Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 119

By April

Click on the video above to watch Episode 119 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 

 

Announcement

Adam: Now, we're live. All right everybody. Welcome Hump Day hangouts, today is the 15th of February 2017. This is Hump Day Hangouts 119. We got almost the whole Brady Bunch crew, here, today. I'll go as I see it. This unfortunate, I think you guys all see a different thing, but for me, over here is Bradley, so how's it going Bradley?

Bradley: You are like down like in the corner, for me. Down there. I'm sure nobody else is seeing it that, but I am. Anyways, I'm good. High.

Adam: Good deal. Hernan, how are you doing?

Hernan: Hey, guys. What's up? It's really, really good to be here. Yeah. I see Bradley down here, your Marco. Hey, Marco. What's up?

Adam: Hey, good you got Marco, so how's it going, man?

Marco: What's up man? Doing good. Really excited about all this stuff that's coming down the pipeline for Semantic Mastery. I don't want to get a head of myself, but I'm just, man, I cannot wait. I look forward to Saturdays, now to work. That's where I'm at, right now. My mindset is totally just shoving stuff down Google's throat.

Adam: Awesome. I'm going to jump right in to it. We've got a lot of questions, today, so I'm going to go over some quick announcements. Hopefully, you guys have seen the email. We're going to have some really cool stuff coming out with Video Powerhouse. Hernan, has recorded some great videos right now. We've got some additional training, too. There's been some stuff done by Bradley. Like I said, Hernan's got some stuff coming out, I don't want to say too much, because I want you to sign up and check it out, it's some really cool videos put together, and just talking, and showing how big video is right now, and what it's going to look like into the future.

Then, as well one of the videos Hernan is showing you kind of the inside way to deal with some of this stuff. I just sat down and watched that video, today, since I have access. It was pretty cool. I'll put that link up. Get in there and sign up, it's a free video series we put together and then Video Powerhouse is going to be launching shortly after. By all means you want to be involved in that even if you're remotely interested, I highly suggest you sign up. There's going to be some really cool stuff going on with that. Then, Hernan, I think you've got a couple things you were going to mention. Right?

Hernan: Yeah. Basically, what we are trying to put together over the next couple of months, it's a service that we can provide either a students, or people that are not entirely based, or they're not our students, yet, but they want to get traffic. Basically, if any of you guys watching need some sort of traffic like PPC, they can be Facebook advertising in any way, shape, or form, like for lead gen, for info products, for physical products, whatever you have in mind, talk to us then we can also do YouTube advertising, as well.

That's going to be Bradley's turf, but basically what we're trying to do is just start offering services, so since we haven't actually launched that there's some window of opportunity right now for you to join us to get traffic at a cost, or a really, really low budget, if you would, or investment. Maybe give us a testimonial and those kinds of things, which come with a window of opportunity, right now. We're going to be launching on the upcoming weeks, that's going to be a full blown service from Semantic Mastery, so just a heads up. If you're interested in getting traffic, PPC Facebook, or YouTube traffic, YouTube PPC, it's just contact tests, support at semanticmastery.com, we'll do something special for you.

Bradley: Yeah. In other words guys, we're kind of looking for some beta testers while we get this agency up off the ground and running. There is an opportunity, right now to get in for almost cost, basically, for us, so they can kind of iron out some details and that kind of stuff. If anybody's interested, right now, we're going to start off with Facebook and YouTube traffic. We'll do some PPC, like Google Search pay per click stuff at a later date. I've got to get some people trained with those, and that's going to take some time, but YouTube and Facebook stuff we can get set up fairly quickly, so just contact us via support.

This Stuff Works
Adam: Yeah. Definitely. It's beta in the sense that you're going to help us definitely be ironing out some processes and get things down, but this is obviously by people who know how to do this, so it's not beta in that sense. Good thing to take advantage of if you want to try to do for yourself or clients, right now, that would be pretty cool.

Bradley: All right.

Adam: Yeah. I think that's it. You guys got anything else?

Bradley: No. I'm good, man. I've got a lot of questions, already, so [crosstalk 00:04:38].

Adam: Let's do this.

Bradley: All right. I'm going to take the whole …

Adam: All right. We've got your whole screen.

List Of Web Properties That Support Syndication Of Posts Or Pictures Through RSS

Bradley: Okay. Cool. First, I want to make sure that I recognize this photo before, this meme before we scroll down, because we might not get to it. I can plus one that way. All right. Cool. Let's get on to it. We got a lot. “Hi, all. Can you point me to the place that shows all the networks that I can syndicate posts or pictures through RSS to them, like Blogger, Tumblr, 500px, and I have the training for the academy and there are no new networks to post my RSS post or pictures to for a while.” Well, that's not true, because we, you have to check the update videos. We are always adding new, or excuse me, the update webinars, check that. Check the update section of the training area, because all the update webinars for the last, I'd say five months, at least, we've been adding new properties every single time.

Now, they're not necessarily IFTTT dependent, meaning that some of the properties that we add don't actually integrate with IFTTT, but that's not the point. The point is to create additional, to put, to have a presence on more properties online, in other words. Some of the properties that we've been adding on a monthly basis, they act like live stream sites, where they'll pull content in from RSS feeds or you can connect via [inaudible 00:06:08] and it will pull in social feeds, or whatever. You just have to check the update webinars, that's what the update webinars are for, and we add new properties every single month. Okay?

“If I can point you to five that I've worked with plug in post into them,” I'm not sure what that means. The ones that are covered inside, like the core training, those are the core syndication properties that we've been using for years, but the newer sites we've been adding, again, they're added in during the update webinars, and we've go an update webinar scheduled for today at five p.m. immediately following Hump Day Hangouts, and we've got another three properties that we're adding to the networks, today. Okay. Let's see. “Besides ProRank Tracker, okay, who are the best besides them?” Okay.

Marco: Right.

Sending Video Email To Clients

Bradley: Cool. All right Carson's up next. He says, “Hey, guys. Awesome content. Loving it. In regards to getting clients, it was mentioned in a YouTube video about sending video email. Would love to touch more on specifics of that. Sales process followup, closing, and client, et cetera. Cannot wait for the webinar.” Carson, I would recommend that you go sign up for, well, let me ask first, well go sign up for Video Powerhouse, anyways, or SERP Space, go create a free account at SERP Space. Adam, is the vmail training, that's only for Video Powerhouse subscribers, now, correct?

Adam: Correct. There is some older shorter stuff, but the complete stuff is going to be offered to Video Powerhouse people.

Bradley: Yeah.

Adam: There may be some additional options down the road, but yeah that's how it's going to roll, for now.

This Stuff Works
Bradley: There's an old PDF, that I created with, well, I had two female partners in a previous business, and they created the PDF, I created the process for video email, and there's a PDF that you can go download it was created in like 2012, so it's several years old. The principles are still intact. I completely redid the training for video email, though this week for Video Powerhouse, which can be accessed if you're a Video Powerhouse subscriber, but if you want the old version of it, again the principles are the same. Some stuff has changed, obviously, but the principles are still the same, then let me just double check to see if this is the correct link, but it should be bradleybenner.com/vmail. I think you can opt in and get the PDF there. Yeah. That's it. Just go to bradleybenner.com/vmail and opt in and you'll get the PDF version and there might be some training videos, again, they're at least five years old, but the principles are still the same. If you want the updated training join Video Powerhouse and you'll get it for free in there, it's part of your membership. Okay.

Adam: Not true, but it will be much cheaper.

Bradley: The vmail training?

Adam: Yeah. That's going to be kind of a side product, because it doesn't really fall inline with exactly what's-

Bradley: Okay.

Adam: It's going to be [crosstalk 00:09:03] discount.

Bradley: My bad.

Adam: No worries. I'm going to put a link up here, if you're really into it, you can buy it, now, but you'll get a discount if you buy it when you, if you buy it with Video Powerhouse, so just putting that out there.

(great vmail training: http://youtube.semanticmastery.com/vmail-prospecting)

Using Sape Links To Rank YouTube Videos

Bradley: Yeah. Again, I just updated it earlier this week, so that's the new version of it. It's much more in depth. “Hi, guys. Thanks for the great answer last week. Awesome.” This is from Ben, “I have been wondering about sape links ever since I watched the link building video in the IFTTT SEO training. A few questions. Are they still buyable links to use for YouTube?” Yes, Ben. Absolutely. Absolutely, they are. “Where's the best place to get them?” Well, the best place to get them is to do it yourself.

It's to go join the SAPE Network, yourself. It's a pain in the ass. I didn't like doing it. I did it by myself a few times, but it is just time consuming. I know Hernan got really good at that, so he was able to sniff out really good back links very quickly in SAPE, because he played into it a lot more than I did, I just didn't like it. I would always go to a bulk, sape link provider and just purchase them in bulk. I was spending a lot of money on sape links for quite some time. Not, so much anymore. Yeah. I mean, you can go to the SAPE Network, and do it yourself. There used to be a product, it was like kind of like a desktop software that would run and it made it a lot easier, it was called, [inaudible 00:10:24], I think it was called [inaudible 00:10:25].

Hernan: Yeah. [inaudible 00:10:27] something like that. Yeah.

Bradley: Something like that. [inaudible 00:10:29] that made it a lot easier still a bit weird. One of the easiest ways is the way that I preferred before I started buying them in bulk, was just to go to a Blackhat forum and find a provider, but, Hernan, if you want to mention the best, you always have really good providers for that, too.

Hernan: Yeah. Basically there is, you can go to the source, and [inaudible 00:10:54] not the only network out there, it's just who you know guys. There's a bunch of others. [inaudible 00:10:59] is the biggest one, basically what you're buying is a placement of links that can be either hacked, or real links. There's a bunch of actual people offering their links that are not all hacked. [inaudible 00:11:14] really just one of them and you can go directly to the source, or you can have a vendor, like Bradley was saying, like [inaudible 00:11:21] for example, or [inaudible 00:11:24] which is a guy that will get you really, really good domains.

I really like [inaudible 00:11:29], because within the Mastermind, we have a process, I laid out the entire process that I use, which can take, I don't know, maybe 10 minutes initially, and then it gets so much easier. It includes ScrapeBox and Majestic. ScrapeBox and Majestic to kind of sift through them. I don't know [inaudible 00:11:53] or something crazy like that for a couple of cents for monthly cents, dollar cents, or whatever. That's the way that I do it, but if you want to again go through a source or a dealer, I can put some links on the event, too so that you can check them out. It would be more expensive, though. It can really add up. If you're doing a lot of sape links, if you're doing it on your own it doesn't add up that quickly, but if you use vendors it can add up, because you end up paying maybe 10, 15, 20 bucks a month per link. If you're doing it on your own you can pay one buck or maybe 50 cents of dollar per links.

Bradley: Yeah.

Hernan: Because it all works on, well I don't remember the currency of Russia, right now, but that's-

Bradley: Ruble.

Hernan: Yeah. Rubles.

Bradley: Right now, especially if you're in the US, the ruble compared to the dollar, the currency exchange is so, like there's such a big difference that you can buy a lot of rubles with a dollar in other words.

Hernan: Yeah.

Bradley: Yeah. I just want to point out that when I was buying, before I started buying them in bulk just for efficiency purposes. When I was buying them myself, I would get Trust Flow 50 plus sometimes, links for $2.00 per month, which was huge. Especially for YouTube stuff. I mean, like huge for YouTube stuff. I would, the next part of this is I assume the best use of them would be very last resort, after the videos and channel has be optimized every which way you finally want to save like a video just for raw ranking power. Is that the case? Yes. That's usually the case. Like I would do everything that I would teach.

I would syndicate a video, live stream it whatever, but it would go out across my network, then I'd set up a crowd search campaign and do all the stuff that I already have first, and if I wasn't able to rank it, if it was one of those stubborn videos that was like dancing at the bottom of page one, top of page two, that kind of stuff, or just stuck on page two, period, that's when I would get out and find a sape link, and for YouTube, it didn't matter, at least it didn't, I haven't done it in about a year, but it didn't matter so much really what the niche of the link was it was just the raw ranking power of the link, it would push it over the edge.

If you can niche it down or get topical relevancy out of the link as well, or at least somewhat ballpark, same neighborhood. If that makes sense. Then, I would certainly do that, but all I'm saying is just a raw like hardcore, high metrics link. Not something that I would want to point at a money site, but at a YouTube video, yeah, it will work. Okay. Yeah. You can point it directly to the video, I recommend that you're using YouTube silos, using playlists in other words, because if you point it at a properly interlinked video within a silo, then it can actually power up the whole silo. One link can do that. One really good link can do that if your internal linking within the silo is done correctly. We teach you how to do that inside of YouTube Silo Academy. All right.

This Stuff Works
Next, “Would you point a Sapelink in an individual video itself or at one of the tier property linking to the video, or something else?” You can point it directly to the video, but if you want to add some diversity you could also point to one of your web twos where it's embedded, that will also help. Okay. “Can you use Sapelinks,” just by the way, Ben, you can test with these, if you're going to get into buying Sapelinks, what I recommend you do is test different injection points. Right?

Test different points that you, places that you point the link to. Right? Directly to the video, maybe to an embed property, maybe to the playlist URL, try it with different things, so that you can figure out what seems to be working best, because it changes. I did a lot of [inaudible 00:15:33] about a year ago, it's been a year since I've done it, so I don't know what's the best strategy, right now. I'm assuming that not much has changed when it comes to YouTube, though. Again, I would recommend that you just test some of that stuff. But, that's a great strategy guys, if you need just some raw ranking power for YouTube, Sapelinks are a good place to get them for inexpensive price.

Sape Links For Branded Network 

“Can you use Sapelinks with [inaudible 00:15:55] network in any way, or are they only for videos?” Well, you can. You can point them to IFTTT network properties, I don't recommend doing it, though. I recommend going through, like if you were going to be doing that, that you be pointing them at a tier two, instead of tier one.

Hernan: Right.

Bradley: Right. You guys have any comment on that?

Hernan: I would use, if anything Ben, you can use the detachable link juice. That's something that I use, because once you place the order, it's hard to change the link, so just point it to a 301 and maybe do some Switchbox SEO, Saper are great for Switchbox and this also applies for videos, too. If you have a video that's ranking well, you can 301 the juice to another video that's not ranking that well, but anyways I've seen that site as a means of maybe powering up a tier one link, as a tier two, you know? Powering up an internal page for tier one works really well.

For example, if you make a post about a page that you want to rank, and then you syndicate it out and then you pick the WordPress.com URL for that post and then you point it to Sapelinks that usually makes a lot of damage. Usually with tweets, too, if you tweet a post and then you point to Sapelink. You can go crazy with this, but the main point, I think it should be some kind of, you need to start using Switchbox, because it's super important.

Bradley: Yeah. All that means is use one of your own domains that you can set up 301 redirects. You can just use a plugin, it's out of WordPress site to do that, and then point all your Sfelinks to 301 redirect URLs. Then, point to wherever you're ultimately going to point that link at. In other words, you want to set up a redirect first, and then when you order the Sapelink have it point to the redirect. That way if something happens, like some sort of negative effect, or anything like that, you can just remove the redirect and it will free up your final property, the destination property from potential damage from that link.

Remember guys, with the Sapelinks, there's always potential harm. Right? There always is. I know that, and I don't know it could be coincidence, but I suspect that there was some, it was a sape related, but I had several sites hacked that had Sapelinks pointed at them, so I don't know if that's an invitation for hacking or what, but just be aware of that. That's why I don't typically point direct to money sites. I'll do sape stuff to YouTube, for example, or to buffer sites. Typically, out of tier two or beyond, so that I don't put harm to any of my branded properties. If that makes sense?

Hernan: Point Sapelink at a drive stack and watch what happens.

Semantic Mastery Done-For-You-Services

Bradley: You can do that, too. Yeah. You can do that, too. Chris is up, “Hello. I signed up for IFTTT, so I can understand the process and workings, but then I got lost in the labyrinth of different programs and services within the Semantic Mastery arsenal. I have no desire to form any of the fulfillment, IE, building my own networks, and I'm very keen on using the done for you services. I want to start by having my own lead gen sites for my chosen niches, which of the done for you services are most appropriate for link building content syndication and link generation? Actually, I think I may have found it, is this it? I want to budget networks for you.” Yeah. That's correct, Chris you can go to serpspace.com as well, that's our marketplace, now, so serpspace.com you can go there and order networks there. In order to drive stacks, we have a separate URL for that. Right? You might want to drop that on the page somebody, and tag Chris on it.

Adam: Yeah.

Bradley: For the drive stacks.

Hernan: Yes. I'll do that.

Bradley: Do we have, I don't think we do, yet, I think we're going to wait until after the Video Powerhouse launch, but you guys correct me if I'm wrong, we don't have the affiliate and done for you sites, yet, do we?

Hernan: No. Not yet. Initially, I think that we'll do the same and we'll do externally, initially, because the guys at SERP Space are fully committed.

Bradley: Bogged down.

Hernan: Yeah. They're fully committed to get Video Powerhouses awesome as it could be. I think that we'll manage it like that, initially, but we will have another service that we want to do is to set up complete done for you affiliate and-

Bradley: Local sites.

Hernan: Yeah. Local sites. [inaudible 00:20:21] sites. Completely done for you with IFTTT attached to them. Drive stacks, if you want them. Powered up, the whole shebang.

Bradley: Yeah. We're really working, guys, to get these done for you services, just like what Chris just said, we get this kind of crap, and excuse me, I say crap, we get these kind of comments in SERP, excuse me, in support all the time, saying, “Man, your trainings great, but it's a lot of work. I don't want to do it. Where can I get you guys to do it for me? How can I get you guys to do it for me?” We get that a lot, so because of that we're going to hopefully be, not hopefully we will be launching that service soon, where it will be complete done for you site builds, affiliate sites, lead gen sites with IFTTT networks like the whole nine yards drive stacks, link building, citations, all that stuff can be done. We're working on that.

Setting Up And Build Links For An IFTTT Network That Is Purchased Via Serp Space

Jay's up next, “Hi, guys. I may have found my first SEO client,” we'll plus one that, “I put a proposal together for SEO with content marketing, he has on WordPress, I purchased Content Kingpin. I'm thinking of building a IFTTT ring for the website. I use Content Kingpin to curate to posts per week. Client to provide one additional original post per week.” That's great. That's great, Jay. “Confused with SERP Space and ordering the most powerful network setup for websites, should I just order one IFTTT network and power with back link package to first tier, or multiple tier network?” Jay, for blog syndication, I recommend just starting off with one tier one network to start with. Okay.

This Stuff Works
Then, start populating the network with new content, publishing to your blog, which you already sound like you got a good plan for that. Then, power up that tier one network with links, absolutely, which that's just standard operating procedure, for me, but then give it a little bit of time. Work on just producing good content and making sure that the content is getting syndicated properly and that kind of stuff for a few weeks. At two or three posts per week, within, you know four to six weeks, you should have a pretty good foundation built.

Then, you can always go into having some more advance stuff like multi tiered networks and things like that, I don't recommend that right out of the gate, though. Especially, since this is your first client. Stick, keep it simple, for now. You can add some complexity to it at a later date, if you desire, but you might be able to get the results just using a tier one network that's been powered up with proper content marketing, anyways. It sounds like, guys, one of the biggest factors on the results that you're going to get from the networks is frequency of publishing. The number of times that you post to your blog. Frequency and consistency. Right? That's really, really important.

That's why I recommend go start off with just a tier one branded network, obviously powered up with links, that's going to help everything, but then just focus on creating content and publishing regularly, consistently. Okay? Because then after a few weeks, you got to allow time, you got to be patient, and I know that's tough in our industry, especially it's tough to be patient, you got to be, because it will start to build its own authority and keyword relevancy like the theming the topical relevancy will become more and more apparent to Google, and it will make it a more authoritative property. Google will start giving the site more weight, in other words. Okay. That's what I recommend is just doing what you're doing, Jay, that's a great strategy. I would not worry about two tier networks for now, just stick with branded tier one. Okay?

“From SERP Space you give advice on the strongest setup for website?” Yes, that is what I would recommend just order tier one and then send it over to the link building team, or I think you can actually, yeah, you can add that as an add on when you order the network, so that's what I would do. That way it's all done, like your network will go from the builders directly over to the link building team. The building team will set up your campaign immediately and you'll get it back in a short order. Okay? “Also, what other monthly link building methods can you advise I do? Medium competition keywords. Non local.” I don't know, do you guys have any link building services that you use? I don't, anymore.

Marco: [crosstalk 00:24:32]. The way I do it, the drive stack and then hit that with link building, because you can order a drive stack with link building [inaudible 00:24:43] what to do. You get the power of the link building into the drive stack, but then the spiderweb silo takes care of pushing the link juice wherever you want it to flow and places where you didn't think it would flow it will just go because you have a link in there. That's another way that you can do the link building.

Hernan: Yeah. I agree with Marcus, Jay. What I would do, because either A, I would hire anything with Semantic Mastery right now, in fact, the marketplace, the stuff that we were using, that we were outsourcing. That's the main point of the marketplace, so we were outsourcing link building, so we decided to put it there, so more people can take advantage of that. What you could do, Jay, is to have the drive stack, or have the main IFTTT, the tier one network, powered up and wait for it a little bit. Let the dust settle. Then, if you did more link juice you should just order another round of link building within subspace. At the moment, I don't think we have the monthly gig ready, but that will be a good add on. Maybe we will need to talk to Danny about, that would be a good add on. The thing is that you can purchase a monthly package of links, but-

Bradley: It's usually not necessary.

Hernan: Yeah. That's the point, just if you need it, Jay. I mean, if you're going to, that's one of the reasons why I think we don't have one there, because we didn't have the need to go out there and purchase monthly links, so we should just blast a link, blast with links and let it sit.

This Stuff Works
Bradley: [crosstalk 00:26:23].

Hernan: Yeah. Then, if we need more power, we will do it again until that website ranked, then if you notice it is dropping down you can do it again, so do it on demand. That would be the idea.

Bradley: Yeah. Again, that's the point of it, part of the reason that we don't have the monthly service, is because like what he just said, most the time it's because we order, like I'll send my network over to the link building team, they build the links to it, and then it's just about publishing content, which I've already talked about, consistently. Then, you give it some time. Give it four to six weeks and check to see, by then you should start gaining some pretty damn good traction, but if you need, feel like you need an additional boost, then you order another link building package, then. The idea has to continue publishing content on a regular basis, because that's really what's going to help. Right?

PowerSuggest Pro Vs ScrapeBox Keyword Scraper

Okay. Next. Lillian. “Hey, Bradley and the entire SM team. I have a few questions, two for now, but I guess a few more will come tomorrow.” Okay. “I saw you mentioning Power Suggest Pro multiple times in these hangouts, I'm curious how it's better than the Scrapebox, just keyword scraper.” I honestly, I know this is going to sound like SEO blasphemy, but I was never a Scrapebox user. I purchased it, I just never learned how to use it. It may be comparable, I know Scrapebox is like an SEO, or excuse me a Swiss Army knife of SEO tools, but it's just one of the tools that I never learned how to use. I had no desire to. I don't know. If somebody else has used this keyword scraper, can you comment on the different [crosstalk 00:27:52].

Adam: It's been a long time. I just like it because Power Suggest Pro does what it does, it does it very well. It's very simple. You don't have to think about it.

Bradley: [crosstalk 00:28:01].

Adam: I've used both. It's been a while since I used Scrapebox, but I used Scrapebox for a lot of different things, and I would still have both. It's just so awesome. With Scrapebox, unless they've updated it to the point where, a lot of times you had to load in things either reading text files or keep a notepad handy, what things to copy and paste in, it's not that it takes that much time, but when you want to just do something real quick Power Suggest Pro is just so easy.

Bradley: Yeah.

Hernan: I think that's the main point. [inaudible 00:28:32] I think, that's the main point. You can still use Scrapebox maybe you are running it on a VPS, those kinds of things add up, but if you're using it on a daily basis, go ahead. I mean, the thing with Power Suggest Pro is that, I mean I use Scrapebox, I used to use it a lot more, but I use it still, because its handy, even if you're not spamming its handy. It's a handy tool to have. If you're using it on a daily basis, go ahead with it. I would like to compare, though, the results from one and the results for the other, but that's for another episode, maybe.

Thoughts On A Rumored Google Update That Downranks Websites Powered By PBN

Bradley: Okay. Next. “Not sure if you've seen the latest [inaudible 00:29:10] some of the Google updates, beginning February 7th, February 8th wasn't one of them Possum? That's their recent update, right? Google Possum. Anyways, “Especially down ranking sites that are mostly powered by PBN's or at least evaluating those links, hence the ranking drops. I know you don't use the typical PBN's much, but any similar ranking drops to the IFTTT power sites?” I haven't seen any. In fact, it's interesting, but I have one client in particular that we had focused for the last several years, mainly on organic, organic SEO because he covers a large area, large region, a large geographical area in the northern Virginia area as a roofing company, and we've been focusing on organic, mainly, because we didn't have locations, obviously, physical locations in all the cites that he covered in all the areas. Right?

However, within the last several months, now, I've been focusing on really trying to get his maps listing, which he has one location to rank for multiple cities. I've been doing that with just using the IFTTT networks, blogging with the content marketing like we were just talking about with Jay, here. Also, building a lot of additional citations. It's interesting, but that one site has actually surged within the last, probably, week or so into multiple maps, three pack positions in multiple cities, like locations that are kind of adjacent to the main city where he actually has a physical location. This is the first time I've seen that in years with this client, no kidding.

I'm hoping that, so my point in answering this is, no, because I didn't use PBN's on this client site, at least I haven't for about two years, maybe, two and a half years. That was an older strategy that I used to use, but I've gotten away from that, and I don't really use PBN's at all, anymore. Very rarely. I still do, sometimes, but very rarely. No. I haven't seen anything and interestingly I'd have to go back and look at the data more to see if there's a direct correlation between these updates and the ranking increases that I've seen with that one particular site.

I haven't noticed any drops on any of the lead gen sites, or client sites that I manage. In fact, like I said, I've seen a few of them with some recent positive changes. Maybe, if it has something to do with the PBN's, I didn't dig into this update much, because it's not something that has effected any of my own assets, because I got away from using PBN's about two years ago, maybe, two and a half, now. I don't really have much to say on that, at the moment. What about you guys? Have you seen anything different?

This Stuff Works
Marco: No. I haven't. He's talking one versus the other. PBN's, I told you guys about this December of 2015, you didn't listen, sorry, you should have. As far as IFTTT and the way that we power, and the way that we protect and the way that we identify ourselves as a seed with a seed site within a set, the way that we hit it with RYS Academy to solidify the entity and to further clarify to Google, yes, we are a sea within in a seed set. Here's what actually protects and powers us up even further than we have data coming in behind that with contextual and hitting that to just give Google the appearance that this is something that's real, it has a social presence, it has and address, it has a phone number, there's people behind it.

They're publishing content. Pictures. Videos. They're doing everything that they're supposed to be doing. It just protects us. We don't, guys, excuse the language, we don't give a shit about Google Updates. Why? Because we're not doing anything that would negatively trigger the algorithm. Everything that we do targets the things that we're supposed to target, which is the distance graphics, this freshness, which is everything that Google wants, that's what we push. At tier one, we do it one way, we do it the way we're supposed to do it, according to the terms of service. Then, at tier two, all bets are off. We just shove everything down Google's throat, again, but everything is protected. Whereas, with a traditional PBN you're out there, your nowhere you spammed the PBN to death to get it to where it had some juice. It's not linked to anything that could be considered trusted or authoritative, and therefore it cannot pass on anything, any type of trust or authority to the destination, whatever that might be.

Whatever your online project is. That's what it needs, now, it's based on trust and authority. If it's not trusted, if it's not authoritative and it's not connected to something that's trusted and authoritative you're in trouble. We're teaching you guys, man, we've been telling you, what is it about a year and a half, almost, away from the post that I did, and we were talking about his even before I did the blog post. I did the blog post, because we were talking so much about seed sites, and seed sets, and that the way the trust rank algorithm was going to come in and the distance graph. For you guys, I suggest go and read the distance graph, the death of the PBN, the post is called.

Bradley: Yeah.

Marco: People should pay more attention to the stuff we have to say. Is what I would recommend. I mean, it's that simple.

Megarray Near Me SEO Campaign Testimonial

Bradley: Awesome. Thanks, Marco. Paul is up. He says, “Hey, guys. I just wanted to share the update on my attorney near me site. I've been doing video campaigns through Megarray for the site and after only four or five campaigns, 50 cities each, the site is now on page four of the first page for attorney near me.” Wow. That's incredible. “I went into search console and it shows 357 back links from YouTube. Other than the branded social media network links there are no other back links. I have done nothing else, yet, not RYS, press releases, citations, or back links. I do plan on doing them, just haven't yet. This is not a fluke. I have other near me sites that are only weeks old and I'm having the same results. I owe all of this success to Semantic Mastery and all of your training and tools. I cannot thank you guys enough.” I plus one'd it already. I'd do it again if it let me.

Hernan: Great, stuff.

Bradley: By the way Marco, you told me a while back that I was working too cheap. He says the same thing to me, Paul. “I just raised my monthly consultant fee to 3,000 per month. I'm tired of dealing with people who want shit for free and have no gratification for your hard work and success.” That's the majority of client work, Paul. That's why it's better to have your own assets. Thanks, and keep up the great work, which you're building. All these near me sites are your own assets. That's beautiful, because you don't have the whole client relationship thing that you've got to deal with.

Marco: Yeah. I think that Paul is onto something, here. This is the beginning of something that could be really, really good, because once you start building your own assets you stop depending on clients as you were currently saying, that's a beginning of something greater, in my opinion.

Bradley: Yeah.

Hernan: It's like a really amazing journey, when you start putting up your own stuff and ranking your own stuff.

Bradley: It's liberating.

Hernan: Yeah. It's liberating. It's challenging, but it's liberating. Congratulations, Paul.

Marco: If I can add. Paul. Paul is awesome, because all he does is get done for you services from us. He was in construction forever until housing to a crapper, right? It just left them flat out nothing. He gets into SEO, he finds us, he starts using our done for you services, he uses by the way done for you RYS a lot, he orders IFTTT network, he orders back linking, so the other guy, I cannot remember the name of the guy who wanted to know how to do it. Paul is a great example of a guy who, let me get all this stuff from you guys, I don't want to do it, I'll just go find clients, and you guys help me rank.

Bradley: Sure.

Marco: This is just an awesome story.

Buying Add On Top Of Maps Four Pack

Bradley: Earl is up. He says, “Google is rolling out an ad on the top of the now four pack in the Minneapolis area, it looks identical to the normal three pack listing except for a green ad label. My client would like to be advertising there, but I have not been able to find out how to do it, on how to buy the ad. Can anyone add some light?” You know, Earl, I would like a definitive answer on this, as well. I can give you some experience, like I can share some experience that I've had with that without any direct way to purchase that ad. For example, in Local Kingpin the case study that I had set up, my ad ended up in first place position for all the other advertisers.

That's just because I focused on, I raised my bid, first of all, but then I started focusing on raising my quality score and I got to position one with my ad and it stayed there and once I got to position one, and it was there for a few days, then what happened was the ad started to show in the maps pack, excuse me, when you would click on the more results, so at the bottom of the maps three pack you'd click on it, it would open up the expanded map page in a new tab and then my ad would be in the number one position, at the top. I wasn't able to get in the three pack, because I know that's being rolled out in select areas, first, but I'm assuming, because I didn't, there was no option for me to pay to be listed in the maps, expanded maps page.

There wasn't an option in AdWords for that, but because my ad was in position number one, it was automatically placed there, and there was only one ad in the maps, expanded maps page and it was my ad. I'm assuming because I was number one, top bidder and highest quality score, whatever, or a combination of those two, for those keywords that I was ranked for, or that I had been put in position number one in the ad section for. I'm assuming that it's probably just going to go to the highest bidder, or the highest placement, so the ads that are in the highest placement doesn't necessarily mean it's the highest bidder, because if your quality score is higher than somebody might have a lower quality score that's actually paying more, but doing a subordinate position. Right?

Marco: Right.

This Stuff Works
Bradley: That would be my guess, but if somebody else has a definitive answer on how to get in to the maps pack with Google AdWords, I would certainly like to know.

Hernan: Right. You know that Earl just updated his question and he's saying that, he got in touch with Google and they told him that he needed to set up a device that can phone only, that can only get phone calls.

Bradley: [crosstalk 00:39:58], call only ad?

Hernan: Yeah. Call only ad with the advice that can only get, yeah, something like that.

Bradley: That's easy to do. If it's a call only ad thing, or something else you could do would be to have an ad that, use an ad extension, the call extension, because that way it will show, and remember call only ads, guys, will only show up on mobile devices, or devices that you could make a phone call from, so typically it's going to mobile devices. Like, you won't see a call only ad on the desktop and you won't usually see a call only ad on a tablet, either, but on a mobile device, a smart phone, you will.
What I recommend doing is setting up an actual regular ad, but use ad extensions and use the call extension, because then it adds that call option to the ad, so that it shows on the desktop as well as mobile devices. If you can call from the device then there's a tap to call button directly in the ad. Okay. That's what I would recommend, but that's actually really cool, Earl, I'm going to test that, because I'm not seeing any ads in the actual three pack, yet, in my area, at least in the areas that I've got funnel set up or AdWords campaigns setup for. I am seeing them in the expanded maps page. I'll be anxious to test on that one when I start seeing it in my area.

Publishing A Curated Content Into A Silo Or Post Them In A Blog Subdirectory

All right. Ben's up again. He says, “A question about content curation. If I am creating content for a money site, do you go to the trouble of creating silos and create the content to be relevant to the silos or just have a blog subdirector and create the content to be generally relevant to the money niche site?” Well, I kind of do both. Typically, what we'll do is, and this in the curation course, Curation Kingpin, or Content Kingpin course, Ben, but my curators they'll keep like Feedly, for example, a feed reader, or even just a spreadsheet with feeds that are niche related. Right? Then, they'll go in typically using a RSS feed reader, a feed reader, is the best because it makes it easy and you get to see all the posts that are new in like a magazine style, or a list view, or whatever.

So, Feedly is usually what we use. That is what I teach how to use. Anyways, don't just go in for the day when it's their day to publish a post, they'll go in and they'll just scan headlines. Right? They'll find something that pops out, that catches their attention and they'll note that or open it in another tab, and they'll go through and look for supporting other pieces of content that can help support the overall idea that they got for the other one. That's typically what they'll do is just go through and they'll find something that catches their attention and then try to find additional content to support that. When they publish it to the actual blog, if there's a silo, a category on the site already that it will support, then it will obviously be placed in that category. Right?

The internal linking will be such that it's linking up to a page or another post within that same silo, so it's going to benefit that silo. If it's a topic that is just related, whether topically related or geographically related, but then there might not be an actual category or a silo on the site yet, doesn't mean they're going to go build one. It just means that they're going to create a category and place that post within that category, and if at a later date we find that there's enough traffic potential in that particular category that had just been added for the blog post purpose, then we can go back and setup a proper silo with the silo landing page for the category and all that kind of stuff. Okay. Does that make sense? It's a matter of just doing, if content fits within a silo structure that's already present, then absolutely you want to add it to that silo, but if it doesn't that's okay to just put it in a more general blog for that site as long as it is relevant in some shape or fashion. Right? Either topically or geographically. If that makes sense? Okay.

“I just told you how we use it. Second, which would you prefer for creating leads and sales?” Honestly, the blogging itself, I don't ever really try to rank the blog posts, occasionally they rank and they'll generate traffic, but the majority of the time I'm using the blog post for ranking the pages on the site, that are set up to generate leads. I use the blog post to target long tail keywords to kind of reinforce an overall silo structure so that I can hopefully rank the short tail, or the very broad versions of the keyword where the majority of the traffic is going to come from anyways. A lot of the times as far as for creating leads and sales, I haven't tested one versus the other because my point in generating leads and sales is to get the pages to rank, and I use the blog post to do that. All right. It doesn't mean that you cannot optimize a post, guys, to rank. You certainly can. That's just not usually the strategy that I do.

YouTube Liked Recipe Issues

All right. Ed's up. “Hey, guys. I just wanted to know what Bradley found out from last week about the YouTube like recipe problem and errors that I've been getting since the middle of January. Thanks.” Ed, I've got the solution for you. I told you that I was going to have it for you this week, I'm not going to reveal it, here, on Hump Day Hangouts, that's the IFTTT SEO Academy update number nine, which starts in 15 minutes. I've got you covered, buddy. Make sure you login and watch the webinar in about 15 minutes, or just catch the replay it will be inside the member's area by Friday at the latest. Okay. I got you covered, though. They're all working beautifully. It took me a few minutes to figure it out, but I got it. I'll share that with you in a few minutes and everybody else in IFTTT SEO Academy.

Moz's Update On Domain Authority (DA) Of Expired Domains With IFTTT Rings

Deans, up. “In a situation where one is using a spider domains built to look like business, and some with IFTTT ranks to point to money sites. Does it matter about the effect of this on the DA?” No, Dean. “As I'm seeing a pattern in the MOZ, DA on expired domains is sometimes one despite trust being 15 to 30 plus in Majestic and even if MOZ, DA is 10 to 15, I've seen expired domains do a drop in as little as one to two months to single digits on a money sites DA, it went from 30 to 25 in the last MOZ update using this tactic.” Dean, we talked about this before. Stop worrying so much about metrics, especially domain authority. Honestly, just stop worrying about it, man. I don't see, I don't care about any of those metrics at all. I don't even look at them anymore, honestly. I don't. I don't care. I still look at Majestic metrics and it's more or less because of old habits die hard. It's kind of like just a curiosity thing for me, what are the metrics of this thing that I'm looking at. It doesn't really have any influence on what I'm going to do with it, anymore.

Hernan: [crosstalk 00:46:40]. I agree with you, Bradley, because the reality is that and one of the reasons why we keep using Trust Flow and topical Trust Flow as a reference we never fully trust those metrics, but we use them as a metric and we have really clear that those are third party metrics. They're not related to Google at all. One of the reasons why we use that is that it gets updated every day. Sometimes in real time. If you check in the morning you will have one Trust Flow check in the afternoon you pull in some links and provided them in Majestic, crawl those links you will get another result. The problem that I see with DA and every MOZ metrics is that they have a database that they update, publicly, like Google used to do with Page Rank, remember?

Bradley: Mm-hmm (affirmative).

Hernan: You will have a page rank, I don't know, a page rank number two and maybe the next update it will be a page rank number four, and vice versa, so that's a problem that I find with DA, that it's not updated and sometimes they will update once a month and then sometimes they will update it, I don't know, once every three months, whatever. Sometimes they will push back. It's a picture, so you're taking a picture, instead of recording a movie, you're taking a picture and that picture the other day it's obsolete, because you have blogs, back links [inaudible 00:48:14] as well as a bunch of other things. That's why I don't pay that much attention to DA, number one. Number two, it's because simply with spam you can really manipulate DA, we've done it with sub domains, we've done it with spam, thousands of back links. We have done it. You can easily manipulate DA, so with having those two things in mind, I don't think that domain authority pays authority and the new spam score, or whatever that's called, I don't think that's trustworthy. Just because the fact that it's not being updated fast enough and number two we have manipulated it real easily with spam.

This Stuff Works
Bradley: Yeah.

Marco: If I may, the problem is that only MOZ knows it's algorithm. Only [inaudible 00:48:58] knows it's algorithm. Majestic what have you. Nobody knows Googles algorithm, so they're all just guessing. It makes no difference. Absolutely no difference in what we're trying to do, because what we're trying to do is we're trying to target Googles algorithm, now from our tests, we know how to go into Googles algorithm and make it do basically whatever we want it to do. Why would we take third party metrics if we know that just by being consistent, for example, just by staying themed and relevant, all of these other things. We know if we do that we're going to trigger the right sections of the algorithm. Why would we bother with third party metrics, anymore? We know how it is, that we want to influence the algorithm in a positive way.

Scraping Product Prices From An Html On An Ecommerce Site For A Feed To Update Prices On Google Shopping Ads

Bradley: That's right. All right. We've got five minutes. I want to get through the four that I can see right here. I'm not going to scroll up anymore. Let's go through like a speed round, very quickly. Michael's question is, “Please, can someone shed some light on scrapping product prices from the HTML on an eCommerce site for a feed to update prices on Google shopping ads. As in when they change. The site has about 7,000 products, currently the company charges for the service, but we want to do it ourselves. Many thanks. SMT.”

What I would suggest, Michael, I'll let the other guys comment, but guys please keep your comments quick, because we're going to try to get through these other ones as well. What I would suggest is hiring somebody from Upwork to code out a simple program that would do that for you, so that you don't have to keep paying for it, you pay it once to get it coded and sure that can be done very quickly and for inexpensive. Then you can run that script over and over again whenever you needed to. It could probably even be done somehow within Google Sheets or something like that, but I'll let Marco comment on that, since that's more you wheelhouse. Marco?

Marco: Sorry. I was muted.

Bradley: Okay.

Marco: I'm not sure.

Bradley: [crosstalk 00:50:59]. Something could be coded that could scrape parse data from an HTML.

Marco: Yeah. I mean, of course, but I would have to talk, you know what I'd do I'd talk to Cesar.

Bradley: Yeah.

Marco: Can we do this? When Cesar says, yeah, we can do it this way, and then we go and do it.

Bradley: Yeah. Of course.

Adam: Yeah. Wayne just recommended imacro. Yeah. There's a bunch of programs. If it's really simple you can do it in a spreadsheet. If it's more you could get someone to code this up in a day.

Bradley: Yeah. That's what I would do. I would poke around on Upwork and find somebody. Post a job. Ask a few people to take a look at your job and quote you a price. You could probably find something very, very cheap that could be a script that could run, or a simple app or something they could run for you and you wouldn't have to pay on a monthly basis for that.

Marco: For an imacro you can even go into Fiver.

Bradley: Yeah. Possibly. I've got a imacro guy on Upwork that's fabulous. If you want his information, Michael, just let me know and I can get you his name. His name is Marion Begic, B-E-G-I-C, M-A-R-I-O-N, Marion Begic. He's awesome. Imacro guy. All right.

How Do I Rank My Client In The 3 Pack? 

“Thank you for the info, being taught on IFTTT SEO, I believe it was one of my best decisions. Plus one. I'm also in the midst of deciding to get RYS Academy as well. My question is how do I rank my client in the three pack?” That's a very broad question. We cannot really answer it in three minutes, but this very webinar we talked a lot about how to do it.

Set up the site. Set up the IFTTT network, which it looks like you're going to be doing anyways, and then start populating the blog with content, which we'll syndicate and use that as starting point. Build citations. RYS drive stack. If you're going to buy the course, you can build it yourself, very time consuming. You can also hire us to build it for you, while you're going through the course. That would actually give you a completed drive stack to look at, once you are done with the course. In my opinion, that's the way to go, because then you actually get to see one done correctly that you can dissect and take apart, whatever, as you're building your own. That's what I would recommend.

Marco: He can also teach his own VA how to do it from that drive stack.

Bradley: From the training, that's correct.

Marco: Yeah.

Can You Rank And Rent A Google Site?

Bradley: Toby, says, “Can you rank and rent a Google site? My sites been out, sent to Siberia and the Google site is now in the first page with one article.” That's the power of Google's narcissism, Toby. Absolutely you can rank and rent a Google site.

Marco: Yes.

How To Fix “Blog URL Is Not A Valid WordPress URL” Error In IFTTT??

Bradley: No, remember, absolutely you can, you don't own the Google site, Google's letting you use it, but you can control it and the thing I wouldn't sell a Google site to a client, but I would rank it as my own digital asset and then rent it out. I'd definitely do that. Last, this is the last thing and we've got to wrap it up, guys. Greg [inaudible 00:53:44] says, “What are the most common things to check for when you get the error message blog URL is not a valid WordPress URL when adding to an RSS app with an IFTTT?” Most likely, check the blog title, first to make sure that there is a title in the blog. Go to settings, general, and make sure that there is a title for the blog, so inside of WordPress go to settings, general, and make sure there's a title, that's number one.

Number two, check to make sure that there is content in the blog, if that feed is empty it will say not a valid feed, so you have to have one publish post, even if it's the hello world post, it doesn't matter. It has to have one published post in the feed. Number three, check plugin compatibility issues. If you're using like a Bot Blocker plugin like Spider Spanker or something like that, sometimes they will block IFTTT from accessing the RSS feed, so you need to disable plugins if you've tried the other two things I've mentioned, disable all plugins and check the feed again, if it's valid at that point then start enabling one plugin at a time and checking it after you've enabled each plugin.

Eventually you'll be able to identify which plugin is causing the error message or the incompatibility issue. Okay. Lastly, if you cannot get RSS feed, if all other things have been checked and they're correct then go burn a feed burner feed from your RSS feed and then use the feed burner feed in IFTTT and it will work. All right. I always do that as the last resort. Okay, guys. Wrapping it up. IFTTT SEO webinar update webinar number nine is next. By the way I just very, very quickly Adam mentioned-

Adam: What's up?

Bradley: The back link indexing thing. In the IFTTT update webinar we have a method now, since back link commando is no longer working to automate pulling your post URLs from your web two feeds and submitting, I mean, we have a way to automate extracting the URLs now, let's put it that way. That's going to be covered in the update webinar here in about four minutes. See you all over there. Thanks, guys.

Marco: Bye, everybody. Later.

This Stuff Works


How Long Do I Have To Wait For My Website To Get To Page #1?

By April

In episode 118 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked for a specific timeframe for a website to rank on the first search results page.

The exact question was:

Main money site is three months old. It bounced around from second page to fifth page. Now back to the top of fourth in the last two weeks. Is this the new norm?

This Stuff Works


What Semantic Mastery Products Should I Prioritize If I Want To Grow My Company?

By April

In episode 118 of our weekly Hump Day Hangouts, one participant asked about what Semantic Mastery product to prioritize to grow a company.

The exact question was:

My goal is to grow my local business from 5k to 50k month. I have purchased Outsource Kingpin and IFTTT B2. I just bought Mega-Ray. I know I need Local and Content Kingpin, but also RYS. You're killing me. I try to consume all you sell. What do I do too much? What is priority? I want to be the best I can be. Help

This Stuff Works


What Is The Best Strategy To Dominate A Competitive Local Market?

By April

In the 118th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked for tips for dominating a competitive local market.

The exact question was:

If I am in a local market for lead gen and it's competitive, what is the best strategy for being the dominant player in that market 12 to 18 months from now? Is it just to muscle my way to the top for the primary search term? If so, what is the best way to do that? Alternatively, would you cast a wide net targeting relevant, but less competitive keywords, creating and posting one or two curated post per day. One to two videos per day for 12 to 18 months

This Stuff Works


Can I Use The Same IFTTT Branded Network For Both YouTube Videos And Blog Posts?

By April

In episode 118 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked if one can use the same IFTTT network for YouTube videos and blog posts.

The exact question was:

Hey, guys. Two questions. Number one is if for one niche I have a site with a branded network around it triggered by RSS and a YouTube channel triggering a tier 2 network, a 2 tier network, then the Google properties in the branded network around the site, Blogger, Google Plus, Google Plus Page, also used in the tier 1 ring triggered by the YouTube channel so that they would be populated with posts and videos. If for one niche I have a site, are the Google properties in the branded network around also used in the tier 1 ring trigger it

This Stuff Works


Where Can I Learn To Rank Websites If I’m A Complete Beginner?

By April

In episode 118 of our weekly Hump Day Hangouts, one participant asked about how to start learning about ranking websites as a beginner in SEO.

The exact question was:

Hi, I'm Vanita from the UK. I don't know anything about SEO. I'm a total beginner. I want to rank real estate and mortgage broker websites. Where can I start learning? I watched some of your videos. Nothing makes sense to me. It's all jargon and complicated code words. If you can help, I'll appreciate it and I won't be able to listen live due to the time differences. Thank you

This Stuff Works


How To Integrate A Persona Into An IFTTT Branded Network?

By April

In episode 117 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to integrate a persona into an IFTTT branded network.

The exact question was:

Absolutely LOVE Hump Day Hangouts and haven't missed an episode since I started watching.

For some reason (probably overthinking), I'm having trouble wrapping my brain around a concept.

I am starting a two author blog (both pen names) and am trying to figure out the best way to structure IFTTT networks.

I am familiar with creating persona networks as separate identities from the brand but am not sure how to integrate the persona into the brand.

Since I already have two google accounts set up for the pen names, the persona accounts are already started. So my thinking is to use one account to create the branded network and the corresponding persona network and then use the other google account to set up the second persona network. This would essentially result in a tier 1 branded network and two tier 1 persona accounts.

I'm wondering if there is an issue with creating a branded account and a persona account from the same google account?

Also since there will be two tier 1 personas, is there any issue with having two YouTube channels syndicate the same content? Would it be better to keep one persona as a separate identity from the brand (ie. NOT link to the money site)?

This Stuff Works


How To Create The RSS Feed Of A Website Page?

By April

In episode 117 of our weekly Hump Day Hangouts, one viewer asked how to create the RSS feed of any website page.

The exact question was:

Where can I go to get the rss feed of any website page. My old “”Hostmyrss”” is defunct. What do I do?

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 118

By April

Click on the video above to watch Episode 118 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 

 

Announcement

Bradley: Didn't say it yet.

Marco: Don't talk about Adam.

Hernan: There we go.

Bradley: Hey, everybody. This is Bradley Benner with Semantic Mastery. It is Wednesday, February 8th at 4 p.m. Eastern. This is Hump Day Hangouts episode 118. Wow. We got Hernan on and Marco on with us today. What's up, Hernan?

Hernan: Hey, guys. Hey, everyone. It's really, really good to be here.

Bradley: Marco how are you?

Marco: What's up dude?

Bradley: Adam's not here who typically does announcements, but I know that Hernan and Marco both wanted to tease a couple things or talk about a couple thing so I'll let you jump right into it.

Hernan: Yeah. Well, first off that we're getting close on the VPH, Video Power House launch. There's some really, really powerful stuff going on in there. We will give you guys … Adam didn't allow me to share with you guys the link to actually jump on the list, but I'll try to convince him to actually share the link with you guys next week so that you can jump in. We will have a bunch of stuff going in there. We have training for the guys that are in the list that we are not sharing anywhere else. I think it's going to be pretty cool so that you can jump in the Video Power House. Also one of the things that we discuss on our last meeting in Panama was the possibility of start offering services, in particular traffic services.

Bradley has been diving hard into PPC, in particular AdWords and YouTube. Myself I've been spending a lot of time on Facebook advertising. We decided to go ahead and set up a traffic agency. We are polishing the details and that's going to be available soon. If you guys have projects that need traffic, you can start contacting us and we will give you the details shortly. We're still ironing out the details and that's going to be launching soon as well.

Bradley: We're going to be starting off with Facebook and we'll be adding AdWords, search PPC, as well as YouTube. AdWords for video and Bing search and then probably a few months down the road we'll be in the display network. Well, we'll be using display network for like remarketing, retargeting stuff, but like setting up separate display campaigns will be something that comes down the road. Just to let you guys know.

Hernan: Mm-hmm (affirmative). Yup.

Bradley: Okay? What else?

Hernan: Marco? You want to say something?

Marco: Yeah. Have I mentioned how easy it is to rank in YouTube ever since they tweaked the algorithm to make it more difficult? Have I mentioned how easy it … Should I even be saying anything?

Bradley: Probably not. Not yet.

Marco: Sorry. Okay. Moving on, we're deep in the lab. You guys know that. We recruited programmer, right, Cesar. Most of you guys know Jesson from our Done For You RYS services. He's in there training. We have two master spammers. I am in awe. You guys know that I teach to a whole other level when I spam, but these guys outdo me and I'm impressed. Sometimes when I look at their spamming, literally I want to cry. I'm so happy. It's just so awesome man. The great thing about it, remember how I always say you have to be a master mimic with Google? If you don't have the trust and authority to rank, you have to look like you do so that you can rank. Well, we've accomplished that. I shouldn't say accomplished. Yeah, I can say it. This is the level that we're going to.

This Stuff Works
This is what we're going to have available come August. Guys, get ready because it's not just like everyone else does where they just repolish old crap and sell it to you like it's new. You should know better than to expect that from us. It's just something that's so awesome, I can't even say where we are because somebody else will take credit for it once we do it, right? They'll get the training and then they'll put out their own training and say it was theirs. Like they're doing with IFTTT now where supposedly they invented it. I invented Google Drive is what I'm going to come up with, right? I invented Google Drive guys. I'm going to take credit for it. Anyway, enough ranting. Be ready. It's awesome.

We're spamming the crap out of everything and getting just tons of results in some of the most difficult niches that you'd ever imagine. I'm going to leave it at that.

Bradley: I love that you said the spamming is so beautiful that you almost cried. That must be some lovely spam.

Marco: Tears of happiness man.

Bradley: All right. Cool. Well, guys, the only announcement I have is next week, next Wednesday, immediately following Hump Day Hangouts is the IFTTT update webinar. I think it's either number 8 or number 9. Anyways, we got several things to go over next week so just be aware of that. The event has already been posted in the Facebook group. That's where you can find the link that will take you over to the event page for the webinar. Also we have a master class today immediately following Hump Day Hangouts. If you guys don't have anything else, I'm going to go ahead and jump into the questions.

This Stuff Works
Hernan: We're good.

Bradley: We're good? All right. Let me grab the screen. Is the audio back now guys?

Hernan: Good to go.

Marco: Yeah.

SEO For Beginners

Bradley: Okay. Cool. Thanks. All right. Cool. We're going to start right at the bottom here. It looks like Vanita is up and she says, “Hi, I'm Vanita from the UK. I don't know anything about SEO. I'm a total beginner. I want to rank real estate and mortgage broker websites. Where can I start learning? I watched some of your videos. Nothing makes sense to me. It's all jargon and complicated code words. If you can help, I'll appreciate it and I won't be able to listen live due to the time differences. Thank you.” Well, Vanita, one thing is we've got a ton of content on the YouTube. That's for damn sure. I see that you say you want to learn about SEO. I don't know. I mentioned this. We did a webinar for new subscribers last week and Marco, Hernan and I did actually.

I mentioned this in that. My strategy has completely done 180 degree shift. I would recommend personally anybody that's new, it depends on what kind of resources you have available. Typically people either have more time than money or more money than time. It really depends on where you're at. I suggest starting off with paid traffic initially now. That's my strategy going forward which would be … I start with Google search PPC or pay per clicks since that's all jargon to you. That's AdWords, okay? Google AdWords. That where you pay for your traffic. What I found is especially before starting in an SEO project, I like to use AdWords now to determine … Find out more data about my market. It's more like discovery like anything else.

It's research and discovery, right? It helps me to identify the pain points, the keywords, the actual search queries that people are typing into Google, where the traffic's coming from, what converts. All of that I can fine tune and kind of get set up and gather data and start fine tuning my sales funnels or opt-in funnels or whatever it is that I'm trying to do, whatever my conversion goal is, right? Excuse me. I can start getting that set up, start collecting data and then I'll turn around and build out an SEO campaign once I've identified the successful terms, the successful keywords and the pain points in the market. You can determine all of this rather quickly with AdWords. Cost you a few hundred dollars in traffic if you know what you're doing.

If you don't know what you're doing, you could spend thousands of dollars in traffic. That's personally how … I'm not starting anything with SEO anymore. Not right out of the gate, okay? Because SEO has become so complicated and so complex unless you're Marco and you're the spam king, but seriously, SEO has become so complicated and so complex and it's difficult and it takes time and you have to be patient. My strategy like I said is turn to paid traffic. Then once I've identified the things that are working in that particular industry or for that project, then I will go ahead and start setting up the SEO portion of the campaign.

Because I only want to spend time and energy and money on SEO work for the terms I already know will be successful because I've proven that through paid traffic. Guys, that's not an old concept. It's new to me. I mean it's a new concept. It's an old concept. It's new to me just because I always ignored it. When I heard other people for years say that same thing, I always ignored it because I was adamant about just using SEO. I was successful doing so. Again, I say for new people that are just starting out, now if you don't have any money to invest in paid traffic, then SEO is going to be the way to go because you obviously would have more time than money to be able to invest, right?

If that's the case, then I would recommend starting with probably video SEO which is typically what I tell people I do when they start off if they're going to start off in the SEO route is to go with video SEO because it's usually a lot easier than trying to rank websites and stuff or webpages, but it depends on what kind of webpages you're trying to rank. Because again that's one of the products that we have called RYS Academy uses Google Drive files which are free to not only rank the drive files themselves, but also to help rank whatever properties that we want. That's a more advanced course, but it's very, very, very effective. What I like about it is you don't have to learn …

This Stuff Works
You can use specifically just Google Drive to be able to rank stuff as well, rank the files themselves, as well rank other properties. You don't need to learn everything else like web design and back link building and all that other kind of stuff you really don't need to learn. Vanita, starting off as a rank beginner which is which you're saying that you are, again I would recommend starting with paid traffic if you have the resources available. If you don't, then I would start with video SEO. That said, I can point you to some courses that we have if you want to learn AdWords. Specifically like you said you want to rank real estate and mortgage broker websites, I think those are great for Local Kingpin.

Local Kingpin is a product that we developed underneath one of our sister companies called Mastery PR. Local Kingpin is specifically for setting up lead gen sites, lead generation sites, or sites for local businesses, brick and mortar local businesses. Real estate agents, mortgage brokers, those would work well. They would fit the Local Kingpin model very, very well. Again if you want to start with SEO instead, then I don't know guys, what would you recommend? IFTTT SEO Academy probably.

Marco: I would stay with IFTTT SEO, but if he … I'm not sure if Vanita's a he or a she, but if you're that new, I would say go learn the jargon. Go learn what it all means. There's places where you can learn the terms so that you're familiar with whatever it is that we're talking about and then move on from there. You can do it both, learn the jargon and implement IFTTT SEO Academy. You can also do that the Local Kingpin. I would say real estate and mortgage broker, high competition and he's going to have to pay a large amount per click unless he really dials it in and goes after something with less competition. You'll have to take a look. You have to know your market. You have to know what it is that you're going after.

You have to know where the money is so that you can concentrate. Because if you only have a hundred bucks a month to spend on AdWords which is okay, you can possibly generate a couple of leads from that, but that's all you can expect is maybe a couple of leads from that hundred bucks that you invest. Learn. Learn all you can. Take in all you can while at the same time taking some type of action. Don't just consume information and do nothing because then … When you're done consuming information, you're right at the place where you started except you know more. You know more, but you still haven't done anything. You haven't made a nickel. At least if you start implementing ideas, you can go through YouTube. We have a YouTube training course.

This Stuff Works
We have a whole bunch of things that you could take advantage of and try to generate some type of income while you're learning. That would be my advice.

Bradley: One thing I want to add to that because Marco mentioned that real estate keywords and mortgage learn type keywords are typically expensive when you're paying for the traffic. PPC, pay per click, they're typically the competition is high so it's expensive, but so is the competition for SEO in those industries. The competition is high in both of those industries regardless of whether you're doing SEO or paid traffic. It really doesn't matter. Either way the competition's going to be high. In AdWords, all that means is you're going to pay more per click. Your clicks are going to be more expensive.

This Stuff Works
Obviously your goal is to generate leads and so the leads, the cost per lead or cost per acquisition's going to be higher because it's competitive and there's a lot of other people typically bidding on those keywords. In SEO, again that's very, very … I know because I've worked with several real estate agents in the past and a real estate broker, an actual Re/Max affiliate. I can tell you that the SEO is really difficult for those as well because a lot of the times you're dealing with … For SEO the competition is the big, big website. Re/Max and Long and Foster and what's … Redfin I think is one of them or whatever. There's a whole bunch of, Zillow's another one, whole bunch of real estate websites that generally take up all the space on page one.

It's very, very difficult to rank with SEO in those industries as well. Like Marco said, you definitely want to find out where the money is because regardless of whether you're doing AdWords or SEO, if you don't know where the money is, then you're going to be wasting both time and money on testing and trying to find out. Personally I like the AdWords route better because I can get to the pain points. I can understand the market a lot faster and then once I understand that market, then I'll put the effort into the SEO like I mentioned before.

Because especially in a competitive market that's competitive with SEO guys, if you try to go right out of the bat and just assume that you know where the money is in the market and start working on all this SEO stuff just to find out three months down the road, six months down the road when you finally get something ranked and it starts generating some traffic, but it's not converting and it's generating any revenue, you just lost three to six months worth of work. Right? Three to six months just to find out that you were targeting the wrong damn terms or that you were in a market that there's no money. That's all I'm saying is I think it's better to start off using paid traffic so you can identify where the money is, what is converting and then put the effort into the SEO.

Again that's prohibited to some people and I get that. You just have to really choose your own battles. You have any input on that Hernan?

Hernan: Oops, I was muted. No, I agree with you. I think this is a complex universe. Again IFTTT SEO Academy I think it's the best way to go initially because we treat … Although we treat some complex stuff over there, I think it's the best way to go. This needs to be taken step-by-step. You learn as you go. We are always saying that you need to be testing. That in my opinion is the best way to learn like honestly. You take a concept that you learn here. You ask your question. We tell you our input and then you go and text and then this works, this doesn't work. That's the best way. The hands-on approach is the way to go in my opinion.

Bradley: Total immersion. Okay. Ed is up and I see that he posted a followup up here under a different profile because I was reading these earlier. Ed's basically saying the YouTube like recipes aren't working for him. Ed, I'll have to look into that. We have the IFTTT update webinar next Wednesday. I've added that to the list of things to check into between now and next Wednesday. I will cover that in the update webinar, okay? I haven't heard anybody else say that it's not working yet so it maybe an isolated incident, but I will test it myself and get back to you on that. Well, again I will cover this next Wednesday in the IFTTT update webinar, okay?

Using IFTTT Network To Post Both Videos And Articles

 

Ben's up. Ben says, “Hey, guys. Two questions. Number one is if for one niche I have a site with a branded network around it triggered by RSS and a YouTube channel triggering a tier 2 network, a 2 tier network, then the Google properties in the branded network around the site, Blogger, Google Plus, Google Plus Page, also used in the tier 1 ring triggered by the YouTube channel so that they would be populated with posts and videos. If for one niche I have a site, are the Google properties in the branded network around also used in the tier 1 ring trigger it?” Well, you can Ben. It's up to you. Look, we've covered this a lot of times. I'm going to cover it again, but I do want to point something out guys because I saw this earlier so I pulled this up. We do have a knowledge base, support.semanticmastery.com.

If you go in there and you click on the IFTTT SEO Academy category, there's pages and pages in here of frequently asked questions. This is one that comes up … It's not 100% exact match Ben, but this is very similar to your question. Right here it says, “If I have a YouTube channel and a branded website, can I syndicate both to the same network via IFTTT??” I just want to point this out guys because I know we have some of the same questions come up almost every week or often enough that we put them in the frequently asked questions section. I just want to point this out that this is a resource that you guys have to get your questions answered so you don't have to wait until Wednesday That said, let's cover this briefly. All right. You can.

I've mentioned this many, many times, but if you have a branded tier 1 network and it's being fed or triggered by your money site which is what I recommend if you are using both a YouTube channel syndication network, so YouTube syndication network and a money site blog syndication network. If you're going to use both for the same project, the same brand, then most of the time what I want to do is put the tier 1 branded network attached and triggered by the blog itself. Then the YouTube channel I will put just persona based rings around that. Tier 1 rings or tier 2, whatever you want, as many as you want because it doesn't matter. There's no footprint issues with YouTube still to this day. That could change at any moment. I don't expect it to, but it could at any moment.

To this day there's no footprint issues with syndicating YouTube videos the way that we have the applets or the recipes set up, but there is with your blog, blog syndication networks. There can be footprint issues especially with 2 tier networks with you're using those. I don't recommend using those unless using something like RSS Smasher or if you want to go through the additional trouble of related content feeds, blah blah blah, we've been over that too. Put the tier 1 branded network attached to the blog because you want to benefit your website, your domain, more so than you want to be benefit YouTube because you own that so to speak. You own the website. YouTube's just allowing you to use some space to rent basically a channel on their site.

I always like to push the authority over to the money site if possible. That's why I like to use the branded ring for the money site and then all persona based rings for the YouTube channel. Guys, this is only for if you're going to be using both the YouTube channel and blog syndication for the same brand. You guys get that? Just want to clarify that. However, here's the thing, if you want to have your YouTube channel and your blog trigger the same network, that's perfectly okay to do. It's the same brand, right? It makes sense to do so. What I recommend is a lot of times people will publish videos to the YouTube channel and then they'll take the YouTube video and publish it to their blog and they won't change anything.

This Stuff Works
They won't add additional text. They won't change the titles. In other words, whatever the title of the video was on the YouTube channel, they go embed it into a post on their blog and then they use the same title from the YouTube video as the blog post title. Then they usually don't add any content below it or if they do, whatever. My point is what happens is if you do that where both the YouTube channel and the blog are triggering and syndicating to the same network, the same branded network or even just a handful of properties within the same network, my point is is that it will end up looking like duplicate posts unless, unless you end up making the blog post unique somehow versus just the YouTube video.

Let's put it this way to try to clarify this or to make this a little bit more clear, if you post a video or you publish a video to your YouTube channel, then you want to publish to your blog, that's perfectly fine as well, but making more blog appropriate style title and add some additional content. One thing that I love to do is to actually take whatever video it is that I'm going to embed into a post on my money site and have it transcribed, right? Have it transcribed. Any news transcription text is blog post text because now and remember again, make the title more like blog appropriate. When you first upload it to your YouTube channel, it's going to syndicate out to that network with the YouTube title and all that.

Then when you publish it to your blog, if you switch it up and make it unique enough even if the same video is present in the post, it doesn't matter because it's a unique post. Does that make sense? It's a different title and you have additional content. It's not just a republishing of the same video. The problem occurs when it … Because it looks spammy guys. If you have in your branded network basically what looks like duplicate posts because one came from YouTube and one came from your money site and there's very little differences between the two, then it's going to look like duplicate posts on your branded properties which can end up getting them terminated for spam. That's my whole point.

If you want to syndicate from both to the same network, I recommend just switching it up enough on the blog when you republish your video to your blog to make it unique, to make it to where it's not duplicate content anymore. It can be the same video, that's fine, but just switch up the title and add some content, some additional text below the video or in the post itself. That's perfectly fine to do just to let you know. Like I said, that's what I recommend doing guys because you don't want to … Unless you're using it for spam purposes, I wouldn't want to be cluttering up my branded properties with duplicate posts. All right. Number two.

Dominate A Local Competitive Market

“If I am in a local market for lead gen and it's competitive, what is the best strategy for being the dominant player in that market 12 to 18 months from now? Is it just to muscle my way to the top for the primary search term? If so, what is the best way to do that? Alternatively, would you cast a wide net targeting relevant, but less competitive keywords, creating and posting one or two curated post per day. One to two videos per day for 12 to 18 months.” Well, if you're in a really competitive industry, then yeah. I mean again my first go-to strategy now is AdWords like right off the bat. I would start working my way in or muscling my way into the top of the AdWords, the ads pack. That's what I would be doing because again if you're … The primary search term.

This Stuff Works
If you already know this market and you know the primary search term has got money in it and you can determine that which by the way we should mention this for Vanita, one thing you can check to see which keywords are … If you see a lot of people paying for ads, so a lot of advertisers for different types … For keywords that you're looking at, then you know that there's money in that niche if that makes sense or in those keywords, right? For Ben, excuse me, Ben, I would be working on AdWords number one because I think that that's critical for lead gen especially now. I think it's absolutely critical, but then I would be focusing on maps too if possible. Now I don't know your situation. I don't know if you have a physical location in this area.

It's very difficult with just small amount of text here to assume everything that's going on for your project specially, but what I would say is maps for lead gen guys. I've got several dozen lead gen sites and I can tell you that the ones that we're just using organic rankings for generating leads have tanked. Like not the rankings have tanked. My lead volume has tanked because there's just so much competition now between the ads and the maps 3-pack that you often have to go pass seven damn listings to get to the first organic listing.

I've noticed for a lot of local terms now guys, I don't know if you guys have noticed this, but for a lot of the industries that I'm in or for the cities that I'm in because I'm pretty much mainly in just a couple industries, I'm seeing a lot more directory sites listed on page one now in the organic section. I'm seeing a lot more of that. They're starting to muscle out the little guys. Because of that, like I said, I would recommend focusing specifically on maps if possible for SEO and I would be focusing on AdWords and maps. Pretty much that's what I would be doing. You guys have any comment on that?

Hernan: Yeah, I think that would be the best way to go. Plus you can have really quick iterations of your website if it's converting. The ability that will give you paid advertising, once you have a proven website, you will be miles ahead of those that are just waiting for them to rank their websites or whatever. Let's say that you need to wait, I don't know, three months for you to rank on the 3-pack or for you to rank on the regular listings, whatever that is, then you have lost three months of potential input on your website. You do not need to wait those three months. If you have traffic coming in and then when SEO kicks in, then you will have version two or version three of your website, et cetera, et cetera. Have that in mind as well.

Bradley: The other part of this that I want to mention is … The second part of this question or the last part of this question when you say, “Would you cast a wide net targeting relevant, but less competitive keywords?” Yes. I would do that anyways. My point is that if you're in a competitive market, it's going to take an SEO strategy, time and patience in order to work your way in or muscle your way in like what you just mentioned. What I'm saying is absolutely always target long tail. Use your blog. That's the whole IFTTT SEO strategy guys is to identify the top level keywords, then find supporting type keywords. The longer tail versions of the keywords, SLI, co-occurring keyword type things, reinforcing supporting keywords that are generally going to be longer tail in nature.

Then start blogging using those keywords. Creating blog posts whether their original or curated content covering those topics using those longer tail keyword phrases as the primary topic of the post. Build silo structure into your site and continuously blog on a consistent and regular basis and you will start to muscle your way into that top level term. You use the blog as your way to build that relevancy and back links starting with just distributing content that's relevant within a proper silo structure. I absolutely recommend that you do that anyways for any SEO strategy you should be doing that.

Why go after the top level that's going to take you months of effort when you can start going after longer tail stuff and get traction a hell of a lot quicker which will also reinforce your efforts to try to rank for the top level term, if that make sense. Guys, I used to go after just the top level terms all the time. Overtime I realized that that was ass backwards strategy. I should be going after the low hanging fruit first to initially get some traction, start getting some leads and thus revenue. Then reinvest and continually work on trying to rank for those top level terms where the real money is. In the meantime, I can start generating revenue especially for lead gen, right? I can start selling those leads whether they came from a long tail search or top level change, it doesn't matter.

A lead is a lead is a lead, right? Again for that just one … I want to point this out one time, but we talk about this tool all the time, Power Suggest Pro has got to be my favorite keyword tool of all time guys for SEO. For AdWords, I just use the Keyword Planner. For SEO, the Power Suggest Pro is probably the greatest keyword research tool of all time in my opinion. It's inexpensive. It's like 57 bucks one time and it's a super simple tool. It doesn't have a learning curve at all. All you do is punch your main keywords in there, select Google if you're going to be targeting Google. You can uncheck YouTube. Then click search and it will start spitting out the suggested autosuggest keywords very, very quickly and you'll get all the long tail ideas that you need for your content marketing right there.

This Stuff Works
Does that make sense? It will give you a gold that you can use, really long tail stuff a lot of times … Power Suggest will return really long tail terms sometimes that are absolute gold because there's traffic there and you can build relevancy within a silo to help rank your top level term.

Marco: I added the link.

Bradley: Okay. Thanks. This was Ed following up on the IFTTT YouTube like recipes. Again I'll cover that … I'll look into that and get … That will be covered next Wednesday. Edward's up. He's got several questions. Go ahead?

Marco: I would just say with Ben, he's looking to rank …

Bradley: Your audio's coming in and out.

Marco: Can you hear me?

Bradley: I can right now, but you've been breaking up. Try again.

Marco: Let me try it again. RYS Academy if he wants to rank in the mad pack. It's incredible how it influences it. Then we're also working on lessening the competition in organic results. That's something else to look forward to.

Bradley: We're not going to elaborate on that yet, are we?

Marco: Not yet.

This Stuff Works
Bradley: Okay. Lessening the competition. I love it. All right.

What Is The Priority When It Comes To Consuming Semantic Mastery Products If I Want To Grow My Company?

Edward's up. Edward's very hungry right now. He says, “My goal is to grow my local business from 5k to 50k month. I have purchased Outsource Kingpin and IFTTT B2. I just bought Mega-Ray. I know I need Local and Content Kingpin, but also RYS. You're killing me. I try to consume all you sell. What do I do too much? What is priority? I want to be the best I can be. Help.” Edward, I really, really, really respect your motivation and your drive. That's what it takes man. My guess is you're going to be very successful because you're like a sponge trying to absorb everything and I get that and I appreciate that. First of all, congratulations.

Second of all, I recommend honestly, this isn't just a shameless plug, but I recommend you join the Mastermind and the reason I say that is because you're buying all of these products of ours. If you were in the Mastermind, first of all, you'd have direct access to my partners and I pretty much whenever you want. Second of all, you have access to all the other Mastermind members. There's some real savvy dudes in our group man. I'm telling you. We learn just as much from them as they learn from us. There's no doubt. We've got some really savvy people in the Mastermind. Third, all the products that you're purchasing most of them would be included in your Mastermind membership so you wouldn't have to purchase all of those products including the Mastery PR products.

For example, Outsource Kingpin and Content Kingpin those are included with the Mastermind purchases, your Mastermind subscription. Local Kingpin, there's a significant discount on that. RYS, a significant discount on that. My point is is going out and spending all these one off to purchase these course, I mean that's great. We appreciate it, but you could have saved yourself a lot of money inside the Mastermind. Plus get a hell of a lot more information and direct access to us, as well as all the other Mastermind members which is a ton of activity on our group all the time guys. I really recommend that you do that Edward. That said, let's see, it really depends on what it is that you're that trying to do.

I know that we talked last week Edward, because you had several questions and I know that we ran out of time and we're probably running run out of time again today. We have the Masterclass and Mastermind webinars that we do biweekly. Today we have a Masterclass webinar. Tomorrow Mastermind webinar. It's something that again you'd have a lot more direct access to us where we could literally help you with specific problems that you're having in your business. That's one thing. The other thing is if you want to do lead gen, I understand that you're doing client services right now. Guys, I get that. There's immediate money in providing client services. Do that. That's fine. I also recommend you start building your own lead gen business on the side so that you control and own the assets, right?

That you stop building up other's people assets and start building your own. That's what I highly recommend that you do. If you need immediate income and you can that by generating client services, that's great. On the side in your off time, in your downtime, start building out your own assets because then you can build out lead gen assets in whatever niche or whatever city you want. I recommend zeroing in one particular industry and sticking within that industry. Seriously. Go all in 100% in one vertical guys and stick with it because then you can become an expert and a big fish in a small pond. If you try to go broad and just say, “I'm going to provide local SEO or consulting services or lead gen services for any business that will take me,” you have to do all the research on every new project.

You have to start from square one. If you select one particular industry and zero in on that, then you can become an expert. Well, you're going to constantly be doing ongoing research anyways, but all you're going be doing is adding to what you already know. You're going to continually get better. You're going to be able to speak the language fluently of those people in that industry so you'll know the vocabulary, you'll be able to speak directly to their pain and you'll be able to charge a hell of a lot higher prices for your services too then if you try to be a jack of all trades if that make sense.

Marco: Can you scroll up real quick to Wayne's comment because Wayne … He's a Mastermind member so that's why I wanted you to read that.

Bradley: “Edward, it's a business not a hobby. It's only expensive if you don't use it. Pick the minds of the Semantic Mastery team and the Mastermind.” I appreciate that Wayne. Totally agree. Look at all questions from Edward. Oh, wow. All right. We're going to have to move on because we're at 4:37 already. Again my best suggestion is to join the Mastermind, Edward, because if you're willing to put in the effort and the work and spend the money on training which obviously you are and you have that desire and that drive, you would be a perfect fit for the Mastermind. You'd save yourself some money and you would literally get all the information that you could possibly need inside there. All right. Next. This is Toby. I remember.

This Stuff Works

How Long Do I Have To Wait For My Website To Get To Page #1?

“Main money site is three months old. It bounced around from second page to fifth page. Now back to the top of fourth in the last two weeks. Is this the new norm?” Yes, Toby. “Is this the new norm or do we set to decide to build another money site?” Well, I would say both. Yes, it's the new norm, but go ahead if you have the ability and the time, the desire to do so, then build a second property too. That's a Terry Kyle strategy which is anytime going into a new niche and testing a new niche or a new keywords and a new city or whatever, is to build more than just one site. Because if you put all your eggs in one basket, there is that random ranking factor that sometimes domains just perform poorly. Even a brand new domain or expired domain alike, it doesn't matter.

Sometimes domains just are like … I call it an algorithmic anomaly. It's just some domains just are at a disadvantage right out of the gate and there's not really any rhyme or reason to it. If you build multiple sites for the same project essentially, then some are just going to perform better than others naturally. Again it's difficult to do if you're doing a lot of projects. I get that. If you're only working on a couple of projects, it makes sense to instead of just putting all your eggs in one basket, so one site, build out two or three because one of them is going to outperform the others hands down every time. It's just the nature of the game guys. I would say it is a new norm.

This Stuff Works
Dancing and that whole probationary period, Marco's done a fantastic job on a blog post about that. They called it the Google Dance and making changes and that kind of stuff. Dancing a lot especially for new sites is the new norm, but also if you can build additional sites, you may find that just one site will outperform all the others by leaps and bounds. Then that's your winner, right? Like Terry Kyle because that's a strategy I learned from him that he'll go out and build five sites around a particular set of keywords. Invariably one will always outperform the other four. There will be a mixed ins to how well each one of them performs, but there's one that rises to the top and then that's the one going forward that you put the most effort into, if that make sense.

The other properties guys is not a waste of time because the other properties can be used as feeder properties. Parasites. PBN sites. Sites for back linking purposes. The other sites aren't a waste. You just identify which one's going to perform the best in search and then use that to be your money site and all the other ones become feeder sites.

Hernan: I wanted to add real quick that when you have a winner, when you have a winning domain, you can see it right off the bat. It's crazy. I don't know you could struggling like for months to get a domain to page one, but when you have a winning domain, you only need a couple of tweaks to the onsite SEO. Not even back links. That's the power of having a winning domain. You will make things so much easier. That's why Terry Kyle's approach is this because he's really on par with that. You can really tell when you have a winning domain right off the bat. I don't know why. Maybe it's some randomness in it or maybe there are fluctuations of the algorithm. I don't know why, but there's this randomness that you need to have in mind so it feeds your project.

I would suggest that yeah, go ahead. To test it out is super simple. What you do need to do is set up three WordPress sites with three different articles and optimize them for SEO. The one that gets without links, without anything, with the default WordPress thing, once you have that, the domain that hits the higher rank if you would or page 2 or bottom page 1, whatever, that's the domain you keep. It's super straightforward, super simple. It will take you half an hour and it can save you months of trying hard for ranking your domain.

Marco: He also has a Google site ranking on the first site.

Bradley: Yeah, I saw that.

Marco: I would say optimize that. Make that the hub. Make that where everything starts. Once you have that optimized, then you can push the power any way you want. That's the theory behind or part of the theory behind RYS Academy. We play on the fact that Google is narcicisstic. It's going to love itself before it loves anybody else. If it ever does love anybody else. That's what we play on.

Bradley: He says, “Google site just made it on the first page so this should all tell us something or tell us all something,” and that's exactly what RYS Academy does. I mean yeah, absolutely. We use not only the Google sites, but also the drive files to rank shit and to rank pretty much for anything. It's insane. That's what RYS Academy's all about, Toby. If you're not in that yet, you should really check it out. It's just incredible the power that you can have with that. I love this followup comment. “Video Power House is fantastic. It ranked both my videos almost instantly and they both ranked higher than my money site. Six stars.” That's awesome. Crazy because I'd notice we have 802 sites in the network now and I know we've got a bunch of more coming.

There's a lot in there now guys. We've been dealing with on the backend developing out all the processes and stuff to make it super powerful. We're just really starting to ramp out the deployment of the new sites. It's going to be big. What's our target? Our target number of sites?

Marco: We've got over 2,000. Trying to get it to three by release, but we have over half a million, might be closer to 750,000 on the secondary embed network also. Everything is themed. Everything is relevant. Everything is separated and categorized. Guys, that's the power of Video Power House. We're adding IFTTT networks where necessary. The content team is working. The build team is working. Everybody has been working their butt off to make this what it is right now. If it's like this right now, imagine what it's going to be once it's all set. That's what I have to say on that one. I can't wait. I can't wait for it to go public. They're getting results now guys. What else needs to be said?

Reciprocal Linking

Bradley: Chris is up. He says, “In terms of on page SEO internal linking, what are your thoughts on reciprocal linking? I.E. if article A linked to article B with a targeted anchor, could you also link article B back to the section of article A with a different targeted anchor assuming they're both in the same silo?” That's not considered a reciprocal link, Chris. Well, I don't know technically if that would still be considered a reciprocal link, but when it's the same site, it's an internal link. It's not a reciprocal link. There shouldn't be any problem with doing internal links, reciprocal internal links, from within the same site. You mentioned assuming their both in the same silo so I'm assuming that article A and article B are on the same site within the same silo and that's absolutely fine.

Internal linking is not going to harm you. I've never experienced any problems with internal linking period. I know that people have said, “Well, you don't want to do internal linking with the same keyword over and over again.” To be honest with you, I've never experienced negative impact from that. I still vary. I still try to add diversification to my anchor text even with internal links. I've never seen a negative … Now I'm not saying it doesn't happen. I'm just saying I personally have never experienced a negative side effect from too many internal links with the same anchor text. Just to let you know. It's typically a penguin thing which would be an off page inbound link penalty for over optimization of anchor text.

Just to point this out and clarify this, if you're linking from article A to article B and then you want to link back from article B back to article A and their on the same silo, there's no problem. The only problem that would come is if you want to link from article A to article B and they're in different silos, different keyword themes. If that's the case, it's different topical themes. That's typically what a silo will do. It categorizes or compartmentizes, right? It creates compartments or containers of keywords and keyword themes and what we call keyword set. If you want to link from article A .. Silo A and silo B, then I recommend no follow in the link because otherwise you drain or bleed the them.

This Stuff Works
You don't want to bleed one silo over to the other. I would recommend for navigational purposes, you can do a no follow link which makes it easy for readers and visitors, but it doesn't bleed the theme. If you're in the same silo, then absolutely you can do internal linking back and forth and it makes no difference. Does that make sense? Usually you have a top level silo page and then depending on whether it's complex or simple silo will determine whether you have subcategories, an in post or just going with top level categories and posts which would be a simple silo structure. I recommend sticking within simple silo structures as much as possible, but usually you will have the top level page and then you'll have your supporting articles.

You can link from the top level page to any of your supporting articles and you can link from your supporting articles back to the top level page or to any other supporting articles within the same silo. It makes no difference whatsoever. I would recommend that you don't force internal links. If they occur naturally, then yeah, put a link if that make sense.

Switchbox SEO

Brian's up. “Hey, guys. I believe you mentioned that with client SEO you have to ensure you have the ability to turn off your client's rankings when they stop paying you or when the contract period ends. Can you elaborate on how to do that and how you would do this and why?” Well, Brian, it's not that you can turn off the rankings. We talk a lot about creating your own properties like redirects essentially.

For example, if you have a client that's got a WordPress site, what I like to do is I like to go out and buy my own domain, clone the client site, put it on my domain on my hosting account somewhere, then set up … It's literally an exact copy of their site whether I built the site or it was prebuilt, whatever. I like to clone the site and then install it on my own domain and then set up page-by-page redirects. You can do it with a plug-in like Simple 301 Redirects. You can do it with .htaccess. You can do it in cPanel. It doesn't matter. Set up literally individual 301 redirects from page to page, post to post. It's a one to one ratio. Then I like to build links to my domain which ultimately resolve to the client domain, but you can't do that with citations guys obviously.

Citations are going to have to be built directly to the client domain, as well as any content marketing that you're doing for the IFTTT SEO strategy, right? The attribution links are automatically going to point back to the money site which would be the client's domain. That's fine. I get that. All I'm saying is if I'm going to be doing internal or, excuse me, additional external link building, additional inbound link building from other sources other than the content marketing or citations, then I like to build links to my domain that is redirected to the client's domain. That's so that in the event that the client decides that they don't … Again guys this is what I mentioned at the beginning of his webinar about building your own assets.

I was telling Edward I believe, both Edward and Vanita, to build your own assets because that's why. Because if you're always building links to your client's site and they decide that they don't need you anymore because you got them ranked now and they want to go pay some guy that called from some spamming email from India 50 bucks a month or whatever, then they could just say, “Oh, you know what? We don't need you anymore.” You lost all that work. You made money while you did it, sure, but now that revenue stream's gone. It's done. Whereas if you had your own domain that you were building external links to, then when the client decides they want to stop paying you, you just remove all those redirects from your domain. Now obviously you have to go on and change …

You can't just have an exact copy of their site, but you have to go … You'd have to go in and change out logos and contact details and then probably edit the text somewhat. What I like to do is just add curated sections to the original text so that it becomes original and change out some of the details on the site. Now I've got a website that's already prebuilt, just needs some modification and I've already got a bunch of back links built to it. When I remove those 301 redirects, it removes that link juice to the client site. That doesn't mean the client site's going to drop out of the rankings and yours is going to replace it. It doesn't meant that at all. Chances are that's not going to happen.

You start off now with an asset that you already own that already has a lot of work done to it and a lot of inbound links. That now with just some additional work on your part, you can end up ranking that site for the same keyword terms and that same area. You end up becoming a competitor of that client that let you go if that make sense. Now you have a lead gen property that you can sell, rent or just sell leads, right? That's what I like to do. It takes some work. Certainly I would change … Again once you remove the redirects guys, you're going to have to modify the site. You can't just have an exact duplicate of the client's site out there on the web. That could get you in a legal trouble.

You could go on and change the theme, change out logos, contact details and then add some additional content or just have the content rewritten or reworked a bit to where it's not the exact same site as your client site. Now you've got a site already that you've been doing work to for however many months or years you've been working on the client site. Does that make sense? Okay. We're almost out of time. I know we still got a ton of questions, but we're also out of time.

Building IFTTT Network To Different Google My Business Listings

David's up. “I have a client that has four locations that all uses the same website, but all have different Google My Business listings. How would I build out an IFTTT network that?” Same website, but all have different … What I would do is a different … Well, no, I wouldn't.

I would do one IFTTT network for all four locations and then I would just blog out. You can do category type stuff. In other words, each location should have its own category. I would just be posting from the main money site blog and using the blog post to build links to all four locations. That's absolutely fine. In fact, you could even tie all four GMB local pages into one syndication network. In other words, you'd end up going to have four separate buffer accounts or a paid buffer account which his fine and then you could have all four pages I believe under the same buffer account. I'm not 100% sure if you can do that, but you might with a paid buffer account which is only like $10 a month. I think you can connect four Google Plus local pages to the same buffer account.

Where then all you need is one IFTTT account with the buffer applet or buffer recipe and every time you make a post to your money site, it's going to automatically syndicate out to all four Google local pages. However, you could set it up with categories like I just mentioned. Each location have its own category and that way whenever you post in each category, it's going to be location specific if that make sense. It's a good question though. Guys, I wish we had more time. I see Ed's got a ton of questions here. Guys, I don't have time. Did somebody give him Mastermind? Yeah, thank you Marco. We've got Masterclass coming up here in about five minutes and I got to get prepared for that.

We appreciate everybody being. A lot of good questions today guys. Thanks for everybody being here. You guys got any parting words?

Hernan: Keep in touch and stay tune because we're going to have a ton of good stuff coming your way. Keep in touch and we'll see guys next week.

Bradley: We'll see everybody in Masterclass in just a few minutes guys. Thanks for being here. See you all next week. Bye bye.

This Stuff Works


How Do You Track The Success Of An SEO Project?

By April

In episode 117 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked about the best way to track the success rate of an SEO project.

The exact question was:

I have been giving new clients a trial period on my ability to rank. After 6 months, I give them an option to stop the year contract, I don't know how to track my success for them and prove they need me…What do you do?

This Stuff Works