Doorway Page Update & How To Avoid Getting Caught In It

By cpi1

There have been a few updates to Google's algorithm in the past two months. Two of which were publicized; the Doorway Page Update which is mentioned below by Barry Schwartz from the 1:oo minute – 2:06 minute mark, and the Mobile Friendly Site Update. There may have also been an update that hasn't been officially declared, dubbed as Phantom 2.

With the Mobile Friendly Update being the one that got the most attention, the Doorway Pages update almost went unnoticed for much of the SEO world. But it looks like some of the major business directory sites took a bit of a beating recently which may be attributed to the Doorway Pages update.

Andrew Shotland of Local SEO Guide shares some data he has been tracking here:

Did Local Directories Get Hit By Google’s Doorway Page Algo?

Perhaps SEMRush is still updating but if its organic search traffic graphs are even close to accurate it looks like May is the month that Google took care of all Local family business: Read full article…

So if this this is the case and business directories have got caught up in this algo update, how does this affect us as SEO's? According to Bright Local in a recent survey they conducted, 31% of SEO's use business directory listings (a.k.a. citations) in their link building strategy:

How do Local SEO’s build their links?

A lot of local SEOs clearly see citations as having dual benefit. We know about the benefit of citations to local search ranking; 55% of experts say accurate citations are ‘critical’ to local search ranking, and listing your business on important niche, local, or national directories – even without a link – has direct benefit on local ranking. But now we can see that 31% also view citations as an important link building tactic.

Citations do not have to include a link, only a mention or form of NAP. A citation with a link is seen as an added bonus. However it must be noted that although a business listing without a link on a low ranking directory will not harm your site… the same cannot be said for low quality directories where you do have a link.

If you are using citations for link building, you must be more discerning about the sites on which you are listed on.

So does this mean SEO's should stop building citations? Hardly. What it does mean is that those links may not generate as much traffic as they previously did before the Doorway Page update affected the directory sites. I certainly still plan on using citations for backlinks and NAP (Name, Address, Phone Number) mentions, but expect that they will have less overall influence on ranking for local terms now.

Some additional points to consider to keep from getting caught in the Doorway Page update ourselves are also outlined here by Andrew Shotland:

5 Ways Sites Can Dodge Google’s Doorway Page Update

While Google’s mobile-friendliness algorithm update seems to have captured the lion’s share of pageview-pumping SEO posts, the doorway page update has seen relatively few screaming SEO headlines. Thus, I thought I’d give the poor, ignored algorithm its due.

Last month, Google announced that it would be releasing a “ranking adjustment” to deal with doorway pages, noting that this update would have “a broad impact” on sites utilizing doorway campaigns.

I have heard a few rumblings here and there — and I have definitely seen “Gateway Page” warnings in Google Webmaster Tools in the past — but I have seen no evidence that this update has been released, particularly no “broad impact” evidence, so there may still be time to avoid this one if you are at risk. Here are some steps you can take. Read more…

So although it isn't conclusive yet as to whether the Doorway Page update has caused directories to be deprecated, I would assume that they will have less overall SEO value going forward. Another good reason to keep a robust SEO and backlinking strategy with diversified sources.


Episode 21

By April

 

 

Time Stamps for Webinar:

00:00 – Introduction

04:00 – How to check for indexed backlinks by Google?

07:00 – Indexed backlinks examples

12:00 – Social Data Hub Partners

13:00 – How to index your Backlinks on Autopilot?

http://semanticmastery.com/blc
http://semanticmastery.com/indexer

15:00 – Setting up Backlink Commando by Sean Donahoe

19:00 – Creating a Cronjob for Backlink Commando

https://www.setcronjob.com/

20:00 – Integration with BacklinksIndexer.com

http://semanticmastery.com/indexer

22:00 – Backlinks Indexer – What is the best?

http://www.zontseo.com/seo-tools/backlink-indexing/

25:00 – Connecting your RSS with Backlinks Indexer
Continue reading “Episode 21” »


Episode 20

By April

 

 

Announcement

0:00 Introduction

2:00 Announcements – MasterCLASS and timing: https://iftttseo.com/masterclass

5:00 Link Building Services Announcement: https://links.iftttseo.com – boosting IFTTT Networks with FCS Networker and GSA SER

9:00 Showing pricing and layout for the link building service – meant for use on IFTTT Networks and PBNs (private blog networks)

P1 Rank Me (P1RM)

14:00 P1RM clarification – how it's used / where's it's used

Amazon Cloudfront as CDN

15:00 1. Would using Amazon Cloudfront as a CDN be a good choice for a WordPress site for both speed and cost versus a $20 p/m Cloudflare account?

2. What is your favorite CDN setup for a money site?

Dealing with Google Dance

16:00 How to you deal with Google dance? I really didn't care about it when I was only into affiliate SEO but now that I do client work as well, seeing rankings for the the keywords and related expressions I am targeting go down makes me feel very anxious. I know they are supposed to go up later, but that's a lot of stress and it makes me wonder whether I made the right backlinking decisions.

Site Changes

20:00 Discussing making changes to sites after seeing changes in rankings – how long to wait, why makes small changes, etc

RSS Feed Syndication and Status

24:00 1) How can I confirm/ensure that all foreign (not mine) RSS feeds I acquire for both the IFTTT Tier 2 process and the separate RSS Academy process have their respective attribution requirements covered? Where do I check within their feeds? I'm 100% newb on that so hoping to confirm so I avoid any pain.
Continue reading “Episode 20” »


Episode 19

By April

 

 

Announcement

0:00 Introduction

1:00 Masterclass information and details

7:00 Quick overview of Video Portfolio Pro… that looks to be a good way to get your prospects to purchase your services for video seo.

Youtube Playlist

9:00 I noticed on a YT PLAYLIST containing for example 4 videos, that each different video has a different URL (start from here); but the playlist stops at bottom video, is there a method when creating a playlist that it could LOOP the ENTIRE list no matter where the viewing starts?

And since EACH video starting point in the PLAYLIST has a different URL; how can that be utilized in video SEO?

13:00 Playlist URL on YouTube

Youtube Siloing

18:00 Silo info – integrating YouTube silo and playlists with your website silo – extra video and website ranking power!

Continue reading “Episode 19” »


Episode 18

By April

 

 

Announcement

00:00 Intro – Bradley, Marco and Chris on the hangout

01:00 IFTTT DFY Networks by Semantic Mastery – networks provided up to our standards

Questions

Site structure for Multiple Cities

05:00 Question by Itay: Can you elaborate a little on the overall site structure that allows you to target multiple cities within the state and multiple business niches within those cities?

Live Stream Pre-recorded YouTube Video

12:55 How do we live stream a pre-recorded video to YouTube?

G+ Pages

15:50 How many G+ pages are we allowed?

16:00 How do I delete a G+ page?

16:40 Done For You IFTTT Networks?

Keyword Research Training

16:54 Do you have any training about Keyword research? https://www.youtube.com/watch?v=BxMEbgMW2CM

Craigslist Posting

17:30 Do you have training for posting to Craigslist?

IFTTT Workflow

18:15 Scott Rogers – What is the suggested workflow to be sure you don't trigger IFTTT prematurely

Static Video

20:00 John Quackenbush – Will the site be slapped because I want to have a static video?

SERP Shaker

21:00 Serp Shaker http://semanticmastery.com/serpshaker

22:00 Braulio – I want to go after industries

Subdomains for Ranking Videos

Would you recommend building sub-domains to each and then build themed IFTTT networks for each to rank videos?

Continue reading “Episode 18” »


Episode 17

By April

IFTTT SEO Masterclass

01:00 – IFTTT SEO Masterclass Introduction and Overview

05:00 – Where can I get the IFTTT SEO Masterclass?

http://iftttseo.com/masterclass

06:00 – IFTTT SEO Masterclass Signup Link

Video Optimization

07:00 – Do I need to upload videos to my persona's or tiered YouTube channels?

10:00 – How do I promote existing videos?

11:00 – Can I trigger syndication by favoriting a video?

14:00 – How many networks do I need to rank videos?

DFY Syndication Networks

15:00 – Can I purchase DFY syndication networks?

18:00 – How do I choose a niche to dominate?

21:00 – Can I be penalized by using the Syndication networks?

23:00 – How does Lead Gadget / Serp Shaker ties into IFTTT Syndication networks?

Youtube Video Playlist

29:00 – How do I choose the best keywords for my Playlist Silo/Channel?

http://youtube.silo.academy

34:00 – How can I monetize/rent my videos?

Silo Structures – Location or Niche?

38:00 – Do you recommend location or niche based silo structures?

Firefox vs. Chrome

42:00 – When should I use Firefox as opposed to Google Chrome?

Populating Google Sites with IFTTT Content

45:00 – How do I populate Google sites with automated IFTTT content?

Siloing a Website

47:00 – What's the best way to structure and silo a website?

IFTTT SEO Masterclass Webinar

49:00 – Can we have webinar notes and action steps at the end of every week for the IFTTT SEO Masterclass?

50:00 – Is the IFTTT SEO Masterclass included into the Semantic Mastermind?

YouTube Silo Playlist

51:00 – Can you show me an example Silo playlist?

IFTTT Networks

53:00 – Do I need to login into the IFTTT networks/Persona's profiles so that they don't die?

56:10 – What's the difference between Tier 2 and Secondary Tier 2 networks?

58:00 – How do I find “low hanging fruit” keywords to make money quickly?

YouTube Video Syndication

1:00:22 – What's more important: To syndicate from my YouTube channel or from my Blog?

1:03:00 – Live IFTTT Results by students!

1:04:00 – Serp Shaker Video – https://www.youtube.com/watch?v=2lk4gPmyKLY

Get Serp Shaker here: http://semanticmastery.com/serpshaker


Episode 16

By Semantic Mastery

 

 

Announcement

YouTube Silo Academy

1:45 Announcement: YouTube Silo Academy Launching. Learn how to silo your channel via playlists so that you can have even more ranking power for your videos. Academy is here: http://youtube.silo.academy

YouTube Video Reference Guide

6:30 Announcement: Semantic Mastery YouTube Video Reference Guide available on Kindle. Free through 2/22/2015. Includes discount code for YouTube Silo Academy. Leave us a review if you like it! You can find it here: http://www.amazon.com/dp/B00TPZN3OQ

Meta Data in YouTube Videos

7:50 How do I properly edit meta data for YouTube videos? Will editing the meta of the file add information to both the audio and video?

11:50 Let say that I search for ‘orthodontist, Orlando, FL' is then “orthodontist” while location is set to Orlando. The results vary greatly between those 2 searches. However, Google returns local results on both occasions. I've done some adwords testing in various niches and realized that there's a lot more searches for KW only than KW City or City KW. It seems that the algo is different for those 2 queries since I see different results. I have the “keyword + city” algo figured out. But I'm having trouble figuring out the KW only algo. I think that we really should since it's more important and more consumers search that way (based on my Adwords impressions). What do you guys think?

16:45 Is there any metadata for videos you think is useless and vice versa any metadata you think helps you rock out with your sock out (i.e. rank better). With your rss syndication plugin how does the “use a custom url” work? Do I just enter a url without the http:// and is that the url I enter in my IFTTT recipe for the rss feed?

Continue reading “Episode 16” »


How To Automate Backlink Indexing

By April

Have you been building links to your websites and/or videos but not seeing the results you were expecting? Or maybe you have been checking your sites with SEO analysis tools and don't see many of the links that you have been building…

Backlinks can sometimes take weeks to get indexed. This is especially true for web 2.0 links.

And if you have been using IFTTT networks as part of your link building strategy (and you are, aren't you?), then a large portion of your links are coming from web 2.0 sites.

It is difficult to get these links indexed naturally, or it take weeks to happen. Who has time for that?

We were using a combination of a powerful WordPress plugin and a really good indexing service to force our links to be indexed and it worked like gangbusters. Oh, and did I mention that it was completely automated?

Sadly, Baclink Commando is no longer available 🙁

I know, sad horn…

Anyways, when one method doesn't work it's time to find another one – or make your own, right?

So, if you want to get backlinks indexed you need a solid solution that can last for a long time and work as good as before – well, hopefully it does!

What we decided on was to integrate a backlink indexing service into Serp Space [go ahead and hop over there – you can create your free account if you don't have one yet].

This way, we didn't have to have seperate backlink indexing software and could continue to use Serp Space.

As always, things are constantly in development at Serp Space and we'll be pushing to automate more and make the indexing service even better – how about things like automatically grabbing your Syndication Network post URLs and adding them to your indexing account?

Pretty awesome!

So, while you can't use Backlink Commando anymore, now's a great time to start using the Serp Space Indexer.

Get your Serp Space Indexing Service Here.


Episode 15

By April

 

 

 

 

Streamed live on Feb 11, 2015 – SEO Help – Questions & Answer – with YouTube time stamps –

YouTube Video Optimization

1:00 Below are Questions Regarding my personal You Tube Channel:

Are all the video I create for clients hosted on my personal YouTube channel / account with playlist corresponding to the niches or verticals mentioned above?

Are these videos then linked to the Tier 1 corresponding persona properties i.e. Pets, Medical, Legal, and Home Improvements?

When you use the term money site is my personal YouTube account my money site?

301 Redirection for Money Sites

12:00 Using 301 redirects to protect money sites, or as a buffer when you’re doing client work.

Bitly.com and Tinyurl.com were mentioned but they wouldn’t be the best option since you can’t change the link.

Another option that Bradley says he uses more often, is to buy an expired domain, do all the SEO work on that domain, and then do a 301 redirect from there to your client’s website?

And if I understood correctly there was also a third option, where you could do a meta refresh from a Weebly site? Does that mean you would do a 301 redirect from the domain you bought to Weebly, then Weebly to your client’s site?

Could you please elaborate a bit more about creating these buffers to protect your work?

Existing YouTube Channel and Ownership

If a client already has a Youtube Channel, and asks you to rank both his existing videos and all the new ones you create, how can you create a bufferto protect your work?

20:00 What if the client is afraid of losing the investment they made with someone else who created the video? Because you would be “owning” or taking away a video they paid for?

Continue reading “Episode 15” »