Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 123

By April

Click on the video above to watch Episode 123 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 

 

Announcement

Marco: I see Bradley. Hey, Bradley. I'm really excited to be here. I'm happy to be here as always.

Adam: Well, we're going to begin. Let's check in with Marco. Marco, how's the weather down there?

Marco: Hey, man. It's beautiful still. It hasn't rain in I can't remember how long. Warm and sunny. Sorry about the snow guys. Wish you were here. Not.

Adam: Yeah, there's a reason I'm wearing a hoodie, and now we've got about 18 or 24 inches. Two feet. Yeah, there's a ton. It's crazy. It's like a blizzard outside. It looks like that wall outside.

Bradley: It's crazy.

Adam: Bradley, how's it going man?

Bradley: I'm good. Cold as hell in Virginia as well. It's like 27 degrees. It's awful. It's been windy all day. It was like 75 degree over the weekend, so it's crazy. Glad to be here. We've got several questions already. What announcements do we have for today?

Adam: Well, we wanted to let everybody know … Actually, I'll let Marco. You want to tell people about the [inaudible 00:01:30] webinar?

Marco: Yeah, I want to tell them about the replay actually. Caesar is working on it. We have a Caesar, so he's getting that done, and once he has it all spliced together, and taken out the technical difficulties and everything that we ran into, we will make it available for 24 hours only. If you miss it after that time, I'm sorry. You can't have it. It's going on pay-per-view, and since it's my webinar, I decide what to charge. I'm sorry but it's not a Semantic Mastery webinar. I did it. It was on my time. It was on my dime, and so I know that we always say membership has it's privileges, but in this case, the privilege was getting all that information for free.

Adam: Got you, and you had to say it, too. The reason there's a reply is because there was that issue. We had some technical issues that were out of our control, so we don't want to penalize people because of that.

Marco: It was going to go on pay-per-view immediately after it was done, but since we had those technical difficulties, we'll replay it for 24 hours exactly. Then that's it. Don't ask for anything else. You're not getting anything else.

Hernan: I like that pay-per-view term. It's like [inaudible 00:02:55] this case is going to be [inaudible 00:02:57] versus the search engine or something like that.

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Bradley: [inaudible 00:03:00] versus Google.

Marco: This is me versus Google.

Chris: The IM world because IM'ers got me pissed man. I'm locked and loaded, and I'm ready for war.

Bradley: There you go.

Adam: Awesome. Well, I'm [crosstalk 00:03:14].

Bradley: I said I'll get Marco a fighting robe and all that shit.

Marco: Oh, yeah. I'll take the bets.

Adam: In some SerpSpace news and some happier news, video powerhouse members got some v-mail prospecting templates to along with the video email prospecting course, which is kind of cool, and then they also got a free customer acquisition funnel last week, which is pretty sweet. If you didn't have … In a powerhouse launch, I'm going to pop a link in here, and it'll be in the show notes. You can check that out if you're interested, if we reopen that up here down the road, and you want to get some pretty sweet bonuses along with, obviously, video powerhouse, which is pretty sweet. Then also, for Surf Space, they're having for three days, you guys can get 15% off any syndication network, and that also includes link building if you order it with the network. It's a pretty sweet deal.

It's pretty rare that SerpSpace gives 15% off on the link building. If you order that all together, it'll be off everything you order right then and there so long as it's a Syndication Network and Link Building. By all means, take advantage of that. We'll email that out to our subscribers and SerpSpace subscribers, so you guys can take advantage of that. That, I believe, is it. Should we get into it?

Bradley: Yeah, sure. Sorry, I had a stupid Windows update this morning. It took almost an hour. It was ridiculous. Now a whole bunch of settings have been updated apparently. I'm getting desktop notifications for every freaking email. It's unbelievable, so I'm a little bit discombobulated, guys. Sorry, forgive me for that. Let me grab the screen and we'll get into it. Can you guys hear me?

Marco: Now we can.

Bradley: Now you can hear me?

Adam: Yep.

Bradley: Okay, what about when I change screens. Can you hear me now?

Adam: Yep.

Best Practices For Link Building And Ordering Services From SERP Space Done For You Links

Bradley: Okay, what a long delay that was. I'm not sure I'm really crazy about this webinar jam platform. It seems like we've been having trouble with it the last couple of webinars, so we might have to discuss that at a later time, guys. Scott Holden is up first. He said, “General question on link building best practices and ordering services from SerpSpace done for your links. When I add links to a local service site, I firstly create my main branded social sites such as GMB, then Google Plus, Facebook, LinkedIn, Twitter and YouTube. Then I build local and national citations keeping my NAP the same as my GMB and AP across all citations. Now I'm ready to add links to anything and everything. In what order would you recommend ordering links from SerpSpace? Would you firstly create a blog on my site, and then set an IFTTT network order for it?” Yes. That's always the first thing that I do, Scott.

In fact, we're actually working on, Hernan has started working on a blueprint or a road map of the process that we use whatever we're launching new properties or new marketing campaigns period. Hernan, you want to chat and talk about that briefly?

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Hernan: Yeah, definitely. We had this upcoming question over and over, and we know that we had this discussion yesterday. We know that's kind of overwhelming if you would because we were putting out content and good stuff pretty much every week or every day [inaudible 00:06:51], so what we are doing is to do kind of a blueprint or a battle plan. The main point is that you have a clear understanding of what you do on site SEO wise, number one. Then depending on what you need for a template, if it's a new site, if it's an H site that needs a bump, if it's a local website, if it's a YouTube video depending on what you need, we're going to lay out a strategy step by step so that you can follow it.

It's basically the strategy that we have been following for our own properties, our own case studies. We have been teaching to [inaudible 00:07:24] members etc. It's going to be pretty cool. I think it's going to take, I don't know, maybe another week or so, but it's going to be ready. It's going to be ready to access, and it's going to be pretty cool.

Bradley: That's great. Is that going to be, just so people know where they're going to be able to find that, is that something that's inside of SerpSpace or is it going to be something that you purchase? How are we going to work that?

Hernan: It think that we're going to work it out in a way that it's a separate product. It's going to be affordable, and we haven't discussed the details yet, but I think it's going to be a separate product, and it's going to be affordable enough so that you can grab it and take it. That's basically how I think it's going to work out.

Bradley: Awesome. Very good, thank you. Scott, that's the reason why I brought that up with Hernan now is because I know that we're working on that. This is a question that comes up a lot. It not only comes up in Hump Day Hangouts, but we get in support a lot as well, so you're not the only one. We're definitely working on trying to provide a better process for people to be able to order services and use basically the same methods we use. That said, the way that I do it, and this is probably going to be unique to each one of us on the team here, but the way that I launch new campaigns when there's a website, especially for local stuff, is I build the site. Do the main social network properties, which you've already done, and then I immediately order an IFTTT network because it takes a few days, a week to ten days or whatever, for me to get it back from the builders. I usually order that while I'm actually setting up the site.

Once the site has been completed, and I get the network back, it's been connected via RSS. Then, I'll end up having at least three posts. That's my bare minimum. I always publish three blog posts to the money site itself, and then that syndicates and basically what I call primes the network. You're putting those initial posts out there, getting some initial back link social signals back to the money site. Then I order the RYS or the drive stack at the same time because that takes a week or so, a week and a half to get back, and while I'm publishing the blog posts. Because I don't usually put out all three blog posts in the same day. I will put them all out in the same week, but I usually stagger like one every other day or something like that when I'm publishing, so that it's not just like boom, three posts out there at once.

While the drive stack is being built, I'm working on syndicating the content to the network, and then I also order the citations package because it's certainly not something that I do, so I order that or outsource that. Then once the three posts have been published, that's about the time that I get the RYS stack back, the drive stack back. Now I have a whole bunch of links. I've got my IFTTT network links. I've got my first batch of citations back from our citation service. Then I also have my drive stack links. Then I end up having pretty much all the links that I need that I want to build additional links to, so that's when I'll go.

After I get that back, then I'll go over to the SerpSpace to the link building packages, and I'll end up submitting all of the URLs from those. Now you don't have to submit all of your URLs. You can hand select a few of them. In which case, I recommend if you're going to do that, like if you want to boost a certain property over others, then you would just filter out the ones that you're not so concerned with. Typically, what I do is boost all of the profile URLs for all of the IFTTT network properties, or I should be saying syndication network properties, because that, to me, is the most efficient. What I mean by that is a lot of times we get the question, and this comes up often as well, should we be building links to the individual post URLs from the web-to properties? Yes, that's super powerful, but it also requires a lot of work because you manually have to go scrap those post URLs whenever you want to start a new link building campaign.

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Whereas if you build links just directly to the homepage, depending on how you have your settings on each one of the properties, especially for the blogs, but for a blogger on Word Press Tumbler, you're going to build links to that homepage, and there will be a number of posts on that page before they start to paginate. Where they go to the archive page or page two or whatever. A lot of times, I'll just build links directly to the homepage URLs or the profile URLs from the syndication networks. That way, when I start to syndicate additional posts … First of all, the three posts that I started with will already be on the homepage, so they're going to benefit from those additional links anyway. Then whenever I go to publish new posts, they're going to automatically be placed on the homepage of the blogs, which means they're going to benefit from all of that inbound link juice to the those syndication network properties.

Does that make sense? We talk about this a lot or we've done this several times in master class, because that's where we do our live case studies and such, so that process has been shown repeated through there both for local sites, and I do the same thing for affiliate sites. It's just as matter of setting up the process and the timing works out to be … It works out well. Do you guys have anything else you do differently?

Hernan: No, we usually take the same approach, Bradley, on that case. The reality is that for example on the IFTTT network, we are stating on one of them. I'm going to give away a little line of the battle plan. One of the things that we were saying is that if your brand, if your IFTTT network is brand new, you can order a small package. If you're pumping an H site, you can kind of order a bigger package. If that's the case, it would be properties RH, etc., but the rest of the mechanics are pretty much the same on my end, too.

Bradley: It's a great question, Scott. In reading the rest of your question, that's exactly the way that I do it. Just to recap from a brand new site is while I'm building the site, I order the network. Just make sure that there's one post in the RSS feed. It can even be the “Hello World” post. It doesn't matter. There just has to be a post present when you order the network or else the RSS feed will throw an error when you try to connect it to IFTTT or when the builders try to connect it and will slow the build process down. My point is, have at least one post in the feed, and it can be the “Hello World” post. That's fine. Then build out the site while the network's being built. When you get the network back to you, then publish. I always do a minimum of three posts, and then I'll order the drive stack at the same time that I get the network back.

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Then once the drive stack gets returned, and also, by the way, at the same time that I order the drive stack, I'll order the citations. Usually, I get the first batch of citations back around the same time that I'll get the drive stack back. Then I'll just go over to SerpSpace and order links for all of those. The first batch of citations, the IFTTT network properties and the drive stacks. That's the way that I do it, and then it's about literally always building more citations if it's for a local business, and continuously publishing content. Keep on it on a good publishing schedule. It's going to vary obviously depending on industry, but it could be one post per week. It could be one post every two weeks. It could be three posts per week. It just depends on your industry and what you think it's going to require.

Then that's what I do is I start publishing posts regularly, and then just start monitoring ranking results, and citations are constantly being built as well, but I'm using a rank tracker all the time, so I'll go in and check on the rank tracking and see where stuff is. I should see movement from publishing posts at that point. If I don't, after a few weeks, and remember. You've got to be careful especially with a new site. You don't want to go too fast, and I noticed you said something about what velocity. As far as building additional links directly to the site, you want to be careful with that. That's why I prefer using the syndication networks and the drive stacks and citations because I build all my links to those instead of directly to the site.

The links that are built directly to the site come from my blog syndication when I'm publishing blog posts and syndicating those out. Everything else, all the external link building is being done to tier one or beyond if that makes sense. The velocity to my actual site is relatively low. The velocity is determined by my frequency of publishing. Does that make sense? It's a great question, though, Scott. Again, that's why Hernan is diligently working on this road map or blueprint or whatever you want to call it. That should be available shortly, and we'll make sure that everybody's aware of how they can get it.

Using Semantic Mastery Syndication Network and Link Building Strategies On A Shopify Store

Jay's up. He says, “Hey, guys. Can I use the syndication network strategies and all of the other link building strategies of Semantic Mastery on a Shopify store?” As far as I know, Jay, you can. I've never done anything with Shopify, so I'm not 100% sure how that works and everything, but I can't imagine why it wouldn't work. Somebody else want to comment on that? Have any of you guys done anything with Shopify? I don't think any of us have really.

Adam: Yeah, it's been a little while though, and while you can't do the sub domain, you should be able to install Word Press in a folder, I thought. I would look into that more either a sub domain or a folder. There's definitely a way to do this. I know stores that did do that. They would use that for their blog for a Shopify store.

Bradley: If you have a custom domain for your Shopify store, then you can absolutely add a blog to a sub domain. All you need to do is map the domain over to Shopify via a DNS service. You can do it in C Panel, but I prefer using something like Cloud Flare or Amazon Route S3. Then you can set the sub domain to point to whatever hosting account you want. You just set an A-record for a sub domain and point to the IP of your host account. That's how you would set up a Word Press blog on a sub domain if you're using a custom domain for a Shopify store.

Adam: Yeah, and just to clear up that last one. You bet you. I'm sorry, I can't see who's asking this, but if they've got an Adam feed, hell yes you can use that to trigger the network.

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Bradley: Yeah, I don't know how the formatting works for publishing posts on a Shopify store. If you have a WYSIWYG editor that you can basically create normal type blog posts with, then yeah. You should be able to use if. If it's an Adam RSS feed, that shouldn't create any problems triggering the applets to work in IFTTT. Yeah, there are two things you can do. One, if you're using a custom domain, you have to map the domain over to the Shopify store anyway. If Shopify hosts your store, and you're using custom domain, you have to be able to map it over there anyway. That's going to be required, so in that case, you could use a third party DNS service and create a sub domain anyway. Just point that to whatever hosting account you want. I like said, you just set an A record with the IP address as the record.

It's very simple to do. However, if you don't and for whatever reason, if your blog function within Shopify doesn't give you the functionality you want, then you could aways create just another website that's used specifically for the blog to promote your Shopify store. That's not the most beneficial way to do it, but it's an alternative that will at least provide some results. It won't be as good, like I said, as being able to have a blog on the same domain. There's no doubt, but if that's all you can do, that's all you can do. It's better than nothing.

Adam: There's a ton of tutorials out there for any of these solutions that we talked about. If you want to use Word Press, just Google how to install Word Press blog on Shopify. If you want to just use theirs and syndicate from that link you put out, then you can do that, too.

Shopify/Amazon Stores

Bradley: Okay, Toby's up. Virginia Surgeons. He says, “In the followup on Jay's question, are any of you geniuses doing any Shopify, Amazon selling or just SEO contracting rank and rent. Thanks, Toby.” I've never done any Shopify, but I'm in the process of starting an Amazon store right now. I've been working on it in my limited free time in the evenings for the last week and a half. I'm actually going to be announcing an Amazon store case study for the Master Mind on Thursday next week. I'm going to be basically announcing that.

I'm getting started on that now. My daughter and I are actually building an Amazon store together, and that's kind of a little side project I'm doing with her. It's funny, but she wants to sell unicorns and fake mustaches, and things like that. She's 11. I say, “Anything I can do to get her involved with my business in any way, shape or form, I'm happy to do it.” I'm going to make the case study part of the Master Mind, so that's something that I'm actually looking forward to doing, because I've never done any e-com stuff before at all. We do more than just rank and rent, Toby. You're thinking about local SEO stuff. We've been doing Amazon case studies, excuse me, not Amazon. Affiliate case studies, and we've done plenty of launched at case studies and everything else.

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The majority of what I've done throughout my career has been local or lead gen or local consulting. That kind of stuff, but I've expanded over the last year a lot. That's a lot less of my business now than it used to be. We try to teach a lot of other stuff outside of just local stuff, guys, and anybody that's in our more advanced groups would know that. Come join us, Toby. That's what I'm trying to say.

Outsourcing Content For A Client Site

Edward is a new Master Mind member. He just joined yesterday. It's awesome, Edward. Thanks and welcome. He says, “I am outsourcing websites. The guy I am using is amazing. The issue I have is having content for him on all pages of a site. How can he get all of it done without spending hours doing each page myself and getting it from the client is impossible. How to outsource this?” Good question, Edward. The best thing that you can possibly do for your business is start hiring writers, interviewing and hiring writers. I would recommend going to Upwork to start.

In fact, Edward, since you are a member of Semantic Mastery, we have a discount for outsource Kingpin available to you. I'm not sure exactly how that works at the moment because we've changed some things recently, but you have at least a discount if nothing else, so we'll make sure you get access to that depending on what it is that we've got to do to get it to you. You should go through that because you can set up an outsource hiring funnel that you can put a couple of writers through. Now you're going to have to pay each writer that you give to put through the process, and give them a small writing task. What I do is I've got writers now because I've screened them and found some really good ones over the last several years that I use now.

What I was trying to say was the best thing that you can do is to hire a writer directly. Not going to a content farm and buying shitty spun articles that are just trash content. That's not what I'm talking about. I'm talking about developing a relationship with a writer that you can contact at any time on an as needed basis, and send work to. That is one of the best things that you can have on your team is a contractor available for writing or multiple contractors. That's what I recommend. Most of the SEO work that I do for my clients on my lead gen sites, guys, is I have curators on staff that curate and publish posts. All the heavy lifting has been done for most of my projects, so it's just a matter of maintaining rankings, which basically is just content marketing.

Because of all the IFTTT work and all the external link building and eveything else that has been done already, it's just a matter of maintaining rankings and that just requires content marketing, so the majority of my SEO business now is really just managing a team of curators. I also have writers. There's a difference between a writer and a curator, but I have several writers that I use for various projects that are outstanding as well. One in the UK. One in Africa, and one here in America in the US. I've got three different writers that I use all the time. All three of them I've been able to hire from Upwork or other outsourcing type sites. I ended up pulling them from those escrow sites and hiring them direct. They work direct for me now on an as needed basis. I just pay them on a per article basis or a press release or per article or per word depending on what the project is.

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I highly recommend that's what you do is start going through, first of all, the outsource Kingpin. I know you've got so much on your plate, Edward, right now, so I recommend going through the Outsource Kingpin product because it will help you to streamline, trying to screen potential writers. It takes a little bit of work to set up, but trust me. It's going to save you so much time compared to what you would spend if you had to screen every single one of the candidates manually. That's what I recommend is you go out and you start looking for your own, and hiring and screening, and then hiring your own writers for your own projects because having somebody that you can contact via Skype or whatever at any time and just submit projects to and have them do it well, it's going to be critical to growing your business. Do you guys have any comments for that?

Hernan: I totally agree with you, Bradley. The fact that there are some services out there, but the reality that the best way to go is to get a writer that you can treat directly with because if you go to a content farm, you will end up screwing up your website getting the index out. That's not worth the trouble, number one. Number two, if you go to a … How would I put it? There are services out there that are really good, but they will charge on top of each article because they have overhead. They have editors. They have a bunch of things, so if you want like a send and forget, and you're willing to pay premium, that's the way to go. Again, I think that a good content writer for whatever you need; press releases, curation, even big time money sites, and big time projects, I think that having a content and paying them well, treating them as well as you would with any other contractor, I think that's golden.

Once you find one, you need to keep them happy because the content writers that really deliver, and they are on time, and they do not disappear as with any other contractor, basically they are really valuable, number one. Outsource Kingpin will help you achieve exactly that. You will be mind blown with the quality of contractor that you can find using that process.

Bradley: Yeah, and how quickly. As Chris says, here is the second part of his comment to you, Edward. You can train the curators. Here's the thing, for pages on a site, guys, I don't recommend curating. It's okay to curate content within a page. There's no doubt, but general for websites for pages, I have original content written. For posts, I always curate because it's so much more efficient. I don't do any of the curating myself now. I've got a team that does it, but curating is so much more efficient for the blog posts, and not only is it efficient, but it responds well. Google responds well to that type of content. For writers, I would recommend hiring writers. For curators, you can hire just virtual assistants that have no writing experience whatsoever. Obviously, they have to … Let me just explain what I mean.

I've got curators in the Philippines that curate on a lot of my lead gen sites, or when I used to do a lot PBN work, which I don't anymore, but when I used to do a lot of that, they would curate on the PBN sites for back links basically, for link building. They'll do a lot of the curated posts for my lead gen sites, and then all of my curators for money sites, for client sites, I end up having native English speaking curators, which again, I've got my three writers that have been trained in curating. What did I do to train them to curate? I put them through Content Kingpin. I'm not kidding.

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My three writers that I just talked about: I've got one in the US, one in the UK, and one in Africa. Those three writers are amazing, but I put them through Content Kingpin to show, it was called Curation Mastery at the time. In fact, it wasn't even a product. I created the product to teach my writers how to curate, and then I created the product out of that training if that makes sense. They do the actual curated posts on the money sites as well. There's a huge difference in how much money you can charge between, for example, having original content written and then having curated content. You can make a hell of a lot more money curating content and paying the curators only a portion of what you charge the client.

For example, if you charge a client, say $35 or $40 per post that you syndicate to their blog or that you publish to their blog, you can pay a curator anywhere $15 or $20 per post. That's on the high end, but as Hernan just mentioned, I always pay my good writers, my good curators top dollar because I want them working for me, and in fact, one of our writers here in the US, her name is Elaine, I've been working with her for over three years now. We give her work all the time. We just sent her another job today for another writing job for a press release. It's crazy, but I've kept some of these writers and curators now for years because they're just really good.

For curating posts, you can charge a client $35 or $40 bucks, and I'm just pulling this number out of the air. I've got a lot of clients like this, but say $35 or $40, and you pay the curator $15 or $20. You make a nice spread, and you don't have to do jack except manage them, which is very easy to do once they get into a routine, and put them through the Content Kingpin course. We have no problem with you sending your virtual assistants that you've hired through the course. We've got no problem with that.

Anyway, that's a whole other stream of revenue in itself, Edward, is content marketing services, and that does not require results based. You can use that in your pitch for the services that it's going to produce results. It's going to help SEO blah, blah, blah, but you can sell just content marketing services alone without even mentioning SEO, and it's an activity based service instead of a results based service. In other words, you get paid just before the publishing of posts whether it produces results or not. If it's part of an SEO package, obviously you're going to want those to produce results, and they usually will if you know what you're doing. Follow our training. You'll be fine. Great question.

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Googlebot Crawl Rate

Dean says, “Does reducing Google Bots crawl rate affect anything negatively. The reason I'm asking is a project I've been working on in the last four months made a jump in serps in January, and the site before that date had 7,000 pages a day crawled, and 600 megabytes of data downloaded. G-Analytics crawl data. Mid January, the crawl pages data downloaded and hosting costs spiked massively to 6,000 pages per day crawled and 3.6 gigabytes of data downloaded, and that's been constant at that new rate since mid January. Traffic's up and hosting costs have hiked massively.”

If that's all bot traffic I wouldn't, Dean. I would limit that. I've never tested reducing bot crawl rate for SEO, like if it's had effect, but I've had reduced crawl rate before because it was slamming the servers. I did that specifically for that reason. Honestly, I never really tested that specifically for SEO purposes. Marco, that's probably up your ally. You got any comment on that?

Marco: No, it's nothing that I've ever tested. I couldn't answer it properly.

Bradley: Okay, Dean, the worst thing that can happen is if you adjust your crawl rate or reduce the crawl rate, and then it affects rankings. You can always bump it back up, but again, if you've got Google hammering your site with that many bots, yeah, it can put a hell of a load on a server. In fact, if you're on a shared server, a lot of the times, you'll end up getting suspended for that. They'll suspend you're posting account for that kind of stuff. I've had it happen many times. A lot of times, it's been just from like PBN sites that for some reason just got a super amount of bots come crawl it for some reason, and it ended up causing … On PBN hosting, that type of stuff is often times really overloaded IPs, so you're sharing with hundreds of other sites. Yeah, if you're paying for the actual bandwidth usage, then I would recommend that you reduce the crawl rate.

Marco: Let me give him a recommendation if he is going to do this. Because if this is definitely G-Analytics crawl data, if he's being crawled by Google rather than other bots. Determine the source of the bots, because a lot of them, you need to block. That's just .htaccess.

Bradley: Spam bots.

Marco: Right, but if he can determine that those are good sources, and you're going to reduce the crawl rate, then I would start small and see if there's anything significant changes, and continue until you see a change in ranking, a negative change. You may not see one. If you do, then you boost it back up because there's no reason. If you're getting good rankings, even if you have a spike in what you're paying for hosting, this is a good thing. Ranking is what you want because that's what brings you traffic. Except that if it's not affective your bottom line. Your bottom line should reflect your rankings increase and your traffic and the money that the website is making. If none of those are happening, then yeah, you have to reduce that so that you reduce costs. Be careful with whatever it is that you decide to do.

Websites With No Meta Titles/Descriptions

Bradley: That's right. Make a small change, and give it a few days. Watch everything and then if nothing negative happened, Dean, go back and reduce the rate a little bit more. Do it just like he said. Do it incrementally. Okay, Michael says, “Does not adding a meta description to a webpage better rank your page? The reason I'm asking is I see a plethora of sites on the first page of Google with no meta description, and it appears that Google displays the appropriate information from the page as it relates to the query. I've tested this a few times, and I have seen the meta description data change. I just want to know if this is something Semantic Mastery has noticed, and if this tactic is affective.”

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Okay, Michael, the official response would be that the meta description shouldn't affect rankings at all. I've played with it though, and what can happen is if the meta description is over optimized, and there's four things that the bot first looks at when it comes to crawl a page, and that's going to be the SEO title, number one. Number two is the URL. Number three is the page title, and number four is the meta description. The page title meaning the H1 tag. Those four things: If you over optimize across those four things, and the meta description being number four, then yes, it can negatively affect rankings. I've seen that. I've tested that, and I've proven that multiple times if you're over optimized across those four. Typically, if you know what you're doing, you're not going to be over optimized across those four in which case the meta description should have no affect on rankings. That's official word from Google.

However, let me explain. I don't go in and optimize meta descriptions until pages start to rank. What I do is I let the SEO plugin display whatever meta description it wants or whatever meta description Google pulls from the page. In other words, I do set a meta description when I set up the pages on site or post or whatever. I don't set that. I just allow whatever Google data to pull from the page that it wants related to the query that the searcher puts in. However, once that page starts to rank, and again, I'm using rank trackers. Once I know that the page has started to rank on first page, and I'm starting to see traffic coming in either through analytics or if I'm looking at search console, whatever, and I'm seeing data where I'm seeing clicks coming through, that's when I'll go in and I'll start optimizing meta descriptions, and I don't optimize for SEO. I optimize for click through rate. Does that make sense?

Guys, your meta description is short. It should be considered a call to action like ad copy. It should be like ad copy. It should be optimized to compel a visitor, a searcher, a Google user, to click your ad, or excuse me, to click your link over the other links that are above it or below it or both because that's basically ad copy. It should be a call to action. It should be very compelling. Whenever I got to optimize meta descriptions, I'm optimizing for conversions or CTA, or excuse me. Click through rate, CTR, not for SEO. Because if you follow the rules, at least what I follow as far as the four things that the bot looks at first when it comes to crawl a page, again, SEO title, URL, page title or H1, and meta description, then you're only going to want to be optimized in any one of those locations preferably the SEO title for your exact match keyword anyway.

The other three areas you can have co-occurring or LSI-type T words in there, but you don't want to stuff because that would be over optimization. Treat your meta description as ad copy, like a small billboard. Use it to write a compelling call to action.

Marco: That's exactly what I tell my coaching students. I'm giving a lot of stuff away that I teach my coaching students. I don't know why because they pay me a lot of money for it. That's an ad. It's like taking an ad out in the newspaper. What do you want that newspaper to say? What is that add that makes it so compelling over any other because you have to remember that everyone is trying to say the same thing. You have to make yours stand out. It's almost like in Ad words you have a lot less space, so you really have to work on that. In the website and in the meta description, you have a lot more space to try to get that person to click over to your website, and it's one of the most important things that you can do is write that really well so the person will focus on it, see it, and want to click and get that trigger finger affect.

Bradley: That's why I don't do that until after the page starts to rank, and I start seeing some, if nothing else, rank. I don't have to start seeing traffic because typically once I see it rank on first page, then I know that it's time to go optimize the description so that I can get the click through rate up. Does that make sense? So the people will choose my link over other links on the same result page. The reason why is because copywriting is not my strong suit. I'm okay at it, but it takes me forever to do any sort of copywriting. Even writing a stupid AdWords ad sometimes takes me 15 minutes, which is like two short lines of text. It's very, very painful for me write a compelling call to action like that. It's just tough for me.

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That's why I always wait until the page ranks to go do it. Because otherwise, if I was trying to optimize the meta descriptions of every page on a site, it would take hours, so I typically will just wait until it start to rank, and then I'll go in and that's my compelling reason for going in and optimizing at that point.

Hernan: Sorry, Bradley. If I can add something, it's that don't worry about it because the shorter the ad, the tougher it is to write compelling ad in I don't know. I think there are like 300 characters or something like that in AdWords. It's crazy. That's number one. Number two, that's why it really pays to ask some entrepreneurs who know about copywriting. I think that it's one of the best skills that we could learn, and one of the things that has been helping me a lot was going through Gary Halbert materials. I've been sharing this with Adam a lot lately. Gary Halbert material, and if you can't writing the ads that you see that they are compelling to you, copying them, and having kind of a side file, and if you see a really good description … You're surfing. You're using Google as a user, then you see, “Okay, why do I click on this specific result and not the other one?”

Take a screenshot and make a side file, and then you will start seeing patterns that will allow you to write better descriptions to your website that entices the click. I think that's valuable, and anyone of us should have some sort of side file or someplace where you can go back and rewrite things so that they are enticing for people to click. I totally agree with Marco. When you are doing AdWords, when you are paying per click, you cannot miss this. You really need to hone in your copywriting skills, but we as SEOs, we take copywriting as a secondary skill and we should be really honing them down.

Bradley: That's interesting because I do a ton of Adword stuff now, and that's something that I've learned to actually use AdWords to help you write your meta descriptions for your pages that your ranking because you can test keywords and ad copy in AdWords adds very easily. As soon as your ad gets approved, which is usually within a couple of hours from the time you submit it to AdWords, it will start sending traffic. As soon as it's approved, it will start sending traffic. If you can get your click through rate up on your AdWords ads, and the only way you do that is through split testing. You constant split test. You always, never stop split testing ads, so you can change the headline or description one or description two or any one of those three, but the point is you always run two ads against each other. Then whatever the better performing ad is after a certain amount of time or a certain amount of clicks, you determine what that threshold is.

Let's say that you allow 50 clicks, and then between those two. Then you determine the winner, and AdWords will tell you which the winner is. Then you pause the underperforming ad, and then write a new add to compete with the ad that was performing better. You do another 50 clicks. You constantly are trying to improve that click through rate. What you'll find is if you're doing both SEO and AdWords for projects, then you can use AdWords to help identify or help to tell you how to write the meta description because you're seeing all the data. You know which meta description or in this case an ad description is producing the highest click through rate. That's the most compelling text or the most compelling copy. You can now add that same copy or a variation of it, something very similar to it, to the meta description of the page that you're also trying to rank for the same keywords. If that make sense.

AdWords will give you the ability to test your meta descriptions and identify or constantly improve your meta descriptions and it's a hell of a lot faster than trying to change a meta description on a page, wait for Google to update the index results because that won't be instantaneous, and then trying to monitor SEO traffic through that and determine if your previous meta description was more compelling than the new one, if that makes sense. It's just as lot faster to test using AdWords is all I'm saying.

Moving Personal YouTube Profile To Brand Account

All right. Moving on. Greg says, “Have you guys used feature much to move a non branded YouTube channel to a branded channel in order to use the ad remove manager feature. Any repercussions on a channel that's got about 13,000 subscribers?” Okay, Greg. I've never done it to move a profile account to a brand account. I've moved one brand account to another, so essentially I've reassigned a brand channel to another Google plus brand page, but I've never done it to a profile to a brand account, so I don't know. What I would suggest doing: I don't think it would affect the 13,000 subscribers, but I don't know that for sure, and I would not recommend testing it with that channel.

What I would do is set up a dummy channel, or excuse me, under one of your personas or just set up a persona. You're talking about using a profile channel instead of a brand channel. Set up a profile, just a dummy profile, create a YouTube channel for that. Then post in the Master Mind, and we'll get a few of us to subscribe to the channel, and then reassign it to a brand page and see if it loses your subscribers. If it does anything to the subscriber count when you go to transfer ownership to the brand page, then you know not to do that. If everything works out okay, then I'd say, go ahead. I don't see why it would be a problem, but I've never actually moved a profile account to a brand account. I've done brand to brand, but never profile to brand. It's just not something that's ever come up for me. Do you guys have any experience on that?

RSS Masher To Merge Feeds

Okay apparently not. Moving on. Let's see. Adam said that we're having a sale for networks and link building, three days only, so go get ‘EM guys. Ken says, “Since Back Link Commando is no longer working, can we use RSS Masher to merge all the feeds, and then how would we be able to scrap all the URLs like we did with Back Link Commando.” Ken, go watch last month's Syndication Academy Update webinar. It's in the member's area. Go check it out. The month of February is the … I believe it was update webinar number nine for February 2017. Go watch that. That has been solved. It's not as automated. It is automated. It takes a little bit of work to set up, but I liked the Back Link Commando process that we had. Unfortunately, that doesn't work anymore. They stopped supporting that plugin, so the work around, which by the way, Rico Suave, he's the one that gave me the idea, and provided that, so I'm going to give him credit.

Embedding iFrame To A WordPress Blog 

All I did was expand on it, and provided training for exactly how to set it up, and that's in the last Syndication Academy Update webinar. “How can I embed an i Frame on a Word Press blog? I've tried in text mode, and Word Press still changes it.” Marco, have you got a comment for that?

Marco: Let me think. Text mode.

Hernan: Can I?

Marco: Go ahead.

Hernan: A [crosstalk 00:47:11] yeah, in text mode, the html code should do it. [inaudible 00:47:18] my experience is that you need to save it while you are in text RHTML mode. Because if you roll back to the [inaudible 00:47:29] maybe it gets trigger out. Depending on if you want to do it on a widget, you can do it HTML directly. If you want to do it on a post, then you go to the text mode, and then you save the post or you publish the post while it is in text mode. Makes sense?

Marco: Let me just add this. YouTube embed code will be changed by Word Press. They will add their own, but I don't see why it would change any other type of i Frame. It's just HTML and you're allowed to go into your WYSIWYG editor as HTML. It could be switching back and forth between HTML and the text. That's when it might get stripped.

Bradley: All right. Here's a plug in that I use whenever I come across shitty Word Press problems that are due to the editor, the text editor or the WYSIWYG editor or whatever. It happens often in Word Press, guys. It is what it is, but use this plugin. A Word Press plugin called RAW HTML. Once you install and activate that plugin, then all you do is wrap whatever text that you don't want Word Press formatting to strip. You wrap them in these tags, these short codes, RAW and then close RAW. That's it. Once you do that, Word Press won't touch anything between those tags or the short codes. Try that and see if that works for you, Ken.

Next, let's see. [crosstalk 00:49:05]

Adam: Real quick. He just posted. Ken was saying he was talking about WordPress.com

Bradley: Oh, hum. I have no idea. I don't know what you can do on that because I know that on self-hosted blogs you can install plugins like RAW HTML, but I know at wordpress.com, you probably can't, so I'm not sure.

Marco: Try going in it to the widget section, and adding it in the text box.

Bradley: Yeah. That's interesting. I don't know what the deal is with that on wordpress.com, Ken. Sorry. I haven't played with that. Okay, so Edward's up. Yeah, Master Mind is next week Edward. It's every other week. Next Thursday is the next scheduled Master Mind.

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Adam: You'll get an email notification.

Bradley: Edward says, “Please explain Hernan's product again. I really have to bring a difficult real estate client to Rank. His competitors have 20,000 links. Help. Not sure where to go for drive stack links. What can I do for him now?” Well, I'll tell you what, Edward. We can give this a lot more attention in Master Mind, so since you're in Master Mind now, if you want to post this question in there, we can start a thread where we can get not only us, but our other members in there to chime in. You'll probably get a hell of a lot more out of it than we could right here now anyway. We can explain a little bit more about what the road map or blueprint that Hernan is working on. That should be available within the next week or two.

In the meantime, just start a thread in Master Mind, and we'll get on it. Okay? Watch out for these fembots. That's awesome. Austin Powers. That's one of my favorite movies. WordPress.com. Thanks, cool. It looks like everybody's wrapped up. That's great. You guys got any other questions, you'd better post them quick because we're going to wrap it up. We've got Syndication Academy Update webinar number ten today. Yes, we have it today. We're going to have that in about five minutes. It will be a short webinar, but I've got some properties I want to share with you guys and a couple of updates, so be there or be square. There is, if you're trying to find out where it's at, go to the Facebook group. Click on the events tab, and you'll see the upcoming event.

Adam: I've got a question for you, Bradley, because you embedded files and folders and everything on a free Word Press blog for SEO Virginia.

Bradley: Yeah, we can go look at it. All I did was just grab the i Frames and put them in there.

Adam: I don't understand why he's [crosstalk 00:51:38]. It could just be the template that he's using, right?

Bradley: Might be. Here we go. Number two. Look at this, guys. This is what I love about this.

Adam: I showed that yesterday.

Bradley: Yeah, so wordpress.com site, and it has zero content except for this right here. This is the only content in this post. Everything else is just embeds, and it's ranked number two for SEO Virginia, and it has been for months. It's awesome. Yeah, all I did was just go into the text editor and just grab the embeds codes for each one of these files, and installed it. It was done on May 16, 2015, so it's been almost two years.

Adam: Ken, I don't know what probably you're running into, but maybe you should change templates, and try that. Just a really simple template. Nothing with all this fancy garbage. Just something really, really simple. [crosstalk 00:52:39]

Bradley: Okay guys. I think that's it. Thanks everybody for being …

Adam: I think Bradley is switching. Yeah, you're back.

Bradley: Thanks everyone for being able to see you in Syndication Academy webinar in just a few minutes.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 122

By April

Click on the video above to watch Episode 122 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 

 

Announcement

Bradley: … Core ones.

Marco: Right.

Adam: All right, we are live. I'm sure we were live earlier like always. Anyways welcome everybody. Today is the 8th of March 2017. This is Hump Day Hangouts number 122 and we got almost everybody here. I guess it appears random so I'm gonna quit guessing where everybody's at and I'm just gonna say their names, so Hernan how's it going?

Hernan: Hey Adam. Hey Adam, I see you there. Hey Bradley over there. I'm pretty excited to be here.

Adam: What's up with the tank top? It's pretty warm down there?

Hernan: It's hot, yeah. It's warm still. It's warm-

Bradley: Look at Adam [crosstalk 00:00:36].

Marco: Adam's bundled up.

Adam: Help.

Hernan: The two hemispheres, there you go.

Adam: Gotcha, I know. We're only separated by nearly, I don't know, like 10,000 miles or something.

Hernan: Yeah maybe.

Adam: Gotcha, all right well Marco speaking of weather man, how's it going?

Marco: It's nice man. It can't get any better. It's like 80, 85 during the day and it gets really cold at night. About 70.

Adam: That's tough. All right, moving right along. Bradley how you doing?

Bradley: Good, happy to be here.

Adam: Outstanding. Well I'll just launch right into it everybody. I think by now you probably know if you were interested in video powerhouse the launch is now over, so we'll have a sign up for you if you want to find out some more information about how you could get involved in that later on but if you were looking for launch bonuses and stuff that is gone. Just wanted to make that clear to everybody. We do have a very cool webinar coming up, so Marco do you want to tell the viewers what they can checkout next week.

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Marco: Birds eye view, how much can I say without giving an arm? All right, I'm going to be talking about this during the webinar so it's okay. It's public. It's okay to talk about it now. What really bugs me about our space, internet marketing, SEO, just the whole deal is how people are mislead and the problem with human psychology is that if we're told often enough that something works, we tend to believe that it does even though it doesn't and so we keep trying to make it work because we're told that it's supposed to work. Now that's down right, it's either misleading, dishonest. I mean you name it. There's other people who don't know what the hell they're doing and they're selling in our space, right? And then there's other people who actually know the things that work and the things that will actually help people but they don't give everything. They call it informative but incomplete. I mean get the fuck out … Am I allowed to say that on Hump Day? Get the freak out of here man.

Bradley: Hump Day we want to try to keep it a little bit cleaner.

Marco: How can you do that man? You can expect more during the webinar trust me 'cause I'm angry. I'm upset, so what I'm going to do this coming Monday I'm gonna tell it like it is. I'm gonna say what's working and I'm gonna say why and I'm not going to show what I'm doing but I will get into what I've done to show that it is working. Look, let me tell you because I had a talk with my guy. You know how Mike Pierce and I go way back to when he was doing the social explosion plugin for Network Empire and I was a beta tester for that, so we're talking three, four years back. I can't remember how long it was.

Bradley: At least four years now.

Marco: Right. I was talking to him and you know he said that from conversation that we had we actually changed the way that SEO is being done. Now I don't see myself that way. I don't see myself as influencing the whole SEO community and the way that search engine optimization is done. I will go into what he said and the discoveries and the things that we know, right, because he's one of those guys who tells it like it is. I mean he doesn't just give you garbage. He'll give you actionable shit just like we do.

On Monday, even though I will go back to a previous webinar that I did last year on Iframes, it's not just going to be, I'm not just going to regurgitate the same information. Of course I have to do the foundation, right? I have to do the foundation but the rest of it I think is going to be on point and people who miss it, I'm sorry. I'm sorry and I feel sorry for you 'cause I'm in one of those moods where I'm bound to say anything.

Adam: Awesome, all right well the link is in the page [crosstalk 00:05:07]. Oh go ahead.

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Bradley: I was gonna say quick question though. Are we, it's free to attend the webinar but only on Monday correct? If you're not there on Monday then we're gonna make it available but it's gonna be behind a payment gateway after the initial webinar. Am I right on that guys?

Adam: Yeah we had a few people, not a few, we've had several people who kept saying literally people were like, “You guys should charge for this,” and we're like, “Okay, well we'll do that.” So there it is. That's the way it's gonna be. We want to keep providing this and Marco, he's the one giving the information and he said, “I want to do this free up front, provide the chance for people to see this stuff.” So that's the way we're gonna do it but after that yeah we're charging.

Marco: Remember that most of the stuff that I give away for free, people are charging literally thousands of dollars for. You know this and they're not giving everybody everything that they're supposed to be giving them. I'm going to give it for free. Come get five, $10,000 worth of information for free. I'm not gonna pitch, although I will say what it is that I use to get the results that I get. Does that make sense? I'm not gonna pitch. I'm not just continue saying oh this rocks, and this and this and this and just mention my product over and over and over. I'm not going to do it at the end. I mean people know us well enough to know where they should go for stuff that works. That's just my two cents.

Adam: All right real quick I'm gonna hop back on. I've got Adam's quick book report moment. Now this is embarrassing. I noticed that this was in the background, so I just picked this up. This is kind of sad for somebody who's selling the click funnels. I've actually never read this book, so I'm gonna read that book this week and then another one that I'm reading and I'll definitely tell you guys about but the Blue Ocean Strategy. This is more on the business side of things but maybe I'll do a quick review of that, like a two or three minute video but so far it's pretty cool. It's about just kind of redefining the boundaries in terms of your business, which you know you can do for clients or whether you're doing SEO instead of just being another person in that shark filled water it's kind of defining your own game so anyways, good stuff.

Bradley: Awesome, thanks Adam. Okay so I guess we can get into questions now.

Adam: Let's do it.

Bradley: … You guys can hear me again.

Adam: We can hear you. [crosstalk 00:07:43]

Hernan: Yeah we can see your screen.

Bradley: I know there's an odd delay when you screen share on this new [inaudible 00:07:51] app. Okay so Mark O'Connell's up first. Hey Mark. He's been attending our hangouts for god knows how long, long time so thanks for showing up again Mark. He asked the first part, Marco it's directed at you and your back talking about using Varidesk or a stand up desk type thing, which could help. I'm not going to read that to you because you can read that but thanks for that Mark, that's a good suggestion. I know a lot of people are doing that stuff now, the stand up desk. Converting their desk to stand up desk using Varidesk or other sort of products like that. I've rad a lot of stuff about I guess sitting down now is what they consider is bad for your health like smoking was 20 years ago or something, I don't know.

Adam: I've heard the same thing. That or just if you can't do the standing desk, just get up and move. Don't sit there for an hour or two at a time.

Bradley: Yeah every hour get up and move around for five or 10 minutes.

Hernan: I can't sit around for an hour anyway. I have to stand up. I have to sit down. I have to lie down. I'm beyond Varidesk, I need surgery. I have to go have surgery. I'm beyond that. Once I heal and go through the whole process then yeah that would be an option so thanks Mark.

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Duplicate Content Issues For Mobile And Desktop Website Source Codes

Bradley: All right so the question is, “My question relates to mobile specific design.” Oh this will be a tough one for me because I am not up to speed on mobile stuff at the moment. “I've been using Beaver Builder Page Builder, which is an incredible web design tool and Beaver Builder allows you to create different layouts that will only be shown on mobile if the site doesn't look quite right on a mobile. So you can copy a certain part of a website and change it slightly for mobile users, which results in a better experience for all devices as you can modify the design or text or whatever you want for any advice but in the source code it shows both layouts. If the content is the same, will this be classed as duplicate content?”

That's a good question. I guess it depends on if they have some sort of mark up to explain that in the code. That would be something that maybe, for example, a canonical would work with a mobile version of a site which is basically an exact duplicate of the full version of the site but just in a mobile friendly format. Then that could be considered duplicate content as well but a lot of times it depends. The way that I've set them up in the past has always been on a like an m dot subdomain. In other words, whatever the domain is I'd put a m dot subdomain on it. So it would be m.domain.com and then I would install the mobile version of the site but all I would do is set a canonical in the header, the HTML header of the site, the mobile version of the site to point to the corresponding pages on the full version of the site.

You also have to think that, and again I don't know this for sure, but if you have the mobile site on a subdomain it's considered a different domain. So I don't know that that would cause a problem anyways. Now I'm not sure that that's the case here Mark because you don't state whether it's on a separate subdomain or if it's just a redirect script that the text when a mobile browser is viewing the site and then redirects them to the mobile version of the site then that may be the case but I would imagine there should be some sort of markup that would eliminate that as being a potential issue. What are your thoughts Marco?

Marco: If it's on m.website.com, then the canonical should go from mobile to desktop right now as Google fully moves over to mobile, it should go the other way. It should go from desktop to the mobile. That's the way that you're supposed to be canonicalizing right now. I would just do it through the mobile all together because they're moving to it if they haven't done it all already. Now-

Bradley: You mean canonicalize the desktop to the mobile?

Marco: Yeah.

Bradley: Oh wow.

Marco: Absolutely, that's the way it's being recommended right now and that's the way that I'm recommending it to all of the people that I talk to.

Bradley: Wow.

Marco: Well it's mobile first.

Bradley: Yeah I know and I get that. Old habits die hard.

Marco: I know, yeah.

Bradley: That's quite a shift.

Marco: If you have a responsive website, and we're not talking about a subdomain, a canonical will take care of everything, right?

Bradley: Yeah, well he says right here at the last part of the question it states, “In the source code what is for desktop and tablet and what is only for mobile so it's very much like dynamic web design but both are there even though the mobile version of the specific piece of content is served just to the mobile users only both are in the source code. Do you think this could cause issues? Sorry for the long comment.” No Mark, I don't think it does. Again I don't know because I'm not that versed on mobile stuff yet. It's not something I spend a lot of time studying at the moment but if it's got separate mark up, then I'm assuming that's gonna resolve any issues but what I would do is reach out to Beaver Builder support and ask them specifically that question because I'm sure that that's been brought to their attention and if it hasn't thus far, you can be the one to bring it to their attention and let them address it for you and resolve any potential errors or problems before they arise. Okay?

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Marco: Isn't Beaver Builder a plugin for WordPress anyways? He's doing WordPress.

Bradley: I don't know but I'm afraid to do a Google search on Beaver Builder on a public webinar.

Marco: I'm pretty sure. I mean I'm almost 100% sure that Beaver Builder is a WordPress plugin and so the template that you're using should be taking care of the canonicalization anyway, so I don't think that there's any problems either way unless they've omitted that, which talk to them about canonicals.

Bradley: If we had more time, anybody remember the movie The Naked Gun?

Marco: Yep.

Email Solution For A Small Business With 3 Employees

Bradley: He's like, “Nice beaver.” “Thanks, I just had it stuffed last week.” She pulls down a stuffed beaver. All right anyways, sorry guys. Scott Rogers is up. He says … There it is, there's the Giphy. Ill be damned. “What is your recommendations for a small business email solution for three employees? Use their website hosting company? Use Gmail and customize it so it doesn't look like a Gmail account or other?” I always do Gmail Scott. I always just use the SMTP settings through Gmail. Let me rephrase that. I use the web mail account with my hosting account but I set up SMPT through Gmail in an alias. That way I can send and receive emails directly from my Gmail. Does that make sense?

Let me just give you an example. Take a look at this guys. I got a ton of aliases. See that? That's what I'm saying. I always do everything right through Gmail. The reason why is because Gmail is like industry standard number one. It's just easy to use, we're all familiar with it and in my opinion it's the best way to set it up.

Marco: The only problem with that is if the receiver, the person who receives the email, is using Outlook and Outlook will expose the original account. It'll say, if your Gmail is Bradley Benner and you're sending a semantic message email, it'll be [email protected] on behalf of-

Bradley: Right.

Marco: Outlook, I'm pretty sure, I think Outlook is the only one that'll do that, that will expose what's behind the alias.

Bradley: Okay. Well the more complicated route that I don't like to do but you can use Google Apps and set up a business email account through Google that way.

Adam: Yeah Google Suite, which is pretty easy to set up and then you get your own storage associated with it, which is kind of nice. I use that for some stuff.

Bradley: Yeah you can do that. Again, I just stick with regular Gmail but that's another way that you can do it.

Adam: One cool thing about that I will say is that you can have several inboxes open and Google knows that you can do that. I have two or three Gmail tabs open in the same browser and it knows the difference between them so it's kinda nice.

Bradley: Cool. So he said-

Marco: The only-

Bradley: I'm sorry go ahead.

Marco: The only problem with that is that if you use Google Suite you won't be able to sign into Hump Day now.

Bradley: Yeah.

Marco: You won't be able to watch anything semantic messaging. You'll have to do it through a regular Gmail account.

Bradley: Yeah, good point. However we may be eliminating that as an issue over the next couple months but we'll talk about that at a later date. All right so he says how do you do number two? Scott go to YouTube and search SMTP settings for Gmail or Gmail setup alias. Just go to YouTube and search for it. I'm sure you'll find plenty of tutorials that will help you set that up. It's very, very simple to do. And C-Panel, if you're using your web hosting you just click on configure email client and it will give you all the details that you need to add into the Gmail when you set up the SMTP settings. It'll give that information to you, so just go to your web mail section in c-panel and then go to the web mail address and click on configure email client and it'll basically expand like a drop down and then it'll give you all of your host. It's usually host.domain.com or whatever your host is or mail.domain.com and then it'll give you your port number and TTL or SSL or something like that, whatever. It's really simple to do and you can figure it out. Just go to YouTube and find a tutorial.

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Grid Display Issues With Browser Bookmarks

Okay, “My browser bookmark's out of control. I've seen some screens on webbies that appear to have home page grid of bookmark. I'm trying to find that somewhere. Any ideas?” No, I use Xmarks as my bookmark keeper because it syncs across all of my devices and all my laptops and Chromebooks and all that stuff and tablets and everything and it's also integrated because it's made by the same company as Last Pass but I don't have a bookmark page. I just use Xmarks. That's this little icon right here. I prefer using Xmarks. Anybody else have any bookmark thing that they use?

Adam: Yeah I would just say for this once it gets out of control it's not like having more and more layers is gonna do it. Eventually you need to go through and maybe you create an archive section where if you haven't used it or you don't even know what it is you just throw it in there so you still have it in case you need it but it takes a little bit of upkeep. You can't just have 100,000 bookmarks that are easily accessible.

Bradley: By the way, if you're using Xmarks or some sort of bookmark sync device or app, excuse me, one thing you have to do is go to your Chrome settings and make sure you disable the sharing of bookmarks between Chrome browsers. It's in the settings because otherwise what happens is if you make a change on one device but not on another, then it'll try to sync with whatever … There will be a mismatch and it'll throw an error code. I made a mistake, I bought a new Chromebook in December last year just a couple months ago and I bought a new Chromebook and I forgot to change that setting once I got online and I told it to sync with Xmarks from that Chromebook and it screwed all of my bookmarks up. We're talking seven years of accrued bookmarks and it's been a nightmare. I'm still struggling with that now and that was back in December. I just recommend if you're gonna use Xmarks that you make sure that you disable in Chrome the sharing of bookmarks or syncing of settings. That's what it is and there's a specific checkbox for that, okay?

Favorite Way To Protect Anonymity Via Proxies

All right Jane is up. She says, “What is your favorite way to protect anonymity,” I can't pronounce that word, “Via proxies? We use hero.net as a guide. Always checking for 100% before working on posting for clients in multiple locations but some on the Google search at the bottom of our search query shows our subnet even when using a Firefox add-on called Location Guard.” The only thing that I would be, what I look for mainly is web rtc. First of all I'll use Foxy Proxy, which we have training aside of syndication academy and that kind of stuff. But anyways, I add the IP the proxy to Foxy Proxy and then I'll make sure that if I'm using a proxy that's not in the same time zone as my local computer, my PC, then I'll make sure that I switch the time on my PC to match the time zones up, okay, because otherwise there will be a basically it won't be synced. The IP time or proxy time will be different than what your local computer time will show if that makes sense and that will show that you could be using a proxy.

The other thing is Web RTC. Make sure that's disabled and if you're saying that you're hitting 100% in hero.net than I'm sure you already know about Web RTC but if you don't just go to Google and search, or you can go to ipleak.net. Ipleak.net, right, and scroll down to the bottom of the page and right here where it says what is Web RTC leaks and it basically tells you exactly what to do right here. It's very, very simple to do and also if you're using Chrome there's apparently an extension called Web RTC network limiter. I have not tested that because I do most of my dirty SEO work in Firefox, not in Chrome, but just so you know I'm pretty sure that you're aware of that already but for those of you that aren't but other than that I don't even really try to hit 200% but I would recommend, Jana, if you're doing a lot of this kind of stuff if you don't already have Browsio you should. You should get it because then you can assign IP's or proxies to specific profiles and then you always log in using the same IP to those, like you always login to those profiles using the corresponding or associated IP, right? The designated IP.

Here's the thing: with Browsio, guys, I'm telling you it's the way to go. Going forward if we come out with a syndication academy V3, we're gonna be basically integrating Browsio with it because guys you should be building digital footprints now. You should be building digital footprints if that makes sense. We talk about that doing what we do with interlinking all of our accounts and getting a presence on as many properties as possible and not trying to hide that, especially what I mean is like the branded foot prints guys. You want that but even for persona based stuff guys, it's only natural for people to browse the web that the vast majority, 98% of people out there, don't even know what cookies and cash are, so they never clean any of that stuff.

You want to start accruing cookies and basically allowing the networks to start developing a profile for your personas or your brands so that it makes that association and it makes it more genuine and more real. So again in Syndication Academy v3 if we develop that and come out with it, we're gonna be encouraging using something like Browseo very heavily because it's awesome. You can start building out or accruing a digital footprint, which is going to make your profile so much stronger and so much more relevant and valid if that makes sense because it's like an entity validation, right? It's another way for Google to validate that it's not a spam account is when it has accrued cookies and a digital profile.

Keep that in mind Jana. Again it sounds like you're doing client work and everything else, then I highly recommend that you invest in Browsio. It would totally be worth it and that way you can assign specific proxies to each client that you have and always login using that same IP and start building digital footprints for those clients. Okay, it's gonna make a world of difference going forward, all right?

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Correct Channel URL To Submit When Setting Up A Branded IFTTT Network

Jeff [inaudible 00:24:04] says, “I'm in on Video Powerhouse. I have one major goal of ranking this video and I'm already planning my silo. Great training, thanks. The channel for this business is older. When I'm not logged into YouTube I get this URL as the channel URL,” okay. “If I'm logged into the user which controls the channel and I click on the creative [inaudible 00:24:21] I get the following,” okay. “Which is the correct channel URL for me to submit if I set up a branded network? I may not be able to attend today so tag me and I'll see your reply.” Jeff, you can use either because they both result to the same location. Does that make sense?

I'm pretty sure, I'd have to double check this, but I'm pretty sure that the vanity URL, in this case this one, let's go take a look at it. You could do something like, I know Marco likes to use where go's but I like to use this one. To each their own but if we take a look at them I'm pretty sure it just resolves … Okay, so I thought the vanity URL resolved to the ugly URL but it looks like it might be the other way around so let's try that one 'cause if we're looking at this you can see that it goes, it's a 200 test okay and it goes directly to that URL. I know it's small on your end guys but you can check this on your own. Let me just check one more but they both resolve to the same place, so it doesn't make any difference. Yeah, it looks like both of those URLs, they're not even set up as redirects but they both land at the same location. It shouldn't make any difference and just to double check this let's just take a look at this. We're gonna expose your channel here.

Marco: If I could just make a comment.

Bradley: Sure.

Marco: One is a user and one is a channel. Now if you look for the channel Bobble Factory there is no channel Bobble Factory with the-

Bradley: You mean with user-

Marco: Right. Not user but channel. Look at the first one. The first one says channel.

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Bradley: Right.

Marco: And then it has that long string.

Bradley: Right, that's this one.

Marco: The user resolves fine because he's the user of the channel. If you checked the channel URL with the long string that's the channel but there is no vanity channel called Bobble Factory.

Bradley: Yeah but what I'm saying is if you remove this user right here to where it's just youtube.com/bobblefactory-

Marco: Right.

Bradley: Then it resolves to the same location, see?

Marco: Right. That's to the user, not the channel.

Bradley: But I mean okay it says user in the URL but it's still the channel URL, it's just the vanity URL.

Marco: Right.

Bradley: Does that make sense? Maybe I'm not understanding the disconnect here because they both land at the same place. If I'm not logged in, if I'm in a clean browser and I visit both of those URLs, I'm gonna get to the same location. It's not gonna make any difference, right?

Marco: I mean- [crosstalk 00:27:01]

Bradley: Correct me if I'm wrong, I'm asking.

Marco: Try the long string …

Bradley: That's this one.

Marco: … With the user. Change channel to user and see if that redirects.

Bradley: But why would we do that? He wasn't asking about that. I'm just curious, I'm not understanding.

Marco: I know, but I'm just checking to see where everything's going because I don't know why that's looking like that. He should have a channel that's called that, whatever it is that it's called.

Bradley: But that's what this URL is, this one. See let me just explain guys because this might be … Like, look if I change this out, if you go into YouTube and you look at your custom URL, if we change this to I think just a ‘C' that's the display URL that they give you, right? Let me check it and see. Yeah, no it's saying this one's not existing so apparently not but what I'm saying is it says user Bobble Factory, you could even just remove that and just have it say YouTube.com/bobblefactory and if I hit enter-

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Marco: Then it resolves back to the user, right.

Bradley: It resolves to the same location, which is the same as this long string here.

Marco: Right.

Bradley: It doesn't matter either way as far as SEO or branding or interlinking in my opinion. It makes no difference. I like to use the branded URL or the vanity URL because it just gets that brand term in there again if that makes sense. I prefer using this one if that makes sense but honestly I don't think it makes any difference as far as SEO because they both resolve to the same location.

Siloing YouTube Channel For Real Estate Campaigns

Anyways, we're gonna move on. Next one is Quit This House. Okay, “I am a real estate agent that sells in different towns and three counties. In YouTube should I create a playlist of the top six keywords then silo six videos under main keyword.” Let's see, sells in different towns in three counties, okay. “Should I create a playlist of the top six keywords and then silo six videos under main key word and then the same videos and create a playlist for each city and county that I work in?” I'm not really following this question. I mean usually with a playlist silo, guys, you're gonna want your broadest term at the top. You're gonna name your playlist your broadest term and then if you're gonna put supporting videos in there, essentially supporting keywords, right, generally they're gonna be longer tail, you're gonna use whatever the top level keyword is as the first video and then you're gonna put all the other videos subordinate to that and you're gonna interlink between them and you can do it in the video descriptions. You can also use YouTube comments. You should be using both by the way.

You should be linking to the playlist URL, the share URL, and you should also, depending on what type of silo method, and this is all covered in YouTube Silo Academy, depending on if you're trying to rank one specific keyword or if you're trying to rank all of them in together, there's different types of siloing methods but trust me, you're gonna want to use the video description and the comments for both okay and I'm doing a lot of YouTube case study work right now and so I'm doing a lot of heavy stuff in there guys. MasterClass, which by the way we have that in about 30 minutes, we're gonna be going over some of that today and we're also doing a lot of YouTube stuff right now, okay?

As far as your question, yeah put your six keywords under the main keyword in that playlist and then you can use the same videos or create a playlist for each city and county. Yeah you can do that, that's not a problem. Guys you can have a video in more than one playlist, that's fine. What you want to do is just make sure your silo's are logical. I mean that's it, you just want to make sure that they're logical. They can be silos based upon geographic location, like that's the common denominator is the location, or they could be industry or they could be both really. It just depends. You just gotta make sure that it's logical. It's really that simple guys. When it comes to siloing stuff, it's just does it make sense for this hierarchy? The way that you have those keywords stacked, does it make sense? If it doesn't make sense, if it seems out of place somewhere, then don't do it basically.

Any comments on that guys?

Hernan: I like that last statement really. If it seems out of place, don't do it. I totally agree with that because your optimizing for the user first, you know, so I really like that last statement that you said.

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Using The Same Google Account To Rank A Video Using Google Properties or Drive Stacks

Bradley: All right, Paul's up. He says, “Say I have a video I'm trying to rank on first page using Google Properties, Drive stacking as you call it. Should the other Drive files with links pointing to this video be created in the same Google account where the video is uploaded to or should these Drive stacks be created in a non-associated Gmail account? In my experience Paul it doesn't make any difference. Marco, what's your take?

Marco: Yeah I think we're getting into RYS territory here. I don't know how much I'd be willing to give away as far as Drive stacking. If he's in RYS Academy I'd be more than happy to guide him more in whatever it is that he's trying to do but same Google account, it does make a difference by the way.

Bradley: Okay.

Marco: It does because I mean your Drive account is associated. Everything in there gets all of that love, right, the spider web silo as we call it and then it goes out from there to wherever it's directed [crosstalk 00:32:32].

Bradley: So you're saying you should create it with the same account or have it in a different account?

Marco: Yeah I would say that it needs to be in the, a drive, that's why we call it a Drive stack. It's a self-contained Drive. I don't know if you consider it, I don't know what you consider it. It's just a place where you store those files and they're interlinked and we add all of our secret sauce to it so that everything is relevant and we're pushing relevancy everywhere.

Bradley: Okay.

Marco: I don't see how having it on another account … I mean you could push the relevancy but it wouldn't be as relevant as if you had it in the same account.

Bradley: Well there you have it, that's a good answer then Paul. I've done both to let you guys know and I've seen results using both methods. A lot of the times, for example, if I've got existing videos out there that were on another account and I get a Drive stack built under a persona account to push relevancy to that video then it's not gonna be in the same account and it still provides results. Maybe not as good a results according to what Marco's saying but I've still been able to produce results that way. If you can get better results, having the video in the same account then absolutely do that but again I've tested both methods and I've been able to achieve results both ways.

Jeanie is up, this is a good question. I can show this. Guys, am I allowed to give away my Yelp listing strategies right now on Hump Day Hangouts? We can talk about that can we or is that Master Class Mastermind stuff only?

Adam: Leave this one up to you.

Bradley: If it's up to me I'm gonna give it away 'cause it's just Yelp.

Adam: All right, let's do it.

Bradley: All right. You guys want to see a Yelp listing strategy, let me do this. All right we're gonna pull up a Yelp listing here, so let me just pull up, I don't know, think of something. Let's just say HVAC contractor Culpepper which is where I live. I've got it set on Bing as my default, which I teach you guys to do so apparently I'm drinking my own Kool-Aid here. Let me try this again. Son of a bitch, sorry guys. HVAC Culpepper, VA. All right let's see if we can find a Yelp listing here. Right here, well that's fine. This is a Yelp index page but that will work. Let's go click on one of these guys that has some photos, like this guy right here. We'll click on this one. All right guys so yeah you can get away with basically just a whole bunch of links to Yelp listings. Well first of all, make sure the Yelp listing is completed in it's entirety. Complete everything you can on the Yelp page, right, so when you're setting up the listing complete as much as you possibly can. I mean everything that you can fill in, do it. Put as many photos in as it allows you to. Make sure that your photos are geo tagged, that you have the meta data, EXIF data, all of that stuff has been added. When I say EXIF data guys I mean coordinates, that kind of stuff.

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Mark everything up first. Get various keywords in there so that you're not, don't hammer every single picture with the same keywords or the same keyword and also remember when you're optimizing or adding meta data of the files themselves, you want every individual file to have multiple variations of the keywords too. You don't want to hit the same keyword like in all the different locations. What I mean by that is if you're on Windows, if it's a JPEG file or JPG, either one, you can right-click on it and click on Properties and then click Details and from Details you can add a bunch of meta data. You can do it that way or you can use something like, and I was just playing with this yesterday, there's an online tool called the Exifer. It's so you can add Exif data. So if i say ‘Exif tools', something like that it's called the Exifer.net or something like that. Let me see if I can find it.

Right here, this is it. The Exifer.net. It's a very strange name but anyways this right here you can use to add coordinates and stuff like that. There's also a download. This is all done online, that's why I like this one but I've been using and I've got it up here in my browser called Geosetter. I've been using that for seven years now and that's this right here. You guys see this? And this is how you can add basically meta data and everything to the actual files. You can add geo coordinates and everything else. Make sure that all of that is done first. Then when you go to once you completed the Yelp listing, let me show you a few things. Number one you got the main Yelp listing URL. You guys see that, that's pretty standard right? Well let's show you something else, and this is one of our Mastermind members brought this to my attention, David Ross, and it was awesome because I had never even thought to do this and he brought this to our attention.

If you go look at the page source guys from your Yelp listing, scroll down a little bit and you're gonna see this right here. You guys, this is freaking gold. Those are all canonicals guys. They're basically the Yelp in different languages, in different versions. Everyone of these URL's guys are canonicalized or basically to this main listing here. Look at all these additional target URL's right here you have to build links too. You guys see that? That's freaking gold right there because everyone of these could be different link targets, okay? That's the second method. The first method is number one, complete the profile and that includes as many photos as you can with all of your photos optimized with meta data, geo tags, everything, right?

Number two, hit the source code of the listing, copy all of your canonical URL's or alternate URL's, foreign language, whatever you want to call it. Get all of those. Put those in a spreadsheet too, right, that you can use as link building targets. Lastly, you want to go through each one of the images now that you've got all the images, click on each image guys, copy the URL right out of that. Each one of these images has a separate URL. Watch the address bar, when I click to the next image it changes. Well there's only two images on here, maybe three. There is is, there's another one. Each one of these URLs guys is another target URL, does that make sense?

I didn't give it all away but I gave a lot of it away, so is that acceptable? Are you guys okay with that?

Adam: Good to go.

Bradley: Hopefully that made sense. [crosstalk 00:39:13] What'd you say?

Hernan: I guess that's fine.

Bradley: Yeah, okay cool. All right hopefully you guys got something out of that because you can do a lot with Yelp listings. They rank like crazy. I've got a lot of lead gen stuff throughout there that is like the organic part, I rank the Yelp listings very easily even if the websites themselves don't rank as well in organic as I would like, I end up getting Yelp listings to rank really well. Okay so Tara's up. She says, “I have a client who's site was spammed by competitor with over 22,000 links using his main anchor text. He already had about 50,000 links. Normally I would correct the anchor ratio but with 22,000 links I think that would look bad. Would a disavow be a better option here or is there some other trick that I'm not thinking about?” That's a good question Tara.

Look, all I ever do with that stuff is disavow it and I've had to do that a few times now. I've got one client in particular that there is a relentless spammer out there. It's an ex-employee, he thinks it's an ex-employee, who constantly just adds negative links like spam links and really nasty stuff too like porn links with really bad anchor texts, stuff like that. So about once every six months I do an audit on his back link profile and scrape any of the new URLs that pop up and just add them to the disavow file and resubmit and that's what I do honestly because there's so much and I'm open to hear the opinions of my partners as well but literally I know some people say don't use the disavow. I've never had it ever cause any problems for me. I've been able to recover penguin penalties using disavow and I've also been able to prevent negative SEO from causing problems using disavow but I know that some people say not to use it but again I've never experienced anything negative from it so that's just what I do because it saves time.

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What do you guys think?

Marco: I've never used a disavow tool. I never plan to use it, so but that's just my take on it. I know people who have had to test, I know people who have not. It is what it is, it's Google.

Bradley: Yep.

Marco: Yeah.

Hernan: I've done it. I've done disavow tools with good results but Tara in any case disavow tools will help you until some point but I think that you will need to go out there and find some really good quality back links to offset the damage of it. What I would do is to go out, maybe get a couple of editorial links. If you can get like a guest post because it's a client or a press release to offset that doing it strictly URL and/or branded anchor texts so you can get a press release out there, you can get a couple of editorial back links like really powerful back links. That will definitely off set the 50,000 back links that they are building to you in addition to the disavow, you know?

Bradley: Yeah. Yeah one trick with the disavow file that I found was whenever you submit the disavow file you want to also submit it to several indexing services. So all the links that are in the disavow file you want to submit to indexing services because that's how Google kno-, like for example if you submit a disavow file and you don't send them through indexers as well then Google is gonna take it's sweet old time for it to naturally go re crawl those links, especially if they're spammy links. A lot of those are like spambots or honey pots or those sites where like blog comments for example where there's dozens and dozens of paginated comments. Those links are very, the bots don't crawl those type of links very often because it recognizes that it's basically a spam point.

It's rare that Google will come crawl those types of links a lot of the time. You have to get the Google bot to come crawl those links again and it will cross reference the disavow file and if there's a match between URL's, it will discredit or disassociate that URL from your profile. It doesn't take it away from your profile. The links will still show in your back link profile but Google just won't count that link, either negative or good. It'll be neutral, it won't have any effect. According to Google it's just been disregarded all together although again it doesn't eliminate the URL, it just disregards it.

That's why if you take the URL's from the disavow file and submit them to several indexers or if you have an index service that is indexing really, really well like a really high success rate on indexing, then just sent it to that one. My point is you want to get the Google bots to come crawl those URL's because that's when it'll recognize that there's a file been submitted and it will make that match and then it will discredit or just disregard that URL all together if that makes sense because that's the trick with disavow files guys 'cause otherwise you can submit a file and it can be months before you see any results but if you send it through a link indexing service you can generally see results fairly quickly, okay?

Ranking Yelp Listings In Google SERP

Okay cool. Let's keep moving. Roboform, yeah that's another one. Oh wow there's not a whole lot of additional questions, good 'cause we're almost out of time anyways. Don Franklin says, “I know Mastermind members get a discount on RYS but I think Mastermind members should have RYS included as there is so much overlap and it's a piece of the puzzle needed for Mastermind members. Just my two cents.” Well we appreciate that Don but it's not gonna happen. Let's see Paul says, “I can see how we use this Yelp strategy to land new clients that are not ranking on first page.” Yeah Paul, it's very, very powerful. That's something that, you guys you can create a whole separate service just out of optimizing Yelp pages, did you know that? I mean literally, you could contact and I've done this in the past. You could contact people, like you can go start scraping Yelp listings and by you I mean a VA. You can hire a virtual assistant to go out and scrape whatever your preferred industry is. Remember I always recommend that you niche down. Get in one vertical and stay there because you can scale in one vertical so much faster than you can trying to serve multiple verticals or multiple industries.

Select an industry, hire a virtual assistant to go out and start scraping Yelp listings for multiple cities. Like cities surrounding you or anywhere in the world really. It doesn't make any difference but start scraping the listings in the cities that you designate and look for people that have non-verified or non-claimed Yelp listings. Look for companies because you can then actually reach out, and again this is all work that the VA can do. The VA can email, you give them the email, text, give them an email program that they can run through. Use something like point of mail or Yesware or some sort of email tracking client or an app that will notify of you opens and clicks and things like that and send out emails to those non-verified Yelp listings and give them a soft pitch and say, “Look we can optimize your Yelp listing and we can help it to rank on Google, get you more phone calls.”

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Not only Google, guys, but there's a ton of traffic in Yelp period. You can use all of that in your sales pitch and again if you're having a VA do it it's basically hands off and it's a numbers game. You just gotta constantly continually send out emails to those customers or excuse me those businesses that have non-verified Yelp listings and you'll get some. Some will bite and when they do it's easy money because you can charge 500 bucks let's say to optimize a Yelp listing and that includes optimizing the images, completing the profile, confirming the listing, all of that and then you can charge them on a monthly recurring basis to rank it for them and to keep it optimized.

That's something else you could do. You could also manage comments and things like that. My point is you can turn it into, first of all it could be a one-off, just optimizing the listing but then you can turn it into recurring revenue and it's also a foot in the door strategy for additional marketing services, okay? It's a really, really good strategy and by the way inside Yelp now when you're logged in, I'm not logged into Yelp now, but you can actually send messages to people inside of Yelp. I prefer sending emails out first and then if they don't respond then going back and sending a question via the Yelp contact form because not always but sometimes they'll get notified of it and that'll go for people that have verified their listings, so it's a confirmed listing, but it's not optimized.

If somebody has confirmed their listing but they don't have any images, there's no description, they don't have any reviews or maybe they have negative reviews. That's a whole other strategy, is going out and contacting people with negative reviews and saying that you can help to optimize their listing and help to set them up. That's reputation management stuff. That's something else you can do in Yelp because Yelp is a huge, huge community with a ton of traffic, okay? It's a pretty good service that you can create a whole other stream of revenue just from that.

Okay cool, it looks like we're done. Awesome thanks for the extra indexing tip. Never thought of that and that's exactly what I have in mind Bradley-, okay. All right guys since we don't have any other questions you want to wrap it up?

Adam: I think so.

Hernan: Sounds good.

Marco: Sounds good.

Adam: Don't forget everybody we got the webinar next Monday so I will pop the link in real quick again and get signed up for it. Like we said try to make it live if you can. Obviously a valuable webinar. Tons of content, some good stuff so get signed up and we'll see you guys there.

Bradley: Awesome, thanks everybody for being here. Masterclass starts in 10 minutes, so we'll see those of you there. See you.

Adam: Bye guys.

Hernan: Bye everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 121

By April

Click on the video above to watch Episode 121 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 

 

Announcement

Bradley: Okay. We're live. Hey, everybody this is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts for March 1st, 2017. I believe this is episode 121. Wow. We've got Marco and Chris on right now. Adam is having some power issues, plus he's going to be muted when he joins today anyways because of construction going on in his house. You're stuck with me today guys. What's up Marco and Chris? How are you guys doing?

Marco: What's up guys?

Chris: I'm good.

Bradley: Good. Marco, I think you had a few announcements correct?

Marco: Yeah. Well, number on Video Powerhouse is live. After all this work all this time it's up. It's running. Everything is running really smooth. We had a few hiccups here and there which is why we didn't want to let everyone in all at once. We wanted to take care of all of these little issues that usually pop up. If you guys haven't been in there already, if you're on the list, if you didn't get the email or whatever, there were internet issues yesterday that were beyond our control. It's fixed for the most part. Go in there. Check it out. The power of iframes which is all of video embed is an iframe provided by YouTube. Why not take advantage of it? Along those lines I will be doing a webinar on …

I don't have the time yet, but it will be Monday March 13th. It will be open to anyone. It will be a public webinar. It'll be a especially useful for people who are in Video Powerhouse. Maps Powerhouse should be … All of the little techno things that we're tweaking should be done by then. I did a webinar last year and this is like building on that foundation. It's just explaining why it's so powerful, explaining what Google is seeing through iframes. It's just things that other people will not talk about, that other people charge thousands for dollars for also. I'm going to give it to you for free. Come in. As soon as it goes live, check it out. It's always limited. We can have 2,000 people on the webinar.

When it goes, make sure you go in and you register and you get ready for something that's going to be what I feel is some really powerful information that you can put to use right now. Another thing that I wanted to mention is as I mentioned to you guys yesterday, I'll be going in for back surgery in the next couple of months. Sitting around too long. I'm not supposed to do that. I have to go get that taken care of so I'll be away for awhile. I don't know how active I'll be. Even along those lines I don't know how much activity I'm going to be having on the internet coming up. I'm 53 years old dude. It's getting about time to put Marco out to pasture.

Bradley: She ain't what she used to be, huh?

Marco: Oh, dude no, not anymore. The body doesn't do what the mind says do anymore. Mind is still great. The body isn't so good. I'm thinking of putting a group together, a group of people where I'm just going to give them what's inside my head. I'm going to be sharing my knowledge. I don't know how it's going to be done. I'm just putting it out there. I don't know. We'll figure it out. Anyone that wants to learn what's in my head and how I do the shit that I do, how I come up with all of this crap that's inside my head, I am going to be willing to share it. Before I go on, I don't want to go with all of this stuff that I have inside my head because it'll be a waste, right? It's just a way to …

Let's get some people who really know their stuff, who want to know more and who want to just knock the shit out of Google because you know what I say man. I love saying it, but I'll keep it to myself. You know how I feel about that. I think that's what I have.

Bradley: Are we going to try to do that webinar on Monday the 13th I think you said it was?

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Marco: Yes, I don't know the time yet.

Bradley: Okay. We'll have the time and everything set up for next week Wednesday guys and we'll make sure that we post the link during next Hump Day Hangouts for people to sign up. Plus you will probably email it out and shoot it out through social media and all that kind of stuff as well.

Marco: Yeah, absolutely.

Bradley: When Marco says he's willing to give away the farm, that means be there. Clear your schedule. With that said, what other announcements do we have? Anything?

Chris: Something about the course that you can pick up if you pick up Video Powerhouse?

Bradley: Oh, yeah. There's a video prospecting or Vmail prospecting, video email prospecting course. Guys, we've talked about this on Hump Day Hangouts on several different occasions and I had an old course that I had put together years ago like literally I think back in 2012. It's five years ago. That was dated and it was for another company when I was doing branding services with two ladies for realtors. Anyways, I updated it recently for the Video Powerhouse launch and you can purchase that inside of Video Powerhouse right now at a discount. It's been updated like I said just I think two weeks ago. Yeah, two weeks ago is when I recorded it and updated it.

I think after the launch I'm actually going to go back into the course and beef it up a little bit more and even give some real world examples instead of like just being training. I'm going to do some case study essentially type training videos after the launch is over because we'll probably raise the price on that Vmail prospecting course as well. It's a really good course. We've had a lot of good comments on it already. You guys can get the free version that is dated if you go to BradleyBenner.com/Vmail, but again the updated version which has some new things in there that weren't in the original, that you can get through Video Powerhouse currently.

Then again once the launch is over, within the few weeks I'm probably going to go back in and add some additional training to it to show some examples of like what a prospecting video would look like and that kind of stuff. I highly recommend that you check it out because any of you that are doing client work, I know the worst part for me for client work was to initiate the conversation. I hated cold contacting. I absolutely hated cold contacting. I found a way to use video based emails to get through to the business owners in a unique way and that usually would generate or at least initiate a conversation. I would get as much as three or four out of every 10 emails that I would send out. I would get a response back from three or four of the people that I would send it to.

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I typically tend up closing about 60 to 80% of them. I would get between two to three closes out of four. If four people responded, I would get two or three people closed into some sort of job whether it was SEO or social media or an IFTTT network or whatever. I highly recommended that you check it out if you're doing client work. If you hate cold contacting which is what I hated more than anything, then that's a good course for you. Do we have anything else or can we get into questions?

Marco: Let's get to it.

Bradley: Adam is muted, but Adam showed up. Hey, Adam. All right guys. I'm going to take the screen and we've got some good questions already. Give me one moment. You guys tell me when you can hear me again. Hello? Can you guys hear me?

Marco: Yup.

Best Approach For Ranking Videos And Links In A Campaign

Bradley: There is some odd delay with this jam session room whatever when we take the screen. All right. Wayne and all his memes. Thanks, Wayne. We certainly appreciate it. Love laughing at these, but we had a question. I guess for whatever reason the comments were closed on the event page for a couple of days. Jay Mystery was wise enough to post a comment on the photo. He found a way. Where there's a will, there's a way. Here's the question from Jay. He says, “Hi, guys. I have a question about ranking videos and links. I've seen a strategy where you can create say 300 unique videos, optimize them and create a playlist. In the description of each video there is a link to the previous video and unique Google shortened link.” G+ link has 404. I don't know what you're talking about Chris.

Sorry. That should be the link. I'll click on it and see what happens. Works for me. Not sure what you're talking about Chris. Anyways, all right. “Optimize them and create a playlist and in the description of each video there is a link to the previous video and unique Google shortened link all pointing to a Google Doc. In the Doc there is one anchor text link pointing to a website. Five videos are uploaded each day until the end of the campaign. In your opinion, would this be a good strategy to increase the rankings for a website and also could this be used to point the link in the Doc to a video playlist to rank videos?” I'm going to let Marco answer that, but it sounds like a sound strategy. What do you got to say about it Marco?

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Marco: We're using something very similar to this or I've used it. If you can create 300 unique videos, good luck. It's a massive undertaking especially … If you're going to do it, make sure that you do videos that are going to convert, not just spam videos.

Bradley: Yeah.

Marco: Make this worth your while if you're going to put in this much time, thought and energy into something. Because the real benefit is going to come from all the traffic and everything … All of the benefits are from YouTube because you're doing everything in there. The description in each video is a siloing method that we teach in the YouTube Silo Academy, isn't it?

Bradley: Yup.

Marco: I forget which one.

Bradley: That's it.

Marco: It's exactly what we teach. You put a link to the next one in the description and then yeah. Using Drive guys, that's what RYS Academy is all about. That's the foundation. That's where we do all our dirty work. You're going in there in the belly of the beast. You're protecting yourself and then you're feeding off of Google's narcism where Google of course is going to give preference to its videos, to its files and folders and to its users. They say they don't, but that's bullshit. We know they do. Whether it ends up increasing the ranking of the website, I'm not sure. You'll have to test. Maybe the pages where the videos … If you embed the videos in individual pages, if you decide to embed the … I'm not going to go there.

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I'm not going to give away everything. Of course, these become perfect spam points. These become perfect spam points back towards a video channel, video playlist and the videos themselves. This looks really, really good. Anytime you use Drive, it's a sound strategy.

Bradley: I want to agree or cosign what Marco just said about videos that convert guys. The days of just using pure spam videos for traffic generation or for conversions especially are pretty much gone. You can still spam to kind of test things, but they don't convert or the conversion rates are terrible compared to videos that are done correctly. It's because people become conditioned to not react to spam, right? To ignore spam. You got to think about typical internet users. Not us. We're marketers, right? We're so called experts. The typical internet user, they're becoming more sophisticated or more savvy. The kind of stuff that we could do three years ago and still generate good results with is not working so much anymore.

I'm not talking about like SEO tactics. They still may work just as well or better or whatever. I'm talking about what your intended goal is. Whatever your conversion goal is, unless you've got a compelling message now with a decent quality video, then a lot of the times people are going to ignore that shit and go right to the next video. The next link in mind which could be a video, another Google listing, whatever, my point is is a lot of people will immediately ignore spam. Now of course, that's not always the case. It's a lot more common now for that to happen. I take the time now to really make sure that I work on creating videos that are much higher quality.

In fact, we've got a Masterclass webinar following today, the Hump Day Hangouts, to make up for last week since we didn't have Masterclass last week. Adam and I were in Dallas for the Click Funnels event. I'm doing a YouTube case study. That's what I'm going to be showing today and announcing that. I'm creating and it's using the YouTube silo method and SERP Space in Video Powerhouse. It's pretty much the two primary methods I'm going to be using for ranking these videos in this case study. Every single one of the videos in the silos that I'm creating are going to be like high production value videos. In other words, videos that I've actually … They're not spam. It's not like taking one video and just changing the file type.

I'm actually recording different videos for all these different keywords in the silo that I'm building out. Yes, it takes more time, but my point is I would rather do it right the first time and have it not only get the videos ranked, but have them convert so that my work is done unless you're doing it specifically for testing purpose. I'm not even testing this niche because it's a niche that I'm in already for one of my projects that I'm working on. I'm not even testing it. I'm just going out and it's pretty competitive for some of the … I mean it's very competitive for some of the keywords I'm going after, but that's why I'm using the silo method.

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I'm recording all these good videos and it's going to take me several weeks to complete this project because everyone of those videos are going to be genuine videos, like original unique videos. Not just like file type or encoding unique, I'm talking about like a new script for every video. That kind of stuff. It's going to take a lot of time, but it's going to … Provided that I can rank it which I'm quite sure … Rank many of the keywords which I'm quite sure that I can. They should convert well. They should produce a lot of traffic to the project that I'm pursuing right now. My point is guys, take your time. Go through.

If you want to test with spam, that's great. Do it, because then you can identify the low hanging fruit that you can rank for quickly and easily, but then go out and create or have videos created that are going to convert with a more compelling message and also just aren't spammy, right? Then go back and target those keywords that you've already identified through testing. That's my point is that you'll get a lot more … I don't like rework and I don't know who does. I guess the [inaudible 00:16:11] guys do, but I particularly don't like to do stuff just to find out that they're not converting and I have to redo it or that I get my channel terminated because it was spam. Does that make sense? All right. Cool. That was a great question Jay and thanks for helping Marco.

First Page Domination Technique

We're going to move on to the next one. Scott's up. This is his question. “There was a first page domination technique where you point lots of GSA links to a high domain authority social media property like Facebook or FourSquare, et cetera, to rank for a targeted keyword. Does this technique still work? If no, what can I do to achieve this result? Thanks, Scott.” Well, Scott, I mean it depends. Sometimes you can still do that. It's not as easy as it used to be. Two, three years ago yeah, you could do that. I mean it was like clockwork. You could just take a high domain authority.

It varies by the way guys for keywords. What I would suggest that you do is whatever kind of keyword it is that you're trying to rank for is go search in Google for that keyword and related or very, very similar, closely related, what Google would call close variants, and just do a survey of the top two pages. Page one and two of Google results and take a look and see what kind of Web 2 or citation type properties are ranking. You should see a few of them that are common across all the search terms that you're looking at, right? Those are going to be the ones that you're going to have the best or most likely be able to rank using a method like that.

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Now I haven't done any pure spam ranking on anything like that in probably a year or a year and a half, so I'm not 100% sure if that still works. I can assume that it doesn't work as well as it used to, but I guess … Marco, you've been testing with a lot of different link types right now. What are your experience with that right now?

Marco: Let's see. Just last week we hammered something with a million GSA links. Just a couple. It shot it to number one. We're talking about a very competitive term in a very competitive niche in a metropolitan area with … I think it's over a million people in that area. I'm not going to say where because I don't want anyone going out looking and trying to reverse engineering what I'm doing and then taking credit for it. I have a master chemist. I have the mad doctor Gary Kerwin and then I have someone else that's just an awesome spammer. We're all getting together Wednesdays and Saturdays and this is why my back is the way it is because I'm spending just way too much time in the lab trying to just mess with Google, but it works if you set it up the right way.

Bradley: That was my question. That was kind of what I was getting at. Now I know what we're doing with Google properties, but what about other Web 2 properties? Have you tested any of those recently?

Marco: Yes, we are. In fact, we're in many where you get a no follow link by default. Well, we can get do follow links out of them. That's coming guys. I told you. I'm in the lab. Look for it August of this year. The way that I'm going to celebrate the two year anniversary of the original release of RYS Academy is by coming up with something better if that's possible. I went in the lab with that in mind, making something better than RYS which is by far the best ranking course there is right now. You can go in. If you go in and you follow the trending to the letter and you apply it, you will rank period. Anyone who doesn't feel like putting in the time, don't bother giving me your money.

I'll gladly take your money, but then you're going to be angry that you spent all that money and didn't get results and then it turns out that you didn't what you were supposed to do.

Bradley: Yeah, like the Facebook group comments is, “I'm not getting results.” Then we go look at it and well, that's why. You didn't follow the instructions. Scott says, “Where you point lots of GSA links.” Scott, there's your answer. Yes, it works as long as lots equals 1 million or some ungodly amount of links like that. Very cool. Again I do recommend those Scott. Seriously go look at … You just listed Facebook or FourSquare. I understand those are just examples, but take a look at the keywords that you're actually … The niche that you're playing. Look in the neighborhood that you're playing in and take a look at what the properties. You should be able to determine a handful of properties that consistently appear on page one or two for close variant keywords in that particular industry.

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Using A Drive Stack In The Same Drive Account That's Running The Network For A Branded IFTTT Property

Those are going to be your best bets, okay? Martin's up. He says, “Howdy guys. First up, keep up the good work. Loving this stuff.” I'll plus one that. “A few questions if you don't mind. Number one, I have a branded IFTTT network.” Guys, I think we're going to start calling them syndication networks. If you didn't notice, we rebranded everything and there was a reason for that. I'm going to read it to cover our ass. “I have a branded syndication network for a company. Is it okay to use a Drive stack in the same account Drive account that's running the network, but in a separate folder as a legitimate company would have this kept all in one Drive anyways?” Yeah, you could. Martin, you certainly can.

Here's the only reason why I recommend against doing that because if at some point Google decides that what the nasty stuff we do with Drive is … They don't like it anymore, then they could potentially levy a penalty against the company or the account owner, right? I don't know that that's the case, but I always try to reduce my exposure or eliminate my risk all together if possible. That's why I recommend … It doesn't take a lot to set up another Gmail account. You can create the Drive stack under the new Gmail account and then add your client, the business, the company, as a page manager or Drive manager or share the Drive folders with the original Gmail account.

Then that way they can still access those Drive folders and files from their account, but it's owned by a persona account. I recommend doing that because it covers your ass. In other words, if something were to happen down the road and Google says, “Anybody that's spamming Drives or using Drive for SEO purposes or whatever is now going to get smacked or slapped or whatever,” then it wouldn't affect the actual company account. It would affect the persona account because that's the Drive folder owner if that makes sense. That's what I recommend is always try to mitigate your risk as much as possible Martin. You certainly can do it the other way, but just know that there's a risk involved there if potentially Google decides that that's going to be an issue.

Additional Personas With IFTTT Networks That Share Content From A Branded T1

All right? “Number two, can staff members for the business essentially become additional personas for their own IFTTT network that shares the content from the branded tier 1 with other content from RSS mashing? The status contribute as the tier 1 branded network when the interlink process is done.” You can Martin. That's something that you actually can do because … In my opinion it would have to be a clear association between the other tier 1 networks with the company. In other words, it would have to be listed on all of the interlink properties and such. It would have to make a clear connection to the actual company. I certainly would recommend what you mentioned you would already do, adding additional content to those persona networks.

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I say persona networks because they're not actually branded networks, but they could be real people networks. They don't have to be fake persona networks. Yeah, that makes sense. As long as there's a clear connection to the actual business entity from the branded network and if you're what I recommend as absolutely publishing additional content to that, I don't recommend publishing other content to your tier 1 branded network. We advise against that because we want to keep that as like the golden frame, right? We want all of the content on the branded network to becoming specifically and directly from the money site and the money site alone, right? You can use curated content on the money site, but it's still being published from the money site.

On any sort of like person based supplementary networks or supplemental networks, then I would absolutely have additional content because that would be logical and natural. Think about it guys. Most people don't just share content from one source over and over and over again, right? Brands do it, yes, but people don't because people generally have interest in things other than just one company. They'll share content across their social media properties from various companies, various topics for that matter. It's content from other sources. That's what I recommend that you do. You seem like you've got a good handle on things already Martin, but yes, I can say that that's a good strategy. Okay? Just keep those things in mind.

Ranking A Video Optimized For A Single Keyword Branded Term

He says, “Cheers guys. P.S. going to be using your RSS masher affiliate link just to share some love.” I'd plus one it again, but I can't. Thanks Martin. Damon's up. Damon says, “So I have a single keyword branded term for a video used to rank for. A single keyword branded term a video used … Used to rank for. For years it completely dropped off, but the video still ranks for the branded term plus location or the branded plus apartments, et cetera. I added some video SEO mojo and the two plus word terms ranked higher. Added five high authority safe links and those keywords ranked even higher. Still not ranking for the single word term.” Single word terms. I don't think I've ever even tried to do that. That's got to be tough Damon.

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“Just purchased 20 expired high DA Tumblrs and daily I'm adding either embeds or images and anchor texts for the branded phrase. I also bought 22 SERP Space links in the real estate niche. Still not ranking for the main term. For years the main term was ranking and I need to get it to rank again. I am baffled as to what happened. My next steps are update the content, hasn't been updated in years, add a hashtag and the NAP and run a press release with the NAP in it and modify the video date.” I remember Chris I think noticed that old rankings of websites of the embeds were capturing old dates and tanking the rankings. Yeah, what Damon's talking about was doctor … I thought it was Gary. Yeah, I think it was Gary that …

Dr. Gary that actually was talking about that in the Mastermind. He did some testing on that. It wasn't until he and others reembeded the video with a new embed code or change the date that the rankings resumed. Testing everything. So far no bueno. Any recommendations? Hell no. Don't do that. The channel is well aged with plenty of videos too. No, I mean it sounds like everything you got going on Damon is sound.

My first go to thing now is if I've tried every SEO trick up my sleeve and I can't get a video to rank where I want it to, then the next thing that I always do and I know you're aware of this Damon is I set up ads, YouTube ads, and start driving traffic through there especially if it's a local keyword that you're targeting because you can set the geographic radius or targeting, right? Geotargeting. You can get clicks from local IPs and that has a huge effect on local video is getting clicks from local IPs. Here's the thing, if it's local which it sounds like it is, maybe it's not, but if it is local, then usually with YouTube ads you can go really broad with your targeting as far as topical or interest targeting.

I don't even use keyword targeting. I would just use interest based targeting, right? I do that specifically because I want more clicks from local IPs. That's all I'm really caring about. I don't care if the clicks are coming from relevant traffic sources or not at that point. I'm looking for clicks from local IPs. I'll set my interest target … I generally won't even use keyword targeting. I would just set radius targeting and then use interest targeting. You can use something like afinity audience targeting, but that's really, really broad and you'll get a shit ton of clicks very, very quickly so you'd have to set your budget fairly low for that. You can get more specific with interest based targeting.

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It ends up that it's somewhat relevant traffic as well as just locally relevant, geographically relevant which should help.

Marco: I'd like to ask him a question. I'd like to ask when he says that he bought 22 SERP Space links in the real estate niche, does he mean that he went into our Video Powerhouse embed network?

Bradley: He probably bought domains. I'm not sure, but he might have bought domains.

Marco: Because nowhere in here do I see that he's even tried the embed root.

Bradley: Well, he should.

Marco: Yeah. If he does go with … Sorry. While I'm thinking about this, if he does go with the press release which I saw that it's in his plans, try a press release service that will allow you to embed a video. You might have to pay a little bit more. You could use the term that you're looking for in the press release and you can mitigate the branded anchor text with everything else that you're doing to cushion it. I don't know if that make sense. Well, besides RYS Academy of course, I don't see how if it's local and you're not doing the map and the iframe stacking and all that stuff that you can do in RYS Academy, I don't see why not.

Bradley: That's the other thing Damon. Definitely again I said after all SEO tricks were used up. That includes definitely do a Drive stack for the video too because that's very, very powerful as well. Then you've got all those Drive files that you can just hammer and just push all the juice that you want to that one video through the Google files. Cool. Let's see. I think I get you Adam.

SSL Certificates For Websites

Justin's up. “Hey, guys. Justin here. Let's get right into this shit. Justin. SSL certificates. Should I always use one of my site?” I would say now if you're building a new site, yes.

For all sites going forward, I don't recommend going back and swapping or adding SSL certificates to sites that are already existing unless you're collecting sensitive data on the site in which case it's pretty much a requirement or a necessity now. For standard just opt-in or contact forms and that kind of stuff, I don't think it's necessary. I know they've been pushing it and it's becoming more and more. I'll be honest with you. It's a real pain in the ass switching old sites over to SSL. It can cause a whole bunch of problems and I always just end hiring somebody off of Upwork to handle all that shit for me because I don't want to do it. I've tried to do in the past and it's just a nightmare. It's a headache and I don't like dealing with it.

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All sites going forward guys, there is a lot of hosting providers now that will … As kind of like an incentive for you to come sign up will give you free SSL certificates. One of them that I'm using for one of the affiliate projects that I'm doing a lot of work on right now is WPX Hosting which was formerly Traffic Planet Hosting. Terry Kyle. It's his hosting service. It's more expensive than your average hosting service, but the servers are way better. He doesn't overload the IP blocks and you get free SSL certificates and at least there was a promotion. I don't know if it's still available. You get free Mac CND, content delivery network setup. Again I don't know. That was a promotion going on a couple months ago.

I don't know if that's still available, but he does offer free SSL certificates which is awesome and their support over there at WPX Hosting is amazing. Now typically I recommend using Liquid Web, but you have to have a VPS or a dedicated server. Now with Liquid Web they don't have shared hosting anymore. If you can afford it and if you're going to be doing a lot of client work, I recommend getting your own VPS because then you can charge your clients for hosting, right? You can make money off the hosting literally and have everything on a dedicated server or a VPS with your own dedicated IP and that kind of stuff. That I recommend doing if you're going to be doing a lot of it.

If you're looking just for like shared hosting and tried to keep your cost down, I still recommend going with a better host such as WPX Hosting. Again Terry Kyle's hosting solution. It's very, very good. I'm using it for one of my bigger projects that I'm working on right now and I'm really happy with their support and everything. You guys have any comments on that before I move to the second question?

Marco: No, I think that's perfect.

Best Starter Package For GSA/FCS Link Package From Serp Space If You Have Two Full 2-Tier Networks

Bradley: “Number two, If I have two full 2 tier networks, what would be the best starter packaged GSA, FCA or I guess it means FCS link package from SERP Space? I'd like to start with the smallest package, but I'm not sure which network ring or properties I submit to you guys.” I would go with a branded tier 1 network. That's always the standard operating procedure, right? That's what I would do. Once the networks are built and I get some seed content published, what I call seasoning the network, right? Two or three posts out from the money site or videos from the YouTube Channel, then I will go back and send it over to get links built.

If you're doing it all at once, like if you order the network and then … Apparently you've already got them, but if you're ordering a network and the upgrade for the link package, that's fine. What I recommend that you do is have some content ready so that when you get the delivered network, that you can go ahead and publish a few posts right away. That just helps in my opinion. I like to try to get a couple posts on the network before I have a bunch of links built to it, but again it just depends on what the timing is for you. Always start off with your branded network guys for that because that's ground zero in my opinion, right? The tier 2 networks is great if you have the money or the time or the resources to build links to the tier 2 networks.

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Go ahead. I always start with just the tier 1 networks and see what kind of results I can get from that. I don't generally have my tier 2 networks like links built to them unless I need it. I always start with a branded network first, see what kind of results I can achieve. If I need addition power, then that's when I'll go back and have the links built to the second tier as well.

Protecting Yourself From SEO Clients Who Chose Not To Continue To Pay

“Number three, protecting yourself.” Guys, by the way just a reminder, we don't generally like people posting this many questions in one post guys. It's only because it's not fair to other people. We'll go ahead and run through these very quickly. “Protecting yourself from clients who chose not to continue to pay. I've read that this is unethical and some SEOs are against it.

I am not and would like a brief description of how to set it up. Let's say your client's domain is XYZbuilding.com. Is it easy as setting XYZbuilding.info and using a redirect plugin to point to their site? All links will be built to the .info. Do you use Pretty Links WordPress plugin to accomplish this? Which plugin do you prefer for redirects? Does this have any negative SEO consequences?” I don't think it's unethical at all. I really don't. I find there's nothing unethical about it. Because first of all if you're doing client work on their domain to begin with like for example citation building, content marketing to a syndication network, all of those links are going to be built directly to the client's domain.

In my opinion, they're getting all the stuff that they're paying for. What I like to do is set up my own redirect domain for all external links that I build. What I mean is separate and apart from citations, press releases and content marketing distributed via the syndication network. All third party or external links that I would be building I like to build through my own domain because it protects me guys. Here's the thing, again if you don't … If your client decides that they need you anymore because somebody from India called them and said that they can do the same thing for $99 a month, well, first of all, good luck. Second of all, let's say that they drop you for that. You can remove the redirects and now you have a domain that at least has some inherent authority.

It's got some links built to it. Why not? It's your work, right? it's your work. You're still providing them with what they paid for as far as building links direct to their domain through the other methods that I just mentioned. For all external link stuff that you've gone out and put your hard time, your effort into finding the link placements, purchasing them, whatever, getting the links, why not have it go through your domain? That's all. It's very, very simple and I don't think it's unethical at all. What I think is unethical is when a client decides that they don't need you anymore after you've got them ranked. That's what I think is unethical. That said, yeah, you can just use a redirect plugin. It's very, very simple.

You could do a htaccess. You could also setup … If you're comfortable. I don't. Typically I end up contacting the host if I need to do a bunch of stuff in htaccess or I'll contact one of my partners that's better with that stuff like Chris P. I leaned on him a couple weeks ago for some of that stuff as well. You can do it also in cPanel. The easiest way is just set up a WordPress site on your .info domain in this case and just do a one-to-one ratio. For every page on the money site, you make a similar page on your site. In fact, what I've done in the past is clone the client's site. Then install the clone on my domain and then set up a page by page redirect. You can do that with Simple 301 Redirects. That's the plugin name. Simple 301 Redirects.

They have a bulk 301 redirect add-on. It's just an extension or a plugin add-on that you can … It's free. You can add that on in WordPress. By the way when you do Simple 301 Redirects, just search for that in the plugin repository, it will come up right next to it from your WordPress dashboard I mean. It will come up right next to it. You can click on that and then you can use a spreadsheet which makes it super simple. All you have to do is … You can go to the site map of the money site and extract all the URLs from the money site, from the site map I mean, put them in column A and then put in column B all the … Excuse me, put them column B which would be your destination URL.

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Then in column A you would put the slugs from your .info domain. It's very, very simple to do. It's pretty self-explanatory. It sounds like you know enough that you probably don't need anymore explanation than that.

Marco: If I can add something to that.

Bradley: Please.

Marco: He's new, right? I can understand where he's reluctant in negotiations. He's not that skilled. As he goes into this, he's going to have to learn to try to control the YouTube Channel. Try to rank his own videos and add the client's phone number on the YouTube so that the phone rings through to the client, but the video is yours. This way if anything happens, you just swap out the phone number to the competitor, right? Control the channel if you can. Control the phone number because you need to check what's ringing through, what's being said, what's going on especially if you're doing lead gen. It all depends on how you end up negotiating the deal.

This is where you have to become skilled also as a salesman and try to leverage your power and what you can do so that you can maintain as much control as possible. You never want to give up control to the client completely because then you're at the client's mercy.

Bradley: Yeah. Here's the other thing guys, if you happen to use your own channels to rank other people's videos which is fine and I recommend doing that, don't … If somebody contacts you and says that they or whatever. You're out prospecting and a client has a video and they want you to rank it, tell them fine. You're going to rank it on your channel. You download the video and you upload it to your channel. Your networks, your syndication networks, all the link building, everything is going to benefit your channel. If the client boxed it out or you catch any resistance from that, then say, “Fine. I'll absolutely rank your video on your YouTube Channel, but it's going to cost this much more.” Have two pricing structures.

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One which should be your normal pricing structure for requiring the video to be ranked on your channel. That way all the SEO work you do benefits your channel, right? They still get the benefit of the traffic and the rankings. Most clients don't give a shit about that, about whether it's on their channel or not. All they want is the results that it can produce. Sometimes occasionally you will get somebody that will question why you want it on your channel. By the way the answer to that is because I have a channel that I have SEO to the hill that has a lot of inherent authority and I'm able to rank videos very, very quickly.

If I have to try to rank on your channel which has little or no SEO done to it, it's going to be an enormous amount of work relative to what I've already done. It's going to be a huge amount of work. Sure, Mr. Client, Mr. Business Owner, Mrs. Business Owner, whatever, I can still do it your channel, but it's going to cost triple or whatever it is that you decide. Make it to where once you spit that number at them, they freak out and say, “Oh, no. We'll just go with your channel. We'll go with option A.” That's the way you get around it. I've never had a client say or prospect say, “Okay, nevermind. We'll go somewhere else.” Never once has that ever happened to me.

Building Subdomains Or Use Silos To Optimize A Website Locally

It's an absolute requirement to be on my channel or else I'm going to charge them double or triple what I would charge normally. All right? Guys, man, this questions a lot Justin. I'm going to try to run through very, very quickly. I'm going to keep these very short. “Just acquired my first client. Would like to be able to expand his site surrounding in a town, cities. Should I accomplish this by building on subdomains like Masterclass teaches or would this be better to silo a city service post as he is just one brand name?” That's going to be up to you Justin. I prefer the subdomain method. It is more work because you have to set you separate WordPress sites for each. I prefer that method myself. You can do it on one site.

You can use just categories and pages and posts. Basically you can silo the site out and accomplish the same thing. The reason why I like to use subdomains though is because a lot of the times we black hat our dresses. We do stuff that's not inline with the terms of service. If one of my sites were to get penalized, it only will affect the one location, the subdomain that got penalized as opposed to if you do it on the root domain and something happens, then your entire site will be penalized. You end up losing the traffic from all of those various locations. Again just like I mentioned earlier to Martin, I try to mitigate my risk as much as possible. That's why I'm willing to put in the additional work and set up separate subdomains for each location.

Link Building For Lead Gen & Client Sites

Again it's up to you how much risk tolerance do you have. That was the word I was looking for. Tolerance. “Number five, what would you do differently with client sites first lead gen of properties as far as link building? You said that you were very aggressive with lead gen sites, so what would be some of the things you do differently?” Well, with lead gen sites because they're mine, I'm not as worried. I certainly don't want to catch penalties on my lead gen sites. Like I mentioned, I hate rework, but I am certainly more aggressive. I haven't done it in awhile now, but I used to use SAPE links all the time to my own lead gen sites.

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I would run them through a 301 redirect or to a 301 redirect and then to a buffer property like one of the syndication network properties or something like that. That's all I'm saying. I will do more external link building outside of the methods that we teach for safety which is pretty much all the methods we teach are generally for long-term effect and for safety reasons. A lot of the stuff that we don't teach because it's more risky and we don't want anybody coming back and saying, “Well, you told us to do this,” no. That's why we don't talk about that stuff that much other than in Mastermind and we disclaim right off the bat that this is stuff that could get you into trouble, right? With lead gen sites, I'll do a lot of the stuff that could get me into trouble.

I still try to reduce risk as much as possible. I just use additional third party link sources if that makes sense. I'm faster. As far as link velocity, I'll increase link velocity which means I'll build links faster, that kind of stuff. I'm just more aggressive with my lead gen properties because they're mine and because if it goes down, I can build another one very, very quickly, but I don't like rework so I try to prevent that from happening. Yes, the coolest guy in coal pepper. That's funny.

Indexing An Expired Domain

Jonathan says, “I set up an expired domain over a month ago and posted some articles from …” This question, I read through this already earlier. He's having indexing issues.

Jonathan, what I would recommend doing is first of all, you can do a few things like and I mentioned this before, but if you have a Twitter account that is active, tweeting … A genuine real Twitter account or if you know somebody that does, tweeting a link will bring the bots come crawling very, very quickly. That can sometimes help things to get indexed, as well as Google Drive files, right? Put a link a Drive file. Set it to public and a lot of times that will help it to index as well. Keep in mind because you already submitted it to the search console submit URL feature, that's … A lot of the times it just … Let me explain guys. The project I'm working on for the Masterclass case study which kind of like … That's an ongoing project for me now.

Anyways, the domain that I'm using caught a manual spam action penalty over a year ago because I was spamming the hell out of it with ATM lead gadget style … Mass page generators type sites. I caught a manual spam action penalty. Cherry Domain though. When I revived this project a few months ago which became the Masterclass case study that I've been working on for the last few months, I wanted to use that domain because it was an awesome, awesome domain. I went ahead and had a whole new site built. I actually hired a third party company to build the site and everything. It had original content and all that. Then I went back to search console and submitted a reconsideration request and I got it approved.

I got it accepted, but it took like four or five weeks before it indexed which was a pain in the ass. I just did the same things that I just mentioned to you. I submitted via URL, excuse me, the URL submitter search console. I submitted the site maps. I tweeted it. Obviously I was posting content and it has a syndication network around it so that helps a lot as well. I also had a Drive stack created and that usually helps. It took like I said I think it was four or five weeks before the first link indexed at all from the site. It was really, really slow to start indexing. I just checked it yesterday and I think there's 11 or 12 index links now.

If it's a site that just for whatever reason isn't indexing, you can do the things that I said and just be a little bit patient and see what happens. If it still hasn't indexed after doing some of the things that I just mentioned and just being patient and I know you said it's been two and a half weeks, then I'm not sure what you can do there except for replace the domain which kind of sucks I know. Any comments on that Marco? We only got like five minutes left and we got a lot of questions left.

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Marco: No. No. No. No. I totally agree. Let's just push on.

Bradley: All right. Cool. Another meme from Wayne. Van says, “Hey, Bradley. I have two questions I want to ask today. What is the name of the microphone you are using?” This one is the Blue Snowball. Blue Microphones. It's the Snowball. I love them. This is the second one I've had. The only problem is occasionally the connection in the back gets loose and when it does, it will create popping sounds while you're recording audio and it sucks especially if you don't know that it's doing that until after you've recorded a one hour video or have done a webinar and then you listen to the replay and it's popping and it's like, “Oh.” That's the only, only drawback, but I really do like the mics.

Driving Traffic To Your Affiliate Link Using Youtube Ads As Affiliate Link Is Prohibited To Use As Landing Page

“How do you drive traffic to your affiliate link using YouTube ads if an affiliate link is prohibited to use as a landing page?” Set up a bridge page. Set up your own landing page Van on your own domain. Put all the Google AdWords compliance stuff that you need like an about tab, contact information, privacy policy, disclaimer, terms of service. Put all those links on there. Primarily make sure that you have the business name, the contact information right on the landing page. You can do it small at the bottom. You want to set up your own landing page that you drive traffic to. From the landing page, you can send people to an affiliate offer, but you have to be careful about that too. You have to provide value on the landing page.

It can't just be literally like a landing page and a video and affiliate link. You might be able to get away with that. In fact, you can get away with that, but AdWords campaigns will be manually reviewed from time to time. If a reviewer determines that they don't like that, then they'll suspend your site down the road. It's happened to me many, many times now. My sites get suspended all the time in AdWords guys, but it's usually something very, very small. We had a question about this. I don't remember. One of our groups. We had a question about this recently. I always recommend just calling AdWords. Every time I get a site suspended that's the first thing I do. I just call AdWords up, AdWords support and I ask them.

Can you tell me what it is because they'll send you an email, but it's so vague as to what it is that … Most of the time it's so vague that you don't know what to do to fix it. I just call and I have somebody literally talk me through it over the phone and take a look at it. Most of the times it ends up getting sent up to the higher level. Then they end up reinstating the site or they'll send me more information. Sometimes even with screenshots and say, “This needs to be corrected blah blah blah,” and I'll correct it and then I'll resubmit it for reconsideration and I always end up getting them approved again. There's only one site, funny enough, BradleyBenner.com.

That's the only site that I have not been able to get unsuspended from AdWords yet and that's because I was doing like a lot of like just shitty affiliate offers on that which was for testing purposes which I shouldn't have done on my own domain, like my own name domain, but I did. Anyways, yes, set up a bridge page.

Optimizing Images In Instagram & Imgur

Next, Edward says, “Bradley, should I optimize input of properties? All photos that will go into Instagram and Imgur.” Imgur I would say yeah. Instagram I have no idea. I've never done a damn thing on Instagram, Edward, so I really don't know if that makes any difference at all or not.

Essentially for optimizing you mean adding metadata and stuff like that? Typically if I'm going to be uploading image files to anywhere, I optimize the metadata. Any comments on that guys? Yeah, Adam, I saw the warning.

Marco: No, let's move on.

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Bradley: Tom says, “Hey, guys. Since there is no way to add info to the video and reupload it without changing the URL, do you suggest not ever adding a phone number directly in the video?” Tom, I recommend using a virtual phone number. I know you mentioned that that you weren't ready to do that yet, but I recommend that you do because you keep 100% control that way. Okay Adam, I see your message. However, what you could do is you could use an annotation in the video itself. That's what I would do. Honestly, I always just set up my own virtual phone number. It's only a couple bucks a month guys.

If you put in the work to rank a video and it's got a client's phone number on it and Marco said earlier the client decides that they don't want to pay you anymore, you can go in and … You're not able to swap the number if it's actually in the video itself. I'm not talking about the title or the description. You can swap that out. I'm talking about if the video is displayed in … Excuse me. The phone number is displayed in the actual video itself, right? By the way guys if that happens, if you have a phone number in a video and all of a sudden you lose that client or whatever, don't delete the video. Turn it to unlisted.

Because if you've already done a bunch of SEO work to it, you've got juice flowing into the video. If you delete that video, you just literally cut it off just like that. It's gone. All that work that you've done will not benefit your channel at all anymore because that video's no more. It's nonexistent. Don't every delete the video. Just turn it to unlisted. It will fall out of Google's index immediately and you'll still benefit from all the inbound link juice that's flowing through that video that flows back up through your silo if you're using playlist which you should be and to your channel. Anyways, that's it. If you use a virtual phone number, then all you got to do is redirect where the phone number goes. That's what I recommend.

Last part of it is you can use annotations and remembers there's end screens now and all that. You can go in and add an annotation and swap out numbers in the annotation because that's just text that you input. You can also change the end screen, edit the end screen and cards too. You can use cards too. We have to wrap up guys. I got to get ready for Masterclass in less than five minutes. Adam said that somebody was asking … I guess is it Jeff? Something about SERP Space. Guys, if there's problems with SERP Space or anything, just go to SERP Space support. Click on support in there. That's all we can do guys. They're two separate support entities. You have to go through SERP Space support for SERP Space questions or help.

Guys, thanks for being here. Sorry we couldn't get to all the questions. It was a lot. Next week we will … Tell me when you guys can hear me again. Can you guys hear me now? Hello?

Marco: Yup. Yup. Yup. Yup.

Bradley: Okay. All right. Guys, just please do me a favor, next week try not to post five questions in one post because that makes it very, very difficult for us to get to other people's questions. It's okay to post more than one question, but just break them up a little bit please. Thanks for everybody being here. We'll be seeing you in Masterclass in a few minutes if you're part of that. If not, you should be. See you all later. Thanks.

Marco: Bye everyone.

Chris: Bye guys.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 120

By April

Click on the video above to watch Episode 120 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 

 

Announcement

Hernan: Alright, we are live. Hey everybody, this is Bradley Benner with Semantic Mastery. I'm just kidding. This is Hernan Vasques, how are you guys doing? We're taking over the weekly SEO Q&A called Hump Day Hangouts for the 22nd of February today because our beloved Bradley, and the good old Adam, they are out there in Dallas right now for the Funnel Hiking Live. So I'm pretty sure that if they could, they would join. They will probably join later on if they're not too in depth in a conference or whatever to say some comments, but in the mean time we're taking over. So we have a bunch of announcements. We have a bunch of questions today, but before going in, I want to say hello to my two partners, two friends here. Hey Marco, how are you doing?

Marco: Hey man, what's up? If I can just change what you said a little bit. We're not taking over HDHO. We're actually taking over the world.

Hernan: Right. There you have it. More to come, more to come, because we're going to talk a little bit about that in a second. And there's also Chris, how are you doing Chris?

Chris: Doing good here.

Hernan: Alright. Okay guys, so we have a bunch of questions, but before I just wanted to make a couple of quick announcements. If you haven't done yet, and you haven't signed up for the Vita PowerHouse Video Series that we have put together, that I have recorded and we put together with Adam. It's super super interesting. We shared a lot of interesting information over there, so if you haven't done yet go ahead and do so. I'm going to share the link on the events page so that you guys can join and start checking out that series. That video series that I recorded with the help of Adam and it's basically, it's a lot of good information. Some of it, you guys are already familiar with. Some of it maybe you're not, because we go in depth about the importance and the opportunity that we have as marketers using video marketing, which is huge. Semantic Mastery is built on the basis of video marketing pretty much.

Then it go about different businesses that are also using and leveraging that power. And the funny thing about it is that I read something crazy like 20 percent or something, not even that, like 12 percent of small businesses across the USA are using video marketing to promote their services and products. And they're not using YouTube, they're not using Google, so basically that's one of the reasons why we created Video Powerhouse. Which again, we are re-launching really really soon.

It's going to be a super limited launch. Okay, guys, so it's going to be a super limited launch. We are only going to take so much people in and then we're going to close the gates because we don't want to stress or over stress the networks and we have been working hard for the pass 12 to 18 months, I would say, with the guys at SERP Space, so it's going to be killer. Again, there's a huge opportunity for each of us to tap into the market, so I would suggest you go ahead, sign up for that video series, and also pay good attention to your email for the next couple of days. I would say for next week in particular because we're relaunching Video Powerhouse, it's going to be good. We have a lot of websites and it's super super super powerful. So, that's one thing.

The other thing is that if you guys do not know already, ECVSL 3.0 is launching shortly and you know, I've been using ECVSL I would say for the past year or so, and it's super super interesting for the guys out there that need to realize a solution when it comes to creating video sales letter. If you guys been following us around you know that we have been using video sales letters for pretty much all of our products and you don't have to be this interesting. You do not have to be, like, a digital marketer or you do not have to be in a digital space to use a video sales letter. Again, if you combine the power of YouTube and video marketing with a really good video sales letter that you can rank on Google and YouTube, you can have a killer combo. So video sales letters you can use them for sales of local services, digital, physical products, whatever you want to do.

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The reality is that there's kind of, I feel that sometimes there's kind of these technological … I would say that you need to use a lot of tools to get a really good video sales letter. Well, actually, ECVSL solves that, and that's exactly what I've been using it for over the past couple of months if you would, pretty much all of last year, because it makes creating video sales letter a really good process and easy to use et cetera, et cetera, for the guys that are not technical out there and you don't want to be using, I don't know, Adobe Premiere or whatever you're using for video editing or you do not want to hire a video guy.

This is a good thing, and there's a bunch of advancements when it comes to the 3.0 version, like, for example, right now you have speech to text video creation, you have an embedded … it's interesting, you have an embedded audio recorder within that software, so you do not need to go out or bring your audio from another software. You can do it within video sales letter and there's a bunch of other things.

Another good thing is that you can do this new kind … They call it kinetic style videos, which are moving fonts, if you would, within the video which are really cool for engagement and they grab a lot of attention. And I've been seeing more and more products and services being represented and being … and using this kind of video. So, there's a bunch of advancements and it's pretty inexpensive for what it does, so I'm going to also put the link here so that you can join. It's SemanticMastery.com/ECVSL, SemanticMastery.com/ECVSL and it's there on the events page as well.

So, that's that. Then another thing, another announcement that we had is that we're moving forward with the traffic agency. We mentioned it briefly last week. The idea of a traffic agency that could … Because we have a lot of people actually wanting to implement PPC, mostly Facebook campaigns, Facebook PPC and YouTube ads initially and then Ad Words PPC as well. We will be moving forward.

If any of you guys are needing to get those needs covered, the paid advertising or the traffic cover, just ping us. You can join as a beta testers, if you would. As Adam put it last week, it's not like … we're going to be taking it over from a professional stand point but we need to build the entire structure. That's why we're taking in at-cost, beta testers for the services. Just ping us at [email protected]. That's going to be good.

Initially we're going to be starting with, I think, Facebook advertising and YouTube ads. Then we're going to move into PPC in general, retargeting, maybe email marketing. We have our resident email marketing expert, Chris, over here so that's something that we're planning to do as well.

Marco, I know that you have been deep in the lab, man, over the past several weeks. Do you want to tell us a little bit what's that all about? I know that you're happy; I can feel it in your voice.

Marco: Yeah, I mean, it's incredible. We discovered that GSA still works. We made actual garbage spam links work. Not saying how, that's coming. I have to keep something under my hat. I can't reveal how, but it still works and it still works really well because we hit, just today, number one in a major metropolitan area for a hyper competitive keyword. I mean, we're not going after these long tail keywords that hardly anyone wants where there's hardly any money and say, “Hey, look, we can rank for this.” How 'bout we show you how to outrank Angie's List, Yelp, how about that? When was the last time someone was able to say, “Yeah, we were able to take them down”? You don't hear that very often. We've be able to do it. We're just looking at the test. As you know, we're continuously testing, we're constantly in the lab and we're just searching different paths and ideas, and the only way you can go from theory to practice is through testing, right?

‘Cause I see all of these people posting all of this garbage that people believe in all of these different groups. These masterminds, these gurus, and now we have these child prodigies, these young guns that are supposed to be coming up and they're supposed to be the shit and can rank anything, and they're feeding people garbage. It just amazes me that people fall for it. What we give you, we test it and we test it on our own stuff. So that's what you get at the end. You don't get something that we have no clue whether it works. We're actually checking everyday. Every single day, we're in there and looking and seeing how to improve it, and how to rank even better, and how to eliminate the competition. That's what we're after. Domination, total market domination.

Hernan: Alright, very good. Very good. We're eager to see what you guys can come up with, so that's going to be a lot of fun. Alright, so if that's it with announcements, we have a solid 50 minutes of questions that we can go through, so I'm going to share my screen real quick. I'm going to lose you guys for a minute when I do, but bear with me for a second, so alright, there we go.

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Just let me know when you can see my screen.

Marco: Yeah, we're seeing your screen now.

Hernan: Okay, very good. So, let's jump right into questions.

Link Profile & 301 Redirect

So, Ben says, “Hey, guys. If I'm buying a deleted domain to use for a 301 redirect, as long as the main QR is in the domain, does the link profile matter, even if the domain has low PA/DA, trust flow, and citation flow? After [inaudible 00:11:11] that will transfer through. Is that correct?

Well, Ben, yeah, from a theoretical standpoint, that is correct. The reality is that the link profile from a deleted domain does matter when you're doing a 301 redirect. THat's why we suggest that when you're doing a Switchbox and Switchbox SEO domain, like purchasing a domain strictly for doing a 301, I would go with a blank slate domain. A virgin domain that hasn't been touched before. We're saying that because the only reason that you're actually buying that domain is because you want to have detachable [inaudible 00:11:58], meaning that you want to point to target A today, but tomorrow you want to point it to somewhere else. Or you want to kill it.

However, the history of that domain and if it has actual back links, it will skew your results. It will impact your results. Okay? That's why we are saying that if you're trying to do this strictly from a Switchbox SEO … from a Switchbox SEO perspective, that is doing this from a 301 perspective only, I would go with a completely pristine, new domain that you're positive hasn't been used before.

You can go for a … you can use a main queuer, but that's not relevant actually. What's relevant is that it's a 301, that it's a pure 301, not a 302 or whatever other thing you're trying to do. It's a pure 301, number one. And number two, all of the history of that domain needs to be blank. Even better if it has absolutely no history, you know. Because again, the links and the history of that domain will impact in the 301 that you're doing. You know, in the target. You do not want that. You want it to be kind of a mirror, if you would. You know? Or a Switchbox, a real Switchbox.

After pointing safelinks with high [inaudible 00:13:25], that will transfer through, is that correct?

Well, a portion of it will transfer. Not 100% of it will transfer because there's some links you lost on the 301. That's my experience, anyways. But after doing that, most of it will transfer, but only if the main, again, is a blank slate. It has to be a brand new domain. Because again, the link profile will matter if you're doing the 301. Do you have any comments on this, Marco? Like, on the 301 side of things?

Marco: Yeah, I'm a little confused by the question. If it's simply to mirror the [inaudible 00:14:01] where it's a straight Switchbox, then yeah, you're better off just buying a domain and making it brand new and mirroring whatever website it is that you're redirecting the juice at because the purpose of this is to be able to shut it off at will. Or to point it at another website, a PBN or whatever. THat's the purpose of a Switchbox. If that's what he's talking about. And if not, then of course the link profile is going to matter. It's going to matter a lot. Because if you have garbage links, that's what you're passing through.

And so, yeah, that's going to make a big difference. It doesn't have to have the main keyword because it's a 301. I mean, you're going to take everything that … on the website that you're pointing at and you're going to build it on the website that's going to be the 301, and then you're going through the 301 page by page. And then you're going to do all of your SEO through that 301 for protection. That's how I'm reading this. That link profile, that's what throws me off. Yes, that's going to matter, but it depends on what it is that you're doing.

Hernan: Right, yeah. I guess it depends, Ben. If you're purchasing a 301 because you know, we have been using Bluetooth batteries to purchase these domains that have great backlinks, but we are searching for that link profile. Even if it is one backlink from CNN, for example, or Wikipedia, you know? So, yeah, it does matter.

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Registration Level Redirect Vs Hosting Level Redirect

So two, “Also, is the registration level redirect just as effective as the hosting level redirect? Is one better than the other for passing the link juice?”

Well, good question. In my experience, the .htaccess redirect is faster to pass link [inaudible 00:15:58]. I don't know why, but I've seen results faster, and I've seen a couple of people actually reporting back the exact same thing. You need to be careful with the registration level redirect because sometimes, as I mentioned before, it's not a pure 301. For example, in GoDaddy. You know, GoDaddy, if you redirect, they will not give you advanced redirect options, like [inaudible 00:16:20] for example. So GoDaddy will give you a 301 sometimes, and a 302 sometimes, you know what I mean. So if you want to be 100% positive that you have a 301 redirection in place, you would be better of using .htaccess or hosting level redirect, you know.

301 Redirect & Ranking Videos

Number three: “If I'm ranking a video, do you have to bother with 301 redirect?”

I'm not sure what you're asking here. If you're ranking a video and you want to do like a direct save to it, I would still purchase there cheap domains, like .xyz or .link domains. And you have a bunch of new domains with new extensions that you can use. So, I mean, you can just spend like one buck per year per domain and have a complete Switchbox set, if you would.

Do you have to bother with a 301 redirect? You can point save direct to a video, but as we always say, if you deem your video worthy, or your channel, and you are doubtful about point and save directly to video, I would do a 301. You know, just put a 301 between, and that's pretty much it. Then you can detach if anything goes wrong. So, we hadn't had any issues with save directly to videos, but again, so far. We don't know what's going to happen six months or even three months down the road, so in any case, you should just use a 301 redirect.

Marco: Yeah, if I'm doing YouTube, I usually make YouTube 301.

Hernan: Mm-hmm (affirmative).

Marco: I make YouTube. So I'll do the http to hctp, right? Cause it redirects to https. I just make sure that it's a 301 and not a 302. And then spam it that way.

Hernan: Right, right. Also, “Marco, great Facebook post. Great article. I think I'm starting to get my head around SEO. Working on becoming a Mastermind member soon.”

Thanks Ben. We'll be eager to have you on the Mastermind. What post is he referring to, Marco? Did you make a post recently?

Marco: Yeah, I posted [crosstalk 00:18:34]. Yeah I posted in our Facebook groups about the relationship between IFTTT SEO and RYS Academy drive stacks.

Hernan: Right.

Marco: How they're not mutually exclusive. How they react differently but they can be used for the same purpose. So, I did a post about that because there was some questions about whether to even do RYS, if I remember correctly. So I went in and I posted. It turned out into a really long comment. And so I thought it was good enough to post in all of our groups. So, sometimes I do that. I'll start flowing and writing and explaining why, and then I'll just go and share so that anyone can benefit.

Hernan: Nice.

Marco: So that's one of the benefits of getting into either IFTTT SEO MasterClass, MasterMind, RYS Academy. You get the benefit that we often go in there and post for the benefit of the groups.

Putting Drive Sites or G Sites As Website For Google My Business

Hernan: Yep, I agree. I agree. Alright, Joshua says, “What are your thoughts on putting drive sites or G-sites as the website for Google My Business?” I will definitely leave Marco to answer this one. Have you tried that?

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Marco: We do that all the time. Not drive sites, of course, because that would deprecate it. There … you can no longer host sites in drive. But you can do G-sites, and we definitely, all of the time, use them as Google My Business. I mean, you're stacking Google properties. Why would … the question would be, why wouldn't you put-

Hernan: Right.

Marco: a G-site, where you built it the way that we do, right. To make it look good, and we put the CTAs in place, phone number. Everything's in place for conversion purposes. And so, yeah, it's an excellent companion to your Google My Business.

Sending Links In Google Drive Stacks

Hernan: Follow-up question: “Once a stack is complete, are you sending links to the folder or to each property created? PDF, G-doc, et cetera.

Marco: Yes. Meaning, we do everything.

Hernan: Right. Yep.

Marco: So like … [crosstalk 00:20:47] Let me just go [crosstalk 00:20:49]. What happens is, if you order building from us, when you order the drive stack, the VA will go in and set up the drive stack. Once that's done, it gets turned over to the link builder, and he knows exactly what to do. You have to remember, we've been doing this for over a year now. The [inaudible 00:21:10] fee services. So the process is pretty much like auto. One VA does his thing, gets turned over to the link builder. The link builder knows exactly what to do and to which properties, and which amounts. And the trip rate. And so that's how it's done, and then once it's all done, I think that a partial report is done on the link building that was done. So you get all that.

Hernan: Right. Yep, that's basically it. There you have it. So we build links to pretty much everything. That's the main idea, no? That's the main idea.

Dealing With m.url Subdomain

So, Earl says, “Many of my local clients have m.url sub domains for mobile. I have traditionally spent the bulk of my efforts to get the url site to rank, but expectations that their health would also support the m versions. What additional should I be doing to support the mobile version, with an eye to its Maps placements and overall visibility on mobile?”

Well, good question, Earl. I'll give my input and maybe Marco can chime in on this too, but the way sub domain works, is that they are kind of different entities, you know. They are taken as different entities and it would all depend on how your website is set up. So, for example, on some websites, like some templates or some website builders, for example, they will have the mobile version set up automatically. So if the browser detects, or the website detects, that you're visiting from a sub domain … from a mobile phone, sorry, you'll get automatically redirected to the m dot version. So that's kind of how it's working.

Now, what you can have is a completely html, or whatever it is, like strictly mobile version, like mobile template, of the website on the m dot version. That is, that would be a completely separate [inaudible 00:23:13] dot com website, with a mobile theme. That's being kind of deprecated, as far as I know, because right now with responsive themes and responsive landing page builders, like ClickFunnels, LEAP pages, whatever you're doing, they're all responsive. So you do not need to have an m dot sub domain anymore for people to get redirected. That used to happen when we didn't have responsive themes. Usually the websites used to look like really really bad on mobile. But that's not the case anymore, because again, you can visit the same webpage from mobile and desktop and tablet PCs, and the theme will be optimized for the width of the screen.

Now, with that being said, what you can do is to actually build links to the m dot version, you know? You can … If it's a completely separate entity, meaning if you have the ability of going add schema, maybe add the amp plug-in that we have developed with Semantic Mastery, or have access already to a mobile page on that sub domain, I would strongly suggest that you do so.

Because again, if you want to do Maps placement and visibility on mobile, you need to understand now, Earl, that I would say, 60% of the traffic that goes through Google or Facebook is mobile. So if it's treated differently than the main domain, meaning that you have the ability to actually go in and tweak the code from that sub domain, you can build links. You can treat it as an additional property. As we would … As I would, for example, if I set up different money sites on sub domains, I would treat them completely differently. Of course, if you focus on getting the url site to run, that will benefit the sub domain and vice versa. That's why sub domains are really really powerful. So I would focus on building links and local directories that can point back to the m dot version of the website, but that would be sort of a short term approach.

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A long term approach, I would definitely start educating your local clients to get a responsive domain and a responsive theme, sorry, on the same domain so that everything falls under the same domain and you do not need to do sort of two SEO campaigns, one for mobile, one for desktop. Does that make sense? Do you want to add anything to that, Marco?

Marco: Yeah, if by Maps placement, he means ranking in the [inaudible 00:25:57], that has absolutely nothing to do with whether the website is mobile friendly because all G-sites, which we're totally ranking, are not mobile friendly. If you haven't noticed. And we constantly rank in the three pack. We're ranking the Map. And we're ranking the verified Google My Business Map. And we're sending them to a specific … back to the G-site actually. Or it could be to whatever landing page you want it to be. So, from what I read, there's different things going on here. If you're trying to rank in Maps, you're trying to rank the Map, not the website.

But what you could do is send them, as you mention, to an m dot website, dot url, dot com. And have that m be an html … really light, super fast, loads … eye blink. And, what you would have on there is a click to call button or whatever. But you could have that same thing on your G-site or whatever. Or actually, I think you sometimes get that on the Map. So there's different things.

As you said, if your website is responsive, then it obviates the need for the m version because Google's going to see it as mobile friendly. You can do the test. You go right to Google and test whether it's mobile friendly now. So I don't see any reason for an m version unless you want to send people to a specific, really fast, html landing page where they can just go in and take the action that you need them to take. That would be my take on this.

Hernan: Right. Yeah, I agree. [crosstalk 00:27:49] Mentioning the mobile friendly test. It's been around for a while, so I'll put it here on this page so that you guys can check it out, and you can input your url test here and it will tell you if it's mobile friendly or not. If your website is not mobile friendly, you will also get a … I think you will also get a note on Webmaster Tools, “You need to improve that mobile friendliness”, if you would. Because again, the results on the mobile side of things, and the desktop side of things, you know, they have been different and different. Even more different as we go by.[crosstalk 00:28:23]

Marco: Just one last thing I want to say. If it's mobile friendly, and it's still slow, then you can run into problems. Which is why you might want to have an html landing page. Just something just super fast, and that'll take care of some of the speed problems that you're running into. I would also recommend, if there's speed problems, talking to Clinton Butler, 'cause he's a master at website speed. So those are the things that I would recommend regarding. It depends on what he's doing and why.

Building Sites On Subdomains

Hernan: Yeah. Alright, next one. MM MM. “Do you still recommend building sites out on sub domains? Are the main domains still protected from any aggressive SEO done on the sub domain? Would you recommend a site's blog to go on a sub domain blog site dot com? Any change to this strategy you would use?

Well, yeah. We have been mentioning that, briefly, we still recommend building sites out of sub domains. The blog dot site dot com strategy works really well. However, and as we keep saying, we keep repeating, anything worth your while should be protected. So if you have a client website, for example, or you have a really good money site, or you have a really dear project. Or even if you're doing a blog for your wife or your girlfriend, believe me, I've been there. If you try to spam a sub domain in those cases, it might work right now, but it won't work, maybe won't work, six months down the road and your website will get penalized. You know? So that's why we're saying, “Treat it with with care. Be mindful of the longtime approach.”

The blog dot site dot com strategy works really well when your main website is not a warper site. When you have a client, for example, as Earl had, a client that comes with another technology, or a custom PHP website, or an html website, and they want you to go ahead and optimize that, and to be honest, I don't have the time to learn a completely new technology. I'm really good with WordPress, and I'm fine, I'm comfortable with WordPress, so what I would do is to just tell them, “Yeah, you need to install a sub domain, a blog on a sub domain”. I have a client right now that we're starting to work together. I'm helping them optimize and develop their website and their website is completely customized, and they're trying to get me to go into their CMS and see how we can start building a blog, and say, “No, no way. You need to install WordPress on a sub domain, and we'll go from there.”

So the changes to this strategy, you know, there's not many changes, but be mindful that any spam could come back and bite you in the future. So again, you can use 301's. You can use tier link building for that IFTTT with sub domain. You can syndicate [inaudible 00:31:32] IFTTT network. There's a bunch of things that you can do to protect that sub domain. If you have a trash domain that you want to test, go ahead. But nothing worthy.

Maps Aspect In RYS Stacks

John asks, “Since Google is killing off My Maps app for good next week, I was wondering if you guys had thought of a workaround for the Maps aspect of RYS stacks vaporizing? What do you think, Marco?

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Marco: First of all, he's absolutely wrong. Google is not killing off My Maps. As a matter of fact, it was just redone last year. What was incorporated was the MapMaker app. So I think he got the two confused. My Maps is what's being used right now. It's going to continue to be used. We're going to continue our RYS stacks with My Maps and doing all of the awesome things that we do through the My Maps. So John … And if you are in RYS Academy, this should have been posted in RYS Academy. By the way, because now people are going to think that RYS stacks are going to stop working because Google is killing of My Maps, which again, is not true.

Video-Based Vs Typed Content

Hernan: Right. Okay, Bryan asks, “Is there any benefit from using a video-based blog over typed content? It is easier, more engaging to use video. Will the search pick up keywords? Thanks, Bryan McKay”.

Okay, Bryan, great question. And it's funny, because, you know, we have been talking about the opportunities you have using video marketing for your business earlier on, and I strongly suggest that you go ahead and submit and sign up, rather, for that video series because over there we chat to that particular topic. You know? Video marketing.

Now, there's a bunch of benefits using video-based blog over typed content. Number one: videos, they're far more engaging, as you're currently stating. When you see videos, when doing videos, when producing videos, you can reuse the content over and over again. We are a testimonial of that. We are the example of that because as much as we would like to post more often on Semantic Mastery's blog, all of us are quite busy right now. So what we're doing is to transcribe, you know, Hump Day Hangouts, and we have that posted beneath the video on the website. And that's pretty much, yeah, what we're doing when it comes to video to [inaudible 00:34:16] for the blog, rather. You know?

So, what you need to understand is that video marketing and video production has a lot of benefits. One of them, again, being the possibility of reusing the content. Like transcribing the content, you will have your content needs covered for the blog. You can rip the audio and upload them to SoundCloud, for example, and create a podcast. You can take still shots of the video and if you're good with Photoshop, you can upload those to Facebook, Instagram, I don't know. Whatever you want to do, you know? So that's number one.

Number two is that I read, doing this research for the Video Powerhouse series, that 62% of the queries have videos on page one. Sixty two percent of the queries, the search queries on Google, have a video in it, you know, on page one. And you will have an increase of 32% on the click through rate if you start using videos, and if you get a video ranked on page number one of Google. Not only that, but Google is the number one search engine in the world, and YouTube is the number two search engine in the world, so if you have a video ranked on YouTube and you have a video ranked on Google, just imagine the possibilities and the amount of leads that you can get.

So it's not only about posting those videos to your website, but it's about the additional traffic that you can get from the video if you are uploading them to YouTube, for example. Because, again, you can rank on YouTube. I have a couple of videos ranked on YouTube on my own channels. Semantic Mastery has a bunch of videos on page one of YouTube. And those videos can bring a ton of traffic, you know, to Semantic Mastery blog, to [inaudible 00:36:06], et cetera, et cetera. So that's another of the benefits.

The third benefit is we have yet … I have yet … I haven't seen any kind of video, like other video blogs [inaudible 00:36:24] whatsoever. Yet. You know? I haven't seen any video blogs [inaudible 00:36:30] whatsoever. Yet. Again, yet, because we don't know what's going to happen six months down the road. The reality is that Google loves Google. We're using RYS Academy, which are all pretty much Google properties. Going nuts with that. And YouTube, it's another property that we are optimizing, that we are using to get traffic. But also, Google loves YouTube, so I haven't seen a video blog like a blog or a website that's completely about videos. Okay, it hasn't got anything else. Like no text, nothing else whatsoever. But videos, [inaudible 00:37:10], getting the index.

So if you have the opportunity, Bryan, to make a blog based on videos, I would strongly suggest that you do so. I would also strongly suggest that that you go through the video series that we recorded because, again, there's a huge opportunity and a lot of small businesses missing out. And again, you do not need to go through the whole process of creating a professional video. If you have a smart phone, if you have an iPhone, if you have a Google Nexus or you have like a new Google Pixel or whatever. If you have an Android phone or an iPhone, you have a small recording studio in your pocket. So you do not need to go in debt to hire a video guy or video crew, et cetera, et cetera.

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Also, if you're camera-shy, which could happen, and you're not tapping into that because you're camera-shy, you could just record the screen, with Camtasia, ScreenFlow. Or you could even hire an actor on Fiver to go through that. So, you know, if any of you guys listening to this now is not going through the “trouble” of producing videos for your business and using videos to leverage your business and the traffic, you're really missing out. And there's a window of opportunity right now. That's exactly why we created Video Powerhouse in the first place because we see the opportunity. Again, one of the foundations of Semantic Mastery's success are Hump Day Hangouts. And guess what? We're using YouTube live, like YouTube and YouTube Live, at the same time, on Google Plus. So that's one of the foundations of Semantic Mastery and I think video has a lot of potential.

And if you have the opportunity to go ahead and make videos for your company, Bryan, you need to squeeze every last drop of traffic out of them. Again, you can reuse that content over and over again. And from one hour of our time every week, we are having a ton of results. Again guys, sign up for Video Powerhouse, for that series. Go ahead and pay close attention for the launch because it's going to be a killing. It's going to be a killer. How many, how many … Well, I don't know if we can actually disclose this, Marco, but about the amount of websites that we have right now on Video Powerhouse. I don't know if we can disclose that.

Marco: Sure, we can. Sure, we can.

Hernan: Okay.

Marco: We have around 3000 primary domains, spread throughout categories, right. They're all categorized. So you'll be able to go in there if you're in business, if you're in whatever. There's some things that we won't take. Porn and that type of crap, we won't accept it. There's a human that will actually go through your video and make sure that it doesn't contain anything that we're not permitting in the network, number one, and that it's English, number two. Right now we're only taking English. In the future, we might do something with other foreign languages. As of now, 3000, all in categories.

To add to that, we're at around … I think we just broke 600,000 in the secondary embed network, and again, all categorized. And we have sub-categories. So, more than likely, you're going to hit your niche. If we don't, then we still have a General category, where we have, I think it's around 800 domains, 800 primaries. Of course, in the primary embed network, we are building. The build team is busy throwing IFTTT networks around it so that one will actually turn into around 20 embeds, correct? Because it goes into the main domain, then the IFTTT network will take care of spreading the love around into the IFTTT network. So think of all of the damage that you're going to be able to do using that. You do that, then you go into the secondary embed network then add additional … Ah shit, I'm sorry, I just blanked out. Relevant … sorry, additional relevancy, right?

Hernan: Right.

Marco: With the additional embed network. I blanked out for a second, sorry. But yeah, I mean, it's something that we've worked at really, really hard. It's not just a re-launch. It's something that's totally new and unique and totally different from what it was. What I would say to him, also, is if 62% of results show a video, it doesn't mean that it doesn't show a website. Right? Or some other type. So there's actually a double opportunity. There's opportunity to rank a video, and to rank your content. We use, sometimes, right, we take up four places in the top ten with different methods, and different properties that we use.

So 62% show video, 38% won't show a video, so you're still going to need content, regardless. I say, to just hammer this home, do the video, and then just get it transcribed and you have the content. Very simple.

Hernan: There you have it. There you have it, Bryan.

Identifying If An Entity Has Authority

Chad says … Hey Chad. I see a lot of new faces. This is super cool. Hey Chad, welcome. “I'm of the understanding that topical trust flow is no longer as important as it once was. So where are you looking at now that shows you if an entity has authority or not?

So before I let Marco, I wanted to give my two cents here. Topical trust flow is still a measure that we pay attention to. Not … We haven't been married with any metrics at all. We have been saying that trust flow and topical trust flow they have been showing better results for us, but that doesn't mean, Chad, that you should be paying attention only to that in order to show if an entity has authority or not. So for example, what's the history of that entity? What's the ranking of that entity? How many pages are indexed on Google? How much traffic that entity has?

A great … For example, when I'm looking for web 2.0 networks … when we are looking for web 2.0 networks for example, for IFTTT Academy 2.0 update webinars, we go through SEMrush and we input those networks. And we can see on SEMrush, we can see the ranking history, if you would. So for example, Pinterest is killing it and you can see, if you go to SEMrush.com, you can see you can input Pinterest.com and you can see there's a bunch of page rankings from that domain. So that's telling you that it's “easier” to rank, thanks to that. So there's a bunch of things that you can check, Chad, and that's where the whole [inaudible 00:44:28] comes to play, and I'm gonna leave Marco to talk a little bit about this too. So, what you think, Marco?

Marco: Yeah, you know, from what we've been doing, we build our own [inaudible 00:44:42], so to speak, with IFTTT or with syndication. That's what we're doing. Because we go into websites and web 2.0's that we know are trusted and authoritative, without regards to the topic. Because, Facebook, there is no topic in Facebook, it's multi. Correct? But there's also other things. This is where …

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When I take on … I don't know how much of this I should be talking about. But when I take on a coaching student, I charge a lot of money, right? But the one thing that I try to teach them is to think outside the box. You can't get … you can't pigeonhole yourself into relying on Majestic. What if they're absolutely wrong with their algorithm? What if … They're all guessing at Google's algorithm, and nobody knows Google's algorithm except the people who work on it, man.

And so, what I say is, say you're in the home construction industry, or any type of home service, correct? And you want to quote authority, for example. So we don't recommend doing wiki because that's what everybody does. So I try to go really broad, right? I try to go … Okay, architecture. Architecture is totally relevant. So I'll do a quick search on architecture and I'll come up with MIT, with the architecture school. With the School of Architecture. And there's a website called, “architecturaldigest.com”, which is considerably authoritative. And I'll look at their … If I can get … I'll quote … excuse me. I'll link to MIT. I know I probably can't get a link out of MIT, but I'll try to see who is linking into MIT and see maybe I can get a link off of them. See which of those is relevant to whatever it is that I'm doing.

Now, coming down a little bit further, and I always say this, go to This Old House. Go to Bob Villa. Go to Home Depot. Go to anywhere where you can maybe drop a comment, a good comment, a quality comment. Something that adds value to the conversation that's going to stick. That the MOD won't get rid of. Just wherever you can, something that's relevant, so that here is where you should be. And what you take from this is that it's relevancy that we're after, not so much metrics, because we know, because we've done it, that you can inflate metrics to whatever you want just with pure spam. But the relevancy, that's hard to fake, because you know that these websites, these are trusted and authoritative in the niche. That's what we're after.

Hernan: Right, right. Okay, so let's see. Jordan is asking, “Who can eat the most brisket tacos?”.

[inaudible 00:48:04] going to run to market, have an experiment on this. Go ahead, Jordan. Let us know of your results. That would be fun to see.

Ken says, “When embedding a map on a web 2.0 post, is it best to just embed the map by itself like what we do with videos, or is it best to have content too?”.

What do you think, Marco? What does your experiment says about this? Do you have any piece of content?

Marco: No.

Hernan: Or just the map?

Marco: We do special stuff to the iframe.

Hernan: Right. Right. I would suggest that you vary it a little bit, Ken. I would say that, when you do for example, like a video, on Video Powerhouse for example, we would add a link back to the video and a link back to the playlist or the channel, whatever you decide. But we have no text whatsoever, because again, we are aiming to protect the networks, and also to protect the videos. So that's why we don't have any text and it backlinks to [inaudible 00:49:07] whatsoever at all. But you can vary it a little bit and let us know. Marco has his secret sauce to get that going.

Marco: By the way, we keep mentioning Video Powerhouse and we don't mention Maps Powerhouse.

Hernan: Right.

Marco: Which is totally available right now inside of serpspace.com.

Hernan: Yeah, yeah, good point Marco. Good point. Yeah, Video Powerhouse again, and we had … it's sister would be Map Powerhouse, which that could be a big launch on its own soon. Okay, so realize it's available right now, it's available right now, but we don't know how much more before we actually go in there and revamp it.

Alright, so I think we're really good with questions. Wow, that was a good one. A bunch of people say Video Powerhouse link is not working. Earl, Valerie, please check again, because I don't know, maybe serp space is acting up a bit strange, because sometimes it will open, sometimes it won't. So go ahead. If it isn't working, just drop us a link, drop us a ticket to Support at Semantic Mastery. We'll hook you up with the link.

Bryan says, “Congrats at beating Big G and Yelp.”

Cool.

“Links to your video to learn?”

Please see, yeah, Bryan, it's over here.

“Yes, I can, but my idea is to have better serp stuff”.

I'm guessing that means to the video topic that we touch base on, and yeah, definitely, definitely. If you can get a video rank on page number one, you can actually get additional properties, you know? As Marco was mentioning. And that's exactly what we're doing when we're doing RYS Academy, when we're doing IFTTT Academy. Like, we're having a lot of page one rankings thanks to that, and your video will be no exception.

Marco: Yeah, I mean, we can talk about stacking iframes because when you do video embeds, all you're doing is you're iframing the video into whatever property you're doing, which we've proven, we've shown, that the juice flows through the iframe back to the origin or the destination. So with the destination being YouTube, the signals that Google is getting is that someone is publishing the video. And so Google loves that because Google loves itself. Right?

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Hernan: Right?

Marco: Same thing with the map iframe. The map iframe on your property or any other property goes back to wherever it is in drive, wherever it is in the GMB list, whatever page it is, everything will flow there. And this is the beauty, this is the beauty of RYS Academy, guys. We are inside the belly of the beast. We're in there, and good luck getting us out. ‘Cause we're in there. We're tickling stuff, man.

Hernan: Yeah, that's pretty cool. That's pretty cool. Yeah. Good times, good times.

Marco: Carson just asked a question.

Hernan: Yeah, Carson, Carson asks, “What would you suggest for getting more local clients?”

Well, Carson, it's kind of a broad question. It's kind of a broad question, but Bradley actually, he had the video mail, the vmail prospect team course revamped, but it's gonna be strictly for Video Powerhouse users. So if you get into Video Powerhouse, you can get that course. But I don't think it's going to be available for the public unless we convince Bradley and Adam otherwise. But initially, that's a really good starting point. That's a really good starting point because again, that will show you step-by-step how to process those local clients, how to reach out to them, and it's a really cool strategy. But again, Carson, you need to be part of Video Powerhouse. So I would suggest that you wait until the launch of Video Powerhouse so that you can get that and then you can rank those videos that you're doing for local clients using Video Powerhouse as well.

Marco: I would add that we're on episode 120 of Hump Day Hangouts. That means 120 hours of information. Imagine that. 120 hours of answering questions is available in our YouTube channel. It's youtube.com/semanticmastery. Go there, go to the channel search, and just drop your question. Or do the search, “how to get more local clients”. Or just do “local clients”, and you'll see how much information comes up just from that. While you're waiting for Video Powerhouse to open, and you should be one of the first in the door maybe because it's just totally going to kill.

Hernan: Yes, definitely.

Marco: We keep getting into it, but we just put on so much work, so many hours, so much time, so much money that … How long have we been talking about it, since we started?

Hernan: Yeah.

Marco: We've been at this for months and months, just redoing. I think it was April of last year.

Hernan: Yeah.

Marco: April or May when I took over, and we decided that we needed to redo it. So think about how much time, effort, how much work, how much money's been invested, into the back ends so that this works for you guys who are doing video. Not only doing video, because this can complement, of course, your website because iframe on the website or YouTube … People watching the YouTube video if you've done your cards correctly, if you've done everything, will click over to the website. So it works, just everywhere, to bring traffic back to your website. Or whatever property it is that you have. Wherever you want to take action, you can lead them.

Hernan: Alright. Okay. So I think that's it. Thank you, guys. It's been a pleasure, it's been amazing. So thank you, guys, once again. We're gonna end pretty much near so let me turn off the screen, turn off …

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Marco: [inaudible 00:55:39] music for Hernan.

Hernan: There you have it. Okay.

Marco: Hernan looks like Bradley.

Hernan: Yeah, for some reason, yeah. If I turn off this, I look like Bradley. If I don't, there you go. All right, guys, thanks a lot for being here tonight, for being here today. It's been a pleasure. Thanks Marco, thanks Chris. And you know, peel your eyes, peel your ears 'cause Video Powerhouse is coming and it's gonna swallow the market on its entirely. So thanks you guys. We'll see you tomorrow.

For those of you who are on the Mastermind, you will also have Marco, Chris, and I present over there. And the rest of you, we'll see you next week.

Marco: Yeah, I've got some good stuff for the Mastermind, guys, tomorrow, so …

Hernan: Yep, so make sure to join.

Marco: See you tomorrow.

Hernan: All right.

Chris: Bye everyone. Bye.

Hernan: Bye bye.

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 119

By April

Click on the video above to watch Episode 119 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 

 

Announcement

Adam: Now, we're live. All right everybody. Welcome Hump Day hangouts, today is the 15th of February 2017. This is Hump Day Hangouts 119. We got almost the whole Brady Bunch crew, here, today. I'll go as I see it. This unfortunate, I think you guys all see a different thing, but for me, over here is Bradley, so how's it going Bradley?

Bradley: You are like down like in the corner, for me. Down there. I'm sure nobody else is seeing it that, but I am. Anyways, I'm good. High.

Adam: Good deal. Hernan, how are you doing?

Hernan: Hey, guys. What's up? It's really, really good to be here. Yeah. I see Bradley down here, your Marco. Hey, Marco. What's up?

Adam: Hey, good you got Marco, so how's it going, man?

Marco: What's up man? Doing good. Really excited about all this stuff that's coming down the pipeline for Semantic Mastery. I don't want to get a head of myself, but I'm just, man, I cannot wait. I look forward to Saturdays, now to work. That's where I'm at, right now. My mindset is totally just shoving stuff down Google's throat.

Adam: Awesome. I'm going to jump right in to it. We've got a lot of questions, today, so I'm going to go over some quick announcements. Hopefully, you guys have seen the email. We're going to have some really cool stuff coming out with Video Powerhouse. Hernan, has recorded some great videos right now. We've got some additional training, too. There's been some stuff done by Bradley. Like I said, Hernan's got some stuff coming out, I don't want to say too much, because I want you to sign up and check it out, it's some really cool videos put together, and just talking, and showing how big video is right now, and what it's going to look like into the future.

Then, as well one of the videos Hernan is showing you kind of the inside way to deal with some of this stuff. I just sat down and watched that video, today, since I have access. It was pretty cool. I'll put that link up. Get in there and sign up, it's a free video series we put together and then Video Powerhouse is going to be launching shortly after. By all means you want to be involved in that even if you're remotely interested, I highly suggest you sign up. There's going to be some really cool stuff going on with that. Then, Hernan, I think you've got a couple things you were going to mention. Right?

Hernan: Yeah. Basically, what we are trying to put together over the next couple of months, it's a service that we can provide either a students, or people that are not entirely based, or they're not our students, yet, but they want to get traffic. Basically, if any of you guys watching need some sort of traffic like PPC, they can be Facebook advertising in any way, shape, or form, like for lead gen, for info products, for physical products, whatever you have in mind, talk to us then we can also do YouTube advertising, as well.

That's going to be Bradley's turf, but basically what we're trying to do is just start offering services, so since we haven't actually launched that there's some window of opportunity right now for you to join us to get traffic at a cost, or a really, really low budget, if you would, or investment. Maybe give us a testimonial and those kinds of things, which come with a window of opportunity, right now. We're going to be launching on the upcoming weeks, that's going to be a full blown service from Semantic Mastery, so just a heads up. If you're interested in getting traffic, PPC Facebook, or YouTube traffic, YouTube PPC, it's just contact tests, support at semanticmastery.com, we'll do something special for you.

Bradley: Yeah. In other words guys, we're kind of looking for some beta testers while we get this agency up off the ground and running. There is an opportunity, right now to get in for almost cost, basically, for us, so they can kind of iron out some details and that kind of stuff. If anybody's interested, right now, we're going to start off with Facebook and YouTube traffic. We'll do some PPC, like Google Search pay per click stuff at a later date. I've got to get some people trained with those, and that's going to take some time, but YouTube and Facebook stuff we can get set up fairly quickly, so just contact us via support.

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Adam: Yeah. Definitely. It's beta in the sense that you're going to help us definitely be ironing out some processes and get things down, but this is obviously by people who know how to do this, so it's not beta in that sense. Good thing to take advantage of if you want to try to do for yourself or clients, right now, that would be pretty cool.

Bradley: All right.

Adam: Yeah. I think that's it. You guys got anything else?

Bradley: No. I'm good, man. I've got a lot of questions, already, so [crosstalk 00:04:38].

Adam: Let's do this.

Bradley: All right. I'm going to take the whole …

Adam: All right. We've got your whole screen.

List Of Web Properties That Support Syndication Of Posts Or Pictures Through RSS

Bradley: Okay. Cool. First, I want to make sure that I recognize this photo before, this meme before we scroll down, because we might not get to it. I can plus one that way. All right. Cool. Let's get on to it. We got a lot. “Hi, all. Can you point me to the place that shows all the networks that I can syndicate posts or pictures through RSS to them, like Blogger, Tumblr, 500px, and I have the training for the academy and there are no new networks to post my RSS post or pictures to for a while.” Well, that's not true, because we, you have to check the update videos. We are always adding new, or excuse me, the update webinars, check that. Check the update section of the training area, because all the update webinars for the last, I'd say five months, at least, we've been adding new properties every single time.

Now, they're not necessarily IFTTT dependent, meaning that some of the properties that we add don't actually integrate with IFTTT, but that's not the point. The point is to create additional, to put, to have a presence on more properties online, in other words. Some of the properties that we've been adding on a monthly basis, they act like live stream sites, where they'll pull content in from RSS feeds or you can connect via [inaudible 00:06:08] and it will pull in social feeds, or whatever. You just have to check the update webinars, that's what the update webinars are for, and we add new properties every single month. Okay?

“If I can point you to five that I've worked with plug in post into them,” I'm not sure what that means. The ones that are covered inside, like the core training, those are the core syndication properties that we've been using for years, but the newer sites we've been adding, again, they're added in during the update webinars, and we've go an update webinar scheduled for today at five p.m. immediately following Hump Day Hangouts, and we've got another three properties that we're adding to the networks, today. Okay. Let's see. “Besides ProRank Tracker, okay, who are the best besides them?” Okay.

Marco: Right.

Sending Video Email To Clients

Bradley: Cool. All right Carson's up next. He says, “Hey, guys. Awesome content. Loving it. In regards to getting clients, it was mentioned in a YouTube video about sending video email. Would love to touch more on specifics of that. Sales process followup, closing, and client, et cetera. Cannot wait for the webinar.” Carson, I would recommend that you go sign up for, well, let me ask first, well go sign up for Video Powerhouse, anyways, or SERP Space, go create a free account at SERP Space. Adam, is the vmail training, that's only for Video Powerhouse subscribers, now, correct?

Adam: Correct. There is some older shorter stuff, but the complete stuff is going to be offered to Video Powerhouse people.

Bradley: Yeah.

Adam: There may be some additional options down the road, but yeah that's how it's going to roll, for now.

This Stuff Works
Bradley: There's an old PDF, that I created with, well, I had two female partners in a previous business, and they created the PDF, I created the process for video email, and there's a PDF that you can go download it was created in like 2012, so it's several years old. The principles are still intact. I completely redid the training for video email, though this week for Video Powerhouse, which can be accessed if you're a Video Powerhouse subscriber, but if you want the old version of it, again the principles are the same. Some stuff has changed, obviously, but the principles are still the same, then let me just double check to see if this is the correct link, but it should be bradleybenner.com/vmail. I think you can opt in and get the PDF there. Yeah. That's it. Just go to bradleybenner.com/vmail and opt in and you'll get the PDF version and there might be some training videos, again, they're at least five years old, but the principles are still the same. If you want the updated training join Video Powerhouse and you'll get it for free in there, it's part of your membership. Okay.

Adam: Not true, but it will be much cheaper.

Bradley: The vmail training?

Adam: Yeah. That's going to be kind of a side product, because it doesn't really fall inline with exactly what's-

Bradley: Okay.

Adam: It's going to be [crosstalk 00:09:03] discount.

Bradley: My bad.

Adam: No worries. I'm going to put a link up here, if you're really into it, you can buy it, now, but you'll get a discount if you buy it when you, if you buy it with Video Powerhouse, so just putting that out there.

(great vmail training: http://youtube.semanticmastery.com/vmail-prospecting)

Using Sape Links To Rank YouTube Videos

Bradley: Yeah. Again, I just updated it earlier this week, so that's the new version of it. It's much more in depth. “Hi, guys. Thanks for the great answer last week. Awesome.” This is from Ben, “I have been wondering about sape links ever since I watched the link building video in the IFTTT SEO training. A few questions. Are they still buyable links to use for YouTube?” Yes, Ben. Absolutely. Absolutely, they are. “Where's the best place to get them?” Well, the best place to get them is to do it yourself.

It's to go join the SAPE Network, yourself. It's a pain in the ass. I didn't like doing it. I did it by myself a few times, but it is just time consuming. I know Hernan got really good at that, so he was able to sniff out really good back links very quickly in SAPE, because he played into it a lot more than I did, I just didn't like it. I would always go to a bulk, sape link provider and just purchase them in bulk. I was spending a lot of money on sape links for quite some time. Not, so much anymore. Yeah. I mean, you can go to the SAPE Network, and do it yourself. There used to be a product, it was like kind of like a desktop software that would run and it made it a lot easier, it was called, [inaudible 00:10:24], I think it was called [inaudible 00:10:25].

Hernan: Yeah. [inaudible 00:10:27] something like that. Yeah.

Bradley: Something like that. [inaudible 00:10:29] that made it a lot easier still a bit weird. One of the easiest ways is the way that I preferred before I started buying them in bulk, was just to go to a Blackhat forum and find a provider, but, Hernan, if you want to mention the best, you always have really good providers for that, too.

Hernan: Yeah. Basically there is, you can go to the source, and [inaudible 00:10:54] not the only network out there, it's just who you know guys. There's a bunch of others. [inaudible 00:10:59] is the biggest one, basically what you're buying is a placement of links that can be either hacked, or real links. There's a bunch of actual people offering their links that are not all hacked. [inaudible 00:11:14] really just one of them and you can go directly to the source, or you can have a vendor, like Bradley was saying, like [inaudible 00:11:21] for example, or [inaudible 00:11:24] which is a guy that will get you really, really good domains.

I really like [inaudible 00:11:29], because within the Mastermind, we have a process, I laid out the entire process that I use, which can take, I don't know, maybe 10 minutes initially, and then it gets so much easier. It includes ScrapeBox and Majestic. ScrapeBox and Majestic to kind of sift through them. I don't know [inaudible 00:11:53] or something crazy like that for a couple of cents for monthly cents, dollar cents, or whatever. That's the way that I do it, but if you want to again go through a source or a dealer, I can put some links on the event, too so that you can check them out. It would be more expensive, though. It can really add up. If you're doing a lot of sape links, if you're doing it on your own it doesn't add up that quickly, but if you use vendors it can add up, because you end up paying maybe 10, 15, 20 bucks a month per link. If you're doing it on your own you can pay one buck or maybe 50 cents of dollar per links.

Bradley: Yeah.

Hernan: Because it all works on, well I don't remember the currency of Russia, right now, but that's-

Bradley: Ruble.

Hernan: Yeah. Rubles.

Bradley: Right now, especially if you're in the US, the ruble compared to the dollar, the currency exchange is so, like there's such a big difference that you can buy a lot of rubles with a dollar in other words.

Hernan: Yeah.

Bradley: Yeah. I just want to point out that when I was buying, before I started buying them in bulk just for efficiency purposes. When I was buying them myself, I would get Trust Flow 50 plus sometimes, links for $2.00 per month, which was huge. Especially for YouTube stuff. I mean, like huge for YouTube stuff. I would, the next part of this is I assume the best use of them would be very last resort, after the videos and channel has be optimized every which way you finally want to save like a video just for raw ranking power. Is that the case? Yes. That's usually the case. Like I would do everything that I would teach.

I would syndicate a video, live stream it whatever, but it would go out across my network, then I'd set up a crowd search campaign and do all the stuff that I already have first, and if I wasn't able to rank it, if it was one of those stubborn videos that was like dancing at the bottom of page one, top of page two, that kind of stuff, or just stuck on page two, period, that's when I would get out and find a sape link, and for YouTube, it didn't matter, at least it didn't, I haven't done it in about a year, but it didn't matter so much really what the niche of the link was it was just the raw ranking power of the link, it would push it over the edge.

If you can niche it down or get topical relevancy out of the link as well, or at least somewhat ballpark, same neighborhood. If that makes sense. Then, I would certainly do that, but all I'm saying is just a raw like hardcore, high metrics link. Not something that I would want to point at a money site, but at a YouTube video, yeah, it will work. Okay. Yeah. You can point it directly to the video, I recommend that you're using YouTube silos, using playlists in other words, because if you point it at a properly interlinked video within a silo, then it can actually power up the whole silo. One link can do that. One really good link can do that if your internal linking within the silo is done correctly. We teach you how to do that inside of YouTube Silo Academy. All right.

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Next, “Would you point a Sapelink in an individual video itself or at one of the tier property linking to the video, or something else?” You can point it directly to the video, but if you want to add some diversity you could also point to one of your web twos where it's embedded, that will also help. Okay. “Can you use Sapelinks,” just by the way, Ben, you can test with these, if you're going to get into buying Sapelinks, what I recommend you do is test different injection points. Right?

Test different points that you, places that you point the link to. Right? Directly to the video, maybe to an embed property, maybe to the playlist URL, try it with different things, so that you can figure out what seems to be working best, because it changes. I did a lot of [inaudible 00:15:33] about a year ago, it's been a year since I've done it, so I don't know what's the best strategy, right now. I'm assuming that not much has changed when it comes to YouTube, though. Again, I would recommend that you just test some of that stuff. But, that's a great strategy guys, if you need just some raw ranking power for YouTube, Sapelinks are a good place to get them for inexpensive price.

Sape Links For Branded Network 

“Can you use Sapelinks with [inaudible 00:15:55] network in any way, or are they only for videos?” Well, you can. You can point them to IFTTT network properties, I don't recommend doing it, though. I recommend going through, like if you were going to be doing that, that you be pointing them at a tier two, instead of tier one.

Hernan: Right.

Bradley: Right. You guys have any comment on that?

Hernan: I would use, if anything Ben, you can use the detachable link juice. That's something that I use, because once you place the order, it's hard to change the link, so just point it to a 301 and maybe do some Switchbox SEO, Saper are great for Switchbox and this also applies for videos, too. If you have a video that's ranking well, you can 301 the juice to another video that's not ranking that well, but anyways I've seen that site as a means of maybe powering up a tier one link, as a tier two, you know? Powering up an internal page for tier one works really well.

For example, if you make a post about a page that you want to rank, and then you syndicate it out and then you pick the WordPress.com URL for that post and then you point it to Sapelinks that usually makes a lot of damage. Usually with tweets, too, if you tweet a post and then you point to Sapelink. You can go crazy with this, but the main point, I think it should be some kind of, you need to start using Switchbox, because it's super important.

Bradley: Yeah. All that means is use one of your own domains that you can set up 301 redirects. You can just use a plugin, it's out of WordPress site to do that, and then point all your Sfelinks to 301 redirect URLs. Then, point to wherever you're ultimately going to point that link at. In other words, you want to set up a redirect first, and then when you order the Sapelink have it point to the redirect. That way if something happens, like some sort of negative effect, or anything like that, you can just remove the redirect and it will free up your final property, the destination property from potential damage from that link.

Remember guys, with the Sapelinks, there's always potential harm. Right? There always is. I know that, and I don't know it could be coincidence, but I suspect that there was some, it was a sape related, but I had several sites hacked that had Sapelinks pointed at them, so I don't know if that's an invitation for hacking or what, but just be aware of that. That's why I don't typically point direct to money sites. I'll do sape stuff to YouTube, for example, or to buffer sites. Typically, out of tier two or beyond, so that I don't put harm to any of my branded properties. If that makes sense?

Hernan: Point Sapelink at a drive stack and watch what happens.

Semantic Mastery Done-For-You-Services

Bradley: You can do that, too. Yeah. You can do that, too. Chris is up, “Hello. I signed up for IFTTT, so I can understand the process and workings, but then I got lost in the labyrinth of different programs and services within the Semantic Mastery arsenal. I have no desire to form any of the fulfillment, IE, building my own networks, and I'm very keen on using the done for you services. I want to start by having my own lead gen sites for my chosen niches, which of the done for you services are most appropriate for link building content syndication and link generation? Actually, I think I may have found it, is this it? I want to budget networks for you.” Yeah. That's correct, Chris you can go to serpspace.com as well, that's our marketplace, now, so serpspace.com you can go there and order networks there. In order to drive stacks, we have a separate URL for that. Right? You might want to drop that on the page somebody, and tag Chris on it.

Adam: Yeah.

Bradley: For the drive stacks.

Hernan: Yes. I'll do that.

Bradley: Do we have, I don't think we do, yet, I think we're going to wait until after the Video Powerhouse launch, but you guys correct me if I'm wrong, we don't have the affiliate and done for you sites, yet, do we?

Hernan: No. Not yet. Initially, I think that we'll do the same and we'll do externally, initially, because the guys at SERP Space are fully committed.

Bradley: Bogged down.

Hernan: Yeah. They're fully committed to get Video Powerhouses awesome as it could be. I think that we'll manage it like that, initially, but we will have another service that we want to do is to set up complete done for you affiliate and-

Bradley: Local sites.

Hernan: Yeah. Local sites. [inaudible 00:20:21] sites. Completely done for you with IFTTT attached to them. Drive stacks, if you want them. Powered up, the whole shebang.

Bradley: Yeah. We're really working, guys, to get these done for you services, just like what Chris just said, we get this kind of crap, and excuse me, I say crap, we get these kind of comments in SERP, excuse me, in support all the time, saying, “Man, your trainings great, but it's a lot of work. I don't want to do it. Where can I get you guys to do it for me? How can I get you guys to do it for me?” We get that a lot, so because of that we're going to hopefully be, not hopefully we will be launching that service soon, where it will be complete done for you site builds, affiliate sites, lead gen sites with IFTTT networks like the whole nine yards drive stacks, link building, citations, all that stuff can be done. We're working on that.

Setting Up And Build Links For An IFTTT Network That Is Purchased Via Serp Space

Jay's up next, “Hi, guys. I may have found my first SEO client,” we'll plus one that, “I put a proposal together for SEO with content marketing, he has on WordPress, I purchased Content Kingpin. I'm thinking of building a IFTTT ring for the website. I use Content Kingpin to curate to posts per week. Client to provide one additional original post per week.” That's great. That's great, Jay. “Confused with SERP Space and ordering the most powerful network setup for websites, should I just order one IFTTT network and power with back link package to first tier, or multiple tier network?” Jay, for blog syndication, I recommend just starting off with one tier one network to start with. Okay.

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Then, start populating the network with new content, publishing to your blog, which you already sound like you got a good plan for that. Then, power up that tier one network with links, absolutely, which that's just standard operating procedure, for me, but then give it a little bit of time. Work on just producing good content and making sure that the content is getting syndicated properly and that kind of stuff for a few weeks. At two or three posts per week, within, you know four to six weeks, you should have a pretty good foundation built.

Then, you can always go into having some more advance stuff like multi tiered networks and things like that, I don't recommend that right out of the gate, though. Especially, since this is your first client. Stick, keep it simple, for now. You can add some complexity to it at a later date, if you desire, but you might be able to get the results just using a tier one network that's been powered up with proper content marketing, anyways. It sounds like, guys, one of the biggest factors on the results that you're going to get from the networks is frequency of publishing. The number of times that you post to your blog. Frequency and consistency. Right? That's really, really important.

That's why I recommend go start off with just a tier one branded network, obviously powered up with links, that's going to help everything, but then just focus on creating content and publishing regularly, consistently. Okay? Because then after a few weeks, you got to allow time, you got to be patient, and I know that's tough in our industry, especially it's tough to be patient, you got to be, because it will start to build its own authority and keyword relevancy like the theming the topical relevancy will become more and more apparent to Google, and it will make it a more authoritative property. Google will start giving the site more weight, in other words. Okay. That's what I recommend is just doing what you're doing, Jay, that's a great strategy. I would not worry about two tier networks for now, just stick with branded tier one. Okay?

“From SERP Space you give advice on the strongest setup for website?” Yes, that is what I would recommend just order tier one and then send it over to the link building team, or I think you can actually, yeah, you can add that as an add on when you order the network, so that's what I would do. That way it's all done, like your network will go from the builders directly over to the link building team. The building team will set up your campaign immediately and you'll get it back in a short order. Okay? “Also, what other monthly link building methods can you advise I do? Medium competition keywords. Non local.” I don't know, do you guys have any link building services that you use? I don't, anymore.

Marco: [crosstalk 00:24:32]. The way I do it, the drive stack and then hit that with link building, because you can order a drive stack with link building [inaudible 00:24:43] what to do. You get the power of the link building into the drive stack, but then the spiderweb silo takes care of pushing the link juice wherever you want it to flow and places where you didn't think it would flow it will just go because you have a link in there. That's another way that you can do the link building.

Hernan: Yeah. I agree with Marcus, Jay. What I would do, because either A, I would hire anything with Semantic Mastery right now, in fact, the marketplace, the stuff that we were using, that we were outsourcing. That's the main point of the marketplace, so we were outsourcing link building, so we decided to put it there, so more people can take advantage of that. What you could do, Jay, is to have the drive stack, or have the main IFTTT, the tier one network, powered up and wait for it a little bit. Let the dust settle. Then, if you did more link juice you should just order another round of link building within subspace. At the moment, I don't think we have the monthly gig ready, but that will be a good add on. Maybe we will need to talk to Danny about, that would be a good add on. The thing is that you can purchase a monthly package of links, but-

Bradley: It's usually not necessary.

Hernan: Yeah. That's the point, just if you need it, Jay. I mean, if you're going to, that's one of the reasons why I think we don't have one there, because we didn't have the need to go out there and purchase monthly links, so we should just blast a link, blast with links and let it sit.

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Bradley: [crosstalk 00:26:23].

Hernan: Yeah. Then, if we need more power, we will do it again until that website ranked, then if you notice it is dropping down you can do it again, so do it on demand. That would be the idea.

Bradley: Yeah. Again, that's the point of it, part of the reason that we don't have the monthly service, is because like what he just said, most the time it's because we order, like I'll send my network over to the link building team, they build the links to it, and then it's just about publishing content, which I've already talked about, consistently. Then, you give it some time. Give it four to six weeks and check to see, by then you should start gaining some pretty damn good traction, but if you need, feel like you need an additional boost, then you order another link building package, then. The idea has to continue publishing content on a regular basis, because that's really what's going to help. Right?

PowerSuggest Pro Vs ScrapeBox Keyword Scraper

Okay. Next. Lillian. “Hey, Bradley and the entire SM team. I have a few questions, two for now, but I guess a few more will come tomorrow.” Okay. “I saw you mentioning Power Suggest Pro multiple times in these hangouts, I'm curious how it's better than the Scrapebox, just keyword scraper.” I honestly, I know this is going to sound like SEO blasphemy, but I was never a Scrapebox user. I purchased it, I just never learned how to use it. It may be comparable, I know Scrapebox is like an SEO, or excuse me a Swiss Army knife of SEO tools, but it's just one of the tools that I never learned how to use. I had no desire to. I don't know. If somebody else has used this keyword scraper, can you comment on the different [crosstalk 00:27:52].

Adam: It's been a long time. I just like it because Power Suggest Pro does what it does, it does it very well. It's very simple. You don't have to think about it.

Bradley: [crosstalk 00:28:01].

Adam: I've used both. It's been a while since I used Scrapebox, but I used Scrapebox for a lot of different things, and I would still have both. It's just so awesome. With Scrapebox, unless they've updated it to the point where, a lot of times you had to load in things either reading text files or keep a notepad handy, what things to copy and paste in, it's not that it takes that much time, but when you want to just do something real quick Power Suggest Pro is just so easy.

Bradley: Yeah.

Hernan: I think that's the main point. [inaudible 00:28:32] I think, that's the main point. You can still use Scrapebox maybe you are running it on a VPS, those kinds of things add up, but if you're using it on a daily basis, go ahead. I mean, the thing with Power Suggest Pro is that, I mean I use Scrapebox, I used to use it a lot more, but I use it still, because its handy, even if you're not spamming its handy. It's a handy tool to have. If you're using it on a daily basis, go ahead with it. I would like to compare, though, the results from one and the results for the other, but that's for another episode, maybe.

Thoughts On A Rumored Google Update That Downranks Websites Powered By PBN

Bradley: Okay. Next. “Not sure if you've seen the latest [inaudible 00:29:10] some of the Google updates, beginning February 7th, February 8th wasn't one of them Possum? That's their recent update, right? Google Possum. Anyways, “Especially down ranking sites that are mostly powered by PBN's or at least evaluating those links, hence the ranking drops. I know you don't use the typical PBN's much, but any similar ranking drops to the IFTTT power sites?” I haven't seen any. In fact, it's interesting, but I have one client in particular that we had focused for the last several years, mainly on organic, organic SEO because he covers a large area, large region, a large geographical area in the northern Virginia area as a roofing company, and we've been focusing on organic, mainly, because we didn't have locations, obviously, physical locations in all the cites that he covered in all the areas. Right?

However, within the last several months, now, I've been focusing on really trying to get his maps listing, which he has one location to rank for multiple cities. I've been doing that with just using the IFTTT networks, blogging with the content marketing like we were just talking about with Jay, here. Also, building a lot of additional citations. It's interesting, but that one site has actually surged within the last, probably, week or so into multiple maps, three pack positions in multiple cities, like locations that are kind of adjacent to the main city where he actually has a physical location. This is the first time I've seen that in years with this client, no kidding.

I'm hoping that, so my point in answering this is, no, because I didn't use PBN's on this client site, at least I haven't for about two years, maybe, two and a half years. That was an older strategy that I used to use, but I've gotten away from that, and I don't really use PBN's at all, anymore. Very rarely. I still do, sometimes, but very rarely. No. I haven't seen anything and interestingly I'd have to go back and look at the data more to see if there's a direct correlation between these updates and the ranking increases that I've seen with that one particular site.

I haven't noticed any drops on any of the lead gen sites, or client sites that I manage. In fact, like I said, I've seen a few of them with some recent positive changes. Maybe, if it has something to do with the PBN's, I didn't dig into this update much, because it's not something that has effected any of my own assets, because I got away from using PBN's about two years ago, maybe, two and a half, now. I don't really have much to say on that, at the moment. What about you guys? Have you seen anything different?

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Marco: No. I haven't. He's talking one versus the other. PBN's, I told you guys about this December of 2015, you didn't listen, sorry, you should have. As far as IFTTT and the way that we power, and the way that we protect and the way that we identify ourselves as a seed with a seed site within a set, the way that we hit it with RYS Academy to solidify the entity and to further clarify to Google, yes, we are a sea within in a seed set. Here's what actually protects and powers us up even further than we have data coming in behind that with contextual and hitting that to just give Google the appearance that this is something that's real, it has a social presence, it has and address, it has a phone number, there's people behind it.

They're publishing content. Pictures. Videos. They're doing everything that they're supposed to be doing. It just protects us. We don't, guys, excuse the language, we don't give a shit about Google Updates. Why? Because we're not doing anything that would negatively trigger the algorithm. Everything that we do targets the things that we're supposed to target, which is the distance graphics, this freshness, which is everything that Google wants, that's what we push. At tier one, we do it one way, we do it the way we're supposed to do it, according to the terms of service. Then, at tier two, all bets are off. We just shove everything down Google's throat, again, but everything is protected. Whereas, with a traditional PBN you're out there, your nowhere you spammed the PBN to death to get it to where it had some juice. It's not linked to anything that could be considered trusted or authoritative, and therefore it cannot pass on anything, any type of trust or authority to the destination, whatever that might be.

Whatever your online project is. That's what it needs, now, it's based on trust and authority. If it's not trusted, if it's not authoritative and it's not connected to something that's trusted and authoritative you're in trouble. We're teaching you guys, man, we've been telling you, what is it about a year and a half, almost, away from the post that I did, and we were talking about his even before I did the blog post. I did the blog post, because we were talking so much about seed sites, and seed sets, and that the way the trust rank algorithm was going to come in and the distance graph. For you guys, I suggest go and read the distance graph, the death of the PBN, the post is called.

Bradley: Yeah.

Marco: People should pay more attention to the stuff we have to say. Is what I would recommend. I mean, it's that simple.

Megarray Near Me SEO Campaign Testimonial

Bradley: Awesome. Thanks, Marco. Paul is up. He says, “Hey, guys. I just wanted to share the update on my attorney near me site. I've been doing video campaigns through Megarray for the site and after only four or five campaigns, 50 cities each, the site is now on page four of the first page for attorney near me.” Wow. That's incredible. “I went into search console and it shows 357 back links from YouTube. Other than the branded social media network links there are no other back links. I have done nothing else, yet, not RYS, press releases, citations, or back links. I do plan on doing them, just haven't yet. This is not a fluke. I have other near me sites that are only weeks old and I'm having the same results. I owe all of this success to Semantic Mastery and all of your training and tools. I cannot thank you guys enough.” I plus one'd it already. I'd do it again if it let me.

Hernan: Great, stuff.

Bradley: By the way Marco, you told me a while back that I was working too cheap. He says the same thing to me, Paul. “I just raised my monthly consultant fee to 3,000 per month. I'm tired of dealing with people who want shit for free and have no gratification for your hard work and success.” That's the majority of client work, Paul. That's why it's better to have your own assets. Thanks, and keep up the great work, which you're building. All these near me sites are your own assets. That's beautiful, because you don't have the whole client relationship thing that you've got to deal with.

Marco: Yeah. I think that Paul is onto something, here. This is the beginning of something that could be really, really good, because once you start building your own assets you stop depending on clients as you were currently saying, that's a beginning of something greater, in my opinion.

Bradley: Yeah.

Hernan: It's like a really amazing journey, when you start putting up your own stuff and ranking your own stuff.

Bradley: It's liberating.

Hernan: Yeah. It's liberating. It's challenging, but it's liberating. Congratulations, Paul.

Marco: If I can add. Paul. Paul is awesome, because all he does is get done for you services from us. He was in construction forever until housing to a crapper, right? It just left them flat out nothing. He gets into SEO, he finds us, he starts using our done for you services, he uses by the way done for you RYS a lot, he orders IFTTT network, he orders back linking, so the other guy, I cannot remember the name of the guy who wanted to know how to do it. Paul is a great example of a guy who, let me get all this stuff from you guys, I don't want to do it, I'll just go find clients, and you guys help me rank.

Bradley: Sure.

Marco: This is just an awesome story.

Buying Add On Top Of Maps Four Pack

Bradley: Earl is up. He says, “Google is rolling out an ad on the top of the now four pack in the Minneapolis area, it looks identical to the normal three pack listing except for a green ad label. My client would like to be advertising there, but I have not been able to find out how to do it, on how to buy the ad. Can anyone add some light?” You know, Earl, I would like a definitive answer on this, as well. I can give you some experience, like I can share some experience that I've had with that without any direct way to purchase that ad. For example, in Local Kingpin the case study that I had set up, my ad ended up in first place position for all the other advertisers.

That's just because I focused on, I raised my bid, first of all, but then I started focusing on raising my quality score and I got to position one with my ad and it stayed there and once I got to position one, and it was there for a few days, then what happened was the ad started to show in the maps pack, excuse me, when you would click on the more results, so at the bottom of the maps three pack you'd click on it, it would open up the expanded map page in a new tab and then my ad would be in the number one position, at the top. I wasn't able to get in the three pack, because I know that's being rolled out in select areas, first, but I'm assuming, because I didn't, there was no option for me to pay to be listed in the maps, expanded maps page.

There wasn't an option in AdWords for that, but because my ad was in position number one, it was automatically placed there, and there was only one ad in the maps, expanded maps page and it was my ad. I'm assuming because I was number one, top bidder and highest quality score, whatever, or a combination of those two, for those keywords that I was ranked for, or that I had been put in position number one in the ad section for. I'm assuming that it's probably just going to go to the highest bidder, or the highest placement, so the ads that are in the highest placement doesn't necessarily mean it's the highest bidder, because if your quality score is higher than somebody might have a lower quality score that's actually paying more, but doing a subordinate position. Right?

Marco: Right.

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Bradley: That would be my guess, but if somebody else has a definitive answer on how to get in to the maps pack with Google AdWords, I would certainly like to know.

Hernan: Right. You know that Earl just updated his question and he's saying that, he got in touch with Google and they told him that he needed to set up a device that can phone only, that can only get phone calls.

Bradley: [crosstalk 00:39:58], call only ad?

Hernan: Yeah. Call only ad with the advice that can only get, yeah, something like that.

Bradley: That's easy to do. If it's a call only ad thing, or something else you could do would be to have an ad that, use an ad extension, the call extension, because that way it will show, and remember call only ads, guys, will only show up on mobile devices, or devices that you could make a phone call from, so typically it's going to mobile devices. Like, you won't see a call only ad on the desktop and you won't usually see a call only ad on a tablet, either, but on a mobile device, a smart phone, you will.
What I recommend doing is setting up an actual regular ad, but use ad extensions and use the call extension, because then it adds that call option to the ad, so that it shows on the desktop as well as mobile devices. If you can call from the device then there's a tap to call button directly in the ad. Okay. That's what I would recommend, but that's actually really cool, Earl, I'm going to test that, because I'm not seeing any ads in the actual three pack, yet, in my area, at least in the areas that I've got funnel set up or AdWords campaigns setup for. I am seeing them in the expanded maps page. I'll be anxious to test on that one when I start seeing it in my area.

Publishing A Curated Content Into A Silo Or Post Them In A Blog Subdirectory

All right. Ben's up again. He says, “A question about content curation. If I am creating content for a money site, do you go to the trouble of creating silos and create the content to be relevant to the silos or just have a blog subdirector and create the content to be generally relevant to the money niche site?” Well, I kind of do both. Typically, what we'll do is, and this in the curation course, Curation Kingpin, or Content Kingpin course, Ben, but my curators they'll keep like Feedly, for example, a feed reader, or even just a spreadsheet with feeds that are niche related. Right? Then, they'll go in typically using a RSS feed reader, a feed reader, is the best because it makes it easy and you get to see all the posts that are new in like a magazine style, or a list view, or whatever.

So, Feedly is usually what we use. That is what I teach how to use. Anyways, don't just go in for the day when it's their day to publish a post, they'll go in and they'll just scan headlines. Right? They'll find something that pops out, that catches their attention and they'll note that or open it in another tab, and they'll go through and look for supporting other pieces of content that can help support the overall idea that they got for the other one. That's typically what they'll do is just go through and they'll find something that catches their attention and then try to find additional content to support that. When they publish it to the actual blog, if there's a silo, a category on the site already that it will support, then it will obviously be placed in that category. Right?

The internal linking will be such that it's linking up to a page or another post within that same silo, so it's going to benefit that silo. If it's a topic that is just related, whether topically related or geographically related, but then there might not be an actual category or a silo on the site yet, doesn't mean they're going to go build one. It just means that they're going to create a category and place that post within that category, and if at a later date we find that there's enough traffic potential in that particular category that had just been added for the blog post purpose, then we can go back and setup a proper silo with the silo landing page for the category and all that kind of stuff. Okay. Does that make sense? It's a matter of just doing, if content fits within a silo structure that's already present, then absolutely you want to add it to that silo, but if it doesn't that's okay to just put it in a more general blog for that site as long as it is relevant in some shape or fashion. Right? Either topically or geographically. If that makes sense? Okay.

“I just told you how we use it. Second, which would you prefer for creating leads and sales?” Honestly, the blogging itself, I don't ever really try to rank the blog posts, occasionally they rank and they'll generate traffic, but the majority of the time I'm using the blog post for ranking the pages on the site, that are set up to generate leads. I use the blog post to target long tail keywords to kind of reinforce an overall silo structure so that I can hopefully rank the short tail, or the very broad versions of the keyword where the majority of the traffic is going to come from anyways. A lot of the times as far as for creating leads and sales, I haven't tested one versus the other because my point in generating leads and sales is to get the pages to rank, and I use the blog post to do that. All right. It doesn't mean that you cannot optimize a post, guys, to rank. You certainly can. That's just not usually the strategy that I do.

YouTube Liked Recipe Issues

All right. Ed's up. “Hey, guys. I just wanted to know what Bradley found out from last week about the YouTube like recipe problem and errors that I've been getting since the middle of January. Thanks.” Ed, I've got the solution for you. I told you that I was going to have it for you this week, I'm not going to reveal it, here, on Hump Day Hangouts, that's the IFTTT SEO Academy update number nine, which starts in 15 minutes. I've got you covered, buddy. Make sure you login and watch the webinar in about 15 minutes, or just catch the replay it will be inside the member's area by Friday at the latest. Okay. I got you covered, though. They're all working beautifully. It took me a few minutes to figure it out, but I got it. I'll share that with you in a few minutes and everybody else in IFTTT SEO Academy.

Moz's Update On Domain Authority (DA) Of Expired Domains With IFTTT Rings

Deans, up. “In a situation where one is using a spider domains built to look like business, and some with IFTTT ranks to point to money sites. Does it matter about the effect of this on the DA?” No, Dean. “As I'm seeing a pattern in the MOZ, DA on expired domains is sometimes one despite trust being 15 to 30 plus in Majestic and even if MOZ, DA is 10 to 15, I've seen expired domains do a drop in as little as one to two months to single digits on a money sites DA, it went from 30 to 25 in the last MOZ update using this tactic.” Dean, we talked about this before. Stop worrying so much about metrics, especially domain authority. Honestly, just stop worrying about it, man. I don't see, I don't care about any of those metrics at all. I don't even look at them anymore, honestly. I don't. I don't care. I still look at Majestic metrics and it's more or less because of old habits die hard. It's kind of like just a curiosity thing for me, what are the metrics of this thing that I'm looking at. It doesn't really have any influence on what I'm going to do with it, anymore.

Hernan: [crosstalk 00:46:40]. I agree with you, Bradley, because the reality is that and one of the reasons why we keep using Trust Flow and topical Trust Flow as a reference we never fully trust those metrics, but we use them as a metric and we have really clear that those are third party metrics. They're not related to Google at all. One of the reasons why we use that is that it gets updated every day. Sometimes in real time. If you check in the morning you will have one Trust Flow check in the afternoon you pull in some links and provided them in Majestic, crawl those links you will get another result. The problem that I see with DA and every MOZ metrics is that they have a database that they update, publicly, like Google used to do with Page Rank, remember?

Bradley: Mm-hmm (affirmative).

Hernan: You will have a page rank, I don't know, a page rank number two and maybe the next update it will be a page rank number four, and vice versa, so that's a problem that I find with DA, that it's not updated and sometimes they will update once a month and then sometimes they will update it, I don't know, once every three months, whatever. Sometimes they will push back. It's a picture, so you're taking a picture, instead of recording a movie, you're taking a picture and that picture the other day it's obsolete, because you have blogs, back links [inaudible 00:48:14] as well as a bunch of other things. That's why I don't pay that much attention to DA, number one. Number two, it's because simply with spam you can really manipulate DA, we've done it with sub domains, we've done it with spam, thousands of back links. We have done it. You can easily manipulate DA, so with having those two things in mind, I don't think that domain authority pays authority and the new spam score, or whatever that's called, I don't think that's trustworthy. Just because the fact that it's not being updated fast enough and number two we have manipulated it real easily with spam.

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Bradley: Yeah.

Marco: If I may, the problem is that only MOZ knows it's algorithm. Only [inaudible 00:48:58] knows it's algorithm. Majestic what have you. Nobody knows Googles algorithm, so they're all just guessing. It makes no difference. Absolutely no difference in what we're trying to do, because what we're trying to do is we're trying to target Googles algorithm, now from our tests, we know how to go into Googles algorithm and make it do basically whatever we want it to do. Why would we take third party metrics if we know that just by being consistent, for example, just by staying themed and relevant, all of these other things. We know if we do that we're going to trigger the right sections of the algorithm. Why would we bother with third party metrics, anymore? We know how it is, that we want to influence the algorithm in a positive way.

Scraping Product Prices From An Html On An Ecommerce Site For A Feed To Update Prices On Google Shopping Ads

Bradley: That's right. All right. We've got five minutes. I want to get through the four that I can see right here. I'm not going to scroll up anymore. Let's go through like a speed round, very quickly. Michael's question is, “Please, can someone shed some light on scrapping product prices from the HTML on an eCommerce site for a feed to update prices on Google shopping ads. As in when they change. The site has about 7,000 products, currently the company charges for the service, but we want to do it ourselves. Many thanks. SMT.”

What I would suggest, Michael, I'll let the other guys comment, but guys please keep your comments quick, because we're going to try to get through these other ones as well. What I would suggest is hiring somebody from Upwork to code out a simple program that would do that for you, so that you don't have to keep paying for it, you pay it once to get it coded and sure that can be done very quickly and for inexpensive. Then you can run that script over and over again whenever you needed to. It could probably even be done somehow within Google Sheets or something like that, but I'll let Marco comment on that, since that's more you wheelhouse. Marco?

Marco: Sorry. I was muted.

Bradley: Okay.

Marco: I'm not sure.

Bradley: [crosstalk 00:50:59]. Something could be coded that could scrape parse data from an HTML.

Marco: Yeah. I mean, of course, but I would have to talk, you know what I'd do I'd talk to Cesar.

Bradley: Yeah.

Marco: Can we do this? When Cesar says, yeah, we can do it this way, and then we go and do it.

Bradley: Yeah. Of course.

Adam: Yeah. Wayne just recommended imacro. Yeah. There's a bunch of programs. If it's really simple you can do it in a spreadsheet. If it's more you could get someone to code this up in a day.

Bradley: Yeah. That's what I would do. I would poke around on Upwork and find somebody. Post a job. Ask a few people to take a look at your job and quote you a price. You could probably find something very, very cheap that could be a script that could run, or a simple app or something they could run for you and you wouldn't have to pay on a monthly basis for that.

Marco: For an imacro you can even go into Fiver.

Bradley: Yeah. Possibly. I've got a imacro guy on Upwork that's fabulous. If you want his information, Michael, just let me know and I can get you his name. His name is Marion Begic, B-E-G-I-C, M-A-R-I-O-N, Marion Begic. He's awesome. Imacro guy. All right.

How Do I Rank My Client In The 3 Pack? 

“Thank you for the info, being taught on IFTTT SEO, I believe it was one of my best decisions. Plus one. I'm also in the midst of deciding to get RYS Academy as well. My question is how do I rank my client in the three pack?” That's a very broad question. We cannot really answer it in three minutes, but this very webinar we talked a lot about how to do it.

Set up the site. Set up the IFTTT network, which it looks like you're going to be doing anyways, and then start populating the blog with content, which we'll syndicate and use that as starting point. Build citations. RYS drive stack. If you're going to buy the course, you can build it yourself, very time consuming. You can also hire us to build it for you, while you're going through the course. That would actually give you a completed drive stack to look at, once you are done with the course. In my opinion, that's the way to go, because then you actually get to see one done correctly that you can dissect and take apart, whatever, as you're building your own. That's what I would recommend.

Marco: He can also teach his own VA how to do it from that drive stack.

Bradley: From the training, that's correct.

Marco: Yeah.

Can You Rank And Rent A Google Site?

Bradley: Toby, says, “Can you rank and rent a Google site? My sites been out, sent to Siberia and the Google site is now in the first page with one article.” That's the power of Google's narcissism, Toby. Absolutely you can rank and rent a Google site.

Marco: Yes.

How To Fix “Blog URL Is Not A Valid WordPress URL” Error In IFTTT??

Bradley: No, remember, absolutely you can, you don't own the Google site, Google's letting you use it, but you can control it and the thing I wouldn't sell a Google site to a client, but I would rank it as my own digital asset and then rent it out. I'd definitely do that. Last, this is the last thing and we've got to wrap it up, guys. Greg [inaudible 00:53:44] says, “What are the most common things to check for when you get the error message blog URL is not a valid WordPress URL when adding to an RSS app with an IFTTT?” Most likely, check the blog title, first to make sure that there is a title in the blog. Go to settings, general, and make sure that there is a title for the blog, so inside of WordPress go to settings, general, and make sure there's a title, that's number one.

Number two, check to make sure that there is content in the blog, if that feed is empty it will say not a valid feed, so you have to have one publish post, even if it's the hello world post, it doesn't matter. It has to have one published post in the feed. Number three, check plugin compatibility issues. If you're using like a Bot Blocker plugin like Spider Spanker or something like that, sometimes they will block IFTTT from accessing the RSS feed, so you need to disable plugins if you've tried the other two things I've mentioned, disable all plugins and check the feed again, if it's valid at that point then start enabling one plugin at a time and checking it after you've enabled each plugin.

Eventually you'll be able to identify which plugin is causing the error message or the incompatibility issue. Okay. Lastly, if you cannot get RSS feed, if all other things have been checked and they're correct then go burn a feed burner feed from your RSS feed and then use the feed burner feed in IFTTT and it will work. All right. I always do that as the last resort. Okay, guys. Wrapping it up. IFTTT SEO webinar update webinar number nine is next. By the way I just very, very quickly Adam mentioned-

Adam: What's up?

Bradley: The back link indexing thing. In the IFTTT update webinar we have a method now, since back link commando is no longer working to automate pulling your post URLs from your web two feeds and submitting, I mean, we have a way to automate extracting the URLs now, let's put it that way. That's going to be covered in the update webinar here in about four minutes. See you all over there. Thanks, guys.

Marco: Bye, everybody. Later.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 118

By April

Click on the video above to watch Episode 118 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 

 

Announcement

Bradley: Didn't say it yet.

Marco: Don't talk about Adam.

Hernan: There we go.

Bradley: Hey, everybody. This is Bradley Benner with Semantic Mastery. It is Wednesday, February 8th at 4 p.m. Eastern. This is Hump Day Hangouts episode 118. Wow. We got Hernan on and Marco on with us today. What's up, Hernan?

Hernan: Hey, guys. Hey, everyone. It's really, really good to be here.

Bradley: Marco how are you?

Marco: What's up dude?

Bradley: Adam's not here who typically does announcements, but I know that Hernan and Marco both wanted to tease a couple things or talk about a couple thing so I'll let you jump right into it.

Hernan: Yeah. Well, first off that we're getting close on the VPH, Video Power House launch. There's some really, really powerful stuff going on in there. We will give you guys … Adam didn't allow me to share with you guys the link to actually jump on the list, but I'll try to convince him to actually share the link with you guys next week so that you can jump in. We will have a bunch of stuff going in there. We have training for the guys that are in the list that we are not sharing anywhere else. I think it's going to be pretty cool so that you can jump in the Video Power House. Also one of the things that we discuss on our last meeting in Panama was the possibility of start offering services, in particular traffic services.

Bradley has been diving hard into PPC, in particular AdWords and YouTube. Myself I've been spending a lot of time on Facebook advertising. We decided to go ahead and set up a traffic agency. We are polishing the details and that's going to be available soon. If you guys have projects that need traffic, you can start contacting us and we will give you the details shortly. We're still ironing out the details and that's going to be launching soon as well.

Bradley: We're going to be starting off with Facebook and we'll be adding AdWords, search PPC, as well as YouTube. AdWords for video and Bing search and then probably a few months down the road we'll be in the display network. Well, we'll be using display network for like remarketing, retargeting stuff, but like setting up separate display campaigns will be something that comes down the road. Just to let you guys know.

Hernan: Mm-hmm (affirmative). Yup.

Bradley: Okay? What else?

Hernan: Marco? You want to say something?

Marco: Yeah. Have I mentioned how easy it is to rank in YouTube ever since they tweaked the algorithm to make it more difficult? Have I mentioned how easy it … Should I even be saying anything?

Bradley: Probably not. Not yet.

Marco: Sorry. Okay. Moving on, we're deep in the lab. You guys know that. We recruited programmer, right, Cesar. Most of you guys know Jesson from our Done For You RYS services. He's in there training. We have two master spammers. I am in awe. You guys know that I teach to a whole other level when I spam, but these guys outdo me and I'm impressed. Sometimes when I look at their spamming, literally I want to cry. I'm so happy. It's just so awesome man. The great thing about it, remember how I always say you have to be a master mimic with Google? If you don't have the trust and authority to rank, you have to look like you do so that you can rank. Well, we've accomplished that. I shouldn't say accomplished. Yeah, I can say it. This is the level that we're going to.

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This is what we're going to have available come August. Guys, get ready because it's not just like everyone else does where they just repolish old crap and sell it to you like it's new. You should know better than to expect that from us. It's just something that's so awesome, I can't even say where we are because somebody else will take credit for it once we do it, right? They'll get the training and then they'll put out their own training and say it was theirs. Like they're doing with IFTTT now where supposedly they invented it. I invented Google Drive is what I'm going to come up with, right? I invented Google Drive guys. I'm going to take credit for it. Anyway, enough ranting. Be ready. It's awesome.

We're spamming the crap out of everything and getting just tons of results in some of the most difficult niches that you'd ever imagine. I'm going to leave it at that.

Bradley: I love that you said the spamming is so beautiful that you almost cried. That must be some lovely spam.

Marco: Tears of happiness man.

Bradley: All right. Cool. Well, guys, the only announcement I have is next week, next Wednesday, immediately following Hump Day Hangouts is the IFTTT update webinar. I think it's either number 8 or number 9. Anyways, we got several things to go over next week so just be aware of that. The event has already been posted in the Facebook group. That's where you can find the link that will take you over to the event page for the webinar. Also we have a master class today immediately following Hump Day Hangouts. If you guys don't have anything else, I'm going to go ahead and jump into the questions.

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Hernan: We're good.

Bradley: We're good? All right. Let me grab the screen. Is the audio back now guys?

Hernan: Good to go.

Marco: Yeah.

SEO For Beginners

Bradley: Okay. Cool. Thanks. All right. Cool. We're going to start right at the bottom here. It looks like Vanita is up and she says, “Hi, I'm Vanita from the UK. I don't know anything about SEO. I'm a total beginner. I want to rank real estate and mortgage broker websites. Where can I start learning? I watched some of your videos. Nothing makes sense to me. It's all jargon and complicated code words. If you can help, I'll appreciate it and I won't be able to listen live due to the time differences. Thank you.” Well, Vanita, one thing is we've got a ton of content on the YouTube. That's for damn sure. I see that you say you want to learn about SEO. I don't know. I mentioned this. We did a webinar for new subscribers last week and Marco, Hernan and I did actually.

I mentioned this in that. My strategy has completely done 180 degree shift. I would recommend personally anybody that's new, it depends on what kind of resources you have available. Typically people either have more time than money or more money than time. It really depends on where you're at. I suggest starting off with paid traffic initially now. That's my strategy going forward which would be … I start with Google search PPC or pay per clicks since that's all jargon to you. That's AdWords, okay? Google AdWords. That where you pay for your traffic. What I found is especially before starting in an SEO project, I like to use AdWords now to determine … Find out more data about my market. It's more like discovery like anything else.

It's research and discovery, right? It helps me to identify the pain points, the keywords, the actual search queries that people are typing into Google, where the traffic's coming from, what converts. All of that I can fine tune and kind of get set up and gather data and start fine tuning my sales funnels or opt-in funnels or whatever it is that I'm trying to do, whatever my conversion goal is, right? Excuse me. I can start getting that set up, start collecting data and then I'll turn around and build out an SEO campaign once I've identified the successful terms, the successful keywords and the pain points in the market. You can determine all of this rather quickly with AdWords. Cost you a few hundred dollars in traffic if you know what you're doing.

If you don't know what you're doing, you could spend thousands of dollars in traffic. That's personally how … I'm not starting anything with SEO anymore. Not right out of the gate, okay? Because SEO has become so complicated and so complex unless you're Marco and you're the spam king, but seriously, SEO has become so complicated and so complex and it's difficult and it takes time and you have to be patient. My strategy like I said is turn to paid traffic. Then once I've identified the things that are working in that particular industry or for that project, then I will go ahead and start setting up the SEO portion of the campaign.

Because I only want to spend time and energy and money on SEO work for the terms I already know will be successful because I've proven that through paid traffic. Guys, that's not an old concept. It's new to me. I mean it's a new concept. It's an old concept. It's new to me just because I always ignored it. When I heard other people for years say that same thing, I always ignored it because I was adamant about just using SEO. I was successful doing so. Again, I say for new people that are just starting out, now if you don't have any money to invest in paid traffic, then SEO is going to be the way to go because you obviously would have more time than money to be able to invest, right?

If that's the case, then I would recommend starting with probably video SEO which is typically what I tell people I do when they start off if they're going to start off in the SEO route is to go with video SEO because it's usually a lot easier than trying to rank websites and stuff or webpages, but it depends on what kind of webpages you're trying to rank. Because again that's one of the products that we have called RYS Academy uses Google Drive files which are free to not only rank the drive files themselves, but also to help rank whatever properties that we want. That's a more advanced course, but it's very, very, very effective. What I like about it is you don't have to learn …

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You can use specifically just Google Drive to be able to rank stuff as well, rank the files themselves, as well rank other properties. You don't need to learn everything else like web design and back link building and all that other kind of stuff you really don't need to learn. Vanita, starting off as a rank beginner which is which you're saying that you are, again I would recommend starting with paid traffic if you have the resources available. If you don't, then I would start with video SEO. That said, I can point you to some courses that we have if you want to learn AdWords. Specifically like you said you want to rank real estate and mortgage broker websites, I think those are great for Local Kingpin.

Local Kingpin is a product that we developed underneath one of our sister companies called Mastery PR. Local Kingpin is specifically for setting up lead gen sites, lead generation sites, or sites for local businesses, brick and mortar local businesses. Real estate agents, mortgage brokers, those would work well. They would fit the Local Kingpin model very, very well. Again if you want to start with SEO instead, then I don't know guys, what would you recommend? IFTTT SEO Academy probably.

Marco: I would stay with IFTTT SEO, but if he … I'm not sure if Vanita's a he or a she, but if you're that new, I would say go learn the jargon. Go learn what it all means. There's places where you can learn the terms so that you're familiar with whatever it is that we're talking about and then move on from there. You can do it both, learn the jargon and implement IFTTT SEO Academy. You can also do that the Local Kingpin. I would say real estate and mortgage broker, high competition and he's going to have to pay a large amount per click unless he really dials it in and goes after something with less competition. You'll have to take a look. You have to know your market. You have to know what it is that you're going after.

You have to know where the money is so that you can concentrate. Because if you only have a hundred bucks a month to spend on AdWords which is okay, you can possibly generate a couple of leads from that, but that's all you can expect is maybe a couple of leads from that hundred bucks that you invest. Learn. Learn all you can. Take in all you can while at the same time taking some type of action. Don't just consume information and do nothing because then … When you're done consuming information, you're right at the place where you started except you know more. You know more, but you still haven't done anything. You haven't made a nickel. At least if you start implementing ideas, you can go through YouTube. We have a YouTube training course.

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We have a whole bunch of things that you could take advantage of and try to generate some type of income while you're learning. That would be my advice.

Bradley: One thing I want to add to that because Marco mentioned that real estate keywords and mortgage learn type keywords are typically expensive when you're paying for the traffic. PPC, pay per click, they're typically the competition is high so it's expensive, but so is the competition for SEO in those industries. The competition is high in both of those industries regardless of whether you're doing SEO or paid traffic. It really doesn't matter. Either way the competition's going to be high. In AdWords, all that means is you're going to pay more per click. Your clicks are going to be more expensive.

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Obviously your goal is to generate leads and so the leads, the cost per lead or cost per acquisition's going to be higher because it's competitive and there's a lot of other people typically bidding on those keywords. In SEO, again that's very, very … I know because I've worked with several real estate agents in the past and a real estate broker, an actual Re/Max affiliate. I can tell you that the SEO is really difficult for those as well because a lot of the times you're dealing with … For SEO the competition is the big, big website. Re/Max and Long and Foster and what's … Redfin I think is one of them or whatever. There's a whole bunch of, Zillow's another one, whole bunch of real estate websites that generally take up all the space on page one.

It's very, very difficult to rank with SEO in those industries as well. Like Marco said, you definitely want to find out where the money is because regardless of whether you're doing AdWords or SEO, if you don't know where the money is, then you're going to be wasting both time and money on testing and trying to find out. Personally I like the AdWords route better because I can get to the pain points. I can understand the market a lot faster and then once I understand that market, then I'll put the effort into the SEO like I mentioned before.

Because especially in a competitive market that's competitive with SEO guys, if you try to go right out of the bat and just assume that you know where the money is in the market and start working on all this SEO stuff just to find out three months down the road, six months down the road when you finally get something ranked and it starts generating some traffic, but it's not converting and it's generating any revenue, you just lost three to six months worth of work. Right? Three to six months just to find out that you were targeting the wrong damn terms or that you were in a market that there's no money. That's all I'm saying is I think it's better to start off using paid traffic so you can identify where the money is, what is converting and then put the effort into the SEO.

Again that's prohibited to some people and I get that. You just have to really choose your own battles. You have any input on that Hernan?

Hernan: Oops, I was muted. No, I agree with you. I think this is a complex universe. Again IFTTT SEO Academy I think it's the best way to go initially because we treat … Although we treat some complex stuff over there, I think it's the best way to go. This needs to be taken step-by-step. You learn as you go. We are always saying that you need to be testing. That in my opinion is the best way to learn like honestly. You take a concept that you learn here. You ask your question. We tell you our input and then you go and text and then this works, this doesn't work. That's the best way. The hands-on approach is the way to go in my opinion.

Bradley: Total immersion. Okay. Ed is up and I see that he posted a followup up here under a different profile because I was reading these earlier. Ed's basically saying the YouTube like recipes aren't working for him. Ed, I'll have to look into that. We have the IFTTT update webinar next Wednesday. I've added that to the list of things to check into between now and next Wednesday. I will cover that in the update webinar, okay? I haven't heard anybody else say that it's not working yet so it maybe an isolated incident, but I will test it myself and get back to you on that. Well, again I will cover this next Wednesday in the IFTTT update webinar, okay?

Using IFTTT Network To Post Both Videos And Articles

 

Ben's up. Ben says, “Hey, guys. Two questions. Number one is if for one niche I have a site with a branded network around it triggered by RSS and a YouTube channel triggering a tier 2 network, a 2 tier network, then the Google properties in the branded network around the site, Blogger, Google Plus, Google Plus Page, also used in the tier 1 ring triggered by the YouTube channel so that they would be populated with posts and videos. If for one niche I have a site, are the Google properties in the branded network around also used in the tier 1 ring trigger it?” Well, you can Ben. It's up to you. Look, we've covered this a lot of times. I'm going to cover it again, but I do want to point something out guys because I saw this earlier so I pulled this up. We do have a knowledge base, support.semanticmastery.com.

If you go in there and you click on the IFTTT SEO Academy category, there's pages and pages in here of frequently asked questions. This is one that comes up … It's not 100% exact match Ben, but this is very similar to your question. Right here it says, “If I have a YouTube channel and a branded website, can I syndicate both to the same network via IFTTT??” I just want to point this out guys because I know we have some of the same questions come up almost every week or often enough that we put them in the frequently asked questions section. I just want to point this out that this is a resource that you guys have to get your questions answered so you don't have to wait until Wednesday That said, let's cover this briefly. All right. You can.

I've mentioned this many, many times, but if you have a branded tier 1 network and it's being fed or triggered by your money site which is what I recommend if you are using both a YouTube channel syndication network, so YouTube syndication network and a money site blog syndication network. If you're going to use both for the same project, the same brand, then most of the time what I want to do is put the tier 1 branded network attached and triggered by the blog itself. Then the YouTube channel I will put just persona based rings around that. Tier 1 rings or tier 2, whatever you want, as many as you want because it doesn't matter. There's no footprint issues with YouTube still to this day. That could change at any moment. I don't expect it to, but it could at any moment.

To this day there's no footprint issues with syndicating YouTube videos the way that we have the applets or the recipes set up, but there is with your blog, blog syndication networks. There can be footprint issues especially with 2 tier networks with you're using those. I don't recommend using those unless using something like RSS Smasher or if you want to go through the additional trouble of related content feeds, blah blah blah, we've been over that too. Put the tier 1 branded network attached to the blog because you want to benefit your website, your domain, more so than you want to be benefit YouTube because you own that so to speak. You own the website. YouTube's just allowing you to use some space to rent basically a channel on their site.

I always like to push the authority over to the money site if possible. That's why I like to use the branded ring for the money site and then all persona based rings for the YouTube channel. Guys, this is only for if you're going to be using both the YouTube channel and blog syndication for the same brand. You guys get that? Just want to clarify that. However, here's the thing, if you want to have your YouTube channel and your blog trigger the same network, that's perfectly okay to do. It's the same brand, right? It makes sense to do so. What I recommend is a lot of times people will publish videos to the YouTube channel and then they'll take the YouTube video and publish it to their blog and they won't change anything.

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They won't add additional text. They won't change the titles. In other words, whatever the title of the video was on the YouTube channel, they go embed it into a post on their blog and then they use the same title from the YouTube video as the blog post title. Then they usually don't add any content below it or if they do, whatever. My point is what happens is if you do that where both the YouTube channel and the blog are triggering and syndicating to the same network, the same branded network or even just a handful of properties within the same network, my point is is that it will end up looking like duplicate posts unless, unless you end up making the blog post unique somehow versus just the YouTube video.

Let's put it this way to try to clarify this or to make this a little bit more clear, if you post a video or you publish a video to your YouTube channel, then you want to publish to your blog, that's perfectly fine as well, but making more blog appropriate style title and add some additional content. One thing that I love to do is to actually take whatever video it is that I'm going to embed into a post on my money site and have it transcribed, right? Have it transcribed. Any news transcription text is blog post text because now and remember again, make the title more like blog appropriate. When you first upload it to your YouTube channel, it's going to syndicate out to that network with the YouTube title and all that.

Then when you publish it to your blog, if you switch it up and make it unique enough even if the same video is present in the post, it doesn't matter because it's a unique post. Does that make sense? It's a different title and you have additional content. It's not just a republishing of the same video. The problem occurs when it … Because it looks spammy guys. If you have in your branded network basically what looks like duplicate posts because one came from YouTube and one came from your money site and there's very little differences between the two, then it's going to look like duplicate posts on your branded properties which can end up getting them terminated for spam. That's my whole point.

If you want to syndicate from both to the same network, I recommend just switching it up enough on the blog when you republish your video to your blog to make it unique, to make it to where it's not duplicate content anymore. It can be the same video, that's fine, but just switch up the title and add some content, some additional text below the video or in the post itself. That's perfectly fine to do just to let you know. Like I said, that's what I recommend doing guys because you don't want to … Unless you're using it for spam purposes, I wouldn't want to be cluttering up my branded properties with duplicate posts. All right. Number two.

Dominate A Local Competitive Market

“If I am in a local market for lead gen and it's competitive, what is the best strategy for being the dominant player in that market 12 to 18 months from now? Is it just to muscle my way to the top for the primary search term? If so, what is the best way to do that? Alternatively, would you cast a wide net targeting relevant, but less competitive keywords, creating and posting one or two curated post per day. One to two videos per day for 12 to 18 months.” Well, if you're in a really competitive industry, then yeah. I mean again my first go-to strategy now is AdWords like right off the bat. I would start working my way in or muscling my way into the top of the AdWords, the ads pack. That's what I would be doing because again if you're … The primary search term.

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If you already know this market and you know the primary search term has got money in it and you can determine that which by the way we should mention this for Vanita, one thing you can check to see which keywords are … If you see a lot of people paying for ads, so a lot of advertisers for different types … For keywords that you're looking at, then you know that there's money in that niche if that makes sense or in those keywords, right? For Ben, excuse me, Ben, I would be working on AdWords number one because I think that that's critical for lead gen especially now. I think it's absolutely critical, but then I would be focusing on maps too if possible. Now I don't know your situation. I don't know if you have a physical location in this area.

It's very difficult with just small amount of text here to assume everything that's going on for your project specially, but what I would say is maps for lead gen guys. I've got several dozen lead gen sites and I can tell you that the ones that we're just using organic rankings for generating leads have tanked. Like not the rankings have tanked. My lead volume has tanked because there's just so much competition now between the ads and the maps 3-pack that you often have to go pass seven damn listings to get to the first organic listing.

I've noticed for a lot of local terms now guys, I don't know if you guys have noticed this, but for a lot of the industries that I'm in or for the cities that I'm in because I'm pretty much mainly in just a couple industries, I'm seeing a lot more directory sites listed on page one now in the organic section. I'm seeing a lot more of that. They're starting to muscle out the little guys. Because of that, like I said, I would recommend focusing specifically on maps if possible for SEO and I would be focusing on AdWords and maps. Pretty much that's what I would be doing. You guys have any comment on that?

Hernan: Yeah, I think that would be the best way to go. Plus you can have really quick iterations of your website if it's converting. The ability that will give you paid advertising, once you have a proven website, you will be miles ahead of those that are just waiting for them to rank their websites or whatever. Let's say that you need to wait, I don't know, three months for you to rank on the 3-pack or for you to rank on the regular listings, whatever that is, then you have lost three months of potential input on your website. You do not need to wait those three months. If you have traffic coming in and then when SEO kicks in, then you will have version two or version three of your website, et cetera, et cetera. Have that in mind as well.

Bradley: The other part of this that I want to mention is … The second part of this question or the last part of this question when you say, “Would you cast a wide net targeting relevant, but less competitive keywords?” Yes. I would do that anyways. My point is that if you're in a competitive market, it's going to take an SEO strategy, time and patience in order to work your way in or muscle your way in like what you just mentioned. What I'm saying is absolutely always target long tail. Use your blog. That's the whole IFTTT SEO strategy guys is to identify the top level keywords, then find supporting type keywords. The longer tail versions of the keywords, SLI, co-occurring keyword type things, reinforcing supporting keywords that are generally going to be longer tail in nature.

Then start blogging using those keywords. Creating blog posts whether their original or curated content covering those topics using those longer tail keyword phrases as the primary topic of the post. Build silo structure into your site and continuously blog on a consistent and regular basis and you will start to muscle your way into that top level term. You use the blog as your way to build that relevancy and back links starting with just distributing content that's relevant within a proper silo structure. I absolutely recommend that you do that anyways for any SEO strategy you should be doing that.

Why go after the top level that's going to take you months of effort when you can start going after longer tail stuff and get traction a hell of a lot quicker which will also reinforce your efforts to try to rank for the top level term, if that make sense. Guys, I used to go after just the top level terms all the time. Overtime I realized that that was ass backwards strategy. I should be going after the low hanging fruit first to initially get some traction, start getting some leads and thus revenue. Then reinvest and continually work on trying to rank for those top level terms where the real money is. In the meantime, I can start generating revenue especially for lead gen, right? I can start selling those leads whether they came from a long tail search or top level change, it doesn't matter.

A lead is a lead is a lead, right? Again for that just one … I want to point this out one time, but we talk about this tool all the time, Power Suggest Pro has got to be my favorite keyword tool of all time guys for SEO. For AdWords, I just use the Keyword Planner. For SEO, the Power Suggest Pro is probably the greatest keyword research tool of all time in my opinion. It's inexpensive. It's like 57 bucks one time and it's a super simple tool. It doesn't have a learning curve at all. All you do is punch your main keywords in there, select Google if you're going to be targeting Google. You can uncheck YouTube. Then click search and it will start spitting out the suggested autosuggest keywords very, very quickly and you'll get all the long tail ideas that you need for your content marketing right there.

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Does that make sense? It will give you a gold that you can use, really long tail stuff a lot of times … Power Suggest will return really long tail terms sometimes that are absolute gold because there's traffic there and you can build relevancy within a silo to help rank your top level term.

Marco: I added the link.

Bradley: Okay. Thanks. This was Ed following up on the IFTTT YouTube like recipes. Again I'll cover that … I'll look into that and get … That will be covered next Wednesday. Edward's up. He's got several questions. Go ahead?

Marco: I would just say with Ben, he's looking to rank …

Bradley: Your audio's coming in and out.

Marco: Can you hear me?

Bradley: I can right now, but you've been breaking up. Try again.

Marco: Let me try it again. RYS Academy if he wants to rank in the mad pack. It's incredible how it influences it. Then we're also working on lessening the competition in organic results. That's something else to look forward to.

Bradley: We're not going to elaborate on that yet, are we?

Marco: Not yet.

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Bradley: Okay. Lessening the competition. I love it. All right.

What Is The Priority When It Comes To Consuming Semantic Mastery Products If I Want To Grow My Company?

Edward's up. Edward's very hungry right now. He says, “My goal is to grow my local business from 5k to 50k month. I have purchased Outsource Kingpin and IFTTT B2. I just bought Mega-Ray. I know I need Local and Content Kingpin, but also RYS. You're killing me. I try to consume all you sell. What do I do too much? What is priority? I want to be the best I can be. Help.” Edward, I really, really, really respect your motivation and your drive. That's what it takes man. My guess is you're going to be very successful because you're like a sponge trying to absorb everything and I get that and I appreciate that. First of all, congratulations.

Second of all, I recommend honestly, this isn't just a shameless plug, but I recommend you join the Mastermind and the reason I say that is because you're buying all of these products of ours. If you were in the Mastermind, first of all, you'd have direct access to my partners and I pretty much whenever you want. Second of all, you have access to all the other Mastermind members. There's some real savvy dudes in our group man. I'm telling you. We learn just as much from them as they learn from us. There's no doubt. We've got some really savvy people in the Mastermind. Third, all the products that you're purchasing most of them would be included in your Mastermind membership so you wouldn't have to purchase all of those products including the Mastery PR products.

For example, Outsource Kingpin and Content Kingpin those are included with the Mastermind purchases, your Mastermind subscription. Local Kingpin, there's a significant discount on that. RYS, a significant discount on that. My point is is going out and spending all these one off to purchase these course, I mean that's great. We appreciate it, but you could have saved yourself a lot of money inside the Mastermind. Plus get a hell of a lot more information and direct access to us, as well as all the other Mastermind members which is a ton of activity on our group all the time guys. I really recommend that you do that Edward. That said, let's see, it really depends on what it is that you're that trying to do.

I know that we talked last week Edward, because you had several questions and I know that we ran out of time and we're probably running run out of time again today. We have the Masterclass and Mastermind webinars that we do biweekly. Today we have a Masterclass webinar. Tomorrow Mastermind webinar. It's something that again you'd have a lot more direct access to us where we could literally help you with specific problems that you're having in your business. That's one thing. The other thing is if you want to do lead gen, I understand that you're doing client services right now. Guys, I get that. There's immediate money in providing client services. Do that. That's fine. I also recommend you start building your own lead gen business on the side so that you control and own the assets, right?

That you stop building up other's people assets and start building your own. That's what I highly recommend that you do. If you need immediate income and you can that by generating client services, that's great. On the side in your off time, in your downtime, start building out your own assets because then you can build out lead gen assets in whatever niche or whatever city you want. I recommend zeroing in one particular industry and sticking within that industry. Seriously. Go all in 100% in one vertical guys and stick with it because then you can become an expert and a big fish in a small pond. If you try to go broad and just say, “I'm going to provide local SEO or consulting services or lead gen services for any business that will take me,” you have to do all the research on every new project.

You have to start from square one. If you select one particular industry and zero in on that, then you can become an expert. Well, you're going to constantly be doing ongoing research anyways, but all you're going be doing is adding to what you already know. You're going to continually get better. You're going to be able to speak the language fluently of those people in that industry so you'll know the vocabulary, you'll be able to speak directly to their pain and you'll be able to charge a hell of a lot higher prices for your services too then if you try to be a jack of all trades if that make sense.

Marco: Can you scroll up real quick to Wayne's comment because Wayne … He's a Mastermind member so that's why I wanted you to read that.

Bradley: “Edward, it's a business not a hobby. It's only expensive if you don't use it. Pick the minds of the Semantic Mastery team and the Mastermind.” I appreciate that Wayne. Totally agree. Look at all questions from Edward. Oh, wow. All right. We're going to have to move on because we're at 4:37 already. Again my best suggestion is to join the Mastermind, Edward, because if you're willing to put in the effort and the work and spend the money on training which obviously you are and you have that desire and that drive, you would be a perfect fit for the Mastermind. You'd save yourself some money and you would literally get all the information that you could possibly need inside there. All right. Next. This is Toby. I remember.

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How Long Do I Have To Wait For My Website To Get To Page #1?

“Main money site is three months old. It bounced around from second page to fifth page. Now back to the top of fourth in the last two weeks. Is this the new norm?” Yes, Toby. “Is this the new norm or do we set to decide to build another money site?” Well, I would say both. Yes, it's the new norm, but go ahead if you have the ability and the time, the desire to do so, then build a second property too. That's a Terry Kyle strategy which is anytime going into a new niche and testing a new niche or a new keywords and a new city or whatever, is to build more than just one site. Because if you put all your eggs in one basket, there is that random ranking factor that sometimes domains just perform poorly. Even a brand new domain or expired domain alike, it doesn't matter.

Sometimes domains just are like … I call it an algorithmic anomaly. It's just some domains just are at a disadvantage right out of the gate and there's not really any rhyme or reason to it. If you build multiple sites for the same project essentially, then some are just going to perform better than others naturally. Again it's difficult to do if you're doing a lot of projects. I get that. If you're only working on a couple of projects, it makes sense to instead of just putting all your eggs in one basket, so one site, build out two or three because one of them is going to outperform the others hands down every time. It's just the nature of the game guys. I would say it is a new norm.

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Dancing and that whole probationary period, Marco's done a fantastic job on a blog post about that. They called it the Google Dance and making changes and that kind of stuff. Dancing a lot especially for new sites is the new norm, but also if you can build additional sites, you may find that just one site will outperform all the others by leaps and bounds. Then that's your winner, right? Like Terry Kyle because that's a strategy I learned from him that he'll go out and build five sites around a particular set of keywords. Invariably one will always outperform the other four. There will be a mixed ins to how well each one of them performs, but there's one that rises to the top and then that's the one going forward that you put the most effort into, if that make sense.

The other properties guys is not a waste of time because the other properties can be used as feeder properties. Parasites. PBN sites. Sites for back linking purposes. The other sites aren't a waste. You just identify which one's going to perform the best in search and then use that to be your money site and all the other ones become feeder sites.

Hernan: I wanted to add real quick that when you have a winner, when you have a winning domain, you can see it right off the bat. It's crazy. I don't know you could struggling like for months to get a domain to page one, but when you have a winning domain, you only need a couple of tweaks to the onsite SEO. Not even back links. That's the power of having a winning domain. You will make things so much easier. That's why Terry Kyle's approach is this because he's really on par with that. You can really tell when you have a winning domain right off the bat. I don't know why. Maybe it's some randomness in it or maybe there are fluctuations of the algorithm. I don't know why, but there's this randomness that you need to have in mind so it feeds your project.

I would suggest that yeah, go ahead. To test it out is super simple. What you do need to do is set up three WordPress sites with three different articles and optimize them for SEO. The one that gets without links, without anything, with the default WordPress thing, once you have that, the domain that hits the higher rank if you would or page 2 or bottom page 1, whatever, that's the domain you keep. It's super straightforward, super simple. It will take you half an hour and it can save you months of trying hard for ranking your domain.

Marco: He also has a Google site ranking on the first site.

Bradley: Yeah, I saw that.

Marco: I would say optimize that. Make that the hub. Make that where everything starts. Once you have that optimized, then you can push the power any way you want. That's the theory behind or part of the theory behind RYS Academy. We play on the fact that Google is narcicisstic. It's going to love itself before it loves anybody else. If it ever does love anybody else. That's what we play on.

Bradley: He says, “Google site just made it on the first page so this should all tell us something or tell us all something,” and that's exactly what RYS Academy does. I mean yeah, absolutely. We use not only the Google sites, but also the drive files to rank shit and to rank pretty much for anything. It's insane. That's what RYS Academy's all about, Toby. If you're not in that yet, you should really check it out. It's just incredible the power that you can have with that. I love this followup comment. “Video Power House is fantastic. It ranked both my videos almost instantly and they both ranked higher than my money site. Six stars.” That's awesome. Crazy because I'd notice we have 802 sites in the network now and I know we've got a bunch of more coming.

There's a lot in there now guys. We've been dealing with on the backend developing out all the processes and stuff to make it super powerful. We're just really starting to ramp out the deployment of the new sites. It's going to be big. What's our target? Our target number of sites?

Marco: We've got over 2,000. Trying to get it to three by release, but we have over half a million, might be closer to 750,000 on the secondary embed network also. Everything is themed. Everything is relevant. Everything is separated and categorized. Guys, that's the power of Video Power House. We're adding IFTTT networks where necessary. The content team is working. The build team is working. Everybody has been working their butt off to make this what it is right now. If it's like this right now, imagine what it's going to be once it's all set. That's what I have to say on that one. I can't wait. I can't wait for it to go public. They're getting results now guys. What else needs to be said?

Reciprocal Linking

Bradley: Chris is up. He says, “In terms of on page SEO internal linking, what are your thoughts on reciprocal linking? I.E. if article A linked to article B with a targeted anchor, could you also link article B back to the section of article A with a different targeted anchor assuming they're both in the same silo?” That's not considered a reciprocal link, Chris. Well, I don't know technically if that would still be considered a reciprocal link, but when it's the same site, it's an internal link. It's not a reciprocal link. There shouldn't be any problem with doing internal links, reciprocal internal links, from within the same site. You mentioned assuming their both in the same silo so I'm assuming that article A and article B are on the same site within the same silo and that's absolutely fine.

Internal linking is not going to harm you. I've never experienced any problems with internal linking period. I know that people have said, “Well, you don't want to do internal linking with the same keyword over and over again.” To be honest with you, I've never experienced negative impact from that. I still vary. I still try to add diversification to my anchor text even with internal links. I've never seen a negative … Now I'm not saying it doesn't happen. I'm just saying I personally have never experienced a negative side effect from too many internal links with the same anchor text. Just to let you know. It's typically a penguin thing which would be an off page inbound link penalty for over optimization of anchor text.

Just to point this out and clarify this, if you're linking from article A to article B and then you want to link back from article B back to article A and their on the same silo, there's no problem. The only problem that would come is if you want to link from article A to article B and they're in different silos, different keyword themes. If that's the case, it's different topical themes. That's typically what a silo will do. It categorizes or compartmentizes, right? It creates compartments or containers of keywords and keyword themes and what we call keyword set. If you want to link from article A .. Silo A and silo B, then I recommend no follow in the link because otherwise you drain or bleed the them.

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You don't want to bleed one silo over to the other. I would recommend for navigational purposes, you can do a no follow link which makes it easy for readers and visitors, but it doesn't bleed the theme. If you're in the same silo, then absolutely you can do internal linking back and forth and it makes no difference. Does that make sense? Usually you have a top level silo page and then depending on whether it's complex or simple silo will determine whether you have subcategories, an in post or just going with top level categories and posts which would be a simple silo structure. I recommend sticking within simple silo structures as much as possible, but usually you will have the top level page and then you'll have your supporting articles.

You can link from the top level page to any of your supporting articles and you can link from your supporting articles back to the top level page or to any other supporting articles within the same silo. It makes no difference whatsoever. I would recommend that you don't force internal links. If they occur naturally, then yeah, put a link if that make sense.

Switchbox SEO

Brian's up. “Hey, guys. I believe you mentioned that with client SEO you have to ensure you have the ability to turn off your client's rankings when they stop paying you or when the contract period ends. Can you elaborate on how to do that and how you would do this and why?” Well, Brian, it's not that you can turn off the rankings. We talk a lot about creating your own properties like redirects essentially.

For example, if you have a client that's got a WordPress site, what I like to do is I like to go out and buy my own domain, clone the client site, put it on my domain on my hosting account somewhere, then set up … It's literally an exact copy of their site whether I built the site or it was prebuilt, whatever. I like to clone the site and then install it on my own domain and then set up page-by-page redirects. You can do it with a plug-in like Simple 301 Redirects. You can do it with .htaccess. You can do it in cPanel. It doesn't matter. Set up literally individual 301 redirects from page to page, post to post. It's a one to one ratio. Then I like to build links to my domain which ultimately resolve to the client domain, but you can't do that with citations guys obviously.

Citations are going to have to be built directly to the client domain, as well as any content marketing that you're doing for the IFTTT SEO strategy, right? The attribution links are automatically going to point back to the money site which would be the client's domain. That's fine. I get that. All I'm saying is if I'm going to be doing internal or, excuse me, additional external link building, additional inbound link building from other sources other than the content marketing or citations, then I like to build links to my domain that is redirected to the client's domain. That's so that in the event that the client decides that they don't … Again guys this is what I mentioned at the beginning of his webinar about building your own assets.

I was telling Edward I believe, both Edward and Vanita, to build your own assets because that's why. Because if you're always building links to your client's site and they decide that they don't need you anymore because you got them ranked now and they want to go pay some guy that called from some spamming email from India 50 bucks a month or whatever, then they could just say, “Oh, you know what? We don't need you anymore.” You lost all that work. You made money while you did it, sure, but now that revenue stream's gone. It's done. Whereas if you had your own domain that you were building external links to, then when the client decides they want to stop paying you, you just remove all those redirects from your domain. Now obviously you have to go on and change …

You can't just have an exact copy of their site, but you have to go … You'd have to go in and change out logos and contact details and then probably edit the text somewhat. What I like to do is just add curated sections to the original text so that it becomes original and change out some of the details on the site. Now I've got a website that's already prebuilt, just needs some modification and I've already got a bunch of back links built to it. When I remove those 301 redirects, it removes that link juice to the client site. That doesn't mean the client site's going to drop out of the rankings and yours is going to replace it. It doesn't meant that at all. Chances are that's not going to happen.

You start off now with an asset that you already own that already has a lot of work done to it and a lot of inbound links. That now with just some additional work on your part, you can end up ranking that site for the same keyword terms and that same area. You end up becoming a competitor of that client that let you go if that make sense. Now you have a lead gen property that you can sell, rent or just sell leads, right? That's what I like to do. It takes some work. Certainly I would change … Again once you remove the redirects guys, you're going to have to modify the site. You can't just have an exact duplicate of the client's site out there on the web. That could get you in a legal trouble.

You could go on and change the theme, change out logos, contact details and then add some additional content or just have the content rewritten or reworked a bit to where it's not the exact same site as your client site. Now you've got a site already that you've been doing work to for however many months or years you've been working on the client site. Does that make sense? Okay. We're almost out of time. I know we still got a ton of questions, but we're also out of time.

Building IFTTT Network To Different Google My Business Listings

David's up. “I have a client that has four locations that all uses the same website, but all have different Google My Business listings. How would I build out an IFTTT network that?” Same website, but all have different … What I would do is a different … Well, no, I wouldn't.

I would do one IFTTT network for all four locations and then I would just blog out. You can do category type stuff. In other words, each location should have its own category. I would just be posting from the main money site blog and using the blog post to build links to all four locations. That's absolutely fine. In fact, you could even tie all four GMB local pages into one syndication network. In other words, you'd end up going to have four separate buffer accounts or a paid buffer account which his fine and then you could have all four pages I believe under the same buffer account. I'm not 100% sure if you can do that, but you might with a paid buffer account which is only like $10 a month. I think you can connect four Google Plus local pages to the same buffer account.

Where then all you need is one IFTTT account with the buffer applet or buffer recipe and every time you make a post to your money site, it's going to automatically syndicate out to all four Google local pages. However, you could set it up with categories like I just mentioned. Each location have its own category and that way whenever you post in each category, it's going to be location specific if that make sense. It's a good question though. Guys, I wish we had more time. I see Ed's got a ton of questions here. Guys, I don't have time. Did somebody give him Mastermind? Yeah, thank you Marco. We've got Masterclass coming up here in about five minutes and I got to get prepared for that.

We appreciate everybody being. A lot of good questions today guys. Thanks for everybody being here. You guys got any parting words?

Hernan: Keep in touch and stay tune because we're going to have a ton of good stuff coming your way. Keep in touch and we'll see guys next week.

Bradley: We'll see everybody in Masterclass in just a few minutes guys. Thanks for being here. See you all next week. Bye bye.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 117

By April

Click on the video above to watch Episode 117 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 

 

Announcement

Adam: Hello, Bradley. All right.

Bradley: Hi, Hernan.

Hernan: Hey, everyone.

Adam: Hey, everybody. Welcome to episode 117 of Semantic Mastery Hump Day Hangouts. Today is the first of February. We've got almost the whole crew here. Chris is out in the Alps I believe doing fun things. Yes. Doing fancy things. I think he's out snowboarding. He's taking some well deserved time off, but we're holding down the fort so let's go around and say hi to everybody. Let's start. Marco, how's it going?

Marco: What's up man?

Adam: What's the weather Marco?

Marco: Warm and sunny. Warm and sunny until May. Sorry for you guys wearing all those sweaters and hats and all that stuff, but it is how it is. You got to pay the price for the life you live. We deal with volcanoes, a few earthquakes. On the upside, it's always warm and sunny.

Adam: Fair enough. Fair enough. Hernan, how's it going?

Hernan: Hey, everyone. Hey, it's really, really good to be here. I'm super excited. Still getting use to this platform, but I think it's growing up on me. Looking good.

Adam: All right. Bradley, how's it going man?

Bradley: Good and happy to be here.

Adam: Good deal. All right. Well, we're going to get into it pretty quick. Real quick I wanted to say a couple of this. Wanted to let everybody know that Video Powerhouse is expanding. I know we mentioned it a couple times. We are going to have a launch later in the month. We've been keeping kind of quiet about it, but it's been growing and it is freaking awesome. I'm going to leave it at that. I'll drop the link if you're interested in checking that out. There's going to be some closed off going off that. I'm just going to say many more sites at this point and there's a lot of cool features coming to it. If you're interested, by all means, please check it out. While I'm doing that, I think … Marco, have you been doing something? What's going on?

Marco: I've been jumping around the web looking at stuff, trying to see how much trouble like I'm trying to break the web guys. I'm having fun. I'm trying to break literally. I don't know of any of the work, but what's coming is I don't know. It's like taking a howitzer to a fistfight. You might be a good fighter, but when you got that big barrel facing you, it's not going to do you much good, right? No matter how good a fighter you are.

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Adam: Yeah. Don't bring a knife to the howitzer fight.

Marco: There you go. That's what I'm doing.

Bradley: You were calling it originally the Make Google Puke Project.

Marco: Yeah.

Bradley: MGPP.

Marco: It's gone beyond that.

Bradley: That's great.

Marco: I'm trying to make the web puke man.

Adam: Awesome. Awesome. Awesome.

Bradley: Well, give it hell Marco.

Marco: Yeah. That goes man. We're in the lab. We're having fun.

Adam: Also more information for people, stuff keeps going on. We're going to have some interesting stuff happening. I'll just leave it at that. Let's see. You guys got anything else or should we dive into it?

Bradley: Let's get into it. We got questions already.

Adam: All right. Let's go.

Bradley: All right. I'm going to grab the screen and whenever I do this, my audio drops so hang tight for a second guys. If somebody can confirm that you're seeing my screen now.

Adam: Great. Yes, we are seeing just the browser.

Which Among Ahrefs, Moz, Etc. Provides Accurate SEO And Ranking Data?

Bradley: Okay. That's good. That's fine. All right. Let me open it up a little bit. All right. Let's get into it. It looks like a Red Pulse comment here a minute ago. I guess Paul had a question attached to his wonderful comment about Mega-Ray last week that I missed apparently. I read the comment, but I apparently missed the question so I'll get to that in a second. Brian's up first. He says, “It seems that Ahrefs, Moz, et cetera, all have different ranking number. Which do you feel is the most accurate ranking site?” As far as you mean like what? Brian, I'm assuming that you mean like the metrics that they give you as far as for Moz it would be … Excuse me Moz. For Majestic it would be Trust Flow and Citation Flow. Is that what you mean?

Ahrefs and Moz have one of the ones that … It's been so long since I've used either Ahrefs or Moz, but they a is it trust factor or rank? What are the metrics for that, Hernan, that they assign to it? I'm not talking about Domain Authority and Page Authority, but they're like trust ratings.

Hernan: Yeah. They have MozRank.

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Bradley: MozRank. Okay. That's one of them.

Hernan: The MozRank and then they have a new kind of a spam metric or something like that that I've noticed and I came across it. It's still highly I would say inaccurate because I've gone through it and I throw completely spam domains and they came back lower than real money sites. That they have a lower threshold of spam signals if you would. They have these spam metrics, whatever, and then they have the MozRank which is another metric as well.

Bradley: As far as those, most of the time, Brian, and we've been talking about this for months if not more than that, those metrics really … I don't pay attention to those metrics anymore and I haven't for quite some time because they're all proprietary. Like Hernan just said, they're wildly inaccurate in my opinion. I've seen sites with terrible ratings ranked really, really well and then I've seen sites with great ratings ranked very poorly. I just don't trust those metrics anymore. I mean they're an indication … Like Trust Flow for example and Topical Trust Flow, it's something that we used for quite some time.

Prior to using that, we were using Moz's Domain Authority and Page Authority for quite some time as a way to identify or measure the strength of domains or links for that matter or pages instead of just domains. A lot of that stuff is not nearly as effective as it used to be because Google caught on to all of our manipulations that we would do with those, right? I'm not taking about us. I'm talking about us like SEOs in general. People would manipulate those numbers in such a way … Like I remember we used to do … I'm sure you guys have heard Domain Authority Stacking and that's something that we did that as well. We would manipulate Domain Authority and Page Authority. Doing all kinds of evil stuff. That worked for quite some time, about a year and a half.

That worked really, really well and then it started to stop working. It started to decline. Then we switched over to Trust Flow. We were manipulating Trust Flow metrics and that would work really, really well and then that started to decline. Then we started focusing more on Topical Trust Flow which is a measure of Topical Relevancy. That seem to work better than any of the other ones and we still focused on Topical Relevancy, but we don't use the Majestic metric as a measure of Topical Relevancy so much anymore. On a large broad scale, yes. If I'm going to be analyzing a list of domains for purchase, then I'll look at Topical Trust Flow as kind of just an idea of what the inbound links are for a particular domain, but then I'll still go in and analyze it individually, each domain individually, and look at the inbound link profile, look at the content, what the content of the site was, all that kind of stuff.

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Now I focus more on topical relevancy than I do on any one metric. That's what we teach at Semantic Mastery and we have been for many, many months now is to not focus so much on domain metrics or any of those proprietary metrics and focus more on relevancy. That can be done just with a quick review of the sites that you're trying to get links from if that make sense or domains that you're going to purchase. It's just a matter of looking at them and seeing what was the content about. Does this relate to something that I can use? How can I make it relate in some way that would be beneficial and pass relevancy, if that make sense. The only backlink analysis tool that I use and it's the only one I've been using for probably about two years now is Majestic.

I stopped using all the others. I know Ahrefs is good, but I just specifically stuck with Majestic when we stopped using Domain Authority and Page Authority metrics and we started focusing more into Trust Flow and Topical Trust Flow and I've just stuck with that one every since. Now that I don't really use any of those metrics in my analysis anymore, it doesn't really matter. I just keep the subscription to Majestic so that when I do have analysis, I have at least one tool available if that make sense. You guys want to add to that?

Hernan: Go ahead, Marco. Go ahead.

Marco: This was in a blog post that I did in December of 2015, right? The distance graph. It was the death of the PBN and then what you needed to do in order for your PBN not to die which is to find something with high trust, high authority, but not what Majestic and what do you call it, Moz tell you. Real authority, real trust and relevant to whatever it is that you're doing. If it's not relevant, then it's practically become useless. We've mentioned this before tons of times, it has those metrics that are out of this world, right? 60 to 80 Domain Authority and Trust Flow. When you're in that area, I mean if you can get something like that, you have the holy grail of links.

Otherwise, you just look for something that maybe has lower metrics, but is relevant to whatever it is that you're doing. You make sure that it's linked to something that's relevant and that's considered either a seat site or a seat sit. We did a whole webinar on seat sites and seat sets and iframes and everything that you could do to gain the system, but I guess nobody was paying attention unless you're in RYS Academy and making tons of money.

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Bradley: Yup.

Adam: Right.

Hernan: What I wanted to say real quick to add what you guys were saying is that I've been talking to Roman I think it was last week or the week before that. They were having great results. We're finding these kind of domains when they switch the focus from metrics into backlinks on history. They were finding maybe the metrics weren't that high, but the backlinks were like pure gold, backlinks from Wikipedia, backlinks from CNN, backlinks from those kind of things. Even you're using something like Bluechip backlinks or whatever, since we have our own … We're developing our own down for you PBN and down for you scrapes if you want.

On SERP Space I think that when we switch something super simple like the approach to scrape from quality of backlinks and quality of history and quality of domains, it goes way further and the competition is slower because again everyone else is looking metrics. Metrics are something … What we need to understanding is that metrics are third party tools. That's what's something that I want to say. The guys were finding really, really good domains just by switching the approach to this.

Bradley: Like you just mentioned, they're a third party or proprietary metrics guys so it's their best guess as to what Google is looking for. Granted they're educated guesses. I get that, but it's still proprietary. They don't work for Google. They don't have direct access to Google's metrics. It's what they determine, they think and from vast amounts of data. I get that, but again it's still proprietary. We stopped focusing on that and like Hernan mentioned, even like for the domains that we've been purchasing for our own stuff, as well as for scraping domains to be sold in SERP Space and that kind of stuff, we switched the focus over to looking at the inbound links guys. Here's the thing.

Even if you're using Bluechip Backlinks or whatever, a domain scraper, and you're scraping your own domains, typically everyone looks for the metrics, right? They're looking for trust phone numbers within a certain threshold or above a certain threshold and that kind of thing. That's great. I get that. You can find domains that have zero Trust Flow that have maybe five or six inbound links, but they're five or six inbound links from really relevant sources. That's more valuable to me. Even though the metric isn't there, the metric doesn't say that it's a very powerful domain to purchase.

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Because it has inbound links that are relative to what I'm going to be linking to from that domain, then obviously that's a good link for me or a good domain to purchase to use to build a link to whatever site that I want if that make sense because it's got the element inbound links. That to me is more important now than any metric. Good question there there Brian.

Will Semantic Mastery Offer Training On Megarray?

Next is Paul and this is the one I mentioned earlier. He says, “Last week Bradley read my comment, but didn't answer my question.” Sorry, Paul. I must have missed the question part of it. “My question last week was are you, Bradley, going to do training on how to use Megarray?” No, I'm not. The only reason why I'm saying no, Paul, is because there's training in Megarray.

As far as how to use the tool, it's for strategy and stuff. It's no different than strategy I would use for any other tool, like mass video tool. We've done various trainings over the years based on that. Mega-Ray is just a tool that can perform a particular function, several functions, but there are other tools out there that will do that as well. We've covered that a lot in various trainings. I don't plan on doing any specific training on Megarray. No. Basically guys it's the same thing. You can use it to poke, to find, to test keywords. You can also add your own. You can add themed networks which is what I recommend that you do so that you can mass publish videos to multiple networks.

You can use it for building backlinks and Paul, I know Paul you said you're already having really good results with not only ranking videos, but also ranking money sites with using the tool Megarray. It sounds like you already know what you're doing anyway.

How Can I Copy Content Off Of A Youtube Closed Captions (CC)?

Edward's up. He's got multiple questions here so let's run through them. “Hi, Bradley. How can I copy content off of YouTube creative commons?” Well, okay, I don't know what the terms of what the actual like proper terms of use are for that. I can tell you obviously if you use Firefox, you can download pretty much any video ever on the web. If you use Firefox, all you got to do is install a Firefox extension. There's many, many of them that will do that where you can just download a video.

You could do it that way. I don't know that that's proper use of creative comments. It's probably not, but that's certainly one way you can do it. The other thing you do is use the YouTube Editor. Go to YouTube.com/editor. Let's just show this real quick. You guys are seeing my screen, correct? To make sure.

Adam: Yup.

Marco: Yup.

Hernan: Yup.

Bradley: Go to YouTube.com/editor and then from here if you click on the CC for creative commons, you can search creative commons videos. Then if you find one like let's just say “Man on a Rowboat” is something that I wanted which I don't know why I would, but let's just say that I did, then you just drag it down and drop it into the editor. Then you can do that with multiple creative commons. You can splice videos together. You can mix and match. You can cut them. You can edit them. You can use the YouTube editor to do this. For example, if I pause this and I zoom in a little bit, you can see that it zooms the timeline out and then I can cut if I want. I can cut. I can cut pieces out. I can trim the front, trim the end. I can add audio.

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By clicking on audio, you can change tracks and use creative commons tracks or royalty free tracks which is … It's interesting because even some of the tracks in here sometimes though you'll use them and it'll be fine and then later on at some point down the road you end up getting a copyright claim or one of those yellow warning signs or whatever that will put an ad over top of your video and that kind of stuff. It's interesting that happens from time to time. You can add text. You can do all kinds of stuff with the YouTube Editor. I know that's legal as far as YouTube's concerned. It's not against the terms of service to use creative comments in the YouTube Editor.

It maybe against terms of service to downloading using your own editing software and then reupload, but again it's up to you as to how much risk you're willing to take. Using creative commons in YouTube Editor is a quick and easy way to slap some videos together. “Do you have any contact templates that I can use for new clients?” No, because I don't work on contracts. I never have. I don't want to say I never have, I have worked … Excuse me?

Marco: Can you hang on a second? If he's meaning get the closed caption content on his own videos, then he could just go to subtitles, right, CC, on his own video?

Bradley: Well, I read CC as creative commons. He's talking about closed captions? I don't know. Go ahead and finish answering Marco because that might have been what he was asking about.

Marco: Yeah. All you have to is in creator studio, in full on settings and then go to the subtitles and closed caption. Then what YouTube will do is it'll automatically give you the subtitles.

Bradley: Okay.

Marco: The closed caption. It'll do it for you.

Bradley: That's true. If you got to video manager … Let's just pick on real quick. I'll show them where to do that too. I was reading CC as creative commons. Maybe he was talking about closed captions though. Subtitles or CC guys. You see this? Click on that. Select video language. In this case it's going to be English. I'm going to say default for new uploads and click set language. Then where do you download them again? I forget.

Marco: Click on that green …

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Bradley: There you go.

Marco: I mean you have right there actions that you can download it.

Bradley: It's still loading. Hold on.

Marco: If you click on actions, you'll get a dropdown menu.

Bradley: Okay. There you go. Now you can download as either one of these files here or any one of these three file extensions. You guys see that? If you were talking about closed captions which again I must have misinterpreted or I may have misinterpreted the question, then yeah, do what Marco just said. Just go to a video, has to be your own video I think. I don't think you can download closed captions from somebody else's video, can you?

Marco: Yeah. You could always upload and keep it unpublished and do it all. It's not really ethical. I mean I'm not recommending that you do it. I'm saying that in a hypothetical world, this is what you could do.

Do You Have Any Contract Templates I Can Use For New SEO Clients?

Bradley: Wink wink. All right. “Do you have any contract templates that I can use for new clients?” No. Again, I've worked on contracts a few times with some really large clients because that's what they wanted. For the most part, I don't work with contracts. I never prefer to do it. I always would my pitch my services to prospects and say, “Look, I'm not going to lock you in a contract. If you're happy with the services that I'm providing, you should be happy to continue paying me. If you're not happy with the services provided, then you should be able to suspend services and we can part as friends or not as friends whichever you prefer.” That's how I've worked since the beginning of my career. That's how I prefer to do it. I don't like to work on contracts.

The only time I've ever worked on a contract is when the client required it and typically if it was a larger company, a larger business that I was doing services for that would cause 1,500 or $2,000 plus per month if that make sense. A lot of the smaller clients that I work for or do work for are typically $1,500 or less per month. For that, I just do a month to month.

How Do You Assign Someone As Google Page Manager?

“If a client has no clue how or where his Gmail account use for GMB, how can I get to be a manager?” Well, I know in Google My Business there is a way to request access. I don't have it off the top of my head. I usually have to dig around in Google My Business in order to find that. Essentially what you can do it you can go to a listing and then try … Again, I'd have to do some digging to figure it out.

I'm not going to do it on this live webinar. You have to play around inside of Google My Business and there should be an option at some point where it says … It'll give you the option to request transfer of ownership for the site. The only thing that you can do or excuse me, for the listing. The only thing you can do then is send that request and hope that somebody replies. I can tell you right now. I've had that happen probably about, I don't know, eight or 10 times over the course of my career where I've taken on a new client and somebody had set up the GMB locations page for them. They don't know who did it, so nobody had access. I have tried on all eight to 10 occasions to request a transfer of ownership through that method that I just described.

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I had been unsuccessful on 100% of the attempts. I have never had it transferred. Nobody's even ever replied to me. Usually what happens is as I will end up going in and contacting … I used to do it through v. I haven't done it for quite some time. If I could not get access to the Google My Business page, I would close it like basically say that that listing had been closed and then wait until it had been approved. Then go back in and start a new one all together. That can create a hell of a mess too. I've had that happen. I've had it happen where I've closed a listing or reported the listing's closed and then gone in. Once it had been taken out of maps, it never gets really taken out of maps. It just gets kind of like archived really.

When you go to create a new listing with the same information, it can end up causing some crazy like ghosting troubles. In other words, sometimes the old closed listing will popup. It can be quite a nightmare. I've dealt with that too, but that's sometimes the only way that I've been able to get access to it. Unfortunately, I can't give you any other advice on that. It's just really shitty that if somebody else can create an account and then not give anybody the details and then you're stuck, what do you do? What does the business owner do? You guys have any suggestions for that?

Hernan: No, I tried it once or twice as well Bradley and I didn't have any results as well.

Marco: Same here. I don't know what to advice because it's … It's impossible to get an answer. You can't get an answer, how can you move on?

Bradley: Other than just close the damn listing and start a new one, but again that can create some new problems on its own. I've got a limo service client that we've … When I first took over their SEO, it was five years ago now, it was right after I opened my agency actually in 2012. It's been five years and I've been doing work for them ever since. We had that issue. We had to close the listing because they had moved, but Google would not honor the updated request for the new address. It was an address, not the phone number. Google would not honor it. They wouldn't update it. Months I dealt with that and I wasn't able to get it fixed. Finally, I just closed the damn listing and I waited about two months for it to stop appearing all together in the maps results.

Then I went in and set up a new one. Six or eight months later, all of a sudden the new one stopped appearing in the maps and the old one started appearing again. Then we ended up going through like four months of troubleshooting with Google engineers, no kidding. It's just because Google's slow. They're like the federal government. They're just a huge big bureaucracy, right? They don't move very, very fast. It took them like four months to finally get that corrected. They admitted it was their fault and their engineers were working on it, but it took like four months. For four months that client was furious. He was furious and I don't blame him, but it certainly wasn't my fault. It was Google's fault, but Google doesn't move very fast for us little guys.

How Do You Track Success Of An SEO Project?

Unfortunately, I can't give you anymore help with that, Edward. Next, he says, “I've been giving new clients a trial period on my ability to rank. After six months, I give them an option to stop the year contract. I don't know how to track my success for them and prove they need me. What do you do?” First of all, I'd never agree to something like that. Second of all, since I don't work on contracts, it's not an issue for me. If after six months a client isn't happy with me, then usually we won't make it six months anyways. If they're not happy with me, they're going to be unhappy with me prior to that six months and they're going to say, “We don't need you anymore.” That doesn't happen very often, but sometimes it does. Go ahead.

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Hernan: I was about to ask Edward are you working six months for free?

Bradley: If so, that's crazy.

Hernan: Because I don't understand like your ability to rank because you could be better off building your own assets if you're not going to be charging anything for six months. I feel like you could be working on your own assets and nobody can fire you from that. You know what I mean?

Bradley: Sure.

Hernan: Unless you a, billing your own asset or you're getting some sort of partnership in the company, that could be fine. Six months you invest in the company, but you're investing in the company. Not even in term of money, but you're investing your work. I hope you're not doing that. If that's the case, then I would advise that you start thinking on building your own assets either a or b, you can say, “Okay. I can work six months for free, but you need to give me a partnership.” I think that would be a better approach in my opinion.

Marco: As far as tracking success, what you take to clients, you go into Google Analytics. You go into Google search console. You go and make sure you have an 800 number that you have it ringing to the clients so much so that you can track the calls. You get copied on any emails that the client gets. All of that information put together gives you … You have a lot of evidence on what your success is. Don't focus on rankings. If you're ranking focused, you're lost. You should be focused on success. This is what I've done. Correct. This is what I've done. These are the visitors that you're getting. These are the people that are filling out your contact form and calling you. I don't know how else.

You can freaking try me, but there's just no other way unless you're there to close the deal which you don't want to do that for your clients. They have to do something, right? As far as tracking, that's what I would do. They would have to go through my number where I can see the amount of calls going through. I would get copies of the contact form, how many times it's filled out. Maybe even the whatever you're using for email marketing. You can build the list there. That's how you track your success and that's what you present to the client.

How To Create RSS Feed For Any Website?

Bradley: There you go. Okay. The last part of the question. I'm kind of doing this while Marco and Hernan were answering. Somebody said, I guess he was asking about creating an RSS feed from any webpage. You can see why I have these bookmarks. Typically what I would do in your situation and I don't know if these will work for you Edward. I'm going to post them up here anyways. Let's see. These are RSS feed generators. I don't know if any of these will work for you. I haven't played with these in quite some time. However, typically when I'm looking for something like this guys, the only reason why I have these because I always bookmark stuff that maybe useful to me at some point in the future.

All I do is go to Google and search create RSS feed from webpage and just start clicking on links and seeing which one will end up working for you, Edward. I just shared three that hopefully will work, but I don't know if anyone of those will work. Honestly, if none of those work, all I would do to answer your question is go to Google and find it for you. Just go play around guys. When in doubt, use Google. It's funny how we as SEOs often times forget that sometimes the easiest way to find an answer is to Google it. If anybody's ever seen that “let me Google that for you” website, that's freaking funny. What is it? Let's see. LMGooglethatforyou.com. I think that's it. Yeah. I love this. I love this because it's like okay, create RSS feed.

Adam: Nice. Can you let someone Ask.com that for you and start using that?

Bradley: Create RSS feed from webpage is what I would do. Then you say get link and now watch. If I take this link and I shared this at the top of the event page, this is what it would look like. Go to Google. I'm not doing this. This is doing it. Create RSS feed from webpage. Google search. That's it. Was that so hard? Anyways, that's just being a jerk about it, but I like to do that occasionally when I've got somebody that ask me a question that could very easily be answered by googling it. Because it's like how long did it take you to type the question out and then wait for me to reply when you could answer it yourself. I'm not picking on you, Edward. I'm just making a joke. Okay? Next is Toby. I know that because I remember now.

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How Do You Setup A 3-Tier IFTTT Ring To Blast Web.20 & Other Nefarious Things To The Correct Rings?

“If you have a three tier IFTTT ring, how do you set it up to blast Web 2 and other nefarious things to the correct rings?” Well, I don't ever use three tiers, Toby, just because it's too much work to set up and too much maintenance. In case anything breaks down, there's a lot of … It's a logical chain, right? It's an if this, then that. It's a linear progress. If at any point one of those links in that chain breaks down, then everything downstream is going to be offline. It's not going to help you at all. Because of that, I never do three tier rings. If you're going to use three tier rings, that's fine. It's no different than using two tier rings in that you just take all of your profile URLs from each ring, your each network, IFTTT network, and just blast the shit out of them with links.

Preferably with contextual links to the IFTTT networks. Even at tier 3, I don't recommend like just pure spam at the network properties. I would still try to keep the first tier links clean. Somewhat clean. Make them contextual type links. Then you could throw kitchen sink spam behind that. I don't know if I should say this, but Marco's … Yeah. We're not revealing anything. Marco's in the lab right now testing a bunch of shit and he just told us today that he's noticing Google seeing even out to tier 4 now on backlinks. Is that correct, Marco?

Marco: Yeah. We've noticed that they're going out quite a bit, but it might have to do with the iframe. Might have to do that they're reaching out. Because it's being seen as a link, but all the others aren't. The initial link in what we call the slipstream is being revealed, but not the in-betweens. The in-betweens are iframe.

Bradley: That's interesting.

Marco: That iframe stack it's really interesting. Again, this is from all the testing that we're doing and that we've done before on iframe stack. I think the iframe stacks protect the destination anyway in the slipstream. Even you stack the iframes one after the other and you hid it with a link which we're using high trust and authority, please not in the way the Majestic and … Fuck them all in the way that we're using. We're teaching you what's right guys. We're teaching you what works. We're going to show you what works come August. That's what's happening inside that stream and the iframe actually protects the destination and they kind of cleans whatever is going into it. We're laundering …

Bradley: Laundering links.

Marco: I don't know if I gave way too much.

Bradley: Laundering links. Again Toby, just … I don't know whether you've got your own link building tools or if you're just going to hire that out. One thing that you could do is you could hire a link building package from SERP Space. Order a link building package from SERP Space and then just kind of analyze it once you get it delivered. If you've got your own tools, then you could always mimic that but that's what I would recommend is kind of look at your reports that you get after a link building package from SERP Space and kind of mimic that. I am not the spam expert because I hired somebody many years ago to run all the spam tools for me. I know Hernan's spam expert. Well, he's a spam tool expert although I don't think you use it nearly as much as you used to now Hernan, do you?

Hernan: Well, yeah, that will be a correct statement. I do mingle with spammers and I do have my own [inaudible 00:35:06] At some point I needed to … I would say I was running several dedicated servers at one point, but as usual you need to keep doing what the company needs you to do. At some point it was that. Then we decided to bring up our resident spammer. Basically now we're just strategizing with Marco and Derdia, our guy that's running all the GSA while I'm running PPC. Yeah, I definitely love that. I'm into projects that require some spam at some point so yeah, definitely.

How To Integrate A Persona Into An IFTTT Branded Network?

Bradley: Tom's up. Tom says, “Absolutely love Hump Day Hangouts and haven't missed an episode since I started watching. That deserves a plus one. For some reason probably overthinking, I'm having trouble wrapping my brain around the concept. I'm starting a two author blog, both pen names, and I'm trying to figure out the best way to structure IFTTT networks. I'm familiar with creating persona networks to separate identities from the brand, but I'm not sure how to integrate persona into the brand. Since I already have two Google accounts set up for the pen names, the persona accounts are already started. My thinking is to use one account to create a branded network and the corresponding persona network and then use the other Google account to set up the second persona network.

This would essentially result in a tier 1 branded network and two tier 1 person accounts.” Yeah, you can do that. Listen, here's the thing, if you have … That's fine guys. In fact, we talked about this. It might have been a Mastermind or something last week or one of the other webinars we did last week, but somebody was talking very similarly about having multiple authors. You can create an author feed from WordPress. Out of WordPress guys you can pretty much get an RSS feed for everything, categories, pages, authors. You can even probably get an RSS feed from individual posts I'm sure and tags even. I'm not sure about tags, but I know that you can get RSS feeds from categories and authors for instance.

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What I would say is for a setup like what you're describing here, Tom, that's not a bad idea. I always talk about only use one tier 1 network for a money site, but that's under most conditions which are going to be where somebody has a money site that they're constantly publishing content to from basically “one author.” I'm using air quotes now from whoever that author may be, the company themselves or individual authors on the blog, whatever. However in your situation, it does make sense to have a branded network for the blog and then have two persona base networks that are the authors and then feed the persona base networks with the RSS feed, the author feeds if that make sense.

The branded network will get all posts from the money site no matter who writes them, nobody who publishes them whether it's the company itself or individual authors so to speak. The branded network would get all posts. Then the IFTTT network for persona one and person two would be updated or fed content from the respective author feeds if that make sense. That's what I would do. Because then essentially you are using multiple tier 1 rings at that point, but they're segmented and categorized or compartmentalized in such a way that is not spammy in my opinion. Now I haven't tested that myself. However, I can't see that being a problem.

I'd like to hear your guys opinion on that as well, but I think that would work very, very well is to have the individual persona or author rings being fed with their author feeds only. What do you think? That was a cue. I hear crickets. Go ahead.

Hernan: Can you guys hear me? I don't know if this is live or not. Can you guys hear me?

Adam: Yeah, we can hear you now.

Hernan: Oh, okay. I was talking to the mic. I was just muted to say, “Hey, Bradley. I agree with you.” That's funny.

Adam: All that build up just for that. All right.

Bradley: We need to have the MP3 queued up for cricket sounds, like chirping crickets.

Adam: Right. I think it'll be funny.

Bradley: All right. Let's see. Let me just finish reading this. “Is there any issue with having two YouTube channels syndicate the same content?” I wouldn't do that. Well, you can do that with the same content across two channels, but I don't like to do that guys unless I'm using them for spam purposes only. If you've got a money channel that you're going to be using to associate it with this whole set up here that we're talking about, then I don't recommend taking the same content from one channel and republishing it on other channels as well. I don't like to do anything like that to my money sites guys or money channels for that matter. If it's a spam thing that you're doing specifically for spamming, then absolutely you can do that.

I'm not saying you can't do it with a money channel and then republish the same content to another channel. I just don't recommend it. That's all I'm saying. “Would it be better to one persona as a separate identity from the brand not linked to the money site?” No. Again, I think … Honestly, I haven't tested this, Tom. I can't give you 100% definitive answers, but I can tell you that it makes sense to have those individual author rings and have all of them linked back to the same source because it's all from the same … They're authors for that blog. It's naturally looking. It's logical. Guys, just think about it. Think about what looks natural and what do like some big sites do for example and big sites that have lots of authors.

Does Having 40 Posts Per Day Too Much For The IFTTT Network?

Well, the authors have their own feeds and they probably syndicate their own content to their own social media networks, right? That's all you're doing. All right. Kevin's up. “Hey, guys. Hope everyone has been doing well. I have a question about post per day and indexing. I'm thinking of doing 40 posts per day, wow, through plugins, but I would like to know if 40 per day is too much for IFTTT to pass use since Google doesn't. Index Web 2 is very fast.” Kevin, I wouldn't do 40 posts per day to any Web 2 networks honestly. Anytime I've gotten aggressive with posting especially with an automated posting app like IFTTT, many of the accounts get terminated. I would not recommend doing 40 posts per day.

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You can test it, but honestly, it's very likely that many of your Web 2's will get terminated. I don't recommend that. “Does Google crawl index the archive posts on Tumblr bloggers, et cetera?” Yes. Yeah. You may like the paginated posts. Yes, Google will crawl and sometimes index does. Now I'm not sure about Tumblr. Tumblr might have some no index parameters for the paginated pages. Essentially guys, an archive page is nothing other than index page, right? What I mean by that is it's like a blog category page or a tag page or something like that. It's the paginated so over post those … For example in WordPress, if you're using Yoast for WordPress SEO or anyone of the SEO plugins, in the options you can always say no index paginated pages or archive pages.

You can select that option. If you leave that option unselected, in other words, if you allow them to be indexed, then you'll notice if you do a site column operator on your sites that paginated pages or archive pages will index. Unless Tumblr has a no index parameter in the header for archive pages, I'm assuming that they do index. Let's see. “Also using the advance RSS direct for submission training in IFTTT. Would the directories would be able to handle my 40?” Yes. The directory use can handle 40 posts per day. Any RSS aggregators and directories can handle as much as you can throw at it. It's the Web 2's that won't. “Will Google be able to crawl an index on my posts that are on the directories?” Again, Google won't index posts from directories, Gavin.

Google can crawl links that are posted on directories and they may index the directory pages. Typically they don't, but they will crawl the links. Just remember, your posts that you … You really only care about it being indexed from your money site and in some of your Web 2's and even then that won't have to be indexed for them to still be … All right? Lastly, “If 40 per day is too much, what would be a maximize you suggest per day to pass use and get index regularly?” Again, the whole index thing issue I wouldn't worry about that, Gavin. Honestly, stop worrying about getting your Web 2 post index. Don't worry about that. As long as your money site posts is indexed, that's all you should really worry about. Use the IFTTT networks to syndicate.

Google will see the links. They may not submit them in the index or they might them put them in the supplemental index, but it doesn't matter because they still count those links. Hernan has done testing in the past with no index PBNs that have still passed used.

Hernan: Yup. Yeah. I was just about to say that, Bradley. Of course, you want … The ideal scenario is I would say a powerful relevant link that's indexed on Google. That will be the ideal backlink because you can get traffic and you get relevancy. You can get link juice. You can get traffic, et cetera. The point is that sometimes we mess with or we mistakenly say that a non-indexed website or a non-indexed backlink will not carry this link juice. It will not carry the same amount of link juice as an indexed website, but it will carry link juice. I've made tests. Of course, the best PBNs are the PBNs that got good backlinks as we have been talking a little bit earlier today. No index PBNs will be sub ideal, but they can move the needle nonetheless.

I see a lot of people here and on Facebook groups and some Skype chats that are saying that IFTTT Web 2's, they take forever to index and that's fine. As long as you're getting traffic, you're getting traction, you're getting more exposure, I wouldn't be so worried about getting those Web 2 indexed because again, if you're Twitting them … Marco goes in-depth on how to force feed Google index, et cetera, on our RYS Academy, but the point is that the whole idea of IFTTT is to automate things, to make things easier, to have like I would say 50% or 60 or 70% of your link juice, your link building tasks taken away from you and they'll automate it. If we start overthinking, we're defeating the purpose of IFTTT as a [inaudible 00:45:40]

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Again, 40 posts I wouldn't be worried about indexing so much, but I would be worried about the life span of the accounts.

Marco: I would add just one final thing. We've ranked stuff that isn't indexed. It gets indexed then it drops off the index, so both. We've ranked before it's been indexed and then we've ranked it after it's been indexed and drop out of the index. We've done both. Just because it's not indexed, doesn't mean that Google doesn't know it's there. It doesn't mean that Google isn't paying attention to it. People will tell you anything. People will tell you anything to get you to spend your money. We test. We go everyday in the lab. We're in there. We're testing everything. We're throwing everything we can at it just to see what happens. Just to mess around and see what happens. That's what we do.

It's our job so that we can come back and tell you, “Hey, guys. This is what's working,” and we can tell you it's working because we did it. Otherwise, why even be here? Please. Just pay attention to what we're telling, to what we're saying because we actually test this shit over and over and over again to make sure that what we deliver to you is the information that actually works.

Bradley: All right. I'm going to try to run through a few more before I get yelled at by Adam. Since I don't have a Masterclass or another webinar today after this, I'm going to run until 5:55 or 4:55, excuse me. Here comes the middle finger. All right. Last part of this, Kevin says … Well, excuse me, he asked about 40 per day if that's too much how many? I usually don't go any more than about 10 or 12 posts per day, but I don't start off with those either. I will ramp that up slowly. I might do two posts per day to start with and then over the course of about a month slowly increase it up to six, eight, 10 posts per day. Again, I do that as a slow progression so that you can allow your network sites and everything to basically age a bit or season as I like to call it.

I like to season them a bit before increasing it to that rate. If you do it slowly over time, it's going to look more natural than setting up a new network and then just blasting it with 10 or 12 posts a day. That will almost surely get your accounts terminated. Again, start off with one or two posts per day and then ramp it up slowly up until about 10 or 12 posts per day. If you want to be more aggressive, feel free to do so, but just be aware that you may lose your accounts.

Is It Safe To Drip Ping Your Money Site Feed Every Single Day Using Rank Feedr?

Next, one more question, “Rank feeder to drip ping your money site feed every single day or is it risky to ping a feed once a day like that?” No, it's not risky to ping a feed at all. The ping will not risk anything.

The worst thing that can happen by excessive pinging is the ping service will blacklist your IP. That's it. Literally that's it. You can't over ping anything guys. Pinging services will just start ignoring you essentially or ignoring a particular link request for pinging. That's it. You can't over ping something. There's really no need to continually ping stuff either. If you've got it set up to auto ping once a day, that's fine. It's not going to hurt anything. Kay says, “What's a frequency to publish on YouTube to syndicate on IFTTT network?” Very similar to the question that Kevin had about how many is too many. Remember guys, publishing videos to YouTube is the same thing as publishing blog posts because you're essentially going to syndicate to a network.

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It's not necessarily that YouTube itself that you need to worry about terminated although that can be a problem too, but it's the Web 2 properties you syndicate too that often causes the problem. When I do a lot of spam testing with YouTube, I try to like for example Hangout Millionaire or Video Marketing Blitz or Megarray or anyone of the tools that I've used to massive spam YouTube. Usually I try to stay at no more than five videos per day per channel. I've gotten away with as many as 15 videos per day per channel, but that can be a bit excessive and it can basically raise a red flag so I typically don't like to do more than five posts per day to any one YouTube Channel which in turn would post five times to the network in a day.

Again, in order to try save your network or to keep your network from being terminated or sites within your network from being terminated is start slowly and ramp it up. If you want to do five or 10 posts per day, it's okay but I wouldn't come right out of the shoot or right out of the gate doing that because it's very likely you'll get terminated. Greg, “When is the next IFTTT webinar?” It's not going to be next week, but it'll probably be the following week, Greg, which will be … What date would that be? The 15th. Yeah. February 15th. It's likely going to be February 15th. It will be notified in the IFTTT Facebook group when it's scheduled, okay? Let's see. Next. We're almost done guys. Just a minute. Thanks Wayne. Yeah. Sorry Edward.

I see that you're talking about closed captions now. Well, now you've learn how to also do creative commons. Greg says to qualify question on rank feeder, “If we want one page on our site to be correlated a certain authorities … To be correlated a certain authority site, can we create multiple RSS feeds that all have our one page, but importantly each feed has a different page from the one authority site as a static page?” Main question is, “If we can associating with the same authority site … Associating it with that same authority site over multiple feeds.” Not 100% sure on the question Greg, but creating RSS feeds and using the sticky posts or sticky item feature in rank feeder should not cause any problems because they're not direct links, guys. It's co-citation.

As far as I know, there is no spamming penalty for creating feeds and associating content from one particular site or even one particular post across multiple feeds. I don't see that as ever being a problem. I can't imagine it ever becoming a problem either. Because what would stop other people from adding your content feeds into their own feeds that they create? Like in FeedBurner or something like that. If that could be a spam problem, then couldn't we negative SEO people just by creating feeds? That's why I'm saying again it shouldn't be an issue, Greg. All right. Edward, by the way just so you know, Hernan, he wasn't doing it for free. It looks like he was charging 700 and going to 1,100.

Hernan: Okay. Okay. Okay. Yeah. Okay. Now I can breath.

Bradley: Much better. Yeah.

Hernan: Yeah. Much better. Much better.

Bradley: Edward says, “Should I start off with just one tier 1 that I buy from you for clients? I go to SERP Space.” Yeah, go to SERP Space. Check it out. I mean any tier 1 networks guys, we build links to all tier 1 networks. It's just the way it is because it makes them so much more powerful. Once the network's been built and once we primed the network with a few posts, then it gets sent over to our link building manager and he just builds the same exact package that you can purchase from SERP Space. I recommend every network that … Do it yourself if you've got your own tools. That's fine. You can buy it from us which makes it hands free and it's simple to do and it's effective. Blake says, “Could you please restate the iframe approach again?” Well, we're out of time.

We don't have time and Blake, we can't reveal much of that because that is specific to RYS Academy which is a closely guarded membership. You're more than welcome to join there and then you can get all the information you want. It'll be like drinking from a fire hose. Okay. Well, we are just about … Have I heard of PinDrill? No, I'm not sure what PinDrill is. It's probably a Pinterest software I'm assuming, but I don't do anything with Pinterest.

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Marco: That's Paul confirming that something that's not indexed will rank.

Bradley: Yup. We're not indexed, but they're ranking. Yup. All right, guys. Like I said, as far as this one thing, I just want to comment on this very quickly, about charging 700 and then going to 1,100 because the one part of that question that we didn't get to finish answering is as he says, “Is there some way to track progress,” so that when that six month period comes up and he wants to elevate the price to that higher amount, well, I wouldn't work on agreements like that. If I was going to work on an agreement, Edward, where I wanted to give them a trial period as opposed to just a flat out fee, then I would charge them for lead gen. Like in other words, I would charge the client for generating leads. Now I don't know if it's the type of … I'm assuming that the business needs leads.

I don't know of any businesses that doesn't, but what I would do is on a trial basis, I would say, “Okay. Look, let me generate some leads for your businesses and you can just purchase on a pay-per-lead basis and then if you're happy with the service, we can either continue it that way or we can go to a monthly service fee instead?” That's the way I would do it because … Again like you said, when the six month time comes up … Now if you're using good reporting software or if you've got monitoring maybe inbound links that have been build, content, ranking position, traffic, make sure you have analytics installed so that you can show traffic, that kind of stuff, then you could actually show them hard data and say, “This is what I've been able to do in six months.”

This should be able to show progression throughout the time that you were working on it provided you're tracking all that stuff which you should be if you're providing client services. One of the beautiful things about lead gen guys is you don't need to provide tracking services. You don't need to show anybody any data period other than producing phone calls. You have to show the number of calls and the number of web form submissions. That's it. You don't have to show them ranking. You don't have to show them reports of anything other than number of phone calls generated and number of web forms submitted. In my opinion, a lead gen model is a much, much better model because then you're not answering to anybody.

All you're doing is producing leads. Anyways, that's it. We're out of time guys. Appreciate everybody being here.

Adam: One sec real quick. Ken had a question, “Is local included in RYS Academy?

Bradley: Yes.

Adam: Awesome. Boom.

Bradley: Guys, are there any other questions?

Hernan: No, sorry. Tom said, “I really wanted to answer that one.”

Bradley: Okay. Cool. The RYS is really good for … Well, it's good for everything, but it's in … Local's included in there as well.

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Hernan: There's a full case study on local done by Bradley step-by-step over the shoulders, so yes.

Bradley: Yup. Okay guys. Well, thanks everybody for being here. There is no additional webinars this week that I know of. Is there guys? I don't think there is.

Adam: Yeah, I think this is it for this week.

Bradley: Okay. Cool. Then we'll see everybody next week. Thanks. See you all later. Bye.

Adam: Bye everybody.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 116

By April

Click on the video above to watch Episode 116 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 

 

Adam: Actually 00:00:01] live so hey, everybody. Welcome to Hump Day Hangouts. Today is the 25th of January 2017. I'm going to stop wiggling in my chair and stay still while I do this. I just wanted to welcome everybody to Episode 116. We got people all over the place right now. Today, sadly, you're just going to have to make [do 00:00:18] with the three of us.

Let's say hi real quick to everybody. Hernan, what's up, man?

Hernan: Hey, guys. Hey, everyone. The three of us, we're looking good. I think that we could start like a reality TV or something with these women [or gentling 00:00:31]. We're looking good. That will be fun. Anyways, I'm really excited to be here guys. Still getting used to these [webinar jump thing 00:00:39] but I think it's moving forward pretty nicely. Cool.

Adam: Bradley, how about yourself? How are things down in Virginia?

Bradley: Good. It's actually like 67 degrees today down here again. It's absolutely ridiculous. I don't understand what the hell is going on with the weather around here but it's nice, it's sunny. I'm not going to complain. It's just weird.

Adam: Yeah, [inaudible 00:00:58] we have like doing the weather update which I think is what we do now. It was like 50s over here at the weekend, blue skies, just beautiful. Then two days later, it was like 25 degrees and we got eight inches of snow and it's just like, “Okay. That's winter up here.”

Bradley: We should try to get Marco on because he's a vacationing [as we speak 00:01:15] and we should get them on a Speedo.

Adam: The weather is so good he can't even say how good it is live on Hump Day Hangouts [inaudible 00:01:23].

Male: Awesome.

Adam: We would lose our audience [quickly 00:01:28] [crosstalk 00:01:29]

Hernan: [crosstalk 00:01:29]

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Adam: I think Chris is a up in the mountain so he wasn't able to make it either. As far as announcements, I think, Bradley, you've got some stuff about master class. Right?

Bradley: Yeah. I think that's all we have. MasterClass is coming up at five o'clock guys, so in an hour. We had the local Kingpin update webinar last week and I announced the update, the second case study that we're going to be adding. Hernan and I are tag teaming a case study for local Kingpin. We're going to go over that briefly in master class today as well because master class and mastermind members are usually privy to our case studies as well. I just want to mention that we're going to be going over that briefly today based upon what we started in local Kingpin last week. I've got some stuff together and already started working and building that case study out so I'm going to share some of that today.

Then obviously we're going to get into the other case study that we've been working on now for a couple months really, the affiliate project for the ketogenic diet. It's working real, I mean, it's just crazy that the momentum that this project is picking up is just absolutely insane. I'm really, really excited about it and I'm going to be laying out what my plan is for really monetizing this in a unique way, something that I learned from Ben Adkins actually. I'm going to be sharing that today during the master class as well. Ir you guys are in the masterclass, make sure you attend. Otherwise, you have to catch it on the replay. If you're not in yet, you should join.

Adam: Definitely. Definitely check it out. I put the link in there. You can see that. If you're not in IFTTT SEO Academy V2, you might want to hop in there first but I'll post that link too. Also, which I guess we should mention then, if you do join the master class and you're not in neither, you get access to IFTTT SEO Academy.

Bradley: How did you guys switch, swap places. What the hell are you guys doing?

Adam: Are you serious?

Male: I don't know.

Hernan: I didn't touch anything.

Bradley: You guys [crosstalk 00:03:20] it's like you just transposed your positions on the screen for me.

Adam: It's just like moving around Bradley. Let's get into the questions.

Bradley: Let me grab the screen, make sure you guys can see. Give them access to that, just so you're aware of that. Can you guys see my screen all right?

Adam: Yeah, we're good.

Hernan: Yes, sir.

Measuring Competitiveness Level Of A Keyword For A Local Video Marketing Campaign

Bradley: Okay. Cool. Jay is up first. He says, “Hi. I'm looking to start local video marketing for local businesses. From your experience, how do you measure how competitive keyword is ranked for? Would a tool like Long Tail Pro which analyzes the top 10 keywords for links, Trust Flow, Citation Flow, and other metrics then give you a competitive score? And then I guess it gives you a competitive score. Would that be a good guide?” Not really, Jay. Not really for local.

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The reason I say that is because those tools are really going to be analyzing the results on the first page which are most likely going to be websites and so obviously they're different. It's really a whole different ballgame. It's a different animal. I mean, obviously, there's some similarities, there's some overlap but typically, and also it's going to depend on the keyword, Jay, because it's become more difficult to rank for local keywords. Not all of them. We've we've been noticing that it's been becoming more and more difficult for certain keywords and it's just going to depend on the keywords.

That's why there are a ton of different poking software out there or programs that will actually go out and test various keywords by uploading these real short little spam videos to a channel for various keywords. Then they'll go out and track the rankings of those videos when they initially index and find out where they're located. If you could find some videos that were just uploaded to a channel that are on page one or close to page one, even page two somewhere, obviously, then those are typically videos that you can or keywords that you can end up ranking for so you'd end up deleting those poking videos as were just purely for testing purposes and then go out and create a good video, one that's optimized for conversions or strong call-to-action, all that kind of stuff and then do your normal SEO work on it and you should be able to rank for those.

Now, again, even those poking software don't guarantee that you're going to rank for those keywords but they just give you an indication or an idea of which keywords are going to be more likely to rank on page one, if that makes sense. In all reality, there's nothing that I can say that's going to help you with this other than telling you to just test and that's the only thing that you can do for video, guys, especially for really any keyword, but for local is you got to test variations of your target keyword to find the ones that are likely to rank on page one because some keywords are just too broad or they're not keywords that videos are going to show for.

I know I fought that and I'm sure many of the people that watch our Hump Day Hangouts have seen or experienced the same thing. We've gone after a particular local term and out of sheer brute force I've been able to rank it because I was determined to, no matter what, get the video ranked. Sometimes, like I'm what I'm trying to say is some of those, the local keywords are just … Google does not like placing a video for that keyword and so you can still jam it to page one with a lot of effort and a lot of work but it usually doesn't stick anyways. Even if you get it to page one, it's typically not going to stick and so it's not worth the effort.

What I've learned over the last couple years especially is to not waste my time trying to force videos for local keywords that are too difficult. That's why I mentioned, use something like a poking software and test several variations of your keywords and then go after the ones that are going to be much easier to rank that you have a much greater chance of ranking on page one. Don't even worry about the real competitive ones.

Unless it's absolutely critical to your campaign in which case I would go after the longer tail easier ones anyways and then set up a YouTube silo and put your top level term the one that's the most competitive that's going to be the most difficult to rank at the top of the silo and then use all the internal linking patterns that we discussed in YouTube silo Academy to help with that. Because then all your longer tail videos, the the videos targeting longer tail keywords, are going to help reinforce that silo and that keyword team. That will help you to rank that more competitive word but always start with the stuff that's going to generate some results for you the quickest and the easiest because that'll give you the motivation to continue on especially if it starts to actually generate calls or leads, in this case, with local stuff I'm assuming you're trying to generate leads.

If you can get and this is like, for example, when talking with potential clients and they say, “Well, I wanna rank for this keyword.” I tell them, “Okay. Well, that's great.” Most likely, we're not going to be able to rank for that keyword, here are some alternatives. Let me explain, if we can rank you for these three keywords that will get you some traffic now or we could attempt to rank for this one keyword that you want and it could take three months with no guarantee that it's going to rank at all, which would you prefer? Typically, a savvy business owner is going to say, “Okay. I see your point. Let's go with the three that can generate traffic now, if that makes sense.” It's really just about how you position it.

Again, I wish I could tell you, “Yes, you could use some tools that are going to tell you.” The only tools that I use for that now or it's just I test by poking using one of the various tools that do it. There's a bunch of them that do it. Peter Drew has one, Live Rank Sniper, Abs has one, Video Marketing Blitz. We just did a webinar for Megarray about two weeks ago. That's a great, great tool. You can use that. There's another one by Jeffrey Evans called a Video Instant Prospector I think or something like that, Buddy VIP. That's another one. There's a bunch of them out there. Just find one, pick one, and test that way.

Do you guys want to add to that at all?

Hernan: No. I think that you made a great job explaining the methods that we are using, mostly not to this time because it's all about the risk-reward, the work-reward ratio that we are trying to use. Some people are just trying to rank themselves for, I don't know, cheap flights or cheap credit cards. At the end of the day, it's not as more [bit 00:10:00] smart business decision because you need to factor in the resources that you will be investing to get to that point. Build up from there, gather up some money resources, and then you can run for the really competitive keywords with back links, with anything else.

Bradley: As far as, Jay, the different methods that you point out here in this little list, yeah, these are all things that I recommend doing. I can't say that, yes, all of these are going to help, if you use all these you're going to rank for your keyword. I can't tell you that because, again, it's just some keywords that you may not be able to rank for at all, period, no matter what you do. Then there are some that you may be able to rank for but they won't stick. Again, it's every single keyword is going to be a case in itself. It's unique so there's no way for me to be able to say that. However, these are all extremely good methods that you should be using in my opinion. It's not just because it's our products. It's because it works.

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YouTube siloing, that's absolutely critical in my opinion for ranking videos now and it's so easy to do. There's really no reason you shouldn't be using YouTube silos. Channel optimization, that's default. You should be doing that and video optimization as well. Same thing with IFTTT network. That's just a default, standard operating procedure. Then video powerhouse? Yes, that's an add-on service but it's powerful and it's becoming more powerful by the day.

Persona Networks On Branded Network Blogs

Mark's up next. He says, “All these ways of saying hi, have you ever put all persona networks on just the branded network before? What I mean is, instead of five two-tier networks putting all personas on just the branded network blogs. I'm building a large [network 00:11:46].” I'm trying to visualize what he's asking here, guys, in my head so forgive me if my reading is broken. “I am building a larger network for the home services niche and we'll be using it for blog post syndication for multiple sites. I'll be using related content feeds in the personas and we'll be using a lot of them blogs videos, [Pintereses 00:12:02], Pinterest images, etc. I want a strong network so I can syndicate my maps as well as blog post but I will be sprinkling them through. We're not putting the blog posts through all networks, just blog it here and there is, uh, is this pointless or have you tried something similar before?”

Okay, Mark. In my mind, I can't picture the setup here as to what it is that you're asking unfortunately so I can't really give you a advice either way on this because I just don't understand what you're saying. Do you want to put all the networks on the branded network? I don't quite understand what you're saying. If you could clarify your question, I'd be happy to answer it. For whatever reason we don't get to it today, just post it in one of our Facebook groups or Google Plus groups and I'll jump in and answer it because I would like to answer this question for you but I'm not sure what the setup, the configuration here that you're describing. I just can't visualize it.

Hernan: Right. If I can add to this, Bradley, I had [last 00:12:57] part of a blog ones that they have the main branded syndication network and they have the main branded syndication networks but all of these personas they were contributors or authors to the blog. You had, so [today 00:13:13] we have their own editor or her own, I don't know, whatever.

Bradley: Author profile.

Hernan: Contributor. Author profile, yeah, that's right. They will blog for the blog. They were all personas and each of those personas will have their own articles syndicated out to their each own individual networks. Does that make sense?

Bradley: That does make sense, yeah.

Hernan: The point is you will have all of these personas contributing to the same network but, on the other hand, each persona will have their own network which only their articles would be syndicated out. That's easily done with the slash author slash the name of the author slash RSS or slash feed. You can get [a feed 00:13:55] pretty much out of anything from WordPress. That [way 00:13:59] we have been doing. The reality is that, I don't think it was worth the effort, completely honest, because I mean we had a ton of extra work for these little networks because we had to manage them all and we have to build links to them all so the results like they didn't [were 00:14:21] up to the effort that was implied on building all of those networks. If that's something that helps you out, Mark. If not, you can do what Bradley said and repost your question on our various three Facebook groups or whatever.

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Bradley: Again, I like simplicity, guys. I learned over the years now to not overcomplicate stuff. Mark, I'm not saying you are but I like to try to keep things as simple as possible. Maybe what you're referring to here is trying to simplify something that you think is complicated and that may be the case. Again, without me understanding exactly the configuration that you're trying to describe here, I can't give you advice specifically on this but I can say try to keep stuff simple as much as possible. Only add complication when necessary or complexity when necessary because, otherwise, projects can snowball out of control very, very quickly. I don't just mean snowball out of control with the amount of work but the amount of time, the amount of effort. The more complex they are, the more likely things are to go wrong and so my point is to just try to keep things as simple as possible.

Again, I'm not stating, Mark, that you aren't. I'm just saying for everybody's benefit because I know we oftentimes and I mentioned this before but people will send us a support ticket with this really elaborate graphic that they took four hours to create with all these silos and sub-silos and all these internal linking structures and everything is drawn out and they do beautiful work on these graphics that you know took them a day or two literally to create this graphic and send it in and say, “What do you think of this silo setup? Do you think this will work.”

I usually take the wind right out of their sale because I say, “That's way too complex. It's a carpet-cleaning site for a small town. Are you kidding?” You could have a flat site. You don't even need silo structure for that. Again, it's just a matter of trying to keep things as simple as possible. I think that comes with experience but I'm trying to prevent some of you guys from going through overcomplicating stuff. I know, especially in the SEO industry, we often want to overcomplicate things. For a lot of local stuff, you don't need to do that anyways unless you're in a really, really competitive market.

Best Practices When Using Serpspace Maps Powerhouse Service For Client Sites

All right. We're going to keep moving. Rogers got three in a row. We typically don't like that. Let's see. [inaudible 00:16:43] Looks like multiple questions per question or per submission so we might have to skip over a couple and come back to them, Roger, because typically we don't want to monopolize time. “Can you talk about the best practices for using Serp Space Maps Powerhouse Service?” I'm not going to comment on that yet. If Marco was here, Hernan or Adam, if you guys want to take a stab at that, I'd be happy to hear it.

Hernan: Yep.

Bradley: [crosstalk 00:17:08] [that to 00:17:09] Marco.

Hernan: Yeah. I would say that from listening to [Markham 00:17:15] from knowing what he's developing, I would say that, first, you need to have your maps on point since you have everything optimized on your side of things before submitting the Maps Powerhouse, before submitting your maps to be boosted and embedded. Have in mind that maps can be embedded as an iframe and iframe passes a ton of juice. We are using the same approach as we are with Video Power House. Have that in mind but, again, if you do not have like [appropriate 00:17:48] silo map or [appropriate 00:17:49] silo video, it won't work that well. That would be one of the best practices.

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The other thing that you need to have in mind is that your questions really resembles what Jay asked because, on some cases, you need to be poking to see if your website will be able or if your maps, rather, will be able to rank on the [3-pack 00:18:11] or the organic search engines or the organic rankings. Have that in mind. I think the answer that we gave to Jay really applies to this because, at the end of the day, we are talking about [3-pack 00:18:20] but we're also talking about embedding iframes. That's basically what's changing.

Bradley: He says, “Should these be used for clients?” I say yeah, you can, Roger. He says, “If so, how embeds should you create for client's site before it gets spammy?” Think of it this way. It's an iframe. It's a Google property iframe. All we're doing is syndicating Google properties to as many places as you want so it's not a spam signal. It's the same as syndicating YouTube videos, guys. It's an iframe owned by Google. Syndicating maps and map embed is not a spam signal for the website, the money site, if that makes sense, at least it's not now.

I'm not saying that that's going to always be forever that way. As it stands today, it's not a spam signal. You can, as many credits as you have in Serp Space, that's how many you can do before it gets spammy. You have unlimited credits. You can do unlimited embeds before it gets spammy. If you only got a thousand credits, then it's a thousand credits before it gets spammy. Does that make sense?

Keyword Relevancy

Number two, “Should you populate the keyword relevancy edition with as many relevant keywords as possible?” Again, I'd rather have Marco comment on that. That is not my area of expertise but he's not here today, Roger. We could answer that probably in a support ticket though. That would be something that we could probably answer in a support ticket for you. I'm sorry, guys. I'm not completely up to speed on the maps embed system yet so forgive me.

Secondary Embeds

“Please explain the use of secondary embeds. What are the benefits? How do you use them? How much should you use them?” Secondary embeds are all the networks that had been created. They're all themed, they're aged. [Daddy 00:20:01] has been working on it. We've got over 500,000 [Web2's 00:20:03] now in various categories that are all themed and being posted to on a regular basis. By the end of February, the end of next month, our team is planning on having over a million [Web2's 00:20:14]. That's the goal. Those are really, really powerful. That's why they're expensive because, as far as the credit usage, but they are really powerful. That's something that I don't recommend unless you absolutely need it. Just go with standard tier one embeds to begin with. See what kind of results you get. If you need additional push, then you can come back and order a secondary embeds.

Hernan: What I wanted to say also to Roger and to all of the guys listening to this is that please don't come and ask us, “How many links I need to get to page one? Or how many embeds I need to, you know, try and come to [3-pack 00:20:48]?” It's impossible for us to say that. It's like literally there's no way we can tell you guys how many embeds you get. Whoever tries to do that, it smells fishy. You should just have that in mind. You need to be approached of tests like don't do [not 00:21:08] all at once, Roger? My suggestion and Bradley's suggestion and the guys is that, just to look a handful of embeds. Do 500. I don't know. Do a thousand and then see. Then do another thousand and then see how it looks. Then you test and test.

That will allow you two things. Number one, see if you're embeds and if your techniques are working because you're giving the time buffer for them to work which is super important, number one. Number two, it will save you credits and credits mean money so you will be actually saving money and time by doing this. Number three, you don't get over that which is I think one of the main concerns, like how much is too much? You never get over that because once you rank, you rank. Boom. Why do you need more embeds if you're a ranked. You know what I mean?

Bradley: That's right.

Hernan: Take it step-by-step, Roger. That would be my approach to it. This has been our advice for everyone doing like IFTTT networks. Some people want to do a gazillion IFTTT networks and we say, “Okay. Let's start with that, with one?” Take it slowly. Again, we cannot tell you how much is too much. You need to do the test.

Bradley: Do the bare minimum. Do the bare minimum required to get results, guys. As Hernan said, when I go in and I order a map embed or a video embed, from Video Power House, either one, I usually start off with around 50 embeds and then I wait. I wait for a week or two and see what kind of results I get from that. If I need to, I'll go in and order a second one. Now, those of you that are in a real hurry, which I know most SEOs are, you can go with more.

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That's fine. My point is if I can end up getting results from only 50 embeds, why would I want to spend 200 credits or 200 embeds if I could do it with 50? Not only that but if I do 50 and I get some results and it starts to slip a little bit, I can do another 50 instead of blowing my load all at one time so to speak. You know I mean? That's the way I do it and that's how I've been doing it. Same thing with videos and maps, pretty much one and the same when it comes to that sort of strategy.

Next, we're going to try to run through these very quickly and the only reason why I'm going to actually answer all these questions, Roger, is because they're about our services. This would be a beneficial to others that may have similar to questions. Otherwise, this is a lot of damn questions in three posts.

Best Practices In Using IFTTT Networks Service In Serp Space For Client Sites

“Can you talk about best practices [prior to 00:23:43] IFTTT networks in the Serp Space marketplace for client sites? Number one, should you use them for client sites?” Yes, you should be using branded networks for absolutely everything online in my opinion. [Markham 00:23:54] makes a joke. If his dog sits around, sits still long enough, he gets an IFTTT ring around his neck. I get that because if any sort of websites, properties, money sites, money channels, they should have branded networks. That's part of the Semantic Web so, yes, you should use them on client sites.

“What would you do for a second, et cetera? Uh, how much would you do and how often?” All of this is explained in the IFTTT training. I'm pretty sure it's explained when you order networks too but at least when we deliver a network, we have a series of videos that explains what's best practices and what you should do next, that sort of thing. A bit quickly [inaudible 00:24:27] if you create or build a network or buy a network from us, either one, whichever way you get them, once you have a network, start publishing content from whatever you're using to produce the content. If it's WordPress, start publishing posts to your blog. If it's YouTube, start uploading or live streaming videos.

Once your network is done, start publishing content. Once you start doing that, you start priming your network with posts and it starts to theme the network through the post or the content that you're syndicating. Then I always recommend sending the network over to getting links built to it. We have an IFTTT link building boosting service or you can use your own tools. It's fine. If you have link building tools, that's fine. Use your own link building tools. Point is we usually end up building links to that and then just continue posting content.

If you need additional links because you need an additional boost, then [get and 00:25:23] order additional links but just do things slowly one step at a time like what Hernan just said. Get the network created, start publishing content, get links built to it. If you need more after sometime, continue publishing content. The number one most important factor, guys, for your networks to work is to continually publish content. Then if you need additional work or additional push, then you can add, build additional links to them as well as do other things like order done for you drive stacks or do build your own drive stacks, whatever, but they're very labor-intensive just like network so it's better just to hire it out.

DFY RYS Folder Stack

That leads us to this last part of Roger's questions about DFY or Done For You RYS Folder Stacks, “Does this still work?” It works better now than it did when we first launched the service and I mean that. It's freaking fabulous what it does. Maybe walk us through the order form. I'm not going to do that. It would take too long. “Do you just need one stack for a client site or should you create more than one?” Start with one, Roger. If you get results, then you don't need anymore.

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“When does it become too spammy?” They're Google Drive files, guys. They're not spammy. At least, not yet. I mean, yeah, they're spammy but Google doesn't think of them as spammy yet. They're Google Drive files, so you're linking from Google to your own properties. “Is the stack created under the client's account? No. Typically, the stacks are going to be created under persona count but you can assign the client as a manager and you can transfer ownership of all the files and folders to the client. When you order the done-for-you services, we don't want your client's account information. We don't want it. In fact, we will reject the order if you send it. We will create under a persona account and then you can add your client's profile as a manager and you can even transfer ownership if you desire.

“Do you supply the content for the folder? Is that up to us?” There's really no content to supply. You supply some images and some keywords. That's it. That's all you need to do. Supply some images and graphics if you want them themed or branded well and some keywords. That's all you need to do. What needs to be done after stack is created. Build links to it. It's pretty much it.

“Are there any other ongoing tasks that need to be done?” Not really, not drive stacks. Like I said, if you still need additional push, if you didn't get where you want them to be from the stack itself, order links to it. Build links to the stack, all of the files in the stack to the main folder. There's so many URLs. It's ridiculous from drive files. It's just silly. If you need to, you can always order, you can start siloing with inside the stacks, guys. You can use drive folders to create silos. You can do all kinds of stuff inside drive and we teach all that in RYS Academy or you can purchase it from Serp Space.

Roger, again, one step at a time, buddy. Order just one at a time. That's all you should be doing, guys. Don't waste your money. Don't order three or four networks for one project. You don't need that, or three or four done-for-you drive stacks. You don't need that. Just do one at a time. See what kind of results you can get. I want to keep moving.

Passing Authority Into Silos When You Add Tier 1 On Each Subdomain And Tier 2 Stack On Top

Greg says, “Scenario: new client, 100 subdomains, uh, city subdomains. WordPress site is currently configured with Canonicals Passing Authority to the perfect siloed categories on root domain all ranking solid and top 10 and serves for medium to difficult keywords.” That sounds awesome, Greg. I'm going to plus one that, actually. That is an industrial-strength project there. I want to add T1 on each subdomain with tier two stack on top. That's going to be a lot of work, Greg.

“Suggestion on how best to pass authority in two silos with this configuration. Suggestion on anything else to root domain with stacks to subdomains. PS, you white guys need to get a tan.”

Hernan: Yes, we do.

Bradley: I mean, suggestion on best to pass authority in the silos, it doesn't seem like you need any suggestions because if you've got the canonicals all pointed from the subdomains sites pointed, so the economic canonicals are pointed to the categories, the categories on the root domain, from the subdomains. You're reinforcing so all the stuff that you do on the subdomains is basically pushing the credit back up to the category silo on the root site. I'm assuming that that's what you're trying to do is actually rank the root site and that seems like a great way to do it.

The only other thing that I would suggest maybe doing is besides just using canonicals is maybe create some physical links as well, some actual links from your subdomain sites up because that becomes very, very, very powerful as well. The canonicals are going to push basically credit but it doesn't push link equity. You still need an actual hyperlink for that.

I would play around with that, Greg. I wouldn't just all of a sudden go out and on a hundred subdomains go create a hundred links up to the category page. I wouldn't do that. What I would do is probably take a handful of them, select one category on the root domain to test with against the others or maybe select two so that you have you got two tests against the control, the control being all of your silos the way that they are configured now and then test a couple other internal linking strategies from the subdomains to the categories. That way you can test different configurations and see what kind of results.

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If you get better results from one configuration than another, then repeat that configuration on another silo and see if you can repeat those results. If you can, then you're onto something. At least when you've got a project that big, it looks like you have plenty of opportunities to test different configurations.

It sounds like you got, that's pretty advanced project there, Greg. It's awesome. This is something we can get into, Greg, if you want on mastermind when we have mastermind tomorrow. We'd be happy even if you like you drew at them. I just talked about keeping things simple but this is a big project so that's different. For a big project if you have a graphic or diagram, don't spend from now until tomorrow at mastermind time creating a graphic, Greg. Don't do that. If you have a very simple diagram of what it is that you have or at least like maybe one or two silos out of this structure, if you could diagram that out, then we can play around with that tomorrow on mastermind. We'll dig into that a little bit deeper.

Go ahead, [Mark 00:31:50].

Hernan: Also, Greg, if you want to order the networks from Semantic Mastery [levels 00:31:54] now, we'll give you a [ball for it 00:31:56] because it's ton of work, man.

Making Profits With Google Suggested Keywords Having Low Search Volume

Bradley: Yeah, no shit. No kidding but we're going to charge you extra for the tan joke. “Hi, guys. I follow your Hump Day Hangouts for a few weeks now and I love your content. Thanks for the valuable info. I will plus one that.” Thank you for saying that. “I watched Bradley's keyword research videos recommended in the previous Hump Day Hangout in the info is great again. Thanks.”

You know what's crazy is that most keyword research videos were recorded three or four years ago and they're still relevant today which, it's insane because [I guess 00:32:28] there's certain principles that just don't change. Anybody that doesn't know what he's talking about, I set up a little affiliate funnel like two, maybe three years ago now. Three years ago now I think. I don't know. It's been a long time, it's been two years at least, keywordsuggest.co. It's free. It's an opt-in form. You opt in and it redirects you to or send you in the email the link to the training site and it's just keyword research stuff. If you guys are interested in that, go opt in, keywordsuggest.co.

“My question: When I use this approach for affiliate keyword research, the long tail keywords I found in the end with this process didn't really have any search [volume 00:33:06] showing up in Google keyword planner or very little, although they were extracted from Google Suggest. What's the point in going after such keywords if I can't get any draft from them or what am I missing here?”

Good question. What you're missing here is, guys remember, Google AdWords, the keyword planner, excuse me, the Google Keyword Planner is an AdWords tool. It is not an SEO tool. In order for a phrase, a search phrase to show up in Google Suggest, there has to be some history of people actually searching for that term. Does that make sense? Google will not suggest search queries that don't have a history of being searched for by actual people typing that full search query in. Google doesn't just arbitrarily select search queries for, excuse me, suggest search queries to people that start typing in. It goes based upon its own historical data. If it has a suggest or if Google suggests it, it means there's traffic there.

We've been saying that for two years now and that's why Power Suggest Pro is my absolute favorite keyword tool in the whole world. That's really what that affiliate, that keyword funnel is that I'm talking about now, guys. It's really to promote Power Suggest Pro. I talk about how you can use free tools for everything. Power Suggest Pro costs $57. It's a one-time purchase, no update costs, nothing, no subscription cost. It's probably the best keyword tool I've ever used in my life. I love it for SEO.

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What I'm trying to say is in AdWords, guys, AdWords won't even let you bid on long search queries or search keyword phrases. It won't let you write. It will tell you that there's low search volume so it won't even display your ads or anything. I think it's anything over 10 words it'll tell you just flat out it won't but Power Suggest Pro will sometimes show you search or suggested phrases that are sometimes 10, 12, they're like almost an entire senate. That means people have searched for that before.

My point is is that you don't, if you go to AdWords keyword tool and you put post in suggested phrases you're going to get very, very little traffic results. It's not going to show any search volume. If at all, it'll be very, very little. That's fine because people that are bidding on keywords aren't usually bidding on long phrases. They're bidding on words within that phrase using various match types. Broad phrase, exact or modified broad, so they don't need to bid on that full phrase. They only need to bid on a couple, two, three keywords out of the phrase to get their ad to show.

My point is don't use the Google Keyword Planner for SEO terms. You can use it to give you ideas or it's for some maybe benchmark numbers but do not count on the Google Keyword Planner for actual bona fide genuine search volume for SEO because it's not. It's an AdWords thing. Suggested phrases are much better for SEO because you can optimize for those long phrases in blog posts. You can specifically address those long phrases. You will start to generate traffic from that and they're a hell of a lot less competitive too, by the way.

“So in other words, do you think it's possible to make profits with affiliate site to optimizing blog posts and pages for Google suggested type long tail keywords or am I just wasting my time?” Absolutely that is my suggestion is that you don't focus on the short tail keywords, at least not initially. If you build your silo structure properly within your site, those short keywords that show search volume so that the much broader shorter phrases. Those are going to be the top of your silos. You want to build your silos out and then you want to populate your silos with articles and blog posts that are targeting these long tail phrases and you will start generating traffic from those long tail phrases first. Over time, you will build authority and theme that silo. You'll reinforce the theme of the silo.

Eventually, if you continue to produce content and get traffic, you should end up ranking for your top level terms too. Does that make sense? Always go after the long tail stuff to get some results. Again, like I said, I don't know if you guys are seeing my full screen but Power Suggest, I'm just about to open it up right here. This is one of the simplest keyword tools [I work 00:37:27]. One of the reasons why I love this is because it's so simple. How many keyword tools are out there that you need a freaking degree to work? This one is you just punch in a keyword and you hit Go and it spits out a whole bunch of keyword phrases that are actually being searched for, whether the Keyword Planner shows it or not. Hopefully that helped.

Sending Links In Hebrew From An English Article To A Hebrew Website

[Asi 00:37:49] is up. He says, “I don't know where to start but I will try. I do SEO for a living in Israel but in Israel there are limited possibilities for building links. My first question is if there's a possible way to send links in Hebrew from an English article to a Hebrew website” Hernan, I'm going to let you answer this because you do the foreign language stuff. I don't.

Hernan: I'm trying to reread the question. In Israel, yeah. Links in Hebrew from an English article to a [inaudible 00:38:19]. Tier one should be English, yeah, definitely. Is there an advantage to send English link to a Hebrew website? That's a little experiment by Google. The reality is, [Asi 00:38:32] that we talked about this repeatedly when your Google or where your any company for that matter and when you need to invest your resources and by resources I mean AI, I don't know, linguistic, whatever you want to call it, of course, you will invest it on the bigger market which is Google.com.

That makes that the other languages, Spanish, for example, Portuguese, et cetera, I haven't worked in Hebrew but I think it will be pretty much the same as working in any other language or foreign language. Things become much easier in terms that the algorithm falls off, like it goes out of schedule if you would. All of the things that are being deployed right now in English will take approximately you could say one, maybe one year and a half to achieve the biggest languages. I'm not talking about Hebrew. I'm talking about like Spanish, for example, just a big language comparatively to do the people that use the language. I'm not saying here is less language but it's just the sheer amount of people that use that language to navigate online.

Yeah, definitely. My point is that you can use PBN in English as to tier one. You can turn a website that wasn't English into Hebrew and Google will not de-index it. PBNs in English have a big [problem 00:39:59] with this indentations. This is not the case with some other languages. I have PBNs in Norwegian, for example, that they have been around forever. They are fucking spammy. My point is that, yeah, go to town. You can go to town with tier one in English because I truly I understand your pain in terms of it's super hard to find language-related links in the same language. Not only that. If you start looking deeper like if you try finding, I don't know, niche-related links in Hebrew is going to be impossible. Yeah, go ahead.

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Bradley: Thanks, Hernan. He says, “The second one I'm going to do SEO for a major one million searches a month word in English. Does aggregate SEO look spammy by Google and big keywords?” I don't follow that question, [Asi 00:40:55]. Sorry, buddy. I just don't understand what you're asking here. “Does RSS look spammy by Google and big keywords? Does aggregate RSS look spammy?” I'm not sure what you mean. If you can try to clarify that question for me, I'm sure it's just lost in translation here somehow. If you want to try to clarify that, I'll try to answer that. Sorry.

Sending All Links Built From Serp Space To An Indexer

Wong is up. He says, “Bradley, I have links built in Serp Space six months ago. Currently most of the Web 2.0, excuse me, that is founded by Ahrefs but Google still not indexing it yet. Is it necessary to send all of them to an indexer?” A couple things: Number one, it's funny that you're seeing … If you had links built to your Web 2 network, you probably will start seeing some of your Web 2 links from your network showing up in Ahrefs and Majestics because they were powered up by the link building package.

Because we talk about this a lot, Wong, most of your Web 2 links you're not going to see in Ahrefs or Majestic because they just don't get picked up. They're not significant enough for them to be picked up by Ahrefs or Majestic because you got to think the computing power required to keep an index, a fresh index of active and live links for sites, guys. A lot of the Web 2 site network or, excuse me, Web 2 links are not going to show in those unless they're particularly powerful links which, if you build links to your IFTTT networks, naturally some of those links are going to become powerful enough that they will start to show in the link analysis tools.

However, just because you're saying they're not indexed in Google and that may be true, you may have done a site colon operator or an info colon operator and looked at some of your Web 2s and you're not actually showing in the index but that doesn't mean Google doesn't know they're there and isn't counting them. That's something that you can find if your site is connected to search console. You should be able to go to search console and then click in the left sidebar and one of the drop-downs. It's links to your site. You click on that and then you can expand or even download a list of links.

We talked about this every week now for the last few weeks. Terry Kyle recently did a blog post and a test where even Google starting to show less and less of those links. If you take a look at that links to your site section inside search console, you'll see a bunch of WordPress, Diigo, Tumblr, Delicious, you'll see those links showing up, not the specific URLs where the link sits but you'll see the root domains and you'll see that you have most of your IFTTT properties will show in that list is what I'm saying.

Again, just because Google doesn't have those, part of the reason why some of those links don't show in the index, guys, like if you do a site colon operator search for the specific Web 2 links is because its duplicate content, don't let me scare you guys away but what I'm saying is it's a republish to syndicated post from the original source. Google will put some of those in what they call supplemental index. It won't show but that doesn't mean Google doesn't know they're there. Does that make sense? Just keep that in mind. It's not really necessary to have them show up in the Majestic or Ahrefs. I like it when they don't show. The reason why is because I don't like competitors looking and seeing what the hell I'm doing. I prefer it when they don't show but if you do, yes.

Do you want to send them to an indexer? Yeah, I always do. I always at least send the profile homepage URLs like the profile URLs to an indexer. Typically, we don't like grab the post URLs, the syndicated post URLs and send those to an indexer because there's not really a way to automate that now. There used to be but that plugin that did that which is called Backlink Commando is no longer being supported so we can't do it by, it's not an automated method anymore. Yeah, if you want to send your profile URLs to an indexer, that's not going to hurt anything.

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You can send all your post links too if you want. It's just a manual process. Unless somebody knows of an automated way, we don't have one at the moment. The best indexer and this comes straight from our link building manager's mouth and I trust his judgment, so if he says it is so, I believe it. That's expressindexer.solutions. Right now, he says he's getting his GSA, which are spam links, 80% of his GSA links indexed through this service right here. This is what I would recommend doing for indexing services right now.

Purchasing G+ Followers & Likes

We're going to keep moving. We only got a few minutes left. Let's see. Virginia [Surgeons 00:45:27], I think he's Toby. Yeah, Toby. There we go. “In purchasing G Plus, is purchasing G Plus followers and likes worth doing it?” Not really. I think you're better off if you can find a good social signal service and do it that way. I don't mean like buying, like what I'm saying is Dan Anton has actually got one. It's a good service. It's called Social Network Signals. That's a good one but typically just buying spam followers and Plus One is not a good idea.

When it first started it was okay but I don't recommend doing that now. I really don't. I don't recommend doing that at all because it just looks spammy. There's less activity on Google Plus than there is like Facebook and Twitter as far as like shares and that kind of stuff. If you have content out there that all of a sudden has an unusual amount of followers or likes, it's just a real spam signal. I recommend just avoiding it. Your effort and money should be spent on stuff that's going to be more productive.

Paul is up. “Hey, guys. Glad you posted a link to this page because last week it didn't matter where I went. It would only go to the webinar registration page so I could not post a question. I want to give some results I've had in the short term with Megarray. Listen to this guys. I'm crushing it with this program. Between 60 and 80% of my videos on the first page, the majority of them are number one. We aren't talking about low competition keywords either. I'm ranking in niches like gifts, natural supplements, wow, attorney sites and storage sites. All are very competitive. I have covered around 600 cities now. This is definitely a game-changer.”

Guys, anybody that missed that Megarray webinar, we have a replay for it. I think it's a very, very powerful tool when I said so on the webinar and that wasn't bullshit. That was the truth. I know those guys, they got a full team of developers behind that tool that have been working on it for months because they were in contact with us about features and all kinds of stuff so I know they put a ton of development behind it. It's a great, great tool.

Let's see. “I put up two sites in the last two weeks. Only optimize them on page, branded network, of course, nothing else. I then in, then did a video campaign on both sites and both came from nowhere in the rankings too. One is on page four the other went to page two. One site is an attorney site and the other is the storage site. Wow. one company I promoted the product. It generated 11 leads and six sales. The sales averaged over a thousand dollars each in less than two weeks.” Paul, that's amazing, man. Thanks for sharing that. “To think I almost didn't go to the webinar because of your lack of enthusiasm, Bradley, about the products when you promote it to webinar. Thanks for promoting.”

This Stuff Works
Guys, my lack of enthusiasm from promoting it was misguided in that. The only thing was we had recently promoted video marketing glitch was Abs product and Abs product is really, really great. I hired a VA and trained him how to use it specifically to use that tool. We typically don't like to promote a similar product to our list within a certain period of time. Since we have promoted video marketing blitz, we almost hesitated promoting Mega-Ray at all because we didn't want to piss off our list, you know what I'm saying, for promoting a similar product from two different developers.

I believe in both products though and that's why we did it and so that a lack of enthusiasm was really my hesitation and not wanting to piss you guys off by promoting another product. Hopefully you guys understand by now that we don't just promote products just for the sake of making money. We don't do that and hopefully that you guys all agree with that. Anyways, again, I'm more enthusiastic about it now, Paul. Thanks.

Guys, go check it out. We have to wrap it up. We've got to get ready for the masterclass webinar and it takes a few more minutes to get ready now that we have this new platform we're working on. Unfortunately, I'm not going to be able to get the rest question but thanks for everybody being here. Master class starts in a few minutes. Be there. If you're not there yet, you should. Excuse me. If you're not there yet, you should probably join us because we're [crossing it 00:49:25] over there with our live case studies [inaudible 00:49:27] now.

Hernan: Be there.

Adam: Awesome. See you everybody. If you didn't get your questions answered, remember it's first-come, first-served. We get busy so by all means get those questions on there when we send out those emails. We mean it, first-come, first-served. We do run out of time. We want to help everybody but we got to cut it off at some point. Hopefully, everybody can get in earlier next time.

Bradley: We do have people are actually putting questions in the chat box. That's crazy. I thought we were using the event page.

Hernan: [inaudible 00:49:55] tomorrow on the podcast.

Bradley: That's cool. We'll work it out next week [and we'll get 00:50:00] back.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 115

By April

Click on the video above to watch Episode 115 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 

 

Announcement

Bradley: There's a weird delay between when it says we're starting and when it actually goes green. Hey, everybody. This is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts for January 18, 2017. It's 4 p.m., Eastern. We only have a couple on with me today. I've got Chris and Marco. Hey, Chris. How are you?

Chris: Doing good. Glad to be here.

Bradley: We got Marco. How are you doing, buddy?

Marco: Hey, man. What's happening?

Bradley: Guys, you know after last week we did the format with … Trying to use the WebinarJam comments and that didn't work out very well so we switched back. We're using the new WebinarJam sessions like Overlay. We're not using Hangouts for the actual video. That's why the interface or, excuse me … the video that you're watching now looks a little bit different with the layout, but for all intents and purposes on your end as a viewer, as an attendee, nothing will be different. We're going to continue using the Google-Plus pages like we have been. We're going to use that as the Event Page as the place to post your questions. You can access that event page through the notification emails that get sent out once you've signed up and registered for the Hump Day Hangout Series. If you have not registered for the Hump Day Hangout Series, please do so.

Semanticmastery.com/humpday and once you register it redirects you to a thank you page. There's a video with me explaining that if you click on a link above, that you can subscribe to be notified to the entire series for an entire year. You can unsubscribe at any time, but I recommend that you do so, that way notifications get sent out as well as the link to the event page every single week will be sent out in that notification emails so you can post your questions early. We just got to train you guys to get in on the new system with us. I think it's going to make it beneficial for everybody in the long run, and hopefully you guys will agree. That said, I think the only announcement that I know of because Adam's having difficulties attending today, is we've got a citation service up now, guys. Actually, I haven't even got a chance to click through and look at it yet but yeah, we've got a citation service now available for people that want to purchase citations.

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There are high-end citations. They're not the cheap, shitty ones so I recommend is if you're doing lead-gen properties or things like that, you can go with the cheaper services if you feel like it, but if you want the Cadillac of citations, we have that available now. That's Semanticmastery.com/citations. Hernan or … Hernan. Marco or somebody can post that on the event page for you guys. Check it out. If you're doing any sort of client work and that kind of stuff, these are the same citations that I use in my business. The same citation service for all of my clients. Very, very, very high-quality citations. You can't get any better than what we have available so check that out. Do we have anything else we need to announce before getting into questions? Guys, do you know?

Marco: Yeah. I'd like to add that Video Power House is almost ready to go, man. I thought we're hard at work. The sites are being built. We have the categories. We actually have someone that checks the videos to make sure that they go into the correct category. We're going to keep the theme. Keep them powered up and I'm adding some extra sauce into the mix some [inaudible 00:03:19] and some other stuff that I know will power up the network, give it authority, give it relevancy, give it trust and so I think it's totally going to rock and at the same time what we're going to do is we're going to limit the number.

Sorry, but it has to be done, and we have to let people go. We're going to limit at first, the number of people that we let in just to make sure that we can serve that amount of people, that the system can handle. As we go, we will open again, for more people. Hopefully, I don't know. We'll see how it works. We'll see how it all works out, but I just want people. I'm really excited about this because we've been working really hard to make this happen. We're right there. We're right there, man. I'm really excited about that.

Bradley: Hey, look. We had the late comers. The fashionably late members.

Adam: Hey, guys. I just woke up.

Hernan: Hey, everyone. What's up?

Adam: I haven't had consider restart but I know Marco was talking about Video Power House, which is awesome. I'm getting super pumped about that.

Bradley: Yeah, and it's …

Hernan: Hi, what's up?

Bradley: Well, and Hernan. Yeah, what's up man?

Hernan: Hey.

Adam: Hey, Hernan. FYI, I'm not sure if it's WebinarJam, but your mic sounds really high. You might want to adjust the levels.

Hernan: I don't know why. I'll try to figure that out.

Bradley: You got to take the microphone out of your mouth.

Hernan: Oh, okay. That makes sense.

Bradley: Yeah, Video Power House is going to be crazy and we got people staff in place that are monitoring the submissions and making sure they go to the right categories. Like Marco said, it's crazy. We're going to have the support team behind it and all that. Guys, it's taken us … Shit, I think we announced it originally, over a year ago, didn't we? … Video Power House, or close to a year ago? It's been a long time, I know that. We've been working on it forever but it's getting guys, and it's going to be incredibly powerful so check that out. That said, Adam, since you are usually the one that gives announcements, we mentioned citations and Video Power House. Is there anything else needs to be mentioned?

This Stuff Works
Adam: I think that's it. If you're in the IFTTT/SEO Academy, you're going to be getting an email with a webinar just for you so by all means, come check it out. That's going to be tomorrow. Then our, what? Our Local Kingpin people have got a cool webinar going on tonight. I think you're going to be talking about a case study, right? … for the people who …

Bradley: Yeah.

Adam: … are in the Local Kingpin?

Bradley: Yeah, I forgot to mention that. The Local Kingpin Update Webinar Number-2 is immediately following Hump Day Hangouts today. It's going to be mainly member Q&A other than a new case study announcement where Hernan and I are tag teaming a new case study in a different industry. A local case study, and we're going to be basically adding all that training to the Local Kingpin training site. Once that's done, once the second case study has been added, which will be in a couple months. It will be complete in a couple months, the price is definitely going up on that because it's a really, really good course. There's a ton of information in there, and this second case study, we're going to take a brand new business from the ground-up and build it, like for real … using Adwords … Adwords for video, remarketing, Bing advertising and Facebook ads for local. We're going to do that together and get this business off the ground.

It's for a local gym and that's going to be awesome because we're going to literally take a guy's business that's just got started and get him profitable and get leads coming in the door. That's going to be added to the training and that's again, we're going to announce that Local Kingpin Update Webinar-2 … the details of that. Then we're going to add the training to the membership site and then we'll do the results at the end of 60 days, roughly and the Update Webinar Number-3. Definitely check that out, guys. Also, we cover a lot of that kind of stuff inside the MasterClass on a bi-weekly basis. That's the ongoing case study group so if you guys are interested in getting that kind of detail like case studies where we go through step-by-step on how things are done and show results basically, in real-time, the Master Class is where you want to be for that.

Hernan: Yep. Can you guys hear me better now?

Bradley: Yeah.

Hernan: It's better? I just wanted to add to what Bradley was saying about putting a completely-from-scratch case study, a success story completely from scratch. One of the challenges is to do it with a slow budget as possible. That was one of the conditions from the client. It's going to be a ton of fun because that way we can be working with that and progressing that, and investing the profits back into the campaign so that we can get a really good case study for you guys, so stay tuned. I think that's going to segue into whatever we are doing with Facebook, in terms of training in 2017, which is also going to be really, really good.

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Bradley: I'm pretty excited about it because this is going to be really cool to take somebody's brand new business and help them to grow and get profitable quickly. That's awesome so I'm really looking forward to this, as well. This will be the first time Hernan and I have worked together on a project this closely in quite a while. We used to back in the day, couple years ago. We used to work on various projects a lot closer, more often but now we don't do it nearly as much so this will be kind of fun to get a chance to work with him, as well.

Hernan: Yep.

Bradley: All right, guys. I'm going to take the screen and we're going to get into questions. We're pretty much done on announcements. Correct?

Adam: I think so.

Bradley: All right, let me close out of all these various windows that I have opened that you guys don't need to see. Really, shut all the porn down. No, I'm kidding.

Adam: Bradley, can you or maybe you went over this before I got here, but did you go over how this works now, with the new setup for people? How they're supposed to post questions and all that?

Bradley: Yep. Basically, guys, just for one more time to re-cap, if you're not signed up for the Hump Day Hangout Series, which is now done through Semanticmastery.com/humpday. It will take you to a registration page. Go register then on the thank you page that it redirects you to after registration, there's a video. I explain what to do, but there's a button, a link above the video that says, “You can subscribe or register for the entire series.” All you got to do is click that one time and then go confirm your subscription. Then you'll get notifications for the next 52 weeks. Again, if at any time you don't want to be notified of the upcoming Hump Day Hangout, that's fine. You can unsubscribe at any time but in those notification emails will be the link every week to the event page so that you can post your questions early. Again, register, subscribe to the series. It's a two-step process. There's a video that explains how to do it. Then you will be notified every week of the upcoming webinar with the link to the event page for you to post your questions, okay?

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Google AMP & Ranking

All right. That's said, let's do it. Lee's up first. He says, “Is Google Amp increase rank. Do you suggest Google Amp?” I'm going to hand that one to Marco.

Marco: Does it increase rank? It targets a different section of the algorithm. It's just totally geared towards that type of page. Really, what it works more on is something that's news-worthy, news-related, and things like that. We have a plug-in that does Amp, that does Amp Pages, and it does posts as Amp Pages. We're going to make it available. We have to make just a couple of tweaks to it. We had it ready, but then we discovered that there was a little bug in it that we needed to fix. We have it ready. The thing that I would tell you is test. It's what we always say. Take it. Use it. Use it the way it's supposed to. Go and look at the documentation. Google tells you everything about Amp and how to use it, what it's for. Lee, that's what I would say. Just go and look at the documentation and see what Google wants you to do with it. I mean, there are times where you do need to follow what Google says, and this is one of those instances.

Hernan: I just wanted to add real quick that the other day I was browsing on the mobile, on the phone, and I started noticing on the search engine result's pages on the search within Google. Yeah, within Google on the mobile phone, some of them will start showing little icon that's showing accelerated mobile pages. You know what I mean? It will start showing those results with a little icon to the left of it on the listing that says, “AMP,” or Accelerated Mobile Pages. I think it's a little lightening or something like that. That gives you the idea that Google is actually starting to index these pages and is starting to give them priority on mobile results. This is super important because most of your clients will be on mobile anyways, and you want your mobile versions to load as fast as possible. You know what I mean? That's why we are doing the AMP, the AMP thing. I started noticing that and I wanted to tell you guys to be aware of that.

Indexing Citations

Bradley: Very cool. Mark Kong was up next. He says, “Hey, guys. Hope you are all starting the year with a bang. I'm excited about this year and believe I will be able to finally join the Masterminds so looking forward to that.” I believe you will finally be able to join as well, Mark. That's all it takes, guys … is the belief that you can do it and you can make it happen. We look forward to having you, Mark. My question is, how are you indexing your citations? I still have quite a few not indexed and they were built a while ago, now. If I just copy and paste the URL of the citation page into Google and it doesn't show, does it mean that it's not indexed or may my link still be indexed? Cheers.

A couple things, Mark. Yeah, there's a lot of citations that are slow to index, or they don't index, or you won't see them in the backlink analysis tool such as Majestic, and Ahrefs and things like that. A lot of the times you won't see them. It's similarly to web to dot o links. It's very similar to that, in that a lot of the times, you will not see those backlinks in link analysis tools. A better way to find citations, to see if citations are recognized or indexed, as you call it because they don't have to be in Google's index for Google to know that they're there, just so you understand that … but a better way to determine whether your citations are being counted or found is to use a tool such as BrightLocal. That's the one that I use. I know there's another one that other people often use called, “Whitespark.ca,” I believe it is. I've been using BrightLocal for about six years. Well, at least five years. I don't plan on changing because I'm really familiar with BrightLocal. It's a great, great service. BrightLocal will show you. You know what it will do? Basically, a count of all of your citations that it can find on the web. It's not 100% accurate, either but it's a lot more accurate than link analysis tools are for finding citations.

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The other thing is and remember, we talked about this many, many times because people always ask a similar questions when it comes to web two dot o links from the IFTTT network's not showing, but if you go into search console and you take a look. I don't remember which. It's one of the drop downs in the left-hand side bar, but if you look at “Links to Site.” Links to your site or something like that. You click on that and Google will show you what it's recognizing now. Within the last few months, and Terry Kyle did a blog post about this, but within the last few months Google has started to show less and less links than it used to. That doesn't mean that they're not still seeing them, though because my guess is a lot of those, you will still see in the search console area, but again just to double check to see if your citations are being counted, I would recommend using a citation service or, excuse me … a local marketing service such as BrightLocal or Whitespark, okay?

The other thing you can do, what I always do whenever I get citations from one of the services I would use, I would always just take the spreadsheet, copy all the profile URLs or the citations page URLs, whatever, and then put them into indexing services. I used multiple indexing services. However, during our mastermind webinar last week with our awesome link building manager, [Dadya 00:16:25], he expressed that Express Indexer, Express.indexer, I think it is or something like that. Let me see if I can find the link. I don't have an affiliate link for it, but it doesn't matter because these guys … I was using this … Hold on a minute. I can't talk and type at the same time, guys so excuse me. Expressindexer.solutions. Expressindexer.solutions.

He says that they are by far, the best indexing service that he's ever used and they recently, within about the last two months or so, they redid how their whole entire system and how they index links. He's getting an 80% indexing rate from Spam Links. We're talking GSA Links. GSA Spam Links, he's getting 80% indexing rate, which is phenomenal. I mean, that's unheard of. That's using this service, right here. I'm going to be using it. We already have a subscription to this. We have because we used to use this for ATM or Mass Page Generator sites, that type of stuff for indexing those sites, but I stopped using it because we haven't been building many of those sites recently, but apparently now, this is the best service available so I'm going to be using this a lot more. Check it out. All right?

Thoughts On Serplify

Next. Phoenix Car Accident Chiropractor. That's a mouth full. Have you guys seen the new Serpify by Mo Miah et al? It's a Serp Shaker-type software. There's a YouTube video. Yeah, I've heard about it. We've had a bunch of people already message us asking us what we think. I don't have an opinion on it. I probably won't ever have an opinion on it because I'm not going to test it only because if I'm going to be building mass page generator sites, I'm going to be using the ATM … Lead Gadgets and the ATM just because I have a history with those guys and that software, and I know it well. I don't need another one. Personally, I've had some bad experience with some other software in the past. I don't know. I can't speak about this one in particular. Serpify, I have no idea but there's a bunch of different types of mass page generators out there now. As far as I know from the ones that I have tested, there's no competition. The ATM is by far the best. It is rather expensive, though. It's more for agency-level people. You got to take that into consideration, as well.

You guys want to comment on this, at all? Has anybody looked at this?

Marco: No, I don't have time. I have too much stuff going on, man. I wish I had some time to check it out and be able to tell people, “Yes,” or “No.” Sorry, if anyone has tried it though and they have an opinion, you're welcome …

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Bradley: Post it.

Marco: … to let us know.

Adam: Yeah, we'd be happy Definitely, we could have somebody on and if you've got some experience, we'll talk to you ahead of time but yeah, sure. For me, I'd just look. I'd be like, “Well, I don't know if it's going to be better, but if you're not looking for something automated like the ATM,” which I would say, “Maybe you should be.” How about, I don't know? I'd like to see the differences from that and maybe Serp Shaker because I'm sure this is a plug-in, probably.

Bradley: I'm not sure how it works but like I said, I'm just not. If I'm going to do mass page generator, like mass page sites I'm going to use ATM because I'm comfortable with it and I've been using it for, shit … over two years, now. That's what I'm going to stick with. I'm not really going to test one of the new tools just because there's a learning curve involved and I just don't need another one. You know what I mean? That's like Keyword Tools. I probably have, no shit … at least a dozen Keyword Tools. I don't know why I have so many of them because I only ever use Google Trends, Power Suggest Pro, and the Keyword Planner anyways. I don't know why I have so many damn keyword tools, but every time one comes out, they make a million promises and I always pick it up because I want to check it out. There you go. Money wasted … Now, they collect digital dust.

Marco: Nothing. Just to get in there about that keyword research. Nothing beats, as far as I'm concerned, Power Suggest Pro.

Bradley: I totally agree.

Adam: I was going to say, Bradley, you put that link for your training stuff you did. I think that's still a good one. I've sent people there before.

Bradley: Yeah, it's dated now. Just go to Keywordsuggest.io, Keywordsuggest.io. You can opt in. It's free, guys and then I'd good to go through keyword research training and exactly how I use the tools that are freely available. I do talk about obviously, Power Suggest Pro because it's super, super awesome. It's cheap and inexpensive with a one-time cost. You'd be stupid not to pick it up. If you ever need keywords, Power Suggest Pro is awesome, but Keywordsuggest.co, you can opt in and then it will redirect you to the training site where you can go through the keyword research training that I did. It's a bit dated but the principles are still the same, guys. They're tried and true timeless principles, so to speak. All right?

Any Issues With Burner App On Phone

Katie's up next. “Hi, guys. Couple quick things. First, I'm testing out Mega-Ray. Was impressed. I put in a ticked and they called me on the phone.” That's fantastic. I know Jude and the developers. They have quite a support team behind them. That's another reason why we promoted that product because I know how much development and support is behind that product guys. We'll report back after some tests. I'll be glad to hear it, anxious to hear what your results are.

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Next, “Anyone have issues with the Burner App on phone sometimes not working with Google. Coming back and saying that number's not valid?” Yes, that is a known problem or issue. That is a problem. In fact, we have even started having issues with our VA's in the Philippines using SIM cards for phone verifying brand-new accounts. What's interesting is if you have a Google account that you need to add a recovery phone number to. You've already got the Google account. Let's say you already have a Google account, and you need to add a recovery phone number to it, or you want to enable YouTube Livestream, live streaming from YouTube like YouTube Live events. You need to enable that, or become YouTube Partner Verified. Whatever. You can use a Burner App for any of those instances, a Burner App phone number for any of those instances and it will work fine. It just won't work on registering the Gmail address for the first time, when you're creating the Gmail account. It doesn't work there, but if you can get it created and then add your own phone number for recovery options or enabling live streaming, that sort of thing, those numbers will still work fine.

What's the solution? What we've been doing is I've been going through. My bookmarks are still screwed up. Let me see if I can find it real quick. Here we go. This should be it here. Son-of-a-bitch, my bookmarks are all screwed up. MetroBiz, Kendrick Nair posted it the last time. Let me see if I can find it real quick. If I can't, I'll try to post it on later. There it is, Bulkpva.com and I know I've got it bookmarked. I just got to put it in the right place. This guy right here, this is the guy that I buy all of our Gmail accounts from now, guys … Phone verified Gmail accounts. It's from this one, Bulkpva.com. I've sent this dude a lot of business because we buy a ton of them for our network builders, for the IFTTT Done For You, IFTTT networks and stuff like that as well as any time I need him for my own projects, now. I just buy them from him. He sends you a spreadsheet with the phone verified accounts with the recovery options and all that kind of stuff.

The trick is once you get them back, you need to log in and bind them to your IP or to your Proxies, if you're using Proxies like for example, if you're using BrowSEO. As soon as you get those back, within 72 hours, you want to try to log into every one of those accounts that you get, but that's all we do now is purchase the accounts. It's too much. It takes too much time and effort to try to phone verify your own accounts now, guys. It's so much cheaper to have somebody else just do it for you. Buy 25 or 50 at a time, try to long into them all, but so what. For how cheap they are, and the amount of headache and time it will save you to have some available for whenever you need them, it's totally worth it. Spend a few bucks. Pick them up. That guy's a good guy. He'll replace them if they're not working once, right after he delivers them. After a few days he won't replace them, but he's just a good dude and again, I don't mind sending him business. He'll take care of you.

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Setting Up Silo Structure For Local Cities In YouTube

Finally, “Just watched the YouTube SEO Course. Great stuff. How would you recommend YouTube structure for local cities? Do you agree with others that say, “Channel name equals keyword plus USA, then playlist equals keyword plus State, and then video title equals keyword plus counties, and in description to put in the cities?” If not, what channel or silo structure do you recommend? Finally, how many silos per site? Thanks. Happy New Year.” All right, that's a long question. There's a few things in there. First of all, I wouldn't create a playlist on a State-level and then do video titles via county-level because typically, that's not. First of all, a State playlist could be a rather large playlist, and other than having just the State in common with all the videos in that playlist, there could be a lot of difference like topical differences, niche differences, industry difference. Because of that, the only common denominator or theme among all of those in a playlist would be the State, which I think it too broad.

Now, typically what I will do, and I don't usually do this with YouTube Channels but basically, when I'm siloing out a website for a contractor that covers a large service area or something like that, is I will create the silos based on counties. The playlist would be a county-based playlist. Then the video titles would be the keyword plus city. The reason I say that is because most people don't search for service plus county. Most people when they search Google, they search service plus city, or keyword plus city. With local intent, most of the time it's going to be a city-based search, not a county-based search. Because of that, you should be targeting the city name and the video title, which is the SEO title. That's because that's the most important place for the keyword. If you want to rank for a city, typically you're going to want to target the city in the title.

I would generally do playlist in one of two ways. I would either create a playlist based on a specific city, or a country if I'm going to be covering multiple locations within the county. For example: Fairfax County, Virginia it has I believe, 23 cities within that county. I might have a playlist for Fairfax County, Virginia. Then I would have individual videos in there, but Fairfax, Virginia, which is Fairfax is also a city in Fairfax County. It's the City of Fairfax. That might have 50 different businesses in it, so why not have a City of Fairfax playlist. Does that make sense? It's just about containers, building containers. All a playlist is, is a container. You got to think about whatever you put in that container, it should be relevant to the other items in that container. The hierarchy in how you build that is really going to depend on the specific project.

I can't tell you specifically without knowing more details about what you're trying to do, but you got to think about it logically. Again, I would do a playlist based upon a city and have multiple videos in that because I'm targeting different niches in that city. Again, the common denominator being the city, or I'll target by county if it's for the same business or the same industry. I'll targe by county, the playlist by county. I'll build a playlist or the silo as a county-based silo. Then all the individual videos will be keyword plus city name within that county and/or I will build a playlist based around a niche, an industry. Then place various videos in that niche-based or industry-based playlist, which is just another silo. By the way, you can add the same video in more than one playlist.

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If it makes sense for example, let's say that you've got 15 plumbing clients across the State of Virginia. You also have various clients in all different industries, as well. You could have in Fairfax, Virginia you could have a Fairfax playlist that you have all the various businesses that you service or that you serve in Fairfax, in that playlist, but then you could also have a plumbing playlist, a playlist for plumbers, plumbing services, whatever. In that one, you also have the Fairfax plumber as well as plumbers from all over the State of Virginia. You would end up having that Plumber from Fairfax video on two different playlists. The Fairfax playlist, as well as the Plumber Playlist because it makes sense to do so.

Just remember that. I can't give you the exact structure without knowing more details. I can tell you typically, a playlist on a State-level is going to be a bit too broad unless you're narrowing in on one specific industry and that's all the videos in your entire channel are going to be about that one industry, in which case then you might want to do playlist by state because you probably have less overall videos in each playlist. I don't know if that makes sense, but hopefully I explained that in a way that you all could understand.

Anybody want to comment on that at all? That was a bit complicated.

Marco: I would just add that if she does proper SEO, she's going to geolocate her video anyway. She's going to add that so all of the other things that you could add to it would just be Google is going to know what the geolocation of the video anyway, if you're doing your proper SEO with the video.

Bradley: Just remember that guys. The easiest way to think about a silo is it's just nothing other than a container. Everything that you put in that container should be similarly themed. They should be relevant to the other items within that container in some way, shape or form. It's up to you to decide as to what the relevancy is and how to create those containers, and what to place in those containers.

Using A Buffer Site Before Using Crowdsearch.Me For A Google Partner Site Like Diigo

Greg's up next. “When using Crowd Search Me for wanting traffic,” we're having issues with them right now, just so you know. “When using Crowd Search Me for wanting traffic to come into our site from Google partner like Diigo, do we need to start at a buffer site to start with the search and bring the traffic into the Google partner then to our site? Use Tumblr to go to Diigo and enter the website, or can we start with Diigo directly? Thanks.”

You can do both, Greg. Honestly, you'd be better off to set up both so that you have some variety or diversity in the traffic. Remember I call this, “CT Spam,” Click-Through Spam. That's what it is. We're spamming the click-through rate. There's nothing wrong with that. Technically, it's probably against the Terms of Service but, whatever. What do you call that, Marco? An unapologetic spammer. He's an unapologetic spammer.

Marco: You got that right.

Bradley: That's what we do. As far as that, Greg, I would do both.

Marco: Unapologetic and unrepentant.

Bradley: Unrepentant. You can do both, Greg. Most of the time for speed's sake, I've set them up. Just go direct from a social site to wherever I want to send ultimately, the traffic end up for social referral traffic, it usually goes to a money site. Well, same thing for YouTube videos, as well. It's up to you, Greg. It really doesn't matter. You can do both and in fact, again I recommend that you do both so that you can add some diversity to your traffic streams.

Alexa To Ramp Up Voice Search Results

Bryan's up. “Have you any suggestions how to use Alexa to ramp up voice search results?” There has to be a way to speak to Alexa. Is that the Amazon thing? What is Alexa? Let's see. I'm thinking of … what is “ramp up voice search results”? I'm not sure I understand what he's trying to manipulate here? “Ask questions. I would think that people also ask her something. Big, underlying voice search?” I'm not sure what the question is, Bryan. I'm not 100%. Anybody else go in and try to interpret this for me?

Hernan: No. Yeah, I don't understand it either. Bryan, if you could reframe it or re-ask it? The only Alexa I know is the directory where you can get how many …

Bradley: I don't know if that has anything to do with voice search. That's this. I was thinking. What's that stupid thing? Amazon Echo. Is that what it is? The thing people buy and they sit and they talk, and they say, “Amazon, buy whatever,” or what the hell is it called? I don't know. I don't have it so that's what I thought he was talking about. Yeah, I'm not sure what you're saying, Bryan. To be honest, I don't know what you're as far as “ramp up voice search results”. “There's something big underlying voice search, If you can tell it what questions you want to be found on, I think it can be huge. Care to comment or suggest.” Again, I'm not sure, Bryan. As far as trying to get ranked for questions, that is the Hummingbird Algorithm, the Hummingbird Layer to the algorithm. It was added, damn … it's been three years, now. Hasn't it? It's been three years since Hummingbird was introduced, which is crazy. That's specifically what that was for was more complex search queries mainly driven because of voice search, because of mobile devices.

That's really what the birth of Hummingbird was for, was because of people asking or speaking their search queries in and that they're naturally more complex because they're speaking instead of typing, and because of that, the Hummingbird Algorithm was added or the layer was added to the algorithm to try to help understand those more complex queries and match them with the content that would best solve that user's search. Again, if you want to try to target that specifically, voice search, I don't know how that works in the background, but when you talk your voice search in, all it does is transcribe it to text anyways, and then it searches that text. You can manipulate the questions, basically the Hummingbird Algorithm. You can manipulate that by posting questions in your content and then answering those questions. That, you can see over and over and over again through Knowledge Graph answers.

When you guys ask a question into Google, whether via by voice search or by typing it in. Usually, when you start to type a question in, what do you do? You see Google suggest auto complete, and you end up selecting one of the questions anyways. You click on that, most of the time you're going to see a Knowledge Graph answer or an answer in Knowledge Graph on the top of the search results, which is just coming from one of the pages listed on page one. It's because somebody wrote the question out in the content and then answered the question. Knowledge Graph I believe, at least it used to be, you didn't even really have to have the structured data in place for that to be pulled in, although now, you probably have to have it marked up. Marco, you're testing a lot of shit with that right now. Do you have any comments on that.

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Marco: Yeah. I'm planning on making the Knowledge Graph by bit.

Bradley: Well, there you go Bryan. The Knowledge Graph is going to be Marco's bitch. I hope that answered your question.

Hernan: This reminds me. Sorry Bradly, but if you guys, I don't know if you guys have ever watched “If Google Was a Guy” series. I don't know if you ever watched those video, Bradley. “If Google was a Guy”, just search for it on YouTube. It's on YouTube. It's super fun and it's a parody of what would happen if Google was a guy behind a desk answering questions. It's a lot of fun. At some point, it gets super weird with the voice search. It's a lot of fun so if you guys want to go ahead and after the webinar, go ahead and check it out. “If Google was a Guy”. There's five or six episodes, something like that. It's super fun.

Bradley: Bryan, sorry. I'm not sure where the Alexa thing came into all that, but if you can clarify. I'm kind of curious now.

Public Library in Diigo

Jordan's up next. He says, “Yo. Can anyone remind me how to make Diigo Library public facing? Is that possible?”

Marco: Jordan, before you answer, I'd like to give a Jordan a shout out because he's so active in our IFTTT Academy, the 2.0 Facebook Group, just answering questions, sharing so Jordan, thank you for everything you do, man. Just keep it up. Just keep ranking and taking over niches.

Bradley: I'm not sure, Jordan why you're having any issues with that because when you set up the Applet. Let's go to Applets real quick, and we set up new applet. Say if this. We'll just use a feed. New feed item. We're just going to walk through this real quick guys. Give me a second. Semanticmastery.com/feed. We'll just go with the default feed for now. Create trigger. Then we're going to select “Diigo” here. Now, right here … Add a Public Bookmark. When you set up the account, the applet if you add a public bookmark, it should be default because of what you select here, add it to your public bookmark library. I'm not sure what you mean by that, Jordan. If you were using the recipes or the “Applets” as they're called now, which I know you've got plenty of experience. This is really just for everybody else's benefit. If you select the Add a Public Bookmark, it should automatically be public. I'm not sure what the problem is unless something has changed recently that I'm unaware of, if you can clarify that.

How To Run IFTTT 2-Tier Network Properties In Serp Space?

Will's up. “Hi, Bradley. Two newbie questions about IFTTT. I just purchased my full two-tiered network from Serp Space Marketplace. The first posts from my site has been syndicated and the management dash, I see that over half the properties are showing Not Yet Checked. What do I need to do to get them up and running?” What does that mean, Adam … in Serp Space?

Adam: Sorry. One more time. I'm dealing with support tickets about some stuff.

Bradley: He says, “I purchased my first full two-tier network from Serp Space. The first two posts from my site has been syndicated. In the management dashboard, I see that over half the properties are showing as Not Yet Checked. What do I need to get them up and running?”

Adam: I'm guessing then that he's using IFTTT Network Management in which case, if you just got that then it may not have literally checked them yet. It takes time. They don't immediately check all properties right away. That way we don't have issues. I would give it 24 hours if you still have that. Put a ticket in at support or email [email protected]

Bradley: Yeah, the other thing is try posting another post to your blog and let it syndicate because again, just similar to when you first setup an IFTTT Network, sometimes the first post or even two or three of the first posts don't end up syndicating to all the networks properly. It's called, “Priming the Network.” Priming the pump, basically. It's something that just happens. I'm not sure why, but sometimes you have to post two or three posts before all of the triggers fire correctly anyways. It may be something to do with that, Will. Just go ahead and post another post if you can and check it then. If for whatever reason you're not seeing reporting like it's supposed to be, just contact [email protected] I don't have my hands in that project very much. Adam's been managing that with our partners in that business quite a bit. I really don't have a lot of answers for that. Sorry, but support will take care of you. We've got a lot of support staff there now.

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How To Make Use Of 3 Persona Rings In IFTTT?

Next one. “I recently heard you on a webinar saying not to syndicate posts from the money site beyond the first tier branded ring because of footprint issues.” That is correct. “I immediately went and disconnected the three persona rings. Please, could you advise what I should be doing with them now, and how can they be put to good use?” Well, this has been covered so many damn times, I'm not picking on you. I'm just saying this has been covered so many times on Hump Day Hangouts, it's absolutely one of the most frequently asked questions we get. That said, if you go to Support.semanticmastery.com, Support.semanticmastery.com that's where our Knowledge Graph base is. There's an IFTTT SEO Academy section. In there are a bunch of frequently asked questions. I know this question's got to be in there at least two or three different times where I've answered it two or three different ways because this is a question that has been coming up for two years over, and over, and over again.

Very, very quickly I can say that the reason why we hadn't been recommending two-tier networks was because there are footprint issues on the persona-based networks the second tier networks if you don't have related content from other sources being published on a regular basis to the second-tier networks, which is why if you have a two-tier network you should be injecting for a blog syndication I mean, a two-tier network for blog syndication, you should be adding additional content or additional related content RSS feeds to the tier 2 triggers. You log into the IFTTT account on tier 2 so that there'd be tier 2A, tier 2B, tier 2C. There would be three IFTTT accounts that you would log into and setup another set of recipes for each related content source so that you're publishing additional content to tier 2 from other sources, related content.

Topically relevant content, but that's a nightmare. It's a pain in the ass. It's hard to maintain. It's hard to manage so I've been recommending against that forever until RSS Masher came out, which is Daemon Nelson's product that's awesome. It's one of the only things that I've seen that can simply that process and make it a viable option to be posting blog syndication on your two-tier networks. Again, I don't know if that offer's still open, but I know we had a sweet deal from Daemon that people from our list could continue to purchase. I don't know if we have that link, but if you want to drop it will …

Adam: Yeah. It's up. It looks like it is. I'll put it in.

Bradley: That's awesome. That's the only thing I have. Until RSS Masher, I'd been recommending against it. Now, if you're using RSS Masher, I see it as giving us the ability to simplify blog syndication on tier 2 networks to where it's more manageable. It's still more work, there's no doubt. There's still more work to do that, but it will minimize your footprint. It will simplify that process and make it more manageable. Easier to maintain. As far as that, if you don't have that and you don't plan on using that, you can still use those three persona rings. Again, you just got to add additional content sources in as tier 2 triggers or just use them for video syndication or something like that. If you don't want to tie them back to your blog at all, which is fine, you could use them for video syndication or you could use them for any other projects that you got coming up.

Jame's up. “Hi, guys. It's been a little while since I have submitted a question, but been on the sideline absorbing your greatness.” I will plus-one that. “I see Marco is still looking tanned, cute and bear-like.”

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Marco: I will plus-one that.

Thoughts On Bing Having More B2B Conversion But Lesser Traffic Than Google

Bradley: That's awesome. “Anyway, here's my question. Question 1: I noticed through testing that Bing seems to be more lucrative for acquiring b2b projects, as it appears that most corporates tend to be stocked up with the pre-loaded Internet Explorer and Bing as the default search engine. Do you think that the future for a more sizeable project will not be coming from Google but from Bing, as it has a higher conversion rate with less traffic but higher quality? Should we therefor, not be looking at targeting our efforts to Google for b2c, for Business 2 Consumer, and Bing, for b2b?

Question 2: Is there a way to address [Amp 00:45:16] Pages production? Is there a technique for pushing them to Google News? Keep up the great work. Jane.” Okay, Jane, I'll let Marco answer the second questions but for the first question, I'm not sure what you're asking for about with that specifically other than should we be focusing somewhat on Bing? My answer to that is absolutely, yes. I only know that because I just recently for the case study, it's an affiliate project, that I'm doing for the Master Class. For Master Class, we have a live case study going on right now. It's an affiliate project and I'm just crushing it. I'm doing really, really well with generating traffic right now. I'm doing all paid traffic. Nothing organic, at least at the moment. It's just strictly paid traffic, and I've been Google AdWords. A few weeks ago I decided to start playing around in Bing Ads and I'm getting really good results from Bing Ads … like really good results.

My cost per conversion is lower than my Google cost per conversions. It's working really, really well. I know Bing is absolutely something that should be added. It shouldn't be overlooked. All too often, we overlook Bing and Bing and Yahoo together now, make up for it's about a-third of the search traffic. That's a significant amount of traffic. I know Hernan said that it's like a different demographic often, and it sounds like Jane, you're kind of confirming that, that it may be the older demographic, 45-plus crowd that is heavy on the Bing Network, but it also could be a lot more corporate stuff, as well. That makes sense to me because you're right. A lot of the computers and network services and stuff like that are all Microsoft-based, so that very well could be true and I had never even thought about that.

I know to ignore Bing is really stupid, in my opinion. Now, for SEO it's been difficult because if you're optimizing for Google, that usually didn't translate well into Bing. Bing, you could get away with a hell of a lot more for on-page stuff, you could keyword stuff a lot more, your keyword density could be a lot higher. You could for back links, for off-page stuff you could do a hell of a lot more exact match anchors and that would rank. Using Exact Match Domain in Bing will help you to rank in Bing really easily. There's a lot of things that you could get away with in Bing that you can't in Google.

Typically, if we optimize for Google, you end up not optimized very well for Bing because you're not over-optimized like Bing likes, I guess. Strictly from a paid standpoint, a paid traffic standpoint, it's absolutely silly to ignore Bing in my opinion because it's basically a close of the Adwords dashboard, if not a little bit funkier. It's no doubt the Bing dashboard is a little bit funkier than Adwords, but it's damn near identical. If you know how to run PPC Campaigns in Adwords, you can do it in Bing and you'll probably get results similar to what I'm seeing, which is going to be really good traffic and a good amount of leads. Lower cost per conversion, that sort of thing.

Marco, do you want to take Question 2?

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Marco: Yeah. Question 2 is simple because what our plug-in does is it turns the page into Amp automatically. It delivers the page as an Amp page. There's no page production. All you have to do is upload the page into the website if you're doing whatever it is that you're doing. Our plug-in will turn it into an AMP page. What we're doing also, and I have to make that available, is that if you're posting it will make a post into an AMP page. That takes care of any production. Is there a technique for pushing them to Google News? Unless you have a recognized news site, it's really difficult to get into Google News. I don't see a way of tricking. I haven't looked into it.

I haven't looked into the algorithm and how to trick Google into accepting just any website into Google News, but it might be something worth looking into. If you haven't joined the AMP creators mastermind on Facebook, I suggest that you do so because I will make that plug-in available shortly. We have two versions. I'm going to make at least one of them available in the next few days. I hope that answers the question. I would agree with her on the first part. Just absolutely that Bing has less traffic, but it's a higher conversion rate. The client is usually worth more because of the demographic, so yes to that question, also.

Bradley: Awesome. Thank you. We only got about three minutes left because we've got to get ready for the local Kingpin Update Webinar but we're going to try to run through a couple more very, very quickly.

Would It Cause Some YouTube Account Issues If There Are Activities From 2 Sources?

Robert says, “Bradley, if I have,” and Happy New Year to you, as well … “a YouTube account that's built with BrowSEO that are set up on different IPs and a good standing in age with supporting two-tier accounts, etc I intend to continue using these accounts within BrowSEO. If I think put them in the Mega-Ray, same YouTube accounts, wouldn't that create a problem for my accounts?” Robert, I assume it would but I don't know for sure. What I would suggest is don't test it with one of your aged accounts that you've been building a digital footprint with inside of BrowSEO. I would not do that.

Guys, a digital footprint is a good thing, now. It really is as long as you're not spamming. That's what BrowSEO allows us to do is build digital footprints for our personas, which is incredibly powerful. That said, Robert, what I would do is take a new channel and try it in both. What I'm saying is put it in BrowSEO, assign it to a proxy, and IP, whatever. Log in, do a little bit of activity, watch a couple of videos, like a couple videos, that kind of stuff and then add it to Mega-Ray, and then start trying to post on it and see if it causes a problem. If it locks the account, ask for reverification then you know it's a problem, but it's a new account then and you're not losing an aged account.

I would test that. I can't give you an answer because I don't know. I assume it would cause a problem, yes. Like you said, you answered your own question. My assumption is that is a correct guess or a correct assumption but I don't know without testing so I would suggest you test that with a new account so that if you lost it, it's not a big deal. “If that is the case, the problem from two sources then my best option if I decide to use Mega-Ray is to populate it with all the YouTube accounts, tiers, etc.” Yes, and that's what I would do, Robert because I would be using those accounts more for spam purposes then I would be for aged accounts like I would be building in BrowSEO anyways so because of that, I would basically buy a whole bunch of YouTube accounts from MetroBiz, the one I just showed earlier on this webinar. For real, I'd buy them all from him and then I would go and I would add all those accounts into Mega-Ray.

“Also, what is your real take on Mega-Ray?” It's awesome. I've mentioned this before. We did a promotion for Video Marketing Blitz, which is Abs' product. Ab is a great developer. I've been buying his products literally, for five or six years now, no kidding. Abs' got great products, except Video Marketing Blitz is complex because there's a ton of tools and so there's a learning curve. Very, very powerful no doubt, but there's a learning curve. Mega-Ray is incredibly simple. Very, very powerful. Think of it this way. It's like Syndwire on steroids. It really is. It's like an enterprise-level Syndwire. It also except that as far as the posting goes, posting within Mega-Ray is a lot easier than it is within Syndwire. Syndwire, there's a lot of manual work. That's kind of the reason why I just stopped using it. Mega-Ray is a lot more automated. It's a great product. There's no doubt or we wouldn't have promoted it. I know there's a lot of development behind them and a good support staff.

We got to go, guys. I do want to just very, very quickly cover Darrel's question about SocioLinks. That's Abs' product. We were just talking about Video Marketing Blitz. Abs' product, the new one is out. It's called, “SocioLinks.” I'm really surprised he didn't reach out to us and ask us to be a JV or an affiliate for him because we usually do well promoting his products because we all believe in his products and think that he's got good products. For whatever reason, we're not an affiliate for it. I haven't tested it. I can tell you though, pretty much everything that he puts out is good product. I don't say that about a lot of developers. If Abs put it out, my guess says it's probably a really good product, Darrel. I don't have an opinion on it because I didn't get a chance to test it, and I'm mad at Abs for that, but that's it.

All right? We got to wrap it up guys.

Hernan: Bye, everyone. Thank you.

Adam: Have a good one.

Bradley: Yeah, thanks everybody for being here. We'll see you all … Just a few minutes.

Marco: Bye, everyone.

Bradley: Bye.

Adam: Bye.

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Weekly SEO Q&A – Hump Day Hangouts – Episode 114

By April

Click on the video above to watch Episode 114 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 

 

Announcement

Adam: All right. We are live. I'm slightly confused by the new layout. I feel like I'm on the Brady Bunch or something, I don't know if everyone is seeing this. Anyways welcome to Hump Day Hangouts episode 114, we got everybody here, and we're happy to see everybody, so man, I just pick at random, I guess, I'll go backwards. Hernan, how's it going?

Hernan: Hey, guys. Hey, everyone. It's really good to be here. I have no idea how to turn on the mic, off the mic, so I apologize if I'm a bit loud, we'll get use to it.

Adam: all right. Bradley, how's it going?

Bradley: Marsha, Marsha, Marsha. You said Brady Bunch, I had to do it.

Adam: Awesome.

Bradley: I'm good, man. I'm excited about using the new Webinar Jam platform I hope it works well for us guys, to prevent some of the issues we've had with just flat out Hangouts before, so we're going to test it out and see what I guess after one or two Hump Day Hangout sessions, you guys will be the judge and let us know what you prefer.

Adam: Yeah. Definitely. Helpful feedback is appreciated.

Bradley: Yeah.

Adam: All right. Chris, how's it going?

Chris: Doing good. Finally snowy in Austria, enough to go snowboarding, so-

Adam: Nice.

Chris: We'll be off next week a couple days.

Adam: Awesome. That sounds like a good time. Speaking of not snow, Marco how are you doing?

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Marco: Hey, man. What's up?

Adam: How's the weather?

Marco: I cannot complain, man. It's about 85 today. Dip in the pool before Hump Day Hangouts it's always good.

Adam: Not bad.

Bradley: I'm going swimming before Hump Day Hangouts, that's-

Adam: Yeah.

Bradley: [crosstalk 00:01:38].

Adam: Somebody's got an open mic, if you guys can check real quick, while I'm doing the announcements, and see if that goes away. Anyways.

Bradley: What's an open mic mean?

Adam: I can hear an echo. Might just be me, but since we're using a new setup. Anyways, real quick, wanted to let everybody know we've had some updates, we've had some other things going on with Outsource Kingpin, and Content Kingpin which is obviously the Mastery PR products, via kind of Semantic Mastery. On Monday, there's going to be some price increases associated with that, so we wanted to let everybody know today that you've got the opportunity if you aren't in either of those products now's a great time to go check them out. All right. There's some awesome training.

The Outsource Kingpin, if you're not using VA's you should be, I mean, I'll let everyone else expand on that, but that's the bottom line. Then, Content Kingpin is awesome. Great ways for creating really high quality content, but for a really low price. I'm going to put the links up there, if you guys want to say something more about those, I mean, that's obviously not the sales page in Word, but if you want to go in depth real quick, I'm just going to pop the links up, so people can check them out.

Marco: Yeah, man, you mentioned products, I'm surprised you didn't mention that I'm going back into the lab.

Bradley: Yeah.

Adam: Good one. I got to watch it, right? I'm not sure, so I'll let you guys do some talking about that.

Marco: No. We just decided that it was time to shove more, put the children away, shove more shit down Googles throat, and we've been kind of going back and forth, of course, co-creator of RYS Academy, Doctor Gary Kirwan, and then another master spammer that we got hold of, and we're getting together for the next six to seven months, or however long it takes. Just figuring out how to shove more shit down Googles throat, and making them like it. That's what we're into, that's what we're going for, and I think we're going to put RYS Academy on steroids, if not on steroids already. It's going to be, so I'm looking forward to what comes out after we're done.

Bradley: Yeah. That ones going to be a big one, because the first version is so freaking powerful still, and they're going in and adding a bunch of new shit to it already, so it's going to be incredibly powerful, I'm excited to see it. I just want to reinforce what Adam said about Outsource Kingpin, and Content Kingpin, guys, we're tripling the price on Monday, tripling it, so just so you know, there will be not be any whining, or support tickets that come in that get special privileges, unless you're a Mastermind member, but other than that it's going to be triple the price, so if you haven't got them, pick them up now, because we are not going to be selling any cheap products anymore, inexpensive products anymore. They're too damn good. It is what it is.

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With that said, I saw somebody, Jay you asked where do you submit questions ahead of time? On the thank you page, after you register there is a, and I even have a video that I recorded specifically pointing down and saying submit your question, here. You can submit a question there. I'm assuming if you have pre-questions before the next webinar, now that you're registered, you just have to register again, I don't know. We haven't tested that. I don't know if it will give you an error code if you try to preregister.

Also, on the thank you page, guys, there will be a link I point to it in the thank you page video that says that you can auto subscribe to the rest of this Hump Day Hangouts series, so that the notifications will come to you every week without you having to register every week, unless you want to submit a pre-webinar question. In which case just go through the registration process one more time, it's very simple. Okay?

With that said, the questions can be posted here in chat once they're live, and if for whatever reason that doesn't work, posting your questions through the thank you page, like for example if, and again we haven't tested it, but if Webinar Jams says no you're already registered or whatever, then we'll have to set up a Google Forum where you guys can submit questions a head of time, and we might do HD questions, or semanticmastery.com/hdquestions, or something like that, so that you guys can always go to a Google forum, and submit your questions. We'll test it out, again, just bare with us, we're on episode 114 now, and we've done it all 113 episodes on just Hangout platform, so I'm sure they'll be a little bit of kinks and bugs, but we'll work through it. Okay? With that said, can we get into what we got?

Adam: Yeah. Let's do this.

Bradley: Okay. I'm going to grab the screen, and we're going to look at the pre-posted questions that we did receive, and then from there we'll just jump into questions that come through chat, so let me figure out how to share a screen again. Here we go. Are you seeing it?

Hernan: Yeah.

Adam: Yeah.

Bradley: Okay.

Chris: Yeah.

Should You Set Category Pages of An Affiliate Blog To NoIndex To Avoid Duplicate Content Issues?

Bradley: All right, so here's the questions that were submitted the first one was Mark O'Connell, he's a regular, he's the winner of today for the first question. He says, “Semantic Mastery crew, I hope all is well. I have a followup question, I asked this a while back, and what I asked was should I now index my blog category page as it has a summary of the blog posts, and I didn't want any duplicate content issues on my site, and you advised to no index it, so I did and that works well for my lead gen sites, because I don't care about ranking the blog, but I'm about to setup a affiliate site and would like the blog to rank. Should I no index it and forget about ranking my blog, or is there something that can be done? Cheers.”

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What I was saying category pages don't have to be no indexed. Unless, you only have one post in that category. Okay? Because, here's the thing. It depends on your theme, too, because a lot of the times the themes, and I think you said that it shows a summary of the blog post is what you said. Typically a category page, if your theme only shows a summary and the read more link or button, or whatever. To go expand to go to the full post, then that's not going to be duplicate content anyways, unless, again you only have one post in that category, in which case there could be a slight issue with that, but typically with a summary showing instead of the full text of the post, it's not going to create an issue. Okay?

I think, what you're mixing up, Mark, with what I was talking about was tag pages. Not necessarily category pages. Now, category pages, if you're going to be siloing out a site a lot of the times the category pages are going to be the category page URL will be redirected to the actual page URL that you setup, because remember you match slugs, when you're siloing out a site you create a page, and then you go create a category with the same slug. Then, what you can do is redirect the category page URL to the page URL, because remember even though they share the same slug, a category page is going to have domain.com/category/slug, so it's going to insert category in the middle of that link. If that makes sense?

Typically with a silo site, there's really no reason, unless it's a blog style site, there's really no reason for you to leave the category pages for visitors to visit, because a lot of the times that's not, you want the top of the silo to be an actual page, and not just an index page, which is what a category page is, is an index page. Does that make sense? What I would suggest is you don't have to no index them, I think you're confusing what I was talking about for tag pages, but for category pages you're usually going to have more than one post in the category, anyway, so you shouldn't have to worry about it. It only becomes and issue if the category page shows the full text post, in which case I would no index it. Does that make sense? Anybody want to add to that?

Hernan: No. I think that was perfect.

Bradley: Okay. All right. We're going to move on. Guys, the reason why I tag pages, I recommend no indexing tag pages, unless you know what you're doing, because a lot of times people when they create a tag, for a post, they use unique keywords, or unique tags for that post. For every single post, for every single tag that you add to a post, WordPress automatically creates a tag page from that tag itself. If you have a unique tag that's only been added to one post, then that tag page that's created automatically by WordPress will be an exact duplicate of your post. Right?

The only difference is in the URL, because just like I mentioned before domain.com/category/slug, a tag page is domain.com/tag/slug. Right? Which would be their post slug, in this case. What happens is you end up with a duplicate page, if you only have one post with that tag, if that makes sense? If you have two posts, with the same tag then that's going to be a tag index page just like a blog, or a category index page, so it's going to list both posts on that tag page for that tag.

Both posts that share that tag will be shown on that tag index page, so that prevents it from being duplicate content, but you can also use canonicals, which you go into your advanced settings, go to tags and in advanced, or click on the tab, and go to advanced, especially if you're using something like Yoast, plug in WordPress SEO, by Yoast, then you can go in and actually set canonicals from unique tags back over to the post, which is something pretty ninja, because then you can build links to the tag page itself. It will be harder for competitors to trace back what it is you're doing. Okay?

It just gives you another, basically another link building point, too. All right. That's probably what you were confusing, but category pages are usually left to index. I mean, there's no reason to not index them unless you're only going to have one post in a category page, but usually your going to end up having them 301'ed to a actual page that's going to be the top of your silo, anyways. Great question, though.

Would You NoFollow Authority Sites To Keep Its Link Juice?

Next one. This one's from Chris, he says, “An on page SEO question, I'm building out an authority site, and I want to sculpt PR authority on my site, via the internal linking instructions and keep as much link use as possible. However, I also want to link out to authority sites, too. Would it be wise to now follow those links, or not? What are your thoughts?”

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I always, no follow outbound links unless I'm specifically trying to push link equity somewhere. For all money sites, I usually just install a no follow external links plugin, that will automatically add the no follow and target equals blank, which means open a new tab for any external links. I usually do that, because if somebody lands on my site, if they click an external link, I don't want that to load in that same tab, because then they go off site. I'd rather open in another tab, so that even if they click over into the other tab, my site is still showing in their browser window, it's a better engagement signal for analytics, for example.

Unless you have some advanced tracking scripts through analytics that show when a cursor, or somebody is off the actual browser tab, but the universal analytics tag, the generic universal analytics tag isn't that sophisticated, you have to go in and actually add scripts and stuff to analytics in order for it to recognize that your mouse is not within the browser, or that somebodies not actually viewing that tab.

When somebody clicks on an external link, and it opens in another tab, then you're still getting under most normal analytics conditions, you're still being shown as time on site, that visitor is still being shown as time on site. Does that make sense? I just learned that in the last week, guys, because I'm brushing up, I'm actually learning a lot about analytics stuff right now, so I didn't know that before, but I still didn't want people to be taken off my site, if they clicked an external link, because they may never come back.

At least when you click a external link it opens in a new tab, and your site is still available for them in another tab, so they can always come back to the site without having to click a back button or whatever. But, to get back to your original question, should you now follow them? I do. There might be some conflicting opinions out there, I'd like to hear Marco, and Hernan's opinion as well, but I usually always no follow out bound links on money sites, unless I'm specifically trying to push equity somewhere.

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Hernan: Yeah. I wanted to say real quick, I'm sorry, again about mic volume I tried to lower it, but I cannot. Sorry. Now, yeah, I don't do follow, I leave them as they are. That's just the way it is. That's just the way I do it, so I think at the end of the day, I think you'll need to test which ones give you more equity, because I understand Bradley's position of no following them to keep the links use, but I also try to keep the [inaudible 00:14:26] flowing, or keep the do not try to stop [inaudible 00:14:29], you know? That has given me good results.

At the end of the day, again, when you for example when you are embedding that tweed, when you're embedding Google Plus post, et cetera, those are usually do follow links. You know? I just want to keep that exact same logic when doing outbound links. In any case, use them, because we have proven time and time again that do follow, no follow it doesn't really matter, because we were getting good [inaudible 00:14:57] from no follow properties, social properties, so at the end of the day it's just a matter of testing, I think.

Bradley: Yeah. Before we get Marco's opinion on that, I want to explain that I totally agree with Hernan, in that don't sweat so much, like for example, when you're trying to get links, inbound links to your site, don't worry so much about them being do follow, no follow. I think there's way too much emphasis put on that now, it used to be a couple of years ago it was so much more important, but now link profiles are so heavily weighted with no follow links, because that's pretty much how most sites are going for external links.

They are doing very similar to what I'm mentioning, which is just no following all external links. It's just an automatic thing. So, because of that it's not necessarily that trying to push link juice, or link equity as it is about pushing relevancy, guys. You don't need to push PR to validate relevancy. Does that make sense? That's why I typically, and again, it's like what Hernan said, I totally agree you should test, you should test for your own specific situation. My logic behind always no following is a lot of the biggest sites do that, most sites do that, now. Where there are no follow links for any external links, number one.

Number two, I don't care about losing link juice, but I no follow them because I don't want to lose the link juice, but it's not necessarily, to me, I don't care whether I'm losing link juice or not, I just want to make sure that the link, no follow or not is linking to something that reinforces the content on the page that I'm linking from. If that makes sense? The bots are still going to crawl that link, there's just not going to pass juice through that link, but if they crawl that link, and they land on the destination page, and it reinforces the content that they just came from, that's a positive signal, regardless. Anyways, Marco, your turn, please.

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Marco: Yeah. Link juice will still bleed. No matter, even if it's no follow. They tell you that it's not passing any link equity, but it will, and it will flow back, but what we do on a money site is exactly what you said, no follow everything, and then we go outside to other properties that we own to push do follow back to the money site, I mean we select places like Twitter, YouTube, and Google, of course, because it's Google to get the do follow links, that we want to power up whatever it is that we're doing, that's why we went into RYS Academy. We're going to show people how to get do follow links from Twitter. I different way than what we showed in the original Twitter SEO Academy, which it turned into Twitter SEO Academy, we can actually get a really good do follow thing out of Twitter.

Those are really powerful, because you have to remember your link profile is going to be mostly no follow. Then, you go into these powerful sites and you get a do follow, Google pays special attention. It becomes really powerful and it's within whatever it is that you're doing, that relevant, niche relevant of course, and [inaudible 00:18:14] I mean, it hits and it'll push everything up, it's unbelievable what happens when everything is sculpted right.

Bradley: Yeah.

Marco: When you do everything right onsite, offsite, and you get hit with a do follow. It just pushes everything up. That's how we're doing it.

What Are Some Best Practices In Keeping The Backlinks And Link Juice From An Old Site To The New One?

Bradley: Thanks, guys. Next one. Let's see. Andy, says, “Hi, all. One of my clients has a website ranking well, however we are building another new site for them, and copying their old site content and articles over. We plan to give the old articles a face lift, making sure it's optimized well, and updated with new images that are more relevant for the market today. Those sites are now live, but the old site will soon be closed. We currently link from the old site to the new one, and eventually will 301 to the old site to the new. Can you give us any tips on this kind of processing work? What's the best way to do this, and make sure that all the back links copy over, and we maximize link juice, et cetera?

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I think while the old site is up, if you have both pages live on the web, like the old page, and the new page, linking from the old page to the new page really isn't the best way to do it, in my opinion. You're better of pointing a canonical to the new page, because it's the same content, it's called a cross domain canonical, and again you can do that with pretty much all of the SEO plugins, now. You just go down to the advanced section within the page editor, itself, go down to the widget area, where your SEO plugin is underneath the WYSIWYG Editor, and click on the advanced settings for whichever SEO plugin you're using, and there's typically a canonical field there, that you can paste the link to the new post. Right? The new page with the content on it on the new website. All right? Because it's the same content, and across domain canonical is how Google actually tells us how we're supposed to handle that.

Once you are done building out the new site, and you're ready to make the permanent switch, then you make the 301. Okay? What I would also do is take an inventory of inbound links to the pages and posts on the old site, take a closer look, this is what I've always done, but take a closer look at the individual pages and posts, unless it's a massive site, but I don't know whether it is or not, but most of the sites that I've dealt with aren't that big, so I'm able to go through and take a look at all the various pages of posts that have inbound links. You'll be surprised a lot of pages and posts won't have any links at all, or they might have a couple spammy links, and stuff like that, in which case I wouldn't 301.

All I'm saying is take a survey of the inbound link profile to individual pages and posts, if it's not a massive, massive site. Find, if you can identify pages, or posts that didn't, that have kind of a poorer link profile built to them or some spammy links, some links from bad neighborhoods, that kind of stuff, then I would not 301 those, I would just take the whole page down, if that makes sense? You're going to copy the content over to the new site, and you're going to have a new page URL, anyway, but then you're not pushing, the way I look at it is if you're going through this process it's a good time to try to clean up some questionable links within you inbound link profile.

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Now, if you notice, here's the thing, if you notice a significant drop, you're going to see a lot of dancing anyways, because you're changing domains, it's just the way it is, but if you after some time has passed, and it should start to settle in, if you're noticing that some of the pages and posts aren't ranking as well as they used to, or whatever, and they happen to be the ones that you did not redirect, because what you deemed were spammy links, then you might want to go back and selectively start re-enabling those 301's, if that makes sense?

Again, I like to try to, if I have to go through that process, anyway, I like to take the time to try to clean up the link profile, and you might not even have that issue, but if it's an older site chances are you probably have some spammy links in that profile, that could be cleaned up. You guys want to comment on that, as well?

Hernan: I agree with you Bradley. Whatever you can do to clean that up and then wait. Give it 15 to 20 days maybe to get that going, but I think that should help.

Bradley: Very good. Jeff's up, “New member of 2.0,” so he's talking about IFTTT, and moving along, “Loving your training and taking action.” Awesome, Jeff, I would plus one you, but I cannot, which by the way, guys do you think, I just was thinking about this while I was listening to Hernan or Marco, but because this chat box is awfully small, maybe what we should do is still set up an event page, and at the start of every webinar, I'll just post the event page link, the Google event page link at the top here, as a sticky comment. Then, that way I can just pull open the browser with that window, and we can see everybody's questions, and that way Wayne can still submit memes, because I'm really going to miss those.

I don't know maybe we'll do that, like I said, this is a work in progress, guys, we're going to work out a system that works well, but what do you guys think about that, comment in the box, let me know if you think having a Google event page available for each one of the Hump Day Hangouts, so that we can see each others questions better? That might be a better way to go. Let me know what you think. We're going to keep moving.

What Are Your Insights On YEXT?

All right. Jeff says, “Any insight on Yext, good, bad or indifferent?” Okay. Yext is okay, it's expensive. It works fairly well, I'm not going to lie, I've used it. The thing that sucks about Yext is when you decide to stop paying them, they go in and basically remove all the listings that they were managing before. It's an absolute nightmare, it's like once you get on the hook with them, you're stuck. You're stuck on the hook, because if you get results, if part of the reason you rank in the maps section is because of the Yext citations that they're managing, which they manage a lot, then you go and you remove that eventually because you decide you don't want to pay them $500.00 a year, or whatever it is $350.00 a year per listing, or whatever it is.

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Then, they're going to go in and basically pull all those down, it's a real pain in the ass, and it can end up really tanking your rankings, because they manage a lot of the higher end citation links. I've made that mistake, I avoided Yext for several years, and I let a salesperson from Yext talk me into testing them, so I've got a few clients in there, and a couple lead gen sites in there that I'm now stuck every single year, I got to pay that bill to Yext for each one of those sites that they manage, because otherwise my rankings can tank. It just sucks because now I'm stuck, my hands are tied. You know what I mean?

I would recommend avoiding them. There's some benefits to them, but I think overall you can still accomplish the same thing without using them, and then you're not, they're not going to pull the rug out from underneath you if you decide, if you build it up on your own, then you don't have to worry about that is what I'm saying. Hopefully, that makes sense.

“How negative is the outcome when cancelling a contract in regards to citations in any paid damage?” I just explained that. “Also it seems like some of their sites have do follow links except, especially to Facebook and Twitter, is it just worth it for a company to keep their monthly subscription or dump it? Any recommendations? Happy new year.” Yeah. Again, you know I think once your on it, you're stuck. Honestly, I've never, I tried to, attempted to pull one down, it was ranking well before, and cancelled it, and I ended up losing my rankings and there was like, I just remember it being a freaking, it's about a year and a half ago, but I just remember it being a nightmare trying to recover those citations that Yext pulled down, because it was like a lot of the directories were saying that I couldn't register that site, the business because of Yext. It was just a pain in the ass, so the way I look at it is if you're already using it, keep using it. If you're not using it, don't use it. You guys have an experience with Yext?

Hernan: No. Unfortunately I haven't Bradley, you're the citation expert, here. With that said, there's a [inaudible 00:26:21] that we start offering that service as well, so-

Bradley: Yeah.

Hernan: I will just tease it, but I won't say anything else, but there's a big probability that we come to an agreement with one big company, so we can start offering that to you guys as well with the quality that comes with Semantic Mastery products. You know?

Is It Safe To Blast The Site.Google.com With SAPE Backlink?

Bradley: Yeah. Okay. The next one, I'm not even going to attempt to pronounce that, let's see, “Is it safe to blast the site Google.com with safe back links?” I'm going to give you my answer, and then I'm anxious to hear the answers to the other guys, too, but I blast the shit out of any Google property with any type of link. I don't care about spamming Google links, usually I try, the first tier links to the Google property, I try to make them somewhat higher quality, but didn't throw kitchen sink spam behind that, but for sites.google.com, yeah, site back links my suggestion is to try to get somewhat topically, well at least categorically relevant links from [inaudible 00:27:25]. I know if you're buying links yourself from the site network, but if you're buying them from, like a black-hat forum provider, you can usually request. If you are buying them from a reseller that doesn't bulk a lot of the times you're not going to be able to specify which type of category it's coming from, but it's an effective strategy, there's no doubt. What do you guys have to say?

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Marco: He's talking RYS Academy, here, and you're talking to the unrepentant spammer. I've tried [inaudible 00:27:54]. I've tried to break it, literally. Throwing anything, and everything at it, at not only the sites, but at the folders, files everything that's involved with creating that sites.google.com, and it's still holding. I mean, most of the stuff that we did ranks like crazy still. Anything new that we throw up, now ranks even without back linking.

Bradley: Yeah.

Marco: I mean, it's crazy. It's crazy what's going on. The more that they try to shut things down, the more that they open up for some backdoor goodies, so that's what we're after. Every time they close door, another one opens, so we go in there, and see how much trouble we can get into. Yeah. Totally. Throw a [inaudible 00:28:38] throw the kitchen sink, if a dog gets in the way kick him in there, too.

Bradley: Yeah.

Hernan: Yeah. I wanted to say real quick that it's like those commercials where you see the guys, the stuntmen, and say, do not try this at home. Marco, knows his stuff, and he knows what he's doing, and we're having great results. My point is that whatever you deem worthy, I guess, the keyword here is that the same way we treat our IFTTT properties, like Google Plus, or whatever you're doing for a client, or whatever site you deem worthy, you may want to go with [inaudible 00:29:18], a tier two, maybe a tier one, and then blast them with spam whatever, but keep it safe, but then again, if you want to test with sites.google.com for your own projects, or whatever you do not have, we always say this, do not test on your clients website, by any means, do not test on whatever you deem worthy. Okay? That's really important. I think that's a big caveat, but yeah go to town. I mean, go to town, if you have your own projects that you want to test, or you want to just go totally full black-hat and rank, turn and burn, whatever you are trying to do, go ahead and go nuts.

Bradley: Very good.

Marco: Yeah.

Bradley: Sorry. Go ahead, Marco.

Marco: I'm going to agree, and disagree with Hernan, and that you totally protect the client. You totally protect your money, but if we're doing RYS methods, it all depends on how he's building his G-site, because if he's doing a traditional site then you don't want to spam that site. You do want the next layer of protection, which he should then be building an IFTTT network around it, and spam the crap out of that, going into the Google site. The way that we do it, as you know is we stack Iframes

Bradley: Yeah.

Marco: The power goes through the Iframe to the source, which is inside Google for extra protection and from there it goes out to wherever it is that we want to direct it. That's why it works so well. It's just extra layers of protection.

Bradley: That's a great point, Marco.

Marco: It's Google doing it.

Bradley: Yeah. That's a great point.

Marco: It all depends.

Bradley: Because within the sites.google.com site it's with the way we set them up in stacks, you're right. We don't link usually direct from the sites.google.com site to the money site, it's all the links to the money site are within the Iframes. That's a good point. That separates what I was saying earlier, and what Hernan was saying, is if you were building this site, the Google sites, specifically to link over to your money site, then I would still put that first tier layer of links that were higher quality and then through spam behind that.

As Marco was just saying he's a 100% correct, if you're using the drive stacking method that we do inside of the RYS training, and the RYS stacks that you can purchase, then yeah you can spam directly to the Google site because there's not a direct link to the money site, it's all going through Iframes, and that's a great point. Thanks, Marco. I forgot about that.

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How Does The Video Syndication Using PBNs Work?

Okay. Next one is Justin, he says, “Hey, please go in depth on video syndication PBN's,” I thought we did this a few weeks ago, but we can do it again. Themes, domain name choices, hosting options. Domain name choices, I typically don't give a shit what the name is, because if I'm looking at domains that are themed for particular topics, that's all I care about, I don't care what the name is. Hosting opts, again, usually for, and for video syndication posts, I'm going to let Marco talk a little bit more about this, because he's heading up the Video Powerhouse builds right now, it's something that he took over, but when I was building on a lot of the video syndication sites for my own networks and stuff, I would just get domains based upon metrics. Relevancy wasn't as important a year ago for video syndication sites. I don't know what the impact is now, but I know before it was more about metrics, just like it was for buying domains for SEO. Right? Now, I believe it's going more about topical relevancy. What do you say Marco?

Marco: Yeah. We're theming everything. We want that topical relevancy. If we have a health category, we want it to be in some way related to health we don't want to add something that was carpentry in a health category. We're not even looking at metrics. We don't care of it's zero, whatever because it's third party and they have their own algorithm and they're only guessing at what Goo.gl is doing. From our testing we know that Google wants relevant. Right? Unique relevant content that's updated on a regular basis that's what they want. They tell us exactly what they want, so we're after that. Metrics, if we can get an [inaudible 00:33:35] domain which you cannot. Right? It's clean and it's pristine, yeah, it can be about anything, and you can change it because of the power that it has, other than that then just forget the metrics, look for it to be relevant, look for it to be on point, in your niche, and that's how we're building out Video Powerhouse, and that's how we're building out the secondary embed networks.

We have the primary embeds with roots and we're going to have IFTTT around it, and then from that we're going into the secondary, which is also going to be themed web 2.0's, so we're getting double power. We're getting everything niched, so it's just going to carry, it's going to be the best embed network out there. Period. I don't know how much more I can say, and getting back to his question, that's what you should be doing. Domain names don't matter. Hosting options, hide the footprint as much as you can.

Bradley: Yeah.

Marco: Maintenance involved, there's tons of maintenance, because you have to keep track, they go down all the time, and you have to go in, and you have to fix it, you have to update, I mean, we have a couple of programmers that look over everything, each and every day. Right? That's how much maintenance is involved.

Bradley: For smaller networks you can, syndication networks, you can use Main WP to help you manage all that, and Main WP has extensions such as uptime monitors, and stuff like that, which can notify you when your sites go down. That is a ranking factor, so it does actually matter, to make sure you got a somewhat decent host that your sites aren't going down all the time, I know that, that can kind of suck if you're doing video syndication sites, because you don't want to spend a lot of money on hosting those, because they are just syndication sites, I get that.

You might want to think about maybe getting a better shared hosting account from somewhere like WPX hosting, which is Terry Kyle's hosting, I'm actually testing that right now, one of my newest sites I just bought a hosting package from him. Something like that, that has good managed services, and using various DNS services, third party DNS services, like CloudFlare, Amazon Root S3, and there's other ones as well. That way even if you only have one IP, with video syndication networks, I found that it's not as important to hide the footprint as it is for PBN's.

At some point that may change, though, it's likely to change. You're better off masking, or hiding as much footprint as possible, up front, so that you don't have to do it later. What I'm saying is, for smaller networks you can get away with using one hosting account, one IP. Make sure it's a decent host, though. Then, try to basically split up your sites using different DNS services. Okay? That's another way to kind of minimize your hosting cost, because on of the things that's shitty about using PBN hosts, and stuff, a lot of times those host accounts are so overrun with just shitty sites, and they slam way too many sites on those IP's that the uptime is terrible.

The pages load slow, because of the bandwidth is being hogged by the hundreds of sites on those single IP's. It's ridiculous, so a lot of the times the SEO hosting isn't good. I'd rather spend more money for a better host than try to diversify my IP's, change your SOA records, and things like that to be able to hide the footprint, if that makes sense. Okay? Again, with video stuff it's a little bit more forgiving, guys, certainly than it is for blog networks for websites. All right.

Marco: Yeah.

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Bradley: Sorry. Go ahead.

Marco: The way we went after building Video Powerhouse is just set it up from the get go to hide anything and everything we could, so that we wouldn't have to do it later on.

Bradley: Yeah.

Marco: It's just better. It's preparation. Right?

Bradley: Yeah. I agree with that, because again, even if you can get away with it now, let's say a year from now all of a sudden IP's and footprints effect even video syndication. Video ranking, as it does, and it can become a negative factor like it would for a website. Using blog networks for websites. If that's the case, then you'd have to go back through and rework all of your networks, and that's a real pain in the ass. You're better off setting it up now, the correct way.

Would The Same Image With Different File Names Result To Low Quality Signal Or Not?

All right. The next one is, “If you use a copy of the exact same image on multiple pages and use different file names, is this a low quality signal, or is this a good way to improve relevance?” No. It's a low quality signal Sky, because Google knows, Google can read that image, they're image recognition, algorithm is hell of a lot better than it used to be. Even changing the file names and stuff isn't going to be good enough, I guess if you skew the images and that kind of stuff enough, you could probably get away with it, but it's better to use unique images on every page. Just so you guys know, there's been a lot of testing done. Eric Lancheres, he does a lot of testing on stuff like this. He's done some tests, and case studies where he's proven that using original images over stock images is a ranking factor.

Even if you have a stock image with the licensing and all that kind of stuff, it's the fact that it's not unique, Google knows that image is a stock image, because it's used on other websites. Don't get me wrong, I still use stock images, today, I'm not going to always have unique images for sites, but if you have, if there's anyway you can get unique original images, that's actually a ranking factor. Using the same image on multiple pages that's kind of a negative factor, because Google can recognize that image, unless you're doing something to skew the image to make it unrecognizable. You can do something like go to TinEye and drop the file in there, and see where else it is on the web.

You guys familiar with TinEye? If not, go check it out. You can drop images in there, and it will tell you where else that image is on the web. All right. Let's go take a look at that real quick. Reverse image search, there you go, tineye.com. You can drag and drop an image in here, you can paste URL in here, you can do whatever you want, and it will go out and show you where that image is on the web. Where TinEye has it indexed, anyways. Okay? I recommend-

Marco: Yeah. Can you guys see me right now?

How Does RankBrain Impact The Indexing And Ranking Of Website Assets Like Articles?

Bradley: Trying to stay unique if possible. All right. Last one on this sheet, then we're going to get into what's in here, which I know we didn't get very far. It is what it is. David's up, he says, “What impact do you guys think that RankBrain is having on the indexing and ranking of website assets, such as articles, et cetera?” All right. My understanding is that RankBrain is an algorithm layer that was added. That brings Google search more further into the semantic web, because it understands more what the semantic relationships are between words and entities. More about entities than anything.

I'm going to let Marco talk about this, because I know he's the patent geek out of all of us. As far as indexing and ranking of website assets and articles, again, I don't think it's so much about indexing and ranking. It does have an effect on indexing and ranking, because RankBrain is looking to validate the entity, the publishing entity. Right? The publisher of the content, it's looking at its other relationships to other entities on the web. Who is this entity, and how does it relate, and how does it fit into this topic, this category? Is it an authority site, or is it an orphaned site? Does it have semantic relationships, or does it not? That's going to effect indexing and ranking. Marco, can you share your expertise with this?

Marco: You hit the nail on the head. Entity validation. I mean, as we go deeper and deeper into the semantic web, and we're already pretty deep in the shit, it is what it is all about. You are either a validated entity that's trusted, and authoritative, or you're somewhere in the middle, or your out there at nowhere, and nobody is paying attention to whatever it is that you're doing. You either have to become a seed site, or part of a seed set, or get as close to a seed site, or seed set as possible, so that you feed RankBrain. Right? You feed that artificial intelligence, and get the bot to see you as that validated, trusted entity that's authoritative in it's niche. I hope that makes sense.

Bradley: There you go.

Marco: That's how it works.

Bradley: This graphic, right here.

Marco: That one. Exactly.

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Bradley: Circle of trust. You. If you're not in the circle of trust, and that's what RankBrain does. RankBrain determines whether you are here, or here. That's a funny movie. I haven't seen that in a while, The Fockers.

Marco: I'm going to tease a little bit more in that we're actually after the three pack, and the knowledge graph with RYS Academy revisited. I still don't know what we're calling it. We're still going to call it Rank Your Shit, whatever, because you can rank your shit with it. What we're after is exactly what you're showing. It's showing you how to get into that circle of trust by using Google.

Bradley: Yeah.

Marco: I'm hoping it turns out the way that I see it turning out.

Bradley: All right. We got a few minutes to … let's see, and guys I'll go through the questions later on, and see. I heard you Marco, I don't know who wasn't hearing you, but anyways I'll go through later and see what your responses was to my question about setting up an event page for these. We'll see how that works. Adam, has anybody been paying attention to questions? Nevermind I see-

Adam: Yeah. We've been interacting a little bit.

Bradley: Yeah.

Adam: I just start at the bottom and work my way up.

Bradley: Okay.

Adam: [crosstalk 00:43:35] five minutes.

Marco: Greg has the first question.

Bradley: Okay. “I want to make my page,” is that the one?

Marco: Yeah, or the one below that, Wayne, I think we answered that.

Adam: Yeah. Let's do Greg's question.

Can We Add A Static Page Linking To An Authority Site To Multiple RSS Feeds In Lisa's RankFeeder?

Bradley: Okay. “I want to make a page on my site a static or sticky page,” let me see guys, I'll grab this screen. No, because it will look like that mirror, mirror thing, so nevermind. Okay. “I want to make a page on my site a static or sticky page and co-citation with one particular outside authority site in Lisa's Rank Feeder. Can we add that same page to multiple RSS feeds and have a different page from the outside authority site, to each of the different creative feeds?” Have a different page from the outside authority site to each of the different creative feeds. Yeah. Greg, of course you can. That's actually really powerful.

With Rank Feeder, okay, you guys know those of you that purchased it, if not, it's a very powerful SEO tool for creating co-citation. Yeah. Greg, you can absolutely take one post or page and make it sticky across multiple Rank Feeder feeds, and use different content sources for each feed. That if they're topically relevant, each time they, the third party content sources post new content, or publish new content the feed up dates, the bots come crawling and associates that type of content with your sticky post, your sticky page. Whatever. Yes.

That's a very, very powerful strategy, Greg, and as far as I know, I haven't tested it, but as far as I know, you could probably stack just about unlimited feeds on that, create unlimited feeds with that posted sticky and all it would do is help the relevancy. Again, I haven't tested it, I recommend that you do that, prior to implementing it to a money site, or if it's lead gen site or something that you're willing to test on, that's fine.

What Will You Expect From In-Stream Video Ads?

I wouldn't do it for a client site until you've tested it. That's a very powerful strategy, indeed. Okay. Next, Ethan, “Hey, guys. What are the expectations with In-Stream video ads? I ran a test campaign with placements that were topically relevant, although many of these placement videos didn't have intent, unfortunately the results were disappointing. I've received about 350 views, and only one phone call. My ads are,” is that what happens it just cuts it off?

Adam: I guess we're going to have to figure that out. I don't see a way to expand it, or anything.

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Bradley: Yeah. I think we're going to have to set up an event page for the next one, guys. That's cool, then I can lock the screen on the event page, and you guys can all see what I'm looking at as well. That's probably the way to go, guys. For next week, we'll do that, just so you know. I'll create a Google event page, and I'll post the link as a sticky link at the top of the chat box, here, so once you join the webinar you can just click on that and take us over. By the way, what I might do is create the event page like we have been, and then send an email out notifying you guys that the new event page is up prior to the webinar, so that you can post your questions early. How about that? Let's do that, because that way you guys can still post all your questions on the event page prior to the webinar. I think that's the best way to go. We'll test that for next week, guys, sorry.

Ethan, as far as In-Stream, I have really, really good results with In-Stream ads. It's not all campaigns, there's no doubt. For list building purposes, when I'm driving people from an In-Stream ad to an opt in page, I'm having incredible results with In-Stream ads. In fact, some of my In-Stream ads are actually producing cheaper cost per acquisition, or cost per conversions then a lot of the other types of ads that I'm using, which is incredible.

We have Master class starting in about 10 minutes, so we got to wrap this up in about five. We got Master class starting in 10 minutes, and we're going through a case study there where I'm doing an affiliate case study with nothing but paid traffic, and I'm getting really good results with In-Stream ads, as well. Let me go into that in granular detail on a biweekly basis. If your not in the Master class you should probably join, Ethan, for real, because if you're doing any sort of paid traffic, like I am literally net deep in that right now in the case study, and it's getting more and more advanced, and it's awesome. I'm seeing killer, killer results. Okay? Yeah.

If you structure your campaign properly guys, you should be able to get really good results, it's all about targeting though. You have to make sure, like you said that the videos may not have intent, they may be topically relevant, but you got to try to put yourself in the viewers position and what their intent is at that time. If they're just trying to gain some general knowledge about a particular topic, then they might not be in the position to take action. You know what I mean? They're unlikely to convert, because they're not at that part of the sales cycle, where they want to make a purchase decision, or a take action. Whatever your conversion goal is, you know what I mean? It's a matter of trying to figure out and target specifically the types of videos that they may be watching when their further along in that process, closer to that conversion goal, if that makes sense? You've just got to spend some more time refining your targeting, building your placement list, and maybe test some other targeting types. Okay? [crosstalk 00:48:37].

Adam: All right. I think we got to wrap it up and get ready for Master class.

Bradley: Yeah. Okay. We'll do that, and I got about five minutes, right, or no? Do I have to do it, now? Yeah. Actually because we're starting with-

Adam: Yeah. We should cut it off.

Bradley: Webinar Jam, I probably do need to cut it off. All right, guys. This was our first attempt. We appreciate everybody being patient with this. Next week, like I said, I'll set up an event page, and then I'll email it out to everybody on the list, so you can post your questions early. When we get into the webinar next week I'll post the link to the top of the chat, and everybody can go chat on that event page and hopefully that will work. Thanks everybody for being here. We'll see you guys in Master class in a few minutes.

Hernan: Bye-bye.

Bradley: Bye.

Marco: Bye, everyone.

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