Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 115

By April

Click on the video above to watch Episode 115 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.




Bradley: There’s a weird delay between when it says we’re starting and when it actually goes green. Hey, everybody. This is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts for January 18, 2017. It’s 4 p.m., Eastern. We only have a couple on with me today. I’ve got Chris and Marco. Hey, Chris. How are you?

Chris: Doing good. Glad to be here.

Bradley: We got Marco. How are you doing, buddy?

Marco: Hey, man. What’s happening?

Bradley: Guys, you know after last week we did the format with … Trying to use the WebinarJam comments and that didn’t work out very well so we switched back. We’re using the new WebinarJam sessions like Overlay. We’re not using Hangouts for the actual video. That’s why the interface or, excuse me … the video that you’re watching now looks a little bit different with the layout, but for all intents and purposes on your end as a viewer, as an attendee, nothing will be different. We’re going to continue using the Google-Plus pages like we have been. We’re going to use that as the Event Page as the place to post your questions. You can access that event page through the notification emails that get sent out once you’ve signed up and registered for the Hump Day Hangout Series. If you have not registered for the Hump Day Hangout Series, please do so.

Semanticmastery.com/humpday and once you register it redirects you to a thank you page. There’s a video with me explaining that if you click on a link above, that you can subscribe to be notified to the entire series for an entire year. You can unsubscribe at any time, but I recommend that you do so, that way notifications get sent out as well as the link to the event page every single week will be sent out in that notification emails so you can post your questions early. We just got to train you guys to get in on the new system with us. I think it’s going to make it beneficial for everybody in the long run, and hopefully you guys will agree. That said, I think the only announcement that I know of because Adam’s having difficulties attending today, is we’ve got a citation service up now, guys. Actually, I haven’t even got a chance to click through and look at it yet but yeah, we’ve got a citation service now available for people that want to purchase citations.

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There are high-end citations. They’re not the cheap, shitty ones so I recommend is if you’re doing lead-gen properties or things like that, you can go with the cheaper services if you feel like it, but if you want the Cadillac of citations, we have that available now. That’s Semanticmastery.com/citations. Hernan or … Hernan. Marco or somebody can post that on the event page for you guys. Check it out. If you’re doing any sort of client work and that kind of stuff, these are the same citations that I use in my business. The same citation service for all of my clients. Very, very, very high-quality citations. You can’t get any better than what we have available so check that out. Do we have anything else we need to announce before getting into questions? Guys, do you know?

Marco: Yeah. I’d like to add that Video Power House is almost ready to go, man. I thought we’re hard at work. The sites are being built. We have the categories. We actually have someone that checks the videos to make sure that they go into the correct category. We’re going to keep the theme. Keep them powered up and I’m adding some extra sauce into the mix some [inaudible 00:03:19] and some other stuff that I know will power up the network, give it authority, give it relevancy, give it trust and so I think it’s totally going to rock and at the same time what we’re going to do is we’re going to limit the number.

Sorry, but it has to be done, and we have to let people go. We’re going to limit at first, the number of people that we let in just to make sure that we can serve that amount of people, that the system can handle. As we go, we will open again, for more people. Hopefully, I don’t know. We’ll see how it works. We’ll see how it all works out, but I just want people. I’m really excited about this because we’ve been working really hard to make this happen. We’re right there. We’re right there, man. I’m really excited about that.

Bradley: Hey, look. We had the late comers. The fashionably late members.

Adam: Hey, guys. I just woke up.

Hernan: Hey, everyone. What’s up?

Adam: I haven’t had consider restart but I know Marco was talking about Video Power House, which is awesome. I’m getting super pumped about that.

Bradley: Yeah, and it’s …

Hernan: Hi, what’s up?

Bradley: Well, and Hernan. Yeah, what’s up man?

Hernan: Hey.

Adam: Hey, Hernan. FYI, I’m not sure if it’s WebinarJam, but your mic sounds really high. You might want to adjust the levels.

Hernan: I don’t know why. I’ll try to figure that out.

Bradley: You got to take the microphone out of your mouth.

Hernan: Oh, okay. That makes sense.

Bradley: Yeah, Video Power House is going to be crazy and we got people staff in place that are monitoring the submissions and making sure they go to the right categories. Like Marco said, it’s crazy. We’re going to have the support team behind it and all that. Guys, it’s taken us … Shit, I think we announced it originally, over a year ago, didn’t we? … Video Power House, or close to a year ago? It’s been a long time, I know that. We’ve been working on it forever but it’s getting guys, and it’s going to be incredibly powerful so check that out. That said, Adam, since you are usually the one that gives announcements, we mentioned citations and Video Power House. Is there anything else needs to be mentioned?

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Adam: I think that’s it. If you’re in the IFTTT/SEO Academy, you’re going to be getting an email with a webinar just for you so by all means, come check it out. That’s going to be tomorrow. Then our, what? Our Local Kingpin people have got a cool webinar going on tonight. I think you’re going to be talking about a case study, right? … for the people who …

Bradley: Yeah.

Adam: … are in the Local Kingpin?

Bradley: Yeah, I forgot to mention that. The Local Kingpin Update Webinar Number-2 is immediately following Hump Day Hangouts today. It’s going to be mainly member Q&A other than a new case study announcement where Hernan and I are tag teaming a new case study in a different industry. A local case study, and we’re going to be basically adding all that training to the Local Kingpin training site. Once that’s done, once the second case study has been added, which will be in a couple months. It will be complete in a couple months, the price is definitely going up on that because it’s a really, really good course. There’s a ton of information in there, and this second case study, we’re going to take a brand new business from the ground-up and build it, like for real … using Adwords … Adwords for video, remarketing, Bing advertising and Facebook ads for local. We’re going to do that together and get this business off the ground.

It’s for a local gym and that’s going to be awesome because we’re going to literally take a guy’s business that’s just got started and get him profitable and get leads coming in the door. That’s going to be added to the training and that’s again, we’re going to announce that Local Kingpin Update Webinar-2 … the details of that. Then we’re going to add the training to the membership site and then we’ll do the results at the end of 60 days, roughly and the Update Webinar Number-3. Definitely check that out, guys. Also, we cover a lot of that kind of stuff inside the MasterClass on a bi-weekly basis. That’s the ongoing case study group so if you guys are interested in getting that kind of detail like case studies where we go through step-by-step on how things are done and show results basically, in real-time, the Master Class is where you want to be for that.

Hernan: Yep. Can you guys hear me better now?

Bradley: Yeah.

Hernan: It’s better? I just wanted to add to what Bradley was saying about putting a completely-from-scratch case study, a success story completely from scratch. One of the challenges is to do it with a slow budget as possible. That was one of the conditions from the client. It’s going to be a ton of fun because that way we can be working with that and progressing that, and investing the profits back into the campaign so that we can get a really good case study for you guys, so stay tuned. I think that’s going to segue into whatever we are doing with Facebook, in terms of training in 2017, which is also going to be really, really good.

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Bradley: I’m pretty excited about it because this is going to be really cool to take somebody’s brand new business and help them to grow and get profitable quickly. That’s awesome so I’m really looking forward to this, as well. This will be the first time Hernan and I have worked together on a project this closely in quite a while. We used to back in the day, couple years ago. We used to work on various projects a lot closer, more often but now we don’t do it nearly as much so this will be kind of fun to get a chance to work with him, as well.

Hernan: Yep.

Bradley: All right, guys. I’m going to take the screen and we’re going to get into questions. We’re pretty much done on announcements. Correct?

Adam: I think so.

Bradley: All right, let me close out of all these various windows that I have opened that you guys don’t need to see. Really, shut all the porn down. No, I’m kidding.

Adam: Bradley, can you or maybe you went over this before I got here, but did you go over how this works now, with the new setup for people? How they’re supposed to post questions and all that?

Bradley: Yep. Basically, guys, just for one more time to re-cap, if you’re not signed up for the Hump Day Hangout Series, which is now done through Semanticmastery.com/humpday. It will take you to a registration page. Go register then on the thank you page that it redirects you to after registration, there’s a video. I explain what to do, but there’s a button, a link above the video that says, “You can subscribe or register for the entire series.” All you got to do is click that one time and then go confirm your subscription. Then you’ll get notifications for the next 52 weeks. Again, if at any time you don’t want to be notified of the upcoming Hump Day Hangout, that’s fine. You can unsubscribe at any time but in those notification emails will be the link every week to the event page so that you can post your questions early. Again, register, subscribe to the series. It’s a two-step process. There’s a video that explains how to do it. Then you will be notified every week of the upcoming webinar with the link to the event page for you to post your questions, okay?

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Google AMP & Ranking

All right. That’s said, let’s do it. Lee’s up first. He says, “Is Google Amp increase rank. Do you suggest Google Amp?” I’m going to hand that one to Marco.

Marco: Does it increase rank? It targets a different section of the algorithm. It’s just totally geared towards that type of page. Really, what it works more on is something that’s news-worthy, news-related, and things like that. We have a plug-in that does Amp, that does Amp Pages, and it does posts as Amp Pages. We’re going to make it available. We have to make just a couple of tweaks to it. We had it ready, but then we discovered that there was a little bug in it that we needed to fix. We have it ready. The thing that I would tell you is test. It’s what we always say. Take it. Use it. Use it the way it’s supposed to. Go and look at the documentation. Google tells you everything about Amp and how to use it, what it’s for. Lee, that’s what I would say. Just go and look at the documentation and see what Google wants you to do with it. I mean, there are times where you do need to follow what Google says, and this is one of those instances.

Hernan: I just wanted to add real quick that the other day I was browsing on the mobile, on the phone, and I started noticing on the search engine result’s pages on the search within Google. Yeah, within Google on the mobile phone, some of them will start showing little icon that’s showing accelerated mobile pages. You know what I mean? It will start showing those results with a little icon to the left of it on the listing that says, “AMP,” or Accelerated Mobile Pages. I think it’s a little lightening or something like that. That gives you the idea that Google is actually starting to index these pages and is starting to give them priority on mobile results. This is super important because most of your clients will be on mobile anyways, and you want your mobile versions to load as fast as possible. You know what I mean? That’s why we are doing the AMP, the AMP thing. I started noticing that and I wanted to tell you guys to be aware of that.

Indexing Citations

Bradley: Very cool. Mark Kong was up next. He says, “Hey, guys. Hope you are all starting the year with a bang. I’m excited about this year and believe I will be able to finally join the Masterminds so looking forward to that.” I believe you will finally be able to join as well, Mark. That’s all it takes, guys … is the belief that you can do it and you can make it happen. We look forward to having you, Mark. My question is, how are you indexing your citations? I still have quite a few not indexed and they were built a while ago, now. If I just copy and paste the URL of the citation page into Google and it doesn’t show, does it mean that it’s not indexed or may my link still be indexed? Cheers.

A couple things, Mark. Yeah, there’s a lot of citations that are slow to index, or they don’t index, or you won’t see them in the backlink analysis tool such as Majestic, and Ahrefs and things like that. A lot of the times you won’t see them. It’s similarly to web to dot o links. It’s very similar to that, in that a lot of the times, you will not see those backlinks in link analysis tools. A better way to find citations, to see if citations are recognized or indexed, as you call it because they don’t have to be in Google’s index for Google to know that they’re there, just so you understand that … but a better way to determine whether your citations are being counted or found is to use a tool such as BrightLocal. That’s the one that I use. I know there’s another one that other people often use called, “Whitespark.ca,” I believe it is. I’ve been using BrightLocal for about six years. Well, at least five years. I don’t plan on changing because I’m really familiar with BrightLocal. It’s a great, great service. BrightLocal will show you. You know what it will do? Basically, a count of all of your citations that it can find on the web. It’s not 100% accurate, either but it’s a lot more accurate than link analysis tools are for finding citations.

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The other thing is and remember, we talked about this many, many times because people always ask a similar questions when it comes to web two dot o links from the IFTTT network’s not showing, but if you go into search console and you take a look. I don’t remember which. It’s one of the drop downs in the left-hand side bar, but if you look at “Links to Site.” Links to your site or something like that. You click on that and Google will show you what it’s recognizing now. Within the last few months, and Terry Kyle did a blog post about this, but within the last few months Google has started to show less and less links than it used to. That doesn’t mean that they’re not still seeing them, though because my guess is a lot of those, you will still see in the search console area, but again just to double check to see if your citations are being counted, I would recommend using a citation service or, excuse me … a local marketing service such as BrightLocal or Whitespark, okay?

The other thing you can do, what I always do whenever I get citations from one of the services I would use, I would always just take the spreadsheet, copy all the profile URLs or the citations page URLs, whatever, and then put them into indexing services. I used multiple indexing services. However, during our mastermind webinar last week with our awesome link building manager, [Dadya 00:16:25], he expressed that Express Indexer, Express.indexer, I think it is or something like that. Let me see if I can find the link. I don’t have an affiliate link for it, but it doesn’t matter because these guys … I was using this … Hold on a minute. I can’t talk and type at the same time, guys so excuse me. Expressindexer.solutions. Expressindexer.solutions.

He says that they are by far, the best indexing service that he’s ever used and they recently, within about the last two months or so, they redid how their whole entire system and how they index links. He’s getting an 80% indexing rate from Spam Links. We’re talking GSA Links. GSA Spam Links, he’s getting 80% indexing rate, which is phenomenal. I mean, that’s unheard of. That’s using this service, right here. I’m going to be using it. We already have a subscription to this. We have because we used to use this for ATM or Mass Page Generator sites, that type of stuff for indexing those sites, but I stopped using it because we haven’t been building many of those sites recently, but apparently now, this is the best service available so I’m going to be using this a lot more. Check it out. All right?

Thoughts On Serplify

Next. Phoenix Car Accident Chiropractor. That’s a mouth full. Have you guys seen the new Serpify by Mo Miah et al? It’s a Serp Shaker-type software. There’s a YouTube video. Yeah, I’ve heard about it. We’ve had a bunch of people already message us asking us what we think. I don’t have an opinion on it. I probably won’t ever have an opinion on it because I’m not going to test it only because if I’m going to be building mass page generator sites, I’m going to be using the ATM … Lead Gadgets and the ATM just because I have a history with those guys and that software, and I know it well. I don’t need another one. Personally, I’ve had some bad experience with some other software in the past. I don’t know. I can’t speak about this one in particular. Serpify, I have no idea but there’s a bunch of different types of mass page generators out there now. As far as I know from the ones that I have tested, there’s no competition. The ATM is by far the best. It is rather expensive, though. It’s more for agency-level people. You got to take that into consideration, as well.

You guys want to comment on this, at all? Has anybody looked at this?

Marco: No, I don’t have time. I have too much stuff going on, man. I wish I had some time to check it out and be able to tell people, “Yes,” or “No.” Sorry, if anyone has tried it though and they have an opinion, you’re welcome …

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Bradley: Post it.

Marco: … to let us know.

Adam: Yeah, we’d be happy Definitely, we could have somebody on and if you’ve got some experience, we’ll talk to you ahead of time but yeah, sure. For me, I’d just look. I’d be like, “Well, I don’t know if it’s going to be better, but if you’re not looking for something automated like the ATM,” which I would say, “Maybe you should be.” How about, I don’t know? I’d like to see the differences from that and maybe Serp Shaker because I’m sure this is a plug-in, probably.

Bradley: I’m not sure how it works but like I said, I’m just not. If I’m going to do mass page generator, like mass page sites I’m going to use ATM because I’m comfortable with it and I’ve been using it for, shit … over two years, now. That’s what I’m going to stick with. I’m not really going to test one of the new tools just because there’s a learning curve involved and I just don’t need another one. You know what I mean? That’s like Keyword Tools. I probably have, no shit … at least a dozen Keyword Tools. I don’t know why I have so many of them because I only ever use Google Trends, Power Suggest Pro, and the Keyword Planner anyways. I don’t know why I have so many damn keyword tools, but every time one comes out, they make a million promises and I always pick it up because I want to check it out. There you go. Money wasted … Now, they collect digital dust.

Marco: Nothing. Just to get in there about that keyword research. Nothing beats, as far as I’m concerned, Power Suggest Pro.

Bradley: I totally agree.

Adam: I was going to say, Bradley, you put that link for your training stuff you did. I think that’s still a good one. I’ve sent people there before.

Bradley: Yeah, it’s dated now. Just go to Keywordsuggest.io, Keywordsuggest.io. You can opt in. It’s free, guys and then I’d good to go through keyword research training and exactly how I use the tools that are freely available. I do talk about obviously, Power Suggest Pro because it’s super, super awesome. It’s cheap and inexpensive with a one-time cost. You’d be stupid not to pick it up. If you ever need keywords, Power Suggest Pro is awesome, but Keywordsuggest.co, you can opt in and then it will redirect you to the training site where you can go through the keyword research training that I did. It’s a bit dated but the principles are still the same, guys. They’re tried and true timeless principles, so to speak. All right?

Any Issues With Burner App On Phone

Katie’s up next. “Hi, guys. Couple quick things. First, I’m testing out Mega-Ray. Was impressed. I put in a ticked and they called me on the phone.” That’s fantastic. I know Jude and the developers. They have quite a support team behind them. That’s another reason why we promoted that product because I know how much development and support is behind that product guys. We’ll report back after some tests. I’ll be glad to hear it, anxious to hear what your results are.

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Next, “Anyone have issues with the Burner App on phone sometimes not working with Google. Coming back and saying that number’s not valid?” Yes, that is a known problem or issue. That is a problem. In fact, we have even started having issues with our VA’s in the Philippines using SIM cards for phone verifying brand-new accounts. What’s interesting is if you have a Google account that you need to add a recovery phone number to. You’ve already got the Google account. Let’s say you already have a Google account, and you need to add a recovery phone number to it, or you want to enable YouTube Livestream, live streaming from YouTube like YouTube Live events. You need to enable that, or become YouTube Partner Verified. Whatever. You can use a Burner App for any of those instances, a Burner App phone number for any of those instances and it will work fine. It just won’t work on registering the Gmail address for the first time, when you’re creating the Gmail account. It doesn’t work there, but if you can get it created and then add your own phone number for recovery options or enabling live streaming, that sort of thing, those numbers will still work fine.

What’s the solution? What we’ve been doing is I’ve been going through. My bookmarks are still screwed up. Let me see if I can find it real quick. Here we go. This should be it here. Son-of-a-bitch, my bookmarks are all screwed up. MetroBiz, Kendrick Nair posted it the last time. Let me see if I can find it real quick. If I can’t, I’ll try to post it on later. There it is, Bulkpva.com and I know I’ve got it bookmarked. I just got to put it in the right place. This guy right here, this is the guy that I buy all of our Gmail accounts from now, guys … Phone verified Gmail accounts. It’s from this one, Bulkpva.com. I’ve sent this dude a lot of business because we buy a ton of them for our network builders, for the IFTTT Done For You, IFTTT networks and stuff like that as well as any time I need him for my own projects, now. I just buy them from him. He sends you a spreadsheet with the phone verified accounts with the recovery options and all that kind of stuff.

The trick is once you get them back, you need to log in and bind them to your IP or to your Proxies, if you’re using Proxies like for example, if you’re using BrowSEO. As soon as you get those back, within 72 hours, you want to try to log into every one of those accounts that you get, but that’s all we do now is purchase the accounts. It’s too much. It takes too much time and effort to try to phone verify your own accounts now, guys. It’s so much cheaper to have somebody else just do it for you. Buy 25 or 50 at a time, try to long into them all, but so what. For how cheap they are, and the amount of headache and time it will save you to have some available for whenever you need them, it’s totally worth it. Spend a few bucks. Pick them up. That guy’s a good guy. He’ll replace them if they’re not working once, right after he delivers them. After a few days he won’t replace them, but he’s just a good dude and again, I don’t mind sending him business. He’ll take care of you.

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Setting Up Silo Structure For Local Cities In YouTube

Finally, “Just watched the YouTube SEO Course. Great stuff. How would you recommend YouTube structure for local cities? Do you agree with others that say, “Channel name equals keyword plus USA, then playlist equals keyword plus State, and then video title equals keyword plus counties, and in description to put in the cities?” If not, what channel or silo structure do you recommend? Finally, how many silos per site? Thanks. Happy New Year.” All right, that’s a long question. There’s a few things in there. First of all, I wouldn’t create a playlist on a State-level and then do video titles via county-level because typically, that’s not. First of all, a State playlist could be a rather large playlist, and other than having just the State in common with all the videos in that playlist, there could be a lot of difference like topical differences, niche differences, industry difference. Because of that, the only common denominator or theme among all of those in a playlist would be the State, which I think it too broad.

Now, typically what I will do, and I don’t usually do this with YouTube Channels but basically, when I’m siloing out a website for a contractor that covers a large service area or something like that, is I will create the silos based on counties. The playlist would be a county-based playlist. Then the video titles would be the keyword plus city. The reason I say that is because most people don’t search for service plus county. Most people when they search Google, they search service plus city, or keyword plus city. With local intent, most of the time it’s going to be a city-based search, not a county-based search. Because of that, you should be targeting the city name and the video title, which is the SEO title. That’s because that’s the most important place for the keyword. If you want to rank for a city, typically you’re going to want to target the city in the title.

I would generally do playlist in one of two ways. I would either create a playlist based on a specific city, or a country if I’m going to be covering multiple locations within the county. For example: Fairfax County, Virginia it has I believe, 23 cities within that county. I might have a playlist for Fairfax County, Virginia. Then I would have individual videos in there, but Fairfax, Virginia, which is Fairfax is also a city in Fairfax County. It’s the City of Fairfax. That might have 50 different businesses in it, so why not have a City of Fairfax playlist. Does that make sense? It’s just about containers, building containers. All a playlist is, is a container. You got to think about whatever you put in that container, it should be relevant to the other items in that container. The hierarchy in how you build that is really going to depend on the specific project.

I can’t tell you specifically without knowing more details about what you’re trying to do, but you got to think about it logically. Again, I would do a playlist based upon a city and have multiple videos in that because I’m targeting different niches in that city. Again, the common denominator being the city, or I’ll target by county if it’s for the same business or the same industry. I’ll targe by county, the playlist by county. I’ll build a playlist or the silo as a county-based silo. Then all the individual videos will be keyword plus city name within that county and/or I will build a playlist based around a niche, an industry. Then place various videos in that niche-based or industry-based playlist, which is just another silo. By the way, you can add the same video in more than one playlist.

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If it makes sense for example, let’s say that you’ve got 15 plumbing clients across the State of Virginia. You also have various clients in all different industries, as well. You could have in Fairfax, Virginia you could have a Fairfax playlist that you have all the various businesses that you service or that you serve in Fairfax, in that playlist, but then you could also have a plumbing playlist, a playlist for plumbers, plumbing services, whatever. In that one, you also have the Fairfax plumber as well as plumbers from all over the State of Virginia. You would end up having that Plumber from Fairfax video on two different playlists. The Fairfax playlist, as well as the Plumber Playlist because it makes sense to do so.

Just remember that. I can’t give you the exact structure without knowing more details. I can tell you typically, a playlist on a State-level is going to be a bit too broad unless you’re narrowing in on one specific industry and that’s all the videos in your entire channel are going to be about that one industry, in which case then you might want to do playlist by state because you probably have less overall videos in each playlist. I don’t know if that makes sense, but hopefully I explained that in a way that you all could understand.

Anybody want to comment on that at all? That was a bit complicated.

Marco: I would just add that if she does proper SEO, she’s going to geolocate her video anyway. She’s going to add that so all of the other things that you could add to it would just be Google is going to know what the geolocation of the video anyway, if you’re doing your proper SEO with the video.

Bradley: Just remember that guys. The easiest way to think about a silo is it’s just nothing other than a container. Everything that you put in that container should be similarly themed. They should be relevant to the other items within that container in some way, shape or form. It’s up to you to decide as to what the relevancy is and how to create those containers, and what to place in those containers.

Using A Buffer Site Before Using Crowdsearch.Me For A Google Partner Site Like Diigo

Greg’s up next. “When using Crowd Search Me for wanting traffic,” we’re having issues with them right now, just so you know. “When using Crowd Search Me for wanting traffic to come into our site from Google partner like Diigo, do we need to start at a buffer site to start with the search and bring the traffic into the Google partner then to our site? Use Tumblr to go to Diigo and enter the website, or can we start with Diigo directly? Thanks.”

You can do both, Greg. Honestly, you’d be better off to set up both so that you have some variety or diversity in the traffic. Remember I call this, “CT Spam,” Click-Through Spam. That’s what it is. We’re spamming the click-through rate. There’s nothing wrong with that. Technically, it’s probably against the Terms of Service but, whatever. What do you call that, Marco? An unapologetic spammer. He’s an unapologetic spammer.

Marco: You got that right.

Bradley: That’s what we do. As far as that, Greg, I would do both.

Marco: Unapologetic and unrepentant.

Bradley: Unrepentant. You can do both, Greg. Most of the time for speed’s sake, I’ve set them up. Just go direct from a social site to wherever I want to send ultimately, the traffic end up for social referral traffic, it usually goes to a money site. Well, same thing for YouTube videos, as well. It’s up to you, Greg. It really doesn’t matter. You can do both and in fact, again I recommend that you do both so that you can add some diversity to your traffic streams.

Alexa To Ramp Up Voice Search Results

Bryan’s up. “Have you any suggestions how to use Alexa to ramp up voice search results?” There has to be a way to speak to Alexa. Is that the Amazon thing? What is Alexa? Let’s see. I’m thinking of … what is “ramp up voice search results”? I’m not sure I understand what he’s trying to manipulate here? “Ask questions. I would think that people also ask her something. Big, underlying voice search?” I’m not sure what the question is, Bryan. I’m not 100%. Anybody else go in and try to interpret this for me?

Hernan: No. Yeah, I don’t understand it either. Bryan, if you could reframe it or re-ask it? The only Alexa I know is the directory where you can get how many …

Bradley: I don’t know if that has anything to do with voice search. That’s this. I was thinking. What’s that stupid thing? Amazon Echo. Is that what it is? The thing people buy and they sit and they talk, and they say, “Amazon, buy whatever,” or what the hell is it called? I don’t know. I don’t have it so that’s what I thought he was talking about. Yeah, I’m not sure what you’re saying, Bryan. To be honest, I don’t know what you’re as far as “ramp up voice search results”. “There’s something big underlying voice search, If you can tell it what questions you want to be found on, I think it can be huge. Care to comment or suggest.” Again, I’m not sure, Bryan. As far as trying to get ranked for questions, that is the Hummingbird Algorithm, the Hummingbird Layer to the algorithm. It was added, damn … it’s been three years, now. Hasn’t it? It’s been three years since Hummingbird was introduced, which is crazy. That’s specifically what that was for was more complex search queries mainly driven because of voice search, because of mobile devices.

That’s really what the birth of Hummingbird was for, was because of people asking or speaking their search queries in and that they’re naturally more complex because they’re speaking instead of typing, and because of that, the Hummingbird Algorithm was added or the layer was added to the algorithm to try to help understand those more complex queries and match them with the content that would best solve that user’s search. Again, if you want to try to target that specifically, voice search, I don’t know how that works in the background, but when you talk your voice search in, all it does is transcribe it to text anyways, and then it searches that text. You can manipulate the questions, basically the Hummingbird Algorithm. You can manipulate that by posting questions in your content and then answering those questions. That, you can see over and over and over again through Knowledge Graph answers.

When you guys ask a question into Google, whether via by voice search or by typing it in. Usually, when you start to type a question in, what do you do? You see Google suggest auto complete, and you end up selecting one of the questions anyways. You click on that, most of the time you’re going to see a Knowledge Graph answer or an answer in Knowledge Graph on the top of the search results, which is just coming from one of the pages listed on page one. It’s because somebody wrote the question out in the content and then answered the question. Knowledge Graph I believe, at least it used to be, you didn’t even really have to have the structured data in place for that to be pulled in, although now, you probably have to have it marked up. Marco, you’re testing a lot of shit with that right now. Do you have any comments on that.

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Marco: Yeah. I’m planning on making the Knowledge Graph by bit.

Bradley: Well, there you go Bryan. The Knowledge Graph is going to be Marco’s bitch. I hope that answered your question.

Hernan: This reminds me. Sorry Bradly, but if you guys, I don’t know if you guys have ever watched “If Google Was a Guy” series. I don’t know if you ever watched those video, Bradley. “If Google was a Guy”, just search for it on YouTube. It’s on YouTube. It’s super fun and it’s a parody of what would happen if Google was a guy behind a desk answering questions. It’s a lot of fun. At some point, it gets super weird with the voice search. It’s a lot of fun so if you guys want to go ahead and after the webinar, go ahead and check it out. “If Google was a Guy”. There’s five or six episodes, something like that. It’s super fun.

Bradley: Bryan, sorry. I’m not sure where the Alexa thing came into all that, but if you can clarify. I’m kind of curious now.

Public Library in Diigo

Jordan’s up next. He says, “Yo. Can anyone remind me how to make Diigo Library public facing? Is that possible?”

Marco: Jordan, before you answer, I’d like to give a Jordan a shout out because he’s so active in our IFTTT Academy, the 2.0 Facebook Group, just answering questions, sharing so Jordan, thank you for everything you do, man. Just keep it up. Just keep ranking and taking over niches.

Bradley: I’m not sure, Jordan why you’re having any issues with that because when you set up the Applet. Let’s go to Applets real quick, and we set up new applet. Say if this. We’ll just use a feed. New feed item. We’re just going to walk through this real quick guys. Give me a second. Semanticmastery.com/feed. We’ll just go with the default feed for now. Create trigger. Then we’re going to select “Diigo” here. Now, right here … Add a Public Bookmark. When you set up the account, the applet if you add a public bookmark, it should be default because of what you select here, add it to your public bookmark library. I’m not sure what you mean by that, Jordan. If you were using the recipes or the “Applets” as they’re called now, which I know you’ve got plenty of experience. This is really just for everybody else’s benefit. If you select the Add a Public Bookmark, it should automatically be public. I’m not sure what the problem is unless something has changed recently that I’m unaware of, if you can clarify that.

How To Run IFTTT 2-Tier Network Properties In Serp Space?

Will’s up. “Hi, Bradley. Two newbie questions about IFTTT. I just purchased my full two-tiered network from Serp Space Marketplace. The first posts from my site has been syndicated and the management dash, I see that over half the properties are showing Not Yet Checked. What do I need to do to get them up and running?” What does that mean, Adam … in Serp Space?

Adam: Sorry. One more time. I’m dealing with support tickets about some stuff.

Bradley: He says, “I purchased my first full two-tier network from Serp Space. The first two posts from my site has been syndicated. In the management dashboard, I see that over half the properties are showing as Not Yet Checked. What do I need to get them up and running?”

Adam: I’m guessing then that he’s using IFTTT Network Management in which case, if you just got that then it may not have literally checked them yet. It takes time. They don’t immediately check all properties right away. That way we don’t have issues. I would give it 24 hours if you still have that. Put a ticket in at support or email [email protected]

Bradley: Yeah, the other thing is try posting another post to your blog and let it syndicate because again, just similar to when you first setup an IFTTT Network, sometimes the first post or even two or three of the first posts don’t end up syndicating to all the networks properly. It’s called, “Priming the Network.” Priming the pump, basically. It’s something that just happens. I’m not sure why, but sometimes you have to post two or three posts before all of the triggers fire correctly anyways. It may be something to do with that, Will. Just go ahead and post another post if you can and check it then. If for whatever reason you’re not seeing reporting like it’s supposed to be, just contact [email protected] I don’t have my hands in that project very much. Adam’s been managing that with our partners in that business quite a bit. I really don’t have a lot of answers for that. Sorry, but support will take care of you. We’ve got a lot of support staff there now.

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How To Make Use Of 3 Persona Rings In IFTTT?

Next one. “I recently heard you on a webinar saying not to syndicate posts from the money site beyond the first tier branded ring because of footprint issues.” That is correct. “I immediately went and disconnected the three persona rings. Please, could you advise what I should be doing with them now, and how can they be put to good use?” Well, this has been covered so many damn times, I’m not picking on you. I’m just saying this has been covered so many times on Hump Day Hangouts, it’s absolutely one of the most frequently asked questions we get. That said, if you go to Support.semanticmastery.com, Support.semanticmastery.com that’s where our Knowledge Graph base is. There’s an IFTTT SEO Academy section. In there are a bunch of frequently asked questions. I know this question’s got to be in there at least two or three different times where I’ve answered it two or three different ways because this is a question that has been coming up for two years over, and over, and over again.

Very, very quickly I can say that the reason why we hadn’t been recommending two-tier networks was because there are footprint issues on the persona-based networks the second tier networks if you don’t have related content from other sources being published on a regular basis to the second-tier networks, which is why if you have a two-tier network you should be injecting for a blog syndication I mean, a two-tier network for blog syndication, you should be adding additional content or additional related content RSS feeds to the tier 2 triggers. You log into the IFTTT account on tier 2 so that there’d be tier 2A, tier 2B, tier 2C. There would be three IFTTT accounts that you would log into and setup another set of recipes for each related content source so that you’re publishing additional content to tier 2 from other sources, related content.

Topically relevant content, but that’s a nightmare. It’s a pain in the ass. It’s hard to maintain. It’s hard to manage so I’ve been recommending against that forever until RSS Masher came out, which is Daemon Nelson’s product that’s awesome. It’s one of the only things that I’ve seen that can simply that process and make it a viable option to be posting blog syndication on your two-tier networks. Again, I don’t know if that offer’s still open, but I know we had a sweet deal from Daemon that people from our list could continue to purchase. I don’t know if we have that link, but if you want to drop it will …

Adam: Yeah. It’s up. It looks like it is. I’ll put it in.

Bradley: That’s awesome. That’s the only thing I have. Until RSS Masher, I’d been recommending against it. Now, if you’re using RSS Masher, I see it as giving us the ability to simplify blog syndication on tier 2 networks to where it’s more manageable. It’s still more work, there’s no doubt. There’s still more work to do that, but it will minimize your footprint. It will simplify that process and make it more manageable. Easier to maintain. As far as that, if you don’t have that and you don’t plan on using that, you can still use those three persona rings. Again, you just got to add additional content sources in as tier 2 triggers or just use them for video syndication or something like that. If you don’t want to tie them back to your blog at all, which is fine, you could use them for video syndication or you could use them for any other projects that you got coming up.

Jame’s up. “Hi, guys. It’s been a little while since I have submitted a question, but been on the sideline absorbing your greatness.” I will plus-one that. “I see Marco is still looking tanned, cute and bear-like.”

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Marco: I will plus-one that.

Thoughts On Bing Having More B2B Conversion But Lesser Traffic Than Google

Bradley: That’s awesome. “Anyway, here’s my question. Question 1: I noticed through testing that Bing seems to be more lucrative for acquiring b2b projects, as it appears that most corporates tend to be stocked up with the pre-loaded Internet Explorer and Bing as the default search engine. Do you think that the future for a more sizeable project will not be coming from Google but from Bing, as it has a higher conversion rate with less traffic but higher quality? Should we therefor, not be looking at targeting our efforts to Google for b2c, for Business 2 Consumer, and Bing, for b2b?

Question 2: Is there a way to address [Amp 00:45:16] Pages production? Is there a technique for pushing them to Google News? Keep up the great work. Jane.” Okay, Jane, I’ll let Marco answer the second questions but for the first question, I’m not sure what you’re asking for about with that specifically other than should we be focusing somewhat on Bing? My answer to that is absolutely, yes. I only know that because I just recently for the case study, it’s an affiliate project, that I’m doing for the Master Class. For Master Class, we have a live case study going on right now. It’s an affiliate project and I’m just crushing it. I’m doing really, really well with generating traffic right now. I’m doing all paid traffic. Nothing organic, at least at the moment. It’s just strictly paid traffic, and I’ve been Google AdWords. A few weeks ago I decided to start playing around in Bing Ads and I’m getting really good results from Bing Ads … like really good results.

My cost per conversion is lower than my Google cost per conversions. It’s working really, really well. I know Bing is absolutely something that should be added. It shouldn’t be overlooked. All too often, we overlook Bing and Bing and Yahoo together now, make up for it’s about a-third of the search traffic. That’s a significant amount of traffic. I know Hernan said that it’s like a different demographic often, and it sounds like Jane, you’re kind of confirming that, that it may be the older demographic, 45-plus crowd that is heavy on the Bing Network, but it also could be a lot more corporate stuff, as well. That makes sense to me because you’re right. A lot of the computers and network services and stuff like that are all Microsoft-based, so that very well could be true and I had never even thought about that.

I know to ignore Bing is really stupid, in my opinion. Now, for SEO it’s been difficult because if you’re optimizing for Google, that usually didn’t translate well into Bing. Bing, you could get away with a hell of a lot more for on-page stuff, you could keyword stuff a lot more, your keyword density could be a lot higher. You could for back links, for off-page stuff you could do a hell of a lot more exact match anchors and that would rank. Using Exact Match Domain in Bing will help you to rank in Bing really easily. There’s a lot of things that you could get away with in Bing that you can’t in Google.

Typically, if we optimize for Google, you end up not optimized very well for Bing because you’re not over-optimized like Bing likes, I guess. Strictly from a paid standpoint, a paid traffic standpoint, it’s absolutely silly to ignore Bing in my opinion because it’s basically a close of the Adwords dashboard, if not a little bit funkier. It’s no doubt the Bing dashboard is a little bit funkier than Adwords, but it’s damn near identical. If you know how to run PPC Campaigns in Adwords, you can do it in Bing and you’ll probably get results similar to what I’m seeing, which is going to be really good traffic and a good amount of leads. Lower cost per conversion, that sort of thing.

Marco, do you want to take Question 2?

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Marco: Yeah. Question 2 is simple because what our plug-in does is it turns the page into Amp automatically. It delivers the page as an Amp page. There’s no page production. All you have to do is upload the page into the website if you’re doing whatever it is that you’re doing. Our plug-in will turn it into an AMP page. What we’re doing also, and I have to make that available, is that if you’re posting it will make a post into an AMP page. That takes care of any production. Is there a technique for pushing them to Google News? Unless you have a recognized news site, it’s really difficult to get into Google News. I don’t see a way of tricking. I haven’t looked into it.

I haven’t looked into the algorithm and how to trick Google into accepting just any website into Google News, but it might be something worth looking into. If you haven’t joined the AMP creators mastermind on Facebook, I suggest that you do so because I will make that plug-in available shortly. We have two versions. I’m going to make at least one of them available in the next few days. I hope that answers the question. I would agree with her on the first part. Just absolutely that Bing has less traffic, but it’s a higher conversion rate. The client is usually worth more because of the demographic, so yes to that question, also.

Bradley: Awesome. Thank you. We only got about three minutes left because we’ve got to get ready for the local Kingpin Update Webinar but we’re going to try to run through a couple more very, very quickly.

Would It Cause Some YouTube Account Issues If There Are Activities From 2 Sources?

Robert says, “Bradley, if I have,” and Happy New Year to you, as well … “a YouTube account that’s built with BrowSEO that are set up on different IPs and a good standing in age with supporting two-tier accounts, etc I intend to continue using these accounts within BrowSEO. If I think put them in the Mega-Ray, same YouTube accounts, wouldn’t that create a problem for my accounts?” Robert, I assume it would but I don’t know for sure. What I would suggest is don’t test it with one of your aged accounts that you’ve been building a digital footprint with inside of BrowSEO. I would not do that.

Guys, a digital footprint is a good thing, now. It really is as long as you’re not spamming. That’s what BrowSEO allows us to do is build digital footprints for our personas, which is incredibly powerful. That said, Robert, what I would do is take a new channel and try it in both. What I’m saying is put it in BrowSEO, assign it to a proxy, and IP, whatever. Log in, do a little bit of activity, watch a couple of videos, like a couple videos, that kind of stuff and then add it to Mega-Ray, and then start trying to post on it and see if it causes a problem. If it locks the account, ask for reverification then you know it’s a problem, but it’s a new account then and you’re not losing an aged account.

I would test that. I can’t give you an answer because I don’t know. I assume it would cause a problem, yes. Like you said, you answered your own question. My assumption is that is a correct guess or a correct assumption but I don’t know without testing so I would suggest you test that with a new account so that if you lost it, it’s not a big deal. “If that is the case, the problem from two sources then my best option if I decide to use Mega-Ray is to populate it with all the YouTube accounts, tiers, etc.” Yes, and that’s what I would do, Robert because I would be using those accounts more for spam purposes then I would be for aged accounts like I would be building in BrowSEO anyways so because of that, I would basically buy a whole bunch of YouTube accounts from MetroBiz, the one I just showed earlier on this webinar. For real, I’d buy them all from him and then I would go and I would add all those accounts into Mega-Ray.

“Also, what is your real take on Mega-Ray?” It’s awesome. I’ve mentioned this before. We did a promotion for Video Marketing Blitz, which is Abs’ product. Ab is a great developer. I’ve been buying his products literally, for five or six years now, no kidding. Abs’ got great products, except Video Marketing Blitz is complex because there’s a ton of tools and so there’s a learning curve. Very, very powerful no doubt, but there’s a learning curve. Mega-Ray is incredibly simple. Very, very powerful. Think of it this way. It’s like Syndwire on steroids. It really is. It’s like an enterprise-level Syndwire. It also except that as far as the posting goes, posting within Mega-Ray is a lot easier than it is within Syndwire. Syndwire, there’s a lot of manual work. That’s kind of the reason why I just stopped using it. Mega-Ray is a lot more automated. It’s a great product. There’s no doubt or we wouldn’t have promoted it. I know there’s a lot of development behind them and a good support staff.

We got to go, guys. I do want to just very, very quickly cover Darrel’s question about SocioLinks. That’s Abs’ product. We were just talking about Video Marketing Blitz. Abs’ product, the new one is out. It’s called, “SocioLinks.” I’m really surprised he didn’t reach out to us and ask us to be a JV or an affiliate for him because we usually do well promoting his products because we all believe in his products and think that he’s got good products. For whatever reason, we’re not an affiliate for it. I haven’t tested it. I can tell you though, pretty much everything that he puts out is good product. I don’t say that about a lot of developers. If Abs put it out, my guess says it’s probably a really good product, Darrel. I don’t have an opinion on it because I didn’t get a chance to test it, and I’m mad at Abs for that, but that’s it.

All right? We got to wrap it up guys.

Hernan: Bye, everyone. Thank you.

Adam: Have a good one.

Bradley: Yeah, thanks everybody for being here. We’ll see you all … Just a few minutes.

Marco: Bye, everyone.

Bradley: Bye.

Adam: Bye.

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Weekly SEO Q&A – Hump Day Hangouts – Episode 114

By April

Click on the video above to watch Episode 114 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.




Adam: All right. We are live. I’m slightly confused by the new layout. I feel like I’m on the Brady Bunch or something, I don’t know if everyone is seeing this. Anyways welcome to Hump Day Hangouts episode 114, we got everybody here, and we’re happy to see everybody, so man, I just pick at random, I guess, I’ll go backwards. Hernan, how’s it going?

Hernan: Hey, guys. Hey, everyone. It’s really good to be here. I have no idea how to turn on the mic, off the mic, so I apologize if I’m a bit loud, we’ll get use to it.

Adam: all right. Bradley, how’s it going?

Bradley: Marsha, Marsha, Marsha. You said Brady Bunch, I had to do it.

Adam: Awesome.

Bradley: I’m good, man. I’m excited about using the new Webinar Jam platform I hope it works well for us guys, to prevent some of the issues we’ve had with just flat out Hangouts before, so we’re going to test it out and see what I guess after one or two Hump Day Hangout sessions, you guys will be the judge and let us know what you prefer.

Adam: Yeah. Definitely. Helpful feedback is appreciated.

Bradley: Yeah.

Adam: All right. Chris, how’s it going?

Chris: Doing good. Finally snowy in Austria, enough to go snowboarding, so-

Adam: Nice.

Chris: We’ll be off next week a couple days.

Adam: Awesome. That sounds like a good time. Speaking of not snow, Marco how are you doing?

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Marco: Hey, man. What’s up?

Adam: How’s the weather?

Marco: I cannot complain, man. It’s about 85 today. Dip in the pool before Hump Day Hangouts it’s always good.

Adam: Not bad.

Bradley: I’m going swimming before Hump Day Hangouts, that’s-

Adam: Yeah.

Bradley: [crosstalk 00:01:38].

Adam: Somebody’s got an open mic, if you guys can check real quick, while I’m doing the announcements, and see if that goes away. Anyways.

Bradley: What’s an open mic mean?

Adam: I can hear an echo. Might just be me, but since we’re using a new setup. Anyways, real quick, wanted to let everybody know we’ve had some updates, we’ve had some other things going on with Outsource Kingpin, and Content Kingpin which is obviously the Mastery PR products, via kind of Semantic Mastery. On Monday, there’s going to be some price increases associated with that, so we wanted to let everybody know today that you’ve got the opportunity if you aren’t in either of those products now’s a great time to go check them out. All right. There’s some awesome training.

The Outsource Kingpin, if you’re not using VA’s you should be, I mean, I’ll let everyone else expand on that, but that’s the bottom line. Then, Content Kingpin is awesome. Great ways for creating really high quality content, but for a really low price. I’m going to put the links up there, if you guys want to say something more about those, I mean, that’s obviously not the sales page in Word, but if you want to go in depth real quick, I’m just going to pop the links up, so people can check them out.

Marco: Yeah, man, you mentioned products, I’m surprised you didn’t mention that I’m going back into the lab.

Bradley: Yeah.

Adam: Good one. I got to watch it, right? I’m not sure, so I’ll let you guys do some talking about that.

Marco: No. We just decided that it was time to shove more, put the children away, shove more shit down Googles throat, and we’ve been kind of going back and forth, of course, co-creator of RYS Academy, Doctor Gary Kirwan, and then another master spammer that we got hold of, and we’re getting together for the next six to seven months, or however long it takes. Just figuring out how to shove more shit down Googles throat, and making them like it. That’s what we’re into, that’s what we’re going for, and I think we’re going to put RYS Academy on steroids, if not on steroids already. It’s going to be, so I’m looking forward to what comes out after we’re done.

Bradley: Yeah. That ones going to be a big one, because the first version is so freaking powerful still, and they’re going in and adding a bunch of new shit to it already, so it’s going to be incredibly powerful, I’m excited to see it. I just want to reinforce what Adam said about Outsource Kingpin, and Content Kingpin, guys, we’re tripling the price on Monday, tripling it, so just so you know, there will be not be any whining, or support tickets that come in that get special privileges, unless you’re a Mastermind member, but other than that it’s going to be triple the price, so if you haven’t got them, pick them up now, because we are not going to be selling any cheap products anymore, inexpensive products anymore. They’re too damn good. It is what it is.

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With that said, I saw somebody, Jay you asked where do you submit questions ahead of time? On the thank you page, after you register there is a, and I even have a video that I recorded specifically pointing down and saying submit your question, here. You can submit a question there. I’m assuming if you have pre-questions before the next webinar, now that you’re registered, you just have to register again, I don’t know. We haven’t tested that. I don’t know if it will give you an error code if you try to preregister.

Also, on the thank you page, guys, there will be a link I point to it in the thank you page video that says that you can auto subscribe to the rest of this Hump Day Hangouts series, so that the notifications will come to you every week without you having to register every week, unless you want to submit a pre-webinar question. In which case just go through the registration process one more time, it’s very simple. Okay?

With that said, the questions can be posted here in chat once they’re live, and if for whatever reason that doesn’t work, posting your questions through the thank you page, like for example if, and again we haven’t tested it, but if Webinar Jams says no you’re already registered or whatever, then we’ll have to set up a Google Forum where you guys can submit questions a head of time, and we might do HD questions, or semanticmastery.com/hdquestions, or something like that, so that you guys can always go to a Google forum, and submit your questions. We’ll test it out, again, just bare with us, we’re on episode 114 now, and we’ve done it all 113 episodes on just Hangout platform, so I’m sure they’ll be a little bit of kinks and bugs, but we’ll work through it. Okay? With that said, can we get into what we got?

Adam: Yeah. Let’s do this.

Bradley: Okay. I’m going to grab the screen, and we’re going to look at the pre-posted questions that we did receive, and then from there we’ll just jump into questions that come through chat, so let me figure out how to share a screen again. Here we go. Are you seeing it?

Hernan: Yeah.

Adam: Yeah.

Bradley: Okay.

Chris: Yeah.

Should You Set Category Pages of An Affiliate Blog To NoIndex To Avoid Duplicate Content Issues?

Bradley: All right, so here’s the questions that were submitted the first one was Mark O’Connell, he’s a regular, he’s the winner of today for the first question. He says, “Semantic Mastery crew, I hope all is well. I have a followup question, I asked this a while back, and what I asked was should I now index my blog category page as it has a summary of the blog posts, and I didn’t want any duplicate content issues on my site, and you advised to no index it, so I did and that works well for my lead gen sites, because I don’t care about ranking the blog, but I’m about to setup a affiliate site and would like the blog to rank. Should I no index it and forget about ranking my blog, or is there something that can be done? Cheers.”

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What I was saying category pages don’t have to be no indexed. Unless, you only have one post in that category. Okay? Because, here’s the thing. It depends on your theme, too, because a lot of the times the themes, and I think you said that it shows a summary of the blog post is what you said. Typically a category page, if your theme only shows a summary and the read more link or button, or whatever. To go expand to go to the full post, then that’s not going to be duplicate content anyways, unless, again you only have one post in that category, in which case there could be a slight issue with that, but typically with a summary showing instead of the full text of the post, it’s not going to create an issue. Okay?

I think, what you’re mixing up, Mark, with what I was talking about was tag pages. Not necessarily category pages. Now, category pages, if you’re going to be siloing out a site a lot of the times the category pages are going to be the category page URL will be redirected to the actual page URL that you setup, because remember you match slugs, when you’re siloing out a site you create a page, and then you go create a category with the same slug. Then, what you can do is redirect the category page URL to the page URL, because remember even though they share the same slug, a category page is going to have domain.com/category/slug, so it’s going to insert category in the middle of that link. If that makes sense?

Typically with a silo site, there’s really no reason, unless it’s a blog style site, there’s really no reason for you to leave the category pages for visitors to visit, because a lot of the times that’s not, you want the top of the silo to be an actual page, and not just an index page, which is what a category page is, is an index page. Does that make sense? What I would suggest is you don’t have to no index them, I think you’re confusing what I was talking about for tag pages, but for category pages you’re usually going to have more than one post in the category, anyway, so you shouldn’t have to worry about it. It only becomes and issue if the category page shows the full text post, in which case I would no index it. Does that make sense? Anybody want to add to that?

Hernan: No. I think that was perfect.

Bradley: Okay. All right. We’re going to move on. Guys, the reason why I tag pages, I recommend no indexing tag pages, unless you know what you’re doing, because a lot of times people when they create a tag, for a post, they use unique keywords, or unique tags for that post. For every single post, for every single tag that you add to a post, WordPress automatically creates a tag page from that tag itself. If you have a unique tag that’s only been added to one post, then that tag page that’s created automatically by WordPress will be an exact duplicate of your post. Right?

The only difference is in the URL, because just like I mentioned before domain.com/category/slug, a tag page is domain.com/tag/slug. Right? Which would be their post slug, in this case. What happens is you end up with a duplicate page, if you only have one post with that tag, if that makes sense? If you have two posts, with the same tag then that’s going to be a tag index page just like a blog, or a category index page, so it’s going to list both posts on that tag page for that tag.

Both posts that share that tag will be shown on that tag index page, so that prevents it from being duplicate content, but you can also use canonicals, which you go into your advanced settings, go to tags and in advanced, or click on the tab, and go to advanced, especially if you’re using something like Yoast, plug in WordPress SEO, by Yoast, then you can go in and actually set canonicals from unique tags back over to the post, which is something pretty ninja, because then you can build links to the tag page itself. It will be harder for competitors to trace back what it is you’re doing. Okay?

It just gives you another, basically another link building point, too. All right. That’s probably what you were confusing, but category pages are usually left to index. I mean, there’s no reason to not index them unless you’re only going to have one post in a category page, but usually your going to end up having them 301’ed to a actual page that’s going to be the top of your silo, anyways. Great question, though.

Would You NoFollow Authority Sites To Keep Its Link Juice?

Next one. This one’s from Chris, he says, “An on page SEO question, I’m building out an authority site, and I want to sculpt PR authority on my site, via the internal linking instructions and keep as much link use as possible. However, I also want to link out to authority sites, too. Would it be wise to now follow those links, or not? What are your thoughts?”

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I always, no follow outbound links unless I’m specifically trying to push link equity somewhere. For all money sites, I usually just install a no follow external links plugin, that will automatically add the no follow and target equals blank, which means open a new tab for any external links. I usually do that, because if somebody lands on my site, if they click an external link, I don’t want that to load in that same tab, because then they go off site. I’d rather open in another tab, so that even if they click over into the other tab, my site is still showing in their browser window, it’s a better engagement signal for analytics, for example.

Unless you have some advanced tracking scripts through analytics that show when a cursor, or somebody is off the actual browser tab, but the universal analytics tag, the generic universal analytics tag isn’t that sophisticated, you have to go in and actually add scripts and stuff to analytics in order for it to recognize that your mouse is not within the browser, or that somebodies not actually viewing that tab.

When somebody clicks on an external link, and it opens in another tab, then you’re still getting under most normal analytics conditions, you’re still being shown as time on site, that visitor is still being shown as time on site. Does that make sense? I just learned that in the last week, guys, because I’m brushing up, I’m actually learning a lot about analytics stuff right now, so I didn’t know that before, but I still didn’t want people to be taken off my site, if they clicked an external link, because they may never come back.

At least when you click a external link it opens in a new tab, and your site is still available for them in another tab, so they can always come back to the site without having to click a back button or whatever. But, to get back to your original question, should you now follow them? I do. There might be some conflicting opinions out there, I’d like to hear Marco, and Hernan’s opinion as well, but I usually always no follow out bound links on money sites, unless I’m specifically trying to push equity somewhere.

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Hernan: Yeah. I wanted to say real quick, I’m sorry, again about mic volume I tried to lower it, but I cannot. Sorry. Now, yeah, I don’t do follow, I leave them as they are. That’s just the way it is. That’s just the way I do it, so I think at the end of the day, I think you’ll need to test which ones give you more equity, because I understand Bradley’s position of no following them to keep the links use, but I also try to keep the [inaudible 00:14:26] flowing, or keep the do not try to stop [inaudible 00:14:29], you know? That has given me good results.

At the end of the day, again, when you for example when you are embedding that tweed, when you’re embedding Google Plus post, et cetera, those are usually do follow links. You know? I just want to keep that exact same logic when doing outbound links. In any case, use them, because we have proven time and time again that do follow, no follow it doesn’t really matter, because we were getting good [inaudible 00:14:57] from no follow properties, social properties, so at the end of the day it’s just a matter of testing, I think.

Bradley: Yeah. Before we get Marco’s opinion on that, I want to explain that I totally agree with Hernan, in that don’t sweat so much, like for example, when you’re trying to get links, inbound links to your site, don’t worry so much about them being do follow, no follow. I think there’s way too much emphasis put on that now, it used to be a couple of years ago it was so much more important, but now link profiles are so heavily weighted with no follow links, because that’s pretty much how most sites are going for external links.

They are doing very similar to what I’m mentioning, which is just no following all external links. It’s just an automatic thing. So, because of that it’s not necessarily that trying to push link juice, or link equity as it is about pushing relevancy, guys. You don’t need to push PR to validate relevancy. Does that make sense? That’s why I typically, and again, it’s like what Hernan said, I totally agree you should test, you should test for your own specific situation. My logic behind always no following is a lot of the biggest sites do that, most sites do that, now. Where there are no follow links for any external links, number one.

Number two, I don’t care about losing link juice, but I no follow them because I don’t want to lose the link juice, but it’s not necessarily, to me, I don’t care whether I’m losing link juice or not, I just want to make sure that the link, no follow or not is linking to something that reinforces the content on the page that I’m linking from. If that makes sense? The bots are still going to crawl that link, there’s just not going to pass juice through that link, but if they crawl that link, and they land on the destination page, and it reinforces the content that they just came from, that’s a positive signal, regardless. Anyways, Marco, your turn, please.

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Marco: Yeah. Link juice will still bleed. No matter, even if it’s no follow. They tell you that it’s not passing any link equity, but it will, and it will flow back, but what we do on a money site is exactly what you said, no follow everything, and then we go outside to other properties that we own to push do follow back to the money site, I mean we select places like Twitter, YouTube, and Google, of course, because it’s Google to get the do follow links, that we want to power up whatever it is that we’re doing, that’s why we went into RYS Academy. We’re going to show people how to get do follow links from Twitter. I different way than what we showed in the original Twitter SEO Academy, which it turned into Twitter SEO Academy, we can actually get a really good do follow thing out of Twitter.

Those are really powerful, because you have to remember your link profile is going to be mostly no follow. Then, you go into these powerful sites and you get a do follow, Google pays special attention. It becomes really powerful and it’s within whatever it is that you’re doing, that relevant, niche relevant of course, and [inaudible 00:18:14] I mean, it hits and it’ll push everything up, it’s unbelievable what happens when everything is sculpted right.

Bradley: Yeah.

Marco: When you do everything right onsite, offsite, and you get hit with a do follow. It just pushes everything up. That’s how we’re doing it.

What Are Some Best Practices In Keeping The Backlinks And Link Juice From An Old Site To The New One?

Bradley: Thanks, guys. Next one. Let’s see. Andy, says, “Hi, all. One of my clients has a website ranking well, however we are building another new site for them, and copying their old site content and articles over. We plan to give the old articles a face lift, making sure it’s optimized well, and updated with new images that are more relevant for the market today. Those sites are now live, but the old site will soon be closed. We currently link from the old site to the new one, and eventually will 301 to the old site to the new. Can you give us any tips on this kind of processing work? What’s the best way to do this, and make sure that all the back links copy over, and we maximize link juice, et cetera?

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I think while the old site is up, if you have both pages live on the web, like the old page, and the new page, linking from the old page to the new page really isn’t the best way to do it, in my opinion. You’re better of pointing a canonical to the new page, because it’s the same content, it’s called a cross domain canonical, and again you can do that with pretty much all of the SEO plugins, now. You just go down to the advanced section within the page editor, itself, go down to the widget area, where your SEO plugin is underneath the WYSIWYG Editor, and click on the advanced settings for whichever SEO plugin you’re using, and there’s typically a canonical field there, that you can paste the link to the new post. Right? The new page with the content on it on the new website. All right? Because it’s the same content, and across domain canonical is how Google actually tells us how we’re supposed to handle that.

Once you are done building out the new site, and you’re ready to make the permanent switch, then you make the 301. Okay? What I would also do is take an inventory of inbound links to the pages and posts on the old site, take a closer look, this is what I’ve always done, but take a closer look at the individual pages and posts, unless it’s a massive site, but I don’t know whether it is or not, but most of the sites that I’ve dealt with aren’t that big, so I’m able to go through and take a look at all the various pages of posts that have inbound links. You’ll be surprised a lot of pages and posts won’t have any links at all, or they might have a couple spammy links, and stuff like that, in which case I wouldn’t 301.

All I’m saying is take a survey of the inbound link profile to individual pages and posts, if it’s not a massive, massive site. Find, if you can identify pages, or posts that didn’t, that have kind of a poorer link profile built to them or some spammy links, some links from bad neighborhoods, that kind of stuff, then I would not 301 those, I would just take the whole page down, if that makes sense? You’re going to copy the content over to the new site, and you’re going to have a new page URL, anyway, but then you’re not pushing, the way I look at it is if you’re going through this process it’s a good time to try to clean up some questionable links within you inbound link profile.

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Now, if you notice, here’s the thing, if you notice a significant drop, you’re going to see a lot of dancing anyways, because you’re changing domains, it’s just the way it is, but if you after some time has passed, and it should start to settle in, if you’re noticing that some of the pages and posts aren’t ranking as well as they used to, or whatever, and they happen to be the ones that you did not redirect, because what you deemed were spammy links, then you might want to go back and selectively start re-enabling those 301’s, if that makes sense?

Again, I like to try to, if I have to go through that process, anyway, I like to take the time to try to clean up the link profile, and you might not even have that issue, but if it’s an older site chances are you probably have some spammy links in that profile, that could be cleaned up. You guys want to comment on that, as well?

Hernan: I agree with you Bradley. Whatever you can do to clean that up and then wait. Give it 15 to 20 days maybe to get that going, but I think that should help.

Bradley: Very good. Jeff’s up, “New member of 2.0,” so he’s talking about IFTTT, and moving along, “Loving your training and taking action.” Awesome, Jeff, I would plus one you, but I cannot, which by the way, guys do you think, I just was thinking about this while I was listening to Hernan or Marco, but because this chat box is awfully small, maybe what we should do is still set up an event page, and at the start of every webinar, I’ll just post the event page link, the Google event page link at the top here, as a sticky comment. Then, that way I can just pull open the browser with that window, and we can see everybody’s questions, and that way Wayne can still submit memes, because I’m really going to miss those.

I don’t know maybe we’ll do that, like I said, this is a work in progress, guys, we’re going to work out a system that works well, but what do you guys think about that, comment in the box, let me know if you think having a Google event page available for each one of the Hump Day Hangouts, so that we can see each others questions better? That might be a better way to go. Let me know what you think. We’re going to keep moving.

What Are Your Insights On YEXT?

All right. Jeff says, “Any insight on Yext, good, bad or indifferent?” Okay. Yext is okay, it’s expensive. It works fairly well, I’m not going to lie, I’ve used it. The thing that sucks about Yext is when you decide to stop paying them, they go in and basically remove all the listings that they were managing before. It’s an absolute nightmare, it’s like once you get on the hook with them, you’re stuck. You’re stuck on the hook, because if you get results, if part of the reason you rank in the maps section is because of the Yext citations that they’re managing, which they manage a lot, then you go and you remove that eventually because you decide you don’t want to pay them $500.00 a year, or whatever it is $350.00 a year per listing, or whatever it is.

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Then, they’re going to go in and basically pull all those down, it’s a real pain in the ass, and it can end up really tanking your rankings, because they manage a lot of the higher end citation links. I’ve made that mistake, I avoided Yext for several years, and I let a salesperson from Yext talk me into testing them, so I’ve got a few clients in there, and a couple lead gen sites in there that I’m now stuck every single year, I got to pay that bill to Yext for each one of those sites that they manage, because otherwise my rankings can tank. It just sucks because now I’m stuck, my hands are tied. You know what I mean?

I would recommend avoiding them. There’s some benefits to them, but I think overall you can still accomplish the same thing without using them, and then you’re not, they’re not going to pull the rug out from underneath you if you decide, if you build it up on your own, then you don’t have to worry about that is what I’m saying. Hopefully, that makes sense.

“How negative is the outcome when cancelling a contract in regards to citations in any paid damage?” I just explained that. “Also it seems like some of their sites have do follow links except, especially to Facebook and Twitter, is it just worth it for a company to keep their monthly subscription or dump it? Any recommendations? Happy new year.” Yeah. Again, you know I think once your on it, you’re stuck. Honestly, I’ve never, I tried to, attempted to pull one down, it was ranking well before, and cancelled it, and I ended up losing my rankings and there was like, I just remember it being a freaking, it’s about a year and a half ago, but I just remember it being a nightmare trying to recover those citations that Yext pulled down, because it was like a lot of the directories were saying that I couldn’t register that site, the business because of Yext. It was just a pain in the ass, so the way I look at it is if you’re already using it, keep using it. If you’re not using it, don’t use it. You guys have an experience with Yext?

Hernan: No. Unfortunately I haven’t Bradley, you’re the citation expert, here. With that said, there’s a [inaudible 00:26:21] that we start offering that service as well, so-

Bradley: Yeah.

Hernan: I will just tease it, but I won’t say anything else, but there’s a big probability that we come to an agreement with one big company, so we can start offering that to you guys as well with the quality that comes with Semantic Mastery products. You know?

Is It Safe To Blast The Site.Google.com With SAPE Backlink?

Bradley: Yeah. Okay. The next one, I’m not even going to attempt to pronounce that, let’s see, “Is it safe to blast the site Google.com with safe back links?” I’m going to give you my answer, and then I’m anxious to hear the answers to the other guys, too, but I blast the shit out of any Google property with any type of link. I don’t care about spamming Google links, usually I try, the first tier links to the Google property, I try to make them somewhat higher quality, but didn’t throw kitchen sink spam behind that, but for sites.google.com, yeah, site back links my suggestion is to try to get somewhat topically, well at least categorically relevant links from [inaudible 00:27:25]. I know if you’re buying links yourself from the site network, but if you’re buying them from, like a black-hat forum provider, you can usually request. If you are buying them from a reseller that doesn’t bulk a lot of the times you’re not going to be able to specify which type of category it’s coming from, but it’s an effective strategy, there’s no doubt. What do you guys have to say?

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Marco: He’s talking RYS Academy, here, and you’re talking to the unrepentant spammer. I’ve tried [inaudible 00:27:54]. I’ve tried to break it, literally. Throwing anything, and everything at it, at not only the sites, but at the folders, files everything that’s involved with creating that sites.google.com, and it’s still holding. I mean, most of the stuff that we did ranks like crazy still. Anything new that we throw up, now ranks even without back linking.

Bradley: Yeah.

Marco: I mean, it’s crazy. It’s crazy what’s going on. The more that they try to shut things down, the more that they open up for some backdoor goodies, so that’s what we’re after. Every time they close door, another one opens, so we go in there, and see how much trouble we can get into. Yeah. Totally. Throw a [inaudible 00:28:38] throw the kitchen sink, if a dog gets in the way kick him in there, too.

Bradley: Yeah.

Hernan: Yeah. I wanted to say real quick that it’s like those commercials where you see the guys, the stuntmen, and say, do not try this at home. Marco, knows his stuff, and he knows what he’s doing, and we’re having great results. My point is that whatever you deem worthy, I guess, the keyword here is that the same way we treat our IFTTT properties, like Google Plus, or whatever you’re doing for a client, or whatever site you deem worthy, you may want to go with [inaudible 00:29:18], a tier two, maybe a tier one, and then blast them with spam whatever, but keep it safe, but then again, if you want to test with sites.google.com for your own projects, or whatever you do not have, we always say this, do not test on your clients website, by any means, do not test on whatever you deem worthy. Okay? That’s really important. I think that’s a big caveat, but yeah go to town. I mean, go to town, if you have your own projects that you want to test, or you want to just go totally full black-hat and rank, turn and burn, whatever you are trying to do, go ahead and go nuts.

Bradley: Very good.

Marco: Yeah.

Bradley: Sorry. Go ahead, Marco.

Marco: I’m going to agree, and disagree with Hernan, and that you totally protect the client. You totally protect your money, but if we’re doing RYS methods, it all depends on how he’s building his G-site, because if he’s doing a traditional site then you don’t want to spam that site. You do want the next layer of protection, which he should then be building an IFTTT network around it, and spam the crap out of that, going into the Google site. The way that we do it, as you know is we stack Iframes

Bradley: Yeah.

Marco: The power goes through the Iframe to the source, which is inside Google for extra protection and from there it goes out to wherever it is that we want to direct it. That’s why it works so well. It’s just extra layers of protection.

Bradley: That’s a great point, Marco.

Marco: It’s Google doing it.

Bradley: Yeah. That’s a great point.

Marco: It all depends.

Bradley: Because within the sites.google.com site it’s with the way we set them up in stacks, you’re right. We don’t link usually direct from the sites.google.com site to the money site, it’s all the links to the money site are within the Iframes. That’s a good point. That separates what I was saying earlier, and what Hernan was saying, is if you were building this site, the Google sites, specifically to link over to your money site, then I would still put that first tier layer of links that were higher quality and then through spam behind that.

As Marco was just saying he’s a 100% correct, if you’re using the drive stacking method that we do inside of the RYS training, and the RYS stacks that you can purchase, then yeah you can spam directly to the Google site because there’s not a direct link to the money site, it’s all going through Iframes, and that’s a great point. Thanks, Marco. I forgot about that.

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How Does The Video Syndication Using PBNs Work?

Okay. Next one is Justin, he says, “Hey, please go in depth on video syndication PBN’s,” I thought we did this a few weeks ago, but we can do it again. Themes, domain name choices, hosting options. Domain name choices, I typically don’t give a shit what the name is, because if I’m looking at domains that are themed for particular topics, that’s all I care about, I don’t care what the name is. Hosting opts, again, usually for, and for video syndication posts, I’m going to let Marco talk a little bit more about this, because he’s heading up the Video Powerhouse builds right now, it’s something that he took over, but when I was building on a lot of the video syndication sites for my own networks and stuff, I would just get domains based upon metrics. Relevancy wasn’t as important a year ago for video syndication sites. I don’t know what the impact is now, but I know before it was more about metrics, just like it was for buying domains for SEO. Right? Now, I believe it’s going more about topical relevancy. What do you say Marco?

Marco: Yeah. We’re theming everything. We want that topical relevancy. If we have a health category, we want it to be in some way related to health we don’t want to add something that was carpentry in a health category. We’re not even looking at metrics. We don’t care of it’s zero, whatever because it’s third party and they have their own algorithm and they’re only guessing at what Goo.gl is doing. From our testing we know that Google wants relevant. Right? Unique relevant content that’s updated on a regular basis that’s what they want. They tell us exactly what they want, so we’re after that. Metrics, if we can get an [inaudible 00:33:35] domain which you cannot. Right? It’s clean and it’s pristine, yeah, it can be about anything, and you can change it because of the power that it has, other than that then just forget the metrics, look for it to be relevant, look for it to be on point, in your niche, and that’s how we’re building out Video Powerhouse, and that’s how we’re building out the secondary embed networks.

We have the primary embeds with roots and we’re going to have IFTTT around it, and then from that we’re going into the secondary, which is also going to be themed web 2.0’s, so we’re getting double power. We’re getting everything niched, so it’s just going to carry, it’s going to be the best embed network out there. Period. I don’t know how much more I can say, and getting back to his question, that’s what you should be doing. Domain names don’t matter. Hosting options, hide the footprint as much as you can.

Bradley: Yeah.

Marco: Maintenance involved, there’s tons of maintenance, because you have to keep track, they go down all the time, and you have to go in, and you have to fix it, you have to update, I mean, we have a couple of programmers that look over everything, each and every day. Right? That’s how much maintenance is involved.

Bradley: For smaller networks you can, syndication networks, you can use Main WP to help you manage all that, and Main WP has extensions such as uptime monitors, and stuff like that, which can notify you when your sites go down. That is a ranking factor, so it does actually matter, to make sure you got a somewhat decent host that your sites aren’t going down all the time, I know that, that can kind of suck if you’re doing video syndication sites, because you don’t want to spend a lot of money on hosting those, because they are just syndication sites, I get that.

You might want to think about maybe getting a better shared hosting account from somewhere like WPX hosting, which is Terry Kyle’s hosting, I’m actually testing that right now, one of my newest sites I just bought a hosting package from him. Something like that, that has good managed services, and using various DNS services, third party DNS services, like CloudFlare, Amazon Root S3, and there’s other ones as well. That way even if you only have one IP, with video syndication networks, I found that it’s not as important to hide the footprint as it is for PBN’s.

At some point that may change, though, it’s likely to change. You’re better off masking, or hiding as much footprint as possible, up front, so that you don’t have to do it later. What I’m saying is, for smaller networks you can get away with using one hosting account, one IP. Make sure it’s a decent host, though. Then, try to basically split up your sites using different DNS services. Okay? That’s another way to kind of minimize your hosting cost, because on of the things that’s shitty about using PBN hosts, and stuff, a lot of times those host accounts are so overrun with just shitty sites, and they slam way too many sites on those IP’s that the uptime is terrible.

The pages load slow, because of the bandwidth is being hogged by the hundreds of sites on those single IP’s. It’s ridiculous, so a lot of the times the SEO hosting isn’t good. I’d rather spend more money for a better host than try to diversify my IP’s, change your SOA records, and things like that to be able to hide the footprint, if that makes sense. Okay? Again, with video stuff it’s a little bit more forgiving, guys, certainly than it is for blog networks for websites. All right.

Marco: Yeah.

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Bradley: Sorry. Go ahead.

Marco: The way we went after building Video Powerhouse is just set it up from the get go to hide anything and everything we could, so that we wouldn’t have to do it later on.

Bradley: Yeah.

Marco: It’s just better. It’s preparation. Right?

Bradley: Yeah. I agree with that, because again, even if you can get away with it now, let’s say a year from now all of a sudden IP’s and footprints effect even video syndication. Video ranking, as it does, and it can become a negative factor like it would for a website. Using blog networks for websites. If that’s the case, then you’d have to go back through and rework all of your networks, and that’s a real pain in the ass. You’re better off setting it up now, the correct way.

Would The Same Image With Different File Names Result To Low Quality Signal Or Not?

All right. The next one is, “If you use a copy of the exact same image on multiple pages and use different file names, is this a low quality signal, or is this a good way to improve relevance?” No. It’s a low quality signal Sky, because Google knows, Google can read that image, they’re image recognition, algorithm is hell of a lot better than it used to be. Even changing the file names and stuff isn’t going to be good enough, I guess if you skew the images and that kind of stuff enough, you could probably get away with it, but it’s better to use unique images on every page. Just so you guys know, there’s been a lot of testing done. Eric Lancheres, he does a lot of testing on stuff like this. He’s done some tests, and case studies where he’s proven that using original images over stock images is a ranking factor.

Even if you have a stock image with the licensing and all that kind of stuff, it’s the fact that it’s not unique, Google knows that image is a stock image, because it’s used on other websites. Don’t get me wrong, I still use stock images, today, I’m not going to always have unique images for sites, but if you have, if there’s anyway you can get unique original images, that’s actually a ranking factor. Using the same image on multiple pages that’s kind of a negative factor, because Google can recognize that image, unless you’re doing something to skew the image to make it unrecognizable. You can do something like go to TinEye and drop the file in there, and see where else it is on the web.

You guys familiar with TinEye? If not, go check it out. You can drop images in there, and it will tell you where else that image is on the web. All right. Let’s go take a look at that real quick. Reverse image search, there you go, tineye.com. You can drag and drop an image in here, you can paste URL in here, you can do whatever you want, and it will go out and show you where that image is on the web. Where TinEye has it indexed, anyways. Okay? I recommend-

Marco: Yeah. Can you guys see me right now?

How Does RankBrain Impact The Indexing And Ranking Of Website Assets Like Articles?

Bradley: Trying to stay unique if possible. All right. Last one on this sheet, then we’re going to get into what’s in here, which I know we didn’t get very far. It is what it is. David’s up, he says, “What impact do you guys think that RankBrain is having on the indexing and ranking of website assets, such as articles, et cetera?” All right. My understanding is that RankBrain is an algorithm layer that was added. That brings Google search more further into the semantic web, because it understands more what the semantic relationships are between words and entities. More about entities than anything.

I’m going to let Marco talk about this, because I know he’s the patent geek out of all of us. As far as indexing and ranking of website assets and articles, again, I don’t think it’s so much about indexing and ranking. It does have an effect on indexing and ranking, because RankBrain is looking to validate the entity, the publishing entity. Right? The publisher of the content, it’s looking at its other relationships to other entities on the web. Who is this entity, and how does it relate, and how does it fit into this topic, this category? Is it an authority site, or is it an orphaned site? Does it have semantic relationships, or does it not? That’s going to effect indexing and ranking. Marco, can you share your expertise with this?

Marco: You hit the nail on the head. Entity validation. I mean, as we go deeper and deeper into the semantic web, and we’re already pretty deep in the shit, it is what it is all about. You are either a validated entity that’s trusted, and authoritative, or you’re somewhere in the middle, or your out there at nowhere, and nobody is paying attention to whatever it is that you’re doing. You either have to become a seed site, or part of a seed set, or get as close to a seed site, or seed set as possible, so that you feed RankBrain. Right? You feed that artificial intelligence, and get the bot to see you as that validated, trusted entity that’s authoritative in it’s niche. I hope that makes sense.

Bradley: There you go.

Marco: That’s how it works.

Bradley: This graphic, right here.

Marco: That one. Exactly.

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Bradley: Circle of trust. You. If you’re not in the circle of trust, and that’s what RankBrain does. RankBrain determines whether you are here, or here. That’s a funny movie. I haven’t seen that in a while, The Fockers.

Marco: I’m going to tease a little bit more in that we’re actually after the three pack, and the knowledge graph with RYS Academy revisited. I still don’t know what we’re calling it. We’re still going to call it Rank Your Shit, whatever, because you can rank your shit with it. What we’re after is exactly what you’re showing. It’s showing you how to get into that circle of trust by using Google.

Bradley: Yeah.

Marco: I’m hoping it turns out the way that I see it turning out.

Bradley: All right. We got a few minutes to … let’s see, and guys I’ll go through the questions later on, and see. I heard you Marco, I don’t know who wasn’t hearing you, but anyways I’ll go through later and see what your responses was to my question about setting up an event page for these. We’ll see how that works. Adam, has anybody been paying attention to questions? Nevermind I see-

Adam: Yeah. We’ve been interacting a little bit.

Bradley: Yeah.

Adam: I just start at the bottom and work my way up.

Bradley: Okay.

Adam: [crosstalk 00:43:35] five minutes.

Marco: Greg has the first question.

Bradley: Okay. “I want to make my page,” is that the one?

Marco: Yeah, or the one below that, Wayne, I think we answered that.

Adam: Yeah. Let’s do Greg’s question.

Can We Add A Static Page Linking To An Authority Site To Multiple RSS Feeds In Lisa’s RankFeeder?

Bradley: Okay. “I want to make a page on my site a static or sticky page,” let me see guys, I’ll grab this screen. No, because it will look like that mirror, mirror thing, so nevermind. Okay. “I want to make a page on my site a static or sticky page and co-citation with one particular outside authority site in Lisa’s Rank Feeder. Can we add that same page to multiple RSS feeds and have a different page from the outside authority site, to each of the different creative feeds?” Have a different page from the outside authority site to each of the different creative feeds. Yeah. Greg, of course you can. That’s actually really powerful.

With Rank Feeder, okay, you guys know those of you that purchased it, if not, it’s a very powerful SEO tool for creating co-citation. Yeah. Greg, you can absolutely take one post or page and make it sticky across multiple Rank Feeder feeds, and use different content sources for each feed. That if they’re topically relevant, each time they, the third party content sources post new content, or publish new content the feed up dates, the bots come crawling and associates that type of content with your sticky post, your sticky page. Whatever. Yes.

That’s a very, very powerful strategy, Greg, and as far as I know, I haven’t tested it, but as far as I know, you could probably stack just about unlimited feeds on that, create unlimited feeds with that posted sticky and all it would do is help the relevancy. Again, I haven’t tested it, I recommend that you do that, prior to implementing it to a money site, or if it’s lead gen site or something that you’re willing to test on, that’s fine.

What Will You Expect From In-Stream Video Ads?

I wouldn’t do it for a client site until you’ve tested it. That’s a very powerful strategy, indeed. Okay. Next, Ethan, “Hey, guys. What are the expectations with In-Stream video ads? I ran a test campaign with placements that were topically relevant, although many of these placement videos didn’t have intent, unfortunately the results were disappointing. I’ve received about 350 views, and only one phone call. My ads are,” is that what happens it just cuts it off?

Adam: I guess we’re going to have to figure that out. I don’t see a way to expand it, or anything.

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Bradley: Yeah. I think we’re going to have to set up an event page for the next one, guys. That’s cool, then I can lock the screen on the event page, and you guys can all see what I’m looking at as well. That’s probably the way to go, guys. For next week, we’ll do that, just so you know. I’ll create a Google event page, and I’ll post the link as a sticky link at the top of the chat box, here, so once you join the webinar you can just click on that and take us over. By the way, what I might do is create the event page like we have been, and then send an email out notifying you guys that the new event page is up prior to the webinar, so that you can post your questions early. How about that? Let’s do that, because that way you guys can still post all your questions on the event page prior to the webinar. I think that’s the best way to go. We’ll test that for next week, guys, sorry.

Ethan, as far as In-Stream, I have really, really good results with In-Stream ads. It’s not all campaigns, there’s no doubt. For list building purposes, when I’m driving people from an In-Stream ad to an opt in page, I’m having incredible results with In-Stream ads. In fact, some of my In-Stream ads are actually producing cheaper cost per acquisition, or cost per conversions then a lot of the other types of ads that I’m using, which is incredible.

We have Master class starting in about 10 minutes, so we got to wrap this up in about five. We got Master class starting in 10 minutes, and we’re going through a case study there where I’m doing an affiliate case study with nothing but paid traffic, and I’m getting really good results with In-Stream ads, as well. Let me go into that in granular detail on a biweekly basis. If your not in the Master class you should probably join, Ethan, for real, because if you’re doing any sort of paid traffic, like I am literally net deep in that right now in the case study, and it’s getting more and more advanced, and it’s awesome. I’m seeing killer, killer results. Okay? Yeah.

If you structure your campaign properly guys, you should be able to get really good results, it’s all about targeting though. You have to make sure, like you said that the videos may not have intent, they may be topically relevant, but you got to try to put yourself in the viewers position and what their intent is at that time. If they’re just trying to gain some general knowledge about a particular topic, then they might not be in the position to take action. You know what I mean? They’re unlikely to convert, because they’re not at that part of the sales cycle, where they want to make a purchase decision, or a take action. Whatever your conversion goal is, you know what I mean? It’s a matter of trying to figure out and target specifically the types of videos that they may be watching when their further along in that process, closer to that conversion goal, if that makes sense? You’ve just got to spend some more time refining your targeting, building your placement list, and maybe test some other targeting types. Okay? [crosstalk 00:48:37].

Adam: All right. I think we got to wrap it up and get ready for Master class.

Bradley: Yeah. Okay. We’ll do that, and I got about five minutes, right, or no? Do I have to do it, now? Yeah. Actually because we’re starting with-

Adam: Yeah. We should cut it off.

Bradley: Webinar Jam, I probably do need to cut it off. All right, guys. This was our first attempt. We appreciate everybody being patient with this. Next week, like I said, I’ll set up an event page, and then I’ll email it out to everybody on the list, so you can post your questions early. When we get into the webinar next week I’ll post the link to the top of the chat, and everybody can go chat on that event page and hopefully that will work. Thanks everybody for being here. We’ll see you guys in Master class in a few minutes.

Hernan: Bye-bye.

Bradley: Bye.

Marco: Bye, everyone.

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Weekly SEO Q&A – Hump Day Hangouts – Episode 113

By April

Click on the video above to watch Episode 113 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.




Adam: Welcome to Hump Day Hangouts, this is episode 113, the episode where my mic goes crazy, so I’m going to pass things off real quick to Bradley, everybody can go down and say hi. Bradley, if you don’t [inaudible 00:00:13]

Bradley: Yeah, I will takeover, because Adam’s mic is not cooperating today.

Hey everybody, this is Bradley Benner with Semantic Mastery, this is the Hump Day Hangouts episode 113, It’s January 4, 2017, we’ve got a full house on. Adam who can’t speak, we’ve got Chris. Hey Chris, how are you?

Chris: Doing good, happy to be here in the new year. We’re going to have a strong year.

Bradley: That’s right.

Chris: Good to have everybody on board.

Bradley: Hernan how are you?

Hernan: Hey guys, hey everyone. It’s really, really good to be here. Again, super excited for 2017, we have a lot of stuff going on in January, February, it’s going to be a hell of a year man, so I’m excited.

Bradley: And last but not least, our mad scientists Marco. What’s up Marco?

Marco: Hey man, what’s going on? Trying to deal with this stinking volcano.

Bradley: Oh yeah, it’s acting up?

Marco: It’s been acting since I got here, but the wind is blowing this way, so I have ash all over.

Bradley: Nice. Volcanic ash, people pay money to like take baths in that shit, you know that?

Marco: Yeah I’m going to start packaging it man. If anybody wants some volcanic ash let me know. I’ll mail it to you.

Bradley: You sell it by the kilo.

Marco: Yeah right, Kilos! Doing Kilos ma.

Bradley: Bricks of volcanic ash.

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All right guys, the only announcement we have today is at least because Adam can’t speak and he usually does all our announcements, is we got a webinar next Monday for a really cool video marketing suite, or software, it’s an online application. It’s kind of like Syndwire, but on steroids. It’s like an enterprise level version of Syndwire. The developers have been working on it for months and asked for feedback and stuff like that from us. We’re going to have a webinar next Monday. We’re going to send out the registration e-mail probably tomorrow. I think Adam said we’re going to do that tomorrow. I just want to give everybody a heads up. If you don’t have a powerful video marketing suite yet, or software, or tool, it might be something you want to check out.

If you’ve already purchased Video Marketing Blitz, which is Abs product. We did a promotion with that a few months ago, then you probably don’t need to attend this upcoming webinar, because you’ve got pretty much everything already. For those of you who that maybe missed out on that, this is a comparable solution, and it’s quite powerful.

In fact, I think this application that we’re going to be hosting the webinar about on Monday has less of a learning curve then Video Marketing Blitz. It doesn’t have all the features that that did, but it has less of a learning curve, and it’s really, really powerful. Anyways, just wanted to give everyone a heads up on that.

Is there anything else we need to announce guys before we get moving?

Hernan: I think we’re good.

Bradley: Okay, cool.

All right, let me grab the screen and we’ll get into it.

Okay cool. We got a lot of questions on the page already so let’s try to roll through these. Also, just a quick update guys, anybody that’s in IFTTT SEO academy, the update webinar number 8 is immediately following Hump Day Hangout, so be there or be square. If you don’t know how to get to it, go to the facebook group and click on the events tab and there will be a link that will take you over to the Google event page for the update webinar.

Random Search & CrowdSearch Campaigns

So Michael’s up first, he says, “Happy news years guys. I have started using crowd search and wanted your opinion on a few ways I am using it. Number one, I like random browsing on some of the searches, but with random browsing on I get a lot of instances of 15-30 seconds of time on any one page. Example, seven eight page views in four minutes. Do you use it?”

Yeah, sometimes just to switch up, Michael. The search activity, or the browsing activity of the bot, or whatever it is. I switch it up just so there’s some randomization there. Okay. I wouldn’t worry so much about that. Just turn it on sometimes, and sometimes don’t. That’s all.

“Number two, I have a couple campaigns that start at WP or Tumblr that go to the Google+ post page and then click on a post going to my website. I vary what post is clicked. Good idea?”

Yes, absolutely Michael, that’s social referral traffic. That’s a great idea. That’s one of the more powerful ways of using CrowdSearch in my opinion. All right?

“Number three is when I see a link show up in Google search console, I add that to CrowdSearch. Example last month I had 5 visits from an unknown Pinterest board show in analytics. I checked it and is a good board themed for my industry, so I added a campaign for a few searches a month coming from that Pinterest board. Is this a good type of things to do?”

Again, yes Michael. That’s a great idea, and that’s actually a really great idea, is to go into search console guys, and take a look at … If any of you that are using CrowdSearch, if you’re not you probably should be, but go into the search console and take a look at your search queries report, and take a look at some of the keywords, the search phrases that have given your site impressions for that maybe you didn’t get many clicks for. If you highlight in search console, the click through rate it will show impressions, click through rate, clicks and position, search position. Highlight all of those, or check all of those boxes, and then you can go through and take a look at search queries that are giving your site impressions but maybe your rank position is such that you’re not getting any clicks. In other words, maybe you’re position like say 14 for example, and so you’re not getting any clicks right? Because whoever goes to page two of Google. It’s rare right?

Those would be good terms to actually set up some CrowdSearch campaigns. Be very, very conservative on that stuff though guys. Because if your site’s been given impressions for a certain keyword search phrase, and it doesn’t have any clicks, and there’s a history of no clicks, and then all of a sudden you have it doing click throughs, exact match keyword plus click through, and you have a significant number of that, that’s going to look unnatural. I would do it really, really conservatively, and then you can kind of ramp it up. But you should see a little bit of movement from that if you set it up correctly.

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You can also do some of the social stuff like what you’re talking about, Michael, here. Some social referral traffic to that page. To the page in the example that I’m talking about because that will help too, and that will be a little bit safer than doing direct click throughs from search, if that makes sense. I’d mix it up and kind of add some diversification to that.

Good questions though Micheal.

Getting Off Twitter SandBox With Twitter SEO Academy

Greg’s up. I read this one earlier. I’m going to actually let Marco handle this. Guys, I can’t give anybody any advice on Twitter for anything. I just don’t use it very often at all. I can’t give you any advice on Twitter, Greg, but Marco can probably answer this. The only thing I know is that the few times that I’ve … Not the few times, actually every time I create a new Twitter account for an IFTTT ring or something, or I get one back from our builders, it’s a branded ring, then I will go in and manually tweet and re-tweet a few times and do some direct messaging and stuff like that on the account to get it out of the sandbox. I’ve never had any issues with Greg, but I know that other people have, so Marco, can you comment on this question please?

Marco: Yeah, I was just taking a look at it. I’m just wondering if he went into the update section and if he tried the 10 tweet out of the sandbox method that Dr. Gary updated in there. Because it works, I haven’t had any problems. You can get sandboxed again if there isn’t enough activity, if you don’t do anything with the trader profile and it’s just sitting there, you can get sandboxed again, and every time that I’ve gone in and done the 10 tweet, some people do three or four and their out of the sandbox. Sometimes it takes 10, but I haven’t had to take any more than that.

So Greg, go into the advance section, and take a look at the 10 tweets out of the sandbox method.

Bradley: Very good, thank you.

Like you said Marco, generally probably 9 out of 10 of the twitter accounts that I’ll get back from our builders for branded networks, I’ll go in and I’ll spend 15 or 20 minutes tops on just interacting on engaging with other tweeters or Twitter members, or whatever you call them, and it gets me out of the sandbox. I’ve never had it take more than 15 or 20 minutes, and that’s it.

Building Stronger SEO With IFTTT

Okay, Asi’s up. Asi says, “I was just wondering if there is a way to make stronger SEO with IFTTT besides the tier one ring for a website, I am looking for something stronger. I was doing RSS feed, mixing it to three tiers. Is that okay?”

Sure that’s fine Asi, as long as you’re minimizing your footprint on tier two and three. You certainly can do that, that’s not a problem, it’s just a matter of making sure that you’re hiding your footprint I believe you’re in a foreign market, so you can probably get away with a hell of a lot more than we can here in the US. As far as spammyness, but I would still try to minimize your footprint in tier two and tier three as much as possible. If you follow the training we talk about how to do that.

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Besides that, we also did a webinar with Damon Nelson, and he has that new application called RSS Masher, and I’ve got the link to that here. I’m actually going to drop this on the top of the page. This is the webinar that I did Damon about, I don’t know, two weeks ago or something like that where we go through how to use RSS Masher. Why I advocate or encourage the use of it now for tier two log syndication networks, or second tier blog syndication networks, which before, for the last year and a half, close to two years I’ve been preaching against doing that, but with RSS Masher, it’s something that can be done in my opinion now, safely, and it’s manageable using this application. Whereas before, you could still do it using related content feeds at tier two, but it was pain in the ass.

It was a lot of additional work to set up and it was hard to maintain. Difficult to maintain so it just was too cumbersome and so that’s why I had recommended against doing it for so long. But this makes it a hell of a lot more manageable. There’s still more work involved. You still have to be careful with what you’re doing, but this makes it a lot more manageable. If you’re using this, then you can certainly go out to tier two or tier three and reduce or minimize footprint issues. You should be able to get quite a bit of traction using that.

The other thing that you can do is make sure … Let me just put this real quick on the page webinar. Even if you guys aren’t interested in picking up RSS Masher, I’d still go watch that because it’s pretty powerful what you can do with some of the feeds and stuff.

By the way, obviously there’s a button that will pop up when you start watching that webinar with the option to go purchase RSS Masher. Damon’s left the R backdoor special offer pre-launch offer open for us only, or as far as I know. He’s leaving it open for us, let’s put it that way, until the end of this month. The end of January, so I would recommend if you’re even considering you should do it sometime soon before that offer closes.

The other thing that you can do is power up your tier one ring. You can boost that, build links to it. That’s something that we recommend at all times, is to always to power up that tier one ring, and continually publish content, because that’s what’s going to help to theme that network and make it stronger and build more authority.

The last line of his comment is pretty cool. It’s says, “By the way, the website I did it with him got to the first and second spot in a very high competition keyword and stuck there like glue.” That’s awesome, from an IFTTT ring. That’s great.

Hernan: Just to add to what you were saying Bradley, if you’re looking for something stronger you can always try vodka. I’m just kidding. The realities is that IFTTT … Any project that we’re starting right now has an IFTTT attached to it, no matter what, because it will equalize your link profile and make it so much natural. You can actually start building some other kind of links. I like to go with links that will actually bring you traffic. That’s why we’re doing IFTTT, but you can with PDF links, Web 2.0s, PBNs if that’s something you want to do. Those will actually bring you results and you will be more protected, and you will also have several link targets to point to, because you’re using IFTTTT.

The truth of the matter is that depending on your niche sometimes IFTTTT is always enough, sometime it isn’t. To be completely honest, on super competitive niches, they do not exclude themselves. It’s not like we are saying you do IFTTT and don’t do anything else. No by any means whatsoever, this is an addition to whatever any other thing that you are doing. It’s a smart addition it will actually leverage whatever other thing any other link building you’re doing. PBNs, Web 2.0s whatever. It will actually help you with that to run better and faster. You know?

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Bradley: Yeah, IFTTT SEO is the foundation. It’s the starting point. It’s rarely the be all end all. I wish it would be, I wish it was that easy. But if it were that easy, we’d all be out of work, because everybody would be doing it. But it is definitely the foundation. I always build upon an IFTTT network. I start with that and just blogging, content marketing and see what kind of results I can get from that and I assess it and determine what else has to be done from there and then add to it going forward.

Double 301 Redirect / Link Laundering

Mark’s up next, he says, “Hey guys, happy New Year, hope you had a wonderful Christmas period! Got a 301 question for you and would love some advice. I don’t know if you have heard or used SERP drive but it basically does an expired domain crawl for you, like a blue chip back links style crawl, and one search is just 12 bucks so I’m considering doing one maybe two 301 redirects to a lead gen site, or any advice or best practices would be awesome. I know this may be more mastermind stuff but even a sly hint would be great, ya don’t have to give the farm away although I suppose we would let you give it away just this once if you must.”

I’m assuming what you’re trying to do is like a double 301 redirect or what we used to call “link laundering”. You know, I don’t do nearly as much of that as I used to because it’s become less effective, which is normally what happens in SEO. Right? You find something that works and you exploit the shit out of it and everybody else does it too and then it becomes less and less effective over time. That’s generally what happens. About a year and a half ago, about probably between two years ago and a year ago, all of last year basically, not 2016 but 2015, we were doing a lot of that, the double 301 redirect stuff and it was working really, really well. I noticed it started to not work as well.

You can still do it, but what I would recommend doing is if you’re going to be doing like redirects to boost properties, I would still boost a buffer site prior to … Instead of doing a double redirect direct to the money site, I would do maybe a double redirect to a buffer page with a DoFollow Link with a keyword anchor back to your site. That’s typically how I found to get better results because, again, it became less effective over time and one of the ways I was able to increase its effectiveness again was to instead of going direct to the money site, I would go through a buffer property. I don’t know if that makes sense, Mark, because I’m not 100% sure that that’s what you’re asking about, but does anybody else read this a different way than I do?

Marco: Yeah, no I just want to tell them that the reason why it lost effectiveness is because of the distance graph. Right? Most of the sites that we were buying were garbage domains that weren’t linking to any authority or weren’t receiving any links from any authority. They boosted subdomains with garbage. Right?

Bradley: And they were not relevant most of the time.

Marco: Correct. That’s why they stopped working, but if you can find a really good domain with a good link, now you don’t have to 301 that because it’s clean. It would still work, but you don’t have to 301 a good website. You’re buying spammy Chinese domains that with high trust flow, high domain authority. We don’t even look at those metrics anymore, and we would just double 301 n launder them and they were working really well until Google came up with the distance graph. Once that started being applied, then it lost effectiveness of course because of the link quality that was coming into those websites and out. It wasn’t related to anything that was trusted or authoritative or that was in any way related to the niche that we were working in, which is what we’re looking for now. If you can do those three things, if you can find something that has good quality links from at least one trusted source, then it’s a really good domain to apply, but you don’t have to double 301 that, again, because it’s clean.

Bradley: Yeah, and the other thing is, and that’s in part why I started going to a buffer site instead, because you can inject relevancy into that stream, into that link stream through the buffer site. In other words, you could still use, I haven’t done this in probably eight months at least, since the last time I set one of these up, but you could still use some of those Chinese spammy domains that just had a shit ton of juice coming into them, a bunch of link juice coming in because they had thousands or hundreds of thousands of backlinks built to them, but totally spammy, you could still use those in a link laundering stream.

But instead of going direct to the money site, which we used to do, or to a subdomain, now I go to a buffer site because a buffer site I could out a relevant article, so content is relevant, and then use an anchor text link so that can inject relevancy at that point into that link stream. But again, I would shy away from doing that now, because really all we’re looking for now is relevancy more so than metrics or anything else. It’s more about relevancy. I would rather buy a domain, an expired domain that has relevancy but only a couple links and maybe not even the greatest metrics, but the relevant backlinks to that domain relevant to the topic in which I’m going to be using to link to, if that makes sense. I’d rather buy those domains than go out and buy a domain that’s got incredibly good metrics or high metrics but is non-relevant, unless they’re incredibly good metrics. If that makes sense. Even so, I would still push that to a buffer site where I can inject relevancy.

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That’s kind of more like MasterMind stuff, Mark. We can get into it a hell of a lot deeper if you want to join us there.

Google Doc Description Function

Virginia says, “I saw in RYS Speed that you were adding a description to each Google Doc. But G has changed the look of that site again. I searched online for an hour to find out how. It looks like G removed this feature. Am I wrong again? Thanks Toby.”

As far as I know Toby, you can still add information to G Docs. He’s talking about metadata, Marco.

Marco: Yeah, and I just checked, I dropped a whole Wikipedia page in the description. It’s still spammylicious.

Bradley: Yep. Still spammylicious. In fact, I can probably find … It’s just the info button on the file itself, correct? I don’t have it here so I’d have to actually look at a doc.

Marco: That’s all it is.

Bradley: Yep.

Marco: It’s a nice big icon on the top right.

Bradley: It’s just an “I” icon for info. You click on that you’ll open … It pops out from the right side, like the sidebar area and then you can paste in metadata.

Marco: You have two options. You have details and activity. You want to click on details instead of activity.

Bradley: And spam the ever living hell out of it.

Marco: Yeah, do some lovely stuff to that.

Bradley: It’s like a spam bucket, it’s awesome.

Using RYS To Rank Sites Without Google Verified Business Pages

Paul says, “Hi guys. I’m back from my trip to the Philippines and have a lot to catch up on.”

Glad to have you back, Paul.

He says, “First I want to comment on the RSS Masher. I got the program, put it into action and its working great on all of my tier two networks. I like it, and time will tell how it performs producing traffic and ranking.”

That’s great Paul, that’s awesome. I’m glad it’s working for you.

“My question is on RYS again, I have had the best success with the service with my clients, and now I want to use it on my own sites. I am building out “near to me” sites. I have one site that will pay $141 per click when I get it ranked without the Google verified business pages for each one, without NAP, et cetera. How can I use and incorporate RYS to help get these sites ranked? And a follow up question; after I get the stacks back, what can I do with the stacks to increase the rankings and visibility? Happy New Year to everyone.”

Paul, yeah, well first of all, obviously I’ve been using RYS or drive stacks for local mainly, but we’ve got … We actually did another test recently, within the last couple of weeks Marco and I, that yesterday in ranking on page one for a “near me” term that gets like 8,800 searches per month. Guys, this is a drive file with zero backlinks and it’s ranked on page one, I think position six for 8,800 search term, it’s a “near me” term, a “near me” search phrase. It gets 8,800 searches per month on average and we’re number six with zero backlinks for a drive file, it’s freaking awesome.

Marco: With zero nothing because we did-

Bradley: Didn’t do anything, yeah. That’s what I’m saying, it’s just a drive file that was created to the same specifications that we teach in RYS Academy. Anyways, yeah, you can use it for local, that’s typically how I’ve been using it because a majority of the work that I do is local, but you can boost anything with drive stacks, guys. Anything, a video, a press release, a website, organic or local, national or local, it doesn’t matter what you’re trying to rank in the maps pack organically. You build links back to your website, inner pages, silo pages, using the drive stack and then obviously the sites, sites.google.com site as well.

How do you boost the power of those or you can build links to them. Remember, those are all drive, they’re Google domains essentially. Everything’s on the Google domain so you can use that to your advantage and build links to the drive stacks. Because you’re letting Google’s domain actually filter all that spam out, you’re basically just boosting it and it doesn’t take much really, to get some pretty good results with the drive files just by throwing some links at them. Marco, what else would you suggest?

Marco: I think that from what we’ve seen for “near me” it’s so simple that you just throw it up and it’s going to pretty much rank and then just by adding our own link building service. Go through us and order when you order the stack, order the link building. It’s get dripped out anyway right? It doesn’t get hammered all at once and that should be enough. But I mean, there’s other things that he could do with it.

Bradley: He could crowdsearch.

Marco: Yeah, crowdsearch, PBNs, there’s a bunch of things that you could do if it doesn’t wok. You could buy a couple of domains with Bluechip Backlinks maybe push them into the stack and out to wherever you want it to go. But the stuff inside the stack rank anyway.

Bradley: That’s right. That’s the thing, think about this Paul, you can take a GOO.GL short URL and a link from inside a drive file to your money site and then set up, like crowdsearch for example, some search CT spam, click through spam campaigns to search for the drive files. Put a hashtag or something in the file and use that as part of the search phrase so that crowdsearch will quickly identify the file and click on it and then click your GOO.GL short URL that goes back to your landing page or your website, if that makes sense, because what you’re doing is you’re … With the GOO.GL short URL, you’re injecting Google analytics into the link, like right into the link stream so you’re allowing Google to see where traffic is coming from and activity.

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You can do that with the drive files so that you’re basically telling Google, “Hey, I found this drive file in search results and clicked on it through to the money site or to this website over here,” and those are strong ranking signals. That’s something that you can do as well, very powerful, and that will help your drive files to rank too by the way.

Giving Opinion On Non-English Site In Local Language And English Attribution

All right, this person’s next. “Hi guys. I have a question about content curation: is it okay to give opinion on non-English site in local language and English attribution?”

I imagine so. I’ll let Marco and Hernan comment on that, but I can’t imagine why that would be a problem.

Marco: I defer to Hernan on this one because I don’t know.

Hernan: That’s actually a good question. Let me check it out because I-

Bradley: Wow, this guy’s the winner, we got to give him a prize for stumping us.

Hernan: Yeah, right. It hasn’t happened before. A non-English siting local language and English attribution … I’m not fully understanding the question. Hold on.

Marco: He wants to give his opinion but it’s a non-English site in whatever his local language it. He wants to add English attribution, is that okay?

Hernan: Oh, yeah. Okay, yeah. I get it now. Okay, so what you would doing would be to grab English news and put your opinion and then back to the English site. Is that what he’s saying? Back to the English-

Marco: I think so.

Hernan: Well, to be honest I haven’t done it, like I haven’t done it before because I think that you should have plenty of information in news on your native language, you know? That’s my opinion anyways.

Bradley: If it’s the same topic though, I can’t imagine … I don’t know, maybe, I’ve never tested it either so this is purely based on assumption, or this is purely speculation, as long as it’s the same topic, I imagine Google understands that it’s topically relevant, even if it’s different languages. Right?

Hernan: Well, yes and no because what I found out is that even if you are … The reality is that that’s why doing a CO in other languages is so easy, because the grammar and the syntax and everything that has to do with language recognition in English is so advanced that when you are a company, like Google for example, and you need to invest your resources and your people, of course you will invest it in English. You will need like grammar people and language whatever … That’s why I do in Spanish or French or German, whatever is so much easier because Google hasn’t catch up to that point of what he can easily recognize those kind of patterns. But again, I wouldn’t know why would you want to put some …

The reality with curation is like copy and pasting some sort of the article, some part of the article like a paragraph. If you’re doing that, that would have to be in English for example. Let’s say that you where building a website in Spanish, you will have pieces of English content. It’s kind of weird for the tier one or it’s even kind of weird for the visitor. You know what I mean? If I land you into a Spanish website and it has like little snippets of English, I’m just thinking, “This guy is translating poorly,” or whatever. It’s kind of weird from the visitor point of view so if you cannot find any kind of news, maybe you’re in a really specific niche, I don’t know, I haven’t done it so I cannot advise. I can only advise on the perspective of somebody that lands on a website and happens to find content in various languages. That would be my only advise.

Bradley: I would just assume he’s having trouble finding whatever particular topic he’s curating about, finding content in his native language and that’s why he’s asking about that. From a strictly SEO standpoint, again this is based purely on speculation, but I would imagine that it would still work, but from what Hernan’s saying, I would totally agree, it would look weird for any visitor. You know what I mean? I was talking on a purely technical basis, it may still work. You’d have to test it to be honest with you. But from a user, a visitor standpoint it just really wouldn’t make sense. I agree with you. I would just test it. I mean guys, we don’t have all the answers all the time unfortunately. Generally if we don’t have an answer, what we do is go set up a test, which is something that you can do as well. If we have the answer, we’ll share it but if we don’t then we generally will set up a test and that’s something that you guys can do as well and we encourage that.

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Marco: That advice that I would give him is that if you’re not doing English, it’s not really that complicated because as Hernan said, Google will invest resources in where most of the money is, which is English language, and then where it’s really highly spam. I don’t know what language he’s working in or what niche or whatever, but I would say, “Man, don’t even sweat it.”

Bradley: Yeah.

Marco: IFTTT, oh crap. I don’t know if I should give this away. I’m getting 40 to 50,000 visitors a month on a website where all I do is copy/paste a Wikipedia page but I push it through Google translate because if Google says that this is the proper translation, then it should work regardless whether it’s legible to a human being. I’ll take the page and I’ll translate it to the foreign language that I’m targeting and I’ll just use the Wikipedia translation and it works like gangbusters. I’m at about 40,000 visitors a month just from that, literally copy/paste into Google translate. That’s how easy it is in foreign language.

Bradley: I see an application in the works, a software app. Google translate plugin or something that just automatically copies in foreign languages, niches. That would work well.

Video Spinner

Brian’s up next, he says,“Do you do any video spinning? Any recommendations on a good spinner. Saw a webinar where someone had 30 new videos on one channel and it helped ranked videos in Google.”

I’m not sure what that last part means Brian, but video spinning is typically something that is included if you have a video marketing suite of tools. Like for example, we just mentioned Video Marketing Blitz at the beginning of this webinar, which is Abs product, there’s a spinner in there. You can buy standalone spinners. Basically video spinning, the way that I understand it, is just taking a single video file and making multiple variations of that file. It doesn’t really change the actual content of the video much. It just changes the file type or maybe it will swap still frames at the beginning and at the end out and change the duration and change the file type and that kind of stuff so that it gives to YouTube unique versions of the video.

It’s a way to where you can take the same video and create dozens of copies of that video and upload them to the same channel without YouTube algorithmically detecting that they’re duplicates. However, any type of spam tactic like that or spam strategy, which is what that is, if a manual reviewer were to come look at it, they’re going to terminate the channel for spam, there’s just no question. That’s why I’ll do that kind of stuff, spin videos and spam and stuff like that, but only with specific channels that are designated for that. I don’t ever do any kind of spun videos crap on money channels anymore because I’ve had channels terminated for that stuff. It’s crazy because it’s hit or miss. I mean I’ve got channels out there that … I’ve got a channel that’s got like 968 videos on it that are all basically spun video. They’re all shitty videos, all complete spam and that channel is still up and still generating leads now, which is unbelievable because it’s been up for like three years. I don’t know why it hasn’t been terminated yet.

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Anyways, most video marketing suites are going to have a spinner in them. You can buy standalone spinners, I don’t recommend any of them because … The only ones that I would recommend are the ones that come with another suite of tools already. For example, Video Marketing Blitz, Mega-Ray, the product that we’re going to be doing a webinar on on Monday, I believe it has a spinner in there as well. Most of the more advanced tools will have that included already. I’ve tested some of the standalone video spinners in the past, like years ago, and I wasn’t real happy with any of them. The quality of the videos usually came out pretty poor. They’re probably better now, I’m sure they are, but again, I don’t really do a whole lot of spam stuff in YouTube anymore because it’s just less and less effective.

Two years ago, you could get aways with a bunch, even a year ago, you could still create a business basically out of spamming YouTube all the time. What I found now is that people are becoming more used to ignoring spam videos and just skipping over them and so they don’t convert. If you’re doing spam stuff in YouTube specifically for SEO purposes, then fine, spam away. Spam until your heart’s content, but I wouldn’t recommend doing spam stuff in YouTube anymore for like traffic generation or for actual conversions. To me, it’s just based on my own campaigns, it really has plummeted the effectiveness. Conversions just suck whenever you do spam stuff. For SEO purposes, it works fine.

Usually spun videos guys, like for example, if you have a nice quality video and you want to target 20 different keywords with the same video, you would use a spinner for something like that, but I wouldn’t put all those spun videos so that you target 20 different keywords on the same channel or if you are going to put them on the same channel, don’t ever do that on your money channel. Do it on a separate channel that specifically used for spam purposes only so that you protect your money channel.

Adding Websites With Embedded IFrame In Google Search Console For Faster Crawl Rate

All right, Ivan’s up. He says, “Happy New Year guys, last week I created and published a one page Google site with the new interface with a Google map, Google presentation, Youtube, okay.” He says, “Now I want to create another Google site with the old Google site but the same content but using IFrames. I watched the videos from RYS Academy. These two sites are companion sites for my main site. Two questions: Is it a good idea to add these two sites in my search console for them to be crawled faster? What about duplicate content?

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Okay, first of all, I wouldn’t add both of them in the search console and not in the same account. I would add them into two different accounts, so like create a persona account, which you probably already have anyways and put one in one search console account, one in the other that way they’re both not the same site, sitting in the same search console account. If that makes sense. That’s what I would do. You can probably get away with it, it probably wouldn’t cause you any problems, but I would still separate them.

About duplicate content, duplicate content only exists on the same domain. If you have two pages on the same domain on a site, on your site that have the exact same content, that’s duplicate content. Two pages with the same content on different domains is not duplicate content. Okay? That’s a myth that has gone through our industry for years now guys, and if that were the case, press releases would tank everybody’s site every time someone used a press release. Social media posts would tank people’s sites, so don’t worry about the duplicate content issue unless it’s on the same domain.

Increasing Site Authority By Using RSS Feeds From Authoritative Sites

Ethan, “Hey guys, is utilizing RSS feeds from high authority sites, aka industry leaders, to populate your money sites with syndicated content on a regular basis an effective way to raise the authority of it?”

I wouldn’t do that Ethan, not automatically. I don’t like publishing other people’s content on a money site period, unless it’s been in a curated post because then we’re siting other people’s content but the post still originates from our blog, if that makes sense, from the money site blog. I wouldn’t automatically post content to a money site from RSS feeds, from even authority feeds. I would do it because … Unless you’re monitoring it on a daily basis, there could be some stuff that comes through that you don’t want on your site number one, also … I just wouldn’t do it. I’ve never done that. We use other people’s content all the time on money sites but we do it based upon curation, the strategies that we teach in Content Kingpin and that’s the proper way to do it so that we’re following the DMCA, Digital Millennium Copyright Act guidelines as far as when we’re referencing or siting other people’s content. We follow all those rules so that the content comes out the way that Google likes it. Would you guys have any comment on that? Hernan, you do a lot of that stuff for PBNs, but what about money sites?

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Hernan: No, money sites hardly ever to be completely honest. Anything and everything that I do for money sites is completely manual. You know? I try not to risk it. For PBNs, you can if you do it on a, how would you call it, on a sidebar for example. You can even have these feeds that update themselves, not RSS feeds but for example, Twitter feeds based on a hashtag or Pinterest boards based on whatever category, if you want to put those on your money site that’s probably better because those are, I would say, officially released by, for example, Google or Twitter. If you have a finance website you want to, I don’t know, show all the tweets from finance blogs, whatever, that could work. But in terms of [inaudible 00:40:30] et cetera, I only do it for PBNs but not for money sites.

Bradley: Yeah, and there’s plugins that you can use Ethan, that will, like so example you can add RSS feeds and it will give like a little news widget that you can add to the sidebar or footer of your site that will update with the headlines of that RSS feed but it won’t be actually populating your blog with content. In other words, you can set it up so that it’s dynamically updated and you can set it up with filters and things like that or go hand-select the feeds so that it’s related content, but the only thing that shows is the headline and it’s a clickable link that will go off site over to the content source. But that’s what I would do and I’ve done that. I’ve done that on money sites.

Typically, that’s stuff that I would do for PBNs and not so much for money sites, but you can still do that for money sites. That’s something that I would say is okay because then you’re not actually publishing content to your blog that’s from other sources. You’re just showing headlines in a widget, like a sidebar or a footer widget. Which again, that activity is dynamically updated. It will still keep the bots crawl in your site, but it won’t be republished content that’s just straight copied content from somebody else’s site, if that makes sense. With curation, you want to add commentary because then …

Guys, remember with a curated piece of content, it becomes an original piece of content because you’re curating multiple sources of content into one piece of content and you’re adding commentary, you’re injecting opinion. That in itself makes a unique piece of content, does that make sense? But when you’re just taking a straight 100% republished post from somebody else’s site and pasting it on your money site, then it’s zero original content. It’s copied content that you’re just republishing and so I just wouldn’t do it, not for money sites. Okay?

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I agree with you on some of this stuff, but that’s why, Ethan, my suggestion is to hire a virtual assistant. If you haven’t gone through Content Kingpin, our course, it’s specifically set up for how to train a virtual assistant to do curating for you. A curator can curate posts on a money site. I’ll pay curators, a good curator for money sites, it just depends, anywhere between 5 to $15 per post, it really just depends on what it is that they’re doing and what the money site’s about. But $5 to $15 per post for money site curating, they’re top quality posts guys, top quality posts. Okay? By the way, if you hire somebody and pay them on an hourly basis, I like to pay on a per post basis, but like an hourly basis, you can hire a good curator from the Philippines and pay him $5 an hour and you can get three good curated posts out of about an hour and 20 minutes, a hour and a half, let’s say an hour and a half. For $7.50 you can get three really good curated post. If that makes sense.

For PBN curated posts, you can get posts done three per hour and you can pay 4 to $5 an hour for VAs to do that. That ends up being like $2 per post, $1.50-$2 per post and that content’s a hell of a lot better than buying that shit content from content farms that’s just spun garbage. Okay?

URL Structure For Faster Ranking

All right, Ethan’s up next, “Hey again, I have another question, this time about on-page optimization. For years, I was told that the best strategy is to try to rank for a topic rather than just a few keywords. However, I am frequently seeing high ranking pages in the SERPs that are VERY targeted for just a few keywords, especially in the URL structure. More specifically, I am noticing sites with the exact match of the main keyword in the URL structure ranking very well. For example, when searching the keyword “small business loans” sites with the URL structure, example.com/small-business-loans. How do you guys structure URLs? Do you only put the main keyword you’re targeting in there, or do you add in additional relevant keywords?”

We’ve talked about this a lot on Hump Day Hangouts and all the other webinars that we do but the way that it has been for the last few years has been the four main things that the bots look at when they come to crawl the page, Google bot especially is the SEO title, the URL, the page title, which is the H1 tag, and then the meta description. Those are the first four things, they’re in the header guys. Google looks at those first and so typically I will only put the exact match keyword in the SEO title. That’s the meta title that shows in the search results, that’s where I put it. That is the most effective place to put an exact match keyword.

One of our members, Dr. Gary, one of the co-founders of RYS Academy, he recently did some tests on that to prove that as well, that the SEO title was still the most important place to have the exact match keyword. I don’t typically put the exact match keyword in any more than one location out of those four. Right? I will use variations for the URL, the H1, and the meta description. I’ll use, you know, related keyword phases, co-occurring keyword phrases, but I typically will only put the exact match keyword in the SEO title. The URL will usually be a truncated or succinct version of it unless it’s an exact match domain in which case it would already be in the URL, but I typically don’t use exact match domains anymore either. Okay?

Again, I think it’s better … Guys, you don’t have to hit Google over the head with keywords anymore because of RankBrain. It understands, and Hummingbird, it understands semantic relationships between words a hell of a lot better. If you add the SEO title, the exact match keyword and the SEO title, you’re telling Google, “Hey, that’s what this page is about.” Then you can basically sprinkle throughout the rest of the content or in those other three locations, the URL, page title or H1 title, and in the meta description, variations of that keyword to kind of reinforce it. That’s how I do it Ethan, and the reason I say that is because it’s been working for me for about the last two and a half years really well and I don’t see how any … If you’re only putting the exact match keyword in one of those four locations, how could you ever get penalized for on page SEO, for over optimization, if that makes sense. You can still get penalized for off page shit, no doubt. But how could your page ever be penalized with a [Panda 00:46:52] penalty if you only put the exact match keyword in one location, out of those four I mean. You’d still have it in the content, but you don’t need to hit Google over the head with … Keyword doesn’t need to be near as high as it used to be either. Right?

Wow, we’ve had a ton of questions and we still have a lot to go through so we’re going to keep rolling. You guys, anybody want to comment on that? Or was that good enough?

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Hernan: I think you nailed it, Bradley. Whatever I would say is just repeating what you were saying.

Ranking A Video In First Page For A Fairly Competitive Niche

Bradley: Jamie’s up, hey Jamie. She says, “Hi, I have a video in a fairly competitive niche that I can’t seem to push onto page one. It bounces between 11 and 14 and seems like the last push is the toughest. I have my link wheel, I’ve ordered embeds and links on SerpSpace, I’ve created some YouTube link wheels with about 300 YouTube links to the video. I’ve run some PBNs and web twos to the video. By the way I have keyword optimized both the video and the channel. I have crowdsearch running seven views per month to it. Any thoughts on what else I can do to push it over the top? Thanks.”

Okay, number one for videos, you can go a lot more aggressive with views if you’re using CrowdSearch. Second of all, I would set up some referral traffic campaigns using crowdsearch to the video, particularly through a GOO.GL short link so that you can inject analytics into that link stream, which is what I talked about earlier in this Hump Day Hangout. Okay, the other thing is remember Jamie, there are just some keyword phrases that Google will damn near refuse to rank a video for on page one. That is the case guys, it didn’t used to be but it is the case now. There are categories of searches now and there are certain search phrases that are just not friendly to videos because it doesn’t make sense. Now, I don’t know that that’s the case with you, Jamie, but it sounds like it because … Usually when you have a video that you can get, that bounces between like 11 and 14, and I’ve seen that happen myself many, many times, it’s because it’s one of those keyword phrases that Google just doesn’t want to put a video on page one.

A lot of times, for example real estate terms, a lot of real estate lead gen terms, not for house listings but for like realtors in cities and stuff like that, or real estate agent plus city name and stuff like that, those are really tough terms to rank videos for and I’ve fought tooth and nail to get them to rank on page one before and typically once I get them to page one, they don’t stick anyways. They’ll bounce right back after just a few days to page two, no matter what. I’ve learned to just not target those types of keywords when I have that much of a difficulty ranking it, then I look for other variations of the keyword that I can rank. Okay?

Marco: I would also ask her, has she ever just left it alone? Has she ever just let it sit, because it seems like she’s been doing a whole bunch of stuff to it. Has she ever just let it sit for, I don’t know, six, eight weeks and see what happens?

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Bradley: [inaudible 00:49:45] search views and the other thing, Jamie, you can do is set up some YouTube ads. Set up an AdWords campaign, give it a dollar a day budget, that’s 30 bucks a month. Or $2 a day, 60 bucks a month, right? Set up a video ad campaign because that oftentimes will give that last push that it needs to get to page one. I’ve experience that many, many times over the last two years. That’s kind of like one of the tricks I keep up my sleeve for whenever SEO just isn’t working for a particular video, is you set up, and I talked about this I think last Hump Day Hangout, because Brian Lichtig, I remember he had the question specifically about that.

If it’s local, I don’t know that it’s local, but if it is local, you can set up targeting with the geographic location targeting to where you don’t even have to get keyword specific on it because all you’re looking to do is get clicks to the video from local IPs. You can set up a very broad targeting campaign that’s just mainly targeted by geographic location. For example, you can use affinity audience targeting or topic targeting, you don’t even need to use keyword targeting. Just use topic or affinity audience targeting and set up a local campaign, set the geographic location, if it’s a local video, which I’m assuming it is but maybe it’s not. If it’s a national thing, well then I would still set by country. Target US but then I would go a little bit more narrow in my other targeting options. But for local, go broad in your audience targeting, but specific in your geographic targeting and just start getting local IP clicks to that video. It’s going to make a huge difference.

That’s something that you can’t really do with CrowdSearch. You can to a point, but not like you can when you’re paying Google. Remember, when you’re paying AdWords, when you’re using YouTube ads, you’re paying Google for engagement. Right? You’re paying Google for engagement signals and they’ll provide them to you. We got one more and then we’ll have to wrap it up.

Hernan: [inaudible 00:51:44] real quick, I don’t know if you have even tested Video Powerhouse, Jamie, for your video? If you haven’t and you’re interested in testing it, just write us a support ticket because maybe we can make a case study of sorts and we can get you sorted out with Video Powerhouse. This would actually be a good case study so just write us to support.[inaudible 00:52:11].com. Just hit us up and maybe we can help you with Video Powerhouse and turning this into a potential case study if that’s something that you wanted to do.

Issues Connecting Google Plus Pages In Buffer

Bradley: Yeah. Okay, Lori’s up and then we got to wrap it up guys. The IFTTT SEO update webinar starts in about eight minutes so this will be the last one. Lori says, “Happy New Year to everyone! I’m creating a tier one branded ring for a new client. When I set up the YouTube Channel, it let me choose ‘Use Business or Other Name’ to create a G+ Page. However, when I set up a Buffer account and tried to connect that page, it said there wasn’t one, but ‘Click Here to Create One’. I did that but now when I click ‘My Accounts’, it shows that I have two branded pages. Any thoughts? Is it bad to have two branded pages? If so, which one should I link other accounts to? I’m using a persona name behind the accounts, but using the business brand for logo, cover pics, et cetera.”

Well Lori, what I would do, I’m not sure why Buffer gave you an issue. Sometimes when that kind of stuff happens it can be like a cache issue with your browser. I know that sounds weird but oftentimes some weird shit can happen with that. In that case, maybe I would have tried to close that browser down, run CCleaner, clear cache and cookies, all of that and then open the browser, log back in to Buffer and that Google account and try a second time. I know that’s past where you’re at now anyways, but what I’m saying is that’s what I would have done initially instead of creating and new page when you had already created a page. Right? Because now you’ve got two pages.

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Yeah, I would delete one of those pages, which you can do as the page owner. You can go into the settings and if you scroll all the way down to the bottom it’ll say, “Delete page,” and I would delete the duplicate page. Keep the one that is connected to Buffer already, unless you’ve already got your IFTTT network built in and the other page has already been connected throughout a lot of those properties, in which case I would delete the one that Buffer created and then I would try again because I just connected a Google+ page to a Buffer account today in fact, because I was preparing for the IFTTT SEO update webinar.

I don’t know why, it was probably just some weird browser cache issue. I would have closed out, cleared cache and cookies, and tried again and then like I said, I would delete the page that was created through that process and keep the one that you had already created that should probably already be interlinked to all the other properties. Otherwise, you’re going to have to go back and edit all those other properties. But again, just go through, find which one is the duplicate and then go to the settings as the page owner, go to the settings, scroll all the way down to the bottom and there’ll be a “Delete page” button. Okay?

Okay guys, sorry we didn’t get to all the questions. Look at that, awesome. Sorry guys, apparently we had a lot of questions today. Everybody’s looking to get busy in 2017 apparently. I’m glad everybody’s here. IFTTT SEO update webinar starts in about five minutes. We will see you guys then, otherwise we’ll see you next week. Thanks everyone.

Hernan: Bye bye guys.

Marco: Bye everybody.

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Weekly SEO Q&A – Hump Day Hangouts – Episode 112

By April

Click on the video above to watch Episode 112 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.




Adam: All right. Hey, everybody. Welcome to episode 112 of Hump Day Hangouts. Today is the last Hump Day Hangout for 2016 as we get ready to move into 2017. We got the whole crew here, so we’ll just go down the list here, and at least to the way I see it. Chris, how’s it going?

Chris: Good here in warm, sunny Austria, here.

Adam: Outstanding. Hernan, how’s it going?

Hernan: Hey, guys. What’s up? I’m cooking my ass in Buenos Aires, right now. It’s hot and humid, but it’s good to be here.

Adam: Summer time for you. Yeah. How hot is it down there?

Hernan: Right now, I think it’s 36 celsius, 37 celsius. I don’t know how that adds up to fahrenheit.

Marco: That’s almost a 100, man.

Adam: Yeah.

Hernan: The problem is humidity it’s like 80% or 90% humidity, right now. It’s kind of nasty, but it’s good, because I’m here for the last Hump Day of the year. That makes everything better.

Bradley: Sweet.

Adam: Outstanding. Marco, can you give us an update? What’s going on down there?

Marco: The usual, dude. It’s like, do you know that movie Groundhog Day? Where you-

Adam: Yeah.

Marco: You live the same weather over, and over. I wouldn’t change it for the world, because it’s warm, but it’s not humid.

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Adam: Nice.

Marco: It is never cold.

Adam: Nice. Bradley, how’s it going? How’s the east coast treating you?

Bradley: It’s actually a really nice day, today. Really nice. Sunny, shiny, the weather is kind of good. Didn’t feel much like a Christmas, though, I mean, as far as the weather.

Adam: Yeah.

Bradley: I had a wonderful Christmas. I hope everybody else did. I had my daughter for five days. I rarely get her for that long. It was a really good time. Looking forward to New Years this weekend.

Adam: Yeah.

Bradley: 2017 is going to be a big year for us, as well. This is the last Hump Day Hangout of 2016. I’m just excited to be here.

Adam: Awesome. Good deal. Yeah. I’m happy. I got sunshine today, I’ve been in the Northwest. I’m actually up by Seattle, and hopefully the screen doesn’t totally wash out, can you guys see that?

Chris: Yeah.

Adam: It’s coming through. Anyways, happy today, this is my last day visiting friends and family, and getting some work done on the side. I know these guys think I’m slacking. I kind of get in and communicate when I can. Let’s see. We got a couple announcements, and then we’ll get moving, here. I want to remind everybody, if you haven’t seen it, I’m going to paste a link in here in a second, but we’ve got our best of 2016, so these are the tools we’ve been using, top of the list, things like click funnels. But, if you want to go through and check those out, it’s like our top ten. Then, also the top webinars. By all means, if you’ve got some time, I know some people are still on vacation, or you got this weekend, take the time, check out the webinars if you haven’t seen these yet. Pretty good stuff.

Also, if you haven’t yet, somehow go over to Serp Space, okay, serpspace.com create your free account, check those out. We’re going to be doing a big public launch with Video Powerhouse. Now is an excellent time to start using Video Powerhouse. That’s all we’re going to say for now, but we’ll have some more information for you guys, too.

Bradley: Cool.

Adam: I think that’s it. Do you guys have anything else we want to add?

Bradley: I do. I just want to mention one thing. I’ve been studying ad words guys, and now I’m in the middle of studying remarketing in the Google Display Network, and also starting to study Google Analytics more, because there’s a lot for building remarketing lists, it’s best to have segments, your remarketing list based upon how people are engaging and interacting with your site. I’m starting to learn analytics, as well. It’s not something that I’ve ever used other than for just basic purposes.

I found this instructor on Udemy, that has got just some fabulous training on Adwords, and remarketing, and also on landing page optimization, and design and optimization. It’s absolutely fantastic training guides, it’s a $200.00 course. He’s got three courses out, one for ad words, one for remarketing, and one for landing pages, and each course is about 200 bucks but, right now, until the end of the year, you can get courses on Udemy for 15 bucks, and it’s only until the end of the year, so I’m going to drop the links here guys, for this guys courses, because I know a lot of you, not so much for Hump Day Hangouts, but for the MasterClass, which by the way, we have a MasterClass immediately following today’s Hump Day Hangouts.

I’ve been teaching a lot of paid traffic stuff, as I’m learning. I found these courses to be incredibly helpful. This guy is really good. For the cost, at only 15 bucks, I highly recommend you guys, if you’re thinking, or considering doing any sort of ad words stuff, or remarketing, or any sort of paid traffic period, that you check out these courses, and get them, because at 15 bucks a piece for $45.00 you get three really thorough, robust courses. Anyways, I’m going to drop these links, guys.

Check them out, if it’s something you’re interested in, get them before the end of the year. There’s also a coupon code, there. I think, that coupon code is the correct one to get everything, each course for 15 bucks, if not, I know that you can sign up with a new account, and they’ll give you your first one for 10 bucks, your first Udemy course for 10 bucks. Then, if you sign up for notifications, like essentially on their notifications and stuff like that, they’ll send you a coupon code that you can use. I have an existing account, so right now the coupon code is already just added to my account for any course that I want to buy.

Udemy Courses (Isaac Rudansky):
Special to the end of the year: $15 for courses- Coupon: GIFTUDEMY
AdWords: http://semanticmastery.com/udemy-adwords
Remarketing: http://semanticmastery.com/udemy-remarketing
Landing Pages: http://semanticmastery.com/udemy-lps

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I’m not sure if you guys haven’t signed up yet, if that’s the same process, or not, bu just go check out the courses, and try to sign up for a new account if you cannot find a coupon code that works, or just Google and try to find your own coupon codes. I know that they’re doing a deal for 15 bucks until the end of the year, but I think you have to be a registered member. Check that out. Anyways, that was all I had. Any other announcements?

Marco: Yeah. One last one from me. I just want people to know that we’re building the biggest, baddest video in map embedded network in existence. I don’t give a shit who says what, we are doing it the Semantic Mastery way, you know, we’re doing the IFTTT networks around our root domains. All of them won’t have it, right. We’re doing everything, so that it looks as natural as possible. We’re trying to keep everything looking as good as possible, so that it lasts, so that you guys can get the most benefit, the most bang for your buck, let’s say, but we’ve been working on this for a long time.

When it finally rolls out, guys, people are already using it, having great success, I mean I won’t mention who it is that’s been using our stuff since it rolled out, but people are using it, they’re not giving us enough credit for what it is that we did. We’re coming out in January. Look for it. Get on the mailing list, get in Serp Space, and push your videos guys, because I mean it’s going to kill. It’s going to kill.

Adam: Yeah. Definitely. I think, too, Marco, thank you I’m glad you said something, that reminds me. We will be letting people know, it’s January 25th is the launch, but we’ve got some really cool information that Hernan, and Bradley have put together, it’s actually some awesome training leading up to it. I get something out to everybody, so that you can at least get that information, and decide whether it’s going to be the right product for you, if you are in video marketing, it is the right product, and if you’re thinking about it, then this is either going to show you exactly why you should be getting into it, or how you can.

It’s going to be pretty cool, because it’s not only here go use Video Powerhouse, it’s the stuff like, how can I monetize this, right? Sometimes people have issues with that. There’s going to be a lot of cool stuff coming up, so we’ll fill you all in on that.

Marco: Price will go up.

Adam: Yeah.

Bradley: All right. Can we get into questions?

Adam: Let’s do it.

Security Issues When Embedding Existing Site Into Google With With iFrame

Bradley: All right. Rod’s up first. This will be one for Marco. He says, “Hi. I’m trying to find a way to embed an existing site into a Google site with an iframe, so far I’ve had no luck, and I’m discovering that there are security issues that prevent this. Any ideas?”

Marco: Yeah. I cannot do it. I’ve tried every which way there is, old sites, new sites. The problem is there used to be, I forget what they called it, but there used to be a way where you could pull HTML into a G site, but they even took that away, because they figured us spammers would just choke them with their own stuff, so they took that away from us. We’re always looking, if they ever open that up we’ll let you guys know.

RSS Masher To Get Actual Traffic To The Feeds And Links

Bradley: Yeah. Okay. Greg [inaudible 00:08:47] he says, “Hey, Bradley, what are some ways to use RSS Masher actual traffic to the feeds and links to get the feeds actually found by people, and viewed? I’ve already done all the advance RSS academy steps from my IFTTT, which are really not from traffic. Thanks.”

Yeah. The advanced RYS Academy stuff wasn’t for traffic it was more for SEO, but RSS Masher can actually generate traffic. There’s a couple of ways that you can do that. Number one, you can burn, feed burner feeds from the RSS Masher feeds, because a lot of people will subscribe to feed burner feeds, or pull them, essentially scrape them to republish for auto blogs, and stuff. I’ve noticed that a lot. I’ve got some old feed burner accounts that have feeds that I generated five years ago, that have hundreds of subscribers, which is crazy, to me. I know that just burning a feed burner feed alone can actually get you some traffic. If not, actual traffic, it can get you some additional links, because people will use those feeds sometimes just to set up for auto blogs or for filler content, and that kind of stuff. You can get additional links from other peoples websites that way. Okay? That’s number one.

Number two, is if you are building out syndication networks for those RSS Masher feeds, tier two networks, and they’re themed well. Right? You have your own IFTTT network around it, then over time they should build up authority in their own right, and start to generate some traffic, because some of the blog posts, the posts on the web twos will get found, just naturally, organically, they’ll get found, and will generate some traffic.

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Another way, probably the best way, or the quickest way to shortcut that, or to generate traffic the quickest is to, if you were using Browseo, I don’t know if you are, or not, Greg, but Browseo is a fantastic piece of software that if any of your networks that you set up for syndication the RSS Masher posts, or the RSS Masher feeds. I should say, if you were to take the time to actually build out the social profiles and engage, or hire a VA, which is what I recommend you do, is hire a VA to run Browseo for you, and to just work on, let’s say you had, I don’t know, let’s just throw out a number, let’s say you had five syndication networks that were well themed, persona based, or they could be sudo brands it doesn’t matter, but they’re well themed and you’re feeding them with RSS Masher, then what I would do is have a virtual assistant actually using Browseo to start building up, like for example, the Facebook profile, and the Twitter profile of those five different accounts. Right?

That way over time, it’s not going to happen overnight, but over time you should have a true real following that can generate, that’s interested in that content, that’s going to generate real traffic. That’s where the power of RSS Masher comes in, in my opinion. SEO part of it is great, we can accomplish SEO, achieve an SEO benefit from just using RSS feeds, traditional RSS feeds, and we cover how to do that in advanced RYS Academy, and also Lisa Allen’s Rank Feeder. It’s a great tool for adding SEO, or for improving SEO with feeds.

The traffic aspect of it is in my opinion is where RSS Mashers shines, and doing what I just mentioned with building out some real profiles for specific networks, and then actually engaging, and building up followers, not just a 100% auto posting all the time. It’s going to take a little bit of work, but once you build up those social profiles now you have a real active audience, and engaging audience that’s going to send real traffic, real social signals, and real engagement to wherever you chose. Hopefully that was helpful. Does anybody want to comment on that?

Hernan: Sorry. I was muted. Yeah. I mean, I second what you were saying. We have had great results with Twitter for example, you know for personas. Using that, using completely 100% auto pilot Twitter accounts, that they will become influencers, and there’s some studies, right now, and some patents, maybe this is a job for Marco, but when you can, when a persona becomes an influencer, every link that he or she posts on their social media will become much more strong. You know what I mean?

For example, many people like doctors, and I don’t know, scientists, and researchers, et cetera, they do not own a website, you know? They don’t. What they do is that they put papers that you can find on Google’s Caller, for example, and you will find those names over and over again, and on the internet of things the semantic web, people are actually things, you know? In terms of how Google process them.

Let’s say Bradley Benner appears over, and over, and over again as being an influencer on the search engine ranking space, or the search engine marketing, or whatever, internal marketing space, digital marketing space, so you will start being quoted on articles, and you will be found on Google’s Caller, and you will be found here, and there, and there, and then you will have a Google Plus profile, et cetera, that link that you put out on your social profiles on Twitter, on Google Plus that you share on YouTube, et cetera, will become much more powerful and relevant than a persona. I get hammered every day with those fake Facebook profiles, you know, that you can totally tell that they’re fake. You know?

That persona, that person becomes an influencer. You can actually emulate this behavior as Bradley was saying with Browseo. One of the best ways of doing it is by sharing authority content, et cetera. RSS Masher is a great, I mean we have been doing this with RSS Masher right now, but we have been doing this with other free tools like [inaudible 00:14:59], we used to do Yahoo! Pipes, which I love that tool, Yahoo! Pipes, back in the day, but the theory behind it is always the same. You can get a ton of traffic, because of authority robbing, like your website being mentioned over and over again among other authority websites, we already know that, but we have been founding that personas, the more following they get, and the more they get mentioned among other experts, et cetera, the more weight their links get. Doesn’t matter where they get shared. Does that make sense? Am I making any sense? At all?

Bradley: Yeah. Of course. I mean, that’s kind of the whole point, and that’s where Browseo is so strong, because you can actually create digital footprints, which is what you want to do. SEO’s always say, we want to try to minimize, or reduce, or hide our footprint, eliminate a footprint, but with Browseo you do it correctly, you’re actually creating a digital footprint, which is what you want.

Hernan: Yeah.

Bradley: That’s how you can make personas become influencers. Even if their not influencers, if you get enough following and engagement from a persona account, it doesn’t have to necessarily be an influencer for it still to carry weight. You can still generate traffic, and again, like Hernan said, the links from those type of accounts that are weighted more heavily count a lot more. The links are weighted more, as well. It’s not just the traffic, it’s also the SEO benefit.

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Using An Old YouTube Channel To Optimize A New Site And YouTube Channel

Okay. Very good. The next one. Chris [inaudible 00:16:35] says, “I have a brand new site with an IFTTT network that includes an empty YouTube channel, I will now be adding videos to. It’s theme is identical to a three year old YouTube channel that I have, that only has three videos and a total of 600 views. I’m wondering what to do with the old YouTube channel, if there’s anyway to use it to benefit the new site, and YouTube channel? Thanks.”

Yeah. I mean, you could, if you got, if it’s a three year old channel it’s only got three videos and 600 views, doesn’t seem like there’s a lot of traffic, although it could just be the channel because it’s older, it has some inherent authority, in which case all I would do is just link out from each video in that channel to the new channel, or the new videos in the new channel. That’s pretty much all I would do.

You could also add potentially if it’s the same theme, like you said, you could also add those videos into a playlist on the new channel among the videos in your new channel, as well. So, if you’re using YouTube silo method, which you should be, and that’s using playlists to silo your channel, you could include those videos, but guys, by the way you can include other peoples videos in your playlist. That’s how you can actually siphon some traffic from more popular videos. Right?

You can grab other peoples videos and put them into a playlist to help optimize for your term that you’re trying to rank for. Here’s a little trick, too, I talk about this in YouTube Silo Academy, but you can also put a comment in the video section, the comment section of popular videos, and mention your playlist. You don’t put a spammy comment, comment on the video, make it a genuine, valid comment, but then drop, say, “Hey. I’ve compiled other videos around this topic, or this subject, or whatever, go check them out here, and drop a link to your playlist.

Now, sometimes that’ll get moderated out, but sometimes, if you’re adding value in the comments section, there’s a good chance it will stick. That’s how you not only get the video from somebody else’s video in your playlist, which can help siphon authority, but at the same time you can put a, drop a link in that comment section that links to the playlist. A very, very powerful method. That’s something I would do, Chris. I would go ahead and use those videos to add to playlists to your new channel, as well as link from the video description of the old videos to the new videos, once you have them added to the new channel. Okay?

Optimizing Videos Using Buddy VIP Keyword

He says, “Also, I just started using Buddy VIP, if Buddy shows 15 closely related phrases that can all rank easily, examples,” and he gives several examples, “Would you create 15 separate videos, or instead create only one or two high quality videos and optimize them for all related phrases?” All right. That’s a tricky one, Chris. It depends on what you’re trying to do. The best answer is, yes, I would only want to create one or two high quality videos, and optimize them, because here’s the thing, guys, spam videos just don’t work like they used to.

You might be able to rank spam videos, but the traffic conversion is really poor on spam videos. Other than just crowding other people out, like taking up more space, in other words. There is really little value in spam videos unless you’re using spam videos as a link building tool to power up other videos, that are higher quality, videos with higher production value. Right? It’s best to optimize one or two high quality videos from a traffic, or from a conversion standpoint, from a user standpoint. Right?

As far as for SEO than you can use all those variations of the keyword as feeder videos, essentially supporting articles. Right? Think about a silo again, and this is what I’m talking about with the YouTube Silo Academy using playlists to create silos. For example, let’s say your top level term is more competitive, and you’ve got 15 variations that will rank somewhat easily, you could basically create a separate video that could be spam videos for each and everyone of those variations of the keywords all linking in the description area linking up to the one video, that’s the high quality video that you want to rank for, for the more competitive turf.

That again, is the YouTube silo method. Right? That works really, really well, that’s something that I’ve been doing for several years, now, is just using a tool like Hangout Millionaire, or Live Rank Sniper’s is another one now that’s out, or Video Marketing Blitz, which is Adam’s product. Anything like that, that you can create a bunch of spam videos very quickly and then use the playlist method to build supporting article links, essentially, they’re supporting videos. Right? Up to the top level term that I’m trying to rank, but again, that’s strictly just an SEO method.

When it comes to traffic like actually converting visitors, and engaging viewers of the video, then you’re going to have a much better success rate using high quality videos. By the way, you can take those one or two high quality videos and change them up slightly, and still use those for each and everyone of the terms. The problem is I don’t like to do that on a money channel. Here’s what I mean by that, on money channels, on channels that I want for long-term, I don’t like to spam those channels at all, period. I don’t like spamming YouTube with money channels. What I will do is create a supporting channel.

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In your case it looks like you might even have one, a three year old channel that you could use, I don’t know if it’s the same niche, but I like to create supporting channels for spam videos that I use to link to the video that I’m trying to rank on my money channel, if that makes sense, because if you take the same one or two videos, and just change them slightly, and upload them to the same channel, optimized for all those different keyword phrases, somebody could report your channel as a spam channel, and if a YouTube moderator comes by and takes a look at your channel he or she could determine that it is a spam channel, and terminate it. That sucks, because especially if you put all your work into it.

I would recommend creating one or two high quality videos, optimizing for the top level, most trafficked terms, put those on your money channel, and then use a secondary channel, either a new one or an older one, preferably an older one, if you have one to do all your spam videos. Where you just take those same one or two videos, that you’ve already created and basically optimize them. There’s video spinners and all that stuff that will change the file type or the file link, and that kind of stuff. Then, you could use those on the supporting channel to blast out for each and every keyword variation, but all linking to, in the video description, to the videos that you want to rank on your money channel. If that makes sense? Okay? Again, it’s all about mitigating risk guys, trying to reduce the possibility, or the impact that it would have if Google or YouTube was to terminate an account. Okay?

Serp Space Link Building Service For Foreign Language Site Like Chinese

All right. Wong says, “Bradley, can I use Serp Space link building service for foreign language sites, like Chinese? I personally will supply the keyword, if I tell them what my niche is about, can your team write articles in niche, and translate to Chinese?” No. We cannot do that Wong. If you have something that you want links built to, we can do that, it’s not going to be, we’re not going to write something, and then have it translated to Chinese, and then post in Chinese, though, I can tell you that’s not something we’re going to do.

Again, if you have something that you want us to build links to, we will do that, but we will be using English based articles and stuff like that. It shouldn’t really matter. I mean, I don’t know, I’ve never done anything in Chinese, as far as tried to optimize any of that, I’m going to actually defer this to Hernan and Marco, because they do a lot of foreign language stuff. What do you guys think?

Hernan: Yeah. I agree with you, it shouldn’t really matter. I’ve run websites with tier one, I’ve ranked Spanish websites with tier one English links, which I wouldn’t recommend. As a test, it’s funny. The reality is that, Wong, first I haven’t heard much about doing SEO in China. I don’t think Google is the bigger search engine over there, unless you’re trying to optimize for people outside main land China. You know what I mean?

With that said, it shouldn’t matter that much, because again, for foreign languages it’s okay if you have a tier one network built in Chinese then you can pump it up with English back links. Have in mind guys that we don’t have the tools, like there are no tools, like literally no tools to have as many variations of content.

For example, in foreign languages in Spanish, Italian, German, you name it, Japanese, we can not pin that, because it will require us to do a heavily manual labor, because the most advanced tools they’re all for the English market, and whatever, you name it like the best painter whatever you’re trying to do. Most of the article services that we are using will only output English content and variations, et cetera that you need for this to work will not be the same, because there are no tools whatsoever to make that happen. I would say that you test it out, because I don’t think you will have any kind of issues, because usually, again, it’s ways here in other languages.

Bradley: Yeah. Remember if tier two links, Wong, isn’t going to matter, like Hernan just said, if you’re syndicating your content to a branded tier one network, anyways in Chinese, that’s fine, because our Serp Space link building service is for tier two and beyond, anyways. Essentially you power up your tier one network, or any tier one links that you want. It could be citations, press releases, whatever you want, but we’re building at tier two and out from there, so we’re not actually building direct to the money site, so that’s like Hernan just said, it shouldn’t really matter. Okay?

Best Way To Communicate With Different SEO Clients

Edward’s up, he says, “Bradley I’ve gotten a lot of new clients, because of you, and Brian Willey, I will plus one that. I have a lot of new questions, including how to take care of so many accounts without inconsistencies while crushing my competition. I would like help from you and Hernan to be the best SEO in my area. What is the best way to communicate?”

Number one, Edward, the first thing I would tell you is start outsourcing, hire some virtual assistants that in my opinion there’s no way that you can scale on your own. I don’t know whether you are doing that already Edward, I’m just, for the benefit of everyone I would recommend that you start outsourcing, hiring virtual assistants, create processes, working procedures out of all of the tasks that you perform. We have a training program called Outsource Kingpin that teaches exactly the process that we use to create working procedures or a process-process, so to speak.

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That’s how we train all of our virtual assistants to do things exactly the way that we want them done, but that’s what I recommend, number one, Edward is to start hiring virtual assistants and training them in the way that you do things, so it’s great to hire green virtual assistants, or virtual assistants that don’t have any experience doing SEO services, or whatever, or limited experience, because that way you don’t have to unteach them, you know, unlearn them, what they’ve already learned, you just teach them straight from the start how you want things done, and that’s what we have found to be hands down the best way to hire and train outsources. Okay. That’s number one.

Number two, if you want help from me and, or Hernan the best way to communicate is to join our MasterMind, because that way you have access to not only Hernan and me, but also to my other partners as well as all of the other high level SEO’s and marketers in our MasterMind. That only costs 297 a month, plus you get all of the other training that we have, most all of it included, if it’s under 300 bucks it’s included, if it’s over 300 bucks you get 30% discount off anything else that you decide to purchase. If you want one on one consultation, I charge a minimum of $400.00 an hour, I think Hernan charges somewhere around that, maybe even more.

If you want a one on one consultation, honestly, the best thing to do is, it’s more cost effective to join the Mastermind because you can still ask us questions in the actual community as well as we have biweekly webinars where we get real in depth on stuff with our Mastermind members. That’s what I recommend, is you join the Mastermind, that’s going to be the most cost effective for you, plus you’ll get a hell of a lot more out of it than you would just from a one on one consultation for an hour from either one of us.

Hernan: Yeah. I agree. I wanted to say real quick that, in the same line that outsourcing many business owners and agency owners, because that’s great Edward, you’re having growing pains, which are great problems to have. I usually like to say that we as entrepreneurs we do not solve problems, we create new ones. You know?

Bradley: Right.

Hernan: I would rather have the problems that you are having Edward, then the problem of not having enough money at the end of the month, so that’s great congratulations for taking action. With that said, on the Mastermind we touch base, because we have a lot of people that have their own agencies on the Mastermind, and we touch base repeatedly on productivity, outsourcing, et cetera. One of the things that I’m going to drop the last podcast episode, last week’s episode 59, that we made with Adam, we touched briefly on outsource campaign, that I think that, correct me if I’m wrong, Bradley, but if he joined the MasterMind he gets it?

Bradley: That’s correct. Yeah.

Hernan: Okay.

Bradley: Yes. You get Outsource Kingpin as part of the MasterMind. That’s correct.

Hernan: Okay. That’s cool. That’s, that. One of the main pain points that many agency owners, or that they’re growing their agency have is that outsource, hiring outsourcers is hard. It’s hard. If you go out on your own like posting on these outsource, or freelancer, you will get hammered, literally, with propositions, postings, people applying to your job offer, and that can be cumbersome, that can be a nightmare in of itself. Then, you need to train them. Then, you need to make sure that they don’t leave. We have developed a process, Bradley has developed a process, a really, really straightforward, it’s super simple, and it will eliminate 95% of the manual input that you need to put, and you make sure that you get 100% of the time you will get the best VA’s that you can get for that position. You know?

Bradley: That’s right.

Hernan: Because you’re filtering, you’re doing some heavy filtering, so at the end of the day you post the way we tell you to, how to post, then you set up the funnel, and then you end up internally maybe five, or maybe three, or five, or seven, if you’re too picky. You know? For that same position. It’s crazy the quality of people that you end up getting from that funnel its mind blowing. At some point it happened with us with Semantic Mastery, and it happened to me, personally, because we use these funnels over and over again, that we have trouble deciding. You know?

Bradley: Yeah.

Hernan: Because we’ll have overqualified people and we will say, “Screw it. We’ll hire them both.”

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Bradley: I was just going to say, that’s typically what happens. Once we set up the hiring funnel, and run some prospects through it, once we get through the interview process, we end up with such qualified candidates that even if we only had one position to fill to begin with, we generally end up hiring two, or three at the same time, because-

Hernan: Yeah.

Bradley: They’re such good candidates.

Hernan: Yeah. That’s, that. I’ll put the link over there. I’m looking forward to-

Bradley: By the way-

Hernan: Yeah.

Bradley: Hernan, if you don’t mind, jump into Click Funnels and grab the webinar registration link for that, the Outsource Kingpin webinar.

Hernan: Yeah.

Bradley: Because, Edward, I recommend that you join the MasterMind for real, but if you want to just go through the Outsource Kingpin webinar that we did where we walk through the process and everything, there’s a webinar, an auto webinar that we have set up for that, and you can always go check that out first before you pull the trigger.

Hernan: Mm-hmm (affirmative).

Bradley: Okay.

Hernan: I’m going to drop them both on the events page.

Placing Your Logo In Creative Commons Videos In YouTube

Bradley: Very good. Thank you. Ethan’s up. He says, “Hey, guys. Hope you’re enjoying the holiday. This question is about local Kingpin video using the creative commons videos for your YouTube channel. I understand that these videos are free to use and modify, but I noticed that some of the CC videos look very professional, had their company logo on the lower corner of the video, I may be wrong, but I remember Bradley saying in one training video is that you can put your logo in front of the old logo from branding purposes, but I just wanted to confirm. Is it okay to place your logo in front of those?”

I don’t know that, Ethan, and I don’t remember ever saying that anywhere, that might have been somebody else that had said that. I typically do not do that, because I’m not sure what the Creative Commons licensing states when it comes to that, so from my assumption without doing any research, I don’t think that would be legal to do. I mean, what’s the worst that could happen? You could get somebody that would say take the video down, or they’ll report you to YouTube and you get a strike on your channel.

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As far as I’m concerned I don’t think anybody, there would actually be any legal recourse, but I’m not an attorney, so I’m not giving legal advice, but I just want to let you know that I typically will not do that, will take somebody else’s video then put a logo overtop of theirs. Usually, I will try to find, if I’m going to use Creative Commons, which I don’t very often, I know Justin Sardi likes to do that, Zane Miller likes to do that, I typically don’t. I like to have videos made instead.

I’ll just go to Fiver or go to Upwork, and I’ll hire somebody to create videos for me as opposed to actually using Creative Commons videos, if I cannot find one, if you find something that’s decent, that you don’t have to modify, and coverup logos and all that stuff, then use that, but if you have to go through that trouble, again, I don’t know what the legal requirements are for that or the consequences of doing that, so I just won’t even bother is my point. Okay?

I’m just thinking to myself why the original creator would put their logo there in the first place and it seems entirely possible to me that some may do this to discourage anyone else from stealing and rebranding the videos. That some of the CC videos be marked by as CC by accident? Yes, Ethan. That is most likely what has happened, I don’t want to say most likely, but there’s a good chance that some of those videos were uploaded under the Creative Commons attribute without the uploader even noticing it, or recognizing that, being aware of it. Right?

That would be my first guess, but it also could just be that people are looking to get more traction out of their videos, and so they add them as Creative Commons, because they know that more people will look at them and possibly use them for their own marketing efforts without taking the logo off. Right? It could be that, that was done intentionally, I’m not sure what the intent was for this particular video you’re talking about, but again, I typically would not do that.

Hernan: Yeah. I wanted to add real quick, Ethan, there are several levels of Creative Commons, like create a comment you can use for commercial use without citing the source, and there are some Creative Commons that you will be compelled, and you will be, it would be compesatory for you to cite the source. You know? Because there are several levels, and several categories, or licenses free to use for commercial, without citing the source, those kinds of things, but I’m guessing that you’ve come across one of those videos that will need you to cite the source. You know?

Bradley: Yeah.

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Hernan: You can use it, but you need to give them credit, which is fine. I mean, if you want to use it, go ahead. Now, with that said, you can get videos done for whatever you are doing for five, or for five, or ten bucks. You know? I would [crosstalk 00:36:45].

Bradley: Yeah. Honestly, Fiver videos typically, a good Fiver video now will cost you 30, 35 bucks, whatever, not a big deal.

Hernan: Right.

Bradley: I mean, if it’s something you could do Ethan is take the Creative Commons video and you could find hint, fact you could use Outsource Kingpin to find a video editor that you could hire on an as needed basis, like a virtual assistant. Right? You could hire a video editor that essentially just send the video, the Creative Commons video to the video editor and say, “Look. I want something like this. Can you make it happen?” A lot of the times they can duplicate something similar to that, and it will be unique to you, so it’ll be your own video at that point, you’re free to do what you want with it, without having to worry about any sort of legal action for misusing Creative Commons, if that makes sense. Okay?

Questions Regarding Update Webinars In IFTTT SEO V2

Greg’s up, he says, “Any IFTTT training the first section updates includes several update webinars,” yeah, that’s correct, Greg. “Nothing for December,” yeah, we’re not actually going to have one in December, the next update webinar has already been scheduled. That’s for next Wednesday at 5 p.m. okay? That is update webinar number eight. Then, in the last section of the bottom page is called Update Webinars, it just has four webinars. “Is that by design, or by design to have some of the same webinars in both sections?” No, Greg. That last module can just completely be removed from the training area.

I’m not sure why there was another module put down there for update webinars, but I’m just putting all the update, well, the update webinars, in my opinion, should be in the update section, which is module number one, or number two, I cannot remember. That’s where the update webinars should be. That bottom module can be removed. In fact, somebody, you know what? I’ll make a note of that. I’m going to do that right now. Excuse me, guys, I’m taking a note. Remove webinar module. Okay. Yeah.

Update webinar number eight is next Wednesday at 5 p.m. it’s in the IFTTT SEO Academy Facebook group, click on the events tab, and then you can click on that link, and it will take you over to the actual Google event page, where the webinar will be held. That’s update webinar number eight. Thanks for pointing that out, Greg. I know that module, that bottom module, is there, it just needs to be removed. Okay. All right I made a note of it. It’ll happen in the next couple days.

Curt says, “Great Christmas. Glad you folks had a good one, too.” I did. I had a great one. Thanks, Curt. Let’s see what’s next? Okay. Michael says, “No coupon code needed for the Udemy course, so just go to the site, and all the prices are $15.00 each.” Awesome, Michael. Yeah. I wasn’t sure if new accounts got the same deal, or what, but I know mine has that deal, and I’m telling you man, those three courses I posted, I’m just doing the remarketing one, right now, but I picked up the other two, because the remarketing one is so good.

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What I really like about those is the fact that, you guys know how we do training, we don’t just teach how to do stuff, we teach why you do it, too. Right? I think that’s critically important for anybody. Like, me, personally I need to know why I’m doing stuff, not just how to do it. The courses that I pointed out, he goes through great lengths to build the foundation first, and I think that’s really, that’s so overlooked in our industry. You know what I mean? Building that foundation of understanding the technology behind what we’re using and how it works, and why it works that way, and all that kind of stuff, and again, I’m just really, really impressed with the course, with the remarking course, so I picked up the other two, as well.

Okay. “What are the names of the courses?” What do you mean what are the names of the courses? I dropped the links. There on the page, Edward.

Adam: I got them covered.

Best RSS Feed Creator To Create A Feed For Any Page

Bradley: There on the page, Edward. Just go click on the links, it will take you directly to the course. Did you drop the … yes, you did. Never mind. “I need to find an RSS creator to create a feed for any page, all the ones that I used are debunked to which should I buy, RSS Smasher?” Yeah, Edward. It depends. If you’re just doing it strictly to create a feed for any page. I’m not sure what you mean for that. To create a feed from a page? I’m not sure about that, but I can tell you Lisa Allen’s Rank Feeder, you can take a single post, or a single page, or a single YouTube video and stick it into a created feed with other content.

That’s what creates co-citations a very, very powerful method. You can make that post what’s called a sticky post, so it sticks in the feed at all times, which means every time the feed is updated with new content from other publishers, and the bots come crawling that feed, your post, your sticky post, which could be again, a page, a post, a YouTube video, anything, will always be associated with that other content. It’s called co-citation. Very, very powerful method. Rank Feeder is outstanding for using RSS for SEO. RSS Masher is in my opinion better for traffic generation. If that makes sense?

Rank Feeder in itself is outstanding for SEO, because of being able to basically take any static item and stick it in a feed, which is dynamically updated every time new content is added. Does that make sense? You don’t even have to be the one adding content, you can benefit off of other peoples activity by creating a feed with your post, your item being made sticky in that feed. If that makes sense?

It’s a toss up, really. It depends on what you’re trying to do, if you’re trying to do strictly SEO, Rank Feeder is the best option, if you’re trying to do more traffic generation, then I would stick, I would go with RSS Masher. In fact, we have Mastermind members that are using both, which I completely understand, because one of the questions was, “Can we replace Rank Feeder with RSS Masher?” I said, “I wouldn’t do it,” if you’re getting, achieving success with RSS Masher, excuse me, with Rank Feeder already, if you are getting good results, I wouldn’t discontinue that. I would continue using that, and that RSS Masher as another tool in your toolbox. Okay? Wow, we’re almost done with questions this is going to be good timing.

Number Of Brand Navigations To Add Per Month In Crowdsearch For A Site With No Brand Search

Michael [inaudible 00:43:07] is up, he says, “My site has 40,000 impressions, and 3500 clicks per month, currently no brand searches. In Crowd Search, how many brand navigation’s would you add per month for this site?” That’s a great question, Michael. I would start slow and build it up. Build the volume, or the velocity of brand searches over time. What I would do is go in and create a brand search, and guys remember navigational searches are, there’s several variations of navigational searches. Right?

You could have the brand name, let’s just use company as the name, so Company then you can have Company phone, Company contact, Company location, Company website, you can use all of those different type, you can add Company plus keyword, right? Company plus services, like different service or products that you sell, so now you can start associating the brand name with those keywords, or those products, or services. There’s a ton of things that you can do with navigational searches.

What I would recommend that you do is set up variations of those navigational searches, and then put them all in Crowd Search, but only turn on two or three at a time with very, very low volume, and then every, maybe set a calendar reminder to once a week, go in and cycle through, in other words, turn off the two or three navigational searches that you had on for the past week, turn those off, and turn on the next three navigational searches with very low volume. Then, do that over the course of a few weeks, and then start to slowly edit the volume numbers. Right? That you are increasing the search volumes. The click through.

Start increasing that over time, but I would start real, real low to begin with because if you have no brand searches to begin with, and you can find out whether you’re having any brand searches guys by going into the search console. Right? Take a look at the search query report. Then, you’ll be able to determine if you have any brand searches, and if you don’t that’s a great opportunity for you to use Crowd Search in how I think Crowd Search signs the most, and that’s navigational searches. I think, that’s the most powerful way to use Crowd Search, is navigational searches, and I’ve been saying that since it was released in November of 2014. Okay? To this day, I still think that’s the most powerful way to use it.

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You start to ramp that up, and over time those navigational searches are going to give, add a lot of weight to your site. It’s the site weight algorithm, or patent from Google, and I don’t know, that’s not the official term for it, but I know that patents exist. I’ve seen it. You will actually add weight to your site that way. Very, very powerful method, but start cycling through that. Again, just set a calendar reminder, better yet, have a virtual assistant do that for you, that way it’s not even something you have to do yourself. Okay?

All right. Cool. “Thanks, Adam, for the RSS Masher link.” All right. Hey, guys, if we don’t have any other questions we can wrap it up just a couple of minutes early for the end of the year. We’ve got Master class that starts in about 15 minutes. I’ll give it another 30 seconds or so, if you have any other questions post them. You guys have anything else you want to add before we wrap it up?

Hernan: I think we’re good. I just wanted to wish everyone that they start, that they end 2016 in a great manner. They start 2017 in an even better manner, and I would suggest that maybe Adam can refer and defer to this, but I would suggest that you don’t make new year resolutions, but you start working, right now, for whatever you want to achieve by the end of 2017.

Bradley: Yeah.

Hernan: Do not make resolutions, if you wanted to achieve something this year, you should have been working in 2015 to do it, so now is your time to start working for whatever you want to achieve in 2017.

Adam: Yeah. I’ll tell you what, how about this? The first three people, sorry about the feedback, the first three people who give us a serious explanation of what you want to do in the first three months, and you’re going to start working on it, when I get home, if you write it down, I’ll pick the first three on the page, tell us what you’re going to do, at least two sentences, tell us what your plan is, and I’ll send you out the Entrepreneur On Fire book, so you can plan out your 100 days and get it done. We’re serious about it. Get out there, get started. Like Hernan said, don’t make new years resolutions just start doing something.

Bradley: Yeah. Here, I’ll add something, and Michael I’ll answer your question, here, in just a moment, but since we have a few extra minutes to build on with what Hernan just said, guys sit down, draw out a plan, set goals, I know goal setting is so abstract and for the longest time, for so many years in my business I never set out any goals. I never defined my goals, and wrote them down in clear written, to me, there’s something about handwriting stuff, too that makes it seem like I take more action for some reason when I write stuff down by hand versus typing it out.

Take a notebook and sit down, guys, and spend an hour or two, literally thinking about what you want to accomplish in 2017. Think about where you would like to be one year from today. Where you want your business to be? Visualize it. Close your eyes. I don’t care how stupid you feel sitting there doing it, just close your eyes and visualize what that day would look like at the end of the year, next year, if your business is where you want it to be at that point.

From that point you work your way back and break down, okay, what’s it going to take for me to accomplish that? Start breaking it down into manageable chunks. For example, I mentioned this, I think last week, somebody asked and I said the Twelve Week Year is a book I highly recommend for planning, and that’s something that you can literally, you could take your one year vision and break it down into four chunks, four big chunks, which would be each, quarterly chunks, and then all you do is take each quarter and from each quarter chunk give 25%, each one of those, you take it and you break it down into monthly activities. You take your one chunk, your quarter chunk, break that down into monthly goals. Right?

You would have three monthly goals, then you break the monthly goals down into weekly goals. You’d have four weekly goals to equal the month. Then, you break that down into daily goals. You always work your way back from the end goal back to today. That’s how you, in the Twelve Week Year, guys if you haven’t, I say, make 2017 the year that you apply some methodology such as that, because you’ll get so much more done, it will help you to stay focused, and it will help you to avoid distractions, and avoid shiny objects, guys.

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Write down your goals, and post them somewhere, like a whiteboard, whatever, post them somewhere where they’re within eyesight of your workstation, so that you can constantly be reminded of what your goals are, so that when you get that JVZoo email with the new shiny object that promises riches in three days from a push of a button, you’ll avoid it, because it won’t be something that’s actually moving you towards that goal that you’re looking at. If that makes sense? Keep that in goal in front of you at all times to be a constant reminder of what your overall vision is, and it will keep you from straying from the path that will get you there. If that makes sense? Okay?

I told Michael I would answer this, “I have added five variations of brand navigation’s already in Crowd Search. I set up at two per month for first month. Is that too low?” Yeah. I would think that’s a little bit low, Michael. I mean, again, guys, always air on the side of conservatism, be conservative when it comes to that, instead of aggressive, in my opinion, unless it’s a spam site, a turn and burn type thing, but yeah, start low, but I would say two for the first month is, that’s one brand search every 15 days. I would go a little bit more aggressive than that, maybe 10 for the first month. That would essentially be one brand search for every three days. Right? Roughly.

Then, I would kind of work my way up from there, but again you can always go lower, that’s fine, and build up slower. That’s entirely up to you. It seems from the stats that you were posting earlier 3500 clicks to your site every month, you could go a little bit more aggressive on those numbers, and you’d be fine. If you had a site that only had 50 clicks in a month, then yeah I wouldn’t say do 10 brand searches right off the bat. Two would be a good number for that, but since I think you said you had like 3500 clicks a month, you could go quite a bit more aggressive, even probably 20, 25 brand searches per month for each variation.

Again, I would start ramping that up slowly. Maybe start with 10 per variation, and cycle through them. Only run two or three concurrently at any one time. Then, every couple weeks go in and switch it out. Turn on the other ones that haven’t been running. That kind of stuff. Then, ramp it up from there. Start off with maybe 10 click throughs per month, per variation. Then, ramp it up from there. Okay? Cool. Okay. I think we’re done. Are we done?

Adam: I think so.

Bradley: Okay.

Adam: I think we got what? One more person wants to post just to clarify. I’ll send you the book for free when I get home. Look it up. Hernan, do you remember exactly what the name of the book is? Is it the EOFire, I forget what they call it, now.

Hernan: The Freedom Journal.

Adam: Yeah. The Freedom Journal. Thank you. I used one last year, it was great. I ended up making my own book based on this, and a couple of others I’ve used. If you just want to tell us what you’re going to do, and then this will help you plan it out. This is like a 100 day, broken up into sprints to help you achieve your goals. I think we got one more spot, if somebody wants to answer, and tell us what your plans are, and what you want to do with it, and I’ll go home, I’ll contact you, and I’ll ship it to you for free.

Bradley: Toby, to answer your question. That email that you’re talking about is the email that YouTube sends, because you’re a subscriber to our channel. When you click that link, it takes you to the watch page on YouTube instead of to the event page. However, right in the description is the link to the Hump Day Hangout page. The event page, which is what you’re looking at, here.

Guys, if you ever have trouble finding the event page just go to semanticmastery.com/humpday one word, and it will take you to this event page, or if you cannot remember semanticmastery.com/humpday, just go to semanticmastery.com and click on the Hump Day button on the site, and it will take you over here. Again, that email that you received is an email from YouTube because you’re a subscriber. When you click on that link, it’s going to take you to the watch page, but in the description of the watch page is the link to the Hump Day Hangouts events page. Okay? All right. Anything else guys? Can we wrap it up?

Hernan: I think we’re good to go.

Bradley: We’re done. Okay. Cool. All right. Again, thanks everybody for being here. Master class starts in five minutes. Thanks for an awesome year for 2016 guys. 2017 will be even better.

Hernan: Yes.

Bradley: We will be reaching our three anniversary as Hump Day Hangouts in October of next year, which will be what? That will be episode 154?

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Adam: 154.

Bradley: Or, 156?

Adam: 156. Yeah.

Bradley: 156.

Adam: That’s awesome. Yeah. Thank you, guys. Everybody, here, and everybody watching. This has been an awesome year, and I’m looking forward to 2017.

Bradley: Yeah.

Hernan: Yes.

Marco: By everyone, happy new year.

Hernan: Bye.

Bradley: Bye, guys.

Marco: Later, dude.

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Weekly SEO Q&A – Hump Day Hangouts – Episode 110

By April

Click on the video above to watch Episode 110 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.




Adam: Hey everybody. We are live, and welcome to episode 110 of Hump Day Hangouts. We got part of the group here, so we’ll do quick hello, and then we’ll get started. Marco, what’s going on man?

Marco: Quick hello.

Adam: Well played. How’s the weather?

Marco: It’s great, man. It’s fabulous. Rain is leaving us, so now we won’t have rain for about four or five months, and it’ll still be warm.

Bradley: That’s because all your rain is going to where Adam lives as snow.

Marco: Yeah.

Adam: That’s why I got my beanie on in case we get an avalanche in here.

Marco: Oh crap.

Adam: How about yourself, Bradley? How you doing?

Bradley: I’m good. Happy to be here. I’ve got a lot of questions already.

Adam: All right. We’ll keep going then. I wanted to let everybody know, next week, if you’re subscribers, you’re going to be getting an email with some special offers. We’ve got a couple offers next week that we’ve never had before. Going to leave it at that. We got some cool stuff coming up, and we’re also going to be tying that in with some charity work that we’re doing. We’re going to be donating some money from each of the sales to two foundations I guess you call them. Toys for Tots at the USMC Foundation, and then the other one I believe, Bradley correct me if I’m wrong, but it’s the Shriners Children Hospital.

Bradley: Yeah, Shriners Hospital for Children. Correct.

Adam: That’s it. Got you, so we’re going to be donating 10% of every sale to both of those, or dividing up between those two. Not to get that wrong. Hopefully, and also if you’re interested in just donating, we may put a link definitely up to that. If the products aren’t for you but you feel like donating and you’re in the spirit, then by all means help out some kids over the holidays.

Then Marco and Bradley, you had something about Near Me, right? We had the webinar last week. I think some people were still asking us about the Near Me webinar we did with Mike Pierce, so if you just want to fill people in on what was going on there.

Marco: Sure.

Bradley: Before we do that though, got to say hi to Chris and Hernan who both show up fashionably late. Hey guys.

Hernan: Hey guys. Sorry about that, but for some reason Hangout wasn’t liking it.

Bradley: Blame Google.

Chris: Same here.

Hernan: Yeah, always.

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Near Me Domination

Bradley: As far as the Near Me stuff guys, since the webinar that we did with Mike Pierce and Angel Cruz about the Near Me Domination is what it was called, and looking at the Near Me key words there’s a shit ton of traffic there. It’s kind of tricky as how to I guess monetize that traffic properly. If you’re going with local there’s I think some restrictions or some road blocks, because people that are searching with the Near Me key word are typically – I mean, that’s like a national search. In other words, it doesn’t matter where they are in the country, they’ll search for that. Optimizing for SEO purposes, there’s a ton of traffic. I haven’t been through the course 100%. I’ve scanned through it, but I think that for local stuff there are some challenges that again, are probably resolved within the content itself, but I haven’t been through it like all the way through. However, that said, I’ve been playing with it ever since last week, because when I saw how much traffic there was on those key words it really got me excited.

You guys know I’ve been doing a ton of pay per click click stuff, Adwords stuff, so I set up several different campaigns now for Near Me key words, and I’m testing affiliate offers. What I’m finding is there is a ton of traffic in those Near Me keywords. For affiliate offers the challenge is people typically that are searching for something Near Me are typically looking for a service or a class or whatever that’s near them, so trying to monetize that traffic with affiliate offers is been a bit challenging for me. I’m getting a ton of clicks through to my landing page, but I’m not sure that the offer is jiving correctly with that type of traffic. I’m going to keep testing with various offers to see if I can capitalize on the traffic that’s there. It’s pretty exciting, and I think I’m going to continue testing with it. I’ve thrown a couple hundred dollars in the traffic in the last week at it already, and I plan on continuing to test until I find a few methods that work really well. I highly recommend that you guys check it out. I don’t know if that offers going to be open for anymore than probably about another 24 hours or so. Adam do you know when it closes?

Adam: Yeah, we’d have to look. I put on there – I’m not sure. Sadly, it might already have ended, but I think – They said a week, and I thought it was last Wednesday, but if not, like I said, check out the webinar. There’s some killer information in there.

Bradley: The last thing i want to say about it is just that I think that there is a ton of traffic there. There’s no doubt. I’ve proven that through my own data, which by the way, we’re going to have master class after Hump Day Hangouts today. I’m going to be going through some of the Near Me campaigns that I’ve set up and ad words with the master class guys, so those of you that are in master class, you’ll be able to see some of my data from the last few days, so I’ll share that with you. But what I’m saying is there’s a ton of traffic there, and why not take advantage of it while it’s there. What I mean is, every time we find something guys in marketing, especially when you talk about SEO, but I’m doing strictly the PPC stuff on this case study, is we typically want to look for stuff that has longevity. I don’t know how long this will last, except that Google is promoting the Near Me searches. They are, and in the webinar Angel pointed that out through what they call micro-moments and all that, so they’re actually pushing that.

In part, when you do a search on a mobile device in Google, you’ll see for almost every keyword the auto suggest will suggest whatever your keyword is plus near me, and that’s even starting to show up on desktop searches. While there are some challenges there, there’s a ton of traffic to be had, and I think that we should be exploiting that to the best of our abilities, which is why I’m testing so heavily on it right now. We’ll have more data as some more test results come in. Marco, did you want to comment on that?

Marco: Yeah, and it’s really simple. I mean Google is behind this, and so they can end it at any moment they want. I mean they could end search at any moment. It’s Google’s company, guys. They can do whatever they want. They’re going to piss off a whole lot of advertisers if they do that, because there’s people that are actually paying, like you, for ads for Near Me. If they stop, how many people are investing money in Near Me searches, and ad words, and YouTube ad, and whatever else people are buying ads for. Think of it that way. Personally, I don’t think it’s short term. Neither is it long term. They’re pushing people some kind of way. I don’t know what they’re trying to teach [inaudible 00:06:42]. I don’t know what it is they want the AI to learn. I don’t know what they want from this, other than just tons of data, these micro-moments, because [inaudible 00:06:53] just Near Me searches, right? Go ahead Chris.

Chris: Well, the thing is they will replace [inaudible 00:06:58] GPS data, or like data they get from the mobile phones, location based. They get all the data right now and collect on that, and we can literally bank quite nicely on that when they are collecting data. [inaudible 00:07:11] just replace it on any kind of mobile phone and get the data from that phone and it’s just replaced.

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Bradley: Yeah, but until that happens why not take advantage of it is my point.

Chris: Exactly.

Marco: When we came out with [inaudible 00:07:26] academy people kept asking, “Well, wouldn’t they just close the loophole?” Well, yeah, of course. They just could.

Bradley: It’s been two years though.

Marco: They haven’t, so why not just keep taking advantage of it? This is the way we do it. We always tell you, “Never experiment on a client site.” So go get your own stuff, do it as an addition to whatever it is that you’re doing for your clients. Add a page. If anything happens take it away. Go into a sub-domain. Protect your client at all times, but by all means take advantage of this right now.

Bradley: I agree with that 100%, so anyways. Anything else we got guys, before we move on?

Adam: I think that’s it.

Manually Linking To The Blog Posts In The YT Google Video Profile That Ranks Higher Than The Brand Page

Bradley: Okay, cool. Well, let’s get into some questions. We’ll start with Jordan. He says there’s a diagram on the IFTTT Facebook page that makes this a much simpler question, ha. Okay, Jordan. I’m not going to go pull that up right now. Somebody else wants to pull that up for me, and maybe drop the link.

Adam: [crosstalk 00:08:34] actually. Must have clicked on it [inaudible 00:08:36] down earlier.

Bradley: Yeah, okay. Had done for you network built for YouTube for a church. Thus, I have a Google branded page for non-profit client Milestone Church that syndicates their YouTube along with a corresponding profile [inaudible 00:08:52] as pastor little Jeff, or Jeff Little, excuse me. There is also a separate RSS blog fed Google page for the pastor – Okay, blog fed Google page for the pastor that syndicates the blog and corresponding profile for the pastor that receives a blog RSS fee that is built around the leader’s name. We are naming this term to search well. Okay. Currently the YouTube fed video Google profile – YouTube fed video Google profile. Number one profile is searching better for pastor Jeff Little than either of the blog RSS branded page or profile number two from the term – Yeah, this is freaking confusing. Do we have a link somewhere for that guys, for the diagram? It would help if I had a diagram.

Adam: No, I’m looking right now. [crosstalk 00:09:43] if you’ve got it, [inaudible 00:09:44] later on Facebook or something.

Bradley: We might have to come back to this one Jordan. Question, would it hurt to manually link to the blog post in the YouTube Google video profile number one above? Link to the blog post since it ranks higher, or would Google see having a branded page around the person featuring all the posts plus a different profile sharing all the blog posts as gaming the system? Recommendations. Again, without looking at a diagram to where I have a better understanding of this, this is a little bit abstract for me to visualize in my mind.

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Adam: Just got it.

Bradley: You did?

Adam: Yeah, what do you want me to –

Bradley: Drop it in slack. [crosstalk 00:10:24].

Adam: As soon as Facebook plays ball here. There we go, all right.

Bradley: Let’s go check it out. YouTube feed, persona – Oh, I know you guys probably can’t see this. Let me click on it. Maybe I can zoom in. Corresponding profile persona of pastor little Jeff. Okay. Best ranking for pastor Jeff – Now why do I keep saying little Jeff? Dyslexia kicking in for some reason. It’s selective dyslexia. Will it hurt to manually share the blog post to YouTube profile? No, it shouldn’t, and the only reason I say that guys is because it’s okay to share to both a Google plus page as well as to a profile. It makes sense to do so. I mean, think about it guys. We set everything up in the IFTTT training using pages. The reason we do that is because you haven’t been able to post by any automated fashion to a profile until recently, which I think was pointed out to us last week on Hump Day Hangouts. That buffer now allows you to connect to profile, which I confirmed that today actually, and so that’s pretty cool. Google had never allowed anybody to automate posts to a profile. It was only automated to Google plus pages, and so that’s why we always used pages, number one.

Also, you can separate the page from the persona that way, and that way the persona could actually have multiple pages if needed, and you can syndicate different content to the different pages, so that’s in part why we didn’t do it. It makes perfect sense that if you have a legit profile that is associated with the page or the business or the brand, that you would also share your stuff on that profile. Particularly because most of the time, the Google plus profiles are going to have more followers and more engagement interaction than pages do, right? That’s just the nature of Google plus. If you go through Google plus posts, like just in your Google plus feed, you’ll notice that almost everything is done via profile. Like all engagement and most all posts and everything else. Typically the brand posts have very very little engagement, right? Anything that’s posted to a brand page has very little engagement. Usually there’s not as much interaction, that kind of stuff. You’ll see that most profiles are associated with some sort of brand, but the activity is produced from the profile itself instead of through a page.

Again, if you have a specific situation like what you’re talking about here Jordan, then yeah it makes absolute perfect sense to be able to also post to the Google plus profile, and you can automate that now apparently, according to Buffer. You might just want to – So that you don’t have to do it manually. Unless there’s a reason why you’re doing it manually, you know so you can add additional stuff into the post and all that, that’s fine if you want to do that. If you want to automate that you could always set up a second IFTTT account and a second Buffer account, and therefore you could automate those posting over to the profile page as well. Does that make sense? Guys, was I clear on that?

Hernan: Yeah, I think it was clear enough really.

Website Version To Choose When Evaluating Metrics Of Expired Domain In Majestic SEO

Bradley: Okay, well then we’re going to move on. Okay, Dean says, when evaluating the metrics of an expired domain in majestic SEO, would you use the values given by – Oh, this is a good question Dean. You have to look at all of it, Dean. In fact, Terry Kyle – Let’s see if we can look this up real quick. Terry Kyle … Let’s just go look at his blog really quick. He has a great post about this very specifically if we can find it, and I’m not going to search for it guys. You can search for it yourself, but – Let’s see. He might have it here. Just a second. Right here. Well, no, that’s not it. This is a different one. This is a different post. Anyways, go search on Terry Kyle’s blog. It’s blog.terrykyle.com guys. Go search on the blog. Go look through his blog posts. It’s somewhat of a recent post within the last two or three months, but he talks very specifically about that. About how whenever you’re looking at a domain, especially a domain that you’re going to purchase that has expired or whatever, and you’re looking at a majestic, you got to look at all versions of the domain, which sucks.

It’s really stupid. I wish there was some sort of mean or average that majestic could come up with for all the different variations. It’s going to be different if you’re looking at sub-domain or the root domain, and that includes dub dub dub dot, or any other sub-domain. Whether you’re looking at the full URL including HTTP. All of those are all going to give you different values, and on top of that, you multiply all those different variations by two because there’s a historic and a fresh index, and everything is going to give you different results, every single one of those. It ends up that you end up with like ten or twelve different metric values from majestic for every single domain that you look at. It’s incredibly irritating, but you have to look at all of them and then make the determination.

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Typically what I do, and again off the top of my head, I think the best version to look at is just the root domain, domain.com in this case. Like if you were going to have a final say that would be the one that I would think would be the best, but again, I’d have to reference Terry Kyle’s blog post to get specific on that again. I’m not going to find it for you guys. Just go to his blog and look for it. It’s a great post, and he talks about that in detail. Any comments guys?

Hernan: I would suggest that you also subscribe to his blog. [crosstalk 00:16:39] yeah, it’s a great blog. Terry’s always got [inaudible 00:16:44]. We take a really similar approach with the no bullshit approach. We were saying we were testing it, etc cetera. It’s kind of our own [inaudible 00:16:59] if you would. I would suggest you go ahead and subscribe to his blog. We learn a ton of things from Terry Kyle, and not only that we kind of test stuff and then we give it our own tweak. He is also grabbing stuff form our site. I talk from time to time with Terry Kyle via Skype, and he would tell me that he saw one post or whatever from [inaudible 00:17:25] and I could tell he was really interesting. It’s a two way interaction, so you guys can get a ton of value from his blog as well.

Bradley: He’s one of the people that I truly respect in SEO guys for sure. Definitely go check out his blog, and look that one up specifically Dean. You’ll find a great post about that. Chris has got a good point. He says choose the most advantageous and use that as your canonical. In other words, point all of the other versions to that as the canonical, but you know again, just go though that blog post. It’ll give you a better idea.

Semantic RSS Plugin

Chris W says, “Does your RSS plug in cause any sort of duplicate content issues if you also have [inaudible 00:18:08] installed?” No, Chris. No. There’s no duplicate content issues because of an RSS feed. All an RSS feed does is display content from your blog. A standard RSS feed is not indexable. Google won’t index an RSS feed. Now, some of the third party RSS apps that you can use, like FeedBlitz for example. FeedBlitz will index your RSS feed, because it’s formatted like an html page anyways. But even so, that’s not duplicate content, because it’s typically going to be just snippets, and there’s going to be multiple snippets on the feed, which will change dynamically every time a new post is added to the blog. It will never be considered as duplicate content.

Not only that, but our RSS plug in gives you a custom RSS feed URL, and then the [inaudible 00:19:03] just uses your standard word press feed, so domain.com/feed, right? Those are not going to be duplicate content. They’re just two different feeds, that’s all. So no, it will not cause any duplicate content issues, okay?

Duplicate Content Issue That Should Be Avoided With Adwords

Skye says, “What are the duplicate content issues that should be avoided with ad words, and what happens if an exact match phrase was deleted at some point?” I’m not sure what that means, Skye. That you should be avoiding ad words? I’ve never had any content issues with ad words period, duplicate content issues. I don’t know that there is, and I’m not sure what you mean by an exact match phrase was deleted. I’m not sure what that means. If something was deleted just add it back. Maybe you can clarify, Skye. Until then, I’m going to move on.

Indexing A PDF In Google

RYS Academy‘s been updated, guys. Sorry, that was a bad link. How do you get a PDF index to buy Google? Well, the same way you get anything else indexed, Dr. Brian. You can submit it directly to Google. Make sure, first of all, it’s like a public PDF. The thing is, is if you’ve uploaded a PDF let’s say to Google Drive for example, or to Amazon or Dropbox, or something like that, unless it’s a public link, which you set that as the share URL to make it public for anybody to view, and make it indexable that kind of stuff. You need to make sure that that setting is set correctly, number one. Then all you need to do is go submit the URL directly to Google.

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You can also Tweet the URL if you want. If you’ve got an active Twitter account. It’s crazy, but especially with, and Dr. Gary showed this, which is pretty cool, in the RYS Academy, but if you Tweet – For example, let’s see if I can pull something up. I don’t know what I have here. No I don’t have a doc opened, but if you take a Google doc guys – You know how when you’re looking at a Google doc you can see in the top right corner avatars of other people that are viewing it. If it’s set for anybody that has the link or public you’ll see generic avatars, and it’ll say like anonymous monkey and anonymous ferret and things like that. But you’ll see all those little avatars on the right, and that’s people or bots that are viewing your document. You can actually take a Google doc URL and tweet it out if it’s set to public, and you’ll see all the Twitter bots come within a matter of seconds sometimes. You’ll see the top right corner of the doc just light up like a Christmas tree with all these avatars, and so that means the bots are coming to [inaudible 00:21:41].

The same thing. You can do that. You can index it by submitting directly to Google, or you could do something like Tweet it out, or just build some links to it, and that will eventually get it indexed provided that it’s set to public.

Hernan: To add to what you were saying Bradley, you can even upload it to your own Word Press. You can host it somewhere that is public. Again, in the route for example, of your server, and as long as it’s accessible by Google, it will crawl the entire doc, because the PDF can have live links that Google can actually follow. It can crawl the text within the PDF, so that’s that. Another option I’ve had great success with was uploading to PDF websites, like PDF hosting websites. Like script, slide share. If you have a slide deck you can turn that into a PDF. Doc stock is another one, but if you upload to script, a PDF, you will get a ton of views and a ton of hits from script, and you have a high chance of ranking it as well, which is the main point.

Bradley: Document sharing sites. That’s a good point. Also, Dr. Brian, just so you know, when I said submit directly to Google. Just go to Google and search for submit URL. Submit URL or submit URL to Google, and it’s going to be the first link that shows up. Guys, when in doubt go to Google. You can literally submit the single URL directly through Google search console and you’re telling Google to directly come crawl this URL please and index it, okay? Problem solved.

Hernan: Just to add on to that, if you spam that URL submitter, you get your IP sandbox.

Sharing RSS Feed URL For Multiple Clients

Bradley: Yeah, that’s true. Don’t spam it. All right Chick’s up. He says, “Cheers. Since several RSS feeds are utilized to power up a tier two network, do you think having three to four customers in either the same or similar niche can share that network from their branded tier one branded networks?” Yes Chick, absolutely you can. As long as it’s – Remember guys, tier two networks, which I haven’t been recommending for damn near two years now, at least a year and a half. I recommend that you stick with a single tier branded network only for blog syndication. For YouTube syndication there is no limit to how tiers you can go out, because there is no footprint issues, but for blogs there always has been. We try to reduce that by injecting relevant content triggers, or content sources into the tier two networks so that the tier one branded networks continue to only post content form the blog itself. Not other people’s content. Unless it’s a curated piece of content, in which case it’s still being posted from the money site blog, they’re just referencing other people’s content within the post.

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At the tier two point, the trigger point, so the tier two IFTTT accounts, you can inject other RSS feeds from related content searches, preferably high authority sources, so that you can continually theme your tier two networks and reduce footprint issues. Damon Nelson has RSS masher. I think it’s [inaudible 00:25:07] now, or I think it launches tomorrow. We did a special webinar with him last week. It was opened up to our audience only. If you’re interested in that I’m sure Adam or Hernan or somebody would drop the link. His RSS masher actually has changed my mind about for blog syndication. Full tier two network. In fact, I spent about two and half hours today developing out the recipes, or the applets I should call them, specifically for that, and no I’m not sharing those here. If you purchased RSS masher, Jamon’s going to be holding a webinar next Wednesday evening, so the 21st. At I think 7 p.m. No 100% of the time off the top of my head, but it’s next Wednesday evening, and it’s a follow up at the end of launch where he’s going to be talking about best uses and stuff like that of RSS masher.

I am going to be coming on as a guest to talk about specifically how to use RSS masher for tier two triggers, which now I’m okay with using that for blog syndication. Full tier two networks for blog syndication. I’m going to cover that next week Chick for his webinar. Maybe after that webinar, and maybe after the first of the year or something I’ll share that strategy with the rest of everybody else. To answer your question, yes if you have a full tier two network – Let’s say you have three two tier rings, and you have three or four or five clients that are in a very similar or related industries, each with their own branded networks, yeah there’s absolutely no reason that you can’t share that two tier network across all of them. Remember, they’re just supporting networks. That’s actually a good way to do it in my opinion, because now you’re going to be syndicating content from multiple money sites out to tier two instead of from just one, which is where the footprint issue comes in.

The whole reason why we use relevant content feeds from other sources at tier two is to reduce footprint so that the tier two networks don’t always just have content being republished from one blog. That’s clearly a footprint. You’re doing that clearly to gain search results. If you’re using four or five money sites to feed out to the second tier blogs, you end up with the tier two networks being fed with multiple content sources so that it’s not always just pointing back to one location. In fact, that would reduce or eliminate your footprint issues on its own. You wouldn’t even really need related content feeds at that point if you had enough other tier one blogs actually feeding out to tier two if that makes sense. Was that clear as mud?

Marco: Hopefully I didn’t confuse you guys with that. We’re going to be talking about –

Hernan: I think that’s pretty clear.

Can You Upload And Publish Tier 1 Videos Directly To The 2nd IFTTT Ring Or Use The YT Like Recipes?

Bradley: We’re going to be talking about this, like I said, next week. Anybody that picked up RSS masher, whether it’s from our link or direct from Damon, it doesn’t matter. I’m going to be on the webinar with him next week, and we’re going to go over this strategy specifically. Ivan’s up. “Hey guys. I finished creating a second IFTTT branded network.” Beautiful. Plus one. “Around a new service for video promotion. No website yet. How should I use the videos of my first network? Can I upload and publish them directly to the new ring, or use the YouTube like recipes?” Like recipes, Ivan. That’s the best way to do it buddy. Just go ahead and set up the like recipes. They’re in the account workbook template. Make sure that you’re logged in to that channel, for that second network I mean, logged in to that channel, that YouTube channel, and then go like the videos from the first channel. They should syndicate out to your second network, and that’s the best way to do it.

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Greg says, “Wow, got my RYS stack back so quickly from the recent special. I am super impressed.” Plus one. Awesome Greg. Thank you. Justin, our RYS stack builder, is a ninja. There’s no other service out there that can build them like he does. I promise you that.

Are Google Sites No Longer Free?

Craig’s up again. He says, “Tried to map a domain to G site recently, but wasn’t allowed to. Are Google sites no longer free? When I looked they were coming up as part of the G suite, which is a minimum of five dollars per month. Will this affect stack or am I being paranoid?” That’s a good question. Marco, I’m going to have to have you comment on that, because it’s been a few months since I’ve built a G site.

Marco: No, I just built one yesterday.

Bradley: Okay.

Marco: I haven’t mapped any, so that might be the only way you can map now is by paying Google. I’ll have to check it out, but Justin would have told me we now have to pay for G sites if the problem were that they can’t be created free. As far as I know, and I just checked yesterday because I was testing, they can still be created – As a matter of fact, I was testing both old and new just to see how much trouble I can get into. You can’t do anything with the new ones, but they look really good, so no. I don’t see any problems. They’re still free. Now, if you want to map – He might be trying to map to the new G sites, and that might be a problem. Now, I don’t see any problem with paying Google five bucks a month, because then you become a customer rather than just a mooch. It offers some protection. I’m not saying that you’re totally protected, but you do get some protection, so five bucks a month for the G suite go for it.

Bradley: What did you mean by the new sites you can’t do anything with them? I’m curious.

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Marco: I can’t get an RSS feed, and if I can’t get an RSS feed from it then I can’t run it into IFTTT. I can’t really do all of the stuff that I want. You used to be able to go into the html part and play with that, and now you can’t.

Bradley: Yeah, probably because it’s responsive right?

Marco: Yeah, that would be one of the reasons, because you can’t manipulate, like you can’t play with the CSS since they control it. It may be part of a future update where they go as far as WordPress has gone, and give us all that flexibility. I don’t see it though. That’s what I meant. That I can’t do anything with it other than create a site that looks really good on both mobile and desktop by the way, or any type of device. It looks fabulous, and Justin – I forgot to mention that, right? Justin did a whole tutorial on how to create a new G site, and I might be giving that maybe during a webinar. A special webinar, whatever. We’ll give that training away if you guys feel up to it. We can discuss it. Anyway, that’s what I meant.

Bradley: Stop giving away the farm, dick.

Marco: Yeah, right.

What Permalink Structure To Use On A Mail URL?

Bradley: Oh, how the tables have turned. Next, Emmanuel. He says, “Hey guys. For some weird reason I seem to be having a hard time understanding how to silo out a WordPress site. In the permalinks I have a custom structure of category [inaudible 00:32:33]. When I create a new post the permalink looks like, but when I go to view the category the URL is.”

Yes, Emmanuel, that is correct. Now what you have to do Emmanuel, is you have to 301 redirect the category URL to the actual page that you set up. In other words, in WordPress if you want to set up silo structure and use pages and categories both – Remember, category structure deals with posts, not with pages. If you set a category you put blog posts in the category. It doesn’t do anything with the pages. Pages are separate. If you want a silo structure with pages you create a page, which is known as a parent page, and then a child page. That will give you the same structure. The physical silo structure which you see in the URL. In other words, if you had root domain and then you had a top level page, which would be a parent page, and then you want to have a child page, then it would be root.com/parentpage/childpage, so that’s the physical silo structure. You see it in the URL. You can literally see it visually in your address bar.

However, if you want to use a combination so you can go to a third level deep via posts, stay with me here guys, then you would still use categories for your silo structure using posts, but what you do is you end up – Remember, with categories you can also create parent categories and sub categories. Top level categories and sub categories, which again, will give you that same structure. Root.com/category/categoryname/subcategoryname, but then you can go even one level deeper, and that’s with posts. The way that you work that out or reconcile that inside of WordPress so that you can use a combination of pages, categories, and posts all in the same silo structure, is with the categories you go create the category, then you go create the page. If you are using sub categories as well, which would be known as a complex silo structure, then you would also create corresponding child pages. For every category you create, you create a page with the same slug. You guys get that?

Let’s say that your slug is top level silo one. I know that’s an incredibly long slug. You would never use that. Let’s say it’s top level category one, or top level silo page, you would create that as a category. Then you would go and create a page and use the exact same slug. No typos, no changes, nothing. Make sure it’s the exact same slug, so top level silo page. Then you go in with a 301 redirect plug, and you can use simple 301 redirects, and you take the category URL. Anything past the .com here in this case, you would the slug part of it, you know what I’m saying, for the category, and then you would point that over to the page URL. The matching or corresponding page URL, so that, if anybody ever clicks on a category it redirects them automatically, and they’ll never see it. It’s done automatically, but it’ll redirect them to the page, which is what you want.

On top of that, whenever you start building out your silo with supporting posts you should always link within the post a contextual link back up to the category. By doing so, you’re always going to be feeding relevancy back up to that top level page. You don’t want to rank a category page, you want to rank a page, so you want to make sure your category URL is redirected to your page. That’s something that we cover extensively in stuff like master class and mastermind. I don’t have time to draw out a diagram to show you guys that here on Hump Day Hangouts, nor is this the place for that.

Marco: Hey Bradley, I posted links to our video. We have a video series where we go into silo architecture. Simple. Complex. I posted it further up if anyone wants to click on it and go take a look you’re more than welcome.

Bradley: That’s a great question Emmanuel, for real. That’s a really good question. I understand that trips a lot of people up. Marco, thank you for posting those. I did two videos for simple silo structure and complex silo structure, and there’s diagrams in there. If you need additional help beyond that Emmanuel, come join us in the MasterClass, and we’d be happy to diagram that out for you and help you with it.

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Does Linkedin Work Well With IFTTT?

Emmanuel is back up. He says, “Also I notice LinkedIn isn’t in the IFTTT 2.0 training. Does that platform not work well with IFTTT?” No it doesn’t Emmanuel, or else it would have been in there. A couple reasons why it doesn’t work very well. Number one, creating fake LinkedIn profiles, they don’t stick. They get terminated very easily, so it’s a waste of time if you’re trying to create persona profiles.

Second, I have tested – It used to be a few years ago where you could post to a company page inside of LinkedIn from IFTTT, but I think that option has been removed, so I just don’t mess with it. It’s just not worth it. There are ways if you have your own profile for LinkedIn, because I don’t recommend creating fake profiles guys for LinkedIn unless you’re using Browseo. If you’re using Browseo that’s a different case all together, because then you’re going to have a specific IP associated with that account, and you are going to leave your cookies in that browser specific to that profile anyways, so that you create a digital footprint, which is what you want. Then you can actually build out some great LinkedIn profiles and get a lot of traction and stuff with those, and not have to worry about them being terminated. Unless you’re using BrowSEO, then no. I don’t recommend creating fake LinkedIn profiles. They won’t work. They won’t last. Not only that, but it’s a pain in the ass to get them to post correctly. There are ways that if you have a real profile, or if you’re using BrowSEO, that you can post directly to LinkedIn from other sources instead of through IFTTT.

That’s why it’s not in there guys, because it’s just a pain in the ass. If the company page’s posting applet or recipe worked, then I would have added a section in the training for that, but since it doesn’t work – I tested that somewhat recently as well, within the last few months, and it still doesn’t work, so we just avoided that all together.

Any Advice On How To Get A Video Rank Back To The First Page?

Okay, Brian’s up. He says, “Hi Brad and team. I have a video that was on page one of Google for about 140 searches per month. Then it dropped to page two about three months ago. I tried [inaudible 00:39:18], links, ad word for video, social signals, etc cetera. Waited for another month and the video will not move back to the first page. Any advice on how to get that video back to the first page. I even changed the title tag but it will not budge.”

My question Brian, would be have you used silos playlists? Essentially siloing out. If you’ve been through our YouTube silo academy, which you should have been by now, there’s a couple different ways. One of the ways I call a mono-silo within that training. It really helps with videos that won’t budge, but you’re going to need to create a bunch of supporting videos. They can be spam videos. It doesn’t matter, but you need to put them in a playlist. Make sure everything is interlinked correctly within the playlist, within the silo essentially. Then you have all of those additional supporting videos that you can use to build links to, which will force link juice back up to the top of the silo. In this case, the video that you want to rank. It’s a great strategy. It works really, really well. It should still work. It’s been a couple months since I’ve done that, but it should still work, because then you’re piggy-backing off the internal linking structure of YouTube.

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Marco: I have an even more basic question for him, because he says it dropped, and then he started … He tried embeds, links, ad words, social signals, and all kinds of stuff to it. Did he do that as soon as it started dancing, because if he did he could be permanently sandboxed.

Bradley: Could be.

Marco: I mean, how soon after the video tanked did he start hitting it with everything that he could think of, which is what it looks like he did. Then, after he did all that, he waited. That’s what I get from the post. I need to know basically how long did you wait Brian before you started hitting it with embeds, links, Adwords, and everything else?

Bradley: The one thing I would say about YouTube though is that I’ve taken videos that I have had sandboxed or demoted because of being too aggressive with links and stuff and been able to recover them by engagement signals alone, which doesn’t mean buying social signals. It doesn’t mean building more links or more embeds. What it means is getting viewers to your video and not spam viewers. Unless you’re using something like a CT spam tool. What do I mean by CT spam? Click through spam tools such as crowd search. That’s something that will work. It does help especially if you set up referral traffic. We’ve talked about that before. I’m sure you can find a video on our YouTube channel where we talk about sending referral traffic to YouTube videos. That helps, but also if you buy – I know you said you did ad words for videos, but it depends on what you were doing. If you do ad words for video, and you do, for example, a video discovery ad for your key words and you can get some traffic to your video, it’s the engagement signals of people clicking on your video and watching. When you use ad words for video you’re paying Google for views. You guys get that? You’re paying Google for views.

Now, Google tells you not to buy spam views, or to try to – YouTube will terminate your account if they think you’ve done that. That’s why those viewing services don’t work anymore that use to, but if you buy views from YouTube or from ad words for video, then all bets are off. That’s not against terms of service. My point is is that you can, especially if it’s for a local term, and Brian I don’t know whether it’s for a local term or not, but you can set up your video discovery ads for example, to that video and have your geo targeting, but go with a broad, like affinity targeting or even topic targeting. Don’t go with such key word targeting, because a lot of times if you have a narrow geographic targeting area you won’t get much traction with just key word targeting or even placements for that matter.

Placements wouldn’t be for video discoveries anyways. That would be for in stream ads, but for video discovery adds you could do something like top targeting or affinity targeting, which is very broad or very general, and you’ll get a flood of traffic to your video. That, a lot of the times especially – Again, keep in mind I mentioned the geo-targeting if it’s a local keyword that you’re trying to rank it for, because if you set up your geo-targeting correctly, all the views that you’re paying for from your ad words for videos will be form local IP’s. It gives huge engagement signals, the right engagement signals to Google to help promote that video back to page one of the search results, because it’s getting local IP click throughs. Does that make sense? If it’s not a local video then you can still, it’s going to require more views, but you can set up the video discovery ads. Target it that way to where you get clicks through to the video.

Also you can set up an in stream ad. When somebody clicks the link in the in stream ad that takes them to your YouTube watch page for that video. Most people think of in stream ads as driving traffic to landing pages, but you can use a YouTube URL on an in stream ad, in other words you can have people click through from the in stream ad over to a YouTube watch page. That works really well because then you can set up in stream ads with specific placement targeting for other videos that are completely relevant to what it is that you’re trying to rank, so now you’re getting relevant traffic to that video as well.

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There’s two things to keep in mind here. Number one, if it’s local set up ad words for video with geo-targeting, but go with broad topic targeting. Like you don’t want to go too narrow with keywords or anything else. You want to go with broader topics just so you get a flood of local traffic. If it’s anything other than just a local video you can also set up in stream ads on highly relevant videos as placements, and then have those ads click through to that video which will give you that topical relevance engagement if that makes sense. But also, like I said, if you want to set up strictly from an SEO point of view, if you want to set up a playlist using YouTube silo academy strategy, which is using playlists to silo out your channel. You can use something like hang out millionaire or live rank sniper, or something like that to blast dozens of spam videos out in the same playlist that all link back up to that one top of silo video, which is the video that you’re trying to rank. Now you have all those different videos as spam points that you can like literally throw kitchen sink spam at because it’s going to flow through back up to the top of the silo, which is the video you want to rank.

For ranking videos I don’t encourage just doing strictly SEO stuff. Engagement is one of the biggest factors for ranking videos now, so if you can buy engagement signals directly from Google do it.

How Do You Know When Your Site Has Been Sandboxed?

Okay, Virginia [inaudible 00:46:20] is up. “Greetings. How do you really know when your site has been sandboxed? Thanks, Toby.” One good way is to search for the brand name. Do a Google search for the brand name and see. Your site should rank number one for your brand name search. If it doesn’t, if there’s third party pages and stuff like that that rank above your site, chances are it’s sandboxed. Another thing you can do is search for the domain name. In other words, go to google. Search mydomain.com and see. See if it comes up on top. It should. I like to do both. I like to look at the brand search first and then also look at the domain search, and it should be number one both of those. If it’s not there’s typically an issue, but Marco and Hernan I’d like to hear your thoughts on that as well.

Marco: That’s actually a good question. I’m trying to think what have been my experience in the past with this.

Bradley: Okay, so while you’re thinking [crosstalk 00:47:29] hold on Marco real quick. Since I searched semantic mastery, you see how this comes up number one? You can do the same thing guys. It’s search Google for semanticmastery.com and in both instances you should come up number one. Well, in that case I need to go to google.com to do it, but in either case you should come up number one, and if you don’t then there’s typically an issue. That’s a pretty good indication. Go ahead Marco. I’m sorry.

Marco: I have a really simple way that I test, but I don’t know if we should give it away for free. That’s my concern. You’re going to tell me I’m giving away too much, but there’s a really simple method that’s like 100% sure for you to know whether your site is sandboxed.

Bradley: Are you going to share it or just tease us?

Marco: I’m asking, should I give it away?

Bradley: Yes, give it away man.

Marco: Okay. You set up a Google doc with a [gobbledy 00:48:27] gook title. Meaningless. Really long tail, and you set up a page on your site with a really long tail with the same page. Long tail page. Then you get them both to index. If you don’t rank, the website for that gobbledy gook keyword, but your Google doc does, and it will, then you have a problem. You’ll know if you’re sandboxed immediately, because you won’t rank.

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Bradley: That’s true.

Hernan: I like you saying on this case, because I was looking for a panel on SEM rush. On this case I’d like to use SEM rush, because you can actually see – I think that SEM rush in terms of exposure or keywords that you are ranking for, it’s one of the fastest ones. Not in terms of links, but in terms of how many key words you have actually ranking within the top 100. Besides that, if you can make a quick search on SEM rush and see how many keywords you have ranking, if you have zero or very little like a couple, there’s a high chance that you are being sandboxed besides the other two techniques that Bradley and Marco have shared. That would give you quite a good panorama of what’s going on.

How Do You Diversify The On Page SEO Between Branded Domain Vs EMD Domain??

Bradley: Tony’s up. He says, “What is the main thing to think of when diversifying the on page SEO between branded domain versus EMD domain?” Okay, first of all, I don’t recommend EMD domains guys, unless you’re doing turn and burn stuff. I stopped using EMD domains probably close to two years ago now. You can still use EMD domains. There’s no doubt you can. The problem with EMD domains is that you’re at a disadvantage in that you’re so much closer to tripping or triggering an over-optimization penalty right off the bat. You’re coming out of the gate already toeing the over-optimization line. Does that make sense?

This is Adam scaring me with the Joker image. Five more minutes. Okay, yeah, but my point is, you’re toeing that line right out of the gate, and so that’s why I don’t like to use EMD domains. You can still do it, but you have to be a hell of a lot more careful, and means all of your other on page optimization stuff that you do has to be diluted or watered down, okay? What I do is I recommend always going with a branded name, or at least maybe a partial match domain instead of an exact match domain. That’s better, in my opinion, but if you can go with something branded you’re much better off, because then you can optimize as usual. With EDM domains you have to be a lot more careful, because remember, the keyword is in the domain at that point.

You’re already sending a signal to Google that you’re in SEO, and if you have an exact match keyword in the SEO title, and then you have an exact match keyword in one of the H tags, particularly the H1 tag which is the page title, then that’s Google – The first things that Google looks at when the bots come and crawl your page is it looks at your SEO title number one, your URL, your H tag or page title, your H1 tag which is your page title, and then your meta-description believe it or not. Those are the first four things that it looks at.

Why do you think it’s in the top of the head section of the site? When you look at view page source all that info’s right at the top. The meta-data’s right at the top, because Google looks at that first. If it sees an exact match keyword in more than one of those four locations, it’s already going to give your page a lower quality score right off the bat. It’s tainted. It’s now looking at it through an over-optimization lens. You’re sending a signal, before the bots even crawl the content on the page, you’re sending a signal that yes this page is most likely over-optimized.

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That’s why I recommend going with a branded domain instead, and I always like to stick the exact match keyword in the SEO title. In fact, one of our mastermind members, Dr. Gary, who also behind RYS Academy, he actually posted in our MasterMind some examples of how he proved that the SEO title tag is still the most important factor for keyword recognition by Google. That was just this week he posted that. My point is is that when you’re doing on page SEO for branded domains you have a lot more flexibility and leeway before triggering that over-optimization filter, in which case, by the way, I would put the exact match keyword in the SEO title, and then I would use variations of that exact match keyword in the other locations such as the page URL, the H1 tag, and the meta-description. Use variations of the exact match keyword, instead of using that EMK, exact match keyword. But for an EMD domain, I would not use the exact match keyword anywhere other than perhaps in the SEO title.

Everything else you’d have to try to de-optimize or optimize less the rest of the page of the post if that makes sense. By the way guys, keep in mind that when Google crawls your site, not just the content of the page or the post. That’s why a lot of the SEO plug ins are junk in my opinion because all they do is, as far as analyzing content and telling you when it’s optimized well or not. Like if you are using the Yoast plugin for SEO and you try to get that little indicator green, chances are you’re way over-optimized for that page. Remember, when Google crawls the page, they’re looking at your header, your sidebar, and your footer as well. Not just the content of that article body. You want to make sure you don’t have the keyword stuffed in your navigation bar. You don’t want to have to many occurrences of the keyword in your sidebar or your footer, because all of that is taken into play.

There’s a great tool, and I know we got to go, there’s a great tool that you can use. It’s free. It’s called SEO centro, seocentro.com, and if you go there there’s a tool. It’s called keyword density. Right here on the left sidebar. Click on that. You can paste your URL in here of the page or the post once it’s been published on your site. Fill out the caption, click submit, and you’ll see what Google is looking at. The page in it’s entirety, including the header, sidebar, and footer. You’ll see the keyword density there.

I’ve been using … It’s funny we also talked about this in the mastermind this week too, but I’ve been using very specific thresholds. 2% for single word keywords, you want to stay under 2%. You’ll know what I’m talking about if you use this tool. It’ll show you one word keywords, two word keywords, and three word keywords that it’s analyzing. For one word keywords you want to stay 2% or under. Two word keywords you want to stay at 1% or under, and for three word keywords you want to stay at .2% and under. That’s just a rule of thumb I’ve been using since about [inaudible 00:55:43] around April or May of 2014, and it’s held true up until now.

Hernan: Before you move on Bradley, I’d just like to mention because you mentioned one of the best things about our MasterMind, and that’s how we get all of this input and sharing from the members in the MasterMind. Dr. Gary is one who happens to be – He helped me with RYS Academy. Clint Butler is another one who’s constantly in there just killing it, and sharing all of the stuff he’s doing. Now that you pulled up Wayne, he’s another one that’s constantly in there. Greg. It’s not just us in there answering questions like we do on Hump Day Hangouts, or giving webinars or whatever. There’s a whole bunch of give and take and people just sharing all sorts of different strategies, so guys our mastermind is just about the best mastermind that you can imagine. Of course I’m biased. I will admit that. I want to be totally transparent, of course, it’s ours, but there’s nothing like it anywhere. I can guarantee it.

Bradley: Clint, and I know we got to go before I get yelled at, Clint says, “I gave MasterMind members a bunch of the document sharing sites that have tons of link value to help boost the IFTTT stacks, RYS stacks, and money sites. I did the same with audio sites for those who leverage content in multiple formats. Join and get them.” Clint is absolutely correct. I sent Clint also a big list of sites, webtubes and stuff, and he went through every single one of them and confirmed or verified whether they were valid or not, and whether they should be used, and that was incredibly helpful, and we have a big ass list inside mastermind for that as well. Like Marco just said, our mastermind does rock guys, but enough of that. MasterClass starts in about three minutes, unless I’m late because I stayed too long for this. Thanks everybody for being here. We’ll see you guys next week right before Christmas, and if we don’t see you next week merry Christmas. Thanks everyone.

Marco: Bye bye everybody.

Bradley: See you guys.

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Weekly SEO Q&A – Hump Day Hangouts – Episode 107

By April

Click on the video above to watch Episode 107 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.


Adam: Hey, everybody. Welcome to Hump Day Hangouts, Episode 107. The episode where my webcam doesn’t work, and you get to watch my static face because I got here one minute before we started. I hope everybody is doing all right. Let’s say hi to everybody. We’ll start with Chris. How’s it going, man?

Chris: Doing good. How are you doing?

Adam: Busy busy busy. You know, pushing it up until Thanksgiving here in the US, but pretty happy. I can’t complain.

Chris: Did we just get live now or was it my [inaudible 00:00:32] and Google Hangout again?

Adam: Say that again.

Chris: Did we just jump onto live right now or was it my [inaudible 00:00:39] in Google Hangouts?

Adam: We’re live. We’re totally live. Hernan, how’s it going?

Hernan: Hey, guys. Hey, everyone. It’s really, really good to be here. I know I’m jumping a little bit ahead of myself right here, but I just wanted to say that I’m really, really thankful for working with you guys, since we will probably not be talking for Thanksgiving. I just wanted to say that it’s been a blast, and you guys are not only my business partners, but you’re also my friends. I just wanted to say that. I’m also really thankful for the people that are watching this hangout right now. Some of you guys have been since day one, so I really appreciate that. For all of you guys that are just jumping in and starting to be part of the Semantic Mastery family, welcome and thank you, guys, for being here. That’s pretty much it. All I had to say.

Adam: All right. Well, hey man, thank you. Hey, everybody. You heard Hernan say that, so now he can’t take it back. Marco, how’s it going? How’s the weather?

Marco: Hey, man. It’s raining. It’s been really cold. It was 65 last night.

Bradley: You bastard.

Adam: The horror.

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Marco: It was freezing cold. Yeah, the horror. 65, my God. Anyway Happy Thanksgiving to all of those who celebrate it. Have a great weekend. Be safe. We don’t celebrate Thanksgiving in Costa Rica, but I’ll be thinking of you guys while I’m watching the football game.

Adam: Outstanding, yeah. I’ll be doing some of that on Friday. Bradley, how’s it going?

Bradley: Good man. I’m happy to be here. We’ve got lots of questions. Looking forward to tomorrow, and I am thankful for everybody as well. I’m not gonna get as mushy as Hernan did, though.

Hernan: Come on man. You can do it.

Bradley: Any announcements, Adam?

Adam: Yeah, definitely. We’ve got a few. Hopefully, you guys saw the emails. We’re giving away some cool gear. We got some hats that we had made for ourselves. We’ve got some extras. We really want to give them away to you guys. We’re also … Well, I’m not going to totally reveal it, but you’ll be able to see some stuff starting Friday. We’re going to be giving away some additional gear. We got some t-shirts. We’ve got some coffee mugs. We maybe have some sweatshirts. I’m going to drop that link in a second, so please go. All you’ve got to do is sign up, share it, increase the odds of winning. We’re going to be giving away several prizes. It’s just kind of a fun contest, you guys. Then you can use that link, too, to find out more about Black Friday sales. We’ll be sending out some emails.

In addition to the awesome Black Friday sale we’re going to be having, today if we can get him Justin [inaudible 00:03:19] is going to be here. We’re having some issues getting him on board into the Hangout, but if he shows up, we’re going to talk to him. We’ve been talking about that this week with his video ads crash course which is a really cool course on YouTube ads. If he shows up, we’ll talk about that with him, and he can kind of clue us in a little bit more. If not, I know I’ve been through at least part of the course, but I haven’t been through the updated one. We can talk to you guys a little bit about that if you have questions. All right, anybody else got anything?

Bradley: I don’t have anything.

Adam: All right, let’s do this.

Bradley: Okay. All right, excuse me. Let me grab the screen, and we’ll get right into it. Make sure I’m coming through okay. You guys are seeing me all right?

Adam: Looking good. [crosstalk 00:04:08]

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Telling Google To Use Only The Http Version Of A Site 

Bradley: All right, we’ll start right at the bottom and work our way up. Michael Franks: He says, “Happy Thanksgiving. I really need your help on finalizing my website preferred format and search console. I’m a bit desperate and confused. If you would be so kind, I could use some specific steps you would do to get this done. Here are the things that are confusing me: As you suggested, I now have both HTTP and HTTPS versions of my sight verified in search console. Question one is this: Where or how exactly do I tell Google to use only the HTTP version? You don’t, Michael. You don’t tell Google that. You verify both of them in search console, but you don’t tell Google to use one of the other. You can tell Google to use either the www dot or the root domain version of your site. You can specify that under the site settings option within search console, but you can’t tell Google only display HTTPS or HTTP.

That is handled through WordPress or .htaccess, but you can do it right through WordPress. That’s by setting up the proper redirects within WordPress. There are plugins that do that, Michael. I think this is the third week you’ve asked about this, and I hope that you’ve been doing other stuff other than just working on this for three weeks. When I first started trying to switch stuff over HTTPS, I got an ice cream headache very quickly attempting this stuff on my own. I jumped over to UpWork, found somebody that could do it for me, and I hired them. I had them do everything for me, and guess what. I didn’t have a headache anymore. I paid a little bit of money. Got it done, and it worked perfectly.

Again, it’s not something I recommend that any of you do unless you’re proficient at it, because you’re probably better off spending your time working on something more productive. That said, Michael, I did a search earlier on just plugins for Google. All I did … Just look, I’m on page one. I just searched for HTTPS plugins for WordPress and here’s ten of them basically. You can go through here and just find one, and try that and set it up that way on your own. If it gives you any trouble …

Again, I don’t even mess with this anymore. I just go straight to UpWork and hire it out, which is what I recommend that you do. I don’t know how much time you spent on it, but again, I know you’ve asked about it for several weeks in a row. I can only imagine that this has been a bit of a headache for you. The quickest way to resolve that is get an expert to do it for you. You know what I mean? That said, I’m not going to try to answer all these questions because quite honestly, I don’t even know to answer all of them. I just hire it out. Okay?

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Question two is: Where or how do I even access the HTTP version of my site? Again, it’s done in WordPress. A plugin can do that for you. If the plugin still gives you a hard time, hire it out. If I can’t access the HTTPS version of my site, do you suggest to put canonical links? No, I’m not going to suggest any of that. I’d suggest that you get the HTTPS version of your site working correctly, which is what you’ll do once you get either a plugin installed and working correctly, or you get somebody that knows what the hell they’re doing to do it for you, if that makes sense.

The next one is: After this, should I have my service post stop the HTTPS entirely? No, why would you do that? If you have the site settings correct, then regardless of whether somebody tries to visit the HTTP or the HTTPS version of the URL, either way it will resolve to the final location, the proper correct location. That’s how it should be set up. Again, this can be done via WordPress or it can be done in .htaccess. Again, you can do it through WordPress and you can hire that out. It’s very simple to do. It’s very simple to hire it out is what I’m saying. I don’t know how simple it is to do because I don’t do it.

Lastly: If needed, do you have a suggestion for a developer who could get this done fast for me? Okay, so let me jump over to UpWork. I want you to see something here. I’m in UpWork now, and all I did was just go right up here to find freelancers and hit SSL and hit “L” enter. Now what this is going to do is it’s going to return results that have SSL and they’re headline or whatever. If you scroll through here, you’ll see. Here’s somebody from the Ukraine for $20 an hour, WordPress expert, migrations, SL, malware removal. For $20 an hour and you’re talking about one site, you could probably at post … You have to post a job in UpWork first, but you can select when you’re setting up the job posting that you only want to personally invite people to apply for the job. In other words, you don’t post the job out there where you’ll get 100 different responses from it so that’s a public job posting. You post a job and then select in the settings that you only want to personally invite people to bid on the job.

Then you can go contact these members that you hand select right here and say … Look. Here’s somebody from India for $10 an hour. All I would do is look for somebody with a high job success rating, then I would invite them to the job that you just created and say, “Look, I’ll give you $25 if you fix this for me.” Three weeks could have been resolved that simply just by going to UpWork. That is my point. Here is the guy that I’ve used to do this. I’ve used Andrew [dog dog 00:09:23] for … I don’t know if I’m pronouncing that properly. I can post this URL on the event page here in just a second.

This is the guy that I’ve had do it for me in the past. He hasn’t done any work for me in probably about a year or so just because I haven’t been doing a lot of that kind of stuff. However, this is the dude that did it for me before. Although, I don’t think he specifically states that he does SSL stuff. This is who I’ve used, but if you want to go with somebody that specifically states SSL which means they’re an expert in that field, then do that. All you got to do is look for the job success rating. Make sure that it’s good and that they have at least some billed hours. Zero hours probably don’t go with, but this person right here. 117 hours, $20 an hour, 100% job success. They have SSL right in their job title.

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I would definitely send a job or a bid request to her or just a flat-out job offer. I’ll give you $25 if you go in to fix my site. This Tatiana, I guess her name is, she can probably have it done in about 15 minutes. Don’t offer $20 an hour. Offer $25 just to get it done. You know what I mean? Just be happy that somebody can do it for you. Hopefully, that was helpful. Marko, did you want to comment on that at all? Wrong event page.

Marco: No, that’s exactly on point. Stop wasting your time. Get somebody to do it and move on.

Bradley: That’s right.

Marco: Because three weeks, that’s just way too long. Besides you can screw things royally, and have Google looking at two versions of your website, duplicate content. You can get into a whole mess if you keep this the way it is. Just have someone fix it.

Bradley: All right, I just posted, Andrew. On there, you can tell them I sent you. Again, it’s been probably a year since he’s done anything for me, but he’ll remember me for sure because I’ve used him for a lot of stuff over the years, or just hire somebody else. Again, you can ask several people to bid on the job or whatever, but since it’s one website, Michael, literally just say that you’re going to pay somebody $25 or something like that and just invite a couple of people. Somebody will take you up on it and do it for you.

Mark O’Connell says this: Hey, Mark. You got beat by Michael Franks today for first question. I guess we’ll let you slide since it’s a holiday week. Mark says this: [crosstalk 00:11:35] I’m sorry what?

Hernan: Come on, man. Get your stuff together.

Interlink The Homepage If You’re Trying To Rank It For A Local Keyword

Bradley: You’re slacking, Mark. He said this: Hey, guys. Hope all is well. I’ve got a quick question. If you’re trying to rank a homepage for a local keyword, how much would you interlink that page? Meaning, would you link to the other relevant pages? Maybe a services paid for example, or would this bleed juice? If you were to link to the other pages, would you keep this to a minimum? Thanks.

Well, you’ve got to think, Mark. Remember your navigation menu. Your nav bar at the top of the site or wherever it is on your theme, typically it’s at the top. Those are essentially links to all of your other pages or at least to the top level pages. The top of the silo if you’ve got your site siloed, including your about page, contact page, and all of that. Unless you remove the menu from your homepage, you’ve got links on your homepage to your other pages. No, you don’t want to link to all of your pages. What you want to do is you want to link from the nav bar to your top level silo pages if your site is siloed, and I’m assuming that it is. Even a simple silo, that’s fine. You would link to your top level pages which would also be categories.

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Then you would obviously link to about and contact which is typically what every site has. By the way, on the sites, you want to link your most important pages. Your menu should be to the left. You’re least important pages to the right because the way that the bots crawl and will prioritize the links on the site. Typically, the logo is going to be … Which also acts as a homepage URL or homepage link on most sites or WordPress themes. That is typically going to be in the left top corner. You want to put your top level page URLs, the ones that mean the most to your site, closest to that, if that makes sense. Then work your way down to the right.

In other words, your about and contact pages. There’s no reason for you to want to rank those, right? You would put those to the far right and also, in WordPress, if you go to your menu settings … Go to appearance menus, and then on your menu screen, if you go up to the top, there is a little drop down arrow. You click on the drop down arrow, and it will expand like widget options for that page. For that editing screen. From there, if you check on … What is it? I think it’s XFN relationship or something like that. You know what I’m talking about. Son of a bitch. This person keeps calling me and it’s driving me nuts.

Excuse me for a second, guys. It’s like XFN or something like that. You’ll see what I’m talking about. It’s a check mark, and you can check that. When you do that, it will actually add a “no follow” field or an XFN text field in your menu options for each page that you add or each menu item. You can “no follow” tag to that. Once you do that, it will actually “no follow” the menu items. That’s how you can … It’s what do they call it? They used to call it “Page Rank Sculpting”. Although, now we don’t measure page rank anymore, but it used to be called page rank sculpting. That way you could “no follow” the pages that are in your nav menu that aren’t important to your site or that don’t have any bearing on your SEO.

As far as linking, again, you don’t want to remove nav links from your homepage just for SEO purposes because then what would your visitors do? You have to strike a balance between optimizing for the search engines and optimizing for the visitors. In my experience and especially in today’s environment, I always err on the side of optimizing for the visitor as opposed to the search engines. You want to comment on that, Hernan?

Hernan: Yeah, I just wanted to say that I agree with you in terms of user experience. You know, Mark. The more you get the visitor engaged with your page, the better it will rank. The better signals it will send to Google. This applies for many pages, sidebar, footer, or whatever you are trying to do. In some cases, if you don’t want to send juice back to privacy policy page or and FTC statement or even the content test, you can just put them on “no index to follow” or “no follow” the link plus “no index to follow”. That would prevent any kind of link juice passing. The 100% surefire way of preventing link juice from passing is to block that by .htaccess. However, you don’t want to do that. I usually go for no follow links, and no index do follow pages. That is kind of the best way that I pull this off.

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Bradley: Very good. Let’s see. Adam said Justin was going to jump in.

Adam: Yeah, Justin said he is logging in, so he’ll be in here in a minute. Maybe we can take another question and-

Bradley: All right. Let’s try to answer this one really quick. This is from Asi, I guess. I’m not sure if I am saying that correctly. Hi. How’s it going? I have two questions. I have a YouTube channel with a tier one rank to it and three tiered two rings; Blogger, Tumblr and WordPress. Can I deal four tier one rings to the channel or is this too risky for the channel?

No, absolutely you can, Asi. For YouTube channels, you can stack as many networks or rings as you want onto a YouTube channel. As many tier ones and as many tier twos links. Literally, you could have ten tier ones connected to one YouTube channel. Each one of those tier ones could have three tier two rings, right? Literally, the sky is the limit. I’ve never gone more than past eight full tier two networks on any one channel because I was able to accomplish what I needed, so I didn’t see the point of building it out any further. However, you can do that. You can build as many as you want. Just build as many as it takes to accomplish what it is that you’re trying to accomplish, and then stop there. Yeah, you can add as many as you want.

4 Tier 1 Rings For A YouTube Channel

He says, “What’s best. RSS feed syndication to tier one or YouTube embedded tier one?” It doesn’t matter. If you’re going to be stacking multiple networks, you’re going to want to stack them directly to YouTube, not your blog. That’s a footprint issue. I always recommend just using a single tier one ring for your main money site, your blog. However, for YouTube, you can stack as many as you want. If you’re going to be stacking networks, then make sure that you’re using YouTube as your trigger, not your blog. Okay?

Adding Adsense Codes To PBN Sites

The second part of this question is: If I do Google AdSense to my PBN from one Adsense account, to 15 blogs, will it look like footprint? I don’t know. I don’t do anything with Adsense, but that doesn’t seem like something I’d want to do. Anybody here have any experience with Adsense [crosstalk 00:18:04].

Hernan: Yeah, I’ve heard of people using applications in their PBNs. I wouldn’t know why you’d want to do that, Asi. You can fake everything on your AdSense account up until the bank details, and the bank details: They are a footprint in and of themselves, and you are feeding information on Google. I would stay out of that. If you want to monetize your PBNs for some reason, just do it with CPA for example, or with any other network not related to Google. You will get pennies on the dollars anyway. Even with a massive website, AdSense shouldn’t be your main source of income. For your PBNs, you will get pennies on the dollar, so have that in mind. I wouldn’t erase my PBNs. Usually, your PBNs being a far more great of an investment than the error wide that you could potentially have back from AdSense on those blogs. It doesn’t make any sense.

Bradley: Just the last part of that was this: PS, IFTTT works in any language, and it’s great. All of the websites in Israel got slapped in the past month besides my IFTTT. Yeah, I’m going to plus one that. That’s awesome.

Hernan: Nice.

Video Crash Course Three

Bradley: That’s awesome. All right, cool. Is Justin on? He is. Justin.

Justin Sardi: I am . I was muted out for a second.

Bradley: How are you doing, man?

Justin Sardi: How’s it going, guys?

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Bradley: Good. It’s been awhile since we’ve talked.

Justin Sardi: Yeah, for sure. Thanks for having me on today. Sorry, I showed up a little bit late. Our food delivery took forever to show up and I was starving.

Bradley: No worries. Adam kind of sprung this on me. I forgot that you were coming. I know you’re in the middle of relaunching “Video Ads Crash Course” or is it under “Video Crash Course Three” now. Correct?

Justin Sardi: Basically, it rolled out a couple of months ago. The third version went really well. Then when the launch period closed, the price went back up. Just doing a quick little holiday price drop again.

Bradley: Yeah, and it’s a great course. We promoted it, and we try to only promote stuff that we vouch for personally. I’ve said many, many times that I started my whole AdWords journey through YouTube ads learning from Justin and Zane Miller combined. The two of them. I can vouch for Justin’s training. It’s top notch and top quality. He is the AdWords for video expert. We just wanted to bring you on. Guys, if you have any questions specifically about AdWords for YouTube, post them now. I know there is a little bit of a delay, but we’d like to get a couple of questions in for Justin.

Adam: Yeah, definitely. In the meantime, Justin, if you don’t mind giving people just kind of the overview. We’ve been telling them about it and several people have participated or joined in your previous ones, but as always, we get some people who aren’t as familiar. If you don’t mind taking a few minutes, and just kind of telling people about it.

Justin Sardi: Definitely.

Adam: Cool. [crosstalk 00:21:00]

Bradley: Yeah, just turn the camera off. It will save the bandwidth. We should be a let get your audio.

Justin Sardi: There we go.

Bradley: There we go.

Justin Sardi: Probably a lot better.

Bradley: Yeah, we can hear you now.

Justin Sardi: Cool. All right, sorry about that. Yeah, basically AdWords for video, YouTube ads is what it is. A bit of background. I used to do some video SEO stuff. I was never that great at it. I learned from you guys, though, and it’s definitely made a pretty big difference using those things. Actually, Zane has been helping me out a little bit as well with one of our YouTube channels. That’s all the stuff from you guys as well. It’s been very beneficial. One of the things that I always struggled with the video SEO is, “All right. Now I have to wait.” Maybe I did it wrong or whatever. My video wasn’t ranking, something like that. This was years ago.

I found this little tab and it said, “promote” in that little drop down menu when you’re on YouTube. I was like, “I wonder what that does.” I clicked it and it took me to the thing to set up an add and all of the targeting. I was like, “Wait, this is pretty cool.” I kind of self taught myself. However, what I really liked about was that just basically you could post a video and five minutes later, you can have it showing up at the top of the YouTube search results just by using video discovery ads. The cool thing about these different types of these YouTube ads, is you only pay for them if somebody actually watches your video. You’re not just paying for impressions of people that are never going to watch, you pay when somebody clicks on your video and actually watches it.

It was also very engaged traffic. Then I also found out that these are any of you, which was extremely cheap. I quickly dove into that, and really just have been figuring out different ways to use these types of video ads to do anything from sell digital products. We’ve been selling physical products with them recently. That’s been going really well. I’m offering as a service to other businesses. Just all of that stuff that we’ve basically been going through and rocking it out.

This Stuff Works

Bradley: Very cool, and I have a question. I haven’t been through the most updated version of the course. Do you have anything in there about using YouTube ads for local?

Justin Sardi: Yeah, there’s actually a whole bonus in there that’s a module. It’s about an hour-long training where I walk through … I used to pretty much focus on clients when I first started. Recently, I’ve [inaudible 00:23:36] offers and have started running traffic for those as well as started a few other businesses that were doing a lot of YouTube-based things with. Yeah, so that whole training: I basically walk everybody through prospecting. How to deliver the service. How to price it because that’s a huge one. Just a quick little bit of backstory there: When I first started offering this as a service to clients, one of the clients was like, “Oh, we have a really low ad spend.” Basically, I ended up taking them on for pennies on the dollar, not realizing that even though they had a lower ad spend, it was going to cost me the same amount of time to get all of this set up for them.

I talked a little bit about that in the training on how to price it, why to price it that way, how to justify getting the price that you want to charge, actually. Then the whole delivery of the service, setting ads up for local businesses.

Bradley: Well, that’s great because we’ve got a lot of people that do local, and we just launched Local Kingpin which was our AdWords course for the generation using AdWords. I’ve got us a module there for YouTube which still needs to be updated. Our course is a $500 course. For those of you who are interested in learning about how to use YouTube ads for local stuff, then Justin’s course has a module in it. His previous process that he used for client work and I would take him at his word and say it’s good. What I would say is that if you guys are interested in that, then right now is a good time to jump on it because it’s really dirt cheap. It is so inexpensive. His course, but not only that, but that YouTube advertising is still very inexpensive right now. I’d jump on it while you can.

Adam: We do have a couple of [crosstalk 00:25:26] Oops, go ahead. Sorry, Justin.

Justin Sardi: Oh, yeah. I was just going to say that I’ve got a message from one of the students that went through that the other day, and he was just like, “Holy crap, man. You way over delivered on that one. That was worth it. That one bonus that you had in there was worth the $27 that Video Ads Crash Course is right now.”

Adam: Yes. Well, this will make you happy then. We got a comment on the page that says, “Justin [inaudible 00:25:48] is an excellent teacher and it is a very good course.” Yeah, let’s see. We do have a question. I think this is probably a pretty common one form Kyle, Justin. He’s just asking, “How much money do you need to get started with YouTube AdWords?” That’s basically the question. It’s just kind of like what’s the starting point for somebody.

Justin Sardi: Yeah, for sure. The cool thing about getting started with this is that AdWords is actually offering $100 free advertising credit for any advertiser that starts running video ads, so you [inaudible 00:26:28] dollars of your own money or your client’s money, and you get a bonus of [inaudible 00:26:34] dollars.

Bradley: Uh oh, you’re dropping.

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Justin Sardi: Oh, sorry about that. Let me close Skype a little bit, too.

Bradley: Yeah, we lost you. Yeah, it’s coming through now.

Justin Sardi: Cool, sorry. I don’t know what’s up with my internet. They’re supposed to send a technician out. It’s just been killing me today.

Bradley: The damn cable company.

Justin Sardi: Right. They’ve got a monopoly on it. Where did you lose me at?

Bradley: I’m sorry, pennies on the dollar, I think.

Adam: Yeah, we got the part with the getting the credit from Google.

Bradley: Getting the ad credit from Google.

Justin Sardi: Okay, cool. They give you the $100. You’ve got your $25 put in, so that’s $125. If you paying a penny a view, that’s like 12,500 views, right? I think so, if my math is right. That’s a lot of views you can get to your video. Those aren’t just views. Those are targeted views as well. That’s probably plenty to get started with right there just to kind of test the waters, get your feet wet, and start learning some stuff. Once you get the hang of it, the profit comes pretty easily as well.

Bradley: Yeah, that’s what … Here, let me grab the screen for second, guys. Take a look at this real quick. All you’ve got to do is to get started is go to Google and search for Google AdWords coupon. You do that and then right here, click on that link. The first link, and you get $75 in free ad credit when you spend $25. If you spend $25 to get started and it gives you $100 … There are other coupons, too. I’m just saying you can go to Google and get these coupons. It’s only good for a brand new account, but you can do that. You can just go here and do that and get started that way. Honestly, it’s worth getting started and using your own money for some test campaigns and stuff. In my opinion, you get a hell of a lot better a lot quicker when you’re using your own money, if that makes sense.

Justin Sardi: Yeah, for sure.

Adam: Good deal. I think that’s it for questions. We’ll give everybody here last call on the questions, and then we’ll let Justin get back to it. I’m sure he’s busy.

Bradley: Yeah, and Justin, we appreciate you coming on and talking a little bit about it. We certainly wanted to bring you on because it is definitely a good product. We want to make sure that everybody was aware of it.

Justin Sardi: Yeah, for sure. Thanks for you guys’ support. You guys always have some of the best … Everybody coming into my program from you guys is usually pretty knowledgeable about YouTube which helps out tremendously.

Bradley: Make it easier on you.

Justin Sardi: Yeah, they actually get it so that’s really cool.

Bradley: Well, thanks, Justin. We appreciate you coming on, man.

Justin Sardi: Yeah, for sure. Thanks for having me. Sorry about the internet issue. Like I said, it’s been …

Bradley: No worries.

Adam: No worries. It happens to everybody.

Justin Sardi: All right. Have a good one, guys.

Adam: See you.

This Stuff Works

Bradley: All right, guys. We’re going to jump back into questions. I know we’re about halfway through. Seriously, if you guys are interested at all, even maybe if you’re not interested at the moment in doing YouTube ads, but you think at some point in the future you would. Typically, I don’t tell people to buy stuff that they might use in the future because that can be a waste of money if you never use it, but for $27 or whatever the special price is right now, $27.37 or whatever it is, it is totally worth it.

Adam: Yeah, and it’s going up I think to $97 tonight or tomorrow morning, but I think the today is the last day of the sale. If you feel like diving into YouTube ads, that would be a great time.

Maps Powerhouse & RYS Ninja iFrame For Locations Outside The US

Bradley: Yep. Okay, Ivan is up. He says, “Hey, guys. How it is going. First, let me say thanks for all the stuff you share. For me, every day can be a hump day.” That’s awesome. “Okay, my questions are about Maps Powerhouse. I understand that you embed maps in different places. I don’t live in the US. Do you embed the maps just in US properties? Does it matter where? Web to social profiles, websites the maps are embedded on. Do they have the same effect?” I’ll let Marco answer that.

Marco: Yes, they work. Our UK people are doing fine. I know our people in Australia are doing fine. People in other languages (we just saw the guy from Israel) was saying how everything stood up with IFTTT. It is basically the same concept. It’s just getting your map embed out there in as many properties as possible so you get credit back to the source map. That’s the entire idea. Just getting as many embeds as possible. Same thing with YouTube videos. That’s what we’re doing. Does it matter where? Yeah, we usually go for [inaudible 00:31:27] and social medial platforms that accept iFrames. Some of them won’t. Some of them will not take the embed. That’s what we look for, and then we power up our own. We add our own flavor. We had our [crosstalk 00:31:42]. That’s especially right. Keeping that theme. Keeping that subject right so that Google sees that everything … It’s a silo is actually what it is. The website, right? It’s one huge silo of theme content which makes it even more powerful.

Bradley: Essentially, they are embedded on sites with relevant, at least somewhat relevant content. Okay.

Marco: The only thing that we will not do … Sorry for interrupting, but it’s foreign language. We are not accepting foreign language as far as I know. Correct me if I’m wrong, Adam, but I think the last discussion that we had on language was English only.

Adam: Correct, and if there was a large demand for it, we would certainly listen to people and consider creating networks for that. However, at this point in time the major demand is for English.

Bradley: Yeah, so it says, “I heard Marco in the Panama Episode saying that Java Script is very important now and will be in the future.” That is correct. “When you embed the maps, do you place the Super Ninja iFrame that we see in one of the videos of RYS?”

Marco: What goes on in RYS stays in RYS.

Bradley: I know, but I think what he is asking is in the maps powerhouse, when we do the syndication of the maps.

Marco: When we do maps in the … We’re not doing Java Script yet. We are going to try it. We are going to test the iFrames Script for Java for both maps and video, so that we’re not always doing HTML. Obviously, that’s creating a footprint, right? When you embed only in HTML. We’re going to try just for variety, right? For variations so that Google doesn’t see the same thing over and over again. Yeah, Java is being read by Google just like iFrame, a regular HTML iFrame script. We proved, by the way recently, that it does push through which was a big deal to me. Because we have been saying it, but to finally prove it was just awesome. There you go.

Finding SEO Clients

Bradley: Thank you. Brian is up. “Hi Semantic Mastery team. I have a question about client acquisition. Currently, I’m using Craig’s List and spam email to generate leads. Unfortunately for me, I’m getting clients that can only afford $500 a month or less for fees. Obviously, I’m fishing in a bad pond. Where else can I go fishing for new clients?” Yeah, Brian. That a tough, man, because people that typically frequent Craig’s List are bargain hunters. That’s what you’re going to be getting a lot of is those types of people. That’s unfortunate, because I know it’s tough. What I’ve found, and I’ve said this many times in the last few months especially, is for prospecting and searching for clients is … The best way that I’ve ever found for generating clients was using video email. That is essentially …

There are a couple of things that you can do with video email. You can hand select. For example, you’re saying, “Where else can I go for fishing for new clients.” Well, what I would recommend that you do, Brian, is zero in on a particular niche. An industry that you would like to provide marketing services for. Something that you have an interest in. Then you can become an expert in that one particular area and you can target specifically only those types of companies, right? Let’s just say if there were roofers or plumbers or something like that. You could target specifically just roofers. Then you get so much better at, first of all, prospecting because you learn. It takes a little bit of trial and error, but you learn the language and you learn the vocabulary of those people in that industry.

This Stuff Works

In this example, roofers. Right? You understand their vocabulary. You know how to talk to them. You can usually start closing more of your pitches. In other words, you can usually successfully land clients more often once you’ve worked on your pitch and really gotten that down. Trying to pitch to multiple different types of businesses is different because you have to always restart that process of learning about that industry. In my opinion, if I had to do it and start all over again from the beginning, I would have zeroed in on one specific niche and only worked on that one niche and become a big fish in a small pond instead of a small fish in a big pond. As far as actually prospecting for those clients and for those leads, once you have zeroed in on that particular industry, then you can start doing things like what I use. I use video email which worked incredibly well for me.

Essentially, what I would do is just go look for roofing clients in areas that might … Especially, one thing you can do is cross reference. Look at AdWords. Look at people that are advertising so that they are in the four ads above the maps pack or even the three ads at the bottom of the page. Look at the advertisers and then look at the organic search results, the map search results, and look for people that are advertising that are not listed in the first page of the organic results or the maps results. You might find their organic listing on page two or page three of the search results. Now you know they’ve got money to spend because they are advertising. They are paying Google AdWords. You know they understand the importance of marketing, but they apparently never got SEO done well, so that’s why they are spending money on AdWords.

Just because somebody spends money on AdWords, doesn’t mean that they don’t also have a budget for SEO. Those would be people that you could contact because you already know that they are spending money. They are advertising on AdWords. Now you have an industry that you’re specifically targeting. You’re now targeting people that you know have an advertising budget, and their SEO isn’t working that well or they’re not doing any SEO at all. You can analyze their sight very quickly on a video with screencast video with you narrating how they could get better results. You don’t ever criticize their site and say, “This is what you’re doing wrong.” You never do that. You always say during the video, “Hey, I took a look at your site, and I think the site looks good. There’s a couple of things that I might suggest that might improve it, and this is how we can help to get better rankings and generate leads.”

Keep the video short. Five to ten minutes. Just very quickly analyze and give them some pointers as to things that could be done to improve it. Then send that email out with the link to the video to the actual prospect. There are was … You can use lead scrapers and stuff like that to generate the emails, but what I do is hire a virtual assistant who goes and manually locates the contact data details for business that I want to prospect. Because a manual approach is so much better than using an automated approach when you’re laser targeting and specifically targeting. If you’re doing mass scrapping, then using software is great.

However, when you have a specific target, then I always have a VA that can do all the digging necessary to get the contact details so that when I send the video email out, there is about an 80% chance of it getting through to the owner or to the decision maker. Then out of that … Out of every ten, guys, it was like clockwork. Out of every ten prospecting emails I sent out that were video emails, I would end up getting three responses. Out of those three responses, I would close one or two of them. Every single time. I might take me a day or two to actually prepare ten video emails to go out, but once I got them out, I would always end up with at least three replies, three responses, and I would end up having a conversation with the three and I would close one or sometimes even two of those three. That’s how I literally started my SEO agency was that exact same model. Hopefully, that was helpful. Does anybody else want to comment on that?

Marco: Yes, I have just a quick comment. LinkedIn Pro Finder: You could do the exact same thing and lead people to a VSL, but you’re actually getting more leads inside LinkedIn. These are people who are looking for your specific skills, whatever they are inside there. It’s just bidding, getting the right bid in for whatever it is that’s required. I joined it just to see whether it works. I keep getting … I don’t know. 20 to 30 leads a month just from LinkedIn, just from having them come into my mailbox. That’s something to take a look at, guys, if you’re looking for clients.

Hernan: Nice, yeah. Now real quick. My method. Right now, Brian, you have Google. You have LinkedIn, and then I would suggest that you also become to helpful, and I think I mentioned this, become helpful on Facebook groups and also on forums like discussion boards or discussion forums. If you are helpful there, you will get a ton of introductions to people. Maybe if you are helpful in marketing groups, and you become and expert in that group, a ton of people can refer you business. That’s number one, and if you become and SEO expert or marketing expert in a specific forum like, I don’t know, Dentists forums or tree serves, roofers forum. Those guys are actually trying to … Of course you won’t be teaching them how to fix your roof, how to repair a roof, but rather, you will be teaching them how to grow their Google Plus presence. That alone can bring you a ton of business. There you have like three different approaches that are way better than Craig’s List in my opinion.

This Stuff Works

Bradley: Yeah, way better. I just posted this link, guys. If you want, this is a free training program. It is a PDF and a training course that I put together with two other partners and a business from several years ago when I first started using video mail. After I kind of perfected the system, I created a little training program. It’s free. I just posted the link. If you want it, go sign up for it and it will be delivered to you once you sign up, okay? I’m going to spam you to death. No, I’m kidding. Honestly, it’s a great little program. It still applies today. There are plenty of tools now. I did everything manually because there weren’t a whole lot of tools for video email back then like in 2012 when I was doing that all the time. Now, there are tools and stuff like that where you can actually great gifts out of a YouTube video and insert them directly into the email so that when people get the email, it looks like a video is playing in their email. When they click it, it opens up the YouTube video. That kind of stuff.

There’s tools out there that will do that. You can use email tracking systems, so that you know who is opening your email, how long they are engaged with your email, whether they have clicked on any of the links in your email or forwarded it to anybody. I use pointofmail.com whenever I’m doing prospecting. Yes … What is it? Yesware or something like that which is a Chrome map that you can install that works with Gmail. There are a whole lot of things like that that you can do, but again, email is a great way. Like Hernan said, just going into LinkedIn groups and groups in Facebook, and especially groups that are niche specific. Once you’ve chosen an industry that you want to work in, and go in there and just comment and be helpful and that kind of stuff, and you’ll start generating leads for marketing services there, too.

Video Powerhouse

Good question. Jenny is up. She said, “I’ve heard you guys talking about Video PowerHouse before. Is this something just for ranking videos or what else can I use it for? You guys are great. Thanks for all of your hard work.” Well, there is Video PowerHouse, but then there is also Maps PowerHouse and we were just talking about that earlier. Adam, do you want to comment?

Adam: No, because I’m busy typing. Sorry. I’m taking notes on this stuff. No, Video PowerHouse is more than just video powerhouse. If you haven’t been over to Search Base, first of all, you can go to searchbase.com and get a free account over there. However, Video PowerHouse is definitely something you can use for powering up videos, your channel, play lists. I’m definitely going to hand this off to Marko in a second, but there is also at the Maps as well. The details of which I will let Marco talk about, but yeah. You can post more than videos. Then as far as what you can do it for, you can do so much more because it’s not like you just power up a video and that’s it.

Bradley: Yeah, and that was what I was going to mention was also, because we are like a credit-based system now, I don’t know if every has gone credit-based 100% yet, but it’s going that way. If you purchase credits from within a certain space, they can be used for other done-for-you services as well. Again, I know it hasn’t rolled out across all of the services available, but we’re working on that so that it’s going to be available shortly. Purchasing credits can be used for both Video PowerHouse and Maps PowerHouse as well as ordering other services.

Adam: Yeah, definitely. Marco or anybody else, if you want to chime in. I mean as far as describing it, I think it’s easiest for people to go, log in, and start asking some questions or just try it out. It used to be subscription based only, and now you can go in and do one on purchases, get some credits, and test things out.

Marco: That’s what I always recommend. Go test. You should be testing constantly anyways in SEO. If you’re not testing, then you shouldn’t really call yourself and an SEO. You could purchase all of our done-for-you services without being an SEO. Does that make sense? To truly call yourself an SEO, someone that really knows what search engine optimization is all about, you should be testing constantly to know what is working, what isn’t, and to know why. Especially, we see all the fluctuations and everything that just happened in YouTube last week. You need to be up on all of that or just hire us. It’s that simple, right?

Bradley: Yeah.

Adam: Sounds good.

Hernan: I wanted to say real quick that, yeah. I agree with Marko with all of the … I think Ganti mentioned at some point that a lot of YouTube blogs, spammers, were having a hard time with YouTube now. Which is expected. Things will equalize a t some point, and every three traffic courses will become a pay-to-play place at some point. We want you guys to be ahead of the curve. That is why we’re launching courses about paid adverting and what not, but my point is that with Video PowerHouse, when you are doing SEO for your videos or you want to get more views to get more exposure, to get more subscribers. If you’re doing videos for clients, whether you are trying to rank them on Google or not, Video Powerhouse will definitely help you out. We are pushing relevance and we are pushing traffic back into the video. We are building the accounts in a way that they are relevant to your niche.

There is a ton of proof that IFTTT networks will not only bring you high quality back links, but also traffic and [inaudible 00:47:02] and actual traffic from actual people. If that is something that you want to do, if you have a video production company or your diving hard into video marketing, not only in video SEO but video marketing overall, Video PowerHouse can also help you in getting the word out there. Getting more subscribers, getting more people onto your list, etc. I think we guys are mostly and SEO-based community, but the way that Video PowerHouse is being built is that it goes beyond that in the sense that it will help you rank in your videos, but it will also help you in getting more reviews, clicks, etc. These in turn will help you rank higher. It’s kind of a win/win situation.

Instream Video Ad Without Spending Much

Bradley: Cool, thanks guys. John is up. He says, “What is the best way to get an instream video ad created without braking the bank. Presumably, a 30 second scripted video is not the best way to go.” Well, it depends, John. It can be. The thing about instream videos is that you need to have your call to action very quickly in the beginning because it’s short and people will typically in five seconds click the skip this add button. You need to be really abrupt, upfront with why they should stay for 15, 20, 30 seconds and watch your ad or click on the link in the lower left corner or whatever.

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Again, a 30 second scripted video would work, but you’d have to script it out correctly. It would be up to you to do the scripting for that for it to be done right. What we use is Vero. Vero was a service. It was like an online app that you could use to create instream ads, and they also have targeting tools in there and list building tools and all of that. Personally, I like Justin Sardi’s Tube Sift program better for my targeting. I use that for building placement lists and stuff like that, but for creating the instream ads, I like to use Vito because Vito I can use different types of templates like instream ad templates. Then just customize the templates with my own add copy, my own ad text, and calls to action and that sort of thing. It produces the video in about 15 or 20 minutes once you’re done. It only takes a couple of minutes to set it up.

The hardest part about setting up a video inside a V-roll is writing the ad copy. You get five lines of text, and that’s where I always slow way down because I’ve got to think about my ad copy. They’re short little lines. You only get like 40 characters or whatever per line in this five lines of text. You’ve got to be very syntactic with your ad copy. Once you’ve produced the video or clicked submit, it will render the video for you in about 15 or 20 minutes, and then you can upload it to your channel, and your off to the races.

If you start to get a lot of traction from a particular instream video, then I would recommend going out and spending some money on turning that ad into more of like a better type of video. You know instream ad is supposed to be just the text type, because if you’ve got something that an offer that’s converting that sort of thing, then you want to start split testing the ads themselves, and trying to get your conversions us. That is what I would suggest is starting off with with V-Roll. They have different subscription levels, guys. However, if you’re going to be doing instream ad stuff, it’s a great service for that. I’ve been using V-Roll for about two years now.

Old Gsites Or New GSites For Google Stacks

Okay, RK is up. Guys, we’re out of time. We’ve got five minutes, so we’re going to try to roll through a couple more. RK is up. RK says, “Marco, new Gsites or old Gsites for Google stacks?”

Marco: Both.

Adam: Both.

Chris: Plus one.

Google Stacks Ratio

Bradley: Don says, “Is the idea of a Google stack to do just one set for branding or do you do multiple stacks for different keywords?” Don it depends on what the needs of your project are. Marco, do you want to comment on that?

Marco: Both.

Bradley: Both. Okay.

Marco: I’m simplifying, but seriously. Do one that’s branded. Don, I think you were in on the webinar that we did where we talked about navigational searches into the drive stack. We talked about that. If you weren’t there, you should have been there. Then you can do multiple stacks for different keywords, except you can’t do them in the same drive folder. Google does not like that. They will throttle it. You can’t run it. You won’t be able to do anything, so when you do that, think of Silo where each new drive stack and each new persona will do a set of keywords under that same silo if that makes sense. Then you can just daisy chain everything where relevance will carry through. They’re employees of the company and they can all talk about the different sectors of the company. That’s how I would approach this, but definitely both.

Bradley: All right, I’m going to try to get through these next three quickly. These three posts. Then we’re going to wrap it up, buys. By the way, the IFTTT SEO Academy Update webinar number seven is coming up in about eight minutes. For those of you that are in IFTTT SEO, if you don’t know how to get to the events page, go to the Facebook group. Click on the events tab, and the link for the Google event is in that events tab in Facebook. Just click on that, and you can join the webinar. Again, that starts in about seven or eight minutes.

Improving Quality Score In Adwords

Okay, Scott says, “I’m working with a client’s AdWords account, and I think it was very low quality score since the office manager used to run the account. Any tips to improve this as I am having a hard time getting any impressions. I’ve completely optimized the ad landing page, and I’ve outbid the max bid by two dollars, and still no impressions.” Okay, Scott. My first assumption there would be that if the quality score of the overall account. The overall account quality score was low because it was managed poorly for an extended period of time is that it could be, again, I’m not 100% sure on this, but from some of the stuff that I’ve been reading is that the account has been deprecated.

In other words, it’s almost like it’s been demoted, and I’m not sure how to bring that back other than having some successful ads with some higher quality scores and over time, it will pull it back up. However, if you’re not getting impressions to begin with at all … One thing I’m testing right now for improving ad quality score is adding content to landing pages. In Local Kingpin, some of the landing pages were very, very simple. I’ve been doing a lot of studying and reading and testing over the last few weeks, and I’m seeing some better results with adding additional content to the landing pages. Obviously, that is something you might want to look into. I’m assuming that you’ve already tried that, Scott, but in case you haven’t, maybe adding some relevant keyword relevant content to the landing pages which should bring your ad quality score up a little bit.

Other than that, I don’t know what else to tell you other than to try and possibly set up another AdWords account under a different persona or something, and set up the same … I know it’s a pain in the ass, but it would require all of that set up, but setting up some ads underneath the new account to see if you start getting impressions immediately. That would prove to you that they other account has just been basically sandboxed if that makes sense. Not I don’t know if that is the case, I’m just saying that would be through the process of elimination. That’s what I would be doing is testing out a few different … That’s what I do now with AdWords, guys. If something’s not working, I just test other stuff. Just like SEO. Just test stuff. The only difference is that with AdWords is that I’m spending more money on testing. Does that make sense?

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It’s the same things, guys. Just set up another account and do it through your own account. Set up an ad for the client through your own account just to see if you can get some impressions. You’ve proven that that one add account is bad. It’s just a no good account. Then you can set up a brand new account for the client all over again, and that would solve your problem. Don’t know if that’s the problem, but that would be one way to test it. Oh, and Scott, remember. Bring this stuff up in Master Mind and Master Class. If you want to go big and do it a little bit deeper, because obviously, I can’t get into it too much in Hump Day Hangouts.

Tracking Affiliate Link Program

All right, Chris is up really quick. He says, “On my affiliate side, I send customers to one company website that has no formal affiliate link program. He and I would like to find a method who I send to his site. He has asked me for a suggested way to inexpensively track this. Chris, on your website that you’re sending traffic to this guy with no affiliate. Why don’t you just use something like Pretty Link Light which is a plugin that you can download. It’s free. If you want to upgrade to pro, which I recommend you do, it is like $37 or something like that for the pro version. It’s called Pretty Link.

A plugin like that, you can use your affiliate link as a redirect link over to his site, and you can track all of your clicks. Track all of your traffic through that link. You can also do it without a plugin by using Google analytics and using what they call UTM. Link tracking and stuff, and you can do that within Analytics, too. There are multiple ways that you can track how much traffic you’re sending to him without having to do anything expensive or elaborate.

Adam: Yeah, and I was going to say, too. If you sending them to a landing page and not just the homepage, depending on what his CRM is, you could have him duplicate the landing pages and send them somewhere unique that other traffic won’t go.

Bradley: Yeah, and then you could put remarketing pixels and stuff on that page, too, by the way. Last thing. I just want to cover this very quickly because I know that we’re out of time, but Wayne Clayton posted, “Almost two million views even outside my area, as seen with Local Tree-pros and USA health style. If you are not working to be a Google local guide, why not?” Wayne, as awesome. He is one of our MasterMind Members and he has got his Google local guides profile up to a level five. He’s doing some really cool stuff because he is a Google local guide level five.

We’ve talked about this in the MasterMind , and probably in the Master Class a little bit, too guys. Go look into it. Right there is the link. I saw it on here somewhere for the local guides link. Right here. Greg Dreyburg posted, “The Google local guides benefits”. Guys, go click on that link. Get signed up. If you’re doing any local stuff at all, you need to start building up your profile. Just every single day, try to add another review or comment or ad. Contribute to the local guides’ program and over a six month’s period, you’ll get up to a level five or so. You’ve got to work at it. It takes time. There is a lot of work, but if you do it, you can get to a level five, and it unlocks a lot of benefits and gives your profile a lot of power as a local consultant.

Adam: I’m waiting for this course to come out.

Bradley: Yeah, I know. Him and I have a meeting next week or the week after. I can’t remember to talk about it.

Adam: That’s not what I was expecting.

Bradley: All right, guys. We’ll see IFTTT SEO academy members in about two or three minutes. Everyone else, happy Thanksgiving. We’ll see you guys next week.

Adam: Whew.

Hernan: Bye, bye.

Adam: Thanks guys.

Chris: Bye everyone.

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Weekly SEO Q&A – Hump Day Hangouts – Episode 106

By April

Click on the video above to watch Episode 106 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.


Bradley: We’re live.

Adam: All right everybody. Welcome to Hump Day Hangouts, episode 106, the episode where we’re no longer together. But we’ll just go down the line and say hi, anyway. Hey Chris, how’s it going man?

Chris: Doing good.

Adam: And Hernan? What’s up?

Hernan: Hey, everybody. Hey. It’s really good to be here. I miss you guys. I hope we kill it. I’m not hoping. I just waited so that we can like this year … So that we can hang out real, real soon.

Adam: Awesome. Awesome, awesome. Marco, I got to ask you, man. How’s the weather?

Marco: I’m still in paradise, man. I left Panama and came back to paradise, so win-win.

Adam: Yeah.

Hernan: I heard it’s raining ashes.

Marco: It was for a few days. It’s been okay lately, but it makes no difference. It just makes the ground more fertile, so anything you plant … You could plant your own garden, get plenty of vegetables. It’s win-win, man. You can’t lose, right? Weather, rain …

Adam: I love that. There’s a volcano and, “Yeah, you can grow a good garden.”

Chris: Yeah.

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Marco: Plenty of ash. Fertilizer.

Adam: Good deal. Good deal. Well, Bradley, how’s it going?

Bradley: Good. Glad to be home. Although I came back to kind of cold weather. It sucks, but other than that, I’m just glad to be home.

Adam: That’s good. It keeps you inside, and it keeps you busy, right?

Bradley: Keeps me working, yeah.

Adam: All right. Well, just a few short announcements and we’ll get rolling today, everybody. We wanted to let you know … Obviously Local Kingpin is still available, and I’m going to let Bradley talk a little bit about this, how it ties in, but we just talked to Justin Sardi not too long ago. I’m sure a lot of your guys know him, or have heard of him, or maybe even taken one of his courses. He’s going to be having a limited opening for his video ads crash course. This is the third version. He’s been updating it for … Man, I don’t even … I took … I bought the one like two years ago, or 18 months ago?

But I think it was even before that. I know I talked to Bradley about this, but Bradley, you thought this would be a good tie-in with Local Kingpin, right?

Bradley: Yeah. I haven’t been through the most recent update though, so I don’t know. As long as he covers local stuff in there. I think he did in the first release of “Video Ads Crash Course Three”. Yeah, it’s so much more in-depth into specifically YouTube ads than what I was able to cover in Local Kingpin. Which, by the way, that’s not complete yet. The video ads section inside of local kingpin isn’t done yet. I’m waiting to get my second case study really rolling, which is in a much larger city, so it covers a much broader area, so the targeting is a little bit better.

But that said, if you really want to get good at YouTube ads or AdWords for video, then Justin Sardi’s course is awesome, and he’s relaunching it at $27, or $37 or something ridiculous. It’s totally worth it.

Adam: Awesome. Totally. I liked it. I’m going to get back in, and I’ve been meaning to get to it. This winter, I think I’m going to get started with that again. It was definitely one of those shiny objects that I bought and walked away from, and now I’m kicking myself in the ass.

Bradley: Yeah.

Adam: Man, YouTube ads are certainly an interesting part of this. Let’s see … After that, we’re going to have some stuff coming up. I’m totally stretching this out for everybody, but we’ve got … Let’s just say, some good deals coming up with Black Friday. We’re going to be doing our own version. I’ll leave it at that right now, and say we got some really cool stuff.

I know Hernan wants to say something.

Hernan: Oh yeah. We’re going to have a ton of cool stuff.

Adam: Awesome. All right, and speaking of AdWords and paid ads, and some traffic, and while we’re here … Hopefully everybody can see the hat, and see what it says. If you want one of these hats, just leave a comment during the show today, and tell us what you think you could do … What’s the best thing you could do with AdWords, video YouTube ads. Tell us what your master plan is, and we’re going to pick one of those comments, and we’ll send you a hat for free.

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Bradley: Sweet. All you got to do is participate?

Adam: Yeah. Just be active and be here. Yeah. With that, though, let’s do this.

Bradley: All right. Well, that said, let me grab the screen, and I’m just going to show the whole screen again as usual, and you guys can see Godzilla in the bottom right corner here, scratching his chest or something. All right. Just a minute. Let me zoom in a little bit, and we’ll get started.

Okay. Mark O’Connell’s up and he’s always here every week. We appreciate that, Mark, and for that I’ll plus-one it. He says, “Hi guys, I don’t have a question, just a comment.” Okay. “Sorry if it’s not applicable, because I know this is for questions, but I just wanted to thank Marco for choosing me for a Drive Stack on the big 104. It was awesome and unexpected. I wanted to message Marco via Google+ but didn’t want to bother him, as I would imagine he is busy trying to make Google beg for mercy. I wouldn’t want to intrude on that, and didn’t want to do it last week, because you guys were celebrating. I already thanked Adam.”

Well, awesome Mark. We appreciate you always showing up and participating anyways. Your comments are always welcome, so thank you.

Branded Email Vs. Gmail In IFTTT Rings

Dean is up next. He says, “Hi guys. I hope you don’t feel too rough after Panama.” I did. Quick story, I was … I left Panama last Friday, and flew back to Miami and spent the night in Miami, and I was in the Miami airport in the morning to fly back to Virginia. All of a sudden I got this awful pain in my abdomen. It felt like appendicitis or kidney stones. I wasn’t sure what it was … And I was in Miami, trying to fly back to Virginia, and so I ended up flying back to Virginia praying that my appendix wouldn’t burst on the plane.

I ended up going straight from the airport to the emergency room, and I was in the emergency room for four and a half hours. Got a CT scan, and all this crap, just to find out it was a kidney infection. I was pissed, because I was like, “Man, I spent four hours in ER. I probably spent a couple thousand dollars.” Then I started thinking, “Why am I complaining about finding out that I’m okay?”

I was like, “Damn, I went there and I don’t even have nothing.” But it could have been the other way. It could have been … It was terrible, though, coming back. I think it’s because we drank and ate too much while we were in Panama. What do you guys think?

Hernan: I think that might be the case, Bradley.

Bradley: Yeah.

Adam: I think that’s it. I feel much better. I was just pissed off because I was in this weird wing terminal in Miami. I thought I had it bad.

Bradley: Yeah. It sucked dude, because I mean it hurt like a son of a gun too, and it was like … The doctors said, “Oh, well. Just take some Aleve and take it easy for a couple days.” I was like, “Dammit.” Anyways. Everything’s good now, so.

Marco: You can never eat and drink too much.

Bradley: Yeah, apparently you can. Apparently my kidney thought otherwise.

Marco: Yeah. You know what Sid Fletcher would say.

Bradley: Yeah. “You’re going to hurt your … ” No, I’m kidding. All right.

Marco: It’s the ceviche.

Bradley: All right. I’ll just keep moving. He says, “I have a national client in the UK whose website I’m setting up an IFTTT ring for and they already have some Google properties in place. Their Google brand page and YouTube page are connected together under a website email through Gmail like [email protected], and have posts and videos from two years ago, so I wanted to use them rather than set up new ones. Is their branded company email going to be a weakness/problem as opposed to an actual Gmail like [email protected]?”

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No, it shouldn’t be. Let’s see. “I do see through their Google account they have access to Google drive etc and the account shows connected sites and apps so I’m assuming its not a problem just the same as having a Gmail?”

Yeah. Because once you’ve registered a Gmail with Google, like for example, your recovery email, you should be able to log in with that email address as the username, if that makes sense. If you’ve connected your web mail account with your Gmail account, especially as the recovery email, then I’m pretty sure you can log in using the web mail address as the username, and Google recognizes that as being one and the same, if that makes sense. It shouldn’t be an issue.

“They have given me a branded email from their Gmail setup [email protected] and I have made myself an owner of their google my business local page, brand page and youtube account so will my new persona email get all the credit and trust an ifttt ring brings just the same as if i had setup a separate Gmail for them?”

Yeah. Again, it doesn’t make any difference, Dean. It doesn’t make any difference. Because whether … As long as that web mail account is connected to that Google account, and all of the pages and drive and all that stuff, it doesn’t make any difference. It’s still the same Google account, whether it’s using a web mail or a Gmail. It doesn’t matter. Okay?

Adding RYS Drive Stack

Lori’s up. It’s been a while since she’s commented. What’s up Lori? She says, “Hi guys! I hope you enjoyed your time in Panama plotting and planning against Google.” And we did. “We have a law client that we made an RYS drive stack for. We’re trying for a pretty competitive keyword phrase, so we would like to add additional drive stacks. When you do that, do you use the same G-Drive account, or start fresh with a new account? I followed Bradley’s local case study, but they aren’t ranking as high as we would like. I’ve listened to a lot of the advanced strategy webinars too, but can’t seem to find where you talk about adding additional content to an already existing G-Drive stack.

“Also, the main keyword terms were initially ranking on page one of Google, even as high as position three, and then gradually have dropped to page three, and have stayed there. We finished the stack in early May and then started back link building in early July. Any thoughts? Thanks in advance.” Okay, Lori, I’m going to let Marco talk about that, because he’s more the expert on that.

Marco: Yeah. Don’t put more than one gstack per Drive account. It overburdens the script, and Google will shut you down, period. That’s just the way it is. You can create persona accounts, and each persona account can be an employee of the company. You can make that persona associated with the company. Of course, it’s natural to share files and folders. Am I giving away too much?

Bradley: Maybe.

Marco: Lori? Reach out to me in private.

Bradley: Yeah, or in the RYS group, Facebook group.

Marco: I don’t want to continue with this. Or, if you’re going to order, just reach out to me, and I’ll let you know what to do. Because I don’t want to give it away, that’s why I’m here. I started to, sorry.

Bradley: Yeah. Just remember, you can add the other accounts under the share function, so you can still access everything from still one login, if that makes sense.

Marco: Right. Yeah.

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Bradley: “Also, the main keyword terms were initially ranking on page one of Google, even as high as position three and then gradually have dropped to page three, and stayed there.” Okay, Lori. There’s really no way for me to give you any advice on that question. I wish I could, but there’s … So many different variables would have to be looked at for us to give any sort of advice on how … What could be causing the problem. That is such a broad question, in that we need a hell of a lot more details or access to the site for a site audit. If that’s something that you would want to have done, if you’re in the masterclass, you provide site audit services as part of the masterclass training. You’re more than welcome to post there, and we could take a look, if you’re willing to share the URL within the webinar, just to the attendees, basically.

That’s up to you. If you’re not comfortable with that, then I completely understand. But we could get a lot more in-depth on that stuff in the masterclass, than we could here. You could even give us some more details. All right?

Marco: Yeah. Lori’s been with us, I mean, for quite a long time.

Bradley: Yes.

Marco: She has purchased from us. I’ll give you 15 minutes of my time, Lori, just to get you set up and in the right direction, as far as what you need to do. Then you can go ahead and order from our RYS. He rocks it. Do it … Let’s do it that way.

Bradley: Okay.

Marco: Just so I can get you headed in the right direction.

Bradley: Very, very generous of you Marco.

Advantage of SSL (HTTPS) In Affiliate Sites

Michael’s up. He says, “Hi. I am still wondering if I should go with the https version of my site. I have 15 pages with the www version, and then three pages that have both versions indexed so I need to choose one direction to go. Staying with www would be easiest.”

I’m assuming you mean, “Staying with www that doesn’t include the https,” because I think that’s what you’re talking about. The protocol. Because either you have SSL, or you don’t. Typically, in a question like this, I would expect somebody to be asking about the difference between HTTP and https. In this case, you’re mixing two different concepts, here. I’m not 100% sure where you’re going at, with this. Anyways. “How much advantage is there doing this if my site is a simple affiliate site? There are no products to sell or visitors’ info to gather.”

I don’t know why you’d have https then. If you’re not … If you don’t even have a contact form on your site, there’s really no reason for that. If anybody else wants to comment on that, I’m happy to hear some other opinions on that. But if you’re not collecting any sort of data from the site, like any contact details or anything, where nobody has to submit a web form for anything, then I don’t really see the point of having the SSL certificate.

Hernan: Yeah. I would say kind of what you’re saying, Bradley. I’m seeing more and more big websites turning into SSL, but that’s because they manage sensitive accounts.

Bradley: Right.

Hernan: It doesn’t have to be right now that, as it were a couple of … Maybe a year back, or maybe a couple of months back, that you need to handle sensitive data like credit cards numbers. Now, every time you handle any kind of data, you need to have an SSL as per Google instructions. With that said, I haven’t had any data to back it up that an SSL will give you a boost in rankings, for example. If it is, it’s marginal. It’s marginal. It’s another tick on the checklist.

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It’s nothing too fancy that it could make or break your SEO in that case, so I wouldn’t have the trouble in case I really, really need it, and in case I really want to be compliant, and I want to start collecting data on my website, as Bradley was saying.

Bradley: Yeah. Yeah, so I again … The question is, you’re talking about two different versions of the URL here, but they’re really not … You can have “www.” whether you have SSL or not. It makes no difference. That’s just your preference in how you display the URL. I recommend that you go with the www. version of it, because that’s treated as if it were sub-domain, so it protects your root domain, in the event that you caught a penalty.

In other words, you could always … If you caught a penalty … If you were using your www. acting as a sub-domain and you caught a penalty, then you could essentially remove the www., or add some … Change the sub-domain to something like blog., or news., or something like that, and recover your site. Now, you’d still have to figure out why your site was slapped, or given a penalty, anyways, and correct that, but you could move the site to a different sub-domain, or just to the root. In other words, remove the www., and you could get your rankings back, or at least remove … The penalty would be temporarily lifted until Google caught back up with you, unless you fixed and resolved the problem that caused it to begin with.

Again, that’s just a personal preference. And adding www., can be done within the WordPress dashboard. You go to Settings, General, and it’s the site address. There’s two fields that you have to edit that, and add the www., to. Then once you click Save, it’ll prompt you to log back in. From that point forward, WordPress should handle all the redirects and canonicals directly, but that doesn’t affect the https, SSL or not, whether it’s using the SSL version of the protocol or not. It makes … That doesn’t handle that.

That’s something else that you have to work with. Again, that can cause some problems. Only 15 pages, that’s not really all that big of a deal. But when you do switch to https, a lot of times, it can screw up CSS, and JavaScript, and stuff like that, so you need to make … I don’t even do all that myself anymore. Whenever I switch a site over, I just hire somebody from Upwork, and they handle all that shit for me, because it’s just too much.

Hernan: Yeah. No. I was about to say that. You need to be consistent. Whether you decide to do https or not, you need to be consistent. Everything should be pointed at one URL, because you can have HTTP domain.com, HTTP www.domain.com, https domain.com, and they’re all different URLs, you know what I mean?

Bradley: Yeah.

Hernan: You need to be consistent. Whether you use https or not, and whether you use …, which I concur with Bradley in this case, using www, which I concur with Bradley in this case, using www … I’ve seen on some spammy niches that people will use w15, or ww3, or ww4, ww7. That’s the iteration number seven of that website that keeps getting spam, and keeps being [inaudible 00:17:30], so it’s crazy. But I mean, you need to be consistent whether you decide to do it, or not. That was my point.

Bradley: Again, for something like a small site like that where you’re not collecting any data, I wouldn’t have even implemented SSL. It’s just too much additional work. But, if you’ve already done it … If you’ve already pulled the trigger, then make sure you get your site cleaned up, and all of the scripts and everything are all reading correctly, and that’s something, again … I can’t really advise you on that, because I don’t do it. I just hire somebody from Upwork. That kind of stuff makes my head hurt.

301 Redirects From Web 2.0s Pointing To The Money Site


Healthy Living says, “Just a thought. If we use 301 URL redirects from a web 2.0 to the money site, would that be bad?” I’m assuming you mean embedding a 301 redirected URL into the content body of a post or something on a web 2.0? I’m assuming that’s what you mean, because how would you redirect a web 2.0 URL? I’m not 100% clear on this. Is somebody else interpreting this differently from me?

Hernan: No. I think that you’re right. It’s hard to do a 301, unless you do some sort of meta-refresh. That’s another story. If you do a meta-refresh, you have some web 2.0 properties-

Bradley: I don’t even think … I think this … I think that’s way beyond what they were asking about, though. If you can edit the HTML of a … Or the [HEAD 00:18:53] section, like in Tumblr, sometimes you can do that. I don’t know if you can still do meta-refreshes there. But like Weebly, you could do a meta-refresh. Blogger, we were able to hack that in as well. But put a meta-refresh code, and then the whole web 2.0 will do it. But doing a 301 redirect from a web 2.0, I don’t know how to do that, other than using a 301 redirected URL as your link within the content of a post, which would be like a goo.gl, or a Bitly link, or something like that. Really, I don’t see the purpose of that, either.

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I mean, you can, just to give you some URL variations, I guess. But yeah, if you could clarify that, maybe, what it is that you’re asking specifically, we might be able to give you a better answer, okay?

Boosting PBN Links

Next says, “All I have a question about PBNs. I have a money site that have IFTTT ring to RSS. I used my PBNs with back links to the IFTTT ring. How can i make it stronger? PS, I have GSA Search Engine Ranker, but I don’t want to blast my PBNs.”

Well, put an IFTTT ring around your PBN, and then blast your IFTTT ring with GSA Search Engine Ranker. Think about that. If you’re using a PBN to link to your money site, or to link to your branded IFTTT ring around your money site, then if you don’t … If you’re worried about hitting your PBNs direct with GSA … And I can understand that, then put an IFTTT ring around your PBN. Then you can hit the ring around your PBN with GSA Search Engine Ranker links. Does that make sense?

That way, you’re not hitting your PBN directly. There’s at least one buffer site between your PBNs and your GSA spam, and it would be at least three hops away from your money site, if you’re abusing your PBNs to point links to your IFTTT ring around your money site, your branded IFTTT ring, if that makes sense. If you’re building back links directly from your PBN to your money site, and you’re building links from GSA Search Engine Ranker to an IFTTT ring around your PBN, now your GSA links are still going to be one, two … Yeah, three hops away.

If you’re doing it … If you’re building PBN links to your branded ring, now your GSA links are four hops away from your money site, so you’d be perfectly fine to do that.

Anyway, hopefully that was helpful. “PPS, I didn’t get the new IFTTT.com website changes that you talked about in the SEO academy group.” I’m not sure what you mean, other than there’s new interface changes. Maybe you’re saying you don’t understand it. I don’t … I’m not 100% sure what the question is there, but I know next Wednesday, at 5:00 p.m. Eastern will be the next update webinar for IFTTT SEO academy, and there’s a lot to cover next week so we’re going to cover all that stuff. The new applets, the new interface that everybody hates, I get that. IFTTT is acting like Google … Google+ I mean, in that they’re changing the interface and nobody likes it.

But it is what it is. We’re going to cover that, and we’re going to cover some interesting issues that have popped up with some other things recently. That’s all going to be covered next Wednesday at 5:00 p.m. Eastern. You can find the link inside the Facebook group for the event. In the Events tab, okay?

Branded Link Wheels For Multiple Locations

Jamie says, “I have site with four locations in Tennessee and I am setting up local maps for all four locations. I was wondering if I can or should create branded link wheels for each location. Same brand for all locations. Not sure if it would be a problem to have so many branded properties. Any thoughts? Thanks.”

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Yeah, Jamie. We talk about this often. It’s a good question, but yeah. We’ve talked about this many times. What I always like to do, is especially, if you are … If it’s the same brand, typically the way that I set things up is, if I’m going to be creating city-specific sites, I’ll build them on sub-domains of the root domain. Whatever the brand … I usually will have branded domains for the company, which will be the root domain, and if I’m going to make location-specific sites, then I’ll add sub-domains with the city name as the sub-domain. Then I’ll install WordPress and put up the pages, but not usually a blog on those sites. Because I can use the root domain as the blog, because it’s the same brand, just like you mentioned, Jamie.

If it’s the same brand, then you can put the blog on the root domain, and then build links to all of the four location sites, the four individual location sites, by just blogging from the root domain. That’s a hell of a lot simpler to manage. Does that make sense? Because if you … I mean, you could do a separate blog on each separate site, if you’re doing that. You could. And you could have a separate ring for each, and you may need to do that. But typically, what I will do is create the one branded ring, IFTTT ring, right? And I’ll blog from the root domain blog, and use the blog post to build links to all of the sub-domain sites, or all of the individual locations.

You might not have sub-domain sites, maybe you have individual location pages. That’s fine. It doesn’t matter. Either way, you could still build links to the location sites or pages from the blog with one IFTTT ring. However, if you find that there’s a … Like for example, say out of the four locations that you have, one of them is not responding as well to the IFTTT blogging strategy as the other three. This is just hypothetical, guys, but let’s just say that one of them is not responding as well. Then you could always go out and create a separate IFTTT ring specific for that one location. It can be the same brand, but then you can add the city name into the sub-domains for when you’re creating the IFTTT ring.

It could be a location-specific branded ring, if that makes sense. Then you could hit that one ring, specifically, with posts for that one location, to help give it a boost. But always try to rank with the minimum amount of work that it takes, guys. For that reason, don’t … It’s a great question, Jamie, because you don’t want to jump … You don’t want to go out and build four IFTTT rings, when you don’t need to. Chances are, you can probably get away with just one, and again, if any one particular location is not responding as well as you’d like it to, then you can always build a location-specific ring for that.

Email List Platform

Okay. Andrew Walker. He’s back. He’s starting to become a regular occurrence. That’s awesome, Andrew. This is a good question. I read this earlier. He says, “Hey guys, my question is about what platform to use to start building an email list. Which would you all recommend, GetResponse or ClickFunnels? I’ve been using GetResponse for a little while now and its pretty nice. However, I just got hipped to ClickFunnels and I’m hearing some really great things about it. Thanks.”

Andrew, I can tell you personally, because I know … I’m kind of helping Andrew get set up. He’s a local business guy. Advanced-pcs.com. He does IT work and stuff like that. Anyways, I can tell you that ClickFunnels is my preferred method, and you … But it’s not exactly an auto-responder. They have auto-responder capabilities inside, if you use an SMTP mail-ordering service like SendGrid or Mandrill, or something like that, so it’s a bit geeky to set up. But if you were going to be … In your case, I would say you need at least $97 a month to use ClickFunnels. It’s $100 a month. I know for GetResponse, you’re probably only paying about $20 month, something around that number.

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It’s up to you. If you don’t mind spending the extra money, then yeah. Keeping everything under one dashboard, which you can do with ClickFunnels, would be sweet, because you’d get much better landing pages than you do with GetResponse. At least in my opinion, it’s so much easier to set them up, and they look good, all that kind of stuff. And you can handle all of the mailing from within … Oh, wait a minute, let me rephrase that. In order to use ClickFunnels’ mailing service as an auto-responder, you have to have Actionetics, and Actionetics is only part of their enterprise suite. That’s $300 a month. $297 a month.

Adam: Yeah. You’ve got to make sure it’s worth it, but yeah. It’s kind of interesting …

Bradley: Yeah. In his case … In Andrew’s case, it wouldn’t be. I can tell.

Adam: Yeah. For most people, especially if … Your comment is starting out, then yeah. That’s not it.

Bradley: Yeah.

Adam: But if you can do it, you can … You can also use … Just so people know, you can also get … If you can get that Amazon SES account approved … Which you can’t always, but that’s free. Then that lets you, if you don’t use an outside service, you can’t customize your emails in ClickFunnels, because they don’t want you sending out stuff from their servers. But once you do that, that would be one of the next steps up. We’re also looking at a couple different providers too, Andrew, so maybe we could come back and give you some more information. I think Bradley can tell you. Obviously, you guys are talking offline,

There’s some additional stuff we’re looking at. We’re checking out ConvertKit right now, and we’ve been using Paywebber, GetResponse, ActiveCampaign, and I think-

Bradley: Yeah.

Adam: That’s it. But Chris and Hernan might have some input here too.

Bradley: Yeah, I would just mention to Andrew. Like I said, Andrew, I forgot. I started to tell you … But even the $97 a month version of ClickFunnels doesn’t give you email capabilities. It will give you an email notification from each funnel, but you can’t use it as an auto-responder, so it’s … Really in your case, you don’t need an Enterprise account for your local business. That would be kind of like way overkill, and an expense. You don’t need that, either. Stick with GetResponse for now, and that would be fine.

Anybody else want to comment? That’s fine if you want.

Hernan: Yeah. I wanted to say real quick. I’m sorry.

Chris: He’s eating.

Hernan: I wanted to say real quick that … Yeah. I was. Sorry. I wanted to say real quick that, GetResponse, for the time being … We pretty much use them all. MailChimp, AWeber or GetResponse. We keep on using GetResponse and AWeber. We’re migrating. If you want to start doing some more advanced stuff, like tagging people based on how they behave, based on what actions they take … For example let’s say that somebody doesn’t visit your website, I don’t know, in three months. You can send them a coupon, those kind of things. In reality, GetResponse will suffice for now, since I assume you’re starting now. At some point, you want to go for something more advanced like, for example, ActiveCampaign, which will be pretty much the same expense.

There are of course more complex tools out there, but ClickFunnels is a landing page builder, and a funnel builder. It doesn’t have to do with email marketing, while it is an added tool, and I’m pretty sure Bradley’s helping you out with ClickFunnels, but again, that’s a landing page builder. That’s not … The main functionality of ClickFunnels, it is from Actionetics, in my opinion. GetResponse will suffice for now, in my opinion. At some point, if your list grows a lot, which I know it will with Bradley’s help, you may want to turn into something more advanced. [More ninja 00:30:09], maybe.

Bradley: Yeah, but even GetResponse has automations and stuff. You can set up tags and all that stuff with automations. You just need to learn how to do it, that’s all. I’m sure ActiveCampaign or … What is it? ConvertKit, might be better, but I’m just letting you know. There are automa- … You can create automations inside of GetResponse, now, too.

Adam: Yeah.

Bradley: I don’t think you need to change anything, Andrew. I’d leave it just the way it is, for now.

Adam: Now, because I’m drinking the Kool-Aid so heavily from ClickFunnels, I do want to say though, if people get to that point, there are some really cool things you can do with ClickFunnels. By all means, that’s some of the things you can do. I’m not saying all of this is exclusive to ClickFunnels, but you can start tying in actions, as well as other things. Integrations into ClickFunnels is crazy, it’s almost like Zapier, where they have tons of integrations you can use.

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New Trigger Channels In IFTTT

Bradley: Yeah. Greg’s up. He says, “Welcome back to reality guys, except for Marco. Hey, Have you guys tested or can suggest any new trigger channels that might work in an IFTTT network ring yet?” Well, yeah. You can use Twitter. That’s what Twitter SEO Academy is really about. That and much more, but you can use Twitter to trigger. You can use any one of the blog properti- … I mean, you can pretty much use any property. Any channel will not … Well, not any channel, but most of the channels that we use, the ones that we use for marketing and stuff like that … A lot of those can be used as triggers also. The problem is, is when you use the other properties as triggers, what does the resulting post look like on the other side?

Whatever you’re syndicating to, from that trigger point, what does it look like over there at the syndication point? What does it look like? A lot of times, they come out kind of funny. In fact, I played around with, a couple years ago, a lot with trying to set up WordPress triggers or Tumblr triggers and Blogger triggers. Some interesting, weird stuff happens with those triggers, sometimes. That’s why I always resorted back to just using RSS triggers, because RSS triggers seem to be the most consistent over time, where I consistently had difficulty with using other properties as triggers. Although, like I said, Twitter can be a trigger. You could use a Facebook page. I mean, pretty much almost any one of the properties that we typically talk about in the Academy can be used as a trigger.

You just got to go in and play with your own recipes, Greg. I highly encourage everybody to try other recipes, and to play around in there. We just give you the recipes that we know that work consistently over time, but you’re more than welcome to play with it, Greg, and test. But again, I would set up a test network that you can play around with triggers and stuff. That way you’re not destroying branded network properties when something goes wrong, if that makes sense. Good question though.

Site Architecture And Content For Google Maps Site

Scott’s up. He says, “I’m trying to optimize a website for Google Maps. The business has four categories selected within GMB. I want to create four pages on the website, and optimize for those terms. How would you suggest to implement in-site architecture and what content would you include in the pages?” Scott, I actually read this question earlier, and this is something that I could even diagram out. I’m not going to do it on Hump Day Hangouts, but if you want to post that question over on the masterclass page, we got masterclass in about 30 minutes. I can actually diagram it out there for you.

Pretty much, you just want to have four silos, or the top of the silos, so four categories, in other words, on your site. Categories and pages. A separate page, which can also create a corresponding category, and then for each one of those categories within the Google My Business, that you have listed on the Google My Business page … You create four different categories, and then from there you can add supporting … In a simple silo structure, which is what I would recommend. Complex silo structure is usually overkill for local stuff. I would use a simple silo structure, and then from that, you just would create supporting posts for each one of those categories. That’s it. As many supporting posts as it takes to rank.

You make sure that you always link from the supporting post up to the silo landing page. Make sure that you place that post in the proper, correct category, the correct silo. That’s really all you need to do. Make sure that you’re also syndicating to that Google My Business page, the local … Excuse me, the local page, or brand page, depending on how you have it set up. I guess it’s a local page, because you talked about Maps. If you want me to diagram it out, I’d be happy to do so. That’ll be in masterclass, and you can post that on the event page, and we’ll get to it in about 25 minutes.

Transferring Ranking From .mob Site To The New Site

JaMina’s up. “Hey guys. One of my clients has a .mob website that is separate from his old website and it ranks very well in his industry. He has just had a brand new responsive website created. How can I help him keep or transfer his mobile rankings from his .mob site? Also, if he points the old HTML website at the new responsive website, will it help the new website rank for the keywords the old website was ranking for? Thanks, guys.” I guess you’re talking about, he had a separate mobile website? Is that … I’m assuming that’s what she means. I’ve never … I don’t really have an experience redirecting mobile websites to see if it helps an existing site. Do any of you guys have experience with that?

Chris: Not here.

Hernan: No. No.

Bradley: Yeah. Typically, that’s a separate mobile website. That’s what she’s …

Hernan: Mobile rankings. Yeah. The only thing that I can think of is 301. 301 the .mob to the new m., or the new responsive website. But I haven’t worked with .mob, I mean, sorry.

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Bradley: Yeah. I’ve never done a separate mobile websi- … I mean, I’ve built mobile websites. I’ve done that, but I’ve never … I’ve never tried redirecting from separate mobile websites to newer, responsive … I’ve never done any of that. Honestly, I don’t want to throw out some bullshit answers, JaMina, to your question, because I would be doing you wrong if that were the case. I don’t know. I would play with it. You could test it. For example, if it’s on a dot- … If you had a whole separate mobile website, then chances are, there’s some separate pages. What you could do is go in and edit a couple of the pages, for example, to do a 301 redirect, or a meta-refresh or whatever, over to the new responsive website to the corresponding pages.

Then just monitor it. Don’t do the whole site. What I’m saying is, go in and select a couple pages from the mobile site, and redirect those back to the corresponding pages on the new responsive design site. Just monitor those pages on the new site, versus the other pages on the site that don’t have the redirect set up from the mobile site, and see if those new page … Those pages that do have the redirects perform better than the others, or just moni- … Just observe what they do, the behavior of those pages. Then you’ll know. Say you got 12 pages on the site, and you’ve got three of them with redirects from the mobile site.

You can watch those three, and compare those to the other nine pages on the site, and see which one … Observe what they do, and then you can play around with that and see if it has a positive effect, a negative effect, or no effect at all.

I mean, that’s what I would do. That’s typically how I determine what’s going to work and what’s not. It’s just by testing, and that’s what I would recommend you do here. I wouldn’t redirect the whole thing, though, because then you’re not … When you could … If you could do it on a page-by-page basis, temporarily, just to monitor what it does.

By the way, if you redirect from an old site, in this case the old HTML website to the new responsive-to-web … “If he points the old HTML website at the new responsive website, will it help the new website rank for the keywords that the old website is ranking for?” It can yes, as long as the page that you’re redirecting to the new page … As long as the content is similar, or the same. It could be the same, but been updated, or it has to be very similar. Because remember, if your old site was ranking well, it’s not 100% because of back links as to why it’s ranked. There’s also the on-page factor.

As long as your new site is in that … In particular, in a page-by-page basis, is … The on-page SEO is comparable to what the old site was, then yes. It should respond really well to that redirect, because there’s no … But if the new site … And I’m assuming the new site is optimized properly, but if it isn’t, and if there’s a significant difference between the pages, it may not help at all, or may give it just a very marginal boost, if that makes sense. Guys, remember, that’s … Whenever you’re redirecting from an existing site that’s ranking well to a new site, you want to make sure that the pages are optimized similarly, like the on-page optimization is similar, or comparable, to what the old site was.

If it could be improved upon, that’s great. Then improve upon it. But what I’m saying is, you don’t want a huge drastic change, and then you redirect from the old to the new, and expect it to replace the slot that the old site took in the search results because it typically isn’t going to happen that way. There will be some dancing, anyways, and you got to let all that stuff settle in, JaMina.

If you’ve been watching us for any amount of time, you know that there’s a sandbox period, a probationary period after you do something like that, a redirect, where you don’t want to go in and do a whole bunch of crazy changes during that three-week period after you initiate the redirect. You want to let it settle in, and let the dust settle. Give it some time for everything to solidify where it’s going to be. Then you go back in, and start editing, and adjusting. But you don’t want to do too many changes within a three-week period, because it could sandbox your site.

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Allowed Sidebar Links In Tumblr

Kris is up. “Welcome back. I edited the HTML code on my Tumblr theme, and I now have 35 icons in the sidebar linked to the IFTTT networks and citations. How many links in a sidebar of a blog is too much, and did I go overboard with this?” No, I don’t think so, because you’re just reinfor- … As long as they’re all branded properties, it shouldn’t make any difference, Kris. You should see some of our same as attributes in our JSON-LD markup.

We haven’t got … I haven’t been hit with a structured data spam penalty yet. I know some people have, though, so you got to be careful with that, but as far as adding those … I mean, if they’re branded properties, they’re just an extension of your brand. To me, that’s not too much. Any other comments on that, guys?

Hernan: How much is too much, right?

Bradley: Yeah.

Hernan: I agree. As long as you’re … I mean, you can always go with the most relevant to your particular niche, because in some cases you will get more … Depending on your niche, some networks will be more relevant than the others. But for SEO purposes, I would say have them all. 20, 35, 40 icons doesn’t really matter, as long as you keep that … I think that’s the most cumbersome task, is to keep that list updated. At some point, maybe URLs change. Maybe a website will go 404, whatever. You need to keep that updated, so maybe once a month or something you want to make a sweep through that. It will all depend on how many network you have.

I think, at the end of the day, that’s called a semantic hub. We want that. We want that amount of relevance and brand on that particular domain, like G Plus, Tumblr. Anywhere you can put a list of links would be considered, in my opinion, a semantic hub.

Bradley: One thing, Kris, you can do is go search your brand in Google. The brand name. Then look at all the properties that show up, the third-party properties that show up on page one and two, and just go with those. You want all the big social media sites, whether they show up on page one or two, or not. It doesn’t make a difference. But, chances are, they’re going to anyways, if you search your brand name. But you could just select the ones that Google tells you are the most relevant and the most important to your brand name or business, and use those as your same as attributes if you’re marking up the JSON-LD markup in the header, or in sidebar links, that kind of stuff. You can let Google tell you what it thinks is the most relevant and important to your brand.

Next, he says, “When I get some spammy comments, I remove the URL from comment and edit it to be a positive comment. I figure if they try to spam to get links, I might as well remove the link and use the comment to benefit the page. Do comments help build credibility or should I just block them to save time?” Kris, I’m going to tell you. Honestly, you should just block them. There’s a plugin for WordPress called disable comments. I love that plugin. I use it on every damn site.

If I want comments on a site, then I will use a social media-style comment plugin anyways, because WordPress comments just flat-out suck, and you’ll get spammed to death all the time, anyway. It’s too much work and time, and effort, for such a very small SEO boost which, to be honest with you, I … Somebody else might disagree with me, but I’ve never taken the time to go through and use comments within my own sites to try to see if it’ll give me an SEO boost, because it requires too much time.

Personally, I just use the disable comments plugin for all WordPress sites, so that it removes the native WordPress comment functionality. I would say, save your time, Kris, or use your time better, more wisely, by doing something with your time that’s going to have a greater effect. I can tell you that that would be such a small positive effect, if any at all, that it’s really just not worth it.

Shannon’s complaining because we were one minute late, just so you all know.

Pitching Digital Marketing To Real Estate Brokers

Valerie says, “Trying to sell my house and brokers don’t know and don’t do digital marketing.” I know, Valerie. Isn’t it frustrating? Because realtors are an egotistical bunch. They put their faces on all their marketing materials, and they think they’re good marketers, and they know nothing, or very little, about digital marketing, and it’s like pulling teeth to try to convince realtors that they should be marketing digitally. I don’t know why, because they do spend a lot of money on marketing, but they don’t spend money on digital marketing, at least none of the realtors I’ve ever dealt with. They’ve just been a pain in the ass for me, so I don’t [crosstalk 00:44:57].

Adam: This is … Real quick. I think this is good timing. One, five-minute warning. Two, I think a lot of these were responses to AdWords, the question I asked for the free hat at the beginning, but we can still go through these. There’s some pretty good ones here.

Bradley: Okay. To finish up, I just kind of wanted to vent about that, because I’ve got a lot of experience with realtors, and they’re … They’re an odd bunch. “So I’m starting to market with AdWords, and will also do youtube ads and facebook. Hopefully this will work, and if so, then can expand specialized marketing for unique properties and high priced homes.” That would be awesome, Valerie. Good luck with that. I hope you can have better success at convincing realtors on why it’s important.

But that’s part of the reason I stopped messing with realtors. If you have to convince somebody first that they should be marketing digitally before you’ve even pitched them on your services, you’ve got to sell them twice. You’ve first got to sell them on the fact that they need it, and then you have to sell them on your services. To me, I don’t want to have to do two sales presentations, just to get one … You know what I mean? To the same prospect. That’s too much resistance for me. Trust me, I chased realtors for years. In fact, that was what the … If you guys remember, the vmail, video email little training course that I did, that was for an actual company I’d started for … It was called Broker Brand Marketing. It was for realtors. We were targeting real estate companies for branding, and digital branding. It was just a … It was an uphill battle, so we closed that business.

Don’s up next. He says, “I plan on using ads two ways. One, for multiplying leads for lead gen clients, but the other for doing my own affiliate/CPA offers and eventually selling my own products!” Awesome, Don. Congratulations. Don’t tell me what to do, Windows.

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Keith is up. “Following Local Kingpin at the moment. Spending more than making with AdWords, but getting better so any more help would not go amiss. Not done any video yet as still learning the basics of AdWords.” Keith, stick with it, buddy. It takes practice. Getting an AdWords campaign up and profitable, it’s not going to happen immediately. That’s why I go through, in Local Kingpin … I really went to great lengths to try to explain the beta campaign structure and how to set it up in negative keywords, so that you reduce your non-relevant clicks.

In other words, you stop wasting money as quickly as possible. And how to optimize the campaigns to where you get profitable quickly. But guys, it’s totally worth it. If you lose a little bit of money in your first 30 days, or even if you just break even … If you continue at it, and you get your campaign optimized, it can be profitable, and it’s just a stream of revenue that requires very little maintenance once you’ve dialed it in, unlike SEO that is a constant struggle.

Hernan: Yeah. Real quick, I want to add that, it took me maybe six months to become profitable campaign on Facebook ads. I didn’t have the guide that you guys have with Bradley showing you step-by-step over the shoulder how to do it, how to become profitable. It’s just a matter of sticking to it. At first, you will burn through money, but that’s investing in your education, the way I see it.

Bradley: That’s right.

Hernan: Keep at it. At some point, you will learn the ropes of AdWords, and bam. You can launch a profitable campaign in a couple of hours, because you will know what to look for, what keys to look for, and what to kill, how to kill, and when to kill it, when it’s not being profitable.

Bradley: That’s right. Wise advice. Hernan’s been doing paid traffic for us for years, and I never did any paid traffic until recently, at least like AdWords stuff, and now I love it. I just wish I’d started five years ago, but it is what it is.

Yeah, guys, Local Kingpin replay should be going on if you were signed up for it, the webinar from yesterday. It was really just a soft pitch. There was some value there, but it was really like, “Hey, if you missed your chance on the launch, here’s … ” We gave a special offer on that. Yeah. If you were on, signed up for the webinar, and you didn’t make it yesterday, you should get the replay link via email.

Number Of FCS Links

All right. I think we got time for one or two more. “How many links with FCS, or whatever spam tool you use, do you guys usually throw at each branded Tier One spam point property in your network for local sites? I don’t want to overkill.” I think Hernan recommends 75 to 125.

Hernan: Yeah. Anything between … Yeah, you can start with 50 and go up to 150, but that’s pushing it. We should send a handful, and do not do them all at once. Just send a handful of links, and see how it goes, and then send another batch, maybe in 20’s, maybe in 30’s depending on your competition. That’s basically what we do.

Bradley: I hate Calendar. It drives me nuts. Yeah. “How many Tier One spam points do you hit?” I hit everything at once. I just send everything over to [inaudible 00:49:58], our link [inaudible 00:50:00] manager, and he handles all that for me. “What is your favorite spam tool to use for powering up your networks?” We use a multitude of them, now. Turbo … What is it? Turbo Web 2.0, I think Rank … I don’t know if it’s called Ranker X. I don’t know, because I don’t handle any of that stuff any more. He does all that for me. But we use FCS Networker, GSA, Turbo Web 2.0. I mean, there’s a lot of them.

Hernan: Everything. Yeah. Everything. That’s the idea. You get diversity by using everything.

Bradley: All right we got time for Skye’s, and then we got to wrap it up, guys. “Kingpin method. I’m using SpyFu to scrape all the domains in geographic locations that have low SEO value. I’m then running a custom program that checks for schema on the website. I’m then sending all of those people an offer for a free website evaluation. I’m then using remarketing to close it, if they don’t sign up with the schema issue as the focal point. I’m also using video ads to help rank videos in organic.” Skye is crushing it. Very good, Skye. Keep it up buddy.

Okay. That’s it. Do you want to pick the hat person now, or what are we doing?

Adam: Yeah. Hernan, we’re there in Slack. Let’s see … If you want to answer one more quick one, me and Hernan were discussing this.

Bradley: Okay. You heard that from Adam. Adam said I could answer one more. Don’s up. He says, “When you are updating new IFTTT properties in your IFTTT group, are you updating the master spreadsheet, or do we need to do that? Because I just have my VA using your sheet as a template.” Yeah, Don, like if I add a new recipe, it goes on the account workbook template, which is the master spreadsheet that we’ve got linked all over the place. That’s updated in real time. If a property’s removed, then I’ll remove it from the … Or if we add a new property, or add a new recipe, then everything’s listed on that spreadsheet.

Did you guys get it worked out?

Adam: We did. We did. Not because it was a first comment, but Valerie, we really liked your comment, your POFU mentality. If they’re not going to do it, you’ll take it into your own hands. Way to take action.

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Hernan: Yeah. “Fuck it, I’ll do it myself.”

Adam: Like it. Send me an email to support, and give me your address and tell me whether you want a medium or a large, and we’ll get that in the mail to you this week.

Bradley: Awesome.

Adam: Cool.

Bradley: Congratulations, Valerie. Okay, guys. Masterclass starts in about eight minutes or so. We’ll see you all over there, those of you that are in it. If you’re not, come join us.

Adam: Awesome. By, everybody.

Bradley: Bye.

Hernan: Bye bye.

Chris: Bye.

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