Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 119

By April

Click on the video above to watch Episode 119 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 

 

Announcement

Adam: Now, we're live. All right everybody. Welcome Hump Day hangouts, today is the 15th of February 2017. This is Hump Day Hangouts 119. We got almost the whole Brady Bunch crew, here, today. I'll go as I see it. This unfortunate, I think you guys all see a different thing, but for me, over here is Bradley, so how's it going Bradley?

Bradley: You are like down like in the corner, for me. Down there. I'm sure nobody else is seeing it that, but I am. Anyways, I'm good. High.

Adam: Good deal. Hernan, how are you doing?

Hernan: Hey, guys. What's up? It's really, really good to be here. Yeah. I see Bradley down here, your Marco. Hey, Marco. What's up?

Adam: Hey, good you got Marco, so how's it going, man?

Marco: What's up man? Doing good. Really excited about all this stuff that's coming down the pipeline for Semantic Mastery. I don't want to get a head of myself, but I'm just, man, I cannot wait. I look forward to Saturdays, now to work. That's where I'm at, right now. My mindset is totally just shoving stuff down Google's throat.

Adam: Awesome. I'm going to jump right in to it. We've got a lot of questions, today, so I'm going to go over some quick announcements. Hopefully, you guys have seen the email. We're going to have some really cool stuff coming out with Video Powerhouse. Hernan, has recorded some great videos right now. We've got some additional training, too. There's been some stuff done by Bradley. Like I said, Hernan's got some stuff coming out, I don't want to say too much, because I want you to sign up and check it out, it's some really cool videos put together, and just talking, and showing how big video is right now, and what it's going to look like into the future.

Then, as well one of the videos Hernan is showing you kind of the inside way to deal with some of this stuff. I just sat down and watched that video, today, since I have access. It was pretty cool. I'll put that link up. Get in there and sign up, it's a free video series we put together and then Video Powerhouse is going to be launching shortly after. By all means you want to be involved in that even if you're remotely interested, I highly suggest you sign up. There's going to be some really cool stuff going on with that. Then, Hernan, I think you've got a couple things you were going to mention. Right?

Hernan: Yeah. Basically, what we are trying to put together over the next couple of months, it's a service that we can provide either a students, or people that are not entirely based, or they're not our students, yet, but they want to get traffic. Basically, if any of you guys watching need some sort of traffic like PPC, they can be Facebook advertising in any way, shape, or form, like for lead gen, for info products, for physical products, whatever you have in mind, talk to us then we can also do YouTube advertising, as well.

That's going to be Bradley's turf, but basically what we're trying to do is just start offering services, so since we haven't actually launched that there's some window of opportunity right now for you to join us to get traffic at a cost, or a really, really low budget, if you would, or investment. Maybe give us a testimonial and those kinds of things, which come with a window of opportunity, right now. We're going to be launching on the upcoming weeks, that's going to be a full blown service from Semantic Mastery, so just a heads up. If you're interested in getting traffic, PPC Facebook, or YouTube traffic, YouTube PPC, it's just contact tests, support at semanticmastery.com, we'll do something special for you.

Bradley: Yeah. In other words guys, we're kind of looking for some beta testers while we get this agency up off the ground and running. There is an opportunity, right now to get in for almost cost, basically, for us, so they can kind of iron out some details and that kind of stuff. If anybody's interested, right now, we're going to start off with Facebook and YouTube traffic. We'll do some PPC, like Google Search pay per click stuff at a later date. I've got to get some people trained with those, and that's going to take some time, but YouTube and Facebook stuff we can get set up fairly quickly, so just contact us via support.

This Stuff Works
Adam: Yeah. Definitely. It's beta in the sense that you're going to help us definitely be ironing out some processes and get things down, but this is obviously by people who know how to do this, so it's not beta in that sense. Good thing to take advantage of if you want to try to do for yourself or clients, right now, that would be pretty cool.

Bradley: All right.

Adam: Yeah. I think that's it. You guys got anything else?

Bradley: No. I'm good, man. I've got a lot of questions, already, so [crosstalk 00:04:38].

Adam: Let's do this.

Bradley: All right. I'm going to take the whole …

Adam: All right. We've got your whole screen.

List Of Web Properties That Support Syndication Of Posts Or Pictures Through RSS

Bradley: Okay. Cool. First, I want to make sure that I recognize this photo before, this meme before we scroll down, because we might not get to it. I can plus one that way. All right. Cool. Let's get on to it. We got a lot. “Hi, all. Can you point me to the place that shows all the networks that I can syndicate posts or pictures through RSS to them, like Blogger, Tumblr, 500px, and I have the training for the academy and there are no new networks to post my RSS post or pictures to for a while.” Well, that's not true, because we, you have to check the update videos. We are always adding new, or excuse me, the update webinars, check that. Check the update section of the training area, because all the update webinars for the last, I'd say five months, at least, we've been adding new properties every single time.

Now, they're not necessarily IFTTT dependent, meaning that some of the properties that we add don't actually integrate with IFTTT, but that's not the point. The point is to create additional, to put, to have a presence on more properties online, in other words. Some of the properties that we've been adding on a monthly basis, they act like live stream sites, where they'll pull content in from RSS feeds or you can connect via [inaudible 00:06:08] and it will pull in social feeds, or whatever. You just have to check the update webinars, that's what the update webinars are for, and we add new properties every single month. Okay?

“If I can point you to five that I've worked with plug in post into them,” I'm not sure what that means. The ones that are covered inside, like the core training, those are the core syndication properties that we've been using for years, but the newer sites we've been adding, again, they're added in during the update webinars, and we've go an update webinar scheduled for today at five p.m. immediately following Hump Day Hangouts, and we've got another three properties that we're adding to the networks, today. Okay. Let's see. “Besides ProRank Tracker, okay, who are the best besides them?” Okay.

Marco: Right.

Sending Video Email To Clients

Bradley: Cool. All right Carson's up next. He says, “Hey, guys. Awesome content. Loving it. In regards to getting clients, it was mentioned in a YouTube video about sending video email. Would love to touch more on specifics of that. Sales process followup, closing, and client, et cetera. Cannot wait for the webinar.” Carson, I would recommend that you go sign up for, well, let me ask first, well go sign up for Video Powerhouse, anyways, or SERP Space, go create a free account at SERP Space. Adam, is the vmail training, that's only for Video Powerhouse subscribers, now, correct?

Adam: Correct. There is some older shorter stuff, but the complete stuff is going to be offered to Video Powerhouse people.

Bradley: Yeah.

Adam: There may be some additional options down the road, but yeah that's how it's going to roll, for now.

This Stuff Works
Bradley: There's an old PDF, that I created with, well, I had two female partners in a previous business, and they created the PDF, I created the process for video email, and there's a PDF that you can go download it was created in like 2012, so it's several years old. The principles are still intact. I completely redid the training for video email, though this week for Video Powerhouse, which can be accessed if you're a Video Powerhouse subscriber, but if you want the old version of it, again the principles are the same. Some stuff has changed, obviously, but the principles are still the same, then let me just double check to see if this is the correct link, but it should be bradleybenner.com/vmail. I think you can opt in and get the PDF there. Yeah. That's it. Just go to bradleybenner.com/vmail and opt in and you'll get the PDF version and there might be some training videos, again, they're at least five years old, but the principles are still the same. If you want the updated training join Video Powerhouse and you'll get it for free in there, it's part of your membership. Okay.

Adam: Not true, but it will be much cheaper.

Bradley: The vmail training?

Adam: Yeah. That's going to be kind of a side product, because it doesn't really fall inline with exactly what's-

Bradley: Okay.

Adam: It's going to be [crosstalk 00:09:03] discount.

Bradley: My bad.

Adam: No worries. I'm going to put a link up here, if you're really into it, you can buy it, now, but you'll get a discount if you buy it when you, if you buy it with Video Powerhouse, so just putting that out there.

(great vmail training: http://youtube.semanticmastery.com/vmail-prospecting)

Using Sape Links To Rank YouTube Videos

Bradley: Yeah. Again, I just updated it earlier this week, so that's the new version of it. It's much more in depth. “Hi, guys. Thanks for the great answer last week. Awesome.” This is from Ben, “I have been wondering about sape links ever since I watched the link building video in the IFTTT SEO training. A few questions. Are they still buyable links to use for YouTube?” Yes, Ben. Absolutely. Absolutely, they are. “Where's the best place to get them?” Well, the best place to get them is to do it yourself.

It's to go join the SAPE Network, yourself. It's a pain in the ass. I didn't like doing it. I did it by myself a few times, but it is just time consuming. I know Hernan got really good at that, so he was able to sniff out really good back links very quickly in SAPE, because he played into it a lot more than I did, I just didn't like it. I would always go to a bulk, sape link provider and just purchase them in bulk. I was spending a lot of money on sape links for quite some time. Not, so much anymore. Yeah. I mean, you can go to the SAPE Network, and do it yourself. There used to be a product, it was like kind of like a desktop software that would run and it made it a lot easier, it was called, [inaudible 00:10:24], I think it was called [inaudible 00:10:25].

Hernan: Yeah. [inaudible 00:10:27] something like that. Yeah.

Bradley: Something like that. [inaudible 00:10:29] that made it a lot easier still a bit weird. One of the easiest ways is the way that I preferred before I started buying them in bulk, was just to go to a Blackhat forum and find a provider, but, Hernan, if you want to mention the best, you always have really good providers for that, too.

Hernan: Yeah. Basically there is, you can go to the source, and [inaudible 00:10:54] not the only network out there, it's just who you know guys. There's a bunch of others. [inaudible 00:10:59] is the biggest one, basically what you're buying is a placement of links that can be either hacked, or real links. There's a bunch of actual people offering their links that are not all hacked. [inaudible 00:11:14] really just one of them and you can go directly to the source, or you can have a vendor, like Bradley was saying, like [inaudible 00:11:21] for example, or [inaudible 00:11:24] which is a guy that will get you really, really good domains.

I really like [inaudible 00:11:29], because within the Mastermind, we have a process, I laid out the entire process that I use, which can take, I don't know, maybe 10 minutes initially, and then it gets so much easier. It includes ScrapeBox and Majestic. ScrapeBox and Majestic to kind of sift through them. I don't know [inaudible 00:11:53] or something crazy like that for a couple of cents for monthly cents, dollar cents, or whatever. That's the way that I do it, but if you want to again go through a source or a dealer, I can put some links on the event, too so that you can check them out. It would be more expensive, though. It can really add up. If you're doing a lot of sape links, if you're doing it on your own it doesn't add up that quickly, but if you use vendors it can add up, because you end up paying maybe 10, 15, 20 bucks a month per link. If you're doing it on your own you can pay one buck or maybe 50 cents of dollar per links.

Bradley: Yeah.

Hernan: Because it all works on, well I don't remember the currency of Russia, right now, but that's-

Bradley: Ruble.

Hernan: Yeah. Rubles.

Bradley: Right now, especially if you're in the US, the ruble compared to the dollar, the currency exchange is so, like there's such a big difference that you can buy a lot of rubles with a dollar in other words.

Hernan: Yeah.

Bradley: Yeah. I just want to point out that when I was buying, before I started buying them in bulk just for efficiency purposes. When I was buying them myself, I would get Trust Flow 50 plus sometimes, links for $2.00 per month, which was huge. Especially for YouTube stuff. I mean, like huge for YouTube stuff. I would, the next part of this is I assume the best use of them would be very last resort, after the videos and channel has be optimized every which way you finally want to save like a video just for raw ranking power. Is that the case? Yes. That's usually the case. Like I would do everything that I would teach.

I would syndicate a video, live stream it whatever, but it would go out across my network, then I'd set up a crowd search campaign and do all the stuff that I already have first, and if I wasn't able to rank it, if it was one of those stubborn videos that was like dancing at the bottom of page one, top of page two, that kind of stuff, or just stuck on page two, period, that's when I would get out and find a sape link, and for YouTube, it didn't matter, at least it didn't, I haven't done it in about a year, but it didn't matter so much really what the niche of the link was it was just the raw ranking power of the link, it would push it over the edge.

If you can niche it down or get topical relevancy out of the link as well, or at least somewhat ballpark, same neighborhood. If that makes sense. Then, I would certainly do that, but all I'm saying is just a raw like hardcore, high metrics link. Not something that I would want to point at a money site, but at a YouTube video, yeah, it will work. Okay. Yeah. You can point it directly to the video, I recommend that you're using YouTube silos, using playlists in other words, because if you point it at a properly interlinked video within a silo, then it can actually power up the whole silo. One link can do that. One really good link can do that if your internal linking within the silo is done correctly. We teach you how to do that inside of YouTube Silo Academy. All right.

This Stuff Works
Next, “Would you point a Sapelink in an individual video itself or at one of the tier property linking to the video, or something else?” You can point it directly to the video, but if you want to add some diversity you could also point to one of your web twos where it's embedded, that will also help. Okay. “Can you use Sapelinks,” just by the way, Ben, you can test with these, if you're going to get into buying Sapelinks, what I recommend you do is test different injection points. Right?

Test different points that you, places that you point the link to. Right? Directly to the video, maybe to an embed property, maybe to the playlist URL, try it with different things, so that you can figure out what seems to be working best, because it changes. I did a lot of [inaudible 00:15:33] about a year ago, it's been a year since I've done it, so I don't know what's the best strategy, right now. I'm assuming that not much has changed when it comes to YouTube, though. Again, I would recommend that you just test some of that stuff. But, that's a great strategy guys, if you need just some raw ranking power for YouTube, Sapelinks are a good place to get them for inexpensive price.

Sape Links For Branded Network 

“Can you use Sapelinks with [inaudible 00:15:55] network in any way, or are they only for videos?” Well, you can. You can point them to IFTTT network properties, I don't recommend doing it, though. I recommend going through, like if you were going to be doing that, that you be pointing them at a tier two, instead of tier one.

Hernan: Right.

Bradley: Right. You guys have any comment on that?

Hernan: I would use, if anything Ben, you can use the detachable link juice. That's something that I use, because once you place the order, it's hard to change the link, so just point it to a 301 and maybe do some Switchbox SEO, Saper are great for Switchbox and this also applies for videos, too. If you have a video that's ranking well, you can 301 the juice to another video that's not ranking that well, but anyways I've seen that site as a means of maybe powering up a tier one link, as a tier two, you know? Powering up an internal page for tier one works really well.

For example, if you make a post about a page that you want to rank, and then you syndicate it out and then you pick the WordPress.com URL for that post and then you point it to Sapelinks that usually makes a lot of damage. Usually with tweets, too, if you tweet a post and then you point to Sapelink. You can go crazy with this, but the main point, I think it should be some kind of, you need to start using Switchbox, because it's super important.

Bradley: Yeah. All that means is use one of your own domains that you can set up 301 redirects. You can just use a plugin, it's out of WordPress site to do that, and then point all your Sfelinks to 301 redirect URLs. Then, point to wherever you're ultimately going to point that link at. In other words, you want to set up a redirect first, and then when you order the Sapelink have it point to the redirect. That way if something happens, like some sort of negative effect, or anything like that, you can just remove the redirect and it will free up your final property, the destination property from potential damage from that link.

Remember guys, with the Sapelinks, there's always potential harm. Right? There always is. I know that, and I don't know it could be coincidence, but I suspect that there was some, it was a sape related, but I had several sites hacked that had Sapelinks pointed at them, so I don't know if that's an invitation for hacking or what, but just be aware of that. That's why I don't typically point direct to money sites. I'll do sape stuff to YouTube, for example, or to buffer sites. Typically, out of tier two or beyond, so that I don't put harm to any of my branded properties. If that makes sense?

Hernan: Point Sapelink at a drive stack and watch what happens.

Semantic Mastery Done-For-You-Services

Bradley: You can do that, too. Yeah. You can do that, too. Chris is up, “Hello. I signed up for IFTTT, so I can understand the process and workings, but then I got lost in the labyrinth of different programs and services within the Semantic Mastery arsenal. I have no desire to form any of the fulfillment, IE, building my own networks, and I'm very keen on using the done for you services. I want to start by having my own lead gen sites for my chosen niches, which of the done for you services are most appropriate for link building content syndication and link generation? Actually, I think I may have found it, is this it? I want to budget networks for you.” Yeah. That's correct, Chris you can go to serpspace.com as well, that's our marketplace, now, so serpspace.com you can go there and order networks there. In order to drive stacks, we have a separate URL for that. Right? You might want to drop that on the page somebody, and tag Chris on it.

Adam: Yeah.

Bradley: For the drive stacks.

Hernan: Yes. I'll do that.

Bradley: Do we have, I don't think we do, yet, I think we're going to wait until after the Video Powerhouse launch, but you guys correct me if I'm wrong, we don't have the affiliate and done for you sites, yet, do we?

Hernan: No. Not yet. Initially, I think that we'll do the same and we'll do externally, initially, because the guys at SERP Space are fully committed.

Bradley: Bogged down.

Hernan: Yeah. They're fully committed to get Video Powerhouses awesome as it could be. I think that we'll manage it like that, initially, but we will have another service that we want to do is to set up complete done for you affiliate and-

Bradley: Local sites.

Hernan: Yeah. Local sites. [inaudible 00:20:21] sites. Completely done for you with IFTTT attached to them. Drive stacks, if you want them. Powered up, the whole shebang.

Bradley: Yeah. We're really working, guys, to get these done for you services, just like what Chris just said, we get this kind of crap, and excuse me, I say crap, we get these kind of comments in SERP, excuse me, in support all the time, saying, “Man, your trainings great, but it's a lot of work. I don't want to do it. Where can I get you guys to do it for me? How can I get you guys to do it for me?” We get that a lot, so because of that we're going to hopefully be, not hopefully we will be launching that service soon, where it will be complete done for you site builds, affiliate sites, lead gen sites with IFTTT networks like the whole nine yards drive stacks, link building, citations, all that stuff can be done. We're working on that.

Setting Up And Build Links For An IFTTT Network That Is Purchased Via Serp Space

Jay's up next, “Hi, guys. I may have found my first SEO client,” we'll plus one that, “I put a proposal together for SEO with content marketing, he has on WordPress, I purchased Content Kingpin. I'm thinking of building a IFTTT ring for the website. I use Content Kingpin to curate to posts per week. Client to provide one additional original post per week.” That's great. That's great, Jay. “Confused with SERP Space and ordering the most powerful network setup for websites, should I just order one IFTTT network and power with back link package to first tier, or multiple tier network?” Jay, for blog syndication, I recommend just starting off with one tier one network to start with. Okay.

This Stuff Works
Then, start populating the network with new content, publishing to your blog, which you already sound like you got a good plan for that. Then, power up that tier one network with links, absolutely, which that's just standard operating procedure, for me, but then give it a little bit of time. Work on just producing good content and making sure that the content is getting syndicated properly and that kind of stuff for a few weeks. At two or three posts per week, within, you know four to six weeks, you should have a pretty good foundation built.

Then, you can always go into having some more advance stuff like multi tiered networks and things like that, I don't recommend that right out of the gate, though. Especially, since this is your first client. Stick, keep it simple, for now. You can add some complexity to it at a later date, if you desire, but you might be able to get the results just using a tier one network that's been powered up with proper content marketing, anyways. It sounds like, guys, one of the biggest factors on the results that you're going to get from the networks is frequency of publishing. The number of times that you post to your blog. Frequency and consistency. Right? That's really, really important.

That's why I recommend go start off with just a tier one branded network, obviously powered up with links, that's going to help everything, but then just focus on creating content and publishing regularly, consistently. Okay? Because then after a few weeks, you got to allow time, you got to be patient, and I know that's tough in our industry, especially it's tough to be patient, you got to be, because it will start to build its own authority and keyword relevancy like the theming the topical relevancy will become more and more apparent to Google, and it will make it a more authoritative property. Google will start giving the site more weight, in other words. Okay. That's what I recommend is just doing what you're doing, Jay, that's a great strategy. I would not worry about two tier networks for now, just stick with branded tier one. Okay?

“From SERP Space you give advice on the strongest setup for website?” Yes, that is what I would recommend just order tier one and then send it over to the link building team, or I think you can actually, yeah, you can add that as an add on when you order the network, so that's what I would do. That way it's all done, like your network will go from the builders directly over to the link building team. The building team will set up your campaign immediately and you'll get it back in a short order. Okay? “Also, what other monthly link building methods can you advise I do? Medium competition keywords. Non local.” I don't know, do you guys have any link building services that you use? I don't, anymore.

Marco: [crosstalk 00:24:32]. The way I do it, the drive stack and then hit that with link building, because you can order a drive stack with link building [inaudible 00:24:43] what to do. You get the power of the link building into the drive stack, but then the spiderweb silo takes care of pushing the link juice wherever you want it to flow and places where you didn't think it would flow it will just go because you have a link in there. That's another way that you can do the link building.

Hernan: Yeah. I agree with Marcus, Jay. What I would do, because either A, I would hire anything with Semantic Mastery right now, in fact, the marketplace, the stuff that we were using, that we were outsourcing. That's the main point of the marketplace, so we were outsourcing link building, so we decided to put it there, so more people can take advantage of that. What you could do, Jay, is to have the drive stack, or have the main IFTTT, the tier one network, powered up and wait for it a little bit. Let the dust settle. Then, if you did more link juice you should just order another round of link building within subspace. At the moment, I don't think we have the monthly gig ready, but that will be a good add on. Maybe we will need to talk to Danny about, that would be a good add on. The thing is that you can purchase a monthly package of links, but-

Bradley: It's usually not necessary.

Hernan: Yeah. That's the point, just if you need it, Jay. I mean, if you're going to, that's one of the reasons why I think we don't have one there, because we didn't have the need to go out there and purchase monthly links, so we should just blast a link, blast with links and let it sit.

This Stuff Works
Bradley: [crosstalk 00:26:23].

Hernan: Yeah. Then, if we need more power, we will do it again until that website ranked, then if you notice it is dropping down you can do it again, so do it on demand. That would be the idea.

Bradley: Yeah. Again, that's the point of it, part of the reason that we don't have the monthly service, is because like what he just said, most the time it's because we order, like I'll send my network over to the link building team, they build the links to it, and then it's just about publishing content, which I've already talked about, consistently. Then, you give it some time. Give it four to six weeks and check to see, by then you should start gaining some pretty damn good traction, but if you need, feel like you need an additional boost, then you order another link building package, then. The idea has to continue publishing content on a regular basis, because that's really what's going to help. Right?

PowerSuggest Pro Vs ScrapeBox Keyword Scraper

Okay. Next. Lillian. “Hey, Bradley and the entire SM team. I have a few questions, two for now, but I guess a few more will come tomorrow.” Okay. “I saw you mentioning Power Suggest Pro multiple times in these hangouts, I'm curious how it's better than the Scrapebox, just keyword scraper.” I honestly, I know this is going to sound like SEO blasphemy, but I was never a Scrapebox user. I purchased it, I just never learned how to use it. It may be comparable, I know Scrapebox is like an SEO, or excuse me a Swiss Army knife of SEO tools, but it's just one of the tools that I never learned how to use. I had no desire to. I don't know. If somebody else has used this keyword scraper, can you comment on the different [crosstalk 00:27:52].

Adam: It's been a long time. I just like it because Power Suggest Pro does what it does, it does it very well. It's very simple. You don't have to think about it.

Bradley: [crosstalk 00:28:01].

Adam: I've used both. It's been a while since I used Scrapebox, but I used Scrapebox for a lot of different things, and I would still have both. It's just so awesome. With Scrapebox, unless they've updated it to the point where, a lot of times you had to load in things either reading text files or keep a notepad handy, what things to copy and paste in, it's not that it takes that much time, but when you want to just do something real quick Power Suggest Pro is just so easy.

Bradley: Yeah.

Hernan: I think that's the main point. [inaudible 00:28:32] I think, that's the main point. You can still use Scrapebox maybe you are running it on a VPS, those kinds of things add up, but if you're using it on a daily basis, go ahead. I mean, the thing with Power Suggest Pro is that, I mean I use Scrapebox, I used to use it a lot more, but I use it still, because its handy, even if you're not spamming its handy. It's a handy tool to have. If you're using it on a daily basis, go ahead with it. I would like to compare, though, the results from one and the results for the other, but that's for another episode, maybe.

Thoughts On A Rumored Google Update That Downranks Websites Powered By PBN

Bradley: Okay. Next. “Not sure if you've seen the latest [inaudible 00:29:10] some of the Google updates, beginning February 7th, February 8th wasn't one of them Possum? That's their recent update, right? Google Possum. Anyways, “Especially down ranking sites that are mostly powered by PBN's or at least evaluating those links, hence the ranking drops. I know you don't use the typical PBN's much, but any similar ranking drops to the IFTTT power sites?” I haven't seen any. In fact, it's interesting, but I have one client in particular that we had focused for the last several years, mainly on organic, organic SEO because he covers a large area, large region, a large geographical area in the northern Virginia area as a roofing company, and we've been focusing on organic, mainly, because we didn't have locations, obviously, physical locations in all the cites that he covered in all the areas. Right?

However, within the last several months, now, I've been focusing on really trying to get his maps listing, which he has one location to rank for multiple cities. I've been doing that with just using the IFTTT networks, blogging with the content marketing like we were just talking about with Jay, here. Also, building a lot of additional citations. It's interesting, but that one site has actually surged within the last, probably, week or so into multiple maps, three pack positions in multiple cities, like locations that are kind of adjacent to the main city where he actually has a physical location. This is the first time I've seen that in years with this client, no kidding.

I'm hoping that, so my point in answering this is, no, because I didn't use PBN's on this client site, at least I haven't for about two years, maybe, two and a half years. That was an older strategy that I used to use, but I've gotten away from that, and I don't really use PBN's at all, anymore. Very rarely. I still do, sometimes, but very rarely. No. I haven't seen anything and interestingly I'd have to go back and look at the data more to see if there's a direct correlation between these updates and the ranking increases that I've seen with that one particular site.

I haven't noticed any drops on any of the lead gen sites, or client sites that I manage. In fact, like I said, I've seen a few of them with some recent positive changes. Maybe, if it has something to do with the PBN's, I didn't dig into this update much, because it's not something that has effected any of my own assets, because I got away from using PBN's about two years ago, maybe, two and a half, now. I don't really have much to say on that, at the moment. What about you guys? Have you seen anything different?

This Stuff Works
Marco: No. I haven't. He's talking one versus the other. PBN's, I told you guys about this December of 2015, you didn't listen, sorry, you should have. As far as IFTTT and the way that we power, and the way that we protect and the way that we identify ourselves as a seed with a seed site within a set, the way that we hit it with RYS Academy to solidify the entity and to further clarify to Google, yes, we are a sea within in a seed set. Here's what actually protects and powers us up even further than we have data coming in behind that with contextual and hitting that to just give Google the appearance that this is something that's real, it has a social presence, it has and address, it has a phone number, there's people behind it.

They're publishing content. Pictures. Videos. They're doing everything that they're supposed to be doing. It just protects us. We don't, guys, excuse the language, we don't give a shit about Google Updates. Why? Because we're not doing anything that would negatively trigger the algorithm. Everything that we do targets the things that we're supposed to target, which is the distance graphics, this freshness, which is everything that Google wants, that's what we push. At tier one, we do it one way, we do it the way we're supposed to do it, according to the terms of service. Then, at tier two, all bets are off. We just shove everything down Google's throat, again, but everything is protected. Whereas, with a traditional PBN you're out there, your nowhere you spammed the PBN to death to get it to where it had some juice. It's not linked to anything that could be considered trusted or authoritative, and therefore it cannot pass on anything, any type of trust or authority to the destination, whatever that might be.

Whatever your online project is. That's what it needs, now, it's based on trust and authority. If it's not trusted, if it's not authoritative and it's not connected to something that's trusted and authoritative you're in trouble. We're teaching you guys, man, we've been telling you, what is it about a year and a half, almost, away from the post that I did, and we were talking about his even before I did the blog post. I did the blog post, because we were talking so much about seed sites, and seed sets, and that the way the trust rank algorithm was going to come in and the distance graph. For you guys, I suggest go and read the distance graph, the death of the PBN, the post is called.

Bradley: Yeah.

Marco: People should pay more attention to the stuff we have to say. Is what I would recommend. I mean, it's that simple.

Megarray Near Me SEO Campaign Testimonial

Bradley: Awesome. Thanks, Marco. Paul is up. He says, “Hey, guys. I just wanted to share the update on my attorney near me site. I've been doing video campaigns through Megarray for the site and after only four or five campaigns, 50 cities each, the site is now on page four of the first page for attorney near me.” Wow. That's incredible. “I went into search console and it shows 357 back links from YouTube. Other than the branded social media network links there are no other back links. I have done nothing else, yet, not RYS, press releases, citations, or back links. I do plan on doing them, just haven't yet. This is not a fluke. I have other near me sites that are only weeks old and I'm having the same results. I owe all of this success to Semantic Mastery and all of your training and tools. I cannot thank you guys enough.” I plus one'd it already. I'd do it again if it let me.

Hernan: Great, stuff.

Bradley: By the way Marco, you told me a while back that I was working too cheap. He says the same thing to me, Paul. “I just raised my monthly consultant fee to 3,000 per month. I'm tired of dealing with people who want shit for free and have no gratification for your hard work and success.” That's the majority of client work, Paul. That's why it's better to have your own assets. Thanks, and keep up the great work, which you're building. All these near me sites are your own assets. That's beautiful, because you don't have the whole client relationship thing that you've got to deal with.

Marco: Yeah. I think that Paul is onto something, here. This is the beginning of something that could be really, really good, because once you start building your own assets you stop depending on clients as you were currently saying, that's a beginning of something greater, in my opinion.

Bradley: Yeah.

Hernan: It's like a really amazing journey, when you start putting up your own stuff and ranking your own stuff.

Bradley: It's liberating.

Hernan: Yeah. It's liberating. It's challenging, but it's liberating. Congratulations, Paul.

Marco: If I can add. Paul. Paul is awesome, because all he does is get done for you services from us. He was in construction forever until housing to a crapper, right? It just left them flat out nothing. He gets into SEO, he finds us, he starts using our done for you services, he uses by the way done for you RYS a lot, he orders IFTTT network, he orders back linking, so the other guy, I cannot remember the name of the guy who wanted to know how to do it. Paul is a great example of a guy who, let me get all this stuff from you guys, I don't want to do it, I'll just go find clients, and you guys help me rank.

Bradley: Sure.

Marco: This is just an awesome story.

Buying Add On Top Of Maps Four Pack

Bradley: Earl is up. He says, “Google is rolling out an ad on the top of the now four pack in the Minneapolis area, it looks identical to the normal three pack listing except for a green ad label. My client would like to be advertising there, but I have not been able to find out how to do it, on how to buy the ad. Can anyone add some light?” You know, Earl, I would like a definitive answer on this, as well. I can give you some experience, like I can share some experience that I've had with that without any direct way to purchase that ad. For example, in Local Kingpin the case study that I had set up, my ad ended up in first place position for all the other advertisers.

That's just because I focused on, I raised my bid, first of all, but then I started focusing on raising my quality score and I got to position one with my ad and it stayed there and once I got to position one, and it was there for a few days, then what happened was the ad started to show in the maps pack, excuse me, when you would click on the more results, so at the bottom of the maps three pack you'd click on it, it would open up the expanded map page in a new tab and then my ad would be in the number one position, at the top. I wasn't able to get in the three pack, because I know that's being rolled out in select areas, first, but I'm assuming, because I didn't, there was no option for me to pay to be listed in the maps, expanded maps page.

There wasn't an option in AdWords for that, but because my ad was in position number one, it was automatically placed there, and there was only one ad in the maps, expanded maps page and it was my ad. I'm assuming because I was number one, top bidder and highest quality score, whatever, or a combination of those two, for those keywords that I was ranked for, or that I had been put in position number one in the ad section for. I'm assuming that it's probably just going to go to the highest bidder, or the highest placement, so the ads that are in the highest placement doesn't necessarily mean it's the highest bidder, because if your quality score is higher than somebody might have a lower quality score that's actually paying more, but doing a subordinate position. Right?

Marco: Right.

This Stuff Works
Bradley: That would be my guess, but if somebody else has a definitive answer on how to get in to the maps pack with Google AdWords, I would certainly like to know.

Hernan: Right. You know that Earl just updated his question and he's saying that, he got in touch with Google and they told him that he needed to set up a device that can phone only, that can only get phone calls.

Bradley: [crosstalk 00:39:58], call only ad?

Hernan: Yeah. Call only ad with the advice that can only get, yeah, something like that.

Bradley: That's easy to do. If it's a call only ad thing, or something else you could do would be to have an ad that, use an ad extension, the call extension, because that way it will show, and remember call only ads, guys, will only show up on mobile devices, or devices that you could make a phone call from, so typically it's going to mobile devices. Like, you won't see a call only ad on the desktop and you won't usually see a call only ad on a tablet, either, but on a mobile device, a smart phone, you will.
What I recommend doing is setting up an actual regular ad, but use ad extensions and use the call extension, because then it adds that call option to the ad, so that it shows on the desktop as well as mobile devices. If you can call from the device then there's a tap to call button directly in the ad. Okay. That's what I would recommend, but that's actually really cool, Earl, I'm going to test that, because I'm not seeing any ads in the actual three pack, yet, in my area, at least in the areas that I've got funnel set up or AdWords campaigns setup for. I am seeing them in the expanded maps page. I'll be anxious to test on that one when I start seeing it in my area.

Publishing A Curated Content Into A Silo Or Post Them In A Blog Subdirectory

All right. Ben's up again. He says, “A question about content curation. If I am creating content for a money site, do you go to the trouble of creating silos and create the content to be relevant to the silos or just have a blog subdirector and create the content to be generally relevant to the money niche site?” Well, I kind of do both. Typically, what we'll do is, and this in the curation course, Curation Kingpin, or Content Kingpin course, Ben, but my curators they'll keep like Feedly, for example, a feed reader, or even just a spreadsheet with feeds that are niche related. Right? Then, they'll go in typically using a RSS feed reader, a feed reader, is the best because it makes it easy and you get to see all the posts that are new in like a magazine style, or a list view, or whatever.

So, Feedly is usually what we use. That is what I teach how to use. Anyways, don't just go in for the day when it's their day to publish a post, they'll go in and they'll just scan headlines. Right? They'll find something that pops out, that catches their attention and they'll note that or open it in another tab, and they'll go through and look for supporting other pieces of content that can help support the overall idea that they got for the other one. That's typically what they'll do is just go through and they'll find something that catches their attention and then try to find additional content to support that. When they publish it to the actual blog, if there's a silo, a category on the site already that it will support, then it will obviously be placed in that category. Right?

The internal linking will be such that it's linking up to a page or another post within that same silo, so it's going to benefit that silo. If it's a topic that is just related, whether topically related or geographically related, but then there might not be an actual category or a silo on the site yet, doesn't mean they're going to go build one. It just means that they're going to create a category and place that post within that category, and if at a later date we find that there's enough traffic potential in that particular category that had just been added for the blog post purpose, then we can go back and setup a proper silo with the silo landing page for the category and all that kind of stuff. Okay. Does that make sense? It's a matter of just doing, if content fits within a silo structure that's already present, then absolutely you want to add it to that silo, but if it doesn't that's okay to just put it in a more general blog for that site as long as it is relevant in some shape or fashion. Right? Either topically or geographically. If that makes sense? Okay.

“I just told you how we use it. Second, which would you prefer for creating leads and sales?” Honestly, the blogging itself, I don't ever really try to rank the blog posts, occasionally they rank and they'll generate traffic, but the majority of the time I'm using the blog post for ranking the pages on the site, that are set up to generate leads. I use the blog post to target long tail keywords to kind of reinforce an overall silo structure so that I can hopefully rank the short tail, or the very broad versions of the keyword where the majority of the traffic is going to come from anyways. A lot of the times as far as for creating leads and sales, I haven't tested one versus the other because my point in generating leads and sales is to get the pages to rank, and I use the blog post to do that. All right. It doesn't mean that you cannot optimize a post, guys, to rank. You certainly can. That's just not usually the strategy that I do.

YouTube Liked Recipe Issues

All right. Ed's up. “Hey, guys. I just wanted to know what Bradley found out from last week about the YouTube like recipe problem and errors that I've been getting since the middle of January. Thanks.” Ed, I've got the solution for you. I told you that I was going to have it for you this week, I'm not going to reveal it, here, on Hump Day Hangouts, that's the IFTTT SEO Academy update number nine, which starts in 15 minutes. I've got you covered, buddy. Make sure you login and watch the webinar in about 15 minutes, or just catch the replay it will be inside the member's area by Friday at the latest. Okay. I got you covered, though. They're all working beautifully. It took me a few minutes to figure it out, but I got it. I'll share that with you in a few minutes and everybody else in IFTTT SEO Academy.

Moz's Update On Domain Authority (DA) Of Expired Domains With IFTTT Rings

Deans, up. “In a situation where one is using a spider domains built to look like business, and some with IFTTT ranks to point to money sites. Does it matter about the effect of this on the DA?” No, Dean. “As I'm seeing a pattern in the MOZ, DA on expired domains is sometimes one despite trust being 15 to 30 plus in Majestic and even if MOZ, DA is 10 to 15, I've seen expired domains do a drop in as little as one to two months to single digits on a money sites DA, it went from 30 to 25 in the last MOZ update using this tactic.” Dean, we talked about this before. Stop worrying so much about metrics, especially domain authority. Honestly, just stop worrying about it, man. I don't see, I don't care about any of those metrics at all. I don't even look at them anymore, honestly. I don't. I don't care. I still look at Majestic metrics and it's more or less because of old habits die hard. It's kind of like just a curiosity thing for me, what are the metrics of this thing that I'm looking at. It doesn't really have any influence on what I'm going to do with it, anymore.

Hernan: [crosstalk 00:46:40]. I agree with you, Bradley, because the reality is that and one of the reasons why we keep using Trust Flow and topical Trust Flow as a reference we never fully trust those metrics, but we use them as a metric and we have really clear that those are third party metrics. They're not related to Google at all. One of the reasons why we use that is that it gets updated every day. Sometimes in real time. If you check in the morning you will have one Trust Flow check in the afternoon you pull in some links and provided them in Majestic, crawl those links you will get another result. The problem that I see with DA and every MOZ metrics is that they have a database that they update, publicly, like Google used to do with Page Rank, remember?

Bradley: Mm-hmm (affirmative).

Hernan: You will have a page rank, I don't know, a page rank number two and maybe the next update it will be a page rank number four, and vice versa, so that's a problem that I find with DA, that it's not updated and sometimes they will update once a month and then sometimes they will update it, I don't know, once every three months, whatever. Sometimes they will push back. It's a picture, so you're taking a picture, instead of recording a movie, you're taking a picture and that picture the other day it's obsolete, because you have blogs, back links [inaudible 00:48:14] as well as a bunch of other things. That's why I don't pay that much attention to DA, number one. Number two, it's because simply with spam you can really manipulate DA, we've done it with sub domains, we've done it with spam, thousands of back links. We have done it. You can easily manipulate DA, so with having those two things in mind, I don't think that domain authority pays authority and the new spam score, or whatever that's called, I don't think that's trustworthy. Just because the fact that it's not being updated fast enough and number two we have manipulated it real easily with spam.

This Stuff Works
Bradley: Yeah.

Marco: If I may, the problem is that only MOZ knows it's algorithm. Only [inaudible 00:48:58] knows it's algorithm. Majestic what have you. Nobody knows Googles algorithm, so they're all just guessing. It makes no difference. Absolutely no difference in what we're trying to do, because what we're trying to do is we're trying to target Googles algorithm, now from our tests, we know how to go into Googles algorithm and make it do basically whatever we want it to do. Why would we take third party metrics if we know that just by being consistent, for example, just by staying themed and relevant, all of these other things. We know if we do that we're going to trigger the right sections of the algorithm. Why would we bother with third party metrics, anymore? We know how it is, that we want to influence the algorithm in a positive way.

Scraping Product Prices From An Html On An Ecommerce Site For A Feed To Update Prices On Google Shopping Ads

Bradley: That's right. All right. We've got five minutes. I want to get through the four that I can see right here. I'm not going to scroll up anymore. Let's go through like a speed round, very quickly. Michael's question is, “Please, can someone shed some light on scrapping product prices from the HTML on an eCommerce site for a feed to update prices on Google shopping ads. As in when they change. The site has about 7,000 products, currently the company charges for the service, but we want to do it ourselves. Many thanks. SMT.”

What I would suggest, Michael, I'll let the other guys comment, but guys please keep your comments quick, because we're going to try to get through these other ones as well. What I would suggest is hiring somebody from Upwork to code out a simple program that would do that for you, so that you don't have to keep paying for it, you pay it once to get it coded and sure that can be done very quickly and for inexpensive. Then you can run that script over and over again whenever you needed to. It could probably even be done somehow within Google Sheets or something like that, but I'll let Marco comment on that, since that's more you wheelhouse. Marco?

Marco: Sorry. I was muted.

Bradley: Okay.

Marco: I'm not sure.

Bradley: [crosstalk 00:50:59]. Something could be coded that could scrape parse data from an HTML.

Marco: Yeah. I mean, of course, but I would have to talk, you know what I'd do I'd talk to Cesar.

Bradley: Yeah.

Marco: Can we do this? When Cesar says, yeah, we can do it this way, and then we go and do it.

Bradley: Yeah. Of course.

Adam: Yeah. Wayne just recommended imacro. Yeah. There's a bunch of programs. If it's really simple you can do it in a spreadsheet. If it's more you could get someone to code this up in a day.

Bradley: Yeah. That's what I would do. I would poke around on Upwork and find somebody. Post a job. Ask a few people to take a look at your job and quote you a price. You could probably find something very, very cheap that could be a script that could run, or a simple app or something they could run for you and you wouldn't have to pay on a monthly basis for that.

Marco: For an imacro you can even go into Fiver.

Bradley: Yeah. Possibly. I've got a imacro guy on Upwork that's fabulous. If you want his information, Michael, just let me know and I can get you his name. His name is Marion Begic, B-E-G-I-C, M-A-R-I-O-N, Marion Begic. He's awesome. Imacro guy. All right.

How Do I Rank My Client In The 3 Pack? 

“Thank you for the info, being taught on IFTTT SEO, I believe it was one of my best decisions. Plus one. I'm also in the midst of deciding to get RYS Academy as well. My question is how do I rank my client in the three pack?” That's a very broad question. We cannot really answer it in three minutes, but this very webinar we talked a lot about how to do it.

Set up the site. Set up the IFTTT network, which it looks like you're going to be doing anyways, and then start populating the blog with content, which we'll syndicate and use that as starting point. Build citations. RYS drive stack. If you're going to buy the course, you can build it yourself, very time consuming. You can also hire us to build it for you, while you're going through the course. That would actually give you a completed drive stack to look at, once you are done with the course. In my opinion, that's the way to go, because then you actually get to see one done correctly that you can dissect and take apart, whatever, as you're building your own. That's what I would recommend.

Marco: He can also teach his own VA how to do it from that drive stack.

Bradley: From the training, that's correct.

Marco: Yeah.

Can You Rank And Rent A Google Site?

Bradley: Toby, says, “Can you rank and rent a Google site? My sites been out, sent to Siberia and the Google site is now in the first page with one article.” That's the power of Google's narcissism, Toby. Absolutely you can rank and rent a Google site.

Marco: Yes.

How To Fix “Blog URL Is Not A Valid WordPress URL” Error In IFTTT??

Bradley: No, remember, absolutely you can, you don't own the Google site, Google's letting you use it, but you can control it and the thing I wouldn't sell a Google site to a client, but I would rank it as my own digital asset and then rent it out. I'd definitely do that. Last, this is the last thing and we've got to wrap it up, guys. Greg [inaudible 00:53:44] says, “What are the most common things to check for when you get the error message blog URL is not a valid WordPress URL when adding to an RSS app with an IFTTT?” Most likely, check the blog title, first to make sure that there is a title in the blog. Go to settings, general, and make sure that there is a title for the blog, so inside of WordPress go to settings, general, and make sure there's a title, that's number one.

Number two, check to make sure that there is content in the blog, if that feed is empty it will say not a valid feed, so you have to have one publish post, even if it's the hello world post, it doesn't matter. It has to have one published post in the feed. Number three, check plugin compatibility issues. If you're using like a Bot Blocker plugin like Spider Spanker or something like that, sometimes they will block IFTTT from accessing the RSS feed, so you need to disable plugins if you've tried the other two things I've mentioned, disable all plugins and check the feed again, if it's valid at that point then start enabling one plugin at a time and checking it after you've enabled each plugin.

Eventually you'll be able to identify which plugin is causing the error message or the incompatibility issue. Okay. Lastly, if you cannot get RSS feed, if all other things have been checked and they're correct then go burn a feed burner feed from your RSS feed and then use the feed burner feed in IFTTT and it will work. All right. I always do that as the last resort. Okay, guys. Wrapping it up. IFTTT SEO webinar update webinar number nine is next. By the way I just very, very quickly Adam mentioned-

Adam: What's up?

Bradley: The back link indexing thing. In the IFTTT update webinar we have a method now, since back link commando is no longer working to automate pulling your post URLs from your web two feeds and submitting, I mean, we have a way to automate extracting the URLs now, let's put it that way. That's going to be covered in the update webinar here in about four minutes. See you all over there. Thanks, guys.

Marco: Bye, everybody. Later.

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 118

By April

Click on the video above to watch Episode 118 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 

 

Announcement

Bradley: Didn't say it yet.

Marco: Don't talk about Adam.

Hernan: There we go.

Bradley: Hey, everybody. This is Bradley Benner with Semantic Mastery. It is Wednesday, February 8th at 4 p.m. Eastern. This is Hump Day Hangouts episode 118. Wow. We got Hernan on and Marco on with us today. What's up, Hernan?

Hernan: Hey, guys. Hey, everyone. It's really, really good to be here.

Bradley: Marco how are you?

Marco: What's up dude?

Bradley: Adam's not here who typically does announcements, but I know that Hernan and Marco both wanted to tease a couple things or talk about a couple thing so I'll let you jump right into it.

Hernan: Yeah. Well, first off that we're getting close on the VPH, Video Power House launch. There's some really, really powerful stuff going on in there. We will give you guys … Adam didn't allow me to share with you guys the link to actually jump on the list, but I'll try to convince him to actually share the link with you guys next week so that you can jump in. We will have a bunch of stuff going in there. We have training for the guys that are in the list that we are not sharing anywhere else. I think it's going to be pretty cool so that you can jump in the Video Power House. Also one of the things that we discuss on our last meeting in Panama was the possibility of start offering services, in particular traffic services.

Bradley has been diving hard into PPC, in particular AdWords and YouTube. Myself I've been spending a lot of time on Facebook advertising. We decided to go ahead and set up a traffic agency. We are polishing the details and that's going to be available soon. If you guys have projects that need traffic, you can start contacting us and we will give you the details shortly. We're still ironing out the details and that's going to be launching soon as well.

Bradley: We're going to be starting off with Facebook and we'll be adding AdWords, search PPC, as well as YouTube. AdWords for video and Bing search and then probably a few months down the road we'll be in the display network. Well, we'll be using display network for like remarketing, retargeting stuff, but like setting up separate display campaigns will be something that comes down the road. Just to let you guys know.

Hernan: Mm-hmm (affirmative). Yup.

Bradley: Okay? What else?

Hernan: Marco? You want to say something?

Marco: Yeah. Have I mentioned how easy it is to rank in YouTube ever since they tweaked the algorithm to make it more difficult? Have I mentioned how easy it … Should I even be saying anything?

Bradley: Probably not. Not yet.

Marco: Sorry. Okay. Moving on, we're deep in the lab. You guys know that. We recruited programmer, right, Cesar. Most of you guys know Jesson from our Done For You RYS services. He's in there training. We have two master spammers. I am in awe. You guys know that I teach to a whole other level when I spam, but these guys outdo me and I'm impressed. Sometimes when I look at their spamming, literally I want to cry. I'm so happy. It's just so awesome man. The great thing about it, remember how I always say you have to be a master mimic with Google? If you don't have the trust and authority to rank, you have to look like you do so that you can rank. Well, we've accomplished that. I shouldn't say accomplished. Yeah, I can say it. This is the level that we're going to.

This Stuff Works
This is what we're going to have available come August. Guys, get ready because it's not just like everyone else does where they just repolish old crap and sell it to you like it's new. You should know better than to expect that from us. It's just something that's so awesome, I can't even say where we are because somebody else will take credit for it once we do it, right? They'll get the training and then they'll put out their own training and say it was theirs. Like they're doing with IFTTT now where supposedly they invented it. I invented Google Drive is what I'm going to come up with, right? I invented Google Drive guys. I'm going to take credit for it. Anyway, enough ranting. Be ready. It's awesome.

We're spamming the crap out of everything and getting just tons of results in some of the most difficult niches that you'd ever imagine. I'm going to leave it at that.

Bradley: I love that you said the spamming is so beautiful that you almost cried. That must be some lovely spam.

Marco: Tears of happiness man.

Bradley: All right. Cool. Well, guys, the only announcement I have is next week, next Wednesday, immediately following Hump Day Hangouts is the IFTTT update webinar. I think it's either number 8 or number 9. Anyways, we got several things to go over next week so just be aware of that. The event has already been posted in the Facebook group. That's where you can find the link that will take you over to the event page for the webinar. Also we have a master class today immediately following Hump Day Hangouts. If you guys don't have anything else, I'm going to go ahead and jump into the questions.

This Stuff Works
Hernan: We're good.

Bradley: We're good? All right. Let me grab the screen. Is the audio back now guys?

Hernan: Good to go.

Marco: Yeah.

SEO For Beginners

Bradley: Okay. Cool. Thanks. All right. Cool. We're going to start right at the bottom here. It looks like Vanita is up and she says, “Hi, I'm Vanita from the UK. I don't know anything about SEO. I'm a total beginner. I want to rank real estate and mortgage broker websites. Where can I start learning? I watched some of your videos. Nothing makes sense to me. It's all jargon and complicated code words. If you can help, I'll appreciate it and I won't be able to listen live due to the time differences. Thank you.” Well, Vanita, one thing is we've got a ton of content on the YouTube. That's for damn sure. I see that you say you want to learn about SEO. I don't know. I mentioned this. We did a webinar for new subscribers last week and Marco, Hernan and I did actually.

I mentioned this in that. My strategy has completely done 180 degree shift. I would recommend personally anybody that's new, it depends on what kind of resources you have available. Typically people either have more time than money or more money than time. It really depends on where you're at. I suggest starting off with paid traffic initially now. That's my strategy going forward which would be … I start with Google search PPC or pay per clicks since that's all jargon to you. That's AdWords, okay? Google AdWords. That where you pay for your traffic. What I found is especially before starting in an SEO project, I like to use AdWords now to determine … Find out more data about my market. It's more like discovery like anything else.

It's research and discovery, right? It helps me to identify the pain points, the keywords, the actual search queries that people are typing into Google, where the traffic's coming from, what converts. All of that I can fine tune and kind of get set up and gather data and start fine tuning my sales funnels or opt-in funnels or whatever it is that I'm trying to do, whatever my conversion goal is, right? Excuse me. I can start getting that set up, start collecting data and then I'll turn around and build out an SEO campaign once I've identified the successful terms, the successful keywords and the pain points in the market. You can determine all of this rather quickly with AdWords. Cost you a few hundred dollars in traffic if you know what you're doing.

If you don't know what you're doing, you could spend thousands of dollars in traffic. That's personally how … I'm not starting anything with SEO anymore. Not right out of the gate, okay? Because SEO has become so complicated and so complex unless you're Marco and you're the spam king, but seriously, SEO has become so complicated and so complex and it's difficult and it takes time and you have to be patient. My strategy like I said is turn to paid traffic. Then once I've identified the things that are working in that particular industry or for that project, then I will go ahead and start setting up the SEO portion of the campaign.

Because I only want to spend time and energy and money on SEO work for the terms I already know will be successful because I've proven that through paid traffic. Guys, that's not an old concept. It's new to me. I mean it's a new concept. It's an old concept. It's new to me just because I always ignored it. When I heard other people for years say that same thing, I always ignored it because I was adamant about just using SEO. I was successful doing so. Again, I say for new people that are just starting out, now if you don't have any money to invest in paid traffic, then SEO is going to be the way to go because you obviously would have more time than money to be able to invest, right?

If that's the case, then I would recommend starting with probably video SEO which is typically what I tell people I do when they start off if they're going to start off in the SEO route is to go with video SEO because it's usually a lot easier than trying to rank websites and stuff or webpages, but it depends on what kind of webpages you're trying to rank. Because again that's one of the products that we have called RYS Academy uses Google Drive files which are free to not only rank the drive files themselves, but also to help rank whatever properties that we want. That's a more advanced course, but it's very, very, very effective. What I like about it is you don't have to learn …

This Stuff Works
You can use specifically just Google Drive to be able to rank stuff as well, rank the files themselves, as well rank other properties. You don't need to learn everything else like web design and back link building and all that other kind of stuff you really don't need to learn. Vanita, starting off as a rank beginner which is which you're saying that you are, again I would recommend starting with paid traffic if you have the resources available. If you don't, then I would start with video SEO. That said, I can point you to some courses that we have if you want to learn AdWords. Specifically like you said you want to rank real estate and mortgage broker websites, I think those are great for Local Kingpin.

Local Kingpin is a product that we developed underneath one of our sister companies called Mastery PR. Local Kingpin is specifically for setting up lead gen sites, lead generation sites, or sites for local businesses, brick and mortar local businesses. Real estate agents, mortgage brokers, those would work well. They would fit the Local Kingpin model very, very well. Again if you want to start with SEO instead, then I don't know guys, what would you recommend? IFTTT SEO Academy probably.

Marco: I would stay with IFTTT SEO, but if he … I'm not sure if Vanita's a he or a she, but if you're that new, I would say go learn the jargon. Go learn what it all means. There's places where you can learn the terms so that you're familiar with whatever it is that we're talking about and then move on from there. You can do it both, learn the jargon and implement IFTTT SEO Academy. You can also do that the Local Kingpin. I would say real estate and mortgage broker, high competition and he's going to have to pay a large amount per click unless he really dials it in and goes after something with less competition. You'll have to take a look. You have to know your market. You have to know what it is that you're going after.

You have to know where the money is so that you can concentrate. Because if you only have a hundred bucks a month to spend on AdWords which is okay, you can possibly generate a couple of leads from that, but that's all you can expect is maybe a couple of leads from that hundred bucks that you invest. Learn. Learn all you can. Take in all you can while at the same time taking some type of action. Don't just consume information and do nothing because then … When you're done consuming information, you're right at the place where you started except you know more. You know more, but you still haven't done anything. You haven't made a nickel. At least if you start implementing ideas, you can go through YouTube. We have a YouTube training course.

This Stuff Works
We have a whole bunch of things that you could take advantage of and try to generate some type of income while you're learning. That would be my advice.

Bradley: One thing I want to add to that because Marco mentioned that real estate keywords and mortgage learn type keywords are typically expensive when you're paying for the traffic. PPC, pay per click, they're typically the competition is high so it's expensive, but so is the competition for SEO in those industries. The competition is high in both of those industries regardless of whether you're doing SEO or paid traffic. It really doesn't matter. Either way the competition's going to be high. In AdWords, all that means is you're going to pay more per click. Your clicks are going to be more expensive.

This Stuff Works
Obviously your goal is to generate leads and so the leads, the cost per lead or cost per acquisition's going to be higher because it's competitive and there's a lot of other people typically bidding on those keywords. In SEO, again that's very, very … I know because I've worked with several real estate agents in the past and a real estate broker, an actual Re/Max affiliate. I can tell you that the SEO is really difficult for those as well because a lot of the times you're dealing with … For SEO the competition is the big, big website. Re/Max and Long and Foster and what's … Redfin I think is one of them or whatever. There's a whole bunch of, Zillow's another one, whole bunch of real estate websites that generally take up all the space on page one.

It's very, very difficult to rank with SEO in those industries as well. Like Marco said, you definitely want to find out where the money is because regardless of whether you're doing AdWords or SEO, if you don't know where the money is, then you're going to be wasting both time and money on testing and trying to find out. Personally I like the AdWords route better because I can get to the pain points. I can understand the market a lot faster and then once I understand that market, then I'll put the effort into the SEO like I mentioned before.

Because especially in a competitive market that's competitive with SEO guys, if you try to go right out of the bat and just assume that you know where the money is in the market and start working on all this SEO stuff just to find out three months down the road, six months down the road when you finally get something ranked and it starts generating some traffic, but it's not converting and it's generating any revenue, you just lost three to six months worth of work. Right? Three to six months just to find out that you were targeting the wrong damn terms or that you were in a market that there's no money. That's all I'm saying is I think it's better to start off using paid traffic so you can identify where the money is, what is converting and then put the effort into the SEO.

Again that's prohibited to some people and I get that. You just have to really choose your own battles. You have any input on that Hernan?

Hernan: Oops, I was muted. No, I agree with you. I think this is a complex universe. Again IFTTT SEO Academy I think it's the best way to go initially because we treat … Although we treat some complex stuff over there, I think it's the best way to go. This needs to be taken step-by-step. You learn as you go. We are always saying that you need to be testing. That in my opinion is the best way to learn like honestly. You take a concept that you learn here. You ask your question. We tell you our input and then you go and text and then this works, this doesn't work. That's the best way. The hands-on approach is the way to go in my opinion.

Bradley: Total immersion. Okay. Ed is up and I see that he posted a followup up here under a different profile because I was reading these earlier. Ed's basically saying the YouTube like recipes aren't working for him. Ed, I'll have to look into that. We have the IFTTT update webinar next Wednesday. I've added that to the list of things to check into between now and next Wednesday. I will cover that in the update webinar, okay? I haven't heard anybody else say that it's not working yet so it maybe an isolated incident, but I will test it myself and get back to you on that. Well, again I will cover this next Wednesday in the IFTTT update webinar, okay?

Using IFTTT Network To Post Both Videos And Articles

 

Ben's up. Ben says, “Hey, guys. Two questions. Number one is if for one niche I have a site with a branded network around it triggered by RSS and a YouTube channel triggering a tier 2 network, a 2 tier network, then the Google properties in the branded network around the site, Blogger, Google Plus, Google Plus Page, also used in the tier 1 ring triggered by the YouTube channel so that they would be populated with posts and videos. If for one niche I have a site, are the Google properties in the branded network around also used in the tier 1 ring trigger it?” Well, you can Ben. It's up to you. Look, we've covered this a lot of times. I'm going to cover it again, but I do want to point something out guys because I saw this earlier so I pulled this up. We do have a knowledge base, support.semanticmastery.com.

If you go in there and you click on the IFTTT SEO Academy category, there's pages and pages in here of frequently asked questions. This is one that comes up … It's not 100% exact match Ben, but this is very similar to your question. Right here it says, “If I have a YouTube channel and a branded website, can I syndicate both to the same network via IFTTT??” I just want to point this out guys because I know we have some of the same questions come up almost every week or often enough that we put them in the frequently asked questions section. I just want to point this out that this is a resource that you guys have to get your questions answered so you don't have to wait until Wednesday That said, let's cover this briefly. All right. You can.

I've mentioned this many, many times, but if you have a branded tier 1 network and it's being fed or triggered by your money site which is what I recommend if you are using both a YouTube channel syndication network, so YouTube syndication network and a money site blog syndication network. If you're going to use both for the same project, the same brand, then most of the time what I want to do is put the tier 1 branded network attached and triggered by the blog itself. Then the YouTube channel I will put just persona based rings around that. Tier 1 rings or tier 2, whatever you want, as many as you want because it doesn't matter. There's no footprint issues with YouTube still to this day. That could change at any moment. I don't expect it to, but it could at any moment.

To this day there's no footprint issues with syndicating YouTube videos the way that we have the applets or the recipes set up, but there is with your blog, blog syndication networks. There can be footprint issues especially with 2 tier networks with you're using those. I don't recommend using those unless using something like RSS Smasher or if you want to go through the additional trouble of related content feeds, blah blah blah, we've been over that too. Put the tier 1 branded network attached to the blog because you want to benefit your website, your domain, more so than you want to be benefit YouTube because you own that so to speak. You own the website. YouTube's just allowing you to use some space to rent basically a channel on their site.

I always like to push the authority over to the money site if possible. That's why I like to use the branded ring for the money site and then all persona based rings for the YouTube channel. Guys, this is only for if you're going to be using both the YouTube channel and blog syndication for the same brand. You guys get that? Just want to clarify that. However, here's the thing, if you want to have your YouTube channel and your blog trigger the same network, that's perfectly okay to do. It's the same brand, right? It makes sense to do so. What I recommend is a lot of times people will publish videos to the YouTube channel and then they'll take the YouTube video and publish it to their blog and they won't change anything.

This Stuff Works
They won't add additional text. They won't change the titles. In other words, whatever the title of the video was on the YouTube channel, they go embed it into a post on their blog and then they use the same title from the YouTube video as the blog post title. Then they usually don't add any content below it or if they do, whatever. My point is what happens is if you do that where both the YouTube channel and the blog are triggering and syndicating to the same network, the same branded network or even just a handful of properties within the same network, my point is is that it will end up looking like duplicate posts unless, unless you end up making the blog post unique somehow versus just the YouTube video.

Let's put it this way to try to clarify this or to make this a little bit more clear, if you post a video or you publish a video to your YouTube channel, then you want to publish to your blog, that's perfectly fine as well, but making more blog appropriate style title and add some additional content. One thing that I love to do is to actually take whatever video it is that I'm going to embed into a post on my money site and have it transcribed, right? Have it transcribed. Any news transcription text is blog post text because now and remember again, make the title more like blog appropriate. When you first upload it to your YouTube channel, it's going to syndicate out to that network with the YouTube title and all that.

Then when you publish it to your blog, if you switch it up and make it unique enough even if the same video is present in the post, it doesn't matter because it's a unique post. Does that make sense? It's a different title and you have additional content. It's not just a republishing of the same video. The problem occurs when it … Because it looks spammy guys. If you have in your branded network basically what looks like duplicate posts because one came from YouTube and one came from your money site and there's very little differences between the two, then it's going to look like duplicate posts on your branded properties which can end up getting them terminated for spam. That's my whole point.

If you want to syndicate from both to the same network, I recommend just switching it up enough on the blog when you republish your video to your blog to make it unique, to make it to where it's not duplicate content anymore. It can be the same video, that's fine, but just switch up the title and add some content, some additional text below the video or in the post itself. That's perfectly fine to do just to let you know. Like I said, that's what I recommend doing guys because you don't want to … Unless you're using it for spam purposes, I wouldn't want to be cluttering up my branded properties with duplicate posts. All right. Number two.

Dominate A Local Competitive Market

“If I am in a local market for lead gen and it's competitive, what is the best strategy for being the dominant player in that market 12 to 18 months from now? Is it just to muscle my way to the top for the primary search term? If so, what is the best way to do that? Alternatively, would you cast a wide net targeting relevant, but less competitive keywords, creating and posting one or two curated post per day. One to two videos per day for 12 to 18 months.” Well, if you're in a really competitive industry, then yeah. I mean again my first go-to strategy now is AdWords like right off the bat. I would start working my way in or muscling my way into the top of the AdWords, the ads pack. That's what I would be doing because again if you're … The primary search term.

This Stuff Works
If you already know this market and you know the primary search term has got money in it and you can determine that which by the way we should mention this for Vanita, one thing you can check to see which keywords are … If you see a lot of people paying for ads, so a lot of advertisers for different types … For keywords that you're looking at, then you know that there's money in that niche if that makes sense or in those keywords, right? For Ben, excuse me, Ben, I would be working on AdWords number one because I think that that's critical for lead gen especially now. I think it's absolutely critical, but then I would be focusing on maps too if possible. Now I don't know your situation. I don't know if you have a physical location in this area.

It's very difficult with just small amount of text here to assume everything that's going on for your project specially, but what I would say is maps for lead gen guys. I've got several dozen lead gen sites and I can tell you that the ones that we're just using organic rankings for generating leads have tanked. Like not the rankings have tanked. My lead volume has tanked because there's just so much competition now between the ads and the maps 3-pack that you often have to go pass seven damn listings to get to the first organic listing.

I've noticed for a lot of local terms now guys, I don't know if you guys have noticed this, but for a lot of the industries that I'm in or for the cities that I'm in because I'm pretty much mainly in just a couple industries, I'm seeing a lot more directory sites listed on page one now in the organic section. I'm seeing a lot more of that. They're starting to muscle out the little guys. Because of that, like I said, I would recommend focusing specifically on maps if possible for SEO and I would be focusing on AdWords and maps. Pretty much that's what I would be doing. You guys have any comment on that?

Hernan: Yeah, I think that would be the best way to go. Plus you can have really quick iterations of your website if it's converting. The ability that will give you paid advertising, once you have a proven website, you will be miles ahead of those that are just waiting for them to rank their websites or whatever. Let's say that you need to wait, I don't know, three months for you to rank on the 3-pack or for you to rank on the regular listings, whatever that is, then you have lost three months of potential input on your website. You do not need to wait those three months. If you have traffic coming in and then when SEO kicks in, then you will have version two or version three of your website, et cetera, et cetera. Have that in mind as well.

Bradley: The other part of this that I want to mention is … The second part of this question or the last part of this question when you say, “Would you cast a wide net targeting relevant, but less competitive keywords?” Yes. I would do that anyways. My point is that if you're in a competitive market, it's going to take an SEO strategy, time and patience in order to work your way in or muscle your way in like what you just mentioned. What I'm saying is absolutely always target long tail. Use your blog. That's the whole IFTTT SEO strategy guys is to identify the top level keywords, then find supporting type keywords. The longer tail versions of the keywords, SLI, co-occurring keyword type things, reinforcing supporting keywords that are generally going to be longer tail in nature.

Then start blogging using those keywords. Creating blog posts whether their original or curated content covering those topics using those longer tail keyword phrases as the primary topic of the post. Build silo structure into your site and continuously blog on a consistent and regular basis and you will start to muscle your way into that top level term. You use the blog as your way to build that relevancy and back links starting with just distributing content that's relevant within a proper silo structure. I absolutely recommend that you do that anyways for any SEO strategy you should be doing that.

Why go after the top level that's going to take you months of effort when you can start going after longer tail stuff and get traction a hell of a lot quicker which will also reinforce your efforts to try to rank for the top level term, if that make sense. Guys, I used to go after just the top level terms all the time. Overtime I realized that that was ass backwards strategy. I should be going after the low hanging fruit first to initially get some traction, start getting some leads and thus revenue. Then reinvest and continually work on trying to rank for those top level terms where the real money is. In the meantime, I can start generating revenue especially for lead gen, right? I can start selling those leads whether they came from a long tail search or top level change, it doesn't matter.

A lead is a lead is a lead, right? Again for that just one … I want to point this out one time, but we talk about this tool all the time, Power Suggest Pro has got to be my favorite keyword tool of all time guys for SEO. For AdWords, I just use the Keyword Planner. For SEO, the Power Suggest Pro is probably the greatest keyword research tool of all time in my opinion. It's inexpensive. It's like 57 bucks one time and it's a super simple tool. It doesn't have a learning curve at all. All you do is punch your main keywords in there, select Google if you're going to be targeting Google. You can uncheck YouTube. Then click search and it will start spitting out the suggested autosuggest keywords very, very quickly and you'll get all the long tail ideas that you need for your content marketing right there.

This Stuff Works
Does that make sense? It will give you a gold that you can use, really long tail stuff a lot of times … Power Suggest will return really long tail terms sometimes that are absolute gold because there's traffic there and you can build relevancy within a silo to help rank your top level term.

Marco: I added the link.

Bradley: Okay. Thanks. This was Ed following up on the IFTTT YouTube like recipes. Again I'll cover that … I'll look into that and get … That will be covered next Wednesday. Edward's up. He's got several questions. Go ahead?

Marco: I would just say with Ben, he's looking to rank …

Bradley: Your audio's coming in and out.

Marco: Can you hear me?

Bradley: I can right now, but you've been breaking up. Try again.

Marco: Let me try it again. RYS Academy if he wants to rank in the mad pack. It's incredible how it influences it. Then we're also working on lessening the competition in organic results. That's something else to look forward to.

Bradley: We're not going to elaborate on that yet, are we?

Marco: Not yet.

This Stuff Works
Bradley: Okay. Lessening the competition. I love it. All right.

What Is The Priority When It Comes To Consuming Semantic Mastery Products If I Want To Grow My Company?

Edward's up. Edward's very hungry right now. He says, “My goal is to grow my local business from 5k to 50k month. I have purchased Outsource Kingpin and IFTTT B2. I just bought Mega-Ray. I know I need Local and Content Kingpin, but also RYS. You're killing me. I try to consume all you sell. What do I do too much? What is priority? I want to be the best I can be. Help.” Edward, I really, really, really respect your motivation and your drive. That's what it takes man. My guess is you're going to be very successful because you're like a sponge trying to absorb everything and I get that and I appreciate that. First of all, congratulations.

Second of all, I recommend honestly, this isn't just a shameless plug, but I recommend you join the Mastermind and the reason I say that is because you're buying all of these products of ours. If you were in the Mastermind, first of all, you'd have direct access to my partners and I pretty much whenever you want. Second of all, you have access to all the other Mastermind members. There's some real savvy dudes in our group man. I'm telling you. We learn just as much from them as they learn from us. There's no doubt. We've got some really savvy people in the Mastermind. Third, all the products that you're purchasing most of them would be included in your Mastermind membership so you wouldn't have to purchase all of those products including the Mastery PR products.

For example, Outsource Kingpin and Content Kingpin those are included with the Mastermind purchases, your Mastermind subscription. Local Kingpin, there's a significant discount on that. RYS, a significant discount on that. My point is is going out and spending all these one off to purchase these course, I mean that's great. We appreciate it, but you could have saved yourself a lot of money inside the Mastermind. Plus get a hell of a lot more information and direct access to us, as well as all the other Mastermind members which is a ton of activity on our group all the time guys. I really recommend that you do that Edward. That said, let's see, it really depends on what it is that you're that trying to do.

I know that we talked last week Edward, because you had several questions and I know that we ran out of time and we're probably running run out of time again today. We have the Masterclass and Mastermind webinars that we do biweekly. Today we have a Masterclass webinar. Tomorrow Mastermind webinar. It's something that again you'd have a lot more direct access to us where we could literally help you with specific problems that you're having in your business. That's one thing. The other thing is if you want to do lead gen, I understand that you're doing client services right now. Guys, I get that. There's immediate money in providing client services. Do that. That's fine. I also recommend you start building your own lead gen business on the side so that you control and own the assets, right?

That you stop building up other's people assets and start building your own. That's what I highly recommend that you do. If you need immediate income and you can that by generating client services, that's great. On the side in your off time, in your downtime, start building out your own assets because then you can build out lead gen assets in whatever niche or whatever city you want. I recommend zeroing in one particular industry and sticking within that industry. Seriously. Go all in 100% in one vertical guys and stick with it because then you can become an expert and a big fish in a small pond. If you try to go broad and just say, “I'm going to provide local SEO or consulting services or lead gen services for any business that will take me,” you have to do all the research on every new project.

You have to start from square one. If you select one particular industry and zero in on that, then you can become an expert. Well, you're going to constantly be doing ongoing research anyways, but all you're going be doing is adding to what you already know. You're going to continually get better. You're going to be able to speak the language fluently of those people in that industry so you'll know the vocabulary, you'll be able to speak directly to their pain and you'll be able to charge a hell of a lot higher prices for your services too then if you try to be a jack of all trades if that make sense.

Marco: Can you scroll up real quick to Wayne's comment because Wayne … He's a Mastermind member so that's why I wanted you to read that.

Bradley: “Edward, it's a business not a hobby. It's only expensive if you don't use it. Pick the minds of the Semantic Mastery team and the Mastermind.” I appreciate that Wayne. Totally agree. Look at all questions from Edward. Oh, wow. All right. We're going to have to move on because we're at 4:37 already. Again my best suggestion is to join the Mastermind, Edward, because if you're willing to put in the effort and the work and spend the money on training which obviously you are and you have that desire and that drive, you would be a perfect fit for the Mastermind. You'd save yourself some money and you would literally get all the information that you could possibly need inside there. All right. Next. This is Toby. I remember.

This Stuff Works

How Long Do I Have To Wait For My Website To Get To Page #1?

“Main money site is three months old. It bounced around from second page to fifth page. Now back to the top of fourth in the last two weeks. Is this the new norm?” Yes, Toby. “Is this the new norm or do we set to decide to build another money site?” Well, I would say both. Yes, it's the new norm, but go ahead if you have the ability and the time, the desire to do so, then build a second property too. That's a Terry Kyle strategy which is anytime going into a new niche and testing a new niche or a new keywords and a new city or whatever, is to build more than just one site. Because if you put all your eggs in one basket, there is that random ranking factor that sometimes domains just perform poorly. Even a brand new domain or expired domain alike, it doesn't matter.

Sometimes domains just are like … I call it an algorithmic anomaly. It's just some domains just are at a disadvantage right out of the gate and there's not really any rhyme or reason to it. If you build multiple sites for the same project essentially, then some are just going to perform better than others naturally. Again it's difficult to do if you're doing a lot of projects. I get that. If you're only working on a couple of projects, it makes sense to instead of just putting all your eggs in one basket, so one site, build out two or three because one of them is going to outperform the others hands down every time. It's just the nature of the game guys. I would say it is a new norm.

This Stuff Works
Dancing and that whole probationary period, Marco's done a fantastic job on a blog post about that. They called it the Google Dance and making changes and that kind of stuff. Dancing a lot especially for new sites is the new norm, but also if you can build additional sites, you may find that just one site will outperform all the others by leaps and bounds. Then that's your winner, right? Like Terry Kyle because that's a strategy I learned from him that he'll go out and build five sites around a particular set of keywords. Invariably one will always outperform the other four. There will be a mixed ins to how well each one of them performs, but there's one that rises to the top and then that's the one going forward that you put the most effort into, if that make sense.

The other properties guys is not a waste of time because the other properties can be used as feeder properties. Parasites. PBN sites. Sites for back linking purposes. The other sites aren't a waste. You just identify which one's going to perform the best in search and then use that to be your money site and all the other ones become feeder sites.

Hernan: I wanted to add real quick that when you have a winner, when you have a winning domain, you can see it right off the bat. It's crazy. I don't know you could struggling like for months to get a domain to page one, but when you have a winning domain, you only need a couple of tweaks to the onsite SEO. Not even back links. That's the power of having a winning domain. You will make things so much easier. That's why Terry Kyle's approach is this because he's really on par with that. You can really tell when you have a winning domain right off the bat. I don't know why. Maybe it's some randomness in it or maybe there are fluctuations of the algorithm. I don't know why, but there's this randomness that you need to have in mind so it feeds your project.

I would suggest that yeah, go ahead. To test it out is super simple. What you do need to do is set up three WordPress sites with three different articles and optimize them for SEO. The one that gets without links, without anything, with the default WordPress thing, once you have that, the domain that hits the higher rank if you would or page 2 or bottom page 1, whatever, that's the domain you keep. It's super straightforward, super simple. It will take you half an hour and it can save you months of trying hard for ranking your domain.

Marco: He also has a Google site ranking on the first site.

Bradley: Yeah, I saw that.

Marco: I would say optimize that. Make that the hub. Make that where everything starts. Once you have that optimized, then you can push the power any way you want. That's the theory behind or part of the theory behind RYS Academy. We play on the fact that Google is narcicisstic. It's going to love itself before it loves anybody else. If it ever does love anybody else. That's what we play on.

Bradley: He says, “Google site just made it on the first page so this should all tell us something or tell us all something,” and that's exactly what RYS Academy does. I mean yeah, absolutely. We use not only the Google sites, but also the drive files to rank shit and to rank pretty much for anything. It's insane. That's what RYS Academy's all about, Toby. If you're not in that yet, you should really check it out. It's just incredible the power that you can have with that. I love this followup comment. “Video Power House is fantastic. It ranked both my videos almost instantly and they both ranked higher than my money site. Six stars.” That's awesome. Crazy because I'd notice we have 802 sites in the network now and I know we've got a bunch of more coming.

There's a lot in there now guys. We've been dealing with on the backend developing out all the processes and stuff to make it super powerful. We're just really starting to ramp out the deployment of the new sites. It's going to be big. What's our target? Our target number of sites?

Marco: We've got over 2,000. Trying to get it to three by release, but we have over half a million, might be closer to 750,000 on the secondary embed network also. Everything is themed. Everything is relevant. Everything is separated and categorized. Guys, that's the power of Video Power House. We're adding IFTTT networks where necessary. The content team is working. The build team is working. Everybody has been working their butt off to make this what it is right now. If it's like this right now, imagine what it's going to be once it's all set. That's what I have to say on that one. I can't wait. I can't wait for it to go public. They're getting results now guys. What else needs to be said?

Reciprocal Linking

Bradley: Chris is up. He says, “In terms of on page SEO internal linking, what are your thoughts on reciprocal linking? I.E. if article A linked to article B with a targeted anchor, could you also link article B back to the section of article A with a different targeted anchor assuming they're both in the same silo?” That's not considered a reciprocal link, Chris. Well, I don't know technically if that would still be considered a reciprocal link, but when it's the same site, it's an internal link. It's not a reciprocal link. There shouldn't be any problem with doing internal links, reciprocal internal links, from within the same site. You mentioned assuming their both in the same silo so I'm assuming that article A and article B are on the same site within the same silo and that's absolutely fine.

Internal linking is not going to harm you. I've never experienced any problems with internal linking period. I know that people have said, “Well, you don't want to do internal linking with the same keyword over and over again.” To be honest with you, I've never experienced negative impact from that. I still vary. I still try to add diversification to my anchor text even with internal links. I've never seen a negative … Now I'm not saying it doesn't happen. I'm just saying I personally have never experienced a negative side effect from too many internal links with the same anchor text. Just to let you know. It's typically a penguin thing which would be an off page inbound link penalty for over optimization of anchor text.

Just to point this out and clarify this, if you're linking from article A to article B and then you want to link back from article B back to article A and their on the same silo, there's no problem. The only problem that would come is if you want to link from article A to article B and they're in different silos, different keyword themes. If that's the case, it's different topical themes. That's typically what a silo will do. It categorizes or compartmentizes, right? It creates compartments or containers of keywords and keyword themes and what we call keyword set. If you want to link from article A .. Silo A and silo B, then I recommend no follow in the link because otherwise you drain or bleed the them.

This Stuff Works
You don't want to bleed one silo over to the other. I would recommend for navigational purposes, you can do a no follow link which makes it easy for readers and visitors, but it doesn't bleed the theme. If you're in the same silo, then absolutely you can do internal linking back and forth and it makes no difference. Does that make sense? Usually you have a top level silo page and then depending on whether it's complex or simple silo will determine whether you have subcategories, an in post or just going with top level categories and posts which would be a simple silo structure. I recommend sticking within simple silo structures as much as possible, but usually you will have the top level page and then you'll have your supporting articles.

You can link from the top level page to any of your supporting articles and you can link from your supporting articles back to the top level page or to any other supporting articles within the same silo. It makes no difference whatsoever. I would recommend that you don't force internal links. If they occur naturally, then yeah, put a link if that make sense.

Switchbox SEO

Brian's up. “Hey, guys. I believe you mentioned that with client SEO you have to ensure you have the ability to turn off your client's rankings when they stop paying you or when the contract period ends. Can you elaborate on how to do that and how you would do this and why?” Well, Brian, it's not that you can turn off the rankings. We talk a lot about creating your own properties like redirects essentially.

For example, if you have a client that's got a WordPress site, what I like to do is I like to go out and buy my own domain, clone the client site, put it on my domain on my hosting account somewhere, then set up … It's literally an exact copy of their site whether I built the site or it was prebuilt, whatever. I like to clone the site and then install it on my own domain and then set up page-by-page redirects. You can do it with a plug-in like Simple 301 Redirects. You can do it with .htaccess. You can do it in cPanel. It doesn't matter. Set up literally individual 301 redirects from page to page, post to post. It's a one to one ratio. Then I like to build links to my domain which ultimately resolve to the client domain, but you can't do that with citations guys obviously.

Citations are going to have to be built directly to the client domain, as well as any content marketing that you're doing for the IFTTT SEO strategy, right? The attribution links are automatically going to point back to the money site which would be the client's domain. That's fine. I get that. All I'm saying is if I'm going to be doing internal or, excuse me, additional external link building, additional inbound link building from other sources other than the content marketing or citations, then I like to build links to my domain that is redirected to the client's domain. That's so that in the event that the client decides that they don't … Again guys this is what I mentioned at the beginning of his webinar about building your own assets.

I was telling Edward I believe, both Edward and Vanita, to build your own assets because that's why. Because if you're always building links to your client's site and they decide that they don't need you anymore because you got them ranked now and they want to go pay some guy that called from some spamming email from India 50 bucks a month or whatever, then they could just say, “Oh, you know what? We don't need you anymore.” You lost all that work. You made money while you did it, sure, but now that revenue stream's gone. It's done. Whereas if you had your own domain that you were building external links to, then when the client decides they want to stop paying you, you just remove all those redirects from your domain. Now obviously you have to go on and change …

You can't just have an exact copy of their site, but you have to go … You'd have to go in and change out logos and contact details and then probably edit the text somewhat. What I like to do is just add curated sections to the original text so that it becomes original and change out some of the details on the site. Now I've got a website that's already prebuilt, just needs some modification and I've already got a bunch of back links built to it. When I remove those 301 redirects, it removes that link juice to the client site. That doesn't mean the client site's going to drop out of the rankings and yours is going to replace it. It doesn't meant that at all. Chances are that's not going to happen.

You start off now with an asset that you already own that already has a lot of work done to it and a lot of inbound links. That now with just some additional work on your part, you can end up ranking that site for the same keyword terms and that same area. You end up becoming a competitor of that client that let you go if that make sense. Now you have a lead gen property that you can sell, rent or just sell leads, right? That's what I like to do. It takes some work. Certainly I would change … Again once you remove the redirects guys, you're going to have to modify the site. You can't just have an exact duplicate of the client's site out there on the web. That could get you in a legal trouble.

You could go on and change the theme, change out logos, contact details and then add some additional content or just have the content rewritten or reworked a bit to where it's not the exact same site as your client site. Now you've got a site already that you've been doing work to for however many months or years you've been working on the client site. Does that make sense? Okay. We're almost out of time. I know we still got a ton of questions, but we're also out of time.

Building IFTTT Network To Different Google My Business Listings

David's up. “I have a client that has four locations that all uses the same website, but all have different Google My Business listings. How would I build out an IFTTT network that?” Same website, but all have different … What I would do is a different … Well, no, I wouldn't.

I would do one IFTTT network for all four locations and then I would just blog out. You can do category type stuff. In other words, each location should have its own category. I would just be posting from the main money site blog and using the blog post to build links to all four locations. That's absolutely fine. In fact, you could even tie all four GMB local pages into one syndication network. In other words, you'd end up going to have four separate buffer accounts or a paid buffer account which his fine and then you could have all four pages I believe under the same buffer account. I'm not 100% sure if you can do that, but you might with a paid buffer account which is only like $10 a month. I think you can connect four Google Plus local pages to the same buffer account.

Where then all you need is one IFTTT account with the buffer applet or buffer recipe and every time you make a post to your money site, it's going to automatically syndicate out to all four Google local pages. However, you could set it up with categories like I just mentioned. Each location have its own category and that way whenever you post in each category, it's going to be location specific if that make sense. It's a good question though. Guys, I wish we had more time. I see Ed's got a ton of questions here. Guys, I don't have time. Did somebody give him Mastermind? Yeah, thank you Marco. We've got Masterclass coming up here in about five minutes and I got to get prepared for that.

We appreciate everybody being. A lot of good questions today guys. Thanks for everybody being here. You guys got any parting words?

Hernan: Keep in touch and stay tune because we're going to have a ton of good stuff coming your way. Keep in touch and we'll see guys next week.

Bradley: We'll see everybody in Masterclass in just a few minutes guys. Thanks for being here. See you all next week. Bye bye.

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 117

By April

Click on the video above to watch Episode 117 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 

 

Announcement

Adam: Hello, Bradley. All right.

Bradley: Hi, Hernan.

Hernan: Hey, everyone.

Adam: Hey, everybody. Welcome to episode 117 of Semantic Mastery Hump Day Hangouts. Today is the first of February. We've got almost the whole crew here. Chris is out in the Alps I believe doing fun things. Yes. Doing fancy things. I think he's out snowboarding. He's taking some well deserved time off, but we're holding down the fort so let's go around and say hi to everybody. Let's start. Marco, how's it going?

Marco: What's up man?

Adam: What's the weather Marco?

Marco: Warm and sunny. Warm and sunny until May. Sorry for you guys wearing all those sweaters and hats and all that stuff, but it is how it is. You got to pay the price for the life you live. We deal with volcanoes, a few earthquakes. On the upside, it's always warm and sunny.

Adam: Fair enough. Fair enough. Hernan, how's it going?

Hernan: Hey, everyone. Hey, it's really, really good to be here. I'm super excited. Still getting use to this platform, but I think it's growing up on me. Looking good.

Adam: All right. Bradley, how's it going man?

Bradley: Good and happy to be here.

Adam: Good deal. All right. Well, we're going to get into it pretty quick. Real quick I wanted to say a couple of this. Wanted to let everybody know that Video Powerhouse is expanding. I know we mentioned it a couple times. We are going to have a launch later in the month. We've been keeping kind of quiet about it, but it's been growing and it is freaking awesome. I'm going to leave it at that. I'll drop the link if you're interested in checking that out. There's going to be some closed off going off that. I'm just going to say many more sites at this point and there's a lot of cool features coming to it. If you're interested, by all means, please check it out. While I'm doing that, I think … Marco, have you been doing something? What's going on?

Marco: I've been jumping around the web looking at stuff, trying to see how much trouble like I'm trying to break the web guys. I'm having fun. I'm trying to break literally. I don't know of any of the work, but what's coming is I don't know. It's like taking a howitzer to a fistfight. You might be a good fighter, but when you got that big barrel facing you, it's not going to do you much good, right? No matter how good a fighter you are.

This Stuff Works
Adam: Yeah. Don't bring a knife to the howitzer fight.

Marco: There you go. That's what I'm doing.

Bradley: You were calling it originally the Make Google Puke Project.

Marco: Yeah.

Bradley: MGPP.

Marco: It's gone beyond that.

Bradley: That's great.

Marco: I'm trying to make the web puke man.

Adam: Awesome. Awesome. Awesome.

Bradley: Well, give it hell Marco.

Marco: Yeah. That goes man. We're in the lab. We're having fun.

Adam: Also more information for people, stuff keeps going on. We're going to have some interesting stuff happening. I'll just leave it at that. Let's see. You guys got anything else or should we dive into it?

Bradley: Let's get into it. We got questions already.

Adam: All right. Let's go.

Bradley: All right. I'm going to grab the screen and whenever I do this, my audio drops so hang tight for a second guys. If somebody can confirm that you're seeing my screen now.

Adam: Great. Yes, we are seeing just the browser.

Which Among Ahrefs, Moz, Etc. Provides Accurate SEO And Ranking Data?

Bradley: Okay. That's good. That's fine. All right. Let me open it up a little bit. All right. Let's get into it. It looks like a Red Pulse comment here a minute ago. I guess Paul had a question attached to his wonderful comment about Mega-Ray last week that I missed apparently. I read the comment, but I apparently missed the question so I'll get to that in a second. Brian's up first. He says, “It seems that Ahrefs, Moz, et cetera, all have different ranking number. Which do you feel is the most accurate ranking site?” As far as you mean like what? Brian, I'm assuming that you mean like the metrics that they give you as far as for Moz it would be … Excuse me Moz. For Majestic it would be Trust Flow and Citation Flow. Is that what you mean?

Ahrefs and Moz have one of the ones that … It's been so long since I've used either Ahrefs or Moz, but they a is it trust factor or rank? What are the metrics for that, Hernan, that they assign to it? I'm not talking about Domain Authority and Page Authority, but they're like trust ratings.

Hernan: Yeah. They have MozRank.

This Stuff Works
Bradley: MozRank. Okay. That's one of them.

Hernan: The MozRank and then they have a new kind of a spam metric or something like that that I've noticed and I came across it. It's still highly I would say inaccurate because I've gone through it and I throw completely spam domains and they came back lower than real money sites. That they have a lower threshold of spam signals if you would. They have these spam metrics, whatever, and then they have the MozRank which is another metric as well.

Bradley: As far as those, most of the time, Brian, and we've been talking about this for months if not more than that, those metrics really … I don't pay attention to those metrics anymore and I haven't for quite some time because they're all proprietary. Like Hernan just said, they're wildly inaccurate in my opinion. I've seen sites with terrible ratings ranked really, really well and then I've seen sites with great ratings ranked very poorly. I just don't trust those metrics anymore. I mean they're an indication … Like Trust Flow for example and Topical Trust Flow, it's something that we used for quite some time.

Prior to using that, we were using Moz's Domain Authority and Page Authority for quite some time as a way to identify or measure the strength of domains or links for that matter or pages instead of just domains. A lot of that stuff is not nearly as effective as it used to be because Google caught on to all of our manipulations that we would do with those, right? I'm not taking about us. I'm talking about us like SEOs in general. People would manipulate those numbers in such a way … Like I remember we used to do … I'm sure you guys have heard Domain Authority Stacking and that's something that we did that as well. We would manipulate Domain Authority and Page Authority. Doing all kinds of evil stuff. That worked for quite some time, about a year and a half.

That worked really, really well and then it started to stop working. It started to decline. Then we switched over to Trust Flow. We were manipulating Trust Flow metrics and that would work really, really well and then that started to decline. Then we started focusing more on Topical Trust Flow which is a measure of Topical Relevancy. That seem to work better than any of the other ones and we still focused on Topical Relevancy, but we don't use the Majestic metric as a measure of Topical Relevancy so much anymore. On a large broad scale, yes. If I'm going to be analyzing a list of domains for purchase, then I'll look at Topical Trust Flow as kind of just an idea of what the inbound links are for a particular domain, but then I'll still go in and analyze it individually, each domain individually, and look at the inbound link profile, look at the content, what the content of the site was, all that kind of stuff.

This Stuff Works
Now I focus more on topical relevancy than I do on any one metric. That's what we teach at Semantic Mastery and we have been for many, many months now is to not focus so much on domain metrics or any of those proprietary metrics and focus more on relevancy. That can be done just with a quick review of the sites that you're trying to get links from if that make sense or domains that you're going to purchase. It's just a matter of looking at them and seeing what was the content about. Does this relate to something that I can use? How can I make it relate in some way that would be beneficial and pass relevancy, if that make sense. The only backlink analysis tool that I use and it's the only one I've been using for probably about two years now is Majestic.

I stopped using all the others. I know Ahrefs is good, but I just specifically stuck with Majestic when we stopped using Domain Authority and Page Authority metrics and we started focusing more into Trust Flow and Topical Trust Flow and I've just stuck with that one every since. Now that I don't really use any of those metrics in my analysis anymore, it doesn't really matter. I just keep the subscription to Majestic so that when I do have analysis, I have at least one tool available if that make sense. You guys want to add to that?

Hernan: Go ahead, Marco. Go ahead.

Marco: This was in a blog post that I did in December of 2015, right? The distance graph. It was the death of the PBN and then what you needed to do in order for your PBN not to die which is to find something with high trust, high authority, but not what Majestic and what do you call it, Moz tell you. Real authority, real trust and relevant to whatever it is that you're doing. If it's not relevant, then it's practically become useless. We've mentioned this before tons of times, it has those metrics that are out of this world, right? 60 to 80 Domain Authority and Trust Flow. When you're in that area, I mean if you can get something like that, you have the holy grail of links.

Otherwise, you just look for something that maybe has lower metrics, but is relevant to whatever it is that you're doing. You make sure that it's linked to something that's relevant and that's considered either a seat site or a seat sit. We did a whole webinar on seat sites and seat sets and iframes and everything that you could do to gain the system, but I guess nobody was paying attention unless you're in RYS Academy and making tons of money.

This Stuff Works
Bradley: Yup.

Adam: Right.

Hernan: What I wanted to say real quick to add what you guys were saying is that I've been talking to Roman I think it was last week or the week before that. They were having great results. We're finding these kind of domains when they switch the focus from metrics into backlinks on history. They were finding maybe the metrics weren't that high, but the backlinks were like pure gold, backlinks from Wikipedia, backlinks from CNN, backlinks from those kind of things. Even you're using something like Bluechip backlinks or whatever, since we have our own … We're developing our own down for you PBN and down for you scrapes if you want.

On SERP Space I think that when we switch something super simple like the approach to scrape from quality of backlinks and quality of history and quality of domains, it goes way further and the competition is slower because again everyone else is looking metrics. Metrics are something … What we need to understanding is that metrics are third party tools. That's what's something that I want to say. The guys were finding really, really good domains just by switching the approach to this.

Bradley: Like you just mentioned, they're a third party or proprietary metrics guys so it's their best guess as to what Google is looking for. Granted they're educated guesses. I get that, but it's still proprietary. They don't work for Google. They don't have direct access to Google's metrics. It's what they determine, they think and from vast amounts of data. I get that, but again it's still proprietary. We stopped focusing on that and like Hernan mentioned, even like for the domains that we've been purchasing for our own stuff, as well as for scraping domains to be sold in SERP Space and that kind of stuff, we switched the focus over to looking at the inbound links guys. Here's the thing.

Even if you're using Bluechip Backlinks or whatever, a domain scraper, and you're scraping your own domains, typically everyone looks for the metrics, right? They're looking for trust phone numbers within a certain threshold or above a certain threshold and that kind of thing. That's great. I get that. You can find domains that have zero Trust Flow that have maybe five or six inbound links, but they're five or six inbound links from really relevant sources. That's more valuable to me. Even though the metric isn't there, the metric doesn't say that it's a very powerful domain to purchase.

This Stuff Works
Because it has inbound links that are relative to what I'm going to be linking to from that domain, then obviously that's a good link for me or a good domain to purchase to use to build a link to whatever site that I want if that make sense because it's got the element inbound links. That to me is more important now than any metric. Good question there there Brian.

Will Semantic Mastery Offer Training On Megarray?

Next is Paul and this is the one I mentioned earlier. He says, “Last week Bradley read my comment, but didn't answer my question.” Sorry, Paul. I must have missed the question part of it. “My question last week was are you, Bradley, going to do training on how to use Megarray?” No, I'm not. The only reason why I'm saying no, Paul, is because there's training in Megarray.

As far as how to use the tool, it's for strategy and stuff. It's no different than strategy I would use for any other tool, like mass video tool. We've done various trainings over the years based on that. Mega-Ray is just a tool that can perform a particular function, several functions, but there are other tools out there that will do that as well. We've covered that a lot in various trainings. I don't plan on doing any specific training on Megarray. No. Basically guys it's the same thing. You can use it to poke, to find, to test keywords. You can also add your own. You can add themed networks which is what I recommend that you do so that you can mass publish videos to multiple networks.

You can use it for building backlinks and Paul, I know Paul you said you're already having really good results with not only ranking videos, but also ranking money sites with using the tool Megarray. It sounds like you already know what you're doing anyway.

How Can I Copy Content Off Of A Youtube Closed Captions (CC)?

Edward's up. He's got multiple questions here so let's run through them. “Hi, Bradley. How can I copy content off of YouTube creative commons?” Well, okay, I don't know what the terms of what the actual like proper terms of use are for that. I can tell you obviously if you use Firefox, you can download pretty much any video ever on the web. If you use Firefox, all you got to do is install a Firefox extension. There's many, many of them that will do that where you can just download a video.

You could do it that way. I don't know that that's proper use of creative comments. It's probably not, but that's certainly one way you can do it. The other thing you do is use the YouTube Editor. Go to YouTube.com/editor. Let's just show this real quick. You guys are seeing my screen, correct? To make sure.

Adam: Yup.

Marco: Yup.

Hernan: Yup.

Bradley: Go to YouTube.com/editor and then from here if you click on the CC for creative commons, you can search creative commons videos. Then if you find one like let's just say “Man on a Rowboat” is something that I wanted which I don't know why I would, but let's just say that I did, then you just drag it down and drop it into the editor. Then you can do that with multiple creative commons. You can splice videos together. You can mix and match. You can cut them. You can edit them. You can use the YouTube editor to do this. For example, if I pause this and I zoom in a little bit, you can see that it zooms the timeline out and then I can cut if I want. I can cut. I can cut pieces out. I can trim the front, trim the end. I can add audio.

This Stuff Works
By clicking on audio, you can change tracks and use creative commons tracks or royalty free tracks which is … It's interesting because even some of the tracks in here sometimes though you'll use them and it'll be fine and then later on at some point down the road you end up getting a copyright claim or one of those yellow warning signs or whatever that will put an ad over top of your video and that kind of stuff. It's interesting that happens from time to time. You can add text. You can do all kinds of stuff with the YouTube Editor. I know that's legal as far as YouTube's concerned. It's not against the terms of service to use creative comments in the YouTube Editor.

It maybe against terms of service to downloading using your own editing software and then reupload, but again it's up to you as to how much risk you're willing to take. Using creative commons in YouTube Editor is a quick and easy way to slap some videos together. “Do you have any contact templates that I can use for new clients?” No, because I don't work on contracts. I never have. I don't want to say I never have, I have worked … Excuse me?

Marco: Can you hang on a second? If he's meaning get the closed caption content on his own videos, then he could just go to subtitles, right, CC, on his own video?

Bradley: Well, I read CC as creative commons. He's talking about closed captions? I don't know. Go ahead and finish answering Marco because that might have been what he was asking about.

Marco: Yeah. All you have to is in creator studio, in full on settings and then go to the subtitles and closed caption. Then what YouTube will do is it'll automatically give you the subtitles.

Bradley: Okay.

Marco: The closed caption. It'll do it for you.

Bradley: That's true. If you got to video manager … Let's just pick on real quick. I'll show them where to do that too. I was reading CC as creative commons. Maybe he was talking about closed captions though. Subtitles or CC guys. You see this? Click on that. Select video language. In this case it's going to be English. I'm going to say default for new uploads and click set language. Then where do you download them again? I forget.

Marco: Click on that green …

This Stuff Works
Bradley: There you go.

Marco: I mean you have right there actions that you can download it.

Bradley: It's still loading. Hold on.

Marco: If you click on actions, you'll get a dropdown menu.

Bradley: Okay. There you go. Now you can download as either one of these files here or any one of these three file extensions. You guys see that? If you were talking about closed captions which again I must have misinterpreted or I may have misinterpreted the question, then yeah, do what Marco just said. Just go to a video, has to be your own video I think. I don't think you can download closed captions from somebody else's video, can you?

Marco: Yeah. You could always upload and keep it unpublished and do it all. It's not really ethical. I mean I'm not recommending that you do it. I'm saying that in a hypothetical world, this is what you could do.

Do You Have Any Contract Templates I Can Use For New SEO Clients?

Bradley: Wink wink. All right. “Do you have any contract templates that I can use for new clients?” No. Again, I've worked on contracts a few times with some really large clients because that's what they wanted. For the most part, I don't work with contracts. I never prefer to do it. I always would my pitch my services to prospects and say, “Look, I'm not going to lock you in a contract. If you're happy with the services that I'm providing, you should be happy to continue paying me. If you're not happy with the services provided, then you should be able to suspend services and we can part as friends or not as friends whichever you prefer.” That's how I've worked since the beginning of my career. That's how I prefer to do it. I don't like to work on contracts.

The only time I've ever worked on a contract is when the client required it and typically if it was a larger company, a larger business that I was doing services for that would cause 1,500 or $2,000 plus per month if that make sense. A lot of the smaller clients that I work for or do work for are typically $1,500 or less per month. For that, I just do a month to month.

How Do You Assign Someone As Google Page Manager?

“If a client has no clue how or where his Gmail account use for GMB, how can I get to be a manager?” Well, I know in Google My Business there is a way to request access. I don't have it off the top of my head. I usually have to dig around in Google My Business in order to find that. Essentially what you can do it you can go to a listing and then try … Again, I'd have to do some digging to figure it out.

I'm not going to do it on this live webinar. You have to play around inside of Google My Business and there should be an option at some point where it says … It'll give you the option to request transfer of ownership for the site. The only thing that you can do or excuse me, for the listing. The only thing you can do then is send that request and hope that somebody replies. I can tell you right now. I've had that happen probably about, I don't know, eight or 10 times over the course of my career where I've taken on a new client and somebody had set up the GMB locations page for them. They don't know who did it, so nobody had access. I have tried on all eight to 10 occasions to request a transfer of ownership through that method that I just described.

This Stuff Works
I had been unsuccessful on 100% of the attempts. I have never had it transferred. Nobody's even ever replied to me. Usually what happens is as I will end up going in and contacting … I used to do it through v. I haven't done it for quite some time. If I could not get access to the Google My Business page, I would close it like basically say that that listing had been closed and then wait until it had been approved. Then go back in and start a new one all together. That can create a hell of a mess too. I've had that happen. I've had it happen where I've closed a listing or reported the listing's closed and then gone in. Once it had been taken out of maps, it never gets really taken out of maps. It just gets kind of like archived really.

When you go to create a new listing with the same information, it can end up causing some crazy like ghosting troubles. In other words, sometimes the old closed listing will popup. It can be quite a nightmare. I've dealt with that too, but that's sometimes the only way that I've been able to get access to it. Unfortunately, I can't give you any other advice on that. It's just really shitty that if somebody else can create an account and then not give anybody the details and then you're stuck, what do you do? What does the business owner do? You guys have any suggestions for that?

Hernan: No, I tried it once or twice as well Bradley and I didn't have any results as well.

Marco: Same here. I don't know what to advice because it's … It's impossible to get an answer. You can't get an answer, how can you move on?

Bradley: Other than just close the damn listing and start a new one, but again that can create some new problems on its own. I've got a limo service client that we've … When I first took over their SEO, it was five years ago now, it was right after I opened my agency actually in 2012. It's been five years and I've been doing work for them ever since. We had that issue. We had to close the listing because they had moved, but Google would not honor the updated request for the new address. It was an address, not the phone number. Google would not honor it. They wouldn't update it. Months I dealt with that and I wasn't able to get it fixed. Finally, I just closed the damn listing and I waited about two months for it to stop appearing all together in the maps results.

Then I went in and set up a new one. Six or eight months later, all of a sudden the new one stopped appearing in the maps and the old one started appearing again. Then we ended up going through like four months of troubleshooting with Google engineers, no kidding. It's just because Google's slow. They're like the federal government. They're just a huge big bureaucracy, right? They don't move very, very fast. It took them like four months to finally get that corrected. They admitted it was their fault and their engineers were working on it, but it took like four months. For four months that client was furious. He was furious and I don't blame him, but it certainly wasn't my fault. It was Google's fault, but Google doesn't move very fast for us little guys.

How Do You Track Success Of An SEO Project?

Unfortunately, I can't give you anymore help with that, Edward. Next, he says, “I've been giving new clients a trial period on my ability to rank. After six months, I give them an option to stop the year contract. I don't know how to track my success for them and prove they need me. What do you do?” First of all, I'd never agree to something like that. Second of all, since I don't work on contracts, it's not an issue for me. If after six months a client isn't happy with me, then usually we won't make it six months anyways. If they're not happy with me, they're going to be unhappy with me prior to that six months and they're going to say, “We don't need you anymore.” That doesn't happen very often, but sometimes it does. Go ahead.

This Stuff Works
Hernan: I was about to ask Edward are you working six months for free?

Bradley: If so, that's crazy.

Hernan: Because I don't understand like your ability to rank because you could be better off building your own assets if you're not going to be charging anything for six months. I feel like you could be working on your own assets and nobody can fire you from that. You know what I mean?

Bradley: Sure.

Hernan: Unless you a, billing your own asset or you're getting some sort of partnership in the company, that could be fine. Six months you invest in the company, but you're investing in the company. Not even in term of money, but you're investing your work. I hope you're not doing that. If that's the case, then I would advise that you start thinking on building your own assets either a or b, you can say, “Okay. I can work six months for free, but you need to give me a partnership.” I think that would be a better approach in my opinion.

Marco: As far as tracking success, what you take to clients, you go into Google Analytics. You go into Google search console. You go and make sure you have an 800 number that you have it ringing to the clients so much so that you can track the calls. You get copied on any emails that the client gets. All of that information put together gives you … You have a lot of evidence on what your success is. Don't focus on rankings. If you're ranking focused, you're lost. You should be focused on success. This is what I've done. Correct. This is what I've done. These are the visitors that you're getting. These are the people that are filling out your contact form and calling you. I don't know how else.

You can freaking try me, but there's just no other way unless you're there to close the deal which you don't want to do that for your clients. They have to do something, right? As far as tracking, that's what I would do. They would have to go through my number where I can see the amount of calls going through. I would get copies of the contact form, how many times it's filled out. Maybe even the whatever you're using for email marketing. You can build the list there. That's how you track your success and that's what you present to the client.

How To Create RSS Feed For Any Website?

Bradley: There you go. Okay. The last part of the question. I'm kind of doing this while Marco and Hernan were answering. Somebody said, I guess he was asking about creating an RSS feed from any webpage. You can see why I have these bookmarks. Typically what I would do in your situation and I don't know if these will work for you Edward. I'm going to post them up here anyways. Let's see. These are RSS feed generators. I don't know if any of these will work for you. I haven't played with these in quite some time. However, typically when I'm looking for something like this guys, the only reason why I have these because I always bookmark stuff that maybe useful to me at some point in the future.

All I do is go to Google and search create RSS feed from webpage and just start clicking on links and seeing which one will end up working for you, Edward. I just shared three that hopefully will work, but I don't know if anyone of those will work. Honestly, if none of those work, all I would do to answer your question is go to Google and find it for you. Just go play around guys. When in doubt, use Google. It's funny how we as SEOs often times forget that sometimes the easiest way to find an answer is to Google it. If anybody's ever seen that “let me Google that for you” website, that's freaking funny. What is it? Let's see. LMGooglethatforyou.com. I think that's it. Yeah. I love this. I love this because it's like okay, create RSS feed.

Adam: Nice. Can you let someone Ask.com that for you and start using that?

Bradley: Create RSS feed from webpage is what I would do. Then you say get link and now watch. If I take this link and I shared this at the top of the event page, this is what it would look like. Go to Google. I'm not doing this. This is doing it. Create RSS feed from webpage. Google search. That's it. Was that so hard? Anyways, that's just being a jerk about it, but I like to do that occasionally when I've got somebody that ask me a question that could very easily be answered by googling it. Because it's like how long did it take you to type the question out and then wait for me to reply when you could answer it yourself. I'm not picking on you, Edward. I'm just making a joke. Okay? Next is Toby. I know that because I remember now.

This Stuff Works

How Do You Setup A 3-Tier IFTTT Ring To Blast Web.20 & Other Nefarious Things To The Correct Rings?

“If you have a three tier IFTTT ring, how do you set it up to blast Web 2 and other nefarious things to the correct rings?” Well, I don't ever use three tiers, Toby, just because it's too much work to set up and too much maintenance. In case anything breaks down, there's a lot of … It's a logical chain, right? It's an if this, then that. It's a linear progress. If at any point one of those links in that chain breaks down, then everything downstream is going to be offline. It's not going to help you at all. Because of that, I never do three tier rings. If you're going to use three tier rings, that's fine. It's no different than using two tier rings in that you just take all of your profile URLs from each ring, your each network, IFTTT network, and just blast the shit out of them with links.

Preferably with contextual links to the IFTTT networks. Even at tier 3, I don't recommend like just pure spam at the network properties. I would still try to keep the first tier links clean. Somewhat clean. Make them contextual type links. Then you could throw kitchen sink spam behind that. I don't know if I should say this, but Marco's … Yeah. We're not revealing anything. Marco's in the lab right now testing a bunch of shit and he just told us today that he's noticing Google seeing even out to tier 4 now on backlinks. Is that correct, Marco?

Marco: Yeah. We've noticed that they're going out quite a bit, but it might have to do with the iframe. Might have to do that they're reaching out. Because it's being seen as a link, but all the others aren't. The initial link in what we call the slipstream is being revealed, but not the in-betweens. The in-betweens are iframe.

Bradley: That's interesting.

Marco: That iframe stack it's really interesting. Again, this is from all the testing that we're doing and that we've done before on iframe stack. I think the iframe stacks protect the destination anyway in the slipstream. Even you stack the iframes one after the other and you hid it with a link which we're using high trust and authority, please not in the way the Majestic and … Fuck them all in the way that we're using. We're teaching you what's right guys. We're teaching you what works. We're going to show you what works come August. That's what's happening inside that stream and the iframe actually protects the destination and they kind of cleans whatever is going into it. We're laundering …

Bradley: Laundering links.

Marco: I don't know if I gave way too much.

Bradley: Laundering links. Again Toby, just … I don't know whether you've got your own link building tools or if you're just going to hire that out. One thing that you could do is you could hire a link building package from SERP Space. Order a link building package from SERP Space and then just kind of analyze it once you get it delivered. If you've got your own tools, then you could always mimic that but that's what I would recommend is kind of look at your reports that you get after a link building package from SERP Space and kind of mimic that. I am not the spam expert because I hired somebody many years ago to run all the spam tools for me. I know Hernan's spam expert. Well, he's a spam tool expert although I don't think you use it nearly as much as you used to now Hernan, do you?

Hernan: Well, yeah, that will be a correct statement. I do mingle with spammers and I do have my own [inaudible 00:35:06] At some point I needed to … I would say I was running several dedicated servers at one point, but as usual you need to keep doing what the company needs you to do. At some point it was that. Then we decided to bring up our resident spammer. Basically now we're just strategizing with Marco and Derdia, our guy that's running all the GSA while I'm running PPC. Yeah, I definitely love that. I'm into projects that require some spam at some point so yeah, definitely.

How To Integrate A Persona Into An IFTTT Branded Network?

Bradley: Tom's up. Tom says, “Absolutely love Hump Day Hangouts and haven't missed an episode since I started watching. That deserves a plus one. For some reason probably overthinking, I'm having trouble wrapping my brain around the concept. I'm starting a two author blog, both pen names, and I'm trying to figure out the best way to structure IFTTT networks. I'm familiar with creating persona networks to separate identities from the brand, but I'm not sure how to integrate persona into the brand. Since I already have two Google accounts set up for the pen names, the persona accounts are already started. My thinking is to use one account to create a branded network and the corresponding persona network and then use the other Google account to set up the second persona network.

This would essentially result in a tier 1 branded network and two tier 1 person accounts.” Yeah, you can do that. Listen, here's the thing, if you have … That's fine guys. In fact, we talked about this. It might have been a Mastermind or something last week or one of the other webinars we did last week, but somebody was talking very similarly about having multiple authors. You can create an author feed from WordPress. Out of WordPress guys you can pretty much get an RSS feed for everything, categories, pages, authors. You can even probably get an RSS feed from individual posts I'm sure and tags even. I'm not sure about tags, but I know that you can get RSS feeds from categories and authors for instance.

This Stuff Works
What I would say is for a setup like what you're describing here, Tom, that's not a bad idea. I always talk about only use one tier 1 network for a money site, but that's under most conditions which are going to be where somebody has a money site that they're constantly publishing content to from basically “one author.” I'm using air quotes now from whoever that author may be, the company themselves or individual authors on the blog, whatever. However in your situation, it does make sense to have a branded network for the blog and then have two persona base networks that are the authors and then feed the persona base networks with the RSS feed, the author feeds if that make sense.

The branded network will get all posts from the money site no matter who writes them, nobody who publishes them whether it's the company itself or individual authors so to speak. The branded network would get all posts. Then the IFTTT network for persona one and person two would be updated or fed content from the respective author feeds if that make sense. That's what I would do. Because then essentially you are using multiple tier 1 rings at that point, but they're segmented and categorized or compartmentalized in such a way that is not spammy in my opinion. Now I haven't tested that myself. However, I can't see that being a problem.

I'd like to hear your guys opinion on that as well, but I think that would work very, very well is to have the individual persona or author rings being fed with their author feeds only. What do you think? That was a cue. I hear crickets. Go ahead.

Hernan: Can you guys hear me? I don't know if this is live or not. Can you guys hear me?

Adam: Yeah, we can hear you now.

Hernan: Oh, okay. I was talking to the mic. I was just muted to say, “Hey, Bradley. I agree with you.” That's funny.

Adam: All that build up just for that. All right.

Bradley: We need to have the MP3 queued up for cricket sounds, like chirping crickets.

Adam: Right. I think it'll be funny.

Bradley: All right. Let's see. Let me just finish reading this. “Is there any issue with having two YouTube channels syndicate the same content?” I wouldn't do that. Well, you can do that with the same content across two channels, but I don't like to do that guys unless I'm using them for spam purposes only. If you've got a money channel that you're going to be using to associate it with this whole set up here that we're talking about, then I don't recommend taking the same content from one channel and republishing it on other channels as well. I don't like to do anything like that to my money sites guys or money channels for that matter. If it's a spam thing that you're doing specifically for spamming, then absolutely you can do that.

I'm not saying you can't do it with a money channel and then republish the same content to another channel. I just don't recommend it. That's all I'm saying. “Would it be better to one persona as a separate identity from the brand not linked to the money site?” No. Again, I think … Honestly, I haven't tested this, Tom. I can't give you 100% definitive answers, but I can tell you that it makes sense to have those individual author rings and have all of them linked back to the same source because it's all from the same … They're authors for that blog. It's naturally looking. It's logical. Guys, just think about it. Think about what looks natural and what do like some big sites do for example and big sites that have lots of authors.

Does Having 40 Posts Per Day Too Much For The IFTTT Network?

Well, the authors have their own feeds and they probably syndicate their own content to their own social media networks, right? That's all you're doing. All right. Kevin's up. “Hey, guys. Hope everyone has been doing well. I have a question about post per day and indexing. I'm thinking of doing 40 posts per day, wow, through plugins, but I would like to know if 40 per day is too much for IFTTT to pass use since Google doesn't. Index Web 2 is very fast.” Kevin, I wouldn't do 40 posts per day to any Web 2 networks honestly. Anytime I've gotten aggressive with posting especially with an automated posting app like IFTTT, many of the accounts get terminated. I would not recommend doing 40 posts per day.

This Stuff Works
You can test it, but honestly, it's very likely that many of your Web 2's will get terminated. I don't recommend that. “Does Google crawl index the archive posts on Tumblr bloggers, et cetera?” Yes. Yeah. You may like the paginated posts. Yes, Google will crawl and sometimes index does. Now I'm not sure about Tumblr. Tumblr might have some no index parameters for the paginated pages. Essentially guys, an archive page is nothing other than index page, right? What I mean by that is it's like a blog category page or a tag page or something like that. It's the paginated so over post those … For example in WordPress, if you're using Yoast for WordPress SEO or anyone of the SEO plugins, in the options you can always say no index paginated pages or archive pages.

You can select that option. If you leave that option unselected, in other words, if you allow them to be indexed, then you'll notice if you do a site column operator on your sites that paginated pages or archive pages will index. Unless Tumblr has a no index parameter in the header for archive pages, I'm assuming that they do index. Let's see. “Also using the advance RSS direct for submission training in IFTTT. Would the directories would be able to handle my 40?” Yes. The directory use can handle 40 posts per day. Any RSS aggregators and directories can handle as much as you can throw at it. It's the Web 2's that won't. “Will Google be able to crawl an index on my posts that are on the directories?” Again, Google won't index posts from directories, Gavin.

Google can crawl links that are posted on directories and they may index the directory pages. Typically they don't, but they will crawl the links. Just remember, your posts that you … You really only care about it being indexed from your money site and in some of your Web 2's and even then that won't have to be indexed for them to still be … All right? Lastly, “If 40 per day is too much, what would be a maximize you suggest per day to pass use and get index regularly?” Again, the whole index thing issue I wouldn't worry about that, Gavin. Honestly, stop worrying about getting your Web 2 post index. Don't worry about that. As long as your money site posts is indexed, that's all you should really worry about. Use the IFTTT networks to syndicate.

Google will see the links. They may not submit them in the index or they might them put them in the supplemental index, but it doesn't matter because they still count those links. Hernan has done testing in the past with no index PBNs that have still passed used.

Hernan: Yup. Yeah. I was just about to say that, Bradley. Of course, you want … The ideal scenario is I would say a powerful relevant link that's indexed on Google. That will be the ideal backlink because you can get traffic and you get relevancy. You can get link juice. You can get traffic, et cetera. The point is that sometimes we mess with or we mistakenly say that a non-indexed website or a non-indexed backlink will not carry this link juice. It will not carry the same amount of link juice as an indexed website, but it will carry link juice. I've made tests. Of course, the best PBNs are the PBNs that got good backlinks as we have been talking a little bit earlier today. No index PBNs will be sub ideal, but they can move the needle nonetheless.

I see a lot of people here and on Facebook groups and some Skype chats that are saying that IFTTT Web 2's, they take forever to index and that's fine. As long as you're getting traffic, you're getting traction, you're getting more exposure, I wouldn't be so worried about getting those Web 2 indexed because again, if you're Twitting them … Marco goes in-depth on how to force feed Google index, et cetera, on our RYS Academy, but the point is that the whole idea of IFTTT is to automate things, to make things easier, to have like I would say 50% or 60 or 70% of your link juice, your link building tasks taken away from you and they'll automate it. If we start overthinking, we're defeating the purpose of IFTTT as a [inaudible 00:45:40]

This Stuff Works
Again, 40 posts I wouldn't be worried about indexing so much, but I would be worried about the life span of the accounts.

Marco: I would add just one final thing. We've ranked stuff that isn't indexed. It gets indexed then it drops off the index, so both. We've ranked before it's been indexed and then we've ranked it after it's been indexed and drop out of the index. We've done both. Just because it's not indexed, doesn't mean that Google doesn't know it's there. It doesn't mean that Google isn't paying attention to it. People will tell you anything. People will tell you anything to get you to spend your money. We test. We go everyday in the lab. We're in there. We're testing everything. We're throwing everything we can at it just to see what happens. Just to mess around and see what happens. That's what we do.

It's our job so that we can come back and tell you, “Hey, guys. This is what's working,” and we can tell you it's working because we did it. Otherwise, why even be here? Please. Just pay attention to what we're telling, to what we're saying because we actually test this shit over and over and over again to make sure that what we deliver to you is the information that actually works.

Bradley: All right. I'm going to try to run through a few more before I get yelled at by Adam. Since I don't have a Masterclass or another webinar today after this, I'm going to run until 5:55 or 4:55, excuse me. Here comes the middle finger. All right. Last part of this, Kevin says … Well, excuse me, he asked about 40 per day if that's too much how many? I usually don't go any more than about 10 or 12 posts per day, but I don't start off with those either. I will ramp that up slowly. I might do two posts per day to start with and then over the course of about a month slowly increase it up to six, eight, 10 posts per day. Again, I do that as a slow progression so that you can allow your network sites and everything to basically age a bit or season as I like to call it.

I like to season them a bit before increasing it to that rate. If you do it slowly over time, it's going to look more natural than setting up a new network and then just blasting it with 10 or 12 posts a day. That will almost surely get your accounts terminated. Again, start off with one or two posts per day and then ramp it up slowly up until about 10 or 12 posts per day. If you want to be more aggressive, feel free to do so, but just be aware that you may lose your accounts.

Is It Safe To Drip Ping Your Money Site Feed Every Single Day Using Rank Feedr?

Next, one more question, “Rank feeder to drip ping your money site feed every single day or is it risky to ping a feed once a day like that?” No, it's not risky to ping a feed at all. The ping will not risk anything.

The worst thing that can happen by excessive pinging is the ping service will blacklist your IP. That's it. Literally that's it. You can't over ping anything guys. Pinging services will just start ignoring you essentially or ignoring a particular link request for pinging. That's it. You can't over ping something. There's really no need to continually ping stuff either. If you've got it set up to auto ping once a day, that's fine. It's not going to hurt anything. Kay says, “What's a frequency to publish on YouTube to syndicate on IFTTT network?” Very similar to the question that Kevin had about how many is too many. Remember guys, publishing videos to YouTube is the same thing as publishing blog posts because you're essentially going to syndicate to a network.

This Stuff Works
It's not necessarily that YouTube itself that you need to worry about terminated although that can be a problem too, but it's the Web 2 properties you syndicate too that often causes the problem. When I do a lot of spam testing with YouTube, I try to like for example Hangout Millionaire or Video Marketing Blitz or Megarray or anyone of the tools that I've used to massive spam YouTube. Usually I try to stay at no more than five videos per day per channel. I've gotten away with as many as 15 videos per day per channel, but that can be a bit excessive and it can basically raise a red flag so I typically don't like to do more than five posts per day to any one YouTube Channel which in turn would post five times to the network in a day.

Again, in order to try save your network or to keep your network from being terminated or sites within your network from being terminated is start slowly and ramp it up. If you want to do five or 10 posts per day, it's okay but I wouldn't come right out of the shoot or right out of the gate doing that because it's very likely you'll get terminated. Greg, “When is the next IFTTT webinar?” It's not going to be next week, but it'll probably be the following week, Greg, which will be … What date would that be? The 15th. Yeah. February 15th. It's likely going to be February 15th. It will be notified in the IFTTT Facebook group when it's scheduled, okay? Let's see. Next. We're almost done guys. Just a minute. Thanks Wayne. Yeah. Sorry Edward.

I see that you're talking about closed captions now. Well, now you've learn how to also do creative commons. Greg says to qualify question on rank feeder, “If we want one page on our site to be correlated a certain authorities … To be correlated a certain authority site, can we create multiple RSS feeds that all have our one page, but importantly each feed has a different page from the one authority site as a static page?” Main question is, “If we can associating with the same authority site … Associating it with that same authority site over multiple feeds.” Not 100% sure on the question Greg, but creating RSS feeds and using the sticky posts or sticky item feature in rank feeder should not cause any problems because they're not direct links, guys. It's co-citation.

As far as I know, there is no spamming penalty for creating feeds and associating content from one particular site or even one particular post across multiple feeds. I don't see that as ever being a problem. I can't imagine it ever becoming a problem either. Because what would stop other people from adding your content feeds into their own feeds that they create? Like in FeedBurner or something like that. If that could be a spam problem, then couldn't we negative SEO people just by creating feeds? That's why I'm saying again it shouldn't be an issue, Greg. All right. Edward, by the way just so you know, Hernan, he wasn't doing it for free. It looks like he was charging 700 and going to 1,100.

Hernan: Okay. Okay. Okay. Yeah. Okay. Now I can breath.

Bradley: Much better. Yeah.

Hernan: Yeah. Much better. Much better.

Bradley: Edward says, “Should I start off with just one tier 1 that I buy from you for clients? I go to SERP Space.” Yeah, go to SERP Space. Check it out. I mean any tier 1 networks guys, we build links to all tier 1 networks. It's just the way it is because it makes them so much more powerful. Once the network's been built and once we primed the network with a few posts, then it gets sent over to our link building manager and he just builds the same exact package that you can purchase from SERP Space. I recommend every network that … Do it yourself if you've got your own tools. That's fine. You can buy it from us which makes it hands free and it's simple to do and it's effective. Blake says, “Could you please restate the iframe approach again?” Well, we're out of time.

We don't have time and Blake, we can't reveal much of that because that is specific to RYS Academy which is a closely guarded membership. You're more than welcome to join there and then you can get all the information you want. It'll be like drinking from a fire hose. Okay. Well, we are just about … Have I heard of PinDrill? No, I'm not sure what PinDrill is. It's probably a Pinterest software I'm assuming, but I don't do anything with Pinterest.

This Stuff Works
Marco: That's Paul confirming that something that's not indexed will rank.

Bradley: Yup. We're not indexed, but they're ranking. Yup. All right, guys. Like I said, as far as this one thing, I just want to comment on this very quickly, about charging 700 and then going to 1,100 because the one part of that question that we didn't get to finish answering is as he says, “Is there some way to track progress,” so that when that six month period comes up and he wants to elevate the price to that higher amount, well, I wouldn't work on agreements like that. If I was going to work on an agreement, Edward, where I wanted to give them a trial period as opposed to just a flat out fee, then I would charge them for lead gen. Like in other words, I would charge the client for generating leads. Now I don't know if it's the type of … I'm assuming that the business needs leads.

I don't know of any businesses that doesn't, but what I would do is on a trial basis, I would say, “Okay. Look, let me generate some leads for your businesses and you can just purchase on a pay-per-lead basis and then if you're happy with the service, we can either continue it that way or we can go to a monthly service fee instead?” That's the way I would do it because … Again like you said, when the six month time comes up … Now if you're using good reporting software or if you've got monitoring maybe inbound links that have been build, content, ranking position, traffic, make sure you have analytics installed so that you can show traffic, that kind of stuff, then you could actually show them hard data and say, “This is what I've been able to do in six months.”

This should be able to show progression throughout the time that you were working on it provided you're tracking all that stuff which you should be if you're providing client services. One of the beautiful things about lead gen guys is you don't need to provide tracking services. You don't need to show anybody any data period other than producing phone calls. You have to show the number of calls and the number of web form submissions. That's it. You don't have to show them ranking. You don't have to show them reports of anything other than number of phone calls generated and number of web forms submitted. In my opinion, a lead gen model is a much, much better model because then you're not answering to anybody.

All you're doing is producing leads. Anyways, that's it. We're out of time guys. Appreciate everybody being here.

Adam: One sec real quick. Ken had a question, “Is local included in RYS Academy?

Bradley: Yes.

Adam: Awesome. Boom.

Bradley: Guys, are there any other questions?

Hernan: No, sorry. Tom said, “I really wanted to answer that one.”

Bradley: Okay. Cool. The RYS is really good for … Well, it's good for everything, but it's in … Local's included in there as well.

This Stuff Works
Hernan: There's a full case study on local done by Bradley step-by-step over the shoulders, so yes.

Bradley: Yup. Okay guys. Well, thanks everybody for being here. There is no additional webinars this week that I know of. Is there guys? I don't think there is.

Adam: Yeah, I think this is it for this week.

Bradley: Okay. Cool. Then we'll see everybody next week. Thanks. See you all later. Bye.

Adam: Bye everybody.

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 116

By April

Click on the video above to watch Episode 116 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 

 

Adam: Actually 00:00:01] live so hey, everybody. Welcome to Hump Day Hangouts. Today is the 25th of January 2017. I'm going to stop wiggling in my chair and stay still while I do this. I just wanted to welcome everybody to Episode 116. We got people all over the place right now. Today, sadly, you're just going to have to make [do 00:00:18] with the three of us.

Let's say hi real quick to everybody. Hernan, what's up, man?

Hernan: Hey, guys. Hey, everyone. The three of us, we're looking good. I think that we could start like a reality TV or something with these women [or gentling 00:00:31]. We're looking good. That will be fun. Anyways, I'm really excited to be here guys. Still getting used to these [webinar jump thing 00:00:39] but I think it's moving forward pretty nicely. Cool.

Adam: Bradley, how about yourself? How are things down in Virginia?

Bradley: Good. It's actually like 67 degrees today down here again. It's absolutely ridiculous. I don't understand what the hell is going on with the weather around here but it's nice, it's sunny. I'm not going to complain. It's just weird.

Adam: Yeah, [inaudible 00:00:58] we have like doing the weather update which I think is what we do now. It was like 50s over here at the weekend, blue skies, just beautiful. Then two days later, it was like 25 degrees and we got eight inches of snow and it's just like, “Okay. That's winter up here.”

Bradley: We should try to get Marco on because he's a vacationing [as we speak 00:01:15] and we should get them on a Speedo.

Adam: The weather is so good he can't even say how good it is live on Hump Day Hangouts [inaudible 00:01:23].

Male: Awesome.

Adam: We would lose our audience [quickly 00:01:28] [crosstalk 00:01:29]

Hernan: [crosstalk 00:01:29]

This Stuff Works
Adam: I think Chris is a up in the mountain so he wasn't able to make it either. As far as announcements, I think, Bradley, you've got some stuff about master class. Right?

Bradley: Yeah. I think that's all we have. MasterClass is coming up at five o'clock guys, so in an hour. We had the local Kingpin update webinar last week and I announced the update, the second case study that we're going to be adding. Hernan and I are tag teaming a case study for local Kingpin. We're going to go over that briefly in master class today as well because master class and mastermind members are usually privy to our case studies as well. I just want to mention that we're going to be going over that briefly today based upon what we started in local Kingpin last week. I've got some stuff together and already started working and building that case study out so I'm going to share some of that today.

Then obviously we're going to get into the other case study that we've been working on now for a couple months really, the affiliate project for the ketogenic diet. It's working real, I mean, it's just crazy that the momentum that this project is picking up is just absolutely insane. I'm really, really excited about it and I'm going to be laying out what my plan is for really monetizing this in a unique way, something that I learned from Ben Adkins actually. I'm going to be sharing that today during the master class as well. Ir you guys are in the masterclass, make sure you attend. Otherwise, you have to catch it on the replay. If you're not in yet, you should join.

Adam: Definitely. Definitely check it out. I put the link in there. You can see that. If you're not in IFTTT SEO Academy V2, you might want to hop in there first but I'll post that link too. Also, which I guess we should mention then, if you do join the master class and you're not in neither, you get access to IFTTT SEO Academy.

Bradley: How did you guys switch, swap places. What the hell are you guys doing?

Adam: Are you serious?

Male: I don't know.

Hernan: I didn't touch anything.

Bradley: You guys [crosstalk 00:03:20] it's like you just transposed your positions on the screen for me.

Adam: It's just like moving around Bradley. Let's get into the questions.

Bradley: Let me grab the screen, make sure you guys can see. Give them access to that, just so you're aware of that. Can you guys see my screen all right?

Adam: Yeah, we're good.

Hernan: Yes, sir.

Measuring Competitiveness Level Of A Keyword For A Local Video Marketing Campaign

Bradley: Okay. Cool. Jay is up first. He says, “Hi. I'm looking to start local video marketing for local businesses. From your experience, how do you measure how competitive keyword is ranked for? Would a tool like Long Tail Pro which analyzes the top 10 keywords for links, Trust Flow, Citation Flow, and other metrics then give you a competitive score? And then I guess it gives you a competitive score. Would that be a good guide?” Not really, Jay. Not really for local.

This Stuff Works
The reason I say that is because those tools are really going to be analyzing the results on the first page which are most likely going to be websites and so obviously they're different. It's really a whole different ballgame. It's a different animal. I mean, obviously, there's some similarities, there's some overlap but typically, and also it's going to depend on the keyword, Jay, because it's become more difficult to rank for local keywords. Not all of them. We've we've been noticing that it's been becoming more and more difficult for certain keywords and it's just going to depend on the keywords.

That's why there are a ton of different poking software out there or programs that will actually go out and test various keywords by uploading these real short little spam videos to a channel for various keywords. Then they'll go out and track the rankings of those videos when they initially index and find out where they're located. If you could find some videos that were just uploaded to a channel that are on page one or close to page one, even page two somewhere, obviously, then those are typically videos that you can or keywords that you can end up ranking for so you'd end up deleting those poking videos as were just purely for testing purposes and then go out and create a good video, one that's optimized for conversions or strong call-to-action, all that kind of stuff and then do your normal SEO work on it and you should be able to rank for those.

Now, again, even those poking software don't guarantee that you're going to rank for those keywords but they just give you an indication or an idea of which keywords are going to be more likely to rank on page one, if that makes sense. In all reality, there's nothing that I can say that's going to help you with this other than telling you to just test and that's the only thing that you can do for video, guys, especially for really any keyword, but for local is you got to test variations of your target keyword to find the ones that are likely to rank on page one because some keywords are just too broad or they're not keywords that videos are going to show for.

I know I fought that and I'm sure many of the people that watch our Hump Day Hangouts have seen or experienced the same thing. We've gone after a particular local term and out of sheer brute force I've been able to rank it because I was determined to, no matter what, get the video ranked. Sometimes, like I'm what I'm trying to say is some of those, the local keywords are just … Google does not like placing a video for that keyword and so you can still jam it to page one with a lot of effort and a lot of work but it usually doesn't stick anyways. Even if you get it to page one, it's typically not going to stick and so it's not worth the effort.

What I've learned over the last couple years especially is to not waste my time trying to force videos for local keywords that are too difficult. That's why I mentioned, use something like a poking software and test several variations of your keywords and then go after the ones that are going to be much easier to rank that you have a much greater chance of ranking on page one. Don't even worry about the real competitive ones.

Unless it's absolutely critical to your campaign in which case I would go after the longer tail easier ones anyways and then set up a YouTube silo and put your top level term the one that's the most competitive that's going to be the most difficult to rank at the top of the silo and then use all the internal linking patterns that we discussed in YouTube silo Academy to help with that. Because then all your longer tail videos, the the videos targeting longer tail keywords, are going to help reinforce that silo and that keyword team. That will help you to rank that more competitive word but always start with the stuff that's going to generate some results for you the quickest and the easiest because that'll give you the motivation to continue on especially if it starts to actually generate calls or leads, in this case, with local stuff I'm assuming you're trying to generate leads.

If you can get and this is like, for example, when talking with potential clients and they say, “Well, I wanna rank for this keyword.” I tell them, “Okay. Well, that's great.” Most likely, we're not going to be able to rank for that keyword, here are some alternatives. Let me explain, if we can rank you for these three keywords that will get you some traffic now or we could attempt to rank for this one keyword that you want and it could take three months with no guarantee that it's going to rank at all, which would you prefer? Typically, a savvy business owner is going to say, “Okay. I see your point. Let's go with the three that can generate traffic now, if that makes sense.” It's really just about how you position it.

Again, I wish I could tell you, “Yes, you could use some tools that are going to tell you.” The only tools that I use for that now or it's just I test by poking using one of the various tools that do it. There's a bunch of them that do it. Peter Drew has one, Live Rank Sniper, Abs has one, Video Marketing Blitz. We just did a webinar for Megarray about two weeks ago. That's a great, great tool. You can use that. There's another one by Jeffrey Evans called a Video Instant Prospector I think or something like that, Buddy VIP. That's another one. There's a bunch of them out there. Just find one, pick one, and test that way.

Do you guys want to add to that at all?

Hernan: No. I think that you made a great job explaining the methods that we are using, mostly not to this time because it's all about the risk-reward, the work-reward ratio that we are trying to use. Some people are just trying to rank themselves for, I don't know, cheap flights or cheap credit cards. At the end of the day, it's not as more [bit 00:10:00] smart business decision because you need to factor in the resources that you will be investing to get to that point. Build up from there, gather up some money resources, and then you can run for the really competitive keywords with back links, with anything else.

Bradley: As far as, Jay, the different methods that you point out here in this little list, yeah, these are all things that I recommend doing. I can't say that, yes, all of these are going to help, if you use all these you're going to rank for your keyword. I can't tell you that because, again, it's just some keywords that you may not be able to rank for at all, period, no matter what you do. Then there are some that you may be able to rank for but they won't stick. Again, it's every single keyword is going to be a case in itself. It's unique so there's no way for me to be able to say that. However, these are all extremely good methods that you should be using in my opinion. It's not just because it's our products. It's because it works.

This Stuff Works
YouTube siloing, that's absolutely critical in my opinion for ranking videos now and it's so easy to do. There's really no reason you shouldn't be using YouTube silos. Channel optimization, that's default. You should be doing that and video optimization as well. Same thing with IFTTT network. That's just a default, standard operating procedure. Then video powerhouse? Yes, that's an add-on service but it's powerful and it's becoming more powerful by the day.

Persona Networks On Branded Network Blogs

Mark's up next. He says, “All these ways of saying hi, have you ever put all persona networks on just the branded network before? What I mean is, instead of five two-tier networks putting all personas on just the branded network blogs. I'm building a large [network 00:11:46].” I'm trying to visualize what he's asking here, guys, in my head so forgive me if my reading is broken. “I am building a larger network for the home services niche and we'll be using it for blog post syndication for multiple sites. I'll be using related content feeds in the personas and we'll be using a lot of them blogs videos, [Pintereses 00:12:02], Pinterest images, etc. I want a strong network so I can syndicate my maps as well as blog post but I will be sprinkling them through. We're not putting the blog posts through all networks, just blog it here and there is, uh, is this pointless or have you tried something similar before?”

Okay, Mark. In my mind, I can't picture the setup here as to what it is that you're asking unfortunately so I can't really give you a advice either way on this because I just don't understand what you're saying. Do you want to put all the networks on the branded network? I don't quite understand what you're saying. If you could clarify your question, I'd be happy to answer it. For whatever reason we don't get to it today, just post it in one of our Facebook groups or Google Plus groups and I'll jump in and answer it because I would like to answer this question for you but I'm not sure what the setup, the configuration here that you're describing. I just can't visualize it.

Hernan: Right. If I can add to this, Bradley, I had [last 00:12:57] part of a blog ones that they have the main branded syndication network and they have the main branded syndication networks but all of these personas they were contributors or authors to the blog. You had, so [today 00:13:13] we have their own editor or her own, I don't know, whatever.

Bradley: Author profile.

Hernan: Contributor. Author profile, yeah, that's right. They will blog for the blog. They were all personas and each of those personas will have their own articles syndicated out to their each own individual networks. Does that make sense?

Bradley: That does make sense, yeah.

Hernan: The point is you will have all of these personas contributing to the same network but, on the other hand, each persona will have their own network which only their articles would be syndicated out. That's easily done with the slash author slash the name of the author slash RSS or slash feed. You can get [a feed 00:13:55] pretty much out of anything from WordPress. That [way 00:13:59] we have been doing. The reality is that, I don't think it was worth the effort, completely honest, because I mean we had a ton of extra work for these little networks because we had to manage them all and we have to build links to them all so the results like they didn't [were 00:14:21] up to the effort that was implied on building all of those networks. If that's something that helps you out, Mark. If not, you can do what Bradley said and repost your question on our various three Facebook groups or whatever.

This Stuff Works
Bradley: Again, I like simplicity, guys. I learned over the years now to not overcomplicate stuff. Mark, I'm not saying you are but I like to try to keep things as simple as possible. Maybe what you're referring to here is trying to simplify something that you think is complicated and that may be the case. Again, without me understanding exactly the configuration that you're trying to describe here, I can't give you advice specifically on this but I can say try to keep stuff simple as much as possible. Only add complication when necessary or complexity when necessary because, otherwise, projects can snowball out of control very, very quickly. I don't just mean snowball out of control with the amount of work but the amount of time, the amount of effort. The more complex they are, the more likely things are to go wrong and so my point is to just try to keep things as simple as possible.

Again, I'm not stating, Mark, that you aren't. I'm just saying for everybody's benefit because I know we oftentimes and I mentioned this before but people will send us a support ticket with this really elaborate graphic that they took four hours to create with all these silos and sub-silos and all these internal linking structures and everything is drawn out and they do beautiful work on these graphics that you know took them a day or two literally to create this graphic and send it in and say, “What do you think of this silo setup? Do you think this will work.”

I usually take the wind right out of their sale because I say, “That's way too complex. It's a carpet-cleaning site for a small town. Are you kidding?” You could have a flat site. You don't even need silo structure for that. Again, it's just a matter of trying to keep things as simple as possible. I think that comes with experience but I'm trying to prevent some of you guys from going through overcomplicating stuff. I know, especially in the SEO industry, we often want to overcomplicate things. For a lot of local stuff, you don't need to do that anyways unless you're in a really, really competitive market.

Best Practices When Using Serpspace Maps Powerhouse Service For Client Sites

All right. We're going to keep moving. Rogers got three in a row. We typically don't like that. Let's see. [inaudible 00:16:43] Looks like multiple questions per question or per submission so we might have to skip over a couple and come back to them, Roger, because typically we don't want to monopolize time. “Can you talk about the best practices for using Serp Space Maps Powerhouse Service?” I'm not going to comment on that yet. If Marco was here, Hernan or Adam, if you guys want to take a stab at that, I'd be happy to hear it.

Hernan: Yep.

Bradley: [crosstalk 00:17:08] [that to 00:17:09] Marco.

Hernan: Yeah. I would say that from listening to [Markham 00:17:15] from knowing what he's developing, I would say that, first, you need to have your maps on point since you have everything optimized on your side of things before submitting the Maps Powerhouse, before submitting your maps to be boosted and embedded. Have in mind that maps can be embedded as an iframe and iframe passes a ton of juice. We are using the same approach as we are with Video Power House. Have that in mind but, again, if you do not have like [appropriate 00:17:48] silo map or [appropriate 00:17:49] silo video, it won't work that well. That would be one of the best practices.

This Stuff Works
The other thing that you need to have in mind is that your questions really resembles what Jay asked because, on some cases, you need to be poking to see if your website will be able or if your maps, rather, will be able to rank on the [3-pack 00:18:11] or the organic search engines or the organic rankings. Have that in mind. I think the answer that we gave to Jay really applies to this because, at the end of the day, we are talking about [3-pack 00:18:20] but we're also talking about embedding iframes. That's basically what's changing.

Bradley: He says, “Should these be used for clients?” I say yeah, you can, Roger. He says, “If so, how embeds should you create for client's site before it gets spammy?” Think of it this way. It's an iframe. It's a Google property iframe. All we're doing is syndicating Google properties to as many places as you want so it's not a spam signal. It's the same as syndicating YouTube videos, guys. It's an iframe owned by Google. Syndicating maps and map embed is not a spam signal for the website, the money site, if that makes sense, at least it's not now.

I'm not saying that that's going to always be forever that way. As it stands today, it's not a spam signal. You can, as many credits as you have in Serp Space, that's how many you can do before it gets spammy. You have unlimited credits. You can do unlimited embeds before it gets spammy. If you only got a thousand credits, then it's a thousand credits before it gets spammy. Does that make sense?

Keyword Relevancy

Number two, “Should you populate the keyword relevancy edition with as many relevant keywords as possible?” Again, I'd rather have Marco comment on that. That is not my area of expertise but he's not here today, Roger. We could answer that probably in a support ticket though. That would be something that we could probably answer in a support ticket for you. I'm sorry, guys. I'm not completely up to speed on the maps embed system yet so forgive me.

Secondary Embeds

“Please explain the use of secondary embeds. What are the benefits? How do you use them? How much should you use them?” Secondary embeds are all the networks that had been created. They're all themed, they're aged. [Daddy 00:20:01] has been working on it. We've got over 500,000 [Web2's 00:20:03] now in various categories that are all themed and being posted to on a regular basis. By the end of February, the end of next month, our team is planning on having over a million [Web2's 00:20:14]. That's the goal. Those are really, really powerful. That's why they're expensive because, as far as the credit usage, but they are really powerful. That's something that I don't recommend unless you absolutely need it. Just go with standard tier one embeds to begin with. See what kind of results you get. If you need additional push, then you can come back and order a secondary embeds.

Hernan: What I wanted to say also to Roger and to all of the guys listening to this is that please don't come and ask us, “How many links I need to get to page one? Or how many embeds I need to, you know, try and come to [3-pack 00:20:48]?” It's impossible for us to say that. It's like literally there's no way we can tell you guys how many embeds you get. Whoever tries to do that, it smells fishy. You should just have that in mind. You need to be approached of tests like don't do [not 00:21:08] all at once, Roger? My suggestion and Bradley's suggestion and the guys is that, just to look a handful of embeds. Do 500. I don't know. Do a thousand and then see. Then do another thousand and then see how it looks. Then you test and test.

That will allow you two things. Number one, see if you're embeds and if your techniques are working because you're giving the time buffer for them to work which is super important, number one. Number two, it will save you credits and credits mean money so you will be actually saving money and time by doing this. Number three, you don't get over that which is I think one of the main concerns, like how much is too much? You never get over that because once you rank, you rank. Boom. Why do you need more embeds if you're a ranked. You know what I mean?

Bradley: That's right.

Hernan: Take it step-by-step, Roger. That would be my approach to it. This has been our advice for everyone doing like IFTTT networks. Some people want to do a gazillion IFTTT networks and we say, “Okay. Let's start with that, with one?” Take it slowly. Again, we cannot tell you how much is too much. You need to do the test.

Bradley: Do the bare minimum. Do the bare minimum required to get results, guys. As Hernan said, when I go in and I order a map embed or a video embed, from Video Power House, either one, I usually start off with around 50 embeds and then I wait. I wait for a week or two and see what kind of results I get from that. If I need to, I'll go in and order a second one. Now, those of you that are in a real hurry, which I know most SEOs are, you can go with more.

This Stuff Works
That's fine. My point is if I can end up getting results from only 50 embeds, why would I want to spend 200 credits or 200 embeds if I could do it with 50? Not only that but if I do 50 and I get some results and it starts to slip a little bit, I can do another 50 instead of blowing my load all at one time so to speak. You know I mean? That's the way I do it and that's how I've been doing it. Same thing with videos and maps, pretty much one and the same when it comes to that sort of strategy.

Next, we're going to try to run through these very quickly and the only reason why I'm going to actually answer all these questions, Roger, is because they're about our services. This would be a beneficial to others that may have similar to questions. Otherwise, this is a lot of damn questions in three posts.

Best Practices In Using IFTTT Networks Service In Serp Space For Client Sites

“Can you talk about best practices [prior to 00:23:43] IFTTT networks in the Serp Space marketplace for client sites? Number one, should you use them for client sites?” Yes, you should be using branded networks for absolutely everything online in my opinion. [Markham 00:23:54] makes a joke. If his dog sits around, sits still long enough, he gets an IFTTT ring around his neck. I get that because if any sort of websites, properties, money sites, money channels, they should have branded networks. That's part of the Semantic Web so, yes, you should use them on client sites.

“What would you do for a second, et cetera? Uh, how much would you do and how often?” All of this is explained in the IFTTT training. I'm pretty sure it's explained when you order networks too but at least when we deliver a network, we have a series of videos that explains what's best practices and what you should do next, that sort of thing. A bit quickly [inaudible 00:24:27] if you create or build a network or buy a network from us, either one, whichever way you get them, once you have a network, start publishing content from whatever you're using to produce the content. If it's WordPress, start publishing posts to your blog. If it's YouTube, start uploading or live streaming videos.

Once your network is done, start publishing content. Once you start doing that, you start priming your network with posts and it starts to theme the network through the post or the content that you're syndicating. Then I always recommend sending the network over to getting links built to it. We have an IFTTT link building boosting service or you can use your own tools. It's fine. If you have link building tools, that's fine. Use your own link building tools. Point is we usually end up building links to that and then just continue posting content.

If you need additional links because you need an additional boost, then [get and 00:25:23] order additional links but just do things slowly one step at a time like what Hernan just said. Get the network created, start publishing content, get links built to it. If you need more after sometime, continue publishing content. The number one most important factor, guys, for your networks to work is to continually publish content. Then if you need additional work or additional push, then you can add, build additional links to them as well as do other things like order done for you drive stacks or do build your own drive stacks, whatever, but they're very labor-intensive just like network so it's better just to hire it out.

DFY RYS Folder Stack

That leads us to this last part of Roger's questions about DFY or Done For You RYS Folder Stacks, “Does this still work?” It works better now than it did when we first launched the service and I mean that. It's freaking fabulous what it does. Maybe walk us through the order form. I'm not going to do that. It would take too long. “Do you just need one stack for a client site or should you create more than one?” Start with one, Roger. If you get results, then you don't need anymore.

This Stuff Works
“When does it become too spammy?” They're Google Drive files, guys. They're not spammy. At least, not yet. I mean, yeah, they're spammy but Google doesn't think of them as spammy yet. They're Google Drive files, so you're linking from Google to your own properties. “Is the stack created under the client's account? No. Typically, the stacks are going to be created under persona count but you can assign the client as a manager and you can transfer ownership of all the files and folders to the client. When you order the done-for-you services, we don't want your client's account information. We don't want it. In fact, we will reject the order if you send it. We will create under a persona account and then you can add your client's profile as a manager and you can even transfer ownership if you desire.

“Do you supply the content for the folder? Is that up to us?” There's really no content to supply. You supply some images and some keywords. That's it. That's all you need to do. Supply some images and graphics if you want them themed or branded well and some keywords. That's all you need to do. What needs to be done after stack is created. Build links to it. It's pretty much it.

“Are there any other ongoing tasks that need to be done?” Not really, not drive stacks. Like I said, if you still need additional push, if you didn't get where you want them to be from the stack itself, order links to it. Build links to the stack, all of the files in the stack to the main folder. There's so many URLs. It's ridiculous from drive files. It's just silly. If you need to, you can always order, you can start siloing with inside the stacks, guys. You can use drive folders to create silos. You can do all kinds of stuff inside drive and we teach all that in RYS Academy or you can purchase it from Serp Space.

Roger, again, one step at a time, buddy. Order just one at a time. That's all you should be doing, guys. Don't waste your money. Don't order three or four networks for one project. You don't need that, or three or four done-for-you drive stacks. You don't need that. Just do one at a time. See what kind of results you can get. I want to keep moving.

Passing Authority Into Silos When You Add Tier 1 On Each Subdomain And Tier 2 Stack On Top

Greg says, “Scenario: new client, 100 subdomains, uh, city subdomains. WordPress site is currently configured with Canonicals Passing Authority to the perfect siloed categories on root domain all ranking solid and top 10 and serves for medium to difficult keywords.” That sounds awesome, Greg. I'm going to plus one that, actually. That is an industrial-strength project there. I want to add T1 on each subdomain with tier two stack on top. That's going to be a lot of work, Greg.

“Suggestion on how best to pass authority in two silos with this configuration. Suggestion on anything else to root domain with stacks to subdomains. PS, you white guys need to get a tan.”

Hernan: Yes, we do.

Bradley: I mean, suggestion on best to pass authority in the silos, it doesn't seem like you need any suggestions because if you've got the canonicals all pointed from the subdomains sites pointed, so the economic canonicals are pointed to the categories, the categories on the root domain, from the subdomains. You're reinforcing so all the stuff that you do on the subdomains is basically pushing the credit back up to the category silo on the root site. I'm assuming that that's what you're trying to do is actually rank the root site and that seems like a great way to do it.

The only other thing that I would suggest maybe doing is besides just using canonicals is maybe create some physical links as well, some actual links from your subdomain sites up because that becomes very, very, very powerful as well. The canonicals are going to push basically credit but it doesn't push link equity. You still need an actual hyperlink for that.

I would play around with that, Greg. I wouldn't just all of a sudden go out and on a hundred subdomains go create a hundred links up to the category page. I wouldn't do that. What I would do is probably take a handful of them, select one category on the root domain to test with against the others or maybe select two so that you have you got two tests against the control, the control being all of your silos the way that they are configured now and then test a couple other internal linking strategies from the subdomains to the categories. That way you can test different configurations and see what kind of results.

This Stuff Works
If you get better results from one configuration than another, then repeat that configuration on another silo and see if you can repeat those results. If you can, then you're onto something. At least when you've got a project that big, it looks like you have plenty of opportunities to test different configurations.

It sounds like you got, that's pretty advanced project there, Greg. It's awesome. This is something we can get into, Greg, if you want on mastermind when we have mastermind tomorrow. We'd be happy even if you like you drew at them. I just talked about keeping things simple but this is a big project so that's different. For a big project if you have a graphic or diagram, don't spend from now until tomorrow at mastermind time creating a graphic, Greg. Don't do that. If you have a very simple diagram of what it is that you have or at least like maybe one or two silos out of this structure, if you could diagram that out, then we can play around with that tomorrow on mastermind. We'll dig into that a little bit deeper.

Go ahead, [Mark 00:31:50].

Hernan: Also, Greg, if you want to order the networks from Semantic Mastery [levels 00:31:54] now, we'll give you a [ball for it 00:31:56] because it's ton of work, man.

Making Profits With Google Suggested Keywords Having Low Search Volume

Bradley: Yeah, no shit. No kidding but we're going to charge you extra for the tan joke. “Hi, guys. I follow your Hump Day Hangouts for a few weeks now and I love your content. Thanks for the valuable info. I will plus one that.” Thank you for saying that. “I watched Bradley's keyword research videos recommended in the previous Hump Day Hangout in the info is great again. Thanks.”

You know what's crazy is that most keyword research videos were recorded three or four years ago and they're still relevant today which, it's insane because [I guess 00:32:28] there's certain principles that just don't change. Anybody that doesn't know what he's talking about, I set up a little affiliate funnel like two, maybe three years ago now. Three years ago now I think. I don't know. It's been a long time, it's been two years at least, keywordsuggest.co. It's free. It's an opt-in form. You opt in and it redirects you to or send you in the email the link to the training site and it's just keyword research stuff. If you guys are interested in that, go opt in, keywordsuggest.co.

“My question: When I use this approach for affiliate keyword research, the long tail keywords I found in the end with this process didn't really have any search [volume 00:33:06] showing up in Google keyword planner or very little, although they were extracted from Google Suggest. What's the point in going after such keywords if I can't get any draft from them or what am I missing here?”

Good question. What you're missing here is, guys remember, Google AdWords, the keyword planner, excuse me, the Google Keyword Planner is an AdWords tool. It is not an SEO tool. In order for a phrase, a search phrase to show up in Google Suggest, there has to be some history of people actually searching for that term. Does that make sense? Google will not suggest search queries that don't have a history of being searched for by actual people typing that full search query in. Google doesn't just arbitrarily select search queries for, excuse me, suggest search queries to people that start typing in. It goes based upon its own historical data. If it has a suggest or if Google suggests it, it means there's traffic there.

We've been saying that for two years now and that's why Power Suggest Pro is my absolute favorite keyword tool in the whole world. That's really what that affiliate, that keyword funnel is that I'm talking about now, guys. It's really to promote Power Suggest Pro. I talk about how you can use free tools for everything. Power Suggest Pro costs $57. It's a one-time purchase, no update costs, nothing, no subscription cost. It's probably the best keyword tool I've ever used in my life. I love it for SEO.

This Stuff Works
What I'm trying to say is in AdWords, guys, AdWords won't even let you bid on long search queries or search keyword phrases. It won't let you write. It will tell you that there's low search volume so it won't even display your ads or anything. I think it's anything over 10 words it'll tell you just flat out it won't but Power Suggest Pro will sometimes show you search or suggested phrases that are sometimes 10, 12, they're like almost an entire senate. That means people have searched for that before.

My point is is that you don't, if you go to AdWords keyword tool and you put post in suggested phrases you're going to get very, very little traffic results. It's not going to show any search volume. If at all, it'll be very, very little. That's fine because people that are bidding on keywords aren't usually bidding on long phrases. They're bidding on words within that phrase using various match types. Broad phrase, exact or modified broad, so they don't need to bid on that full phrase. They only need to bid on a couple, two, three keywords out of the phrase to get their ad to show.

My point is don't use the Google Keyword Planner for SEO terms. You can use it to give you ideas or it's for some maybe benchmark numbers but do not count on the Google Keyword Planner for actual bona fide genuine search volume for SEO because it's not. It's an AdWords thing. Suggested phrases are much better for SEO because you can optimize for those long phrases in blog posts. You can specifically address those long phrases. You will start to generate traffic from that and they're a hell of a lot less competitive too, by the way.

“So in other words, do you think it's possible to make profits with affiliate site to optimizing blog posts and pages for Google suggested type long tail keywords or am I just wasting my time?” Absolutely that is my suggestion is that you don't focus on the short tail keywords, at least not initially. If you build your silo structure properly within your site, those short keywords that show search volume so that the much broader shorter phrases. Those are going to be the top of your silos. You want to build your silos out and then you want to populate your silos with articles and blog posts that are targeting these long tail phrases and you will start generating traffic from those long tail phrases first. Over time, you will build authority and theme that silo. You'll reinforce the theme of the silo.

Eventually, if you continue to produce content and get traffic, you should end up ranking for your top level terms too. Does that make sense? Always go after the long tail stuff to get some results. Again, like I said, I don't know if you guys are seeing my full screen but Power Suggest, I'm just about to open it up right here. This is one of the simplest keyword tools [I work 00:37:27]. One of the reasons why I love this is because it's so simple. How many keyword tools are out there that you need a freaking degree to work? This one is you just punch in a keyword and you hit Go and it spits out a whole bunch of keyword phrases that are actually being searched for, whether the Keyword Planner shows it or not. Hopefully that helped.

Sending Links In Hebrew From An English Article To A Hebrew Website

[Asi 00:37:49] is up. He says, “I don't know where to start but I will try. I do SEO for a living in Israel but in Israel there are limited possibilities for building links. My first question is if there's a possible way to send links in Hebrew from an English article to a Hebrew website” Hernan, I'm going to let you answer this because you do the foreign language stuff. I don't.

Hernan: I'm trying to reread the question. In Israel, yeah. Links in Hebrew from an English article to a [inaudible 00:38:19]. Tier one should be English, yeah, definitely. Is there an advantage to send English link to a Hebrew website? That's a little experiment by Google. The reality is, [Asi 00:38:32] that we talked about this repeatedly when your Google or where your any company for that matter and when you need to invest your resources and by resources I mean AI, I don't know, linguistic, whatever you want to call it, of course, you will invest it on the bigger market which is Google.com.

That makes that the other languages, Spanish, for example, Portuguese, et cetera, I haven't worked in Hebrew but I think it will be pretty much the same as working in any other language or foreign language. Things become much easier in terms that the algorithm falls off, like it goes out of schedule if you would. All of the things that are being deployed right now in English will take approximately you could say one, maybe one year and a half to achieve the biggest languages. I'm not talking about Hebrew. I'm talking about like Spanish, for example, just a big language comparatively to do the people that use the language. I'm not saying here is less language but it's just the sheer amount of people that use that language to navigate online.

Yeah, definitely. My point is that you can use PBN in English as to tier one. You can turn a website that wasn't English into Hebrew and Google will not de-index it. PBNs in English have a big [problem 00:39:59] with this indentations. This is not the case with some other languages. I have PBNs in Norwegian, for example, that they have been around forever. They are fucking spammy. My point is that, yeah, go to town. You can go to town with tier one in English because I truly I understand your pain in terms of it's super hard to find language-related links in the same language. Not only that. If you start looking deeper like if you try finding, I don't know, niche-related links in Hebrew is going to be impossible. Yeah, go ahead.

This Stuff Works
Bradley: Thanks, Hernan. He says, “The second one I'm going to do SEO for a major one million searches a month word in English. Does aggregate SEO look spammy by Google and big keywords?” I don't follow that question, [Asi 00:40:55]. Sorry, buddy. I just don't understand what you're asking here. “Does RSS look spammy by Google and big keywords? Does aggregate RSS look spammy?” I'm not sure what you mean. If you can try to clarify that question for me, I'm sure it's just lost in translation here somehow. If you want to try to clarify that, I'll try to answer that. Sorry.

Sending All Links Built From Serp Space To An Indexer

Wong is up. He says, “Bradley, I have links built in Serp Space six months ago. Currently most of the Web 2.0, excuse me, that is founded by Ahrefs but Google still not indexing it yet. Is it necessary to send all of them to an indexer?” A couple things: Number one, it's funny that you're seeing … If you had links built to your Web 2 network, you probably will start seeing some of your Web 2 links from your network showing up in Ahrefs and Majestics because they were powered up by the link building package.

Because we talk about this a lot, Wong, most of your Web 2 links you're not going to see in Ahrefs or Majestic because they just don't get picked up. They're not significant enough for them to be picked up by Ahrefs or Majestic because you got to think the computing power required to keep an index, a fresh index of active and live links for sites, guys. A lot of the Web 2 site network or, excuse me, Web 2 links are not going to show in those unless they're particularly powerful links which, if you build links to your IFTTT networks, naturally some of those links are going to become powerful enough that they will start to show in the link analysis tools.

However, just because you're saying they're not indexed in Google and that may be true, you may have done a site colon operator or an info colon operator and looked at some of your Web 2s and you're not actually showing in the index but that doesn't mean Google doesn't know they're there and isn't counting them. That's something that you can find if your site is connected to search console. You should be able to go to search console and then click in the left sidebar and one of the drop-downs. It's links to your site. You click on that and then you can expand or even download a list of links.

We talked about this every week now for the last few weeks. Terry Kyle recently did a blog post and a test where even Google starting to show less and less of those links. If you take a look at that links to your site section inside search console, you'll see a bunch of WordPress, Diigo, Tumblr, Delicious, you'll see those links showing up, not the specific URLs where the link sits but you'll see the root domains and you'll see that you have most of your IFTTT properties will show in that list is what I'm saying.

Again, just because Google doesn't have those, part of the reason why some of those links don't show in the index, guys, like if you do a site colon operator search for the specific Web 2 links is because its duplicate content, don't let me scare you guys away but what I'm saying is it's a republish to syndicated post from the original source. Google will put some of those in what they call supplemental index. It won't show but that doesn't mean Google doesn't know they're there. Does that make sense? Just keep that in mind. It's not really necessary to have them show up in the Majestic or Ahrefs. I like it when they don't show. The reason why is because I don't like competitors looking and seeing what the hell I'm doing. I prefer it when they don't show but if you do, yes.

Do you want to send them to an indexer? Yeah, I always do. I always at least send the profile homepage URLs like the profile URLs to an indexer. Typically, we don't like grab the post URLs, the syndicated post URLs and send those to an indexer because there's not really a way to automate that now. There used to be but that plugin that did that which is called Backlink Commando is no longer being supported so we can't do it by, it's not an automated method anymore. Yeah, if you want to send your profile URLs to an indexer, that's not going to hurt anything.

This Stuff Works
You can send all your post links too if you want. It's just a manual process. Unless somebody knows of an automated way, we don't have one at the moment. The best indexer and this comes straight from our link building manager's mouth and I trust his judgment, so if he says it is so, I believe it. That's expressindexer.solutions. Right now, he says he's getting his GSA, which are spam links, 80% of his GSA links indexed through this service right here. This is what I would recommend doing for indexing services right now.

Purchasing G+ Followers & Likes

We're going to keep moving. We only got a few minutes left. Let's see. Virginia [Surgeons 00:45:27], I think he's Toby. Yeah, Toby. There we go. “In purchasing G Plus, is purchasing G Plus followers and likes worth doing it?” Not really. I think you're better off if you can find a good social signal service and do it that way. I don't mean like buying, like what I'm saying is Dan Anton has actually got one. It's a good service. It's called Social Network Signals. That's a good one but typically just buying spam followers and Plus One is not a good idea.

When it first started it was okay but I don't recommend doing that now. I really don't. I don't recommend doing that at all because it just looks spammy. There's less activity on Google Plus than there is like Facebook and Twitter as far as like shares and that kind of stuff. If you have content out there that all of a sudden has an unusual amount of followers or likes, it's just a real spam signal. I recommend just avoiding it. Your effort and money should be spent on stuff that's going to be more productive.

Paul is up. “Hey, guys. Glad you posted a link to this page because last week it didn't matter where I went. It would only go to the webinar registration page so I could not post a question. I want to give some results I've had in the short term with Megarray. Listen to this guys. I'm crushing it with this program. Between 60 and 80% of my videos on the first page, the majority of them are number one. We aren't talking about low competition keywords either. I'm ranking in niches like gifts, natural supplements, wow, attorney sites and storage sites. All are very competitive. I have covered around 600 cities now. This is definitely a game-changer.”

Guys, anybody that missed that Megarray webinar, we have a replay for it. I think it's a very, very powerful tool when I said so on the webinar and that wasn't bullshit. That was the truth. I know those guys, they got a full team of developers behind that tool that have been working on it for months because they were in contact with us about features and all kinds of stuff so I know they put a ton of development behind it. It's a great, great tool.

Let's see. “I put up two sites in the last two weeks. Only optimize them on page, branded network, of course, nothing else. I then in, then did a video campaign on both sites and both came from nowhere in the rankings too. One is on page four the other went to page two. One site is an attorney site and the other is the storage site. Wow. one company I promoted the product. It generated 11 leads and six sales. The sales averaged over a thousand dollars each in less than two weeks.” Paul, that's amazing, man. Thanks for sharing that. “To think I almost didn't go to the webinar because of your lack of enthusiasm, Bradley, about the products when you promote it to webinar. Thanks for promoting.”

This Stuff Works
Guys, my lack of enthusiasm from promoting it was misguided in that. The only thing was we had recently promoted video marketing glitch was Abs product and Abs product is really, really great. I hired a VA and trained him how to use it specifically to use that tool. We typically don't like to promote a similar product to our list within a certain period of time. Since we have promoted video marketing blitz, we almost hesitated promoting Mega-Ray at all because we didn't want to piss off our list, you know what I'm saying, for promoting a similar product from two different developers.

I believe in both products though and that's why we did it and so that a lack of enthusiasm was really my hesitation and not wanting to piss you guys off by promoting another product. Hopefully you guys understand by now that we don't just promote products just for the sake of making money. We don't do that and hopefully that you guys all agree with that. Anyways, again, I'm more enthusiastic about it now, Paul. Thanks.

Guys, go check it out. We have to wrap it up. We've got to get ready for the masterclass webinar and it takes a few more minutes to get ready now that we have this new platform we're working on. Unfortunately, I'm not going to be able to get the rest question but thanks for everybody being here. Master class starts in a few minutes. Be there. If you're not there yet, you should. Excuse me. If you're not there yet, you should probably join us because we're [crossing it 00:49:25] over there with our live case studies [inaudible 00:49:27] now.

Hernan: Be there.

Adam: Awesome. See you everybody. If you didn't get your questions answered, remember it's first-come, first-served. We get busy so by all means get those questions on there when we send out those emails. We mean it, first-come, first-served. We do run out of time. We want to help everybody but we got to cut it off at some point. Hopefully, everybody can get in earlier next time.

Bradley: We do have people are actually putting questions in the chat box. That's crazy. I thought we were using the event page.

Hernan: [inaudible 00:49:55] tomorrow on the podcast.

Bradley: That's cool. We'll work it out next week [and we'll get 00:50:00] back.

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 115

By April

Click on the video above to watch Episode 115 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 

 

Announcement

Bradley: There's a weird delay between when it says we're starting and when it actually goes green. Hey, everybody. This is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts for January 18, 2017. It's 4 p.m., Eastern. We only have a couple on with me today. I've got Chris and Marco. Hey, Chris. How are you?

Chris: Doing good. Glad to be here.

Bradley: We got Marco. How are you doing, buddy?

Marco: Hey, man. What's happening?

Bradley: Guys, you know after last week we did the format with … Trying to use the WebinarJam comments and that didn't work out very well so we switched back. We're using the new WebinarJam sessions like Overlay. We're not using Hangouts for the actual video. That's why the interface or, excuse me … the video that you're watching now looks a little bit different with the layout, but for all intents and purposes on your end as a viewer, as an attendee, nothing will be different. We're going to continue using the Google-Plus pages like we have been. We're going to use that as the Event Page as the place to post your questions. You can access that event page through the notification emails that get sent out once you've signed up and registered for the Hump Day Hangout Series. If you have not registered for the Hump Day Hangout Series, please do so.

Semanticmastery.com/humpday and once you register it redirects you to a thank you page. There's a video with me explaining that if you click on a link above, that you can subscribe to be notified to the entire series for an entire year. You can unsubscribe at any time, but I recommend that you do so, that way notifications get sent out as well as the link to the event page every single week will be sent out in that notification emails so you can post your questions early. We just got to train you guys to get in on the new system with us. I think it's going to make it beneficial for everybody in the long run, and hopefully you guys will agree. That said, I think the only announcement that I know of because Adam's having difficulties attending today, is we've got a citation service up now, guys. Actually, I haven't even got a chance to click through and look at it yet but yeah, we've got a citation service now available for people that want to purchase citations.

This Stuff Works
There are high-end citations. They're not the cheap, shitty ones so I recommend is if you're doing lead-gen properties or things like that, you can go with the cheaper services if you feel like it, but if you want the Cadillac of citations, we have that available now. That's Semanticmastery.com/citations. Hernan or … Hernan. Marco or somebody can post that on the event page for you guys. Check it out. If you're doing any sort of client work and that kind of stuff, these are the same citations that I use in my business. The same citation service for all of my clients. Very, very, very high-quality citations. You can't get any better than what we have available so check that out. Do we have anything else we need to announce before getting into questions? Guys, do you know?

Marco: Yeah. I'd like to add that Video Power House is almost ready to go, man. I thought we're hard at work. The sites are being built. We have the categories. We actually have someone that checks the videos to make sure that they go into the correct category. We're going to keep the theme. Keep them powered up and I'm adding some extra sauce into the mix some [inaudible 00:03:19] and some other stuff that I know will power up the network, give it authority, give it relevancy, give it trust and so I think it's totally going to rock and at the same time what we're going to do is we're going to limit the number.

Sorry, but it has to be done, and we have to let people go. We're going to limit at first, the number of people that we let in just to make sure that we can serve that amount of people, that the system can handle. As we go, we will open again, for more people. Hopefully, I don't know. We'll see how it works. We'll see how it all works out, but I just want people. I'm really excited about this because we've been working really hard to make this happen. We're right there. We're right there, man. I'm really excited about that.

Bradley: Hey, look. We had the late comers. The fashionably late members.

Adam: Hey, guys. I just woke up.

Hernan: Hey, everyone. What's up?

Adam: I haven't had consider restart but I know Marco was talking about Video Power House, which is awesome. I'm getting super pumped about that.

Bradley: Yeah, and it's …

Hernan: Hi, what's up?

Bradley: Well, and Hernan. Yeah, what's up man?

Hernan: Hey.

Adam: Hey, Hernan. FYI, I'm not sure if it's WebinarJam, but your mic sounds really high. You might want to adjust the levels.

Hernan: I don't know why. I'll try to figure that out.

Bradley: You got to take the microphone out of your mouth.

Hernan: Oh, okay. That makes sense.

Bradley: Yeah, Video Power House is going to be crazy and we got people staff in place that are monitoring the submissions and making sure they go to the right categories. Like Marco said, it's crazy. We're going to have the support team behind it and all that. Guys, it's taken us … Shit, I think we announced it originally, over a year ago, didn't we? … Video Power House, or close to a year ago? It's been a long time, I know that. We've been working on it forever but it's getting guys, and it's going to be incredibly powerful so check that out. That said, Adam, since you are usually the one that gives announcements, we mentioned citations and Video Power House. Is there anything else needs to be mentioned?

This Stuff Works
Adam: I think that's it. If you're in the IFTTT/SEO Academy, you're going to be getting an email with a webinar just for you so by all means, come check it out. That's going to be tomorrow. Then our, what? Our Local Kingpin people have got a cool webinar going on tonight. I think you're going to be talking about a case study, right? … for the people who …

Bradley: Yeah.

Adam: … are in the Local Kingpin?

Bradley: Yeah, I forgot to mention that. The Local Kingpin Update Webinar Number-2 is immediately following Hump Day Hangouts today. It's going to be mainly member Q&A other than a new case study announcement where Hernan and I are tag teaming a new case study in a different industry. A local case study, and we're going to be basically adding all that training to the Local Kingpin training site. Once that's done, once the second case study has been added, which will be in a couple months. It will be complete in a couple months, the price is definitely going up on that because it's a really, really good course. There's a ton of information in there, and this second case study, we're going to take a brand new business from the ground-up and build it, like for real … using Adwords … Adwords for video, remarketing, Bing advertising and Facebook ads for local. We're going to do that together and get this business off the ground.

It's for a local gym and that's going to be awesome because we're going to literally take a guy's business that's just got started and get him profitable and get leads coming in the door. That's going to be added to the training and that's again, we're going to announce that Local Kingpin Update Webinar-2 … the details of that. Then we're going to add the training to the membership site and then we'll do the results at the end of 60 days, roughly and the Update Webinar Number-3. Definitely check that out, guys. Also, we cover a lot of that kind of stuff inside the MasterClass on a bi-weekly basis. That's the ongoing case study group so if you guys are interested in getting that kind of detail like case studies where we go through step-by-step on how things are done and show results basically, in real-time, the Master Class is where you want to be for that.

Hernan: Yep. Can you guys hear me better now?

Bradley: Yeah.

Hernan: It's better? I just wanted to add to what Bradley was saying about putting a completely-from-scratch case study, a success story completely from scratch. One of the challenges is to do it with a slow budget as possible. That was one of the conditions from the client. It's going to be a ton of fun because that way we can be working with that and progressing that, and investing the profits back into the campaign so that we can get a really good case study for you guys, so stay tuned. I think that's going to segue into whatever we are doing with Facebook, in terms of training in 2017, which is also going to be really, really good.

This Stuff Works
Bradley: I'm pretty excited about it because this is going to be really cool to take somebody's brand new business and help them to grow and get profitable quickly. That's awesome so I'm really looking forward to this, as well. This will be the first time Hernan and I have worked together on a project this closely in quite a while. We used to back in the day, couple years ago. We used to work on various projects a lot closer, more often but now we don't do it nearly as much so this will be kind of fun to get a chance to work with him, as well.

Hernan: Yep.

Bradley: All right, guys. I'm going to take the screen and we're going to get into questions. We're pretty much done on announcements. Correct?

Adam: I think so.

Bradley: All right, let me close out of all these various windows that I have opened that you guys don't need to see. Really, shut all the porn down. No, I'm kidding.

Adam: Bradley, can you or maybe you went over this before I got here, but did you go over how this works now, with the new setup for people? How they're supposed to post questions and all that?

Bradley: Yep. Basically, guys, just for one more time to re-cap, if you're not signed up for the Hump Day Hangout Series, which is now done through Semanticmastery.com/humpday. It will take you to a registration page. Go register then on the thank you page that it redirects you to after registration, there's a video. I explain what to do, but there's a button, a link above the video that says, “You can subscribe or register for the entire series.” All you got to do is click that one time and then go confirm your subscription. Then you'll get notifications for the next 52 weeks. Again, if at any time you don't want to be notified of the upcoming Hump Day Hangout, that's fine. You can unsubscribe at any time but in those notification emails will be the link every week to the event page so that you can post your questions early. Again, register, subscribe to the series. It's a two-step process. There's a video that explains how to do it. Then you will be notified every week of the upcoming webinar with the link to the event page for you to post your questions, okay?

This Stuff Works

Google AMP & Ranking

All right. That's said, let's do it. Lee's up first. He says, “Is Google Amp increase rank. Do you suggest Google Amp?” I'm going to hand that one to Marco.

Marco: Does it increase rank? It targets a different section of the algorithm. It's just totally geared towards that type of page. Really, what it works more on is something that's news-worthy, news-related, and things like that. We have a plug-in that does Amp, that does Amp Pages, and it does posts as Amp Pages. We're going to make it available. We have to make just a couple of tweaks to it. We had it ready, but then we discovered that there was a little bug in it that we needed to fix. We have it ready. The thing that I would tell you is test. It's what we always say. Take it. Use it. Use it the way it's supposed to. Go and look at the documentation. Google tells you everything about Amp and how to use it, what it's for. Lee, that's what I would say. Just go and look at the documentation and see what Google wants you to do with it. I mean, there are times where you do need to follow what Google says, and this is one of those instances.

Hernan: I just wanted to add real quick that the other day I was browsing on the mobile, on the phone, and I started noticing on the search engine result's pages on the search within Google. Yeah, within Google on the mobile phone, some of them will start showing little icon that's showing accelerated mobile pages. You know what I mean? It will start showing those results with a little icon to the left of it on the listing that says, “AMP,” or Accelerated Mobile Pages. I think it's a little lightening or something like that. That gives you the idea that Google is actually starting to index these pages and is starting to give them priority on mobile results. This is super important because most of your clients will be on mobile anyways, and you want your mobile versions to load as fast as possible. You know what I mean? That's why we are doing the AMP, the AMP thing. I started noticing that and I wanted to tell you guys to be aware of that.

Indexing Citations

Bradley: Very cool. Mark Kong was up next. He says, “Hey, guys. Hope you are all starting the year with a bang. I'm excited about this year and believe I will be able to finally join the Masterminds so looking forward to that.” I believe you will finally be able to join as well, Mark. That's all it takes, guys … is the belief that you can do it and you can make it happen. We look forward to having you, Mark. My question is, how are you indexing your citations? I still have quite a few not indexed and they were built a while ago, now. If I just copy and paste the URL of the citation page into Google and it doesn't show, does it mean that it's not indexed or may my link still be indexed? Cheers.

A couple things, Mark. Yeah, there's a lot of citations that are slow to index, or they don't index, or you won't see them in the backlink analysis tool such as Majestic, and Ahrefs and things like that. A lot of the times you won't see them. It's similarly to web to dot o links. It's very similar to that, in that a lot of the times, you will not see those backlinks in link analysis tools. A better way to find citations, to see if citations are recognized or indexed, as you call it because they don't have to be in Google's index for Google to know that they're there, just so you understand that … but a better way to determine whether your citations are being counted or found is to use a tool such as BrightLocal. That's the one that I use. I know there's another one that other people often use called, “Whitespark.ca,” I believe it is. I've been using BrightLocal for about six years. Well, at least five years. I don't plan on changing because I'm really familiar with BrightLocal. It's a great, great service. BrightLocal will show you. You know what it will do? Basically, a count of all of your citations that it can find on the web. It's not 100% accurate, either but it's a lot more accurate than link analysis tools are for finding citations.

This Stuff Works
The other thing is and remember, we talked about this many, many times because people always ask a similar questions when it comes to web two dot o links from the IFTTT network's not showing, but if you go into search console and you take a look. I don't remember which. It's one of the drop downs in the left-hand side bar, but if you look at “Links to Site.” Links to your site or something like that. You click on that and Google will show you what it's recognizing now. Within the last few months, and Terry Kyle did a blog post about this, but within the last few months Google has started to show less and less links than it used to. That doesn't mean that they're not still seeing them, though because my guess is a lot of those, you will still see in the search console area, but again just to double check to see if your citations are being counted, I would recommend using a citation service or, excuse me … a local marketing service such as BrightLocal or Whitespark, okay?

The other thing you can do, what I always do whenever I get citations from one of the services I would use, I would always just take the spreadsheet, copy all the profile URLs or the citations page URLs, whatever, and then put them into indexing services. I used multiple indexing services. However, during our mastermind webinar last week with our awesome link building manager, [Dadya 00:16:25], he expressed that Express Indexer, Express.indexer, I think it is or something like that. Let me see if I can find the link. I don't have an affiliate link for it, but it doesn't matter because these guys … I was using this … Hold on a minute. I can't talk and type at the same time, guys so excuse me. Expressindexer.solutions. Expressindexer.solutions.

He says that they are by far, the best indexing service that he's ever used and they recently, within about the last two months or so, they redid how their whole entire system and how they index links. He's getting an 80% indexing rate from Spam Links. We're talking GSA Links. GSA Spam Links, he's getting 80% indexing rate, which is phenomenal. I mean, that's unheard of. That's using this service, right here. I'm going to be using it. We already have a subscription to this. We have because we used to use this for ATM or Mass Page Generator sites, that type of stuff for indexing those sites, but I stopped using it because we haven't been building many of those sites recently, but apparently now, this is the best service available so I'm going to be using this a lot more. Check it out. All right?

Thoughts On Serplify

Next. Phoenix Car Accident Chiropractor. That's a mouth full. Have you guys seen the new Serpify by Mo Miah et al? It's a Serp Shaker-type software. There's a YouTube video. Yeah, I've heard about it. We've had a bunch of people already message us asking us what we think. I don't have an opinion on it. I probably won't ever have an opinion on it because I'm not going to test it only because if I'm going to be building mass page generator sites, I'm going to be using the ATM … Lead Gadgets and the ATM just because I have a history with those guys and that software, and I know it well. I don't need another one. Personally, I've had some bad experience with some other software in the past. I don't know. I can't speak about this one in particular. Serpify, I have no idea but there's a bunch of different types of mass page generators out there now. As far as I know from the ones that I have tested, there's no competition. The ATM is by far the best. It is rather expensive, though. It's more for agency-level people. You got to take that into consideration, as well.

You guys want to comment on this, at all? Has anybody looked at this?

Marco: No, I don't have time. I have too much stuff going on, man. I wish I had some time to check it out and be able to tell people, “Yes,” or “No.” Sorry, if anyone has tried it though and they have an opinion, you're welcome …

This Stuff Works
Bradley: Post it.

Marco: … to let us know.

Adam: Yeah, we'd be happy Definitely, we could have somebody on and if you've got some experience, we'll talk to you ahead of time but yeah, sure. For me, I'd just look. I'd be like, “Well, I don't know if it's going to be better, but if you're not looking for something automated like the ATM,” which I would say, “Maybe you should be.” How about, I don't know? I'd like to see the differences from that and maybe Serp Shaker because I'm sure this is a plug-in, probably.

Bradley: I'm not sure how it works but like I said, I'm just not. If I'm going to do mass page generator, like mass page sites I'm going to use ATM because I'm comfortable with it and I've been using it for, shit … over two years, now. That's what I'm going to stick with. I'm not really going to test one of the new tools just because there's a learning curve involved and I just don't need another one. You know what I mean? That's like Keyword Tools. I probably have, no shit … at least a dozen Keyword Tools. I don't know why I have so many of them because I only ever use Google Trends, Power Suggest Pro, and the Keyword Planner anyways. I don't know why I have so many damn keyword tools, but every time one comes out, they make a million promises and I always pick it up because I want to check it out. There you go. Money wasted … Now, they collect digital dust.

Marco: Nothing. Just to get in there about that keyword research. Nothing beats, as far as I'm concerned, Power Suggest Pro.

Bradley: I totally agree.

Adam: I was going to say, Bradley, you put that link for your training stuff you did. I think that's still a good one. I've sent people there before.

Bradley: Yeah, it's dated now. Just go to Keywordsuggest.io, Keywordsuggest.io. You can opt in. It's free, guys and then I'd good to go through keyword research training and exactly how I use the tools that are freely available. I do talk about obviously, Power Suggest Pro because it's super, super awesome. It's cheap and inexpensive with a one-time cost. You'd be stupid not to pick it up. If you ever need keywords, Power Suggest Pro is awesome, but Keywordsuggest.co, you can opt in and then it will redirect you to the training site where you can go through the keyword research training that I did. It's a bit dated but the principles are still the same, guys. They're tried and true timeless principles, so to speak. All right?

Any Issues With Burner App On Phone

Katie's up next. “Hi, guys. Couple quick things. First, I'm testing out Mega-Ray. Was impressed. I put in a ticked and they called me on the phone.” That's fantastic. I know Jude and the developers. They have quite a support team behind them. That's another reason why we promoted that product because I know how much development and support is behind that product guys. We'll report back after some tests. I'll be glad to hear it, anxious to hear what your results are.

This Stuff Works
Next, “Anyone have issues with the Burner App on phone sometimes not working with Google. Coming back and saying that number's not valid?” Yes, that is a known problem or issue. That is a problem. In fact, we have even started having issues with our VA's in the Philippines using SIM cards for phone verifying brand-new accounts. What's interesting is if you have a Google account that you need to add a recovery phone number to. You've already got the Google account. Let's say you already have a Google account, and you need to add a recovery phone number to it, or you want to enable YouTube Livestream, live streaming from YouTube like YouTube Live events. You need to enable that, or become YouTube Partner Verified. Whatever. You can use a Burner App for any of those instances, a Burner App phone number for any of those instances and it will work fine. It just won't work on registering the Gmail address for the first time, when you're creating the Gmail account. It doesn't work there, but if you can get it created and then add your own phone number for recovery options or enabling live streaming, that sort of thing, those numbers will still work fine.

What's the solution? What we've been doing is I've been going through. My bookmarks are still screwed up. Let me see if I can find it real quick. Here we go. This should be it here. Son-of-a-bitch, my bookmarks are all screwed up. MetroBiz, Kendrick Nair posted it the last time. Let me see if I can find it real quick. If I can't, I'll try to post it on later. There it is, Bulkpva.com and I know I've got it bookmarked. I just got to put it in the right place. This guy right here, this is the guy that I buy all of our Gmail accounts from now, guys … Phone verified Gmail accounts. It's from this one, Bulkpva.com. I've sent this dude a lot of business because we buy a ton of them for our network builders, for the IFTTT Done For You, IFTTT networks and stuff like that as well as any time I need him for my own projects, now. I just buy them from him. He sends you a spreadsheet with the phone verified accounts with the recovery options and all that kind of stuff.

The trick is once you get them back, you need to log in and bind them to your IP or to your Proxies, if you're using Proxies like for example, if you're using BrowSEO. As soon as you get those back, within 72 hours, you want to try to log into every one of those accounts that you get, but that's all we do now is purchase the accounts. It's too much. It takes too much time and effort to try to phone verify your own accounts now, guys. It's so much cheaper to have somebody else just do it for you. Buy 25 or 50 at a time, try to long into them all, but so what. For how cheap they are, and the amount of headache and time it will save you to have some available for whenever you need them, it's totally worth it. Spend a few bucks. Pick them up. That guy's a good guy. He'll replace them if they're not working once, right after he delivers them. After a few days he won't replace them, but he's just a good dude and again, I don't mind sending him business. He'll take care of you.

This Stuff Works

Setting Up Silo Structure For Local Cities In YouTube

Finally, “Just watched the YouTube SEO Course. Great stuff. How would you recommend YouTube structure for local cities? Do you agree with others that say, “Channel name equals keyword plus USA, then playlist equals keyword plus State, and then video title equals keyword plus counties, and in description to put in the cities?” If not, what channel or silo structure do you recommend? Finally, how many silos per site? Thanks. Happy New Year.” All right, that's a long question. There's a few things in there. First of all, I wouldn't create a playlist on a State-level and then do video titles via county-level because typically, that's not. First of all, a State playlist could be a rather large playlist, and other than having just the State in common with all the videos in that playlist, there could be a lot of difference like topical differences, niche differences, industry difference. Because of that, the only common denominator or theme among all of those in a playlist would be the State, which I think it too broad.

Now, typically what I will do, and I don't usually do this with YouTube Channels but basically, when I'm siloing out a website for a contractor that covers a large service area or something like that, is I will create the silos based on counties. The playlist would be a county-based playlist. Then the video titles would be the keyword plus city. The reason I say that is because most people don't search for service plus county. Most people when they search Google, they search service plus city, or keyword plus city. With local intent, most of the time it's going to be a city-based search, not a county-based search. Because of that, you should be targeting the city name and the video title, which is the SEO title. That's because that's the most important place for the keyword. If you want to rank for a city, typically you're going to want to target the city in the title.

I would generally do playlist in one of two ways. I would either create a playlist based on a specific city, or a country if I'm going to be covering multiple locations within the county. For example: Fairfax County, Virginia it has I believe, 23 cities within that county. I might have a playlist for Fairfax County, Virginia. Then I would have individual videos in there, but Fairfax, Virginia, which is Fairfax is also a city in Fairfax County. It's the City of Fairfax. That might have 50 different businesses in it, so why not have a City of Fairfax playlist. Does that make sense? It's just about containers, building containers. All a playlist is, is a container. You got to think about whatever you put in that container, it should be relevant to the other items in that container. The hierarchy in how you build that is really going to depend on the specific project.

I can't tell you specifically without knowing more details about what you're trying to do, but you got to think about it logically. Again, I would do a playlist based upon a city and have multiple videos in that because I'm targeting different niches in that city. Again, the common denominator being the city, or I'll target by county if it's for the same business or the same industry. I'll targe by county, the playlist by county. I'll build a playlist or the silo as a county-based silo. Then all the individual videos will be keyword plus city name within that county and/or I will build a playlist based around a niche, an industry. Then place various videos in that niche-based or industry-based playlist, which is just another silo. By the way, you can add the same video in more than one playlist.

This Stuff Works
If it makes sense for example, let's say that you've got 15 plumbing clients across the State of Virginia. You also have various clients in all different industries, as well. You could have in Fairfax, Virginia you could have a Fairfax playlist that you have all the various businesses that you service or that you serve in Fairfax, in that playlist, but then you could also have a plumbing playlist, a playlist for plumbers, plumbing services, whatever. In that one, you also have the Fairfax plumber as well as plumbers from all over the State of Virginia. You would end up having that Plumber from Fairfax video on two different playlists. The Fairfax playlist, as well as the Plumber Playlist because it makes sense to do so.

Just remember that. I can't give you the exact structure without knowing more details. I can tell you typically, a playlist on a State-level is going to be a bit too broad unless you're narrowing in on one specific industry and that's all the videos in your entire channel are going to be about that one industry, in which case then you might want to do playlist by state because you probably have less overall videos in each playlist. I don't know if that makes sense, but hopefully I explained that in a way that you all could understand.

Anybody want to comment on that at all? That was a bit complicated.

Marco: I would just add that if she does proper SEO, she's going to geolocate her video anyway. She's going to add that so all of the other things that you could add to it would just be Google is going to know what the geolocation of the video anyway, if you're doing your proper SEO with the video.

Bradley: Just remember that guys. The easiest way to think about a silo is it's just nothing other than a container. Everything that you put in that container should be similarly themed. They should be relevant to the other items within that container in some way, shape or form. It's up to you to decide as to what the relevancy is and how to create those containers, and what to place in those containers.

Using A Buffer Site Before Using Crowdsearch.Me For A Google Partner Site Like Diigo

Greg's up next. “When using Crowd Search Me for wanting traffic,” we're having issues with them right now, just so you know. “When using Crowd Search Me for wanting traffic to come into our site from Google partner like Diigo, do we need to start at a buffer site to start with the search and bring the traffic into the Google partner then to our site? Use Tumblr to go to Diigo and enter the website, or can we start with Diigo directly? Thanks.”

You can do both, Greg. Honestly, you'd be better off to set up both so that you have some variety or diversity in the traffic. Remember I call this, “CT Spam,” Click-Through Spam. That's what it is. We're spamming the click-through rate. There's nothing wrong with that. Technically, it's probably against the Terms of Service but, whatever. What do you call that, Marco? An unapologetic spammer. He's an unapologetic spammer.

Marco: You got that right.

Bradley: That's what we do. As far as that, Greg, I would do both.

Marco: Unapologetic and unrepentant.

Bradley: Unrepentant. You can do both, Greg. Most of the time for speed's sake, I've set them up. Just go direct from a social site to wherever I want to send ultimately, the traffic end up for social referral traffic, it usually goes to a money site. Well, same thing for YouTube videos, as well. It's up to you, Greg. It really doesn't matter. You can do both and in fact, again I recommend that you do both so that you can add some diversity to your traffic streams.

Alexa To Ramp Up Voice Search Results

Bryan's up. “Have you any suggestions how to use Alexa to ramp up voice search results?” There has to be a way to speak to Alexa. Is that the Amazon thing? What is Alexa? Let's see. I'm thinking of … what is “ramp up voice search results”? I'm not sure I understand what he's trying to manipulate here? “Ask questions. I would think that people also ask her something. Big, underlying voice search?” I'm not sure what the question is, Bryan. I'm not 100%. Anybody else go in and try to interpret this for me?

Hernan: No. Yeah, I don't understand it either. Bryan, if you could reframe it or re-ask it? The only Alexa I know is the directory where you can get how many …

Bradley: I don't know if that has anything to do with voice search. That's this. I was thinking. What's that stupid thing? Amazon Echo. Is that what it is? The thing people buy and they sit and they talk, and they say, “Amazon, buy whatever,” or what the hell is it called? I don't know. I don't have it so that's what I thought he was talking about. Yeah, I'm not sure what you're saying, Bryan. To be honest, I don't know what you're as far as “ramp up voice search results”. “There's something big underlying voice search, If you can tell it what questions you want to be found on, I think it can be huge. Care to comment or suggest.” Again, I'm not sure, Bryan. As far as trying to get ranked for questions, that is the Hummingbird Algorithm, the Hummingbird Layer to the algorithm. It was added, damn … it's been three years, now. Hasn't it? It's been three years since Hummingbird was introduced, which is crazy. That's specifically what that was for was more complex search queries mainly driven because of voice search, because of mobile devices.

That's really what the birth of Hummingbird was for, was because of people asking or speaking their search queries in and that they're naturally more complex because they're speaking instead of typing, and because of that, the Hummingbird Algorithm was added or the layer was added to the algorithm to try to help understand those more complex queries and match them with the content that would best solve that user's search. Again, if you want to try to target that specifically, voice search, I don't know how that works in the background, but when you talk your voice search in, all it does is transcribe it to text anyways, and then it searches that text. You can manipulate the questions, basically the Hummingbird Algorithm. You can manipulate that by posting questions in your content and then answering those questions. That, you can see over and over and over again through Knowledge Graph answers.

When you guys ask a question into Google, whether via by voice search or by typing it in. Usually, when you start to type a question in, what do you do? You see Google suggest auto complete, and you end up selecting one of the questions anyways. You click on that, most of the time you're going to see a Knowledge Graph answer or an answer in Knowledge Graph on the top of the search results, which is just coming from one of the pages listed on page one. It's because somebody wrote the question out in the content and then answered the question. Knowledge Graph I believe, at least it used to be, you didn't even really have to have the structured data in place for that to be pulled in, although now, you probably have to have it marked up. Marco, you're testing a lot of shit with that right now. Do you have any comments on that.

This Stuff Works
Marco: Yeah. I'm planning on making the Knowledge Graph by bit.

Bradley: Well, there you go Bryan. The Knowledge Graph is going to be Marco's bitch. I hope that answered your question.

Hernan: This reminds me. Sorry Bradly, but if you guys, I don't know if you guys have ever watched “If Google Was a Guy” series. I don't know if you ever watched those video, Bradley. “If Google was a Guy”, just search for it on YouTube. It's on YouTube. It's super fun and it's a parody of what would happen if Google was a guy behind a desk answering questions. It's a lot of fun. At some point, it gets super weird with the voice search. It's a lot of fun so if you guys want to go ahead and after the webinar, go ahead and check it out. “If Google was a Guy”. There's five or six episodes, something like that. It's super fun.

Bradley: Bryan, sorry. I'm not sure where the Alexa thing came into all that, but if you can clarify. I'm kind of curious now.

Public Library in Diigo

Jordan's up next. He says, “Yo. Can anyone remind me how to make Diigo Library public facing? Is that possible?”

Marco: Jordan, before you answer, I'd like to give a Jordan a shout out because he's so active in our IFTTT Academy, the 2.0 Facebook Group, just answering questions, sharing so Jordan, thank you for everything you do, man. Just keep it up. Just keep ranking and taking over niches.

Bradley: I'm not sure, Jordan why you're having any issues with that because when you set up the Applet. Let's go to Applets real quick, and we set up new applet. Say if this. We'll just use a feed. New feed item. We're just going to walk through this real quick guys. Give me a second. Semanticmastery.com/feed. We'll just go with the default feed for now. Create trigger. Then we're going to select “Diigo” here. Now, right here … Add a Public Bookmark. When you set up the account, the applet if you add a public bookmark, it should be default because of what you select here, add it to your public bookmark library. I'm not sure what you mean by that, Jordan. If you were using the recipes or the “Applets” as they're called now, which I know you've got plenty of experience. This is really just for everybody else's benefit. If you select the Add a Public Bookmark, it should automatically be public. I'm not sure what the problem is unless something has changed recently that I'm unaware of, if you can clarify that.

How To Run IFTTT 2-Tier Network Properties In Serp Space?

Will's up. “Hi, Bradley. Two newbie questions about IFTTT. I just purchased my full two-tiered network from Serp Space Marketplace. The first posts from my site has been syndicated and the management dash, I see that over half the properties are showing Not Yet Checked. What do I need to do to get them up and running?” What does that mean, Adam … in Serp Space?

Adam: Sorry. One more time. I'm dealing with support tickets about some stuff.

Bradley: He says, “I purchased my first full two-tier network from Serp Space. The first two posts from my site has been syndicated. In the management dashboard, I see that over half the properties are showing as Not Yet Checked. What do I need to get them up and running?”

Adam: I'm guessing then that he's using IFTTT Network Management in which case, if you just got that then it may not have literally checked them yet. It takes time. They don't immediately check all properties right away. That way we don't have issues. I would give it 24 hours if you still have that. Put a ticket in at support or email [email protected]

Bradley: Yeah, the other thing is try posting another post to your blog and let it syndicate because again, just similar to when you first setup an IFTTT Network, sometimes the first post or even two or three of the first posts don't end up syndicating to all the networks properly. It's called, “Priming the Network.” Priming the pump, basically. It's something that just happens. I'm not sure why, but sometimes you have to post two or three posts before all of the triggers fire correctly anyways. It may be something to do with that, Will. Just go ahead and post another post if you can and check it then. If for whatever reason you're not seeing reporting like it's supposed to be, just contact [email protected] I don't have my hands in that project very much. Adam's been managing that with our partners in that business quite a bit. I really don't have a lot of answers for that. Sorry, but support will take care of you. We've got a lot of support staff there now.

This Stuff Works

How To Make Use Of 3 Persona Rings In IFTTT?

Next one. “I recently heard you on a webinar saying not to syndicate posts from the money site beyond the first tier branded ring because of footprint issues.” That is correct. “I immediately went and disconnected the three persona rings. Please, could you advise what I should be doing with them now, and how can they be put to good use?” Well, this has been covered so many damn times, I'm not picking on you. I'm just saying this has been covered so many times on Hump Day Hangouts, it's absolutely one of the most frequently asked questions we get. That said, if you go to Support.semanticmastery.com, Support.semanticmastery.com that's where our Knowledge Graph base is. There's an IFTTT SEO Academy section. In there are a bunch of frequently asked questions. I know this question's got to be in there at least two or three different times where I've answered it two or three different ways because this is a question that has been coming up for two years over, and over, and over again.

Very, very quickly I can say that the reason why we hadn't been recommending two-tier networks was because there are footprint issues on the persona-based networks the second tier networks if you don't have related content from other sources being published on a regular basis to the second-tier networks, which is why if you have a two-tier network you should be injecting for a blog syndication I mean, a two-tier network for blog syndication, you should be adding additional content or additional related content RSS feeds to the tier 2 triggers. You log into the IFTTT account on tier 2 so that there'd be tier 2A, tier 2B, tier 2C. There would be three IFTTT accounts that you would log into and setup another set of recipes for each related content source so that you're publishing additional content to tier 2 from other sources, related content.

Topically relevant content, but that's a nightmare. It's a pain in the ass. It's hard to maintain. It's hard to manage so I've been recommending against that forever until RSS Masher came out, which is Daemon Nelson's product that's awesome. It's one of the only things that I've seen that can simply that process and make it a viable option to be posting blog syndication on your two-tier networks. Again, I don't know if that offer's still open, but I know we had a sweet deal from Daemon that people from our list could continue to purchase. I don't know if we have that link, but if you want to drop it will …

Adam: Yeah. It's up. It looks like it is. I'll put it in.

Bradley: That's awesome. That's the only thing I have. Until RSS Masher, I'd been recommending against it. Now, if you're using RSS Masher, I see it as giving us the ability to simplify blog syndication on tier 2 networks to where it's more manageable. It's still more work, there's no doubt. There's still more work to do that, but it will minimize your footprint. It will simplify that process and make it more manageable. Easier to maintain. As far as that, if you don't have that and you don't plan on using that, you can still use those three persona rings. Again, you just got to add additional content sources in as tier 2 triggers or just use them for video syndication or something like that. If you don't want to tie them back to your blog at all, which is fine, you could use them for video syndication or you could use them for any other projects that you got coming up.

Jame's up. “Hi, guys. It's been a little while since I have submitted a question, but been on the sideline absorbing your greatness.” I will plus-one that. “I see Marco is still looking tanned, cute and bear-like.”

This Stuff Works
Marco: I will plus-one that.

Thoughts On Bing Having More B2B Conversion But Lesser Traffic Than Google

Bradley: That's awesome. “Anyway, here's my question. Question 1: I noticed through testing that Bing seems to be more lucrative for acquiring b2b projects, as it appears that most corporates tend to be stocked up with the pre-loaded Internet Explorer and Bing as the default search engine. Do you think that the future for a more sizeable project will not be coming from Google but from Bing, as it has a higher conversion rate with less traffic but higher quality? Should we therefor, not be looking at targeting our efforts to Google for b2c, for Business 2 Consumer, and Bing, for b2b?

Question 2: Is there a way to address [Amp 00:45:16] Pages production? Is there a technique for pushing them to Google News? Keep up the great work. Jane.” Okay, Jane, I'll let Marco answer the second questions but for the first question, I'm not sure what you're asking for about with that specifically other than should we be focusing somewhat on Bing? My answer to that is absolutely, yes. I only know that because I just recently for the case study, it's an affiliate project, that I'm doing for the Master Class. For Master Class, we have a live case study going on right now. It's an affiliate project and I'm just crushing it. I'm doing really, really well with generating traffic right now. I'm doing all paid traffic. Nothing organic, at least at the moment. It's just strictly paid traffic, and I've been Google AdWords. A few weeks ago I decided to start playing around in Bing Ads and I'm getting really good results from Bing Ads … like really good results.

My cost per conversion is lower than my Google cost per conversions. It's working really, really well. I know Bing is absolutely something that should be added. It shouldn't be overlooked. All too often, we overlook Bing and Bing and Yahoo together now, make up for it's about a-third of the search traffic. That's a significant amount of traffic. I know Hernan said that it's like a different demographic often, and it sounds like Jane, you're kind of confirming that, that it may be the older demographic, 45-plus crowd that is heavy on the Bing Network, but it also could be a lot more corporate stuff, as well. That makes sense to me because you're right. A lot of the computers and network services and stuff like that are all Microsoft-based, so that very well could be true and I had never even thought about that.

I know to ignore Bing is really stupid, in my opinion. Now, for SEO it's been difficult because if you're optimizing for Google, that usually didn't translate well into Bing. Bing, you could get away with a hell of a lot more for on-page stuff, you could keyword stuff a lot more, your keyword density could be a lot higher. You could for back links, for off-page stuff you could do a hell of a lot more exact match anchors and that would rank. Using Exact Match Domain in Bing will help you to rank in Bing really easily. There's a lot of things that you could get away with in Bing that you can't in Google.

Typically, if we optimize for Google, you end up not optimized very well for Bing because you're not over-optimized like Bing likes, I guess. Strictly from a paid standpoint, a paid traffic standpoint, it's absolutely silly to ignore Bing in my opinion because it's basically a close of the Adwords dashboard, if not a little bit funkier. It's no doubt the Bing dashboard is a little bit funkier than Adwords, but it's damn near identical. If you know how to run PPC Campaigns in Adwords, you can do it in Bing and you'll probably get results similar to what I'm seeing, which is going to be really good traffic and a good amount of leads. Lower cost per conversion, that sort of thing.

Marco, do you want to take Question 2?

This Stuff Works
 

Marco: Yeah. Question 2 is simple because what our plug-in does is it turns the page into Amp automatically. It delivers the page as an Amp page. There's no page production. All you have to do is upload the page into the website if you're doing whatever it is that you're doing. Our plug-in will turn it into an AMP page. What we're doing also, and I have to make that available, is that if you're posting it will make a post into an AMP page. That takes care of any production. Is there a technique for pushing them to Google News? Unless you have a recognized news site, it's really difficult to get into Google News. I don't see a way of tricking. I haven't looked into it.

I haven't looked into the algorithm and how to trick Google into accepting just any website into Google News, but it might be something worth looking into. If you haven't joined the AMP creators mastermind on Facebook, I suggest that you do so because I will make that plug-in available shortly. We have two versions. I'm going to make at least one of them available in the next few days. I hope that answers the question. I would agree with her on the first part. Just absolutely that Bing has less traffic, but it's a higher conversion rate. The client is usually worth more because of the demographic, so yes to that question, also.

Bradley: Awesome. Thank you. We only got about three minutes left because we've got to get ready for the local Kingpin Update Webinar but we're going to try to run through a couple more very, very quickly.

Would It Cause Some YouTube Account Issues If There Are Activities From 2 Sources?

Robert says, “Bradley, if I have,” and Happy New Year to you, as well … “a YouTube account that's built with BrowSEO that are set up on different IPs and a good standing in age with supporting two-tier accounts, etc I intend to continue using these accounts within BrowSEO. If I think put them in the Mega-Ray, same YouTube accounts, wouldn't that create a problem for my accounts?” Robert, I assume it would but I don't know for sure. What I would suggest is don't test it with one of your aged accounts that you've been building a digital footprint with inside of BrowSEO. I would not do that.

Guys, a digital footprint is a good thing, now. It really is as long as you're not spamming. That's what BrowSEO allows us to do is build digital footprints for our personas, which is incredibly powerful. That said, Robert, what I would do is take a new channel and try it in both. What I'm saying is put it in BrowSEO, assign it to a proxy, and IP, whatever. Log in, do a little bit of activity, watch a couple of videos, like a couple videos, that kind of stuff and then add it to Mega-Ray, and then start trying to post on it and see if it causes a problem. If it locks the account, ask for reverification then you know it's a problem, but it's a new account then and you're not losing an aged account.

I would test that. I can't give you an answer because I don't know. I assume it would cause a problem, yes. Like you said, you answered your own question. My assumption is that is a correct guess or a correct assumption but I don't know without testing so I would suggest you test that with a new account so that if you lost it, it's not a big deal. “If that is the case, the problem from two sources then my best option if I decide to use Mega-Ray is to populate it with all the YouTube accounts, tiers, etc.” Yes, and that's what I would do, Robert because I would be using those accounts more for spam purposes then I would be for aged accounts like I would be building in BrowSEO anyways so because of that, I would basically buy a whole bunch of YouTube accounts from MetroBiz, the one I just showed earlier on this webinar. For real, I'd buy them all from him and then I would go and I would add all those accounts into Mega-Ray.

“Also, what is your real take on Mega-Ray?” It's awesome. I've mentioned this before. We did a promotion for Video Marketing Blitz, which is Abs' product. Ab is a great developer. I've been buying his products literally, for five or six years now, no kidding. Abs' got great products, except Video Marketing Blitz is complex because there's a ton of tools and so there's a learning curve. Very, very powerful no doubt, but there's a learning curve. Mega-Ray is incredibly simple. Very, very powerful. Think of it this way. It's like Syndwire on steroids. It really is. It's like an enterprise-level Syndwire. It also except that as far as the posting goes, posting within Mega-Ray is a lot easier than it is within Syndwire. Syndwire, there's a lot of manual work. That's kind of the reason why I just stopped using it. Mega-Ray is a lot more automated. It's a great product. There's no doubt or we wouldn't have promoted it. I know there's a lot of development behind them and a good support staff.

We got to go, guys. I do want to just very, very quickly cover Darrel's question about SocioLinks. That's Abs' product. We were just talking about Video Marketing Blitz. Abs' product, the new one is out. It's called, “SocioLinks.” I'm really surprised he didn't reach out to us and ask us to be a JV or an affiliate for him because we usually do well promoting his products because we all believe in his products and think that he's got good products. For whatever reason, we're not an affiliate for it. I haven't tested it. I can tell you though, pretty much everything that he puts out is good product. I don't say that about a lot of developers. If Abs put it out, my guess says it's probably a really good product, Darrel. I don't have an opinion on it because I didn't get a chance to test it, and I'm mad at Abs for that, but that's it.

All right? We got to wrap it up guys.

Hernan: Bye, everyone. Thank you.

Adam: Have a good one.

Bradley: Yeah, thanks everybody for being here. We'll see you all … Just a few minutes.

Marco: Bye, everyone.

Bradley: Bye.

Adam: Bye.

This Stuff Works


Weekly SEO Q&A – Hump Day Hangouts – Episode 114

By April

Click on the video above to watch Episode 114 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 

 

Announcement

Adam: All right. We are live. I'm slightly confused by the new layout. I feel like I'm on the Brady Bunch or something, I don't know if everyone is seeing this. Anyways welcome to Hump Day Hangouts episode 114, we got everybody here, and we're happy to see everybody, so man, I just pick at random, I guess, I'll go backwards. Hernan, how's it going?

Hernan: Hey, guys. Hey, everyone. It's really good to be here. I have no idea how to turn on the mic, off the mic, so I apologize if I'm a bit loud, we'll get use to it.

Adam: all right. Bradley, how's it going?

Bradley: Marsha, Marsha, Marsha. You said Brady Bunch, I had to do it.

Adam: Awesome.

Bradley: I'm good, man. I'm excited about using the new Webinar Jam platform I hope it works well for us guys, to prevent some of the issues we've had with just flat out Hangouts before, so we're going to test it out and see what I guess after one or two Hump Day Hangout sessions, you guys will be the judge and let us know what you prefer.

Adam: Yeah. Definitely. Helpful feedback is appreciated.

Bradley: Yeah.

Adam: All right. Chris, how's it going?

Chris: Doing good. Finally snowy in Austria, enough to go snowboarding, so-

Adam: Nice.

Chris: We'll be off next week a couple days.

Adam: Awesome. That sounds like a good time. Speaking of not snow, Marco how are you doing?

This Stuff Works
Marco: Hey, man. What's up?

Adam: How's the weather?

Marco: I cannot complain, man. It's about 85 today. Dip in the pool before Hump Day Hangouts it's always good.

Adam: Not bad.

Bradley: I'm going swimming before Hump Day Hangouts, that's-

Adam: Yeah.

Bradley: [crosstalk 00:01:38].

Adam: Somebody's got an open mic, if you guys can check real quick, while I'm doing the announcements, and see if that goes away. Anyways.

Bradley: What's an open mic mean?

Adam: I can hear an echo. Might just be me, but since we're using a new setup. Anyways, real quick, wanted to let everybody know we've had some updates, we've had some other things going on with Outsource Kingpin, and Content Kingpin which is obviously the Mastery PR products, via kind of Semantic Mastery. On Monday, there's going to be some price increases associated with that, so we wanted to let everybody know today that you've got the opportunity if you aren't in either of those products now's a great time to go check them out. All right. There's some awesome training.

The Outsource Kingpin, if you're not using VA's you should be, I mean, I'll let everyone else expand on that, but that's the bottom line. Then, Content Kingpin is awesome. Great ways for creating really high quality content, but for a really low price. I'm going to put the links up there, if you guys want to say something more about those, I mean, that's obviously not the sales page in Word, but if you want to go in depth real quick, I'm just going to pop the links up, so people can check them out.

Marco: Yeah, man, you mentioned products, I'm surprised you didn't mention that I'm going back into the lab.

Bradley: Yeah.

Adam: Good one. I got to watch it, right? I'm not sure, so I'll let you guys do some talking about that.

Marco: No. We just decided that it was time to shove more, put the children away, shove more shit down Googles throat, and we've been kind of going back and forth, of course, co-creator of RYS Academy, Doctor Gary Kirwan, and then another master spammer that we got hold of, and we're getting together for the next six to seven months, or however long it takes. Just figuring out how to shove more shit down Googles throat, and making them like it. That's what we're into, that's what we're going for, and I think we're going to put RYS Academy on steroids, if not on steroids already. It's going to be, so I'm looking forward to what comes out after we're done.

Bradley: Yeah. That ones going to be a big one, because the first version is so freaking powerful still, and they're going in and adding a bunch of new shit to it already, so it's going to be incredibly powerful, I'm excited to see it. I just want to reinforce what Adam said about Outsource Kingpin, and Content Kingpin, guys, we're tripling the price on Monday, tripling it, so just so you know, there will be not be any whining, or support tickets that come in that get special privileges, unless you're a Mastermind member, but other than that it's going to be triple the price, so if you haven't got them, pick them up now, because we are not going to be selling any cheap products anymore, inexpensive products anymore. They're too damn good. It is what it is.

This Stuff Works
With that said, I saw somebody, Jay you asked where do you submit questions ahead of time? On the thank you page, after you register there is a, and I even have a video that I recorded specifically pointing down and saying submit your question, here. You can submit a question there. I'm assuming if you have pre-questions before the next webinar, now that you're registered, you just have to register again, I don't know. We haven't tested that. I don't know if it will give you an error code if you try to preregister.

Also, on the thank you page, guys, there will be a link I point to it in the thank you page video that says that you can auto subscribe to the rest of this Hump Day Hangouts series, so that the notifications will come to you every week without you having to register every week, unless you want to submit a pre-webinar question. In which case just go through the registration process one more time, it's very simple. Okay?

With that said, the questions can be posted here in chat once they're live, and if for whatever reason that doesn't work, posting your questions through the thank you page, like for example if, and again we haven't tested it, but if Webinar Jams says no you're already registered or whatever, then we'll have to set up a Google Forum where you guys can submit questions a head of time, and we might do HD questions, or semanticmastery.com/hdquestions, or something like that, so that you guys can always go to a Google forum, and submit your questions. We'll test it out, again, just bare with us, we're on episode 114 now, and we've done it all 113 episodes on just Hangout platform, so I'm sure they'll be a little bit of kinks and bugs, but we'll work through it. Okay? With that said, can we get into what we got?

Adam: Yeah. Let's do this.

Bradley: Okay. I'm going to grab the screen, and we're going to look at the pre-posted questions that we did receive, and then from there we'll just jump into questions that come through chat, so let me figure out how to share a screen again. Here we go. Are you seeing it?

Hernan: Yeah.

Adam: Yeah.

Bradley: Okay.

Chris: Yeah.

Should You Set Category Pages of An Affiliate Blog To NoIndex To Avoid Duplicate Content Issues?

Bradley: All right, so here's the questions that were submitted the first one was Mark O'Connell, he's a regular, he's the winner of today for the first question. He says, “Semantic Mastery crew, I hope all is well. I have a followup question, I asked this a while back, and what I asked was should I now index my blog category page as it has a summary of the blog posts, and I didn't want any duplicate content issues on my site, and you advised to no index it, so I did and that works well for my lead gen sites, because I don't care about ranking the blog, but I'm about to setup a affiliate site and would like the blog to rank. Should I no index it and forget about ranking my blog, or is there something that can be done? Cheers.”

This Stuff Works
What I was saying category pages don't have to be no indexed. Unless, you only have one post in that category. Okay? Because, here's the thing. It depends on your theme, too, because a lot of the times the themes, and I think you said that it shows a summary of the blog post is what you said. Typically a category page, if your theme only shows a summary and the read more link or button, or whatever. To go expand to go to the full post, then that's not going to be duplicate content anyways, unless, again you only have one post in that category, in which case there could be a slight issue with that, but typically with a summary showing instead of the full text of the post, it's not going to create an issue. Okay?

I think, what you're mixing up, Mark, with what I was talking about was tag pages. Not necessarily category pages. Now, category pages, if you're going to be siloing out a site a lot of the times the category pages are going to be the category page URL will be redirected to the actual page URL that you setup, because remember you match slugs, when you're siloing out a site you create a page, and then you go create a category with the same slug. Then, what you can do is redirect the category page URL to the page URL, because remember even though they share the same slug, a category page is going to have domain.com/category/slug, so it's going to insert category in the middle of that link. If that makes sense?

Typically with a silo site, there's really no reason, unless it's a blog style site, there's really no reason for you to leave the category pages for visitors to visit, because a lot of the times that's not, you want the top of the silo to be an actual page, and not just an index page, which is what a category page is, is an index page. Does that make sense? What I would suggest is you don't have to no index them, I think you're confusing what I was talking about for tag pages, but for category pages you're usually going to have more than one post in the category, anyway, so you shouldn't have to worry about it. It only becomes and issue if the category page shows the full text post, in which case I would no index it. Does that make sense? Anybody want to add to that?

Hernan: No. I think that was perfect.

Bradley: Okay. All right. We're going to move on. Guys, the reason why I tag pages, I recommend no indexing tag pages, unless you know what you're doing, because a lot of times people when they create a tag, for a post, they use unique keywords, or unique tags for that post. For every single post, for every single tag that you add to a post, WordPress automatically creates a tag page from that tag itself. If you have a unique tag that's only been added to one post, then that tag page that's created automatically by WordPress will be an exact duplicate of your post. Right?

The only difference is in the URL, because just like I mentioned before domain.com/category/slug, a tag page is domain.com/tag/slug. Right? Which would be their post slug, in this case. What happens is you end up with a duplicate page, if you only have one post with that tag, if that makes sense? If you have two posts, with the same tag then that's going to be a tag index page just like a blog, or a category index page, so it's going to list both posts on that tag page for that tag.

Both posts that share that tag will be shown on that tag index page, so that prevents it from being duplicate content, but you can also use canonicals, which you go into your advanced settings, go to tags and in advanced, or click on the tab, and go to advanced, especially if you're using something like Yoast, plug in WordPress SEO, by Yoast, then you can go in and actually set canonicals from unique tags back over to the post, which is something pretty ninja, because then you can build links to the tag page itself. It will be harder for competitors to trace back what it is you're doing. Okay?

It just gives you another, basically another link building point, too. All right. That's probably what you were confusing, but category pages are usually left to index. I mean, there's no reason to not index them unless you're only going to have one post in a category page, but usually your going to end up having them 301'ed to a actual page that's going to be the top of your silo, anyways. Great question, though.

Would You NoFollow Authority Sites To Keep Its Link Juice?

Next one. This one's from Chris, he says, “An on page SEO question, I'm building out an authority site, and I want to sculpt PR authority on my site, via the internal linking instructions and keep as much link use as possible. However, I also want to link out to authority sites, too. Would it be wise to now follow those links, or not? What are your thoughts?”

This Stuff Works
I always, no follow outbound links unless I'm specifically trying to push link equity somewhere. For all money sites, I usually just install a no follow external links plugin, that will automatically add the no follow and target equals blank, which means open a new tab for any external links. I usually do that, because if somebody lands on my site, if they click an external link, I don't want that to load in that same tab, because then they go off site. I'd rather open in another tab, so that even if they click over into the other tab, my site is still showing in their browser window, it's a better engagement signal for analytics, for example.

Unless you have some advanced tracking scripts through analytics that show when a cursor, or somebody is off the actual browser tab, but the universal analytics tag, the generic universal analytics tag isn't that sophisticated, you have to go in and actually add scripts and stuff to analytics in order for it to recognize that your mouse is not within the browser, or that somebodies not actually viewing that tab.

When somebody clicks on an external link, and it opens in another tab, then you're still getting under most normal analytics conditions, you're still being shown as time on site, that visitor is still being shown as time on site. Does that make sense? I just learned that in the last week, guys, because I'm brushing up, I'm actually learning a lot about analytics stuff right now, so I didn't know that before, but I still didn't want people to be taken off my site, if they clicked an external link, because they may never come back.

At least when you click a external link it opens in a new tab, and your site is still available for them in another tab, so they can always come back to the site without having to click a back button or whatever. But, to get back to your original question, should you now follow them? I do. There might be some conflicting opinions out there, I'd like to hear Marco, and Hernan's opinion as well, but I usually always no follow out bound links on money sites, unless I'm specifically trying to push equity somewhere.

This Stuff Works
Hernan: Yeah. I wanted to say real quick, I'm sorry, again about mic volume I tried to lower it, but I cannot. Sorry. Now, yeah, I don't do follow, I leave them as they are. That's just the way it is. That's just the way I do it, so I think at the end of the day, I think you'll need to test which ones give you more equity, because I understand Bradley's position of no following them to keep the links use, but I also try to keep the [inaudible 00:14:26] flowing, or keep the do not try to stop [inaudible 00:14:29], you know? That has given me good results.

At the end of the day, again, when you for example when you are embedding that tweed, when you're embedding Google Plus post, et cetera, those are usually do follow links. You know? I just want to keep that exact same logic when doing outbound links. In any case, use them, because we have proven time and time again that do follow, no follow it doesn't really matter, because we were getting good [inaudible 00:14:57] from no follow properties, social properties, so at the end of the day it's just a matter of testing, I think.

Bradley: Yeah. Before we get Marco's opinion on that, I want to explain that I totally agree with Hernan, in that don't sweat so much, like for example, when you're trying to get links, inbound links to your site, don't worry so much about them being do follow, no follow. I think there's way too much emphasis put on that now, it used to be a couple of years ago it was so much more important, but now link profiles are so heavily weighted with no follow links, because that's pretty much how most sites are going for external links.

They are doing very similar to what I'm mentioning, which is just no following all external links. It's just an automatic thing. So, because of that it's not necessarily that trying to push link juice, or link equity as it is about pushing relevancy, guys. You don't need to push PR to validate relevancy. Does that make sense? That's why I typically, and again, it's like what Hernan said, I totally agree you should test, you should test for your own specific situation. My logic behind always no following is a lot of the biggest sites do that, most sites do that, now. Where there are no follow links for any external links, number one.

Number two, I don't care about losing link juice, but I no follow them because I don't want to lose the link juice, but it's not necessarily, to me, I don't care whether I'm losing link juice or not, I just want to make sure that the link, no follow or not is linking to something that reinforces the content on the page that I'm linking from. If that makes sense? The bots are still going to crawl that link, there's just not going to pass juice through that link, but if they crawl that link, and they land on the destination page, and it reinforces the content that they just came from, that's a positive signal, regardless. Anyways, Marco, your turn, please.

This Stuff Works
Marco: Yeah. Link juice will still bleed. No matter, even if it's no follow. They tell you that it's not passing any link equity, but it will, and it will flow back, but what we do on a money site is exactly what you said, no follow everything, and then we go outside to other properties that we own to push do follow back to the money site, I mean we select places like Twitter, YouTube, and Google, of course, because it's Google to get the do follow links, that we want to power up whatever it is that we're doing, that's why we went into RYS Academy. We're going to show people how to get do follow links from Twitter. I different way than what we showed in the original Twitter SEO Academy, which it turned into Twitter SEO Academy, we can actually get a really good do follow thing out of Twitter.

Those are really powerful, because you have to remember your link profile is going to be mostly no follow. Then, you go into these powerful sites and you get a do follow, Google pays special attention. It becomes really powerful and it's within whatever it is that you're doing, that relevant, niche relevant of course, and [inaudible 00:18:14] I mean, it hits and it'll push everything up, it's unbelievable what happens when everything is sculpted right.

Bradley: Yeah.

Marco: When you do everything right onsite, offsite, and you get hit with a do follow. It just pushes everything up. That's how we're doing it.

What Are Some Best Practices In Keeping The Backlinks And Link Juice From An Old Site To The New One?

Bradley: Thanks, guys. Next one. Let's see. Andy, says, “Hi, all. One of my clients has a website ranking well, however we are building another new site for them, and copying their old site content and articles over. We plan to give the old articles a face lift, making sure it's optimized well, and updated with new images that are more relevant for the market today. Those sites are now live, but the old site will soon be closed. We currently link from the old site to the new one, and eventually will 301 to the old site to the new. Can you give us any tips on this kind of processing work? What's the best way to do this, and make sure that all the back links copy over, and we maximize link juice, et cetera?

This Stuff Works
I think while the old site is up, if you have both pages live on the web, like the old page, and the new page, linking from the old page to the new page really isn't the best way to do it, in my opinion. You're better of pointing a canonical to the new page, because it's the same content, it's called a cross domain canonical, and again you can do that with pretty much all of the SEO plugins, now. You just go down to the advanced section within the page editor, itself, go down to the widget area, where your SEO plugin is underneath the WYSIWYG Editor, and click on the advanced settings for whichever SEO plugin you're using, and there's typically a canonical field there, that you can paste the link to the new post. Right? The new page with the content on it on the new website. All right? Because it's the same content, and across domain canonical is how Google actually tells us how we're supposed to handle that.

Once you are done building out the new site, and you're ready to make the permanent switch, then you make the 301. Okay? What I would also do is take an inventory of inbound links to the pages and posts on the old site, take a closer look, this is what I've always done, but take a closer look at the individual pages and posts, unless it's a massive site, but I don't know whether it is or not, but most of the sites that I've dealt with aren't that big, so I'm able to go through and take a look at all the various pages of posts that have inbound links. You'll be surprised a lot of pages and posts won't have any links at all, or they might have a couple spammy links, and stuff like that, in which case I wouldn't 301.

All I'm saying is take a survey of the inbound link profile to individual pages and posts, if it's not a massive, massive site. Find, if you can identify pages, or posts that didn't, that have kind of a poorer link profile built to them or some spammy links, some links from bad neighborhoods, that kind of stuff, then I would not 301 those, I would just take the whole page down, if that makes sense? You're going to copy the content over to the new site, and you're going to have a new page URL, anyway, but then you're not pushing, the way I look at it is if you're going through this process it's a good time to try to clean up some questionable links within you inbound link profile.

This Stuff Works
Now, if you notice, here's the thing, if you notice a significant drop, you're going to see a lot of dancing anyways, because you're changing domains, it's just the way it is, but if you after some time has passed, and it should start to settle in, if you're noticing that some of the pages and posts aren't ranking as well as they used to, or whatever, and they happen to be the ones that you did not redirect, because what you deemed were spammy links, then you might want to go back and selectively start re-enabling those 301's, if that makes sense?

Again, I like to try to, if I have to go through that process, anyway, I like to take the time to try to clean up the link profile, and you might not even have that issue, but if it's an older site chances are you probably have some spammy links in that profile, that could be cleaned up. You guys want to comment on that, as well?

Hernan: I agree with you Bradley. Whatever you can do to clean that up and then wait. Give it 15 to 20 days maybe to get that going, but I think that should help.

Bradley: Very good. Jeff's up, “New member of 2.0,” so he's talking about IFTTT, and moving along, “Loving your training and taking action.” Awesome, Jeff, I would plus one you, but I cannot, which by the way, guys do you think, I just was thinking about this while I was listening to Hernan or Marco, but because this chat box is awfully small, maybe what we should do is still set up an event page, and at the start of every webinar, I'll just post the event page link, the Google event page link at the top here, as a sticky comment. Then, that way I can just pull open the browser with that window, and we can see everybody's questions, and that way Wayne can still submit memes, because I'm really going to miss those.

I don't know maybe we'll do that, like I said, this is a work in progress, guys, we're going to work out a system that works well, but what do you guys think about that, comment in the box, let me know if you think having a Google event page available for each one of the Hump Day Hangouts, so that we can see each others questions better? That might be a better way to go. Let me know what you think. We're going to keep moving.

What Are Your Insights On YEXT?

All right. Jeff says, “Any insight on Yext, good, bad or indifferent?” Okay. Yext is okay, it's expensive. It works fairly well, I'm not going to lie, I've used it. The thing that sucks about Yext is when you decide to stop paying them, they go in and basically remove all the listings that they were managing before. It's an absolute nightmare, it's like once you get on the hook with them, you're stuck. You're stuck on the hook, because if you get results, if part of the reason you rank in the maps section is because of the Yext citations that they're managing, which they manage a lot, then you go and you remove that eventually because you decide you don't want to pay them $500.00 a year, or whatever it is $350.00 a year per listing, or whatever it is.

This Stuff Works
Then, they're going to go in and basically pull all those down, it's a real pain in the ass, and it can end up really tanking your rankings, because they manage a lot of the higher end citation links. I've made that mistake, I avoided Yext for several years, and I let a salesperson from Yext talk me into testing them, so I've got a few clients in there, and a couple lead gen sites in there that I'm now stuck every single year, I got to pay that bill to Yext for each one of those sites that they manage, because otherwise my rankings can tank. It just sucks because now I'm stuck, my hands are tied. You know what I mean?

I would recommend avoiding them. There's some benefits to them, but I think overall you can still accomplish the same thing without using them, and then you're not, they're not going to pull the rug out from underneath you if you decide, if you build it up on your own, then you don't have to worry about that is what I'm saying. Hopefully, that makes sense.

“How negative is the outcome when cancelling a contract in regards to citations in any paid damage?” I just explained that. “Also it seems like some of their sites have do follow links except, especially to Facebook and Twitter, is it just worth it for a company to keep their monthly subscription or dump it? Any recommendations? Happy new year.” Yeah. Again, you know I think once your on it, you're stuck. Honestly, I've never, I tried to, attempted to pull one down, it was ranking well before, and cancelled it, and I ended up losing my rankings and there was like, I just remember it being a freaking, it's about a year and a half ago, but I just remember it being a nightmare trying to recover those citations that Yext pulled down, because it was like a lot of the directories were saying that I couldn't register that site, the business because of Yext. It was just a pain in the ass, so the way I look at it is if you're already using it, keep using it. If you're not using it, don't use it. You guys have an experience with Yext?

Hernan: No. Unfortunately I haven't Bradley, you're the citation expert, here. With that said, there's a [inaudible 00:26:21] that we start offering that service as well, so-

Bradley: Yeah.

Hernan: I will just tease it, but I won't say anything else, but there's a big probability that we come to an agreement with one big company, so we can start offering that to you guys as well with the quality that comes with Semantic Mastery products. You know?

Is It Safe To Blast The Site.Google.com With SAPE Backlink?

Bradley: Yeah. Okay. The next one, I'm not even going to attempt to pronounce that, let's see, “Is it safe to blast the site Google.com with safe back links?” I'm going to give you my answer, and then I'm anxious to hear the answers to the other guys, too, but I blast the shit out of any Google property with any type of link. I don't care about spamming Google links, usually I try, the first tier links to the Google property, I try to make them somewhat higher quality, but didn't throw kitchen sink spam behind that, but for sites.google.com, yeah, site back links my suggestion is to try to get somewhat topically, well at least categorically relevant links from [inaudible 00:27:25]. I know if you're buying links yourself from the site network, but if you're buying them from, like a black-hat forum provider, you can usually request. If you are buying them from a reseller that doesn't bulk a lot of the times you're not going to be able to specify which type of category it's coming from, but it's an effective strategy, there's no doubt. What do you guys have to say?

This Stuff Works
Marco: He's talking RYS Academy, here, and you're talking to the unrepentant spammer. I've tried [inaudible 00:27:54]. I've tried to break it, literally. Throwing anything, and everything at it, at not only the sites, but at the folders, files everything that's involved with creating that sites.google.com, and it's still holding. I mean, most of the stuff that we did ranks like crazy still. Anything new that we throw up, now ranks even without back linking.

Bradley: Yeah.

Marco: I mean, it's crazy. It's crazy what's going on. The more that they try to shut things down, the more that they open up for some backdoor goodies, so that's what we're after. Every time they close door, another one opens, so we go in there, and see how much trouble we can get into. Yeah. Totally. Throw a [inaudible 00:28:38] throw the kitchen sink, if a dog gets in the way kick him in there, too.

Bradley: Yeah.

Hernan: Yeah. I wanted to say real quick that it's like those commercials where you see the guys, the stuntmen, and say, do not try this at home. Marco, knows his stuff, and he knows what he's doing, and we're having great results. My point is that whatever you deem worthy, I guess, the keyword here is that the same way we treat our IFTTT properties, like Google Plus, or whatever you're doing for a client, or whatever site you deem worthy, you may want to go with [inaudible 00:29:18], a tier two, maybe a tier one, and then blast them with spam whatever, but keep it safe, but then again, if you want to test with sites.google.com for your own projects, or whatever you do not have, we always say this, do not test on your clients website, by any means, do not test on whatever you deem worthy. Okay? That's really important. I think that's a big caveat, but yeah go to town. I mean, go to town, if you have your own projects that you want to test, or you want to just go totally full black-hat and rank, turn and burn, whatever you are trying to do, go ahead and go nuts.

Bradley: Very good.

Marco: Yeah.

Bradley: Sorry. Go ahead, Marco.

Marco: I'm going to agree, and disagree with Hernan, and that you totally protect the client. You totally protect your money, but if we're doing RYS methods, it all depends on how he's building his G-site, because if he's doing a traditional site then you don't want to spam that site. You do want the next layer of protection, which he should then be building an IFTTT network around it, and spam the crap out of that, going into the Google site. The way that we do it, as you know is we stack Iframes

Bradley: Yeah.

Marco: The power goes through the Iframe to the source, which is inside Google for extra protection and from there it goes out to wherever it is that we want to direct it. That's why it works so well. It's just extra layers of protection.

Bradley: That's a great point, Marco.

Marco: It's Google doing it.

Bradley: Yeah. That's a great point.

Marco: It all depends.

Bradley: Because within the sites.google.com site it's with the way we set them up in stacks, you're right. We don't link usually direct from the sites.google.com site to the money site, it's all the links to the money site are within the Iframes. That's a good point. That separates what I was saying earlier, and what Hernan was saying, is if you were building this site, the Google sites, specifically to link over to your money site, then I would still put that first tier layer of links that were higher quality and then through spam behind that.

As Marco was just saying he's a 100% correct, if you're using the drive stacking method that we do inside of the RYS training, and the RYS stacks that you can purchase, then yeah you can spam directly to the Google site because there's not a direct link to the money site, it's all going through Iframes, and that's a great point. Thanks, Marco. I forgot about that.

This Stuff Works

How Does The Video Syndication Using PBNs Work?

Okay. Next one is Justin, he says, “Hey, please go in depth on video syndication PBN's,” I thought we did this a few weeks ago, but we can do it again. Themes, domain name choices, hosting options. Domain name choices, I typically don't give a shit what the name is, because if I'm looking at domains that are themed for particular topics, that's all I care about, I don't care what the name is. Hosting opts, again, usually for, and for video syndication posts, I'm going to let Marco talk a little bit more about this, because he's heading up the Video Powerhouse builds right now, it's something that he took over, but when I was building on a lot of the video syndication sites for my own networks and stuff, I would just get domains based upon metrics. Relevancy wasn't as important a year ago for video syndication sites. I don't know what the impact is now, but I know before it was more about metrics, just like it was for buying domains for SEO. Right? Now, I believe it's going more about topical relevancy. What do you say Marco?

Marco: Yeah. We're theming everything. We want that topical relevancy. If we have a health category, we want it to be in some way related to health we don't want to add something that was carpentry in a health category. We're not even looking at metrics. We don't care of it's zero, whatever because it's third party and they have their own algorithm and they're only guessing at what Goo.gl is doing. From our testing we know that Google wants relevant. Right? Unique relevant content that's updated on a regular basis that's what they want. They tell us exactly what they want, so we're after that. Metrics, if we can get an [inaudible 00:33:35] domain which you cannot. Right? It's clean and it's pristine, yeah, it can be about anything, and you can change it because of the power that it has, other than that then just forget the metrics, look for it to be relevant, look for it to be on point, in your niche, and that's how we're building out Video Powerhouse, and that's how we're building out the secondary embed networks.

We have the primary embeds with roots and we're going to have IFTTT around it, and then from that we're going into the secondary, which is also going to be themed web 2.0's, so we're getting double power. We're getting everything niched, so it's just going to carry, it's going to be the best embed network out there. Period. I don't know how much more I can say, and getting back to his question, that's what you should be doing. Domain names don't matter. Hosting options, hide the footprint as much as you can.

Bradley: Yeah.

Marco: Maintenance involved, there's tons of maintenance, because you have to keep track, they go down all the time, and you have to go in, and you have to fix it, you have to update, I mean, we have a couple of programmers that look over everything, each and every day. Right? That's how much maintenance is involved.

Bradley: For smaller networks you can, syndication networks, you can use Main WP to help you manage all that, and Main WP has extensions such as uptime monitors, and stuff like that, which can notify you when your sites go down. That is a ranking factor, so it does actually matter, to make sure you got a somewhat decent host that your sites aren't going down all the time, I know that, that can kind of suck if you're doing video syndication sites, because you don't want to spend a lot of money on hosting those, because they are just syndication sites, I get that.

You might want to think about maybe getting a better shared hosting account from somewhere like WPX hosting, which is Terry Kyle's hosting, I'm actually testing that right now, one of my newest sites I just bought a hosting package from him. Something like that, that has good managed services, and using various DNS services, third party DNS services, like CloudFlare, Amazon Root S3, and there's other ones as well. That way even if you only have one IP, with video syndication networks, I found that it's not as important to hide the footprint as it is for PBN's.

At some point that may change, though, it's likely to change. You're better off masking, or hiding as much footprint as possible, up front, so that you don't have to do it later. What I'm saying is, for smaller networks you can get away with using one hosting account, one IP. Make sure it's a decent host, though. Then, try to basically split up your sites using different DNS services. Okay? That's another way to kind of minimize your hosting cost, because on of the things that's shitty about using PBN hosts, and stuff, a lot of times those host accounts are so overrun with just shitty sites, and they slam way too many sites on those IP's that the uptime is terrible.

The pages load slow, because of the bandwidth is being hogged by the hundreds of sites on those single IP's. It's ridiculous, so a lot of the times the SEO hosting isn't good. I'd rather spend more money for a better host than try to diversify my IP's, change your SOA records, and things like that to be able to hide the footprint, if that makes sense. Okay? Again, with video stuff it's a little bit more forgiving, guys, certainly than it is for blog networks for websites. All right.

Marco: Yeah.

This Stuff Works
Bradley: Sorry. Go ahead.

Marco: The way we went after building Video Powerhouse is just set it up from the get go to hide anything and everything we could, so that we wouldn't have to do it later on.

Bradley: Yeah.

Marco: It's just better. It's preparation. Right?

Bradley: Yeah. I agree with that, because again, even if you can get away with it now, let's say a year from now all of a sudden IP's and footprints effect even video syndication. Video ranking, as it does, and it can become a negative factor like it would for a website. Using blog networks for websites. If that's the case, then you'd have to go back through and rework all of your networks, and that's a real pain in the ass. You're better off setting it up now, the correct way.

Would The Same Image With Different File Names Result To Low Quality Signal Or Not?

All right. The next one is, “If you use a copy of the exact same image on multiple pages and use different file names, is this a low quality signal, or is this a good way to improve relevance?” No. It's a low quality signal Sky, because Google knows, Google can read that image, they're image recognition, algorithm is hell of a lot better than it used to be. Even changing the file names and stuff isn't going to be good enough, I guess if you skew the images and that kind of stuff enough, you could probably get away with it, but it's better to use unique images on every page. Just so you guys know, there's been a lot of testing done. Eric Lancheres, he does a lot of testing on stuff like this. He's done some tests, and case studies where he's proven that using original images over stock images is a ranking factor.

Even if you have a stock image with the licensing and all that kind of stuff, it's the fact that it's not unique, Google knows that image is a stock image, because it's used on other websites. Don't get me wrong, I still use stock images, today, I'm not going to always have unique images for sites, but if you have, if there's anyway you can get unique original images, that's actually a ranking factor. Using the same image on multiple pages that's kind of a negative factor, because Google can recognize that image, unless you're doing something to skew the image to make it unrecognizable. You can do something like go to TinEye and drop the file in there, and see where else it is on the web.

You guys familiar with TinEye? If not, go check it out. You can drop images in there, and it will tell you where else that image is on the web. All right. Let's go take a look at that real quick. Reverse image search, there you go, tineye.com. You can drag and drop an image in here, you can paste URL in here, you can do whatever you want, and it will go out and show you where that image is on the web. Where TinEye has it indexed, anyways. Okay? I recommend-

Marco: Yeah. Can you guys see me right now?

How Does RankBrain Impact The Indexing And Ranking Of Website Assets Like Articles?

Bradley: Trying to stay unique if possible. All right. Last one on this sheet, then we're going to get into what's in here, which I know we didn't get very far. It is what it is. David's up, he says, “What impact do you guys think that RankBrain is having on the indexing and ranking of website assets, such as articles, et cetera?” All right. My understanding is that RankBrain is an algorithm layer that was added. That brings Google search more further into the semantic web, because it understands more what the semantic relationships are between words and entities. More about entities than anything.

I'm going to let Marco talk about this, because I know he's the patent geek out of all of us. As far as indexing and ranking of website assets and articles, again, I don't think it's so much about indexing and ranking. It does have an effect on indexing and ranking, because RankBrain is looking to validate the entity, the publishing entity. Right? The publisher of the content, it's looking at its other relationships to other entities on the web. Who is this entity, and how does it relate, and how does it fit into this topic, this category? Is it an authority site, or is it an orphaned site? Does it have semantic relationships, or does it not? That's going to effect indexing and ranking. Marco, can you share your expertise with this?

Marco: You hit the nail on the head. Entity validation. I mean, as we go deeper and deeper into the semantic web, and we're already pretty deep in the shit, it is what it is all about. You are either a validated entity that's trusted, and authoritative, or you're somewhere in the middle, or your out there at nowhere, and nobody is paying attention to whatever it is that you're doing. You either have to become a seed site, or part of a seed set, or get as close to a seed site, or seed set as possible, so that you feed RankBrain. Right? You feed that artificial intelligence, and get the bot to see you as that validated, trusted entity that's authoritative in it's niche. I hope that makes sense.

Bradley: There you go.

Marco: That's how it works.

Bradley: This graphic, right here.

Marco: That one. Exactly.

This Stuff Works
Bradley: Circle of trust. You. If you're not in the circle of trust, and that's what RankBrain does. RankBrain determines whether you are here, or here. That's a funny movie. I haven't seen that in a while, The Fockers.

Marco: I'm going to tease a little bit more in that we're actually after the three pack, and the knowledge graph with RYS Academy revisited. I still don't know what we're calling it. We're still going to call it Rank Your Shit, whatever, because you can rank your shit with it. What we're after is exactly what you're showing. It's showing you how to get into that circle of trust by using Google.

Bradley: Yeah.

Marco: I'm hoping it turns out the way that I see it turning out.

Bradley: All right. We got a few minutes to … let's see, and guys I'll go through the questions later on, and see. I heard you Marco, I don't know who wasn't hearing you, but anyways I'll go through later and see what your responses was to my question about setting up an event page for these. We'll see how that works. Adam, has anybody been paying attention to questions? Nevermind I see-

Adam: Yeah. We've been interacting a little bit.

Bradley: Yeah.

Adam: I just start at the bottom and work my way up.

Bradley: Okay.

Adam: [crosstalk 00:43:35] five minutes.

Marco: Greg has the first question.

Bradley: Okay. “I want to make my page,” is that the one?

Marco: Yeah, or the one below that, Wayne, I think we answered that.

Adam: Yeah. Let's do Greg's question.

Can We Add A Static Page Linking To An Authority Site To Multiple RSS Feeds In Lisa's RankFeeder?

Bradley: Okay. “I want to make a page on my site a static or sticky page,” let me see guys, I'll grab this screen. No, because it will look like that mirror, mirror thing, so nevermind. Okay. “I want to make a page on my site a static or sticky page and co-citation with one particular outside authority site in Lisa's Rank Feeder. Can we add that same page to multiple RSS feeds and have a different page from the outside authority site, to each of the different creative feeds?” Have a different page from the outside authority site to each of the different creative feeds. Yeah. Greg, of course you can. That's actually really powerful.

With Rank Feeder, okay, you guys know those of you that purchased it, if not, it's a very powerful SEO tool for creating co-citation. Yeah. Greg, you can absolutely take one post or page and make it sticky across multiple Rank Feeder feeds, and use different content sources for each feed. That if they're topically relevant, each time they, the third party content sources post new content, or publish new content the feed up dates, the bots come crawling and associates that type of content with your sticky post, your sticky page. Whatever. Yes.

That's a very, very powerful strategy, Greg, and as far as I know, I haven't tested it, but as far as I know, you could probably stack just about unlimited feeds on that, create unlimited feeds with that posted sticky and all it would do is help the relevancy. Again, I haven't tested it, I recommend that you do that, prior to implementing it to a money site, or if it's lead gen site or something that you're willing to test on, that's fine.

What Will You Expect From In-Stream Video Ads?

I wouldn't do it for a client site until you've tested it. That's a very powerful strategy, indeed. Okay. Next, Ethan, “Hey, guys. What are the expectations with In-Stream video ads? I ran a test campaign with placements that were topically relevant, although many of these placement videos didn't have intent, unfortunately the results were disappointing. I've received about 350 views, and only one phone call. My ads are,” is that what happens it just cuts it off?

Adam: I guess we're going to have to figure that out. I don't see a way to expand it, or anything.

This Stuff Works
Bradley: Yeah. I think we're going to have to set up an event page for the next one, guys. That's cool, then I can lock the screen on the event page, and you guys can all see what I'm looking at as well. That's probably the way to go, guys. For next week, we'll do that, just so you know. I'll create a Google event page, and I'll post the link as a sticky link at the top of the chat box, here, so once you join the webinar you can just click on that and take us over. By the way, what I might do is create the event page like we have been, and then send an email out notifying you guys that the new event page is up prior to the webinar, so that you can post your questions early. How about that? Let's do that, because that way you guys can still post all your questions on the event page prior to the webinar. I think that's the best way to go. We'll test that for next week, guys, sorry.

Ethan, as far as In-Stream, I have really, really good results with In-Stream ads. It's not all campaigns, there's no doubt. For list building purposes, when I'm driving people from an In-Stream ad to an opt in page, I'm having incredible results with In-Stream ads. In fact, some of my In-Stream ads are actually producing cheaper cost per acquisition, or cost per conversions then a lot of the other types of ads that I'm using, which is incredible.

We have Master class starting in about 10 minutes, so we got to wrap this up in about five. We got Master class starting in 10 minutes, and we're going through a case study there where I'm doing an affiliate case study with nothing but paid traffic, and I'm getting really good results with In-Stream ads, as well. Let me go into that in granular detail on a biweekly basis. If your not in the Master class you should probably join, Ethan, for real, because if you're doing any sort of paid traffic, like I am literally net deep in that right now in the case study, and it's getting more and more advanced, and it's awesome. I'm seeing killer, killer results. Okay? Yeah.

If you structure your campaign properly guys, you should be able to get really good results, it's all about targeting though. You have to make sure, like you said that the videos may not have intent, they may be topically relevant, but you got to try to put yourself in the viewers position and what their intent is at that time. If they're just trying to gain some general knowledge about a particular topic, then they might not be in the position to take action. You know what I mean? They're unlikely to convert, because they're not at that part of the sales cycle, where they want to make a purchase decision, or a take action. Whatever your conversion goal is, you know what I mean? It's a matter of trying to figure out and target specifically the types of videos that they may be watching when their further along in that process, closer to that conversion goal, if that makes sense? You've just got to spend some more time refining your targeting, building your placement list, and maybe test some other targeting types. Okay? [crosstalk 00:48:37].

Adam: All right. I think we got to wrap it up and get ready for Master class.

Bradley: Yeah. Okay. We'll do that, and I got about five minutes, right, or no? Do I have to do it, now? Yeah. Actually because we're starting with-

Adam: Yeah. We should cut it off.

Bradley: Webinar Jam, I probably do need to cut it off. All right, guys. This was our first attempt. We appreciate everybody being patient with this. Next week, like I said, I'll set up an event page, and then I'll email it out to everybody on the list, so you can post your questions early. When we get into the webinar next week I'll post the link to the top of the chat, and everybody can go chat on that event page and hopefully that will work. Thanks everybody for being here. We'll see you guys in Master class in a few minutes.

Hernan: Bye-bye.

Bradley: Bye.

Marco: Bye, everyone.

This Stuff Works


Weekly SEO Q&A – Hump Day Hangouts – Episode 113

By April

Click on the video above to watch Episode 113 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 

 

Announcement

Adam: Welcome to Hump Day Hangouts, this is episode 113, the episode where my mic goes crazy, so I'm going to pass things off real quick to Bradley, everybody can go down and say hi. Bradley, if you don't [inaudible 00:00:13]

Bradley: Yeah, I will takeover, because Adam's mic is not cooperating today.

Hey everybody, this is Bradley Benner with Semantic Mastery, this is the Hump Day Hangouts episode 113, It's January 4, 2017, we've got a full house on. Adam who can't speak, we've got Chris. Hey Chris, how are you?

Chris: Doing good, happy to be here in the new year. We're going to have a strong year.

Bradley: That's right.

Chris: Good to have everybody on board.

Bradley: Hernan how are you?

Hernan: Hey guys, hey everyone. It's really, really good to be here. Again, super excited for 2017, we have a lot of stuff going on in January, February, it's going to be a hell of a year man, so I'm excited.

Bradley: And last but not least, our mad scientists Marco. What's up Marco?

Marco: Hey man, what's going on? Trying to deal with this stinking volcano.

Bradley: Oh yeah, it's acting up?

Marco: It's been acting since I got here, but the wind is blowing this way, so I have ash all over.

Bradley: Nice. Volcanic ash, people pay money to like take baths in that shit, you know that?

Marco: Yeah I'm going to start packaging it man. If anybody wants some volcanic ash let me know. I'll mail it to you.

Bradley: You sell it by the kilo.

Marco: Yeah right, Kilos! Doing Kilos ma.

Bradley: Bricks of volcanic ash.

This Stuff Works
All right guys, the only announcement we have today is at least because Adam can't speak and he usually does all our announcements, is we got a webinar next Monday for a really cool video marketing suite, or software, it's an online application. It's kind of like Syndwire, but on steroids. It's like an enterprise level version of Syndwire. The developers have been working on it for months and asked for feedback and stuff like that from us. We're going to have a webinar next Monday. We're going to send out the registration e-mail probably tomorrow. I think Adam said we're going to do that tomorrow. I just want to give everybody a heads up. If you don't have a powerful video marketing suite yet, or software, or tool, it might be something you want to check out.

If you've already purchased Video Marketing Blitz, which is Abs product. We did a promotion with that a few months ago, then you probably don't need to attend this upcoming webinar, because you've got pretty much everything already. For those of you who that maybe missed out on that, this is a comparable solution, and it's quite powerful.

In fact, I think this application that we're going to be hosting the webinar about on Monday has less of a learning curve then Video Marketing Blitz. It doesn't have all the features that that did, but it has less of a learning curve, and it's really, really powerful. Anyways, just wanted to give everyone a heads up on that.

Is there anything else we need to announce guys before we get moving?

Hernan: I think we're good.

Bradley: Okay, cool.

All right, let me grab the screen and we'll get into it.

Okay cool. We got a lot of questions on the page already so let's try to roll through these. Also, just a quick update guys, anybody that's in IFTTT SEO academy, the update webinar number 8 is immediately following Hump Day Hangout, so be there or be square. If you don't know how to get to it, go to the facebook group and click on the events tab and there will be a link that will take you over to the Google event page for the update webinar.

Random Search & CrowdSearch Campaigns

So Michael's up first, he says, “Happy news years guys. I have started using crowd search and wanted your opinion on a few ways I am using it. Number one, I like random browsing on some of the searches, but with random browsing on I get a lot of instances of 15-30 seconds of time on any one page. Example, seven eight page views in four minutes. Do you use it?”

Yeah, sometimes just to switch up, Michael. The search activity, or the browsing activity of the bot, or whatever it is. I switch it up just so there's some randomization there. Okay. I wouldn't worry so much about that. Just turn it on sometimes, and sometimes don't. That's all.

“Number two, I have a couple campaigns that start at WP or Tumblr that go to the Google+ post page and then click on a post going to my website. I vary what post is clicked. Good idea?”

Yes, absolutely Michael, that's social referral traffic. That's a great idea. That's one of the more powerful ways of using CrowdSearch in my opinion. All right?

“Number three is when I see a link show up in Google search console, I add that to CrowdSearch. Example last month I had 5 visits from an unknown Pinterest board show in analytics. I checked it and is a good board themed for my industry, so I added a campaign for a few searches a month coming from that Pinterest board. Is this a good type of things to do?”

Again, yes Michael. That's a great idea, and that's actually a really great idea, is to go into search console guys, and take a look at … If any of you that are using CrowdSearch, if you're not you probably should be, but go into the search console and take a look at your search queries report, and take a look at some of the keywords, the search phrases that have given your site impressions for that maybe you didn't get many clicks for. If you highlight in search console, the click through rate it will show impressions, click through rate, clicks and position, search position. Highlight all of those, or check all of those boxes, and then you can go through and take a look at search queries that are giving your site impressions but maybe your rank position is such that you're not getting any clicks. In other words, maybe you're position like say 14 for example, and so you're not getting any clicks right? Because whoever goes to page two of Google. It's rare right?

Those would be good terms to actually set up some CrowdSearch campaigns. Be very, very conservative on that stuff though guys. Because if your site's been given impressions for a certain keyword search phrase, and it doesn't have any clicks, and there's a history of no clicks, and then all of a sudden you have it doing click throughs, exact match keyword plus click through, and you have a significant number of that, that's going to look unnatural. I would do it really, really conservatively, and then you can kind of ramp it up. But you should see a little bit of movement from that if you set it up correctly.

This Stuff Works
You can also do some of the social stuff like what you're talking about, Michael, here. Some social referral traffic to that page. To the page in the example that I'm talking about because that will help too, and that will be a little bit safer than doing direct click throughs from search, if that makes sense. I'd mix it up and kind of add some diversification to that.

Good questions though Micheal.

Getting Off Twitter SandBox With Twitter SEO Academy

Greg's up. I read this one earlier. I'm going to actually let Marco handle this. Guys, I can't give anybody any advice on Twitter for anything. I just don't use it very often at all. I can't give you any advice on Twitter, Greg, but Marco can probably answer this. The only thing I know is that the few times that I've … Not the few times, actually every time I create a new Twitter account for an IFTTT ring or something, or I get one back from our builders, it's a branded ring, then I will go in and manually tweet and re-tweet a few times and do some direct messaging and stuff like that on the account to get it out of the sandbox. I've never had any issues with Greg, but I know that other people have, so Marco, can you comment on this question please?

Marco: Yeah, I was just taking a look at it. I'm just wondering if he went into the update section and if he tried the 10 tweet out of the sandbox method that Dr. Gary updated in there. Because it works, I haven't had any problems. You can get sandboxed again if there isn't enough activity, if you don't do anything with the trader profile and it's just sitting there, you can get sandboxed again, and every time that I've gone in and done the 10 tweet, some people do three or four and their out of the sandbox. Sometimes it takes 10, but I haven't had to take any more than that.

So Greg, go into the advance section, and take a look at the 10 tweets out of the sandbox method.

Bradley: Very good, thank you.

Like you said Marco, generally probably 9 out of 10 of the twitter accounts that I'll get back from our builders for branded networks, I'll go in and I'll spend 15 or 20 minutes tops on just interacting on engaging with other tweeters or Twitter members, or whatever you call them, and it gets me out of the sandbox. I've never had it take more than 15 or 20 minutes, and that's it.

Building Stronger SEO With IFTTT

Okay, Asi's up. Asi says, “I was just wondering if there is a way to make stronger SEO with IFTTT besides the tier one ring for a website, I am looking for something stronger. I was doing RSS feed, mixing it to three tiers. Is that okay?”

Sure that's fine Asi, as long as you're minimizing your footprint on tier two and three. You certainly can do that, that's not a problem, it's just a matter of making sure that you're hiding your footprint I believe you're in a foreign market, so you can probably get away with a hell of a lot more than we can here in the US. As far as spammyness, but I would still try to minimize your footprint in tier two and tier three as much as possible. If you follow the training we talk about how to do that.

This Stuff Works
Besides that, we also did a webinar with Damon Nelson, and he has that new application called RSS Masher, and I've got the link to that here. I'm actually going to drop this on the top of the page. This is the webinar that I did Damon about, I don't know, two weeks ago or something like that where we go through how to use RSS Masher. Why I advocate or encourage the use of it now for tier two log syndication networks, or second tier blog syndication networks, which before, for the last year and a half, close to two years I've been preaching against doing that, but with RSS Masher, it's something that can be done in my opinion now, safely, and it's manageable using this application. Whereas before, you could still do it using related content feeds at tier two, but it was pain in the ass.

It was a lot of additional work to set up and it was hard to maintain. Difficult to maintain so it just was too cumbersome and so that's why I had recommended against doing it for so long. But this makes it a hell of a lot more manageable. There's still more work involved. You still have to be careful with what you're doing, but this makes it a lot more manageable. If you're using this, then you can certainly go out to tier two or tier three and reduce or minimize footprint issues. You should be able to get quite a bit of traction using that.

The other thing that you can do is make sure … Let me just put this real quick on the page webinar. Even if you guys aren't interested in picking up RSS Masher, I'd still go watch that because it's pretty powerful what you can do with some of the feeds and stuff.

By the way, obviously there's a button that will pop up when you start watching that webinar with the option to go purchase RSS Masher. Damon's left the R backdoor special offer pre-launch offer open for us only, or as far as I know. He's leaving it open for us, let's put it that way, until the end of this month. The end of January, so I would recommend if you're even considering you should do it sometime soon before that offer closes.

The other thing that you can do is power up your tier one ring. You can boost that, build links to it. That's something that we recommend at all times, is to always to power up that tier one ring, and continually publish content, because that's what's going to help to theme that network and make it stronger and build more authority.

The last line of his comment is pretty cool. It's says, “By the way, the website I did it with him got to the first and second spot in a very high competition keyword and stuck there like glue.” That's awesome, from an IFTTT ring. That's great.

Hernan: Just to add to what you were saying Bradley, if you're looking for something stronger you can always try vodka. I'm just kidding. The realities is that IFTTT … Any project that we're starting right now has an IFTTT attached to it, no matter what, because it will equalize your link profile and make it so much natural. You can actually start building some other kind of links. I like to go with links that will actually bring you traffic. That's why we're doing IFTTT, but you can with PDF links, Web 2.0s, PBNs if that's something you want to do. Those will actually bring you results and you will be more protected, and you will also have several link targets to point to, because you're using IFTTTT.

The truth of the matter is that depending on your niche sometimes IFTTTT is always enough, sometime it isn't. To be completely honest, on super competitive niches, they do not exclude themselves. It's not like we are saying you do IFTTT and don't do anything else. No by any means whatsoever, this is an addition to whatever any other thing that you are doing. It's a smart addition it will actually leverage whatever other thing any other link building you're doing. PBNs, Web 2.0s whatever. It will actually help you with that to run better and faster. You know?

This Stuff Works
Bradley: Yeah, IFTTT SEO is the foundation. It's the starting point. It's rarely the be all end all. I wish it would be, I wish it was that easy. But if it were that easy, we'd all be out of work, because everybody would be doing it. But it is definitely the foundation. I always build upon an IFTTT network. I start with that and just blogging, content marketing and see what kind of results I can get from that and I assess it and determine what else has to be done from there and then add to it going forward.

Double 301 Redirect / Link Laundering

Mark's up next, he says, “Hey guys, happy New Year, hope you had a wonderful Christmas period! Got a 301 question for you and would love some advice. I don't know if you have heard or used SERP drive but it basically does an expired domain crawl for you, like a blue chip back links style crawl, and one search is just 12 bucks so I'm considering doing one maybe two 301 redirects to a lead gen site, or any advice or best practices would be awesome. I know this may be more mastermind stuff but even a sly hint would be great, ya don't have to give the farm away although I suppose we would let you give it away just this once if you must.”

I'm assuming what you're trying to do is like a double 301 redirect or what we used to call “link laundering”. You know, I don't do nearly as much of that as I used to because it's become less effective, which is normally what happens in SEO. Right? You find something that works and you exploit the shit out of it and everybody else does it too and then it becomes less and less effective over time. That's generally what happens. About a year and a half ago, about probably between two years ago and a year ago, all of last year basically, not 2016 but 2015, we were doing a lot of that, the double 301 redirect stuff and it was working really, really well. I noticed it started to not work as well.

You can still do it, but what I would recommend doing is if you're going to be doing like redirects to boost properties, I would still boost a buffer site prior to … Instead of doing a double redirect direct to the money site, I would do maybe a double redirect to a buffer page with a DoFollow Link with a keyword anchor back to your site. That's typically how I found to get better results because, again, it became less effective over time and one of the ways I was able to increase its effectiveness again was to instead of going direct to the money site, I would go through a buffer property. I don't know if that makes sense, Mark, because I'm not 100% sure that that's what you're asking about, but does anybody else read this a different way than I do?

Marco: Yeah, no I just want to tell them that the reason why it lost effectiveness is because of the distance graph. Right? Most of the sites that we were buying were garbage domains that weren't linking to any authority or weren't receiving any links from any authority. They boosted subdomains with garbage. Right?

Bradley: And they were not relevant most of the time.

Marco: Correct. That's why they stopped working, but if you can find a really good domain with a good link, now you don't have to 301 that because it's clean. It would still work, but you don't have to 301 a good website. You're buying spammy Chinese domains that with high trust flow, high domain authority. We don't even look at those metrics anymore, and we would just double 301 n launder them and they were working really well until Google came up with the distance graph. Once that started being applied, then it lost effectiveness of course because of the link quality that was coming into those websites and out. It wasn't related to anything that was trusted or authoritative or that was in any way related to the niche that we were working in, which is what we're looking for now. If you can do those three things, if you can find something that has good quality links from at least one trusted source, then it's a really good domain to apply, but you don't have to double 301 that, again, because it's clean.

Bradley: Yeah, and the other thing is, and that's in part why I started going to a buffer site instead, because you can inject relevancy into that stream, into that link stream through the buffer site. In other words, you could still use, I haven't done this in probably eight months at least, since the last time I set one of these up, but you could still use some of those Chinese spammy domains that just had a shit ton of juice coming into them, a bunch of link juice coming in because they had thousands or hundreds of thousands of backlinks built to them, but totally spammy, you could still use those in a link laundering stream.

But instead of going direct to the money site, which we used to do, or to a subdomain, now I go to a buffer site because a buffer site I could out a relevant article, so content is relevant, and then use an anchor text link so that can inject relevancy at that point into that link stream. But again, I would shy away from doing that now, because really all we're looking for now is relevancy more so than metrics or anything else. It's more about relevancy. I would rather buy a domain, an expired domain that has relevancy but only a couple links and maybe not even the greatest metrics, but the relevant backlinks to that domain relevant to the topic in which I'm going to be using to link to, if that makes sense. I'd rather buy those domains than go out and buy a domain that's got incredibly good metrics or high metrics but is non-relevant, unless they're incredibly good metrics. If that makes sense. Even so, I would still push that to a buffer site where I can inject relevancy.

This Stuff Works
That's kind of more like MasterMind stuff, Mark. We can get into it a hell of a lot deeper if you want to join us there.

Google Doc Description Function

Virginia says, “I saw in RYS Speed that you were adding a description to each Google Doc. But G has changed the look of that site again. I searched online for an hour to find out how. It looks like G removed this feature. Am I wrong again? Thanks Toby.”

As far as I know Toby, you can still add information to G Docs. He's talking about metadata, Marco.

Marco: Yeah, and I just checked, I dropped a whole Wikipedia page in the description. It's still spammylicious.

Bradley: Yep. Still spammylicious. In fact, I can probably find … It's just the info button on the file itself, correct? I don't have it here so I'd have to actually look at a doc.

Marco: That's all it is.

Bradley: Yep.

Marco: It's a nice big icon on the top right.

Bradley: It's just an “I” icon for info. You click on that you'll open … It pops out from the right side, like the sidebar area and then you can paste in metadata.

Marco: You have two options. You have details and activity. You want to click on details instead of activity.

Bradley: And spam the ever living hell out of it.

Marco: Yeah, do some lovely stuff to that.

Bradley: It's like a spam bucket, it's awesome.

Using RYS To Rank Sites Without Google Verified Business Pages

Paul says, “Hi guys. I'm back from my trip to the Philippines and have a lot to catch up on.”

Glad to have you back, Paul.

He says, “First I want to comment on the RSS Masher. I got the program, put it into action and its working great on all of my tier two networks. I like it, and time will tell how it performs producing traffic and ranking.”

That's great Paul, that's awesome. I'm glad it's working for you.

“My question is on RYS again, I have had the best success with the service with my clients, and now I want to use it on my own sites. I am building out “near to me” sites. I have one site that will pay $141 per click when I get it ranked without the Google verified business pages for each one, without NAP, et cetera. How can I use and incorporate RYS to help get these sites ranked? And a follow up question; after I get the stacks back, what can I do with the stacks to increase the rankings and visibility? Happy New Year to everyone.”

Paul, yeah, well first of all, obviously I've been using RYS or drive stacks for local mainly, but we've got … We actually did another test recently, within the last couple of weeks Marco and I, that yesterday in ranking on page one for a “near me” term that gets like 8,800 searches per month. Guys, this is a drive file with zero backlinks and it's ranked on page one, I think position six for 8,800 search term, it's a “near me” term, a “near me” search phrase. It gets 8,800 searches per month on average and we're number six with zero backlinks for a drive file, it's freaking awesome.

Marco: With zero nothing because we did-

Bradley: Didn't do anything, yeah. That's what I'm saying, it's just a drive file that was created to the same specifications that we teach in RYS Academy. Anyways, yeah, you can use it for local, that's typically how I've been using it because a majority of the work that I do is local, but you can boost anything with drive stacks, guys. Anything, a video, a press release, a website, organic or local, national or local, it doesn't matter what you're trying to rank in the maps pack organically. You build links back to your website, inner pages, silo pages, using the drive stack and then obviously the sites, sites.google.com site as well.

How do you boost the power of those or you can build links to them. Remember, those are all drive, they're Google domains essentially. Everything's on the Google domain so you can use that to your advantage and build links to the drive stacks. Because you're letting Google's domain actually filter all that spam out, you're basically just boosting it and it doesn't take much really, to get some pretty good results with the drive files just by throwing some links at them. Marco, what else would you suggest?

Marco: I think that from what we've seen for “near me” it's so simple that you just throw it up and it's going to pretty much rank and then just by adding our own link building service. Go through us and order when you order the stack, order the link building. It's get dripped out anyway right? It doesn't get hammered all at once and that should be enough. But I mean, there's other things that he could do with it.

Bradley: He could crowdsearch.

Marco: Yeah, crowdsearch, PBNs, there's a bunch of things that you could do if it doesn't wok. You could buy a couple of domains with Bluechip Backlinks maybe push them into the stack and out to wherever you want it to go. But the stuff inside the stack rank anyway.

Bradley: That's right. That's the thing, think about this Paul, you can take a GOO.GL short URL and a link from inside a drive file to your money site and then set up, like crowdsearch for example, some search CT spam, click through spam campaigns to search for the drive files. Put a hashtag or something in the file and use that as part of the search phrase so that crowdsearch will quickly identify the file and click on it and then click your GOO.GL short URL that goes back to your landing page or your website, if that makes sense, because what you're doing is you're … With the GOO.GL short URL, you're injecting Google analytics into the link, like right into the link stream so you're allowing Google to see where traffic is coming from and activity.

This Stuff Works
You can do that with the drive files so that you're basically telling Google, “Hey, I found this drive file in search results and clicked on it through to the money site or to this website over here,” and those are strong ranking signals. That's something that you can do as well, very powerful, and that will help your drive files to rank too by the way.

Giving Opinion On Non-English Site In Local Language And English Attribution

All right, this person's next. “Hi guys. I have a question about content curation: is it okay to give opinion on non-English site in local language and English attribution?”

I imagine so. I'll let Marco and Hernan comment on that, but I can't imagine why that would be a problem.

Marco: I defer to Hernan on this one because I don't know.

Hernan: That's actually a good question. Let me check it out because I-

Bradley: Wow, this guy's the winner, we got to give him a prize for stumping us.

Hernan: Yeah, right. It hasn't happened before. A non-English siting local language and English attribution … I'm not fully understanding the question. Hold on.

Marco: He wants to give his opinion but it's a non-English site in whatever his local language it. He wants to add English attribution, is that okay?

Hernan: Oh, yeah. Okay, yeah. I get it now. Okay, so what you would doing would be to grab English news and put your opinion and then back to the English site. Is that what he's saying? Back to the English-

Marco: I think so.

Hernan: Well, to be honest I haven't done it, like I haven't done it before because I think that you should have plenty of information in news on your native language, you know? That's my opinion anyways.

Bradley: If it's the same topic though, I can't imagine … I don't know, maybe, I've never tested it either so this is purely based on assumption, or this is purely speculation, as long as it's the same topic, I imagine Google understands that it's topically relevant, even if it's different languages. Right?

Hernan: Well, yes and no because what I found out is that even if you are … The reality is that that's why doing a CO in other languages is so easy, because the grammar and the syntax and everything that has to do with language recognition in English is so advanced that when you are a company, like Google for example, and you need to invest your resources and your people, of course you will invest it in English. You will need like grammar people and language whatever … That's why I do in Spanish or French or German, whatever is so much easier because Google hasn't catch up to that point of what he can easily recognize those kind of patterns. But again, I wouldn't know why would you want to put some …

The reality with curation is like copy and pasting some sort of the article, some part of the article like a paragraph. If you're doing that, that would have to be in English for example. Let's say that you where building a website in Spanish, you will have pieces of English content. It's kind of weird for the tier one or it's even kind of weird for the visitor. You know what I mean? If I land you into a Spanish website and it has like little snippets of English, I'm just thinking, “This guy is translating poorly,” or whatever. It's kind of weird from the visitor point of view so if you cannot find any kind of news, maybe you're in a really specific niche, I don't know, I haven't done it so I cannot advise. I can only advise on the perspective of somebody that lands on a website and happens to find content in various languages. That would be my only advise.

Bradley: I would just assume he's having trouble finding whatever particular topic he's curating about, finding content in his native language and that's why he's asking about that. From a strictly SEO standpoint, again this is based purely on speculation, but I would imagine that it would still work, but from what Hernan's saying, I would totally agree, it would look weird for any visitor. You know what I mean? I was talking on a purely technical basis, it may still work. You'd have to test it to be honest with you. But from a user, a visitor standpoint it just really wouldn't make sense. I agree with you. I would just test it. I mean guys, we don't have all the answers all the time unfortunately. Generally if we don't have an answer, what we do is go set up a test, which is something that you can do as well. If we have the answer, we'll share it but if we don't then we generally will set up a test and that's something that you guys can do as well and we encourage that.

This Stuff Works
Marco: That advice that I would give him is that if you're not doing English, it's not really that complicated because as Hernan said, Google will invest resources in where most of the money is, which is English language, and then where it's really highly spam. I don't know what language he's working in or what niche or whatever, but I would say, “Man, don't even sweat it.”

Bradley: Yeah.

Marco: IFTTT, oh crap. I don't know if I should give this away. I'm getting 40 to 50,000 visitors a month on a website where all I do is copy/paste a Wikipedia page but I push it through Google translate because if Google says that this is the proper translation, then it should work regardless whether it's legible to a human being. I'll take the page and I'll translate it to the foreign language that I'm targeting and I'll just use the Wikipedia translation and it works like gangbusters. I'm at about 40,000 visitors a month just from that, literally copy/paste into Google translate. That's how easy it is in foreign language.

Bradley: I see an application in the works, a software app. Google translate plugin or something that just automatically copies in foreign languages, niches. That would work well.

Video Spinner

Brian's up next, he says,“Do you do any video spinning? Any recommendations on a good spinner. Saw a webinar where someone had 30 new videos on one channel and it helped ranked videos in Google.”

I'm not sure what that last part means Brian, but video spinning is typically something that is included if you have a video marketing suite of tools. Like for example, we just mentioned Video Marketing Blitz at the beginning of this webinar, which is Abs product, there's a spinner in there. You can buy standalone spinners. Basically video spinning, the way that I understand it, is just taking a single video file and making multiple variations of that file. It doesn't really change the actual content of the video much. It just changes the file type or maybe it will swap still frames at the beginning and at the end out and change the duration and change the file type and that kind of stuff so that it gives to YouTube unique versions of the video.

It's a way to where you can take the same video and create dozens of copies of that video and upload them to the same channel without YouTube algorithmically detecting that they're duplicates. However, any type of spam tactic like that or spam strategy, which is what that is, if a manual reviewer were to come look at it, they're going to terminate the channel for spam, there's just no question. That's why I'll do that kind of stuff, spin videos and spam and stuff like that, but only with specific channels that are designated for that. I don't ever do any kind of spun videos crap on money channels anymore because I've had channels terminated for that stuff. It's crazy because it's hit or miss. I mean I've got channels out there that … I've got a channel that's got like 968 videos on it that are all basically spun video. They're all shitty videos, all complete spam and that channel is still up and still generating leads now, which is unbelievable because it's been up for like three years. I don't know why it hasn't been terminated yet.

This Stuff Works
Anyways, most video marketing suites are going to have a spinner in them. You can buy standalone spinners, I don't recommend any of them because … The only ones that I would recommend are the ones that come with another suite of tools already. For example, Video Marketing Blitz, Mega-Ray, the product that we're going to be doing a webinar on on Monday, I believe it has a spinner in there as well. Most of the more advanced tools will have that included already. I've tested some of the standalone video spinners in the past, like years ago, and I wasn't real happy with any of them. The quality of the videos usually came out pretty poor. They're probably better now, I'm sure they are, but again, I don't really do a whole lot of spam stuff in YouTube anymore because it's just less and less effective.

Two years ago, you could get aways with a bunch, even a year ago, you could still create a business basically out of spamming YouTube all the time. What I found now is that people are becoming more used to ignoring spam videos and just skipping over them and so they don't convert. If you're doing spam stuff in YouTube specifically for SEO purposes, then fine, spam away. Spam until your heart's content, but I wouldn't recommend doing spam stuff in YouTube anymore for like traffic generation or for actual conversions. To me, it's just based on my own campaigns, it really has plummeted the effectiveness. Conversions just suck whenever you do spam stuff. For SEO purposes, it works fine.

Usually spun videos guys, like for example, if you have a nice quality video and you want to target 20 different keywords with the same video, you would use a spinner for something like that, but I wouldn't put all those spun videos so that you target 20 different keywords on the same channel or if you are going to put them on the same channel, don't ever do that on your money channel. Do it on a separate channel that specifically used for spam purposes only so that you protect your money channel.

Adding Websites With Embedded IFrame In Google Search Console For Faster Crawl Rate

All right, Ivan's up. He says, “Happy New Year guys, last week I created and published a one page Google site with the new interface with a Google map, Google presentation, Youtube, okay.” He says, “Now I want to create another Google site with the old Google site but the same content but using IFrames. I watched the videos from RYS Academy. These two sites are companion sites for my main site. Two questions: Is it a good idea to add these two sites in my search console for them to be crawled faster? What about duplicate content?

This Stuff Works
Okay, first of all, I wouldn't add both of them in the search console and not in the same account. I would add them into two different accounts, so like create a persona account, which you probably already have anyways and put one in one search console account, one in the other that way they're both not the same site, sitting in the same search console account. If that makes sense. That's what I would do. You can probably get away with it, it probably wouldn't cause you any problems, but I would still separate them.

About duplicate content, duplicate content only exists on the same domain. If you have two pages on the same domain on a site, on your site that have the exact same content, that's duplicate content. Two pages with the same content on different domains is not duplicate content. Okay? That's a myth that has gone through our industry for years now guys, and if that were the case, press releases would tank everybody's site every time someone used a press release. Social media posts would tank people's sites, so don't worry about the duplicate content issue unless it's on the same domain.

Increasing Site Authority By Using RSS Feeds From Authoritative Sites

Ethan, “Hey guys, is utilizing RSS feeds from high authority sites, aka industry leaders, to populate your money sites with syndicated content on a regular basis an effective way to raise the authority of it?”

I wouldn't do that Ethan, not automatically. I don't like publishing other people's content on a money site period, unless it's been in a curated post because then we're siting other people's content but the post still originates from our blog, if that makes sense, from the money site blog. I wouldn't automatically post content to a money site from RSS feeds, from even authority feeds. I would do it because … Unless you're monitoring it on a daily basis, there could be some stuff that comes through that you don't want on your site number one, also … I just wouldn't do it. I've never done that. We use other people's content all the time on money sites but we do it based upon curation, the strategies that we teach in Content Kingpin and that's the proper way to do it so that we're following the DMCA, Digital Millennium Copyright Act guidelines as far as when we're referencing or siting other people's content. We follow all those rules so that the content comes out the way that Google likes it. Would you guys have any comment on that? Hernan, you do a lot of that stuff for PBNs, but what about money sites?

This Stuff Works
Hernan: No, money sites hardly ever to be completely honest. Anything and everything that I do for money sites is completely manual. You know? I try not to risk it. For PBNs, you can if you do it on a, how would you call it, on a sidebar for example. You can even have these feeds that update themselves, not RSS feeds but for example, Twitter feeds based on a hashtag or Pinterest boards based on whatever category, if you want to put those on your money site that's probably better because those are, I would say, officially released by, for example, Google or Twitter. If you have a finance website you want to, I don't know, show all the tweets from finance blogs, whatever, that could work. But in terms of [inaudible 00:40:30] et cetera, I only do it for PBNs but not for money sites.

Bradley: Yeah, and there's plugins that you can use Ethan, that will, like so example you can add RSS feeds and it will give like a little news widget that you can add to the sidebar or footer of your site that will update with the headlines of that RSS feed but it won't be actually populating your blog with content. In other words, you can set it up so that it's dynamically updated and you can set it up with filters and things like that or go hand-select the feeds so that it's related content, but the only thing that shows is the headline and it's a clickable link that will go off site over to the content source. But that's what I would do and I've done that. I've done that on money sites.

Typically, that's stuff that I would do for PBNs and not so much for money sites, but you can still do that for money sites. That's something that I would say is okay because then you're not actually publishing content to your blog that's from other sources. You're just showing headlines in a widget, like a sidebar or a footer widget. Which again, that activity is dynamically updated. It will still keep the bots crawl in your site, but it won't be republished content that's just straight copied content from somebody else's site, if that makes sense. With curation, you want to add commentary because then …

Guys, remember with a curated piece of content, it becomes an original piece of content because you're curating multiple sources of content into one piece of content and you're adding commentary, you're injecting opinion. That in itself makes a unique piece of content, does that make sense? But when you're just taking a straight 100% republished post from somebody else's site and pasting it on your money site, then it's zero original content. It's copied content that you're just republishing and so I just wouldn't do it, not for money sites. Okay?

This Stuff Works
I agree with you on some of this stuff, but that's why, Ethan, my suggestion is to hire a virtual assistant. If you haven't gone through Content Kingpin, our course, it's specifically set up for how to train a virtual assistant to do curating for you. A curator can curate posts on a money site. I'll pay curators, a good curator for money sites, it just depends, anywhere between 5 to $15 per post, it really just depends on what it is that they're doing and what the money site's about. But $5 to $15 per post for money site curating, they're top quality posts guys, top quality posts. Okay? By the way, if you hire somebody and pay them on an hourly basis, I like to pay on a per post basis, but like an hourly basis, you can hire a good curator from the Philippines and pay him $5 an hour and you can get three good curated posts out of about an hour and 20 minutes, a hour and a half, let's say an hour and a half. For $7.50 you can get three really good curated post. If that makes sense.

For PBN curated posts, you can get posts done three per hour and you can pay 4 to $5 an hour for VAs to do that. That ends up being like $2 per post, $1.50-$2 per post and that content's a hell of a lot better than buying that shit content from content farms that's just spun garbage. Okay?

URL Structure For Faster Ranking

All right, Ethan's up next, “Hey again, I have another question, this time about on-page optimization. For years, I was told that the best strategy is to try to rank for a topic rather than just a few keywords. However, I am frequently seeing high ranking pages in the SERPs that are VERY targeted for just a few keywords, especially in the URL structure. More specifically, I am noticing sites with the exact match of the main keyword in the URL structure ranking very well. For example, when searching the keyword “small business loans” sites with the URL structure, example.com/small-business-loans. How do you guys structure URLs? Do you only put the main keyword you're targeting in there, or do you add in additional relevant keywords?”

We've talked about this a lot on Hump Day Hangouts and all the other webinars that we do but the way that it has been for the last few years has been the four main things that the bots look at when they come to crawl the page, Google bot especially is the SEO title, the URL, the page title, which is the H1 tag, and then the meta description. Those are the first four things, they're in the header guys. Google looks at those first and so typically I will only put the exact match keyword in the SEO title. That's the meta title that shows in the search results, that's where I put it. That is the most effective place to put an exact match keyword.

One of our members, Dr. Gary, one of the co-founders of RYS Academy, he recently did some tests on that to prove that as well, that the SEO title was still the most important place to have the exact match keyword. I don't typically put the exact match keyword in any more than one location out of those four. Right? I will use variations for the URL, the H1, and the meta description. I'll use, you know, related keyword phases, co-occurring keyword phrases, but I typically will only put the exact match keyword in the SEO title. The URL will usually be a truncated or succinct version of it unless it's an exact match domain in which case it would already be in the URL, but I typically don't use exact match domains anymore either. Okay?

Again, I think it's better … Guys, you don't have to hit Google over the head with keywords anymore because of RankBrain. It understands, and Hummingbird, it understands semantic relationships between words a hell of a lot better. If you add the SEO title, the exact match keyword and the SEO title, you're telling Google, “Hey, that's what this page is about.” Then you can basically sprinkle throughout the rest of the content or in those other three locations, the URL, page title or H1 title, and in the meta description, variations of that keyword to kind of reinforce it. That's how I do it Ethan, and the reason I say that is because it's been working for me for about the last two and a half years really well and I don't see how any … If you're only putting the exact match keyword in one of those four locations, how could you ever get penalized for on page SEO, for over optimization, if that makes sense. You can still get penalized for off page shit, no doubt. But how could your page ever be penalized with a [Panda 00:46:52] penalty if you only put the exact match keyword in one location, out of those four I mean. You'd still have it in the content, but you don't need to hit Google over the head with … Keyword doesn't need to be near as high as it used to be either. Right?

Wow, we've had a ton of questions and we still have a lot to go through so we're going to keep rolling. You guys, anybody want to comment on that? Or was that good enough?

This Stuff Works
Hernan: I think you nailed it, Bradley. Whatever I would say is just repeating what you were saying.

Ranking A Video In First Page For A Fairly Competitive Niche

Bradley: Jamie's up, hey Jamie. She says, “Hi, I have a video in a fairly competitive niche that I can't seem to push onto page one. It bounces between 11 and 14 and seems like the last push is the toughest. I have my link wheel, I've ordered embeds and links on SerpSpace, I've created some YouTube link wheels with about 300 YouTube links to the video. I've run some PBNs and web twos to the video. By the way I have keyword optimized both the video and the channel. I have crowdsearch running seven views per month to it. Any thoughts on what else I can do to push it over the top? Thanks.”

Okay, number one for videos, you can go a lot more aggressive with views if you're using CrowdSearch. Second of all, I would set up some referral traffic campaigns using crowdsearch to the video, particularly through a GOO.GL short link so that you can inject analytics into that link stream, which is what I talked about earlier in this Hump Day Hangout. Okay, the other thing is remember Jamie, there are just some keyword phrases that Google will damn near refuse to rank a video for on page one. That is the case guys, it didn't used to be but it is the case now. There are categories of searches now and there are certain search phrases that are just not friendly to videos because it doesn't make sense. Now, I don't know that that's the case with you, Jamie, but it sounds like it because … Usually when you have a video that you can get, that bounces between like 11 and 14, and I've seen that happen myself many, many times, it's because it's one of those keyword phrases that Google just doesn't want to put a video on page one.

A lot of times, for example real estate terms, a lot of real estate lead gen terms, not for house listings but for like realtors in cities and stuff like that, or real estate agent plus city name and stuff like that, those are really tough terms to rank videos for and I've fought tooth and nail to get them to rank on page one before and typically once I get them to page one, they don't stick anyways. They'll bounce right back after just a few days to page two, no matter what. I've learned to just not target those types of keywords when I have that much of a difficulty ranking it, then I look for other variations of the keyword that I can rank. Okay?

Marco: I would also ask her, has she ever just left it alone? Has she ever just let it sit, because it seems like she's been doing a whole bunch of stuff to it. Has she ever just let it sit for, I don't know, six, eight weeks and see what happens?

This Stuff Works
Bradley: [inaudible 00:49:45] search views and the other thing, Jamie, you can do is set up some YouTube ads. Set up an AdWords campaign, give it a dollar a day budget, that's 30 bucks a month. Or $2 a day, 60 bucks a month, right? Set up a video ad campaign because that oftentimes will give that last push that it needs to get to page one. I've experience that many, many times over the last two years. That's kind of like one of the tricks I keep up my sleeve for whenever SEO just isn't working for a particular video, is you set up, and I talked about this I think last Hump Day Hangout, because Brian Lichtig, I remember he had the question specifically about that.

If it's local, I don't know that it's local, but if it is local, you can set up targeting with the geographic location targeting to where you don't even have to get keyword specific on it because all you're looking to do is get clicks to the video from local IPs. You can set up a very broad targeting campaign that's just mainly targeted by geographic location. For example, you can use affinity audience targeting or topic targeting, you don't even need to use keyword targeting. Just use topic or affinity audience targeting and set up a local campaign, set the geographic location, if it's a local video, which I'm assuming it is but maybe it's not. If it's a national thing, well then I would still set by country. Target US but then I would go a little bit more narrow in my other targeting options. But for local, go broad in your audience targeting, but specific in your geographic targeting and just start getting local IP clicks to that video. It's going to make a huge difference.

That's something that you can't really do with CrowdSearch. You can to a point, but not like you can when you're paying Google. Remember, when you're paying AdWords, when you're using YouTube ads, you're paying Google for engagement. Right? You're paying Google for engagement signals and they'll provide them to you. We got one more and then we'll have to wrap it up.

Hernan: [inaudible 00:51:44] real quick, I don't know if you have even tested Video Powerhouse, Jamie, for your video? If you haven't and you're interested in testing it, just write us a support ticket because maybe we can make a case study of sorts and we can get you sorted out with Video Powerhouse. This would actually be a good case study so just write us to support.[inaudible 00:52:11].com. Just hit us up and maybe we can help you with Video Powerhouse and turning this into a potential case study if that's something that you wanted to do.

Issues Connecting Google Plus Pages In Buffer

Bradley: Yeah. Okay, Lori's up and then we got to wrap it up guys. The IFTTT SEO update webinar starts in about eight minutes so this will be the last one. Lori says, “Happy New Year to everyone! I'm creating a tier one branded ring for a new client. When I set up the YouTube Channel, it let me choose ‘Use Business or Other Name' to create a G+ Page. However, when I set up a Buffer account and tried to connect that page, it said there wasn't one, but ‘Click Here to Create One'. I did that but now when I click ‘My Accounts', it shows that I have two branded pages. Any thoughts? Is it bad to have two branded pages? If so, which one should I link other accounts to? I'm using a persona name behind the accounts, but using the business brand for logo, cover pics, et cetera.”

Well Lori, what I would do, I'm not sure why Buffer gave you an issue. Sometimes when that kind of stuff happens it can be like a cache issue with your browser. I know that sounds weird but oftentimes some weird shit can happen with that. In that case, maybe I would have tried to close that browser down, run CCleaner, clear cache and cookies, all of that and then open the browser, log back in to Buffer and that Google account and try a second time. I know that's past where you're at now anyways, but what I'm saying is that's what I would have done initially instead of creating and new page when you had already created a page. Right? Because now you've got two pages.

This Stuff Works
Yeah, I would delete one of those pages, which you can do as the page owner. You can go into the settings and if you scroll all the way down to the bottom it'll say, “Delete page,” and I would delete the duplicate page. Keep the one that is connected to Buffer already, unless you've already got your IFTTT network built in and the other page has already been connected throughout a lot of those properties, in which case I would delete the one that Buffer created and then I would try again because I just connected a Google+ page to a Buffer account today in fact, because I was preparing for the IFTTT SEO update webinar.

I don't know why, it was probably just some weird browser cache issue. I would have closed out, cleared cache and cookies, and tried again and then like I said, I would delete the page that was created through that process and keep the one that you had already created that should probably already be interlinked to all the other properties. Otherwise, you're going to have to go back and edit all those other properties. But again, just go through, find which one is the duplicate and then go to the settings as the page owner, go to the settings, scroll all the way down to the bottom and there'll be a “Delete page” button. Okay?

Okay guys, sorry we didn't get to all the questions. Look at that, awesome. Sorry guys, apparently we had a lot of questions today. Everybody's looking to get busy in 2017 apparently. I'm glad everybody's here. IFTTT SEO update webinar starts in about five minutes. We will see you guys then, otherwise we'll see you next week. Thanks everyone.

Hernan: Bye bye guys.

Marco: Bye everybody.

This Stuff Works


Weekly SEO Q&A – Hump Day Hangouts – Episode 112

By April

Click on the video above to watch Episode 112 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 

 

Announcement

Adam: All right. Hey, everybody. Welcome to episode 112 of Hump Day Hangouts. Today is the last Hump Day Hangout for 2016 as we get ready to move into 2017. We got the whole crew here, so we'll just go down the list here, and at least to the way I see it. Chris, how's it going?

Chris: Good here in warm, sunny Austria, here.

Adam: Outstanding. Hernan, how's it going?

Hernan: Hey, guys. What's up? I'm cooking my ass in Buenos Aires, right now. It's hot and humid, but it's good to be here.

Adam: Summer time for you. Yeah. How hot is it down there?

Hernan: Right now, I think it's 36 celsius, 37 celsius. I don't know how that adds up to fahrenheit.

Marco: That's almost a 100, man.

Adam: Yeah.

Hernan: The problem is humidity it's like 80% or 90% humidity, right now. It's kind of nasty, but it's good, because I'm here for the last Hump Day of the year. That makes everything better.

Bradley: Sweet.

Adam: Outstanding. Marco, can you give us an update? What's going on down there?

Marco: The usual, dude. It's like, do you know that movie Groundhog Day? Where you-

Adam: Yeah.

Marco: You live the same weather over, and over. I wouldn't change it for the world, because it's warm, but it's not humid.

This Stuff Works
Adam: Nice.

Marco: It is never cold.

Adam: Nice. Bradley, how's it going? How's the east coast treating you?

Bradley: It's actually a really nice day, today. Really nice. Sunny, shiny, the weather is kind of good. Didn't feel much like a Christmas, though, I mean, as far as the weather.

Adam: Yeah.

Bradley: I had a wonderful Christmas. I hope everybody else did. I had my daughter for five days. I rarely get her for that long. It was a really good time. Looking forward to New Years this weekend.

Adam: Yeah.

Bradley: 2017 is going to be a big year for us, as well. This is the last Hump Day Hangout of 2016. I'm just excited to be here.

Adam: Awesome. Good deal. Yeah. I'm happy. I got sunshine today, I've been in the Northwest. I'm actually up by Seattle, and hopefully the screen doesn't totally wash out, can you guys see that?

Chris: Yeah.

Adam: It's coming through. Anyways, happy today, this is my last day visiting friends and family, and getting some work done on the side. I know these guys think I'm slacking. I kind of get in and communicate when I can. Let's see. We got a couple announcements, and then we'll get moving, here. I want to remind everybody, if you haven't seen it, I'm going to paste a link in here in a second, but we've got our best of 2016, so these are the tools we've been using, top of the list, things like click funnels. But, if you want to go through and check those out, it's like our top ten. Then, also the top webinars. By all means, if you've got some time, I know some people are still on vacation, or you got this weekend, take the time, check out the webinars if you haven't seen these yet. Pretty good stuff.

Also, if you haven't yet, somehow go over to Serp Space, okay, serpspace.com create your free account, check those out. We're going to be doing a big public launch with Video Powerhouse. Now is an excellent time to start using Video Powerhouse. That's all we're going to say for now, but we'll have some more information for you guys, too.

Bradley: Cool.

Adam: I think that's it. Do you guys have anything else we want to add?

Bradley: I do. I just want to mention one thing. I've been studying ad words guys, and now I'm in the middle of studying remarketing in the Google Display Network, and also starting to study Google Analytics more, because there's a lot for building remarketing lists, it's best to have segments, your remarketing list based upon how people are engaging and interacting with your site. I'm starting to learn analytics, as well. It's not something that I've ever used other than for just basic purposes.

I found this instructor on Udemy, that has got just some fabulous training on Adwords, and remarketing, and also on landing page optimization, and design and optimization. It's absolutely fantastic training guides, it's a $200.00 course. He's got three courses out, one for ad words, one for remarketing, and one for landing pages, and each course is about 200 bucks but, right now, until the end of the year, you can get courses on Udemy for 15 bucks, and it's only until the end of the year, so I'm going to drop the links here guys, for this guys courses, because I know a lot of you, not so much for Hump Day Hangouts, but for the MasterClass, which by the way, we have a MasterClass immediately following today's Hump Day Hangouts.

I've been teaching a lot of paid traffic stuff, as I'm learning. I found these courses to be incredibly helpful. This guy is really good. For the cost, at only 15 bucks, I highly recommend you guys, if you're thinking, or considering doing any sort of ad words stuff, or remarketing, or any sort of paid traffic period, that you check out these courses, and get them, because at 15 bucks a piece for $45.00 you get three really thorough, robust courses. Anyways, I'm going to drop these links, guys.

Check them out, if it's something you're interested in, get them before the end of the year. There's also a coupon code, there. I think, that coupon code is the correct one to get everything, each course for 15 bucks, if not, I know that you can sign up with a new account, and they'll give you your first one for 10 bucks, your first Udemy course for 10 bucks. Then, if you sign up for notifications, like essentially on their notifications and stuff like that, they'll send you a coupon code that you can use. I have an existing account, so right now the coupon code is already just added to my account for any course that I want to buy.

Udemy Courses (Isaac Rudansky):
Special to the end of the year: $15 for courses- Coupon: GIFTUDEMY
AdWords: http://semanticmastery.com/udemy-adwords
Remarketing: http://semanticmastery.com/udemy-remarketing
Landing Pages: http://semanticmastery.com/udemy-lps

This Stuff Works
I'm not sure if you guys haven't signed up yet, if that's the same process, or not, bu just go check out the courses, and try to sign up for a new account if you cannot find a coupon code that works, or just Google and try to find your own coupon codes. I know that they're doing a deal for 15 bucks until the end of the year, but I think you have to be a registered member. Check that out. Anyways, that was all I had. Any other announcements?

Marco: Yeah. One last one from me. I just want people to know that we're building the biggest, baddest video in map embedded network in existence. I don't give a shit who says what, we are doing it the Semantic Mastery way, you know, we're doing the IFTTT networks around our root domains. All of them won't have it, right. We're doing everything, so that it looks as natural as possible. We're trying to keep everything looking as good as possible, so that it lasts, so that you guys can get the most benefit, the most bang for your buck, let's say, but we've been working on this for a long time.

When it finally rolls out, guys, people are already using it, having great success, I mean I won't mention who it is that's been using our stuff since it rolled out, but people are using it, they're not giving us enough credit for what it is that we did. We're coming out in January. Look for it. Get on the mailing list, get in Serp Space, and push your videos guys, because I mean it's going to kill. It's going to kill.

Adam: Yeah. Definitely. I think, too, Marco, thank you I'm glad you said something, that reminds me. We will be letting people know, it's January 25th is the launch, but we've got some really cool information that Hernan, and Bradley have put together, it's actually some awesome training leading up to it. I get something out to everybody, so that you can at least get that information, and decide whether it's going to be the right product for you, if you are in video marketing, it is the right product, and if you're thinking about it, then this is either going to show you exactly why you should be getting into it, or how you can.

It's going to be pretty cool, because it's not only here go use Video Powerhouse, it's the stuff like, how can I monetize this, right? Sometimes people have issues with that. There's going to be a lot of cool stuff coming up, so we'll fill you all in on that.

Marco: Price will go up.

Adam: Yeah.

Bradley: All right. Can we get into questions?

Adam: Let's do it.

Security Issues When Embedding Existing Site Into Google With With iFrame

Bradley: All right. Rod's up first. This will be one for Marco. He says, “Hi. I'm trying to find a way to embed an existing site into a Google site with an iframe, so far I've had no luck, and I'm discovering that there are security issues that prevent this. Any ideas?”

Marco: Yeah. I cannot do it. I've tried every which way there is, old sites, new sites. The problem is there used to be, I forget what they called it, but there used to be a way where you could pull HTML into a G site, but they even took that away, because they figured us spammers would just choke them with their own stuff, so they took that away from us. We're always looking, if they ever open that up we'll let you guys know.

RSS Masher To Get Actual Traffic To The Feeds And Links

Bradley: Yeah. Okay. Greg [inaudible 00:08:47] he says, “Hey, Bradley, what are some ways to use RSS Masher actual traffic to the feeds and links to get the feeds actually found by people, and viewed? I've already done all the advance RSS academy steps from my IFTTT, which are really not from traffic. Thanks.”

Yeah. The advanced RYS Academy stuff wasn't for traffic it was more for SEO, but RSS Masher can actually generate traffic. There's a couple of ways that you can do that. Number one, you can burn, feed burner feeds from the RSS Masher feeds, because a lot of people will subscribe to feed burner feeds, or pull them, essentially scrape them to republish for auto blogs, and stuff. I've noticed that a lot. I've got some old feed burner accounts that have feeds that I generated five years ago, that have hundreds of subscribers, which is crazy, to me. I know that just burning a feed burner feed alone can actually get you some traffic. If not, actual traffic, it can get you some additional links, because people will use those feeds sometimes just to set up for auto blogs or for filler content, and that kind of stuff. You can get additional links from other peoples websites that way. Okay? That's number one.

Number two, is if you are building out syndication networks for those RSS Masher feeds, tier two networks, and they're themed well. Right? You have your own IFTTT network around it, then over time they should build up authority in their own right, and start to generate some traffic, because some of the blog posts, the posts on the web twos will get found, just naturally, organically, they'll get found, and will generate some traffic.

This Stuff Works
Another way, probably the best way, or the quickest way to shortcut that, or to generate traffic the quickest is to, if you were using Browseo, I don't know if you are, or not, Greg, but Browseo is a fantastic piece of software that if any of your networks that you set up for syndication the RSS Masher posts, or the RSS Masher feeds. I should say, if you were to take the time to actually build out the social profiles and engage, or hire a VA, which is what I recommend you do, is hire a VA to run Browseo for you, and to just work on, let's say you had, I don't know, let's just throw out a number, let's say you had five syndication networks that were well themed, persona based, or they could be sudo brands it doesn't matter, but they're well themed and you're feeding them with RSS Masher, then what I would do is have a virtual assistant actually using Browseo to start building up, like for example, the Facebook profile, and the Twitter profile of those five different accounts. Right?

That way over time, it's not going to happen overnight, but over time you should have a true real following that can generate, that's interested in that content, that's going to generate real traffic. That's where the power of RSS Masher comes in, in my opinion. SEO part of it is great, we can accomplish SEO, achieve an SEO benefit from just using RSS feeds, traditional RSS feeds, and we cover how to do that in advanced RYS Academy, and also Lisa Allen's Rank Feeder. It's a great tool for adding SEO, or for improving SEO with feeds.

The traffic aspect of it is in my opinion is where RSS Mashers shines, and doing what I just mentioned with building out some real profiles for specific networks, and then actually engaging, and building up followers, not just a 100% auto posting all the time. It's going to take a little bit of work, but once you build up those social profiles now you have a real active audience, and engaging audience that's going to send real traffic, real social signals, and real engagement to wherever you chose. Hopefully that was helpful. Does anybody want to comment on that?

Hernan: Sorry. I was muted. Yeah. I mean, I second what you were saying. We have had great results with Twitter for example, you know for personas. Using that, using completely 100% auto pilot Twitter accounts, that they will become influencers, and there's some studies, right now, and some patents, maybe this is a job for Marco, but when you can, when a persona becomes an influencer, every link that he or she posts on their social media will become much more strong. You know what I mean?

For example, many people like doctors, and I don't know, scientists, and researchers, et cetera, they do not own a website, you know? They don't. What they do is that they put papers that you can find on Google's Caller, for example, and you will find those names over and over again, and on the internet of things the semantic web, people are actually things, you know? In terms of how Google process them.

Let's say Bradley Benner appears over, and over, and over again as being an influencer on the search engine ranking space, or the search engine marketing, or whatever, internal marketing space, digital marketing space, so you will start being quoted on articles, and you will be found on Google's Caller, and you will be found here, and there, and there, and then you will have a Google Plus profile, et cetera, that link that you put out on your social profiles on Twitter, on Google Plus that you share on YouTube, et cetera, will become much more powerful and relevant than a persona. I get hammered every day with those fake Facebook profiles, you know, that you can totally tell that they're fake. You know?

That persona, that person becomes an influencer. You can actually emulate this behavior as Bradley was saying with Browseo. One of the best ways of doing it is by sharing authority content, et cetera. RSS Masher is a great, I mean we have been doing this with RSS Masher right now, but we have been doing this with other free tools like [inaudible 00:14:59], we used to do Yahoo! Pipes, which I love that tool, Yahoo! Pipes, back in the day, but the theory behind it is always the same. You can get a ton of traffic, because of authority robbing, like your website being mentioned over and over again among other authority websites, we already know that, but we have been founding that personas, the more following they get, and the more they get mentioned among other experts, et cetera, the more weight their links get. Doesn't matter where they get shared. Does that make sense? Am I making any sense? At all?

Bradley: Yeah. Of course. I mean, that's kind of the whole point, and that's where Browseo is so strong, because you can actually create digital footprints, which is what you want to do. SEO's always say, we want to try to minimize, or reduce, or hide our footprint, eliminate a footprint, but with Browseo you do it correctly, you're actually creating a digital footprint, which is what you want.

Hernan: Yeah.

Bradley: That's how you can make personas become influencers. Even if their not influencers, if you get enough following and engagement from a persona account, it doesn't have to necessarily be an influencer for it still to carry weight. You can still generate traffic, and again, like Hernan said, the links from those type of accounts that are weighted more heavily count a lot more. The links are weighted more, as well. It's not just the traffic, it's also the SEO benefit.

This Stuff Works

Using An Old YouTube Channel To Optimize A New Site And YouTube Channel

Okay. Very good. The next one. Chris [inaudible 00:16:35] says, “I have a brand new site with an IFTTT network that includes an empty YouTube channel, I will now be adding videos to. It's theme is identical to a three year old YouTube channel that I have, that only has three videos and a total of 600 views. I'm wondering what to do with the old YouTube channel, if there's anyway to use it to benefit the new site, and YouTube channel? Thanks.”

Yeah. I mean, you could, if you got, if it's a three year old channel it's only got three videos and 600 views, doesn't seem like there's a lot of traffic, although it could just be the channel because it's older, it has some inherent authority, in which case all I would do is just link out from each video in that channel to the new channel, or the new videos in the new channel. That's pretty much all I would do.

You could also add potentially if it's the same theme, like you said, you could also add those videos into a playlist on the new channel among the videos in your new channel, as well. So, if you're using YouTube silo method, which you should be, and that's using playlists to silo your channel, you could include those videos, but guys, by the way you can include other peoples videos in your playlist. That's how you can actually siphon some traffic from more popular videos. Right?

You can grab other peoples videos and put them into a playlist to help optimize for your term that you're trying to rank for. Here's a little trick, too, I talk about this in YouTube Silo Academy, but you can also put a comment in the video section, the comment section of popular videos, and mention your playlist. You don't put a spammy comment, comment on the video, make it a genuine, valid comment, but then drop, say, “Hey. I've compiled other videos around this topic, or this subject, or whatever, go check them out here, and drop a link to your playlist.

Now, sometimes that'll get moderated out, but sometimes, if you're adding value in the comments section, there's a good chance it will stick. That's how you not only get the video from somebody else's video in your playlist, which can help siphon authority, but at the same time you can put a, drop a link in that comment section that links to the playlist. A very, very powerful method. That's something I would do, Chris. I would go ahead and use those videos to add to playlists to your new channel, as well as link from the video description of the old videos to the new videos, once you have them added to the new channel. Okay?

Optimizing Videos Using Buddy VIP Keyword

He says, “Also, I just started using Buddy VIP, if Buddy shows 15 closely related phrases that can all rank easily, examples,” and he gives several examples, “Would you create 15 separate videos, or instead create only one or two high quality videos and optimize them for all related phrases?” All right. That's a tricky one, Chris. It depends on what you're trying to do. The best answer is, yes, I would only want to create one or two high quality videos, and optimize them, because here's the thing, guys, spam videos just don't work like they used to.

You might be able to rank spam videos, but the traffic conversion is really poor on spam videos. Other than just crowding other people out, like taking up more space, in other words. There is really little value in spam videos unless you're using spam videos as a link building tool to power up other videos, that are higher quality, videos with higher production value. Right? It's best to optimize one or two high quality videos from a traffic, or from a conversion standpoint, from a user standpoint. Right?

As far as for SEO than you can use all those variations of the keyword as feeder videos, essentially supporting articles. Right? Think about a silo again, and this is what I'm talking about with the YouTube Silo Academy using playlists to create silos. For example, let's say your top level term is more competitive, and you've got 15 variations that will rank somewhat easily, you could basically create a separate video that could be spam videos for each and everyone of those variations of the keywords all linking in the description area linking up to the one video, that's the high quality video that you want to rank for, for the more competitive turf.

That again, is the YouTube silo method. Right? That works really, really well, that's something that I've been doing for several years, now, is just using a tool like Hangout Millionaire, or Live Rank Sniper's is another one now that's out, or Video Marketing Blitz, which is Adam's product. Anything like that, that you can create a bunch of spam videos very quickly and then use the playlist method to build supporting article links, essentially, they're supporting videos. Right? Up to the top level term that I'm trying to rank, but again, that's strictly just an SEO method.

When it comes to traffic like actually converting visitors, and engaging viewers of the video, then you're going to have a much better success rate using high quality videos. By the way, you can take those one or two high quality videos and change them up slightly, and still use those for each and everyone of the terms. The problem is I don't like to do that on a money channel. Here's what I mean by that, on money channels, on channels that I want for long-term, I don't like to spam those channels at all, period. I don't like spamming YouTube with money channels. What I will do is create a supporting channel.

This Stuff Works
In your case it looks like you might even have one, a three year old channel that you could use, I don't know if it's the same niche, but I like to create supporting channels for spam videos that I use to link to the video that I'm trying to rank on my money channel, if that makes sense, because if you take the same one or two videos, and just change them slightly, and upload them to the same channel, optimized for all those different keyword phrases, somebody could report your channel as a spam channel, and if a YouTube moderator comes by and takes a look at your channel he or she could determine that it is a spam channel, and terminate it. That sucks, because especially if you put all your work into it.

I would recommend creating one or two high quality videos, optimizing for the top level, most trafficked terms, put those on your money channel, and then use a secondary channel, either a new one or an older one, preferably an older one, if you have one to do all your spam videos. Where you just take those same one or two videos, that you've already created and basically optimize them. There's video spinners and all that stuff that will change the file type or the file link, and that kind of stuff. Then, you could use those on the supporting channel to blast out for each and every keyword variation, but all linking to, in the video description, to the videos that you want to rank on your money channel. If that makes sense? Okay? Again, it's all about mitigating risk guys, trying to reduce the possibility, or the impact that it would have if Google or YouTube was to terminate an account. Okay?

Serp Space Link Building Service For Foreign Language Site Like Chinese

All right. Wong says, “Bradley, can I use Serp Space link building service for foreign language sites, like Chinese? I personally will supply the keyword, if I tell them what my niche is about, can your team write articles in niche, and translate to Chinese?” No. We cannot do that Wong. If you have something that you want links built to, we can do that, it's not going to be, we're not going to write something, and then have it translated to Chinese, and then post in Chinese, though, I can tell you that's not something we're going to do.

Again, if you have something that you want us to build links to, we will do that, but we will be using English based articles and stuff like that. It shouldn't really matter. I mean, I don't know, I've never done anything in Chinese, as far as tried to optimize any of that, I'm going to actually defer this to Hernan and Marco, because they do a lot of foreign language stuff. What do you guys think?

Hernan: Yeah. I agree with you, it shouldn't really matter. I've run websites with tier one, I've ranked Spanish websites with tier one English links, which I wouldn't recommend. As a test, it's funny. The reality is that, Wong, first I haven't heard much about doing SEO in China. I don't think Google is the bigger search engine over there, unless you're trying to optimize for people outside main land China. You know what I mean?

With that said, it shouldn't matter that much, because again, for foreign languages it's okay if you have a tier one network built in Chinese then you can pump it up with English back links. Have in mind guys that we don't have the tools, like there are no tools, like literally no tools to have as many variations of content.

For example, in foreign languages in Spanish, Italian, German, you name it, Japanese, we can not pin that, because it will require us to do a heavily manual labor, because the most advanced tools they're all for the English market, and whatever, you name it like the best painter whatever you're trying to do. Most of the article services that we are using will only output English content and variations, et cetera that you need for this to work will not be the same, because there are no tools whatsoever to make that happen. I would say that you test it out, because I don't think you will have any kind of issues, because usually, again, it's ways here in other languages.

Bradley: Yeah. Remember if tier two links, Wong, isn't going to matter, like Hernan just said, if you're syndicating your content to a branded tier one network, anyways in Chinese, that's fine, because our Serp Space link building service is for tier two and beyond, anyways. Essentially you power up your tier one network, or any tier one links that you want. It could be citations, press releases, whatever you want, but we're building at tier two and out from there, so we're not actually building direct to the money site, so that's like Hernan just said, it shouldn't really matter. Okay?

Best Way To Communicate With Different SEO Clients

Edward's up, he says, “Bradley I've gotten a lot of new clients, because of you, and Brian Willey, I will plus one that. I have a lot of new questions, including how to take care of so many accounts without inconsistencies while crushing my competition. I would like help from you and Hernan to be the best SEO in my area. What is the best way to communicate?”

Number one, Edward, the first thing I would tell you is start outsourcing, hire some virtual assistants that in my opinion there's no way that you can scale on your own. I don't know whether you are doing that already Edward, I'm just, for the benefit of everyone I would recommend that you start outsourcing, hiring virtual assistants, create processes, working procedures out of all of the tasks that you perform. We have a training program called Outsource Kingpin that teaches exactly the process that we use to create working procedures or a process-process, so to speak.

This Stuff Works
That's how we train all of our virtual assistants to do things exactly the way that we want them done, but that's what I recommend, number one, Edward is to start hiring virtual assistants and training them in the way that you do things, so it's great to hire green virtual assistants, or virtual assistants that don't have any experience doing SEO services, or whatever, or limited experience, because that way you don't have to unteach them, you know, unlearn them, what they've already learned, you just teach them straight from the start how you want things done, and that's what we have found to be hands down the best way to hire and train outsources. Okay. That's number one.

Number two, if you want help from me and, or Hernan the best way to communicate is to join our MasterMind, because that way you have access to not only Hernan and me, but also to my other partners as well as all of the other high level SEO's and marketers in our MasterMind. That only costs 297 a month, plus you get all of the other training that we have, most all of it included, if it's under 300 bucks it's included, if it's over 300 bucks you get 30% discount off anything else that you decide to purchase. If you want one on one consultation, I charge a minimum of $400.00 an hour, I think Hernan charges somewhere around that, maybe even more.

If you want a one on one consultation, honestly, the best thing to do is, it's more cost effective to join the Mastermind because you can still ask us questions in the actual community as well as we have biweekly webinars where we get real in depth on stuff with our Mastermind members. That's what I recommend, is you join the Mastermind, that's going to be the most cost effective for you, plus you'll get a hell of a lot more out of it than you would just from a one on one consultation for an hour from either one of us.

Hernan: Yeah. I agree. I wanted to say real quick that, in the same line that outsourcing many business owners and agency owners, because that's great Edward, you're having growing pains, which are great problems to have. I usually like to say that we as entrepreneurs we do not solve problems, we create new ones. You know?

Bradley: Right.

Hernan: I would rather have the problems that you are having Edward, then the problem of not having enough money at the end of the month, so that's great congratulations for taking action. With that said, on the Mastermind we touch base, because we have a lot of people that have their own agencies on the Mastermind, and we touch base repeatedly on productivity, outsourcing, et cetera. One of the things that I'm going to drop the last podcast episode, last week's episode 59, that we made with Adam, we touched briefly on outsource campaign, that I think that, correct me if I'm wrong, Bradley, but if he joined the MasterMind he gets it?

Bradley: That's correct. Yeah.

Hernan: Okay.

Bradley: Yes. You get Outsource Kingpin as part of the MasterMind. That's correct.

Hernan: Okay. That's cool. That's, that. One of the main pain points that many agency owners, or that they're growing their agency have is that outsource, hiring outsourcers is hard. It's hard. If you go out on your own like posting on these outsource, or freelancer, you will get hammered, literally, with propositions, postings, people applying to your job offer, and that can be cumbersome, that can be a nightmare in of itself. Then, you need to train them. Then, you need to make sure that they don't leave. We have developed a process, Bradley has developed a process, a really, really straightforward, it's super simple, and it will eliminate 95% of the manual input that you need to put, and you make sure that you get 100% of the time you will get the best VA's that you can get for that position. You know?

Bradley: That's right.

Hernan: Because you're filtering, you're doing some heavy filtering, so at the end of the day you post the way we tell you to, how to post, then you set up the funnel, and then you end up internally maybe five, or maybe three, or five, or seven, if you're too picky. You know? For that same position. It's crazy the quality of people that you end up getting from that funnel its mind blowing. At some point it happened with us with Semantic Mastery, and it happened to me, personally, because we use these funnels over and over again, that we have trouble deciding. You know?

Bradley: Yeah.

Hernan: Because we'll have overqualified people and we will say, “Screw it. We'll hire them both.”

This Stuff Works
Bradley: I was just going to say, that's typically what happens. Once we set up the hiring funnel, and run some prospects through it, once we get through the interview process, we end up with such qualified candidates that even if we only had one position to fill to begin with, we generally end up hiring two, or three at the same time, because-

Hernan: Yeah.

Bradley: They're such good candidates.

Hernan: Yeah. That's, that. I'll put the link over there. I'm looking forward to-

Bradley: By the way-

Hernan: Yeah.

Bradley: Hernan, if you don't mind, jump into Click Funnels and grab the webinar registration link for that, the Outsource Kingpin webinar.

Hernan: Yeah.

Bradley: Because, Edward, I recommend that you join the MasterMind for real, but if you want to just go through the Outsource Kingpin webinar that we did where we walk through the process and everything, there's a webinar, an auto webinar that we have set up for that, and you can always go check that out first before you pull the trigger.

Hernan: Mm-hmm (affirmative).

Bradley: Okay.

Hernan: I'm going to drop them both on the events page.

Placing Your Logo In Creative Commons Videos In YouTube

Bradley: Very good. Thank you. Ethan's up. He says, “Hey, guys. Hope you're enjoying the holiday. This question is about local Kingpin video using the creative commons videos for your YouTube channel. I understand that these videos are free to use and modify, but I noticed that some of the CC videos look very professional, had their company logo on the lower corner of the video, I may be wrong, but I remember Bradley saying in one training video is that you can put your logo in front of the old logo from branding purposes, but I just wanted to confirm. Is it okay to place your logo in front of those?”

I don't know that, Ethan, and I don't remember ever saying that anywhere, that might have been somebody else that had said that. I typically do not do that, because I'm not sure what the Creative Commons licensing states when it comes to that, so from my assumption without doing any research, I don't think that would be legal to do. I mean, what's the worst that could happen? You could get somebody that would say take the video down, or they'll report you to YouTube and you get a strike on your channel.

This Stuff Works
As far as I'm concerned I don't think anybody, there would actually be any legal recourse, but I'm not an attorney, so I'm not giving legal advice, but I just want to let you know that I typically will not do that, will take somebody else's video then put a logo overtop of theirs. Usually, I will try to find, if I'm going to use Creative Commons, which I don't very often, I know Justin Sardi likes to do that, Zane Miller likes to do that, I typically don't. I like to have videos made instead.

I'll just go to Fiver or go to Upwork, and I'll hire somebody to create videos for me as opposed to actually using Creative Commons videos, if I cannot find one, if you find something that's decent, that you don't have to modify, and coverup logos and all that stuff, then use that, but if you have to go through that trouble, again, I don't know what the legal requirements are for that or the consequences of doing that, so I just won't even bother is my point. Okay?

I'm just thinking to myself why the original creator would put their logo there in the first place and it seems entirely possible to me that some may do this to discourage anyone else from stealing and rebranding the videos. That some of the CC videos be marked by as CC by accident? Yes, Ethan. That is most likely what has happened, I don't want to say most likely, but there's a good chance that some of those videos were uploaded under the Creative Commons attribute without the uploader even noticing it, or recognizing that, being aware of it. Right?

That would be my first guess, but it also could just be that people are looking to get more traction out of their videos, and so they add them as Creative Commons, because they know that more people will look at them and possibly use them for their own marketing efforts without taking the logo off. Right? It could be that, that was done intentionally, I'm not sure what the intent was for this particular video you're talking about, but again, I typically would not do that.

Hernan: Yeah. I wanted to add real quick, Ethan, there are several levels of Creative Commons, like create a comment you can use for commercial use without citing the source, and there are some Creative Commons that you will be compelled, and you will be, it would be compesatory for you to cite the source. You know? Because there are several levels, and several categories, or licenses free to use for commercial, without citing the source, those kinds of things, but I'm guessing that you've come across one of those videos that will need you to cite the source. You know?

Bradley: Yeah.

This Stuff Works
Hernan: You can use it, but you need to give them credit, which is fine. I mean, if you want to use it, go ahead. Now, with that said, you can get videos done for whatever you are doing for five, or for five, or ten bucks. You know? I would [crosstalk 00:36:45].

Bradley: Yeah. Honestly, Fiver videos typically, a good Fiver video now will cost you 30, 35 bucks, whatever, not a big deal.

Hernan: Right.

Bradley: I mean, if it's something you could do Ethan is take the Creative Commons video and you could find hint, fact you could use Outsource Kingpin to find a video editor that you could hire on an as needed basis, like a virtual assistant. Right? You could hire a video editor that essentially just send the video, the Creative Commons video to the video editor and say, “Look. I want something like this. Can you make it happen?” A lot of the times they can duplicate something similar to that, and it will be unique to you, so it'll be your own video at that point, you're free to do what you want with it, without having to worry about any sort of legal action for misusing Creative Commons, if that makes sense. Okay?

Questions Regarding Update Webinars In IFTTT SEO V2

Greg's up, he says, “Any IFTTT training the first section updates includes several update webinars,” yeah, that's correct, Greg. “Nothing for December,” yeah, we're not actually going to have one in December, the next update webinar has already been scheduled. That's for next Wednesday at 5 p.m. okay? That is update webinar number eight. Then, in the last section of the bottom page is called Update Webinars, it just has four webinars. “Is that by design, or by design to have some of the same webinars in both sections?” No, Greg. That last module can just completely be removed from the training area.

I'm not sure why there was another module put down there for update webinars, but I'm just putting all the update, well, the update webinars, in my opinion, should be in the update section, which is module number one, or number two, I cannot remember. That's where the update webinars should be. That bottom module can be removed. In fact, somebody, you know what? I'll make a note of that. I'm going to do that right now. Excuse me, guys, I'm taking a note. Remove webinar module. Okay. Yeah.

Update webinar number eight is next Wednesday at 5 p.m. it's in the IFTTT SEO Academy Facebook group, click on the events tab, and then you can click on that link, and it will take you over to the actual Google event page, where the webinar will be held. That's update webinar number eight. Thanks for pointing that out, Greg. I know that module, that bottom module, is there, it just needs to be removed. Okay. All right I made a note of it. It'll happen in the next couple days.

Curt says, “Great Christmas. Glad you folks had a good one, too.” I did. I had a great one. Thanks, Curt. Let's see what's next? Okay. Michael says, “No coupon code needed for the Udemy course, so just go to the site, and all the prices are $15.00 each.” Awesome, Michael. Yeah. I wasn't sure if new accounts got the same deal, or what, but I know mine has that deal, and I'm telling you man, those three courses I posted, I'm just doing the remarketing one, right now, but I picked up the other two, because the remarketing one is so good.

This Stuff Works
What I really like about those is the fact that, you guys know how we do training, we don't just teach how to do stuff, we teach why you do it, too. Right? I think that's critically important for anybody. Like, me, personally I need to know why I'm doing stuff, not just how to do it. The courses that I pointed out, he goes through great lengths to build the foundation first, and I think that's really, that's so overlooked in our industry. You know what I mean? Building that foundation of understanding the technology behind what we're using and how it works, and why it works that way, and all that kind of stuff, and again, I'm just really, really impressed with the course, with the remarking course, so I picked up the other two, as well.

Okay. “What are the names of the courses?” What do you mean what are the names of the courses? I dropped the links. There on the page, Edward.

Adam: I got them covered.

Best RSS Feed Creator To Create A Feed For Any Page

Bradley: There on the page, Edward. Just go click on the links, it will take you directly to the course. Did you drop the … yes, you did. Never mind. “I need to find an RSS creator to create a feed for any page, all the ones that I used are debunked to which should I buy, RSS Smasher?” Yeah, Edward. It depends. If you're just doing it strictly to create a feed for any page. I'm not sure what you mean for that. To create a feed from a page? I'm not sure about that, but I can tell you Lisa Allen's Rank Feeder, you can take a single post, or a single page, or a single YouTube video and stick it into a created feed with other content.

That's what creates co-citations a very, very powerful method. You can make that post what's called a sticky post, so it sticks in the feed at all times, which means every time the feed is updated with new content from other publishers, and the bots come crawling that feed, your post, your sticky post, which could be again, a page, a post, a YouTube video, anything, will always be associated with that other content. It's called co-citation. Very, very powerful method. Rank Feeder is outstanding for using RSS for SEO. RSS Masher is in my opinion better for traffic generation. If that makes sense?

Rank Feeder in itself is outstanding for SEO, because of being able to basically take any static item and stick it in a feed, which is dynamically updated every time new content is added. Does that make sense? You don't even have to be the one adding content, you can benefit off of other peoples activity by creating a feed with your post, your item being made sticky in that feed. If that makes sense?

It's a toss up, really. It depends on what you're trying to do, if you're trying to do strictly SEO, Rank Feeder is the best option, if you're trying to do more traffic generation, then I would stick, I would go with RSS Masher. In fact, we have Mastermind members that are using both, which I completely understand, because one of the questions was, “Can we replace Rank Feeder with RSS Masher?” I said, “I wouldn't do it,” if you're getting, achieving success with RSS Masher, excuse me, with Rank Feeder already, if you are getting good results, I wouldn't discontinue that. I would continue using that, and that RSS Masher as another tool in your toolbox. Okay? Wow, we're almost done with questions this is going to be good timing.

Number Of Brand Navigations To Add Per Month In Crowdsearch For A Site With No Brand Search

Michael [inaudible 00:43:07] is up, he says, “My site has 40,000 impressions, and 3500 clicks per month, currently no brand searches. In Crowd Search, how many brand navigation's would you add per month for this site?” That's a great question, Michael. I would start slow and build it up. Build the volume, or the velocity of brand searches over time. What I would do is go in and create a brand search, and guys remember navigational searches are, there's several variations of navigational searches. Right?

You could have the brand name, let's just use company as the name, so Company then you can have Company phone, Company contact, Company location, Company website, you can use all of those different type, you can add Company plus keyword, right? Company plus services, like different service or products that you sell, so now you can start associating the brand name with those keywords, or those products, or services. There's a ton of things that you can do with navigational searches.

What I would recommend that you do is set up variations of those navigational searches, and then put them all in Crowd Search, but only turn on two or three at a time with very, very low volume, and then every, maybe set a calendar reminder to once a week, go in and cycle through, in other words, turn off the two or three navigational searches that you had on for the past week, turn those off, and turn on the next three navigational searches with very low volume. Then, do that over the course of a few weeks, and then start to slowly edit the volume numbers. Right? That you are increasing the search volumes. The click through.

Start increasing that over time, but I would start real, real low to begin with because if you have no brand searches to begin with, and you can find out whether you're having any brand searches guys by going into the search console. Right? Take a look at the search query report. Then, you'll be able to determine if you have any brand searches, and if you don't that's a great opportunity for you to use Crowd Search in how I think Crowd Search signs the most, and that's navigational searches. I think, that's the most powerful way to use Crowd Search, is navigational searches, and I've been saying that since it was released in November of 2014. Okay? To this day, I still think that's the most powerful way to use it.

This Stuff Works
You start to ramp that up, and over time those navigational searches are going to give, add a lot of weight to your site. It's the site weight algorithm, or patent from Google, and I don't know, that's not the official term for it, but I know that patents exist. I've seen it. You will actually add weight to your site that way. Very, very powerful method, but start cycling through that. Again, just set a calendar reminder, better yet, have a virtual assistant do that for you, that way it's not even something you have to do yourself. Okay?

All right. Cool. “Thanks, Adam, for the RSS Masher link.” All right. Hey, guys, if we don't have any other questions we can wrap it up just a couple of minutes early for the end of the year. We've got Master class that starts in about 15 minutes. I'll give it another 30 seconds or so, if you have any other questions post them. You guys have anything else you want to add before we wrap it up?

Hernan: I think we're good. I just wanted to wish everyone that they start, that they end 2016 in a great manner. They start 2017 in an even better manner, and I would suggest that maybe Adam can refer and defer to this, but I would suggest that you don't make new year resolutions, but you start working, right now, for whatever you want to achieve by the end of 2017.

Bradley: Yeah.

Hernan: Do not make resolutions, if you wanted to achieve something this year, you should have been working in 2015 to do it, so now is your time to start working for whatever you want to achieve in 2017.

Adam: Yeah. I'll tell you what, how about this? The first three people, sorry about the feedback, the first three people who give us a serious explanation of what you want to do in the first three months, and you're going to start working on it, when I get home, if you write it down, I'll pick the first three on the page, tell us what you're going to do, at least two sentences, tell us what your plan is, and I'll send you out the Entrepreneur On Fire book, so you can plan out your 100 days and get it done. We're serious about it. Get out there, get started. Like Hernan said, don't make new years resolutions just start doing something.

Bradley: Yeah. Here, I'll add something, and Michael I'll answer your question, here, in just a moment, but since we have a few extra minutes to build on with what Hernan just said, guys sit down, draw out a plan, set goals, I know goal setting is so abstract and for the longest time, for so many years in my business I never set out any goals. I never defined my goals, and wrote them down in clear written, to me, there's something about handwriting stuff, too that makes it seem like I take more action for some reason when I write stuff down by hand versus typing it out.

Take a notebook and sit down, guys, and spend an hour or two, literally thinking about what you want to accomplish in 2017. Think about where you would like to be one year from today. Where you want your business to be? Visualize it. Close your eyes. I don't care how stupid you feel sitting there doing it, just close your eyes and visualize what that day would look like at the end of the year, next year, if your business is where you want it to be at that point.

From that point you work your way back and break down, okay, what's it going to take for me to accomplish that? Start breaking it down into manageable chunks. For example, I mentioned this, I think last week, somebody asked and I said the Twelve Week Year is a book I highly recommend for planning, and that's something that you can literally, you could take your one year vision and break it down into four chunks, four big chunks, which would be each, quarterly chunks, and then all you do is take each quarter and from each quarter chunk give 25%, each one of those, you take it and you break it down into monthly activities. You take your one chunk, your quarter chunk, break that down into monthly goals. Right?

You would have three monthly goals, then you break the monthly goals down into weekly goals. You'd have four weekly goals to equal the month. Then, you break that down into daily goals. You always work your way back from the end goal back to today. That's how you, in the Twelve Week Year, guys if you haven't, I say, make 2017 the year that you apply some methodology such as that, because you'll get so much more done, it will help you to stay focused, and it will help you to avoid distractions, and avoid shiny objects, guys.

This Stuff Works
Write down your goals, and post them somewhere, like a whiteboard, whatever, post them somewhere where they're within eyesight of your workstation, so that you can constantly be reminded of what your goals are, so that when you get that JVZoo email with the new shiny object that promises riches in three days from a push of a button, you'll avoid it, because it won't be something that's actually moving you towards that goal that you're looking at. If that makes sense? Keep that in goal in front of you at all times to be a constant reminder of what your overall vision is, and it will keep you from straying from the path that will get you there. If that makes sense? Okay?

I told Michael I would answer this, “I have added five variations of brand navigation's already in Crowd Search. I set up at two per month for first month. Is that too low?” Yeah. I would think that's a little bit low, Michael. I mean, again, guys, always air on the side of conservatism, be conservative when it comes to that, instead of aggressive, in my opinion, unless it's a spam site, a turn and burn type thing, but yeah, start low, but I would say two for the first month is, that's one brand search every 15 days. I would go a little bit more aggressive than that, maybe 10 for the first month. That would essentially be one brand search for every three days. Right? Roughly.

Then, I would kind of work my way up from there, but again you can always go lower, that's fine, and build up slower. That's entirely up to you. It seems from the stats that you were posting earlier 3500 clicks to your site every month, you could go a little bit more aggressive on those numbers, and you'd be fine. If you had a site that only had 50 clicks in a month, then yeah I wouldn't say do 10 brand searches right off the bat. Two would be a good number for that, but since I think you said you had like 3500 clicks a month, you could go quite a bit more aggressive, even probably 20, 25 brand searches per month for each variation.

Again, I would start ramping that up slowly. Maybe start with 10 per variation, and cycle through them. Only run two or three concurrently at any one time. Then, every couple weeks go in and switch it out. Turn on the other ones that haven't been running. That kind of stuff. Then, ramp it up from there. Start off with maybe 10 click throughs per month, per variation. Then, ramp it up from there. Okay? Cool. Okay. I think we're done. Are we done?

Adam: I think so.

Bradley: Okay.

Adam: I think we got what? One more person wants to post just to clarify. I'll send you the book for free when I get home. Look it up. Hernan, do you remember exactly what the name of the book is? Is it the EOFire, I forget what they call it, now.

Hernan: The Freedom Journal.

Adam: Yeah. The Freedom Journal. Thank you. I used one last year, it was great. I ended up making my own book based on this, and a couple of others I've used. If you just want to tell us what you're going to do, and then this will help you plan it out. This is like a 100 day, broken up into sprints to help you achieve your goals. I think we got one more spot, if somebody wants to answer, and tell us what your plans are, and what you want to do with it, and I'll go home, I'll contact you, and I'll ship it to you for free.

Bradley: Toby, to answer your question. That email that you're talking about is the email that YouTube sends, because you're a subscriber to our channel. When you click that link, it takes you to the watch page on YouTube instead of to the event page. However, right in the description is the link to the Hump Day Hangout page. The event page, which is what you're looking at, here.

Guys, if you ever have trouble finding the event page just go to semanticmastery.com/humpday one word, and it will take you to this event page, or if you cannot remember semanticmastery.com/humpday, just go to semanticmastery.com and click on the Hump Day button on the site, and it will take you over here. Again, that email that you received is an email from YouTube because you're a subscriber. When you click on that link, it's going to take you to the watch page, but in the description of the watch page is the link to the Hump Day Hangouts events page. Okay? All right. Anything else guys? Can we wrap it up?

Hernan: I think we're good to go.

Bradley: We're done. Okay. Cool. All right. Again, thanks everybody for being here. Master class starts in five minutes. Thanks for an awesome year for 2016 guys. 2017 will be even better.

Hernan: Yes.

Bradley: We will be reaching our three anniversary as Hump Day Hangouts in October of next year, which will be what? That will be episode 154?

This Stuff Works
Adam: 154.

Bradley: Or, 156?

Adam: 156. Yeah.

Bradley: 156.

Adam: That's awesome. Yeah. Thank you, guys. Everybody, here, and everybody watching. This has been an awesome year, and I'm looking forward to 2017.

Bradley: Yeah.

Hernan: Yes.

Marco: By everyone, happy new year.

Hernan: Bye.

Bradley: Bye, guys.

Marco: Later, dude.

This Stuff Works


Weekly SEO Q&A – Hump Day Hangouts – Episode 110

By April

Click on the video above to watch Episode 110 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 

 

Announcement

Adam: Hey everybody. We are live, and welcome to episode 110 of Hump Day Hangouts. We got part of the group here, so we'll do quick hello, and then we'll get started. Marco, what's going on man?

Marco: Quick hello.

Adam: Well played. How's the weather?

Marco: It's great, man. It's fabulous. Rain is leaving us, so now we won't have rain for about four or five months, and it'll still be warm.

Bradley: That's because all your rain is going to where Adam lives as snow.

Marco: Yeah.

Adam: That's why I got my beanie on in case we get an avalanche in here.

Marco: Oh crap.

Adam: How about yourself, Bradley? How you doing?

Bradley: I'm good. Happy to be here. I've got a lot of questions already.

Adam: All right. We'll keep going then. I wanted to let everybody know, next week, if you're subscribers, you're going to be getting an email with some special offers. We've got a couple offers next week that we've never had before. Going to leave it at that. We got some cool stuff coming up, and we're also going to be tying that in with some charity work that we're doing. We're going to be donating some money from each of the sales to two foundations I guess you call them. Toys for Tots at the USMC Foundation, and then the other one I believe, Bradley correct me if I'm wrong, but it's the Shriners Children Hospital.

Bradley: Yeah, Shriners Hospital for Children. Correct.

Adam: That's it. Got you, so we're going to be donating 10% of every sale to both of those, or dividing up between those two. Not to get that wrong. Hopefully, and also if you're interested in just donating, we may put a link definitely up to that. If the products aren't for you but you feel like donating and you're in the spirit, then by all means help out some kids over the holidays.

Then Marco and Bradley, you had something about Near Me, right? We had the webinar last week. I think some people were still asking us about the Near Me webinar we did with Mike Pierce, so if you just want to fill people in on what was going on there.

Marco: Sure.

Bradley: Before we do that though, got to say hi to Chris and Hernan who both show up fashionably late. Hey guys.

Hernan: Hey guys. Sorry about that, but for some reason Hangout wasn't liking it.

Bradley: Blame Google.

Chris: Same here.

Hernan: Yeah, always.

This Stuff Works

Near Me Domination

Bradley: As far as the Near Me stuff guys, since the webinar that we did with Mike Pierce and Angel Cruz about the Near Me Domination is what it was called, and looking at the Near Me key words there's a shit ton of traffic there. It's kind of tricky as how to I guess monetize that traffic properly. If you're going with local there's I think some restrictions or some road blocks, because people that are searching with the Near Me key word are typically – I mean, that's like a national search. In other words, it doesn't matter where they are in the country, they'll search for that. Optimizing for SEO purposes, there's a ton of traffic. I haven't been through the course 100%. I've scanned through it, but I think that for local stuff there are some challenges that again, are probably resolved within the content itself, but I haven't been through it like all the way through. However, that said, I've been playing with it ever since last week, because when I saw how much traffic there was on those key words it really got me excited.

You guys know I've been doing a ton of pay per click click stuff, Adwords stuff, so I set up several different campaigns now for Near Me key words, and I'm testing affiliate offers. What I'm finding is there is a ton of traffic in those Near Me keywords. For affiliate offers the challenge is people typically that are searching for something Near Me are typically looking for a service or a class or whatever that's near them, so trying to monetize that traffic with affiliate offers is been a bit challenging for me. I'm getting a ton of clicks through to my landing page, but I'm not sure that the offer is jiving correctly with that type of traffic. I'm going to keep testing with various offers to see if I can capitalize on the traffic that's there. It's pretty exciting, and I think I'm going to continue testing with it. I've thrown a couple hundred dollars in the traffic in the last week at it already, and I plan on continuing to test until I find a few methods that work really well. I highly recommend that you guys check it out. I don't know if that offers going to be open for anymore than probably about another 24 hours or so. Adam do you know when it closes?

Adam: Yeah, we'd have to look. I put on there – I'm not sure. Sadly, it might already have ended, but I think – They said a week, and I thought it was last Wednesday, but if not, like I said, check out the webinar. There's some killer information in there.

Bradley: The last thing i want to say about it is just that I think that there is a ton of traffic there. There's no doubt. I've proven that through my own data, which by the way, we're going to have master class after Hump Day Hangouts today. I'm going to be going through some of the Near Me campaigns that I've set up and ad words with the master class guys, so those of you that are in master class, you'll be able to see some of my data from the last few days, so I'll share that with you. But what I'm saying is there's a ton of traffic there, and why not take advantage of it while it's there. What I mean is, every time we find something guys in marketing, especially when you talk about SEO, but I'm doing strictly the PPC stuff on this case study, is we typically want to look for stuff that has longevity. I don't know how long this will last, except that Google is promoting the Near Me searches. They are, and in the webinar Angel pointed that out through what they call micro-moments and all that, so they're actually pushing that.

In part, when you do a search on a mobile device in Google, you'll see for almost every keyword the auto suggest will suggest whatever your keyword is plus near me, and that's even starting to show up on desktop searches. While there are some challenges there, there's a ton of traffic to be had, and I think that we should be exploiting that to the best of our abilities, which is why I'm testing so heavily on it right now. We'll have more data as some more test results come in. Marco, did you want to comment on that?

Marco: Yeah, and it's really simple. I mean Google is behind this, and so they can end it at any moment they want. I mean they could end search at any moment. It's Google's company, guys. They can do whatever they want. They're going to piss off a whole lot of advertisers if they do that, because there's people that are actually paying, like you, for ads for Near Me. If they stop, how many people are investing money in Near Me searches, and ad words, and YouTube ad, and whatever else people are buying ads for. Think of it that way. Personally, I don't think it's short term. Neither is it long term. They're pushing people some kind of way. I don't know what they're trying to teach [inaudible 00:06:42]. I don't know what it is they want the AI to learn. I don't know what they want from this, other than just tons of data, these micro-moments, because [inaudible 00:06:53] just Near Me searches, right? Go ahead Chris.

Chris: Well, the thing is they will replace [inaudible 00:06:58] GPS data, or like data they get from the mobile phones, location based. They get all the data right now and collect on that, and we can literally bank quite nicely on that when they are collecting data. [inaudible 00:07:11] just replace it on any kind of mobile phone and get the data from that phone and it's just replaced.

This Stuff Works
Bradley: Yeah, but until that happens why not take advantage of it is my point.

Chris: Exactly.

Marco: When we came out with [inaudible 00:07:26] academy people kept asking, “Well, wouldn't they just close the loophole?” Well, yeah, of course. They just could.

Bradley: It's been two years though.

Marco: They haven't, so why not just keep taking advantage of it? This is the way we do it. We always tell you, “Never experiment on a client site.” So go get your own stuff, do it as an addition to whatever it is that you're doing for your clients. Add a page. If anything happens take it away. Go into a sub-domain. Protect your client at all times, but by all means take advantage of this right now.

Bradley: I agree with that 100%, so anyways. Anything else we got guys, before we move on?

Adam: I think that's it.

Manually Linking To The Blog Posts In The YT Google Video Profile That Ranks Higher Than The Brand Page

Bradley: Okay, cool. Well, let's get into some questions. We'll start with Jordan. He says there's a diagram on the IFTTT Facebook page that makes this a much simpler question, ha. Okay, Jordan. I'm not going to go pull that up right now. Somebody else wants to pull that up for me, and maybe drop the link.

Adam: [crosstalk 00:08:34] actually. Must have clicked on it [inaudible 00:08:36] down earlier.

Bradley: Yeah, okay. Had done for you network built for YouTube for a church. Thus, I have a Google branded page for non-profit client Milestone Church that syndicates their YouTube along with a corresponding profile [inaudible 00:08:52] as pastor little Jeff, or Jeff Little, excuse me. There is also a separate RSS blog fed Google page for the pastor – Okay, blog fed Google page for the pastor that syndicates the blog and corresponding profile for the pastor that receives a blog RSS fee that is built around the leader's name. We are naming this term to search well. Okay. Currently the YouTube fed video Google profile – YouTube fed video Google profile. Number one profile is searching better for pastor Jeff Little than either of the blog RSS branded page or profile number two from the term – Yeah, this is freaking confusing. Do we have a link somewhere for that guys, for the diagram? It would help if I had a diagram.

Adam: No, I'm looking right now. [crosstalk 00:09:43] if you've got it, [inaudible 00:09:44] later on Facebook or something.

Bradley: We might have to come back to this one Jordan. Question, would it hurt to manually link to the blog post in the YouTube Google video profile number one above? Link to the blog post since it ranks higher, or would Google see having a branded page around the person featuring all the posts plus a different profile sharing all the blog posts as gaming the system? Recommendations. Again, without looking at a diagram to where I have a better understanding of this, this is a little bit abstract for me to visualize in my mind.

This Stuff Works
Adam: Just got it.

Bradley: You did?

Adam: Yeah, what do you want me to –

Bradley: Drop it in slack. [crosstalk 00:10:24].

Adam: As soon as Facebook plays ball here. There we go, all right.

Bradley: Let's go check it out. YouTube feed, persona – Oh, I know you guys probably can't see this. Let me click on it. Maybe I can zoom in. Corresponding profile persona of pastor little Jeff. Okay. Best ranking for pastor Jeff – Now why do I keep saying little Jeff? Dyslexia kicking in for some reason. It's selective dyslexia. Will it hurt to manually share the blog post to YouTube profile? No, it shouldn't, and the only reason I say that guys is because it's okay to share to both a Google plus page as well as to a profile. It makes sense to do so. I mean, think about it guys. We set everything up in the IFTTT training using pages. The reason we do that is because you haven't been able to post by any automated fashion to a profile until recently, which I think was pointed out to us last week on Hump Day Hangouts. That buffer now allows you to connect to profile, which I confirmed that today actually, and so that's pretty cool. Google had never allowed anybody to automate posts to a profile. It was only automated to Google plus pages, and so that's why we always used pages, number one.

Also, you can separate the page from the persona that way, and that way the persona could actually have multiple pages if needed, and you can syndicate different content to the different pages, so that's in part why we didn't do it. It makes perfect sense that if you have a legit profile that is associated with the page or the business or the brand, that you would also share your stuff on that profile. Particularly because most of the time, the Google plus profiles are going to have more followers and more engagement interaction than pages do, right? That's just the nature of Google plus. If you go through Google plus posts, like just in your Google plus feed, you'll notice that almost everything is done via profile. Like all engagement and most all posts and everything else. Typically the brand posts have very very little engagement, right? Anything that's posted to a brand page has very little engagement. Usually there's not as much interaction, that kind of stuff. You'll see that most profiles are associated with some sort of brand, but the activity is produced from the profile itself instead of through a page.

Again, if you have a specific situation like what you're talking about here Jordan, then yeah it makes absolute perfect sense to be able to also post to the Google plus profile, and you can automate that now apparently, according to Buffer. You might just want to – So that you don't have to do it manually. Unless there's a reason why you're doing it manually, you know so you can add additional stuff into the post and all that, that's fine if you want to do that. If you want to automate that you could always set up a second IFTTT account and a second Buffer account, and therefore you could automate those posting over to the profile page as well. Does that make sense? Guys, was I clear on that?

Hernan: Yeah, I think it was clear enough really.

Website Version To Choose When Evaluating Metrics Of Expired Domain In Majestic SEO

Bradley: Okay, well then we're going to move on. Okay, Dean says, when evaluating the metrics of an expired domain in majestic SEO, would you use the values given by – Oh, this is a good question Dean. You have to look at all of it, Dean. In fact, Terry Kyle – Let's see if we can look this up real quick. Terry Kyle … Let's just go look at his blog really quick. He has a great post about this very specifically if we can find it, and I'm not going to search for it guys. You can search for it yourself, but – Let's see. He might have it here. Just a second. Right here. Well, no, that's not it. This is a different one. This is a different post. Anyways, go search on Terry Kyle's blog. It's blog.terrykyle.com guys. Go search on the blog. Go look through his blog posts. It's somewhat of a recent post within the last two or three months, but he talks very specifically about that. About how whenever you're looking at a domain, especially a domain that you're going to purchase that has expired or whatever, and you're looking at a majestic, you got to look at all versions of the domain, which sucks.

It's really stupid. I wish there was some sort of mean or average that majestic could come up with for all the different variations. It's going to be different if you're looking at sub-domain or the root domain, and that includes dub dub dub dot, or any other sub-domain. Whether you're looking at the full URL including HTTP. All of those are all going to give you different values, and on top of that, you multiply all those different variations by two because there's a historic and a fresh index, and everything is going to give you different results, every single one of those. It ends up that you end up with like ten or twelve different metric values from majestic for every single domain that you look at. It's incredibly irritating, but you have to look at all of them and then make the determination.

This Stuff Works
Typically what I do, and again off the top of my head, I think the best version to look at is just the root domain, domain.com in this case. Like if you were going to have a final say that would be the one that I would think would be the best, but again, I'd have to reference Terry Kyle's blog post to get specific on that again. I'm not going to find it for you guys. Just go to his blog and look for it. It's a great post, and he talks about that in detail. Any comments guys?

Hernan: I would suggest that you also subscribe to his blog. [crosstalk 00:16:39] yeah, it's a great blog. Terry's always got [inaudible 00:16:44]. We take a really similar approach with the no bullshit approach. We were saying we were testing it, etc cetera. It's kind of our own [inaudible 00:16:59] if you would. I would suggest you go ahead and subscribe to his blog. We learn a ton of things from Terry Kyle, and not only that we kind of test stuff and then we give it our own tweak. He is also grabbing stuff form our site. I talk from time to time with Terry Kyle via Skype, and he would tell me that he saw one post or whatever from [inaudible 00:17:25] and I could tell he was really interesting. It's a two way interaction, so you guys can get a ton of value from his blog as well.

Bradley: He's one of the people that I truly respect in SEO guys for sure. Definitely go check out his blog, and look that one up specifically Dean. You'll find a great post about that. Chris has got a good point. He says choose the most advantageous and use that as your canonical. In other words, point all of the other versions to that as the canonical, but you know again, just go though that blog post. It'll give you a better idea.

Semantic RSS Plugin

Chris W says, “Does your RSS plug in cause any sort of duplicate content issues if you also have [inaudible 00:18:08] installed?” No, Chris. No. There's no duplicate content issues because of an RSS feed. All an RSS feed does is display content from your blog. A standard RSS feed is not indexable. Google won't index an RSS feed. Now, some of the third party RSS apps that you can use, like FeedBlitz for example. FeedBlitz will index your RSS feed, because it's formatted like an html page anyways. But even so, that's not duplicate content, because it's typically going to be just snippets, and there's going to be multiple snippets on the feed, which will change dynamically every time a new post is added to the blog. It will never be considered as duplicate content.

Not only that, but our RSS plug in gives you a custom RSS feed URL, and then the [inaudible 00:19:03] just uses your standard word press feed, so domain.com/feed, right? Those are not going to be duplicate content. They're just two different feeds, that's all. So no, it will not cause any duplicate content issues, okay?

Duplicate Content Issue That Should Be Avoided With Adwords

Skye says, “What are the duplicate content issues that should be avoided with ad words, and what happens if an exact match phrase was deleted at some point?” I'm not sure what that means, Skye. That you should be avoiding ad words? I've never had any content issues with ad words period, duplicate content issues. I don't know that there is, and I'm not sure what you mean by an exact match phrase was deleted. I'm not sure what that means. If something was deleted just add it back. Maybe you can clarify, Skye. Until then, I'm going to move on.

Indexing A PDF In Google

RYS Academy‘s been updated, guys. Sorry, that was a bad link. How do you get a PDF index to buy Google? Well, the same way you get anything else indexed, Dr. Brian. You can submit it directly to Google. Make sure, first of all, it's like a public PDF. The thing is, is if you've uploaded a PDF let's say to Google Drive for example, or to Amazon or Dropbox, or something like that, unless it's a public link, which you set that as the share URL to make it public for anybody to view, and make it indexable that kind of stuff. You need to make sure that that setting is set correctly, number one. Then all you need to do is go submit the URL directly to Google.

This Stuff Works
You can also Tweet the URL if you want. If you've got an active Twitter account. It's crazy, but especially with, and Dr. Gary showed this, which is pretty cool, in the RYS Academy, but if you Tweet – For example, let's see if I can pull something up. I don't know what I have here. No I don't have a doc opened, but if you take a Google doc guys – You know how when you're looking at a Google doc you can see in the top right corner avatars of other people that are viewing it. If it's set for anybody that has the link or public you'll see generic avatars, and it'll say like anonymous monkey and anonymous ferret and things like that. But you'll see all those little avatars on the right, and that's people or bots that are viewing your document. You can actually take a Google doc URL and tweet it out if it's set to public, and you'll see all the Twitter bots come within a matter of seconds sometimes. You'll see the top right corner of the doc just light up like a Christmas tree with all these avatars, and so that means the bots are coming to [inaudible 00:21:41].

The same thing. You can do that. You can index it by submitting directly to Google, or you could do something like Tweet it out, or just build some links to it, and that will eventually get it indexed provided that it's set to public.

Hernan: To add to what you were saying Bradley, you can even upload it to your own Word Press. You can host it somewhere that is public. Again, in the route for example, of your server, and as long as it's accessible by Google, it will crawl the entire doc, because the PDF can have live links that Google can actually follow. It can crawl the text within the PDF, so that's that. Another option I've had great success with was uploading to PDF websites, like PDF hosting websites. Like script, slide share. If you have a slide deck you can turn that into a PDF. Doc stock is another one, but if you upload to script, a PDF, you will get a ton of views and a ton of hits from script, and you have a high chance of ranking it as well, which is the main point.

Bradley: Document sharing sites. That's a good point. Also, Dr. Brian, just so you know, when I said submit directly to Google. Just go to Google and search for submit URL. Submit URL or submit URL to Google, and it's going to be the first link that shows up. Guys, when in doubt go to Google. You can literally submit the single URL directly through Google search console and you're telling Google to directly come crawl this URL please and index it, okay? Problem solved.

Hernan: Just to add on to that, if you spam that URL submitter, you get your IP sandbox.

Sharing RSS Feed URL For Multiple Clients

Bradley: Yeah, that's true. Don't spam it. All right Chick's up. He says, “Cheers. Since several RSS feeds are utilized to power up a tier two network, do you think having three to four customers in either the same or similar niche can share that network from their branded tier one branded networks?” Yes Chick, absolutely you can. As long as it's – Remember guys, tier two networks, which I haven't been recommending for damn near two years now, at least a year and a half. I recommend that you stick with a single tier branded network only for blog syndication. For YouTube syndication there is no limit to how tiers you can go out, because there is no footprint issues, but for blogs there always has been. We try to reduce that by injecting relevant content triggers, or content sources into the tier two networks so that the tier one branded networks continue to only post content form the blog itself. Not other people's content. Unless it's a curated piece of content, in which case it's still being posted from the money site blog, they're just referencing other people's content within the post.

This Stuff Works
At the tier two point, the trigger point, so the tier two IFTTT accounts, you can inject other RSS feeds from related content searches, preferably high authority sources, so that you can continually theme your tier two networks and reduce footprint issues. Damon Nelson has RSS masher. I think it's [inaudible 00:25:07] now, or I think it launches tomorrow. We did a special webinar with him last week. It was opened up to our audience only. If you're interested in that I'm sure Adam or Hernan or somebody would drop the link. His RSS masher actually has changed my mind about for blog syndication. Full tier two network. In fact, I spent about two and half hours today developing out the recipes, or the applets I should call them, specifically for that, and no I'm not sharing those here. If you purchased RSS masher, Jamon's going to be holding a webinar next Wednesday evening, so the 21st. At I think 7 p.m. No 100% of the time off the top of my head, but it's next Wednesday evening, and it's a follow up at the end of launch where he's going to be talking about best uses and stuff like that of RSS masher.

I am going to be coming on as a guest to talk about specifically how to use RSS masher for tier two triggers, which now I'm okay with using that for blog syndication. Full tier two networks for blog syndication. I'm going to cover that next week Chick for his webinar. Maybe after that webinar, and maybe after the first of the year or something I'll share that strategy with the rest of everybody else. To answer your question, yes if you have a full tier two network – Let's say you have three two tier rings, and you have three or four or five clients that are in a very similar or related industries, each with their own branded networks, yeah there's absolutely no reason that you can't share that two tier network across all of them. Remember, they're just supporting networks. That's actually a good way to do it in my opinion, because now you're going to be syndicating content from multiple money sites out to tier two instead of from just one, which is where the footprint issue comes in.

The whole reason why we use relevant content feeds from other sources at tier two is to reduce footprint so that the tier two networks don't always just have content being republished from one blog. That's clearly a footprint. You're doing that clearly to gain search results. If you're using four or five money sites to feed out to the second tier blogs, you end up with the tier two networks being fed with multiple content sources so that it's not always just pointing back to one location. In fact, that would reduce or eliminate your footprint issues on its own. You wouldn't even really need related content feeds at that point if you had enough other tier one blogs actually feeding out to tier two if that makes sense. Was that clear as mud?

Marco: Hopefully I didn't confuse you guys with that. We're going to be talking about –

Hernan: I think that's pretty clear.

Can You Upload And Publish Tier 1 Videos Directly To The 2nd IFTTT Ring Or Use The YT Like Recipes?

Bradley: We're going to be talking about this, like I said, next week. Anybody that picked up RSS masher, whether it's from our link or direct from Damon, it doesn't matter. I'm going to be on the webinar with him next week, and we're going to go over this strategy specifically. Ivan's up. “Hey guys. I finished creating a second IFTTT branded network.” Beautiful. Plus one. “Around a new service for video promotion. No website yet. How should I use the videos of my first network? Can I upload and publish them directly to the new ring, or use the YouTube like recipes?” Like recipes, Ivan. That's the best way to do it buddy. Just go ahead and set up the like recipes. They're in the account workbook template. Make sure that you're logged in to that channel, for that second network I mean, logged in to that channel, that YouTube channel, and then go like the videos from the first channel. They should syndicate out to your second network, and that's the best way to do it.

This Stuff Works
Greg says, “Wow, got my RYS stack back so quickly from the recent special. I am super impressed.” Plus one. Awesome Greg. Thank you. Justin, our RYS stack builder, is a ninja. There's no other service out there that can build them like he does. I promise you that.

Are Google Sites No Longer Free?

Craig's up again. He says, “Tried to map a domain to G site recently, but wasn't allowed to. Are Google sites no longer free? When I looked they were coming up as part of the G suite, which is a minimum of five dollars per month. Will this affect stack or am I being paranoid?” That's a good question. Marco, I'm going to have to have you comment on that, because it's been a few months since I've built a G site.

Marco: No, I just built one yesterday.

Bradley: Okay.

Marco: I haven't mapped any, so that might be the only way you can map now is by paying Google. I'll have to check it out, but Justin would have told me we now have to pay for G sites if the problem were that they can't be created free. As far as I know, and I just checked yesterday because I was testing, they can still be created – As a matter of fact, I was testing both old and new just to see how much trouble I can get into. You can't do anything with the new ones, but they look really good, so no. I don't see any problems. They're still free. Now, if you want to map – He might be trying to map to the new G sites, and that might be a problem. Now, I don't see any problem with paying Google five bucks a month, because then you become a customer rather than just a mooch. It offers some protection. I'm not saying that you're totally protected, but you do get some protection, so five bucks a month for the G suite go for it.

Bradley: What did you mean by the new sites you can't do anything with them? I'm curious.

This Stuff Works
Marco: I can't get an RSS feed, and if I can't get an RSS feed from it then I can't run it into IFTTT. I can't really do all of the stuff that I want. You used to be able to go into the html part and play with that, and now you can't.

Bradley: Yeah, probably because it's responsive right?

Marco: Yeah, that would be one of the reasons, because you can't manipulate, like you can't play with the CSS since they control it. It may be part of a future update where they go as far as WordPress has gone, and give us all that flexibility. I don't see it though. That's what I meant. That I can't do anything with it other than create a site that looks really good on both mobile and desktop by the way, or any type of device. It looks fabulous, and Justin – I forgot to mention that, right? Justin did a whole tutorial on how to create a new G site, and I might be giving that maybe during a webinar. A special webinar, whatever. We'll give that training away if you guys feel up to it. We can discuss it. Anyway, that's what I meant.

Bradley: Stop giving away the farm, dick.

Marco: Yeah, right.

What Permalink Structure To Use On A Mail URL?

Bradley: Oh, how the tables have turned. Next, Emmanuel. He says, “Hey guys. For some weird reason I seem to be having a hard time understanding how to silo out a WordPress site. In the permalinks I have a custom structure of category [inaudible 00:32:33]. When I create a new post the permalink looks like, but when I go to view the category the URL is.”

Yes, Emmanuel, that is correct. Now what you have to do Emmanuel, is you have to 301 redirect the category URL to the actual page that you set up. In other words, in WordPress if you want to set up silo structure and use pages and categories both – Remember, category structure deals with posts, not with pages. If you set a category you put blog posts in the category. It doesn't do anything with the pages. Pages are separate. If you want a silo structure with pages you create a page, which is known as a parent page, and then a child page. That will give you the same structure. The physical silo structure which you see in the URL. In other words, if you had root domain and then you had a top level page, which would be a parent page, and then you want to have a child page, then it would be root.com/parentpage/childpage, so that's the physical silo structure. You see it in the URL. You can literally see it visually in your address bar.

However, if you want to use a combination so you can go to a third level deep via posts, stay with me here guys, then you would still use categories for your silo structure using posts, but what you do is you end up – Remember, with categories you can also create parent categories and sub categories. Top level categories and sub categories, which again, will give you that same structure. Root.com/category/categoryname/subcategoryname, but then you can go even one level deeper, and that's with posts. The way that you work that out or reconcile that inside of WordPress so that you can use a combination of pages, categories, and posts all in the same silo structure, is with the categories you go create the category, then you go create the page. If you are using sub categories as well, which would be known as a complex silo structure, then you would also create corresponding child pages. For every category you create, you create a page with the same slug. You guys get that?

Let's say that your slug is top level silo one. I know that's an incredibly long slug. You would never use that. Let's say it's top level category one, or top level silo page, you would create that as a category. Then you would go and create a page and use the exact same slug. No typos, no changes, nothing. Make sure it's the exact same slug, so top level silo page. Then you go in with a 301 redirect plug, and you can use simple 301 redirects, and you take the category URL. Anything past the .com here in this case, you would the slug part of it, you know what I'm saying, for the category, and then you would point that over to the page URL. The matching or corresponding page URL, so that, if anybody ever clicks on a category it redirects them automatically, and they'll never see it. It's done automatically, but it'll redirect them to the page, which is what you want.

On top of that, whenever you start building out your silo with supporting posts you should always link within the post a contextual link back up to the category. By doing so, you're always going to be feeding relevancy back up to that top level page. You don't want to rank a category page, you want to rank a page, so you want to make sure your category URL is redirected to your page. That's something that we cover extensively in stuff like master class and mastermind. I don't have time to draw out a diagram to show you guys that here on Hump Day Hangouts, nor is this the place for that.

Marco: Hey Bradley, I posted links to our video. We have a video series where we go into silo architecture. Simple. Complex. I posted it further up if anyone wants to click on it and go take a look you're more than welcome.

Bradley: That's a great question Emmanuel, for real. That's a really good question. I understand that trips a lot of people up. Marco, thank you for posting those. I did two videos for simple silo structure and complex silo structure, and there's diagrams in there. If you need additional help beyond that Emmanuel, come join us in the MasterClass, and we'd be happy to diagram that out for you and help you with it.

This Stuff Works

Does Linkedin Work Well With IFTTT?

Emmanuel is back up. He says, “Also I notice LinkedIn isn't in the IFTTT 2.0 training. Does that platform not work well with IFTTT?” No it doesn't Emmanuel, or else it would have been in there. A couple reasons why it doesn't work very well. Number one, creating fake LinkedIn profiles, they don't stick. They get terminated very easily, so it's a waste of time if you're trying to create persona profiles.

Second, I have tested – It used to be a few years ago where you could post to a company page inside of LinkedIn from IFTTT, but I think that option has been removed, so I just don't mess with it. It's just not worth it. There are ways if you have your own profile for LinkedIn, because I don't recommend creating fake profiles guys for LinkedIn unless you're using Browseo. If you're using Browseo that's a different case all together, because then you're going to have a specific IP associated with that account, and you are going to leave your cookies in that browser specific to that profile anyways, so that you create a digital footprint, which is what you want. Then you can actually build out some great LinkedIn profiles and get a lot of traction and stuff with those, and not have to worry about them being terminated. Unless you're using BrowSEO, then no. I don't recommend creating fake LinkedIn profiles. They won't work. They won't last. Not only that, but it's a pain in the ass to get them to post correctly. There are ways that if you have a real profile, or if you're using BrowSEO, that you can post directly to LinkedIn from other sources instead of through IFTTT.

That's why it's not in there guys, because it's just a pain in the ass. If the company page's posting applet or recipe worked, then I would have added a section in the training for that, but since it doesn't work – I tested that somewhat recently as well, within the last few months, and it still doesn't work, so we just avoided that all together.

Any Advice On How To Get A Video Rank Back To The First Page?

Okay, Brian's up. He says, “Hi Brad and team. I have a video that was on page one of Google for about 140 searches per month. Then it dropped to page two about three months ago. I tried [inaudible 00:39:18], links, ad word for video, social signals, etc cetera. Waited for another month and the video will not move back to the first page. Any advice on how to get that video back to the first page. I even changed the title tag but it will not budge.”

My question Brian, would be have you used silos playlists? Essentially siloing out. If you've been through our YouTube silo academy, which you should have been by now, there's a couple different ways. One of the ways I call a mono-silo within that training. It really helps with videos that won't budge, but you're going to need to create a bunch of supporting videos. They can be spam videos. It doesn't matter, but you need to put them in a playlist. Make sure everything is interlinked correctly within the playlist, within the silo essentially. Then you have all of those additional supporting videos that you can use to build links to, which will force link juice back up to the top of the silo. In this case, the video that you want to rank. It's a great strategy. It works really, really well. It should still work. It's been a couple months since I've done that, but it should still work, because then you're piggy-backing off the internal linking structure of YouTube.

This Stuff Works
Marco: I have an even more basic question for him, because he says it dropped, and then he started … He tried embeds, links, ad words, social signals, and all kinds of stuff to it. Did he do that as soon as it started dancing, because if he did he could be permanently sandboxed.

Bradley: Could be.

Marco: I mean, how soon after the video tanked did he start hitting it with everything that he could think of, which is what it looks like he did. Then, after he did all that, he waited. That's what I get from the post. I need to know basically how long did you wait Brian before you started hitting it with embeds, links, Adwords, and everything else?

Bradley: The one thing I would say about YouTube though is that I've taken videos that I have had sandboxed or demoted because of being too aggressive with links and stuff and been able to recover them by engagement signals alone, which doesn't mean buying social signals. It doesn't mean building more links or more embeds. What it means is getting viewers to your video and not spam viewers. Unless you're using something like a CT spam tool. What do I mean by CT spam? Click through spam tools such as crowd search. That's something that will work. It does help especially if you set up referral traffic. We've talked about that before. I'm sure you can find a video on our YouTube channel where we talk about sending referral traffic to YouTube videos. That helps, but also if you buy – I know you said you did ad words for videos, but it depends on what you were doing. If you do ad words for video, and you do, for example, a video discovery ad for your key words and you can get some traffic to your video, it's the engagement signals of people clicking on your video and watching. When you use ad words for video you're paying Google for views. You guys get that? You're paying Google for views.

Now, Google tells you not to buy spam views, or to try to – YouTube will terminate your account if they think you've done that. That's why those viewing services don't work anymore that use to, but if you buy views from YouTube or from ad words for video, then all bets are off. That's not against terms of service. My point is is that you can, especially if it's for a local term, and Brian I don't know whether it's for a local term or not, but you can set up your video discovery ads for example, to that video and have your geo targeting, but go with a broad, like affinity targeting or even topic targeting. Don't go with such key word targeting, because a lot of times if you have a narrow geographic targeting area you won't get much traction with just key word targeting or even placements for that matter.

Placements wouldn't be for video discoveries anyways. That would be for in stream ads, but for video discovery adds you could do something like top targeting or affinity targeting, which is very broad or very general, and you'll get a flood of traffic to your video. That, a lot of the times especially – Again, keep in mind I mentioned the geo-targeting if it's a local keyword that you're trying to rank it for, because if you set up your geo-targeting correctly, all the views that you're paying for from your ad words for videos will be form local IP's. It gives huge engagement signals, the right engagement signals to Google to help promote that video back to page one of the search results, because it's getting local IP click throughs. Does that make sense? If it's not a local video then you can still, it's going to require more views, but you can set up the video discovery ads. Target it that way to where you get clicks through to the video.

Also you can set up an in stream ad. When somebody clicks the link in the in stream ad that takes them to your YouTube watch page for that video. Most people think of in stream ads as driving traffic to landing pages, but you can use a YouTube URL on an in stream ad, in other words you can have people click through from the in stream ad over to a YouTube watch page. That works really well because then you can set up in stream ads with specific placement targeting for other videos that are completely relevant to what it is that you're trying to rank, so now you're getting relevant traffic to that video as well.

This Stuff Works
There's two things to keep in mind here. Number one, if it's local set up ad words for video with geo-targeting, but go with broad topic targeting. Like you don't want to go too narrow with keywords or anything else. You want to go with broader topics just so you get a flood of local traffic. If it's anything other than just a local video you can also set up in stream ads on highly relevant videos as placements, and then have those ads click through to that video which will give you that topical relevance engagement if that makes sense. But also, like I said, if you want to set up strictly from an SEO point of view, if you want to set up a playlist using YouTube silo academy strategy, which is using playlists to silo out your channel. You can use something like hang out millionaire or live rank sniper, or something like that to blast dozens of spam videos out in the same playlist that all link back up to that one top of silo video, which is the video that you're trying to rank. Now you have all those different videos as spam points that you can like literally throw kitchen sink spam at because it's going to flow through back up to the top of the silo, which is the video you want to rank.

For ranking videos I don't encourage just doing strictly SEO stuff. Engagement is one of the biggest factors for ranking videos now, so if you can buy engagement signals directly from Google do it.

How Do You Know When Your Site Has Been Sandboxed?

Okay, Virginia [inaudible 00:46:20] is up. “Greetings. How do you really know when your site has been sandboxed? Thanks, Toby.” One good way is to search for the brand name. Do a Google search for the brand name and see. Your site should rank number one for your brand name search. If it doesn't, if there's third party pages and stuff like that that rank above your site, chances are it's sandboxed. Another thing you can do is search for the domain name. In other words, go to google. Search mydomain.com and see. See if it comes up on top. It should. I like to do both. I like to look at the brand search first and then also look at the domain search, and it should be number one both of those. If it's not there's typically an issue, but Marco and Hernan I'd like to hear your thoughts on that as well.

Marco: That's actually a good question. I'm trying to think what have been my experience in the past with this.

Bradley: Okay, so while you're thinking [crosstalk 00:47:29] hold on Marco real quick. Since I searched semantic mastery, you see how this comes up number one? You can do the same thing guys. It's search Google for semanticmastery.com and in both instances you should come up number one. Well, in that case I need to go to google.com to do it, but in either case you should come up number one, and if you don't then there's typically an issue. That's a pretty good indication. Go ahead Marco. I'm sorry.

Marco: I have a really simple way that I test, but I don't know if we should give it away for free. That's my concern. You're going to tell me I'm giving away too much, but there's a really simple method that's like 100% sure for you to know whether your site is sandboxed.

Bradley: Are you going to share it or just tease us?

Marco: I'm asking, should I give it away?

Bradley: Yes, give it away man.

Marco: Okay. You set up a Google doc with a [gobbledy 00:48:27] gook title. Meaningless. Really long tail, and you set up a page on your site with a really long tail with the same page. Long tail page. Then you get them both to index. If you don't rank, the website for that gobbledy gook keyword, but your Google doc does, and it will, then you have a problem. You'll know if you're sandboxed immediately, because you won't rank.

This Stuff Works
Bradley: That's true.

Hernan: I like you saying on this case, because I was looking for a panel on SEM rush. On this case I'd like to use SEM rush, because you can actually see – I think that SEM rush in terms of exposure or keywords that you are ranking for, it's one of the fastest ones. Not in terms of links, but in terms of how many key words you have actually ranking within the top 100. Besides that, if you can make a quick search on SEM rush and see how many keywords you have ranking, if you have zero or very little like a couple, there's a high chance that you are being sandboxed besides the other two techniques that Bradley and Marco have shared. That would give you quite a good panorama of what's going on.

How Do You Diversify The On Page SEO Between Branded Domain Vs EMD Domain??

Bradley: Tony's up. He says, “What is the main thing to think of when diversifying the on page SEO between branded domain versus EMD domain?” Okay, first of all, I don't recommend EMD domains guys, unless you're doing turn and burn stuff. I stopped using EMD domains probably close to two years ago now. You can still use EMD domains. There's no doubt you can. The problem with EMD domains is that you're at a disadvantage in that you're so much closer to tripping or triggering an over-optimization penalty right off the bat. You're coming out of the gate already toeing the over-optimization line. Does that make sense?

This is Adam scaring me with the Joker image. Five more minutes. Okay, yeah, but my point is, you're toeing that line right out of the gate, and so that's why I don't like to use EMD domains. You can still do it, but you have to be a hell of a lot more careful, and means all of your other on page optimization stuff that you do has to be diluted or watered down, okay? What I do is I recommend always going with a branded name, or at least maybe a partial match domain instead of an exact match domain. That's better, in my opinion, but if you can go with something branded you're much better off, because then you can optimize as usual. With EDM domains you have to be a lot more careful, because remember, the keyword is in the domain at that point.

You're already sending a signal to Google that you're in SEO, and if you have an exact match keyword in the SEO title, and then you have an exact match keyword in one of the H tags, particularly the H1 tag which is the page title, then that's Google – The first things that Google looks at when the bots come and crawl your page is it looks at your SEO title number one, your URL, your H tag or page title, your H1 tag which is your page title, and then your meta-description believe it or not. Those are the first four things that it looks at.

Why do you think it's in the top of the head section of the site? When you look at view page source all that info's right at the top. The meta-data's right at the top, because Google looks at that first. If it sees an exact match keyword in more than one of those four locations, it's already going to give your page a lower quality score right off the bat. It's tainted. It's now looking at it through an over-optimization lens. You're sending a signal, before the bots even crawl the content on the page, you're sending a signal that yes this page is most likely over-optimized.

This Stuff Works
That's why I recommend going with a branded domain instead, and I always like to stick the exact match keyword in the SEO title. In fact, one of our mastermind members, Dr. Gary, who also behind RYS Academy, he actually posted in our MasterMind some examples of how he proved that the SEO title tag is still the most important factor for keyword recognition by Google. That was just this week he posted that. My point is is that when you're doing on page SEO for branded domains you have a lot more flexibility and leeway before triggering that over-optimization filter, in which case, by the way, I would put the exact match keyword in the SEO title, and then I would use variations of that exact match keyword in the other locations such as the page URL, the H1 tag, and the meta-description. Use variations of the exact match keyword, instead of using that EMK, exact match keyword. But for an EMD domain, I would not use the exact match keyword anywhere other than perhaps in the SEO title.

Everything else you'd have to try to de-optimize or optimize less the rest of the page of the post if that makes sense. By the way guys, keep in mind that when Google crawls your site, not just the content of the page or the post. That's why a lot of the SEO plug ins are junk in my opinion because all they do is, as far as analyzing content and telling you when it's optimized well or not. Like if you are using the Yoast plugin for SEO and you try to get that little indicator green, chances are you're way over-optimized for that page. Remember, when Google crawls the page, they're looking at your header, your sidebar, and your footer as well. Not just the content of that article body. You want to make sure you don't have the keyword stuffed in your navigation bar. You don't want to have to many occurrences of the keyword in your sidebar or your footer, because all of that is taken into play.

There's a great tool, and I know we got to go, there's a great tool that you can use. It's free. It's called SEO centro, seocentro.com, and if you go there there's a tool. It's called keyword density. Right here on the left sidebar. Click on that. You can paste your URL in here of the page or the post once it's been published on your site. Fill out the caption, click submit, and you'll see what Google is looking at. The page in it's entirety, including the header, sidebar, and footer. You'll see the keyword density there.

I've been using … It's funny we also talked about this in the mastermind this week too, but I've been using very specific thresholds. 2% for single word keywords, you want to stay under 2%. You'll know what I'm talking about if you use this tool. It'll show you one word keywords, two word keywords, and three word keywords that it's analyzing. For one word keywords you want to stay 2% or under. Two word keywords you want to stay at 1% or under, and for three word keywords you want to stay at .2% and under. That's just a rule of thumb I've been using since about [inaudible 00:55:43] around April or May of 2014, and it's held true up until now.

Hernan: Before you move on Bradley, I'd just like to mention because you mentioned one of the best things about our MasterMind, and that's how we get all of this input and sharing from the members in the MasterMind. Dr. Gary is one who happens to be – He helped me with RYS Academy. Clint Butler is another one who's constantly in there just killing it, and sharing all of the stuff he's doing. Now that you pulled up Wayne, he's another one that's constantly in there. Greg. It's not just us in there answering questions like we do on Hump Day Hangouts, or giving webinars or whatever. There's a whole bunch of give and take and people just sharing all sorts of different strategies, so guys our mastermind is just about the best mastermind that you can imagine. Of course I'm biased. I will admit that. I want to be totally transparent, of course, it's ours, but there's nothing like it anywhere. I can guarantee it.

Bradley: Clint, and I know we got to go before I get yelled at, Clint says, “I gave MasterMind members a bunch of the document sharing sites that have tons of link value to help boost the IFTTT stacks, RYS stacks, and money sites. I did the same with audio sites for those who leverage content in multiple formats. Join and get them.” Clint is absolutely correct. I sent Clint also a big list of sites, webtubes and stuff, and he went through every single one of them and confirmed or verified whether they were valid or not, and whether they should be used, and that was incredibly helpful, and we have a big ass list inside mastermind for that as well. Like Marco just said, our mastermind does rock guys, but enough of that. MasterClass starts in about three minutes, unless I'm late because I stayed too long for this. Thanks everybody for being here. We'll see you guys next week right before Christmas, and if we don't see you next week merry Christmas. Thanks everyone.

Marco: Bye bye everybody.

Bradley: See you guys.

This Stuff Works