Adam: Hey everybody, welcome to Hump Day Hangouts. This is episode number 98, and today is the 21st of September. We’ve got almost a full crew here. Going to go down real quick like we do. I see we’ve got Hernan on video, so everyone’s getting a special treat today.
What’s up man?
Hernan: I’m good. I’m good. You guys should be paying less for actually watching my face right now.
Bradley: Ah, turn it off.
Hernan: It’s really good to be here. What’s up.
Adam: Good deal. Hey Marco, the volcano hasn’t blown you away yet, right?
Marco: No, not yet, but 6 times in the last 2 days. Lots of ash.
Adam: Yeah, I think that’s worse actually. I was, I’m dating myself here, but I was born right around the time of Saint Helen’s explosion and I just remember hearing the stories about ash just ruining cars and stuff like that. Once it gets in anything.
Marco: Yeah. It’ll peel the paint off the car, rust the motor. It’ll corrode the motor. You just have to pour water on the car. You don’t scrub it with anything, because it’s an abrasive. You don’t want to rub the paint off the car. You just pour water on everything. It comes off.
Adam: Cool. Bradley, how’s it going?
Bradley: Good, happy to be here.
Adam: All right. Well I will get to my quick announcements everybody. Wanted to say real quick, hopefully everybody here’s signed up as a user over on SERP Space. If you’re not, I’m going to drop the link. You can head over there, sign up for free and check out the services. Been really busy pushing out a lot of updates. Some really cool stuff with Video Powerhouse for Map and video embedding, as well as a secondary network now, and we’re going to talk some more about this later. What else we got? Press releases coming out on the 30th this month. We’ve updated the link building packages themselves, so there’s now even more options for you. You can do…
Adam: Yeah, citations are coming. That one doesn’t have a date, but it’s soon. It should be actually within probably 30 to 45 days. There’s just a whole lot going on, so I’m going to be writing some emails and getting people notified about that. If you’re already a user, by all means, check it out. The PBN domain is live too. You can buy PBN domains.
Bradley: What about, do you want to mention credits and recurring credits now?
Adam: Yeah, thank you. Credits, so like Video Powerhouse, you can save money, because it runs on a credit system. Basically you use a credit when you have a video posted. It used to be for various reasons, if you get a subscription you need to use those in 30 days. We changed up the system, and now when you get a subscription, 1, you save money. Then 2, your credits roll over. Let’s say you only use half of your credits, well those will still be there that next month, and then you can use them on other stuff. Pretty awesome.
Bradley: Have we started moving all the other products over to the credit based system yet?
Adam: We’re working on it. Eventually we’re going to do that, but yeah, it’s kind of a, we’ve got to figure things out and get it tested.
Bradley: Okay. It’s coming too though, so that’s kind of exciting too, which means you guys can use your credits to purchase. It’s coming, but you’ll be able to use your credits to purchase not just Video Powerhouse and map embeds, but also like IFTTT networks or link building packages and all that kind of stuff.
Marco: Don’t forget prices will be going up. This isn’t a scarcity tactic. We spent a lot of time, a lot of money. We had the developers in there. I’ve been cracking the whip on this gang to get this done. All of that takes time and money, and so prices are going up. Get in now so that you can get grandfathered in, or if you don’t mind paying higher prices, then don’t and wait.
Adam: Yeah, I’ll back Marco up on this too and say that we are going to do a public launch, so if you are interested in that, now here in the next couple months is a real good time to see if that works into your SEO toolkit, which by now I would say it definitely should, based on what we’re offering. Yeah, go check it out. Especially go check out Video Powerhouse and some of the map embedding options. It’s pretty awesome.
Bradley: Cool. What else?
Adam: I think that is all I have for right now, so if you guys are good I guess we’ll get started.
Bradley: Yeah. We’ve got a ton of questions already, so let’s go ahead and jump into them. Grab the screen. Make sure I did cameraman first, just to double check. Yeah I’m good. All right, and I’ll zoom in on this guys, because I know it’s easier for you to see that way. Bear with me. That should be good.
Adding 2 Location Specific Citations To A SameAs Attribute In The Header
All right. Let’s see, Mark O’Connell’s up first. He says, “Hi guys. Hope you’re doing great. First of all I would like to say thank you for all your hard work you guys put in, it’s of extreme high quality and I have learned a ton of very useful information from the SM crew.” Oh plus one that. “With your information Hump Days and IFTTT courses, I got my first lead gen site to number 17 in 6 or 7 weeks. Brand new domain for a roofing term, which is very exciting, so thanks for that.” Well congratulations Mark. That’s awesome. 17’s not where you want to be yet, but it’s definitely a jump in the right, a step in the right direction.
Mark, yes absolutely. Hyper local citations are incredibly powerful, regardless of what the domain metrics are. Don’t worry about that. This is kind of what we’ve been kind of preaching, especially in the last few months. Marco is really adamant about this, don’t worry so much about metrics, it’s more about relevancy guys. Hyper local citation sources are oftentimes have more of an effect on your local rankings than the big sites do, like Yelp for example. It’s because they’re hyper local, and Google knows that.
Getting listed in hyper local business directories, like maybe municipal type, what do they call them? The newspapers that are for local cities, they’re usually really small types of cities. There’s what do they call like coffee news, those kind of rags that you can pick up free that are usually print publications, but they have an online aspect as well. Those are very, very powerful type of citations. Again, the metrics don’t say so, but as far as the effect that they have on ranking locally, they are.
There’s a few others ones, or even like national type sites. For example, Topix is a site that’s kind of like a national, it’s a forum type site, but it’s hyper local. Another one is Pulse. I think it’s Pulse, I can’t remember off the top of my head, but there’s several of those types of sites out there that actually starting a thread in your local area, which sometimes it’s on a sub domain with like a city sub domain and that kind of stuff. Starting a thread in one of those forums and dropping a link or a citation, name, address and phone number, is very powerful. Absolutely.
I would say Mark, it’s definitely worth your time. In fact, we mentioned this Marketer Center, which is a reseller, kind of a white label service that you can purchase citations from. Andrew Scherer, he’s the guy that runs that. It’s a great service. I use it quite a bit. They have a package specifically for hyper local citations. Now, they’ve scraped their own list and they’ll do a little bit of research up front for when you, like put in your name, address, phone number and details when you’re ordering the citations, they’ll do a little bit of research and try to find some local directories that they can list to.
They’ve already compiled a big list of local directory type stuff, instead of just the big national directories. They have the big brands, the big citations they call it, but they also have the hyper local citations. That’s kind of a 1-2 punch. I always order the big citations and hyper local citations right off the bat. Then, like I said, if you have somebody on your own team, or even if you do it yourself, to actually go out and try to hunt down business directories that are specific to your area only.
The 2 most powerful types of citations, I mean the big citations are important guys. That’s kind of like standard operating procedure. Trying to find city specific, or like I said, hyper local business directories to list on, as well as niche specific directories. For example, like a plumber only directory. A landscaping only directory. Those are also very powerful. Again, it doesn’t matter what the metrics say. I can tell you from experience that just using those types of directories, that are so targeted, very specific, are going to have a huge impact on your ranking.
Marco: Before we move on from this hyper local, just so you guys know, we’re doing an RYS update webinar on Friday for members only. It’s in the Facebook group, so make sure you get in there and let me know you want to attend. It’s not going to be recorded, absolutely not, because the stuff that I’m sharing is stuff that I’ve been working on, that I’ve been looking through, and this is just for the RYS group. It’s regarding this, it’s just how to give more local relevancy to a map. That’s what we’ll be getting into Friday.
Bradley: Wait till we get to Paul’s comment up here. We’ll get to that in a few minutes, because that’s pretty exciting.
Hernan: Sorry Bradley, but on the same topic, from local, or finding really good local backlinks. I’ve had good results with using Bluechip Backlinks for this, like scraping a local directory for example, or some sort of local website or newspaper, as you were saying. Sometimes they would be really open to it, to get you featured on it if you’re a local company, but sometimes you can get domains with 0 metrics, but they have a couple of backlinks from these local directories or local newspapers. Just 301 of that, you will notice a nice boost. You can combine that with the hyper local citations, and finding and scraping, you know with Bluechip Backlinks or something similar, and getting some domains to 301. Do not go crazy with this, but it’s really powerful.
Bradley: Yeah, and that’s why I just pulled this up while you started mentioning that, Hernan, because that’s a great point. That’s one way that we do it as well, is just go search for, I’m just using Atlanta as an example here guys. Put your city name in, or municipality, even if it’s a smaller area. Put your city name in and then business directory. Then just grab the URLs from the first 2. In fact you can do this in Bluechip Backlinks, what’s called the SERP Sweeper. Just grab all the business directory URLs and drop them into your domain crawler. Preferably you’re using Bluechip Backlinks, but whatever domain crawler you use. Drop all these business directory URLs in there and let it crawl, because that’s true.
First you want to go ahead and try to get a citation on those local directories anyways, like an actual citation that you get your business listed. A lot of those, it’s not something I recommend that you do yourself. You can outsource that kind of stuff, and I recommend that that’s what you do because it’s tedious work. It’s just data entry. It’s pretty dumb. It’s not fun, let’s put it that way, but it’s very powerful. At the same time you can also, like Hernan just said, find broken backlinks on these directory sites and just pick them up for dirt cheap and use them. Even if they’re not like industry specific, which most likely they’re not going to be, you can still use them for like deep links, or links to inner pages, or blog posts and that kind of stuff. It’s going to help boost because of the local relevancy.
It doesn’t have to be, even if it was a link from a business that went out of business, and it’s still listed on the directory. You would say, “Well I don’t want to screw up my NAP by buying the expired domain and then having it point over to mine and confusing Google.” Because it’s the link at the bottom of an NAP from a different business, but it’s redirecting to my site. Well that’s why you could use a buffer site, or you could run it to an IFTTT property or something like that, or just link it to like a blog post from your money site. Because you’re still pushing local relevancy into your domain at that point, and that’s really, really effective.
That’s a great question, Mark. As far as the same as attribute, yeah you can. Again, I would only use the same as attribute for those listings if you have your own NAP listed on there, not like a scraped domain, or a purchased expired domain. I wouldn’t do that. I would absolutely use the same as if you have your own listing URL. Like if you get your own page URL on that directory, then yes, you can list that as a same attribute. Great question. Love Paul’s “Me mira Bubba Gump.” Forest Gump. That’s pretty funny.
Learning Structured Data & Site Markup
Ben says, “Hi guys. I’ve just finished creating my first tier 2 network, phew.” Plus one that. That’s a lot. “I have a couple of questions. Where is the best place to learn about structured data and how to mark up a website?” Oh, I’ve got the perfect one for you. Just give me one second. This are some of the best, that’s the schema generator. I’ll drop all these links guys. Just let me pull these up real quick. I’m trying to find the list. Here’s one of them right here, and then I’ve got another one.
There’s 2 really good articles that I always refer to whenever I’ve got something new to do, because I don’t know this shit off the top of my head guys. I always have to refer to one of these guides to kind of guide me whenever I’m adding markup. I am not a coder. I don’t even pretend to be one on TV. These are both really good. Is that the same article? Dammit, let me find the other one. Just a minute. It’s Built Visible, this is it. These are probably the 2 best guides that I know of for this. The Built Visible blog is fabulous. This is one of them.
There’s another one too. There’s another one by Built Visible if I can find it. Let me try that real quick. Just give me one second. I’ll have to find it guys. It’s in here somewhere, but I’ve got so many damn articles in here. I’ll drop these 2 links in when we’re done. Adam, if you can remind me. I’ll come back and add the other ones. These are some of the best resources for schema and structured data. Both JSON-LD and micro data, depending on how you need to implement. Then there’s the micro data creator. Just go through some of these guides, is all you need to do really. Here’s another one.
Then here’s a JSON-LD creator. This is pretty cool. Marco pointed this one out to me and I use that now sometimes. There’s one other article. I’ll find it and it’s really good. It’s the best one of them, and for whatever reason I’m not finding it right off the bat, but I’ll get to it later.
Hernan: There’s also just tons of, but it’s really geeky, the information in schema.org.
Bradley: Yeah it is. If you know how to … Is this it? No. I’m sorry guys. I really want to find this for you and I’m just having trouble finding it right now. I’ll find it and I’ll post it on the page later. Anyway. If you go onto schema.org, if you understand micro data and the markup and what the tags are, what do they call them? The item types and that kind of stuff, then you can get everything you need right from schema.org, but you have to know how to put them into the proper DIV tags and all that kind of stuff. That’s what I always have to refer to resources for, because I don’t know, I’m not a coder.
Stacking Multiple Tier 1 Networks On A YouTube Channel
Let’s say you have 2 tier 1 networks. You have the 1 tier 1 network that you’ve already got connected to your YouTube channel. Now you’ve got another tier 1 network that you built, it’s just another IFTTT network. You haven’t assigned it as a tier 1 or a tier 2 yet. You just have a whole other network just sitting there waiting to be assigned to something. Well all you need to do is log in to that IFTTT account for the second network, and then just activate you YouTube channel, the same YouTube channel in the second IFTTT account. Then whenever you upload a video to that channel, it’s going to syndicate to both the first network and the second network. You can do that with as many networks as you want. There is no limit.
It’s not like IFTTT, YouTube will only connect to 1 IFTTT account, you can connect YouTube to unlimited IFTTT accounts. You can only have 1 YouTube channel activated in each IFTTT account, so that just means you need multiple IFTTT accounts. Each persona ring, or each syndication ring that you create, is going to have its own IFTTT account anyways. You can literally stack, it’s unlimited. As far as I know it’s unlimited. I’ve never hit the limit. You can just put as many tier 1 rings on that 1 YouTube channel as you want.
Now I’ve found it’s more effective to have 2 tier rings, full 2 tier rings, or structured setups. If you have more tier 1 rings, you oftentimes rank faster than the 2 tier rings, but the 2 tier rings tend to make the videos stick longer. Now that’s not always the case, but that’s just kind of the trend I’ve seen over the years. Is that the 2 tier rings, they don’t rank the video normally as quickly as having multiple tier 1 rings, but it does help the video to stick longer once it ranks. That’s why I prefer using the 2 tier rings over the single tiers alone. Don’t get me wrong, you can stack as many full tier 2 rings on a channel as you want too. We’ve got some out there with 5 or 6 full 2 tier rings on it, that’s considerable. That’s 400 to 500 properties that that video gets syndicated to, with nothing other than an upload or a live stream. Very powerful.
“What theme are you using for your SEO business site, Big Bamboo Marketing?” Honestly, I have no idea. I haven’t updated that site since I built it in 2012. I don’t plan on it, because I don’t ever get any work from my actual website, very rarely, I don’t want to say ever. I’m not looking to take on any more client work, that’s why I don’t even update it. To be honest with you guys, my SEO business site, it didn’t really every generate me any work anyways, I always got work from networking or cold contacting using video email, which was my preferred method. Then also from referrals. Occasionally I do get leads now because of the SEO Virginia case study that I did for RYS Academy, and so I do still get leads from that, but I usually quote them so high they turn around and run away, because I don’t want to do any more client work right now. Honestly I can’t remember. I’ll have to look it up, Ben, but it’s an old theme. It’s probably now 4 years old. I really never updated that site.
Link Velocity And Link Types When Using Google Drive Doc & About.Me Pages
However, it is beneficial to know which ones are due follows, and typically I have the go to ones like Blogger and WordPress and that kind of stuff, that are due follow links. I’ll use strategically with spam or with PBN type links and that kind of stuff. We probably should make a list of that, or make a note of it in the IFTTT account workbook template, so that you guys know which ones they are. If we can make a note of that, guys. We can get somebody to do that for us, one of our VA’s or something.
Adam: Yeah, we’ll discuss on the back end. I just have concerns since some of that stuff changes. I guess it would be kind of a at your own risk, this is what it is at the time of publish. Be sure to check.
Bradley: Yeah, we might do that, just add like another column to the network workbook, guys, and put follow, no follow, something like that in there, just so you guys know. We can get a VA to do that. Maybe we’ll have that done by this time next week, Dean. As far as spamming the properties, okay, just keep in mind, I look at any type of link building as spam, pretty much, except for like desk posting, where you’re creating real content. Pretty much any type of link building tool is a spam link, in my opinion. That’s just the terminology that I use for any type of link building that isn’t 100% manual.
Manual content, putting links into content manually, that kind of stuff. Any kind of tools or whatever, I just call that spam. Don’t let that confuse you, but with the drive stacks you can pretty much spam them with anything and it’s not going to hurt it. Because we’ve gotten pretty crazy with those and had some really good results with it. With your network properties, your tier 1 branded network properties, I always like to follow Hernan’s guidelines on that. Hernan, you want to mention how you do it?
Hernan: Yeah. Basically we just send a handful of links, and this is like the, I would say the process or the framework that we give our VA’s or daily hour, whoever is building links at that point. Is that they should only send a handful of contextual links usually, to the properties, to the IFTTT properties, so as not to spam them as well. As we keep mentioning, you can spam the hell out of them, but the reality is that they are branded properties so you need to take care of them and you want them to be, they can generate a sale as well, so you need to be careful. We just send a handful of links, maybe from 50 to 150, something like that, contextual links, and then we spam the hell out of those contextual links. We are putting some kind of buffer in between the property, whatever it is, and the spam.
Also we have found best results with doing that, instead of just spamming, you know, a Twitter profile. If you put, let’s say 100 contextual backlinks between your spam and the Twitter profile, the Twitter profile will be much more powerful. The metrics will say so. It will get indexed more easily. For example, from spam itself, only from spam itself, maybe you can get it to, I don’t know I don’t want to get into metrics, but you can get it to a trust flow of 5. If you go to this recipe of a handful of contextuals backed with spam, you can get it to 10, 15, 20 trust flows. You need to have that in mind. Metrics are higher, the property becomes more powerful following these kind of guidelines. OF course you can experiment yourself with velocities and those kind of things, but just be careful, and just send a handful of links.
Bradley: Yeah. When you guys, If you order a link building service from us, inside of SERP Space, it’s the same thing. That’s what we do, is we will build a handful of the targeted links, contextuals like what Hernan’s mentioning, to your tier 1 properties or your citations, whatever it is, your target URLs. Then we throw the kitchen sink spam behind those. That’s really why we do it that way, because it’s much more effective and safer as well.
By the way, I found that article. I just needed to not be talking to find it. This is it, guys. Built Visible, this one, micro data, JSON-LD and schema.org, rich snippets. This is the best guide I’ve ever seen on this. It is so comprehensive. This is my go to guide for any time I have to add any sort of micro data to stuff, this is what I go to. This is hands down the best guide I’ve ever seen for that, and it’s free. Enjoy it.
It’s been so long since I’ve logged in here. I have 0 credits remaining. If you paste your URL in there. For best results enter a webpage or whole article. Right here, I know it’s hard for you guys to see. It’s very small, but check your entire site with batch search. Copyscape, you’ll have to buy some credits, but they’re cheap. I think just like 5 cents per search. Then you can drop with batch search in there, and basically drop your URL in there and it will crawl the entire site and then compare all the pages on the site and tell you which pages have duplicate content and that kind of stuff.
It will show you what the percentage of duplicate content is on each occurrence, or each instance where duplicate content was detected. It will show you what the percentage of duplicate is and all that kind of stuff. It’s just all done right within CopyScape. You can actually just like I said, it’ll batch the entire site. It’ll crawl the whole site and then categorize everything for you and give you a report. That’s just within CopyScape. That’s how I’ve done it in the past. It’s very, very simple.
“All that is true, do you recommend a comprehensive …” Yeah, I mean that’s the only thing I’d do. Jay, I just run it through CopySCape and just check it and see. Also something else that you can do is, if you use Screaming Frog, SEO Spider. That’s a great tool to be able to map a site very quickly and give you a high level overview of all the title tags and H1’s and H2’s and meta descriptions and that kind of stuff. It will also find broken links and things like that. Screaming Frog, SEO Spider. It’s a really good tool. It’s a little bit expensive, but it’s a good tool if you’re doing a lot of client work and stuff.
I like to use it for analyzing client sites whenever I’m prospecting especially. That way I can run reports on somebody’s site before even taking them on as a client, and I can show them, “Here’s where a lot of issues are occurring on your site because of duplicate titles and that kind of stuff.” A lot of people just, it’s hard to do that when you’re just manually looking at page by page. When you look at the site as a whole, in 1 interface or 1 dashboard, then it makes it much easier to recognize patterns. Kind of like footprints, even within the own site, is what I’m saying. You can find repeated titles and that kind of stuff, which actually will affect the overall site score. Screaming Frog is a good tool for that. If you’re doing a lot of client work that should be one of those tools in your toolbox, if you do client work, or if you have a large portfolio of your own sites.
Next question from Jay says, “IFTTT content kingpin customer.” Sweet. “Built first IFTTT network on branded property last week. Pushing content, looking good so far. Also video marketing blitz user. You mentioned in a previous video a webinar where you discussed paper call exchange networks and using Video Marketing Blitz. Very interested in seeing that info. Help a fellow receding hairline SEO brother out.”
Oh man, why’d you have to point that out, man? “Don’t get me wrong. You guys have already helped me out greatly. Grateful for these hangouts. They are can’t miss. Thanks guys.” All right Jay. Adam, you want to, we did the Video Marketing Blitz bonus webinar for purchasers. I don’t know if Jay didn’t get that or not, but if you make a note of it, I can PM Jay with the link to it later on.
Adam: Yeah, well I was going to say. Jay, just send an email in to [email protected]and mention what we’re talking about and we’ll get you sorted out.
Bradley: There you go. Yeah, because we did the first of 2 bonus webinars. The second one’s coming. I don’t know when. We’ve got a VA that’s learning Video Marketing Blitz right now, he’s in training, and he’s a full time VA. That’s going to be his job, is to just run that software. As soon as he gets done training we’re going to pick back up on the case study that I started. We’re actually going to do several case studies, because he’s working on multiple projects right now for me, using that tool. Actually in master class today we’re going to start, I’m going to reveal a new case study today. Part of it’s going to be Video Marketing Blitz is going to be part of that case study as well.
If you’re not in MasterClass, Jay, I recommend you get over there, but we’ll still, just send in a support ticket and we’ll get you the replay of the first VMB bonus webinar. Then when the second one gets scheduled we’ll just make sure that you let us know and we’ll make sure that you’re on the notification list. That’ll be coming guys, I don’t know when, but it’ll be coming. It’s going to be several more weeks, but once he’s trained well enough and I have the procedures in place, that’s when I’m going to schedule the second webinar. That way you guys will see how the process works with an outsourcer. Because again, it’s something that should be outsourced in my opinion.
I’m not sure what you’re asking here. If you already have the subdomain, you’re not going to be able to change that, unless you set up a new site. You’re not going to do that because you’ve already got metrics on this site. What you could do, is you could buy a non-EMD type domain and just do a 301 redirect to that webs.com site, and use your purchased domain in all of your link building. That’s what you could do. It would just be a 301 redirect to the .webs.com site. That way, when you’re building the links, the EMD, it wouldn’t be an EMD, it would be your purchased domain that you have 301’d to that site so that it wouldn’t count as a exact match anchor text. Does that make sense?
Hernan: Yeah I like that.
Bradley: What were you going to say, Hernan?
Hernan: I was about to say that since it’s a PBN site, he’s going to treat is as a PBN site. He could also do persona based network. Let’s say that the owner of the webs.com is John Doe. Instead of going for, letsgorunning.wordpress.com, he could go for johndoe.wordpress.com or something like that.
Bradley: Yeah okay. I see what he’s saying there. Yes. Guys that’s what I always recommend doing. Other than a branded network. For example, for PBN type sites, when we build networks, they’re typically persona based networks, for PBN’s. Sometimes, if the PBN has a pretty strong brand of its own, then we will create a branded ring. For a lot of the ones that look like blogs, instead of looking like business sites, we end up just basing them, creating a persona based ring around it and making it like a person’s blog. That works well too.
As far as what Hernan said, that’s a good way to do it, is use a persona name as the subdomain instead. That’s perfectly find, but also, like I said, if you wanted to build links directly to the webs.com site but you don’t want to use the exact match domain. The problem guys, just so you’re aware, the problem is when you have an exact match domain and you build links with naked URLs, which everybody says that’s what you should be doing so that you don’t tip the scales and over optimize the anchor text, that kind of stuff. The problem is, with EMD’s, is those naked URLs count as exact match keywords. It didn’t used to be that way, but it has been for like the last 2 years at least, maybe even 3 now. You’ve got to be really careful with EMD’s, and that’s in part why I just don’t use them anymore.
What you could do, like I said, is just use like another domain that’s more of a branding type domain, that you just 301 redirect to that, and then build all your other links referencing the purchase domain. Because then the anchor text would be the name of the domain, even with naked URLs, it wouldn’t be an exact match keyword. Both of those routes would work.
Marco: All right, so correct me if I’m wrong, but he’s going to build the IFTTT network around the webs.com subdomain.
Marco: Okay, but for something ridiculous, like $5 a month, webs will let you get a custom, they’ll add a custom domain name and then they’ll 301 the subdomain to the actual. It’s like what Google does with sites.google.com. If it’s worth it, for $5 a month you can actually have the domain name that you want. You can change it. It gets 301’d up by BioWebs.com itself. Then you still have the subdomain that you can link build to.
Bradley: That’s a good point.
Marco: That might be another way to approach it. Then when I post out to the IFTTT network, you’ll have the new domain name that you’ll be using. It won’t be as much of an EMD, and you can stay away from anchor text problems.
Hernan: Right, and that will inherit the metrics that they currently have, like from the subdomain. That would be a good idea too.
Video Powerhouse And Map Powerhouse Serp Space Credits
All right, well if the content is different, I don’t know. I have mixed feelings about this, because if the content was the same, then you could either 301 redirect the old to the new, or you could do canonicals, cross domain canonicals. You point the old page to the new page with, not a 301 redirect, but with a canonical. That way you’re telling Google, “Hey there’s this page here, but I want to give all the credit to over here. Push all the credit to this other page.” You assign the canonical URL for that. That’s typically how I would do it.
Now Google says that cross domain canonicals should only be used if the content is the same. It says that, that’s what Google says within their cross domain canonical, when they first, I guess, created that, which I think was back in like 2012 or something like that. It was awhile ago. I could find the blog post from the Google blog itself. Anyways, I know that I have tested this, where the pages don’t have the same content, and I still canonicalize it to the new page, and gotten a boost out of that.
I know some of our mastermind members do the same thing. They’ve tested canonicals, or done testing with canonicals, and been able to accomplish some pretty nice ranking boosts using other pages in canonicals. That’s just typically how I would do it, I would experiment MJ, seriously I would experiment and maybe take a handful of pages and canonicalize them to the new site, from the old site to the new site, and then maybe take a couple other pages and just do a 301 redirect and see, monitor your target URLs and see what kind of movement occurs after doing that. I want to hear from the other guys. Hernan, Marco, what do you all think?
Hernan: I was actually thinking about it.
Bradley: While you’re thinking about it, let me find that article.
Hernan: I mean, usually if, I would go, when a client is already ranked, they have gained good rankings. They rank well on the 3 Pack, or they have gained like page 1. What else can you do? That would be my question. What would be the next step? The next step would be to run a couple of feeder sites in that case. It can be IFTTT Properties, but usually what you would do is to do that, spread and try to rank a feeder site. That’s the only way that I see viable, having 2 websites trying to rank. At the end of the day you will be competing with yourself, which is a great thing.
With that being said, I don’t know how many resources you currently have to try to rank the 2 of them, or offer the client some sort of deal where you can rank the 2 of them or you can work on the 2 of them. In my experience, that’s not ideal, because usually, maybe it was me making a bad deal, but back in the day I had that kind of a deal when a client’s just throws websites at me, and he would expect to rank. The reality is that there’s some randomness in it, so some websites will outrank the others, just because of the way Google works. I would definitely 301 it. The 10 year old site will definitely boost the new website, but I wouldn’t work with the 2 of them unless you have gotten them good results with at least 1 of them. Probably the 10 year old one. That’s what I would do.
Bradley: I was looking at one of the next questions. By the way, I posted that article. It was from 2009. This is Google webmaster central blog, it was 2009 that they posted this. This is the cross domain canonical post. I posted on the event page. Test with that, MJ, and see, that’s what I would do. Whenever you guys come across something like this, it’s best to run a few tests, like compare one method against another, or against 2 others, whatever. Then track results and see which one gives you the best results.
Possible Google Penalty For Duplicating The Content In 3 Branded Google Drives
Marco: I have never seen any penalties with duplicate content inside drive.
Bradley: I haven’t seen any penalties with drive period.
Marco: That’s not to say it won’t happen in the future. As I’ve mentioned before, the only thing I’ve ever gotten banned by Google and slapped down for, I uploaded a .TXT file with a 301 redirect, and they said, “No, you can’t do that.” I couldn’t use the TXT file anymore. Other than that, I’ve just never seen anything happen. In fact, we recommend it, we recommend sharing in between the different drive files. We recommend 1 main drive file, and then you can share folders among all of the other files. You can share each other’s files. It would stand to reason that 3 people in the same company would be working on the same file and adding comments and adding links and adding edits, just whatever, which is what we teach people to do inside ROIS Academy. I mention that again.
Bradley: I guess if you share content, if you share a drive file with another account, then it’s basically stored in both accounts. I think he’s talking about like copying the content and creating, instead of it being a shared file, it would be a duplicate file in another account. Again, I’ve never seen any issues with drive stuff yet.
Marco: No, but just to be on the safe side, share them.
Bradley: Yeah, you can, but that doesn’t give you different target URLs. Does that make sense? Same file URL, is what I’m saying. Yeah, you could do that, but if you wanted separate target URLs for different spam points, spam targets, then you could just copy the content and upload it to those other drive files.
Adam: I was going to say, if you really put on your tin foil hat, you could just make a literal tiny edit to it and rename it V1, V2, V3. That’s real. People do that. They make copies of documents and stuff.
Good question Earl. Again, canonicals. I was pulling up one of my demo blogs that I do a lot of testing with, and all you do is go to post, go to tags, locate the tag that only has 1 post. It’ll tell you, in the count column over here, how many posts are using that tag. Any 1 single tag, any type of singular tag, should be canonicalized, or you should leave your tags set to no index. That’s the thing, guys. We’ve covered this many times, Earl, but for the benefit of everybody I’ll try to cover it very quickly.
If you use a tag, WordPress by default is going to create a tag page, which is an exact duplicate of the post itself. Tags are supposed to be, a tag is a more general type of descriptive keyword, or term, or phrase, that can be used across multiple posts. Then the tag page that’s created will be like a blog index page. It’s a tag index page. It would be like a category page. In other words, all the posts that share that tag will show up on the tag page. That becomes a unique page, compared to a solo tag that becomes an exact duplicate of the 1 post that the tag was added to.
If you’re going to use tags and leave them set to index, which is by default, then you just have to be aware of that. If you’re going to use tags, use a tag across multiple posts. If you’re going to use a singular tag, on only 1 post, so a unique tag, then you want to canonicalize that tag page to the actual post URL. If you’re using the WordPress SEO plugin from Yost it’s very simple. You just go to post, go to tags, then you select the tag. For example, this one says [D-GO 00:47:45], and I would click on edit. Then from the edit screen you’ll scroll down and in the Yost section, let’s see where is it? It’s in the advanced settings right here. Right here, you click the advanced settings of the Yost plugin, and right here is the canonical URL, that’s where you paste the URL of the blog post in, and then click update.
Now that tag page, even though you’re right, it’s a duplicate, it’s 100% duplicate and it will cause issues guys, will cause duplicate content issues on your own site. It’s a panda issue. If you’re using singular tags, either turn them to no index, set them to no index, which you can also do in Yost. You go to the taxonomy section and check the box to no index tag pages. If you want to leave them to index, which is fine, just want to make sure that you set the canonical for singular tags to point to the original post. That’s all. Hopefully that was helpful.
Seriously I don’t like, if it’s a channel that you plan on making money from that’s not a turn and burn where you know it’s going to get burned at some point. If you’re in it for the long haul, then I don’t recommend doing that. I recommend that you switch up the videos, you change them enough to where, if there was a manual review, your account wouldn’t be terminated for spam. I know that’s difficult, but that’s why it’s sometimes good to have tools like Video Marketing Blitz, or something like that where you can have literally 30, 50, 100 YouTube accounts that you can spread the same video across multiple accounts instead of putting the same video in 1 account 100 times. Does that make sense? It’s just safer that way, guys. Remember, we’re using YouTube, it’s YouTube’s rules. Look, we spam with the best of them, but we try to do it in a way that keeps our properties alive as long as possible.
When Is It Good To Use And Not To Use Goo.Gl Links?
All right, there’s probably going to be some differences of opinions between my partners and I, although I know we’re on the same page on some things. Look, Google links are fine to use when you’re not spamming. Actually Google short URLs are good to use if you know what you’re doing with them and there’s a reason for it. Sometimes there are reasons to do it, you can even spam with them, but I recommend that, essentially when you use a goo.gl short link, you’re injecting analytics into that link path.
You don’t want to do any sort of spammy shit with Google links, because you’re giving them a window, a view right into what it is that you’re doing. You’re injecting Google code into your link stream. You just got to be careful. I don’t do any real spammy, well sometimes I do some real spammy stuff with Google links, but it’s very specific reasons when I do it. For the most part I don’t like to use goo.gl short links for any sort of spam stuff. However, we use the hell out of them in drive stacks. They’re great because you’re injecting Google into the stream. What are your take Marco and Hernan?
Marco: When I use them inside a drive stack, I don’t care. When I use them outside a drive stack, I try to stay as clean as possible, unless it’s just something I don’t care about and I’m just looking for the metrics. Absolutely, and I saw this, he’s using it in Facebook. If you use it in a private group that Google couldn’t access otherwise, and you’re expecting action, you’re expecting people to interact with that shortened link, Google will love you for it, and it does pay off every time that you’re sending signals to the bot from a place that it would otherwise not have access to. Yes, by all means, don’t spam it unless you know what you’re doing.
Hernan: Right. Just to add to what Marco was saying, which I agree 100%. The other way around is that you spam it and all of those links end up showing on Google Webmaster tool, because there’s no secrets anymore. We have some cases of students that 301’d the spam domain, or a Chinese domain, directly into a goo.gl, and that was pointing at the website. All of those spammed links end up showing on Google Webmaster tools. You need to be really, really careful because it will show up like that. You don’t want to do that. You need to have several hoops, or you need to be using it, as Marco was saying, to actually inject analytics when you know what you’re doing, so be careful.
Bradley: All right, we’ve got to wrap it up here. Tell us Cambridge electronics … I love it when there’s not a name. We posted, Adam beat me to it, BrowSEO 3.0, that’s what this was. Outstanding tool guys. I think it’s an absolute necessary tool for SEO going forward. It’s like the Swiss Army knife of SEO tools. That’s what I call it. It’s fabulous. We did a full webinar with the developer, Simon Dadia, and you can see it right here on this link. I’d check it out. It’s a great tool. I recommend anybody that’s doing a lot of SEO work, or personas, content marketing, IFTTT stuff, it’s almost a must have now. All right guys, let’s see, last one.
Adam: We can come back and we’ll answer. Some of these we can definitely answer afterwards. Hernan will pick up some on the podcast.
Bradley: Yeah, I was going to tell him. If you’re having an issue with the network, just send it to SERP Space support, we’ll get it taken care of for you.
Bradley: Sorry about not getting to all the questions guys. It pays to get your question on the event page early. Whatever I didn’t get answered here, post them in the appropriate groups, or save them for next week. We’ll see you then. Thanks everybody. We’ll see you. Masterclass starts in 5 minutes. We’ll see you guys there.
Adam: Hey, everybody. Welcome to Hump Day Hangouts. This is episode number 97. Today is the 14th of September until midnight and we got almost full crew here today so let’s go down the list and say hello. Hernan, starting with you. How’s it going, man?
Hernan: Hello, Adam. Hey, everybody. It’s really, really good to be here 97 episodes.
Adam: Why no webcam? I got to ask. Because when we talk, I see you got your cool clothes on and got a nice background so why not today?
Hernan: Well, I’m kind of shy.
Adam: I’m not buying that.
Hernan: [I got it in play 00:00:36]. I’ll plug it and show my face in a bit.
Adam: Got you. All right, cool. Hey, Marco. What’s going on, man?
Marco: Hey, man. What’s up? No camera here either, man. I can’t show you guys how beautiful Costa Rica is.
Adam: You’d like Marco’s weather webcam feed.
Marco: You have to come and see it for yourself or I might just do my own [rant 00:00:57] mastery over there by the pool, take a few minutes everyday and just say, “Hey, this is Costa Rica man.”
Adam: Outstanding, outstanding. I bet. Bradley, how’s it going?
Bradley: Good man, happy to be here. Kind of excited about … Well, Hump Day Hangouts as always but the 104th episode that’s coming up, I know you’re going to mention something about that and then also, we got the IFTTT v2 update webinar for the month of September. It’s immediately following this webinar, Hump Day Hangouts, today and we’re going to go through a ton of really cool updates guys. Don’t miss it if you’re in the Academy. If you’re not, well, go join and it’s not too late.
Adam: Yeah, definitely. If you are in IFTTT SEO Academy v2, you can go into the Facebook group, either one. New world, I know we’re doing the transition and you can find the link there for the update webinar and so, I just want to say too tomorrow, if you’re not in IFTTT SEO or you’re not in the MasterClass of MasterMind, tomorrow we’re going to have a webinar at 3:30 for people who are interested, who maybe have heard us talking about IFTTT and are interested about what it can do for your SEO, for your marketing, for content syndication. We’re going to put the link in here so you can sign up for that. It’s going to be a short webinar tomorrow. We’ve had request from people overtime and I think it’s [crosstalk 00:02:10].
Bradley: In an hour.
Adam: Yeah, in an hour. To let you know more about it and what this is all about, what it can do, all that stuff. On top of that, like Bradley said, episode 104 is approaching so for us, that’s the big one. 100 is awesome, we’re not going to ignore that but for us, 52 weeks in a year so two years would be up so episode 104. We’re definitely going to have some special stuff going on then so stay tuned, we’ll announce that but that’s a few … What do we have? I think this is 97 so we got about seven weeks. Let’s see, other than that, what else did you guys have? I think we had some other announcements unless I’m mistaken but I wasn’t sure exactly what they were.
Bradley: Well, that’s because we didn’t have enough pre-planning time.
Bradley: I don’t have any other announcements so …
Adam: Okay, cool.
Bradley: Anybody else?
Hernan: I think we’re good.
Bradley: Okay. Yeah, I think that’ll be mentioned in the update webinar Adam.
Bradley: For you, okay. All right, guys. I’m going to grab the screen, lock it on. Make sure that we’re good on the events page. It looks like we are and I’ll try to blow it up guys, it should be locked on my screen now and … See, why is that not? A wrong button that’s why. All right, that should be there. All right, we’re going to start at the bottom. Not too many questions as of yet but we know stragglers like to come in. Let’s see, the first one is from an unpronounceable name and … At least, for us dumb Americans.
I mean, my point is is that yeah, you can syndicate for PBNs because you just use the RSS as the trigger if it has a feed. If it doesn’t have a feed, then not really. You’d have to install WordPress on a subdomain or something like that in order for it to work but yes, absolutely. Every time you make a post, it can syndicate out to a branded network for that PBN which is what I recommend that you guys do if you’re building PBNs is to … A brand can be a persona, a persona can be a brand is what I’m saying.
Either way, even if you have PBNs that are pseudo companies like fake businesses so to speak or fake blogs, they could be fake company blogs or fake persona blogs, it doesn’t matter. What you want to do is just build an IFTTT ring around that’s branded for that site whether it’s a blog, a persona or a company website, it doesn’t matter. Yes, a tier one branded network is perfect for PBNs. It’s very, very powerful. It also gives Google a lot of the signals. Well, it injects a lot of the signals that it’s looking for into the PBN to make it look more legitimate guys.
Remember, it’s not just about the links and the social signals either. It’s about validating the entity or the profile, the persona, all of the above. Having those social rings about it … I mean, again, think about it. If you guys go out and purchase an expired domain and then, you rebuild content on it and put a couple of articles on it with an outbound link pointing to your money sites and then you have never touch the damn thing again and there’s no connection to that site to anything else on the web other than its outbound links, then it’s kind of suspicious looking.
I mean, all of you that are on this webinar right now or smart enough to be able to detect a PBN when you see it if it’s built poorly which most of them are so having an IFTTT ring around it, by itself, isn’t going to just make it safe but if you set it up properly and you put an IFTTT ring around it and you publish content to it regularly or consistently, then it’s going to kind of hide the fact that it’s a PBN somewhat, as long as it’s built correctly as well if that makes sense. Because you’re kind of validating the site through the semantic properties, the social properties that we connect to it but that was a good question.
Adam: While I know they did paid but I think … Anyway, it’s worth checking out. I know it did at one point.
Bradley: Yeah. SpyFu was more of an AdWords tool, wasn’t it? I think it’s more of an AdWords tool.
Adam: Yeah, but they did have some organic stuff. Anyway, it’s just something to check out.
Bradley: Definitely, SEMRush does that so that’s what I would recommend that you do. There’s another one that … What’s the guy from SEOPressor? Daniel Tan, I think. The guy behind SEOPressor, the plugin, Daniel Tan. I think he’s got a Cloud-based service that does that. It’s got a monthly-based fee or whatever but all I think that he does is tie into the SEMRush API and so, it’s just basically a different interface but it’s the same data. I don’t remember the name of that program.
No, not yet Jay. It’s going to be several more weeks. I’ve got a VA that is in training but he was actually working for me doing something else and I had to [inaudible 00:08:00] that operation down or that project down so he’s still in training and it’s going to be several weeks before we have the systems and the processes in place. If you were on the first webinar, I mentioned that I was going to have it to where it was … Basically, a completely outsourced process to using video marketing blitz and I don’t want to rush the webinar and give you guys incomplete information.
Minimize Keyword Density Of A Curated Content
If you have to wait a little bit longer, I think it’ll be worth the wait. Greg says, “Hi, when using curated content and post. The curated parts have high keyword density.” Okay. “Keywords appear in quoted section title four to five times in the content, one time in the attribution link and again, in the URL image credit. Using three pieces of curated post ends up with a keyword density of 25 and 900 words. Is there any solution to this?” Yeah, Greg. Stop using over optimized content. I mean, maybe I’m not understanding the question but where are you pulling content in that’s stuffed like that?
Remember, if you’re curating content, you’re pulling content in from other sources so if you’re pulling content from sources that is stuffed with keywords like that, they’re probably not good sources to pull content from. That’s all I can say. I mean, I don’t understand where that level of density is coming from. Let’s see, keyword appears in quoted section title four to five times in the content. Yeah, that doesn’t seemed right to me Greg. I’m not sure how you’re coming across content that that’s stuffed. One time in attribution link and again, in the URL image credit.
Why? I’m not sure if you are creating the attribution link to credit the image, don’t you have control over that so why put the keyword in it? I’m saying whatever you have control over, Greg, if you’ve got that many occurrences with the keywords, you certainly want to edit it and reduce that. Remember, with curated content guys, you can truncate what you curate. Does that make sense? You don’t want to copy a whole article and paste it in as a curated post, that’s against the DMCA. You don’t want to do that, what you want to do is just grab a snippet.
If you read the DMCA, the Digital Millennium Copyright Act, it says there are certain parameters that are allowable. You don’t want to grab like three or four paragraphs out of an article and curate that, you want to grab like essentially one paragraph or a few sentences and maybe two paragraphs if they’re short paragraphs or just a few sentences out of a paragraph if it’s a long one if that makes sense. All it is is just to reinforce whatever point it is that you’re trying to make.
That’s where your commentary comes in and then, you reinforce your commentary, your opinion or the statement that you’ve made in your commentary with the curated article or the piece of content from the article that you’re curating that reinforces that point. That’s all you need so you could use the title and then just one sentence out of the curated article and that’s all you need. If it makes sense to your post to include more than just one or two sentences then that’s fine but you got to think about it logically and you don’t want to use too much content.
The reason I’m saying this is because if you’re using content that is way over optimized which I don’t know why you’d be using that content anyways but if you were, then I would suggest just selecting one key sentence to make your point and use that only, that way you’re not editing the curated content because you don’t want to do that either. If that makes sense. You’re just grabbing one sentence or a couple of sentences and it’s going to be less likely to be stuffed if it’s only one or two sentences versus a paragraph or two.Again, anything you have control over like your attribution links, image credits, anything like that, you control that so just don’t optimize them then.
I mean, at least that’s the way I think I had it setup. It’s been awhile since I’ve been in there. Let me just go take a look at that real quick because I have the … Here we go, the account template. There’s a couple of recipes for OneNote so let’s look at them. Okay, OneNote. This is [Youtube DualNote 00:12:49] and then, RSS to OneNote page from link. That’s what you should be using is the page from link and what happens from the page from link is it should be like a screenshot image of the post and it’s just a link that links over to the actual post.
It’s like the whole file is just a link that links over to your actual post that got syndicated because the post itself doesn’t get syndicated, it should just be … At least, if I remember correctly, it should just be like a screenshot of the blog post of like the whole webpage. Anyways, trust me. If you had to go in to OneNote and actually add in the links after every blog post, it wouldn’t even be an IFTTT SEO Academy because that’s not how I do things. Not sure where the issue is, you might have an earlier version. We used to have a different OneNote recipe, excuse me, that would actually syndicate the blog post but I remove that specifically from the second version of IFTTT SEO Academy because this was the better method.
I don’t know, maybe double-check your recipe Greg, maybe that’s the problem and if not and if you can clarify, we could take a look at it maybe.
Track Results Of PPC Campaigns For Lead Gen Business
Bradley: Yeah, that’s awesome. I just +1’ed it. Okay yeah, absolutely. I’m doing a lot of PPC stuff and that’s what the whole local Kingpin training, that launches next month, is about and I’m actually having really good results with it. Yeah but the way that I track results is I use conversion tracking on the landing pages so that if anybody submits the web form like the contact request form from the landing page and then they get redirected to the thank you page, I got the conversion, that counts as a conversion.
Then also, I’m tracking phone calls though the tracking phone number if they land on the landing page because on the landing page is the tracking phone number and I just use CallFire and all my calls get routed into a call center. I use AnswerConnect, AnswerConnect.com is my call center so all my calls route into a call center and then, they get dispatched out to the proper contractor. I end up having a record of it in CallFire as well as a record of it from the AnswerConnect service, the answering service.
Also, what I’m doing is I’m using ad extensions and I’m using the call extension in AdWords and that will allow a phone number to show up in the actual ad especially for mobile devices and it’s tap to call. With that, I choose to use a Google Voice number … Google just arbitrarily assigns a Google Voice number that forwards to whatever number you tell it to. In this case, my CallFire tracking number, and that’s just in the event that a mobile searcher searches and taps the tap to call button from the ad itself without actually going to the landing page.
Because if they go to the landing page, they’re going to call the number on the landing page which is the CallFire number. If they call directly from the search results by using the tap to call button from the call extension, then it will track as a conversion in Google AdWords. Now, there are some call tracking and conversion tracking software for calling or for phones that integrate with Google AdWords. One of them is, I think, what’s it called? CallRail.com? I think it’s CallRail.com, let’s see. No, that’s not it. Oops, I typed [CailRail 00:16:51] that’s why. Let me try that again.
Yeah, this is one of them. There are several of these, basically, phone conversion tracking systems that integrate with AdWords and that’s probably the better way to go. As I scale my lead gen business using AdWords … Remember, I just recently got in to doing this but as I scale it up, I’ll probably end up investing in one of these services as well but for the time being, I’m just using CallFire, my answering service … Well, everything just gets routed to there anyways.
Then, if anybody does the top to call from the actual search results, it’s typically only going to be on mobile that that happens and then it registers the conversion because I’m using the Google Voice number that AdWords will assign for that. If you’re using call extensions, it’s an ad extension. Hopefully, that makes sense. I don’t want that to confuse anybody but let’s see. “If I already have a tracking number, would it be beneficial to get another Google provided number to track if PPC is working?” Yeah, if you have it setup the way that I do.
Again, if somebody lands on your landing page and they call your number that’s already a tracking number, whether it’s CallFire, Twilio, it doesn’t matter, then you’re going to track that anyways although it won’t register as a conversion inside of AdWords because AdWords has no way of knowing if somebody picked up the phone and called. Now, I know that you can use these types of programs like CallRail which will have like dynamic inserted … Yeah, dynamic number insertion.
You can actually have different phone numbers for different ads or all the different kinds of things. This is the advance way to track and as I get better with AdWords, I’m sure I’ll be integrating something like this. It doesn’t have to be this particular service, it’s just the one that I remembered. You might want to look into that if you’re going to be scaling up your business, excuse me.
Marco: Yeah, I like CallRail because it actually records the call [crosstalk 00:18:49] I don’t know about CallFire, I haven’t used that in a long time. If I like to know what conversation took place, this way when I go for my check and the person can’t say, “No, that wasn’t the conversion,” or “That was sales call or whatever, that was spam,” because it’s actually recorded. They can’t get around it.
RSS Feed From A Linkwheel Property With Syndwire To Automate Another Level Of Link Building
The second tier links to your target URL, whatever you’re trying to rank but in this case, they would be first tier links to your IFTTT properties but yeah, absolutely. I mean, that’s the concept behind tiered networks. You’re asking about using Syndwire. Sure, if you got Syndwire, that’s where I would use Syndwire as a second tire link system or a second tier link builder because I don’t use Syndwire to link directly to my money sites. For Youtube videos, it’s not bad, that’s fine but I don’t use Syndwire to link to money sites. I just don’t do it.
With that, you could absolutely use Syndwire to build links to your first tier properties. That’s a good strategy for that and if you have it, then yeah, you can absolutely do that and each one of your IFTTT properties, tier one properties that have an RSS feed and output feed, that would work. You could essentially setup a different campaign for each one of those, each one of the ones that have an RSS feed. Some of them though, like Delicious and Diigo, those are just bookmark feeds so there’s really no content there.
You could do it, I’m just saying that just be aware that you don’t want to spam your web tools and Syndwire with a bunch of just like bookmark links and that’s it because you can get your accounts terminated that way. Just keep that in mind.
Ivan says, “Google My Business page and map questions.” By the way, I wanted to mention, we’re going to talk about this in the IFTTT update webinar that’s immediately following Hump Day Hangouts for you guys that are Academy members but I did want to mention that right now, third party log-ins has disappeared.
The ability to create a third party log-in for Google Plus pages and Youtube channels is, at least as of today, is missing. It’s coming and going. It comes and then it goes and the process has changed from what was in the IFTTT SEO Academy training. We’re going to cover that today but currently it’s temporarily, at least I hope it’s temporary, it’s disappeared. It’s not available and so, we’re going to talk about that a little bit today, guys. I’m hoping it comes back soon. I’m pretty sure it has to do with the Google Plus interface changing and like they’re about ready to force everybody to the new version. I think that’s what’s kind of causing the problem.
They’re going to be moderated but if you have some stuff that you want to update, like using Google My Maps. It’s a map that you create. You will not be able to replace the Google local search results with your map, it won’t work but you can edit or suggest edits to the Google local maps by going to Google Map Maker. I mentioned this before on Hump Day Hangouts but let’s just go through it real quick. Go to Google Map Maker, guys. Everyone of you should create or log-in through your main profile. Anybody doing local, you should log-in as your main profile.
Connect it to your main primary Google account and start suggesting edits around your own town. If you do any sort of local stuff for clients or for lead gen, you should start building up your Map Maker profile and the way you do that is by contributing, by suggesting edits, that kind of stuff. Be helpful. Find map markers for businesses that are misplaced and then re-position them and suggest that as an edit, suggest NAP updates for businesses that have outdated information, that kind of stuff.
As you start to build up a reputation in Map Maker as providing valuable edits and valuable suggestions, then you can end up being able to force changes very, very quickly inside of Maps and I’ve been able to, over the years, been able to fix some pretty heinous Maps issues fairly quickly, within just a matter of … Well now, it’s within 24 to 72 hours, my edits usually are approved and that’s great because if there is NAP issues or Maps issues, sometimes that are really tricky, this is the only way to get it fixed.
The more you have built up a reputation as providing valuable suggestions, then the quicker your edits will get approved, will moderated if that makes sense. I highly recommend that you guys do it and just do it on your main profile. You don’t want to hide anything, you don’t want to do this under personas because you’d have to build up multiple personas. Just do it on your main profile.
I usually just put the map … It depends on the theme that I’m using but if I have like a footer widget area then I’ll oftentimes will put a map in the footer widget. Sidebar is fine as well. There are some times I think it clutters up the sidebar. Just depends on like how narrow your sidebar is, that kind of stuff but almost always I put it on the contact page. If I didn’t have it in a footer or a sidebar, then I would definitely put it on the contact page. Any suggestions on that Marco, Hernan, anybody?
Marco: No, that’s exactly what I would do.
Hernan: I was muted. Yeah, the contact page usually works. I like to [inaudible 00:25:39] anyway, something like if you have a kind of widget rotator. I can’t remember the … Let me look for the plug-in for the widget rotator which will give you exactly which kind of CTR is tighter, conversion is tighter on that end. I’ll try to find it out and post it on the events page.
Paul, there is and it’s funny that you say that because Wayne Clayton … I’ll be damned and look, I didn’t even know that he posted on this page. Wayne’s in our Mastermind as well. He just said something very similar, I saw it in the Master Class Facebook group and it’s kind of funny. You guys have pretty much the same question here. That’s funny, are you guys working for the same client? Because it’s pretty much the same damn question. To be honest with you, I have never reported anybody to Google. Honest to God, I’ve never done it and the reason why is I’ve just always felt like karma is a bitch and she’ll catch up to me if I do.
I’ve been known to spam some stuff myself, you know what I mean? Because of that, I have just never, ever, ever done it. I know that you can, you can submit that kind of stuff to Google and they will do a review on it because I’ve had it done to me by tree service businesses but I’ve always ended up circumventing it and getting my listing back anyway even if I had to build a whole new one but I’ve never done it myself. I know there is a way to do it, I just can’t point you to it. I’m sure if you do some Google searches, you’ll be able to find out how to submit a spam complaint to Google.
I just personally don’t do that, guys. Like I said, it’s just, to me, I’ve never done a negative SEO in my life. I’ve never done a spam complaint. I know you’re just trying to take care of your client, I get that Paul but I would still … Personally, I’m not knocking you for submitting a spam complaint either. That’s not what I’m saying. It’s up to you guys to decide what you want to do but personally, I would just try to take them out doing positive SEO stuff for … Not that submitting a spam complaint is negative SEO, I’m not saying that but I would still just try to outrank them. Personally, that’s how I would do it but yeah, I know you can report it. I just don’t know how to do it. I don’t know the process, guys, sorry.
Marco: Yeah, I don’t know the process either because I’ve never done it. I always go after them. They just piss me off enough so I just take them down. That’s how you got to do it, man. You just have to do enough to take … You have everything in your arsenal, Paul, that you need to take this guy down a spot or two. I mean, whether it’s citations, whether it’s link building or some press releases or whatever else you have to do. Another RYS stack won’t hurt when you invert the business name like they did and push relevancy up to them. You know how to do it, man. Just reach to us and we’ll take care of it, man.
Bradley: In fact, I think I misread. I just assumed because I saw the 2-pack in Wayne’s comment here. This is not the same questions as what Wayne posted in via MasterClass so I apologize Wayne, I didn’t read that.
Hernan: [crosstalk 00:29:29] 2-pack, yeah.
Bradley: Yeah, yeah because this is what Wayne said, he had asked if I knew about how to knock out spammer competitors in the niche by doing spam reporting to Google and I said actually I’ve never done that, not even once. I was always worried that bitch karma would catch up to me if I did and he says, “Well, it’s not like you’re doing something wrong.” No, I totally understand and I just want to clarify that that’s not what Wayne was posting here, that was my mistake because I didn’t actually read the question but just as a point, some reference, point of reference that this is what I was talking about, was this thread here.
Wayne, just for your sake. I know, it’s not that you’re doing something wrong for reporting spam, I just don’t do it because I feel like I have spammed the web plenty. I don’t want people reporting me so I just don’t do it. That’s all, that’s all I’m saying. Again, to each their own. I’m not knocking anybody that wants to do it, I’m just telling you what my stance is on it. Now, we can get to Wayne’s question properly.
IFTTT & RYS Academy To Rank A Business In Google Maps Three Packs
“The main business now does not show in any 3-packs even for other surrounding cities but the major business listing does show in the other organic listings, just not the 3-pack. Question is what should we do for them using IFTTT? We actually had accomplished this without the IFTTT and was just starting IFTTT strategy when this happened or should we do an IFTTT first and then do RYS? My concern is showing too much activity in drawing attention. Sorry for the long worded question, appreciate the input.”
It’s funny, it says show less like he typed it in. All right, so first of all, I highly recommend starting off … This is going probably shock some people but since you have RYS, Wayne and you know about the process … Even people that don’t have RYS Academy which would be a good time for you to drop a link, Adam, if anybody wants to go through, we have a webinar series that’s free, guys, that you can register for that goes through a lot of the stuff that RYS Academy, we teach inside of RYS Academy.
If Adam drops the link you guys, I highly recommend you go register. It’s just a webinar series. You can register for it and just go through the webinars, they’re all free. Of course, there is an offer at the end but you can go through the webinars and you’ll learn some stuff. Since Wayne has that, I would recommend doing RYS for any sort of local stuff when you’re trying to rank maps. RYS just crushes it. I would suggest starting with that but if you have an IFTTT network, I would still connect the local pages, both of them, to the IFTTT set of networks for syndication points and start blogging. The activity on those pages often helps those local listings to rank.
Now, keep in mind though what I’m saying, Wayne, is I’ve seen … Even for some of my own clients in some of my own lead gen stuff right now, a lot of shifting in the maps. Seeing what you’re seeing. I’m seeing the 3-packs disappear and it just shows one knowledge graph listing on the right side which sucks, that really sucks and I’m also seeing my maps listings disappear from the 3-pack and then when you click the show more listings or show more whatever at the bottom of the 3-pack, it’s not even showing in what’s available. What I’m saying is I’ve got stuff that’s been ranked in any one of the three positions in the 3-pack, A, B, or C that all of a sudden disappear and then, they don’t even show up in the show more results.
What’s interesting is the show more results where sometimes it used to have three different pages, now only have one page with only partial results. In other words, like the three pages might have had 34 listings and now, it only shows seven listings in the show more results part and there’s no option to go to another page and my listing … I’ve seen it recently and I’m pretty sure that this has to do with the changes that Google is making to both Google Plus which affects Maps but also because they’re going to be implementing, they’re rolling it out already as we speak, paid maps listings. It’s pay-per-click for maps listings. That’s, in part, I think why we’re seeing so much volatility in the whole Maps algorithm.
First of all, the Google Plus changes which is quite significant to the whole search engine, the whole search algorithm as a whole. Google Plus was ingrained so deeply into the Google Search and it looks like they’re pulling it back out to some degree so that is having a big effect on it. Then also, I know for a fact that Google is rolling out paid search listings in Maps and in the 3-pack and because of that, I think, that’s also causing a lot of weird stuff to happen to the maps listings right now.
Really, what I’ve told my clients is that they’re just going to have to be patient. This is the problem with relying so heavily on one source of traffic, you know what I mean? That’s part of the reason why I’m suggesting to all my clients to AdWords now and AdWords for video and eventually, I’ll get them to doing Facebook Ads maybe or I’ll just hire Hernan to do it. My point is relying on just that one source of traffic, and I’m not saying you are right now, I’m just saying that that’s what I’m telling my clients is that basically, you’re just going to have to be patient. Until Google is done with the roll outs, there’s not a whole lot that we can do. Go ahead.
Marco: I’d like to just respond to his drawing Google’s attention comment. When you do an RYS, you want to draw Google’s attention. You don’t want to draw Google’s attention by triggering a Panda, Penguin and by triggering the sandbox during the Google [inaudible 00:35:52]. With RYS, you do want to trigger Google seeing you, seeing that seat side or seat set that you’ve created inside RYS Academy. That’s the whole purpose of that. The Google tickle, Wayne. You know the Google tickle, man.
Bradley: He knows.
Marco: That’s the point, you go and you trigger that, you do everything that you’re supposed to do so that you draw attention to your listing the right way instead of drawing attention of the [inaudible 00:36:21] that you don’t want any part of but it’s entirely okay to draw Google’s attention the right way.
Bradley: You got to tickle the G-spot, the Google spot. That’s how it works.
It really doesn’t matter if you have everything Spider’ed anyways. I’ll let Marco comment on it but I mean, really if you have everything internally linked properly, it’s really not going to matter although I know we’ve tested running links directly to the My Maps, it’s pretty powerful but the same thing goes with even with presentations. Like I’ve had really good success using Google presentations and ranking those but also using them to embed links within the presentations slides and then just blasting the hell out of those. I don’t think it really matters but Marco, can you comment on that?
Marco: No, it doesn’t matter. I’ve seen people have success with all of the above with trying different things but yeah, my map is special, we all know that. I’m not going to get too deep into that but since we do all of the things that we do to it, then it’s really special, so is the spreadsheet by the way, if you want to spread the love because everything will be in your spreadsheet. If you push juice into that, it’s just going to push out everywhere that connected within that spreadsheet. Really, it’s a spider web silo. That’s the way to think about it so you’ll be spreading the love everywhere anyway.
Yeah, Dean. Refer to my answer to Wayne that I just gave to Wayne because that’s what I’m seeing guys. A lot of volatility maps right now and I’ve been doing this long enough to know there’s really not a whole lot we can do right now until the dust settles and that’s just the nature of Google’s algorithm. I mean, you can start … Dean, I’m not picking on you. I’m just saying for everybody else here that when this kind of stuff happens, you can jump through hoops trying to figure out what it is that’s going on and trying to fix it but a lot of the times, it’s just the algo. It’s like freaking out and it’s like a ripple effect, like when you drop a rock in a little pond, it creates ripples. Well, they make a change and it’s just this ripple effect that’s going through.
Until everything kind of settles and calms down, there’s not a whole lot that we can do. I usually give it a few weeks because a lot of the times, there’s collateral damage that Google didn’t intend in almost every time they make an algo changes. Any sort of significant update, this happens and then what happens is they allow it to cause all this collateral damage for a few weeks until they fine tune it and then, they kind of dial it back a little bit and things will start to come back, like a lot of the times, listings if they were optimized properly which so far, our methods have consistently always come back.
We always try to do what we think is going to provide longevity, not short-term loophole ranking fixes. I mean we use those too, don’t get me wrong but for the most part, we try to protect our money sites. You guys know the way we always talk about using IFTTT as SEO firewall and all that kind of stuff, we always try to do things to make sure that our properties will survive the updates although you will see some dancing and movement during algo updates. Pretty much 90% of the time whenever the algo update has settled and the dust settles, everything calms down, our listings come back to the same location that they were or even stronger. That’s why I don’t even sweat it anymore.
Like I get clients who call me and complain and I’m just telling them, “Guys, this is the nature of Google. Sometimes, we just got to wait ’till the dust settles, see what happens. If there’s significant drop even after everything is kind of settled down or calmed down, then I’ll go in and figure out what it is and we’ll fix it but until then, there’s not really a whole lot you can do because you could literally be chasing your own tail running around in circles, trying to fix something that really you have no control over.” That will send up that red flag that Marco talks about and you can actually sandbox your site.
Marco: Yeah, this is a really good example because he says it was third then second and then, he went and geo tagged images on the Snack Pack page and added content and then, he did some embeds and then, wham. It might not have been the update, it might have been that you triggered the Google dance and that you dropped to see what you were going to do next. If you did anything while it was dancing, then you sandbox yourself. You could be sandboxed up to 70 days or permanently depending on how you did while it was dancing. The best thing to do when this happens, especially when it went to third to second, is leave it alone. Especially when it went to fourth and fifth, leave it alone. You leave it alone for 21 days and see what happens. After 21 days, you take a look and see where it is, then you can do something but if you hit it while it’s moving up, down, left, back, whatever, you’re in trouble. Go read my blog post, The Google Dance Explained. It’s really simple to figure out because Google tells you exactly what happens.
Keeping Test Accounts Alive In Video Marketing Blitz
I don’t know if you’ve created accounts or if you had purchased them but there was a footprint left somewhere for that to have happened with only five videos for each account and you had seven out of 10 deleted. The reason I know that is because I’ve had issues with some phone verified account providers where they deliver my accounts and I go in and setup … Like for example, specifically with Video Marketing Blitz, the provider that was posted inside of the Video Marketing Blitz software.
There was a provider for buying phone verified Youtube accounts and there was also an option to purchase them with the API credentials and I purchased them and I purchased 50 of them and 37 of them got terminated within 24 hours. The guy, he and I have argued back and forth because he got … Long story short is I’ll never buy another damn thing from that dude ever and I can’t recommend him to anybody either. What I’m saying is then I went to the guy that I recommended, MetroBiz or whatever and I purchased 100 phone verified Youtube accounts without API credentials and then I had my VA create the API credentials and we had 60 dedicated proxies.
We only setup 60 of the accounts and all of those accounts are still alive and well. Some of the accounts that I setup that I’ve done heavy testing on … For example, I’ve got 10 test accounts and if you remember the first VMB bonus webinar that we did, I showed some results and I had been doing testing and I was loading as many as 15 videos per account per day which I don’t recommend guys but I was trying to get enough data for that first … I was under a time crunch for that first webinar. I was trying to generate enough data for that first webinar so I even broke my own rule and started spamming the hell out of those test accounts and they are all still alive. I did like 800 and some odd videos over the course of seven days to those accounts.
It’s ridiculous and all of those accounts are still alive. There is a footprint left somewhere, Jay. I’m not sure where it was. It could have been from the provider. If it was MetroBiz, I can’t imagine that’s the case because I’ve never had an issue with his accounts but maybe it was somewhere in your process of setting it up. Guys, I can’t recommend this enough. This is where Browseo comes in. Browseo is specifically developed to solve these footprint issues and when you’re dealing with multiple accounts, multiple proxies, I’m telling that Simon and Browseo has … They’ve basically hacked the browsers to make sure there’s no footprints whatsoever. They’re custom Firefox and Chrome browsers inside of Browseo. It’s just incredibly powerful, guys.
It’s the Swiss Army Knife of SEO tools and you should absolutely be using it if you’re going to be doing a whole bunch of stuff like this. I would highly recommend that you go check out the Browseo webinar that we did with Simon if you’re going to be doing a lot of this because that’s going to solve some problems there. Everything that we’ve setup for Video Marketing Blitz has been through the Browseo browsers and we haven’t had any of our accounts terminated yet except for the batch that I bought from the provider recommended inside of Video Marketing Blitz and that was a footprint issue on his part. Anyway, we only got time for about another one or two questions guys because Adam’s already on at me in Slack.
Let’s see, SpyFu does do that. Okay, cool Glenn. Thank you. SpyFu … Okay and SEMRush, that’s a +1. What else? Everyone should sign up as … “Bradley, everyone should sign up as a Google Local Guide.” Yes, Wayne is correct guys. You’ll see the Google Local Guide come up on your mobile device where Google will ask you to review locations whenever you go places and stuff like that, Google will prompt you to answer questions about the location and all that kind of stuff. It’s kind of fun actually. I look forward to that when it shows up.
Yeah, you should absolutely do that and try to work on … Even when you go to places and Google doesn’t prompt you, just go to Maps on your phone, Google Maps and then hit the location button and it will pull up, it will prompt you then especially if you’re signed up as a local guide and it will start asking you questions about the location. That’s certainly going to help that along with Map Maker. It’s very, very powerful indeed because you can build up your profile to be a trusted Google editor essentially.
Adam: Yeah, it’s fun too seeing some of the insane impression some of that stuff gets. Like I add pictures and stuff and I was like, “Picture of sub shop.” It’s got 50,000 impressions. That’s pretty awesome.
Bradley: I took a picture of my daughter eating a big stack of pancakes at Bob Evans when we were traveling earlier this summer and that thing got something like 30,000 something views. It was ridiculous. Like I don’t even know how Bob Evans is so popular that they’d get that many views. All right. Let’s see, video seemed to be taking a backseat with search. What is your take on this water damage niche? Got hit hard.” Yeah [Pete 00:48:54], it just depends man. I mean, there are certain keywords that … Especially broader type keywords that just are almost damn near impossible to write videos for. That’s why I’ll typically go for several longer tail keywords instead.
I know sometimes clients don’t like that but it is what it is. I understand that there are just some keywords that are just an absolute beast to try to rank for with videos. They’re just not worth it and there’s not really a whole lot you can do. All you can do is test. Each keyword is different. You can test but what I do is if I’ve spent 30 days working on trying to rank a video to page one and I don’t get it to page one in 30 days? I typically abandon like that particular keyword and I will start working on other keywords. Most of the time before I ever start, I’ve already got an idea of which keywords I’m going actually go for because they’re going to be easier to rank for anyway.
It’s like I usually always do a poke test on a batch of keywords first and then determine which ones I know are going to be easier to rank and then those are the ones that will be my fall backs if the primary keyword I’m unable to rank in 30 days. I usually don’t spend more than 30 days trying to rank a video, guys. If it doesn’t rank in 30 days, then I give up and move on to something else. It’s not because it’s too hard and I don’t want to put up the work but to be honest with you, it’s not worth it. What is it, the risk versus reward type thing? It’s not worth it like to spend that much time and energy to rank one video. Like it’s just not worth it for me.
I’d rather go ahead and rank three or four videos for the same price for somebody else with [inaudible 00:50:25]. Some people would absolutely deny that. They’ll say, “Unacceptable. I want this keyword and this keyword.” “Okay Mr. Customer, I can’t help you then,” or I’ll say stuff like, “Let’s setup some PPC campaigns.” That’s my fall back now really is just going straight to AdWords stuff, man, because there’s just so much … It’s traffic on demand. Okay let’s see, for your recommended provider, sure, I’ll be happy to. This guys loves it when I do this too by the way because he…
Adam: Real quick while you’re doing that, I want to say anybody who’s trying to get into the Facebook groups and who is a member of IFTTT SEO Academy v2, please log-in to the training area and there’s instructions on how to do that there. You can’t just go to the Facebook group and request access, you won’t get approved. Make sure you go into the training area, follow those instructions, Hernan recorded a video for you and I typed out like step-by-step, it’ll take you two minutes. Just make sure you do that.
Bradley: This dude loves it when I … It was funny because I didn’t even know this guy, guys. This guy, I didn’t even know him, I just found it in Google and posted it inside the IFTTT SEO Academy and I even said in the training videos, “I haven’t used this guy yet but I’m going to.” Anyways, I just want to let you guys know it’s funny because I ended up getting contacted on Skype by this dude and he was just like, “Holy crap! We’ve had so many orders come through,” and apparently, they’re all coming from IFTTT SEO Academy. “What made you select me?” and I was just like, “Luck of the draw, buddy.” He ended up being a very good provider. He’s the one I use for all our phone verified accounts now. All right, guys, that’s it. We’re going to wrap it up.
Marco: I just wanted to mention Rico Suave, his testimonial, finally got his lead gen site up and following our advice. He’s number one in G Maps in one day.
Adam: That’s pretty cool.
Bradley: “Hi, guys. Finally I had my lead gen site operational and it’s setup with all of the advices from you guys, IFTTT silo. Wish me good luck. Already number one on G Maps in one day.” Fantastic. Awesome.
Bradley: Kick ass dude. All right, guys. We’ll see those of you that are in IFTTT SEO Academy, the update webinar starts in about five minutes. Everyone else, we’ll see you guys next week. Thanks for being here.
Adam: Hey everybody, welcome to … Hey, Hernan, how’s it going? Welcome everybody to Hump Day Hangouts. This is number 96. Hernan is here, so Hernan, take it away. No, I’m just kidding.
First of all, I think we wanted to get the important stuff out of the way. Today is National Beer Lovers’ Day so I thought I’d start things off here [crosstalk 00:00:23]. Cheers. Not bad. Got a Session IPA out of upstate New York. It’s good stuff.
Bradley: I’m refraining. I didn’t even know it was National Beer Day until about an hour ago and I was like, “Woohoo! I’m gonna start drinking early,” but the two-and-a-half hours of webinars coming up, I decided I better not until afterwards. I assure you, though, as soon as this webinar is over I’m going straight … We got a local brewery. I’m going down to the brewery and sitting my ass at the bar and not leaving for several hours.
Adam: Gotcha. I played it safe. I got a Session so this is like 4 1/2%, so basically not much. Anyways, moving right along. We got a few announcements today. After we say hello to everybody, we’ll get into that, but Hernan, how is it going, Hernan?
Hernan: Hey, guys. Hey, everyone. It’s really, really good to be here. That’s what I get to jump really, really late on the call. I wanted to say, “Hi,” but anyways, it’s really good to be here.
Adam: Awesome. Marco, what’s up, man?
Marco: Man, it’s warm, it’s sunny, it’s Beer Day, and I can’t drink.
Adam: Aw, man.
Marco: I might, though.
Bradley: Sure you can.
Adam: Well, you know me and Bradley will pick up the slack.
Bradley: You need that can-do attitude, Marco.
Marco: Pick up my funeral bills, right?
Adam: Bradley, how’s it going?
Bradley: Good, man. I’m just looking forward to having my beer.
Adam: Fair enough. You can live vicariously through me for a couple hours.
Let’s see. First up, we’ve got some… Oh, that’s right. Serp Space, man. Cool one. I’m gonna be posting some stuff here once I stop talking, but we’ve got a special discount from Serp Space. This includes, not just IFTTT networks, but also link building if you ordered them together. That’s kind of an important thing. If you want to do some link building on a network, now would be a good time. I’m going to post that in there with the information. It’s just a forty-eight hour coupon, if you can go over to Serp Space. I’ll give you the links and you can get your IFTTT network. This applies to all single-tiers, full two-tier networks, and then link building on top of that. Pretty sweet discount.
Right after this webinar, we’re going to be going to the MasterCLASS like usual, but in this case we’ve opened up and you all are invited to join the MasterCLASS. I’ll also post the link to that in case you haven’t seen it. You’re going to want to be there. It’s Simon … I’m going to let, actually, Bradley or Hernan talk real quick about this.
Bradley: Yeah, it’s Simon Dadia, the creator of BrowSEO. I use about five or ten percent of what BrowSEO is capable of, but that five or ten percent that I use is incredibly important to me and to my business. I don’t even know most of the things that it does. We’re lucky enough, fortunate enough to have Simon on today from 4:30 until 6:00pm for the MasterCLASS webinar which we’re opening up to the public. He’s going to come give a demonstration of BrowSEO 3.0, which was just released this week, and go through all the functionalities and all the stuff that I don’t even know that it does that I know is incredibly powerful. I’m actually looking forward to this myself. I’ve been using BrowSEO for close to a year now. Some of our virtual assistants use it as well so it’s really, really important. I would like to get to know the software better, and who better to learn it from than the developer himself.
Everybody is welcome to attend that today. I highly encourage that you stop by and take a look at it. Even if it’s something that you’re not ready for at the moment, I would encourage you to check it out so that you understand what the tool is and maybe when, later down on the road when you are ready for it, you’ll understand why it’s so important and critical to have in your business.
Adam: Awesome. We wanted to mention… We had a couple who have been asking about our RYS Dumfries services. We’re going to put the link in there, obviously, you can find out some more about it. If you’re a subscriber of ours, we’re going to send out a special discount. That’s not something we’re going to post publicly, but if you’re interested in that, you’ll get it in the e-mail. If you’re not sure if you’re on the e-mail list just say something here, and we’ll point you in the right direction.
Bradley: All right. Anything else?
Marco: Yeah, I just want to add… Guys, video powerhouse. I know that you’re hearing that there’s this embed network, that embed network. We’re putting a lot of time and effort and just sweat into making this the most powerful embed network, bar none. I won’t even share in the mastermind the type of stuff that we’re going to inject into our networks to just get everything juiced up and going. If you’re not in there right now, I will suggest that you get in there at the lower price, because once this is all scaled out, the price will be going up because of all the time, effort, and money that is going into development and into scaling the networks. I hope that everyone else here knows that when I get into something, and once Semantic Mastery puts their name on something, you can bank on it that it’s going to work the way that it’s supposed to.
I just wanted to add that. If you’re not in it, fine. Don’t. But for those of you, especially video people… By the way, we’re going to be doing map embeds, also, but video, you know how powerful embeds are. Just imagine what Semantic Mastery can do for your videos.
Bradley: We got a full team now working on building that out and really further development. We’ve got a coder on it, we’ve got several builders on it, we’ve got Marco involved. We’ve got a full-on team, six or seven people working on this now, guys. We’re really trying to scale over the next couple of months, and make it incredibly powerful, because it’s something that really got put on the back-burner for a while but now we’ve ramped it back up. We certainly encourage you to get in now while you can.
Other than that, I guess we can get right into questions. Am I right?
Adam: Yeah, let’s do it.
Bradley: All right. Let’s do it. I’m going to grab the screen, and I’ll zoom in, guys, because I know that makes it easier for you all to see. Give me one second. Cool. Is that good enough? Can you guys see that fairly well? Besides Adam’s smiling face? Okay, cool.
Redirect Expired Domains To A Tier-1 IFTTT Network
I usually avoid those, Ryan. They may still have some juice. If the back-link profile is clean, they may still be valuable domains. The problem is, typically, if you see that they had been built as a PBN and then they were dropped, or likewise, if they had Chinese content on them and then they were dropped, which, you know, that’s how you picked it up again… A lot of the times it’s because it had been de-indexed. That’s the only reason why it was dropped, because if it had a clean back-link profile and it was not de-indexed, then why would the PBN, whoever owned it as a PBN, why would they drop it or why would the Chinese company. That’s not always the case, but more often than not, it is. You won’t really be able to tell that without purchasing a domain, and in submitting it to a search console, and then looking for the manual spam action notification or message within search console. That’s really the only way to tell. If it was a recently dropped domain, or one that was in auction, for example, or one that had just recently been dropped, if you do a site colon operator search on it in Google, you can sometimes still sometimes see indexed links or indexed pages or posts. If that’s the case, then it hasn’t been de-indexed.
Most of the time, when you’re buying stuff like domains that you found, or scraped with Blue Chip Backlinks, they’ve been dropped for some time, and so there won’t be any indexed pages anyways. You can’t tell whether it’s de-indexed or not that way, by checking for indexed pages, because it’s been dropped for so long that it’s fallen out of the index. There’s no way to really tell without purchasing a domain and then actually submitting to search console and then looking to see if there’s a manual spam action notification.
Typically, I just avoid those altogether, but if you have some of them, then I would certainly not point those directly to a money site. I would point them to a buffer site, but I would still probably go ahead and submit those rebuilt sites, if you’re rebuilding them, whether you’re rebuilding the old content or building a PBN – putting a blog on it – if you’re just doing a redirect, you don’t have to worry about all that. What I would suggest at least doing, is taking a domain like that, and putting at least the homepage content on it. You could just do the archive.org from way, way back. What I mean by that is go back before it was a PBN or before there was Chinese content, just download the archive file, upload the index.html file that you pulled, and then submit it to Search Console through a persona account anyways, to check to see if there’s any spam actions, manual actions taken against the domain.
That’s what I would do first. It’ll only take you a few minutes to do that. Sometimes you’ve got to wait twenty-four hours or whatever in Search Console for you to see a notification, but if it comes back clean, then try to force the index, which is what I’ll do. When you submit to Search Console, it’ll usually index anyways, but if it’s indexed, if there’s no manual spam action, and it indexes, then you know it’s a clean domain, at least clean enough to be used to point to a buffer. You could just do a redirect at that point, or since you already have the index.html page uploaded, you could just go in and hack a link into that page itself. That’s entirely up to you how you want to do it, but that’s how I would do it because I personally don’t like to use any kind of manual spam action domains in my link stream, anyways. Even if it’s two hops from my money site, I still don’t want to inject something that dirty into my link stream, if that makes sense.
Hernan, what’s your take on that? Is Hernan here?
Adam: Yeah, but he’s having some browser issues, I think.
Bradley: Okay. How about you, Marco?
Hernan: I’m trying to roll back the Chrome because the latest version is hammering on my end and it’s pretty bad.
Bradley: What about Marco? Is he still here?
Marco: Yeah, I’m still here. I agree totally. You just have to be really careful. That’s it, just due diligence. They could still be used, just we always taught, launder the juice. Google is going out further and further, that’s why you have to see if there’s a manual action. Eventually, it might catch up, it might hit your … Although it could stem it. Your tier-one could stem that …
Bradley: Yeah, tier one.
Marco: [crosstalk 00:11:30] could be directed to it, sure. It won’t really hurt it. It won’t push it through unless it’s due follow. Then you might get into some problems.
Bradley: That’s why I was saying, Ryan, I typically just avoid those domains because you really just don’t know until you’ve purchased it and done the various steps that I just mentioned. For that, that’s just a lot of additional work just to test to see if the domain is worth anything.
Importance of Title Tags For Maps Ranking
Okay, Mark says, “Hi guys, hope you’re well. Got a title tag question for you. Let’s say I have a lead gen property called Roofer Pro Dallas, and a keyword I want to rank in Maps for is “roofers Dallas,” if my title tag was “roofers in Dallas,” “Roofer Pro Dallas,” is this over-optimized?”
Yes, it does, but what I would do … That’s the brand name, Roofer Pro Dallas, so that’s a lot of the times why … You might be able to get away with that one because this is the brand name, and there’s slightly different terms. I would still kind of shy away from that, if possible. What I would probably do in this situation is just do – if the keyword is “roofers in Dallas,” I would go, “roofers in Dallas” and then put the phone number, then that would be it. I would just omit the brand name from the title tag. That’s what I would do. Again, that’s only because those are two very closely related terms, like “roofer” and “roofers,” I would think that would be over-optimizing.
It’s interesting because I found with YouTube videos recently, with adding a second keyword into the title tag, it actually gives it a little bit more of a boost, but with websites I don’t typically like to do that. Usually, the format that I use for all title tags is, I do the keyword, which is primary keyword plus city, if it’s a local term, then I’ll do a separator. I don’t use the pipe symbol anymore, though, guys. I think it’s kind of a spam signal. I don’t have any data to back that up, I just don’t use it anymore. I just use hyphens now, but let’s just go through this real quick. Then I’ll do the phone number. Then I do the brand name. But again, in a case like where the brand has the keyword in it, which happens a lot, especially with contractors, then what I’ll do is I’ll just omit this last part of it, and just do the keyword plus the phone.
You could test that if you have more than one property that you could test something like that on, or a couple different key words, a couple different landing pages. You could do one landing page the way that I just mentioned, like this, and then another landing page like the way you have here with the brand new appended at the end, and see if you get better results with one over the other. That’s what I would do is test against – on the same site. If you’ve got two different landing pages, that’s what I would do is test against it. Personally, I would say that looks a little bit over-optimized there. It’s almost like stuffing the title tag, if that makes sense.
Marco: Hey, Bradley, I just posted something in the chat, the way that I would break that up just to include everything.
Bradley: Okay, I got it. “Roofer Pro-Dallas roofers.” Yeah, you could do that too. “Roofer Pro-Dallas roofers.” Again, you might still be a little over-optimized. I’m just real cautious about that, guys. I would test it, and see. Remember, if you’re going to make a change, Mark, you can change the title tag. Just once you change the title tag, leave it alone for about three weeks. Then assess what movement has occurred after about three weeks has passed, and see. If you’ve improved, great. If you didn’t move at all, then it didn’t do any harm, but it didn’t do any good. If you dropped a spot or two, or whatever, then you know to go back and change it again. All right? You don’t want to do too many changes too quickly. Title tag is pretty damn important, because that’s the first thing that Google sees when it hits your page. That’s the first thing the bots see, is your SEO title. When you make a change like that, you don’t really want to do anything else on that page until it’s had time to settle in. Which is about a three week period.
Getting Traffic For Curated Content
Henry says, “Hey guys, just bought Content Kingpin, checked it out already. I must say it is really another great product you guys produced, and I’m sure it can help me a lot with my business. Thank you for that.”
That’s a great question, Henry. Obviously if you’ve been following us for any length of time, you know that IFTTT SEO is the really the foundation that we build upon for all SEO activity. Essentially, Content Kingpin is a content production method that we use to produce content to feed the blog, which feeds our syndication networks, which produces our SEO: the off-page, the authority building, the social signals, all of that. Content Kingpin is a way to help us produce that content efficiently and for a much better price than just hiring out content writers. Curating is more efficient and it’s cheaper. It’s more cost-effective.
What I do is I blog from the site using curation methods that are taught in Content Kingpin, and they get syndicated out via IFTTT. That’s pretty much the foundation now. Obviously, if you’re in a competitive industry, you may need some additional off-page SEO work to actually accomplish what you’re trying to accomplish. That’s where press releases come in. If it’s local sites, you’ve got citations, RYS Academy stuff that you can do, you’ve got external link building, private link networks, private blog networks. There’s so many different other things that you can do, but it all starts with content blogging regularly, using your blog as your link building method with an IFTTT network. That’s pretty much the core strategy that we teach, guys.
If you’re blogging with curated content from your main money site, then you’re already, without any additional work – you’ve got to set the network up, or have somebody set it up for you. You can hire us to do it, or hire a virtual assistant, which I certainly recommend you do one of those, instead of doing it yourself. Then you start blogging consistently from your money site and that’s going to really help to boost your SEO.
Henry, inside the training, I go over that very, very, very thoroughly because it’s really important to know when you’re curating content from your money site, I recommend that you nofollow all external links. I just do that for all of my money sites, guys. Unless I’m linking intentionally to something I want to pass equity to, in which case, I leave it as dofollow. Because I always nofollow all my outbound links on money sites, I just put a plugin on the site. There’s many plugins that will do this. One of them is called Nofollow External Links, another one is just called External Links. All you got to do is, go inside your WordPress dashboard, go to ‘Plugins’, ‘Add New’, and then go to the search box and type in, “Nofollow external links.” You’ll see a bunch of different plugins come up. Just pick one, install it, and what those plugins do is automatically add the nofollow attribute to any outbound link. Any link that links to something off-page or offsite. It’s brain dead simple.
Then what I’ll do from there is – any outbound links on the money sites get nofollowed. If I’m doing curated content for link building, in other words, if I’m curating content on private blog networks, or webTOS, or something like that, then I always keep all links to dofollow because otherwise you’re leaving a footprint. Here’s the thing, if you’ve got a private blog network site, or your own network of sites, and you’re using them for link building, I still recommend using curated content. It’s a much better content method, it’s higher quality content, you’re going to be giving a lot of the signals Google is looking for by linking to relevant, high-authority type content, it’s reinforcing the topical theme of the post itself.
The thing is, you want to leave all link building type of articles with dofollow links. I know traditional SEO will tell you no, you want to nofollow eveyrthing except for the one dofollow link back to your money site, but that would clearly leave a footprint. If you’re posting multiple posts on that same blog, and all the links are nofollowed on the blog except for a select few that are left dofollow, and they’re all pointing to your own money sites, that’s a footprint. I recommend it for any off-page link building using curated content, you leave all links to dofollow. For any on-page, or any money site, curated content, you leave all external links to nofollow. Hopefully that was helpful.
That’s all inside the training, guys. I’ve covered that really, really thoroughly in multiple parts inside of Content Kingpin. By the way, drop a link for that if you hadn’t yet, Adam. I’m pretty sure you did, but…
Adam: I did not, let me look that up.
Bradley: Content Kingpin, yeah. We got a lot of really good feedback from that course.
Adam: Yeah, I just got to make sure because we did it ourselves where we put “.com” instead [crosstalk 00:21:32]
You mean a KML file, Tim? If it’s just a KML file, you just upload it to the root of the server, to the root of the domain. Just upload it to your server, so it would be domain.com\KML. That’s typically how a KML file is, I don’t know about a KML map. I’m not familiar with that term, but a KML file, you just upload it to your server. That’s really an old school tactic, I don’t know how effective that is anymore. That’s something I did four or five years ago, where we would generate a geo sitemap and a KML file, and upload it to the server. Let’s see if we can find some of this stuff real quick. This is something we used to do years ago. I don’t know how effective it is anymore, now that we have schema, I don’t think it’s nearly as important.
This was pre-structured data days, guys. Pre schema.org, this is what we used to do for local, and it was very, very effective. Now that we have structured data available to us, I don’t think this is necessary. I stopped doing this several years ago. If anybody has any data to say that this is still valuable, please let me know. I just stopped doing it ever since we started using structured data.
Anyways, you should just do geo sitemap generator, same thing. Geo sitemap and KML generator, here’s another one. They’ll give you instructions, but basically you just upload it to your server. You upload the KML file to your web server, do you see that? And the geo sitemap, all a geo sitemap does, is it’s a sitemap that points to the KML file. That’s all it does. It just gives Google a way to locate your KML file.
Marco: Not necessarily going into the server, but Google Earth KML into RYS Academy, and I’m not going to say how, and then from that, use it. That creates kind of a slipstream where Google is seeing that you’re using their properties to do stuff. You know how Google loves itself, right? It’s just one of the additional things that we played with in RYS Academy. I’m really reluctant to share all my stuff because, you know, we have a bug inside our groups that likes to share our shit, and so I’m very reluctant. I would tell Tim, if he’s in RYS Academy, reach out to me privately because I know he’s not the one sharing our shit. Reach out to me, and I can tell him what he can do, if he wants that extra KML push for relevancy. That’s how I use it, relevancy.
Bradley: Okay. That’s a great question, Tim. Again, I haven’t used a KML file in at least three years, ever since we started using structured data on a regular basis. JSON-LD seems to really give it the push that it needs, anyway.
Using Google Adwords Keyword Planner Without Paying
Broglio says, “Recently my key word planner started showing ranges for search volume.”
Yeah, Broglio, that’s because unless you’re an advertiser with Google now, they just give you limited data for keyword search volume. That’s trying to force more people into the [inaudible 00:24:57] platform, I totally understand. Fortunately, I’m doing a lot of AdWords stuff now.
I don’t know, Broglio. Honestly, I haven’t tried to hack my way around that yet because I’m a paying advertiser now for multiple campaigns and clients and AdWords accounts, so honestly, I have all the data I need. It’s not something I’ve spent the time to do. Does anyone else have a workaround for that yet?
Marco: Yeah, it might not work anymore, but I would tell him to go ahead and set his daily budget. Set it as high as he wants, it doesn’t matter.
Bradley: Pause the campaign.
Marco: Yeah, pause the campaign, and see if it works around into giving you the information that you’re looking for.
Bradley: That’s a good idea. Set up a YouTube ads campaign or something, and then just pause it. I don’t know if that will free it up for you, or not, but that’s probably one thing that I would try, Broglio. I’m assuming you’ve already tried that, but if you haven’t, I would attempt that first.
Other than that, I really don’t know what to tell you. I’m using AdWords so much now, personally, I wouldn’t know where else to look. I don’t really care about search volume for SEO terms, for the most part, and I haven’t for a year and a half, two years now. What I like to do for SEO terms – the key word planner is an AdWords tool, it’s not an SEO tool – so, the search volume, things like that, it’s different. It’s not the same as looking at organic search volume.
A better tool which doesn’t give volume metrics would be Google Trends. Google Trends is better for actually finding terms for SEO than the keyword planner is, in my opinion. I think Trends is a better tool for that. Then once I have developed my seed set of keywords, then I drill down on that seed set using Power Suggest Pro, or some other type of keyword suggest scraper. I just happen to think Power Suggest is the best. They don’t give search volume either. All they do is just return a bunch of long-tails for my seed terms, but those are keywords that generate traffic because they’re suggested phrases.
I know I’ve talked about this before, but the thing is, especially with mobile – more than, what? 60% of all search traffic now comes from mobile. That’s why suggest phrases are so good because when somebody starts to do a search on mobile, first of all, they’re either speaking their search in, or if they’re starting to type a search in, then half of the mobile screen is taken up by the keyboard, and the other half becomes the Google suggested phrases. Mobile search traffic, unless it’s been spoken into the search, most mobile traffic comes from suggested phrases. That’s why I like to use suggest terms because even though you can’t, a lot of the times, get any volume data on those terms, it still ends up being traffic producing keywords because people are searching through mobile and they just tap to complete the search string, instead of actually typing it all out. Suggested phrases are a huge traffic source.
How Many Networks To Use When Rank Videos Of A Production Company?
Clark, that’s a great question. Typically, what I did was create several different types of networks, like one was a contractors network so that I could cover any time of businesses in the home services and contracting industries. Then I had another one that was a Virginia business specific network, so that was the bit broader. The common denominator there is the fact that everything was Virginia businesses, but it was broad enough that it could cover any industry as long as the business was a Virginia-based business. That’s how I did it. I also had a health and wellness network. Then I had a technology type network that covered things like mobile devices, and electronics, and things like that. I’ve had multiple networks. It’s just over the years I’ve developed so many damn networks and so I had all of those available.
How many networks do I use? It depends. For the Virginia network, I think I had a total of four two-tier networks, maybe five two-tier networks attached to the primary channel I was using for that. Essentially, a full two-tier network is four rings, it’s roughly 80 properties, so if you’ve got five of those, you’re looking at 400 properties that your videos get syndicated to with just an upload or a livestream, which is beautiful. It’s why I love those IFTTT networks, guys, it’s hands-free. Once it’s built, it’s hands-free.
It depends, Clark. Theme your networks. If you’re starting on a budget, then I would recommend you go with something broad. If you’re going to stick within a particular city, you could theme a network just around that one city. If you plan on expanding outside of that city, then I would recommend theming a network around your state. Then you could cover any businesses in your entire state. That’s where I would probably start, although – if you’re working with video production companies, that’s what you’re going to have to do because you’re going to have to be a bit more broad to begin with because like you said, you don’t know which clients you’re going to get from the production company. It’s going to be all over the map. All over the industry map is what I mean. You can’t really niche down in that case. If you want to niche down, which is how I recommend – if you’re going to go directly to business owners instead of through a production company, then I recommend sticking with a particular niche because then you can get really hyper-focused on your network as to what the niche is about.
Start off with just a broad network based around your city or state and just continue building that one out. Then you can always kind of silo through playlists. Which, again, always use playlists, guys. If you’re doing a location-based network, whether it’s city or state, it’s okay, doesn’t matter, you can start siloing by niche within that channel.
How do you brand your networks? Just come up with something. You have to be creative in that regard and just come up with a brand. I’ll always use the Hangouts brand, like Virginia Hangouts, or North Carolina Hangouts, or Carolina Hangouts which would cover both North Carolina and South Carolina. That’s what I always did because when I first started doing this, I would actually interview business owners on a Google Hangout, on air. That’s how I started that whole business. Eventually, I moved away from doing interviews and just targeting video production companies that had the higher quality videos that they already produced. I didn’t really want to deal with trying to get the business owners on Google Hangouts and stuff, it was kind of a pain in the ass. It worked well, but it was kind of a pain in the ass, so that’s why I moved over to doing the production company work instead.
“But, I want the Shopify page to rank and not the posts, how can this be achieved? Thanks in advance.”
What you do is within the posts – so you build a subdomain, you put a blog on a subdomain, which I totally would have recommended that anyways – and use the WordPress blog as your content distribution engine. You’re publishing posts within the blog, but you link to the pages on the Shopify site that you’re trying to rank. Category pages are always good pages because it will distribute – what I mean is if you’re going to link from the blog to the Shopify category pages, that’s always a good one because it will distribute the link juice across all the items in that category as opposed to the one product page. That’s one way that you could do it. Just use the blog, but build links from the blog posts to the pages or the items on the Shopify store that you’re trying to rank.
“My first ranking, first page, position two, product name plus review with the IFTTT syndication network. Unfortunately, I still haven’t had income to report, but I get to fired up. My shiny object syndrome just upgraded from ne product to new keyword ranking. New keyword is the shiny object I go after. Thank you, Semantic Mastery for being so generous with such powerful information.”
Let’s go to question, I think I already plus one’d that.
Adam: I like that ranking keywords is his new shiny object. That’s awesome.
Bradley: That’s right. Good for you, Wong, congratulations, man. Way to hustle. That’s how you do it, buddy.
“My competitor has a YouTube video ranking for the keyword “sexual decoder system review,” here is his YouTube video URL. I found that he has 1,000 plus spam backlinks to his video, and his video which has 1,000 backlinks with keyword “anchor.” Is this video very, very tough to outrank?”
It may be. Let’s go analyze it for a minute because of that good review that he just left. Let’s see. 20,000 views, that’s quite a bit. Let’s go see the [inaudible 00:34:48] I do. Well majestic isn’t showing shit. That’s not –
Adam: Yeah, but like he said it’s a bunch of spam backlinks.
Bradley: Majestic’s probably not picking up most of those.
Adam: How could he rank a video?
Bradley: Yeah, it’s interesting. “[inaudible 00:35:16] very, very tough to outrank?” I don’t know because I don’t know what the rest of the competition’s like because I know nothing about that particular industry. Is it going to be tough to outrank? Possibly. Can it be done? Of course it can. I don’t know how much you’d have to throw at it. You just got started with IFTTT networks. I believe in the IFTTT SEO training, Wong. In V2 even, we had the advanced video ranking, in the advanced module section. I believe there’s two webinars in there where I go through a lot of advanced backlinking stuff to rank videos, when IFTTT networks aren’t enough. I would go back and review those. They were both full on webinars like hour and a half long each, but it’s in the advanced module and there’s some real ninja stuff that we do for the videos that – when IFTTT networks aren’t enough. You can pretty much rank video for just about anything when you apply those methods that are in the advanced section. I would recommend that.
Also, guys, we kind of talked about this briefly earlier when Broglio was asking about the Google Keyword Planner. Remember, guys, set up an AdWords campaign for that video that you’re trying to rank. Set up an AdWords campaign, and you can drive traffic to your video through AdWords, through two different means. Either in-display ads, which are the ads that show up in YouTube search results. You can also drive traffic using the Google Display network and have a banner ad that shows up on the right-hand side of a video watch page. It’s a little bit more advanced because you’ve got to get into the display network, but if you want to just stick with YouTube stuff, like specifically videos, I would set up an in-display ad, which would be when they click the ad, it would actually play the video that you’re trying to rank. There’s also in-stream videos which are the pre-roll ads, the ones that play before other people’s videos. You could have a call to action that when somebody clicks on that, it takes them to the watch page on your video.
What happens is by setting up the AdWords campaign for those, guys, that’s kind of a secret weapon I use for ranking videos, is AdWords. Because Google tells you they don’t give any preferential search treatment to advertisers, but that’s bullshit because I’ve proven it many, many times where I’ve had videos that were difficult to rank on page one. Then I’ve set up ad campaigns and – now, what causes it to rank? Is it that you start paying Google, and they give you preferential treatment, which they deny? Or is it that when you set up the ad campaign, you’re video naturally starts getting more engagement, because people are naturally clicking the ads, you’re driving more traffic to the video, more people are watching it, which is engagement signals. Maybe it’s a little bit of both. Either way, it works, that’s what I’m saying. I would suggest that you set up an AdWords campaign for that video that you’re trying to rank and that should give you a nice push too. Go back through the advanced section in the IFTTT SEO Academy and watch those and that should give you some pretty good ideas.
Yeah, we still haven’t figured that out? What we’re going to do with that yet?
Adam: Yeah, it’s a work in progress. This week we’re actually working on it, we started setting things up. Just so people know, we’re going to be creating and migrating the Facebook groups, so you’ll see some information really soon, like literally tomorrow.
Bradley: Okay, great.
– is there a way for me to submit to you guys, or do you have too much and you don’t need anymore?”
Yeah, we’ll certainly take it, Wong. If you don’t mind, send us a support ticket. [email protected], again [email protected] with a review, or a testimonial, whatever you feel like sharing, we’d be happy to take it. Absolutely, we love hearing that kind of stuff.
“Last word for the public who are watching this: IFTTT SEO do work. In fact, it is much better than PBN. I’ve always struggled to rank a YouTube video and website. Today, seeing that I got my first ranking, my confidence is in SEO really boosted. Thanks again, guys.”
I’d plus one it again if I could, Wong, so thank you.
Here we go, another one. Guys, let’s plus one that.
“And I already have my first client that wants me to supply content with video and blog content. Here’s the video, everyone can view, like, and share it.”
Cool. We got two testimonials back to back about Content Kingpin. Oh man, if I have to watch lying ass Hillary, I’m going to throw up. Let’s not bring politics into this discussion. The name of the video I curate is “Lie Detecting [inaudible 00:40:03]” That’s great, Paul. I’ll plus one that.
Is There A Danger When Linking To News Coverage Articles?
That’s a good question, Sky. Here’s the thing, because it’s a widespread tactic, that’s why I don’t think it’s going to be an issue. It kind of makes sense in my opinion to do that because if somebody’s got a news article, or whatever posted on a news type of site, then that’s kind of a high-authority thing, and you would want to reference that. It’s like you’re borrowing authority from those sources because they mentioned you on a high-authority source. It’s kind of like press release stuff. Linking over to a press release publication – a press cable linking over to that when a new press release has been – and a link back to your site. I haven’t experienced any issues with that. I understand it’s very much like a reciprocal link, but I haven’t had any issues with that. Like you said, it’s a widespread tactic, and I think that may be the case why. Essentially, you’re linking over to the authority source that is also citing you, that is citing your site. I don’t think it’s an issue. I haven’t seen any negative effect from doing so, is my point. Doesn’t mean it won’t change down the road. I’m just saying, as it stands right now, I haven’t seen – How about you guys, you got any input on that one?
Hernan: No, no, I’m thinking. Can you guys hear me, by the way?
Hernan: Okay. Here’s why I think there shouldn’t be any issues whatsoever when curating content, or linking to news coverage articles on their own websites, etc., that’s exactly what Wikipedia does. They will have hundreds upon hundreds of internal links whenever it makes sense because they are not stopping the bot. The less you stop the bot from crawling the rest of the internet, the more you’re helping Google, and the more Google rewards you. That’s why we insist on curation, and we insist on outbound authority links and those kind of things. Curated content has been around forever because even big media outlets need to churn out content like crazy, and they have a staff of full-time journalists, and they still recur to curation. I don’t think there could be any danger here, Sky, not in the short-term. Basically at that point, you’re using links, not to pass link juice, but to point to other resources. You know what I mean? My advice, whenever it makes sense, just do it. There are huge networks of websites. I know there are a bunch in English and there’s a bunch in Spanish, that they will have 20 or 30 authority websites. Take [inaudible 00:43:39] for example. They have like seven authority websites and they are completely interlinking each other, and I think that they are on the same IP.
Bradley: They’re not even trying to hide it, yeah.
Hernan: They’re not even trying to hide it. That’s my point. We have a big network in Spanish that they have, maybe 30 authority blogs, like real authority blogs, real assets. And they’re all under the same IP. They are hosted on the same IP and they are linking each other like crazy, but they are not hiding it. Whenever it makes sense, just go with it. That would be my take on it.
Bradley: Good answer. We’ve got about ten minutes left, guys. We’re going to spend about five minutes getting ready for the Simon Dadia webinar. Again, you guys are all welcome to attend if you’d like. That’s coming up in about 15 minutes. I’m going to try to roll through the next few because I know we didn’t get to very many questions today.
Creating A Subdomain On A Website That Is Already Ranking Or Creating Another Website
This looks like another testimonial. Ivan Letz says, “I have a site for my business, computer repair, and I built a tier one IFTTT. It ranked one keyword on the first spot in YouTube results, and I’m not on the second page in web results for another general term. Thanks for the tip, guys.” Another plus one there, guys.
It’s up to you, Ivan. If you’re going to create an SEO services site, you might want to have it be a separate brand all together. It’s up to you, you just need to decide how you want to brand it. If you’re going to start providing SEO services to other businesses – which is great, if you’re learning to do it for yourself, why not? It’s another stream of revenue. You need to determine how you want to brand it. Do you want to brand it as a division of your existing company, computer repair? There’s kind of a relationship there, right? Somewhat, between computer repair business and online marketing. There’s somewhat a relationship. You need a computer to do it. You could do it that way, as just another division. Or you could create a separate brand all together, it’s entirely up to you. I would personally, probably, set up a separate brand for that, but, again, it’s up to you. Congratulations by the way.
Brian says, “I have a client with an over-optimized website with a fair amount of content, not ranking very well. Very old style site, high bounce rate, but it’s still generating some sales, about $800 a month for a weight loss test. Bodytype.com. Recently, bought an exact match domain with good search volume, bodytypediet.com, and are building a new site for her. We have to keep the test on the old domain and we don’t want to lose that traffic revenue going to it either, but the content that we need on the new site is the same as the old site. What should we do with the content on the original and/or new site? Should we keep both sites going? If not, how do we phase out the old site, and how do we prevent duplicate contact penalty on the new site? Thanks.”
Brian, what I would do is, once you built the new site… I don’t understand why you need the same content on both if it’s over-optimized. Again, is it the content that’s over-optimized, or just in general the site’s over-optimized? Meaning the title tags are over-optimized, the content itself is over-optimized, all that kind of stuff. There’s some variables there that I’m not real clear on. If you were using the same content on both domains, then what I would do is, once you made the new domain public, is I would do 301 redirects from the old to the new. That’s what I would do because then you’d end up pushing all of the juice from the old site to the new site, which you said is not ranking very well. You could do that.
The other thing you could do, which I don’t know how effective this would be, would be to leave the old site up, and not do a 301 redirect, but do a page by page canonical to the new site. I don’t know how well that would work though, you’d have to test that. In fact, what I would probably do is, I would probably just select a couple pages that are ranking fairly well on the old site, and then do a cross-domain canonical over to the corresponding page on the new site and watch it and see what happens. That way you’re not doing it all on one fell swoop, you’re just selecting a couple pages and testing to see what kind of effect it would have.
By the way if you’re using WordPress Yoast SEO plugin, that’s really simple to do. On a page, or a post, scroll down underneath the Wysiwyg editor to where the Yoast widget is, and click on the gear icon, which is the advanced settings for the Yoast plugin for that post or that page, and you’ll see the canonical URL field. You just copy the URL that you want to pass – essentially what you would do is, on the old site, you would click on the post, or the page, scroll down, click on the advanced Yoast SEO settings, and then you would grab the URL from the corresponding page on the new site, and paste that as the canonical URL inside the old site. It’s very simple to do when you’re using Yoast. That’s what I would do.
Basically, either do a redirect, or set up canonicals, and see if you can achieve the same results with the canonicals which would be pushing authority from the old site to the new site. I would totally try to not use the exact same content, especially if it was over-optimized. I would take a lot more care on the new site to make sure that it was optimized properly.
Just a few more minutes guys.
What Kind Of Backlinks Should I Build To My Tier 1 IFTTT Site?
“I was going to use relevant web 2.0 site networks to buffer the links, then send quality links to web 2s with GSA, will this work best, or not?”
Yes, that’s basically what we do, Robert. We build links to our IFTTT first tier network properties, but the first tier links to the first tier network, so they’re essentially second tier links. We build links to the IFTTT network, so imagine that your IFTTT networks, that your properties within the networks are your target URLs. Your first tier links to those are going to be – what we do, we do with GSA, and also with Turbo Web 2.0 and some other tools like that, and we just build a handful of higher quality links to the IFTTT networks, and then we throw kitchen sink spam behind those. That’s what I would recommend that you do. Just make sure that that first layer of links to your IFTTT networks are fairly clean and fairly decent links, then you can throw kitchen sink spam behind that.
If you’ve got access to all those tools, by all means, do it yourself. If you don’t, you can hire us for it because we have the link building service that’s specifically set up for those networks in citations and press releases, and PBNs too, so it’s good for all of those. You can always buy a link building service from us and then compare it to what your own plan was, and kind of model that if you want it. It’d be a good way to do it.
Kevin says, “Hey guys, what press release service would you suggest for premium traffic driving press release distribution, not junky SEO, only tight press releases, but solid traffic driving PR services. I see Newswire has $9.99 press releases that also include print ads and magazines, billboards, etc., would that be worth it?”
I don’t know. Newswire, I was using it for a very, very long time, but it started to become less effective. I’m not saying anything bad about them, I don’t subscribe to them anymore. We are going to be releasing press releases within certain space. I know we’ve been talking about it for damn near a year now.
Adam: Yeah, and the end is in sight. I’m putting my neck out a little bit, but word on the street is end of the month.
Bradley: End of the month. I’m not going to hold my breath [crosstalk 00:51:11].
Adam: I feel confident. I’ve told people it’s coming before, but end of the month is the timeline. I realize that things can happen, at least on the software side, but that’s been the date promised.
Bradley: However, that said, let me see if I can find…
Adam: Also, I think this is going to have to be the last one, we got to get going pretty quick.
Bradley: This is the one. This is rather expensive, but this is Prreach.com. It’s $297 for one press release. It’s been about two years since I used this service. The last time I used this service it was $97 for a single press release, so it’s gone way, way up, but it was a really, really good service. This might be something that you can test. Again, it’s rather expensive, but it was really good a couple years ago, I can’t imagine it’s gotten any worse. With the price goin up, it’s probably just gotten better, so check that out.
All right, I think that was it. Just one more. I’m going to answer this one from Ethan, and then we’ll wrap it up, guys. Just one, Ethan, sorry, but we got to run.
“Few questions about Content Kingpin, I’m curious if the course is significantly different than your content curation course. I purchased that about a year ago.”
No, it’s not. There is some differences, but if you purchased Curation Mastery then you can get Content Kingpin for free. Just submit a support ticket. We’ll confirm that you were in Curation Mastery just to verify it. We can make sure that’s correct and if that’s the case, we’ll add you to Content Kingpin, and you will get, in your email, login details.
“Also, I tried to purchase Content Kingpin yesterday, but I was redirected to a John Goodman F U video.”
Adam: That’s a great video.
Bradley: How was he redirected to that, though?
Adam: I have no idea.
Marco: We’ll need to check.
Bradley: Yeah, I don’t understand how that happened.
“Anyway, to purchase this deal I’d really like to get started using this strategy soon because my PBNs are itching for new high-quality content.”
Yeah, Ethan, like I said, just contact us at [email protected], and just tell us what you just told us here. We’ll go confirm that you’ve had Curation Mastery, and once we’ve done that we’ll just send you login details for Content Kingpin, and you’ll be good to go.
Marco: Also, send the URL where you were trying to purchase, Ethan, so that we make sure, what’s going on.
Bradley: Please do that, but in the meantime –
Adam: Well, John Goodman is an affiliate of ours.
Bradley: I’m going to go ahead and drop this link on the page and we’re going to wrap it up, guys. Anybody’s curious about the John Goodman F U video, which – this is a motto that we live by, so I’m just going to post this on here for your viewing pleasure. John Goodman POFU video, which is the position of FU. Go watch that when you get a chance. This is the position that you guys should all be striving for in your business, so go watch that and make it a motto. Live by it.
All right, guys, we’ll see everyone in a few minutes on the Simon Dadia Browseo webinar. We’re looking forward to it, see you guys then. Otherwise, we’ll see you next week. Thanks everyone.
Adam: Hey everybody welcome to do Hump Day Hangouts, this is episode number 95. Today is the last day of August, the 31st, 2016. We got almost everybody here, but we’ll go down the short list. I believe we’re missing Chris right now, he might pop in later, but Hernan, how’s it going?
Hernan: Hey guys, hey everyone. How’s everyone doing? It’s really good to be here.
Adam: Good, good. Marco what’s up?
Marco: What’s up man? Warm, but it’s raining. It’s raining again man. Two days in a row.
Adam: Into every life a little rain must fall.
Marco: Yeah, that’s how it goes.
Adam: Bradley, how’s it going?
Bradley: It’s going well man, I’m happy to be hear. I’m excited about our Content Kingpin launch. It’s ongoing right now, so I’m sure we’ll talk a little bit about that, but happy to get started.
Adam: Definitely, definitely. Well I wonder mine people, obviously everybody hear … Let me rephrase that. Everybody watching should be able to count. So we’re at episode 95. Instead we might do something on episode 100. We were just talking about this, we’re definitely going to do something special for episode 104. That’s going to be … You know, 52 weeks in a year, so episode 104 will be the big mark for us. That’s going to be two years. Yeah, it’s pretty awesome. Stay tuned for that. We’ll obviously be putting out some information on what’s going on there. Then, if you’ve opened your e-mails, hopefully you’ve seen them and you check them out. If you’re interested to add all in content. I’m going to have Bradley talk about Content Kingpin real quick. Also, we wanted to let people know too, that this isn’t just written content. There’s also a video component to this. Bradley if you want to talk about that real quick.
Bradley: I’m posting on the event page right now, the Content Kingpin Q & A webinar that we did yesterday. I’m posting an event page so that you can see the posted questions as well. You’re more than welcome to go check that out if you want to. It wasn’t a pitch webinar, it was just basically here’s what the course is, this is what it’s about, this is the origins of it, how I developed it, why I developed it, and what’s inside. We walk through the members area to show the training. Then we brought Zane on to talk about the Tube Kingpin, which is the up-sell. It’s an offer that talks about … Content Kingpin is focused around blog content. So creating content for either your own sites, money sites, client sites, and always for link building. Content cu-ration for, and content creation for link building. That’s what that cover.
Then there’s Tube Kingpin, which is the up sell. Zane Miller put that together, and that’s about curating videos on YouTube, and being able to use those to drive massive amounts of traffic to wherever you want. Very, very powerful method. Both of those are covered in detail in a webinar that we did yesterday. Again, it’s not a pitch webinar. Literally the link is on the webinar page if you want to buy it. Just go check it out, hopefully it will get some questions answered. We certainly encourage you guys to pick it up right now while it’s dirt cheap, because the price rises I think tomorrow doesn’t it?
Adam: Yes sir. Tomorrow morning.
Bradley: Okay, so the price goes up tomorrow for, I think, 4 days. Then it lands on it’s final resting price which is-
Adam: Yeah, once the 7 day launch is over we’ll have it at a evergreen price beyond that.
Bradley: It will be the evergreen price, that’s right. If you’re on the fence I’d get it today, because tomorrow the price goes up another twenty bucks, and then it goes up another thirty dollars about a few days later. Get it now while it’s cheap. It’s stupid cheap right now guys. Anyways, that said, anything else we need to cover?
Adam: I think we’re good. Marco or Hernan, you got anything?[crosstalk 00:03:33]
Marco: Yeah I’m good.
Adam: All right, let’s do this.
Bradley: Okay, I’m going to go ahead and grab the screen and we’ll get right into questions. I see quite a few good questions already. I’m going to zoom in a little bit this time guys, because I think it will make it easier for everybody else.
Starting right at the bottom. Let’s see.
Google Penalty & NoIndexing Subdomains In IFTTT
“Hello Bradley, I hope you are doing great. I have a question regarding IFTTT in Syndwire. First of all, Syndwire, some blogs that can embed video on, but does not integrate with IFTTT like LiveJournal, SOS blogs, and Jimdo. So I was thinking create three sub-domains on my self hosted WordPress site and using IFTTT to syndicate my video to these three sub-domains. Then use these three sub-domains RSS as a trigger for Syndwire, so Syndwire can auto post my video to LiveJournal, SOS blogs, and Jimdo. It’s like having additional three properties to syndicate my video automatically. I plan to no index these three sub-domains, but I know Google may crawl it, but it won’t index it.” Yeah, that’s correct. “So my question is if I noindex uses three sub-domains will Google tie these three properties with my three sub-domains and trigger a penalty? Or am I over thinking stuff?“
You’re over thinking stuff. No indexing the sub-domain and then syndicating content to the web 2, doesn’t mean that the web 2 post won’t index. Okay. It really makes no difference. It will be … The attribution link will point back to a link that’s set to no index, but that’s not a problem. That’s not an issue. You’re just telling Google not to index it. You’re over thinking. Don’t worry about that, you’d be find to do that. Okay.
Is it for a video network, or a blog syndication network? Let’s see, I’m looking through it again. He’s talking about embedding video. It sounds like it’s a video embed network that you’re doing, but you’re using some blogs for additional syndication. In that case I would say it’d be fine, because you’re trying to rank the videos, not necessarily the blog post itself correct? That’s just my assumption based on the rest of your question. I just hammer … Whenever I’m doing, for example with video recipes, you can edit the video recipes that we provide, to either link with the raw URL, or naked URL. Or, you can use the title … You can use tokens within IFTTT to do that. Right? The tokens are what they call the ingredients. You can select “Enter URL”, or “Entry Title” so you can actually code your attribution links or, excuse me, the link in the description of the recipe. If you know what I’m talking about. Typically we do the embed code, and then we link to the actual video, Which again, could either be naked URL, it could be anchor text you want, you just code it into the recipe, or you use the video title. Then we always link back to the channel.
In channel you can link to various pages on the channel. For example, you could link to just the main channel URL. You can link to the about page. You can link to the playlist page. You can link to the videos page. It really doesn’t matter. There are several pages you can use to link to, and again, the anchor text can be changed out for the channel link as well, right? You can have a naked URL, or you could use anchor text or the channel name. The channel name is anchor text, or keywords. Whatever you want to do. All I recommend is, if it’s a video network, if you’ve got three different sub-domains, what I would do is kind of interchange the recipes slightly. Just bury them a little bit.
For example, on the first sub-domain site, maybe you use recipes that are all title anchor. Then for the second sub-domain, you use just naked URL link or text. For the third one you could use generics or whatever. All I’m saying is switch it up a little bit, add some diversity.
If it’s blog properties it’s different guys. If you’re doing blog syndication, first of all, I don’t recommend doing the two tier networks. We’ve talked about that a thousand times. Unless you’re minimizing your footprint of it with … Reducing your footprint by using tier two related content triggers. In which case, you’re typically going to be linking back with the anchor text is going to be the actual link … the title of the post that you’re syndicating is going to be the attribution link. If you’ve got an internal link in blog post itself, remember this is if you’re syndicating blog post. If you’re using the blog post itself to create an internal link to a page on your site, which is what we teach, then you just got to be aware of your anchor text.
If you’re using a tier two network you got to be a bit more careful, because you have to recognize that your anchor text is going to be syndicated to not only three blog properties on tier one, but then an additional nine blog properties on tier two. Because each tier two ring has an additional three blog properties. If you’re doing the full text post feed, if you’re syndicating a full text post, then that anchor text will get syndicated as well.
It’s okay to still use a tier two network for blog syndication, I don’t recommend it, but if you want to do it, you just have to be aware of that. In that case, I typically like to just use naked URLs, or generics, or very broad terms. I’m always cognizant of that when my virtual assistants, whoever, whose doing the posting, is always aware of that so that they vary the anchor text from post to post, so that we’re not always hammering away on the same keyboards, because then you can get over-optimized anchor text. If that makes sense. Okay.
“Reason I was asking because of above strategy work that can use SyndWire to auto-syndicate blog content to six more PDF sites, one more blog site that IFTTT doesn’t integrate with. Now I’m in doing video, but would love to know about doing blog syndication”
Okay, well I hope I answered both of those in that long scpheel. So we’ll get to number three. “If the strategy works, I will have an additional seven more properties to syndicate to, If I were to interlink an additional seven of them is I going to look spammy? I’ve interlinked every IFTTT site, and live stream site. Should I know the seven additional properties, of should I just leave them?”
IF they’re branded properties, yeah go ahead and enter … Let me rephrase that. On tier one, you’d brand them. Right? On tier two they would each be branded for the persona or the profile. Or whatever the brand is for your tier two networks. Yes, I would interlink them, because once again, what we’re trying to do is establish and validate an entity. The more properties out there on the web that you can associate with a profile, or a persona, or a brand, the better. Okay.
By the way, there’s a couple of announcements I did forget to mention. Number one we’re going to do the IFTTT update webinar for the V2, the multi update webinar. It’s probably going to be scheduled for next Tuesday afternoon. We usually do it immediately following Hump Day Hangouts, but next Wednesday, we have master class, so it would be two weeks before we could get to the update webinar. We’re due, so I’m thinking I’m going to schedule it for Tuesday, but I’m not 100% sure. If it’s not Tuesday, it will be the following Wednesday guys.
One other thing I wanted to mention, was next week we’re doing a special webinar from 4:30pm to 6:00pm eastern. So Hump Day Hangouts will still be on next week guys, but we’re going to push it thirty minutes early. I didn’t even tell my partners this. So, guys just so you know were doing Hump Day Hangouts 30 minutes early next week.
Hernan: Thank you Bradley.
Bradley: We got a special webinar, we’re probably going to make it public. I’m not 100% sure yet. We’re going to do a special webinar for master class next week, and it will be a 90 minute webinar starting at 4:30pm and running until 6:00pm eastern. Just so you guys know.
Hernan: You never talk to us man.
Bradley: Yeah, I know I made an executive decision.
Bradley: Ron, I would just go ahead I would absolutely recommend you interlink the properties. You interlink them network specific. In other words your tier two networks, all the properties for tier two A is going to be interlinked. All network properties for tier two B will be interlinked. Right? You don’t want to cross link between tier two A and tier two B, and the same goes for tier two C. You don’t want to do any cross linking between any of those. You do want to interlink all of the properties within the same network. Okay? That helps to just build more authority, and validate the properties for the entity, the persona, the profile, whatever.
I saw you’re question earlier Adam, and I went ahead and clicked on it, or pulled it up. This looks totally like a Dan Antone service. I’m almost 100% sure it is, because it’s got an interface very similar to what crowd search has. I’m pretty sure this is one of his new services. We’re going to reach out to him and get a little bit more information on. I have not tested this or anything yet, but I should be in the beta testing group because we do a lot of stuff with crowd search as it is. I’m assuming this is a similar service to crowd search, except it’s a social signal service, a crowd sourced social signal.
From my initial impression without testing it or anything else, if it’s a Dan Antone service, it’s a solid service. It looks something that we definitely would want to test and give our honest review about. We’re going to be reaching out to Dan to find out more about it. Unfortunately I don’t have any more information at the moment, but maybe by next Wednesday we’ll have a little bit of data for you … an opinion. I can tell you just from first look that Dan Antone services are usually really solid services so I would say it’s probably a good service. All right.
Okay Bob. I haven’t actually seen that specifically from adding links. I know Outlook, those accounts can get locked fairly easy, because of IP issues. If you’ve got … For example, and I don’t that this is the case, but I’m saying if you created the account with a proxy, and then you logged into the account without a proxy, sometime it will trigger … It will lock the account, and it will trigger a re-verification, and their a bitch to re-verify. Outlook accounts are. That may have been an issue. I don’t know that that’s what you did, I’m just saying if your IP’s had changed from logging in one time, to logging in another, that may have been an issue. As far as actually adding links and having it saying temporarily suspended, I have not seen that. I really can’t trouble shoot it without … Or give you any suggestions. My first guess would be it’s most likely an IP issue. You were on a dirty IP or something like that. If you were using a proxy, it could have been a proxy that’s been blacklisted or flagged, or something like that.
If you were using your own IP, maybe they’re just cracking down on stuff. If we start getting more reports of that, we’ll have to dig into it a lot deeper and figure out what’s going in. All right.
No. Of IFTTT Networks For Business With Multiple Locations
All right, Clark, this is definitely a good question. We get this asked a lot. I recommend that if you’ve got one network and it’s for the same client, the same brand, in other words the same business, but they just got three different locations, then it’s perfectly fine to use one network for all three locations. Okay? There’s a couple ways that you can do that. You can have each one of the locations, if they each have … You say each location has it’s own Google my business listing, I don’t know whether you have one website, or three websites. If you have one website, it makes it easy, because you’d just would syndicate to the one network from one website. Right? You might have three separate landing pages on that domain, for the three different locations. That’s perfectly fine.
Now, if you have three separate websites, there’s a couple things you can do which is typically how I build stuff out. I usually build a corporate website on the root domain. Which is essentially just a billboard. It’s just “this is the company, this is what we do, here’s our contact information.” Then there’s a locations page, or a directory right on the website. They can click through to go to the individual location websites, which are usually on sub-domains. That’s just how I build my structure whenever I’m building a multi location site. I’m just going to give you both versions of it here. If it’s one website with three separate landing pages, yes one network is fine. If you’ve got three separate websites, what you can do is is still use one network, but what you do is you create three sets of recipes. Each separate website can have its own RSS feed. Right? You could have essentially three sets of recipes triggering the same IFTTT network because you’re using three separate RSS feeds as triggers. One for each location.
Alternatively, you could choose one location to be the main blog, and just blog from that. Again, this is if you have three separate websites. You could choose just one website to be the blog, or put a blog on a sub-domain, or something like that, and just use that as a content distribution engine. Then syndicate all your content from one website, but still use that blog to build links to all three locations, or all three separate site. If that makes sense.
The point is, yes you can get away with one network depending on how you built the structure of the site. I recommend posting from one location because it’s just easier. I don’t know if you do that yourself, or if you outsource the content, the blogging part of it, which I highly recommend that you do. For my virtual assistant, my curators and bloggers, they typically will log into root domain and then build links into all of the sub-domain sites from that root domain, by blogging from the root domain. We just have the root domain set up with categories, each location has it’s own category. That way we’re actually silo-ing the content within the specific category. The category links over to the corresponding sub-domain site. If that makes sense. There’s a few different ways to do, but one network is definitely suitable for all three locations if it’s the same brand. All right?
Clark, I’m going to let Marco respond to this one, but I can tell you yes you can add all of them. Marco was there any issue on the timing of that? I don’t think there is?
Marco: Nope. He says 80 individual … We have run into a limit. I forget what our VA said it was. It’s somewhere around 500. You have to remember the more iFrames, and that would be videos that you add to that map, the more it’s going to slow it down when it scripts it over. That’s the only real issue is how much of a burden you’re putting on the resources. No, you can add as many pins as you want and as many cities. You’re going to have to layer them, you get to a point where it will only accept so many pins, but you just add a layer and then you’ll add more pins, then you’ll add another layer and add more pins until you get to the limit. I forget, I can check it and put it in later. We ran across this already.
Also depends, because sometimes a My Map will rank. Not in the map pack, but the map URL. It all depends an how spammy you want it to look, It can look really bad. Trust me. Redundant, right man? I think I showed you a case study with the SEO plus city thing. We just went everywhere.
Bradley: That’s why I knew 80 cities could be added, because there was hundreds of pin on that map.
Marco: He could do it, split it up by areas. North, south, east, west, or however it is that the cities divided. Whatever it is that he’s targeting … I’m giving away to much. But he could divide it up right? Reach out to me in RYS Academy man, and ask me this question and I could give you more guidance. The quick answer is yes. On the previous question, I would say that for each location you do an RYS stack, a separate RYS stack for each location, so that you carry relevancy over to the location.
Bradley: Yeah. Very good, thank you. Okay, a milestone, we hit 3000 subscribers today on our YouTube channel Semantic Mastery. We want to thank everybody for that, that’s really incredible. We were … I think I remember we were doing Hump Day Hangouts and I think we were around, I don’t know, episode 15 or 20 when we passed the thousand mark. We were on the Hang Outs and I think we were at 996 subscribers, and I was like “Go subscribe to our channel right now, we’re going to give something to the thousandth subscriber.” We’ve come a long way since then, it’s pretty cool to see us hit that 3,000 mark guys, so we really appreciate that. I wanted to share that with y’all.
Scott, I would suggest, most likely you’re talking about if it’s a local site, that’s what I can assume. There’s two case studies that I went through where I built the site basically step-by-step. Because the master class trains only an hour each time, I don’t go through in real time and build it, but what I would do, is every single week I would plan … At the end of the master class webinar, I would say what the plan was, the to-do list, for the next week. The following week, I would immediately go in and show the work that was done that was proposed the previous week. Then walk through what was done, how it was done, and why it was done. Then we would go through and set-up for the next week and do it like that.
There’s two case studies. There’s a local case study, and then there’s a launch jack … Well actually three case studies. A launch jack, and affiliate case study. All three of them were set up with the same sort of format.
Adam: I think he’s probably going want to start with the local case study. One, that’s first in the series. Two, I know that you definitely went in to detail what the website said up there. Not that you didn’t in the others, but I think that’s going to be the one he should probably go through. That’s about six, or seven. I’m looking at it right now.
Bradley: Yeah, six, seven or even eight classes.
Adam: I think it’s seven with a Q & A.
Bradley: We went into great detail in that guys. That local case study is still just ranking like crazy. I think four out of the five keywords are in the maps three pack that I had originally optimized for. I haven’t touched that since I think July of last year. It’s definitely a solid way if you just go through the training.
Adam: Yeah, I’m going to say it now too. Anybody listening right now is in IFTTT SEO Academy and this is sounding like good stuff to you, you should hop into the master class. I’ll put the link up there, but you get access to all this stuff, and you get access to the IFTTT SEO Academy stuff.
Bradley: Just so they understand that, if they subscribe to master class, then we cancel your IFTTT payments guys, because master class includes IFTTT SEO academy. Also, there use to be a drip schedule on archive content, but that’s all been removed. When you sign up now you get literally a content dump of a year and a half worth of content. It’s all up to you, you go at your own pace. Take as little or as much as you want.
Marco: IF I can just throw in my two cents worth. Our shit works. Period.
I believe it’s in the best practices training Chik, if you go into the IFTTT members area, the academy members area, if you go look at the advanced training, there should be some training in there for that. Really it’s very simple guys, when you’re blogging from your main money site, which is what you should be doing. Syndicating you’re network. You want to use contextual links from within the post to link to the pages on the site that you’re trying to rank. Typically you’re not trying to rank the blog post. That’s not always the case. Sometimes you want to rank the blog post. Sometimes you just rank the blog post without even really doing it intentionally, and that’s fantastic. Most of the time you’re trying to use the blog to rank the pages. That’s kind of the point. Right?
There’s three different ways, and I talk about this often. Maybe we’ll make an FAQ out of this Adam, if you want to mark this right now. There’s three different ways to create a link to your page from within the blog post. Okay? Number one is a traditional contextual link. Which just means within the content of the post, you link typically with keyword anchor text to the page that you want to rank. That anchor text link is going to get syndicated out to your branded network. If you have a two tier network, it goes out to tier two as well. I really don’t recommend doing that guys, you can if you want. Anyways. That’s the typical, traditional way, that’s option number one. That’s just using a contextual length within the body of the post.
Number two, is to curate content from one of your pages. Especially if you’re using content cu-ration for your blog. Which is what we highly recommend. Shameless plug once again for Content Kingpin. If you don’t have that training, go pick it up right now before the price goes up. Curating content, if you’re curating content already for your blog, which means you’re citing content sources, high authority. Hopefully content that has a lot of social engagement as well. You’re grabbing snippets of other peoples content, and you’re adding that to the post, and then you’re citing the source. Well you can cite your own content as the source. When you go to create a curated style link, you will typically use the page title as the anchor text, and link to that page. Okay?
That’s not always the case. You can switch it up, you can use a generic, you can say “read more,” or “learn more,” or “continue reading,” or something like that, and use that as the actual link. That’s fine too. Option number one, remember contextual link. Option number two, would be to curate some content from the page that you’re trying to rank and then link to that page with the page title itself, or with a generic or something like that.
The third option is a recommended resources, or additional reading, or related content, or whatever. Something like that. Which is essentially most curated type blogs have at the bottom guys, some of the biggest blogs on the web have this, and you guys will recognize this. At the bottom it says related content, or recommended reading, additional content, whatever, whatever you want to call it. Then it’s a bullet list of three, four, five, six, whatever articles and links pointing to other articles that reinforce the overall theme or topic of the post. Continued reading type stuff. You can always add a link to your page within that as well. Again, all of that is very … In the IFTTT training itself, there should be some training for that. Also on Content Kingpin, most recently, we go into that extensively. Hopefully that’s helpful though.
So there’s three different ways that you can use to actually link up to your page. Just remember you don’t want to hammer the same keywords over and over again. That’s why it’s good to even vary the type of links. From contextual to citation link, or curated type link, to recommend reading style link. That varies the link type, as well as the anchor text, and everything else. That’s what you kind of want is some diversity. Right?
Yes, Content Kingpin teaches you how to curate and why, which I think is key. Yes, there are tools like Curation Sweep which we recommend in the actual training that can help you to be a hell of a lot more efficient with it. You can totally do it manually with free tools. That’s how all of my content marketing team does. They do it 100% manually using free tools.
Adam: Use Curation Sweep, it is awesome.
Bradley: Yeah it is. I mentioned this in the webinar that we did yesterday, if I had to train my team over again, I would have trained them on Curation Suite, and they’d be using that. It would make them even more efficient. They’re running like a well-oiled machine right now anyways. If I had to do it over again, I would use Curation Suite. Okay?
Also guys, MasterMind members, you guys all will be getting Content Kingpin. It will be … We haven’t made that post yet have we?
Adam: No we needed get over the launch, make sure everything was smooth and then later this week we’ll set-up.
Bradley: I just wanted everybody, just be patient you guys will get it.
Adam: I’ll have to check, Chris might have posted in there. Regardless if not, it’s going to happen this week.
Bradley: Oh, Chris posted right here. Yeah right there. Sorry, that was just above. Anybody that’s a master mind member, or purchased Curation Mastery, which was the old version of the course, just contact us at support semanticmastery.com and we’ll be happy to hook you up with the updated version.
Both, Earl. I mean if you can squeeze a keyword in there, make it a compelling type title. That’s what you should be doing. Keyword specific titles aren’t really the best way to … That’s not really good for marketing. You know what I mean? It’s good for SEO, but you want a compelling title. If you can squeeze a keyword in there, with a call to action or something that’s a headline, like a hook, that peaks interests, or curiosity, then that’s something that you’d want to do.
“From the feed tag, it allows 10, should I just be filling this in with the keywords?” Yeah, you can put keywords in. That’s typically what you’ll do, but you don’t have to put ten in every time just so you guys know that. Just because there’s ten slots doesn’t mean that you have to put ten in. Typically I’ll just pick out two or three, of the main keywords and stick them in. You can fill out with ten if you want, just use a good variety of co-occuring keywords, LSI’s that kind of thing.
“Advice on static first, top, random etc. Ping on Publish, vs Drip Ping, and comments on how often and why?”
I don’t think that really matters so much personally. I just usually have it set up at static at first. That’s it. That’s just the way I set them up. I haven’t set up a whole lot of them though, so I don’t really think it matters. I got to think that Lisa Allen has a Facebook group or something for rank feeder in RSS authority sniper. I would say probably want to ask in one of the groups from some of the heavy users that have a lot more testing behind it than I do. Hernan or Marco have you guys used it much?
Hernan: Yeah, not in reality like. I’m trying to think of an example that I’ve used that … The only way that I’ve used it was for foreign Youtube videos, but that’s pretty much it. Not for anything else. Not for a foreign website, not yet at least. We will definitely need to try. My guessing is that being much easier, you could over optimize a little bit and it will be fine.
Bradley: Yeah, it’s not the same. These are RSS feeds, if you’re just submitting aggregators and directories. It’s not the same as like over optimizing links that are pointing to your sites. It’s not the same. You can be a little heavy on the optimization, that’s fine. I always say, just try to use common sense. If you’re hammering away at the same keyword across every field that you can enter text, and it’s the same keyword, I just would assume it wouldn’t work all that well.
Earl, again, I mentioned if I had more experience with it, I would give you some better data. I would recommend, number one reaching out to … I’ve got to assume that she’s got some sort of Facebook group or something. Some of these questions could be answered by people that are real heavy users of it. The other thing is, just test. Test it and see. Even other people, when they give advice, it’s still worthy of a test on your part. Right? My point is, go ahead and set up a feed one way, for one post. Then set up a feed another way for another post and track your results. Put it in a rank tracker and see which ones are giving you better results. Which configuration gives you the best results. Then if one configuration outperforms another, then you need set up another test to verify or confirm that that data is consistent. That that’s a repeatable event, or repeatable results.
Adam: Thanks to Greg, he just posted the Facebook group. Anyone who’s looking for that, it’s the top comment up there. Thanks Greg.
Marco: Just if I can add to this. My take on this is that you should really be concerned about hammering away with keywords on this. What you’re looking for is your siphoning that authority, and that topical trust, right, for the topical trust algorithm.
Bradley: And co-citation.
Marco: Right, you’re looking for, exactly, for that co-citation. All of that together, the bot is smart enough to take all of that relevancy and say that’s what this is about. Without you needing to do all this other … Without you having to worry, okay, “should I hammer it with keywords? Should I add it here, should I add it there? What else should I do?” What you’re trying to siphon is the authority from these other feeds, and again, the topical trust, and as Bradley mentioned, the co-citation. That’s what you’re looking to do. To push all this back to wherever your feed is originated. That’s how I see the purpose of Rank Feeder.
Bradley: Yeah, and how many [burner-mind-ring 00:36:19] are both evolved enough, advanced enough, to be able to make that association too. That’s the thing, you don’t have to hammer away on the same keyword is my point. Just like Marco said.
Love that meme Wayne. It’s awesome.
Difference Between Serp Shaker And Lead Gadget
Braulio says, “this might not be the right place for the question, but here it goes. What is the main difference between Serp Shaker and Lead Gadget? I’ve heard Bradley say that the ATM is the industrial version of Serp Shaker, but how so? If the answer is that Lead Gadget builds entire sites, and Serp Shaker is just a plug-in, Andres has released Serp Shaker control center which builds SS sites en mass. So does this bring SS to the same level of Lead Gadget?”
I’m not here to put down anybody’s products or anything like that. All I can say is I stopped using Serp Shaker when I started Lead Gadget and the ATM very heavily. I’m not familiar with the evolution of Serp Shaker, so I really can’t comment on that. Besides that, Andres is a friend of Semantic Mastery as well. You guys, you just have to make the decision. I can’t tell you because I haven’t used the Serp Shaker control center what the difference is. I know that the ATM has massive amounts of coding behind it now, in part, not just from Don, but also from Marco and our team, I know that we have a unique relationship with that. Again, I’m not here to put down Serp Shaker control center. I have no idea. I haven’t used it. I know it’s a good product. A lot of people liked it. A lot of people used it. I can’t really answer that other than the fact that I use exclusively Lead Gadget and the ATM. Again, because we have kind of relationship with them that’s beyond just us using the product. We’ve got a vested interest in it.
Does that make sense? Marco do you want to comment on that at all? We’re kind of in a precarious position trying to comment on it.
Marco: Not really, because I haven’t used the control center. I’ve only used the SerpShaker plug-in. That’s the only thing I could speak on if I were to speak. As far as the SerpShaker control center, we’d have to have access to it. I can tell you from having a behind the scenes to what LeadGadget is. It’s above and beyond anything you can possibly imagine the amounts of code and work that has gone into this. Both into lessening the footprint being able to grant you speed, being able to pull in content sources, I mean just everything. We’re still working on it. We’re adding [Skeemo 00:38:51]. We’re adding just a whole bunch of different things that will allow people to make each site more unique, each site that they mass produce, even though it’s mass produced. All I can say is what I’ve seen, and what I’ve worked on, rather than speak on what Andres is doing. Maybe we need to invite Andres over so that he can talk about his control center.
Well, okay Ethan. Again, when we deliver, as far as I know Adam, we are still sending out with delivery links to the best practices series, correct?
Adam: Sorry, I had myself muted. Yes we are, I’ll double check on that though just to make sure something isn’t broken or any of that. We should have a link in there. Couple of months ago I check every once in a while.
Bradley: That’s in the done for you IFTTT funnel series if you need the links. As far as I know when we deliver the networks we send out the best practices. We totally recommend Ethan, that whenever you’re two tier networks for blog syndication, that you make sure, and this is not something that we’re going to do in Serp Space, we will not do this, this is something that you’re going to have to do once we deliver the networks, and that’s gathering your own related content feeds, and make sure that you set up the tier two triggers. So that you’re reducing or minimizing your footprint for blog syndication. That can create an issue. Remember when you’re syndicating content to a branded network, you don’t care about a foot print, because you are just doing what you are expected to do, and that’s sharing your own content to your own branded properties. They’re just extensions of your brand. So there’s no footprint issues.
When the footprint issues come in is with blog syndication, when you start stacking networks and doing tiered networks, because then you’re doing it clearly to manipulate search results. That’s against Goggle terms of service. That can get you in to trouble. You can minimize or reduce any footprint issues by injecting additional related content sources into the tier two triggers, so that you’re second to your networks get populated with additional related content from other sources. Okay? We talk about that in the training. We talk about that in the IFTTT best practices series, and we’ve talked about it on Hump Day Hangouts probably 350 times. This makes 351. Just be careful with that. The default anchor text, the only anchor text that’s generated is the anchor text that you create when your blogging from your distribution source. Which would be your blog. Right? The attribution links, which usually are going to use the title of the post as the anchor text to link back the original post.
Now, keep in mind the other part of this is, there’s two types of attribution links. There’s an attribution link type, or attribution link format that we use for single tier networks. Then there’s the attribution link format that we use for two tier networks, and it’s different. That’s explained right here on this page as well, which is also explained in the training. Let’s just go look it up RSS recipes. Let’s see if I can find it. There it is. This is the page here guys, I’ll drop it on the event page. Right here, the RSS recipes, there’s training here for this, and we even talk about spin text to use RSS plug in when building a branded network only. So when doing a tiered network only, or excuse me, a tier one network only, then you’d want to use this type of spin tax, if you’re using our plug-in. If you’re not using our plug-in then you don’t have the ability to spin the attribution text, but you can still create the attribution text.
If you’re using tiered networks you want to omit the link back to the home page in the attribution text. Okay? In other words, when you’re doing single tier network syndication, typically you’re going to link to this post, and you use the title of the post as the anchor text to link to the post. Was originally published on, and then you link to the actual homepage of the blog. Right? Of the money site.
When you’re doing a two tiered network, you want to omit the link to the home page, to where you’re just building a link back to the actual post using the title as the anchor text. Okay? Again, that’s covered right here, it’s covered inside the training, and it should be covered in the best practices series that gets delivered with the done for you network. You’re not in any trouble or anything Ethan if you haven’t been doing that. I recommend that you immediately go find some related content sources, grab some feeds and set-up the additional triggers on the tier two networks so that you start populating those tier two networks with other peoples content as well. Okay?
Adam: I do, I’ll get that if you want to go on to the next question. I’ll grab it and post it up there for Ethan.
Bradley: All right, just really quickly I’m going to post in here. If you have our premium version of the plug-in, if you’re a master mind member, our plug-in will do that for you. The RSS plug-in you have to be a mastermind member to get it. It’s not for sale. If you want it you got to join the master mind. Otherwise if you use republish old posts, and I’ll say WordPress, it’s going to be the first link. This one right here. This is a plug-in that you can download, or install on your site, it’s free. It’s called Republish Old Posts. There’s some settings, I’m not going to walk through how to set up, there’s help files and everything else. You can actually use this to re-insert posts that have already been published back into your feed for re-syndication. Okay? So this is Republish Old Posts. Check it out, it’s free.
Let’s see. Paul Fussel. Link for the up-sell, did you give that to me?
Adam: I asked him to … Yeah he’s going to get in contact with us.
Bradley: Just so you guys know, you don’t want to buy the Tube Kingpin up-sell unless you have Content Kingpin. It’s based on the principles taught in Content Kingpin, it really wouldn’t make sense to buy that buy itself, just so you know.
Jordan Says, “is there any semantic mastery plan for a course of maps pack ranking?” Jordan Fowler. Well yeah, Jordan. First there’s a few. Number one the master class training. In the master class training, we walk through the local case study. Which again, if you join the master class, we cancel your IFTTT SEO academy payments, because master class includes IFTTT SEO academy. Just like master mind includes master class and IFTTT SEO academy, and pretty much everything else that we do that’s under 300 bucks. If it’s over 300 bucks then you get a 30% discount. We have tiered products. Each time you step up, you get the products below it. Included with your subscription.
MasterClass has training on the local case study, which I mentioned at the beginning of this webinar. That site is still ranking today. I haven’t done any work whatsoever since July of last year. It’s still ranking today from four out of the five keywords. I’ve walked through step-by-step on exactly how to do that. Plus we also have … Well in the master mind we cover stuff every other week when we do our webinars that are two, and sometimes two and half hours long. There’s a ton of stuff in there about that. Specifically we also our RYS academy. RYS academy and the speed ranking course was specifically for maps ranking, and it works like gang busters. Do we have a link for that we can drop for him? For the speed ranking courses. There’s the four RYS academy course, then there’s the speed ranking courses, which is specifically a case study that I did with the RYS methods for a local site that’s ranked number one in maps right now, and all I did was RYS academy stuff methods. Nothing else.
Adam: We’ll get that on there shortly.
Marco: If I can just add about RYS academy. We just had a fabulous testimonial dropped in there by Darrel on how he went from nowhere, to he just started ranking for dozens of keywords. As soon as that stack was built, we call it the dry stack, as soon as it was built, just a few days later the website just started jumping. The Google dance of course, because you’re link building even though you’re not really. You’re just doing stuff to carry relevancy over to whatever it is you’re doing. It just shows, he does the screenshot, there’s a video in there on the latest that he did. Bradley’s videos are in there on local map pack rankings. Everything that you need to rank in three pack is there.
Bradley: That’s the thing. It’s crazy, Darrel’s post was great because he had first started the drive stack, and everything disappeared in search results and he was freaking out. He asked us what should I do. We said relax, take a breather. Take a few days let it settle in, because you just did a whole lot with building a drive stack. Sure enough he left it alone, and that’s what he updated that post and shared some screenshots showing the jump in ranks and all that. He’s got many many keywords ranking now and that’s all he had done was the RYS drive stack. It definitely works great, it works really really good for local.
Well, the whole first module inside of my IFTTTSCO academy is about how to use proxies properly with Firefox. I also have an additional training on specifically how to use Browseo. We’re going to be having a webinar with the Browseo developer Simon Dadia, next week, next Wednesday. He’s about launch version three of it. It’s a solid product. If you’re doing a lot of building yourself, or if you have a lot of virtual systems that are building, I highly recommend that you get it. It’s wroth the additional costs because the efficiency that it provides with being able to build.
I use Browseo for the video marketing blitz software which we promoted a couple weeks ago or whatever. That’s a Abs product, which is a really good product. It requires having a bunch of … Each Youtube account has it’s own dedicated proxy. You have to create the API credentials, and you always have to log back in using the same proxy, the same IP. Just set up Browseo and just install all of your … I have one of my virtual systems, he just added 60 Youtube accounts, with 60 dedicated proxies. One per account. He just added all of that to the video marketing blitz software over the last couple of days, because that’s what we’re doing.
Browseo makes it very very simple because you can have one window open with a whole bunch of different browser tabs, each tab has its own proxy. It’s own IP. It’s completely independent and separate from the other IP’s. There’s no cross-over, there’s no bleed-over. No leakage, right? IP leakage, right? Browseo is a very very powerful software too, Greg, and we cover that inside the IFTTT SEO training. Again, we’re going to have Simon Dadia on next week, which again we may make it public. It’s going to be the master class webinar, but we may make it public. It’s going to be from 4:30 to 6:00pm next Wednesday.
Now we’re about of time guys, let’s finish up these last couple ones. Jordan says “Also, as to my recent experience with SquareSpace site and IFTTTSCO network, run like a scalded dog. Finally convinced client to let us migrate to WordPress, if anyone has a client with SqaureSpace site, say “we migrate or no dice.” Unless you’re feeling like Tony Romo day after day.” That’s awesome Jordan, thank you for that.
All right, last one. Jordan says “So can one join MasterMind at this point and not feel miles behind?” Yeah Jordan, and the reason why is because you can go through the archives, the library of past webinars, which is immense by this point. Remember we were doing the master mind I think six months before we even opened it to the public. Even longer than that really. When we were just a very small private group before we had even become Semantic Mastery, we had been doing webinars. Some of those are in the archives I believe. Correct me if I’m wrong Adam, don’t we have two and a half years worth of content in there.
Adam: Yeah, there’s a lot.
Bradley: Obviously I recommend that you would start off with the most recent webinars and work your way back, because at some point you’re going to start seeing some information that’s no longer outdated. Or that’s no longer up to date because of how stuff evolves. I would just start with the most recent webinars and work your way back. Once you start seeing some information that had been contradicted on a more recent webinar, that’s when I would stop.
There’s still some evergreen stuff in there that doesn’t change. That’s the thing, if you have anything specifically that you want to find, you can always post in the master mind community and ask for some recommendations. Okay? We can point you in the right direction, or some of the master mind members … Again, I guarantee you if you’re unclear about something and you post it in the master mind community, somebody else in the master mind had been unclear about it as well, and it got resolved so they can help you. That’s part of the reason that it’s called a master mind guys, and not just a group. It’s not just about us teaching you guys stuff, it’s about all of us collaborating together. We learn as much from our students as they learn from us. That’s the truth. Because we have a lot of really savvy people in the master mind that contribute and post, and post content that they find and questions and case studies. It truly is a master mind community.
Adam: Not only that, talk about this as a power, it’s even helped us and others. Like Bradley’s saying, like SerpSpace that came about in patients because of a master mind member. That’s how that happened. It’s crazy, the power, that’s how we started. Just my two cents.
Bradley: That’s the truth. Semantic Mastery formed because of a previous master mind that we were all in. Yeah SerpSpace that’s a collaboration between Semantic Mastery and Rank Us Now, whose a master mind member. Roman and his crew. There’s a lot of really good connections that could be made guys.
Okay, last, Ganti says “Please make Browseo, I guess, by Dadia public, I really appreciate it.” Yeah Ganti, I think we’re going to. Even If we don’t make it public for the actual live webinar. We’re probably going to push the replay out. I know he’s going to a limited release on their version three. I think once he fills those slots he’s going to close it down just to work out any bugs. Then it will re-open. Either way, I’m pretty sure we’re going to make it public. I can’t swear to it just yet, I got to get clarification from him as to what he wants us to do. All right.
Okay, “Would love to see live reviews of the tools that are on your resource page. I have several that I would like to leave.” “We would love to see live reviews of the tools that are on you’re resource page, I have several I would like to leave.” I don’t know what that really means Greg.
Adam: Probably just so he can pick the best. Right? We offer several, if we’re using them, there’s generally several options for lets say VSL tools, is one I’m thinking of. Be able to see that before we do that. That’s good, we’ve thought about, it’s tough just because of the vast amount of stuff out there. It’s something we are thinking about. It’s funny actually Greg, this may get us light the fire under our ass again. We talked about this recently. Anyways, that could be coming, we’ll see what we can do.
Bradley: Okay, sweet. Well this was a good one guys. We got all the questions answered too, it was good timing. All right guys, everybody thanks for being here. What do we go tomorrow? Tomorrow is the Tube Kingpin webinar for anybody that purchased Content Kingpin and Tube Kingpin, we’re doing the webinar tomorrow. Zane’s going to be hosting that and talking about Tube Spinning, and curating Youtube videos and all that. Anybody that want’s it check it out. Otherwise we’ll see you all next week, and don’t forget, next week the Hump Day Hangouts going to be thirty minutes. We’re going to start at 3:30pm and go until 4:30pm.
Adam: Sounds good, so for anybody who hasn’t bought into Content Kingpin, or whose maybe on the border why … I’m totally pimping ourselves, but why should they go buy so that they can go to this webinar. What’s so cool about the webinar?
Bradley: I guess it’s the introduction to Tube Spinning. Zane’s hosting it, so I don’t have the actual content in front of me as to what it’s going to be teaching. It’s going to be essentially laying out what Tube Spinning is all about, and how curating youtube videos, and building re-marketing lists and all that kind of stuff. Which is really the core of the Tube Kingpin training. The reply will be put inside the members area anyways, so even if you guys don’t get it before the webinar tomorrow, you’ll still be able to see the replay of the webinar. Again, the price goes up tomorrow. So if you’re going to get it, get it now while it’s cheaper.
Adam: Sounds good. All right, awesome.
Bradley: All right, thanks everybody. Thanks Hernan and Marco.
Adam: Well nobody’s going to believe it but we’re laughing about a flag. Anyways, welcome everybody to Humpday Hangouts, episode 94. Today is the 24th of August. We’ve got everybody here, so let’s say hello. Chris, how’s it going man?
Chris: Doing good. How are you doing?
Adam: Can’t complain, it’s good to be back. Hernon how are you doing?
Chris: Hey guys, hey everyone, it’s really good to be here.
Adam: Good deal. Marco what’s up with the weather today?
Marco: Oh man it’s beautiful. It’s been beautiful all day. Couldn’t be better. Wish you guys were here.
Adam: Yeah, no kidding. Last but not least, Bradley, how are you doing?
Bradley: I’m good man. I don’t have my curtain up because it’s too damn hot here, so…
Adam: Yeah, I think we’ve got about the same weather. You’re probably a couple degrees warmer, so.
Bradley: Yeah, it’s too hot for that, man. Last week I tried to do it with the curtain up and by the end of the webinar I was sitting in a puddle and I was like, ugh, I’m not doing that again, so.
Adam: Good deal. Well we don’t have a whole lot of announcements today for everybody so we’re just going to roll through this. If you got the Humpday Hangout’s announcement email you know that we’ve got via Mastery PR a pretty cool launch coming out next week, so [inaudible 00:01:09] Kingpin will be sending out some more information about that. If you’re involved in content which as an SEO, a marketer, a freelancer, agency owner, this is something you want to keep your eye out for.
Bradley: If you’re no the web you’re dealing with content.
Adam: Yeah. If you want to speed it up, if you want to save money, if you want to free up your time to work on your business then this is definitely something you want to be checking out. Also, we wanted to mention we got a lot of responses about the announcement of Google hangouts and how they’re changing that. While we appreciate everybody’s responses I would ask if you want to post in our groups, that’s fine, please don’t message Bradley privately because when 200 people do that, that gets kind of tough. Like I said, we do appreciate when people send us stuff, but by all means, share it on our page, do something like that so, Bradley if you want to just mention to people what the deal is with that and how we’re not going down in flames any time soon.
Bradley: The deal is Google hangouts, being able to initiate a hangout on air from Google, is being stopped. It’s not going to be available to do that anymore. I’ve gotten dozens and dozens of private messages from all our little helper bees out there that wanted to relay the message to me, as if I didn’t already know. So we do appreciate it but use the public groups to do that guys because it does become quite a bit annoying when I get 150 PMs from people saying, “Did you know?”, “No I hadn’t heard before but thanks.”
That said, we always initiate everything through YouTube guys, we always have, ever since day one. So it shouldn’t affect us at all. Until it actually rolls out we won’t be 100% sure but it should not affect us at all. Google Plus is not going anywhere, and you guys all just come to the event page. Everything that we set up on our end for the webinars is done through YouTube so it shouldn’t affect us at all, but just wanted to give you guys a heads up. We are aware of it, so please don’t PM me. Other than that, yeah we’re good to go.
Adam: Sounds good. Anybody else have anything we need to talk about?
Chris: I think we’re good.
Adam: Al right let’s get rolling.
Bradley: All right, cool, we got questions, so let me grab the screen. Oops, wrong button. Grab the whole screen and lock it. You guys confirm that we are good to go.
Adam: Looking good. Got your whole screen.
Bradley: I really like the gift that you put in there Adam.
Adam: Thank you. I found out slack has a bot, for anybody out there who’s using slack. You just give it a keyword and it randomly pulls one in so you never know what you’re going to get.
Bradley: So you put “Like a boss” in there and this is what it did?
Adam: Yeah, watch this. I’ll do this again live because this is what people really want to see on Humpday Hangouts.
Bradley: That’s really nice.
Adam: There we go. There’s number two.
How To Sell The Benefits Of IFTTT Networks To Local Business Owners?
Bradley: It can’t be all business, you know what I mean? Okay, I kind of like the dancing dickhead better, this one. Anyways, all right, let’s get into it. Mark O’Connell’s got the first question.
Mark O’Connell: Hi guys, hope you are well, go at question for you Bradley.
That’s actually a really good question Mark. You know we have, I thought I had training in the V2 course about reselling networks. If not, I know that we did it in the monetization webinar which was the bonus webinar after the launch was over. So you might want to go back and review that because we talk about monetizing it in there in depth, but we can cover it briefly here as well.
When I was selling a lot of networks it was basically because … well, first of all I had a pretty big client base so when I started selling networks I was able to, just basically what I call shake the bushes, and that’s just go hit my existing client base and up sell them on additional services so that was pretty simple. Whenever I go to prospect or pitch for any new clients, which I do very little of now, if at all, but when I was pitching or prospecting clients, it’s just part of an overall SEO strategy.
So, when I would, it wasn’t necessarily that I was just selling them a network and that was it. It was an overall strategy for marketing services, right? Which would include SEO, local SEO if they were a local business and content marketing. It’s all one in the same. When I provide marketing services it’s not just SEO on page or off page. Very, very rarely did I ever have any clients where I was just providing link building services for example. Most of the time it was an all encompassing overall marketing strategy which included on page SEO, social media, content marketing, off page SEO so link building, that kind of thing, but all of that was pretty much accomplished through the IFTTT networks and content marketing, right? So that’s pretty much the foundation that all of my SEO services were built upon and that’s how I’ve been doing it for years.
As far as selling on the benefits, what I would do is I would ask questions of prospects. By the way, in case you guys aren’t aware of that, that’s the best way to pitch clients is to ask them questions about their marketing strategy because then you allow them to speak and uncover their weaknesses for you. Then you can craft their message based around their responses and you can actually lead them into coming … They come to the realization that the marketing sucks on their own without you having to point that out because you just get them talking about their marketing strategies.
So one of the things that I would do often is I would ask Mr Business Owner, are you doing any social media marketing? Invariably or 90% of the time, the answers were either no, or yeah, we post on our Facebook page occasionally but it’s never done anything for us. And that’s it. Those are pretty much the two standard responses that I would get was either no we don’t do any social media marketing or yes I did this or that and it didn’t work so I stopped.
So I would explain to them, look, I completely understand, if you only post on your Facebook page every now and then or send a Tweet out every now and then you can’t really expect to get any results, and I understand because you’re running your business that you don’t have time to manage all these social media profiles and properties. However, yo would agree that if you were to have consistency in your social media marketing you’d probably see some fairly good results, am I right? Yes. Okay, well what were you doing whenever you tried to do any social media marketing? Tell me what your strategy was. Then I let them talk a little bit so that I’d get to hear about how bad it was. Then I would use some of their answer in part of what I would say about okay, well, this is what we can do. Would you agree?
You always want to ask leading questions where you can get that yes. You want to keep getting a yes answer out of your prospects because that puts them in that positive frame of mind later where they’re more likely to say yes later on to your proposal, but again, ask a lot of questions.
Then what I would do is I would explain to them that if we had a way where we could just focus on updating content in one location, which would be their main website or blog, but you don’t say blog to a prospect because they don’t understand what that means most of the time. You just say if we were to update content in just one location on a regular basis your website, and then have that content automatically distributed across all of your social media profiles, plus all the main social media platforms. I would list them off, Google Plus, Facebook, Twitter, LinkedIn, Youtube if you’re using video, Pinterest if you wanted to, I would start naming off the main ones they would know about. I would say plus, in addition to that, about 15 other sites, social media and web 2.0 platforms and I would say other sites on the web where we could republish your content, all from one location, you only have to manage one location, don’t you think that would be a lot easier to manage? Well, yeah of course it would. They would say, well yeah, of course it would.
All right, here, let me show you what, this is a service that I can provide and let me show you how it works. I would show them a graphic, the same graphic that you guys have access to, which would just show that wheel essentially, that network ring. I would say look this is the center point here, this is your website, all we need to do is make sure that I have this system, or this structure, set up properly. Everything’s going to be branded, it’s going to have a consistent theme, the graphics are going to be consistent across all of them so it’ll be your branding, your logo, all of that. All we need to do is update content from your website. Published content regularly and consistently to your website and that’s going to automatically update all of these properties which is going to help with your SEO, in other words it’s going to help you rank better in Google and it’s also going to help generate additional traffic outside of Google because on all of those platforms there’s traffic as well.
That’s how I would always frame it. I wouldn’t’ frame it as … Trust me, guys, I’m 100% guilty of using SEO terminology with prospects, and that’s the quickest way to lose a prospect is to start using our industry terms with them.
Adam: Yeah, no techno babble. Tell them the results and walk them through what’s going to happen.
Bradley: That’s right.
Adam: Get them thinking about what they’re going to have at the end of this.
Bradley: You want to simplify it. Dumb it down, so to speak, for the clients. You don’t want to use the techno babble as Adam just said. You want to really, like I said, I had really good success with always asking a lot of questions, asking leading questions to where I’d get them to agree and say yes, yes, yes multiple times. Then I would use some of their responses to the questions that I ask in how I would frame my proposal. It was pretty much a no-brainer. I probably sold an 80% close ratio on … I don’t have exact figures, but I would say probably 8/10 people that I would pitch a network to I’d be able to sell them on it.
Even clients that I didn’t have ongoing SEO services with I could still sell IFTTT networks to if they were doing some sort of content regular publishing on their, even irregular. For example, I have an eye doctor client. She’s one of the most low maintenance clients I’ve ever had. I’ve had her for four years. She was one of my first clients. I still do SEO services for her. You guys would puke if you found out how little I charged her per month, but sh was one of my first clients and she’s just been grandfathered into that price ever since.
She does a blog post about once per quarter. Once per quarter a year, guys, that’s like once every three months she’ll do a blog post. But that was enough for me to be able to sell her on an IFTTT network, even though I don’t do any content marketing for her, all I do is maintain her maps position and that’s it. Because she posted once every quarter or so, so about three or four posts per year is really what she does, I told her, hey you would benefit from having this network. I explained it to her and so she purchased it. I was able to make $700 or $800 or whatever it was that I charged. Actually, at the time for her it was probably a lot less, but to charge her for that network and now every time she does a post it syndicates out across her network. THere’s not nearly as much activity as she should have, but I was still able to sell her on that network.
So, hopefully that was helpful. Adam you’d know, what’s the name of that, is it Ask? The name of the book.
Adam: Yeah, it’s by Ryan Levesque, if I messed up his name I’m sorry, but it’s Ask. Yes you can, yeah.
Bradley: That’s a great book. There’s another one. Shit I can’t remember then name of it now. If I can think about it, there’s another book that I read that was similar to that one and that’s the one that taught me how to ask questions the correct way when prospecting. It’s kind of a sales type book, but, if I can remember it after the webinars guys I’ll come back and post it on this page, a link to that book, because it was a really, really good book.
How Many Tiers Are Allowed When Setting Up Non-Video RSS Networks?
I don’t understand the second part of the question about interlinking. “the same people where the person would be on separate tier 2 network and company-” I don’t really follow that one.
But as far as how far out can you go? You can go out as far as you want with the automated networks, guys, although I don’t recommend that for websites. For YouTube, fine. I really don’t recommend doing that for websites, guys, as I’ve said 1,000 times, and this will be 1,001 I really recommend that you only do a tier 1 network for your websites.
You can, look Greg, if you’re doing everything like you just mentioned, you’ve got it well themed and you’re running independent RSS feeds, then that’s great, that’s perfect. I still wouldn’t go beyond tier 2 myself personally because it’s just so complicated if you start going out to tier 3 and tier 4.
There’s so many different parts that can breakdown that the maintenance required to keep that running smoothly, to me, is there’s just … What do they call it? The Law of Diminishing Returns. At some point it’s going to be too cumbersome to maintain. In fact, I think tier 2 networks are too cumbersome to maintain for blog syndication. For YouTube it’s a no brainer because it doesn’t require any maintenance. But for blog syndication it does because you’ve always got to be monitoring feeds and things like that. You can use ServeSpace or network monitor to help ease that pain a bit, but it’s still going to be a bit cumbersome to monitor all that stuff.
Anytime anybody else’s feed goes down, now you’ve lost a content source you’ve gotta go in and update your networks and all that kind of stuff. To me, it’s not worth it if you’re only doing one or two or a handful of sites guys, then by all means do it, but when you start managing multiple sites, guys, it becomes too much of a pain in the ass. In my opinion I’d rather just stick with a tier 1 network and just really build that up and I’d get just as good of results out of that really.
But yeah, Greg, as far as I’m concerned. You can go out as long as you’re setting it up correctly the way that we suggest and you’re minimizing your footprint. You can’t eliminate it, but you can minimize it, then you can go out as far as you want but I think your time is better spent somewhere else, though, really.
As far as the interlinking, if you’re on the webinar now Greg, if you want to post a little bit more clarification about the second part, I’d be happy to answer that, I’m just not real clear on what you’re asking here.
When Poking, What Is The Going Rate To The Client For A Page 1 Google Keyword That You Find?
Well, the going rate, it depends. Every keyword is going to be different, at least that’s the way I do it. I mentioned this before and I know a lot of people think I’m crazy but when I do wholesale SEO services to video production companies, my typical rate is $100 per month per video, that’s it. Or $100 per month per keyword really. That’s very, very low, but I don’t have to do any of the sales, I don’t have to do any of the client … I don’t’ have to deal with the client at all, the video production company handles all of that. They just send me the work order, I do the work, I get paid. So to me $100 a month per keyword is perfect because it’s like hands free for me. All I gotta do is maintain my networks and do the SEO. You know, I’m the man be hind the curtain and pay no attention to me type thing.
As far as, it varies, if it’s going to be something really competitive, you’re going to want to charge a lot more. If it’s something dead simple to rank then you don’t’ have to charge very much. In fact, if I’m doing a foot in the door strategy with video SEO, which is typically what I use video SEO for guys is a foot in the door strategy. Video SEO is not my main revenue-generating activity. It’s not my main service. I love to use VIDEO SEO as a foot in the door because I can get results fairly quickly and I can prove that I know what I’m doing to a prospect, and then from that point I can up sell them on map services or organic services or now paper click services because I’m doing that now.
So I can up sell them on website redesign. I can up sell them on IFTTT networks and content marketing services. When it comes to just video SEO if I go to a client or like, for example, the video production company comes to me and says, Hey look we’ve got a client here and they’re interested in these five keywords instead of just one, what can you do for me?
What I’ll do is I’ll go poke those five keywords plus a whole bunch of others, once I do my keyword research and I figure out what other potential keywords there are that could be beneficial to their business. The ones that rise to the top or rise the highest are the ones that I’ll go back to the client and say, okay, look, here’s the deal. Especially if a lot of them are easy. If I test 10 keywords and they want five keywords and I can get three keywords to page 1 with no SEO work because I’m just poking it. I test them and I know I can get them to page 1 without even doing any SEO work, then all I’m doing is working on two keywords maybe that are going to require a little bit of SEO work.
So I might give them a deal and say it’s not going to be $500 for five videos for the month, I might do a deal and say I’ll give you five videos at $80 a month per video so it’ll be $400 a month. What’s interesting then is I’m really only working on two videos anyways and I’m getting $400 a month because the other three I’ve already proved by poking that I can rank those with no work.
So my point is I actually end up making more money by offering a package deal with more keywords, but many of those keywords don’t require any work. So I end up getting more money on a volume basis. I get less money per video but more money because of the volume but I’m doing less work because I’m only working on a couple of the keywords. Sot hat’s just something typically I’ll do.
For example one of the more recent jobs that I did for that company was five videos. I charged the guy $450 a month for five videos. What I ended up doing was I poked 34 keywords and I ended up ranking 14 keywords, 14 videos for him and I charged him $450 a month. Well I wasn’t going to go in and take all those other videos down. They were already up and generating traffic. So all Id id was way over deliver. When I said on the report you guys paid for five, here’s 14, how do you like me now? That client’s been paying me for like 14 months for various video SEO services and now we’re probably going to end up doing some ad words for video campaigns for them as well which is great.
My point is that’s kind of the beauty about poking Nate, is that when you get a client or a prospect even, and you can rank multiple keywords for them and then go back to them … And it doesn’t require any work. Why not give that to them or charge them less money per video and do it as a package where you end up generating more revenue? My point is it’s really simple to dot hat and you end up over-delivering and you really wow the customer at that point.
That’s when it opens up the door for other services that can be even more lucrative like maps ranking or PPC management or whatever.
When you say, “How do you protect it from someone else just coming in and using it?” I don’t’ know what you mean with that because if it’s on your channel nobody else can come in and take over your video. If you’re worried about somebody else seeing that you ranked a video and then reverse engineering it and seeing that you did absolutely zero SEO work and were able to rank it and so they want to come rank against it, well that’s the nature of SEO. It’s competitive and so you’ve just got to be a little bit better than your competitor to beat them out. You’re here on these webinars every week Nate, so trust me, you’re better than your competitor.
Can I get a plus one from you guys on that?
How Important It Is To Fully Optimize A Joomla Website?
Dan you have to optimize the Joomla site. You can’t take a page, a web page, that is way over-optimized or not optimized at all and just point a well-optimized page to it with the 301 redirect and expect that page to rank. Remember, a 301 redirect essentially removes the content from that 301 redirect. The content is still there but Google doesn’t read the content on that page because it sees the redirect and immediately redirects to the final destination, the target URL. So it doesn’t even consider the content on the 301 redirect page. So, you have to optimize the destination. The final target URL that has to be optimized correctly or else you wont’ get any results. Or you’ll get poor results, for that matter.
So you still have to optimize the Joomla site regardless, and then, you know you’re … In fact, your 301 site, guys, if you wanted to you could take your client’s site and set up your own domain and just do straight 301 redirects with zero content or anything and just do all your link building to your own domain. You can do that. What I typically do is I will optimize the client’s site and then make a clone of it.
In this case, since it’s a Joomla site, I’ve never worked with Joomla so I don’t know if you can clone [inaudible 00:24:25] and then turn it into a Word Pro site, you might have to do some manual work to make that happen, but what I would do is optimize the client’s site, the [inaudible 00:24:33] site ,then I would create my own WordPress site with the same content and everything that’s on the client’s site and then 301 on a page by page basis from my domain to the client’s site, build all my links, not citation links, guys, citation links are going to have to go directly to the client’s site, but any off page link building I’m doing with like PBNs or anything that I’m doing outside of content syndication via IFTTT networks and citations and press releases where you’re going to want to have the client’s domain obviously in the press release, I would be building links to my own domain, which is then 301 redirected.
The reason why I like to do that guys, is make a clone of the site first before doing the 301 redirect, is so that in case the client and I end up parting ways, when I remove the 301 redirects I have an exact clone of that site. All I would do was swap out the critical details, like the company name and the company logo and stuff like that. I’ll change some of the wording on the pages and stuff so that it’s not 100% duplicate page. It’ll be shifted up and changed up a little bit, but the bulk of the work is done because you already did that when you optimized the client’s site.
So if I get a new client and that’s what I’m going to do is build them like a brand new WordPress site, then I’ll build the Word Press site for them, completely optimized to their site and everything, then I’ll make a clone of it and install that on one of my own servers, or one of my own hosting accounts on my domain and just do a strictly page by page one to one ratio redirect and then I’ll build links to my domain instead.
So if they decide they don’t need me down the road, I remove those 301 redirects, make some changes to the pages so that it’s not an exact duplicate to their site, but all the link building that I had been doing to my domain remains. It doesn’t mean that their site’s going to fall out of the index. It doesn’t happen like that. If you were providing proper services to them, like content marketing and citation building and doing press releases and things like that, you still will have built up the SEO on their own domain, but all of the additional link building stuff that you do will be running through your own domain, so when you remove the redirects, you are in a good position to rank with little work. Wit ha lot less work than it took to initially rank the client’s site because you already have built in SEO and backlinks into the domain that you had been redirecting, if that makes sense.
It’s not like if you remove the redirect the client’s site falls out of the index and yours appears magically where they did. It doesn’t happen like that, but it still puts you in a much better position where you have a lot less work to do. Does that make sense?
Facebook Brand/Product Page VS Google My Business Page
No, I think I’ve probably only actually set up two local business Facebook pages before. Everything else I just use the product or brand page, so I don’t, guys I’m not a huge Facebook guy. I don’t do a whole lot of stuff on Facebook so I’m not sure. Maybe one of the other guys, like Hernan, could comment on this. I’m not sure how powerful the local business pages are for SEO. They might be, I just don’t have a lot of experience with them.
Hernan: Well the problem with Facebook is that it’s not clear … Let’s talk about ranking in Facebook itself because ti has it’s own search engine. It’s not really clear about what are the rules of the game, you know, when it comes to ranking in Facebook. In terms of ranking in Google, it’s definitely a good parasite as long as your page is public because otherwise if there is any kind of issues when crawling that page. For example, for private groups and those kind of things, Facebook gets kind of jealous when sharing with Google a lot of information.
I understand that Google cannot crawl like 95% of Facebook, maybe even more. So, I think that it’s a good parasite. You should probably check on SEM rush because that will give you an idea of how many pages are ranking from Facebook, or local pages or general pages from Facebook on Google. That will give you an idea of the potential that can be a parasite, but I highly doubt that those local details will work the same as well Google Business, like validating or becoming a real citation when it comes to a local business. You know what I mean? So you can rank it but I don’t think they will add up to your data because, again, Facebook gets kind of jealous when sharing formation with Google. So that would be my intake on it.
Bradley: Yeah, I mean, like I said I typically just set up a brand page and that’s it. I don’t usually dot he local page so I just don’t know how much of a benefit that would have. I’d have to do some more testing on that. Like I said, I typically just set up a brand page and run with it. It’s just easier to set up and that’s all I usually ever do.
I use two services Brian. The same two service I’ve been using for a long time now and that’s Marketer Center, we have a link for that somewhere, and also Loganix. Loganix is expensive but they’re really, really good, especially if you’re in the US. I can’t speak for them outside of the US. We’ve had some Mastermind members that said the results weren’t as good as what I had described for the US market from Loganix .
I usually use Marketer Center unless I’ve got a citation cleanup job to do or if I’m doing the ongoing monthly service which is a great service from Loganix by the way. They have an ongoing citation building service which is $150 a month but they build like 30 citations per month. I don’t have the exact figures off the top of my head, but it’s something like 20 actual business directory citations and then it’s 10 multimedia citations per month so it might be image directories or video links or audio links or whatever every month. They do tiered link building to that, sot hey build links to the citations that they build. That’s only $150 a month so I actually outsource a lot of my citation building now to Loganix just because it’s so much easier. It’s so much easier just to send them the job and let them do it and it gets done.
Marketer Center is great because Marketer Center is … It’s Andrew Sharer is his name, the guy who runs that, and he’s a good dude. He set up his whole entire service to be a white label service. So the pricing is really, really good in marketer Center. You can white label the reports. They generate the reports for you and everything. It’s a really good service. If you’re on an economy scale, I would definitely recommend going with Marketer Center. If you’ve got a bigger budget and you want higher quality work, not that Marketer Center is bad work, I’m just saying it’s the difference between driving a Honda Accord and driving a Cadillac. The Cadillac is Loganix , the Honda Accord is Marketer Center. They’re both really good services so it just really depends on your budget.
I never recommend using fiber for citation building, guys, just don’t do it. C’mon, spend a little bit more money, get some better services. Hiring your own virtual assist is okay, but you’ve got to train them properly, because remember even a punctuation being out of place in citation causes data inconsistency and that can wreak havoc on your NAP and your ranking ability. So, you don’t want to do that. I really don’t like to use VAs for creating citations. The only time I like to use VAs for citation work is when they’re cleaning up a bad or a messy citation situation, but even then now I just outsource that to Loginix. It’s a $500 service but they do an outstanding job of citation clean up. tHey do a great job of it.
Video Marketing Blitz Webinar
Clark’s next. He says, “Last week you talked about a webinar you were going to do about your experience using video marketing blitz. I purchased VMB from your webinar and I am current IFTTT 2.0 member so the subject would be of great interest. Was that open to the public or was that only for one of your groups?
Clark, we mailed out the invitation to the webinar to everybody that purchased. I’m sure we sent more than just one e-mail but the webinar did occur and yes you have access to it. You just need to, I guess, reach out to us via support and we’ll make sure you get access to it. [email protected], just let us know that you purchased VMB, provide us with proof of purchase, we’ll send you the link. If you’re into Mastermind you can see it regardless of whether you purchased it or not. If you didn’t, if you weren’t in the Mastermind and you want to see it, just send us a proof of purchase and we’ll send you the link.
We’re going to do a followup webinar on that in about five or six weeks because I want to show … We got a virtual assistant now in place that’s going to be running that software like full time and so we’re going to really scale the campaigns up that we talked about in the first webinar for this and we’re going to do a followup webinar in a few weeks so you guys can see what we can do with video marketing blitz when we’ve got somebody working the software full time.
Again guys, I don’t recommend you guys do any of this stuff yourselves, man, outsource it if you can. Sot hat’s really what I want to do is show you guys the potential of this software when you’ve got people doing the work for you. So the followup webinar will come out. Anybody that purchased will get a notification on that ahead of time as well.
Do You Use An Indexing Service To Post To Second Tier Blogs?
Earl we used to have an automated way to do that. Unfortunately it was the Backlink Commando plugin and it integrated with Backlinks Indexer and it was a 100% automated way to actually extract all your web 2 post URLs and submit them to an indexing service without you having to do a damn thing other than set the plug in up. Unfortunately, Sean Donahoe decided to stop selling that plug-in and even supporting it for that matter, so, unfortunately we do not have a way. I talked to Chris, our partner, we mentioned this before, I don’t remember what … Chris if you’re on maybe you can comment. I mentioned to you something about us building a service that would integrate with Backlink’s Indexers API. What did we decide on that? Maybe Chris isn’t paying attention.
Chris: Playing hard to get, all right I see.
Bradley: I couldn’t remember what the conversation … I know we talked about it, I just don’t remember. I think it was just we got too many projects to work on that right now. It is something that we would like … Unless somebody else beats us to market with it, which is fine, I don’t care, I just want a solution Earl just like you’re asking. Right now I’m not doing anything for that because the plug-in doesn’t work anymore. So unfortunately there’s not hing you can do other than have your virtual assistants … If they’re creating the post, like for example, my content curators when they post the post, they can actually go extract … I’m not even having them do it right now because all of my clients are well-established existing clients so it’s not so necessary anymore, I’ve gotten my clients to where they need to be, so it’s just a matter of maintaining their rankings.
If you’re starting a new project, yeah, it would probably be, unfortunately, I don’t know of an automated way to do this anymore. So I would say a virtual assistant would be a good way to do that, would be to just extract all your post URLs from the IFTTT network and submit them once per week to an indexing service. Or at least when they create a new post they could … Like for example, let’s say you’ve got a virtual assistant curating posts for you once per week. Let’s say they did a post last week and now it’s this week and they’re about to publish another post, they could go extract all the post links from last week and submit them to an indexing service this week and just keep doing that. That would be an efficient way to handle that. At least as efficient as we can make it right now without an automated way.
Bradley: So I don’t know guys, eventually we might have a solution. To me, I’m not a developer, so I have no idea what the hell I’m talking about, but it seems to me like it would be fairly simple to create a plug-in that that’s all it does is scrape the RSS feeds from a particular, like if we posted in all the RSS feeds from our web 2 network, the IFTTT network, I think there’s like seven or eight properties that give us an RSS feed as an output. If we just posted those into a plug-in it would just extract the most recent items in the RSS feeds and then submit them via API to an indexing service. I can’t imagine that being too difficult but I don’t know.
What Is Your Take On Rapid Article Generators Like Article Forge, Articoolo, Content Professor & Article Builder?
Glenn I totally understand. That’s what Content Kingpin is all about. It launches next Tuesday, so in six days. It’s specifically how all of my virtual assistants, how I run my content marketing business. Those article creators are okay for link building, but never tier 1 link-building, guys, they should only be for tier 2 link-building or beyond, those automatic article generators because the quality of those articles is pretty poor. Hernon?
Bradley: Even if they are readable, like for example, Article Builder, they are super overused so they will not pass Copyscape in a million years. So article IV, article foundry, Essay Content machine, I’ve tested them all and as Bradley was saying, there’s little to … I would say nothing beats content curation in the way that it’s presented on Content Kingpin, plus it’s going to be dirt c heap on the launch, you know? So it’s an investment on your business and you can get a completely untrained VA on one end. If that’s your problem, Glenn, you can train a VA using Content Kingpin alone. So you can plug a VA that’s completely untrained on one end and you wile get a curator on the other end because that’s the main idea of the program. That will pretty much solve your entire content needs forever.
Hernan: Yeah, and here’s the thing. I talk about this at length inside Content Kingpin, guys. I’ll give you a little preview of it right now. What I did was I taught virtual assistance. I learned how to curate on my own first. Obviously I was unable to scale pas at certain point so I had to start teaching virtual assistants to do it. So I’ve got two types of curators and curating is so much better than buying shitty content from an article farm, from a content farm, guys. First of all those writers aren’t content subject matter experts, trust me, they’re not. All they do is go scrape articles from the web and then spin them and then go through and sometimes, if you get a good content farm writer, which is rare, but if you do get a good content farm writer, they’ll put it through a spinning software and then they’ll go through and edit the syntax to make it more readable.
Even that, you’re lucky if you find that. So those articles are all trash, they’re garbage, they’re worthless in my opinion. You’re so much better curating content where you go find high authority subject matter experts on the topic in which you need to write about and get some content, collect some content, organize it in a logical way and then re-publish parts of it, snippets of it, to reinforce your overall idea for your blog post. Whatever idea you’re trying to convey, you use other people’s content to basically reinforce what it is that you’re trying to say. You just inject your own commentary or your own opinion between the curated pieces of content. I’ve got curators that do curating for PBNs, they’re Philippines VAs, so I basically pay them about $4.50 per hour to curate but they can curate three posts per hour. So that comes out to be about $1.50 per curated post. It’s much higher quality that content farm articles, n umber one, n umber two, I get it for cheaper. Number three the curated posts are quality content from authority sources that know what the hell they’re talking about when it comes to that subject.
The I have money site curators. I’ve got one in England, one in Africa, and one in America. So I’ve got three money site curators that publish posts for my client blogs and my client sites and things like that because they’re native English speakers. My UK writer I pay her $30, but she’ll publish two posts in an hour. So that’s like, I pay $15 per curated post, so that’s not a problem. Then I’ve got a curator in Africa, Ester, she’s fantastic, and I pay her between $8 to $12 per curated post but I charge the client anywhere between $20 to $35 per curated post, it just depends on the client.
So there’s a lot of money that can be made from content marketing. That’s what the whole entire course of Content Kingpin’s about. That’ll answer all your questions, Glenn. It’s launching next Tuesday for $47, you’d be crazy if you didn’t pick it up.
There’s Nate saying hi everybody, I knew we’d find it somewhere. “Ganti, what’s up Ganti?” He says, “Don’t PM me.”
How To Get The Best Results From RYS Service?
Paul says, “Hey guys, my question is about how to get the best results from the RYS service. I have a client that I want to rank in the mass pack. He is already in the first phase of Google with his website but not ranking the mash pack. I’m going to do press release. My question is should I do the PR first and then do the RYS service or should I do the RYS and then the PR? My objective is to get him ranked in the map spat. As always guys, keep up the good work.”
Um, there’s probably going to be some differing opinions on this. I haven’t tested one first over the other. Marco could comment on this too. The method I would probably go with would be to do the PR first because you’re going to get a bunch of citations if you add the NAP to the press release, you’re going to get a bunch of citations from that. The reason I would do that first is because you get the citations, but then you can also take the original press release, the one where it was distributed from, whichever service it is that you’re using to distribute the press releases, wherever that’s published first, you can take that and make that a PDF and put that inside your drive stack. So when you have the RYS stack or the drive stack created then you could also have your press release as a PDF inside there which would just help, especially if you start building links to your drive stack which is what we recommend what you do anyways.
Marco are you on?
Marco: Yeah, I’m on.
Adam: What’s your opinion?
Marco: Well, let me do this in a couple of steps because we need to get this out anyway because a lot of people have been asking about what’s include in our RYS because I think that’s what Paul is going to get from us, he’s going to get the FIROYS. What you get is exactly what we teach people to build inside the course. You get every file and folder and everything is optimized. Everything is optimized to carry relevancy wherever it is that you want to push it.
We do docs, we do PDFs, we do drawings. We even look at drive and see what it is. The one thing that you’ll get is a money map. What happens with that money map is that we connect it to your Google verified listing, the map that comes with it.
The first thing that needs to be done is that business needs to be verified for this to have full effect on that map pack, which is what he’s going to be doing, he needs that verified business. He needs to create that entity. Then he’ll turn over that NAP information, he’ll turn it over to our RYSVA and the guy Justin is, he just rocks, he’s just so good at building everything, at carrying relevancy, at connecting the money map to the verified listing map which all pushes relevancy over to the website but it also hits that verified map up and sticks it in the three pack.
Now, you have the press release. You could perfectly just, once that RYS is built and connected, you could send that press release to the RYS folder, that drive stack that we created for more relevancy which is going to push it up to the verified map over to the website from the website since you’re going to have an embedded map on the website, it’s going to carry it back to the verified listing, back into the RYS folder and you’re just going to create all kinds of crazy log going through and shooting everywhere, like the spider web silo that we talk about.
Adam: Nobody has to buy our RYS now, you just spilled all the beans.
Marco: I’m just giving them an overview of what it is. They’re welcome to go and try to figure out how it is that we build everything. Good luck.
Adam: Actually that’s a good idea, though. I mentioned doing the PR first but that’s actually a good idea to have that My maps done first. In most PRs, guys, you can get away with about three links in a press release if you’ve got about 400 or 500 words of content. So actually that would be a good idea to use the press release to link to the My maps URL because then you’d be pushing like 250, 300 media-type style links to that My Maps URL which has do follow links in the description area that you can, it helps to validate the entity, like Marco just said, so that would actually be a pretty good way to go about it.
Marco: On the other hand, if what you want to do is push relevancy to the press release, then you would wait to do the press release and push relevancy from our drive stack over to whatever press release it is that you’re trying to do because we do, when you go into the order form, there’s a field in there that says which URL do you want to push relevancy to? It’s clear and we ask for the NAP, right name, address and phone number that you want all of this … You need, as you said before, it needs to be exactly the same way that it is on your map as in the citations. It can’t vary because we’re going to push all of that NAP relevancy up. Becker came up with this, it’s a slip stream. I think he’s the one that coined the phrase. Slip stream, it just carries all of this over and back, over and back and all that love is what sticks that map number 1 in the three pack.
Adam: All right, we’re going to stop at Nate’s last comment here guys. We’ve got about five minutes left so we’re going to get through these next couple questions. We’ll probably stop at Nate.
Well, first of all John, I pretty much can guarantee you’re not going to annoy Facebook and Duplex followers and fans because you have to think about every time you post … First of all, Google Plus, there’s not a whole lot of people active on Google Plus outside of the marketing industry. So you can pretty much write that off. But Facebook, yeah, there’s a ton of people that are active on Facebook. Pretty much daily, everybody’s plugged into Facebook. The thing is Facebook only shows your post, anything published to your pages, to a very, very, very small fraction of the audience. We’re talking like 3% to 5% of your audience if you’re lucky. I guarantee you if you published a post and it syndicated out to your network and into your Facebook page, then a month later you do it again, chances are, nobody that saw it the month before is going to see it again the second month or it’s going to be new people seeing it the second month that didn’t see it … Or even if they did it’s going to be a very, very small fraction of people. I doubt that it will annoy them.
You can recycle old content, guys. There’s no reason to have to always create new content. You can republish old content to Facebook and Google Plus and get new eyeballs to it every time you do it. So that’s number one. I wouldn’t worry about annoying people.
Number two, our premium version does have a re-publishable post function, but the free version that comes with IFTTT SEO Academy and stuff does not. However, there’s a plug-in that you can use, it’s called Republish Old Posts WP plug-in. It’ll be the first link that comes up. Install that, go through the settings, I’m not going to teach you how to set it up because there’s help files inside of there that will tell you how to set up the plug-in, but it will republish old posts and trigger the RSS re-syndication. Okay, so that’s how you can do that if you want to republish old posts, that’s a good way to do it. Just use that plug-in.
Again, don’t worry about recycling content to Google Plus or Facebook. Nobodies going to see it again. IF they do it’s going to be a small fraction. If they’re annoyed with that, let them un-follow you. Good riddance. Don’t let the door hit you in the ass on the way out, you know what I mean?
Well you could Greg but personally I wouldn’t do it. You can yes, sure you can do that. I wouldn’t recommend it. The reason I don’t recommend it is because there’s a clear connection between the owner and the business, right? Or the contractors in the business, there’s probably a connection to them, so if you end up syndicating content across all those networks where there’s a clear connection between those profiles and the actual business, then remember guys, when you’re syndicating blog content, you gotta be careful because Google is looking for footprint issues. Syndicating your content to your own branded network is not a footprint issue because you’re claiming your footprint. You’re doing what the big brands do, you’re sharing your content to your branded properties.
When you go out to tier 2 networks, you’re using profiles and personas, even if they’re real profiles, like what you’re mentioning here, you’re doing it to manipulate search engine results. That’s against Google’s terms of service. If I was using tier 2 networks for blog syndication, I would want the personas to be 100% removed and separate from the actual business itself so that I could minimize or reduce my footprint even more. So Greg, I understand where you’re going with that. It’s a logical assumption to make that that might be more effective, but in my opinion, you’re asking for trouble if you do that. You’re better of just using personas.
Nate I’ve been providing SEO services for clients for four years. I’ve been doing SEO for about almost seven years now, at least six years, and I have never once ever, ever had a client come in behind me and try to rank their own videos after I’ve ranked something for them. Never once, not saying it won’t ever happen ever in the world, I’m not saying that, but it’s very, very rare. Don’t worry about that. Besides that, if a client wants to come rank a video, you’re the one that’s taken all this SEO training. You’ll spank the hell out of them if it comes to a competition between you and the client, who’s going to do better SEO ? You’ll win, you know what I mean, so don’t worry about that.
Okay guys, MasterClass starts in about five minutes for everybody that is going to be on that. Otherwise, we’ll see everyone else next week for the next episode of Hangouts. 95, episode 95 next week.
Bradley: We are live and since Adam’s not here today, I’ll do the introductions. Hi guys. This is Hump Day Hangouts episode 93. It is August 17, 2016. We’ve got Chris, Hernan and Marco on with us today. I’ll go right down the line. Hey Chris. How are you?
Chris: Been good. How are you doing?
Bradley: I’m doing well. It’s hot though here m an. Feels like I’m starting to sweat. I’ve got this stupid curtain up behind me and the air-conditioning doesn’t flow and the curtain- It doesn’t circulate. It’s like 100 degrees in Virginia right now. It’s nasty, it’s hot. Hernan how already you doing?
Hernan: Hey guys. Hey what’s up. It’s the price of success you know. You need to look pretty on camera so you need to ditch the air-conditioning. Hey guys. What’s up?
Bradley: Last but not least. Marco, how are you?
Marco: A lot better than you it seems.
Marco: Move to Costa Rica man.
Bradley: Yeah. All right. We’ve only got a couple of announcements today because again Adam’s not here and he’s the king of that. A couple of them. Number one is the Video Marketing Blitz webinar, bonus webinar for anybody that purchased video marketing blitz through the promotion we did with Abs, that’s today. That’s immediately following Hump Day Hangouts. Mastermind Members can all attend regardless of whether you purchased or not. Anybody else ye to have been a purchaser, in order to attend the webinar, there’s a case study in the webinar. I’m actually going to be laying this out during the webinar today but I’m going to do another follow-up webinar, a second one basically for this case study in four to six weeks. There will be a secondary follow-up webinar to the one that we’re doing today. If anybody did not pick up video marketing blitz and you’re interested in it, you can still do it and you would still get the recording sent to you … I mean the replay sent to you after today and then the follow-up webinar in four to six weeks you would also be able to attend that. I will drop this on the events page just in case anybody’s interested.
Video marketing blitz. Then what we’re going to do is, like I said do a follow-up webinar on that because there’s some things I want to do with the case study to take it even further. That’s something that I definitely want to schedule. Excuse me.
The next one is content kingpin. Content Kingpin is our content marketing training program that’s going to be coming out. It’s launching on August 30th, Tuesday August 30th. If anybody’s interested in that, Hernan’s going to drop a link for- if anybody’s interested in promoting it before the launch or for the launch, Hernan’s going to drop a JV page link right on the event page. Go ahead Hernan.
Hernan: I’m dropping it. I’m dropping the link now. If you want to promote we’re launching pretty soon and it’s going to be a pretty bad-ass final so if you guys want to join, I’m dropping the link here.
Bradley: Yeah. That’s in 13 days from today.
Then last but not least, Hernan’s got a post that he did, a guest post on the SEM Rush blog and so we’re going to ask everybody who attends the Hump Day Hangouts to go plus one it, like it, share it, tweet it, do whatever you want, comment on it. Show Hernan some love. This is Hernan’s SEM Rush post. I’m going to drop the link on the event page. Okay. It should be there. Yeah guys. Go show that post some love. Every time he gets to do a guest post for us we all try to support those as much as possible. With that said we can get into questions. Does anybody else have anything? Chris, Hernan, Marco?
Hernan: I’m good. Let’s jump right into it.
Chris: Let’s do it.
Marco: Yeah. Let’s do this man.
Bradley: Let’s get into it then. I’m going to grab the screen. Hopefully you guys are seeing this okay.
Marco: Yup. We see a full screen.
How Can I Use IFTTT Networks For Geo-Targetted Traffic?
Hernan: Yeah. Definitely and there are some- Sorry about the background noise, you guys, by the way. There are some CPA offers that will only work with foreign languages and whatnot. It’s all about optimizing the network and the website to receive foreign traffic. If you’re doing like Spanish traffic as I’m doing. I’m also doing some Scandinavian traffic, so it’s all about the content. You can also use Jason Olea on your website and the posts and whatnot. It’s all about optimizing to gather traffic and rank yourself for those particular keywords. It’s nothing that far away from English, just to have in mind that there’s a bunch of things that we have been talking about, you know for geo-locations in English and in foreign languages. It’s work pretty much the same so have that in mind.
Marco: In case you get some traffic that’s not for that particular geo-location, you can just redirect it, to another offer.
Bradley: You do that on the website via some sort of script, correct?
Marco: Either that or if you have for example volume is a tracking or some other tracking platform you can usually do it there.
Bradley: Okay. The tracking platform would actually determine where the visitor was coming from and redirect to an appropriate offer, right?
Marco: Well, I use the tracking one but you can do it either way.
Bradley: There you go. That’s something that’s out of my realm because I typically just deal with US stuff so I don’t have to worry about it. Thanks guys. I appreciate that.
What To Do When Your IFTTT-Optimized Videos Are Not Ranking Well?
“P.s. I have not yet started back-linking or boosting anything. These are straight [fanella 06:51]. I took the videos, streamed them to my branded network and then it took me weeks to silo every single video. They were fluctuating but most videos were in the top 100. Now 95% of the videos are nowhere to be found. It’s like it happened overnight which is leading me to believe that there’s an issue on my end. Pro Rank Tracker isn’t even tracking them properly because I’ve been looking at the ones that are ranking and they aren’t even there. I can’t find them doing a Google search, really weird. How can I start working on contacting prospects when I don’t even have any videos and I’m able to locate using Rank Tracker. Has this ever happened to you before? Please detail the best course of action at this point of time. Thanks so much.”
All right. Well here’s a couple things Justin. Number one is welcome the world of SEO. That’s part of the process. I’m not saying that to be a dick. I’m saying that because you know, that’s what happens sometimes, man. Sometimes you work on stuff and then you end up losing the asset. It sucks. It really sucks. It happens to all of us. Anybody that’s been doing SEO for any period of times has had it happen before and it’s probably going to happen again. We try to limit or miti- We try to reduce the risk of that happening as much as possible but it’s unavoidable 100% of the time. In other words, there’s always going to be times when you’re going to lose assets and it sucks.
My first point of advice that I would make to you, and this is something that I learned over time, is to not put all your eggs in one basket. I say that all the time on these guys, but what I mean by that is, instead of putting- I understand you created 50 videos and it’s across a network or a couple networks, whatever it is that you’ve got. You put all of your work into that and you even mention it in your comment, that you’ve been working on this for months, and I get that and I understand that because you want- That’s really dialing in and focusing. What I want to suggest, number one, is that you always are building new assets, constantly. While you’re waiting to get some of them to rank.
For example, once you’ve created digital assets, whether it’s a YouTube channel with several videos or a website that you’re going to use for local lead gen that you’re trying to rank in maps organically whatever, doesn’t matter what it is. Once you’ve created that assets, it’s going to take time for you to get them to rank, time and consistent effort for you to get them to rank, right. It doesn’t matter if it’s videos, websites or whatever. Instead of, once it’s built focusing all your energy on just getting that, that digital asset to rank, you should also always be continuing to build more assets because this is going to happen from time to time.
The problem with building an asset and then putting all of your attention into ranking that asset is if this happens you’re stuck, you’re left with nothing, right. You’ve lost it all. That’s apparently what happened to you, Justin. I can tell you from personal experience that I did the same thing. When I first got into SEO, I built two local lead gen sites. One was in the locksmith industry, the other one was a carpet cleaning industry and I built those two sites. They were awful, God looking back, they were terrible, but it’s all I knew how to do. I spent six months trying to rank those two sites. I ended up ranking the carpet cleaning site in Alexandria Virginia at number one but it took me six freaking months to do it and yeah, I was super excised, right, but I only had one asset that was monetizable at that point.
Later on when I started to get better at doing it and I was able to repeat the results, I still made the same mistake. I would build two or three tree service sits, once I got into the tree service industry which is a hell of a lot more lucrative than carpet cleaning I can tell you that. Once I got into the tree service industry and generating leads for that, I would build two to three tree service sites and then I would focus all of my attention on ranking those sites. Sometimes it would take me a month, sometimes it would take me 90 days, sometimes it would take me more.
What I should have been doing was building more and more sites at all times. I should have been building three or four sites per month is what I should have been doing. Every single month. Month in and month out because some of those assets would rank quickly with little work while others would take a long time to rank with a lot more work. Then I had multiple little streams of revenue coming in from various sources while I was working on the digital assets that were taking longer to rank. That made sense. If in the event anything were to get slapped, or penalized or de-indexed, which again when I first got started that happened to me a lot because I was always testing the limits. It wasn’t so catastrophic because I had other assets that were producing revenue or close to producing revenue.
My first suggestion to you would be, even though I understand you put a lot of work into that and that sucks dude, there’s no doubt, and I completely sympathize with you. At the same time, you should constantly be building new assets at all times so that this doesn’t happen again, so that’s number one. Before I move on, anyone of you guys want to comment on that?
Hernan: I just wanted to add something real quick Bradley to what you said which I think is super, super accurate. There’s something that every leg about, for example Terry Kyle that he would say, “In order to be efficient as an SEO, you need to be putting out as many properties as possible because right off the back you do not know what’s going to rank and what’s not.”
Bradley: That’s right.
Hernan: That’s true. That happens to everything. It happens to videos. It even happens to pages from within the same website. Some pages they will rank as some other stone, you know, and some pages going to rank for the wrong keywords. The point here is that you become a much more efficient SEO when you start focusing on the winners, that is when a page a video or a website is ranking on page two or page three for a charm, even before you started optimizing it, you know you have a winner. Some videos will rank like instantly and some others won’t. There’s some randomness into that which I think it makes a lot of sense. At some point, you’ll live and you learn, Justin. It is what it is. It’s better to be efficient with your time and keep cranking out those websites and double down on the winners.
Bradley: The other point of that that I want to- I’m sorry. Go ahead Marco.
Marco: If I could stop you for a second. I’m looking at this and I’m going to say that all isn’t lost, because he said he did have some ranking.
Bradley: They’ll probably come back.
Marco: Yeah. Near first and second page. Even if they don’t, he has really good intelligence on what’s ranking and what won’t. All he has to do is take these videos, make these on this channel, create two new channels, divide up the videos, re-upload them. I’m not sure the speed of upload. That might have hurt him. I don’t know how quickly he uploaded the 50 videos. I hope it wasn’t all at once because that might have had something to do with it. If his branded network and the supporting IFTTT networks are still good and he should check them and see, then all he has to do is reruns the videos in new channels for whatever it was ranking, just add supporting videos in that vertical so that he sticks that first page ranking and from that second page to first page. It may seem like all is lost right now Justin, and I can understand it happens to all of us. I’ve lost websites, I’ve lost- I mean Hernan knows I had one that was cranking out, making me some really decent money and then Google went in and said, “No. You can’t do that.” Then all of a sudden you got zero and you’re not making any money from it.
Marco: Everything isn’t lost because you learn a lot from this. You learn what ranks, you learn what doesn’t. You also learn what not to do and so now what you need to do is you have the videos, you’ve already produced them, unlit them, push them into another network. If you want to build another IFTTT tiered network which this is video and it’s perfectly good, do that. Go into video powerhouse and push the videos. I mean, there’s tons of things that you can do with the information that you have. It may seem like all is lost and you’re depressed or whatever but you have a lot of good information that you can use man.
Bradley: It’s true. To kind of piggy-back on what you just said Marco because I totally agree, is you know, you should already have some data on the keywords that were ranking, which videos were ranking. Just like Marco said, you’ve identified through this process, at least the target out of your 50 keywords, you know which ones were performing the best. Those would be the ones I would duplicate and upload to a new channel first because those are the ones that are going to get you the results the quickest, okay.
Also like Marco said, you could just create a new channel and you could go actually connect the new channel to your existing IFTTT networks and just use the same networks. You don’t even have to build new networks. Again, like Marco said, unlist the videos on the channel that are not, that are not … You know your original channel.
Here’s the thing, you’ve already syndicated those videos to your networks from the original channel, of which, for whatever reason, right now your videos aren’t ranking. Again, I suspect they may end up coming back. If they don’t, the point is they’ve already syndicated those so you’ve already got those in beds from those videos already out across the web, across multiple properties, multiple networks. There’s juice flowing into those, flowing into that channel, Even if those videos aren’t ranking, if you unlist those videos and then drop links in the description of the unlisted videos, to the new videos that you upload to the new channel, you can use the same videos to …
You don’t have to recreate the videos, just use the same videos, upload them to a new channel. Then point from the existing or the old channel with a link in the description to the new video, even though it’s unlisted it just means it won’t show up in the index anymore, but it will still push juice. You’ve already got some assets out there on the web that even though they might not be indexed or ranking, doesn’t mean that you can’t utilize them and help you to rank the new videos that you’re going to publish to a new channel. okay?
Lastly, what I want to say about that is, I wouldn’t’ wait. You know, you’re telling in this first paragraph here Justin, these are all the types of mistakes that I made as a newbie or early in my career I should say. Don’t feel bad and I’m sure a lot of you can relate. You’re talking about how you did 50 videos and you worked on them for months and all of this. Then you say, down here, “How do I start contacting prospects when I don’t have any videos I’m able to locate?”
My point is why would you go after 50 videos and I’m saying this like to everybody in general, why would you go after 50 keywords and 50 videos and work on that for months before ever trying to contact a prospect? My point is, why not work on five videos maybe and as soon as you get some results start contacting prospects, so you can start bringing revenue in because just like you said right here, “As time is of the essence, I haven’t made a single dime yet.” For months you’ve been working on this and you hadn’t made a dime. Don’t wait until you have 50 videos that are perfect and that are ranking before contacting prospects. Rank five videos. Out of the 50, you said some of them were ranking. Those you should have immediately started contacting prospects on and try to sell that service or rent them or however you were monetizing those videos. You should have done that so that you could immediately start generating some revenue that then you could reinvest back into building your infrastructure further.
My point is, if you wait till everything’s perfect, you may never make any money. It’s better just to start monetizing what is working for you as quickly as possible so you can start generating revenue and then reinvest that back in your business, as far as additional training, outsourcing services, maybe some tools, whatever it is. I’m not talking about shiny object syndrome, I’m taking about useful stuff for your business. Okay.
The best course of action, I think we outlined a couple good ones for you man, that would be you could use the same networks. What I would do is just go ahead and create a couple new channels, and again, spread it out, don’t put it all on one channel, go to couple channels if you need to. Tie them into your existing networks, that’s fine. You can have more than one channel syndicate to a single network, guys, you can do that. If you wanted to you could do that. Especially since you say, “time is of the essence.”
I would try, my quickest and hardest to get the videos that I already knew were ranking, back out on the web as quickly as possible from new channels and see if that helps. Then just go unlist the original channel but put a link in the description to the new video and that way you can push some of that existing juice that’s flowing into that channel from the embeds and the syndication over to the new video and you should get even better results, even faster, if that makes sense. That was a great question though Justin. I’m sorry that happened to you.
Which Silo Structure Should I Use For A Music Video Playlist?
That’s a good one Marson. That’s not one I’ve ever- I’ve never dealt with anything in the music industry. To be honest with you I would just be giving you a wild-ass guess right now but I would have to look into it a little bit further but I would probably go with the mono-silo. Anybody that doesn’t know what we’re talking about go check out YouTube Silo Academy if you don’t know what we’re talking about but for mono-silo, that’s where you link from one video to the next to the next to the next. At the end of the chain in the playlist, you link back up to the first video and then you also always link up to the playlist. That’s probably how I would do it without any additional data, is what I’m saying.
If I were to look at how you were trying to silo or group the keywords or the videos, it might change my wild-ass guess, might change my recommendation to you. Just from, with very, very little data here, I’m probably a mono-silo would work really well for something like that but again I can’t swear to that without knowing more. Anybody else want to comment on that one?
Hernan: No. I think none of us actually makes anything music related which is funny because we are kind of [inaudible 21:50] in what we do. Yeah, I would say [inaudible 21:53] Bradley like. Also see what the competition is doing. I would [inaudible 21:58] mono-silo link I think. When you’re doing … I pasted the link for [inaudible 22:03] silo. It’s only seven bucks so you can check it out. When you’re doing pretty much any kind of channel you need to see your channel as you do a website. Definitely using a silo structure would help your YouTube rankings and your Google rankings way better but we will probably need to see what’s going on in the music industry which is big industry, by the way.
Bradley: Yeah. The mono-silo structure is very, very strong. I like to use that a lot. It’s quite a bit of work though. There’s manual work involved and actually collecting all the links from the videos in the playlist and then organize them and then linking from one video to the next to the next. I think that’s what Justin, I think did, in here, where he was talking about having 50 videos and then siloing them together.
If I’m doing a lot of videos because of efficiency reasons I won’t do a mono-silo. In that case I’ll just do a standard silo which just means all I’m doing is linking back up to the playlist and that’s it, from within the video description. The playlist itself links to each individual video within the playlist but then within the individual videos I put a link back up to the playlist, right. It’s essentially linking back to the top of the silo. When I’m doing a whole lot of videos in a silo, that’s the route that I go is the simple silo method because it’s so much faster to set up, because essentially it’s just a playlist link that goes into the video description. It’s not a unique link. I mean, it’s the same link in every video description in that entire playlist.
Whereas with a mono-silo, you need the next video URL. In this video description that I’m editing right now, I would put the link to the next video in the playlist and then in the next video I would put the link to the following video in the playlist and so on and so forth. It takes more customization as far as the video description goes. It works really well but typically I will only do that if I’m dealing with a small number of videos and a particular silo. If I’m going to be doing multiple videos in one silo, then I’m just going to stick a link up to the playlist and that’s it because I’m trying to be efficient with my time.
Also test it. If you wanted to Marson, I would recommend setting up two different playlists with maybe two different music groups or music genres or whatever and testing and trying one with a mono-silo and one without and see what kind of results you can get. Again, that’s how we figure out what works and it’s going to be different for every industry, every keyword, it really is. You need to just play around with the multiple methods that are available to you to determine which ones are going to give you the best results.
Checking Links and Anchor Text Ratio Of An IFTTT Web Property
Dean, a lot of those, because of the spam type properties that we post to with GSA and the various types of building tools that we use, they don’t crawled or indexed by Majestic and or Ahrefs. At least, I haven’t used Ahrefs much in the last two years because I’ve been pretty much using Majestic only but about two years ago when I was using Ahrefs more than Majestic, I noticed that Ahrefs picks up a lot more of the back-links than Majestic, it may have changed, I don’t know. I always noticed that Majestic didn’t pick up a lot of spammy or low quality links, they just won’t index them. You’ve got to imagine how hard it is on their servers to try to keep track of all of those.
I don’t know this to be true other than just from my own observance, but I think that if there’s a certain threshold that a link has to have in order for it to be included in the index, unless you manually force it. Which means for example, if you were to get the link report back for a service and then manually submit them to Majestic to be crawled and even then that doesn’t guarantee that they will be. As far as that, I mean, really the only think that you could do is go off the link reports that are provided to you by your link building provider, service provider, whoever is doing the link building services for you should provide you with the link report and then all I would recommend doing is taking … I mean, most link builders are going to submit that list of links that they build for you to some sort of indexer anyways.
Once you receive that report, what I always do, is I always go resubmit those links through my own indexers, my own indexing accounts. I’m making sure that they’re being crawled and indexed. Wait, let me rephrase that. I make sure that they’re being crawled. It doesn’t mean that they’re going to be indexed. Again, just like what we talked about. Dean, there’s a lot of people that ask questions about IFTTT network properties not showing the links from their IFTTT network properties not showing in Majestic or Ahrefs and we talked about that many times as well. If you have your websites connected to Google search console and you go look in the search console at inbound links or links to your site you’ll see the links from Delicious and WordPress and Tumblr and Deego and all of that, but you won’t see Majestic or Ahrefs. It doesn’t mean that those links aren’t there, it just means they’re not being indexed in Ahrefs or Majestic.
Hernan: Right. Yeah. Just to add to what you’re saying. The only thing that matters in that case is what Google is saying that he sees or it sees. That’s why we … Many of the IFTTT properties are data hub corners as well so they share data with Google. You can definitely see that on Webmaster. What I usually do Dean is to grab the top five competitors because I want to know page one and plug them in to Majestic or Ahrefs and see what kind of anchor tech they are using. Usually you will get a Tom of branded and long tail anchor texts from IFTTT.
Now if you want to sculpt a little bit the anchor text, you want to go with other link sources like for example press releases. Press release will help you a ton on that case. Just grab the top five and see what they’re doing on a page level and also on a root level. You want to see the root, which kind of back-links and the anchor texts they are getting and also the page that’s ranking. Usually, you’ll see that on the big websites you will see that the root is highly deoptimized, I mean like 80 to 90% of that, it will be branded or URL anchor texts, while the internal page would be much more aggressive, but it makes sense. If you have a big newspaper, the home will get back-links from, I don’t know, go visit the newyorktimes.com and then when you’re talking about a news in particular on an internal page, then people will link as an exact match. It makes a ton of sense to do that. That’s what I usually do.
Just because it’s not showing on Majestic doesn’t mean that they do not count because webmaster tools would actually report on those. You need to combine tool on that case. That’s my point.
Bradley: For most link building providers, if you’re going to be outsourcing your link building, they’re going to be building spam links essentially. Any good link building provider is going to ask you for the list of keywords and it’s going to be asking for a large number of keywords, especially for span tools. Like for example, if you buy, a link building service from us, what do we require? At least, two hundred keywords? Something like that, it’s a lot. The reason why is because … I’m sorry. Go ahead?
Hernan: Sorry Bradley. We’re asking actually for 500 keywords.
Bradley: Okay. I thought there was a range. Yeah, that’s a lot.
Hernan: Yeah. That’s a lot. For any kind of link building products that you’re getting from us, we’re asking for at list 500 keywords. We give you the tools to generate those as well, based on Google suggest. For [inaudible 30:34] building, for IFTTT link building, they are all, yeah. 500 keywords at least.
Bradley: That’s because again, if we’re going to be building a mass quantity of links, we need a very diverse set of anchor texts and so that should be determined before you purchase the link building package. Those are typically things that you should look for from a reputable builder, you know, a spam tool link builder.
You’ll notice like on a lot of black cat forums and stuff where people run GSA blasts and stuff like that, they will ask for similar criteria.
Hernan: Yeah. If you go to Filer for example, those guys they will ask you for five keywords. All the links will look the same so, I will say get away from those.
Can IFTTT Pay Per Call Assets Be Used Just To Rank Videos (Without A Branded Website)?
No. Typically Clark what I do is I test stuff will videos first. It’s not always the case but a lot of the times I like to test keywords and new areas for example whether it could be new keywords, a new industry so I’ve got to test new keywords all together which I don’t like to do very often, I try to stick to the niches I already know. Or if I’m going into a new area that I haven’t been into yet, like a new location, then I like to test with videos and that’s just to give me an idea of what the competition is like and how easy or fast I can rank. That’s not always the case either though Clark and the reason I say that is because it might be simple to rank a video but difficult to rank a webpage. Likewise it might be simple to rank a webpage and difficult to rank a video.
My point is I don’t always do that but typically what I’ll do is I’ll use some sort of spam tool, video spam tool … Let me rephrase that. I’ll use a tool to create video spam to test for keywords. Then once I’ve identified some winners I’ll go in and build out some assets such as a local website, maybe a Google My business page or whatever. Again that’s not always the case, I use two different ways to test. I’ll either test with video spam or I’ll test with web spam, like straight up page spam like using like Lead Gadget or Serp Shaker or any sort of plug-in like, or sort of mass page builder like that to test those keywords.
No. Pay per call assets, they don’t have to just be videos. They can be whatever it is you want. As long as you can get something to rank in the search, that can generate a phone call, the call to action is to make a phone call, then you can get paid from it. Doesn’t matter if it’s a video, a Google My Business listing, so a maps listing. It could be just a website ranked organically, a Facebook page. It could be anyone of those things. Okay? Press releases can work wonders for pay per call. They really can if you can rank the press release in a high volume area. Press releases are typically a lot easier to rank than a website, so that’s something else that could be done. There’s a lot of different assets that you could rank for pay per call stuff. It doesn’t have to be just videos. Okay?
For the branded website guys, what I like to do is once … Like for lead gen especially … Just straight pay per call assets, if you’re talking about like using a pay per call exchange, I don’t worry about branding anything for that, I really don’t because I’m looking at volume for pay per call if I’m using a pay per call exchange network, which is exactly what we’re going to talk about today on the video marketing blitz bonus webinar. We’re going to be talking about using a pay per call exchange network. Okay?
If I’m doing pay per call where I’m working with a service provider personally or individually. In other words, if I’ve got a service provider that I’ve contacted that I’m creating an arrangement with, to where they’re going to be purchasing leads from me or they’re going to be paying per call for calls generated or whatever, then a lot of the times I will brand it. I’ll either brand it. I will either brand it for one of my own pseudo brands, I’m using air quotes right now. Pseudo brands which means like I’ll create a kind of brand name, then I can scale that out across multiple locations.
If I’m going to be building out a website, I’ll use sub-domains with the city name as the sub-domain. You know stuff like that, that’s typically what I’d do. Or, if it’s a pay per call service provider that I’m working with that wants like a long-term engagement or they’re going to be doing a lot of volume with me or whatever, then sometimes I’ll even build out branding assets based on their brand. I’ll still own and control the assets but I’ll still put their branding on it, that way … A lot of the times it’ll make the larger pay per call service provider. The service providers that I’m dealing with, it means them happier to have all their branding on it. It makes sense to do so but I still like to own the assets. Okay. Otherwise you’re just doing client work.
How To Find 200+ Keywords For Highest Link Building Packages When Using GSA?
For the keywords, what you want to do it, if you’re drilling down into a very very specific keyword or a product name or something like that, then you need to back up. Think about it from a wider angle. Take a wider view of it and look for the more broader, general, the more category type key words. In other words, what niche is that product in and what kind of broader terms does that product or keyword fall within? Okay. Then just go with the more general terms because remember what we’re trying to do with the link building service guys, the spam links that we build, is not necessarily … It’s to push juice into the infrastructure, right, into the network and into the structure. We’re trying to push juice into the structure. It’s not so much about the keywords. That’s why we always talk about going with real, real broad terms, generics. I don’t even use brand terms for the spam usually. I just like to use generics and URL anchors or naked anchors and then the broadest of keywords.
For example, if we’re talking about tree service, as an example, we can go broader with home improvement and landscaping and gardening and hardscaping and you know those kind of things that aren’t necessarily the same as tree service but it’s a broader term. Another thing is and I know you’re talking about product review, but on a local level, if we’re talking about like down on a local level like say plumbers, Atlantic. If I was trying to rank something for Atlanta plumber or plumber Atlanta, whatever, then I would look for plumbing keywords, home improvement keywords, maybe re-modelling keywords, right. All of those types of things that plumbing can fall within but I wouldn’t be looking for plumbing repair Atlanta, not for those types of links. Those link building packages, I wouldn’t use any local modifier. I know you weren’t asking about local but what I’m trying to do it just illustrate how … You want to go with broader terms.
You can pick a broader topic that your topic falls within and use those as well, because again, all we’re trying to do is go out from like … Think of it like a funnel, guys. You’ve go the top of the funnel which is the widest and the broadest. Then you’ve got all the way down at the bottom, the exit point of the funnel. That is your most narrow, your most targeted key word, that’s what you want to rank for. What you want to do with the link building packages is always go with the top of funnel type keywords, the broadest of the keywords, if that makes sense. Maybe Hernan, can you comment on that because I know you might be able to explain it in a different way.
Hernan: Yeah. Just have in mind that … We ask for those kind of keywords but we also throw in the mix URLs and generics, you know. We don’t end up … I mean we end up using the entire list but we also mix it up with generics and URLs. The possibilities of two links with the same keywords, repeating the same keywords are like near none. My point here is that when I’m doing that and sometimes it happens where you see, a great tool called Keyword Shitter, that’s a tool that you can get access to from the form itself. It will redirect you to Keyword Shitter. They are using Google Suggest, to scrape all of those keywords but it happens to me also on foreign, you know. If your case is like a dating review, I would do dating, like the broad niche, so that you can have a ton of different variations of the keywords over there and that they’re still relevant somehow.
Bradley: Yeah. I’m going to show just a real quick demo of guys of this, just real quick and I dropped the link on the event page just a second ago. This is my favorite keyword tool of all time guys and it’s no doubt. I think it’s 57 bucks and I just dropped the link. Seriously it’s one time and it’s probably the best $57 I’ve spent online because I use this tool religiously guys. It’s a great tool. Something like dating channels only dating product review. I don’t know what the name of the product is. Guys. What is it? The Tao of Badass? Give me a dating product somebody. Title.
Hernan: Yeah. The Tao of Badass can do.
Bradley: Is it T-A-O Badass? Or- ?
Hernan: T-A-O, yeah. T-A-O.
Bradley: All right. You guys can see this. This is Power Suggest Pro and I put Tao of Badass in, which was be just a dating product. My point is, put your dating product in. Now look at this guys it’s already at 200 keywords and it’s only been about ten seconds. What this is doing is pulling out of the Google suggest terms that use that product review in there, that title. That’s something else that you could use as anchor texts, just these types of keywords.
The other thing you could do is go with other dating products, right. Other dating products guys because they’re in the same niche and I know it might seem counter intuitive to do that but we’re talking about going out three and four tiers with anchor texts. It does make sense because it would be a similar product that eventually leads down to the one product that you’re promoting. It does make sense to actually have some of those other product titles as anchor texts. Product names as anchor texts way out like tier three and four. Does that make sense?
Anyways, I’m going to stop this now but there’s 365 keywords right there and it was a only, a little bit over half-way done. Not even half-way done. Excuse me.
Hernan: You didn’t even use the wild card.
Bradley: Well, this has got the wild card with the [inaudible 41:48] on it. You could do all different kinds of stuff. Put the little asterisk skin and anyways, it’s a great tool guys. Pick it up.
Should The Link To Tier 1 Blog Be Stripped Off On The Tier 2 Video Syndication Network?
First of all, those of who that didn’t follow that question, don’t worry about it. I’m going to answer this for Wong but I can understand if everyone else just got a headache, I totally get it.
First of all IFTTT does not create an attribution link unless you code it in to the actual recipe itself, in the ingredients section, which is fine and we teach to do that. For example, and I know what you’re asking about here. When we syndicate from YouTube to a tier one network, in the recipes, the video recipes we always have via, right, so we say, “Watch on YouTube here.” And we use the YouTube URL and the anchor text is typically the title. It could also be the URL if you wanted, then we say via and then it’s your channel URL goes here, and the anchor text is typically either your channel URL, so a naked URL. Or you could put the channel name in there, or keywords, it doesn’t matter, you could code in whatever you want.
Yes, on a second tier syndication that same description will be posted in the second tier blog sites as well. You will actually be getting a tier one link from the second tier blog properties. That’s fine though because it’s YouTube. It makes no difference whatsoever. When we talk about syndicating blog content to two tiers, we talk … In the training, I specifically reference this in the training that if you’re doing two tier syndication for blog syndication, for blogs, website content, then you want to only use an attribution link that points back to the post and not back to the homepage as well. You omit the homepage attribution and then you also need the related content sources as tier two triggers to help minimize footprint. You can’t eliminate it, but you can minimize it. For YouTube, it’s no issues.
My point is, yes, with a two tier network system for YouTube syndication, your tier one syndication is going to have a link back to your video be it a tier one embed, a tier one link to your video and a tier one link to your channel. On the tier two syndication, it’s going to have all of what I just mentioned. An embed, a tier one link to your video and a tier one link to your channel. It’s also, if you code it with the tier two recipes, right, you can also have an attribution link pointing back to the tier one blog, that’s syndicated to the tier two property. That’s fine because then what you’re doing is you’re creating like a little link wheel or a little network where you’re linking to the original source and to the first tier syndication point. You’re basically pushing juice into the video, to your channel and to the tier one blog, all at the same time. It makes no difference. That is exactly how it should look when you’re done, for YouTube syndication.
He asks, “Am I setting up my tier two recipe correctly if the above scenario happens or is there any mistake I should rectify?” No. That’s absolutely fine Wong. Again, there’s no footprint issues with YouTube syndication, so because of that we don’t worry about it. That was a great question by the way.
Can I Get My HTML Sites Re-Indexed Faster When Using Blue Chip Backlinks?
Ryan, the best thing to do is just go submit them directly to Google search console. That’s it. You guys know the submit crawl URL. Just go to Google and type in crawl URL and it’s the very first link right up there. Or excuse me, the second link. Or if you put submit URL it will be the first link. If you just click on that, you have to be logged in to the Google account but you just drop the homepage URL there, do the capture and click submit request. That’s it, that’s all you got to do. Usually within about 30 seconds it’ll be indexed. It’s not always the case but usually. Okay. That’s all I do.
How Often Should Posts Have Anchor Text That Links Back To A Money Site When Doing T1 Blog Syndication?
Well actually, Willie, I do. I put a link in every single post because remember the blog syndication … You’re blogging on site, in other words, your money site is where your blog is. When your blogging, when you’re creating a post, publishing a post to your blog, you want an internal link from that post to one of the pages on your site. You’re going to select a topic, then you’re going to post or blog about that topic and then within the link … Excuse me within the content body, you’re going to put a contextual link up to one of the pages on your site, that the topic was about.
The way that we do, we use blogging and IFTTT for SEO is to use the blog for link building purposes to rank the pages on the site. It’s not necessarily to rank the blog posts. If the blog posts rank, hey, that’s a bonus, that’s benefit, that’s all gravy. That’s extra cream on top. You know what I mean? What I’m trying to do with the blog essentially is to rank the pages on the site and I use the blog as my content marketing and link building engine, if that makes sense. I always link from within the content of the blog post to one of the pages on the site that I want to rank.
I do vary how I link to it, so it’s not always an anchor text link. Sometimes it’s naked URL, sometimes it’s generic like, “Read more.” Or, “Click here.” Other times it’s where it’s essentially like a curated post. Like in other words, I can create a post on my own site and actually curate a snippet, a couple sentences or a short paragraph from one of the pages on the site and then I can link using a more of a conversational type title to that as the source. Essentially I’m citing my own website as a sources for that blog post.
If you know anything about curating, whenever you’re giving attribution to the source a lot of the times you can use the title of that post or whatever article that you’re citing as the actual anchor text. I do the same thing with pages, so it varies. My point is, yes, you want some diversity in how you link to your pages from within your posts but just about. I would say, 98% of all posts that I do on all of my sites, do link to a page on the site at some point. All right.
Are Videos Clickable When They Are Syndicated Across The Networks?
No, because it’s an eye-frame, the embed … A video that gets embedded on other properties is still YouTube. It’s still YouTube, just YouTube has eye-framed onto that page. An external annotation, or any annotation, it doesn’t have to be external, it could be linking to another video on your channel, whatever. Any sort of annotation, a clickable annotation link, should be viewable whether it’s syndicated to. It could still function properly is my point because it’s just an eye-frame of the YouTube video. You’re essentially piping YouTube into that webpage. That make sense?
Hernan: Yeah. I just wanted to add real quick that annotation, external annotations, will not work on mobile.
Bradley: That’s right.
Hernan: You need to have that in mind where cards come into play. If you want to use external annotations and cards, because the cards will be seen on … They will be active on mobile and mobile is big right now. If you’re using external annotations, do a card or two as well.
Well, I agree with you on your second point Scott. It certainly hurts less to lose a channel with only 15 videos than it would with 100. See what Justin Decarlo posting earlier as case in point. 50 videos on that channel and he hasn’t lost the channel but apparently for whatever reason the channel’s been demoted or whatever the case may be. My point is, yeah, when you lose 50 videos it hurts a lot more than losing 15. I agree.
I don’t know who told you the 15 number because I have channels with literally hundreds and hundreds of videos. In fact, I have a 100% spam channel that I use with hangout million to spam exotic car rental keywords and it has 960 some videos on that channel and there were 100% spam videos and that channel is alive and well and it has been for two years. No shit, two years guys. Almost a thousand videos on that channel and they’re total spin videos and it’s still alive today. The 15 videos thing is not, I don’t know who told you that … There’s certainly something to be said for limiting the amount of videos per channel but if you’ve got a channel and you’re not doing anything real spammy with it, chances are you’re not going to lose it anyways. It’s not always the case, I mean, again look at Justin. What we were talking about with Justin. Although that wasn’t terminated, at least not yet.
My point is I do recommend splitting it up guys, like trying to spread your eggs across multiple baskets, that way you never just lose one basket and then you’re done, you know, game over. You also have to think about what is the cost of time and energy and effort and resources, money, all of that, that it’ going to cost to build out additional networks and additional channels. You’ve got to find that happy medium somewhere and I can’t tell you what that happy medium is. It’s going to depend on you and how comfortable you are with risk and all that kind of stuff. Right. Go ahead.
Marco: Just something real quick. I’ve never seen anyone lose a channel unless you get really, really bad like trying to do 2000 videos in a day. YouTube doesn’t really like that. If you keep it within reason, you’re not going to lose it. If you save your video feels in case you do lose it, then you have a channel waiting to be made. Right because you have the videos files, you just upload, you know what ranks, you have all the intelligence, so again we go back to Justin. Losing it does not mean that it’s over. It just means that you have to go and redo, rethink and start again but you already have it built up so it’s a win-win, as far as I’m concerned.
What Is The Best WordPress Theme To Use For YouTube Video Embedding?
Greg, it really doesn’t matter. It’s completely up to you. There are some video type themes out there and seriously and what I would just do is go to Google and type in video WordPress themes, something like that. WordPress theme and I would just start looking for them. Now what you do want to look for and I would recommend and you can go through … That’s what I’ve done in the past is go through and just try to find something that I like, that looks good or whatever.
Something else that you kind of want to look for now is look for themes that are marked up with structured data or cemented markup, especially if you’re going to be doing video stuff. If it has video schema built into the actual theme, then that’s going to help you a whole lot because that’s really where the power comes in or the … You can get more power using as associated website for YouTube syndication and for embedding and stuff if you get video schema or video structured data, video markup on that theme. That’s what you really want to be looking for but really as far as what theme is the best- Here’s one that says video tube, I don’t know. You just have to go look through them and that would be a feature that I would be looking for right now, would be looking for anything that gives videos markup, that’s built into the theme. Or you could use plug-ins to do that and then pretty much use anything.
For example, Yoast has the video SEO plug-in which will actually add the video markup to every video on your site and it will give you a video site map as well, that’s marked up properly. I mean it’s expensive. It’s expensive as hell that plug-in but it is a good plug-in for video markup. There’s probably alternatives out there now too, you just have to do some digging.
I have a video SEO plug-in, you know Yoast video plug-in add-on, so I usually use that but there’s also some of the … let’s see there’s Pinboard, WordPress themes, those are pretty good for video. Pinboard, WordPress themes. This might be it here. Yeah. That’s what I would do. Just go look for different themes and try to find one that you like and then again look for structured data if possible, if not you can always add it with a plug-in later.
Okay guys. That was it for Hump Day Hangouts. Sorry we didn’t get to the rest of the questions but we had some good ones today so we appreciate that. We will see everybody next week. Video marketing blitz guys. You can see I’m moving my … Curtain was too damn hot. We’ll see video marketing blitz guys in just a few minutes. Otherwise the rest of you guys, we have Mastermind make up webinar tomorrow so we’ll see those of you guys tomorrow as well.
Bradley: Our bearded leader, our other fearless leader isn’t here. Oh here he comes. Hey everybody, this is Bradley Benner with Semantic Mastery. This is Hump Day Hang-outs for August 10, 2016 episode 92. Wow.
Bradley: That’s quite a milestone. I’m not sure if Adam’s coming or not, he’s going to be traveling to the Click Funnels Certification event, so I don’t know if he’s coming today or not, but we are live on Google and Facebook right now. As far as announcements today, I guess let’s run through and say hey to everybody first. I’m going to go right down the list in the order that I see them. Chris how are you?
Chris: It’s been good. Happy to be back in Austria. How are you doing?
Bradley: Yeah I bet man. Back on your home soil huh?
Bradley: We got Hernan here, what’s up Hernan?
Hernan: Hey guys, hey what’s up? Hey Facebook, hey Google Plus, hey whatever we are broadcasting this. It’s really good to be here.
Bradley: YouTube and you want to start naming off all the IFTTT properties?
Hernan: We can, we can, it’s going to take me a while.
Bradley: We’ve got Marco, hey Marco.
Marco: Hey man what’s up. Since I didn’t mention that last week right, I’m going to mention it this week. It’s warm and sunny in Costa Rica.
Marco: [crosstalk 00:01:17] That’s how I roll man.
Hernan: What happened to rain season man?
Marco: It’s the rainy season, what can I tell you?
Bradley: We’re like a ship without a rudder when Adam is not here you know?
Chris: Let’s focus.
Bradley: As far as announcements, there’s just a couple announcements. Guys we’ve got, what were the announcements again Marco? I just sent them before, I didn’t write them down. I know we’ve got the Video Marketing Blitz bonus webinar next week guys, it’ll be immediately following Hump Day Hangouts so any of you that purchased Video Marketing Blitz through our link which is Abs Product Video. It’s a really good video product and I’m going to be going through a webinar next week and a case-study showing what I’ve been able to do with it in the last couple of weeks that I’ve been playing with it. That’s next Wednesday at 5:00 pm. What else did I say we’re going to talk about? Does anybody else remember?
Bradley: You see what happens? I don’t take notes.
Marco: Giving people the opportunity to sell our stuff.
Bradley: Oh yeah, that’s right. That was the other one. Thank you. Content King Pin, that’s the next product that we’re launching under the Mastery PR brand that launches on August 30th. It’s Tuesday, August 30th if you guys are interested in promoting that you can find it on JVZoo or I can drop the JV link on the page if you guys want to check it out and promote. If not, it’s going to be a really good product on content marketing and curation and video curation and all kinds of really good stuff so check that out as well. Okay, so that was it right for announcements? All right, cool. Well then I’m going to go ahead and grab the screen and we’re going to get into questions. Let me make sure I got the right window here. Tell you what I’m going to do. I’ve got too many windows open again as usual, so just give me one second guys. Okay, we should be good to go. Everybody can you confirm for me that you’re seeing what you’re supposed to on the event page?
Marco: We can.
Is It Okay To Embed A Google Spreadsheet Into A Blog In IFTTT?
Marco: Yeah, you know, as we mentioned before, all credit goes back to the source URL, so what you’re directing everything to is that spreadsheet and I’m thinking oh yeah that’s a Google spreadsheet, then it’s public, and everything’s there. Google can stem the abuse. I mean, your blog wouldn’t if it were being looked at that way. Since it’s embedded you’re actually publishing contact that’s in Google. This is for right now, so please, whenever I say anything don’t think that I’m telling you 10 years from now this shit’s going to work cause it might not work. Right now it’s working really well so go ahead, push it.
Bradley: Yeah it does, and putting the keywords in the spreadsheets is a good idea because, especially … There’s a couple ways you can do it. You can put the keyword and actually hyper-link the keyword within the cell in the spreadsheet which would kind of give you like a keyword anchor text, it’s not quite the same because of the way that Google Reader acts, but it still associates that keyword with the link itself. Another way you could do it is by separating your columns and putting let’s say keywords in like a left column for example and then your links on the right column so that you get the association is made. It’s another form of co-citation, in other words a citation link. When you have a keyword in close proximity to your link there’s a transfer of keyword relevancy there though that link based on it’s being close in proximity to the actual link itself, so you can do it either way. Yeah, it’s absolutely a good strategy.
Bradley: Yeah, let’s go one better then that. You go keyword, you go link, and then you go the Google shortened link, and then you’re giving Google all sorts of information. Wherever that’s embedded, anyone looking at that, any bot looking at that, Google’s going to take that as activity on that page on that spreadsheet but everything is going to filter back to the source. Then from the source if you have a link to the original website, to the thing you’re really looking to rank then the juice flows out and it comes back and it flows back out to whatever link you’re directing it to. You kind of have to play with it right? Remember how we’ve talked about the spider-web silo right? Where nothing works the way it’s supposed to inside the things that we manipulate and this is one of those things where you can direct it anywhere you want and the power, the trust, is going to be pushed in any direction. Inside wherever that file is contained, and it’ll go to all of the links that are contained within that file and to the final destination. I don’t want to get into too much more cause [crosstalk 00:07:02]
Marco: Yeah, I was going to say … man, shit.
Bradley: Hey Hernan, did you want to comment on that as well?
Hernan: Yeah, I wanted to say real quick that without giving away too much also you can get real nasty with embeds you know. If you embed that spreadsheet on some other places like Tumblr, then you can embed the Tumbler posts someplace else, but yeah, I’m going to stop that, because otherwise we are giving away too much. I don’t know if Mark is part of RYS Academy, if you are not, all of these nasty stuff is taught over there.
Marco: Can I give away one since you guys all got to?
Chris: Yeah, go ahead.
Marco: All right, so another one would be something like you guys know you can embed Google Plus posts? So what you can do is take a drive file and create a Google Plus post with the drive link, make it a public link obviously, and then create a Google Plus post, and then you can embed the Google Plus post inside of a Word Press site, a Tumbler site whatever. You end up having multiple I-frame stacks originating with drive, then having Google Plus wrap that I-frame with it’s own I-frame and then you embed that inside of a Word Press or Tumbler post or whatever so you get multiple stacks and you’re talking about Google properties. Put that Google Plus post inside of a blogger blog, now you’ve got 3 Google properties or a Google site. Okay I’ve given away enough, I’ll stop.
Chris: Yeah. Enough.
Hernan: Come [inaudible 00:08:34] learn the rest.
What Is The Best URL To Submit In Serp Space’s Backlinks Service?
Some people only like to build links to the “do follow,” you know, properties that provide do followings. I don’t think that’s natural looking, so I like to basically spread the entire link package out across all the properties in the network. Again, I do it to the home page because, you know, you get more effect if you were to actually take individual post URLs from the IFTTT network and build links to that, but then you’re limiting the link juice to only being effective for that one post. It doesn’t spread across the rest of the site. Now if you did some internal linking stuff you could, but that’s way too much manual work. For efficiency reasons and just for automation reasons all I do is take the profile links from the IFTTT spreadsheet right out of the column, I just copy all of the links right out of that column, paste them into the sub-space order form, and that’s it.
I just have all the links distributed evenly across those because then essentially what happens is every time a new post is published to your own site or to your own YouTube channel whichever, and it syndicates across the tier 1 branded network or the tier 1 network, it doesn’t have to be branded, all of the post are going to be on that home page right? They’re going to receive all of that extra juice from the inbound links pointing to the home pages. Usually the way that, you know, the blogs paginate which means it’ll show you know, like 10 posts on the front page before it goes to page two. Your post gets the benefit of all that juice flowing from the home page for sometime in the future until it paginates because of another post pushing it off eventually, which will happen eventually. Usually by then it’s settled in its rankings, unless it’s really competitive in which case you might want to build additional links to the individual post URLs.
I do it just strictly for speed and efficiency reasons. It’s just so easy to just grab once the network’s built I get a return from our builders, I just copy the call and paste it in the order form and generate my keyword list whatever, and then send it to get the links built to the home page and then I don’t have to think about it anymore, it’s done. I like to spread them across, evenly across all the properties because it looks more natural to have inbound links built to all of the properties instead of just a select few, especially ones with “do follow” links if that makes sense. What do you think Hernan?
Hernan: Yeah, I think it, yeah, I usually do the same and as you said, unless I need to specifically push a post, those posts that are page 2 or the bottom of page 1 that you want to push them upwards, unless that’s the case then if I want to build like general authority to the network that’s what I do as well. Now, you need to have in mind what kind of links we are creating to the networks. We are creating a couple tiers of links and that’s where the power resides you know, because we could be spamming the networks and that’s not the idea because those are branded properties and those are really valuable properties because they can generate a sale, they can bring traffic etc. The main idea here and this is when we developed the link building packages, the idea is that you’re syndication network properties they only get contextual backings that we can create with Turbo Web 2.0, GSA, FCS Networker, Zenno Poster Pro, all of the tools that can create a web 2.0 contextual, and by contextual we mean relevant piece of content and relevant context that’s surrounding the link.
Those are the links we are sending to the properties directly and then we are spamming those. We are spamming the contextual automated back-link. This spam comes like three or four hoops after the syndication networks. That’s how we are managing to do that and you need to understand also that there’s an amount of link that we’re sending. The mass of links is not being sent directly to the IFTTT networks but rather we are using buffers in-between.
Hernan: Like you only get a handful of links per property and that’s on purpose. That’s on purpose because we don’t want to ruin them, we don’t want to burn them.
Bradley: Yep. The other thing Greg, keep this in mind too, the link building service is good for IFTTT networks, whether it’s tier 1, tier 2 it doesn’t matter, also they’re great for citations. If you’re doing local work and you … You can also point directly to YouTube if you’d like. You can do that. We will not accept money site URLs, cause we won’t, we’re not going to build spam links directly to a money site. We’re using spam tools, we don’t do it ourselves so we wouldn’t offer that as a service either. Citations are also a really good, press releases, any sort of tier 1 property is a good property to use for the link building service because just like Hernan just explained, we don’t spam them. I call it spam because we’re using a spam link tool, but we don’t through like kitchen sink spam directly at the tier 1 links. We put a buffer of higher quality spam links if that’s possible, between the kitchen sink spam and the tier 1 links. Our target URLs if that makes sense. Okay?
What Is The Timeframe Difference Between PBN BackLinking And IFTTT Network?
I don’t mind because it’s safer. It’s a safer approach that way. I don’t have a specific time table, I know it varies. Again, it depends on the strength of the links that you’re going to be pointing to, the actual buffer site. If it’s a particularly powerful link you should see a result and effect much quicker then if it’s a standard strength link or a weak link for that matter, so it really depends. Yeah, I don’t have, I don’t know that there’s a specific formula for that, I’ve never made enough detailed notes to be able to determine that if there is. Do you guys have any input on that?
Hernan: Well it used to be like if you pointed a PBN link to a website or a webpage it used to be like 1-2 weeks tops. Now things are getting slower because Google is drawing out updates every month, and you need to have in mind also Dean, that if you get like a really powerful back-link and you point it to a website or you get a 301 for example, and you get a nice drop from Blue Chip Backlinks and you point it, you 301 that to a website to a webpage. There’s a high chance that you will get the exact opposite effect that you are looking.
Bradley: Yeah, it’ll drop.
Hernan: Yeah. You will see a drop. That pay dent from Google. I think Marco shared with us or something like that. That’s on purpose as well.
Marco: It’s a trap.
Hernan: Yeah, you will panic and go back and eliminate the link and that’s exactly what they are aiming to do, to trigger that fear, quote unquote. That’s exactly why you want to take it easy on PBNs. I’ve seen better results, like better results, I mean like slower results but more consistent in time. Like for example right now if you point a link, a PBN link to a website you can see maybe in three weeks, maybe in four weeks you can see a bump, but then it slowly starts to go down again because it’s a dead link. It doesn’t have any social signals, any social interaction, any validation anything. Now, when you do that through an IFTTT network maybe it takes longer but the results are more consistent in time because you’re going through a buffer that has high DA, high trust flow whatever.
Hernan: Have that in mind. If you’re in a rush do PPC because otherwise you will be messing up with your rankings because that’s exactly what Google wants to do.
Chris: I spoke about this two effects or I wrote about them back in December. Both the Google dance and what I called back then the death of the PBN, which is exactly what you are showing. If you buy a website that’s out there in the middle of nowhere and all it’s doing is providing a link back to another website then it’s obvious what the purpose for the website that you purchased and so that’s going to atrophe over time. It’s going to lose power over time. The way that we’ve overcome that, now Bradley does it a specific way, but another way to overcome it, another way to show social signals or whatever is to drop an IFTTT rank especially if it’s really powerful and get those social signals going, get curated content going throughout that’s related to whatever it is that you’re pointing the link to and then all of the sudden it becomes that much more powerful.
When you do that, when you start link building, that’s when the Google dance might kick in. Not always, but it does. When it does you can’t do any type of link building. You have to leave it alone. You can’t undo it, you just have to leave it alone for at least 21 days to see where it’s going to settle because it’ll start … It’s called the dance for a reason. It’ll move up, it’ll come down, it’ll move up, it’s Google teasing you look what’s happening. Of course, we as SEOs tend to panic. Unless you know what it is that you’re looking at on that ranking ground. When you see that dance you know I’m not touching. I’m just going to go and produce content and do everything else that I usually do. I’m going to leave it alone for 21 days, which is 3, maybe 4 weeks until it settles back to whatever position Google is going to determine that it deserves. That’s when you decide the next step to do.
Now we’re talking about a time frame of a least a month from the time that you buy your PBN and you point it at your property and it starts dancing before you can do any other type of link building to the property. Or here’s a killer, if you get sand-boxed permanently you know that’s it, it’s all over. You’re not going to move past wherever it is that it’s dancing. In that general range that’s where it’s going to stay. It’s just Google’s way of killing, one of the ways of killing PBNs or catching SEOs. They spring the trap and all of the sudden you’re sand-boxed and you don’t know why. You keep pushing and you keep pushing and you keep triggering the Google dance until you permanently sand-boxed.
Bradley: That’s right. The other thing you can do, which is, it’s been working well for me to now for several months is also like for example when Marco said I do it a different way because I don’t build PBNs anymore. I just build, re-build expired domains so I don’t have to worry about producing content at all anymore. Something that works fairly well with that too is because we’re losing the ability to attach an IFTTT network in published consistently which gives that PBN site and what I call private link network site because I’m not using it as a blog anymore. It’s not a private blog site if I’m not blogging on it right? It’s a private link site and so since I don’t create a blog on those domains anymore I’m not publishing content and I don’t have an IFTTT ring around it so I’m triggering all those or providing all those signals that Google wants to see. There’s a hack, a work-around for that that I’ve been doing which is using Crowd Search.
Then at I send traffic signals though the private link, the rebuilt aged domain that I purchased I send traffic through that link to my money site or to whatever site it is that I’m linking to. Those are traffic or engagement signals. Even though it’s not getting the social validation and everything else that a PBN site would that would have an IFTTT network around it, I’m still giving engagement signals by sending traffic through the links from that private link network site so that’s another option. In case you guys haven’t seen the webinar we did on how to do all that kind of stuff, referral traffic using Crowd Search. If you just do a search on Google for Crowd Search demo 2016 you’ll see our video at the top and I did an hour-long webinar specifically about how I use Crowd Search for referral traffic, and it’s a very very powerful method.
Hernan: I put the link on the events page.
Should All Of Your First 20+ IFTTT Properties For YouTube Syndication Be Powered Up?
Bradley: Okay cool. Okay, Wong, he is new, he says, “Hi Semantic Mastery team my name is Wang.” I’m sorry, and he says, “I just joined IFTTT SEO Academy V2 and completed my first network. I would plus 1 that but I’m not logged in under this browser.” Somebody go plus 1 that. “I wanted to order link building services and service space to power up my IFTTT properties. I want to ask should I power up all 20 plus properties?” Okay, we just answered this question for somebody else. For YouTube syndication yeah, I recommend just powering up all the networks or excuse me, all the network properties. If you have a full tier 2 network for YouTube syndication, like I mentioned earlier I don’t always power up my tier 2 networks, the second tiers. I often do for YouTube stuff, but generally what I do for YouTube is I use test channels when I’m trying to get into a new industry or a new niche or new location or something. I’ll use test channels that have one tier 2, full 2 tier network around that channel.
If I identify some areas that I’m going … If I identify key words that I’m going to go after that have some level of competition so they’re not just slam dunks like I rank it instantly. I know that there’s some competition, I know there’s competition but I know that I can win. I can get there. I can get where I want to be with the networks. Then what I usually do is I build up a money channel for that particular industry or niche or whatever and I’ll end up stacking multiple full 2 tier networks on that one channel. I usually don’t go more then like 5 full two tier networks but that’s a lot because that ends up being like 20 IFTTT rings that goes through it, that every video gets syndicated to. Very very powerful. For YouTube syndication, like if you’re just starting out I would recommend without a doubt always boosting your tier 1. If you’ve got a full 2 tier network which you should for YouTube guys, for YouTube you should always use full 2 tier networks because you can. There’s no footprint issues, there’s no issues whatsoever so you ought to just be using full 2 tier networks for YouTube period.
If that’s the case go ahead and start powering up those two. If I had to only choose one ring I would absolutely make it the tier 1 ring, but it’s definitely powerful to even power up the 2 tiers as well. Okay? Again, as I mentioned earlier, just do all the properties. It just looks more natural that way.
What Are The Long Term Effects Of Using Google Apps Emails For Branded Networks?
Bradley: Yep. In fact, usually for branded networks guys, for websites, not for YouTube syndication but for blog syndication, I usually end up having the e-mails or all the accounts created using the web mail account instead of the Gmail account because what happens is in case, and very rarely do branded properties ever get terminated, branded networks do they ever, very very rarely do the Google accounts for branded networks ever get terminated. It has happened. Especially if I’m doing something particularly spammy with them. It’s very rare that that happens. In the past I’ve had it happen where I’ve had a branded network Google account shut down. What sucks is then when you have to rebuild a new, create a new Google account and then if you had signed up with the Gmail account for all of the other accounts you have to go in and change the e-mail address to the new e-mail address. It’s kind of a pain in the ass. I don’t do it anymore myself I just hand it over to one of my VAs if that happens, but it’s still unnecessary work.
If you’re building a branded network for a website and you have access to web mail then I create a web mail account specifically for building that network and then I’ll create of the, or have the VAs create all of the accounts using that web mail account. That way if the Google account were ever to get terminated for some reason or another it wouldn’t effect all those other accounts in the network. They would still have notifications and everything because those were all going to a web mail account instead of Gmail if that makes sense. Again, that’s just if you’re building your own networks, obviously if you’re ordering from us that’s not going to work. We’re just going to produce the network sites with using the Gmail account that we create. If you’re doing it for yourself then that’s an extra step that you can do to prevent additional work if you know, God forbid the Google account got terminated.
Would A 301 Redirect Fix Websites With Duplicate Content Issues?
Just so you know when you do a 301 redirect the site that you’re redirecting is no longer index-able so it will absolutely clear any duplicate content issues because that page disappears in Google’s eyes. It gets redirected if that makes sense. What I’m trying to say is I don’t know, from what you’re saying if site A is the one that’s ranking and site B is the one that had metrics but it’s not ranking or it’s ranking on page 2, then what I would do is instead of redirecting site A to site B which you’d be like taking the one that’s ranking and pointing it to the one that’s not ranking that to me seems backwards. I would want to redirect site B to site A and monitor site A and see what happens just like we talked about earlier on this webinar, you probably will see a drop immediately but then after a few days or a few weeks you should see it come back and settle in if there’s not a problem.
If site B does have some, even though you say it’s got good metrics, it could have some issues with the back-link profile and that’s why it’s not ranking. If that’s the case it could cause site A to pull down too, but then all you have to do is remove the 301 redirect and theoretically site A should come back to where it was before you did the redirect to begin with. Right? That’s something you could do. Something else you could test is if it is an exact duplicate Paul, you could go into site B and set the canonical to point to site A and see if that fixes the problem. It does something similar to a 301 redirect but it’s not an actual physical redirect. It would leave both pages index-able, but Google would push all the credit from site B to site A or whatever you point the canonical to, if that makes sense. All right?
Scott’s got a slew of questions here. We’ll try to run through these very quickly. Typically we ask you guys to post you know, one or two questions at a time and then wait and post the other ones so other people can have a chance. We’ll go ahead and answer these.
Hernan: Well, sorry Marco. Instagram for example in [Esped 00:31:30] you can only post from Instagram to someplace else. Instagram being a mobile app it’s not allowed, it’s actually against Instagram terms to post anywhere else than on a mobile phone. You can post for example if you upload something to Instagram you can get it syndicated to Pinterest or to Flickr to Facebook whatever, to Twitter. Snapchat I’m not entirely sure. I don’t think there is, but I know there is a market there. We might go into the you know, the [rant 00:32:07] mastery that we want to do. Some of us might go through Facebook like, some of us might go through Snapchat, but there is no way we can post to these applications.
Marco: Snapchat is not in IFTTT I just checked.
Hernan: Yeah, Instagram it is but as a trigger not as an action we can post to.
Bradley: Yeah, but that doesn’t mean that it can’t be used. You can build, I mean if you’re really into whatever social media property it is that you’re talking about, you can build an IFTTT network specifically for that. Just like we do with Twitter or [CR Cannon 00:32:47]. We did that. It’s not that we don’t use it, we do use Instagram, we just have someone that goes in there and publishes content for us right? We have our social media manager that does stuff there and Facebook and Twitter. It just compliments whatever it is that you’re doing. You can’t just make your blog ground zero and do everything from your blog because that’s not what the regular Joe does right? They’ll be going into Instagram …
Bradley: Well we try to do that possible. Things like Instagram and Snapchat are third party applications that you have to use outside, beyond your blog if you want to use them. There’s certainly traffic there, it’s just not something I’ve ever taken the time to learn how to do. That’s why it’s not in the training. If we were using it Scott, if would be in the training. Let’s put it that way.
Chris: Something that’s worked really well for me is … I had a project and this women, I mean her home is here Facebook page. She didn’t want to go bother with a blog. She didn’t want to do any of that. The way that we got around that is that we said okay, we’ll just make Facebook ground zero and we’ll make that the trigger for everything else and it’s worked really well.
Bradley: Yeah, it’s not just about SEO it’s about driving traffic right?
Chris: The end result that you want if people visiting whatever it is that you’re trying to promote.
What Is The Average Time You Maintain A Website’s Ranking?
Most of the time the IFTTT networks are also other tier 1 properties, like press releases and citations and things like that okay? That way we’re using them as buffers guys, and that’s like SEO or link building 101. I mean it has been for years. There’s nothing new about that. Does it protect from Google updates? Well so far, again, knock on wood, I’ve been using the IFTTT strategy now for 4 years, yeah 4 years, over 4 years now, and I haven’t had any issues with that. That’s exactly why I don’t … It does protect from updates. I do some nasty things beyond the IFTTT networks. In other words, outside of that I do some pretty nasty things and luckily those networks have been able to protect my site from any particular wrath you know what I mean? How long do they maintain rankings for on average? It depends Scott. It really depends on the competitive, you know the competition in the industry or the keywords that you’re competing in. That has a huge effect or huge factor on how long something maintains the rankings.
Also, if you’re in an industry where content freshness factor is important and you nee to continually publish, that’s key. Even it you’re in an industry that is not a particularly content heavy industry you still should be updating on a regular and consistent basis, so that means blogging. That’s what in part gives these networks their power okay? Even like a roofer for example should be posting at least one per week in my opinion on their blog because that’s going to continually update their network with fresh content, it’s going to continually feed Google those signals that it’s looking for, it’s going to continually post to their Google Plus page or their Google Plus local page, Google my business local page, so that’s going to feed additional signals to Google. That’s why I said you know, how long will at rankings be maintained from an IFTTT network? There’s too many variables for me to answer that question. It’s going to be on a case by case basis. Every case is going to be different.
Is There A Difference When Naming Links Without The Brand Name?
All right, next one. Scott says, “When naming links you always make it Get It Done YouTube, Get It Done Blogger. Can we just make the link?” Scott, you can name them whatever you want. Okay? Guys, those were just guidelines. I said that in the training, it’s just guidelines. You guys are free to change stuff if you’d like. You’re free to experiment and in fact I encourage you to experiment because that’s how you get good at SEO guys. Just following instructions is great to get started, but you should be doing tests on your own and testing and trying to learn cause that’s how you really get good at this stuff. Following instructions is really good when you don’t know what you’re doing. It’s a great way to get started guys, but you should be trying to create your own flavor of SEO so to speak. Scott, play around with that okay? You can just put YouTube blogger or whatever you want. You can name them anything you want buddy. Next one Scott …
Hernan: If I can just pop in, I encourage people to just push boundaries and do whatever you want just make sure that you don’t care about whatever it is that you are working on because if you care about it a …
Bradley: Don’t test with it.
Hernan: Right, you’re risking losing it. Just make it something and just push it and hammer it and do whatever you can to it. Keep notes, keep good records, and this way you know well that definitely didn’t work cause I got de-Index so now you know what gets you de-index right? You roll back a little, may you try it a different way. The way that we do it, the way that we give it to you is how you can be as safe as we’ve determined though our testings, as safe as you can be. That’s not saying that you are completely safe, but dude, just push push push keep testing and keep going. It’s the only way to learn, the only way to learn is to break stuff.
Bradley: Here’s a trick. I used to test, create test properties strictly for testing, which was great cause I learned a lot and I still set up test properties now, but now when I set up test properties there’s a monetization aspect to it. In other words, I don’t just set up text properties specifically just for testing. I set up with the idea that if this test is successful I can make money from it. My point is you can set up like [legion 00:39:34] sites for example for testing because those are assets that you own, they’re not client’s properties right? They’re not properties that are already producing revenue for you. You can set up test [legion 00:39:45] properties for example or test affiliate campaigns or test CPA campaigns. Whatever you want just set up something with the goal of testing but also knowing that if the test is successful you can monetize it. There’s no reason in setting something up for testing purposes just to learn that’s great because you can learn so that’s the benefit.
If you can also make money from what you learned at the exact same time from that test property, you already put the work in, why not make money from it you know what I mean? That’s why I have a lot of [legion 00:40:15] properties guys that are outside of my main industry which is tree service that I set up just as test sites. It would actually produce revenue for me because they were successful, successful tests. I’ve also lost a lot of them. I’ve got more failed tests then I have successful tests I can tell you that.
Do You Have Notes For IFTTT V2 Videos?
All right, last one from Scott. “Do you guys provide actual notes or can you provide actual notes for IFTTT YouTube videos? I’ve noticed you do have perfect notes in the videos but they’re not provided on the sides.” Or on the side excuse me. “You probably give those notes to your outsources.” You’re correct Scott, I do. “Can you provide those notes?” No, I’m sorry Scott. Those are working procedures that I’ve developed for outsourcers and everything that is needed is inside the training already. The notes that we provide to our outsources are more proprietary because they have specific things that we do specific to projects that we work on and I can’t share those with you I’m sorry. I think everything in there, you’re the only person so far that I know of that has asked for that Scott, so I think that everything that is needed is listed in the description of the video, other then just literally written out step by steps which we call working procedures and those are proprietary so I can’t show those I apologize for that.
Is It Safe To Syndicate HQ RSS Feed’s Posts Through City Blogs?
Hernan: Yeah. No, I think you correctly, I understand the same that you were saying Bradley. I wouldn’t know. If you’re doing a branded, well if you’re doing tiered maybe, but if you’re doing a branded network why would you want to blend them with other location based content and use attributions you know what I mean?
Bradley: Yeah. Typically what we do John, and we talk about this almost every week on Hump Day Hangouts so this is certainly one of our frequently asked questions. With multi-locations, and I don’t know anything about WP Multisite I’ve never used it never, so I have no idea with that. Maybe there’s something specific to WP Multisite that you’re asking that I’m just not understanding, but when I deal with root domains when I have multiple locations which I had a lot of those, and I [pre did 00:43:37] the locations on sub-domains where I used the city as the sub-domain name. Then what I’ll do is I blog through the root domain or my virtual assistants do the blogging through the root domain that covers all of the sub-domain sites. We’re only syndicating from the root domain to one brand of IFTTT network, and then what we do is within the blog post we set up silos on the root domain. Location silos, so the top level category will be a city. So each, every sub-domain site will have it’s own category on the root domain if that makes sense.
For example in Virginia I might have a Fairfax category and a Prince William county category and Stafford county category something like that because I have those sub-domains already that I’m using as location sites. Then what we do is blog from the root and put the posts within the proper categories whenever I’m linking, building contextual links from inside the blog post to the sub-domain site because that way I’m still building links to all the sub-domain sites through syndication but I’m doing it from one blog instead of multiple blogs. It just is easier on the virtual assistants, I only have to maintain one rings, you know one IFTTT ring. If I find that anyone of the sub-domains aren’t getting, you know I’m not seeing the results as quickly as I would like, because maybe there’s more competition whatever, then I can always go in and build a location base, location specific IFTTT ring for that particular sub-domain and then start blogging through that sub-domain blog instead of from the root. I only do that when necessary and that’s only when the root domain blogging strategy does not work or doesn’t work as quickly as I wanted it to.
Like I said, when you got multiple locations it’s so much easier on a management level to manage when you’re just dealing with one network and one blog point. That’s typically how we do it. Okay? Excuse me.
How Fast Can We Put Videos Using Video Marketing Blitz In Branded IFTTT Network?
Once I’ve identified key words with will rank with no SEO work then I go produce those videos and publish them or whatever, upload them through my money channels. My money channels have networks around them. I limit it to no more then 5 videos in a 24 hour period. I’m sure there’s other people here that can spam the hell out of their YouTube channels, their money channels, and probably get away with a lot more then that, but I always try … I hate losing channels so I try to keep it 5 videos in a 24 hour period per channel and that’s it. That way I don’t lose the channels. Okay? Here’s the thing. Even if you were to pump out 10 or 12 videos or 15 videos on channel that has an IFTTT network around it in one day, you’re posting to your IFTTT properties your Word Press Tumblr 15 times in a day and that can raise a flag very quickly and get your accounts terminated. I hate rework guys, I can’t stand doing rework so I try to make my properties last as long as possible.
Any Thoughts On Tony Peacock’s Embed Network?
“What’s all the big hoop-la about Google’s change on embedded videos?” I didn’t know there was a big hoop-la Wayne. This is news to me. Huh, I would like to know what you’re talking about. If you can drop a link Wayne, I’d love to know what you’re talking about. We won’t have time to cover it today but if you can drop one in the Mastermind we can start a discussion there too.
How To Make Citation Unique For 2 Business Names Sharing 1 Address?
Usually we think of local as NAP, name, address and phone number, but there’s also web address right? That’s also part of it right? In my opinion the NAP itself includes the web address at least for what we are talking about here. You can share one data point across multiple listings without it causing any NAP issues. If you share two data points then it can cause problems. In your example here you’ve got two unique business names. They share the same location but if you have two unique phone numbers and two unique web addresses you should be good to go. I haven’t experienced any problems from that. As soon as you start sharing two data points then that’s where you start accruing just massive amounts of NAP issues guys. There is nothing worse then having to clean up NAP issues guys, and that’s why I don’t recommend any of you ever doing it on your own. What I recommend you do is hire somebody to do it. There’s several services out there. My favorite for citation clean-up is Loganix. Loganix has a citation clean-up service, it’s about 500 bucks but it’s the best I’ve found for the US market anyways. Okay? Okay, Hernan’s yelling at me, he took over Adam’s position. Give me a 5 minute warning.
Hernan: Somebody has to do it.
How To Have Multiple YouTube Channels In Same IFTTT Account?
Bradley: [Two saw me buy houses 00:49:43] with IFTTT and YouTube. You stated that she could have multiple YouTube accounts tied to the same IFTTT account. No. You can have multiple YouTube accounts tied to the same IFTTT network but you have to have, you can only have one channel, one YouTube channel to any one IFTTT account. You can have one IFTTT network and have, you could have 5 different channels feeding into one network if you want, but each channel has to have it’s own IFTTT account and then the network properties all have to be connected to each IFTTT account if that makes sense. Okay? “When you do that do you have to add the recipes over again to the YouTube channel that you just added?” Well yeah, because each IFTTT account, remember, it’s a 1 to 1 ratio YouTube to IFTTT, the network properties that we syndicate to those can be shared across multiple IFTTT account but you have to recreate the recipes every time. You don’t have to create them all you have to do is copy them from the spreadsheet that we provide to you. Paste them and just edit a couple ingredient details and that’s it. Yes, every IFTTT account will have to recreate the recipes. Okay?
Difference Between Curation Mastery And Content Kingpin
Bradley: Basically the new version which is Content Kingpin, it’s been updated. There’s obviously been some changes, there’s been additional content added, some additional things that we’d done, but also we removed the outsourcer part of it because now we have Outsource King Pin which is a separate course. [D’Ante 00:51:51] if you haven’t already purchased Curation Mastery don’t. Just wait. Content King Pin is going to be released in 3 weeks and you can purchase that and you’ll have everything you need. If you want the outsourcing training that’s a separate course now, it’s Outsource King Pin. Which by the way, if you’re going to be doing the content marketing business guys you should be outsourcing that. It’s not something you should do. You can literally make money for just managing projects which is so easy to do once you learn how to train oursourcers to curate which is really simple.
Content King Pin when that launches at the end of this month you guys can pick that up, put your VAs through the course, use your account I don’t even care, buy your account put your VAs through I don’t care, that’s fine, train your VAs how to curate and do content marketing for clients or your own sites whatever. Just pay them to do it. Don’t do it yourself, you don’t need to.
Chris: You can share our stuff with your VAs you just can share it in [black cat 00:52:49] forms.
All right, I think that’s it. Sorry guys we couldn’t get to the rest of the, there’s only a couple more anyways, but we got to wrap it up. We’ve got Master Class starting in 5 minutes, so thanks for everybody being here. We will see you guys in Master Class in a few minutes those of you that are here, those of you that are not we’ll see the rest of you next week. Okay? Thanks everybody for helping out.