Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 127

By April

Click on the video above to watch Episode 127 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.




Adam: All right. We are live. Welcome everybody, this is Hump Day Hangouts, episode 127. We have got everybody here, so let's do a quick hello. I'm going to start, as I see everybody, and start with you Bradley. How's it going?

Bradley: Good, man. How are you?

Adam: Not bad on this 12th of April, since I forgot to mention the date, it is going quite well.

Bradley: I'm glad to be here. I see we got some decent questions, already. We got just a few announcements, after introductions, ad we'll get right on it.

Adam: Cool. All right. Chris, how's it going, man?

Chris: Doing excellent.

Adam: Good deal. Hernan?

Hernan: Hey, everyone. I'm not feeling that good, but I'm happy to be, so I'm feeling slightly better since I'm on the Hump Day Hangout.

Adam: I feel bad I'm laughing, and I was just, oh, God, I'm on video. Anyway, sorry, Hernan, really. [crosstalk 00:00:51].

Bradley: [inaudible 00:00:53].

Adam: Yeah. Anyways, Marco, how's it going?

Marco: Good, man. We're in the middle of the rainy season in Costa Rica and it hasn't rained in a week.

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Adam: Outstanding. We'll get into this with a few announcements, everybody. Then, we'll dive into it. Like, Bradley said, we got a bunch of questions. If you're new to Semantic Mastery, if you're just seeing us, or this is one of your first Hump Day Hangouts, please check out Syndication Academy, I'll pop the link on the page, you'll see it in a minute. Then, also SERP Space, you can create your free account over there for done for you services, so please go check that out after the webinar. Let's see. Real quick, we've got a replay going up, right, Bradley? Did you want to tell everyone about that?

Bradley: Yeah. We did the Rocket Video Ranker webinar with Bill Cousins and [inaudible 00:01:42] just the other day, I guess, it was Monday. This weeks a blur to me. It was a really good webinar. He's got a really awesome app that they created like an instant authority injector, it's like instant channel authority, that's what it's called. It's really cool. I've been playing with it for about a little over a week, now, and I've set up multiple campaigns. I was kind of extending the case studies from the Live Rank Sniper case studies that I did as a bonus for this, as well as I added on some new case studies, as well, because it's working really well.

What's cool about it is you can actually upload a bunch of videos, and then set them to a brand new YouTube channel and without syndication network, or anything else, and then it's just unique on how it activates, or makes all the videos public, and apparently that injects authority into the channel, and it makes the videos rank like crazy. I don't understand how it works, or why, I mean, I understand how it works, but I don't understand why it works so well, but it works really well. I've been using it a lot for the bonus, that webinar replay, we've got a link for that, the bonuses that we've thrown in were the case studies that I did, which are multiple case studies.

That training is being added to the bonus membership site, but all the other unannounced bonuses that are part of that membership site as well. Guys, check it out it was a rather short webinar, like an hour and 15 minutes, or something like that, but just go check it out and see even if you don't end up purchasing the product, the technique is really, really cool and it works really well. It's worth sitting through the webinar just to pick up that, if nothing else. Okay?

Adam: Awesome. Cool. We got that link, I think I just put it on, so go check it out after this, it's really cool. Marco, word on the street is that there might be a webinar, or something with you involved, I'm not sure. What's going on, there?

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Marco: Not only, me, but I'm getting, Hernan, has just been volunteered to come on and help me out, because really the last two seem kind of disjointed, I mean, people, I don't know why, but somehow they didn't get the message. Right? Some people said it's fabulous, a lot of people said, yeah, I got it and I went, and I started looking, so they did actually what this is for. It's fr you to think, go research, and then do. Right? It's not for me to do it for you. If you want me to do it for you, you're welcome to pay me my $750.00 an hour for consultation, if not, then you go do it, which is what I've had to do for the last what, 14, 15 years. Right?

Nobody showed me, or told me, or took me under their wing and said this is how you do it, guy. I had to go and read and put it all together. Anyway, the webinar is training, think, apply, make money, lather, rinse, repeat, the Semantic Mastery way. Right? Just a quick going over what we'll be doing? I will be revisiting entity creation, validation, and verification, iframes, java script, training the bot, and JSON-LD, JSON, plus LD, plus content, which is our two pronged approach to how we just slam everything, and then, I will be going over whose way is the best way. It's not what you think.

Bradley: Okay. Far enough. Next.

Marco: Your muted Adam.

Adam: Yeah. I'm doing a horrible job of pressing a button, today. Since, Hernan got voluntold into this, Hernan, I think is going to have something special, too, maybe at that webinar. Right?

Hernan: Yeah. Definitely. We are getting close to launch the Battle Plan and that's part of the Semantic Mastery way, because actually in that Battle Plan it's the step by step on how to pretty much [inaudible 00:05:50] a niche, even if it's for aged sites, for new sites, for local sites, for YouTube videos, we have everything in there, so it was, you know we were having a lot of questions about, I love you guys, and I love your content. You have a shit ton of content, but I need a step by step, blueprint, if you will, so that's exactly why we decided to put together on that Battle Plan, and that's going to be presented alongside Marco's genius rambling on Monday, on the webinar. Yeah.

Adam: Awesome. If you're there you're definitely going to get something special, so I'll just leave it at that, and [crosstalk 00:06:31].

Bradley: It only took us three years to create the Battle Plan. We've been talking about it for three years.

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Adam: Now, we got it.

Bradley: [crosstalk 00:06:39]. I'm anxious to have that out, too, because it's just something that we just never did, and we finally actually, Hernan, really put it together, so hats off to you, Hernan. Thanks for doing that.

Adam: Yeah. Definitely. I've got my Nike shoe phones on. Thank you, Wayne. I'm going to real quick drop a link in, I suggest you guys check it out, it's free. First three chapters of a book from the CEO of ClickFunnels, and you can check that out, obviously you got to give me your email, but you can go check that out. It's about building movements, building business, a real business. Things like that. Just check it out, I'm not going to go into details if that sounds interesting to you by all means, go check it out and I believe the full book is either out this week or next week, so do yourself a favor, if you don't like it, you invested an email address, if you do like it, you're going to get some good info out of it.

Bradley: Wayne's still picking on you.

Adam: He is. If I had more time I would turn this into talking about my headphones, but-

Bradley: It's awesome, though.

Adam: Let's get into it.

Bradley: Nobody is safe from the wrath of Wayne. All right. I think I'm going to grab the screen, now, guys. Are we ready?

Adam: Yes.

Bradley: All right. Otherwise, I'm just going to sit here and read the chat box. You guys can hear me?

Adam: Got you.

Marco: There we go.

Bradley: Okay. All right. Cool. By the way, just to comment on Adam's mention of the expert secrets book, yeah, guys, if you're not already familiar with Russell Brunson, and the whole ClickFunnels movement, and everything, you should become familiar, and this is an excellent opportunity to do so, with that book, because it's really been a transformative application that we use for our business, ClickFunnels has been, and it's a great company, they've got a lot of vision, and stuff, and so we fully support them as well, because it's been such a blessing to have in our own business, so it's a good opportunity to check out what they've got going on, and learn some, from a really great marketer of our time. Definitely check it out. All right.

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[inaudible 00:08:51] is up,

Should The Blog Post With Embedded Youtube Videos Have Different Content In Order To Not Be A Duplicate?

he says, “Hey guys. I'm syndicating content from both the brand website and YouTube channels. The brand is a website, and YouTube. How much would be the minimum to change the blog post from just plain embedding the YouTube videos? Would it be enough to add X amount of words extra, next to the video, like transcribing or just posting the same content in a blog format, or should the blog post have different content in order to not be a duplicate? Thanks.” You know, you can do a transcription, that fine, that's what I do with a lot of my client sites.

For example, some of my clients, actually, you know, most of my clients are in the contracting industry, so they do home services, so like HVAC services, and plumbing, and things like that. Some of my clients, not all of them, because some of them just refuse to do it, but some of them have their technicians go, and I trained them to do this, but it's very simple, for example, a plumbing company they send one of their plumbers out to a job, and once they get to the job and they access what it is, or they complete the job, do the repair work, or whatever it is they pull out their cell phone and they record a short video, saying, hey, this is John from Joe's Plumbing, I'm out on location, in Fairfax County, Virginia. I got a call for a leaky facet, this was the problem that I found, this is what I did to fix it, if you have any problems similar to requiring facet repair, call Joe's Plumbing at, and they give the call to action.

They send me those videos, and I upload, optimize them and upload them to YouTube and then create the blog posts out of those with the transcription. Essentially, I just send the link over to a transcription service, have them transcribe the video, which is generally about a minute to a minute and a half long. It costs me like a $1.50 or three bucks to get the thing transcribed, and when I get it back, I add that as the content, or my VA will do it, or one of my VA's will do it, but they'll create a blog post with the video embedded, and then the transcription underneath. That's great, because that works really well. Now, there's really not a way that you can automate that. I automate it through a virtual assistant. That's my way automating it. I don't know a way to do that using IFTTT, so if you want to add the additional content, that's fine, transcription works, great. However, it would be a manual process. Right?

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One of the reasons why our YouTube syndication applets, from IFTTT, those auto syndication applets don't include the description, for example of the videos, and why we will always just put this video was, it can also be seen on YouTube here, and you put the YouTube link and maybe the channel link, or a playlist link, but that's it. The reason why is because through the many, many networks that I have had and tested over the years, I was finding that when you import the description, and you can change the applet, by the way. But, we have the applet setup with ingredients that work the best, that produce, that don't cause any problems for your blog sites. What I was having problems with, was at one point in time I had a really large, what I called a video broadcasting network, consider it like a PBN, but it was used specifically for just video syndication sites. Okay?

We would, I would, syndicate, and because the way I would set up those video broadcasting network sites, again, similar to PBN's but they were self hosted WordPress sites on domains that I had picked up, like expired domains and stuff like that, and build out these syndication networks using the self hosting WordPress site as the trigger point. Right? I would have YouTube, actually, every time I would upload a video to a particular channel it would syndicate out automatically to all these WordPress sites. Then, the WordPress site would trigger the IFTTT network around it. Right? They were random, some of the would import video description, some would not. What happened was through one of Google's de-indexing spree's that it goes on from time to time, I got hit, my video broadcasting networks got hit, and all the sites that had been importing the descriptions got the indexed, all of the sites that did not import the descriptions, that only hd a YouTube video, so essentially the embed code, and a link to the video itself, and then a link back to the channel, and/or playlist. All of those survived. It was the same network, which was interesting.

It led me to obviously understand that Google does not like republishing or posting of the video descriptions, and I can understand why, because they can be a bit spammy. Right? We drop links and all kinds of stuff into the description, and so it comes out looking spammy, and so that's why I stopped doing it and why all of the applets that we provide don't pull in the description. The reason why I tell you that is because if you're creating videos on the front end, and let's say that you already have, let's say it's a recorded video, where you've already written a script for example, and now you get the video created or recorded, and then you go to add the video to YouTube, well, you already had the transcription at that point. Right? Or, you can record a video, or have a video produced, and get it transcribed, and when you upload it to YouTube you can add your transcription as the video description.

That's the only way I would know how to automate it, is if you had the transcription before you upload it to YouTube. Does that make sense? Otherwise, if you upload the video first then have it transcribed, well when it uploads it's going to automatically syndicate through your networks, so then you'd have to go in and manual edit your blog post on your money site or whatever. That wouldn't include the transcription across all those other properties, either. Does that make sense? The only way for you to syndicate the video plus the description with a transcription, I should say, is if you were to have that prepared a head of time, before you upload the video, which would trigger the syndication to begin with. Okay? It's fine guys if you want to include that and do that kind of stuff on the front end. I don't recommend syndicating a video with, use the applets the way we have them, I mean, you can test, and you can play around with them, but just know the reason we set those applets up the way we did was there was a reason for it, and the reason that I just gave you. Okay?

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As far as this, again, I would recommend that you would either just upload the video using the applets the way that they are, and then go back on the money site blog, and edit the post manually, and it's something a VA could do where they could add the transcription. That way across all the syndication points its just the video embed and the links back. Right? That's it, but then on the blog itself, which is a money site, yeah, that's fine to put the transcription there. That's how I would prefer to do it, as opposed to even transcribing a head of time, before syndicating, because then you end up having that, again, the additional text underneath the video, even though the transcription probably isn't as spammy as a normal YouTube description. I still would, because I know of those types of syndication points getting shut down when the text is imported, as well. I just prefer to avoid that and make sure that it's just the YouTube embed and a link back to the video and/or the playlist and/or channel. Okay? All right. Hopefully, that one was cleared up.

Should You Add 100-200 Properties Linked To Our Youtube Account To Get A Real Boost On Videos Syndicated Through IFTTT?

Alexander says, “I read somewhere that we should have a 100 to 200 properties linked to our YouTube account to get a real boost on video syndicated through IFTTT, I'm beginning on video SEO, now, and loving the speed, and just got a little bit confused about it.” Well, it depends, Alexander. My most powerful networks have over 200 properties, because generally for anything that I'm going to be like any industry or niche that I'm going to be serious about, I start off with a minimum of three two tier networks. That's just because we have the infrastructure and the building team, and everything, it's simple for me to just say, look, I need three full two tier networks, and a week later I've got them. You know?

If I'm going to be real serious about something, and remember guys a full two tier network is anywhere between 80 to 90 properties. Right? Even at 80, at the low end of it, we're looking at 240 properties if you've got three full two tier networks. That is true in that my most powerful networks are generally in that range or so, but I know I have some syndication networks that are just tier one that have been powered up and have had consistent posting over time, and they've just gotten powerful because of that, because they are all themed really well, and they've got history.

It really just depends. I mean, if you're starting off with newer networks that aren't themed or don't have a lot of life and history to them, if that makes sense, then what you want, you can add more networks, which will be more syndication points, or you can power them up with links and other various things that you can do to power up the networks. You can do one, or the other. If you're starting off probably right off the bat you're going to get faster results with more syndication points, but over the long run, it's actually better in my opinion to power up existing networks because that helps the video ranks, whatever results the networks provide by syndicating to them, it helps to keep those results to stick better. Does that make sense? In other words, the more syndication points you add to a network, the faster the results typically are, but if it's new then the results can slip rather quickly, as well. Meaning, you get initial really good results, but then they'll start to drop.

Obviously, it's going to depend on many, many other variables, guys, but I'm saying just on the way that my data has trended it shows that. That's why if you have a powered up network, typically the results that the syndication provides will stick for longer. All right? Way back when we had the first version of Syndication Academy out I mentioned that, because I mentioned that for example you could stack multiple tier one networks, first tier networks to a YouTube channel and you'd get faster ranking results that way than using two tier networks, so what I'm saying is let's say you had 10 single ring tier one networks that you wanted attached to one YouTube channel, right, that would be essentially what 200 properties, roughly 200 properties. That's going to get you really fast results, but a lot of the times those results will start to slip somewhat quickly.

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It would be better, instead of having 10 tier one networks, it would be better to say, let's say you had three full two tier networks, which would be 12 networks, but the two tier networks tend to help the video rankings to stick longer. That's been something that I've noticed for years. Again, with my own data if I can theme a network and power it up with links and then continue to publish to that it seems to get a lot stronger whether you have more and more syndication properties or not. At some point it's like a level of diminishing returns. Right? Once you cross that point it's really unnecessary to add additional syndication points. I think it's better to power up what you already have. If that makes sense. Okay? Anyways, you can play around with that. Yeah. Obviously if you're just starting off with new networks, more is better. More points are better. All right.

IFTTT Properties & NAP Citations For Local Sites

Next is, “Is those IFTTT properties a good place to add any IFTTT citations for local sites? Same thing with PR, NAP, and embeds.” I guess PR, must be press release. Yeah. Guys, anytime you can drop an NAP citation into a post or anything like that, as long as it's not been like spammed into it, like if you have a good call to action at the end of a post and you want to drop the NAP that's a good place to do it. Those all count as citations, guys. You can have a citation on a blogger site, and a Tumbler site. Yeah. If you want to drop an NAP into blog post that's perfectly fine.

Same thing with press releases, guys. Most press release companies are going to have a section where you put your contact company details anyways, the NAP details, especially and even more and more PR sites now are actually allowing structured data for that so you can mark that up the NAP details with the local business markup, or it's done on the backend, in other words, there just text fields, you enter in the company data and the PR company adds the structured data for where it's published on their site. Now, the syndication points, the press cables that pick them up, most of those will strip that out, but it doesn't matter you still end up with the NAP details, citation details, it's just an unstructured citation at that point. It's absolutely valuable to do that. Make sure you're using a lot of brand anchors for that, though, you don't want to use keywords and stuff. All right.

Next one. “Is it better to have,” and we're going to skip probably, I don't know, how many questions do we have? Because we got some people that posted a lot of questions in a row, guys, and we cannot do that. We need to split the questions up, so that it's fair for everybody. I'm going to answer this one, if we have time, we'll come back and answer is next one. “Is it better to have more accounts as tier one to the YouTube channel, or have one and a few tier one rings, and then add the bulk?” Yeah. I already answered that one, Alexander. Again, you're going to get faster results with more tier one properties, but your results will stick longer if you use tier two.

I don't go out to tier three, because there's just too many, it's too many steps chained together that if something goes wrong anywhere it breaks down the whole system, so I don't do that. I don't do tier three. I mean, I've done it, but I don't do it, because it's too many moving pieces, in other words. I like to go out to tier two and that's the extent. If I want more and more, I just add more networks, more tier one's and tier two's. I don't bring it out to tier three. I haven't seen any benefit in doing that, and it's just more work and more hassle. Okay. Like I said, if we have time, Alexander, we'll come back.

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Do You Focus On The Main City Or Do You Focus The Root Domain On Anything At All (Maybe States)?

Don's up. Don Johnson. That's awesome. He says, “I understand the concept of using city subdomains for local businesses, but then for the root domain, do you focus on the main city or do you just focus it on anything at all, maybe state?” Don, I always just use that as like the brand site. If there's a corporate headquarters then that's what I'll target the site, the root domain for, will be like the corporate site, so it will, if there's a corporate headquarters like a physical location, then I will reserve the root domain for that. If you are using, we can talk about structured data again, but if you're using organizational markup and then you have separate locations, then, you would use the root domain for that. Then, all your separate locations would be listed on subdomains, if that makes sense. That's typically how I do it.

If you don't have a corporate headquarters, then you can use, in other words if you've got all of your locations already built out on subdomains then just use the root domain, at least this is the way I do it, I just use the root domain as literally like a brand website, and it's more or less just a billboard, like an online flyer that says this is who we are this is what we do, and the pages on the site are the locations page, the about us page, and the contact us page. That's it. That's all that's necessary. Unless, you're going to be blogging from the root domain to the tier one branded network for all of the subdomain locations in which case you want to have a blog and you want to have categories to match each one of the locations, so that whenever you create a post and if you're blogging from the root domain to do all your link building and content syndication from one website, and from one WordPress site as opposed to multiple subdomains. That's how I do it, for the most part, guys.

We talk about this all the time, but when you have multiple locations, I always try to just build the single tier branded syndication network and then do all of my blogging from the root domain to cover all the subdomain locations, and then after a period of time, and syndicating multiple posts, and checking rankings, and that kind of stuff you'll notice that some of the locations will respond well to that, but then some of the subdomain locations won't, and the ones that need the additional push, you can always go out and create locations specific syndication networks for those subdomains that need the extra push, and then blog directly from those subdomains. Remember, try to get the best results with the minimum amount of work. One branded network is all that's needed for multi location, your blog from the root domain, cover all of your subdomains from that same blog just make sure you match categories with locations. If that makes sense.

Marco: If I could just add something, one of the basic principles of our Syndication Academy and RYS Academy is to brand. We create a brand and we associate the brand, the keywords to the band, we don't just chase keywords, we don't just chase location plus keywords we actually teach you, or tell you, build your brand and then-

Bradley: Right.

Marco: Associate the keywords to it, that's why what we do works so well. That's what sets us apart from everybody else, because there's hardly anyone online, right now, teaching you to do it like the big boys do it. Create your brand, associate the keywords to the brand, and then everything else just flows in. Whatever you do, after that, whether you're blogging or doing a podcast, whatever it is that you're doing, in your social media, whatever, it's always pushing the brand and the keywords. The brand and the services. The brand and your product. It's brand, brand, brand, and then the bot, once you hit it over the head enough, it's smart enough, oh, okay, so I need to associate this brand with this set of keywords and that's when the magic starts happening, when the bot, I call it training the bot, but when the bots been trained that way then all sorts of good stuff starts, it just starts to happen.

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Bradley: Yeah. Totally agree. That's part of what we talked about with the Crowd Search webinar is that association that is made by the algorithm, I mean RankBrain, guys, it learns. Right? It's machine learning, but it's learning nonetheless. Over time with those associations are made and stored, so it ends up adding weight to the site. How I was introduced into the concept was called site weight. All things being equal if you add two, let's just say plumbing sites that had the same, you know, virtually, or comparably the same SEO and the same off page SEO. I know this is obviously hypothetical, because it's damn near impossible for that to be the case.

If those two were the same, everything else was virtually the same, then the site that had more brand mentions and more navigational searches, which people like searching for the company name, the company name contact information, company name, location, that kind of stuff, that site will out rank the other one, every time, because it's getting more weight by Google, in other words, it's a more authoritative brand. The algorithm determines that through search history and a lot of the other things, the semantic relationships and all that stuff, and that's in part why it works so well, so thank you Marco for bringing that up.

Don, yeah, this last thing is on the main domain, that's what I'm talking about, anything you're talking about smaller city pages that aren't worth an entire subdomain. I get that. That's fine. That's absolutely fine to do that on the root domain. I would just have a locations page that also links out and use the organizational structure data markup. Then, you can, I cannot show you an example, I wish I could, but I do that for some of my sites that have multiple locations. You set a locations page, you mark everything up, you list all of your locations, everything is marked up correctly. It's very, very powerful. Then, like I said, the root domain you just focus on, if you have a physical location for a corporate headquarters, you make the root specifically about that, but you can have all the other locations listed, like I said.

If you have smaller city pages and stuff that aren't worthy of a subdomain, like you mentioned, that's fine. You can put all those on the root domain, as well. What I would recommend with that though, that's why I said, you don't for a lot of times, and I don't want to over complicate this, because I don't know how experienced you are, Don, but a lot of times people will put local business structure data with JSON LD markup in the site header, which is fine, but in a case like this where you are going to have a locations page and potentially smaller city pages hosted on the root domain, you don't want to do that. What you want to do is on the locations page use the structured data markup, and that's fine. Guys, as per Google's best practices when it comes to structured data, they say it doesn't have to be on every page of the site. It only needs to be on a locations, about, or contact page. That's it.

Google will read, as long as you don't have bot blockers on there, Google will read it and will recognize and associate that business with that markup. If that makes sense. For something like that, you don't want to put it in site wide, is what I'm saying. You want to add that code specifically to the locations page and then for each one of your smaller city pages I would inject structured data into each one of those individual pages for that specific location. If you don't have, you say smaller city pages, they might not have physical locations, anyways. If that makes sense. All right.

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We could go into a whole, maybe some day we'll do a separate webinar just on structured data stuff, because I know we get questions about that all the time, too.

Do You Add A Link To Your Money Site Using A Keyword From The Text In The Curated Post?

James says, “If you curate content on a web two from another source, can you add a link to your money site using a keyword from the text in the curated post, as well as linking back to the source, of course?” James, I don't do that. I don't edit or modify the text that I'm curating at all. I don't know what the legalities are of that, because I don't know, I don't do it. Does anybody else have a clear answer for that?

Marco: I would say that you're changing, if you're adding a direct quote right from that website and you change it, then it's no longer.

Bradley: That's right.

Marco: A direct quote. I mean, I know it's not best practices when you're writing something up, so I don't see why you would want to do that anyway. I don't know what it is that he's looking to accomplish by doing that. I'm not sure. You don't need to. You just do the proper citation and you move on. You don't want to-

Bradley: Yeah.

Marco: Give yourself extra work, because it works perfectly well.

Bradley: James, the only reason why I would see if you were curating content from another source on your own blog, for you to change the text and add a link is just so that you can link back to whatever, and drive visitors through that link to wherever you are trying to send them, or for SEO purposes, but the point is you've got your commentary section, that's the content that you write, or that your team writes, or whatever, your writer, your curator, that's what they write in between curating sections of the post. Right? That's what's called commentary. In those commentary sections you can create links to whatever you want.

You can use the anchor text links, whatever types of links, whatever types of anchor text you can send people wherever you want. I'd recommend not altering the curated content at all. Curate it exactly as it was written, where it was originally published and then cite the source where it was published and then add your link into the commentary section. There's really no reason that I know of without knowing more about your specific situation, James. There's no reason for you to edit the curated content. I recommend that you don't do that, because again, I don't know what the legalities are, but I wouldn't want to alter it in any way. Okay?

How To Syndicate Content To A Jimdo Website?

Ivan says, “Hey, guys. I asked a couple weeks ago on number 126, is it worth the effort to treat tier one blog components as money sites? I took the time to build a website on Jimdo.com, and I saw some back links inside my search console. How can we post to it automatically if it's not inside IFTTT?” Ivan, that's a good question. You'd have to look for potentially maybe another application that would connect with Jimdo, IFTTT does not. I don't know if Zapier does. There's also another similar service called Delvr.it, D-E-L-V-R dot I-T, I think it is.

Those are all services similar to IFTTT. You might want to check and see if Jimdo connects with any of those. I don't know if it does or not, but if it doesn't then you cannot. I mean, there might be a plugin that will post to Jimdo, as well from a WordPress site, but I don't know that. I don't know of any off the top of my head, but that doesn't matter, I mean, you can still use Jimdo, you just won't be able to use it as part of your syndication network, but you can still use it as a tier one link. It just won't be an automated thing, unless you can find an app that does it. Okay.

Marco: I think there's a plugin that does that. I cannot remember what the name of it is, off the top of my head.

Bradley: Does Snap do it?

Hernan: Yeah. Maybe, Snap does it.

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Bradley: [crosstalk 00:35:09] plugin.

Hernan: Yeah.

Marco: There's a bunch of them out there. I mean, they've come up with a bunch of others that could possibly do it. There's one called Hyper Social Buffer, I think it is. I'm not sure whether it does it.

Bradley: Yeah. I don't know, which networks this post to, guys, but next scripts, Social Networks Auto-Poster, I know that's one that a lot of people use for stuff. I mean, that's all you got to do, Ivan, is just go digging around see what you can find. There might be a plugin on another app that will do it. If IFTTT doesn't do it, you got to look for another solution. If you cannot find one that will work, then, again, you can still use Jimdo as a tier one property, it just won't be an auto syndication point. Okay.


Do You Have Any Kind Of Index Or Searchable Database Of The Time Stamps With Topic For All Of The Past Hump Day Hangouts?

All right. Columbia's got several in a row. We'll try to run through a couple of them. “Do you have any kind of index or searchable database so that time stamps with topic for all the past Hump Day Hangouts, there is so much great info here it would be great to have.” The only thing that you can do, Columbia, and we add time stamps, which helps quite a bit, but the only thing you can do is just use the search function in the YouTube channel. If we go over here, we'll go to [crosstalk 00:36:23]-

Adam: We do have them in a playlist, though, so you can at least go into the playlist.

Bradley: Yeah. If you go to view channel, so just go to YouTube.com look for Semantic Mastery, it will come right up, and then right here when you click on the channel you'll see this little spyglass icon, you click on that, it says search channel, and that's where you can type in your query and because we add timestamps the YouTube search function within our channel works fairly well. I know the YouTube search is kind of shitty overall in YouTube for the most part, but it works fairly well on our channel, because we actually add the timestamps to all of our videos. Okay. That's the best thing we-

Marco: I think you can also do a playlist search. If you go to a playlist, to Hump Day Hangout playlists, I think you can search the playlist.

Bradley: It says search channel. I don't know how to search playlists. Yeah. I don't see a specific search for playlists. There might be a function, I just never seen it. Anyways. Yeah. Personally, I would just search the channel, but if there is this playlist search function, then try that, too, I suppose. Okay. All right.

What Is The Maximum Number Of Separate Tags That Are Safe To Use?

Next. “With regard to tag stuffing, how many separate tags would be the maximum? Be safe.” I don't know, Columbia, honestly, I've never stuffed enough tags into a YouTube video. I've just never been real heavy on doing a whole bunch of tags, because I always try to keep my tags very focused around the singular keyword that I'm trying to rank for. Right? I don't know. Does anybody else here know how many tags? Personally, like I said, I usually will keep it to about five to eight tags and they're usually very focused around my primary keyword that I'm trying to rank for. Anybody else got an answer for that?

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Marco: No.

Bradley: Okay.

Adam: I haven't heard of any hard and fast rule. I would probably go by user experience and finding your niche, and keep it pretty simple.

Bradley: Yeah. I mean, all I do Columbia is, well there's a few things that you can do. One is if you use the plugin TubeBuddy, TubeBuddy's a great plugin, which will show you the tags of similar videos, what their tags are and it will show you the popularity of that tag. In other words, how often those tags occur in similar videos, that kind of stuff, so that you can figure out which are the most weighted tags, or the most common tags so that you can match those. TubeBuddy is a great tool for that. It's a Chrome plugin, or it's a YouTube plugin, I guess. Anyways, it's called TubeBuddy, check that out. It's pretty cool. There's some other tools that do similar stuff where they'll like scrap tags.

Lisa Allen has one, it's called, TubeViperX I've seen the icon over here, it's called TubeViperX, so she's got one. There's another one called, Tuberank Jeet, or something like that. I don't know. There's a bunch of tools out there that you can find that are like tag scrappers, and some of the tools will show you the tags in order of priority, and that kind of stuff. You can use stuff like that, but typically, for me, personally whatever my primary keyword is I usually end up adding that tag as well as any local modifiers as individual tags like the city names, and then a couple slight variations of my primary keyword. The most closely related variations, and that's it. My tag list for any given video is usually no more than eight tags. It's anywhere between five to eight tags, tops, and that's because I am always trying to hyper focus around one singular keyword for each video. Okay. That's just the way that I've done it for years.

Marco: I have an idea for Columbia. All of our videos on YouTube, or on the playlist, they're titled Hump Day Hangouts, Hump Day and then Hangouts, one word, [inaudible 00:40:37] and look for the keyword and that'll search the Hump Day videos.

What Is The Effect Of Changing/Approving Tags After A Live Stream Video in YouTube?

Bradley: Cool. Awesome. Thanks. All right. “Is there any problem with changing and approving tags after you've live streamed a video channel?” No, Columbia, not at all. You can go in and edit those at any time. That's not going to hurt anything. I've played around with like if a video doesn't rank, is it ranking as well as I want, you can go in and kind of mess around with the tags a little bit, but give it a few days and see what happens, because a lot of times you won't see changes. I'm not saying changing the tags is going to have any effect on your video, all I know is I've done that, and I've added tags or removed tags, or replaced tags, and I've seen movement. Just to let you know, it's not going to effect anything. I mean, it could affect a video negatively, but you just have to play with it and see. If that was the case, you just switch it back to what it was before. All right. Look at that, that's Napoleon Dynamite's profile [inaudible 00:41:31], that's awesome.

Ranking Using 301 Redirects

Joe T, says, “What's the best way to rank using 301 redirects?” Well, there's so many different answers for that. 301 redirects can be used for a million things. We use them for Switchbox SEO, mainly. Terry Kyle, coined that term, Switchbox SEO, so you can go to Terry Kyle's blog and read about it. We were using 301 redirects anyways, but that kind of really opened up a whole lot of doors for us, as far as, things that we do with 301's. We used to use 301's for a lot of real nasty stuff, we still do, for a lot of real nasty stuff, but not in the same way that we used to. I like to use 301's obviously for cloning the sites and building links to my domain as opposed to my clients domains. That way I keep some level of control, in case they don't need me anymore.

We can use 301 redirects, what's great about 301 redirects is if you do all your link building to a domain that you have full capability of removing redirects or redirecting somewhere else, then that's why it's called Switchbox SEO, because it's like you can turn it on and off at any moment. If you're doing something particularly nasty and it ends up causing some problems, you can just open that redirect. It's just like opening a switch. Right? It cuts that negative link juice off from whatever the destination was, where the redirect was. There's a lot of stuff that you can do with 301 redirects. Again, we could cover that for an hour, and that's a little bit too broad of a question for here. You guys want to comment on that, at all?

Hernan: Yeah. If it's cheap, since we are doing it with X, Y, Z, or dot links, or whatever you want to do, if it's cheap, and if it can protect you, go ahead. Why not? Some people will, I usually like to do it with domains that I can own, and that I can control.

Bradley: Right.

Hernan: That's why I'm saying dot, X, Y, Z dot link, you can do it with URL shorteners, but most of the time you cannot change the destinations and you do not control them. You know?

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Bradley: Right.

Hernan: Some people will actually go ahead and make the mistake of doing [inaudible 00:43:51], which we do not recommend, if you're doing nasty stuff, unless you are a part of RYS Academy of course where Marco will teach how to go through that flawlessly, but in any case, I would suggest that you go with X, Y, Z domain, dot link domain, cheap one dollar a year domain that you can reuse, that you can spam, and it doesn't hurt you.

Bradley: Yeah. Okay. “I get emails promoting XRumer backlinks, can you rank today with XRumer links, and if so, how, without getting penalized?” No. I wouldn't do it, Joe. It depends on if you're spamming a web two property, for example, that's one thing. If you're spamming a citation, or a press release, again, that's one thing, but I wouldn't be trying, I would have XRumer backlinks pointed within three tiers of my, within two tiers for sure of my money site. It's just spam. I mean, look, guys, and when I say XRumer links, I'm assuming, correct me if I'm wrong, but aren't XRumer links mainly blog comments, and forum profiles, and stuff? Isn't it like real spam stuff? I don't use XRumer, that's why I'm asking.

Marco: I haven't used it in so long, that's how it was. It was mainly comment spam.

Bradley: Yeah.

Hernan: Yeah. Comment spam. All the way. I mean, they still work, but as far as possible from your money site.

Bradley: Right.

Hernan: You know? We still use Spam Tools, but as far as possible from the money site. More over now that we feel now, Marco came with the news of saying, hey, guys, you know, Google is going two or three tiers deep, so if you can go for tier four, or tier five for XRumer that would be a good idea, actually.

Bradley: Yeah. You can use them for example, like YouTube videos, man, I know I've ranked YouTube videos using nothing but comments, before. It's been a while, I haven't attempted it in quite a some time, but I mean, YouTube videos like press releases, citations, things like that, that can withstand that kind of spam. Yeah. But, remember we always talk about treating your tier one properties as extensions of your brand, so in other words if you want to spam a citation, make sure that it's a no follow link to your money site, for example.

Because you don't want to spam something with a do follow link, a tier one property with a whole bunch of comment spam it can end up hurting your money site, the final destination. You don't want to do that. If you got a press release, or something like that, that you're just wanting to push up and spam it, most of those types of cites will withstand it, that kind of abuse, but again we recommend not spamming your tier one properties, for the most part, because you want to treat those as extensions of your brand. Tier two, fine, if you want to spam your tier two properties, do it.

Marco: If I can clarify. We're not saying that spam doesn't work, because we still use GSA. In fact, we use fiver GSA gigs and the links come back showing adult business, which means porn. Right? [inaudible 00:47:15]. They use porn links to drop our links in, and this still works like gangbusters, it still ranks, but you have to know what you're doing. We throw a double spam filter in, so that the links come through squeaky clean. If you don't know or don't understand what I just said, don't do it, because you'll get in trouble.

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Bradley: All right. Toby's up, “Do you use aggregate rating? Have you ever seen the results in Google that have the star ratings on them, like the image below, image of a four out of five star rating on a website. Pretty badass. Right? Did you know that those are actually super easy to get, and Project Supremacy Plugin can do that for you in about 60 seconds.” Okay. I haven't played with Project Supremacy Plugin in quite some time. We have it. I just haven't messed with it. “Yes, the site above got its reviews and star rating generated with the plugin.” Okay. Let's see. “How do you get those star ratings to show up? It's actually through a very specific JSON-LD scheme attack, aggregate rating.” Yeah. That's right. That's been part of that plugin since it was launched. Right?

Yeah. I'm familiar with that. I've got a client site that we tried a million things with that we just cannot get the star ratings to show though, including Project Supremacy plugin, it hasn't worked for that. I've banged my head against the wall for months with that site, and we still cannot get it to work. The particular schema tag is read by your site on Google star rating with amazing ease.” It sure sounds like a pitch, but anyways, I don't see a link, so we're going to move on. It's a decent plugin guys, there's no doubt. This really isn't the place to-

Marco: Yeah.

Bradley: Promote the shit out of somebody else's stuff.

Marco: Yeah. This is not the place for that, for somebody else's and not only that since most of the people on Hump Day are beginners. They're going to go and spam away with five star ratings, and get a schema spam penalty for fake five star ratings, fake reviews-

Bradley: Structured data spam.

Marco: Structured data spam.

Bradley: Yeah.

Marco: Absolutely. It's a great way to get yourself in trouble if you don't know what you're doing.

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Bradley: That's right. I know, because I've gotten those manual spam action notifications in search consoles that says, structured data spam. You can get them cleaned up and reversed, but why would you want to raise a red flag? I'm not saying, don't use the stuff guys, just use it correctly. Use it right. For example, I've got a client that has an ungodly amount of real reviews from real customers, and we're having a hard time getting it to show on his site, so that's not structured data spam, but I have gotten that manual spam action through search console before and so have many others.

Marco: Just to finish this up. How many real people give everything five stars? I mean, real people give everything five stars and a review, just these fabulous reviews that just don't look natural. You got to think of it that way, what looks natural?

Bradley: Yeah. We're almost out of time. There's the five minute warning. I'm going to roll through just a couple very quickly. Columbia's got several here, again. Columbia, just for next time, I don't remember seeing your name before, so I'm sure you didn't know. Toby, thank you by the way for mentioning that, just split your questions up, so it allows other people to get their questions in as well. It's only fair. All right?

Can You Have Multiple Verified Websites For Cards And End Screens?

Columbia says, “I wanted to have an end screen link from the YouTube video directly to my author, clients, books page on Amazon, however, Amazon, is not on the approved vendor list for YouTube. Is there a way to link directly out to the end screens, or do I have to go through another site, and then from that site send it to Amazon?”

What I recommend, Columbia, is set up a bridge page, which in other words, a page on one of your domains, that you can add as an associated website, and I saw your questions above these, so this will make sense in a minute, but if you add your own domain as an associated website, then you can use the end screens and cards to link directly to any page on that domain. Then, you can have the call to action on that page with the link that clicks over to the Amazon page. Does that make sense? You send people to a page that has maybe some more information about the product, the book, whatever, in your case it sounds like a book, and then from there you have a button or a link that links over to the actual Amazon product page. Does that make sense? It's a two steep, because you cannot link directly to Amazon, because you don't own that domain. Does that make sense? All right.

Next, Columbia says, “Can I have multiple verified websites for cards and end screens?” Yes, Columbia. Inside YouTube, excuse me, let me jump over here, real quick. That's why I want to answer these questions, because I know these are questions that a lot of people ask about. Go to your dashboard, and then go to channel, and you want to go to advanced, and you're going to scroll down, and right here where you see associated website, you add your domain in there and click add, or whatever the button says at that moment.

Then, what you have to do is make sure the domain is connected within the same Google account to Google search console. You have to verify and connect, well, connect and verify your website to Google search console within the same account as your YouTube channel. Okay. I mean, you can do it if you're adding another account as a manager, you can do all that kind of stuff, but just because yours is new, I recommend using the same Google account for the search console verifying your website, there.

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Once you verify it, you come back over here and you refresh the page, or it will say, or it will have a verified button, you click verify and it will turn green and say, success. Now, if you want to add another website, you can add as many websites as you want, at least as far as I know, I've never run out of, I've never been told that I cannot add another verified website. You just click remove, and you add the next site again. That does not remove it as an associated website. It's still connected and can still be used, even though you clicked the remove button, it can still be used and now you just add another domain in here and click add and it will say verify, and it will prompt you to add the next domain to the search console. That's it. You can have multiple domains, that are called associated websites. All right? That's perfectly fine to do.

What Is The Difference Between Verified Associated Site And Linking To Sites In The Description?

All right. I'm almost done. I know we've got two minutes. “What is the difference on how it works for verified associated site verses linking in the site, and the description?” Well, because in the description of a YouTube video you can link to any link you want, you don't have to own the website, you don't have to verify, you don't have to do any of that. You can link wherever you want within the description. As an associated website, that gives you the ability to link via end screens, and cards. It used be able to link through external annotations, but they've done away with external annotations. Right? Now, it's end screens and cards. That's how you do it. You link within the video to an associated website, which has to be verified in order to be an associated website. The video description, you can link to whatever you want. All right?

What Are Your 3 Favorite Video Rank Trackers And Why?  

“Three favorite video rank trackers?” I've only got one. It's proranktracker.com. That's the one that I use for video rank tracking. That's it. I don't use three. I don't have three favorites, because I only use one. I have for about a year and a half or two years, now. It's proranktracker.com. It's awesome for videos. All right? All right, guys, I'm sorry, but we've got to go. I'm going to answer this real quick, because I saw it, it says, “Hi, everyone and thank you for letting me be a part of this. I'm brand new to SEO, please bear with me, if my question sounds stupid.” No. There are no stupid questions, Ala. “I'm based in Denmark, in Europe, and my question is, can I use a home address to register my business for local SEO?” Yes. Absolutely, you can.

If it's your business and you're running it from your home, yeah, absolutely, that's totally legit. Okay? I would not register other people's businesses for lead gen to your home address. I would certainly not do that. I don't know about how it is Denmark, but in the United States I set up virtual mailbox places, and not do that, but for your own business, yeah, use your own home address. It makes no difference. There's no reason you shouldn't. All right, guys. That's it for Hump Day Hangouts. Sorry. Man, we got to most of them. Sorry, guys, just a couple of you didn't get answered. If you want you can post your questions in one of our groups in Google Plus, or Facebook and we'll try to get to them there, otherwise, we can answer them next week.

Adam: Sounds good. Remember if you're new to Semantic Mastery, please check out the syndication Academy, syndication.academy and don't forget to sign up for Marco's webinar, we'll put the links up there, again, so get signed up.

Bradley: Awesome. Yeah. Guys, don't forget to check out that, Lori, says, “I really wish you would do a webby on markup.” We can, Lori, we probably will. I'll talk to Marco about it, and Hernan, and we'll get something scheduled for that. I think we should. All right, guys. Anyways, don't forget to go check out the Rocket Video Ranker Pro webinar, it's a really, really cool application. It works really well. I endorse it, so check it out, and we'll see everybody next week. Thanks, guys.

Hernan: Sounds good.

Adam: Bye.

Marco: Bye, everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 126

By April

Click on the video above to watch Episode 126 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.




Bradley: Yeah.

Adam: Hey. All right.

Bradley: There we go.

Adam: We're finally live after like a minute. All right. Everybody, welcome to Hump Day Hangouts. Today is the 5th of April. This is episode 126, and we got, almost, the whole crew here, so we'll do our thing, and go around and do some introductions, real quick, check in. Then, we'll get rolling. Marco, give us the weekly weather update, man.

Marco: We're in our rainy season, dude. It's raining every afternoon. If I cut out, storm rolled in and just washed me out.

Adam: It's nice and warm, right? You're not freezing down there are you?

Marco: Costa Rica, we have two types of weather. Warm and sunny, or warm and raining. There is no other. It could be cold, 70 degrees cold, but other than that, no. Two things, it rains or it's sunny. When it doesn't rain it's like, four or five months. It's cool.

Adam: Oh, God. Hernan, how is it going with you? You're entering, what, it's fall for you, isn't it?

Hernan: We're entering, yeah, entering fall. It's looking good. The days are looking good. I just hope a webinar jam storm doesn't kick me out. [inaudible 00:01:19]. Anyways, it's good to be here, guys.

Adam: Cool. All right. Bradley, how you doing, man?

Bradley: Did he say webinar jam storm? Is that what he said?

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Adam: Yeah.

Bradley: Who knows when that thunderstorm is going to hit. Right? That's a crapshoot, every time. I'm good, man. I'm happy to be here. We got some [inaudible 00:01:42] ready to go. Do we have any announcements?

Adam: Yeah. We do. We got a webinar coming up on Monday, the Rocket Video Ranker. Bradley, remind me, have you used this, or did you talk to these guys? I didn't.

Bradley: Yeah.

Adam: [inaudible 00:01:58] talk to them, so I didn't want to-

Bradley: Yeah. It's Bill Cousins-

Adam: Sorry.

Bradley: And Anthony Aires.

Adam: Mm-hmm (affirmative).

Bradley: We did a webinar a few weeks ago, but we had a webinar jam technical difficulty. We're going to have kind of an encore webinar. We didn't promote it real heavily before, either, anyways, but I've had a chance since then to play [inaudible 00:02:20] with the software, and I'm using the [inaudible 00:02:23] I had created for Live Rank Sniper, as kind of like, I'm extending those case studies in using this application with it as well. It's really exciting. I've got some really, really good results. Think the two of those tools combined are really, really powerful.

I use Live Rank Sniper to identify keywords that you can rank for, but little or no SEO and then use this Rocket Video Ranker, fill channels full of videos and it's really cool the technique that's used. It seems to be very, very effective. I've been testing it a lot over the last week. That webinar is coming up and the study is very much like what I did for Live Rank Sniper, the same case studies, I'm just going to be extending those to after the fact, like Live Rank Sniper identified the keywords, now what do we do? Then, that's where this new app picks up. If that makes sense.

Marco: Cool.

Adam: Yeah. Definitely. All right. You link on the page, definitely signup, come check out the [inaudible 00:03:21] interesting and I got some good stuff to share. Also, Hernan's secret [crosstalk 00:03:28].

Bradley: Adam-

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Adam: Finishing touches up. Yeah.

Bradley: Adam, can you turn your camera off, because you're breaking up, pretty bad?

Adam: I'm just having issue, it seems like everybody is. Is this better?

Bradley: I'll turn mine off, as well, then. How about that?

Adam: Just creepy. I'm staring at a screen of faces. Anyways. All right. [inaudible 00:03:49] touches on some awesome stuff with the SEO Battle plan. Hernan, you got anything you want to share with that, or we're creeping closer, it's coming guys, it's getting close.

Hernan: Yeah. It is. Yeah. It's going to be really, I think it's going to be ready for our own, like by the end of this week.

Adam: Cool.

Hernan: But, it should be ready, yeah, but it should be ready to release over the next, I would say, week, or two.

Adam: Got you.

Hernan: Potentially, we'll tell you more about it, but it's coming up. It's coming up.

Adam: Definitely. The Mastermind members are going to get an early peek at that, but more on that later. Real quick, if you haven't joined us, or you're new to us, by all means please check out the Syndication Academy. I'm going to pop the link in there, if you're not a member check it out. We've got some awesome stuff. It's a great place to start as well as continue if you're looking for content syndication, all sorts of other good stuff. It's something that we definitely keep up to date with update webinars, and all sorts of good stuff. I think that's about it for announcements. If you guys are good to go, I think we'll get into it.

Hernan: Let's do it.

Bradley: All right. I'm going to grab the screen. Hopefully, this will work all right.

Adam: Cool. I got your whole screen.

Bradley: Can you hear me, now?

Adam: Yeah.

Bradley: Okay. Cool.

Adam: Man, that picture is disturbing.

Bradley: Very disturbing photo from Wayne, again, as usual. Thanks Wayne. He's going to be on with us for MasterClass, following today's webinar, I believe, which is going to be kind of cool.

Adding Goo.gl For YouTube Video & Channel Descriptions

Paul [inaudible 00:05:32] is up, and I could swear we answered this question, last week, can you guys confirm that we did answer this last week? “Hey, Bradley. What are your thoughts on coding the goo.gl  to our videos, and channel, and into our syndicated,” I think somebody asked about doing that, it might have been Paul, actually.

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Adam: Yeah.

Bradley: He asked about using that for AdWords ads, remember?

Adam: Yeah.

Hernan: Yeah. I think we already answered that.

Bradley: This is the same question, except instead of it being for the landing page, for the AdWords campaign its videos and channels, YouTube channel. Yeah. I mean, the answer is still the same, Paul. I mean, essentially it's the same answer from last week, except, last week we were talking about quality for it. It's a good, the Google short links are good for when you want Google to know what's happening with the link, at all times. In other words, I don't, you can send, we talked about using CrowdSearch, for example, using the [inaudible 00:06:30] strategy for, let's say that you want to do a post on Tumbler or Blogger, or WordPress, or something like that, and you want a link to a webpage, or to-

Hernan: Yeah.

Bradley: So, you get the embed that's great, but I'm talking about a [inaudible 00:06:49] the Google short link, so that basically Google will know what's going on with that link and when it's clicked and coming from and obviously it knows where it's setting it up in the redirect. Right? My point is, you can set up referral traffic campaigns where you have, CrowdSearch goes to search for a phrase or something from your post, and then it finds your Tumbler property. Click [inaudible 00:07:17] property in the Google search results, clicks on it, and then once that page loads, it clicks on the [inaudible 00:07:22] short link, which takes you to the ultimate destination, either your money site, or wherever you want to send traffic. It could be a video, whatever. So, you're telling, you're allowing Google to inject analytics in that click stream, in other words, [inaudible 00:07:37] activity is happening, so now that's going to count as referral, social referral, or just referral traffic period.

Particularly, from some sites, you can do this with Twitter by the way guys, because tweets will index, and that's a really good traffic signal, to have clicks coming through from tweets, because those are really powerful social signals. That's something you can absolutely do. I don't like spamming with Google links, unless I'm spamming drive stacks stuff, but I don't typically like to do a bunch of spam stuff, like I wouldn't be building GSA links using [inaudible 00:08:10] short links, if that makes sense. We do use a lot of the Google Short Links in drive stacks, and do some pretty cool stuff with that. Also, like I mentioned setting up social referral traffic, those kinds of this are always really good, but you just want to make sure that you're aware of where you're going to be placing that link, because I don't like sending, I don't want Google knowing exactly what's going on, on some of the more spammy stuff that we do. If that makes sense. You guys want to comment on that, at all?

Hernan: No. I think, you nailed it Bradley, because I will pretty much do the same as you described.

Does A Custom Domain Carry The Domain Authority Of A Google Site?

Bradley: Okay. All right. Next, he says, “Bradley, if I change a Google [inaudible 00:08:52] does the [inaudible 00:08:53] carry over to the custom domain?” No. It does not. Marco, and I were discussing this earlier, it does not carry over, but it doesn't matter, because you still benefit from, like guys remember that the domain, like the metric thing isn't so important anymore. I mean, at least, according to what, and through our own testing and all of our properties and things like that, it's more about relevancy than it is about metrics, because metrics are proprietary. They're not Googles metrics, Moz's domain authority page, authority metrics, their proprietary. Majestic's, TrustFlow, and Topical Trust Flow, Citation Flow, and Citation Flow, excuse me, those are also proprietary metrics, so they're only measures or gauges of what they determine is a quality, the quality of a domain, and it's inbound link profile, and that kind of stuff.

I stopped worrying about metrics well over a year a go, now, and I really just don't care about them anymore, but specifically to mapping a custom domain to a Google site domain, you won't get the metrics carrying over, again, I can care less about the metrics, but you will get benefit. You will get the benefit of using the Google sites, because it's Googles own property, and Google knows your domains map to it, and it wants to rank its own properties, that's Googles narcissism at work. I know, because I proved this across several different tests, some of which are in the RYS Academy local case study, but where I mapped a custom domain over to a Google site, and ranked it in the maps pack almost overnight, just using the Google sites it's a horrid site. The site looks awful, but it's ranking, and it's been ranking. I haven't had to do anything else to it. Again, you will benefit from mapping the domain over, the domain metrics [inaudible 00:10:44]. Marco, I know you probably wanted to comment on that. Am I right?

Marco: The only thing that I would add is what we're looking for is the canonical. That's it. Once we get that, then we have all the benefits we need.

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Bradley: That's right. What you'll notice is when you do map a custom domain to a Google site, you'll still be able to see the site on both URLs. Your own custom domain, and the Google sites domain, and if you look at the page source, you'll see that the canonical is set from the Google site over to the custom domain. Both pages will exist, but you'll see the canonical set to what your custom domain is.

Google Update FRED

Bill says, “What's up with Fred?” You know, from what my understanding is, that it's a low quality content and people that have too much ad space on their sites and also low quality content, that's from what my understanding is, is what happened, or what the Fred update was about.

However, I haven't done a lot of research on it guys, because I really didn't have any issues with it, but my point is I read that there was, you know, I don't know, Google if this was, you know, they're always throwing smokescreens out, Google is, but apparently that's like from now on, that's what the updates are going to be called, is just Fred, and I don't know whether that's true or not, but that's what I had heard. So, from what my understanding is, there's a pretty good blog Sistrix, I don't know if you guys are familiar with this, but S-I-S-T-R-I-X dot com, they've got a blog, and they analyzed about 300 websites, from the Fred update, and what they determined at least what they saw the vast majority of sites that got hit, that they analyzed it was because they had poor content, like low quality content, and also ad spaces, and too many ad blocks. Too many ad spaces within a page to make it difficult for viewers to read the content. Right? That's what I hear from the little bit of research that I've done, that's basically my understanding of it, do you guys have any other additional insights about it?

Marco: No. Because I think it's all a smokescreen, it's the same stuff just relabeled, if it's quality then we know what it is, and if it's link based, if it's content quality we know what it is, if it's link based, we know what it is, and so let them call it what they want it's always the same thing. If you're following our train, if you're following the syndication strategy, the RYS strategy, then you can just, oh, I cannot say it, I cannot drop an F-bomb on Hump Day Hangouts, sorry. You can just say, screw Fred. Screw, Penguin, and Panda, and whoever else comes along. Slap him in the ass and tell him to get along.

Using Aged Domain To Help A New Brand Domain

Bradley: There you go. All right. Ivan is up. He says, “Hey, guys, I have created two branded tier one syndication networks. The first the one is attached to my main branded domain, which is an aged domain. The second network, I created recently doesn't have a website, yet, now, I want to create a new website for second brand, how can I use my aged domain to help my new brand of domain? Both are in the same general niche. Thank you.” Let's see. First one branded domain, which is an aged domain, the second network, I want to create a new, how can I use the aged domain to help your new domain? Well, I mean, the only thing I can think of right off the top of my head would be to link over to it, which you could do, and you could do it in an actual legit way, too.

For example, let's say that you take the new domain that you're setting up and the one that you want to push authority to, right, so let's say that you put a good page, or a good post on the site, good content, something that is of value, and then link to it from your aged domain. Right? You can do that, you can actually curate a piece of that content from the new domain on your old domain, that's probably how I would do it, because then it would be absolutely legit. Right? They're in the same topical category, anyways. If you have good content, then other people would want to link to, and possibly reference, which is what you'd be doing if you curate a snippet of that content.

Then, it's perfectly normal for people to do that, so it wouldn't cause any issues. You know, off the top of my head, the first thing I thought about was I'd put a footer link in, but no, because that can actually get you into trouble, so you're better off just doing something like, just referencing, like curating a piece from the new domain on the existing, or aged domain, and then giving attribution link to where you got it, that's going to push good authority over to that site, or you could just do a straight, standard typical link, but I prefer using the curated method, because then you're referencing the content and everything else. That's my own preferred method, but that's what I would do. I would just curate a new piece of content from the new domain onto the existing, or aged domain and then just link via attribution to site the source. Any other ideas, guys? Okay. Derrick is up.

Adam: We're lagging. Sorry.

Schema For Images

Bradley: No worries. Derrick, he says, “How and where do you write the schema for images?” Well, as far as I know there are microdata tags for images, so you can wrap an image within the content, with basically microdata tags. I know, you can also use JSON-LD header scripts that you can link or reference the image URL, and still wrap it in whatever structured data that you want within the code itself, because all it does is reference the element later on in the page, within the header, that's another way you can do it. I know that you could also write JSON-LD directly in the post body now, or article body, as well. How and where do you write the schema for images? It really just depends on, I guess, what's going to be required for the particular page, or site that you're working on. Marco, you want to comment on that a little bit?

Marco: No. I think you answered it perfectly. I mean, there's two ways to do, those are the two ways, you go with Jason or go with HTML, it depends on what is that you want to do and how deep you want to go into schema.

Bradley: Mm-hmm (affirmative). There you go. Derrick, it just really depends. Obviously, microdata is beneficial at times to use, because you can mark up elements within the content body, I know, again, JSON-LD, apparently you can do that as well. I've never done that, I've only used JSON-LD as a header script before, and I've used microdata within the post bodies, so that's typically the way that we would do it, either mark up the actual element within the body of the article itself, or put it in the JSON-LD header, and there's JSON-LD builder, by the way. Structure data builder in SERPSpace. It's a free tool. Right, guys? I mean, that's part of it. As long as you have a subscription, or a membership, or even if it's free, you get access to the JSON-LD tool. Correct? That ones for Adam, really.

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Adam: Yeah. Sorry. I was copying something on to the page and honestly didn't hear what the question was.

Bradley: SERPSpace, the JSON-LD Builder, that's available for anybody that has even a free membership. Correct?

Adam: Yeah. I pull up the link and paste it on the page. If you don't have an account hop over there, create on, it's free, and then you can use it.

Bradley: Okay. There you go. I don't know if there is image markup in it, or not, you'll have to take a look. I haven't played with it, yet, but I know that's a recently added tool that's available.

Adam: Nice.

Bradley: Columbia Jones, is up. By the way, Derrick, let me point this out while you guys are on. Hopefully, last time I looked for these my bookmarks are all screwed up, but let's see if I can pull up a couple of them, here. This is it right here, one of them. I'm going to pull up three articles, these are my three go to articles, guys, for anytime I have to deal with JSON-LD, or any sort of microdata markups, structured data markup, that's what I was looking for, that word. Let me just drop these links here for you guys in just a moment. These are hands down the best, the three best, articles that I've ever come across, or at least I haven't been searching for any other articles since I've collected these three. They're really, really good. This one, especially, the built visible one is really, really good. You can go through here, these guides, every time I have to do anything with structured data, I just always come reference these, because it's not something I know off the top of my head. I always have to come double check everything as I do it. Okay. Check those out. Those are really, really good articles.

Adding Other People's Video In Your YouTube Playlist

Next. Columbia Jones says, “What is the SEO impact of including other people's videos in a playlist on your channel? Is that a good idea? If so, are there any particular suggestions for things to do, or not to do when you add it to your playlist, or feature other people's videos on your channel? Thanks.” Columbia, yeah, you can actually siphon some authority, and actually end up rubbing, like being associated with other high traffic videos. Let me explain. If you take other people's content, particularly videos that have a lot of views, and a lot of social activity like comments, and likes, and that kind of stuff, and you add them to a playlist then especially if in your videos, the ones that you have control over, if you go scrape the tags from the videos that you're going to add to your playlist that aren't yours, so you can do a right click and do a view page source on the watch page and look at the tags.

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There's tools out there that can scrape tags, whatever. Just find out what the tags are and try to find, match a couple of the tags, particularly if there's a brand tag in the video that you're going to be adding to the playlist, like if there's a channel name tag. Some people do that, they'll always put their brand name or their channel name in the tag section. What you can do is take two or three of the tags from the video that you're adding to your playlist, and then also the channel name and add that as a tag for the channel that it's coming from, and what happens is your video, because it's in a playlist alongside those videos you end up having some of those tags in your videos, then what you'll end up with, often times, your video will show up in the related video section on the right hand side, when people are watching the really popular videos, so it's a way to siphon traffic, in other words. You can rub off, like you can glean some authority from just being in close proximity to those videos.

Then, when you use that tag trick, you'll end up starting to get listed in the right hand sidebar for the related videos. Then also you can start coming up at the end screen, when the video ends and there's the suggested videos that comes up at the end, and you can just click inside the video player and go to the next video, or whatever. You'll start popping up in there, too. If you use that particular method, it's not so much, there's probably some SEO benefit to it, as well, because first of all you're adding a themed, a topically themed, or topically relevant video to a playlist, so that's going to increase, reinforce the theme of that playlist if that makes sense, but just take the SEO portion out of it for a minute, you'll get additional traffic, and that's huge for YouTube SEO. If that makes sense, guys. Just engagement on YouTube alone can rank videos, with no additional SEO work, just engagement alone can rank videos.

Again, there's probably some SEO benefit to it. I mean, I know there is, but I think the bigger benefit is the actual traffic that you can get by doing so. If that makes sense. All right. Something else that you can do when you're linking, since, if you're familiar with YouTube silo method and using playlists, we always talk about within the video description of every video that we put in the playlist we always link back up to the playlist, then depending on what type of silo structure you're using will determine what other types of internal links you're going to link with from within the description area. Guys, let's not forget about comments in YouTube. YouTube comments are internal comment links do follow links within YouTube. There very, very powerful. All right.

What you want to do when you setup a YouTube silo is you can go into the comments and comment and then add a link to the next video, or to the playlist, or to both, depending on how you want to set it up. You can do the same thing with other people's videos, because you cannot go edit the other people's video descriptions. Right? You don't have the access to edit their descriptions. However, you can add their video to one of your playlists, and then put a relevant comment that adds value into the comment section of that other persons video, and mention, and it's not 100% success rate, by the way, sometimes their going to get moderated out. But, sometimes they stick. I know, because I've done it. You could write into the comment section and say something like, hey, great video, I really liked this point that you made and make sure that it's somewhere in the middle of the video that you're referencing, so that they know that you watched the video, and that's just a way to get the comment to stick. Then, say, your video is so awesome. Don't lay it on that thick, but you know, it's a good video, by the way, I compiled a playlist of other videos around this same topic, blah, blah, blah. You can check it out. Here.

You can link to the playlist, so now you're actually funneling authority and link juice from that highly trafficked, high authority YouTube video through the comment section up to your playlist where that video also resides along next to all of your other videos. Does that make sense? You'll not only get the SEO benefit, but you'll also get people clicking in the comment section on your playlist URL, and sending traffic to your playlist. Again, another positive signal. Okay. You can absolutely do that. You got to manipulate the comment section, because you don't have access to description, and so you have to be a little bit like, you know, you have to social engineer your comment to where it's likely to stick and not be moderated out as spam. Okay. All right.

Next. Jordan. Okay. He says, “I apologize for having”-

Marco: [crosstalk 00:25:38].

Bradley: I'm sorry. Go ahead.

Marco: Can I just jump in real quick? He asked the same question in the syndication academy group. Can we answer it there, because it's kind of, well, not kind of, it's a silo question.

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Bradley: Okay.

Marco: It gets intricate. That's where I think it's better answered there or either Masterclass, or Mastermind. I'm not sure, Jordan is in either one, but I think this is higher level than Hump Day.

Bradley: Yeah. Sure. That's fine. Jordan, you hear that? You said, this was already posted in syndication academy?

Marco: Yes. I remember seeing it earlier.

Bradley: Okay. All right. We'll make it a point to jump over there and comment on it. I'm going to probably need to be reminded of that, though. Let me make a note of it, I guess. Just a moment.

Marco: I can go in and look for his question and tag you.

Bradley: Yeah. Please, do. If you don't mind.

Marco: Yeah.

Checking Status Of Syndication Network Properties

Bradley: Then, that way we can give him some proper attention. All right, Jordan, we're going to skip your question for now, because he's right, if I get into silo stuff, here, first of all, it will take up the rest of the webinar. Second of all, it will confuse a lot of people that aren't as advanced, yet. You know what I'm saying. Yeah. We'll answer that in Syndication Academy, Jordan. Harvey's up. He says, “I paid someone to create an IFTTT network for my YouTube channel, is there a simple way to check to see if it's actually setup and working? Yes. I uploaded a video to YouTube channel and checked one of my mini blogs to see if it was sent. I didn't see the video forwarded to the blog. Does it take days, or seconds for the IFTTT links to become active?” Harvey, if it's setup right it should be within an hour of you uploading a video, or live streaming a video provided that the video was public on your channel. When you upload a video, if it's set to unlisted or private, it's not going to syndicate, but if it's set to public it will. It should within an hour at tops.

It used to be that it would take up to about 15 minutes, but IFTTT they've changed it now on free accounts and such. I think it can take up to an hour. Just be aware that sometimes when you first connect a syndication network, and you send out your first post, whether it's a blog post with RSS syndication, or if it's a YouTube syndication network. It doesn't matter. Sometimes that first post won't syndicate, to many of the properties, if not all of them. That's why we always call, we call priming the network. Right? You have to post a couple posts. First of all test make sure everything is working, then usually by the second or third post everything seems to be firing. Something that you can do, what I would suggest doing is if you upload a second video, and you make sure that it's set to public, and you still see that it hasn't syndicated within an hour or so, you can login to IFTTT and just go to the services menu, the dropdown, hit services and that's going to pull up all of the channels, they used to be called channels, but now, they're called services, so all of the apps that are connected Blogger, WordPress, Tumbler, your YouTube channels.

Start with the trigger. Reconnect the trigger. What I mean by that is go to Firefox, clear your browser, cache cookies, whatever. Login to that YouTube account, okay, that's supposed to be the trigger for the network, then login to IFTTT, go to services menu, search for YouTube, click on YouTube, click settings, and click reconnect, or edit connection. That's of your trigger. Always start with reconnecting your trigger first, before starting to reconnect your action channels, because a lot of times if it's your trigger channel, obviously, it's not going to work correctly for any of your actions, that you've got set up. Again, start with reconnecting your YouTube channel, then test again. Try to upload another video. See what happens. That's why it's important to test guys before you setup a marketing campaign with your new network and start publishing content to your blog or your YouTube channel, make sure it's working, first.

Marco: If I can add something.

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Bradley: Yeah.

Marco: Because this came up during a webinar that we just did, why people should purchase things from us, the originators, from the ones who actually created the training and trained the VA's, to do it correctly. If you had come to us we would be doing all of this for you, Harvey, instead of you having to go and find out why your IFTTT.

Bradley: Right.

Marco: Doesn't seem to be working, correctly. If it's our issue, and if we cause it, we would do everything that's in our power to get it right, or to do right by you, because we have, we've done it before. We've gone in and fixed it, and changed it, and done tons of things, when we don't deliver the product as promised, which we usually tend to do, there's always human error, because we have people creating networks hooking them together, whatever. Sometimes, something slips and so when this happens, you can come to us, and say, “Hey, guys, I'm having problems. What can I do?” Instead of having to figure out, now. Now, you're going to spend your valuable time fixing something that should have been fixed by the person who delivered it.

Bradley: I agree with [crosstalk 00:30:47].

Marco: Reasons why. This is why.

Bradley: I agree with that. The thing is, is part of the process, remember our networks are built a 100% manually, guys, there's absolutely zero automation used. Okay. It's a 100% manually built by hand, and our team, excuse me, our builders, our team of builders, they know as part of the process to set that to publish a seed post, or a video, or whatever, to test it. Again, Harvey, it's kind of a pain in the ass, if you've got to do it yourself, I totally agree. But, you should check in any way. Even when you get them from us, guys, make sure you check them, because sometimes and it's just the nature of the syndication network, sometimes IFTTT doesn't fire correctly, and it could be just as simple, it could just be that you need to upload a second video, or publish a second post and it will start to fire, correctly. Sometimes, it's just a matter of reconnecting the channels, because something happened and the connection was lost. Even though, it might show that it's connected, just reconnecting the channel, reauthorizing IFTTT to that app will help it to start firing, correctly.

Marco: You can go to SERPSpace and monitor these networks.

Bradley: Yeah.

Marco: I mean, we have that available in SERPSpace.

Selling Syndication Networks To Clients

Bradley: Okay. Alexander is up. He says, “What's up, guys? Shit I cannot believe I lost to Marco's webinar. Damn. Question about selling networks. How do you guys approach the selling? You explained the syndication idea and then sell the network? Sell links, and use a network to it, or just sell the results? You'll rank just post on the blog. I see that network selling as a huge opportunity to make money, while getting new clients learn more about SEO, Semantic Mastery style.” All right. Alexander, the way that I sold them, when I was selling a lot of networks to local businesses, is I would come at it at more of the social media approach, then SEO, because SEO, you start talking SEO with most local businesses, and you're going to turn them off. Their eyes are going to glaze over, or they've already had some shitty experience with some idiot that didn't know what they were doing, or whatever. They lost money, blah, blah, blah.

I try to approach it as more of the social media and the content marketing side of things. What I do, when I was selling a lot of networks to businesses, I would talk about, you know, I would ask, I would always ask questions. There's a great book, I believe it's called, Spin Selling. It's a way that you, the process for pitching and closing clients is asking questions to where, you're asking them questions that leads them to actually answer your questions in a way that leads them to realize that your solution is the best fit for them. What I would always do is start asking the business owner, are you doing any social media marketing? Most of the time, people would say, no, and I would ask them, may I ask you why you're not doing social media? Then, they would tell me about how complicated it was, and there's too many different networks to post to, and it just takes too much time. How are they supposed to do that when their running their business? All this.

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You let them start talking about all these pain points as to why their not doing it, even though, that they know they should, because you say that. Are you doing social media marketing? Would you agree Mr. or Mrs. Business Owner that you should have a presence on Facebook, and potentially Twitter, and maybe even LinkedIn? Depending on what type of business they have. Maybe have a YouTube channel, because there's so much traffic there, and there's a lot of customers hanging out in those areas that need your products or services. Wouldn't you agree that it's pretty important to have a presence on those, and not just a presence, but be active on a regular basis? Oh, yeah, absolutely, I totally agree. Why aren't you there, then? May I ask what's preventing you, or stopping you from having all of those working for you, 24 hour a day salesmen, and saleswomen sending leads into your business without you needing to be there? Oh, because it's too complicated. There's too many properties. There's too much setup. I don't have the time. I'm running my business. Somebody's got to manage all of those properties, blah, blah, blah.

That would be a perfect lead in for me to say, well, what if I was to show you a way, where we can get all of those properties populated with content, consistently, and all you have to do is manage one property. Meaning your blog. In fact, what if I was able to provide you your blogging services, as well? If you didn't even have to worry about that, what if we were to update your social media, all of your properties, and update your blog on a weekly basis, blah, blah, blah. That's what I would do. Alexander, I didn't sell the networks as standalone networks, because that wouldn't do anything for the client. Right? That wouldn't do anything for the business. I would always use it as a way to sell them on content marketing services. If that makes sense. Because I would tell them, what good is having a presence on all of these social media networks, if you don't have content. Right?

You have to posting regularly. Why Mr. or Mrs. Business Owner aren't you content marketing? You're aware of the fact that it's important to update social media properties. You know that it can provide results, but why aren't you doing it? Again, let them talk about all the reasons why it sucks, and they hate, and they don't want to do it, but, they know that it's valuable. That's the whole point. You constantly allow them to keep talking themselves into why the need somebody to do it, and then you're that person. That's what I would do, I would always sell the networks as a front end sale that would lead me to ongoing marketing services, such as content marketing. Obviously, sometimes, a lot of the times, search engine rankings, or positioning would come up, but I always try to approach it as a content marketing service, more than anything else, because they seem to grasp that more than search engine optimization. You can use that as kind of an added benefit. Right?

My point is you can sell it to them as a content marketing service and this is going to be your syndication network that your brand announcement channel. Right? You can state it that way. You can say, this is going to give you ubiquity. Right? You're going to be ubiquitous on the web. Your brand is going to be all over the place, and your content is going to constantly be getting in front of people to remind them that you're there, because you've got this syndication network and you're producing content, and publishing content on a consistent basis, that's useful, or helpful, or blah, blah, blah to your customers and your services, or your customers and clients. All right.

Then, you could say, but as a benefit, for doing this, this being in front of people and getting your brand out there, out across the web to as many places as you can, as a benefit of that you should also start to see your search positioning start to increase. Your rankings will improve. If we set it up, correctly, we can get it to where that would be an added benefit. That's an additional benefit of being in front of your customers, and building an audience.

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If you approach it that way, guys, that was the easiest way for me to sell them. At the height of me selling syndication networks to local businesses, I would sell anywhere between six to 10 of them a month, and I would sell them at 600 bucks or 700 bucks a piece. I was outsourcing them for about 50 bucks. There's a lot of money to be made in selling syndication networks. Just so you guys know. I remember, the first, there was a market place like SEO Clerks, or something like that, I don't remember the name of the site, but I put up an ad, a listing, this is before Syndication Academy was made public, guys. This was when I was just using it for my own business, and I had already trained some virtual assistants to build them for me, and I was selling them to local businesses, but I put up a page, a sales page on one of these SEO Clerk sites, or like Conquer, it's similar to that. Right?

I put up a page, it said, I'll build these IFTTT networks, I put the graphic up, I think I said, 200, or maybe it was 199, or something like that per network. I was outsourcing them at that point, I had virtual assistants full-time, basically on staff. Working for me for full-time building networks. Some of those, by the way, those two original builders are still with us, today. They're on the SERPSpace builders, now. One of them is the team leader, actually, but this was I mean four years ago.

I put this listing up and I said, I think it was $199.00 or something like that, and I had a guy from Australia contact me. He was an SEO agency owner. He contacted me and said, man, I really like the idea of these things, these syndication networks, would you be able to produce volume for me, if I was to buy 10 at a time, for example? I was like, hell, yeah. I sold them 10 at a time. 10 networks at a time, just branded tier one networks, guys. I sold them 10 networks at a time for a 1,000 bucks, so a $100.00 per network, and I was outsourcing them for roughly $45.00 to $50.00 a piece. I ended up, basically, doubling up my money for doing nothing.

I would just collect the details and send them over to my virtual assistants, and he was [inaudible 00:40:00] volume buyer, this guy ended up buying like 20, 30 networks a month, for several months in a row. That was just another nice stream of income just selling wholesale networks to an SEO agency. It's just because all I did was have my virtual assistants that were building for me, I just kept feeding them the work. This is something that you guys can do, because if you have access to Syndication Academy, we've told you if you want to hire your own virtual assistants and put them through the training, do it. We're totally cool with that, guys.

You can buy them from us, too, buy the way, and you can just resell our own network, the networks that we build, and you don't even have to hire your own virtual assistants. That's an even better way, because then you know they are up to specs, to our standards. Anyway, I just wanted to mention that, because again, Alexander, if you approach it from not an SEO standpoint, you'll scare more people away if you start mentioning links, and back links, and Google SEO, and all that stuff. Approach it from a content marketing, and a social media, and brand building, a branding thing. If you do that, you'll end up landing more clients, that way.

Marco: I would just add a caution. Don't sell rankings. You cannot do that.

Bradley: That's correct.

Marco: You cannot guarantee them. Guarantee traffic, you can guarantee results, just not traffic, I'm sorry, just not rankings. There's no way.

Drive Stacks Issues

Bradley: Awesome. All right. Shane's up. He says, “Question regarding drive stacks. I put one together, and the next day I had two Google Plus posts rankings,” oh, Google Plus posts, he was probably seeing personalized results, “positions three and four for my top keyword. Then, I thought, how can I mess this up? And, I went into one of the posts and added a link, the next day, poof, they were gone and haven't returned. Should I scrape the stack, and rebuild? Keep sending links to drive properties, or route it out?” Okay. Shane, if you saw a Google Plus post in the search results, it's about an 80% chance that it was because you're seeing personalized results, when you searched. I would recommend, what I mean by that, guys, is if we go over here to Google for a minute. Let's just search for something, I don't know, what should I search for? I'm just going to look our own, Semantic Mastery. All right.

If I come over here, if you see right here where it says, settings. You see how it says, let's see, where is search settings, turn ons, maybe because I have it turned off? I don't know. There is usually, where it says, hide private results, I have it, I think that's because I have it actually turned off in my Chrome settings, but if I go into Firefox and do it, same thing. You see, if I log into a profile in Firefox, and I search through one of my mini personas, and I see a Google Plus post, a lot of times there will be a little square image, too, alongside of it. Then, I know that my personalized results are showing. I'll come up and I'll click that, they've changed the serps again, recently, as far as the tools and stuff, but you click settings and you'll see, it will say hide personalized results, and if you click that, it will refresh the page, and those posts will be gone. Chances are that's what you saw.

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Yes, Google Plus posts are indexing, guys, but it's rare that you see a Google Plus post on page one, or even the first couple of pages for keyword. I mean, it's not impossible, but it's rare. Most of the time when you see Google Plus post in search results is because it's showing personalized results. Okay. First of all, I would say turn that off. Something that you can do, Shane, is open up a different browser. I use Firefox as my SEO browser, because I always clean cache in cookies, so that I can have a clean browser, a clean search environment, with no cookies, no cache, no browsing history, so that I can see more normalized results. If that makes sense. All right.

Marco: As far as-

Bradley: As far as, that, just one moment. The other thing is I noticed, I know your talking about Google Plus posts, but drive stack properties they will bounce in and out of the index, especially when their new. They'll bounce in and out for a while, I don't know what, maybe Marco has some insight on how long that happens, but eventually they'll settle in and they should stick. Go ahead, Marco.

Marco: No. I was going to add for people that want to know, in Chrome, now, you just go into settings, search settings, and you check whether you want to use private results, or not to use them, that's how that's filtered out, now.

Bradley: Okay.

Marco: As far as getting things to show, or excuse me, or drive files and folders, and whatever ranking or not ranking, they'll not only come in and out of the rankings, they'll come in and out of the index. It depends-

Bradley: Yeah.

Marco: On how often you hit them. It depends on what else you're doing, if you're adding properties. Everything depends. Right? Everything on the web depends on other actions, and it's something that you cannot control, but eventually, once it clears, if you just set it and leave it alone, if you can, I cannot wait that long, but it's around the 60 to 70 day mark, you'll see that it finally just settles and sticks. The SEO general result, it's been unmovable.

Bradley: For years.

Marco: Yeah. It's coming on its birthday.

Bradley: Shane, that's what I'm trying to say about the drive files is they'll bounce a lot when you first set them up. They'll bounce in and out of the index a lot, but after, like Marco said, I don't know what the threshold is, but I know that after several weeks they'll end up settling in and sticking, and staying indexed, and that's what I'm seeing. I've got a case study that we're doing for Local Kingpin, right now. Which, by the way, I forgot to mention this at the beginning, anybody that bought Local Kingpin, we just added the Facebook ads for local modules that Hernan recorded.

That was just added today, it's module eight in Local Kingpin, so you've got that full video training series about Facebook ads for local, and I forgot to mention that at the beginning. Yeah. One of the properties for that, a local case study was my maps, Google My Maps, and it was bouncing a lot, but now it's permanently placed on page one, and it's been there for may weeks now. Those are one of those things that just takes time, but once it settles in they typically stick, and they won't budge. All right.

BrowSEO For Local Marketing

[inaudible 00:46:19] says, “Hey, Bradley and the whole team. Bradley what is the number one thing you use Browseo for relating to your local marketing efforts?” Right now, for me, I'm using it a ton for YouTube, because I'm doing a lot of YouTube spam stuff. For about a year, I'd gotten away from doing much spam stuff, because I was doing all paid traffic, I'm still doing the paid traffic, but recently just because of a couple tools, Live Rank Sniper, and now Rocket Video Pro, or excuse me Rocket Video Ranker, for next week. I've had to start spamming the web with YouTube, again. It's been fun. I kind of missed my spamming days. It's kind of fun to get back into the swing of things. I'm using Browseo, I mean, I've got it open, right here, you can see. I'm in it all the time, now.

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For somebody that's been in SEO's as long as I have been, I never used ScrapeBox, and people used to say, that's blasphemy, how could you be in SEO and not use ScrapeBox. Well, I can see Browseo as being like that tool, now. They just opened up a monthly, recently, too, by the way. I use it just so I can login and out of properties, now, with a signed IP's or proxies, and start building, and I started building digital footprints for these personas, here, because guys I was just telling Shane about using Firefox for doing all your SEO activities, and I constantly am cleaning that browser. Right? I'm doing the same process that we teach in Syndication Academy, where you clear browsing history. If you have the add on bar in Firefox, any used proxy tool, which is a plugin, and you right click and do, clean every cookie, and clear flash cookies.

Then, you close down the browser, then you run c-cleaner. Then, you open up the browser again and then you swap out proxies, if you're using proxies, you got to go into Foxy Proxy, it's just a pain in the ass. Not only that, but every time you switch profiles, you go through that process and you wipe the browser clean, now, you log back in, and you're logging into a clean session. With no browsing history. No cookies. No footprint at all. Right? So, it looks a bit odd. One of the ways that Google is validating entities, now, guys, is it's looking for those digital footprints. That's why Syndication Academy works so well when we build out these syndication networks, because we're cleaning our digital footprint and we're telling Google this is us. This is us all over the web, and we're interlinking everything so there's no mistake made. That this is us. Right?

Well, the same thing occurs with our profiles. You want to start building digital footprints with your profiles. Browseo is a tool that allows us to do that. Every time I log into any one of these profiles, guys, and all the different folders That I got and stuff, here, I'm already logged in. There's a browsing history there. There's cookies that have accrued. Those are real live looking profiles to Google and to Facebook. You can actually create spam on Facebook profiles in Browseo. I don't recommend doing it from your main IP, or if you were doing it from home, after a couple of login sessions, and different login sessions, excuse me, you'll end up with IP lock, but with Browseo you won't get that. Again, this is one of those tools, guys, because I'm starting to do more spam stuff, I'm still doing paid advertising, but I'm doing a lot more spam testing, again, Browseo is like it's just open from the moment I sit down in front of my computer until the moment I get off. Okay. Great, great tool, by the way.

We're almost out of time. I see that, guys. “PS, loved the Semantic rants from you all, and great to hear your perspectives on things not always related to SEO. Thanks.” I appreciate that, Jeff. We really did that intentionally so that we could just connect with you guys more so than just on a training level. I think that's important. He said, “I was considering posting a rant question on how to install a chimney in one's butt hole,” Google Plus on that, that's awesome.

Marco: That's funny. I already did.

Bradley: “To release all the smoke that is trying be blown up there by some other SES,” that's awesome. All right, guys. We've got, oh, yeah, okay, I'm going to answer Paul's question real quick, guys, then we're going to wrap it up, because we've got Masterclass in just a couple minutes, and guys, anybody that is a Masterclass member, be sure you are there today. We've got some announcements and things we're going to go through. We got a couple special guests coming on, too. All right. Paul says, “Bradley, do you have anything planned as far as video training for Browseo in the pipeline?” Funny you should say that, Paul, actually because I am using it so much, right now, and during our corporate meeting, yesterday, I brought that up with my partners and said, I think very well within the next couple months I could have a how I use Browseo for YouTube spam training course, or it's probably going to be on just, right now, because I'm using it specifically for a lot of YouTube spam stuff, that's where at least my initial direction or thought is how I'm going to take this course.

If I proceed with it, which I think I'm going to. I'm going to do a training course on how I'm using Browseo and spamming the web, and monetizing it. At the same time, it could end up morphing into something beyond just YouTube stuff, and it very may well, because it's part of building digital footprints. I'm going to have the profiles with Facebook accounts, and LinkedIn accounts, and all that kind of stuff. I'm going to have to start building them, as well. We were talking about possibly figuring out a way to set up a process to where we could train virtual assistants on how to do that kind of stuff, and that might be something that could be included in the training. I don't know. Guys, it's just a thought. These are just some ideas. Paul, just know that it is being considered. It's probably something that we'll come out with in the next few months, just remind me, again, from time to time and I'll give you updates. All right. Okay, guys, we've got to wrap it up to get ready for Masterclass. Thanks, everybody for being here.

Marco: Bye, everyone.

Adam: See you, everyone.

This Stuff Works

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 125

By April

Click on the video above to watch Episode 125 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.




Bradley: Come on.

Adam: All right, we are live. Everybody to Hump Day Hangouts. This is episode 125. Today is the 29th of March, 2017 and we've got almost the full group here, so we'll go round and do what we do. I'll start off with Bradley today. How's it going man?

Bradley: Hey man. Glad to be here. Got a lot of really good questions on the page already, so looking forward to it.

Adam: Cool deal. Marco, how you doing?

Marco: Hey man, good to be here. I was just, it just hit me when you said 125, we actually have 125 hours of free stuff on our YouTube channel. All people have to do is go to our YouTube channel, use the channel search for anything that they're looking for and we probably already answered the question. How good is that?

Adam: Mm-hmm (affirmative).

Bradley: That's 125 hours of just Hump Day Hangout content, because there's a lot of hours of other content as well.

Adam: That's true. That's true. All right, Hernan, how's it going man?

Hernan: I'm good. I'm good. I'm excited to be here. Yeah, 125, it's a great number. Also I'm excited because we've had a great testimonial early so it's good to see that all of these hours we're pumping out and we're dedicating a bunch of work to [inaudible 00:01:26], but it's actually getting great results this year. I'm really excited to see those kinds of things.

Adam: Why don't you tell people. We said we're not going to tell by name, but why don't you tell everybody a little bit, like the outline of what we just found out this morning.

Hernan: Yeah sure. We got a message from one of our students telling us an actual business income, like a real screenshot. It's a bank statement actually about making one year of SEO. I think it adds up to 100 …

Bradley: Just under 140K.

Hernan: Yeah. Just under 140K for the last year. That's pretty amazing. He's saying well, of course he's taking action, he's taking massive action. He's moving forward, closing clients, et cetera, et cetera, so I think that's amazing. Also it's kind of what we're trying to do here. It's funny because you're out there trying to put a lot of content, put eh best that you can do and trying to actually impact lives and change lives. That's something that I really like seeing.

Bradley: It's great to see 2015 about 12K, 2016 about 140K. He says, “I love you guys. It's from SEO work.” That's amazing.

This Stuff Works
Marco: No, but the interesting thing is this isn't an agency. This isn't an SEO guy doing SEO for somebody else. This is a guy who took our stuff and applied it to his own business and is making this kind of money. He's in a major metropolitan area, but he applied it to his business, grew his business. This is amazing to me. This is an amazing …

I see this and the possibilities for you guys, for everyone listening, they're endless because we just keep finding new ways to make ranking easier. They tell you it's harder. Google tells you so much shit and you guys believe it. I'm like please, please, don't make that your mantra, Google said so. If they said so, go and do the opposite.

Bradley: The opposite, yeah. See what happens.

Adam: That's right. For the record I just want to say that this is one of our Mastermind members, but if you're listening and you're somewhat newer to the Semantic Mastery or you're just coming across us, please check out the Syndication Academy. That's a great place to get started, combined with the Hump Day Hangouts. I'll pop the link on the page in a minute.

Excuse me, a quick review of the last week. We did want to say that the Live Rank Sniper replay is still available. That was the webinar with Peter Drew. A lot of people really into that, popped it into their toolbox and having some cool results so by all means, go check out the replay. Again, that's just a free replay. We're going to put that on there, some really good information.

Bradley: A couple things.

Adam: Yeah, go ahead.

Bradley: You mind if I jump in on that for a minute Adam?

Adam: No, go ahead.

Bradley: One, you mentioned Syndication Academy. That's really simple guys, for those of you that are new so you don't have to go searching for it, it's Syndication.Academy. Very, very simple. Okay, as far as Live Rank Sniper, awesome product. It really is. It's so simple to use and it's great for identifying keywords that you can rank for very easily.

I like it a lot. I've been using it a lot. I added several cases studies as a bonus for anybody that had purchased. That case study is pretty much done. I've got one more video to add still to the bonus site guys. If you haven't checked the bonus site for a couple days, go back and check it again because I added another training or a another case study update yesterday. Anyways, I've got one more to do which is going to be like I'm going to be talking about the strategy and what's next after those case study results came back from using Live Rank Sniper.

I'm just going to give you a little tease right now because what I'm doing with those case studies is I'm extending them onto another product that we're going to be holding a webinar for in about two weeks that I'm seeing. Essentially what I did was I took Live Rank Sniper, the case study results or whatever Live Rank Sniper showed me as the keywords that I could rank for and then I plugged them into another software, and other YouTube tool. We're going to be again, introducing that to you guys in about two weeks.

I'm seeing some incredibly good results with it right now, so the case studies from Live Rank Sniper are going to carry on into this next tool that we're going to be showcasing and I'm going to show you what I've done with the Live Rank Sniper keywords that I found. Then using the new tool and the results that I've been able to get and it's really, really powerful. I'm actually pretty excited. I've only got one out of five of those case studies completed right now, so I've got four more to do. If the other four perform like this first one did, then we're really onto something. We'll be announcing a little bit more about that next week guys.

Just know that there's something that's coming very, very soon. If you don't have Live Rank Sniper and you don't know what I'm talking about with the case studies, well, go pick it up because it's inexpensive and you can get access to the case studies just by purchasing it. There's a whole bunch of unannounced bonuses in that bonus site that we're not even going to tell you about, but if you purchase you'll be pleasantly surprised. Okay? Okay Adam, carry on. Sorry.

Marco: Why are we always giving so much stuff away?

Bradley: I know. I know.

Adam: You get one and you get one and you get one. All right, that's about it but we do want to say we sent out some emails about the RYS Stack Webinar that's happening tomorrow. I'll put the link on the page. This is going to be a really cool and shorter webinar where we're going to go over some information about RYS stacks. Where you can use them, when you can use them, why you should be using them. Trust me, this is important.

This Stuff Works
Then on top of that how you can do this through search base and get the done for you option. If you haven't heard of RYS Academy or you aren't sure what this is, well, I don't know, do you guys want to go over that? Just a quick elevator pitch on why people should be aware of the done for you services for RYS?

Bradley: Yeah, because it's a huge time saver. They're done to our specifications and the way that we build them so it eliminates so much additional work. Look, if you want to learn how to build your own stacks, especially if you're running … Well, you know what? I used to say if you were running an agency that you should hire your own team members and then put them through the training courses so that they can produce them for you. To be honest with you, there's a lot of learning curve and a lot of time that goes into first of all hiring and firing, hiring and training somebody.

If you use out Outsource Kingpin product it will streamline that quite a bit. There's still a lot of time involved in actually getting them up to speed and trained well and then managing them and all that kind of stuff. We've already got all that stuff done. The heavy lifting is done for you guys. If you order through us it's going to be done. You don't have to worry about training or hiring or monitoring and managing and all of that. It just gets done. We're going to be showcasing how, what our RYS stacks or drive stacks are, why they're so effective and how to order them through Serp Space. Marco you want to comment on that at all?

Marco: Yeah. It took me a month to train Jason, to get Jason up to speed on building these. Unless you want to spend the time to learn RYS and then an extra month to train the VA who might or might not work out, because you have to pick out the right VAs, right? If you don't have the course that teaches you how, it's like hit or miss. We have a way to identify the best of the best and then get those into the training area so that we finish with the very best. Unless you have all that, we've done it for you. That's a very big deal as far as I'm concerned.

We're going to give away part of why it works tomorrow. That flows right into the one that I'm doing on Monday which is I'm going into the overall reason of IFTTT or excuse me, Syndication Academy and RYS Academy and why both should be part of the toolbox. It can be RYS Academy or done for you RYS, either one. It should be part of every build. We'll follow that up tomorrow. We'll follow that up on Monday. I want to get into questions.

Adam: Awesome. All right, one just quick one that I saw this week, I don't know if you guys noticed, but it looks like on May 2nd YouTube's ditching annotations, so anybody who's using annotations out there, you've got till May 2nd to edit or delete them and then they way they are is the way they are. If you use those and you want to change them or update now is the time to do it.

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Hernan: Yup, they're moving into the mobile friendly version of the annotations, the end of the year annotations and then you can use cards. That's clearly a move into more mobile optimized version of YouTube.

Adam: Yup. Got you.

Bradley: Scott mentioned that he had not found the Live Rank Bonus case study. Scott, if you purchased through us you should have been added to the bonus site already. Check your spam folder. If perhaps you purchased it before we had the automation setup, just contact us at [email protected] and provide the PayPal transaction ID so that we can verify the purchase and then we'll add you to the membership site, the bonus site manually, okay? Anybody having any issues with that just contact us at [email protected] All right?

Adam: Okay cool. Can we get into questions now?

Marco: Let's do it.

Bradley: Let's do it. I'm going to grab the screen. My audio dropped for a minute. Bear with me.

Adam: We'll just chat while Bradley's not here.

Hernan: We can talk about him because that's a good connection and he'll come back. Hey
Bradley: Here we go.

Bradley: Hey, shh, here he comes. Here he comes. Stop talking about him. All right, you guys can see my screen now?

Hernan: Yup. Got the whole screen.

Best Practices In Re-Publishing And Linking Out Expired Domains

Bradley: All right, cool. All right, so Asi I suppose. I'm not sure if I'm pronouncing that properly so I apologize if I butchered it. Hi all. As you mentioned last week I can publish an expired site and link out from that expired site that I recovered from way back, HTML version, to my money site to tier one properties or to tier one properties. Which is the best option? That's going to depend on the domain that you pick up, Asi. If you get a really clean domain that has a good … All it needs is one good backlink pointed to it. That's it. Just one good, so if you're scraping domains and you're analyzing them prior to purchasing them, what you want to look for first and foremost more than anything else, don't worry about the metrics, the trust flow, the topical trust flow, domain authority, page authority, don't worry about any of that crap.

First and foremost look at what the content was on that site originally from the domain that you're picking up and make sure it's relevant. If it's relevant to the niche that you're going to be placing the link on that rebuilt domain pointing to your money site you want to make sure that it's a relevant, that it's topically relevant first and foremost. That's the most important thing to look at.

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The second most important thing, very next thing that you do is go look at the backlink profile and make sure that they're clean backlinks. No spammy shit. You want to look at, one thing I like to do with Majestic is look at the map. When you look at the backlinks the map, it will show you where backlinks are coming from. Typically if it's got backlinks coming from Russia or China or Korea a lot of the times I won't even pick those domains up because it means it's been spammed for the most part. The vast majority of the time it means it's been spammed.

You also just want to scroll through and take a look at the backlinks. Guys, I'll pick up expired domains. I don't do it near as much as I used to, but I will pick up expired domains that only have one backlink because that's all that matters to me. What I like to do, obviously the more referring domains it has the better. As far as, and let me try to explain this a little bit better.

It used to be the more referring domains the better, but that's not the case anymore because what you're looking for is quality. It's not quantity, it's quality, right? What I worry about with buying domains with only a couple of backlinks pointed to them or a couple of referring domains, it could have more than just handful of backlinks, but if they're only coming from a couple of domains, is what happens if the webmaster of the site that's linking to that domain finds out that the domain has been expired or that the content has changed or whatever and they can go in and remove that backlink and now especially if you've got a domain that has only got one or two referring domains pointed to it, then you've just lost whatever SEO value that it really had, right?

What I do is I go back and look at the way back machine for the linking domain. In other words, the domain that's linking to the domain that I'm about to pick up or purchase, I'll look at that backlink and the history of how long that backlink has been there. If it's been there for let's say five years or two years or whatever, if it's been there for any length of time then I'll suspect that it will likely stay there. It's unlikely that that backlink is going to be removed.

I just want to make sure that the linking domain has some history for how, like that backlink has been there for some period of time. Depending on how desperate I am for expired domains for that particular niche will determine how far back I'll go to cross that threshold to where it will make it worthy of my purchase or let's say I abandon it because the backlink's too new. You know what I mean? The other part of that is it used to be also that you would look at the backlink profile and you would worry about backlinks dropping from the domain if you picked up an expired domain and then rebuilt the site, which is how we used to it, right?

We used to do that private blog networking sites or PBN sites, right? We would go out, buy expired domains because of their metrics, strip the … We would install a new WordPress site, install new content. A lot of the times it wouldn't even be in the same niche. Well then that's very, very likely that other linking domains that are pointing to it are going to remove the backlink if the webmaster goes and views that link and takes a look at the destination site which ends up being the domain that you rebuilt.

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It's got some other content on it, it's not in the same niche or whatever, they're going to remove that link. When you're building expired domains, when you're rebuilding expired domains with the content that was on them when they expired then even if a webmaster were to look, they're going to see the same site that they linked to originally anyways. Does that make sense?

My point is when it comes to buying what I call PLN or private link network sites instead of private blog network sites or private link network sites because they're not really blogs, they're not WordPress, right? They're HTML sites. As I look for relevancy number one, number two, a clean backlink profile and if it meets those two criteria then I'll research the backlinks that are pointed to it to see what their age is on that. If they've got any length of time or history then I'll go ahead and pick up that domain. It can be used for money site or tier one properties.

The cleaner, the more relevant, the closer you can get to your money site or even point directly to your money site. If there's any question or if it's not necessarily in the same niche, if it doesn't cover the same topic, it's a little bit broader or it's like a tangent market or something like that then I would use it as a tier one, a link to tier one properties instead. You guys have a comment on that?

Marco: If I could just add something. I have two, or three they turn in to be three things. We now have Adela and a Dr. Gary who are really good at spotting the domains that we need and they're niche-relevant. They add the relevance that we want. We don't go through that process any longer unless we have to or unless we want to.

The second thing is if you don't do your due diligence with these domains you're going to tank your rankings. If you point it at your money site and you didn't do it right, you're going to see it go in the shitter. It's almost overnight. You have to make sure that you know what you're doing. If you don't and you still pick one up, go to tier one. Go where you at least have a layer of protection until you actually know what you're doing because you learn over time. You learn to spot them and you learn to spot what's actually spam and what isn't.

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Once you're that good, then you can say okay, I'm going to pick this one up and I'm going to point it at the money site and you're going to see wonderful results. Once you're experienced. If you're not, don't do it. Don't do it unless you want to see your site go in the dumper, then by all means go ahead.

Adding Schema, JSON-LD,  To Tier 1 Blog Components

Bradley: Yup, awesome, thanks. Ivan's up. He says, “Hey guys, just joined the Syndication Academy. Hump Day Hangouts is great stuff. Free stuff helped me a lot, but the full training is awesome.” I will plus one that. “Maybe this question will be answered during the course, but here it is. Is it worth the time and effort to put things like [inaudible 00:19:05] markup, local business, JSON-LD, job descriptive, et cetera into the tier one blog components like WordPress and Blogger? I've been treating those properties like they were money sites. Thank you. Looking forward to Marco's webinar and SMRYS Secrets.”

Yeah Ivan, to be clear, yes it would help to put, for your branded properties especially, like you said, to treat your branded properties like money sites. Guys, you should be doing that anyways. Try to flesh out your branded properties as much as possible and if you can add markup then do it. Now listen, let's be real clear. I want to make it clear to you guys I don't do that on all the properties that I set up because a lot of the networks that I set up don't require that. They're used for syndication or SEO purposes only, whatever.

For client sites, and I'll be honest with you, a lot of my lead gen sites I don't even have that setup because it's just so time consuming. I probably should have a VA that does it for me, but I don't. I only do it for client sites really and a few of my lead gen sites. I don't do it on all of them. Absolutely you can.

Now here's the thing though, a lot of those are going to strip any sort of structured data out anyways. That's the problem is trying to add structured data to these because it ends up getting stripped out by the editor, right? By the platform itself. That's really where it's tricky. Now if you can, like for example if you can go in and add like where you would add analytics code for example in the header and things like that, if you can go in and edit those fields within the platform, then yeah, you can add JSON-LD code. Whether it validates or not you'd have to check, okay?

Yeah, absolutely. One thing that I've been able to do in the past, it's been a while since I've done it so I can't even remember which platform it was on, but not using JSON-LD, but you had to use micro-data. Which micro-data is like, it's structured data but in HTML format so you can markup elements within an editor, but like I said, a lot of the times it depends on the platform. I can't remember which ones they were off the top of my head, but it will strip it right out.

Don't waste your time without checking first. Go test a few of the sites and see unless Marco or Hernan, if you guys know the ones off the top of your head that will accept that, I don't know them off the top of my head.

Marco: No, not off the top of my head. The ones that I do know are not ones that I care to talk about at this point.

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Bradley: Okay.

Hernan: Right. For example if I may Marco, Blogger, I know that it will accept JSON-LD, JavaScript, pretty much everything that you throw at it on HTML because you can actually edit the template.

Bradley: The theme.

Hernan: You know? Yeah, the theme. You can edit the template, you can edit the theme. Weebly will do it too in case you are syndicated to Weebly. There's a bunch of those that they will accept HTML. Blogger for sure, Weebly pretty much. I think Tumblr as well, but we have abused Tumbler and for that reason it's not that permissive anymore. We are 100%, we are 100% responsible about that, so sorry about that guys.

Yeah, basically those three I think will accept HTML. In any case on the update webinars we are always looking for new platforms and what's good about it is that we will uncover either Web 2.0 or live stream sites or Semantic Hubs as we call them where you can actually add schema or you can actually embed a bunch of things like my maps. Well, a bunch of things, so stay tuned of that and go through the past trainings, the past update webinars because there's a ton of gold in them and there's a ton of properties that will actually accept that if you need a push or if you need to rank those properties on page one as well.

Bradley: Yeah. I'm going to name one here guys, and before Marco and the crew all get mad at me, I'm now going to name … You have to be in Syndication Academy to get the full training on this. I'm just going to make a mention of one that's really, really powerful that you can do all kinds of nasty stuff with Ivan. Since you're on Syndication Academy you can find it. It was in the update webinar from like I don't know, three or four months ago.

It's called Pearl Trees. That's a great tier one property because you can do all kinds of nasty stuff in there. Go back and watch that webinar. It's one of the Semantic Hub or additional properties inside of the update webinar from I want to say three or four months ago. Just go back and take a look. You'll see what I'm talking about. There's some real ninja stuff you can do with schema markup and all kinds of stuff with the Pearl Trees site. Okay. Guys, I didn't just give away too much, did I? I tried to tread lightly.

Hernan: I know that you feel like giving more, but we're fine. That's a nugget.

Using Google's Trust Indicator To The Landing Pages Of Adwords Campaigns

Bradley: Yeah, good. I just want to make sure I'm not going to get in trouble later. All right, Paul's up. He says, “Bradley, what are your thoughts on what ways can I use Google's trust indicator like GO.GL short link on a average PPC landing page? I have a hunch it might help me lose trust and authority, higher quality scores, et cetera. Your thoughts and/or recommendation linking to the landing page on or from the landing page itself, et cetera. Thanks.”

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Yeah okay, I see what you're saying. I have not tested that, but you're talking about taking your landing page URL and shortening it with a GOO.GL short link and then using that as your landing page URL in AdWords. Now I haven't tested that. My initial thoughts or assumptions would be that it wouldn't have an effect on quality score only because what I have seen through my own testing for the last year with AdWords stuff is that quality score is a function of two things really.

Number one, your bid, your max bid is one and then the other thing which has the most effect on quality score is going to be your click through rate of the ad itself. Those are the things. Now your landing page experience, like honestly, I have played with multiple versions of landing pages trying to affect the quality score from that. It has a very minimal effect on quality scores. As long as your landing page has basically some basic or some basic elements to it, that's all that's required.

Then obviously you want to have the keyword, especially in the SEO title or whatever. Even though it's in AdWords you still want the meta-title of the page. That's really it. As far as everything else, the bid, the max bid amount, that's going to have an effect on quality score to a degree, but the vast majority of the quality score metric is calculated by click through rate.

That's going to be determined by always rewriting, always split testing ads and trying to improve your click through rate. Just as a side note, there's a lot of industries, guys, that you'll get into, and I know because as my experience continues to grow in AdWords I see it now more and more. At first I didn't understand why sometimes I would set up ads in one campaign and they would have quality scores of three and four and then I would set up the same type of ads with the same type of landing page as far as the elements, but for different keywords, so in a different industry, and I would start off with quality scores of five or even seven.

Sometimes within a day or two they'd go up to eight or nine or even quality scores of 10. I would wonder why is that. That's when I started really playing around with different things that I would try to manipulate quality score with and your max cost per click bid is one. Another one that Marco gave me a hint at, I wasn't able to prove it, was increasing your budget, your daily budget as well.

I wasn't able to prove that and it's probably because I didn't go extreme enough, so we won't talk about that much. I tried playing with landing pages as well and I couldn't manipulate quality score more than just like a point from landing pages. Once I started really honing in click through rates which is always … The strategy for that is just constantly always be split testing your ads and trying to achieve the highest click through rate.

Run two ads concurrently. Split test your ads, so run two concurrently and let it run until you've generated either a certain number of clicks or you've allowed them to test against each other for a certain amount of time. It's usually a function of volume of clicks, right? Let's say I want to allow 30 clicks to this ad and I'm going to go back and take a look and see which ones have the higher click through rate. Then you keep the one with the higher click through rate and you pause or eliminate the one that has the lower click through rate.

Now you write a new ad to split test against your control, right? The one that just performed better. You constantly refine until you get your click through rate up. Here's the thing, what I was saying just a moment ago about starting off with different ad groups and seeing how some would have low quality scores right off the bat and other ones would have higher, and that's based on when you start a new campaign, guys, AdWords will give you a mean or a baseline, a quality score based upon the industry average or the average for, the quality score average for that industry.

If you're in a space where you're running AdWords campaigns where there's a lot of shitty advertisers, in other words advertisers that don't know what they're doing and aren't optimizing their campaigns, your campaign's going to start off with a low quality score and that's only because that's like the mean or the median in the industry of the industry average, if that makes sense.

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The only way to get your click through rate, or excuse me, your quality score up is to start improving your click through rate to get well above and beyond what the industry average is. Once you do that, and I don't know, that number various depending on every industry. For example if I can get a click through rate up to say like 30% in the tree service industry, my quality scores are going to be eight to 10 hands down every time.

If I keep my click through rate down around the 10 to 15%, which I believe is pretty standard for the industry, then my quality scores are going to be, they're going to range between five and seven. Once you get to seven and eight, eight and above, you really get much lower costs and you get the higher quality, the higher ad rank and all of that. I know that was kind of a long winded answer, but I wanted to explain. I haven't tested using the GO, excuse me, the Google short link as the landing page URL.

I don't think it would have an effect, but I haven't tested it. I just wanted to explain really what the quality score, the biggest influence on quality score is going to be click through rate.

Marco: All right, so can I just mention something that I picked up from what you just said and from what he's trying to say?

Bradley: Mm-hmm (affirmative).

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Marco: If click through rate is a factor for quality score and you have a Google URL showing, that's…

Bradley: [inaudible 00:30:16] more clicks, is that what you're going to say?

Marco: Hey. Wouldn't it thereby increase your quality score? We actually show that inside our RYS Academy. Isn't that something?

Bradley: That's a really great idea and that's something that I wasn't even considering when I was answering this, but that's a good point Paul, if you have that GOO.GL short link it's going to be basically a Google URL. That might be deemed more trustworthy by the searcher or the visitor, right? It might end up generating a higher click through rate like Marco just said.

Test it, Paul. Test it and let me know. In fact I might even test that on a couple campaigns just to see. In which case I'll, I don't know where I'll share it. Ask me again at a later date, Paul. I just want to give a quick recommendation. This is not an affiliate link guys, but there is, this is a really cool site. I think it's, what's it say? Ten scores.

Okay, tenscores.com. Check this out. They've got this big pop-up here. Let me close this. I forget how to close this damn thing. Right there. Okay, so Ten Scores. This is a great service. It's like really cheap. It's like 25 bucks for 5,000 keywords or something like that. It's ridiculous. You can view plans and pricing here. Fifty thousand active keywords, up to five AdWords accounts fro $25 a month.

Guys, this is really cheap. Most of the AdWords optimization platforms are really expensive. This one is dirt cheap. I really like it because this is really what turned me on to … I finally started believing that click through rate was the biggest influencer of quality score once I started following the Ten Score blog. Then I ended up purchasing it and I've started using it for some of the AdWords accounts that I manage.

I started seeing actual, real results by just manipulating click through rate. I saw real improvements in quality score just by doing what this blog tells me to do and then I started using the service on some of my accounts. It absolutely is true. For a while there I just didn't believe that click through rate was the biggest influencer on quality score until like I said, and by the way there's a great blog on this site too. Read our blog. Right there.

The guy, his name's Christian I think, I guess the guy that owns this or whatever. It's a great blog. He's got some awesome, awesome articles in here about how to improve AdWords campaigns. I highly recommend that you guys, even if you don't purchase the product or whatever or subscribe to it just go through and start paying attention to these blog posts. Subscribe to the blog because he really has got some great stuff. Okay?

All right, moving on. Tim's up. “Did not get a chance to say thank you for answering my question last week. You guys rock. Always delivering on the answers. Thank so much.” You're welcome, Tim. Our pleasure.

Adam: Now the real Vasquez is here, so watch out.

Maximum Number Of Keywords To Add Within An iFrame Tag

Bradley: That's right. The real Vasquez. Paul's up. He says, “For the IFrame Stacking webinar by Marco he mentioned that we can exploit with our keywords before the closing tag, IFrame tag. What's the maximum keywords we can or should add there?”

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Marco: That's information from a paid webinar. I'm not sharing it here.

Bradley: Okay. There you go. Let's see. “Also what's your take on using exact geolocation keyword phrases that would otherwise cause over-optimization with regular SEOs?” Okay, same thing. Paul, we're going to have another webinar on Monday, right? Is that right?

Marco: Yes we are, but it doesn't involve IFrames. It's a followup.

Bradley: Okay.

Marco: He can ask questions at the end of the webinar. I might answer it.

Previous Business Shows Up When You Google Your Client’s New Business Address

Bradley: Okay, there you go. That's why I was mentioning it because that is an RYS type webinar so that would be a good place for it. James is up, he says, “Client just got a new location brick and mortar shop. Wants me to build citations, but when I Google the address the old business that occupied the spot shows up. When I Google the address the old business shows up. How do I go about getting this done without the old NAP affecting my citations?”

Let's see, oh, “I just got a new client, just got a new location. Okay, client just got a new location. Wants me to build citations but when I Google the address the old business that occupied the spot shows up.” Okay, so what you're saying is there's still citations out there. Okay, I see what you're saying, James. All right, I'm going to share with you a link. It's semanticmastery.com/loganix. In fact let's just type it out.

This, guys, this is the service I use for any sort of … Any time I got a citation or NAP issues I always go to these guys for this because they hands down, if it's a US business it's the best service for this. It's the citation cleanup service. If you go to semanticmastery.com/loganix, L-O-G-A-N-I-X. It will take you over here and go to the services and it's the citation cleanup service right here.

It's 500 bucks for it, but it's totally worth it guys because they will do, at least in the US market they do hands down the best job I've ever come across and I've had to do this many, many times over my career. I've hired virtual assistants and trained them how to do this manually. None of it has ever been as good as what these guys do. They do it very efficiently.

Again, I highly recommend that you check out Loganix. Again, it's 500 bucks, but if you are dealing, when you're pitching a client or prospecting and you go give the pitch, you should already know this. You should already know that there's NAP issues if you've done your research and you should work the cost of something like this into your proposal. Plus we're markup, because you've got to manage it. If Loganix charges 500 bucks for this then I'd be charging the client every bit of 750 or 1,000 bucks for the same thing and that citation cleanup.

That's because you should be marking it up. You're going to be the one managing the project. Just so you know, this is absolutely the service that I use for that. That's the best way to get around it. Okay? James, because it's not something, trust me, that you want to do and like I said, I've even hired virtual assistants and trained them how to do it. They're still nowhere near as efficient as just having Loganix do it so it's worth the money. Okay?

That's the first thing I would do. I would hire them to clean that up by the way because they can go, what they'll do is they'll literally reach out to all the business directories that have the old business location in there or whatever, whatever the problem is and they will contact the business directories and manually and ask them to update the records.

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They'll provide the proper data and then about 70% of the business directories will update based upon their outreach, okay? I'd clean up before you even start building new citations to the client site because otherwise you're just spinning your wheels. Building new citations when there's NAP issues isn't going to help. You need to clean up old incorrect NAP … Incongruent NAP data first. You've got to clean that up first or else you won't see any results.

All right? Paul's up. He says, “Bradley, when you go about securing virtual address for your lead gen sites for GMB, are there any issues with getting more than one address at the same post office say for three to four different niches? How do you circumvent this if it's a problem?” Paul, I haven't run into any problems with that because every single box that I get is a unique box number. It counts as a unique address. Okay?

I've got some post offices where I've got several different businesses in that exact same PO, or excuse me, post office. It hasn't caused any problems for me because it's a unique address. Just don't be cheap and try to get one box and use it for six businesses. Don't do that. PO boxes are cheap enough that you don't need to do that. You can get a separate box for every business, all right? That's what I do. I get a separate box for every business.

Ken says, “Where can I find a Google My Business URL?” Ken, there isn't one anymore. Well, you get the Google Plus URL. Remember, there's brand accounts and there's local accounts. You can get a Google Plus URL for those, but the Google My Business URL is the maps URL now. Go to Google Maps, search your business. You already know how to do this but for the benefit of everybody else, let me do it.

Go to Maps. Put your business name in. We're going to type in Semantic Mastery in Gainesville right there. This is our local, right here, this is our local listing. Then you just click the share URL. You can use the short URL, that's fine and it's a GOO.GL short URL right there with the maps in it. Okay? That's your Google My Business listing URL now.

Or you can use the Google Plus, but the Google Plus one doesn't, this is where you want to send, this is actually your Google My Business URL now is the Maps URL because all of the data and everything is right here. Reviews, everything is all here. It's now longer a Google Plus URL. That is I guess in the back end they're connected somehow. In the basement of the Google building they're connected somewhere, but it's the Maps URL now is the GMB listing, okay?

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Content ‘Curated’ And Hosted On Another Website: A Legit SEO Practice?

Next. Ryan, let's see. He says, “I have been contacted by a salesperson to do some content marketing with the following site. Okay, the gist of the campaign I guess is what they will take existing, is they will take existing content that is already hosted on my site and curate the content and host it on their site for SEO traffic. I got the curated version of the content and noticed that the article isn't altered much at all other than changing words to past tense and swapping out some words using synonyms, so basically they spun it a bit. My question is is this legit SEO practice? It fees like cheating Google or trying to trick Google. How does this rank, site rank articles to get SEO traffic when their URLs are defined by parameters? In other words they're not pretty links. Is there any value of having people read your content on other domains that you can't capture leads, data, re-market? Still can't grasp the concept of having people read content on someone else's domain.”

All right, the only thing, and I'd love to get some comments from my partners on this as well, but the only thing I can see of any value of doing that would be for the backlinks if they're properly citing the source. In other words if this website that “curates” in air quotes, the curate content and all they're doing is republishing your articles, if they're attributing, giving proper attributions, so they're citing your website as the original source and then giving you a backlink I could see that possibly having some value.

You have to check though, the domain metrics, the relevancy, all of that, but that's the only thing that I could see. The only benefit that I could see, in fact the fact that they're just taking your article and spinning it a little bit and then republishing it is in my opinion would throw up a red flag. I would avoid doing it altogether. What do you guys think?

Hernan: Yeah. Well, unless they are writing the domain, unless you correctly stated, unless they are citing the source, leaving a live backlink, even if it's not a live backlink, even if it is … domain.com, that counts as a citation as well, you know? Because Google will actually input that domain even if it's not linked. It doesn't carry the same amount of [inaudible 00:42:07] and you need to be constantly surrounded by authority content and sorry, on an authority context if you would.

For example doctors or scientists, that they do not have a website, et cetera, et cetera, but they are, their names are being put on paper, et cetera, et cetera. For example on Google Scholar, those guys, those names become influencers at some point and the same happened, that's the internet of things. That's why we are called Semantic Mastery because when you start having your domain, even if it's not linked, but surrounded by other authority domains, you start rubbing some of that authority as well.

Even, again, if it's not linked. If it's linked, way better. That has to be natural and that has to be mass, done in a massive way if you would for it to get any insights or any … To noticeably affect your rankings if you would. I don't think I would do that. If anything I would just try to curate the content as Bradley was saying, but in a more curated way. Not only changing the verbs, the past tense. That doesn't cut it. Yeah, go ahead.

Bradley: I just want to jump in real quick guys, because remember, when you curtate content you don't change the content from the source that you're curating. You don't change it because then you're not curating. Then you're spinning and that's bad. That's a no no. I don't use spun shit to link to anything, any sort of money site, right?

When curating, guys, you're supposed to grab a piece of content and not alter it in any way. If you alter it now you're actually plagiarizing right, because you're changing content and rewording it and treating it as if it's your own. If you're citing the source and it's different then that's not the same either, right? You shouldn't be altering the content at all if you're curating. If these guys are just spinning your content and republishing, to me it seems like they're just stealing your damn content.

Marco: Not only that, canonical points to their domain, not his. It's just totally grabbing what he produced, as you said. It's spun content. The metrics are great, so unless he's getting a link, but what I'm seeing is the inter-linking and everything is to their own … They do a great job of inter-linking, but if they're linking out to you and … The one thing that they're really good at is picking out spun content. This can get you in a lot of trouble, especially since the canonical is pointing to their page and not yours.

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Bradley: I agree.

Marco: Again, it should be your original piece that you wrote posted on their website saying this article originally appeared, dah, dah, dah, dah, dah, and that tales care of everything with the canonical going over to your website. That's the way that it should be properly done. If not then the only ones that are benefiting from this …

Bradley: Is them.

Marco: … is them. They're making it look like your article isn't the original article and that you actually spun because they have actually more trust and authority than you do.

Bradley: Yeah. Without doing more research, Ryan, on it myself I would suggest against it. You're going to get contacted guys by promising, things that sound promising all the time now that you guys are, if you're in the digital marketing space it's going to happen. You're going to get contacted. We get contacted all the time, Semantic Mastery does, about like with all kinds of just scammy shit that sounds promising, but when you do some real investigation you find out that it's all, most of it is bullshit, right?

Because they contact, guys, they do this. It's a numbers game, right? They blast blanket out these sorts of sales messages and in experienced people that don't know any better will think oh man, this sounds awesome. They'll do it. Well guess who? There's only one entity that benefits from that and that's the company that solicited for the salespeople to do that. Right? Does that make sense? Most people aren't going to benefit from that because a lot of the times, like what Marco just looked at the site and he's looking at the canonicals and internal linking. They're benefiting, but I don't see how Ryan, your site is benefiting at all.

That's what I'm saying, we turn down those kinds of offers all the time. Yeah, I used to actually look at a lot of them but then I realized that 99% of them are just bullshit offers that aren't going to benefit us in any way and unsuspecting people will think oh man, that sounds awesome and then they'll do it. All they end up doing is promoting or improving the other company's assets and reducing their own. Okay? I recommend against it, but without any further research I can't speak exactly to it, but I don't think I would do that.

Power Up A PBN By Using FCS To Send Social Traffic Or Links

Okay, James is up. He says, “Can you breathe life into a PBN by using FCS to send social traffic or links to the pages, pages that you don't own that power up your PBN and do you think that's a good idea?” Okay, sending just social links isn't going to help much guys. I found especially within the last year or year and a half that spam social signals really have little to no effect at all on ranking or anything. Sending real social signals, that has a huge impact.

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What I mean by that is sending traffic would absolutely help. Cue up Crowd Search, right? Adam, that's a cue for you. Grab the Crowd Source link guys because that absolutely works. I've been talking about sending social traffic using Crowd Search through sending traffic through social properties as well as like PBN links and all of that kind of stuff for a year and a half or two years now because I've been using it that way for, that's primarily how I use it. I use it for navigational searches which are brand searches because that helps to improve site weight and increases the authority of the site, the brand authority, okay?

I also do a lot of referral traffic, referral traffic through social media sites, through citations, through press releases and through PBNs. Or other external links is what I'm saying. They don't have to be PBNs. For example if you have a guest post somewhere, you can send click through spam traffic to the guest post and then have them click the link over to your site. It's within the content of the guest post.

Here's the key guys, especially if you have access to the properties, if you control the properties that you're sending the social traffic through to ultimately land on your money site, if you have analytics on your site it's going to be picked up as referral traffic anyways, but if you don't have analytics on your site, use a GOO.GL short link. Because then you're allowing Google, you're injecting analytics into that link. GOO.GL short links do that.

That way you can basically force Google to recognize that you're getting referral traffic from citations or social media properties or whatever, press releases, anything. You can essentially inject analytics right into the link itself. Again, I know Adam is telling me five minutes. Again, I wouldn't recommend just sending fake social links. Social links and social signals are different. Social links, that will help a little bit, but social signals, they really don't … Like spam social signals, I don't see them as having any value anymore whatsoever other than to just give the appearance of social proof for visitors, but that's not an SEO thing. That's a human thing, right? As far as traffic, traffic absolutely will help, so you can do that. You can use Crowd Search, that will automate it for you.

Marco: Yup. For Google to pay attention a link needs three things right? It needs activity. It needs activity on the link, relevancy of the link and the trust and authority of the link. If you're manipulating those three it better be done right or you're in trouble. Just to keep in short.

Linking Videos Of Different Companies Under One Main Silo

Bradley: All right, we've got two more questions and we're going to run through both of these just because and that will wrap it up because it looks like we answered all the questions that were posted prior to the webinar starting. Tom's up. He said, “YouTube silo question. If you have a main silo for a broad keyword, say plumbers, that is made up of videos of different companies, IE different locations, do you still link from one video to the next?”

That's a good question. I'd have to think about that one, Tom. Honestly I probably wouldn't. I don't know. It depends on the silo itself. What type of relevancy I'm trying to push where if that makes sense. I don't know know that I would do it with separate companies because I typically keep my playlist silos separated by company for the most part. I have a few old directory sites that I still manage that have more that aren't necessarily structured that way, but I've seen better results.

Because I try to compartmentalize. From an SEO standpoint there probably is some benefit to that, Tom. What I'm always worried about is a visitor coming. Let's say you have company A and company B. Company A you've got their video ranked and company B, maybe you have their video ranked too. They're sharing, they're both linking to each other in the descriptions in the playlist. They're both in the same playlist and they both link to each other.

Then I don't want a customer viewing the video, so a lead, a lead viewing the video and the clicking the link to a competitor. Even if the competitor's in a different city which means they wouldn't provide services, it's just a distraction for that. I like to try to separate that stuff, but from an SEO standpoint yeah, there probably is some benefit to that, but I don't like commingling client accounts that way, if that makes sense. I'd have to think about that one a little bit further, Tom to give you a real definitive answer. I just can give you my preference and that would be to not do it.

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From an SEO standpoint I can see some benefit. Tom says, “I know it's technically what makes a silo, but I wonder if clients would frown upon it.” Yeah, that's funny. I didn't even see that part till just now. That's exactly why I wouldn't do it. Again guys, SEO, you want to strike a balance between doing things for SEO and doing things to keep your clients happy and humans happy, right? I try to always strike that balance. When in doubt, err of the side of humans, not machines, if that makes sense.

Images In PBN Having A Link Back To Main Site As An Additional Linking Opportunity

In this case just for the client relationship I would probably advise against it. Last one, Dr. Brian McKay, “What are your thoughts on images and PBN having a link back to the main site as an additional linking opportunity?” Yeah, sure. Brian, when I used to do a lot of PBN work I would do that a lot because guys, the anchor text for an image link is your alt text. You can use images and I did that a lot in fact. That way it would give my sites that I was linking to from the PBNs a more natural link profile anyways.

Because I would be using image links and then I would use the anchor text essentially is the alt text of the image. I wouldn't spam them, but it just would give a nice variety. You absolutely can do that as another linking opportunity. Just remember guys, alt text is supposed to be, and I've been doing this for years now, but alt text is supposed to be like I know for SEO purposes we stuff keywords in there and that kind of stuff. Alt text was originally generated for people that were visually impaired.

They can't see very well and there's programs that will read webpages aloud so they're audible, right? Alt text is a way for those type of programs to describe the image, what the image is. I always try to optimize my images with a descriptive phrase of what the image is about. Of course I try to work a keyword in there, but I try to make that alt text as descriptive of the image as possible. I've found that that has abetter SEO effect because it doesn't trigger over-optimization. It's more natural based upon what it was originally intended for, if that makes sense. Okay? You guys have any comment on that before we wrap up?

Marco: Not me.

Bradley: Okay, perfect. All right, well sorry we ran out of time, but it is what it is.

Adam: It's all good. I think that was a good one. I just want to remind everybody, if you're new keep coming to the Hump Day Hangouts. If you're not new keep coming to the Hump Day Hangouts. If you haven't yet, by all means check out Syndication Academy. I'll pop the link back on there. We want you guys to check it out. I think it's fantastic starting place. We've been getting good feedback from people, but we weren't doing our part and letting enough people knowing about it so we want to fix that.

Hernan: Sounds good.

Bradley: Cool. All right everybody, no additional webinars today, so we'll see everybody when? Tomorrow for the RYS webinar, right?

Hernan: Yeah. Yup.

Bradley: All right, you all be there.

Marco: I'll be there.

Bradley: All right. Okay. Bye guys. Everyone have a good night.

Hernan: Bye. Bye bye.

Marco: Bye everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 124

By April

Click on the video above to watch Episode 124 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.




Bradley: I'm sure we're live, already.

Adam: Well, we are now. Hey, everybody. Welcome to Hump Day Hangouts. This episode 124, on the 22nd of March 2017. We got almost everybody here, I think Hernan is out doing something amazing or I don't know. Actually, he's just not here. Anyways, let's go around and see what's up with everybody. Sorry about my non video, I know everybody is just looking forward to seeing me, but apparently my bandwidth isn't so great, here, while I'm on the road. Let's see picking the top right.

Bradley: The problem-

Adam: Is it?

Bradley: The problem is, Adam, my beard isn't as majestic as yours.

Adam: I know. I'm getting tied down. Now, that I'm getting it trimmed regularly and I don't look like a hobo, I'm being cut off on the camera. We'll start in the top right, Marco, how's it going, man?

Marco: Hey, what's up man? Doing good. Just lots and lots of spam, I mean testing.

Adam: Good recovery. Chris, what's up, man?

Chris: Doing good. Good to be here on another Hump Day.

Adam: I second that. Bradley, how are you doing, today?

Bradley: Happy to be here. I got lots of questions, already, so I'm ready to go.

Adam: All right. I think, this morning everyone probably heard, I'm going to let Bradley talk about this a little bit, because Bradley is going to be working, or sharing some information about the case study. Actually, I'll just kind of hand it over to you, Bradley, if you want to tell people about the [inaudible 00:01:30] case study stuff.

Bradley: [crosstalk 00:01:32].

Adam: Tell them about that, and we can pop some links in there for people, if they're interested.

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Live Rank Sniper Webinar 

Bradley: All right. Yeah. Sorry, guys, I'm looking at a text file to grab some links that I can drop on the page. All right. Peter Drew, a great developer, a friend of Semantic Mastery, the link is on the page, now, guys. He launched Live Rank Sniper, it's been in beta for like a year. No shit. I've been part of the beta testing group. I like to jump in on every one of Peter Drew's products, because they're always really good. Anyways, I've been using it on and off again for about a year, but I haven't used it much, but the launch is obviously happening today. I'm sure you guys have gotten a million emails about it, from us as well as many others. It's a great product, and in fact, we're having a webinar, so I dropped the links on the page, guys. By the way, did we check to make sure the page has got the video right? Let me just double check-

Adam: [crosstalk 00:02:27].

Bradley: Sorry guys. Yeah. Okay. It's good.

Adam: We're good.

Bradley: Anyways, I dropped the links on the page, but we're having a webinar with him tomorrow night at 7:00 p.m. eastern, I believe. Is that correct? I'm looking at-

Adam: Yeah.

Bradley: Yeah. 7:00 p.m.

Adam: Yes. 7:00 p.m.

Bradley: 7:00 p.m. eastern. It's a great product and I was originally going to just do two projects as a case study, as a bonus for anybody that purchases through our link, but knowing two wasn't enough, apparently. I've actually got like four separate, or excuse me, four local case studies and another one, which is a near me case study that I've been working on diligently since Saturday. Literally, I've spent the last four days working on these case studies and I hope to have them 90% complete by the webinar tomorrow. If not, we'll just setup a membership site or something, or whatever that we can add the additional remaining content into. It's working really, really well. I absolutely love it.

It's a really simple software to us, there's a very little learning curve, and it does what it's suppose to do and it does it well. It basically pokes keywords, but what's great about it is it pokes keywords using scheduled live events, which means you don't have to actually stream any videos, so essentially it just creates the live events and then it goes and it ping's them, it gets them indexed. It's a you bot, guys, so the bot just runs in the background and it will go schedule the events, use a spintax, you can add geo coordinates like the location meta tags, that kind of stuff.

Tags, I said, I think I mentioned spintax, already, but you can schedule, you can add unlimited accounts, YouTube accounts to the software, which means you can, I think it does, I think Peter says it does 15 live event's persona, or per account that's added to the software, but I've been testing it heavily over the last few days, and I've seen it go up to as much as 25, so I'm not sure exactly what the number is, but the point is that it goes out and schedules all these events, and then it ping's them, and then [inaudible 00:04:38] anyone that lands on page one or two of the indexed scheduled events then it will put them into a text file.

Then, you can actually use the software to stream a prerecorded video directly to that live event, if you'd like, or you can just delete everything and you know, which keywords are going to rank, because it's just like any other poking software in that respect. I like it, because it doesn't require any video uploads at all, but you can use it for money channels, which is what one of the sites in the case studies that I'm working on, or one of the YouTube channels is an actual money channel. I didn't see any reason, I mean, I've used about 25 different YouTube channels in the last four days, because I've got batches of five.

I've got one group of seven channels, and all the other groups are five channels per campaign, essentially. That allows me to do up to 75 videos in one round. It's really amazing. I really like the software a lot. I've been using it real heavy the last few days and I can see that becoming more and more a part of my normal strategy. Once poking has been done and I've identified keywords, depending on how I set the campaign up originally, I may do that through the money channel, so that I can just stream prerecorded videos, that works great for client channels, guys, because if you've got good videos from clients that can be ranked, using livestreams then that's a great way to do it.

Because remember, you can take the same video and livestream it over and over again and it's going to be unique every time. [inaudible 00:06:10] that way, but if you've got decent quality videos anyways then it wouldn't really be considered spam in my opinion, unless your competitors complain about it. Other than that, if you want to test keywords, it does it very quickly.

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You don't have to worry about any videos, and then you can go back through, if you're using like persona channels, for example, you can go back through, delete everything, but you'll have a record of what ranked, and then you can use other software, or other programs, or whatever you want to actually upload or publish the videos for those keywords. It's entirely up to you, but I've been working on it heavily for the last few days. It's called, Live Rank Sniper, Scott, I just saw your question come in, or your comment. Yeah. It's really, really cool, and again, we're going to be on a webinar with Peter, tomorrow night and anybody that purchases through our link is going to get access to the case study details that I'm going to be sharing. Check it out. Okay?

Adam: Yeah. Awesome. By all means go signup for the webinar. Check it out. It's one of those, obviously we don't tell people to buy stuff that they're not going to use, but come check out the webinar, see if it's something you can put in your toolbox.

Bradley: Yeah.

Marco: I have an announcement, if I may.

Bradley: Mm-hmm (affirmative).

Marco: I'm going to be doing another webinar. Another one of those, just super secret spicy hot type shit webinars, where I tend to give the farm away. If people want to learn more about the knowledge graph, knowledge panel, RankBrain, how you can even train the bot to see whatever you want it to see. I talk about that, and ambiguity, and complexity, and get some more of my secrets. It's being setup, we don't have the webinar page ready, yet, as soon as we have it ready we'll mail it out, and I'll also post it in our group, so that it's available to everyone. Now, here's the caveat. Right?

This one is going to be offered live only, barring technical difficulties, once it's done, and I'm sorry for those who cannot attend live, but if you do not attend live it goes on pay per view, no, we're not going to make any exceptions, there won't be any reason, nothing. It's going into the Marco retirement fund, excuse me, it's a pay per view, and that's it. I suggest try to get it live, try to be there, it's going to rock. Again, I'm going to give everything away that I can and I hope to see you all there. April 3rd, tentative. We will be giving more information during the week, as I said in the groups, in email, so just stay tuned.

Bradley: Yeah. Cool. All right.

Adam: One more quick one, real quick. Also, next week we've had a lot of questions about this and with the RYS Stack, stuff that you can now get through Serp Space, and it's something that we offered for a while, we're going to be explaining more about that, how you can apply it, how you can order it, when to order it, things like that. That's going to be next week, so if you're interested in that just keep your eyes open, we'll be holding, it's going to be a short kind of informational webinar about RYS Stacks and how you can do that. That's going to be awesome. That will be late next week.

Bradley: Yeah. That's next Thursday, correct?

Marco: Mm-hmm (affirmative).

Adam: Yeah. We'll be sending out some more info, so you can decide if that's something, you know, if you're doing client work, or your own stuff, why you would want to do it, stuff we're going to cover in the webinar.

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Bradley: Yeah. Okay. All right. The last thing, I think, well, somebody had a question about Live Rank Sniper, “Will it work for launch stacking?” Yeah. It will probably work really well. I haven't tested it with that, yet. I'm testing it with near me keywords, which are national. It's doing fairly well with that, it's working like crazy for local. For near me keywords it's working okay, but I just started really heavy testing it. The last thing about that is, but for launch stacking stuff, because those keywords are new, they will probably perform will, but you'd have to play with it, I suspect it would perform more, but I don't know. One last thing, guys, we started our livestreams on a daily basis, we're doing, each one of us, Monday is my day. Hernan has Tuesday. I know, I think Chris, do you have Wednesday?

Adam: Chris is being oddly silent.

Bradley: Okay. No, but it's Wednesday. I think, Adam has got Thursday and Marco's got Friday.

Marco: [crosstalk 00:10:36].

Bradley: Okay. We started doing our Facebook livestreams and it's just once, Monday through Friday, each one of us are going to jump on and just do a quick livestream rant about whatever we want to talk about, but I know we talked about this months ago and we never actually got it started, but we started it this week. Monday, was the kickoff of that. So, if you guys have anything that you would like for us to talk about, this is not a Q and A, like a marketing question and answer like a how to, if you have questions about high level stuff, mindset strategy, or anything else, whatsoever outside of technical questions then you can post them at rant.semanticmastery.com, it's a 100% anonymous, so we won't even know who's submitting comments or stuff for us to rant about, but anything that you guys would like for us to talk about outside of technical answers, like how to stuff, just post there. Again, that's rant.semanticmastery.com. It's a Google form, you can submit anonymously and then that will give us stuff that we can pull from for content for our daily livestreams. Okay?

Marco: Okay. Yeah. I just want to add that if you're sensitive and you're offended easily, and you don't want to cry then don't be there on Friday when I'm on.

Bradley: Yeah. Their raw, guys, these aren't going to be polished, at all. The occasional cuss word is going to, in some cases the frequent cuss word is going to slip. It's rant mastery, you know what I mean? If we want to rant about something, we're going to rant. Just know that it's going to be unfiltered, so if you have sensitive, if you're sensitive to that kind of stuff just don't watch. That's all. All right. Okay. Cool. We're going to go ahead and jump into questions guys, unless there's something else.

Adam: Yeah. Let's do this.

Bradley: Hello?

Adam: Yeah. You're good.

Bradley: Okay. Finally, it's slow. This is the Rant Mastery page that you'll be taken to, guys, if you go to rant.semanticmastery.com. All you got to do is put in your comment right there and watch this lovely video, that has become the motto of Semantic Mastery. All right. With that said, let's get into questions. You guys seeing my screen okay? Hello?

Adam: Good to go. I've got your whole screen.

Duplicate Content Issues From Copying Product Description And Canonical URL Tag Of Original Product Page To A WooCommerce Affiliate Site

Bradley: Okay. All right. By the way, Wayne, thanks for that. Prick. All right. I'm not going to say his name, because I'm going to screw it up if I do, so first question up is, “I have a WooCommerce affiliate site, is it okay to copy the product description in add a canonical URL tag of the original product page? Does it create any bad impact or issues? Is it okay to copy the product description and add a canonical URL tag of the original product page?” Okay. I wouldn't do that and the reason I say that is because if you add a canonical to the original product page then Google is basically going to disregard your page.

As far as for ranking purposes. Right? Google is going to look at your page and it's going to recognize the canonical is pointed to the original product page and it's going to pass the credit to there. If that makes sense, so you don't want to canonicalize something to another domain unless you're intentionally trying to push the relevancy to that page. Right? Because canonicals are typically used within the same domain. You can do cross domain canonicals there's no doubt, but there's really no reason to do that, unless their both your domains and you're trying to push credit from one domain to another, but in this case as an affiliate you don't want to push the credit to the original product page, because if so then you're basically passing any authority that you had over to there. Does that make sense?

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Yeah, again, I wouldn't do that. I would not canonicalize it. You can take the product description, I mean I don't know what the legalities of that are, I'm not an attorney, but personally I just copy the damn product description, I might add a couple of lines of text above it, or below it to make it somewhat unique, but other than that, I would definitely not canonicalize it. Okay.

Redirection & Duplicate Content Concerns WIth SEO Switchbox Strategy

All right. Dean's up, and he says, “I am considering the SEO Switchbox strategy, not sure how to word this, but the question is with the RSS syndication strategy how can posts be made on the clone site, if the site redirects to the client site when visited. Also, if a post is made, the same post won't be on the clients site it will be on the clone site, so is that just left normal part of the clone site?” All right. I'm not going to even finish reading this question, Dean, just because you're a little bit confused about the process. This has been covered multiple times.

This is something that would probably be difficult to find on our YouTube channel, but there is something that I did want to point this out for people that are new, if you go to our YouTube channel, guys, for example, if you just go to YouTube and you search, I'm going to just walk you guys through this, and then Dean, I'll finish answering your question. Excuse me. Why did I just type that into there? If you just go to Semantic Mastery, search it, and then just go to the channel, so click on the channel button, and Dean, I know you probably know this, but this is more for the benefit of new people.

If you click this little search icon here, guys, and search, because of all the Hump Day Hangouts and because we actually have a team that splits up our Hump Day Hangouts in the individual questions and answers, a lot of the times some of these questions can be answered just by going to search channel. You just type in your query, here, and hit enter, and then you can kind of look through there. Again, Dean, I'm going to answer your question in just a minute. The other thing is guys remember at the support.semanticmastery site, so support.semanticmastery.com we have a knowledge base, if you click on that, you'll see that we have, by the way, Adam, we need to change that, just as a side note.

Adam: Mm-hmm (affirmative).

Bradley: Our knowledge base, we have categories here that you can go into and look for frequently asked questions. Okay? Because that kind of stuff comes up often. Now, Deans question isn't really a frequently asked question, so I just wanted to point that stuff out guys, because people that are new to us might not know this, and this will give you a way to find answers to a lot of common questions. All right. Back to Dean, Dean when you do a-

Marco: If I may before you get into answering his question, I think, Dean just joined our Mastermind. If he did, then, he's more than welcome to post questions, more advanced questions in the Semantic Mastery Mastermind for webinars, or for us to answer them there. He has more availability to it.

Bradley: I know he joined RYS, I didn't know that he joined Mastermind, but that's awesome if he did. Okay. All right. Dean, to get back to your question, and I apologize for that, all right, so with the Switchbox SEO strategy or when you're cloning a client site, I've mentioned this before, but you don't, there's certain things that you're not going to do through your domain. Okay? Number one, is when you're syndicating content from the client's domain, it's going to be pushed out to the clients branded network, and the back links are going to point back to the client's domain.

There's really no other way around that, well, there is one other way around it, which would be to publish the post on your cloned domain that would go out to their network, then you'd have to 301 the post URL to the clients post URL, but you'd have to duplicate the post on the client site. You can see how quickly this gets out of hand. That's why we don't bother with that. My point is you don't, you cannot do the content marketing from your domain, because there's no way without having to publish the post twice, once on your domain, and then once on the client's domain, and then redirect from your domain to the clients, your post URL to the clients post URL.

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Then, if the client ever looks at their branded syndication network and they see your domain, that's going to bring up a question. Right? You cannot do that. Remember, the client is paying you for content marketing, too, if that's part of your SEO strategy. That is absolutely part of my SEO strategy. Right? Content marketing and SEO are one and the same in my opinion. They go hand in hand. When I do content marketing, it goes from the client's domain out to the clients network. There's just no way around that, but that's what they're paying for, so it's not a problem. Right? To me, it's not an issue.

The other thing is when you're building citations, when you build citations, you got to build them directly in the client's domain, not to your domain, or else you will screw up the NAP. Right? If you're listing your domain in the name, address, and phone number, the NAP, if you put your domain in there then it's going to screw up the NAP data, so you cannot do that either. You got to build citations directly to the client's domain. Does that make sense? Those are two examples, or two instances where the Switchbox strategy doesn't work.

What I do with the Switchbox strategy, where I clone the site, it's strictly for pages, not for posts. It's the core of the site that gets cloned, and then everything is on a one to one ratio, so it's a page by page redirect to the clients site, and then I do external link building to that page, so you guys know that the majority of the SEO work that I do, or the kind of SEO that we practice is we do mostly the IFTTT networks, and other tier one links like citations, and press releases, and things like that. But, the majority of external link building that we do, or inbound link building that we do is too the tier one properties, not directly to the money site.

That's what I'll do with the 301 domain, that's my own domain, is if I'm going to be doing additional external link building, which we do from time to time, when it's needed, then I will do that to my domain, that's 301 to the client's domain. In the event that the client decides that they don't need me anymore, I can lift the 301 or remove the 301 redirects from my domain. The client still gets to keep much of the SEO work that was done, because all the content marketing is going to benefit their site. All the citation work that you did is going to benefit their site.

The only thing that you're going to end up recovering is any external inbound links that you built. Right? That's going to be pointed at your domain, when you lift those redirects it's going to remove them from the client's domain and their going still be pointing at your domain. It doesn't mean that when you remove the redirects your clients domain drops out of the index, and yours is replaces it. That's not the way it works. Chances are if you've done everything right the client's domain may see a little bit of drop, but they'll probably still be strong, anyways, because of the content marketing, the citation building, everything else that you've done. Right?

The client's domain will probably still be strong. However, your domain, now has already has a bunch of SEO work done from any external link building already in place, so you are not starting from scratch. You're starting from a position, a well placed position already, as far as, how much SEO work has been done to your domain. Does that make sense? It just gives you like a jumpstart on setting up a new site, because now you have a site that's already had SEO work done.

Of course, you're going to have to go in and change some graphics, you'll probably have to reword the content, somewhat, change contact information, stuff like that from the cloned site, it cannot be a copy of the clients site, obviously. When you revive it as your own, I mean, if that makes sense, but you can change all that stuff out, swap out some details and then you can sell that site or lease that site to another provider, another contractor, another business in that same industry in that same city. Right?

Or, you can keep it as your own and use it as a lead gen site, that's what I do. That's typically what I will do, and it's only happened a handful of times in my career, but I've done that where I've ended up turning the cloned site, with some editing, or some modification into a lead gen site, and that way it's my asset, and that's why I do that guys, so that as I'm building up client asset, at the same time I'm building my own assets with no additional work on my part. Does that make sense? Okay. Well, hopefully that was clear, Dean. We're going to keep moving we've got a lot of questions to get through today.

Different Gmail Address For An IFTTT Network

Wayne's up next, he says, “I outsourced the build for a tier one and tier two network for a client. The service provider set up a new Gmail account and used that for most of the web 2.0 profiles. The client already had a Gmail account,” I think, didn't we see this question last week? I swear to God I saw this question already, once and we answered it, but that's okay, we'll go through it again. “The client already had a Gmail account for YouTube, Google Plus, Google My Business, and Blogger, should I run a network as it has been built with the different Gmail address, or should I rebuild the entire network making sure there's only one Gmail account across the board? As of right now, I'm moving forward as is. Wayne.” The service provider, I'm assuming this wasn't Serpspace.

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Anyways, with that said, let's see … It's up to you, you're going to get more authority out of it, Wayne, I just had to read the question a couple of time and process it. You're going to get more authority out of it. It will be better if you swap out the Google accounts with the ones that you already had. It's a little bit of manual work on your part, I know that. Depending on the service provider, I know at SerpSpace, we will go in and make changes, we charge a service fee for it, but we'll go, we'll have our builders, if we built the network for you, you can submit a support request, and ask for it to be, the network to be reworked a bit, if you explain that kind of stuff, and provide the details, and we will do it.

Now, if we didn't produce the network for you, if you bought it from another provider, don't send it to us and ask us to fix it, because we're not going to. If you bought it from us then I know you can submit a support ticket and just pay a service fee. I don't know what that is off the top of my head, I think it's 20 bucks, but I could be wrong, to go back in and edit it and swap those profiles out. What I mean by that YouTube, Google Plus, the GMB, and Blogger, you can swap those out if the details our provided. All right. Again, we charge a service fee for that, unless that was made up front when you ordered the network. Even then, I think we still charge a service fee for custom stuff like that. Okay.

Adam: Also, real quick, just something to say, because I saw a couple of support tickets about this, and people are like, “Hey. You know, why should we buy network via SerpSpace,” and I'm not going to say that we never make mistakes, obviously it's a human process, but our quality is very high and if there are mistakes they get fixed.

Bradley: Yeah.

Adam: That's just one of the reasons why buying through SerpSpace makes sense. I mean, it's the process that Bradley developed and we've ported that over so that other people could take advantage of that. I just wanted to put that out there, too, since there are questions people ask and fairly so, “Why should we buy through SerpSpace?”

Bradley: Yeah.

Marco: Yeah. That's exactly what I was going to, well, one of the things that I was going to say is we have the experience. We've been doing this for years and years. We have it down to a process. If we get it wrong, we do what we have to, to fix it. Now, if it's something like this, where I don't see any wrong in this, it's just that he wants the clients Gmail account to be the one that's triggering everything and in charge of everything, we do go in and fix it. We charge a minimal fee of 20 bucks. I mean, come on, it's like, yeah, sure go get it fixed, but what sets us apart? Why should you buy from us? We're the originators, guys. We do it right.

Bradley: Yeah. And, it's 100% manual, guys. These are completely hand built. Everything that we do in SerpSpace is 100%, as far as the network building, 100% hand built there's no automation involved, whatsoever. Because of that they're stronger. They stick longer, for the most part, unless you're doing some really nasty spammy stuff. Also, in case something goes wrong or you have a custom request like this it's easier, because it just gets routed back to the original builder, so they're already with the project, because they built it and they can go in and make those changes very, very quickly. Right?

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Otherwise, the only other thing, Wayne, is again, if it's another service provider they probably won't do that for you, but you can do it on your own. To do something like that on your own it would take you probably about an hour. Depending on how much you think your time is worth, if you have, again, if you bought it from SerpSpace and asked us to fix it then it's a small nominal fee, and in my opinion it's definitely worth the money, because if it takes you an hour, I think an hour better spent doing something else.

It is kind of a pain in the ass, because you have to go in and not only update the applets inside of IFTTT, but you got to go through all of the properties that are interlinked, if they're interlinked properly and swap the URL's out. If that makes sense? Okay. Again, a little bit of a pain in the ass, but it can be done manually. It would probably take you about an hour, or you could ask your service provider, chances are they're going to deny that, but you could always ask. I think, it's going to be stronger if you swap those out, you can proceed the way that it is, but just know that you're not going to be pushing authority into that one profile, or brand account as much as you would if you were using the actual client accounts that were set up, originally. Okay.

Using VPS For PBN

Cass is up, says, “Hi. I was watching your explanation about PBN's and IPN hosting,” excuse me, “an IP hosting, if I need a class IP for each PBN, why shouldn't I host all my PBN's in one VSP?” Okay. He must mean VPS, “and use services of Cloudflare like 100 unique IP's and name servers. It would be nice if you would tell me if it's any good.” Well, you can. There's just, okay, here's the thing with Cloudflare there's a block of IP's, so I don't know that it's a 100. You can actually search that in Google and it will show you.

Let's take a look at that real quick. What I would suggest is using multiple DNS services, so that you're not just using one. If you look at IP ranges, so go to cloudflare.com IP's guys, here's the IP ranges. Okay. That's what you got. Right? These are ranges, here, so you can see zero to 20, so there's 20 IP's, but those are class D, so that you'd get, these are all on the same, the only thing that's unique is the last part, what do they call that? Subnet, or whatever. My point is you do have a good list of IP's, but I won't recommend doing, because we've done that, too.

For example, in the Mastermind we talked about hybrid PBN's, I cannot get into the details of that, but hybrid PBN's are where you buy an expired domain, you build a PBN on the site, on the root domain, and then you build a bunch of sub domains, and you can host the sub domains on various IP's. Right? Remember guys you can create sub domains and map them using third party DNS services to other IP's they don't have to be on the same IP as the root domain. We talked about using various sources, you can use Amazon S3, you can use other Cloud storage accounts to host HTML files, you could do other hosting accounts.

You could do all of that and map the IP's, so that you have multiple IP's for a PBN cluster that's built off of one domain, with a bunch of sub domains all having unique IP's. Does that make sense? The way that you can do that is using multiple third party DNS services. My two preferred ones are CloudFlare [inaudible 00:30:38] and Amazon Route 53. Okay? They will give you a range of IP's and you can do what you're mentioning, but I recommend using more than just one, like more than just CloudFlare, is my point. Okay.

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Marco: If I could just add. I hate this word, PBN, because it's not really PBN, what he's doing is he's probably buying either expired domains or domains with metrics, resurrecting them, setting it up, and then driving a link from that to whatever the destination is and that's not the definition of a PBN, because a PBN is a set of websites that are linked to each other and built for the sole purpose of providing a link. You had big PBN networks taking down where you go in and you'd get your URL and multiple, it depended on how much you paid.

What the tests are showing, right now is that a lot of these domains that you guys are buying, especially if they're expired, if you don't do your due diligence and if you don't look carefully at the back link profile, all you're going to do when you link over from that PBN to the destination is you're going to tank the rankings of the destination website. Remember, I'm warning you. I'm telling you what's happening. I'm not telling you from what I heard. I'm telling you from what I tested and what I know.

Bradley: Yeah. Now, what about, though, as far as using them as second or third tier links to power up first or second tiers?

Marco: That's what we would do-

Bradley: Right.

Marco: First we said, though, we don't just have a website sitting there for the sole purpose of setting up, or sending a link. We'll add interpages, we will, I don't know if I should tell all our strategy, but IFTTT, some content marketing on the blog, so even the blogs start bringing in, the so called PBN, starts drawing traffic, starts making you money, and becomes really stronger than something just sitting there providing a link. Seriously, it's tested and it's what's happening. I'm not saying PBN's are dead, but they're a dying breed. You better get it right.

Bradley: Yeah. I agree with that. I mean, I stopped building PBN's months ago, probably a little over a year ago, because what I've been doing, and I don't even do this much anymore, but was buying spider domains using Bluechip back links to find them, scrap them, and then buying them and just rebuilding the old site with HTML download it from Wayback Machine, or archive.org, and just hack my link into the page, and that's it. The reason I like doing that is because they used to be real sites, right?

That way they look like real sites, still, and I don't have to worry about content marketing and all that other shit, because remember guys, you buy a brand new domain or an expired domain. You go in and you build a WordPress blog on it with new content and all that, and the other, even if it's in the same topical category that the old site was in, it's still a new domain, it's a new WordPress site, so it's going to look like a PBN, unless you really build it out to look like a real business website.

What I like about rebuilding old sites is that they look like real business websites, because they were real business websites. I don't have to worry about any of that stuff. Right? I don't have to worry about content, and siloing the site properly, and adding all the social profiles and all that crap, I don't have to do all that, but even now I don't even do that very much anymore, because we're able to get results, not doing it. Not having to do it as much. Anyways.

Marco: That's without bringing up the fact that you're linking probably from a sandbox domain over to your money site.

Bradley: Yeah.

Marco: If you don't know how to get that so called PBN out of the sandbox quick enough.

Bradley: As far as this Cass, looking at the IP, like rocket IP's, I mean the price looks good, it's actually a really good price for IP's. The problem that I have with using any sort of providers like these is that they overload the hell out of their IP blocks, so that they end up with 100's of sites on shared IP's and because it's SEO hosting, it's a ton of spammers that have just got a bunch of spammy sites hosted on these IP's. Right? You end up, you put your sites in what they call bad neighborhoods.

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All that is going to do is basically cause bad footprint issues, because links coming, and that's pretty common, guys. Over the last couple of years that's become more and more of a negative factor. Right? If you've got, that's why we always recommend for your money sites, especially, that you go out with good, you go pay for good hosting, and we've been saying that for years, because you don't want money sites being hosted in bad neighborhoods. All it takes to be in a bad neighborhood is to have a few really spammy sites in the same IP block, and that's one of the problems with shared hosting. Right? Especially cheap shared hosting.

These type of SEO hosts, here, they literally weigh over stuff the IP's way past capacity and the reason they do it is because they realize that the majority of those sites are used specifically for SEO purposes and don't generate any traffic. They're just websites sitting out there on the web, for the purpose of a back link, because of that for the most part, the vast majority of sites on the shared IP's don't receive any traffic, which means there's very little bandwidth usage, so they can overload the hell out of these IP's. Right? What happens then, is if anyone of those sites, or a number of those sites in that IP block end up receiving traffic for whatever reason, maybe the bots come crawling like crazy on a handful of sites, or maybe somebody actually strikes it lucky with a promotional campaign or something, who knows. If any amount of bandwidth, like if a number of those sites start to receive traffic it can end up tanking the whole entire block. Right? All of the sites go down.

That's another common thing you'll see with SEO hosting is that your sites, especially if you put uptime monitor on them, like Up Robot, or something like that, that would notify you of when the sites go down, you'll get hammered with notifications about how often your sites go down, and it's because, again, the IP blocks are way overloaded. I don't recommend it.

What your actual question about using a VPS, and using Cloudflare and various DNS services is a better way to go, in my opinion, than IP hosting, or SEO hosting and the reason why is because if it's a VPS you're going to have essentially dedicated bandwidth for that, that's for your particular VPS. You'll have a lot more control over that and a lot less chance of your sites going down. Okay. Make sure if you're going to do that, you got to get your SOA records, your name servers, your SOA records, all that stuff you have to be real careful about setting all that up Cass.

Okay. Tim's up next, he says, “Yes. I'm the real Vasquez,” so Hernan, he's saying that he's the real Vasquez.

Adam: Man, good day, too, Hernan's not here to-

Bradley: Defend himself.

Adam: Yeah.

Using Multiple IFTTT Accounts To A Client Site

Bradley: “Is it okay to have to or more IFTTT accounts directing traffic to website? Thanks, as always.” Yeah. Tim, absolutely, you can have as many as you want, you just got to consider the consequences of what you're doing. You know what I mean? It's absolutely fine to do that. It just depends on what you're trying to do. For a money site, I recommend always to just stick with a tier one network, a branded tier one network, only, if you're doing blog syndication. If you're doing YouTube syndication, you can stack as many networks as you want it makes no difference with YouTube as the trigger, it makes no difference.

But, with money sites I recommend only doing a tier one branded network only because that makes sense, that's normal for a business to share it's content to its own network of web 2.0 and social media accounts. Right? That's normal. That's logical. It's expected. When you start sharing the same content to persona accounts, for example, and the persona accounts the only thing they have on them is content coming from one source, then that is clearly used for SEO manipulation, and there's no way, it's like you can smell that from a mile away. You know what I mean?

My point is you don't want to do that, because that's a footprint issue. It just depends on what you're doing. There are instances where that makes absolute sense. Somebody was asking a few weeks ago on Hump Day Hangout about having a multiple authored blog, and wanting to set up a separate syndication network for each author, and was that okay, and yes that's perfectly fine, but I would, because you have a branded network around the main blog, then you have, if you have say four authors would you want four separate persona based, or maybe there real authors, there still personas, so persona based network rings with the same content. Yeah. That makes sense to do so because an author will share their own content, no matter where it's published to, they'll share it to their own social media accounts, most the time, for traffic generation and to show off their work and that kind of stuff. That's logical, as well.

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They probably wouldn't be posting across their own personal social accounts, all of the content from that site, if there is other authors, too. Right? They'd just be posting their own content. In that particular case, using the author feed, which you can get from WordPress, using the author feed to trigger those persona based networks is the way to go. That way the persona based networks are being triggered by their, the authors content only. The branded network gets triggered by all content published on the site, but the persona or the author based networks would only get triggered by the author content, alone. Does that make sense?

Again, you just got to consider what you're doing and think about it, does it seem logical? Does it seem natural, or does it seem spammy? If it seems spammy don't do it. If it seems logical, or you could make it to where it's logical, and don't justify it, it's got to be like, in my opinion, it would be like if somebody were to review this would they come to the conclusion immediately that you're spamming, or would they have to do some more investigation to determine that? Right? Okay.

Ideal Number Of Links In A Blog Post

Next, Earl says, “Basic 101 question, how many links is too many links in a blog post? Client with multiple networks, he wants to rank for. Client with multiple,” excuse me, “keywords that he wants to rank for. 40 to 50, or more. A good breezy blog post and easing through five or six more keywords that matter to him without being stuffed, or forced. Can we link each keyword phrase, just one plus a domain URL or go overboard and link more? Averaging just one post a week or less. Do you not want to increase that velocity? Since we have so many keywords, should we also make them tags, whether or not we link them?” All right.

Earl, the main thing that I would see here with this is 40 or 50 more keywords you'd want to silo that site. Right? You're talking about a lot of different keywords that this site wants to rank for, so because of that, you're going to want to add silo structure, build silo structure into the site, so that's going to determine how you have your site siloed, compartmentalized. Right? How you have it siloed is how it's going to determine your internal linking structure from within the post. In other words, you got to place the post within the proper categories, or proper silos within the site.

You don't want to cross link from one silo to another, for navigational purposes it makes sense to do so, guys, like if you're optimizing for the visitor, for the user, human optimization, then it makes sense to link cross silo links. Right? It makes sense to do that, but I always recommend that you do that with a no follow link, so that you're not bleeding the theme of the silo. As far as pushing internal juice, so what they call page rank sculpting or I guess we call it equity sculpting or juice sculpting, now. Right?

You would want to use your do follow internal linking structure, internal links to only link within the same silo. Again, when you're trying to rank, if you're trying to rank a site for 40 or 50 more keywords as a flat site, which means no silo structure, whatsoever, that's going to be messy anyways. Right? I recommend that you would silo this site out and then depending on how you have your supporting articles stacked within the silos is going to determine how you're going to do your internal links.

That's going to cut way, way down on it, because you're not going to link from one silo to another unless you're doing it for navigational purposes in which case you're going to use a no follow link, and that doesn't really effect SEO, anyways. Does that make sense? As far as if there is a number of how many, I don't know, what that number is, I know that there is a law of diminishing returns that applies to internal links within a page or a post, but I don't know what the threshold is, where it really starts to have a negative effect or at least not have a positive effect, like a natural effect. I'm not sure what that threshold is. Marco, do have any insight on that?

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Marco: No. No, I don't.

Bradley: Yeah. The only reason why I don't know what that threshold is, is I've never tested it, because typically the post, pages and posts on a site that I'm working on don't have anymore than two or three internal links, anyways. It's very rare that there's more than that. That's just because that's the way that the sites are siloed out. Okay? You could play with it, Earl, I recommend you should build silo structure into that site, and then you can start playing, once you have structure in place, you can start playing with posts, and link number of links within the post, and then you'll be able to determine if you're tracking your keywords, and you have your site siloed properly, then let's say in silo one you do three internal links from a post, within the same silo.

Then, over at silo two, in another post you do like 12 internal links and measure the kind of results that you see with your rank positioning, because if you see that one has a significant improvement over another, then you know you can start to through a process of elimination determine what's working and what doesn't. I mean, that's all we do, guys. Is we just set up tests all the damn time. All right. Cool.

That's an awful picture, Wayne. Thanks.

Adam: That is pretty disturbing.

YouTube Updates & Removal Of Annotations

Bradley: All right. Adam, says we got about five minutes. We got Masterclass webinar after this, guys, by the way, so anybody whose in Masterclass be ready for that. Okay. “Hi, guys. I'm curious if you've noticed changes on YouTube. I've been experiencing a lot of weird stuff, from having to unlock the account for suspicious activity and all I did was upload a video to a bunch of my channels being disconnected from my IFTTT and have to go in and reconnect them. One last thing is I see, I noticed from YouTube is there no more annotations after May two?”

Yes, Paul. No, first of all, I have seen some, it's kind of odd, I've been spending 10 and 12 hours a day in YouTube for the last four or five days, for real. I'm doing a lot of YouTube SEO work, right now, and I've noticed, it's interesting, but if you log in to a brand new account, the interface is completely different than what we're used to seeing, like even from this, it's different. It's way different. It's weird, because I only get that on new accounts, existing accounts I'm not seeing that, yet. It could have something to do with that, it's just that change is going on in the background.

I suspect that's probably the problems that you're having, Paul, so if Paul is experiencing these problems now, guys just be aware that it's probably coming down the pipe, we're probably all going to start experiencing them, as well. All we can do is just roll with punches. Right? It's all we can do. Yes, annotations are going to be deprecated guys, they are discontinuing annotations, after May two. It's going to be end screens and cards, only. Okay. All right.

We got enough time for a couple more, Tim says, “My dumb earlier question, let me clarify, how can I have two or more IFTTT wheels, I guess I should have said, and this may be just as dumb, two or more wheels on different accounts, all pushing the same money site homepage, or break it up to other pages on the site?” Yeah. Okay. I just explained that, Tim, so hopefully that makes some sense. You know, like I said, what I would prefer, I would recommend that you do is if you're going to build another tier one network, that's not branded obviously it wouldn't be branded.

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You don't want two branded networks for the same site that wouldn't make sense, but if you had a second, like a persona based network that you want to use as a tier one network, you can get away with it, but you better be posting other content to that, besides the main site. You better be posting content from related content sources to that network, so that you're burying the content from your money site among a bunch of other content that's related and relevant. Right? Set it up as if it were a second tier blog syndication network. You can do that, I don't recommend it, but you can do it.

Using Generic Keywords When Sending Links To Yelp Citations

All right. Ken's up next, he says, “I have a question about using anchor text when it comes to my citation sites, so if I'm sending links to my Yelp page, do I still need to follow the rule of using a majority of generic keywords as anchor text?” Here's the thing Ken, it's a Yelp page, so it can withstand a hell of a lot more spam, because of the, just the authority of a site, but yeah, I recommend that you would still keep your back, excuse me, your anchor text ratio like you would as if you were building links direct to your money site, because you don't want to spam it to death, you can go a little bit heavier on it, because it can withstand it, there's no doubt, but I still try to keep the ratio relatively close to which you would be doing if you were building links directly to your money site. Okay.

Also, guys, remember your Yelp page, depending on, at least there used to be, I don't know now, it's been a while since I've checked, but it used to be once you verified the Yelp page, the link, became a verified Yelp business, then the link would become a do follow link from Yelp. I don't know if they stopped that, it's been awhile since I set up a new Yelp listing, because now I outsource all that, but it used to be, so if it was a verified business listing it would turn to a do follow link from Yelp, but if it was unverified it would be no follow.

They might all be no follow now, I would suspect they most likely are. Keep that in mind, because remember no follow links don't pass anchor ratios. You can go more aggressive with Yelp, and you don't have to worry about it effecting your money site, negatively. I would still try to keep it so that's a natural looking back link profile, even if your velocity is completely unnatural, I would still want to keep the anchor text ratio somewhat natural looking, so it's not a 100% pure spam. Okay.

All right. Adam, is yelling at me, so I got to get off, guys. “What kind of links are you sending to citation sites, since they would be considered tier one sites?” The same that we always do, Ken, which is using contextual links of higher quality for tier one, to the tier one sites. In other words, your tier two links, which are pointing to tier one, use contextual higher quality links, from higher quality sites, if possible, and then you can throw a kitchen sink spam behind those, if you want. Marco's even seen through his testing in the lab more and more, Google is looking further and further out, now at back links. I would be cautious in throwing any kind of kitchen sink spam at all, now. Okay.

All right, guys. Sorry about the rest of the questions, I didn't get to answer. A lot of really good ones today, though. We appreciate everybody being here. By the way, don't forget rant.semanticmastery.com, go there to post content ideas for us for the livestreams. I think that's it.

Adam: Yeah. Everybody go ahead and sign up for the webinar if you want to find out about Live Rank Sniper and also we have these pages usually set up by Friday, at the very latest, so it's like we said, first come first serve, and if we get too many questions, obviously, we run out of time, but post your questions early and we try to answer them.

Bradley: Okay. Cool. All right, guys. Thanks for being here. We'll see Mastermind members in about 10 minutes. Thanks, guys.

Marco: Bye, everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 123

By April

Click on the video above to watch Episode 123 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.




Marco: I see Bradley. Hey, Bradley. I'm really excited to be here. I'm happy to be here as always.

Adam: Well, we're going to begin. Let's check in with Marco. Marco, how's the weather down there?

Marco: Hey, man. It's beautiful still. It hasn't rain in I can't remember how long. Warm and sunny. Sorry about the snow guys. Wish you were here. Not.

Adam: Yeah, there's a reason I'm wearing a hoodie, and now we've got about 18 or 24 inches. Two feet. Yeah, there's a ton. It's crazy. It's like a blizzard outside. It looks like that wall outside.

Bradley: It's crazy.

Adam: Bradley, how's it going man?

Bradley: I'm good. Cold as hell in Virginia as well. It's like 27 degrees. It's awful. It's been windy all day. It was like 75 degree over the weekend, so it's crazy. Glad to be here. We've got several questions already. What announcements do we have for today?

Adam: Well, we wanted to let everybody know … Actually, I'll let Marco. You want to tell people about the [inaudible 00:01:30] webinar?

Marco: Yeah, I want to tell them about the replay actually. Caesar is working on it. We have a Caesar, so he's getting that done, and once he has it all spliced together, and taken out the technical difficulties and everything that we ran into, we will make it available for 24 hours only. If you miss it after that time, I'm sorry. You can't have it. It's going on pay-per-view, and since it's my webinar, I decide what to charge. I'm sorry but it's not a Semantic Mastery webinar. I did it. It was on my time. It was on my dime, and so I know that we always say membership has it's privileges, but in this case, the privilege was getting all that information for free.

Adam: Got you, and you had to say it, too. The reason there's a reply is because there was that issue. We had some technical issues that were out of our control, so we don't want to penalize people because of that.

Marco: It was going to go on pay-per-view immediately after it was done, but since we had those technical difficulties, we'll replay it for 24 hours exactly. Then that's it. Don't ask for anything else. You're not getting anything else.

Hernan: I like that pay-per-view term. It's like [inaudible 00:02:55] this case is going to be [inaudible 00:02:57] versus the search engine or something like that.

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Bradley: [inaudible 00:03:00] versus Google.

Marco: This is me versus Google.

Chris: The IM world because IM'ers got me pissed man. I'm locked and loaded, and I'm ready for war.

Bradley: There you go.

Adam: Awesome. Well, I'm [crosstalk 00:03:14].

Bradley: I said I'll get Marco a fighting robe and all that shit.

Marco: Oh, yeah. I'll take the bets.

Adam: In some SerpSpace news and some happier news, video powerhouse members got some v-mail prospecting templates to along with the video email prospecting course, which is kind of cool, and then they also got a free customer acquisition funnel last week, which is pretty sweet. If you didn't have … In a powerhouse launch, I'm going to pop a link in here, and it'll be in the show notes. You can check that out if you're interested, if we reopen that up here down the road, and you want to get some pretty sweet bonuses along with, obviously, video powerhouse, which is pretty sweet. Then also, for Surf Space, they're having for three days, you guys can get 15% off any syndication network, and that also includes link building if you order it with the network. It's a pretty sweet deal.

It's pretty rare that SerpSpace gives 15% off on the link building. If you order that all together, it'll be off everything you order right then and there so long as it's a Syndication Network and Link Building. By all means, take advantage of that. We'll email that out to our subscribers and SerpSpace subscribers, so you guys can take advantage of that. That, I believe, is it. Should we get into it?

Bradley: Yeah, sure. Sorry, I had a stupid Windows update this morning. It took almost an hour. It was ridiculous. Now a whole bunch of settings have been updated apparently. I'm getting desktop notifications for every freaking email. It's unbelievable, so I'm a little bit discombobulated, guys. Sorry, forgive me for that. Let me grab the screen and we'll get into it. Can you guys hear me?

Marco: Now we can.

Bradley: Now you can hear me?

Adam: Yep.

Bradley: Okay, what about when I change screens. Can you hear me now?

Adam: Yep.

Best Practices For Link Building And Ordering Services From SERP Space Done For You Links

Bradley: Okay, what a long delay that was. I'm not sure I'm really crazy about this webinar jam platform. It seems like we've been having trouble with it the last couple of webinars, so we might have to discuss that at a later time, guys. Scott Holden is up first. He said, “General question on link building best practices and ordering services from SerpSpace done for your links. When I add links to a local service site, I firstly create my main branded social sites such as GMB, then Google Plus, Facebook, LinkedIn, Twitter and YouTube. Then I build local and national citations keeping my NAP the same as my GMB and AP across all citations. Now I'm ready to add links to anything and everything. In what order would you recommend ordering links from SerpSpace? Would you firstly create a blog on my site, and then set an IFTTT network order for it?” Yes. That's always the first thing that I do, Scott.

In fact, we're actually working on, Hernan has started working on a blueprint or a road map of the process that we use whatever we're launching new properties or new marketing campaigns period. Hernan, you want to chat and talk about that briefly?

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Hernan: Yeah, definitely. We had this upcoming question over and over, and we know that we had this discussion yesterday. We know that's kind of overwhelming if you would because we were putting out content and good stuff pretty much every week or every day [inaudible 00:06:51], so what we are doing is to do kind of a blueprint or a battle plan. The main point is that you have a clear understanding of what you do on site SEO wise, number one. Then depending on what you need for a template, if it's a new site, if it's an H site that needs a bump, if it's a local website, if it's a YouTube video depending on what you need, we're going to lay out a strategy step by step so that you can follow it.

It's basically the strategy that we have been following for our own properties, our own case studies. We have been teaching to [inaudible 00:07:24] members etc. It's going to be pretty cool. I think it's going to take, I don't know, maybe another week or so, but it's going to be ready. It's going to be ready to access, and it's going to be pretty cool.

Bradley: That's great. Is that going to be, just so people know where they're going to be able to find that, is that something that's inside of SerpSpace or is it going to be something that you purchase? How are we going to work that?

Hernan: It think that we're going to work it out in a way that it's a separate product. It's going to be affordable, and we haven't discussed the details yet, but I think it's going to be a separate product, and it's going to be affordable enough so that you can grab it and take it. That's basically how I think it's going to work out.

Bradley: Awesome. Very good, thank you. Scott, that's the reason why I brought that up with Hernan now is because I know that we're working on that. This is a question that comes up a lot. It not only comes up in Hump Day Hangouts, but we get in support a lot as well, so you're not the only one. We're definitely working on trying to provide a better process for people to be able to order services and use basically the same methods we use. That said, the way that I do it, and this is probably going to be unique to each one of us on the team here, but the way that I launch new campaigns when there's a website, especially for local stuff, is I build the site. Do the main social network properties, which you've already done, and then I immediately order an IFTTT network because it takes a few days, a week to ten days or whatever, for me to get it back from the builders. I usually order that while I'm actually setting up the site.

Once the site has been completed, and I get the network back, it's been connected via RSS. Then, I'll end up having at least three posts. That's my bare minimum. I always publish three blog posts to the money site itself, and then that syndicates and basically what I call primes the network. You're putting those initial posts out there, getting some initial back link social signals back to the money site. Then I order the RYS or the drive stack at the same time because that takes a week or so, a week and a half to get back, and while I'm publishing the blog posts. Because I don't usually put out all three blog posts in the same day. I will put them all out in the same week, but I usually stagger like one every other day or something like that when I'm publishing, so that it's not just like boom, three posts out there at once.

While the drive stack is being built, I'm working on syndicating the content to the network, and then I also order the citations package because it's certainly not something that I do, so I order that or outsource that. Then once the three posts have been published, that's about the time that I get the RYS stack back, the drive stack back. Now I have a whole bunch of links. I've got my IFTTT network links. I've got my first batch of citations back from our citation service. Then I also have my drive stack links. Then I end up having pretty much all the links that I need that I want to build additional links to, so that's when I'll go.

After I get that back, then I'll go over to the SerpSpace to the link building packages, and I'll end up submitting all of the URLs from those. Now you don't have to submit all of your URLs. You can hand select a few of them. In which case, I recommend if you're going to do that, like if you want to boost a certain property over others, then you would just filter out the ones that you're not so concerned with. Typically, what I do is boost all of the profile URLs for all of the IFTTT network properties, or I should be saying syndication network properties, because that, to me, is the most efficient. What I mean by that is a lot of times we get the question, and this comes up often as well, should we be building links to the individual post URLs from the web-to properties? Yes, that's super powerful, but it also requires a lot of work because you manually have to go scrap those post URLs whenever you want to start a new link building campaign.

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Whereas if you build links just directly to the homepage, depending on how you have your settings on each one of the properties, especially for the blogs, but for a blogger on Word Press Tumbler, you're going to build links to that homepage, and there will be a number of posts on that page before they start to paginate. Where they go to the archive page or page two or whatever. A lot of times, I'll just build links directly to the homepage URLs or the profile URLs from the syndication networks. That way, when I start to syndicate additional posts … First of all, the three posts that I started with will already be on the homepage, so they're going to benefit from those additional links anyway. Then whenever I go to publish new posts, they're going to automatically be placed on the homepage of the blogs, which means they're going to benefit from all of that inbound link juice to the those syndication network properties.

Does that make sense? We talk about this a lot or we've done this several times in master class, because that's where we do our live case studies and such, so that process has been shown repeated through there both for local sites, and I do the same thing for affiliate sites. It's just as matter of setting up the process and the timing works out to be … It works out well. Do you guys have anything else you do differently?

Hernan: No, we usually take the same approach, Bradley, on that case. The reality is that for example on the IFTTT network, we are stating on one of them. I'm going to give away a little line of the battle plan. One of the things that we were saying is that if your brand, if your IFTTT network is brand new, you can order a small package. If you're pumping an H site, you can kind of order a bigger package. If that's the case, it would be properties RH, etc., but the rest of the mechanics are pretty much the same on my end, too.

Bradley: It's a great question, Scott. In reading the rest of your question, that's exactly the way that I do it. Just to recap from a brand new site is while I'm building the site, I order the network. Just make sure that there's one post in the RSS feed. It can even be the “Hello World” post. It doesn't matter. There just has to be a post present when you order the network or else the RSS feed will throw an error when you try to connect it to IFTTT or when the builders try to connect it and will slow the build process down. My point is, have at least one post in the feed, and it can be the “Hello World” post. That's fine. Then build out the site while the network's being built. When you get the network back to you, then publish. I always do a minimum of three posts, and then I'll order the drive stack at the same time that I get the network back.

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Then once the drive stack gets returned, and also, by the way, at the same time that I order the drive stack, I'll order the citations. Usually, I get the first batch of citations back around the same time that I'll get the drive stack back. Then I'll just go over to SerpSpace and order links for all of those. The first batch of citations, the IFTTT network properties and the drive stacks. That's the way that I do it, and then it's about literally always building more citations if it's for a local business, and continuously publishing content. Keep on it on a good publishing schedule. It's going to vary obviously depending on industry, but it could be one post per week. It could be one post every two weeks. It could be three posts per week. It just depends on your industry and what you think it's going to require.

Then that's what I do is I start publishing posts regularly, and then just start monitoring ranking results, and citations are constantly being built as well, but I'm using a rank tracker all the time, so I'll go in and check on the rank tracking and see where stuff is. I should see movement from publishing posts at that point. If I don't, after a few weeks, and remember. You've got to be careful especially with a new site. You don't want to go too fast, and I noticed you said something about what velocity. As far as building additional links directly to the site, you want to be careful with that. That's why I prefer using the syndication networks and the drive stacks and citations because I build all my links to those instead of directly to the site.

The links that are built directly to the site come from my blog syndication when I'm publishing blog posts and syndicating those out. Everything else, all the external link building is being done to tier one or beyond if that makes sense. The velocity to my actual site is relatively low. The velocity is determined by my frequency of publishing. Does that make sense? It's a great question, though, Scott. Again, that's why Hernan is diligently working on this road map or blueprint or whatever you want to call it. That should be available shortly, and we'll make sure that everybody's aware of how they can get it.

Using Semantic Mastery Syndication Network and Link Building Strategies On A Shopify Store

Jay's up. He says, “Hey, guys. Can I use the syndication network strategies and all of the other link building strategies of Semantic Mastery on a Shopify store?” As far as I know, Jay, you can. I've never done anything with Shopify, so I'm not 100% sure how that works and everything, but I can't imagine why it wouldn't work. Somebody else want to comment on that? Have any of you guys done anything with Shopify? I don't think any of us have really.

Adam: Yeah, it's been a little while though, and while you can't do the sub domain, you should be able to install Word Press in a folder, I thought. I would look into that more either a sub domain or a folder. There's definitely a way to do this. I know stores that did do that. They would use that for their blog for a Shopify store.

Bradley: If you have a custom domain for your Shopify store, then you can absolutely add a blog to a sub domain. All you need to do is map the domain over to Shopify via a DNS service. You can do it in C Panel, but I prefer using something like Cloud Flare or Amazon Route S3. Then you can set the sub domain to point to whatever hosting account you want. You just set an A-record for a sub domain and point to the IP of your host account. That's how you would set up a Word Press blog on a sub domain if you're using a custom domain for a Shopify store.

Adam: Yeah, and just to clear up that last one. You bet you. I'm sorry, I can't see who's asking this, but if they've got an Adam feed, hell yes you can use that to trigger the network.

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Bradley: Yeah, I don't know how the formatting works for publishing posts on a Shopify store. If you have a WYSIWYG editor that you can basically create normal type blog posts with, then yeah. You should be able to use if. If it's an Adam RSS feed, that shouldn't create any problems triggering the applets to work in IFTTT. Yeah, there are two things you can do. One, if you're using a custom domain, you have to map the domain over to the Shopify store anyway. If Shopify hosts your store, and you're using custom domain, you have to be able to map it over there anyway. That's going to be required, so in that case, you could use a third party DNS service and create a sub domain anyway. Just point that to whatever hosting account you want. I like said, you just set an A record with the IP address as the record.

It's very simple to do. However, if you don't and for whatever reason, if your blog function within Shopify doesn't give you the functionality you want, then you could aways create just another website that's used specifically for the blog to promote your Shopify store. That's not the most beneficial way to do it, but it's an alternative that will at least provide some results. It won't be as good, like I said, as being able to have a blog on the same domain. There's no doubt, but if that's all you can do, that's all you can do. It's better than nothing.

Adam: There's a ton of tutorials out there for any of these solutions that we talked about. If you want to use Word Press, just Google how to install Word Press blog on Shopify. If you want to just use theirs and syndicate from that link you put out, then you can do that, too.

Shopify/Amazon Stores

Bradley: Okay, Toby's up. Virginia Surgeons. He says, “In the followup on Jay's question, are any of you geniuses doing any Shopify, Amazon selling or just SEO contracting rank and rent. Thanks, Toby.” I've never done any Shopify, but I'm in the process of starting an Amazon store right now. I've been working on it in my limited free time in the evenings for the last week and a half. I'm actually going to be announcing an Amazon store case study for the Master Mind on Thursday next week. I'm going to be basically announcing that.

I'm getting started on that now. My daughter and I are actually building an Amazon store together, and that's kind of a little side project I'm doing with her. It's funny, but she wants to sell unicorns and fake mustaches, and things like that. She's 11. I say, “Anything I can do to get her involved with my business in any way, shape or form, I'm happy to do it.” I'm going to make the case study part of the Master Mind, so that's something that I'm actually looking forward to doing, because I've never done any e-com stuff before at all. We do more than just rank and rent, Toby. You're thinking about local SEO stuff. We've been doing Amazon case studies, excuse me, not Amazon. Affiliate case studies, and we've done plenty of launched at case studies and everything else.

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The majority of what I've done throughout my career has been local or lead gen or local consulting. That kind of stuff, but I've expanded over the last year a lot. That's a lot less of my business now than it used to be. We try to teach a lot of other stuff outside of just local stuff, guys, and anybody that's in our more advanced groups would know that. Come join us, Toby. That's what I'm trying to say.

Outsourcing Content For A Client Site

Edward is a new Master Mind member. He just joined yesterday. It's awesome, Edward. Thanks and welcome. He says, “I am outsourcing websites. The guy I am using is amazing. The issue I have is having content for him on all pages of a site. How can he get all of it done without spending hours doing each page myself and getting it from the client is impossible. How to outsource this?” Good question, Edward. The best thing that you can possibly do for your business is start hiring writers, interviewing and hiring writers. I would recommend going to Upwork to start.

In fact, Edward, since you are a member of Semantic Mastery, we have a discount for outsource Kingpin available to you. I'm not sure exactly how that works at the moment because we've changed some things recently, but you have at least a discount if nothing else, so we'll make sure you get access to that depending on what it is that we've got to do to get it to you. You should go through that because you can set up an outsource hiring funnel that you can put a couple of writers through. Now you're going to have to pay each writer that you give to put through the process, and give them a small writing task. What I do is I've got writers now because I've screened them and found some really good ones over the last several years that I use now.

What I was trying to say was the best thing that you can do is to hire a writer directly. Not going to a content farm and buying shitty spun articles that are just trash content. That's not what I'm talking about. I'm talking about developing a relationship with a writer that you can contact at any time on an as needed basis, and send work to. That is one of the best things that you can have on your team is a contractor available for writing or multiple contractors. That's what I recommend. Most of the SEO work that I do for my clients on my lead gen sites, guys, is I have curators on staff that curate and publish posts. All the heavy lifting has been done for most of my projects, so it's just a matter of maintaining rankings, which basically is just content marketing.

Because of all the IFTTT work and all the external link building and eveything else that has been done already, it's just a matter of maintaining rankings and that just requires content marketing, so the majority of my SEO business now is really just managing a team of curators. I also have writers. There's a difference between a writer and a curator, but I have several writers that I use for various projects that are outstanding as well. One in the UK. One in Africa, and one here in America in the US. I've got three different writers that I use all the time. All three of them I've been able to hire from Upwork or other outsourcing type sites. I ended up pulling them from those escrow sites and hiring them direct. They work direct for me now on an as needed basis. I just pay them on a per article basis or a press release or per article or per word depending on what the project is.

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I highly recommend that's what you do is start going through, first of all, the outsource Kingpin. I know you've got so much on your plate, Edward, right now, so I recommend going through the Outsource Kingpin product because it will help you to streamline, trying to screen potential writers. It takes a little bit of work to set up, but trust me. It's going to save you so much time compared to what you would spend if you had to screen every single one of the candidates manually. That's what I recommend is you go out and you start looking for your own, and hiring and screening, and then hiring your own writers for your own projects because having somebody that you can contact via Skype or whatever at any time and just submit projects to and have them do it well, it's going to be critical to growing your business. Do you guys have any comments for that?

Hernan: I totally agree with you, Bradley. The fact that there are some services out there, but the reality that the best way to go is to get a writer that you can treat directly with because if you go to a content farm, you will end up screwing up your website getting the index out. That's not worth the trouble, number one. Number two, if you go to a … How would I put it? There are services out there that are really good, but they will charge on top of each article because they have overhead. They have editors. They have a bunch of things, so if you want like a send and forget, and you're willing to pay premium, that's the way to go. Again, I think that a good content writer for whatever you need; press releases, curation, even big time money sites, and big time projects, I think that having a content and paying them well, treating them as well as you would with any other contractor, I think that's golden.

Once you find one, you need to keep them happy because the content writers that really deliver, and they are on time, and they do not disappear as with any other contractor, basically they are really valuable, number one. Outsource Kingpin will help you achieve exactly that. You will be mind blown with the quality of contractor that you can find using that process.

Bradley: Yeah, and how quickly. As Chris says, here is the second part of his comment to you, Edward. You can train the curators. Here's the thing, for pages on a site, guys, I don't recommend curating. It's okay to curate content within a page. There's no doubt, but general for websites for pages, I have original content written. For posts, I always curate because it's so much more efficient. I don't do any of the curating myself now. I've got a team that does it, but curating is so much more efficient for the blog posts, and not only is it efficient, but it responds well. Google responds well to that type of content. For writers, I would recommend hiring writers. For curators, you can hire just virtual assistants that have no writing experience whatsoever. Obviously, they have to … Let me just explain what I mean.

I've got curators in the Philippines that curate on a lot of my lead gen sites, or when I used to do a lot PBN work, which I don't anymore, but when I used to do a lot of that, they would curate on the PBN sites for back links basically, for link building. They'll do a lot of the curated posts for my lead gen sites, and then all of my curators for money sites, for client sites, I end up having native English speaking curators, which again, I've got my three writers that have been trained in curating. What did I do to train them to curate? I put them through Content Kingpin. I'm not kidding.

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My three writers that I just talked about: I've got one in the US, one in the UK, and one in Africa. Those three writers are amazing, but I put them through Content Kingpin to show, it was called Curation Mastery at the time. In fact, it wasn't even a product. I created the product to teach my writers how to curate, and then I created the product out of that training if that makes sense. They do the actual curated posts on the money sites as well. There's a huge difference in how much money you can charge between, for example, having original content written and then having curated content. You can make a hell of a lot more money curating content and paying the curators only a portion of what you charge the client.

For example, if you charge a client, say $35 or $40 per post that you syndicate to their blog or that you publish to their blog, you can pay a curator anywhere $15 or $20 per post. That's on the high end, but as Hernan just mentioned, I always pay my good writers, my good curators top dollar because I want them working for me, and in fact, one of our writers here in the US, her name is Elaine, I've been working with her for over three years now. We give her work all the time. We just sent her another job today for another writing job for a press release. It's crazy, but I've kept some of these writers and curators now for years because they're just really good.

For curating posts, you can charge a client $35 or $40 bucks, and I'm just pulling this number out of the air. I've got a lot of clients like this, but say $35 or $40, and you pay the curator $15 or $20. You make a nice spread, and you don't have to do jack except manage them, which is very easy to do once they get into a routine, and put them through the Content Kingpin course. We have no problem with you sending your virtual assistants that you've hired through the course. We've got no problem with that.

Anyway, that's a whole other stream of revenue in itself, Edward, is content marketing services, and that does not require results based. You can use that in your pitch for the services that it's going to produce results. It's going to help SEO blah, blah, blah, but you can sell just content marketing services alone without even mentioning SEO, and it's an activity based service instead of a results based service. In other words, you get paid just before the publishing of posts whether it produces results or not. If it's part of an SEO package, obviously you're going to want those to produce results, and they usually will if you know what you're doing. Follow our training. You'll be fine. Great question.

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Googlebot Crawl Rate

Dean says, “Does reducing Google Bots crawl rate affect anything negatively. The reason I'm asking is a project I've been working on in the last four months made a jump in serps in January, and the site before that date had 7,000 pages a day crawled, and 600 megabytes of data downloaded. G-Analytics crawl data. Mid January, the crawl pages data downloaded and hosting costs spiked massively to 6,000 pages per day crawled and 3.6 gigabytes of data downloaded, and that's been constant at that new rate since mid January. Traffic's up and hosting costs have hiked massively.”

If that's all bot traffic I wouldn't, Dean. I would limit that. I've never tested reducing bot crawl rate for SEO, like if it's had effect, but I've had reduced crawl rate before because it was slamming the servers. I did that specifically for that reason. Honestly, I never really tested that specifically for SEO purposes. Marco, that's probably up your ally. You got any comment on that?

Marco: No, it's nothing that I've ever tested. I couldn't answer it properly.

Bradley: Okay, Dean, the worst thing that can happen is if you adjust your crawl rate or reduce the crawl rate, and then it affects rankings. You can always bump it back up, but again, if you've got Google hammering your site with that many bots, yeah, it can put a hell of a load on a server. In fact, if you're on a shared server, a lot of the times, you'll end up getting suspended for that. They'll suspend you're posting account for that kind of stuff. I've had it happen many times. A lot of times, it's been just from like PBN sites that for some reason just got a super amount of bots come crawl it for some reason, and it ended up causing … On PBN hosting, that type of stuff is often times really overloaded IPs, so you're sharing with hundreds of other sites. Yeah, if you're paying for the actual bandwidth usage, then I would recommend that you reduce the crawl rate.

Marco: Let me give him a recommendation if he is going to do this. Because if this is definitely G-Analytics crawl data, if he's being crawled by Google rather than other bots. Determine the source of the bots, because a lot of them, you need to block. That's just .htaccess.

Bradley: Spam bots.

Marco: Right, but if he can determine that those are good sources, and you're going to reduce the crawl rate, then I would start small and see if there's anything significant changes, and continue until you see a change in ranking, a negative change. You may not see one. If you do, then you boost it back up because there's no reason. If you're getting good rankings, even if you have a spike in what you're paying for hosting, this is a good thing. Ranking is what you want because that's what brings you traffic. Except that if it's not affective your bottom line. Your bottom line should reflect your rankings increase and your traffic and the money that the website is making. If none of those are happening, then yeah, you have to reduce that so that you reduce costs. Be careful with whatever it is that you decide to do.

Websites With No Meta Titles/Descriptions

Bradley: That's right. Make a small change, and give it a few days. Watch everything and then if nothing negative happened, Dean, go back and reduce the rate a little bit more. Do it just like he said. Do it incrementally. Okay, Michael says, “Does not adding a meta description to a webpage better rank your page? The reason I'm asking is I see a plethora of sites on the first page of Google with no meta description, and it appears that Google displays the appropriate information from the page as it relates to the query. I've tested this a few times, and I have seen the meta description data change. I just want to know if this is something Semantic Mastery has noticed, and if this tactic is affective.”

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Okay, Michael, the official response would be that the meta description shouldn't affect rankings at all. I've played with it though, and what can happen is if the meta description is over optimized, and there's four things that the bot first looks at when it comes to crawl a page, and that's going to be the SEO title, number one. Number two is the URL. Number three is the page title, and number four is the meta description. The page title meaning the H1 tag. Those four things: If you over optimize across those four things, and the meta description being number four, then yes, it can negatively affect rankings. I've seen that. I've tested that, and I've proven that multiple times if you're over optimized across those four. Typically, if you know what you're doing, you're not going to be over optimized across those four in which case the meta description should have no affect on rankings. That's official word from Google.

However, let me explain. I don't go in and optimize meta descriptions until pages start to rank. What I do is I let the SEO plugin display whatever meta description it wants or whatever meta description Google pulls from the page. In other words, I do set a meta description when I set up the pages on site or post or whatever. I don't set that. I just allow whatever Google data to pull from the page that it wants related to the query that the searcher puts in. However, once that page starts to rank, and again, I'm using rank trackers. Once I know that the page has started to rank on first page, and I'm starting to see traffic coming in either through analytics or if I'm looking at search console, whatever, and I'm seeing data where I'm seeing clicks coming through, that's when I'll go in and I'll start optimizing meta descriptions, and I don't optimize for SEO. I optimize for click through rate. Does that make sense?

Guys, your meta description is short. It should be considered a call to action like ad copy. It should be like ad copy. It should be optimized to compel a visitor, a searcher, a Google user, to click your ad, or excuse me, to click your link over the other links that are above it or below it or both because that's basically ad copy. It should be a call to action. It should be very compelling. Whenever I got to optimize meta descriptions, I'm optimizing for conversions or CTA, or excuse me. Click through rate, CTR, not for SEO. Because if you follow the rules, at least what I follow as far as the four things that the bot looks at first when it comes to crawl a page, again, SEO title, URL, page title or H1, and meta description, then you're only going to want to be optimized in any one of those locations preferably the SEO title for your exact match keyword anyway.

The other three areas you can have co-occurring or LSI-type T words in there, but you don't want to stuff because that would be over optimization. Treat your meta description as ad copy, like a small billboard. Use it to write a compelling call to action.

Marco: That's exactly what I tell my coaching students. I'm giving a lot of stuff away that I teach my coaching students. I don't know why because they pay me a lot of money for it. That's an ad. It's like taking an ad out in the newspaper. What do you want that newspaper to say? What is that add that makes it so compelling over any other because you have to remember that everyone is trying to say the same thing. You have to make yours stand out. It's almost like in Ad words you have a lot less space, so you really have to work on that. In the website and in the meta description, you have a lot more space to try to get that person to click over to your website, and it's one of the most important things that you can do is write that really well so the person will focus on it, see it, and want to click and get that trigger finger affect.

Bradley: That's why I don't do that until after the page starts to rank, and I start seeing some, if nothing else, rank. I don't have to start seeing traffic because typically once I see it rank on first page, then I know that it's time to go optimize the description so that I can get the click through rate up. Does that make sense? So the people will choose my link over other links on the same result page. The reason why is because copywriting is not my strong suit. I'm okay at it, but it takes me forever to do any sort of copywriting. Even writing a stupid AdWords ad sometimes takes me 15 minutes, which is like two short lines of text. It's very, very painful for me write a compelling call to action like that. It's just tough for me.

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That's why I always wait until the page ranks to go do it. Because otherwise, if I was trying to optimize the meta descriptions of every page on a site, it would take hours, so I typically will just wait until it start to rank, and then I'll go in and that's my compelling reason for going in and optimizing at that point.

Hernan: Sorry, Bradley. If I can add something, it's that don't worry about it because the shorter the ad, the tougher it is to write compelling ad in I don't know. I think there are like 300 characters or something like that in AdWords. It's crazy. That's number one. Number two, that's why it really pays to ask some entrepreneurs who know about copywriting. I think that it's one of the best skills that we could learn, and one of the things that has been helping me a lot was going through Gary Halbert materials. I've been sharing this with Adam a lot lately. Gary Halbert material, and if you can't writing the ads that you see that they are compelling to you, copying them, and having kind of a side file, and if you see a really good description … You're surfing. You're using Google as a user, then you see, “Okay, why do I click on this specific result and not the other one?”

Take a screenshot and make a side file, and then you will start seeing patterns that will allow you to write better descriptions to your website that entices the click. I think that's valuable, and anyone of us should have some sort of side file or someplace where you can go back and rewrite things so that they are enticing for people to click. I totally agree with Marco. When you are doing AdWords, when you are paying per click, you cannot miss this. You really need to hone in your copywriting skills, but we as SEOs, we take copywriting as a secondary skill and we should be really honing them down.

Bradley: That's interesting because I do a ton of Adword stuff now, and that's something that I've learned to actually use AdWords to help you write your meta descriptions for your pages that your ranking because you can test keywords and ad copy in AdWords adds very easily. As soon as your ad gets approved, which is usually within a couple of hours from the time you submit it to AdWords, it will start sending traffic. As soon as it's approved, it will start sending traffic. If you can get your click through rate up on your AdWords ads, and the only way you do that is through split testing. You constant split test. You always, never stop split testing ads, so you can change the headline or description one or description two or any one of those three, but the point is you always run two ads against each other. Then whatever the better performing ad is after a certain amount of time or a certain amount of clicks, you determine what that threshold is.

Let's say that you allow 50 clicks, and then between those two. Then you determine the winner, and AdWords will tell you which the winner is. Then you pause the underperforming ad, and then write a new add to compete with the ad that was performing better. You do another 50 clicks. You constantly are trying to improve that click through rate. What you'll find is if you're doing both SEO and AdWords for projects, then you can use AdWords to help identify or help to tell you how to write the meta description because you're seeing all the data. You know which meta description or in this case an ad description is producing the highest click through rate. That's the most compelling text or the most compelling copy. You can now add that same copy or a variation of it, something very similar to it, to the meta description of the page that you're also trying to rank for the same keywords. If that make sense.

AdWords will give you the ability to test your meta descriptions and identify or constantly improve your meta descriptions and it's a hell of a lot faster than trying to change a meta description on a page, wait for Google to update the index results because that won't be instantaneous, and then trying to monitor SEO traffic through that and determine if your previous meta description was more compelling than the new one, if that makes sense. It's just as lot faster to test using AdWords is all I'm saying.

Moving Personal YouTube Profile To Brand Account

All right. Moving on. Greg says, “Have you guys used feature much to move a non branded YouTube channel to a branded channel in order to use the ad remove manager feature. Any repercussions on a channel that's got about 13,000 subscribers?” Okay, Greg. I've never done it to move a profile account to a brand account. I've moved one brand account to another, so essentially I've reassigned a brand channel to another Google plus brand page, but I've never done it to a profile to a brand account, so I don't know. What I would suggest doing: I don't think it would affect the 13,000 subscribers, but I don't know that for sure, and I would not recommend testing it with that channel.

What I would do is set up a dummy channel, or excuse me, under one of your personas or just set up a persona. You're talking about using a profile channel instead of a brand channel. Set up a profile, just a dummy profile, create a YouTube channel for that. Then post in the Master Mind, and we'll get a few of us to subscribe to the channel, and then reassign it to a brand page and see if it loses your subscribers. If it does anything to the subscriber count when you go to transfer ownership to the brand page, then you know not to do that. If everything works out okay, then I'd say, go ahead. I don't see why it would be a problem, but I've never actually moved a profile account to a brand account. I've done brand to brand, but never profile to brand. It's just not something that's ever come up for me. Do you guys have any experience on that?

RSS Masher To Merge Feeds

Okay apparently not. Moving on. Let's see. Adam said that we're having a sale for networks and link building, three days only, so go get ‘EM guys. Ken says, “Since Back Link Commando is no longer working, can we use RSS Masher to merge all the feeds, and then how would we be able to scrap all the URLs like we did with Back Link Commando.” Ken, go watch last month's Syndication Academy Update webinar. It's in the member's area. Go check it out. The month of February is the … I believe it was update webinar number nine for February 2017. Go watch that. That has been solved. It's not as automated. It is automated. It takes a little bit of work to set up, but I liked the Back Link Commando process that we had. Unfortunately, that doesn't work anymore. They stopped supporting that plugin, so the work around, which by the way, Rico Suave, he's the one that gave me the idea, and provided that, so I'm going to give him credit.

Embedding iFrame To A WordPress Blog 

All I did was expand on it, and provided training for exactly how to set it up, and that's in the last Syndication Academy Update webinar. “How can I embed an i Frame on a Word Press blog? I've tried in text mode, and Word Press still changes it.” Marco, have you got a comment for that?

Marco: Let me think. Text mode.

Hernan: Can I?

Marco: Go ahead.

Hernan: A [crosstalk 00:47:11] yeah, in text mode, the html code should do it. [inaudible 00:47:18] my experience is that you need to save it while you are in text RHTML mode. Because if you roll back to the [inaudible 00:47:29] maybe it gets trigger out. Depending on if you want to do it on a widget, you can do it HTML directly. If you want to do it on a post, then you go to the text mode, and then you save the post or you publish the post while it is in text mode. Makes sense?

Marco: Let me just add this. YouTube embed code will be changed by Word Press. They will add their own, but I don't see why it would change any other type of i Frame. It's just HTML and you're allowed to go into your WYSIWYG editor as HTML. It could be switching back and forth between HTML and the text. That's when it might get stripped.

Bradley: All right. Here's a plug in that I use whenever I come across shitty Word Press problems that are due to the editor, the text editor or the WYSIWYG editor or whatever. It happens often in Word Press, guys. It is what it is, but use this plugin. A Word Press plugin called RAW HTML. Once you install and activate that plugin, then all you do is wrap whatever text that you don't want Word Press formatting to strip. You wrap them in these tags, these short codes, RAW and then close RAW. That's it. Once you do that, Word Press won't touch anything between those tags or the short codes. Try that and see if that works for you, Ken.

Next, let's see. [crosstalk 00:49:05]

Adam: Real quick. He just posted. Ken was saying he was talking about WordPress.com

Bradley: Oh, hum. I have no idea. I don't know what you can do on that because I know that on self-hosted blogs you can install plugins like RAW HTML, but I know at wordpress.com, you probably can't, so I'm not sure.

Marco: Try going in it to the widget section, and adding it in the text box.

Bradley: Yeah. That's interesting. I don't know what the deal is with that on wordpress.com, Ken. Sorry. I haven't played with that. Okay, so Edward's up. Yeah, Master Mind is next week Edward. It's every other week. Next Thursday is the next scheduled Master Mind.

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Adam: You'll get an email notification.

Bradley: Edward says, “Please explain Hernan's product again. I really have to bring a difficult real estate client to Rank. His competitors have 20,000 links. Help. Not sure where to go for drive stack links. What can I do for him now?” Well, I'll tell you what, Edward. We can give this a lot more attention in Master Mind, so since you're in Master Mind now, if you want to post this question in there, we can start a thread where we can get not only us, but our other members in there to chime in. You'll probably get a hell of a lot more out of it than we could right here now anyway. We can explain a little bit more about what the road map or blueprint that Hernan is working on. That should be available within the next week or two.

In the meantime, just start a thread in Master Mind, and we'll get on it. Okay? Watch out for these fembots. That's awesome. Austin Powers. That's one of my favorite movies. WordPress.com. Thanks, cool. It looks like everybody's wrapped up. That's great. You guys got any other questions, you'd better post them quick because we're going to wrap it up. We've got Syndication Academy Update webinar number ten today. Yes, we have it today. We're going to have that in about five minutes. It will be a short webinar, but I've got some properties I want to share with you guys and a couple of updates, so be there or be square. There is, if you're trying to find out where it's at, go to the Facebook group. Click on the events tab, and you'll see the upcoming event.

Adam: I've got a question for you, Bradley, because you embedded files and folders and everything on a free Word Press blog for SEO Virginia.

Bradley: Yeah, we can go look at it. All I did was just grab the i Frames and put them in there.

Adam: I don't understand why he's [crosstalk 00:51:38]. It could just be the template that he's using, right?

Bradley: Might be. Here we go. Number two. Look at this, guys. This is what I love about this.

Adam: I showed that yesterday.

Bradley: Yeah, so wordpress.com site, and it has zero content except for this right here. This is the only content in this post. Everything else is just embeds, and it's ranked number two for SEO Virginia, and it has been for months. It's awesome. Yeah, all I did was just go into the text editor and just grab the embeds codes for each one of these files, and installed it. It was done on May 16, 2015, so it's been almost two years.

Adam: Ken, I don't know what probably you're running into, but maybe you should change templates, and try that. Just a really simple template. Nothing with all this fancy garbage. Just something really, really simple. [crosstalk 00:52:39]

Bradley: Okay guys. I think that's it. Thanks everybody for being …

Adam: I think Bradley is switching. Yeah, you're back.

Bradley: Thanks everyone for being able to see you in Syndication Academy webinar in just a few minutes.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 122

By April

Click on the video above to watch Episode 122 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.




Bradley: … Core ones.

Marco: Right.

Adam: All right, we are live. I'm sure we were live earlier like always. Anyways welcome everybody. Today is the 8th of March 2017. This is Hump Day Hangouts number 122 and we got almost everybody here. I guess it appears random so I'm gonna quit guessing where everybody's at and I'm just gonna say their names, so Hernan how's it going?

Hernan: Hey Adam. Hey Adam, I see you there. Hey Bradley over there. I'm pretty excited to be here.

Adam: What's up with the tank top? It's pretty warm down there?

Hernan: It's hot, yeah. It's warm still. It's warm-

Bradley: Look at Adam [crosstalk 00:00:36].

Marco: Adam's bundled up.

Adam: Help.

Hernan: The two hemispheres, there you go.

Adam: Gotcha, I know. We're only separated by nearly, I don't know, like 10,000 miles or something.

Hernan: Yeah maybe.

Adam: Gotcha, all right well Marco speaking of weather man, how's it going?

Marco: It's nice man. It can't get any better. It's like 80, 85 during the day and it gets really cold at night. About 70.

Adam: That's tough. All right, moving right along. Bradley how you doing?

Bradley: Good, happy to be here.

Adam: Outstanding. Well I'll just launch right into it everybody. I think by now you probably know if you were interested in video powerhouse the launch is now over, so we'll have a sign up for you if you want to find out some more information about how you could get involved in that later on but if you were looking for launch bonuses and stuff that is gone. Just wanted to make that clear to everybody. We do have a very cool webinar coming up, so Marco do you want to tell the viewers what they can checkout next week.

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Marco: Birds eye view, how much can I say without giving an arm? All right, I'm going to be talking about this during the webinar so it's okay. It's public. It's okay to talk about it now. What really bugs me about our space, internet marketing, SEO, just the whole deal is how people are mislead and the problem with human psychology is that if we're told often enough that something works, we tend to believe that it does even though it doesn't and so we keep trying to make it work because we're told that it's supposed to work. Now that's down right, it's either misleading, dishonest. I mean you name it. There's other people who don't know what the hell they're doing and they're selling in our space, right? And then there's other people who actually know the things that work and the things that will actually help people but they don't give everything. They call it informative but incomplete. I mean get the fuck out … Am I allowed to say that on Hump Day? Get the freak out of here man.

Bradley: Hump Day we want to try to keep it a little bit cleaner.

Marco: How can you do that man? You can expect more during the webinar trust me 'cause I'm angry. I'm upset, so what I'm going to do this coming Monday I'm gonna tell it like it is. I'm gonna say what's working and I'm gonna say why and I'm not going to show what I'm doing but I will get into what I've done to show that it is working. Look, let me tell you because I had a talk with my guy. You know how Mike Pierce and I go way back to when he was doing the social explosion plugin for Network Empire and I was a beta tester for that, so we're talking three, four years back. I can't remember how long it was.

Bradley: At least four years now.

Marco: Right. I was talking to him and you know he said that from conversation that we had we actually changed the way that SEO is being done. Now I don't see myself that way. I don't see myself as influencing the whole SEO community and the way that search engine optimization is done. I will go into what he said and the discoveries and the things that we know, right, because he's one of those guys who tells it like it is. I mean he doesn't just give you garbage. He'll give you actionable shit just like we do.

On Monday, even though I will go back to a previous webinar that I did last year on Iframes, it's not just going to be, I'm not just going to regurgitate the same information. Of course I have to do the foundation, right? I have to do the foundation but the rest of it I think is going to be on point and people who miss it, I'm sorry. I'm sorry and I feel sorry for you 'cause I'm in one of those moods where I'm bound to say anything.

Adam: Awesome, all right well the link is in the page [crosstalk 00:05:07]. Oh go ahead.

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Bradley: I was gonna say quick question though. Are we, it's free to attend the webinar but only on Monday correct? If you're not there on Monday then we're gonna make it available but it's gonna be behind a payment gateway after the initial webinar. Am I right on that guys?

Adam: Yeah we had a few people, not a few, we've had several people who kept saying literally people were like, “You guys should charge for this,” and we're like, “Okay, well we'll do that.” So there it is. That's the way it's gonna be. We want to keep providing this and Marco, he's the one giving the information and he said, “I want to do this free up front, provide the chance for people to see this stuff.” So that's the way we're gonna do it but after that yeah we're charging.

Marco: Remember that most of the stuff that I give away for free, people are charging literally thousands of dollars for. You know this and they're not giving everybody everything that they're supposed to be giving them. I'm going to give it for free. Come get five, $10,000 worth of information for free. I'm not gonna pitch, although I will say what it is that I use to get the results that I get. Does that make sense? I'm not gonna pitch. I'm not just continue saying oh this rocks, and this and this and this and just mention my product over and over and over. I'm not going to do it at the end. I mean people know us well enough to know where they should go for stuff that works. That's just my two cents.

Adam: All right real quick I'm gonna hop back on. I've got Adam's quick book report moment. Now this is embarrassing. I noticed that this was in the background, so I just picked this up. This is kind of sad for somebody who's selling the click funnels. I've actually never read this book, so I'm gonna read that book this week and then another one that I'm reading and I'll definitely tell you guys about but the Blue Ocean Strategy. This is more on the business side of things but maybe I'll do a quick review of that, like a two or three minute video but so far it's pretty cool. It's about just kind of redefining the boundaries in terms of your business, which you know you can do for clients or whether you're doing SEO instead of just being another person in that shark filled water it's kind of defining your own game so anyways, good stuff.

Bradley: Awesome, thanks Adam. Okay so I guess we can get into questions now.

Adam: Let's do it.

Bradley: … You guys can hear me again.

Adam: We can hear you. [crosstalk 00:07:43]

Hernan: Yeah we can see your screen.

Bradley: I know there's an odd delay when you screen share on this new [inaudible 00:07:51] app. Okay so Mark O'Connell's up first. Hey Mark. He's been attending our hangouts for god knows how long, long time so thanks for showing up again Mark. He asked the first part, Marco it's directed at you and your back talking about using Varidesk or a stand up desk type thing, which could help. I'm not going to read that to you because you can read that but thanks for that Mark, that's a good suggestion. I know a lot of people are doing that stuff now, the stand up desk. Converting their desk to stand up desk using Varidesk or other sort of products like that. I've rad a lot of stuff about I guess sitting down now is what they consider is bad for your health like smoking was 20 years ago or something, I don't know.

Adam: I've heard the same thing. That or just if you can't do the standing desk, just get up and move. Don't sit there for an hour or two at a time.

Bradley: Yeah every hour get up and move around for five or 10 minutes.

Hernan: I can't sit around for an hour anyway. I have to stand up. I have to sit down. I have to lie down. I'm beyond Varidesk, I need surgery. I have to go have surgery. I'm beyond that. Once I heal and go through the whole process then yeah that would be an option so thanks Mark.

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Duplicate Content Issues For Mobile And Desktop Website Source Codes

Bradley: All right so the question is, “My question relates to mobile specific design.” Oh this will be a tough one for me because I am not up to speed on mobile stuff at the moment. “I've been using Beaver Builder Page Builder, which is an incredible web design tool and Beaver Builder allows you to create different layouts that will only be shown on mobile if the site doesn't look quite right on a mobile. So you can copy a certain part of a website and change it slightly for mobile users, which results in a better experience for all devices as you can modify the design or text or whatever you want for any advice but in the source code it shows both layouts. If the content is the same, will this be classed as duplicate content?”

That's a good question. I guess it depends on if they have some sort of mark up to explain that in the code. That would be something that maybe, for example, a canonical would work with a mobile version of a site which is basically an exact duplicate of the full version of the site but just in a mobile friendly format. Then that could be considered duplicate content as well but a lot of times it depends. The way that I've set them up in the past has always been on a like an m dot subdomain. In other words, whatever the domain is I'd put a m dot subdomain on it. So it would be m.domain.com and then I would install the mobile version of the site but all I would do is set a canonical in the header, the HTML header of the site, the mobile version of the site to point to the corresponding pages on the full version of the site.

You also have to think that, and again I don't know this for sure, but if you have the mobile site on a subdomain it's considered a different domain. So I don't know that that would cause a problem anyways. Now I'm not sure that that's the case here Mark because you don't state whether it's on a separate subdomain or if it's just a redirect script that the text when a mobile browser is viewing the site and then redirects them to the mobile version of the site then that may be the case but I would imagine there should be some sort of markup that would eliminate that as being a potential issue. What are your thoughts Marco?

Marco: If it's on m.website.com, then the canonical should go from mobile to desktop right now as Google fully moves over to mobile, it should go the other way. It should go from desktop to the mobile. That's the way that you're supposed to be canonicalizing right now. I would just do it through the mobile all together because they're moving to it if they haven't done it all already. Now-

Bradley: You mean canonicalize the desktop to the mobile?

Marco: Yeah.

Bradley: Oh wow.

Marco: Absolutely, that's the way it's being recommended right now and that's the way that I'm recommending it to all of the people that I talk to.

Bradley: Wow.

Marco: Well it's mobile first.

Bradley: Yeah I know and I get that. Old habits die hard.

Marco: I know, yeah.

Bradley: That's quite a shift.

Marco: If you have a responsive website, and we're not talking about a subdomain, a canonical will take care of everything, right?

Bradley: Yeah, well he says right here at the last part of the question it states, “In the source code what is for desktop and tablet and what is only for mobile so it's very much like dynamic web design but both are there even though the mobile version of the specific piece of content is served just to the mobile users only both are in the source code. Do you think this could cause issues? Sorry for the long comment.” No Mark, I don't think it does. Again I don't know because I'm not that versed on mobile stuff yet. It's not something I spend a lot of time studying at the moment but if it's got separate mark up, then I'm assuming that's gonna resolve any issues but what I would do is reach out to Beaver Builder support and ask them specifically that question because I'm sure that that's been brought to their attention and if it hasn't thus far, you can be the one to bring it to their attention and let them address it for you and resolve any potential errors or problems before they arise. Okay?

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Marco: Isn't Beaver Builder a plugin for WordPress anyways? He's doing WordPress.

Bradley: I don't know but I'm afraid to do a Google search on Beaver Builder on a public webinar.

Marco: I'm pretty sure. I mean I'm almost 100% sure that Beaver Builder is a WordPress plugin and so the template that you're using should be taking care of the canonicalization anyway, so I don't think that there's any problems either way unless they've omitted that, which talk to them about canonicals.

Bradley: If we had more time, anybody remember the movie The Naked Gun?

Marco: Yep.

Email Solution For A Small Business With 3 Employees

Bradley: He's like, “Nice beaver.” “Thanks, I just had it stuffed last week.” She pulls down a stuffed beaver. All right anyways, sorry guys. Scott Rogers is up. He says … There it is, there's the Giphy. Ill be damned. “What is your recommendations for a small business email solution for three employees? Use their website hosting company? Use Gmail and customize it so it doesn't look like a Gmail account or other?” I always do Gmail Scott. I always just use the SMTP settings through Gmail. Let me rephrase that. I use the web mail account with my hosting account but I set up SMPT through Gmail in an alias. That way I can send and receive emails directly from my Gmail. Does that make sense?

Let me just give you an example. Take a look at this guys. I got a ton of aliases. See that? That's what I'm saying. I always do everything right through Gmail. The reason why is because Gmail is like industry standard number one. It's just easy to use, we're all familiar with it and in my opinion it's the best way to set it up.

Marco: The only problem with that is if the receiver, the person who receives the email, is using Outlook and Outlook will expose the original account. It'll say, if your Gmail is Bradley Benner and you're sending a semantic message email, it'll be [email protected] on behalf of-

Bradley: Right.

Marco: Outlook, I'm pretty sure, I think Outlook is the only one that'll do that, that will expose what's behind the alias.

Bradley: Okay. Well the more complicated route that I don't like to do but you can use Google Apps and set up a business email account through Google that way.

Adam: Yeah Google Suite, which is pretty easy to set up and then you get your own storage associated with it, which is kind of nice. I use that for some stuff.

Bradley: Yeah you can do that. Again, I just stick with regular Gmail but that's another way that you can do it.

Adam: One cool thing about that I will say is that you can have several inboxes open and Google knows that you can do that. I have two or three Gmail tabs open in the same browser and it knows the difference between them so it's kinda nice.

Bradley: Cool. So he said-

Marco: The only-

Bradley: I'm sorry go ahead.

Marco: The only problem with that is that if you use Google Suite you won't be able to sign into Hump Day now.

Bradley: Yeah.

Marco: You won't be able to watch anything semantic messaging. You'll have to do it through a regular Gmail account.

Bradley: Yeah, good point. However we may be eliminating that as an issue over the next couple months but we'll talk about that at a later date. All right so he says how do you do number two? Scott go to YouTube and search SMTP settings for Gmail or Gmail setup alias. Just go to YouTube and search for it. I'm sure you'll find plenty of tutorials that will help you set that up. It's very, very simple to do. And C-Panel, if you're using your web hosting you just click on configure email client and it will give you all the details that you need to add into the Gmail when you set up the SMTP settings. It'll give that information to you, so just go to your web mail section in c-panel and then go to the web mail address and click on configure email client and it'll basically expand like a drop down and then it'll give you all of your host. It's usually host.domain.com or whatever your host is or mail.domain.com and then it'll give you your port number and TTL or SSL or something like that, whatever. It's really simple to do and you can figure it out. Just go to YouTube and find a tutorial.

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Grid Display Issues With Browser Bookmarks

Okay, “My browser bookmark's out of control. I've seen some screens on webbies that appear to have home page grid of bookmark. I'm trying to find that somewhere. Any ideas?” No, I use Xmarks as my bookmark keeper because it syncs across all of my devices and all my laptops and Chromebooks and all that stuff and tablets and everything and it's also integrated because it's made by the same company as Last Pass but I don't have a bookmark page. I just use Xmarks. That's this little icon right here. I prefer using Xmarks. Anybody else have any bookmark thing that they use?

Adam: Yeah I would just say for this once it gets out of control it's not like having more and more layers is gonna do it. Eventually you need to go through and maybe you create an archive section where if you haven't used it or you don't even know what it is you just throw it in there so you still have it in case you need it but it takes a little bit of upkeep. You can't just have 100,000 bookmarks that are easily accessible.

Bradley: By the way, if you're using Xmarks or some sort of bookmark sync device or app, excuse me, one thing you have to do is go to your Chrome settings and make sure you disable the sharing of bookmarks between Chrome browsers. It's in the settings because otherwise what happens is if you make a change on one device but not on another, then it'll try to sync with whatever … There will be a mismatch and it'll throw an error code. I made a mistake, I bought a new Chromebook in December last year just a couple months ago and I bought a new Chromebook and I forgot to change that setting once I got online and I told it to sync with Xmarks from that Chromebook and it screwed all of my bookmarks up. We're talking seven years of accrued bookmarks and it's been a nightmare. I'm still struggling with that now and that was back in December. I just recommend if you're gonna use Xmarks that you make sure that you disable in Chrome the sharing of bookmarks or syncing of settings. That's what it is and there's a specific checkbox for that, okay?

Favorite Way To Protect Anonymity Via Proxies

All right Jane is up. She says, “What is your favorite way to protect anonymity,” I can't pronounce that word, “Via proxies? We use hero.net as a guide. Always checking for 100% before working on posting for clients in multiple locations but some on the Google search at the bottom of our search query shows our subnet even when using a Firefox add-on called Location Guard.” The only thing that I would be, what I look for mainly is web rtc. First of all I'll use Foxy Proxy, which we have training aside of syndication academy and that kind of stuff. But anyways, I add the IP the proxy to Foxy Proxy and then I'll make sure that if I'm using a proxy that's not in the same time zone as my local computer, my PC, then I'll make sure that I switch the time on my PC to match the time zones up, okay, because otherwise there will be a basically it won't be synced. The IP time or proxy time will be different than what your local computer time will show if that makes sense and that will show that you could be using a proxy.

The other thing is Web RTC. Make sure that's disabled and if you're saying that you're hitting 100% in hero.net than I'm sure you already know about Web RTC but if you don't just go to Google and search, or you can go to ipleak.net. Ipleak.net, right, and scroll down to the bottom of the page and right here where it says what is Web RTC leaks and it basically tells you exactly what to do right here. It's very, very simple to do and also if you're using Chrome there's apparently an extension called Web RTC network limiter. I have not tested that because I do most of my dirty SEO work in Firefox, not in Chrome, but just so you know I'm pretty sure that you're aware of that already but for those of you that aren't but other than that I don't even really try to hit 200% but I would recommend, Jana, if you're doing a lot of this kind of stuff if you don't already have Browsio you should. You should get it because then you can assign IP's or proxies to specific profiles and then you always log in using the same IP to those, like you always login to those profiles using the corresponding or associated IP, right? The designated IP.

Here's the thing: with Browsio, guys, I'm telling you it's the way to go. Going forward if we come out with a syndication academy V3, we're gonna be basically integrating Browsio with it because guys you should be building digital footprints now. You should be building digital footprints if that makes sense. We talk about that doing what we do with interlinking all of our accounts and getting a presence on as many properties as possible and not trying to hide that, especially what I mean is like the branded foot prints guys. You want that but even for persona based stuff guys, it's only natural for people to browse the web that the vast majority, 98% of people out there, don't even know what cookies and cash are, so they never clean any of that stuff.

You want to start accruing cookies and basically allowing the networks to start developing a profile for your personas or your brands so that it makes that association and it makes it more genuine and more real. So again in Syndication Academy v3 if we develop that and come out with it, we're gonna be encouraging using something like Browseo very heavily because it's awesome. You can start building out or accruing a digital footprint, which is going to make your profile so much stronger and so much more relevant and valid if that makes sense because it's like an entity validation, right? It's another way for Google to validate that it's not a spam account is when it has accrued cookies and a digital profile.

Keep that in mind Jana. Again it sounds like you're doing client work and everything else, then I highly recommend that you invest in Browsio. It would totally be worth it and that way you can assign specific proxies to each client that you have and always login using that same IP and start building digital footprints for those clients. Okay, it's gonna make a world of difference going forward, all right?

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Correct Channel URL To Submit When Setting Up A Branded IFTTT Network

Jeff [inaudible 00:24:04] says, “I'm in on Video Powerhouse. I have one major goal of ranking this video and I'm already planning my silo. Great training, thanks. The channel for this business is older. When I'm not logged into YouTube I get this URL as the channel URL,” okay. “If I'm logged into the user which controls the channel and I click on the creative [inaudible 00:24:21] I get the following,” okay. “Which is the correct channel URL for me to submit if I set up a branded network? I may not be able to attend today so tag me and I'll see your reply.” Jeff, you can use either because they both result to the same location. Does that make sense?

I'm pretty sure, I'd have to double check this, but I'm pretty sure that the vanity URL, in this case this one, let's go take a look at it. You could do something like, I know Marco likes to use where go's but I like to use this one. To each their own but if we take a look at them I'm pretty sure it just resolves … Okay, so I thought the vanity URL resolved to the ugly URL but it looks like it might be the other way around so let's try that one 'cause if we're looking at this you can see that it goes, it's a 200 test okay and it goes directly to that URL. I know it's small on your end guys but you can check this on your own. Let me just check one more but they both resolve to the same place, so it doesn't make any difference. Yeah, it looks like both of those URLs, they're not even set up as redirects but they both land at the same location. It shouldn't make any difference and just to double check this let's just take a look at this. We're gonna expose your channel here.

Marco: If I could just make a comment.

Bradley: Sure.

Marco: One is a user and one is a channel. Now if you look for the channel Bobble Factory there is no channel Bobble Factory with the-

Bradley: You mean with user-

Marco: Right. Not user but channel. Look at the first one. The first one says channel.

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Bradley: Right.

Marco: And then it has that long string.

Bradley: Right, that's this one.

Marco: The user resolves fine because he's the user of the channel. If you checked the channel URL with the long string that's the channel but there is no vanity channel called Bobble Factory.

Bradley: Yeah but what I'm saying is if you remove this user right here to where it's just youtube.com/bobblefactory-

Marco: Right.

Bradley: Then it resolves to the same location, see?

Marco: Right. That's to the user, not the channel.

Bradley: But I mean okay it says user in the URL but it's still the channel URL, it's just the vanity URL.

Marco: Right.

Bradley: Does that make sense? Maybe I'm not understanding the disconnect here because they both land at the same place. If I'm not logged in, if I'm in a clean browser and I visit both of those URLs, I'm gonna get to the same location. It's not gonna make any difference, right?

Marco: I mean- [crosstalk 00:27:01]

Bradley: Correct me if I'm wrong, I'm asking.

Marco: Try the long string …

Bradley: That's this one.

Marco: … With the user. Change channel to user and see if that redirects.

Bradley: But why would we do that? He wasn't asking about that. I'm just curious, I'm not understanding.

Marco: I know, but I'm just checking to see where everything's going because I don't know why that's looking like that. He should have a channel that's called that, whatever it is that it's called.

Bradley: But that's what this URL is, this one. See let me just explain guys because this might be … Like, look if I change this out, if you go into YouTube and you look at your custom URL, if we change this to I think just a ‘C' that's the display URL that they give you, right? Let me check it and see. Yeah, no it's saying this one's not existing so apparently not but what I'm saying is it says user Bobble Factory, you could even just remove that and just have it say YouTube.com/bobblefactory and if I hit enter-

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Marco: Then it resolves back to the user, right.

Bradley: It resolves to the same location, which is the same as this long string here.

Marco: Right.

Bradley: It doesn't matter either way as far as SEO or branding or interlinking in my opinion. It makes no difference. I like to use the branded URL or the vanity URL because it just gets that brand term in there again if that makes sense. I prefer using this one if that makes sense but honestly I don't think it makes any difference as far as SEO because they both resolve to the same location.

Siloing YouTube Channel For Real Estate Campaigns

Anyways, we're gonna move on. Next one is Quit This House. Okay, “I am a real estate agent that sells in different towns and three counties. In YouTube should I create a playlist of the top six keywords then silo six videos under main keyword.” Let's see, sells in different towns in three counties, okay. “Should I create a playlist of the top six keywords and then silo six videos under main key word and then the same videos and create a playlist for each city and county that I work in?” I'm not really following this question. I mean usually with a playlist silo, guys, you're gonna want your broadest term at the top. You're gonna name your playlist your broadest term and then if you're gonna put supporting videos in there, essentially supporting keywords, right, generally they're gonna be longer tail, you're gonna use whatever the top level keyword is as the first video and then you're gonna put all the other videos subordinate to that and you're gonna interlink between them and you can do it in the video descriptions. You can also use YouTube comments. You should be using both by the way.

You should be linking to the playlist URL, the share URL, and you should also, depending on what type of silo method, and this is all covered in YouTube Silo Academy, depending on if you're trying to rank one specific keyword or if you're trying to rank all of them in together, there's different types of siloing methods but trust me, you're gonna want to use the video description and the comments for both okay and I'm doing a lot of YouTube case study work right now and so I'm doing a lot of heavy stuff in there guys. MasterClass, which by the way we have that in about 30 minutes, we're gonna be going over some of that today and we're also doing a lot of YouTube stuff right now, okay?

As far as your question, yeah put your six keywords under the main keyword in that playlist and then you can use the same videos or create a playlist for each city and county. Yeah you can do that, that's not a problem. Guys you can have a video in more than one playlist, that's fine. What you want to do is just make sure your silo's are logical. I mean that's it, you just want to make sure that they're logical. They can be silos based upon geographic location, like that's the common denominator is the location, or they could be industry or they could be both really. It just depends. You just gotta make sure that it's logical. It's really that simple guys. When it comes to siloing stuff, it's just does it make sense for this hierarchy? The way that you have those keywords stacked, does it make sense? If it doesn't make sense, if it seems out of place somewhere, then don't do it basically.

Any comments on that guys?

Hernan: I like that last statement really. If it seems out of place, don't do it. I totally agree with that because your optimizing for the user first, you know, so I really like that last statement that you said.

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Using The Same Google Account To Rank A Video Using Google Properties or Drive Stacks

Bradley: All right, Paul's up. He says, “Say I have a video I'm trying to rank on first page using Google Properties, Drive stacking as you call it. Should the other Drive files with links pointing to this video be created in the same Google account where the video is uploaded to or should these Drive stacks be created in a non-associated Gmail account? In my experience Paul it doesn't make any difference. Marco, what's your take?

Marco: Yeah I think we're getting into RYS territory here. I don't know how much I'd be willing to give away as far as Drive stacking. If he's in RYS Academy I'd be more than happy to guide him more in whatever it is that he's trying to do but same Google account, it does make a difference by the way.

Bradley: Okay.

Marco: It does because I mean your Drive account is associated. Everything in there gets all of that love, right, the spider web silo as we call it and then it goes out from there to wherever it's directed [crosstalk 00:32:32].

Bradley: So you're saying you should create it with the same account or have it in a different account?

Marco: Yeah I would say that it needs to be in the, a drive, that's why we call it a Drive stack. It's a self-contained Drive. I don't know if you consider it, I don't know what you consider it. It's just a place where you store those files and they're interlinked and we add all of our secret sauce to it so that everything is relevant and we're pushing relevancy everywhere.

Bradley: Okay.

Marco: I don't see how having it on another account … I mean you could push the relevancy but it wouldn't be as relevant as if you had it in the same account.

Bradley: Well there you have it, that's a good answer then Paul. I've done both to let you guys know and I've seen results using both methods. A lot of the times, for example, if I've got existing videos out there that were on another account and I get a Drive stack built under a persona account to push relevancy to that video then it's not gonna be in the same account and it still provides results. Maybe not as good a results according to what Marco's saying but I've still been able to produce results that way. If you can get better results, having the video in the same account then absolutely do that but again I've tested both methods and I've been able to achieve results both ways.

Jeanie is up, this is a good question. I can show this. Guys, am I allowed to give away my Yelp listing strategies right now on Hump Day Hangouts? We can talk about that can we or is that Master Class Mastermind stuff only?

Adam: Leave this one up to you.

Bradley: If it's up to me I'm gonna give it away 'cause it's just Yelp.

Adam: All right, let's do it.

Bradley: All right. You guys want to see a Yelp listing strategy, let me do this. All right we're gonna pull up a Yelp listing here, so let me just pull up, I don't know, think of something. Let's just say HVAC contractor Culpepper which is where I live. I've got it set on Bing as my default, which I teach you guys to do so apparently I'm drinking my own Kool-Aid here. Let me try this again. Son of a bitch, sorry guys. HVAC Culpepper, VA. All right let's see if we can find a Yelp listing here. Right here, well that's fine. This is a Yelp index page but that will work. Let's go click on one of these guys that has some photos, like this guy right here. We'll click on this one. All right guys so yeah you can get away with basically just a whole bunch of links to Yelp listings. Well first of all, make sure the Yelp listing is completed in it's entirety. Complete everything you can on the Yelp page, right, so when you're setting up the listing complete as much as you possibly can. I mean everything that you can fill in, do it. Put as many photos in as it allows you to. Make sure that your photos are geo tagged, that you have the meta data, EXIF data, all of that stuff has been added. When I say EXIF data guys I mean coordinates, that kind of stuff.

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Mark everything up first. Get various keywords in there so that you're not, don't hammer every single picture with the same keywords or the same keyword and also remember when you're optimizing or adding meta data of the files themselves, you want every individual file to have multiple variations of the keywords too. You don't want to hit the same keyword like in all the different locations. What I mean by that is if you're on Windows, if it's a JPEG file or JPG, either one, you can right-click on it and click on Properties and then click Details and from Details you can add a bunch of meta data. You can do it that way or you can use something like, and I was just playing with this yesterday, there's an online tool called the Exifer. It's so you can add Exif data. So if i say ‘Exif tools', something like that it's called the Exifer.net or something like that. Let me see if I can find it.

Right here, this is it. The Exifer.net. It's a very strange name but anyways this right here you can use to add coordinates and stuff like that. There's also a download. This is all done online, that's why I like this one but I've been using and I've got it up here in my browser called Geosetter. I've been using that for seven years now and that's this right here. You guys see this? And this is how you can add basically meta data and everything to the actual files. You can add geo coordinates and everything else. Make sure that all of that is done first. Then when you go to once you completed the Yelp listing, let me show you a few things. Number one you got the main Yelp listing URL. You guys see that, that's pretty standard right? Well let's show you something else, and this is one of our Mastermind members brought this to my attention, David Ross, and it was awesome because I had never even thought to do this and he brought this to our attention.

If you go look at the page source guys from your Yelp listing, scroll down a little bit and you're gonna see this right here. You guys, this is freaking gold. Those are all canonicals guys. They're basically the Yelp in different languages, in different versions. Everyone of these URL's guys are canonicalized or basically to this main listing here. Look at all these additional target URL's right here you have to build links too. You guys see that? That's freaking gold right there because everyone of these could be different link targets, okay? That's the second method. The first method is number one, complete the profile and that includes as many photos as you can with all of your photos optimized with meta data, geo tags, everything, right?

Number two, hit the source code of the listing, copy all of your canonical URL's or alternate URL's, foreign language, whatever you want to call it. Get all of those. Put those in a spreadsheet too, right, that you can use as link building targets. Lastly, you want to go through each one of the images now that you've got all the images, click on each image guys, copy the URL right out of that. Each one of these images has a separate URL. Watch the address bar, when I click to the next image it changes. Well there's only two images on here, maybe three. There is is, there's another one. Each one of these URLs guys is another target URL, does that make sense?

I didn't give it all away but I gave a lot of it away, so is that acceptable? Are you guys okay with that?

Adam: Good to go.

Bradley: Hopefully that made sense. [crosstalk 00:39:13] What'd you say?

Hernan: I guess that's fine.

Bradley: Yeah, okay cool. All right hopefully you guys got something out of that because you can do a lot with Yelp listings. They rank like crazy. I've got a lot of lead gen stuff throughout there that is like the organic part, I rank the Yelp listings very easily even if the websites themselves don't rank as well in organic as I would like, I end up getting Yelp listings to rank really well. Okay so Tara's up. She says, “I have a client who's site was spammed by competitor with over 22,000 links using his main anchor text. He already had about 50,000 links. Normally I would correct the anchor ratio but with 22,000 links I think that would look bad. Would a disavow be a better option here or is there some other trick that I'm not thinking about?” That's a good question Tara.

Look, all I ever do with that stuff is disavow it and I've had to do that a few times now. I've got one client in particular that there is a relentless spammer out there. It's an ex-employee, he thinks it's an ex-employee, who constantly just adds negative links like spam links and really nasty stuff too like porn links with really bad anchor texts, stuff like that. So about once every six months I do an audit on his back link profile and scrape any of the new URLs that pop up and just add them to the disavow file and resubmit and that's what I do honestly because there's so much and I'm open to hear the opinions of my partners as well but literally I know some people say don't use the disavow. I've never had it ever cause any problems for me. I've been able to recover penguin penalties using disavow and I've also been able to prevent negative SEO from causing problems using disavow but I know that some people say not to use it but again I've never experienced anything negative from it so that's just what I do because it saves time.

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What do you guys think?

Marco: I've never used a disavow tool. I never plan to use it, so but that's just my take on it. I know people who have had to test, I know people who have not. It is what it is, it's Google.

Bradley: Yep.

Marco: Yeah.

Hernan: I've done it. I've done disavow tools with good results but Tara in any case disavow tools will help you until some point but I think that you will need to go out there and find some really good quality back links to offset the damage of it. What I would do is to go out, maybe get a couple of editorial links. If you can get like a guest post because it's a client or a press release to offset that doing it strictly URL and/or branded anchor texts so you can get a press release out there, you can get a couple of editorial back links like really powerful back links. That will definitely off set the 50,000 back links that they are building to you in addition to the disavow, you know?

Bradley: Yeah. Yeah one trick with the disavow file that I found was whenever you submit the disavow file you want to also submit it to several indexing services. So all the links that are in the disavow file you want to submit to indexing services because that's how Google kno-, like for example if you submit a disavow file and you don't send them through indexers as well then Google is gonna take it's sweet old time for it to naturally go re crawl those links, especially if they're spammy links. A lot of those are like spambots or honey pots or those sites where like blog comments for example where there's dozens and dozens of paginated comments. Those links are very, the bots don't crawl those type of links very often because it recognizes that it's basically a spam point.

It's rare that Google will come crawl those types of links a lot of the time. You have to get the Google bot to come crawl those links again and it will cross reference the disavow file and if there's a match between URL's, it will discredit or disassociate that URL from your profile. It doesn't take it away from your profile. The links will still show in your back link profile but Google just won't count that link, either negative or good. It'll be neutral, it won't have any effect. According to Google it's just been disregarded all together although again it doesn't eliminate the URL, it just disregards it.

That's why if you take the URL's from the disavow file and submit them to several indexers or if you have an index service that is indexing really, really well like a really high success rate on indexing, then just sent it to that one. My point is you want to get the Google bots to come crawl those URL's because that's when it'll recognize that there's a file been submitted and it will make that match and then it will discredit or just disregard that URL all together if that makes sense because that's the trick with disavow files guys 'cause otherwise you can submit a file and it can be months before you see any results but if you send it through a link indexing service you can generally see results fairly quickly, okay?

Ranking Yelp Listings In Google SERP

Okay cool. Let's keep moving. Roboform, yeah that's another one. Oh wow there's not a whole lot of additional questions, good 'cause we're almost out of time anyways. Don Franklin says, “I know Mastermind members get a discount on RYS but I think Mastermind members should have RYS included as there is so much overlap and it's a piece of the puzzle needed for Mastermind members. Just my two cents.” Well we appreciate that Don but it's not gonna happen. Let's see Paul says, “I can see how we use this Yelp strategy to land new clients that are not ranking on first page.” Yeah Paul, it's very, very powerful. That's something that, you guys you can create a whole separate service just out of optimizing Yelp pages, did you know that? I mean literally, you could contact and I've done this in the past. You could contact people, like you can go start scraping Yelp listings and by you I mean a VA. You can hire a virtual assistant to go out and scrape whatever your preferred industry is. Remember I always recommend that you niche down. Get in one vertical and stay there because you can scale in one vertical so much faster than you can trying to serve multiple verticals or multiple industries.

Select an industry, hire a virtual assistant to go out and start scraping Yelp listings for multiple cities. Like cities surrounding you or anywhere in the world really. It doesn't make any difference but start scraping the listings in the cities that you designate and look for people that have non-verified or non-claimed Yelp listings. Look for companies because you can then actually reach out, and again this is all work that the VA can do. The VA can email, you give them the email, text, give them an email program that they can run through. Use something like point of mail or Yesware or some sort of email tracking client or an app that will notify of you opens and clicks and things like that and send out emails to those non-verified Yelp listings and give them a soft pitch and say, “Look we can optimize your Yelp listing and we can help it to rank on Google, get you more phone calls.”

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Not only Google, guys, but there's a ton of traffic in Yelp period. You can use all of that in your sales pitch and again if you're having a VA do it it's basically hands off and it's a numbers game. You just gotta constantly continually send out emails to those customers or excuse me those businesses that have non-verified Yelp listings and you'll get some. Some will bite and when they do it's easy money because you can charge 500 bucks let's say to optimize a Yelp listing and that includes optimizing the images, completing the profile, confirming the listing, all of that and then you can charge them on a monthly recurring basis to rank it for them and to keep it optimized.

That's something else you could do. You could also manage comments and things like that. My point is you can turn it into, first of all it could be a one-off, just optimizing the listing but then you can turn it into recurring revenue and it's also a foot in the door strategy for additional marketing services, okay? It's a really, really good strategy and by the way inside Yelp now when you're logged in, I'm not logged into Yelp now, but you can actually send messages to people inside of Yelp. I prefer sending emails out first and then if they don't respond then going back and sending a question via the Yelp contact form because not always but sometimes they'll get notified of it and that'll go for people that have verified their listings, so it's a confirmed listing, but it's not optimized.

If somebody has confirmed their listing but they don't have any images, there's no description, they don't have any reviews or maybe they have negative reviews. That's a whole other strategy, is going out and contacting people with negative reviews and saying that you can help to optimize their listing and help to set them up. That's reputation management stuff. That's something else you can do in Yelp because Yelp is a huge, huge community with a ton of traffic, okay? It's a pretty good service that you can create a whole other stream of revenue just from that.

Okay cool, it looks like we're done. Awesome thanks for the extra indexing tip. Never thought of that and that's exactly what I have in mind Bradley-, okay. All right guys since we don't have any other questions you want to wrap it up?

Adam: I think so.

Hernan: Sounds good.

Marco: Sounds good.

Adam: Don't forget everybody we got the webinar next Monday so I will pop the link in real quick again and get signed up for it. Like we said try to make it live if you can. Obviously a valuable webinar. Tons of content, some good stuff so get signed up and we'll see you guys there.

Bradley: Awesome, thanks everybody for being here. Masterclass starts in 10 minutes, so we'll see those of you there. See you.

Adam: Bye guys.

Hernan: Bye everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 121

By April

Click on the video above to watch Episode 121 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.




Bradley: Okay. We're live. Hey, everybody this is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts for March 1st, 2017. I believe this is episode 121. Wow. We've got Marco and Chris on right now. Adam is having some power issues, plus he's going to be muted when he joins today anyways because of construction going on in his house. You're stuck with me today guys. What's up Marco and Chris? How are you guys doing?

Marco: What's up guys?

Chris: I'm good.

Bradley: Good. Marco, I think you had a few announcements correct?

Marco: Yeah. Well, number on Video Powerhouse is live. After all this work all this time it's up. It's running. Everything is running really smooth. We had a few hiccups here and there which is why we didn't want to let everyone in all at once. We wanted to take care of all of these little issues that usually pop up. If you guys haven't been in there already, if you're on the list, if you didn't get the email or whatever, there were internet issues yesterday that were beyond our control. It's fixed for the most part. Go in there. Check it out. The power of iframes which is all of video embed is an iframe provided by YouTube. Why not take advantage of it? Along those lines I will be doing a webinar on …

I don't have the time yet, but it will be Monday March 13th. It will be open to anyone. It will be a public webinar. It'll be a especially useful for people who are in Video Powerhouse. Maps Powerhouse should be … All of the little techno things that we're tweaking should be done by then. I did a webinar last year and this is like building on that foundation. It's just explaining why it's so powerful, explaining what Google is seeing through iframes. It's just things that other people will not talk about, that other people charge thousands for dollars for also. I'm going to give it to you for free. Come in. As soon as it goes live, check it out. It's always limited. We can have 2,000 people on the webinar.

When it goes, make sure you go in and you register and you get ready for something that's going to be what I feel is some really powerful information that you can put to use right now. Another thing that I wanted to mention is as I mentioned to you guys yesterday, I'll be going in for back surgery in the next couple of months. Sitting around too long. I'm not supposed to do that. I have to go get that taken care of so I'll be away for awhile. I don't know how active I'll be. Even along those lines I don't know how much activity I'm going to be having on the internet coming up. I'm 53 years old dude. It's getting about time to put Marco out to pasture.

Bradley: She ain't what she used to be, huh?

Marco: Oh, dude no, not anymore. The body doesn't do what the mind says do anymore. Mind is still great. The body isn't so good. I'm thinking of putting a group together, a group of people where I'm just going to give them what's inside my head. I'm going to be sharing my knowledge. I don't know how it's going to be done. I'm just putting it out there. I don't know. We'll figure it out. Anyone that wants to learn what's in my head and how I do the shit that I do, how I come up with all of this crap that's inside my head, I am going to be willing to share it. Before I go on, I don't want to go with all of this stuff that I have inside my head because it'll be a waste, right? It's just a way to …

Let's get some people who really know their stuff, who want to know more and who want to just knock the shit out of Google because you know what I say man. I love saying it, but I'll keep it to myself. You know how I feel about that. I think that's what I have.

Bradley: Are we going to try to do that webinar on Monday the 13th I think you said it was?

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Marco: Yes, I don't know the time yet.

Bradley: Okay. We'll have the time and everything set up for next week Wednesday guys and we'll make sure that we post the link during next Hump Day Hangouts for people to sign up. Plus you will probably email it out and shoot it out through social media and all that kind of stuff as well.

Marco: Yeah, absolutely.

Bradley: When Marco says he's willing to give away the farm, that means be there. Clear your schedule. With that said, what other announcements do we have? Anything?

Chris: Something about the course that you can pick up if you pick up Video Powerhouse?

Bradley: Oh, yeah. There's a video prospecting or Vmail prospecting, video email prospecting course. Guys, we've talked about this on Hump Day Hangouts on several different occasions and I had an old course that I had put together years ago like literally I think back in 2012. It's five years ago. That was dated and it was for another company when I was doing branding services with two ladies for realtors. Anyways, I updated it recently for the Video Powerhouse launch and you can purchase that inside of Video Powerhouse right now at a discount. It's been updated like I said just I think two weeks ago. Yeah, two weeks ago is when I recorded it and updated it.

I think after the launch I'm actually going to go back into the course and beef it up a little bit more and even give some real world examples instead of like just being training. I'm going to do some case study essentially type training videos after the launch is over because we'll probably raise the price on that Vmail prospecting course as well. It's a really good course. We've had a lot of good comments on it already. You guys can get the free version that is dated if you go to BradleyBenner.com/Vmail, but again the updated version which has some new things in there that weren't in the original, that you can get through Video Powerhouse currently.

Then again once the launch is over, within the few weeks I'm probably going to go back in and add some additional training to it to show some examples of like what a prospecting video would look like and that kind of stuff. I highly recommend that you check it out because any of you that are doing client work, I know the worst part for me for client work was to initiate the conversation. I hated cold contacting. I absolutely hated cold contacting. I found a way to use video based emails to get through to the business owners in a unique way and that usually would generate or at least initiate a conversation. I would get as much as three or four out of every 10 emails that I would send out. I would get a response back from three or four of the people that I would send it to.

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I typically tend up closing about 60 to 80% of them. I would get between two to three closes out of four. If four people responded, I would get two or three people closed into some sort of job whether it was SEO or social media or an IFTTT network or whatever. I highly recommended that you check it out if you're doing client work. If you hate cold contacting which is what I hated more than anything, then that's a good course for you. Do we have anything else or can we get into questions?

Marco: Let's get to it.

Bradley: Adam is muted, but Adam showed up. Hey, Adam. All right guys. I'm going to take the screen and we've got some good questions already. Give me one moment. You guys tell me when you can hear me again. Hello? Can you guys hear me?

Marco: Yup.

Best Approach For Ranking Videos And Links In A Campaign

Bradley: There is some odd delay with this jam session room whatever when we take the screen. All right. Wayne and all his memes. Thanks, Wayne. We certainly appreciate it. Love laughing at these, but we had a question. I guess for whatever reason the comments were closed on the event page for a couple of days. Jay Mystery was wise enough to post a comment on the photo. He found a way. Where there's a will, there's a way. Here's the question from Jay. He says, “Hi, guys. I have a question about ranking videos and links. I've seen a strategy where you can create say 300 unique videos, optimize them and create a playlist. In the description of each video there is a link to the previous video and unique Google shortened link.” G+ link has 404. I don't know what you're talking about Chris.

Sorry. That should be the link. I'll click on it and see what happens. Works for me. Not sure what you're talking about Chris. Anyways, all right. “Optimize them and create a playlist and in the description of each video there is a link to the previous video and unique Google shortened link all pointing to a Google Doc. In the Doc there is one anchor text link pointing to a website. Five videos are uploaded each day until the end of the campaign. In your opinion, would this be a good strategy to increase the rankings for a website and also could this be used to point the link in the Doc to a video playlist to rank videos?” I'm going to let Marco answer that, but it sounds like a sound strategy. What do you got to say about it Marco?

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Marco: We're using something very similar to this or I've used it. If you can create 300 unique videos, good luck. It's a massive undertaking especially … If you're going to do it, make sure that you do videos that are going to convert, not just spam videos.

Bradley: Yeah.

Marco: Make this worth your while if you're going to put in this much time, thought and energy into something. Because the real benefit is going to come from all the traffic and everything … All of the benefits are from YouTube because you're doing everything in there. The description in each video is a siloing method that we teach in the YouTube Silo Academy, isn't it?

Bradley: Yup.

Marco: I forget which one.

Bradley: That's it.

Marco: It's exactly what we teach. You put a link to the next one in the description and then yeah. Using Drive guys, that's what RYS Academy is all about. That's the foundation. That's where we do all our dirty work. You're going in there in the belly of the beast. You're protecting yourself and then you're feeding off of Google's narcism where Google of course is going to give preference to its videos, to its files and folders and to its users. They say they don't, but that's bullshit. We know they do. Whether it ends up increasing the ranking of the website, I'm not sure. You'll have to test. Maybe the pages where the videos … If you embed the videos in individual pages, if you decide to embed the … I'm not going to go there.

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I'm not going to give away everything. Of course, these become perfect spam points. These become perfect spam points back towards a video channel, video playlist and the videos themselves. This looks really, really good. Anytime you use Drive, it's a sound strategy.

Bradley: I want to agree or cosign what Marco just said about videos that convert guys. The days of just using pure spam videos for traffic generation or for conversions especially are pretty much gone. You can still spam to kind of test things, but they don't convert or the conversion rates are terrible compared to videos that are done correctly. It's because people become conditioned to not react to spam, right? To ignore spam. You got to think about typical internet users. Not us. We're marketers, right? We're so called experts. The typical internet user, they're becoming more sophisticated or more savvy. The kind of stuff that we could do three years ago and still generate good results with is not working so much anymore.

I'm not talking about like SEO tactics. They still may work just as well or better or whatever. I'm talking about what your intended goal is. Whatever your conversion goal is, unless you've got a compelling message now with a decent quality video, then a lot of the times people are going to ignore that shit and go right to the next video. The next link in mind which could be a video, another Google listing, whatever, my point is is a lot of people will immediately ignore spam. Now of course, that's not always the case. It's a lot more common now for that to happen. I take the time now to really make sure that I work on creating videos that are much higher quality.

In fact, we've got a Masterclass webinar following today, the Hump Day Hangouts, to make up for last week since we didn't have Masterclass last week. Adam and I were in Dallas for the Click Funnels event. I'm doing a YouTube case study. That's what I'm going to be showing today and announcing that. I'm creating and it's using the YouTube silo method and SERP Space in Video Powerhouse. It's pretty much the two primary methods I'm going to be using for ranking these videos in this case study. Every single one of the videos in the silos that I'm creating are going to be like high production value videos. In other words, videos that I've actually … They're not spam. It's not like taking one video and just changing the file type.

I'm actually recording different videos for all these different keywords in the silo that I'm building out. Yes, it takes more time, but my point is I would rather do it right the first time and have it not only get the videos ranked, but have them convert so that my work is done unless you're doing it specifically for testing purpose. I'm not even testing this niche because it's a niche that I'm in already for one of my projects that I'm working on. I'm not even testing it. I'm just going out and it's pretty competitive for some of the … I mean it's very competitive for some of the keywords I'm going after, but that's why I'm using the silo method.

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I'm recording all these good videos and it's going to take me several weeks to complete this project because everyone of those videos are going to be genuine videos, like original unique videos. Not just like file type or encoding unique, I'm talking about like a new script for every video. That kind of stuff. It's going to take a lot of time, but it's going to … Provided that I can rank it which I'm quite sure … Rank many of the keywords which I'm quite sure that I can. They should convert well. They should produce a lot of traffic to the project that I'm pursuing right now. My point is guys, take your time. Go through.

If you want to test with spam, that's great. Do it, because then you can identify the low hanging fruit that you can rank for quickly and easily, but then go out and create or have videos created that are going to convert with a more compelling message and also just aren't spammy, right? Then go back and target those keywords that you've already identified through testing. That's my point is that you'll get a lot more … I don't like rework and I don't know who does. I guess the [inaudible 00:16:11] guys do, but I particularly don't like to do stuff just to find out that they're not converting and I have to redo it or that I get my channel terminated because it was spam. Does that make sense? All right. Cool. That was a great question Jay and thanks for helping Marco.

First Page Domination Technique

We're going to move on to the next one. Scott's up. This is his question. “There was a first page domination technique where you point lots of GSA links to a high domain authority social media property like Facebook or FourSquare, et cetera, to rank for a targeted keyword. Does this technique still work? If no, what can I do to achieve this result? Thanks, Scott.” Well, Scott, I mean it depends. Sometimes you can still do that. It's not as easy as it used to be. Two, three years ago yeah, you could do that. I mean it was like clockwork. You could just take a high domain authority.

It varies by the way guys for keywords. What I would suggest that you do is whatever kind of keyword it is that you're trying to rank for is go search in Google for that keyword and related or very, very similar, closely related, what Google would call close variants, and just do a survey of the top two pages. Page one and two of Google results and take a look and see what kind of Web 2 or citation type properties are ranking. You should see a few of them that are common across all the search terms that you're looking at, right? Those are going to be the ones that you're going to have the best or most likely be able to rank using a method like that.

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Now I haven't done any pure spam ranking on anything like that in probably a year or a year and a half, so I'm not 100% sure if that still works. I can assume that it doesn't work as well as it used to, but I guess … Marco, you've been testing with a lot of different link types right now. What are your experience with that right now?

Marco: Let's see. Just last week we hammered something with a million GSA links. Just a couple. It shot it to number one. We're talking about a very competitive term in a very competitive niche in a metropolitan area with … I think it's over a million people in that area. I'm not going to say where because I don't want anyone going out looking and trying to reverse engineering what I'm doing and then taking credit for it. I have a master chemist. I have the mad doctor Gary Kerwin and then I have someone else that's just an awesome spammer. We're all getting together Wednesdays and Saturdays and this is why my back is the way it is because I'm spending just way too much time in the lab trying to just mess with Google, but it works if you set it up the right way.

Bradley: That was my question. That was kind of what I was getting at. Now I know what we're doing with Google properties, but what about other Web 2 properties? Have you tested any of those recently?

Marco: Yes, we are. In fact, we're in many where you get a no follow link by default. Well, we can get do follow links out of them. That's coming guys. I told you. I'm in the lab. Look for it August of this year. The way that I'm going to celebrate the two year anniversary of the original release of RYS Academy is by coming up with something better if that's possible. I went in the lab with that in mind, making something better than RYS which is by far the best ranking course there is right now. You can go in. If you go in and you follow the trending to the letter and you apply it, you will rank period. Anyone who doesn't feel like putting in the time, don't bother giving me your money.

I'll gladly take your money, but then you're going to be angry that you spent all that money and didn't get results and then it turns out that you didn't what you were supposed to do.

Bradley: Yeah, like the Facebook group comments is, “I'm not getting results.” Then we go look at it and well, that's why. You didn't follow the instructions. Scott says, “Where you point lots of GSA links.” Scott, there's your answer. Yes, it works as long as lots equals 1 million or some ungodly amount of links like that. Very cool. Again I do recommend those Scott. Seriously go look at … You just listed Facebook or FourSquare. I understand those are just examples, but take a look at the keywords that you're actually … The niche that you're playing. Look in the neighborhood that you're playing in and take a look at what the properties. You should be able to determine a handful of properties that consistently appear on page one or two for close variant keywords in that particular industry.

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Using A Drive Stack In The Same Drive Account That's Running The Network For A Branded IFTTT Property

Those are going to be your best bets, okay? Martin's up. He says, “Howdy guys. First up, keep up the good work. Loving this stuff.” I'll plus one that. “A few questions if you don't mind. Number one, I have a branded IFTTT network.” Guys, I think we're going to start calling them syndication networks. If you didn't notice, we rebranded everything and there was a reason for that. I'm going to read it to cover our ass. “I have a branded syndication network for a company. Is it okay to use a Drive stack in the same account Drive account that's running the network, but in a separate folder as a legitimate company would have this kept all in one Drive anyways?” Yeah, you could. Martin, you certainly can.

Here's the only reason why I recommend against doing that because if at some point Google decides that what the nasty stuff we do with Drive is … They don't like it anymore, then they could potentially levy a penalty against the company or the account owner, right? I don't know that that's the case, but I always try to reduce my exposure or eliminate my risk all together if possible. That's why I recommend … It doesn't take a lot to set up another Gmail account. You can create the Drive stack under the new Gmail account and then add your client, the business, the company, as a page manager or Drive manager or share the Drive folders with the original Gmail account.

Then that way they can still access those Drive folders and files from their account, but it's owned by a persona account. I recommend doing that because it covers your ass. In other words, if something were to happen down the road and Google says, “Anybody that's spamming Drives or using Drive for SEO purposes or whatever is now going to get smacked or slapped or whatever,” then it wouldn't affect the actual company account. It would affect the persona account because that's the Drive folder owner if that makes sense. That's what I recommend is always try to mitigate your risk as much as possible Martin. You certainly can do it the other way, but just know that there's a risk involved there if potentially Google decides that that's going to be an issue.

Additional Personas With IFTTT Networks That Share Content From A Branded T1

All right? “Number two, can staff members for the business essentially become additional personas for their own IFTTT network that shares the content from the branded tier 1 with other content from RSS mashing? The status contribute as the tier 1 branded network when the interlink process is done.” You can Martin. That's something that you actually can do because … In my opinion it would have to be a clear association between the other tier 1 networks with the company. In other words, it would have to be listed on all of the interlink properties and such. It would have to make a clear connection to the actual company. I certainly would recommend what you mentioned you would already do, adding additional content to those persona networks.

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I say persona networks because they're not actually branded networks, but they could be real people networks. They don't have to be fake persona networks. Yeah, that makes sense. As long as there's a clear connection to the actual business entity from the branded network and if you're what I recommend as absolutely publishing additional content to that, I don't recommend publishing other content to your tier 1 branded network. We advise against that because we want to keep that as like the golden frame, right? We want all of the content on the branded network to becoming specifically and directly from the money site and the money site alone, right? You can use curated content on the money site, but it's still being published from the money site.

On any sort of like person based supplementary networks or supplemental networks, then I would absolutely have additional content because that would be logical and natural. Think about it guys. Most people don't just share content from one source over and over and over again, right? Brands do it, yes, but people don't because people generally have interest in things other than just one company. They'll share content across their social media properties from various companies, various topics for that matter. It's content from other sources. That's what I recommend that you do. You seem like you've got a good handle on things already Martin, but yes, I can say that that's a good strategy. Okay? Just keep those things in mind.

Ranking A Video Optimized For A Single Keyword Branded Term

He says, “Cheers guys. P.S. going to be using your RSS masher affiliate link just to share some love.” I'd plus one it again, but I can't. Thanks Martin. Damon's up. Damon says, “So I have a single keyword branded term for a video used to rank for. A single keyword branded term a video used … Used to rank for. For years it completely dropped off, but the video still ranks for the branded term plus location or the branded plus apartments, et cetera. I added some video SEO mojo and the two plus word terms ranked higher. Added five high authority safe links and those keywords ranked even higher. Still not ranking for the single word term.” Single word terms. I don't think I've ever even tried to do that. That's got to be tough Damon.

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“Just purchased 20 expired high DA Tumblrs and daily I'm adding either embeds or images and anchor texts for the branded phrase. I also bought 22 SERP Space links in the real estate niche. Still not ranking for the main term. For years the main term was ranking and I need to get it to rank again. I am baffled as to what happened. My next steps are update the content, hasn't been updated in years, add a hashtag and the NAP and run a press release with the NAP in it and modify the video date.” I remember Chris I think noticed that old rankings of websites of the embeds were capturing old dates and tanking the rankings. Yeah, what Damon's talking about was doctor … I thought it was Gary. Yeah, I think it was Gary that …

Dr. Gary that actually was talking about that in the Mastermind. He did some testing on that. It wasn't until he and others reembeded the video with a new embed code or change the date that the rankings resumed. Testing everything. So far no bueno. Any recommendations? Hell no. Don't do that. The channel is well aged with plenty of videos too. No, I mean it sounds like everything you got going on Damon is sound.

My first go to thing now is if I've tried every SEO trick up my sleeve and I can't get a video to rank where I want it to, then the next thing that I always do and I know you're aware of this Damon is I set up ads, YouTube ads, and start driving traffic through there especially if it's a local keyword that you're targeting because you can set the geographic radius or targeting, right? Geotargeting. You can get clicks from local IPs and that has a huge effect on local video is getting clicks from local IPs. Here's the thing, if it's local which it sounds like it is, maybe it's not, but if it is local, then usually with YouTube ads you can go really broad with your targeting as far as topical or interest targeting.

I don't even use keyword targeting. I would just use interest based targeting, right? I do that specifically because I want more clicks from local IPs. That's all I'm really caring about. I don't care if the clicks are coming from relevant traffic sources or not at that point. I'm looking for clicks from local IPs. I'll set my interest target … I generally won't even use keyword targeting. I would just set radius targeting and then use interest targeting. You can use something like afinity audience targeting, but that's really, really broad and you'll get a shit ton of clicks very, very quickly so you'd have to set your budget fairly low for that. You can get more specific with interest based targeting.

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It ends up that it's somewhat relevant traffic as well as just locally relevant, geographically relevant which should help.

Marco: I'd like to ask him a question. I'd like to ask when he says that he bought 22 SERP Space links in the real estate niche, does he mean that he went into our Video Powerhouse embed network?

Bradley: He probably bought domains. I'm not sure, but he might have bought domains.

Marco: Because nowhere in here do I see that he's even tried the embed root.

Bradley: Well, he should.

Marco: Yeah. If he does go with … Sorry. While I'm thinking about this, if he does go with the press release which I saw that it's in his plans, try a press release service that will allow you to embed a video. You might have to pay a little bit more. You could use the term that you're looking for in the press release and you can mitigate the branded anchor text with everything else that you're doing to cushion it. I don't know if that make sense. Well, besides RYS Academy of course, I don't see how if it's local and you're not doing the map and the iframe stacking and all that stuff that you can do in RYS Academy, I don't see why not.

Bradley: That's the other thing Damon. Definitely again I said after all SEO tricks were used up. That includes definitely do a Drive stack for the video too because that's very, very powerful as well. Then you've got all those Drive files that you can just hammer and just push all the juice that you want to that one video through the Google files. Cool. Let's see. I think I get you Adam.

SSL Certificates For Websites

Justin's up. “Hey, guys. Justin here. Let's get right into this shit. Justin. SSL certificates. Should I always use one of my site?” I would say now if you're building a new site, yes.

For all sites going forward, I don't recommend going back and swapping or adding SSL certificates to sites that are already existing unless you're collecting sensitive data on the site in which case it's pretty much a requirement or a necessity now. For standard just opt-in or contact forms and that kind of stuff, I don't think it's necessary. I know they've been pushing it and it's becoming more and more. I'll be honest with you. It's a real pain in the ass switching old sites over to SSL. It can cause a whole bunch of problems and I always just end hiring somebody off of Upwork to handle all that shit for me because I don't want to do it. I've tried to do in the past and it's just a nightmare. It's a headache and I don't like dealing with it.

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All sites going forward guys, there is a lot of hosting providers now that will … As kind of like an incentive for you to come sign up will give you free SSL certificates. One of them that I'm using for one of the affiliate projects that I'm doing a lot of work on right now is WPX Hosting which was formerly Traffic Planet Hosting. Terry Kyle. It's his hosting service. It's more expensive than your average hosting service, but the servers are way better. He doesn't overload the IP blocks and you get free SSL certificates and at least there was a promotion. I don't know if it's still available. You get free Mac CND, content delivery network setup. Again I don't know. That was a promotion going on a couple months ago.

I don't know if that's still available, but he does offer free SSL certificates which is awesome and their support over there at WPX Hosting is amazing. Now typically I recommend using Liquid Web, but you have to have a VPS or a dedicated server. Now with Liquid Web they don't have shared hosting anymore. If you can afford it and if you're going to be doing a lot of client work, I recommend getting your own VPS because then you can charge your clients for hosting, right? You can make money off the hosting literally and have everything on a dedicated server or a VPS with your own dedicated IP and that kind of stuff. That I recommend doing if you're going to be doing a lot of it.

If you're looking just for like shared hosting and tried to keep your cost down, I still recommend going with a better host such as WPX Hosting. Again Terry Kyle's hosting solution. It's very, very good. I'm using it for one of my bigger projects that I'm working on right now and I'm really happy with their support and everything. You guys have any comments on that before I move to the second question?

Marco: No, I think that's perfect.

Best Starter Package For GSA/FCS Link Package From Serp Space If You Have Two Full 2-Tier Networks

Bradley: “Number two, If I have two full 2 tier networks, what would be the best starter packaged GSA, FCA or I guess it means FCS link package from SERP Space? I'd like to start with the smallest package, but I'm not sure which network ring or properties I submit to you guys.” I would go with a branded tier 1 network. That's always the standard operating procedure, right? That's what I would do. Once the networks are built and I get some seed content published, what I call seasoning the network, right? Two or three posts out from the money site or videos from the YouTube Channel, then I will go back and send it over to get links built.

If you're doing it all at once, like if you order the network and then … Apparently you've already got them, but if you're ordering a network and the upgrade for the link package, that's fine. What I recommend that you do is have some content ready so that when you get the delivered network, that you can go ahead and publish a few posts right away. That just helps in my opinion. I like to try to get a couple posts on the network before I have a bunch of links built to it, but again it just depends on what the timing is for you. Always start off with your branded network guys for that because that's ground zero in my opinion, right? The tier 2 networks is great if you have the money or the time or the resources to build links to the tier 2 networks.

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Go ahead. I always start with just the tier 1 networks and see what kind of results I can get from that. I don't generally have my tier 2 networks like links built to them unless I need it. I always start with a branded network first, see what kind of results I can achieve. If I need addition power, then that's when I'll go back and have the links built to the second tier as well.

Protecting Yourself From SEO Clients Who Chose Not To Continue To Pay

“Number three, protecting yourself.” Guys, by the way just a reminder, we don't generally like people posting this many questions in one post guys. It's only because it's not fair to other people. We'll go ahead and run through these very quickly. “Protecting yourself from clients who chose not to continue to pay. I've read that this is unethical and some SEOs are against it.

I am not and would like a brief description of how to set it up. Let's say your client's domain is XYZbuilding.com. Is it easy as setting XYZbuilding.info and using a redirect plugin to point to their site? All links will be built to the .info. Do you use Pretty Links WordPress plugin to accomplish this? Which plugin do you prefer for redirects? Does this have any negative SEO consequences?” I don't think it's unethical at all. I really don't. I find there's nothing unethical about it. Because first of all if you're doing client work on their domain to begin with like for example citation building, content marketing to a syndication network, all of those links are going to be built directly to the client's domain.

In my opinion, they're getting all the stuff that they're paying for. What I like to do is set up my own redirect domain for all external links that I build. What I mean is separate and apart from citations, press releases and content marketing distributed via the syndication network. All third party or external links that I would be building I like to build through my own domain because it protects me guys. Here's the thing, again if you don't … If your client decides that they need you anymore because somebody from India called them and said that they can do the same thing for $99 a month, well, first of all, good luck. Second of all, let's say that they drop you for that. You can remove the redirects and now you have a domain that at least has some inherent authority.

It's got some links built to it. Why not? It's your work, right? it's your work. You're still providing them with what they paid for as far as building links direct to their domain through the other methods that I just mentioned. For all external link stuff that you've gone out and put your hard time, your effort into finding the link placements, purchasing them, whatever, getting the links, why not have it go through your domain? That's all. It's very, very simple and I don't think it's unethical at all. What I think is unethical is when a client decides that they don't need you anymore after you've got them ranked. That's what I think is unethical. That said, yeah, you can just use a redirect plugin. It's very, very simple.

You could do a htaccess. You could also setup … If you're comfortable. I don't. Typically I end up contacting the host if I need to do a bunch of stuff in htaccess or I'll contact one of my partners that's better with that stuff like Chris P. I leaned on him a couple weeks ago for some of that stuff as well. You can do it also in cPanel. The easiest way is just set up a WordPress site on your .info domain in this case and just do a one-to-one ratio. For every page on the money site, you make a similar page on your site. In fact, what I've done in the past is clone the client's site. Then install the clone on my domain and then set up a page by page redirect. You can do that with Simple 301 Redirects. That's the plugin name. Simple 301 Redirects.

They have a bulk 301 redirect add-on. It's just an extension or a plugin add-on that you can … It's free. You can add that on in WordPress. By the way when you do Simple 301 Redirects, just search for that in the plugin repository, it will come up right next to it from your WordPress dashboard I mean. It will come up right next to it. You can click on that and then you can use a spreadsheet which makes it super simple. All you have to do is … You can go to the site map of the money site and extract all the URLs from the money site, from the site map I mean, put them in column A and then put in column B all the … Excuse me, put them column B which would be your destination URL.

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Then in column A you would put the slugs from your .info domain. It's very, very simple to do. It's pretty self-explanatory. It sounds like you know enough that you probably don't need anymore explanation than that.

Marco: If I can add something to that.

Bradley: Please.

Marco: He's new, right? I can understand where he's reluctant in negotiations. He's not that skilled. As he goes into this, he's going to have to learn to try to control the YouTube Channel. Try to rank his own videos and add the client's phone number on the YouTube so that the phone rings through to the client, but the video is yours. This way if anything happens, you just swap out the phone number to the competitor, right? Control the channel if you can. Control the phone number because you need to check what's ringing through, what's being said, what's going on especially if you're doing lead gen. It all depends on how you end up negotiating the deal.

This is where you have to become skilled also as a salesman and try to leverage your power and what you can do so that you can maintain as much control as possible. You never want to give up control to the client completely because then you're at the client's mercy.

Bradley: Yeah. Here's the other thing guys, if you happen to use your own channels to rank other people's videos which is fine and I recommend doing that, don't … If somebody contacts you and says that they or whatever. You're out prospecting and a client has a video and they want you to rank it, tell them fine. You're going to rank it on your channel. You download the video and you upload it to your channel. Your networks, your syndication networks, all the link building, everything is going to benefit your channel. If the client boxed it out or you catch any resistance from that, then say, “Fine. I'll absolutely rank your video on your YouTube Channel, but it's going to cost this much more.” Have two pricing structures.

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One which should be your normal pricing structure for requiring the video to be ranked on your channel. That way all the SEO work you do benefits your channel, right? They still get the benefit of the traffic and the rankings. Most clients don't give a shit about that, about whether it's on their channel or not. All they want is the results that it can produce. Sometimes occasionally you will get somebody that will question why you want it on your channel. By the way the answer to that is because I have a channel that I have SEO to the hill that has a lot of inherent authority and I'm able to rank videos very, very quickly.

If I have to try to rank on your channel which has little or no SEO done to it, it's going to be an enormous amount of work relative to what I've already done. It's going to be a huge amount of work. Sure, Mr. Client, Mr. Business Owner, Mrs. Business Owner, whatever, I can still do it your channel, but it's going to cost triple or whatever it is that you decide. Make it to where once you spit that number at them, they freak out and say, “Oh, no. We'll just go with your channel. We'll go with option A.” That's the way you get around it. I've never had a client say or prospect say, “Okay, nevermind. We'll go somewhere else.” Never once has that ever happened to me.

Building Subdomains Or Use Silos To Optimize A Website Locally

It's an absolute requirement to be on my channel or else I'm going to charge them double or triple what I would charge normally. All right? Guys, man, this questions a lot Justin. I'm going to try to run through very, very quickly. I'm going to keep these very short. “Just acquired my first client. Would like to be able to expand his site surrounding in a town, cities. Should I accomplish this by building on subdomains like Masterclass teaches or would this be better to silo a city service post as he is just one brand name?” That's going to be up to you Justin. I prefer the subdomain method. It is more work because you have to set you separate WordPress sites for each. I prefer that method myself. You can do it on one site.

You can use just categories and pages and posts. Basically you can silo the site out and accomplish the same thing. The reason why I like to use subdomains though is because a lot of the times we black hat our dresses. We do stuff that's not inline with the terms of service. If one of my sites were to get penalized, it only will affect the one location, the subdomain that got penalized as opposed to if you do it on the root domain and something happens, then your entire site will be penalized. You end up losing the traffic from all of those various locations. Again just like I mentioned earlier to Martin, I try to mitigate my risk as much as possible. That's why I'm willing to put in the additional work and set up separate subdomains for each location.

Link Building For Lead Gen & Client Sites

Again it's up to you how much risk tolerance do you have. That was the word I was looking for. Tolerance. “Number five, what would you do differently with client sites first lead gen of properties as far as link building? You said that you were very aggressive with lead gen sites, so what would be some of the things you do differently?” Well, with lead gen sites because they're mine, I'm not as worried. I certainly don't want to catch penalties on my lead gen sites. Like I mentioned, I hate rework, but I am certainly more aggressive. I haven't done it in awhile now, but I used to use SAPE links all the time to my own lead gen sites.

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I would run them through a 301 redirect or to a 301 redirect and then to a buffer property like one of the syndication network properties or something like that. That's all I'm saying. I will do more external link building outside of the methods that we teach for safety which is pretty much all the methods we teach are generally for long-term effect and for safety reasons. A lot of the stuff that we don't teach because it's more risky and we don't want anybody coming back and saying, “Well, you told us to do this,” no. That's why we don't talk about that stuff that much other than in Mastermind and we disclaim right off the bat that this is stuff that could get you into trouble, right? With lead gen sites, I'll do a lot of the stuff that could get me into trouble.

I still try to reduce risk as much as possible. I just use additional third party link sources if that makes sense. I'm faster. As far as link velocity, I'll increase link velocity which means I'll build links faster, that kind of stuff. I'm just more aggressive with my lead gen properties because they're mine and because if it goes down, I can build another one very, very quickly, but I don't like rework so I try to prevent that from happening. Yes, the coolest guy in coal pepper. That's funny.

Indexing An Expired Domain

Jonathan says, “I set up an expired domain over a month ago and posted some articles from …” This question, I read through this already earlier. He's having indexing issues.

Jonathan, what I would recommend doing is first of all, you can do a few things like and I mentioned this before, but if you have a Twitter account that is active, tweeting … A genuine real Twitter account or if you know somebody that does, tweeting a link will bring the bots come crawling very, very quickly. That can sometimes help things to get indexed, as well as Google Drive files, right? Put a link a Drive file. Set it to public and a lot of times that will help it to index as well. Keep in mind because you already submitted it to the search console submit URL feature, that's … A lot of the times it just … Let me explain guys. The project I'm working on for the Masterclass case study which kind of like … That's an ongoing project for me now.

Anyways, the domain that I'm using caught a manual spam action penalty over a year ago because I was spamming the hell out of it with ATM lead gadget style … Mass page generators type sites. I caught a manual spam action penalty. Cherry Domain though. When I revived this project a few months ago which became the Masterclass case study that I've been working on for the last few months, I wanted to use that domain because it was an awesome, awesome domain. I went ahead and had a whole new site built. I actually hired a third party company to build the site and everything. It had original content and all that. Then I went back to search console and submitted a reconsideration request and I got it approved.

I got it accepted, but it took like four or five weeks before it indexed which was a pain in the ass. I just did the same things that I just mentioned to you. I submitted via URL, excuse me, the URL submitter search console. I submitted the site maps. I tweeted it. Obviously I was posting content and it has a syndication network around it so that helps a lot as well. I also had a Drive stack created and that usually helps. It took like I said I think it was four or five weeks before the first link indexed at all from the site. It was really, really slow to start indexing. I just checked it yesterday and I think there's 11 or 12 index links now.

If it's a site that just for whatever reason isn't indexing, you can do the things that I said and just be a little bit patient and see what happens. If it still hasn't indexed after doing some of the things that I just mentioned and just being patient and I know you said it's been two and a half weeks, then I'm not sure what you can do there except for replace the domain which kind of sucks I know. Any comments on that Marco? We only got like five minutes left and we got a lot of questions left.

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Marco: No. No. No. No. I totally agree. Let's just push on.

Bradley: All right. Cool. Another meme from Wayne. Van says, “Hey, Bradley. I have two questions I want to ask today. What is the name of the microphone you are using?” This one is the Blue Snowball. Blue Microphones. It's the Snowball. I love them. This is the second one I've had. The only problem is occasionally the connection in the back gets loose and when it does, it will create popping sounds while you're recording audio and it sucks especially if you don't know that it's doing that until after you've recorded a one hour video or have done a webinar and then you listen to the replay and it's popping and it's like, “Oh.” That's the only, only drawback, but I really do like the mics.

Driving Traffic To Your Affiliate Link Using Youtube Ads As Affiliate Link Is Prohibited To Use As Landing Page

“How do you drive traffic to your affiliate link using YouTube ads if an affiliate link is prohibited to use as a landing page?” Set up a bridge page. Set up your own landing page Van on your own domain. Put all the Google AdWords compliance stuff that you need like an about tab, contact information, privacy policy, disclaimer, terms of service. Put all those links on there. Primarily make sure that you have the business name, the contact information right on the landing page. You can do it small at the bottom. You want to set up your own landing page that you drive traffic to. From the landing page, you can send people to an affiliate offer, but you have to be careful about that too. You have to provide value on the landing page.

It can't just be literally like a landing page and a video and affiliate link. You might be able to get away with that. In fact, you can get away with that, but AdWords campaigns will be manually reviewed from time to time. If a reviewer determines that they don't like that, then they'll suspend your site down the road. It's happened to me many, many times now. My sites get suspended all the time in AdWords guys, but it's usually something very, very small. We had a question about this. I don't remember. One of our groups. We had a question about this recently. I always recommend just calling AdWords. Every time I get a site suspended that's the first thing I do. I just call AdWords up, AdWords support and I ask them.

Can you tell me what it is because they'll send you an email, but it's so vague as to what it is that … Most of the time it's so vague that you don't know what to do to fix it. I just call and I have somebody literally talk me through it over the phone and take a look at it. Most of the times it ends up getting sent up to the higher level. Then they end up reinstating the site or they'll send me more information. Sometimes even with screenshots and say, “This needs to be corrected blah blah blah,” and I'll correct it and then I'll resubmit it for reconsideration and I always end up getting them approved again. There's only one site, funny enough, BradleyBenner.com.

That's the only site that I have not been able to get unsuspended from AdWords yet and that's because I was doing like a lot of like just shitty affiliate offers on that which was for testing purposes which I shouldn't have done on my own domain, like my own name domain, but I did. Anyways, yes, set up a bridge page.

Optimizing Images In Instagram & Imgur

Next, Edward says, “Bradley, should I optimize input of properties? All photos that will go into Instagram and Imgur.” Imgur I would say yeah. Instagram I have no idea. I've never done a damn thing on Instagram, Edward, so I really don't know if that makes any difference at all or not.

Essentially for optimizing you mean adding metadata and stuff like that? Typically if I'm going to be uploading image files to anywhere, I optimize the metadata. Any comments on that guys? Yeah, Adam, I saw the warning.

Marco: No, let's move on.

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Bradley: Tom says, “Hey, guys. Since there is no way to add info to the video and reupload it without changing the URL, do you suggest not ever adding a phone number directly in the video?” Tom, I recommend using a virtual phone number. I know you mentioned that that you weren't ready to do that yet, but I recommend that you do because you keep 100% control that way. Okay Adam, I see your message. However, what you could do is you could use an annotation in the video itself. That's what I would do. Honestly, I always just set up my own virtual phone number. It's only a couple bucks a month guys.

If you put in the work to rank a video and it's got a client's phone number on it and Marco said earlier the client decides that they don't want to pay you anymore, you can go in and … You're not able to swap the number if it's actually in the video itself. I'm not talking about the title or the description. You can swap that out. I'm talking about if the video is displayed in … Excuse me. The phone number is displayed in the actual video itself, right? By the way guys if that happens, if you have a phone number in a video and all of a sudden you lose that client or whatever, don't delete the video. Turn it to unlisted.

Because if you've already done a bunch of SEO work to it, you've got juice flowing into the video. If you delete that video, you just literally cut it off just like that. It's gone. All that work that you've done will not benefit your channel at all anymore because that video's no more. It's nonexistent. Don't every delete the video. Just turn it to unlisted. It will fall out of Google's index immediately and you'll still benefit from all the inbound link juice that's flowing through that video that flows back up through your silo if you're using playlist which you should be and to your channel. Anyways, that's it. If you use a virtual phone number, then all you got to do is redirect where the phone number goes. That's what I recommend.

Last part of it is you can use annotations and remembers there's end screens now and all that. You can go in and add an annotation and swap out numbers in the annotation because that's just text that you input. You can also change the end screen, edit the end screen and cards too. You can use cards too. We have to wrap up guys. I got to get ready for Masterclass in less than five minutes. Adam said that somebody was asking … I guess is it Jeff? Something about SERP Space. Guys, if there's problems with SERP Space or anything, just go to SERP Space support. Click on support in there. That's all we can do guys. They're two separate support entities. You have to go through SERP Space support for SERP Space questions or help.

Guys, thanks for being here. Sorry we couldn't get to all the questions. It was a lot. Next week we will … Tell me when you guys can hear me again. Can you guys hear me now? Hello?

Marco: Yup. Yup. Yup. Yup.

Bradley: Okay. All right. Guys, just please do me a favor, next week try not to post five questions in one post because that makes it very, very difficult for us to get to other people's questions. It's okay to post more than one question, but just break them up a little bit please. Thanks for everybody being here. We'll be seeing you in Masterclass in a few minutes if you're part of that. If not, you should be. See you all later. Thanks.

Marco: Bye everyone.

Chris: Bye guys.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 120

By April

Click on the video above to watch Episode 120 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.




Hernan: Alright, we are live. Hey everybody, this is Bradley Benner with Semantic Mastery. I'm just kidding. This is Hernan Vasques, how are you guys doing? We're taking over the weekly SEO Q&A called Hump Day Hangouts for the 22nd of February today because our beloved Bradley, and the good old Adam, they are out there in Dallas right now for the Funnel Hiking Live. So I'm pretty sure that if they could, they would join. They will probably join later on if they're not too in depth in a conference or whatever to say some comments, but in the mean time we're taking over. So we have a bunch of announcements. We have a bunch of questions today, but before going in, I want to say hello to my two partners, two friends here. Hey Marco, how are you doing?

Marco: Hey man, what's up? If I can just change what you said a little bit. We're not taking over HDHO. We're actually taking over the world.

Hernan: Right. There you have it. More to come, more to come, because we're going to talk a little bit about that in a second. And there's also Chris, how are you doing Chris?

Chris: Doing good here.

Hernan: Alright. Okay guys, so we have a bunch of questions, but before I just wanted to make a couple of quick announcements. If you haven't done yet, and you haven't signed up for the Vita PowerHouse Video Series that we have put together, that I have recorded and we put together with Adam. It's super super interesting. We shared a lot of interesting information over there, so if you haven't done yet go ahead and do so. I'm going to share the link on the events page so that you guys can join and start checking out that series. That video series that I recorded with the help of Adam and it's basically, it's a lot of good information. Some of it, you guys are already familiar with. Some of it maybe you're not, because we go in depth about the importance and the opportunity that we have as marketers using video marketing, which is huge. Semantic Mastery is built on the basis of video marketing pretty much.

Then it go about different businesses that are also using and leveraging that power. And the funny thing about it is that I read something crazy like 20 percent or something, not even that, like 12 percent of small businesses across the USA are using video marketing to promote their services and products. And they're not using YouTube, they're not using Google, so basically that's one of the reasons why we created Video Powerhouse. Which again, we are re-launching really really soon.

It's going to be a super limited launch. Okay, guys, so it's going to be a super limited launch. We are only going to take so much people in and then we're going to close the gates because we don't want to stress or over stress the networks and we have been working hard for the pass 12 to 18 months, I would say, with the guys at SERP Space, so it's going to be killer. Again, there's a huge opportunity for each of us to tap into the market, so I would suggest you go ahead, sign up for that video series, and also pay good attention to your email for the next couple of days. I would say for next week in particular because we're relaunching Video Powerhouse, it's going to be good. We have a lot of websites and it's super super super powerful. So, that's one thing.

The other thing is that if you guys do not know already, ECVSL 3.0 is launching shortly and you know, I've been using ECVSL I would say for the past year or so, and it's super super interesting for the guys out there that need to realize a solution when it comes to creating video sales letter. If you guys been following us around you know that we have been using video sales letters for pretty much all of our products and you don't have to be this interesting. You do not have to be, like, a digital marketer or you do not have to be in a digital space to use a video sales letter. Again, if you combine the power of YouTube and video marketing with a really good video sales letter that you can rank on Google and YouTube, you can have a killer combo. So video sales letters you can use them for sales of local services, digital, physical products, whatever you want to do.

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The reality is that there's kind of, I feel that sometimes there's kind of these technological … I would say that you need to use a lot of tools to get a really good video sales letter. Well, actually, ECVSL solves that, and that's exactly what I've been using it for over the past couple of months if you would, pretty much all of last year, because it makes creating video sales letter a really good process and easy to use et cetera, et cetera, for the guys that are not technical out there and you don't want to be using, I don't know, Adobe Premiere or whatever you're using for video editing or you do not want to hire a video guy.

This is a good thing, and there's a bunch of advancements when it comes to the 3.0 version, like, for example, right now you have speech to text video creation, you have an embedded … it's interesting, you have an embedded audio recorder within that software, so you do not need to go out or bring your audio from another software. You can do it within video sales letter and there's a bunch of other things.

Another good thing is that you can do this new kind … They call it kinetic style videos, which are moving fonts, if you would, within the video which are really cool for engagement and they grab a lot of attention. And I've been seeing more and more products and services being represented and being … and using this kind of video. So, there's a bunch of advancements and it's pretty inexpensive for what it does, so I'm going to also put the link here so that you can join. It's SemanticMastery.com/ECVSL, SemanticMastery.com/ECVSL and it's there on the events page as well.

So, that's that. Then another thing, another announcement that we had is that we're moving forward with the traffic agency. We mentioned it briefly last week. The idea of a traffic agency that could … Because we have a lot of people actually wanting to implement PPC, mostly Facebook campaigns, Facebook PPC and YouTube ads initially and then Ad Words PPC as well. We will be moving forward.

If any of you guys are needing to get those needs covered, the paid advertising or the traffic cover, just ping us. You can join as a beta testers, if you would. As Adam put it last week, it's not like … we're going to be taking it over from a professional stand point but we need to build the entire structure. That's why we're taking in at-cost, beta testers for the services. Just ping us at [email protected]. That's going to be good.

Initially we're going to be starting with, I think, Facebook advertising and YouTube ads. Then we're going to move into PPC in general, retargeting, maybe email marketing. We have our resident email marketing expert, Chris, over here so that's something that we're planning to do as well.

Marco, I know that you have been deep in the lab, man, over the past several weeks. Do you want to tell us a little bit what's that all about? I know that you're happy; I can feel it in your voice.

Marco: Yeah, I mean, it's incredible. We discovered that GSA still works. We made actual garbage spam links work. Not saying how, that's coming. I have to keep something under my hat. I can't reveal how, but it still works and it still works really well because we hit, just today, number one in a major metropolitan area for a hyper competitive keyword. I mean, we're not going after these long tail keywords that hardly anyone wants where there's hardly any money and say, “Hey, look, we can rank for this.” How 'bout we show you how to outrank Angie's List, Yelp, how about that? When was the last time someone was able to say, “Yeah, we were able to take them down”? You don't hear that very often. We've be able to do it. We're just looking at the test. As you know, we're continuously testing, we're constantly in the lab and we're just searching different paths and ideas, and the only way you can go from theory to practice is through testing, right?

‘Cause I see all of these people posting all of this garbage that people believe in all of these different groups. These masterminds, these gurus, and now we have these child prodigies, these young guns that are supposed to be coming up and they're supposed to be the shit and can rank anything, and they're feeding people garbage. It just amazes me that people fall for it. What we give you, we test it and we test it on our own stuff. So that's what you get at the end. You don't get something that we have no clue whether it works. We're actually checking everyday. Every single day, we're in there and looking and seeing how to improve it, and how to rank even better, and how to eliminate the competition. That's what we're after. Domination, total market domination.

Hernan: Alright, very good. Very good. We're eager to see what you guys can come up with, so that's going to be a lot of fun. Alright, so if that's it with announcements, we have a solid 50 minutes of questions that we can go through, so I'm going to share my screen real quick. I'm going to lose you guys for a minute when I do, but bear with me for a second, so alright, there we go.

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Just let me know when you can see my screen.

Marco: Yeah, we're seeing your screen now.

Hernan: Okay, very good. So, let's jump right into questions.

Link Profile & 301 Redirect

So, Ben says, “Hey, guys. If I'm buying a deleted domain to use for a 301 redirect, as long as the main QR is in the domain, does the link profile matter, even if the domain has low PA/DA, trust flow, and citation flow? After [inaudible 00:11:11] that will transfer through. Is that correct?

Well, Ben, yeah, from a theoretical standpoint, that is correct. The reality is that the link profile from a deleted domain does matter when you're doing a 301 redirect. THat's why we suggest that when you're doing a Switchbox and Switchbox SEO domain, like purchasing a domain strictly for doing a 301, I would go with a blank slate domain. A virgin domain that hasn't been touched before. We're saying that because the only reason that you're actually buying that domain is because you want to have detachable [inaudible 00:11:58], meaning that you want to point to target A today, but tomorrow you want to point it to somewhere else. Or you want to kill it.

However, the history of that domain and if it has actual back links, it will skew your results. It will impact your results. Okay? That's why we are saying that if you're trying to do this strictly from a Switchbox SEO … from a Switchbox SEO perspective, that is doing this from a 301 perspective only, I would go with a completely pristine, new domain that you're positive hasn't been used before.

You can go for a … you can use a main queuer, but that's not relevant actually. What's relevant is that it's a 301, that it's a pure 301, not a 302 or whatever other thing you're trying to do. It's a pure 301, number one. And number two, all of the history of that domain needs to be blank. Even better if it has absolutely no history, you know. Because again, the links and the history of that domain will impact in the 301 that you're doing. You know, in the target. You do not want that. You want it to be kind of a mirror, if you would. You know? Or a Switchbox, a real Switchbox.

After pointing safelinks with high [inaudible 00:13:25], that will transfer through, is that correct?

Well, a portion of it will transfer. Not 100% of it will transfer because there's some links you lost on the 301. That's my experience, anyways. But after doing that, most of it will transfer, but only if the main, again, is a blank slate. It has to be a brand new domain. Because again, the link profile will matter if you're doing the 301. Do you have any comments on this, Marco? Like, on the 301 side of things?

Marco: Yeah, I'm a little confused by the question. If it's simply to mirror the [inaudible 00:14:01] where it's a straight Switchbox, then yeah, you're better off just buying a domain and making it brand new and mirroring whatever website it is that you're redirecting the juice at because the purpose of this is to be able to shut it off at will. Or to point it at another website, a PBN or whatever. THat's the purpose of a Switchbox. If that's what he's talking about. And if not, then of course the link profile is going to matter. It's going to matter a lot. Because if you have garbage links, that's what you're passing through.

And so, yeah, that's going to make a big difference. It doesn't have to have the main keyword because it's a 301. I mean, you're going to take everything that … on the website that you're pointing at and you're going to build it on the website that's going to be the 301, and then you're going through the 301 page by page. And then you're going to do all of your SEO through that 301 for protection. That's how I'm reading this. That link profile, that's what throws me off. Yes, that's going to matter, but it depends on what it is that you're doing.

Hernan: Right, yeah. I guess it depends, Ben. If you're purchasing a 301 because you know, we have been using Bluetooth batteries to purchase these domains that have great backlinks, but we are searching for that link profile. Even if it is one backlink from CNN, for example, or Wikipedia, you know? So, yeah, it does matter.

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Registration Level Redirect Vs Hosting Level Redirect

So two, “Also, is the registration level redirect just as effective as the hosting level redirect? Is one better than the other for passing the link juice?”

Well, good question. In my experience, the .htaccess redirect is faster to pass link [inaudible 00:15:58]. I don't know why, but I've seen results faster, and I've seen a couple of people actually reporting back the exact same thing. You need to be careful with the registration level redirect because sometimes, as I mentioned before, it's not a pure 301. For example, in GoDaddy. You know, GoDaddy, if you redirect, they will not give you advanced redirect options, like [inaudible 00:16:20] for example. So GoDaddy will give you a 301 sometimes, and a 302 sometimes, you know what I mean. So if you want to be 100% positive that you have a 301 redirection in place, you would be better of using .htaccess or hosting level redirect, you know.

301 Redirect & Ranking Videos

Number three: “If I'm ranking a video, do you have to bother with 301 redirect?”

I'm not sure what you're asking here. If you're ranking a video and you want to do like a direct save to it, I would still purchase there cheap domains, like .xyz or .link domains. And you have a bunch of new domains with new extensions that you can use. So, I mean, you can just spend like one buck per year per domain and have a complete Switchbox set, if you would.

Do you have to bother with a 301 redirect? You can point save direct to a video, but as we always say, if you deem your video worthy, or your channel, and you are doubtful about point and save directly to video, I would do a 301. You know, just put a 301 between, and that's pretty much it. Then you can detach if anything goes wrong. So, we hadn't had any issues with save directly to videos, but again, so far. We don't know what's going to happen six months or even three months down the road, so in any case, you should just use a 301 redirect.

Marco: Yeah, if I'm doing YouTube, I usually make YouTube 301.

Hernan: Mm-hmm (affirmative).

Marco: I make YouTube. So I'll do the http to hctp, right? Cause it redirects to https. I just make sure that it's a 301 and not a 302. And then spam it that way.

Hernan: Right, right. Also, “Marco, great Facebook post. Great article. I think I'm starting to get my head around SEO. Working on becoming a Mastermind member soon.”

Thanks Ben. We'll be eager to have you on the Mastermind. What post is he referring to, Marco? Did you make a post recently?

Marco: Yeah, I posted [crosstalk 00:18:34]. Yeah I posted in our Facebook groups about the relationship between IFTTT SEO and RYS Academy drive stacks.

Hernan: Right.

Marco: How they're not mutually exclusive. How they react differently but they can be used for the same purpose. So, I did a post about that because there was some questions about whether to even do RYS, if I remember correctly. So I went in and I posted. It turned out into a really long comment. And so I thought it was good enough to post in all of our groups. So, sometimes I do that. I'll start flowing and writing and explaining why, and then I'll just go and share so that anyone can benefit.

Hernan: Nice.

Marco: So that's one of the benefits of getting into either IFTTT SEO MasterClass, MasterMind, RYS Academy. You get the benefit that we often go in there and post for the benefit of the groups.

Putting Drive Sites or G Sites As Website For Google My Business

Hernan: Yep, I agree. I agree. Alright, Joshua says, “What are your thoughts on putting drive sites or G-sites as the website for Google My Business?” I will definitely leave Marco to answer this one. Have you tried that?

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Marco: We do that all the time. Not drive sites, of course, because that would deprecate it. There … you can no longer host sites in drive. But you can do G-sites, and we definitely, all of the time, use them as Google My Business. I mean, you're stacking Google properties. Why would … the question would be, why wouldn't you put-

Hernan: Right.

Marco: a G-site, where you built it the way that we do, right. To make it look good, and we put the CTAs in place, phone number. Everything's in place for conversion purposes. And so, yeah, it's an excellent companion to your Google My Business.

Sending Links In Google Drive Stacks

Hernan: Follow-up question: “Once a stack is complete, are you sending links to the folder or to each property created? PDF, G-doc, et cetera.

Marco: Yes. Meaning, we do everything.

Hernan: Right. Yep.

Marco: So like … [crosstalk 00:20:47] Let me just go [crosstalk 00:20:49]. What happens is, if you order building from us, when you order the drive stack, the VA will go in and set up the drive stack. Once that's done, it gets turned over to the link builder, and he knows exactly what to do. You have to remember, we've been doing this for over a year now. The [inaudible 00:21:10] fee services. So the process is pretty much like auto. One VA does his thing, gets turned over to the link builder. The link builder knows exactly what to do and to which properties, and which amounts. And the trip rate. And so that's how it's done, and then once it's all done, I think that a partial report is done on the link building that was done. So you get all that.

Hernan: Right. Yep, that's basically it. There you have it. So we build links to pretty much everything. That's the main idea, no? That's the main idea.

Dealing With m.url Subdomain

So, Earl says, “Many of my local clients have m.url sub domains for mobile. I have traditionally spent the bulk of my efforts to get the url site to rank, but expectations that their health would also support the m versions. What additional should I be doing to support the mobile version, with an eye to its Maps placements and overall visibility on mobile?”

Well, good question, Earl. I'll give my input and maybe Marco can chime in on this too, but the way sub domain works, is that they are kind of different entities, you know. They are taken as different entities and it would all depend on how your website is set up. So, for example, on some websites, like some templates or some website builders, for example, they will have the mobile version set up automatically. So if the browser detects, or the website detects, that you're visiting from a sub domain … from a mobile phone, sorry, you'll get automatically redirected to the m dot version. So that's kind of how it's working.

Now, what you can have is a completely html, or whatever it is, like strictly mobile version, like mobile template, of the website on the m dot version. That is, that would be a completely separate [inaudible 00:23:13] dot com website, with a mobile theme. That's being kind of deprecated, as far as I know, because right now with responsive themes and responsive landing page builders, like ClickFunnels, LEAP pages, whatever you're doing, they're all responsive. So you do not need to have an m dot sub domain anymore for people to get redirected. That used to happen when we didn't have responsive themes. Usually the websites used to look like really really bad on mobile. But that's not the case anymore, because again, you can visit the same webpage from mobile and desktop and tablet PCs, and the theme will be optimized for the width of the screen.

Now, with that being said, what you can do is to actually build links to the m dot version, you know? You can … If it's a completely separate entity, meaning if you have the ability of going add schema, maybe add the amp plug-in that we have developed with Semantic Mastery, or have access already to a mobile page on that sub domain, I would strongly suggest that you do so.

Because again, if you want to do Maps placement and visibility on mobile, you need to understand now, Earl, that I would say, 60% of the traffic that goes through Google or Facebook is mobile. So if it's treated differently than the main domain, meaning that you have the ability to actually go in and tweak the code from that sub domain, you can build links. You can treat it as an additional property. As we would … As I would, for example, if I set up different money sites on sub domains, I would treat them completely differently. Of course, if you focus on getting the url site to run, that will benefit the sub domain and vice versa. That's why sub domains are really really powerful. So I would focus on building links and local directories that can point back to the m dot version of the website, but that would be sort of a short term approach.

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A long term approach, I would definitely start educating your local clients to get a responsive domain and a responsive theme, sorry, on the same domain so that everything falls under the same domain and you do not need to do sort of two SEO campaigns, one for mobile, one for desktop. Does that make sense? Do you want to add anything to that, Marco?

Marco: Yeah, if by Maps placement, he means ranking in the [inaudible 00:25:57], that has absolutely nothing to do with whether the website is mobile friendly because all G-sites, which we're totally ranking, are not mobile friendly. If you haven't noticed. And we constantly rank in the three pack. We're ranking the Map. And we're ranking the verified Google My Business Map. And we're sending them to a specific … back to the G-site actually. Or it could be to whatever landing page you want it to be. So, from what I read, there's different things going on here. If you're trying to rank in Maps, you're trying to rank the Map, not the website.

But what you could do is send them, as you mention, to an m dot website, dot url, dot com. And have that m be an html … really light, super fast, loads … eye blink. And, what you would have on there is a click to call button or whatever. But you could have that same thing on your G-site or whatever. Or actually, I think you sometimes get that on the Map. So there's different things.

As you said, if your website is responsive, then it obviates the need for the m version because Google's going to see it as mobile friendly. You can do the test. You go right to Google and test whether it's mobile friendly now. So I don't see any reason for an m version unless you want to send people to a specific, really fast, html landing page where they can just go in and take the action that you need them to take. That would be my take on this.

Hernan: Right. Yeah, I agree. [crosstalk 00:27:49] Mentioning the mobile friendly test. It's been around for a while, so I'll put it here on this page so that you guys can check it out, and you can input your url test here and it will tell you if it's mobile friendly or not. If your website is not mobile friendly, you will also get a … I think you will also get a note on Webmaster Tools, “You need to improve that mobile friendliness”, if you would. Because again, the results on the mobile side of things, and the desktop side of things, you know, they have been different and different. Even more different as we go by.[crosstalk 00:28:23]

Marco: Just one last thing I want to say. If it's mobile friendly, and it's still slow, then you can run into problems. Which is why you might want to have an html landing page. Just something just super fast, and that'll take care of some of the speed problems that you're running into. I would also recommend, if there's speed problems, talking to Clinton Butler, 'cause he's a master at website speed. So those are the things that I would recommend regarding. It depends on what he's doing and why.

Building Sites On Subdomains

Hernan: Yeah. Alright, next one. MM MM. “Do you still recommend building sites out on sub domains? Are the main domains still protected from any aggressive SEO done on the sub domain? Would you recommend a site's blog to go on a sub domain blog site dot com? Any change to this strategy you would use?

Well, yeah. We have been mentioning that, briefly, we still recommend building sites out of sub domains. The blog dot site dot com strategy works really well. However, and as we keep saying, we keep repeating, anything worth your while should be protected. So if you have a client website, for example, or you have a really good money site, or you have a really dear project. Or even if you're doing a blog for your wife or your girlfriend, believe me, I've been there. If you try to spam a sub domain in those cases, it might work right now, but it won't work, maybe won't work, six months down the road and your website will get penalized. You know? So that's why we're saying, “Treat it with with care. Be mindful of the longtime approach.”

The blog dot site dot com strategy works really well when your main website is not a warper site. When you have a client, for example, as Earl had, a client that comes with another technology, or a custom PHP website, or an html website, and they want you to go ahead and optimize that, and to be honest, I don't have the time to learn a completely new technology. I'm really good with WordPress, and I'm fine, I'm comfortable with WordPress, so what I would do is to just tell them, “Yeah, you need to install a sub domain, a blog on a sub domain”. I have a client right now that we're starting to work together. I'm helping them optimize and develop their website and their website is completely customized, and they're trying to get me to go into their CMS and see how we can start building a blog, and say, “No, no way. You need to install WordPress on a sub domain, and we'll go from there.”

So the changes to this strategy, you know, there's not many changes, but be mindful that any spam could come back and bite you in the future. So again, you can use 301's. You can use tier link building for that IFTTT with sub domain. You can syndicate [inaudible 00:31:32] IFTTT network. There's a bunch of things that you can do to protect that sub domain. If you have a trash domain that you want to test, go ahead. But nothing worthy.

Maps Aspect In RYS Stacks

John asks, “Since Google is killing off My Maps app for good next week, I was wondering if you guys had thought of a workaround for the Maps aspect of RYS stacks vaporizing? What do you think, Marco?

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Marco: First of all, he's absolutely wrong. Google is not killing off My Maps. As a matter of fact, it was just redone last year. What was incorporated was the MapMaker app. So I think he got the two confused. My Maps is what's being used right now. It's going to continue to be used. We're going to continue our RYS stacks with My Maps and doing all of the awesome things that we do through the My Maps. So John … And if you are in RYS Academy, this should have been posted in RYS Academy. By the way, because now people are going to think that RYS stacks are going to stop working because Google is killing of My Maps, which again, is not true.

Video-Based Vs Typed Content

Hernan: Right. Okay, Bryan asks, “Is there any benefit from using a video-based blog over typed content? It is easier, more engaging to use video. Will the search pick up keywords? Thanks, Bryan McKay”.

Okay, Bryan, great question. And it's funny, because, you know, we have been talking about the opportunities you have using video marketing for your business earlier on, and I strongly suggest that you go ahead and submit and sign up, rather, for that video series because over there we chat to that particular topic. You know? Video marketing.

Now, there's a bunch of benefits using video-based blog over typed content. Number one: videos, they're far more engaging, as you're currently stating. When you see videos, when doing videos, when producing videos, you can reuse the content over and over again. We are a testimonial of that. We are the example of that because as much as we would like to post more often on Semantic Mastery's blog, all of us are quite busy right now. So what we're doing is to transcribe, you know, Hump Day Hangouts, and we have that posted beneath the video on the website. And that's pretty much, yeah, what we're doing when it comes to video to [inaudible 00:34:16] for the blog, rather. You know?

So, what you need to understand is that video marketing and video production has a lot of benefits. One of them, again, being the possibility of reusing the content. Like transcribing the content, you will have your content needs covered for the blog. You can rip the audio and upload them to SoundCloud, for example, and create a podcast. You can take still shots of the video and if you're good with Photoshop, you can upload those to Facebook, Instagram, I don't know. Whatever you want to do, you know? So that's number one.

Number two is that I read, doing this research for the Video Powerhouse series, that 62% of the queries have videos on page one. Sixty two percent of the queries, the search queries on Google, have a video in it, you know, on page one. And you will have an increase of 32% on the click through rate if you start using videos, and if you get a video ranked on page number one of Google. Not only that, but Google is the number one search engine in the world, and YouTube is the number two search engine in the world, so if you have a video ranked on YouTube and you have a video ranked on Google, just imagine the possibilities and the amount of leads that you can get.

So it's not only about posting those videos to your website, but it's about the additional traffic that you can get from the video if you are uploading them to YouTube, for example. Because, again, you can rank on YouTube. I have a couple of videos ranked on YouTube on my own channels. Semantic Mastery has a bunch of videos on page one of YouTube. And those videos can bring a ton of traffic, you know, to Semantic Mastery blog, to [inaudible 00:36:06], et cetera, et cetera. So that's another of the benefits.

The third benefit is we have yet … I have yet … I haven't seen any kind of video, like other video blogs [inaudible 00:36:24] whatsoever. Yet. You know? I haven't seen any video blogs [inaudible 00:36:30] whatsoever. Yet. Again, yet, because we don't know what's going to happen six months down the road. The reality is that Google loves Google. We're using RYS Academy, which are all pretty much Google properties. Going nuts with that. And YouTube, it's another property that we are optimizing, that we are using to get traffic. But also, Google loves YouTube, so I haven't seen a video blog like a blog or a website that's completely about videos. Okay, it hasn't got anything else. Like no text, nothing else whatsoever. But videos, [inaudible 00:37:10], getting the index.

So if you have the opportunity, Bryan, to make a blog based on videos, I would strongly suggest that you do so. I would also strongly suggest that that you go through the video series that we recorded because, again, there's a huge opportunity and a lot of small businesses missing out. And again, you do not need to go through the whole process of creating a professional video. If you have a smart phone, if you have an iPhone, if you have a Google Nexus or you have like a new Google Pixel or whatever. If you have an Android phone or an iPhone, you have a small recording studio in your pocket. So you do not need to go in debt to hire a video guy or video crew, et cetera, et cetera.

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Also, if you're camera-shy, which could happen, and you're not tapping into that because you're camera-shy, you could just record the screen, with Camtasia, ScreenFlow. Or you could even hire an actor on Fiver to go through that. So, you know, if any of you guys listening to this now is not going through the “trouble” of producing videos for your business and using videos to leverage your business and the traffic, you're really missing out. And there's a window of opportunity right now. That's exactly why we created Video Powerhouse in the first place because we see the opportunity. Again, one of the foundations of Semantic Mastery's success are Hump Day Hangouts. And guess what? We're using YouTube live, like YouTube and YouTube Live, at the same time, on Google Plus. So that's one of the foundations of Semantic Mastery and I think video has a lot of potential.

And if you have the opportunity to go ahead and make videos for your company, Bryan, you need to squeeze every last drop of traffic out of them. Again, you can reuse that content over and over again. And from one hour of our time every week, we are having a ton of results. Again guys, sign up for Video Powerhouse, for that series. Go ahead and pay close attention for the launch because it's going to be a killing. It's going to be a killer. How many, how many … Well, I don't know if we can actually disclose this, Marco, but about the amount of websites that we have right now on Video Powerhouse. I don't know if we can disclose that.

Marco: Sure, we can. Sure, we can.

Hernan: Okay.

Marco: We have around 3000 primary domains, spread throughout categories, right. They're all categorized. So you'll be able to go in there if you're in business, if you're in whatever. There's some things that we won't take. Porn and that type of crap, we won't accept it. There's a human that will actually go through your video and make sure that it doesn't contain anything that we're not permitting in the network, number one, and that it's English, number two. Right now we're only taking English. In the future, we might do something with other foreign languages. As of now, 3000, all in categories.

To add to that, we're at around … I think we just broke 600,000 in the secondary embed network, and again, all categorized. And we have sub-categories. So, more than likely, you're going to hit your niche. If we don't, then we still have a General category, where we have, I think it's around 800 domains, 800 primaries. Of course, in the primary embed network, we are building. The build team is busy throwing IFTTT networks around it so that one will actually turn into around 20 embeds, correct? Because it goes into the main domain, then the IFTTT network will take care of spreading the love around into the IFTTT network. So think of all of the damage that you're going to be able to do using that. You do that, then you go into the secondary embed network then add additional … Ah shit, I'm sorry, I just blanked out. Relevant … sorry, additional relevancy, right?

Hernan: Right.

Marco: With the additional embed network. I blanked out for a second, sorry. But yeah, I mean, it's something that we've worked at really, really hard. It's not just a re-launch. It's something that's totally new and unique and totally different from what it was. What I would say to him, also, is if 62% of results show a video, it doesn't mean that it doesn't show a website. Right? Or some other type. So there's actually a double opportunity. There's opportunity to rank a video, and to rank your content. We use, sometimes, right, we take up four places in the top ten with different methods, and different properties that we use.

So 62% show video, 38% won't show a video, so you're still going to need content, regardless. I say, to just hammer this home, do the video, and then just get it transcribed and you have the content. Very simple.

Hernan: There you have it. There you have it, Bryan.

Identifying If An Entity Has Authority

Chad says … Hey Chad. I see a lot of new faces. This is super cool. Hey Chad, welcome. “I'm of the understanding that topical trust flow is no longer as important as it once was. So where are you looking at now that shows you if an entity has authority or not?

So before I let Marco, I wanted to give my two cents here. Topical trust flow is still a measure that we pay attention to. Not … We haven't been married with any metrics at all. We have been saying that trust flow and topical trust flow they have been showing better results for us, but that doesn't mean, Chad, that you should be paying attention only to that in order to show if an entity has authority or not. So for example, what's the history of that entity? What's the ranking of that entity? How many pages are indexed on Google? How much traffic that entity has?

A great … For example, when I'm looking for web 2.0 networks … when we are looking for web 2.0 networks for example, for IFTTT Academy 2.0 update webinars, we go through SEMrush and we input those networks. And we can see on SEMrush, we can see the ranking history, if you would. So for example, Pinterest is killing it and you can see, if you go to SEMrush.com, you can see you can input Pinterest.com and you can see there's a bunch of page rankings from that domain. So that's telling you that it's “easier” to rank, thanks to that. So there's a bunch of things that you can check, Chad, and that's where the whole [inaudible 00:44:28] comes to play, and I'm gonna leave Marco to talk a little bit about this too. So, what you think, Marco?

Marco: Yeah, you know, from what we've been doing, we build our own [inaudible 00:44:42], so to speak, with IFTTT or with syndication. That's what we're doing. Because we go into websites and web 2.0's that we know are trusted and authoritative, without regards to the topic. Because, Facebook, there is no topic in Facebook, it's multi. Correct? But there's also other things. This is where …

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When I take on … I don't know how much of this I should be talking about. But when I take on a coaching student, I charge a lot of money, right? But the one thing that I try to teach them is to think outside the box. You can't get … you can't pigeonhole yourself into relying on Majestic. What if they're absolutely wrong with their algorithm? What if … They're all guessing at Google's algorithm, and nobody knows Google's algorithm except the people who work on it, man.

And so, what I say is, say you're in the home construction industry, or any type of home service, correct? And you want to quote authority, for example. So we don't recommend doing wiki because that's what everybody does. So I try to go really broad, right? I try to go … Okay, architecture. Architecture is totally relevant. So I'll do a quick search on architecture and I'll come up with MIT, with the architecture school. With the School of Architecture. And there's a website called, “architecturaldigest.com”, which is considerably authoritative. And I'll look at their … If I can get … I'll quote … excuse me. I'll link to MIT. I know I probably can't get a link out of MIT, but I'll try to see who is linking into MIT and see maybe I can get a link off of them. See which of those is relevant to whatever it is that I'm doing.

Now, coming down a little bit further, and I always say this, go to This Old House. Go to Bob Villa. Go to Home Depot. Go to anywhere where you can maybe drop a comment, a good comment, a quality comment. Something that adds value to the conversation that's going to stick. That the MOD won't get rid of. Just wherever you can, something that's relevant, so that here is where you should be. And what you take from this is that it's relevancy that we're after, not so much metrics, because we know, because we've done it, that you can inflate metrics to whatever you want just with pure spam. But the relevancy, that's hard to fake, because you know that these websites, these are trusted and authoritative in the niche. That's what we're after.

Hernan: Right, right. Okay, so let's see. Jordan is asking, “Who can eat the most brisket tacos?”.

[inaudible 00:48:04] going to run to market, have an experiment on this. Go ahead, Jordan. Let us know of your results. That would be fun to see.

Ken says, “When embedding a map on a web 2.0 post, is it best to just embed the map by itself like what we do with videos, or is it best to have content too?”.

What do you think, Marco? What does your experiment says about this? Do you have any piece of content?

Marco: No.

Hernan: Or just the map?

Marco: We do special stuff to the iframe.

Hernan: Right. Right. I would suggest that you vary it a little bit, Ken. I would say that, when you do for example, like a video, on Video Powerhouse for example, we would add a link back to the video and a link back to the playlist or the channel, whatever you decide. But we have no text whatsoever, because again, we are aiming to protect the networks, and also to protect the videos. So that's why we don't have any text and it backlinks to [inaudible 00:49:07] whatsoever at all. But you can vary it a little bit and let us know. Marco has his secret sauce to get that going.

Marco: By the way, we keep mentioning Video Powerhouse and we don't mention Maps Powerhouse.

Hernan: Right.

Marco: Which is totally available right now inside of serpspace.com.

Hernan: Yeah, yeah, good point Marco. Good point. Yeah, Video Powerhouse again, and we had … it's sister would be Map Powerhouse, which that could be a big launch on its own soon. Okay, so realize it's available right now, it's available right now, but we don't know how much more before we actually go in there and revamp it.

Alright, so I think we're really good with questions. Wow, that was a good one. A bunch of people say Video Powerhouse link is not working. Earl, Valerie, please check again, because I don't know, maybe serp space is acting up a bit strange, because sometimes it will open, sometimes it won't. So go ahead. If it isn't working, just drop us a link, drop us a ticket to Support at Semantic Mastery. We'll hook you up with the link.

Bryan says, “Congrats at beating Big G and Yelp.”


“Links to your video to learn?”

Please see, yeah, Bryan, it's over here.

“Yes, I can, but my idea is to have better serp stuff”.

I'm guessing that means to the video topic that we touch base on, and yeah, definitely, definitely. If you can get a video rank on page number one, you can actually get additional properties, you know? As Marco was mentioning. And that's exactly what we're doing when we're doing RYS Academy, when we're doing IFTTT Academy. Like, we're having a lot of page one rankings thanks to that, and your video will be no exception.

Marco: Yeah, I mean, we can talk about stacking iframes because when you do video embeds, all you're doing is you're iframing the video into whatever property you're doing, which we've proven, we've shown, that the juice flows through the iframe back to the origin or the destination. So with the destination being YouTube, the signals that Google is getting is that someone is publishing the video. And so Google loves that because Google loves itself. Right?

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Hernan: Right?

Marco: Same thing with the map iframe. The map iframe on your property or any other property goes back to wherever it is in drive, wherever it is in the GMB list, whatever page it is, everything will flow there. And this is the beauty, this is the beauty of RYS Academy, guys. We are inside the belly of the beast. We're in there, and good luck getting us out. ‘Cause we're in there. We're tickling stuff, man.

Hernan: Yeah, that's pretty cool. That's pretty cool. Yeah. Good times, good times.

Marco: Carson just asked a question.

Hernan: Yeah, Carson, Carson asks, “What would you suggest for getting more local clients?”

Well, Carson, it's kind of a broad question. It's kind of a broad question, but Bradley actually, he had the video mail, the vmail prospect team course revamped, but it's gonna be strictly for Video Powerhouse users. So if you get into Video Powerhouse, you can get that course. But I don't think it's going to be available for the public unless we convince Bradley and Adam otherwise. But initially, that's a really good starting point. That's a really good starting point because again, that will show you step-by-step how to process those local clients, how to reach out to them, and it's a really cool strategy. But again, Carson, you need to be part of Video Powerhouse. So I would suggest that you wait until the launch of Video Powerhouse so that you can get that and then you can rank those videos that you're doing for local clients using Video Powerhouse as well.

Marco: I would add that we're on episode 120 of Hump Day Hangouts. That means 120 hours of information. Imagine that. 120 hours of answering questions is available in our YouTube channel. It's youtube.com/semanticmastery. Go there, go to the channel search, and just drop your question. Or do the search, “how to get more local clients”. Or just do “local clients”, and you'll see how much information comes up just from that. While you're waiting for Video Powerhouse to open, and you should be one of the first in the door maybe because it's just totally going to kill.

Hernan: Yes, definitely.

Marco: We keep getting into it, but we just put on so much work, so many hours, so much time, so much money that … How long have we been talking about it, since we started?

Hernan: Yeah.

Marco: We've been at this for months and months, just redoing. I think it was April of last year.

Hernan: Yeah.

Marco: April or May when I took over, and we decided that we needed to redo it. So think about how much time, effort, how much work, how much money's been invested, into the back ends so that this works for you guys who are doing video. Not only doing video, because this can complement, of course, your website because iframe on the website or YouTube … People watching the YouTube video if you've done your cards correctly, if you've done everything, will click over to the website. So it works, just everywhere, to bring traffic back to your website. Or whatever property it is that you have. Wherever you want to take action, you can lead them.

Hernan: Alright. Okay. So I think that's it. Thank you, guys. It's been a pleasure, it's been amazing. So thank you, guys, once again. We're gonna end pretty much near so let me turn off the screen, turn off …

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Marco: [inaudible 00:55:39] music for Hernan.

Hernan: There you have it. Okay.

Marco: Hernan looks like Bradley.

Hernan: Yeah, for some reason, yeah. If I turn off this, I look like Bradley. If I don't, there you go. All right, guys, thanks a lot for being here tonight, for being here today. It's been a pleasure. Thanks Marco, thanks Chris. And you know, peel your eyes, peel your ears 'cause Video Powerhouse is coming and it's gonna swallow the market on its entirely. So thanks you guys. We'll see you tomorrow.

For those of you who are on the Mastermind, you will also have Marco, Chris, and I present over there. And the rest of you, we'll see you next week.

Marco: Yeah, I've got some good stuff for the Mastermind, guys, tomorrow, so …

Hernan: Yep, so make sure to join.

Marco: See you tomorrow.

Hernan: All right.

Chris: Bye everyone. Bye.

Hernan: Bye bye.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 119

By April

Click on the video above to watch Episode 119 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.




Adam: Now, we're live. All right everybody. Welcome Hump Day hangouts, today is the 15th of February 2017. This is Hump Day Hangouts 119. We got almost the whole Brady Bunch crew, here, today. I'll go as I see it. This unfortunate, I think you guys all see a different thing, but for me, over here is Bradley, so how's it going Bradley?

Bradley: You are like down like in the corner, for me. Down there. I'm sure nobody else is seeing it that, but I am. Anyways, I'm good. High.

Adam: Good deal. Hernan, how are you doing?

Hernan: Hey, guys. What's up? It's really, really good to be here. Yeah. I see Bradley down here, your Marco. Hey, Marco. What's up?

Adam: Hey, good you got Marco, so how's it going, man?

Marco: What's up man? Doing good. Really excited about all this stuff that's coming down the pipeline for Semantic Mastery. I don't want to get a head of myself, but I'm just, man, I cannot wait. I look forward to Saturdays, now to work. That's where I'm at, right now. My mindset is totally just shoving stuff down Google's throat.

Adam: Awesome. I'm going to jump right in to it. We've got a lot of questions, today, so I'm going to go over some quick announcements. Hopefully, you guys have seen the email. We're going to have some really cool stuff coming out with Video Powerhouse. Hernan, has recorded some great videos right now. We've got some additional training, too. There's been some stuff done by Bradley. Like I said, Hernan's got some stuff coming out, I don't want to say too much, because I want you to sign up and check it out, it's some really cool videos put together, and just talking, and showing how big video is right now, and what it's going to look like into the future.

Then, as well one of the videos Hernan is showing you kind of the inside way to deal with some of this stuff. I just sat down and watched that video, today, since I have access. It was pretty cool. I'll put that link up. Get in there and sign up, it's a free video series we put together and then Video Powerhouse is going to be launching shortly after. By all means you want to be involved in that even if you're remotely interested, I highly suggest you sign up. There's going to be some really cool stuff going on with that. Then, Hernan, I think you've got a couple things you were going to mention. Right?

Hernan: Yeah. Basically, what we are trying to put together over the next couple of months, it's a service that we can provide either a students, or people that are not entirely based, or they're not our students, yet, but they want to get traffic. Basically, if any of you guys watching need some sort of traffic like PPC, they can be Facebook advertising in any way, shape, or form, like for lead gen, for info products, for physical products, whatever you have in mind, talk to us then we can also do YouTube advertising, as well.

That's going to be Bradley's turf, but basically what we're trying to do is just start offering services, so since we haven't actually launched that there's some window of opportunity right now for you to join us to get traffic at a cost, or a really, really low budget, if you would, or investment. Maybe give us a testimonial and those kinds of things, which come with a window of opportunity, right now. We're going to be launching on the upcoming weeks, that's going to be a full blown service from Semantic Mastery, so just a heads up. If you're interested in getting traffic, PPC Facebook, or YouTube traffic, YouTube PPC, it's just contact tests, support at semanticmastery.com, we'll do something special for you.

Bradley: Yeah. In other words guys, we're kind of looking for some beta testers while we get this agency up off the ground and running. There is an opportunity, right now to get in for almost cost, basically, for us, so they can kind of iron out some details and that kind of stuff. If anybody's interested, right now, we're going to start off with Facebook and YouTube traffic. We'll do some PPC, like Google Search pay per click stuff at a later date. I've got to get some people trained with those, and that's going to take some time, but YouTube and Facebook stuff we can get set up fairly quickly, so just contact us via support.

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Adam: Yeah. Definitely. It's beta in the sense that you're going to help us definitely be ironing out some processes and get things down, but this is obviously by people who know how to do this, so it's not beta in that sense. Good thing to take advantage of if you want to try to do for yourself or clients, right now, that would be pretty cool.

Bradley: All right.

Adam: Yeah. I think that's it. You guys got anything else?

Bradley: No. I'm good, man. I've got a lot of questions, already, so [crosstalk 00:04:38].

Adam: Let's do this.

Bradley: All right. I'm going to take the whole …

Adam: All right. We've got your whole screen.

List Of Web Properties That Support Syndication Of Posts Or Pictures Through RSS

Bradley: Okay. Cool. First, I want to make sure that I recognize this photo before, this meme before we scroll down, because we might not get to it. I can plus one that way. All right. Cool. Let's get on to it. We got a lot. “Hi, all. Can you point me to the place that shows all the networks that I can syndicate posts or pictures through RSS to them, like Blogger, Tumblr, 500px, and I have the training for the academy and there are no new networks to post my RSS post or pictures to for a while.” Well, that's not true, because we, you have to check the update videos. We are always adding new, or excuse me, the update webinars, check that. Check the update section of the training area, because all the update webinars for the last, I'd say five months, at least, we've been adding new properties every single time.

Now, they're not necessarily IFTTT dependent, meaning that some of the properties that we add don't actually integrate with IFTTT, but that's not the point. The point is to create additional, to put, to have a presence on more properties online, in other words. Some of the properties that we've been adding on a monthly basis, they act like live stream sites, where they'll pull content in from RSS feeds or you can connect via [inaudible 00:06:08] and it will pull in social feeds, or whatever. You just have to check the update webinars, that's what the update webinars are for, and we add new properties every single month. Okay?

“If I can point you to five that I've worked with plug in post into them,” I'm not sure what that means. The ones that are covered inside, like the core training, those are the core syndication properties that we've been using for years, but the newer sites we've been adding, again, they're added in during the update webinars, and we've go an update webinar scheduled for today at five p.m. immediately following Hump Day Hangouts, and we've got another three properties that we're adding to the networks, today. Okay. Let's see. “Besides ProRank Tracker, okay, who are the best besides them?” Okay.

Marco: Right.

Sending Video Email To Clients

Bradley: Cool. All right Carson's up next. He says, “Hey, guys. Awesome content. Loving it. In regards to getting clients, it was mentioned in a YouTube video about sending video email. Would love to touch more on specifics of that. Sales process followup, closing, and client, et cetera. Cannot wait for the webinar.” Carson, I would recommend that you go sign up for, well, let me ask first, well go sign up for Video Powerhouse, anyways, or SERP Space, go create a free account at SERP Space. Adam, is the vmail training, that's only for Video Powerhouse subscribers, now, correct?

Adam: Correct. There is some older shorter stuff, but the complete stuff is going to be offered to Video Powerhouse people.

Bradley: Yeah.

Adam: There may be some additional options down the road, but yeah that's how it's going to roll, for now.

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Bradley: There's an old PDF, that I created with, well, I had two female partners in a previous business, and they created the PDF, I created the process for video email, and there's a PDF that you can go download it was created in like 2012, so it's several years old. The principles are still intact. I completely redid the training for video email, though this week for Video Powerhouse, which can be accessed if you're a Video Powerhouse subscriber, but if you want the old version of it, again the principles are the same. Some stuff has changed, obviously, but the principles are still the same, then let me just double check to see if this is the correct link, but it should be bradleybenner.com/vmail. I think you can opt in and get the PDF there. Yeah. That's it. Just go to bradleybenner.com/vmail and opt in and you'll get the PDF version and there might be some training videos, again, they're at least five years old, but the principles are still the same. If you want the updated training join Video Powerhouse and you'll get it for free in there, it's part of your membership. Okay.

Adam: Not true, but it will be much cheaper.

Bradley: The vmail training?

Adam: Yeah. That's going to be kind of a side product, because it doesn't really fall inline with exactly what's-

Bradley: Okay.

Adam: It's going to be [crosstalk 00:09:03] discount.

Bradley: My bad.

Adam: No worries. I'm going to put a link up here, if you're really into it, you can buy it, now, but you'll get a discount if you buy it when you, if you buy it with Video Powerhouse, so just putting that out there.

(great vmail training: http://youtube.semanticmastery.com/vmail-prospecting)

Using Sape Links To Rank YouTube Videos

Bradley: Yeah. Again, I just updated it earlier this week, so that's the new version of it. It's much more in depth. “Hi, guys. Thanks for the great answer last week. Awesome.” This is from Ben, “I have been wondering about sape links ever since I watched the link building video in the IFTTT SEO training. A few questions. Are they still buyable links to use for YouTube?” Yes, Ben. Absolutely. Absolutely, they are. “Where's the best place to get them?” Well, the best place to get them is to do it yourself.

It's to go join the SAPE Network, yourself. It's a pain in the ass. I didn't like doing it. I did it by myself a few times, but it is just time consuming. I know Hernan got really good at that, so he was able to sniff out really good back links very quickly in SAPE, because he played into it a lot more than I did, I just didn't like it. I would always go to a bulk, sape link provider and just purchase them in bulk. I was spending a lot of money on sape links for quite some time. Not, so much anymore. Yeah. I mean, you can go to the SAPE Network, and do it yourself. There used to be a product, it was like kind of like a desktop software that would run and it made it a lot easier, it was called, [inaudible 00:10:24], I think it was called [inaudible 00:10:25].

Hernan: Yeah. [inaudible 00:10:27] something like that. Yeah.

Bradley: Something like that. [inaudible 00:10:29] that made it a lot easier still a bit weird. One of the easiest ways is the way that I preferred before I started buying them in bulk, was just to go to a Blackhat forum and find a provider, but, Hernan, if you want to mention the best, you always have really good providers for that, too.

Hernan: Yeah. Basically there is, you can go to the source, and [inaudible 00:10:54] not the only network out there, it's just who you know guys. There's a bunch of others. [inaudible 00:10:59] is the biggest one, basically what you're buying is a placement of links that can be either hacked, or real links. There's a bunch of actual people offering their links that are not all hacked. [inaudible 00:11:14] really just one of them and you can go directly to the source, or you can have a vendor, like Bradley was saying, like [inaudible 00:11:21] for example, or [inaudible 00:11:24] which is a guy that will get you really, really good domains.

I really like [inaudible 00:11:29], because within the Mastermind, we have a process, I laid out the entire process that I use, which can take, I don't know, maybe 10 minutes initially, and then it gets so much easier. It includes ScrapeBox and Majestic. ScrapeBox and Majestic to kind of sift through them. I don't know [inaudible 00:11:53] or something crazy like that for a couple of cents for monthly cents, dollar cents, or whatever. That's the way that I do it, but if you want to again go through a source or a dealer, I can put some links on the event, too so that you can check them out. It would be more expensive, though. It can really add up. If you're doing a lot of sape links, if you're doing it on your own it doesn't add up that quickly, but if you use vendors it can add up, because you end up paying maybe 10, 15, 20 bucks a month per link. If you're doing it on your own you can pay one buck or maybe 50 cents of dollar per links.

Bradley: Yeah.

Hernan: Because it all works on, well I don't remember the currency of Russia, right now, but that's-

Bradley: Ruble.

Hernan: Yeah. Rubles.

Bradley: Right now, especially if you're in the US, the ruble compared to the dollar, the currency exchange is so, like there's such a big difference that you can buy a lot of rubles with a dollar in other words.

Hernan: Yeah.

Bradley: Yeah. I just want to point out that when I was buying, before I started buying them in bulk just for efficiency purposes. When I was buying them myself, I would get Trust Flow 50 plus sometimes, links for $2.00 per month, which was huge. Especially for YouTube stuff. I mean, like huge for YouTube stuff. I would, the next part of this is I assume the best use of them would be very last resort, after the videos and channel has be optimized every which way you finally want to save like a video just for raw ranking power. Is that the case? Yes. That's usually the case. Like I would do everything that I would teach.

I would syndicate a video, live stream it whatever, but it would go out across my network, then I'd set up a crowd search campaign and do all the stuff that I already have first, and if I wasn't able to rank it, if it was one of those stubborn videos that was like dancing at the bottom of page one, top of page two, that kind of stuff, or just stuck on page two, period, that's when I would get out and find a sape link, and for YouTube, it didn't matter, at least it didn't, I haven't done it in about a year, but it didn't matter so much really what the niche of the link was it was just the raw ranking power of the link, it would push it over the edge.

If you can niche it down or get topical relevancy out of the link as well, or at least somewhat ballpark, same neighborhood. If that makes sense. Then, I would certainly do that, but all I'm saying is just a raw like hardcore, high metrics link. Not something that I would want to point at a money site, but at a YouTube video, yeah, it will work. Okay. Yeah. You can point it directly to the video, I recommend that you're using YouTube silos, using playlists in other words, because if you point it at a properly interlinked video within a silo, then it can actually power up the whole silo. One link can do that. One really good link can do that if your internal linking within the silo is done correctly. We teach you how to do that inside of YouTube Silo Academy. All right.

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Next, “Would you point a Sapelink in an individual video itself or at one of the tier property linking to the video, or something else?” You can point it directly to the video, but if you want to add some diversity you could also point to one of your web twos where it's embedded, that will also help. Okay. “Can you use Sapelinks,” just by the way, Ben, you can test with these, if you're going to get into buying Sapelinks, what I recommend you do is test different injection points. Right?

Test different points that you, places that you point the link to. Right? Directly to the video, maybe to an embed property, maybe to the playlist URL, try it with different things, so that you can figure out what seems to be working best, because it changes. I did a lot of [inaudible 00:15:33] about a year ago, it's been a year since I've done it, so I don't know what's the best strategy, right now. I'm assuming that not much has changed when it comes to YouTube, though. Again, I would recommend that you just test some of that stuff. But, that's a great strategy guys, if you need just some raw ranking power for YouTube, Sapelinks are a good place to get them for inexpensive price.

Sape Links For Branded Network 

“Can you use Sapelinks with [inaudible 00:15:55] network in any way, or are they only for videos?” Well, you can. You can point them to IFTTT network properties, I don't recommend doing it, though. I recommend going through, like if you were going to be doing that, that you be pointing them at a tier two, instead of tier one.

Hernan: Right.

Bradley: Right. You guys have any comment on that?

Hernan: I would use, if anything Ben, you can use the detachable link juice. That's something that I use, because once you place the order, it's hard to change the link, so just point it to a 301 and maybe do some Switchbox SEO, Saper are great for Switchbox and this also applies for videos, too. If you have a video that's ranking well, you can 301 the juice to another video that's not ranking that well, but anyways I've seen that site as a means of maybe powering up a tier one link, as a tier two, you know? Powering up an internal page for tier one works really well.

For example, if you make a post about a page that you want to rank, and then you syndicate it out and then you pick the WordPress.com URL for that post and then you point it to Sapelinks that usually makes a lot of damage. Usually with tweets, too, if you tweet a post and then you point to Sapelink. You can go crazy with this, but the main point, I think it should be some kind of, you need to start using Switchbox, because it's super important.

Bradley: Yeah. All that means is use one of your own domains that you can set up 301 redirects. You can just use a plugin, it's out of WordPress site to do that, and then point all your Sfelinks to 301 redirect URLs. Then, point to wherever you're ultimately going to point that link at. In other words, you want to set up a redirect first, and then when you order the Sapelink have it point to the redirect. That way if something happens, like some sort of negative effect, or anything like that, you can just remove the redirect and it will free up your final property, the destination property from potential damage from that link.

Remember guys, with the Sapelinks, there's always potential harm. Right? There always is. I know that, and I don't know it could be coincidence, but I suspect that there was some, it was a sape related, but I had several sites hacked that had Sapelinks pointed at them, so I don't know if that's an invitation for hacking or what, but just be aware of that. That's why I don't typically point direct to money sites. I'll do sape stuff to YouTube, for example, or to buffer sites. Typically, out of tier two or beyond, so that I don't put harm to any of my branded properties. If that makes sense?

Hernan: Point Sapelink at a drive stack and watch what happens.

Semantic Mastery Done-For-You-Services

Bradley: You can do that, too. Yeah. You can do that, too. Chris is up, “Hello. I signed up for IFTTT, so I can understand the process and workings, but then I got lost in the labyrinth of different programs and services within the Semantic Mastery arsenal. I have no desire to form any of the fulfillment, IE, building my own networks, and I'm very keen on using the done for you services. I want to start by having my own lead gen sites for my chosen niches, which of the done for you services are most appropriate for link building content syndication and link generation? Actually, I think I may have found it, is this it? I want to budget networks for you.” Yeah. That's correct, Chris you can go to serpspace.com as well, that's our marketplace, now, so serpspace.com you can go there and order networks there. In order to drive stacks, we have a separate URL for that. Right? You might want to drop that on the page somebody, and tag Chris on it.

Adam: Yeah.

Bradley: For the drive stacks.

Hernan: Yes. I'll do that.

Bradley: Do we have, I don't think we do, yet, I think we're going to wait until after the Video Powerhouse launch, but you guys correct me if I'm wrong, we don't have the affiliate and done for you sites, yet, do we?

Hernan: No. Not yet. Initially, I think that we'll do the same and we'll do externally, initially, because the guys at SERP Space are fully committed.

Bradley: Bogged down.

Hernan: Yeah. They're fully committed to get Video Powerhouses awesome as it could be. I think that we'll manage it like that, initially, but we will have another service that we want to do is to set up complete done for you affiliate and-

Bradley: Local sites.

Hernan: Yeah. Local sites. [inaudible 00:20:21] sites. Completely done for you with IFTTT attached to them. Drive stacks, if you want them. Powered up, the whole shebang.

Bradley: Yeah. We're really working, guys, to get these done for you services, just like what Chris just said, we get this kind of crap, and excuse me, I say crap, we get these kind of comments in SERP, excuse me, in support all the time, saying, “Man, your trainings great, but it's a lot of work. I don't want to do it. Where can I get you guys to do it for me? How can I get you guys to do it for me?” We get that a lot, so because of that we're going to hopefully be, not hopefully we will be launching that service soon, where it will be complete done for you site builds, affiliate sites, lead gen sites with IFTTT networks like the whole nine yards drive stacks, link building, citations, all that stuff can be done. We're working on that.

Setting Up And Build Links For An IFTTT Network That Is Purchased Via Serp Space

Jay's up next, “Hi, guys. I may have found my first SEO client,” we'll plus one that, “I put a proposal together for SEO with content marketing, he has on WordPress, I purchased Content Kingpin. I'm thinking of building a IFTTT ring for the website. I use Content Kingpin to curate to posts per week. Client to provide one additional original post per week.” That's great. That's great, Jay. “Confused with SERP Space and ordering the most powerful network setup for websites, should I just order one IFTTT network and power with back link package to first tier, or multiple tier network?” Jay, for blog syndication, I recommend just starting off with one tier one network to start with. Okay.

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Then, start populating the network with new content, publishing to your blog, which you already sound like you got a good plan for that. Then, power up that tier one network with links, absolutely, which that's just standard operating procedure, for me, but then give it a little bit of time. Work on just producing good content and making sure that the content is getting syndicated properly and that kind of stuff for a few weeks. At two or three posts per week, within, you know four to six weeks, you should have a pretty good foundation built.

Then, you can always go into having some more advance stuff like multi tiered networks and things like that, I don't recommend that right out of the gate, though. Especially, since this is your first client. Stick, keep it simple, for now. You can add some complexity to it at a later date, if you desire, but you might be able to get the results just using a tier one network that's been powered up with proper content marketing, anyways. It sounds like, guys, one of the biggest factors on the results that you're going to get from the networks is frequency of publishing. The number of times that you post to your blog. Frequency and consistency. Right? That's really, really important.

That's why I recommend go start off with just a tier one branded network, obviously powered up with links, that's going to help everything, but then just focus on creating content and publishing regularly, consistently. Okay? Because then after a few weeks, you got to allow time, you got to be patient, and I know that's tough in our industry, especially it's tough to be patient, you got to be, because it will start to build its own authority and keyword relevancy like the theming the topical relevancy will become more and more apparent to Google, and it will make it a more authoritative property. Google will start giving the site more weight, in other words. Okay. That's what I recommend is just doing what you're doing, Jay, that's a great strategy. I would not worry about two tier networks for now, just stick with branded tier one. Okay?

“From SERP Space you give advice on the strongest setup for website?” Yes, that is what I would recommend just order tier one and then send it over to the link building team, or I think you can actually, yeah, you can add that as an add on when you order the network, so that's what I would do. That way it's all done, like your network will go from the builders directly over to the link building team. The building team will set up your campaign immediately and you'll get it back in a short order. Okay? “Also, what other monthly link building methods can you advise I do? Medium competition keywords. Non local.” I don't know, do you guys have any link building services that you use? I don't, anymore.

Marco: [crosstalk 00:24:32]. The way I do it, the drive stack and then hit that with link building, because you can order a drive stack with link building [inaudible 00:24:43] what to do. You get the power of the link building into the drive stack, but then the spiderweb silo takes care of pushing the link juice wherever you want it to flow and places where you didn't think it would flow it will just go because you have a link in there. That's another way that you can do the link building.

Hernan: Yeah. I agree with Marcus, Jay. What I would do, because either A, I would hire anything with Semantic Mastery right now, in fact, the marketplace, the stuff that we were using, that we were outsourcing. That's the main point of the marketplace, so we were outsourcing link building, so we decided to put it there, so more people can take advantage of that. What you could do, Jay, is to have the drive stack, or have the main IFTTT, the tier one network, powered up and wait for it a little bit. Let the dust settle. Then, if you did more link juice you should just order another round of link building within subspace. At the moment, I don't think we have the monthly gig ready, but that will be a good add on. Maybe we will need to talk to Danny about, that would be a good add on. The thing is that you can purchase a monthly package of links, but-

Bradley: It's usually not necessary.

Hernan: Yeah. That's the point, just if you need it, Jay. I mean, if you're going to, that's one of the reasons why I think we don't have one there, because we didn't have the need to go out there and purchase monthly links, so we should just blast a link, blast with links and let it sit.

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Bradley: [crosstalk 00:26:23].

Hernan: Yeah. Then, if we need more power, we will do it again until that website ranked, then if you notice it is dropping down you can do it again, so do it on demand. That would be the idea.

Bradley: Yeah. Again, that's the point of it, part of the reason that we don't have the monthly service, is because like what he just said, most the time it's because we order, like I'll send my network over to the link building team, they build the links to it, and then it's just about publishing content, which I've already talked about, consistently. Then, you give it some time. Give it four to six weeks and check to see, by then you should start gaining some pretty damn good traction, but if you need, feel like you need an additional boost, then you order another link building package, then. The idea has to continue publishing content on a regular basis, because that's really what's going to help. Right?

PowerSuggest Pro Vs ScrapeBox Keyword Scraper

Okay. Next. Lillian. “Hey, Bradley and the entire SM team. I have a few questions, two for now, but I guess a few more will come tomorrow.” Okay. “I saw you mentioning Power Suggest Pro multiple times in these hangouts, I'm curious how it's better than the Scrapebox, just keyword scraper.” I honestly, I know this is going to sound like SEO blasphemy, but I was never a Scrapebox user. I purchased it, I just never learned how to use it. It may be comparable, I know Scrapebox is like an SEO, or excuse me a Swiss Army knife of SEO tools, but it's just one of the tools that I never learned how to use. I had no desire to. I don't know. If somebody else has used this keyword scraper, can you comment on the different [crosstalk 00:27:52].

Adam: It's been a long time. I just like it because Power Suggest Pro does what it does, it does it very well. It's very simple. You don't have to think about it.

Bradley: [crosstalk 00:28:01].

Adam: I've used both. It's been a while since I used Scrapebox, but I used Scrapebox for a lot of different things, and I would still have both. It's just so awesome. With Scrapebox, unless they've updated it to the point where, a lot of times you had to load in things either reading text files or keep a notepad handy, what things to copy and paste in, it's not that it takes that much time, but when you want to just do something real quick Power Suggest Pro is just so easy.

Bradley: Yeah.

Hernan: I think that's the main point. [inaudible 00:28:32] I think, that's the main point. You can still use Scrapebox maybe you are running it on a VPS, those kinds of things add up, but if you're using it on a daily basis, go ahead. I mean, the thing with Power Suggest Pro is that, I mean I use Scrapebox, I used to use it a lot more, but I use it still, because its handy, even if you're not spamming its handy. It's a handy tool to have. If you're using it on a daily basis, go ahead with it. I would like to compare, though, the results from one and the results for the other, but that's for another episode, maybe.

Thoughts On A Rumored Google Update That Downranks Websites Powered By PBN

Bradley: Okay. Next. “Not sure if you've seen the latest [inaudible 00:29:10] some of the Google updates, beginning February 7th, February 8th wasn't one of them Possum? That's their recent update, right? Google Possum. Anyways, “Especially down ranking sites that are mostly powered by PBN's or at least evaluating those links, hence the ranking drops. I know you don't use the typical PBN's much, but any similar ranking drops to the IFTTT power sites?” I haven't seen any. In fact, it's interesting, but I have one client in particular that we had focused for the last several years, mainly on organic, organic SEO because he covers a large area, large region, a large geographical area in the northern Virginia area as a roofing company, and we've been focusing on organic, mainly, because we didn't have locations, obviously, physical locations in all the cites that he covered in all the areas. Right?

However, within the last several months, now, I've been focusing on really trying to get his maps listing, which he has one location to rank for multiple cities. I've been doing that with just using the IFTTT networks, blogging with the content marketing like we were just talking about with Jay, here. Also, building a lot of additional citations. It's interesting, but that one site has actually surged within the last, probably, week or so into multiple maps, three pack positions in multiple cities, like locations that are kind of adjacent to the main city where he actually has a physical location. This is the first time I've seen that in years with this client, no kidding.

I'm hoping that, so my point in answering this is, no, because I didn't use PBN's on this client site, at least I haven't for about two years, maybe, two and a half years. That was an older strategy that I used to use, but I've gotten away from that, and I don't really use PBN's at all, anymore. Very rarely. I still do, sometimes, but very rarely. No. I haven't seen anything and interestingly I'd have to go back and look at the data more to see if there's a direct correlation between these updates and the ranking increases that I've seen with that one particular site.

I haven't noticed any drops on any of the lead gen sites, or client sites that I manage. In fact, like I said, I've seen a few of them with some recent positive changes. Maybe, if it has something to do with the PBN's, I didn't dig into this update much, because it's not something that has effected any of my own assets, because I got away from using PBN's about two years ago, maybe, two and a half, now. I don't really have much to say on that, at the moment. What about you guys? Have you seen anything different?

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Marco: No. I haven't. He's talking one versus the other. PBN's, I told you guys about this December of 2015, you didn't listen, sorry, you should have. As far as IFTTT and the way that we power, and the way that we protect and the way that we identify ourselves as a seed with a seed site within a set, the way that we hit it with RYS Academy to solidify the entity and to further clarify to Google, yes, we are a sea within in a seed set. Here's what actually protects and powers us up even further than we have data coming in behind that with contextual and hitting that to just give Google the appearance that this is something that's real, it has a social presence, it has and address, it has a phone number, there's people behind it.

They're publishing content. Pictures. Videos. They're doing everything that they're supposed to be doing. It just protects us. We don't, guys, excuse the language, we don't give a shit about Google Updates. Why? Because we're not doing anything that would negatively trigger the algorithm. Everything that we do targets the things that we're supposed to target, which is the distance graphics, this freshness, which is everything that Google wants, that's what we push. At tier one, we do it one way, we do it the way we're supposed to do it, according to the terms of service. Then, at tier two, all bets are off. We just shove everything down Google's throat, again, but everything is protected. Whereas, with a traditional PBN you're out there, your nowhere you spammed the PBN to death to get it to where it had some juice. It's not linked to anything that could be considered trusted or authoritative, and therefore it cannot pass on anything, any type of trust or authority to the destination, whatever that might be.

Whatever your online project is. That's what it needs, now, it's based on trust and authority. If it's not trusted, if it's not authoritative and it's not connected to something that's trusted and authoritative you're in trouble. We're teaching you guys, man, we've been telling you, what is it about a year and a half, almost, away from the post that I did, and we were talking about his even before I did the blog post. I did the blog post, because we were talking so much about seed sites, and seed sets, and that the way the trust rank algorithm was going to come in and the distance graph. For you guys, I suggest go and read the distance graph, the death of the PBN, the post is called.

Bradley: Yeah.

Marco: People should pay more attention to the stuff we have to say. Is what I would recommend. I mean, it's that simple.

Megarray Near Me SEO Campaign Testimonial

Bradley: Awesome. Thanks, Marco. Paul is up. He says, “Hey, guys. I just wanted to share the update on my attorney near me site. I've been doing video campaigns through Megarray for the site and after only four or five campaigns, 50 cities each, the site is now on page four of the first page for attorney near me.” Wow. That's incredible. “I went into search console and it shows 357 back links from YouTube. Other than the branded social media network links there are no other back links. I have done nothing else, yet, not RYS, press releases, citations, or back links. I do plan on doing them, just haven't yet. This is not a fluke. I have other near me sites that are only weeks old and I'm having the same results. I owe all of this success to Semantic Mastery and all of your training and tools. I cannot thank you guys enough.” I plus one'd it already. I'd do it again if it let me.

Hernan: Great, stuff.

Bradley: By the way Marco, you told me a while back that I was working too cheap. He says the same thing to me, Paul. “I just raised my monthly consultant fee to 3,000 per month. I'm tired of dealing with people who want shit for free and have no gratification for your hard work and success.” That's the majority of client work, Paul. That's why it's better to have your own assets. Thanks, and keep up the great work, which you're building. All these near me sites are your own assets. That's beautiful, because you don't have the whole client relationship thing that you've got to deal with.

Marco: Yeah. I think that Paul is onto something, here. This is the beginning of something that could be really, really good, because once you start building your own assets you stop depending on clients as you were currently saying, that's a beginning of something greater, in my opinion.

Bradley: Yeah.

Hernan: It's like a really amazing journey, when you start putting up your own stuff and ranking your own stuff.

Bradley: It's liberating.

Hernan: Yeah. It's liberating. It's challenging, but it's liberating. Congratulations, Paul.

Marco: If I can add. Paul. Paul is awesome, because all he does is get done for you services from us. He was in construction forever until housing to a crapper, right? It just left them flat out nothing. He gets into SEO, he finds us, he starts using our done for you services, he uses by the way done for you RYS a lot, he orders IFTTT network, he orders back linking, so the other guy, I cannot remember the name of the guy who wanted to know how to do it. Paul is a great example of a guy who, let me get all this stuff from you guys, I don't want to do it, I'll just go find clients, and you guys help me rank.

Bradley: Sure.

Marco: This is just an awesome story.

Buying Add On Top Of Maps Four Pack

Bradley: Earl is up. He says, “Google is rolling out an ad on the top of the now four pack in the Minneapolis area, it looks identical to the normal three pack listing except for a green ad label. My client would like to be advertising there, but I have not been able to find out how to do it, on how to buy the ad. Can anyone add some light?” You know, Earl, I would like a definitive answer on this, as well. I can give you some experience, like I can share some experience that I've had with that without any direct way to purchase that ad. For example, in Local Kingpin the case study that I had set up, my ad ended up in first place position for all the other advertisers.

That's just because I focused on, I raised my bid, first of all, but then I started focusing on raising my quality score and I got to position one with my ad and it stayed there and once I got to position one, and it was there for a few days, then what happened was the ad started to show in the maps pack, excuse me, when you would click on the more results, so at the bottom of the maps three pack you'd click on it, it would open up the expanded map page in a new tab and then my ad would be in the number one position, at the top. I wasn't able to get in the three pack, because I know that's being rolled out in select areas, first, but I'm assuming, because I didn't, there was no option for me to pay to be listed in the maps, expanded maps page.

There wasn't an option in AdWords for that, but because my ad was in position number one, it was automatically placed there, and there was only one ad in the maps, expanded maps page and it was my ad. I'm assuming because I was number one, top bidder and highest quality score, whatever, or a combination of those two, for those keywords that I was ranked for, or that I had been put in position number one in the ad section for. I'm assuming that it's probably just going to go to the highest bidder, or the highest placement, so the ads that are in the highest placement doesn't necessarily mean it's the highest bidder, because if your quality score is higher than somebody might have a lower quality score that's actually paying more, but doing a subordinate position. Right?

Marco: Right.

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Bradley: That would be my guess, but if somebody else has a definitive answer on how to get in to the maps pack with Google AdWords, I would certainly like to know.

Hernan: Right. You know that Earl just updated his question and he's saying that, he got in touch with Google and they told him that he needed to set up a device that can phone only, that can only get phone calls.

Bradley: [crosstalk 00:39:58], call only ad?

Hernan: Yeah. Call only ad with the advice that can only get, yeah, something like that.

Bradley: That's easy to do. If it's a call only ad thing, or something else you could do would be to have an ad that, use an ad extension, the call extension, because that way it will show, and remember call only ads, guys, will only show up on mobile devices, or devices that you could make a phone call from, so typically it's going to mobile devices. Like, you won't see a call only ad on the desktop and you won't usually see a call only ad on a tablet, either, but on a mobile device, a smart phone, you will.
What I recommend doing is setting up an actual regular ad, but use ad extensions and use the call extension, because then it adds that call option to the ad, so that it shows on the desktop as well as mobile devices. If you can call from the device then there's a tap to call button directly in the ad. Okay. That's what I would recommend, but that's actually really cool, Earl, I'm going to test that, because I'm not seeing any ads in the actual three pack, yet, in my area, at least in the areas that I've got funnel set up or AdWords campaigns setup for. I am seeing them in the expanded maps page. I'll be anxious to test on that one when I start seeing it in my area.

Publishing A Curated Content Into A Silo Or Post Them In A Blog Subdirectory

All right. Ben's up again. He says, “A question about content curation. If I am creating content for a money site, do you go to the trouble of creating silos and create the content to be relevant to the silos or just have a blog subdirector and create the content to be generally relevant to the money niche site?” Well, I kind of do both. Typically, what we'll do is, and this in the curation course, Curation Kingpin, or Content Kingpin course, Ben, but my curators they'll keep like Feedly, for example, a feed reader, or even just a spreadsheet with feeds that are niche related. Right? Then, they'll go in typically using a RSS feed reader, a feed reader, is the best because it makes it easy and you get to see all the posts that are new in like a magazine style, or a list view, or whatever.

So, Feedly is usually what we use. That is what I teach how to use. Anyways, don't just go in for the day when it's their day to publish a post, they'll go in and they'll just scan headlines. Right? They'll find something that pops out, that catches their attention and they'll note that or open it in another tab, and they'll go through and look for supporting other pieces of content that can help support the overall idea that they got for the other one. That's typically what they'll do is just go through and they'll find something that catches their attention and then try to find additional content to support that. When they publish it to the actual blog, if there's a silo, a category on the site already that it will support, then it will obviously be placed in that category. Right?

The internal linking will be such that it's linking up to a page or another post within that same silo, so it's going to benefit that silo. If it's a topic that is just related, whether topically related or geographically related, but then there might not be an actual category or a silo on the site yet, doesn't mean they're going to go build one. It just means that they're going to create a category and place that post within that category, and if at a later date we find that there's enough traffic potential in that particular category that had just been added for the blog post purpose, then we can go back and setup a proper silo with the silo landing page for the category and all that kind of stuff. Okay. Does that make sense? It's a matter of just doing, if content fits within a silo structure that's already present, then absolutely you want to add it to that silo, but if it doesn't that's okay to just put it in a more general blog for that site as long as it is relevant in some shape or fashion. Right? Either topically or geographically. If that makes sense? Okay.

“I just told you how we use it. Second, which would you prefer for creating leads and sales?” Honestly, the blogging itself, I don't ever really try to rank the blog posts, occasionally they rank and they'll generate traffic, but the majority of the time I'm using the blog post for ranking the pages on the site, that are set up to generate leads. I use the blog post to target long tail keywords to kind of reinforce an overall silo structure so that I can hopefully rank the short tail, or the very broad versions of the keyword where the majority of the traffic is going to come from anyways. A lot of the times as far as for creating leads and sales, I haven't tested one versus the other because my point in generating leads and sales is to get the pages to rank, and I use the blog post to do that. All right. It doesn't mean that you cannot optimize a post, guys, to rank. You certainly can. That's just not usually the strategy that I do.

YouTube Liked Recipe Issues

All right. Ed's up. “Hey, guys. I just wanted to know what Bradley found out from last week about the YouTube like recipe problem and errors that I've been getting since the middle of January. Thanks.” Ed, I've got the solution for you. I told you that I was going to have it for you this week, I'm not going to reveal it, here, on Hump Day Hangouts, that's the IFTTT SEO Academy update number nine, which starts in 15 minutes. I've got you covered, buddy. Make sure you login and watch the webinar in about 15 minutes, or just catch the replay it will be inside the member's area by Friday at the latest. Okay. I got you covered, though. They're all working beautifully. It took me a few minutes to figure it out, but I got it. I'll share that with you in a few minutes and everybody else in IFTTT SEO Academy.

Moz's Update On Domain Authority (DA) Of Expired Domains With IFTTT Rings

Deans, up. “In a situation where one is using a spider domains built to look like business, and some with IFTTT ranks to point to money sites. Does it matter about the effect of this on the DA?” No, Dean. “As I'm seeing a pattern in the MOZ, DA on expired domains is sometimes one despite trust being 15 to 30 plus in Majestic and even if MOZ, DA is 10 to 15, I've seen expired domains do a drop in as little as one to two months to single digits on a money sites DA, it went from 30 to 25 in the last MOZ update using this tactic.” Dean, we talked about this before. Stop worrying so much about metrics, especially domain authority. Honestly, just stop worrying about it, man. I don't see, I don't care about any of those metrics at all. I don't even look at them anymore, honestly. I don't. I don't care. I still look at Majestic metrics and it's more or less because of old habits die hard. It's kind of like just a curiosity thing for me, what are the metrics of this thing that I'm looking at. It doesn't really have any influence on what I'm going to do with it, anymore.

Hernan: [crosstalk 00:46:40]. I agree with you, Bradley, because the reality is that and one of the reasons why we keep using Trust Flow and topical Trust Flow as a reference we never fully trust those metrics, but we use them as a metric and we have really clear that those are third party metrics. They're not related to Google at all. One of the reasons why we use that is that it gets updated every day. Sometimes in real time. If you check in the morning you will have one Trust Flow check in the afternoon you pull in some links and provided them in Majestic, crawl those links you will get another result. The problem that I see with DA and every MOZ metrics is that they have a database that they update, publicly, like Google used to do with Page Rank, remember?

Bradley: Mm-hmm (affirmative).

Hernan: You will have a page rank, I don't know, a page rank number two and maybe the next update it will be a page rank number four, and vice versa, so that's a problem that I find with DA, that it's not updated and sometimes they will update once a month and then sometimes they will update it, I don't know, once every three months, whatever. Sometimes they will push back. It's a picture, so you're taking a picture, instead of recording a movie, you're taking a picture and that picture the other day it's obsolete, because you have blogs, back links [inaudible 00:48:14] as well as a bunch of other things. That's why I don't pay that much attention to DA, number one. Number two, it's because simply with spam you can really manipulate DA, we've done it with sub domains, we've done it with spam, thousands of back links. We have done it. You can easily manipulate DA, so with having those two things in mind, I don't think that domain authority pays authority and the new spam score, or whatever that's called, I don't think that's trustworthy. Just because the fact that it's not being updated fast enough and number two we have manipulated it real easily with spam.

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Bradley: Yeah.

Marco: If I may, the problem is that only MOZ knows it's algorithm. Only [inaudible 00:48:58] knows it's algorithm. Majestic what have you. Nobody knows Googles algorithm, so they're all just guessing. It makes no difference. Absolutely no difference in what we're trying to do, because what we're trying to do is we're trying to target Googles algorithm, now from our tests, we know how to go into Googles algorithm and make it do basically whatever we want it to do. Why would we take third party metrics if we know that just by being consistent, for example, just by staying themed and relevant, all of these other things. We know if we do that we're going to trigger the right sections of the algorithm. Why would we bother with third party metrics, anymore? We know how it is, that we want to influence the algorithm in a positive way.

Scraping Product Prices From An Html On An Ecommerce Site For A Feed To Update Prices On Google Shopping Ads

Bradley: That's right. All right. We've got five minutes. I want to get through the four that I can see right here. I'm not going to scroll up anymore. Let's go through like a speed round, very quickly. Michael's question is, “Please, can someone shed some light on scrapping product prices from the HTML on an eCommerce site for a feed to update prices on Google shopping ads. As in when they change. The site has about 7,000 products, currently the company charges for the service, but we want to do it ourselves. Many thanks. SMT.”

What I would suggest, Michael, I'll let the other guys comment, but guys please keep your comments quick, because we're going to try to get through these other ones as well. What I would suggest is hiring somebody from Upwork to code out a simple program that would do that for you, so that you don't have to keep paying for it, you pay it once to get it coded and sure that can be done very quickly and for inexpensive. Then you can run that script over and over again whenever you needed to. It could probably even be done somehow within Google Sheets or something like that, but I'll let Marco comment on that, since that's more you wheelhouse. Marco?

Marco: Sorry. I was muted.

Bradley: Okay.

Marco: I'm not sure.

Bradley: [crosstalk 00:50:59]. Something could be coded that could scrape parse data from an HTML.

Marco: Yeah. I mean, of course, but I would have to talk, you know what I'd do I'd talk to Cesar.

Bradley: Yeah.

Marco: Can we do this? When Cesar says, yeah, we can do it this way, and then we go and do it.

Bradley: Yeah. Of course.

Adam: Yeah. Wayne just recommended imacro. Yeah. There's a bunch of programs. If it's really simple you can do it in a spreadsheet. If it's more you could get someone to code this up in a day.

Bradley: Yeah. That's what I would do. I would poke around on Upwork and find somebody. Post a job. Ask a few people to take a look at your job and quote you a price. You could probably find something very, very cheap that could be a script that could run, or a simple app or something they could run for you and you wouldn't have to pay on a monthly basis for that.

Marco: For an imacro you can even go into Fiver.

Bradley: Yeah. Possibly. I've got a imacro guy on Upwork that's fabulous. If you want his information, Michael, just let me know and I can get you his name. His name is Marion Begic, B-E-G-I-C, M-A-R-I-O-N, Marion Begic. He's awesome. Imacro guy. All right.

How Do I Rank My Client In The 3 Pack? 

“Thank you for the info, being taught on IFTTT SEO, I believe it was one of my best decisions. Plus one. I'm also in the midst of deciding to get RYS Academy as well. My question is how do I rank my client in the three pack?” That's a very broad question. We cannot really answer it in three minutes, but this very webinar we talked a lot about how to do it.

Set up the site. Set up the IFTTT network, which it looks like you're going to be doing anyways, and then start populating the blog with content, which we'll syndicate and use that as starting point. Build citations. RYS drive stack. If you're going to buy the course, you can build it yourself, very time consuming. You can also hire us to build it for you, while you're going through the course. That would actually give you a completed drive stack to look at, once you are done with the course. In my opinion, that's the way to go, because then you actually get to see one done correctly that you can dissect and take apart, whatever, as you're building your own. That's what I would recommend.

Marco: He can also teach his own VA how to do it from that drive stack.

Bradley: From the training, that's correct.

Marco: Yeah.

Can You Rank And Rent A Google Site?

Bradley: Toby, says, “Can you rank and rent a Google site? My sites been out, sent to Siberia and the Google site is now in the first page with one article.” That's the power of Google's narcissism, Toby. Absolutely you can rank and rent a Google site.

Marco: Yes.

How To Fix “Blog URL Is Not A Valid WordPress URL” Error In IFTTT??

Bradley: No, remember, absolutely you can, you don't own the Google site, Google's letting you use it, but you can control it and the thing I wouldn't sell a Google site to a client, but I would rank it as my own digital asset and then rent it out. I'd definitely do that. Last, this is the last thing and we've got to wrap it up, guys. Greg [inaudible 00:53:44] says, “What are the most common things to check for when you get the error message blog URL is not a valid WordPress URL when adding to an RSS app with an IFTTT?” Most likely, check the blog title, first to make sure that there is a title in the blog. Go to settings, general, and make sure that there is a title for the blog, so inside of WordPress go to settings, general, and make sure there's a title, that's number one.

Number two, check to make sure that there is content in the blog, if that feed is empty it will say not a valid feed, so you have to have one publish post, even if it's the hello world post, it doesn't matter. It has to have one published post in the feed. Number three, check plugin compatibility issues. If you're using like a Bot Blocker plugin like Spider Spanker or something like that, sometimes they will block IFTTT from accessing the RSS feed, so you need to disable plugins if you've tried the other two things I've mentioned, disable all plugins and check the feed again, if it's valid at that point then start enabling one plugin at a time and checking it after you've enabled each plugin.

Eventually you'll be able to identify which plugin is causing the error message or the incompatibility issue. Okay. Lastly, if you cannot get RSS feed, if all other things have been checked and they're correct then go burn a feed burner feed from your RSS feed and then use the feed burner feed in IFTTT and it will work. All right. I always do that as the last resort. Okay, guys. Wrapping it up. IFTTT SEO webinar update webinar number nine is next. By the way I just very, very quickly Adam mentioned-

Adam: What's up?

Bradley: The back link indexing thing. In the IFTTT update webinar we have a method now, since back link commando is no longer working to automate pulling your post URLs from your web two feeds and submitting, I mean, we have a way to automate extracting the URLs now, let's put it that way. That's going to be covered in the update webinar here in about four minutes. See you all over there. Thanks, guys.

Marco: Bye, everybody. Later.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 118

By April

Click on the video above to watch Episode 118 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.




Bradley: Didn't say it yet.

Marco: Don't talk about Adam.

Hernan: There we go.

Bradley: Hey, everybody. This is Bradley Benner with Semantic Mastery. It is Wednesday, February 8th at 4 p.m. Eastern. This is Hump Day Hangouts episode 118. Wow. We got Hernan on and Marco on with us today. What's up, Hernan?

Hernan: Hey, guys. Hey, everyone. It's really, really good to be here.

Bradley: Marco how are you?

Marco: What's up dude?

Bradley: Adam's not here who typically does announcements, but I know that Hernan and Marco both wanted to tease a couple things or talk about a couple thing so I'll let you jump right into it.

Hernan: Yeah. Well, first off that we're getting close on the VPH, Video Power House launch. There's some really, really powerful stuff going on in there. We will give you guys … Adam didn't allow me to share with you guys the link to actually jump on the list, but I'll try to convince him to actually share the link with you guys next week so that you can jump in. We will have a bunch of stuff going in there. We have training for the guys that are in the list that we are not sharing anywhere else. I think it's going to be pretty cool so that you can jump in the Video Power House. Also one of the things that we discuss on our last meeting in Panama was the possibility of start offering services, in particular traffic services.

Bradley has been diving hard into PPC, in particular AdWords and YouTube. Myself I've been spending a lot of time on Facebook advertising. We decided to go ahead and set up a traffic agency. We are polishing the details and that's going to be available soon. If you guys have projects that need traffic, you can start contacting us and we will give you the details shortly. We're still ironing out the details and that's going to be launching soon as well.

Bradley: We're going to be starting off with Facebook and we'll be adding AdWords, search PPC, as well as YouTube. AdWords for video and Bing search and then probably a few months down the road we'll be in the display network. Well, we'll be using display network for like remarketing, retargeting stuff, but like setting up separate display campaigns will be something that comes down the road. Just to let you guys know.

Hernan: Mm-hmm (affirmative). Yup.

Bradley: Okay? What else?

Hernan: Marco? You want to say something?

Marco: Yeah. Have I mentioned how easy it is to rank in YouTube ever since they tweaked the algorithm to make it more difficult? Have I mentioned how easy it … Should I even be saying anything?

Bradley: Probably not. Not yet.

Marco: Sorry. Okay. Moving on, we're deep in the lab. You guys know that. We recruited programmer, right, Cesar. Most of you guys know Jesson from our Done For You RYS services. He's in there training. We have two master spammers. I am in awe. You guys know that I teach to a whole other level when I spam, but these guys outdo me and I'm impressed. Sometimes when I look at their spamming, literally I want to cry. I'm so happy. It's just so awesome man. The great thing about it, remember how I always say you have to be a master mimic with Google? If you don't have the trust and authority to rank, you have to look like you do so that you can rank. Well, we've accomplished that. I shouldn't say accomplished. Yeah, I can say it. This is the level that we're going to.

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This is what we're going to have available come August. Guys, get ready because it's not just like everyone else does where they just repolish old crap and sell it to you like it's new. You should know better than to expect that from us. It's just something that's so awesome, I can't even say where we are because somebody else will take credit for it once we do it, right? They'll get the training and then they'll put out their own training and say it was theirs. Like they're doing with IFTTT now where supposedly they invented it. I invented Google Drive is what I'm going to come up with, right? I invented Google Drive guys. I'm going to take credit for it. Anyway, enough ranting. Be ready. It's awesome.

We're spamming the crap out of everything and getting just tons of results in some of the most difficult niches that you'd ever imagine. I'm going to leave it at that.

Bradley: I love that you said the spamming is so beautiful that you almost cried. That must be some lovely spam.

Marco: Tears of happiness man.

Bradley: All right. Cool. Well, guys, the only announcement I have is next week, next Wednesday, immediately following Hump Day Hangouts is the IFTTT update webinar. I think it's either number 8 or number 9. Anyways, we got several things to go over next week so just be aware of that. The event has already been posted in the Facebook group. That's where you can find the link that will take you over to the event page for the webinar. Also we have a master class today immediately following Hump Day Hangouts. If you guys don't have anything else, I'm going to go ahead and jump into the questions.

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Hernan: We're good.

Bradley: We're good? All right. Let me grab the screen. Is the audio back now guys?

Hernan: Good to go.

Marco: Yeah.

SEO For Beginners

Bradley: Okay. Cool. Thanks. All right. Cool. We're going to start right at the bottom here. It looks like Vanita is up and she says, “Hi, I'm Vanita from the UK. I don't know anything about SEO. I'm a total beginner. I want to rank real estate and mortgage broker websites. Where can I start learning? I watched some of your videos. Nothing makes sense to me. It's all jargon and complicated code words. If you can help, I'll appreciate it and I won't be able to listen live due to the time differences. Thank you.” Well, Vanita, one thing is we've got a ton of content on the YouTube. That's for damn sure. I see that you say you want to learn about SEO. I don't know. I mentioned this. We did a webinar for new subscribers last week and Marco, Hernan and I did actually.

I mentioned this in that. My strategy has completely done 180 degree shift. I would recommend personally anybody that's new, it depends on what kind of resources you have available. Typically people either have more time than money or more money than time. It really depends on where you're at. I suggest starting off with paid traffic initially now. That's my strategy going forward which would be … I start with Google search PPC or pay per clicks since that's all jargon to you. That's AdWords, okay? Google AdWords. That where you pay for your traffic. What I found is especially before starting in an SEO project, I like to use AdWords now to determine … Find out more data about my market. It's more like discovery like anything else.

It's research and discovery, right? It helps me to identify the pain points, the keywords, the actual search queries that people are typing into Google, where the traffic's coming from, what converts. All of that I can fine tune and kind of get set up and gather data and start fine tuning my sales funnels or opt-in funnels or whatever it is that I'm trying to do, whatever my conversion goal is, right? Excuse me. I can start getting that set up, start collecting data and then I'll turn around and build out an SEO campaign once I've identified the successful terms, the successful keywords and the pain points in the market. You can determine all of this rather quickly with AdWords. Cost you a few hundred dollars in traffic if you know what you're doing.

If you don't know what you're doing, you could spend thousands of dollars in traffic. That's personally how … I'm not starting anything with SEO anymore. Not right out of the gate, okay? Because SEO has become so complicated and so complex unless you're Marco and you're the spam king, but seriously, SEO has become so complicated and so complex and it's difficult and it takes time and you have to be patient. My strategy like I said is turn to paid traffic. Then once I've identified the things that are working in that particular industry or for that project, then I will go ahead and start setting up the SEO portion of the campaign.

Because I only want to spend time and energy and money on SEO work for the terms I already know will be successful because I've proven that through paid traffic. Guys, that's not an old concept. It's new to me. I mean it's a new concept. It's an old concept. It's new to me just because I always ignored it. When I heard other people for years say that same thing, I always ignored it because I was adamant about just using SEO. I was successful doing so. Again, I say for new people that are just starting out, now if you don't have any money to invest in paid traffic, then SEO is going to be the way to go because you obviously would have more time than money to be able to invest, right?

If that's the case, then I would recommend starting with probably video SEO which is typically what I tell people I do when they start off if they're going to start off in the SEO route is to go with video SEO because it's usually a lot easier than trying to rank websites and stuff or webpages, but it depends on what kind of webpages you're trying to rank. Because again that's one of the products that we have called RYS Academy uses Google Drive files which are free to not only rank the drive files themselves, but also to help rank whatever properties that we want. That's a more advanced course, but it's very, very, very effective. What I like about it is you don't have to learn …

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You can use specifically just Google Drive to be able to rank stuff as well, rank the files themselves, as well rank other properties. You don't need to learn everything else like web design and back link building and all that other kind of stuff you really don't need to learn. Vanita, starting off as a rank beginner which is which you're saying that you are, again I would recommend starting with paid traffic if you have the resources available. If you don't, then I would start with video SEO. That said, I can point you to some courses that we have if you want to learn AdWords. Specifically like you said you want to rank real estate and mortgage broker websites, I think those are great for Local Kingpin.

Local Kingpin is a product that we developed underneath one of our sister companies called Mastery PR. Local Kingpin is specifically for setting up lead gen sites, lead generation sites, or sites for local businesses, brick and mortar local businesses. Real estate agents, mortgage brokers, those would work well. They would fit the Local Kingpin model very, very well. Again if you want to start with SEO instead, then I don't know guys, what would you recommend? IFTTT SEO Academy probably.

Marco: I would stay with IFTTT SEO, but if he … I'm not sure if Vanita's a he or a she, but if you're that new, I would say go learn the jargon. Go learn what it all means. There's places where you can learn the terms so that you're familiar with whatever it is that we're talking about and then move on from there. You can do it both, learn the jargon and implement IFTTT SEO Academy. You can also do that the Local Kingpin. I would say real estate and mortgage broker, high competition and he's going to have to pay a large amount per click unless he really dials it in and goes after something with less competition. You'll have to take a look. You have to know your market. You have to know what it is that you're going after.

You have to know where the money is so that you can concentrate. Because if you only have a hundred bucks a month to spend on AdWords which is okay, you can possibly generate a couple of leads from that, but that's all you can expect is maybe a couple of leads from that hundred bucks that you invest. Learn. Learn all you can. Take in all you can while at the same time taking some type of action. Don't just consume information and do nothing because then … When you're done consuming information, you're right at the place where you started except you know more. You know more, but you still haven't done anything. You haven't made a nickel. At least if you start implementing ideas, you can go through YouTube. We have a YouTube training course.

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We have a whole bunch of things that you could take advantage of and try to generate some type of income while you're learning. That would be my advice.

Bradley: One thing I want to add to that because Marco mentioned that real estate keywords and mortgage learn type keywords are typically expensive when you're paying for the traffic. PPC, pay per click, they're typically the competition is high so it's expensive, but so is the competition for SEO in those industries. The competition is high in both of those industries regardless of whether you're doing SEO or paid traffic. It really doesn't matter. Either way the competition's going to be high. In AdWords, all that means is you're going to pay more per click. Your clicks are going to be more expensive.

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Obviously your goal is to generate leads and so the leads, the cost per lead or cost per acquisition's going to be higher because it's competitive and there's a lot of other people typically bidding on those keywords. In SEO, again that's very, very … I know because I've worked with several real estate agents in the past and a real estate broker, an actual Re/Max affiliate. I can tell you that the SEO is really difficult for those as well because a lot of the times you're dealing with … For SEO the competition is the big, big website. Re/Max and Long and Foster and what's … Redfin I think is one of them or whatever. There's a whole bunch of, Zillow's another one, whole bunch of real estate websites that generally take up all the space on page one.

It's very, very difficult to rank with SEO in those industries as well. Like Marco said, you definitely want to find out where the money is because regardless of whether you're doing AdWords or SEO, if you don't know where the money is, then you're going to be wasting both time and money on testing and trying to find out. Personally I like the AdWords route better because I can get to the pain points. I can understand the market a lot faster and then once I understand that market, then I'll put the effort into the SEO like I mentioned before.

Because especially in a competitive market that's competitive with SEO guys, if you try to go right out of the bat and just assume that you know where the money is in the market and start working on all this SEO stuff just to find out three months down the road, six months down the road when you finally get something ranked and it starts generating some traffic, but it's not converting and it's generating any revenue, you just lost three to six months worth of work. Right? Three to six months just to find out that you were targeting the wrong damn terms or that you were in a market that there's no money. That's all I'm saying is I think it's better to start off using paid traffic so you can identify where the money is, what is converting and then put the effort into the SEO.

Again that's prohibited to some people and I get that. You just have to really choose your own battles. You have any input on that Hernan?

Hernan: Oops, I was muted. No, I agree with you. I think this is a complex universe. Again IFTTT SEO Academy I think it's the best way to go initially because we treat … Although we treat some complex stuff over there, I think it's the best way to go. This needs to be taken step-by-step. You learn as you go. We are always saying that you need to be testing. That in my opinion is the best way to learn like honestly. You take a concept that you learn here. You ask your question. We tell you our input and then you go and text and then this works, this doesn't work. That's the best way. The hands-on approach is the way to go in my opinion.

Bradley: Total immersion. Okay. Ed is up and I see that he posted a followup up here under a different profile because I was reading these earlier. Ed's basically saying the YouTube like recipes aren't working for him. Ed, I'll have to look into that. We have the IFTTT update webinar next Wednesday. I've added that to the list of things to check into between now and next Wednesday. I will cover that in the update webinar, okay? I haven't heard anybody else say that it's not working yet so it maybe an isolated incident, but I will test it myself and get back to you on that. Well, again I will cover this next Wednesday in the IFTTT update webinar, okay?

Using IFTTT Network To Post Both Videos And Articles


Ben's up. Ben says, “Hey, guys. Two questions. Number one is if for one niche I have a site with a branded network around it triggered by RSS and a YouTube channel triggering a tier 2 network, a 2 tier network, then the Google properties in the branded network around the site, Blogger, Google Plus, Google Plus Page, also used in the tier 1 ring triggered by the YouTube channel so that they would be populated with posts and videos. If for one niche I have a site, are the Google properties in the branded network around also used in the tier 1 ring trigger it?” Well, you can Ben. It's up to you. Look, we've covered this a lot of times. I'm going to cover it again, but I do want to point something out guys because I saw this earlier so I pulled this up. We do have a knowledge base, support.semanticmastery.com.

If you go in there and you click on the IFTTT SEO Academy category, there's pages and pages in here of frequently asked questions. This is one that comes up … It's not 100% exact match Ben, but this is very similar to your question. Right here it says, “If I have a YouTube channel and a branded website, can I syndicate both to the same network via IFTTT??” I just want to point this out guys because I know we have some of the same questions come up almost every week or often enough that we put them in the frequently asked questions section. I just want to point this out that this is a resource that you guys have to get your questions answered so you don't have to wait until Wednesday That said, let's cover this briefly. All right. You can.

I've mentioned this many, many times, but if you have a branded tier 1 network and it's being fed or triggered by your money site which is what I recommend if you are using both a YouTube channel syndication network, so YouTube syndication network and a money site blog syndication network. If you're going to use both for the same project, the same brand, then most of the time what I want to do is put the tier 1 branded network attached and triggered by the blog itself. Then the YouTube channel I will put just persona based rings around that. Tier 1 rings or tier 2, whatever you want, as many as you want because it doesn't matter. There's no footprint issues with YouTube still to this day. That could change at any moment. I don't expect it to, but it could at any moment.

To this day there's no footprint issues with syndicating YouTube videos the way that we have the applets or the recipes set up, but there is with your blog, blog syndication networks. There can be footprint issues especially with 2 tier networks with you're using those. I don't recommend using those unless using something like RSS Smasher or if you want to go through the additional trouble of related content feeds, blah blah blah, we've been over that too. Put the tier 1 branded network attached to the blog because you want to benefit your website, your domain, more so than you want to be benefit YouTube because you own that so to speak. You own the website. YouTube's just allowing you to use some space to rent basically a channel on their site.

I always like to push the authority over to the money site if possible. That's why I like to use the branded ring for the money site and then all persona based rings for the YouTube channel. Guys, this is only for if you're going to be using both the YouTube channel and blog syndication for the same brand. You guys get that? Just want to clarify that. However, here's the thing, if you want to have your YouTube channel and your blog trigger the same network, that's perfectly okay to do. It's the same brand, right? It makes sense to do so. What I recommend is a lot of times people will publish videos to the YouTube channel and then they'll take the YouTube video and publish it to their blog and they won't change anything.

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They won't add additional text. They won't change the titles. In other words, whatever the title of the video was on the YouTube channel, they go embed it into a post on their blog and then they use the same title from the YouTube video as the blog post title. Then they usually don't add any content below it or if they do, whatever. My point is what happens is if you do that where both the YouTube channel and the blog are triggering and syndicating to the same network, the same branded network or even just a handful of properties within the same network, my point is is that it will end up looking like duplicate posts unless, unless you end up making the blog post unique somehow versus just the YouTube video.

Let's put it this way to try to clarify this or to make this a little bit more clear, if you post a video or you publish a video to your YouTube channel, then you want to publish to your blog, that's perfectly fine as well, but making more blog appropriate style title and add some additional content. One thing that I love to do is to actually take whatever video it is that I'm going to embed into a post on my money site and have it transcribed, right? Have it transcribed. Any news transcription text is blog post text because now and remember again, make the title more like blog appropriate. When you first upload it to your YouTube channel, it's going to syndicate out to that network with the YouTube title and all that.

Then when you publish it to your blog, if you switch it up and make it unique enough even if the same video is present in the post, it doesn't matter because it's a unique post. Does that make sense? It's a different title and you have additional content. It's not just a republishing of the same video. The problem occurs when it … Because it looks spammy guys. If you have in your branded network basically what looks like duplicate posts because one came from YouTube and one came from your money site and there's very little differences between the two, then it's going to look like duplicate posts on your branded properties which can end up getting them terminated for spam. That's my whole point.

If you want to syndicate from both to the same network, I recommend just switching it up enough on the blog when you republish your video to your blog to make it unique, to make it to where it's not duplicate content anymore. It can be the same video, that's fine, but just switch up the title and add some content, some additional text below the video or in the post itself. That's perfectly fine to do just to let you know. Like I said, that's what I recommend doing guys because you don't want to … Unless you're using it for spam purposes, I wouldn't want to be cluttering up my branded properties with duplicate posts. All right. Number two.

Dominate A Local Competitive Market

“If I am in a local market for lead gen and it's competitive, what is the best strategy for being the dominant player in that market 12 to 18 months from now? Is it just to muscle my way to the top for the primary search term? If so, what is the best way to do that? Alternatively, would you cast a wide net targeting relevant, but less competitive keywords, creating and posting one or two curated post per day. One to two videos per day for 12 to 18 months.” Well, if you're in a really competitive industry, then yeah. I mean again my first go-to strategy now is AdWords like right off the bat. I would start working my way in or muscling my way into the top of the AdWords, the ads pack. That's what I would be doing because again if you're … The primary search term.

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If you already know this market and you know the primary search term has got money in it and you can determine that which by the way we should mention this for Vanita, one thing you can check to see which keywords are … If you see a lot of people paying for ads, so a lot of advertisers for different types … For keywords that you're looking at, then you know that there's money in that niche if that makes sense or in those keywords, right? For Ben, excuse me, Ben, I would be working on AdWords number one because I think that that's critical for lead gen especially now. I think it's absolutely critical, but then I would be focusing on maps too if possible. Now I don't know your situation. I don't know if you have a physical location in this area.

It's very difficult with just small amount of text here to assume everything that's going on for your project specially, but what I would say is maps for lead gen guys. I've got several dozen lead gen sites and I can tell you that the ones that we're just using organic rankings for generating leads have tanked. Like not the rankings have tanked. My lead volume has tanked because there's just so much competition now between the ads and the maps 3-pack that you often have to go pass seven damn listings to get to the first organic listing.

I've noticed for a lot of local terms now guys, I don't know if you guys have noticed this, but for a lot of the industries that I'm in or for the cities that I'm in because I'm pretty much mainly in just a couple industries, I'm seeing a lot more directory sites listed on page one now in the organic section. I'm seeing a lot more of that. They're starting to muscle out the little guys. Because of that, like I said, I would recommend focusing specifically on maps if possible for SEO and I would be focusing on AdWords and maps. Pretty much that's what I would be doing. You guys have any comment on that?

Hernan: Yeah, I think that would be the best way to go. Plus you can have really quick iterations of your website if it's converting. The ability that will give you paid advertising, once you have a proven website, you will be miles ahead of those that are just waiting for them to rank their websites or whatever. Let's say that you need to wait, I don't know, three months for you to rank on the 3-pack or for you to rank on the regular listings, whatever that is, then you have lost three months of potential input on your website. You do not need to wait those three months. If you have traffic coming in and then when SEO kicks in, then you will have version two or version three of your website, et cetera, et cetera. Have that in mind as well.

Bradley: The other part of this that I want to mention is … The second part of this question or the last part of this question when you say, “Would you cast a wide net targeting relevant, but less competitive keywords?” Yes. I would do that anyways. My point is that if you're in a competitive market, it's going to take an SEO strategy, time and patience in order to work your way in or muscle your way in like what you just mentioned. What I'm saying is absolutely always target long tail. Use your blog. That's the whole IFTTT SEO strategy guys is to identify the top level keywords, then find supporting type keywords. The longer tail versions of the keywords, SLI, co-occurring keyword type things, reinforcing supporting keywords that are generally going to be longer tail in nature.

Then start blogging using those keywords. Creating blog posts whether their original or curated content covering those topics using those longer tail keyword phrases as the primary topic of the post. Build silo structure into your site and continuously blog on a consistent and regular basis and you will start to muscle your way into that top level term. You use the blog as your way to build that relevancy and back links starting with just distributing content that's relevant within a proper silo structure. I absolutely recommend that you do that anyways for any SEO strategy you should be doing that.

Why go after the top level that's going to take you months of effort when you can start going after longer tail stuff and get traction a hell of a lot quicker which will also reinforce your efforts to try to rank for the top level term, if that make sense. Guys, I used to go after just the top level terms all the time. Overtime I realized that that was ass backwards strategy. I should be going after the low hanging fruit first to initially get some traction, start getting some leads and thus revenue. Then reinvest and continually work on trying to rank for those top level terms where the real money is. In the meantime, I can start generating revenue especially for lead gen, right? I can start selling those leads whether they came from a long tail search or top level change, it doesn't matter.

A lead is a lead is a lead, right? Again for that just one … I want to point this out one time, but we talk about this tool all the time, Power Suggest Pro has got to be my favorite keyword tool of all time guys for SEO. For AdWords, I just use the Keyword Planner. For SEO, the Power Suggest Pro is probably the greatest keyword research tool of all time in my opinion. It's inexpensive. It's like 57 bucks one time and it's a super simple tool. It doesn't have a learning curve at all. All you do is punch your main keywords in there, select Google if you're going to be targeting Google. You can uncheck YouTube. Then click search and it will start spitting out the suggested autosuggest keywords very, very quickly and you'll get all the long tail ideas that you need for your content marketing right there.

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Does that make sense? It will give you a gold that you can use, really long tail stuff a lot of times … Power Suggest will return really long tail terms sometimes that are absolute gold because there's traffic there and you can build relevancy within a silo to help rank your top level term.

Marco: I added the link.

Bradley: Okay. Thanks. This was Ed following up on the IFTTT YouTube like recipes. Again I'll cover that … I'll look into that and get … That will be covered next Wednesday. Edward's up. He's got several questions. Go ahead?

Marco: I would just say with Ben, he's looking to rank …

Bradley: Your audio's coming in and out.

Marco: Can you hear me?

Bradley: I can right now, but you've been breaking up. Try again.

Marco: Let me try it again. RYS Academy if he wants to rank in the mad pack. It's incredible how it influences it. Then we're also working on lessening the competition in organic results. That's something else to look forward to.

Bradley: We're not going to elaborate on that yet, are we?

Marco: Not yet.

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Bradley: Okay. Lessening the competition. I love it. All right.

What Is The Priority When It Comes To Consuming Semantic Mastery Products If I Want To Grow My Company?

Edward's up. Edward's very hungry right now. He says, “My goal is to grow my local business from 5k to 50k month. I have purchased Outsource Kingpin and IFTTT B2. I just bought Mega-Ray. I know I need Local and Content Kingpin, but also RYS. You're killing me. I try to consume all you sell. What do I do too much? What is priority? I want to be the best I can be. Help.” Edward, I really, really, really respect your motivation and your drive. That's what it takes man. My guess is you're going to be very successful because you're like a sponge trying to absorb everything and I get that and I appreciate that. First of all, congratulations.

Second of all, I recommend honestly, this isn't just a shameless plug, but I recommend you join the Mastermind and the reason I say that is because you're buying all of these products of ours. If you were in the Mastermind, first of all, you'd have direct access to my partners and I pretty much whenever you want. Second of all, you have access to all the other Mastermind members. There's some real savvy dudes in our group man. I'm telling you. We learn just as much from them as they learn from us. There's no doubt. We've got some really savvy people in the Mastermind. Third, all the products that you're purchasing most of them would be included in your Mastermind membership so you wouldn't have to purchase all of those products including the Mastery PR products.

For example, Outsource Kingpin and Content Kingpin those are included with the Mastermind purchases, your Mastermind subscription. Local Kingpin, there's a significant discount on that. RYS, a significant discount on that. My point is is going out and spending all these one off to purchase these course, I mean that's great. We appreciate it, but you could have saved yourself a lot of money inside the Mastermind. Plus get a hell of a lot more information and direct access to us, as well as all the other Mastermind members which is a ton of activity on our group all the time guys. I really recommend that you do that Edward. That said, let's see, it really depends on what it is that you're that trying to do.

I know that we talked last week Edward, because you had several questions and I know that we ran out of time and we're probably running run out of time again today. We have the Masterclass and Mastermind webinars that we do biweekly. Today we have a Masterclass webinar. Tomorrow Mastermind webinar. It's something that again you'd have a lot more direct access to us where we could literally help you with specific problems that you're having in your business. That's one thing. The other thing is if you want to do lead gen, I understand that you're doing client services right now. Guys, I get that. There's immediate money in providing client services. Do that. That's fine. I also recommend you start building your own lead gen business on the side so that you control and own the assets, right?

That you stop building up other's people assets and start building your own. That's what I highly recommend that you do. If you need immediate income and you can that by generating client services, that's great. On the side in your off time, in your downtime, start building out your own assets because then you can build out lead gen assets in whatever niche or whatever city you want. I recommend zeroing in one particular industry and sticking within that industry. Seriously. Go all in 100% in one vertical guys and stick with it because then you can become an expert and a big fish in a small pond. If you try to go broad and just say, “I'm going to provide local SEO or consulting services or lead gen services for any business that will take me,” you have to do all the research on every new project.

You have to start from square one. If you select one particular industry and zero in on that, then you can become an expert. Well, you're going to constantly be doing ongoing research anyways, but all you're going be doing is adding to what you already know. You're going to continually get better. You're going to be able to speak the language fluently of those people in that industry so you'll know the vocabulary, you'll be able to speak directly to their pain and you'll be able to charge a hell of a lot higher prices for your services too then if you try to be a jack of all trades if that make sense.

Marco: Can you scroll up real quick to Wayne's comment because Wayne … He's a Mastermind member so that's why I wanted you to read that.

Bradley: “Edward, it's a business not a hobby. It's only expensive if you don't use it. Pick the minds of the Semantic Mastery team and the Mastermind.” I appreciate that Wayne. Totally agree. Look at all questions from Edward. Oh, wow. All right. We're going to have to move on because we're at 4:37 already. Again my best suggestion is to join the Mastermind, Edward, because if you're willing to put in the effort and the work and spend the money on training which obviously you are and you have that desire and that drive, you would be a perfect fit for the Mastermind. You'd save yourself some money and you would literally get all the information that you could possibly need inside there. All right. Next. This is Toby. I remember.

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How Long Do I Have To Wait For My Website To Get To Page #1?

“Main money site is three months old. It bounced around from second page to fifth page. Now back to the top of fourth in the last two weeks. Is this the new norm?” Yes, Toby. “Is this the new norm or do we set to decide to build another money site?” Well, I would say both. Yes, it's the new norm, but go ahead if you have the ability and the time, the desire to do so, then build a second property too. That's a Terry Kyle strategy which is anytime going into a new niche and testing a new niche or a new keywords and a new city or whatever, is to build more than just one site. Because if you put all your eggs in one basket, there is that random ranking factor that sometimes domains just perform poorly. Even a brand new domain or expired domain alike, it doesn't matter.

Sometimes domains just are like … I call it an algorithmic anomaly. It's just some domains just are at a disadvantage right out of the gate and there's not really any rhyme or reason to it. If you build multiple sites for the same project essentially, then some are just going to perform better than others naturally. Again it's difficult to do if you're doing a lot of projects. I get that. If you're only working on a couple of projects, it makes sense to instead of just putting all your eggs in one basket, so one site, build out two or three because one of them is going to outperform the others hands down every time. It's just the nature of the game guys. I would say it is a new norm.

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Dancing and that whole probationary period, Marco's done a fantastic job on a blog post about that. They called it the Google Dance and making changes and that kind of stuff. Dancing a lot especially for new sites is the new norm, but also if you can build additional sites, you may find that just one site will outperform all the others by leaps and bounds. Then that's your winner, right? Like Terry Kyle because that's a strategy I learned from him that he'll go out and build five sites around a particular set of keywords. Invariably one will always outperform the other four. There will be a mixed ins to how well each one of them performs, but there's one that rises to the top and then that's the one going forward that you put the most effort into, if that make sense.

The other properties guys is not a waste of time because the other properties can be used as feeder properties. Parasites. PBN sites. Sites for back linking purposes. The other sites aren't a waste. You just identify which one's going to perform the best in search and then use that to be your money site and all the other ones become feeder sites.

Hernan: I wanted to add real quick that when you have a winner, when you have a winning domain, you can see it right off the bat. It's crazy. I don't know you could struggling like for months to get a domain to page one, but when you have a winning domain, you only need a couple of tweaks to the onsite SEO. Not even back links. That's the power of having a winning domain. You will make things so much easier. That's why Terry Kyle's approach is this because he's really on par with that. You can really tell when you have a winning domain right off the bat. I don't know why. Maybe it's some randomness in it or maybe there are fluctuations of the algorithm. I don't know why, but there's this randomness that you need to have in mind so it feeds your project.

I would suggest that yeah, go ahead. To test it out is super simple. What you do need to do is set up three WordPress sites with three different articles and optimize them for SEO. The one that gets without links, without anything, with the default WordPress thing, once you have that, the domain that hits the higher rank if you would or page 2 or bottom page 1, whatever, that's the domain you keep. It's super straightforward, super simple. It will take you half an hour and it can save you months of trying hard for ranking your domain.

Marco: He also has a Google site ranking on the first site.

Bradley: Yeah, I saw that.

Marco: I would say optimize that. Make that the hub. Make that where everything starts. Once you have that optimized, then you can push the power any way you want. That's the theory behind or part of the theory behind RYS Academy. We play on the fact that Google is narcicisstic. It's going to love itself before it loves anybody else. If it ever does love anybody else. That's what we play on.

Bradley: He says, “Google site just made it on the first page so this should all tell us something or tell us all something,” and that's exactly what RYS Academy does. I mean yeah, absolutely. We use not only the Google sites, but also the drive files to rank shit and to rank pretty much for anything. It's insane. That's what RYS Academy's all about, Toby. If you're not in that yet, you should really check it out. It's just incredible the power that you can have with that. I love this followup comment. “Video Power House is fantastic. It ranked both my videos almost instantly and they both ranked higher than my money site. Six stars.” That's awesome. Crazy because I'd notice we have 802 sites in the network now and I know we've got a bunch of more coming.

There's a lot in there now guys. We've been dealing with on the backend developing out all the processes and stuff to make it super powerful. We're just really starting to ramp out the deployment of the new sites. It's going to be big. What's our target? Our target number of sites?

Marco: We've got over 2,000. Trying to get it to three by release, but we have over half a million, might be closer to 750,000 on the secondary embed network also. Everything is themed. Everything is relevant. Everything is separated and categorized. Guys, that's the power of Video Power House. We're adding IFTTT networks where necessary. The content team is working. The build team is working. Everybody has been working their butt off to make this what it is right now. If it's like this right now, imagine what it's going to be once it's all set. That's what I have to say on that one. I can't wait. I can't wait for it to go public. They're getting results now guys. What else needs to be said?

Reciprocal Linking

Bradley: Chris is up. He says, “In terms of on page SEO internal linking, what are your thoughts on reciprocal linking? I.E. if article A linked to article B with a targeted anchor, could you also link article B back to the section of article A with a different targeted anchor assuming they're both in the same silo?” That's not considered a reciprocal link, Chris. Well, I don't know technically if that would still be considered a reciprocal link, but when it's the same site, it's an internal link. It's not a reciprocal link. There shouldn't be any problem with doing internal links, reciprocal internal links, from within the same site. You mentioned assuming their both in the same silo so I'm assuming that article A and article B are on the same site within the same silo and that's absolutely fine.

Internal linking is not going to harm you. I've never experienced any problems with internal linking period. I know that people have said, “Well, you don't want to do internal linking with the same keyword over and over again.” To be honest with you, I've never experienced negative impact from that. I still vary. I still try to add diversification to my anchor text even with internal links. I've never seen a negative … Now I'm not saying it doesn't happen. I'm just saying I personally have never experienced a negative side effect from too many internal links with the same anchor text. Just to let you know. It's typically a penguin thing which would be an off page inbound link penalty for over optimization of anchor text.

Just to point this out and clarify this, if you're linking from article A to article B and then you want to link back from article B back to article A and their on the same silo, there's no problem. The only problem that would come is if you want to link from article A to article B and they're in different silos, different keyword themes. If that's the case, it's different topical themes. That's typically what a silo will do. It categorizes or compartmentizes, right? It creates compartments or containers of keywords and keyword themes and what we call keyword set. If you want to link from article A .. Silo A and silo B, then I recommend no follow in the link because otherwise you drain or bleed the them.

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You don't want to bleed one silo over to the other. I would recommend for navigational purposes, you can do a no follow link which makes it easy for readers and visitors, but it doesn't bleed the theme. If you're in the same silo, then absolutely you can do internal linking back and forth and it makes no difference. Does that make sense? Usually you have a top level silo page and then depending on whether it's complex or simple silo will determine whether you have subcategories, an in post or just going with top level categories and posts which would be a simple silo structure. I recommend sticking within simple silo structures as much as possible, but usually you will have the top level page and then you'll have your supporting articles.

You can link from the top level page to any of your supporting articles and you can link from your supporting articles back to the top level page or to any other supporting articles within the same silo. It makes no difference whatsoever. I would recommend that you don't force internal links. If they occur naturally, then yeah, put a link if that make sense.

Switchbox SEO

Brian's up. “Hey, guys. I believe you mentioned that with client SEO you have to ensure you have the ability to turn off your client's rankings when they stop paying you or when the contract period ends. Can you elaborate on how to do that and how you would do this and why?” Well, Brian, it's not that you can turn off the rankings. We talk a lot about creating your own properties like redirects essentially.

For example, if you have a client that's got a WordPress site, what I like to do is I like to go out and buy my own domain, clone the client site, put it on my domain on my hosting account somewhere, then set up … It's literally an exact copy of their site whether I built the site or it was prebuilt, whatever. I like to clone the site and then install it on my own domain and then set up page-by-page redirects. You can do it with a plug-in like Simple 301 Redirects. You can do it with .htaccess. You can do it in cPanel. It doesn't matter. Set up literally individual 301 redirects from page to page, post to post. It's a one to one ratio. Then I like to build links to my domain which ultimately resolve to the client domain, but you can't do that with citations guys obviously.

Citations are going to have to be built directly to the client domain, as well as any content marketing that you're doing for the IFTTT SEO strategy, right? The attribution links are automatically going to point back to the money site which would be the client's domain. That's fine. I get that. All I'm saying is if I'm going to be doing internal or, excuse me, additional external link building, additional inbound link building from other sources other than the content marketing or citations, then I like to build links to my domain that is redirected to the client's domain. That's so that in the event that the client decides that they don't … Again guys this is what I mentioned at the beginning of his webinar about building your own assets.

I was telling Edward I believe, both Edward and Vanita, to build your own assets because that's why. Because if you're always building links to your client's site and they decide that they don't need you anymore because you got them ranked now and they want to go pay some guy that called from some spamming email from India 50 bucks a month or whatever, then they could just say, “Oh, you know what? We don't need you anymore.” You lost all that work. You made money while you did it, sure, but now that revenue stream's gone. It's done. Whereas if you had your own domain that you were building external links to, then when the client decides they want to stop paying you, you just remove all those redirects from your domain. Now obviously you have to go on and change …

You can't just have an exact copy of their site, but you have to go … You'd have to go in and change out logos and contact details and then probably edit the text somewhat. What I like to do is just add curated sections to the original text so that it becomes original and change out some of the details on the site. Now I've got a website that's already prebuilt, just needs some modification and I've already got a bunch of back links built to it. When I remove those 301 redirects, it removes that link juice to the client site. That doesn't mean the client site's going to drop out of the rankings and yours is going to replace it. It doesn't meant that at all. Chances are that's not going to happen.

You start off now with an asset that you already own that already has a lot of work done to it and a lot of inbound links. That now with just some additional work on your part, you can end up ranking that site for the same keyword terms and that same area. You end up becoming a competitor of that client that let you go if that make sense. Now you have a lead gen property that you can sell, rent or just sell leads, right? That's what I like to do. It takes some work. Certainly I would change … Again once you remove the redirects guys, you're going to have to modify the site. You can't just have an exact duplicate of the client's site out there on the web. That could get you in a legal trouble.

You could go on and change the theme, change out logos, contact details and then add some additional content or just have the content rewritten or reworked a bit to where it's not the exact same site as your client site. Now you've got a site already that you've been doing work to for however many months or years you've been working on the client site. Does that make sense? Okay. We're almost out of time. I know we still got a ton of questions, but we're also out of time.

Building IFTTT Network To Different Google My Business Listings

David's up. “I have a client that has four locations that all uses the same website, but all have different Google My Business listings. How would I build out an IFTTT network that?” Same website, but all have different … What I would do is a different … Well, no, I wouldn't.

I would do one IFTTT network for all four locations and then I would just blog out. You can do category type stuff. In other words, each location should have its own category. I would just be posting from the main money site blog and using the blog post to build links to all four locations. That's absolutely fine. In fact, you could even tie all four GMB local pages into one syndication network. In other words, you'd end up going to have four separate buffer accounts or a paid buffer account which his fine and then you could have all four pages I believe under the same buffer account. I'm not 100% sure if you can do that, but you might with a paid buffer account which is only like $10 a month. I think you can connect four Google Plus local pages to the same buffer account.

Where then all you need is one IFTTT account with the buffer applet or buffer recipe and every time you make a post to your money site, it's going to automatically syndicate out to all four Google local pages. However, you could set it up with categories like I just mentioned. Each location have its own category and that way whenever you post in each category, it's going to be location specific if that make sense. It's a good question though. Guys, I wish we had more time. I see Ed's got a ton of questions here. Guys, I don't have time. Did somebody give him Mastermind? Yeah, thank you Marco. We've got Masterclass coming up here in about five minutes and I got to get prepared for that.

We appreciate everybody being. A lot of good questions today guys. Thanks for everybody being here. You guys got any parting words?

Hernan: Keep in touch and stay tune because we're going to have a ton of good stuff coming your way. Keep in touch and we'll see guys next week.

Bradley: We'll see everybody in Masterclass in just a few minutes guys. Thanks for being here. See you all next week. Bye bye.

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