Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 145

By April

Click on the video above to watch Episode 145 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.




Bradley: Hey, we're live. Hey, everybody. This is Bradley Benner with Semantic Mastery. This is our Hump Day Hangouts for August 16th, 2017. We've got Chris, and Hernan, and Marco on. Adam's not going to be here today, because he's taking care of some stuff, some personal stuff that he's got to do. I'm going to go right on down the line, and say what's up to everybody. Hey, Chris. How are you?

Chris: Doing good. Good to be here.

Bradley: Good. Hernan, how about you?

Hernan: Hey, guys. Hey, everyone. It's good. Excited to be here, enjoying the warm weather in Florida, so it's good. It's good man. It's good to be here.

Bradley: That's right, you're in the states, now, aren't you?

Hernan: I am, for the next couple of weeks. Several weeks, actually. I'm excited to get to the meeting with you guys, and whatnot, so, yeah.

Bradley: Very cool. Roman's coming to, so we got one other, now. Marco, how you doing, man?

Marco: Hey, what's up man? I'm in the lab, dude. I'm trying to get everything together for the 28th.

Bradley: Why? What are we doing on the 28th?

Marco: I don't know, man, some shit about RYS Reloaded, I think. Somebody is coming out with an even better, and more powerful version of the original RYS, which is still killing it. We have tons of testimonials, saying how well it's working. It's not that it stopped working, we just tried to make it simpler, easier, better, and more powerful. How's that?

Bradley: Well, let me, I'll get back to you in just a second. Let's say hi to Roman, real quick. Hey, Roman. What's up, buddy?

Roman: Hey, how are you doing? Pretty good, man. I had to do a, I did a Mastermind webinar on a topic last night, it made me realize I should probably do a course on it. We'll talk about that one a little later.

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Bradley: Okay.

Roman: It has to do with PBN and domain acquisition.

Bradley: Okay. Yeah, I mean-

Roman: It's a specialty of mine.

Bradley: We would love to, especially you sign, schedule you for a Mastermind webinar for that. That would be awesome.

Roman: All right.

Bradley: So, Marco, just real quick, what are some of the things, just kind of like to let people know that are going to be included in the RYS Reloaded updated product.

Marco: Well, you know, it's been around, now, we had an anniversary, we had the two year anniversary of RYS Academy on August 13th, so it was just a few days ago that we launched it, and during all that time, you know, we've had a Facebook group that we've been supporting, they have access to me, they can ask me questions, Doctor Gary jumps in there, a few of you guys jump in there and answer questions, and then the people in there have also become really adept at the process, at using all of the things in conjunction with one another, but we get suggestions.

We got suggestions like the training, we'd like it more like Bradley's training, make it simpler, make it so that we can just go in there and do everything, so we did that. We listened, and we made the training simpler. We didn't do away with the old videos, those are getting archived, and what's been deprecated, or whatever, we'll have a tag, that this is no longer work, or whatever, now, go see this video, or that video. We also listened, people enjoy webinars, people enjoy learning more. How do we use it better? What else can we do? So, from all of these ideas, we've set up, I don't know a series of at least 12, it will be every two weeks, 12 webinars.

Bradley: [crosstalk 00:03:43]. Was it six webinars for the 12 weeks?

Marco: It's 12 webinars.

Bradley: Holy shit.

Marco: Actually.

Bradley: 24 weeks of webinars?

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Marco: Yeah. We have a couple more ideas that we want to give people, so that's being added in there. They're going to be organized webinars, and just adding power, just showing people how to add power to what they're doing. We're going to go not only into Google, but showing them how to push into other places in the web, or how to pull from other places, and then just closing within a loop, so that you just keep pushing power back and forth, back and forth, and just make Google love Google. We've proven it time and again that Google loves Google. We have additional properties that we're going to get into.

People are asking us, “Okay. How do we get things indexed?” We're going to show you a really simple, powerful, and effective way to get everything indexed. More do follow links, how to Google, if you can believe it. I mean, it's just one thing after another. We are not pushing out the same garbage as other people do. Right? It's not garbage, first of all, we could have just repackaged, re-release and it's just as powerful as ever, what we actually did is we spent six months in the lab working, and looking, and exploring, and just seeing, you know how I do it, blunt force trauma, give me a jackhammer, I don't need a little hammer. No. Give me a jackhammer-

Bradley: You know, hang on, that's a great, somebody go buy up that BFT SEO domain, BFTSEO.com, blunt force trauma SEO.

Roman: I've been getting Christian to take his time to design the RYS picture for the new SerpSpace, because I want to get a certain effect out of it, so hopefully that gets done right.

Bradley: Cool.

Marco: So, if you can believe it, well, you don't have to believe me, we have the testimonials, and this is what I want people to know, you actually get to meet the people that are in the videos, they're in RYS Academy. They're going to be in RYS Academy Reloaded, and you get to meet all of these people in the videos that are you telling you, this shit works.

Bradley: Yeah. [crosstalk 00:06:18].

Marco: Powerful.

Bradley: We've got a lot of really good video testimonials, guys, and you're going to be getting, you know, anybody subscribed to our email, anyone of our lists, really, is going to be getting notices over the next week or so, within the next two weeks, before we launch, that we're going to send out some video clips via email that you guys can check out, some testimonials, and some prelaunch stuff, and that kind of stuff. Make sure you're paying attention to that, if you're interested at all. I think you're going to be quite surprised with how awesome this is going to be. As if the first one wasn't good enough, you know what I mean? All right. Cool. Well, thanks, Marco. Did you have anything else to add?

Marco: No. Rank your shit.

Bradley: Okay. Guys, I posted on the event page, already, just a couple of sort of announcements for those that are new to Semantic Mastery, one of the best ways to get started with us is to check out our Battle Plan SEO Blueprint, so you can get that at battleplan.semanticmastery.com. Again, the link is on the page, the event page, now, I just posted it a moment ago, so it should be somewhat close to the video, itself. Use the coupon code, attention soldier to save $75.00. Okay? That's really kind of the best place to start.

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Also, you can find done for you services and more at SerpSpace, which is serpspace.com. You can create a free account there if you're not aware of that already, go do it, and then you can check out all the different products and services that are available inside of there, the done for you stuff that we use all the time. Lastly, be sure to check out the knowledge base for frequently asked questions. We get a lot of questions that come up over and over, and over, again. So, often times when we get one of those questions, again, we're just going to point you to our knowledge base, anyways, which is at support.semanticmastery.com.

Again, that's support.semanticmastery.com. Make sure that you check those out, because a lot of the questions will probably be answered there. If you have something unique, or specific obviously post it in one of the groups, or here on Hump Day Hangout, we're happy to answer. One last thing is support is not a place to send your SEO questions, we've been getting a lot of that, lately. Support is for account related issues, billing issues, access issues, that kind of stuff, so guys please refrain from sending your support, or your SEO questions into support, because all we're going to do is direct you to the appropriate group, or to Hump Day Hangouts. That's where you should be asking those types of questions. Okay?

Marco: I would also point people to our Semantic Mastery channel. There is just tons, and tons, and tons of information in there, in a question answer format. Right? Just like Hump Day Hangouts, so they can go and type it in, type in the question in the channel search, and they're likely to come up with quite a few videos that will answer the questions, so if they don't get their question answered, here, they can get it answered in the YouTube channel, or just come back, make sure you're on time, you're early next time posting the question, if we don't get to it.

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Bradley: Yeah. I mean, because we're at an episode 145, today, guys for Hump Day Hangouts, it's at least a minimum of 145 hours of video. We cut a lot of the actual individual questions and answers out, as well as we have time stamps in the actual, the full length replays of Hump Day Hangouts, so when you use our channel search, it's really good about being able to pull back, show videos in the search results for your query that have query referenced in the video description somewhere or something like that, so definitely check it out. Last, but not least, subscribe to our YouTube channel if you haven't done it, yet, please do, because that way you can be notified of updates, and we're always pumping out videos. I think we're at, what, 1800 videos in our channel, now, or something. It's ridiculous. There's lots of stuff in there. All right. Anybody else, or can I get into questions?

Hernan: Let's do it.

Plugin That Setups An Image That Looks Like A Video With Hyperlink To The Website

Bradley: Let's do it. All right. I'm going to grab the screen. Sweet. All right. Adam posted a question, apparently it was posted after the Hump Day Hangout last week on that event page, so I'm going to start with that one. Guys, as always, feel free to jump in at any moment. Adam says, or excuse me, whoever posted this said, “Added after Hump Day Hangout last week, “Hello. I tried to get the plugin to set up an image that looks like a video, when clicked it takes you to the website. Example, Google local dentist Carmel,” yeah, Carmel, I guess, “go to the videos and the first placement when clicked takes you to the website. It looks like a video image, but it is an image that takes you to the website. I thought it was SEO Yoast, but I've not had success with it.” Yeah. You need a video site map plug in.

Yoast, has an add on called Video SEO, so if you're using the WordPress SEO plug in by Yoast, there is an add on, it's rather expensive. You know, it depends, I think it's single site license is like 69 bucks or something like that. It's really expensive if you're going to use it on multiple sites, because you got to buy a license for that, like a 10 site license, or something and that can get rather expensive. But, if you're just doing it for one site, and that's something that you want to have, I know that's one plugin that will do it. There are probably other plugins that do that, but I'm not sure, which ones they are, because the only one I've ever used for that was the Video SEO add on for the WordPress SEO plugin. Does anybody else know of any other way? I think you can manually mark it up, if you use structured data properly, and it should still show a thumbnail image, but I'm not a 100% sure, because I haven't tested that in a while. Are you guys aware of any other solutions?

Hernan: Not that I know of, Bradley. Not off the top of my head. Yeah. That would be the better solution, I think, I've been using that for a while now, whenever I need that to happen. You know? But, not off the top of my head. Let me go back and see if I can find anything and I'll post it on the event page. [inaudible 00:12:22].

Bradley: This is the one, right here, Video SEO for WordPress plugin, and let's see, buy Video SEO, so one site, yeah, 69 bucks. This is where it gets expensive up to five sites 300 bucks, that's what I was saying, it gets rather expensive if you plan on using it on a bunch of sites, but if you're only managing one site that's critical, and by the way, guys, if you're doing this for client stuff, you pass that cost off to the client. Right? You tell them, “Hey, look, this is why we should be using this, and it's going to cost this much,” and then obviously you should also bill them for setup, and installation, and setup. Right? But, definitely pass that cost off. There you go, that's the one that I've always used and this is what it look like in the search results. Okay? The same thing, when somebody clicks on that it's going to take them to the page on the website where that video is instead of to YouTube. All right. Cool. Let's move on.

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Can You Verify Two GMB Listings With Same Address, Phone Number But Different Name?

Next one, well, here's one of our guests, I'm going to butcher his name if I try, but he's been coming frequently recently, so thank you, you're always welcome. “Can we verify two Google My Business listings in the same location by putting the same address and phone number on the listing, but changing the name too, you better be able to rank for another keyword?” I wouldn't do that. “For example, let's say clients current listing is Plumber Bronx, which he is also ranking well for, but he also does gutter cleaning, so cannot we send the same location with also the same info and just put name, gutter cleaning Bronx? Thanks.” You know, you may be able to get away with it, but I don't know how long that would last, and it's likely that you would end up getting terminated, like the listings terminated for spam, especially if somebody else reports you, which is very likely to happen, so personally, I wouldn't do that.

What I would do is just go set up a second, another address. You know? Just setup another address, get a unique phone number, a unique web address. I mean, you can even set up, and what I say about unique web address you can even use the same domain as what the original Google My Business listing is, just set up a separate page and use the specific page as the website address. Right? That's unique, so in other words, typically for Google My Business listings people when they list their website they're going to use their homepage URL, usually, that's the case, it's not always the case, but usually the case.

So, my point is you can have, let's say gutter cleaning is a service that this same company provides, well you could have a gutter cleaning page on the site, so let's say it's domain.com/guttercleaning, you could use that now as the landing page URL, or the website connected to the Google My Business profile, that's a unique URL. Right? It's a unique URL because it's not the same as the homepage. It's not just domain.com. It's domain.com/guttercleaning, so that counts as being unique, get a unique phone number, which could just be a tracking number. Right? A virtual phone number, there's a dime a dozen out there. There's plenty of sources you can get those from, and then setup a separate physical address. Right? Which you can do using the post office, still. It still works. You can do that, and that way you have a unique name, unique address, and unique phone number, as well as unique web address. Those three things, that would give you the ability to do this without having to worry about getting it shutdown for spam. Any comments, guys?

Hernan: That sums it up, perfectly.

How Do You Setup A 3-Month Lead Gen Campaign For A Remodeling Business?

Bradley: All right. Columbia. What's up Columbia? She is a diehard attendee of Hump Day Hangouts, and always asking lots of questions, so awesome. Thanks for being here, again, Columbia. She says, “I have received a call from a friend who wants leads for remodeling.” Hey, you're a woman after my own heart. That's exactly the business I'm in at the moment. “He is a master craftsman, but has a poor website, and no visibility. He's working for way under market value in most cases. He wants to do a three month project with me to see what can be done with some good marketing. He would like to see few quality leads during the initial 90 days, and hopefully close one or two of them. I have no lead gen site in this niche. I'm inclined to set it up as a lead gen site at first, and then repair his website and link some things to it later on. Is this the best way to set things up from the beginning? How would you structure this offer?”

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Yeah, I mean, here's the thing with what I found with, because I'm in the same niche at the moment, Columbia, and I found that the leads don't flood like tree service niche, I'm sure everybody knows I do a lot of tree service work, and right now is the busy season for us, so I mean we get absolutely hammered with calls, I mean, literally dozens, and dozens of calls per week, it's insane, but the remodeling stuff that I've been doing, the leads are a lot fewer in between, like they're not, you don't get nearly as many leads, but the leads are such high value. Think about it. A typical kitchen remodel job costs, what? This is just like a median, like kind of even on the lower end a kitchen remodel job costs about 20K. Right? 20 to 30K, easy, I mean, again, that's kind of on a lower end of a good kitchen remodel, so those leads don't come in all that often, but when they do are they valuable to the contractor, so that's my point, like you can set up a lead gen site, that's fine, just don't be expected to generate a whole lot of leads, now, again it's going to depend on the area, search volume, that kind of stuff. Certainly there are areas that are going to have more leads come in than others, but yeah, I mean, that's something that you could do.

What I would recommend doing, and I've said this many times before, Columbia, and this the way that I do it, especially anytime I am approaching a new niche, something that I'm unfamiliar with, is set up an AdWords campaign, because you can get the data from what type of keywords, and actual search queries people are searching for and what's generating clicks, and then to your website, and that kind of stuff you can get an idea for what type of traffic volume, even if all you do, let's say that you just set up $200.00 in traffic, you pay for $200.00 worth of clicks through AdWords. You should have a pretty good idea at that point considering clicks are going to be somewhere in the neighborhood between $10.00 to $25.00 really depending on the area and how competitive it is, how many other advertisers are competing for the same keywords, but they're going to run somewhere in the neighborhood of between $10.00 to $25.00 that's about right for remodeling type clicks, keyword clicks.

But, my point is, is if you were to spend $250.00 on traffic then you should have enough data at that point to be able to know, which keywords you want to push for, for SEO, if that's what your main, your primary method for generating leads is going to be from SEO, then I would recommend that you start off with the AdWords stuff, just to identify your best keywords, what type of search queries people are actually typing that are clicking through to the site, and then from there you can build out your SEO campaign, and you can have an idea of the type of volume that the contractor can expect. Once you have that, then you can really structure and offer that's going to benefit the both of you, so it's a win-win situation.

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Lead gen is obviously a great way to do it, but also if you're going to be optimizing, and working on the clients site my suggestion with that is if he's got a domain that has had anything like negative happen to it, like it's got very poor SEO, on page stuff you can fix, but off page SEO, if it's got any like really bad links, stuff like that, you may want to go with just a whole new domain name, all together. You know? A new domain all together and start fresh, especially if you've got to rebuild the whole site. However, if the off page is just nonexistent, in other words, it's not bad, it's just not there, then you can just use the same domain and just start repairing the on page stuff, first, and then start setting up your proper off page campaigns as well. But, that would be my recommendation, what do you guys think?

Marco: Yeah. I was going to add, that if the website sucks, and you know it sucks, it's going to be hard getting leads from that then just don't bother with it. Don't bother with your own, building your own lead gen site, you can do everything from within his Google My Business.

Bradley: Yeah.

Marco: Verify the entity. Make sure that you get that ping from Google, make sure you get him on the map, then do everything you can to push that map into the three pack, because I think that's where your leads will be coming from. You can do that, I mean, you still do the AdWords, you still do the test to see what the good keywords are that you want to target, but while you're doing that you could still be solidifying your entity, making it as tight as possible. Hopefully, you're as close to city center as possible, if not, you know how to do the post office hack, where you can go to the post office and get a street address, and just solidify the entity. You can post from any entity, you can do coupons, you can do offers, you can do events, you could do millions of things. I wish you were in RYS Academy, so I can give you more, but that's where it starts, you set up the entity, then you push a stack at the map, at that verified listing, and watch happy things happen to your website as it pushes up into the three pack.

Bradley: Yeah. And, I haven't tested, but there's the inside Google My Business Dashboard now, there's the website function, which you can create a website from within Google My Business, now, I haven't started testing that, yet, but, again, like Marco said you don't even have to worry about building out a lead gen site on a domain if that's the case. You could just really start optimizing as Google My Business listing, as well as verify the entity, and do some of the things that Marco just mentioned and start to get results that way. But, again, I still recommend starting with AdWords, only because, Columbia, you don't want to spend a ton of time doing SEO work for, and not knowing, which keywords are going to give you the best results, and that kind of stuff. You know? So, that's why I recommend starting with that.

Marco: We're in there. We're in there working with all that good stuff inside Google My Business, and it will be part of RYS Reloaded, since it's a Google property.

What Is A Review Generating Campaign?

Bradley: Yeah. So, try that, and let me know. I can tell you one of the things that's working really well, you know, I've talked about this a lot, lately, but press release stuff is working really well and generating some media buzz for the company, it seems to be working really, really well for that niche, because that's something that I'm actually doing right now, and it works well. Okay. He's up again, he says, “Last week you mentioned that clients can set up a review generating campaign what is this, and how can we do it?” Well, there is a number of apps out there, services that you can subscribe to that will help with that kind of stuff, so basically outreach, they're like review collecting apps that can be installed on phones, and all different, you know, on mobile devices, and all different kinds of stuff.

But, a very simple way to get started, which is the way that I would recommend doing it, and this is something that I just recently started doing with my clients, because these plugins are awesome, but this is called RichPlugins.com, again, richplugins.com, somebody wants to drop the link on the event page for these guys, this is not an affiliate link. I need to get one probably, because I keep promoting these people.

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Hernan: [crosstalk 00:23:47].

Bradley: They've got these three plugins, was somebody going to say something? I'm sorry.

Hernan: No. I'm going to drop the link.

Bradley: Okay. Thanks.

Hernan: Yeah.

Bradley: So, these three plugins are, you know, I started playing with the free ones, but I just bought, well, I had one of my clients buy the premium versions of all three of these the other day, and I've actually got time on Friday scheduled to install them, and start configuring them, but the one that I originally started with, which is Google Reviews Plugin and what's cool about it is, now, the free plugin is very, very limited. They'll give you a free one just so you can see and it looks really cool like you can set up carousels and all this other stuff like you see in here. But, the free version doesn't give you very many options. All the options are available in the plugin, in the free version, you just cannot do anything with them, they're grayed out, so to speak, but the pricing is really good for these. If you take a look at the pricing here, you can buy all three for a single site license for 89 bucks, which is a really, really good price.

Again, this is what you pass on to the client, you don't pay for this yourself, unless it's for a lead gen site that you own, if that makes sense, but if you're doing client work, you pass this off to the client and you get all three and this uses, what's cool about it is it will import your, because it connects via API, so it will import any Google Plus, or excuse me, Google Maps reviews, Yelp, and Facebook reviews, and it marks them up with structured data, so you get the rich snippets, and everything else. It does it all 100% automatically, and what's really cool is it's even got these review buttons that can be clicked on right from the client site, right from the website and it pulls up the box from either Google, Yelp, or Facebook where you can leave a review. So, they don't even have to go off site to leave a review. So, one of the best things that you can do with this, and a very simple way to get this setup is to install these plugins and then do an email outreach campaign to the existing customer data base.

So, most businesses should have a customer database, if they don't, well, that's something else that you can do for them is help them to start setting that up, and developing it, you know, building a customer database, because it's something that they should be doing. Guys, the easiest sale to make is to an existing customer. Right? The hardest customer to acquire is a new customer. When you already have a customer base, or a business has a customer base, if they're not utilizing that, what I call, shaking the bushes. Right? When you have a customer base, and you've got a new product, or a new service, or you're looking to get, you're soliciting for some reviews, or you've got a new special, or a sale, or something, a new announcement, anything like that you send them a notice out to your customers to tell them to go check out the offer, or whatever it is, and you'll get business from that, or the clients will get additional business.

They'll sell more products, they'll get more reviews. It doesn't have to be via email, I mean, obviously, I recommend that way, because it's the easiest, but it can also be through direct mail. It could also be through social media. It could be through a number of different ways that you make contact. So, what I recommend doing is setting up, and this is just a very simple way to do it that doesn't cost, that doesn't have a monthly subscription fee, if that makes sense. So, that's just install these plugins and then, even if you only want one of them to start with, whatever, and then do an outreach campaign to existing customers, and then also if they don't have a customer database, help them to set it up, and then going forward make it a part of their sales process, or their delivery process, really, whenever they deliver the product or service to the customer, then that's when they should ask for the review, and make it easy for the customer to leave the review, or else they won't do it. Even if you make it really easy for the customer review, to leave a review, only about one or two out of 10 are going to do it.

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So, you don't want to make, you don't want to place any speed bumps, or hurdles in between you asking for the review and them placing the review, and if they've got to go find the Google listing, or the Facebook page and stuff, all of that makes it a little bit less likely for them to leave one, whereas, if you have it to where you send them the link directly, especially if it's through the website that they've already been visiting, then they'll be familiar with it and all they got to do is click on a button on the website, and leave a review, if that makes sense. So, anyway, check that out, it's a good strategy. It works really, really well.

Also, one of the things I love about these plugins is that they inject relevant content right on to the site, it's a 100% automated, and the one client that we're putting this one, that I'm going to work on, on Friday, he's got, oh, I don't know, 280 Google reviews, he's got 160 some Yelp reviews, I mean it's ridiculous, it's insane. I told him, I said, “We could probably stop your blogging once we install these plugins,” because he gets so many damn reviews this would cover the content marketing, essentially. I got to figure out a way to syndicate reviews. That might work. Anyways, there you go.

Is It Possible To Exchange A Client Registered Domain To A Serp Space PBN Package?

Okay, Juan's up, it's been a while since he's posted a question, he says, “Hi, Bradley, I just got hired by a real estate company as their in house SEO specialist. They will be paying me a fixed salary, and bare all external costs for SEO, their website is HTML, so I cannot IFTTT for them, because I cannot setup RSS Feed, so I'm going to use PBN strategy.” Okay. “I want to buy PBN from SerpSpace,” which by the way, even an HTML site can have a feed. Right? Roman?

Roman: Absolutely.

Bradley: Yeah. I thought so.

Roman: They'll have to look into it, but they definitely can.

Bradley: Yeah. So, it might be something you want to look into. I know I had a client that had a really big HTML site and we had to get his programmer to create something, but he did something to where we actually had a feed that we could use to syndicate his content.

Roman: [crosstalk 00:29:50].

Bradley: I don't know how he did it.

Roman: [inaudible 00:29:52] setting up like XML page, or something along those lines, but it definitely can be done.

Bradley: Yeah. So, he says, “I want to buy a PBN from SerpSpace, but my boss requests me to send my domain and my PBN, first, before buying. They just want to make sure that the name of the domain is clean, it means that they want the domain name of the PBN as rebrandable, and does not have a keyword in the domain. So, I was wondering if some other name, if the domain is not acceptable. I was wondering if somehow the name, if the domain is not acceptable can I register the domain, give it back to you guys in exchange for another domain?” Well, that would be a question, Roman, you can maybe answer that? But, that's actually like a support type question that should be directed to SerpSpace, but what do you think Roman?

Roman: For the most part, yes, so the PBN process in SerpSpace, honestly, I really don't mean to kind of toot our own horn, here, but you're not going to find better PBN domains out there of people [crosstalk 00:30:48]-

Hernan: I second that.

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Roman: [crosstalk 00:30:50].

Hernan: I second what Roman is saying. I did some mystery shopping for the PBN's domain, that SerpSpace he's telling, and they're super, super solid, and I second what Roman is saying, you won't find anything better out there.

Roman: In term of the, how do I explain this? In terms of the domain names, themselves message our live support, and reach out to me, directly with that, and I can answer some of your questions. I don't know why your boss is making decisions as far as the specifics of your SEO stuff is, that does scare me a little bit, but we can certainly work with you if you want nothing but branded domains in a particular niche. I have no problem being able to deliver that, and I don't think you're actually going to be able to find that anywhere else, where I can say differently, yes, that I can actually deliver that.

Bradley: That's awesome, man. You know, I stopped building PBN's, but you just made me want to start doing it again.

Roman: Oh, there still just as effective, it's just [crosstalk 00:31:56]-

Bradley: Oh, I know they are. I just got tired of [crosstalk 00:31:59] hosting issues and all that other shit, you know?

Roman: Yeah, and hackers. Oh, God.

Bradley: Yeah. I've been exclusively doing all my off page strategy with two methods, right now, for the last three months I've been using two methods only for off page SEO. Drive stacks, so RYS Academy method, and Press Releases, and I haven't had to touch any other sort of backlink in the last three months, and I'm ranking stuff everywhere. Anyways.

Roman: That's awesome.

Bradley: Ivan's up, he says, I'm sorry somebody [crosstalk 00:32:32]-

Marco: Cut in. Yeah. Because we're going to show people how to do their own PBN's in RYS Academy using Google, of course.

How Do You Setup A Google Adwords Ads Inside The Three Pack Map Listing?

Bradley: There you go. If you got to go put a second mortgage on your house to buy RYS Reloaded do it. We could probably find you a good mortgage broker, if you need one. Ivan says, “Hey, guys. I'm seeing AdWords ads inside the three pack listing for a search term, have you seen this? If so, how can you achieve that?” Yes, Iva, it's awesome. It's really simple to do. All you have to do is have your maps listing associated with it, so it's the local extension, the location extension inside of AdWords, so you just need to have a Google My Business verified listing. Well, I don't know if it needs to be verified, now, it didn't use to be, however I know that Google My Business listings now won't show up in Google at all, in search, in Google search unless they're verified. They won't publish the listings anymore.

Just a few weeks ago, or a few months ago, excuse me, I don't know how long ago this change occurred, but just a couple of months ago you could create a Google My Business page, so a maps listing, and it would be published, but it wouldn't be verified until you got the postcard, which means it could still show on search results, it just wouldn't have that verified check mark next to it. Now, and again, I don't know how recently this change has been made, but now when you set up a Google My Business page, it won't publish until it's been verified. However, there was, and I kind of stumbled on this on accident, with AdWords, when I was doing the Local Kingpin training I went and set up a new site, and a new location, went and got a PO Box, all that stuff, and I it was like an hour and a half drive to go get the postcard, so I was kind of dragging my feet on getting the postcard, but I had already set up the Google My Business listing, so in AdWords I went ahead and added the location extension to that ad, I just said, well, screw it, I'll try it and see what happens, and sure enough my location extension, even though it was an unverified maps listing started showing in my ad, and that's all it takes.

Guys, if you have your location extension connected to your AdWords account, or you're using a location extension, excuse me, in the ad, and you're the top bidder, you can show up in maps, period. That's all it takes. You just got to be the top, well, it doesn't necessarily be the top bidder, you just got to be the number one position in AdWords, which doesn't mean your the top bidder, it means you've got the best quality score. Right? So, it's very simple, Ivan, I mean, there's no trick to it. It's just make sure that you got a location extension. Again, I found out that you could turn the location extension without the Google My Business listing even being verified, but that may have changed, now, that listings aren't published until they're verified. I don't know.

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I haven't tested that, but my point is its very simple, as soon as you get the location extension added, and approved for your ad, and if you become the top bidder then your listing will show in the maps results I had just started seeing them in the expanded maps, so in other words at the bottom where it says, see more results, you click that and then when the full maps page expanded or opened up the ad would be in the first position, but I like you, Ivan have noticed in my own local market that I'm starting to see more and more ads show up in the three pack, in the universal search results, as well. All it takes is having a location extension, and being the top positioned ad. Okay.

I'm actually, guys, seeing, I'm sure a lot of you are seeing this, too, but in the expanded maps section, now, so when you click to see more results, I'm now starting to see two ads at the top of maps instead of just one. Google's going to continue, guys, pushing organic down, so that's why I think it's important, personally, for local stuff to know how to set up and manage an AdWords campaigns, I think it's really important.

Is It Okay To Flood Posts In Google Plus?

Okay. Mohammad's up, he says, “Hey, guys. I got done with the Rank Feeder webinar, and maps SEO and I'm about to start on the Twitter to G-Plus applet, you mentioned in July Syndication Academy update webinar, both involved in making a lot of posts in the G-Plus pages, is that all okay? I know from a user perspective it doesn't matter since no one uses G-Plus, but does Google see anything fishy?” As far as I've seen, Mohammad, at this point, no. I haven't had any issues with it at all. I've got, in fact, the test that I showed in the webinars that's just running like crazy, I've got both the Rank Feeder feed publishing posts automatically to the Google Plus page, as well as the Twitter trigger that I pointed out in the Syndication Academy update webinar, so I've got it, I mean sometimes there's days where I'm getting 15, 20 posts on the Google Plus page, but they're all relevant in some way or another, they're either topically relevant, or they're geographically relevant, so it's just feeding relevancy in there, and it's like news updates. To me, I haven't had any problems whatsoever, and it's working really well. Anybody got a comment on that?

Hernan: I agree with you, Bradley. I second what your saying.

How Do You Improve A Blog Aside From Having A T1 Network?

Bradley: Awesome. All right. Second question, he says, “One of my SEO clients is in the real estate niche, it's extremely competitive,” yes, real estate is, I find it not Worth being in, personally, myself, but anyways, “it's extremely competitive and I've used a lot of SM services and training stacks, press releases, et cetera, we also have a blog, we also have to blog a few times a week, meet with curation and him with an article.” Okay. “This client is great because he knows his industry and likes to write with the help of PSP for keywords in a tier one network, we've managed to get some page one articles so far.” That's great. “My question is, what more can I do to improve the blog? Is a tier one network enough, and all we got to do is keep blogging?” Well, that's going to help, now, what I found recently that's been working better as far as the content marketing thing is guys in really competitive niches the content marketing is really important. It's super important.

What I found is to make sure that you've got a good silo structure and that you continue to add to a particular keyword theme within a silo, not just hammer the same primary keywords over and over again within that silo, because that really doesn't help the silo at all. In fact, it's almost like a spam signal. What you want to do is try to widen your theme a bit, but make it still relevant, so for real estate, I'm not actually in the real estate niche, for marketing, so I'm not sure how I would actually silo out a site, and that kind of stuff, but you could talk about, you know, I'm sure there would be like homes for sale, and also home buyers, you know, another section on the site for home buyers, and let's just use the home buyers one for example. You could have a silo on there for buyers. Right?

And, then you could have stuff about what to look for in homes, how to hire property inspectors, and how to know whether you've got a good property inspectors, and how to know whether you've got a good property inspector. What to look for in mortgage loans, what type of home warranties, and appliance warranties, and things like that. What type of title issues could come up when the title is, you know, during, for the settlement process when the transfer of title happens, what they call chain of title, and all that kind of stuff. Right? There's so many different things that you could talk about and blog about that could really expand on that home buyer silo to where you're not just talking about, you don't just hammer keywords over and over again about buy a home in Atlanta, Georgia, or a specific neighborhood, or whatever.

I don't know if that's making sense, but my point is to try to expand the theme within a silo to where it's logical, and I found, and I think this has to do mainly with RankBrain, and Google also becoming further, more and more advanced in the semantic web that they're starting to stack ideas to where it's more of a, it's not such a narrow keyword targeted keyword theme that you have to hammer away at. Again, I think doing that is actually kind of a negative signal right now. I think it's better to broaden it up a bit, because they can understand the concept or the theme of that silo, of that category, that topic. Does that make sense? Does anybody else have a better way of explaining that?

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Roman: It's tough, because it's so many concepts that are stacked on top of each other.

Bradley: Mm-hmm (affirmative).

Roman: Personally, my advice with this is just really pay attention to your internal linking with this kind of stuff. As you're putting up blog posts it gives you the opportunity to do interlinking on your site. It gives you the opportunity to link to another page and say something about that page. So, as long as you keep a logical theme with that interlinking, that's what's really important.

Bradley: Yeah.

Roman: So, that goes back to the silo concept. The whole idea of a silo is that everything is nice and tightly themed, so you're interlinking should reflect that. So, whenever you make a post that's an opportunity for you to boost up other pages and I think that's the approach that you should take with that.

Bradley: Yeah. Another part of that is not to hammer, you know, when your blogging, guys, especially for a site like real estate where it is very, very competitive and I know that to be true, because I've done SEO work in the real estate industry in the past and I stopped doing it, because it was just so damn competitive. What's weird is realtors don't like to spend money on digital marketing. I don't understand, they want to put their face on everything. Right? They want their stupid business cards, their stupid signs, their stupid billboards, they want to put their face on everything, but as soon as you talk about effective digital marketing they're wallets close, okay, fine, go buy another business card with your face on it. Whatever. If that's working for you.

But, my point is with the internal linking you don't want to always link to the same page, like even though you think about putting supporting articles, supporting posts in a silo, you'd think it's always best to just link up to the top level category page, well, you should be linking to the top level category page, but also be linking to articles, what we call parallel articles. Right? So, articles within the same silo. Link to subcategories, if you're using subcategories, as well. Point is to do what Roman just said, an internal linking to where you not always just hammering away at the same page, because that looks really unnatural. Use your blog post to link to other blog posts and so that your really building the them from the bottom up instead of from the top down. Does that make sense?

Roman: Yeah.

Did Bb Ever Figure Out What Happened To His Dribbble Account From The July Sav2 Webinar?

Bradley: All right. Real quick, and I cannot believe how quick the time has run on this webinar, already. It seems like we just started. Did BB ever figure out what happened to his Dribble account?” Yeah. I put too many links too fast in the little description area, and so they terminated it for spam. I went back in and set up another account for that same persona, but using a different registration email, and I just waited, I put a bio in, but not with the links, and I just waited for about 48 hours, and then I went back and edited in just one link, one primary link in the bio area, and that account is still alive now. It was just a matter of, I think, I don't know if there's some sort of manual review process for new accounts, probably, and they saw that it was basically an empty account that had just a bunch of links in the profile, and so they terminated it.

Guys, that's just best practice to not go spam a new account with all these links right away, build it out, put some content on it and give it a few days to season, or a few weeks, whatever, before you start adding profile links and stuff. Make it look like a real site instead of just something for SEO. One I set that up for the Syndication Academy webinar I had literally created it earlier that day, you know, a couple hours ahead of the webinar, and I put the links in there, because I wanted to show the live site during the webinar, and that's what got it terminated. So, if you take some time, I didn't have time that day to do it, you know what I mean? I created that the same day, so my point is just give it some time and then go back and edit it, and put in the right links then.

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Do You Renew The Post Office Address After The Google My Business Verification Or Just Let It Expire?

Raymond, says, “After using the post office for verification in a local business listing, do you renew the post office address, or let it expire?” All right. Raymond, I always renew them, and it sucks because I've got so many of them, now, and it kind of pisses me off, because I just got hit today, again, with another one year renewal for another one, so I get notifications all the time for, hey, you just got billed again for another PO Box. I've only had it happen twice in my career, in seven years where I've had a Google require a reverification of the physical address via postcard. I've had Google call on many of my listings, and ask questions in order for them to stay verified, and I use a call center, so I know what questions Google asks, so I give the call center the questions plus the answers so that in case Google calls they can handle it and I don't even have to handle it.

But, twice in my career I've had Google require a reverification via postcard, and in one of those instances I had canceled the PO, well, it wasn't a PO Box, it was a UPS box at that time, and I canceled it because it was like $34.00 a month for that stupid box, and is said, “I'm not paying for that.” I lost that listing, which really sucked, because I wasn't able to pick it up and I was ranking and it was producing revenue. From that point on, ever since then I've always renewed the boxes, and I've had it happen one additional time and fortunately I had the box, so I was able to get the card and reverify it.

Now, again, it's only happened twice, but to me it's a small price to pay, especially PO Boxes, even in the metropolitan areas they're still relatively inexpensive compared to a lot of the other virtual mailboxes, so to me it's a small price to pay to have insurance, to know that I can reverify if required. Okay. That's up to you. If you're willing to let it go, the problem is, if you rank something in maps and it's producing revenue for you then just figure that as an expense. It's a cost of doing business, but if you're willing to take the risk it's unlikely that they're going to send another postcard for verification, but if they do and you don't have that box, and it's not available when you need it then you SOL, shit out of luck.

What Setting Should YOu Apply When Using Crowdsearch.me?

All right. Amy's up, she says, “On the Blueprint you had mentioned CrowdSearch [inaudible 00:47:23] video going over how to use it,” I don't recommend it, anymore, Amy. Sorry. That might be something we have to edit in the Battle Plan and do another update, Hernan, you might want to make a note of that, but we got to resolve the issue on our end first, if that makes sense. You know what I mean?

Hernan: Yeah. Definitely. It's going on the 1.2 version, I think. We have some updates to do, anyways.

Bradley: [crosstalk 00:47:47].

Hernan: That's going to have to be pushed to the new, well to everyone that purchased the Battle Plan, so all the updates that we do for version 1.2, I think that over the next week or two, and we're going to push them to everyone that has purchased and every one that is purchasing to look at this update, updates.

Bradley: Yeah. Going through the rest of this question, I was reading it as Hernan was talking, and Amy, I feel your pain. I'm not going to read all through this guys, you guys can read it, but point is she's having issues with CrowdSearch, and I canceled my subscription, I had been with them for almost, in November of this year it would have been three years, that I've been paying for CrowdSearch, and I used it religiously, I was an advocate of it. We've endorsed it. We promoted it over the years, but within the last few months the services really started to become very, very spotty. Support has become very, very spotty.

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I just got really, really tired of sending in ticket after ticket, after ticket, after ticket, and having to send in second and third tickets with what the fuck, how come nobody is answering me, type stuff, before I'd get stuff answered. You know what I mean? Honestly, it was taking more time just trying to get things to work. Look, I'm not trying to badmouth the CrowdSearch service, because I was a huge, huge fan of it for a long, long time, guys, but it's just sometimes there's diminishing returns and you've got to cut your losses and walk away, and right now the last couple of months it's been not working very well, so I canceled my service, so we're in process of developing our own. More to come, I cannot speak about it much, at the moment, but it is coming. Hopefully sooner than later. I'm kicking you under the table Roman.

Roman: Yeah. Do you want me to say just a word or two on that-

Bradley: Yeah, [crosstalk 00:49:30].

Roman: Topic.

Bradley: Please.

Roman: Yeah. At one point, the service was really great, but I think what's happened is that the IP's they're pool of IP's has been flagged by Google, and as such the effectiveness of CrowdSearch is not what it was. Google knows what IP's they're using and they're basically dead weight at this point. I would imagine that you can still get an effect out of them, although it's going to be minimal.

Bradley: Yeah.

Roman: As compared to what it used to be when they weren't burnt.

Bradley: Yeah. I agree. I mean, what I've been doing I had accrued about 400,000 credits, because I was getting 5,000 credits a month, and I was using damn near 50,000 a month for a long, long time, but then when I really stopped using it as much they started to accrue and I had about 400, I still think I got about 320,000 or 330,000 in my account, even though I stopped paying for it about two months ago. I still use it, but it's not nearly as effective. I've actually found some Fiver traffic gigs, look, I don't recommend this to a money site guys, but there are some Fiver traffic gigs that will send traffic from Google, Bing, Yahoo, Facebook, things like that, and it's good for tier one stuff. So, if you want to send traffic, like I've been using those a lot recently for press releases, because that's how you get a press release to stick without even having to build links to it.

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You can build links to it, don't get me wrong, but what I've been able to do with press releases recently is identify the top ranked press release for the keyword that I'm targeting, and then set a Fiver gig to it, that I might spend 15 bucks on, and they'll send a 1,000 visitors a day for 15 days, but it will come from two or three different traffic sources, and different browsers like mobiles, and desktops, and different devices, so you'll have Android, IOS, Windows phone traffic, all that kind of stuff, so it adds diversity and I'll send them to a press release and that gets the press release to stick on page one, instead of dropping out of the search results, or falling down in the search results like they typically do within a few days. I've been able to get some, I've got one that's been sitting on page one between the number one, and number four position for my primary keyword since June 5th, and all I've done is send, I've done no link building to it, it's just been traffic gig sent to it, and it's been sticking ever since. That's something that I would recommend doing if you're trying to send traffic to tier one stuff, but as far as just to you money site I would not use a Fiver traffic gig. Okay.

Are There Any Future Drawbacks To Managing Client's Facebook Business Pages Through Your Own Personal Facebook Account?

All right. Another question, [inaudible 00:52:12] he says, “Is there any future drawbacks to managing Facebook business pages through you own personal account?” No. That's what you should be doing. You should be an admin, or a manager of your clients Facebook pages through your own account. What I'm saying is they should own under one of their personal accounts, the owner, or some employee the Facebook page and then you should be made an admin. Right? An admin so you can manage the page through your own personal Facebook account. Right? You don't want to log into their Facebook account, that's not, because Facebook will lock the IP rather quickly, and it's a bitch to get back in. So, I recommend that you always manage Facebook pages through your own account, you just got to be made an admin, which is very simple to do, just go like the page, and then call your client, and say, “Make me an admin. I just liked the page,” and you'll be able to do it.

All right, guys. We got about two or three minutes left, sorry we haven't got to everything, yet, but we're going to get through another one, or two, and it's got to be it. Also, guys we have, Mastermind members in case anybody's on that's in Mastermind, we have kind of an update, case study update webinar that starts in about seven minutes. I posted in the Mastermind community about it, so you can find the event page that way, and it's just a bunch of update stuff that I want to cover, so be aware of that.

Hernan: Yeah. If I can add something real quick about the Mastermind now that you mentioned it, we're going to be doing some heavy, I would say-

Bradley: [crosstalk 00:53:40] remodeling.

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Hernan: Yeah. Remodeling, face lifting, I would say to the Mastermind, because we want to give you guys the best of the best experience possible, so we have a bunch of ideas and we're going to be implementing them for the next, I would say couple of months. I would say that there's no better time in joining the Mastermind then right now, because you're going to see the before and the after of all the changes. It's going to rock.

Creating Separate Landing Page For A Business Without GMB Verified Listing

Bradley: Yeah. We got a lot of really good things going on right now, too. All right. Ben, says, “Hey, I'm still a little bit confused about map, right now. One of my clients is ranking top two for property services in Malaysia, but they have not verified their business to Google My Business, now they want to rank for a property agent in Malaysia in maps, but they do not have any pages that is optimized for property agent in Malaysia, should I create a page optimized property agent in Malaysia and hammer links to that page, and get it to the top of organic search, and then the map ranking will take care of itself, right?” Not, necessarily. I mean, there's a few things that you could do, property agent Malaysia, what are they ranking for now? Property services. You know, I mean, that's something you could do is add a page, so absolutely, have it on the site, but it's not about just hammering that page with links on the site, in fact, well in Malaysia you can probably get away with that. Here, you couldn't.

But, my point is, yeah, you definitely want to have some content on the site for it, and you want to try to match categories, too. I don't know what the property management categories are inside of Google My Business, but it's important to try to match categories, as well, if you can to top level categories in the GMB listing with pages or categories on you site, if possible. That's something that you can do, but then again something like if you want to rank for property agent as opposed to just property, what was the other one? Property services, I would just make sure that you have content on the site, it's probably going to require more than just a single page, you might want to do a page, but then make that a category then add some blog posts that are talking about stuff that property agents do in Malaysia for that matter. Right?

Did You Encounter Problems When Running Google Sites?

So, you can talk about both the geography as well as the, that's what I always call, local relevancy, or geographical relevancy, as well as looking at the actual keyword, which is the topic. Right? So, you do kind of a mix of the two. That should help you. Again, I wouldn't recommend, in Malaysia you could probably get away with just hammering a page with links, but here in the US it's not the best approach. You're better off producing more content. All right. I'll answer one more from CJ Marketer, and then we got to wrap it up guys, he says, “Google sites run like an f-ing dog with three legs missing. I've been trying to use it over the past two weeks on different PC's running Windows 7 on different browsers, and even in Linux, both from home and the office where I work, it crashes frequently, and I often have to reload pages. Anyone else having this issue? I absolutely hate using it, and will have to rely on SerpSpace services to set shit up, which I guess is good for you guys. Ah?” Well, yeah, it's almost as if you're accusing us of making Google sites difficult so that you have to buy them through SerpSpace, which that is certainly not the case. I wish we had that kind of power over Google.

Hernan: That leverage. That would be good, though.

Bradley: But, you know, I haven't been in Google sites building any Google sites for a while, but I know Marco and all his team in the lab have been. Marco, have you been experiencing these issues?

Marco: No. Not at all. You know that our VA's are like 99% in the Philippines, and they're internet speed isn't the best, and they haven't reported any issues with it. I don't know. Maybe it's time to talk to your, yeah, hang on a second, maybe it's time to talk to your internet service provider, CJ, and find out what kind of speed you're really getting, do a ping test, a speed test, especially here, it's not so much your down as your up that could affect this if you're trying to work with it, so talk to your ISP, they may be throttling you. They often do that. If that doesn't work, I don't know what to tell you, but I know people that have gone to a Starbucks to do their work. Great internet.

Roman: Yeah. I would definitely also take a look and see if maybe your computers are infected, because if you're doing this from two different locations, and you're having the same problem, maybe you've got some kind of virus that's attached itself to a USB stick that you're carrying to and from work. Take a look at all your stuff and make sure that everything is running properly on that end, as well, because there's some nasty stuff out there that will hijack your internet connection-

Bradley: Yeah.

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Roman: And make it slow, or make it look slow.

Bradley: Yeah. Just real quick, Dan, I see your questions, man, I'd love to answer them. Dan, aren't you in the Mastermind? If so, we've got the update webinar in about, well, one minute, I'm going to be late, apparently, but you can post there, we can get to a couple questions over there, if you'd like. Also, we have that you can post in the Mastermind as well, if not, then just post them on one of the relevant groups, or save it for next week, because I would like to help you out with this a little bit, I think I know what you're talking about here, but anyways. All right, guys, thanks for everybody being here. Again, Mastermind members we'll see you in a few minutes, if you're available, otherwise, we'll see everybody next week, I guess. Right?

Hernan: Yep. Thanks guys.

Bradley: Thanks guys.

Roman: Bye-bye.

How did we do?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 144

By April

Click on the video above to watch Episode 144 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.




Bradley: Just reminding.

Adam: Questions. Hey everybody, and welcome to Hump Day Hangouts, Episode 144. Today is the 9th of August 2017, in case you forgot what year it is. We just wanted to say hi before we get started. Obviously we've got a couple things we're going to run through, but let's say hi to Marco and Bradley real quick. The other guys are out and about today, taking care of business. Marco, how's it going?

Marco: I'm good man. Things are great.

Adam: How's the weather? I got to ask.

Marco: Dude, you know, it's groundhog day.

Adam: Well that's tough. Someone's got to do it.

Marco: Right. Someone's got to live it, why not me?

Adam: I can't complain. How about you, Bradley, are you pretty warm? How are things going down there?

Bradley: Oh it's good. Sunny day. I've been cooped up in the office all damn day though. It looks nice outside. I don't know how hot it is.

Adam: I went out. I made myself get out for a walk. I try to do that before Hump Day Hangouts. Because usually I'm cruising through the afternoon, and then if I don't get up, I end up sitting there for three or four hours straight, which is no bueno. Let's see, something I wanted to touch on real quick before we get going. If you subscribe to the … Oh, I thought you were shaking your head at me.

Bradley: No way.

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Adam: If you subscribe to the Mastery PR list, you've probably gotten an email about Samcart, and we wanted to follow up with that. If you're not familiar with what Samcart is, it's a payment processing platform, and it also can do landing pages. Basic landing pages where people go, and if you've bought something like the Battle Plan from us, then that was Samcart. We wanted to talk about it real quick, because it's interesting, this is obviously a product we use, and there's a really good reason we used it. To touch on that real quick, and we're going to send out some emails about this. If you have a course, if you wanted to release a course. If you're thinking, or you have subscription offers, things like that, this is something you should definitely look into. I'm not saying go out and buy it, I'm saying look into it. Make sure it's the right tool for the job.

They've recently, what they did was come out with this kind of basic plan, that is really good to get people started. It offers a lot of the options that you need. You can't do subscriptions on the basic, but it's really cheap. I think it's like $19 a month. Before it was only $99 and $199 a month. The reason that we even checked out Samcart was because on those tiers they didn't offer payment processing charges, in addition to their monthly service. A lot of platforms, I'm not going to name names or point fingers, charge a percentage. You go somewhere and you say, “Hey, I want to use your product, your software. I want you to process the payments for me.” Maybe that's the landing page where you check out. Well a lot of places charge a percentage. It can be 5%, which really starts to add up as you do this.

Imagine if you were having to pay 5% on top of your consulting fees, or to your local clients who were trying to pay you. I mean you're already paying PayPal, now you got to pay another fee on top of that. Anyways, for anyone out there, it's not perfect. We've had bumps as Samcart has grown, but they've really gotten it together over … Bradley, how long has it been, like two years now that they've been out?

Bradley: Yup.

Adam: Yeah, two years. In the last year I feel personally having worked with them a lot, it's really come together a lot. We're starting to switch things over to it. Anyways, just wanted to give a little history behind that and what we feel about that. What do you guys think about it?

Bradley: Me? We started using Samcart because anybody getting in the digital product business, typically people want to go put their stuff on JBZoo, which is where we started. We still have a lot of stuff on JBZoo, but they rape you. As far as, when you're paying PayPal fees and JVZoo fees, you're looking at 10% right off the top of whatever you make. That sucks, and so that's part of the reason we went over to tramcar, because it's, like we started using for Samcart, especially for our higher end products, because it saves us so much money that we just are pissing away in flat fees. That's kind of why we did it.

They've had some growing pains as well, Samcart, but there's a lot of development behind it. I actually met the two guys, Ryan and his brother, at a Perry Marshall event a few months back. They've got a ton of development behind it and stuff. We've been patient with them as well. I think it's a good tool. It's something that, thank God I've got Adam and Chris and Hernan that handle all that stuff, because I don't have to mess with it. It seems to be working well, and that's why we continue to use it.

Adam: Yeah. Definitely. After playing around with it, it's certainly something one person can handle. We use multiple payment gateways, things like that. It's handy to have, and again, it's worth checking out if you think you need something like this, just check it out. It's cool that they've added, the big deal with this is that they've added the basic plan. Before it was starting at 100 bucks, which is kind of a hurdle for some people, $100 a month. They've really dropped it down so people could check it out.

All right. A couple more quick announcements before we get going. I mentioned it a minute ago. If you're new to Semantic Mastery, please check out the Battle Plan. I'm going to pop the link on here in a minute. We've got a coupon code for you to save $74. If you have it … Oh, unfortunately Roman's not here. I like having Roman here so I can point to him when I say. For done for you services and some free tools, head over to [SerpSpace.com 00:05:18]. Again, you can sign up for free and check it out. Then obviously we refer to there a lot for link building, syndication networks, all sorts of stuff.

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Bradley: Can we brag about the new interface, the new design?

Adam: Oh yeah. I feel bad. Yeah. Go over there and just check it out, it's fricking beautiful.

Bradley: Yeah. Guys, it looks really, really nice guys, go check it out.

Adam: Roman, Tony, the whole team has been really hard at work to revamp the front end to make it easier, and also easier for people to understand and to be a little bit more educational about what the products are. Then we're going to be expanding on that as we go, making it easier to decide, okay, is this the right one? If so, what's best practice? How do I apply this? Things like that.

Then on that note too, speaking of education, if you have questions throughout the week, you can obviously pop them onto the event page. You can use the link we send out. First though, check out support.semanticmastery.com. We have our FAQ over there with a lot of the commonly asked questions.

Bradley: I need to jump in with something. I've seen two posts already on the event page today about the updated battle plan. We already sent all that out, correct?

Adam: Yeah, we did. I'll say, if you purchased the battle plan and you did not receive an email with the update link, then send an email in to support and we'll get you straightened out. We emailed it out, so it might have skipped your inbox. Might have had an inboxing issue. Just let us know and we'll get you straightened out.

Bradley: Because I think we pushed that out two weeks ago, didn't we?

Adam: I think.

Bradley: Yeah, and that's got all the updates in it guys. Again, if you don't have the updated battle plan, it could have been an inboxing issue or something like that. That's certainly possible. Just reach out at support and we'll get you squared away guys. It's available now.

Adam: I personally wrote that email, so I know it went out. Just let us know and we'll help you out.

Bradley: Sweet.

Adam: Bradley, did you have something else you wanted to touch on?

Bradley: Yeah. Thank you. All right. Well I'm just going to ask a question. I expect certain answers, but I'm going to ask a question for you guys to comment on the page, and I'll start with questions and then I'll come back to it. Kind of just some mindset stuff. I kind of wanted to open today with some mindset stuff, but I don't want to do it, just a few minutes of that, if you guys are interested. If not, I'm going to just start rolling with questions and keep rolling with questions.

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If you guys would rather me just answer questions, great, but if you want to hear a little soap box spiel about mindset stuff, I'm happy to do it, because I've got some stuff I'd like to share with you guys. I'm not going to do it during a Q&A session if you guys don't want to hear it. Post on the event page. In the meantime, I'm going to grab the screen and get started on questions. If we get enough comments to say you do want to hear it, then I'll do it. If not, I'm just going to keep rolling.

By the way guys, we have Syndication Academy Update Webinar number 14 immediately following this webinar. I always say that I plan on them being short, and they always end up usually about an hour long, because I get long winded during webinars. I hope it to be a short one. We're not adding any additional properties today, but I got some really cool stuff I want to share with you guys today on the update webinar as well. Make sure you're there, or you can catch the replay. We're also going to be covering a really cool strategy that I just started testing a few days ago, that I've been bragging to my partners about, that's for prospecting, that's just absolutely crushing it. I'm going to be talking about that on the Syndication Academy Update Webinar. If you guys are a part of that, make sure you're there. Again, immediately following this webinar.

All right, so I'm going to start with, I'm not even going to try. Forgive me for not even attempting to pronounce your name.

Adam: Real quick Bradley, sorry. I think I was confused and so were they. Were you saying, you wanted feedback on whether you should start with mindset, or you were going to say something today?

Bradley: I was, just specifically for today, I was asking if you guys wanted to hear some, just a little brief speech about some mindset stuff.

Adam: Gotcha. All right, well we've already got four thumbs up, so I'll leave it up to you.

How Do You Guys Structure Your SEO And Lead Gen Business?

Bradley: Four? All right, let's get to ten. There's 22 people watching right now, 25 now. If we can get 10, I'll go ahead and do it. Otherwise, I'm just going to run with questions. I'm going to answer this one, since I already started, before I get into. “Hey guys, thanks again for existing. Solid info as always. My question is, how do you guys structure your business? I have partnered up with a buddy for the sales side, and I do SEO. We have wrapped things up a bit and now he wants to grow a team of cold callers, we pay them 20% recurring out of the monthly retainer, which is starting at $1000, bringing me down to just 400 a client.”

I'm assuming that that means your profit would be 400. Now I say profit, but you mean revenue or profit? That's kind of a question that I would ask. See that's not bad though. If it's revenue, and you've got to perform the services out of that $400. I'm assuming that that's profit. Again, I don't know that because there's not enough detail in the question. I'm assuming that that's actual profit. If that's the case, that's really good actually. That's not bad, considering you've got a partner, he's also benefiting, and then you've got cold callers that you're paying a 20% commission to, which is reasonable. Anywhere between 20 to 30% is pretty reasonable, it's about average for sales people, phone sales.

Which by the way, that's one of the hardest parts about running a business, running an agency, is the prospecting and the sales side of things. At least for me, that's always been one of the … Well it's not that it's been the most difficult, it's just the thing that I like to do the least. You know what I mean? Like I'd rather do the SEO stuff and that kind of stuff than actually prospect and cold call and do the sales presentations and all that. I don't particularly like doing it. I'm not bad at it. I just don't like to do it. Paying a cold caller to do that kind of stuff, an appointment setter and a sales person, all of that is a great way to get it done. Especially if you're not good at it or you don't like it, like I don't. That's really not a bad price.

Now, if you're talking about $400 in revenue, and then you've got to perform whatever services, because there's costs guys, there always is, especially as an agency, there's costs. You've got to hire VAs to do work. You've got software and link building tools and server costs. All that other kind of stuff, and if you have to take, out of your $400 revenue, you have to pay for those types of services, then that's going to cut you down anymore. Although again, that's still not a bad target for revenue. Let me just explain why I say that.

My average client produces about $800 in revenue. The reason why is because I only have about 12 clients at the moment, because I had really shrunk my agency over the last few years. Now I'm building a whole brand new agency all over again, it's kind of funny. I have clients that were grandfathered into, when I first got started and I was only charging anywhere between $300 to $500 a month for services. Then I've got clients that I charge $1500 a month to $2000 a month, but those are only one or two clients out of the 12 clients I have. My average comes out to be about $800 per client. Now I know that's rather on the low end, but I work with a lot of like smaller contracting companies, that are kind of like less than 10 employees, if that makes sense.

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That's not usually, like I don't work with a lot of companies with a lot of big budgets and stuff. That's not a bad price, and out of that $800, on average, that's revenue, not profit, I always, and I've done this since I started my agency guys, I would always take 40% of whatever I was making, and reinvest it. I would just, 40% right off of whatever the monthly is, goes right back into producing the results. In other words, I would spend 40% to get results. That would be VAs, link building packages, or buying expired domains when I was building a lot of PBNs. Hosting charges, articles, just all the costs that go into providing the services, I would end up taking 40%. That would leave me with 60% roughly in profit. That's really not all that bad, considering.

You do the math on that, and that comes out to be, what? Roughly around the same amount of money that you're getting per client. That's really not a bad deal, at least in my opinion. Now, I know there's other people out there, that they don't do SEO unless they're getting $2000 or $2500 a month. Hey great, more power to you if you can do it. That's just not how I had run my business, and I did quite well anyways. I don't think that's bad at all. What do you guys think?

Adam: Yeah, I agree.

Bradley: Okay. Enough said. Did we get ten replies?

Adam: Let's see. I was just flipping back over there. I think we're at one, two, three, four, five six, seven.

Bradley: That's correct. Wayne is absolutely right.

Adam: Seven or eight. Pretty close. Need a couple more.

Does 301 Redirecting Powerful Domains To Client's Site Still Work?

Bradley: Okay. That's cool. We've got time. “Does 301 redirecting powerful domains to a client site still work. Does it transfer power and rankings?” Well it does, however, I wouldn't redirect a non relevant domain directly to a client domain. I certainly wouldn't do that at all anymore. It may, as Marco will chime in I'm sure, if it's powerful enough, then yeah, you could do it, even if it's not relevant. We're talking super numbers, and it's very difficult to find domains without paying thousands of dollars for them, that have those kind of metrics where you can get away with that.

If you're going to do something that's super powerful, or a powerful domain that's not relevant, I would redirect it to a buffer site that has relevant content to your target URL. Then has just a contextual link within the content of that post, or page, or whatever, that's actually pointing to your money site. That you're redirecting to the page with relevant content, with a link to your money site from there, if that makes sense. It's not a direct 301 to your money site. It goes through a buffer site that does have relevancy. That's where you inject the relevancy, if that makes sense. Marco, you want to chime in on that?

Marco: Yeah. We call it art. At the end of the day, because that's what you're looking for. What happens is, you're going to go, you're going to get that expired domain. You're going to drop a link in there, and what's going to matter about that link is the activity that you get on that link, that you put on that PBN, relevance and trust and authority. Now you're much better off looking at the relevance, it has to be relevant. Then if you can get some activity going on that website, and Google will measure the activity through whatever links are on there, then that's going to push trust and authority back to your website. Everything kind of blends together. The activity, the relevance, and the trust and authority.

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If you break any of those three, it's less powerful. Why should Google give you any trust? Because we all focus on Google, that's the master right now. If google, or if the website isn't giving you any trust and authority, or if it has none, then why should Google give you any? Same thing with activity. If that's a dead link, if it's just there, there is nothing happening on that PBN, then why should that be counted? Over time, we know that that's going to lose power, that link is going to get throttled. It's actually going to be ignored.

Bradley: Deprecated.

Marco: We talked with Mike Pierce last week in his group we went over this a lot. That's what you're looking for. Really, I mean you don't even have to buy PBNs anymore. G Sites, we do it with G Sites. There's a really good training in RYS Academy about how to use G Sites as a PBN. How you can power them up, thanks to Brian [Costello 00:17:32]. He also dropped it in the mastermind, by the way.

Bradley: Yeah. Today on the Syndication Academy Update Webinar, I'm going to reveal, I can't show the property, but I set something up as a test with G Sites about, I don't know, two months ago. I've kind of left it alone, and it has produced amazing results that I'm going to share today. It has to do with a Google site. It's kind of a quasi RYS method. I'm not going to reveal too much Marco, so don't hate me, but I'm going to give something away over there that's pretty damn powerful as well, that has to do with G Sites. Just listen to what Marco says because, guys remember, Google sites are Google properties, so you can get away with murder with those.

Then the other part of that is when he says the link can be deprecated if it doesn't have authority, relevancy and traffic and trust. That's one way that you can actually keep it from being deprecated, is to send traffic through the link. There's ways to do that. In fact, stand by for a few more weeks guys, because we're going to be shaking things up a bit with some new stuff coming out here soon, as far as traffic signals and stuff like that. That's coming. I can't really announce too much of it right now, but just know that we've been working on something heavily for the past couple of months. We've invested a ton of money and a ton of manpower into it. It's in beta for us right now, and it's going to be super powerful.

All right. Adam, you said there was ten?

Adam: Correct.

Sticking With The Process Will Get You The Results

Bradley: Okay. Guys, I just want to talk about something really briefly, just kind of a personal experience that I want to share with you guys, if that's okay with you. Apparently we've got ten people who said yes. This will just take a minute, but I think it's pretty amazing the kind of results that I've seen in my own personal growth over the last couple of years. I just want to preface this with, this is just something that I have found has worked really, really well for me. I've kind of had an epiphany on how to apply it to every aspect of my life, including business obviously, and that's where I think it can benefit you guys.

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In case you guys didn't know, I've been losing weight for the last couple of years. On August 7th, 2015, I decided to lose weight. I was 280 pounds. I was fucking obese. Sorry. Pardon my bad language, but I was, and I was miserable. I hated myself. I didn't have very much self-esteem. You guys didn't know it probably, because I was still teaching and everything. I had really low self-esteem at that time, and I just was miserable. That was two years ago, two days ago. It was two days ago was when I started two years ago, if that makes sense. August 7th, 2015.

I just made a commitment at that time, because I was fed up with how I felt and everything, to lose weight. I joined a gym, and I committed to myself at the time 30 minutes a day, and it has progressed. Now I go about an hour and 15 minutes per day. I try to hit a minimum of 60 minutes every day, of working out every day. I made it a part of my daily routine, and I just committed to doing it. I said, the only way that I'm going to get into shape is to commit and go all in, and no matter what, rain or shine, whether I feel good or bad. I don't care what's going on at work, business, whatever, I'm going to the gym every damn day, period, for at least 30 minutes. Like I said, it's progressed now where I go between 60 to 75 minutes every day.

Two days ago was my two year anniversary, and I lost 99 pounds, on the money. I weigh 181 pounds. Not telling you guys this for any weight loss stuff. The reason why I'm telling you this is because I've started to apply, like I'm in better shape now than I ever thought that I would be. In fact, when I wanted to lose weight two years ago, when I started to lose weight, I would have never imagined in a million years that I would be in the shape that I'm in now. I didn't think I could be in this shape, because I've never been in this shape in my entire life. I'm almost 39. I turn 39 next month, and actually a month from yesterday, I turn 39. I never thought that I'd be in this kind of shape. I didn't think it was possible to get in the kind of shape that I'm in now, for me, because I've never been there.

When I started my journey, it wasn't that I had set a goal to get in the shape that I'm in now, because I didn't even know that I could get into this level of shape. I knew that I wanted to get into shape, and so I originally set a goal where I said I want to lose 50 pounds. Well 55 pounds. I wanted to be 225. Once I hit that 225 mark I said, well shit, I'm just going to keep losing. I'm not going to stop now, so I kept going. My next goal was 200. I hit 200 back in, I don't know, March or April I think it was. I hit 200 and I said, okay, I'm just going to keep going. Well now I'm at 181.

What I'm trying to get at with this guys, again, this is not a weight loss thing. This is just about focusing on the process instead of the result, because I didn't even know what my result was going to be when I started. How can you apply this to business or to any other aspect of your life? One of the things I've talked about before, and I've mentioned this, guys this is one of the most amazing things that I've ever picked up in my entire life. It's called The Best Self Journal. I know it's hard to see because the bright lights are reflecting on it. It's called The Best Self Journal. Go to Amazon, pick it up. It's like 20 bucks, maybe 30 bucks, whatever. It doesn't matter what it costs. If it costs 500 bucks, get it, because it's awesome.

What it is, is basically it's a journal that you write in every day. You put your goals down, and you have to develop a habit. That's what I'm getting at with this whole speech guys, is that I developed a habit to where now exercise is part of my daily routine. To where there's no internal dialogue in my head anymore. I don't ever discuss or debate whether I'm going to go. I just go, it's automatic, period. Even if I don't feel good, which in the last two years I haven't been sick once or anything else. My point is, I go regardless because it's part of my routine. I have progressed way beyond where I ever would have imagined I would have been, or had even desired to be, just because I've focused on the process and not the result. I continue to improve on a daily basis.

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Since I've seen that happen in my own life, I've realized these changes are possible by just creating a daily habit and sticking to it, and doing something every day. Working towards a goal every day, and focusing on the process and not the result. In other words, we all want results. Most of us are goal oriented, especially as entrepreneurs. We think about an end result that we want, and that's great, because that drives us towards that goal. However, if you focus on the result, then it's easy to get discouraged when road blocks pop up, or fires erupt that you've got go to put out, life happens. All the things that happen that can get in the way of achieving a goal.

Well, if you stop focusing on a result, so for example, I want ten new agency clients by the end of August. Well what happens if you don't hit those ten agency clients? Then you get discouraged. I must not be good enough, or oh this doesn't work. It's easy to talk yourself out of working towards that goal because you didn't achieve a hard result that you set up for yourself, in other words. If you focus on the process, which is, what are the daily activities that I need to do that would get me to ten by the end of the month? Even if don't hit that number, as long as I'm focusing on that process and making sure that I'm doing my daily activities, and I've made it a habit. Then I know that I'm moving towards that goal, even if I don't hit it by the date that I had set for myself.

The reason I'm telling you that guys is because I started to apply that same strategy about for months ago now, with this daily journaling. I've never done that. I've always thought it was stupid, to be honest with you, to journal. I just, “I'm not doing that shit.” Like, I know what I wan to do. All that. Just arrogance, the ego, all that kind of stuff. I started using this Best Self Journal, and it keeps my goals in front of me every day. I've worked it into my daily habit, my daily routine. I wake up at 4:30 every day now, and from 5:00 AM to 6:00 AM, I plan my day. I spend about the first 15 minutes meditating, believe it or not, which I used to think that was hocus pocus bullshit.

I meditate every day now, because it helps me to focus. It helps me to visualize my goals, which then as soon as I've finished meditating, then I write in my journal and I plan my day out. It takes me 15 to 20 minutes every single day to plan my day out. Then I have my entire day planned out, and it makes me so much more productive. It keeps me focused on the task at hand, and keeps all the distractions and all the shiny objects and everything, it's like putting blinders on. You don't see any of that crap. I'm not saying this to brag guys, or say I'm better than anybody else. I'm saying this because I'm seeing the power of developing habits and sticking with stuff. I just wanted to kind of impart that to you guys, because I think it's really, really important as entrepreneurs.

Guys, I know we're opportunity seekers, that's why we're entrepreneurs. It's so easy to get distracted, and we also are always looking for the next opportunity that's going to get us to where we want to be, when most of the time we already have the opportunity in front of us, and we just need to focus in on something and practice it on a daily basis, to where it becomes routine. It's like muscle memory. You just do over and over and over again, and you'll start to see results. That's really what I wanted to share with you guys, just for a few minutes. I hope that didn't take too much time. Comment on the page and let me know what you think. You guys, Adam or Marco, you guys want to comment on that?

Adam: Yeah. Sure. I'll just say 100% on the journal stuff, drinking the kool-aid. I thought it was stupid, about two years ago. I had never done, and even doing daily reviews was something I didn't do until a few years ago. Adding both of those into my, the most important for me being not the journal, that's the tool to do it, but sitting down every day and planning out my day. Also, one of the most impossible tasks I've ever set in front of myself was to keep track of my day for a week in 30 minute increments, and I have never been able to do that. Just by doing that, showed me how much time I had available, and how much time I was using frivolously.

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Combining that with kind of the deep work principles of working in time blocks and eliminating the mental shifts of putting out fires, has really helped me get a lot more done. One of my goals, I think I'm a little bit different, I get up a little bit later, but I don't want to work 18 hour days. I want to be incredibly focused. I want to get in, I want to do my work, and then allow some time for strategic, top level, high level things. Then I want to be done. That doesn't mean that I never work at night or anything like that, but the type of life I want to lead, I want to go do other things. I enjoy running. I go take trips. I want to do more traveling in the future. In order to do that stuff, you've got to be really productive, and I think this is one of the best ways to do it.

Marco: I agree that you have to be productive. The way that I do it, and the way that I've always done it, is Google Calendar, but that's just because I spend so much time in front of the computer doing stuff. It has the reminders, and so I set it up, however much time I set up for myself, it's all run by the calendar. I get a popup and this is what you need to do next. I get another popup, this is coming up. That's constantly on. That's how I'm as productive as possible during the time that I'm sitting in front of the computer. Because other times I just want to be with my family and kids, and we have stuff that we need to do and we need to get done. When I'm on the computer, it's Google Calendar and reminders. It helps me.

Bradley: That's awesome. One more thing about that. I just finished this book over the weekend. Well actually, I'm not going to lie, I listened to it on audio book, on Audible. I liked it so much that I actually bought the paperback, it just came in the mail from Amazon yesterday. It's by Justin Ledford. Great, great book. It's about visualization, meditation, and how to improve productivity and all that kind of stuff. Guys, again, I used to think that was hocus pocus garbage guys, but I'm seeing the results in my own life and it's astounding. Because of that, I point this book out.

This is based upon psycho-cybernetics, and if you guys want to look up that as well, psycho-cybernetics is kind of like where personal development began, from back in the 1960's. That is a much more thorough explanation of how to use creative visualization and such. It's a lot more of a, it's a more complex read. This is a much simpler read, that basically imparts the principles. I'm just saying, for those of you that are kind of science-ey and geeky, then go with the psycho-cybernetics book. If you guys just want something that's easier to read, to give you kind of like the principles and stuff, of visualization and how you can use it for your own life and your own business, I recommend this book. Again, you can get it as an audio book, which is what I did, but I liked it so much I bought the paperback.

How Do You Leverage A Client That Has Lots Of Reviews In One Platform?

All right. I'm going to keep moving guys. Sorry about that. I hope that didn't go off on too much of a tangent, but I think that was important, and I wanted to share it with you. All right, so Bronx Roofer is up, he says, “If a client has a lot of reviews on one platform, let's say Home Advisor, how do leverage that maximal? Make a new page on a website, call reviews and add copy paste all in there? Use schema?” I'm not familiar with how the Home Advisor reviews work, because I don't spend much time on that site, but I would think you could even IFrame your listing onto your page. Your Home Advisor page into your webpage. What do you think Marco?

Marco: Anything can be IFramed, unless they have an IFrame breaker. That would be one way. I'm not familiar with how it works, so please excuse me. I haven't been in Home Advisor in years. I would say try to find a way. There's usually a sharing tab somewhere, so that you can share your reviews or whatever in social media. If they have that, you should be able to IFrame.

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Bradley: Yeah. That's kind of what, well we're going to be talking a little bit about that in Syndication Academy, with the G Site trick that I'm telling the guys. As far as schema, yeah, you can do that as well. Now, if you're going to actually create, like basically copy and paste the review onto your site, first of all I would check the terms of service, from Home Advisor though. I'd be careful with that, because that could be their property, like property of Home Advisor, and you could get in trouble for copying and pasting. I don't know that to be true. I'm just saying, I would look into it.

If you are going to actually add the review text, instead of like an IFrame, then I would say yeah, you can absolutely mark that up with schema. Which you should, because then you can get the review stars to show, that kind of stuff. I would definitely check.

There's also something else. Dammit I can't remember. I was looking at this the other day. There was a plugin that I found. It's not for Home Advisor, but there was a suite of plugins. Shit, I can't think of the name off the top of my head. The Google Reviews plugin, let me try that real quick. Let me see if I can find it. I found this plugin the other day and I started messing with it for one of my client's sites. Let's see if this is it. Yeah, this is it, by Rich Plugins. Here we go.

Yeah, okay. Now again, this isn't for Home Advisor, but I started playing with the free version of this, and it's good enough guys. This is called RichPlugins.com. The free versions are very stripped down. They don't give you very many customization options, but these are really, really cool. With the pro version, which like I said, I haven't picked it up yet because I've been really, really busy, but I'm definitely going to buy these, because it adds the Google Rich Snippets right to the reviews, and you don't have to copy and paste shit. Again, it's not for Home Advisor, but for those of you guys that have clients that are doing review stuff, and it's really important, you should be doing that.

You should be encouraging your clients to solicit for reviews. Help them set up review solicitation campaigns if you need to. Because guys, reviews absolutely help. Not just with SEO, but they help with converting visitors into leads, and/or buyers, or customers. I recommend that you should be making it a point to guiding your clients into getting more reviews, and then publishing those reviews. These types of, like Rich Plugins here has the schema automatically added to it. You can create carousels. You can do all kinds of stuff with it, and it's really, really cool.

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You can get the whole single site bundle for 90 bucks, which is not bad at all. Again, that's a cost you pass of to your client, you guys. It's not something you pay for. You pass it off to your client. I would recommend doing that and picking it up, because again, both Google, Yelp and Facebook reviews, all of those can actually be worked right into the website, which is going to help with SEO as well as converting visitors into either leads or customers. Definitely check that out. I found that to be really, really cool.

How Many Backlinks To Create Per Day To Rank Natural For A High Competition Keyword?

All right. Keep moving. Francisco's up. He says, “I'm a newbie in the back linking SEO world. I'm planning to create a PBN to one of my sites. How many back links do I need to create per day to rank natural for high competition keyword?” Francisco, I wish I could give you a number, but there is absolutely no way I could tell you, because I don't have enough data. It's going to be unique to every single keyword and every situation. There's really no way for me to tell you, because again, a high competition keyword could be, it could only take you five links per day, it could take you one link per week. It could take you 300 links per day. I have no idea. There's no way for me to tell you that.

Marco: I would tell him to go to Syndication Academy. Check out Syndication Academy. Don't we have a trial, get the battle plan, get the trial take a look. I mean what you're asking is how to rank. You can't rank for a high competition keyword unless you set up the groundwork. I mean we're talking organically. It's nearly impossible to start right out and say, “I am going to rank for, I don't know, gold futures.” Set out and rank for gold futures, unless you just have a really huge budget and you can buy that high powered website right from the start. You're going to need millions of dollars. It's not going to take $1000. It's not going to happen.

Rather than concentrate on that high competition keyword, go after what we always say is go after the low hanging fruit. There's tons of keywords that you can go after, and rank for. The strategy that you're talking about, expired domains, web 2.0 properties of video and social posts. Well syndication, that's Syndication Academy. Not in the way that's set out in the battle plan, bu that's what I see from the lessons. His strategy is 13 expired domains, web 2.0 properties, a video and some social posts. If that doesn't sound like Syndication Academy to you guys, I don't know what does. If you're not already in there, go check it out. If you don't have the battle plan, you need to check that out.

Bradley: Yeah. Not only that, but we impart, in the monthly webinars Francisco, which you'll get access to all the update webinars that have already been recorded. All the archives and everything. As far as I know, even on the trial. Am I right guys, in that? Am I right in saying that, Adam?

Adam: Can you say that one more time?

Bradley: Like even the update webinar archives are available on the $1 trial?

Adam: Correct.

Bradley: Okay. Yeah Francisco, I would say get in there and check it out. Because like today, we're having the, in about 20 minutes we're going to do the Syndication Academy Update Webinar for August of 2017. I'm going to be imparting some wisdom that would definitely help, there's no doubt. Get in there. You can catch the replay from today once you get in. Go check it out. What Marco said is absolutely true. We build web 2 networks with Syndication Academy strategy, or methods. Then we theme those networks, because we are updating, we're constantly feeding content to those networks, that are themed and relevant to your project.

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It's just very, very powerful. It adds the foundation that Marco was just mentioning. We're validating the entity. We're claiming our footprint, not hiding it. It's a different strategy than a typical, traditional SEO. It's been working for years, and it just seems like it's only becoming stronger because of how Google is, like what Marco mentioned earlier. It's all about authority and trust and relevancy. Authority, relevancy and trust, and traffic.

Will RYS Drive Stacks Really Help In A Timely Manner For Client Website That Is Stuck On SERPs?

All right. [Apagani 00:39:03] says, “Question about RYS. If a client's website is stuck on page two, I usually just point more PBN links, add content, throw signals and pray.” That's funny. That's what most SEOs do buddy.

Marco: Less fun.

Bradley: That's what most SEOs do. “Will drive stacks really help in a timely manner?” It's very possible. Look, I can tell you that it's likely that if you're at the top of page two, or whatever, like you said, stuck on page two. A well done drive stack, which means like if you hire us to do it, you can go through the course and do it yourself too. It's very time consuming, I'll tell you that. Our guy, Jesson, he's a freaking machine. It's very likely that you'd pop to page one from it, but again, I don't have enough detail to be able to tell you. Marco, you want to comment on that.

Marco: No. I agree with you totally. Stuck on page two is a really good signal that it can be pushed into page one. It depends on the competition, what else you do the drive stack. You can't just get a drive stack, throw it up, and expect it to push if you have really high competition. Although, generally, over time, if people just leave it alone, if they would just learn to leave it alone, it happens man. Once it pops, it'll just keep rising and rising and rising. We have some awesome testimonials of people who are currently in RYS Academy, and I think we're going to put those on our YouTube channel so that they're available for you guys, so that you can see what people are actually doing inside RYS Academy. The success that they're having.

I didn't know, they were really quiet. They were in the shadows, lurking and just soaking up the knowledge, and taking it and just using it to rack. It's awesome. I know someone that used my map trick, I'm not going to go through it here. She told me that her properties went from page three and four to page one, just by adding that little power loop that I always talk about inside the group. I would say more likely yes than no, but you might have to do a little bit more. It all depends. As with anything in SEO, it depends on the competition and how closely Google monitors that specific niche. It depends.

Bradley: The beautiful thing about the drive stacks guys, and G Sites is part of that, is that you can get away with murder. Like it's insane what you can do as far as like, all the rules about spammy-ness are out the window. I mean now, I try to still make them, and we don't … I say I try. I don't even make them anymore. Our guy, Jesson, he makes them look freaking beautiful anyways. There's so much that you can, you can throw spam at them. What was the one test you guys did, with over a million back links?

Marco: I can't say what it was.

Bradley: No. You can't say the niche, but it was well over a million back links, right?

Marco: Yeah. It was a major metropolitan area. It was just a very high competition keyword, and it was, we threw a million. It wasn't just a million back links, it was a million garbage back links purposely. I told [Derea 00:42:21], we have a Derea for link building. I told him, “Look, all bets are off. Don't worry about a clean list. I don't care where you get the links from.” He even threw porn at it. It took it like a champ, and now we're ranking in the …. I told you I think. The guy had to remove one of his phones, or stop getting calls on that phone because he was just overloaded with phone calls.

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Bradley: The dude cut his phone off because he couldn't handle as many calls as he was getting. That's awesome.

Marco: It was beautiful.

How Can I Best Use IFTTT To Promote A Youtube Channel With Interviews Of Local People In The Entertainment And Fashion Industry?

Bradley: All right. CJ's up. He says, “I have a friend who does interviews with local people in the entertainment and fashion industry. She has her own YouTube channel but doesn't have many videos posted. How can I best use IFTTT to promote her videos?” Well first of all CJ, that's the perfect opportunity to present Syndication Academy, or Syndication Networks. Whether you joint the academy or not, I could care less honestly. Just go buy, get Syndication Networks built. We recommend buying them from us, but obviously you can do it yourself or whatever.

Connect, especially with YouTube channels, there's not footprint issues. There hasn't been thus far, and I don't suspect that there will be in the future either, because you're just acting as a publisher for Google when you're syndicating YouTube videos. What I would recommend is building out a massive broadcast network, is what I like to call them. They're just syndication networks, but for video I call them broadcasting networks. Stack them on to her channel. I'm talking about multiple tier ones and multiple tier two levels as well.

Because like we've got, the new agency that we're building, that we're working on right now, I've got 94 IFTTT syndication networks. I don't have them all connected yet. I think we're at like 45 or 50 now that are actually connected in various ways. It's becoming super powerful. I just posted another video to that channel today, and it ranked on page one like that. I'm not kidding, within like 13 seconds it was up, and it's a rather competitive keyword. Anyways, I'm just saying it's very, very powerful.

YouTube channels, you can stack. We had somebody tell us that they put like they build networks with like 1000 properties in them. Multiple tiers out, three and four tiers out. I don't like to be that complex with it, because when something breaks down it makes it difficult to find where. I like to keep it to two tier maximum, but you can get away with so many networks on there. That would be number one.

Let's see, “I'm thinking about using snippets of the interviews and creating playlists with the relevant keywords.” Yeah, that would work too. Guys, you should be using playlists, because playlist is how you silo your YouTube channels. You can build silo structure into YouTube channels using playlists. If you haven't CJ, if you don't already have YouTube Silo Academy, it's an old course that I put together, I don't know, three years ago now I think. In fact, on the YouTube Silo Academy sales page you'll see how fat I was, because I was 280 pounds when I recorded that sales video.

Just go, if you haven't picked it up, it's like seven bucks man. You can learn how to actually use playlists as well. Yeah. That's a great strategy. Just build a bunch of syndication networks. If she has existing YouTube videos that have not been syndicated, you can set up using the like applets. There's instructions for that inside of Syndication Academy. Then you can actually just go like those videos, and it will syndicate across those networks as well. That's another way you can do it.

Can You Please Explain Why G Sites Work In Terms Of Ranking Websites?

We've got only about ten minutes left guys. I want to try to roll through some of these, because I know we didn't get to very many. Brian says, “Can you please explain why G Sites work?” Because they're Google properties, Brian. “Are they additional landing pages?” They can be. The nice thing about Google sites, especially the new version, is they can be made to look really nice. Jesson does an amazing job for us, in building out drive stacks that look great. G Sites especially. Yeah, they can be additional landing pages.

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The other thing remember Brian, is you can push competitors off of page on with them. You can create the templates. You can create templates for both the new and the old G Sites, that are beautiful. It's just a matter of what you want to do. In fact, if you're not real good with that kind of stuff, which I'm not, you can hire that out on UpWork. You can find somebody that can create beautiful designs. They can even model, a lot of the times they can model the G Site templates, like they can create custom themes basically, that can match like client properties, client websites and such. That when you build them and you use them, to start ranking those as well, and pushing competitors off, the theme-ing, the graphical theme, they'll still look the same. The branding will be the same as what the main websites look like, the money sites.

Having a hard time understanding the relevance? Again, it's just because it's a Google property. You can use it to your advantage. You can get away with murder with them. They rank really well, and you can make them look nice.

Is There An Advantage To Choosing Instant Embeds In Maps Powerhouse Versus Posting Them Over Time?

Mohammad's up. He says, “Hey guys, is there an advantage to choosing instant Embeds and Maps Powerhouse versus posting them over time?” I don't think so Mohammad. I prefer to drip feed everything, both in Maps Powerhouse, and Video Powerhouse, whenever I'm doing any sort of embed project, or campaign I mean. I always do it on a drip schedule. I usually only do about 50 embeds to start in either Video Powerhouse or Maps Powerhouse, and I drip it out over seven or 14 days.

Then I check the results, usually 14 to 21 days later is when I go back and check results. If I need to do another embed run, I will. I usually start with 50 embeds guys. I do secondary embeds too. I always do secondary embeds, and I always try to niche it down into the particular, the most specific category. I always start off with just 50, so I'm not burning up a ton of credits. A lot of the times I end up getting the results that I need, two or three weeks later, from just the 50 embeds.

What RSS Feed Should You Submit To Aggregators Via Fiverr Gigs?

Okay, “I asked this in the Syndication Academy Facebook Group, but I didn't get answer yet, so I thought I'd ask here.” Actually Mohammad, I answered that question today, believe it or not, in the Facebook Group, but I'll answer it here for everyone else's benefit as well. He says, “In the rank feeder bonus webinar last week BB advised to have our RSS feed submitted to aggregators. I had two RSS feeds after following the steps, the rank feeder feed and the feed runner one. I wasn't sure which one to submit for the Fiverr gig, so I chose the rank feeder feed. Should I have done the feed runner feed instead? If so, could I just pay again and have that one done?”

Yeah, that's what I said. Submit both. Now, if you don't want to spend the extra five bucks, then just grab one or the other, it doesn't matter. If you don't mind spending the five bucks, I'd say submit both. If you only want to spend five bucks, it really doesn't matter. Pick one or the other. The only reason why the feed runner feed, I like to use the FeedBurner feed is because, once again, it's another Google property, so you're actually adding a little bit of Google authority by running it through FeedBurner. Either one will do. If you can afford it, or you don't mind spending the money, submit both.

How Do You Hype Your Clients When Selling IFTTT Syndication Networks?

“One thing I really suck at when selling all these cool services I learned from SM is explaining them. Specifically syndication network. How do you guys hype your clients when selling networks?” Well, Mohammad, unless I'm talking to a customer or client, whatever … Hold on a minute. Give me one second guys. Sorry. I just thought I heard somebody beating at my door. Shit. Give me a minute.

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Marco: All right. I can take this while you go.

Bradley: No, I'm sorry. Go ahead. You can answer it, go ahead.

Marco: All right. Don't concentrate on explaining all of this unless your client is really sophisticated with SEO and online marketing and everything else. Concentrate on the result. That's how you will affect their client's bottom line. Will they see a change, a positive change of course, in the bottom line? That's it. That's your pitch. How you do it is why you're being hired. You're not being hired to explain SEO. You're being hired to get the client results.

Bradley: That's right.

Marco: Once you start concentrating on results, you don't have to worry about a certain keyword that the client wants to rank for. You don't have to worry about a million headaches that can come up, because you're providing results, and it's that simple.

Adam: Definitely. Just keep in mind that what's the benefit to them, and frame it in that way. If you're not sure, imagine you're them, and somebody's talking to you. What do you care about? Do you care that you're getting embeds, you know seven embeds and 13 back links, or do you care that your content's bing syndicated. You're not doing it by hand. It's automated and it's giving you x, y and z results. Just frame it, put it to them and their benefit, not yours.

Bradley: The problem that most people have, guys, and I suffered from the same, this same problem, is that we, because we focus on the features and not the benefits. We focus on how many back links and how many embeds, and what position we're in, in this Google search. That kind of stuff, that's what we focus on because that's what we do. The clients, the customers, all they want is their damn phone to ring, or foot traffic, people to come in their place of business. That's all they care about.

Unless you're talking to somebody that wants to know the details, the methods, don't talk about the methods. I don't. I just talk about the results that I can provide. If somebody specifically asks about the methods, then I try to, I don't want to sound arrogant here, but I try to dumb it down to where I'm not talking about back links. I try not to use SEO terms. Because a lot of the times, as soon as you start doing that, you confuse people. Then confusion causes indecision. People don't, they won't take action. Yeah, I know Adam, I wish we had another 20 minutes.

Adam: I can, well no, we shouldn't. You've got the webinar, we can't do that.

Bradley: Yeah. Let's roll through another one or two real quick. I'll answer that one because you asked me to. Hopefully that answers your question Mohammad. Just don't focus on that, talk more about the results that it can provide. Say, “Look, we set up these networks that broadcast your content all across the web. That can bring in traffic, can also help you to show up better, your exposure in Google search as well as the other search engines, like Bing and social media sites where there's traffic. That kind of stuff.” You talk about the results, not the method. That's my best strategy.

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One more thing guys. Another great book that helped me a lot when it comes to this kind of stuff. It's called SPIN Selling. Go check it out on Amazon. It's called SPIN Selling. It's a great way to talk to customers, or clients, prospects, whatever, and ask them questions during your proposal or your pitch, that essentially they end up answering the questions in a way that you lead them to where they think that they've made the decision themselves, if that makes sense. It's a great book.

How Would You Handle An SEO Project For A Business That Is About To Change Brand Name And Location?

Terry says, “I have a proposal on Friday with a chiropractor for SEO. He's not happy with who has been in charge of his sites. Not on first page, and not getting any leads from it. My issue is that he's moving his office and doing a name change. He said the projected date is the end of November, but you know these dates get pushed back. How would you handle SEO in this case? I'm assuming that it would be best to go with a new site, new domain when he moves.” I agree Terry. I do, because I think you're better off.

“My thought is to build links as usual, as to the old site, but not do anything with citations until the change goes through. Then hit citations hard and duplicate content to new site and 301 redirect.” Yes, that's a good strategy. “Does that make sense? Are citations in NAP the only thing that get screwed up on that? Have prominently on new site, old name has changed to new name. Just not sure how to handle.” Yeah. That's what I would do, is I would basically set up on a new domain, because it's going to have a new address as well.

I don't know if the phone number will stay the same. It would be nice if you could change the phone number as well. I'm assuming the business name is going to stay the same. Oh, he's also doing a name change. Well then I'm hoping you're going to get a unique phone number as well. I would start as if it were a brand new, from scratch business. Then you can use the existing, even though it's not producing any results anyways. Well I don't know, you'd have to look at it. It may be a harmful site.

In other words, if the SEO has done very, very poorly, then I wouldn't wan to redirect it to the new site. You have to determine that. If there is some SEO value in the old site at all, then redirecting to the new one would be a good thing. Otherwise, you can just abandon it, if you're not going to use it anymore. If there's no SEO value in the old site, which only you can determine that, then there's no reason to redirect it to the new one. Just abandon it. Take the site down and you can always go into Google Maps and tell them that the place is closed permanently. The only reason why you wouldn't want a 301 redirected is because it has SEO value.

All right. Shit. I really wanted to get to these other questions guys. I'm really sorry. It's unfortunate. I wanted to talk about my posts right here as well guys. I did this. This is a lead gen site I set up, believe it or not, with no syndication network, no drive stack, nothing. It's just a one page site guys, and all I've been doing is press releases. Look at this, this is from inside a Bright Local. This site of mine is crushing it right now. It's a local site ranked in 3-Pack. One page site, that all I've done is press releases guys. It's really, really cool.

Last thing I'm going to answer guys, and in three minutes the Syndication Academy Webinar starts. Sorry you guys I missed in the middle, but Adam said he wanted me to answer this. “Recently had done for you RYS. What can be added in the drive?” Anything, Kevin. “Some things need to be corrected.” Just want to keep in mind, Kevin, I want to point this out. As we mentioned earlier today on this webinar, drive stacks, because they're Google properties, you can get away with murder. What I would suggest is, even if you found maybe some grammatical errors or something like that, I wouldn't spend your time in there fixing that kind of stuff, because it won't provide any value or benefit.

Unless it's a public facing something or another, and it's because you don't want it to look bad for the business or the brand. That if it's like spelling errors or something like that, that people are going to see. They're not going to, going in and correcting a few things like that … I don't know what the problem is. I'm just stating that for everybody's benefit, that if it's just something like that, I wouldn't spend my time in there because it's not going to produce any results. Spend your time on stuff that produces results, not on busywork, like nitpicky stuff. Again, Kevin, I'm not saying that that's nit picking. I don't know what the problems are. I'm just telling you that if they're insignificant, don't do them. Leave them, because on Google Drive properties you can get away with incredibly spammy stuff.

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“Can keywords be added or deleted?” Yes. You have access. You should have gotten access when the stack was delivered. Add yourself as a manager. Add your main Kevin Porter profile as a manager.

Marco: Hey Bradley.

Bradley: Excuse me. Share it in Drive with you, and then you can access it from your own account. Go ahead Marco.

Marco: Yeah. That's the set of instructions that he gets with the stack. They have a detailed set of instructions that tells them exactly what they need to do. How to log in. The workbook. Everything.

Bradley: Okay. “How long should you wait before stacking?” I don't know. You know, I haven't done a whole lot of drive stack stacking, because usually I get the results from one. As Marco said, a lot of the times guys you've just got to be patient. Build the stack, wait. You can hit it with links and stuff like that, but just let it sit and settle for a few weeks. Because a lot of the times the drive stacks will gain in strength over time, even if you don't do anything else to them. A lot of the times you'll achieve the results you want with only one. If in a couple months you haven't seen it … I know we're all impatient Kevin. I get it. A lot of the times you overkill it, and it's unnecessary.

“What is the difference when stack …” We've got to go man. It's five o'clock. “What is different when stacking RYS?” It's just adding additional drive accounts, different drive folders, all of that. It's just reinforcing one stack with another. “What is the cost of another RYS for stacking?” It's the cost that, if you're buying them from us it's the same cost. If you're doing it yourself, it's just the amount and it's just more time.

Adam: All right. Real quick before we hop off. Kevin Alexander, hopefully you're still watching. We saw that you asked your question that's really good, and you're also in the mastermind, so I'm going to copy that question over. The mastermind webinar is tomorrow. Should have gotten an email today, kind of advising you about that. If you didn't, please post in the mastermind or send an email to [email protected] Let me know and we'll get you sorted out. Also, August 28th, RYS Reloaded. We'll have some more information coming real soon about that. If you're in the Syndication Academy, the update webinar is obviously taking place right now, after we get out of here. We'll be … What's that?

Marco: Right now.

Adam: Oh yeah. We'll be posting that link in the Facebook Group, right?

Bradley: Yeah. Well the link's in the Facebook Group guys. Just go click on the events tab, and the link's already there. Just click on the events tab in Facebook group, and then go down to the description area and you'll see the Google event page URL.

Adam: All right guys. Thanks everybody for being here. Sorry for the questions that didn't get answered guys. Either post them for next week, or post them in one of the relevant groups and we'll try to get to them there. Thanks everybody.

Marco: Bye everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 143

By April

Click on the video above to watch Episode 143 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.




Bradley: Fifteen times from another one.

Adam: All right, everybody. Welcome to episode 143 of Humpday Hangouts. This is the one where we curse automation! Anyways, no, just kidding. Automation is awesome, we use it, and I love Zap Year. That's all I'm going to say.

On a more regular note, let's go down the line here. We've got almost everybody. Hernan, how's it going man?

Hernan: Let me unmute myself and then I can say hi.

Hey guys! What's going on? I'm here in Florida enjoying the warm weather, the humidity and all the good stuff. Happy to be here!

Adam: Alright. Marco, what's the weather update for you?

Bradley: He's muted too.

Adam: Got you.

Marco: Sorry, my bad.

Adam: There we go!

Marco: It's beautiful, as always here. I just posted a picture from my balcony. I took it yesterday afternoon. It's a bald eagle spewing ash, it's like right over the roof tops where I live. It's awesome!

Adam: Alright. Awesome, but hopefully safe?

Marco: Oh yeah, it's blowing the other way.

Adam: Good deal!

Roman, how about you man? How are things going?

Roman: Not bad. Just keeping busy.

Adam: Sounds good.


Bradley: Great, man, I'm doing well! Excited to be here. We got also the Rank Feeder bonus webinar is immediately following this, just kind of a little announcement for that. I think we're going to open it up for everybody to join, though, so if it's not just four people that purchased … because you guys will be able to glean some information from the webinar whether you end up using Rank Feeder or not, so we can actually just take the event page URL and drop it right here on HumpDay Hangouts for anybody that wants to attend. Just be prepared for that. That's coming up immediately following this, so at five pm.

Adam: Bradley, do you mind doing that while I'm going through some of these announcements?

Bradley: Sure. I got it.

Adam: That's awesome. Everybody, if you didn't attend the webinar with Lisa Allen, Rank Feeder, and Authority Sniper, you should definitely check that out, I'll have that reply on as well. Then if you're interested in how some of this stuff is put to use, Bradley's got some stuff he's going to cover on this webinar.

Bradley: Yeah. Very specifically, it's for how I use it to automate MapsSCL, so basically for any sort of local business that has a maps listing that you want to help to push that, you know that three pack is a way to automate a lot of the off page stuff. It's freaking amazing. Anybody can attend and they can see how I'm doing this setup during the webinar.

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Adam: Cool.

All right, and if you're new to HumpDay Hangouts, if you're new to Semantic Mastery, we just want to say first of all, we appreciate you watching. I know a lot of times we hear from people like “Hey, I was watching for three months and then I decided to join the Facebook group and I'm asking this question.” All I got to say is speak up, if you've got a question, get it down. We get these events up usually within a day or two so people can ask questions throughout the week. Happy to have you here, even if you do just want to watch, but if you ever have questions, feel free, get them down because it's first come, first serve. Sometimes we get so many we can't get through them, I just want to make sure that new people understand that and have a chance to get on there.

Also, if you haven't yet, check out the battle plan, the SEO blueprint, I'll put a link down for that. We've got a coupon code for people who are following Semantic Mastery, come to Hump Day Hangouts and we'll save you seventy-five bucks, which is pretty awesome.

Then of course, we've got Serp Space. If you haven't created your free account over there, head over there. There's free tools over there. Roman's here, so he can talk about that if anyone has any questions. That's where all the done for you stuff is, I have IFTTT syndication networks, done for you RYS, just a whole bunch of stuff, and we've got some crazy stuff coming up in the future, which we'll just leave it at that.

The last thing, if you have questions throughout the week, check out support.semanticmastery.com. Occasionally, when we see questions that are good questions, but we frequently see them, we pop them on to that site so people can just head over there, check it out. We usually have a snippet replay or maybe a diagram, or something help explain it.

Bradley: Yeah.

Adam: Cool, and before we get going, I think Marco you had a couple things you wanted to touch on, right?

Marco: Yeah. Number one, we have moved for relief state of our riots reloading, simply because we want enough time to do a quick case study for a massive keyword, so it's sink or swim. We're going to need a little bit more time, so we're moving it a week to August 28. It's only a week, that should give us enough time to work it out. Then the other thing is, we're going to have Brad and Mike Pierce, they were on with us last week for HumpDay Hangouts, we're going to have them in our MasterMind webinar next week and they're going to come and drop some knowledge and give us some tips here and there and a little bonus they have planned for us. I'm really looking forward to that and we're in the MasterMind, make sure you book it in your calendar, you bookmark it. If you're not in the MasterMind, I suggest this is a really good reason to be in, because we have this level of people coming and dropping knowledge in our MasterMind. Be there or not, and miss it.

Adam: Cool. Chris, Hernan, Roman, Bradley, you guys got anything else we need to cover before we dive in?

Bradley: I do not.

Hernan: I do not either. Let's go.

Chris: I'm good, great to be here, let's get started.

Adam: All right, let's do this.

Bradley: Okay, cool, well let me grab the screen and lock it. Sorry, I'm kind of working in the background, still preparing for this webinar that we got coming up.

Adam: Share full screen.

Bradley: You guys should be seeing the event page now, correct?

Adam: Correct.

Hernan: Yeah.

Do You Or Do You Know Of Anyone That Will Do Website Reviews For SEO?

Bradley: All right, cool. So, RoyDS, he's up first. He says, “Hey Mentors, do you or do you know of anyone that will do website review for SEO. I just completed my first client's website, it's a dentist. I created a blog and a sub-domain and mirrored the main site in terms of silo categories I commissioned Serp Space to create a TO1 network with the blog RSS feed as the source trigger. Just wanted some assurance that I set it up correctly as this is my first client project. Thanks, Roy.”

Well, if there's anybody here that wants to chime in on that, that maybe perhaps would want to reach out to Roy DS and offer to provide some analysis for him, that's certainly doable. I don't have anybody in particular that we could send you to, unless one of you guys has a suggestion.

Roman: Not yet, but it's something I'm looking at adding in the Serve Space. It's on my radar within the next six to eight weeks.

Bradley: Yeah, that's something we should talk about as well. Might want to make a note of that for our next meeting.

Adam: Definitely. I was going to say that, Roy too, this is good reason if you can join the MasterMind, if not … but having a network, obviously you noticed now, but starting maybe if you can join our Facebook group or something, start networking in there so that you can kind of build out. Find that people with strengths you don't have so that when you come across this, you're not scrambling. I understand where you're at, everybody's been there, but it's a good reason to get into some groups, start kind of networking and talking to these people. I think it'll work out.

Bradley: I believe he's in the syndication academy group. I remember specifically answering a question for him in the group.

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Adam: Yeah, so I would start there. I think that's a great place. Start meeting some people and do your due diligence. As much as we want to trust everybody, make sure you talk to them and maybe do a Skype call or something.

Bradley: Yeah, make sure they're not full of shit is basically what …

Yeah, so that's what I would do, Roy. Networking with fellow members of the groups is one of the best ways to kind of expand your network and it actually can open up a lot of opportunities for you to start creating additional services or selling additional services because if you have a good connection that can handle stuff that you don't handle typically but you know that they're a good source, or a good provider for you, then that's something that you could also add into your marketing mix so to speak, because you could outsource it to a provider. Again, it's really beneficial for you to try to network with other members as much as possible. I would do what Adam said and just start there.

Where Do You Add Links When Syndicating A Blog Post Via IFTTT?

Mohammad's up next. He says, “Hey guys, when syndicating a blog post, where do I add a link? I'm using a tier one network so I often use anchor text linked to a top-level page. I Remember hearing somewhere that it's best to have the link near the beginning of the post when syndicating. Is this true or does it matter where I add the link?”

No, it doesn't matter where you add the link, to be honest. I've never seen any difference between adding it at the beginning or adding it at the end or somewhere in the middle as far as the power of the link. Personally, I've never seen any difference. The traditional thinking, the conventional wisdom, has always been that the first link in the text is always the one that's given the most weight by Google. That's been the conventional wisdom. Again, I've never seen first hand that to be the case. I have followed the traditional wisdom for years though, guys, I've always wanted to try to put my most important link towards the top of the content as much as possible. Just so you know, I followed the traditional wisdom or conventional wisdom as well.

However, we recently, last week on our MasterMind member, we had the inventor of Cora software which is an amazing software, it pulls back so much data it's un-freaking-believable, and it scans data on all one hundred top results for whatever keyword and it basically correlates all of the data to the ranking positioning. There's like the coefficients and all this stuff. It's really geeky, mathematical stuff, but the dude Ted that developed it, he's a supergenius, statistical genius, and he put this thing together and it's awesome. He's even stated through many of his own analysis that the same thing is true. There's not more weight given to the first link than there is to another one, but you can follow the conventional wisdom if you want or not. It's entirely up to you. I don't really care where the link goes anymore, it doesn't really matter to me, but the best place to add a link really is just where it makes sense, is the way I look at it. If the keyword naturally occurs in the article, then use the contextual link. Use that keyword as a way to link up to the silo page, or whatever page it is that you're linking to on the site, right? Could be another post for that matter. If it's a natural occurrence of the keyword, then that's a great place to link.

However, I've mentioned this on various Hump Day Hangouts as well: There's three different types of links that I typically try to use within the curated blog posts, excuse me, that whenever I'm content marketing for syndicating purposes. That's the traditional, contextual link, which is the one most used, the one that's most common, and that's just where you link within the content. Then there's also a curated style link, so just like when you curate content, you cite the source that you're curating, so basically you copy a snippet of text from the article or … could be media, I don't recommend doing images, but it could be video, could be slide shows, could be whatever. You embed that, or add that to your post, and then you cite the source.

Typically, when you cite the source, you're either going to link to the author name or the title of the post or a page or whatever, and that's usually going to be the actual anchor text for the link. That's a great opportunity for you to be able to curate your own site content into a blog post. There's no rule that says you can't do that. What I recommend doing is if you're doing a blog post about a particular topic that you have a service for on the site, so like a top level page that's got it's own dedicated page for that particular product or service, now you're doing a blog post about it, you can actually copy and use a snippet of text from that page that you're linking to, and then use the page title or whatever else as the attribution link so that you're citing the source, which is just another page on your blog. That's a great way to add some diversity to your links, guys, your internal links.

Lastly, the third place that I like to use inside a blog post is like a recommended reading or resources box at the bottom of a post. Again, I say box, but really it's just you can say something like “Recommended Reading” or “Related Resources” or whatever. Anything like that and then put a little bullet point list and add anywhere between three to six URLs of other outbound links, and obviously you can mix your own internal link to there as well. You're just linking out to, again, relevant content. Don't worry about whether it's .gov, or .org, or Wikipedia pages. That's fine if you want to do that, but I prefer to find relevant content that reinforces the blog post idea or topic, and link to those and then you can mix your link into one of your internal pages into that little recommended resource area. Again, guys, that just gives you three different linking methods within the blog post to link up to your money sites. It just adds diversity, especially if you're syndicating it and if you only got a few pages on your site, you don't want to continually hammer those pages with blog posts and keyword anchors. You just don't want to do it. You want to add some diversity. Anybody else want to add a comment to that?

Hernan: I think you nailed it down, Bradley, because I agree with you that's pretty much what I do.

Bradley: Yeah.


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How Do You Syndicate Facebook Post To Google Plus In IFTTT?

Let's see, Mohammad's next question is: “In one of the advanced training videos in Syndication Academy 2, BB shows how his gym client's Facebook posts were automatically being posted to Google+ with NAP included via IFTTT. I tried making the applet the way he said, but I've been having trouble making it work so far. Can you show me how your Facebook posts to G+ applets are made or maybe a link to the applet?”

Well, I can't show the applet anymore unless I buy a creator account or whatever, because they just don't allow you to share URLs anymore. The ones that are in the workbooks, if they still work, great, if they don't you have to manually create the applet now, that's just the way that it is. It kind of sucks, but it is what it is. As far as that, it's just use Facebook as the trigger, and then you set up the Google+ applet. Basically, you post to G+ via buffer. You would do a Facebook page trigger, and then it would be any new post or any image post or whatever it is that you decide you want to use as a trigger. I do any post, because I really don't care what the Google+ posts look like when they're syndicated to the Google+ page from buffer. I don't care because Google+ is a freaking ghost town now.

It used to be that the Google+ pages were viewed because of Google Maps. The normal consumer, normal non-internet marketing people never really used Google+, you know what I mean? People were exposed to Google+ mainly through Google Maps when they were doing searches for local stuff because it used to be the Google+ page was what was integrated with Maps. Now that Maps is completely its own entity, in other words, it's separated, Google+ is still connected via the backend, but it's not publicly visible. You have to go out of your way to find a Google+ page now. A business page, not a GMB Maps page guys, I'm talking about a Google+ page. You have to go out of your way to find that now as a normal consumer.

My point is, nobody sees those anymore, so I don't care what the posts look like. If you're concerned and you only want the posts to look good, then you would use something like image only posts. Then all you do at the bottom of, here I actually got this pulled up I believe. Well, no, I don't, but let me just show you real quick.

I got the buffer app here. Let me show you what this looks like. This is it. This is using RSS to Google+ via buffer. I know this is probably small on your end guys, and I'm sorry but this is in Browsio so I can't zoom in on this. Essentially, that's what this would look like as an NAP in the “add-to-buffer” section of the applet, where it says “update”, you're just going to use the entry title with Facebook as the trigger there's going to be different ingredients there. I don't remember off the top of my head what they are, but all you do after in the update section, you're just going to add your NAP data like this. You don't need a link, all you need is your name, address, and phone number, and you're going to want to … Line breaks don't work in buffer, so you have to use commas and spaces because otherwise if you add line breaks it's just going to mash all the text together when it posts to Google+ so it makes it pretty much unreadable.

Again, I don't know how that effects the SEO of this post when all the text is mashed together, so just space everything out. Put commas and spaces and whatever, but that's basically all you do, just click save. And then every time a post is made on Facebook, it should syndicate to the Google+ page and it should include an NAP at the bottom of the post. Okay? That's basically how you do it. Very simple to set up, I don't know why you're having trouble. Guys, also remember inside a buffer you have to set your posting schedule, how many times it posts per day. If you're adding posts, but you only got, I think by default there's two posting times per day inside a buffer, but you can go in and set up eight, ten, twelve posting times per day, and I would recommend you do that, especially if you've got something that's automating posting to your Google+ page, because otherwise you'll have dozens or sometimes hundreds of posts back up because it's only pushing out or publishing one or two or whatever per day. I usually set up eight or ten posting times per day for every Google+ account through Buffer.

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Should You Limit Manual Checking Of Rankings?

Okay, last question. “I had a question about Serps awhile ago and I talked about how I got anxious watching my client's position rise and fall constantly. While you guys were discussing it, someone, I think it was Marco, mentioned that he hoped that I wasn't actually typing in the keyword in check manually. I use Pro Rhyme tracker but I do sometimes search manually too. Is that a bad thing or should I limit manual checking?”

You know, to be honest with you, I don't have any problems manually checking, I check my stuff all the time. Personally, I don't care at all, but I also use Browsio for a ton of stuff where I'm always in other accounts with proxies and stuff like that. Personally, I don't worry about that, but Marco if you want to expand on why you gave him that warning?

Marco: Because if going in time after time … If it's dancing, and you're going in there and you're checking the same thing time after time from the same IP, your IP is going to get tagged and it's more than likely that Google is going to know exactly why it is that you're looking for that search result. If it dances and you go to your program tracker or whatever it is that you're tracking, and you don't see it there, so all of a sudden you go do a search and it's not there, so you go and try to find it, all of that activity is logged from your IP unless you're taking steps to hide it, right?

I suggest why, if we have a program tracker that's tracking it, and you're getting the data from there, why go in and manually try to push it? The visit isn't really going to count, you're not helping anything by going in, and doing the manual search for it over and over and over again, which is what you tend to do when you're surf watching.

Bradley: Makes sense. Okay. Good questions, Mohammad.

What Is The Reason Why A Link Becomes Unclickable In A YouTube Description?

Quit the South says, “I wrote a description in YouTube but the link to my website on the first line was not clickable. The other links further down in the description were. Is there something I did wrong or is this what normally happens?”

No, there's something wrong with the URL apparently. Go back, double-check for typos, and I'm pretty sure you probably did that, but I've never seen that happen. Period. If it's a valid URL, it should be clickable within the description. The only time I have ever seen a link that's not clickable in the description is in the meta description in the Google Search results for a video. If you put a link first in the description, and then you see your video in Google Search results, you're going to see the results in the meta description but it's going to be non-clickable. That's the only time I've ever seen that, not in the actual video description itself. That should be a clickable link unless there's a typo. That doesn't mean that what you're describing didn't happen, I'm not stating that at all, I'm just saying I've never seen that happen, period. Anybody else?

Roman: No, I would check, yeah, that it's formed correctly. I forget if you need to use the http with the YouTube links, but just go back and check it. Make sure something's not out of line. If you copied and pasted, maybe something got messed up?

Bradley: Yeah.

How To Use Google Sites In Promoting A Video Or Website?

Columbia, what's up Columbia? Plus one and I don't even know what the question is yet! She's always coming. “Could the Google sites you showed on Monday on your webinar could be used for LeadGen? Could you explain exactly how they could be used to promote a video or website?”

They could be, Columbia, think about it. First of all, remember the webinar we did with Peter Drew about the G-sites builder or G-sites creator or whatever, you can customize your own html templates and use it with that software, which is awesome. We've got a couple, we've got a Jessen, which is our drive stack builder and we've also got another guy, Caesar, that works with us. Those guys can make beautiful templates that we can add to the G-sites builder that are basically like, we could build these mass Google sites with this software and have them look like landing pages. Like real bonafide landing pages, and that's just a matter of adapting html, creating a template that then you can add to the software. You can absolutely use them as landing pages, and LeadGen and that kind of stuff, but even if you were just going to use the default settings, which is the default themes, which are kind of ugly, the idea with that would be to still take up more real estate on page one and push competitors off, if that makes sense. You could absolutely use it for LeadGen for that reason, just to take up more real estate, more of the ten slots on page one, right, push competitors out, but you could also customize it to be made to look like a real bonafide landing page. That's certainly doable.

How could you use these to promote a video or a website? Well, remember it's a Google property, so first of all you could embed YouTube videos inside the G-sites, which that's a great ranking signal. Also, you can use the Google sites to create backlinks to your videos, so besides the embeds, you could also link within the content so use contextual links, anchor text links and such to link to your videos as well.

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The same thing for your money site, you can do the same thing, you can set up as we were talking on the webinar, you can even run a campaign for your keywords with the G-sites builder and then give it a few days, and actually it's a few weeks. With Google sites, there's a lot of initial dancing. You've got to give them time and be patient to settle in. Give it two to four weeks and then go back, use a rank tracker or something so you don't gotta do it manually, but go back and check on the rankings of the different keywords for all the different sites or pages, depending on how you set it up, on your Google sites and then the ones that have ranked well but not ranked to where you want them, the ones that are kind of risen to the top but maybe aren't where you want them to be, then you can go back and duplicate those campaigns and use those pages or Google sites, again depending on how you set it up, as the target URLs for your next G-site campaign.

Basically, you can build tiered links with Google sites to a sites.google.com site so there's a multiple things that you can do with it. It's just like any other link-building tool, so to speak, except it's just using Google sites only. It's just a very powerful method, as we've proven with RYS Academy stuff.

Marco: Yeah, that was going to be my comment to her. The whole premise behind RYS academy is to use the power of Google and Google's love of Google to rank in Google. It's what we do. It's what we always do, and so these rank, they rank really well, but they don't look the best because you're limited in what you can do with the code, and in the templates and a whole bunch of things. It's very limited, but you can still work with them, you know, you can still, if you put the phone number in there, sorry, name, address, phone number, calls to action, images as calls to action, do anything that you can to increase your conversions once it's ranking. That's how you make it work for LeadGen. You rank it and make sure that people who are visiting have a way to reach it.

Bradley: Yeah. And again, if nothing else, it's used as a way to push other listings off page one.

Is It Considered A Spam When You Link Out From A PBN To A T1 Network And Use 20 Tags?

All right, so Asi's up, he says, “Hi all, I have a question. If I link out from a PBN to my tier one network and use twenty tags, that gets an additional twenty links that link out. Is that considered a spammer by Google?”

“If I like out from a PBN to my tier one network” … Okay, so since you're adding a post to your PBN and you have a bunch of tags added and you set your tags, well whether they're indexed or not it doesn't matter. Each one of those tagged pages that's created will contain that post text which will also have a link. That's a good question. I was never a big user of tags on PBN's and even if I did, I would always set my tags on PBNs to “no index”, but I never tested that so I don't have really an answer for that. What do you guys … I'm curious to hear Hernan, Marco and Roman's opinion on this.

Hernan: Yeah, if I could add this real quick, I always set my tags to “no index” because they will create duplication content issues, like WordPress is a machine when it comes to duplicate content issues so I set my tags to “no index” and I also set them to “no show” so whatever, I plug in “no show” on the sidemount. You know? So no index to follow, you know? That's my stance on the tags in [inaudible 00:27:37] and on other works, what they have said.

Roman: Yeah, so with tags it's interesting because in my mind it really comes down to if it's indexed or if it's not indexed and if you're going to use an exact match anchor, what kind of anchor, what does your anchor itself look like because that's what's getting duplicated.

Bradley: Right.

Roman: So if you sit there and you put an exact match anchor and then you duplicate that an additional twenty times, well now you've got twenty one backlinks that you know of that's going to these things with an exact match anchor. In no world is that good.

Bradley: Yeah.

Uh, Marco?

Marco: I think that pretty much covers it. I don't do too much with tags, I've been playing with them, but it's in foreign language and in foreign language all bets are off, so I can't comment on …

Bradley: Typically, guys, I agree with Hernan. For PBNs and stuff I always set tags to no index and also not to show in the site map. I'll leave it to follow but no index. I don't usually use tags. I don't really do a whole lot of PBN stuff anymore anyways, but even when I was doing a lot of it, I wasn't using tags much for that. Where I use tags, very strategically, is on money sites and in using the tag pages and setting canonicals, which you can do with most of the SEO plugins. Yoast does it for sure, but that's when a tag's page is created, or a tag is created which in turn creates a page, you can go to the post tag tag's menu or dashboard, go locate that tag and then go to edit the tag, and in the advanced section you'll see a canonical, you can set a canonical for the tag. That's way too much manual work, and that's why I didn't do that with PBN stuff because every time I would go to create a back link, I would have to go in and manually add canonical tags for every single, or add canonicals to all the tags. That's just way too much manual work, so that's not something I would do.

On money sites I do that often where I'll set up tag pages and canonicalize them and then use the tag pages as target URLs for link building because then it's not a physical direct link, so in other words, instead of creating an internal link, contextual link from the post itself and then using the tag pages, which you could do as well, but what I'm talking about is just having tag pages that may not even contain a link, like a contextual link to a particular page on the site, but I can still canonicalize those posts or those tags, excuse me, to that page so there's no physical hyperlink between those two pages. It's a canonical, which means I can build a ton of links to that tag page and it's going to transfer the authority to the canonical but you won't be able to see it in any back link analysis tool. At least as of yet we don't know of any tools that will do that. That's kind of the reason why, the way that I use tags, but that's not specifically the way you're talking about Asi, so I would recommend not doing that, and I think that's the general consensus here. Good question though.

What Google Map Should You Use To Embed It In Websites Submitted To Serp Space?

Keith is up, he says: “I've created a Google Map on my RYS stack. Is this the map I would submit to Serp Space to get embeds or should I create one in Google MyMaps and submit that?”

You can do either one, right Roman?

Roman: Yeah, I say you could do all of them.

Bradley: Yeah.

You could do either one.

Roman: I personally love to create MyMaps and use those.

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Bradley: I've been doing more of the GMB Maps because all the local stuff … I haven't actually created a MyMap for all of my stuff yet, I'm doing a lot of testing right now without doing that stuff, but I've been doing it and getting good results with the Rank Feeder strategy in conjunction with press releases in conjunction with Maps Powerhouse map embeds for the GMB map. I've been having really good success with that over the last couple projects that I've been testing with. Yeah, you could use MyMaps as well. Remember guys, MyMaps has some pretty cool SEO tricks that you can do with those as well. I can't get into it here, but if you're familiar with RYS Academy, you'll know what I'm talking about.

He says, “If I was embedding a map on my website, which one of these should I use, Google MyMaps or the one created in your RYS stack?” If you have an actual Google My Business profile for the website, I would embed the Google My Business map instead of a MyMap or the one created with the RYS stack. If you don't have a GMB page or profile for that business, then you could use either one. Which one would you guys recommend?

Marco: I recommend MyMap, especially since he got a stack done. There's something very special that takes place from the MyMap up to the GMB over to the website and back into the drive stack when you do it that way. If you don't do it that way, then you're not completing that power loop. I don't know what else to call it, but it just works wonders when you do that because you're creating actually a link-juiced loop, a power loop that just keeps pushing back and forth, back and forth, into relevance back. All of the relevance will be in that drive stack, right, because it's going to be just … I don't want to expand to depth, but it's going to be full of great things that will help you rank, which then gets carried over to the GMB, over to the website, and back. I'm not going to share anymore until RYS Reloaded is ready to go.

Do You Need The Geo Location Modifier In The Anchor Texts?

Bradley: Yeah. Okay, next question and I'm just going to read the question because I don't know how to say that: “Hey Bradley, if I were to write my homepage for keyword ‘Huchong Cleaning Service', with syndication network do you create a [inaudible 00:33:47] and link to the homepage with the keyword ‘Huchong Cleaning' so when the post syndicated it has an anchor text blah-blah-blah cleaning service in it, or should I strip out the geolocation modifier and just use keywords like ‘cleaning service', ‘best cleaning service', ‘home', in my inner post and link to my homepage?”

That's a really good question. Okay, so what I would do, and this is how I recommend doing it always, guys, for the first post that you would syndicate, I would go ahead and use the full anchor text, which you're putting here, and that would just be there as one occurrence of that, right? It goes out across the syndication network assuming that you only have three blog channels in your syndication network, Blogger, Tumblr, WordPress, you're only going to get the internal link and then three web2.0 links with the exact match anchor text. I'm totally fine with that.

However, going forward beyond that first post, I totally recommend staying with the high-level terms without the geographic modifier. Here's why: Guys don't typically link with geographic modifiers internally unless you're an SEO. They typically won't link with a geomodifier. Usually it's not even included in the text that often unless you're in SEO because it's clear that the site itself, it should be very apparent to the visitor, especially if it's a local site in one location, guys, that the site is talking about one location. It's not necessary to beat Google or a visitor over the head with the fact that it's this city here, because they already should be aware of that by the nature of being on the site. Typically, again, my first blog post to go out will have an exact match if it naturally occurs. I'm not going to force it into the text, but then going forward I always try to keep the broad terms, market level type terms instead of getting real narrowed down. Also, generics brand terms can also be used and also naked URLs. Remember, if you're going to be syndicating posts, guys, you might want to add a little bit of diversity even into your internal linking structure, right?

Personally, I try to use an exact match anchor usually just on one post. It depends, if I'm continually content marketing, then it'll get mixed in there occasionally, but for the most part, I'll stick with the higher level terms without the geomodifiers or I'll mix it up and a brand anchor or generics or even naked URLs. Any comments, guys?

No. Okay, cool. “Is it very unnatural to do a linking on my homepage with these keywords?”

No, not at all. It's completely natural to link with the keywords themselves. Again, just adding a local modifier to all of those occurrences, that's unnatural because people aren't typically … when somebody's talking about a cleaning service they're not usually going to include the city name every time they mention a cleaning service, you know what I mean? Unless that's the name of the actual business, but that's why I recommend not … If you have an control over it, not naming business names or brand names with basically a flat out keyword. I usually try to add some sort of branding capacity to the name, if that makes sense, that gives it it's own brand so there can be a partial match, but I don't recommend doing exact match keywords for business names. Again, sometimes you don't have control over that, so …

Would A GMB Listing Be Affected If You Set A 301 Redirect To A Site Linking The Listing?

Okay, Johnathan's up, he says: “If I was a 301 redirect an existing website that has a GMB listing in spot one or two to a new website in the exact same niche, would the GMB listing be effected or removed?”

Yes, it could be Johnathan.

“Also, the new site would have a new phone number and so would change the phone number and the GMB listing, would that effect the listing much?”

Yeah, I mean, here's the thing. If it's the exact same niche, but you're redirecting the old to the new and you update … all of what you just said is the proper procedure if you're just swapping out the website and perhaps maybe the service provider and something like that and they're going to have a different phone number, different website. Just understand chances are it's going to, first of all, it's going to affect your ranking in the Maps. Most likely it will, anyway, more stranger things have happened, I can tell you that. It may stick, but most likely it's going to do significant bouncing because that's a structural change, right, and so you should see a lot of dancing from that.

Here's the other thing: remember, Johnathan, if you're changing the website address and the phone number, any existing citations on the web that you built are all going to have to be updated because now you can't just go and start creating new citations … Well, you can, but it's not going to help when you've got other citations with incongruent or incorrect data. It's more important to fix existing listings than it is to build new ones, when it comes to Maps ranking. If you're going to redirect the URL to a new site and you're going to change the phone number, then I would highly recommend that you also … I mean, it's going to dance regardless, but unless you go and correct all of the existing citations, and I can only assume if you're ranking in spots one or two that you already do have citations built. You're going to have to go update those as well. I personally recommend that you don't do that yourself, higher a service like Loganix, for example, to do that because they'll do it a lot more efficiently with a lot less headache.

Anybody else want to comment on that?

Marco: As a takeaway, I would say, as you were saying, that it's more important to fix your existing citations than to create new ones. That's usually the case with SEO, right? It's more important to fix your own website because you have missed opportunities there that you can actually go for. I'm not saying that fixing your citations, usually getting your citations done and it's easier than fixing the existing one, right, unless you get Loganix doing it because those guys do a great job, but what I'm saying is that's usually the case with SEO. You want to work on your assets first because most often than not, you have a lot of missed opportunities before going out there and building new back links or getting more citations, whatever that is.

Bradley: Very good.

How To Create A New IFTTT Applet That Connect RSS To Instapaper?

Okay, Dean's up, he's says: “Asked this first on Syndication V2 page, but no response so I'll post here. Having problems with RSS to InstaPaper on a new bill ring SM Academy V2 workbook version of RSS InstaPaper tells me my app that is invalid, see errors below, yet shows no errors below. The only thing …”

Let me pull this up real quick. I read this earlier but I want to check something out because I actually have been in IFTTT a lot the last few days and I have not had any trouble with the InstaPaper applet, but I've been creating them manually though so I don't know if this applet … and guys, there's nothing I can do about these applet URLs anymore. If they don't work, they just don't work anymore. There's nothing I can do about it only because it's … Let's see if I can open up another instance. They want me to have a creator account or whatever in order to share them, but I just use … I have Vas, so with the Vas just create everything manually for me, so I'm not going to pay for a creator account for that. Anyways, let's take a look.

Why did that say YouTube? That must have been a video syndication. Let's try this one. That's why. I'm just going to play on this for a minute, guys, I hope you don't mind. It took, let's see, it took for the YouTube syndication, so let's see … Options unavailable, who cares, let's see what happens. “Your applet is invalid, see the errors below.” And there's no errors. Okay. Well, the first thing I would recommend doing is go to your services tab, click on InstaPaper, and hit reconnect. Go to settings, and edit connection and just reconnect first. That's what I would recommend doing. Then I'll double check right now. It might be a bug.

It might be a bug, and so what I would say is the same suggestion that I always make for whenever one particular applet isn't working and you said that you've been waiting on this since July 24th: Move on, Dean. Move on. Go back to it in two weeks and just try it one time and if it's not working, move on and come back again. A lot of the time when there's errors, and this has been covered over and over again in the training, but a lot of the time when there's troubles with applets, it's just a matter of time before the developers get them fixed. If it's really that critical to you, you could always try to use the IFTTT tweet support system, which I never found much success with, but you could always contact them and ask them to explain.

I don't work for IFTTT so all I could do is come in here and do exactly what you could do, and that's play with a few different configurations until I could get it to work, or prove that it doesn't work, in which case I abandon it and move on to bigger and better things until a later date when I come back and most often, most of the time, when I come back at some point, it's already fixed and I didn't have to spend anymore time on it. That's what I would recommend that you do, but first and foremost let's see, we're going to use the MozBlog Feedburner. Okay, so I'm not sure why … it might be a setting in the actual InstaPaper account and it could be, again, just an issue between IFTTT and InstaPaper. I personally wouldn't spend any more time on it than what I just did, and then I would move on because it's not that critical. It's one of many properties so I would move on Dean, and like I said, if you want additional support concerning that one applet, I would contact IFTTT support which I think you have to do through Twitter. There's that.

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Again, I never spend … I used to, guys, I used to spend hours and hours trying to get every freaking applet to work in the syndication network. Now, I realize if I can't get it to work with two or three or five or ten minutes, two or three attempts or five or ten minutes of effort, I move on to the next one and I just come back to it. I might even set a calendar reminder to come back in two weeks to check on it, if that makes sense. Because your time is better spent doing other higher level stuff than it is to try and get every single applet to work 100% of the time when a lot of times there's nothing that you can do to control that. All right.

He said, “Also disconnected and reconnected, same thing. I like InstaPaper, it's one of my only four to six properties that show up as back links anymore to me” … and I can understand that. I personally don't track any of those anymore, I don't care, but if that's important data to you, and I can understand wanting that, and that would be something that you'd have to reach out to IFTTT about specifically, to find out what the problem is. Maybe they don't even know there's a problem, and you might be the first one to alert them of it.

Okay, cool, we're just about done early too. You guys don't have any other questions, really? Okay, cool. We'll wrap it up. Any of you guys want to add anything or can we just shut it down a few minutes early?

Marco: Yeah, I think we can shut it down, I just wanted to say real quick that be prepared because RYS Reload is coming hot and it's going to be really good, guys. There was something happened, like we kind of touched a nerve when we launched it back in 2015, and you know we're adding a bunch of other stuff to it, we're really reloading it and really recharging it so stay tuned because it's going to be good.

Hernan: Let me just add that it doesn't mean RYS isn't working, it's working perfectly well. You can still use it to write for just about anything that you want. But there's still other things that you could do which will allow you to go after even tougher keywords and much quicker. I mean, this is the SEO jackhammer, that's how I've always referred to RYS Academy, as the SEO jackhammer, you know? You can hammer a nail, you can break something with a sledgehammer, but if you have that jackhammer with that neumatic shift, it's so much more fun, man. And so, we're having fun. We've been having fun in the lab, breaking stuff and making stuff happen, and so that's what's coming. It's not the same old shit just repackaged. That's not going to happen, that's not the Semantic Mastery way. It doesn't mean that RYS Academy isn't working as is.

Bradley: All right, because we have a couple minutes, I'm just going to play around with … kind of create this InstaPaper applet for Dean, just to see if it works by creating it manually. Not saying that it will, but we've got a minute. If you guys need to bounce, please do, I'm going to wrap this up in just a moment.

Roman: All right, I'm going to give a plug out for another company. If you guys haven't heard me or Bradley talking about the best self journal, do yourselves a favor, check it out. Try it. I'm not, I should be a salesman for them but I gaurantee that it's going to help you in some form or fashion, most like in productivity or hitting goals, so I've been really impressed. I've tried out probably five or six different types of journals or ways of organizing, time boxing, things like that, and been really impressed with it so far. I think this will be the first one I probably buy a second one of. It's pretty awesome, it's set up along the idea of like a twelve to thirteen week block of time spread, and then daily or weekly stuff in addition.

Bradley: Yeah, guys, I've been using the … I'm sorry, I'm trying to write a few too many things here. I've been using the Best Self journal now for about three months and I can't imagine how I've ever functioned in my life, in my business prior to having it. It is … I carry it around with me everywhere I go, and I live by it now. I spend about 15-20 minutes every single morning just thinking about my day, and scheduling my day out now, and it has had a huge impact on how much productivity I have been able to get and the ability to stay focused on the tasks at hand as opposed to getting distracted easily like every one of us here probably do. What I've found is it's really helped me to stay focused and focus in on the higher level stuff that's going to return the most on time invested, and so again it's something I highly recommend that you guys get and use it. You gotta make a daily habit out of it, using it every now and then isn't going to help, and it just takes a few weeks of using it every day to really engrain itself into your daily habits and I highly recommend that you use it.

Roman: Yeah, and I think there's even a … I'm sorry Bradley …

Bradley: No, I was done.

Roman: I think that there's also a PDF download, you can download a PDF version of it for free if you want to print it out or take a look at it, which is pretty cool. Having the notebook is obviously nice and handy instead of cutting out all the paper and doing that, but if you're so inclined, that's available.

Bradley: That's it.

Adam: What was the name of it?

Roman: Best Self Journal. Yeah, if you Google Best Self Journal it'll come up. They have it on Amazon, I think, but yeah you can get them … they have a ShopFly store, actually they got a really nice looking storefront. Anyways, yeah, good stuff. There's a couple other good journals out there, but that's usually what I'll usually be talking about productivity stuff or … I'm losing my mind. Productivity stuff or books I'm reading on my livestreams for Semantic Mastery, so I'll stop talking about it now.

Chris: We got a question from [inaudible 00:49:52], by the way.

Bradley: Okay.

Chris: [crosstalk 00:49:57] He wants to know how to rank for Pay Day Loan.

[inaudible 00:50:03]

Bradley: That's it. It's coming, buddy. All right, let me try this one more time. Let's see. [crosstalk 00:50:13] selected a folder, by the way, let's try create action. Boom! Worked that time! There you go Dean. It worked that time guys. It looks like, well let's review and finish first before I say it. It went one step further this time, so hold on a minute.

Adam: Real quick while you're doing that, before we hop off too, Roman and I wanted to ask you, is there any update to Serp Space, anything people should know about?

Bradley: A little bit. We've got a new front end that's going to be coming out next week so we're really looking forward to that and prepping for that this week, and should make the site a bit easier to navigate. We're getting proper sales pages in there so people can actually read about the topics in depth, so …

Adam: Good deal, yeah I know we're going to be adding some educational content too to help people, even if you've been a user of Serp Space before to make it a bit easier, okay, like adding in some of the best practices, things like that.

Bradley: Yeah. It's basically an infrastructure upgrade for the front end so it's going to allow us to be able to do a lot more.

Okay, so just really quickly for Dean. I just manually created the applet and the only thing that I did was I just came in and spent about five minutes playing, and you guys just watched it, I logged in the InstaPaper and I realized that I had no folders. Now, again, this is a change, it didn't used to require it, but apparently now it does, because all I did was click the ‘add folder' button, put this demo folder in there, then I went and reconnected our InstaPaper to IFTTT and that's just so that it would pull in that folder. It may have already pulled it in, I didn't check for us, I just reconnected it just to be sure. Then I created the applet manually, if this RSS, then that InstaPaper. Then you put post once, let's go back. If we go back to the settings area, then in the drop down for which folder where it says ‘optional', I selected the demo folder and clicked save and then it worked and then I finished, changed the title, clicked ‘finished', and it's done. It looks like it's working and the only other thing I could do would be to go to …

Let's see, back up for a minute, click on ‘check now'. Applet checked. There is it, it's running and it's working, Dean. Just takes a little bit of playing around to figure out what works and what doesn't, so this time it seems like … I made a note already, to add that to the Syndication Academy Update webinar for next Wednesday, and I'll also update the training to make sure that's noted. It looks like now you're going to need to have a folder designated to InstaPaper first, and then select that folder. I believe that was the trouble, but anyways it's working, so good luck.

All right guys, we'll wrap it up now and we'll see everybody, well most of you, some of you, on the next webinar in just a few minutes. Thanks everybody.

Adam: Bye everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 142

By April

Click on the video above to watch Episode 142 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.




Bradley: Is that Jenny in the back? Oh. We're live.

Adam: Yep. Hey everybody, welcome to Hump Day hangouts, this is episode 142. The episode where we ask questions at the beginning and there's mystery people working in the background, so maybe it's my secret sweatshop, who knows. If you got a guess, type it in and we'll … Hey, no waving.

Hernan: Is she really … let's double check if she's working or is she actually …

Adam: She's not playing [inaudible 00:00:23], she's definitely not playing video games.

Hernan: Okay, okay. Okay, very cool.

Adam: Alright well lets say hi to everybody. We're gonna introduce our guests here shortly but just go down the line, introduce and talk to the Semantic Mastery guys and then I'm gonna hand things over to Bradley, he can introduce our guests and we got one more showing up here in a minute.

So, Bradley, how are things going over in Virginia man?

Bradley: Great. I'm busy as all hell, which is a good thing, considering the alternative would be, I'd be bored. So I'd rather be extra busy, so.

Adam: Fair enough. Fair enough.

Marco, how's it going down there?

Marco: I'm good man. I'm working out how to break the web. I'll come up with the process one of these days. Then we wouldn't have anything to do.

Adam: Yeah, you can't break it all the way, just a little bit, right? Hello? Alright, moving, well Hernan you're no longer in the other hemisphere, are you?

Hernan: I am not longer, well it depends on where you're actually watching this because we have people all over the place, right? But, yeah I'm not longer in the southern hemisphere. I'm enjoying the warm weather of Florida for the past 3 days. I'm staying here for a couple of weeks so if anyone is here in south Florida, just ping me and let me know. You know send me a message and we can meet, have a beer or whatever. But yeah it's really, I'm really enjoying this, I'm excited to be here.

Adam: Awesome, awesome.

Bill: I'm in mid Florida.

Adam: Oh nice, where at?

Bill: A town called Sebring.

Adam: Gotcha. I've heard of it. Alright we'll were gonna save the secret introduction for when we're ready. But we've got some announcements we're gonna run through & then I'll hand things over to Bradley. But if you're new to Semantic Mastery, first of all we appreciate you being here, thanks for checking out the Hump Day Hangouts. If you've got questions, don't be afraid. I know we get a lot of people who watch and that's fine. If you just like watching and checking out the videos and getting your answers that way. But if you got questions, put 'em on the event page. You know, we answer 'em, as many as we can get through in the hour. But if you are new, we suggest you check out the battle plan, the SEO blueprint. I'm gonna put the link on the page here in a second and we got a coupon code that'll save you 75 bucks, make it a hell of a lot cheaper for you.

If you don't have an account at SERP Space, head over there at serpspace.com, you can get done free services, there's also free tools, we're working on some more, there's the mark up tool and a couple others. Just go check it out, you don't have to register to like see what's all there but if you want to, you can get a free account.

And then if you have some questions during the week, check out support.semanticmastery.com. We put a lot of questions we see a lot from people, where we give more in depth … answers and sometimes some graphs or charts to help explain things. So sometimes we might refer you there anyways but if you do have a question you can head there and for a lot of stuff, especially related to like syndication networks and things like that. You'll find out a lot of information there.

One more thing we have is September 27th we're all gonna be, well most of us, I don't … Marco, you're not gonna be in Portland, correct?

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Marco: Sorry about that, I had to mute. No, no I'm not.

Adam: Gotcha. Alright, the rest of us will be live in Portland. We're meeting up. We're gonna do a live meetup on September 27th at 6:00 pm. I'm gonna post a link you can find some more information out. This isn't the multi day event, this isn't a big fancy meetup. We are gonna have some sort of space reserved, we're waiting to see how many people we think wanna show up. So I'm gonna post that link also you could just hop over read some more about it. We wanna have you do a live Hump Day hangouts with us. We're gonna hang out, have some beers, talk SEO, talk marketing, talk whatever we want to for a few hours. So if you … that sounds like a good time and you're in Portland, Seattle, maybe northern California and you wanna show up, that'd be awesome.

Bradley: There's one condition. Everybody that shows up has to buy me a drink.

Adam: Oh my god. Okay, so we're only allowing four people.

Hernan: I don't know, I don't know if that's … yeah, that's not gonna … handle it so well.

Bradley: So you guys will only have like 5 people and that's it.

Hernan: Yeah.

Adam: Oh man. And Marco, word on the street is that there's something going on on August 21st. Is that correct?

Marco: Oh dude, it's gonna rock. RYS Reloaded.

Adam: Nice.

Marco: We're loaded for [inaudible 00:04:31].

Adam: Yeah we've got some good stuff coming out. We're gonna be sharing some more, obviously that's Marco's wheelhouse. He's gonna have some more information, but keep your eyes peeled. We'll be sending out some information about some more of the RYS Reloaded stuff and we're looking forward to sharing it with people and obviously we got some cool stuff coming up.

Marco: And it's not just a rehash of RYS Academy. It's not the usual, oh I'm just gonna make it, make the graphics better, improve the graphics and release the same old bullshit. You know that I don't do that, I'm not into that. If I tell you that it's reloaded, it's because we got some exciting stuff coming your way.

Adam: Okay man.

Bradley: There's a lot coming your way, so.

Adam: Yeah definitely, definitely. It's gonna be a good late summer and fall. So, we've done enough announcements. Bradley, you wanna make the introductions here?

Bradley: Sure. We've got the one and only Bill Cousins and last but not least, Lem Moore. What's up Bill?

Bill: What's up? How's it going?

Bradley: How you doing?

Bill: Good. How are you?

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Bradley: I'm good, I'm glad to have you here man. We always have a good time when you guys come kick it with us on the webinars so.

Bill: Yep. We like to have fun.

Bradley: What's up Lem? Are you there?

Lem: What's up man? Can you hear me?

Bradley: Yeah, I think I had another Chrome hiccup again.

Marco: Nah, you had a fart.

Bradley: There's the one and only Lem with that million dollar smile. What's up buddy? It's awesome to see you.

Lem: What's up? You looking good man.

Bradley: Thank you, thank you. I've actually lost 98.4 pounds now.

Lem: That is amazing.

Bill: I was gonna say you look thinner.

Bradley: Yeah I've lost 98.4 pounds. I'm 1.6 pounds away from 100 pounds lost. That's insane.

Lem: That is insane. That's good.

Bradley: The only time I've ever lost 100 pounds that quickly before, is when I got divorced.

Adam: So what's your preferred method, Bradley?

Bradley: Well this way was a lot cheaper and a lot less work. Like just working out for two years, it was a lot cheaper and a lot less work. So, I'd prefer to do it this way.

Lem: Sounds good.

Bradley: Well on that, Lem and Bill are gonna hang out with us today guys and answer questions. We've been bringing guests on recently just to kind of switch things up a little bit and also just to kind of like introduce some of our friends of Semantic Mastery. Many of you know Bill and Lem anyways but guys feel free to jump in on any of these questions as well. Typically I'll take the lead or I'll hand it over to somebody if I'm not gonna answer it and then after I say something we'll just bring you guys in for comments. Anybody who wants to comment, that's great. So, with that let's get into it guys. Are we cool?

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Bill: Yeah, let's do this.

Marco: Sounds good.

Bradley: I'm gonna grab the whole screen and lock it and you guys tell me when you're seeing it.

Hernan: Yeah we can see it.

Bradley: Okay cool. Alright, so the first question is from James. He says … which I don't … I'm sure I've said this before but it's funny, one of my personas from like 2012 is James Reeves. So, I'm competing with actually one of our students apparently for his name.

Is There Any SEO Benefit To Leaving The Breadcrumb Feature Enabled Or Should One Just Turn It Off And Link From Within The Body Of The Pages?

Bradley, I'm out, I'm building out a national lead gen site with a separate page for about 600 cities across the U.S. and in a niche which has several sub-niches going to be 3,000 pages, or 3,000 plus pages when I'm done. I've watched your videos on most simple and complex silo structures. I'm definitely using the complex one.

Yeah you would have to in that situation, James. There's pretty much no way around it. Okay. I see you're URL structure.

My question is I notice that my Genesis child theme has a breadcrumbs option. When I enable it for pages, I got to thinking that these breadcrumb links are going to bleed my juice but they basically are linking back up to the higher levels within the silo, which is what I'm doing anyhow within the text of my pages using contextual links. Is there any SEO benefit to leaving the breadcrumb feature enabled or should I just turn it off?

No, see if breadcrumbs … breadcrumbs, should be. Like you don't, it doesn't matter whether you leave them on or not because if you are using internal links within the context … you know, so like contextual links within the content of the posts right or the pages, if you're using complex silo structure you're going to have a parent and child relationship as well as category and subcategory and then posts eventually right? You can go all the way 3 levels deep, which is what you're showing right here.

And so, you don't need to have breadcrumbs, breadcrumbs are beneficial though because again, all it will link within is … it's just a, it's a trail of links, hence the name breadcrumbs throughout the silo structure. So it won't bleed the theme like it would if you had for example and internal link, you know, excuse me a contextual link to another silo on the site there was a do follow link which would bleed that silo theme, this won't … breadcrumbs won't do that. Because all it's gonna do is show the hierarchy of how the page is stacked. Like where the page or post resides within the silo. That's it. And all it will do is with breadcrumbs is show the higher level up. So each next level up. So again, if it's a post it's gonna show the subcategory and the child page next and then it'll show the, you know the top level page or the parent page and the top level category next and then it'll show home.

So that's really all it does. So they're actually pretty beneficial, if you notice in Google search results, when breadcrumbs are implemented properly, it will show the hierarchy of the like category structure right in the google search results and that's why those are beneficial because it's very logical. And that's part of the reason why I've always preferred using the physical silo structure vs. the virtual silo structure because you can see it visibly, the hierarchy. Of how everything is stacked and assembled in the structure of the site.

Now again, virtual silos are just as effective as physical silos guys. It's just a personal preference as to whether or not you wanna see it in the URL or not. So, breadcrumbs are beneficial for that. It's not gonna hurt you if you leave 'em enabled and also do internal linking from within the silo itself. That's not gonna hurt anything either. Okay. Any comments guys?

Bill: Nothing from me.

Adam: I'm good.

Hernan: Yeah, I …

Bradley: Go ahead.

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Hernan: Sorry Bradley, but I was about to say that breadcrumbs when they are like, when you have micro data in it. Like they are properly marked up, they will not only show in the search engines but they will also increase the CTR, right? Because you're occupying a little bit more, like there's a little bit of difference between the real estate that you occupy on the search engine page when you have no breadcrumbs and when you do people can navigate directly into those categories.

That's why I prefer doing breadcrumbs because, again, it's another layer of data markup that you can use. Right. So.

Is It Okay To Allow Link Juice That Points To The Root Domain To Flow Through And Be Spread In Each Silo Page?

Bradley: Yep.

Okay he says also on my homepage I have all 50 states, which are your tops, top of silos listed in columns. Is this an okay way to allow link juice that points to my route domain to flow through and be spread amongst each silo state?

Yeah that's fine. That's fine. You know, dropdown menus can do the same thing. I wouldn't want a dropdown menu with 50 items though. So, what you're doing is clearly a better way for user experience anyway. But, I'm just pointing this out, is the dropdown menus will also accomplish the same thing, but you gotta be careful with dropdown menus because they can bleed silo themes. So like if you're gonna have, let's say that you had 10 categories or 10 silos on the site. And you didn't put them in like columns listed on the page somewhere, right. So instead, you tried to … if you tried to jam 10 categories into a navigation bar without using dropdowns, it would be way too busy. Right. It would be really ugly and just, it's just crap, you don't wanna do that.

So you could put 'em in a dropdown. Well that's okay to do but just remember that, you know any links pointing to homepage are gonna split across that dropdown as well cause the dropdown will bleed. And that's not bad from a homepage standpoint but where that gets to be a problem is once you get on, into inner pages that are within a particular silo because if that menu, dropdown menu is still available in … or you know, showing, it's still present in the navigation bar, now any links coming in to that particular page or post within that silo is gonna get bled through that navigation bar.

So, in those kinda situations, and again, I know this isn't specific to you James, but I'm just putting this out there for everybody else's benefit as well. For those kind of situations, like for example a lot of the home service type stuff that I do, if there's multiple categories or services that the contractor offers, what I like to do is put a services page on the site. Right. So essentially there's only a navigation link in the, or a button in the navigation bar that links to the services page and then on the services page, I list all the various services, which are links to the top of the silos, the top level page for each one of those silos. And the reason why we do that is so that in the navigation bar, there's only a services link not a, you know, a dropdown or multiple services so that when you're in or on one of the internal pages or silo, you know, pages within a silo, it won't bleed through to the other silos, if that makes sense.

So that's kind of the … and so in other words, the services page is not part of any silo. It's just a navigational page. It's just for, it's just one page that then lists, it's like a gateway to the all the silos, if that makes sense. Okay, so that's something that I recommend doing. Now in your case, if you've got 'em listed like on the site, and again, that's also a user … user, you know, engagement or interface type design or you know something that you do for the user. So that they can come and very easily click on their state, that kinda stuff, that's perfectly fine to do because that's only present on the first page, right. On the home page, I'm assuming.

Alright and then last thing he says, thank you guys for everything, your Serpspace IFTTT networks have been an essential part of my ranking strategy and your customer service is awesome too. Cheers. James.

Awesome James. Thank you for that.

It Is Clear That With “Nofollow” Links, There Is No Problem With The Link Juice?

Okay, Gebhard's up. He says, I find your concept and your course of content kingpin very interesting. But I have a question! It is clear that with no follow Links, there is no problem with the Link juice. But, as I know, it is also a fact that Domain authority is also influenced by no follow links. So, is there a loss of the DA with Co-Citations?

I don't know cause I don't measure that and I really don't care Gebhard. I'm not trying to sound rude, but I just don't care about domain authority anymore because we just don't use that as a metric to rank anymore, at all. I mean it's kinda nice to know those metrics, I guess. But we stopped trying to manipulate domain authority for ranking, like over 2 years ago. So to be honest with you, I don't, maybe Marco or somebody else here can answer that question and give you a specific answer, but it's not something that I track anymore so I just, you know, I don't know and I don't really care. Not that your question's not important. I'm just saying, I don't care about domain authority so it's not something I track.

Anybody got an answer?

Marco: No, no because we're after power. We're not after domain authority, trust flow or whatever kinda metric you wanna come up with that kinda tries to figure out what Google might, could, should, would want to do at some point with whatever it is that you're doing, which makes no sense. The only thing that makes sense is whether it's relevant and how much power you're pushing through. It'll push through do follow, no follow … push power. I mean the whole concept again of the SEO time machine or RYS Academy was just raw power to wherever it is that you wanted it to go. We never bothered looking at domain authority, trust flow or whatever else you might have because the inherent metrics of what we were using we knew were through the roof.

Now where you might care, about domain authority is when you start seeing those numbers above 60, above 80. If he can get there, I mean more power to you because I mean you have a gold mine. But that's not because of the metric, it's because of the power that your website can shoot wherever, wherever you want, let's say. Right. You have a loaded gun and you could aim it anywhere you want with 60 plus. 80 plus and you don't really care about Google. But that's the only time I'd look at it, otherwise, I just concentrate, it has to be relevant and I need to power it up.

Bradley: Good answer.

Anyone else?

Bill: I learn so much from you guys every time I'm on these things.

Bradley: That's awesome Bill.

Lem: I was thinking that domain authority was out 2 years ago, like you said. And I thought everyone was going a different direction, so I was like, yeah. That's what I heard, so well.

Bradley: Yeah, I mean about two years ago, from about 3 years ago to 2 years ago, so for well about a year, year and a half, I mean that was like the number one metric to try to manipulate and if you knew how to do it, you could just crush it. But, Google kinda put a, the smack down on that because it became, you know another … it became just like every other SEO tactic, right? It became saturated and so they put a stop to it. They closed that loop hole. So that's why like domain authority to me and like Marco said, a lot of those metrics now guys, remember those metrics, every one of them, trust flow, citation flow, MozTrust, domain authority, all those kinda metrics guys are proprietary metrics.

They're educated and well educated guesses. You know, I agree, I'll give you that. They're well educated well researched guesses but they're still just guesses from each one of those proprietary platforms, Moz, Ahrefs, Majestic that they think they know what Google's algorithm is looking at. It's like they're replacement to page rank, right. So again, those are all proprietary metrics and so which one of them is right? Or you know what I mean? Because if you look at Majestic and in Ahrefs and in Moz, you're gonna get vastly different results for all 3 of them. And so, which one is the one that you should follow? And how do you know which one to follow? And so that's why we eventually stopped worrying about all that. We just focus now on relevancy, trust and authority. And traffic signals because that's a major ranking signal now as well.

Hernan: Yeah. Yeah, if I could add. If I could add to what you were saying Bradley. I think that also domain authority and page authority, I think that a lot of people are still quote on quote fixated on those metrics and the reality is that I see it a lot, like page rank. You guys remember when Google used to push page rank updates, like public page rank, right? With the caveat that it's not Google's, it's just Moz.

And the problem with that is that Moz will update the public's domain … the public domain authority or page authority once every month and sometimes not even that. So by the time you get that information, that's outdated. Right? It's like taking a picture when you need to see, you know, a film or a movie. You're taking a picture and you're saying okay so I'm gonna base my entire SEO, or decisions that I make and base it on SEO on that picture, right? So that's why we, like I personally don't go with domain authority. Metrics again, are a third party way of telling you what's going on kind of with your website but the thing with domain authority and page authority is that they are so easily, you know, tampered or skewed, if you will …

Bradley: Manipulated.

Hernan: Yeah manipulated. Because, we have like literally pushed domain authority 20, 30 points with spam or for a brand new domain or with sub-domains. Right? So you need to have that in mind, like when a metric is so easily manipulated, you need to have that in mind. Trust flow, citation flow they can still be manipulated that's why we're going into something deeper which is, like you were saying, traffic signals, which they're crushing it right now, of metrics that tells you what's going on.

At the end of the day, these are all, I would like to say vanity metrics, right? Because you want more traffic and you want more conversions. You know, you want better rankings, of course. But you want more traffic and you want more conversions, so focus on that. That would be my take.

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Marco: Yeah, your vanity metrics should always be your check with your PayPal account, your drive account.

Bradley: How much you deposit into the bank on a weekly basis, that's your domain authority right there baby.

Marco: There you go.

Bill: Real quick question on that topic, real quick. Now what about the like us passing links around inside of YouTube? You know what I mean, like YouTube linked to another … one video to another video?

Bradley: Yeah, that's super powerful. But here's why Bill. The reason why that's so powerful is because first of all like internal like comment links and also, like I know if we look at a link in a video description, it's gonna show as no follow. And I don't know this to be sure because I don't work for Google, but I believe that internal links from like one YouTube video to another or to another channel or a playlist whatever, to another YouTube property, are do follow links. And I know in the comment sections they are when they link over to other YouTube properties. And so, that yeah because they're do follow links you can actually, you know … it's an internal link so it's like it's like having support. Like each individual video, right, in YouTube is like a supporting article in a blog, right?

Bill: Right, yeah.

Bradley: And so that's why, so it's your … all that link juice is contained within that same site.

Bill: Okay. So that … they would consider those links to be, have high domain authority then?

Bradley: Yes.

Bill: Cause you can't, you can't manipulate those.

Bradley: No you can't manipulate domain authority, as far as … I mean as far … page authority. YouTube domain authority I believe is 100. Right?

Bill: Right.

Bradley: Because it's maxed out.

Bill: Right.

Bradley: So there's nothing else to do there.

Bill: Right.

Bradley: But the page authority of individual video or channels can be manipulated as well and that can be powerful because now again you're push … you can push that page authority from one video to another or to a playlist or whatever else.

Bill: Right. Okay. [inaudible 00:22:46]. Yep.

Bradley: But with no follow links, you know, again, I really don't know and to be honest with you like that's … see that's what Marco was talking about Gebhard, with like, once you get into like 60 plus or like especially like 80 plus domain authority, now that's where you have some significant power to work with. And so, like with Bill's question inside of YouTube, that's why there's a lot of power in there. And so it's good to build page authority on those types of pages because you can redirect and again when domain authority's really high, like it is in YouTube, it's 100, page authority can rise or accumulate very quickly.

So if you had a domain authority, you know, 10 domain and you tried to accumulate page authority on a particular page, you could end up getting your sites smacked because …

Bill: Right.

Bradley: Unless you had some incredibly powerful links pointing at it and just a … you know what I mean? Really relevant powerful links, but with YouTube because it's 100 domain authority, you can spam away on an individual video watch page.

Bill: Right.

Bradley: You know, video URL and raise the page authority very quickly and then you can drop a link in the comments section video over to another video and kind of redirect much of that juice over to the other video. And so, it's a very powerful strategy for YouTube, but that's different than what he was asking about, so.

Bill: Yeah, yeah.

How Would You Start Optimizing A Plumber Related Keyword That Is Very Competitive?

Bradley: Okay cool. Herovic's up, that was a long question but it was a good one Gebhard, so … Herovic says Hi Bradley. Quick question: let's say I want to rank for plumber in a city and on the first page most of the listings are from yellow pages, and sites with high DA. Another domain authority question. Would you start this endeavor in that city or try to find another one? Thanks.

Yes I absolutely would, but I would focus 100% on maps and not organic because none of those sites are gonna be able to rank in maps. None of them. Any sort of directory style site, isn't gonna be ranked in maps. So I would go after maps. Now it's interesting because in our mastermind, we had a thread going, started earlier this week. One of our mastermind members asked about lead gen assets, you know setting up lead gen properties and would, you know, if there was, if it was worth bothering going after organic listings. And I quickly chimed in and said, no not anymore, in my opinion not at all anymore. Because from my own business and the types of … you know I deal mostly with contractors, organic listings only when I don't have a maps listing, all I have is organic listings, my call volume dropped by like 60% and it's remained that way now ever since the search engine results pages have changed to be 3 or 4 ads and then the maps pack.

So organic, people have to go by 6 or 7 listings before they ever get to the first organic listing. And so, for me and for my business, I literally stopped working on organic listings at all. Like I focus 100% on maps and ad words now for lead gen and that's it. Unless I'm doing like YouTube SEO, or something like that, where I can't get into maps and then I'll work on organic stuff. But for like website stuff, I typically don't try to write the website in organic anymore. I'll just stick strictly to maps and in ad words.

And then I'll do some like, I'm doing a lot of press release stuff now, so press releases will often rank in organic as well. But I don't really focus on trying to rank them, the website. So just to answer your question, Herovic, I would say, yes I would absolutely go after those still, but I would focus on maps ranking. But the conversation or the debate, or the discussion, it wasn't really a debate, the discussion we were having in the mastermind this week, you know there was one of our other members chimed in and said no his organic listings are crushing it. I don't know what industry he's in, or what industries he's in, but I can tell you from my own industry from across the dozens of sites that I manage both lead gen and client sites, organic listings have really tanked as far as the number of leads they generate. Where maps leads and ad words leads are still crushing it for me.

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So … any comment guys?

Marco: Yeah I would say it depends, man. I would say that if you're seeing yellow pages and everything for a really for an important key word, a key word with a lot of competition. The time and effort it's gonna take to rank for it is probably not going to be worth it because you'll end up not, probably not being able to rank rather quickly. I mean, YouTube is a totally different story, you've seen what we can do with YouTube, Bradley.

Bradley: Yep.

Marco: We're talking about strictly organic rankings right. But if it's a long tail, it could be that Google is not finding any other relevant results local to display. Right? Or relevant enough, so they just go grab directories and they throw them up because that's what they usually do. So it could be that it's a really good opportunity to rank for that long tail. I would just say that it has to depend and it just has to be on your list to do. But, yeah your priority, if it's, if your niche is driven by calls, it's that three pack. You gotta be in that three pack.

Bradley: Yep.

Marco: If it isn't, if you're in a niche that you know isn't call driven or maybe there isn't even a three pack, you might be able to force a three pack on the page or you can try for that top organic ranking and try to get other assets ranked in there, like we've shown time and again. But I mean it depends, this is a … it totally depends on what the key word and niche are.

Bradley: Very good. Any other comments guys? Okay.

Marco: Good.

Is It Possible To Use Post Offices As The Satellite Locations To Dominate A Number Of Local Areas Using Google Places?

Bradley: Scott says to dominate a number of local areas using Google Places, is it possible to use post offices as the satellite locations? Then once I get the verification card, use the option to not display the address? Will Google shut this strategy down? Is anyone doing this?

Scott that's the strategy that we've been teaching since we opened in … since we launched Semantic Mastery. So that's the same strategy I've been using for years now. Will Google shut it down? Maybe, I don't know how they would do it though because that … I mean there's a lot of people that have done that now, like legit reasons too, not just spammers like us. You know what I mean?

So, what I'm saying is that you know there's always a possibility that Google might shut it down, but while it's still working, I absolutely use it. And so what you do is you can't just use a post office, you gotta, or a P.O. Box, you gotta use the street address option.

Let me just show you something real quick, I'll post this on the page. This is it. This is the agreement. It's just a PDF that you sign … you fill out, it doesn't cost any additional money at all when you rent a P.O. Box, and that's why I have this in my bookmarks cause I use it all the damn time. But yeah, all you do is when you sign up for your P.O. Box you fill out this form and submit it, again it doesn't cost anything else, but you submit it when you go in to sign the paperwork for the P.O. Box and then you get to use the post office street address with a box number.

So essentially it'd be like 123 Main Street number or pound sign, you know 101. And they're really anal about how you list it. Like in, if you're gonna be getting mail, like they don't want it to say suite or box or number, they want it to be the literally the pound sign. And every single time I've ever got a P.O. Box, they really drive that point home. So it must be important. But that's all you do is fill this form out and submit it.

Now one other thing I do wanna mention guys, is go to the USPS site. So usps.com I believe it is. And if you go over here and take a look at where it says look up a zip code, pick that, use that guys and this is a trick that I picked up, I don't know, probably a year ago and I really haven't talked about it much. I don't know why. But this is a good opportunity to share it now.

When you go to format an address for a client, especially if you're starting a new listing, take whatever the address is that you think it is and come over here to this USPS site, go to the mail and ship, look up a zip code, click on that and from here enter in the street address. You know the street address, the city, state, zip, all that as you know it, or as you think it should be and click find. And on the resulting page, the next page, it's going to show you the proper standardized formatting of that address. That's the address type that you should be using in your Google my business listing, across all your citations and everywhere else that you list in an AP.

And the reason I say that is because a lot, and I've dealt with this with clients over the years too. I've got one right now that I'm dealing this with. Where they had their address formatted incorrectly and it's not a standardized address, so therefore it screwed up their maps listing and it's kind of a mess to clean up now because they've been in business for quite sometime. But if you have the ability, especially on new properties, you wanna start right out of the gate with it formatted the way the USPS tells you is the standardized address format, if that makes sense. So, just so you know, let me point this out, if you're gonna do it for a P.O. Box, I'm gonna show you the proper way to do it.

Because I had this wrong, I've got dozens of listings out there that are absolute … that are wrong, but it would be like this, lets say the post office was on 123 Main Street and the box number they gave you was 101. I used to do this, 101, right. So number sign 101 and also you know inside of Google my business and a lot of the directory sites they have address line one and address line two and I used to put the box number in address line two. I would do that especially in the Google my business profile because, the GMB profile a lot of times would strip the box number out of the displayed address. It would be in the backend, in the dashboard, but it wouldn't show in the displayed address. So I started putting it on the first line as well and skipping the second line but what I found was that I had it wrong. It's supposed to be this, excuse me, with a space between it. And if you use the USPS thing, it'll show you that.

So it would be 101 or, you know 123 Main Street space pound space then the box number and then you would put you know any town whatever, state, zip, that kinda stuff. Does that make sense?

Bill: Yeah.

Bradley: Okay. So that's a little trick guys. But here this, I'll put this on the page for you. This is the P.O. Box pdf. I pull it up about once every three or four weeks. Alright that's a great question Scott. But yeah, absolutely that's how I've done it for years. I stopped using like virtual mailboxes. It's funny but we had another person in our mastermind just, I think, yesterday post a question about how to get a P.O. Box verified in a city that's far far away. Right?

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And Craigslist is a way that you can do that. I've done that in the past too, where you submit an ad on Craigslist and, I've always offered to pay somebody a 100 bucks just to receive a post card for me at their home address and typically the type of people that reply to that are renters cause they don't give a crap what kind of email, or mails getting sent to their house, cause it's not their house, ya know what I mean? So but I mean it'll work even in an apartment. So you know a lot of the times … I mean I haven't done it very … I haven't even done it in about 2 years but you know that's another way, is to use Craigslist to tell somebody that's got a residential property and say hey look I wanna send a postcard to your address.

But the last thing Scott, is absolutely after you verify the address, you wanna go back in, if it's a service area business. Right? If you have a point of sale, you don't wanna spam that guys. You can't spam that because if you got, if customers come to the business location, you can't put a P.O. Box. Right? Because that's wrong. They're gonna drive to the post office. So it has to be a service area type business that you do this with in my opinion and then you can hide the address to where all it will show is the city that it's located in. Okay.

Lem: That's common sense right there.

Bradley: Well you'd be surprised, I'd tell somebody yeah use a P.O. Box and then they'd set it up for a point of sale and then cuss me about it. Ya know?

Can You Share Some Tips On What We Can Do To Take Advantages Of Being A Part Of Google Local Guides?

Alright, Ivan's up, says Hey guys, I'm starting to be active in Google Local Guides: I'm at level 3 now. Can you share some tips on what we can do to take advantage of being a part of that program?

Ivan, as far as I know, and I'll let Marco talk a little bit about this cause he's at like, are you at level 10 yet Marco?

Marco: Not yet. I could have been but they erased about 75,000 points the other day and so I'm back down to 7.

Bradley: Oh really? Okay. Okay.

Marco: Yeah, that's how it goes.

Bradley: You know Ivan some of the power of it in my, from what I've been able to see is just the ability to make, like I'm at level 5, almost at level 6. For me it's been able to make map edits for like client properties and stuff or my own lead gen stuff that needs to be done that they get approved right away, usually instantaneously at this point now. I don't have to wait for any sort of moderator to edit or to review my edits. Which has been, really beneficial for client work mainly, for people that have had maps issues that I've been able to correct.

But also there's a lot of power and one of our mastermind members, Wayne Clayton, he's always on these drop in gifs on these event pages. But he's a top level guide, I think now, he was before they changed the point scale at least. And he's really built up his agency by using Google Local Guides as kind of a foot in the door strategy. He's got some really cool strategies that he's done with that, that he shared with us in the mastermind. I can't share them with you here without his permission, but some really good strategies on that. So, perhaps if Wayne is on this webinar like he typically is or if he watches it at a later date, he might be able to share some information with you Ivan. I'll leave that up to him.

Marco you wanna comment on that, or anybody else for that matter?

Marco: I think you covered that pretty well, there's a lot of power in images, right?

Bradley: Yep.

Marco: And adding images for companies, adding logos getting a lot of stuff, making map edits when you get high enough and enough trust. It's really simple. But one of the side benefits is that at some point you'll get an invitation for future Google products.

Bradley: Awesome.

Marco: Right? Products and services and you get first crack at it when you get accepted into it. Like I know that they gave people 360 cameras to go around and take those 360 pictures and that kind of stuff. So that was one of the benefits. I wasn't in early enough to take advantage of that. I submitted my … or at least I received the invitation to participate, I filled out the, it's really click and you accept the terms and that's it.

Bradley: Yep.

Marco: Then they contact you and let you know, okay we'll contact you and let you know when something needs to be tested in your area. It's that kind of deal. So, it's being on the inside kinda. That really helps.

What Are Your Thoughts On YouTube TV?

Bradley: Hey I got a question for Lem and Bill because you guys are on and this isn't on the page but I just got notification like I think Monday that YouTube TV is now available like you can subscribe for $35 a month in the Washington DC area it just became available. Like on Monday I got the notification. And like lets briefly have a quick chat about the implications of YouTube now offering TV and like the opportunity that's there for super targeted advertising now because people are watching what they choose to watch instead of what the media, you know like the network channels force us to watch. You know and so I think there's a ton of opportunity. I think YouTube is going to be cutting into cable and like satellite TV's companies' market share like considerably.

And so what do you guys think about all that?

Bill: I think that's what they wanna do. I haven't really looked into it too much but yeah I totally agree with you it's gonna like, I mean they wanna take over.

Bradley: Yeah.

Bill: You know what I mean? If you just look at how many people who are hanging out on YouTube, you know at any given minute of the day, their market is huge.

Bradley: Yeah.

Bill: You know what I mean?

Bradley: And as far as …

Lem: I think they test …

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Bradley: Go ahead Lem, I'm sorry.

Lem: I think kinda tested that a little, I could be wrong, but I kinda have the feeling they tested that with the YouTube Red just to see …

Bradley: Right.

Lem: … how many people would pay for uninterrupted, you know, video streaming. So since they thought well, you know, if we can do that then let's start introducing this out to airs. Like I got a notification from my buddy that is a big YouTube marketer here in Dallas and he told me that YouTube TV was now here in Dallas and I saw it and I thought oh that's available. But I did not know, I didn't think at the time how that's gonna be beneficial for us marketers. Well now I see where you're going with that because …

Bradley: Hell yeah.

Lem: It's in the area, it's right here locally. That's powerful. Ya know?

Bradley: Yeah well not only that but the difference is, you know, typical TV type advertising is, there's demographic data about who, like what type of people, so what the demographics are of the people are watching particular TV programs. So they try to target their messaging, their advertising to people that fall within a demographic. But you guys, all of, everybody on this webinar should know about how that's a shot gun approach. It's a very, it's not a very efficient way to market because you're just blasting your message out there because it fits a certain demographic and you hope that some people will take some action on it.

Whereas with YouTube, you guys know, we can get super super targeted as to where our ads are only being shown to people that are most likely to click. And that's, I'm talking about doing YouTube advertising, I mean you can … there's still opportunity obviously with SEO and stuff like that. But I'm talking about, I think right now while YouTube subscription TV is like just now being rolled out is a great time to really hone advertising, YouTube, or ad words for video skills. Because I think in the coming year or two that you know a lot of like network TV and cable TV and DirecTV, you know satellite services and stuff like that are gonna take a significant hit as more and more people shift to online, on demand style programming where we can get right in front of people with our ads and our messages for super cheap, at least for now.

It probably won't last that long, stay cheap for long. But at least get our ads in front of highly targeted audiences that are most likely to click, if that makes sense. So.

Bill: Yeah and I'm sure they'll be doing stuff like original content too, like Netflix does, you know and Amazon and stuff like that. Because that's like really getting popular with the success of House of Cards and …

Bradley: Yeah.

Bill: And so if their gonna, I dunno if you'll be able to advertise on shows like that but, it's a huge opportunity like you said.

Bradley: Yep, I agree.

Marco: Yeah. And that's one of the things that we all, that we always like. You know that we always like mention the importance of video marketing right? For local businesses, for general businesses that are region wide or even nationwide businesses. Like, I think we, when we launch Video Powerhouse we talked a little bit about the opportunity on that. And maybe I can hand down for those videos or Adam could, you know. But the opportunity that there is with video marketing.

And I think this is another great opportunity. I know for a fact that Facebook is also looking to get into that kind of market, where you can actually advertise on people's TVs. Or because, there's pretty much no difference between advertising on a computer or a mobile phone or a smart TV right now, ya know?

Bradley: Right.

Marco: So if you can get a little piece of the pie of, for example, when people are watching House of Cards and you can really hone it down, like the amount of data that you're working with is amazing. And YouTube still prevails as the number two search engine in the world, Amazon being number three. So I think there's a big opportunity for all of us here in terms of marketing and how to approach those platforms and also video marketing. I still think that video is king, that's why you know we develop Video Powerhouse, we were still doing a lot of stuff with video. So yeah, I think that everyone of us here should be either for their own businesses or for clients, should be thinking about the possibility of start doing videos for marketing, getting into YouTube advertising. Because, yeah I agree the more, the more people get in, it happened to Facebook. Like it's really hard right now to get, I dunno, 5 cents per click as we used to have, you know, like 2 years ago because everyone is now advertising over there. So yeah, there's an opportunity right now.

Bradley: Right.

Lem: Real quick, I don't know if you guys have Sirius satellite radio but …

Bill: I do.

Lem: … I listen to it all the time and I notice, believe it or not I listen to a lot of EDM music because of working out and trying to get stuff done fast but they sponsor, YouTube sponsored a show, a few shows on the EDM on the Sirius Satellite radio. And I was impressed with that because I thought, man YouTube's putting their word everywhere.

Bradley: Yeah.

Lem: They're starting to do things, they're making a shift. And so, yeah I've always praised on YouTube and how it's gonna be big, it's gonna be a big John, it's still there, it's not gonna end.

Bradley: Google wants to take over as much, like as they can. Like they wanna be like the federal government and get their hands in everything. So it's funny because like you said, like they're … taking over. I mean now you're talking about satellite radio, we're just talking about TV and video on demand and now you're talking about satellite radio and you're right. So that's what I'm saying, their tentacles are extending into just about everything and so you know …

Bill: And what's their model … motto? Don't be evil?

Bradley: Yeah.

Marco: Yeah right.

Bill: That's what it used to be.

Bradley: Alright guys, let's roll through the next few, I know we didn't get to all of them guys and there's no way we're going to today. But I do wanna try to run through a few more very quickly. We got about 10 minutes left.

How Do You Handle Your SEO And Lead Gen Business While You Are In Vacation?

Mohammad Makki says hey guys, so recently I've been getting more traction with my SEO/lead-gen business, and while it's been successful, I started thinking about taking a vacation. How do you guys handle vacations, at least when you started out? I didn't take any Mohammad.

Bill: Yeah.

Bradley: I'm not gonna lie, when I started out I didn't take a vacation, my first full vacation, I had gone 5 years without any vacations because I just, I couldn't leave my business. But, I don't recommend that for anybody, by the way.

Bill: Yeah.

Bradley: Do what … Adam and Hernan and Chris, three of my partners, they do a lot of traveling and they get a lot of work done. Personally, I can't get much work done when I travel. So I just, and I don't like to travel much anyways. So when I do travel, I try to just like do as little as possible when it comes to work. But you know maybe take some advice from Adam and Hernan and Chris and our partners and anybody else that wants to chime in because I see that they get, they do a lot of traveling and they still get all their work done, so.

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Bill: Lem does too, Lem is always on vacation, ask him.

Lem: I just got back from Montreal and Florida. It's tough. Imma tell you, it's tough but if you have things in order, it makes it much simpler to work with but if you're just like trying to drag stuff outta your butt, and you're just trying to get things done, it's impossible because you have family, why are you on your computer, what are you doing this and that.

Bill: Yep. Yep.

Lem: But you know you have to send out your information to your people to get stuff done and you just checking email basically and hopefully everything is running right, that's all I got to tell you.

Adam: Yeah I think the one thing I would say to is, Bradley I forgot how you said this but I mean this kinda goes back to point of fuck you or what you said about like you know cover your costs, like you've gotta, you know you work your ass off, you bust your ass to get your cost covered. Because once you get there, then you got some breathing room. You know.

Bradley: Right.

Adam: There's no vacation until you cover your cost. But then you can start to look at okay now that I've got my cost covered, once I get that extra 20 bucks, literally, like go hire someone. Use that 20 bucks, hire a VA. Now you've got two hours free, what can you do with that? You should be able to make $100. Take that money, buy some more time and start optimizing things that way. And not just money, but then you kinda have the time to say okay I'm gonna take Wednesday afternoons and I'm gonna read for an hour on how to organize my shit so that I'm not freaking out all the time.

Bradley: Yeah.

Adam: Right. Stuff like that.

Bradley: Yeah.

Adam: So that's my two sense.

Hernan: Yeah and I totally agree, with the guys here. Like, the reality is that initially you don't take any vacations at all. Like for the first, when you're steaming ahead, unless you're launching like you're second or third company when you already have a structure in place or you already have the funds or you already have a business coming in, that when you're starting off from scratch, you don't take any vacations at all until that's producing right. Now the second company or maybe the second business or the second project is easier because you already have all of the resources that …

Bradley: Right.

Hernan: So for example, if you hire a VA, the first one is always the most difficult, because you need to train him. But then, you can use that VA or that help to any other business that you launch. So I think it gets easier, but again you never stop doing stuff. Like for example, I'm in Florida right now and I purposefully looked for a place that had good wifi, good access to places that I could work, because I knew that I would be staying here for awhile. So, those are some of the things that you need to have in mind.

Like if you want to travel and work, you need to have those things in mind and yeah have kind of a back up with a team. I have like the pleasure and the good luck of working with amazing people, which you know is the guys here at Semantic Mastery. So we cover each other a lot, but we are also building our own team separately you know for some other stuff. So you need to … and it gets easier, like you never stop doing stuff, but you just do higher lever stuff, if that makes sense.

Bradley: One last comment I wanna give on that one question and I still wanna try to get through a few more of these very quickly. But, Mohammad something else that has made in the last two months or so that I've been using it, and I'm looking at it right now, it sits in front of me all day I carry it around with me, is the 5 minute journal. Or excuse me, that's the one I started with originally but then I switched to, its called the Best Self Journal. It's absolutely amazing. It's a paper journal, you bring it around, carry it around, you know, it's small. But you carry it around and you write every single day and I've been doing this now for about two months.

But I spend about 15-20 minutes every single morning, planning my day out, scheduling my day. And I can spend more time scheduling out several days and I literally write out, the goal with the Best Self journal, is to leave no white space. What that means there's no unproductive time throughout the day. And so I literally have from 6:00 AM until about 8:00 PM at night scheduled in my journal and that way I'm getting so much more stuff done and I'm so much more focused because now when I start to get distracted with anything, period and I start to get off track, because I have the 5 or excuse me, the Best Self journal in front of me all the time, all I have to do is glance down at it and then it reminds me that I'm off track because I'm seeing what I wrote down that I spent time in the morning planning for the day.

And I can see oh wait a minute, I shouldn't be messing around with these stupid emails that aren't gonna do anything for me. I'm looking at JV zoo offers and crap like that, I should be doing what the hell I wrote in my book that I'd be doing during this time. And that kinda stuff has really kept me on track and I've been able to increase productivity significantly in the last couple months because of it. And it's helped me to avoid being distracted by all the bullshit offers that come through email and as well as all the Facebook crap that goes on and all that other kinda stuff. And it's been helping me to focus in on my projects and my campaigns that I'm working on.

Adam: Oh go ahead sorry.

Bill: Sorry. What do you do as far as the fires that pop up, Bradley?

Bradley: Well …

Bill: That's my problem.

Bradley: You can't do anything about those but put 'em out, unless you got firefighters on staff. You know what I mean, like VAs and stuff that can do it for you. And in my case there, I have a lot of Virtual assistants and stuff that take care of some of that but there are certainly stuff that or events that happen that I have to take care of. And so you just handle it. I mean ya know, you have to. But the whole idea with properly planning your day and stuff like that is to allow for to have some buffer time.

Bill: Right.

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Bradley: Like an hour for, you know, reading emails and putting out fires, if that makes sense.

Bill: Right.

Bradley: That way instead of me checking my email 40 times a day, like I have in the past, now I'll check it in the 30 minutes that I have scheduled for it. And I'll reply then …

Bill: Right.

Bradley: And if a fire pops up then I just won't check email for a while while I go put the fire out, if that makes sense.

Bill: Yeah. Yep.

Adam: One more last minute recommendation to, I forgot who asked this question, but whoever it was and everyone else, check out the book called Deep Work by Cal Newport. If you're not a reader, check it out on audible. It's amazing. This guy's a computer scientist and has applied like a ton of logic to working things out. This guy was like a prolific graduate student, which and got his PhD and that's known for just being like an insane time in his life and he was able to work basically a 9 to 5.

Bill: Wow.

Adam: And gone on to become a professor and he writes about this stuff. It's really neat and some cool principles you can apply in business and building it and saying hey I still wanna have a life, I wanna be insanely productive, how do I make those two work?

Bill: Yep. Cool.

Bradley: Okay, I'm gonna try to run through this really quickly guys. I know we only got like a minute left but I was hoping to get through a couple more of these real quick.

When Should You Consider Running A Separate Campaign For A Keyword That Is Performing Better On An Existing Campaign In Google Adwords?

Mohammed the last, the second part of your question both of those are basically the same keyword but they're in different order. So as far as creating an alpha campaign, no those don't need separate single keyword ad groups for those. I would just put both of those, it's the same keyword string, it's just in a different order. So those two I would add into the same ad group, the same alpha campaign ad group. Okay that's only because it's the exact same keyword.

If there was any variation, it would depend on whether it was considered a close variant or not. But in this case, I would put both of those in the same ad group within the alpha campaign.

Did You Already Have Some Problem With Like Recipes In IFTTT?

Alexander, you're asking about the like recipes, yes if you've already liked a video, you can't like it again and you can't unlike it and then like it again and have it trigger the syndication. It won't work. So, if you basically, it has to be a new channel that's liking it for the first time after the applet had been set up for it to trigger it. However, there's another way that you can do it too, although that's only for newer videos, I believe. And that would be to use the subscription applets. The ones that will trigger on new upload from a channel that you've subscribed to, but yeah that would only work for newer videos.

It wouldn't retroactively go syndicate videos from the channel that already existed before you subscribed. It wouldn't do that. So unfortunately, here's an option though Alexander. Here's something else that you can do that I've done many many times is just set up, use your blogger blog for example or any blogger blog for that matter and just attach it, connect it to the same IFTTT network, or, you know, syndication network. And set it up to where it, you can use blogger or Tumblr. Like Tumblr video post, whatever, to where anytime you upload a video, or you want to give another syndication boost to a particular video, just go create a post on Tumblr and publish the video post. And now Tumblr will syndicate through it's RSS feed to all of the properties in the network so that it basically re-syndicates that video.

It's an iframe inside of a Tumblr but who cares? You know what I mean? You still get the syndication trigger. So my point is just set up a second trigger blog. It could be a blogger or Tumblr or wordpress, it doesn't really matter. Typically I'll use Tumblr or blogger for that because wordpress' sites are getting shut down a little bit easier now. So I would use one of those, but then just set that up as a separate trigger.

Alright, Scott, I would say right now RYS Academy or Drivestacks as well as press releases along with just validating the entity with IFTTT or syndication networks. A very powerful way, that's what I'm doing. I'm doing a lot of local stuff right now and killing it. So.

Bill: Or [inaudible 00:55:06].

Bradley: Yeah that too if you're doing video SEO that's absolutely right.

Bill: Right.

If You Want To Include A Video In An Article You Are Curating Do You Just Provide The Link Or Embed The Video?

Bradley: Really quickly I'm gonna answer Columbia Jones' cause she's here all the time guys and then we have to wrap it up and I really apologize guys. I see a bunch of press release questions here, guys I can't. The press release stuff that I've been sharing the details, that's strictly for mastermind members as I develop our press release training course that we're coming out with, that I'm working on now. I can't share any of that stuff outside of mastermind. Mastermind has it's privileges. If you guys want that kind of information before anybody else gets it, that's what the mastermind's about. Unfortunately, I can't share that here. So, you know, guys you just have to be patient. We're gonna be releasing a training course on like how to just freaking crush it with press releases but it's gonna be at least probably another 6 or 8 weeks before we're … probably 8 to 10 weeks before that comes out. So you just have to be patient.

Columbia says, if you want to include a video in an article you are curating do you just provide the link or the embed? I do the embed, Columbia. And I saw that you asked a question about are they any particular things to be concerned about when using a video besides the obvious giving appropriate attributions? If you're using a YouTube video, the very nature of it being on YouTube means that you can embed it on your site. You are expressly giving permission for that video to be shared as long as it's just like a shared embed code that kind of stuff anywhere when you upload a video to Google, or to YouTube. That's in their terms of service. If it's on YouTube, you can embed it on your, it doesn't matter. Even if they sent you a message and asked you to take it down, the thing is if it's a public video, they can't … they're agreeing to anybody being able to grab it and embed it and share it and that kind of stuff. If they don't want that, they can put it to private. Right?

Marco: If I can just add real quick, Columbia, go watch the iframe video please. I know that she has, well I don't know if we made that available in with the battle plan. I think she got the battle plan. I'm not sure which one it is we made available, but go … I think that's, is that public? Or is that anywhere? Can we give her the link to that? Just go watch that, the iframe video, the iframe webinar cause you can get just … the power behind iframes. We can't minimize it, I wish I could go more into it. I never have enough time to get everything out that I need to regarding iframes. But you need to iframe everything, that means embed.

Bradley: Wayne, time management tip. Cut out any offers from anyone who uses Todd Gross as their spokesman.

Bill: So it'd be like every offer?

Bradley: It's saved me a hundred hours this week alone.

Bill: Every offer then.

Bradley: That's awesome guys. Alright, well guys I'm sorry about the rest of the questions but this was a really really good Hump Day Hangouts and it was awesome to have you guys with us. Sorry there weren't more video questions guys.

Bill: We'll come back again. I need to start getting on these more often, cause …

Bradley: You guys are welcome anytime, so.

Marco: Yep.

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Lem: Appreciate it man, appreciate it. I took notes.

Bill: I saw you doing that Lem.

Lem: Yeah, yeah, yeah. I've been out of the SEO website game for a while. I used to be a beast at it but then I'm like, I'm sticking with YouTube.

Bradley: Yeah.

Lem: A lot of the stuff you were saying, I was like oh that makes sense, that makes sense but I get it now. So I'm good.

Bradley: Yeah you're better off man, sticking with what you're good at because website SEO has become so much more complex over the last couple of years.

Lem: Yeah.

Bradley: Unless you've got the wherewithal to do it, the testicular fortitude, then don't do it.

Alright guys, thanks everybody for being here. We'll see you.

Bill: Alright.

Hernan: Thanks guys.

Adam: Bye.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 141

By April

Click on the video above to watch Episode 141 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.




Bradley: Okay, we're live. Hey everybody. This is Bradley Banner with Semantic Mastery. Today is Hump Day Hangouts Episode 141. Wow. And it's July 19, 4 PM Eastern. And we've got a rack of people with us today. I'm gonna go down the line as I see them. And … well, first my partners and then we've got some guests as well today, guys. So, we'll get into that in just a moment. Chris? How you doing, buddy?

Chris: Doing good, happy to be here. How are you, Bradley?

Bradley: I'm good. I'm good. It's hot as hell, here in Virginia right now, though. I'll tell you that. So, it's even hot up here in my upstairs office. Hernan, you're up next. You look cold. (laughs)

Hernan: Yeah. It is. It is cold. Hey. Hey guys. What's up? It's really, really good to be here. For you guys watching this live, you're in for a treat because we have a hell of guests today. So, it's really good to be here.

Bradley: That's right. That's right. So, anticipation builds. Marco, what's up, buddy?

Marco: Hey. What's up, man? It's hella hot in Costa Rica. It's 80 in here.

Bradley: Yeah? [inaudible 00:01:02] (laughs)

Marco: (laughs)

Bradley: That's awesome. And then we've got Roman on, who's been on with us recently for the last few weeks. What's up, Roman?

Roman: Not much. How're you doing?

Bradley: Good, man. I'm good. And, next, we've got Mike Pierce, the one and only. He's a legend in the SEO crowd, if you haven't heard of him, you've been living under a rock. So, what's up, Mike?

Mike Pierce: Hey guys. It's good to be here. Sorry I brought Brad along, but he tags along.

Bradley: Well, I'm gonna let you introduce Brad since I'm not really familiar with Brad at the moment. So …

Mike Pierce: Brad is my secret weapon. No. Brad is my partner-in-crime, essentially. And we like to test and break things together.

Bradley: That's awesome. That's awesome. Partner-in-crime. I hear that. So, guys, we're pretty honored to have Mike on, he's … Mike and his partner, Brad, as well … he's been kind of one of our go to people. Marco's been talking with him for years, now. And he has some real ninja stuff that … It's amazing. So, it's really awesome to have you guys on. We really appreciate you being here today.

Mike Pierce: Yeah. My pleasure, man.

Bradley: Alright, so just a couple of announcements before we get into some questions and stuff. And … Let's see the first one … That's the wrong .txt file. Gimme one second. Okay. So, yeah. Tomorrow we have a webinar with Lisa Allen talking about RSS, using RSS for authority and creating code citation. Many of you may have been introduced to her platform or application that she created well over a year ago now called Rank Feeder. It's very, very powerful. I've actually just started testing it again, recently. I kinda got away from doing that for a while, while I was learning, doing a lot of ad work stuff, but, now, that I've been starting to getting back into doing more SEO again, I started playing with it.

And I'm getting some crazy results using two different strategies. One, being press releases for local, by the way. This is … I'm getting really good results for local stuff with this. Using press releases is my sole off-page strategy. I've been testing that and really just crushing it, recently, with that. And also using just this RSS trigger stuff with the combination of IFTTT and, now Rank Feeder. I'm mixing that into it and I'm actually seeing really good results with that.

So, tomorrow we have a webinar for that. It's at 3:30 PM. I'm gonna drop the link onto the page here in just a moment. If you guys want to sign up for that, I encourage you to come check it out. It's a powerful application. Alright. Okay.

And, then, let me get into the next one, as well. Okay.

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The next one we have … RYS Reloaded. I'm gonna let you tease that a little bit, Marco.

Marco: Ah. Yes, I will. You know how we've been talking about entities and all about entities and it's going to be moving forward and the way that we've been saying it is that you have to validate. Right? You set it up. And then, you have to validate your entities in some kind of way. Well, there's a third step that's now in that you have to solidify your entities. It's not just a two-step and you leave it alone. Your entity, actually, has to be alive, is what I call. And, so, what we're moving towards with RYS Reloaded is not only is it still [inaudible 00:04:22] just go … just rank your shit in whatever you want.

But when you want to go after some really hardcore shit, you can use it as long as you're using it in the way that we're going to teach it. Right? Which is going after that entity, creating that entity, verifying the entity, and, then, what we're calling, solidifying the entity. Which is making it alive and it has to be a living thing within, for lack of a better word, a living thing within the semantic web of things. If it's just another thing, it's just sitting there and it's nothing.

Bradley: Yeah. So, we're pretty excited about this and we have the actual date for that, yet. I know it's tentatively gonna be for the end of August, correct?

Marco: End of August, beginning of September, or somewhere around there.

Bradley: So, you know, that, guys, that's gonna be pretty amazing. The last one that we did … Shit, it's almost been two … It's been two years, isn't it.

Marco: Yeah. It would be the two-year anniversary. That's where we're doing it.

Mike Pierce: Yeah. What Marco's talking about with the solidification and everything, if you guys, after just thinking about it, it's all just common sense. You just look at life cycle, other real website. This exactly what Marco was talking about. It's two years old, but, now, it's reloaded and that means it's been working for two years and it's even stronger. So, pretty, freaking cool.

Bradley: That's amazing because that means, other than … The core training is really unchanged. The core principles is unchanged and it's still crushing it. It's just amazing. So …

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Alright. Last thing I mention. I already posted this on the event page, guys, but we have … we're gonna be doing the live meet up we talked about just the last couple weekends in a row … or, excuse me, last couple hangouts in a row … in Portland, Oregon on September 27th. We dropped a link if anybody's interested in coming out to meet up with us and various other people. It's very inexpensive. We're just probably gonna rent a bar, a room in a bar, or restaurant, or something like that. And we're gonna have some drinks, hang out, and we'll talk shop, and just kinda network with each other and that kinda stuff. And it'll be fun.

So, it's not like we're doing any sorta like formal training. Of course, we'll be talking about business stuff. There's no doubt, but it's not gonna be like formal training. It's more of just a get-together and a meet-up. So, we're not charging tuition and all that. The only thing we ask for is a small deposit to secure your spot, so that we can get kind of a head count prior to actually reserving a room, so we know what size of a room to get. But that's all it is. It's just kind of a small deposit. So, go check it out and if you're anywhere in that vicinity or that side of the country or whatever and you want to come out and meet with us, as well as many other people in our audience or our group, our members, followers, whatever you want to call them. We encourage you to come do so because I think it'll be fun. So …

Mike Pierce: Is Marco going?

Bradley: I don't think Marco's going. I think he's the only one who can't make it. He's been grounded by the [crosstalk 00:07:30], right?

Marco: I have to go to Argentina.

Bradley: Okay.

Marco: For follow-up treatment. Then, I have to go back again in December, January.

Bradley: So, if anybody wants to go to Argentina for a one-on-one meet-up with Marco, feel free to do so. (laughs)

Marco: There you go.

Mike Pierce: I want to go for the treatments, man. I'm feeling a little jealous, now, Marco's back with the treatments he's getting because mine's not getting any better at this point.

Hernan: Yeah. He's getting the top treatment. And, also, this is kind of an experiment. It's like the first meet-up of many that we have prepared, right? So, if this goes well, we intend to do this at least frequently as time permits. So, the main idea is that we can get together. We can share because this virtual space is great, it's amazing, but in-person meetings, they have a lot to give us to all of us. So, we can meet and network, etc., etc. So, if this goes well. We can keep on doing them. So …

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Mike Pierce: Yeah. I met Brad at a freaking' meet-up like that, an event like that, and that's how I have been lucrative for the last year and half, two years was at a freaking' meet-up. So [crosstalk 00:08:35]

Brad: Yeah. Yeah. Mike was actually telling me, the other day, about this event a few years ago, where he met the most badass SEO that's he's ever met on the face of the planet. And they made a ton of money together since. So, it's pretty cool.

Mike Pierce: (laughs)

Hernan: So, there we go.

Bradley: Yeah, and that's what Hernan said. If this goes well, guys, we'll probably do at least a couple, maybe. As many as quarterly in various port locations around the country, so that it'll make it more accessible to people that live in different areas. So …

Brad: Come to North Carolina. I'll go.

Bradley: I'd love to, man.

Brad: You're in Virginia, right? Yeah, there you go.

Bradley: I'm just in Virginia. So …

Brad: Yeah. There we go. Do Virginia, I'll make it a day trip.

Bradley: Absolutely.

Mike Pierce: We'll have to get him out there in October, Brad. You know?

Brad:There we go. Yeah.

Bradley: Yeah, when it's pretty.

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Brad:We're already in October. So …

Bradley: (laughs) We got the leaves turn really colorful in October, September, October time. So …

Brad:That's it.

Bradley: Alright, guys. We're gonna get in some questions. We've got several already. So, let's go ahead and jump into them, if everyone's cool with that.

Hernan: Let's do it.

Mike Pierce: Yup. Let's go.

Bradley: Okay. Y'all should be seeing my entire screen. I've got it zoomed in a little bit. How's it look?

Hernan: Yeah. That's good.

Bradley: Okay. Cool.

Is It Appropriate To Contact Local Dentists On Their Policies, Insurance Coverage & Services First Before Answering To Customer Calls From Lead Gen Campaigns?

Alright, so the first one is from Neil. Neil is a newer local kingpin buyer and he's got some questions here. First thing, I'm not gonna read the whole question. It's very long. But what I would mention, Neil, is that these questions should be answered in the training. So, I don't know if you've gone through the training entirely, yet. But maybe go through it first. But, basically, the question you're asking about is for setting up Lead Gen Funnels and the problem you're having is not having a client when you set up the Lead Gen Funnel first and what do you do with the leads.

And so, I understand these are all what-ifs that you're asking me here and it's understandable to kind of have what-ifs ahead of time, but what-ifs are what stop people dead in their tracks from making progress. Right? My suggestion to you is get the funnel set up. Get the ad campaign set up. Start generating leads. And then, I'm gonna give you some pointers right now. But start generating leads and then worry about what to do with the leads after you've got them. Because when you go into it with the “what do I do with them once I get them”-type mindset, a lot of times you won't even get started.

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And I'm not saying … I'm not picking on you, Neil. I'm just saying that, in general, to anybody that's listening because that paralysis of analysis gets us all. And, in my experience, best thing is to take action. And, in fact, when you start paying for clicks and you starting to get leads you're paying for, coming in, it creates a sense of urgency. You'll get it figured out really quickly like what to do with those leads. And that kind of pressure gets me to take action. So, a lot of times, I do stuff knowing I'm just gonna make a hell of a mess out of it because I know I'm gonna try to have to clean up my mess under a sense of urgency. And that's really the only way that I'll ever get it done. Because I try to make everything perfect or understand everything before making the mess and then trying to fix it. I'm never gonna get started. And so, again, that's just how I work. So, I recommend you do the same thing.

That said. As far as leads type stuff … Now, I've never worked with dentists or any sort of physician of any kind, guys. So, I don't know if there's any sort of other legality issues and I'm sure some of you on this [crosstalk 00:11:45]

Mike Pierce: There … Yeah, I will say there are some things in certain states that suits you when it comes to working with doctors and various … I don't know about dentists, in particular. [inaudible 00:11:54] might know more, but I know that there have been doctors, in the past, that straight up just told me, “Sorry, I can't legally advertise. I can't legally do this.” So, if it's a new market to you and you don't know the market and it is a medical market, look into those questions first.

Bradley: Right.

Mike Pierce: [crosstalk 00:12:11]And make sure …

Brad:You should always know your market, regardless.

Mike Pierce: What's that, Brad?

Brad:You should always know your market, regardless.

Mike Pierce: Right.

Brad:Engulf yourself in whatever market you're in.

Mike Pierce: Exactly.

Bradley: I totally agree with that. So, if you have access to any dentists that you could talk to about that … like find the local dentists, if you're gonna be working in your state, for example. You could ask some questions. In fact, that would even be a great conversation starter for potential service providers or people, you know, dentists that would buy leads from you. Is to call around and just ask some questions because, then, you're not calling as a salesman. You're not calling as a marketing guy. You're calling to ask their expertise about a particular issue, about marketing for dentists, like if that makes sense.

Mike Pierce: You might actually find some pay points when you're approaching them that way that you might not know about ahead of time. [inaudible 00:13:00] You might stumble in on a gold mine. So …

Bradley: And at the same time, like I said, that's also a conversation starter from an angle, a non-sales angle, that can get you in the door for potential lead buyers. So, as far as when it comes to contractors, which is primarily what I deal with … What I've always done is I set up a generic Lead Gen Funnel and I send all the leads … By the way, I can tell from your question that you're planning on fielding phone calls from your Lead Gen Funnels. Please don't do that. Send it to voicemail. I don't care what you do. Just don't be answering the phone for Lead Gen Funnels. There's really no reason for you to. The whole idea is just to prove you can generate leads. That's it. Once you've proven you can generate two or three leads or, you know, five, or whatever for that particular niche, whatever your niche may be, then you can contact service providers and show proof and say this is what I have available.

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And so, that's what I do. I always set up a Lead Gen Funnel with a generic … Well … Typically, now, I have the service provider pretty much in place before I set it up because I've been doing this for a long time, so I get requests for Lead Gen Funnels and things like that. So, it's simple. But when you're starting out, my suggestion is to just set something up generic, get a couple leads coming in, have it go to voicemail … Please don't answer the phone yourself, don't mislead anybody, right? So, if you're sending people to voicemail, they're probably either not gonna leave a message or they may leave a message and, likely, you're gonna lose the lead because it's gonna go to another provider. It's gonna go to the next listing.

So what? The point is that you can prove the phone call, you can prove the click, the phone call, the web form submission, whatever. That's a lead. Once you've proven that you can do a few leads, now you can show data to potential service providers. That's how I've always done it. And that's what I suggest doing.

Anybody else have any other insight on that?

Hernan: No. I second your opinion of taking action first and figuring out later, right? And this applies for Lead Gen for AdWords, and this also applies for Lead Gen for SEO websites, or organic websites, or whatever you're trying to do, pretty much. You cannot expect everything to be laid out neatly for you. Otherwise, you can never take an action. So, yeah. I think that this applies to pretty much anything that we're doing.

Mike Pierce: And you want to get good at research. So go out there and do some research and see if there might not be a solution for you. They might be able to fill those calls for you, while you're kind of getting your feet wet. And, actually, kind of group that into some data for yourself. So, go look around what services are out there around call space and you might find something interesting.

Bradley: Yup. I agree with that.

Chris: My [inaudible 00:15:40]. First, talk to a dentist in person. [inaudible 00:15:45] they'll know somebody. There's also the American Dentist Association where you can hit potential clients up. And as everybody else said, good ol' Art Williams, “Just do it.”

Bradley: Just do it. Yup.

And so, again, that's just the way I like to do it. I like to have … You know, I've got a call center set up for all my Lead Gen stuff. So, I always would just … Obviously, I know my markets very well. So, I can set up a generic script for the call center so that they can literally screen the leads when they come in, even if I don't have a service provider in place. Typically, I do now. But even if were not to, I would still have a warm body answering the phone. They have a specific script so they ask the caller. So, essentially, it qualifies the lead. And, now, I have the lead data that I can submit via text and/or e-mail to any contractor that I want or any service provider that I want.

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And so, again, it's just, to me, it's able … It's just the ability … And you don't have to have a call center right away. If you're just getting started out, just send it to voicemail. It's all you need. Just something to be able to … And you have to make sure you have analytics, conversion tracking, that kind of stuff all set up correctly, which is all covered in the training, so that you know you can show your leads coming through. You can show conversions, which, essentially, are leads. Does that make sense? So … Okay.

Should You Create Separate Gmail Account For Businesses With Multiple Locations?

Next, we're gonna move on. Keith Mallinson. What's up, Keith? He says, “I have three questions with reference to building a Google business listings. If a client has multiple locations, should I create a Gmail account for each GMB location or just use one Gmail account and register all the locations on that one account?

If it's a bonafide business, not something your like setting up for lead gen, then it's fine to set up all the GMB location pages under the primary account. That's perfectly fine.

Where I talk about using separate personas for each GMB is like if you're setting up lead gen locations and you're using stuff like USPS Post Office boxes as your physical location and that kinda stuff, then you can flag an account that way, if you try to register more than one PO box under an account. It doesn't always happen, but it's been happening more recently. So, that's why I recommend for like lead gen stuff that you set up a separate persona account as the owner of the GMB profile. So, they're like the owner of the Google My Business page. And then set yourself up as the manager across all of them, so that you can easily manage those from your Google My Business dashboard, or your agency's dashboard, or however you have it set up.

But my point is, for that, that's just a way to mitigate risk, to reduce risk in case your lead gen assets get smacked by Google because they determine it's not a valid business or whatever. If that's the case, your only one at a time is really susceptible to being terminated as opposed to, if you have them all underneath one Google My Business profile account … excuse me, one Google profile … If all locations are owned under there and someone wanted them to get in trouble, it's likely it could affect all of them. Does that make sense?

Anybody want to comment on that?

Mike Pierce: Yeah, definitely if it is a real business. Having it in one account and strengthening that account is a great idea. So, I second everything that was said.

Brad:Yeah. Themes out the entire account, if you build them all on the same.

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Bradley: Yup. Yup.

Brad:Piggy back off of [crosstalk 00:19:11].

Bradley: [crosstalk 00:19:12]… a thriving business too, so it's powerful.

Is It Okay To Create Separate Website Or Use One Domain With Separate Pages For Each Location?

Would you advise creating separate websites for each location or use one domain and use separate pages for each location?

Again, that's come … that's gonna really depend on you. For a legitimate business, I would recommend using separate location pages on one domain. For lead gen stuff, I prefer to do subdomain, individual subdomain sites for each location. And, again, that's all for mitigating risk. If one of those sites is to get slapped, it should be localized or affecting only that one site, not the entire domain.

Whereas, if you had location pages on a root domain or … It doesn't matter. If you have location pages so they're all hosted under one site and one of those locations gets smacked by Google, then it could affect the entire domain. And so, then, you could lose all of them. And so, again, it's all about mitigating risk.

If it's a genuine business, a client that you're doing for, for ease of management, I would recommend doing it all underneath location pages under one domain. But if you're doing separate stuff or lead gen stuff, then I like to use subdomains, but that's just to manage risk.

Any comments?

Mike Pierce: No. We tend to use individual domains for certain parts of it. And then go into single domains for other portions of the campaigns, but yeah.

Brad:[crosstalk 00:20:31] But if it's a …

Mike Pierce: Break them apart.

Brad:If it's a client, it's all gonna be on their site if I'm doing it, you know, is PPL offer, something like that. It's gonna be separate sites like Mike says. So, exactly what you said, too.

Bradley: Yeah.

Is It Okay To Use One Drive Account With Separate Folders When Building RYS Stacks For Business With Multiple Locations?

Awesome. Okay, number 3 is if I was building RYS stacks is it okay to use one drive account with separate folders, if I purchase extra space from Google, or should I always use separate accounts? I know I have multiple folders I can … I know having multiple folders can cause issues with the RSS script.

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I'm gonna let Marco answer that one.

Marco: Let me see. You should style up, for lack of a better word, inside the same drive stack. Put them all in there. Now, having multiple folders does not cause issues. We actually use multiple folders and each folder will have a script that will post on auto to the G-site. I mean that … The only thing that would cause the issue is how often you run the script. This is why we say, “Slow it down every 8 hours. Every 12 hours use that script to strip down the website and build it again.” I mean that's what it actually does and it takes up a lot of resources and if you take up too much, your mooch and coo will get rid of you. But if you pay enough extra space, I mean, it's something that could possibly mitigate them from coming and saying, “Well, we have a credit card in this account. It's real. And so, let's leave them alone.” I mean I've seen that happen time after time.

And by the way, we are working on the script. It's being fixed as we speak. And it should be ready for our way as we load it. So, be on the lookout for that.

Bradley: Cool. Any other comments?


Have You Noticed That Location Has Taken Over As The Most Significant Factor In Local Map Pack Rankings?

Smitch says, “For local map pack rankings, have you noticed that location has taken over as the most significant factor?”

Yeah. Right now, Mick, I've been seeing that, actually, quite a bit. You mean proximity. So, proximity to city center. And I'm pretty sure that has to do with the local algorithm turning more mobile than anything. And so, it's about proximity to the actual user itself and the location of the business.

So, when you're looking from desktop, it's likely you're getting results based upon proximity to city center, whatever determines the city center. But when you're looking on mobile, it's gonna use your IP location, your GPS, basically, to determine which are the closest business to where you're located.

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Mike Pierce: Mobilely, you're essentially moving to centroid for that query to that location if it's mobile. So, yeah. Absolutely. You just, basically, are shifting the centroid for the query when you're on mobile.

Bradley: That's right.

So, one thing I can tell, Mick, is that if you go into the Google AdWords keyword “ad preview and diagnosis tool”, you can set … and it gives you just kind of like an indication. It's still not 100% accurate, but it'll … you can set like your location and where you're supposed to be searching from and it'll only show you first page results and it won't allow you to click any of the links on the first page results because really it's just supposed to just show ads. But it shows the full search for the query that you enter, based upon a location that you set. So, that's something I've troubleshot some maps ranking issues that are difficult to troubleshoot without being localized in that … having a local IP in that area that you're searching from. And so, I've had to use that sometimes to be able to kind of like pinpoint specific ranking anomalies, whatever based upon IP location. So, that's something you can take a look at, but if you're not in the three-pack, you won't be able to expand the maps pack to see where you are based upon those IPs, either … based upon that location, either. It's literally like a frozen screenshot.

Mike Pierce: Yeah. It's a screen grab, essentially, but I'm in that thing constantly. It's a wonderful tool.

Bradley: Yup.

Azusa, for example, [crosstalk 00:24:48] if there are any bit … Sorry, did somebody want to jump in?

Hernan: Yeah. If I can interject because he's talking about local map rankings and, yes, geolocation or proximity to the service that's being looked at is becoming the major factor. Alright? How close you are to whatever business it is that you're looking for. Whatever's closest is going to the map. But there are ways to influence this part of the algorithm. There's always ways. It's a fucking machine. Sorry.

Mike Pierce: You can know the centroid, [crosstalk 00:25:25] I mean, yes there's ways …

Hernan: Yes. Yes. Guys, it's math. I keep telling you. It's all math. If you know the math or if you can kinda figure out what it is that Google wants, then you can go into the Google My Business listing and give Google ways to bring you up in the rankings even if you're not the closest one to the … or the one that's closest [crosstalk 00:25:54]

Mike Pierce: You can tell them where to make the centroid, essentially.

Hernan: That's more technical than I would want to get.

Mike Pierce: Yeah, I know. It's just like you said. It's math and you can do things that you want. You can make them do things that you want them to do.

Hernan: Right.

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Bradley: Yeah. And part of that is … I mean there's several ways to do it. We can't really get into all … It would be a whole training all on its own and we cover this in various places. But there's a lot of things that you can do, like set the centroid based upon your service area, for example, would be one. Another way you could do it, which is something that I've been testing a lot recently and I've been seeing significant improvements with the testing sites that I've been using it on, is making sure that you're posting regularly, even to your Google+ page. Even though I know it's a ghost town now, Google+, and it's not really integrated with maps visibly, anymore, it's still integrated with maps behind the scenes. And so, if you're posting localized news results, for example, onto your Google+ page, it will help to influence where your Google Maps page will rank. And so, that's something you can do is set up news feed triggers for local news stuff.

We're gonna be covering part of this in the Syndication Academy Update Webinar that immediately follows after Hangouts. So, if you're in Syndication Academy, make sure you're on the webinar today because we're gonna be covering this and some IFTTT recipes that will automate this for you. And it's pretty amazing to be able to start republishing local news stuff that can be triggered in various ways to your Google+ page, which will help to rank the maps listing. So, that's something else you might want to look into.

Would The Revenue Share Adwords Campaign Applicable For Multiple High Client Values?

Alright. Cool. Mohammed's up next. He says, “Hey guys. I've been doing a Revenue Share AdWords campaign with a home builder recently and while I haven't made money, yet. The model seems like it can be very profitable once I get the hang of it. That said, would it be a good idea to just go to multiple businesses with high client values like IT infrastructure, real estate, remodeling, etc. and do the same thing? It's easy to sell a business owner since their clients will be big. I wouldn't need a lot of sales to make it worth the time. Then, again, I'm not seeing a drawback here. Seems too easy. Is there something I'm missing?”

Well, the first part of that question, I recommend, is to stick with a home builder, personally, and start scaling outwards as far as going into other locations and targeting other builders. The reason I say that is because you don't need to do all the research again, Mohammed. If you've already done it once for this campaign that you're working for this revenue share partner that you have, then why do the research all over again?

My point is every time you switch industries, you gotta start from scratch as far as the research, and the keywords, and the paying points, and the sales, and the type of ad copy gets the highest click through rate, and what type of pages convert visitors to leads, all that kind of stuff. Once you start dialing that in, which sounds like you're in the midst of right now for your home builder campaign. Why not just duplicate what you've already done. And that way, now you've got, in the same industry just in multiple cities. So, now you're gonna start amassing even more and more data about that particular industry and you can get really, really good at that industry. And that's how you scale, man.

Trying to start providing the same service to multiple industries, meaning you'll have to do the research all over, it's a long learning curve. And you'll never really be a big fish because you'll be a small fish in a great, big pond as opposed to a big fish in a small pond, if that makes sense.

Any comments, guys?

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Mike Pierce: Yeah. I don't like to see people move on, until they've monetized what they started first. So, if it hasn't started paying yet, I would make it start paying before you even start [inaudible 00:29:38] it, in anything. Be it in the form of a business owner or whatever, it doesn't matter. Get what you have going monetized.

Brad:From a momentum standpoint, too, once you get that first bit of money coming in, you're gonna get jacked about that and just want to dig into it deeper. Now, I agree 100%. Stay within a certain amount of niches as well. I try and stay in some of the most competitive niches because I know there's always money there and I can monetize whatever I have. I still limit that. I don't hop around, unless something comes around where it's like, yeah, that makes sense and they're gonna pay me a shit ton of money. To get into that industry, I'll learn it. So …

Bradley: And from what you're saying, right? That makes sense because, here's the thing, you know you can achieve results in any industry that you go into by duplicating the processes that you've set up. But for somebody that is just learning the process, don't even have the processes in place, yet, don't start trying to scale into other industries because you need to get the process down, first, where it's duplicatable. Then, you can start to look into other industries or niches to get into, if you want. Although, I still recommend your quickest way to scale is stick within one particular industry and maybe some subsets of that industry.

Mike Pierce: Absolutely. And one thing I will say. Another thing about jumping around to different business owners is that I really don't like seeing people put in that type of work and put in the keyword research until somebody else has money in the game. So, keeping it with one person until that's monetized, you're not jumping in and spending all these hours doing keyword research off different industries for different business owners than have them put money in the game with you, yet. I mean if they put money in the game with you, it's one thing. But this is another factor to look at. Just make sure there's money there for the work you've already put in before start putting more work in.

Bradley: Yup.

Hernan: Sorry, Bradley. If I can add something like … I totally agree with what Mike and Brad are saying here because we have had these students who are people coming to the Hangout saying, “I'm coming from … I want to do National Dentist …” Whatever, you know? Directory, or a website, or a lead gen that's going national. And while we do applaud that you're thinking big, I do agree with the guys in terms of go first to an area. Make money. Monetize that and use that to reinvest back into your project. You know what I mean? So, that's basically what we are … There's absolutely …

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You can totally achieve it, but a lot of people, they get discouraged initially. And they keep spinning their wheels because they're hopping from different business. Now, I totally agree with what Mike was saying in terms of either A, you're developing your own properties, you're developing your own lead gen websites, or B, you're charging the business owner, right? So, if you're developing your own lead gen, your own properties, with 301s or whatever you're trying to do, then monetize and use that money to reinvest in the rest of the structure, you know?

That's how we approach it because I've had big projects like that in the past and, unless you have a big wallet or big VC funnel, or whatever that is, to buff you up for the next 3 or 4 years or 5 years that's gonna take you monetize that big project, then you need to take it slowly and by chunks. Divide it by chunks and go from there. That would be basically my input and I totally agree with you guys.

Mike Pierce: Yeah. We're in an industry where you can stay as mean as you want to stay and [inaudible 00:33:22] about rolling it back in and growing that way is perfect. You also want to get that first win and have that confidence in yourself. And I remember the first time I made money on mine. I worked my ass off after that. And so, definitely get there. Stay there and get that first freaking' win for yourself so that you are like, “Hell, I did this. I could do this. And now … ” Like Bradley said, “Scale, but scale in the same space without doing the work again.” Just what you have, cap that space out, and then move on, if you need to move on.

Brad:Yeah. Proof of concept is huge in the beginning. And then, expand vertically. [crosstalk 00:34:01] Horizontally, if needed. But yeah.

What Should You Do If There Are No Conversions In The Alpha Campaign?

Bradley: My home building campaign is getting to the point where I'm identifying the keywords that I will use for now for campaign. One even has 8 out of 31 clicks. I plan to start an alpha campaign in a few more days. Should I do so if I don't have conversions, yet?

Yes. And the reason why, Mohammed, I tell you that is because if you identify … The conversions, that's a whole ‘nother area that you can work on separately. But the click-through rate, if you're getting 8 out of 31 clicks in whatever a short time span that are an exact match keyword, that's a good indication that should be an alpha campaign.

You break that out. So, it's called the “peel-and-stick” method. You peel it out of that campaign, add it to an alpha campaign into single keyword AdWords group. And, now, you have an exact match, which means your cost per click should go down. So, in other words, if you leave it running in the beta campaign right now, even though it's been identified as an alpha keyword, then you're gonna pay more for one of those clicks while you optimize for conversions. But why not, instead, pull that out, peel and stick it into its own alpha campaign as an exact match keyword. Now, you'll get a cheaper cost per click so while you're working on optimizing for conversions. Okay?

So, that's what I recommend doing as soon as you've been able to identify. And, again, like what I mentioned two weeks ago while I was here, because I know you asked a question similarly, don't rush the alpha, beta. Don't rush trying to decide what your alpha keywords are. Give it a little bit of time. 8 out of 31 is not bad. I don't know how much of a time span that was, but that shows a pretty good pattern, right? That that's likely going to be an alpha keyword.

So, again, pull that out. And what's interesting is once you pull an alpha keyword out of a beta campaign and you create the alpha keyword out of it … or the alpha campaign, excuse me … then, because that's no longer going to be available in that beta campaign, the beta campaign will start to reveal other variations of keywords that you may not have seen before because the alpha, the exact match keyword was getting the clicks. So that was running through your budget. Does that make sense? So, once you remove that alpha keyword from the beta campaign, you'll start to identify additional alpha keywords from that same modified broad match string. If that makes sense? Okay?

Anyone else before I move on? [crosstalk 00:36:21] Sorry. Go ahead.

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Hernan: Yeah, it's a great topic to keep talking about, yeah.

How Can You Improve A PPC Landing Page?

Bradley: It says, “I know it's a very broad question, but what things can be done to improve a landing page when I do start the alpha campaign I mentioned in the last questions? I want it to better than my beta. Local Kingpin BB used the same template but changed up the keywords, is that a good strategy?”

For me, Mohammed, for PPC, I don't spend a lot of time on the landing pages as far as trying to make them super pretty and all that. I just want, basically, the conversions to be decent or better. Again, for my local lead stuff, guys, I don't spend a ton of time optimizing for conversions. I get it to where it's just good enough, to where I've got a profitable ad campaign. And that's it. I leave it at that because I go work on another funnel at that point.

I'm not saying if you've only got one campaign to work on, go ahead start on improving for conversions. Dial it in. You can never stop dialing it in. So, it's up to you. It depends on you, where you're gonna put your priority. As far as what I've done was I found the one template that you guys saw in Local Kingpin. I use that template for contractor type leads, lead gen funnels, because it works, it's consistent, and it's simple. And all I've gotta do is duplicate that template over and over again.

And, like I mentioned in the training, with AdWords landing pages, as long as you have certain elements there and the keyword is easily identifiable to Google and it matches the ad copy and the keyword that you're targeting, then that's really all that matters as far as the landing page quality score. There's not really …

Like I've tested and I've experimented with adding more copy, and adding multimedia elements, and all different kinds of things. And, really, it comes down to hammering Google. Remember, AdWords is complete the opposite of SEO. And, in that, with landing pages, it's okay to hammer Google over the head with what the keyword. Like, what you wouldn't do that with SEO, but with AdWords, you can.

So, again, in the training, I put the exact match keyword in the SEO title. So the page title it's in the alt-text of the images. It's on the page once or twice somewhere. And that you wouldn't … especially when there's only 150 words on the page, you certainly wouldn't do that with SEO. But with AdWords, it really makes no difference as long as there's the elements that they're looking for.

Marco: I would add that … This is actually what he should ask. Does he want to improve the landing page aesthetically? Which could be a waste of time. Or does he want to improve his conversion rate? Which, by all means. I mean I always look to improve conversion rate. If it's converting, who cares? If it isn't converting, then, of course, you're gonna want to improve your landing page. So, it all depends on what you mean, Mohammed, by improve the landing page.

Mike Pierce: Bradley made a good point. If you're knocking them out, you're moving into different funnels, you're moving into different funnels, getting profitable and keep going. But, again, if you are just working on a single freaking' funnel, like Marco said, get that conversion rate up as high as you freaking' can.

Bradley: Yeah, guys. Remember you have to spend your time resource wisely. Again, if you're working on one, like Mohammed, it sounds like you are at the moment, it's just the one, then, absolutely. Work on conversions because … conversion optimization. But once you've gotten that profitable … I know people that spend all their time working on conversions when they … And that may work for some businesses, but, for me, I'd rather get the funnel profitable to where I'm making a positive return on investment for any of my ad spend. And as soon as I get it there, then I have just some benchmark numbers that I try to hit as far as conversion ratio and that kind of stuff. And then, once I hit that number, then I'm off to the next one. Just for me, I'd rather set up more funnels and have volume because they're all multiple streams of income. They're all their own little stream of income versus having all of my time invested in the one. There's nothing wrong with that.

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Mike Pierce: I will say that be careful because I've seen many people over the years, recently, years ago, if they're focusing on single funnels and something happens to that funnel, you're done. I mean I've had 4 or 5 funnels go at one time and woke up and gone, “Oh shoot. How am I buying freaking' lunch today,” in the past, when I was getting started. I really like the idea of branching out once you have the conversion set up.

What You Should Do With A Duplicate Google Branded Pages?

Bradley: Sweet. Alright. Jeff's up. He says, “I have a duplicate branded G+ pages for my branded IFTTT network. I'm pretty sure this is a result of registering a YouTube channel back in the day when G+ branded pages were automatically produced with YouTube channel and then, B, later registering a GMB listing, which also automatically produced a G+ branded page. Two questions. Number 1: What should I do about the duplicate G+ branded pages? Should I keep the newer one associated with the GMB listing, delete the old associated with the YouTube channel with the newer branded page? Very confusing. Please advise.”

That's what I would do. Because I would rather have the G+ page that was associated with the Google My Business page. For me, that's a more powerful association. So, I would just delete the old one and then the … just the page, not the channel, if you're using the channel like you said. Just dissociate that channel. You can change ownership of the channel. That's something you do on YouTube advanced settings. And I think all that's been covered in, I think, even Syndication Academy, to be honest. And if not, it might even be in our knowledge base stuff. I think you know how to do that.

Anybody want to comment on it before I move to part 2?

Mike Pierce: I'm looking at it right now. It's pretty much how I start, depending on what the campaign's gonna be, though, honestly.

Bradley: Yeah, I mean like if he had the older page, the Google+ page itself had a ton of posts on it that were helping somewhere, whether your money side or your YouTube channel. It wasn't associated with the Google My Business listing, so it wasn't helping maps ranking. But Google+, in my opinion … I mean there are benefits to using it now. But it's that the page itself really doesn't have a lot of value, unless, like I said, for at least the way that I use them now, the value I get from a Google+ page now is if it's associated with a Google My Business Maps page, essentially. Because I can manipulate the maps ranking, at least influence the maps ranking based upon the posting being done on the Google+ page. But if it's not associated with the maps, like honestly, I'm just not using it as much. I mean I'll still create an associated Google+ page to go with a YouTube channel, if it's a YouTube channel only because it still does help. But, like I said, with an older page like that. I'd just do what you said in option number 1 … or, excuse me, question number 1.

What Is The Proper Sequence In Registering New Google Branded Accounts For IFTTT?

So, number 2 says, “With all these recent changes in Google+, YouTube, etc. should the proper sequence of events for registering new Google IFTTT branded accounts be as follows: start with Gmail, then Google+ profile … ” So, A and B is normally correct. “Then GMB listing, which yields the G+ branded page.” Yes, if it's gonna be for a local business. Then, I would agree. I think what was covered in the training, and that might be something …

I might make a note of actually to do an update on for next time. I'm actually writing on a white board. Gimme a second. This is update for G+, the new terms.

Alright. I'll make a note of that, Jeff, so next month, on the next Update Webinar, I'll cover that more in depth. But yeah, totally. If you're going for a business with a maps listing, then, yes, I would agree that's the way to go. Also … and I did already cover … So, the only difference between the updates I've already put into the training, in which you got listed here is you're adding a Google My Business listing into it because the process has been already updated to do the Google+ profile first and now create the branded Google My Business page first, before setting up the YouTube account. Okay? And then you associate them once the YouTube account is set up.

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So, the only difference here is if you're gonna be setting up a Google My Business listing, then you do that prior to setting up the branded page. Because that will create the branded page. That's exactly right. Alright? But I will put that in the training. I will make a note of that.

How Can You Maintain Control To A Curated Content You Provide For A Client?

Columbia. She has been crushing it and coming here every single week and asking great questions. She's building a video marketing agency and she says, “If I am providing curating content for a client, how do I best set it up for owning a property and/or keeping the most control? How do I maintain control if they already have a blog and really want me to find content for the blog?”

Columbia, it's a great question. Please don't confuse what we talk about. We're trying to build up your own assets as much as possible with doing client work. Client work, the vast majority of it, you're just gonna have to do it on their asset. Period. That's what they're paying for. So, when it comes to content marketing, the content marketing services that I provide, which are essentially curated blog posts, or my agency provides, they're always done on the client's blog directly. And there's really no other way to do that. Because remember they're paying you for that content marketing. That's gonna be posted to their blog. It's gonna be syndicated to their social media properties, their syndication network, because I know you sold them one of those already. Right?

So, my point is all that is … And just like citation building. If you're doing maps SEO for them, if you're gonna be building citations and such, you're not gonna be building citations to your own redirected domain. You're gonna build citations directly to their NAP, right? So, it's gonna go into their business directly. But that's what they're paying you for. Okay?

I mean there's certain things, like any sort of off-page SEO link building that you're doing, like inbound link building outside of syndications, syndication network and content marketing, you could do all that through your own domains. Right? Your own redirects, which is what I recommend doing. But if you're doing stuff that's content marketing, or citations, press releases, and, even then, you can get away with redirects and press releases, for the most part. But there's certain things that you're just gonna want to link directly to the client's properties. There's not really any way around it and, in my opinion, there's certain things they pay you for that are tangible deliverables. And that would be one of them.

Any comments on that, guys?

Marco: Yeah. If I can just add, the more control they want, the more they have to pay.

Mike Pierce: I mean there are ways to do content marketing like that, especially with curation and maintain control, but you need software to do it. And it's getting deeper into different systems and things like that. But, for the most part, in a content marketing campaign, they're buying pulps from you directly and they're not renting them.

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Bradley: Right.

Mike Pierce: I mean I've seen it both ways, done it both ways, but, in the general industry, it's gonna be an instant, like Bradley said, it's a deliverable.

Do You Place The Money Site Link In The Body Of A Page When Syndicating It To Your Tier 1 IFTTT Network?

Bradley: Yup. Okay, Mark's up next. He says, “When syndicating for your money site to your tier 1 IFTTT network, are you placing links in the body that point to your money site with specific anchor texts or just leaving the attribution links in the end which point to your money site in blog post via the RSS plug-in? If so, what types of anchor texts using the results with granting exact LSI, etc.?”

That's a great question, Mark. I believe in the advanced module of the Syndication Academy Training we cover. Link building and best practices. And we talk about that. I'm happy to talk about it here again briefly. I'm just pointing that out for any of you that are watching that may have that same question. We can go back and get more in-depth tutorial or training inside Syndication Academy, okay?

That said … Yeah, so, if you're just using … Now, remember, the whole principle or the method that I've been using for years now that has been working really well is to use internal links from within the blog post to link up to the pages on the site that you're trying to rank. Right? And, again, in the case of local, which is primarily what I do, we're typically using the blog to build links to the pages on the site that we want to rank in Google that would generate the leads, the click-throughs and the leads.

And so, usually the blog itself will use contextual and it varies. Depending on, first of all, how many tiers you have in your networks for blog syndication and that kinda stuff. I always recommend sticking with one syndication, branded syndication network, blog syndication, specifically, because you can get into trouble, unless you know what you're doing with having tiered networks.

So, if you were just using a branded, single-tier network, then it's okay to use keywords. Just don't hammer the same keywords in your anchor text over and over and over again in every post because that can cause issues. But if you're just using a branded syndication, you know, tier-1 syndication network, then, really, you're only gonna have 3 to 5 blog sites that are gonna republish the post. Right? The syndicated post that will contain the keyword anchor text links, or the links period because a lot of them are just gonna be bookmarks or whatever that point to the post URL. Right? So, there is no additional syndication of those internal links. The contextual links between the post body because the post body doesn't get republished on most of the platforms. It's typically just the link back to the post-URL, which is fine because now you're funneling link juice through the post-URL to any of the internal links, or any of the links, period, in the post, which, then, will eventually, if you follow the best practices, you will have a link within the post that links up to your page.

So, it's up to you. But if you're gonna be doing a lot. Like, if you only have, let's say for example, two pages on your site that you're trying to rank and you're gonna be doing content marketing consistently and syndication stuff, then switch it up. Use all of the above. What kind of anchors are you seeing results with? All of those. Right? You want to go with brand terms or brand anchors? You want to go with naked URLs with a call to action? You can also have a call to action with the keyword in close proximity to a naked URL that's gonna associate that keyword with that URL anyways. Right? You can do generics, LSIs, all of the above is my point.

Anybody want to jump on that?

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Mike Pierce: You want all of the above is … Because you want everything that has to do with that main entity pointing at what is pointing at your lead generation page, which is your blog. So, you want all of that good, frickin' entity juice coming in there and pointing directly to the supporting pages, which are [inaudible 00:51:05]. So …

Roman: I typically always recommend people on this one. If you don't know what your doing and you haven't played around with it, yet, stick with shortened RSS posts to prevent these kind of problems from coming up to begin with. And then you can test it out with your full posts, with your links inside of it, and play with it. But it's always best to treat it safely, similar to what you would do with like a press release and things like that. You're not gonna put an exact match keyword in a press release as your anchor.

Brad:You don't?

Bradley: Alright. We've only got a couple more minutes, guys. We're gonna have to wrap it up, so we're not gonna get to all of them. Sorry.

Do You Know Of Any Methods To Mask The Server IP If I Host Them All On The Same Server Or Should I Buy Shared Hosting For Each Domain?

Click Star Marketing says, “Hey guys. I'm new to the group. I recently purchased your battle plan. I love your training, especially your attention to detail. I ran my own e-commerce … ” By the way, I post on that. “I ran my own e-commerce sites for 7 years, but now I'm transitioning into lead gen. I have a few logo sniper sites that I want to spend and clone for different sites. I'm using high quality manual spintax that is nested with 90% uniqueness, but I'm concerned about hosting. You know of any methods to amass the server IP, if I host them all on the same server, or should I buy shared hosting for each domain? Remember some of the old de-gadget sites are all on one server, but how did you hide from the bots?”

Well, you really didn't other than Cloud Flare, like on Lead Gadget sites, which are what you're talking about. But you can do that. You can use various third party DNS services, Cloud Flare, Amazon Root 53 is another one. You can do those kinda things to mask IPs, but I don't recommend.

Personally, shared hosting, even for lead gen sites … Guys, remember lead gen sites are money producing sites. They're assets. If you go on get a bunch cheap, shared hosting accounts, click … I'm just gonna call you Click … then the problem with that is that sites go down or they load really slow and so, if they're lead gen sites, you're gonna lose leads because of that. I know because of my own business and trying to save on hosting.

So, now, for lead gen stuff, I typically don't really care for having multiple lead gen sites if they're in various cities on the same IP or I'll use third-party DNS services. But try to go with better hosting is what I recommend.

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Brad:Yeah, I always go with [crosstalk 00:53:24]…

Mike Pierce: Dedication is a really good thing.

Brad:And, really, being on the same IP doesn't affect you much, I mean, until it comes to linking.

Bradley: Linking.

Brad:Yeah. So, if you're linking all from one IP to one IP and all these sites are set up on one IP you're linking to from the same IP over here, that's when you're gonna get hit. Otherwise, it doesn't matter.

Bradley: Yeah. Because, I mean, I've got hosting accounts that I've got 15, 20 lead gen sites on but they're a higher quality host, like Liquid Web or, what I'm using, WPX Hosting now, which is Terry Kyle's hosting solution. It's a good solution as well. So, I'm using various good, better hosts. And, again, just like he said, IP uniqueness is really only comes into play when you're back blinking to your site.

Roman: Yup. One of the other things I would say also is when you select whatever you're gonna do for your hosting solution, check and see what's also on those same IPs. See what you have around it. That's gonna tell you whether or not you should stay there or not. If you see a bunch of low quality PVNs set up on there, you might want to go somewhere else.

Brad:Yeah. Whenever I see Roman sites up there, I just go out.

Mike Pierce: [crosstalk 00:54:38] I could say the same thing about you, Brad.

Brad:(laughs) You don't want to be on the server with me.

Mike Pierce: (laughs)

Marco: I might actually … [crosstalk 00:54:44]

Brad:It is being abused.

Marco: I'm getting really good results with Amazon VPS instances.

Mike Pierce: Yep.

Brad:Yeah. EC2s are good.

Marco: Oh yeah.

Bradley: Yeah, there you go. That's also a possibility as well. I mean, again, if you say you're starting with five different niches, which is fine, then I recommend you start with one, but, you know … and scale that one just like we mentioned earlier on this webinar. But, if you want, I mean if that's … if you've already decided you're gonna go after five different niches, so be it. Do it. My point is, I would just invest in a good host and just host all of your sites on that one host. Like Roman said, check the neighborhood. So, you want to make sure that you're not associate or consorting with other shitty sites. But just go with a good host and then start building out. You shouldn't have any problem.

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Brad:Also, back to Cloud Flare. I mean, each Cloud Flare account has a different … typically has a different set of name servers, too. They're gonna all be [crosstalk 00:55:43] .cloudflare.com, but it's … yeah, exactly. So, just think about that, too.

Mike Pierce: The other homework for you is do a search for reverse proxy.


Bradley: Alright, guys. We got … I'm gonna answer these next two. We got Syndication Academy Webinar in four minutes, so we gotta make this quick. I just don't want to pass these up.

Jason McGill says, “You may remember I asked a question a few weeks ago about getting usernames and passwords to a client's site that was built by a different web designer SEO business.”

Yeah, and I told you I never had any success with using the request transfership own thing inside of Google. I've never gotten a response out of that. Needless to say, they were a bag of dicks.

Brad:(laughs) They could eat themselves, then.

Thoughts On Bridge Page

Bradley: “I'm wondering if I can still help this client by building a bridge page. Does it make sense to have him purchase a keyword relevant URL or make that page and include a back link to their original site? I know I can still help them by building a G stack but want to go to them with more options. Thanks.”

Alright, well, here's the problem that I've had in the past was Google My Business listing that was ranked, that I had no access and the client had no access, too. Because that's where the problem occurs. If it's not ranked, then just go report as permanently closed, or whatever, or use the Google Help form, or the help option to try to report it as closed and explain why, or something like that. You don't want … You gotta be real careful about it.

What I've been able to do in the past, and I haven't done it in about two years, I was able to delete the page and then set up a new one. Even though it's the same location, I was able to actually delete the page and then set up a new one because it wasn't … It comes up as a duplicate page when you first set it up. But if you can get it to stick, then you can go into the map maker or, at least … Map Maker's still available, right? Or is it switched over to Google Local Guides now, entirely.

I think it's under … Let's see …

Anyways, under Google Map Maker, you used to be able to go in and report this is a duplicate for this reason. We have no access to it. We created a new one. And in that commentary section, a manual reviewer will come in and they'll make the decision whether it's true or not. Sometimes, it will require verification from the actual business owner. I've had that happen. But I don't know. See, now, it says, “Map maker has closed.” It's all under Google Local Guides, now I think. It is.

So, join as a Local Google Guide, if you haven't already. And then you can start to contribute or make changes and edits to maps as a local guide. This is something you want to do. You can see I'm at level … I just … I'm at level 5 or just a few points away from level 5 or whatever. But that's a pretty powerful way to get it. That's the only way I've been able to do it in the past.

Anybody got a comment on that?

Marco: [crosstalk 00:58:32] Google Map Maker closed. But My Maps is a fucking playground. Go play.

Bradley: And local guides. Right?

Okay. Cool.

This Stuff Works

“Does it make sense to purchase a keyword relevant URL?” Yeah, I mean, I guess you could do all that, but I would try to fix that issue with a Google My Business page, first. I mean that would be my primary thing to do. And if they're already ranking, though, then, you'd have to explain to them that you're gonna basically tank that three-pack ranking until you got it resolved and I don't know if that's something that they'd be willing to do. You have to approach them with it. Okay?

Last thing I just want to say. Ricardo, he asked what this icon means on a YouTube channel. I think that just means you don't have a profile picture. (laughs) That's under the new YouTube layout. I don't know for sure. But it looks to me like you just don't have a profile picture.

Anybody got a comment on that?

Mike Pierce: That's what it looks like to me from here.

Brad:I just don't worry about crap like that, to be honest.

Mike Pierce: [inaudible 00:59:27] (laughs)

Bradley: As far as I know, I mean that looks like the new YouTube layout, in which I'd just seen that yesterday. Sometimes it shows. Sometimes it doesn't for me. And I'm just assuming that's no profile photo.

Okay, guys. We have to run. Oh, look at that. Beautiful.

Mike Pierce: Real quick. We got a relevancy webinar that's just up on blog, if people are interested in looking up what our view of relevancy is at https://nfgseo.com. No lead cap or anything. It's just sitting there for you. You want to figure out who me and Brad are and how we act when we are together.

Brad:How we roll.

Roman: Yeah. It's very debaucherous.

Marco: Give me the link in Skype and I'll post it. [crosstalk 01:00:08]

Brad:It's nfgseo, no fucks given SEO.

Hernan: There you go. That's pretty cool.

Bradley: Awesome. Yeah. We'll drop that on the event page. So, that's awesome.

Thanks, guys, for being here. We appreciate y'all coming along as guests.

Brad:No problem. Any time.

Mike Pierce: [crosstalk 01:00:26] No, absolutely. I appreciate it. Had a good webinar.

Bradley: Cool. Alright, man. 141 episodes now.

Mike Pierce: That's awesome, dude.

Bradley: Yeah. Long time. Almost three years. So … yeah.

Alright, fellas. We will see you all later. And remember, guys, Syndication Academy Webinar starts momentarily, so we'll see you over there. Thanks, guys.

Roman: Later, everyone.


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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 140

By April

Click on the video above to watch Episode 140 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.




Adam: All right. We're live. Hey everybody. Welcome to your Hump Day Hangouts Episode 140, the one where Hernan is driving the boat today. He's hiding behind the Semantic Mastery logo but we'll hear from him in a second. Well, let's go ahead and start with you, Hernan. How's it going, man?

Hernan: Hey guys. Yeah. Shortly Windows starts updating then the video driver fails everything like three minutes to Hump Day Hangouts. So it's a lot of fun, and I had to move to my Chromebook. Anyways, I'm here, I'm driving. I'm not as sexy voice as Bradley, but we'll do our best.

Adam: Yeah. We'll make do. We'll make do.

Hernan: Yeah.

Adam: Awesome. Well, Marco, we were talking about the weather right before we got started, so how's it going down there?

Marco: It's warm. Nothing new to report. Rain is rolling in, afternoon rain. Beautiful this morning, nice and sunny. Can't beat it, man.

Adam: Not bad, not bad. Alright. Well, we got a few announcements to roll through you guys. Let's see. We're going to start off the bat. If you're new to Semantic Mastery, by all means please check out the Battle Plan SEO blueprint. Also, we got a link for you, in case you want to find out some more about that, we're going to have a webinar. If you haven't for some reason picked up the Battle Plan yet, you want to find out a little bit more about it, what you can get out of it, this is for you. It's short. It's going to be less than 30 minutes. We just want to give everyone a good overview and let you know some more about it.

Also, if you haven't signed up at SERP Space for your free account, for Done-For-You services, and some good tools and stuff, we've got the link there, check it out serpspace.com. Then, if you ever have questions during the week and you don't want to wait till Hump Day Hangouts, so for frequently asked questions, you can always check out [email protected]. All right. We got a really big and growing knowledge base and we add commonly asked questions in there so that you can get faster answers.

Then, what I teased in Facebook, if you saw that live video, we just announced it to our Mastermind yesterday, but we're going to have a meet-up in September. All right. It's going to be in Portland, Oregon. We're still working on the exact date, time and location, all right, but that's going to be around the 27th of September and it's going to be in Portland, Oregon.

If you're in the area, we're going to have some details, or if you're short drive away, or whatever it is, or you want to just come, all right, this is going to be like a live event, not some big to-do. We want to meet people, we want to talk some shop, have some beers and do a live Hump Day Hangout. All right. We're going to have a lot more to come and I think that's going to be a lot of fun. All right.

Then, we've got a special guest, I think next week, right, Marco, for Hump Day Hangout, who's joining us?

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Marco: Yep. We got a cool man. We actually managed to book Mike Pierce to come in and hangout with us during Hump Day Hangouts and just share a bit of his knowledge for free. For anyone who doesn't know Mike Pierce, he's the person that I considered to be the best technical SEO out there. We go back and forth all the time. I've known him for quite a few years, I don't know, dating back three four or five years maybe. I really respect the guy because of his knowledge, because of what he does and how he does it. He's ethical, first and foremost, and so I'm really happy that he's coming through. Also, I mean, just to break away from it, I mean, that's news enough.

But, August is coming on. It's the two-year anniversary of RYS Academy, the two-year anniversary of the launch. At first I wasn't planning on really doing anything because people take my stuff and they make their own products out of it and, but then thinking about the people who have already purchased it, the people who are in there in the trenches and using it and making it work, and we've been in the lab and we discovered just a whole bunch of things that can really benefit the people who are using RYS Academy, so we are going to update it sometime in August. I don't know when it will be updated. I don't know whether it is … It's not really v2. I would just call it reloaded. This is bigger, better, badder.

Adam: Awesome.

Marco: If it's possible, because this is working perfectly right now to rank whatever it is that you want a rank, or to help rank, to push link equity wherever you wanted to go, to push authority. Of course, a lot of people just got in, right? Those who got in will benefit from being in there already at the current price. We're at the reduced rate because of the coupon. But with more information, with more knowledge, with more training, and with more hours spend in the lab, it's going to cost more. The price will go up and that's a guarantee. It's not a scarcity tactic. It's well worth 10 times what we're charging for it. Yeah. The price is going up.

Adam: Gotcha. Cool. All right. We will definitely be talking about that and get some more information out because, yeah, even we've, I don't know, Marco we've got some information about the updates. I know I talked to you about this recently, but I mean, there's still a lot of stuff being figured out. We'll definitely have more for people soon, right?

Marco: Yeah, definitely.

Adam: Yeah.

Marco: We just have to put it all together. There's training already in the can. We have a lot of stuff there. There's some things that we have to add that we've only done very privately. There's other things that we haven't really shared on other Google properties that are just killing it, and so we'll just add it as part of the update.

Hernan: Yeah. Really, just to add to what Marco was saying, in terms of pricing and the ticket that we are putting in, just think about it guys for a minute, if you could put together a business based on that or if you could put together a lead generation business based on that, there are some pretty, there are some high ticket industries that you can go after with RYS Academy, that they're really competitive, but with RYS Academy, it's like, competition is not existent. Right?

My point here is that you can build a business, you can pay back tenfold within, I don't know, two, three months of implementing these techniques. I think that's the way you should think about it and the way you should be looking at it as an investment in your business and the tools that you can offer to your clients, if you're doing clients, or the tools that you can offer to your business, if you're doing lead gen, because this is really, really powerful stuff. Some people are killing it, as Marco was saying, so I think that this is going to be a good update actually.

Adam: Nice. Yeah, definitely. Then just one last announcement before we get started. Everyone, we're going to be talking with Lisa Allen next week and we'll have some emails going out there. So if you're interested in that, keep your eyes open. Lisa is awesome, we've talked to her before. She does a lot with RSS. If you listen to us, hopefully, you are doing stuff with RSS feeds. Keep an eye out for that. That's guaranteed to be a good one. She's always got some good information and her tools are top-notch. We use them, they're just awesome. I'll leave it that. Some more information will be coming out, so check your emails for sure.

Do you guys got any other, we got any other announcements, or are we good?

Hernan: No. I think we're good. Unless Marco has anything, we can jump into questions right away because we have a bunch …

Marco: Let's do this, man.

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Hernan: All right. Let me know when you can see my screen, because again, I'm on the, this thing.

Adam: Good to go.

How Would You Present Online Marketing Services Like SEO & Lead Generation To Small Businesses?

Hernan: Okay, very good. Let's start with Shibga. “Shibga,” I hope I pronounced that right. “Hey guys, I just got the Battle Plan recently and I loved it,” thank you, buddy, “I originally started as an SEO, and now turning more into a lead generation guy. My question is what mix of services would you approach small business with today's day? For example, if I'm calling the roofing companies in Home advisor, I try to show them the long term branding benefits of SEO, higher quality jobs that I can get them through Adwords. I'm doing okay with four clients right now but the retention becomes a problem. Please shine some light on the marketing mix, which will make sense from their shoes, mainly home improvement industry?”

I love this question. This is a great question and I hate that Bradley's not here because he's the one taking over the contractor side of things. It's funny that you asked that because we're trying to launch, I don't know how open am I to this, but we're trying to launch a new traffic agency. I think we mentioned this in the past. The idea is to focus on contractors initially.

Yeah. We're doing it the way you were doing it initially, offering PPC services to show results right out of the bat, right? Then, while you do that you optimize their website, or your website if you're doing a lead gen, your website in order to show results in the long run. You can add, for example, YouTube videos and you mix those two really, really well and as long as the videos ranked you can get a decent flow of leads going through your lead gen website.

Then, you can offer email marketing, which is another good thing. Not many contractors are doing it and you don't have to develop super complex follow-up sequence with active campaign and behavioral sequences. None of that. Actually just send subscribers or past clients an email every 15 days or every week. That's another service that you can add because most of these businesses they have a goldmine on their own clients. Usually we do this, and I'm guilty of this is as well, to go out there and try to get new clients and new leads without squeezing the existing leads that you already have.

I would definitely go after PPC and SEO, but also you can throw YouTube, like video marketing, you can throw email marketing in the mix. Also, what you can try to do, and this is depending if the website is yours or you are working on their own website, you can do some CRO, which is conversion rate optimization. That could be something that you can share and charge hourly for. It's as simple as installing a heat map or installing Google Analytics and seeing where the leaks or where, like what's the path of a visitor. You know, they visit the homepage then they leave. Why do they leave, how can you put them back up on the website, et cetera, et cetera?

I think your marketing mix, it is there. If you're talking about retention, I think it's about results. If you're going for, I don't know, if you're losing them at the four-month mark, maybe that's because you're not getting the results or you're not managing the expectations that they have correctly. You need to be really clear with them. You need to tell them, “Okay. For this amount of money, you can get X amounts of leads and then when SEO kicks in you can get more.” You can go ahead, Adam.

Adam: Yeah. I was just going to say I saw that and I was thinking in terms of what you can do with that, if you are losing clients that, you know, if you're going to have to turn them away, but look at where you're presenting the information. If you're actually getting them leads and they're closing, then something else is going on.

Like Hernan was saying, manage expectations. If you're promising them 10 leads, you're only delivering four, you need to close that gap somehow or lower their expectations. Also, maybe when you build them, if it's monthly, send them not only an invoice, but say, and I know this sounds kind of cheesy, but say, “Hey, for this,” I'm making up numbers, “thousand dollars, you've got five leads at an average value in your industry of $15,000, you made this much more than what you paid me, or a multiple of what you paid me. Have a nice day.” Just be sure to remember to reinforce the benefits, if they're there. If they're not, then that's the problem. So, yeah.

Hernan: Right. I mean, you're on the … I would be worried if you're only offering SEO at this point because you have so many tools that you can give them leads with. I think that you're, you know, try to keep up and try to manage expectations. Yeah. I mean, sometimes it's just a matter of communicating the value that you're providing to them, as Adam was saying.

What You Should Do When A WordPress Blog Post Does Not Trigger The RSS Feed In IFTTT?

Okay. Roy's up. He's saying, “Having problems getting new applets to run to my RSS feed. Applet checked and RSS feed checked, but when I post on my WordPress blog it does not trigger. On the old IFTTT recipes you used to be able to get them to trigger. Any suggestions?”

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Well, Roy, It's kind of hard to answer that right off the bat because we manage, I don't know, thousands at this point of IFTTT networks and I don't think we have had any issue. It might be some issue with your blog, your WordPress blog, or the way the applets are working right now. Definitely, it's hard to answer that. My suggestion-

Marco: I have.

Hernan: Yeah. Go ahead.

Marco: An easy suggestion that he can check which is almost always the case. Sometimes the site title will get stripped for whatever reason. There's no telling when it will happen, there's no telling why. He has to do … It's going to his WordPress admin, go into settings, click on general and make sure that the site has a title. It's a site title right there, right under general settings. He can add a tag line to explain what the website is about. He doesn't have to, but there has to be a site title for the feed to trigger.

That would be the very first troubleshooting that I would do. If that isn't it, then he has to start checking for plugins and a whole bunch of other stuff that we can't get into in this form. He can reach out to us privately for one-on-one and see, because we'd have to go through the whole thing and see where it is that it's failing.

Hernan: Yeah. I agree. Also, Roy, it sounds like, if you're not into Syndication Academy, you should definitely get into it. If you're already in it, you can definitely drop this question to the Facebook group so we can follow up with it.

How Long Should You Wait Before Adding More Content To A Silo Of A Website That Has Been Hit With Overoptimization Penalty?

Brian, what's up? What's up, Brian? “Hi, Semantic Mastery buddies. I decided to rank a money site with a simple silo structure. The site is two-year-old and being dormant as I had not connected IFTTT syndication to the blog, only to the YouTube videos. Okay. I think I trigger over-optimization penalty with my blog posts and, with Hernan advice, I did a press release about a week ago for anchor text dilution. How long do you think I should wait before adding more content to my silo? If you're interested, here's the link to my silo. I would be honored if you gave me your thoughts and with many thanks.”

Okay, Brian. We cannot go in-depth into your silo because of time constraints. But if you've already made a press release, I would definitely start adding more content because you need to activate that IFTTT syndication network once more. I would definitely start blogging twice a week or three times a week, keeping it easy on the keywords.

Also, the internal link of the link that you're doing because I want to believe that you're linking from your posts to your internal pages. You want to keep that diluted as well because you need to have kind of a balance between the external links that come to your website and the internal links. You can trigger an over-optimization penalty no matter what. If you're diluted on the external links but you have a footer with thousands of backlinks to the internal pages with the same keywords, you're going to be over-optimizing anyways.

You want to be, right now, if you're certain that this is an over-optimization penalty, I would definitely start blogging because you want IFTTT syndication. It will help you, it will definitely help you de-optimizing your anchor text profile because, again, one of the links will go back to your website to the blog page and one of the links will go back to the home page with your brand and your URL. That will help you out. Start blogging again because you want the bots coming back.

Wait for a bit before starting building more backlinks. I would wait for at least three weeks. Have in mind that we talked two weeks ago maybe, I would wait for another two weeks to see what's the impact of the press release. Right? Usually the press releases get indexed pretty fast, but nonetheless, since you're diluting your anchor text, I would think it is slowly.

Start blogging back. That will be my suggestion. Start blogging back. Take it easy on the keyword density inside of your website and then link within your website where long anchor texts, or with URLs only, or with branded terms and then see what happens before start building more backlinks.

Do you guys have any other suggestion for Brian over here?

Marco: Yeah. I'd like to add a disclaimer that we're not responsible if you post your links when we're doing our Hump Day Hangouts. These are public and you're making your document public. It can and probably will get spam because there are people like that. There are assholes like that who will do that. My first advice to you, Brian, get rid of that link immediately and go create another document. Change it. Go create another spreadsheet where you add all of that because you're going to get spammed. I mean, that's almost a guarantee. Someone's going to see that and they're going to just go to town. Please remove that or remove the post.

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Another thing that he could do is add another press release and link to … That's what we've been doing, right? Press release starting where we linked up to the first press release from the second and then to inner pages. But just anchor text has to be minimal. You don't want to do keyword anchor text. Keep the URL dilute … We'll just think outside the box on how you can dilute your over-optimized anchor text. That would be my advice. But please, please get rid of that link and go create another sheet.

Hernan: Yeah. Yeah. I agree with Marco. I remind you guys that these events are public so if you want to protect your assets, go ahead and follow that suggestion. This is also a Google property, right? Plus.Google.com. Have that in mind.

What Is Up With ChimpFeedr?

Ed is up. Hey, Ed. “Hello guys. Hope everyone's summer is going well.” Well, my winter is going well. It will become summer in 20 days or so, maybe 10 days. I'm going to South Florida, so, but everybody's well, thank you. “Picked up the Battle Plan on day one and got some pretty good stuff out of it.” Thank you. Ed. “Does anyone know what's going on with ChimpFeedr? I went in to mash some feeds yesterday for the first time in a couple of months and I got an error message every time stating the URLs are all invalid. I tried many different feeds and even tried a Feed-burner version with no luck. Is it shut down?”

Maybe. Ed, I wouldn't know. In any case, you can go to, for example, feed.informer … I think it's like this, if I'm not mistaken. Yeah. Here we go, feed.informer.com. This is another masher. This is a lot like Yahoo Pipes back in the day. It's not as powerful, but it will do the trick. Okay? This is still alive and kicking. This is another option. Again, Ed, if you have any other question, go ahead because we have some other stuff for you on the Facebook group, on the private Facebook group.

Is It Optimal To Add The URL Or Shorter Version Of The Video On The Same Channel That The Stubborn Video's On Or Should It Be Placed To A Different Channel?

“This question's for Bradley. During one of the advanced webby's, with regard to RVR Pro and other webinars, you had mentioned we could boost our more stubborn, more competitive videos by adding that specific video URI or a shortener version into 30 or so other video descriptions, which I clearly understand. Is it okay and optimal to do this on the same channel that the stubborn video is on, or should the satellite videos be on a separate channel not associated with our main account for better results?”

Okay, Ed. I'll give you my insight on this. I have had good results with using that video. On YouTube Silo Academy, we emphasize the importance of treating your YouTube channel as a silo in and of itself. This means that you can target, you can power up your videos with using correct silo structure, on this case, it would be playlists and video descriptions. That is to rank a video and to help those stubborn, small competitive videos with the help of all the videos.

I've done this in the past, for example, Hangout Millionaire. If a video for some reason wouldn't budge, what I would do is to create more videos from the same channel, and even on the same playlist, and link back from the description of those videos to the videos that I'm trying to rank. Because this is like when you have, I don't know, 10 blog posts that are pointing back to the money page that you want to rank, this is kind of the same. Okay?

This is my experience. I would love to hear Bradley and maybe Marco's experience as well, but this is my experience in terms of boosting a video that's on the same channel on the same playlist in some cases. Because, again, if you're having videos, let's say that you're having videos about plumber in Virginia and you want to rank plumber in Virginia, and then on the same playlist you have plumber and then the different suburbs of Virginia, the different cities within Virginia.

It would make sense, topically, it will make sense to link from all of those videos to the more competitive video, which would be, in this case, will be plumber in Virginia. Does that make sense? I will definitely advise you to try this out where the same videos within the same playlist. You can add more videos to power up that video, that stubborn video, and drop a link from the secondary core video or the video that you're trying to rank. Okay.

That's exactly what Hangout Millionaire we do in autopilot and you can drop a link from the video that you want to rank on some hundred, 200 other videos of the same channel. This is spam tool and automated tool, so I wouldn't advise for a channel that you care about, but I would definitely go with this strategy. What do you guys think?

Marco: I totally agree. Not only would I do that, I would create a playlist with associated videos or related videos, videos that belong to someone else, but making sure that you've gone into their channel to that particular video and given them a really good comment or a really good review and then a link back to your video or your playlist so that you feed off of them. Now some of them will stick and some of them won't, that's why you have to make sure to take a look that it has stuck. Then what hasn't stuck, you remove from the playlist, but what has stuck is going to pull, is going to jack, I call it “juice Jack.” It's going to Jack juice from that other channel and feed your channel and your playlist. That's another thing but that I like to do.

Will There Be A Footprint Issue If You Use A Virtual Machine On The Google Cloud Platform To Create Personas Accounts?

Hernan: Great. Cool. There you have it. Ivan is up. “Hey guys. If I use a virtual machine on the Google Cloud platform to create personas accounts, do you think that there will be footprint issues?” Definitely, Ivan. I wouldn't doubt it. I'm in Chrome right now and I'm leaving a footprint somewhere. You need to have in mind that …

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I mean, for example, we talked about, I think that was two weeks ago about how Google Cloud platform will allow WordPress sites. If you want to hide something in plain sight, you should use that. But I wouldn't use it for creating personas, for example, because you'll definitely create a footprint. Everything that Google touches, it's recorded somewhere and it's logged somewhere. I would definitely advise against this because, of course, it would leave a footprint. But I would leave Marco to answer this because I know that he's deep in the lab and reading patterns and whatnot. What do you think, Marco?

Marco: It's a Google property. Anything that you use in Google, Google gets direct information. I mean, there's no way around it. Even when you go and eliminate, a lot of people go and eliminate their history and a whole bunch of other stuff, but just because you eliminate it from your profile, does that mean that Google has eliminated it from some data center somewhere? It's still out there. To me, going out into a virtual machine, in Google platform, and creating a persona account, I don't see how you can avoid leaving a footprint. I would use that if I wanted to leave a footprint. If I want Google to follow the breadcrumb back, you're leading the beast to the trap that you've set rather than the other way around. But right now you're setting a trap for yourself. Set it so that whatever it is that you're doing you actually do want Google to follow and to see and to track.

Hernan: Right. Yeah. It makes sense. I mean, that's the whole point of what we're doing, right? Hiding sites in plain sight or hiding things that you want or actually come in and getting Google crawling your stuff that you strategically put there for you to crawl. Right?

How To Raise The Domain Authority Of A Website?

Jay is asking “I've been using SERPspace, IFTTT ring, content marketing heavily to improve a new website's search profile. Such that as of today, its domain authority is only a 3, and its page authority is 19. I recall on previous Semantic Mastery training,” previous, like really previous, right, Jay? “this could be a problem. I don't see in my notes a recommendation how do you recommend to raise domain authority. What would you suggest today?”

Okay. Number one, I would suggest that you don't give a shit about domain authority. Sorry about that, but that will be my intake on it, number one. Number two, domain authority, Jay, it's a Moz metric. It doesn't matter how hard you push it, you need to wait to Moz to update their database. They do it sometimes every month, sometimes every two months.

It's like pushing for a public PR, a PageRank release. It doesn't make any sense because by the time they updated their data center or the day after they updated their data center or the database, whatever you want to call it, it's already down. It's already outdated. The same happen with PR, PageRank, when Google will launch a PageRank update, everywhere was crazy about it but I kept saying, okay, that's great, but the day after that it doesn't work anymore. So I wouldn't pay too much attention, Jay. Also, because again, it doesn't matter how much you push it. it won't budge until Moz updated their database. Have that in mind.

Trust flow and citation flow, they are different beasts because Majestic is crawling and updating them pretty much … The domain authority, page authority, not at all. Also, you need to have in mind that these domain authority, page authority, they are spam metrics. If you want to jack up domain authority and page authority, what you need to do is to order … Don't do this, by the way, but if you want to do this, you need to order a 5,000 GSA blast from Fiverr. That will jack up your domain authority. Now in terms of ranking, that will burn your domain to the ground.

I've said it before, I jacked up domain authority and page authority with the pure spam, I jacked up domain authority with spam, subdomain spam, spam in subdomain. That's why I don't trust these metrics because, again, you're burning to the ground if you want to do something like that. Do you guys want to add anything to this?

Marco: Yeah. I touched on this. I think it was last week or, no, our Mastermind webinar, and I think I can talk about it here. Where right now where Google is going or where it is right now, and we predicted this a while back because we've been talking about entities for so long, just telling people concentrate on your brand, on your entity, on your validation, verification, and now solidification. You solidify your entity by going into your Google My Business verified listing and using all of the tools that Google has given you.

Now this is one place where I actually listened to Google. I usually, I'm not going to drop the f-bomb here, but I usually say F Google, because I don't give a crap what they say. But on something like this, where they give you access to the inside and they bring everything to try to hermetically seal everything and contain it so that they can keep an eye on everything that you're doing.

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Well, that's the perfect place to go in. Like we did with RYS Academy, to go in and start really manipulating anything and everything that you can get your hands on so that Google sees, “Okay, so this an entity, it's verified. We know what the entity is, we know what it's about. It has products, it has services, it has hours, it has people. We got pictures of the staff, of the building.” Yeah. Fake it till you make it. If you have to fake the pictures, then so be it. I mean, you have to go to that point.

The wonderful thing is, and I just saw it, well, I've been seeing it, but Google actually gives you metrics. When you're ranking in the 3-pack with your GMB and you get calls from your GMB listing, you actually get those analytics. They give you a monthly report. I mean, that's so good of them. That's so nice of them to let you know how well your spam is working.

Because I saw that from, I don't know where, we had seven calls on something that I wasn't even expecting to rank because all we did was verify the business. By the way, it's a business in New York City and so getting seven calls from just verifying a map in New York City, it's not … I mean, it tells you just how powerful this little tool that Google is giving you really is.

So go in build that mini site, post and, I can't get into the rest of this, it's probably going to be part of RYS Academy update on how you can leverage all of that to really blast Google. I mean, this is RankBrain right between the eyes and make RankBrain to do whatever it is that you want it to do.

Anyway, just another nugget for you guys. Go and play in that Google verify my business. Forget metrics, forget trust flow, forget citation flow, topical trust flow, domain authority, page authority, just people who really know how to use that to their advantage because that's because they understand the underlying algorithms and you don't want to get that deep. What I've just given you is better than I think anything you could have paid for. So there you go, you got it free.

How To Setup A Redirect From Category To Page?

Hernan: There you go. Mohammad is up. “Hey guys. I've been setting up a simple silo structure and I'm about to turn up the redirects category to page.” Okay, very good. “One of my silos is about home selling so the page category are called sellers but the URL for the sellers page is domain.com/sellyourhome, not domain.com/sellers. Can I still set up the redirects?”

I mean, you still can, Mohammad. I don't see why not. With redirects you can still set up that and we recommend that you have at least the keyword that you want to rank for. For example, “sell your home” will be I think a more relevant URL than “sellers,” but you can still set up the 301s. Yeah. You can still set up the 301s redirect.

Marco: If I can just add to that, the idea that Bradley has put forth on this, is for the category and the page to share the same slug. There you go. You made it very clear. You can go and check out our YouTube channel, Youtube.com/semanticmastery. Use the channel search and search for simple silo structure and you'll see exactly. I mean, just step-by-step how Bradley does it.

Hernan: Yeah. There you go. I mean, you can still set up. Yeah. I understand what you're saying, Marco, and you're right. You can still set up the 301s, but yeah I agree with Bradley on that regard that they should share the URL.

Is A Resources Page A Good Idea From An SEO Perspective?

“On the same site, real estate agent, my client is asking about our resources page which would most mostly be links to companies that home buyers are recommended to call for things like property maintenance, home cleaning, insurance, et cetera. Is this a good idea from an SEO perspective? I already know follow all external links if that's relevant.”

Yeah. I mean, I don't see why not. As long as they are non-competing, I'm assuming that if this is a local guy the links that these websites or these pages will not have a huge authority in terms of traffic. Maybe some of them would, but not all of them. It's not a bad idea. Worst case scenario, what you could do is to set up a noindex tag on that specific noindex, nofollow tag a specific page.

Right? If you're right now following the external links, that shouldn't be a problem, but then again, if you want to test it out, you can set up a noindex, nofollow page like we do, for example, in our contact pages, on their disclaimer pages, which is mostly duplicate content, like 80% of it because it's legal jargon and you want that to be, we usually set up as noindex, noindex, nofollow, because you want those internal links, that internal link juice to keep flowing through the website.

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Do The PRs And Google Drive Stacks Take A Lot Of Time To Work?

“I recently ordered a Drive Stack plus Google sites and it was finished at the end of June.” Okay, at the end of June, so 12 days ago. “I also ordered a Press Release, which was also currently indexing. However, in the two weeks since the stack was done, I'm still dancing the SERPS for my main keyword. I slowly rise and I hang out in page two for a while, then suddenly down to page three. Am I senselessly driving myself crazy by watching the SERPS in the first place? Do the PRs and Stacks take a lot of time to work?”

I would say that yeah, you are senselessly driving yourself crazy by watching the SERPS because you shouldn't be worried about that. They usually … I mean, it all depends, right? That's the magic keyword, SEO. It depends on your competition, it depends on who are you competing against. It's not the same if you're doing a Stack for a local business, medium, low competition business than if you do it for a cut for business like credit cards. Press Releases, they take some time. We already answered a question about that. So be patient, right? Be patient because again this is Google way of dangling the carrot for YouTube bite. What do you think, Marco?

Marco: I think that it's normal. It's 12 days, end of June. Let's call it 14. Let's call it two weeks. There's a three-week period before the Google dance settles down and then that's when you go and check the SERP. I hope that when he says that he's SERP watching that he's not going in and typing in the keyword because that's another can of worms that we don't want to get into. But I hope you're using some type of rank tracker that you can just go in once every few weeks, not every day. I mean, that's a really good way to get a freaking ulcer, to watch it go up and down, and up and down, and oh, my God, what am I going to do? I have my client, you worry about the client, the report, what are you going to say in the report, whatever.

We make it clear, Google dance, 21 days. Wait for it to clear. Once it's cleared and you see where your Google Stack ends up, that's where you decide what to do next. Now you should, I would have saved the Press Release to link to the Drive Stack once it stopped dancing, if it needed to be pushed up or send it somewhere else. Because if you send that press release anywhere near the stack while it was dancing, or if you link to it, then you just set it dancing again and could have extended the period to, I think it's 70 days, and so you're actually doing more harm than good.

Now I don't have that information. I'm just letting people know that this can happen. So just leave it alone. Leave it alone. The best advice every … and people who are in RYS Academy can attest to it that the best thing you can do once you get your Stack is just leave it alone until it settles at the place where it's going to settle and then you decide what else it needs, whether it's link building, an expired domain for more juice, siloing the Drive Stacks for local relevancy, adding local relevance to that. I mean, there's so many things that you can do, but you can't do anything unless you know for sure where it is and that it actually does need more.

Hernan: There you have it. Yeah. I think we discussed this, it wasn't Mastermind I think, about typing URL in the search engines and the effects of that, but anyways.

Have You Tried Curating Videos Like You Do Content Where You Take Two Different Sources And Mash Them Together?

Glenn is asking “Have you tried curating videos like you do content where you take two different sources and mash them together with a quick intro and outro and citing the sources in either the video, description, or both? Any considerations on that being not cool and getting your account banned?” Yeah. Great question, Glenn. Yeah. We do it. We do it all the time. As long as you're doing, you're citing the sources and you're curating meaning, adding commentary to that video and keeping it original, I would say for the most part, because remember, guys, now you have automated text, sorry, text-to-speech or audio-to-speech, so you will have automated transcription of every video that you upload on YouTube, that you upload.

Have that in mind. Try to keep it as you're curating content, try to keep it as original as possible. Yeah, that's a great idea. That's a great, like, I wouldn't do what someone calls video remixing, which is just blatantly copying someone or mashing two videos together. It's like video spinning or re-remixing or you grab two videos that make absolutely no sense and you get a shitty piece of video after that. I wouldn't do that. But if you want to take the time of going through that, then yeah, definitely, that's a great way of creating content. As long as you're citing the sources and as long as you're adding value to your viewer.

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Has Anyone Found A New Solution For Phone Verifying Accounts For Syndication Rings?

Lori. “Hi everyone.” Hey, Lori. “Happy Hump Day. Has anyone found a solution for phone verifying accounts for syndication rings? We have Verizon phone plan where we pay as little as $5 a month and change numbers as often as necessary. I'm pissed at myself, but I let it go over 90 days without paying and now the plan isn't available. The only plan is to pay 30 bucks, which isn't a lot, but still hoping for another option. I checked with one other carrier but their phones have SIM cards, which means you have to pay for a new SIM card each time you want to change phone numbers. It's so random as far as how often you need to verify accounts. I'm just trying to find the cheapest method out there. I don't set up rings all that often, but I actually kind of enjoy doing it.” Me too, Lori.

“Also at one point, you mentioned being able to purchase phone verified accounts, but I wasn't able to find where it was discussed. I checked on Fiverr and didn't come up with much there. Thanks for always providing quality advice.”

Well, good question, Lori. If I'm not mistaken, Adam, please correct me if I'm wrong, because we are working heavily with the SERP space guys on this regard and, yeah, maybe we will need to ask Roman about this, but how are our VA still doing it? Are they still getting SIM cards on the Philippines, correct?

Adam: I'd have to check. I don't want to say since it's been about two months since I've dealt with them directly. So I don't want to say. Yeah. We can ask you them and figure it out. Let me … Actually I was just talking to Roman. Let me ask him and I'll get back to you.

Hernan: Sure. Okay. That would be cool. We can answer Lori live.

Marco: Actually, the SIM method in the Philippines stopped working. I know that from Jesson. We had to go to the phone verified account and then find the guy-

Hernan: Bulk PVA?

Marco: Yeah. Bulk PVA.

Hernan: Gotcha. Yeah. I think that's Bulkpva.com. I know there's couple issues, but they were having issues with their accounts, but they got it back up, it sounds like. I know Bradley and a couple others got it. And we're calling a thread about that.

Marco: Okay, very good.

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Hernan: There you have it, Lori. I mean, get a PVA account pretty much. There's these other Russian guys which is by bulk accounts, I think it was, bulk accounts. No, this is another one. Yeah. Let me count it down, Lori, and I'll put it on the thread, on the event as well.

What Is Your Insight On The Update From Rel=”Nofollow” To Rel=”Nofollow Noopener” In WordPress?

Greg. “Hi. WordPress as of an update two months ago and now adds noopener and noreferrer to no follow links. rel nofollow has now become rel nofollow noopener and at times rel nofollow noreferrer noopener. What is your insight on this and does this affect anything for us?” Well, Greg, good question. I don't usually, like, if I want to set up a no follow link, I just put the nofollow tag on the HTML code myself manually, because if you're using rel nofollow from WordPress you can get some of this.

Now just to be clear, this is like a safety measure that WordPress is taking. Meaning that I was investigating a little bit before that because I saw this question I think it was pretty interesting. The noopener blank, meaning you click on URL and it opens to a new tab or a new window, they can “take over” or if they, for example, if the target URL gets a lot of JavaScript and gets a lot of resources and whatnot, those resources will be impacting your website performance because at some point they're using an operator called window opener.

That's kind of vulnerability, a safety measure that WordPress took so that means that nofollow noopener or noreferrer means that you're not passing referring information to the target so the target on Google Analytics will not know where the visit is coming from. Okay. That's a noreferrer. A noopener meaning that if you do a target blank, when you click on it and it opens a new window, it will avoid these resources dragging your own page. That's what I understand about it.

Now the simple answer would be get rid of those. The simple answer will be if you want nofollow the links just nofollow them manually on a menu or on even the content itself of the WordPress site. Just nofollow them manually. Just get rid of the noopener noreferrer. I have no data right now that that is impacting in any way, shape or form the performance of SEO because the only thing that you care about on a nofollow is that the Googlebot doesn't follow that link. It stays on your own ecosystem.

Have in mind that the nofollow is just like a suggestion or the bots. The bots can actually follow that link if it wants to. The same with robots.txt there are suggestions on how to treat your website. If you want to block a bot completely, you need to use HT access because again the server is not serving the robot. Okay? That would be my intake on it. I don't know what you have to say about it, Marco.

Marco: No, I totally agree. If you don't want it, get rid of it. Understanding that there is a security issue when you add the blank to open in a new page, because people can then change the redirect or the destination of the window opener object. I don't know if I'm getting too technical, but that's what happens when you use the target equals blank tag. There is a code actually. If you go online, there is a code where you can get rid of it. I would not do that because one of the things that you're doing is you're coding to allow unsafe link target and I don't think that's something you would want to do.

This is a security management measure. If you don't like it, take it out. I would leave it because it's security. This is one of the things where Google gets anal sometimes that you're giving your users this extra, extra security measure. It might actually be beneficial, although right now, as far as SEO, it's neutral.

Is It True That You Emphasize A More Elaborate Landing Page For A Google Adwords Pay Per Call Campaign?

Hernan: There you have it. All right. Let's keep moving. David. “Please talk about the landing page that you suggest for Adwords pay per call. I have heard it's only necessary to run the ad but beyond that serves no purpose. As a result, it only needs to be bare bones. Is it true that you emphasize a more elaborate landing page?”

Okay, David. This is kind of the, I would say local camping turfs and Bradley's turf. I will tell you my experience when it comes to landing pages. Every landing page needs to be confined, even further if you are sending PPC traffic. On this specific example, it would be AdWords pay-per-call or AdWords PPC, or on Manager, for example, Facebook. They need to be compliant, right? Because as a matter of fact when you're launching your campaign most of time, if your account is new, if you haven't run a campaign before, you will get manually reviewed to make sure that your page, even further in the case of Google, but you will get manually reviewed to see if your page is compliant.

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Compliant meaning that you need to check their guidelines, but meaning you have a menu, on AdWords side of things, you have a menu, you have contact information, you have disclaimer, policy earnings disclaimer, those kind of things, so as to make sure that you're not deceiving the visitor. For Adwords pay-per-call, it needs to be bare bones because what you're trying to achieve is people to call, tap to call, whatever. So it does need to be bare bones. Now when you're combining pay-per-call with pay-per-click, then you're getting into a more complicated terms in terms of the landing page, when you're developing a landing page.

Pay-per-call, it only needs to be bare bones because people will not be actually visiting your website. But if they do, you want to have that page to be, number one, compliant and, number two, you want it to be attractive and you want it to convert rather than being attractive. Because I've seen they're beautiful pages but they do not convert, and ugly as fuck pages that they convert at an 80% rate. Okay. I'd rather have leads than a beautiful page, if you ask me. On this case, it only needs to be bare bones and you need to be compliant because people will not be actually visiting your page.

Now, if you're like me, you're combining pay-per-call with pay-per-click. People sometimes will call, sometimes will click on the ad, and you want it to convert, right? But then again, this is kind of the more local camping turf. You are welcome to ask this on some of the Facebook groups or maybe the next time Bradley is here.

When Would You Recommend Implementing Json-LD Markup Via GTM On A Page Vs. Using Microdata?

Cesar is up. One, would you recommend implementing JSON-LD markup via Google Tag Manager on a page versus using microdata? Well, Cesar, if your JSON-LD, I'm always doing emailing. Right? But some people will actually prefer because of ease of use and maybe ease of changing. If you're changing stuff with JSON-LD, not that much anyways, but if you're for some reason changing stuff, then you may want to use Google Tag Manager. At the end of the day, what you want to do is that Google can crawl the microdata. Right? That's what you want to do and it's just a way of implementing. I don't know that there's any benefits whatsoever implementing the one or the other. Unless Marco can tell-

Marco: At the end of the day, it's a personal preference. To me, I'm old school, I code it. I have my own spreadsheet that gives me the output that I want and that's what I use. I go and then I grab it. I copy and then I paste it where I want. That's what I like to do. I could do the same thing and copy-paste into Google Tag Manager. I just don't want to have to go and learn Google Tag Manager because it's just something extra that I have to add on my list of a million, and that would be a million and one things to do. It's how do I manage my time the best? I manage my time the best by using the tools that I already have available.

If at some point I have an open where I can set aside time to go learn Google Tag Manager, it could be that it's more beneficial, especially since it's inside a Google hardboard. Right? We're always talking about use Google properties. It could be that you get a little benefit, a little push from being in there. I don't know. I don't have enough to say. My personal preference, I use JSON plus LD and I implement manually.

Hernan: Yep. Or you can go to SERP space and use the JSON-LD, the markup builder over there. Right? Yeah. You copy and you paste it on your own website. But, yeah, I do it manually too. Last, let's go with Cesar question number two, “Do you think using crowd search to click through your backlinks is a good use of resources?” Yes, Cesar. I've done that in the past. I wish I would have updated data, but I would definitely give it a try because what you're trying to emulate on that case is that you're getting real traffic from your backlinks, which is right now traffic and interaction is the name of the game. Right?

Marco has been saying it for a while. We're working on a big project right now, studying that implies traffic and interaction like real traffic, real people traffic. It's like a day and night, when you have a PBN that's dormant, that's floating down the internet and you have a link from that PBN that nobody visits, and then you have a backlink on Huffington Post, or you have a backlink on Forbes. Not only because it's on Forbes, but also because it will get your shit on the traffic, which is what you're looking for. Right?

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I would say that if you're trying to emulate something like that, I would definitely give it a shot because you're trying to emulate that. Again, crowd search is having some interests right now because this is mechanical and you want to have real traffic. That's why I keep saying the best backlink that you can possibly, possibly build, sorry, is the backlink that will give you traffic. Not the backlink that will only give you links, because think about it, if it's giving you traffic it will definitely give you links shoots. It will definitely be relevant. Okay. Because, let's say that you're commenting on a blog and you're getting a ton of traffic from that blog comment, it's still a blog comment, right? Yeah. In terms of SEO, it doesn't carry much weight, if you think about the link itself, but you're getting a lot of relevant traffic, which turns that into much more powerful backlink, if you ask me.

Traffic is the name of the game. I would say interaction is the name of the game. Authority is the name of the game right now. Yeah. I mean, give it a shot and see if it works. All right, guys. Unfortunately, three minutes, we have to go, unless we have any other announcements. If not, we'll call it. What do you guys think?

Adam: I think that's all we got time for. If you haven't yet checked out the Battle Plan webinar tomorrow, we'll be there and then of course head over to SERP space, check that out if you haven't got your account. Then next week, we got a ton of stuff going on. Keep your eyes peeled for that. I think that's about it.

Hernan: Okay.

Marco: Can I just drop just another recommendation? Guys, I am going to push to raise the price of RYS Academy as high as my partners will allow me. I am also going to push to raise the price of Done-For-You services as high as my partners will allow me because the new training will be implemented into the Done-For-You services. If you're in RYS Academy already, you will probably be grandfathered in or the fee will be minimal. So get in where you fit in and while you can because, I mean, the price is going up as far as I can push it. This isn't just me talking and blowing. You guys know me. You guys have been around long enough to know that when I say something this is what I'm going to do. I'm going to push as much as I can because I think it's totally worth it. So you guys do whatever you want. I don't want to push you into something that you can't afford or that you don't want to do. I just want you to know that this is what's going to happen.

Hernan: There you go. Pretty good. Okay. All right guys. Thank you once again. We see you when we see you. Thanks, Adam, thanks, Marco.

Adam: Bye, guys.

Marco: All right, man. Take care. Bye everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 139

By April

Click on the video above to watch Episode 139 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.




Bradley: I'm getting like half a headshot. There he is.

Adam: Hey, and we are live. Welcome everybody this is Humpday Hangouts, today is the 5th of July. The day after the fourth. For those of us in the US, hopefully everybody's safe and didn't blow off their hands or anything with fireworks. We're going to go through real quick, and say hello to everybody. Hernan, Did you get a chance to play with fireworks or …

Hernan: No, but I did get a chance to fix the camera. Which is pretty cool, so here I am. Hey guys, what's up? No, no fireworks. Just busy, busy working. A lot yesterday so it was a great day, but anyways, so I'm excited to be here.

Bradley: All the fireworks are at the start of Hump Day Hangouts anyways so …

Hernan: Yeah, pretty much.

Adam: Alright, what we're going through go to the introductions, and then I'll let Bradley introduce our special guest who we're really happy to have come on. This is something we haven't really done before, is having somebody come on the Hump day Hangouts, so we're really excited about this, but Chris how are you doing?

Chris: Doing good, excited to be here.

Adam: Awesome. Marco, how's the weather down there?

Marco: It's raining, but it's nice and warm. I'm in the lab and I have a [NDA 00:01:07] with myself so I can't really talk.

Adam: That's pretty hard-core.

Bradley: You're not allowed to think about the shit you're working on, because if you do then you're in breach of contract right?

Marco: Correct.

Adam: Awesome. Let's see I am enjoying some cooler weather, I was just in Memphis and, man, I got lucky it wasn't too hot down there. That was a cool town, so if you're in Memphis, shout out, that's a really cool place, had a good time down there and Bradley, I think you're headed down there soon aren't you?

Bradley: Yeah, I'm going to Memphis next week, which by the way I forgot to tell you yesterday, that you guys are gonna have to pinch hit for me for Hump Day Hangouts next week.

Adam: Alrighty. Sounds good.

Bradley: I'll be [crosstalk 00:01:44] but I won't be here for Hump Day Hangouts, well I'll be driving, and I thought about trying to host Hump Day Hangouts while driving, and I thought that was probably not the wisest idea.

Adam: Yep, not a good idea.

Bradley: Questions while driving isn't smart so, I think I'm gonna leave that one to you guys, but yeah I'll be in Memphis next week, I go down to visit a friend there once every year during the summer. So, it's hot as balls out there though.

Adam: Yeah, well, do you want to introduce our guest real quick and then I've got a few announcements we got but I don't want to keep people in suspense, so you do you mind doing the introduction?

Bradley: Sure. No problem. We've got Pab along with us guys, you guys know him from [RankWYZ 00:02:23] and [Sitewiz 00:02:24]. We've had a webinar with him, somewhat recently, but Pablo's got a lot of SEO knowledge, we were really impressed with how much he knows, so we brought him on as a guest. Adam mentioned earlier, that we haven't brought guest on before. We brought Roman on recently whose partners with us who's partners with us in Serp Space, but this is kind of like having a guest appearance the first time on Humpday Hangouts, so we appreciate you coming on Pablo, how are you?

Pablo: I'm pretty good, thanks for having me.

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Bradley: Good, your audio is much better now by the way.

Pablo: Well, yeah, I know somehow … Known the problem to me, so that's why I've so fast to fix it.

Bradley: Okay, cool. Well, with that, I'll turn it back over to Adam, I just want to mention that Pablo, you're welcome to stay for the entire hour, if you'd like and just kind of contribute in on the questions as we go through them like we typically do, I'm pretty sure you're familiar with our format.

Pablo: Yeah. I'm a regular listen to your webinars, and excited to be on other side.

Bradley: Awesome, well, we appreciate you being here man, so will get to the questions in just a moment, Adam?

Adam: Awesome. Alright here we go, so hopefully everybody's seen this, if you haven't, you haven't been opening your emails, so shame on you, but we got the big Fourth of July sales going on for both, not even both but Semantic Mastery, Mastery PR, and Serp space. So we got some killer deals over there, I know some people already been taken advantage of several of them [inaudible 00:03:50], but go check it out, I'll pop the link on the page here in a second. And then I just talked to Hernan a little bit before we started, and he's got, I've got my tongue tied.

He's headed to get the battle plan updated, because you probably heard that we've had some update webinars about the battle plan, and then we're also going to refresh the battle plan. So if you bought the battle plan, you're going to get the update. If you haven't yet, you should get the battle plan because we're going to be updating that, and that's something that, people who bought it are just going to get it. We're not charging extra for it. Hernan, do you want to add any more to that or is that …

Hernan: No, sure, yeah, we made a really good webinar with Bradley, it was a one hour, almost two-hours webinar, it was a really good value webinar. Where we went through the battle plan step-by-step, you know, it was a really in-depth webinar. So right now, it's like a whole product. You don't get the PDF only with the blueprint, the battle plan. You get the webinar as a bonus, and you also get the bonus site, as I said, you know, 400, $500 worth of content in there alone. Plus secret squirrel webinar from Marco that are hosted on that bonus site. I don't know.

Adam: It's a steal, it's ridiculous.

Hernan: Yeah, it's a steal, it's ridiculous what we are charging at this point for that. Anyways, we have been asked for this blueprint, and we deliver, and we wanted you guys to get some extra value as well, we try to deliver as much as possible, and that's coming. We're going to be releasing version 1.1 or 1.2, or whatever, of Battleplan early next week. So all you guys have purchased will get the new version, all of you guys that didn't purchase, what are you waiting for?

Bradley: Just to clarify we added, the webinar was about two hours, it was quite in-depth. There was a presentation slide that I put together, that's gonna be included in the PDF as well as all the timestamps, because the webinar basically got time stamped, and then that's what … Hernan just sent it over today to our designer to have her go back through and edit and add the timestamps into the PDF, so that when you're going through the PDF, you can just click on the link, it'll take you right to that part of the webinar, so that you can see where we've expanded upon that concept from the PDF, if that makes sense.

It's gonna be a hell of a lot better, and it's just based on some feedback that we had from some purchasers. And that's why we did that, was to put it together so the value is definitely there. Pick it up now while it's on sale otherwise wait, don't, and then have to get it later when it cost more.

Adam: Yeah, that's a good summary I like that. Yep, get it now, save some money or not, pay more, so.

Bradley: Pay more later, Yep.

Adam: Cool, also there's some rumblings, there might be some updates to RYS, I'm just gonna leave it at that, I've seen several people take advantage of the crazy offer we got on the Fourth of July special for RYS. That was a very smart move.

Marco: I just realized how nuts the fucking, sorry, the freaking discount is man, I didn't know, trust me it will never ever be that low again. It's going up, as soon as it gets updated the price is going up. Even if we do a discount at some future point, it won't be that low, fuck that.

Adam: Well, I'm not following that, you guys heard it.

Pablo: I was protesting too.

Bradley: I didn't even know, yeah don't even tell me what it was because it might piss me off then.

Adam: All right, so moving right along. I just want to put this out there too, if you're new to Semantic Mastery, first of all, like I say each time, thank you very much for attending Humpday Hangouts, we appreciate it, we like answering these questions, it's fun for us. We enjoy it. If you haven't yet, grab the blueprint that we've been talking about, the battle plan, please do that, I'll pop the link on the page. If you don't have an account as Serp space, head over there at Serpspace.com. You can get a free account, there's free tools to use, as well as done-for-you services.

So go check it out, by all means there's just about something for everyone at this point. We got a lot of really cool services coming out and when Romans back on with us, next week or the week after, we'll be updating everybody on what's rolling out. That is it, anybody else got any announcements before we dive in?

Bradley: No, just last thing I want to mention just quickly is for new, anybody new watching Humpday Hangouts, also there's a lot of questions in our knowledge base, which is at support.semanticmastery.com. We get a ton of questions all the time that are repeat, frequently asked questions and so we try to catalog most of them on the support site so always check there as well. And then you guys have Humpday Hangouts, you can ask questions here but I would recommend, or encourage you to check the knowledge base prior to posting questions, because if it something that we've answered already many times, it's likely there. And if you ask it on Humpday Hangouts, we're probably just gonna just point you over to there anyways. So just wanted to kind of clarify that.

Marco: And the YouTube channel that has all of the previous hangouts and they're timestamped, so it's really easy to go through them and find what you're looking for.

Bradley: That's a good point. Go to the YouTube channel, click the little search icon, on the channel, right underneath the channel banner and you can search the channel, and it works pretty well. Some of our members talk about how well it is, because we got over 1000 public videos now, I know we got like 1600 videos on our channel, but I think a thousand of them are public, but it's a lot. So I would highly encourage you to go check it out there. Okay. That's it, I'm gonna get into questions guys, can we do that?

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Adam: Let's do it.

Bradley: All right. Alright let's get this going, wrong one. Can you all see that fairly well?

Adam: Yep. [crosstalk 00:09:34]

Bradley: Okay. Paul Facey's up, what's up Paul? This is Bradley, good to see you finally took some vacation time. Thanks brother. I went to a mountain resort and they didn't have cell phone service at all, and they had Wi-Fi that you had to pay an arm and a leg for to use, and it's shitty because I never use public Wi-Fi ever. I just don't like to use it, it's insecure. I literally unplugged from the matrix for like four days and that's the longest I think I've ever been unplugged since I started my digital marketing career.

So it was kind of weird, it was uncomfortable for the first couple of days, then I got used to it, and right after a time I got used to it, I had to come back with a whole bunch of backed up work. So I was just telling Hernan, I'm not sure if vacations are worth it because when you come back, you have a whole bunch of back to work to do and it's very stressful, so anyways, it was fun for a couple days, so thanks Paul.

Did You Notice Any Significant Changes To Overall Adwords Keywords Performance Using The Bid Simulator From The Campaigns Dashboard?

He says, “have you tried or noticed any significant changes to your overall Adwords keywords performing using the bid simulator for the campaigns. All campaigns dashboard.” Paul I never use the bid simulator. I do everything manually. Probably just because I never put the time into wanting to test the bid simulator enough to determine whether it was something I would want to use or not.

And the training that I took, which I've been honest about this before, real clear about this. I got my Adwords training primarily from Perry Marshall, and his Adwords training programs and they recommend doing everything manually to begin with. You can start playing with those as more dance techniques later on. But I've never gotten to that point because I've learned Adwords to suffice for my needs and that's the extent of it. There's so much advanced stuff you can do with all that, and at some point I may pursue all of that, but for right now, for what I need it for, which was lead gen, local lead gen and some affiliate campaigns, which are fairly simple.

There's not really a whole lot of advanced stuff that you have to do, you can do it, but it's not something that you have to do, and I always look at where is my time best spent. Is it getting into the nitty-gritty of Adwords and trying to figure out all of the available options to me or is it getting it up to where it's producing leads and turning profit and the moving onto the next funnel. For me I'd rather set up more campaigns, more funnels then really try to hyper-optimize one particular campaign, if that makes sense.

Now, I could be wrong, I could be missing out on some stuff, but I'm just letting you know my personal opinion on all that, and if at some point if I ever have enough time where I can dig into Adwords even further, I might get into some of the more advanced stuff. Something I'm curious about, but I just don't want to invest the time into it when I've got so many other big projects, you know what I mean?

How To Get More Impressions For Targeted Keywords In Google Adwords?

Okay, in one of your campaigns I have 100, in one of my campaigns I have 190 keywords, which are 90% are eligible with Max CPC bid above estimate first page but with only seven impressions over the last 60 days, what can I do to try to get more impressions from these keywords?

Well, that's a good question, again, without knowing what the keywords are in the exact circumstance, it's kind of hard to tell. But if you have, let's say CPC above first page bid … Yes, so Paul when I've had ads that don't serve correctly, like they're just not getting served properly even with my bid score and everything saying that I should be high enough, is increase your cost per click bid max even more. Sometimes, go high with it. Google's not, I don't know what range you're working in, but let's just say your max cost per click right now is set to $10. Set it to 15. That's a 50% increase. It's not like Google is going to spend that $15 click.

But if you go way high on your max CPC bid, then a lot of times that will earn you a spot, it will improve your quality score and it will start getting impressions and then what you want to do is once you get bumped up to the top of the page where you'll start getting more clicks, then you'll start backing it down. You'll start backing that max cost per click down. In fact, if you get a few clicks you can look at what your average cost per click is and you can just keep your max CPC bid just slightly above that. Okay, now remember your quality score is going to factor into all that as well because there might be other advertisers that have a higher quality score, that are paying less per click than you are, because they have a higher quality score.

And remember the number one factor for increasing quality score is your click through rate. So that, again, having your ad in the proper position is going to also increase the click through rate. It's the ad copy itself but also positioning, the placement of the ad itself, right. Because if you've got an ad at the bottom of the page and nobody ever clicks on it, it's getting impressions because that page is loading, but you're not getting clicks because it's at the bottom of the page, that's going to lower your quality score because your click through goes down.

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So my point is, sometimes you can have really compelling and awesome ad copy, but it's still not getting click through rates, or any click through's because it's not place where people are seeing it. So you need to increase your CPC bid to get it to go above everybody else until you start getting clicks. Then once you start getting clicks you can start backing that max CPC down and keep split testing your ad copy until you get the highest click through rate you can possibly get. And that should level out to where it will keep your quality score high, and you'll still get click throughs, if that make sense.

So sometimes you have to break some eggs to make an omelet, does that make sense? So for me, with as words, I know right up front that the first 30 days of an Adwords campaign, I'm gonna lose money. It's almost guaranteed. Some of the local Lead gen stuff, like the ones that I'm familiar with, I can make a campaign profitable in 30 days but for the most part or if it's a new industry that I'm not familiar with, a new set of keywords or whatever. Then a lot of the times I realize going in, that about the first 30 days I'm probably going to lose money but within the next 30 days it should start to break even and possibly even become a little profitable. Within 90 days I should have a solid profitable campaign that I can run pretty much indefinitely. With little maintenance, if that makes sense. Anybody wanna comment on that?

Pablo: No, I think Bradley you nailed it. Every Adwords campaign is so unique that you really need to dive into it because it will definitely, I would say that the way it's set up and the competition, the way your landing page is set up, will definitely affect the way is performing, right. So yeah, I would say that you nailed it without having that much, how I put it, that much background, if you would.

Bradley: Yeah, because they click the rate, remember guys, your landing page only needs a couple of elements for it to pass the quality score test or whatever. Where it says, there's three parts to the quality score, the landing page, ad relevancy, what's the other one? I can't think of it off the top of my head. But my point is the landing page experiences is what they call that, landing page experience, it really doesn't matter.

I've experimented with trying to add copy, adding more copy to a page and all these different kinds of things to try to get them to manipulate that landing page experience score and honestly I've never been able to find any direct pattern with like, more copy makes a higher and all that kind of stuff. Typically, if you have certain elements on the landing page that's all it's going to require but that's not something that will affect your click through rate, does that make sense? That will only affect your conversion rate. So it's not something that I worry about until … I start worrying about conversion optimization after I've optimize my ad campaign so that I know that I'm getting clicks.

If I know that I'm getting clicks on the landing page and they are not converting, the first problem is always getting the clicks, right? So that's why I always focus on ad copy and getting the click through rate up first. And then I just start off with one landing page, you guys, and once I get to where the click through's, you know the clicks or click through rate, to where it's an acceptable level for me, then I'll go start working on optimizing the landing page. So anyways, Paul, it's awesome because you keep pursuing this ad word stuff, you may end up training us or me, at some point about using bid simulator and that kind of stuff, because it sounds like you're even getting in a little bit further than I have. So let us know how you're doing with it.

How Would You Setup A Revenue Share Campaign For A Home Building Business In Google Adwords?

Mohammed's up, he says “Hey guys, I've been setting up a revenue share Adwords campaign for it while now, it's been active since last Tuesday. Search beta.” Okay, it's a home-building company. “My question today is how long should I wait before change anything or start an alpha campaign, so far I've gotten 11 clicks, seven of them relevant but no conversions. The search point for this industry is low in my area, I've only spent about 50 bucks so far, so normally I wouldn't be too worried but since the home-building business gets the most buzz in the summer months I'm getting anxious. At the same time I don't want to be too hasty with knee-jerk changes.”

Yeah, that was kind of the problem Mohammed. If you went through Local Kingpin, I was trying to force the alpha campaigns too quickly for that. So that's why there's several update videos in local Kingpin, just clarifying, explaining exactly that. That I was trying to force that alpha campaign too quickly and I know exactly what you're talking about in the building industry, the home-building industry Mohammed. I'm working in that industry right now as well. It's like you don't get a flood of traffic for those keywords.

Even in some bigger cities I'm still not getting a lot of traffic, not like I do for tree services for example, which is just crushing it during the summer months. I understand, but the thing is those leads, you got to remember, consider those leads. Like an average kitchen remodeling job on the low end is about $20,000. So a $20,000 kitchen remodel lead, you don't need very many leads to be able to do really, really well or to produce a few leads for the business, for the business to do really, really well. So although we don't get 25, 30 leads a month. Just a handful of leads a month is okay.

Especially if the contractor has any decent closing ratio. You're doing revenue share, which is what I recommend doing and that is something you need to consider. Because it is high-margin, I don't know what your agreement is on the revenue share side of things, but it's very, very lucrative. I know for remodeling type leads, or home-building, general contractor, those type of leads, you're talking about some fairly large contract prices. So if you're on revenue share, you could be making a pretty penny per lead generated.

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Or at least for closed lead, if you're doing revenue share, right. And so, again, I wouldn't, I would be more patient, Mohammed, which is what I learned through the whole Local Kingpin process, was to be patient. You have to determine what the threshold is, to decide or to prove an alpha campaign. What I mean by that is, I don't think 11 clicks, with only seven of them being relevant is enough, unless it was an exact match term on all seven of those clicks … That generated that, an exact match keyword that you generated the click from.

In which case, I would say will that's probably good enough to set up a alpha campaign, but my guess is seven of your relevant clicks, they're probably all not the same search query, they're probably somewhat similar but not the same exact search query so give it some time. Like I said with something like tree services, I might want to wait until I have 30 clicks, and then look at the data from the search query report and determine out of the study clicks I might have eight clicks, which would be almost 25% of them, for an exact match keyword, in which case I would turn that into an alpha campaign.

A single keyword ad group for an alpha campaign, if that makes sense. All right, but for remodeling, it might take you three months to get, or home building, remodeling, that kind of, general contractors, they're all kind of relatively the same and it might take you two or three months to get 30 clicks. So you might want to lower the threshold a little bit, but really the idea is to be patient, continually look at your search query report and you'll start to identify keywords that are consistently being queried and then clicked. Those are the ones that you want to create the alpha campaigns for, but just be patient. Okay. All right, anybody want to comment on that? Probably not. We can get out of Adwords, I think, now.

How Would You Promote A Video That Is Already Uploaded To A Client Channel?

Alright cool. Columbia's up. Columbia is awesome, she's here all the time and she's always very engaged, so once again thanks for being here Columbia. She says “If a client wants to promote a video, which you want to do on your own channel, but they already have it uploaded to YouTube on their own channel, do you need to have them remove it from their channel before you upload it to your channel? It would seem you we get duplicate content strike if you upload a video already on someone else's channel.”

No, Columbia that's untrue. You can upload the same video to as many channels as you want. Now, you might end up, YouTube may … I've never had any issues with it, look, let me explain. When I've taken somebody else's video, downloaded it, and then uploaded it onto my channel, without their permission I've had a copyright strike, or somebody's reported the channel. That kind of stuff, I've had that issue happen but when you've got, when you clear it with your client, and you say “Listen, my channel is built up such that I can download your video, upload it to my channel. You can keep it on your channel to Mr. Client, Mr. Business owner, but I'm going to upload it to my channel as well, because my channel is built out, and it has the authority, blah, blah, blah, it's gonna help to give more exposure.”

As long as you clarify that with them, you're going to have no issue whatsoever with uploading that same video to as many YouTube channels as you want. However, you can avoid even having to do that if you set up to Youtube [like recipes 00:24:01], and those are in syndication Academy in the updates. One of the last two or three months I went through the like recipes again. On how, or like Applets I should call them. And you can just go like that video on the clients channel from your syndication channel.

And it will syndicate their video through your network. I still recommend though, however, that you would upload it to your own channel because that gives you ultimate control. If you just go and set up with the like Applets like I'm mentioning and trigger a syndication through your network because of that like Applet, then you're basically boosting their video on their channel. Now there's nothing wrong with that but you guys know how we talk about always try to maintain control as much as possible. So that's why I recommend always downloading and uploading, just clear it, make sure you get permission from the business owner first, right?

I've had people question “Why would I want to do that when it's already on their channel?” and I explained to them “Because my channel is built up, my channel has all the syndication networks attached. Everything that needs to be done to get more exposure to your video.” I don't talk about rankings much unless that's what they want to hear about. But I talk about more exposure, and if they say “Well, why can't you do that all my channel?” I say “I certainly can but it's going to cost three times as much” or whatever. Like I'll quote them three times what I quoted them originally, because I'll tell them because you don't have all the infrastructure in place that I do. Does that make sense?

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I have never once, in the four years now that I've been doing this type of stuff with YouTube videos for clients, I've never one time had a client come back and say “Oh you know what, I'll pay the extra to have you optimize it on my channel.” Never once, so I don't think you have anything to worry about.

Is It Feasible To Promote A Video Already Up On Someone Else's Channel Instead Of Putting It Up On Your Own Channel?

Okay. “Also, how does this work if a marketer has it up on that marketers channel, but they don't want to take it down or the client does not want to ask the other marketer to take it down, is it feasible to promote a video already up on someone else's channel instead of putting it up on your own channel. I strongly prefer the control of having it on my channel, thanks.”

Yeah, you could. But again I would never do anything to benefit a competitor. Which it sounds like, maybe they had another marketing agency or consultant or whatever doing some work for them. Yeah, you can call, you can do some outreach and ask if they can take it down. I don't know that they'll honor it, but if they're decent people, they should. I wouldn't worry about it. I'd just leave it up, but I'd just downloaded and uploaded to my own channel, Columbia. Look, I like the path of least resistance, guys. I'm like easy, so I try to avoid all that crap if I don't have to. Trying to outreach and all that other stuff. “Hey would you mind taking the video down, blah, blah”, for me just leave it up, what harm's it doing?

Is It Okay To Set Up An Expired Domain To Auto Post Using RSS Feeds Similar To The Way Tier 2 Syndication Networks Do?

In my opinion. In fact, I'd probably go find the video, make a comment with a link to your video on your channel in that video. See if it doesn't get filtered out, right? All right, cool. Ryan's up, “Hey Bradley would it be a bad idea to set up an expired domain auto post using RSS feeds similar to the way your two syndication networks work? Another web two sites can get away with auto posting from RSS but I never tried on a self hosted WordPress site.” Yes, Ryan, you certainly can. You certainly can on a self hosted WordPress site. You can, I don't know why.

Years ago when I did a lot of PBN stuff, we had a lot of automated PBN's that we would do stuff like that with I don't typically like to do that, so much anymore. But you can do that, it's possible. Anybody wanna comment on any of the stuff? Pablo you want to jump in on some of these man?

Pablo: Well, because we do content creation so I'll back you, I'm not a big fan … Let's just say, probably not correct to say I'm a big fan of [inaudible 00:28:08] but of course the relevancy is critical, nowadays and just general content. Well, depending on the purpose to [surf 00:28:20] if you want to fill out the content, your blog or your network so that RSS will work. I guess the concern here is to be good content, it works for a while, so they mix in big chunk of content, but to build an authority, and Bradley, you said you don't build PBN's any longer, and of course I work with those who continually building PBN's. The advice here is to rank PBNs, the authority of the domain doesn't work any longer. To get the site authority, you need to rank your PBN and in order to rank your PBN, you can't really [pause 00:29:10] generate your content. So, that's the answer, so if you want to keep it alive, if you want to fill it in with the content. To maybe get more index, you can post general RSS, but if you want to build the site authority, get it rankings, that will not be enough.

Bradley: Yeah, again I don't like to do the whole automated posting stuff anymore for PBN's, especially tier one stuff, guys. I think it's really important if you're going to be doing that kind of stuff that it should be out beyond tier two or even tier three maybe, because to me I don't like that automated anything pointing anywhere near my money side anymore. I think that something that within the next … I can't predict this but, and we've been thinking this for years now to be honest with you, at some point that's going to become a really, really negative ranking factor.

It is such now, but they're still ways to get kind of around it. But I think it's days are numbered is my point. So I recommend that if you're going to be doing that kind of stuff, Ryan, that you stick with that for like, YouTube networks. If you're trying to add relevancy to YouTube networks, that's a powerful strategy for that because we don't have the issues that we do with self hosted sites. But if you're doing this kind of stuff to build relevancy to a money site, I would recommend that you keep that several tiers out.

Okay Columbia's up again. She says “I have an excellent prospect in a very high ticket tech industry. We're discussing PPC. –

Pablo: Hey Bradley.

Bradley: Yeah.

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Pablo: Sorry, just one second comment. Since you said that, you believe that it's the automated content have number days. So I, probably express opposite, the elevated content is the future of Internet content and -[crosstalk 00:31:05]

Bradley: Let me clarify then, what I meant was just republishing other people stuff.

Pablo: Okay. So I'm backed up, we probably shouldn't, and the way it works, especially the way of worked with the … It still works for local. And so many systems abuse it with the plug-in and cheap [talk-ins 00:31:23], just changing literally name of the cd and … That one will die, I'm surprised it still not. I don't know which part of the local algorithm still keep it alive, because it doesn't work anywhere but in local, and it's just number of days. That's, I agree. Limited time before the [inaudible 00:31:46]. There's something and local addition to make the content works differently than everywhere else.

Bradley: Yeah, but even so, I totally agree with you 'cause we've had people for years now say that for local sites and lead gen sites and such, that they just swap out the city names. They just duplicate the same damn site and I know that that works, I haven't done it though. For years, I haven't done that, because I've always expected at some point that to stop working. Like you just said Pablo, I'm really surprised it still works in their local algorithm.

Pablo: There are a few things that, like overdue to be banned. It's like, remember the law like the exact name domains. It still works but generally, there's some fraction that doesn't work but generally. But it was overdue every year there was a prediction. No longer exact name domains will stop working. When it stopped working, nobody was surprised. Everyone was kind of expecting it for a long time. That the local content, which was pretty much duplicate content, it's one of those. Everyone knows that it will stop working, and there will be no surprise by then, it will be just, you know what, all those thousands and thousands of pages, sites, they will be fixed in no time.

How Do You Implement PPC, SEO and Content Marketing For A High Ticket Tech Business Using Semantic Mastery Programs?

Bradley: Yep, totally agree. Okay cool. All right so let me get back to Columbia's question. She says “I have an excellent prospect in a very high ticket tech industry, we're discussing PPC SEO and content marketing, and will be using lots of networks and other resources from Semantic Mastery and Serp Space. I'll plus one that. What would be the best order of implementing the three areas of PPC, SEO and content marketing, given the resources I can access with Semantic Mastery and Serp Space, and what services should I include to get a highly visible result quickly for the client? “

My go to, Columbia, would be start off with PPC. Focus all your attention and energy on the PBC campaign for the first few weeks just to get it set up. You can get high visibility results quickly with Adwords. Plus that will give you data. We'll show you the keywords that you're getting the most traffic from, the most clicks from. You'll be able to start optimizing for conversions. Then once you have all that data, that the PPC campaign can provide you. You can start working on SEO and content marketing campaign using the keywords and the queries that were identified through Adwords.

The reason I say that is because forever and ever I never did any Adwords stuff, and I would just go in, and I would do market research and keyword research, and all that kind of stuff and I would think that I would know what the best converting keywords would be and all the other kind of crap. And I would start my SEO campaigns and content marketing, which is one and the same in my opinion now, SEO and content marketing and I would be targeting keywords that just didn't convert very well or just didn't really provide the traffic that I was looking for because people were looking for other keywords and other search queries. Until I started using Adwords, I didn't realize how much money I was leaving on the table by not identifying the proper keywords right up front. Adwords will give you that ability, to identify the keywords right up front. You'll know, because you'll be spending money on keywords and clicks, some of them will do a lot better than others. The 80/20 rule absolutely applies.

Where 80% of your traffic will come from 20% of your keywords, and in fact sometimes is more like 90/10. So my point is you don't want to be spending a whole bunch of time focusing on all these other keywords, except for content marketing, it makes sense to focus on long tail terms, but my point is start with where your high-volume traffic and high converting keywords are first and then you can start working your way down from there as far as going towards longer tail kind of stuff for marketing.

But if you build your foundation, you start with those keywords that you know are gonna give you the most traffic and gonna convert the best. Your best performing keywords in other words. You start with those and you focus your SEO attention on that and your content marketing on that, you're going to get the most bang for your buck, and you'll avoid spending time and energy, and money on keywords that aren't going to produce for you. So, again, I highly recommend you starting off with PPC, I've mentioned this many times on Hump Day Hangouts, guys, for most campaigns now, especially if I don't already have a good understanding of the industry, I don't even start with SEO anymore, unless I'm doing some spam stuff with like YouTube.

But for the most part, if I'm gonna go through the trouble of setting up a website or click funnels, funnel or something like that. I'm gonna set up an Adwords campaign to start with and then I'm gonna run a few hundred dollars in traffic through it first, before I start even developing my SEO campaign. And that's just so I know what data, I know where the real traffic is.

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MALE: If I can add something, Bradley, I love this approach from Columbia, way to go Columbia, because you're approaching with all of the tools that you have, and I think we talked briefly about this on the last Mastermind, how you can position yourself from an SEO, or whatever, into a consultant. Into a traffic and business growth consultant. I think this is a great approach by Columbia, because he is saying I can use PPC, I can use SEO, I can use content marketing, you can use email marketing, you have all of these little tools, or large tools.

You have all of these tools to your disposal right now that you can use, right? To bring the client results. That's how you position yourself in a way that you don't have to choose either or, but you can use all of your tools in your arsenal that you have, so that you can bring results fast and then sustain those results of make them grow in time. That's how you get the big bucks, that's how you charge 10 times more than you're currently charging for your clients, because you have all of these tools.

The main point of everything that we are doing, Semantic Mastery and Serp Space, is that you have pretty much a one-stop shop, for all of these little, for all of these tools that you need to grow a business. Not just to get more traffic from Google, or not just to get more traffic from Facebook, or Adwords, but literally to grow a business. And this is how you do it, you go all and with all of your tools and you apply them as you see fit. I totally agree with Bradley, start with a PPC campaign and then you start developing at the same time, you start developing content marketing and SEO.

Because that's gonna kick, you know three or six months down the road. In the meantime you have all of these data that you can use in terms of conversions, in terms of keywords, in terms of product pricing, app sales, there's a bunch of things that you can offer and that's why I love this question. That's why I think that if you are struggling when it comes to approaching clients, if you're positioning yourself as an SEO, just know that you can go bigger, broader, and you can use all of these tools to actually bring more leads and more results.

Nowadays we approach, every time I approach a client, or every time we as a team, Semantic Mastery, approach a project. We say “Okay, we're going to start with this, and that, and that, and that” and we bring results that allow us to leverage all of these knowledge in the experience And that's exactly how you guys should be thinking if you want to grow your business over the next one to two years.

Bradley: Yeah, and last just part of that as far as like, if you start with PPC, or start identifying the keywords where the traffic is, that kind of stuff. Then you can start developing your content marketing and your SEO plan and that's pretty straightforward because that's outlined in the Battleplan, for example. Exactly what we would do for that, far as the steps. Obviously, it makes sense to first identify where the traffic is anyways before going through all that. And, again, that's why I had, for many years, just done it kind of backwards because I never wanted to learn Adwords, it was just something I didn't want to do. And I was always really able to get a lot of success from SEO anyways, without needing to learn it, but as SEO continues to become more and more complex. More and more ranking factors that we have to take into account, all of that, to me I don't want to spend a lot of energy and attention on something, unless I already know, it's going to be successful beforehand.

The only way I could know that now, without setting up a campaign and hoping for the best, if I just started with SEO, would be to start with PPC and just know, again, if you understand that you're going to throw a few hundred dollars in traffic at something up front, expect to be pissing that money away. I mean, essentially you're not because it's research, so you're just spending money on research. Right, that's the way I look at it, its R and D, it's research and development. So I don't mind spending some money up front, knowing that it's going to identify and make my job easier down the road.

What Is The Best Method To Add A Link To Google Maps To A Press Release Via Press Cable?

Okay, Greg's up, he says “Best method to add a link to Google maps to a press release via press cable?” Greg, I would say the same as any other press release service, you just link to the map. What I mean by that, you can use anchor text because it's a Google map, not a website remember. So you can, you can use the short URL, or the long URL, I typically just shrink it down in the short URL for the map, the Google map because it's just prettier and the other one is like dumb long with at signs, and all kinds of stuff in it.

So I usually just shrink it down to the short URL, but then you can do either an anchor text link, or you could do a naked URL, whatever you want. Just add the link. You can't embed it, I don't think any press release service that I know of, at least none that I tested will allow you to embed a map but you can link to it. Again, I don't hesitate to use anchor text links on those because it's a Google property.

Marco: If I can just add a, I'm gonna a little nugget in here for people. Make sure that if you're going to a map URL, that you are using the 301 version of the map. Google has several versions, some of them are 302s and they won't pass anything, you'll throttle it. Right there, if you use that link, but if you go in, I'm not going to tell you how you have to go figure it out for yourself, but if you find the 301 version, of the map. Shorten that and then you're good to go.

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Bradley: Or just grab the long URL and shorten it through the Google shortener. You can do that too. Same thing.

Marco: The thing is. The long URL is sometimes a 302.

Bradley: Oh, really?

Marco: It depends on which one you're grabbing.

Bradley: Right, okay. That's curious because I haven't, I don't look at those every time so that might be something I have to add into my checklist before doing it. That's a good point Marco, thank you. All right, keep moving, we only have a few questions left anyway so.

Would A Spun Press Release Converted Into A Video Plus Embedding It To A Post Cause A Duplicate Content Issue?

Quit this house says “Will this trigger a duplicate penalty? I have an article I want to spin and then convert it into a video, syndicate that video, then embed the video into to the article, then syndicate article.”

Look, duplicate penalties only occur on the same domain. So I don't know specifically what you're asking about, are you talking about syndicating that article to a bunch of different properties and that causing an issue? That's not the issue, the issue is when you have duplicate content on the same domain. So I don't know. Again, it's kind of hard, because I'm not sure where you are talking about using this. Where are you worried about a duplicate penalty? Are you worried about that from it being on other, the same article being syndicated on other properties? Because if so I wouldn't worry about that because that is essentially what the syndication Academy method is all about, syndicate.

Now remember you're supposed to give proper attribution to the original source, wherever it was originally published. If it's a spun article, as long as it's the same version, not like a different spun version on each different property, then you can cite the original source but if you spin it before it gets published on other locations to where it's a different version of the article then you don't to attribute or cite the source because it's a different article at that point.

I don't like to use spun content on anything anywhere near money sites, that's kind of what we are talking about earlier. With automated content as well. What I mean by automated is, again, I mean just republished stuff. Other than my own content from my own syndication network, does that make sense? So, again, I don't recommend if you're doing the spun stuff, if it's purely for SEO stuff, you like churn and burn, whatever, do whatever. But I'm saying, I always look at my … I try to always treat my websites as long-term assets and so that's something I don't like to do.

Obviously we'll use a lot of spun content and stuff many tiers out, but Marco's been seeing in the lab recently, Google's looking back several tiers now. So I'm even kind of concerned about doing a lot of that stuff, two, three, four tiers out. Anyways, I don't know if that was a really good answer to that question guys, but it's kind of hard because I'm not really sure what he's asking about here.

MALE: Yeah, I'm not sure either unless he's talking … If he's saying that the spun version of the article is going to be the video.

Bradley: Yeah.

MALE: If that's the case then no, if you're going to make it a video, why would it be a problem since it's on video. Google's not that sophisticated yet where it's reading video.

Pablo: This is how I do it. There's two, if it's case that of course is not a duplicate content, if it's the same content in the video.

Can You Provide Any Insight On A Low Authority Website That Randomly Started Ranking For A Big Phrase That Was Totally Unsuspected?

Bradley: Yep. Okay, cool, we're almost done. Skye says, and where almost at time too, so this is going to be good timing today. It says “Can you provide any insight on a low authority website that randomly started ranking for a big phrase that was totally unsuspected. The ranking help for a few months then dropped to page three or four for the past 90 days. Engagement signal CTR is the only thing I can think of, no back linking done was on the page and not much back linking has been done to the website, not much internal traffic going to that page, and no social signals to that page.” Yeah, that would be my first guess, Skye. I think that's a pretty logical assumption is to think that engagement slash CTR, click through rate, is the only thing.

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I know we've been playing with some testing, I know Marco's seen it, I've seen it, and Roman from Serp Space, he's done a lot of testing and we've all seen the ability to rank on engagement signals alone and Google now, which is insane. Even for some highly trafficked terms too, wich is nuts. Now, again, the stick ability, the stick rate of that is such that, that's where that creates a problem right. If you get a bunch of engagement, unless it's sustained without traditional SEO, like the links in the stuff that we normally would do, that ranking can start to subside, it can start to drop. That's what I've noticed, but a lot of the times … And that's why, guys, we use CT spam tools, click through spam tools. By the way, we're working on a case study for that in the Mastermind to test various CT spam tools. Anyways we'll have more on that in the coming weeks because we got a test in-progress right now. But the whole point of that is to start to get those engagement signals to help that listing to rank, right?

To rise in the ranks, in which case you can start to back the artificial traffic off because it should be generating more natural traffic based upon its ranking position. The problem occurs when, if it's kind of like a trending term or something that's viral or hot at the moment. Those type of things, you can rank those on engagement signals alone because they get a lot of viral activity, but then when that cycle has passed or whatever, and it's no longer a hot term, the traffic declines, that's when you can start to see it drop. Unless you are sustaining it with additional CT's and engagement signals or doing traditional SEO stuff like backlinking to it and that kind of stuff, which can help it to stick.

At least that's been my experience, I've been playing a lot with, the last few weeks, and I know I've talked about this but with press releases. I notice a lot of that same kind of stuff applies with press releases. A press release will get published, various versions of the published press release, or different media sites that it's been published to will rank and that stuff is very fluid. It shifts around from day to day, which ones are top ranked and that kind of stuff.

What I found is by sending traffic, if you select one of them, and then you send traffic to it, and I'm even sending Fiverr traffic gigs to press releases right now, guys, again, We're going to be doing a whole bunch of training on press releases in the coming weeks. We'll probably create another course for Semantic Mastery, or mastery PR about it, based upon all the testing that I'm doing. But I'm even taking Fiverr gigs from traffic, or traffic gigs from Fiverr, excuse me and sending those to press releases and getting them to stick. I'm talking weeks later they're still ranked.

So, again, personally, based upon your question, Skye, or your comment, I would think that it would be click through rate and engagement signals but without obviously analyzing a little bit further, I couldn't tell. What do you guys think?

Pablo: I'll jump in. So [inaudible 00:49:55] internal structure, [inaudible 00:49:58] usually refer to the well thought architecture, but any internal link is in some way a structure. So, let's say, if you get a link, or again we're not seeing the site, but you might have a link from the high authority [inner page 00:50:13] and the page itself, let's say the homepage, it might [inaudible 00:50:18] for this term because the Google map now assessing the content.

But the page itself, the high authority page internally linked to other page that Google considers to be very valuable for the specific term and that might be another factor to what adds to the ranking of the page. Well, there are no external links built to the page. Although, I will also support that the engagement is extremely important nowadays.

Bradley: Yep. Quite a shift in how the algorithm works, guys, in just the past few months we've seen a lot of shifts. Different things that we can manipulate for ranking signals and it's in Google's attempt, as always, to try to reduce spam, but it's our job to figure out how to spam what they tell us can't be spanned. You know I mean? [crosstalk 00:51:19] You want to comment on that? Okay, he must be muted, I'm sorry, Pablo, were you going to say something?

Pablo: I was about to say there that the engagement and interactions, my view of this is Google is building links and will be building links, but how they view links is changed and evolved over time. Started with a simple link, then they were using anchor text as an indication what kind of type of link it is, then they moved into analyzing the content more and more, so they now can tell the context of the page, link in page and how relevant it is to decide is promoting, when they try to move a lot of link spam, they moved into the main authority.

This is where we see, the fact that like early PBN's kind of dominate the [menu 00:52:23] building. The next step, the current step is just evolution of how they treat links. They have engagement as a multiplier to the value of the link. So maybe view traffic is still kind of a way of traffic to your specific site, but it's engagement through all of the links. In the past you build 200, 300 links and depending on the main authority, every link will have value and will be combined value of link and profile.

We can do exactly the same now in terms of engagement and traffic. So the page that has the link to your site, get engagements, and very often it's not necessarily even click through to your site. Although click there is great, any interactions with the page containing the link become value multiplier to the link. When Google said that they were going to kill, they will stop penalizing PBN, any sites penalizing links. I think this is exactly what they meant. Since they shifted towards a measurement interactions with the page, they said we're going to ignore them in the real-time. How it is, no interactions with the page, no click through, and no activities on the site, no value. There's a spike in interactions, spike in activity, the link has large value. Time goes on, the page goes in archive, nobody visits the page. It just naturally losing the value.

Then there will be … If they continue, not if, they are moving to this direction because they have so much of the data from Chrome, from Google analytics, from android, from all over. It's just natural way knowing 80% of the links, and they'll be chasing to analyze every link for way so long. Now they're gonna be just [inaudible 00:54:30].

Bradley: Yeah, I totally agree. That's real interesting, like I said to see how it to evolving, guys. It's kind of fun, this cat and mouse game that we play. It's becoming even more tricky so to speak but –

Pablo: Bradley, I don't know if, since you mentioned the[inaudible 00:54:49] so we released a couple months ago, a couple weeks, two, three weeks ago. Our diversion of interaction, and activities in the [inaudible 00:55:01].

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Bradley: Yeah, I saw you have your traffic tool now, Insider Rankwiz or whatever. Pablo, just so you know, the CT spam test that we're doing, is going to run in phases. We got the first phase running now. Once the winner has been identified from that, we are going to compare that against a few other tools and yours is already in queue to be one of the next tools we test.

Pablo: Because we have a variety of campaigns and the premise, the idea we built in our tool is not specifically sending traffic to specific page. That was working eight, ten years ago when the early CTR simulators were searching Google and clicking through, because Google will mostly rely on the activity … Way before RankBrain, Google would measure interactions all the specific to search results and CTR simulators more popular 80 years ago. The approach was all kind of the same, and the traffic end up on the same page through the one property, Google search and that's great.

Now when there are variations of different traffic sources it could be perceived maybe by literally sending traffic to your site, which is not what we put in the concept of our traffic simulator, as I said if you look at the traffic interaction with any of your banklinks, as your value multiplier, it means that you're not going to raise the value of the link by multiplying that many times, extending traffic. But the same as, compiled with that, if I could have several tools, links, and you can raise it by 10% the value of the link. The combined effect of the link and profile will grow tremendously, so we sent traffic because we have all the link building stuff, we send traffic, we have several campaigns including visit and click. So our concept is specifically sending interactions through everything that is linking to your site.

Speed Test For Responsive WP Theme Versus Responsive HTML Pages

Bradley: That's awesome. All right, we've got to wrap it up, guys. The last thing, let's see, Paul says “Hey Bradley, I've been running a test with between a responsive WordPress theme versus responsive HTML pages and I'm seeing a little boost with my campaigns. Also when I test page speed with Google page tester …” Which by the way, Paul, the Google page speed tester is Junk. Maybe try like GT metrics or something. Or what is the other one, Pingdom? Something like that to check page speed, I know the Google tester we had, Clint Butler, on one of our mastermind members do a guest presentation on one of our Mastermind webinars, I don't know, about a month and a half ago.

He's a savant when it comes to page speed stuff. He's awesome and he was talking about Google page speed tester being junk. Check that out, just check out GT metrics and stuff like that, it should help. Okay. All right, guys, we've got to wrap it up. It's five o'clock, there's no other webinars today. I think we're good until next week. Am I right? Do we have anything scheduled between now and next week?

Adam: Looking right now let's see what we got. Nope, we are good.

Bradley: Okay cool. All right, well, everybody enjoy the week and we'll see you all next week. Thanks Pablo for being here.

Pablo: Thanks, guys.

MALE: Bye everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 137

By April

Click on the video above to watch Episode 137 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.




Adam: I got some, but … okay. All right, well, there we are. Hey everybody. We are live, only one minute late. We were scrambling; not gonna lie, but Bradley got everything sorted out so here we are, and this is Hump Day Hangouts episode 137. Today is the 21st of June, so we'll do our thing real quick and say, “Hi” to everybody, and then we will get started. So Chris, how's it going man?

Chris: Been good. In a heat wave here in Austria.

Adam: Yeah? What do you … What kind of temperatures are you dealing with?

Chris: 34 degrees celsius-

Adam: Yikes. That's like 90 something I think, right?

Chris: Yeah, 93 or so.

Adam: Yuck. All right. I'll pass. I'm living in luxury, man. It's like 75. This has been awesome. Hernan, how about yourself? You got like six feet of snow or something or what's going on down there?

Hernan: No, doesn't snow actually. It doesn't actually snow in Buenos Aires, so it's not even funny. You know?

Adam: Okay.

Hernan: Yeah, get the all humid cold, but it's not even fun to go out and … But anyways, yeah, I'm excited to be here. I'm excited for tomorrow's webinar for the Battleplan members so it's gonna be a lot of fun and I'm excited to be here.

Adam: Awesome, awesome. Marco, how you doing man? It looks pretty nice there. I'm guessing the weather's probably pretty good. Maybe.

Bradley: Maybe he's muted.

Adam: Maybe not. All right. Well. I'm gonna go with the weather is probably pretty good but we'll fill that in later. So Bradley, how you doing man?

Bradley: Good. I'm glad that I got it fired up at the last minute, man. It was my Chrome cache was, I guess, clogged up I guess two gigabytes of cache is enough to slow down a browser.

Adam: Imagine that.

Bradley: So I had to shut everything down, run CCleaner and then start it back up and it took longer than I expected, but we're here, so better late than never.

Adam: Good deal. All right, well, just real quick, if you're new to Semantic Mastery, first of all, thanks for showing up to Hump Day Hangouts. We certainly appreciate it. You should definitely check out the Battleplan. I'll share that link shortly below and then, also if you haven't yet, for some reason, signed up for your free account at SERP Space, head over there. We got the Done-For-You services there and also a couple free tools with more coming, stuff like Mark Up and stuff like that.

And then, before we dive into stuff I just wanted to share this. This is like Adam's little book report minute. I've been taking my book reading up a notch. I'm trying to knock out a book like every week or two, and so this is “High Profit Prospecting.” Let's see; who's this by? Mark Hunter. So, good book so far. It's exactly what it sounds like. If you're someone who does outreach for customers, who, I'm guessing nearly everybody here should probably be doing that, I think it's a good read. The big one, it's on prospecting, obviously, and then attitude as well as getting into the specifics of how you can approach people, which is really good. I don't come from a sales background, so it's been a good refresher. You know, we always hear about, you know, “Okay, here's the ABC's of this,” but definitely good to go into that and get some more detail, so, pretty good read. I think it was like 10 bucks on Amazon, so if you're interested in that, you should check it out.

Bradley: Awesome. That's a really good recommendation. I haven't read that one yet, but I'm gonna add it to my list. I'm trying to do the same thing, Adam, is read about a book every two weeks or so, and I only got 30 minutes scheduled every day to read, but I'm trying to keep to that schedule so that I actually get it done, and I've just finished reading, for the second time, Bill Good's “Hot Prospects” book, so that one's probably gonna be a good one to follow up with so I appreciate you pointing that out.

Adam: Yeah, and I'll probably put something on the page, on the Semantic Mastery page if people are interested. If you guys are interested or if you have any questions or anything, just pop the question on this page if you're at the event and I'll answer that but, anyways, you guys have any announcements, anything we need to cover today?

Hernan: I think we're good.

Bradley: I think so.

Adam: All right, let's roll.

Bradley: All right, cool. Let's see, before I get into-

Marco: [inaudible 00:03:52] Before you get into that-

Bradley: I'm sorry.

Marco: For you guys dealing with the heat, I just want to show you something. I just want to show you something, man. Dig that motherfuckers, dig that. 75 degrees. Beautiful weather. Come on, man.

Bradley: Tropical climate.

Marco: [crosstalk 00:04:13] Why deal with the cold? I have a little waterfall in the background, just keeping me peaceful. While you guys [crosstalk 00:04:26]

Adam: I'm beginning to think Marco is subsidized by the government, you know, to boost [crosstalk 00:04:31]-

Marco: You know, right? Ed's trying to log in, man. He's using my login but … So if you see two Marcos, it's Ed.

Chris: Ed's cool.

Bradley: Ed is one of our newer Mastermind members. He's a real hustler. He's been out just crushing it and getting new clients. I mean, it's just amazing how much action that dude's taking, so, he's down there visiting Marco right now, and, if he can, he'll jump on.

Mini Case Study On Video Re-Indexing And Re-Ranking For Video Production Company Using Video Powerhouse

All right. So let's get to questions and stuff. There's something I do want to share in just a moment, though. Just very quickly, 'cause I want to show you guys something. Let me zoom in on all this first. All right, cool.

So this is something … You guys should be seeing my full screen, correct?

Adam: Yeah, I got your whole desktop.

Hernan: Yep.

Chris: Okay.

Bradley: I'm gonna zoom in on this a little bit. All right, this is from Pro Rank Tracker. This is a screenshot I just took yesterday of a local video that I had done for the video production company that I do a ton of work for. They had a client, or one of their customers had been paying for SEO services for their video for about 6 months and then they allowed their subscription to lapse or to expire, I guess, and so I unlisted the video, which was in the number one position for the six or eight months, whatever it was, that it was running before their subscription expired, and once it had expired, I just went through and unlisted the video, but it had been sitting at number one for, you know, six or eight months.

So, when I unlisted the video obviously it fell out of the index for a while, and it was probably, I don't know, three or four months had passed before they resubscribed to the service for whatever reason. I don't know why they went so long without renewing but, whatever. They contacted the video production company and renewed their Video Boost subscription. That's what they call it.

So I went in and just reset the video back to public instead of unlisted. However, it didn't just appear back in number one position, and I didn't expect it to. In fact, I even charged the company, the video production company, another setup fee, even though all I had to do was go in and unlist it. I mean, set it from unlisted to public, I still charged them the additional setup fee, which is a one-time fee for whenever I initially add a new video to a marketing campaign, and I told them, “It's been paused for the last few months, so I'm going to have to charge you an additional setup fee.” And they said, “That's fine.” Blah blah blah.

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So anyways, I went in and I set it to public and I left it alone for a couple days. Well, first, of all, it didn't re-index right away, which was kind of weird, but then, when it did re-index, which, I had to kind of force it to re-index, which, again, I thought was a bit strange, but when it did, you can see where the two main keywords that I was tracking, which is basically one keyword, just a variation of it, 'cause that's how I do it with the video production company guys. I always, you know … Each video targets one keyword or a close variant so that it will rank for the close variants of that keyword, if that makes sense.

So I was only tracking two keywords for this one video but you can see when it did re-index, it re-indexed at position nine and position 12 or 13, respectively. What was crazy was … All I did … I put it … Sent this video through a video powerhouse blast. I did an embed blast of about 50 embeds. I did both primary and secondary embeds of only 50. And then I went in and I set up a YouTube AdWords campaign. An AdWords for video campaign using the video as the actual … So let me just explain how I did this, guys. I set up, inside of AdWords, I used in-stream video option, right? So it wasn't a video discovery ad, it was … I just took the same video that I wanted ranked, right? And I used that URL as the in-stream video ad URL, and then the landing page link that you click on from the in-stream ad, right? That's always the link that's in the bottom left corner of the video when an in-stream ad is playing, that … All I did was use that YouTube URL, the same video that was the ad itself. I used that URL as the landing page URL, right? So does that make sense? So essentially an in-stream ad that when clicked will take somebody to a YouTube video, and it's the same YouTube video.

But what I did was I set up geographic targeting, and I went into interest targeting using the in-market or ROI interest based targeting, which is called in-market targeting. Very very very powerful. I started playing with that a lot recently, and I'm getting really good results, especially for local.

So I set geo-targeting and I used interest-based targeting, the in-market, ROI targeting, and I went and I found that specific category, and this is a home services-type of business, and I selected that proper category, and I set my budget for one dollar per day, guys. One dollar per day. Now, if anybody's been following us for long, you know that, for like the video production companies, I only charge 100 dollars per month per video to rank or per keyword to rank for them. That's what I provide as wholesale services.

So I'm only making 100 bucks a month, but I set up a one dollar a day budget that has local IP's with people that are in-market. Let me explain what I mean by that. Google understands now, through browsing history, recent browsing history, what people are looking for. Like, if they're in-market, so to speak, for a particular product or service, then Google knows that because they've been searching buyer-type keywords, commercial intent keywords. Recently, it's in their recent browsing history, right? And so Google places those people into a bucket that means that they're highly likely or they're really engaged with that particular product or service or keyword at that moment, so it's highly likely that they're in the market. That's why it's called, “in-market,” for that product or service.

So it doesn't matter what videos they were going to look at. The people in that bucket, doesn't matter what videos they were going to look at on YouTube. My ad can play in front of any video. A silly cat video. It doesn't matter because they were … By Google's own … Google has categorized them as being in-market, so they're likely to convert.

So the reason I'm explaining this to you is because, with something so simple as setting up a one dollar a day ad and I got 10 clicks in the first day, or, no, I'm sorry. It was five clicks in the first day. I had 10 impressions, five clicks. So it was a 50% click-through rate on the video, which was interesting, but they're all from local IP's from people that are in-market, so that means it's highly relevant traffic.

It's relevant for two reasons: the geographic location, so local IP's essentially, which will count as a local IP click to that video, plus those were in-market visitors or viewers, right? Clickers, so to speak. YouTube users. They're in-market for that particular product or service category, anyways. So that means it's highly relevant.

Well Google and YouTube knows that. So now the traffic that … The engagement that I just purchased from Google AdWords to that video was locally relevant and topically relevant, and it shot it direct … The very next day, it had jumped from whatever this is, nine and 13 or whatever to the number one position, and in fact, one of these keywords is now triggering the great big video. I know you guys know what I'm talking about. It doesn't happen very often, but where the video is ranked number one and it's freaking huge and it takes up where the maps pack would normally be.

And all I did, guys, like I said was just set up a local … I ran a 50-embed blast through video powerhouse and then I set up a local YouTube ad, and this was just yesterday. You can see that … You know, yesterday is when I took this screenshot, and it jumped, basically in 48 hours from … It went from not being indexed to being indexed at like nine and 13 for that variant, for that keyword, to being number one and also triggering that great big large video in the SERP, which is amazing, and I just wanted to point that out, guys, 'cause I know we've talked about that here on Hump Day Hangouts a lot, about using AdWords, because you're buying engagement signals from … And you can specifically pinpoint where you want the engagement signals to come from, right?

You're paying Google for engagement signals. Instead of buying views or buying fake social signals, you can buy real, organic … I say they're organic because they're real. They're real click-throughs and real views from real people on real IP's and real devices, with real browsing histories in a real location, if that makes sense, and it just works like crazy.

So any of you guys that are doing video SEO stuff, especially local, guys, this should just be a standard operating procedure for any one of your local campaigns, is set up an ad, run the targeting like I just mentioned, geographic targeting, and even if you just do a dollar a day, just until you get it ranked and then pause your ad campaign, it'll help immensely.

So, brief little tutorial. Hopefully that was helpful. Anybody want to comment on that before we get any questions?

Chris: That was pretty amazing, Bradley.

Bradley: Yeah, thank you. Thank you. It's quite … I mean, it's just amazing and the fact that I saw that it triggered those big big videos, which is crazy, 'cause that's rare that that happens. The six or eight months that it was ranked number one before I had unlisted it, it was never a big video, so it had quite an effect.

Where Can You Get A Double Verified Gmail Accounts?

Okay, cool. Earl's up first. He says, “Can you suggest a place to get double-verified Gmail accounts? I cannot seem to find a source on Fiverr that I once used.”

Okay. I'm going to recommend a guy that we have been using for, I'd say over a year now, but one of our Mastermind members, Beau, who's also our moderator in the Syndication Academy Facebook group said that he's had terrible communication experience with this dude. So, anyways, I've never had any problems with him. He's always been really good about replacing any accounts, the communication's been good, so I'm going to point it out anyways, but I just want to mention, full disclosure, that one of our members is having issues with him, so just take that into account.

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This is the only guy I've used for phone verified accounts that's been any good for, like, well over a year, so I've just stuck with him. It's bulkpva.com.

Marco: Yeah, I'd-

Bradley: Go ahead.

Marco: I'd like to mention, too, that we ordered accounts and they were resold, and so-

Bradley: Okay, so don't use them is what you're saying.

Marco: No, I'm not saying, “Don't.” I'm saying that, when you get them, you have to change the phone number and the email, right? The email that you used to recover the password. Switch that up right away in all, whatever accounts that you order. Because they're a pain in the ass, which is why you should have a VA.

Bradley: Yeah.

Marco: Because they did get resold and so it was a whole big mess, and so, you know, we talked to him and he just gets so many orders that he's swamped, and so I think it's more a case of him not paying attention to what he's doing, rather than being dishonest.

Bradley: Yeah.

Marco: But I wanna add that that happened to us.

Bradley: Well thanks. I appreciate that, because again, and that's why I wanted to fully disclose what Beau had mentioned, too because like I said, I've never had any issues with him, but in part, the reason that Marco just said that he thinks it's because he's getting too many damn orders. It's probably because I've recommended the dude quite a bit. He was extremely happy when I started recommending him because he was like … And maybe that's why I never have any issues with him, because he always takes care of me because I sent so much business to him.

But regardless, like I said, you know, be careful, Earl. That's the only guy I've used but apparently some people have been having issues recently, so there you go.

How Do You Handle Content Issues With A WordPress That Stop Syndicating To A Network?

Chris says, “I recently had WordPress take down one of my syndication channels without warning. Not exactly sure why. Maybe because some of the content that was being syndicated was short codes that did not translate well to the WordPress site, or maybe it was posting too often. Wondering the best way to handle this. Do I try rebuilding all the site posts that used to be on WordPress all at once or over time or another WordPress site, or just start syndicating with a new channel and not worry about getting the older stuff posted.”

Chris, that's gonna happen from time to time. No matter what you do, there are gonna be times where one of your Web 2s, even a branded property that you've taken well care of will sometimes still get terminated because of the automation that we're using. That sometimes will trigger it. There's just a number of reasons. It's rare … We go to great lengths through how we set up these accounts to prevent from that happening, but it does happen from time to time and there's nothing any of us can do about it, right? Except try to prevent it, right?

So Chris, yeah, we've even had some of ours terminated, and what you mentioned about a short code, so like if you were using a plugin or something on your main money site that inserted short codes into the post which would obviously, when the page was loaded, would convert into a script or an image or whatever it was that you needed it to be, when it gets syndicated, that's not going to occur because that plugin's not present on the WordPress.com site, if that makes sense.

So you've gotta be careful about that. We've had that same issue on a number of occasions with some of the stuff that we've syndicated from our own blog, causing problems. Like, you know, form code for example. Opt-in form code that just looks like raw code on the page because it doesn't translate 'cause it's not in the short code and the plugin's not present. That kind of stuff, so … You just gotta be wary of all of that.

Something that you can do if you are going to continue to use those kind of like short code plugins and things like that on your money site … Excuse me, I've got somebody calling in. Hold on a minute, let me hang up on them. Sorry guys. Give me a second. It's my Google Voice number. It's a spam call, I'm sure. Okay, so if you're gonna continue to use those kind of, um … It's still ringing. I'm going to have to just let it ring out.

If you're still going to use those kind of plugins, I would recommend that you just set your WordPress post to your RSS settings from “full post” to “summary.” Now I know for branded properties we like to recommend using the full post, the full text of the post, instead of just the summary, but if you're using short codes and things like that from your main money site that aren't going to syndicate and post into the blogs of your syndication network, then you may want to use the summary post instead. Okay? Or reconsider what you're posting within the content of your posts so that you don't have those issues. You could do that as well.

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Is It Okay To Upload 30 Videos At Once In A YouTube Money Channel That Is Syndicated To A T-1 Network?

All right. Dave's up. He says, “I have a new tier one network for YouTube.” Uh, oh. It's, by the way, just so you know, do try … I would say start a new WordPress.com site and then just start syndicating posts from that point forward. The moment of origin forward, if that makes sense, because I wouldn't worry about going back and publishing all the already published posts on the new WordPress site. I wouldn't worry about that. It's too much manual work. If you've got a VA you can send it to, fine, but I wouldn't do it yourself. If it were me, I would just create a new account, attach it to the Network. Set up the automation that triggers and all that, and then I would just post from that point forward, okay?

Dave says, “I have a new tier one network for YouTube for a money channel. Is it a bad idea to upload the 30 videos at once? Will it cause problems with some of the new network properties getting that many videos all at once?”

Yeah, I wouldn't do that Dave. I would probably not do more than like five posts per day. [crosstalk 00:20:48] But you could do that, you know, five posts per day over six days. That's what I would do. And it's not … It's just because when you hit a … especially a new network with like a whole bunch of posts all at once like that, it's likely gonna be terminated. Okay? So you don't want to do that.

In fact, like we always mention, or it's mentioned in the training, you should post a few posts, as we call seed posts, and leave it sit for a few days. Post with no links, by the way, or only links to other blog posts on that same platform. So in other words, if it's a Blogger blog, you can link to another Blogger blog post from somebody else's Blogger blog because it's still the Blogger domain. I wouldn't have any external links, okay? It would be an internal link to another Blogger blog. Might not be yours, but somebody else's. That's the only type of link I would have, and then I'd let it sit for about seven days before starting to do any automated posting. And then when you do, ramp up slowly. Don't do thirty at once. Do something like maybe one or two a day for a couple of days, and then you can ramp it up from there. If you've only got thirty videos, I'd probably spread that over, you know, a week to 10 days, something like that. If it's a new network. If it's an established network, you can be a little bit more aggressive. All right.

Best Practices In Managing YouTube Channels If You Are Wholesaling Video Promotion Service

Columbia! She's been crushing it. She's been a go-getter. Columbia, I've been really proud of you, coming here every week and asking questions, and I seek that you're going with the agency model and it sounds like you're well on your way and I just wanted to say that that's awesome. We appreciate you being here and taking action. She says, “My goal is to promote videos in five to eight niches, with each niche having a YouTube channel and associated website to support videos from multiple cities, as I am wholesaling video promotion service.” Very good. She says, “If I set up five to eight YouTube channels with each having an associated website, could I put all of those on my main Google and YouTube account, or do I need to break them up under some separate persona Google accounts? Each associated websites would just have a tier one network, but I will likely want to stack two or more tier twos on some of or most of the YouTube channels.”

Which is, yeah, that's a good idea, Columbia. Is it a good idea to your main Google account? Okay, again, and this is the same advice that I always use, even though your problem … I can tell, Columbia, that you're gonna be taking care of these networks, and you're not gonna be doing anything real spammy, your setting up for long term, I still recommend that you would create each of the five to eight YouTube channels under a different persona account and then add yourself, Columbia Jones, your profile as a manager of all of them.

So after you've created the YouTube channel under a persona account, then you go in and you add yourself as a manager so that you can access, manage and maintain all of those channels from your main Google profile. It'll make it convenient and much easier to work on, but it will protect each one of those channels in the event, God forbid, that something were to happen to your account, Columbia, that you wouldn't use all of those assets, because even if your account got terminated, and again, that's worst case scenario, but if your account got terminated for some reason or another, all of those other channels would still be present and available because they weren't your … You, as the profile Columbia Jones, wasn't the channel owner. You were just a manager, if that makes sense. So I'd do that specifically for risk mitigation, right? Just set up different … create a different persona account. Set up the channel, and then make yourself the manager. And that way you protect yourself.

“So how many channels with each associated website can I run on my main Google account without running into problems, as I would be setting up five to eight niches all within a single month?” Again if you … You can manage up to 50 channels from any one profile. So, again, set them all up underneath different … So the channel owners are different personas. Different Google accounts. And then add yourself as a manager. And you can add as many channels, I mean, up to 50 channels as a manager to your account, Columbia, and that won't look weird at all because there's a lot of people out there that are, you know, digital marketing consultants, and they manage a lot of channels and stuff, so it's natural to do that. I wouldn't worry about it.

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“If I do need to break these up and put them under separate Google accounts, would those persona Google accounts be a persona individual or persona business name?” It can be a persona business name. It doesn't matter because you're setting up a business channel. Does that make sense? So when you create a persona, you're gonna have a persona, a profile-based YouTube channel. That just comes associated with the Google account that you create, but when you go to set up a channel, you want to create a business channel. That's how you give it a brand name and all that other stuff. Okay? All right, great question by the way, Columbia.

What Is The Best Strategy To Use When Doing Lead Gen Business That Is On A Revenue Share Management?

Mohammed Makki says, “Hey guys, I've started doing lead-gen for a local home builder and I have a question. It's a revenue share agreement, so for every sale he makes, I get a good amount.” That's a great strategy, Mohammed; that's the same type of model that I prefer. “I trust this guy since I've worked with him before, but I still want to make sure that I know what's going on. Is an answering service like the one you use on Local Kingpin the best way to do this?”

It is, in my experience Mohammed. So the reason why I say that is because I get … Any call that goes … Okay, so, on the lead-gen sites that I have that … I'm just about on 90% of them. I have an answering service call center set up that I pay for. It's my expense, but the reason I do that is because any call that comes through, it first … It does several things. Number one: it screens the calls because anybody here that has been doing … Either has your own local business or you provide local business marketing services and you, so you manage stuff for clients, you already know that you get freaking hammered with solicitation calls all day long from every type of business out there. From credit card processing machines to marketing services to Yelp. Yelp'll call you 15 times a freaking week. It's ridiculous.

And so I use an answering service, number one: because it's an automated call screening system. Any solicitation call gets screened out by the answering service, so it doesn't bother the contractor or the service provider who's purchasing the leads with a bunch of spam calls. Right? So that's number one.

Number two: any lead that's a valid lead is going to answer the call screener's questions, which means once that lead is done, or once the call is over, that's a bona fide lead that I can go for. Now obviously I still get some solicitation leads that come through. In other words, they're people that answer some questions from the call screener so the lead still gets pushed through, but it's very clearly identified as such when it goes through. So what happens is, with AnswerConnect, that's the service I use, by the way. Answerconnect.com. I've been using them for about five years. Great service.

Anyways, I get an email copy of every lead call that comes through, and then it also gets emailed and texted to the service provider, and so again, I like to use it because it's a call screening system. I have a record of everything. I've got an email and a text record, plus AnswerConnect keeps records of everything as well. And so, for me, that's how I validate everything.

Now, if somebody submits a web form, a contact form, you know, contact request form, on a lead-gen page instead of calling, then I get a copy of the email that also gets sent to the service provider, and now I'm using Zapier, I don't know the proper way to pronounce it, but I'm using Zapier to send an SMS text alert, it connects with Twilio, but it'll basically monitors a Gmail address and every time a new lead comes in from that lead-gen funnel, it triggers Zapier to send a text message via Twilio to the contractor notifying him that a new lead had come in and to check his email for the lead data. And that's only for contract request form submissions, if that makes sense. Phone calls go through AnswerConnect.

Hernan: Mm. May I?

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Bradley: Go ahead.

Hernan: May I add something, Bradley? I think that this really valuable and you first told me about AnswerConnect, back in the day. I think it was two years ago, but I think that you're adding a lot of value to the process, right? Because if you can sell a qualified lead … Because, here's the deal: you can sell that lead to one contractor for example, or to one client. That would be like an exclusive lead. Or you can get it qualified and sell it to multiple contractors or to multiple business, right? You will need to be really clear that that lead will be, you know, sold to many, so that … The value of that lead usually decreases. You know, if it's qualified plus exclusive lead, you can charge premium for that because they're going through … It's not completely automated. They are going through some kind of interaction with a person, right? So I think that adds a lot of value and it will solve a lot of problems in terms of tracking and in terms of qualifying the leads. Again, because, you know, you want to send a contractor the best possible leads, you know?

Bradley: Yeah.

Hernan: So I think that adds a lot of value. It's a little bit more expensive to run it that way, but I think it's sort of worth it because, again, you can charge a premium for your leads because they are coming through a verified source, right? They are going through human interaction first, and then they are going to be pushed through the contractor.

That doesn't mean that the contractor doesn't have to … or your client, they will have to act fast because that lead is warm [inaudible 00:30:56]. Right? They're hot. They've gone through one interaction. They are going through another. So they're willing to the purchase process. That adds something that you can 100% outsource. It's a little bit more expensive but this is kind of … The little things that add a lot of value to your business and will make those businesses stick with you for a longer time than any other lead generation company that does this massively and all they're doing are pushing calls. Does that make sense?

Bradley: Yeah. And the other part of that is, you know, by providing the answering service, we're doing the service provider a favor, too because the calls are automatically screened and it prevents them wasting time and energy on answering the phone for spam calls or solicitation calls, and that's a huge selling benefit for contractors or for service providers. Again, mostly for me it's contractors so …

But, and like Hernan said, I also, you know, if you're going to sell exclu- … I promote my services as exclusivity of leads. It's rare that I will ever sell a lead to more than one service provider. It does happen from time to time, but it's usually rare and it's usually because there's a specific reason for it, so I always just charge more per lead if I'm selling on a per-lead basis, or if it's a revenue share, like what you're talking about, Mohammed, then it's an exclusive lead anyways. That's just a given.

Is It Normal For Keyword Lists From Google Adwords To Have Names Of Different Cities?

The last part of your question, “Is it normal for keyword lists from AdWords to have names of different cities? Despite my living in Alberta, Canada, a large portion of my AdWords list contains American cities and states.” Yeah, that's because the vast majority of search traffic is coming from Google U.S., but just, Mohammed, what you can do is … This isn't an AdWords tutorial, guys, I'm certainly not going to log in to my AdWords dashboard to show you this, but Mohammed, what you can do is make sure that you set your advanced location targeting or advanced location options to where you are only … That only include people that are in your target location, not that are in or show interest in. That's number one. So do that number one.

Number two is set an exclusion list. That's something else you can do. Again, I can't go into it and show it to you here, but you can set an exclusion list and actually specifically exclude all 50, or the United States for example. And if you set that as your exclusion list, then people that are searching, even if they're in your target location, so let's say Alberta, Canada, but they search for, let's say, you know, “Remodeling company New York City.” Then if you have New York or all of the United States in your exclusion list, then it will prevent the ad from showing to them, even if they're in your Alberta Canada and they're searching for one of your keywords, which might be, you know, “Remodeling contractor,” or, you know, “Home builder,” or whatever it is that your keyword is. It'll prevent it from showing to them because they're showing an interest in a location that's on your exclusion list, if that makes sense.

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How To Test A New YouTube Syndication Network?

That's also really important for call-only ads, guys, that you set your exclusion list to. All right. All right. So Greg's up. He says, “Hi. Wondering really how to test a new YouTube syndication network. How do we download a video from YouTube to test our new YouTube syndication network?” Well, you can download it. Use Firefox and use something like Video DownloadHelper extension or something like that. There's a ton of them, guys. They're a dime a dozen. Just go search, “Firefox YouTube download extension” or something like that and just pick one. The one that I use is Video DownloadHelper. Been using it for years and you can view and just about any video, in the Firefox browser when you have that extension, and then you can just click the extension itself and download the video. You can do that, but why would … You don't even need to do that, Greg.

What I would suggest doing is setting up either a like trigger applet or setting up a subscription trigger applet. So, and then publicly subscribe to another channel or something that you can upload a video … What I'm saying is you don't need to download … In fact, for what you're specifically asking, I would say just set up a like trigger applet and just go like one of the videos on one of your other channels or at least, if you don't have a video in that specific niche that's your own video, then just go like somebody else's video that's in that niche so it'll help to theme your network, too, because I see what you're saying about … “Once it's tested, do we need to go into network properties and remove the syndicated video?” Well, if it's a thematically relevant video, right? If it's themed, if it's relevant, then there's really on reason to go in and do that and delete the post from the network. My point is: set up a like recipe and just go like a video, whether it's yours or somebody else's, preferably one that's gonna be relevant to what the network's about so that you don't have to go in and delete it later. And that's how you can test it. Okay?

Does Using Aged Or Expired Web2.0 Accounts On The Persona Rings Would Help Boost Rankings? 

Okay, Alexander, he comes every week now and asks questions as well, so Alexander: What's up buddy? He says, “Hi guys. It's good to be here again. Let's get down to business. I'll do my first video gig for a client.” Sweet. “He said he'd pay me to set up … set him … to set up to him but not enough money so I could make another one for me and use to rank videos as a service.” Okay. “Does using aged/expired Web 2.0 accounts in the persona rings would help boost rankings or will be worse because we have some random anchor text from referring domains theme?”

No, aged Web 2.0s will certainly help. I mean, look, if you're doing it specifically for SEO purposes, then yes, using aged Web 2.0s will help. There's no doubt. I've seen some really strong Tumblrs that can do some really amazing things with some strong Tumblrs and there's a million Tumblr scrapers out there now, guys. Shit, you can go to Fiverr and like SEOClerks and those different types of services and buy Tumblrs now, so it's simple to do, and yeah, those work. For purely SEO purposes? You can absolutely do that.

Now, for branding purposes, I recommend that you set up your own with the branded username. But again, for purely SEO purposes, expired Web 2.0s are certainly going to help. Okay? “Should I add some RSS feeds to the endpoint accounts/accounts that don't trigger others so that way I get more related content to build their theme/topical relevance?” You can. That's what, like out at tier two and stuff like that, if that's what you're doing, and you said this was a video gig, so chances are they're … You've got multi-tiered networks anyways, then yeah, absolutely you can, guys.

That's the thing: if you guys are … I mean, even for YouTube, but especially for blogs … But here's the thing, guys, if you've got, let's say a two tier network for YouTube, and remember YouTube, we don't have to worry about footprint issues or anything else. My point is if you're uploading videos but you're not staying consistent and you're not uploading a lot of videos, but you want to keep increasing the power of the network, then yeah, set up some related content triggers on the tier two networks, even for YouTube networks, guys, because you can start feeding relevant content into those secondary networks.

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I don't do it to the branded networks. I never do it to the branded networks, but on the tier two networks, or persona-based networks, they can be tier one persona-based networks tied to your YouTube channel, right? But even for those, yeah, it makes absolute sense to use related content feeds to add additional content to those networks because it'll help to increase the relevancy and it will … Again, instead of all the content just coming from one source, which would be your YouTube channel, you start to make it more natural because it's starting to curate, it's essentially what you're doing, right? Other people's content. Related content. So absolutely you can do that. I recommend doing that, in fact, on tier two stuff.

Okay, “Or is there a way to do it even for lower tier feeder rings, uh, a way to send content to tier one that would not be syndicated again on the other tiers.” No, I wouldn't do that. Again, I wouldn't … If it's persona-based tier one network you can add content into there and that'll take care of the second tier networks because you can set the trigger up on tier one, but if you're doing branded tier one, then on the … Then I would set the related content triggers up on tier two because I don't like to feed other people's content into branded tier ones, if that makes sense. Persona-based is fine. Branded, no.

What Are Some Good Link Building Strategies For Persona Accounts?

“If you can, would like to hear more about backlinking strategies to those kind of persona accounts. Thanks guys.” Backlinking strategies is just contextual links to those properties. If it's out at tier two, you can be even more aggressive, more spammy. Generally, what we like to do is contextual at tier ones to the network properties. Typically on domains that have, not the pages … We've had some issues with people saying, “I just got our link report and the PA is one on every link page that was created.” Well, that's what happens when you create a new page online; it is a PA of one. Period. It doesn't start with anything higher than one.

And so, anyways, my point is that you … We try to use domains with higher decent metrics, relatively speaking, right? Compared to all the other spam sites out there, and then set contextual links, we try not to hammer our network properties, anywhere between 50 to 125 contextual links per property, and then we throw spam behind those. Okay?

Are You Using RSS Masher And Rankwyz For Related Content Feeds?

Adam: Real quick, Bradley to … Alexander was asking if, for the related content feeds, what tool would you recommend? RSS Masher or Rank Whizz or something else?

Bradley: Uh, yes. Any one of those. You know, it really doesn't matter. Rank Feeder, which is Lisa Allen's tool, it's a great tool, that's more of an SEO tool, which is great, it's very very powerful. It works really well. It basically is running on the principle of co-citation and it works really really well. RSS Masher, which is Damon Nelson's product, that's also good. That's more of a … There are some SEO benefits that you can do with that, but it's more of a, in my opinion, more of a traffic tool than it is just an SEO tool. I think Rank Feeder is very specifically an SEO tool and RSS Masher has a little bit … It's not as good for SEO but it has other functionalities that make it better for other things, if that makes sense. You have to figure out what your objective is and select the correct product based upon that. Okay?

Okay, cool. You think that answered that? Hopefully.

Adam: Yeah.

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Bradley: Okay. All right. Also, I don't know, let's see. Alexander, if you're in the SEO academy or syndication academy, excuse me, the last update webinar we did, I showed … I think it was the last update webinar. I showed how to use Zapier or Zapier, whatever, for creating your own custom RSS feeds and it's awesome because you can basically code your own stuff. Like literally, you can create your own RSS feed in Zapier now. Like, your own custom feed with different content sources. You can splice. You can mash. You can add links into every single feed item. You can add citation in every feed item. All that was covered in the most recent update webinar, so go back and watch it. Marco, were you gonna say something?

Marco: Nah.

Are You Using Your YouTube Channel For Putting Up Client Videos And Ranking Them And Doing The In-Market Ads Or Do You Use Your Own YouTube Channel?

Bradley: Okay. Don's up. What's up, Don? He says, “For full on SEO clients, not just video ranking clients, are using your YouTube channel for putting up client videos and ranking them or doing it in-market ads? And doing the in-market ads? Or do you use your own YouTube channel?” So are you using your YouTube channel for putting up client videos and ranking them and doing the in-market ads or do you use your own YouTube channel? I think that was it. That was the department of redundancy department.

Yes, I'm still using my own channel. Now, listen, what I'll do is I will take … When a client has a video, or if I have a video made for a client, which happens a lot, then I will upload that video to their channel, but then I'll also upload it to my channel because my channel is the one that has all of the SEO all the networks. It's got the authority, the relevancy, all that kind of stuff. Typically, because, again, I've already … Most of my con- my … Unless it's a client that I don't have a network built for, like that's in an industry that I have nothing for, in which case I'll just do it on their channel because I'm not, like … But that's why I try to stick with just clients or lead-gen assets that are in this categories that I've already built the infrastructure for, if that makes sense.

I don't like to take … I did just take on a new client three or four … Nah, I guess it's been about five weeks now because I got the first subscription payment from them. So it's been about five weeks and they're preschool. I've never done any preschool marketing but it was a client referral from one of my best clients that I've had for five years so that's why I took the job, and so I don't have a network for them, if that makes sense. So, basically … And I've already done a couple videos for them but I put it on their channel. Because, again, I don't have a network built for preschools and I don't plan on building one, either.

So, my point is, I use my network where it fits for the SEO part of it, and then yes, I'll just use, because I'm trying to rank the video through my channel and my network, then that's the same video that I will use in the YouTube ad, if I'm setting up the local clicks campaign, which is essentially what I'm doing.

But again, I can still upload the video to their channel as well. That way they feel all nice and warm and fuzzy that their video is on their channel, but all the benefit of that video is coming from my channel because that's the one that's ranked and providing the clicks and the leads and the exposure and all that kind of stuff. All right?

Adam: Just real quick. I'm having a conversation with somebody on a YouTube channel. I know some people get lost there and go over to YouTube channel instead of the Google event and check and make sure everyone's able to get to the event page, but I see that you're commenting on this page, too, but sorry, we don't have time to call everyone out by name and ask them to leave their comment, so. If anyone else is watching this and is confused, the way we do it is you just come to this page, write your questions on the event page right here, and, you know, we do first come first served, so sometimes we don't get to all the questions, but that's the way it is.

Bradley: This is pretty cool. Thank you, Paul. Paul says, “I use this guy for Google and YouTube accounts, haven't had any problems and Is very reasonable.” Livemono … I don't know what the hell that says, but he's on Skype. I assuming that's his Skype username.

Adam: Yeah, it must be.

Bradley: I'm not sure what the live colon means, but-

Adam: That might be part of his name. I know that you can use periods and other things as part of your Skype name, so that might be it.

Bradley: That's pretty cool. I'm actually going to put that in a Notepad file 'cause I might reach out and I'll say, “Hey, you want some business buddy? ‘Cause this other dude, like we blew his business up, man, because we sent him so much damn work and now he can't keep up with it and its quality starting to slip.” So maybe I'll reach out to this dude. See if he's interested in some additional work. Thanks, Paul.

Okay. EntrepreN8 Consulting. “Are we able to join the group with video?” I'm not sure what you mean.

Adam: Yeah, don't worry. I answered him.

Bradley: Okay. All right. Yeah, Adam, if you want to … Yeah, go ahead. We've still got about ten minutes.

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Adam: Yeah, I was going to say. Paul, I think, is one of the people who might be able to join us, so I just wanted to let everyone know that we're looking at some possibilities for a Semantic Mastery meet-up in the Portland area. Portland, Oregon in September. So we're going to be having some more information about that. If you're within, you know, a few hours of there and you'd be interested in that, stay tuned. We'll have some more information on that as far as where we can meet up but we'd like to do a … You know, it'd be a … I don't know. We haven't even decided the details. A few hours, get together, talk SEO, talk marketing, talk shop. I guarantee you, have a beer or two, and have a good time, so we'll be having some more information about that soon.

Bradley: Yeah, it's not gonna be like … We're not hosting a live event type thing, guys. It's gonna be literally a meet-up, like a casual get-together. If anybody wants to come out and see and hang out with us and have a few drinks and just talk marketing, and really it's more about networking. It's not like we're gonna just have some training session. It's not like that at all. It's about networking. Rubbing elbows. Meet-and-greet. That kind of stuff, and obviously we'll be talking shop. There's no doubt. But it's gonna be … And it's … It's just gonna be a way we're gonna start trying to do that.

At least, we're planning on wanting to do that a couple times a year, so, in various parts of the country, so. In the U.S., at least, as far as we know. I don't like to travel. All right, cool. [crosstalk 00:48:33]

Adam: Also, real quick. Sorry, real quick. I was gonna say Alexander, are you asking a question about the webinar and Zapier? If you are, before we hop off, say something.

Chris: Can I get one of those in my webpage? [inaudible 00:48:44]

Do You Have Already Get Into The Limit Of Playlists On A YouTube Channel?

Bradley: All right. Alexander says, “You guys have already get into the limit of playlists on a channel because if I want to create one playlist for each focused keyword on a city … I'll end up with a …” Yeah, no, I don't … I mean, I don't do that. Look, I don't create play … Like, Bill Cousins, he's got a great software, Rocket Video Ranker or whatever. He's got a playlist option in there that will create a single playlist for each keyword as well. I don't do that. To me, that is just way too much overkill, and if …

Honestly, I just always use playlists as like a container. It's like a silo. That's it. So I try to go broad, so broader type keywords, more top of funnel type keywords with a playlist and then I put all of the supporting keywords, longer-tail stuff within that playlist, if that makes sense.

I don't know if there's a limit to how many videos you can put in a playlist or how many playlists you can have in a channel. I don't know that because, again, I don't use them like that, so I've never played with that. All right? That's just too much work in my opinion.

“The other idea is to get just one playlist per city and inside it work one main keyword plus internal link where is for other important keywords.” Yeah, I mean again, I would recommend doing, you know, it depends on how you're gonna categorize or silo out your channel, right? You can do a city playlist and that is … And remember, you can have a video in more than one playlist, guys.

So let's say that you are providing marketing services in Atlanta, Georgia, and … Well, let's say in all of Georgia, for example, and Atlanta is one of the cities, so and, let's say that you work with plumbers, electricians, and HVAC contractors. Let's just say that those are the three types of businesses that you work with. I recommend you work with one and one only, but let's just say three. Then you could have an Atlanta business playlist that has all three of those business types in it because the common denominator, the common theme is they're all Atlanta-based businesses. Then you could have an electrician silo or playlist, and all electrician videos go in there. One for plumbers, one for HVAC, right? So you could do that, and then again, you could have the electrician playlist, for example, you could have Atlanta, and, what, Savannah is another city in Georgia because the common denominator there is they're all electrician videos. Right? So you could have electrician videos from different cities in that playlist, if that makes sense.

So the point is that you can have a video in more than one playlist. The idea is to keep the category or the theme relevant throughout. Does that make sense? So that, again … I wouldn't … You can have multiple playlists and there's a reason for using multiple playlists, so that you can increase relevancy across different keywords or across different geographic locations as needed. All right?

Let's see. Are we almost done? “Bradley, where's the link to the webinar about … Oh man, awesome. Zapier. Thanks.” Yeah, that's the last update webinar we did in syndication academy. And for whatever reason it wasn't posted in the members area after we did it and I just posted it a couple days ago, maybe it was Friday of last week. So it is in the members area now in the update section.

“Hundreds of accounts … ” Thanks, Paul. We appreciate that. Let's see.

Fuck you, Wayne. That's awesome. Yeah, “Tell me where to get access to … The IF-?” Uh, yeah. That's the syndication academy. The member's area, so it should be members.syndication.academy. That's the login screen. All right?

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Adam: And real quick Bradley, just, since we're out of questions on this page and we've got a couple minutes. Over on the live chat on the YouTube side of things, somebody was asking, are we the ones who said to use the Network Empire Silo Plugin?

Bradley: Yes. I mentioned it.

Adam: Okay.

Bradley: Somebody asked about it and I mentioned it.

Adam: Cool. So you still use it?

Bradley: Yeah, I mean … I'm not building WordPress sites that much anymore. Very rare. Usually now when I build a WordPress site it's only for the blog and that's it because I'm using ClickFunnels now as my website builder for just about everything.

Adam: Gotcha.

Bradley: However, I'm about to start a project that I am gonna need to build a silos, and so, it … Just so you guys know, on all the sites that I have that are existing sites that have been siloed for the last four years, I've been using that plugin, yes. It was originally called the DWS Silo Builder.

Adam: Mm-hmm.

Bradley: I don't know what it's called now. It's a very simple plugin. As far as I know, it's free. It used to be free. That's what I've used. Now, again, if I'm going to silo out another site … I don't even know what the other options are now because I've just never used anything other than that. So.

Adam: Cool.

Bradley: Anything else?

Adam: Think we're good. Uh, last call. We've got a couple minutes here. I think … That's about it. Anybody got any more announcements or anything else coming up? Let me check our calendar real quick before we hop off. Nope. Hernan mentioned it. The Battleplan buyers update webinar. I'll pop a link in if you want to grab the Battleplan. I would suggest you do that. We'll have the update webinar tomorrow, and then we'll have some news going out about good webinar with Keith Mallinson on Monday. So we've got some good stuff coming just in the next week.

Bradley: Yeah, I won't be here next week, guys, 'cause I'm going on vacation. So I might pop in, depending on what's going on. Looks like my video's all choppy. It's weird. Anyways, I won't be here next week but it looks like the rest of the team has got it covered, so. Marco's going to be rubbing his weather in everybody's faces as usual.

Marco: Of course I am. Why else would I live in Costa Rica in paradise if I couldn't rub the weather in your face?

Bradley: That's right. All right guys. Well everybody, have a good day. Let's see. We have a webinar tomorrow, don't we?

Adam: Correct, we-

Bradley: A Battleplan webinar.

Adam: Correct, correct. Yup.

Bradley: That's right. Okay. So we'll see a lot of you on that. Otherwise, we'll see everybody next week. Thanks everyone.

Adam: Bye everybody!

Hernan: Thanks! [crosstalk 00:54:55]

Chris: Bye everyone.

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