Adam: All right. Hey, everybody. Welcome to Hump Day Hangouts, episode 129. This is the 26th of April 2017, and we've got part of the group, here. I think two, fifths of us are out traveling or flying, today. Myself, Bradley, and Marco ares here. Instead of doing the Brady Bunch up and down, I'll just look over this way, and Bradley how are you doing, man?
Bradley: Good, man. I'm happy to be here. It's a beautiful spring day. Got lots of good questions, already, and just looking forward to doing it.
Adam: That's nice. Marco, how's the weather, for you?
Marco: It's sunny in the mornings and it rains every afternoon, now for three, four hours and then it goes away until the next day, it's typical, but still warm.
Marco: As I said, it's either warm and raining, or warm and sunny.
Adam: Nice. I couldn't help, I was looking at my background, if Wayne is watching, there's Nike headphone inception going on, here, there's the exact same pair behind me. Anyways. On to more important announcements, not about my headphones. I wanted to let everybody know, hopefully by the end of this Hump Day Hangout we'll have a link for you guys, we're busy getting it setup, because we just confirmed with Pavel, and I just missed out on the topic, real quick, because I was busy doing the background stuff. Bradley, do you want to tell them what the webinar this Monday is going to be about?
Bradley: Site Whizz. Apparently, he's got another application that he built specifically for PBN stuff, but I can tell you I'm super freaking impressed with Rank Whizz and Pavel from the webinar that we had this week, on Monday. I mean, the guy really knows his stuff, and you can tell, and because of that the tool is super powerful, and from some of our Mastermind members that were commenting on a thread in the Mastermind about it, they were saying that it is indeed a very powerful tool. There is a bit of a learning curve, though. My point is after going through the training webinar with Pavel on Monday, and seeing what Rank Whizz does, and seeing how so many other tools that are kind of like duct taped together, you know, everybody has different tools to do different things, so many of that can be consolidated under one dashboard.
It makes sense to take the time to learn it, now honestly, I'll be 100% transparent, I don't run tools like that. I've hired people years ago to start doing that for me, because it's not something I had any desire to do. We're probably going to be and in fact, I've already talked to our link building manager, Deady, about hiring, or signing somebody to us to run Rank Whizz, specifically, because of some of the incredible stuff it can do. So, anyways, that said, if you haven't seen that webinar go watch it and then the Site Whizz webinar, I can only imagine is equally as impressive, because of how much development, and care, and thought that Pavel put into the Rank Whizz. I'm really super excited to see what it does, because I'm clueless as to what Site Whizz does, so this is going to be 100% new to me, as well, but I'm really anxious to see it, so I encourage you guys to sign up or register for the webinar on Monday and attend.
Marco: What really drew my attention was that he actually talked about what I call the three elements, or the three components that a link must have to be considered good. Right? Which is relevancy, activity, and trust and authority, not necessarily in that order, but I mean he's one of the few people that I know, Mike Pierce is another, and you guys know that to me he is by far the best technical SEO, anywhere, but for someone else to talk about it, and to know, and to understand the concepts, to me, that says it all, because he actually understands where Google is and the W3C are trying to take the semantic web, where everything is headed. So, if he understands what the future is then he's already planning ahead, which is where everybody should be going. You never want to be reactive. Right? To search engines and upgrades. You always want to be proactive-
Marco: You always want to be in there, and you want to be ahead of the curve.
Bradley: Yeah. What's next, Adam?
Adam: I believe, you guys have a webinar, you guys, I believe we, hopefully we'll be there live, you guys are doing some structured data awesomeness. Correct me if I'm wrong. I believe that is May 8th. Right? The following Monday.
Bradley: Yes. At three o'clock, I think.
Marco: May 8th, at three o'clock. Yeah. It's not ready, yet, nor is the signup ready, I mean, I'm still working through a whole bunch of information that I had to go through. Every time I think I have it, I keep discovering something new, so I it's new for me, so trying to explain it in layman's terms, so that everyone can understand. I know we have a lot of high level people, but I like to talk one level down for the person that's just starting out, for the person that's trying to grasp the concepts. I have to really understand what it is that they're saying, so that I can try to explain it. All right. If you cannot explain it, you don't know shit. That's where I go. That's where I am. I know that Bradley is co-presenter, so he's going to be giving us his insights, and how he sees structured data working. He does so much local, so he knows about all that and how it works. We're hoping to give a really good one, two presentation on structured data.
Bradley: Yeah. I agree. It's going to be awesome.
Adam: Yeah. Everybody, we'll get that out to you. As soon as we do, obviously, it takes a little time to set up the webinars and do all that, so once we get that, we'll send out an email and let everybody know about it. Other than that, though, I think that's good on announcements. You guys got anything, else?
Bradley: No. I was about to post on the event page for Ken Roberts. Hey, Ken, we did, we answered your question. Actually, Marco and I got together on Monday to consult about your question, and so it's been answered in the Facebook group. The Syndication Academy Facebook group, I'm about to drop the link to that particular post, apparently Semantic Mastery's doesn't have you in a circle, Ken, because I cannot tag you, but anyways I'll drop the link, or go back to The Syndication Academy, Ken, in the group and you should see the answers to your questions from last week, because we did end up, Marco and I scheduled time on Monday just so that we could talk about your question. Anyways.
Adam: One more thing, real quick, I was going to say, we just got the webinar setup, so I'm going to post the link in if you want to check out this awesome webinar, this Monday, with Sit whizz info, get signed up, and we'll email out about that, but I wanted to make sure everybody has a chance today to hop on that.
Bradley: All right. Ken, I just posted, he's here watching, I just posted the link to that Facebook post. If you're not in Syndication Academy guys, you won't be able to see it, but Ken will, because he's there. All right. I'm going to grab the screen and we're going to get into it. You guys cool with that?
Adam: Yeah. Let's do this.
Bradley: Yeah. Let's do it. Can you guys see me okay?
Adam: Yes. We can.
Bradley: All right. Very good. Let's scroll down to the bottom. Got lots of good questions, already, so this is awesome. All right. Aussie is up first, “Hey, all. I got a website that have a tier one,” oh, couple things we didn't mention, number one, if you guys are new to Hump Day Hangouts, there's a couple things that we probably need to just make a note of this, Adam, every day, or every single week.
Adam: Yeah. I just did, and I didn't want to stop you, I'm actually getting something to paste in there.
Bradley: Okay. Cool. I was going to say, if you guys aren't aware of where to get Syndication Academy you can go to syndication.academy, again, that's syndication.academy. That's where a lot of the questions that we get on Hump Day Hangouts come from that training and that methodology, so that's a lot of the times what we're talking about, if you're unfamiliar with that. Also, a lot of questions that we get, regularly, guys can be answered in our knowledge base, just so you know, and that is at support.semanticmastery.com, again, support.semanticmastery.com is our support portal, I guess, and there is a knowledge base and FAQ's for various products that we have right there on that support site. I just wanted to kind of point you guys to that, in case you were unaware of those resources. All right. Anyways. Aussie says-
Marco: Before you move on, can I just mention something, so that we have it down.
Marco: When we get new people, we get the same question a lot of times over and over, and over, and I understand that we have new people coming in that will ask the same questions. Please, if you are new don't think that we're treating you like you are new, like you're dumb, like you don't know what you're talking about, this forum, or what we do on Hump Day Hangouts is just for that, we don't want you to feel bad. Please, ask your questions, if we say to go to whatever source, it's because the answer is there. It's been explained, and that's the best way to start, if after that, after you've gone and looked at the resources, you still have a question, you're welcome to come back and ask us a more in depth question or to clarify, but please just keep asking the questions and we'll do the best we can to answer them.
Bradley: Yeah. Occasionally, if I get a question that's been asked 1300 times, I do get a tad bit annoyed, but don't misinterpret that as me being annoyed with the person asking the question, I'm annoyed with the question, not the person asking the question and I'm working on that, guys. I recognized that, that can come across as shitty, and so I'm working on that, and I apologize for that, but I just want you to know that certainly guys that's what this is for. Hump Day Hangouts is for people to come and ask questions, new, or experienced alike, it makes no difference. Please, feel free to ask questions, here. Okay?
Decreasing Rankings Of A T1 Branded Ring Powered By PBNs
Now, hold on a minute, let me rephrase this, if it's just a tier one branded ring, I've never seen any issues, whatsoever. I've not experienced this. Now, with multiple syndication networks connected to a website, for blog syndication, and this is precisely why I talk about, throughout the training, and throughout so many Hump Day Hangouts, about not connecting multiple syndication rings to a blog, for blog syndication, because I have had, I've gotten slapped from that before and it's because of unnatural link profile, I've been slapped various ways. I've had algorithmic slaps, and I've had manual penalties, as well. Both, from connecting too many syndication networks to a blog, but that is precisely why we talk about primarily just using a tier one branded ring. If you're going to use tier two, and I know Aussie, you're not saying that you use tier two, but I'm just explaining this for the benefit of other people, as well, in part for why I don't use multiple or tiered rings for blog syndication.
If you're going to be using tiered rings, though, however, or syndication networks you want to add additional related content feeds, or sources, triggers, into the second tier networks to try to mask or hide footprint as much as possible. Remember, you're not trying to hide a footprint on your branded ring, you're trying to claim it. You're trying to announce to the world that this is you on all these different locations, or this is your brand, or whatever. I've never experienced that, what you're talking about here from a branded ring, but that's also because, and Aussie, I don't know what kind of content you're publishing from your blog, so what I'm saying is if you're publishing content from your main blog that's syndicating to your ring, and you're doing automated content, or positing maybe too frequently, or I don't know what could cause that, but I know that there could be content issues that are causing that problem, as well, and it's not necessarily from the syndication network. There's some variables that I'm unaware of, here, from this one line, or two little sentences here isn't enough detail for me to be able to make an educated guess as to what the problem is, other than it may be a content issue with what you're posting from the blog, if that makes sense. Marco, or Adam, I guess, have you guys ever had any experience with this?
Marco: I'm looking at this and he says he has RYS starter, now, what he could be experiencing is the Google dance, we covered this before, and I just dropped the link at the top, so that he can go and take a look at it, I don't know how long it's been since he did this. Sometimes they disappear. It doesn't mean that you got Google slapped. It just means that they're dancing, and they'll eventually come back, you wait 21 days until the Google dance has cleared, and then you go take a look at your ranking. You cannot SERP watch or you'll drive yourself nuts-
Marco: Watching it go up and down. It goes up and down, up and down. Then, eventually after that period it's like a probationary period. Right? Where if you go and do anything, they extend it to, I think it's either 60 or 80 days and if you do anything within that period then you can get permanently sand boxed, so I would say just relax, let it sit, let it stew, and see if it starts coming back. In the meantime, he can be looking at other things, whether he's doing multiple posting, whether he has a multi tiered ring, which is not necessary for most keywords, but I see that, and if he did that, and if he powered it up, meaning if he built links to tier one and RYS it will dance, but it will come back and it will come back better than ever, if you leave it alone for the period of time that the Google dance requires, it's riding the patent.
Bradley: Yeah. See, Aussie, I've got, I mean, I literally have websites and some clients, some are my own that I've had syndication networks around since 2012, and literally have thousands of links from WordPress and thousands of links from blog spot, or blogger, and Tumblr, and that kind of thing in search console, and never once have they ever been slapped. I cannot see it having anything to with the syndication network, unless there was a problem with the content, again, that you're publishing. If it scrapped content, spun content, stuff like that, that could cause problems, and there's no question.
Also, it could be if you're using tiered networks, like I said, and you're not masking or hiding your footprint, properly. That could also cause issues, but again, if you want to contact somebody, you could reach out to us in support, and if you're in the Mastermind, we can provide, of course, support within the Mastermind, but if not it might, you might have to schedule with someone on one consulting time, but you can always send in a support ticket and propose what it is you need help with and we can figure out what the best course of action for you would be. Okay?
Proxies When Creating Branded IFTTT Networks For Clients
All right. David's up, he says, “Same question as last week, tech glitch pause, if I'm creating branded IFTTT networks for clients, do I need proxies?” Okay, David. No. Yes and no. No, if you are limiting how many accounts you create. Let's put it this way, when you go to start creating an account, or a network, you're going to create a profile in a new Google account, and then you're going to use that Google account to create the profile or the accounts on all the other network sites, network properties, Tumblr, WordPress, Gravatar, all that stuff. Right? That's basically one account set, so as long as you're only doing one or no more than two account sets in any 24 hour period, then you should be okay.
However, if you're building for clients, I recommend having a minimum of five or just a handful, I mean, typically I always just start off with five proxies, dedicated proxies. The reason why is, because if you're building them, which by the way, David, you shouldn't be building them, honestly, you really shouldn't be, but if you plan on doing it anyways, because you can outsource this kind of work, man, for a hell of a lot less than what your time is worth, I can tell you that. But, if you are planning on doing it, anyways, then I recommend just getting five dedicated proxies it will cost you like 10 bucks a month, man. Then, that way you have basically cycled through the proxies. In other words, if on Monday you start to create one account set with proxy number one, then on Tuesday create your next account set proxy number two, and by the time you get to Saturday, you cycle back up to proxy number one. Does that make sense?
Just, in other words, that way you're spreading out new account sets per IP, so that you're not, if you use just your own IP, and you're creating a new account set, every day, at some point, I don't know what the threshold is, but at some point, you're probably going to have your IP flagged, by if not Google, by some of the other web two properties. I recommend that you always use, you know, you can use a VPN. I particularly don't like to use VPN's, because those are shared IP's, even though a lot of them have big pools of IP's now, I still don't like to use them, because they're shared. I prefer dedicated proxies, because then I know they're clean. Okay. Again, I highly recommend that you're going to do it, and also, David, if you're going to be building networks and using proxies then to make your life a hell a lot easier I recommend that you pick up Browseo. Right now, Browseo, now has a monthly option it's like 37 bucks a month.
The amount of headache that it will save you to be able to use Browseo and have multiple browsing sessions open using different proxies for different profiles and all that kind of stuff, the speed with which you're able to accomplish your tasks by having that ability, or that function available is unbelievable. Right? It's amazing. I've got Browseo open right now. I mean, I got it open all the time, now, because it's just so freaking amazing. So, I highly recommend that you use that, as well, it's going to make you a lot more efficient. As I mentioned, before, I certainly recommend, David, that you only build a few networks to get the hang of it and then outsource it. You can buy them from us, or you can hire your own virtual assistant, and put them through the training, and have them build so that you have an in house builder, that's going to be your best option, you'll make the most money that way, if you create your own in house builder, or excuse me, train your own in house builder. All right.
Marco: No. I totally agree. No. We usually order IFTTT and RYS as soon as we get-
Bradley: The network back.
Marco: The verification from Google.
Marco: As soon as the verification, then we have that NAP, the way that it's set in Google, that's how it's going everywhere else that we have it. I mean, I trained Justin, and I continuously go back and forth with him, he's our RYS VA, he knows exactly what to do, how to hook everything up, so that you guys don't have to do it. If you want to go through it, then the place for the training is RYS Academy. Otherwise, you're left guessing on how everything is done.
Bradley: Yeah. All right. Hopefully, that helps, David. Yeah. The same order that whenever, I agree with Marco, if it's going to be for a local business, it has an NAP, you're going to want to wait until you have a verified address, and you probably already do, but if not, if it's a new listing, a new business, then yeah, wait until you get the Google My Business page verified, so that then you have the NAP exactly as it's listed in Google. I totally agree with that. Typically, what I'll do with a new property is order the network, build the site, while the network is being built.
My curator, somebody from, one of my curators, will end up creating content for me like having at least a minimum of three curated posts ready to go, so that when the site is built, and the network has been connected, then I go in and publish those three posts. I'll drip them out, over a course of a week, or so, and then from there I'll order the, excuse me, the drive stack, and then I'll order a press release, and then I'll order the first batch of citations. That's pretty much the exact same process that I go through for every single new site that I launch, or even a site that's an existing site and I'm taking a new client or something like that, that's the same process I have to go through, is still sitting up the network first, and having content produced while the network is being set up and all that kind of stuff. It's the exact same timeline that I always use. Just because it works. There's no reason, if it ain't broke, don't fix it.
Adam: Description about what the video is about, is it actually the video description?
Bradley: It's a transcript and a description. Probably like a summary, maybe, is what the description is.
Marco: I mean, is the description being taken word for word from the video description?
Bradley: You mean, from the video description in YouTube?
Bradley: Yeah. That can cause problems, Ryan. Good point, Marco. I don't know that, that's the case, Ryan, but if you are, here's the thing, though, if you're adding the transcription to the post, then that should make it unique enough, I mean, again, this is just speculative, but my experience with having video pages de-indexed, and I'm not talking about the videos themselves, I'm assuming the YouTube videos are still indexed, but the video pages on your site are being de-indexed, or falling out of the index, that doesn't necessarily mean that they've been de-indexed. Right? De-indexed connotes like a penalty, but falling out of the index doesn't necessarily, like that's just a Google dance. Right? My point, Ryan, what I'm trying to get at is whenever I was doing a lot of video syndication networks, what I used to call broadcasting networks, which is I'd have self hosted WordPress sites with IFTTT syndication networks around those sites, and then when I would publish a video to a YouTube channel I'd have YouTube connected as a trigger to self hosted WordPress sites. I used to use a plugin to do that, but then I just switched it over to using IFTTT, and YouTube to WordPress. You can do that for self hosted sites, by the way.
Anyways, whenever I would have the applet set up at the time, they were called recipes, but the applets within the description, we always just talk about pasting the embed code, and a link to the video, and you can either do a naked URL, or an anchored text URL to the actual YouTube video itself, and then a link back to the channel and if that's why our applets are set up the way that they are, because when I had those video broadcasting networks and I was auto syndicating videos to them any time I uploaded a video to a channel, any of those WordPress sites, those self hosted WordPress sites that imported the description, so remember that's a token, a token inside of IFTTT that you can add, or what they call an ingredient.
You can add the description ingredient. Every single one of the sites that I had auto syndicated videos to that imported the description got de-indexed. Every single one of them. All the sites that I had didn't import the video description from YouTube, didn't get de-indexed. That very well could be it, is if you are importing, although, like I said, at least without testing this I would think that if you had the transcription in the blog post, but not in the video description on YouTube, that, that would make that blog post unique enough that it wouldn't be de-indexed, but maybe it is causing an issue. That's the only thing I can think of at this time. I mean, what other ideas could there be, Marco, anything else?
Marco: I would use video schema.
Bradley: You could do that.
Marco: I would use it totally, just to solidify it at the entity level. Right? At the coding level. I'd post the URL to Sistrix, which is really, really good about giving you some great video markup for rich snippets, and that might help. Everything tried first, get rid of the description, see what happens, and then mark them up.
Marco: Use the schema generator that I posted and see what happens. Come back and let us know.
Bradley: Yeah. That could help. Wrapping those videos and video object markup could probably help, too, so let us know, Ryan, how that goes. Then, also, again, I'm curious to find out if that's what you're doing is importing the video descriptions, too, because if so, what I would recommend is omitting the video descriptions if it's the same as what they are on YouTube, and then just using the transcription and that's it.
Live Rank Sniper Vs Tube Rocket (Rocket Video Ranker Pro)
He says, “I understand that Tube Rocket can make the videos unique, but if possible, how would I get them into the spots created by LRS, since it requires live stream, not just a video upload?” Okay. First of all, Kurt, yes, you can use Live Rank Sniper to stream a video into the scheduled live event, because those are essentially just place holders. Right? The schedule of live events are just place holders, however, the problem, and it's not a problem, but the drawback of using Live Rank Sniper to stream to those scheduled live events is that it's a slow process, because you have to open up Live Rank Sniper, it's only a couple of clicks of a mouse, guys, it's not like it's difficult, it's very simple to do, but it's a slow process, because you have to allow the software to start the stream.
You click the upload or whatever, you click the tab, and then you go navigate to the file on your hard drive, click it, and then you tell it to start streaming, and it basically, you just wait for it to go through the process of firing up the live stream, starts to stream it, and then it closes it down, and all that. So, it's a manual process, and my point was if you've poked a 100 keywords and you got 40 of them that are ranking on page one and/or page two, and you want to go upload, that's a long time. A lot of time that you're going to have to sit there and click the mouse a few times to get it to stream, it's just going to take you a ton of time, Kurt. You can absolutely do that, there's no problem. It's just personally, it's not efficient, for me, so I wouldn't recommend doing that. You know, there is, Peter Drew, excuse me, I was drawing a blank, Peter Drew has Hangout Millionaire, which would integrate very, very well with Live Rank Sniper, because they're from the same developer. They have the same interface and that kind of stuff.
I'm fairly certain that Hangout Millionaire can actually stream into those scheduled live events. That will automate the process, so that you don't have to manually start every single stream. If you want to use the pre-scheduled events that are already ranking, then I would recommend that you upgrade to Hangout Millionaire, and use that. Okay? That's the reason why I say that is because you've already got the place holders in place, and I'm fairly sure that Hangout Millionaire is able to stream to those scheduled live events, but you might have to check with Peter Drew and support first prior to signing up for that. Where Rocket Video Ranker, Tube Authority Rocket, they're one and the same, really, shines is that it basically uploads videos and it uses that very unique process where it sets everything to private, and then you go in and turn them all public at the same time, and it just seems to work.
Again, I don't know why it works, but it works. So, as long as it's working, it's something that can be exploited, and I've used it a lot, as well. Okay. But, no, you cannot use Rocket Video Ranker to stream to scheduled live events, it doesn't work that way. Rocket Video Ranker is strictly an upload application, I mean it makes it so much faster and efficient to upload a bunch of videos all at one time to the same channel. But, there's a limit to that, by the way, too. I ran into a couple of issues throughout the case study where I made a mistake with a batch of 30 uploads and I had to go in and delete them all, and then I went back and uploaded, again, to the same channel, and it denied me, it said, you've uploaded too many videos, and you must wait 24 hours before uploading anymore, or something like that, so just keep that in mind. Again, it's a different animal. They can accomplish similar things, but remember Live Rank Sniper was specifically a keyword poking tool, I mean that's what it was advertised as. Right? It's a keyword poking tool. Yes, you can steam to pre-scheduled events, but it's not really designed to do that, efficiently, in other words. Okay?
All right. Next, he says, “Also, I made a spintax with keywords and geotargeting for the LRS pokes, some of them landed on page one and two, and in the videos page, this was done without the long lat settings in Live Rank Sniper, if I needed to do long lat in LRS, would this require one poke per keyword?” Yes. Well, it would be one poke per location, Kurt. I did this same thing Kurt, in other words, when I was running my, I was basically targeting one keyword in multiple locations, so I didn't use the geo coordinate setting, either. I left that blank, but if you want to target multiple keywords in one location, then you could use the geo, you know, the geo settings, excuse me, because then it's all the same location, but I did the same thing, which you're asking about, here, no, I just omitted that. Okay. “Or, could I just use the long lat for Chicago and geo target all the smaller communities and metros in Chicago with the keywords spintex with the same result and effectiveness?”
I don't know, Kurt, I haven't test that, personally, I would not want to use Chicago coordinates for suburbs around Chicago, because those suburbs each have their own coordinates. Right? Every point, anywhere at all geographically has its on coordinate. Right? So, even if you move a 100 yards to the right or the left, or north, south, east, west, it doesn't matter my point is it still got a unique coordinate, so if you're assigning a Chicago coordinate, excuse me, to all of the other locations that you're targeting, then you'd be giving mixed messages to Google. I haven't tested that, so I don't know whether it would work or not, but to be honest with you it seems logical to me that it would cause problems. So, I would recommend just omitting the geocoordinates from those campaigns, unless you're targeting one location.
Using Same Persona Rings To Multiple Products
All right. Alexander is up, “Should I use the same persona rings to multiple products? For example, the same 10% of the rings for two or more unrelated projects.” I don't recommend that. I mean, you can to a point, Alexander, I would still try to keep them somewhat related. Here's the thing guys, like for second tier networks, which are basically persona based networks, especially for like YouTube syndication's, stuff like that, things can be a bit more general, but remember theming is really, really important. I'll let Marco comment on this, but guys theming and relevancy is critical, now, and it's only becoming more and more critical, so I'd recommend not spamming up some second tier networks, or persona based networks with a whole bunch of unrelated stuff. Try to keep it somewhat ballpark, somewhat in the same ballpark, because you're going to get more power, and more authority built from any of those links, embeds, whatever, from those networks if they're themed correctly. Marco, you got a comment for that?
Marco: No. I agree. We go back to what I mentioned in the beginning, which is the three components of a link. Right?
Marco: Relevancy, activity on the link, trust and authority. If those three things are present then you have a great link, if you omit one of those then the link becomes not so great, what overcomes that is where the link is coming from, like if you can get that awesome boost from one of these super powerful websites where you get that link that just pops you to number one, then that'll override the relevancy activity, but it has to be powerful, it cannot just be any old link, or it could have decent metrics and you would have to boost it, so that you power up the metrics to override the relevancy factor, but you still need all the other three components. I mean, I could talk about this all day, but we're still going to come back to relevancy, activity, trust and authority, that's what you need on a link. If you don't have that, and most, again, most PBN's are just there to provide a link, if you are doing just that then you're better off going and renting. You know how you can go and rent from what used to be a PR7, or a PR8 you better off doing that, you can still do that and get a lot of bang for your money.
Multiple Google Sites For Different Personas
Bradley: Yeah. All right. Bacon is up, he says, “I have a question about Google sites, if you were to create multiple sites, do you need to do each under a different persona, since it is a Google property?” No. It's not necessary. You can do it all, I mean, you can create multiple Google sites under one profile. It's fine. Just keep in mind, that if you're doing some nasty stuff with them, with any one of them, or a combination of them, you stand a chance of getting that account slapped and potentially terminated, and if you have multiple Google sites in that one account, and that account gets slapped, or terminated, then it could end up, you end up losing all of them. Again, I always talk about mitigating risk, guys, specifically because I just don't want to have one where Google can come in and terminate one account, and I lose multiple digital assets, or multiple businesses, so to speak. Right?
That's why I always try to separate things by different Google profiles, because then I can always connect, and add as a manager, and you can do that in Google sites, too, you can add a manager. So, you can add, you can create, let's say you're going to create 10 Google sites, have 10 different profiles, each owning its own Google site, and then you can connect your main profile, you, or Bacon, as a manager to all of them, so that you can manage all of them underneath one account. But, if anyone of those accounts were to get terminated, it will only affect the one Google site that was owned by that profile account. If that makes sense.
Marco: Let me read through that, again. There's a lot of stuff that I just cannot give away in this forum. I cannot give that away. Yeah. Content matters, whether it's on the page, or somewhere else, makes a big difference. Relevance, right? You can push relevancy, because it will bleed through to the source, whatever you have on the page, the bot will come in read it, it will drop into the iframe, so to speak, it will drop into the hole, go down to see where the source is, and all of that, that the bot is holding, wherever it's holding the information, follows through, so it helps. It helps more if it's somewhere else. That's as far as I'm going to take it.
Bradley: Yeah. I mean, I haven't done a lot of map embedding stuff, so I don't have a lot of experience with testing, Ken, on that, but I would agree that I would probably be, because the problem with YouTube with importing the description, is what I discussed earlier. Right? Is that every single time, or every property that I have while I was importing the descriptions would get de-indexed. That's why I stopped doing it, but for maps that's different. Again, I would want to try to put some content on the page, and then test it, but I don't know, because I haven't done it. I'd just follow Marco's advice.
In other words, when I rent a mailbox, I don't just rent it, or excuse me, a PO box, I don't just rent it long enough to get the postcard, and then let it expire. I keep renewing them. I've got dozens of PO boxes and I pay for them every single year, and the reason I do that is because in the event that I ever have to reverify the business, I'll have access to that location, that address. The reason I know how to do that is because that's only happened twice to me in my entire career. Okay. But, one of the times that it happened it was a UPS mailbox for one of my tree service lead gen sites, and the UPS mailbox was like $36.00 a month, it was freaking ridiculous, and so I let that mailbox go, because I thought I'll never need it again, and it's too damn expensive. Sure enough, I got a reverification, I was required to reverify via mail, snail mail, and I didn't have access to that location, so I lost that maps listing, because I didn't have access to it.
So, that was a painful lesson for me, because that was a profitable, it generated quite a bit of revenue, that particular site, so anyways, my point is that ever since that time, first of all I stopped using UPS mailboxes, the UPS stores and stuff, I stopped using those and I went to PO boxes, and I keep them renewed. Now, with that said, you know, if you've been trying to tell a client something for two years, now, look, I understand, because you are kind of black hatting the maps listing. I've had clients that have been resistive to that, as well, so you know, I don't know what else you can do other than tell them why it would benefit them to do that, and try to get them to do it the correct way, otherwise I don't know what else you could do to tell them that. Short of you going out and getting the mailbox yourself, which I don't recommend doing, but if it's a client that's paying you a good amount of money, look, I pay anywhere between $64.00 and $128.00 per year, per PO box.
It just depends on the population density of the area that I'm renting the box in. Right? The more populated it is, the more expensive it's going to be, but I don't have a single mailbox out of dozens of them that cost me more than, I think, 128, actually, that may not be true, it might be as much as 164, or 168 a year, or something like that. It's still relatively inexpensive, so again I don't recommend going out and buying a mailbox for a client unless there's enough revenue in it for you, to make it worth your while. Here's the thing, you might end up, there's always the opportunity that you could use, you know, create other digital assets in that same area, and use that, you could try using that same mailbox, but I wouldn't do that.
I would have a separate mailbox specifically for this client, and again, if it's not something that you want to approach the client about, I wouldn't mind approaching the client, just say, look, you got a UPS mailbox, those don't work and here's the reason why, recommend using a USPS box, it's cheaper, and they're still working, right now, and it's going to benefit your business, and I recommend that you do it. That's what I would say, otherwise you could do it on your own. Again, I don't recommend doing that, Don, but if you're making enough revenue from that client, it's a nominal small price to pay to be able to get them results. Okay.
Differences Between FCS, RankerX, SEO Autopilot and Rankwyz
I cannot answer you Kay, honestly, because I just don't know. I don't use any of those tools. I can tell you that I'm super, super, super impressed with Rank Whizz, and Pavel from the webinar that we did on Monday. I think if you were going to invest, and again, this is only based upon, not from using any of the tools, myself, but just based upon what I know and from what I saw on Monday with Rank Whizz is it seems like it can do everything that I could ever want a link building tool to do, in a very unique way. In fact, the content mill function of Rank Whizz is amazing, because they don't scrape content based upon keywords, they do it based upon topics, which is the very first time I've ever heard of a link building tool do that, which speaks directly to RankBrain and Hummingbird. Right?
The semantic web algorithms, or the semantic web filters, or whatever, layers to the algorithm. My point is, that after going through that webinar, if you haven't seen it yet, Kay, go through it, that we did with Pavel. I think it was two hours long, but it's super, super powerful and if you're going to invest time and money, well, money is the small part, an investment is the time. Right? The biggest investment is the time to learn how to use these tools. I would pick one that does everything and learn that one tool. So, that you don't have to patch a bunch of stuff together and Rank Whizz apparently has all that. Guys, again, this is only based upon the webinar, because Pavel knows his stuff, he is a serious SEO. After hearing him talk for two hours, he really knows what he's talking about, so I think it's a very, very powerful tool and I would put my trust into that, but that's just my assumption. Okay. I don't have any proof behind that, because I don't use any of those tools, myself. All right.
Marco: [crosstalk 00:47:26].
Bradley: Go ahead.
Marco: If I may, and if she's a newbie, and she's going to go into this expense, the expense has to be justified, well, the investment, let's call it, because it's actually an investment on the business.
Bradley: Mm-hmm (affirmative).
Marco: So, you should have an SEO business if you're going to be running this type of tool, because this tool is for tier two and out, and if you get good enough into T-1 never at the money site. Unless, you're really surgical with the tool, you get so good with the tool that you can actually go at tier one, you know exactly what you're doing. Before you get to all that you should have a really good foundation with everything else. I don't know if she's doing Syndication Academy, if she wants to do it for clients, if she wants to do things affiliate, what it is that she wants to do, she says she's a newbie, which is really broad, what is she a newbie in? What is she trying to take on? What is she trying to do? Because if you go right for the link building tools, you have to have assets that you build links to.
Bradley: Yeah. Okay. Next is Stephen, and we're running out of time here, very quickly, I can see we're not going to be able to get to Roy's question, again, either, we tried this last week and I know we spent some time on it, but apparently we didn't have the whole scenario, and I know I passed over Steve. Roy, I'm assuming, I don't think you're in the Mastermind, Roy, but this might be one of those questions we're going to have to answer in the Facebook group or something, because we're running out of time. If you don't mind, Roy, can you repost this in one of the Facebook groups, Syndication Academy, or the SEO tutorials group, either one, and then tag me on it, Roy, and I'll spend some time going through and try to give you even if I've got to just record a quick screen cast video, or something and drop it in the comments section of that post, I'll try to get to this, because apparently two weeks in a row you've posted this, and we must not have answered it last week, because we didn't have the full information, and I'd hate to leave you hanging for another week, so if you don't mind, post that one on Facebook groups. Okay? Like, we did for Ken, this week, we can make sure that we get you a proper answer. All right?
Diversifying When Building Google Properties/Stacks
Marco: Yeah. Not all Google files are created equal.
Marco: They each have different, like one will rank over the other, remember Doctor Gary did a test I think it was in the Mastermind, or in RYS Academy. It was one or the other, or both, probably, where he showed, which one ranks better than the other one, but we still like to do all of them, because we like to interlink. Having just one Google property linking to another, and those two linking to another, and everything linking back, creating the spider web silo, that powers up everything, and it shoots the relevancy out to the destination, which is what we like to do. So, the way we do it is we just keep, you know, we don't do one or one file type, we do them all.
Marco: We do as many as we can and we link them all together, and then send the power wherever we want.
Bradley: Which is more diversity. Right? I mean, it seems to me, I haven't tested it, but I mean, I just, we always do every doc type that's available to us, or every file type. Okay. Let's see. We've got about four minutes. I'll give another four minutes. Roy, like I said, please, because this is a big long question and with the second part, as well, so just post that in the Facebook group, man, and tag me on it, I'm giving you permission to tag me, so that we can make sure we answer that. I might answer Columbia's real quick and then we're going to wrap it up, guys. By the way, we have Syndication Academy update webinar at 5:00 p.m., so in about 10 minutes, guys. You should have been notified via the Facebook group, because I created an event, so if you're in Syndication Academy, just go to the Facebook group, click on the events tab and you should find the event and it's going to start here in about eight minutes.
Best Structure For A Lead Gen Site
Columbia says, “Could you describe the best structure for a lead gen site and what would be careful to avoid? Do you do this under your name, or a persona? Thanks.” No. I always do everything under personas, Columbia, as I mentioned earlier in this webinar, and as I often do in many, many webinars, I try to mitigate my risk. So, I always set up a new persona for every lead gen site that set up. Then, I add myself as a manager, so I can add, for example, like I set up, for every lead gen site that I set up, guys, I set up a brand new Google account. I create a new persona, and then I create the website, and I add the Google My Business listing underneath that persona, the Google plus pages, I do all, Google Analytics, search console, tag manager, everything.
The only thing that I don't create a new account for every time is AdWords, but everything else I do. Then, what I do is I just add myself, or one of my agency profiles, like, I have an AdWords manager account that's underneath, it's basically an agency Google profile that I created specifically to run an AdWords manager account, so since I do most everything in AdWords for lead gen, now, I do some Maps SEO, but pretty much I do a ton of AdWords stuff now for lead gen, I just assign that agency profile as a manager to all my lead gen property sites, and search consoles, and analytics, and all of those, so that I can access everything from my agency profile. But, everything is owned by separate individual Google accounts.
The reason I do that, is because once again, I don't want, if at any time something happens and they decide that Google doesn't like my agency account anymore, and they shut it down, terminate it, I don't want to lose all those accounts. Right? It would suck to have my agency account shut down, but at least I would still have all my lead gen assets because they're all owned, you know, owned in air quotes, by other persona accounts. Okay. It's all about mitigating risk, guys. It's just about reducing risk to where if something bad were to happen you don't lose it all.
I don't know about you guys, but I'm not willing to take my chances and put everything underneath one account, and then end up losing it. Then, what do you do? You're left, you're stuck with nothing. You got to start all over again. At least if you do what I'm talking about, you know, you might lose an account or two, but you're not going to lose everything. Right?All right, guys. Yeah. I know. Adam started yelling at me, again. All right, guys. We're going to see everybody in Syndication Academy webinar in just a minute, hopefully. If you're not there, come join us.
Adam: Sounds good. See you guys later.
Marco: Bye, everyone.
Bradley: Thanks, everybody. We'll see you all on the next one. Any questions that didn't get answered, guys, just submit them next week, or post in some of the groups, we'll try to get to them. I cannot promise we'll get to all of them. I know I will get to Roy's, because I told him I would. We'll see you all next week. Thanks for being here. Thanks, guys.
Bradley: We're live. We're back on Hangouts, guys, because webinar wouldn't even start for us today, anyway. Hey everybody, Bradley Benner, here. Semantic Mastery, this is the Hump Day Hangouts episode 128, today is March 19th 2017, and we've got Chris, Hernan and Marco on with us. Adam is off running in the woods, again.
Hernan: Yeah. No. I think he was moving.
Bradley: He was moving? Is that what we're calling it today?
Hernan: Yeah. Let's call it like that.
Bradley: That's cool. Chris, what's up man?
Chris: Doing good. Right from a snowstorm here in Vienna.
Bradley: Guys, hold on, I guess Marco and Hernan you guys can chat for a minute.
Marco: I'm good, man. We got really bad electrical storms, my electricity keeps coming in and out. If I drop off the Google police didn't get me, the lightening storm got me. Sorry about that.
Chris: It's cool.
Hernan: We started to think this is some kind of conspiracy, since we launched Battle Plan.
Marco: [crosstalk 00:01:09]. I'm telling you. We're teaching people how to rank and they don't like, so they're trying to do everything they can to keep us off the air.
Chris: We make things too easily available out there, that's the thing.
Bradley: All right. Hopefully everybody refreshed the page, because on the event page, because you have to refresh the page for the new video to show up.
Marco: Okay. You both said it already.
Bradley: Let me see.
Bradley: Yeah. Okay. All right, guys. Let's get into it. I guess, we got probably a couple of announcements. We can stay to the actual five o'clock mark today, because we got started a few minutes early, or late guys. Anyways, let's get into announcements. Hernan, what do we got?
Hernan: Yeah. Real quick. One of the things if you haven't already, we strongly suggest that you get a copy of the Semantic Mastery, the SEO Domination Battle Plan. That will launch on Monday. Right now, the prices are real for the value that you're getting and basically the coupon ends, I think it's going to end in two hours, if I'm not mistaken. Then it's going to double, more than double the price.
Hernan: Go ahead get it. I'm going to put the link on the event page, but it's basically battleplan.semanticmastery.com. Go ahead download it, we tried to make a really concise, simple guide, step by step document that you can come back over, and over, and over again, depending if you have each sites, new sites, YouTube videos, local websites, it's everything in there. The way we do it. The way we implement it. That's the main idea with Battle Plan. If you're looking for something simple, go ahead and get it. If you're looking for something more complex, or if you want more support, et cetera, come join the Mastermind, but that's basically the main idea of the Battle Plan.
Bradley: There's a couple of things that I want to mention about that. Is number one we had some people say your process cannot be simple. Well, actually it is.
Marco: It is.
Bradley: You know, that's really what we do, guys, and that's why I continually say on these Hump Day Hangouts that I like easy. Don't over complicate shit, guys. If you want to make it complicated, then just stand on your head while you're doing it. I don't know. All I'm saying is those are the exact same services that we use, the same procedures, the process in order, in the steps that we do it in. It's not difficult. I mean, we've got the infrastructure behind us, which is provided, it's available for you guys, as well to use the same services that we use. I mean, again, some people said, well, it cannot be that simple, it's just because I think by nature we as SEO's and marketers typically want to over complicate shit, so that's part of it and the other thing is, and just very quickly, let me grab the screen, I want to show you something here. You guys are seeing my screen, correct?
Bradley: This is the bonus site, guys. I think there's more value in the freaking bonus site then there is in the actual PDF, so I just wanted to point this out real quick. This is something that wasn't even mentioned on the sales page, but you get access to this bonus site that has a ton of different bonus stuff in here, and the bonus webinar section alone there's multiple webinars, here, including on of our webinars that Marco just did, recently on iframe and java script secrets that's a pay per view webinar of a $147.00 and that's been included, as well. We've got a ton of different, you know, there's case studies in here for Live Rank Sniper, for Rocket Video Ranker Pro, the v-mail prospecting course, which is the basic course I'm probably going to be doing a full blown course for that in the next couple months. Again, I just wanted to point out for a $20.00 PDF, there's absolutely no reason why you guys shouldn't pick it up for the simplicity of it, number one. Number two, because you get access to a bunch of amazing bonuses. Okay.
Marco: The bonuses are, that's the reason why it's going to $100.00 when it's all said and done.
Bradley: Mm-hmm (affirmative).
Marco: Because it's worth way more than a 100 bucks, but I mean-
Bradley: Damn right it is.
Marco: We wanted to keep it accessible to all of our members and followers, so they could actually have a plan that they could follow to achieve their success. If you want to complicate things, I mean that's fine as Bradley said, but it doesn't really need to be. All you have to do is just follow the step by step process. If you want to do more, then you're more than welcome to join Syndication Academy, you're more than welcome to come into the Mastermind and ask us as many complex questions as you want, and we'll answer them. You have full access to us, there. If not, just follow the training step by step. That's all you have to do. Seriously.
Marco: That's it.
Bradley: I love it when somebody analysis the plan and says, oh, no, it cannot be that simple, this must not work.
Hernan: [crosstalk 00:06:05].
Hernan: Another thing that's worth mentioning is that the bonus side that you get for free will be updated. We have a bunch of case studies that are going to be uploaded to the bonus site, so go ahead order it now, because again it's going to 100 bucks, soon. Now, you can get it for $20.00, it's crazy.
Chris: What's the coupon code, again?
Bradley: Missile launch.
Hernan: Yeah. It's missile launch. Thank you, Chris. It's missile launch, one word and it's on the event page, again, battleplan.semantricmastery.com. That coupon is going to be available for the next two hours and then it's going to more than double the price.
Bradley: Okay. Cool. All right. Do we have any other announcements, because if not, let's get into it.
Marco: Let's do it.
Bradley: All right. Cool. We're we going to talk, we're not talking about the next webinar, are we, yet? Marco?
Marco: No. You can just tell them what it's going to be about.
Bradley: All right. We're going to do another webinar in the series, Marco's series that we've done three, now, and we're about to do a fourth, which is going to be a structured data webinar, guys. We scheduled it, but I don't know the date off hand.
Marco: It will be around April 8th.
Bradley: May. A Monday-
Marco: May 8th.
Bradley: Monday. Excuse me Monday, May 8th. You're right. I'm sorry.
Marco: Usual time. It will be then, if it changes we have plenty of time to let people know.
Marco: I'm working on that.
Bradley: You guys will get notifications via email and stuff for registration, so I just wanted to let you guys know that, that's coming, as well. Okay. All right. Cool. I'm going to grab the screen and we're going to get into questions. It feels weird to be back in Hangouts, man. It feels kind of like home.
Bradley: You know?
Chris: It's actually working.
Bradley: It's working, too.
Private Home Address For A Lead Gen Site's Google My Business Page
Go get a PO Box. If you're in the United States, go get a PO Box. I know some people say that's not working, or isn't going to work anymore. I covered this in a Facebook live post, recently, but I'm still able to get them to work. What happens is where the problem occurs is if you try to register multiple businesses, so Google My Business pages underneath the same account using multiple PO Boxes. I've had that happen to me a couple times in the last few months where I've, in the last six months, where I've had, I've tried to register two different PO Boxes within the same Google My Business owner account, profile, essentially, and I've gotten it flagged and I had to reverify.
In one case, I just abandoned it all together, and re-registered a new business under another profile, because it there was no way for me to verify it. I basically lost that one, but it's not a big deal, it happens, guys. The way the work arounds so far to this point has been just to register one Google My Business profile per, or excuse me, My Business Account per profile, so that you essentially have a different account owner for each one. That's the way I've been able to get around it, again, they may crack down on that at some point in the very near future, maybe so, but until then I'm going to continue exploiting it. That's what I recommend you do.
You can also hire, rent virtual mailboxes from other places other than the PO box, but those are the cheapest and so far they are still working for me. Okay? Again, I do not recommend that you register a bunch of businesses to your home address, I mean, you can, but I wouldn't do it. All right? The other thing is you don't want to share the same address for multiple businesses. Guys, that's part of the reason I like to use PO boxes, because they're cheap enough, where even if I've got 10 businesses in the same, like I got 10 different lead gen funnels, let's say 10 different industries and it's in the same damn city, I can have 10 different PO boxes, because the deal is the address is going to be street address of the PO office and then you're going to get a box number.
It's going to be 123 Main Street number 101. Maybe next time you will get number 208, or whatever. My point is each one of those are each considered a unique address because of the box number, makes it unique. Does that make sense? I mean you could probably do it with your own home address, like if your home address was 123 Maple Street, and you did 123 Maple Street, or 123-A, and 123-B, 123-C you could probably get away with that, but I certainly wouldn't recommend it. Again, it's cheap enough to where you can just buy additional boxes and I like to do that.
People have asked me before, do you continue to rent the PO box after you've received the PO box, or excuse me, the verification card? Yes. I do. I pay for everyone of those. I've got PO boxes that I've been paying for, for years, guys, I renew them every year, it's only happened to me twice in my entire digital marketing career that I've had to reverify via postcard, a business listing, it's only happened twice in six or seven years, now.
However, when it happens, if it happens I have the ability to retrieve the postcard, because I renew the boxes every year and it's a nominal fee, guys. In the less populated areas I can get a PO box for a year for about 60 bucks, or $64.00 something like that. So, $64.00 per year, roughly. Okay? For the more populated areas it cost me $128.00 a year. It's so inexpensive, it's such a small cost of doing business that I just pay for it. Okay?
One Address For Multiple GMB Pages In Denmark
Okay. Anyways. “Can I use the very same address for multiple, different businesses in the same area, or city. Note, I live in Denmark. Thank you for your help.” I guess I should answer that, I don't know about Denmark, I cannot speak for anything in any foreign country, guys. All I can talk about specifically for local is within the United State, but I'm quite sure that if I can get away with doing what I'm doing in the US you could probably get away with it in Denmark. You probably would get away with a hell of a lot more in Denmark, I'm sure. In which case you might, you could possibly use one address and then just put that unique identifier like dash A, dash B, dash C, you could probably get away with that in Denmark, again, I don't know. I don't have any experience in that market, but in the US it's a little bit stricter, typically, and that's why I just use unique address for each location, like in other words a unique, it gets a unique box number, which makes it unique. Okay? All right. Cool.
Hump Day Hangouts For Semantic Mastery Students On Amazon, Rank & Rent, Etc.
Toby [inaudible 00:13:18], he says, “Can you do a Hump Day Hangouts with your students who are killing it Rank to Rant, or Amazon, Shopify, PayPerCall et cetera, or PayPerCall, et cetera?” I asked him this question yesterday, I guess, because I was trying to clarify, he said, yeah, by the way if you're watching Toby, what's up, he says, yes. “Should we bring on guest presenters?” We do that in the Mastermind, Toby. We bring guest presenters on in the Mastermind. We had Clint Butler on two weeks ago, which was awesome, because he did training on PageSpeed, which was awesome, because some of our Mastermind members implemented what he trained for that session and were able to reduce the page load times to under a second. I think it was like three quarters of a second, which was awesome.
Anyways, tomorrow we've got our very own Wayne Clayton, he's been one of our most engaged Mastermind members, and he's had phenomenal success, and he's coming on tomorrow to be a guest presenter, to talk about prospecting and his unique approach to prospecting and landing clients. He's had a lot of experience in the media industry, so he's got a unique approach that a lot of us in the digital marketing industry haven't seen or heard. I'm actually really looking forward to having him to come on tomorrow to give his presentation and answer questions about his prospecting methods. Again, Toby, we do that kind of stuff in the Mastermind. Hump Day Hangouts is really supposed to be a forum for Q and A. Okay? It doesn't mean that we cannot setup a separate webinar for that, sometime, but we'd have to figure out a good angle for it.
Marco: Yeah. Then, we'd also have to be careful about giving away the niche, or any of that information, because actually I had someone do that in the RYS Facebook group and when he posted the URL, directly after that, a couple of days later, he got hit with a ton of spam, so we know that it was someone from our own RYS Academy that went and did that. I don't know why they would do that to someone who is trying to help and show how he's doing it, but it's one of the reasons why we try to protect it, and keep it inside the Mastermind where we know most of the people are trustworthy.
Bradley: Yeah. I totally agree. That's why that's in part why we do stuff like that on the Mastermind, guys, because it's a very, very tight group, like an intimate group, so it makes it a lot easier. It doesn't mean that there's not people there that can be malicious, as well, because there certainly can be, but it's less likely.
Here's a good example, Brian, in the recent weeks I've done several case studies for different YouTube tools, they're all in the bonus site that I just showcased a minute ago. One of them being Live Rank Sniper and the other one being Rocket Video Ranker Pro, and there has been some spinning and all that for the video descriptions and that kind of stuff, which is pretty typical for any sort of spam work, and those are in my opinion they're both spam tools, they can be used to not spam, but the way that I used them was very intentionally to spam, and because of that I just started doing a lot of spinning and stuff like that again in the last few weeks, which I had gotten away from for a while.
When I create the links that go in the video description to where I want to direct people to, I like to use all the different variations as you just laid out here. HTTP, if there's HTTPS as well, if the SSL protocol is available then I'll go ahead and add that one in, as well. I'll use the trailing slash with and without the trailing slash, I'll use dub, dub, dub and non dub, dub, so I use all variation of them so that it adds variety and diversity to the video description. In other words, if we've got 15 videos in the same channel, I want the URL, the call to action URL to be a variation all the time, if possible. Just because it gives more diversity to the thing. Now, as far as the SEO purposes, since they all resolve to the same location, I don't think it makes much difference, but I'd like to hear Marco and Hernan's input on this, please.
Marco: It's just acrotex variation, that's why you do that. The destinations is usually all the same, but also you want to keep that, you might, people don't all link the same way. They-
Bradley: That's right.
Marco: If you go throughout the web, like you get 100 people they're all going to link to a website a different way. Some will use a dub, dub, dub. I particularly don't anymore, because I know it will resolve to the dub, dub, dub anyway.
Marco: I use them all simply because that's what people do on the web. It makes absolutely no sense, and whoever is advising only one variation is actually misguided.
Marco: Because that's not the way that people type.
Bradley: Now, the only time that I would recommend always using the exact same URL format is when you're citing an NAP, name, address, phone number, so any time you're going to create, or reference, or list an NAP somewhere within content, or link building, or something like that I would always recommend using the same type of URL. Just because it's an NAP, you want data consistency as much as possible.
Marco: And, the URL should be whatever shows-
Bradley: Shows in Google My Business.
Marco: Yeah. To link to the website, where they say website, and you click on it, that's the version that you should use in that one particular case.
Hernan: Yeah. This case, I totally agree with Marco. That's why we keep saying that you need to validate the entity on one of the main, you know, when your website is popular, or you're trying it to appear to be popular, you need to emulate as much as possible human behavior that's why you need to do things differently from time to time. I mean, different URLs people will mention your website differently, maybe they will spell it wrong. As long as the link is the link, you know, we had, I think we had Gary, Doctor Gary, came to a Mastermind and he showed how you can get links from really powerful websites just because they're misspelled. You know?
Hernan: As long as the URL is pointing correctly to your website, the anchor text could be misspelled, you know, it can be Semantic Mastery or something else, or Semantic Master as long as the hyperlink is pointing to semanticmastery.com. You know? Yeah. Vary it a little bit, that would be my intake on it.
In other words, and it doesn't have to be just be the on page, it could be the combination of on page, or on page and off page, but typically the organic results, it's a different algorithm. There's a lot of overlap between the local algorithm and the organic algorithm, now, it's a lot more closely related now than it used to be. That was particularly where a lot of that marriage occurred was the Pigeon update, if you guys remember that. That was, shit, that was probably two years ago, now. Amazing how time flies. There is some overlap there, but for example Ala, I don't ever, I don't care at all about organic rankings anymore for lead gen, or for local stuff, when I have a physical location available, even if that means I have to black half the physical location using a PO box. Right?
I don't care about organic anymore at all for lead gen and local stuff, only because I know from all my lead gen assets is that my call volume drops for stuff that was organic only. My call volume dropped 60%, because of the new SERP layout. Right? When I say new, it's not new anymore, but the SERP layout as it stands today, which is four ads, typically four ads and a maps pack, so you end up going past seven freaking listings before you ever get to the first organic. I can tell you right now, the reason why I'm telling you this is because I have multiple lead gen sites all over the place that are ranked in maps, but they might be on page two or page three in organic. I don't care.
It doesn't bother me, because the phone calls are coming from the maps pack, or from AdsWords, excuse me AdWords. I'm either getting calls from my ads, or I'm getting calls from the maps pack. I don't get calls from organic, very, very rarely do I get calls from organic when a map is displayed for a search query. Right? Most search queries are going to display. Now, I will still target organic for lead gen and local, like if I'm doing video campaigns, for example, because you cannot get a video, well, I say you cannot, it's unlikely to get a video above the maps pack, anymore, for a local term. Okay?
I still will do spamming with YouTube and stuff like that for organic rankings, but when it comes to websites, and stuff, I personally don't care if there's a maps pack that shows for the search query, then I'm going to try to rank in the maps pack, not the organic. Okay? Typically, when there's a difference between what's showing in maps, and what's showing in organic it's because the site that's ranking in maps, but not in organic is speaking, or it's more congruent with what the map's algorithm was.
If that makes sense. But maybe not as much for the organic. Like I said, it could be a, I found that's often times more an on page issue, than an off page issue, but it could be both. I'm just saying personally when I've been able to identify issues where I'm not ranking as good organically as I should be based upon my maps ranking, it's a lot of the times, at least in my experiences it's been because of on page issues, either over optimization, which triggers Panda, again, it's just Panda in general. Thin content, over optimization, things like that. You guys got any input on that?
Marco: Yeah. I would just tell him he is trying to do local since he talked about the map pack before.
Bradley: Mm-hmm (affirmative).
Marco: Right? I'm thinking he wants, the way that you do that is entity. You do the entity. You validate it, then you push trust, and authority, and relevance up to the entity, it's called RYS Academy, by the way. That's how you force all of that up to the entity and over to the destination and you could actually do both. Rank in maps and organic.
I've said that in previous Hump Day Hangouts, that question has come up several times, Balint, so you're not the first to ask it. It's okay to post both the video to your channel and to your blog, and have them both syndicate to the same network, that's absolutely fine. Where the problem occurs is when people have both their YouTube channel triggering their network and their blog, and they upload the video, which syndicates to their network, and then they just take the video and go embed it in a post on their blog with the same title, and usually not much different in the video description, either, and then they post that, because here's the problem it won't hurt your money site, your blog, and it won't hurt your YouTube channel.
Where it can cause problems is on the network itself, the syndication network, because now you've got two posts that look nearly identical to your network properties, because it's the same title, which ends up being the same title, and then you have the same video, so especially for Blogger, Tumblr, and WordPress where there's embeds, because that's basically, it's going to look like the same post, basically, other than perhaps maybe some slight differences in text in the description area. But, if you're going to change the title and usually make the title more like blog specific, right, because usually blog post, guys, are going to have more, you know, longer conversational, natural speech pattern type titles than a YouTube video, because YouTube videos are going to usually be synced keyword different type titles. Right, guys?
But, blog titles are generally going to be more like natural speech patterns. Right? So, if you're going to take your video and also post it to your blog and have both syndicating to the same network, then it's absolutely fine to do so if you're going to make a different title, and if you're going to have that video transcribed, you're going to have a much longer description, so it's not going to look like duplicate content on the web two properties. If that makes sense. That's absolutely perfectly fine, Balint. I'm sorry if I misunderstood your question last week.
There are brand pages and there are locations pages, and actually locations pages are no longer Google Plus pages at all, they're maps pages. They're not even part of Google Plus, anymore. Does that make sense? If you go in your Google My Business dashboard you access your maps data through maps, and your Google Plus page, which is now just a brand page, there is no local version of the brand page anymore that I'm aware of, anyways, because you edit your details on maps. Okay? Anyways, there might still be a locations Google Plus page, but I don't know what the use of it is for, I don't how it's valuable at all anymore, to be honest with you, everything is now being, for the local part of it, it's all being handled through maps. Okay? So, for that, yeah, go ahead and create a different locations page for each.
“Do I need to modify the Battle Plan for the purchase practice since it already has G-Plus established? I'm a bit confused on how to apply the Battle Plan to the situation.” I'm not sure I understand what you mean, the purchase practice since it already has a G-Plus established, I mean, if it's already got a locations page, you're going to have to rebrand all that stuff. Right? I mean, I think that's what you're saying, you said, he rebranded his practice with the two locations, Roy, I'm not really following all of the parts of this question, but if you the other business that he purchased had a Google My Business page, already, and now he purchased it, if he's rebranding everything, what I would recommend, especially if that other business was established and had any sort of decent rankings in Google and/or maps. Right? If it was ranking.
You're going to have to rebrand it, if it's rebranded, I'm assuming it's going to have to be rebranded, in which case what you'd want to do is don't, I wouldn't set up a new listing, because it's going to have the same address unless the phone number changed, the name and the phone number, and the website, like if all of those data points change, then yes I would set up a new business. I would close, say that the other business was permanently closed then create a new listing, but you'd have to make sure that the only thing that was the same out of all the data points between name, address, phone number, and URL is the address. Right?
You'd have to have the different brand name, different phone number, different URL. Then, you could mark that other place as closed and start a new GMB page, which is what I would do if those other conditions were met. However, if the phone number, the physical location, and perhaps the web address, and/or the brand name or whatever are the same, if you don't have all those unique properties within those four data points, there, then you're going to have to do a citation cleanup, which would be going out and basically correcting all of the old citations to list the new data for the business. Does that make sense? That's a pain in the ass, but that's what you're going to have to do.
I recommend, highly, that you go, if you guys can get the link ready, it's semanticmastery.com/loganix, that's L-O-G-A-N-I-X. That is a citation clean up service there that can handle that for you, well, provided that it's in the US, they may do it in other areas, but I don't know. Loganix citation cleanup service in the US is really, really good. You get about a 70% success rate, and they're very, very thorough. That's what I would recommend doing. Like I said, if you're going to rebrand it and you get a new URL, and you're going to change the phone number then I would set up a new listing all together, because that's going to be a lot less of a headache than trying to fix old citations, that's just a real pain in the ass, and that's why I just outsource that all the time. All right. We're going to keep moving.
Generating Quality Leads From Google Adwords Campaigns
Bradley: Okay. If you want to followup, Roy, with us in one of our groups Facebook or something with some more detail, like where it can be explained a little bit further we might be able to help you out a little bit better. I feel like I wasn't able to answer that question, properly, because I don't have all the details. Mark's next, he says, “Hi, guys. Hope all is well. My question is about your Local Kingpin product, I'm starting to get somewhere now with SEO, but it does take forever, and that's okay, I accept that's how SEO goes and just get on with it, but I like the idea of starting with AdWords and then adding SEO lead gen later. I'm not asking for AdWords advice that's what the training is for, and I've bought your products before, so I know it will be legit. My question is how did, or how is it going? Are you able to generate enough quality leads for your client? I work with contractors, if that helps, not looking for specific advice, just your opinion on how well AdWords works.” I'm crossinated with AdWords, guys, I mean, yeah, my profit is a lot smaller on my AdWords leads because I pay for the clicks and everything, but they're so much easier to set up, and I can, I mean, that's what Local Kingpin is about, Mark, is about setting up like literally you can set up a lead gen funnel and have traffic, and be receiving leads within 48 hours.
I mean, you could do it within a day, but I say within 48 hours because it usually takes me two days to set up a lead gen asset. Well, it used to take me two days, when I was new, but now I've got a lot of stuff, templatized, like I've got Click Funnels, funnels that are already all set up. They're generic funnels. I can just clone the funnel and then go in and swap out details, and I've got working procedure's setup for a lot of stuff, now, so I have check lists that I can go through. That kind of stuff that makes it just really simple for me to set up a funnel, a lead gen asset, and turn on ads, and it's like literally within a few hours of you submitting your first ad you can start generating traffic.
The main thing, Mark, if you go through Local Kingpin, which I highly recommend, especially for contractors, because that's my market, is contractors. I mean, I love being able to generate leads with AdWords, now. I don't know why I was so scared of AdWords for so long, but now I absolutely love it, because the speed in which I can generate, and here's the thing, what I love about setting up AdWords funnels, guys, is I can determine right off the bat, right away, where my money keywords are. The 80/20 rule 100% applies to AdWords, and there's a book by Perry Marshall called, The 80/20 Sales and Marketing. Go get the damn book. By it on Kindle, whatever. Pick it up, read it, because it is absolutely 100% correct when it comes to AdWords, especially for the local lead gen funnels. 80% of your traffic is going to come from 20% of your keywords. That's it. All this shit that we do in SEO, where we scrap hundreds of keywords, and we build silos, and we have to do all this content, and we have to properly silo the content, we got to do all this internal linking, all that's great it can pay off there's no doubt, but so many of those keywords, or long tail and stuff like that where you're going to get very little to no traffic from them.
Now, cumulatively they all build to make your site stronger and more relevant, which will generate more traffic, so there's certainly a reason to do all that, but my point is we go through harvesting these great big keyword lists and all that stuff, and with AdWords, especially the way that I show how to do it using alpha beta campaign structure you can literally go in, do your keyword research in about a half an hour.
The main point for that is generating, or building a negative keyword list, because you ought to already know what your main money keywords are for the project that you're working on. Really the keyword research is about building a negative keyword list, but then you plug in your money keywords, you add your negative keyword lists, use modified broad match, and then you let AdWords tell you where your money keywords are, and within a month you can identify your top keywords where 80% of your traffic is going to come from, and I guarantee you it will be 20% of your keywords.
Then, those are the keywords that you focus your SEO efforts on. As I mentioned, I think in the Local Kingpin training, I'm not starting any SEO projects from scratch anymore. I'm not starting new projects with SEO as my main promotional type, anymore. I'm not doing it, unless it's YouTube spam, because I'm just not going to do it. From now on, I'm doing AdWords first to prove my keywords and prove that it's converting and that kind of stuff, and then I'll invest my time and effort into SEO for the keywords that I've identified as my winners.
Bradley: Does that make sense?
Hernan: Yeah. I really like that approach, Bradley. The fact that you're getting speed, that you're getting, I mean, each rating on a project and you're failing fast.
Hernan: You're finding out, you're weeding out the keywords that are not going to work, that they're not going to convert, and then you're focusing on the keywords that are, and I think that's really the key when it comes to paid advertising, is that you get data so much faster that your business can grow a lot more, because if you have to be waiting six months to get data on your business, it's money, time is money.
Hernan: If you're doing SEO and waiting all of that time, then you're spending all of that money that you could be earning, because you're failing fast on your project. Once you have that, once you have the process in place you can still do SEO and you know that it's going to pickup three to six months down the road, maybe a year down the road and you still do SEO, so that when that hits, or when you're getting a decent amount of organic traffic, you know that the funnel is converting.
Hernan: There's basically no top to how much you can scale, it all depends on the market that you're in. The market will tell you how much you can scale, or sell a product, or sell a service, whatever that is, but that's basically why I like paid advertising combined with SEO, because again you don't want to put all of your eggs in one basket.
Bradley: That's correct.
Hernan: Like, one way or the other.
Bradley: Yeah. Here's the thing, guys, think about this, you could spend months working on a project, and find out for SEO I mean, you could spend months working on trying to build the SEO for a project, set of keywords, whatever, and find out that it's just not profitable. It's not working. Now, you've spent months of effort and time on it, and probably money, as well. With AdWords you can prove it very, very quickly, whether it's going to be profitable or not. If you can make it profitable when you're paying for the clicks, then it will be profitable for SEO, there's no doubt, because you won't be paying, I mean, you do pay for those clicks with time and effort, and somewhat money, too. You know what I mean? It's indirect. You're paying indirectly, not directly for clicks.
Again, that's number one. Number two, the other part of that, Mark, is why I love AdWords for local lead gen now is because if you do register a mailbox and it can be a PO box, it doesn't even have to be verified, guys. You can register local addresses and set up AdWords campaigns and use the location's extension. Are you hearing this? You don't even have to have a verified address and it will still show the location's extension in your ad and it will also, if you've got your ads set up properly and you're at the top of the search, or the top of the ads pack, which as to do with quality score, you'll end up in the maps, an ad in the first maps position. Not necessarily in the three pack.
On mobile devices, if you have call only ads set up you can show up in the three pack on mobile devices, but on desktop, I haven't seen, I haven't been able to get any of my ads to show up in the three pack on desktop, but I have been able to get almost virtually all of my ads to show up in the first position in maps, so when somebody clicks on the more results, it will show my ad at the very top of the results when that page expands. If that makes sense.
That's the thing, and again with location extensions you don't even need to verify the address. I know that, because one of the lead gen funnels I set up for Local Kingpin, Google was not sending me the verification postcard, so I went ahead and said, screw it, I'm going to continue with the project and I went ahead and added the location's extension and you have to link it to your Google My Business profile, and then select whatever page, and I linked that page to it and I thought well, let's just check it and see if it works, and damn if it didn't show my maps extension in the ad, even though it was an unverified address, which is awesome. Right? I just wanted to give you guys that little nugget. Local Kingpin, guys, is a great, great course if you're doing lead gen and you're not using AdWords, you're crazy, in my opinion. Okay.
Battle Plan Versus RYS Academy, Syndication Academy & Other Semantic Mastery Products
Hernan: Yeah. [inaudible 00:41:58] depth of Semantic Mastery and the three years-
Hernan: In Mastermind. I know all of the nuggets that are RYS, it's going to be longest.
Bradley: Yeah. That would be very, Herovic, the Battle Plan is basically, the process is that we use for working on any digital assets, whether they're established or they're just being launched. It's the same, it's just the series of steps that we take for setting up the networks, and link building, and citations, and press releases, and like all of the different steps in the order that we do them. It's the same process that we've used for years, now.
All we did was put it in a simple format, including links to the products and services that we use for that kind of stuff, which most of them are our own services, anyways, because we developed all of those services specifically because we use them. We only made our services available to others, because we kept getting asked for it. We had developed our services, for us, originally. Okay. That's all it is. It's very, very simple. It doesn't need to be complicated. Some people wished it was more complicated, and that's why I said, you know, I don't know, stand on your head while you perform the tasks. I don't know.
Marco: Can I add something more to this?
Bradley: Please, do.
Marco: Yeah. Our Battle Plan is a blueprint. A blueprint is used to build a house.
Marco: The blueprint does not build the house for you, you have to follow the blueprint and go and build a house, using whatever tools are necessary for the construction of whatever it is that you want to make of that house according to the blueprint that you're using. I mean, I cannot put it any clearer, or plainer than that. Get a blueprint on what you're supposed to do and how you're supposed to do it, not why you're supposed to do it, and definitely it's not going to get done for you. I hope that clarifies-
Bradley: Again, it's very simple Herovic, it's the process that we use, and I like simple, that's why we made it simple, because it doesn't need to be overcomplicated. If you want to learn more about Syndication Academy, and syndication networks, you're certainly welcome to join, RYS, as well, Mastermind is our top level coaching group, and that you're certainly welcome to join that, as well.
Live Rank Sniper doesn't even require you to have a video, it's just a software that automates the process of setting up YouTube scheduled live events, because of their indexable schedule with live events, they will index without even a video, they're just place holders in the index, and then once you have identified keywords you can, if you want, stream directly to those scheduled live events through Live Rank Sniper. It's a manual process, and it takes time. I say, manual, it's semi automated in that you only have to click the mouse a couple times for it to start doing its thing, but then you have to wait for the software to run to stream the video, and it will end and then you have to stream, you know, click the mouse a few times to go stream to the next scheduled live event that's ranking. I don't recommend it for that. I recommend using it specifically for identifying keywords, using it as a poking tool. Okay? If you want a tool that works seamlessly with Live Rank Sniper I would say Hangout Millionaire, which is Peter Drew's upgrade, like that's his top level, well, it's currently his top level SEO video marketing software, but he's coming out, well, I'm not going to say anything else. That's a great tool, as well, though, it works really good with Live Rank Sniper.
Rocket Video Ranker is a different animal all together. Rocket Video Ranker is freaking fabulous. It's a loophole as far as I'm concerned. The way that it works, but basically you upload, you just do uploads with Rocket Video Ranker, but it automates uploading multiple videos at one time very, very quickly in a very unique fashion. The way that it works, it's very unique, I don't know how long it's going to last, or even why it works the way that it does, but it works really, really well, right now. I know, because I used a shit ton, I used a lot of it. I used it a lot, excuse me, over the last two weeks, and the case study, by the way, just so you know, the case study in here, look, this is it, guys, I mean, I've got 11, there's got to be two and a half hours worth of content in this case study, alone. Exactly how I use it, and it's great because you can set up digital assets.
YouTube channels, you can turn YouTube channels into digital assets very quickly using this, and I even talk about it in the strategy session here, in what's the very last video here, it's called, What's Next, I talk very specifically about a strategy that you can hire virtual assistants to run the software for you, and literally create dozens and dozens of these digital assets, YouTube channel assets, and you can monetize them, and there's multiple ways to do that, as well, and I talk about that in the case study. Hopefully, that makes some sense. Herovic, if you don't have either one of them go buy the PDF, the Battle Plan and you should have access to this bonus study, excuse me, this bonus membership site and if you do, then just go through watch the first couple videos of each one of the case studies, and you make the decision as to what is best for your business. Okay? They're available for you to watch, so that you can make that decision.
Marco: That's correct. The iframe will show whatever is in the source.
Marco: But, hang on, if he's changing the iframe that it's structured in the website, it's not going to update everywhere else.
Hernan: But, I think, well, Ivan, if you're listening, maybe you can comment, but I think that what he's saying is if he adds something, well, yeah, I know, if he adds something to the code that's not going to resyndicate, but if you change what's within the iframe-
Hernan: Then it could, like if you change something within the Google My Maps, you know, like if you add another marker for example, that will automatically show everywhere, but if you add, I don't know, whatever, a piece of code to that iframe, that's not going to resyndicate. Am I correct? Am I right?
Marco: That's correct. You would-
Bradley: [crosstalk 00:49:18] past the closing iframe tag, then that's not going to update across the properties. Right?
Bradley: Right. If that's what you mean, Ivan, if you're trying to add stuff like beyond the closing iframe tag, then no. You'd have to issue a new, or publish a new post. Here's the thing guys, you cannot publish a post and have it syndicate to your network, and then go back and edit the post on your money site, and then expect it to edit all the posts that it was syndicated to, as well. It doesn't work like that. You'd have to go delete the original post and then basically republish the post as a new post in order for it to trigger the RSS feed to syndicate, as a new post. Right? There is a plugin that you can use in WordPress, it's called, Republish Old Posts, funny enough. Right?
Republish Old Posts, and I'll say WP, or WordPress, that's it right there. This plugin right here, you can use this plugin to republish old posts, it will reinsert them into your RSS feed, which will trigger a new syndication, you can do something like that if you wanted. But, yeah, if you're changing something within the iframe, it's going to update everywhere that the iframe was syndicated to, if you're changing something outside of the closing iframe tag, then no, you'd have to force the syndication all over again. Okay? He says, “By the way, my comment on Semantic Mastery sales page, wow, I was surprised it's like having a page one, position one on Google.” That's awesome. Thanks, Ivan.
In other words, don't try to create more than two Tumblrs, for example, or two Gmail addresses within 24 hours from the same IP. It will flag your IP and trust me, it will cause problems. If you're going to be doing a lot of building, which again I don't recommend you do, you should outsource that or just go to SERP Space and buy networks, but if you're going to be doing a lot of that kind of stuff, then I recommend that you have at least five proxies, dedicated proxies, you want them to be clean. Dedicated means you are only using them, don't get shared proxies. I also, highly recommend if you are going to be building a lot of networks that you use Browseo. Seriously. I mean, I got it opened, right here. I mean, it's crazy, I got all these Browseo, I got this open all the time now, guys, it's insane, because it's a great, great tool. Okay?
“Once a network is in place, how much lift does using stacks of interlink Google properties add?” It depends, David. It depends if the Google stacks are created properly. It depends on how they're done. It depends on which keywords, there's just so many variables there, if they're done correctly you can expect a substantial increase in rank. Okay? But, if you don't do it correctly then, you know, I cannot speak, it might not help at all, in fact it might even cause problems. I don't know. It just depends if they're done right, or not.
Marco: It also depends on how much risk he's willing to take, as far as, hammering the drive stack properties.
Ken, that's a really good question. I've never had to experience that, so it would take me some thought, we don't have time for me to go, I mean, I'd literally have to think about it. Is Ken in any of our, he's not in our Mastermind is he? I don't think he is. Ken, this would be an awesome question for us to dissect in Mastermind, I sure wish you were in there, buddy. Let me think about this one a little bit, Ken, and we can revisit it next week. Sorry, if you cannot wait until then, because otherwise join the Mastermind, because we've got a Mastermind tomorrow, this could be a great question to dissect, but otherwise you are going to have to wait until next week, and I'm going to make a note right now.
Marco: If I could just add that right now the main factor for a three pack, or for what appears to search is proximity, I mean, that's without question what the main factor, I mean-
Bradley: Especially for mobile.
Marco: [crosstalk 00:55:19]. If you are mobile, yeah, and you're talking about nearly 70% of people right now who are searching on mobile, but I was just doing something on that last week, and sharing it with someone that-
Marco: Proximity seems to be the overriding factor. I mean, before anything else Google will pick up proximity.
Bradley: Yeah. So, Ken, again, if you're in Mastermind, or if you want, you should join, and I'm not saying that for any other reason other than this would be a really good question to really dig into, but otherwise, I've got a note, I'll think about this a little bit, maybe consult with Marco a bit, and then we'll have kind of a concise answer for you next week. Okay? All right. I'm just going to read Wayne's comment, really quickly, then we've got to wrap it up, guys, because I've got to go. He says, “Word on the street is that you are sharing something tomorrow on Mastermind that will elevate our business. Is something special planned for the next Mastermind?” Why, yes. It's this guy named Wayne Clayton, who's going to be on tomorrow sharing some of his expertise in prospecting and dealing with clients and his process of determining how much money they have to spend, what their goals are, and all that kind of stuff.
I was super impressed with a post that he made in one of the Facebook groups, one of our Facebook groups about a particular method that he uses whenever he's prospecting and pitching clients, or at least asking questions of the clients, of prospects, excuse me. It was really detailed and I was super impressed, so I reached out to Wayne and asked him if he'd come on and be a guest presenter for the Mastermind, to share some of his stuff, and so I'm actually really looking forward to it. In part, because we are, in Semantic Mastery, we're really ramping up something on the side that we're working on that's going to be requiring a lot of prospecting work.
Maybe in the near future, there's going to be a full on, full blown prospecting course coming out from us, because that's something that I'm working on right now, so I'm really anxious to hear what Wayne's got, because some of that might even get included in what will be coming out with our prospecting course, in the future. Anyways, hopefully anybody that's not in our Mastermind, it would be a good time to join, so go to mastermind.semanticmastery.com if you want to find out more about that, otherwise, we'll see everybody next week.
Marco: Sounds good.
Bradley: Thanks, everybody. We'll see you all later.
Adam: All right. We are live. Welcome everybody, this is Hump Day Hangouts, episode 127. We have got everybody here, so let's do a quick hello. I'm going to start, as I see everybody, and start with you Bradley. How's it going?
Bradley: Good, man. How are you?
Adam: Not bad on this 12th of April, since I forgot to mention the date, it is going quite well.
Bradley: I'm glad to be here. I see we got some decent questions, already. We got just a few announcements, after introductions, ad we'll get right on it.
Adam: Cool. All right. Chris, how's it going, man?
Chris: Doing excellent.
Adam: Good deal. Hernan?
Hernan: Hey, everyone. I'm not feeling that good, but I'm happy to be, so I'm feeling slightly better since I'm on the Hump Day Hangout.
Adam: I feel bad I'm laughing, and I was just, oh, God, I'm on video. Anyway, sorry, Hernan, really. [crosstalk 00:00:51].
Bradley: [inaudible 00:00:53].
Adam: Yeah. Anyways, Marco, how's it going?
Marco: Good, man. We're in the middle of the rainy season in Costa Rica and it hasn't rained in a week.
Adam: Outstanding. We'll get into this with a few announcements, everybody. Then, we'll dive into it. Like, Bradley said, we got a bunch of questions. If you're new to Semantic Mastery, if you're just seeing us, or this is one of your first Hump Day Hangouts, please check out Syndication Academy, I'll pop the link on the page, you'll see it in a minute. Then, also SERP Space, you can create your free account over there for done for you services, so please go check that out after the webinar. Let's see. Real quick, we've got a replay going up, right, Bradley? Did you want to tell everyone about that?
Bradley: Yeah. We did the Rocket Video Ranker webinar with Bill Cousins and [inaudible 00:01:42] just the other day, I guess, it was Monday. This weeks a blur to me. It was a really good webinar. He's got a really awesome app that they created like an instant authority injector, it's like instant channel authority, that's what it's called. It's really cool. I've been playing with it for about a little over a week, now, and I've set up multiple campaigns. I was kind of extending the case studies from the Live Rank Sniper case studies that I did as a bonus for this, as well as I added on some new case studies, as well, because it's working really well.
What's cool about it is you can actually upload a bunch of videos, and then set them to a brand new YouTube channel and without syndication network, or anything else, and then it's just unique on how it activates, or makes all the videos public, and apparently that injects authority into the channel, and it makes the videos rank like crazy. I don't understand how it works, or why, I mean, I understand how it works, but I don't understand why it works so well, but it works really well. I've been using it a lot for the bonus, that webinar replay, we've got a link for that, the bonuses that we've thrown in were the case studies that I did, which are multiple case studies.
That training is being added to the bonus membership site, but all the other unannounced bonuses that are part of that membership site as well. Guys, check it out it was a rather short webinar, like an hour and 15 minutes, or something like that, but just go check it out and see even if you don't end up purchasing the product, the technique is really, really cool and it works really well. It's worth sitting through the webinar just to pick up that, if nothing else. Okay?
Adam: Awesome. Cool. We got that link, I think I just put it on, so go check it out after this, it's really cool. Marco, word on the street is that there might be a webinar, or something with you involved, I'm not sure. What's going on, there?
Marco: Not only, me, but I'm getting, Hernan, has just been volunteered to come on and help me out, because really the last two seem kind of disjointed, I mean, people, I don't know why, but somehow they didn't get the message. Right? Some people said it's fabulous, a lot of people said, yeah, I got it and I went, and I started looking, so they did actually what this is for. It's fr you to think, go research, and then do. Right? It's not for me to do it for you. If you want me to do it for you, you're welcome to pay me my $750.00 an hour for consultation, if not, then you go do it, which is what I've had to do for the last what, 14, 15 years. Right?
Nobody showed me, or told me, or took me under their wing and said this is how you do it, guy. I had to go and read and put it all together. Anyway, the webinar is training, think, apply, make money, lather, rinse, repeat, the Semantic Mastery way. Right? Just a quick going over what we'll be doing? I will be revisiting entity creation, validation, and verification, iframes, java script, training the bot, and JSON-LD, JSON, plus LD, plus content, which is our two pronged approach to how we just slam everything, and then, I will be going over whose way is the best way. It's not what you think.
Bradley: Okay. Far enough. Next.
Marco: Your muted Adam.
Adam: Yeah. I'm doing a horrible job of pressing a button, today. Since, Hernan got voluntold into this, Hernan, I think is going to have something special, too, maybe at that webinar. Right?
Hernan: Yeah. Definitely. We are getting close to launch the Battle Plan and that's part of the Semantic Mastery way, because actually in that Battle Plan it's the step by step on how to pretty much [inaudible 00:05:50] a niche, even if it's for aged sites, for new sites, for local sites, for YouTube videos, we have everything in there, so it was, you know we were having a lot of questions about, I love you guys, and I love your content. You have a shit ton of content, but I need a step by step, blueprint, if you will, so that's exactly why we decided to put together on that Battle Plan, and that's going to be presented alongside Marco's genius rambling on Monday, on the webinar. Yeah.
Adam: Awesome. If you're there you're definitely going to get something special, so I'll just leave it at that, and [crosstalk 00:06:31].
Bradley: It only took us three years to create the Battle Plan. We've been talking about it for three years.
Adam: Now, we got it.
Bradley: [crosstalk 00:06:39]. I'm anxious to have that out, too, because it's just something that we just never did, and we finally actually, Hernan, really put it together, so hats off to you, Hernan. Thanks for doing that.
Adam: Yeah. Definitely. I've got my Nike shoe phones on. Thank you, Wayne. I'm going to real quick drop a link in, I suggest you guys check it out, it's free. First three chapters of a book from the CEO of ClickFunnels, and you can check that out, obviously you got to give me your email, but you can go check that out. It's about building movements, building business, a real business. Things like that. Just check it out, I'm not going to go into details if that sounds interesting to you by all means, go check it out and I believe the full book is either out this week or next week, so do yourself a favor, if you don't like it, you invested an email address, if you do like it, you're going to get some good info out of it.
Bradley: Wayne's still picking on you.
Adam: He is. If I had more time I would turn this into talking about my headphones, but-
Bradley: It's awesome, though.
Adam: Let's get into it.
Bradley: Nobody is safe from the wrath of Wayne. All right. I think I'm going to grab the screen, now, guys. Are we ready?
Bradley: All right. Otherwise, I'm just going to sit here and read the chat box. You guys can hear me?
Adam: Got you.
Marco: There we go.
Bradley: Okay. All right. Cool. By the way, just to comment on Adam's mention of the expert secrets book, yeah, guys, if you're not already familiar with Russell Brunson, and the whole ClickFunnels movement, and everything, you should become familiar, and this is an excellent opportunity to do so, with that book, because it's really been a transformative application that we use for our business, ClickFunnels has been, and it's a great company, they've got a lot of vision, and stuff, and so we fully support them as well, because it's been such a blessing to have in our own business, so it's a good opportunity to check out what they've got going on, and learn some, from a really great marketer of our time. Definitely check it out. All right.
[inaudible 00:08:51] is up,
Should The Blog Post With Embedded Youtube Videos Have Different Content In Order To Not Be A Duplicate?
For example, some of my clients, actually, you know, most of my clients are in the contracting industry, so they do home services, so like HVAC services, and plumbing, and things like that. Some of my clients, not all of them, because some of them just refuse to do it, but some of them have their technicians go, and I trained them to do this, but it's very simple, for example, a plumbing company they send one of their plumbers out to a job, and once they get to the job and they access what it is, or they complete the job, do the repair work, or whatever it is they pull out their cell phone and they record a short video, saying, hey, this is John from Joe's Plumbing, I'm out on location, in Fairfax County, Virginia. I got a call for a leaky facet, this was the problem that I found, this is what I did to fix it, if you have any problems similar to requiring facet repair, call Joe's Plumbing at, and they give the call to action.
They send me those videos, and I upload, optimize them and upload them to YouTube and then create the blog posts out of those with the transcription. Essentially, I just send the link over to a transcription service, have them transcribe the video, which is generally about a minute to a minute and a half long. It costs me like a $1.50 or three bucks to get the thing transcribed, and when I get it back, I add that as the content, or my VA will do it, or one of my VA's will do it, but they'll create a blog post with the video embedded, and then the transcription underneath. That's great, because that works really well. Now, there's really not a way that you can automate that. I automate it through a virtual assistant. That's my way automating it. I don't know a way to do that using IFTTT, so if you want to add the additional content, that's fine, transcription works, great. However, it would be a manual process. Right?
One of the reasons why our YouTube syndication applets, from IFTTT, those auto syndication applets don't include the description, for example of the videos, and why we will always just put this video was, it can also be seen on YouTube here, and you put the YouTube link and maybe the channel link, or a playlist link, but that's it. The reason why is because through the many, many networks that I have had and tested over the years, I was finding that when you import the description, and you can change the applet, by the way. But, we have the applet setup with ingredients that work the best, that produce, that don't cause any problems for your blog sites. What I was having problems with, was at one point in time I had a really large, what I called a video broadcasting network, consider it like a PBN, but it was used specifically for just video syndication sites. Okay?
We would, I would, syndicate, and because the way I would set up those video broadcasting network sites, again, similar to PBN's but they were self hosted WordPress sites on domains that I had picked up, like expired domains and stuff like that, and build out these syndication networks using the self hosting WordPress site as the trigger point. Right? I would have YouTube, actually, every time I would upload a video to a particular channel it would syndicate out automatically to all these WordPress sites. Then, the WordPress site would trigger the IFTTT network around it. Right? They were random, some of the would import video description, some would not. What happened was through one of Google's de-indexing spree's that it goes on from time to time, I got hit, my video broadcasting networks got hit, and all the sites that had been importing the descriptions got the indexed, all of the sites that did not import the descriptions, that only hd a YouTube video, so essentially the embed code, and a link to the video itself, and then a link back to the channel, and/or playlist. All of those survived. It was the same network, which was interesting.
It led me to obviously understand that Google does not like republishing or posting of the video descriptions, and I can understand why, because they can be a bit spammy. Right? We drop links and all kinds of stuff into the description, and so it comes out looking spammy, and so that's why I stopped doing it and why all of the applets that we provide don't pull in the description. The reason why I tell you that is because if you're creating videos on the front end, and let's say that you already have, let's say it's a recorded video, where you've already written a script for example, and now you get the video created or recorded, and then you go to add the video to YouTube, well, you already had the transcription at that point. Right? Or, you can record a video, or have a video produced, and get it transcribed, and when you upload it to YouTube you can add your transcription as the video description.
That's the only way I would know how to automate it, is if you had the transcription before you upload it to YouTube. Does that make sense? Otherwise, if you upload the video first then have it transcribed, well when it uploads it's going to automatically syndicate through your networks, so then you'd have to go in and manual edit your blog post on your money site or whatever. That wouldn't include the transcription across all those other properties, either. Does that make sense? The only way for you to syndicate the video plus the description with a transcription, I should say, is if you were to have that prepared a head of time, before you upload the video, which would trigger the syndication to begin with. Okay? It's fine guys if you want to include that and do that kind of stuff on the front end. I don't recommend syndicating a video with, use the applets the way we have them, I mean, you can test, and you can play around with them, but just know the reason we set those applets up the way we did was there was a reason for it, and the reason that I just gave you. Okay?
As far as this, again, I would recommend that you would either just upload the video using the applets the way that they are, and then go back on the money site blog, and edit the post manually, and it's something a VA could do where they could add the transcription. That way across all the syndication points its just the video embed and the links back. Right? That's it, but then on the blog itself, which is a money site, yeah, that's fine to put the transcription there. That's how I would prefer to do it, as opposed to even transcribing a head of time, before syndicating, because then you end up having that, again, the additional text underneath the video, even though the transcription probably isn't as spammy as a normal YouTube description. I still would, because I know of those types of syndication points getting shut down when the text is imported, as well. I just prefer to avoid that and make sure that it's just the YouTube embed and a link back to the video and/or the playlist and/or channel. Okay? All right. Hopefully, that one was cleared up.
Should You Add 100-200 Properties Linked To Our Youtube Account To Get A Real Boost On Videos Syndicated Through IFTTT?
If I'm going to be real serious about something, and remember guys a full two tier network is anywhere between 80 to 90 properties. Right? Even at 80, at the low end of it, we're looking at 240 properties if you've got three full two tier networks. That is true in that my most powerful networks are generally in that range or so, but I know I have some syndication networks that are just tier one that have been powered up and have had consistent posting over time, and they've just gotten powerful because of that, because they are all themed really well, and they've got history.
It really just depends. I mean, if you're starting off with newer networks that aren't themed or don't have a lot of life and history to them, if that makes sense, then what you want, you can add more networks, which will be more syndication points, or you can power them up with links and other various things that you can do to power up the networks. You can do one, or the other. If you're starting off probably right off the bat you're going to get faster results with more syndication points, but over the long run, it's actually better in my opinion to power up existing networks because that helps the video ranks, whatever results the networks provide by syndicating to them, it helps to keep those results to stick better. Does that make sense? In other words, the more syndication points you add to a network, the faster the results typically are, but if it's new then the results can slip rather quickly, as well. Meaning, you get initial really good results, but then they'll start to drop.
Obviously, it's going to depend on many, many other variables, guys, but I'm saying just on the way that my data has trended it shows that. That's why if you have a powered up network, typically the results that the syndication provides will stick for longer. All right? Way back when we had the first version of Syndication Academy out I mentioned that, because I mentioned that for example you could stack multiple tier one networks, first tier networks to a YouTube channel and you'd get faster ranking results that way than using two tier networks, so what I'm saying is let's say you had 10 single ring tier one networks that you wanted attached to one YouTube channel, right, that would be essentially what 200 properties, roughly 200 properties. That's going to get you really fast results, but a lot of the times those results will start to slip somewhat quickly.
It would be better, instead of having 10 tier one networks, it would be better to say, let's say you had three full two tier networks, which would be 12 networks, but the two tier networks tend to help the video rankings to stick longer. That's been something that I've noticed for years. Again, with my own data if I can theme a network and power it up with links and then continue to publish to that it seems to get a lot stronger whether you have more and more syndication properties or not. At some point it's like a level of diminishing returns. Right? Once you cross that point it's really unnecessary to add additional syndication points. I think it's better to power up what you already have. If that makes sense. Okay? Anyways, you can play around with that. Yeah. Obviously if you're just starting off with new networks, more is better. More points are better. All right.
Same thing with press releases, guys. Most press release companies are going to have a section where you put your contact company details anyways, the NAP details, especially and even more and more PR sites now are actually allowing structured data for that so you can mark that up the NAP details with the local business markup, or it's done on the backend, in other words, there just text fields, you enter in the company data and the PR company adds the structured data for where it's published on their site. Now, the syndication points, the press cables that pick them up, most of those will strip that out, but it doesn't matter you still end up with the NAP details, citation details, it's just an unstructured citation at that point. It's absolutely valuable to do that. Make sure you're using a lot of brand anchors for that, though, you don't want to use keywords and stuff. All right.
Next one. “Is it better to have,” and we're going to skip probably, I don't know, how many questions do we have? Because we got some people that posted a lot of questions in a row, guys, and we cannot do that. We need to split the questions up, so that it's fair for everybody. I'm going to answer this one, if we have time, we'll come back and answer is next one. “Is it better to have more accounts as tier one to the YouTube channel, or have one and a few tier one rings, and then add the bulk?” Yeah. I already answered that one, Alexander. Again, you're going to get faster results with more tier one properties, but your results will stick longer if you use tier two.
I don't go out to tier three, because there's just too many, it's too many steps chained together that if something goes wrong anywhere it breaks down the whole system, so I don't do that. I don't do tier three. I mean, I've done it, but I don't do it, because it's too many moving pieces, in other words. I like to go out to tier two and that's the extent. If I want more and more, I just add more networks, more tier one's and tier two's. I don't bring it out to tier three. I haven't seen any benefit in doing that, and it's just more work and more hassle. Okay. Like I said, if we have time, Alexander, we'll come back.
Do You Focus On The Main City Or Do You Focus The Root Domain On Anything At All (Maybe States)?
If you don't have a corporate headquarters, then you can use, in other words if you've got all of your locations already built out on subdomains then just use the root domain, at least this is the way I do it, I just use the root domain as literally like a brand website, and it's more or less just a billboard, like an online flyer that says this is who we are this is what we do, and the pages on the site are the locations page, the about us page, and the contact us page. That's it. That's all that's necessary. Unless, you're going to be blogging from the root domain to the tier one branded network for all of the subdomain locations in which case you want to have a blog and you want to have categories to match each one of the locations, so that whenever you create a post and if you're blogging from the root domain to do all your link building and content syndication from one website, and from one WordPress site as opposed to multiple subdomains. That's how I do it, for the most part, guys.
We talk about this all the time, but when you have multiple locations, I always try to just build the single tier branded syndication network and then do all of my blogging from the root domain to cover all the subdomain locations, and then after a period of time, and syndicating multiple posts, and checking rankings, and that kind of stuff you'll notice that some of the locations will respond well to that, but then some of the subdomain locations won't, and the ones that need the additional push, you can always go out and create locations specific syndication networks for those subdomains that need the extra push, and then blog directly from those subdomains. Remember, try to get the best results with the minimum amount of work. One branded network is all that's needed for multi location, your blog from the root domain, cover all of your subdomains from that same blog just make sure you match categories with locations. If that makes sense.
Marco: If I could just add something, one of the basic principles of our Syndication Academy and RYS Academy is to brand. We create a brand and we associate the brand, the keywords to the band, we don't just chase keywords, we don't just chase location plus keywords we actually teach you, or tell you, build your brand and then-
Marco: Associate the keywords to it, that's why what we do works so well. That's what sets us apart from everybody else, because there's hardly anyone online, right now, teaching you to do it like the big boys do it. Create your brand, associate the keywords to the brand, and then everything else just flows in. Whatever you do, after that, whether you're blogging or doing a podcast, whatever it is that you're doing, in your social media, whatever, it's always pushing the brand and the keywords. The brand and the services. The brand and your product. It's brand, brand, brand, and then the bot, once you hit it over the head enough, it's smart enough, oh, okay, so I need to associate this brand with this set of keywords and that's when the magic starts happening, when the bot, I call it training the bot, but when the bots been trained that way then all sorts of good stuff starts, it just starts to happen.
Bradley: Yeah. Totally agree. That's part of what we talked about with the Crowd Search webinar is that association that is made by the algorithm, I mean RankBrain, guys, it learns. Right? It's machine learning, but it's learning nonetheless. Over time with those associations are made and stored, so it ends up adding weight to the site. How I was introduced into the concept was called site weight. All things being equal if you add two, let's just say plumbing sites that had the same, you know, virtually, or comparably the same SEO and the same off page SEO. I know this is obviously hypothetical, because it's damn near impossible for that to be the case.
If those two were the same, everything else was virtually the same, then the site that had more brand mentions and more navigational searches, which people like searching for the company name, the company name contact information, company name, location, that kind of stuff, that site will out rank the other one, every time, because it's getting more weight by Google, in other words, it's a more authoritative brand. The algorithm determines that through search history and a lot of the other things, the semantic relationships and all that stuff, and that's in part why it works so well, so thank you Marco for bringing that up.
Don, yeah, this last thing is on the main domain, that's what I'm talking about, anything you're talking about smaller city pages that aren't worth an entire subdomain. I get that. That's fine. That's absolutely fine to do that on the root domain. I would just have a locations page that also links out and use the organizational structure data markup. Then, you can, I cannot show you an example, I wish I could, but I do that for some of my sites that have multiple locations. You set a locations page, you mark everything up, you list all of your locations, everything is marked up correctly. It's very, very powerful. Then, like I said, the root domain you just focus on, if you have a physical location for a corporate headquarters, you make the root specifically about that, but you can have all the other locations listed, like I said.
If you have smaller city pages and stuff that aren't worthy of a subdomain, like you mentioned, that's fine. You can put all those on the root domain, as well. What I would recommend with that though, that's why I said, you don't for a lot of times, and I don't want to over complicate this, because I don't know how experienced you are, Don, but a lot of times people will put local business structure data with JSON LD markup in the site header, which is fine, but in a case like this where you are going to have a locations page and potentially smaller city pages hosted on the root domain, you don't want to do that. What you want to do is on the locations page use the structured data markup, and that's fine. Guys, as per Google's best practices when it comes to structured data, they say it doesn't have to be on every page of the site. It only needs to be on a locations, about, or contact page. That's it.
Google will read, as long as you don't have bot blockers on there, Google will read it and will recognize and associate that business with that markup. If that makes sense. For something like that, you don't want to put it in site wide, is what I'm saying. You want to add that code specifically to the locations page and then for each one of your smaller city pages I would inject structured data into each one of those individual pages for that specific location. If you don't have, you say smaller city pages, they might not have physical locations, anyways. If that makes sense. All right.
We could go into a whole, maybe some day we'll do a separate webinar just on structured data stuff, because I know we get questions about that all the time, too.
Do You Add A Link To Your Money Site Using A Keyword From The Text In The Curated Post?
Marco: I would say that you're changing, if you're adding a direct quote right from that website and you change it, then it's no longer.
Bradley: That's right.
Marco: A direct quote. I mean, I know it's not best practices when you're writing something up, so I don't see why you would want to do that anyway. I don't know what it is that he's looking to accomplish by doing that. I'm not sure. You don't need to. You just do the proper citation and you move on. You don't want to-
Marco: Give yourself extra work, because it works perfectly well.
Bradley: James, the only reason why I would see if you were curating content from another source on your own blog, for you to change the text and add a link is just so that you can link back to whatever, and drive visitors through that link to wherever you are trying to send them, or for SEO purposes, but the point is you've got your commentary section, that's the content that you write, or that your team writes, or whatever, your writer, your curator, that's what they write in between curating sections of the post. Right? That's what's called commentary. In those commentary sections you can create links to whatever you want.
You can use the anchor text links, whatever types of links, whatever types of anchor text you can send people wherever you want. I'd recommend not altering the curated content at all. Curate it exactly as it was written, where it was originally published and then cite the source where it was published and then add your link into the commentary section. There's really no reason that I know of without knowing more about your specific situation, James. There's no reason for you to edit the curated content. I recommend that you don't do that, because again, I don't know what the legalities are, but I wouldn't want to alter it in any way. Okay?
Those are all services similar to IFTTT. You might want to check and see if Jimdo connects with any of those. I don't know if it does or not, but if it doesn't then you cannot. I mean, there might be a plugin that will post to Jimdo, as well from a WordPress site, but I don't know that. I don't know of any off the top of my head, but that doesn't matter, I mean, you can still use Jimdo, you just won't be able to use it as part of your syndication network, but you can still use it as a tier one link. It just won't be an automated thing, unless you can find an app that does it. Okay.
Marco: I think there's a plugin that does that. I cannot remember what the name of it is, off the top of my head.
Marco: There's a bunch of them out there. I mean, they've come up with a bunch of others that could possibly do it. There's one called Hyper Social Buffer, I think it is. I'm not sure whether it does it.
Bradley: Yeah. I don't know, which networks this post to, guys, but next scripts, Social Networks Auto-Poster, I know that's one that a lot of people use for stuff. I mean, that's all you got to do, Ivan, is just go digging around see what you can find. There might be a plugin on another app that will do it. If IFTTT doesn't do it, you got to look for another solution. If you cannot find one that will work, then, again, you can still use Jimdo as a tier one property, it just won't be an auto syndication point. Okay.
Do You Have Any Kind Of Index Or Searchable Database Of The Time Stamps With Topic For All Of The Past Hump Day Hangouts?
Adam: We do have them in a playlist, though, so you can at least go into the playlist.
Bradley: Yeah. If you go to view channel, so just go to YouTube.com look for Semantic Mastery, it will come right up, and then right here when you click on the channel you'll see this little spyglass icon, you click on that, it says search channel, and that's where you can type in your query and because we add timestamps the YouTube search function within our channel works fairly well. I know the YouTube search is kind of shitty overall in YouTube for the most part, but it works fairly well on our channel, because we actually add the timestamps to all of our videos. Okay. That's the best thing we-
Marco: I think you can also do a playlist search. If you go to a playlist, to Hump Day Hangout playlists, I think you can search the playlist.
Bradley: It says search channel. I don't know how to search playlists. Yeah. I don't see a specific search for playlists. There might be a function, I just never seen it. Anyways. Yeah. Personally, I would just search the channel, but if there is this playlist search function, then try that, too, I suppose. Okay. All right.
What Is The Maximum Number Of Separate Tags That Are Safe To Use?
Next. “With regard to tag stuffing, how many separate tags would be the maximum? Be safe.” I don't know, Columbia, honestly, I've never stuffed enough tags into a YouTube video. I've just never been real heavy on doing a whole bunch of tags, because I always try to keep my tags very focused around the singular keyword that I'm trying to rank for. Right? I don't know. Does anybody else here know how many tags? Personally, like I said, I usually will keep it to about five to eight tags and they're usually very focused around my primary keyword that I'm trying to rank for. Anybody else got an answer for that?
Adam: I haven't heard of any hard and fast rule. I would probably go by user experience and finding your niche, and keep it pretty simple.
Bradley: Yeah. I mean, all I do Columbia is, well there's a few things that you can do. One is if you use the plugin TubeBuddy, TubeBuddy's a great plugin, which will show you the tags of similar videos, what their tags are and it will show you the popularity of that tag. In other words, how often those tags occur in similar videos, that kind of stuff, so that you can figure out which are the most weighted tags, or the most common tags so that you can match those. TubeBuddy is a great tool for that. It's a Chrome plugin, or it's a YouTube plugin, I guess. Anyways, it's called TubeBuddy, check that out. It's pretty cool. There's some other tools that do similar stuff where they'll like scrap tags.
Lisa Allen has one, it's called, TubeViperX I've seen the icon over here, it's called TubeViperX, so she's got one. There's another one called, Tuberank Jeet, or something like that. I don't know. There's a bunch of tools out there that you can find that are like tag scrappers, and some of the tools will show you the tags in order of priority, and that kind of stuff. You can use stuff like that, but typically, for me, personally whatever my primary keyword is I usually end up adding that tag as well as any local modifiers as individual tags like the city names, and then a couple slight variations of my primary keyword. The most closely related variations, and that's it. My tag list for any given video is usually no more than eight tags. It's anywhere between five to eight tags, tops, and that's because I am always trying to hyper focus around one singular keyword for each video. Okay. That's just the way that I've done it for years.
Marco: I have an idea for Columbia. All of our videos on YouTube, or on the playlist, they're titled Hump Day Hangouts, Hump Day and then Hangouts, one word, [inaudible 00:40:37] and look for the keyword and that'll search the Hump Day videos.
What Is The Effect Of Changing/Approving Tags After A Live Stream Video in YouTube?
Bradley: Cool. Awesome. Thanks. All right. “Is there any problem with changing and approving tags after you've live streamed a video channel?” No, Columbia, not at all. You can go in and edit those at any time. That's not going to hurt anything. I've played around with like if a video doesn't rank, is it ranking as well as I want, you can go in and kind of mess around with the tags a little bit, but give it a few days and see what happens, because a lot of times you won't see changes. I'm not saying changing the tags is going to have any effect on your video, all I know is I've done that, and I've added tags or removed tags, or replaced tags, and I've seen movement. Just to let you know, it's not going to effect anything. I mean, it could affect a video negatively, but you just have to play with it and see. If that was the case, you just switch it back to what it was before. All right. Look at that, that's Napoleon Dynamite's profile [inaudible 00:41:31], that's awesome.
Ranking Using 301 Redirects
Joe T, says, “What's the best way to rank using 301 redirects?” Well, there's so many different answers for that. 301 redirects can be used for a million things. We use them for Switchbox SEO, mainly. Terry Kyle, coined that term, Switchbox SEO, so you can go to Terry Kyle's blog and read about it. We were using 301 redirects anyways, but that kind of really opened up a whole lot of doors for us, as far as, things that we do with 301's. We used to use 301's for a lot of real nasty stuff, we still do, for a lot of real nasty stuff, but not in the same way that we used to. I like to use 301's obviously for cloning the sites and building links to my domain as opposed to my clients domains. That way I keep some level of control, in case they don't need me anymore.
We can use 301 redirects, what's great about 301 redirects is if you do all your link building to a domain that you have full capability of removing redirects or redirecting somewhere else, then that's why it's called Switchbox SEO, because it's like you can turn it on and off at any moment. If you're doing something particularly nasty and it ends up causing some problems, you can just open that redirect. It's just like opening a switch. Right? It cuts that negative link juice off from whatever the destination was, where the redirect was. There's a lot of stuff that you can do with 301 redirects. Again, we could cover that for an hour, and that's a little bit too broad of a question for here. You guys want to comment on that, at all?
Hernan: Yeah. If it's cheap, since we are doing it with X, Y, Z, or dot links, or whatever you want to do, if it's cheap, and if it can protect you, go ahead. Why not? Some people will, I usually like to do it with domains that I can own, and that I can control.
Hernan: That's why I'm saying dot, X, Y, Z dot link, you can do it with URL shorteners, but most of the time you cannot change the destinations and you do not control them. You know?
Hernan: Some people will actually go ahead and make the mistake of doing [inaudible 00:43:51], which we do not recommend, if you're doing nasty stuff, unless you are a part of RYS Academy of course where Marco will teach how to go through that flawlessly, but in any case, I would suggest that you go with X, Y, Z domain, dot link domain, cheap one dollar a year domain that you can reuse, that you can spam, and it doesn't hurt you.
Bradley: Yeah. Okay. “I get emails promoting XRumer backlinks, can you rank today with XRumer links, and if so, how, without getting penalized?” No. I wouldn't do it, Joe. It depends on if you're spamming a web two property, for example, that's one thing. If you're spamming a citation, or a press release, again, that's one thing, but I wouldn't be trying, I would have XRumer backlinks pointed within three tiers of my, within two tiers for sure of my money site. It's just spam. I mean, look, guys, and when I say XRumer links, I'm assuming, correct me if I'm wrong, but aren't XRumer links mainly blog comments, and forum profiles, and stuff? Isn't it like real spam stuff? I don't use XRumer, that's why I'm asking.
Marco: I haven't used it in so long, that's how it was. It was mainly comment spam.
Hernan: Yeah. Comment spam. All the way. I mean, they still work, but as far as possible from your money site.
Hernan: You know? We still use Spam Tools, but as far as possible from the money site. More over now that we feel now, Marco came with the news of saying, hey, guys, you know, Google is going two or three tiers deep, so if you can go for tier four, or tier five for XRumer that would be a good idea, actually.
Bradley: Yeah. You can use them for example, like YouTube videos, man, I know I've ranked YouTube videos using nothing but comments, before. It's been a while, I haven't attempted it in quite a some time, but I mean, YouTube videos like press releases, citations, things like that, that can withstand that kind of spam. Yeah. But, remember we always talk about treating your tier one properties as extensions of your brand, so in other words if you want to spam a citation, make sure that it's a no follow link to your money site, for example.
Because you don't want to spam something with a do follow link, a tier one property with a whole bunch of comment spam it can end up hurting your money site, the final destination. You don't want to do that. If you got a press release, or something like that, that you're just wanting to push up and spam it, most of those types of cites will withstand it, that kind of abuse, but again we recommend not spamming your tier one properties, for the most part, because you want to treat those as extensions of your brand. Tier two, fine, if you want to spam your tier two properties, do it.
Marco: If I can clarify. We're not saying that spam doesn't work, because we still use GSA. In fact, we use fiver GSA gigs and the links come back showing adult business, which means porn. Right? [inaudible 00:47:15]. They use porn links to drop our links in, and this still works like gangbusters, it still ranks, but you have to know what you're doing. We throw a double spam filter in, so that the links come through squeaky clean. If you don't know or don't understand what I just said, don't do it, because you'll get in trouble.
Bradley: All right. Toby's up, “Do you use aggregate rating? Have you ever seen the results in Google that have the star ratings on them, like the image below, image of a four out of five star rating on a website. Pretty badass. Right? Did you know that those are actually super easy to get, and Project Supremacy Plugin can do that for you in about 60 seconds.” Okay. I haven't played with Project Supremacy Plugin in quite some time. We have it. I just haven't messed with it. “Yes, the site above got its reviews and star rating generated with the plugin.” Okay. Let's see. “How do you get those star ratings to show up? It's actually through a very specific JSON-LD scheme attack, aggregate rating.” Yeah. That's right. That's been part of that plugin since it was launched. Right?
Yeah. I'm familiar with that. I've got a client site that we tried a million things with that we just cannot get the star ratings to show though, including Project Supremacy plugin, it hasn't worked for that. I've banged my head against the wall for months with that site, and we still cannot get it to work. The particular schema tag is read by your site on Google star rating with amazing ease.” It sure sounds like a pitch, but anyways, I don't see a link, so we're going to move on. It's a decent plugin guys, there's no doubt. This really isn't the place to-
Bradley: Promote the shit out of somebody else's stuff.
Marco: Yeah. This is not the place for that, for somebody else's and not only that since most of the people on Hump Day are beginners. They're going to go and spam away with five star ratings, and get a schema spam penalty for fake five star ratings, fake reviews-
Bradley: Structured data spam.
Marco: Structured data spam.
Marco: Absolutely. It's a great way to get yourself in trouble if you don't know what you're doing.
Bradley: That's right. I know, because I've gotten those manual spam action notifications in search consoles that says, structured data spam. You can get them cleaned up and reversed, but why would you want to raise a red flag? I'm not saying, don't use the stuff guys, just use it correctly. Use it right. For example, I've got a client that has an ungodly amount of real reviews from real customers, and we're having a hard time getting it to show on his site, so that's not structured data spam, but I have gotten that manual spam action through search console before and so have many others.
Marco: Just to finish this up. How many real people give everything five stars? I mean, real people give everything five stars and a review, just these fabulous reviews that just don't look natural. You got to think of it that way, what looks natural?
Bradley: Yeah. We're almost out of time. There's the five minute warning. I'm going to roll through just a couple very quickly. Columbia's got several here, again. Columbia, just for next time, I don't remember seeing your name before, so I'm sure you didn't know. Toby, thank you by the way for mentioning that, just split your questions up, so it allows other people to get their questions in as well. It's only fair. All right?
Can You Have Multiple Verified Websites For Cards And End Screens?
What I recommend, Columbia, is set up a bridge page, which in other words, a page on one of your domains, that you can add as an associated website, and I saw your questions above these, so this will make sense in a minute, but if you add your own domain as an associated website, then you can use the end screens and cards to link directly to any page on that domain. Then, you can have the call to action on that page with the link that clicks over to the Amazon page. Does that make sense? You send people to a page that has maybe some more information about the product, the book, whatever, in your case it sounds like a book, and then from there you have a button or a link that links over to the actual Amazon product page. Does that make sense? It's a two steep, because you cannot link directly to Amazon, because you don't own that domain. Does that make sense? All right.
Next, Columbia says, “Can I have multiple verified websites for cards and end screens?” Yes, Columbia. Inside YouTube, excuse me, let me jump over here, real quick. That's why I want to answer these questions, because I know these are questions that a lot of people ask about. Go to your dashboard, and then go to channel, and you want to go to advanced, and you're going to scroll down, and right here where you see associated website, you add your domain in there and click add, or whatever the button says at that moment.
Then, what you have to do is make sure the domain is connected within the same Google account to Google search console. You have to verify and connect, well, connect and verify your website to Google search console within the same account as your YouTube channel. Okay. I mean, you can do it if you're adding another account as a manager, you can do all that kind of stuff, but just because yours is new, I recommend using the same Google account for the search console verifying your website, there.
Once you verify it, you come back over here and you refresh the page, or it will say, or it will have a verified button, you click verify and it will turn green and say, success. Now, if you want to add another website, you can add as many websites as you want, at least as far as I know, I've never run out of, I've never been told that I cannot add another verified website. You just click remove, and you add the next site again. That does not remove it as an associated website. It's still connected and can still be used, even though you clicked the remove button, it can still be used and now you just add another domain in here and click add and it will say verify, and it will prompt you to add the next domain to the search console. That's it. You can have multiple domains, that are called associated websites. All right? That's perfectly fine to do.
What Is The Difference Between Verified Associated Site And Linking To Sites In The Description?
All right. I'm almost done. I know we've got two minutes. “What is the difference on how it works for verified associated site verses linking in the site, and the description?” Well, because in the description of a YouTube video you can link to any link you want, you don't have to own the website, you don't have to verify, you don't have to do any of that. You can link wherever you want within the description. As an associated website, that gives you the ability to link via end screens, and cards. It used be able to link through external annotations, but they've done away with external annotations. Right? Now, it's end screens and cards. That's how you do it. You link within the video to an associated website, which has to be verified in order to be an associated website. The video description, you can link to whatever you want. All right?
What Are Your 3 Favorite Video Rank Trackers And Why?
If it's your business and you're running it from your home, yeah, absolutely, that's totally legit. Okay? I would not register other people's businesses for lead gen to your home address. I would certainly not do that. I don't know about how it is Denmark, but in the United States I set up virtual mailbox places, and not do that, but for your own business, yeah, use your own home address. It makes no difference. There's no reason you shouldn't. All right, guys. That's it for Hump Day Hangouts. Sorry. Man, we got to most of them. Sorry, guys, just a couple of you didn't get answered. If you want you can post your questions in one of our groups in Google Plus, or Facebook and we'll try to get to them there, otherwise, we can answer them next week.
Adam: Sounds good. Remember if you're new to Semantic Mastery, please check out the syndication Academy, syndication.academy and don't forget to sign up for Marco's webinar, we'll put the links up there, again, so get signed up.
Bradley: Awesome. Yeah. Guys, don't forget to check out that, Lori, says, “I really wish you would do a webby on markup.” We can, Lori, we probably will. I'll talk to Marco about it, and Hernan, and we'll get something scheduled for that. I think we should. All right, guys. Anyways, don't forget to go check out the Rocket Video Ranker Pro webinar, it's a really, really cool application. It works really well. I endorse it, so check it out, and we'll see everybody next week. Thanks, guys.
Adam: We're finally live after like a minute. All right. Everybody, welcome to Hump Day Hangouts. Today is the 5th of April. This is episode 126, and we got, almost, the whole crew here, so we'll do our thing, and go around and do some introductions, real quick, check in. Then, we'll get rolling. Marco, give us the weekly weather update, man.
Marco: We're in our rainy season, dude. It's raining every afternoon. If I cut out, storm rolled in and just washed me out.
Adam: It's nice and warm, right? You're not freezing down there are you?
Marco: Costa Rica, we have two types of weather. Warm and sunny, or warm and raining. There is no other. It could be cold, 70 degrees cold, but other than that, no. Two things, it rains or it's sunny. When it doesn't rain it's like, four or five months. It's cool.
Adam: Oh, God. Hernan, how is it going with you? You're entering, what, it's fall for you, isn't it?
Hernan: We're entering, yeah, entering fall. It's looking good. The days are looking good. I just hope a webinar jam storm doesn't kick me out. [inaudible 00:01:19]. Anyways, it's good to be here, guys.
Adam: Cool. All right. Bradley, how you doing, man?
Bradley: Did he say webinar jam storm? Is that what he said?
Bradley: Who knows when that thunderstorm is going to hit. Right? That's a crapshoot, every time. I'm good, man. I'm happy to be here. We got some [inaudible 00:01:42] ready to go. Do we have any announcements?
Adam: Yeah. We do. We got a webinar coming up on Monday, the Rocket Video Ranker. Bradley, remind me, have you used this, or did you talk to these guys? I didn't.
Adam: [inaudible 00:01:58] talk to them, so I didn't want to-
Bradley: Yeah. It's Bill Cousins-
Bradley: And Anthony Aires.
Adam: Mm-hmm (affirmative).
Bradley: We did a webinar a few weeks ago, but we had a webinar jam technical difficulty. We're going to have kind of an encore webinar. We didn't promote it real heavily before, either, anyways, but I've had a chance since then to play [inaudible 00:02:20] with the software, and I'm using the [inaudible 00:02:23] I had created for Live Rank Sniper, as kind of like, I'm extending those case studies in using this application with it as well. It's really exciting. I've got some really, really good results. Think the two of those tools combined are really, really powerful.
I use Live Rank Sniper to identify keywords that you can rank for, but little or no SEO and then use this Rocket Video Ranker, fill channels full of videos and it's really cool the technique that's used. It seems to be very, very effective. I've been testing it a lot over the last week. That webinar is coming up and the study is very much like what I did for Live Rank Sniper, the same case studies, I'm just going to be extending those to after the fact, like Live Rank Sniper identified the keywords, now what do we do? Then, that's where this new app picks up. If that makes sense.
Adam: Yeah. Definitely. All right. You link on the page, definitely signup, come check out the [inaudible 00:03:21] interesting and I got some good stuff to share. Also, Hernan's secret [crosstalk 00:03:28].
Adam: Finishing touches up. Yeah.
Bradley: Adam, can you turn your camera off, because you're breaking up, pretty bad?
Adam: I'm just having issue, it seems like everybody is. Is this better?
Bradley: I'll turn mine off, as well, then. How about that?
Adam: Just creepy. I'm staring at a screen of faces. Anyways. All right. [inaudible 00:03:49] touches on some awesome stuff with the SEO Battle plan. Hernan, you got anything you want to share with that, or we're creeping closer, it's coming guys, it's getting close.
Hernan: Yeah. It is. Yeah. It's going to be really, I think it's going to be ready for our own, like by the end of this week.
Hernan: But, it should be ready, yeah, but it should be ready to release over the next, I would say, week, or two.
Adam: Got you.
Hernan: Potentially, we'll tell you more about it, but it's coming up. It's coming up.
Adam: Definitely. The Mastermind members are going to get an early peek at that, but more on that later. Real quick, if you haven't joined us, or you're new to us, by all means please check out the Syndication Academy. I'm going to pop the link in there, if you're not a member check it out. We've got some awesome stuff. It's a great place to start as well as continue if you're looking for content syndication, all sorts of other good stuff. It's something that we definitely keep up to date with update webinars, and all sorts of good stuff. I think that's about it for announcements. If you guys are good to go, I think we'll get into it.
Hernan: Let's do it.
Bradley: All right. I'm going to grab the screen. Hopefully, this will work all right.
Adam: Cool. I got your whole screen.
Bradley: Can you hear me, now?
Bradley: Okay. Cool.
Adam: Man, that picture is disturbing.
Bradley: Very disturbing photo from Wayne, again, as usual. Thanks Wayne. He's going to be on with us for MasterClass, following today's webinar, I believe, which is going to be kind of cool.
Adding Goo.gl For YouTube Video & Channel Descriptions
Bradley: He asked about using that for AdWords ads, remember?
Hernan: Yeah. I think we already answered that.
Bradley: This is the same question, except instead of it being for the landing page, for the AdWords campaign its videos and channels, YouTube channel. Yeah. I mean, the answer is still the same, Paul. I mean, essentially it's the same answer from last week, except, last week we were talking about quality for it. It's a good, the Google short links are good for when you want Google to know what's happening with the link, at all times. In other words, I don't, you can send, we talked about using CrowdSearch, for example, using the [inaudible 00:06:30] strategy for, let's say that you want to do a post on Tumbler or Blogger, or WordPress, or something like that, and you want a link to a webpage, or to-
Bradley: So, you get the embed that's great, but I'm talking about a [inaudible 00:06:49] the Google short link, so that basically Google will know what's going on with that link and when it's clicked and coming from and obviously it knows where it's setting it up in the redirect. Right? My point is, you can set up referral traffic campaigns where you have, CrowdSearch goes to search for a phrase or something from your post, and then it finds your Tumbler property. Click [inaudible 00:07:17] property in the Google search results, clicks on it, and then once that page loads, it clicks on the [inaudible 00:07:22] short link, which takes you to the ultimate destination, either your money site, or wherever you want to send traffic. It could be a video, whatever. So, you're telling, you're allowing Google to inject analytics in that click stream, in other words, [inaudible 00:07:37] activity is happening, so now that's going to count as referral, social referral, or just referral traffic period.
Particularly, from some sites, you can do this with Twitter by the way guys, because tweets will index, and that's a really good traffic signal, to have clicks coming through from tweets, because those are really powerful social signals. That's something you can absolutely do. I don't like spamming with Google links, unless I'm spamming drive stacks stuff, but I don't typically like to do a bunch of spam stuff, like I wouldn't be building GSA links using [inaudible 00:08:10] short links, if that makes sense. We do use a lot of the Google Short Links in drive stacks, and do some pretty cool stuff with that. Also, like I mentioned setting up social referral traffic, those kinds of this are always really good, but you just want to make sure that you're aware of where you're going to be placing that link, because I don't like sending, I don't want Google knowing exactly what's going on, on some of the more spammy stuff that we do. If that makes sense. You guys want to comment on that, at all?
Hernan: No. I think, you nailed it Bradley, because I will pretty much do the same as you described.
Does A Custom Domain Carry The Domain Authority Of A Google Site?
Bradley: Okay. All right. Next, he says, “Bradley, if I change a Google [inaudible 00:08:52] does the [inaudible 00:08:53] carry over to the custom domain?” No. It does not. Marco, and I were discussing this earlier, it does not carry over, but it doesn't matter, because you still benefit from, like guys remember that the domain, like the metric thing isn't so important anymore. I mean, at least, according to what, and through our own testing and all of our properties and things like that, it's more about relevancy than it is about metrics, because metrics are proprietary. They're not Googles metrics, Moz's domain authority page, authority metrics, their proprietary. Majestic's, TrustFlow, and Topical Trust Flow, Citation Flow, and Citation Flow, excuse me, those are also proprietary metrics, so they're only measures or gauges of what they determine is a quality, the quality of a domain, and it's inbound link profile, and that kind of stuff.
I stopped worrying about metrics well over a year a go, now, and I really just don't care about them anymore, but specifically to mapping a custom domain to a Google site domain, you won't get the metrics carrying over, again, I can care less about the metrics, but you will get benefit. You will get the benefit of using the Google sites, because it's Googles own property, and Google knows your domains map to it, and it wants to rank its own properties, that's Googles narcissism at work. I know, because I proved this across several different tests, some of which are in the RYS Academy local case study, but where I mapped a custom domain over to a Google site, and ranked it in the maps pack almost overnight, just using the Google sites it's a horrid site. The site looks awful, but it's ranking, and it's been ranking. I haven't had to do anything else to it. Again, you will benefit from mapping the domain over, the domain metrics [inaudible 00:10:44]. Marco, I know you probably wanted to comment on that. Am I right?
Marco: The only thing that I would add is what we're looking for is the canonical. That's it. Once we get that, then we have all the benefits we need.
Bradley: That's right. What you'll notice is when you do map a custom domain to a Google site, you'll still be able to see the site on both URLs. Your own custom domain, and the Google sites domain, and if you look at the page source, you'll see that the canonical is set from the Google site over to the custom domain. Both pages will exist, but you'll see the canonical set to what your custom domain is.
Google Update FRED
Bill says, “What's up with Fred?” You know, from what my understanding is, that it's a low quality content and people that have too much ad space on their sites and also low quality content, that's from what my understanding is, is what happened, or what the Fred update was about.
However, I haven't done a lot of research on it guys, because I really didn't have any issues with it, but my point is I read that there was, you know, I don't know, Google if this was, you know, they're always throwing smokescreens out, Google is, but apparently that's like from now on, that's what the updates are going to be called, is just Fred, and I don't know whether that's true or not, but that's what I had heard. So, from what my understanding is, there's a pretty good blog Sistrix, I don't know if you guys are familiar with this, but S-I-S-T-R-I-X dot com, they've got a blog, and they analyzed about 300 websites, from the Fred update, and what they determined at least what they saw the vast majority of sites that got hit, that they analyzed it was because they had poor content, like low quality content, and also ad spaces, and too many ad blocks. Too many ad spaces within a page to make it difficult for viewers to read the content. Right? That's what I hear from the little bit of research that I've done, that's basically my understanding of it, do you guys have any other additional insights about it?
Marco: No. Because I think it's all a smokescreen, it's the same stuff just relabeled, if it's quality then we know what it is, and if it's link based, if it's content quality we know what it is, if it's link based, we know what it is, and so let them call it what they want it's always the same thing. If you're following our train, if you're following the syndication strategy, the RYS strategy, then you can just, oh, I cannot say it, I cannot drop an F-bomb on Hump Day Hangouts, sorry. You can just say, screw Fred. Screw, Penguin, and Panda, and whoever else comes along. Slap him in the ass and tell him to get along.
For example, let's say that you take the new domain that you're setting up and the one that you want to push authority to, right, so let's say that you put a good page, or a good post on the site, good content, something that is of value, and then link to it from your aged domain. Right? You can do that, you can actually curate a piece of that content from the new domain on your old domain, that's probably how I would do it, because then it would be absolutely legit. Right? They're in the same topical category, anyways. If you have good content, then other people would want to link to, and possibly reference, which is what you'd be doing if you curate a snippet of that content.
Then, it's perfectly normal for people to do that, so it wouldn't cause any issues. You know, off the top of my head, the first thing I thought about was I'd put a footer link in, but no, because that can actually get you into trouble, so you're better off just doing something like, just referencing, like curating a piece from the new domain on the existing, or aged domain, and then giving attribution link to where you got it, that's going to push good authority over to that site, or you could just do a straight, standard typical link, but I prefer using the curated method, because then you're referencing the content and everything else. That's my own preferred method, but that's what I would do. I would just curate a new piece of content from the new domain onto the existing, or aged domain and then just link via attribution to site the source. Any other ideas, guys? Okay. Derrick is up.
Adam: We're lagging. Sorry.
Schema For Images
Bradley: No worries. Derrick, he says, “How and where do you write the schema for images?” Well, as far as I know there are microdata tags for images, so you can wrap an image within the content, with basically microdata tags. I know, you can also use JSON-LD header scripts that you can link or reference the image URL, and still wrap it in whatever structured data that you want within the code itself, because all it does is reference the element later on in the page, within the header, that's another way you can do it. I know that you could also write JSON-LD directly in the post body now, or article body, as well. How and where do you write the schema for images? It really just depends on, I guess, what's going to be required for the particular page, or site that you're working on. Marco, you want to comment on that a little bit?
Marco: No. I think you answered it perfectly. I mean, there's two ways to do, those are the two ways, you go with Jason or go with HTML, it depends on what is that you want to do and how deep you want to go into schema.
Bradley: Mm-hmm (affirmative). There you go. Derrick, it just really depends. Obviously, microdata is beneficial at times to use, because you can mark up elements within the content body, I know, again, JSON-LD, apparently you can do that as well. I've never done that, I've only used JSON-LD as a header script before, and I've used microdata within the post bodies, so that's typically the way that we would do it, either mark up the actual element within the body of the article itself, or put it in the JSON-LD header, and there's JSON-LD builder, by the way. Structure data builder in SERPSpace. It's a free tool. Right, guys? I mean, that's part of it. As long as you have a subscription, or a membership, or even if it's free, you get access to the JSON-LD tool. Correct? That ones for Adam, really.
Adam: Yeah. Sorry. I was copying something on to the page and honestly didn't hear what the question was.
Bradley: SERPSpace, the JSON-LD Builder, that's available for anybody that has even a free membership. Correct?
Adam: Yeah. I pull up the link and paste it on the page. If you don't have an account hop over there, create on, it's free, and then you can use it.
Bradley: Okay. There you go. I don't know if there is image markup in it, or not, you'll have to take a look. I haven't played with it, yet, but I know that's a recently added tool that's available.
Bradley: Columbia Jones, is up. By the way, Derrick, let me point this out while you guys are on. Hopefully, last time I looked for these my bookmarks are all screwed up, but let's see if I can pull up a couple of them, here. This is it right here, one of them. I'm going to pull up three articles, these are my three go to articles, guys, for anytime I have to deal with JSON-LD, or any sort of microdata markups, structured data markup, that's what I was looking for, that word. Let me just drop these links here for you guys in just a moment. These are hands down the best, the three best, articles that I've ever come across, or at least I haven't been searching for any other articles since I've collected these three. They're really, really good. This one, especially, the built visible one is really, really good. You can go through here, these guides, every time I have to do anything with structured data, I just always come reference these, because it's not something I know off the top of my head. I always have to come double check everything as I do it. Okay. Check those out. Those are really, really good articles.
Adding Other People's Video In Your YouTube Playlist
There's tools out there that can scrape tags, whatever. Just find out what the tags are and try to find, match a couple of the tags, particularly if there's a brand tag in the video that you're going to be adding to the playlist, like if there's a channel name tag. Some people do that, they'll always put their brand name or their channel name in the tag section. What you can do is take two or three of the tags from the video that you're adding to your playlist, and then also the channel name and add that as a tag for the channel that it's coming from, and what happens is your video, because it's in a playlist alongside those videos you end up having some of those tags in your videos, then what you'll end up with, often times, your video will show up in the related video section on the right hand side, when people are watching the really popular videos, so it's a way to siphon traffic, in other words. You can rub off, like you can glean some authority from just being in close proximity to those videos.
Then, when you use that tag trick, you'll end up starting to get listed in the right hand sidebar for the related videos. Then also you can start coming up at the end screen, when the video ends and there's the suggested videos that comes up at the end, and you can just click inside the video player and go to the next video, or whatever. You'll start popping up in there, too. If you use that particular method, it's not so much, there's probably some SEO benefit to it, as well, because first of all you're adding a themed, a topically themed, or topically relevant video to a playlist, so that's going to increase, reinforce the theme of that playlist if that makes sense, but just take the SEO portion out of it for a minute, you'll get additional traffic, and that's huge for YouTube SEO. If that makes sense, guys. Just engagement on YouTube alone can rank videos, with no additional SEO work, just engagement alone can rank videos.
Again, there's probably some SEO benefit to it. I mean, I know there is, but I think the bigger benefit is the actual traffic that you can get by doing so. If that makes sense. All right. Something else that you can do when you're linking, since, if you're familiar with YouTube silo method and using playlists, we always talk about within the video description of every video that we put in the playlist we always link back up to the playlist, then depending on what type of silo structure you're using will determine what other types of internal links you're going to link with from within the description area. Guys, let's not forget about comments in YouTube. YouTube comments are internal comment links do follow links within YouTube. There very, very powerful. All right.
What you want to do when you setup a YouTube silo is you can go into the comments and comment and then add a link to the next video, or to the playlist, or to both, depending on how you want to set it up. You can do the same thing with other people's videos, because you cannot go edit the other people's video descriptions. Right? You don't have the access to edit their descriptions. However, you can add their video to one of your playlists, and then put a relevant comment that adds value into the comment section of that other persons video, and mention, and it's not 100% success rate, by the way, sometimes their going to get moderated out. But, sometimes they stick. I know, because I've done it. You could write into the comment section and say something like, hey, great video, I really liked this point that you made and make sure that it's somewhere in the middle of the video that you're referencing, so that they know that you watched the video, and that's just a way to get the comment to stick. Then, say, your video is so awesome. Don't lay it on that thick, but you know, it's a good video, by the way, I compiled a playlist of other videos around this same topic, blah, blah, blah. You can check it out. Here.
You can link to the playlist, so now you're actually funneling authority and link juice from that highly trafficked, high authority YouTube video through the comment section up to your playlist where that video also resides along next to all of your other videos. Does that make sense? You'll not only get the SEO benefit, but you'll also get people clicking in the comment section on your playlist URL, and sending traffic to your playlist. Again, another positive signal. Okay. You can absolutely do that. You got to manipulate the comment section, because you don't have access to description, and so you have to be a little bit like, you know, you have to social engineer your comment to where it's likely to stick and not be moderated out as spam. Okay. All right.
Next. Jordan. Okay. He says, “I apologize for having”-
Marco: [crosstalk 00:25:38].
Bradley: I'm sorry. Go ahead.
Marco: Can I just jump in real quick? He asked the same question in the syndication academy group. Can we answer it there, because it's kind of, well, not kind of, it's a silo question.
Marco: It gets intricate. That's where I think it's better answered there or either Masterclass, or Mastermind. I'm not sure, Jordan is in either one, but I think this is higher level than Hump Day.
Bradley: Yeah. Sure. That's fine. Jordan, you hear that? You said, this was already posted in syndication academy?
Marco: Yes. I remember seeing it earlier.
Bradley: Okay. All right. We'll make it a point to jump over there and comment on it. I'm going to probably need to be reminded of that, though. Let me make a note of it, I guess. Just a moment.
Marco: I can go in and look for his question and tag you.
It used to be that it would take up to about 15 minutes, but IFTTT they've changed it now on free accounts and such. I think it can take up to an hour. Just be aware that sometimes when you first connect a syndication network, and you send out your first post, whether it's a blog post with RSS syndication, or if it's a YouTube syndication network. It doesn't matter. Sometimes that first post won't syndicate, to many of the properties, if not all of them. That's why we always call, we call priming the network. Right? You have to post a couple posts. First of all test make sure everything is working, then usually by the second or third post everything seems to be firing. Something that you can do, what I would suggest doing is if you upload a second video, and you make sure that it's set to public, and you still see that it hasn't syndicated within an hour or so, you can login to IFTTT and just go to the services menu, the dropdown, hit services and that's going to pull up all of the channels, they used to be called channels, but now, they're called services, so all of the apps that are connected Blogger, WordPress, Tumbler, your YouTube channels.
Start with the trigger. Reconnect the trigger. What I mean by that is go to Firefox, clear your browser, cache cookies, whatever. Login to that YouTube account, okay, that's supposed to be the trigger for the network, then login to IFTTT, go to services menu, search for YouTube, click on YouTube, click settings, and click reconnect, or edit connection. That's of your trigger. Always start with reconnecting your trigger first, before starting to reconnect your action channels, because a lot of times if it's your trigger channel, obviously, it's not going to work correctly for any of your actions, that you've got set up. Again, start with reconnecting your YouTube channel, then test again. Try to upload another video. See what happens. That's why it's important to test guys before you setup a marketing campaign with your new network and start publishing content to your blog or your YouTube channel, make sure it's working, first.
Marco: If I can add something.
Marco: Because this came up during a webinar that we just did, why people should purchase things from us, the originators, from the ones who actually created the training and trained the VA's, to do it correctly. If you had come to us we would be doing all of this for you, Harvey, instead of you having to go and find out why your IFTTT.
Marco: Doesn't seem to be working, correctly. If it's our issue, and if we cause it, we would do everything that's in our power to get it right, or to do right by you, because we have, we've done it before. We've gone in and fixed it, and changed it, and done tons of things, when we don't deliver the product as promised, which we usually tend to do, there's always human error, because we have people creating networks hooking them together, whatever. Sometimes, something slips and so when this happens, you can come to us, and say, “Hey, guys, I'm having problems. What can I do?” Instead of having to figure out, now. Now, you're going to spend your valuable time fixing something that should have been fixed by the person who delivered it.
Bradley: I agree with [crosstalk 00:30:47].
Marco: Reasons why. This is why.
Bradley: I agree with that. The thing is, is part of the process, remember our networks are built a 100% manually, guys, there's absolutely zero automation used. Okay. It's a 100% manually built by hand, and our team, excuse me, our builders, our team of builders, they know as part of the process to set that to publish a seed post, or a video, or whatever, to test it. Again, Harvey, it's kind of a pain in the ass, if you've got to do it yourself, I totally agree. But, you should check in any way. Even when you get them from us, guys, make sure you check them, because sometimes and it's just the nature of the syndication network, sometimes IFTTT doesn't fire correctly, and it could be just as simple, it could just be that you need to upload a second video, or publish a second post and it will start to fire, correctly. Sometimes, it's just a matter of reconnecting the channels, because something happened and the connection was lost. Even though, it might show that it's connected, just reconnecting the channel, reauthorizing IFTTT to that app will help it to start firing, correctly.
Marco: You can go to SERPSpace and monitor these networks.
Marco: I mean, we have that available in SERPSpace.
Selling Syndication Networks To Clients
Bradley: Okay. Alexander is up. He says, “What's up, guys? Shit I cannot believe I lost to Marco's webinar. Damn. Question about selling networks. How do you guys approach the selling? You explained the syndication idea and then sell the network? Sell links, and use a network to it, or just sell the results? You'll rank just post on the blog. I see that network selling as a huge opportunity to make money, while getting new clients learn more about SEO, Semantic Mastery style.” All right. Alexander, the way that I sold them, when I was selling a lot of networks to local businesses, is I would come at it at more of the social media approach, then SEO, because SEO, you start talking SEO with most local businesses, and you're going to turn them off. Their eyes are going to glaze over, or they've already had some shitty experience with some idiot that didn't know what they were doing, or whatever. They lost money, blah, blah, blah.
I try to approach it as more of the social media and the content marketing side of things. What I do, when I was selling a lot of networks to businesses, I would talk about, you know, I would ask, I would always ask questions. There's a great book, I believe it's called, Spin Selling. It's a way that you, the process for pitching and closing clients is asking questions to where, you're asking them questions that leads them to actually answer your questions in a way that leads them to realize that your solution is the best fit for them. What I would always do is start asking the business owner, are you doing any social media marketing? Most of the time, people would say, no, and I would ask them, may I ask you why you're not doing social media? Then, they would tell me about how complicated it was, and there's too many different networks to post to, and it just takes too much time. How are they supposed to do that when their running their business? All this.
You let them start talking about all these pain points as to why their not doing it, even though, that they know they should, because you say that. Are you doing social media marketing? Would you agree Mr. or Mrs. Business Owner that you should have a presence on Facebook, and potentially Twitter, and maybe even LinkedIn? Depending on what type of business they have. Maybe have a YouTube channel, because there's so much traffic there, and there's a lot of customers hanging out in those areas that need your products or services. Wouldn't you agree that it's pretty important to have a presence on those, and not just a presence, but be active on a regular basis? Oh, yeah, absolutely, I totally agree. Why aren't you there, then? May I ask what's preventing you, or stopping you from having all of those working for you, 24 hour a day salesmen, and saleswomen sending leads into your business without you needing to be there? Oh, because it's too complicated. There's too many properties. There's too much setup. I don't have the time. I'm running my business. Somebody's got to manage all of those properties, blah, blah, blah.
That would be a perfect lead in for me to say, well, what if I was to show you a way, where we can get all of those properties populated with content, consistently, and all you have to do is manage one property. Meaning your blog. In fact, what if I was able to provide you your blogging services, as well? If you didn't even have to worry about that, what if we were to update your social media, all of your properties, and update your blog on a weekly basis, blah, blah, blah. That's what I would do. Alexander, I didn't sell the networks as standalone networks, because that wouldn't do anything for the client. Right? That wouldn't do anything for the business. I would always use it as a way to sell them on content marketing services. If that makes sense. Because I would tell them, what good is having a presence on all of these social media networks, if you don't have content. Right?
You have to posting regularly. Why Mr. or Mrs. Business Owner aren't you content marketing? You're aware of the fact that it's important to update social media properties. You know that it can provide results, but why aren't you doing it? Again, let them talk about all the reasons why it sucks, and they hate, and they don't want to do it, but, they know that it's valuable. That's the whole point. You constantly allow them to keep talking themselves into why the need somebody to do it, and then you're that person. That's what I would do, I would always sell the networks as a front end sale that would lead me to ongoing marketing services, such as content marketing. Obviously, sometimes, a lot of the times, search engine rankings, or positioning would come up, but I always try to approach it as a content marketing service, more than anything else, because they seem to grasp that more than search engine optimization. You can use that as kind of an added benefit. Right?
My point is you can sell it to them as a content marketing service and this is going to be your syndication network that your brand announcement channel. Right? You can state it that way. You can say, this is going to give you ubiquity. Right? You're going to be ubiquitous on the web. Your brand is going to be all over the place, and your content is going to constantly be getting in front of people to remind them that you're there, because you've got this syndication network and you're producing content, and publishing content on a consistent basis, that's useful, or helpful, or blah, blah, blah to your customers and your services, or your customers and clients. All right.
Then, you could say, but as a benefit, for doing this, this being in front of people and getting your brand out there, out across the web to as many places as you can, as a benefit of that you should also start to see your search positioning start to increase. Your rankings will improve. If we set it up, correctly, we can get it to where that would be an added benefit. That's an additional benefit of being in front of your customers, and building an audience.
If you approach it that way, guys, that was the easiest way for me to sell them. At the height of me selling syndication networks to local businesses, I would sell anywhere between six to 10 of them a month, and I would sell them at 600 bucks or 700 bucks a piece. I was outsourcing them for about 50 bucks. There's a lot of money to be made in selling syndication networks. Just so you guys know. I remember, the first, there was a market place like SEO Clerks, or something like that, I don't remember the name of the site, but I put up an ad, a listing, this is before Syndication Academy was made public, guys. This was when I was just using it for my own business, and I had already trained some virtual assistants to build them for me, and I was selling them to local businesses, but I put up a page, a sales page on one of these SEO Clerk sites, or like Conquer, it's similar to that. Right?
I put up a page, it said, I'll build these IFTTT networks, I put the graphic up, I think I said, 200, or maybe it was 199, or something like that per network. I was outsourcing them at that point, I had virtual assistants full-time, basically on staff. Working for me for full-time building networks. Some of those, by the way, those two original builders are still with us, today. They're on the SERPSpace builders, now. One of them is the team leader, actually, but this was I mean four years ago.
I put this listing up and I said, I think it was $199.00 or something like that, and I had a guy from Australia contact me. He was an SEO agency owner. He contacted me and said, man, I really like the idea of these things, these syndication networks, would you be able to produce volume for me, if I was to buy 10 at a time, for example? I was like, hell, yeah. I sold them 10 at a time. 10 networks at a time, just branded tier one networks, guys. I sold them 10 networks at a time for a 1,000 bucks, so a $100.00 per network, and I was outsourcing them for roughly $45.00 to $50.00 a piece. I ended up, basically, doubling up my money for doing nothing.
I would just collect the details and send them over to my virtual assistants, and he was [inaudible 00:40:00] volume buyer, this guy ended up buying like 20, 30 networks a month, for several months in a row. That was just another nice stream of income just selling wholesale networks to an SEO agency. It's just because all I did was have my virtual assistants that were building for me, I just kept feeding them the work. This is something that you guys can do, because if you have access to Syndication Academy, we've told you if you want to hire your own virtual assistants and put them through the training, do it. We're totally cool with that, guys.
You can buy them from us, too, buy the way, and you can just resell our own network, the networks that we build, and you don't even have to hire your own virtual assistants. That's an even better way, because then you know they are up to specs, to our standards. Anyway, I just wanted to mention that, because again, Alexander, if you approach it from not an SEO standpoint, you'll scare more people away if you start mentioning links, and back links, and Google SEO, and all that stuff. Approach it from a content marketing, and a social media, and brand building, a branding thing. If you do that, you'll end up landing more clients, that way.
Marco: I would just add a caution. Don't sell rankings. You cannot do that.
Bradley: That's correct.
Marco: You cannot guarantee them. Guarantee traffic, you can guarantee results, just not traffic, I'm sorry, just not rankings. There's no way.
If I come over here, if you see right here where it says, settings. You see how it says, let's see, where is search settings, turn ons, maybe because I have it turned off? I don't know. There is usually, where it says, hide private results, I have it, I think that's because I have it actually turned off in my Chrome settings, but if I go into Firefox and do it, same thing. You see, if I log into a profile in Firefox, and I search through one of my mini personas, and I see a Google Plus post, a lot of times there will be a little square image, too, alongside of it. Then, I know that my personalized results are showing. I'll come up and I'll click that, they've changed the serps again, recently, as far as the tools and stuff, but you click settings and you'll see, it will say hide personalized results, and if you click that, it will refresh the page, and those posts will be gone. Chances are that's what you saw.
Yes, Google Plus posts are indexing, guys, but it's rare that you see a Google Plus post on page one, or even the first couple of pages for keyword. I mean, it's not impossible, but it's rare. Most of the time when you see Google Plus post in search results is because it's showing personalized results. Okay. First of all, I would say turn that off. Something that you can do, Shane, is open up a different browser. I use Firefox as my SEO browser, because I always clean cache in cookies, so that I can have a clean browser, a clean search environment, with no cookies, no cache, no browsing history, so that I can see more normalized results. If that makes sense. All right.
Marco: As far as-
Bradley: As far as, that, just one moment. The other thing is I noticed, I know your talking about Google Plus posts, but drive stack properties they will bounce in and out of the index, especially when their new. They'll bounce in and out for a while, I don't know what, maybe Marco has some insight on how long that happens, but eventually they'll settle in and they should stick. Go ahead, Marco.
Marco: No. I was going to add for people that want to know, in Chrome, now, you just go into settings, search settings, and you check whether you want to use private results, or not to use them, that's how that's filtered out, now.
Marco: As far as getting things to show, or excuse me, or drive files and folders, and whatever ranking or not ranking, they'll not only come in and out of the rankings, they'll come in and out of the index. It depends-
Marco: On how often you hit them. It depends on what else you're doing, if you're adding properties. Everything depends. Right? Everything on the web depends on other actions, and it's something that you cannot control, but eventually, once it clears, if you just set it and leave it alone, if you can, I cannot wait that long, but it's around the 60 to 70 day mark, you'll see that it finally just settles and sticks. The SEO general result, it's been unmovable.
Bradley: For years.
Marco: Yeah. It's coming on its birthday.
Bradley: Shane, that's what I'm trying to say about the drive files is they'll bounce a lot when you first set them up. They'll bounce in and out of the index a lot, but after, like Marco said, I don't know what the threshold is, but I know that after several weeks they'll end up settling in and sticking, and staying indexed, and that's what I'm seeing. I've got a case study that we're doing for Local Kingpin, right now. Which, by the way, I forgot to mention this at the beginning, anybody that bought Local Kingpin, we just added the Facebook ads for local modules that Hernan recorded.
That was just added today, it's module eight in Local Kingpin, so you've got that full video training series about Facebook ads for local, and I forgot to mention that at the beginning. Yeah. One of the properties for that, a local case study was my maps, Google My Maps, and it was bouncing a lot, but now it's permanently placed on page one, and it's been there for may weeks now. Those are one of those things that just takes time, but once it settles in they typically stick, and they won't budge. All right.
BrowSEO For Local Marketing
[inaudible 00:46:19] says, “Hey, Bradley and the whole team. Bradley what is the number one thing you use Browseo for relating to your local marketing efforts?” Right now, for me, I'm using it a ton for YouTube, because I'm doing a lot of YouTube spam stuff. For about a year, I'd gotten away from doing much spam stuff, because I was doing all paid traffic, I'm still doing the paid traffic, but recently just because of a couple tools, Live Rank Sniper, and now Rocket Video Pro, or excuse me Rocket Video Ranker, for next week. I've had to start spamming the web with YouTube, again. It's been fun. I kind of missed my spamming days. It's kind of fun to get back into the swing of things. I'm using Browseo, I mean, I've got it open, right here, you can see. I'm in it all the time, now.
For somebody that's been in SEO's as long as I have been, I never used ScrapeBox, and people used to say, that's blasphemy, how could you be in SEO and not use ScrapeBox. Well, I can see Browseo as being like that tool, now. They just opened up a monthly, recently, too, by the way. I use it just so I can login and out of properties, now, with a signed IP's or proxies, and start building, and I started building digital footprints for these personas, here, because guys I was just telling Shane about using Firefox for doing all your SEO activities, and I constantly am cleaning that browser. Right? I'm doing the same process that we teach in Syndication Academy, where you clear browsing history. If you have the add on bar in Firefox, any used proxy tool, which is a plugin, and you right click and do, clean every cookie, and clear flash cookies.
Then, you close down the browser, then you run c-cleaner. Then, you open up the browser again and then you swap out proxies, if you're using proxies, you got to go into Foxy Proxy, it's just a pain in the ass. Not only that, but every time you switch profiles, you go through that process and you wipe the browser clean, now, you log back in, and you're logging into a clean session. With no browsing history. No cookies. No footprint at all. Right? So, it looks a bit odd. One of the ways that Google is validating entities, now, guys, is it's looking for those digital footprints. That's why Syndication Academy works so well when we build out these syndication networks, because we're cleaning our digital footprint and we're telling Google this is us. This is us all over the web, and we're interlinking everything so there's no mistake made. That this is us. Right?
Well, the same thing occurs with our profiles. You want to start building digital footprints with your profiles. Browseo is a tool that allows us to do that. Every time I log into any one of these profiles, guys, and all the different folders That I got and stuff, here, I'm already logged in. There's a browsing history there. There's cookies that have accrued. Those are real live looking profiles to Google and to Facebook. You can actually create spam on Facebook profiles in Browseo. I don't recommend doing it from your main IP, or if you were doing it from home, after a couple of login sessions, and different login sessions, excuse me, you'll end up with IP lock, but with Browseo you won't get that. Again, this is one of those tools, guys, because I'm starting to do more spam stuff, I'm still doing paid advertising, but I'm doing a lot more spam testing, again, Browseo is like it's just open from the moment I sit down in front of my computer until the moment I get off. Okay. Great, great tool, by the way.
We're almost out of time. I see that, guys. “PS, loved the Semantic rants from you all, and great to hear your perspectives on things not always related to SEO. Thanks.” I appreciate that, Jeff. We really did that intentionally so that we could just connect with you guys more so than just on a training level. I think that's important. He said, “I was considering posting a rant question on how to install a chimney in one's butt hole,” Google Plus on that, that's awesome.
Marco: That's funny. I already did.
Bradley: “To release all the smoke that is trying be blown up there by some other SES,” that's awesome. All right, guys. We've got, oh, yeah, okay, I'm going to answer Paul's question real quick, guys, then we're going to wrap it up, because we've got Masterclass in just a couple minutes, and guys, anybody that is a Masterclass member, be sure you are there today. We've got some announcements and things we're going to go through. We got a couple special guests coming on, too. All right. Paul says, “Bradley, do you have anything planned as far as video training for Browseo in the pipeline?” Funny you should say that, Paul, actually because I am using it so much, right now, and during our corporate meeting, yesterday, I brought that up with my partners and said, I think very well within the next couple months I could have a how I use Browseo for YouTube spam training course, or it's probably going to be on just, right now, because I'm using it specifically for a lot of YouTube spam stuff, that's where at least my initial direction or thought is how I'm going to take this course.
If I proceed with it, which I think I'm going to. I'm going to do a training course on how I'm using Browseo and spamming the web, and monetizing it. At the same time, it could end up morphing into something beyond just YouTube stuff, and it very may well, because it's part of building digital footprints. I'm going to have the profiles with Facebook accounts, and LinkedIn accounts, and all that kind of stuff. I'm going to have to start building them, as well. We were talking about possibly figuring out a way to set up a process to where we could train virtual assistants on how to do that kind of stuff, and that might be something that could be included in the training. I don't know. Guys, it's just a thought. These are just some ideas. Paul, just know that it is being considered. It's probably something that we'll come out with in the next few months, just remind me, again, from time to time and I'll give you updates. All right. Okay, guys, we've got to wrap it up to get ready for Masterclass. Thanks, everybody for being here.
Adam: All right, we are live. Everybody to Hump Day Hangouts. This is episode 125. Today is the 29th of March, 2017 and we've got almost the full group here, so we'll go round and do what we do. I'll start off with Bradley today. How's it going man?
Bradley: Hey man. Glad to be here. Got a lot of really good questions on the page already, so looking forward to it.
Adam: Cool deal. Marco, how you doing?
Marco: Hey man, good to be here. I was just, it just hit me when you said 125, we actually have 125 hours of free stuff on our YouTube channel. All people have to do is go to our YouTube channel, use the channel search for anything that they're looking for and we probably already answered the question. How good is that?
Adam: Mm-hmm (affirmative).
Bradley: That's 125 hours of just Hump Day Hangout content, because there's a lot of hours of other content as well.
Adam: That's true. That's true. All right, Hernan, how's it going man?
Hernan: I'm good. I'm good. I'm excited to be here. Yeah, 125, it's a great number. Also I'm excited because we've had a great testimonial early so it's good to see that all of these hours we're pumping out and we're dedicating a bunch of work to [inaudible 00:01:26], but it's actually getting great results this year. I'm really excited to see those kinds of things.
Adam: Why don't you tell people. We said we're not going to tell by name, but why don't you tell everybody a little bit, like the outline of what we just found out this morning.
Hernan: Yeah sure. We got a message from one of our students telling us an actual business income, like a real screenshot. It's a bank statement actually about making one year of SEO. I think it adds up to 100 …
Bradley: Just under 140K.
Hernan: Yeah. Just under 140K for the last year. That's pretty amazing. He's saying well, of course he's taking action, he's taking massive action. He's moving forward, closing clients, et cetera, et cetera, so I think that's amazing. Also it's kind of what we're trying to do here. It's funny because you're out there trying to put a lot of content, put eh best that you can do and trying to actually impact lives and change lives. That's something that I really like seeing.
Bradley: It's great to see 2015 about 12K, 2016 about 140K. He says, “I love you guys. It's from SEO work.” That's amazing.
Marco: No, but the interesting thing is this isn't an agency. This isn't an SEO guy doing SEO for somebody else. This is a guy who took our stuff and applied it to his own business and is making this kind of money. He's in a major metropolitan area, but he applied it to his business, grew his business. This is amazing to me. This is an amazing …
I see this and the possibilities for you guys, for everyone listening, they're endless because we just keep finding new ways to make ranking easier. They tell you it's harder. Google tells you so much shit and you guys believe it. I'm like please, please, don't make that your mantra, Google said so. If they said so, go and do the opposite.
Bradley: The opposite, yeah. See what happens.
Adam: That's right. For the record I just want to say that this is one of our Mastermind members, but if you're listening and you're somewhat newer to the Semantic Mastery or you're just coming across us, please check out the Syndication Academy. That's a great place to get started, combined with the Hump Day Hangouts. I'll pop the link on the page in a minute.
Excuse me, a quick review of the last week. We did want to say that the Live Rank Sniper replay is still available. That was the webinar with Peter Drew. A lot of people really into that, popped it into their toolbox and having some cool results so by all means, go check out the replay. Again, that's just a free replay. We're going to put that on there, some really good information.
Bradley: A couple things.
Adam: Yeah, go ahead.
Bradley: You mind if I jump in on that for a minute Adam?
Adam: No, go ahead.
Bradley: One, you mentioned Syndication Academy. That's really simple guys, for those of you that are new so you don't have to go searching for it, it's Syndication.Academy. Very, very simple. Okay, as far as Live Rank Sniper, awesome product. It really is. It's so simple to use and it's great for identifying keywords that you can rank for very easily.
I like it a lot. I've been using it a lot. I added several cases studies as a bonus for anybody that had purchased. That case study is pretty much done. I've got one more video to add still to the bonus site guys. If you haven't checked the bonus site for a couple days, go back and check it again because I added another training or a another case study update yesterday. Anyways, I've got one more to do which is going to be like I'm going to be talking about the strategy and what's next after those case study results came back from using Live Rank Sniper.
I'm just going to give you a little tease right now because what I'm doing with those case studies is I'm extending them onto another product that we're going to be holding a webinar for in about two weeks that I'm seeing. Essentially what I did was I took Live Rank Sniper, the case study results or whatever Live Rank Sniper showed me as the keywords that I could rank for and then I plugged them into another software, and other YouTube tool. We're going to be again, introducing that to you guys in about two weeks.
I'm seeing some incredibly good results with it right now, so the case studies from Live Rank Sniper are going to carry on into this next tool that we're going to be showcasing and I'm going to show you what I've done with the Live Rank Sniper keywords that I found. Then using the new tool and the results that I've been able to get and it's really, really powerful. I'm actually pretty excited. I've only got one out of five of those case studies completed right now, so I've got four more to do. If the other four perform like this first one did, then we're really onto something. We'll be announcing a little bit more about that next week guys.
Just know that there's something that's coming very, very soon. If you don't have Live Rank Sniper and you don't know what I'm talking about with the case studies, well, go pick it up because it's inexpensive and you can get access to the case studies just by purchasing it. There's a whole bunch of unannounced bonuses in that bonus site that we're not even going to tell you about, but if you purchase you'll be pleasantly surprised. Okay? Okay Adam, carry on. Sorry.
Marco: Why are we always giving so much stuff away?
Bradley: I know. I know.
Adam: You get one and you get one and you get one. All right, that's about it but we do want to say we sent out some emails about the RYS Stack Webinar that's happening tomorrow. I'll put the link on the page. This is going to be a really cool and shorter webinar where we're going to go over some information about RYS stacks. Where you can use them, when you can use them, why you should be using them. Trust me, this is important.
Then on top of that how you can do this through search base and get the done for you option. If you haven't heard of RYS Academy or you aren't sure what this is, well, I don't know, do you guys want to go over that? Just a quick elevator pitch on why people should be aware of the done for you services for RYS?
Bradley: Yeah, because it's a huge time saver. They're done to our specifications and the way that we build them so it eliminates so much additional work. Look, if you want to learn how to build your own stacks, especially if you're running … Well, you know what? I used to say if you were running an agency that you should hire your own team members and then put them through the training courses so that they can produce them for you. To be honest with you, there's a lot of learning curve and a lot of time that goes into first of all hiring and firing, hiring and training somebody.
If you use out Outsource Kingpin product it will streamline that quite a bit. There's still a lot of time involved in actually getting them up to speed and trained well and then managing them and all that kind of stuff. We've already got all that stuff done. The heavy lifting is done for you guys. If you order through us it's going to be done. You don't have to worry about training or hiring or monitoring and managing and all of that. It just gets done. We're going to be showcasing how, what our RYS stacks or drive stacks are, why they're so effective and how to order them through Serp Space. Marco you want to comment on that at all?
Marco: Yeah. It took me a month to train Jason, to get Jason up to speed on building these. Unless you want to spend the time to learn RYS and then an extra month to train the VA who might or might not work out, because you have to pick out the right VAs, right? If you don't have the course that teaches you how, it's like hit or miss. We have a way to identify the best of the best and then get those into the training area so that we finish with the very best. Unless you have all that, we've done it for you. That's a very big deal as far as I'm concerned.
We're going to give away part of why it works tomorrow. That flows right into the one that I'm doing on Monday which is I'm going into the overall reason of IFTTT or excuse me, Syndication Academy and RYS Academy and why both should be part of the toolbox. It can be RYS Academy or done for you RYS, either one. It should be part of every build. We'll follow that up tomorrow. We'll follow that up on Monday. I want to get into questions.
Adam: Awesome. All right, one just quick one that I saw this week, I don't know if you guys noticed, but it looks like on May 2nd YouTube's ditching annotations, so anybody who's using annotations out there, you've got till May 2nd to edit or delete them and then they way they are is the way they are. If you use those and you want to change them or update now is the time to do it.
Hernan: Yup, they're moving into the mobile friendly version of the annotations, the end of the year annotations and then you can use cards. That's clearly a move into more mobile optimized version of YouTube.
Adam: Yup. Got you.
Bradley: Scott mentioned that he had not found the Live Rank Bonus case study. Scott, if you purchased through us you should have been added to the bonus site already. Check your spam folder. If perhaps you purchased it before we had the automation setup, just contact us at [email protected] and provide the PayPal transaction ID so that we can verify the purchase and then we'll add you to the membership site, the bonus site manually, okay? Anybody having any issues with that just contact us at [email protected] All right?
Adam: Okay cool. Can we get into questions now?
Marco: Let's do it.
Bradley: Let's do it. I'm going to grab the screen. My audio dropped for a minute. Bear with me.
Adam: We'll just chat while Bradley's not here.
Hernan: We can talk about him because that's a good connection and he'll come back. Hey Bradley: Here we go.
Bradley: Hey, shh, here he comes. Here he comes. Stop talking about him. All right, you guys can see my screen now?
Hernan: Yup. Got the whole screen.
Best Practices In Re-Publishing And Linking Out Expired Domains
First and foremost look at what the content was on that site originally from the domain that you're picking up and make sure it's relevant. If it's relevant to the niche that you're going to be placing the link on that rebuilt domain pointing to your money site you want to make sure that it's a relevant, that it's topically relevant first and foremost. That's the most important thing to look at.
The second most important thing, very next thing that you do is go look at the backlink profile and make sure that they're clean backlinks. No spammy shit. You want to look at, one thing I like to do with Majestic is look at the map. When you look at the backlinks the map, it will show you where backlinks are coming from. Typically if it's got backlinks coming from Russia or China or Korea a lot of the times I won't even pick those domains up because it means it's been spammed for the most part. The vast majority of the time it means it's been spammed.
You also just want to scroll through and take a look at the backlinks. Guys, I'll pick up expired domains. I don't do it near as much as I used to, but I will pick up expired domains that only have one backlink because that's all that matters to me. What I like to do, obviously the more referring domains it has the better. As far as, and let me try to explain this a little bit better.
It used to be the more referring domains the better, but that's not the case anymore because what you're looking for is quality. It's not quantity, it's quality, right? What I worry about with buying domains with only a couple of backlinks pointed to them or a couple of referring domains, it could have more than just handful of backlinks, but if they're only coming from a couple of domains, is what happens if the webmaster of the site that's linking to that domain finds out that the domain has been expired or that the content has changed or whatever and they can go in and remove that backlink and now especially if you've got a domain that has only got one or two referring domains pointed to it, then you've just lost whatever SEO value that it really had, right?
What I do is I go back and look at the way back machine for the linking domain. In other words, the domain that's linking to the domain that I'm about to pick up or purchase, I'll look at that backlink and the history of how long that backlink has been there. If it's been there for let's say five years or two years or whatever, if it's been there for any length of time then I'll suspect that it will likely stay there. It's unlikely that that backlink is going to be removed.
I just want to make sure that the linking domain has some history for how, like that backlink has been there for some period of time. Depending on how desperate I am for expired domains for that particular niche will determine how far back I'll go to cross that threshold to where it will make it worthy of my purchase or let's say I abandon it because the backlink's too new. You know what I mean? The other part of that is it used to be also that you would look at the backlink profile and you would worry about backlinks dropping from the domain if you picked up an expired domain and then rebuilt the site, which is how we used to it, right?
We used to do that private blog networking sites or PBN sites, right? We would go out, buy expired domains because of their metrics, strip the … We would install a new WordPress site, install new content. A lot of the times it wouldn't even be in the same niche. Well then that's very, very likely that other linking domains that are pointing to it are going to remove the backlink if the webmaster goes and views that link and takes a look at the destination site which ends up being the domain that you rebuilt.
It's got some other content on it, it's not in the same niche or whatever, they're going to remove that link. When you're building expired domains, when you're rebuilding expired domains with the content that was on them when they expired then even if a webmaster were to look, they're going to see the same site that they linked to originally anyways. Does that make sense?
My point is when it comes to buying what I call PLN or private link network sites instead of private blog network sites or private link network sites because they're not really blogs, they're not WordPress, right? They're HTML sites. As I look for relevancy number one, number two, a clean backlink profile and if it meets those two criteria then I'll research the backlinks that are pointed to it to see what their age is on that. If they've got any length of time or history then I'll go ahead and pick up that domain. It can be used for money site or tier one properties.
The cleaner, the more relevant, the closer you can get to your money site or even point directly to your money site. If there's any question or if it's not necessarily in the same niche, if it doesn't cover the same topic, it's a little bit broader or it's like a tangent market or something like that then I would use it as a tier one, a link to tier one properties instead. You guys have a comment on that?
Marco: If I could just add something. I have two, or three they turn in to be three things. We now have Adela and a Dr. Gary who are really good at spotting the domains that we need and they're niche-relevant. They add the relevance that we want. We don't go through that process any longer unless we have to or unless we want to.
The second thing is if you don't do your due diligence with these domains you're going to tank your rankings. If you point it at your money site and you didn't do it right, you're going to see it go in the shitter. It's almost overnight. You have to make sure that you know what you're doing. If you don't and you still pick one up, go to tier one. Go where you at least have a layer of protection until you actually know what you're doing because you learn over time. You learn to spot them and you learn to spot what's actually spam and what isn't.
Once you're that good, then you can say okay, I'm going to pick this one up and I'm going to point it at the money site and you're going to see wonderful results. Once you're experienced. If you're not, don't do it. Don't do it unless you want to see your site go in the dumper, then by all means go ahead.
Yeah Ivan, to be clear, yes it would help to put, for your branded properties especially, like you said, to treat your branded properties like money sites. Guys, you should be doing that anyways. Try to flesh out your branded properties as much as possible and if you can add markup then do it. Now listen, let's be real clear. I want to make it clear to you guys I don't do that on all the properties that I set up because a lot of the networks that I set up don't require that. They're used for syndication or SEO purposes only, whatever.
For client sites, and I'll be honest with you, a lot of my lead gen sites I don't even have that setup because it's just so time consuming. I probably should have a VA that does it for me, but I don't. I only do it for client sites really and a few of my lead gen sites. I don't do it on all of them. Absolutely you can.
Now here's the thing though, a lot of those are going to strip any sort of structured data out anyways. That's the problem is trying to add structured data to these because it ends up getting stripped out by the editor, right? By the platform itself. That's really where it's tricky. Now if you can, like for example if you can go in and add like where you would add analytics code for example in the header and things like that, if you can go in and edit those fields within the platform, then yeah, you can add JSON-LD code. Whether it validates or not you'd have to check, okay?
Yeah, absolutely. One thing that I've been able to do in the past, it's been a while since I've done it so I can't even remember which platform it was on, but not using JSON-LD, but you had to use micro-data. Which micro-data is like, it's structured data but in HTML format so you can markup elements within an editor, but like I said, a lot of the times it depends on the platform. I can't remember which ones they were off the top of my head, but it will strip it right out.
Don't waste your time without checking first. Go test a few of the sites and see unless Marco or Hernan, if you guys know the ones off the top of your head that will accept that, I don't know them off the top of my head.
Marco: No, not off the top of my head. The ones that I do know are not ones that I care to talk about at this point.
Bradley: The theme.
Hernan: You know? Yeah, the theme. You can edit the template, you can edit the theme. Weebly will do it too in case you are syndicated to Weebly. There's a bunch of those that they will accept HTML. Blogger for sure, Weebly pretty much. I think Tumblr as well, but we have abused Tumbler and for that reason it's not that permissive anymore. We are 100%, we are 100% responsible about that, so sorry about that guys.
Yeah, basically those three I think will accept HTML. In any case on the update webinars we are always looking for new platforms and what's good about it is that we will uncover either Web 2.0 or live stream sites or Semantic Hubs as we call them where you can actually add schema or you can actually embed a bunch of things like my maps. Well, a bunch of things, so stay tuned of that and go through the past trainings, the past update webinars because there's a ton of gold in them and there's a ton of properties that will actually accept that if you need a push or if you need to rank those properties on page one as well.
Bradley: Yeah. I'm going to name one here guys, and before Marco and the crew all get mad at me, I'm now going to name … You have to be in Syndication Academy to get the full training on this. I'm just going to make a mention of one that's really, really powerful that you can do all kinds of nasty stuff with Ivan. Since you're on Syndication Academy you can find it. It was in the update webinar from like I don't know, three or four months ago.
It's called Pearl Trees. That's a great tier one property because you can do all kinds of nasty stuff in there. Go back and watch that webinar. It's one of the Semantic Hub or additional properties inside of the update webinar from I want to say three or four months ago. Just go back and take a look. You'll see what I'm talking about. There's some real ninja stuff you can do with schema markup and all kinds of stuff with the Pearl Trees site. Okay. Guys, I didn't just give away too much, did I? I tried to tread lightly.
Hernan: I know that you feel like giving more, but we're fine. That's a nugget.
Using Google's Trust Indicator To The Landing Pages Of Adwords Campaigns
Yeah okay, I see what you're saying. I have not tested that, but you're talking about taking your landing page URL and shortening it with a GOO.GL short link and then using that as your landing page URL in AdWords. Now I haven't tested that. My initial thoughts or assumptions would be that it wouldn't have an effect on quality score only because what I have seen through my own testing for the last year with AdWords stuff is that quality score is a function of two things really.
Number one, your bid, your max bid is one and then the other thing which has the most effect on quality score is going to be your click through rate of the ad itself. Those are the things. Now your landing page experience, like honestly, I have played with multiple versions of landing pages trying to affect the quality score from that. It has a very minimal effect on quality scores. As long as your landing page has basically some basic or some basic elements to it, that's all that's required.
Then obviously you want to have the keyword, especially in the SEO title or whatever. Even though it's in AdWords you still want the meta-title of the page. That's really it. As far as everything else, the bid, the max bid amount, that's going to have an effect on quality score to a degree, but the vast majority of the quality score metric is calculated by click through rate.
That's going to be determined by always rewriting, always split testing ads and trying to improve your click through rate. Just as a side note, there's a lot of industries, guys, that you'll get into, and I know because as my experience continues to grow in AdWords I see it now more and more. At first I didn't understand why sometimes I would set up ads in one campaign and they would have quality scores of three and four and then I would set up the same type of ads with the same type of landing page as far as the elements, but for different keywords, so in a different industry, and I would start off with quality scores of five or even seven.
Sometimes within a day or two they'd go up to eight or nine or even quality scores of 10. I would wonder why is that. That's when I started really playing around with different things that I would try to manipulate quality score with and your max cost per click bid is one. Another one that Marco gave me a hint at, I wasn't able to prove it, was increasing your budget, your daily budget as well.
I wasn't able to prove that and it's probably because I didn't go extreme enough, so we won't talk about that much. I tried playing with landing pages as well and I couldn't manipulate quality score more than just like a point from landing pages. Once I started really honing in click through rates which is always … The strategy for that is just constantly always be split testing your ads and trying to achieve the highest click through rate.
Run two ads concurrently. Split test your ads, so run two concurrently and let it run until you've generated either a certain number of clicks or you've allowed them to test against each other for a certain amount of time. It's usually a function of volume of clicks, right? Let's say I want to allow 30 clicks to this ad and I'm going to go back and take a look and see which ones have the higher click through rate. Then you keep the one with the higher click through rate and you pause or eliminate the one that has the lower click through rate.
Now you write a new ad to split test against your control, right? The one that just performed better. You constantly refine until you get your click through rate up. Here's the thing, what I was saying just a moment ago about starting off with different ad groups and seeing how some would have low quality scores right off the bat and other ones would have higher, and that's based on when you start a new campaign, guys, AdWords will give you a mean or a baseline, a quality score based upon the industry average or the average for, the quality score average for that industry.
If you're in a space where you're running AdWords campaigns where there's a lot of shitty advertisers, in other words advertisers that don't know what they're doing and aren't optimizing their campaigns, your campaign's going to start off with a low quality score and that's only because that's like the mean or the median in the industry of the industry average, if that makes sense.
The only way to get your click through rate, or excuse me, your quality score up is to start improving your click through rate to get well above and beyond what the industry average is. Once you do that, and I don't know, that number various depending on every industry. For example if I can get a click through rate up to say like 30% in the tree service industry, my quality scores are going to be eight to 10 hands down every time.
If I keep my click through rate down around the 10 to 15%, which I believe is pretty standard for the industry, then my quality scores are going to be, they're going to range between five and seven. Once you get to seven and eight, eight and above, you really get much lower costs and you get the higher quality, the higher ad rank and all of that. I know that was kind of a long winded answer, but I wanted to explain. I haven't tested using the GO, excuse me, the Google short link as the landing page URL.
I don't think it would have an effect, but I haven't tested it. I just wanted to explain really what the quality score, the biggest influence on quality score is going to be click through rate.
Marco: All right, so can I just mention something that I picked up from what you just said and from what he's trying to say?
Bradley: Mm-hmm (affirmative).
Marco: If click through rate is a factor for quality score and you have a Google URL showing, that's…
Bradley: [inaudible 00:30:16] more clicks, is that what you're going to say?
Marco: Hey. Wouldn't it thereby increase your quality score? We actually show that inside our RYS Academy. Isn't that something?
Bradley: That's a really great idea and that's something that I wasn't even considering when I was answering this, but that's a good point Paul, if you have that GOO.GL short link it's going to be basically a Google URL. That might be deemed more trustworthy by the searcher or the visitor, right? It might end up generating a higher click through rate like Marco just said.
Test it, Paul. Test it and let me know. In fact I might even test that on a couple campaigns just to see. In which case I'll, I don't know where I'll share it. Ask me again at a later date, Paul. I just want to give a quick recommendation. This is not an affiliate link guys, but there is, this is a really cool site. I think it's, what's it say? Ten scores.
Okay, tenscores.com. Check this out. They've got this big pop-up here. Let me close this. I forget how to close this damn thing. Right there. Okay, so Ten Scores. This is a great service. It's like really cheap. It's like 25 bucks for 5,000 keywords or something like that. It's ridiculous. You can view plans and pricing here. Fifty thousand active keywords, up to five AdWords accounts fro $25 a month.
Guys, this is really cheap. Most of the AdWords optimization platforms are really expensive. This one is dirt cheap. I really like it because this is really what turned me on to … I finally started believing that click through rate was the biggest influencer of quality score once I started following the Ten Score blog. Then I ended up purchasing it and I've started using it for some of the AdWords accounts that I manage.
I started seeing actual, real results by just manipulating click through rate. I saw real improvements in quality score just by doing what this blog tells me to do and then I started using the service on some of my accounts. It absolutely is true. For a while there I just didn't believe that click through rate was the biggest influencer on quality score until like I said, and by the way there's a great blog on this site too. Read our blog. Right there.
The guy, his name's Christian I think, I guess the guy that owns this or whatever. It's a great blog. He's got some awesome, awesome articles in here about how to improve AdWords campaigns. I highly recommend that you guys, even if you don't purchase the product or whatever or subscribe to it just go through and start paying attention to these blog posts. Subscribe to the blog because he really has got some great stuff. Okay?
Marco: That's information from a paid webinar. I'm not sharing it here.
Bradley: Okay. There you go. Let's see. “Also what's your take on using exact geolocation keyword phrases that would otherwise cause over-optimization with regular SEOs?” Okay, same thing. Paul, we're going to have another webinar on Monday, right? Is that right?
Marco: Yes we are, but it doesn't involve IFrames. It's a followup.
Marco: He can ask questions at the end of the webinar. I might answer it.
Previous Business Shows Up When You Google Your Client’s New Business Address
Let's see, oh, “I just got a new client, just got a new location. Okay, client just got a new location. Wants me to build citations but when I Google the address the old business that occupied the spot shows up.” Okay, so what you're saying is there's still citations out there. Okay, I see what you're saying, James. All right, I'm going to share with you a link. It's semanticmastery.com/loganix. In fact let's just type it out.
This, guys, this is the service I use for any sort of … Any time I got a citation or NAP issues I always go to these guys for this because they hands down, if it's a US business it's the best service for this. It's the citation cleanup service. If you go to semanticmastery.com/loganix, L-O-G-A-N-I-X. It will take you over here and go to the services and it's the citation cleanup service right here.
It's 500 bucks for it, but it's totally worth it guys because they will do, at least in the US market they do hands down the best job I've ever come across and I've had to do this many, many times over my career. I've hired virtual assistants and trained them how to do this manually. None of it has ever been as good as what these guys do. They do it very efficiently.
Again, I highly recommend that you check out Loganix. Again, it's 500 bucks, but if you are dealing, when you're pitching a client or prospecting and you go give the pitch, you should already know this. You should already know that there's NAP issues if you've done your research and you should work the cost of something like this into your proposal. Plus we're markup, because you've got to manage it. If Loganix charges 500 bucks for this then I'd be charging the client every bit of 750 or 1,000 bucks for the same thing and that citation cleanup.
That's because you should be marking it up. You're going to be the one managing the project. Just so you know, this is absolutely the service that I use for that. That's the best way to get around it. Okay? James, because it's not something, trust me, that you want to do and like I said, I've even hired virtual assistants and trained them how to do it. They're still nowhere near as efficient as just having Loganix do it so it's worth the money. Okay?
That's the first thing I would do. I would hire them to clean that up by the way because they can go, what they'll do is they'll literally reach out to all the business directories that have the old business location in there or whatever, whatever the problem is and they will contact the business directories and manually and ask them to update the records.
They'll provide the proper data and then about 70% of the business directories will update based upon their outreach, okay? I'd clean up before you even start building new citations to the client site because otherwise you're just spinning your wheels. Building new citations when there's NAP issues isn't going to help. You need to clean up old incorrect NAP … Incongruent NAP data first. You've got to clean that up first or else you won't see any results.
I've got some post offices where I've got several different businesses in that exact same PO, or excuse me, post office. It hasn't caused any problems for me because it's a unique address. Just don't be cheap and try to get one box and use it for six businesses. Don't do that. PO boxes are cheap enough that you don't need to do that. You can get a separate box for every business, all right? That's what I do. I get a separate box for every business.
Ken says, “Where can I find a Google My Business URL?” Ken, there isn't one anymore. Well, you get the Google Plus URL. Remember, there's brand accounts and there's local accounts. You can get a Google Plus URL for those, but the Google My Business URL is the maps URL now. Go to Google Maps, search your business. You already know how to do this but for the benefit of everybody else, let me do it.
Go to Maps. Put your business name in. We're going to type in Semantic Mastery in Gainesville right there. This is our local, right here, this is our local listing. Then you just click the share URL. You can use the short URL, that's fine and it's a GOO.GL short URL right there with the maps in it. Okay? That's your Google My Business listing URL now.
Or you can use the Google Plus, but the Google Plus one doesn't, this is where you want to send, this is actually your Google My Business URL now is the Maps URL because all of the data and everything is right here. Reviews, everything is all here. It's now longer a Google Plus URL. That is I guess in the back end they're connected somehow. In the basement of the Google building they're connected somewhere, but it's the Maps URL now is the GMB listing, okay?
Content ‘Curated’ And Hosted On Another Website: A Legit SEO Practice?
All right, the only thing, and I'd love to get some comments from my partners on this as well, but the only thing I can see of any value of doing that would be for the backlinks if they're properly citing the source. In other words if this website that “curates” in air quotes, the curate content and all they're doing is republishing your articles, if they're attributing, giving proper attributions, so they're citing your website as the original source and then giving you a backlink I could see that possibly having some value.
You have to check though, the domain metrics, the relevancy, all of that, but that's the only thing that I could see. The only benefit that I could see, in fact the fact that they're just taking your article and spinning it a little bit and then republishing it is in my opinion would throw up a red flag. I would avoid doing it altogether. What do you guys think?
Hernan: Yeah. Well, unless they are writing the domain, unless you correctly stated, unless they are citing the source, leaving a live backlink, even if it's not a live backlink, even if it is … domain.com, that counts as a citation as well, you know? Because Google will actually input that domain even if it's not linked. It doesn't carry the same amount of [inaudible 00:42:07] and you need to be constantly surrounded by authority content and sorry, on an authority context if you would.
For example doctors or scientists, that they do not have a website, et cetera, et cetera, but they are, their names are being put on paper, et cetera, et cetera. For example on Google Scholar, those guys, those names become influencers at some point and the same happened, that's the internet of things. That's why we are called Semantic Mastery because when you start having your domain, even if it's not linked, but surrounded by other authority domains, you start rubbing some of that authority as well.
Even, again, if it's not linked. If it's linked, way better. That has to be natural and that has to be mass, done in a massive way if you would for it to get any insights or any … To noticeably affect your rankings if you would. I don't think I would do that. If anything I would just try to curate the content as Bradley was saying, but in a more curated way. Not only changing the verbs, the past tense. That doesn't cut it. Yeah, go ahead.
Bradley: I just want to jump in real quick guys, because remember, when you curtate content you don't change the content from the source that you're curating. You don't change it because then you're not curating. Then you're spinning and that's bad. That's a no no. I don't use spun shit to link to anything, any sort of money site, right?
When curating, guys, you're supposed to grab a piece of content and not alter it in any way. If you alter it now you're actually plagiarizing right, because you're changing content and rewording it and treating it as if it's your own. If you're citing the source and it's different then that's not the same either, right? You shouldn't be altering the content at all if you're curating. If these guys are just spinning your content and republishing, to me it seems like they're just stealing your damn content.
Marco: Not only that, canonical points to their domain, not his. It's just totally grabbing what he produced, as you said. It's spun content. The metrics are great, so unless he's getting a link, but what I'm seeing is the inter-linking and everything is to their own … They do a great job of inter-linking, but if they're linking out to you and … The one thing that they're really good at is picking out spun content. This can get you in a lot of trouble, especially since the canonical is pointing to their page and not yours.
Bradley: I agree.
Marco: Again, it should be your original piece that you wrote posted on their website saying this article originally appeared, dah, dah, dah, dah, dah, and that tales care of everything with the canonical going over to your website. That's the way that it should be properly done. If not then the only ones that are benefiting from this …
Bradley: Is them.
Marco: … is them. They're making it look like your article isn't the original article and that you actually spun because they have actually more trust and authority than you do.
Bradley: Yeah. Without doing more research, Ryan, on it myself I would suggest against it. You're going to get contacted guys by promising, things that sound promising all the time now that you guys are, if you're in the digital marketing space it's going to happen. You're going to get contacted. We get contacted all the time, Semantic Mastery does, about like with all kinds of just scammy shit that sounds promising, but when you do some real investigation you find out that it's all, most of it is bullshit, right?
Because they contact, guys, they do this. It's a numbers game, right? They blast blanket out these sorts of sales messages and in experienced people that don't know any better will think oh man, this sounds awesome. They'll do it. Well guess who? There's only one entity that benefits from that and that's the company that solicited for the salespeople to do that. Right? Does that make sense? Most people aren't going to benefit from that because a lot of the times, like what Marco just looked at the site and he's looking at the canonicals and internal linking. They're benefiting, but I don't see how Ryan, your site is benefiting at all.
That's what I'm saying, we turn down those kinds of offers all the time. Yeah, I used to actually look at a lot of them but then I realized that 99% of them are just bullshit offers that aren't going to benefit us in any way and unsuspecting people will think oh man, that sounds awesome and then they'll do it. All they end up doing is promoting or improving the other company's assets and reducing their own. Okay? I recommend against it, but without any further research I can't speak exactly to it, but I don't think I would do that.
Power Up A PBN By Using FCS To Send Social Traffic Or Links
What I mean by that is sending traffic would absolutely help. Cue up Crowd Search, right? Adam, that's a cue for you. Grab the Crowd Source link guys because that absolutely works. I've been talking about sending social traffic using Crowd Search through sending traffic through social properties as well as like PBN links and all of that kind of stuff for a year and a half or two years now because I've been using it that way for, that's primarily how I use it. I use it for navigational searches which are brand searches because that helps to improve site weight and increases the authority of the site, the brand authority, okay?
I also do a lot of referral traffic, referral traffic through social media sites, through citations, through press releases and through PBNs. Or other external links is what I'm saying. They don't have to be PBNs. For example if you have a guest post somewhere, you can send click through spam traffic to the guest post and then have them click the link over to your site. It's within the content of the guest post.
Here's the key guys, especially if you have access to the properties, if you control the properties that you're sending the social traffic through to ultimately land on your money site, if you have analytics on your site it's going to be picked up as referral traffic anyways, but if you don't have analytics on your site, use a GOO.GL short link. Because then you're allowing Google, you're injecting analytics into that link. GOO.GL short links do that.
That way you can basically force Google to recognize that you're getting referral traffic from citations or social media properties or whatever, press releases, anything. You can essentially inject analytics right into the link itself. Again, I know Adam is telling me five minutes. Again, I wouldn't recommend just sending fake social links. Social links and social signals are different. Social links, that will help a little bit, but social signals, they really don't … Like spam social signals, I don't see them as having any value anymore whatsoever other than to just give the appearance of social proof for visitors, but that's not an SEO thing. That's a human thing, right? As far as traffic, traffic absolutely will help, so you can do that. You can use Crowd Search, that will automate it for you.
Marco: Yup. For Google to pay attention a link needs three things right? It needs activity. It needs activity on the link, relevancy of the link and the trust and authority of the link. If you're manipulating those three it better be done right or you're in trouble. Just to keep in short.
Linking Videos Of Different Companies Under One Main Silo
That's a good question. I'd have to think about that one, Tom. Honestly I probably wouldn't. I don't know. It depends on the silo itself. What type of relevancy I'm trying to push where if that makes sense. I don't know know that I would do it with separate companies because I typically keep my playlist silos separated by company for the most part. I have a few old directory sites that I still manage that have more that aren't necessarily structured that way, but I've seen better results.
Because I try to compartmentalize. From an SEO standpoint there probably is some benefit to that, Tom. What I'm always worried about is a visitor coming. Let's say you have company A and company B. Company A you've got their video ranked and company B, maybe you have their video ranked too. They're sharing, they're both linking to each other in the descriptions in the playlist. They're both in the same playlist and they both link to each other.
Then I don't want a customer viewing the video, so a lead, a lead viewing the video and the clicking the link to a competitor. Even if the competitor's in a different city which means they wouldn't provide services, it's just a distraction for that. I like to try to separate that stuff, but from an SEO standpoint yeah, there probably is some benefit to that, but I don't like commingling client accounts that way, if that makes sense. I'd have to think about that one a little bit further, Tom to give you a real definitive answer. I just can give you my preference and that would be to not do it.
From an SEO standpoint I can see some benefit. Tom says, “I know it's technically what makes a silo, but I wonder if clients would frown upon it.” Yeah, that's funny. I didn't even see that part till just now. That's exactly why I wouldn't do it. Again guys, SEO, you want to strike a balance between doing things for SEO and doing things to keep your clients happy and humans happy, right? I try to always strike that balance. When in doubt, err of the side of humans, not machines, if that makes sense.
Images In PBN Having A Link Back To Main Site As An Additional Linking Opportunity
Because I would be using image links and then I would use the anchor text essentially is the alt text of the image. I wouldn't spam them, but it just would give a nice variety. You absolutely can do that as another linking opportunity. Just remember guys, alt text is supposed to be, and I've been doing this for years now, but alt text is supposed to be like I know for SEO purposes we stuff keywords in there and that kind of stuff. Alt text was originally generated for people that were visually impaired.
They can't see very well and there's programs that will read webpages aloud so they're audible, right? Alt text is a way for those type of programs to describe the image, what the image is. I always try to optimize my images with a descriptive phrase of what the image is about. Of course I try to work a keyword in there, but I try to make that alt text as descriptive of the image as possible. I've found that that has abetter SEO effect because it doesn't trigger over-optimization. It's more natural based upon what it was originally intended for, if that makes sense. Okay? You guys have any comment on that before we wrap up?
Marco: Not me.
Bradley: Okay, perfect. All right, well sorry we ran out of time, but it is what it is.
Adam: It's all good. I think that was a good one. I just want to remind everybody, if you're new keep coming to the Hump Day Hangouts. If you're not new keep coming to the Hump Day Hangouts. If you haven't yet, by all means check out Syndication Academy. I'll pop the link back on there. We want you guys to check it out. I think it's fantastic starting place. We've been getting good feedback from people, but we weren't doing our part and letting enough people knowing about it so we want to fix that.
Hernan: Sounds good.
Bradley: Cool. All right everybody, no additional webinars today, so we'll see everybody when? Tomorrow for the RYS webinar, right?
Hernan: Yeah. Yup.
Bradley: All right, you all be there.
Marco: I'll be there.
Bradley: All right. Okay. Bye guys. Everyone have a good night.
Adam: Well, we are now. Hey, everybody. Welcome to Hump Day Hangouts. This episode 124, on the 22nd of March 2017. We got almost everybody here, I think Hernan is out doing something amazing or I don't know. Actually, he's just not here. Anyways, let's go around and see what's up with everybody. Sorry about my non video, I know everybody is just looking forward to seeing me, but apparently my bandwidth isn't so great, here, while I'm on the road. Let's see picking the top right.
Bradley: The problem-
Adam: Is it?
Bradley: The problem is, Adam, my beard isn't as majestic as yours.
Adam: I know. I'm getting tied down. Now, that I'm getting it trimmed regularly and I don't look like a hobo, I'm being cut off on the camera. We'll start in the top right, Marco, how's it going, man?
Marco: Hey, what's up man? Doing good. Just lots and lots of spam, I mean testing.
Adam: Good recovery. Chris, what's up, man?
Chris: Doing good. Good to be here on another Hump Day.
Adam: I second that. Bradley, how are you doing, today?
Bradley: Happy to be here. I got lots of questions, already, so I'm ready to go.
Adam: All right. I think, this morning everyone probably heard, I'm going to let Bradley talk about this a little bit, because Bradley is going to be working, or sharing some information about the case study. Actually, I'll just kind of hand it over to you, Bradley, if you want to tell people about the [inaudible 00:01:30] case study stuff.
Bradley: [crosstalk 00:01:32].
Adam: Tell them about that, and we can pop some links in there for people, if they're interested.
Live Rank Sniper Webinar
Bradley: All right. Yeah. Sorry, guys, I'm looking at a text file to grab some links that I can drop on the page. All right. Peter Drew, a great developer, a friend of Semantic Mastery, the link is on the page, now, guys. He launched Live Rank Sniper, it's been in beta for like a year. No shit. I've been part of the beta testing group. I like to jump in on every one of Peter Drew's products, because they're always really good. Anyways, I've been using it on and off again for about a year, but I haven't used it much, but the launch is obviously happening today. I'm sure you guys have gotten a million emails about it, from us as well as many others. It's a great product, and in fact, we're having a webinar, so I dropped the links on the page, guys. By the way, did we check to make sure the page has got the video right? Let me just double check-
Adam: [crosstalk 00:02:27].
Bradley: Sorry guys. Yeah. Okay. It's good.
Adam: We're good.
Bradley: Anyways, I dropped the links on the page, but we're having a webinar with him tomorrow night at 7:00 p.m. eastern, I believe. Is that correct? I'm looking at-
Bradley: Yeah. 7:00 p.m.
Adam: Yes. 7:00 p.m.
Bradley: 7:00 p.m. eastern. It's a great product and I was originally going to just do two projects as a case study, as a bonus for anybody that purchases through our link, but knowing two wasn't enough, apparently. I've actually got like four separate, or excuse me, four local case studies and another one, which is a near me case study that I've been working on diligently since Saturday. Literally, I've spent the last four days working on these case studies and I hope to have them 90% complete by the webinar tomorrow. If not, we'll just setup a membership site or something, or whatever that we can add the additional remaining content into. It's working really, really well. I absolutely love it.
It's a really simple software to us, there's a very little learning curve, and it does what it's suppose to do and it does it well. It basically pokes keywords, but what's great about it is it pokes keywords using scheduled live events, which means you don't have to actually stream any videos, so essentially it just creates the live events and then it goes and it ping's them, it gets them indexed. It's a you bot, guys, so the bot just runs in the background and it will go schedule the events, use a spintax, you can add geo coordinates like the location meta tags, that kind of stuff.
Tags, I said, I think I mentioned spintax, already, but you can schedule, you can add unlimited accounts, YouTube accounts to the software, which means you can, I think it does, I think Peter says it does 15 live event's persona, or per account that's added to the software, but I've been testing it heavily over the last few days, and I've seen it go up to as much as 25, so I'm not sure exactly what the number is, but the point is that it goes out and schedules all these events, and then it ping's them, and then [inaudible 00:04:38] anyone that lands on page one or two of the indexed scheduled events then it will put them into a text file.
Then, you can actually use the software to stream a prerecorded video directly to that live event, if you'd like, or you can just delete everything and you know, which keywords are going to rank, because it's just like any other poking software in that respect. I like it, because it doesn't require any video uploads at all, but you can use it for money channels, which is what one of the sites in the case studies that I'm working on, or one of the YouTube channels is an actual money channel. I didn't see any reason, I mean, I've used about 25 different YouTube channels in the last four days, because I've got batches of five.
I've got one group of seven channels, and all the other groups are five channels per campaign, essentially. That allows me to do up to 75 videos in one round. It's really amazing. I really like the software a lot. I've been using it real heavy the last few days and I can see that becoming more and more a part of my normal strategy. Once poking has been done and I've identified keywords, depending on how I set the campaign up originally, I may do that through the money channel, so that I can just stream prerecorded videos, that works great for client channels, guys, because if you've got good videos from clients that can be ranked, using livestreams then that's a great way to do it.
Because remember, you can take the same video and livestream it over and over again and it's going to be unique every time. [inaudible 00:06:10] that way, but if you've got decent quality videos anyways then it wouldn't really be considered spam in my opinion, unless your competitors complain about it. Other than that, if you want to test keywords, it does it very quickly.
You don't have to worry about any videos, and then you can go back through, if you're using like persona channels, for example, you can go back through, delete everything, but you'll have a record of what ranked, and then you can use other software, or other programs, or whatever you want to actually upload or publish the videos for those keywords. It's entirely up to you, but I've been working on it heavily for the last few days. It's called, Live Rank Sniper, Scott, I just saw your question come in, or your comment. Yeah. It's really, really cool, and again, we're going to be on a webinar with Peter, tomorrow night and anybody that purchases through our link is going to get access to the case study details that I'm going to be sharing. Check it out. Okay?
Adam: Yeah. Awesome. By all means go signup for the webinar. Check it out. It's one of those, obviously we don't tell people to buy stuff that they're not going to use, but come check out the webinar, see if it's something you can put in your toolbox.
Marco: I have an announcement, if I may.
Bradley: Mm-hmm (affirmative).
Marco: I'm going to be doing another webinar. Another one of those, just super secret spicy hot type shit webinars, where I tend to give the farm away. If people want to learn more about the knowledge graph, knowledge panel, RankBrain, how you can even train the bot to see whatever you want it to see. I talk about that, and ambiguity, and complexity, and get some more of my secrets. It's being setup, we don't have the webinar page ready, yet, as soon as we have it ready we'll mail it out, and I'll also post it in our group, so that it's available to everyone. Now, here's the caveat. Right?
This one is going to be offered live only, barring technical difficulties, once it's done, and I'm sorry for those who cannot attend live, but if you do not attend live it goes on pay per view, no, we're not going to make any exceptions, there won't be any reason, nothing. It's going into the Marco retirement fund, excuse me, it's a pay per view, and that's it. I suggest try to get it live, try to be there, it's going to rock. Again, I'm going to give everything away that I can and I hope to see you all there. April 3rd, tentative. We will be giving more information during the week, as I said in the groups, in email, so just stay tuned.
Bradley: Yeah. Cool. All right.
Adam: One more quick one, real quick. Also, next week we've had a lot of questions about this and with the RYS Stack, stuff that you can now get through Serp Space, and it's something that we offered for a while, we're going to be explaining more about that, how you can apply it, how you can order it, when to order it, things like that. That's going to be next week, so if you're interested in that just keep your eyes open, we'll be holding, it's going to be a short kind of informational webinar about RYS Stacks and how you can do that. That's going to be awesome. That will be late next week.
Bradley: Yeah. That's next Thursday, correct?
Marco: Mm-hmm (affirmative).
Adam: Yeah. We'll be sending out some more info, so you can decide if that's something, you know, if you're doing client work, or your own stuff, why you would want to do it, stuff we're going to cover in the webinar.
Bradley: Yeah. Okay. All right. The last thing, I think, well, somebody had a question about Live Rank Sniper, “Will it work for launch stacking?” Yeah. It will probably work really well. I haven't tested it with that, yet. I'm testing it with near me keywords, which are national. It's doing fairly well with that, it's working like crazy for local. For near me keywords it's working okay, but I just started really heavy testing it. The last thing about that is, but for launch stacking stuff, because those keywords are new, they will probably perform will, but you'd have to play with it, I suspect it would perform more, but I don't know. One last thing, guys, we started our livestreams on a daily basis, we're doing, each one of us, Monday is my day. Hernan has Tuesday. I know, I think Chris, do you have Wednesday?
Adam: Chris is being oddly silent.
Bradley: Okay. No, but it's Wednesday. I think, Adam has got Thursday and Marco's got Friday.
Marco: [crosstalk 00:10:36].
Bradley: Okay. We started doing our Facebook livestreams and it's just once, Monday through Friday, each one of us are going to jump on and just do a quick livestream rant about whatever we want to talk about, but I know we talked about this months ago and we never actually got it started, but we started it this week. Monday, was the kickoff of that. So, if you guys have anything that you would like for us to talk about, this is not a Q and A, like a marketing question and answer like a how to, if you have questions about high level stuff, mindset strategy, or anything else, whatsoever outside of technical questions then you can post them at rant.semanticmastery.com, it's a 100% anonymous, so we won't even know who's submitting comments or stuff for us to rant about, but anything that you guys would like for us to talk about outside of technical answers, like how to stuff, just post there. Again, that's rant.semanticmastery.com. It's a Google form, you can submit anonymously and then that will give us stuff that we can pull from for content for our daily livestreams. Okay?
Marco: Okay. Yeah. I just want to add that if you're sensitive and you're offended easily, and you don't want to cry then don't be there on Friday when I'm on.
Bradley: Yeah. Their raw, guys, these aren't going to be polished, at all. The occasional cuss word is going to, in some cases the frequent cuss word is going to slip. It's rant mastery, you know what I mean? If we want to rant about something, we're going to rant. Just know that it's going to be unfiltered, so if you have sensitive, if you're sensitive to that kind of stuff just don't watch. That's all. All right. Okay. Cool. We're going to go ahead and jump into questions guys, unless there's something else.
Adam: Yeah. Let's do this.
Adam: Yeah. You're good.
Bradley: Okay. Finally, it's slow. This is the Rant Mastery page that you'll be taken to, guys, if you go to rant.semanticmastery.com. All you got to do is put in your comment right there and watch this lovely video, that has become the motto of Semantic Mastery. All right. With that said, let's get into questions. You guys seeing my screen okay? Hello?
Adam: Good to go. I've got your whole screen.
Duplicate Content Issues From Copying Product Description And Canonical URL Tag Of Original Product Page To A WooCommerce Affiliate Site
As far as for ranking purposes. Right? Google is going to look at your page and it's going to recognize the canonical is pointed to the original product page and it's going to pass the credit to there. If that makes sense, so you don't want to canonicalize something to another domain unless you're intentionally trying to push the relevancy to that page. Right? Because canonicals are typically used within the same domain. You can do cross domain canonicals there's no doubt, but there's really no reason to do that, unless their both your domains and you're trying to push credit from one domain to another, but in this case as an affiliate you don't want to push the credit to the original product page, because if so then you're basically passing any authority that you had over to there. Does that make sense?
Yeah, again, I wouldn't do that. I would not canonicalize it. You can take the product description, I mean I don't know what the legalities of that are, I'm not an attorney, but personally I just copy the damn product description, I might add a couple of lines of text above it, or below it to make it somewhat unique, but other than that, I would definitely not canonicalize it. Okay.
Redirection & Duplicate Content Concerns WIth SEO Switchbox Strategy
This is something that would probably be difficult to find on our YouTube channel, but there is something that I did want to point this out for people that are new, if you go to our YouTube channel, guys, for example, if you just go to YouTube and you search, I'm going to just walk you guys through this, and then Dean, I'll finish answering your question. Excuse me. Why did I just type that into there? If you just go to Semantic Mastery, search it, and then just go to the channel, so click on the channel button, and Dean, I know you probably know this, but this is more for the benefit of new people.
If you click this little search icon here, guys, and search, because of all the Hump Day Hangouts and because we actually have a team that splits up our Hump Day Hangouts in the individual questions and answers, a lot of the times some of these questions can be answered just by going to search channel. You just type in your query, here, and hit enter, and then you can kind of look through there. Again, Dean, I'm going to answer your question in just a minute. The other thing is guys remember at the support.semanticmastery site, so support.semanticmastery.com we have a knowledge base, if you click on that, you'll see that we have, by the way, Adam, we need to change that, just as a side note.
Adam: Mm-hmm (affirmative).
Bradley: Our knowledge base, we have categories here that you can go into and look for frequently asked questions. Okay? Because that kind of stuff comes up often. Now, Deans question isn't really a frequently asked question, so I just wanted to point that stuff out guys, because people that are new to us might not know this, and this will give you a way to find answers to a lot of common questions. All right. Back to Dean, Dean when you do a-
Marco: If I may before you get into answering his question, I think, Dean just joined our Mastermind. If he did, then, he's more than welcome to post questions, more advanced questions in the Semantic Mastery Mastermind for webinars, or for us to answer them there. He has more availability to it.
Bradley: I know he joined RYS, I didn't know that he joined Mastermind, but that's awesome if he did. Okay. All right. Dean, to get back to your question, and I apologize for that, all right, so with the Switchbox SEO strategy or when you're cloning a client site, I've mentioned this before, but you don't, there's certain things that you're not going to do through your domain. Okay? Number one, is when you're syndicating content from the client's domain, it's going to be pushed out to the clients branded network, and the back links are going to point back to the client's domain.
There's really no other way around that, well, there is one other way around it, which would be to publish the post on your cloned domain that would go out to their network, then you'd have to 301 the post URL to the clients post URL, but you'd have to duplicate the post on the client site. You can see how quickly this gets out of hand. That's why we don't bother with that. My point is you don't, you cannot do the content marketing from your domain, because there's no way without having to publish the post twice, once on your domain, and then once on the client's domain, and then redirect from your domain to the clients, your post URL to the clients post URL.
Then, if the client ever looks at their branded syndication network and they see your domain, that's going to bring up a question. Right? You cannot do that. Remember, the client is paying you for content marketing, too, if that's part of your SEO strategy. That is absolutely part of my SEO strategy. Right? Content marketing and SEO are one and the same in my opinion. They go hand in hand. When I do content marketing, it goes from the client's domain out to the clients network. There's just no way around that, but that's what they're paying for, so it's not a problem. Right? To me, it's not an issue.
The other thing is when you're building citations, when you build citations, you got to build them directly in the client's domain, not to your domain, or else you will screw up the NAP. Right? If you're listing your domain in the name, address, and phone number, the NAP, if you put your domain in there then it's going to screw up the NAP data, so you cannot do that either. You got to build citations directly to the client's domain. Does that make sense? Those are two examples, or two instances where the Switchbox strategy doesn't work.
What I do with the Switchbox strategy, where I clone the site, it's strictly for pages, not for posts. It's the core of the site that gets cloned, and then everything is on a one to one ratio, so it's a page by page redirect to the clients site, and then I do external link building to that page, so you guys know that the majority of the SEO work that I do, or the kind of SEO that we practice is we do mostly the IFTTT networks, and other tier one links like citations, and press releases, and things like that. But, the majority of external link building that we do, or inbound link building that we do is too the tier one properties, not directly to the money site.
That's what I'll do with the 301 domain, that's my own domain, is if I'm going to be doing additional external link building, which we do from time to time, when it's needed, then I will do that to my domain, that's 301 to the client's domain. In the event that the client decides that they don't need me anymore, I can lift the 301 or remove the 301 redirects from my domain. The client still gets to keep much of the SEO work that was done, because all the content marketing is going to benefit their site. All the citation work that you did is going to benefit their site.
The only thing that you're going to end up recovering is any external inbound links that you built. Right? That's going to be pointed at your domain, when you lift those redirects it's going to remove them from the client's domain and their going still be pointing at your domain. It doesn't mean that when you remove the redirects your clients domain drops out of the index, and yours is replaces it. That's not the way it works. Chances are if you've done everything right the client's domain may see a little bit of drop, but they'll probably still be strong, anyways, because of the content marketing, the citation building, everything else that you've done. Right?
The client's domain will probably still be strong. However, your domain, now has already has a bunch of SEO work done from any external link building already in place, so you are not starting from scratch. You're starting from a position, a well placed position already, as far as, how much SEO work has been done to your domain. Does that make sense? It just gives you like a jumpstart on setting up a new site, because now you have a site that's already had SEO work done.
Of course, you're going to have to go in and change some graphics, you'll probably have to reword the content, somewhat, change contact information, stuff like that from the cloned site, it cannot be a copy of the clients site, obviously. When you revive it as your own, I mean, if that makes sense, but you can change all that stuff out, swap out some details and then you can sell that site or lease that site to another provider, another contractor, another business in that same industry in that same city. Right?
Or, you can keep it as your own and use it as a lead gen site, that's what I do. That's typically what I will do, and it's only happened a handful of times in my career, but I've done that where I've ended up turning the cloned site, with some editing, or some modification into a lead gen site, and that way it's my asset, and that's why I do that guys, so that as I'm building up client asset, at the same time I'm building my own assets with no additional work on my part. Does that make sense? Okay. Well, hopefully that was clear, Dean. We're going to keep moving we've got a lot of questions to get through today.
Anyways, with that said, let's see … It's up to you, you're going to get more authority out of it, Wayne, I just had to read the question a couple of time and process it. You're going to get more authority out of it. It will be better if you swap out the Google accounts with the ones that you already had. It's a little bit of manual work on your part, I know that. Depending on the service provider, I know at SerpSpace, we will go in and make changes, we charge a service fee for it, but we'll go, we'll have our builders, if we built the network for you, you can submit a support request, and ask for it to be, the network to be reworked a bit, if you explain that kind of stuff, and provide the details, and we will do it.
Now, if we didn't produce the network for you, if you bought it from another provider, don't send it to us and ask us to fix it, because we're not going to. If you bought it from us then I know you can submit a support ticket and just pay a service fee. I don't know what that is off the top of my head, I think it's 20 bucks, but I could be wrong, to go back in and edit it and swap those profiles out. What I mean by that YouTube, Google Plus, the GMB, and Blogger, you can swap those out if the details our provided. All right. Again, we charge a service fee for that, unless that was made up front when you ordered the network. Even then, I think we still charge a service fee for custom stuff like that. Okay.
Adam: Also, real quick, just something to say, because I saw a couple of support tickets about this, and people are like, “Hey. You know, why should we buy network via SerpSpace,” and I'm not going to say that we never make mistakes, obviously it's a human process, but our quality is very high and if there are mistakes they get fixed.
Adam: That's just one of the reasons why buying through SerpSpace makes sense. I mean, it's the process that Bradley developed and we've ported that over so that other people could take advantage of that. I just wanted to put that out there, too, since there are questions people ask and fairly so, “Why should we buy through SerpSpace?”
Marco: Yeah. That's exactly what I was going to, well, one of the things that I was going to say is we have the experience. We've been doing this for years and years. We have it down to a process. If we get it wrong, we do what we have to, to fix it. Now, if it's something like this, where I don't see any wrong in this, it's just that he wants the clients Gmail account to be the one that's triggering everything and in charge of everything, we do go in and fix it. We charge a minimal fee of 20 bucks. I mean, come on, it's like, yeah, sure go get it fixed, but what sets us apart? Why should you buy from us? We're the originators, guys. We do it right.
Bradley: Yeah. And, it's 100% manual, guys. These are completely hand built. Everything that we do in SerpSpace is 100%, as far as the network building, 100% hand built there's no automation involved, whatsoever. Because of that they're stronger. They stick longer, for the most part, unless you're doing some really nasty spammy stuff. Also, in case something goes wrong or you have a custom request like this it's easier, because it just gets routed back to the original builder, so they're already with the project, because they built it and they can go in and make those changes very, very quickly. Right?
Otherwise, the only other thing, Wayne, is again, if it's another service provider they probably won't do that for you, but you can do it on your own. To do something like that on your own it would take you probably about an hour. Depending on how much you think your time is worth, if you have, again, if you bought it from SerpSpace and asked us to fix it then it's a small nominal fee, and in my opinion it's definitely worth the money, because if it takes you an hour, I think an hour better spent doing something else.
It is kind of a pain in the ass, because you have to go in and not only update the applets inside of IFTTT, but you got to go through all of the properties that are interlinked, if they're interlinked properly and swap the URL's out. If that makes sense? Okay. Again, a little bit of a pain in the ass, but it can be done manually. It would probably take you about an hour, or you could ask your service provider, chances are they're going to deny that, but you could always ask. I think, it's going to be stronger if you swap those out, you can proceed the way that it is, but just know that you're not going to be pushing authority into that one profile, or brand account as much as you would if you were using the actual client accounts that were set up, originally. Okay.
Let's take a look at that real quick. What I would suggest is using multiple DNS services, so that you're not just using one. If you look at IP ranges, so go to cloudflare.com IP's guys, here's the IP ranges. Okay. That's what you got. Right? These are ranges, here, so you can see zero to 20, so there's 20 IP's, but those are class D, so that you'd get, these are all on the same, the only thing that's unique is the last part, what do they call that? Subnet, or whatever. My point is you do have a good list of IP's, but I won't recommend doing, because we've done that, too.
For example, in the Mastermind we talked about hybrid PBN's, I cannot get into the details of that, but hybrid PBN's are where you buy an expired domain, you build a PBN on the site, on the root domain, and then you build a bunch of sub domains, and you can host the sub domains on various IP's. Right? Remember guys you can create sub domains and map them using third party DNS services to other IP's they don't have to be on the same IP as the root domain. We talked about using various sources, you can use Amazon S3, you can use other Cloud storage accounts to host HTML files, you could do other hosting accounts.
You could do all of that and map the IP's, so that you have multiple IP's for a PBN cluster that's built off of one domain, with a bunch of sub domains all having unique IP's. Does that make sense? The way that you can do that is using multiple third party DNS services. My two preferred ones are CloudFlare [inaudible 00:30:38] and Amazon Route 53. Okay? They will give you a range of IP's and you can do what you're mentioning, but I recommend using more than just one, like more than just CloudFlare, is my point. Okay.
Marco: If I could just add. I hate this word, PBN, because it's not really PBN, what he's doing is he's probably buying either expired domains or domains with metrics, resurrecting them, setting it up, and then driving a link from that to whatever the destination is and that's not the definition of a PBN, because a PBN is a set of websites that are linked to each other and built for the sole purpose of providing a link. You had big PBN networks taking down where you go in and you'd get your URL and multiple, it depended on how much you paid.
What the tests are showing, right now is that a lot of these domains that you guys are buying, especially if they're expired, if you don't do your due diligence and if you don't look carefully at the back link profile, all you're going to do when you link over from that PBN to the destination is you're going to tank the rankings of the destination website. Remember, I'm warning you. I'm telling you what's happening. I'm not telling you from what I heard. I'm telling you from what I tested and what I know.
Bradley: Yeah. Now, what about, though, as far as using them as second or third tier links to power up first or second tiers?
Marco: That's what we would do-
Marco: First we said, though, we don't just have a website sitting there for the sole purpose of setting up, or sending a link. We'll add interpages, we will, I don't know if I should tell all our strategy, but IFTTT, some content marketing on the blog, so even the blogs start bringing in, the so called PBN, starts drawing traffic, starts making you money, and becomes really stronger than something just sitting there providing a link. Seriously, it's tested and it's what's happening. I'm not saying PBN's are dead, but they're a dying breed. You better get it right.
Bradley: Yeah. I agree with that. I mean, I stopped building PBN's months ago, probably a little over a year ago, because what I've been doing, and I don't even do this much anymore, but was buying spider domains using Bluechip back links to find them, scrap them, and then buying them and just rebuilding the old site with HTML download it from Wayback Machine, or archive.org, and just hack my link into the page, and that's it. The reason I like doing that is because they used to be real sites, right?
That way they look like real sites, still, and I don't have to worry about content marketing and all that other shit, because remember guys, you buy a brand new domain or an expired domain. You go in and you build a WordPress blog on it with new content and all that, and the other, even if it's in the same topical category that the old site was in, it's still a new domain, it's a new WordPress site, so it's going to look like a PBN, unless you really build it out to look like a real business website.
What I like about rebuilding old sites is that they look like real business websites, because they were real business websites. I don't have to worry about any of that stuff. Right? I don't have to worry about content, and siloing the site properly, and adding all the social profiles and all that crap, I don't have to do all that, but even now I don't even do that very much anymore, because we're able to get results, not doing it. Not having to do it as much. Anyways.
Marco: That's without bringing up the fact that you're linking probably from a sandbox domain over to your money site.
Marco: If you don't know how to get that so called PBN out of the sandbox quick enough.
Bradley: As far as this Cass, looking at the IP, like rocket IP's, I mean the price looks good, it's actually a really good price for IP's. The problem that I have with using any sort of providers like these is that they overload the hell out of their IP blocks, so that they end up with 100's of sites on shared IP's and because it's SEO hosting, it's a ton of spammers that have just got a bunch of spammy sites hosted on these IP's. Right? You end up, you put your sites in what they call bad neighborhoods.
All that is going to do is basically cause bad footprint issues, because links coming, and that's pretty common, guys. Over the last couple of years that's become more and more of a negative factor. Right? If you've got, that's why we always recommend for your money sites, especially, that you go out with good, you go pay for good hosting, and we've been saying that for years, because you don't want money sites being hosted in bad neighborhoods. All it takes to be in a bad neighborhood is to have a few really spammy sites in the same IP block, and that's one of the problems with shared hosting. Right? Especially cheap shared hosting.
These type of SEO hosts, here, they literally weigh over stuff the IP's way past capacity and the reason they do it is because they realize that the majority of those sites are used specifically for SEO purposes and don't generate any traffic. They're just websites sitting out there on the web, for the purpose of a back link, because of that for the most part, the vast majority of sites on the shared IP's don't receive any traffic, which means there's very little bandwidth usage, so they can overload the hell out of these IP's. Right? What happens then, is if anyone of those sites, or a number of those sites in that IP block end up receiving traffic for whatever reason, maybe the bots come crawling like crazy on a handful of sites, or maybe somebody actually strikes it lucky with a promotional campaign or something, who knows. If any amount of bandwidth, like if a number of those sites start to receive traffic it can end up tanking the whole entire block. Right? All of the sites go down.
That's another common thing you'll see with SEO hosting is that your sites, especially if you put uptime monitor on them, like Up Robot, or something like that, that would notify you of when the sites go down, you'll get hammered with notifications about how often your sites go down, and it's because, again, the IP blocks are way overloaded. I don't recommend it.
What your actual question about using a VPS, and using Cloudflare and various DNS services is a better way to go, in my opinion, than IP hosting, or SEO hosting and the reason why is because if it's a VPS you're going to have essentially dedicated bandwidth for that, that's for your particular VPS. You'll have a lot more control over that and a lot less chance of your sites going down. Okay. Make sure if you're going to do that, you got to get your SOA records, your name servers, your SOA records, all that stuff you have to be real careful about setting all that up Cass.
Okay. Tim's up next, he says, “Yes. I'm the real Vasquez,” so Hernan, he's saying that he's the real Vasquez.
Adam: Man, good day, too, Hernan's not here to-
Bradley: Defend himself.
Using Multiple IFTTT Accounts To A Client Site
Bradley:“Is it okay to have to or more IFTTT accounts directing traffic to website? Thanks, as always.” Yeah. Tim, absolutely, you can have as many as you want, you just got to consider the consequences of what you're doing. You know what I mean? It's absolutely fine to do that. It just depends on what you're trying to do. For a money site, I recommend always to just stick with a tier one network, a branded tier one network, only, if you're doing blog syndication. If you're doing YouTube syndication, you can stack as many networks as you want it makes no difference with YouTube as the trigger, it makes no difference.
But, with money sites I recommend only doing a tier one branded network only because that makes sense, that's normal for a business to share it's content to its own network of web 2.0 and social media accounts. Right? That's normal. That's logical. It's expected. When you start sharing the same content to persona accounts, for example, and the persona accounts the only thing they have on them is content coming from one source, then that is clearly used for SEO manipulation, and there's no way, it's like you can smell that from a mile away. You know what I mean?
My point is you don't want to do that, because that's a footprint issue. It just depends on what you're doing. There are instances where that makes absolute sense. Somebody was asking a few weeks ago on Hump Day Hangout about having a multiple authored blog, and wanting to set up a separate syndication network for each author, and was that okay, and yes that's perfectly fine, but I would, because you have a branded network around the main blog, then you have, if you have say four authors would you want four separate persona based, or maybe there real authors, there still personas, so persona based network rings with the same content. Yeah. That makes sense to do so because an author will share their own content, no matter where it's published to, they'll share it to their own social media accounts, most the time, for traffic generation and to show off their work and that kind of stuff. That's logical, as well.
They probably wouldn't be posting across their own personal social accounts, all of the content from that site, if there is other authors, too. Right? They'd just be posting their own content. In that particular case, using the author feed, which you can get from WordPress, using the author feed to trigger those persona based networks is the way to go. That way the persona based networks are being triggered by their, the authors content only. The branded network gets triggered by all content published on the site, but the persona or the author based networks would only get triggered by the author content, alone. Does that make sense?
Again, you just got to consider what you're doing and think about it, does it seem logical? Does it seem natural, or does it seem spammy? If it seems spammy don't do it. If it seems logical, or you could make it to where it's logical, and don't justify it, it's got to be like, in my opinion, it would be like if somebody were to review this would they come to the conclusion immediately that you're spamming, or would they have to do some more investigation to determine that? Right? Okay.
Earl, the main thing that I would see here with this is 40 or 50 more keywords you'd want to silo that site. Right? You're talking about a lot of different keywords that this site wants to rank for, so because of that, you're going to want to add silo structure, build silo structure into the site, so that's going to determine how you have your site siloed, compartmentalized. Right? How you have it siloed is how it's going to determine your internal linking structure from within the post. In other words, you got to place the post within the proper categories, or proper silos within the site.
You don't want to cross link from one silo to another, for navigational purposes it makes sense to do so, guys, like if you're optimizing for the visitor, for the user, human optimization, then it makes sense to link cross silo links. Right? It makes sense to do that, but I always recommend that you do that with a no follow link, so that you're not bleeding the theme of the silo. As far as pushing internal juice, so what they call page rank sculpting or I guess we call it equity sculpting or juice sculpting, now. Right?
You would want to use your do follow internal linking structure, internal links to only link within the same silo. Again, when you're trying to rank, if you're trying to rank a site for 40 or 50 more keywords as a flat site, which means no silo structure, whatsoever, that's going to be messy anyways. Right? I recommend that you would silo this site out and then depending on how you have your supporting articles stacked within the silos is going to determine how you're going to do your internal links.
That's going to cut way, way down on it, because you're not going to link from one silo to another unless you're doing it for navigational purposes in which case you're going to use a no follow link, and that doesn't really effect SEO, anyways. Does that make sense? As far as if there is a number of how many, I don't know, what that number is, I know that there is a law of diminishing returns that applies to internal links within a page or a post, but I don't know what the threshold is, where it really starts to have a negative effect or at least not have a positive effect, like a natural effect. I'm not sure what that threshold is. Marco, do have any insight on that?
Marco: No. No, I don't.
Bradley: Yeah. The only reason why I don't know what that threshold is, is I've never tested it, because typically the post, pages and posts on a site that I'm working on don't have anymore than two or three internal links, anyways. It's very rare that there's more than that. That's just because that's the way that the sites are siloed out. Okay? You could play with it, Earl, I recommend you should build silo structure into that site, and then you can start playing, once you have structure in place, you can start playing with posts, and link number of links within the post, and then you'll be able to determine if you're tracking your keywords, and you have your site siloed properly, then let's say in silo one you do three internal links from a post, within the same silo.
Then, over at silo two, in another post you do like 12 internal links and measure the kind of results that you see with your rank positioning, because if you see that one has a significant improvement over another, then you know you can start to through a process of elimination determine what's working and what doesn't. I mean, that's all we do, guys. Is we just set up tests all the damn time. All right. Cool.
Yes, Paul. No, first of all, I have seen some, it's kind of odd, I've been spending 10 and 12 hours a day in YouTube for the last four or five days, for real. I'm doing a lot of YouTube SEO work, right now, and I've noticed, it's interesting, but if you log in to a brand new account, the interface is completely different than what we're used to seeing, like even from this, it's different. It's way different. It's weird, because I only get that on new accounts, existing accounts I'm not seeing that, yet. It could have something to do with that, it's just that change is going on in the background.
I suspect that's probably the problems that you're having, Paul, so if Paul is experiencing these problems now, guys just be aware that it's probably coming down the pipe, we're probably all going to start experiencing them, as well. All we can do is just roll with punches. Right? It's all we can do. Yes, annotations are going to be deprecated guys, they are discontinuing annotations, after May two. It's going to be end screens and cards, only. Okay. All right.
We got enough time for a couple more, Tim says, “My dumb earlier question, let me clarify, how can I have two or more IFTTT wheels, I guess I should have said, and this may be just as dumb, two or more wheels on different accounts, all pushing the same money site homepage, or break it up to other pages on the site?” Yeah. Okay. I just explained that, Tim, so hopefully that makes some sense. You know, like I said, what I would prefer, I would recommend that you do is if you're going to build another tier one network, that's not branded obviously it wouldn't be branded.
You don't want two branded networks for the same site that wouldn't make sense, but if you had a second, like a persona based network that you want to use as a tier one network, you can get away with it, but you better be posting other content to that, besides the main site. You better be posting content from related content sources to that network, so that you're burying the content from your money site among a bunch of other content that's related and relevant. Right? Set it up as if it were a second tier blog syndication network. You can do that, I don't recommend it, but you can do it.
Using Generic Keywords When Sending Links To Yelp Citations
Also, guys, remember your Yelp page, depending on, at least there used to be, I don't know now, it's been a while since I've checked, but it used to be once you verified the Yelp page, the link, became a verified Yelp business, then the link would become a do follow link from Yelp. I don't know if they stopped that, it's been awhile since I set up a new Yelp listing, because now I outsource all that, but it used to be, so if it was a verified business listing it would turn to a do follow link from Yelp, but if it was unverified it would be no follow.
They might all be no follow now, I would suspect they most likely are. Keep that in mind, because remember no follow links don't pass anchor ratios. You can go more aggressive with Yelp, and you don't have to worry about it effecting your money site, negatively. I would still try to keep it so that's a natural looking back link profile, even if your velocity is completely unnatural, I would still want to keep the anchor text ratio somewhat natural looking, so it's not a 100% pure spam. Okay.
All right. Adam, is yelling at me, so I got to get off, guys. “What kind of links are you sending to citation sites, since they would be considered tier one sites?” The same that we always do, Ken, which is using contextual links of higher quality for tier one, to the tier one sites. In other words, your tier two links, which are pointing to tier one, use contextual higher quality links, from higher quality sites, if possible, and then you can throw a kitchen sink spam behind those, if you want. Marco's even seen through his testing in the lab more and more, Google is looking further and further out, now at back links. I would be cautious in throwing any kind of kitchen sink spam at all, now. Okay.
All right, guys. Sorry about the rest of the questions, I didn't get to answer. A lot of really good ones today, though. We appreciate everybody being here. By the way, don't forget rant.semanticmastery.com, go there to post content ideas for us for the livestreams. I think that's it.
Adam: Yeah. Everybody go ahead and sign up for the webinar if you want to find out about Live Rank Sniper and also we have these pages usually set up by Friday, at the very latest, so it's like we said, first come first serve, and if we get too many questions, obviously, we run out of time, but post your questions early and we try to answer them.
Bradley: Okay. Cool. All right, guys. Thanks for being here. We'll see Mastermind members in about 10 minutes. Thanks, guys.
Marco: I see Bradley. Hey, Bradley. I'm really excited to be here. I'm happy to be here as always.
Adam: Well, we're going to begin. Let's check in with Marco. Marco, how's the weather down there?
Marco: Hey, man. It's beautiful still. It hasn't rain in I can't remember how long. Warm and sunny. Sorry about the snow guys. Wish you were here. Not.
Adam: Yeah, there's a reason I'm wearing a hoodie, and now we've got about 18 or 24 inches. Two feet. Yeah, there's a ton. It's crazy. It's like a blizzard outside. It looks like that wall outside.
Bradley: It's crazy.
Adam: Bradley, how's it going man?
Bradley: I'm good. Cold as hell in Virginia as well. It's like 27 degrees. It's awful. It's been windy all day. It was like 75 degree over the weekend, so it's crazy. Glad to be here. We've got several questions already. What announcements do we have for today?
Adam: Well, we wanted to let everybody know … Actually, I'll let Marco. You want to tell people about the [inaudible 00:01:30] webinar?
Marco: Yeah, I want to tell them about the replay actually. Caesar is working on it. We have a Caesar, so he's getting that done, and once he has it all spliced together, and taken out the technical difficulties and everything that we ran into, we will make it available for 24 hours only. If you miss it after that time, I'm sorry. You can't have it. It's going on pay-per-view, and since it's my webinar, I decide what to charge. I'm sorry but it's not a Semantic Mastery webinar. I did it. It was on my time. It was on my dime, and so I know that we always say membership has it's privileges, but in this case, the privilege was getting all that information for free.
Adam: Got you, and you had to say it, too. The reason there's a reply is because there was that issue. We had some technical issues that were out of our control, so we don't want to penalize people because of that.
Marco: It was going to go on pay-per-view immediately after it was done, but since we had those technical difficulties, we'll replay it for 24 hours exactly. Then that's it. Don't ask for anything else. You're not getting anything else.
Hernan: I like that pay-per-view term. It's like [inaudible 00:02:55] this case is going to be [inaudible 00:02:57] versus the search engine or something like that.
Bradley: [inaudible 00:03:00] versus Google.
Marco: This is me versus Google.
Chris: The IM world because IM'ers got me pissed man. I'm locked and loaded, and I'm ready for war.
Bradley: There you go.
Adam: Awesome. Well, I'm [crosstalk 00:03:14].
Bradley: I said I'll get Marco a fighting robe and all that shit.
Marco: Oh, yeah. I'll take the bets.
Adam: In some SerpSpace news and some happier news, video powerhouse members got some v-mail prospecting templates to along with the video email prospecting course, which is kind of cool, and then they also got a free customer acquisition funnel last week, which is pretty sweet. If you didn't have … In a powerhouse launch, I'm going to pop a link in here, and it'll be in the show notes. You can check that out if you're interested, if we reopen that up here down the road, and you want to get some pretty sweet bonuses along with, obviously, video powerhouse, which is pretty sweet. Then also, for Surf Space, they're having for three days, you guys can get 15% off any syndication network, and that also includes link building if you order it with the network. It's a pretty sweet deal.
It's pretty rare that SerpSpace gives 15% off on the link building. If you order that all together, it'll be off everything you order right then and there so long as it's a Syndication Network and Link Building. By all means, take advantage of that. We'll email that out to our subscribers and SerpSpace subscribers, so you guys can take advantage of that. That, I believe, is it. Should we get into it?
Bradley: Yeah, sure. Sorry, I had a stupid Windows update this morning. It took almost an hour. It was ridiculous. Now a whole bunch of settings have been updated apparently. I'm getting desktop notifications for every freaking email. It's unbelievable, so I'm a little bit discombobulated, guys. Sorry, forgive me for that. Let me grab the screen and we'll get into it. Can you guys hear me?
Marco: Now we can.
Bradley: Now you can hear me?
Bradley: Okay, what about when I change screens. Can you hear me now?
Best Practices For Link Building And Ordering Services From SERP Space Done For You Links
In fact, we're actually working on, Hernan has started working on a blueprint or a road map of the process that we use whatever we're launching new properties or new marketing campaigns period. Hernan, you want to chat and talk about that briefly?
Hernan: Yeah, definitely. We had this upcoming question over and over, and we know that we had this discussion yesterday. We know that's kind of overwhelming if you would because we were putting out content and good stuff pretty much every week or every day [inaudible 00:06:51], so what we are doing is to do kind of a blueprint or a battle plan. The main point is that you have a clear understanding of what you do on site SEO wise, number one. Then depending on what you need for a template, if it's a new site, if it's an H site that needs a bump, if it's a local website, if it's a YouTube video depending on what you need, we're going to lay out a strategy step by step so that you can follow it.
It's basically the strategy that we have been following for our own properties, our own case studies. We have been teaching to [inaudible 00:07:24] members etc. It's going to be pretty cool. I think it's going to take, I don't know, maybe another week or so, but it's going to be ready. It's going to be ready to access, and it's going to be pretty cool.
Bradley: That's great. Is that going to be, just so people know where they're going to be able to find that, is that something that's inside of SerpSpace or is it going to be something that you purchase? How are we going to work that?
Hernan: It think that we're going to work it out in a way that it's a separate product. It's going to be affordable, and we haven't discussed the details yet, but I think it's going to be a separate product, and it's going to be affordable enough so that you can grab it and take it. That's basically how I think it's going to work out.
Bradley: Awesome. Very good, thank you. Scott, that's the reason why I brought that up with Hernan now is because I know that we're working on that. This is a question that comes up a lot. It not only comes up in Hump Day Hangouts, but we get in support a lot as well, so you're not the only one. We're definitely working on trying to provide a better process for people to be able to order services and use basically the same methods we use. That said, the way that I do it, and this is probably going to be unique to each one of us on the team here, but the way that I launch new campaigns when there's a website, especially for local stuff, is I build the site. Do the main social network properties, which you've already done, and then I immediately order an IFTTT network because it takes a few days, a week to ten days or whatever, for me to get it back from the builders. I usually order that while I'm actually setting up the site.
Once the site has been completed, and I get the network back, it's been connected via RSS. Then, I'll end up having at least three posts. That's my bare minimum. I always publish three blog posts to the money site itself, and then that syndicates and basically what I call primes the network. You're putting those initial posts out there, getting some initial back link social signals back to the money site. Then I order the RYS or the drive stack at the same time because that takes a week or so, a week and a half to get back, and while I'm publishing the blog posts. Because I don't usually put out all three blog posts in the same day. I will put them all out in the same week, but I usually stagger like one every other day or something like that when I'm publishing, so that it's not just like boom, three posts out there at once.
While the drive stack is being built, I'm working on syndicating the content to the network, and then I also order the citations package because it's certainly not something that I do, so I order that or outsource that. Then once the three posts have been published, that's about the time that I get the RYS stack back, the drive stack back. Now I have a whole bunch of links. I've got my IFTTT network links. I've got my first batch of citations back from our citation service. Then I also have my drive stack links. Then I end up having pretty much all the links that I need that I want to build additional links to, so that's when I'll go.
After I get that back, then I'll go over to the SerpSpace to the link building packages, and I'll end up submitting all of the URLs from those. Now you don't have to submit all of your URLs. You can hand select a few of them. In which case, I recommend if you're going to do that, like if you want to boost a certain property over others, then you would just filter out the ones that you're not so concerned with. Typically, what I do is boost all of the profile URLs for all of the IFTTT network properties, or I should be saying syndication network properties, because that, to me, is the most efficient. What I mean by that is a lot of times we get the question, and this comes up often as well, should we be building links to the individual post URLs from the web-to properties? Yes, that's super powerful, but it also requires a lot of work because you manually have to go scrap those post URLs whenever you want to start a new link building campaign.
Whereas if you build links just directly to the homepage, depending on how you have your settings on each one of the properties, especially for the blogs, but for a blogger on Word Press Tumbler, you're going to build links to that homepage, and there will be a number of posts on that page before they start to paginate. Where they go to the archive page or page two or whatever. A lot of times, I'll just build links directly to the homepage URLs or the profile URLs from the syndication networks. That way, when I start to syndicate additional posts … First of all, the three posts that I started with will already be on the homepage, so they're going to benefit from those additional links anyway. Then whenever I go to publish new posts, they're going to automatically be placed on the homepage of the blogs, which means they're going to benefit from all of that inbound link juice to the those syndication network properties.
Does that make sense? We talk about this a lot or we've done this several times in master class, because that's where we do our live case studies and such, so that process has been shown repeated through there both for local sites, and I do the same thing for affiliate sites. It's just as matter of setting up the process and the timing works out to be … It works out well. Do you guys have anything else you do differently?
Hernan: No, we usually take the same approach, Bradley, on that case. The reality is that for example on the IFTTT network, we are stating on one of them. I'm going to give away a little line of the battle plan. One of the things that we were saying is that if your brand, if your IFTTT network is brand new, you can order a small package. If you're pumping an H site, you can kind of order a bigger package. If that's the case, it would be properties RH, etc., but the rest of the mechanics are pretty much the same on my end, too.
Bradley: It's a great question, Scott. In reading the rest of your question, that's exactly the way that I do it. Just to recap from a brand new site is while I'm building the site, I order the network. Just make sure that there's one post in the RSS feed. It can even be the “Hello World” post. It doesn't matter. There just has to be a post present when you order the network or else the RSS feed will throw an error when you try to connect it to IFTTT or when the builders try to connect it and will slow the build process down. My point is, have at least one post in the feed, and it can be the “Hello World” post. That's fine. Then build out the site while the network's being built. When you get the network back to you, then publish. I always do a minimum of three posts, and then I'll order the drive stack at the same time that I get the network back.
Then once the drive stack gets returned, and also, by the way, at the same time that I order the drive stack, I'll order the citations. Usually, I get the first batch of citations back around the same time that I'll get the drive stack back. Then I'll just go over to SerpSpace and order links for all of those. The first batch of citations, the IFTTT network properties and the drive stacks. That's the way that I do it, and then it's about literally always building more citations if it's for a local business, and continuously publishing content. Keep on it on a good publishing schedule. It's going to vary obviously depending on industry, but it could be one post per week. It could be one post every two weeks. It could be three posts per week. It just depends on your industry and what you think it's going to require.
Then that's what I do is I start publishing posts regularly, and then just start monitoring ranking results, and citations are constantly being built as well, but I'm using a rank tracker all the time, so I'll go in and check on the rank tracking and see where stuff is. I should see movement from publishing posts at that point. If I don't, after a few weeks, and remember. You've got to be careful especially with a new site. You don't want to go too fast, and I noticed you said something about what velocity. As far as building additional links directly to the site, you want to be careful with that. That's why I prefer using the syndication networks and the drive stacks and citations because I build all my links to those instead of directly to the site.
The links that are built directly to the site come from my blog syndication when I'm publishing blog posts and syndicating those out. Everything else, all the external link building is being done to tier one or beyond if that makes sense. The velocity to my actual site is relatively low. The velocity is determined by my frequency of publishing. Does that make sense? It's a great question, though, Scott. Again, that's why Hernan is diligently working on this road map or blueprint or whatever you want to call it. That should be available shortly, and we'll make sure that everybody's aware of how they can get it.
Using Semantic Mastery Syndication Network and Link Building Strategies On A Shopify Store
Adam: Yeah, it's been a little while though, and while you can't do the sub domain, you should be able to install Word Press in a folder, I thought. I would look into that more either a sub domain or a folder. There's definitely a way to do this. I know stores that did do that. They would use that for their blog for a Shopify store.
Bradley: If you have a custom domain for your Shopify store, then you can absolutely add a blog to a sub domain. All you need to do is map the domain over to Shopify via a DNS service. You can do it in C Panel, but I prefer using something like Cloud Flare or Amazon Route S3. Then you can set the sub domain to point to whatever hosting account you want. You just set an A-record for a sub domain and point to the IP of your host account. That's how you would set up a Word Press blog on a sub domain if you're using a custom domain for a Shopify store.
Adam: Yeah, and just to clear up that last one. You bet you. I'm sorry, I can't see who's asking this, but if they've got an Adam feed, hell yes you can use that to trigger the network.
Bradley: Yeah, I don't know how the formatting works for publishing posts on a Shopify store. If you have a WYSIWYG editor that you can basically create normal type blog posts with, then yeah. You should be able to use if. If it's an Adam RSS feed, that shouldn't create any problems triggering the applets to work in IFTTT. Yeah, there are two things you can do. One, if you're using a custom domain, you have to map the domain over to the Shopify store anyway. If Shopify hosts your store, and you're using custom domain, you have to be able to map it over there anyway. That's going to be required, so in that case, you could use a third party DNS service and create a sub domain anyway. Just point that to whatever hosting account you want. I like said, you just set an A record with the IP address as the record.
It's very simple to do. However, if you don't and for whatever reason, if your blog function within Shopify doesn't give you the functionality you want, then you could aways create just another website that's used specifically for the blog to promote your Shopify store. That's not the most beneficial way to do it, but it's an alternative that will at least provide some results. It won't be as good, like I said, as being able to have a blog on the same domain. There's no doubt, but if that's all you can do, that's all you can do. It's better than nothing.
Adam: There's a ton of tutorials out there for any of these solutions that we talked about. If you want to use Word Press, just Google how to install Word Press blog on Shopify. If you want to just use theirs and syndicate from that link you put out, then you can do that, too.
I'm getting started on that now. My daughter and I are actually building an Amazon store together, and that's kind of a little side project I'm doing with her. It's funny, but she wants to sell unicorns and fake mustaches, and things like that. She's 11. I say, “Anything I can do to get her involved with my business in any way, shape or form, I'm happy to do it.” I'm going to make the case study part of the Master Mind, so that's something that I'm actually looking forward to doing, because I've never done any e-com stuff before at all. We do more than just rank and rent, Toby. You're thinking about local SEO stuff. We've been doing Amazon case studies, excuse me, not Amazon. Affiliate case studies, and we've done plenty of launched at case studies and everything else.
The majority of what I've done throughout my career has been local or lead gen or local consulting. That kind of stuff, but I've expanded over the last year a lot. That's a lot less of my business now than it used to be. We try to teach a lot of other stuff outside of just local stuff, guys, and anybody that's in our more advanced groups would know that. Come join us, Toby. That's what I'm trying to say.
In fact, Edward, since you are a member of Semantic Mastery, we have a discount for outsource Kingpin available to you. I'm not sure exactly how that works at the moment because we've changed some things recently, but you have at least a discount if nothing else, so we'll make sure you get access to that depending on what it is that we've got to do to get it to you. You should go through that because you can set up an outsource hiring funnel that you can put a couple of writers through. Now you're going to have to pay each writer that you give to put through the process, and give them a small writing task. What I do is I've got writers now because I've screened them and found some really good ones over the last several years that I use now.
What I was trying to say was the best thing that you can do is to hire a writer directly. Not going to a content farm and buying shitty spun articles that are just trash content. That's not what I'm talking about. I'm talking about developing a relationship with a writer that you can contact at any time on an as needed basis, and send work to. That is one of the best things that you can have on your team is a contractor available for writing or multiple contractors. That's what I recommend. Most of the SEO work that I do for my clients on my lead gen sites, guys, is I have curators on staff that curate and publish posts. All the heavy lifting has been done for most of my projects, so it's just a matter of maintaining rankings, which basically is just content marketing.
Because of all the IFTTT work and all the external link building and eveything else that has been done already, it's just a matter of maintaining rankings and that just requires content marketing, so the majority of my SEO business now is really just managing a team of curators. I also have writers. There's a difference between a writer and a curator, but I have several writers that I use for various projects that are outstanding as well. One in the UK. One in Africa, and one here in America in the US. I've got three different writers that I use all the time. All three of them I've been able to hire from Upwork or other outsourcing type sites. I ended up pulling them from those escrow sites and hiring them direct. They work direct for me now on an as needed basis. I just pay them on a per article basis or a press release or per article or per word depending on what the project is.
I highly recommend that's what you do is start going through, first of all, the outsource Kingpin. I know you've got so much on your plate, Edward, right now, so I recommend going through the Outsource Kingpin product because it will help you to streamline, trying to screen potential writers. It takes a little bit of work to set up, but trust me. It's going to save you so much time compared to what you would spend if you had to screen every single one of the candidates manually. That's what I recommend is you go out and you start looking for your own, and hiring and screening, and then hiring your own writers for your own projects because having somebody that you can contact via Skype or whatever at any time and just submit projects to and have them do it well, it's going to be critical to growing your business. Do you guys have any comments for that?
Hernan: I totally agree with you, Bradley. The fact that there are some services out there, but the reality that the best way to go is to get a writer that you can treat directly with because if you go to a content farm, you will end up screwing up your website getting the index out. That's not worth the trouble, number one. Number two, if you go to a … How would I put it? There are services out there that are really good, but they will charge on top of each article because they have overhead. They have editors. They have a bunch of things, so if you want like a send and forget, and you're willing to pay premium, that's the way to go. Again, I think that a good content writer for whatever you need; press releases, curation, even big time money sites, and big time projects, I think that having a content and paying them well, treating them as well as you would with any other contractor, I think that's golden.
Once you find one, you need to keep them happy because the content writers that really deliver, and they are on time, and they do not disappear as with any other contractor, basically they are really valuable, number one. Outsource Kingpin will help you achieve exactly that. You will be mind blown with the quality of contractor that you can find using that process.
Bradley: Yeah, and how quickly. As Chris says, here is the second part of his comment to you, Edward. You can train the curators. Here's the thing, for pages on a site, guys, I don't recommend curating. It's okay to curate content within a page. There's no doubt, but general for websites for pages, I have original content written. For posts, I always curate because it's so much more efficient. I don't do any of the curating myself now. I've got a team that does it, but curating is so much more efficient for the blog posts, and not only is it efficient, but it responds well. Google responds well to that type of content. For writers, I would recommend hiring writers. For curators, you can hire just virtual assistants that have no writing experience whatsoever. Obviously, they have to … Let me just explain what I mean.
I've got curators in the Philippines that curate on a lot of my lead gen sites, or when I used to do a lot PBN work, which I don't anymore, but when I used to do a lot of that, they would curate on the PBN sites for back links basically, for link building. They'll do a lot of the curated posts for my lead gen sites, and then all of my curators for money sites, for client sites, I end up having native English speaking curators, which again, I've got my three writers that have been trained in curating. What did I do to train them to curate? I put them through Content Kingpin. I'm not kidding.
My three writers that I just talked about: I've got one in the US, one in the UK, and one in Africa. Those three writers are amazing, but I put them through Content Kingpin to show, it was called Curation Mastery at the time. In fact, it wasn't even a product. I created the product to teach my writers how to curate, and then I created the product out of that training if that makes sense. They do the actual curated posts on the money sites as well. There's a huge difference in how much money you can charge between, for example, having original content written and then having curated content. You can make a hell of a lot more money curating content and paying the curators only a portion of what you charge the client.
For example, if you charge a client, say $35 or $40 per post that you syndicate to their blog or that you publish to their blog, you can pay a curator anywhere $15 or $20 per post. That's on the high end, but as Hernan just mentioned, I always pay my good writers, my good curators top dollar because I want them working for me, and in fact, one of our writers here in the US, her name is Elaine, I've been working with her for over three years now. We give her work all the time. We just sent her another job today for another writing job for a press release. It's crazy, but I've kept some of these writers and curators now for years because they're just really good.
For curating posts, you can charge a client $35 or $40 bucks, and I'm just pulling this number out of the air. I've got a lot of clients like this, but say $35 or $40, and you pay the curator $15 or $20. You make a nice spread, and you don't have to do jack except manage them, which is very easy to do once they get into a routine, and put them through the Content Kingpin course. We have no problem with you sending your virtual assistants that you've hired through the course. We've got no problem with that.
Anyway, that's a whole other stream of revenue in itself, Edward, is content marketing services, and that does not require results based. You can use that in your pitch for the services that it's going to produce results. It's going to help SEO blah, blah, blah, but you can sell just content marketing services alone without even mentioning SEO, and it's an activity based service instead of a results based service. In other words, you get paid just before the publishing of posts whether it produces results or not. If it's part of an SEO package, obviously you're going to want those to produce results, and they usually will if you know what you're doing. Follow our training. You'll be fine. Great question.
If that's all bot traffic I wouldn't, Dean. I would limit that. I've never tested reducing bot crawl rate for SEO, like if it's had effect, but I've had reduced crawl rate before because it was slamming the servers. I did that specifically for that reason. Honestly, I never really tested that specifically for SEO purposes. Marco, that's probably up your ally. You got any comment on that?
Marco: No, it's nothing that I've ever tested. I couldn't answer it properly.
Bradley: Okay, Dean, the worst thing that can happen is if you adjust your crawl rate or reduce the crawl rate, and then it affects rankings. You can always bump it back up, but again, if you've got Google hammering your site with that many bots, yeah, it can put a hell of a load on a server. In fact, if you're on a shared server, a lot of the times, you'll end up getting suspended for that. They'll suspend you're posting account for that kind of stuff. I've had it happen many times. A lot of times, it's been just from like PBN sites that for some reason just got a super amount of bots come crawl it for some reason, and it ended up causing … On PBN hosting, that type of stuff is often times really overloaded IPs, so you're sharing with hundreds of other sites. Yeah, if you're paying for the actual bandwidth usage, then I would recommend that you reduce the crawl rate.
Marco: Let me give him a recommendation if he is going to do this. Because if this is definitely G-Analytics crawl data, if he's being crawled by Google rather than other bots. Determine the source of the bots, because a lot of them, you need to block. That's just .htaccess.
Bradley: Spam bots.
Marco: Right, but if he can determine that those are good sources, and you're going to reduce the crawl rate, then I would start small and see if there's anything significant changes, and continue until you see a change in ranking, a negative change. You may not see one. If you do, then you boost it back up because there's no reason. If you're getting good rankings, even if you have a spike in what you're paying for hosting, this is a good thing. Ranking is what you want because that's what brings you traffic. Except that if it's not affective your bottom line. Your bottom line should reflect your rankings increase and your traffic and the money that the website is making. If none of those are happening, then yeah, you have to reduce that so that you reduce costs. Be careful with whatever it is that you decide to do.
Okay, Michael, the official response would be that the meta description shouldn't affect rankings at all. I've played with it though, and what can happen is if the meta description is over optimized, and there's four things that the bot first looks at when it comes to crawl a page, and that's going to be the SEO title, number one. Number two is the URL. Number three is the page title, and number four is the meta description. The page title meaning the H1 tag. Those four things: If you over optimize across those four things, and the meta description being number four, then yes, it can negatively affect rankings. I've seen that. I've tested that, and I've proven that multiple times if you're over optimized across those four. Typically, if you know what you're doing, you're not going to be over optimized across those four in which case the meta description should have no affect on rankings. That's official word from Google.
However, let me explain. I don't go in and optimize meta descriptions until pages start to rank. What I do is I let the SEO plugin display whatever meta description it wants or whatever meta description Google pulls from the page. In other words, I do set a meta description when I set up the pages on site or post or whatever. I don't set that. I just allow whatever Google data to pull from the page that it wants related to the query that the searcher puts in. However, once that page starts to rank, and again, I'm using rank trackers. Once I know that the page has started to rank on first page, and I'm starting to see traffic coming in either through analytics or if I'm looking at search console, whatever, and I'm seeing data where I'm seeing clicks coming through, that's when I'll go in and I'll start optimizing meta descriptions, and I don't optimize for SEO. I optimize for click through rate. Does that make sense?
Guys, your meta description is short. It should be considered a call to action like ad copy. It should be like ad copy. It should be optimized to compel a visitor, a searcher, a Google user, to click your ad, or excuse me, to click your link over the other links that are above it or below it or both because that's basically ad copy. It should be a call to action. It should be very compelling. Whenever I got to optimize meta descriptions, I'm optimizing for conversions or CTA, or excuse me. Click through rate, CTR, not for SEO. Because if you follow the rules, at least what I follow as far as the four things that the bot looks at first when it comes to crawl a page, again, SEO title, URL, page title or H1, and meta description, then you're only going to want to be optimized in any one of those locations preferably the SEO title for your exact match keyword anyway.
The other three areas you can have co-occurring or LSI-type T words in there, but you don't want to stuff because that would be over optimization. Treat your meta description as ad copy, like a small billboard. Use it to write a compelling call to action.
Marco: That's exactly what I tell my coaching students. I'm giving a lot of stuff away that I teach my coaching students. I don't know why because they pay me a lot of money for it. That's an ad. It's like taking an ad out in the newspaper. What do you want that newspaper to say? What is that add that makes it so compelling over any other because you have to remember that everyone is trying to say the same thing. You have to make yours stand out. It's almost like in Ad words you have a lot less space, so you really have to work on that. In the website and in the meta description, you have a lot more space to try to get that person to click over to your website, and it's one of the most important things that you can do is write that really well so the person will focus on it, see it, and want to click and get that trigger finger affect.
Bradley: That's why I don't do that until after the page starts to rank, and I start seeing some, if nothing else, rank. I don't have to start seeing traffic because typically once I see it rank on first page, then I know that it's time to go optimize the description so that I can get the click through rate up. Does that make sense? So the people will choose my link over other links on the same result page. The reason why is because copywriting is not my strong suit. I'm okay at it, but it takes me forever to do any sort of copywriting. Even writing a stupid AdWords ad sometimes takes me 15 minutes, which is like two short lines of text. It's very, very painful for me write a compelling call to action like that. It's just tough for me.
That's why I always wait until the page ranks to go do it. Because otherwise, if I was trying to optimize the meta descriptions of every page on a site, it would take hours, so I typically will just wait until it start to rank, and then I'll go in and that's my compelling reason for going in and optimizing at that point.
Hernan: Sorry, Bradley. If I can add something, it's that don't worry about it because the shorter the ad, the tougher it is to write compelling ad in I don't know. I think there are like 300 characters or something like that in AdWords. It's crazy. That's number one. Number two, that's why it really pays to ask some entrepreneurs who know about copywriting. I think that it's one of the best skills that we could learn, and one of the things that has been helping me a lot was going through Gary Halbert materials. I've been sharing this with Adam a lot lately. Gary Halbert material, and if you can't writing the ads that you see that they are compelling to you, copying them, and having kind of a side file, and if you see a really good description … You're surfing. You're using Google as a user, then you see, “Okay, why do I click on this specific result and not the other one?”
Take a screenshot and make a side file, and then you will start seeing patterns that will allow you to write better descriptions to your website that entices the click. I think that's valuable, and anyone of us should have some sort of side file or someplace where you can go back and rewrite things so that they are enticing for people to click. I totally agree with Marco. When you are doing AdWords, when you are paying per click, you cannot miss this. You really need to hone in your copywriting skills, but we as SEOs, we take copywriting as a secondary skill and we should be really honing them down.
Bradley: That's interesting because I do a ton of Adword stuff now, and that's something that I've learned to actually use AdWords to help you write your meta descriptions for your pages that your ranking because you can test keywords and ad copy in AdWords adds very easily. As soon as your ad gets approved, which is usually within a couple of hours from the time you submit it to AdWords, it will start sending traffic. As soon as it's approved, it will start sending traffic. If you can get your click through rate up on your AdWords ads, and the only way you do that is through split testing. You constant split test. You always, never stop split testing ads, so you can change the headline or description one or description two or any one of those three, but the point is you always run two ads against each other. Then whatever the better performing ad is after a certain amount of time or a certain amount of clicks, you determine what that threshold is.
Let's say that you allow 50 clicks, and then between those two. Then you determine the winner, and AdWords will tell you which the winner is. Then you pause the underperforming ad, and then write a new add to compete with the ad that was performing better. You do another 50 clicks. You constantly are trying to improve that click through rate. What you'll find is if you're doing both SEO and AdWords for projects, then you can use AdWords to help identify or help to tell you how to write the meta description because you're seeing all the data. You know which meta description or in this case an ad description is producing the highest click through rate. That's the most compelling text or the most compelling copy. You can now add that same copy or a variation of it, something very similar to it, to the meta description of the page that you're also trying to rank for the same keywords. If that make sense.
AdWords will give you the ability to test your meta descriptions and identify or constantly improve your meta descriptions and it's a hell of a lot faster than trying to change a meta description on a page, wait for Google to update the index results because that won't be instantaneous, and then trying to monitor SEO traffic through that and determine if your previous meta description was more compelling than the new one, if that makes sense. It's just as lot faster to test using AdWords is all I'm saying.
What I would do is set up a dummy channel, or excuse me, under one of your personas or just set up a persona. You're talking about using a profile channel instead of a brand channel. Set up a profile, just a dummy profile, create a YouTube channel for that. Then post in the Master Mind, and we'll get a few of us to subscribe to the channel, and then reassign it to a brand page and see if it loses your subscribers. If it does anything to the subscriber count when you go to transfer ownership to the brand page, then you know not to do that. If everything works out okay, then I'd say, go ahead. I don't see why it would be a problem, but I've never actually moved a profile account to a brand account. I've done brand to brand, but never profile to brand. It's just not something that's ever come up for me. Do you guys have any experience on that?
Hernan: A [crosstalk 00:47:11] yeah, in text mode, the html code should do it. [inaudible 00:47:18] my experience is that you need to save it while you are in text RHTML mode. Because if you roll back to the [inaudible 00:47:29] maybe it gets trigger out. Depending on if you want to do it on a widget, you can do it HTML directly. If you want to do it on a post, then you go to the text mode, and then you save the post or you publish the post while it is in text mode. Makes sense?
Marco: Let me just add this. YouTube embed code will be changed by Word Press. They will add their own, but I don't see why it would change any other type of i Frame. It's just HTML and you're allowed to go into your WYSIWYG editor as HTML. It could be switching back and forth between HTML and the text. That's when it might get stripped.
Bradley: All right. Here's a plug in that I use whenever I come across shitty Word Press problems that are due to the editor, the text editor or the WYSIWYG editor or whatever. It happens often in Word Press, guys. It is what it is, but use this plugin. A Word Press plugin called RAW HTML. Once you install and activate that plugin, then all you do is wrap whatever text that you don't want Word Press formatting to strip. You wrap them in these tags, these short codes, RAW and then close RAW. That's it. Once you do that, Word Press won't touch anything between those tags or the short codes. Try that and see if that works for you, Ken.
Next, let's see. [crosstalk 00:49:05]
Adam: Real quick. He just posted. Ken was saying he was talking about WordPress.com
Bradley: Oh, hum. I have no idea. I don't know what you can do on that because I know that on self-hosted blogs you can install plugins like RAW HTML, but I know at wordpress.com, you probably can't, so I'm not sure.
Marco: Try going in it to the widget section, and adding it in the text box.
Bradley: Yeah. That's interesting. I don't know what the deal is with that on wordpress.com, Ken. Sorry. I haven't played with that. Okay, so Edward's up. Yeah, Master Mind is next week Edward. It's every other week. Next Thursday is the next scheduled Master Mind.
Adam: You'll get an email notification.
Bradley: Edward says, “Please explain Hernan's product again. I really have to bring a difficult real estate client to Rank. His competitors have 20,000 links. Help. Not sure where to go for drive stack links. What can I do for him now?” Well, I'll tell you what, Edward. We can give this a lot more attention in Master Mind, so since you're in Master Mind now, if you want to post this question in there, we can start a thread where we can get not only us, but our other members in there to chime in. You'll probably get a hell of a lot more out of it than we could right here now anyway. We can explain a little bit more about what the road map or blueprint that Hernan is working on. That should be available within the next week or two.
In the meantime, just start a thread in Master Mind, and we'll get on it. Okay? Watch out for these fembots. That's awesome. Austin Powers. That's one of my favorite movies. WordPress.com. Thanks, cool. It looks like everybody's wrapped up. That's great. You guys got any other questions, you'd better post them quick because we're going to wrap it up. We've got Syndication Academy Update webinar number ten today. Yes, we have it today. We're going to have that in about five minutes. It will be a short webinar, but I've got some properties I want to share with you guys and a couple of updates, so be there or be square. There is, if you're trying to find out where it's at, go to the Facebook group. Click on the events tab, and you'll see the upcoming event.
Adam: I've got a question for you, Bradley, because you embedded files and folders and everything on a free Word Press blog for SEO Virginia.
Bradley: Yeah, we can go look at it. All I did was just grab the i Frames and put them in there.
Adam: I don't understand why he's [crosstalk 00:51:38]. It could just be the template that he's using, right?
Bradley: Might be. Here we go. Number two. Look at this, guys. This is what I love about this.
Adam: I showed that yesterday.
Bradley: Yeah, so wordpress.com site, and it has zero content except for this right here. This is the only content in this post. Everything else is just embeds, and it's ranked number two for SEO Virginia, and it has been for months. It's awesome. Yeah, all I did was just go into the text editor and just grab the embeds codes for each one of these files, and installed it. It was done on May 16, 2015, so it's been almost two years.
Adam: Ken, I don't know what probably you're running into, but maybe you should change templates, and try that. Just a really simple template. Nothing with all this fancy garbage. Just something really, really simple. [crosstalk 00:52:39]
Bradley: Okay guys. I think that's it. Thanks everybody for being …
Adam: I think Bradley is switching. Yeah, you're back.
Bradley: Thanks everyone for being able to see you in Syndication Academy webinar in just a few minutes.