In the 74th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if it is important to use an actual address when optimizing a national brand at Google My Business page.
The exact question was:
I have a products review site – so it is a national brand, not local. Is an actual address needed or recommended to set up a national brand Google My Business page and additional citations? I could get a PO box street address locally for this if needed or recommended. Thanks.?