How Do You Get The Local Rank Back Up For The Main Keyword For A Social Assistance Client?

By April

 

In episode 152 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to get the local rank back up for the main keyword for a social assistance client.

The exact question was:

I have a client in a social assistance niche. The first 5-7 places are usually state or national government websites, followed by big institutions for the main keyword. The client is position 15 for the main keyword, no local identifier. I have built a Tier 1 network linking from YouTube, this is two months old. Not many video links from this yet. Also a new RYS stack for the main keyword, no local modifier. She used to rank locally at position 1-3 but this has fallen recently to position 8-10. Majestic.com TF 12 & CF 36. What can I do to get the client's local rank back up for the main KW? Client still ranks well for local secondary KWs.

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