How Important Are Hyper Local Citations?

By April

In the 148th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked about the importance of hyper local citations.

The exact question was:

How important are hyper local citations? I mean the ones where there's a bit of effort to go through to get them, like calling the company, getting papers ready, waiting a while, and all that. These are mostly newspapers and tourist directories, so they have no online registration. Is the result worth the effort, or should I be satisfied with the regular, quicker citations that I get from BrightLocal?

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