How To Differentiate Between Keyword Variations And Multiple Keywords In Google Adwords

By April

In the 138th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked about keyword variations and multiple keywords in Google Adwords.
The exact question was:

Hey guys, I'm currently setting up a local AdWords funnel like the one on Local Kingpin.

The niche is home building, so the three main keywords I have are “”home builders”” “”new home builders”” and “”custom home builders.”” One thing I don't know for sure is if these count as variations of one keyword (“”home builders””) or multiple keywords. I should also mention that the search volume in my area is very low for this niche, which is the reason I decided to make one landing page targeting “”home builders.”

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