How Would You Present Online Marketing Services Like SEO & Lead Generation To Small Businesses?

By April

In episode 140 of our weekly Hump Day Hangouts, one participant asked how to present online marketing services like SEO and lead generation to small businesses.

The exact question was:

Just got the battle plan recently and loved it. I originally started as an SEO, and now turning more into a lead generation guy. My question is what mix of services would you approach small businesses with in today's day? For example if I'm calling the roofing companies in Home advisor, I try to show them the long term branding benefits of SEO / Higher quality jobs I can get them through Adwords. I'm doing okay with four clients right now but retention becomes a problem. Please shine some light on the marketing mix which will make sense from THEIR shoes (mainly home improvement industry).

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