In episode 140 of our weekly Hump Day Hangouts, one participant asked how to present online marketing services like SEO and lead generation to small businesses.
The exact question was:
Just got the battle plan recently and loved it. I originally started as an SEO, and now turning more into a lead generation guy. My question is what mix of services would you approach small businesses with in today's day? For example if I'm calling the roofing companies in Home advisor, I try to show them the long term branding benefits of SEO / Higher quality jobs I can get them through Adwords. I'm doing okay with four clients right now but retention becomes a problem. Please shine some light on the marketing mix which will make sense from THEIR shoes (mainly home improvement industry).