How Would You Start Optimizing A Keyword That Is Very Competitive In A City?

By April

In episode 142 of our weekly Hump Day Hangouts, one participant asked how to start optimizing a keyword that is competitive in a particular city.

The exact question was:

Hi Bradley. Quick question: let's say I want to rank for plumber in a city and on the first page most of the listings are from yellowpages, and sites with high DA. Would you start this endeavour in that city or try to find another one? Thanks

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