Impact of Google’s Latest Verification Check On Lead Gen Sites Using PO Boxes

By April

impact-of-googles

 

In episode 101 of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked about the potential impact of Google’s recent location verification check on lead gen sites that are using PO Boxes.

The exact question was:

Hi all. Now that Google is doing advanced verification in San Diego for plumbers and locksmiths to ensure they have an actual physical location and store front, when and how do you think it will affect our lead gen sites for tree service, doctors and others if we are using PO Boxes as addresses?

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