Should You Use URL Variations When Building Links?

By April

In the 128th episode of Semantic Mastery's weekly Hump Day Hangouts, a participant asked whether one should vary the URL when building links.

The exact question was:

When building links, is it better to use 1 and only 1 variation for example www. or http:// or just abc.com. I have heard varying advice where you would use all and someone else saying use 1 everytime you build a link.

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