Silo Structures Explained

By Bradley Benner

We often get questions about how to setup silos for websites. Each scenario is going to be different so it is difficult for us to tell you which structure is best without knowing all of the details. So instead of us trying to tell you, you should be able to determine how to structure your silos on your own.

There are two main types of website silo structures: Simple and Complex. I have created a video describing each below that should help you to make the right decision as to what kind of silo structure will be right for your site.

Please note: I recommend trying to use the simple silo for most projects due to it being simple to setup (and still VERY effective). Complex silos often create additional challenges that are unnecessary for most website projects. I know that 90% of SEOs are going to want to over-complicate this, but try not to. Keep it simple if possible.

Simple Silo Structure:

Complex Silo Structure:

The silo plugin mentioned in the complex silo video is here:

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