Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 139

By April

Click on the video above to watch Episode 139 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 

 

Announcement

Bradley: I'm getting like half a headshot. There he is.

Adam: Hey, and we are live. Welcome everybody this is Humpday Hangouts, today is the 5th of July. The day after the fourth. For those of us in the US, hopefully everybody's safe and didn't blow off their hands or anything with fireworks. We're going to go through real quick, and say hello to everybody. Hernan, Did you get a chance to play with fireworks or …

Hernan: No, but I did get a chance to fix the camera. Which is pretty cool, so here I am. Hey guys, what's up? No, no fireworks. Just busy, busy working. A lot yesterday so it was a great day, but anyways, so I'm excited to be here.

Bradley: All the fireworks are at the start of Hump Day Hangouts anyways so …

Hernan: Yeah, pretty much.

Adam: Alright, what we're going through go to the introductions, and then I'll let Bradley introduce our special guest who we're really happy to have come on. This is something we haven't really done before, is having somebody come on the Hump day Hangouts, so we're really excited about this, but Chris how are you doing?

Chris: Doing good, excited to be here.

Adam: Awesome. Marco, how's the weather down there?

Marco: It's raining, but it's nice and warm. I'm in the lab and I have a [NDA 00:01:07] with myself so I can't really talk.

Adam: That's pretty hard-core.

Bradley: You're not allowed to think about the shit you're working on, because if you do then you're in breach of contract right?

Marco: Correct.

Adam: Awesome. Let's see I am enjoying some cooler weather, I was just in Memphis and, man, I got lucky it wasn't too hot down there. That was a cool town, so if you're in Memphis, shout out, that's a really cool place, had a good time down there and Bradley, I think you're headed down there soon aren't you?

Bradley: Yeah, I'm going to Memphis next week, which by the way I forgot to tell you yesterday, that you guys are gonna have to pinch hit for me for Hump Day Hangouts next week.

Adam: Alrighty. Sounds good.

Bradley: I'll be [crosstalk 00:01:44] but I won't be here for Hump Day Hangouts, well I'll be driving, and I thought about trying to host Hump Day Hangouts while driving, and I thought that was probably not the wisest idea.

Adam: Yep, not a good idea.

Bradley: Questions while driving isn't smart so, I think I'm gonna leave that one to you guys, but yeah I'll be in Memphis next week, I go down to visit a friend there once every year during the summer. So, it's hot as balls out there though.

Adam: Yeah, well, do you want to introduce our guest real quick and then I've got a few announcements we got but I don't want to keep people in suspense, so you do you mind doing the introduction?

Bradley: Sure. No problem. We've got Pab along with us guys, you guys know him from [RankWYZ 00:02:23] and [Sitewiz 00:02:24]. We've had a webinar with him, somewhat recently, but Pablo's got a lot of SEO knowledge, we were really impressed with how much he knows, so we brought him on as a guest. Adam mentioned earlier, that we haven't brought guest on before. We brought Roman on recently whose partners with us who's partners with us in Serp Space, but this is kind of like having a guest appearance the first time on Humpday Hangouts, so we appreciate you coming on Pablo, how are you?

Pablo: I'm pretty good, thanks for having me.

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Bradley: Good, your audio is much better now by the way.

Pablo: Well, yeah, I know somehow … Known the problem to me, so that's why I've so fast to fix it.

Bradley: Okay, cool. Well, with that, I'll turn it back over to Adam, I just want to mention that Pablo, you're welcome to stay for the entire hour, if you'd like and just kind of contribute in on the questions as we go through them like we typically do, I'm pretty sure you're familiar with our format.

Pablo: Yeah. I'm a regular listen to your webinars, and excited to be on other side.

Bradley: Awesome, well, we appreciate you being here man, so will get to the questions in just a moment, Adam?

Adam: Awesome. Alright here we go, so hopefully everybody's seen this, if you haven't, you haven't been opening your emails, so shame on you, but we got the big Fourth of July sales going on for both, not even both but Semantic Mastery, Mastery PR, and Serp space. So we got some killer deals over there, I know some people already been taken advantage of several of them [inaudible 00:03:50], but go check it out, I'll pop the link on the page here in a second. And then I just talked to Hernan a little bit before we started, and he's got, I've got my tongue tied.

He's headed to get the battle plan updated, because you probably heard that we've had some update webinars about the battle plan, and then we're also going to refresh the battle plan. So if you bought the battle plan, you're going to get the update. If you haven't yet, you should get the battle plan because we're going to be updating that, and that's something that, people who bought it are just going to get it. We're not charging extra for it. Hernan, do you want to add any more to that or is that …

Hernan: No, sure, yeah, we made a really good webinar with Bradley, it was a one hour, almost two-hours webinar, it was a really good value webinar. Where we went through the battle plan step-by-step, you know, it was a really in-depth webinar. So right now, it's like a whole product. You don't get the PDF only with the blueprint, the battle plan. You get the webinar as a bonus, and you also get the bonus site, as I said, you know, 400, $500 worth of content in there alone. Plus secret squirrel webinar from Marco that are hosted on that bonus site. I don't know.

Adam: It's a steal, it's ridiculous.

Hernan: Yeah, it's a steal, it's ridiculous what we are charging at this point for that. Anyways, we have been asked for this blueprint, and we deliver, and we wanted you guys to get some extra value as well, we try to deliver as much as possible, and that's coming. We're going to be releasing version 1.1 or 1.2, or whatever, of Battleplan early next week. So all you guys have purchased will get the new version, all of you guys that didn't purchase, what are you waiting for?

Bradley: Just to clarify we added, the webinar was about two hours, it was quite in-depth. There was a presentation slide that I put together, that's gonna be included in the PDF as well as all the timestamps, because the webinar basically got time stamped, and then that's what … Hernan just sent it over today to our designer to have her go back through and edit and add the timestamps into the PDF, so that when you're going through the PDF, you can just click on the link, it'll take you right to that part of the webinar, so that you can see where we've expanded upon that concept from the PDF, if that makes sense.

It's gonna be a hell of a lot better, and it's just based on some feedback that we had from some purchasers. And that's why we did that, was to put it together so the value is definitely there. Pick it up now while it's on sale otherwise wait, don't, and then have to get it later when it cost more.

Adam: Yeah, that's a good summary I like that. Yep, get it now, save some money or not, pay more, so.

Bradley: Pay more later, Yep.

Adam: Cool, also there's some rumblings, there might be some updates to RYS, I'm just gonna leave it at that, I've seen several people take advantage of the crazy offer we got on the Fourth of July special for RYS. That was a very smart move.

Marco: I just realized how nuts the fucking, sorry, the freaking discount is man, I didn't know, trust me it will never ever be that low again. It's going up, as soon as it gets updated the price is going up. Even if we do a discount at some future point, it won't be that low, fuck that.

Adam: Well, I'm not following that, you guys heard it.

Pablo: I was protesting too.

Bradley: I didn't even know, yeah don't even tell me what it was because it might piss me off then.

Adam: All right, so moving right along. I just want to put this out there too, if you're new to Semantic Mastery, first of all, like I say each time, thank you very much for attending Humpday Hangouts, we appreciate it, we like answering these questions, it's fun for us. We enjoy it. If you haven't yet, grab the blueprint that we've been talking about, the battle plan, please do that, I'll pop the link on the page. If you don't have an account as Serp space, head over there at Serpspace.com. You can get a free account, there's free tools to use, as well as done-for-you services.

So go check it out, by all means there's just about something for everyone at this point. We got a lot of really cool services coming out and when Romans back on with us, next week or the week after, we'll be updating everybody on what's rolling out. That is it, anybody else got any announcements before we dive in?

Bradley: No, just last thing I want to mention just quickly is for new, anybody new watching Humpday Hangouts, also there's a lot of questions in our knowledge base, which is at support.semanticmastery.com. We get a ton of questions all the time that are repeat, frequently asked questions and so we try to catalog most of them on the support site so always check there as well. And then you guys have Humpday Hangouts, you can ask questions here but I would recommend, or encourage you to check the knowledge base prior to posting questions, because if it something that we've answered already many times, it's likely there. And if you ask it on Humpday Hangouts, we're probably just gonna just point you over to there anyways. So just wanted to kind of clarify that.

Marco: And the YouTube channel that has all of the previous hangouts and they're timestamped, so it's really easy to go through them and find what you're looking for.

Bradley: That's a good point. Go to the YouTube channel, click the little search icon, on the channel, right underneath the channel banner and you can search the channel, and it works pretty well. Some of our members talk about how well it is, because we got over 1000 public videos now, I know we got like 1600 videos on our channel, but I think a thousand of them are public, but it's a lot. So I would highly encourage you to go check it out there. Okay. That's it, I'm gonna get into questions guys, can we do that?

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Adam: Let's do it.

Bradley: All right. Alright let's get this going, wrong one. Can you all see that fairly well?

Adam: Yep. [crosstalk 00:09:34]

Bradley: Okay. Paul Facey's up, what's up Paul? This is Bradley, good to see you finally took some vacation time. Thanks brother. I went to a mountain resort and they didn't have cell phone service at all, and they had Wi-Fi that you had to pay an arm and a leg for to use, and it's shitty because I never use public Wi-Fi ever. I just don't like to use it, it's insecure. I literally unplugged from the matrix for like four days and that's the longest I think I've ever been unplugged since I started my digital marketing career.

So it was kind of weird, it was uncomfortable for the first couple of days, then I got used to it, and right after a time I got used to it, I had to come back with a whole bunch of backed up work. So I was just telling Hernan, I'm not sure if vacations are worth it because when you come back, you have a whole bunch of back to work to do and it's very stressful, so anyways, it was fun for a couple days, so thanks Paul.

Did You Notice Any Significant Changes To Overall Adwords Keywords Performance Using The Bid Simulator From The Campaigns Dashboard?

He says, “have you tried or noticed any significant changes to your overall Adwords keywords performing using the bid simulator for the campaigns. All campaigns dashboard.” Paul I never use the bid simulator. I do everything manually. Probably just because I never put the time into wanting to test the bid simulator enough to determine whether it was something I would want to use or not.

And the training that I took, which I've been honest about this before, real clear about this. I got my Adwords training primarily from Perry Marshall, and his Adwords training programs and they recommend doing everything manually to begin with. You can start playing with those as more dance techniques later on. But I've never gotten to that point because I've learned Adwords to suffice for my needs and that's the extent of it. There's so much advanced stuff you can do with all that, and at some point I may pursue all of that, but for right now, for what I need it for, which was lead gen, local lead gen and some affiliate campaigns, which are fairly simple.

There's not really a whole lot of advanced stuff that you have to do, you can do it, but it's not something that you have to do, and I always look at where is my time best spent. Is it getting into the nitty-gritty of Adwords and trying to figure out all of the available options to me or is it getting it up to where it's producing leads and turning profit and the moving onto the next funnel. For me I'd rather set up more campaigns, more funnels then really try to hyper-optimize one particular campaign, if that makes sense.

Now, I could be wrong, I could be missing out on some stuff, but I'm just letting you know my personal opinion on all that, and if at some point if I ever have enough time where I can dig into Adwords even further, I might get into some of the more advanced stuff. Something I'm curious about, but I just don't want to invest the time into it when I've got so many other big projects, you know what I mean?

How To Get More Impressions For Targeted Keywords In Google Adwords?

Okay, in one of your campaigns I have 100, in one of my campaigns I have 190 keywords, which are 90% are eligible with Max CPC bid above estimate first page but with only seven impressions over the last 60 days, what can I do to try to get more impressions from these keywords?

Well, that's a good question, again, without knowing what the keywords are in the exact circumstance, it's kind of hard to tell. But if you have, let's say CPC above first page bid … Yes, so Paul when I've had ads that don't serve correctly, like they're just not getting served properly even with my bid score and everything saying that I should be high enough, is increase your cost per click bid max even more. Sometimes, go high with it. Google's not, I don't know what range you're working in, but let's just say your max cost per click right now is set to $10. Set it to 15. That's a 50% increase. It's not like Google is going to spend that $15 click.

But if you go way high on your max CPC bid, then a lot of times that will earn you a spot, it will improve your quality score and it will start getting impressions and then what you want to do is once you get bumped up to the top of the page where you'll start getting more clicks, then you'll start backing it down. You'll start backing that max cost per click down. In fact, if you get a few clicks you can look at what your average cost per click is and you can just keep your max CPC bid just slightly above that. Okay, now remember your quality score is going to factor into all that as well because there might be other advertisers that have a higher quality score, that are paying less per click than you are, because they have a higher quality score.

And remember the number one factor for increasing quality score is your click through rate. So that, again, having your ad in the proper position is going to also increase the click through rate. It's the ad copy itself but also positioning, the placement of the ad itself, right. Because if you've got an ad at the bottom of the page and nobody ever clicks on it, it's getting impressions because that page is loading, but you're not getting clicks because it's at the bottom of the page, that's going to lower your quality score because your click through goes down.

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So my point is, sometimes you can have really compelling and awesome ad copy, but it's still not getting click through rates, or any click through's because it's not place where people are seeing it. So you need to increase your CPC bid to get it to go above everybody else until you start getting clicks. Then once you start getting clicks you can start backing that max CPC down and keep split testing your ad copy until you get the highest click through rate you can possibly get. And that should level out to where it will keep your quality score high, and you'll still get click throughs, if that make sense.

So sometimes you have to break some eggs to make an omelet, does that make sense? So for me, with as words, I know right up front that the first 30 days of an Adwords campaign, I'm gonna lose money. It's almost guaranteed. Some of the local Lead gen stuff, like the ones that I'm familiar with, I can make a campaign profitable in 30 days but for the most part or if it's a new industry that I'm not familiar with, a new set of keywords or whatever. Then a lot of the times I realize going in, that about the first 30 days I'm probably going to lose money but within the next 30 days it should start to break even and possibly even become a little profitable. Within 90 days I should have a solid profitable campaign that I can run pretty much indefinitely. With little maintenance, if that makes sense. Anybody wanna comment on that?

Pablo: No, I think Bradley you nailed it. Every Adwords campaign is so unique that you really need to dive into it because it will definitely, I would say that the way it's set up and the competition, the way your landing page is set up, will definitely affect the way is performing, right. So yeah, I would say that you nailed it without having that much, how I put it, that much background, if you would.

Bradley: Yeah, because they click the rate, remember guys, your landing page only needs a couple of elements for it to pass the quality score test or whatever. Where it says, there's three parts to the quality score, the landing page, ad relevancy, what's the other one? I can't think of it off the top of my head. But my point is the landing page experiences is what they call that, landing page experience, it really doesn't matter.

I've experimented with trying to add copy, adding more copy to a page and all these different kinds of things to try to get them to manipulate that landing page experience score and honestly I've never been able to find any direct pattern with like, more copy makes a higher and all that kind of stuff. Typically, if you have certain elements on the landing page that's all it's going to require but that's not something that will affect your click through rate, does that make sense? That will only affect your conversion rate. So it's not something that I worry about until … I start worrying about conversion optimization after I've optimize my ad campaign so that I know that I'm getting clicks.

If I know that I'm getting clicks on the landing page and they are not converting, the first problem is always getting the clicks, right? So that's why I always focus on ad copy and getting the click through rate up first. And then I just start off with one landing page, you guys, and once I get to where the click through's, you know the clicks or click through rate, to where it's an acceptable level for me, then I'll go start working on optimizing the landing page. So anyways, Paul, it's awesome because you keep pursuing this ad word stuff, you may end up training us or me, at some point about using bid simulator and that kind of stuff, because it sounds like you're even getting in a little bit further than I have. So let us know how you're doing with it.

How Would You Setup A Revenue Share Campaign For A Home Building Business In Google Adwords?

Mohammed's up, he says “Hey guys, I've been setting up a revenue share Adwords campaign for it while now, it's been active since last Tuesday. Search beta.” Okay, it's a home-building company. “My question today is how long should I wait before change anything or start an alpha campaign, so far I've gotten 11 clicks, seven of them relevant but no conversions. The search point for this industry is low in my area, I've only spent about 50 bucks so far, so normally I wouldn't be too worried but since the home-building business gets the most buzz in the summer months I'm getting anxious. At the same time I don't want to be too hasty with knee-jerk changes.”

Yeah, that was kind of the problem Mohammed. If you went through Local Kingpin, I was trying to force the alpha campaigns too quickly for that. So that's why there's several update videos in local Kingpin, just clarifying, explaining exactly that. That I was trying to force that alpha campaign too quickly and I know exactly what you're talking about in the building industry, the home-building industry Mohammed. I'm working in that industry right now as well. It's like you don't get a flood of traffic for those keywords.

Even in some bigger cities I'm still not getting a lot of traffic, not like I do for tree services for example, which is just crushing it during the summer months. I understand, but the thing is those leads, you got to remember, consider those leads. Like an average kitchen remodeling job on the low end is about $20,000. So a $20,000 kitchen remodel lead, you don't need very many leads to be able to do really, really well or to produce a few leads for the business, for the business to do really, really well. So although we don't get 25, 30 leads a month. Just a handful of leads a month is okay.

Especially if the contractor has any decent closing ratio. You're doing revenue share, which is what I recommend doing and that is something you need to consider. Because it is high-margin, I don't know what your agreement is on the revenue share side of things, but it's very, very lucrative. I know for remodeling type leads, or home-building, general contractor, those type of leads, you're talking about some fairly large contract prices. So if you're on revenue share, you could be making a pretty penny per lead generated.

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Or at least for closed lead, if you're doing revenue share, right. And so, again, I wouldn't, I would be more patient, Mohammed, which is what I learned through the whole Local Kingpin process, was to be patient. You have to determine what the threshold is, to decide or to prove an alpha campaign. What I mean by that is, I don't think 11 clicks, with only seven of them being relevant is enough, unless it was an exact match term on all seven of those clicks … That generated that, an exact match keyword that you generated the click from.

In which case, I would say will that's probably good enough to set up a alpha campaign, but my guess is seven of your relevant clicks, they're probably all not the same search query, they're probably somewhat similar but not the same exact search query so give it some time. Like I said with something like tree services, I might want to wait until I have 30 clicks, and then look at the data from the search query report and determine out of the study clicks I might have eight clicks, which would be almost 25% of them, for an exact match keyword, in which case I would turn that into an alpha campaign.

A single keyword ad group for an alpha campaign, if that makes sense. All right, but for remodeling, it might take you three months to get, or home building, remodeling, that kind of, general contractors, they're all kind of relatively the same and it might take you two or three months to get 30 clicks. So you might want to lower the threshold a little bit, but really the idea is to be patient, continually look at your search query report and you'll start to identify keywords that are consistently being queried and then clicked. Those are the ones that you want to create the alpha campaigns for, but just be patient. Okay. All right, anybody want to comment on that? Probably not. We can get out of Adwords, I think, now.

How Would You Promote A Video That Is Already Uploaded To A Client Channel?

Alright cool. Columbia's up. Columbia is awesome, she's here all the time and she's always very engaged, so once again thanks for being here Columbia. She says “If a client wants to promote a video, which you want to do on your own channel, but they already have it uploaded to YouTube on their own channel, do you need to have them remove it from their channel before you upload it to your channel? It would seem you we get duplicate content strike if you upload a video already on someone else's channel.”

No, Columbia that's untrue. You can upload the same video to as many channels as you want. Now, you might end up, YouTube may … I've never had any issues with it, look, let me explain. When I've taken somebody else's video, downloaded it, and then uploaded it onto my channel, without their permission I've had a copyright strike, or somebody's reported the channel. That kind of stuff, I've had that issue happen but when you've got, when you clear it with your client, and you say “Listen, my channel is built up such that I can download your video, upload it to my channel. You can keep it on your channel to Mr. Client, Mr. Business owner, but I'm going to upload it to my channel as well, because my channel is built out, and it has the authority, blah, blah, blah, it's gonna help to give more exposure.”

As long as you clarify that with them, you're going to have no issue whatsoever with uploading that same video to as many YouTube channels as you want. However, you can avoid even having to do that if you set up to Youtube [like recipes 00:24:01], and those are in syndication Academy in the updates. One of the last two or three months I went through the like recipes again. On how, or like Applets I should call them. And you can just go like that video on the clients channel from your syndication channel.

And it will syndicate their video through your network. I still recommend though, however, that you would upload it to your own channel because that gives you ultimate control. If you just go and set up with the like Applets like I'm mentioning and trigger a syndication through your network because of that like Applet, then you're basically boosting their video on their channel. Now there's nothing wrong with that but you guys know how we talk about always try to maintain control as much as possible. So that's why I recommend always downloading and uploading, just clear it, make sure you get permission from the business owner first, right?

I've had people question “Why would I want to do that when it's already on their channel?” and I explained to them “Because my channel is built up, my channel has all the syndication networks attached. Everything that needs to be done to get more exposure to your video.” I don't talk about rankings much unless that's what they want to hear about. But I talk about more exposure, and if they say “Well, why can't you do that all my channel?” I say “I certainly can but it's going to cost three times as much” or whatever. Like I'll quote them three times what I quoted them originally, because I'll tell them because you don't have all the infrastructure in place that I do. Does that make sense?

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I have never once, in the four years now that I've been doing this type of stuff with YouTube videos for clients, I've never one time had a client come back and say “Oh you know what, I'll pay the extra to have you optimize it on my channel.” Never once, so I don't think you have anything to worry about.

Is It Feasible To Promote A Video Already Up On Someone Else's Channel Instead Of Putting It Up On Your Own Channel?

Okay. “Also, how does this work if a marketer has it up on that marketers channel, but they don't want to take it down or the client does not want to ask the other marketer to take it down, is it feasible to promote a video already up on someone else's channel instead of putting it up on your own channel. I strongly prefer the control of having it on my channel, thanks.”

Yeah, you could. But again I would never do anything to benefit a competitor. Which it sounds like, maybe they had another marketing agency or consultant or whatever doing some work for them. Yeah, you can call, you can do some outreach and ask if they can take it down. I don't know that they'll honor it, but if they're decent people, they should. I wouldn't worry about it. I'd just leave it up, but I'd just downloaded and uploaded to my own channel, Columbia. Look, I like the path of least resistance, guys. I'm like easy, so I try to avoid all that crap if I don't have to. Trying to outreach and all that other stuff. “Hey would you mind taking the video down, blah, blah”, for me just leave it up, what harm's it doing?

Is It Okay To Set Up An Expired Domain To Auto Post Using RSS Feeds Similar To The Way Tier 2 Syndication Networks Do?

In my opinion. In fact, I'd probably go find the video, make a comment with a link to your video on your channel in that video. See if it doesn't get filtered out, right? All right, cool. Ryan's up, “Hey Bradley would it be a bad idea to set up an expired domain auto post using RSS feeds similar to the way your two syndication networks work? Another web two sites can get away with auto posting from RSS but I never tried on a self hosted WordPress site.” Yes, Ryan, you certainly can. You certainly can on a self hosted WordPress site. You can, I don't know why.

Years ago when I did a lot of PBN stuff, we had a lot of automated PBN's that we would do stuff like that with I don't typically like to do that, so much anymore. But you can do that, it's possible. Anybody wanna comment on any of the stuff? Pablo you want to jump in on some of these man?

Pablo: Well, because we do content creation so I'll back you, I'm not a big fan … Let's just say, probably not correct to say I'm a big fan of [inaudible 00:28:08] but of course the relevancy is critical, nowadays and just general content. Well, depending on the purpose to [surf 00:28:20] if you want to fill out the content, your blog or your network so that RSS will work. I guess the concern here is to be good content, it works for a while, so they mix in big chunk of content, but to build an authority, and Bradley, you said you don't build PBN's any longer, and of course I work with those who continually building PBN's. The advice here is to rank PBNs, the authority of the domain doesn't work any longer. To get the site authority, you need to rank your PBN and in order to rank your PBN, you can't really [pause 00:29:10] generate your content. So, that's the answer, so if you want to keep it alive, if you want to fill it in with the content. To maybe get more index, you can post general RSS, but if you want to build the site authority, get it rankings, that will not be enough.

Bradley: Yeah, again I don't like to do the whole automated posting stuff anymore for PBN's, especially tier one stuff, guys. I think it's really important if you're going to be doing that kind of stuff that it should be out beyond tier two or even tier three maybe, because to me I don't like that automated anything pointing anywhere near my money side anymore. I think that something that within the next … I can't predict this but, and we've been thinking this for years now to be honest with you, at some point that's going to become a really, really negative ranking factor.

It is such now, but they're still ways to get kind of around it. But I think it's days are numbered is my point. So I recommend that if you're going to be doing that kind of stuff, Ryan, that you stick with that for like, YouTube networks. If you're trying to add relevancy to YouTube networks, that's a powerful strategy for that because we don't have the issues that we do with self hosted sites. But if you're doing this kind of stuff to build relevancy to a money site, I would recommend that you keep that several tiers out.

Okay Columbia's up again. She says “I have an excellent prospect in a very high ticket tech industry. We're discussing PPC. –

Pablo: Hey Bradley.

Bradley: Yeah.

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Pablo: Sorry, just one second comment. Since you said that, you believe that it's the automated content have number days. So I, probably express opposite, the elevated content is the future of Internet content and -[crosstalk 00:31:05]

Bradley: Let me clarify then, what I meant was just republishing other people stuff.

Pablo: Okay. So I'm backed up, we probably shouldn't, and the way it works, especially the way of worked with the … It still works for local. And so many systems abuse it with the plug-in and cheap [talk-ins 00:31:23], just changing literally name of the cd and … That one will die, I'm surprised it still not. I don't know which part of the local algorithm still keep it alive, because it doesn't work anywhere but in local, and it's just number of days. That's, I agree. Limited time before the [inaudible 00:31:46]. There's something and local addition to make the content works differently than everywhere else.

Bradley: Yeah, but even so, I totally agree with you 'cause we've had people for years now say that for local sites and lead gen sites and such, that they just swap out the city names. They just duplicate the same damn site and I know that that works, I haven't done it though. For years, I haven't done that, because I've always expected at some point that to stop working. Like you just said Pablo, I'm really surprised it still works in their local algorithm.

Pablo: There are a few things that, like overdue to be banned. It's like, remember the law like the exact name domains. It still works but generally, there's some fraction that doesn't work but generally. But it was overdue every year there was a prediction. No longer exact name domains will stop working. When it stopped working, nobody was surprised. Everyone was kind of expecting it for a long time. That the local content, which was pretty much duplicate content, it's one of those. Everyone knows that it will stop working, and there will be no surprise by then, it will be just, you know what, all those thousands and thousands of pages, sites, they will be fixed in no time.

How Do You Implement PPC, SEO and Content Marketing For A High Ticket Tech Business Using Semantic Mastery Programs?

Bradley: Yep, totally agree. Okay cool. All right so let me get back to Columbia's question. She says “I have an excellent prospect in a very high ticket tech industry, we're discussing PPC SEO and content marketing, and will be using lots of networks and other resources from Semantic Mastery and Serp Space. I'll plus one that. What would be the best order of implementing the three areas of PPC, SEO and content marketing, given the resources I can access with Semantic Mastery and Serp Space, and what services should I include to get a highly visible result quickly for the client? “

My go to, Columbia, would be start off with PPC. Focus all your attention and energy on the PBC campaign for the first few weeks just to get it set up. You can get high visibility results quickly with Adwords. Plus that will give you data. We'll show you the keywords that you're getting the most traffic from, the most clicks from. You'll be able to start optimizing for conversions. Then once you have all that data, that the PPC campaign can provide you. You can start working on SEO and content marketing campaign using the keywords and the queries that were identified through Adwords.

The reason I say that is because forever and ever I never did any Adwords stuff, and I would just go in, and I would do market research and keyword research, and all that kind of stuff and I would think that I would know what the best converting keywords would be and all the other kind of crap. And I would start my SEO campaigns and content marketing, which is one and the same in my opinion now, SEO and content marketing and I would be targeting keywords that just didn't convert very well or just didn't really provide the traffic that I was looking for because people were looking for other keywords and other search queries. Until I started using Adwords, I didn't realize how much money I was leaving on the table by not identifying the proper keywords right up front. Adwords will give you that ability, to identify the keywords right up front. You'll know, because you'll be spending money on keywords and clicks, some of them will do a lot better than others. The 80/20 rule absolutely applies.

Where 80% of your traffic will come from 20% of your keywords, and in fact sometimes is more like 90/10. So my point is you don't want to be spending a whole bunch of time focusing on all these other keywords, except for content marketing, it makes sense to focus on long tail terms, but my point is start with where your high-volume traffic and high converting keywords are first and then you can start working your way down from there as far as going towards longer tail kind of stuff for marketing.

But if you build your foundation, you start with those keywords that you know are gonna give you the most traffic and gonna convert the best. Your best performing keywords in other words. You start with those and you focus your SEO attention on that and your content marketing on that, you're going to get the most bang for your buck, and you'll avoid spending time and energy, and money on keywords that aren't going to produce for you. So, again, I highly recommend you starting off with PPC, I've mentioned this many times on Hump Day Hangouts, guys, for most campaigns now, especially if I don't already have a good understanding of the industry, I don't even start with SEO anymore, unless I'm doing some spam stuff with like YouTube.

But for the most part, if I'm gonna go through the trouble of setting up a website or click funnels, funnel or something like that. I'm gonna set up an Adwords campaign to start with and then I'm gonna run a few hundred dollars in traffic through it first, before I start even developing my SEO campaign. And that's just so I know what data, I know where the real traffic is.

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MALE: If I can add something, Bradley, I love this approach from Columbia, way to go Columbia, because you're approaching with all of the tools that you have, and I think we talked briefly about this on the last Mastermind, how you can position yourself from an SEO, or whatever, into a consultant. Into a traffic and business growth consultant. I think this is a great approach by Columbia, because he is saying I can use PPC, I can use SEO, I can use content marketing, you can use email marketing, you have all of these little tools, or large tools.

You have all of these tools to your disposal right now that you can use, right? To bring the client results. That's how you position yourself in a way that you don't have to choose either or, but you can use all of your tools in your arsenal that you have, so that you can bring results fast and then sustain those results of make them grow in time. That's how you get the big bucks, that's how you charge 10 times more than you're currently charging for your clients, because you have all of these tools.

The main point of everything that we are doing, Semantic Mastery and Serp Space, is that you have pretty much a one-stop shop, for all of these little, for all of these tools that you need to grow a business. Not just to get more traffic from Google, or not just to get more traffic from Facebook, or Adwords, but literally to grow a business. And this is how you do it, you go all and with all of your tools and you apply them as you see fit. I totally agree with Bradley, start with a PPC campaign and then you start developing at the same time, you start developing content marketing and SEO.

Because that's gonna kick, you know three or six months down the road. In the meantime you have all of these data that you can use in terms of conversions, in terms of keywords, in terms of product pricing, app sales, there's a bunch of things that you can offer and that's why I love this question. That's why I think that if you are struggling when it comes to approaching clients, if you're positioning yourself as an SEO, just know that you can go bigger, broader, and you can use all of these tools to actually bring more leads and more results.

Nowadays we approach, every time I approach a client, or every time we as a team, Semantic Mastery, approach a project. We say “Okay, we're going to start with this, and that, and that, and that” and we bring results that allow us to leverage all of these knowledge in the experience And that's exactly how you guys should be thinking if you want to grow your business over the next one to two years.

Bradley: Yeah, and last just part of that as far as like, if you start with PPC, or start identifying the keywords where the traffic is, that kind of stuff. Then you can start developing your content marketing and your SEO plan and that's pretty straightforward because that's outlined in the Battleplan, for example. Exactly what we would do for that, far as the steps. Obviously, it makes sense to first identify where the traffic is anyways before going through all that. And, again, that's why I had, for many years, just done it kind of backwards because I never wanted to learn Adwords, it was just something I didn't want to do. And I was always really able to get a lot of success from SEO anyways, without needing to learn it, but as SEO continues to become more and more complex. More and more ranking factors that we have to take into account, all of that, to me I don't want to spend a lot of energy and attention on something, unless I already know, it's going to be successful beforehand.

The only way I could know that now, without setting up a campaign and hoping for the best, if I just started with SEO, would be to start with PPC and just know, again, if you understand that you're going to throw a few hundred dollars in traffic at something up front, expect to be pissing that money away. I mean, essentially you're not because it's research, so you're just spending money on research. Right, that's the way I look at it, its R and D, it's research and development. So I don't mind spending some money up front, knowing that it's going to identify and make my job easier down the road.

What Is The Best Method To Add A Link To Google Maps To A Press Release Via Press Cable?

Okay, Greg's up, he says “Best method to add a link to Google maps to a press release via press cable?” Greg, I would say the same as any other press release service, you just link to the map. What I mean by that, you can use anchor text because it's a Google map, not a website remember. So you can, you can use the short URL, or the long URL, I typically just shrink it down in the short URL for the map, the Google map because it's just prettier and the other one is like dumb long with at signs, and all kinds of stuff in it.

So I usually just shrink it down to the short URL, but then you can do either an anchor text link, or you could do a naked URL, whatever you want. Just add the link. You can't embed it, I don't think any press release service that I know of, at least none that I tested will allow you to embed a map but you can link to it. Again, I don't hesitate to use anchor text links on those because it's a Google property.

Marco: If I can just add a, I'm gonna a little nugget in here for people. Make sure that if you're going to a map URL, that you are using the 301 version of the map. Google has several versions, some of them are 302s and they won't pass anything, you'll throttle it. Right there, if you use that link, but if you go in, I'm not going to tell you how you have to go figure it out for yourself, but if you find the 301 version, of the map. Shorten that and then you're good to go.

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Bradley: Or just grab the long URL and shorten it through the Google shortener. You can do that too. Same thing.

Marco: The thing is. The long URL is sometimes a 302.

Bradley: Oh, really?

Marco: It depends on which one you're grabbing.

Bradley: Right, okay. That's curious because I haven't, I don't look at those every time so that might be something I have to add into my checklist before doing it. That's a good point Marco, thank you. All right, keep moving, we only have a few questions left anyway so.

Would A Spun Press Release Converted Into A Video Plus Embedding It To A Post Cause A Duplicate Content Issue?

Quit this house says “Will this trigger a duplicate penalty? I have an article I want to spin and then convert it into a video, syndicate that video, then embed the video into to the article, then syndicate article.”

Look, duplicate penalties only occur on the same domain. So I don't know specifically what you're asking about, are you talking about syndicating that article to a bunch of different properties and that causing an issue? That's not the issue, the issue is when you have duplicate content on the same domain. So I don't know. Again, it's kind of hard, because I'm not sure where you are talking about using this. Where are you worried about a duplicate penalty? Are you worried about that from it being on other, the same article being syndicated on other properties? Because if so I wouldn't worry about that because that is essentially what the syndication Academy method is all about, syndicate.

Now remember you're supposed to give proper attribution to the original source, wherever it was originally published. If it's a spun article, as long as it's the same version, not like a different spun version on each different property, then you can cite the original source but if you spin it before it gets published on other locations to where it's a different version of the article then you don't to attribute or cite the source because it's a different article at that point.

I don't like to use spun content on anything anywhere near money sites, that's kind of what we are talking about earlier. With automated content as well. What I mean by automated is, again, I mean just republished stuff. Other than my own content from my own syndication network, does that make sense? So, again, I don't recommend if you're doing the spun stuff, if it's purely for SEO stuff, you like churn and burn, whatever, do whatever. But I'm saying, I always look at my … I try to always treat my websites as long-term assets and so that's something I don't like to do.

Obviously we'll use a lot of spun content and stuff many tiers out, but Marco's been seeing in the lab recently, Google's looking back several tiers now. So I'm even kind of concerned about doing a lot of that stuff, two, three, four tiers out. Anyways, I don't know if that was a really good answer to that question guys, but it's kind of hard because I'm not really sure what he's asking about here.

MALE: Yeah, I'm not sure either unless he's talking … If he's saying that the spun version of the article is going to be the video.

Bradley: Yeah.

MALE: If that's the case then no, if you're going to make it a video, why would it be a problem since it's on video. Google's not that sophisticated yet where it's reading video.

Pablo: This is how I do it. There's two, if it's case that of course is not a duplicate content, if it's the same content in the video.

Can You Provide Any Insight On A Low Authority Website That Randomly Started Ranking For A Big Phrase That Was Totally Unsuspected?

Bradley: Yep. Okay, cool, we're almost done. Skye says, and where almost at time too, so this is going to be good timing today. It says “Can you provide any insight on a low authority website that randomly started ranking for a big phrase that was totally unsuspected. The ranking help for a few months then dropped to page three or four for the past 90 days. Engagement signal CTR is the only thing I can think of, no back linking done was on the page and not much back linking has been done to the website, not much internal traffic going to that page, and no social signals to that page.” Yeah, that would be my first guess, Skye. I think that's a pretty logical assumption is to think that engagement slash CTR, click through rate, is the only thing.

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I know we've been playing with some testing, I know Marco's seen it, I've seen it, and Roman from Serp Space, he's done a lot of testing and we've all seen the ability to rank on engagement signals alone and Google now, which is insane. Even for some highly trafficked terms too, wich is nuts. Now, again, the stick ability, the stick rate of that is such that, that's where that creates a problem right. If you get a bunch of engagement, unless it's sustained without traditional SEO, like the links in the stuff that we normally would do, that ranking can start to subside, it can start to drop. That's what I've noticed, but a lot of the times … And that's why, guys, we use CT spam tools, click through spam tools. By the way, we're working on a case study for that in the Mastermind to test various CT spam tools. Anyways we'll have more on that in the coming weeks because we got a test in-progress right now. But the whole point of that is to start to get those engagement signals to help that listing to rank, right?

To rise in the ranks, in which case you can start to back the artificial traffic off because it should be generating more natural traffic based upon its ranking position. The problem occurs when, if it's kind of like a trending term or something that's viral or hot at the moment. Those type of things, you can rank those on engagement signals alone because they get a lot of viral activity, but then when that cycle has passed or whatever, and it's no longer a hot term, the traffic declines, that's when you can start to see it drop. Unless you are sustaining it with additional CT's and engagement signals or doing traditional SEO stuff like backlinking to it and that kind of stuff, which can help it to stick.

At least that's been my experience, I've been playing a lot with, the last few weeks, and I know I've talked about this but with press releases. I notice a lot of that same kind of stuff applies with press releases. A press release will get published, various versions of the published press release, or different media sites that it's been published to will rank and that stuff is very fluid. It shifts around from day to day, which ones are top ranked and that kind of stuff.

What I found is by sending traffic, if you select one of them, and then you send traffic to it, and I'm even sending Fiverr traffic gigs to press releases right now, guys, again, We're going to be doing a whole bunch of training on press releases in the coming weeks. We'll probably create another course for Semantic Mastery, or mastery PR about it, based upon all the testing that I'm doing. But I'm even taking Fiverr gigs from traffic, or traffic gigs from Fiverr, excuse me and sending those to press releases and getting them to stick. I'm talking weeks later they're still ranked.

So, again, personally, based upon your question, Skye, or your comment, I would think that it would be click through rate and engagement signals but without obviously analyzing a little bit further, I couldn't tell. What do you guys think?

Pablo: I'll jump in. So [inaudible 00:49:55] internal structure, [inaudible 00:49:58] usually refer to the well thought architecture, but any internal link is in some way a structure. So, let's say, if you get a link, or again we're not seeing the site, but you might have a link from the high authority [inner page 00:50:13] and the page itself, let's say the homepage, it might [inaudible 00:50:18] for this term because the Google map now assessing the content.

But the page itself, the high authority page internally linked to other page that Google considers to be very valuable for the specific term and that might be another factor to what adds to the ranking of the page. Well, there are no external links built to the page. Although, I will also support that the engagement is extremely important nowadays.

Bradley: Yep. Quite a shift in how the algorithm works, guys, in just the past few months we've seen a lot of shifts. Different things that we can manipulate for ranking signals and it's in Google's attempt, as always, to try to reduce spam, but it's our job to figure out how to spam what they tell us can't be spanned. You know I mean? [crosstalk 00:51:19] You want to comment on that? Okay, he must be muted, I'm sorry, Pablo, were you going to say something?

Pablo: I was about to say there that the engagement and interactions, my view of this is Google is building links and will be building links, but how they view links is changed and evolved over time. Started with a simple link, then they were using anchor text as an indication what kind of type of link it is, then they moved into analyzing the content more and more, so they now can tell the context of the page, link in page and how relevant it is to decide is promoting, when they try to move a lot of link spam, they moved into the main authority.

This is where we see, the fact that like early PBN's kind of dominate the [menu 00:52:23] building. The next step, the current step is just evolution of how they treat links. They have engagement as a multiplier to the value of the link. So maybe view traffic is still kind of a way of traffic to your specific site, but it's engagement through all of the links. In the past you build 200, 300 links and depending on the main authority, every link will have value and will be combined value of link and profile.

We can do exactly the same now in terms of engagement and traffic. So the page that has the link to your site, get engagements, and very often it's not necessarily even click through to your site. Although click there is great, any interactions with the page containing the link become value multiplier to the link. When Google said that they were going to kill, they will stop penalizing PBN, any sites penalizing links. I think this is exactly what they meant. Since they shifted towards a measurement interactions with the page, they said we're going to ignore them in the real-time. How it is, no interactions with the page, no click through, and no activities on the site, no value. There's a spike in interactions, spike in activity, the link has large value. Time goes on, the page goes in archive, nobody visits the page. It just naturally losing the value.

Then there will be … If they continue, not if, they are moving to this direction because they have so much of the data from Chrome, from Google analytics, from android, from all over. It's just natural way knowing 80% of the links, and they'll be chasing to analyze every link for way so long. Now they're gonna be just [inaudible 00:54:30].

Bradley: Yeah, I totally agree. That's real interesting, like I said to see how it to evolving, guys. It's kind of fun, this cat and mouse game that we play. It's becoming even more tricky so to speak but –

Pablo: Bradley, I don't know if, since you mentioned the[inaudible 00:54:49] so we released a couple months ago, a couple weeks, two, three weeks ago. Our diversion of interaction, and activities in the [inaudible 00:55:01].

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Bradley: Yeah, I saw you have your traffic tool now, Insider Rankwiz or whatever. Pablo, just so you know, the CT spam test that we're doing, is going to run in phases. We got the first phase running now. Once the winner has been identified from that, we are going to compare that against a few other tools and yours is already in queue to be one of the next tools we test.

Pablo: Because we have a variety of campaigns and the premise, the idea we built in our tool is not specifically sending traffic to specific page. That was working eight, ten years ago when the early CTR simulators were searching Google and clicking through, because Google will mostly rely on the activity … Way before RankBrain, Google would measure interactions all the specific to search results and CTR simulators more popular 80 years ago. The approach was all kind of the same, and the traffic end up on the same page through the one property, Google search and that's great.

Now when there are variations of different traffic sources it could be perceived maybe by literally sending traffic to your site, which is not what we put in the concept of our traffic simulator, as I said if you look at the traffic interaction with any of your banklinks, as your value multiplier, it means that you're not going to raise the value of the link by multiplying that many times, extending traffic. But the same as, compiled with that, if I could have several tools, links, and you can raise it by 10% the value of the link. The combined effect of the link and profile will grow tremendously, so we sent traffic because we have all the link building stuff, we send traffic, we have several campaigns including visit and click. So our concept is specifically sending interactions through everything that is linking to your site.

Speed Test For Responsive WP Theme Versus Responsive HTML Pages

Bradley: That's awesome. All right, we've got to wrap it up, guys. The last thing, let's see, Paul says “Hey Bradley, I've been running a test with between a responsive WordPress theme versus responsive HTML pages and I'm seeing a little boost with my campaigns. Also when I test page speed with Google page tester …” Which by the way, Paul, the Google page speed tester is Junk. Maybe try like GT metrics or something. Or what is the other one, Pingdom? Something like that to check page speed, I know the Google tester we had, Clint Butler, on one of our mastermind members do a guest presentation on one of our Mastermind webinars, I don't know, about a month and a half ago.

He's a savant when it comes to page speed stuff. He's awesome and he was talking about Google page speed tester being junk. Check that out, just check out GT metrics and stuff like that, it should help. Okay. All right, guys, we've got to wrap it up. It's five o'clock, there's no other webinars today. I think we're good until next week. Am I right? Do we have anything scheduled between now and next week?

Adam: Looking right now let's see what we got. Nope, we are good.

Bradley: Okay cool. All right, well, everybody enjoy the week and we'll see you all next week. Thanks Pablo for being here.

Pablo: Thanks, guys.

MALE: Bye everyone.

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