Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 143

By April

Click on the video above to watch Episode 143 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 

 

Announcement

Bradley: Fifteen times from another one.

Adam: All right, everybody. Welcome to episode 143 of Humpday Hangouts. This is the one where we curse automation! Anyways, no, just kidding. Automation is awesome, we use it, and I love Zap Year. That's all I'm going to say.

On a more regular note, let's go down the line here. We've got almost everybody. Hernan, how's it going man?

Hernan: Let me unmute myself and then I can say hi.

Hey guys! What's going on? I'm here in Florida enjoying the warm weather, the humidity and all the good stuff. Happy to be here!

Adam: Alright. Marco, what's the weather update for you?

Bradley: He's muted too.

Adam: Got you.

Marco: Sorry, my bad.

Adam: There we go!

Marco: It's beautiful, as always here. I just posted a picture from my balcony. I took it yesterday afternoon. It's a bald eagle spewing ash, it's like right over the roof tops where I live. It's awesome!

Adam: Alright. Awesome, but hopefully safe?

Marco: Oh yeah, it's blowing the other way.

Adam: Good deal!

Roman, how about you man? How are things going?

Roman: Not bad. Just keeping busy.

Adam: Sounds good.

Bradley?

Bradley: Great, man, I'm doing well! Excited to be here. We got also the Rank Feeder bonus webinar is immediately following this, just kind of a little announcement for that. I think we're going to open it up for everybody to join, though, so if it's not just four people that purchased … because you guys will be able to glean some information from the webinar whether you end up using Rank Feeder or not, so we can actually just take the event page URL and drop it right here on HumpDay Hangouts for anybody that wants to attend. Just be prepared for that. That's coming up immediately following this, so at five pm.

Adam: Bradley, do you mind doing that while I'm going through some of these announcements?

Bradley: Sure. I got it.

Adam: That's awesome. Everybody, if you didn't attend the webinar with Lisa Allen, Rank Feeder, and Authority Sniper, you should definitely check that out, I'll have that reply on as well. Then if you're interested in how some of this stuff is put to use, Bradley's got some stuff he's going to cover on this webinar.

Bradley: Yeah. Very specifically, it's for how I use it to automate MapsSCL, so basically for any sort of local business that has a maps listing that you want to help to push that, you know that three pack is a way to automate a lot of the off page stuff. It's freaking amazing. Anybody can attend and they can see how I'm doing this setup during the webinar.

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Adam: Cool.

All right, and if you're new to HumpDay Hangouts, if you're new to Semantic Mastery, we just want to say first of all, we appreciate you watching. I know a lot of times we hear from people like “Hey, I was watching for three months and then I decided to join the Facebook group and I'm asking this question.” All I got to say is speak up, if you've got a question, get it down. We get these events up usually within a day or two so people can ask questions throughout the week. Happy to have you here, even if you do just want to watch, but if you ever have questions, feel free, get them down because it's first come, first serve. Sometimes we get so many we can't get through them, I just want to make sure that new people understand that and have a chance to get on there.

Also, if you haven't yet, check out the battle plan, the SEO blueprint, I'll put a link down for that. We've got a coupon code for people who are following Semantic Mastery, come to Hump Day Hangouts and we'll save you seventy-five bucks, which is pretty awesome.

Then of course, we've got Serp Space. If you haven't created your free account over there, head over there. There's free tools over there. Roman's here, so he can talk about that if anyone has any questions. That's where all the done for you stuff is, I have IFTTT syndication networks, done for you RYS, just a whole bunch of stuff, and we've got some crazy stuff coming up in the future, which we'll just leave it at that.

The last thing, if you have questions throughout the week, check out support.semanticmastery.com. Occasionally, when we see questions that are good questions, but we frequently see them, we pop them on to that site so people can just head over there, check it out. We usually have a snippet replay or maybe a diagram, or something help explain it.

Bradley: Yeah.

Adam: Cool, and before we get going, I think Marco you had a couple things you wanted to touch on, right?

Marco: Yeah. Number one, we have moved for relief state of our riots reloading, simply because we want enough time to do a quick case study for a massive keyword, so it's sink or swim. We're going to need a little bit more time, so we're moving it a week to August 28. It's only a week, that should give us enough time to work it out. Then the other thing is, we're going to have Brad and Mike Pierce, they were on with us last week for HumpDay Hangouts, we're going to have them in our MasterMind webinar next week and they're going to come and drop some knowledge and give us some tips here and there and a little bonus they have planned for us. I'm really looking forward to that and we're in the MasterMind, make sure you book it in your calendar, you bookmark it. If you're not in the MasterMind, I suggest this is a really good reason to be in, because we have this level of people coming and dropping knowledge in our MasterMind. Be there or not, and miss it.

Adam: Cool. Chris, Hernan, Roman, Bradley, you guys got anything else we need to cover before we dive in?

Bradley: I do not.

Hernan: I do not either. Let's go.

Chris: I'm good, great to be here, let's get started.

Adam: All right, let's do this.

Bradley: Okay, cool, well let me grab the screen and lock it. Sorry, I'm kind of working in the background, still preparing for this webinar that we got coming up.

Adam: Share full screen.

Bradley: You guys should be seeing the event page now, correct?

Adam: Correct.

Hernan: Yeah.

Do You Or Do You Know Of Anyone That Will Do Website Reviews For SEO?

Bradley: All right, cool. So, RoyDS, he's up first. He says, “Hey Mentors, do you or do you know of anyone that will do website review for SEO. I just completed my first client's website, it's a dentist. I created a blog and a sub-domain and mirrored the main site in terms of silo categories I commissioned Serp Space to create a TO1 network with the blog RSS feed as the source trigger. Just wanted some assurance that I set it up correctly as this is my first client project. Thanks, Roy.”

Well, if there's anybody here that wants to chime in on that, that maybe perhaps would want to reach out to Roy DS and offer to provide some analysis for him, that's certainly doable. I don't have anybody in particular that we could send you to, unless one of you guys has a suggestion.

Roman: Not yet, but it's something I'm looking at adding in the Serve Space. It's on my radar within the next six to eight weeks.

Bradley: Yeah, that's something we should talk about as well. Might want to make a note of that for our next meeting.

Adam: Definitely. I was going to say that, Roy too, this is good reason if you can join the MasterMind, if not … but having a network, obviously you noticed now, but starting maybe if you can join our Facebook group or something, start networking in there so that you can kind of build out. Find that people with strengths you don't have so that when you come across this, you're not scrambling. I understand where you're at, everybody's been there, but it's a good reason to get into some groups, start kind of networking and talking to these people. I think it'll work out.

Bradley: I believe he's in the syndication academy group. I remember specifically answering a question for him in the group.

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Adam: Yeah, so I would start there. I think that's a great place. Start meeting some people and do your due diligence. As much as we want to trust everybody, make sure you talk to them and maybe do a Skype call or something.

Bradley: Yeah, make sure they're not full of shit is basically what …

Yeah, so that's what I would do, Roy. Networking with fellow members of the groups is one of the best ways to kind of expand your network and it actually can open up a lot of opportunities for you to start creating additional services or selling additional services because if you have a good connection that can handle stuff that you don't handle typically but you know that they're a good source, or a good provider for you, then that's something that you could also add into your marketing mix so to speak, because you could outsource it to a provider. Again, it's really beneficial for you to try to network with other members as much as possible. I would do what Adam said and just start there.

Where Do You Add Links When Syndicating A Blog Post Via IFTTT?

Mohammad's up next. He says, “Hey guys, when syndicating a blog post, where do I add a link? I'm using a tier one network so I often use anchor text linked to a top-level page. I Remember hearing somewhere that it's best to have the link near the beginning of the post when syndicating. Is this true or does it matter where I add the link?”

No, it doesn't matter where you add the link, to be honest. I've never seen any difference between adding it at the beginning or adding it at the end or somewhere in the middle as far as the power of the link. Personally, I've never seen any difference. The traditional thinking, the conventional wisdom, has always been that the first link in the text is always the one that's given the most weight by Google. That's been the conventional wisdom. Again, I've never seen first hand that to be the case. I have followed the traditional wisdom for years though, guys, I've always wanted to try to put my most important link towards the top of the content as much as possible. Just so you know, I followed the traditional wisdom or conventional wisdom as well.

However, we recently, last week on our MasterMind member, we had the inventor of Cora software which is an amazing software, it pulls back so much data it's un-freaking-believable, and it scans data on all one hundred top results for whatever keyword and it basically correlates all of the data to the ranking positioning. There's like the coefficients and all this stuff. It's really geeky, mathematical stuff, but the dude Ted that developed it, he's a supergenius, statistical genius, and he put this thing together and it's awesome. He's even stated through many of his own analysis that the same thing is true. There's not more weight given to the first link than there is to another one, but you can follow the conventional wisdom if you want or not. It's entirely up to you. I don't really care where the link goes anymore, it doesn't really matter to me, but the best place to add a link really is just where it makes sense, is the way I look at it. If the keyword naturally occurs in the article, then use the contextual link. Use that keyword as a way to link up to the silo page, or whatever page it is that you're linking to on the site, right? Could be another post for that matter. If it's a natural occurrence of the keyword, then that's a great place to link.

However, I've mentioned this on various Hump Day Hangouts as well: There's three different types of links that I typically try to use within the curated blog posts, excuse me, that whenever I'm content marketing for syndicating purposes. That's the traditional, contextual link, which is the one most used, the one that's most common, and that's just where you link within the content. Then there's also a curated style link, so just like when you curate content, you cite the source that you're curating, so basically you copy a snippet of text from the article or … could be media, I don't recommend doing images, but it could be video, could be slide shows, could be whatever. You embed that, or add that to your post, and then you cite the source.

Typically, when you cite the source, you're either going to link to the author name or the title of the post or a page or whatever, and that's usually going to be the actual anchor text for the link. That's a great opportunity for you to be able to curate your own site content into a blog post. There's no rule that says you can't do that. What I recommend doing is if you're doing a blog post about a particular topic that you have a service for on the site, so like a top level page that's got it's own dedicated page for that particular product or service, now you're doing a blog post about it, you can actually copy and use a snippet of text from that page that you're linking to, and then use the page title or whatever else as the attribution link so that you're citing the source, which is just another page on your blog. That's a great way to add some diversity to your links, guys, your internal links.

Lastly, the third place that I like to use inside a blog post is like a recommended reading or resources box at the bottom of a post. Again, I say box, but really it's just you can say something like “Recommended Reading” or “Related Resources” or whatever. Anything like that and then put a little bullet point list and add anywhere between three to six URLs of other outbound links, and obviously you can mix your own internal link to there as well. You're just linking out to, again, relevant content. Don't worry about whether it's .gov, or .org, or Wikipedia pages. That's fine if you want to do that, but I prefer to find relevant content that reinforces the blog post idea or topic, and link to those and then you can mix your link into one of your internal pages into that little recommended resource area. Again, guys, that just gives you three different linking methods within the blog post to link up to your money sites. It just adds diversity, especially if you're syndicating it and if you only got a few pages on your site, you don't want to continually hammer those pages with blog posts and keyword anchors. You just don't want to do it. You want to add some diversity. Anybody else want to add a comment to that?

Hernan: I think you nailed it down, Bradley, because I agree with you that's pretty much what I do.

Bradley: Yeah.

Okay.

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How Do You Syndicate Facebook Post To Google Plus In IFTTT?

Let's see, Mohammad's next question is: “In one of the advanced training videos in Syndication Academy 2, BB shows how his gym client's Facebook posts were automatically being posted to Google+ with NAP included via IFTTT. I tried making the applet the way he said, but I've been having trouble making it work so far. Can you show me how your Facebook posts to G+ applets are made or maybe a link to the applet?”

Well, I can't show the applet anymore unless I buy a creator account or whatever, because they just don't allow you to share URLs anymore. The ones that are in the workbooks, if they still work, great, if they don't you have to manually create the applet now, that's just the way that it is. It kind of sucks, but it is what it is. As far as that, it's just use Facebook as the trigger, and then you set up the Google+ applet. Basically, you post to G+ via buffer. You would do a Facebook page trigger, and then it would be any new post or any image post or whatever it is that you decide you want to use as a trigger. I do any post, because I really don't care what the Google+ posts look like when they're syndicated to the Google+ page from buffer. I don't care because Google+ is a freaking ghost town now.

It used to be that the Google+ pages were viewed because of Google Maps. The normal consumer, normal non-internet marketing people never really used Google+, you know what I mean? People were exposed to Google+ mainly through Google Maps when they were doing searches for local stuff because it used to be the Google+ page was what was integrated with Maps. Now that Maps is completely its own entity, in other words, it's separated, Google+ is still connected via the backend, but it's not publicly visible. You have to go out of your way to find a Google+ page now. A business page, not a GMB Maps page guys, I'm talking about a Google+ page. You have to go out of your way to find that now as a normal consumer.

My point is, nobody sees those anymore, so I don't care what the posts look like. If you're concerned and you only want the posts to look good, then you would use something like image only posts. Then all you do at the bottom of, here I actually got this pulled up I believe. Well, no, I don't, but let me just show you real quick.

I got the buffer app here. Let me show you what this looks like. This is it. This is using RSS to Google+ via buffer. I know this is probably small on your end guys, and I'm sorry but this is in Browsio so I can't zoom in on this. Essentially, that's what this would look like as an NAP in the “add-to-buffer” section of the applet, where it says “update”, you're just going to use the entry title with Facebook as the trigger there's going to be different ingredients there. I don't remember off the top of my head what they are, but all you do after in the update section, you're just going to add your NAP data like this. You don't need a link, all you need is your name, address, and phone number, and you're going to want to … Line breaks don't work in buffer, so you have to use commas and spaces because otherwise if you add line breaks it's just going to mash all the text together when it posts to Google+ so it makes it pretty much unreadable.

Again, I don't know how that effects the SEO of this post when all the text is mashed together, so just space everything out. Put commas and spaces and whatever, but that's basically all you do, just click save. And then every time a post is made on Facebook, it should syndicate to the Google+ page and it should include an NAP at the bottom of the post. Okay? That's basically how you do it. Very simple to set up, I don't know why you're having trouble. Guys, also remember inside a buffer you have to set your posting schedule, how many times it posts per day. If you're adding posts, but you only got, I think by default there's two posting times per day inside a buffer, but you can go in and set up eight, ten, twelve posting times per day, and I would recommend you do that, especially if you've got something that's automating posting to your Google+ page, because otherwise you'll have dozens or sometimes hundreds of posts back up because it's only pushing out or publishing one or two or whatever per day. I usually set up eight or ten posting times per day for every Google+ account through Buffer.

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Should You Limit Manual Checking Of Rankings?

Okay, last question. “I had a question about Serps awhile ago and I talked about how I got anxious watching my client's position rise and fall constantly. While you guys were discussing it, someone, I think it was Marco, mentioned that he hoped that I wasn't actually typing in the keyword in check manually. I use Pro Rhyme tracker but I do sometimes search manually too. Is that a bad thing or should I limit manual checking?”

You know, to be honest with you, I don't have any problems manually checking, I check my stuff all the time. Personally, I don't care at all, but I also use Browsio for a ton of stuff where I'm always in other accounts with proxies and stuff like that. Personally, I don't worry about that, but Marco if you want to expand on why you gave him that warning?

Marco: Because if going in time after time … If it's dancing, and you're going in there and you're checking the same thing time after time from the same IP, your IP is going to get tagged and it's more than likely that Google is going to know exactly why it is that you're looking for that search result. If it dances and you go to your program tracker or whatever it is that you're tracking, and you don't see it there, so all of a sudden you go do a search and it's not there, so you go and try to find it, all of that activity is logged from your IP unless you're taking steps to hide it, right?

I suggest why, if we have a program tracker that's tracking it, and you're getting the data from there, why go in and manually try to push it? The visit isn't really going to count, you're not helping anything by going in, and doing the manual search for it over and over and over again, which is what you tend to do when you're surf watching.

Bradley: Makes sense. Okay. Good questions, Mohammad.

What Is The Reason Why A Link Becomes Unclickable In A YouTube Description?

Quit the South says, “I wrote a description in YouTube but the link to my website on the first line was not clickable. The other links further down in the description were. Is there something I did wrong or is this what normally happens?”

No, there's something wrong with the URL apparently. Go back, double-check for typos, and I'm pretty sure you probably did that, but I've never seen that happen. Period. If it's a valid URL, it should be clickable within the description. The only time I have ever seen a link that's not clickable in the description is in the meta description in the Google Search results for a video. If you put a link first in the description, and then you see your video in Google Search results, you're going to see the results in the meta description but it's going to be non-clickable. That's the only time I've ever seen that, not in the actual video description itself. That should be a clickable link unless there's a typo. That doesn't mean that what you're describing didn't happen, I'm not stating that at all, I'm just saying I've never seen that happen, period. Anybody else?

Roman: No, I would check, yeah, that it's formed correctly. I forget if you need to use the http with the YouTube links, but just go back and check it. Make sure something's not out of line. If you copied and pasted, maybe something got messed up?

Bradley: Yeah.

How To Use Google Sites In Promoting A Video Or Website?

Columbia, what's up Columbia? Plus one and I don't even know what the question is yet! She's always coming. “Could the Google sites you showed on Monday on your webinar could be used for LeadGen? Could you explain exactly how they could be used to promote a video or website?”

They could be, Columbia, think about it. First of all, remember the webinar we did with Peter Drew about the G-sites builder or G-sites creator or whatever, you can customize your own html templates and use it with that software, which is awesome. We've got a couple, we've got a Jessen, which is our drive stack builder and we've also got another guy, Caesar, that works with us. Those guys can make beautiful templates that we can add to the G-sites builder that are basically like, we could build these mass Google sites with this software and have them look like landing pages. Like real bonafide landing pages, and that's just a matter of adapting html, creating a template that then you can add to the software. You can absolutely use them as landing pages, and LeadGen and that kind of stuff, but even if you were just going to use the default settings, which is the default themes, which are kind of ugly, the idea with that would be to still take up more real estate on page one and push competitors off, if that makes sense. You could absolutely use it for LeadGen for that reason, just to take up more real estate, more of the ten slots on page one, right, push competitors out, but you could also customize it to be made to look like a real bonafide landing page. That's certainly doable.

How could you use these to promote a video or a website? Well, remember it's a Google property, so first of all you could embed YouTube videos inside the G-sites, which that's a great ranking signal. Also, you can use the Google sites to create backlinks to your videos, so besides the embeds, you could also link within the content so use contextual links, anchor text links and such to link to your videos as well.

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The same thing for your money site, you can do the same thing, you can set up as we were talking on the webinar, you can even run a campaign for your keywords with the G-sites builder and then give it a few days, and actually it's a few weeks. With Google sites, there's a lot of initial dancing. You've got to give them time and be patient to settle in. Give it two to four weeks and then go back, use a rank tracker or something so you don't gotta do it manually, but go back and check on the rankings of the different keywords for all the different sites or pages, depending on how you set it up, on your Google sites and then the ones that have ranked well but not ranked to where you want them, the ones that are kind of risen to the top but maybe aren't where you want them to be, then you can go back and duplicate those campaigns and use those pages or Google sites, again depending on how you set it up, as the target URLs for your next G-site campaign.

Basically, you can build tiered links with Google sites to a sites.google.com site so there's a multiple things that you can do with it. It's just like any other link-building tool, so to speak, except it's just using Google sites only. It's just a very powerful method, as we've proven with RYS Academy stuff.

Marco: Yeah, that was going to be my comment to her. The whole premise behind RYS academy is to use the power of Google and Google's love of Google to rank in Google. It's what we do. It's what we always do, and so these rank, they rank really well, but they don't look the best because you're limited in what you can do with the code, and in the templates and a whole bunch of things. It's very limited, but you can still work with them, you know, you can still, if you put the phone number in there, sorry, name, address, phone number, calls to action, images as calls to action, do anything that you can to increase your conversions once it's ranking. That's how you make it work for LeadGen. You rank it and make sure that people who are visiting have a way to reach it.

Bradley: Yeah. And again, if nothing else, it's used as a way to push other listings off page one.

Is It Considered A Spam When You Link Out From A PBN To A T1 Network And Use 20 Tags?

All right, so Asi's up, he says, “Hi all, I have a question. If I link out from a PBN to my tier one network and use twenty tags, that gets an additional twenty links that link out. Is that considered a spammer by Google?”

“If I like out from a PBN to my tier one network” … Okay, so since you're adding a post to your PBN and you have a bunch of tags added and you set your tags, well whether they're indexed or not it doesn't matter. Each one of those tagged pages that's created will contain that post text which will also have a link. That's a good question. I was never a big user of tags on PBN's and even if I did, I would always set my tags on PBNs to “no index”, but I never tested that so I don't have really an answer for that. What do you guys … I'm curious to hear Hernan, Marco and Roman's opinion on this.

Hernan: Yeah, if I could add this real quick, I always set my tags to “no index” because they will create duplication content issues, like WordPress is a machine when it comes to duplicate content issues so I set my tags to “no index” and I also set them to “no show” so whatever, I plug in “no show” on the sidemount. You know? So no index to follow, you know? That's my stance on the tags in [inaudible 00:27:37] and on other works, what they have said.

Roman: Yeah, so with tags it's interesting because in my mind it really comes down to if it's indexed or if it's not indexed and if you're going to use an exact match anchor, what kind of anchor, what does your anchor itself look like because that's what's getting duplicated.

Bradley: Right.

Roman: So if you sit there and you put an exact match anchor and then you duplicate that an additional twenty times, well now you've got twenty one backlinks that you know of that's going to these things with an exact match anchor. In no world is that good.

Bradley: Yeah.

Uh, Marco?

Marco: I think that pretty much covers it. I don't do too much with tags, I've been playing with them, but it's in foreign language and in foreign language all bets are off, so I can't comment on …

Bradley: Typically, guys, I agree with Hernan. For PBNs and stuff I always set tags to no index and also not to show in the site map. I'll leave it to follow but no index. I don't usually use tags. I don't really do a whole lot of PBN stuff anymore anyways, but even when I was doing a lot of it, I wasn't using tags much for that. Where I use tags, very strategically, is on money sites and in using the tag pages and setting canonicals, which you can do with most of the SEO plugins. Yoast does it for sure, but that's when a tag's page is created, or a tag is created which in turn creates a page, you can go to the post tag tag's menu or dashboard, go locate that tag and then go to edit the tag, and in the advanced section you'll see a canonical, you can set a canonical for the tag. That's way too much manual work, and that's why I didn't do that with PBN stuff because every time I would go to create a back link, I would have to go in and manually add canonical tags for every single, or add canonicals to all the tags. That's just way too much manual work, so that's not something I would do.

On money sites I do that often where I'll set up tag pages and canonicalize them and then use the tag pages as target URLs for link building because then it's not a physical direct link, so in other words, instead of creating an internal link, contextual link from the post itself and then using the tag pages, which you could do as well, but what I'm talking about is just having tag pages that may not even contain a link, like a contextual link to a particular page on the site, but I can still canonicalize those posts or those tags, excuse me, to that page so there's no physical hyperlink between those two pages. It's a canonical, which means I can build a ton of links to that tag page and it's going to transfer the authority to the canonical but you won't be able to see it in any back link analysis tool. At least as of yet we don't know of any tools that will do that. That's kind of the reason why, the way that I use tags, but that's not specifically the way you're talking about Asi, so I would recommend not doing that, and I think that's the general consensus here. Good question though.

What Google Map Should You Use To Embed It In Websites Submitted To Serp Space?

Keith is up, he says: “I've created a Google Map on my RYS stack. Is this the map I would submit to Serp Space to get embeds or should I create one in Google MyMaps and submit that?”

You can do either one, right Roman?

Roman: Yeah, I say you could do all of them.

Bradley: Yeah.

You could do either one.

Roman: I personally love to create MyMaps and use those.

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Bradley: I've been doing more of the GMB Maps because all the local stuff … I haven't actually created a MyMap for all of my stuff yet, I'm doing a lot of testing right now without doing that stuff, but I've been doing it and getting good results with the Rank Feeder strategy in conjunction with press releases in conjunction with Maps Powerhouse map embeds for the GMB map. I've been having really good success with that over the last couple projects that I've been testing with. Yeah, you could use MyMaps as well. Remember guys, MyMaps has some pretty cool SEO tricks that you can do with those as well. I can't get into it here, but if you're familiar with RYS Academy, you'll know what I'm talking about.

He says, “If I was embedding a map on my website, which one of these should I use, Google MyMaps or the one created in your RYS stack?” If you have an actual Google My Business profile for the website, I would embed the Google My Business map instead of a MyMap or the one created with the RYS stack. If you don't have a GMB page or profile for that business, then you could use either one. Which one would you guys recommend?

Marco: I recommend MyMap, especially since he got a stack done. There's something very special that takes place from the MyMap up to the GMB over to the website and back into the drive stack when you do it that way. If you don't do it that way, then you're not completing that power loop. I don't know what else to call it, but it just works wonders when you do that because you're creating actually a link-juiced loop, a power loop that just keeps pushing back and forth, back and forth, into relevance back. All of the relevance will be in that drive stack, right, because it's going to be just … I don't want to expand to depth, but it's going to be full of great things that will help you rank, which then gets carried over to the GMB, over to the website, and back. I'm not going to share anymore until RYS Reloaded is ready to go.

Do You Need The Geo Location Modifier In The Anchor Texts?

Bradley: Yeah. Okay, next question and I'm just going to read the question because I don't know how to say that: “Hey Bradley, if I were to write my homepage for keyword ‘Huchong Cleaning Service', with syndication network do you create a [inaudible 00:33:47] and link to the homepage with the keyword ‘Huchong Cleaning' so when the post syndicated it has an anchor text blah-blah-blah cleaning service in it, or should I strip out the geolocation modifier and just use keywords like ‘cleaning service', ‘best cleaning service', ‘home', in my inner post and link to my homepage?”

That's a really good question. Okay, so what I would do, and this is how I recommend doing it always, guys, for the first post that you would syndicate, I would go ahead and use the full anchor text, which you're putting here, and that would just be there as one occurrence of that, right? It goes out across the syndication network assuming that you only have three blog channels in your syndication network, Blogger, Tumblr, WordPress, you're only going to get the internal link and then three web2.0 links with the exact match anchor text. I'm totally fine with that.

However, going forward beyond that first post, I totally recommend staying with the high-level terms without the geographic modifier. Here's why: Guys don't typically link with geographic modifiers internally unless you're an SEO. They typically won't link with a geomodifier. Usually it's not even included in the text that often unless you're in SEO because it's clear that the site itself, it should be very apparent to the visitor, especially if it's a local site in one location, guys, that the site is talking about one location. It's not necessary to beat Google or a visitor over the head with the fact that it's this city here, because they already should be aware of that by the nature of being on the site. Typically, again, my first blog post to go out will have an exact match if it naturally occurs. I'm not going to force it into the text, but then going forward I always try to keep the broad terms, market level type terms instead of getting real narrowed down. Also, generics brand terms can also be used and also naked URLs. Remember, if you're going to be syndicating posts, guys, you might want to add a little bit of diversity even into your internal linking structure, right?

Personally, I try to use an exact match anchor usually just on one post. It depends, if I'm continually content marketing, then it'll get mixed in there occasionally, but for the most part, I'll stick with the higher level terms without the geomodifiers or I'll mix it up and a brand anchor or generics or even naked URLs. Any comments, guys?

No. Okay, cool. “Is it very unnatural to do a linking on my homepage with these keywords?”

No, not at all. It's completely natural to link with the keywords themselves. Again, just adding a local modifier to all of those occurrences, that's unnatural because people aren't typically … when somebody's talking about a cleaning service they're not usually going to include the city name every time they mention a cleaning service, you know what I mean? Unless that's the name of the actual business, but that's why I recommend not … If you have an control over it, not naming business names or brand names with basically a flat out keyword. I usually try to add some sort of branding capacity to the name, if that makes sense, that gives it it's own brand so there can be a partial match, but I don't recommend doing exact match keywords for business names. Again, sometimes you don't have control over that, so …

Would A GMB Listing Be Affected If You Set A 301 Redirect To A Site Linking The Listing?

Okay, Johnathan's up, he says: “If I was a 301 redirect an existing website that has a GMB listing in spot one or two to a new website in the exact same niche, would the GMB listing be effected or removed?”

Yes, it could be Johnathan.

“Also, the new site would have a new phone number and so would change the phone number and the GMB listing, would that effect the listing much?”

Yeah, I mean, here's the thing. If it's the exact same niche, but you're redirecting the old to the new and you update … all of what you just said is the proper procedure if you're just swapping out the website and perhaps maybe the service provider and something like that and they're going to have a different phone number, different website. Just understand chances are it's going to, first of all, it's going to affect your ranking in the Maps. Most likely it will, anyway, more stranger things have happened, I can tell you that. It may stick, but most likely it's going to do significant bouncing because that's a structural change, right, and so you should see a lot of dancing from that.

Here's the other thing: remember, Johnathan, if you're changing the website address and the phone number, any existing citations on the web that you built are all going to have to be updated because now you can't just go and start creating new citations … Well, you can, but it's not going to help when you've got other citations with incongruent or incorrect data. It's more important to fix existing listings than it is to build new ones, when it comes to Maps ranking. If you're going to redirect the URL to a new site and you're going to change the phone number, then I would highly recommend that you also … I mean, it's going to dance regardless, but unless you go and correct all of the existing citations, and I can only assume if you're ranking in spots one or two that you already do have citations built. You're going to have to go update those as well. I personally recommend that you don't do that yourself, higher a service like Loganix, for example, to do that because they'll do it a lot more efficiently with a lot less headache.

Anybody else want to comment on that?

Marco: As a takeaway, I would say, as you were saying, that it's more important to fix your existing citations than to create new ones. That's usually the case with SEO, right? It's more important to fix your own website because you have missed opportunities there that you can actually go for. I'm not saying that fixing your citations, usually getting your citations done and it's easier than fixing the existing one, right, unless you get Loganix doing it because those guys do a great job, but what I'm saying is that's usually the case with SEO. You want to work on your assets first because most often than not, you have a lot of missed opportunities before going out there and building new back links or getting more citations, whatever that is.

Bradley: Very good.

How To Create A New IFTTT Applet That Connect RSS To Instapaper?

Okay, Dean's up, he's says: “Asked this first on Syndication V2 page, but no response so I'll post here. Having problems with RSS to InstaPaper on a new bill ring SM Academy V2 workbook version of RSS InstaPaper tells me my app that is invalid, see errors below, yet shows no errors below. The only thing …”

Let me pull this up real quick. I read this earlier but I want to check something out because I actually have been in IFTTT a lot the last few days and I have not had any trouble with the InstaPaper applet, but I've been creating them manually though so I don't know if this applet … and guys, there's nothing I can do about these applet URLs anymore. If they don't work, they just don't work anymore. There's nothing I can do about it only because it's … Let's see if I can open up another instance. They want me to have a creator account or whatever in order to share them, but I just use … I have Vas, so with the Vas just create everything manually for me, so I'm not going to pay for a creator account for that. Anyways, let's take a look.

Why did that say YouTube? That must have been a video syndication. Let's try this one. That's why. I'm just going to play on this for a minute, guys, I hope you don't mind. It took, let's see, it took for the YouTube syndication, so let's see … Options unavailable, who cares, let's see what happens. “Your applet is invalid, see the errors below.” And there's no errors. Okay. Well, the first thing I would recommend doing is go to your services tab, click on InstaPaper, and hit reconnect. Go to settings, and edit connection and just reconnect first. That's what I would recommend doing. Then I'll double check right now. It might be a bug.

It might be a bug, and so what I would say is the same suggestion that I always make for whenever one particular applet isn't working and you said that you've been waiting on this since July 24th: Move on, Dean. Move on. Go back to it in two weeks and just try it one time and if it's not working, move on and come back again. A lot of the time when there's errors, and this has been covered over and over again in the training, but a lot of the time when there's troubles with applets, it's just a matter of time before the developers get them fixed. If it's really that critical to you, you could always try to use the IFTTT tweet support system, which I never found much success with, but you could always contact them and ask them to explain.

I don't work for IFTTT so all I could do is come in here and do exactly what you could do, and that's play with a few different configurations until I could get it to work, or prove that it doesn't work, in which case I abandon it and move on to bigger and better things until a later date when I come back and most often, most of the time, when I come back at some point, it's already fixed and I didn't have to spend anymore time on it. That's what I would recommend that you do, but first and foremost let's see, we're going to use the MozBlog Feedburner. Okay, so I'm not sure why … it might be a setting in the actual InstaPaper account and it could be, again, just an issue between IFTTT and InstaPaper. I personally wouldn't spend any more time on it than what I just did, and then I would move on because it's not that critical. It's one of many properties so I would move on Dean, and like I said, if you want additional support concerning that one applet, I would contact IFTTT support which I think you have to do through Twitter. There's that.

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Again, I never spend … I used to, guys, I used to spend hours and hours trying to get every freaking applet to work in the syndication network. Now, I realize if I can't get it to work with two or three or five or ten minutes, two or three attempts or five or ten minutes of effort, I move on to the next one and I just come back to it. I might even set a calendar reminder to come back in two weeks to check on it, if that makes sense. Because your time is better spent doing other higher level stuff than it is to try and get every single applet to work 100% of the time when a lot of times there's nothing that you can do to control that. All right.

He said, “Also disconnected and reconnected, same thing. I like InstaPaper, it's one of my only four to six properties that show up as back links anymore to me” … and I can understand that. I personally don't track any of those anymore, I don't care, but if that's important data to you, and I can understand wanting that, and that would be something that you'd have to reach out to IFTTT about specifically, to find out what the problem is. Maybe they don't even know there's a problem, and you might be the first one to alert them of it.

Okay, cool, we're just about done early too. You guys don't have any other questions, really? Okay, cool. We'll wrap it up. Any of you guys want to add anything or can we just shut it down a few minutes early?

Marco: Yeah, I think we can shut it down, I just wanted to say real quick that be prepared because RYS Reload is coming hot and it's going to be really good, guys. There was something happened, like we kind of touched a nerve when we launched it back in 2015, and you know we're adding a bunch of other stuff to it, we're really reloading it and really recharging it so stay tuned because it's going to be good.

Hernan: Let me just add that it doesn't mean RYS isn't working, it's working perfectly well. You can still use it to write for just about anything that you want. But there's still other things that you could do which will allow you to go after even tougher keywords and much quicker. I mean, this is the SEO jackhammer, that's how I've always referred to RYS Academy, as the SEO jackhammer, you know? You can hammer a nail, you can break something with a sledgehammer, but if you have that jackhammer with that neumatic shift, it's so much more fun, man. And so, we're having fun. We've been having fun in the lab, breaking stuff and making stuff happen, and so that's what's coming. It's not the same old shit just repackaged. That's not going to happen, that's not the Semantic Mastery way. It doesn't mean that RYS Academy isn't working as is.

Bradley: All right, because we have a couple minutes, I'm just going to play around with … kind of create this InstaPaper applet for Dean, just to see if it works by creating it manually. Not saying that it will, but we've got a minute. If you guys need to bounce, please do, I'm going to wrap this up in just a moment.

Roman: All right, I'm going to give a plug out for another company. If you guys haven't heard me or Bradley talking about the best self journal, do yourselves a favor, check it out. Try it. I'm not, I should be a salesman for them but I gaurantee that it's going to help you in some form or fashion, most like in productivity or hitting goals, so I've been really impressed. I've tried out probably five or six different types of journals or ways of organizing, time boxing, things like that, and been really impressed with it so far. I think this will be the first one I probably buy a second one of. It's pretty awesome, it's set up along the idea of like a twelve to thirteen week block of time spread, and then daily or weekly stuff in addition.

Bradley: Yeah, guys, I've been using the … I'm sorry, I'm trying to write a few too many things here. I've been using the Best Self journal now for about three months and I can't imagine how I've ever functioned in my life, in my business prior to having it. It is … I carry it around with me everywhere I go, and I live by it now. I spend about 15-20 minutes every single morning just thinking about my day, and scheduling my day out now, and it has had a huge impact on how much productivity I have been able to get and the ability to stay focused on the tasks at hand as opposed to getting distracted easily like every one of us here probably do. What I've found is it's really helped me to stay focused and focus in on the higher level stuff that's going to return the most on time invested, and so again it's something I highly recommend that you guys get and use it. You gotta make a daily habit out of it, using it every now and then isn't going to help, and it just takes a few weeks of using it every day to really engrain itself into your daily habits and I highly recommend that you use it.

Roman: Yeah, and I think there's even a … I'm sorry Bradley …

Bradley: No, I was done.

Roman: I think that there's also a PDF download, you can download a PDF version of it for free if you want to print it out or take a look at it, which is pretty cool. Having the notebook is obviously nice and handy instead of cutting out all the paper and doing that, but if you're so inclined, that's available.

Bradley: That's it.

Adam: What was the name of it?

Roman: Best Self Journal. Yeah, if you Google Best Self Journal it'll come up. They have it on Amazon, I think, but yeah you can get them … they have a ShopFly store, actually they got a really nice looking storefront. Anyways, yeah, good stuff. There's a couple other good journals out there, but that's usually what I'll usually be talking about productivity stuff or … I'm losing my mind. Productivity stuff or books I'm reading on my livestreams for Semantic Mastery, so I'll stop talking about it now.

Chris: We got a question from [inaudible 00:49:52], by the way.

Bradley: Okay.

Chris: [crosstalk 00:49:57] He wants to know how to rank for Pay Day Loan.

[inaudible 00:50:03]

Bradley: That's it. It's coming, buddy. All right, let me try this one more time. Let's see. [crosstalk 00:50:13] selected a folder, by the way, let's try create action. Boom! Worked that time! There you go Dean. It worked that time guys. It looks like, well let's review and finish first before I say it. It went one step further this time, so hold on a minute.

Adam: Real quick while you're doing that, before we hop off too, Roman and I wanted to ask you, is there any update to Serp Space, anything people should know about?

Bradley: A little bit. We've got a new front end that's going to be coming out next week so we're really looking forward to that and prepping for that this week, and should make the site a bit easier to navigate. We're getting proper sales pages in there so people can actually read about the topics in depth, so …

Adam: Good deal, yeah I know we're going to be adding some educational content too to help people, even if you've been a user of Serp Space before to make it a bit easier, okay, like adding in some of the best practices, things like that.

Bradley: Yeah. It's basically an infrastructure upgrade for the front end so it's going to allow us to be able to do a lot more.

Okay, so just really quickly for Dean. I just manually created the applet and the only thing that I did was I just came in and spent about five minutes playing, and you guys just watched it, I logged in the InstaPaper and I realized that I had no folders. Now, again, this is a change, it didn't used to require it, but apparently now it does, because all I did was click the ‘add folder' button, put this demo folder in there, then I went and reconnected our InstaPaper to IFTTT and that's just so that it would pull in that folder. It may have already pulled it in, I didn't check for us, I just reconnected it just to be sure. Then I created the applet manually, if this RSS, then that InstaPaper. Then you put post once, let's go back. If we go back to the settings area, then in the drop down for which folder where it says ‘optional', I selected the demo folder and clicked save and then it worked and then I finished, changed the title, clicked ‘finished', and it's done. It looks like it's working and the only other thing I could do would be to go to …

Let's see, back up for a minute, click on ‘check now'. Applet checked. There is it, it's running and it's working, Dean. Just takes a little bit of playing around to figure out what works and what doesn't, so this time it seems like … I made a note already, to add that to the Syndication Academy Update webinar for next Wednesday, and I'll also update the training to make sure that's noted. It looks like now you're going to need to have a folder designated to InstaPaper first, and then select that folder. I believe that was the trouble, but anyways it's working, so good luck.

All right guys, we'll wrap it up now and we'll see everybody, well most of you, some of you, on the next webinar in just a few minutes. Thanks everybody.

Adam: Bye everyone.

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