Weekly SEO Q&A – Hump Day Hangouts – Episode 59 – Christmas Edition

By Joriel

Click on the video above to watch Episode 59 of the Semantic Mastery Hump Day Hangouts.


Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.


Adam: Hello everybody, and welcome to hump-day hangouts. Today is the 23rd of December, so it is technically Christmas-Eve-Eve. We’ve got everybody here, so I’m just going to go down and have everybody say hi. Hey Chris, how is it going?

Chris: Hey Adam, how are you doing?

Adam: Not too bad. If I’m blurry or shaky, I’m actually on the west coast right now and so I’m working off my work laptop, which isn’t quite as powerful as my desktop at home. Hernan, how’s it going?

Hernan: Hey Ahdam. Hey everyone. It’s really good to be here.

Adam: Hey Marco, how’re you doing?

Marco: Hey everybody, what’s up?

Adam: Real quick, before we get to Bradley. If you guys haven’t checked out our blog lately and seen some of these posts that Marco’s been putting out, you need to head over to the blog right after Hump Day Hangouts and go read those … but we’ll get back to that. Bradley, how’s it going?

Bradley: Good. It looks like you and I are the only festive ones today.

Adam: Well, I have a feeling Chris has got something lying around, but we’ll see if he puts it on.

Bradley: Make sure you turn the blinking on Chris.

Adam: We’ve got a few announcements today. Something I noticed earlier this week, and I can’t say for sure whether it’s still available, but I heard that Main WP is going to a subscription model for all of their extensions. If you are a Main WP user, or if you’ve been thinking about it … what you generally use it for is for auto-updating or quickly updating and keeping control of Word Press sites. Oh, wow. That’s awesome Chris.

Bradley: I had to click on him so that everyone could see it.

Adam: We’ll put a link in here. Go check it out. You can grab them all right now, or you can buy one or two if you want them. I think it’s in 2016 … on the first maybe, they’re going to change their subscription.

Bradley: Let me jump in for a minute. If any of you guys are doing any sort of … any type of your own hosted networks, then it’s something you should absolutely use. You can even set up Main WP and manage your own [inaudible 00:01:54] sites or client sites, even. It just makes it a hell of a lot quicker and easier, more efficient to update stuff. It’s got a lot of really cool extensions too, so absolutely check it out before they go to a subscription model. Otherwise you’re going to be paying monthly for stuff that you can get now, for one-offs.

Adam: That said though, I think just the base monitoring is free. I may be wrong, because I’ve been using it for years. I could have been grandfathered in.

Hernan: Yeah, that’s free.

Adam: Okay, cool. Regardless, check it out. It’s an awesome product. On our end, we’re going to have a holiday sale starting tomorrow at 12:01 AM, eastern. Hopefully you saw the email that told you that’s going to happen. We’ve included some additional space products in there, so keep your eyes peeled for that. We’ll be giving you guys the link on our social platforms, as well as sending out an email and let you know all about that. You can go check that out. We’re not going to spoil it, we’re just going to say it’s going to be pretty awesome. Check it out.

If you haven’t yet, please go to search-base and sign up for your free account. We’ve got some good stuff coming down the pipeline, and there’s going to be some perks for people who sign up. I’ll pop the link in there, but it’s a free account. There’s no paywall or anything like that, you just sign up then you can check it all out. Like I said, I’ll put the link in.

Anybody else got some announcements?

Bradley: No, I think that’s it. I don’t have anything.

Adam: Good deal. All right, lets get started.

Bradley: All right, good. That way I can take this hat off.

Marco: I have one, wait a minute. Santa Claus is coming to town.

Adam: Actually, I do have one more. Marco, I said I’d come back to you. Do you mind giving people a little … obviously you can talk to it better. You’ve had two pretty awesome blog posts in the last couple of weeks. If you just want to tell people about those real quick so they can see if that’s what they want to go check out.

Marco: The first one I did was regarding the Google Dance. We all knew that it took place. We couldn’t put our finger on it. We didn’t know why, we just knew that it happened. We knew that when it was going on you just left things pretty much alone, or you just kept going on schedule and not deviating. Now we know why it happens and for how long. We actually have the metrics and everything that Google uses and why Google applies this to your website. It’s actually a mousetrap. It’s to catch you doing your SEO. “Okay, there we have an SEO operating.” You’ll get sand-boxed, and you’re not likely to get your rankings back. I go into all of the detail, if you want to go look at it. It’s called the Google Dance. Go take a look.

The other one is, I predicted the death of the PBN. I’m playing NostrAdamus right now. I’m predicting that they’re going to die, and I went on and explained why. I think that the research is really good, the research that I’ve done. The foundation is solid. It’s not theory, because anyone that does PBN’s has seen that they get diminishing returns. We’ve been saying that it’s been due to link loss. We figured, “it’s power, it’s link loss.” Now we know that it’s not actually just link loss or loss of power. We know why it happens. I go onto explain it in the blog-post and why it happens. For those of you who want to know how to rank in 2016 and beyond, because it’s not just for 2016 … it’s just how to rank, period, and how to stay on top, then go and have a read.

Chris: It makes some good holiday reading, Merry Christmas.

Adam: Some light SEO reading for the holidays.

Hernan: Marco also coined a new term, which I think is pretty badass. You can read it over there as well. PRN’s … what does it stand for? It’s public ranking networks, right Marco?

Marco: That’s correct. That’s what’s working.

Bradley: Okay, is that it?

Adam: Let’s do it.

Bradley: One thing I wanted to mention was Merry Christmas to all, happy holidays. We’ll be back here before New Years, so we’ll get a chance to wish you happy New Years next week. I just wanted to wish everybody happy holidays and merry Christmas. I’d say “God bless” to all of you and all of your families. We’ve had a wonderful year, and we’re really looking forward to next year as well. Over the next few days, just spending time with family is going to be good … some time off, even for us. I just wanted to wish everybody a Merry Christmas for that.

Also, we did do a … I don’t know if we ever posted the video somewhere, but we had a Merry Christmas video that we were going to post out too. Did we do that yet Adam?

Adam: Shhhh.

Bradley: Oh. Pay attention, be looking out for that.

Managing Subdomains for Location and Blog Assignment

Adam: All right, guys. We’ve got a few questions already, so lets jump right into them and we’ll roll through it as we often do. Mark O’Connell says, “Hey guys, I hope you’re well. I have some questions for you. Sorry if these ones have been answered, but I’ve been going through your webinars like a maniac playing catch up. There’s a lot of information to digest there from the semantic SEO banquet.” I like that. I’m going to plus one that. “When you’re using a sub-domain method, do you use the same blog to link to each sub-domain if they’re just different locations, or does each sub-domain get its own blog?” 

Each sub-domain gets its own site, if that’s what you mean. If you’re talking about local, for example, and using sub-domains for different locations, then each sub-domain is going to have its own blog. It’s going to have its own WordPress install, if that’s what you mean. I think that’s what you’re asking, and each one is going to have a separate … let’s see, “same blog to link” … No you wouldn’t use the same blog to link to each sub-domain. I’m not even sure what you mean with that. Again, each sub-domain is going to have its own WordPress installation on it.

Hernan: Yeah, and also … sorry Bradley. Each sub-domain gets its own blog, yeah. Each sub-domain will be treated as a stand alone money site. The will get their own blog and they will get their own network as well. They will be treated as stand alone money sites.

Bradley: They can get their own network, it depends. You can use one single branded network for all sub-domains if you wanted. It depends on how strong the competition is and what exactly you need. I can’t answer that for you in this question, there’s not enough information. For example, I do a lot of tree service stuff and I’ve got a bunch of tree service sites on sub-domains for this one particular company that buys leads from me. We just have one branded network for that, and all the sub-domains feed into that one branded network and that’s it. I was able to accomplish, with one network, what I needed to. If you find that you have one branded network and you’re not able to get the results that you want, then you can do sub-domain specific networks. It would still be a branded network, but you would add the geographic modifier in there, like the city name or however you build it out. It’s still the same brand, it’s just a different location. Right? You can do that as well.

“If you do just use the same blog, do you put the blog on the sub-domain?” Again, that’s not what we do, so that’s not how it would work.

“Is there a limit to how many sub-domains you can use per money site? Would you only do a small geographic location or is country-wide okay? I would like to do an England-wide site, or would you just advise to go city by city and sub-domain the suburbs?” I usually do state. I usually go by city sub-domains. Typically my sites … I haven’t really done any that are big enough to where I’ve had to do more than 10 or 12 sub-domains. That’s usually as big as a contractor wants to service. You have just got to remember though, having sub-domains is great because each site, like Hernan mentioned, is considered a stand alone site. That’s also a good way to protect a brand or a domain, by building out on sub-domains. In case the sub-domain catches a penalty, it’s not going to destroy the root domain and all of the pages, posts, and sub-domains attached to it.

You have to be careful though, because … I don’t personally like to have a sit with more than a dozen or 15 sub-domains tops. Not that you can’t, you certainly can. I would just be careful with that. If you’re thinking about doing something like a directory site or something like that, you can use multiple domains and just split it up a little bit. That’s my own personal preference. I know you can do more if you wanted to. Hernan, what’s you’re take on that?

Hernan: This is for foreign niches. I know it’s kind of different, you’re going for England. I’ve seen that big websites, when they are trying to go country wide, will usually use sub-domains, but use them a bit different. Instead of going geographic, they will go niche-wise. For example, I have this domain … on a foreign niche. I will go, for example, “Niche-A.domain.com,” and then all of the cities. Then Niche B, it can be, for example, “creditcards.domain.com.” Then it will be “paydayloans.domain.com.”

If you’re going that broad, I would suggest that you go for niche instead of state or something like that. You would use the locations as categories. It’s kind of interchangeable, depending on how big your competition is. As Bradley was saying, if you’re going for the states of the U.S. you will need to do 50 something … 52 different websites if that’s the case.

Bradley: Let’s see, “What advice do you have for turning the main site copy into unique for each sub-domain? Sounds like a lot of work to keep the copy good if you have even a few clients.” Yeah, it is. This question gets asked often. What I’ve always done is I’ve just hired different writers for each location. That’s what it sounds like you’re doing, more location instead of niche division. What I always do is just hire different writers. That way it’s 100 percent unique. Instead of trying to use the same content across multiple sites and changing it, because then you get into spinning and all that, I just hire different writers so that it’s completely unique content for everyone.

It’s just a cost of the build. I just factor that in when I’m projecting my costs out for whatever project it is that I’m working on. It’s just part of a build. It’s not that expensive. You can go to places and get content from 15 different writers if you needed to. That way, you’re going to have 15 unique versions of copy for … it’ll be for different areas, but they’re all going to be unique versions anyways because they’re written by completely different people. That’s how I do it.

Hernan: Going after a big, big, big website, like going after all of the dentists in the United States … all of the states, that’s a big project. It’s a two or three year project, and sometimes you need a big team and a big chunk of change to make it work. What we usually advise is that you go as Bradley is doing. Go for a market in an area. Once you’re monetizing that, you use that money to expand.

We’ve heard a lot of people going after the big, big prize … which is completely fine, but you need to make a living out of that and that’s an expensive project. If you have the team and you have the resources, go for it. Usually if you’re a one man gang, which is the majority of our students, we would suggest that you go one state at a time, dominate it, and move onto the next state. You will be building domain authority and trust flow as you move forward and you take over more and more states. The states that you start building subsequently will be easier than the first one. The first one, the domain was “virgin.”

Bradley: That’s a good point. I would start with a particular region and build that out first. Like Hernan said, you want to start generating revenue. All too often, we get people who submit questions to us, through various forums, with these huge projects that they want to start. They take hours developing a strategy and even graphics to correspond with it when they ask the question. They present us with this freaking novel of information … with graphics and designs and structural designs and all of this, and it’s so over-complicated. Why don’t you just get started with one city, one location, and get that ranked, monetized, and generating revenue? Then build upon that. You’re going to learn so much along the way from just building out one location to begin with … and start developing processes along the way.

That’s the other recommendation that I have. When you start off with a smaller location, whether it is a city or a region or whatever, then as you’re going through the process of building that out make sure you’re documenting the process so that you can really systematize it. If you’re talking about doing something on a large scale, like what you’re talking about here Mark, you’re going to want to have that systematized as quickly as possible so that it can scale. If you’re doing this on your own, or if you’re just doing it bits and pieces at a time, and you’re not actually documenting a process for it, then it’s going to end up becoming a very cumbersome and time consuming task. Instead it could have been systematized and outsourced or scaled very quickly once the process is in place.

Then you’ll also have cost projections and everything else figured out, which is really, really important as well. It’s all too easy to invest too much time and money into a project before it starts to give a return, and you don’t want that. You want to be profitable as quickly as possible both in revenue and with your time. You want to get your time back too.

It sounds like a good project. I recommend you start small and then build from there. You can always build upon successes and eliminate failures as you go.

Recommended Setup for Tier 1 and Tier 2 Networks in IFTTT

John says, “Hello Q for the hump-day hangouts. Please clarify how you recommend setting up the different accounts; tier 1, tier 2, branded. Here is what I think you recommend. Tier 1 branded, your money site, or client site, or youtube channel at the center. You build out roughly 20 site profiles using the same name (Austin Plumbing Experts), same logo, same bio/description and then link all of the sites together.” That is correct.

“Tier 2, nonbranded, or persona accounts. For each persona, you create a blog on WordPress, blogger or tumblr at the center for a person like John Smith. You create roughly 20 sites, all branded, with John Smith with name, image, bio description. Again, you can link them.” Yes, except that the three blogs that you mentioned: wordpress, blogger and tumblr. Those aren’t actually created for tier 2’s. Those are actually created during the tier 1 process. You’re going to use the wordpress, blogger, and tumblr from your tier 1 network. Those are going to be the trigger points for tier 2. You would still create a wordpress, blogger and tumblr for each of the tier 2 sites, not the center … not the trigger point. The trigger points would be tier 1. But you’ve got your concept right.

“This feels different to the Syndwire account setup on gigs on Fiverr, which talk about setting up 20 different personas on 20 accounts, but I think you regard those as orphans likely to be deleted.” You got it. This does feel differently then the Syndwire account setup because it is different. Part of the reason why our networks work so well is because we interlink everything the way we do and we’re building an identity.

The identity is really what makes them strong, because we’re in the semantic web guys. In the early stages of it still, but we are into the semantic web, or web 3.0. Identity is very, very important. It’s a kind of currency on the web now, to have an identity. If you don’t have an identity, the backlinks that you would build from there are disregarded or diminished considerable. That’s part of the reason why we do that. Also, because the orphaned accounts are likely to be terminated. It happens often. When you have a stronger identity, as long as you’re not spamming the hell out of them, they will last for a long time.

I’ve got IFTTT networks that are going on three and a half years old that are still alive and well today. Those are very powerful, by the way. They’ve been posted to for three plus years and all themed as well. Some of those are really, really powerful.

Syndwire is a different tool, it’s a different thing. Even with Syndwire … when I set up a Syndwire account set, I still do it the way that we build our IFTTT networks. That’s where I set up one profile and build out all the accounts under that one profile. I still interlink them and even add some addition sites into the network for that profile that aren’t included in Syndwire, like Gravatar and About.me. Why? Because those are semantic hubs that interlink all of those to give it that semantic relationship between all of the other properties. It’s very, very powerful.

Hernan: Just in case anyone is interested, what we’re doing is what Tim Berners-Lee calls the “giant global graph.” You can just Google it. He coined the term so that machines could distinguish between the nature and significance of the content of what’s now on the web. It’s just a way to distinguish everything.

What we do is we point everything so that when the machine comes in … when the algorithm comes in, or the [inaudible 00:21:39] whatever you want to call it … it can distinguish what we’re doing and actually categorize it and say, “Okay, I understand distinctly and this is where it goes.” It can decide way better how to rank it. Otherwise, you’re just letting Google in and it’s going to have to decide how to rank it, and where to rank it, and what it’s about. Now you have a math problem. Trying to do all of this without guidance, and you’re in trouble.

Bradley: The other part of it is … If you’ve got an account on Diigo or something. Let’s just use a bookmark account, that’s fine; Diigo, or delicious (which, by the way, is a Google data hub partner, social data hub partner). Let’s say that you’ve got a delicious account out there and it’s got no connection, no identity. It’s just an account out there that’s building links to whatever it is that you send to that account. Is that as valuable as a delicious account that has a profile image and a bio and is linked to all of the other properties with the same profile. All the content is all related around the same theme, the same niche, the same topic. Which link is more powerful?

It gets back to what we’re talking about relevancy in trust flow and topical trust flow. That’s what we can manipulate when we have these themed networks. Again, the Syndwire strategy … it works for certain things, there’s nothing wrong with it. I’m not badmouthing Syndwire. What we do takes more work to do upfront, but it also, through our testing, provides better results.

You can still do the same thing with Syndwire. You can just create the account sets with a strong identity for each set. Then you can group your sets inside of Syndwire to do the same thing, where you can set them up as themed groups. That’s how I do it.

I don’t use that tool near as much as I used to, though, because it still does a lot of spun content and stuff. I’m just not keen on spun content for lengths. It’s fine for Youtube videos as well.

Transfering Google Plus Local and Brand Page to Another Account

Caesar says, “Hello. How can you transfer a Google plus local or branded to a newly created Google plus profile. The reason is, I made a mistake and created two client sites on my personal G plus and I want to keep them separated. Thanks again.” All right. I’m going to pause the screen for a minute and pull up a G Plus account so I can show you how to do this. I need to get in to my G Plus account.

Hernan: Now is the time for commercials.

Bradley: Intermission.

Adam: This hump day hangout is brought to you by Semantic Mastery.

Bradley: We need some endorsements so we can start selling ad space. 30 second blocks.

Adam: Hernan, how is the weather down in Argentina?

Hernan: Right now it’s about to rain. It’s been hot as a furnace over the past couple of days. Buenos Aires is hot and humid. You can ask Marco as well. He loves the weather here.

Bradley: Yeah, it certainly doesn’t feel like Christmas here in Virginia either. It’s 70 degrees outside. It’s like, “Come on man, I want it to be cold and …
All right, I’m going to grab the screen back. Hernon, I think I’m going to use you. Actually, who wants to volunteer? Adam or Hernon?

Adam: Not me. I’m on my laptop so things are a little slower.

Hernan: I will.

Bradley: All right, we’re going to make Hernan the manager for a minute. Can you guys see everything?

Hernan: Is that the spammy account that you want to endorse me?

Bradley: Yeah, this is the pharma account. No, I never ended up building up this project. I had good intentions to, but I never did. So this is a good one to use.

This is a Google Plus page. You’re logged into your main account … who asked the question … Caesar. You’re logged into your main Google profile, then you go to the dropdown menu, go to pages, click on pages. Then you’re going to select the page you want to transfer. In this case, I’m going to use this one as an example. From here, we want to click on the menu. We’re going to come down here to the settings icon. Because this is the new and improved Google Plus experience, there’s a manager button right here. Otherwise you go to settings and it would be across the top. There’d be a tab for managers.

We’re going to click on managers, and right here you’re going to see it says, “invite new managers.” I’m going to invite Hernan Vasquez and I’m going to select Manager. I don’t know what Communications manager is, that’s a new title.

Hernan: Don’t touch it just in case.

Bradley: Yeah, I don’t want to break anything. I’ll have to investigate that one. I’m going to go ahead and click invite. Now, Hernan is going to get a notification in Google Plus and probably as well in his social tab of Gmail. It’s going to say he’s been invited to be a page manager.

Hernan: Let’s look for it real quick.

Bradley: I’m just going to wait while he finds it. If not, Hernan, I’ll send you the link for the actual page. And when you visit the page, it’ll say that you’ve been invited to be a manager of this page.

Hernan: I haven’t get anything, but …

Bradley: Let me do that one.

Hernan: Not yet.

Bradley: Sometimes it takes a few minutes before it comes in, so I’m just going to send this to you instead. Page ID is that one there. I’ve got to get rid of all this other garbage. I’m going to send this to you in chat, then you should be able to visit the page and it’ll ask you to become a manager.

Hernan: Lets do that.

Bradley: Let me make sure that is what it’s supposed to be, because these URL’s have gotten funny too. Nope, that’s not it.

Hernan: They’ve changed. If you had a B … ?

Bradley: You got it? That’s all right. I’m just going to go visit the page. That’ll give me the actual URL. Here we go. The extension is different. You see how the one I just sent to you says business.google.com? That’s why it’s weird. If it’s just plus.google.com … it should be the same page ID. Let’s just double check it before I send it to you. Whoops, wrong button. Yeah that’s it.
Hernan: This is live guys, so bear with us.

Bradley: That’s all right. This is good experience. You got it?

Hernan: I got it, but I’m still waiting … Oh yeah. I have it here: “You’ve been invited to be a page manager.”

Bradley: Accept that please, and tell me once it’s done.

Hernan: All right, it’s done.

Bradley: Now, if I come back over here and click on Managers again … I might have to refresh. Let’s try it again. I told Caesar that I would answer this for him in facebook. Now you’ll see that Hernan is no longer an invited manager, he is now a manager. See that? Now all I have to do is click on this and I can make him … okay, “must be a manager for one day before becoming the owner.” In 24 hours, I can come back here and click on this dropdown and it will allow me to assign him as the owner. Once I click on the owner button, it’ll bring up a pop-up window that says, “Are you sure you want to do this? Are you absolutely certain. Because Hernan is a jerk.” It’ll say something like that. I’ll check the box to say, “Yes I’m sure,” and then I’ll complete it. Once I do that, it’ll make him an owner.

That’s how you do it, guys. It’s really simple to do. All you do, once again to walk through the steps, is on your main google profile go to pages. Go to your navigation bar, go down to pages, select the pages you want to transfer. Once you’re on this screen, open up the menu, go to managers, add the manager that you want … the google account that you want to be a manager … that you’re ultimately going to transfer it to. Click invite. Make sure you’re logged-in in maybe Firefox or another browser … or tell your client to be looking out for it, or send them the link to the page. When they visit the page, they can become a manager there. Then come back 24 hours later, go back through the same steps, and there will be an option for you to assign them as the owner. Then you’re going to confirm it, and then it’s done. It’s that easy. If you’ve got an attached Youtube channel, it’ll transfer the Youtube channel over as well.

Hernan: So basically you need to put me as an owner of every page that you own Caesar, and we’ll go from there.

Bradley: Yeah, it’s going to say, “Careful with Hernan,” though.

Adam: Merry Christmas, from Hernan.

Nofollow Links to Main Site, Affiliate Links, etc.

Bradley: Hopefully that helps Caesar. Bill says, “When linking from your main site to your sub-domains, you want nofollow the links, correct? On the semantic mastery site, what is the reason for nofollowing the main nab, about, and hangout links? I’m curious about this since they are folders on the main domain.” Well, they’re not, Bill. I nofollow because … it’s called page rank sculpting. It’s something we just talked about last week, I think, during hump day hangouts. I’m pretty sure it was last week. If not it was two weeks ago. Somebody asked a very similar question.

Like the about page … why would we want to rank that? Honestly, I could care less about pushing any juice to the about page, so I nofollow tag those in the menu settings of wordpress. Just like the terms of service and privacy policy and the contact us page … all of those pages, there’s no need for them to receive any page rank or link equity. I always nofollow those.

As far as the hump day hangouts … the hump day hangouts is a redirect link to a google events page like this very page we’re looking at now. Why would I want to transfer any of our page rank over to Google? They’ve got enough of it. You know what I mean? Google has got enough page rank, they don’t need any of mine. I nofollow that. Those aren’t sub-folders, that one was a redirect link. Those other pages, like the about page and contact pages, those are pages, they’re not folders. They’re pages that really deserve no link equity. There’s no reason to push it over there. You want to conserve it and direct it to the pages that matter, not the pages that don’t matter. Right?

Okay, next. “I’m guessing that links to other properties owned, or even affiliate links, should be nofollowed as well?” Yeah, I always do. Unless I’m trying to specifically push juice or equity to a particular site or page, I nofollow it. In fact, I usually nofollow all outbound links on money sites. It’s easy to do because you just put a plugin on your sites called “nofollow external links.” There are several versions of plugins that do the exact same thing where you can nofollow all external links. Then you don’t even have to think about it. Whenever you create an external link, it nofollows it. That’s what I like to do for money sites.

PBN sites … different. PBNs sites, I leave all links to do follow, because I’m not trying to make a clear footprint. If you have no follow at all links on PBN sites except for links that point to your money site, that’s a clear indication of what you’re doing. Don’t do that.

“Thanks guys, I have implemented many things that I learned here with great results. Much appreciated. Merry Christmas and happy holidays.” I will plus one that. “Bought video x product and have paid for it with prophet several times over already. Good share and great timing with the clicks are still cheap.” Yeah, that’s the video extreme by Justin Sarti. That’s a great product. Youtube ads are great, I love them. They’re fun to set up, too.

Document and File Sharing Sites in Fiverr

Rick says, “Hey, Merry Christmas to all of you and thanks so much for your help. I’ve seen Fiverr gigs for submissions of contented document and file sharing sites like scribd, docstoc, box, and mediafire. Is this a useful tactic?” Yeah, that’s one of the tactics that has been around since SEO. Doc-sharing sites … yeah it’s still useful. Be careful with what you’re doing as far as links in the PDF and things like that, but it’s absolutely still useful. Some of those properties are really, really high authority type sites.

Hernan: I would use it as a tier 2 still. Usually these fiverr gigs will use all the same account. Your doc will be sharing links with god knows what.

Bradley: God knows what, right.

Hernan: I would still use it as a tier 2, or to push [inaudible 00:34:31] in maybe an internal page of an IFTTT network properties … like that.

Bradley: Or even link to your semantic hubs on tier 1. You can do that as well … like your Google Plus about page, or your gravatar page, or about.me. Anything like that, where you’ve got a list of links that are pointing to your other tier 1 properties, your other branded properties. That’s a good place to point stuff like that. Then you can spam those, the actual PDF files.

How does this compare to RYS tactics? Is this is a good compliment?” We kind of do something like that in RYS, right? We just use Google Drive files with PDF’s. That’s absolutely part of one of the methods in there … one of the modules, right? By the way, we do that inside of the IFTTT networks, guys. Remember, we’re using Google Drive and Microsoft One Note. Whenever you set up your IFTTT networks and you upload a video or stream a video to your channel and it syndicates … or you publish a blog post and it syndicates … it’s going to create a word doc or a document that goes automatically to Google Drive and to One Note with links. Those are tier 1 properties. You’re doing what you’re talking about here.

As Hernan said, I totally agree. Fiver gigs suck for SEO, unless you’re doing it strictly for spamming. I don’t use Fiber for SEO stuff unless you’re doing a turn or burn strategy, or even sometimes for Youtube videos … but even then I don’t like to do that. If I’m doing Fiber gigs for Youtube videos, it’s stuff like retweets, because those are social embeds. I don’t do any sort of link building through Fiber, at all, ever. I haven’t done that for at least two years. It’s like Hernan said … you’ve got to figure guys, you pay five dollars (or maybe it’s five dollars and fifty cents now) per gig, but the provider only gets four dollars? They’re selling the same service to dozens, and even hundreds of people, and it’s a massive footprint. I keep that shit far away from my money sites and anything that I care about.

Hernan: I would also add, without going too deeply into RYS tactics here, that what we do is way different from what these people are doing in Fiverr gigs.

Bradley: Hell yeah.

Hernan: We actually show how to manipulate the title, the description on the document, how to fill it with keywords, where to do it, how to build the spider web silo inside the drive folder. You can then take those documents and submit them to these file sharing sites. You can do that, but they would need to have all of the components that we add inside RYS for them to be that much more effective and then to bring juice back into the RYS folder.

Bradley: Like metadata, NAP, and all the stuff that we do …

Hernan: All of that … stacked iframes, you name it.

YouTube Ads for e-Commerce Platforms

Bradley: Next question, Kevin. “How do you run Youtube ads for products from our shopify stores or other econ platforms. I am selling t shirts on gearbubble.com, which is a print and ship site where my store is just page on their main site. Since, they print and ship for me through their site, it is very hands free, but now I’m worried that I won’t be able to run Youtube ads because I don’t own gearbubble, thus can’t verify it with Youtube.” Kevin, you can run Youtube ads to any domain. As long as it meets adwords guidelines, it doesn’t have to be your own. In other words, you don’t have to own the gearbubble.com domain to run Youtube ads to your page on that site. As long as that page meets adwords compliance … which has the proper navigation links that it requires, it has to have the disclaimer, privacy policy, terms of service … those types of standard pages that you can just Google adwords compliance to find out if it does.

The other thing that you can do is put up a bridge page. Essentially it would be a page that describes the product that you’re trying to promote. If you were worried about it, you could have it on your own domain, run traffic to your own page, which would be a landing page that would then click over to the gearbubble page. As long as the gearbubble page is adwords compliant, you can run youtube ads there. You do not have to verify domain inside of Youtube to run ads to it.

Hernan: That’s in case you want to add annotations with links. Again, for Youtube ads, you need to make sure you can send links to an affiliate page in that case. I know that adwords has been more permissive lately because they were losing a ton of market share because of facebook ads. They have become more and more permissive. Now it’s happening the other way around, because facebook has been closing accounts like crazy, but now they were losing share, etc. You need to make sure that you’re sending to adwords compliant account.

Bradley: As long as it’s a compliant page, you’re okay. That’s the whole point. Your compliance terms have gotten kind of weird. The last couple promotions we’ve done, for example Video Extreme, adwords is requiring a disclaimer if any quote is made by any person, real or fictional, on the page. If there’s a quote, something that somebody has said, whether it’s claiming any type of results or not … even if it’s just a fact like, “today is Christmas,” you have to put a individual results vary type of disclaimer underneath that quote. Even if it’s a fact that cannot be disputed, it has to have a disclaimer. It’s really weird. I think it’s stupid. It is what it is, and for cheap clicks I’ll still do it.

RYS Tactics to Affiliate and Money Sites

“Hey guys, Merry Christmas. I am a new RYS user. I’m just starting to watch the training videos and wanted to know, which will be the best approach to apply RYS to affiliate marketing? I create my own money sites regularly. Should I use RYS to link to and rank my money sites or should I try to rank the G properties instead? Lastly, as you know affiliate offers are more competitive than local most of the time, did you have success trying to rank G properties for affiliate promoting?”

RYS kicks ass for launch jacking. We’ve proven that a couple of times now in our masterclass series … our coaching series for masterclass. It just kicks ass, because those terms are newer terms and the drive files, they rank like crazy. For launch jacking it’s just a great strategy. It works really, really well.

“If you’re creating your own money sites, should you use RYS to link to and rank your money sites?” Yes. “Or should I try to rank the G properties instead?” Yes. The answer to both is yes. Do both. Why stop at one? The point is, you should rank the RYS files, but the drive files should be building links to your money site anyways. In turn, it’s going to help you to rank your money site.

Hernan: We’ve been in communication with Facundo. Hello Facu, how are you doing? He’s from Argentina as well and he jumped in to RYS. He was really excited. I asked him if he could ask this question on the facebook group itself. He will get support and coaching from Marco and Gary, who are the actual creators of RYS. If you need anything else Facu, go ahead to the RYS exclusive facebook group and ask your question over there. Also, all of the members are having great results with affiliate marketing and you can get the same too.

Bradley: Local too now. The last question was, “did you have success trying to rank G properties for affiliate promoting?” Again, yes. For a couple of launch jack case studies that we did in the master class … in fact, the one that we did for, what is it, Video traffic X or whatever, which was the plugin from Walt Bayliss and Andy Fletcher. That one, we crushed it using an RYS. Some of those properties are still ranked even though I spammed the shit out of them because we had a limited window for the launch. Those properties ranked … the PDFs, the folders, the Google slides, all that ranked really well. It’s all about how you set them up. You’ve got to set them up properly, and do all the ninja things that Marco was talking about earlier.

Hernan: I would also add that, if he’s interested in really detailing and making his properties look more like landing pages so that they have CTA’s and they look really good … We’re ramping up our DF services for RYS. Just send us a support ticket. Get on the waiting list. As soon as we start pumping them out, we’re not going to take 100 orders at once because there’s no way that they can all be done in time. We’ll take 10-15 orders and we’ll just space them out so that people know. Just because you send a support ticket to us letting us know that you’re interested, doesn’t mean that you’re obligated to buy. I am suggesting that you go ahead and let us know that you’re interested so that, when we do start the services, you’ll be among the first people contacted for the services. The quality, and the difference, is night and day between what the VA that’s been doing this has been taught to do and what people who aren’t familiar with sites can do.

Bradley: The other part of that is … there was a question in Andre’s group the other day, the [inaudible 00:44:51] group, about RYS sandwall. How valid is this strategy for real? Google drive files, they’re not going to convert. People are going to click on them, it’s going to look like shit. Blah, blah, blah.

It is what you make of it. If you just put up a freaking doc file that has just text on it and a couple links, then of course that’s not going to convert well. If you create a doc file with a banner, a graphic, a clickable graphic, a call to action … you make it like a landing page and it’s a hell of a lot likely to convert. The other part of that is, it’s still taking up valuable real estate on page 1 and knocking a competitor’s link off of page 1. There’s a lot of benefit in it, regardless.

Why is not Recommended for Money Site in Tier 2 Ring in IFTTT Network?

Brian says, “How come you don’t do tier 2 ring with money blogs? Doesn’t it power things like blogger and tumblr? You may have mentioned this, but I may have also missed it. Sorry.” Yeah Brian, it’s been talked about multiple times in the IFTTT SEO academy training. Not sure if you ever even picked it up, because a lot of the questions you ask have been answered in there. The reason I don’t is you can do it with tier 2, by the way. The training says that. It’s just a way you set it up to eliminate or to reduce footprint … which is to set up additional tier 2 triggers besides your own blog content.
For youtube channels, by the way, it doesn’t matter. You can have full 2 tier networks and you don’t need to worry about related content feeds or additional triggers. You don’t need to worry about it, because there’s not a footprint issue thus far. It might change in the future, but as it stands right now it’s still not an issue.

For money sites … if you’re syndicating content to your tier 1 ring, and then that content is syndicating out to tier 2 rings that are persona based and not branded, and it’s the exact same content even with the attribution link … it’s clear what you’re trying to do. That’s to manipulate search results, to manipulate your rankings … to artificially inflate your rankings. If you’re going to do tier 2 networks for your money site or blog for blog syndication, you need to cover your footprint as much as possible. That’s where you add related content feeds in, at the tier 2 trigger point, to post related content (preferably from high authority, socially active sites that are going to be of the same topical relevance) that are going to be posting to your tier 2 networks regularly … so that it buries your content among other related content from high authority sites.

If somebody were to look at those blogs, a manual reviewer, it would look legit because it would look like a curated type blog. Whereas, if you just have tier 2 networks that are just posting the same content from your money site and your money network (your tier 1 branded network), it’s going to be clear what its doing. You built that for manipulating page rank, or manipulating SERP results.

Again, the reason why I don’t do tier 2 rings for money site blogs is because I’ve got too many damned sites that I manage. It’s a lot of additional work and a lot of additional management. If you’ve only got a handful of sites to do and you want to set them up that way, by all means do it. That’s what the training shows, or talks about. When you’ve got a bunch of sites to manage it’s just not worth it. Instead, what I do, I build up my tier 1 ring and really build up the authority and the power of that instead. Then I’m only managing one ring per site.

Separate GPlus Profile and Business Page

George say, “Hello and happy holidays. My client has a G plus profile that is linked to their website and I plan on syndicating their posts through IFTTT, but they want a separate G Plus profile to be used for syndicating posts …” I wonder why they want a separate one. That’s kind of weird. If it’s a Google Plus page that’s branded for their business, I would use that. If they don’t want it … especially for money site stuff … if it was Youtube it wouldn’t make a difference. For money site blog syndication, I don’t know why they wouldn’t want you syndicating to their Google Plus branded page. That really doesn’t make any sense.

Anyways, if that’s what they want I would either advise them to just forget about Google Plus, which is silly, or to … You could set up another Google Plus page and that won’t actually cause a problem … Here’s the thing, you can have a local page and a business page. What is the difference? A local page is going to show an address when you visit it. It’s going to show the business name and it’s going to have an address, a physical address and a phone number. Sometimes if you opt to hide the address, then it’ll just have the website address and the phone number instead of actually having a physical address there. By the way, on the google plus local page, it will show a little map. It won’t have a links section where you can add all your additional profile links. That’s also answered in the Frequently Asked Questions at support.semanticmastery.com. That question comes up all the time. “I don’t have a link section on my Google Plus page. Why not?” Because it’s a local page that you’re talking about.

Then you can have a business page, and I’ve done this for many clients as well, which is a typical Google plus page that doesn’t have a physical address. It’s called a brand page. A brand page can then have all the links to your … it’s not going to have a map, it’s not going to have a physical address or phone number shown at the very top … but you can add all of your additional links. That’s one of those semantic hubs. That’s what we teach inside of the training.

My point is, you can syndicate to either a local page or a brand page. It doesn’t matter. You can syndicate to either one. If you’ve got a local page, it makes more sense to syndicate your posts to your local page. That’s going to help it to rank your maps. Right? It’s that whole freshness factor. That really does help if you’re syndicating your posts to a local page. That said, if you have a local page and a business page (which is okay to have, that’s not going to cause any problems) and for whatever reason your client doesn’t want to be posted to a local page (which doesn’t make any sense, but if they don’t want that and they’re the ones writing the check) then you can syndicate to the brand page and it won’t harm anything.

In fact, you can syndicate to both the brand page and the local page simultaneously and that’s not going to hurt anything either. I’ve got a couple of clients that I’ve been doing that for, for years, and it’s never caused any problems.

“Should we just have one G Plus profile linked to at the website?” Yeah, linking … you mean underneath the name? You keep saying profile. Profile would be a persona … whether it’s an actual person or a fake person, doesn’t matter. There’s a difference between profiles and pages. Just make sure there’s a clarification there. I know they sound similar, but there really is a difference between a profile and a page. It doesn’t matter, you can have more than one profile or page linking to the same website. It won’t hurt anything. You just don’t want multiple local pages pointing to any one website. That’ll cause confusion. It’ll cause your map rankings to tank.

Setting Google My Business without Physical Address & Contact Number

We’re almost out of time. We’ll try to run through just a couple more … maybe only one more because they’re a little bit longer. We’ll see. Lets try this. Kevin say, “Got a few more questions. Can I set up Google my business without an address? Or if I use my personal address will I get a bunch of business marketing flyers and crap in the mail, phone calls, etc? Does Google keep my business, address, phone, etc. private from telemarketers?” Okay, no.

First of all, yes you need a physical address to set up a my business page, which would be a local page. You have to have a physical address for that. If you use your own address, yes you’re going to … there’s no sense of having a Google local page unless you’re trying to rank in maps. If you’re to try to rank in maps, then you’re going to need to build citations. Citations are business directory listings.

While you can opt to omit your physical address for some local pages, Google local pages … depending on your business type. If you’re a service provider, for instance a plumber, and you provide services at the customer’s location, then you can choose to have your address hidden in the Google local page … the maps page. You can choose to have your address hidden. It will just give the phone number and the city, but not the actual street address. Then it’ll give you a link to the website.

If you have costumers come to your location, like a point of sale for example, then you have to display your address. You can’t get away from that or you’ll violate terms of service and you can get your page shut down. Either way … even if you have a service type business where you provide services to the customer at the customer’s location and you opt to hide your physical address from the listing (which you can do), then in order for you to rank in maps (which is ultimately what you should be trying to do anyways) you’re still going to need to build local business directory listings … like Yelp and Yellow pages and Angie’s List and Judy’s Book and Brownbook, all those different ones. Most of those are not going to give you the option to omit your address, your physical location.

Your information is going to be public on the web anyways. Yes, by the way, any time you create a local listing and you start to build citations, you will get hammered with sales calls from the business directories trying to up-sell you on advertising services. There’s no way around it, and Yelp is the worst of the bunch. Yelp is absolutely relentless. They will call you, and call you, and call you until you’re ready to pull your hair out. Unfortunately, it is that way. For that, I can’t stand Yelp, but it’s kind of a necessary evil.

“Can I use a call tracking number or a Google voice number as my business phone number in my Google my business listing and citations I will create?” I would recommend doing a tracking phone number but not a Google voice phone number. Yes, you can do it. The problem is, what happens if Google ever decides to terminate your account for something? Then you’ve just lost a phone number. At least with the tracking number that you’re paying for, it’s very unlikely that it would ever get terminated. As long as you’re paying for it, you should be able to keep it. I recommend using a virtual phone number and not a Google voice number. Again, you can, but I don’t recommend it.

Citation Building Services

“How many citations and how quickly can I build citations?” I see Fiber gigs … don’t do Fiber gigs for citations. There are such better services out there. Adam, if you can get the links ready. Marketer center, if you’re on a budget, is a great service. Andrew Scherer, he’s a great dude. He’s got a really good citation building service for people that are on budgets. It’s also for people who want to white-label and resell citation building services. You can do that with him. If you want the Lamborghini or the Ferrari of citation building services, go to Loganix. That’s semanticmastery.com/loganix. They are, hands down, the best citation service that I’ve ever seen, and I’ve used just about every citation service you can imagine.

“Same thing for map citations. How many and how quickly? Plus, do you run them through an indexer?” Yeah, I always run all citations through an indexer. Map citations would be pretty much the same. I’m not sure what you mean by that exactly.

“Note, my niche is to truck finance with the biggest keyword gets 1000 searches a month, and the rest of the money keywords between 100 and 800 searches.” Okay. “Should I suggest just hitting all of my citations and map citations, after they’re created, with GSA directly? I know I should probably do FCS contextual’s first, but I am broke and would be using five 15 dollar SEO clerk fiber gigs to blast them.” Again, don’t recommend that. If you’re going to do that, I would only do those to the nofollow citations. I would sort them by follow and dofollow, the ones that have links pointing to your money site. Only do those types of spam gigs … to be honest with you, I wouldn’t even do that. You’ve got to treat those citations as tier 1 branded properties. They’ve got your brand on them. I don’t spam those directly. I’ll do another tier first, then spam the second tier. You want to try to keep those kind of clean.

Hernan: We talked a little bit about this: regarding contextual links, building contextuals and then going with whatever spam tool that you’re using. Keeping them clean, because you don’t want to burn them. The minute that you burn them, you’re burning … you’re pretty damn near your money site.

Bradley: We hit the 5 o clock mark, but I’m going to answer Ed’s because Ed posted this on last weeks event’s page on accident yesterday. He should have been lower down here, so I’m going to answer this and then we’re going to wrap it up because master class starts in just a moment.

IFTTT Recipes for Pinterest, Facebook Pages, etc. to Video Syndication Networks

“Hi guys, there are IFTTT recipes available for pinterest, facebook pages, livejournal, flickr, and reddit. Can these be added to IFTTT tier 1 video syndication networks for more social embeds etc. I’m assuming we can also do ROSS feeds to these properties from there, from out 3 blogs and our tier 2 networks.” Yes Ed, you can use them. Pinterest is not something that I ever used much. I know there’s a ton of traffic potential there. It’s just something I never got into using. Facebook pages, absolutely. The only reason why we don’t teach that in the training itself is because too many people don’t follow directions properly. They go out and try to create spam facebook profiles instead of creating a page under there own profile, which is the correct way to do it. We get support tickets saying, “It didn’t work and I got my facebook account blocked,” and blah blah. That’s because you didn’t listen. We just removed that entirely.

Livejournal, you can. You can do a post by email, but you can’t post directly to livejournal from IFTTT as far as I know. The problem is, for video syndication, it will strip the embed. You won’t get an embed. You can post links, but the links aren’t anchor text links … either they have to be naked URL’s. That’s another reason why we didn’t add it in there, because it’s very limiting.

Flickr, I haven’t tested that myself. Reddit, just give up. Don’t even try it. You will get your account terminated because it’s highly moderated. If you start spamming stuff, it’ll get terminated, so it’s not even worth setting up.

Hernan: It’s karma based. It’s a great traffic link, but it’s not good to automate.

Bradley: “After watching the advanced RSS academy training, I’m still a bit confused on how to use related content feeds to populate my tier 1 tumblr.” Well you don’t. You don’t populate your tier 1 anything. That’s strictly for tier 2. The advanced RSS academy is not to populate anything, it’s to gather your feeds and create super-feeds from your tier 1 properties that you submit to aggregators and directories. It has nothing to do with populating content anywhere. The advanced RSS academy is about creating feeds of your branded content … your money site content or your Youtube channel content … and pushing it to aggregators and directories.

“I know last week you said not to mash up the feeds due to attribution links …” You’re confusing advanced RSS academy with tier 2 strategies. They’re completely different things. Advanced RSS academy was specifically to give your networks more power. It has nothing to do with syndicating content. If you’re going to be talking about syndicating content with related content feeds, we just talked about that earlier in today’s hump day hangout. It’s for tier 2 triggers, so that you can post on a full tier 2 network for blog content. It’s to help reduce your footprint for those tier 2 networks pointing back to your money site. That’s all it’s for. You don’t splice the feeds, you do individual triggers per content source.

“In the training it seems to me, and I may be mistaken, that you suggest using chimpfeedr and other to mix RSS feeds for related content … ” Again, Ed I’m sorry but you’re completely confusing the two. That’s where the confusion is, I can see that from your question. Treat our advanced RSS academy completely separate from any sort of syndication training. It’s not a syndication method. It’s to build additional backlinks to already syndicated content. That’s it. Hopefully that makes sense.

Guy’s, we’ve got to wrap it up. We’re running late already. Merry Christmas, once again, to everybody. I hope everybody enjoys their holiday. We will see you guys next week for the end of year hump day hangout.

Hernan: Merry Christmas everyone.

Adam: Merry Christmas.

Marco: Bye everyone.

Chris: Merry Christmas, bye.

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