Click on the video above to watch Episode 89 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Adam: Well, indeed we are here, buddy. Welcome to Hump Day Hangouts episode 89 with Semantic Mastery. Today is the 20th of July, 2016. We've got a couple of us here today. So, hey, Hernan, how's it going?
Hernan: Hey, Adam, hey everyone at Facebook, Google+, everything. Earthlings, it's really good to be here.
Adam: Bradley, how's it going?
Bradley: What's up, man? It's good.
Adam: Let's see. Just so you know, we don't see you. I don't know if that's on purpose or not.
Bradley: Well, let me check my settings.
Adam: Good deal. Well I'll go through some quick announcements. We told everybody…
Bradley: Can you guys see me now?
Adam: Yeah, there we go.
Bradley: All right.
Adam: Cool. So I'm going to put the link up, everybody. We had a couple respondents to our Rant Mastery. If you guys want to chime in there, it redirects right to a Google forum. I'm getting phone calls. All right. So if you can pop stuff in there real quick. It's going to be just quick responses we're going to start doing on Facebook, via Facebook live, through the Semantic Mastery page. It's kind of fair game, but obviously if it's something really off-topic or something too in-depth, we're going to have to skip it.
Bradley: Yeah, so the idea, guys, is rant mastery. We need ideas to rant about, so rant requests is what we're looking for. It's a one-question Google form, and it's 100% anonymous, so just submit stuff that you would like for us to rant, sound off about. We're going to do Facebook Live posts. It's probably I was thinking about doing one per day but it might be like two or three per week, something like that. We're going to take ideas from people. It can be just about anything. It doesn't have to be about specifically SEO and stuff like that. Remember, our Q&A session is this, Hump Day Hangout. If you guys have something short, or whatever, we'll take all ideas, any and all ideas because it gives us ideas of stuff to rant about. Submit your stuff. You can be smart-asses if you want.
Adam: I was about to say. I know I'm going to really open up the floodgates here, but we read every single one of those entries. Already we've had a good chuckle or two, so, you know, keep it somewhat clean. By all means, put in there whatever you want. Could be anything. We've had some good ones. I think I've got one I'm actually going to do probably tomorrow or Friday when I get some time.
Bradley: Yeah, and we're probably going to start those full-force after today. We just needed a few more entries. We had a few, but we'd like to get some more, so you guys help us out. Contribute to it and give us some stuff to rant about.
Adam: Yeah, and one more reminder for everybody. Right after Hump Day Hangouts at 5:00, we're going to be doing how to livestream part two with OBS, Open-Broadcast Software. I guess that's what OBS is. It's a little bit better way. I prefer it to Wire Cast. It's right now what Bradley's using to dual stream to more than one location. For me, I just think it's simple. I like it. It's easy to use. If you're interested in how to do that, we're going to paste the link on the page and hopefully you got an email. If you're watching this down the road, you'll be able to click on the link and go watch it. This is going to be some training that we're going to offer people. It's something neat that we do, so we wanted to share it with you guys.
Bradley: Yeah, and Adam, next time you paste a sub-domain, don't put www in front of it. It doesn't work.
Bradley: So, just so you know.
Adam: No, I had it in my notepad without anything and was like, ooh, I'll make it all, anyways.
Hernan: Sorry, Bradley, but just a quick note on the webinar, that's what we're using right now to livestream all over the place. Facebook has been giving a ton of exposure lately to live events. I think it's a great opportunity for people to come and leverage on that opportunity, you know? I think this is a great tool. It's free. It is kind of a … well, it's not a pain, but it has tricks and perks to set up. That's why we are doing the OBS webinar anyway. I suggest that you come, sign up; it's free. It's going to be a pure value.
Bradley: Yeah, no pitch. And it's not going to be a real long webinar, guys. It'll be an hour or less. It's not real in-depth on how to use OBS. It's actually fairly simple to use. I think it's a lot easier to use than Wire Cast to be honest with you. I really like it. It's open-source. It's 100% free. The webinar we're doing today, guys, it's 100% value. There's no pitch at all. You guys come check it out and you'll learn how to use OBS, which we just started using about a month ago. I really, really like it. It gives us the ability to simulcast both YouTube and Facebook Live at the same time.
Like Hernan said, Facebook Live posts are getting about 25% reach. Whatever the Facebook page total like number is, every time we do a Facebook Live post, it gets pushed out through the edge rank algorithm and shown to about 25% of the overall audience, or the people who have liked the page. That's really cool. Then they'll give you the option to boost it, which will give you another 25% reach, roughly. That's pretty significant, considering most posts get anywhere between 5 to 10%. 10% is even high engagement, unless you boost it, for regular-type posts. Facebook Live posts are doing really, really well for engagement, and that's why we started to use it. We want to kind of show everyone else how to use it as well. We'll be doing that today at 5:00 PM, so in about 45-50 minutes from now. All right?
Adam: Good deal. Well, that's all I've got on my end. Do you guys have anything?
Bradley: No, I think we're good. Let's go ahead and try this again, because remember, it's a little bit tricky if you're doing a screen share. If I select just Google hangouts tell me you guys aren't seeing anything but a black screen, right?
Bradley: All right, let's do this. Let's go select Firefox window. It's a little bit tricky setting this up. That's it right there. You guys should be seeing it now.
Adam: Good to go.
Hernan: All right.
Bradley: I am going to go ahead and show Chrome and webcam over here actually do this. Everybody should be good to go. All right guys, sorry about that it's a little bit tricky managing all of these at the same time. All right, let's do it. Let's get into the questions.
How Likely Is It To Get Mention From Huffington And Forbes?
Alex says, “Bradley, how likely is it to get a Forbes or Huff post-like website to mention me on their site if I contact them? Say I do land a backlink from them, how many would someone need to gain authority in the health beauty niche to rank from zero to at least the first five pages?“
Well you mean from not indexed or not in the top 100 to the first five pages. I am assuming that's what you mean Alex. How hard is it to get a link from them? Well if you could get a guest post, if you could somehow work your way in and get a guest post on it, you could get it that way. Something else you could do is there are what they call editorial links. There are a lot of services out there now that sell editorial links. They are damned expensive. I mean hugely expensive. Sometimes they are thousands and thousands of dollars for one link. In fact, Hernan, can you … I know local client takeover, those guys, have an editorial link service.
Hernan: Yeah, yeah.
Bradley: Can you locate that and drop it on the vent page for him.
Bradley: It's really expensive, but that's why it's expensive, because those links are so effective. It's very difficult to weasel your way in and get a link on your own. You have to pretty much build relationships with journalists and things like that. That are regular contributors to those media outlets in order to get them to use a quote of yours or something like that in one of their articles, in which case they'll link back to you. It's difficult to do that. You can if you've got the time, then you could do that.
Another site that you could look at for opportunities to comment on stories that are going to be written would be HARO Help A Reporter Out. That's something else you can sign up for a free account and get alerts on a daily basis and that's called Help A Reporter Outer. Let’s go take a look at that real quick. The email, the upcoming request from journalist and writers, bloggers and that kind of thing that are looking for experts in that particular subject matters and they'll tell you what the subject matter of the articles are. Then you can submit details to the writer saying that you can be quoted on that. When they quote you, that's when they'll link back to you. Let’s take a look at this real quick.
Help A Reporter Out right there. That's helpareporterout.com, okay? That's it right there. You can sign up for a free services on the source, sign up that way and then you can get them to send you, everyday they'll send you some available opportunities and things like that. Now you'll be competing with others too, so just keep that in mind. It definitely takes work. That's why the services like the one that Hernan is going to drop on the page is valuable because they've done all the leg work, you just pay them a lot of money and you get to link back. Hopefully that was helpful.
Hernan: I'm talking to Mark [Luckenbo 00:09:32] from [Nelcity 00:09:34] and they do not have it publicly but they will toss a contact information so that if you guys are interested getting it, it’s not cheap but they can get the job done for you. Another option that, I think diving like deep into guest posting to increase like brand awareness for Semantic Mastery and what not. There are a bunch of people out there that you would think that they wouldn't even answer your emails. It’s not like that. If you have something worth saying or sharing Alex, go ahead and pitch them, you may be lucky and at some point you need you just need to follow up with the guys and what not.
I thought it would be harder but we landed some nice guest posts. We're talking not only about the link possibility or the Link shoes but the traffic that is guest post can get. You have several options. The other option is to scrape them using Blue Chip Backlinks you know and 301 those links to whatever you want to you want to write. That's like a third option.
Bradley: Yeah that's not quite as effective is still effective and it's better than not having them at all. With your backlinks in fact I'm pretty, maybe not, I might be thinking of the old crawler I was using. They used to have specific categories like from CNN, Huffington Post, Forbes, those kind of things, Entrepreneur Inc. magazine, they used to have like lists of available domains that they have scraped them, that might've been the other crawler. Regardless you can call yourself if you want, if you have access to that tool. Okay also just wanted to thank you guys, I'm very thankful to have found out about you guys and I have IFTTT.
How Many Forbes Or Huffington Mentions To Gain Authority In The Health/Beauty Niche?
Well plus one that but I'm in the Firefox window so won't let me. The second part of that question I didn't finish and I'm sorry about that. He said so say I do land a backlink from them, how would someone need to gain authority, how many would somebody need to gain authority and help building their strength from zero to at least first five pages? Too many variables there Alex, there's too many variables. Because I mean like for example if you on-page isn't correct, I'm assuming yours is but I'm just saying if your on-page is poor, then you're going to require a hell of a lot more backlinks. If you have really really strong on page, you've got an authority type site. If it's a newer site most likely it's not going to mean of authority type site. If you did, having an authority type site, its siloed as well as a lot of content, interlinking is done properly. All of that then it will take less links than it would if you had a poor site with poor on-page SEO.
Like I said there's too many variables for us to be able tell you how many links you're going to need.
Would Rankings Be Affected With Trailing Slash In The URL?
Paul says, “Hey guys, I've got a question out of left field for you.” Okay. “I've a web designer who redesigned the site for a client. When they uploaded the new site, it lost ranking. Nothing new there, it happens but the client is pissed in went out and got opinions on why. Here is what the clowns said. They said the URL was built wrong with a forward slash on the end of the URL and I was one of the reasons it lost ranking. If it ends in a trailing slash, it creates a meta-refresh that returns the error status 503 to the Google bot. My first reaction is that they're full of shit what you think? Thanks. Yeah that shouldn't make any difference whatsoever. Returns at 503 to the Google bot. I don't know, I've never looked at it from a Google bot standpoint.
Adam: No they should, my opinion on this and Macro since he joined maybe he can chime in on this one.
Bradley: Hi Marco.
Adam: Yeah but the point is that I think that it shouldn't be able to turn a 503 error because that's a server error.
Bradley: Yeah [crosstalk 00:13:32]
Adam: Yeah. If you're getting a bad Gateway, that's something to be fixed on your server but it doesn't have anything to do with the URL. If it isn't meta-refresh or 301, you could be 301 like the end of the training slash two though without trailing slash or whatever, you can do that on WordPress itself. If you're getting a 503 and that's something that you're actually seeing, just plug it into [inaudible 00:13:58] or red checker or whatever. That's something that you need to fix but it's on the server side. It doesn't have to do with the trailing slash.
Bradley: 503 a service unavailable error, that sounds like server error not a URL errors. Anyways I'm sorry go ahead Marco.
Marco: No what I would ask is, is this what they're telling the client or is this actually what's showing up when you look it up, run it as Google bot inside what is it? The search console. Because if that's just what they're saying, the trailing slash has absolutely nothing to do. I mean it could be the theme that's the problem with the trailing slash. It could always change the way we have like the 301, everything that returns in error gets 301 to the own page or whatever destination you want. I don't see way it would be returning a server error just because of that forward slash or trailing slash. That's by default in WordPress when you choose your own permalink trailing. I mean you go over with setting up your own permalink, I mean that's added by default by most themes. I don't see why that would be a problem.
Bradley: Yeah. What I would do is just like he said, you want add your site, the search console and go to fetch and render or use a Google fetch tool. Inside a Webmaster tools or search console and it'll tell you like what codes and things like that. Fetch is Google, that's what you want to do is take a look at it that way and see what the errors are. I think they're full of shit too. I mean if there's some sort of error code that is being generated and it’s something that can be fixed and it’s probably going to be on the server side. It might be something that could be done in HTTP access or whatever too.
Hernan: Yeah because 503 has to do with the HTTP request. You're requesting that URL to the server, the server error says, no sorry. That's unavailable right now because of whatever, delay … Oh there you go. No you're not looking. Look that up, 503 error [crosstalk 00:16:17].
Bradley: What I've done just a second ago.
Hernan: They're going to tell you exactly what I told you, that that whatever is running the website has a problem, they can't handle the request.
Bradley: It’s saying a server unavailable error, what it is and how to fix it, PC support.
Hernan: There you go.
Bradley: There you go.
Hernan: If you can't find an answer, Google it.
Bradley: That's right. Hopefully that's it. Server's too or because there's maintenance being performed on it. That's a server error code and doesn't have anything to do with the trailing slash and the URL. If it is, you could always contact the host and say what's going on with this trouble. If you're dealing with a good host which is why we always recommend Liquid Web because the Liquid Web has awesome support that pretty much takes care of any issue ever but a lot of the cheaper host won't do it for you.
Hernan: Oh yeah, after fighting with [inaudible 00:17:09] for I don't know, maybe a year, Liquid Web is like heaven.
Is It Okay To Use The Same Gmail Accounts To Build Other IFTTT Networks?
Bradley: Liquid Web is totally worth the extra money. Dean says one building IFTTT networks based around niche A with Gmail phone verified accounts and Google sign ins, is it okay to build out a few more networks for niche B still using the same Gmail account and using it to sign in etc. is that spammy? Because as a web designer I have a few client sites already in my main Webmaster tools account and would save me time to perhaps use the same persona i.e. the real me to do that. Many thanks, just put my first network one day ago plus one that.
Well you can Dean but I wouldn't recommend it. The thing is, is what I've said this is how I do it and this is what I recommend is that every time you build new networks that you still set up a persona even if it's branded networks for that matter. I mean the way I do it is I set up a persona which is the account owner so to speak, right? Like that's the page owner of the younger Google account owner is the profile, that's a person or persona in this case. Dean what you do is you set up the branded accounts, the page, the Google plus page and YouTube channel and all that kind of stuff and then you assign yourself your profile, your main Dean's signatory profile as the manager so that you can access it from your own Google dashboard without having to login through a different login. That's what I recommend that you do.
The reason why I say that is because it separates accounts. Let’s say that you had you know 10 different sites and they were all and they were all, so you had different networks and you built them all underneath your main profile or any one profile, does that make sense? Like whether it’s yours or somebody else's profile doesn't matter. Let’s just say that all of those accounts were under that one profile. Something were to happen at some point where Google thought you were doing something spammy and decided to terminate your account, you'd lose all of those, okay? All 10 sites. At least when use a persona as the account owner and you assign yourself as the manager, then you can still manage all of those accounts through your profile.
If you were to ever get terminated because you weren't the page owner, that page would still, it would be affected, it would just terminate your account but it wouldn't terminate the page owner's account. Does that make sense? What I suggest doing is, I know it's a little bit of extra work but it is just a way to prevent yourself from putting all your eggs in one basket in case Google decides to take that basket from you. I always recommend that you separate it. Okay. Let’s see, I already have sites in my main Webmaster tools account, would like to save time perhaps … Yes, the same thing though. I mean once you because you can add your main profile as a manager so that you can access the Google Plus page and the YouTube channel and the blogger account, stuff like that you can do all of that is a page manager.
Then if you want to add those sites to your search console or Webmaster tools account and your analytics account and things like that, you can you just add yourself as a user. Within search console, you click on the top right where the settings are and you add users, click on add users or whatever the term is and then you just submit your Gmail address and then you can also restrict the access level to like read-only or full rights and that kind of stuff. I would recommend that's what you do is still set up the new networks on a new personas and then just make yourself a on page manager as well as a search console user and an analytics user well.
Marco: To go real quick to Paul's because he posted later on that it’s what they told the client. Here's his opportunity to make himself look like a boss. He just needs to make sure that everything is redirected to either the www or none www version of the website. We usually recommend www since it’s a subdomain. Make sure that you have it in Webmaster tools or search console or whatever you want to call it. Make sure that you have access to the cPanel and to the error logs then you go and you sit in front of your client and you run it through search console and then you run a regular request through all three browsers if you want, then you're going to look at the error logs, they should be completely clean and then you say, whoever told this, doesn't know what they're talking about and now you just look like a boss.
Bradley: That's right. Yeah that's what I was saying. Because you can turn this, let somebody else especially when they say some bullshit like that when you go back and can show them proof like that wasn't true, then that makes you look like a superstar. You'll earn their trust as well. One second guys, I got side tracked.
Why Does 3 Pack Shows Up Sometimes And Sometimes Not In Google SERPs?
The next questions is R [Bacon 00:22:19]. He says, Bradley quick question, I noticed when I search Google rankings for certain keywords that I ranked my sites for sometimes a three pack shows and sometimes it doesn't. Is there any explanation as to why only shows part of the time?
Well the only explanation I know of and there might be an actual like official answer to this, but the one that, my assumption is or my understanding is, is that Google is always always tweaking their search engine results pages and they're trying new things for different search phrases at different geographic locations and that sort of thing to determine the click through rates of the listings that they're displaying. Sometimes they show the maps sometimes they don't because I know what you're talking about, I see the same thing. However that said, what they do is they determine, they do is like a sample of with the three pack and without the three pack. Then they try to determine and they'll also change the positioning of the ad sometime.
Sometimes the ads, most of the time the ads are at the top, but sometimes they'll move the adds to the bottom of the page now instead of … Because they don't do it on the sidebar anymore anyways. What they do is monitor that the click through rates from the different configurations that they display in the search and results pages. Then over time to determine which one gets the most interactivity or most engagement or whatever. Then they choose to display that more often than not. It's almost like auto optimizing the search engine results pages. That's my understanding of it. I can also tell you I just pulled this up that's why I was distracted. This is an article search engine Roundtable that and I've noticed this a lot recently to and those of you that were on I don't know if we talked about this in Hump Day Hangouts or we talked about it master class last week, I think is master class. I'm doing a lot more AdWord stuff now.
I had never done AdWord stuff in the past, but this is part of the reason why, is because of what they're doing, the search engine results pages is now when you do local searches, most the time on desktops and laptops you're going see four ads and then you're going to see a maps three path. You don't even get to any organic listings until you're below the fold. Because of that, all of the sites that I've done, lead gen sites and plus client sites of mine that were focused 100% organic SEO. They didn't have a maps listing or they were in areas that they don't have a physical location and they also don't you outwards. Most of my clients have not to this point done AdWords. The problem is, is that most of the organic listings we've noticed have started to do considerably … Seen a considerable decline in call volume or leads in general.
About 80% of my businesses is phone calls for lead gen and for clients who, we generate phone calls that's our primary objective. We've seen all organic listings, we've seen significant drop in call volume. However the maps listings the wants that do have maps listings, they have stayed fairly steady. That's why I'm starting to do a lot more Adwords stuff now because we've got to evolve with the changing search. I'm recommending to clients, I've got a meeting with two different clients on Friday actually to pitch them AdWord services because … I'm going to use the same thing. We talked about this before but let's just bring this up real quick. If I say like roof repair let’s say Richmond, yeah. Take a look guys, there's four AdWord listings here first. Then you scroll down and then there's the maps pack with three listings. You've got to scroll a third of the way down the page before you even get to any organic listings. Because of that, a considerable call volume is dropped off.
As well like I said, I'm going to go meet with two roofing contractors in fact on Friday and I'm going to be showing them this and explaining this to them and saying, “Look guys, if you're not up here or in the maps, you're losing a hell of a lot of calls.” They're aware of that already. The link that I wanted to share which I'm sorry I got side tracked again. Here is, let me see if I can post it on this page without being signed. This is an SEO roundtable article that was just posted yesterday by Barry Schwartz. There is there is a lot of chatter on line right now about the maps listings have dwindled considerably. This is a like a before shot, you see this here and then we scroll down, this is the aftershock. You can see that the maps listings now are considerably reduced as well.
I'm not talking about the three pack, I'm talking about when you click on the show more results, so like right here where it says more places, if we click on this, we notice that I've noticed is for a lot of my lead gen sites because I'm always checking on stuff is that the maps listings, they're not showing the show more listings down here at the bottom. Like if you're not in the top whatever, however many they decide to display here, then there's no way to even access the maps listing unless you're looking specifically for that businesses name. If you read this article on here I'm finally pasted, I've been teasing you guys with it long enough. Let me try this right here. No, it’s not going to let me post on here. Adam I'm going to drop this in slack if you could …
Adam: It’s good.
Bradley: Fix down on the event page. What I was going to say with … What he says in this article is that, yeah I think they're paving the way, Google is paving the way for paid maps listings. They're starting to tweak the algorithm. Now again this is speculation at this point, but it seems pretty apparent what they're doing. They're reducing the number of maps listings are showing up organically so that they can start making room for AdWords paid maps listings. We had heard from Google announced before that the first listing in a maps pack is going to be paid out anyways. You can see if we are looking at the maps page right here, this is a paid ad.
From what I hear, from what I had heard on and I'd have to locate the article, but I heard that the first position in the three pack is going to start being an ad too. My point is guys if you're not evolving, then you're going end up not being able to perform as well as an SEO. I think AdWords is going to be something that's just going to be a necessary evil if you want Google traffic.
Hernan: Right, yeah. You make a great point here Bradley because we have talked about this time and time again in several occasions that every free traffic source ends up at some point ends up becoming a paid traffic source. It happens to Google, it happened to Facebook. You used to post on a Facebook fan page and you will reach everyone and know that's not even close. Every free “traffic source” ends up being a paper play, pay to play traffic source. You need to have that in mind, that's for once. The other hand is Google maps listing is not your business listing, is Google maps, it's Google's. You need to be really certain about that, that if you have a big Facebook page, it’s not yours, its Facebook's. If you have big Google Plus community, it’s not yours is Google Plus.
You need to be really really aware of that when you are trying to first explaining to the client and second developing any kind of asset online. The only things in my opinion that really belong to you are at the relationship that you have with your customers and with your clients and with your leads, your email list, maybe your website but that's pretty much it. In any other case you're trying to reach out for traffic eyeballs and you need to leverage other people's real state to do that. I think this is part of the rules of the game. We need to evolve as Bradley was saying. I think that it does a lot of good to start with that mindset, any kind of business or grow your business or even sit down to talk with a client, start with that mindset, because it will help you in the long run.
Bradley: Yeah and that's part of the reason I'm developing the local kingpin training now that's going to be released in October because of this reason. I'm trying to streamline the ability to set up lead gen funnels for local businesses or for your own digital asset portfolio, if you want to do lead gen business. I'm trying to streamline it where it's something that can be duplicated very very quickly. There are some benefits to AdWords guys. I mean literally you could set up a landing page and turn traffic on it 48 hours, within 48 hours. I mean its traffic on demand. There is definitely value in that and so that's what the local kingpin training is about.
Then there will be some SEO training in there too. It's going to be more about being able to set up funnels and turn traffic on very very quickly. Because SEO continues to get more complicated guys and there is no question and is not that I'm running scared, it's just that I want to provide the same kind of consistent results to my clients and for my own lead gen business that I've been able to over the last six years. It seems that without evolving and going into some paid traffic through Google that my abilities are starting to decline. Not as an SEO but is my abilities to generate leads if that make sense. This is something that I've been forced to learn is AdWords and now I see the value in it. To be honest with you, I'm not sure why I hadn't see it.
I guess before I didn't need it because SEO just works so damn well for generating leads that I just never thought about AdWords. I was like, that's stupid. I'm not paying for traffic. Now it's like being forced to pay for traffic. Just like I said, there's benefits to that it’s easily scalable.
What Are Your Thoughts On Text Tools For Semantic Keyword Analysis?
Greg says, have guys heard of textools.net for semantic keyword analysis and could you comment on it please. They're are having summer special and a 14-day free trial. Well I hadn't looked at it yet, I guess we can look at it very quick. Let’s see text tools I'd have to read through this little bit. I don't know anything about it. This is the first I've heard about it. I'd have to look at it a little bit more and I'm certainly not going to do that on a call right now. Has anybody else here heard of this before?
Male: No, not on my end.
Bradley: Well we can check it out and then comment back on the event page once we've looked at it or comment on it next week. Thanks for pointing that out, it’s given us something to look at Greg. I don't have a comment for you right now.
How To Link Out Geo-Relevant Expired Domains To Local Money Site?
Ryan says, I'm finding lots of geo relevant expired domains from old local businesses but have very little backlinks. How you typically link out to local money sites from these or do you just add a URL or brand link somewhere on the page or do you add some content? Would it be better to save your exact match anchors for domain to provide more link juice? Thanks. That's a good question Ryan. What I've been doing is it's not, I don't care about the number of backlinks when I'm scraping domains. I'm not really worried about that.
What I look for, is I look for the trust flow numbers and the topical trust flow category so I want to make sure that it is relevant. Then what I do is I look at the age of the inbound links going to that domain. In other words I'll go look at archive.org, the way back machine and I'll take a look and see if for example one of the domains that I want to purchase, let’s say it’s only got two referring domains, right? One of the links is like from 2006 and then the other ones from like 2010. Chances are that link is never going to be removed. I don't really care about the quantity of links. I used to when I was buying expired domains like that the traditional PBN style back building PBN's when you just go out and find expired domains based on purely metrics and you didn't care about topical relevancy or any of that stuff.
It was more about the number of backlinks, the number referring domains. Because once you would rebuild the site or build a new site onto that domain, then Webmasters over time would start removing the link to that site because it was no longer relevant to what it had been, it was new content and that kind of stuff. With traditional PBN domains over time they would lose their back links. They were like a finite resource, they would only last so long. That wasn't always the case but that was more often than not the case. With the domains that I'm buying now, I don't really care if, like I'll buy domain, it just has one inbound link, no kidding.
If it's a powerful inbound link and if it's going to serve a purpose then I'll go ahead and purchase it even if it has just one inbound link. Again I checked to make sure that the age is there. If it was a one inbound link, it was just placed last year, then I might not do it because there is a likelihood that that's going to be removed. If it was a link placed in 2008 and it's been there for eight years, chances are it's never going to be removed and so that would still be valuable in my opinion.
How I slink from those to my money site? Well what I typically do is will rebuild the old site using the way back rebuilder, the one inside of each of backlinks. Those of you that aren't using Blue Chip Backlinks, Terry Kyle came out with just the way back rebuilder, is like a spinoff from Blue Chip Backlinks and it's cheaper than Blue Chip Backlinks. I don't remember what it is, I think it’s like 37 a month or something like that. To be honest with you should go ahead and get Blue Chip Backlinks if that's the case. What I'd typically do is just rebuild the site and then I'll just put a link right on the homepage of the site. Like all other links on the site will be no follow and there will be one to follow link that I'll hack into the site like on the front page of site because it’s just an HTML page. I go in and edit the HTML, update the index.html file and save it to the server. It worked to the Amazon S3 or wherever hosting it in and that's it and I leave it alone. Because those are genuine real sites, right?
I just usually put it in it. Sometimes there are footer links. I know you've got a little bit more careful with doing for footer links and that kind of stuff. That's what I've been doing and it works really well. It’s different than like if you were some spamming using traditional style PBN with a bunch of blog posts on it because those look like PBNs, you know what I mean? When you're rebuilding old sites, they look like legitimate sites because they were legitimate sites. I'll just put a link on the homepage somewhere and that's it. That's how I do it. Remember if you're concerned about that, which you should be, you've got to be careful. You can always link to tier one IFTTT property preferably one that has a do follow link back to your money site, so you can link to that. Or you can set up one expired domains that you've rebuilt and then point all of your subsequent expired domains to that one so that you essentially creating like a buffer site and you can do that as well.
Do I add more content? No, I'm not building PBN style sites at all anymore. All I do now is rebuilt old sites that's it. That way I don't have to come up with content, I don't have to theme the blogs, I don't have to, nothing. I just unzip the file, upload it to the server, go in and edit my index.html file, add my link and I'm done. Never have to touch it again.
Would it be better to save your exact anchor text for domain provide more linkages. Yeah I mean you can. What I do is I just typically will if I'm going to build like 10 links back my money site, then I'll use 10 different anchors text, things like that so that they're not all the same. That's up to you. Again what you could do was always use an exact match anchor from one rebuilt site that points to your money site and then link to that rebuilt site with all the subsequent domains and use different variations then. Does that make sense? So that you're only providing one exact match anchor back to your site, but then you’re juicing that link with a bunch of other relevant links using LSI or co-occurring type keywords, okay?
What Is The Recommended Way In Setting Up Email Accounts For Small Businesses?
Scott says when setting up email accounts for small business folks what is a recommended way? I find using cPanel one hosting is troublesome and I'm thinking of using Gmail but somehow make it look like it's coming sending, from their domain name which you can do with Google apps, right? Can't you do that with Gmail apps or whatever it’s called?
Hernan: Yeah I think.
Bradley: I don't do it that way, I set up on webmail and then I set up an alias in Gmail.
Hernan: That's what I do as well for small businesses. Yeah Scott, if they work with Gmail you can redirect the email account to your Gmail and then set up an alias like a reply from, so that they are replying from the at their domain dot com. That's is pretty straight forward.
Bradley: Yeah I know in Google apps you can do that. Somehow I've done in the past but I had to get some help because it was kind of geeky setting up bunch of MX records and stuff in your DNS server for your domain and all that. I know somehow through Google apps you can still use your domain but everything runs through the Google servers instead. Because the way that I still do it now, though is I run everything through webmail. Then I just create and alias and set up SMTP settings in Gmail so that I can send and receive email from my Gmail account, but it's actually still going through my hosting account in my webmail server.
You can do it through, you can do it the other way around where you can have all the emails go through the Google server but you have to do that through Google apps. I'm not 100% sure how to set that up. I had to get help. It was like three years ago when I did it and I had to get help with it. Let's see, I found tutorials from Google however it was not very specific on transferring all older emails over so it seamless to the client and hassle-free to me. Yeah I don't know about transferring old emails. Every time I've ever done it, it's always just been from once you have done the setup from that point forward, there may be a way to import all the old emails. I don't know how to do that though unfortunately Scott, I can't give you any guidance on that.
How To Create A Google Plus Page Login?
John says and we still got about 10 minutes. John says trying to create a Plus page logins of people can get into the page that way and V2 both sections three video 11 and section eight video two reference a create plus page login option but it doesn't appear to be available now and I'm not finding an update video on the subject. Did Google move or remove this? No John it’s still available. I'm going to have to share my desktop here for me to be able show you that. It is absolutely still available. What you're probably doing is you probably assigned yourself as a page manager and you're trying to edit or create a page login as through the manager account and not through the owner account. You can't do that, you have to be logged in as the page owner.
The profile that actually owns it you have to be logged in under that account in order to set up third-party access which is a page login, okay? My guess is that you're set up as a as a manager. Let grab the whole screen here so that everybody can see this and I'll show you. I just wanted to confirm that that wasn't the case, so I actually set it up myself earlier today just to confirm. You guys should all being seeing my entire screen and it probably got really messy just now. What I want to do is move this out of the way, I've got too many damn windows going on here guys forgive me. Let me move this to chrome.
Hernan: That is kind of psychedelic [inaudible 00:42:30].
Bradley: It's messy, isn't it?
Hernan: Its window inception?
Bradley: Yeah it is. One known side of a window. Okay so on Facebook you guys are seeing chrome and you guys aren't seeing chrome you have to see my whole window in order for this to work. From your Google my business page manager, you're just going to select on the page. Make sure that you're logged in as the profile that owns the page. You can't do this is a page manager, okay? I know you guys are hard to see, let me actually just expand this a little bit. That's not going to work. That's all right, you guys can see what I'm talking about. From here just click on the settings, again you have to be the page, you have to be logged in the Google account as the page owner. From settings you just scroll down and it's right here third-party tools, right there.
That's how you set it up, this is the page username right here, you click setup password, you're going to have to enter in the profile account password in order … Once you click setup password it’s going to prompt you to enter in the profile password again. Then you click that, once you click that, then it will ask you to set up a separate password as the page login. This is the page login username/email right there. Again if you're logged in as a manager instead of the owner, this right here won't even show up. That's probably the problem you're having John. All right?
Let’s go back to this Firefox because I know that was probably confusing. Are you guys seeing that?
Hernan: That's why you need to get another monitor Bradley.
Bradley: Yeah probably. No, because then I would be like way confused. A bunch of windows and a bunch of monitors, that is the perception there.
Hernan: Turn this into the matrix or something.
Bradley: Have an ice cream headache by the end of the show. Did Google move it? No, if not is there a work around trick? No, I just showed you how to fix it, you're probably logged in as a manager. Any suggestions on what we should I guess on what should we used to log into feed burner to create the plus page RSS feed URL. I'm not sure what you mean by that. Any suggestions on what we should use to log in the feed burner to create the plus page RSS feed URL? Just log in through the profile that you're logged in with.
Hernan: Right because you can login with the profile or with the page login. I mean you can do both. It depends, I mean you could create blogger, yeah like regular Google accounts like blogger. I'm not sure about, YouTube for sure and feed burner from your page login. We usually do it from the yeah from the profile login but sometimes you can do it from the page login itself.
Bradley: Yes, I mean from feed burner all I do is like from usually I'd be logged in as the profile or is the page anyways that I'm working on because I do all kind of work in Firefox for the most part. You just go over to feed burner and just create your feeds that way. Maybe I'm not understanding question John because it seems to me like it's pretty self-explanatory. If you can clarify that if you're here.
Adam: [Inaudible 00:46:05] answer the [inaudible 00:46:06] question there.
Adam: Sorry you weren't there yet.
What Are The Advantages Of Using City Domain Extensions In Local Optimization?
Bradley: Chris says, “Hey guys have you have any experience with local using city domain extensions like …? No, I haven't done that yet. I don't even know they were available. I would try that. It would be worth giving it a shot. I'm not really that good at success with some of those fancy domain extensions like I just try to stick with .net or .coms, .nets, .orgs for the most part. That's kind of cool, it might be worth testing on a lead gen site. In fact I might actually test that. I'm building out a whole bunch of leads gen sites right now for the local kingpin training. I might actually touch that. Okay, cool. We are almost done. AdWords announced paid pins are coming late 2016, early 2017 on their live event last month. That was it Jacob, that's where I heard it. It was there. It was the guy John Mueller whatever Moller or whatever the hell his name is. That's exactly what I was talking about. Okay [inaudible 00:47:09] question was answered. Is that correct?
Bradley: Okay looks like we're done. Thanks Zane for contributing. Zane is a partner of ours in mastery PR and we got some really cool stuff coming up for you guys. I'm not going to spill the beans just yet, but it's really cool we got coming up. We've got another product next month coming out and the next one in August excuse me October.
Adam: All right, well we are done. Thanks everybody for being here. We will be back next week. Those of you that … Did we drop the OBS webinar?
Hernan: We did and I just put it on there again. I wanted to stay in case anybody's listening who wasn't on earlier, at 5:00 Bradley's going to be showing you guys how to use OBS open broadcast software. How to use that, it’s what we're using now to stream. Pretty powerful software. There is no pitch with this, it’s just showing you guys how we do what we do. If you're interested in using live streaming and you should be. If you're doing anything with video or you're interested in it, then click the link at go sign-ups free webinar and it starts in 11 minutes.
Bradley: Yeah, we will see you guys in just a few minutes then. Thanks guys we will see you in a bit.
Male: Bye everyone.