What Should You Do When The Previous Business Shows Up When You Google Your Client’s New Business Address?

By April

In episode 125 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked how you should prevent the old NAP affecting your citations when dealing with a client’s new business address.

The exact question was:

Client just got a new location brick & mortar shop, wants me to build citations but when I google the address the old business that occupied the spot shows up. How do I go about getting this done without the old NAP affecting my citations?

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