What Will Happen if You Alter the Title, Description, Links of a YouTube Video That is Already Ranking?

By April


In Hump Day Hangouts episode 65, one question was about the potential impact of changing the title, description, links, and tags of a YouTube video that is already ranking well.

The exact question was:

What’s your take on altering YouTube video Titles, Descriptions. Tags or Links – AFTER they’ve ranked well? Does Google hate minor tweaks or monetization efforts after the fact?

Also wondering: Do long-standing, well-clicked videos on Page One tend to move from Exact to Broad(er) match queries if they stand the test of time??

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