Why Should I Not Check SERP Rankings Manually?

By April

In episode 143 of our weekly Hump Day Hangouts, one participant asked if one should limit the manual checking of rankings in search engine results page.

The exact question was:

I had a question about SERPS a while ago, and I talked about how I got anxious watching my client's positions rise and fall constantly. While you guys were discussing it, someone (I think it was Marco) mentioned that he hoped that I wasn't actually typing in the keyword and checking manually. I use Pro Rank Tracker, but I do sometimes search manually too. Is it bad to do that? Should I limit manual checking?

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