In episode 177 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked what to offer and how to charge/upsell/retainer a plumbing contractor.
The exact question was:
Good Day Gents,
Bradley the guidance on YouTube Setup from last week worked like a champ, thanks, Boss.
(1) Got a referral for a Plumbing Contractor who specifically asked to improve his page 3+ ranking for emergency HVAC in local and surrounding area. I want to use Serp Space services to arbitrage and ensure I DELIVER but need advice on what to offer and how to charge /upsell/retainer? They seem open to Month to Month Recurring Fee, want fast results and phone to ring, gatekeeper says they are willing t pay with proof (analytics- not sure how to best provide that).
They are currently paying ~$500 /mo for basic FB posting which includes $250 adwords which is generating very little if any calls. Business has Decent Website, <3 reviews (yelp G+), No list building, No videos. Your expertise would be invaluable in helping to close this client; SPECIFICALLY how would you approach this, which SerpSpace packages would you offer and in what order. would ranking a Video(s) and perhaps Press Releases be good to start;? BTW does SerpSpace offer DFY Press Release stacking etc, like Local PR Pro?