Are There Ways We Can Use Press Releases Aside From Launching A New Site?

By April

In episode 210 of our weekly Hump Day Hangouts, one participant asked if there are ways to use press releases aside from launching a new site.

The exact question was:

I've looked at using Press Releases based off of the Battleplan and saw that you have them at – besides using them for launching a new site, would there be other places that I could use them? (I do some consulting on the side for local businesses and build sites, lead gen, etc)

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