Adam: … Everybody, welcome to Episode 61 of Hump Day Hangouts. Today is the 6th of January, so this is the first Hump Day Hangout of 2016 … Happy to have you here. Going to go down the short line today. We just have three of us here today. How is it going, Hernan?
Hernan: Hey, Adam. Hey, everyone, it's good to be here. The prettiest, the best are here, the rest are somewhere else.
Adam: Bradley, how's it going?
Bradley: Good, man. What's up?
Adam: Good. Not much, I'm on the West Coast, still, but get wrapping things up. I'm going to be headed back to New York shortly, so really looking forward to that.
Bradley: How long have you been out on the West Coast, slacking?
Adam: Oh, you know, just, in my head, permanently, but not … The last nine days, so …
Adam: … it's been nice. I came from out here, so it's nice to get back and see family and do some work and get out, too, and see the mountains, and all that.
Bradley: Must be nice to make so much money that you can take off for nine days like that. What's that like?
Adam: I don't know, I still have to talk to you guys, so I don't count it as time off.
Hernan: Right, but … you do it, like, every two months or something, man …
Adam: Every two months, that's correct. Every two months.
Bradley: … and we all talk bad about you behind your back when you do it, too, so …
Adam: Exactly. Well, if behind my back means group messages, then yes, that's okay …
Hernan: … and [Hump Day Hangout 00:01:20].
Adam: Well, let's see, we've just got some quick announcements, and then we'll hop into it. For those of you who have been interested in our RYS Academy, Done For You services, that's going to be available very, very soon. We've already had some people testing out the service and had good results, so we're going to be opening that up. We'll let you guys know more about that soon, and we wanted to let you know, in case you weren't aware of it already via the emails, that Masterclass will be continuing; so if you were interested in hopping in on the Masterclass, not only is it available in the video forum in the training area, but we're also going to be continuing webinars with additional training. I don't know if you want to talk about that a little bit, Bradley.
Bradley: Oh, yeah. Good call. We're out. We're live.
Adam: Hey, everybody. Welcome to Hump Day Hangouts episode 60. The one where we improvise while we get started, but today is the 30th of December so this the last Hump Day Hangout for 2015. Let's go down and say hello to everybody. How's it going, Chris?
Chris: Hello. How you doing? Happy holidays by the way.
Adam: Hernan, what's up?
Hernan: Hey, Adam. Hey, everyone. It's really good to be here.
Adam: Marco, how's it going?
Marco: Hey, everybody. What's up? I hope you had a great Christmas and that you have a wonderful new year.
Adam: Dude Bradley, how's it going?
Bradley: Good, I'm looking at IFTTT Gone Wild. Oh, God. By the way, Hernan, I like the evolution image from monkeys to us at the beach.
Adam: Yeah. Last I heard, Marco didn't look like that.
Bradley: Marco is a strange-looking character when you meet him in person.
Hernan: Yeah, he wear those shorts. We're on the beach, but that's fine.
Adam: Hello everybody, and welcome to hump-day hangouts. Today is the 23rd of December, so it is technically Christmas-Eve-Eve. We've got everybody here, so I'm just going to go down and have everybody say hi. Hey Chris, how is it going?
Chris: Hey Adam, how are you doing?
Adam: Not too bad. If I'm blurry or shaky, I'm actually on the west coast right now and so I'm working off my work laptop, which isn't quite as powerful as my desktop at home. Hernan, how's it going?
Hernan: Hey Ahdam. Hey everyone. It's really good to be here.
Adam: Hey Marco, how're you doing?
Marco: Hey everybody, what's up?
Adam: Real quick, before we get to Bradley. If you guys haven't checked out our blog lately and seen some of these posts that Marco's been putting out, you need to head over to the blog right after Hump Day Hangouts and go read those … but we'll get back to that. Bradley, how's it going?
Bradley: Good. It looks like you and I are the only festive ones today.
Adam: Well, I have a feeling Chris has got something lying around, but we'll see if he puts it on.
Bradley: Make sure you turn the blinking on Chris.
Adam: We've got a few announcements today. Something I noticed earlier this week, and I can't say for sure whether it's still available, but I heard that Main WP is going to a subscription model for all of their extensions. If you are a Main WP user, or if you've been thinking about it … what you generally use it for is for auto-updating or quickly updating and keeping control of Word Press sites. Oh, wow. That's awesome Chris.
Bradley: I had to click on him so that everyone could see it.
Adam: We'll put a link in here. Go check it out. You can grab them all right now, or you can buy one or two if you want them. I think it's in 2016 … on the first maybe, they're going to change their subscription.
Bradley: Let me jump in for a minute. If any of you guys are doing any sort of … any type of your own hosted networks, then it's something you should absolutely use. You can even set up Main WP and manage your own [inaudible 00:01:54] sites or client sites, even. It just makes it a hell of a lot quicker and easier, more efficient to update stuff. It's got a lot of really cool extensions too, so absolutely check it out before they go to a subscription model. Otherwise you're going to be paying monthly for stuff that you can get now, for one-offs.
Adam: That said though, I think just the base monitoring is free. I may be wrong, because I've been using it for years. I could have been grandfathered in.
Hernan: Yeah, that's free.
Adam: Okay, cool. Regardless, check it out. It's an awesome product. On our end, we're going to have a holiday sale starting tomorrow at 12:01 AM, eastern. Hopefully you saw the email that told you that's going to happen. We've included some additional space products in there, so keep your eyes peeled for that. We'll be giving you guys the link on our social platforms, as well as sending out an email and let you know all about that. You can go check that out. We're not going to spoil it, we're just going to say it's going to be pretty awesome. Check it out.
If you haven't yet, please go to search-base and sign up for your free account. We've got some good stuff coming down the pipeline, and there's going to be some perks for people who sign up. I'll pop the link in there, but it's a free account. There's no paywall or anything like that, you just sign up then you can check it all out. Like I said, I'll put the link in.
Anybody else got some announcements?
Bradley: No, I think that's it. I don't have anything.
Adam: Good deal. All right, lets get started.
Bradley: All right, good. That way I can take this hat off.
Marco: I have one, wait a minute. Santa Claus is coming to town.
Adam: Actually, I do have one more. Marco, I said I'd come back to you. Do you mind giving people a little … obviously you can talk to it better. You've had two pretty awesome blog posts in the last couple of weeks. If you just want to tell people about those real quick so they can see if that's what they want to go check out.
Marco: The first one I did was regarding the Google Dance. We all knew that it took place. We couldn't put our finger on it. We didn't know why, we just knew that it happened. We knew that when it was going on you just left things pretty much alone, or you just kept going on schedule and not deviating. Now we know why it happens and for how long. We actually have the metrics and everything that Google uses and why Google applies this to your website. It's actually a mousetrap. It's to catch you doing your SEO. “Okay, there we have an SEO operating.” You'll get sand-boxed, and you're not likely to get your rankings back. I go into all of the detail, if you want to go look at it. It's called the Google Dance. Go take a look.
The other one is, I predicted the death of the PBN. I'm playing NostrAdamus right now. I'm predicting that they're going to die, and I went on and explained why. I think that the research is really good, the research that I've done. The foundation is solid. It's not theory, because anyone that does PBN's has seen that they get diminishing returns. We've been saying that it's been due to link loss. We figured, “it's power, it's link loss.” Now we know that it's not actually just link loss or loss of power. We know why it happens. I go onto explain it in the blog-post and why it happens. For those of you who want to know how to rank in 2016 and beyond, because it's not just for 2016 … it's just how to rank, period, and how to stay on top, then go and have a read.
Chris: It makes some good holiday reading, Merry Christmas.
Adam: Some light SEO reading for the holidays.
Hernan: Marco also coined a new term, which I think is pretty badass. You can read it over there as well. PRN's … what does it stand for? It's public ranking networks, right Marco?
Marco: That's correct. That's what's working.
Bradley: Okay, is that it?
Adam: Let's do it.
Bradley: One thing I wanted to mention was Merry Christmas to all, happy holidays. We'll be back here before New Years, so we'll get a chance to wish you happy New Years next week. I just wanted to wish everybody happy holidays and merry Christmas. I'd say “God bless” to all of you and all of your families. We've had a wonderful year, and we're really looking forward to next year as well. Over the next few days, just spending time with family is going to be good … some time off, even for us. I just wanted to wish everybody a Merry Christmas for that.
Also, we did do a … I don't know if we ever posted the video somewhere, but we had a Merry Christmas video that we were going to post out too. Did we do that yet Adam?
Bradley: Oh. Pay attention, be looking out for that.
Managing Subdomains for Location and Blog Assignment
Each sub-domain gets its own site, if that's what you mean. If you're talking about local, for example, and using sub-domains for different locations, then each sub-domain is going to have its own blog. It's going to have its own WordPress install, if that's what you mean. I think that's what you're asking, and each one is going to have a separate … let's see, “same blog to link” … No you wouldn't use the same blog to link to each sub-domain. I'm not even sure what you mean with that. Again, each sub-domain is going to have its own WordPress installation on it.
Hernan: Yeah, and also … sorry Bradley. Each sub-domain gets its own blog, yeah. Each sub-domain will be treated as a stand alone money site. The will get their own blog and they will get their own network as well. They will be treated as stand alone money sites.
Bradley: They can get their own network, it depends. You can use one single branded network for all sub-domains if you wanted. It depends on how strong the competition is and what exactly you need. I can't answer that for you in this question, there's not enough information. For example, I do a lot of tree service stuff and I've got a bunch of tree service sites on sub-domains for this one particular company that buys leads from me. We just have one branded network for that, and all the sub-domains feed into that one branded network and that's it. I was able to accomplish, with one network, what I needed to. If you find that you have one branded network and you're not able to get the results that you want, then you can do sub-domain specific networks. It would still be a branded network, but you would add the geographic modifier in there, like the city name or however you build it out. It's still the same brand, it's just a different location. Right? You can do that as well.
“Is there a limit to how many sub-domains you can use per money site? Would you only do a small geographic location or is country-wide okay? I would like to do an England-wide site, or would you just advise to go city by city and sub-domain the suburbs?” I usually do state. I usually go by city sub-domains. Typically my sites … I haven't really done any that are big enough to where I've had to do more than 10 or 12 sub-domains. That's usually as big as a contractor wants to service. You have just got to remember though, having sub-domains is great because each site, like Hernan mentioned, is considered a stand alone site. That's also a good way to protect a brand or a domain, by building out on sub-domains. In case the sub-domain catches a penalty, it's not going to destroy the root domain and all of the pages, posts, and sub-domains attached to it.
You have to be careful though, because … I don't personally like to have a sit with more than a dozen or 15 sub-domains tops. Not that you can't, you certainly can. I would just be careful with that. If you're thinking about doing something like a directory site or something like that, you can use multiple domains and just split it up a little bit. That's my own personal preference. I know you can do more if you wanted to. Hernan, what's you're take on that?
Hernan: This is for foreign niches. I know it's kind of different, you're going for England. I've seen that big websites, when they are trying to go country wide, will usually use sub-domains, but use them a bit different. Instead of going geographic, they will go niche-wise. For example, I have this domain … on a foreign niche. I will go, for example, “Niche-A.domain.com,” and then all of the cities. Then Niche B, it can be, for example, “creditcards.domain.com.” Then it will be “paydayloans.domain.com.”
If you're going that broad, I would suggest that you go for niche instead of state or something like that. You would use the locations as categories. It's kind of interchangeable, depending on how big your competition is. As Bradley was saying, if you're going for the states of the U.S. you will need to do 50 something … 52 different websites if that's the case.
Bradley: Let's see, “What advice do you have for turning the main site copy into unique for each sub-domain? Sounds like a lot of work to keep the copy good if you have even a few clients.” Yeah, it is. This question gets asked often. What I've always done is I've just hired different writers for each location. That's what it sounds like you're doing, more location instead of niche division. What I always do is just hire different writers. That way it's 100 percent unique. Instead of trying to use the same content across multiple sites and changing it, because then you get into spinning and all that, I just hire different writers so that it's completely unique content for everyone.
It's just a cost of the build. I just factor that in when I'm projecting my costs out for whatever project it is that I'm working on. It's just part of a build. It's not that expensive. You can go to places and get content from 15 different writers if you needed to. That way, you're going to have 15 unique versions of copy for … it'll be for different areas, but they're all going to be unique versions anyways because they're written by completely different people. That's how I do it.
Hernan: Going after a big, big, big website, like going after all of the dentists in the United States … all of the states, that's a big project. It's a two or three year project, and sometimes you need a big team and a big chunk of change to make it work. What we usually advise is that you go as Bradley is doing. Go for a market in an area. Once you're monetizing that, you use that money to expand.
We've heard a lot of people going after the big, big prize … which is completely fine, but you need to make a living out of that and that's an expensive project. If you have the team and you have the resources, go for it. Usually if you're a one man gang, which is the majority of our students, we would suggest that you go one state at a time, dominate it, and move onto the next state. You will be building domain authority and trust flow as you move forward and you take over more and more states. The states that you start building subsequently will be easier than the first one. The first one, the domain was “virgin.”
Bradley: That's a good point. I would start with a particular region and build that out first. Like Hernan said, you want to start generating revenue. All too often, we get people who submit questions to us, through various forums, with these huge projects that they want to start. They take hours developing a strategy and even graphics to correspond with it when they ask the question. They present us with this freaking novel of information … with graphics and designs and structural designs and all of this, and it's so over-complicated. Why don't you just get started with one city, one location, and get that ranked, monetized, and generating revenue? Then build upon that. You're going to learn so much along the way from just building out one location to begin with … and start developing processes along the way.
That's the other recommendation that I have. When you start off with a smaller location, whether it is a city or a region or whatever, then as you're going through the process of building that out make sure you're documenting the process so that you can really systematize it. If you're talking about doing something on a large scale, like what you're talking about here Mark, you're going to want to have that systematized as quickly as possible so that it can scale. If you're doing this on your own, or if you're just doing it bits and pieces at a time, and you're not actually documenting a process for it, then it's going to end up becoming a very cumbersome and time consuming task. Instead it could have been systematized and outsourced or scaled very quickly once the process is in place.
Then you'll also have cost projections and everything else figured out, which is really, really important as well. It's all too easy to invest too much time and money into a project before it starts to give a return, and you don't want that. You want to be profitable as quickly as possible both in revenue and with your time. You want to get your time back too.
It sounds like a good project. I recommend you start small and then build from there. You can always build upon successes and eliminate failures as you go.
Recommended Setup for Tier 1 and Tier 2 Networks in IFTTT
John says, “Hello Q for the hump-day hangouts. Please clarify how you recommend setting up the different accounts; tier 1, tier 2, branded. Here is what I think you recommend. Tier 1 branded, your money site, or client site, or youtube channel at the center. You build out roughly 20 site profiles using the same name (Austin Plumbing Experts), same logo, same bio/description and then link all of the sites together.” That is correct.
“Tier 2, nonbranded, or persona accounts. For each persona, you create a blog on WordPress, blogger or tumblr at the center for a person like John Smith. You create roughly 20 sites, all branded, with John Smith with name, image, bio description. Again, you can link them.” Yes, except that the three blogs that you mentioned: wordpress, blogger and tumblr. Those aren't actually created for tier 2's. Those are actually created during the tier 1 process. You're going to use the wordpress, blogger, and tumblr from your tier 1 network. Those are going to be the trigger points for tier 2. You would still create a wordpress, blogger and tumblr for each of the tier 2 sites, not the center … not the trigger point. The trigger points would be tier 1. But you've got your concept right.
“This feels different to the Syndwire account setup on gigs on Fiverr, which talk about setting up 20 different personas on 20 accounts, but I think you regard those as orphans likely to be deleted.” You got it. This does feel differently then the Syndwire account setup because it is different. Part of the reason why our networks work so well is because we interlink everything the way we do and we're building an identity.
The identity is really what makes them strong, because we're in the semantic web guys. In the early stages of it still, but we are into the semantic web, or web 3.0. Identity is very, very important. It's a kind of currency on the web now, to have an identity. If you don't have an identity, the backlinks that you would build from there are disregarded or diminished considerable. That's part of the reason why we do that. Also, because the orphaned accounts are likely to be terminated. It happens often. When you have a stronger identity, as long as you're not spamming the hell out of them, they will last for a long time.
I've got IFTTT networks that are going on three and a half years old that are still alive and well today. Those are very powerful, by the way. They've been posted to for three plus years and all themed as well. Some of those are really, really powerful.
Syndwire is a different tool, it's a different thing. Even with Syndwire … when I set up a Syndwire account set, I still do it the way that we build our IFTTT networks. That's where I set up one profile and build out all the accounts under that one profile. I still interlink them and even add some addition sites into the network for that profile that aren't included in Syndwire, like Gravatar and About.me. Why? Because those are semantic hubs that interlink all of those to give it that semantic relationship between all of the other properties. It's very, very powerful.
Hernan: Just in case anyone is interested, what we're doing is what Tim Berners-Lee calls the “giant global graph.” You can just Google it. He coined the term so that machines could distinguish between the nature and significance of the content of what's now on the web. It's just a way to distinguish everything.
What we do is we point everything so that when the machine comes in … when the algorithm comes in, or the [inaudible 00:21:39] whatever you want to call it … it can distinguish what we're doing and actually categorize it and say, “Okay, I understand distinctly and this is where it goes.” It can decide way better how to rank it. Otherwise, you're just letting Google in and it's going to have to decide how to rank it, and where to rank it, and what it's about. Now you have a math problem. Trying to do all of this without guidance, and you're in trouble.
Bradley: The other part of it is … If you've got an account on Diigo or something. Let's just use a bookmark account, that's fine; Diigo, or delicious (which, by the way, is a Google data hub partner, social data hub partner). Let's say that you've got a delicious account out there and it's got no connection, no identity. It's just an account out there that's building links to whatever it is that you send to that account. Is that as valuable as a delicious account that has a profile image and a bio and is linked to all of the other properties with the same profile. All the content is all related around the same theme, the same niche, the same topic. Which link is more powerful?
It gets back to what we're talking about relevancy in trust flow and topical trust flow. That's what we can manipulate when we have these themed networks. Again, the Syndwire strategy … it works for certain things, there's nothing wrong with it. I'm not badmouthing Syndwire. What we do takes more work to do upfront, but it also, through our testing, provides better results.
You can still do the same thing with Syndwire. You can just create the account sets with a strong identity for each set. Then you can group your sets inside of Syndwire to do the same thing, where you can set them up as themed groups. That's how I do it.
I don't use that tool near as much as I used to, though, because it still does a lot of spun content and stuff. I'm just not keen on spun content for lengths. It's fine for Youtube videos as well.
Transfering Google Plus Local and Brand Page to Another Account
Adam: This hump day hangout is brought to you by Semantic Mastery.
Bradley: We need some endorsements so we can start selling ad space. 30 second blocks.
Adam: Hernan, how is the weather down in Argentina?
Hernan: Right now it's about to rain. It's been hot as a furnace over the past couple of days. Buenos Aires is hot and humid. You can ask Marco as well. He loves the weather here.
Bradley: Yeah, it certainly doesn't feel like Christmas here in Virginia either. It's 70 degrees outside. It's like, “Come on man, I want it to be cold and …
All right, I'm going to grab the screen back. Hernon, I think I'm going to use you. Actually, who wants to volunteer? Adam or Hernon?
Adam: Not me. I'm on my laptop so things are a little slower.
Hernan: I will.
Bradley: All right, we're going to make Hernan the manager for a minute. Can you guys see everything?
Hernan: Is that the spammy account that you want to endorse me?
Bradley: Yeah, this is the pharma account. No, I never ended up building up this project. I had good intentions to, but I never did. So this is a good one to use.
This is a Google Plus page. You're logged into your main account … who asked the question … Caesar. You're logged into your main Google profile, then you go to the dropdown menu, go to pages, click on pages. Then you're going to select the page you want to transfer. In this case, I'm going to use this one as an example. From here, we want to click on the menu. We're going to come down here to the settings icon. Because this is the new and improved Google Plus experience, there's a manager button right here. Otherwise you go to settings and it would be across the top. There'd be a tab for managers.
We're going to click on managers, and right here you're going to see it says, “invite new managers.” I'm going to invite Hernan Vasquez and I'm going to select Manager. I don't know what Communications manager is, that's a new title.
Hernan: Don't touch it just in case.
Bradley: Yeah, I don't want to break anything. I'll have to investigate that one. I'm going to go ahead and click invite. Now, Hernan is going to get a notification in Google Plus and probably as well in his social tab of Gmail. It's going to say he's been invited to be a page manager.
Hernan: Let's look for it real quick.
Bradley: I'm just going to wait while he finds it. If not, Hernan, I'll send you the link for the actual page. And when you visit the page, it'll say that you've been invited to be a manager of this page.
Hernan: I haven't get anything, but …
Bradley: Let me do that one.
Hernan: Not yet.
Bradley: Sometimes it takes a few minutes before it comes in, so I'm just going to send this to you instead. Page ID is that one there. I've got to get rid of all this other garbage. I'm going to send this to you in chat, then you should be able to visit the page and it'll ask you to become a manager.
Hernan: Lets do that.
Bradley: Let me make sure that is what it's supposed to be, because these URL's have gotten funny too. Nope, that's not it.
Hernan: They've changed. If you had a B … ?
Bradley: You got it? That's all right. I'm just going to go visit the page. That'll give me the actual URL. Here we go. The extension is different. You see how the one I just sent to you says business.google.com? That's why it's weird. If it's just plus.google.com … it should be the same page ID. Let's just double check it before I send it to you. Whoops, wrong button. Yeah that's it. Hernan: This is live guys, so bear with us.
Bradley: That's all right. This is good experience. You got it?
Hernan: I got it, but I'm still waiting … Oh yeah. I have it here: “You've been invited to be a page manager.”
Bradley: Accept that please, and tell me once it's done.
Hernan: All right, it's done.
Bradley: Now, if I come back over here and click on Managers again … I might have to refresh. Let's try it again. I told Caesar that I would answer this for him in facebook. Now you'll see that Hernan is no longer an invited manager, he is now a manager. See that? Now all I have to do is click on this and I can make him … okay, “must be a manager for one day before becoming the owner.” In 24 hours, I can come back here and click on this dropdown and it will allow me to assign him as the owner. Once I click on the owner button, it'll bring up a pop-up window that says, “Are you sure you want to do this? Are you absolutely certain. Because Hernan is a jerk.” It'll say something like that. I'll check the box to say, “Yes I'm sure,” and then I'll complete it. Once I do that, it'll make him an owner.
That's how you do it, guys. It's really simple to do. All you do, once again to walk through the steps, is on your main google profile go to pages. Go to your navigation bar, go down to pages, select the pages you want to transfer. Once you're on this screen, open up the menu, go to managers, add the manager that you want … the google account that you want to be a manager … that you're ultimately going to transfer it to. Click invite. Make sure you're logged-in in maybe Firefox or another browser … or tell your client to be looking out for it, or send them the link to the page. When they visit the page, they can become a manager there. Then come back 24 hours later, go back through the same steps, and there will be an option for you to assign them as the owner. Then you're going to confirm it, and then it's done. It's that easy. If you've got an attached Youtube channel, it'll transfer the Youtube channel over as well.
Hernan: So basically you need to put me as an owner of every page that you own Caesar, and we'll go from there.
Bradley: Yeah, it's going to say, “Careful with Hernan,” though.
Adam: Merry Christmas, from Hernan.
Nofollow Links to Main Site, Affiliate Links, etc.
Bradley: Hopefully that helps Caesar. Bill says, “When linking from your main site to your sub-domains, you want nofollow the links, correct? On the semantic mastery site, what is the reason for nofollowing the main nab, about, and hangout links? I'm curious about this since they are folders on the main domain.” Well, they're not, Bill. I nofollow because … it's called page rank sculpting. It's something we just talked about last week, I think, during hump day hangouts. I'm pretty sure it was last week. If not it was two weeks ago. Somebody asked a very similar question.
As far as the hump day hangouts … the hump day hangouts is a redirect link to a google events page like this very page we're looking at now. Why would I want to transfer any of our page rank over to Google? They've got enough of it. You know what I mean? Google has got enough page rank, they don't need any of mine. I nofollow that. Those aren't sub-folders, that one was a redirect link. Those other pages, like the about page and contact pages, those are pages, they're not folders. They're pages that really deserve no link equity. There's no reason to push it over there. You want to conserve it and direct it to the pages that matter, not the pages that don't matter. Right?
Okay, next. “I'm guessing that links to other properties owned, or even affiliate links, should be nofollowed as well?” Yeah, I always do. Unless I'm trying to specifically push juice or equity to a particular site or page, I nofollow it. In fact, I usually nofollow all outbound links on money sites. It's easy to do because you just put a plugin on your sites called “nofollow external links.” There are several versions of plugins that do the exact same thing where you can nofollow all external links. Then you don't even have to think about it. Whenever you create an external link, it nofollows it. That's what I like to do for money sites.
PBN sites … different. PBNs sites, I leave all links to do follow, because I'm not trying to make a clear footprint. If you have no follow at all links on PBN sites except for links that point to your money site, that's a clear indication of what you're doing. Don't do that.
“Thanks guys, I have implemented many things that I learned here with great results. Much appreciated. Merry Christmas and happy holidays.” I will plus one that. “Bought video x product and have paid for it with prophet several times over already. Good share and great timing with the clicks are still cheap.” Yeah, that's the video extreme by Justin Sarti. That's a great product. Youtube ads are great, I love them. They're fun to set up, too.
Hernan: I would use it as a tier 2 still. Usually these fiverr gigs will use all the same account. Your doc will be sharing links with god knows what.
Bradley: God knows what, right.
Hernan: I would still use it as a tier 2, or to push [inaudible 00:34:31] in maybe an internal page of an IFTTT network properties … like that.
Bradley: Or even link to your semantic hubs on tier 1. You can do that as well … like your Google Plus about page, or your gravatar page, or about.me. Anything like that, where you've got a list of links that are pointing to your other tier 1 properties, your other branded properties. That's a good place to point stuff like that. Then you can spam those, the actual PDF files.
“How does this compare to RYS tactics? Is this is a good compliment?” We kind of do something like that in RYS, right? We just use Google Drive files with PDF's. That's absolutely part of one of the methods in there … one of the modules, right? By the way, we do that inside of the IFTTT networks, guys. Remember, we're using Google Drive and Microsoft One Note. Whenever you set up your IFTTT networks and you upload a video or stream a video to your channel and it syndicates … or you publish a blog post and it syndicates … it's going to create a word doc or a document that goes automatically to Google Drive and to One Note with links. Those are tier 1 properties. You're doing what you're talking about here.
As Hernan said, I totally agree. Fiver gigs suck for SEO, unless you're doing it strictly for spamming. I don't use Fiber for SEO stuff unless you're doing a turn or burn strategy, or even sometimes for Youtube videos … but even then I don't like to do that. If I'm doing Fiber gigs for Youtube videos, it's stuff like retweets, because those are social embeds. I don't do any sort of link building through Fiber, at all, ever. I haven't done that for at least two years. It's like Hernan said … you've got to figure guys, you pay five dollars (or maybe it's five dollars and fifty cents now) per gig, but the provider only gets four dollars? They're selling the same service to dozens, and even hundreds of people, and it's a massive footprint. I keep that shit far away from my money sites and anything that I care about.
Hernan: I would also add, without going too deeply into RYS tactics here, that what we do is way different from what these people are doing in Fiverr gigs.
Bradley: Hell yeah.
Hernan: We actually show how to manipulate the title, the description on the document, how to fill it with keywords, where to do it, how to build the spider web silo inside the drive folder. You can then take those documents and submit them to these file sharing sites. You can do that, but they would need to have all of the components that we add inside RYS for them to be that much more effective and then to bring juice back into the RYS folder.
Bradley: Like metadata, NAP, and all the stuff that we do …
Hernan: All of that … stacked iframes, you name it.
YouTube Ads for e-Commerce Platforms
The other thing that you can do is put up a bridge page. Essentially it would be a page that describes the product that you're trying to promote. If you were worried about it, you could have it on your own domain, run traffic to your own page, which would be a landing page that would then click over to the gearbubble page. As long as the gearbubble page is adwords compliant, you can run youtube ads there. You do not have to verify domain inside of Youtube to run ads to it.
Hernan: That's in case you want to add annotations with links. Again, for Youtube ads, you need to make sure you can send links to an affiliate page in that case. I know that adwords has been more permissive lately because they were losing a ton of market share because of facebook ads. They have become more and more permissive. Now it's happening the other way around, because facebook has been closing accounts like crazy, but now they were losing share, etc. You need to make sure that you're sending to adwords compliant account.
Bradley: As long as it's a compliant page, you're okay. That's the whole point. Your compliance terms have gotten kind of weird. The last couple promotions we've done, for example Video Extreme, adwords is requiring a disclaimer if any quote is made by any person, real or fictional, on the page. If there's a quote, something that somebody has said, whether it's claiming any type of results or not … even if it's just a fact like, “today is Christmas,” you have to put a individual results vary type of disclaimer underneath that quote. Even if it's a fact that cannot be disputed, it has to have a disclaimer. It's really weird. I think it's stupid. It is what it is, and for cheap clicks I'll still do it.
RYS Tactics to Affiliate and Money Sites
“Hey guys, Merry Christmas. I am a new RYS user. I'm just starting to watch the training videos and wanted to know, which will be the best approach to apply RYS to affiliate marketing? I create my own money sites regularly. Should I use RYS to link to and rank my money sites or should I try to rank the G properties instead? Lastly, as you know affiliate offers are more competitive than local most of the time, did you have success trying to rank G properties for affiliate promoting?”
RYS kicks ass for launch jacking. We've proven that a couple of times now in our masterclass series … our coaching series for masterclass. It just kicks ass, because those terms are newer terms and the drive files, they rank like crazy. For launch jacking it's just a great strategy. It works really, really well.
“If you're creating your own money sites, should you use RYS to link to and rank your money sites?” Yes. “Or should I try to rank the G properties instead?” Yes. The answer to both is yes. Do both. Why stop at one? The point is, you should rank the RYS files, but the drive files should be building links to your money site anyways. In turn, it's going to help you to rank your money site.
Hernan: We've been in communication with Facundo. Hello Facu, how are you doing? He's from Argentina as well and he jumped in to RYS. He was really excited. I asked him if he could ask this question on the facebook group itself. He will get support and coaching from Marco and Gary, who are the actual creators of RYS. If you need anything else Facu, go ahead to the RYS exclusive facebook group and ask your question over there. Also, all of the members are having great results with affiliate marketing and you can get the same too.
Bradley: Local too now. The last question was, “did you have success trying to rank G properties for affiliate promoting?” Again, yes. For a couple of launch jack case studies that we did in the master class … in fact, the one that we did for, what is it, Video traffic X or whatever, which was the plugin from Walt Bayliss and Andy Fletcher. That one, we crushed it using an RYS. Some of those properties are still ranked even though I spammed the shit out of them because we had a limited window for the launch. Those properties ranked … the PDFs, the folders, the Google slides, all that ranked really well. It's all about how you set them up. You've got to set them up properly, and do all the ninja things that Marco was talking about earlier.
Hernan: I would also add that, if he's interested in really detailing and making his properties look more like landing pages so that they have CTA's and they look really good … We're ramping up our DF services for RYS. Just send us a support ticket. Get on the waiting list. As soon as we start pumping them out, we're not going to take 100 orders at once because there's no way that they can all be done in time. We'll take 10-15 orders and we'll just space them out so that people know. Just because you send a support ticket to us letting us know that you're interested, doesn't mean that you're obligated to buy. I am suggesting that you go ahead and let us know that you're interested so that, when we do start the services, you'll be among the first people contacted for the services. The quality, and the difference, is night and day between what the VA that's been doing this has been taught to do and what people who aren't familiar with sites can do.
Bradley: The other part of that is … there was a question in Andre's group the other day, the [inaudible 00:44:51] group, about RYS sandwall. How valid is this strategy for real? Google drive files, they're not going to convert. People are going to click on them, it's going to look like shit. Blah, blah, blah.
It is what you make of it. If you just put up a freaking doc file that has just text on it and a couple links, then of course that's not going to convert well. If you create a doc file with a banner, a graphic, a clickable graphic, a call to action … you make it like a landing page and it's a hell of a lot likely to convert. The other part of that is, it's still taking up valuable real estate on page 1 and knocking a competitor's link off of page 1. There's a lot of benefit in it, regardless.
Why is not Recommended for Money Site in Tier 2 Ring in IFTTT Network?
Brian says, “How come you don't do tier 2 ring with money blogs? Doesn't it power things like blogger and tumblr? You may have mentioned this, but I may have also missed it. Sorry.” Yeah Brian, it's been talked about multiple times in the IFTTT SEO academy training. Not sure if you ever even picked it up, because a lot of the questions you ask have been answered in there. The reason I don't is you can do it with tier 2, by the way. The training says that. It's just a way you set it up to eliminate or to reduce footprint … which is to set up additional tier 2 triggers besides your own blog content.
For youtube channels, by the way, it doesn't matter. You can have full 2 tier networks and you don't need to worry about related content feeds or additional triggers. You don't need to worry about it, because there's not a footprint issue thus far. It might change in the future, but as it stands right now it's still not an issue.
For money sites … if you're syndicating content to your tier 1 ring, and then that content is syndicating out to tier 2 rings that are persona based and not branded, and it's the exact same content even with the attribution link … it's clear what you're trying to do. That's to manipulate search results, to manipulate your rankings … to artificially inflate your rankings. If you're going to do tier 2 networks for your money site or blog for blog syndication, you need to cover your footprint as much as possible. That's where you add related content feeds in, at the tier 2 trigger point, to post related content (preferably from high authority, socially active sites that are going to be of the same topical relevance) that are going to be posting to your tier 2 networks regularly … so that it buries your content among other related content from high authority sites.
If somebody were to look at those blogs, a manual reviewer, it would look legit because it would look like a curated type blog. Whereas, if you just have tier 2 networks that are just posting the same content from your money site and your money network (your tier 1 branded network), it's going to be clear what its doing. You built that for manipulating page rank, or manipulating SERP results.
Again, the reason why I don't do tier 2 rings for money site blogs is because I've got too many damned sites that I manage. It's a lot of additional work and a lot of additional management. If you've only got a handful of sites to do and you want to set them up that way, by all means do it. That's what the training shows, or talks about. When you've got a bunch of sites to manage it's just not worth it. Instead, what I do, I build up my tier 1 ring and really build up the authority and the power of that instead. Then I'm only managing one ring per site.
Anyways, if that's what they want I would either advise them to just forget about Google Plus, which is silly, or to … You could set up another Google Plus page and that won't actually cause a problem … Here's the thing, you can have a local page and a business page. What is the difference? A local page is going to show an address when you visit it. It's going to show the business name and it's going to have an address, a physical address and a phone number. Sometimes if you opt to hide the address, then it'll just have the website address and the phone number instead of actually having a physical address there. By the way, on the google plus local page, it will show a little map. It won't have a links section where you can add all your additional profile links. That's also answered in the Frequently Asked Questions at support.semanticmastery.com. That question comes up all the time. “I don't have a link section on my Google Plus page. Why not?” Because it's a local page that you're talking about.
Then you can have a business page, and I've done this for many clients as well, which is a typical Google plus page that doesn't have a physical address. It's called a brand page. A brand page can then have all the links to your … it's not going to have a map, it's not going to have a physical address or phone number shown at the very top … but you can add all of your additional links. That's one of those semantic hubs. That's what we teach inside of the training.
My point is, you can syndicate to either a local page or a brand page. It doesn't matter. You can syndicate to either one. If you've got a local page, it makes more sense to syndicate your posts to your local page. That's going to help it to rank your maps. Right? It's that whole freshness factor. That really does help if you're syndicating your posts to a local page. That said, if you have a local page and a business page (which is okay to have, that's not going to cause any problems) and for whatever reason your client doesn't want to be posted to a local page (which doesn't make any sense, but if they don't want that and they're the ones writing the check) then you can syndicate to the brand page and it won't harm anything.
In fact, you can syndicate to both the brand page and the local page simultaneously and that's not going to hurt anything either. I've got a couple of clients that I've been doing that for, for years, and it's never caused any problems.
“Should we just have one G Plus profile linked to at the website?” Yeah, linking … you mean underneath the name? You keep saying profile. Profile would be a persona … whether it's an actual person or a fake person, doesn't matter. There's a difference between profiles and pages. Just make sure there's a clarification there. I know they sound similar, but there really is a difference between a profile and a page. It doesn't matter, you can have more than one profile or page linking to the same website. It won't hurt anything. You just don't want multiple local pages pointing to any one website. That'll cause confusion. It'll cause your map rankings to tank.
Setting Google My Business without Physical Address & Contact Number
We're almost out of time. We'll try to run through just a couple more … maybe only one more because they're a little bit longer. We'll see. Lets try this. Kevin say, “Got a few more questions. Can I set up Google my business without an address? Or if I use my personal address will I get a bunch of business marketing flyers and crap in the mail, phone calls, etc? Does Google keep my business, address, phone, etc. private from telemarketers?” Okay, no.
First of all, yes you need a physical address to set up a my business page, which would be a local page. You have to have a physical address for that. If you use your own address, yes you're going to … there's no sense of having a Google local page unless you're trying to rank in maps. If you're to try to rank in maps, then you're going to need to build citations. Citations are business directory listings.
While you can opt to omit your physical address for some local pages, Google local pages … depending on your business type. If you're a service provider, for instance a plumber, and you provide services at the customer's location, then you can choose to have your address hidden in the Google local page … the maps page. You can choose to have your address hidden. It will just give the phone number and the city, but not the actual street address. Then it'll give you a link to the website.
If you have costumers come to your location, like a point of sale for example, then you have to display your address. You can't get away from that or you'll violate terms of service and you can get your page shut down. Either way … even if you have a service type business where you provide services to the customer at the customer's location and you opt to hide your physical address from the listing (which you can do), then in order for you to rank in maps (which is ultimately what you should be trying to do anyways) you're still going to need to build local business directory listings … like Yelp and Yellow pages and Angie's List and Judy's Book and Brownbook, all those different ones. Most of those are not going to give you the option to omit your address, your physical location.
Your information is going to be public on the web anyways. Yes, by the way, any time you create a local listing and you start to build citations, you will get hammered with sales calls from the business directories trying to up-sell you on advertising services. There's no way around it, and Yelp is the worst of the bunch. Yelp is absolutely relentless. They will call you, and call you, and call you until you're ready to pull your hair out. Unfortunately, it is that way. For that, I can't stand Yelp, but it's kind of a necessary evil.
“How many citations and how quickly can I build citations?” I see Fiber gigs … don't do Fiber gigs for citations. There are such better services out there. Adam, if you can get the links ready. Marketer center, if you're on a budget, is a great service. Andrew Scherer, he's a great dude. He's got a really good citation building service for people that are on budgets. It's also for people who want to white-label and resell citation building services. You can do that with him. If you want the Lamborghini or the Ferrari of citation building services, go to Loganix. That's semanticmastery.com/loganix. They are, hands down, the best citation service that I've ever seen, and I've used just about every citation service you can imagine.
“Same thing for map citations. How many and how quickly? Plus, do you run them through an indexer?” Yeah, I always run all citations through an indexer. Map citations would be pretty much the same. I'm not sure what you mean by that exactly.
“Note, my niche is to truck finance with the biggest keyword gets 1000 searches a month, and the rest of the money keywords between 100 and 800 searches.” Okay. “Should I suggest just hitting all of my citations and map citations, after they're created, with GSA directly? I know I should probably do FCS contextual's first, but I am broke and would be using five 15 dollar SEO clerk fiber gigs to blast them.” Again, don't recommend that. If you're going to do that, I would only do those to the nofollow citations. I would sort them by follow and dofollow, the ones that have links pointing to your money site. Only do those types of spam gigs … to be honest with you, I wouldn't even do that. You've got to treat those citations as tier 1 branded properties. They've got your brand on them. I don't spam those directly. I'll do another tier first, then spam the second tier. You want to try to keep those kind of clean.
Hernan: We talked a little bit about this: regarding contextual links, building contextuals and then going with whatever spam tool that you're using. Keeping them clean, because you don't want to burn them. The minute that you burn them, you're burning … you're pretty damn near your money site.
Bradley: We hit the 5 o clock mark, but I'm going to answer Ed's because Ed posted this on last weeks event's page on accident yesterday. He should have been lower down here, so I'm going to answer this and then we're going to wrap it up because master class starts in just a moment.
IFTTT Recipes for Pinterest, Facebook Pages, etc. to Video Syndication Networks
“Hi guys, there are IFTTT recipes available for pinterest, facebook pages, livejournal, flickr, and reddit. Can these be added to IFTTT tier 1 video syndication networks for more social embeds etc. I'm assuming we can also do ROSS feeds to these properties from there, from out 3 blogs and our tier 2 networks.” Yes Ed, you can use them. Pinterest is not something that I ever used much. I know there's a ton of traffic potential there. It's just something I never got into using. Facebook pages, absolutely. The only reason why we don't teach that in the training itself is because too many people don't follow directions properly. They go out and try to create spam facebook profiles instead of creating a page under there own profile, which is the correct way to do it. We get support tickets saying, “It didn't work and I got my facebook account blocked,” and blah blah. That's because you didn't listen. We just removed that entirely.
Livejournal, you can. You can do a post by email, but you can't post directly to livejournal from IFTTT as far as I know. The problem is, for video syndication, it will strip the embed. You won't get an embed. You can post links, but the links aren't anchor text links … either they have to be naked URL's. That's another reason why we didn't add it in there, because it's very limiting.
Flickr, I haven't tested that myself. Reddit, just give up. Don't even try it. You will get your account terminated because it's highly moderated. If you start spamming stuff, it'll get terminated, so it's not even worth setting up.
Hernan: It's karma based. It's a great traffic link, but it's not good to automate.
Bradley: “After watching the advanced RSS academy training, I'm still a bit confused on how to use related content feeds to populate my tier 1 tumblr.” Well you don't. You don't populate your tier 1 anything. That's strictly for tier 2. The advanced RSS academy is not to populate anything, it's to gather your feeds and create super-feeds from your tier 1 properties that you submit to aggregators and directories. It has nothing to do with populating content anywhere. The advanced RSS academy is about creating feeds of your branded content … your money site content or your Youtube channel content … and pushing it to aggregators and directories.
“I know last week you said not to mash up the feeds due to attribution links …” You're confusing advanced RSS academy with tier 2 strategies. They're completely different things. Advanced RSS academy was specifically to give your networks more power. It has nothing to do with syndicating content. If you're going to be talking about syndicating content with related content feeds, we just talked about that earlier in today's hump day hangout. It's for tier 2 triggers, so that you can post on a full tier 2 network for blog content. It's to help reduce your footprint for those tier 2 networks pointing back to your money site. That's all it's for. You don't splice the feeds, you do individual triggers per content source.
“In the training it seems to me, and I may be mistaken, that you suggest using chimpfeedr and other to mix RSS feeds for related content … ” Again, Ed I'm sorry but you're completely confusing the two. That's where the confusion is, I can see that from your question. Treat our advanced RSS academy completely separate from any sort of syndication training. It's not a syndication method. It's to build additional backlinks to already syndicated content. That's it. Hopefully that makes sense.
Guy's, we've got to wrap it up. We're running late already. Merry Christmas, once again, to everybody. I hope everybody enjoys their holiday. We will see you guys next week for the end of year hump day hangout.
Adam: Hello, everybody, and welcome to episode 58 of Hump Day Hangouts. Today is the 16th of December. As you can hopefully tell, we are slowly approaching the holiday season, and I'll let everyone show off their gorgeous headwear here as we go through it. How's it going, Chris? Sorry, no headwear for Chris, but how's it going?
Chris: Excellent. I'm the Grinch that stole Christmas.
Adam: Hey, Hernan, what's up, man?
Hernan: Hey, everyone, it's really good to be here. I have no hair wear, but I have some hair, so that should do.
Adam: And the soul patch, so I think that's in competition with my beard. I see a lot of comments about … hey, Marco, what's up?
Adam: Hello everybody and welcome to Hump Day Hangouts. Today is the 9th of December and this episode 57. I going to go down the list here like we usually do. We're going to give it our best shot at saying hello to everybody. How's it going, Chris?
Chris: Hey everybody.
Adam: Good, he's here. I was starting to wonder if I was talking to myself. Hey, Hernan, what's up?
Hernan: Hey everybody, it's good to be here.
Adam: Hey, Marco, how's it going?
Marco: Hey, what up everybody?
Adam: Bradley, how goes it, man?
Bradley: What's up guys? I see that Marco joined the meme business? Did you see the events page?
Adam: Not yet. I just flipped over. I was writing down notes [crosstalk 00:00:44] …
Bradley: I thought it was Wayne at first. When I started scrolling down, I saw it, I was like, “Oh, Wayne.”
Adam: That's good. I saw that on Facebook or Google+ earlier. I liked that.
Bradley: I was like, wow, we're expanding our talent base.
IFTTT Version 2
Adam: Good deal. I just got a few announcements. We'll get through this pretty quick and then we'll get going. I think we mentioned it a week or 2 ago but we wanted to let you know that IFTTT 2.0 is getting under development. We had, or I had, dealt with few question people were asking us. When's the date when you're releasing it when you're video's updated? We don't have that yet. I promise you we'll let you know when we do. We're looking sometime here in the near midterm. We'll get you some more information on that.
Bradley: Let me jump on that for a minute if you don't mind. IFTTT version 2, that's going to be coming out. I had posted on the Facebook group about doing some updates but really there's nothing to update, guys. Nothing that is worth updating until the new course comes out.
I was going to try to do some update videos about the new Google +, but I highly recommend, and maybe this is what I'll post in there because I haven't done it yet, but I highly recommend that you continue using classic Google + for now until they force us to go to the new version because the new version is lacking some of the features that we currently have.
They're probably going to be integrated before it comes out of beta, but currently it's on beta. I just wanted to let you guys know that we're not … provided we can get through the end of this year, we'll be working on setting up version 2 or 2.0 for next year. Probably January, February at the latest, to be launched. If we can make it until then without any major updates, we're not going to do much for updating the current version if that makes sense. Unless something else really pressing comes out.
Adam: Cool, good deal. Sorry, getting weird, echo. On the notes of other areas we're working on. Obviously, SERP Space is one of the areas where we're working on getting more features and functionality for everybody. If you haven't yet, please check it out. SERPSpace.com. It's a free account to register and check it all out. You don't need to pay for anything to check out the services.
Our video powerhouse is open right now for our students. I'll be dropping that link in here. You can go check that out. We're looking to bring some more people on in December. The service is working out really well. Actually we just talked to Dan Anton about that. Yesterday, we had an interview webinar with Dan Anton. If you missed that, you'll be able to catch the reply shortly. You can find it down our YouTube channel or I'll send out a link to it. We're going to have a blog post with some more information and we'll send that out on Friday.
If you're not familiar with Dan, Dan is the creator of Crowdsearch, which we are huge fans of. On top of that, he's got several other great products. We talked to him a lot on the webinars was about how he built his business. He's very successful, he's had a lot of great launches, great products, solid products. It's interesting to talk to him and get his view of how he went about building his business. I don't know if you want to add anything to that, Bradley.
Bradley: It was a no pitch webinar, guys. It wasn't promotional of any sort. Seriously, there was no affiliate links dropped or any … It was literally just an interview with Dan to talk about how he became successful and to share some knowledge with anybody trying to build a business. It was a good session. It was only an hour long too.
Adam: I don't want to make Bradley a liar. I totally dropped affiliate links on there.
Bradley: Oh, did you?
Adam: Yeah. That was at the end when we were talking about … especially Crowdsearch. We all use it, as ourselves. It's not like we sell it as affiliates and then use that money to buy it. We use it ourselves for our own uses outside of Semantic Mastery, and happy to. At the end I dropped that, I think Backlinks and [inaudible 00:04:23]. Like you said, it was mostly talking to Dan about how he's built his business. Like I said, he's been successful and had a lot of really great products.
Bradley: Then I didn't entirely lie. It wasn't a pitch webinar, but there were affiliate links dropped …
Adam: That's what I'm saying. I just want to correct it so somebody doesn't see this later and is like, “I saw something.” We're promote to promote his products. They're high quality. Like I said, we use them. What were you saying, Hernan?
Hernan: It was basically a pitch fest.
Adam: Whoever is watching, you can decide for yourself. We'll send that link out on Friday with the round up email of what we got going in the week. Next week, correct me if I'm wrong you guys, but Monday I believe at 7PM, we're going to be talking to Andres Tobar about some SERP Shaker business.
Chris: Mm-hmm (affirmative), that's correct.
Adam: Awesome. If someone else wants to fill that in a little bit more, I don't have all the details so I don't want to put my foot in my mouth too much, more than usual. It's going to be based around that and then some additions to that. I don't know if I want to give too much away or if we want to …
Bradley: Hernan, expand on that a bit would you.
Hernan: Yeah, sure. We can say that Andres has been combining RYS with SERP Shaker technology. He's been doing some crazy stuff. He ha is developing his own scripts to automate the whole thing. He is going to be presenting how's he using the SERP Shaker methodology or approach in combination with RYS. It's some of his own scripts so it's going to be fun. It's going to be a lot of fun.
Adam: All right. One last thing … Obviously I'll be sending out something, people will see that. We'll post it on Facebook and Google + and send out the invite to that stuff. The Mastermind, just so you're aware, we're adding to our Mastermind. We're going to be giving our members a chance to get in the hotseat and answer some questions.
Mastermind members are getting a chance to get someone to many feedback. They're going to sit down with us via a Hangout and ask us questions or we are going to be able to ask them questions and be able to figure out how we can push them forward. If that type of action sounds like something good for you, now's a good time to hop in to the Mastermind. We're going to start doing at least one of these a month, probably more than that.
Bradley: Unfortunately the first one's supposed to be tomorrow at 4PM. It's only an hour long, but I didn't post it yet in the community. I haven't cleared it with Robbie and Wayne yet to if they're … By the way, if you guys are on, let us know if you guys are cool with tomorrow, starting tomorrow between 4 and 5.
Adam: If not, we'll work around you guys and get the first one out of the way.
Bradley: Yeah, we'll have to reschedule. I was supposed to post it in the group yesterday and get with you guys and I completely dropped the ball. I apologize for that. If you guys are available though, we'd like to do that tomorrow between 4 and 5PM Eastern.
Adam: Sounds good. That's all I've got. If anybody else has anything, now's the time.
Bradley: One thing, Justin Sardi's new course. Marco, if you've got that link …
Marco: Yeah, I'll drop the link in there.
Bradley: Justin Sardi's new course for video advertising YouTube ads, which again, I can't say enough about them. It's just everything that we do. All of our sales funnel product stuff, building our email list, I do it for local. I also use video ads for video SEO, believe it or not. That's just something that I do when I need an additional push on the video that I'm trying to rank. I learned how to do video ads from Justin. I did some 1 on 1 coaching with him at the beginning of this year, so I got that hands on with him.
He's new course coming out, it's called Video Extreme. It comes out on Friday, 11AM Eastern. It's a $300 course but it's a really in depth course. I've been through it. He gave me review access. I've been through that course and actually picked up several more techniques and nuggets of information that I haven't learned before. I do a lot of YouTube ads stuff.
Anybody who's interested in using YouTube ads for driving traffic, it's really a very under used traffic source right now, and it won't be that way for long, guys. Just like Facebook ads, it's going to saturated at some point. Right now, it's still a golden opportunity to get in, learn how to use Facebook adverting and drive traffic for pennies per click. It's very targeted traffic. You can get so precise with your targeting to where you only show your ads in front of specific videos, which is fantastic because it's so targeted. Conversion rates are good.
Anyways, enough of that. There's a link. If you guys want to get, there's a free download, a PDF download if you go to … it's a cheat sheet, YouTube Ads cheat sheet where he also discusses how you can get free ad credits for testing YouTube ads if you wanted to. If you go sign up for that, you'll get the email on Friday when it's launched. You can check out the product if you want.
We have some bonuses that we lined up if anybody purchases through out link. We have that URL too.. I don't know … Do you have that ready, Adam?
Bradley: If anybody is interested in purchasing and they end up punishing purchasing through our link, we got several bonuses lined up for that as well. Again, it's something that I highly recommend. We don't typical promote a lot of products unless it's stuff that we use, and I stand behind Justin's product no question.
All right, other than that, do we have anything else, any body else?
Adam: Let's get started.
Hernan: Let's do the …
301 Redirection for Expired Domains to Push PA and DA
Bradley: All right, here we go. We'll start with Kevin at the bottom and work our way up. “My site is 2 months old …” Excuse me, let me lock my screen so that it's not bouncing. “My site is 2 months old with around 20 backlinks that I've created. Can I now 301 a few expired domains to my site to help push PADA and number of backlinks?” Here's that PADA question again. “Oh, my site already has pretty good trust vote, 15+ on those pages with close to a 1 to 1 ratio.” That's good. “Also, should I set up WordPress plus a Link Juice Keeper first on the expired domain before I 301 or should I just do it through the registrar or HTAccess? Do you have any suggestions on whether I do this for my money home page or interpages or how many 301s and how many interpages? Oh, and the expired …” There's a lot of ohs. “The expired domain be the exact same niche or subniche or just same main niche?”
There's several questions in that one. We'll start with the top. It's okay to do that, to do some redirects to your main money site. I don't like to do a redirect from an expired domain even if it's from the same niche, which is really important guys. If you're going to be doing this type of thing, unless you're just pushing juice, which you can do with some double 301 redirects and stuff that we talked about in the Mastermind, we're not going to reveal all of it here, but unless you're doing those types of methods where it's just about pushing juice, then I commend that you do find expired domains that are within the same niche.
They don't have to be the exact same sunniche, it doesn't have to be really granular. What you're looking of r is topical trust flow relevance. If you can find those, then by all means, it's okay to redirect to your main money site. Here's where I find an issue with redirecting expired domains direct to the money site. It looks odd if you have too many of them. I don't recommend that you do a bunch of them, if you got a couple then that's fine. That's not an issue, I do it myself. But if I have …
Let's say i have 8 domains that have got decent metrics, clean inbound link profiles and they're on the same topical trust flow, the same topic, so they have that same topical trust flow relevance, the I wouldn't redirect all 8 domains to my money site. What I'd do is I would take 1 or 2 of those and redirect them to my money site and redirect the others to those first redirects to where it's only showing in the backlink analysis tools and search consul and things like that. Only those two redirects. But I'm still pushing additional topical trust flow through because I've got a chain of redirects setup, if that makes sense. It looks odd if you start pushing a bunch of redirects all of a sudden to your money site. I don't like to do that. If I'm going to do something like that, then I spread it out over time. Hernan, you want to comment on that part of it?
Hernan: Yes, I agree with you on the 301. Too much of a good thing can become the other way around. I have found depending on the niche, I have found for example for local that just a couple of them will give you good results, but it has to be congruent with whatever, anything else that you're doing.
For example, you can check the backlinks that your competitors have, the top 5, and you can try and run, for example something like [inaudible 00:13:28] or Screaming Frog if you have their resources and try to scrape your competitor's backlink profile and see if you can emulate their profile. It will have to be consistent with your link building strategy overall. I wouldn't start just from right off the bat with 301s, I would maybe do it some … let it age a little bit and add the trust flow before starting doing 301. Usually I do 301s when I need a push.
Bradley: He says it's about 2 months old with about 20 backlinks already. Again, that's a really new site and you don't want to overdo it. If I was going to do anything, Kevin, I might just do one 301 to start with. If I was going to do any additional 301s, it would be to that first 301 domain instead of direct to the money site where I'd be basically building upon that first redirect instead of adding additional redirects, if that makes sense. Again, don't push it too fast man because you'll get penalized.
Marco, you were working on a blog post about the 20-70, did that ever get published?
Marco: I'm still editing it and I'm going to add some graphics and some other stuff. It will be done by the end of the week.
Bradley: All right, because that will be something that's going to be really useful for all of you guys. It's a post about how when you start making changes to your site, you need to let them sit and take effect and at least wait 20 days because if you don't, then Google's going to see that you keep making adjustments and making adjustments and they're going to sandbox your site. It doesn't mean they're going to penalize the site but it means they just won't promote it anymore and it will … you can end up causing problems for you, long term problems. You gotta be really careful with that kind of stuff.
As far as should you setup WordPress and Link Juice Keeper first on the expired domain before you 301. No, because that's just additional work. If you're going to be building those sites out like PBNs, then yeah of course, you want to setup WordPress or some sort of CMS or website, it could be HTML, whatever. You could do that, but if you're just going to be doing 301s, I wouldn't recommend wasting the time of setting up WordPress and putting in plugins and stuff like that on it. If you're going to use them just for 301s, I don't recommend doing it, it's just a waste of time.
Make sure that if it's your registrar 301 that it's not GoDaddy, NameCheap will work fine. GoDaddy will sometimes give you 302 redirects even though it says 301, you need to check it. I don't know about other registrars because those are pretty much the only 2 that I use. I've got some other ones but they're not for that type of stuff, they're just for PBN domains, Phoenix domains and some other …
Anyways, the point is, I don't usually do domain registrars or registrar 301s with any of the other domain registrar so I don't know about them. You have to just test it. If you setup a 301 within the registrar, just use something like redirect-checker.org and then it will show you whether it's 301 or 302, that type of thing.
HTAccess is a better way to go. You can also do a cPanel redirect. If you point the domain to one of your hosting accounts, you can just go right into cPanel and setup a redirect there within cPanel.
Hernan: Also, sorry Bradley, we had Brian Tucker a couple of weeks ago. I think it was last Mastermind. He has been experimenting a lot with 301s as well and he was saying that usually HTAccess redirection work faster than 301 from the registrar. That's usually what I do from the registrar itself. You need to test it out, I don't have enough data to see if that's correct or not but I trust Brian. I would say that you test it out.
Bradley: He said, “Do you have any suggestions on whether I do this to my money homepage or interpages or how many 301s to how many interpages?” Again, don't do too many 301s, Kevin. Seriously, just don't do that. You can experiment with it but I wouldn't … I would be … I would err on the side of caution. I'd be very conservative with that.
If you're going to be adding multiple 301s, you should do it over time so that you can allow each 301 that you add time to have an effect before you do another. You got to be patient when you start doing stuff like this.
As far as homepage or interpages, it depends what are you trying to push. If you're trying to rank an interpage for a specific keyword … I like to use those type of tactics … I like to point them to strategic directions, if that makes sense. For example, as silo landing page because then it's going to push throughout the entire site. Or even an interpost, a long tail post as long as it's got, if the internal linking structure is proper, it's going to end up pushing the juice all the way through the silo anyways.
I don't build a lot of high powered links to my homepage. I usually push the interpages because it just makes sense. You don't typically rank your homepage. It depends on how your site structure is. But a lot of the times, your homepage isn't really what you end up trying to rank, it's interpages anyways.
Hernan: If you want to be a bit more aggressive as well, I would suggest that you point it to Web 2.0s. For example, some properties are of your IFTTT, some semantic haps, those kind of things.
Bradley: Then you can go crazy. Along those lines of what Hernan just said, Kevin, if you want to get way more aggressive with how many 301s … using several 301 domains, you certainly can do that. Just point them to a buffer site first, which preferably would be your IFTTT network so that you're juicing your branded profiles. You could also do it to citations if it's a local site. Make sure you're pointing them to pages where there's do-follow links to your money site though.
In that case, you can also push some anchor text relevancy which will increase your topical trust flow. That's one way to do it, that's one way to inject some topical relevancy through … even if you're using a domain that wasn't 100% on topic.
My point is, if you're pointing to a page that has topical relevancy and then you've got a keyword anchor text link that's pointing back to your money site, essentially you're pushing your juice first to the page itself that has the article on it that's topically relevant what the destination is, your money site and then the juice funneling through that anchor text link back to your money site, it's going to inject some topical trust flow right there. That's actually a good way to do it if you've got some domains that don't have … that aren't spot on metrics as far as topical trust flow relevancy, if that make sense.
That was a bit of an advanced question, hopefully some of you guys didn't get lost in the weeds on that. That was a good question, Kevin, though. Just be careful when you're doing that kind of stuff. There's ways that you can … Protect your money site from overdoing it because trust me, your site if it's only 2 months old, it's still in a probationary period. You just want to be careful with what you're doing. Take it slow.
Marco: We also have Zapier, it works really well. Deliver.IT and then Snap. There are several options. I tested them but I always go back to IFTTT because it just works.
Adam: Buffer works. I really like Buffer too. You have to have a Buffer pro account, I think, to add RSS feeds. I really do like Buffer a lot. I used to use Hootsuite for that kind of stuff but I like Buffer better than Hootsuite now. That's something that you could look into as well. Again, I think you need a pro account in order to add RSS feeds though but it's pretty cool because you can schedule a post and all that kind of stuff.
Adam: Jason, don't worry, that's not a heresy, we're not going to hunt you down.
Adam: Be careful with the cloaking. Check the terms of service.
Bradley: That can confuse people because Google's definition of cloaking is different than what we as affiliates think of of cloaking.
Adam: Whatever you're being an affiliate for, read the fine print. If it's churn and burn, then maybe you can get away with it. Just understand what you're doing and what they allow.
Hernan: For example, Amazon, I know that they won't allow cloaking unless you're using their own shortener. You need to have the AMS.to link over there otherwise it's consider cloaking. I just want to …
Bradley: That's all I can offer you on that, Sky. I just use a preferably meta refresh 301 plugin … excuse me, a redirect plugin and then add a no-follow tag.
Marco: I have a question for you, Bradley since you do meta refresh. What do you set your meta refresh at?
Bradley: One second or zero, whatever. It's just the lowest setting. Is that what you mean?
Marco: Yeah. Thanks.
Best Practices for Non-Wordpress Sites like Duda in the IFTTT Network
I don't know about Duda, I can't speak specifically Rick. I've worked on HTML sites, believe it or not, some older versions and I've also worked on proprietary platform CMSs where … I flat out tell the clients if they have something that's on a proprietary platform, that I am not going to learn that platform, period. Because they couldn't pay me enough to do it because it's just not the best use of my time. If they want me to do, set up SEO campaigns for them and content distribution, then I just build a WordPress site on a subdomain of their main money site. Whatever it is. Because it's WordPress. I can go to town with it like I normally do.
That's one way to do it. If you're dealing with a client that's got a site on Duda, you could just say, “Hey look, I'll set up a WordPress site on a subdomain. You will use that as the content distribution engine and basically use that to push content out and build links back to your money site.” Because I think …
Marco: Often …
Bradley: Go ahead. I'm sorry.
Marco: I'm sorry about that. Often times, that's even better for the website when you add a few subdomains because then you're pushing … the root domain will feed from the subdomains but also the root domain will feed the subdomains. It'll form a symbiotic relationship.
Bradley: That way you have full control over it too. Because again, when somebody's on a proprietary platform or something like Duda, something that I'm not familiar with, I don't want to take the time to learn that. I don't want to get in there and do any sort of messing around. I just flat out say, “I'm going to set up a WordPress site on a subdomain. That'll give me full control. I'll have basically full control over the subdomain site and the content distribution. We'll still be able to achieve the same results.”
Twitter Embeds and WP Tweet Plugin
The next question from Rick was Twitter questions. “Is embedding a Twitter feed into your site help SEO?” Yeah, it does. What I like about adding a Twitter feed, like a widget, which is really easy to do, you just sign in your Twitter account and on the lefthand sidebar, you'll … or when you go to settings, your Twitter settings, you'll see a widgets tab and you click on that and you can setup a widget right within your WordPress site.
I like to do that because it constantly adds new content, fresh content to the page. If you setup IFTTT recipes, like retweet recipes like what we have in Twitter SEO Academy, then it will constantly be updating your Twitter feed with relevant content based on hashtags, which in turn will update your WordPress site too. It keeps the bots coming and spiders crawling your pages too.
Anything else you're can add?
Hernan: Yeah, it's also good for PBNs, Rick. If you have a couple of PBNs that they not usually updated, if you have a Twitter feed or a Pinterest feed, or even a Facebook page feed, they will usually… they will refresh the iframe. But if you had to choose then I would suggest Twitter because of the bromance that's going on right now.
Marco: He says his homepage is static but you can still code the widget in there.
Bradley: Because it's just an iframe. The last part of that question, did I ever look deeper in the WP Tweet plugin. No, it's collecting digital dust on my hard drive. It's somewhere in the bowels of my hard drive right now waiting for me to dig it out and play with it when I find few free moments but I don't think that's going to happen anytime in the next 3 years. I purchased it, just like I do so many things that I see, that I like, “That looks interesting, I'll pick that up and I'll check it out.” Yeah, right. I don't have the damn time to do it. I would like to, but I haven't done it yet.
Marco: Give it to our social media manager so that he can check it out and take it for a test run and see what happens.
Bradley: That's a good idea. I'll give it to Gary.
Hernan: Which is also part of the mad scientist team, he could break it.
Bradley: I'm saying, I picked it up, I haven't tried it. I know we have the mad scientist team, but anyone else, has anyone else played with it? I don't think so. Maybe I'll give to Gary and see. Give it to Gary, he'll try anything.
The next one … By the way, we're working on another division of our business now where we're going to be doing a lot more testing of other products and stuff to vet them out. We're actually training VAs for that kind of stuff, guys. Although it's not something I'm able to do at the moment as far as testing other products for the most part, we are actually training a team to do that sort of thing for us and then we'll be posting reviews on those products and things like that. That's coming in the next few months. We're training people for that now.
Adam: Yeah, I'd just be curious if people, especially during Hump Day Hangouts, if people have products out there that they're just really curious about, I'm just interested in what other people are looking at. We know what we're interested in.
Bradley: We got a section dedicated to that inside the Mastermind for people to post requests for products or service reviews. Like outsourcing services, link building services, any software, plugins, training courses, anything like that. That's what we're developing that team out for now, is to start testing those types of products based on request from Mastermind members.
URL Shortener for IFTTT Syndicated Posts
Paul says, IFTTT question, “Should we be using IFTTT URL shortening feature?” No. Turn that off. That's just a crazy footprint, Paul. That's actually in the training by the way. That's one of the very first videos is to, when you first up the IFTTT account, you got to go to preferences and turn IFTTT link shortening off. Again, that's in the training.
Hernan: “GSA blast person at 3 person on Twitter …” I'm just trying to read the rest of the question. “GSA blast at the 3 person Twitter profiles would represent a second tier of my IFTTT?” Yeah, that would work, Sam. Try to experiment a little bit also with contextuals from GSA. I've seen better results with a contextual layer in between. You would do the Twitter profiles then a contextuals layer of GSA and then a GSA spam. Vary it a little bit so that you can see the results. I usually have better results with the contextual layer between whatever I want to pump in the actual spam.
Referral Traffic Campaign for Crowdsearch.me
Bradley: I'm looking for … Where is the referral traffic post? I thought I'd saved that in here.
Hernan: I'll pull it up.
Bradley: Just tag Scott on that, Scott Rogers. Scott, I did a post on our blog. You're more than welcome to watch that, on how to setup referral traffic campaigns for Crowdsearch. That should answer your question. If you have any additional question about that, just post in one of our groups and we'll get to it. For anybody who doesn't know, we're going to drop a link. It's on how to use Crowdsearch.me for referral traffic, which is what I'm using it for now more than anything. I still setup navigational searches, which are searches that search for the brand name of the business or the website. Remember guys, a website can be a brand. Navigational searches is what I'll do for direct search and click traffic, but I don't do direct … I don't do any sort of keyword search and click traffic to websites anymore at all.
I find that referral traffic works incredibly well for both videos and for local sites as well. That's what I'm driving … Again, other than some very small navigational search queries, search traffic direct to the money site, everything else is done pretty much through referral traffic now, which means using Crowdsearch to click through from search to social property, like Twitter or Tumblr or WordPress.com or Bloggr, something like that. From there, you direct the click from that post to the final destination, which could be your money site or a video or wherever you want it go. That referral traffic is working incredibly well.
It's not something that gives you an immediate effect, it's something you have to setup … Don't overdo it, guys. If you're targeting a keyword that gets 100 searches a month on average, you don't want to send 300 searches a month through referral traffic because it wouldn't look natural. You want to keep it low like maybe 30, 40% of what the search traffic … search volume is for that keyword. In this case, you'd want like 30 or 40 searches per month to go through as a referral traffic.
If you're setting up multiple refers, which would be like sending traffic through Twitter and Tumblr, then you'd want to adjust accordingly where you're sending 15 or 20 searches a month through Twitter, 15 or 20 searches a month through Tumblr, so that cumulatively it's still around that 30%, 30, 40% range of the overall search volume for that keyword.
Again, don't expect immediate results, but you set it up and you let it run. Give it about 3 or 4 weeks and you should see significant results from that. I'm having phenomenal results. That's pretty much the only way I use it now besides some navigational queries as well.
Hernan: If they are tier 1, yeah, let them index naturally.
Bradley: Link exchange is, you just want to be careful. You don't want to post a link and then force to crawl immediately because that looks highly unnatural and you can end up getting in trouble … the sites in trouble. Your site and the site that you're getting the link from.
Hernan: If you're assuming these sites, the link exchanges sites, the site where you get the link is not begin crawled very often, just take your link out of there because if it doesn't get crawled very often means that it has low metrics, it doesn't have enticing content so that both the visitors and the spider will [inaudible 00:34:31]. Instead of doing that, you could very well go comment on a high domain authority or high metrics blog with a lot of traffic and leave a valuable comment and that will give you a link, but it will also give you a ton of traffic. When it comes to …
Bradley: Trust flow.
Hernan: When it comes to the link, yeah, to the links that are pointing back to your site, you need to be really picky with those.
Bradley: If you're going to use stuff like link exchange, I recommend you use … you point the links to tier 1 properties, not direct to your money site. I don't like using those sorts of things. Like Hernan said, if you're doing, if you're putting your link on a page, on a site that gets good natural traffic, organic traffic or whatever, it has traffic, it's got social activity on it, stuff like that, it's going to get crawled often anyways. Your link will get picked up. If it's not, again, it's lower quality. I would use that only to link to your tier 1 properties instead of direct to money site.
Just so you know, in order to force that kind of stuff, if you … Again, I don't recommend it in this case because a lot of the times, I would just let that kind of stuff index naturally. I only try to force links to be indexed, guys, when they're like Web 2 links. It depends on what they're actually linking to. That's typically the only time I do it. For “higher quality” links, a lot of the times, just let those index naturally because you want it to be natural.
Twitter's a great way to do that. If you have a Twitter account that's not in a sandbox, you could always tweet the URL of the page that has your link on it. That will get the bots to come to that page. Twitter's a great way to index links guys, if you have a good Twitter account.
Marco, and his new meme ability. That's awesome. Could you imagine that? Could you imagine that wedgie? You'd taste cotton.
What I'd typically do is once it's gone through the SERPs … excuse me, my networks has gone through my networks, I wait about 2 weeks, if it hasn't been boosted then I'll start doing some additional embed, social embeds. Preferably social embeds, like Twitter retweets, Tumblr reblogs, Pinterest repins. Those are all really good ways to get additional embeds.
Crowdsearch, again, Crowdsearch is something I always set up. Guys, my method is usually upload a video to my YouTube channel or LiveStream which is typically what I do, and then I let it wait about 2 weeks. After about 2 weeks, if it's not where I want it to be, then I'll setup a Crowdsearch … Actually, excuse me. Let me reframe that. Within about 3 days, I'll setup a Crowdsearch campaign to start driving traffic to the video. Now with referral traffic it works really well because what happens is you can end up just copying some of the post URLs from the Web 2 sites that are in your IFTTT networks and using those as your refers. Again, that's covered in the blog post that Adam dropped the link for.
After that, within about 10 days of setting up the Crowdsearch campaign, about 2 weeks from the date of upload or live stream, then I'll start doing additional social embeds if needed. You can also do things like sape links if you want to do that. If you have access to tools like FCS or Sandwire or something like that, you can do some additional embed blast. You can also do some backlink packages to the videos themselves. Guys, make sure you're using playlist, guys. If you're not doing that, make sure you're using playlist and start building links to the playlist URL that the videos included in.
That's a huge way to get boosting, guys. I'm not going to show it right now because it's a Masterclass thing, but I'm working on a launch jack right for Masterclass and you'll see that I'm ranked number 1 for the two main terms with the playlist URL. It's a brand new playlist URL, I set it up 3 days ago.
That's what I'm saying. Playlists, guys, are incredibly powerful if you use them properly. That's what YouTube Silo Academy … Guys, it's 7 bucks, if you don't have it already, go pick it up. Robbie, you're in the Masterclass, you already have it. Make sure you're using playlists. You can build links to that using human spam tools, for that matter.
Marco: Hey Bradley, he also doesn't say how long it's been…
Bradley: 2 weeks.
Bradley: I said within 2 weeks. I'm sorry, no, you're right.
Marco: It could just be that he needs to let it sit so that it can settle in whatever position it's going to be in. Because it could be one of those things where it's more difficult to rank a video. Once it lands in whatever spot it's going to land, he's going to know whether he should keep going or just leave it alone and try to look for something else.
But yeah, playlists are … they're super powerful. You drop some topical trust flow in there and it's just going to push up everything that's inside that playlist.
Bradley: What's great about playlists is you can carry other people's video in them. They don't have to be all your own videos. You can put your video at the top of the playlist so it's video number 1, and then add other people's videos that are on topic, that are similar.
Even if you're doing local, let's say you're roofer Atlanta, for example, is your main keyword, you can find other roofing videos or roofing how to videos that aren't geographic specific or promotional, in other words, they're not promoting other roofing companies. Even if they are promoting other roofing companies, they could be other roofing companies in other states or other cities so that it really wouldn't have an effect. You put all those into a playlist.
Also within YouTube comments now, YouTube comments are do-follow especially within YouTube so you could …
Adam: Actually comment.
Bradley: You can comment within the other people's videos up to your video or to the playlist URL. I recommend the playlist URL because you could say, “Hey, I've compiled or curated some top how to roofing videos which you can check out here,” and you drop the link to the playlist. Something that's not going to get your comment marked as spam or moderated out. That's another thing that you could do. That's all on page stuff, guys, it doesn't require any additional tools. All that stuff has a huge benefit of it.
Again, like what Marco said, I total second that. Just wait. Guys when I go to rank a video now, for like local stuff especially. For affiliate stuff I'm a little bit more impatient because it's usually I've got them on a deadline when the launch is going to happen or whatever. For like locals client stuff or lead gen videos, I just expect it to take 30 days for me to rank it. Sometimes I rank it in 10 minutes. That's just great because then I feel like I don't have to work anymore for the next 30 days on it, other than just give it a boost.
My point is, it used to be you could rank a video just like that. I'm not seeing that quite as often now so I just expect it to take 30 days. That's why I said I usually wait about 2 weeks before I really start hammering away at other things, if that makes sense.
Reasons Why Google Sites Gets Suspended With Custom Scripts
Marco: I actually have an answer for this because we ran into this problem. It's one of two things. The frequency of the script needs to be dialed down. We recommend 2 hours for the script. It could be that he's running too many on the same account. The VA ran into this problem, the one that's training for [inaudible 00:42:55] services for RYS Academy. The thing that he ran into is he was running too many scripts on his own drive and so Google just started suspending any new sites.
Even if you go and add the page, like we recommend so that you get extra storage, it's still part of the same account. Google will look into that and they won't allow it. That's the problem.
Bradley: I think if you've got … if the script is trying to run too much data, if it's too heavy, too much of a load within each run, it will also suspend it too, right? You know what I'm saying?
Bradley: Because I know if we have too many folders in RYS to run with the script, it can cause problems.
Marco: If it's one of the superstacks that takes a long time, you have to dial it down even more.
What is BrowseSEO?
Bradley: Let's see. Tim. “Have you had the opportunity to browse SEO …” No, I purchased it a week or 10 days ago and I still haven't had time to play with it yet. That's something else I got to get our team on when I can. I just haven't had time to get them to it yet. We've got a lot of big projects we're working on right now, guys.
I've heard nothing but good things about BrowSEO though, that's why we picked it up. Again, I can't give you my personal opinion on it yet but I've heard nothing but good things about it so I'm pretty sure it's probably worth it.
Video Powerhouse is open. I didn't know we were ready to open that up again. We're working on the next batch of sites right now. We should have the next top level category open to start posting to within about 2 weeks. Within about maybe, I'd say, 4-6 weeks, that next category will be completed for 100 sites. Plus the…
Adam: With that, we're going to have to change the way things are run a little bit. This is a few weeks out. Not a big deal for anyone right now, but we're either going to … The price is either going to go up a little bit or the amount of credits you get is going to go down. For everybody, again, this isn't ‘go do it right now'. We'll say something before that happens.
Bradley: Obviously, the bigger the network gets and the more categories we had, the more the costs is going to go up because it's becoming more versatile. We're dumping a ton of money into that guys. It is what it is. That's why we've been encouraging you guys, if you're interested at all, get it now because it will lock your price in for a lifetime. Don't get into this because you think you're going to need it 3 months from now. Wait until you actually need it it, but if you have any need whatsoever for video ranking, a really good service for helping you to rank videos then I would recommend doing it now, or soon anyways.
Our Mastermind is a Google + community and that's where we spend a lot of our time. That's where our Q and A, our discussion forums are and stuff like that. That's incredibly valuable to us as Semantic Mastery but also to our students, at least from the testimonials we get, it is. For the Google + community, the free one, SEO tutorials and case studies, no. We use it for people that have questions outside of the Hump Day Hangout format. Oftentimes, if they're really involved questions, we direct them to post them here instead. It's also so that we can make announcements and things like that.
There are some other, like Facebook groups for example, that are incredible active. There's value in that. Just having that community. I would say, we don't do it for marketing purposes directly so it's not … What I'm trying to get at is we really haven't analyzed it like that as, “How much revenue are we squeezing out of this community?” Because that's not the intent of it was, if that makes sense.
Hernan: Sales comes eventually. We're just not tracking it because it's not the main point, as you were saying, Bradley.
Bradley: It's more of an indirect thing. It's just so people know that we're there and we can post our events in there. People do ask questions in there and we reply to them when we can. A lot of the times, we direct people here to Hump Day Hangouts.
Hump Day Hangouts, guys, this what we're doing right now, has been one of the most beneficial things to our growth and we enjoy doing it. It's not just because we're trying to drive people into our funnels. We truly enjoy doing this or else we wouldn't be doing it 57 times. Today's episode 57. Just having this weekly go to place for people to ask questions has really helped our business to grow so much and also to find out truly what you guys want and need. That's why we try to develop stuff to solve those, to fill those gaps, in other words.
Guys, if you're trying to build a real business, you need to build a team, period. You can't do it as a solopreneur. You cannot have a true a true business as a solopreneur. You might be successful. You might make money. But in order for you to have a true business, you need to be able to step away from it and have it still make you money.
As a solopreneur, if you have to do all of the work yourself, then you're constantly going to have to be trading hours for dollars, even if you're really highly paid. Having a team in place means that you can step away and the business will still make you money with just a minimal amount of input from you, which is basically just managing it.
Adam: I would speak to this as far as us 5, not really speaking to our employees as much. Having a team where you can work with easily, and it's also motivated along the same lines as almost it's a multiplier. It's not 1+1=2. That said, if you work with the wrong people then that can also not work out that way and 1+1 may not be equal to 2. It may be less than 2.
Marco: I think the thing that thing that worked for, I'm meaning the Semantic Mastery partners, is that we compliment each other. We each have skills that overlap, but we also have skills that compliment what every one else is doing. It just worked out that way. We started out with about 50 people and we ended up with 5. The 5 that were left, it just so happened that one is an expert in funnels, and we have the local, and Adam is the numbers guy and the glue, Chris is the programmer, and I don't know what the hell I'm doing in the group but I'm here.
Adam: Marco does a lot. Don't let him fool you. It's a little bit of serendipity with a lot of hard work.
Bradley: Like Adam said though, honestly, we started off with, I don't know if it was 50, but I think we were at 20 people originally. We were going to do what was called a business co-op with about 20 people and it was just way too cumbersome. It was like a federal government bureaucracy. It was ridiculous. We really boiled it down to just us 5.
In part, it's because the 5 of us work so well together. These guys aren't just my partners. This is about to get mushy. But these guys are my buddies. We're all friends. We enjoy each other's company. What's funny is we got Slack chat open all the time and we're always making jokes throughout the day and keeping each other entertained as well as progressing the business and I think that's really important, to have that dynamic.
Adam: It's tough to work well with people you don't like, you can work with people you don't like but you're not going to work well.
When you're going to start building out a team, one of the very fist things you should do is train somebody to be a manager and have them be the one doing the monitoring. The manager is accountable to you as the business owner, but all of the subordinates are accountable to the manager, so that you're not managing multiple employees because that's a pain in the balls. Excuse me, in your case, ass, Monique.
Because seriously, when we first started out, our network builders, we got about 12 of them now I think, and they were all answering to me, and it just got really cumbersome. We put somebody in place that is now the team manager and they all go to her for questions and issues. If she needs to get me involved, then she approaches me.
Don't get me wrong, I don't cut myself off from them, those other members. If they want to discuss something with me direct, they have full access to me. But I don't get pestered with day to day operation questions because that's what her job as a team manager is. I think that's incredibly important, to have managers in place.
If you start hiring virtual assistants, the first virtual assistant you hire, you should … when you're in the hiring process, you should also be looking for management qualities because since they're going to be the first person that you hire and train, you should ask them during the interview process if they'd be open to being in a management position at some point down the road so that you can use their expertise in whatever task you've assigned them to and train them to do to train others and also to manage subordinates from that point forward so that it takes that management responsibility off of you.
Marco: I would also add that we get really deep into team building and business development in our Masterclass. If she's interested, she should really look at that.
Bradley: Even more so in the Mastermind. The Masterclass would be like the stepping stone to Mastermind, but yeah, I totally agree.
Latest Browser News for SEO Tasks
We got enough time for about 1 and a half more questions if that makes sense. Monique says, “What is the latest news on which browser to use for vital tasks?” I still use Firefox for everything. I just make sure that Google is not the search engine. I make sure I'm not running any plug ins in Firefox that are leaking stuff over to Google. I just try to keep it clean.
Although what was just mentioned earlier, Brow SEO, that's supposed to be the best SEO browser tool to use, period. Again, I've got it, I just haven't used it much because most of my VAs do a lot of the real dirty stuff so I'm not really all that worried about it yet. I just use Firefox for that stuff.
Starting up with Crowdsearch.me & Reduce Bounce Rate WordPress Plugin
Yes, the second part of your questions, “Does reduce bounce rate truly help bounce rate …?” Yes it does, Chick. I usually just add the event tracking script, or whatever it's called, myself. I usually add it manually to the footer of the site. If you want to use a plug in like that, it absolutely helps.
The first part of your question, what I like to do, especially with a new site, or even a site that's been existing, is I'll set up navigational searches and set them at a real low frequency rate and then ramp up over time. For example, for the first 30 days I might have its et somewhere between 5 to 15 navigational queries per month. Then month 2, from 30 to 60 days. I'll run it up to maybe 15 to 20-ish navigational queries.
Then I might switch up the queries to where it's like business name contact or business name phone or business name website. What I usually do is when I'm setting up navigational queries within Crowdsearch, guys, I'll set up several of them and then I'll turn most of them off to where I'm only running one, but that way they're all set up at the same time. Then all I got to do is when I … I'll set a calendar event on Google calendar to remind me, 15 days has been up. Go in and switch it up. I'll turn off one navigational query and I'll turn on another so that it's switching the terms up.
That's something that maybe Dan can automate at some point, which we'll be discussing with him because we're working on some potential projects with him anyways. What I'll do is I'll do company name, company name phone, company name location, company name contact, company name plus service. It could be like ‘Joe's plumbing, plumbing repair' or something like that. So that you're adding a keyword in there too but its part of a navigational query. I'll just switch it up. By month 3, I might have it up to as much as 25 to 30 searches per month. But that's it, you don't want to overdo it.
As far as setting up referring searches, referring searches is just driving referral traffic. It really has nothing to do with the keywords. It does to a point. What I like to do is … and we got to wrap up as soon as I'm finished with this. What I like to do with referral traffic is set up for example a tweet that would have the business name plus the unique hashtag in the tweet so that …
The unique hashtag is to make it easy for Crowdsearch to find the tweet. The business name would actually be in the text of the tweet. The link that you're going to be using as the referrer is going to point to the money site. You could use a keyword for example, or you could use the business name. Either way. But that's going to add some relevance to that search.
The fist initial search is going to be based around the hashtag. It would be like, again let's say it's ‘Joe's plumbing', and hashtag, you'd say … Let's just use #Joe'sPlumbing for example, then you could say ‘Joe's plumbing emergency, plumbing repair', #Joe'sPlumbing. You're getting all the relevancy in there and then the link would be back to your money site. All your relevancy is there in the actual tweet. You've got both the brand name in there and the keyword and then you got the link to your money site.
You'd set up Crowdsearch to find that Tweet and then click that through that link over to your money site. Google's going to see that as referral traffic form Twitter, but it was found originally through a combination of a keyword and brand search. You can switch that up too, which I recommend you do. Don't get lazy and just use one method all the time, guys. You want to keep that stuff switched up, keep it fresh. All right?
Bradley: Okay, cool. That's it. We're done for today. Masterclass guys, we'll see you in just a few minutes. Anybody else have anything you want to add?
Marco: Just one last thing, Monique, you had great questions that we didn't get to. Please, when the event is posted for next week, come back early and post your questions so that we can answer them next week.
Bradley: Usually, by Friday the page is up.
Adam: We've gotten better. It should be up by day time tomorrow.
Adam: Look at that. Should be, it's a very important …
Bradley: Usually, by Friday is the best if you just go to SemanticMastery.com/HumpDay on Friday. It should redirect you to the newest events page for the following week. We'll see you guys on Masterclass in a few minutes, those of you that are there. Otherwise, next week. Thanks for everyone being here.
Adam: Hey, everybody. Welcome to Hump Day Hangouts episode 56. Today is hopefully going to be humorous because I’m laughing and it makes no sense to you because we just started. But it is the second of December and we got full crew here so how’s it going, everybody? Hey, Hernan. How’s it going?
Hernan: Hey, guys. Hey, everyone. It is really good to be here.
Adam: alright Marco, what’s up?
Marco: Hey, man, what’s up? What’s up, everybody?
Adam: hey, Bradley. What’s going on, man?
Bradley: hey, guys. It is December, can u believe it? Christmas is coming and it’s almost the end of the year and it’s been a crazy year so wow. And we’ve had a couple of weeks of watching – we didn’t won last week, didn’t we?
Bradley: and it’s kind of a blur.
Adam: and I think just correct me if I’m wrong, we haven’t slayed out the schedule set down yet but I think we are going to hit every Wednesday in December. Let me see if I’m lying here. Well, we got one on the 23rd and the 30th. We are going to have at least four episodes I think this month.
Bradley: ok cool.
Adam: yes, not going to put us on the hook for more on that, we may have more.
Bradley: might be five but we will see.
Adam: Good deal. Alright. Everyone, I just wanted to tell you real quick, if you haven’t – I’ll put the link up there. I know a lot of you – I have a…
Marco: Everybody knows we are live, man.
Adam: That is awesome. There’s a very aggravated cat who is shortly going to go outside in the rain. Alright, anyway, let’s say, let’s talk about serious base real quick and a lot of you already signed up. But something we wanted to tell people about was just that its free account sign up. And we are going to start doing a better job of explaining what exactly search bases to new people. How they can use it, and then the services offered because we have been slowly ramping it up. We kind of brought it in, in September when we first started offering the network management services. And now that we’ve got video power house and we are looking to bring the link building, the network building in there. Continue reading “Weekly SEO Q&A – Hump Day Hangouts – Episode 56 Replay” »
Adam: All right. Hello everybody and welcome back to Hump Day Hangouts. It is Episode 55 after a brief one week quick vacation, if you will, but we're back with the full crew and ready to roll. How is it going Chris?
Chris: Hey, how are you doing?
Adam: Hernan, how is it going?
Hernan: Hey everyone, it's really good to be here.
Adam: Marco, what's up?
Marco: Hey guys, what's up?
Adam: Bradley, how is it going man?
Bradley: Good man. Good. Glad to be back.
Adam: Cool. We're going to roll with a little bit longer Hump Day Hangout for you guys today. Hopefully, you saw the email earlier. Before we hop in to it, we got a few announcements to go through. The big one, hopefully you saw the email went out about an hour ago. We want to give you a heads up before the Hump Day Hangouts of the Semantic Mastery, Black Friday sale. That's going to be available through Monday. After I get done with the announcements here, I'm going to pop that link into the event page, so you could check that out. We got some pretty cool specials going right now, so you …
Bradley: Just to be clear, that starts today. We're actually starting a couple of days early so that we can run through Monday. Is that correct?
Adam: Yeah because I told Bradley I didn't want to be putting coupons in on Thanksgiving Day. I'm going to be eating turkey and having fun. We're starting it a little early. As soon as we paste a link in there, you can check it out if you want or wait until after Hump Day Hangout, go check it out. A lot of the courses are discounted, we've got the network sales going on. If you've been thinking about yourself an IFTTT network now is the time. Get 20 % off on networks, I'm not sure if we've offered any discount on the link building.
Bradley: This will be the first time yeah.
Adam: This is the first time for the 20 % discount on the link building packages which is pretty sweet. We've got that and then of course we've been talking about Costa Rica. We've opened up and gotten some feedback. We're going to have a live event in Costa Rica in February 2016. There's so much to talk about, it's hard to get started. I'm going to drop that link in there. I'm going to let everyone talk about it because there's a lot going on here. I don't want to just read the sales page to you or tell you everything that's going to happen. This is live training. It's in person, it's three days, it's an all inclusive resort.
We're covering everything from bringing in premium customers with funnels, local SEO's. We've got guest speakers, I saw that picture. We've got live Q&A with ourselves with the guest speakers. We've got a brand new course coming out which is, to use a little bit of a cliché, it’s going to be a game changer. This is going to be something big for 2016. I'm going to grab those links. If you guys want to add onto that, by all means. I'm just scratching the surface here.
Hernan: Sorry to interrupt but the main idea is that you get one on one time with us. Not only for the teaching itself which is going to be great but also for the networking side of it. I think that's also going to be big. We are spending a lot of time to actually do the networking side of things and the network side of things. Besides the learning the tips and tricks and the groundbreaking technology that Marco and his math scientists are developing. We also want to really interact with you guys and discuss business ideas and what not. That's something big.
Adam:Hello everybody, and welcome to Hump Day Hangout. This is episode 54. Today is November 11. Happy Veterans Day to everybody out there. Real quick, we want to say hello obviously, and we got some great announcements. We'll get this started. How's it going Hernan? [inaudible 00:00:53]
Hernan:Hey everyone. Hey Adam. It's really good to be here. [inaudible 00:00:17]
Bradley:Good man, good. How are you?[inaudible 00:00:26]
Video Power House
Adam:Good, good. Can't complain. It's been a busy week. We've just been putting the finishing touches on getting Video Powerhouse ready to go. We're happy to say that it is live. I'm going to be dropping the link in here and you guys can go sign up right away.
This is the embed network that we've been talking about for the past couple months. The story behind this, if we haven't told you, is basically we were looking for ways to go about and get our own video embeds for ranking our own videos. We've been checking out some products that are out there, and not to name names or anything, but we were very unsatisfied to put it nicely with what we found available out there.
We've put together what we would we would call a pretty killer network. This is very powerful. These are real sites that have metrics and are surrounded by IFTTT networks that we have built. All right, this is the same type of stuff that we provide through our own network services. I'm going to pop the link in there. Again, we've been talking about it so I'm not going touch up to much on it but by all means if you're interested in ranking your videos I highly suggest you check this out.
Bradley:I do want to mention, it's going to be a limited release because it is a new network. We don't want to overload it, so we're only going to be allowing about 50 people in. Then, we're going to shut it down so we can make sure it's running smoothly with 50 people in it. Just so you guys know, there was a waiting list and everything else. We're opening it up, but it's going to be a limited thing. It's not a scarcity thing we're doing, we're actually doing that specifically so that we can make sure we can handle the volume and work out any bugs because it is a new network.
That said, we're going to be reinvesting in that network to continue to build it out. Right now, it's just a general marketing video embed network in other words, you can pretty much embed anything besides what the typical no-go things are like Farma, porn, that kind of stuff. As we start bringing customers in we're going to reinvest in the network and build out at least five top level category themed networks, plus the general network. We'll end up with six, each having it's own minimum of 100 sites as the tier one, plus 20 web 2. This is part of the IFTTT rings around each one of those. It comes out to be 100 tier one embeds and 2,000 tier 2 embeds. Embeds backlogging social signals, that sort of thing per network.
We're going to have essentially five top level categories like health and wellness, construction/home services, business/financial, those kind of top level categories. Just so you guys are aware, currently it is not a themed network. It is just a general network. We're going to use that while we continue to build out the other high level categories. Obviously, as that continues to get developed we'll be giving out notifications of it as well. Do you want to add anything else to that Adam?
Adam: … Hangouts today. It's the 4th of November and as you well know we've passed the 1 year mark and we are on episode 53. We'll go down the list here as usual and say hello. How's it going Chris?
Chris: Hey Adam! How's everybody doing?
Adam: Good, Hernan, how's it going?
Hernan: Hey stranger, hey everyone. It's good to be here.
Adam: I got nothing. Marco, how you doing man?
Marco: That's pseudo Adam, what's up man?
Adam: Hey Bradley, what's up?
Bradley: Yeah, that's the kinder, gentler Adam with the nose scruff beard.
Chris: Yeah, it's for [crosstalk 00:00:36].
Bradley: It's for aerodynamics so he can run faster.
Adam: I had to make some changes after Halloween, and if Kendrick's here and he asks I'll post that picture from Halloween and I don't rock a goatee and that's why I had to shave. I'll share that picture if he's on here, because he was asking about it.
Bradley: The door is wide open for Wayne Clayton.
Chris: You shaved the beard halfway for Halloween?
Chris: Like split face, like I'm serious?
Adam: Oh no, not like halfway. I had like just the goatee like the part right here. [crosstalk 00:01:09].
Marco: Yeah, it was pretty good I saw the picture.
Adam: Yeah, I was pretty happy.
Bradley: Kevin Butler says, Bradley will go beardless next week? No my face is too fat. If I don't have a beard then I look funny.
Adam: Oh man. Well today we just have 1 quick announcement so go ahead and let everybody know if you haven't heard we do have a date for the release of the Twitter SEO Academy, which I believe actually somebody was asking about. That is going to be on Monday, the 23rd of November, so stay tuned. We will definitely be having some more information and some details about it, but we wanted to say we've got the release date, and we're getting ready for that.
Bradley: Do you want to mention that JV page in case anybody wants to promote it?
Adam: I do, I do not have the link on me so I will grab it and post it up here but we've got a … Hernan will do that. Thank you.
Hernan: Mm-hmm (affirmative)-
Adam: Yeah, if you are interested in promoting, by all means Hernan will drop the link in there, go check it out, see if that's what you want to do. You can also win some great prizes so just check out the JV page and it's pretty self-explanatory.
Adam: Hey, everybody. Welcome to Hump Day Hangouts with Semantic Mastery. Of course, it is episode 52. We've made it a year. Luckily, nothing horrible happened in the last week so we were able to make it here today. Today is the 28th of October and of course we've got everybody here for this episode. How's it going, Chris?
Chris: Hello, Adam. How is everybody doing?
Adam: Good, good. Hernan, how are you doing?
Bradley: Hernan is muted.
Adam: Oh, right.
Hernan: Hey, [inaudible 00:00:26] everyone.
Adam: I'm sorry. Marco, what's up?
Marco: Hey, everybody. Happy to be here.
Adam: Bradley, how's it going, man.
Bradley: Excited to be here at 52 weeks in a row, guys. That's unheard of. I'm really proud of us for being able to do that without missing a single week. We'll probably be bragging about this for months to come.
Adam: Every Wednesday you'll get to hear.
Bradley: There's no more Hump Day Hangouts after today. No. We're going to keep it going. We've got one scheduled week off next month but beyond that, as far as I know we're just going to keep on rolling. We enjoy doing this. This is our way of giving back to our students as well. This business has been good to us and we all enjoy that. I know we do.
Thanks for everybody being here for this special episode. I know Adam's got a couple of more announcements and then we'll get right into questions because there's already a ton of them. Go ahead, Adam.
Adam: Yeah, hopefully everybody heard about the contest we had. We sent out the emails over the past few days. We posted in the groups so hopefully you guys got in there and got a chance to sign up. We just drew the winners so going to just go down the list here. We've got a six-month master class worth lots of money. It says on the page but the winner of that is RK. It is [email protected] You will be getting an email with that. We'll be contacting you shortly.
The second prize was one month of Video Powerhouse. This is our video embed network that we've been talking about that we had a limited release to our MasterMIND members. This isn't even available publicly right now. The lucky winner there is Lawrence Heraldo, [email protected] We'll be contacting you shortly and last but not least [crosstalk 00:02:13]. What's up?