How To Get Your Content Syndicated For SEO Results – Free & Fast

By Semantic Mastery

Getting your content syndicated sounds like an expensive, or complicated, process at first glance. So why would you bother with it? Surely there’s better options out there…

But if that’s the case, why do major websites do it and gain massive results?

Why is content syndication something that you keep hearing about time after time – and for years and years (basically an eternity on the internet)?

It’s because it works and a small, but growing, group has figured out how to get benefits from their content far beyond their own websites.

Now, one of the best parts of this is that you can do this for free.

Yes, free.

See, tons of authority websites want your content on their platform – makes sense, right?

Places like WordPress.com, Tumblr, Blogger, Twitter, and tons of others need your content. Your content is what makes these platforms work and you don't have to be a content marketer to benefit!

Now, here comes the icing on the cake.

You get SEO benefits from syndicating your content.

That’s right – you might not have realized it, but using just the RSS feed on your website or blog, you can easily syndicate your content our for higher rankings, more traffic, and you can do it for free.

You'll reach a larger audience all with the use of your original article that before wasn't doing too much for you and you won't have to spend endless hours crafting unique articles for guest posting.

Before we go any further, a common question is about whether or not this is duplicate content – and the answer is no it is not, not at all. Duplicate content refers to copied content on the same site – and we're syndicating just like CNN, NBC, The Times, and millions of other websites.

How to syndicate your content for free

So you’re ready to finally get the benefits of content syndication in your digital marketing? Good, let’s get started.

First off, you’ll need a website or a YouTube channel.

That’s right, you can use the RSS feed from your website OR syndicate content from your YouTube channel – pretty awesome. And yes, you can do both!

For now, we’re going to focus on websites.

Ok, here’s the plan:

Step 1 – Get your website’s RSS Feed

If you’re using WordPress this is super easy. You should be able to use yoursitehere.com/feed, but for more options or if that doesn’t work for you, check out the WordPress repository info here.

wordpress finding your rss feed

Step 2 – Create accounts wherever you want to syndication your content

Well this is super easy – and you’ve probably already got a bunch of these for promoting your brand and content on social media – Twitter, Tumblr, etc.

If there are any others that you want to include, now’s the time to go create these.

And remember, don’t make a piece of junk account that looks like a sad abandoned red-headed step-child!Take a few minutes and add a logo, theme it to your site, and make it look…well, make it look like something people would actually want to look at

Step 3 – Remove your manual labor and speed up the syndication

Ok, now that you’ve got the RSS feed and you’ve got the sites you want to syndicate content to, we’re going to give you some super powers.

How so?

Well, how much time do you think it would take to manually recreate your content from your website onto each of your social media and web 2.0 properties?

Let’s say you’re really fast.

So, you can do each one in 20 minutes and make it look really good, formatted correctly, images included.

Now, if you have a small syndication network of 10 sites, that’s 200 minutes FOR EACH PIECE OF CONTENT.

That’s crazy. No way.

via GIPHY

We’re not going to spend nearly 3 and a half hours doing that each time we publish content!

So, here’s the solution and the secret sauce to your content syndication strategy.

Head over to IFTTT.com.

It’s a free service that connects services like Tumblr and and Twitter with other services.

And one of those services is RSS feeds…

Now, where the magic happens is here; IFTTT will “listen” to your RSS feed and when a new piece of content is published IFTTT will say “hey, there’s new stuff here, time to grab it and post it for our super awesome user on those sites he told us about”.

And this all happens in seconds. No joke. Your syndication strategy at work while you sleep.

Now, we don’t expect you to figure out how to set up IFTTT (it’s pretty simple, but there’s a few steps) on your own – so we created a workbook and 2 short video guides to help you with the whole process.

What to do with all of your saved time and results

With your content syndication taken care of you can lay back in the sun, grab a drink, and just live life worry free.

Right?

Well of course not – but now you’ve got a great process that takes care of your content, does it automatically, is free, and provides great search engine results, more traffic, and brand awareness.

Now you can go on and do more important work like growing your business, creating great content for syndication, and perfecting your marketing strategy.

Once you’ve gone through these steps and used the workbook + free training, we think you’ll be ready for the Syndication Academy. This is for those people that know the power of using syndication networks and really want to take it up a notch…or two.


Using IFTTT To Expand Your Snapchat Reach

By Semantic Mastery

Are you using Snapchat? If you're one of the over 150 million people using Snapchat every day, you might be happy to find out that you can grow your reach with simple automations that can be set up in minutes using the popular tool IFTTT (If This Then That).

What Can You Do With Snapchat & IFTTT?

When you set up an IFTTT account (free) you can connect your Snapchat photos folder on your phone (iOS or Android) and then go nearly anywhere with them!

Download Your Free Recipes Workbook Here!

Snapchat to…where?

Here's an example.

Let's say that you wanted to update your Instagram feed with your Snapchats.

Instead of taking a screenshot of your own Snapchat, or saving the picture and then reuploading to your Instagram account after opening the app and doing all the detail work, you can set up an IFTTT applet (these used to be called recipes) to automatically post for you!

This means you just use Snapchat and the rest is taken care of for you.

Where else can you automate Snapchat?

There's more than just Instagram, so what else is possible?

Well, here's some more great examples of places that you can syndicate your content to using IFTTT:

  • Twitter – create an automatic tweet based on your Snapchat
  • Facebook – update your timeline and post from your Snapchats
  • Evernote
  • Reddit
  • WordPress
  • Tumblr
  • Email
  • Slack channel
  • So much more – it's up to you!

How Do I Actually Set This Up?

Here's the trick.

While you can't connect Snapchat directly in IFTTT, you CAN connect Google Photos (or iOS photos – but Google Photos works on both iOS and Android, so we're using that for this example).

You'll need to first get your Snapchats saved to your phone…if you're not sure if you're already doing that, or need to know how, Gizmodo has a good guide here: http://fieldguide.gizmodo.com/how-to-back-up-all-your-snapchat-photos-1785837385

Then, you'll need to create a Dropbox folder for your Snaps. Lastly, create an applet to take your Snaps from that Dropbox folder…to anywhere! You can also use Google Drive, and many other storage options.

Right now, it cannot be totally automated, but it's close and this way you retain control over what's shared.

Just click “save” on your Snap, then move the ones you want to share to your Dropbox or Google Drive folder and let IFTTT do the rest.

If you want to save some time and effort and don't absolutely have to use Snapchat, Instagram is a service that you can connect directly to with IFTTT which means you can truly automate Instagram content syndication.

Interested in finding out more about content syndication and how to get your content automatically distributed across many online properties that you control? IFTTT applets are not only limited to social media account!

 

Then you need to check out the Semantic Mastery Syndication Academy!  We got some awesome stuff to get the best results from your digital marketing campaigns!


Google Pop Up Update With Example

By Semantic Mastery

So, you've probably heard about the Google announcement back in 2016 dealing with mobile user experience…right?

If not, you might not be aware that they announced that as of January 10, 2017, “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly”.

Hmmm…along with their images showing what they consider to be “bad” pop ups and interstitials, most people might want to check this out!

Luckily, Hernan made some changes on the Semantic Mastery website to make sure we were offering a good experience while complying with the new mobile search requirements – and he recorded a video showing you exactly what we did:

 

The good news?

It's not that hard to reconfigure and most cases are very easy to deal with – either delaying a pop up based on user interaction via:

  • Timed delay, or
  • User movement of the page (i.e. waiting until the page has been scrolled)

Hopefully this gets you moving in the right direction – providing a good user experience while also not suffering from a negative ranking signal!

You can see the original announcement on the Google Blog Here: Helping users easily access content on mobile

While this was done on our site using Ninja Pop Ups, the same applies no matter what WordPress plugin you are using, or if you are on a different CMS altogether.


Advanced Link Building To Syndicated Videos – How Long To Wait?

By Semantic Mastery

 

During Episode 51 of our weekly Hump Day Hangout webinars, a viewer had a question about building links after syndicating a video. The question pertains to more than just “when do I start?” and includes details like link velocity, types of links to build to your videos, and more.

If you have questions about how to best set up a campaign to help push your videos to higher rankings, be sure to check out this short video.

The exact question asked during the webinar was:

After syndicating a video through an IFTTT network, how long do you wait before doing any advanced link building techniques?

… Keep Reading


Referral Traffic For Higher Video And Local Ranking

By Semantic Mastery

 

Here is a method we have been testing and it turns out that this works great for videos and for local sites.

You will need access to a referral traffic tool — or as I like to call it “CT (Click-Thru) Spam” — like Crowd Search.

Here is how it works

So what you do is create a post on a web 2 or social profile (Twitter works great for this right now) and use a unique hashtag in the post and a link to your money site.

Then get the post indexed and setup the CS campaign to search for hashtag (or another unique phrase from within the post).

Next you turn “Random Browsing” off inside of CS and tell the search to click the link to your money site.

This creates referral traffic and helps the site to be given more authority.

Of course you should have Analytics installed so Google sees the referral source. Alternatively (if you don't use Analytics), you can use goo.gl short links to shorten your money site link and use the short link in the web 2 post and tell CS to click the short link. This will still inject Analytics (click analytics) into the link so that Google knows it is referral traffic.

Anyway, I have tested this and it works well for local. Just don't be stupid and send a ton of traffic thru those links. Set it to like 30 – 45 per month or whatever is appropriate for your niche and local search volumes.

And as mentioned above, Twitter works well for this since there is a whole “Bromance” thing going on between Google and Twitter right now.

We originally started using this method for videos, but have also been using for local sites and having good results with it.

Creating The Content

Using Video Traffic X is also a great way to go about creating content for these purposes. You can get Video Traffic X here.

 


Increasing Revenue Through Productivity, Organization, And Growth

By Semantic Mastery

 

During Episode 50 of our weekly Hump Day Hangouts webinar, a viewer had several questions about productivity and organization as it pertains to running an agency – a question that just as well could be directed towards a freelancer with several clients.

When getting to the point of handling multiple clients you have to use a system that allows for time management, organization, and team management – by the time you have several clients you should definitely be utilizing processes and tools like Trello to assign and monitor tasks that can be outsourced.

The specific questions asked were:

Do you have a day to day set workflow that we can use?

How do you organize your day to day activities?

What kind of tools do you use to manage your team and organize your activities?

Check out the video to hear how Bradley and the others arrange their activities and get the most out of their time using tested methods and tools that save time, increase productivity, and let them work efficiently with their team.


Weekly SEO Q&A – Hump Day Hangouts – Episode 50

By Semantic Mastery

 

Click on the video above to watch Episode 50 of the Semantic Mastery Hump Day Hangouts.

Full time stamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Bradley: This is coming. We're live. Hey everybody this is Bradley Benner from Semantic Mastery, this is Humpday Hangouts Episode 50. Wow.

Hernan: Woo-Hoo!

Bradley: Two weeks away from the 1-year anniversary and, knock on wood, we haven't missed a single episode yet. And we're planning on not missing anymore between now and the 1-year anniversary as long as I'm still breathing. Even if I don't make it, one of these other guys will. We got Hernan and Marco with us today. Adam is out doing whatever Adam does whenever he doesn't want to work with us. So, and now Chris just joined so I'll go right down the line. What's up Chris?

Chris: Hello everybody.

Bradley: Mark excuse me, Hernan, what's up man?

Hernan: Hey everyone it's good to be here.

Bradley: And last but not least, Marco.

Marco: Hey everybody, what's up?

Bradley: So the only announcements we have today is we were just talking about this guys, what was the first one? Link building right?

Hernan: Link building. Yeah.

Bradley: Okay. Our link building service is pretty much live again. It will be available for the general public again within the next week or so I would say. Possibly even by Friday of this week. So it's new and improved. We've been re-developing that for the last two months or so. We've had it shut down because of some bottle neck issues that we were having with FCS networker. so we've developed a new method that is working quite well and that's going to be available.

So you guys will have access to that again if you need link building services to your IFTTT networks to PBN's to citations to boost up citations. If you do local SEO. There's a lot of things that you can use our link building service for. Very very effective. All right number two is a video powerhouse. We've been working on that now for what? 4 months? I think about 4 months now.

Hernan: Yeah, 4 months, yeah.

… Keep Reading


Best Practice For Anchor Text When Backlinking From Tiered Properties?

By Semantic Mastery

 

On Episode 49 of our weekly Hump Day Hangout SEO Q&A webinar we had a viewer with a question about how to correctly use anchor text when linking within a tiered structure. Specifically, they were interested in finding out how to vary anchor text ratios and whether or not to use branded terms, broad terms, and navigational terms such as “click here”.

The specific question asked was:

What is best practice for anchor text when back linking from Tier 3 and Tier 2 properties? Should you use broad, exact or branded? Geo modified or no? What is best practice for backlinking from Tier 1?

Also, what anchors should you use when blasting your web 2.0 properties?

Check out the video above for a quick rundown of best practices when backlinking in a tiered network structure.