In episode 176 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked how to convince clients with SEO deliverables you can deliver.
The exact question was:
Hey guys, I know we can't guarantee rankings, but what I can I count as deliverables in my control? There are lots of things I can think of, like Press Releases and RYS Stacks, but I keep getting nervous that I either won't explain them well, or the client will take the name and find somewhere else to do it. Is this just paranoia? How can I show that I'll actually be doing things?