In episode 78 of our weekly Hump Day Hangouts, one viewer asked about syndicating social media posts to branded WordPress or Blogger sites for a client who doesn't have a blog presence but consistently posts in its social media channels.
The exact question was:
Do You Syndicate Social Media Posts Through Blogger Or WordPress For Clients Who Don't Have Blog Presence?
Hey guys, getting a lot out of IFTTT 2.0 so far. Question about setting up branded blog properties – if the client has no blog presence, but they are active on Twitter, FB, etc., do you ever syndicate their Twitter posts, FB posts, or Tumblr posts through a Blogger or WordPress.com?
This would be similar to a feed that just simply republishes links or embeds these posts to your branded ring. Wondering if you have messed around with that.?
In episode 78 of our weekly Hump Day Hangouts, one viewer asked if it's acceptable to use repeated words in a silo structure.
The exact question was:
My name is Cecil (DC) Glenn. I'm the artist that made the song “Whoomp There It Is!”, back in the nineties. I am building a nostalgia website for Tag Team and because the song title is repeated so many times is this silo structure acceptable. The site is purely for information and contacts but will serve as a nuclear engine for all my other sites. Is this the proper structure? I am in the pre production phase of building the site tagteambackagain.com?
Adam: Hey, everybody. Welcome to Hump Day Hangouts, episode 78, the episode where we're all here again, so …
Adam: I'm going to go down real quick before we hop into announcements. Since we've got everybody, we'll say hi. I always go by what I see on my little screen here, so Chris, how's it going?
Chris: Excellent. Great to have you as well.
Adam: Good deal. Hernan, how's it going, where are you, and what have you been up to you, man? Fill everybody in.
Hernan: Hey, guys. I've been traveling, and I'm in Barcelona right now. I miss you all, guys.
Adam: Good deal. I think Hernan's giving a talk this weekend, is it, are you? At a conference, or …
Hernan: Yeah. Yeah, in fact, I'm in Alicante. I'm going to be in Alicante, giving a conference, so it's going to be a lot of fun.
Adam: Awesome, awesome. Marco, what's up, man? How's it going?
Marco: Hey, man. What's happening?
Adam: Not too much. Keeping busy. Hopefully, I don't get the power out. I think I've got the same problem Bradley had last week, I got thunderstorms rolling through.
Bradley: [I've got the 00:00:55] same thing going on now, man. It's storming outside again, so we'll see.
Adam: Yeah, must be covering the East Coast, so …
Marco: Same here. They're starting to roll through, so you guys are affecting Costa Rica, man. Cut it out.
Bradley: It's been …
Adam: No, that's all right.
Bradley: … raining for, like, 4 days, and it's supposed to rain the rest of this week, too, so it's like, “Wow,” we've had rain for like 6 or 7 days in a row.
Adam: All right, so that's our excuse if we end this early.
Hernan: All right.
Adam: Not too much in the realm of announcements for me today. I just wanted to tell everybody, if you weren't here last week, I think we mentioned it, we just had the first IFTTT SEO V2 webinar, and I wasn't there for it, I had to take care of some other things, but Bradley, I believe you went into monetization and then you did some other stuff too, right?
Bradley: Yeah. There was, I did … It was like, it ended up going a little over 2 hours, so the updates was about an hour, and then there was about an hour for the monetization methods, which was like the additional webinar that we promised on the sales page, and so, what I did was I cut those up, I edited those out, and then split them up and put them in the Member's Area, so those of you that are IFTTT SEO Academy Version 2 members, it's in the update section inside the training area.
Adam: Good deal. All right.
Bradley: Both of them, both the update, the monthly update, and the monetization methods. They're two different videos, but they're both in there.
Adam: Awesome. I put the link in there. If you're not a member, I highly suggest you check it out if you're interested in automating things, as well as driving traffic, all sorts of good stuff. I mean, honestly, go check it out, the sales page is pretty awesome, but I'm kind of biased on that, so … Also, put a SERP Space link in there, people who are subscribers to SERP Space right now are getting a short email series that Hernan put together on video ranking, so that's pretty cool. It's free, it's just if you're a subscriber, you're getting these, and it's just a quick 4-day series on some of, kind of our tactics on ranking videos, and, spoiler alert, at the end of that, there's going to be something special. If you haven't signed up for SERP Space yet, please do. Hop on, it's a free account, and I just pasted the link, go over there, sign up, and you'll get some of the cool stuff like that.
Adam: That's all I got. You guys got anything?
Bradley: I'm going to-
Male: [With 00:03:50] two hats.
Bradley: I'm going to post this link to that event page. Is that what you want me to do, Marco?
Marco: No, let's hold off on that until I have it all set up, and we're sure on the time and the date, and all that …
Bradley: All right.
Marco: … but yeah, you're, everyone's invited to attend, it's going to be totally free. It's just pure value, the stuff that you can be doing right now to rank your website, and things that Google is letting us get away with, so … Be there. As I said, you white-hatters, you need to be there so that you know what you shouldn't be doing.
Adam: Good deal. What, so how will people … How should we do this? Will we post it in the groups or something?
Marco: Yeah, I'll post the links, and then we'll drop a link next, on next Hump Day.
Marco: It'll all be set. We'll have a page set up so that they can just go and check in, and let us know, yeah. We'll be there.
Adam: Easy-peasy, so yeah, and then, if you guys are listening now and are … We'll just put it under the YouTube notes, too, so if you see this, or you never watch on time, or you have to watch replays, we'll include that so you can make it. All righty. Anybody else?
Hernan: I think we're good.
Adam: All right, let's do it.
Bradley: Let's get into questions then. Grab the screen, so you guys should be seeing my full screen. Correct? I think so.
Does NAP Inconsistency Causes GMB Listing Ranking Issues?
I would go and try to make that match, what it's supposed to be, and also, keep in mind, though, that there's a, I'd have to go look for the site, but there's … You should also be trying to use the addresses that validate via the U.S. postal code, or the Postal Service, in other words. There's a way to validate addresses to where that, to make sure that they're the way that the U.S. Post Office should have them, and then use that address in your Google My Business listing. I've had that happen multiple times across many different clients, where Google, Google Maps or whatever will update the address to something that's different than what it was supposed to be, and you just have to go back in and edit it.
You might have, it might trigger a reverification, which means it'll send you another postcard. If that's the case, so be it, just reverify it, because I recommend that you try to get, force Google to make it the correct address, than trying to go and update all of your existing citations out there that have the incorrect address, because then you're just compounding the problem. Try to fix it at the source, is what I'm saying, okay? There also, it's been a while since I've done it, but there should be … Let's just see if it's the same. Google Map Maker. Yeah, if you …
You should be able to edit it, potentially, inside of Google My Map, or excuse me, Map Maker, by putting in the address and pulling up your listing, and then suggesting an edit. You're going to want to be logged in your main profile when you do that, because, and in fact, any of you that are doing local SEO, it makes sense to come log in to Google Map Maker as your main profile, and just add details to maps, or make slight edits for stuff that's local around your town that may be incorrect, and stuff like that, because then you start to build a profile inside of Google Map Maker as an editor, and you'll see that when you, if you try to make an edit on a map and you've only done it for, like it's your first time doing it, it will get held for moderation.
It'll be pending for review, and so somebody, some map editor will come by and moderate it and see if it's, either approve your review, or your edit, or they'll deny it, and they'll say why, if it's been declined or denied, okay, but once you've done enough edits to get approved, which it takes time, guys, but once you've done enough edits to get approved, then you'll be able to start making edits and they'll be instantly approved. You'll bypass the actual moderation. I don't know what the threshold is to get over that line to cross, to cross that line to where you don't have to get moderated anymore, but it's good to have, because if you're doing local, it will allow you to update almost in real time issues with citations in Google listings, Maps listings. Check that out, that's, just go to Google Map Maker. All right? You want to add to that, anybody? Before I move on?
Hernan: No, I think you got it.
Male: Looks perfect.
Will Link Juice Naturally Flow From Non-Canonical To Canonical Webpages?
Bradley: All right. Randy says, “If I'm building links to a non-canonical web page, will the link juice naturally flow to the canonical one? I'll be more specific. If I build,” or “I'm building links to rank an Amazon page. However, Amazon has 2 versions of every product page.” Okay. “Number 2 is the canonical, and unfortunately, it will actually change if a seller on Amazon changes their title. I don't know if Amazon 301's them if they change, but the only URL that doesn't change is number 1, its permanent URL. However, it is not canonical.” I think what you're saying is number, link number 2 canonicalizes to link number 1. Does that make sense? That's what I'm assuming. Is that how you guys are reading that?
Male: Yeah, yeah, yeah.
Bradley: Okay, “If I'm trying to rank an Amazon page in Google, to which Amazon URL should I build links for maximum effect?” Well, to be honest with you, all of them.
Hernan: Mm-hmm (affirmative).
Bradley: Like, you should be building links to all links that, would either 301 redirect, meta refresh, or canonicalize to this URL, any one of those URLs would be a good target.
Adam: Yeah, and real quick, just to clarify, it's the other way around, but I think that your answer still stands, that you should build it to the all of them.
Bradley: This one canonicalizes to here?
Adam: Yeah, that's what he's saying. He just put a quick chat in the event page.
Bradley: Okay, well, [whichever 00:10:36], so usually, you have, the canonical is the one that it points to. Right? What you're saying is … Okay, so number 2 is the canonical, okay. Number 1 points to number 2 is what you're saying. Okay, well, it doesn't matter. The method still stands. I would build links to anything that either redirects, meta refreshes, or canonicalizes, period, but if you know that the one … You said, let's see, which one is it that changes?
Hernan: I think number 2 is the canonical, and the one that changed is 2, so the best way to go in my opinion would be to build, yeah, to build links to number 1, and then both, but yeah, number 1.
Bradley: Yeah, because that's the thing, if this one changes, but this one always is canonicalized to this one, even though this may change, then you're going to want to be pushing links to this one.
Bradley: Because this is a dynamic URL, which means it updates when something else changes or can be changed at any time, but this one canonicalizes, this is what I would consider the root URL, if that makes sense, so I would be pushing links to here.
Hernan: Yeah. If you want to take the extra job, Randy, if you want to take that extra work, you can still build links to a 301, to a redirect, which you can control link [issues 00:11:55], and redirect that to the new URL, but you will need to be constantly monitoring the new URL.
Bradley: Yeah, in case it changes. Yeah.
Hernan: The best way to go. Yeah.
Marco: Just as a quick note, it's really interesting about Amazon, is that it's backwards. If you build links to the HTTPS version of the website, it redirects to HTTP through a 301, so there's a lot of neat stuff you can do with that.
Bradley: Cool. Yeah, so that pretty much answers the question. I would go with that one, and then that way, if this changes, and just like Hernan said, you can always do a 301 redirect to here, too, from another, from a domain that you control, and build all your links to the 301 redirect. That way, in case this changes, you can just update the target, the destination of that 301, and you can still keep pushing juice to it, but like Hernan just said that, if you want to just stick with this one, because it won't continue … You won't have to monitor this. If this one's always going to canonicalize to this, regardless of whatever this is, then you could build links to here.
Can You Build Many Links As Possible In Tier 2 Sites To Optimize A YT Channel?
Adam: I would assume so, but I would say, let's go with that, and I you ever go, if you're on, Robert …
Bradley: Okay, so he has a money site.
Bradley: He has a money site, and then the YouTube channel … I guess they're both syndicating to the same network. In other words, you've got your money channel, your money channel, and your money site, right? Your main YouTube channel and your money site, your main website, that are both syndicating to the same branded IFTTT network. Well, that's fine if you want to build … Now, see, what I would do is I would take the YouTube channel and disconnect it from the branded network, and then create a new Tier 1 network for the channel that would just be a persona-based network, and that way, that your only, your branded network is only going to be connected to your main website, your money site.
Then you can build out Tier 2 networks on your, the Tier 1 unbranded or persona network that you have around your YouTube channel, because right now, if you build two-tier networks and connect it to your branded properties in Tier 1, then even if all you wanted to do was use that for YouTube, every time you upload a video to YouTube, it's going to automatically syndicate to Tier 1, and then Tier 1's automatically going to push it out to Tier 2. That would be fine if it was just YouTube, but the same thing is going to happen every time you post a post to your money site, you publish a post to your money site. It's going to do the same thing.
Again, I don't recommend doing that, so if you want to use two-tier networks, which you should be for YouTube anyways, then just disconnect YouTube from your branded Tier 1 network, create another Tier 1 persona-based network that's not branded, and connect that to your YouTube channel, and then use that non-branded Tier 1 as your trigger point for your Tier 2 networks around your YouTube channel. That way, your money site is only syndicating content to a branded Tier 1 network only, but your YouTube channel is syndicating content to a full two-tier network, and you can stack as many of those on that one YouTube channel as you'd like. Okay?
What you can do if you still want to post the YouTube videos also to your branded network, what you can do, you just would have to manually, after you upload a video to YouTube or Livestream or whatever, you'd have to go over to your money site and create a blog post and embed that video in the blog post, which is fine, you can do that, too. It's just one more manual step of going over to your blog and then creating a blog post using the video that you just uploaded to your YouTube channel.
Then, when you publish the blog post, it's going to go ahead and syndicate out across your branded network as well, so you end up getting another syndication out of it to a branded network, because remember, you already got them through your persona-based networks if you build it out that way, but yeah, there's no issue with footprint on YouTube channels, guys. Not with the descriptions, the way that we have the description set up in the recipes. If you start bringing, pulling in YouTube video descriptions and such, then yes, it can be a footprint. If you're using it to build links back to money sites and stuff like that, it can be an issue, but if you use the recipes the way that we have them set up for YouTube networks, then it's not a footprint issue.
Building Full 2 Tiered with YT And Connect Branded WP Site
You're going to either be building links back to your channel, or to a playlist, or to another YouTube video, or whatever it is that you want, you can code that into the recipe. Just keep in mind that that's hardcoded, so if you want to update them, you got to go mess with that, the ingredients in that recipe. Okay, but you can switch it up. That's what I would do, so you can switch it up. Let's say your Blogger recipe points to your channel. Maybe your Tumblr recipe or your wordpress.com recipe points to your playlist, something like that. Does that make sense? Switch it up.
Male: Yeah, I also think he's looking at this, and most people are looking at this really narrow and singular, because one user can have 50 channels, right? I think that's what you're allowed per user. You can create multiple channels so you can do multiple things, if you're a video person and that's what you want to do. You can do a lot of things that are related, and just add relevancy to whatever it is that you're doing. You can post from all of your different channels to the same network, or you can build multiple networks, you can criss-cross … As long as everything is themed, there's a whole, there's a lot that you can do that just mushrooms. You can't just think narrow, one channel, one syndication network, and, “That's it, that's all I'm allowed to do.” You can't think that way.
Bradley: Yeah. Yeah, and that's, I understand also trying to get the [brand 00:19:44] … That's one of our frequently asked questions that we get often, guys, by the way, and it's in our knowledge base at support.semanticmastery.com in the IFTTT training, or knowledge base articles, but one of them is, “If you have a branded network, and a money site, and a YouTube channel, can you syndicate content from both to the same network?” I always say, “Yeah, you can, but if you're going to be syndicating videos, if you want to push videos out across a two-tier network, then I recommend just creating a persona-based two-tier network for your YouTube channel specifically, and then keep your branded network just for your main money site, okay, and then again, you can always publish the videos as blog posts on your main money site and get another syndication out across your branded network from it,” so …
Do You Syndicate Social Media Posts Through Blogger Or WordPress For Clients Who Don't Have Blog Presence?
That's what I'm saying, guys, we give you the recipes for using IFTTT to be triggered via RSS feed or from YouTube, because those are the most common types of recipes that you're going to use for content syndication. However, you can use Blogger as a trigger, or wordpress.com as a trigger, or just use the RSS feeds from those if you wanted, or you could use Twitter, you could use a Facebook page as a trigger, anything that you want, really. As long as you can just create a recipe inside of IFTTT to do it, you can certainly play with that, and test it.
Hernan: Yeah. In fact, if your client is active on Tumblr, Ryan, Tumblr does output an RSS feed, so you can try both. You can try the native channel, from Tumblr to whatever, or from the Tumblr RSS feed to whatever, so you have both options over there.
Bradley: Yeah, but he's also, he's asking, “Can you syndicate from Twitter?” Yes, because …
Bradley: … in our Twitter SEO Academy training, we create Twitter syndication networks for that, so that … Then you can also use Facebook posts. I'm not sure about profile posts, but I know you can do page posts.
Hernan: Yeah, page posts. Yeah, profile posts, they are usually private, so, I don't know if that's the case, but Facebook posts from pages, yeah, definitely.
Bradley: Absolutely. Just play around with that, guys. I mean, again, now that you know how to use IFTTT, feel free to play around with the recipes. We give you guidelines and tell you why we've set up the recipes the way that we do, but there's no reason you can't go out and start playing with some of your own as well. By the way, you guys should probably have a test network that you have set up, like a throwaway WordPress site that, a self-hosted WordPress site, like a testing domain. You should probably have several testing sites anyways, but you should have a test network or two that you test different recipes on, different syndication methods, things like that, because you don't want to be doing those kind of tests on an asset, a digital asset that's producing income for you, or client stuff, or anything like that.
You should have, essentially, a demo or testing network and site that you can do, try different things on, because that way, it's not going to harm anything, it's not going to end up … If you do something wrong and you end up getting accounts terminated or whatever, it's not going to lose or interrupt a revenue stream, an income stream, right; so it's always good to have at least one test network somewhere that you can play around with different types of recipes and stuff.
Can You Use One Branded YT Channel For All Cities?
Michael Franks says, “Hello. None of my city subdomains will have many videos individually. Can I just use one of the branded YouTube channels for all cities?” Sure, Michael. Absolutely. “In the Google Drive Doc of a brand IFTTT network, is it a good idea to add in some citations like Yelp to the list of online properties?” Sure, you can do that, too, Michael. We actually teach that inside of RYS Academy, but yeah, you can do that inside the Drive doc. Why not? You can list, you can put links next to your citations. If you have a local business and you have citation listings out there, or business directory listings, sure. Link to them. Find out what your most valuable ones are, and link to those, all right? Let's see, how are we on questions today? We got a few. I was going to say, I'll give a demo, real quick, of how to find the most powerful citations, but we've covered that before. You think I should cover that again real quick or move on?
Hernan: No, I think we can move on. Just Google them.
Bradley: Yeah. I was going to give a demo, but Michael, just, what you should do is go put the business's name and phone number in, and then, into Google, so search on the business name plus phone number, and then whatever Google shows you as, on like, the top two pages of what citations are showing, business directory listings are showing, copy those. Those are going to be your most powerful citations, so if you want to link to those, that's fine.
Hernan: Yeah, and that technique, usually Google. Google telling you what are the most valuable things, so pretty much everything. Works for, if you are trying to power a press release, if you're trying to power up other profiles, like if you were doing a branded search, and Google will tell you which one are the most valuables, because you know the top 3 or top 5, so …
Where Is The Location Of The Website Files Created In Sites.Google.Com?
Marco: I think it's, you know how you can access the files in WordPress …
Hernan: The [HTTP URL 00:25:40]?
Marco: … or [you can access 00:25:40] FTP or cPanel files? That's Google internally, and they will never give you access to that. That's why we came up with the Google Drive method in RYS Academy, to build sites. This way, we have more granular control.
Bradley: Yeah, because those are all, I mean, I don't know how to access any of those files. They're are on Google's servers, which are probably in the middle of Fort Knox or something.
Hernan: The moon.
Bradley: Let's see, this is John, he says, “Bluechip Backlinks is awesome. I should have listened to you guys earlier. Everybody needs it, a wealth of information.” Yeah, it's awesome. It's really, it really is powerful.
How Do You Automate Daily Sitemap Submission?
Bradley: Steven, contact us at support, we'll get you square away. “Many SEO companies advertise daily sitemap submission. Is this a good idea and how do you automate this?” That's BS. Daily sitemap submission is garbage, it's crap. That's just something, a feature or benefit that they put in their sales copy to sound more important, because when you submit a sitemap, guys, it's there, it's done. You don't have to keep submitting it. It should update dynamically … Well, it depends, I guess, on your web platform, but WordPress updates dynamically, so it's not something that … Most sitemaps should update dynamically. I don't think there's any of them that are static unless you've got, like, an HTML site, and even then, they've got scripts that update that stuff, right?
Hernan: Yeah. Yeah, as long as it's XML, it should update, or unless you have a humongous website. A website with thousands of pages, and-
Bradley: Yeah, and pumping out dozens of posts per day or something like that.
Hernan: Right. If that's the case, you will need to use something like [Better 00:27:21] WordPress Sitemap, that will actually cache your sitemap, but the cash will expire, so it's pretty much the same. Instead of updating every, instantly, it will take like a day or two, but it's pretty much the same, so …
Bradley: Yeah. Yeah, I mean, the thing is is, the site map, especially when if you're going to go submit your site map to Search Console, right? You only need to submit it once, and then it's going to update … It's supposed to update dynamically, but like Hernan just said, like for example, if you've got a site with, it's a massive site and it's got thousands of pages or posts, or if you publish a hell of a lot of content, so your blog's being updated dozens or hundreds of times per day, think of like Huffington Post and things like that, guys. Then those sitemaps, yeah, they'll cache, because otherwise it's just, it's too resource-heavy to generate sitemaps like that regularly, but again, you only need to submit it one time, to Search Console.
Hernan: Yeah, and there's also, most of the time, you will have parameters on the sitemap, whether the content is updated on the blog, on the … For example, [eHost 00:28:35]. It will tell that the posts are updated daily, so that's like, or hourly, or always, or never, you know? That's like a cue for the spiders to keep coming back, and then you have priority. For example, the homepage will have most of their priority, and it's updated regularly, and those kind of things. Those are like timestamps that the spider use with XML language to keep coming back, depending on the frequency of your posts and updates, so …
Does Link Buiding to an IFTTT User Profile Help The Recipes?
Hernan: Yeah, there's, like, a profile link, right?
Bradley: Yeah, you can get a … Which can be used as a buffer site or whatever, but if we go to, where's my … How do I go to just my profile page? Do you know? Preferences, maybe? Yeah, that's probably it. There's a profile page, I know there is, it's I've just got to find it. Here it is. It should give you, anyways, there's a way to get a public profile URL, and I'm not sure exactly where that is, but here it is, there it is. Right there where it says “view profile,” dummy. “IFTTT.com/p/yourusername” is going to be your profile. Now, there should be somewhere in here, I thought there was a link to my website.
Hernan: Yeah. You have it set up as your Facebook profile. You can edit that.
Bradley: Yeah, it should have been edited. It used to be the Semantic Mastery. I wonder what happened. Maybe it updated and I need to change it. Must look at it and then unsigned … When I'm not signed in. Yeah, it looks like I need to edit that, but at least you used to be able to. Maybe it's changed, but you used to be able to put a link to your main money site, and it would show on your public profile page. It's not going to do anything to build links here to help the recipes, but if you had a link to one of your properties here or whatever, then you can push some juice through that link, but other than that, no, it's not going help your recipes any.
Hernan: Yeah. What I'm saying is that, for example, if you use something … Because you can use some of the channels as profiles. You can select a new channel to become your main link, and if you select something like Twitter, it will grab your Twitter username, and it will also grab the description for your Twitter profile, so for example, I'm on [my 00:31:18] clients right now, that's why I know that, that it will get the description from the Twitter profile, and the actual, the links, are active links, so it says like, “Follow on Snapchat,” and I have the t.co link for the Snapchat profiles of these guys, so those are active links, and you can build links to this, so …
Bradley: Let's try it and see what happens. Profile updated.
Hernan: There you go.
Bradley: There you go. See how it just updated that? Let's refresh this and see what it looks like in a … There we go.
Hernan: Oh, that's cool. It has hashtags and also, that's a live link.
Bradley: Yeah, that's a live link, which should …
Hernan: That's cool.
Bradley: … take me over to Semantic Mastery. Yeah. There you go. That's where you would get your benefit. Don't use Facebook, though, apparently, because then it won't give you a link.
Marco: Yeah, but that's stuff that we usually reserve for the Mastermind. Oh, sorry, [I'm taking off 00:32:28], I brought it up. I thought people were familiar with the 301, double 301, and how one redirects to the other …
Marco: … so I don't know how much you're willing to give away. That's up to you. That's Mastermind.
Bradley: [Don't look at 00:32:44] me, I always give away the farm and then you guys yell at me. It's the whole good cop, bad cop routine.
Hernan: Yeah. To put it simple …
Marco: Is Randy in Masterclass or MasterMind, by the way?
Bradley: I think he's in Masterclass. I'm not 100% sure if you're in Mastermind, Randy, but if … I think you're in Masterclass, we're going to have a Masterclass webinar as soon as this one is done.
Marco: Post your question there, and we can-
Bradley: We cover that in there a little bit.
Marco: Yeah, yeah.
IFTTT For E-Commerce & Online Shop
Bradley: Cool. Okay, “IFTTT for e-commerce, online shop?” I'm not really sure what that question is, but yeah, you can do that. I mean, like what we've talked about, not … I haven't used it for like syndicating product listings and stuff, but I've done it with subdomain sites to use as the content distribution engine to build links to my, to product pages or to category pages and that sort of thing.
Adam: Yeah, and …
Adam: … I'm sorry if I'm butchering it, if your name is Marcin or … I'm not sure how you say that, but depending on the platform too, this is perfect for things like Shopify and a lot of other areas, depending on what you're doing.
Hernan: Yeah. Yeah, usually the best way to go for e-commerce, and we have this usage training, and we have a section for e-commerce as well, and we want to dive on, probably on a next … In an upcoming [funnel 00:34:08] we're going to be driving a lot more into. Other uses that do not come strictly hand-in-hand with SEO. You have some SEO benefits, of course, but if you are looking into more like promoting your products via social media, V2 will help you, because whether it is for using subdomains to link back to your product pages or category pages, or even having something like WooCommerce, that will output an RSS feed, or Shopify, that will output an RSS feed, and you can syndicate directly from the e-commerce, so if you haven't jumped into V2, do so, because inside of it you will find specific usage for e-commerce and how to set up for maximum impact and having the most amount of eyeballs on your products.
Bradley: Yeah. Mason Buys Houses, “Did you ever test the Bulk Phone Verified Account company from the IFTTT training?” No, I didn't, but because I mentioned them in the training, the guy reached out to me that runs that, because he said that he's got a shit-ton of orders, which is funny. I see that you're saying, “They increased the cost of 100 double-verified YouTube accounts to 50 bucks and will not answer a purchase request.” I'm not sure what to tell you about that, because if he ended up reaching out to me via support at Semantic Mastery, and then I got on a Skype chat with him and he was like, really appreciative of me driving traffic to him, when I hadn't even tested it, but, guys, I did disclaim inside the training that I hadn't tested it.
It was just something that I Googled, and I found Phone Verified Accounts, so … Honestly, 100 double-verified YouTube accounts for 50 bucks is still a good price, but obviously you need to get a hold of him, and I can't help you get a hold of him, other than trying to contact him via Skype myself, which I'm not really set up to do that, so just keep trying, and hopefully he'll reply to you. If not, try another one. There's other phone verified account providers out there, too. I just picked one from Google, guys, and pointed it out in the training, and said, “Hey, look, this is what a provider looks like, haven't tested him, but they look like they're pretty good. Give it a shot.”
Benefits Of Curating Content From Self-Hosted Wp Site To Social Media 2.0 Sites
Hernan: Yeah. Right, if you're using IFTTT, you do not need to do that work. You just publish curated content on your WordPress site, and it will automatically syndicate out to your social media, and most of the links that you get from IFTTT, it's curated content, because there are like 3 or 4 platforms that are actually copying, if you would, or posting the posts as they are, but the rest are backlinks, like bookmarks and those kind of things. They are curating content, so …
Bradley: Yeah, and the advantages and disadvantages, well, I'm a huge advocate for curated content. Been using curated content for years now, as opposed to written content or original content, because it's much more efficient to produce, it's much cheaper, and it's more authoritative, and Google freaking loves curated content, and it also does things like it masks footprints and stuff like that, so there's a number of reasons why I would recommend using curated content over original content.
Don't get me wrong, if somebody's got, if somebody's an expert in their field and they like blogging, absolutely they should produce original content, but for clients and stuff like that, I have curators that are just virtual assistants that have been trained on how to curate that create all the content for my clients, and for my lead-gen sites and stuff. They don't have to be subject matter experts. All they have to do is know how to locate good information and curate it. That's it, and so it's much more effective.
Hiring skilled writers that are knowledgeable or experts in a particular field or topic or subject matter can be really freaking expensive. If you don't believe me, just ask legal bloggers, people that provide content marketing services for attorneys and doctors and stuff like that. That kind of stuff's expensive. Really expensive. Whereas curated content is a hell of a lot cheaper, because you can train somebody how to become an expert curator in pretty much any subject matter without them needing to be experts in that subject, so I highly recommended that.
By the way, you're in the Mastermind, John, and you have access to Curation Mastery, just go check it out. Go through that training. I think you'll find it very valuable. For everyone else, if you want it, we can drop a link for it. We're going to update it and relaunch it under a new brand with new updates and everything, and that's probably going to be …
That's going to be underneath the Mastery PR brand, and that's probably going to be a launch set for sometime around September, so just know that … It might even be done sooner than that. It's probably going to be done sooner than that, so just keep that in mind, if you guys are interested in it. Anybody that purchases the original version of it will get the updated version.
Adam: Oh, my God, it's killing me you're not reading the next question yet.
Is It Acceptable For A Repeated Word In A Silo Structure?
Bradley: Okay, “My name is Cecil DC Glenn. I'm the artist that made the song ‘Whoomp There it is!' … “
Marco: Don't interrupt the man. He gets a +1 even before you read the question.
Adam: Yeah. That's why I was dying, just like, “Oh, my God, come on, read it!”
Bradley: ” … back in '90s. I'm building a nostalgia website.” That's awesome, by the way.
Bradley: Okay. We don't do site audits on Hump Day Hangouts. We do in Masterclass. I would love to have you come join the Masterclass so that we can maybe help you with this, but, and just taking a quick glance at it, what do you guys think? Did you look at it?
Hernan: Yeah. Yeah, I did. My first impression would be that the silo structure is solid. However, probably you can save a bunch of articles just by nucleating …
Hernan: Yeah, like combining keywords into a big article, like, for example, the Whoomp There It Is silo. It would be a good idea to have probably 3 or 4 of these keywords. They can fit into a big article. You know what I mean?
Marco: He's also getting himself into over-optimization problems.
Adam: Yeah, which I think is probably his main concern, I mean, just based on his question, is that he knows it's going to be tough to do.
Hernan: I mean, the silos are good, '90s music, old school music, Whoop There It Is, Tag Team back again. Those are great because those are different URLs as well, but then, for example, the '90s music, it can be movies, cartoons, fashion hits, songs without the '90s. You know what I mean?
Hernan: That will give you like a unique URL. The same with old school music, like rap, R&B, movie songs, etc. You know what I mean?
Bradley: Yeah. Yeah, because if it's in that silo already, then it's already been qualified as being old school music, right …
Bradley: … so you don't need to say “old school rap,” because you could just say “rap,” for that matter, because it's already in the old school music folder, or silo, or container. Does that make sense?
Bradley: Yeah, so it's going to-
Adam: Yeah, or you can, well, you could just mention it once, but you wouldn't want to have that as the title or something like that.
Bradley: Yeah, of every … Right, exactly.
Hernan: Right. For example, if the URL is tagteambackagain, then I won't have, one of the silos is Tag Team back again, and that can give you like Tag Team Whoop, you are repeating the keyword twice or thrice, so …
Adam: Sorry, this is my favorite question of the day. Every time we talk about, or you say that, I just keep hearing the song in my head. I'm sorry. This is really hard to think about while …
Marco: One other thing. If he has the URL to the official video, please post it, man, so that we can go give it some love, so that we can go … Because I know Gary posted one, but I don't think that's the official video. Dr. Gary posted the URL to a video, but if you're on this, Dc Glenn, and you have the URL, post it, man. We'll go watch the video and give it some love, man. I love that song.
Bradley: Dc Glenn is the winner of the question of the day. Winner! I don't know what you get, but …
Adam: Yeah, big time. All right, Man. The song was the inspiration for a '90s party, my friend …
Bradley: Bragging rights, yeah.
Adam: … not too long ago.
Bradley: Let's see. Dan. Okay, Dan says, “I got networks built by you guys. How do I know what the trigger is from them?” Well, when you ordered the network, you provided us with the trigger. You should have, right? We ask you when you place the order if you want a blog syndication network, in which case you have to supply the RSS feed, or if you want YouTube syndication, in which case we either create the YouTube channel for you, if it's a brand new network, or if you have an existing YouTube channel that you wanted as the trigger, you need to just send us your page login details, which is part of the order process as well, so what you need to do is go to your Tier 1 network and log in to the IFTTT account from your Tier 1 network.
Okay? Open up your spreadsheet, go find the IFTTT row, log in, and then just look at your … Go to “my recipes” and look, and you'll see what the trigger is in the recipes. That's what we built it on. Again, that should have been from information supplied by you when you ordered. Okay? All right. We're almost done. We're almost out of time, anyways. We've got about 4 or 5 minutes tops. “Bluechip Backlinks.” All right, cool. Adam, thank you. “Hi, Bradley, did you do an .htaccess training? I am looking for the best code to use for general SEO.” No, I haven't, because .htaccess stuff, I have not done any training on that.
Honestly, I'm not real good with it either. Every time I got to do anything in .htaccess I end up having to look in forums and stuff like that to get it straight, or I just contact the host, which is what I like about having a good host, because if you contact a good host and say, “Look, I need this done to my .htaccess file,” they'll do it for you. That's personally what I do. If I'm just testing some stuff … I don't have any training on that, if that's what you're asking, George, no. I'm sorry, but I'm sure you can find something if you dig around and Google long enough, you can find something, I'm sure.
“Masterclass,” Randy. Okay, Randy, then bring that question up when we start here in about 10 or 15 minutes, and we can answer that question about the HTTPS thing. John says, “Where do I find Mastermind? I always miss them.” Masterminds are every other Thursday, and under Mastermind, instead of Masterclass, you have to be, go into the Mastermind Community, and click on the events tab in the left sidebar, and that will take you to the events page for the Mastermind community, and that's where you'll find the Mastermind community or event page.
Adam: John, you should also be getting email reminders. One just went out today and you'll get another one an hour before. If, for some reason, you are not getting those emails, please send in a support ticket, and we'll get you straightened up.
How To Deal With Country Redirect In Blogger?
Bradley: Yeah. Okay, “No disrespect.” Dc Glenn, that's awesome that he came on. Okay, Rico Suave, Richard, he says, “Questions I also pasted on Facebook: Blogger.com issue. Last week my AHREFS toolbar showed UR 6 then it went to 12, while the backlinks went from 10 to 120, so far so good, but since a couple days ago, it went to 0. Is it just me who has this issue, or is AHREFS blocked on Blogger? The DR is shown. Anyone can confirm with AHREFS tool Blogger shows UR value greater than 0?” Okay, I'm not familiar with any of the Ahref metrics anymore, because I've been using Majestic for the last 2 years, so I'm not even sure which metrics these are. “Many thanks in advance. In addition, I think I found something. blogspot.com has a country redirect.” Yeah, they have a country redirect, I think, for like, God, how many different domain extensions do they have? Marco?
Marco: However many Googles there are, man, and I think it's over 100.
Bradley: Yeah. Yeah, those are all … You can use … It's basically like canonicalized or 301 to the original blogspot.com, if you create it that way, so you can use all of those as additional link targets.
Bradley: Because they're all redirected. Are they canonicalized or redirected?
Hernan: No, they are canonicalized, because, yeah, it doesn't matter what you put, it will still … It will keep the TLD. If you put like blogspot.com.fr …
Bradley: Oh, that's right. Yeah.
Hernan: Yeah, it will keep the TLD, and then-
Bradley: It's canonicalized, not redirected.
Hernan: Yeah, it's canonicalized, but you can play a little bit with that, and those are all great link targets. In fact, if you're doing foreign SEO, the [ahref 00:48:08] lang tag on the Blogger will change depending on the TLD, so that's interesting to test.
Bradley: Yeah, so I know that you can build links to any one of those TLDs, extensions, and it should be canonicalized back. In fact, all you got to do is just go check it out, like look at your .fr extension, right, so look at your blogspot.fr extension or whatever, and then just view page source and look for the … What is it? Link rel=canonical. That's all you got to do is look for that, and you should be able to find it, and it should be pointing to your blogspot.com. Now as far as Ahrefs, I can't speak for Ahrefs specifically, but I know, guys, a lot of backlink analysis tools.
I don't know specifically about this one situation, but I can tell you that things change with the backlink canals. I mean, for example, guys, I have only been using Majestic for the last couple years, but sometimes I'll be looking at a domain and it'll have a trust flow of 27, and then I'll look at it the next day, and the trust flow will be 0, and it will stay that way for 3 or 4 days, and then it'll jump back to the 27 or whatever, and same thing goes on with backlinks.
Sometimes backlinks will disappear from their index, and then they'll come back, and that just kind of happens. I'm not sure what causes that, but it does happen, so maybe that's what you're seeing, Richard. I don't know for sure, because I don't know specifically what this one problem is, because I'm not even familiar with what those acronyms are inside of Ahrefs, it's been that long. Anybody else want to add to that? I know we got to roll, but …
Adam: No, I think we have to wrap it up here. One more question.
Do You Put Curated Content On A Subdomain And Link Back To Original Source?
I mean, because they're paying me for content marketing services, and, or for SEO, which includes content marketing services. Because of that, we're going to post the content directly to their blog, so I'm not sure what you mean by that, so … Okay, that's it, guys. We are done. Thanks, everybody, for being here. Masterclass members, we will see you in about 10 minutes, and for everyone else, we'll see you next week. Thanks for being here.
During episode 78 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked about if link juice naturally flows from canonical to non-canonical pages.
The exact question was:
If I'm building links to a non-canonical webpage, will the link juice naturally flow to the canonical one?
I'll be more specific:
I'm building links to rank an amazon page, however amazon has 2 versions of every product page:
Which Amazon URL Structure To Link Build With To Rank in Google?
#2 is the canonical one, and unfortunately it will actually change, if a seller on amazon changes their title.
I don't know if amaozn 301's them if they change, but the only url that doesn't change is #1 (it's permanent url),
however, it is NOT canonical.
So if I'm trying to rank an amazon page in google, to which amazon url should I build links to for maximum effect??
Content curation is a powerful method of producing high quality, relevant, and engaging content for your websites. We were lucky to have a content curation exper, Scott Scanlon of Curation Suite and Listening Engine, on a recent MasterMIND webinar event and wanted to share some of this information with you.
Watch the video above – there is truly some golden nuggets about content curation given by Scott during his explanation of his methods!
Some of the great topics that we discussed included:
Common curation questions and fair use explanation
How to curate content in local markets for clients (HUGE potential here!)
How you can orient local services content to draw more engagement and customers