How to Structure Schema and Markups for Local Themed Websites?

By April

One of the questions being asked during the Episode 52 of Semantic Mastery's Hump Day Hangout was about the proper schema structuring of a local-themed website template.

The exact question was:

I am using a local theme for my site and it has structured data built into theme but after adding my own JSON i now see Organization Data, Local Business Data, Website data, and my custom JSON Financial Service Business data in the google markup tester. Is it ok that there is an Organization, local business, and website structured data being found in my markup or should it only be finding my custom Financial Service Data? I created the Financial myself but not sure how the other categories got there, if they should be showing, or if by them showing it is affecting my rankings?

How to Increase Page Authority of Blogs in IFTTT Networks?

By April

In the Episode 52 of the weekly Hump Day Hangouts, someone asked us about the best ways in improving the page authority (PA) of web 2.0s in IFTTT networks. Moreover, the viewer would also like to know if it's okay to use paid images for privacy/terms pages in these websites.

The exact question asked during the webinar was:

My IFTTT 2.0 blogs have very low page authority. What is the easiest way to boost this?  Do you include terms of service / privacy pages on these blogs and do you use paid images?



Will Site Ranking Increase with Higher PA and DA?

By April

During the Episode 52nd of our weekly Hump Day Hangouts, someone has asked about the connection between page authority (PA) and domain authority (DA) to a site's ranking in search engine results page.

The exact question that is being asked during the hangout was:

My site is currently at a DA of 6 and PA 1 for all my pages, but I have been trying some domain authority stacking stuff and DA boosting, slip streaming SAPE links through 2x 301, building links, etc but I am not seeing a whole lot of movement after I did my first PBN link. I guess what I am asking is after MOZ updates PA & DA and google sees what should be a much higher DA & PA for my site will my pages dramatically increase in ranking as right now they are all stuck on page 3 -7 with DA6 PA1?

Weekly SEO Q&A – Hump Day Hangouts – Episode 51

By Joriel


Click on the video above to watch Episode 51 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at




Adam: Hey everybody. Welcome to Hump Day Hangouts. Today is the 21st of October. This is episode 51, so we're one away. Let's go down the line, like we always do, and say hello. How's it going Hernan?

Hernan: Hey everyone. It's good to be here.

Adam: Hey Marco, what's up?

Marco: Hey everybody. What's happening?

Adam: Bradley, how's it going?

Bradley: What's up everyone.

Adam: All right, well we just got a few announcements to run through today before we get started. Today, the first one, hopefully everyone, that's on right now, is going to be here next week because next week will be episode 52. That's going to be one year of Hump Day Hangouts. We're pretty happy about that and I'll let Bradley say some more happy things about that in a minute.

I just wanted to tell everybody we are going to be doing another contest. We did one a few weeks back. We're going to be giving away six months of Masterclass, one month, free, of the video, Power House, all right, which wasn't even been released yet, but we going to hook somebody up with that. Then, we're going to give away an IFTTT Network. That's all going to be done through our campaign, like we did last time, we're you can send a link, share it, you know, ans get chances to win that way.

Then, someone, attending live, is going to win three months free of Mastermind. All right, so, keep that in mind. Hopefully that's some good incentive for you to be hanging out with us next week live.

Bradley: The more times you share the share link, the better your changes are, so share the hell out of it.

Adam: Yep. Yeah definitely. We'll be sending out some more information about that. Obviously, we'll give you the link and all that, so you can get going on that, and have a good chance to win.

Also, just wanted to say that we're going to be doing a meet up in Costa Rica. Our Mastermind members are going to get the first chance to do this. This is going to involve some kind of higher level training as well as some networking opportunities. That's going to be in February 2016. We'll be telling them more about that, and then, if there are some spots left over, which we doubt, but there may be a chance for some other people to go.

Continue reading “Weekly SEO Q&A – Hump Day Hangouts – Episode 51” »

Advanced Link Building To Syndicated Videos – How Long To Wait?

By Semantic Mastery


During Episode 51 of our weekly Hump Day Hangout webinars, a viewer had a question about building links after syndicating a video. The question pertains to more than just “when do I start?” and includes details like link velocity, types of links to build to your videos, and more.

If you have questions about how to best set up a campaign to help push your videos to higher rankings, be sure to check out this short video.

The exact question asked during the webinar was:

After syndicating a video through an IFTTT network, how long do you wait before doing any advanced link building techniques?

Continue reading “Advanced Link Building To Syndicated Videos – How Long To Wait?” »

Silo Structures Explained

By Bradley Benner

We often get questions about SEO silo, especially how to set them up on the internal links of the website. Each scenario is going to be different so it is difficult for us to tell you which website silo architecture is best without knowing all of the details. So instead of us trying to tell you, you should be able to determine how to structure your silos on your own.

There are two main types of website silo structure: Simple and Complex. I have created a video describing each below that should help you to make the right decisionin siloing pages and to what kind of silo structure will be right for your site.

Please note: I recommend trying to use the simple silo for most search engines projects due to it being simple to setup (and still VERY effective). Complex silos often create additional challenges that are unnecessary for most website projects. I know that 90% of SEOs are going to want to over-complicate this, but try not to. Keep it simple if possible.

Simple Silo Structure:

Complex Silo Structure:

The silo plugin mentioned in the complex silo video is here:

Referral Traffic For Higher Video And Local Ranking

By Semantic Mastery


Here is a method we have been testing and it turns out that this works great for videos and for local sites.

You will need access to a referral traffic tool — or as I like to call it “CT (Click-Thru) Spam” — like Crowd Search.

Here is how it works

So what you do is create a post on a web 2 or social profile (Twitter works great for this right now) and use a unique hashtag in the post and a link to your money site.

Then get the post indexed and setup the CS campaign to search for hashtag (or another unique phrase from within the post).

Next you turn “Random Browsing” off inside of CS and tell the search to click the link to your money site.

This creates referral traffic and helps the site to be given more authority.

Of course you should have Analytics installed so Google sees the referral source. Alternatively (if you don't use Analytics), you can use short links to shorten your money site link and use the short link in the web 2 post and tell CS to click the short link. This will still inject Analytics (click analytics) into the link so that Google knows it is referral traffic.

Anyway, I have tested this and it works well for local. Just don't be stupid and send a ton of traffic thru those links. Set it to like 30 – 45 per month or whatever is appropriate for your niche and local search volumes.

And as mentioned above, Twitter works well for this since there is a whole “Bromance” thing going on between Google and Twitter right now.

We originally started using this method for videos, but have also been using for local sites and having good results with it.

Creating The Content

Using Video Traffic X is also a great way to go about creating content for these purposes. You can get Video Traffic X here.


Increasing Revenue Through Productivity, Organization, And Growth

By Semantic Mastery


During Episode 50 of our weekly Hump Day Hangouts webinar, a viewer had several questions about productivity and organization as it pertains to running an agency – a question that just as well could be directed towards a freelancer with several clients.

When getting to the point of handling multiple clients you have to use a system that allows for time management, organization, and team management – by the time you have several clients you should definitely be utilizing processes and tools like Trello to assign and monitor tasks that can be outsourced.

The specific questions asked were:

Do you have a day to day set workflow that we can use?

How do you organize your day to day activities?

What kind of tools do you use to manage your team and organize your activities?

Check out the video to hear how Bradley and the others arrange their activities and get the most out of their time using tested methods and tools that save time, increase productivity, and let them work efficiently with their team.

Weekly SEO Q&A – Hump Day Hangouts – Episode 50

By Semantic Mastery


Click on the video above to watch Episode 50 of the Semantic Mastery Hump Day Hangouts.

Full time stamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at




Bradley: This is coming. We're live. Hey everybody this is Bradley Benner from Semantic Mastery, this is Humpday Hangouts Episode 50. Wow.

Hernan: Woo-Hoo!

Bradley: Two weeks away from the 1-year anniversary and, knock on wood, we haven't missed a single episode yet. And we're planning on not missing anymore between now and the 1-year anniversary as long as I'm still breathing. Even if I don't make it, one of these other guys will. We got Hernan and Marco with us today. Adam is out doing whatever Adam does whenever he doesn't want to work with us. So, and now Chris just joined so I'll go right down the line. What's up Chris?

Chris: Hello everybody.

Bradley: Mark excuse me, Hernan, what's up man?

Hernan: Hey everyone it's good to be here.

Bradley: And last but not least, Marco.

Marco: Hey everybody, what's up?

Bradley: So the only announcements we have today is we were just talking about this guys, what was the first one? Link building right?

Hernan: Link building. Yeah.

Bradley: Okay. Our link building service is pretty much live again. It will be available for the general public again within the next week or so I would say. Possibly even by Friday of this week. So it's new and improved. We've been re-developing that for the last two months or so. We've had it shut down because of some bottle neck issues that we were having with FCS networker. so we've developed a new method that is working quite well and that's going to be available.

So you guys will have access to that again if you need link building services to your IFTTT networks to PBN's to citations to boost up citations. If you do local SEO. There's a lot of things that you can use our link building service for. Very very effective. All right number two is a video powerhouse. We've been working on that now for what? 4 months? I think about 4 months now.

Hernan: Yeah, 4 months, yeah.

Continue reading “Weekly SEO Q&A – Hump Day Hangouts – Episode 50” »