SEO Effects Of Latest 2014 Pigeon Update

By cpi1

[svp]http://www.youtube.com/watch?v=zawd1fJFaaI[/svp]

In this video, we take a look at some interesting data that was uncovered after looking at traffic patterns both before, and after, the latest Pigeon update in late July 2014.

While the overall message is that the update appears to not have “improved” the SERPs, there are some other interesting data points to consider.

 


Webinar: Google Plus Prospecting And Video Ranking

By April

Using G+ To Prospect Clients And Rank Videos

 

This is a training webinar we recorded on October 16th, 2014. We covered topics that included using Google+ to prospect for clients, how to automate this task where possible, creating and ranking videos using Google Hangouts and Live videos, as well as answering questions from members and other viewers.

Some important points in the presentation:

5:11 – Prospecting – Creating Specific Circles (Using Profile)
9:45 – Prospecting – Using Google+ search to Find People To Add
9:25 – Prospecting – Add to Circles
20:20 – Grow G+ Circles on Autopilot – https://semanticmastery.com/gplusadder
20:55 – Question about how many communities in Google+ can you join
31:40 – Google Chrome App for Advanced Circle Management – http://circloscope.com – no longer available
39:05 – Pitching (2 Ways) – 1st Ranking a Generic Video First
55:25 – Pitching (2 Ways) – 2nd Start with “Pitch” Video
55:18 – Question about getting email via Google+
1:00:45 – Video SEO
1:03:30 – Question about recording videos in Hangouts
1:24:07 – Question about interviewing clients using Hangouts
1:27:32 – Question about Live Events vs Hangouts live
1:28:08 – Question about Google+ not communicating with local page
1:34:27 – Question about number of Google+ accounts
1:36:24 – Question about Audio Reviews and How well they rank

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Content Creation And Semantic Relation SEO Tools

By April

This is a quick video showing two tools found via a new Search Engine Land article about content creation. There are some good ideas here, and the tools can help you speed up quality content creation as well as get a handle on market or market segment relationships.

Right now the FaqFox tool does not appear to be working correctly, but that may change in the future. Edit – After recording the video, FaqFox appears to be working again.

The Wiki Mind Map tool is a good way to find some semantic relations between industry areas that can help you plan out the on page SEO required for a site build out as well as possible areas to reach out or engage via off site SEO.


2014 Local Search Ranking Factors – Domain Authority

By April

In this video I analyze Moz's 2014 Local Search Ranking Factors study and point out that Domain Authority (DA) is one of the most important ranking factors.

Here is the link to the original study: http://moz.com/local-search-ranking-factors

Link to screenshot with notes: http://screencast.com/t/40SuojDOQnir

Other critical components are Page Authority (PA) and quality/authority of inbound links and structured & unstructured citations.

I mention how Semantic Mastery teaches ways to boost both Domain Authority and Page Authority very quickly and also reveal our approved source for building the highest quality citations, BrightLocal's Citation Burst service:

https://semanticmastery.com/brightlocal


Semantic Mastery Webinar Clip October 2nd 2014

By Semantic Mastery

In this week's member's Semantic Mastery webinar we covered several topics. These included the recent Panda 4.1 Google algorithm update, PBN's and how you can use Amazon and Tumblr to gain authority and trust, as well as a highly recommended YouTube keyword tool that is simple to use and highly effective.


Semantic Mastery Bonus Webinar Clip September 25th 2014

By April

In this bonus webinar, we discuss the latest updates – Skyfall and more. In addition, we go over some interesting and unique methods that guarantee a high closure rate with new clients.

With the latest updates there has been a lot of theories and wild speculation. Don't get caught up in the hype like usual, there is some actionable steps that you can take. We'll be covering this more in the future webinar as testing is ongoing.

Have you tried using video direct to potential clients? If not, this can be a great way to increase your closure rate with new clients. Additionally, using this method can provide you with easy to rank niches and terms. In addition to going directly to the clients, you can scour the internet for companies that do professional video services for clients. This is usually a one-off income path for them; you can offer up ranking services…and lead to recurring revenue for both themselves and you – win/win!

We offer advanced training and a membership option which includes live access to the bi-weekly members only, full length, webinars.

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Local Update August 2014

By April

For our members only webinar today (August 7, 2014), we will be discussing the recent local update by Google dubbed “Pigeon”.

July 24 – New local algo update: http://searchengineland.com/google-makes-significant-changes-local-search-ranking-algorithm-197778

July 25 – Search Engine Land named it “Pigeon”: http://searchengineland.com/pigeon-search-engine-lands-name-new-google-local-search-update-197932

Mozcast Pigeon Update

July 31 – Top SEOs weigh in: http://searchengineland.com/experts-weigh-googles-pigeonlocal-search-algorithm-update-198499

Pigeon is “a melding of multiple aspects of local, organic, and mobile considerations”.

Interesting examples of “collateral damage”: http://localsearchforum.catalystemarketing.com/google-local-important/21058-google-pigeon-collateral-damage-what-you-can.html

 

2014 Search Metrics

And here is a comprehensive list of ranking factors to consider: https://www.linkedin.com/today/post/article/20140730122737-31469765-google-s-200-ranking-factors-the-complete-list

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Growing Google Plus Circles For Local SEO – Part 1

By April

One of the most common questions I get asked by SEOs concerns how to use Google Plus for local SEO. While there are many ways that G+ can benefit any SEO campaign, one of the easiest and quickest to produce results is to build and grow your Circles. So what are Circles?

Google Circles give us the ability to segment our connections within Google Plus. With Circles, we can create targeted groups based on interest, profession, location, or any other criteria we choose.

This is important because, once we have developed a targeted Circle, we can share posts, updates, messages, offers, and promotions to a very specific audience; an audience that is most likely interested in what we’re sharing with them (so long as we have grouped them together properly).

So why would we do this for local SEO and how?

In Part 1 of this two-part post, we’ll talk about the why… Consider the following example:

You just landed a new SEO client. Let’s say it's an HVAC repair contractor in Atlanta Georgia who has little to no online presence. Your job is to properly optimize the website, begin an SEO campaign, and get it to rank for the search terms that will provide leads for the business. Pretty standard stuff.

As part of your SEO campaign, you set up a Google My Business (formerly G+ Local) account properly, which ties their website to G+ and Google Maps.

The next step is to begin a content marketing campaign so you can begin building brand awareness and, let’s be honest, inbound links too. This content is generated using the client’s blog and typically consists of helpful information that ties back into what the business offer; posts such as “3 Steps to Reduce Your Cooling Bills This Summer”, “How Often Should You Change Your Air Filter?”, or “Proper Heat Pump Maintenance Will Reduce the Need for Air Conditioning Repair”.

As long as you have set up the proper content syndication channels, this content marketing strategy will begin to build links, generate some traffic to the site and, over time, improve the search rankings.

Sounds great, right? But it’s currently the Dog Days of Summer and your client wants to capitalize on all of those [poor] people who have air conditioning units that aren’t working and are searching for “air conditioning repair”, “hvac repair”, etc. The client wants results NOW (like yesterday!) and doesn’t want to wait 30 to 60 to 90 days to see the SEO results you promised to provide (sound familiar?).

So what’s an SEO to do?

Well, we all know we have other options like ranking YouTube videos, or para-sites and citations like FB pages and Yelp listings. But even those take a little bit of time to rank and some extra link building work.

And of course there is always Adwords (yuck!) But unless you figured that into your initial proposal, the client probably isn’t going to like it when you go back and ask for more money.

So that leads us to Google Plus. If done correctly, G+ can provide nearly instant results. I’ll repeat that:

GOOGLE PLUS CAN PROVIDE NEARLY INSTANT RESULTS

If you have properly built up your client’s Circle base, you can literally hand deliver your clients posts, messages, specials, and offers right to potential clients, overnight.

You see, when you +1 or share a post or a web page with G+, you can choose which circles you want to share it with. When you select “Your Circles” it shares with everyone in every one of your circles.

When you select “Extended Circles”, it will share to the circle you chose, plus everyone in that circles’ circles. This can get a bit confusing, but I will clear this up in part 2 of this post.

When you select specific circles, the share will only post to those specific circles.

So in our hypothetical example of the HVAC Repair client, let’s say we had built an “Atlanta” circle that contained hundreds (perhaps even thousands) of G+ members that had “Atlanta” mentioned somewhere in their profile. More on HOW to do this in part 2…

So when you published the post mentioned above, titled “Proper Heat Pump Maintenance Will Reduce the Need for Air Conditioning Repair”, you chose to share that post with the “Atlanta” circle.

This INSTANTLY delivers this post to everyone in that entire circle! Each person and business in the “Atlanta” circle will now have a G+ notification about “Proper Heat Pump Maintenance Will Reduce the Need for Air Conditioning Repair”. So anyone that needs air conditioning service will have been notified of your client’s existence and the service he/she provides (and since we’re marketers we already know to include a clear call-to-action in the post, of course). Pretty powerful, huh?

I know, I know. I can hear some of you already saying “but that’ll only produce leads if the people that receive the notification actually need air conditioning service at that exact moment”. You would be correct. It is a “fleeting” notification that may very well generate a few leads but unless someone actually needed those services at that very moment, they would probably quickly dismiss the post and never think of it again.

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Unless…

What if your share shows up in the search results the next time any of those people were searching? That would be incredibly useful, wouldn’t it? In fact, if you shared all of the client’s posts and had properly SEOed them, then any time anyone from within that “Atlanta” circle searched for any related HVAC term, your client’s posts would show up. Here is an example of a similar result:

Private results in Google search results

Search results example

 

Now this is assuming that the searcher hadn’t opted to “Hide private results”. But considering that probably about 95% of all Google users (that’s a statistic I just made up) don’t even know what “Private results” are, much less how to turn them off, you’re pretty safe to assume that they will see recommendations from people who have circled them.

Google private results option

 

One caveat to this, however, is that for “recommended results” to show in the searchers' results, they will have needed to have circled the sharer back. So there is a bit of a “catch” to this. But alas, there are ways to obtain a high “circle back” ratio that we will delve into in part two of this post.

And remember earlier when I mentioned “extended circles”? This sneaky little function allows us to “back door” our messages to even more people, even if we’re not directly connected/circled.

So for now, just think about how these concepts can be used for evil good and the potential it has. And by-the-way, I will also be sharing how you can do this sort of thing without having to build each and every one of your clients’ circles; a much more efficient and smarter way to do it, where you keep ALL of the power (“I giveth and I can taketh away”).

Until part two…

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