Weekly SEO Q&A – Hump Day Hangouts – Episode 97

By April

Click on the video above to watch Episode 97 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Adam: Hey, everybody. Welcome to Hump Day Hangouts. This is episode number 97. Today is the 14th of September until midnight and we got almost full crew here today so let's go down the list and say hello. Hernan, starting with you. How's it going, man?

Hernan: Hello, Adam. Hey, everybody. It's really, really good to be here 97 episodes.

Adam: Why no webcam? I got to ask. Because when we talk, I see you got your cool clothes on and got a nice background so why not today?

Hernan: Well, I'm kind of shy.

Adam: I'm not buying that.

Hernan: [I got it in play 00:00:36]. I'll plug it and show my face in a bit.

Adam: Got you. All right, cool. Hey, Marco. What's going on, man?

Marco: Hey, man. What's up? No camera here either, man. I can't show you guys how beautiful Costa Rica is.

Adam: You'd like Marco's weather webcam feed.

Marco: You have to come and see it for yourself or I might just do my own [rant 00:00:57] mastery over there by the pool, take a few minutes everyday and just say, “Hey, this is Costa Rica man.”

Adam: Outstanding, outstanding. I bet. Bradley, how's it going?

Bradley: Good man, happy to be here. Kind of excited about … Well, Hump Day Hangouts as always but the 104th episode that's coming up, I know you're going to mention something about that and then also, we got the IFTTT v2 update webinar for the month of September. It's immediately following this webinar, Hump Day Hangouts, today and we're going to go through a ton of really cool updates guys. Don't miss it if you're in the Academy. If you're not, well, go join and it's not too late.

This Stuff Works

Adam: Yeah, definitely. If you are in IFTTT SEO Academy v2, you can go into the Facebook group, either one. New world, I know we're doing the transition and you can find the link there for the update webinar and so, I just want to say too tomorrow, if you're not in IFTTT SEO or you're not in the MasterClass of MasterMind, tomorrow we're going to have a webinar at 3:30 for people who are interested, who maybe have heard us talking about IFTTT and are interested about what it can do for your SEO, for your marketing, for content syndication. We're going to put the link in here so you can sign up for that. It's going to be a short webinar tomorrow. We've had request from people overtime and I think it's [crosstalk 00:02:10].

Bradley: In an hour.

Adam: Yeah, in an hour. To let you know more about it and what this is all about, what it can do, all that stuff. On top of that, like Bradley said, episode 104 is approaching so for us, that's the big one. 100 is awesome, we're not going to ignore that but for us, 52 weeks in a year so two years would be up so episode 104. We're definitely going to have some special stuff going on then so stay tuned, we'll announce that but that's a few … What do we have? I think this is 97 so we got about seven weeks. Let's see, other than that, what else did you guys have? I think we had some other announcements unless I'm mistaken but I wasn't sure exactly what they were.

Bradley: Well, that's because we didn't have enough pre-planning time.

Adam: Yeah.

Bradley: I don't have any other announcements so …

Adam: Okay, cool.

Bradley: Anybody else?

Hernan: I think we're good.

Bradley: Okay. Yeah, I think that'll be mentioned in the update webinar Adam.

Adam: Outstanding.

Bradley: For you, okay. All right, guys. I'm going to grab the screen, lock it on. Make sure that we're good on the events page. It looks like we are and I'll try to blow it up guys, it should be locked on my screen now and … See, why is that not? A wrong button that's why. All right, that should be there. All right, we're going to start at the bottom. Not too many questions as of yet but we know stragglers like to come in. Let's see, the first one is from an unpronounceable name and … At least, for us dumb Americans.

This Stuff Works

RSS Syndication For PBNs With Different Themes

It says, “Hi, I'm running 20 PBNs. All of theme different … ” Okay, maybe all in the same theme or all themed likely maybe, I'm not sure. “Hi, I'm running 20 PBNs of all theme in all aspects, no footprints. I would like to know if RSS syndication for those PBNs is possible.” Yeah, of course. I mean, if you got PBNs, you should have no footprints. I mean, you should strive to have no footprints anyways but there's no reason you can't. Even if you have footprints, you can still syndicate.

I mean, my point is is that yeah, you can syndicate for PBNs because you just use the RSS as the trigger if it has a feed. If it doesn't have a feed, then not really. You'd have to install WordPress on a subdomain or something like that in order for it to work but yes, absolutely. Every time you make a post, it can syndicate out to a branded network for that PBN which is what I recommend that you guys do if you're building PBNs is to … A brand can be a persona, a persona can be a brand is what I'm saying.

Either way, even if you have PBNs that are pseudo companies like fake businesses so to speak or fake blogs, they could be fake company blogs or fake persona blogs, it doesn't matter. What you want to do is just build an IFTTT ring around that's branded for that site whether it's a blog, a persona or a company website, it doesn't matter. Yes, a tier one branded network is perfect for PBNs. It's very, very powerful. It also gives Google a lot of the signals. Well, it injects a lot of the signals that it's looking for into the PBN to make it look more legitimate guys.

Remember, it's not just about the links and the social signals either. It's about validating the entity or the profile, the persona, all of the above. Having those social rings about it … I mean, again, think about it. If you guys go out and purchase an expired domain and then, you rebuild content on it and put a couple of articles on it with an outbound link pointing to your money sites and then you have never touch the damn thing again and there's no connection to that site to anything else on the web other than its outbound links, then it's kind of suspicious looking.

I mean, all of you that are on this webinar right now or smart enough to be able to detect a PBN when you see it if it's built poorly which most of them are so having an IFTTT ring around it, by itself, isn't going to just make it safe but if you set it up properly and you put an IFTTT ring around it and you publish content to it regularly or consistently, then it's going to kind of hide the fact that it's a PBN somewhat, as long as it's built correctly as well if that makes sense. Because you're kind of validating the site through the semantic properties, the social properties that we connect to it but that was a good question.

Tool That Checks Top Ranking Keywords Of A Domain

Dean says, “Hey guys, a quick one. I'm looking for a rank checking tool that I type a domain into and have it tell me everything the domain ranks for with positions, etc. without me having to put keywords into it to see where they rank. Does a tool like this exist? Don't mind paying if it does.” Yeah, SEMRush does that, Dean. You can do that with SEMRush.

This Stuff Works

Adam: Don't forget too, does SpyFu still provides some of that too?

Bradley: I never used SpyFu for that.

Adam: While I know they did paid but I think … Anyway, it's worth checking out. I know it did at one point.

Bradley: Yeah. SpyFu was more of an AdWords tool, wasn't it? I think it's more of an AdWords tool.

Adam: Yeah, but they did have some organic stuff. Anyway, it's just something to check out.

Bradley: Definitely, SEMRush does that so that's what I would recommend that you do. There's another one that … What's the guy from SEOPressor? Daniel Tan, I think. The guy behind SEOPressor, the plugin, Daniel Tan. I think he's got a Cloud-based service that does that. It's got a monthly-based fee or whatever but all I think that he does is tie into the SEMRush API and so, it's just basically a different interface but it's the same data. I don't remember the name of that program.

Jay says, “Hey guys, I want to know if there's been a date scheduled for the second update webinar for people who bought VMB through the SM link.”

No, not yet Jay. It's going to be several more weeks. I've got a VA that is in training but he was actually working for me doing something else and I had to [inaudible 00:08:00] that operation down or that project down so he's still in training and it's going to be several weeks before we have the systems and the processes in place. If you were on the first webinar, I mentioned that I was going to have it to where it was … Basically, a completely outsourced process to using video marketing blitz and I don't want to rush the webinar and give you guys incomplete information.

Minimize Keyword Density Of A Curated Content

If you have to wait a little bit longer, I think it'll be worth the wait. Greg says, “Hi, when using curated content and post. The curated parts have high keyword density.” Okay. “Keywords appear in quoted section title four to five times in the content, one time in the attribution link and again, in the URL image credit. Using three pieces of curated post ends up with a keyword density of 25 and 900 words. Is there any solution to this?” Yeah, Greg. Stop using over optimized content. I mean, maybe I'm not understanding the question but where are you pulling content in that's stuffed like that?

Remember, if you're curating content, you're pulling content in from other sources so if you're pulling content from sources that is stuffed with keywords like that, they're probably not good sources to pull content from. That's all I can say. I mean, I don't understand where that level of density is coming from. Let's see, keyword appears in quoted section title four to five times in the content. Yeah, that doesn't seemed right to me Greg. I'm not sure how you're coming across content that that's stuffed. One time in attribution link and again, in the URL image credit.

Why? I'm not sure if you are creating the attribution link to credit the image, don't you have control over that so why put the keyword in it? I'm saying whatever you have control over, Greg, if you've got that many occurrences with the keywords, you certainly want to edit it and reduce that. Remember, with curated content guys, you can truncate what you curate. Does that make sense? You don't want to copy a whole article and paste it in as a curated post, that's against the DMCA. You don't want to do that, what you want to do is just grab a snippet.

This Stuff Works

If you read the DMCA, the Digital Millennium Copyright Act, it says there are certain parameters that are allowable. You don't want to grab like three or four paragraphs out of an article and curate that, you want to grab like essentially one paragraph or a few sentences and maybe two paragraphs if they're short paragraphs or just a few sentences out of a paragraph if it's a long one if that makes sense. All it is is just to reinforce whatever point it is that you're trying to make.

That's where your commentary comes in and then, you reinforce your commentary, your opinion or the statement that you've made in your commentary with the curated article or the piece of content from the article that you're curating that reinforces that point. That's all you need so you could use the title and then just one sentence out of the curated article and that's all you need. If it makes sense to your post to include more than just one or two sentences then that's fine but you got to think about it logically and you don't want to use too much content.

The reason I'm saying this is because if you're using content that is way over optimized which I don't know why you'd be using that content anyways but if you were, then I would suggest just selecting one key sentence to make your point and use that only, that way you're not editing the curated content because you don't want to do that either. If that makes sense. You're just grabbing one sentence or a couple of sentences and it's going to be less likely to be stuffed if it's only one or two sentences versus a paragraph or two.Again, anything you have control over like your attribution links, image credits, anything like that, you control that so just don't optimize them then.

All right, “Post or syndicating entire post at OneNote as one large block of text and it drops all credit links to the curated content. Will this be a problem? Do we need to add those links back in to the notes in OneNote? Thanks.” No, if it requires you to log back in to OneNote and add links to every single piece of content that gets added to OneNote by IFTTT, then there's no automation there whatsoever so absolutely not but if you're using the OneNote, you should be using the recipe for OneNote that creates a page from a link and it all does is take a screenshot of the actual note.

I mean, at least that's the way I think I had it setup. It's been awhile since I've been in there. Let me just go take a look at that real quick because I have the … Here we go, the account template. There's a couple of recipes for OneNote so let's look at them. Okay, OneNote. This is [Youtube DualNote 00:12:49] and then, RSS to OneNote page from link. That's what you should be using is the page from link and what happens from the page from link is it should be like a screenshot image of the post and it's just a link that links over to the actual post.

It's like the whole file is just a link that links over to your actual post that got syndicated because the post itself doesn't get syndicated, it should just be … At least, if I remember correctly, it should just be like a screenshot of the blog post of like the whole webpage. Anyways, trust me. If you had to go in to OneNote and actually add in the links after every blog post, it wouldn't even be an IFTTT SEO Academy because that's not how I do things. Not sure where the issue is, you might have an earlier version. We used to have a different OneNote recipe, excuse me, that would actually syndicate the blog post but I remove that specifically from the second version of IFTTT SEO Academy because this was the better method.

This Stuff Works

I don't know, maybe double-check your recipe Greg, maybe that's the problem and if not and if you can clarify, we could take a look at it maybe.

Track Results Of PPC Campaigns For Lead Gen Business

Jenia Sirotin says, “Bradley, in a previous Hump Day Hangout, you mentioned that you started using PPC for your lead gen business.” Yes. “Can you talk about how you track results? If I already have tracking number, would it be beneficial to get another Google provided number to track if PPC is working? Any tips or things to avoid? Content Kingpin rocks by the way, would recommend it IFTTT SEO to my mother if she had any clients.” That's awesome.

Marco: I'll +1'ed it.

Bradley: Yeah, that's awesome. I just +1'ed it. Okay yeah, absolutely. I'm doing a lot of PPC stuff and that's what the whole local Kingpin training, that launches next month, is about and I'm actually having really good results with it. Yeah but the way that I track results is I use conversion tracking on the landing pages so that if anybody submits the web form like the contact request form from the landing page and then they get redirected to the thank you page, I got the conversion, that counts as a conversion.

Then also, I'm tracking phone calls though the tracking phone number if they land on the landing page because on the landing page is the tracking phone number and I just use CallFire and all my calls get routed into a call center. I use AnswerConnect, AnswerConnect.com is my call center so all my calls route into a call center and then, they get dispatched out to the proper contractor. I end up having a record of it in CallFire as well as a record of it from the AnswerConnect service, the answering service.

Also, what I'm doing is I'm using ad extensions and I'm using the call extension in AdWords and that will allow a phone number to show up in the actual ad especially for mobile devices and it's tap to call. With that, I choose to use a Google Voice number … Google just arbitrarily assigns a Google Voice number that forwards to whatever number you tell it to. In this case, my CallFire tracking number, and that's just in the event that a mobile searcher searches and taps the tap to call button from the ad itself without actually going to the landing page.

Because if they go to the landing page, they're going to call the number on the landing page which is the CallFire number. If they call directly from the search results by using the tap to call button from the call extension, then it will track as a conversion in Google AdWords. Now, there are some call tracking and conversion tracking software for calling or for phones that integrate with Google AdWords. One of them is, I think, what's it called? CallRail.com? I think it's CallRail.com, let's see. No, that's not it. Oops, I typed [CailRail 00:16:51] that's why. Let me try that again.

Yeah, this is one of them. There are several of these, basically, phone conversion tracking systems that integrate with AdWords and that's probably the better way to go. As I scale my lead gen business using AdWords … Remember, I just recently got in to doing this but as I scale it up, I'll probably end up investing in one of these services as well but for the time being, I'm just using CallFire, my answering service … Well, everything just gets routed to there anyways.

Then, if anybody does the top to call from the actual search results, it's typically only going to be on mobile that that happens and then it registers the conversion because I'm using the Google Voice number that AdWords will assign for that. If you're using call extensions, it's an ad extension. Hopefully, that makes sense. I don't want that to confuse anybody but let's see. “If I already have a tracking number, would it be beneficial to get another Google provided number to track if PPC is working?” Yeah, if you have it setup the way that I do.

Again, if somebody lands on your landing page and they call your number that's already a tracking number, whether it's CallFire, Twilio, it doesn't matter, then you're going to track that anyways although it won't register as a conversion inside of AdWords because AdWords has no way of knowing if somebody picked up the phone and called. Now, I know that you can use these types of programs like CallRail which will have like dynamic inserted … Yeah, dynamic number insertion.

You can actually have different phone numbers for different ads or all the different kinds of things. This is the advance way to track and as I get better with AdWords, I'm sure I'll be integrating something like this. It doesn't have to be this particular service, it's just the one that I remembered. You might want to look into that if you're going to be scaling up your business, excuse me.

This Stuff Works

Marco: Yeah, I like CallRail because it actually records the call [crosstalk 00:18:49] I don't know about CallFire, I haven't used that in a long time. If I like to know what conversation took place, this way when I go for my check and the person can't say, “No, that wasn't the conversion,” or “That was sales call or whatever, that was spam,” because it's actually recorded. They can't get around it.

RSS Feed From A Linkwheel Property With Syndwire To Automate Another Level Of Link Building

Bradley: Yeah, CallFire does that. Okay, so the next one is Jamie. Jamie says, “Hey guys, I have some link wheels setup and running and was wondering if it would be wise or problematic to automate T1 links to the link wheels. In other words, could I use the RSS feed from each of the link of properties with Syndwire to automate another level of link coding or should I make a blended RSS to automate via Syndwire?” Yeah, you can. Absolutely, Jamie because that's essentially what you're doing is building second tier links.

The second tier links to your target URL, whatever you're trying to rank but in this case, they would be first tier links to your IFTTT properties but yeah, absolutely. I mean, that's the concept behind tiered networks. You're asking about using Syndwire. Sure, if you got Syndwire, that's where I would use Syndwire as a second tire link system or a second tier link builder because I don't use Syndwire to link directly to my money sites. For Youtube videos, it's not bad, that's fine but I don't use Syndwire to link to money sites. I just don't do it.

With that, you could absolutely use Syndwire to build links to your first tier properties. That's a good strategy for that and if you have it, then yeah, you can absolutely do that and each one of your IFTTT properties, tier one properties that have an RSS feed and output feed, that would work. You could essentially setup a different campaign for each one of those, each one of the ones that have an RSS feed. Some of them though, like Delicious and Diigo, those are just bookmark feeds so there's really no content there.

You could do it, I'm just saying that just be aware that you don't want to spam your web tools and Syndwire with a bunch of just like bookmark links and that's it because you can get your accounts terminated that way. Just keep that in mind.

Ivan says, “Google My Business page and map questions.” By the way, I wanted to mention, we're going to talk about this in the IFTTT update webinar that's immediately following Hump Day Hangouts for you guys that are Academy members but I did want to mention that right now, third party log-ins has disappeared.

The ability to create a third party log-in for Google Plus pages and Youtube channels is, at least as of today, is missing. It's coming and going. It comes and then it goes and the process has changed from what was in the IFTTT SEO Academy training. We're going to cover that today but currently it's temporarily, at least I hope it's temporary, it's disappeared. It's not available and so, we're going to talk about that a little bit today, guys. I'm hoping it comes back soon. I'm pretty sure it has to do with the Google Plus interface changing and like they're about ready to force everybody to the new version. I think that's what's kind of causing the problem.

Google Maps Results

All right, so to get back to Ivan. Sorry, Ivan. “Is it possible to have a map that I created to show in place of the one provided by Google on the map's result for my business? If yes, what do I have to do to implement this?” To have a map that I created to show in place of the one provided by Google on the map's results for my business, no Ivan, I don't think so buddy. The most that you can do for that is go to Google Map Maker and in Map Maker, you can edit the Google Maps or suggest edits.

They're going to be moderated but if you have some stuff that you want to update, like using Google My Maps. It's a map that you create. You will not be able to replace the Google local search results with your map, it won't work but you can edit or suggest edits to the Google local maps by going to Google Map Maker. I mentioned this before on Hump Day Hangouts but let's just go through it real quick. Go to Google Map Maker, guys. Everyone of you should create or log-in through your main profile. Anybody doing local, you should log-in as your main profile.

This Stuff Works

Connect it to your main primary Google account and start suggesting edits around your own town. If you do any sort of local stuff for clients or for lead gen, you should start building up your Map Maker profile and the way you do that is by contributing, by suggesting edits, that kind of stuff. Be helpful. Find map markers for businesses that are misplaced and then re-position them and suggest that as an edit, suggest NAP updates for businesses that have outdated information, that kind of stuff.

As you start to build up a reputation in Map Maker as providing valuable edits and valuable suggestions, then you can end up being able to force changes very, very quickly inside of Maps and I've been able to, over the years, been able to fix some pretty heinous Maps issues fairly quickly, within just a matter of … Well now, it's within 24 to 72 hours, my edits usually are approved and that's great because if there is NAP issues or Maps issues, sometimes that are really tricky, this is the only way to get it fixed.

The more you have built up a reputation as providing valuable suggestions, then the quicker your edits will get approved, will moderated if that makes sense. I highly recommend that you guys do it and just do it on your main profile. You don't want to hide anything, you don't want to do this under personas because you'd have to build up multiple personas. Just do it on your main profile.

Placing Google Map Embed Codes

All right, “Where in my website should I embed the Google Map? Main page, sidebar, contact page?” That's a good question.

I usually just put the map … It depends on the theme that I'm using but if I have like a footer widget area then I'll oftentimes will put a map in the footer widget. Sidebar is fine as well. There are some times I think it clutters up the sidebar. Just depends on like how narrow your sidebar is, that kind of stuff but almost always I put it on the contact page. If I didn't have it in a footer or a sidebar, then I would definitely put it on the contact page. Any suggestions on that Marco, Hernan, anybody?

Marco: No, that's exactly what I would do.

Hernan: I was muted. Yeah, the contact page usually works. I like to [inaudible 00:25:39] anyway, something like if you have a kind of widget rotator. I can't remember the … Let me look for the plug-in for the widget rotator which will give you exactly which kind of CTR is tighter, conversion is tighter on that end. I'll try to find it out and post it on the events page.

Submitting Manual Review To Google

Bradley: Okay, cool. Thank you. Paul says, “Hey guys, I have a client that is just out of the Maps, [pack 4 00:26:10].” Don't you hate that, Paul? I hate that. It's like pussyfooting around with the 3-pack. “His competition is then the number one and two spot of the map pack. He obviously has someone doing SEO because they have him on two different GMB pages and the only difference is they reversed the name, first name, last name, last name, first.” Okay. “Everything else is exactly the same. I want to knock them off naturally with me doing the RYS but with the new Google change to the 2-pack, is there a way to get Google to do a manual review on this guy's listing? Just trying to take care of my client. Thanks.”

Paul, there is and it's funny that you say that because Wayne Clayton … I'll be damned and look, I didn't even know that he posted on this page. Wayne's in our Mastermind as well. He just said something very similar, I saw it in the Master Class Facebook group and it's kind of funny. You guys have pretty much the same question here. That's funny, are you guys working for the same client? Because it's pretty much the same damn question. To be honest with you, I have never reported anybody to Google. Honest to God, I've never done it and the reason why is I've just always felt like karma is a bitch and she'll catch up to me if I do.

I've been known to spam some stuff myself, you know what I mean? Because of that, I have just never, ever, ever done it. I know that you can, you can submit that kind of stuff to Google and they will do a review on it because I've had it done to me by tree service businesses but I've always ended up circumventing it and getting my listing back anyway even if I had to build a whole new one but I've never done it myself. I know there is a way to do it, I just can't point you to it. I'm sure if you do some Google searches, you'll be able to find out how to submit a spam complaint to Google.

This Stuff Works

I just personally don't do that, guys. Like I said, it's just, to me, I've never done a negative SEO in my life. I've never done a spam complaint. I know you're just trying to take care of your client, I get that Paul but I would still … Personally, I'm not knocking you for submitting a spam complaint either. That's not what I'm saying. It's up to you guys to decide what you want to do but personally, I would just try to take them out doing positive SEO stuff for … Not that submitting a spam complaint is negative SEO, I'm not saying that but I would still just try to outrank them. Personally, that's how I would do it but yeah, I know you can report it. I just don't know how to do it. I don't know the process, guys, sorry.

Marco: Yeah, I don't know the process either because I've never done it. I always go after them. They just piss me off enough so I just take them down. That's how you got to do it, man. You just have to do enough to take … You have everything in your arsenal, Paul, that you need to take this guy down a spot or two. I mean, whether it's citations, whether it's link building or some press releases or whatever else you have to do. Another RYS stack won't hurt when you invert the business name like they did and push relevancy up to them. You know how to do it, man. Just reach to us and we'll take care of it, man.

Bradley: In fact, I think I misread. I just assumed because I saw the 2-pack in Wayne's comment here. This is not the same questions as what Wayne posted in via MasterClass so I apologize Wayne, I didn't read that.

Hernan: [crosstalk 00:29:29] 2-pack, yeah.

Bradley: Yeah, yeah because this is what Wayne said, he had asked if I knew about how to knock out spammer competitors in the niche by doing spam reporting to Google and I said actually I've never done that, not even once. I was always worried that bitch karma would catch up to me if I did and he says, “Well, it's not like you're doing something wrong.” No, I totally understand and I just want to clarify that that's not what Wayne was posting here, that was my mistake because I didn't actually read the question but just as a point, some reference, point of reference that this is what I was talking about, was this thread here.

Wayne, just for your sake. I know, it's not that you're doing something wrong for reporting spam, I just don't do it because I feel like I have spammed the web plenty. I don't want people reporting me so I just don't do it. That's all, that's all I'm saying. Again, to each their own. I'm not knocking anybody that wants to do it, I'm just telling you what my stance is on it. Now, we can get to Wayne's question properly.

IFTTT & RYS Academy To Rank A Business In Google Maps Three Packs

“I have a client that was in 2-pack with two businesses, two different names and phone numbers but same address. Since the recent G Algo changes to 3-pack, they were in for their city disappeared. The minor business of the two now seems to show up in the single pack listing called The Knowledge Panel. It shows only one business played to the right side versus a 3-pack.” Yes, I've seen that recently too a lot Wayne. It's probably not going to remain that way. It's probably temporary just so you know because I've seen that as well and then, the 3-pack will come back. I've seen a lot of shifting like that especially in the last couple of weeks.

“The main business now does not show in any 3-packs even for other surrounding cities but the major business listing does show in the other organic listings, just not the 3-pack. Question is what should we do for them using IFTTT? We actually had accomplished this without the IFTTT and was just starting IFTTT strategy when this happened or should we do an IFTTT first and then do RYS? My concern is showing too much activity in drawing attention. Sorry for the long worded question, appreciate the input.”

It's funny, it says show less like he typed it in. All right, so first of all, I highly recommend starting off … This is going probably shock some people but since you have RYS, Wayne and you know about the process … Even people that don't have RYS Academy which would be a good time for you to drop a link, Adam, if anybody wants to go through, we have a webinar series that's free, guys, that you can register for that goes through a lot of the stuff that RYS Academy, we teach inside of RYS Academy.

This Stuff Works

If Adam drops the link you guys, I highly recommend you go register. It's just a webinar series. You can register for it and just go through the webinars, they're all free. Of course, there is an offer at the end but you can go through the webinars and you'll learn some stuff. Since Wayne has that, I would recommend doing RYS for any sort of local stuff when you're trying to rank maps. RYS just crushes it. I would suggest starting with that but if you have an IFTTT network, I would still connect the local pages, both of them, to the IFTTT set of networks for syndication points and start blogging. The activity on those pages often helps those local listings to rank.

Now, keep in mind though what I'm saying, Wayne, is I've seen … Even for some of my own clients in some of my own lead gen stuff right now, a lot of shifting in the maps. Seeing what you're seeing. I'm seeing the 3-packs disappear and it just shows one knowledge graph listing on the right side which sucks, that really sucks and I'm also seeing my maps listings disappear from the 3-pack and then when you click the show more listings or show more whatever at the bottom of the 3-pack, it's not even showing in what's available. What I'm saying is I've got stuff that's been ranked in any one of the three positions in the 3-pack, A, B, or C that all of a sudden disappear and then, they don't even show up in the show more results.

What's interesting is the show more results where sometimes it used to have three different pages, now only have one page with only partial results. In other words, like the three pages might have had 34 listings and now, it only shows seven listings in the show more results part and there's no option to go to another page and my listing … I've seen it recently and I'm pretty sure that this has to do with the changes that Google is making to both Google Plus which affects Maps but also because they're going to be implementing, they're rolling it out already as we speak, paid maps listings. It's pay-per-click for maps listings. That's, in part, I think why we're seeing so much volatility in the whole Maps algorithm.

First of all, the Google Plus changes which is quite significant to the whole search engine, the whole search algorithm as a whole. Google Plus was ingrained so deeply into the Google Search and it looks like they're pulling it back out to some degree so that is having a big effect on it. Then also, I know for a fact that Google is rolling out paid search listings in Maps and in the 3-pack and because of that, I think, that's also causing a lot of weird stuff to happen to the maps listings right now.

Really, what I've told my clients is that they're just going to have to be patient. This is the problem with relying so heavily on one source of traffic, you know what I mean? That's part of the reason why I'm suggesting to all my clients to AdWords now and AdWords for video and eventually, I'll get them to doing Facebook Ads maybe or I'll just hire Hernan to do it. My point is relying on just that one source of traffic, and I'm not saying you are right now, I'm just saying that that's what I'm telling my clients is that basically, you're just going to have to be patient. Until Google is done with the roll outs, there's not a whole lot that we can do. Go ahead.

Marco: I'd like to just respond to his drawing Google's attention comment. When you do an RYS, you want to draw Google's attention. You don't want to draw Google's attention by triggering a Panda, Penguin and by triggering the sandbox during the Google [inaudible 00:35:52]. With RYS, you do want to trigger Google seeing you, seeing that seat side or seat set that you've created inside RYS Academy. That's the whole purpose of that. The Google tickle, Wayne. You know the Google tickle, man.

Bradley: He knows.

Marco: That's the point, you go and you trigger that, you do everything that you're supposed to do so that you draw attention to your listing the right way instead of drawing attention of the [inaudible 00:36:21] that you don't want any part of but it's entirely okay to draw Google's attention the right way.

Bradley: You got to tickle the G-spot, the Google spot. That's how it works.

Adam: [crosstalk 00:36:33].

Bradley: That's how you get results, guys. Ticket that G-spot. Google loves it. All right, “Through the IFTTT training, I was able to rank a live stream video from OBS to Youtube and rank number eight in the world for a big keyword with about 2,500 searches per month,” +1 that. “I just built out a Youtube channel, completely added five networks and blasted a few videos and of course, titled everything correctly. Thanks, guys.” Great results, Greg. Thank you for sharing, appreciate that man. Congratulations by the way.

Linking PBN Links With RYS Stack

[Mesur 00:37:06] says, “I have a few strong PBN links to use for my RYS stack. Is it best to link to the folder or to the My Map or maybe different properties in the stack? Have them all Spider'ed to pass the the juice around but was curious if you had any testing showing a best practice. Also when linking to the stack, do you link to the Goo.gl or the full naked URL? Thanks.”

This Stuff Works

It really doesn't matter if you have everything Spider'ed anyways. I'll let Marco comment on it but I mean, really if you have everything internally linked properly, it's really not going to matter although I know we've tested running links directly to the My Maps, it's pretty powerful but the same thing goes with even with presentations. Like I've had really good success using Google presentations and ranking those but also using them to embed links within the presentations slides and then just blasting the hell out of those. I don't think it really matters but Marco, can you comment on that?

Marco: No, it doesn't matter. I've seen people have success with all of the above with trying different things but yeah, my map is special, we all know that. I'm not going to get too deep into that but since we do all of the things that we do to it, then it's really special, so is the spreadsheet by the way, if you want to spread the love because everything will be in your spreadsheet. If you push juice into that, it's just going to push out everywhere that connected within that spreadsheet. Really, it's a spider web silo. That's the way to think about it so you'll be spreading the love everywhere anyway.

Changes in Rankings For Sites Snack Pack

Bradley: Yeah. As far as the Goo.gl or the full naked URL, again, it doesn't really matter. It's just a redirect and since it's all Google properties, I doubt there's much loss if any because it's all under the Google umbrella so it really doesn't matter. We just switch up the links for diversity's sake. That's all. Dean says, “Don't answer this if you've got no time because I've already posted a question. In sites, Snack Pack was third and then second after geo tagging images on a Snack Pack page and adding content, then did some embeds. It seems there was a Google update first week in September shown by [Mastertools 00:39:19]. Now, Snack Pack is fourth or fifth and gone for certain keywords. Any activity in this area with you guys? Thanks, peeps.”

Yeah, Dean. Refer to my answer to Wayne that I just gave to Wayne because that's what I'm seeing guys. A lot of volatility maps right now and I've been doing this long enough to know there's really not a whole lot we can do right now until the dust settles and that's just the nature of Google's algorithm. I mean, you can start … Dean, I'm not picking on you. I'm just saying for everybody else here that when this kind of stuff happens, you can jump through hoops trying to figure out what it is that's going on and trying to fix it but a lot of the times, it's just the algo. It's like freaking out and it's like a ripple effect, like when you drop a rock in a little pond, it creates ripples. Well, they make a change and it's just this ripple effect that's going through.

Until everything kind of settles and calms down, there's not a whole lot that we can do. I usually give it a few weeks because a lot of the times, there's collateral damage that Google didn't intend in almost every time they make an algo changes. Any sort of significant update, this happens and then what happens is they allow it to cause all this collateral damage for a few weeks until they fine tune it and then, they kind of dial it back a little bit and things will start to come back, like a lot of the times, listings if they were optimized properly which so far, our methods have consistently always come back.

We always try to do what we think is going to provide longevity, not short-term loophole ranking fixes. I mean we use those too, don't get me wrong but for the most part, we try to protect our money sites. You guys know the way we always talk about using IFTTT as SEO firewall and all that kind of stuff, we always try to do things to make sure that our properties will survive the updates although you will see some dancing and movement during algo updates. Pretty much 90% of the time whenever the algo update has settled and the dust settles, everything calms down, our listings come back to the same location that they were or even stronger. That's why I don't even sweat it anymore.

Like I get clients who call me and complain and I'm just telling them, “Guys, this is the nature of Google. Sometimes, we just got to wait 'till the dust settles, see what happens. If there's significant drop even after everything is kind of settled down or calmed down, then I'll go in and figure out what it is and we'll fix it but until then, there's not really a whole lot you can do because you could literally be chasing your own tail running around in circles, trying to fix something that really you have no control over.” That will send up that red flag that Marco talks about and you can actually sandbox your site.

This Stuff Works

Marco: Yeah, this is a really good example because he says it was third then second and then, he went and geo tagged images on the Snack Pack page and added content and then, he did some embeds and then, wham. It might not have been the update, it might have been that you triggered the Google dance and that you dropped to see what you were going to do next. If you did anything while it was dancing, then you sandbox yourself. You could be sandboxed up to 70 days or permanently depending on how you did while it was dancing. The best thing to do when this happens, especially when it went to third to second, is leave it alone. Especially when it went to fourth and fifth, leave it alone. You leave it alone for 21 days and see what happens. After 21 days, you take a look and see where it is, then you can do something but if you hit it while it's moving up, down, left, back, whatever, you're in trouble. Go read my blog post, The Google Dance Explained. It's really simple to figure out because Google tells you exactly what happens.

Keeping Test Accounts Alive In Video Marketing Blitz

Bradley: Yeah. Okay, Jays says, “Hi, just a follow question regarding Video Marketing Blitz. What is the best practice in your opinion to keep the testing accounts alive. I had 10 accounts and only tested 50 keywords, five videos in each account, once and seven of them got suspended. All accounts had individual private proxies and Firefox profiles, Google Plus accounts and some natural activity and I made sure WebRTC was disabled.”Well Jay, I can tell you that there was a footprint left somewhere.

I don't know if you've created accounts or if you had purchased them but there was a footprint left somewhere for that to have happened with only five videos for each account and you had seven out of 10 deleted. The reason I know that is because I've had issues with some phone verified account providers where they deliver my accounts and I go in and setup … Like for example, specifically with Video Marketing Blitz, the provider that was posted inside of the Video Marketing Blitz software.

There was a provider for buying phone verified Youtube accounts and there was also an option to purchase them with the API credentials and I purchased them and I purchased 50 of them and 37 of them got terminated within 24 hours. The guy, he and I have argued back and forth because he got … Long story short is I'll never buy another damn thing from that dude ever and I can't recommend him to anybody either. What I'm saying is then I went to the guy that I recommended, MetroBiz or whatever and I purchased 100 phone verified Youtube accounts without API credentials and then I had my VA create the API credentials and we had 60 dedicated proxies.

We only setup 60 of the accounts and all of those accounts are still alive and well. Some of the accounts that I setup that I've done heavy testing on … For example, I've got 10 test accounts and if you remember the first VMB bonus webinar that we did, I showed some results and I had been doing testing and I was loading as many as 15 videos per account per day which I don't recommend guys but I was trying to get enough data for that first … I was under a time crunch for that first webinar. I was trying to generate enough data for that first webinar so I even broke my own rule and started spamming the hell out of those test accounts and they are all still alive. I did like 800 and some odd videos over the course of seven days to those accounts.

It's ridiculous and all of those accounts are still alive. There is a footprint left somewhere, Jay. I'm not sure where it was. It could have been from the provider. If it was MetroBiz, I can't imagine that's the case because I've never had an issue with his accounts but maybe it was somewhere in your process of setting it up. Guys, I can't recommend this enough. This is where Browseo comes in. Browseo is specifically developed to solve these footprint issues and when you're dealing with multiple accounts, multiple proxies, I'm telling that Simon and Browseo has … They've basically hacked the browsers to make sure there's no footprints whatsoever. They're custom Firefox and Chrome browsers inside of Browseo. It's just incredibly powerful, guys.

This Stuff Works

It's the Swiss Army Knife of SEO tools and you should absolutely be using it if you're going to be doing a whole bunch of stuff like this. I would highly recommend that you go check out the Browseo webinar that we did with Simon if you're going to be doing a lot of this because that's going to solve some problems there. Everything that we've setup for Video Marketing Blitz has been through the Browseo browsers and we haven't had any of our accounts terminated yet except for the batch that I bought from the provider recommended inside of Video Marketing Blitz and that was a footprint issue on his part. Anyway, we only got time for about another one or two questions guys because Adam's already on at me in Slack.

Let's see, SpyFu does do that. Okay, cool Glenn. Thank you. SpyFu … Okay and SEMRush, that's a +1. What else? Everyone should sign up as … “Bradley, everyone should sign up as a Google Local Guide.” Yes, Wayne is correct guys. You'll see the Google Local Guide come up on your mobile device where Google will ask you to review locations whenever you go places and stuff like that, Google will prompt you to answer questions about the location and all that kind of stuff. It's kind of fun actually. I look forward to that when it shows up.

Yeah, you should absolutely do that and try to work on … Even when you go to places and Google doesn't prompt you, just go to Maps on your phone, Google Maps and then hit the location button and it will pull up, it will prompt you then especially if you're signed up as a local guide and it will start asking you questions about the location. That's certainly going to help that along with Map Maker. It's very, very powerful indeed because you can build up your profile to be a trusted Google editor essentially.

Adam: Yeah, it's fun too seeing some of the insane impression some of that stuff gets. Like I add pictures and stuff and I was like, “Picture of sub shop.” It's got 50,000 impressions. That's pretty awesome.

Bradley: I took a picture of my daughter eating a big stack of pancakes at Bob Evans when we were traveling earlier this summer and that thing got something like 30,000 something views. It was ridiculous. Like I don't even know how Bob Evans is so popular that they'd get that many views. All right. Let's see, video seemed to be taking a backseat with search. What is your take on this water damage niche? Got hit hard.” Yeah [Pete 00:48:54], it just depends man. I mean, there are certain keywords that … Especially broader type keywords that just are almost damn near impossible to write videos for. That's why I'll typically go for several longer tail keywords instead.

I know sometimes clients don't like that but it is what it is. I understand that there are just some keywords that are just an absolute beast to try to rank for with videos. They're just not worth it and there's not really a whole lot you can do. All you can do is test. Each keyword is different. You can test but what I do is if I've spent 30 days working on trying to rank a video to page one and I don't get it to page one in 30 days? I typically abandon like that particular keyword and I will start working on other keywords. Most of the time before I ever start, I've already got an idea of which keywords I'm going actually go for because they're going to be easier to rank for anyway.

It's like I usually always do a poke test on a batch of keywords first and then determine which ones I know are going to be easier to rank and then those are the ones that will be my fall backs if the primary keyword I'm unable to rank in 30 days. I usually don't spend more than 30 days trying to rank a video, guys. If it doesn't rank in 30 days, then I give up and move on to something else. It's not because it's too hard and I don't want to put up the work but to be honest with you, it's not worth it. What is it, the risk versus reward type thing? It's not worth it like to spend that much time and energy to rank one video. Like it's just not worth it for me.

I'd rather go ahead and rank three or four videos for the same price for somebody else with [inaudible 00:50:25]. Some people would absolutely deny that. They'll say, “Unacceptable. I want this keyword and this keyword.” “Okay Mr. Customer, I can't help you then,” or I'll say stuff like, “Let's setup some PPC campaigns.” That's my fall back now really is just going straight to AdWords stuff, man, because there's just so much … It's traffic on demand. Okay let's see, for your recommended provider, sure, I'll be happy to. This guys loves it when I do this too by the way because he…

This Stuff Works

Adam: Real quick while you're doing that, I want to say anybody who's trying to get into the Facebook groups and who is a member of IFTTT SEO Academy v2, please log-in to the training area and there's instructions on how to do that there. You can't just go to the Facebook group and request access, you won't get approved. Make sure you go into the training area, follow those instructions, Hernan recorded a video for you and I typed out like step-by-step, it'll take you two minutes. Just make sure you do that.

Bradley: This dude loves it when I … It was funny because I didn't even know this guy, guys. This guy, I didn't even know him, I just found it in Google and posted it inside the IFTTT SEO Academy and I even said in the training videos, “I haven't used this guy yet but I'm going to.” Anyways, I just want to let you guys know it's funny because I ended up getting contacted on Skype by this dude and he was just like, “Holy crap! We've had so many orders come through,” and apparently, they're all coming from IFTTT SEO Academy. “What made you select me?” and I was just like, “Luck of the draw, buddy.” He ended up being a very good provider. He's the one I use for all our phone verified accounts now. All right, guys, that's it. We're going to wrap it up.

Marco: I just wanted to mention Rico Suave, his testimonial, finally got his lead gen site up and following our advice. He's number one in G Maps in one day.

Bradley: Nice.

Adam: That's pretty cool.

Bradley: “Hi, guys. Finally I had my lead gen site operational and it's setup with all of the advices from you guys, IFTTT silo. Wish me good luck. Already number one on G Maps in one day.” Fantastic. Awesome.

Hernan: Nice.

Bradley: Kick ass dude. All right, guys. We'll see those of you that are in IFTTT SEO Academy, the update webinar starts in about five minutes. Everyone else, we'll see you guys next week. Thanks for being here.

Adam: See you everybody.

Marco: Bye, everyone.

Bradley: Bye.

This Stuff Works

Can IFTTT Networks Work With E-Commerce Sites?

By April

In the 96th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked about using IFTTT networks with e-commerce sites.

The exact question was:

Hi, I have a client with a Shopify jewelry store with hundreds of products, can the IFTTT networks work with e-commerce sites? He has a blog but its on the Shopify platform not WordPress. If I add a sub domain and install WordPress and use that as a syndication point, would that work?

But I want the Shopify pages to rank and not the posts. How can this be achieved? Thanks in advance.

This Stuff Works

How Can I Use Google Adwords Keyword Tool Without Ever Having To Pay?

By April


In episode 96 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how someone can use Google Adwords keyword tool without having to set up a payment scheme in making the campaign.

The exact question was:

Recently my Keyword Planner started showing ranges for search volume, instead of specific numbers. What would you recommend besides paying for a campaign? Would there be a way to set up a campaign without ever having to pay?

This Stuff Works

Where Should I Add A KML Map/File To The Schema?

By April


In episode 96 of our weekly Hump Day Hangouts, one viewer asked about how to add KML map to the schema.

The exact question was:

I have generated a KML map for a client. Where do I add that on the site and add to the schema?

This Stuff Works

Do I Have To Use Nofollow Attribute For All Outbound Links Of Curated Content?

By April

During episode 96 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked about using nofollow attribute for all outbound links of curated content.

The exact question was:

For all the outbound links on curated content, do we have to use nofollow attribute on all of them? Is it OK to do this for all the outbound links?

Thanks guys!

This Stuff Works

Where Do You Get Traffic For Curated Content?

By April

In episode 96 of our weekly Hump Day Hangouts, one participant asked about traffic sources for curated content.

The exact question was:

Hey guys, just bought Content Kingpin, checked it out already and I must say it is really another great product you guys produced and I am sure it can help me a lot with my business. Thank you for that.

What I would like to know is from where did you get the traffic to the curated content. Do you still have to promote the content by building backlinks, social signals and other stuff? Or do you get the traffic just naturally (from long-tail organic placement on Google)?

This Stuff Works

How Important Are Title Tags When Ranking For Maps?

By April


In episode 96 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked about the importance of title tags when ranking for maps.

The exact question was:

Hi guys, hope you're well. Got a title tag question for you. Lets say I have a lead gen property called Roofer Pro Dallas, and the keyword I want to rank in maps for is Roofers Dallas, if my title tag was Roofers In Dallas | Roofer Pro Dallas, is this over-optimized?
I know that would be competitive, but I have one like this, but in a smallish town that is not too competitive. What advice would you give for my title tag and does it play an important role in ranking in the maps? Thanks

This Stuff Works

Weekly SEO Q&A – Hump Day Hangouts – Episode 96

By April


Click on the video above to watch Episode 96 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Adam: Hey everybody, welcome to … Hey, Hernan, how's it going? Welcome everybody to Hump Day Hangouts. This is number 96. Hernan is here, so Hernan, take it away. No, I'm just kidding.

First of all, I think we wanted to get the important stuff out of the way. Today is National Beer Lovers' Day so I thought I'd start things off here [crosstalk 00:00:23]. Cheers. Not bad. Got a Session IPA out of upstate New York. It's good stuff.

Bradley: I'm refraining. I didn't even know it was National Beer Day until about an hour ago and I was like, “Woohoo! I'm gonna start drinking early,” but the two-and-a-half hours of webinars coming up, I decided I better not until afterwards. I assure you, though, as soon as this webinar is over I'm going straight … We got a local brewery. I'm going down to the brewery and sitting my ass at the bar and not leaving for several hours.

Adam: Gotcha. I played it safe. I got a Session so this is like 4 1/2%, so basically not much. Anyways, moving right along. We got a few announcements today. After we say hello to everybody, we'll get into that, but Hernan, how is it going, Hernan?

Hernan: Hey, guys. Hey, everyone. It's really, really good to be here. That's what I get to jump really, really late on the call. I wanted to say, “Hi,” but anyways, it's really good to be here.

Adam: Awesome. Marco, what's up, man?

Marco: Man, it's warm, it's sunny, it's Beer Day, and I can't drink.

Adam: Aw, man.

Marco: I might, though.

Bradley: Sure you can.

Adam: Well, you know me and Bradley will pick up the slack.

Bradley: You need that can-do attitude, Marco.

This Stuff Works

Marco: Pick up my funeral bills, right?

Adam: Bradley, how's it going?

Bradley: Good, man. I'm just looking forward to having my beer.

Adam: Fair enough. You can live vicariously through me for a couple hours.

Let's see. First up, we've got some… Oh, that's right. Serp Space, man. Cool one. I'm gonna be posting some stuff here once I stop talking, but we've got a special discount from Serp Space. This includes, not just IFTTT networks, but also link building if you ordered them together. That's kind of an important thing. If you want to do some link building on a network, now would be a good time. I'm going to post that in there with the information. It's just a forty-eight hour coupon, if you can go over to Serp Space. I'll give you the links and you can get your IFTTT network. This applies to all single-tiers, full two-tier networks, and then link building on top of that. Pretty sweet discount.

Right after this webinar, we're going to be going to the MasterCLASS like usual, but in this case we've opened up and you all are invited to join the MasterCLASS. I'll also post the link to that in case you haven't seen it. You're going to want to be there. It's Simon … I'm going to let, actually, Bradley or Hernan talk real quick about this.

Bradley: Yeah, it's Simon Dadia, the creator of BrowSEO. I use about five or ten percent of what BrowSEO is capable of, but that five or ten percent that I use is incredibly important to me and to my business. I don't even know most of the things that it does. We're lucky enough, fortunate enough to have Simon on today from 4:30 until 6:00pm for the MasterCLASS webinar which we're opening up to the public. He's going to come give a demonstration of BrowSEO 3.0, which was just released this week, and go through all the functionalities and all the stuff that I don't even know that it does that I know is incredibly powerful. I'm actually looking forward to this myself. I've been using BrowSEO for close to a year now. Some of our virtual assistants use it as well so it's really, really important. I would like to get to know the software better, and who better to learn it from than the developer himself.

Everybody is welcome to attend that today. I highly encourage that you stop by and take a look at it. Even if it's something that you're not ready for at the moment, I would encourage you to check it out so that you understand what the tool is and maybe when, later down on the road when you are ready for it, you'll understand why it's so important and critical to have in your business.

Adam: Awesome. We wanted to mention… We had a couple who have been asking about our RYS Dumfries services. We're going to put the link in there, obviously, you can find out some more about it. If you're a subscriber of ours, we're going to send out a special discount. That's not something we're going to post publicly, but if you're interested in that, you'll get it in the e-mail. If you're not sure if you're on the e-mail list just say something here, and we'll point you in the right direction.

Marco: Cool.

Bradley: All right. Anything else?

Marco: Yeah, I just want to add… Guys, video powerhouse. I know that you're hearing that there's this embed network, that embed network. We're putting a lot of time and effort and just sweat into making this the most powerful embed network, bar none. I won't even share in the mastermind the type of stuff that we're going to inject into our networks to just get everything juiced up and going. If you're not in there right now, I will suggest that you get in there at the lower price, because once this is all scaled out, the price will be going up because of all the time, effort, and money that is going into development and into scaling the networks. I hope that everyone else here knows that when I get into something, and once Semantic Mastery puts their name on something, you can bank on it that it's going to work the way that it's supposed to.

I just wanted to add that. If you're not in it, fine. Don't. But for those of you, especially video people… By the way, we're going to be doing map embeds, also, but video, you know how powerful embeds are. Just imagine what Semantic Mastery can do for your videos.

This Stuff Works

Bradley: We got a full team now working on building that out and really further development. We've got a coder on it, we've got several builders on it, we've got Marco involved. We've got a full-on team, six or seven people working on this now, guys. We're really trying to scale over the next couple of months, and make it incredibly powerful, because it's something that really got put on the back-burner for a while but now we've ramped it back up. We certainly encourage you to get in now while you can.

Other than that, I guess we can get right into questions. Am I right?

Adam: Yeah, let's do it.

Bradley: All right. Let's do it. I'm going to grab the screen, and I'll zoom in, guys, because I know that makes it easier for you all to see. Give me one second. Cool. Is that good enough? Can you guys see that fairly well? Besides Adam's smiling face? Okay, cool.

Redirect Expired Domains To A Tier-1 IFTTT Network

Here we go. Let's start at the bottom with Ryan. Ryan says, “Hey, Bradley. I've found a lot of inspired domains that have great relevant back-links, no spam, but the archive shows they were used as a PBN at some point or had Chinese content. Since the back-link history is clean, would there be any risk to redirecting those domains to a tier-one IFTTT property, or would it be best to avoid them completely?”

I usually avoid those, Ryan. They may still have some juice. If the back-link profile is clean, they may still be valuable domains. The problem is, typically, if you see that they had been built as a PBN and then they were dropped, or likewise, if they had Chinese content on them and then they were dropped, which, you know, that's how you picked it up again… A lot of the times it's because it had been de-indexed. That's the only reason why it was dropped, because if it had a clean back-link profile and it was not de-indexed, then why would the PBN, whoever owned it as a PBN, why would they drop it or why would the Chinese company. That's not always the case, but more often than not, it is. You won't really be able to tell that without purchasing a domain, and in submitting it to a search console, and then looking for the manual spam action notification or message within search console. That's really the only way to tell. If it was a recently dropped domain, or one that was in auction, for example, or one that had just recently been dropped, if you do a site colon operator search on it in Google, you can sometimes still sometimes see indexed links or indexed pages or posts. If that's the case, then it hasn't been de-indexed.

Most of the time, when you're buying stuff like domains that you found, or scraped with Blue Chip Backlinks, they've been dropped for some time, and so there won't be any indexed pages anyways. You can't tell whether it's de-indexed or not that way, by checking for indexed pages, because it's been dropped for so long that it's fallen out of the index. There's no way to really tell without purchasing a domain and then actually submitting to search console and then looking to see if there's a manual spam action notification.

This Stuff Works

Typically, I just avoid those altogether, but if you have some of them, then I would certainly not point those directly to a money site. I would point them to a buffer site, but I would still probably go ahead and submit those rebuilt sites, if you're rebuilding them, whether you're rebuilding the old content or building a PBN – putting a blog on it – if you're just doing a redirect, you don't have to worry about all that. What I would suggest at least doing, is taking a domain like that, and putting at least the homepage content on it. You could just do the archive.org from way, way back. What I mean by that is go back before it was a PBN or before there was Chinese content, just download the archive file, upload the index.html file that you pulled, and then submit it to Search Console through a persona account anyways, to check to see if there's any spam actions, manual actions taken against the domain.

That's what I would do first. It'll only take you a few minutes to do that. Sometimes you've got to wait twenty-four hours or whatever in Search Console for you to see a notification, but if it comes back clean, then try to force the index, which is what I'll do. When you submit to Search Console, it'll usually index anyways, but if it's indexed, if there's no manual spam action, and it indexes, then you know it's a clean domain, at least clean enough to be used to point to a buffer. You could just do a redirect at that point, or since you already have the index.html page uploaded, you could just go in and hack a link into that page itself. That's entirely up to you how you want to do it, but that's how I would do it because I personally don't like to use any kind of manual spam action domains in my link stream, anyways. Even if it's two hops from my money site, I still don't want to inject something that dirty into my link stream, if that makes sense.

Hernan, what's your take on that? Is Hernan here?

Adam: Yeah, but he's having some browser issues, I think.

Bradley: Okay. How about you, Marco?

Hernan: I'm trying to roll back the Chrome because the latest version is hammering on my end and it's pretty bad.

Bradley: What about Marco? Is he still here?

This Stuff Works

Marco: Yeah, I'm still here. I agree totally. You just have to be really careful. That's it, just due diligence. They could still be used, just we always taught, launder the juice. Google is going out further and further, that's why you have to see if there's a manual action. Eventually, it might catch up, it might hit your … Although it could stem it. Your tier-one could stem that …

Bradley: Yeah, tier one.

Marco: [crosstalk 00:11:30] could be directed to it, sure. It won't really hurt it. It won't push it through unless it's due follow. Then you might get into some problems.

Hernan: Hello?

Bradley: That's why I was saying, Ryan, I typically just avoid those domains because you really just don't know until you've purchased it and done the various steps that I just mentioned. For that, that's just a lot of additional work just to test to see if the domain is worth anything.

Importance of Title Tags For Maps Ranking

Okay, Mark says, “Hi guys, hope you're well. Got a title tag question for you. Let's say I have a lead gen property called Roofer Pro Dallas, and a keyword I want to rank in Maps for is “roofers Dallas,” if my title tag was “roofers in Dallas,” “Roofer Pro Dallas,” is this over-optimized?”

I would say yes, Mark.

This Stuff Works

“I know that would be competitive but I have one like this but in a small-ish town that is not too competitive. What advice would you give for my title tag? Does it play an important role in ranking the maps? Thanks.”

Yes, it does, but what I would do … That's the brand name, Roofer Pro Dallas, so that's a lot of the times why … You might be able to get away with that one because this is the brand name, and there's slightly different terms. I would still kind of shy away from that, if possible. What I would probably do in this situation is just do – if the keyword is “roofers in Dallas,” I would go, “roofers in Dallas” and then put the phone number, then that would be it. I would just omit the brand name from the title tag. That's what I would do. Again, that's only because those are two very closely related terms, like “roofer” and “roofers,” I would think that would be over-optimizing.

It's interesting because I found with YouTube videos recently, with adding a second keyword into the title tag, it actually gives it a little bit more of a boost, but with websites I don't typically like to do that. Usually, the format that I use for all title tags is, I do the keyword, which is primary keyword plus city, if it's a local term, then I'll do a separator. I don't use the pipe symbol anymore, though, guys. I think it's kind of a spam signal. I don't have any data to back that up, I just don't use it anymore. I just use hyphens now, but let's just go through this real quick. Then I'll do the phone number. Then I do the brand name. But again, in a case like where the brand has the keyword in it, which happens a lot, especially with contractors, then what I'll do is I'll just omit this last part of it, and just do the keyword plus the phone.

You could test that if you have more than one property that you could test something like that on, or a couple different key words, a couple different landing pages. You could do one landing page the way that I just mentioned, like this, and then another landing page like the way you have here with the brand new appended at the end, and see if you get better results with one over the other. That's what I would do is test against – on the same site. If you've got two different landing pages, that's what I would do is test against it. Personally, I would say that looks a little bit over-optimized there. It's almost like stuffing the title tag, if that makes sense.

Marco: Hey, Bradley, I just posted something in the chat, the way that I would break that up just to include everything.

Bradley: Okay, I got it. “Roofer Pro-Dallas roofers.” Yeah, you could do that too. “Roofer Pro-Dallas roofers.” Again, you might still be a little over-optimized. I'm just real cautious about that, guys. I would test it, and see. Remember, if you're going to make a change, Mark, you can change the title tag. Just once you change the title tag, leave it alone for about three weeks. Then assess what movement has occurred after about three weeks has passed, and see. If you've improved, great. If you didn't move at all, then it didn't do any harm, but it didn't do any good. If you dropped a spot or two, or whatever, then you know to go back and change it again. All right? You don't want to do too many changes too quickly. Title tag is pretty damn important, because that's the first thing that Google sees when it hits your page. That's the first thing the bots see, is your SEO title. When you make a change like that, you don't really want to do anything else on that page until it's had time to settle in. Which is about a three week period.

Getting Traffic For Curated Content

Henry says, “Hey guys, just bought Content Kingpin, checked it out already. I must say it is really another great product you guys produced, and I'm sure it can help me a lot with my business. Thank you for that.”

Let's plus one that.

This Stuff Works

“What I would like to know is from where did you get the traffic to the curated content. Do you still have to promote the content by building backlinks, social signals, and other stuff, or do you get the traffic just naturally from long-tail organic placement on Google?”

That's a great question, Henry. Obviously if you've been following us for any length of time, you know that IFTTT SEO is the really the foundation that we build upon for all SEO activity. Essentially, Content Kingpin is a content production method that we use to produce content to feed the blog, which feeds our syndication networks, which produces our SEO: the off-page, the authority building, the social signals, all of that. Content Kingpin is a way to help us produce that content efficiently and for a much better price than just hiring out content writers. Curating is more efficient and it's cheaper. It's more cost-effective.

What I do is I blog from the site using curation methods that are taught in Content Kingpin, and they get syndicated out via IFTTT. That's pretty much the foundation now. Obviously, if you're in a competitive industry, you may need some additional off-page SEO work to actually accomplish what you're trying to accomplish. That's where press releases come in. If it's local sites, you've got citations, RYS Academy stuff that you can do, you've got external link building, private link networks, private blog networks. There's so many different other things that you can do, but it all starts with content blogging regularly, using your blog as your link building method with an IFTTT network. That's pretty much the core strategy that we teach, guys.

If you're blogging with curated content from your main money site, then you're already, without any additional work – you've got to set the network up, or have somebody set it up for you. You can hire us to do it, or hire a virtual assistant, which I certainly recommend you do one of those, instead of doing it yourself. Then you start blogging consistently from your money site and that's going to really help to boost your SEO.

No-Follow For Outbound Links of Curated Content

Next is, “For all the outbound links on curated content, do we have to use nofollow attribute on all of them? Is it okay to do this for all the outbound links? Thanks, guys.”

Henry, inside the training, I go over that very, very, very thoroughly because it's really important to know when you're curating content from your money site, I recommend that you nofollow all external links. I just do that for all of my money sites, guys. Unless I'm linking intentionally to something I want to pass equity to, in which case, I leave it as dofollow. Because I always nofollow all my outbound links on money sites, I just put a plugin on the site. There's many plugins that will do this. One of them is called Nofollow External Links, another one is just called External Links. All you got to do is, go inside your WordPress dashboard, go to ‘Plugins', ‘Add New', and then go to the search box and type in, “Nofollow external links.” You'll see a bunch of different plugins come up. Just pick one, install it, and what those plugins do is automatically add the nofollow attribute to any outbound link. Any link that links to something off-page or offsite. It's brain dead simple.

Then what I'll do from there is – any outbound links on the money sites get nofollowed. If I'm doing curated content for link building, in other words, if I'm curating content on private blog networks, or webTOS, or something like that, then I always keep all links to dofollow because otherwise you're leaving a footprint. Here's the thing, if you've got a private blog network site, or your own network of sites, and you're using them for link building, I still recommend using curated content. It's a much better content method, it's higher quality content, you're going to be giving a lot of the signals Google is looking for by linking to relevant, high-authority type content, it's reinforcing the topical theme of the post itself.

The thing is, you want to leave all link building type of articles with dofollow links. I know traditional SEO will tell you no, you want to nofollow eveyrthing except for the one dofollow link back to your money site, but that would clearly leave a footprint. If you're posting multiple posts on that same blog, and all the links are nofollowed on the blog except for a select few that are left dofollow, and they're all pointing to your own money sites, that's a footprint. I recommend it for any off-page link building using curated content, you leave all links to dofollow. For any on-page, or any money site, curated content, you leave all external links to nofollow. Hopefully that was helpful.

That's all inside the training, guys. I've covered that really, really thoroughly in multiple parts inside of Content Kingpin. By the way, drop a link for that if you hadn't yet, Adam. I'm pretty sure you did, but…

Adam: I did not, let me look that up.

This Stuff Works

Bradley: Content Kingpin, yeah. We got a lot of really good feedback from that course.

Adam: Yeah, I just got to make sure because we did it ourselves where we put “.com” instead [crosstalk 00:21:32]

Bradley: It's contentkingpin.co.

KML Map/File In The Schema

Tim says, “I've generated a KML map for a client, where do I add that onsite, and add to the schema?”

You mean a KML file, Tim? If it's just a KML file, you just upload it to the root of the server, to the root of the domain. Just upload it to your server, so it would be domain.com\KML. That's typically how a KML file is, I don't know about a KML map. I'm not familiar with that term, but a KML file, you just upload it to your server. That's really an old school tactic, I don't know how effective that is anymore. That's something I did four or five years ago, where we would generate a geo sitemap and a KML file, and upload it to the server. Let's see if we can find some of this stuff real quick. This is something we used to do years ago. I don't know how effective it is anymore, now that we have schema, I don't think it's nearly as important.

This was pre-structured data days, guys. Pre schema.org, this is what we used to do for local, and it was very, very effective. Now that we have structured data available to us, I don't think this is necessary. I stopped doing this several years ago. If anybody has any data to say that this is still valuable, please let me know. I just stopped doing it ever since we started using structured data.

Anyways, you should just do geo sitemap generator, same thing. Geo sitemap and KML generator, here's another one. They'll give you instructions, but basically you just upload it to your server. You upload the KML file to your web server, do you see that? And the geo sitemap, all a geo sitemap does, is it's a sitemap that points to the KML file. That's all it does. It just gives Google a way to locate your KML file.

Marco: Not necessarily going into the server, but Google Earth KML into RYS Academy, and I'm not going to say how, and then from that, use it. That creates kind of a slipstream where Google is seeing that you're using their properties to do stuff. You know how Google loves itself, right? It's just one of the additional things that we played with in RYS Academy. I'm really reluctant to share all my stuff because, you know, we have a bug inside our groups that likes to share our shit, and so I'm very reluctant. I would tell Tim, if he's in RYS Academy, reach out to me privately because I know he's not the one sharing our shit. Reach out to me, and I can tell him what he can do, if he wants that extra KML push for relevancy. That's how I use it, relevancy.

Bradley: Okay. That's a great question, Tim. Again, I haven't used a KML file in at least three years, ever since we started using structured data on a regular basis. JSON-LD seems to really give it the push that it needs, anyway.

Using Google Adwords Keyword Planner Without Paying

Broglio says, “Recently my key word planner started showing ranges for search volume.”

Yeah, Broglio, that's because unless you're an advertiser with Google now, they just give you limited data for keyword search volume. That's trying to force more people into the [inaudible 00:24:57] platform, I totally understand. Fortunately, I'm doing a lot of AdWords stuff now.

He says, “What would you recommend besides paying for campaign? Would there be a way to set up a campaign without ever having to pay?”

I don't know, Broglio. Honestly, I haven't tried to hack my way around that yet because I'm a paying advertiser now for multiple campaigns and clients and AdWords accounts, so honestly, I have all the data I need. It's not something I've spent the time to do. Does anyone else have a workaround for that yet?

This Stuff Works
Marco: Yeah, it might not work anymore, but I would tell him to go ahead and set his daily budget. Set it as high as he wants, it doesn't matter.

Bradley: Pause the campaign.

Marco: Yeah, pause the campaign, and see if it works around into giving you the information that you're looking for.

Bradley: That's a good idea. Set up a YouTube ads campaign or something, and then just pause it. I don't know if that will free it up for you, or not, but that's probably one thing that I would try, Broglio. I'm assuming you've already tried that, but if you haven't, I would attempt that first.

Other than that, I really don't know what to tell you. I'm using AdWords so much now, personally, I wouldn't know where else to look. I don't really care about search volume for SEO terms, for the most part, and I haven't for a year and a half, two years now. What I like to do for SEO terms – the key word planner is an AdWords tool, it's not an SEO tool – so, the search volume, things like that, it's different. It's not the same as looking at organic search volume.

A better tool which doesn't give volume metrics would be Google Trends. Google Trends is better for actually finding terms for SEO than the keyword planner is, in my opinion. I think Trends is a better tool for that. Then once I have developed my seed set of keywords, then I drill down on that seed set using Power Suggest Pro, or some other type of keyword suggest scraper. I just happen to think Power Suggest is the best. They don't give search volume either. All they do is just return a bunch of long-tails for my seed terms, but those are keywords that generate traffic because they're suggested phrases.

I know I've talked about this before, but the thing is, especially with mobile – more than, what? 60% of all search traffic now comes from mobile. That's why suggest phrases are so good because when somebody starts to do a search on mobile, first of all, they're either speaking their search in, or if they're starting to type a search in, then half of the mobile screen is taken up by the keyboard, and the other half becomes the Google suggested phrases. Mobile search traffic, unless it's been spoken into the search, most mobile traffic comes from suggested phrases. That's why I like to use suggest terms because even though you can't, a lot of the times, get any volume data on those terms, it still ends up being traffic producing keywords because people are searching through mobile and they just tap to complete the search string, instead of actually typing it all out. Suggested phrases are a huge traffic source.

This Stuff Works

How Many Networks To Use When Rank Videos Of A Production Company?

Clark says, “When you are ranking videos for a production company, how many networks do you use since you wouldn't know in advance what niche the production company was doing for a company? How doyou brand your network?”

Clark, that's a great question. Typically, what I did was create several different types of networks, like one was a contractors network so that I could cover any time of businesses in the home services and contracting industries. Then I had another one that was a Virginia business specific network, so that was the bit broader. The common denominator there is the fact that everything was Virginia businesses, but it was broad enough that it could cover any industry as long as the business was a Virginia-based business. That's how I did it. I also had a health and wellness network. Then I had a technology type network that covered things like mobile devices, and electronics, and things like that. I've had multiple networks. It's just over the years I've developed so many damn networks and so I had all of those available.

How many networks do I use? It depends. For the Virginia network, I think I had a total of four two-tier networks, maybe five two-tier networks attached to the primary channel I was using for that. Essentially, a full two-tier network is four rings, it's roughly 80 properties, so if you've got five of those, you're looking at 400 properties that your videos get syndicated to with just an upload or a livestream, which is beautiful. It's why I love those IFTTT networks, guys, it's hands-free. Once it's built, it's hands-free.

It depends, Clark. Theme your networks. If you're starting on a budget, then I would recommend you go with something broad. If you're going to stick within a particular city, you could theme a network just around that one city. If you plan on expanding outside of that city, then I would recommend theming a network around your state. Then you could cover any businesses in your entire state. That's where I would probably start, although – if you're working with video production companies, that's what you're going to have to do because you're going to have to be a bit more broad to begin with because like you said, you don't know which clients you're going to get from the production company. It's going to be all over the map. All over the industry map is what I mean. You can't really niche down in that case. If you want to niche down, which is how I recommend – if you're going to go directly to business owners instead of through a production company, then I recommend sticking with a particular niche because then you can get really hyper-focused on your network as to what the niche is about.

Start off with just a broad network based around your city or state and just continue building that one out. Then you can always kind of silo through playlists. Which, again, always use playlists, guys. If you're doing a location-based network, whether it's city or state, it's okay, doesn't matter, you can start siloing by niche within that channel.

How do you brand your networks? Just come up with something. You have to be creative in that regard and just come up with a brand. I'll always use the Hangouts brand, like Virginia Hangouts, or North Carolina Hangouts, or Carolina Hangouts which would cover both North Carolina and South Carolina. That's what I always did because when I first started doing this, I would actually interview business owners on a Google Hangout, on air. That's how I started that whole business. Eventually, I moved away from doing interviews and just targeting video production companies that had the higher quality videos that they already produced. I didn't really want to deal with trying to get the business owners on Google Hangouts and stuff, it was kind of a pain in the ass. It worked well, but it was kind of a pain in the ass, so that's why I moved over to doing the production company work instead.

IFTTT Networks For ECommerce Sites

Jay says, “Hi, I have a client with a Shopify jewelry store with hundreds of products. Can the IFTTT networks work with eCommerce sites? He has a blog, but it's on the Shopify platform, not WordPress, so if I add a subdomain and install WordPress, and used that as a syndication point, would that work?”

Jay, that's exactly what I would've suggested.

“But, I want the Shopify page to rank and not the posts, how can this be achieved? Thanks in advance.”

This Stuff Works

What you do is within the posts – so you build a subdomain, you put a blog on a subdomain, which I totally would have recommended that anyways – and use the WordPress blog as your content distribution engine. You're publishing posts within the blog, but you link to the pages on the Shopify site that you're trying to rank. Category pages are always good pages because it will distribute – what I mean is if you're going to link from the blog to the Shopify category pages, that's always a good one because it will distribute the link juice across all the items in that category as opposed to the one product page. That's one way that you could do it. Just use the blog, but build links from the blog posts to the pages or the items on the Shopify store that you're trying to rank.

Here's a good one. Wong, I saw this one earlier. He says, “Bradley, I've been joining IFTTT V2 for a month now. Last eight days, I syndicated my first dating product reviewed to a full two-tier network, and two days ago it ranked. It ranked, everyone!”

That's awesome.

“My first ranking, first page, position two, product name plus review with the IFTTT syndication network. Unfortunately, I still haven't had income to report, but I get to fired up. My shiny object syndrome just upgraded from ne product to new keyword ranking. New keyword is the shiny object I go after. Thank you, Semantic Mastery for being so generous with such powerful information.”

Let's go to question, I think I already plus one'd that.

Adam: I like that ranking keywords is his new shiny object. That's awesome.

Bradley: That's right. Good for you, Wong, congratulations, man. Way to hustle. That's how you do it, buddy.

“My competitor has a YouTube video ranking for the keyword “sexual decoder system review,” here is his YouTube video URL. I found that he has 1,000 plus spam backlinks to his video, and his video which has 1,000 backlinks with keyword “anchor.” Is this video very, very tough to outrank?”

It may be. Let's go analyze it for a minute because of that good review that he just left. Let's see. 20,000 views, that's quite a bit. Let's go see the [inaudible 00:34:48] I do. Well majestic isn't showing shit. That's not –

This Stuff Works

Adam: Yeah, but like he said it's a bunch of spam backlinks.

Bradley: Majestic's probably not picking up most of those.

Adam: How could he rank a video?

Bradley: Yeah, it's interesting. “[inaudible 00:35:16] very, very tough to outrank?” I don't know because I don't know what the rest of the competition's like because I know nothing about that particular industry. Is it going to be tough to outrank? Possibly. Can it be done? Of course it can. I don't know how much you'd have to throw at it. You just got started with IFTTT networks. I believe in the IFTTT SEO training, Wong. In V2 even, we had the advanced video ranking, in the advanced module section. I believe there's two webinars in there where I go through a lot of advanced backlinking stuff to rank videos, when IFTTT networks aren't enough. I would go back and review those. They were both full on webinars like hour and a half long each, but it's in the advanced module and there's some real ninja stuff that we do for the videos that – when IFTTT networks aren't enough. You can pretty much rank video for just about anything when you apply those methods that are in the advanced section. I would recommend that.

Also, guys, we kind of talked about this briefly earlier when Broglio was asking about the Google Keyword Planner. Remember, guys, set up an AdWords campaign for that video that you're trying to rank. Set up an AdWords campaign, and you can drive traffic to your video through AdWords, through two different means. Either in-display ads, which are the ads that show up in YouTube search results. You can also drive traffic using the Google Display network and have a banner ad that shows up on the right-hand side of a video watch page. It's a little bit more advanced because you've got to get into the display network, but if you want to just stick with YouTube stuff, like specifically videos, I would set up an in-display ad, which would be when they click the ad, it would actually play the video that you're trying to rank. There's also in-stream videos which are the pre-roll ads, the ones that play before other people's videos. You could have a call to action that when somebody clicks on that, it takes them to the watch page on your video.

What happens is by setting up the AdWords campaign for those, guys, that's kind of a secret weapon I use for ranking videos, is AdWords. Because Google tells you they don't give any preferential search treatment to advertisers, but that's bullshit because I've proven it many, many times where I've had videos that were difficult to rank on page one. Then I've set up ad campaigns and – now, what causes it to rank? Is it that you start paying Google, and they give you preferential treatment, which they deny? Or is it that when you set up the ad campaign, you're video naturally starts getting more engagement, because people are naturally clicking the ads, you're driving more traffic to the video, more people are watching it, which is engagement signals. Maybe it's a little bit of both. Either way, it works, that's what I'm saying. I would suggest that you set up an AdWords campaign for that video that you're trying to rank and that should give you a nice push too. Go back through the advanced section in the IFTTT SEO Academy and watch those and that should give you some pretty good ideas.

“I would like to submit an endorsement to you guys, but since I can't join the IFTTT SEO Academy Facebook group – “

Yeah, we still haven't figured that out? What we're going to do with that yet?

Adam: Yeah, it's a work in progress. This week we're actually working on it, we started setting things up. Just so people know, we're going to be creating and migrating the Facebook groups, so you'll see some information really soon, like literally tomorrow.

Bradley: Okay, great.

– is there a way for me to submit to you guys, or do you have too much and you don't need anymore?”

Yeah, we'll certainly take it, Wong. If you don't mind, send us a support ticket. [email protected], again [email protected] with a review, or a testimonial, whatever you feel like sharing, we'd be happy to take it. Absolutely, we love hearing that kind of stuff.

Last one.

This Stuff Works

“Last word for the public who are watching this: IFTTT SEO do work. In fact, it is much better than PBN. I've always struggled to rank a YouTube video and website. Today, seeing that I got my first ranking, my confidence is in SEO really boosted. Thanks again, guys.”

I'd plus one it again if I could, Wong, so thank you.

Adam: Awesome.

Marco: Can't plus one it anymore.

Adam: I can, there's three.

Content Kingpin & Tube Kingpin

Bradley: Paul says, “Hey guys, I bought Content Kingpin and Tube Kingpin, I jumped in and did my first YouTube curated video. It's funny, but serious. There's no question, just wanted to say how much I liked the training. Once again, great stuff.”

Here we go, another one. Guys, let's plus one that.

“And I already have my first client that wants me to supply content with video and blog content. Here's the video, everyone can view, like, and share it.”

Cool. We got two testimonials back to back about Content Kingpin. Oh man, if I have to watch lying ass Hillary, I'm going to throw up. Let's not bring politics into this discussion. The name of the video I curate is “Lie Detecting [inaudible 00:40:03]” That's great, Paul. I'll plus one that.

Is There A Danger When Linking To News Coverage Articles?

Sky lands: “It's a wide spread tactic that companies link out to news coverage articles on their own websites when an article mentions or links to them. Is there any reciprocal link danger here as I don't see much difference between this and local plumber and HVAC linking to each other on their own websites?”

That's a good question, Sky. Here's the thing, because it's a widespread tactic, that's why I don't think it's going to be an issue. It kind of makes sense in my opinion to do that because if somebody's got a news article, or whatever posted on a news type of site, then that's kind of a high-authority thing, and you would want to reference that. It's like you're borrowing authority from those sources because they mentioned you on a high-authority source. It's kind of like press release stuff. Linking over to a press release publication – a press cable linking over to that when a new press release has been – and a link back to your site. I haven't experienced any issues with that. I understand it's very much like a reciprocal link, but I haven't had any issues with that. Like you said, it's a widespread tactic, and I think that may be the case why. Essentially, you're linking over to the authority source that is also citing you, that is citing your site. I don't think it's an issue. I haven't seen any negative effect from doing so, is my point. Doesn't mean it won't change down the road. I'm just saying, as it stands right now, I haven't seen – How about you guys, you got any input on that one?

Apparently not.

Hernan: No, no, I'm thinking. Can you guys hear me, by the way?

Bradley: Yes.

Hernan: Okay. Here's why I think there shouldn't be any issues whatsoever when curating content, or linking to news coverage articles on their own websites, etc., that's exactly what Wikipedia does. They will have hundreds upon hundreds of internal links whenever it makes sense because they are not stopping the bot. The less you stop the bot from crawling the rest of the internet, the more you're helping Google, and the more Google rewards you. That's why we insist on curation, and we insist on outbound authority links and those kind of things. Curated content has been around forever because even big media outlets need to churn out content like crazy, and they have a staff of full-time journalists, and they still recur to curation. I don't think there could be any danger here, Sky, not in the short-term. Basically at that point, you're using links, not to pass link juice, but to point to other resources. You know what I mean? My advice, whenever it makes sense, just do it. There are huge networks of websites. I know there are a bunch in English and there's a bunch in Spanish, that they will have 20 or 30 authority websites. Take [inaudible 00:43:39] for example. They have like seven authority websites and they are completely interlinking each other, and I think that they are on the same IP.

This Stuff Works

Bradley: They're not even trying to hide it, yeah.

Hernan: They're not even trying to hide it. That's my point. We have a big network in Spanish that they have, maybe 30 authority blogs, like real authority blogs, real assets. And they're all under the same IP. They are hosted on the same IP and they are linking each other like crazy, but they are not hiding it. Whenever it makes sense, just go with it. That would be my take on it.

Bradley: Good answer. We've got about ten minutes left, guys. We're going to spend about five minutes getting ready for the Simon Dadia webinar. Again, you guys are all welcome to attend if you'd like. That's coming up in about 15 minutes. I'm going to try to roll through the next few because I know we didn't get to very many questions today.

Creating A Subdomain On A Website That Is Already Ranking Or Creating Another Website

This looks like another testimonial. Ivan Letz says, “I have a site for my business, computer repair, and I built a tier one IFTTT. It ranked one keyword on the first spot in YouTube results, and I'm not on the second page in web results for another general term. Thanks for the tip, guys.” Another plus one there, guys.

“I'm so excited that I want to start a new SEO services site.” Good for you, Ivan. “Should I create a subdomain on my site for that service, or create a new website?”

It's up to you, Ivan. If you're going to create an SEO services site, you might want to have it be a separate brand all together. It's up to you, you just need to decide how you want to brand it. If you're going to start providing SEO services to other businesses – which is great, if you're learning to do it for yourself, why not? It's another stream of revenue. You need to determine how you want to brand it. Do you want to brand it as a division of your existing company, computer repair? There's kind of a relationship there, right? Somewhat, between computer repair business and online marketing. There's somewhat a relationship. You need a computer to do it. You could do it that way, as just another division. Or you could create a separate brand all together, it's entirely up to you. I would personally, probably, set up a separate brand for that, but, again, it's up to you. Congratulations by the way.

Brian says, “I have a client with an over-optimized website with a fair amount of content, not ranking very well. Very old style site, high bounce rate, but it's still generating some sales, about $800 a month for a weight loss test. Bodytype.com. Recently, bought an exact match domain with good search volume, bodytypediet.com, and are building a new site for her. We have to keep the test on the old domain and we don't want to lose that traffic revenue going to it either, but the content that we need on the new site is the same as the old site. What should we do with the content on the original and/or new site? Should we keep both sites going? If not, how do we phase out the old site, and how do we prevent duplicate contact penalty on the new site? Thanks.”

Brian, what I would do is, once you built the new site… I don't understand why you need the same content on both if it's over-optimized. Again, is it the content that's over-optimized, or just in general the site's over-optimized? Meaning the title tags are over-optimized, the content itself is over-optimized, all that kind of stuff. There's some variables there that I'm not real clear on. If you were using the same content on both domains, then what I would do is, once you made the new domain public, is I would do 301 redirects from the old to the new. That's what I would do because then you'd end up pushing all of the juice from the old site to the new site, which you said is not ranking very well. You could do that.

The other thing you could do, which I don't know how effective this would be, would be to leave the old site up, and not do a 301 redirect, but do a page by page canonical to the new site. I don't know how well that would work though, you'd have to test that. In fact, what I would probably do is, I would probably just select a couple pages that are ranking fairly well on the old site, and then do a cross-domain canonical over to the corresponding page on the new site and watch it and see what happens. That way you're not doing it all on one fell swoop, you're just selecting a couple pages and testing to see what kind of effect it would have.

By the way if you're using WordPress Yoast SEO plugin, that's really simple to do. On a page, or a post, scroll down underneath the Wysiwyg editor to where the Yoast widget is, and click on the gear icon, which is the advanced settings for the Yoast plugin for that post or that page, and you'll see the canonical URL field. You just copy the URL that you want to pass – essentially what you would do is, on the old site, you would click on the post, or the page, scroll down, click on the advanced Yoast SEO settings, and then you would grab the URL from the corresponding page on the new site, and paste that as the canonical URL inside the old site. It's very simple to do when you're using Yoast. That's what I would do.

Basically, either do a redirect, or set up canonicals, and see if you can achieve the same results with the canonicals which would be pushing authority from the old site to the new site. I would totally try to not use the exact same content, especially if it was over-optimized. I would take a lot more care on the new site to make sure that it was optimized properly.

Just a few more minutes guys.

What Kind Of Backlinks Should I Build To My Tier 1 IFTTT Site?

Robert Noon says, “Hey there guys, what kind of backlinks should I build to my IFTTT first tier money site?”

This Stuff Works

You mean you're first tier network?

“I was going to use relevant web 2.0 site networks to buffer the links, then send quality links to web 2s with GSA, will this work best, or not?”

Yes, that's basically what we do, Robert. We build links to our IFTTT first tier network properties, but the first tier links to the first tier network, so they're essentially second tier links. We build links to the IFTTT network, so imagine that your IFTTT networks, that your properties within the networks are your target URLs. Your first tier links to those are going to be – what we do, we do with GSA, and also with Turbo Web 2.0 and some other tools like that, and we just build a handful of higher quality links to the IFTTT networks, and then we throw kitchen sink spam behind those. That's what I would recommend that you do. Just make sure that that first layer of links to your IFTTT networks are fairly clean and fairly decent links, then you can throw kitchen sink spam behind that.

If you've got access to all those tools, by all means, do it yourself. If you don't, you can hire us for it because we have the link building service that's specifically set up for those networks in citations and press releases, and PBNs too, so it's good for all of those. You can always buy a link building service from us and then compare it to what your own plan was, and kind of model that if you want it. It'd be a good way to do it.

Kevin says, “Hey guys, what press release service would you suggest for premium traffic driving press release distribution, not junky SEO, only tight press releases, but solid traffic driving PR services. I see Newswire has $9.99 press releases that also include print ads and magazines, billboards, etc., would that be worth it?”

I don't know. Newswire, I was using it for a very, very long time, but it started to become less effective. I'm not saying anything bad about them, I don't subscribe to them anymore. We are going to be releasing press releases within certain space. I know we've been talking about it for damn near a year now.

Adam: Yeah, and the end is in sight. I'm putting my neck out a little bit, but word on the street is end of the month.

Bradley: End of the month. I'm not going to hold my breath [crosstalk 00:51:11].

Adam: I feel confident. I've told people it's coming before, but end of the month is the timeline. I realize that things can happen, at least on the software side, but that's been the date promised.

Bradley: However, that said, let me see if I can find…

Adam: Also, I think this is going to have to be the last one, we got to get going pretty quick.

Bradley: This is the one. This is rather expensive, but this is Prreach.com. It's $297 for one press release. It's been about two years since I used this service. The last time I used this service it was $97 for a single press release, so it's gone way, way up, but it was a really, really good service. This might be something that you can test. Again, it's rather expensive, but it was really good a couple years ago, I can't imagine it's gotten any worse. With the price goin up, it's probably just gotten better, so check that out.

All right, I think that was it. Just one more. I'm going to answer this one from Ethan, and then we'll wrap it up, guys. Just one, Ethan, sorry, but we got to run.

“Few questions about Content Kingpin, I'm curious if the course is significantly different than your content curation course. I purchased that about a year ago.”

No, it's not. There is some differences, but if you purchased Curation Mastery then you can get Content Kingpin for free. Just submit a support ticket. We'll confirm that you were in Curation Mastery just to verify it. We can make sure that's correct and if that's the case, we'll add you to Content Kingpin, and you will get, in your email, login details.

“Also, I tried to purchase Content Kingpin yesterday, but I was redirected to a John Goodman F U video.”

That's awesome.

This Stuff Works
Adam: That's a great video.

Bradley: How was he redirected to that, though?

Adam: I have no idea.

Marco: We'll need to check.

Bradley: Yeah, I don't understand how that happened.

“Anyway, to purchase this deal I'd really like to get started using this strategy soon because my PBNs are itching for new high-quality content.”

Yeah, Ethan, like I said, just contact us at [email protected], and just tell us what you just told us here. We'll go confirm that you've had Curation Mastery, and once we've done that we'll just send you login details for Content Kingpin, and you'll be good to go.

Marco: Also, send the URL where you were trying to purchase, Ethan, so that we make sure, what's going on.

Bradley: Please do that, but in the meantime –

Adam: Well, John Goodman is an affiliate of ours.

Bradley: I'm going to go ahead and drop this link on the page and we're going to wrap it up, guys. Anybody's curious about the John Goodman F U video, which – this is a motto that we live by, so I'm just going to post this on here for your viewing pleasure. John Goodman POFU video, which is the position of FU. Go watch that when you get a chance. This is the position that you guys should all be striving for in your business, so go watch that and make it a motto. Live by it.

All right, guys, we'll see everyone in a few minutes on the Simon Dadia Browseo webinar. We're looking forward to it, see you guys then. Otherwise, we'll see you next week. Thanks everyone.

This Stuff Works