Content Creation And Semantic Relation SEO Tools

By April

This is a quick video showing two tools found via a new Search Engine Land article about content creation. There are some good ideas here, and the tools can help you speed up quality content creation as well as get a handle on market or market segment relationships.

Right now the FaqFox tool does not appear to be working correctly, but that may change in the future. Edit – After recording the video, FaqFox appears to be working again.

The Wiki Mind Map tool is a good way to find some semantic relations between industry areas that can help you plan out the on page SEO required for a site build out as well as possible areas to reach out or engage via off site SEO.


2014 Local Search Ranking Factors – Domain Authority

By April

In this video I analyze Moz's 2014 Local Search Ranking Factors study and point out that Domain Authority (DA) is one of the most important ranking factors.

Here is the link to the original study: http://moz.com/local-search-ranking-factors

Link to screenshot with notes: http://screencast.com/t/40SuojDOQnir

Other critical components are Page Authority (PA) and quality/authority of inbound links and structured & unstructured citations.

I mention how Semantic Mastery teaches ways to boost both Domain Authority and Page Authority very quickly and also reveal our approved source for building the highest quality citations, BrightLocal's Citation Burst service:

https://semanticmastery.com/brightlocal


Semantic Mastery Webinar Clip October 2nd 2014

By Semantic Mastery

In this week's member's Semantic Mastery webinar we covered several topics. These included the recent Panda 4.1 Google algorithm update, PBN's and how you can use Amazon and Tumblr to gain authority and trust, as well as a highly recommended YouTube keyword tool that is simple to use and highly effective.


Semantic Mastery Bonus Webinar Clip September 25th 2014

By April

In this bonus webinar, we discuss the latest updates – Skyfall and more. In addition, we go over some interesting and unique methods that guarantee a high closure rate with new clients.

With the latest updates there has been a lot of theories and wild speculation. Don't get caught up in the hype like usual, there is some actionable steps that you can take. We'll be covering this more in the future webinar as testing is ongoing.

Have you tried using video direct to potential clients? If not, this can be a great way to increase your closure rate with new clients. Additionally, using this method can provide you with easy to rank niches and terms. In addition to going directly to the clients, you can scour the internet for companies that do professional video services for clients. This is usually a one-off income path for them; you can offer up ranking services…and lead to recurring revenue for both themselves and you – win/win!

We offer advanced training and a membership option which includes live access to the bi-weekly members only, full length, webinars.

Join the Membership Today!


Local Update August 2014

By April

For our members only webinar today (August 7, 2014), we will be discussing the recent local update by Google dubbed “Pigeon”.

July 24 – New local algo update: http://searchengineland.com/google-makes-significant-changes-local-search-ranking-algorithm-197778

July 25 – Search Engine Land named it “Pigeon”: http://searchengineland.com/pigeon-search-engine-lands-name-new-google-local-search-update-197932

Mozcast Pigeon Update

July 31 – Top SEOs weigh in: http://searchengineland.com/experts-weigh-googles-pigeonlocal-search-algorithm-update-198499

Pigeon is “a melding of multiple aspects of local, organic, and mobile considerations”.

Interesting examples of “collateral damage”: http://localsearchforum.catalystemarketing.com/google-local-important/21058-google-pigeon-collateral-damage-what-you-can.html

 

2014 Search Metrics

And here is a comprehensive list of ranking factors to consider: https://www.linkedin.com/today/post/article/20140730122737-31469765-google-s-200-ranking-factors-the-complete-list

Join the Membership Today!


Growing Google Plus Circles For Local SEO – Part 1

By April

One of the most common questions I get asked by SEOs concerns how to use Google Plus for local SEO. While there are many ways that G+ can benefit any SEO campaign, one of the easiest and quickest to produce results is to build and grow your Circles. So what are Circles?

Google Circles give us the ability to segment our connections within Google Plus. With Circles, we can create targeted groups based on interest, profession, location, or any other criteria we choose.

This is important because, once we have developed a targeted Circle, we can share posts, updates, messages, offers, and promotions to a very specific audience; an audience that is most likely interested in what we’re sharing with them (so long as we have grouped them together properly).

So why would we do this for local SEO and how?

In Part 1 of this two-part post, we’ll talk about the why… Consider the following example:

You just landed a new SEO client. Let’s say it's an HVAC repair contractor in Atlanta Georgia who has little to no online presence. Your job is to properly optimize the website, begin an SEO campaign, and get it to rank for the search terms that will provide leads for the business. Pretty standard stuff.

As part of your SEO campaign, you set up a Google My Business (formerly G+ Local) account properly, which ties their website to G+ and Google Maps.

The next step is to begin a content marketing campaign so you can begin building brand awareness and, let’s be honest, inbound links too. This content is generated using the client’s blog and typically consists of helpful information that ties back into what the business offer; posts such as “3 Steps to Reduce Your Cooling Bills This Summer”, “How Often Should You Change Your Air Filter?”, or “Proper Heat Pump Maintenance Will Reduce the Need for Air Conditioning Repair”.

As long as you have set up the proper content syndication channels, this content marketing strategy will begin to build links, generate some traffic to the site and, over time, improve the search rankings.

Sounds great, right? But it’s currently the Dog Days of Summer and your client wants to capitalize on all of those [poor] people who have air conditioning units that aren’t working and are searching for “air conditioning repair”, “hvac repair”, etc. The client wants results NOW (like yesterday!) and doesn’t want to wait 30 to 60 to 90 days to see the SEO results you promised to provide (sound familiar?).

So what’s an SEO to do?

Well, we all know we have other options like ranking YouTube videos, or para-sites and citations like FB pages and Yelp listings. But even those take a little bit of time to rank and some extra link building work.

And of course there is always Adwords (yuck!) But unless you figured that into your initial proposal, the client probably isn’t going to like it when you go back and ask for more money.

So that leads us to Google Plus. If done correctly, G+ can provide nearly instant results. I’ll repeat that:

GOOGLE PLUS CAN PROVIDE NEARLY INSTANT RESULTS

If you have properly built up your client’s Circle base, you can literally hand deliver your clients posts, messages, specials, and offers right to potential clients, overnight.

You see, when you +1 or share a post or a web page with G+, you can choose which circles you want to share it with. When you select “Your Circles” it shares with everyone in every one of your circles.

When you select “Extended Circles”, it will share to the circle you chose, plus everyone in that circles’ circles. This can get a bit confusing, but I will clear this up in part 2 of this post.

When you select specific circles, the share will only post to those specific circles.

So in our hypothetical example of the HVAC Repair client, let’s say we had built an “Atlanta” circle that contained hundreds (perhaps even thousands) of G+ members that had “Atlanta” mentioned somewhere in their profile. More on HOW to do this in part 2…

So when you published the post mentioned above, titled “Proper Heat Pump Maintenance Will Reduce the Need for Air Conditioning Repair”, you chose to share that post with the “Atlanta” circle.

This INSTANTLY delivers this post to everyone in that entire circle! Each person and business in the “Atlanta” circle will now have a G+ notification about “Proper Heat Pump Maintenance Will Reduce the Need for Air Conditioning Repair”. So anyone that needs air conditioning service will have been notified of your client’s existence and the service he/she provides (and since we’re marketers we already know to include a clear call-to-action in the post, of course). Pretty powerful, huh?

I know, I know. I can hear some of you already saying “but that’ll only produce leads if the people that receive the notification actually need air conditioning service at that exact moment”. You would be correct. It is a “fleeting” notification that may very well generate a few leads but unless someone actually needed those services at that very moment, they would probably quickly dismiss the post and never think of it again.

[button link=”https://my.leadpages.net/leadbox/14169a873f72a2%3A11be4804ab46dc/5720147234914304/”] Subscribe for Post Updates[/button]

Unless…

What if your share shows up in the search results the next time any of those people were searching? That would be incredibly useful, wouldn’t it? In fact, if you shared all of the client’s posts and had properly SEOed them, then any time anyone from within that “Atlanta” circle searched for any related HVAC term, your client’s posts would show up. Here is an example of a similar result:

Private results in Google search results

Search results example

 

Now this is assuming that the searcher hadn’t opted to “Hide private results”. But considering that probably about 95% of all Google users (that’s a statistic I just made up) don’t even know what “Private results” are, much less how to turn them off, you’re pretty safe to assume that they will see recommendations from people who have circled them.

Google private results option

 

One caveat to this, however, is that for “recommended results” to show in the searchers' results, they will have needed to have circled the sharer back. So there is a bit of a “catch” to this. But alas, there are ways to obtain a high “circle back” ratio that we will delve into in part two of this post.

And remember earlier when I mentioned “extended circles”? This sneaky little function allows us to “back door” our messages to even more people, even if we’re not directly connected/circled.

So for now, just think about how these concepts can be used for evil good and the potential it has. And by-the-way, I will also be sharing how you can do this sort of thing without having to build each and every one of your clients’ circles; a much more efficient and smarter way to do it, where you keep ALL of the power (“I giveth and I can taketh away”).

Until part two…

Click Here to Join the Membership Today!


How Can You Be Everywhere Online?

By April

When it comes to internet marketing, it all comes down to Awareness and Presence.

So How can you be everywhere at once?

You know that pretty much everyone that visits a website or surfs around the web is constantly being hammered with ads, banners, videos, etc. Hell! Even YouTube has become an ads-serving platform (and boy are those video ads annoying!).

How can you be everywhere at once

And you know that media companies and big conglomerates are pouring millions of dollars, month after month, to make their online campaigns work. So these questions come to mind:

  1. How can you compete with and outrank them?
  2. How can you, without spending millions in advertising, get to the same position and even win terrain over their marketing efforts?

It is not impossible or as difficult as you might think!

At Semantic Mastery, we are all about Awareness and Presence. In fact, we dedicate ourselves to creating a sort of “Omnipresence” to our clients. That being said, you can become the go-to authority in your niche if you follow some simple but vital strategies to position your brand, your name and create an immediate link between them, what you do and what you represent.

So let’s get to it:

Make Google Your Buddy

You must make Google your friend to be successful

Many might think that climbing to the top spots in Google has to do with magic and witchcraft. But since the latest Google algorithm updates, the playing field has been leveled, and Google has shown an enormous weakness for some websites, making these “types” of websites easier to rank and much faster than the average website (and I’ll show you how tap into this weakness and use it to your benefit).

Also, Google is showing an increasing Narcissism, since it will rank anything that belongs to Google’s kingdom (including, but not limited to: YouTube Videos, Google Plus Profiles, Blogger Blogs, Google Sites, etc.) on the first page.

Best of all, these platforms are completely free and ready for your to make use of them! But let’s continue on what you need to do before giving you more specific steps.

Use Social Media to Your Advantage.

You must use social media to your advantage

Not so long ago, having a website was more than enough to attract new clients and to be “The Cool Guy of the Block”. But with so many new sites being created each and every day, those days are long gone. Now, you need to approach your Online marketing efforts from a traffic point of view. No traffic = No sales. No Sales = Useless Webpage.

Social Media Platforms are a topic in and of themselves, but for the time being (and directly related to the step before), you must use social platforms to broaden your reach. If you haven’t registered your Google Plus Profile, Facebook Page, Twitter Profile and WordPress Blog, with your Brand and Niche on them, stop everything else you are doing and get those done!

This will also help with what I already mentioned, since all of the platforms have access to Google's weak spots (also known as loopholes), and you can rank these and get traffic flowing from them to your website.

Have an “Omnipresent” Approach

Last but not least, the approach to your internet marketing efforts must be “Anything and Everything” instead of “Either / Or”. By this I mean that if you are given the choice of managing your webpage or your WordPress.com blog, why should you have to choose? Use them both!

That’s exactly what you learn in our IFTTT course: how to manage multiple properties (several dozens at a time in fact) that talk about you without you having to write the same article over and over but in a different way and shoot the same video multiple times – pretty powerful, and time saving, huh?

You want to draw traffic from all over the place, using as many platforms as possible. A huge mistake made by some internet marketing newbies or affiliate marketers is to think in terms of just one website, just one profile, just one post, etc. That usually means that whenever Google decides to rock the boat a little and take a closer look at your website, it could be catastrophic for your business. And any business that depends solely on Google to generate traffic and sales is not a business; it becomes an entirely different concept dependent on Google's whims.

You Must Take Action to Succeed
YOU MUST TAKE ACTION IF YOU ARE GOING TO SUCCEED.

Action Steps:

  • If you haven’t done so, have your website assessed and optimized by an SEO expert.
  • Get a Social Media profile on all of the following websites:
  1. Blogger
  2. Google Plus
  3. Facebook
  4. Twitter
  5. WordPress
  6. Tumblr
  7. Blog.com
  8. Diigo
  9. Delicious
  10. StumbleUpon
  11. Storify
  12. Scoop.it
  13. Pinterest
  14. Instagram

Note* – The websites listed above are only a few of the ones used in our IFTTT training series.

  • Start making value added posts on your websites, using videos, pictures and other rich media.
  • Share them on all of your newly opened profiles.
  • Take a look at what your competition is doing and emulate them.
  • Track your visitors and ranking positions in Google (you can do this via Google Webmasters and Google Analytics).

But the best action step and the best investment for your business is to sign up for our exclusive training where we will show you how all of this is put together this for maximum effect, and much more!


Content for Visitor to Lead to Sale Conversion

By April

Is the Idea that Content is King in Today's IM World a Valid One?

Is the idea that content is king valid?
We have been fed the idea that you need quality, unique, relevant content that's updated regularly in order to achieve high ranking in SERPs. But what constitutes “quality, unique, relevant content that's updated regularly”?

How much should I write then? Is 800 words enough? …how about 1000? …the more the merrier, right? …how about a book on the subject?

You can eliminate “updated regularly” if you have a blog that you post to with some type of frequency. But the previous question remains and a better question arises: “Who determines the quality, uniqueness and relevancy of content on a website”? And just how much content is enough to be considered quality? Great questions, but they're a bit off track

Until a software program (Google Bot for instance) is able to think objectively, it cannot be relied on to determine with exactness if a website has high quality content with the necessary uniqueness and relevance. Instead, other signals or metrics are relied on to determine whether such lofty standards are met by any website.

So, the idea that content really does matter is valid, but it matters only as long as your visitors are held on page by your content!

are you sure length of content doesn't matter

Are you sure or did you just make that up?

Think about it… Google places a great deal of weight on three particular metrics which can be seen in Analytics:

  1. Pages / Session
  2. Avg. Session Duration
  3. Bounce Rate

All three of these metrics are directly tied to how long a visitor remained on a website. If these metrics did not matter in the ranking algorithm, others would take their place.

We can then infer from these metrics that quality, unique, relevant, regularly updated content has to do with visitor engagement rather than how long your article is. You can write ten thousand words, but it won't do you any good if no one stays on your page long enough to read it! And it won't make a bit of difference if your audience does not take action while reading your content.

It's all about giving your audience what it came looking for on your website, and you can use different types of content to do this, including but not limited to:

  • Written content
  • Video
  • Pictures
  • PDFs
  • Infographics
  • Memes
  • Audio

(There are at least 15 types of content according to Neil Patel)

In his blog, Neil “encourages you to think of content not in terms of types but ideas.” He says that the form of the content is secondary to the idea being formulated.

When content is approached from this perspective, there is really no limit to what you can do. You can even come up with your own type of content…. but do it to engage your visitors instead of working to satisfy a bot!

Here's a quick infographic on how to make a website visitor and search engine friendly:

how to make a website visitor and search engine friendly

 

You don't have to be a graphic artist to be able to convey your ideas. Besides, a quality infographic from artists such as the guys over at Visual.ly starts at around $1k. If you have a quality graphic designer on your team, then you need to make good use of those talents.

The point is to make your content as compelling, powerful and visually appealing as possible. Your content should deliver your message to your audience in such a way that your audience will listen, learn, share and (most important of all) convert from a visitor to a lead, and from a lead to a sale.

So formulate a plan, meaning that you have to take that vague idea inside your head and give it form. Once your idea has form, find the best way to deliver it to your audience!

Think about and formulate your idea, make a plan and then take action. How you do it is up to you and the audience you're trying to deliver your message to since it's your audience who will determine if your content gives them the information they were searching for in the first place.