What is RankBrain and How Does This Affect Long Term Keyword Phrases?

By April

One of the questions being asked during the Episode 53 or Hump Day Hangout was about Google's RankBrain. The participant also asked its impact on long term keyword phrases in the future.


The exact question asked was:

I'm curious on your thoughts of RankBrain and the future of long tail keyword phrases. Do you think beginner SEO people are going to have a much more difficult time getting into the game?

I'm having good success with long tail phrases and wonder if the following approach makes sense. A more difficult ranking phrase would be my top level page and then have 3-4 pages with very similar keyword phrases and different content would all interlink and also link to the top level page. Or with RankBrain, does it make more sense to focus on a single page and try to rank for all the different phrases. I think the former approach is easier but I know Google wants the latter and at some point they might penalize the multiple page approach.

What is the Best Approach When Dealing with Multiple Pieces Of Content?

By April

During the 53rd Episode of Semantic Mastery's Hump Day Hangout, one of the participants asked on the different ways on how to manage multiple contents.

The exact question asked was:


If I have a bunch of posts with a lot of good juicy content that I want indexed. What would be the best approach.

A. Use a Theme that puts all the posts on a blog page as well as displays them in full on the main page?

B. Just leave them on a blog page only?

C. Display them only on the main page in full to avoid possible duplicate content issue as in A.?

Estimating Local Traffic and Dealing with Client Expectations

By April

During the Episode 52nd of the weekly SEO Q&A Hump Day Hangout, one of the participants asked about the right ways on how to estimate local traffic while dealing with the expectations from the client.

The question (as quoted) was:

I'm working on  a deal with a local biz. I'm having trouble figuring out how to set a realistic expectation for traffic. I don't want to over promise and under deliver, but don't want to aim too low and perhaps lose the deal either.

The business is in a large city but inside of a small suburb. I told him that the best thing is to set up multiple sites (on subdomains) for each of the smaller suburbs and then go after the big city term. I know that Keyword Planner is not an organic SEO tool but my fear is that the suburbs (using the geo modifier) get next to no searches while the big city (using the geo modifer) gets over 300 per month according to the KWP. 

When I was going over this with biz owner I told him that if we rank the sites for the smaller suburbs, if people in those suburbs are searching without the geo modifier that his site would show up because google shows what is nearest to the searcher if all they do is type in the service or if they're searching from their phone. That sounds good, but is that correct? I basically pulled that out of you know where. 

Should I go this route or should I just go after the big city term right out the gate? My fear is wasting time and resources ranking the smaller suburbs and not getting any traffic. This is only my second client so I'm still a bit nervous when it comes to setting expectations.

Setting Up YouTube Trigger in Existing IFTTT Networks

By April

One of the questions being asked during the Hump Day Hangout Episode 52 was about adding a new tier network into existing IFTTT networks to optimize videos in YouTube. The viewer is confused what sort of network should it be – branded or persona-based network.

The exact question was:

Hey guys – have a 2 tier IFTTT network purchased from you guys which is triggered by a YouTube channel.  My plan is to add an additional 2-4… 2 tier IFTTT networks to it.  My question is… does the Tier 1 network of any additional IFTTT networks added to the original also need to be branded like the Tier 1 in the original IFTTT network was or can all the additional Tier 1 networks just be persona based?

Weekly SEO Q&A – Hump Day Hangouts – Episode 52 (Anniversary Edition)

By Joriel


Click on the video above to watch Episode 52 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Adam: Hey, everybody. Welcome to Hump Day Hangouts with Semantic Mastery. Of course, it is episode 52. We've made it a year. Luckily, nothing horrible happened in the last week so we were able to make it here today. Today is the 28th of October and of course we've got everybody here for this episode. How's it going, Chris?

Chris: Hello, Adam. How is everybody doing?

Adam: Good, good. Hernan, how are you doing?

Bradley: Hernan is muted.

Adam: Oh, right.

Hernan: Hey, [inaudible 00:00:26] everyone.

Adam: I'm sorry. Marco, what's up?

Marco: Hey, everybody. Happy to be here.

Adam: Bradley, how's it going, man.

Bradley: Excited to be here at 52 weeks in a row, guys. That's unheard of. I'm really proud of us for being able to do that without missing a single week. We'll probably be bragging about this for months to come.

Adam: Every Wednesday you'll get to hear.

Bradley: There's no more Hump Day Hangouts after today. No. We're going to keep it going. We've got one scheduled week off next month but beyond that, as far as I know we're just going to keep on rolling. We enjoy doing this. This is our way of giving back to our students as well. This business has been good to us and we all enjoy that. I know we do.

Thanks for everybody being here for this special episode. I know Adam's got a couple of more announcements and then we'll get right into questions because there's already a ton of them. Go ahead, Adam.

Adam: Yeah, hopefully everybody heard about the contest we had. We sent out the emails over the past few days. We posted in the groups so hopefully you guys got in there and got a chance to sign up. We just drew the winners so going to just go down the list here. We've got a six-month master class worth lots of money. It says on the page but the winner of that is RK. It is [email protected] You will be getting an email with that. We'll be contacting you shortly.

The second prize was one month of Video Powerhouse. This is our video embed network that we've been talking about that we had a limited release to our MasterMIND members. This isn't even available publicly right now. The lucky winner there is Lawrence Heraldo, [email protected] We'll be contacting you shortly and last but not least [crosstalk 00:02:13]. What's up?

Continue reading “Weekly SEO Q&A – Hump Day Hangouts – Episode 52 (Anniversary Edition)” »

How to Structure Schema and Markups for Local Themed Websites?

By April

One of the questions being asked during the Episode 52 of Semantic Mastery's Hump Day Hangout was about the proper schema structuring of a local-themed website template.

The exact question was:

I am using a local theme for my site and it has structured data built into theme but after adding my own JSON i now see Organization Data, Local Business Data, Website data, and my custom JSON Financial Service Business data in the google markup tester. Is it ok that there is an Organization, local business, and website structured data being found in my markup or should it only be finding my custom Financial Service Data? I created the Financial myself but not sure how the other categories got there, if they should be showing, or if by them showing it is affecting my rankings?

How to Increase Page Authority of Blogs in IFTTT Networks?

By April

In the Episode 52 of the weekly Hump Day Hangouts, someone asked us about the best ways in improving the page authority (PA) of web 2.0s in IFTTT networks. Moreover, the viewer would also like to know if it's okay to use paid images for privacy/terms pages in these websites.

The exact question asked during the webinar was:

My IFTTT 2.0 blogs have very low page authority. What is the easiest way to boost this?  Do you include terms of service / privacy pages on these blogs and do you use paid images?



Will Site Ranking Increase with Higher PA and DA?

By April

During the Episode 52nd of our weekly Hump Day Hangouts, someone has asked about the connection between page authority (PA) and domain authority (DA) to a site's ranking in search engine results page.

The exact question that is being asked during the hangout was:

My site is currently at a DA of 6 and PA 1 for all my pages, but I have been trying some domain authority stacking stuff and DA boosting, slip streaming SAPE links through 2x 301, building links, etc but I am not seeing a whole lot of movement after I did my first PBN link. I guess what I am asking is after MOZ updates PA & DA and google sees what should be a much higher DA & PA for my site will my pages dramatically increase in ranking as right now they are all stuck on page 3 -7 with DA6 PA1?