Penguin 3.0 Recovery – How to Become Relevant Again

By Semantic Mastery

[svp]http://www.youtube.com/watch?v=xUo8b1SFbGA[/svp]
In this quick video, Hernan talks about how to recovering a website based on Penguin 3.0 link devaluation and how to stay authoritative and current via high quality linkbuilding.


SEO Effects Of Latest 2014 Pigeon Update

By cpi1

[svp]http://www.youtube.com/watch?v=zawd1fJFaaI[/svp]

In this video, we take a look at some interesting data that was uncovered after looking at traffic patterns both before, and after, the latest Pigeon update in late July 2014.

While the overall message is that the update appears to not have “improved” the SERPs, there are some other interesting data points to consider.

 


Webinar: Google Plus Prospecting And Video Ranking

By April

Using G+ To Prospect Clients And Rank Videos

 

This is a training webinar we recorded on October 16th, 2014. We covered topics that included using Google+ to prospect for clients, how to automate this task where possible, creating and ranking videos using Google Hangouts and Live videos, as well as answering questions from members and other viewers.

Some important points in the presentation:

5:11 – Prospecting – Creating Specific Circles (Using Profile)
9:45 – Prospecting – Using Google+ search to Find People To Add
9:25 – Prospecting – Add to Circles
20:20 – Grow G+ Circles on Autopilot – https://semanticmastery.com/gplusadder
20:55 – Question about how many communities in Google+ can you join
31:40 – Google Chrome App for Advanced Circle Management – http://circloscope.com – no longer available
39:05 – Pitching (2 Ways) – 1st Ranking a Generic Video First
55:25 – Pitching (2 Ways) – 2nd Start with “Pitch” Video
55:18 – Question about getting email via Google+
1:00:45 – Video SEO
1:03:30 – Question about recording videos in Hangouts
1:24:07 – Question about interviewing clients using Hangouts
1:27:32 – Question about Live Events vs Hangouts live
1:28:08 – Question about Google+ not communicating with local page
1:34:27 – Question about number of Google+ accounts
1:36:24 – Question about Audio Reviews and How well they rank

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Content Creation And Semantic Relation SEO Tools

By April

This is a quick video showing two tools found via a new Search Engine Land article about content creation. There are some good ideas here, and the tools can help you speed up quality content creation as well as get a handle on market or market segment relationships.

Right now the FaqFox tool does not appear to be working correctly, but that may change in the future. Edit – After recording the video, FaqFox appears to be working again.

The Wiki Mind Map tool is a good way to find some semantic relations between industry areas that can help you plan out the on page SEO required for a site build out as well as possible areas to reach out or engage via off site SEO.


2014 Local Search Ranking Factors – Domain Authority

By April

In this video I analyze Moz's 2014 Local Search Ranking Factors study and point out that Domain Authority (DA) is one of the most important ranking factors.

Here is the link to the original study: http://moz.com/local-search-ranking-factors

Link to screenshot with notes: http://screencast.com/t/40SuojDOQnir

Other critical components are Page Authority (PA) and quality/authority of inbound links and structured & unstructured citations.

I mention how Semantic Mastery teaches ways to boost both Domain Authority and Page Authority very quickly and also reveal our approved source for building the highest quality citations, BrightLocal's Citation Burst service:

https://semanticmastery.com/brightlocal


Semantic Mastery Webinar Clip October 2nd 2014

By Semantic Mastery

In this week's member's Semantic Mastery webinar we covered several topics. These included the recent Panda 4.1 Google algorithm update, PBN's and how you can use Amazon and Tumblr to gain authority and trust, as well as a highly recommended YouTube keyword tool that is simple to use and highly effective.


Semantic Mastery Bonus Webinar Clip September 25th 2014

By April

In this bonus webinar, we discuss the latest updates – Skyfall and more. In addition, we go over some interesting and unique methods that guarantee a high closure rate with new clients.

With the latest updates there has been a lot of theories and wild speculation. Don't get caught up in the hype like usual, there is some actionable steps that you can take. We'll be covering this more in the future webinar as testing is ongoing.

Have you tried using video direct to potential clients? If not, this can be a great way to increase your closure rate with new clients. Additionally, using this method can provide you with easy to rank niches and terms. In addition to going directly to the clients, you can scour the internet for companies that do professional video services for clients. This is usually a one-off income path for them; you can offer up ranking services…and lead to recurring revenue for both themselves and you – win/win!

We offer advanced training and a membership option which includes live access to the bi-weekly members only, full length, webinars.

Join the Membership Today!


Local Update August 2014

By April

For our members only webinar today (August 7, 2014), we will be discussing the recent local update by Google dubbed “Pigeon”.

July 24 – New local algo update: http://searchengineland.com/google-makes-significant-changes-local-search-ranking-algorithm-197778

July 25 – Search Engine Land named it “Pigeon”: http://searchengineland.com/pigeon-search-engine-lands-name-new-google-local-search-update-197932

Mozcast Pigeon Update

July 31 – Top SEOs weigh in: http://searchengineland.com/experts-weigh-googles-pigeonlocal-search-algorithm-update-198499

Pigeon is “a melding of multiple aspects of local, organic, and mobile considerations”.

Interesting examples of “collateral damage”: http://localsearchforum.catalystemarketing.com/google-local-important/21058-google-pigeon-collateral-damage-what-you-can.html

 

2014 Search Metrics

And here is a comprehensive list of ranking factors to consider: https://www.linkedin.com/today/post/article/20140730122737-31469765-google-s-200-ranking-factors-the-complete-list

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