In the 72nd Hump Day Hangouts of Semantic Mastery, a participant asked if is it okay to build links directly to the money site without the use of IFTTT network as buffer.
The exact question was:
I know that you like to use your branded IFTTT properties as a buffer between your money sites and your manually built backlinks (PBNs/SAPE..).
I was wondering if you build links ONLY to your branded IFTTT properties or if you build backlinks directly to your money site as well. Also, which are your preferred properties to hit with backlinks (and why?) or do you build them evenly to all of them?