In the 256th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if you can change the website URL on a GMB listing without changing that info in all citations and affecting current rankings.
The exact question was:
Hi Guys, . . . Thank you VERY much again for the great help you provide everyone on Hump Days (smile) . . . I know that the NAP info on a GMB listing has to be the exact same as it is on the other directory sites etc, but does the website url fall under the same umbrella as the NAP, in other words, can you change the website url for a business on a GMB listing without making the same change on all citations and not have the change negatively affect the GMB ranking?