In the 298th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if you can put an exact match keyword as anchor text to the money site in a press release.
The exact question was:
Hi guys: 1) I understood not putting exact match keyword as anchor text to our money site. But what if the the link came from a press release? Can we put “”Virginia seo”” in a press release? We are eventually claiming that the page created by us.