In the 258th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked about some basic guidelines for link building.
The exact question was:
Hello everyone! Can you please share some basic guidelines about Backlinks? Specifically about the text when doing Backlink, When to use exact match keywords for anchor text link or my Brand anchor text? When writing a small post or a short reply on forums, What information you suggest to include in the text and what links? Is it better to link most of the times to the homepage or to a specific service/product page? hope it's not to complex question (: I appreciate it! Thanks!!