Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 197

By April

Click on the video above to watch Episode 197 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Adam: Hey! There we go. I got a little scared there that I thought we weren't gonna go live. But we are alive. It is Hump Day Hangouts and it is Episode 197. Getting closer. Getting closer. Before we dive into things today, we got a few really good announcements we want to get to and share with you, guys, but let's go down the line up and say hello to everybody. Chris, how are you doing today?

Chris: Doing good. Good to be back in Austria. Off the screen. Getting some roots in again and breaking outs. Yeah, exciting week here, especially for Semantic Mastery.

Adam: Yeah. Chris shared some really good information that came to light. I'm not going to show you exactly how because I don't want to disclose people's names. But Chris wrote for the MasterMIND newsletter a few months ago about the use of routines and traveling and how important that is. I liked it at the time and then I recently recommended that to a friend also who was having some real issues for their job, they travel a lot. It came up that they had that time where they keep coming back from traveling and it was really messing up their schedule, bringing down their productivity and actually screwing up their projects.

Anyways, Chris, a little public shout out to you, that you're helping people.

Chris: Sweet. Good to hear.

Adam: Awesome. Hernan, how are you doing, man?

Hernan: Hey guys! Hey everybody! It's really, really good to be here. We have some really good stuff coming up, so I'm excited. I'm pumped.

Adam: Hernan has never helped anyone, so we're just gonna skip over him.

Hernan: Well, you can just skip me over. Well, actually maybe there's stuff that we shared with the Search Engine Marketing Success Summit, could potentially help a couple of people so we can talk about that.

Adam: Nice. What's that going to be about? That's still coming up, right?

Hernan: Yeah. That's coming up in late August. I've been interviewed on behalf of Semantic Mastery. We talked about syndication. There are some big names someday on that, Rand Fishkin, and some other really big names. So it's exciting to see. I think the event is free, so we're gonna be potentially having the link over here. But it's good to see we're getting out there. Semantic Mastery's getting out there. I'm playing with the big boys.

Adam: Good deal. Awesome. Marco, how about yourself? How are you doing, man?

Marco: Well, from what you guys saw this morning, the boatload of emails, we're working hard on MGYB. We're trying to get it ready. We're trying to get it to work like clockwork so people don't have problems, less support, fewer issues. Just we want everything to run smoothly for people who are used to the kind of service that Semantic Mastery provides. So that's what we've been doing now.

I'm really excited about Make Google Your Bitch! That's our marketplace, guys. We're gonna offer about a one-stop solution where you can get everything. Anything and everything that you need to choke Google, you can get it at mgyb.co. So stay on the lookout, we'll be sending emails as soon as everything is ready. It's almost there.

I mean, I could go on and on because the Done-For-You auto posting service, that's ready. We have actually three VAs ready to go. I can't say that, but we can help you with your … Oh, shit. We can help you with your pin. If you're having trouble getting pins for your business, we can help just about any way you want. Right? So reach out.

Adam: Nice. [Crosstalk 00:03:47] Marco, I'm just curious, what's your favorite offering right now as far as the Done-For-You solution?

Marco: As far as Done-For-You, it's just being able to give people a business wherever they want, because it was nearly impossible before. Now there's still some impossible niches and some that we can't do. But right now, we can help you, if you wanna do affiliate or whatever it is that you wanna do and that you're having trouble, we can bypass everything and just get you where you want. I think that's fabulous.

Adam: Yeah. That's awesome. Just so it's clear to everyone, so, Marco, you're talking about, not only for someone's client, if they need to get GMB verified, but if you wanna maybe do some lead gen, something like that, right?

Marco: Yeah. Whatever, lead gen, whatever it is that you wanna do, you can just come to us. We do everything. You just provide some basic information, and then we go and we do everything. We turn it over to you and then you're free to do whatever it is that you wanna do. Hopefully, you have Local GMB Pro so you know exactly how to just take over the niche and just get tons and tons of leads. So, it's beautiful, it just works hand in hand with everything that we're doing and also with what Bradley's Local PR Pro. So, everything just goes hand in hand.

This Stuff Works
We try to make it so that anyone, I mean, whether you know absolutely nothing about SEO or you're the expert SEO, you can just go in and just kill it. I think that nobody, nobody right now is offering what we're offering.

Not only that, we feel so good about the service we provide that we're offering a 60-day money back guarantee. I'd like to see anybody match that. So that means that if anything happens to your listing, for whatever reason, we don't care, within 60 days, we'll replace it once. If it happens again, if it gets removed for whatever reason, we'll just give you money back. I mean, come on, come on, how good is that?

Adam: Yeah. That's freakin' awesome. Yeah. If you guys haven't checked it out yet, I put the link on the page. You can go, again if you wanna go ahead and sign up. Like we said, we're still getting things in order, but you can register your free account and check out the services that are available right now, and then there's gonna be a lot more coming.

Well, we mentioned Bradley's Local PR Pro, so let's actually talk to Bradley. How are you doing, man?

Bradley: Hey guys. I'm happy to be here. We don't have a lot of questions because apparently our page wasn't redirected properly or something. So I've got some stuff I kind of wanna show off, if we have time. But I'm good. I'm happy to be here.

Adam: Well, let's just roll into it, flex your muscles, show off a little bit.

Local PR Pro Prospecting Method Case Study

Bradley: Well, okay. So I got a couple things I'm working on. One is another case study that I'm starting for Local GMB Pro. You have been working on a cab service, a taxi service in there for a while, but I've kind of, it's funny, I just posted in the Facebook group yesterday, I think it was yesterday, maybe as a couple days ago. Anyways, the taxi service I've been completely neglecting. I haven't had time to work, like fool around and tinker with the GMB stuff recently because I've been working on the prospecting and sales side of it, developing a prospecting method for selling Local GMB services to clients.

Because we've had a lot of requests for that inside a Local GMB Pro, so I'm working on the cold outreach emails, as well as the lead nurturing emails, landing pages via sales, that kind of stuff, so that we can kind of help set the GMB Pro members up with their own prospecting funnel and system. We're working, we're actually trying to prove it now too because, not only am I developing it, but we're testing it.

So anyways, I've been working on the GMB Pro stuff, excuse me, the prospecting stuff so I haven't done much as far as tinkering with the process and actually doing the GMB Pro services and methods and things like that. I'd leave that to Marco and Rob mainly to do the testing.

This Stuff Works
However, I wanted to set up a new … I've neglected the taxi service one for several weeks now while I've been working on this. It was funny because I just posted in the group a couple days ago that, like SEO, we talked about GMB Pro method is not … It's going to … It helps to generate leads and exposure for the business, traffic without traditional SEO. And that's absolutely true.

The rank trackers may show no improvement, yet the business will get more and more traffic and more calls, more exposure, more leads. Right? Period. Whether it's clicks to website, phone calls, contact form submissions, text message, clicks for directions if it's a storefront, so driving directions, any one of those, you'll see a significant increase in activity or engagement from doing the Local GMB Pro methods. Right? That's just a lot of activity in the GMB Pro dashboard.

So even though we talked about being able to generate results for businesses regardless of what the SEO rank trackers show, we've said many times, and even in the course, we said, “Look, if you know SEO, you can apply SEO methods to it and get even better results, but it's not necessary because it will still generate results.”

Again, regardless of what the rank trackers say, because it's so much different. This is really affecting the mobile algorithm and people that are in close proximity that have in market, search history, that type of stuff. So you'll get exposure for the businesses regardless of whether it's showing in rank trackers.

Well, Mario's Cab Service, the taxi service that I've had set up, that I've neglected, well, now it's ranking for tiny or short tail phrases without local modifiers. It's ranking number one for multiple phrases. It's crazy.

Again, that's cool for us, as SEOs that typically rely on rank trackers to see what kind of progress we've made. Even though I can still quantify the progress with GMB Insights, it's still nice, as an SEO. Old habits die hard. It's still nice to see the rank trackers now showing significant improvements in rankings.

Especially for short tail phrases, that in my six years of doing local SEO, well, as an agency, in eight years, I've been doing local SEO and lead generation, I always targeted phrases plus local modifier, it was very rare that I ever went after just a search query without a local modifier. And now we're able to start getting results in ranking, in the maps pack for just like a single phrase terms.

This guy, the cab service is getting exposure and clicks from taxi and cab. That's it. One single word. Two years ago, I would have never even attempted to rank for something like that. It would have always been taxi service plus a city, or city plus taxi. You guys get what I'm saying.

Anyways, I just wanted to point out how effective it is. It's really crazy. Then, I started in another case studies for a handyman. It's located in Tennessee and I'm gonna be building that out. I'm actually just started building the assets for that this week. I'm gonna be updating some content as I start getting some results for that.

But the reason why I'm pointing that out is, for those of you that aren't in Local GMB Pro yet, get into it. It's absolutely fabulous. It works like crazy. Those of you that are in Local GMB Pro, I'm gonna be adding a second case study. It's not gonna be probably as in-depth as what I've done for Mario's, but I'm definitely gonna be adding some in there. It's right at my own. It's a handyman, so it's a contractor. So that's much more my speed.

The reason why I started telling you this, guys, I'm just gonna grab the screen real quick, and then I've got something else I wanna share too, if we've got time. If we don't, then I'll just keep moving. This is Google Adwords keyword– or excuse me, the ad preview and diagnosis tool. I'm not running ads for this business, but I was just using this to show you guys, if you can take a look.

This Stuff Works
I've just registered this GMB on Sunday of this week. Searching a single keyword phrase, look at that guys, “handyman in Arlington, Tennessee.” I've got it set up for mobile and he's ranked number two. Jimmy Lanes Handyman Services. That's the company. So that's fabulous, right? So that's handyman, which is one singular phrase, and this just happened in less than five days, or less than four days. It's only been four days since I verified the GMB.

Let's click again and we'll check “handyman service.” Look at that, number one. Look at that. It's freakin' crazy, guys. The guy doesn't have a website or anything. His website is this now: jlhmservices.business.site. That's a Google site, guys, from Google My Business. So I added some content to it. I haven't done anything else at all. Nothing. You can see already were ranked in, which is crazy.

The reason I knew this is, I wasn't expecting this, I wasn't even actually looking for this because I haven't done anything else yet. I haven't optimized this GMB listing or anything. All I did was register it and put content on the GMB website. That's all that's been done and you can see it's already ranking. There's two primary keywords: handyman and handyman service. Now there's a rack of other keywords that we're gonna be optimizing for as well, but that's really good. I just wanted to kind of point that out.

I've mentioned this before, I'd done the same thing with a tree service site recently. I registered it, and within an hour, it was, boom, number one for the two primary keywords in the 3-pack. That's absolutely insane, guys.

So this stuff works. If you're not excited yet, get excited. So that's what I wanted to share about that. There was something else I was going to share and I can't remember what it was now.

Do we have time? Have you guys looked at the …

Adam: Yeah. We got a few questions, but, yeah, let's go ahead and keep rolling and then into questions.

Bradley: I got one more. I wanna roll out to you guys, something that I've just started experimenting with. I haven't even had a chance yet to see. Let's see if, I guess, I'm gonna start another incognito window. All right. You guys are seeing my full screen, right?

Adam: We're seeing your desktop.

Bradley: Okay, good. All right. I want to show something else to you guys that I just started playing with. For example … Oh, you know what? I wonder what … Oh, I'm signed in and I'm on incognito window. Let me sign out of that real quick. I guess you can't open two instances of incognito windows without them being signed in. That's crazy. All right. Would you stop with this?

Okay. Anyways, try again. It's not showing it. I'll be damned. Okay. Well, it's not going to show it now. But what I was trying to show was, let's see if we can find it for my company. Okay. So it's showing here. All right.

Freebase (Semantic Database) For Entities

So what I wanna show here guys is, when you see something that pops up for a brand search, and the reason why I was searching for my name just a minute ago is because I'm also considered an entity in Google semantic database. Me, Bradley Benner, is also considered an entity. I was talking to Marco or telling Marco about this the other day. I'm testing some stuff, I'm not going to get into it, it's more Mastermind level stuff, that I'm gonna get in as far as what I'm testing but it involves this stuff. And this is really crazy.

This Stuff Works
Several years ago when Google started to apply the semantics databases or semantic technology to their algorithm, their search engine, one of the things that they used is a semantic database as a resource for sourcing data. It was Freebase, right? That's what it's called, Marco? Freebase, not Firebase, right? It was Freebase?

Marco: Freebase.

Bradley: Okay. So Freebase was one of the places … I learned this back in I think 2013 when I was at the Network Empire Certification event. I was learning about from Kevin Pauly about semantic technology and how it applied to search. One of the things that we had access to at the point, at that time was called Freebase.

It was a semantic database that you could literally go in and enter entities. You could add entities, people, places, things, products, services, that kind of stuff. It was heavily moderated, so it wasn't for spamming. But if you could validate, if you could go in and enter data and it could be validated on the web, then the moderators would enter it into the semantic database.

Well, I did this way back in 2013, now since then Freebase, yeah, Freebase has been bought out by Google and it's no longer available for us to add data to and things like that. I don't know if it's still in the background. But there is a similar service called CrunchBase. CrunchBase is, I don't know if Google owns that or not, probably, I don't think it does, but it is also something that gets sourced for semantics data. So that's something that you guys could attempt to do this with as well.

But what I wanted to show was when you do a brand search, if you see this kind of a box right here, this means it's a semantic entity in Google's database. Right? So you can see that it's showing: founder Bradley Benner. If I open that link in a new tab, okay, so now it's showing, you can see the Bradley Benner is coming up as a semantic entity. You guys see that? So, “Organization founded, Big Bamboo Marketing,” which is known as a semantic entity.

You see this little line of … I know it's probably really small on your side, let me zoom in a little bit guys. But right here where it says “Do you manage the online presence for Big Bamboo Marketing?” I've already claimed … You have to go jump through some hoops. I don't know if I still have an open house. No, I probably don't. I've already claimed and got verified for Bradley Bennett for my own personal brand.

I just started testing this last week. Essentially what happens is when you click on this little button or this little link where it says “Do you manage the online presence for Big Bamboo Marketing?”, you click that and that takes you to posts.google.com. This allows you to enhance your presence on Google and you can get verified, and then you can post directly to Google search. Literally, you can create posts that instantly get published on Google search. It's not on a website. It's not on a Blogger profile. It's not on a G site. It's not in GMB or Google My Business. It's literally publishing direct to Google search results.

As long as you get verified, you can post out directly to Google search from that profile. That can be a brand, a brand identity or it could be a personal entity, it could be either one. To get verified, what it's gonna do is, well, first of all, you got to sign in to the Google account.

This Stuff Works
I wish I had … I should have taken screenshots of it, guys, when I was going through the process because I've done it twice now. I did it from my own brand last week. ClickFunnels. Thanks, ClickFunnels. I appreciate you interrupting me. Okay. Anyways, I did it for my own brand last week, which is why it doesn't have that line of code there or text under there that says do you you know manage this brand or whatever because I already claimed that.

But essentially what it does, when you go through the claiming process, what it first tells you to do is … Let's go back here. It tells you to, well, sign in with the account that you want to claim it under. I highly recommend if you have a G suite account, if it's for a brand, you use the same G suite account domain is attached to for that brand. If it's for a personal brand, then obviously, sign in with your personal Gmail account first. Then, that's what you want to click, is that.

Then what it does is, the first thing it asks you to do, and it asks you a question: Are you the brand? Are you trying to claim the brand or the profile in Google? Are you that person or a representative of that brand? Are you that brand–, I'm sorry, I said brand, but it says entity. “Are you the entity?” So you first say yes or no. “If it's no, are you a representative of the entity?” For my personal brand, I said, yes, I'm the entity for Big Bamboo Marketing. No, I'm a representative of the entity.

Then if it's for in a company, then it asks you for documentation to prove that you have are authorized to represent that brand, or that entity, excuse me. So you have to upload some corporate documents. You have to define your title or your role at the business. Then what it asks you to do is, come right here. And you see the share button, guys. You get a special Google link for that. If you copy that link, then you have to add that link into the form when you're trying to get verified.

Then you have to go through and take in all of this … You have to go into … It says two to five profiles that show up for that search for, on the first page of that search query.

In my case, I logged into Yelp. In fact, I think I still have all this open back here. Oh, no, I already shut it down. Anyways, I logged into Yelp, I logged into Manta, I logged into Alignable, I logged in the Facebook, and I logged into LinkedIn. I've only attempted this twice, guys. In both times I've done all five profiles. It gives you five different sections that what they want you to do is grab the URL of the link itself, which is a verified profile for that entity, according to Google.

It tells you to copy the URL, then paste the URL. Then be logged into it and show that you're logged in and have editing capability or editing rights for that profile. And take a screenshot.

So you paste the URL and then there's a button to upload a screenshot that shows that you have editing capabilities. You do this for two to five profiles that are listed on the search result page for that brand or that entity, excuse me. Because remember, it could be a person, it could be a brand.

Once you do that, then the last thing it asks you to do is to take a selfie holding an ID, a government issued ID. So a passport, driver's license, something like that. So that they can see that it's you and that you are indeed who you say you are. I just took a screenshot of, excuse me, a selfie with my phone holding up my driver's license and I submitted it. I was able to get verified for Bradley Benner, But I just submitted all this stuff for Big Bamboo Marketing today.

Now like I said, one of the things is, it will give you the ability, once you've been verified, to go in and actually post directly to Google and to control what shows up to a degree. It allows you to control what shows in the knowledge panel.

I just kind of wanted to point that out. This is something, in the MasterMIND, I'm going to be talking about, I'm testing some stuff with this right now that I'm gonna be sharing in the MasterMIND guys. but I'm certainly not going to share that here on Hump Day Hangouts, but I did want to kind of point this out.

For any of you guys that haven't haven't seen this yet, first of all, go register your businesses or the businesses that you manage in CrunchBase. Give it some time because it's likely that within a few weeks, couple months, whatever, I don't know how quick Google is in recognizing entities, but you should start to see this entity panel show up, It's not a knowledge panel, right? It's an entity panel. I don't know that that's the official name. That's what I'm calling it.

But when you see that, that gives you the ability then to go in and claim that for the business or have the business owner do it. You could even create that as a premium service. But this gives you the ability to protect your brand. Do this for your own company. Do this for your own entity, your own personal entity. Right? Because that protects it and it gives you the ability to control what people are going to see direct from Google, to a degree, right?

This Stuff Works
Again, there's a lot of nasty stuff that I think we can do with this. I'm just starting to test it now. Again, I just would encourage you guys to go play around with that. Okay.

Adam: Nice. [Crosstalk 00:24:02] Go ahead.

Marco: Yeah. Freebase went into WikiData and that's even worse trying to get into.

Marco: Remember how we tried to get our stuff in there-?

Bradley: Yeah. They always moderate it out, close the account.

Marco: Yeah. They shut it down for spam.

Bradley: Yeah. Anyways, guys, I just wanted to point that out. I thought it was really cool. I just started, I think actually if I go right now to post … It says get verified but I'm already verified. So I'm not sure how you access that. Anyways, I'll play with this more and maybe I'll share with you guys a little bit later. I want to figure out a way to actually … There's a way to post to it, but I'm not sure. Maybe I'd just do a brand search while I'm logged into that account. That might be it, actually. That's not shown right now. So I'm not sure. I why wonder if it has to be capitalized though. That's what it did on the other one. No. I still got some more investigating to do. But I've been playing with the guys and I'll let you know what I find.

All right. So let's get into some questions, if you guys are cool with that. Any other announcements or anything?

Hernan: I think we're good.

Marco: POFU Live, man.

Bradley: Yeah. POFU Live. We're gonna be getting into a lot of business scaling things. Then I had one of our some followers, Kelly actually reach out. She's in a specific business type and she was like, “Would your POFU Live apply to this particular business type?” and I actually had to tell her no, because we're talking about how to really build and scale a local marketing agency, local consultant agency. That's really what the bulk of the training is gonna be or the POFU Live event is gonna be about, guys.

Is It Against Google's Terms of Service When You Put Links Inside A GMB Post?

Okay. Paul's up. He says, “Hey guys. Recently I was told by someone that when, or excuse me, that when you put links in your post, your GMB posts, that is against Google's terms and services. Is this true? I have not been able to find it in the Terms of Service. If it is true, why would Google make those links inside your post clickable live links?”

This Stuff Works
Yeah. Paul, as far as I know, that's just in another internet rumor. That's why I commented yesterday when I saw you post this question about this, because I specifically went into Google's help files and took a look at this and this is talking specifically about Google My Business posts. It talks about what's allowed and what's not allowed. It doesn't say anything about external links. It just says you can't link the stuff that is malware viruses or other harmful software, or links to sites that are irrelevant to the business. That's all it says. Other than that, it seems like we can post pretty much anything we want.

It should be content that's relevant to the business. If you're linking out to stuff, it should be relevant to the business as well. But that's as far as, I mean, that's pretty much all it says. So I'm pretty sure that's just another internet rumor.

But it must be true, I heard it online.

Marco: Yeah. It's actually the types of links. If you're doing pharma, if you're doing gambling, if you're doing supplements that aren't verified, that type of stuff, yeah you're gonna get hit for that. But as long as you're doing stuff with your company and for your company and you're linking to all the stuff that's related to your company, now we haven't run into any trouble. So whoever said that is full of shit.

Google Testing Lazy Load For GMB Images And Embeds

Bradley: Yeah. Okay. Scott's up. He says, “FYI, Google is experimenting with Lazy Load for images and embeds as built-in support in the Chrome browser.” Okay. “This will improve page load speed for pages with maps and YouTube embeds more here.” Oh, that's kind of cool. That's kind of cool. All right. I'll take a look at that later. Thank you, Scott.

Will The AMP Plugin Runs Well With The Project Supremacy Plugin?

This will be a short webinar today. Oh, it's already 4:30 because of my rambling ass. All right. Dan, right? He says, “Hey guys. I was going to add the AMP plug-in but I was concerned about something. I have a plug-in on my site Project Supremacy, which does all the schema markup for my website. Will the AMP plugin get along with plug-in?”

As far as I know. But, Marco, what do you say?

Marco: Yeah. We don't schema with the AMP plugin unless you add the little tricks that I did a video on, but it shouldn't have a problem. Now plug-ins will conflict and if it does then just don't use it. I mean, it's as simple as that. But nothing beats tried but failed. Right, Dan? So go ahead, install it, see how it works you see how they get along and do the things that I mentioned in the video because that really works. It starts moving your website up in no time for keywords that you thought you could never rank for and it's just a simple tweak. Actually, Google gives you the things that you should tweak and they give you the code.

Bradley: Yeah. If you use the what search console or whatever in that rank or markup helper or something like that?

This Stuff Works
Marco: Yeah. It's all in there.

Bradley: Search console.

Marco: The video, yeah. In the group, the Facebook group, which is AMP Creators Mastermind, tells you how to use it.

Bradley: There you go. That's free guys, right?

Marco: It's totally free.

Hernan: It is.

Is MGYB Replacing Serpspace?

Bradley: All right. Sweet. Adam, how do we want to answer this? “Is MGYB replacing Serp Space?” No. Not yet. Not entirely.

Hernan: Yeah. That's a good question. Not yet. Not entirely. But we should have more information for you guys shortly.

Bradley: Yeah. More details coming. But the short answer is not entirely. Local GMP Pro, there you go. Thank you. Okay. Wow. Let's see. Thanks, Greg. Okay. Well, anything else we want to share, guys, because, I mean, I know we screwed up, didn't have a lot of questions because apparently, the redirect wasn't working. But you guys got anything you want to share or should we just wrap it up for the day?

Hernan: Yeah. I wanted to talk a little bit about POFU Live. Let me put the camera back on. Because we actually had a bunch of people asking us what's a whole deal of POFU Live and what's the main goal of it. I would say for the past, almost a year now, we decided that we wanted to go local. Right? That we wanted to go the local SEO/marketing route, number one. But also, number two, we also wanted to help you guys grow your digital marketing agencies and that's gonna be the main point around POFU Live, to be honest, to be completely honest.

We have these three pillars on Semantic Mastery, which are: number one, get more and better clients; number two, get those clients better and faster results so that they can stick and they can stay with you for a long time because they are happy with your work; and number three scale, outsource processes and also the mindset that is required behind that.

This Stuff Works
So those are basically the three pillars or main aspects that we're gonna be talking about POFU Live, which I think is gonna be pretty awesome. Not to mention all of the networking and everything that happens of those events that's usually, I wouldn't say neglected, but that's usually not the case when we're meeting virtually. Actually, we at Semantic Mastery as a group, we get a lot done when we meet in person.

Anyways, guys, get it. If you're part of the Semantic Mastery MasterMIND, we have a sweet deal. Actually, if you can buy a full year of Semantic Mastery MasterMIND, you will get a VIP ticket for free, which is a sweet deal. If you just wanna come, get your tickets because we're doing this for a really limited audience. We wanna keep it small. We wanna keep it really intimate and tight for a reason.

Yeah. It's gonna be pretty awesome. So I'm really excited about that.

Adam: Awesome. We had some people asking about where to stay and all that. All I can tell you is we're gonna be taken over an Airbnb house. Now what you do is up to yourselves but I would say try to buddy up with some people. Especially if you know people who are going or want to go, that's a great way to do it. We do it, obviously, because it's easy for logistics but also we get a lot done you know when we meet up like that or after hours.

Hernan: Yep, pretty awesome.

Bradley: Okay. I think I'm gonna show off a little bit more stuff here.

Hernan: It's all right.

Bradley: Because we have a little bit of time I think. This is just to expand on what I was talking about earlier with the GMB Pro stuff. I'm kinda on this kick right now just because it's working really well and because I'm working on all the prospecting, copy and stuff like that for the emails. I just recorded a VSL today for it and all that, so it's fresh on my mind.

Improved Engagement With GMB Posting

Anyways, two things I wanna show you. All right. Let me grab the screen again. All right. So this was the post I was talking about in the Facebook group, about the some of the keywords that we're ranking now for. Again, we talked about forgetting about ranking, don't concern yourself with ranking when doing the GMB Pro stuff, but old habits die hard and we're all still gonna do. It's funny because we had several people in the group that had purchased the product and then they said, “Well, I've been using the GMB Pro services now for a month, or have been you know doing performing the services, whatever, and I'm not seeing a ranking improvement.” Well, we all say in unison, “Stop worrying about rankings.”

But anyways, it just goes to show you that it does actually improve. Look at all the last one, 24-hour taxi near me is in the C position but all the rest of those are in A. Brand search, obviously, but look at that guys, 24-hour cab, 24-hour taxi, 24-hour taxi service, 24-hour taxi hyphenated, best taxi service, cab company, best taxi service near me, all number one position A in the maps across mobile, desktop, and maps for all those keywords.

Which is crazy because, again, I would have never even attempted to rank for those, well, it's rare that I would attempt to rank for short-tailed keywords like that, typically. I've always targeted with local modifiers. Anyways, I just wanted to point that out.

Then, this is what I was talking about earlier, this is the same business, Mario's Cab Service. You could see that these are the number of engagements in just the last month that has caused a click or some sort of action on the Google Maps listing, the Google My Business assets. Right?

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Look at these guys, taxi services. By the way, those of you guys that aren't targeting “near me” keywords, if this isn't proof right here that the “near me” keywords are absolutely critical, I'm not gonna show you all the other businesses that I manage, but in all of the GMB Insights now, I'm seeing more and more “near me” keywords in these top 10 that produced engagement or actions to the GMB listings.

I mean, there's three of them here alone, right? Taxi near me, cab companies near me, and then cab near me. You can see taxi and cab, in the last 20 or 30 days or whatever, one month, 28 days, or I don't know how they calculate that exactly, but he's got 16 clicks or engagements from taxi alone and 12, or excuse me, yeah, 12 from cab. Those are short tail keywords.

I mean, how else … That's kind of difficult to do with just straight SEO, guys, is my point. Right? Especially a company like this, this listing is only what, three months old now, maybe four, but I really didn't start doing much with it until about three months ago.

Marco, do you want to comment on that at all?

Marco: Yeah. My comments are still don't worry about rankings. That's a byproduct.

Bradley: Yeah.

Marco: The real action will come inside the GMB and you can see it. Right? How many calls, 51?

Bradley: Yeah. He's got 92 actions from 148 maps exposures or impressions. Think about that guys. Was that 60% engagement? That's freaking ridiculous. Now don't get me wrong. Sometimes I'll get engagement from organic. But what I found is the vast majority stuff is coming from Maps impressions, not from organic. Right?

Marco: Yeah, because his mobile related.

Bradley: That's right.

Marco: We're triggering the mobile algorithm. I mean, guys, it's really simple, the concept. Once you go in there, you're gonna kick yourself in the butt and say, “Why didn't I think of this myself?” Well, it takes time. That's stick intuitiveness. That's right. If you don't go in and if you don't play, and if you don't stay around long enough to chase it and to see what it does, then you're not gonna get anything out of it.

But if you look at this, man, it's just consistency. That's what Google is looking for in here. They tell you, if you go down to two photos, they tell you “add more photos” so that you know they want more pictures. Right? It says right there where the camera is, your photos, receive, and they ask you add more photos. Just give us more photos.

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Why? Because Google plays with those photos, right? They have facial recognition, they have image recognition software that they need to use. So the more unique photos that they get the better that their image and and facial recognition software can get. So you're doing them a favor and they do you a favor in return. That's how I see it.

The byproduct of all this, yes, your organic rankings will go up, your Map rankings will go up, but the action has to take place in the Google My Business listing.

Bradley: Yeah. Well, think about why, though, because one of the biggest rankings factors now guys is engagement, Click-thru rates and such like that. And it's true. It's very difficult to spoof mobile traffic. So if you're getting exposure and engagement from mobile devices because of GMB activity – GMB Pro methods, essentially – then that's going to naturally improve your organic rankings because it's engagement signals. Even if your organic rankings, again, aren't showing it upfront, consistent engagement through mobile devices to your GMB assets from searchers, Google searchers, that's going to improve your organic ranking because of the engagement signals. It's positive signal, right? Because it's not spoofed traffic. So that's part of the reason why. But it's super powerful.

What I was going to point out here was, like I was talking about the near me keywords. I just went to page two. I know this is saying less than 10 users. But still, look at the frequency, guys. The number of occurrences of near me type keywords: taxi near me, cab companies near me, cab near me. We go to this next page, look at all these near me keywords or in my area near me, right?

That's why I was saying, if you guys aren't targeting that, you're crazy. There's even templates inside the GMB Pro course for how to GMB post templates, content templates for near me keywords. It's very, very simple. All you do is swap out tokens with your desired keywords and, boom, you've got …

The reason why we're getting all these exposure for near me keywords, guys, is because my VA that posts in here has been targeting near me keywords in the posts. Right? Why? Because we know how powerful they are. We know that a lot of traffic is coming from that now those near me keywords. I'm not gonna reveal everything, but what I can show here is, you can see I've got her, she's only doing four post per week right now, or maybe five. I think she's doing five now.

But scroll through and you can see some of the type stuff where we talk about like, “Hey, if you just searched cabs near me and then look no further. Mario's Cab Service provides 24 hour taxi service.” See, now we're targeting multiple keywords in it. What is that, about a 40-word post, guys. It's about 40 words long and we're getting exposure and clicks and engagement from that. Does that make sense? Try that with your blog. Try posting a 40-word post on your blog and trying to get some traction from that. That's why we love this process, guys. It works really well.

Paul says, “I'm seeing more engagement with more posting on the GMBs. I'm posting on 12 businesses and it's hard to keep up.” Yeah, it is, Paul. Hire an VA.

Marco: And use our Autoposter, Paul.

Bradley: That's right.

Marco: It makes it really simple just to go in, schedule the post, drop the image in there, and everything is taken care of. Then you're free to go and scale your business. We always talk about that, Paul. Get away from working in your business and work on your business.

Bradley: That's right.

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Marco: Our Autoposter, which is available in Mgyb.co, it makes it a whole lot simple. We have videos that show how to use it. Don't go through the videos. Have the VA go through the videos so that they learn the process. That's how our VAs learn the process, the same way.

Bradley: Here's the thing. Paul, if you've got 12 businesses that you're doing that for, that's worth hiring a full-time VA for that. You could hire a VA, from the Philippines or something like that, pay him $150 a week. You could even potentially pay him less. But that would be a really good, that's a really good wage, $150 a week or salary, excuse me, for a Philippines VA. We've got dozens of them so I know.

I was gonna say, what we typically do, and we talk about this in Outsource Kingpin, guys, but what we do is we typically, well, first, we set up a hiring funnel, which screens out the tire kickers and the time wasters and such to where we only interview and spend time with those candidates that are extremely qualified and that have proven themselves to be able to follow explicit instructions. That's exactly what the hiring funnel is all about.

Again, all of this, we teach exactly the same process we use in Outsourced Kingpin. Okay. First of all, set up a hiring funnel, then put some VAs through it. The ones that come out on the other side, which you're gonna lose 80% of them, but which is good because those are people that you don't want to talk to because they can't follow instructions or they won't put forth the effort.

But the 20% or so that come through the other side, now you set up interviews with them, you chat with them. Find a good one that you communicate well with, they've already proven themselves being able to follow instructions, because they went through your hiring funnel, right? They wouldn't have even gotten the interview time with you had they not been able to follow instructions.

So the interview process, the key thing about that is who can you communicate with the best. Right? Who's the easiest to communicate with? That should be the deciding factor on whether or not, well, that and, obviously, ask them what their salary requirements are and such, and those kind of things. But I found it's best to hire those that you communicate the most fluently with, right? I think that's important.

Once you hire somebody like that, now what we do is, we usually put them on 30 days or depending on whether you're paying weekly or bi-weekly. I pay weekly and so we do 75% or whatever their agreed-upon salary is going to be, for the first month, that 75% wages. That's how I do it, because they're in training.

You hire them for, let's say, $150, 75% of that would be $120 a week that you would pay them to go through training. They could be trained in a week, and in week two they could start posting. Over the course of the next two weeks, you will have to kind of manage them a bit, give them constructive criticism, give them suggestions on how they can improve, you're gonna have to jump in and probably record several Screencast videos on things that you want to point out on how they could make this better and that better and ways to find different images and things like that, all that kind of stuff.

But you go through that process in that first month where you're paying them a reduced wage, so that by the end of 30 days they are proficient, they're competent, and they can handle it. Now you've got somebody that if you got 12 businesses, I don't know what you're charging for your services.

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I'm not going to reveal here publicly what I bill, but somebody asked just specifically what I've been charging to offer this service to clients. I've been testing different price points and I found one that seems to be accepted the most widely by my clients. It's a combination of both GMB posts, GMB optimization services which includes posting and citation building. But I also offer it for those that balk at that pricing a lower GMB posts only option.

But what I'm saying is, if you got 12 businesses for what I'm charging, that's a significant amount of money. To pay a VA $150 a week to do all that for you, Paul, so that you can go out and find more GMB Pro clients, that's what you should be doing. Right? That's what you should be doing.

Again, inside Local GMB Pro, guys, if you haven't already joined, well, the MasterMIND will get it too, but the prospecting training that I'm doing for that, you guys will have email, copy, and all that stuff that you can use, you should have it probably within the next two weeks or so.

Marco: Just so I can add to this, we will allow you to put a VA or two VAs through the training. I mean, we don't control the training to the extent that you can't have your VA access the training and go through it. Because you shouldn't have time to go through it. You should only have time to go and make more money. Your VAs have the time to go and train and go through it and go through the process. The only thing that you should be doing is checking up on them and making sure that they're doing the posts and the images the way that you want them to and the way that the training teaches them to.

So you could just put the training on fast-forward and go through the relevant things so that you can control the VAs that are doing it. That's only gonna take, what, an hour of your time to go through everything that they're doing instead of whatever time you're spending on this now.

Bradley: Cool. He's got two VAs already. He said he bought your course to hire VAs. Well, that's good, Paul. Hire another one. It sounds like, I don't know if your VA is doing your posting already. You say it's hard to keep up. Maybe it's hard to keep up managing your VAs and that's a very good problem to have too. Because that means that you're growing, right? You're scaling. If it's difficult for you to manage your VAs, guess what? It's time to hire a project manager, right?

Hernan: Oh, yeah.

Bradley: it's hard time to hire a project manager. One of the things I recommend in Outsource Kingpin is, if you've got a VA that has shown considerable skill and ambition, then promote within before hiring an external, an outside project manager. You can always promote.

Now don't get me wrong. Some VAs are incredibly good at executing tasks but not good at management. I know because I've promoted several VAs over the years to project managers just to have to demote them back to whatever their job duties were prior to being a project manager because they weren't able to manage. They weren't successful at managing others.

I'll be 100% honest, I'm not the best manager. I'm more of like a vision idea guy when it comes to managing. I'm not the best at that either. So that's part of the reason why I learned to hire project managers to get me out of the way. So that's something that I would suggest to you, Paul, is if you're having trouble.

Again, I don't know that, I'm just assuming. If you've got VAs already but you're saying you're having a hard time keeping up, then it's likely that you're spending more time managing than you should be, and that's a good indication that it's time to hire a project manager.

Marco: Or one of the two VAs, the best one, should be made project lead and the other one should be helping that VA with whatever the VA needs. So that VA should be giving instructions according to whatever your vision is and whatever you want. So you spend even less time with them. I mean, they should actually be that good where one of them can take the lead and say, “Okay. This is what we need to do. This is how we do it. What I need you to do, VA number two, is this, this, this, and that, and then together we're gonna kill this.”

Which is what I just did with our VAs. We actually have three. I put one in charge and I'm gonna see how that works. She's on probation for project lead or team lead. If she doesn't work out, I'll just try the next one, and the next one, and the next one until I find one. It usually works out. I mean, we have Jojo, who was awesome. We have Justin, who turned out to be a perfect project lead. We have Rosale, who's fabulous.

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I mean, we found some great people, guys. There's no reason, if you have our course, not to be able to. There's no reason not to be able to find them. Just fabulous VA who can manage the other VAs. But don't call the manager, just call them a team lead and pay them a little bit more.

Bradley: Yeah, and that's covered in Outsource Kingpin as well. There's team leaders. Team leader would be somewhat like, for example,, GMB, if you got VAs that are just doing GMB posts and that's their primary function and you promote one of them to be a team leader that all they're going to do is kind of manage that team and help to assist, help the individual VAs with whatever they need, get them stuff, organize data, organize project, stuff like that, that's a team leader. Because they're only really managing one job function or a limited set of job functions.

Whereas a project manager, that's more of like, that's a higher level. So that's a step above a team leader. Because a project manager doesn't necessarily have to know the mechanics or the details of how each and every task is performed like a team leader would. Because a project manager is more, it's a broader level and that they're more about making sure that stuff is getting done, that each individual tasks, job, function, or whatever is getting what they need, has what they need, that kind of stuff, making sure things are done on time.

So typically, a project manager can actually manage multiple team leaders. Right? Let the team leaders manage the teams. The project manager manages the team leaders. That might sound like, “Oh, shit. I'm building now an organization.” But guys, that's how you get the hell out of your own business and let it make money for you without you being there, it's by doing this kind of stuff, putting key personnel in place to replace what you are currently doing.

It's not hard to do, if you're scaling your business, even linearly, which is how most of us do it, where we go out, we get a couple clients, then we go set up the processes to get them the results, to provide fulfillment for the services, and that kind of stuff, and then we go out and start over again.

But really, if you can put people in place to remove yourself from the operation, because I guarantee, you're the bottleneck. Just like I am in my business and have been for many years, and so I'm trying to eliminate that or prevent that by delegating. Right? But if you pull yourself out of the business to where you can work on the prospecting and sales side of things, now you can potentially have exponential growth or geometric growth. Right? Because instead of doing what we all typically do, I'm 100% guilty of it, again, prospect, get a few clients, then turn prospecting off while I get everything set up and provide fulfillment, and then go back out and start the machine again and doing it in waves. Right? So it ebbs and flows, its peaks and valleys of getting new clients and not getting clients, getting new clients.

Instead, you could focus on continually keeping your pipeline full of prospects and, hopefully, sales while your team is managing and handling the fulfillment. Right? If you can keep that prospecting funnel going at all times, then you shouldn't have any of those ebbs and flows, or at least it should reduce that significantly. By the way, that's a lot of the stuff that we're gonna be teaching at POFU Live.

Okay. I think we're about wrapped up, guys. “The last thing,” Paul says, “is you guys are exactly right. Great advice to scale.” Well, you guys just got a little mini-POFU Live lesson today. So, all right.

Do you guys have anything else you want to add before we wrap it up?

Marco: No, I'm good.

Hernan: I'm good.

Adam: Good to go.

Bradley: All right. Thanks everybody for being here. We'll see you all next week. Thanks, guys.

Adam: Bye everyone.

Bradley: Bye.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191

By April

Click on the video above to watch Episode 191 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Adam: Hey everybody. Welcome to Hump Day Hangouts, episode 191, the question where I guarantee it, if you're watching this, you can get your question answered, because right now there are almost no questions because of a little error that somebody made. It's not important who, but let's go and say hello to everyone real quick. Hopefully, you're getting an announcement on YouTube or you're getting a notification. You might be watching this later, in which case, just ignore all this stuff about people making mistakes. Chris, how you doing, man?

Chris: Good. Happy to have summer finally in Europe.

Adam: Oh, nice. It's finally warming up there?

Chris: Yep.

Adam: Good deal, good deal. Hernan, how about you? Is it nice and cold down there?

Hernan: Yeah. Over here, it's freezing, man. I'm freezing my ass and overdressed, whatever, but I'm super excited to be here anyway, so that doesn't stop us.

Adam: Marco, you're not freezing your ass off, are you?

Marco: Never. Guys, for some reason, we're not transmitting this Hangout into the Google Plus page. It's still 190.

Bradley: That's my fault. Standby.

Adam: Got you. Well, we won't ask Bradley how he's doing, because I don't want to divide up his attention, but we do have a few announcements. Real quick, I wanted to say we're going to put the link on the page and you'll be able to find it in the description if you're watching this later on YouTube, but our live event is a go, The Semantic Mastery Live.

October, the weekend of October 20th, 21st, we've already announced one of the special guest speakers. In addition to seeing all of our lovely faces at some point during the event, also Jeffrey Smith of SEO Boot Camp will be joining us and we're going to have a couple more that we're holding back.

We're teasing it a little bit, but that is a go, so I'll pop the link on here if you want to go and grab your ticket now. Ticket prices are definitely going to go up as time goes on. We want to help out the people who jump on this early and it is capped at a total of 25. Don't put it off too long. It will be in the Washington DC area and we're getting ready to lock down our event venue probably in the next week or two.

Bradley: Page is updated.

Adam: All right. As far as other announcements, you guys, we got a lot. I'm going to pass it off. Marco, is there anything we want to say specifically?

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Marco: No. We're moving forward, guys. The Google My Business auto-poster is ready. It has some awesome features. People have a long way to catch up. I know there's some stuff being put out. It's [inaudible 00:02:42]. You can get an RSS feed on anyone who's in Syndication Academy or knows about us. You know how wicked RSS feeds can be, how they can help amplify your content, how they can help you with backlinks, but the most interesting thing we're doing is we're pulling in or we should have the ability in the next few days to pull in the RSS feed from the website so that all you would literally have to do is post from your website and you can amplify that content into post. If not, we do have the auto-poster, where you can go in and setup posts well ahead of time.

We also have YouTube views. That's currently working. It's working really well to push up videos, to get it ranked. Now, of course, once you start pushing videos, you should continue pushing videos to it to keep it ranked until it picks up its own steam. It'll pick up steam and stay where it's supposed to stay. It'll stay ranked. The great thing about this is that since it's real people, they'll interact with your channel, so they'll send all kinds of signals.

I keep telling people, the caveat in this is that you have to send them to a quality video. I always ask the question, “What's a quality video?” Well, a quality video, if you look at your competition as a video that has a bunch of likes, it has a bunch of watch time, it has a bunch of subscribers, that's a quality video. Look at what your competition is doing for that keyword and you mimic that, but do them one better. Better production, a better speaker, better audio quality, whatever it is that you need to do to grab the attention of your viewers.

There's so many things coming. Video carpet bomb is coming. We were just talking about it. The done for you Google My Business services, that's coming. The VA is almost trained. I'm working with her daily on this task. Cora reports are going to be available. What else do we have? Drive Stacks, guys. Drive Stacks, the Semantic Mastery way, with my original VA, the VA that I originally trained will be available through our marketplace. Market, it's coming. Just stay tuned. Keep coming back and we'll have news as everything develops, but we hope to have at least some of the products available by the end of the week. That'll be on you to send the email to let people know, “Hey, it's ready, so go get it.”

Adam: Awesome. Sorry about that. I was muted real quick. Also, I wanted to let everyone know, if you missed the webinar, we have a webinar replay. I'm not going to post the link here because if you're on our email list, then you are very special and you're going to get a link to check out the bundle, but there was a great webinar on Monday going into detail about how you can use some of the most powerful training that we have and really combine that.

We're going to have some more information coming out about that. We'll just post the link so you can go and grab that if you're interested in taking advantage. It's a special Fourth of July kind of holiday offer, and then we'll have a little bit, like I said, of followup in the coming days. A lot of people are taking some time off, heading out to the beach, doing whatever. If you got some time you can squeak away from the family or make an excuse, you might want to go check out the replay over the next couple of days.

Bradley: I can tell having changed Hump Day Hangouts from Wednesday to Tuesday for this week, we've got a lot less viewers on it right now than we typically do, so it's just timing. I'm glad that unfortunately, we didn't have all the questions directed to the right place this time. That's on our end, but we got a few questions. Do we have any other announcements, guys?

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Adam: I'm good. How about you guys?

Hernan: I just wanted to reiterate that go ahead and grab your tickets for the [inaudible 00:06:51] Live 2018 because it's going to depend on that. It's going to depend on that. I'm really looking forward to seeing you guys, so yeah, I just wanted to repeat that once again.

Adam: Okay, cool.

Bradley: That's it. We can get into it, huh?

Adam: Yeah, let's do it.

Bradley: Let's do it. All right, well, we don't have a lot of questions, so we're hoping that some of you guys that are here have some questions and you post them on the page. Again, that was our fault, but it is what it is, so we're going to run with what we got. I know Adam posted a couple questions that he yanked from one of the Facebook groups, so we'll start with those. I'll grab the screen.

Is It Possible To Spread Authority To Multiple Root Domains From One Authority Domain Via Subdomain Redirects?

All right, so from the Facebook group. “Looking for insights on an idea. I wanted to test this, but asking is more efficient. Is the following possible? I have site.com and site.com has authority.” IDA, DR, okay. “I have a sub-domain on site.com, subdomain1.site.com. Sub-domain carries authority from site, correct?” Carry domain authority, but not necessarily page authority, but you're right.

“Can I create a redirect from subdomain1.site.com to secondsite.com while site.com stays live and then secondsite.com gets authority from subdomain1.site.com?” Questions like this are hard to read. “Both secondsite.com and site have authority. In other words, is it possible to spread authority to multiple domains from one authority domain via sub-domain redirects?” Yes. “I'm doubting this works, but also read some things that indicate it might work.”

It does work. It does absolutely work. There's a little bit of a loss. That's called domain authority manipulation, guys. That's like 2012 stuff. That's the stuff that we did that worked really freaking well in like 2012, '13 timeframe. There's still a little bit of benefit to pushing domain authority, guys, but honestly, you can set that up. It will work. There's a little bit of a loss between redirects when pushing domain authority. It will absolutely increase your domain authority from your sub-domain that you direct to another root domain.

My point is, I'm not sure what your end goal is. Why do you want to push this domain authority to that other domain? Domain authority manipulation as a ranking factor is almost obsolete. I guess there might be some benefit to it, but you have to have really high DA numbers for that to really have an effect. It's much more about relevancy than it is about domain metrics, which are proprietary metrics, right? Marco, I'll let you comment on that a little bit, but again, look, if you want to do it, yes, it will help to boost domain authority from the second site.

There is a little bit of a loss, so what I'm saying is if you've got a 42 domain authority on your root domain and you try to push that over to a second site via sub-domain or any way you want to do it, it really doesn't matter, but via a sub-domain redirect, you'll likely fall somewhere in the 30s, the mid 30s with domain authority. It's not going to happen overnight. When I used to do a lot of domain authority manipulation, we used to do a lot of it. The maws numbers would refresh, I can't remember, I think it was every other month, every two months.

Marco: Every 90 days.

Bradley: Every 90 days. Okay. If we would do a redirect, like for example, we called it link laundering, and we'd do double 301 redirects from spam domains. We would go find expired domains that were on the closeout because they went through auction and they were really shitty, spammy domains. A lot of the times, they're Chinese domains that would have hundreds, sometimes thousands or even tens of thousands of sub-domains. The dropped domain would have tens of thousands, sometimes, anywhere between hundreds to tens of thousands of sub-domains.

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This is what we used to do and it worked really well. We would go buy a domain, buy one of those domains, and then we would set up a redirect script, a catch all or wild card redirect via HT access. We'd point the domain to a host, a C panel, and then we would set up an HT access file that would do a wild card sub-domain redirect to whatever we wanted to, and we would push domain authority.

We would do what's called a double 301 redirect, so we would redirect it through one domain first and then push it over to our final target URL. I'd get domains that had 55, 60 domain authority mostly because of all the accumulated domain authority from all the sub-domains, right? We'd do the redirect and then push it over to a brand new domain and I could get my domain authority to jump from one, which is a brand new registered domain, to mid-40s usually within one maws cycle refresh, but sometimes it would take two. It would take anywhere between 90 days, so three months, to six months, to see that kind of a push. Again, I've found over the years that using that is purely like a ranking method, which used to work phenomenally. It really is ineffective at this point.

The only thing I would suggest is like I said, or what I would add to this, is that if you have really high domain authority and you can push some of that to another domain, it will help it to respond better to other off page signals, but that's about it. Again, it's not something that I even bother doing anymore. I don't even look at domain authority and page authority numbers anymore, honestly. If you want to do it, it will work. Marco, what are your comments on this?

Marco: I would say he's better off concentrating on relevance. If they're relevant, then you can throw DA and domain authority and page authority out the window and push relevance. You could even throw a Drive Stack. Wherever you're directing, you could put a Drive Stack as buffer and redirect to the Drive Stack and the Drive Stack will then push the power over to the new site with even more relevance. In the Drive Stack, you could push just tons of relevance in there whether you want keyword relevance, what do you call it, keyword plus URL, brand plus keyword relevance. What you really want is that brand plus keyword relevance.

Bradley: Right.

Marco: What you want to become is you want to become the keyword for whatever that niche is, so when people start thinking about those keywords, they don't necessarily think about the keywords, but they think about your brand. This is where I tell people, Coca-Cola, Xerox, Band-Aid, Scotch Tape, all of these people have done fabulous branding where they become the brand for those keywords.

I know it's not simple to do and we don't have the deep pockets, but a way to start doing that is by relevance. How we do it, how we take advantage of it is by going into a Drive Stack and creating all of that keyword relevance which relates to the brand, and then we push maybe [inaudible 00:14:11] which will flow into the website, or maybe we'll go direct to the website. We'll go to the Google My Business thing.

There are so many ways to take advantage of this, but you're pushing relevance. Think metrics. DA is a third party metric. Trust flow and citation flow, third party metrics. We don't bother with that. What we look for is relevance and as long as the on page is tight on both websites, they will both benefit.

I could go even further, but then I'd be getting stuff that's only in RYS Academy Reloaded. I could start talking all kind of things about embeds and the nasty stuff that you can do with embeds, but again, as I always say, we'd be doing the people that pay for the information a disservice by giving it away for free.

Hernan: If I may add real quick, that was one of the main reasons, the spam, when we just throw spam on the domain, we'll rank. We will get higher domain authority, or we would do the sub-domain manipulation and whatnot, and that was one of the reasons why we stopped paying attention that much to domain authority and page authority, because they were so easy to manipulate.

That's why we migrated to [inaudible 00:15:28] initially, and then we had to develop, as Marco was saying, relevancy and trust and authority as our own metics, our own way of doing things, because it was so easy. Again, you would have these Chinese domains with, I don't know, 60 domain authority, and they were all spam. That's one of the reasons, one of the many reasons that we stopped going through those domains.

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Also, because maws will start delaying the updates and whatnot, and at some point it became a lot like waiting the page rank update, the public page rank update from Google that would go out every month or so. It became like that, so we stopped paying attention to that altogether and we started focusing a lot more on rankings and actual results.

Bradley: Again, yeah, it'll work, and what I would recommend if you were trying to push it a second site anyway, guys, remember, if you push domain authority to a sub-domain, it will benefit the entire domain. Remember, domain authority, it's a site-wide or domain-wide, including all sub-domains, including all inner pages and posts, all of them will benefit from that, will receive the same domain authority.

Instead of pushing from a redirect to a secondsite.com, you could push to a non-indexed sub-domain on that secondsite.com, all right? You do that so that you can set up a sub-domain. You don't even need to really put a piece of content up on it, but you could. You could set an HTML file to say no index or whatever, and then just point all of it to that specific sub-domain because it will benefit the root without people really being able to see what you're doing.

Again, I really just think that's a waste of time unless you've got some massive amount of authority on your first site that you're trying to push, in case it would help a little bit, but you'd have to be really, really high domain authority numbers for that to make much difference now in my opinion based on how the algorithm works now.

Do You Pay For Articles Or Use A Plugin To Pull In Content?

All right, Adam, the next one that he posted was, “Do you guys pay for articles or use a plugin to pull in content? Looking for an alternative for test site than buying articles.” Yeah, content curation. We have a training course specifically all about that. It's what I've been using. I had to figure out a way to develop content for my clients that was cost-effective and efficient without having to be subject matter experts, so I developed a process years ago that I've been using ever since 2012.

We've got it as a product right now called Content Kingpin, but that's the same exact content production process that I used for my own agency and countless amount of our members and students have also implemented that into their business for their primary content methods. We just get across the board good results from even our members that have implemented it, as well, or adopted that process, because it works.

It's basically hands-free content marketing. You could teach a VA to do it, and they don't have to be subject matter experts. All they have to do is be able to identify and locate content, authority content or just good, relevant content about whatever topic they're going to be blogging about and then organizing that content in a logical manner and injecting a small amount of their own commentary. That content is more efficient and way better than any sort of shitty content, farmed content that you could buy from the dime a dozen content farms that are out there, that is just spun, rehashed garbage.

Guys, that's all the content farms do. They don't write original content. Even if they do, they're not subject matter experts. If they are, you're going to pay a premium for it, but even then, a lot of times, guys, all they do is do mashups where they'll go, scrape five or 10 articles or whatever about whatever topic it is that you requested the article for, and then they'll put bits and pieces of each article, put them through a spinner, and sometimes they'll manually edit the spin text or the output file to where it's a little bit more readable, but a lot of those content farms, you'll get a lot of errors and stuff that you can clearly see that a spinner was used and they didn't take the time to manually edit it.

My point is you're not really buying original content from content farms, anyway. You're buying garbage. You're much better off using curated content where you can reference and cite other people's authority content that is highly relevant from subject matter experts and you're giving them credit via the attribution link. You're citing the source, which is required and ethical. It's the ethical thing to do.

Now, you've got good content from subject matter experts that you're quoting on your own site, giving them credit, and injecting your own commentary. Again, a VA can do that. That's why we call it Content Kingpin Hands-Free Content Marketing, because it truly is. You can generate a stream or revenue just from selling content marketing services and managing it. It just requires a very, very small amount of management.

Again, that training, Content Kingpin, teaches exactly how to hire the VAs, what to look for, what type of output production you should expect, what to pay them, how to manage it, all of that, guys. All of that is covered in great detail in that course. I highly recommend anybody that needs content for their clients or their own assets, their own digital assets, check that out because it's the exact same method we use, all right?

Do We Have To Worry About Stock Photo Copyright Issues When Posting To Social Media Like Twitter?

Jeff, what's up, Jeff? He says, “Do we have to worry about stock photo copyright issues when posting to social media, like Twitter, the same way we do with our website?” I don't know, Jeff. I wish I did. I wish I had definitive answer. Maybe somebody else on here knows. Anybody?

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Hernan: I had some issues when it comes to posting on Facebook, so yeah, short answer is yeah, because I had to take down an ad that was performing super well just because I was lazy and I didn't check the stock photos stuff. The actual owner of the photo contacted me and said, “Hey dude, you need to take off the ad,” and I lost the entire social proof and everything on the Facebook side of things.

Yeah, short answer is yes because you can get in trouble. It doesn't really matter if you're using it on Twitter, Google. Google, maybe you would have a bigger exposure because you're being indexed, but on Twitter, people can still see it, right? I think it's just a matter of photos are still an asset, so it's like you saying a piece of a song or a piece of a movie, something like that, all of that is copyrighted. You need to have that in mind, no matter where you're using it.

When you're doing it on your website, you're a bit more exposed because anyone can get access to that, while on Twitter it's not the case, but just to avoid issues, I would say don't do it. Plus, there are so many deals and having stock photos has become really, really cheap. If you go to [inaudible 00:22:51] for example, you can get deals, like, I don't know, for 100 photos for 10 bucks or something like that. It's not even worth the trouble of getting through it.

Bradley: Yeah. Yeah, and usually for my clients, what I have them do is I use StockFresh.com. That's our primary stock photo site, and so I just have my clients go setup an account or I set it up for them in their name and then I send them the login details and then they go in and fund it by just purchasing credits. We usually purchase 100 credits at a time. I think it's $79 or something like that at Stock Fresh. It's not bad. It's decent.

Every couple of months or so, my curators, my VAs who are doing all of the content marketing for my clients will contact me and say, “Hey, we need this account refilled,” and I'll just contact the client and say, “Hey, I need you to add another $100, refill the account with credits.” That's it. That's how it works, and that's just to be safe.

That's because I've been hit with extortion letters from Getty Images and their various subsidiaries and I've had to pay fines, copyright fines, settlement fees, basically for not having each client having their own licenses. In other words, even if I had my own account for my marketing agency with stock photos, if I published those stock photos on clients' websites, the client needs to have a license for that photo. Even though I did it on their behalf, I was the license holder, not the client.

I've had to pay settlement fees for copyright infringement issues for client sites that they received the extortion letter, but I paid it on their behalf because it was my fault for not having them setup properly. That's why I talk about that, again, in the Content Kingpin training that I was just talking about, I go into great detail about all of that because it's very, very important. I would follow Hernan's advice about social media and really try to have proper licensing for photos that you're using.

Hernan: Yeah. Yeah, I would do that, too, and for example, there's some websites that they're explicitly royalty-free photos like Flickr, for example. You can search for royalty-free photos, then I think Unsplash.com, Unsplash.com. There's another called Pixabay.com. Those are all royalty-free photos, but you're limited to what you can find over there.

Sometimes for ads it will work, but if I'm looking for a specific way or specific photo that will convey a specific message that I want to send, then it wouldn't work, so I'll need to go out and actually purchase the picture. It's specifically important with social media. Twitter has become super, super visual. If you go through the Twitter app on mobile, it's super visual, so photos play a big role.

Would SEO Content Be Okay Or Should You Use The Research Quality Content For An Affiliate Money Site?

Bradley: Okay, Dominick's up. What's up, Dominick? He says, “I need some good content for an affiliate money site. I've tried Natasha Nixon, but it's a little pricey. Would SEO content be okay or should I use the research quality content?”

No, if it's for a money site, I would recommend that you do authority content because the SEO content is exactly what I just mentioned about a content farm. That's what it is. It's spun shit. It's garbage. I can tell you that. That's to be used for link building and stuff like that. It's not money site content. I could tell you that even the authority content that you purchase sometimes isn't going to be very good.

For the most part, I've had good experiences with Natasha Nixon for authority content, but the last article I got was complete garbage. It was for Mario's Cab Service for the GMB Pro case study, and it was complete garbage. I ordered a 1500 word authority content article, paid like $120 for it, and it was complete garbage. I had to go through and manually edit. If I had time, I would've requested a rewrite, but I didn't because I wanted to get it up, so I just edited about 500 or 600 words of it myself and then used that as the actual GMB website article.

Again, guys, remember, your best bet, Dominick, if you need really good authority type content or money site content on a regular basis would be to hire your own writer from Upwork or something. That is a much better way than going to the content producers. Honestly, you're better off developing a one on one relationship with an individual writer.

Here's the thing. Well, most of my writers are now curators, but I still can rely on them for article writing at times, but most of the stuff we do is like I said, curating for blog posts and such. The idea is once you've developed a relationship with a particular writer, you get to know their voice, so to speak and how they write, and you can help to mold or shape how you want them to write for particular clients, for example. That's the benefit of doing it.

One of the other benefits of having a relationship with an individual writer is that a lot of times, you get better treatment. You don't have to wait in queue for a week to get a piece of content back, that kind of stuff. You can have direct message. I use Upwork a lot. There's desktop notifications and all that kind of stuff, so I recommend doing that.

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If you're going to buy it from a content farm, Natasha Nixon being one of them, then authority content is your better bet. It is a bit more expensive, but again, for money sites, I don't recommend putting up any kind of SEO articles because they're literally trash. It's junk. You yourself will spend more time editing them and making them readable than it's worth. If that's the case, why not just write it yourself? Anybody want to comment on that?

Hernan: Yeah. Real quick, I totally agree with what you're saying, Bradley, in terms of having someone that you can always refer to, even further if you're offering this on a regular basis. I think that there's some types of professionals, if you would, or some types of work that you always need stuff done, for example, graphic design, that you would be better off just hiring somebody to do graphic design.

For example, on our end, we hire a graphic designer. He would take over the entire graphic design side of things. He would do thumbnails for YouTube. He would do this and he would do that. He already knows how we work and what types of things we want and if we need a logo, we ask him for it, and if we need banners, sometimes he would do it.

I think that's part of the team that you want to start putting together. That's part of the team because you're providing service and if you're providing content creation services for your clients, that's something that you really want to have in mind. For example, if you're doing, I don't know, video services, right, you're doing YouTube services, maybe you need a video editor or maybe you need the tools to actually provide the client with a good service. That will position yourself as a much more valuable asset because you have the tools.

It's not like you're getting out there and grabbing the content, the articles, the logos from what everyone else is doing. You become a much more valuable asset because you're developing your own team. I think that having that long-term relationship and having that long-term view when it comes to the collaborators that work with you, people that help you, helps a lot, helps you save time, money, and helps you position yourself better.

Bradley: Yeah, and the last thing about that I want to mention is I said earlier about you get to know a writer's voice, and that's good because especially if you're providing content for your clients, then you already know what the quality is going to be. When you buy content from places like content farms or a Natasha Nixon, even when you're buying the authority content which costs more money, you don't know which writer's going to get it, so you don't know what the quality's going to be like.

The tone of the writing can be different from article to article, can be vastly different. If you're providing content for webpages, not posts, but pages for client sites, you want consistency in tone because you don't want one page to have a tone that's vastly different than another page, because it would be off putting to a visitor. Again, you get to know how the writer writes. You get to come to expect a certain level of quality, a certain tone, a certain voice to speak. That kind of stuff makes you more confident in being able to sell content marketing, right? Good question there, Dom. A great question, actually.

Vincent, doesn't look much of a question. Let's see if there's a comment somewhere. No. Okay, so, well, congratulations. I don't know what this means.

Adam: Oh, you'll see it in a minute. He posted after that.

Does Adding A PR Link Helps In Generating Review Snippets Of A GMB Review Page?

Bradley: Okay, cool, cool. Let's see. “Hey guys. Do you know if adding a PR link to our GMB review page will cause our GMB listing to show a review snippet as shown below?”

No. Adding a PR link to your review page, no. This is a maps thing. You have to have I think five, at least it used to be, you had to have a minimum of five ratings for the stars to show. I think that's still the case. This is a maps listing that you show here in the picture, so that's not something that we can manipulate by adding code because we can't add code to the maps profile.

You can on a website. You can have structured data for review schema, but we can't do that in the maps profile. The maps profile will show review stars once you have a total of five reviews. Whatever the star ratings are is irrelevant. Your ratings stars will show up once you have a total of five reviews. Does that make sense? That's it. It's not something that you can force or trigger by linking to it or adding code because you can't edit the code of the GMB or maps profile like you could on a website, right? You just need to get five reviews.

Who Do You Recommend For Google Phone Verified Accounts?

Okay, Jim's up. He says, “Hey, SM team. I'm glad you were able to hang out during the holiday week.” Yeah, us, too. We've only missed one in 191 episodes and it was a scheduled miss. “I know you've spoken about Google phone verified accounts in the past a lot, but I was wondering who you'd recommend of late. Also, is it worth paying $3 per account for aged accounts instead of 35 cent per newer account? Have you had better ratio on sites sticking with the older accounts?”

I buy aged accounts for very particular projects. Let's put it this way. I've bought some aged accounts. I haven't tested, I haven't setup an actual test to test a brand new account versus an aged account anytime in the last three or four years, so I don't know if having an aged account really makes a difference or not. I can't tell definitively.

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People seem to think it does make a difference. There's probably some evidence out there to support that. I would just assume that that may be the case. For very particular accounts or projects, campaigns, whatever, I will sometimes buy the aged accounts and I'll pay as much as $50 per account depending on how old it is. I've bought some 12 year old created in 2006 Google accounts and I've paid as much as $50 per account for those, and then I still had one of them terminated rather quickly, which pissed me off.

I can't tell you, Jim, whether it's really worth it or not. Maybe some other people have some data to prove one way or the other. I don't. Usually, guys, we try to test everything to give you a definitive answer and this is something I have not tested. Adam, or excuse me, Hernan and or Marco, have either of you have any data to back up one way or the other?

Hernan: No, not on my end, honestly.

Marco: No, I don't think it makes a difference.

Bradley: Okay. Yeah, I didn't think so. Honestly, I know people say it does. Jim, I would say proceed at your own risk, whichever way you want, but this is the guy that I'm recommending right now for my aged accounts. [inaudible 00:35:52] is his name. At least that's what I think it is, BulkPVA.com. I still use him. He's really responsive on Skype if you connect with him on Skype, and if you go to contact, I think his Skype username is right there. Yeah, it is, BulkPVA.com. You can email him, all that. Just tell him I sent you. He knows because I've referred a lot of people to him.

He usually takes very good care of us, as well as anytime accounts get terminated and stuff, if they're new, obviously if you have accounts terminated two weeks after he delivers them to you, that's your fault, but if they're within three days, within 72 hours or something like that, see, look, it takes 24 to 72 hours to deliver each order. Let's see. After delivery of accounts, if the account is banned within 48 hours, replacements will be given to you.

What I do is whenever we order a new batch, and a lot of these, I buy the double phone verified YouTube accounts, and we do that because we do a lot of video spam for clients and all kinds of stuff, and I've got a VA that runs a video spam tool, Ab's Video Carpet Blitz tool. We have to have dozens, if not 100 plus YouTube accounts at all times. Obviously, because we're doing a shit ton of spam, a lot of accounts get terminated from overuse, and so I buy accounts from this guy all the time.

What I do is my VA will go in and immediately open up Browseo and just start adding profiles and logging in to bind it to his IP, but they each have their own browsing session because they're all separated or segregated via Browseo, which you can do that with Ghost Browser, I think is another one. It doesn't have to be Browseo, guys. It doesn't matter. All I'm saying is the best way to get these accounts to stick is to bind them to your IP, but make sure they have their own unique browsing session in history.

Start allowing cookies to accrue and search history and allow Google and the websites that that profile visits start to build a customer profile, like an avatar or whatever, for that particular profile. In other words, you want it to look real, and so one of the things that I've found is these bulk accounts, when you buy them, if you do a hard reset on your browser to clear all cache and cookies and then log into four, five, six accounts from the same IP all from a 100% virgin browsing session each time you do it, that's going to look spammy and those accounts tend to get terminated.

If you log into each of them, even from the same IP, as long as they have their own unique browsing sessions that maintain, they stay, in other words they don't get wiped clean and then use that same IP to log into another profile, with Browseo or Ghost Browser or any number of those apps that do that that will keep browsing sessions per profile, that's a much better way to do it. That tends not to trigger the red flags that do from using 100% clean browsing sessions each time. Hopefully that makes sense. This is the guy I still recommend. Just tell him I sent you only because he tends to take care of the people that we send to him. You get put the top of his priority list, all right? That was another good question.

Would You Recommend Making The Least Number Of Location Pages For Each Facebook Accounts?

Oh, cool, we're almost out of time, almost out of questions. Marco says from YouTube, [inaudible 00:39:23], “For multiple location websites, I know normally you guys recommend having one ring of social media that is going to syndicate posts, but in Facebook, you can have multiple location pages linked to one account. Would you recommend making at least the Facebook accounts for every location at least?”

Yeah, you can. Honestly, I would, because multiple location businesses should each have their own Facebook page. Each location should have its own Facebook page, so yeah, absolutely. What I was talking about was a branded Tumblr, a branded Blogger, a branded WordPress, and all the other web twos and stuff that we syndicate and we use as part of the syndication networks. You really only need one branded network that you can publish content to from the root domain, from the blog that's typically going to be on the root domain. Essentially you can silo the root domain to have categories for each one of the locations.

Let's say you got six locations. I would set up a category for each location, and then what I would do is publish content, just publish posts from the blog on the root site, make sure it's the correct category selected. When you're targeting, let's say location number one, you're going to optimize the content and have the call to action link, the link that you're going to be linking to that sub-domain site or location page, whatever, however you've got it configured, but that's going to be selected and placed into that location category, which helps to optimize it. You can do that for each location from the root blog. You don't need to have a separation syndication network for each location, but Facebook pages, you can have a separate location page and I would encourage that because that's a powerful citation.

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That's the thing, guys. When it comes to any of the [inaudible 00:41:20]. I'm sorry. I'll come back to that question, Vincent. I got sidetracked. The other thing about this is if you have a particular location that is not responding as well to the blog post, the syndication from the root domain, then you can always go in and setup a location specific syndication network where you would just use the same branding, but you would add a local modifier.

In other words, if it's Joe's Plumbing and there's six locations and one of them happens to be, I don't know, Fairfax, Virginia, then if he has a Joe's Plumbing syndication network that he's using to blog for all of the locations, but Fairfax, Virginia isn't really responding as well to the blogs from the root domain, then you could put a Joe's Plumbing Fairfax syndication network up and then syndicate content directly from that particular category on the root domain to just that network, or you could even transfer and put a separate blog on that location specific site, if that makes sense.

Guys, remember, categories in WordPress do have their own feeds. You can get a category feed, so you could essentially use the root domain for let's say if you had six locations, you could literally have six location, so brand plus location modifier networks, and have six individual category RSS feeds each triggering their own geo-specific network. Does that make sense?

Again, you can get really complex with this stuff. I like to keep one branded syndication network to try to accomplish what I desire for all of the locations because that's less work and it's easier. I like easy. I like efficiency, but you can make it complicated or add additional geo networks specific to a location when needed, but lastly, like I mentioned, as far as the actual Facebook page, I would have a location page for each location, absolutely, because it's a very powerful citation.

You could also create location pages on LinkedIn, Crunchbase, if you're using Crunchbase, which you should because Crunchbase is a very powerful citation as part of the semantic database. What I would recommend with Crunchbase is setup an organization and then you setup sub-locations for each location, which you can link to individually. That becomes very, very powerful. That's a good question, though.

Vincent said, “The line below reviews that has the blue icon, it's a review snippet.” Yeah, but that's something that Google pulls in automatically. That's not something that you can force. This is a Google Maps listing, Vincent. You can't manipulate this. Google decides what they're going to list and show right here, not you. That's not something that we have the option to edit right now or to change.

Those reviews that are pulled in, like the snippet from a review, that's just what Google determines that they're going to pull in and display to the searcher, the user, the Google user. That's it. It's not something that you can edit. You can't force that. Google just does that, at least as far as I know, you can't. If I'm wrong, I'm sure somebody will correct me. Okay, well, should we give it another minute and see if any other questions come in or should we just wrap up a little bit early?

Adam: I think we should give them a minute because I know there's definitely a lag, but I want to talk a little bit more about the live event in October.

Bradley: Okay.

Adam: We narrowed it down. It's going to be in Washington DC like we said, which honestly, I'm kind of pumped about because when we first thought of that, the first thing I thought about was heat and humidity, but I realized it's going to be in the middle of October and it's going to be freaking awesome there. You can speak to that. That's a great time of year around there, isn't it?

Bradley: Absolutely. It should be really nice. There's a ton of stuff to do in Washington DC. Besides our event, we're going to have a VIP event I believe, which we're going to have to find something good to do. DC, it's the nation's capital, right? There's a lot of stuff to do that.

Adam: Yeah. You're within striking distance of a lot of stuff, so if you come join us, if you can take a couple days on either side, maybe go do something. If you're traveling, there's a lot of neat stuff in that area to do.

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Bradley: Yeah. Yeah, there is. Okay, well, I don't see any other questions coming in, guys. It's Fourth of July holiday week. For those of you in the US, happy Fourth of July, and go get a cold beer.

Adam: Those of you in England, I'm not watching the game, but hopefully England's doing well in the soccer match I guess it is right now. I'm going to check that out, and then yeah, I hope everyone has a great Fourth of July. I'm going to head out and enjoy that tomorrow.

Bradley: I'm still working tomorrow for a few hours in the morning. I've got to coach Crossfit for two hours in the morning, and then I'm going to work for a couple hours before I go heavily drink.

Marco: Well, England is still sweating.

Hernan: [inaudible 00:46:14] penalties. Very fun. Thank you guys.

Bradley: All right guys. See you later. Happy Fourth.

Marco: Bye everyone.

Chris: Bye.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 189

By April

Click on the video above to watch Episode 189 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Adam: Hey, everybody. We're live. Welcome to Hump Day Hangout. This is episode 189. We're getting closer and closer to 200. Actually, we're just having a discussion about, actually, 208 is kind of being like the … I think we'll probably have two fun episodes, right? I'm just gonna say … Yeah, at 200, that's a cool number, but 208, because technically, 52 weeks in a year, multiply that by four. I think we'll definitely have something fun on 200 and 208.

Anyways, before I get carried away with the numbers here, let's say hi to everybody. Chris, how are you doing, man?

Chris: Good.

Adam: I like your shirt, by the way.

Chris: Yeah. I can send you one.

Adam: Really?

Chris: Mm-hmm (affirmative).

Adam: Did you get the new, one?

Chris: Yeah. All Mastermind members got it.

Adam: Nice, nice. Yeah. We got to share some pictures. We'll talk to the Mastermind members and see if they can show their pride they're at the Mastermind show, off their T-shirts. But I'm not, so I'm gonna keep my logo covered because I'm not wearing my Mastermind shirt. Hernan, how are you doing?

Hernan: I'm doing great. Look at this.

Bradley: Damn, the new one.

Hernan: Yeah, there you go. I'm doing great. I'm super excited for today. I'm super excited for what's coming. I'm super pumped for the event that we're gonna be holding. So, yeah, things are looking really good.

Adam: Nice, nice. Marco, how are you doing?

Hernan: Marco is always wearing the polo, like 24/7. Yeah.

Bradley: That's his profile photo, Hernan.

Hernan: Yeah. Oh.

Marco:That's all. I got to change that. I got to go back to my thinking spot and change that image.

Adam: Well, lack of anything else going on, how's the weather down there?

Bradley: Oh, shit.

Marco:It's warm. It's about to rain. It's always warm, like, can I say Groundhog Day? Only thing that changes is whether it's wet or it's dry.

Adam: Fair enough. Well, Bradley, you didn't get washed away in the thunderstorms yesterday, did you?

Bradley: No. But it's raining right now actually again. So more storms. If I lose power, guys-

Adam: Yeah. Hump Day goes away, you guys know what happened, it's the storm, not us.

Bradley: If I lose power, I'm going for a beer so.

Adam: I'm gonna get into it then. Real quick, I wanted to tell everybody, today is obviously Wednesday, on Monday, this coming Monday, the 25th, we're gonna have a quick overview webinar. Bradley's gonna be running the show on that talking about Leads Recon. So if you're not familiar with this, this is a really good product by Ted Chen, same guy who developed Power Suggest Pro, which is obviously probably one of our go-to keyword research tools. This is also like his other tools. It's a great tool. It does exactly what you needed to do. It's simple to use and it's effective.

We're gonna be going over a little bit more details on how to do that. Ted was really nice to hook us up with a special offer that we're gonna be able to pass along to you guys. I highly suggest that you register, come check it out. I don't know, I'm not gonna make everyone say, but I know between the five of us, there's multiple licenses. So I know at least a few of us use this.

Bradley: I was in there playing with it today. I mean, I'll be 100% transparent, my main lead scraping tool is Lead Kahuna. I've been using that forever. It's slow though, and so I had to hire a VA to do it. What I like about Leads Recon is it's very much like Power Suggest Pro and that it spits out leads very, very quickly. It doesn't give near as much data. But really how much of that data do you really use. That's what really slows Lead Kahuna down is because it pulls in so much data and it takes so long.

Leads Recon, it's very simple. It pulls up listings both from Facebook and from Google My Business, Maps, basically. What I found is really great about it, again, I'm gonna demo all this on Monday for you guys, but you, excuse me, the Facebook scraping that it does it, extracts like Gmail addresses, Yahoo addresses, because these are the business owners that created their own Facebook page and just used their own Facebook, or excuse me, their main profile, main Gmail, or excuse me, email account as their Facebook email. So that's what ends up being extracted from Facebook so you get a really good email address from the Facebook scraping especially.

Again, I'll demo all this stuff on Monday guys. But if you don't already have a lead scraping tool that you're using, I know many of our Mastermind members, because we've been talking so much about prospecting and stuff lately, have been asking about how to get access to a lead scraping tool. Again, if you don't have the money for Lead Kahuna or you don't need all that data, which many of you probably don't, it's probably better to go with something like Leads Recon. I'm excited to share that with you guys on Monday.

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Adam: Go to know. All right. After that, we got something special coming up over the 4th of July, but we're gonna keep the lid on that for a little bit and we'll be letting everyone know about that soon. Like Hernan mentioned though, we got the live event, we set the date, like we told everyone last week, live event is gonna be the weekend of October 20th this year. We're starting to finalize a lot of the topics. It's really getting good.

We meant what we said last week, if you contacted us, we're gonna have a special deal for you to get a ticket to go there. We're finalizing guest speakers as well. Jeffery Smith is gonna be joining us, which is gonna be freaking awesome. We've got a couple other people we're talking to and we don't want to say anything till we get their thumbs up when we know that they're on board. But we've got a lot of topics that we're gonna be covering. Again, we're finalizing that as well. I'm looking forward to, one, being there and then, two, sharing some information. It should be good.

Bradley: Awesome.

Adam: All right. On my end, that's everything. You guys got anything else we need to cover?

Bradley: Okay. [Crosstalk 00:05:52] all at once.

Adam: Let's do this.

Bradley: All right. Cool. Let's get into it.

Chris: Cool.

Are You Using A Multisite Plugin Like MainWP Or The Normal WordPress Multisite Installation When Installing Multiple Subdomains For Local SEO Sites?

Bradley: All right. First up, is Da B. “Hey Bros, got a question. Bradley, when you use multiple subdomains for your local SEO sites, are you using some sort of multisite plugin like MainWP or do you use the normal WordPress multisite installation? Which one do you prefer or recommend?”

Well, yes and no. For some of my multi-location sites, that depends on how many locations, I probably should have MainWP for each one of them, but I don't. Some of them are just three sites or two sites or something like that. So I don't have a like a MainWP. We just go in and manually, and most my curators handle updating WordPress sites and plugins and stuff like that. For some of my service providers or whatever where I've got multi-locations or even clients for that matter, then, yeah, I'll use MainWP.

So just on the root domain, because you guys have probably have heard me say many times that I use the root domain and then we build out subdomain sites for the individual location, so the root domain is really just used as like a corporate brochure, if that makes sense. A lot of times we'll use the blog from the root domain too to syndicate to a branded network and until and unless we need a specific location-based syndication network for a particular location that might not be responding as well to the blog on the root. That's a good place actually to add the MainWP if you're gonna use that. And that just because I just streamlines being able to update the plugins and WordPress installation and themes and stuff like that. So yeah, I would use main WP.

I've never done a WordPress multisite. I've never, never once have I ever worked on a WordPress multisite anything. I don't really ever have any desire, I never had a desire to do it either. I've heard a lot of weird things that happen with that and all that. I don't know anything about it. I just knew to stay away from it. So as far as WordPress multisite, no; but MainWP, yes.

Again, for clients that have multiple locations, but if it's just one or two or maybe three locations, a lot of times I don't even bother with that. It's a good question, though.

Hernan: Yeah. If I can add a real quick, some of the plugins, not all of them, but some of the plugins that we use or that we used to use weren't compatible with WPMU. That's why we weren't using it. Yeah, MainWP, you can even put that on a subdomain for managing stuff; it's amazing. Yeah, that would be my take on it. I always managed individual WordPress installations with MainWP, if anything.

What Are The Most Effective Tools In Indexing Thousands Of Unique And HTML-Based Webpages In Search Engines?

Bradley: Yep. Same thing I do. J. Bowen is up. He says, “Hi, hello. I need to find the best and most effective method for getting many thousands of unique and HTML based web pages indexed in the search engines.” He's doing a mass page builder stuff. That's the churn and burn strategy. “What is the most effective tool for this? What about money robot and ghost indexer?”

All of the stuff that I used to talk about for indexing, I don't know if it's still as effective, because I know within the last month or two, probably two months now, a lot of the indexing services, like Google is just like indexing slower now. So maybe one of the other guys on here can give you some pretty good suggestions.

I know from some other people that are also building mass page sites that, if you hit the sitemaps with some links those tend to work fairly well because you've got, obviously the sitemaps are just a list of URLs from the site, so spamming those apparently works fairly well. But again, I don't really do any mass page stuff at all anymore, so I'm not up to speed on what's really working for that. Two years ago I could have told you exactly what to do.

Any suggestion, guys?

Adam: I haven't been doing it myself. I know there's a lot of other methods when you're dealing with mass page builds, but I will say not just go to SerpSpace and do it, but go to SerpSpace, contact support and take a look at the different packages there, because I know the indexing rate was insane. But again, they may want to know exactly what you're doing so that they can tell you if it's gonna be a good fit or not. I would suggest doing that as one option.

Hernan: Yeah. I do agree with Adam. I used to do it where, I think it was Lead Gadget and MPC, Mass Page creator, which will create, I don't know, a couple million websites. It was nuts. But people started using the Google Indexer URL so much that Google caught up to it. So, yeah, I would definitely go with indexing on SerpSpace and any type of backlinks, like sometimes tweeting the sitemap and whatnot, it will help, but have in mind that since it's mostly duplicate content within the website and the pages add little value unless you have a really complex template, then that's something that you need to have in mind. It's been harder and harder and harder to index these type of websites because of that.

Bradley: Yep. I mean, think about it guys, I did training for Lead Gadget for quite some time and there was a reason, because it worked really well. I'm not saying it doesn't still work, but I'm saying it's been years now, right? It's been three years since I really did a whole lot of stuff with Lead Gadget, and before that it was Serp Shaker, right? Google's had plenty of time to catch up to these mass spam things. Again, I'm not saying it doesn't work. But I would recommend, Jay, besides contacting Serp Space, because we do have Dedia who's our link building manager. He handles the indexing services, and he does all our spam stuff, so he knows what works and what doesn't. He could probably point you in the right direction.

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I would also suggest that whatever mass page generator it is that you're using, that you contact the support over there and ask them what they're doing. Maybe they've got a Facebook group, something like that. Because the people that are in the trenches using those tools all the time are going to know best and all I can do is just give you theory at this point because I don't do that sort of work anymore. Okay.

Marco: Dediahad run into this very problem. He wasn't getting indexing, it was garbage, and so he started looking around. We spoke right when this started happening. When Google throttled the URL submitter, which everyone was using, that's when the indexing took a dump. However, I know that Dedia has been able to achieve over 40% indexing with whatever he's done. I'm not gonna give away what he's doing or what he's using, because that's proprietary how he does it. If he wants to reveal it at some point it's up to him, it's not up to me. But I know that's ridiculous right now. If you can get over 40, I mean, you're doing a great job.

How Do You Connect Self Hosted WordPress Blog To IFTTT?

Bradley: That's right. Yeah. Definitely check it out, Jay. Again, I'm sure whatever mass page generator you're using, there are people that can help you and provide some guidance. Ralph Peterson's up. He says, “Hey guys, I've been having issues connecting my self-hosted WordPress blog to IFTTT. I also have one other hosted site that will just not connect, or that just will not connect, excuse me, they both were at one time connected but the connection was somehow broken and I've tried to and tried and tried to reconnect but it just will not. One site, I even deleted the original IFTTT and signed up for a new account and still will not connect. Any direction would be sincerely appreciated.”

Okay. I've had that happened on a few occasions and usually it's one of two things, it's either a plug-in or theme conflict. There's some plugin or theme that is causing a problem. Some of the plugins that I know can cause problems with connecting a self-hosted WordPress blog to IFTTT or any of the bot blocker plugins like Spyder Spanker. There's a number of them out there now. Any of those bot blocking plugins. Because the IFTTT bot is on the blacklist, essentially.

I used to be able to, I used to use those bot blocker plugins a lot because I used to run PPNs and stuff like that. I don't anymore. I don't use those plugins at all anymore because I don't run PBNs, but I know that there used to be a way to Google the IFTTT bot name so that you could add it to the whitelist, and that would work. I used to use Spyder Spanker and self-hosted WordPress sites would not connect to IFTTT as long as Spyder Spanker was installed. Until I had added the IFTTT bot name to the whitelist and then it would connect.

Chances are that could be it, Ralph. I don't know if you're using any of those plugins, but if you are, that's likely the culprit. Disable the plugin and try connecting again, if that's the case. Also, you could try disabling all plugins and trying to connect and see if it will connect. If it does, then you can disconnect and start re-enabling one at a time until you figure out which one it is that's causing the conflict. If that's the problem. It could also be a theme issue. It's less likely to be a theme, but it is still possible.

Other than that, I would say … I think that should be it. Now the only other thing I would perhaps take a look at is if you're using Cloudflare or something like that, which mass your DNS. That may create an issue, but I'm not 100% sure on that either. If you've got other self-hosted WordPress sites that are connected, see if there's any difference in plugins or setup on the server side or anything like that. But that's typically how I would do it.

Do you guys have any instruction on that? Okay. No. It's a no.

Adam: Yeah, I'm gonna go with no.

Bradley: Yeah. I mean, again, try that. I know we had a question in the Facebook group, the Syndication Academy Facebook group. I think it was Carol and Priscilla. Anyways, This was just covered on the last Syndication Academy update webinar. I think it was the last one. It might have been the one previous to that. It was within the last two Syndication Academy update webinars where I was specifically, because that this was brought up in the Facebook group, a couple other people were saying they were having issues too. I went through some of the known causes of problems and also how to resolve and all that's in the updated webinar. Ralph, I would go check the archives for the updates and see, like I said, either it was last month of the month prior to that and you should be able to find a little bit more information on there.

But I know for sure they do still connect. It's likely a plug-in or a theme issue. Also, it could be a host, by the way. If they're both on the same host there could be something in the host blocking it. So that might be something else you would want to troubleshoot.

By the way, I think we're going to have a Syndication Academy update webinar next Tuesday afternoon at 5 p.m. I haven't scheduled it yet, but I think I'm going to in the next 24 hours or so. So you guys that are in Syndication Academy you'll get the Facebook event notification.

Do You Recommend Doing Paid Ads To Get Local Leads In GMB?

Okay. I'm not even gonna attempt that name, excuse me. “In GMB, do you recommend doing the paid ads to get local leads?” Yes and no. Okay. If you're in local GMB Pro, I actually literally just addressed this yesterday, I added three additional training videos for how to use YouTube to drive traffic in the local GMB posts, or just the ecosystem, period. One of the things that I talked about in that … I'm not revealing too much, Marco, so don't worry. I know Marco is already starting to sweat.

One of the things is that in the GMB dashboard you see how they keep pushing Adwords. Google keeps pushing an Adwords coupon for 100 bucks, right? I think that's pretty much common across all GMB dashboards right now. If you have not set up an Adwords account yet, they'll promote it until you do. They'll give you $100 of free AdWords credit if you spend 50 bucks, which is fine. That's great. Use it.

But when you click that button, it's going to automatically set you up with a Adwords Express account. Now I don't have any experience with Adwords Express in the last two years, but I know two years ago, it was shit. It was junk. It was for people that didn't know or had no desire or competency in in learning how to run Adwords campaigns. So Adwords Express was a very quick and easy way to set up an ad, but that gives you virtually no control over it other than geographic targeting really and so. You can adjust the headline and stuff like that, but there was very little control. Again, this was two years ago.

I started to go through that process yesterday when I was recording the training for Local GME Pro and a lot has changed in Adwords Express since the last time I went through an entire setup. So I have not tested it recently to know if Adwords Express is a viable option or not, but I know from the past that I would always rather manually run my campaigns through the regular AdWords dashboard.

What I'm suggesting for GMB is maybe do some testing if you want to try Adwords Express. But what I'm doing specifically is running traffic into the ecosystem from YouTube with Adwords. It works really well, guys, especially if you're in a market in industry or if the business is in an industry that is listed in the in-market audience targeting inside of YouTube. That is incredibly powerful because those people are already in market in the market for that product or service.

For example, roofing services is one of the in-market audiences. I know I've got a couple of roofing clients and we're running what's just really branding campaigns for them. We've taken one of their videos, added them as in-stream ads, and set up the geographic targeting for their service area, so it might be 30 mile radius, or 40 mile radius, whatever, from where their business location is, and then choose the proper audience targeting such as, in this case, in-market audiences for roofing services.

So anybody in that area that's in that Google bucket of people in the market for roofing services, anytime they're surfing YouTube, on YouTube watching any videos, our video has the chance to play in front as an in-stream ad or a pre-roll ad. Right? So if they're already in the market for that, whether they click on the video or engage in the video or not, now it's that name of that roofing company getting in front of them and Google says that they're in-market for roofing services.

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What happens with those type of ads, guys, is if you do get clicks, IP click from a known Google user that is in-market for that service, do you think that click. that engagement signal is weighted more than other types of random engagement signals? Of course, because Google knows where that person was, where they came from, what they've been interested in, what their recent search history is, and their locality where they're located. Right?

So when they click-thru, that's a huge engagement signal. But even if they don't click-thru, now you're getting your name in front of them and in what happens is, it's called a view-thru conversion. If they've been exposed to your ad, but they don't take action, they don't click through actually from the ad to whatever the target URL is typically a landing page or whatever, but let's say that they got exposed to your brand name because of that ad and then later on that day, the next day, whatever, they do a brand name search and then click-thru the organic listing or the maps listing to that brand, well, Google's tracked that and that's called a view-thru conversion. It's not a direct conversion, but it's called a view-thru conversion.

That's where I found the most success with using in-market audiences for local video ads. Set it up as a branding campaign. You don't promise any leads. You just tell the business what it's for. Guys, I'm doing this with a $1 a day budget. It's $30 a month and you can even reduce it. I can't share the strategy here, guys. In the Mastermind, I share it. But there's a strategy where you can reduce your maximum cost per view bid all the way down to 2 cents and still get just as much engagement as if you had it at 35 cents. Just as much exposure, excuse me, as if you had it at 35 cents per view.

If that's what you're willing to pay per view all the way down to 2 cents and still get every bit as much exposure. So then you can actually reduce your ad spend down to 50 cents a day. That's $15 a month, guys, and get results and. Again, the results that I'm seeing, if you can use in-market audiences, is setting it up as a branding campaign and then start watching over time, you'll see the view-thru conversions start creeping up. Those are leads that come thru they were exposed to the brand but didn't do a direct click at that moment. They came back at a later time and did it. Most likely because they were exposed to that brand through that, if that makes sense. It's a great strategy guys.

Again, this was just covered in Local GMB Pro and we also cover it in the Mastermind. Anybody want to comment on that or add to it?

Marco:Nope. I like it.

Bradley: Very good.

Hernan: Yeah, me too.

Do You Have A Follow Up Sequence To The Leads That Come Through Your Lead Gen Forms?

Bradley: Okay, very good. All right. Jennia is up. What's up, Jennia? He says, “Good day to you all. Make it a great one. Quick question. With local Lead gen, do you have a follow-up sequence to the leads that come through your lead gen forms? Do you generate a list – money is in the list, right? – and market to them other home products or services or does this not apply to local home repair lead gen? Can it be applied somehow?”

Yes, it absolutely can, Jennia. Do I do it? No. I've set that up for, in fact, one of my roofing clients. We were just talking about roofing clients. One of my roofing clients, I set all that stuff up for him. Well, shit, he's been a client for five years now. So I set it all up for him five years ago. Before I was wise enough to realize that I should have owned all of it, that asset, but I built it all out for him instead.

Think about this guys. Jennia, I'll completely answer your question in a minute, but think about the opportunity, guys, that this presents. For example, a roofing lead, think about this, when a roof leaks it causes a lot more damage than just the roof. You need more contractors than just a roofing contractor. You're gonna need a drywall contractor to repair wet drywall on the ceilings. You're gonna need a painting contractor. You're likely gonna need a carpet cleaner and/or a new carpet. New carpet installation, right? You're gonna need, maybe, depending on how bad the leak was for a roof leak, you might end up needing water damage restoration company to come in and suck the water out and bring in those big fans to dry shit and all that. You guys get the point.

What I'm saying is, with a roofing lead, I set all this up for one of my clients years ago, he takes the leads that come in and then sells the same roofing lead, the contact information, to a painting company, a drywall company, carpet cleaning company, and a water damage restoration company. He sells the same freakin' lead to all four of them. So he monetizes it by bidding on the job himself and then he sells that lead to four contractors. I'm pretty sure he's got exclusive contractors for those.

But the point is, whether he gets the job or not, he makes money from the lead. Does that make sense? So that's a smart idea. Now I haven't set that up. I tried setting that kind of structure up for tree service leads, but there's not really a whole lot of tangent services for tree services. Other than perhaps landscaping, which a lot of the tree service companies actually do landscaping work.

As far as can you build a list, yeah, you can. I typically do not for that kind of stuff; I probably should. The reason why I don't is because I'm not getting expressed permission from the leads when they submit a contact request form for a contractor to call them to schedule an estimate or whatever. I'm not getting expressed permission. I could probably squeeze it in somehow on the opt-in form or something. But asking them if I could mail them related offers and stuff like that, I typically don't. I'm probably leaving money on the table, Jennia. It's something you could pursue and I would recommend that you do. But it's not something I've done, building an actual list anyways.

I mean, think about it guys, because you could do that, build a list and an email. I'd be real careful about being too spammy, though. But you could email out offers like discount offers, coupon offers, CPA offers, things like that for home improvement related stuff. Just assuming that the leads you're collecting are for home improvement services, right? That's very possible. It's a good idea. Absolutely, it can be applied. I just haven't done it any time recently.

Do you guys wanna comment on that as well? That's a great question, Jennia.

Hernan: Yeah. I do agree with you, Bradley. If you have that, if you have the ability, because the people are interested in a topic, that's what you're building, after all. You're building a platform of people and a group of people and a list of people interested around a particular topic. So, yeah, you could monetize it. As long as you have permission you can monetize it in several different ways. Yeah. That's thinking creatively.

Bradley: I'm doing more remarketing stuff now so that's how I do it because once you build the remarketing list, if they've engaged with your, or even landed on your landing page, then you got them on a remarketing list and now I can remarket any sort of ads to them that I want. It doesn't have to be specifically about the service from the landing page, right? If they land on a roofing landing page, then it's very likely, or I could very well remarket ads to them for pay-per-call services, like for carpet cleaning and drywall and painting crews and things, if I wanted. Or I could probably just remarket, like have other contractors in place that are buying leads from me and then remarket to them where a click sends them to a landing page for a painting contractor, for example. Right?

So they came in on a roofing landing page because they need roofing services but now they're on a remarketing list and they're getting banner ads that following them around the web that's saying, “Hey, you just had a leak. You probably need a painting contractor. Click here,” and it takes them to my painting contractor. Does that make sense? I mean, that just stirred up a whole lot of ideas that I could be doing with remarketing stuff, Jennia. That's something I would do because then it doesn't even require email.

Email is still very effective, guys. Don't get me wrong. But what I like about remarketing is it's so simple. I'm sure Hernan could agree with me on that.

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Hernan: Oh, yeah, 100%, because if you think about it, you've already done the heavy lifting right at that point. People are interested, they click on a list and they click on an ad, they visit something. So I think that remarketing for any kind of purposes for any kind of businesses is usually the highest ROI campaign that you could possibly have. Right?

Bradley: Yeah.

Hernan: Because of that fact that you're working with those folks that they already shown interest in an offer or whatever that is.

Does Yelp, Yellow Pages, And Other Local Citation Sites Allow Fake Addresses And Phone Numbers For Local Lead Gen Pages?

Bradley: Awesome. Gordon's up. What's up, Gordon? He says, “Hey, guys. Thank you very much for your Hump Days help. It is greatly appreciated.” Well, thank you, Gordon. He says, “I think you said in the past that if you were trying to make a lead gen sites pages for different city locations you should have separate GMB profiles as well, a separate directory profiles with different fake addresses and phone numbers for each city, talking about the GMB 3-Pack ranking, just search engine ranking, fake addresses and phone numbers for each city. Is this correct, and if so, will sites like Yelp, Yellow pages, et cetera, allow you to have multiple profiles for the same business brand name or do they need to be linked in some manner?”

Okay. I'm not 100% sure on the question, Gordon. I mean, I know you got fake in quotes, so I'm not sure what you mean by fake. Guys, when I say spam addresses, I'm talking about using post office boxes to set up GMB listings. That's what I mean. They're not fake. They're real addresses, but they're PO boxes, which is not … Technically, it's against Terms of Service, but I still do it anyways, and it works. So that's what I'm talking about.

Now again, I don't use fake phone numbers either. I use virtual phone numbers that are forwarding phone numbers. Again, I'm talking about setting up GMB stuff. I don't really try to rank for organic stuff for multiple cities that much anymore. I do have some clients where that still … Because it covers such a large service area.

In fact, the two roofing clients I was talking about are clients that cover a large service area. But what I've been able to accomplish for them is quite amazing by getting them to rank in so many of their service areas in the 3-pack, at least the ones that are all adjacent to wherever their business is physically located. That means if they've got a large service area, I'm actually been very fortunate and a lot of these listings will rank in the maps for all the adjacent localities too, the ones that are directly adjacent to where their physical location is, if that makes sense.

A lot of that has to do with the geo posts and the GMB stuff that we're doing now, as well as the press releases that really helps a lot, the drive stacks really helps a lot, also having the syndication network and blogging about it, like I just mentioned, the geo post that's all stuff that really helps. Again, I'm still trying to rank in Maps.

As far as organic stuff, I'm not sure because I'm not sure what you mean by fake stuff. But when it comes to Yelp and Yellow Pages. Yelp, for example … First, guys, I want to preface this with, Yelp can be a good source of leads in traffic, there's no doubt, but be aware that if you sign a business up for Yelp that that business is going to be hammered with solicitation calls. I mean, they are absolutely relentless, guys. You will get called three, four, five times a week from multiple representatives from Yelp and they all give the same bullshit pitch, which is, “I'm your new rep from Yelp. I'm taking over your listing and I just wanted to talk to you about all the ways that we can generate more traffic and leads for your business.” You'll get the same damn pitch from every single one of them and you'll hear from five different Yelp reps in the same week. How could your listing be transferred to five different Yelp reps in one week? It's not. It's just bullshit. It's their sales tactic and they're relentless.

If you have multiple locations, Gordon, yes, you can connect them all to Yelp under the business owner account. That's technically how you should do it, anyways. But the problem then becomes that you end up getting called for each one of the listings. How do I know? Because I've got one in particular for one of my tree service sites it's got about 12 locations within the same business owner account and I literally get called maybe 10 to 15 times per week because of that one stupid listing, because of that one company in Yelp. Fortunately, I have a call center that screens all the calls. But I pay for every one of those damn calls. For every call that comes in, every minute that's spent with the call center, and we get a shit ton of Yelp calls that go through my call center when the message still gets sent out. Like, yeah, another Yelp rep called.

My point is, yeah, a lot of the big directories will allow businesses that have multiple locations set up a brand account. One business account and then they manage all the location listings within the one account. It's a much more efficient way to do it, but just keep in mind that you're opening yourself up to solicitation for advertising services from those platforms and you need to make sure that the company that you're doing it for, obviously, providing agency services or whatever, you need to make sure that the company is aware that if you're going to set up a Yelp listing for them, let them know that they're gonna get hammered with sales calls, make them aware of that. Okay?

Guys, I've gotten to the point with Yelp where I don't even wanna create a listing on Yelp anymore, even though I know there's a lot of traffic and leads to come from Yelp. Honestly, to me, it's more of a headache than it's worth.

Okay. Anyways, hopefully, that was helpful. Jordan says, “Hi. Sigh. Hernan and Marco and Chris, what does it feel like to have a team in the World Cup?” Okay, no comment.

Hernan: It feels good, man. What can I say?

Bradley: I guess Jordan is a soccer fan. I'm not much of a one.

Hernan: Yeah.

Bradley: Ronald Reyes-

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Marco:I'm not much of a soccer fan either. I'm into baseball and football.

Bradley: There you go.

Marco:It makes no difference to me, Jordan, where the Costa Rica is. I mean, I'd like Costa Rica to win a couple of games, but it makes no difference.

Hernan: Yeah. I know that Jordan is a big soccer fan. So, yeah, man. Here, literally, the country, Argentina literally stops functioning the minute the World Cup starts, and even further when Argentina plays. It's crazy. Yeah. Tomorrow, we have a game, so it's gonna be two hours of dead productivity for the country.

Bradley: Dead silence more of.

Hernan: Yeah.

Bradley: Nothing productive gets done during the game.

Hernan: No, no, no. It's nuts.

When Will The GMB DFY Service Be Available?

Bradley: It's awesome. All right. Ronald Reyes is up. He says, “Is the GMB Done-For-You service ready yet?” Not yet, but we're working on it, Ronald. I know you're kind of excited. We all are. Yeah, I am too. It's not ready yet. Do we have an ETA on that yet, Marco?

Marco:Well, as you know, we had a hiccup with the two VAs that I was training. One got sick and the other one just couldn't handle the hours.

Bradley: Yeah.

Marco:So I had to go and hire another one and I'm actually looking for one more so we can really get this going. The girl that I have now, she's great. She's almost finished with the training and then what she has with me is just going over everything and make sure that she can do it the way that we expect it to be done, and then that'll be done this week. Next week, we go into how to do posts and she's gonna learn how to do the auto-posting service. So we're even going to offer that where she can go in and schedule posts for a month at a time for you. Then, we just have to figure out what kind of price we're gonna be offering for that.

Will You Be Implementing A Traffic Source Like CrowdSearch.me?

Bradley: Yeah. Well I'm excited about it, too. Scott apparently is as well, “Looking forward to GMB Done-For-You. Question, will you be implementing a traffic source like crowdsearch.me?” No. Certainly not that one. A lot of those apps are really just not useful so much for, I don't know, if it would be useful for GMB stuff. We haven't tested it, but I wouldn't recommend it for money site traffic anymore. For YouTube and social traffic referral traffic, yeah, it still has its place. But I wouldn't want to drive traffic direct to a money site for using those kind of apps anymore. A lot of that stuff has been flagged or it's just flat-out not counted even though it might show an analytic side.

We know because we've done a lot of testing in this, guys. We tried to build our own and spent more money than I care to admit, and we failed. We were never able to get it to work the way that we knew it needed to work and that's why we never launched it, and we're out of shit ton of money over it. But it is what it is, we try and so that's why again we certainly aren't gonna recommend. I stopped using those services guys. There's a reason for it, right?

No. We're not gonna be implementing sources like crowdsearch.me. We've got some other stuff we're working on that we may be able to at some later date talk more about. But right now what I recommend doing is just … Again, you're in local GMB Pro, Scott. I just posted about this in the training yesterday, like if you want to drive traffic into it, you can do it very cheaply with YouTube ads. Right? Very cheap.

Marco: Scott is also a beta tester. He has access to both the YouTube views. Scott, those are real people so if you could try getting people to YouTube video that directs them to the GMB, find out more about the company, or however it is that you want to direct those people. You just have to put quality videos.

Guys, I keep telling y'all that. It's not just you, Scott, because I don't want it to seem like I'm picking on you. You have to put quality videos in front of these people. These are real people. If you give them garbage they're going to trash your video and it's going to have the opposite effect that you expected. People are not going to click on your video just because it's number one. People are not going to react well if you give them garbage, right? We're in a visual age. So give them a good video, give them good CTAs, get them over to your TMB, and that's going to work much better than feeding them garbage or feeding them bot traffic or whatever else it is that you're thinking about.

Reach out to me in the beta testing group and we'll see what we can do about setting something up. That's what the beta testing group is about: we set up tests. So we'll set up a test and see how well that works out.

Bradley: Yeah. I jumped off Screenshare for a minute because I'm trying to load a case study, YouTube channel for the Local GMB Pro just because I want to show something here. Stand by for a minute, guys, and I'll be able to grab the screen again. But this is just to reinforce what Marco was just saying about the YouTube views service, that's still in beta only, right? Marco?

Marco:I mean, it's ready to go live anytime we want.

Bradley: Okay.

Marco:We just have to set up pricing, how it's all … Yeah, I'm just waiting for benefits, how to use it, what you can expect, a bunch of things that need to go on that landing page where people go, and so that they can get the most benefit from it.

Bradley: This is what I wanted to share. This is the video. I know it's small. Guys, let me zoom in a little bit. All right. This is a video that I just set up, the training that I'm talking about that I updated Local GMB Pro with on how to set up YouTube ads to run traffic into the GMB Pro ecosystem. This is the ad that I set up. This was just within the last 24 hours, guys.

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Wait a minute. No. That's not it. Excuse me. I've got that on another video. This video is showing the traffic that's come to it from our YouTube views tool. Excuse me. The one that we're talking about that's in beta currently. I mean, it's ready. We just got to get everything set up.

Look at what it's showing from analytics, it's coming from YouTube advertising. So these are real people. I don't know how, I don't even understand how we're doing it because I don't get involved in the backend of the software and stuff. But that's freaking amazing. I don't know, because, Marco, I don't remember you telling me that before. When I was taking a look at analytics yesterday and I was seeing this, I was like, wow, that's pretty impressive, because the views that have come through, they're being shown as YouTube advertising views, and that's from that service, our service. Does that makes sense? Comment, no comment.

Marco:No, no.

Hernan: That is pretty cool, actually. Yeah. I wanna start testing it, too.

Bradley: Yeah. The traffic is 94% from the United States, guys. That's what I wanted. I selected the United States. A little bit trickles in from some other areas, but that would be natural, right? It would be unnatural to have all traffic coming … Well, I don't know about unnatural, but this seems to me logical that some traffic will trickle in from some other areas because that's typically what you'll see.

Marco:There will be bleeding and it's natural. You have to look at your analytics. Everyone, you have to look at your analytics and you have to understand traffic. The great thing about this is that … You can't simulate the analytics, the user agents that these people use, the devices that these people use where it's mostly mobile, because that's what we want and you can only get that from real people. That's what I want people to understand about this service that we're going to be providing. Yes, it looks like YouTube ads traffic.

Bradley: Yeah.

Marco:As a matter of fact, you cannot run ads to that video while you're running our views because it'll show a conflict. Well, how can you run ads from one place and get ads from another. That's explained in the video that that's posted in there. It's a little tutorial video where I talk about do not run ads while you're running YouTube views to the video that you're looking to rank or whatever.

We're getting fantastic results. Someone was telling us they're number one in YouTube search for a really competitive term. Other people have managed to hit top five, top three. For other, less competitive, but still when you're dealing in these spaces where it's services and you're talking about plumbing, you're talking about HVAC, you're talking of a whole lot of things that are competitive, no matter how small or big the city is, there's still a lot of competitiveness. To be able to outrank people just from these views, it just goes to show that it works. Getting people to look at your videos and react the way that real people do is the way to go.

How To Setup Call-Only Ads In Google Adwords?

Bradley: Great. Okay. I see the next question from Bob McAllister. He says, “Do you guys use Adwords? I'm having issues getting a call-only ads set up. If you can give me some quick advice, like how to find it?” It's really actually simple. I mean, I can't go into AdWords and set it up right now. We don't really have the time for that, Bob, and that's typically not something we would do want to Hump Day Hangouts anyways. But it should be fairly simple. I'm not criticizing you at all, but call-only ads are typically a lot easier than even having …

Because really all you need is a domain, a landing page that has basically the keyword on it and contact information. You don't even send people to a landing page, but you have to have a URL to set up a call-only ad and it's just I guess to confirm or verify that the business exists. I'm not quite sure why, but they require that.

The call-only ad, it's fairly easy to set up. I would just use Google Adwords help files to go through the process. Seriously, it's very simple. I mean, again, to me, it's simple to set up. Now setting up call ads and call conversion tracking from landing pages, that's a bit geekier because you have to add code, like JavaScript code that will automatically change the phone numbers displayed, the number that's displayed on the website so that Google can track, click thru it like conversions from somebody that click-thru from an ad but then made a phone call once they landed on your site. That's called a call conversion or call conversion tracking. So that kind of stuffs a bit geekier.

A call-only ad is just literally an ad that displays the headline, the headline one, headline two, and upon click, it's a phone call because it's a mobile app. Right? Does that make sense? So those are typically really easy to set up. So I would just go through the Adwords help files. Also, go to YouTube and just search how to set up a call-only ad. I guarantee you're gonna find multiple videos there that have a walk through of how to set that up. Okay.

Marco:Bob, when you're ready what I would suggest and if you're looking to grow your business, which I'm sure you are, just come join our Mastermind because these are questions that we would deal with in-depth. In the Mastermind, you'd have an answer usually within 24 hours, unless it's the weekend, of course. Then you could always ask the question during a Mastermind webinar and we cover it and we'd actually go in and show you how to do it.

So that's one of the benefits of being in the Mastermind. Or you could just pay one of us our consultation fee and get us one-on-one and we show you how to do it, which I leave for the price of the Mastermind you'd get that from us included in that membership fee. So I highly suggest Mastermind is the way to go for all of these things that you're having trouble with.

Hernan: Yeah, absolutely agree.

Bradley: Bob's been following us for quite some time, I know that for years, because I've seen Bob's image for years. Plus, he was in another group before Semantic Mastery even was a thing.

Does Inconsistent NAP Cause Issues With GMB?

Jordan, “Using Bright Local and I saw I needed citations that had come through Expressupdate.com, submitted nothing, and then called. We have a GMB through a post office that got verified on GMB and Bing. But Express Updates lady said, ‘Oh, we can, I guess use this as a PO box, so we're going to list use that crap.' Will that hurt me too much or cause problems?” Yeah, I can do it. The problem with having inconsistent data published on an aggregator is that over time many other directories will auto create listings from that data.

So what I would do is I would contact Express Update again and even if you have to buy a year's worth of, you pay for like a year to have a listing there. They'll give you free listings. But what I'm saying is I would contact them and saying, “No. This is unacceptable. This is going to hurt. We have a street address option for this business. Yes, it's a PO box but our NAP is the street address, we want it corrected, even if we have to pay for the listing for the year separately for just Express Update. It would be worth it in my opinion because it could very well cause NAP issues down the road. So I would absolutely try to square that away.

I would tell Express Update that's bullshit. I would. I would just be like, “Look, we have our listed verified address as such. It is this. Check it out on the GMB profile, if it's a listed address not a hidden address.” Maybe you have to provide something to that that's the actual listed address of the business, whatever the case may be, I would try to jump through those hoops to make it happen.

Again, I would even offer up, if needed, to pay for the listing because I know they have upgraded listing services or whatever, but in that case, like I said, it could cause problems, it could come back and bite you in the ass down the road. Probably not immediately, but months down the road, as more and more listings get created from data scrapers that scrape those aggregate sites, you're gonna end up having NAP issues. I would get ahead of the problem now is what I'm saying. It sucks, Jordan. That kind of stuff happens.

“Will the event keynotes be recorded and accessed and sold if we cannot make it?” Oh, you mean the live event [inaudible 00:49:36] live? Yep. I think we talked about doing something like that. Adam, do you have anything you can-

Adam: I missed the very beginning of that. Can you repeat that?

Will the event keynotes be recorded and accessed be sold if we cannot make it

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Adam: Most likely, in some way shape or form, our biggest goal just being transparent is to provide the best experience for the people who are there and since this is our first one that's where focus is gonna be we would obviously love to record it and if quality comes through, yeah, we'll definitely look at doing that. But they're probably gonna be some stuff that's for them only for the people there and then again our focus is just to make it there and then we're not gonna try to hire someone to come in and do it. But yeah. The short answer is our goal is, but stay tuned it's our goal is to put on the live event, make it great for the people that are there, and then we'll see if we can get good recordings for everyone else.

Bradley: Yeah. My thoughts on this are there may be portions of it that we make available. But there's gonna be obviously a lot of stuff that we cover in the live event that will be exclusive and only covered in a live event, not even in Mastermind because that's what live events are, right? You come to join the network and also to get some knowledge that you can't see or hear anywhere else. That's so that there will be some of that as well. But yeah, I mean, likely there will be something that we will also produce out of the live event. But again, we'll cross that bridge when we come to it.

What Is A Good Amount Of Calls Or Leads Using GMB?

Dan says, “What is a good amount of calls leads using GMB? I was getting over 2,600 people finding a customer's business, 47 phone calls and 35 asked for directions before doing any posts. Curious what results have been for the test in GMB.”

Well, to be honest, the case study that I'm doing is not producing calls nearly as much as some of the other like my contractor type clients. Remember, this is a newer industry. It's a brand new industry for me. The taxicab service, I've never done any work in that. It's interesting to not see so many calls coming through GMB as what I'm seeing in some of my contractor type sites, but still not bad considering it's new and I haven't done really any traditional SEO stuff, other than a couple PRs. But remember, there's not even a companion website yet. I'm just using the GMB website.

It really depends. It's probably going to vary, Dan, from business to business or industry to industry really, because I know like, for example, the preschool, which is kind of interesting to me, the preschool that I've got a client that has two locations. He owns two schools in two different locations and, man, it's crazy how much engagement he gets. It'll show the number of impressions the Maps has given his listing and in like fool like 40% and of the 40% of the number of impressions given resulted in some sort of action, whether it's phone call, click through to the website, or request driving directions. That's a huge percentage 40% of the number of impressions have engaged with the listing and I found that to be incredibly high.

However, I mean like even my roofing clients, for example, I'm only doing the GMB pros method on for one of those clients and he gets some ungodly amount of impressions per month and something like last month I think he had 147 phone calls. I mean, it's just insane so I think it's gonna vary, Dan. Maybe Marco has a better benchmark, but I think it's gonna vary by industry or a per industry.

Marco: Definitely. It depends on the amount of phone calls. Like if a high price item you can't expect 500 calls because one call or two calls is all you're gonna need to be profitable for the month. And so with Mario, we are finding that there are issues. But I think a lot of it has to do with Mario not providing us images from the area that are geotagged. But we solved that problem with the last webinar update that I did. I showed people how to get unlimited local images and it's that simple. I'm surprised nobody thought of it before. I'm not the smartest guy in the world. It's just I like to tinker and I like to solve problems.

When I see a problem I look for solutions, I don't focus on the problem. I just focus on a way around it and how I can give people a solution, right? Something simple. Something effective. I found it and I'm actually going to do a follow-up to that when I do a follow-up in a couple of weeks. I'm gonna make the replay of the original webinar available. I'm announcing it now, I'll announce it in the groups. But I've had enough people ask me, I'm gonna see that again or I missed it. Damn, I really wanted to see it.

So it's gonna be a two-for-one. I'm gonna do a little bit more, go in-depth on how you can get even more, not only images, but actually local videos. Just a whole bunch of things that you could do to add local relevance to everything that you're doing. To me, that's what really works when you add all of that local relevance when you have an active owner that's going all around town and taking pictures and actually helping you because it's their business. I mean, you need to make that a like it has to be in the contract or whatever. You say, “You have to give me content and this is the content. If you don't then I'm washing my hands and I can't help you because no content means that you don't get shit.

Bradley: Yeah. I agree with that. That's why I've been working with my VAs to try to develop implement ways for us to create the content that and that will still work and provide the same level or similar benefits as if we had original photos taken on location from a mobile device, with the geo tags. Because, honestly, I've got a handful of clients now that are I'm doing the service for and not a sync. Well, one of them has started to trickle in some images and some videos from their tech, it's a pest control company, mosquito control company, so they do like mosquito and tick control they spray out outside.

So, fortunately, I'm getting a few videos and images from them but out of the several clients that I've got signed up now. Other than them nobody has provided me with any images and even though that was when I made the proposal for the service that was part of it was I'm gonna need images. I set up Google Photos folders for each one of them and nobody's given me any damn images.

And so I'm certainly not going to cancel the contract in, well, I don't do contracts, but I canceled the service and say nevermind I don't need your money because they're not providing me images. So fortunately, Marco came up with some ideas or some methods for how to do that and we're trying to get our VAs to implement as much as possible.

Do You Recommend Easyblognetworks For PBN Hosting?

Okay. We're almost out of time guys. Cool, we're almost done too. Greg. Thanks, Greg. We can't go one Hump Day Hangout without a meme. We'd have to have a meme on every Hump Day. Tommy says, “Do you recommend easy blog networks for PBN hosting?” I don't recommend. Tommy, I don't mean to be a jerk. I don't know. I can't tell you. I don't do PBN stuff. I haven't for two years now, at least. I really don't know what to tell you and I apologize for that. It's just PBN stuff isn't stuff I deal with anymore. I really can't tell you what's best practice now. I'm sorry, I can't give you any more information on that.

The problem with PBNs, guys, is the footprints are so easily detectable now. It's so difficult. I mean you have to be really, really good. We had a webinar for the Mastermind members with Roman Barnes. He did a really in-depth webinar about all the footprint stuff that Google checks for now. It's all done algorithmically like it's done automatically and in a fraction, a fraction of a second, it can determine and identify footprints through so many different data points now that it's to me it's just overwhelming to try to hide that footprint, to make PBNs even worth the while. I know there's a lot of people still getting a lot of good success from it guys. I'm just telling you, for me, I found other ways that don't require near as much setup and or don't require near as much work.


Bradley: Go ahead.

What Are Some Examples Of Good Video Versus Bad Video?

Marco: Greg Drebert has a really good question he wants an example of a good video versus a bad video.

Bradley: I totally missed that question. I'm sorry, Greg.

Marco:The answer is actually dead simple, Greg. You go in and you type in YouTube, search the general keywords that you want to drive traffic from the ones that get traffic, you look at the videos that people are doing, the ones that get really a ton of views with a ton of comments good comments. You see the subscribers if they're getting subscribers and they're always. I always tell people you do what the big guys are doing, but you always try to do one better. So whatever they do, plus one. It's really that simple.

Bradley: Yup. I can tell you what doesn't work or the stupid slideshow videos with music now. Like that were used to work five years ago, those don't work anymore no. They're not compelling enough. I mean you gotta have a voice track you know stuff like that guys. People will expect more now so those stupid slideshow videos from all those spam tools where there's just a music track with various images and a text overlay with a call-to-action, that shit. I mean, it very rarely works anymore. It's not even worth the time. So, yes, thanks, Greg. I totally skipped over your question, so I deserve that.

Okay. “What's the link for live event?” We don't have one yet, Paul, you'll know when we do if you're interested in-

Hernan: Yeah. If I may add, Paul, just contact support at SemanticMastery.com and the guys will give you details on the actual super special discount that we're doing just for you know as an early bird ass until we have our our landing page up, if that makes sense.

So just contact support.

Bradley: Yep. That's what I was gonna say was if you're interested in the early bird that we talked about just contact support. We don't have a link for yet but contact support will get your name on the list and make sure that you get that.

How Do You Get Videos To Link TO GMB?

Brian, “How do you get videos to link to GMB?” Just link to them. Just link to them. Link to the full URL though, guys, can't shorten it. You got to use the full URL. That's how you do it. It works trust me. I just did it yesterday again. See? “I wasn't able to get on the webby where you talked about unlimited.” Yes, that's what I just said, Dan. You'll get access to the webby from Monday during Marco's next webinar.

Okay. All right, guys, 5:01. So I just went one minute over today. Thanks everybody for being here.

Marco: Perfect. Thanks everyone.

Hernan: Thank you, guys. See you.

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