Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 164

By April

Click on the video above to watch Episode 164 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Adam: [crosstalk 00:00:00]

Bradley: We're live, by the way.

Adam: Hey, all right. It's good to know [inaudible 00:00:08]. Welcome, everybody. Welcome to Hump Day Hangouts. This is episode 164. It is two days past Christmas, and we are going strong. I got my beanie on. I'm trying not to freeze to death, but I also wanted to model the new Semantic Mastery shirts that literally just came in. I think we're going to have a little giveaway cooked up here in a minute for you, but we'll get back to that after we say hi to everybody real quick. Starting on the left, well he just disappeared, so we're not going to say hi to Chris. We're going to go to Hernan. How's it going, man?

Hernan: Hey guys. Hey everyone. I hope you had a really good Christmas. Happy holidays, and really excited to be here.

Adam: Awesome. Marco, how you doing?

Marco: What's up man? Hope everyone had a wonderful holiday. For those who don't celebrate Christmas, I hope you had a wonderful time anyway, or just as well how everyone take it, I mean it in the best way. By the way, it's warm and sunny in Costa Rica, and I'm loving the weather.

Adam: Outstanding. I'll have to post a picture, I just came back from the mountains. We got like four feet of snow in the last 48 hours. It was nuts, but lots of fun. Bradley, how you doing?

Bradley: I'm good, man, happy to be here. I had a quiet Christmas because my daughter's with her mother this year. We alternate holidays. It's not a big deal, I had her last Christmas and I'll have her for New Years, but it was rather quiet. I ended up working. I worked on Christmas Eve for like five or six hours, and I worked on Christmas Day for like four hours. Got caught up on some stuff, though, but not near as much as I hoped to. This week is uber crazy for me, trying to get a shit ton of stuff done. Preparing for 2018, we got a lot coming up in 2018, especially for the master … Well, for just all our companies, to be honest with you, but Mastermind especially. That's really what I'm trying to do is a race to get prepared to start all that stuff.

Glad to be here. We got only an hour today, instead of the two-hour marathon we had last week. Looking forward to answering some questions.

Adam: Cool. Good deal. Chris hopped back on. Chris, how are you doing?

Chris: Yeah. Doing good, glad to be here as well, like everybody else. I'm back in Vietnam for like two weeks. Then it's back to the slopes.

Adam: Awesome, sounds good. Real quick, I wanted to say too, if you waited to try out the Mastermind, the one dollar trial we had going on, there was a one dollar, seven day trial, and on top of that you get to talk to one of the co-founders of Semantic Mastery, have a 30 minute consulting session. That is gone. Sorry about that if you didn't make it, but that was up for almost a week, so we ran out. All the spots have been filled. We might do it again in the future. This was just something we wanted to do over the holidays and see how it works out for people and give you some one on one time. I guess stay tuned is the best we can say for now. Then we're looking forward to working with the new Mastermind members, like Bradley said, with all the stuff coming up in 2018.

Hernan: Yeah, if I may add, I just wanted to thank you guys for the amazing response that we had. It was amazing. We have been having for the past week, with Christmas and everything in between and with the upcoming new year, but we have been managing to have amazing conversations with people. I'm really looking forward to working with all of you guys on the Mastermind. I think that was one of the best … I think we had a great response, honestly, and we had to cut it short because otherwise we would be overflown with calls and what not. I think that we have been having amazing conversations. I, personally, have been and I know Bradley too, and it just proves the point of the quality of people that's getting into the Mastermind, which is mind-blowing. They're super talented people, people that are moving forward super quick. I am really pumped, actually, for what's coming on 2018 for the Mastermind.

Adam: Awesome.

Bradley: I'm sorry, real quick, Adam. However, some of you guys I've reached out to on multiple occasions now to schedule your 30-minute call and have not received a reply. After I've sent out two or three emails, I'm done. I don't do it anymore. Either check your email box if you signed up for the Mastermind trial, check your email because I have been emailing people trying to get set up. I've had multiple calls that have been really good. I just got off one literally 15 minutes ago with Kelly, which by the way, Kelly, if you're watching, it was a great call. I really appreciated your time today.

That said, I've had some really good calls. As Hernan said, it's interesting to hear some of the very unique business models that some of you guys have. I'm anxious to hear how you apply what we teach if you stay in the Mastermind to your own businesses, and whether it was effective or not, and if so, how? You know what I mean? I think that's really interesting. It can make us better as teachers, as instructors, or whatever, mentors I guess you can call us. If we know how to apply our methods to all different types business models instead of just the standard or typical business models that we are normally exposed to in this industry.

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Anyways, I just wanted to say, some of the calls I've had have been amazing. Some of you guys have been ignoring my emails, or maybe they're going to spam or something, but go check it because if I've sent out two or three, I'm not going to send out another. All right? Adam, are you going to say something? I'm sorry.

Adam: Yeah, no worries. I just wanted to say before I hand things over to Marco, he's got some information we definitely want to share with people. We talked about it last week. I know we got new people watching every week. I just want to say if you're new to Semantic Mastery, check out the battle plan, the SEO blueprint. I'm going to pop a link on the page. We've got a coupon code for you, so you can grab that dirt cheap, some killer information in there. If you haven't yet, go to searchbase.com, and sign up. Get your free account there for [inaudible 00:05:48] services, got some free tools as well.

Then, the support.semanticmastery.com is a very important place where we put questions we get asked a lot. We love it if you ask questions on here, even if it's a repeat that's fine. We're going to answer it. If you don't want to wait, and you're not sure if maybe it's been asked before, you can go to support.semanticmastery.com, check it out, and we got a database full of answers that we pop in there that are maybe lengthy or that come up a lot, and we have charts and diagrams, things like that, to help you.

Marco, if you want to fill people in a little bit, I know we posted about what we're doing and what you've been working, setting up, and we talked about it, but do you want to fill people in again just in case they haven't heard?

Marco: Yeah. I posted on Facebook. If you go to my page Marco [Benevetiz 00:06:35] unfiltered, the post is there and the link is there. Basically, it's just simply our initiative. We were calling it subs, and it's supplies, uniforms, and books for kids. For every $50 that's donated, one kid gets to go to school for the entire 2018 school year with full supplies, books, uniforms, and everything that they need. We're not asking everyone to donate 100 bucks. We're asking you to donate whatever you can. I know Semantic Mastery has pledged $1,000. One of our partners has already donated $1,000. I'm matching the $1,000 donation.

Our goal is 10K. I'm hoping we beat the 10K, so that we can send the 100 kids. If we go over $1,000, whatever it needs to take us to 15, I will make it up. If we exceed 15, whatever it needs to take it up to 20, I will make up the difference. I don't mind. I love giving to these causes. I'm going to pop in the link so that people can go and watch the video and decide whether they want to donate. It's a great cause. We're making sure that over 90 cents of every dollar go to the children. Of course, we have to pay fees and a whole bunch of other things, but anything that's left after fees or whatever, which is over 90 cents of every dollar, it goes to kids. It doesn't go to anybody else because we have a ton of volunteers that are doing the work. They're doing it for free. They're just giving their time. Go, watch the video because it explains it in more detail what it's all about and why we decided to do it. I'm going to pop in the link at the top for people who want to go.

By the way, anyone donating $1,000 will get … I changed it. I was going to give them an hour of my time. I'm going to give them two hours of my time. Anybody that donates $1,000, that matches Semantic Mastery, what we're pledging, will get two hours of my time, and we can discuss whatever it is that you want, whatever problems you're having. You're going to get my consultation call for your donation.

Should you decide to donate $5,000, what I'm going to do is, I'm going to give you 10 hours of my time. We're going to take one of your projects from start to finish. We're going to rank it. We're going to get everything going, so that you can go ahead and whether it's a client that you just need to rank and you haven't been able to, or some project it is that you've been meaning to get off the ground but haven't been able to, whatever it is, I will give you 10 hours of my time. We'll schedule it. Anyone who has done a consultation with me will tell you whether it's worth it or not. If any of you guys listening who have gotten a consultation from me, please chime in and let everyone know whether it's worth it or not.

It all goes to charity, so I don't mind giving my time if you guys are willing to give to this cause. There you go.

Adam: Awesome. That's awesome, Marco.

Bradley: Sweet.

Adam: Yeah. Nothing to say on top of that. That's a hell of a deal [crosstalk 00:10:10]

Bradley: How do you follow that?

Adam: Yeah. The only thing I would say if you're giving, if you want to give, or you know someone, please help us. If you can share it, pop it on Facebook or Twitter, or whatever your preferred method is. Like Marco said, this is truly something where the vast majority, this is going directly to the kids. There's not a lot of overhead. We'd like to really generate as much revenue for the charity as we can to really get this going. Please, share the word if you can.

Marco: Just so you know, the page, I removed all the cookies, all tracking, no one's being tracked, no one's going to get chased all over the web with the page. No, no. Everything's taken out. You go there, you watch the video, and you're not going to get followed throughout the web. Make sure that if you decide to share it, that everyone knows what's going on. Please spread the word, get people to donate, and these kids need it, man, they need it. I can't tell you anything more than that. They need it.

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Adam: Cool. Sounds good. All right, you guys ready to get started? Does anybody else have anything we need to go over?

Bradley: Last thing. Go to bradleybenner.com and subscribe. I haven't done any videos in like two weeks, but I've got like five videos for the YouTube channel for the Mindset Mastery series that I need to record. I've got multiple topics that I'm want to record videos on, I just haven't had the time. I have been doing my daily emails every day, guys. The email list, I think I've got 32 emails in there, Monday through Friday, except on holidays, obviously, but I've been writing a new email every day. It's just stuff that I have been studying and learning. It's a way to really … It's like journaling. I'm journaling but in email format, so it can benefit others besides just me. Some of you may not find it beneficial at all, but some of you may. I've gotten some really, really good comments from some people. In fact, since the last week when we did the Hump Day Hangout, I had like 30 new subscribers, which is pretty good, because again, the only place that this is being presented is on basically Hump Day Hangouts when I announce it here, guys. I'm not driving traffic to an offer or anything like that.

Anyways, I would encourage you to go check it out. I'm putting a lot of work into it, guys. It's just something I'm doing, it's free, it's not going to cost you anything. It's just because I want to do it, and it's helping me. I hope that it can help some of you. Go check it out, bradleybenner.com, subscribe. If you don't like the emails, just unsubscribe. That's it.

All right, with that said, I'm going to grab the screen guys, and we'll get right into it.

Adam: Sounds good.

Bradley: All right. Marco, yeah, there's the link by the way. I think you posted it again, right?

Marco: Yup.

Bradley: We got it on here twice. Okay, cool.

Marco: I also [inaudible 00:13:02] posted it at the beginning.

Is It Better To Create Subdomains Instead Of Individual Domains When Managing A Huge SEO Project?

Bradley: All right. [Shivga 00:13:10], I'm so sorry, dude. One of these days I'm going to have to talk to you so you can help me learn how to pronounce your name. Hey guys, [crosstalk 00:13:18]-

Hernan: Sorry, we had a really good conversation with Shivga the other day, last week. Yeah. We've had a really, really good conversation about it, so I appreciate it.

Bradley: Awesome. Hey guys, I've potentially come across my first big, big account. Sweet. I'm going to plus one that. A prospect wants SEO for approximately 25 websites, which he wants to rank in the three pack for various cities, 155 mile radius around him. I sat down with a guy this morning, and getting addresses for mail verifications is not a problem for him. The options I presented to him are one, large website with 25 sub-domains, or two, separate word press websites.

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I'm leaning towards number two because I'm a little afraid of future changes that could take down such a large account, but what are your thoughts? Thank you.

No, I would absolutely go with sub-domains. I would so that specifically because, look, I don't work for Google. None of us do. We really can't predict the future. For Google to come in and penalize … See, if you got your root domain penalized, it would absolutely affect the 25 sub-domains. If you got an individual sub-domain penalized, then it wouldn't affect the others.

The problem with 25 separate websites is, in my opinion, is, none of them are going to benefit from each other. Does that make sense? I mean, there are some ways you can hack into some benefits. I know I've got several Lead Gen stuff that I've got some of them with roughly 15 locations. I know you're not supposed to do this, but I've done it and it works. That's to link at random from one location site to another. I just use in footer links. I know people say don't use site links and footer links and that kind of stuff, but I've done it and it works. At least, it's worked on some of the projects that I've done. I always do them on sub-domains.

You can accomplish the same thing with doing separate word press websites, but the benefit of using sub-domains is that you are building the overall authority of the root domain with each subsequent sub-domain that you add. Each additional sub-domain or location that you add, you're going to end up building … You don't necessarily need a separate syndication network for each, but you are going to have separate citations for each. You are going to have separate Google my business verified listings for each. You are going to have potentially separate Google Drive stacks, or at least specific folders for each location. Likely, you're going to be doing separate press releases for each location.

My point is, that by doing all that work to each individual location/sub-domain site, you're going to end up building the overall authority of the rooted domain, which means that each new location that you add, is going to instantly be given a boost because it's basically benefiting from all the authority of the root domain, and you're going to get better results a lot quicker. The more that you add, the more authority that accumulates. Its accumulative effect that really starts to occur.

I found that to be the case with a lot of the Lead Gen stuff I've done where I've got multiple locations. The more and more sites I add, the easier it is to add the sites. Again, I would recommend that you go with the sub-domain route. The idea here is to keep your root domain incredibly clean, so don't use your root domain for anything spammy at all. You could use the root for the blog, and just make sure that you're doing the best practices that we teach, which would be a branded syndication network for the root. You can do all of your blogging from the root domain, and actually blog to your 25 sub-domains from the root. That's something else I would recommend doing. When you have multiple locations like that all under one brand if you have separate sub-domains, I don't recommend doing separate blogs and separate syndication networks for each location, unless it's required. What I mean by that is, what I try to do is do all my blogging from the root. Even if I got 10 sub-domain sites, I don't care. I try to do all of my blogging from the root domain and use the root domain RSS feed as my trigger point for the branded syndication network. It's just one syndication network.

Then what I do is, over the course of a few months as I am continuously publishing content to the blog, I start tracking the results of the individual location sites. Some sites are going to respond really well to the blog. Other sites, obviously in more competitive areas, or where the competition is higher, they're not going to respond quite as well from using the blog on the root like that.

In those cases, then it makes sense to create a branded location-specific network for that specific site. Then blogging directly from that location site to that location-specific syndication network. Then you get a little bit of the benefit from the root domain blogging about that location, as well as its own individual or specific location syndication network so that you end up with basically you can power it up from two different locations. That seems to be really, really effective.

Just keep that in mind, guys. One of the things that you can do, [Shidga 00:18:23], I'm sorry that's difficult for me to pronounce, is on your root domain is you create categories for each one of your location sites, so that when you're blogging from your root domain, you just place the posts in the appropriate category, which is essentially the location category. You can build up a ton of relevance that way and it makes your root domain incredibly strong so whenever you add a new sub-domain or new location, it's going to instantly benefit from all of that accumulative authority.

That's my take on it. I'd like to hear the opinions of some of you guys. What do you think?

Chris:Yeah. He's in RYS Academy, excuse me. RYS Reloaded, and he's a really active member. Just post in there because I have something that really kills for something like this. Especially you're going to have the 25 sub-domains and you're going to have separate maps for each one, or excuse me, separate GMBs. You could totally just crush this and your competition won't even know what happened. I mean, just three pack, and organic, organic and three pack, just whatever. It's going to be a mix and it's going to be a big, happy ranking party. Contact me in RYS Reloaded. If you don't want to give away your niche or URL, you can just give me a private message. All my guys in RYS Reloaded, they get a half hour with me whenever they feel that they're ready for it. This would be the perfect time for you to take advantage of your half hour, Shivga.

Bradley: Yup.

Adam: Real quick too. I forgot one thing. When we were doing announcements, best question today is going to get a free T-shirt. That's the thing today. Last chance to get a T-shirt in 2017. We'll ship one of these for you for free. Marco, can you pick the best question today and we'll announce it at the end?

Marco: Sounds good.

Adam: All right. Cool.

How Do You Determine Which Press Release (PR) Will Be Purged In 180 Days By Serp Space?

Bradley: Cool. Great question, by the way. Andy's up. He says BB and team, a question on press release stack technique. You mentioned in your video that to identify the PR that will not be purged after 180 days. Can you explain a bit in detail how we can determine which PR will not be purged?

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Yeah, Andy. As far as I know, it's just a manual process. We have our distribution site list. I had one of my VAs go through and identify all the locations of each one of those distribution sites. In other words, where the site is located physically, at least as far as the company address, the corporate address. I did that specifically just so I could identify the local pickups whenever I do press releases for lead gen or local clients, I could try to identify … Just go look at the list and say okay, they're located in this city. What's the closest website, basically news affiliate site, to this location?

I talk about this a lot, but one of the distribution points in our Serp Space press release service is NBC 12, which NBC 12 is the Richmond, Virginia NBC affiliate. Richmond is the capital of the state of Virginia. The vast majority of my clients and my lead gen properties are all based in Virginia. When I do press releases submitted through our standard press release service, not the press release plus service but the standard press release service, NBC 12 being one of the distribution points, that ends up ranking really, really well because again, it makes sense because it's the Richmond, Virginia NBC affiliate and that's the capital of Virginia. It makes sense that those PRs rank really, really well.

Now, as far as purging, I know what I said. It's going to vary depending on site, Andy. It's not always 180 days. In fact, that NBC 12 site I was just talking about is more like 60 days, which sucks, because it's a great pickup and it works really well to rank, especially for Virginia terms, but within 60 days it's purged. I found out the hard way.

In fact, I mentioned this, I think, I don't know if I talked about it on Hump Day Hangouts or what, but the press release method, now that I've been doing that for five or six months and I've tested it across multiple properties, several different industries, and I've been able to achieve results damn near every time using the same method.

What happened was recently, within the last three or four weeks, I've noticed a lot of the stuff that I had started doing this method with had started to slip in the maps pack, their maps ranking started to slip. I started going back and researching, and that's exactly what happened is a lot of these PRs now that were originally published, that were all part of a stack, have now been purged.

The short answer is I don't know. Each platform is going to be different. NBC12 is, I think, 60 days. Digital Journal, I think that stays published, but I'm not 100% sure. Here's the workaround. Without having to go try to figure all that stuff out, which would be an enormous amount of work, number one. Number two, it would require you to have to go back in as part of the PR stacks and swap out target URLs. I talked about using a redirect in your press releases when you're doing a stack. When you're linking from one press release to another, use a redirect URL in the press release. Instead of linking directly to the press release that you're trying to boost, use a redirect URL, a domain that you have control over, just use the pretty links plugin, guys, or any sort of 301 redirect plugin. It doesn't matter. Create a redirect. That way, if the original PR that you're trying to boost ends up being purged, you can just swap the destination out in the PR number two, or any of them further down in the stack, further downline in the stack, if that makes sense, so that you can still recapture that juice, that link equity that's flowing through that PR. That's number one, one way to do it.

Keep in mind, that's still an enormous amount of work because you still have to go, especially if you're doing five, six PRs in a row, you've got to try to keep track of all that stuff. That's what I was doing, and I found that as become to cumbersome. If you're just doing it for one or two projects, it's fine. When you start to do this across multiple projects, then you end up … It becomes a management nightmare. I found that to be the case over the last several, since I've been doing so much of this over the last few months.

The work around, Andy, this is what I found to be the best. For instance, one of the sites that we … I'm going to be honest. Our distribution network for our press release service is Press Advantage. We use the Press Advantage distribution network as part of Serp Space. I love it. It's great. It only syndicates to between 200 to 250 sites. It's on the lower end of a number of pickups. However, the Press Advantage domain is really, really strong, and the press releases that get published, when it gets pushed through that distribution network, you get one of them is published on the Press Advantage domain. That domain is a powerful domain. Those don't purge, and the press releases are formatted really, really nice. They look nice, as opposed to most of the other news affiliate sites, the press releases look like garbage. They look shitty. There's a ton of ads on them. The pages load slow plus all that other crap. They purge, which sucks, because you end up doing work that you lose a few weeks, or excuse me, a few months down the road.

My point is, what I've been doing, and it's funny but one of our … Muhammad, who's got a question coming up here. He's been active every single week. I had a phone chat with him because he took us up on the one dollar trial. Anyways, in the Facebook group, he asked about that specifically. We just had a nice long thread about it. I recommended to him the same thing. For what I'm doing, Andy, for all of my first PRs, the tier one press release that is the start of the stack, the stack heading so to speak, I'm using the Press Advantage distribution network for that. Then I go get the press release published on that domain, and use that as my target URL as the stack. Does that make sense?

It's very, very powerful. It doesn't purge, and it looks nice, which means visitors are more likely to convert from that page than they are from one of those crappy looking press releases on the news affiliates sites. I know that was a long-winded answer, but it's a great question. It's something, like I said you guys, I've been real transparent about this is a method that I've been testing and developing over the last several months. It's just an experiment, just like everything we do, we experiment and then try to share the results.

I found that although effective doing the stack method, unless you know which PRs don't purge, and you use those as your stack points, then you end up creating a lot of additional work down the road. I don't like rework, guys. I like to try to be efficient. I like to try to set shit up one time and benefit from it for months or years to come. Does that make sense?

The short answer, after giving you that real long answer is, I recommend that you identify some of the distribution sites that don't purge, particularly ones that look good, like I mentioned, the Serp Space. Not the press release plus service, but the first one press releases. We use the Press Advantage distribution network. It's very powerful for exactly the reasons that I just mentioned. Then what I'll do is start using the press release plus service, which syndicates to 450 sites, has the maps embeds and video embeds. I use that as part of the stack, so down line. Then I'm also using Press Cable. I'm using Press Cable, quite a bit, to be honest with you.

All of those are really good distribution services, but you just got to select which ones you're going to use as your stack points, so that you don't create a shit ton of work down the road. Great question, though, Andy. I'm going to plus one that.

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By the way, the video email course that I talked about last week, guys. I think we're going to try to get that ready and out to our list. We're not doing some big super launch. It's probably just going to be an internal thing to all you guys that are subscribed. We're going to try to get that done by the end of January, I hope.

Then I think I'm going to probably do the press release course, have that available sometime in February. Just keep that in mind, guys. I appreciate you guys. Andy, you got going out and trying to figure all this stuff out on your own, that's awesome. I love the initiative. You're ambitious. That's great. Keep it up, man. That's how we learn how to do shit, exactly what you're doing, just testing. Okay?

How Do You Rectify A Press Release That Has Already Been Submitted To Serp Space?

Next question from Andy again. He said just received notification from Service Space that my PR went live. Went to check and realized that the email and brand name has some typo. Yeah, you need to check on that when you submit the data. That's really critical. What can I do to rectify this? Should I order a new PR to cover the typo? Yeah, I mean unfortunately what's already been distributed, you can't do anything about. You can publish a new press release, but you have done … Let's see. The brand name has a typo. Yeah, see that's basically an NAP error now. Right? That can actually cause a little bit of issues, but there's not really anything you can do about it now that it's been distributed, unfortunately.

That's one of the problems with press releases. It's not really a problem, you just have to be aware of that ahead of time. You have to check, double check and triple check before approving a press release, or when you go to submit your data via the order form, just always double check and triple check before hitting the submission button to make sure everything's spelled correctly. You don't have any punctuation or spelling errors, or anything like that, because that can effect NAP. All right?

Okay. Also, checked with Google News and cannot find any of the PR. That's okay. Don't worry about it. For example, I just went through that diatribe about Press Advantage, it's not a Google News site. In other words, that domain does not get indexed in Google News. It doesn't matter. It doesn't matter at all. I still use that as the starting point for stacks now because it remains published, and it's a powerful domain, and it ends up ranking really well too. Even though it's not in Google News, don't worry about it.

I mean, remember, for my use of press releases, I'm not really looking to target people that are searching Google News. I'm looking to target people that are searching universal Google search, just standard Google.com search. I don't really care whether it's in … I know originally when I started this method one of the things I mentioned always started the stack with one that is in Google News, but I've since changed that. My opinion has changed. That's not necessary. Okay? Another good question, though, Andy.

Is There Any Reasons An Optimized (Branded) Remodeling Contractor Video Wouldn't Lead To High SERPs?

David's up. He says, I may not make it to Hump Day Hangouts, but hopefully you'll answer the following. Are there indications that Google search doesn't or won't return page one results for certain keyword niches, in particular … Well, there's always a page one result for certain keywords. I mean, it doesn't start on page two, so I'm not sure what you mean.

In particular, is there any reason an optimized … Oh, you must be talking specifically about a video. Okay. In particular, is there any reason an optimized branded remodeling contractor video wouldn't lead to high SERPS? Based on cursory research, I don't see videos ranking for major US cities using common niche related keywords.

If the company's brand name, the company name, is a keyword, which happens, guys. I mean, when I first started doing lead gen stuff years ago, I would create all my pseudo, my pseudo businesses, and I'm doing air quotes, as the most obvious name period, like I would just say Colepepper Tree Service. I'll say that. I live in Colepepper. I would call it, or Colepepper Plumbers. You know what I mean? Think about that.

If that's the brand name, then yeah, because basically, your brand name is a keyword search, that means it's likely going to be difficult to rank, especially in major metropolitan areas. Broad type keywords are difficult to rank videos for where there's a lot of competition.

Now, a brand name search, if you're optimizing the video for the brand name of the company, and it's not some generic keyword brand name, then it should rank well. Again, it should rank well. You're talking about a YouTube video, so as far as, I found that when you optimize for the brand name of a company, you can typically rank for that, unless of course if your brand name is essentially a keyword, in which case then you're going to have trouble. Does that make sense? I'm not sure if … Does anybody else have another explanation for that?

Chris:No, it makes perfect sense. Google filters certain niches. We did a test for payday loan, and we ranked the video on the first page, and it disappeared within 30 seconds. That's how quick the filter is on that, the algorithm. That's how quickly it gets removed from searches. Although it got to the first page, it immediately disappeared. It was filtered out. There are some niches that you cannot get a video rank period.

Bradley: Yeah. We talked about, again, one of our members, I'm not going to mention who it is, but one of our members was talking about doing realtor marketing stuff, real estate marketing. I did that for, I don't know, six months or so, for … I targeted a bunch of realtors here in Virginia and I started doing marketing for them. I found that to be incredibly difficult to rank videos for keywords like real estate videos. That's what I started with was trying to rank videos. I eventually switched to doing more traditional websites and stuff because the videos, no matter … I would basically nuke it with everything we had, and I would be able to get the video to rank on page one for the keyword, for my desired keyword, it would last like a day or two, and it would always bounce back to page two. It's like Google was just … As soon as it got to page one, it might last 24 hours, and then it would always push back to position 11 or 12. It was always going back to page two.

That's when I realized that there are keywords out there that Google just won't show video for. I think it was Derrick Pierce that did a training a long time ago about this. It made a lot of sense. I don't know if this is valid, but I trust him, so I think that it probably is. If you do a search query, let's just say plumber Colepepper. You guys see my full screen, correct?

Adam: Yeah.

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Bradley: Okay. If you do a search for a keyword, guys, and you look up here, the vertical search buttons, if you see a video tab up here, granted the video tab is under the more tab here, but if you do a search and you see the video tab not in the drop down but actually over here, it's my understanding and I've experienced that to be the case most of the time, if there's a video tab instead of in the drop down, that it's likely that a video can rank for that search query on page one. If the video tab is in the drop down, then it's likely that it's going to be much more difficult to rank a video on page one for that specific query. Does that make sense now?

I haven't confirmed whether that's 100% of the time, like that's a law, or if that's just something that's been more coincidental, but I've noticed that a lot. That's something I do. When I'm looking to see if I can rank a video for a particular keyword, obviously I use a ton of testing tools now like Live Rank Sniper, or something like that, but one of the things I always do is take a look, just do a quick manual search and just look. If it has video tab up here, then I think there's a greater chance. Again, I don't have any data to back it up other than just from what I've experienced. Does that make sense?

Do You Charge Additional Payment For A Client To Get Local Exclusivity?

Anyways, good question again, David. Muhammad's up. What's up buddy? I enjoyed our call last week. Hey guys, do you charge more for a client to get local exclusivity? Yes. Well, I don't charge more except that … I mean, in other words, I don't sell leads to more than one contractor, period. Yes, I charge more if I was to sell leads to multiple … Like the same lead to three different contractors, then I would absolutely charge less. Part of my pitch is that I provide exclusivity of leads. Does that make sense? I don't ever resell the same lead.

We do tangent market stuff. I've got a roofing client that I set up all his lead gen stuff for him. I should have never done that. I should have kept it for myself. He gets a shit ton of leads, by the way. Whenever he gets roofing leads, roof repair leads, that's what he's a roof repair contractor … What the hell was that?

Hernan: Sorry. That was my doorbell.

Bradley: Whenever he gets roof repair leads, he ends up taking that lead and sells it to a drywall and painting contractors, he sells it to carpet cleaners, and he sells it to water damage restoration companies, and so he ends up taking the lead that he gets for roof repair, which is what he does, and he ends up monetizing that lead to tangent markets, which are markets that are related but aren't in direct competition with him. It makes total sense because if someone's roof leaks, it's going to ruin their ceiling. It's going to ruin their floor, and they're probably going to have water damage that has to be repaired.

It's just a great way to make a lot of money from additional, but again it's exclusivity of leads. I don't charge more for that, but that's only because I don't sell leads to more than one contractor, if that makes sense.

Marco: Right.

Hernan: Looking at that from-

Marco: Sorry about that.

Hernan: Go ahead, Marco.

Marco: Looking at that just from another point of view, if you're going to rank someone, say on Maps, and you take three clients, there's only one number one spot on the map. Now you're in an ethical bind because whom do you choose to rank number one? I mean, if you're that good, who goes number two and who goes number three? Who are you going to … It puts you in a place where you have to compete against yourself, and you have to have them compete against one another, and they're all paying you for the same thing. To me, that's totally unethical.

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Bradley: Yeah, I agree.

Hernan: Yeah. I definitely agree with Marco. I love the vertical approach that you mentioned, Bradley. I think that's genius. That's actually how you grew a six figure to a seven figure to an eight figure business. That's how you actually do it, by developing additional verticals. Now with that said, I think that exclusivity needs to be paid. Right? For example, if you're charging more per lead, let's say that you own these parts, you're not ranking clients, but you're actually doing lead gen, I would say that you want these leads exclusively for you, you need to pay a little bit more because they're exclusive otherwise, or you can say I'll sell them to three other contractors, it's first come first serve. You know what I'm saying?

I think that exclusivity needs to be, even if you're not doing that, needs to be something that it's part of the pitching. It's part of the unique selling proposition that you're pitching.

What Tool Do You Use When Checking Website Speed?

Bradley: That's funny, Wayne. Sorry, Hernan, I was listening, but that's just funny. Cool. Thanks, guys. What do you use to check site speed? Is Google's tool okay? Apparently Clint Butler, he's a Mastermind Member and he does a ton of website speed stuff, and apparently their Google tool's worthless. I never used it much anyways. I use GT Metrics when I did a lot of website speed stuff. I still occasionally will go … I just go in and test stuff occasionally now, but there's another one called Pingdom, I think Ping Dom, D-O-M dot com, I think is another one that you can check site speed with. Any of you guys have any specific recommendations?

Hernan: I use those too, as well, Pingdom and GT Metrics.

Bradley: Yeah. I did some training, I think in 2013, it's on my YouTube channel on how to improve site speed. Then there was a followup video to that on how to use Amazon Cloud Front as your CDN content delivery network. It's using the W3 total cash plugin. It's a combination of the W3 total cash plugin, the settings for that as well as Amazon Cloud Front. That works amazingly well. It's geeky to set up, that's why I had to do a video on it and step by step working procedure, or standard operating procedure of how to do it. All that stuff is on my channel. You can do a search for it, YouTube.com/bradleybenner and search my channel, you'd probably be able to find it. If not, you could probably search Google and find it.

However, I haven't updated that training since 2013, so some of the stuff for like Amazon Cloud Front may have changed. I'm not planning on going and updating it anytime soon. That, I've been able to take sites that were getting in the 30s, like what you're talking about, and boost them all the way up into the 90 plus range, as far as the scores from GT Metrics, just by doing exactly what I show in that video. It works amazingly well.

Again, it's a big geeky to set up. It's up to you, Muhammad, if it's something you want to tackle. I would recommend you maybe just find somebody that can do that for you that's really proficient in it, because it's something that it's going to take a while to learn how to do, to do it properly, unless somebody knows of some cheats or hacks. I know Clint Butler, again, he's always got some really good information on how to speed sites up. You're in the Mastermind right now, Muhammad, I would definitely get with him. Do a search on the Facebook posts. You might be able to find some info there that you can lean to.

Marco: I would recommend Doctor Gary, also. Either Clint or Doctor Gary Kerwin.

Bradley: There you go.

Marco: They're both really good at pace speed, and as far as Pingdom goes, there's a problem usually with one of the servers, I forget which one it is. I prefer GT Metrics over Pingdom.

Is There Any Limit To How Many Questions One Can Ask When In A Free Trial Of MasterMind?

Bradley: Okay. Muhammad, last statement really, or question is, I took the free trial of Mastermind and it's cool, so I think I'm going to stay. I just want to make sure, is there any limit to how many questions I can ask? No, Muhammad, there's not, either in the webinars or the group. I don't want to seem spammy, if that makes sense. I appreciate that, but no, that's part of the point with the Mastermind is to have direct access to us and also to all the other members. We welcome the questions, okay? Feel free.

Is It Okay To Use Google My Maps Or Should We Stick To GMB Embeds?

Madeline's up, hey guys, with reference to Maps, map embeds, can we use Google my maps or only GMB embeds? Thanks for all you've done this year and keep rocking. You can do either, Madeline. You can do either. You should be doing both, really. Marco, you want to comment on that?

Marco: Absolutely. Just don't go crazy. Just don't go crazy. Slow and easy and if you need more, you can always do more. You can't take away if you bomb it and it starts dancing like crazy for months, there's nothing that you can do but wait. If you take it nice and easy, you do some embeds, see how it reacts, you do some more if it needs more, then yeah, absolutely, both.

Bradley: Yup. Just so you know, I think we talked about this last week or something, but with maps embeds, I usually do something really small, like what Marco just mentioned. I start off with maybe 25 or 30 embeds. Then I wait, and I wait for a few weeks, like literally two or three weeks to … I put them on drip too, so it's usually dripped out over two weeks. Then I wait an additional week or two beyond the time that … Usually it's three or four weeks from the date that I order, that I order the maps embeds, that I'll go monitor the results and say okay, I need some more embeds. I do it very, very slowly. It's not like a video … Even videos, guys, I do the embeds stuff, I drip it out. I just don't hammer it with … I don't throw everything that we have at it right out of the gate, because to me, that's ridiculous. It's overkill a lot of the times.

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Second of all, if you throw everything you have, and I know that's not what you were asking, Madeline, but I'm just saying for the benefit of everybody else, if you throw all of your ammunition, your entire arsenal, at something right off the bat, and it doesn't get you the results you want, then what do you do? You don't have anything left. I always try to nudge it along with just as minimal amount of work as possible. I just keep adding to what I've already done until I start to see movement or results. That way, I still have a lot of stuff in reserve in case I need it down the road. Go slow, let them drip out, monitor your results.

Is It Okay To Use Spun Content For Tier 2 Or Tier 3 Links On A Google Site?

RL Sanders is up. I know it's been mentioned that we don't need unique content as part of a Google site. Can we use … Well, it depends, RL. Before I get on the rest of the question, it really depends, like if you were going to be trying to rank a Google site for like a money site, like a property to generate leads and things like that, I would recommend that you set up the site so that it will convert. Which means, don't use shitty content. Make sure it's good content, the layout looks nice, that kind of stuff. My SEO Virginia example, that was never set up really to generate leads. I do get leads from that, but it's really an atrocious looking site. I haven't ever wanted to go back in and update the site to make it look pretty and all that stuff because I'm afraid it's going to effect it's ranking, to be honest with you. I don't know if it will or not, I just don't want to mess with it. It was an experiment that's been holding strong since May of 2015. I didn't want to mess with it.

My point is, if I was going to use that same strategy to rank sites for leads for another industry or whatever, I would make sure that the site was built really well and set up for conversions. It would look nice. It would have good content. The new Google sites you can actually make look incredibly good. The old ones, you could only do so much with. That said, I would say if you're using Google sites as link building, like a public link network instead of a private blogging network because they're public, if you're going to be using them for link building, then I would say yes, you can get away with using pretty much any kind of content you want. Okay?

Can we use spun content for tier two links? Well, you can but it depends. I would recommend it depends on what your target URL's going to be on tier one. Your tier two links are building links to tier one properties. What are your tier one properties that you're linking to? If it's another Google site or something like that, yeah sure, it's fine. Drive stack, that's fine. There's some things that I would want to link to, like do follow links directly from a tier one property to my money site if I'm using spammy content and stuff like that, you just got to be careful. You got to know …

I know, Marco, I don't know how far out you saw, but Google is looking beyond two hops away from the money site now, correct?

Marco: Yeah, absolutely because we use IFrames. Google tunnels right through the IFrame. It goes each hop. It's able to determine each hop, however far out that IFrame resides.

Bradley: Yeah. Okay. That said, I would just recommend that if you're going to be using crappy spun content on Google sites as link building tools, then just make sure you're selecting properties on tier one that you're going to be linking to that are really, really powerful properties that can handle that sort of spam, like Yelp or Facebook or something like that. Does that make sense?

Marco: All of those documents and everything that you do in drive images and whatever, and the G site, they'll rank. Why put crappy content? The more quality you add, the better it is for your overall rankings and the better it'll convert. Hire someone, spend a little bit more time on CTAs. Place the phone number, if there's a phone number involved, or wherever it is that you want them to go. Make it look good so when it does rank and people see it, they'll click on it.

Bradley: Yeah. Are there any problems getting this content to index? No, except that sometimes Google sites are weird in that they index and then they fall out, then they come back. You just got to be patient with Google sites. I'm not sure why that is, but they do that a lot. Don't sweat it. What I would do is just once you've got content on there, go send them through an indexer. We've got an indexer in Serp Space where we guarantee, what 60% indexing rate. It's a guaranteed indexing rate, which is crazy. We've got an indexer there. There's so many indexing services. You can submit them manually using the URL submitter. I wouldn't do a whole bunch of them in one day, but you can do that as well.

Then just keep in mind, be patient with Google sites. A lot of the times they bounce in and out. I'm not sure why, but then eventually they come back and they pretty much stick after that. Good question, though.

Will Serp Space Be Offering A Traffic Program Similar To Crowdsearch Any Time Soon?

Scott says, will Serp Space be offering a traffic program similar to Crowd Search anytime soon? Yes, I'm not going to say when though because we've run into a lot of bugs with it. It's been an enormous amount of development, and that's why it has not been released sooner, Scott, to the Mastermind members. We're still working out bugs. It is certainly still in development.

By the way, there was a bunch of people I spoke with about this at the SEO Rockstars event. I haven't even reached out to them yet, only because it's not ready yet. It's not ready to bring testers in because we've identified issues that need to be resolved. That's what we're working on. Stand by, Scott. I know it sucks. We were hoping to have this out months ago. The reason why it's not out yet is because it's not to where we want it to be yet. When we do launch it, it's going to be the best out there, or we just won't launch it at all. That's what we're trying to figure out now. Okay, Scott? Appreciate you being patient, though.

Can You Achieve Similar Effect If You Create Top-Level Silo Pages And Redirect Them To Category Pages Instead Of Using A Post's Permalink Structure?

What's up, Sam? He was also in Portland, so Scott and Sam both were. Hey guys, happy New Year and thanks for the help in 2017. I have a site that's using post names for permalink structures, so I can't quite do the silo structure you teach. Yeah, you can, Sam. Yeah you can, because you can still create silos, do all of your category. You can do parent pages, child pages, top level categories, child categories, or subcategories I guess they're called, and posts. You can do all of that even though it doesn't show in the URL, doesn't matter.

You're talking about the category/post name permalink structure in Word Press. That's just so that you can see the silo structure in the URL. You can still build out a silo using just the post name permalink structure, and that's called a virtual silo, because all the internal linking is what actually creates the silo, and the way you stack pages, categories, and posts, makes the silo. It doesn't have to show in the URL. In fact, there's a case to be made in not showing it in the URL. You know what I mean? It makes the URLs cleaner and shorter.

Again, we've tested. I haven't done a specific test on this in over two years now, but I have done it in the past. As far as I know from other members and stuff, it's still absolutely valid. A virtual silo will rank just as well as a physical silo. The only reason why I've always used the physical silo where possible, is because I liked how logical the URLs looked when you can see the hierarchy in the actual URL itself. It's not necessary. You can still gain the same SEO benefit using just the post name permalink structure without it showing in the URL. Okay?

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By the way, Bruce Clay had an article from years ago about silo structure that is still valid today. That's where it talks about … I wonder if that's it or not. Anyways, you could find it in here. It's probably one of these four, but it's an article about silo structure. This one. It's this one, it's the one right at the top.

Bruceclay.com/SEO/silo, this one is an article that talks about how to do virtual silos and such. This is basically where I learned how to silo from, was this article here. I just implemented what I learned in this article and started testing, and it's a great article, great post. It's several years old now. I wonder if it has a date on here. Anyways, it's an old, old post. It's been around since, I think, 2012, or maybe even before that. I think I was introduced to it around 2012.

Marco: We also have two videos in our YouTube channel. [crosstalk 00:53:57]

Bradley: I think that's what Sam's talking about, Marco, because I show to use the category post name structure. I think that's where, Sam, you might be getting caught up. You can still do it without showing it in URL, is what I'm saying.

How Can You Tell If A Site Has Been Penalized By Google?

All right, guys, we're almost out of time. I'd like to get a couple more questions. Thanks, Wayne. Wayne, you can I can chat anytime you want, buddy. You don't need to take the one dollar trial for that. Ralph says, hey guys, how can I tell if a site has been penalized by Google?

Do a search. Do a search. Well, you should be able to know if it's indexed or not, because you can do info:, and then type … Say your domain is domain.com. You would do info:domain.com. Go to Google.com, and do info:domain.com. The home page should show as indexed. If it doesn't, then you're de-indexed. Also, if your site is connected search consol, formally webmaster tools, you should be able to see under manual actions if there was a manual action taken. Doesn't mean that you can't be penalized without a manual action, because that can happen too, if it's algorithmic.

Something else you can do is just do a search without the info: operator, do a search on just the domain name. Go to Google.com, search the domain name, not the full URL, but just the domain name. It should be the first listing that shows up in the search results if it's not penalized. If you search for a domain name, and it's got a website on it, it should be the first things that shows in the search results, because you're searching specifically for that domain name. If there are other things between it, like in other words if there's other domains, other listings, above that domain when you search specifically for that domain, it means that there is an algorithmic penalty applied to it. Does that make sense? That's one way to check it.

First check that it's indexed. Once you verify that it's indexed, search the domain name. If it's not the first listing that comes up, it means that it has been penalized algorithmically, it could be manual too. Again, check search consol, it'll let you know. Anybody have a comment on that?

Marco: No, I think that those options are pretty much what's there.

Do You Think That Embedding Google Doc Via Goo.gl To Around 1000 Web 2.0 With Spammy Content Can Lead To Suspension Of Google Account?

Bradley: All right. Last question guys, then we're going to wrap it up. Yeah, Daniel says Bruce Clay has been advocating strict silo structure since the late 1990s. Yeah, Daniel, that article could even be that old. I don't even know. I just know when I first got introduced to it, I think it was 2012. That's still valid today, that article. Thank you for that. Man, we got all the damn questions. Last one then.

Vitali says, do you think that embedding Google doc via the Google short URL to around 1,000 web 2.0s spammy content can lead to suspension of a Google account? It happened and I'm trying to figure the reason. Did not do anything else with that account.

Yeah, that maybe it, Vitali. Marco, what's your thoughts on that?

Marco: Yeah, he didn't embed the Google Doc. He submitted the Google shortened URL to 1,000 web 2.0s. If he had just IFramed the document with the Google link, I don't think he would have had a problem, because we never had a problem. We've done some real garbage with this stuff. I'm thinking he's getting names mixed up. You don't embed the Google shortened URL. You can't. You can only submit. You can put it in those spammy web 2.0's, but if you had just IFramed the Google doc, I don't think he would have had any issues.

Bradley: Yeah, and here's the thing, real quick. I've used my Google short URLs for video SEO stuff where I've taken a YouTube URL and shortened it with Google, the Google shortener, and then went and bought a re-tweet gig, I'm sorry, then tweeted that Google short URL, which ends up showing the embed, the video embed in the tweet. Then you get re-tweet gig, like SEO clerks or fiver or something like that, and get like 25,000 re-tweet gig. Every single time that tweet is re-tweeted, it counts as a hit on that Google short URL.

If you create a Google short URL through your account, or through any profile account, you can go look at analytics for that short URL and see clicks, devices, locations, all that kind of stuff. I don't know if you guys knew that, but that's part of the reason why Google short URLs, Google URL shortener can be used very strategically because it basically injects Google analytics into any link stream that you shorten with it. If that makes sense.

What's interesting is if you go do that, shorten a YouTube URL, tweet it, it doesn't have to be YouTube, you can shorten any URL, but go tweet that URL, and then do a shit ton of re-tweets, you'll see that those all count as hits, just the re-tweet itself. Whether it was clicked on or not, it's the posting of that URL that counts as a hit. I used to do that a lot for video SEO stuff, haven't done it in quite some time, but I did an entire video about that very specifically. It should be on our Semantic Mastery channel if you'd like to take a look at it. I think it's social referral traffic, video SEO with social referral traffic, or something like that. If you search that on our channel, you guys should be able to see a video I did with Jason Johnson that was like an hour long about specifically that method. It should still be valid today. I haven't tested it in probably well over a year now, but it used to work really well.

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It's interesting because the Google short URLs didn't get … I did that with my own account, which was spammy as hell, and my account didn't get suspended, thank God, but I don't recommend doing that stuff with your main account. Use persona accounts for that. Okay?

All right, guys. Thanks. Sorry John. John, he just joined our … By the way, John, I just emailed you today to set up our Mastermind call. Please check your email and reply to me so we can get that scheduled. Okay?

Guys, we don't have any more time for other questions. I really apologize, John, but since you're in the Mastermind, at least temporarily, unless you decide to stay, which we certainly hope you do, you can post this question in there and we'll get it. [crosstalk 01:00:22]

Marco: The T-shirt, Andy T.

Bradley: Andy T.

Marco: The second question, yeah.

Adam: Let me scroll down here. All right, cool. That was about the PR stacking technique. Andy, if you want the free T-shirt like I was showing earlier, just send an email to support, send a screenshot of the question you asked so we know it's you, and obviously we'll be able to weed out other people who send in screenshots. Contact us at [email protected], and I'll get you a T-shirt shipped out later this week.

Bradley: Sweet. That's awesome.

Adam: Cool.

Bradley: Well, guys, Mastermind webinar tomorrow. Everybody else, we'll see you next year.

Marco: See you next year, everybody. Whoo.

Bradley: Thanks guys. 2017 was awesome for us. We're looking to make 2018 even better, but again, we certainly appreciate you guys that attend Hump Day Hangouts and participate every week. It's a labor of love for me. I know I speak for my partners as well, we really, truly enjoy Hump Day Hangouts. That's why we've been doing it for over three years. We plan to do it for many more years to come. Please continue to join us and engage with us, guys. We'll be happy to be here every week. Thanks, guys, appreciate your help today.

Adam: Bye, everyone.

Hernan: Thanks, see you.

Marco: Bye, everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 162

By April

Click on the video above to watch Episode 162 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Bradley: Woohoo.

Adam: Well, hello everybody. Well, it's not Christmas yet, so I'm gonna take this off, but we'll come back to this in a minute. So, welcome to your Hump Day Hangouts. This is episode 162 on the 13th of December 2017. We got a few quick announcements before we get into it. Let's roll down the line here quickly and say hello. So… Chris, how you doing today?

Chris: Doing good. Unfortunately, it's warm again in Austria and I'm not used to that because I actually want to go snowboarding on the weekend, but we'll see.

Adam: Gotcha. Well speaking of warm. Hernan, how you doing.

Hernan: Hey guys. Yeah, it's really, really warm. It's rainy today. Hey Bradley, quick thing, did you activate a camera, man? Thing, on the…

Bradley: Hey you prick. I got it, but thanks.

Hernan: Okay. Thank you. Ah, I'm really, really excited to be here. So, thank you guys.

Adam: Awesome. Marco, how you doing, man?

Marco: Hey, what's up man? I'm good. I'm really, I'm excited actually. Get back into the groove. You know, get back into trying to shove crap down Google's throat. Making them like it.

Adam: Awesome, awesome.

Bradley: Are you nearing the end of your recovery period?

Marco: I'm going home tomorrow, man.

Bradley: Oh, sweet. Okay. So, Google beware.

Adam: Bradley, how you doing?

Bradley: I'm doing well. I'm happy to be here. It's fucking cold in Virginia though. I can tell you that. It's really, really cold today. So, it's even cold in my house. It typically gets really cold up here, so I'm a bit shivering. But I'm happy to be here, man. Let's get started. Oh, yeah, I know you probably got a couple announcements and I got one too before we get started.

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Adam: Definitely. Alright. So, the ears were not just because I love wearing them, which I do actually. This is my favorite Christmas hat, so, my wife bought it for me a couple of years ago. I wore to a company thing when I was an engineer so, anyways, moving on.

The actual announcements have to do with holidays and Semantic Mastery. So, were gonna have some announcements. Last year we did a price matching or not a price matching but a percentage of our holiday sales and we donated those to two charities. They marine corp toys for tots fund and then I believe there's the Shriner's hospital for children. Right Bradley?

Bradley: Mm-hmm (affirmative).

Adam: This year we got something a little bit different worked out and we're still hammering out the details but we want to let everyone know that we are going to be doing something this year so please stay tuned for that and when we have more information we'll let you know. But again it's going to be aimed towards children again and helping people out.

In addition to that, one week from today we're going to be doing the Holiday Hump Day Hangout. So we're gonna guarantee a two hour Hump Day Hangout. So that's going to be a lot of fun. We're going to have a couple little presentations but mostly just extending Q&A and if we get more questions I believe Bradley you've said that you're willing to go the distance if people have got questions right?

Bradley: Yeah, we'll do it.

Adam: Alright. So we'll be hanging out. We might have a beer. I'm just saying that might happen on my end. Then today is the day. Last week we announced it. There's been a ton of updates both to Syndication Academy and RYS Reloaded. So after Hump Day Hangouts, we're hopping off we got to update the price son those. So Syndication Academy's going up by like 50% monthly and then RYS Reloaded is going up from three to four thousand dollars. You literally have an hour if you're watching live. If not it's probably already happened. So just want to make that known to everybody since we sent out the emails about that.

Marco: Just so people know we have six or seven update webinars that we've done since we released RYS Reloaded. We have another one coming on Monday and it's on skip navigation. Everyone calls them jump links. The WPC calls it skip navigation. It's jump links or hash tag links or whatever you want to call it. That's what it is. We're having a webinar on it. Everyone's talking about it. I'm going to go in there and show you how it's done. So that's the kind of stuff we're doing in RYS Academy Reloaded in case you were on the fence. This is a really good time to get in.

Bradley: Yeah also what you may want to mention, which you talked about yesterdays webinar or Monday's webinar. I mean don't reveal it but I'm just saying it was suppose to be one of the best.

Marco: It's automation, dude. One of our students managed to actually semi-automate the building of Dry Staff. So Rob took it a big further, he went in the lab and just came up with something really awesome to make taking over a state. It's like [sherp shaper tima 00:04:36] and me guided or mass page creators. That kind of thing but for G sites dude. I mean we're getting into that type of thing. We're taking some of the manual out and so you can just mass produce these drive stacks and just go after an entire state if you wanted. If that's what you want to do, then you have the ability to do it and we just made it a lot simpler. Just that webinar is worth the price of the mission to RYS Academy Reloaded.

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Adam: Nice.

Bradley: Totally agree.

Chris: Important to say automation while remaining distinct quality of the stack for Google Drives.

Marco: Absolutely. I mean that goes without saying that we maintain all of the standards and that you do all of the intra making and everything else that's involved. Of course.

Chris: Yeah just forced to mention because certain people always go to other ends and then complain like it's not the quality and then we see well it's not from us.

Adam: Cool, alright real quick before we get into it. Oh man Hernan switched his picture up. Hernan's looking all fancy. Awesome. Before we keep talking about-

Hernan: [inaudible 00:05:54]

Adam: … weather and all that jazz. I do want to say sometimes I know we have some new viewers. We get a few every week and I want to say first of all thank you very much for being here and watching, whether you're watching live or catching the replay. If you are new and you're wondering where to start, start with the battle plan, the SEO blue print. I'm going to pop a link in here or you can just Google semantic master battle plan. Use this link and use the coupon code posting on here and you can save $75. If you don't have your free account at Surf Space head over there, check it out. There's some free tools as well as all of the done for you services, tons of them. Website got a redesign, it looks awesome, it works well. So check that out.

If you ever have questions during the week, you can always ask them on the event page by going to semanticmastery.com/hdquestions but first check support.semanticmastery.com. It's a repository of a lot of commonly asked questions and where we get Bradley's awesome drawings and graphs and charts and stuff for posterity. Anyways, with that said, do you guys have anything else before we get started? Going once.

Hernan: I think that we're good to go.

Adam: Alright let's do it.

Marco: I know this is suppose to be DPD but fuck Google.

Bradley: Wow.

Adam: On that note.

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Bradley: Alright quickly I just want to mention if you guys have not been exposed to the mindset series that I've started, I'm actually going to create a brand around it with one of our partners help while Rob is been helping Marco. He's doing some stuff with me on that to where we're probably going to end up creating a brand out of it, more on that later.

For now, if you go to bradleybenner.com, I basically am doing a mindset video almost every week but I also have started an email series and I am contributing to that every single day and it's just a thought that I want to share about something that I'm studying every morning, basically. I spend about an hour studying mindset stuff, goal setting and all that kind of stuff every single day in the morning to start my day off.

So typically right after doing that I have something that I really want to solidify. I'm doing it for selfish reasons. I'm not going to lie because by me writing out an email for about the concept that I just reviewed or learned or was reading about or listening to or whatever. It helps to solidify it in my mind. It helps me to take action on it. So I do that anyways and I figured I'd just create an email series out of it so that it could possibly potentially benefit others. I've had some really good replies from people that are subscribed already and so I recommend that you go subscribe to the YouTube channel and also to the daily email updates. If you don't like them just unsubscribe but if you guys need any sort of motivation kick in the ass to get stuff done, I think it works for me and again hopefully you can find some value out of it. If not just unsubscribe. Simple as that but I encourage you to go to bradleybennet.com and check that out.

Besides that, I actually had a call with somebody today that has been a follower of us for quite some time and it was really cool to have a chance to talk with him and chat a little bit about his business and some of the struggles that he's going through. I'm not going to mention your name cause I don't want to embarrass you buddy but it's very similar to the story that I had. The same path or journey that I've been on and so those are the kind of opportunities that can come about from just networking and stuff like that. Guys I'm happy to answer question about that. All that's explained on the actual page bradleybennet.com. So just go check it out and I'm here to help to try to help you guys to achieve more as well.

With that said I want to do one more thing, which is before we get into questions, I'm going to grab the screen. Alright so I posted this last week I talked about this briefly and I posted this image here on here guys. This is something that I've been developing for months and I'm not going into specifics on how all this works guys. If you want that you got to come join the master mind but I just want to plant a seed here as to what we're doing in the master mind starting in January for 2018. This is one of the projects.

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So essentially what we're going to be doing … This is a blatant pitch for the master mind, just so you know. This is a blatant pitch. No shame in this whatsoever. So this is just a blown up version of it. We're zoomed in on it a bit. This is a prospecting funnel that I have put together for the agency that we're building. It's a vast project and it's probably the biggest project I've ever done. Not probably, it is the biggest project that I've ever done. I've been working on developing an automated prospecting funnel for months and it's just working absolutely crazy.

I just wanted to share with you guys this image here. Again, I'm not going into specifics over this. I go into detail about all of this in the master mind and what we're doing starting in January, in fact, let's do this. I want to go take a look at something real quick. Semanticmastery.com/ I think it's MM2018. Boom, there it is. Alright so I'm just going to scroll through this rather quickly guys but this is essentially what we're going to be covering in 2018. This is the outline anyways. It's subject to change. There's no doubt but this is what our proposed roadmap is or plan for 2018. What we're gong to be doing is basically building two new businesses. The agency being one of them and then a local brick and mortar business being another, which is actually going to be a gym. A gym in my local town.

We're going to be starting in January with module one, which is PVC and then once that's done, which it's probably going to take four to six weeks for that. Then we're going to switch to module two, which is going to video and then we're going to go into module three, which is prospecting, outsourcing, local maps SEO, organic SEO, off page SEO, content marketing, email marketing, business development, productivity and process hacking, landing page and conversion rate optimization. We're going to be going into all this and literally throughout the course of the year building in real time, essentially almost live in front of everybody in the master mind two business from basically the ground up, from start to finish.

Obviously the emphasis is going to be on the digital marketing aspect of those businesses but it's going to encompass a lot more than just that. It's going to be some traditional marketing, which can include direct mail and print and actual live events and boosts at trade shows and things like that. There's all kinds of stuff that we're going to be doing because as marketing consultants, we should know all of this stuff because we should be able to advise our clients on how to get better results. Not just from digital marketing but from everything. It increases our, it elevates our value if that makes sense.

Here's the other thing. As business owners yourselves, as trying to create and own and operate your own digital marketing businesses, there are going to be a lot of additional things that come into being a business owner that aren't typically taught in most digital marketing courses like entity structuring, corporate entities, taxes, accounting, book keeping, legal requirements. All these different kind of things that we're going to be talking about and walking through throughout the master mind in 2018.

On top of that we're going to be teaching throughout the webinars like we always do so every other week we have about a two hour webinar. Sometimes they go longer but then I'm going to also be doing supplemental videos to fill in the gaps that we can't cover everything in a two hour webinar every other week. So every single week I'm going to be trying to pump out at least a roughly a one hour video or so where I go into more detail about all the concepts that we cover in the live webinars, which is also the Q&A section.

So again I just want to point this stuff out and let you guys know what's coming in the store for 2018. It'd be a great year for you guys to get started if you haven't already to come join us because it's literally going to be step by step as we build businesses. I think that's going to be an incredible journey. I'm really looking forward to it. It's putting me definitely under pressure to make it happen but part of the reason why I want to do it in this format guys is because I think too many courses our there, too many training programs, they only show the good, they only show what works, they don't show the stuff that happens typically in every business.

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I've said this before, I don't know if I've said it on Hump Day Hangouts but about 80% of everything that I try fails. That's the honest to God truth. Only about 20% of the stuff that I do is successful. I just keep trying shit all day long, all the time until I find stuff that works and the stuff that does work then I scale that. That's how you become successful. So I fail more than I succeed and that's true in any business. As entrepreneurs, we're going to fail more than we succeed but it only takes succeeding one or a couple of times, a few times or succeeding in one particular thing to end up having an amazing business.

That's really what I want to talk about or we're going to be covering as part of this live real time business building project over the next year. So that people can see the type of shit that happens in normal business day to day operations in trying to build and grow a business, which means a lot of the stuff that we're going to do is going to fail. I want to share that because I want people to be aware and so that they don't feel like they're doing something wrong when they run into similar issues.

That's what I think happens a lot with a lot of training programs is people don't see the bad or the ugly. All they see is the good. So when they end up going through the program and they start to run into set backs and road blocks and hurdles and that kind of stuff, it discourages them. I must not be good enough, I must not be doing it right, this shit doesn't work. All that kind of stuff and you end up quitting and looking for the next shiny object. That is absolutely no way to build a business because you're going to run into setbacks and I want to make sure that that is completely transparent going forward in the next year so that people can learn from those experiences and come to expect that kind of thing.

I'm going to run into lots of problems. I'm choosing to build this business, I'm going to run into a shit ton of problems but I'm determined to make it work. If 80% of the stuff I do fails that's fine because 20% of it will work and that 20% is going to give me financial freedom. Does that make sense? That's really what I want to be covering and that's the way I want to teach it next year. So we encourage you guys to come join. I didn't want to spend that much time on it guys but this is a blatant pitch because I really truly believe that many of you guys that have been following Semantic Mastery and all the other groups out there are probably missing a lot of this. That's something that we're going to try our best to provide in 2018. So we encourage you to come join us.

Adam: Okay does anybody want add on that before we move? Questions?

Hernan: Real quick guys, you know we decided we were going to take that [inaudible 00:16:43] over the next year and it's going to be pretty awesome because one of the things that Semantic Mastery has as Bradley was correctly saying is that you come and listen to each of our voices and we're actually out there doing this stuff. We're not making money from selling courses, which you know that you find a lot of people doing that. We're actually building assets and showing you guys how to do it as we do it. I think that's pretty powerful and pretty valuable too.

Bradley: Awesome thank you.

Marco: I would also add that we're not going to stop teaching SEO organic or otherwise. We have the Facebook group where we're in there. We answer questions every day. We try to provide the best answer that we know according to what we're learning every day from what we're doing. We're also providing information through our newsletter where we give people every month actionable items that we find. Whatever it is that we're finding. For example in next months … So here's another reason why you should join. In next months newsletter I'm going to be sharing some information on the skip navigation links. So I mean that's the kind of stuff that goes on behind the scenes at Semantics.

Is It Too Risky To Use PBN Even If You Access It Via VPN?

Bradley: Awesome. Alright I think we're going to get into some questions now. Fortunately we don't really have a whole lot of questions yet. Mel says, “Hey guys.” What's up Mel by the way? She's been really active for the last several weeks so we appreciate that Mel. She's says, “Hey guys I know you don't really use PBN's anymore but I figured you might know my situation. I accidentally logged into one of my PBN's from my normal IP, now I didn't link to my clients website but usually I go in with hide my ass and a different state et cetera. Do you think the PBN was marked by Google as in it is risky for me to still keep it?”

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No Mel. Okay there's probably going to be differing opinions on this Mel. I wouldn't sweat it. Honestly I really wouldn't sweat it at all. If you were logging into dozens of PBN sites from the same IP all the time, then that would create an issue. But since you've been it sounds like you've been incredibly careful up until this point, you made one mistake I would not sweat it. I would just carry on as normal. Just log in from other IP's going forward. That's it. Simple as that. What do you guys think?

Marco: I have a couple of things on this one. Hide my ass is like the worse thing that you could use as a VPN.

Bradley: That's a flag.

Marco: The IP's are so fricken dirty man it's incredible. The problem is in the first part. The problem is really using hide my ass as a VPN.

Bradley: Uh oh. I think we lost Marco. You guys hearing me?

Adam: Yeah I can hear you.

Bradley: Okay we lost Marco for a minute.

Marco: Can you hear me?

Bradley: Yup.

Marco: Okay the second part of this is PBN and I'm going to post a link again to my blog post from 2015 where PBN's have to be built a different way now. You can't go by the old standard. So I mean that's about it.

Bradley: Yeah I mean I wasn't trying to address all that as far as if you are still using PBN's and a lot of people still do. I mean there is still some value there but as Marco said, you just don't build them like you did in 2012 cause that way you'll … those end up becoming toxic. They create more of a problem than a benefit. So just make sure again, Mel personally I've got … I still have several sites. A lot of them I just use for video stuff now but I really don't sweat it because my network is so small it doesn't really matter to me anymore and because I use it more for videos. But for website stuff, yeah just as long as you've been careful.

I agree with Marco though, hide my ass is about the worst thing that you can do because so many other spammers use it. So you're better off getting your own set of proxies Mel, that can be either rotated out every 30 days or you can get permanent proxies like EZ proxies. If you go to semanticmastery.com/EZproxies that's letter E, letter Z proxies, those are you can request permanent proxies from them and they're rather inexpensive and you can use those so that you can literally marry specific, assign specific IP's to certain PBN sites and just always log in with the same IP because that looks natural right because typically a website owner, or a web master is going to be logging in from the same IP anyway. So you can get 10 IP's and just have three or four different sites all logging in from one specific IP and just assign those to them it's always the same if that makes sense.

Something like that. I'm just giving you some ideas where you can have much cleaner proxies or IP's than trying to use hide my ass. When you get dedicated proxies they're yours and nobody else is using them or at least they're not supposed to be. So you can guarantee that that's a clean IP. But again that's part of the reason why I don't like using PBN's that much anymore because of all the different stuff now. You got to follow so many rules now to not leave a footprint it's just crazy.

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How Do You Come Up With Quality Content For Two Sites In The Same Niche?

So Jenny's up. What's up Jenny? It says, “What's up crazy Semantics? I am merging one local city business lead gen website into another one that reaches statewide instead of one city moving all of it's pages, post, et cetera. Statewide site is steadily climbing up and it's landing pages are currently on page two for four to five different cities. Leads are coming in slowly. The local site is ranking top three for number of profitable keywords so I have to be very careful I guess not to mess it up or careful not to mess it up. I just find it very hard to come up with quality content for two sites in the same niche and see no reason to do SEO twice. Can you recommend the best way to do it? 301 redirect, plugins, an SEO boot camp Jeffery recommend highly that guy's a monster mentions redirection plug in are you familiar with it? Any input is appreciated sorry for taking up so much space.

No problem Jenny. Yes, Jeffry Smith's SEO boot camp is probably the best or not probably, it's the best on page SEO course I've ever seen. Hands down. So I totally agree with you there. As far as, let's see. I find it very hard to come up with quality content for two sites in the same niche. I'm not sure why you have two sites in the same niche. I see that you're taking a local site and moving it into, merging it with a statewide site so why not just 301 redirect the local pages? Unless those local … Well you said the local site is ranking top three and so you don't want to mess that up, okay. So that's why, you don't want to redirect the pages of the local site to the statewide site because then you'll likely lose the rankings from those local pages.

I mean it's possible that the statewide pages that you've set up that are now the target URL of the redirect would rank if they were set up similarly. But if it's on a different domain entirely and things like that, first of all there would be some dancing regardless but even if … Chances are it's not going to come back in the exact same spot anyways. So I would probably leave that one alone. As far as the actual content, look if you've got content, it's the same type of site, it's the same business or whatever. Then there's a couple things that you can do.

One would just have it rewritten. Just go send the content to somebody to rewrite it. Instead of having brand new content written, they can just rewrite it. I would have that done manually. I wouldn't go to a content farm for that kind of stuff personally. I'd rather hire somebody from UpWork where it's a lot more manual but that's one thing that you can do. Typically what I'd do and I know guys that a lot of people that do local especially lead gen stuff would just clone sites and they'd just swap out the local modifiers so like if it's plumber Dallas, Texas and they want to do one for plumber Atlanta, Georgia, they'll just swap out, it'll be plumber Dallas, Texas or plumber Atlanta, Georgia but all the rest of the copy's the same. They swap out obviously maybe logos and phone numbers and stuff like that but the rest of the copy's the same.

That apparently it still works. I haven't done that since I started in SEO back in or doing lead gen sites and doing local stuff since like way back in the day. I always prefer to get unique content for every site. I know that can be a pain in the ass and it does add up in costs guys but to me it's a level of security that my sites won't get all taken down in one fail swoop at some point in the future and that may still happen anyways but at least my content is unique.

So typically if I'm building five lead gen sites and they're all on the same niche, they're just different cities, I'll hire five different writers for the content. So that the content is all unique. That's how I've always done it guys. You can take existing content, especially if it's already ranking well on another site. You know that that site, that content it working well. You can have that rewritten and just slightly. You can even take the same content sometimes and just add additional content, switch things up a bit and make it work just to make it more unique. But again, I prefer more totally unique content personally.

As far as redirect plugins, there's a couple plugins that I would recommend Simple 301 Redirects is a plugin that I've been using for years. It's very simple just like the name implies. Another good plugin is called I think Page Post Redirect. That's another pretty good option and what I like about that is it puts a widget on each page in post editor you know when you're in the WYSIWYG editor area. So like you know underneath the editor area there's always the modules from plugins and for example like Yoast SEO or Instead, which you should be using now is Jeffrey Smith's ultimate SEO plugin. That plugin's a hell of a lot better anyways. But that's where you put your meta descriptions and titles and all that stuff. So those are like widgets in the editor page and the page post redirect one we'll put a widget right in each post or page so you can just direct where you want that to be redirected to.

Another one that I use a lot for it's called Pretty Links Pro. They have a Pretty Links Lite version that's free but the Pro version's absolutely worth it in my opinion. I now Chris P says there's some issues with it but I've been using that plug in for years and I like it.

Marco: I'm old school on this man. I find myself that I use a plug in for redirection but then I go and check the HT access file to make sure that it's been over written correctly. So since I'm doing double the work, I just stop using plugins and just go with the HT access file and do everything from there. It's easier for me.

Bradley: You can also do redirection in the C panel too. You can do it that way and all that does is it just writes it on to the HT access file for you. So that's another way you can do it. If you're not comfortable editing HT access files, which I'm not, you can do it in C panel. Good question though.

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Let's see. Yeah like I said, I would leave the local site alone and I would go ahead and … What you could do is once … if your statewide site starts to also rank in that same local site area and you want to merge those two at that point, then what you could do is actually do a redirect from the local site to those pages on the statewide site once they approach that same level in the serps or the same position in the serps.

Something else that you could, which is a little bit of a sneakier way is to use a canonical. You can canonicalize the local URL site page URL to the statewide page URL instead. What happens is Google will take the credit and push any of the credit from the local site to the statewide site without it being a physical back link, which is really interesting because that can leave your competitors scratching their heads going what the fuck is going on? How is this guy ranking for this I'm not seeing any links. Well that's because all the work was done at the local site. You got canonicalized over to the statewide page. They're not going to see that. That's very powerful. Google sometimes will … They're supposed to actually remove the site that's canonicalizing to the other URL from the index but I've seen where that sometimes takes weeks so you end up with two listings on page one until Google decides to clear it's cache and in the one that's canoncialized to the target URL will disappear at that point. That's a very powerful way to do it too.

Does The WP Curation Pro Plugin Helps Streamline Content Curation To Syndication Networks?


Okay AJ, he says, “I'm new to the group and I'm really anxious to get started. I have two inquiries. You recently said on email recommending WP Curation Pro and as you might guess it's super easy way to get curated content on your WordPress Blogs. Does this plugin help streamline the content curation for our networks? Does this type of automation come with TelTease?

On tier two stuff, no. AJ it's absolutely fine on tier two stuff, which is what I would recommend where you would use that. I would not … I wouldn't use it guys I'm not saying it can't be used on a money site but I wouldn't use it on a money site unless it was an automated money site like an automated blog that you were just, an auto blog that you set up specifically for Adsense or Affiliate Offers or things like that. That's different. But client sites, things like that I would not use that on as content creation for my money site. Unless it was an auto blog specifically set up for that reason because that's just not the kind of content … I want only high quality content on my money sites. Does that make sense? So that's why I still recommend manual curation for that guys. It's efficient, it's inexpensive and the content is much higher quality. It will pass manual review.

I don't know about whether this will or not. These kind of plugins are great for tier two stuff guys. You can set up auto blogs on tier two literally for example you could have like what we were talking about with Mel earlier with PBN's. You can set up auto blogs that are themed and use them as PBN's that you can use as tier two links that you can link to your tier one properties, your syndication network properties. Anything branded. I wouldn't link directly to my money site with them but I would link to tier one properties with them. You can use them to power up videos, all kinds of stuff. Automated content can still be valuable if it's done well. It would require you to do some testing AJ but something like that in my opinion would work really well on tier two or further out too. I wouldn't link directly to my money site or I also wouldn't want to put that plugin on my money site to create the content for the money site if that makes sense.

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How to use Project Supremacy with the Syndication Networks?

I'm not sure. I don't use Project Supremacy so it's really difficult for me to give you any advice on there. Yeah I can't speak on that. Sorry AJ. I don't have any … I used Project Supremacy the original version, the plugin for a bit for a few projects but every since than I haven't used it so I can't really explain, I can't really comment on that guys. Sorry. Anybody else before I move on?

Hernan: Yeah I haven't been using it much either. Sorry.

How Many Embeds Is Too Few Or Too Many For Video Powerhouse And Maps Powerhouse?

Bradley: Alright well Julia Parker's up, says, “Hey guys love the show. I had a question regarding SerpSpace, how many embeds is too few or too many for video powerhouse or maps powerhouse? Thanks in advance.”

There really is no too few or too many. It's how many does it take to get results? I mean that's really what the question is. It's not how many is too few or too many. It's what does it take to get results? Typically what I do and I use the same method over and over again because it works for me and that's video powerhouse for example. I'll do like 50 embeds, that's it but I make sure that I select the correct categories and the correct subcategories. I'll do the secondary embeds, things like that but the first tier embeds I only do 50 embeds ever. I drip it out usually over 14 days. So I'll select 14 day drip, 50 embeds and then I'll select the second tier embeds too and then I'll let it run and then I'll wait 14 to 21 days to check the results because there's a little bit of lag time between the posting and the actual results.

I always put my for video powerhouse I put my URL's, my video URL's, the YouTube URL's into ProRank Tracker. That's what I use for tracking all my videos and then I'll send a 50 embed blast and then I'll wait three weeks and I'll set a calendar reminder from the date that I start the SerpSpace the video powerhouse campaign. So I'll set a calendar reminder to remind me in three weeks to come back and check the ProRank Tracker results and see what kind of movement I got. Then if I need more then I'll go back and I'll set up another campaign, another 50 embeds or I may adjust it accordingly based upon how much movement I had from that first campaign if that makes sense, first run.

The same thing with maps powerhouse. Maps powerhouse I don't typically just start right off the bat with 50 especially if it's a new property. Usually with maps powerhouse I'm more conservative because it's not … It's still a Google property but it's not a video. It's maps being embedded in mass quantity is less likely than videos. Does that make sense? Logically it doesn't happen as frequently or as commonly. So I try to mimic what would seem natural. I know it's not natural but I try to make it seem like it is natural. So with maps powerhouse I might do 20 embeds first and then give it a few weeks and then go back and check again. With maps embeds I've seen some slower movement than with videos typically but that's just been my experience. I'm sure others have had different experiences. Anybody want to comment on that? I think that was a great question though.

Is It Worthy To Take SEO Projects For An HTML-Based Site In A Law And Real Estate Niche?

Okay Mohammad's up, what's up Mohammad? “Hey guys, some industry like law and real estate have these sort of niche specific site solutions where the site isn't in WordPress but in HTML. Normally the company they pay for the website can change it. I wouldn't really choose to work with something like this but someone has approached me with a site like this, is it worth working with these sites in SEO terms or should I stick with WordPress sites?

That's a great question Mohammad. I'll tell you exactly how I handle that whenever I have a potential client or prospect that has a site on a different platform or proprietary platform or any sort of other framework outside of WordPress or simple HTML. I flat out won't work on their site. What I offer or what I will provide in those situations is consultation services. So I'll make recommendations on what to do on the site to improve the on page SEO of the site.

So I might and I make that real clear to the prospect right out front I just tell them I'm not going to learn another platform, another website framework or platform just to work on your project. I'm not going to do it. I don't have the time to do that nor the desire to do it. In your case with the questions that you're asking Mohammad about this, a lot of them are proprietary and you won't have access to that stuff anyways if they have a web master or a third party or whatever that niche specific site solution type site.

So the only thing you can do is provide on page SEO consultation services like give recommendations, which can be done via Screen Cast and Google Docs and stuff like that and hope that they'll actually implement what you provide as your advice, your consultative advice and then you charge them for your consultation and then you can do all the off page stuff or the other way, which seems to be more appropriate in most of the cases I've dealt with is to put a sub domain site, a sub domain on their domain and then install WordPress and then do all of the SEO that we would typically do because now you have a WordPress site to work with on the sub domain.

Now if you don't have access to their sub domain, then you could always just create a new site all together on a different domain, you know like company name like if it was companyname.com you could do companynameblog.com. Does that make sense? Or something like that is my point just to have a WordPress site that you could use to do all your content promotion, your content marketing all that kind of stuff that you would normally do and just have all of the linking and stuff linking over to the main site. The one that's on the site, the niche specific site solutions. You want to make sure the branding is all consistent though because otherwise it's a … You want to make sure Google understands that it's the same entity. It's the same company. It's just one site is a blog while the other site is their main site or whatever. That's perfectly fine to do. It can be done on a sub domain or on a separate domain. There's obviously more benefit if it can be done on a sub domain but in certain cases sometimes all you can do is work on it an entirely separate domain all together. Does that make sense?

I know Hernan you've done a lot of that kind of stuff. Do you want to comment on that before I move to the next part?

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Hernan: Yeah honestly I agree with you on that regard. The reality is that … Can you guys hear me alright?

Bradley: Yeah.

Hernan: Because I'm hearing some crackling.

Bradley: Yup I can hear you. Can you not hear me?

Marco: He's muted.

Bradley: Oh we just lost him. Okay well we're going to keep moving Mohammad. I know Hernan's gonna give similar advice but I know he always has good input. So if he comes back maybe we can get his reply.

Do You Think It's A Good Idea To Have An Actual Brick-And-Mortar Location For An SEO/Marketing Agency?

Second, this is more out of curiosity but I noticed a local web design agency open an office. I always thought SEO didn't really need that but like an office and because outsource kingpen I'm getting along fine. Do you guys think it's a good idea to have an actual brick and mortar location for an SEO marketing agency? Would you or have you done it for SM or your other agencies?

No I mean you certainly can but to me why would you want all that additional overhead of paying for office space, renting or leasing office space? To me it's overhead that's unnecessary. Some people like it and some people prefer going to an office to work. That separates their workplace from their home, which that's a problem I've had to deal with and I've dealt with very poorly over the last seven years that I've been doing this digital marketing business, almost eight years now because there's no separation between work and home for me I feel like I should always be working. I have a hard time just relaxing around my house because my office is in my house and I always know I've got a shit ton of work to do and I feel like I should be working instead of wasting time even when it should be R&R time, rest and relaxation time.

So that is an issue for me and so some people actually like having an office to go to because it separates their work from their home environment. So that makes sense. You just got to … What Mohammad you say that you're getting along fine. So if you're getting along fine it's not an issue for you, don't … I personally wouldn't suggest taking on additional overhead. Even Semantic Mastery guys, we've got a virtual physical address. So I mean we have a local maps listing. In fact it was funny I was doing a search on this the other day. I was just actually interested in … I was looking at some old stuff that I did years ago. Take a look at this. If we say SEO Gainesville, VA. Look who's ranked number one. I'm not logged in. This is Firefox but look who's ranked number one for SEO.

Marco: I'm not seeing that Bradley.

Bradley: You're not seeing that? Well I'm in Virginia so it's localizing my results.

Marco: No I mean on your screen.

Adam: I'm seeing it.

Marco: Oh are you?

Adam: Well I was now I'm not.

Chris: Seeing it here too.

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Bradley: How about now?

Adam: Yeah.

Marco: Works for me.

Bradley: Okay, alright so anyways my point is Semantic Mastery's ranked for SEO Gainesville just because that's where our virtual address is. It's funny because Semantic Mastery's not really an SEO agency. We teach and it says internet marketing service as a category but we're ranked there anyways. It's probably because we get a ton of traffic and things like that and we're just ranked there for that, which is interesting because I've never actually optimized for like SEO Gainesville at all. We're not looking to take on SEO clients if that makes sense.

So anyways, my point is that you don't need to have a physical location if you want so that you can get a Google My Business profile, which I do recommend absolutely and you don't want to use your own address, then I would recommend that you go set up one of the PO boxes. That's what we've done and it works.

Adam: I would say too don't make it more complicated then you need to. If you find out you need it, great. But if you're just asking yourself should I do this? But there's no reason or data behind it, don't make your life more complicated for no reason.

Bradley: Keep it simple.

Hernan: Yeah I was about to say before I drop off, regarding Mohammad the other question about the HTML versus WordPress sites. I work with clients that had some other solutions like I don't know Magento or Volusion or some eCommerce like Shopify and I've always default to the sub domain WordPress solution for SEO. Always like 100%. If they need something specific done for example in terms of funnels, I always default to Click Funnels even if they are working oh I have We Pages or I have this I have that, you know can you work on? No, fuck no.

Bradley: Carolyn Martin. This looks like a question for Marco. Marco do you want to answer this one?

Do You Need A GMB To Order An RYS Reloaded Stack?

“Hey guys, thanks for all your actionable information you provide. I'm really curious about RYS Academy Reloaded, do I need a GMB, Google My Business listing to order an RYS Reloaded stack?”

Marco: The short answer is no you don't need one. The long answer is yes you should have one because what we're all about is that entity. We want that entity to be as real and this is I'm doing air quotes, as “real” as possible to Google because I mean it's in the black book and Carolyn if you're not in RYS Academy Reloaded I suggest that you go in there cause we have the black book and in the black book we explain step by step why you should have the GMB.

It makes life so much easier when it comes to ranking to have that entity, to have Google look at that entity and to see okay, I have a real person with a real business and a real address and they're trying to rank for their business in this set of keywords. It's so much simpler to do that than to say I'm nobody but I want to rank for this set of keywords. The power that you need to do that is so much more. The work that you need to do is so much more. You can save yourself a whole bunch of work by simply verifying, validating and then solidifying the entity.

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Do You Need To Match The Number Of Referring Domains Of A Competitor?

Bradley: Okay Keith's up, what's up Keith? He says, “I have been using IFTTT networks and putting other back links through them but have a question. I am coming up against some competitors that have a high number referring domains. Do I need to match the number of referring domains? If so, how do I do this safely while using IFTTT networks?”

Okay so I'm going to give you two answers Keith. The first one, do you have to match the number of referring domains? No. You don't, because again link quantity does not mean quality. Having a high number referring domains used to be incredibly important to have that was one of the ways that you could quickly judge how much work you had to do, was by looking at the back link profile of a competitor or of the average … The competitors that you're … the people that you're competing with I mean and then look at what the referring domains are and you can usually tell like okay if you've got 30 referring domains and all your competitors have 300 or more than it was like okay I know I got a lot of work to do.

That's not necessarily the case anymore because it's more about relevancy than it is about quantity. So you can achieve the same sort of results with just a handful of back links that maybe somebody else took 600 referring domains to get because you have better quality back links. You have links coming from highly relevant properties that are linking to yours. So again, it's not a numbers game at this point. It's more of a quality game.

That said, there are certainly ways that you can increase your referring domain count. My preferred method hands down is press releases. Absolutely hands down is press releases because you can get a lot of referring domains from a lot of high quality, high authority sites that way and it's done really quickly.

SerpSpace we have two press release services. We've got the standard and then the press release plus and the press release plus actually allows video and maps embeds or any sort of iFrame embed, which is freaking crazy into the actual press release. I don't know of any other service out there that does that and it also, what the press release plus service, it distributes to over 350 properties. So you end up with a bunch of back links from a bunch of different sites and you can even squeeze a my maps in there or a Google my business map if you want. But even affiliate sites and non local stuff you can squeeze my maps into that and have that pushed out through the press release distribution service.

So again, I would recommend first of all don't focus so much on that. That's no necessarily … I would focus on getting higher quality back links from really relevant sources than I would worry about the number but something as a quick hit, a quick fix for increasing referring domain count is just do a press release. Don't just do one. Press releases should, it's something that I do now all the time. So even on sites that are ranking well I still try to publish a press release once every, at least once every other month so that I'm constantly hitting it with new news and getting attention and press release generate traffic.

I know this because I put tracking links in press releases now that are I've click analytics basically and I look and even press releases that are strictly for SEO, not because I want them to generate traffic, they still generate traffic and get clicks through the links in the press releases. Does that make sense? So I can go in and look at the link count and even stuff that I would think is specifically just for SEO, I didn't care if it actually generated traffic. I look in three weeks later I've got 40, 50 clicks through the links in the actual post body so I know that I'm getting traffic from those, which is great referral traffic signals for your money sites. Does anybody want to comment on that? We'll keep moving. We're almost out of time.

Alright, Christoff is up. He's been in the Facebook group asking some questions and we've got a little bit of issue only because and so first Christoff I'm not picking on you but you came into the group saying that you were trying a Google Stack that you bought or built using the methodologies from some other training, somebody else out there and then you came to us asking us why it's not ranking. Well first of all, I don't know what their methodology is for building dry stacks but if you build them to the way that we suggest to our specifications, through our training, then you probably wouldn't be experiencing this but it's really hard for us to troubleshoot or repair something that you purchased or built from some other training company or some other group out there because I don't know what they're teaching. It's not what we're teaching.

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So I can tell you that unless you built it the way that we teach or you bought it from us, from SerpSpace, it's unlikely that it's going to work the way that ours work because ours is proprietary. Does that make sense? So that would be like going to Fiverr and buying a syndication network and it being done very poorly and not working and then coming to us and saying I tried syndication networks, it doesn't work, can you tell me why?

Well first of all if you didn't buy it from us or us our training to build it, then we can't really comment on somebody else's work. It's likely because it was done poorly. It wasn't done correctly. Not to our standards. So again, I'm not picking on you Christoff I just want to let you know that also you need to be more patient buddy only because and again, your set up may never produce results only because I don't know how it was set up. I don't know how it was built. I don't know what sort of methods they used. I can't tell you that because it's not my stack it's not ours.

But even if you had purchased a start from us or used our training to build your own stack, linking from something to a Google site two days ago and not seeing results is I mean you're not being patient enough Christoff. Again, I'm not picking on you. I'm just letting you know in the SEO game, especially now, you make changes, and it takes three weeks really to see results. It does. You have to be patient. If you try to force everything and if you are what they call Serp watching or rank watching everyday it'll drive you nuts and you're going to be inpatient. You'll do all these other things because you'll want to see movement right away and all you're going to do is raise a red flag to Google that you're an SEO because you keep doing all this shit instead of doing a little bit here and then waiting and seeing what kind of results it has when there's about a three week delay if that makes sense.

So first and foremost I would recommend that you go ask questions about the stack that you purchased or built using somebody else's training from the people that you purchased it from or the training that you purchased from them only because I don't know how it was built. Number one. Number two is just you need to learn to excise a little bit more patience in the SEO game or else you can end up causing more harm to your digital assets than good if that makes sense. Marco I know you probably wanted to comment on that.

Marco: Yeah I absolutely do because I actually wasted time going and looking at this dry stack because I thought that he was trying to reverse engineer our training, which I don't mind. I don't mind you going and looking at trying to match it up to what we're teaching. Go, do it.

Can Interlinking Web 2.0 Network With Video & Maps Embeds Pointing To Money Site Help Boost The Relevance An Authority?

That's how Rob got in with me. That's how I pulled in Rob and said, “Hey man. I love what you're doing, come with me. Let's make this shit even better.” So I went and I wasted my time looking at this drive site and I said, “Holy crap! This is nothing, nothing absolutely nothing like we teach.” So I was confused because he's in our group and I'm thinking he's using some of our training, some of what we're teaching to try to build and reverse engineer and try to succeed.

Again, I don't mind when you do that but then it gets posted that this is from and I'm not going to say the name, from a fucking competitor who knows absolutely nothing about. Well I can't say that because I don't know if he built it according to their training or they built it or what's going on. But it's crap. It's garbage. It's nothing like we teach. We teach tons of interlinking, tons of relevance, embed. Just a whole bunch of things that just wasn't done. We go through so much trouble that it takes our builders four to six hours of their time to build out a stack. I mean to interlink to do the and even longer because they do keyword research. They build everything out and they go into every file and folder and they interlink everything. We call it the spider web silo. There is so much work involved that most people just won't do it. Most people can't figure out how.

It's one of those surprising things about Rob. He's just so fucking awesome. I love Rob. So on this all I have to say is what was done has nothing to do with Semantic Mastery, has nothing to do with RYS Academy Reloaded. If that's the training that you're receiving you're in the wrong training because they're imitated. What does Wayne said? Often imitated, never duplicated. RYS Academy Reloaded is the original training on how to manipulate Google by using Google.

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Bradley: Sweet, Laura that's awesome. She basically just joined the MasterMind from the thread today. That's awesome Laura, welcome by the way. I think you're going to love it. We got a big big project starting in 2018 and come join us. We're glad to have you. Alright, we only probably have enough time for one more question guys unfortunately but this is from Vitaly I guess? I'm sorry if I'm saying your name wrong. He says, “Can interlinking web 2.0 networks with embeds, videos, maps, pointing to my money site help boost the relevance and authority or will it create a footprint in Google's eyes and possibly trigger a penalty? What do you think about pointing web 2.0 networks to a single video? Can it hurt the rankings? Thank you.”

Vitaly, I think it is. It depends. Here's the thing. If it's a branded network. If it's a branded web 2.0 network, which is what we basically teach the syndication network, all digital assets out there should be branded, whether that's a corporate brand or a personal brand like a blogger for example or a coach would have. Either way, it's still a brand. Every single digital asset out there should have it's own digital, it should have it's own branded syndication network basically. It's own branded web 2.0 social media network because that's natural, that's logical.

So interlinking those and back to your money site is what we teach because that's what is natural. That's what everybody does. They go out and build websites and then they go out and get all their social media properties and they link everything together. We just know because we're SEO's how to make it even more powerful. So absolutely.

Now, if you're going out and creating persona based like standalone, separate and apart from the brand web 2.0 rings, then no. You don't want to interlink, well you can interlink those because each one of those personas like we do persona based brands all day long. All the time we build persona based rings for second tier networks for YouTube, additional tier one networks for YouTube syndication. You can use them as second tier networks for blog syndication if you know how to do it correctly. But the point is each one of those persona brands is a brand on it's own.

Let's say it's a John Doe. Let's say it's a John Doe site blog that you want like a blogger, like John Doe is the persona. So there can be an entire syndication network all tied together for John Doe all back linking or interlinking to whatever the primary site is for the John Doe network, which could be Blogger, Tumbler, WordPress. It could be self hosted WordPress. Whatever it is that you want. It could be a Facebook page, a Twitter account, anything you want but all of the network properties for that particular network would all be branded for John Doe or Jane Smith or whoever that brand may be. Then you can use those networks to actually point links back to other properties.

Now I would not want to point just standalone networks to just to your money site. You want to, and as we teach in Syndication Academy for two tier networks where it's a combination of a branded tier one ring and in persona based tier two rings, you want to have additional content being published on those tier two rings. Your branded ring can entirely be content from one source, which is your content distribution engine. Whatever that may be. Typically it's going to be WordPress or your self hosted WordPress site, your money site or it's going to be YouTube. That's typically what they are.

So all the content going to your branded network can be 100% just yours content, which that makes sense. Why would you want to share other peoples content on your networks? On the secondary networks, supplemental networks you don't want to do that because they're not branded networks and you can create a footprint if you're not careful. There are ways to minimize or reduce that, which is what we teach inside the Syndication Academy. That's a great question. Can it hurt the rankings? Yes if for YouTube videos I have never seen it happen but for … that's the honest to god truth but for money sites yes if you are using syndication networks incorrectly, you can absolutely leave a footprint and it can absolutely trigger a penalty.

Again, if you go through the training that we teach in Syndication Academy then it's basically a non-issue. Because I've got stuff that's been up since 2012 when I really started this method that are still ranking and working today and it's the same methodology that we teach.

Alright guys, sorry we don't have time for the rest of the questions. I apologize for that guys but we got to go. So we'll see, we have Master Mind tomorrow correct?

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Adam: Yeah real quick there's a question I think we should definitely answer. One, Jordan thanks for being a big help to everybody. I know Mohammad and a lot of people appreciated you sharing the docs that you shared in the Syndication Academy. So big shout out to you for doing that. Then also, Jim was asking he said, “Outside of a new property here and there, what are the benefits of the monthly subscription to Syndication Academy?” He was a member a long time back and was considering joining up again, obviously good time since the price is going up in two minutes. But if there's more offered besides that.

I think one, I mean I'll just touch on this real quick is the community in there so people like Jordan who are actually out there doing the work and sharing a lot of the information. Getting access to the people in there is a big one and yes the updates are a big part of it. It's not like IFTTT has fundamentally changed in the last year. Obviously there's been some big changes but it still works. So I don't know, Bradley, would you like to add anything to that?

Bradley: Yeah I mean you mentioned in your question that besides the occasional updated property or new property that's, I mean that's not the case. It's not the occasional like every month we do update webinars where we cover, sometimes we add additional properties, sometimes we're covering prospecting. Sometimes it's, like last month, the last webinar that we did on November 30th or whatever for the update webinar I think it was number 17, anyways Jordan, I think it was Jordan actually that asked I think it was Jordan Faller that just asked some new content marketing guidelines for how to use what type of content, what type of back links and keywords and things like that. We spent the whole entire webinar basically talking about that. I went through a presentation on the best practices for content marketing.

So again, what I do is I look for questions in the Syndication Academy Facebook group that would be worthy of more additional in depth training, cover it deeper essentially and then I'll create training around that. Sometimes it's just stuff that I've discovered on my own that I share. Obviously I share as much as I can in there. Some stuff has to be reserved for the Master Mind but our updates are not just occasional properties. It's actually a lot of stuff that we do in there.

So again, it's entirely up to you. Of course you can always come join and check out the updates and see what's valuable to you and extract all the stuff that would be valuable to you and your business and then if you don't find that the updates that good then you can always cancel or suspend your service at that point. My point is a lot of updates have been given. Again I think we've done at least 17 update webinars in addition to a lot of additional update snippets that we put in throughout the training.

For example, we've got the applets have changed in IFTTT for how to set up the Google Docs and things like that. So I'm going to be covering that in this month's update webinar because again somebody requested that during the last update webinar so I'm going to. So again, if you have a request, come join us, ask us what you'd like to see updated specifically and we can prepare for some training for it.

Adam: Yeah and if you're looking whoever, not just whoever asked this question but for anybody else if you're looking at Syndication Academy, I do like to remind people because I think some people don't know this is that Syndication Academy is free for Master Mind members.

Bradley: That's correct.

Adam: So if you're thinking about either one keep that in mind in the back of your head and do the cost analysis if it's worth it to you it's a good way to save some money.

Marco: One last thing. People will suggest new properties for example in the Facebook group or wherever, wherever they ask the question or suggest it and we will actually go in and explore and see whether it's worthwhile, how we can exploit it and how it can be used in conjunction with everything else that we're doing. So there's a lot of benefit to it. It's not just here's the properties that you use and then the occasional update. There's a lot of things going on in Syndication Academy than just the occasional update. That's just my take on it.

Chris: Also if you mastered the syndication networks already, I would definitely join the Master class, the Master Mind cause it's just a matter of taking your business to the next level. 2018 is coming and yeah, time to grow it.

Bradley: Yup and Laura yes, Battle Plan is also included with your Master Mind Membership. So once again, welcome. Once you get into the Facebook group Laura we'll give you a nice warm welcome. Alright everybody thanks for being here. We will see Master Mind members tomorrow and everyone else next week. Thanks guys.

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