Adam: Hey everybody. Welcome to Hump Day Hangouts, episode 191, the question where I guarantee it, if you're watching this, you can get your question answered, because right now there are almost no questions because of a little error that somebody made. It's not important who, but let's go and say hello to everyone real quick. Hopefully, you're getting an announcement on YouTube or you're getting a notification. You might be watching this later, in which case, just ignore all this stuff about people making mistakes. Chris, how you doing, man?
Chris: Good. Happy to have summer finally in Europe.
Adam: Oh, nice. It's finally warming up there?
Adam: Good deal, good deal. Hernan, how about you? Is it nice and cold down there?
Hernan: Yeah. Over here, it's freezing, man. I'm freezing my ass and overdressed, whatever, but I'm super excited to be here anyway, so that doesn't stop us.
Adam: Marco, you're not freezing your ass off, are you?
Marco: Never. Guys, for some reason, we're not transmitting this Hangout into the Google Plus page. It's still 190.
Bradley: That's my fault. Standby.
Adam: Got you. Well, we won't ask Bradley how he's doing, because I don't want to divide up his attention, but we do have a few announcements. Real quick, I wanted to say we're going to put the link on the page and you'll be able to find it in the description if you're watching this later on YouTube, but our live event is a go, The Semantic Mastery Live.
October, the weekend of October 20th, 21st, we've already announced one of the special guest speakers. In addition to seeing all of our lovely faces at some point during the event, also Jeffrey Smith of SEO Boot Camp will be joining us and we're going to have a couple more that we're holding back.
We're teasing it a little bit, but that is a go, so I'll pop the link on here if you want to go and grab your ticket now. Ticket prices are definitely going to go up as time goes on. We want to help out the people who jump on this early and it is capped at a total of 25. Don't put it off too long. It will be in the Washington DC area and we're getting ready to lock down our event venue probably in the next week or two.
Bradley: Page is updated.
Adam: All right. As far as other announcements, you guys, we got a lot. I'm going to pass it off. Marco, is there anything we want to say specifically?
Marco: No. We're moving forward, guys. The Google My Business auto-poster is ready. It has some awesome features. People have a long way to catch up. I know there's some stuff being put out. It's [inaudible 00:02:42]. You can get an RSS feed on anyone who's in Syndication Academy or knows about us. You know how wicked RSS feeds can be, how they can help amplify your content, how they can help you with backlinks, but the most interesting thing we're doing is we're pulling in or we should have the ability in the next few days to pull in the RSS feed from the website so that all you would literally have to do is post from your website and you can amplify that content into post. If not, we do have the auto-poster, where you can go in and setup posts well ahead of time.
We also have YouTube views. That's currently working. It's working really well to push up videos, to get it ranked. Now, of course, once you start pushing videos, you should continue pushing videos to it to keep it ranked until it picks up its own steam. It'll pick up steam and stay where it's supposed to stay. It'll stay ranked. The great thing about this is that since it's real people, they'll interact with your channel, so they'll send all kinds of signals.
I keep telling people, the caveat in this is that you have to send them to a quality video. I always ask the question, “What's a quality video?” Well, a quality video, if you look at your competition as a video that has a bunch of likes, it has a bunch of watch time, it has a bunch of subscribers, that's a quality video. Look at what your competition is doing for that keyword and you mimic that, but do them one better. Better production, a better speaker, better audio quality, whatever it is that you need to do to grab the attention of your viewers.
There's so many things coming. Video carpet bomb is coming. We were just talking about it. The done for you Google My Business services, that's coming. The VA is almost trained. I'm working with her daily on this task. Cora reports are going to be available. What else do we have? Drive Stacks, guys. Drive Stacks, the Semantic Mastery way, with my original VA, the VA that I originally trained will be available through our marketplace. Market, it's coming. Just stay tuned. Keep coming back and we'll have news as everything develops, but we hope to have at least some of the products available by the end of the week. That'll be on you to send the email to let people know, “Hey, it's ready, so go get it.”
Adam: Awesome. Sorry about that. I was muted real quick. Also, I wanted to let everyone know, if you missed the webinar, we have a webinar replay. I'm not going to post the link here because if you're on our email list, then you are very special and you're going to get a link to check out the bundle, but there was a great webinar on Monday going into detail about how you can use some of the most powerful training that we have and really combine that.
We're going to have some more information coming out about that. We'll just post the link so you can go and grab that if you're interested in taking advantage. It's a special Fourth of July kind of holiday offer, and then we'll have a little bit, like I said, of followup in the coming days. A lot of people are taking some time off, heading out to the beach, doing whatever. If you got some time you can squeak away from the family or make an excuse, you might want to go check out the replay over the next couple of days.
Bradley: I can tell having changed Hump Day Hangouts from Wednesday to Tuesday for this week, we've got a lot less viewers on it right now than we typically do, so it's just timing. I'm glad that unfortunately, we didn't have all the questions directed to the right place this time. That's on our end, but we got a few questions. Do we have any other announcements, guys?
Adam: I'm good. How about you guys?
Hernan: I just wanted to reiterate that go ahead and grab your tickets for the [inaudible 00:06:51] Live 2018 because it's going to depend on that. It's going to depend on that. I'm really looking forward to seeing you guys, so yeah, I just wanted to repeat that once again.
Adam: Okay, cool.
Bradley: That's it. We can get into it, huh?
Adam: Yeah, let's do it.
Bradley: Let's do it. All right, well, we don't have a lot of questions, so we're hoping that some of you guys that are here have some questions and you post them on the page. Again, that was our fault, but it is what it is, so we're going to run with what we got. I know Adam posted a couple questions that he yanked from one of the Facebook groups, so we'll start with those. I'll grab the screen.
Is It Possible To Spread Authority To Multiple Root Domains From One Authority Domain Via Subdomain Redirects?
“Can I create a redirect from subdomain1.site.com to secondsite.com while site.com stays live and then secondsite.com gets authority from subdomain1.site.com?” Questions like this are hard to read. “Both secondsite.com and site have authority. In other words, is it possible to spread authority to multiple domains from one authority domain via sub-domain redirects?” Yes. “I'm doubting this works, but also read some things that indicate it might work.”
It does work. It does absolutely work. There's a little bit of a loss. That's called domain authority manipulation, guys. That's like 2012 stuff. That's the stuff that we did that worked really freaking well in like 2012, '13 timeframe. There's still a little bit of benefit to pushing domain authority, guys, but honestly, you can set that up. It will work. There's a little bit of a loss between redirects when pushing domain authority. It will absolutely increase your domain authority from your sub-domain that you direct to another root domain.
My point is, I'm not sure what your end goal is. Why do you want to push this domain authority to that other domain? Domain authority manipulation as a ranking factor is almost obsolete. I guess there might be some benefit to it, but you have to have really high DA numbers for that to really have an effect. It's much more about relevancy than it is about domain metrics, which are proprietary metrics, right? Marco, I'll let you comment on that a little bit, but again, look, if you want to do it, yes, it will help to boost domain authority from the second site.
There is a little bit of a loss, so what I'm saying is if you've got a 42 domain authority on your root domain and you try to push that over to a second site via sub-domain or any way you want to do it, it really doesn't matter, but via a sub-domain redirect, you'll likely fall somewhere in the 30s, the mid 30s with domain authority. It's not going to happen overnight. When I used to do a lot of domain authority manipulation, we used to do a lot of it. The maws numbers would refresh, I can't remember, I think it was every other month, every two months.
Marco: Every 90 days.
Bradley: Every 90 days. Okay. If we would do a redirect, like for example, we called it link laundering, and we'd do double 301 redirects from spam domains. We would go find expired domains that were on the closeout because they went through auction and they were really shitty, spammy domains. A lot of the times, they're Chinese domains that would have hundreds, sometimes thousands or even tens of thousands of sub-domains. The dropped domain would have tens of thousands, sometimes, anywhere between hundreds to tens of thousands of sub-domains.
This is what we used to do and it worked really well. We would go buy a domain, buy one of those domains, and then we would set up a redirect script, a catch all or wild card redirect via HT access. We'd point the domain to a host, a C panel, and then we would set up an HT access file that would do a wild card sub-domain redirect to whatever we wanted to, and we would push domain authority.
We would do what's called a double 301 redirect, so we would redirect it through one domain first and then push it over to our final target URL. I'd get domains that had 55, 60 domain authority mostly because of all the accumulated domain authority from all the sub-domains, right? We'd do the redirect and then push it over to a brand new domain and I could get my domain authority to jump from one, which is a brand new registered domain, to mid-40s usually within one maws cycle refresh, but sometimes it would take two. It would take anywhere between 90 days, so three months, to six months, to see that kind of a push. Again, I've found over the years that using that is purely like a ranking method, which used to work phenomenally. It really is ineffective at this point.
The only thing I would suggest is like I said, or what I would add to this, is that if you have really high domain authority and you can push some of that to another domain, it will help it to respond better to other off page signals, but that's about it. Again, it's not something that I even bother doing anymore. I don't even look at domain authority and page authority numbers anymore, honestly. If you want to do it, it will work. Marco, what are your comments on this?
Marco: I would say he's better off concentrating on relevance. If they're relevant, then you can throw DA and domain authority and page authority out the window and push relevance. You could even throw a Drive Stack. Wherever you're directing, you could put a Drive Stack as buffer and redirect to the Drive Stack and the Drive Stack will then push the power over to the new site with even more relevance. In the Drive Stack, you could push just tons of relevance in there whether you want keyword relevance, what do you call it, keyword plus URL, brand plus keyword relevance. What you really want is that brand plus keyword relevance.
Marco: What you want to become is you want to become the keyword for whatever that niche is, so when people start thinking about those keywords, they don't necessarily think about the keywords, but they think about your brand. This is where I tell people, Coca-Cola, Xerox, Band-Aid, Scotch Tape, all of these people have done fabulous branding where they become the brand for those keywords.
I know it's not simple to do and we don't have the deep pockets, but a way to start doing that is by relevance. How we do it, how we take advantage of it is by going into a Drive Stack and creating all of that keyword relevance which relates to the brand, and then we push maybe [inaudible 00:14:11] which will flow into the website, or maybe we'll go direct to the website. We'll go to the Google My Business thing.
There are so many ways to take advantage of this, but you're pushing relevance. Think metrics. DA is a third party metric. Trust flow and citation flow, third party metrics. We don't bother with that. What we look for is relevance and as long as the on page is tight on both websites, they will both benefit.
I could go even further, but then I'd be getting stuff that's only in RYS Academy Reloaded. I could start talking all kind of things about embeds and the nasty stuff that you can do with embeds, but again, as I always say, we'd be doing the people that pay for the information a disservice by giving it away for free.
Hernan: If I may add real quick, that was one of the main reasons, the spam, when we just throw spam on the domain, we'll rank. We will get higher domain authority, or we would do the sub-domain manipulation and whatnot, and that was one of the reasons why we stopped paying attention that much to domain authority and page authority, because they were so easy to manipulate.
That's why we migrated to [inaudible 00:15:28] initially, and then we had to develop, as Marco was saying, relevancy and trust and authority as our own metics, our own way of doing things, because it was so easy. Again, you would have these Chinese domains with, I don't know, 60 domain authority, and they were all spam. That's one of the reasons, one of the many reasons that we stopped going through those domains.
Also, because maws will start delaying the updates and whatnot, and at some point it became a lot like waiting the page rank update, the public page rank update from Google that would go out every month or so. It became like that, so we stopped paying attention to that altogether and we started focusing a lot more on rankings and actual results.
Bradley: Again, yeah, it'll work, and what I would recommend if you were trying to push it a second site anyway, guys, remember, if you push domain authority to a sub-domain, it will benefit the entire domain. Remember, domain authority, it's a site-wide or domain-wide, including all sub-domains, including all inner pages and posts, all of them will benefit from that, will receive the same domain authority.
Instead of pushing from a redirect to a secondsite.com, you could push to a non-indexed sub-domain on that secondsite.com, all right? You do that so that you can set up a sub-domain. You don't even need to really put a piece of content up on it, but you could. You could set an HTML file to say no index or whatever, and then just point all of it to that specific sub-domain because it will benefit the root without people really being able to see what you're doing.
Again, I really just think that's a waste of time unless you've got some massive amount of authority on your first site that you're trying to push, in case it would help a little bit, but you'd have to be really, really high domain authority numbers for that to make much difference now in my opinion based on how the algorithm works now.
Do You Pay For Articles Or Use A Plugin To Pull In Content?
We've got it as a product right now called Content Kingpin, but that's the same exact content production process that I used for my own agency and countless amount of our members and students have also implemented that into their business for their primary content methods. We just get across the board good results from even our members that have implemented it, as well, or adopted that process, because it works.
It's basically hands-free content marketing. You could teach a VA to do it, and they don't have to be subject matter experts. All they have to do is be able to identify and locate content, authority content or just good, relevant content about whatever topic they're going to be blogging about and then organizing that content in a logical manner and injecting a small amount of their own commentary. That content is more efficient and way better than any sort of shitty content, farmed content that you could buy from the dime a dozen content farms that are out there, that is just spun, rehashed garbage.
Guys, that's all the content farms do. They don't write original content. Even if they do, they're not subject matter experts. If they are, you're going to pay a premium for it, but even then, a lot of times, guys, all they do is do mashups where they'll go, scrape five or 10 articles or whatever about whatever topic it is that you requested the article for, and then they'll put bits and pieces of each article, put them through a spinner, and sometimes they'll manually edit the spin text or the output file to where it's a little bit more readable, but a lot of those content farms, you'll get a lot of errors and stuff that you can clearly see that a spinner was used and they didn't take the time to manually edit it.
My point is you're not really buying original content from content farms, anyway. You're buying garbage. You're much better off using curated content where you can reference and cite other people's authority content that is highly relevant from subject matter experts and you're giving them credit via the attribution link. You're citing the source, which is required and ethical. It's the ethical thing to do.
Now, you've got good content from subject matter experts that you're quoting on your own site, giving them credit, and injecting your own commentary. Again, a VA can do that. That's why we call it Content Kingpin Hands-Free Content Marketing, because it truly is. You can generate a stream or revenue just from selling content marketing services and managing it. It just requires a very, very small amount of management.
Again, that training, Content Kingpin, teaches exactly how to hire the VAs, what to look for, what type of output production you should expect, what to pay them, how to manage it, all of that, guys. All of that is covered in great detail in that course. I highly recommend anybody that needs content for their clients or their own assets, their own digital assets, check that out because it's the exact same method we use, all right?
Do We Have To Worry About Stock Photo Copyright Issues When Posting To Social Media Like Twitter?
Hernan: I had some issues when it comes to posting on Facebook, so yeah, short answer is yeah, because I had to take down an ad that was performing super well just because I was lazy and I didn't check the stock photos stuff. The actual owner of the photo contacted me and said, “Hey dude, you need to take off the ad,” and I lost the entire social proof and everything on the Facebook side of things.
Yeah, short answer is yes because you can get in trouble. It doesn't really matter if you're using it on Twitter, Google. Google, maybe you would have a bigger exposure because you're being indexed, but on Twitter, people can still see it, right? I think it's just a matter of photos are still an asset, so it's like you saying a piece of a song or a piece of a movie, something like that, all of that is copyrighted. You need to have that in mind, no matter where you're using it.
When you're doing it on your website, you're a bit more exposed because anyone can get access to that, while on Twitter it's not the case, but just to avoid issues, I would say don't do it. Plus, there are so many deals and having stock photos has become really, really cheap. If you go to [inaudible 00:22:51] for example, you can get deals, like, I don't know, for 100 photos for 10 bucks or something like that. It's not even worth the trouble of getting through it.
Bradley: Yeah. Yeah, and usually for my clients, what I have them do is I use StockFresh.com. That's our primary stock photo site, and so I just have my clients go setup an account or I set it up for them in their name and then I send them the login details and then they go in and fund it by just purchasing credits. We usually purchase 100 credits at a time. I think it's $79 or something like that at Stock Fresh. It's not bad. It's decent.
Every couple of months or so, my curators, my VAs who are doing all of the content marketing for my clients will contact me and say, “Hey, we need this account refilled,” and I'll just contact the client and say, “Hey, I need you to add another $100, refill the account with credits.” That's it. That's how it works, and that's just to be safe.
That's because I've been hit with extortion letters from Getty Images and their various subsidiaries and I've had to pay fines, copyright fines, settlement fees, basically for not having each client having their own licenses. In other words, even if I had my own account for my marketing agency with stock photos, if I published those stock photos on clients' websites, the client needs to have a license for that photo. Even though I did it on their behalf, I was the license holder, not the client.
I've had to pay settlement fees for copyright infringement issues for client sites that they received the extortion letter, but I paid it on their behalf because it was my fault for not having them setup properly. That's why I talk about that, again, in the Content Kingpin training that I was just talking about, I go into great detail about all of that because it's very, very important. I would follow Hernan's advice about social media and really try to have proper licensing for photos that you're using.
Hernan: Yeah. Yeah, I would do that, too, and for example, there's some websites that they're explicitly royalty-free photos like Flickr, for example. You can search for royalty-free photos, then I think Unsplash.com, Unsplash.com. There's another called Pixabay.com. Those are all royalty-free photos, but you're limited to what you can find over there.
Sometimes for ads it will work, but if I'm looking for a specific way or specific photo that will convey a specific message that I want to send, then it wouldn't work, so I'll need to go out and actually purchase the picture. It's specifically important with social media. Twitter has become super, super visual. If you go through the Twitter app on mobile, it's super visual, so photos play a big role.
Would SEO Content Be Okay Or Should You Use The Research Quality Content For An Affiliate Money Site?
No, if it's for a money site, I would recommend that you do authority content because the SEO content is exactly what I just mentioned about a content farm. That's what it is. It's spun shit. It's garbage. I can tell you that. That's to be used for link building and stuff like that. It's not money site content. I could tell you that even the authority content that you purchase sometimes isn't going to be very good.
For the most part, I've had good experiences with Natasha Nixon for authority content, but the last article I got was complete garbage. It was for Mario's Cab Service for the GMB Pro case study, and it was complete garbage. I ordered a 1500 word authority content article, paid like $120 for it, and it was complete garbage. I had to go through and manually edit. If I had time, I would've requested a rewrite, but I didn't because I wanted to get it up, so I just edited about 500 or 600 words of it myself and then used that as the actual GMB website article.
Again, guys, remember, your best bet, Dominick, if you need really good authority type content or money site content on a regular basis would be to hire your own writer from Upwork or something. That is a much better way than going to the content producers. Honestly, you're better off developing a one on one relationship with an individual writer.
Here's the thing. Well, most of my writers are now curators, but I still can rely on them for article writing at times, but most of the stuff we do is like I said, curating for blog posts and such. The idea is once you've developed a relationship with a particular writer, you get to know their voice, so to speak and how they write, and you can help to mold or shape how you want them to write for particular clients, for example. That's the benefit of doing it.
One of the other benefits of having a relationship with an individual writer is that a lot of times, you get better treatment. You don't have to wait in queue for a week to get a piece of content back, that kind of stuff. You can have direct message. I use Upwork a lot. There's desktop notifications and all that kind of stuff, so I recommend doing that.
If you're going to buy it from a content farm, Natasha Nixon being one of them, then authority content is your better bet. It is a bit more expensive, but again, for money sites, I don't recommend putting up any kind of SEO articles because they're literally trash. It's junk. You yourself will spend more time editing them and making them readable than it's worth. If that's the case, why not just write it yourself? Anybody want to comment on that?
Hernan: Yeah. Real quick, I totally agree with what you're saying, Bradley, in terms of having someone that you can always refer to, even further if you're offering this on a regular basis. I think that there's some types of professionals, if you would, or some types of work that you always need stuff done, for example, graphic design, that you would be better off just hiring somebody to do graphic design.
For example, on our end, we hire a graphic designer. He would take over the entire graphic design side of things. He would do thumbnails for YouTube. He would do this and he would do that. He already knows how we work and what types of things we want and if we need a logo, we ask him for it, and if we need banners, sometimes he would do it.
I think that's part of the team that you want to start putting together. That's part of the team because you're providing service and if you're providing content creation services for your clients, that's something that you really want to have in mind. For example, if you're doing, I don't know, video services, right, you're doing YouTube services, maybe you need a video editor or maybe you need the tools to actually provide the client with a good service. That will position yourself as a much more valuable asset because you have the tools.
It's not like you're getting out there and grabbing the content, the articles, the logos from what everyone else is doing. You become a much more valuable asset because you're developing your own team. I think that having that long-term relationship and having that long-term view when it comes to the collaborators that work with you, people that help you, helps a lot, helps you save time, money, and helps you position yourself better.
Bradley: Yeah, and the last thing about that I want to mention is I said earlier about you get to know a writer's voice, and that's good because especially if you're providing content for your clients, then you already know what the quality is going to be. When you buy content from places like content farms or a Natasha Nixon, even when you're buying the authority content which costs more money, you don't know which writer's going to get it, so you don't know what the quality's going to be like.
The tone of the writing can be different from article to article, can be vastly different. If you're providing content for webpages, not posts, but pages for client sites, you want consistency in tone because you don't want one page to have a tone that's vastly different than another page, because it would be off putting to a visitor. Again, you get to know how the writer writes. You get to come to expect a certain level of quality, a certain tone, a certain voice to speak. That kind of stuff makes you more confident in being able to sell content marketing, right? Good question there, Dom. A great question, actually.
Vincent, doesn't look much of a question. Let's see if there's a comment somewhere. No. Okay, so, well, congratulations. I don't know what this means.
Adam: Oh, you'll see it in a minute. He posted after that.
Does Adding A PR Link Helps In Generating Review Snippets Of A GMB Review Page?
No. Adding a PR link to your review page, no. This is a maps thing. You have to have I think five, at least it used to be, you had to have a minimum of five ratings for the stars to show. I think that's still the case. This is a maps listing that you show here in the picture, so that's not something that we can manipulate by adding code because we can't add code to the maps profile.
You can on a website. You can have structured data for review schema, but we can't do that in the maps profile. The maps profile will show review stars once you have a total of five reviews. Whatever the star ratings are is irrelevant. Your ratings stars will show up once you have a total of five reviews. Does that make sense? That's it. It's not something that you can force or trigger by linking to it or adding code because you can't edit the code of the GMB or maps profile like you could on a website, right? You just need to get five reviews.
Who Do You Recommend For Google Phone Verified Accounts?
I buy aged accounts for very particular projects. Let's put it this way. I've bought some aged accounts. I haven't tested, I haven't setup an actual test to test a brand new account versus an aged account anytime in the last three or four years, so I don't know if having an aged account really makes a difference or not. I can't tell definitively.
People seem to think it does make a difference. There's probably some evidence out there to support that. I would just assume that that may be the case. For very particular accounts or projects, campaigns, whatever, I will sometimes buy the aged accounts and I'll pay as much as $50 per account depending on how old it is. I've bought some 12 year old created in 2006 Google accounts and I've paid as much as $50 per account for those, and then I still had one of them terminated rather quickly, which pissed me off.
I can't tell you, Jim, whether it's really worth it or not. Maybe some other people have some data to prove one way or the other. I don't. Usually, guys, we try to test everything to give you a definitive answer and this is something I have not tested. Adam, or excuse me, Hernan and or Marco, have either of you have any data to back up one way or the other?
Hernan: No, not on my end, honestly.
Marco: No, I don't think it makes a difference.
Bradley: Okay. Yeah, I didn't think so. Honestly, I know people say it does. Jim, I would say proceed at your own risk, whichever way you want, but this is the guy that I'm recommending right now for my aged accounts. [inaudible 00:35:52] is his name. At least that's what I think it is, BulkPVA.com. I still use him. He's really responsive on Skype if you connect with him on Skype, and if you go to contact, I think his Skype username is right there. Yeah, it is, BulkPVA.com. You can email him, all that. Just tell him I sent you. He knows because I've referred a lot of people to him.
He usually takes very good care of us, as well as anytime accounts get terminated and stuff, if they're new, obviously if you have accounts terminated two weeks after he delivers them to you, that's your fault, but if they're within three days, within 72 hours or something like that, see, look, it takes 24 to 72 hours to deliver each order. Let's see. After delivery of accounts, if the account is banned within 48 hours, replacements will be given to you.
What I do is whenever we order a new batch, and a lot of these, I buy the double phone verified YouTube accounts, and we do that because we do a lot of video spam for clients and all kinds of stuff, and I've got a VA that runs a video spam tool, Ab's Video Carpet Blitz tool. We have to have dozens, if not 100 plus YouTube accounts at all times. Obviously, because we're doing a shit ton of spam, a lot of accounts get terminated from overuse, and so I buy accounts from this guy all the time.
What I do is my VA will go in and immediately open up Browseo and just start adding profiles and logging in to bind it to his IP, but they each have their own browsing session because they're all separated or segregated via Browseo, which you can do that with Ghost Browser, I think is another one. It doesn't have to be Browseo, guys. It doesn't matter. All I'm saying is the best way to get these accounts to stick is to bind them to your IP, but make sure they have their own unique browsing session in history.
Start allowing cookies to accrue and search history and allow Google and the websites that that profile visits start to build a customer profile, like an avatar or whatever, for that particular profile. In other words, you want it to look real, and so one of the things that I've found is these bulk accounts, when you buy them, if you do a hard reset on your browser to clear all cache and cookies and then log into four, five, six accounts from the same IP all from a 100% virgin browsing session each time you do it, that's going to look spammy and those accounts tend to get terminated.
If you log into each of them, even from the same IP, as long as they have their own unique browsing sessions that maintain, they stay, in other words they don't get wiped clean and then use that same IP to log into another profile, with Browseo or Ghost Browser or any number of those apps that do that that will keep browsing sessions per profile, that's a much better way to do it. That tends not to trigger the red flags that do from using 100% clean browsing sessions each time. Hopefully that makes sense. This is the guy I still recommend. Just tell him I sent you only because he tends to take care of the people that we send to him. You get put the top of his priority list, all right? That was another good question.
Would You Recommend Making The Least Number Of Location Pages For Each Facebook Accounts?
Yeah, you can. Honestly, I would, because multiple location businesses should each have their own Facebook page. Each location should have its own Facebook page, so yeah, absolutely. What I was talking about was a branded Tumblr, a branded Blogger, a branded WordPress, and all the other web twos and stuff that we syndicate and we use as part of the syndication networks. You really only need one branded network that you can publish content to from the root domain, from the blog that's typically going to be on the root domain. Essentially you can silo the root domain to have categories for each one of the locations.
Let's say you got six locations. I would set up a category for each location, and then what I would do is publish content, just publish posts from the blog on the root site, make sure it's the correct category selected. When you're targeting, let's say location number one, you're going to optimize the content and have the call to action link, the link that you're going to be linking to that sub-domain site or location page, whatever, however you've got it configured, but that's going to be selected and placed into that location category, which helps to optimize it. You can do that for each location from the root blog. You don't need to have a separation syndication network for each location, but Facebook pages, you can have a separate location page and I would encourage that because that's a powerful citation.
That's the thing, guys. When it comes to any of the [inaudible 00:41:20]. I'm sorry. I'll come back to that question, Vincent. I got sidetracked. The other thing about this is if you have a particular location that is not responding as well to the blog post, the syndication from the root domain, then you can always go in and setup a location specific syndication network where you would just use the same branding, but you would add a local modifier.
In other words, if it's Joe's Plumbing and there's six locations and one of them happens to be, I don't know, Fairfax, Virginia, then if he has a Joe's Plumbing syndication network that he's using to blog for all of the locations, but Fairfax, Virginia isn't really responding as well to the blogs from the root domain, then you could put a Joe's Plumbing Fairfax syndication network up and then syndicate content directly from that particular category on the root domain to just that network, or you could even transfer and put a separate blog on that location specific site, if that makes sense.
Guys, remember, categories in WordPress do have their own feeds. You can get a category feed, so you could essentially use the root domain for let's say if you had six locations, you could literally have six location, so brand plus location modifier networks, and have six individual category RSS feeds each triggering their own geo-specific network. Does that make sense?
Again, you can get really complex with this stuff. I like to keep one branded syndication network to try to accomplish what I desire for all of the locations because that's less work and it's easier. I like easy. I like efficiency, but you can make it complicated or add additional geo networks specific to a location when needed, but lastly, like I mentioned, as far as the actual Facebook page, I would have a location page for each location, absolutely, because it's a very powerful citation.
You could also create location pages on LinkedIn, Crunchbase, if you're using Crunchbase, which you should because Crunchbase is a very powerful citation as part of the semantic database. What I would recommend with Crunchbase is setup an organization and then you setup sub-locations for each location, which you can link to individually. That becomes very, very powerful. That's a good question, though.
Vincent said, “The line below reviews that has the blue icon, it's a review snippet.” Yeah, but that's something that Google pulls in automatically. That's not something that you can force. This is a Google Maps listing, Vincent. You can't manipulate this. Google decides what they're going to list and show right here, not you. That's not something that we have the option to edit right now or to change.
Those reviews that are pulled in, like the snippet from a review, that's just what Google determines that they're going to pull in and display to the searcher, the user, the Google user. That's it. It's not something that you can edit. You can't force that. Google just does that, at least as far as I know, you can't. If I'm wrong, I'm sure somebody will correct me. Okay, well, should we give it another minute and see if any other questions come in or should we just wrap up a little bit early?
Adam: I think we should give them a minute because I know there's definitely a lag, but I want to talk a little bit more about the live event in October.
Adam: We narrowed it down. It's going to be in Washington DC like we said, which honestly, I'm kind of pumped about because when we first thought of that, the first thing I thought about was heat and humidity, but I realized it's going to be in the middle of October and it's going to be freaking awesome there. You can speak to that. That's a great time of year around there, isn't it?
Bradley: Absolutely. It should be really nice. There's a ton of stuff to do in Washington DC. Besides our event, we're going to have a VIP event I believe, which we're going to have to find something good to do. DC, it's the nation's capital, right? There's a lot of stuff to do that.
Adam: Yeah. You're within striking distance of a lot of stuff, so if you come join us, if you can take a couple days on either side, maybe go do something. If you're traveling, there's a lot of neat stuff in that area to do.
Bradley: Yeah. Yeah, there is. Okay, well, I don't see any other questions coming in, guys. It's Fourth of July holiday week. For those of you in the US, happy Fourth of July, and go get a cold beer.
Adam: Those of you in England, I'm not watching the game, but hopefully England's doing well in the soccer match I guess it is right now. I'm going to check that out, and then yeah, I hope everyone has a great Fourth of July. I'm going to head out and enjoy that tomorrow.
Bradley: I'm still working tomorrow for a few hours in the morning. I've got to coach Crossfit for two hours in the morning, and then I'm going to work for a couple hours before I go heavily drink.
Marco: Well, England is still sweating.
Hernan: [inaudible 00:46:14] penalties. Very fun. Thank you guys.
Bradley: All right guys. See you later. Happy Fourth.
Adam: Hey, everybody. We're live. Welcome to Hump Day Hangout. This is episode 189. We're getting closer and closer to 200. Actually, we're just having a discussion about, actually, 208 is kind of being like the … I think we'll probably have two fun episodes, right? I'm just gonna say … Yeah, at 200, that's a cool number, but 208, because technically, 52 weeks in a year, multiply that by four. I think we'll definitely have something fun on 200 and 208.
Anyways, before I get carried away with the numbers here, let's say hi to everybody. Chris, how are you doing, man?
Adam: I like your shirt, by the way.
Chris: Yeah. I can send you one.
Chris: Mm-hmm (affirmative).
Adam: Did you get the new, one?
Chris: Yeah. All Mastermind members got it.
Adam: Nice, nice. Yeah. We got to share some pictures. We'll talk to the Mastermind members and see if they can show their pride they're at the Mastermind show, off their T-shirts. But I'm not, so I'm gonna keep my logo covered because I'm not wearing my Mastermind shirt. Hernan, how are you doing?
Hernan: I'm doing great. Look at this.
Bradley: Damn, the new one.
Hernan: Yeah, there you go. I'm doing great. I'm super excited for today. I'm super excited for what's coming. I'm super pumped for the event that we're gonna be holding. So, yeah, things are looking really good.
Adam: Nice, nice. Marco, how are you doing?
Hernan: Marco is always wearing the polo, like 24/7. Yeah.
Bradley: That's his profile photo, Hernan.
Hernan: Yeah. Oh.
Marco:That's all. I got to change that. I got to go back to my thinking spot and change that image.
Adam: Well, lack of anything else going on, how's the weather down there?
Bradley: Oh, shit.
Marco:It's warm. It's about to rain. It's always warm, like, can I say Groundhog Day? Only thing that changes is whether it's wet or it's dry.
Adam: Fair enough. Well, Bradley, you didn't get washed away in the thunderstorms yesterday, did you?
Bradley: No. But it's raining right now actually again. So more storms. If I lose power, guys-
Adam: Yeah. Hump Day goes away, you guys know what happened, it's the storm, not us.
Bradley: If I lose power, I'm going for a beer so.
Adam: I'm gonna get into it then. Real quick, I wanted to tell everybody, today is obviously Wednesday, on Monday, this coming Monday, the 25th, we're gonna have a quick overview webinar. Bradley's gonna be running the show on that talking about Leads Recon. So if you're not familiar with this, this is a really good product by Ted Chen, same guy who developed Power Suggest Pro, which is obviously probably one of our go-to keyword research tools. This is also like his other tools. It's a great tool. It does exactly what you needed to do. It's simple to use and it's effective.
We're gonna be going over a little bit more details on how to do that. Ted was really nice to hook us up with a special offer that we're gonna be able to pass along to you guys. I highly suggest that you register, come check it out. I don't know, I'm not gonna make everyone say, but I know between the five of us, there's multiple licenses. So I know at least a few of us use this.
Bradley: I was in there playing with it today. I mean, I'll be 100% transparent, my main lead scraping tool is Lead Kahuna. I've been using that forever. It's slow though, and so I had to hire a VA to do it. What I like about Leads Recon is it's very much like Power Suggest Pro and that it spits out leads very, very quickly. It doesn't give near as much data. But really how much of that data do you really use. That's what really slows Lead Kahuna down is because it pulls in so much data and it takes so long.
Leads Recon, it's very simple. It pulls up listings both from Facebook and from Google My Business, Maps, basically. What I found is really great about it, again, I'm gonna demo all this on Monday for you guys, but you, excuse me, the Facebook scraping that it does it, extracts like Gmail addresses, Yahoo addresses, because these are the business owners that created their own Facebook page and just used their own Facebook, or excuse me, their main profile, main Gmail, or excuse me, email account as their Facebook email. So that's what ends up being extracted from Facebook so you get a really good email address from the Facebook scraping especially.
Again, I'll demo all this stuff on Monday guys. But if you don't already have a lead scraping tool that you're using, I know many of our Mastermind members, because we've been talking so much about prospecting and stuff lately, have been asking about how to get access to a lead scraping tool. Again, if you don't have the money for Lead Kahuna or you don't need all that data, which many of you probably don't, it's probably better to go with something like Leads Recon. I'm excited to share that with you guys on Monday.
Adam: Go to know. All right. After that, we got something special coming up over the 4th of July, but we're gonna keep the lid on that for a little bit and we'll be letting everyone know about that soon. Like Hernan mentioned though, we got the live event, we set the date, like we told everyone last week, live event is gonna be the weekend of October 20th this year. We're starting to finalize a lot of the topics. It's really getting good.
We meant what we said last week, if you contacted us, we're gonna have a special deal for you to get a ticket to go there. We're finalizing guest speakers as well. Jeffery Smith is gonna be joining us, which is gonna be freaking awesome. We've got a couple other people we're talking to and we don't want to say anything till we get their thumbs up when we know that they're on board. But we've got a lot of topics that we're gonna be covering. Again, we're finalizing that as well. I'm looking forward to, one, being there and then, two, sharing some information. It should be good.
Adam: All right. On my end, that's everything. You guys got anything else we need to cover?
Bradley: Okay. [Crosstalk 00:05:52] all at once.
Adam: Let's do this.
Bradley: All right. Cool. Let's get into it.
Are You Using A Multisite Plugin Like MainWP Or The Normal WordPress Multisite Installation When Installing Multiple Subdomains For Local SEO Sites?
Well, yes and no. For some of my multi-location sites, that depends on how many locations, I probably should have MainWP for each one of them, but I don't. Some of them are just three sites or two sites or something like that. So I don't have a like a MainWP. We just go in and manually, and most my curators handle updating WordPress sites and plugins and stuff like that. For some of my service providers or whatever where I've got multi-locations or even clients for that matter, then, yeah, I'll use MainWP.
So just on the root domain, because you guys have probably have heard me say many times that I use the root domain and then we build out subdomain sites for the individual location, so the root domain is really just used as like a corporate brochure, if that makes sense. A lot of times we'll use the blog from the root domain too to syndicate to a branded network and until and unless we need a specific location-based syndication network for a particular location that might not be responding as well to the blog on the root. That's a good place actually to add the MainWP if you're gonna use that. And that just because I just streamlines being able to update the plugins and WordPress installation and themes and stuff like that. So yeah, I would use main WP.
I've never done a WordPress multisite. I've never, never once have I ever worked on a WordPress multisite anything. I don't really ever have any desire, I never had a desire to do it either. I've heard a lot of weird things that happen with that and all that. I don't know anything about it. I just knew to stay away from it. So as far as WordPress multisite, no; but MainWP, yes.
Again, for clients that have multiple locations, but if it's just one or two or maybe three locations, a lot of times I don't even bother with that. It's a good question, though.
Hernan: Yeah. If I can add a real quick, some of the plugins, not all of them, but some of the plugins that we use or that we used to use weren't compatible with WPMU. That's why we weren't using it. Yeah, MainWP, you can even put that on a subdomain for managing stuff; it's amazing. Yeah, that would be my take on it. I always managed individual WordPress installations with MainWP, if anything.
What Are The Most Effective Tools In Indexing Thousands Of Unique And HTML-Based Webpages In Search Engines?
All of the stuff that I used to talk about for indexing, I don't know if it's still as effective, because I know within the last month or two, probably two months now, a lot of the indexing services, like Google is just like indexing slower now. So maybe one of the other guys on here can give you some pretty good suggestions.
I know from some other people that are also building mass page sites that, if you hit the sitemaps with some links those tend to work fairly well because you've got, obviously the sitemaps are just a list of URLs from the site, so spamming those apparently works fairly well. But again, I don't really do any mass page stuff at all anymore, so I'm not up to speed on what's really working for that. Two years ago I could have told you exactly what to do.
Any suggestion, guys?
Adam: I haven't been doing it myself. I know there's a lot of other methods when you're dealing with mass page builds, but I will say not just go to SerpSpace and do it, but go to SerpSpace, contact support and take a look at the different packages there, because I know the indexing rate was insane. But again, they may want to know exactly what you're doing so that they can tell you if it's gonna be a good fit or not. I would suggest doing that as one option.
Hernan: Yeah. I do agree with Adam. I used to do it where, I think it was Lead Gadget and MPC, Mass Page creator, which will create, I don't know, a couple million websites. It was nuts. But people started using the Google Indexer URL so much that Google caught up to it. So, yeah, I would definitely go with indexing on SerpSpace and any type of backlinks, like sometimes tweeting the sitemap and whatnot, it will help, but have in mind that since it's mostly duplicate content within the website and the pages add little value unless you have a really complex template, then that's something that you need to have in mind. It's been harder and harder and harder to index these type of websites because of that.
Bradley: Yep. I mean, think about it guys, I did training for Lead Gadget for quite some time and there was a reason, because it worked really well. I'm not saying it doesn't still work, but I'm saying it's been years now, right? It's been three years since I really did a whole lot of stuff with Lead Gadget, and before that it was Serp Shaker, right? Google's had plenty of time to catch up to these mass spam things. Again, I'm not saying it doesn't work. But I would recommend, Jay, besides contacting Serp Space, because we do have Dedia who's our link building manager. He handles the indexing services, and he does all our spam stuff, so he knows what works and what doesn't. He could probably point you in the right direction.
I would also suggest that whatever mass page generator it is that you're using, that you contact the support over there and ask them what they're doing. Maybe they've got a Facebook group, something like that. Because the people that are in the trenches using those tools all the time are going to know best and all I can do is just give you theory at this point because I don't do that sort of work anymore. Okay.
Marco: Dediahad run into this very problem. He wasn't getting indexing, it was garbage, and so he started looking around. We spoke right when this started happening. When Google throttled the URL submitter, which everyone was using, that's when the indexing took a dump. However, I know that Dedia has been able to achieve over 40% indexing with whatever he's done. I'm not gonna give away what he's doing or what he's using, because that's proprietary how he does it. If he wants to reveal it at some point it's up to him, it's not up to me. But I know that's ridiculous right now. If you can get over 40, I mean, you're doing a great job.
How Do You Connect Self Hosted WordPress Blog To IFTTT?
Okay. I've had that happened on a few occasions and usually it's one of two things, it's either a plug-in or theme conflict. There's some plugin or theme that is causing a problem. Some of the plugins that I know can cause problems with connecting a self-hosted WordPress blog to IFTTT or any of the bot blocker plugins like Spyder Spanker. There's a number of them out there now. Any of those bot blocking plugins. Because the IFTTT bot is on the blacklist, essentially.
I used to be able to, I used to use those bot blocker plugins a lot because I used to run PPNs and stuff like that. I don't anymore. I don't use those plugins at all anymore because I don't run PBNs, but I know that there used to be a way to Google the IFTTT bot name so that you could add it to the whitelist, and that would work. I used to use Spyder Spanker and self-hosted WordPress sites would not connect to IFTTT as long as Spyder Spanker was installed. Until I had added the IFTTT bot name to the whitelist and then it would connect.
Chances are that could be it, Ralph. I don't know if you're using any of those plugins, but if you are, that's likely the culprit. Disable the plugin and try connecting again, if that's the case. Also, you could try disabling all plugins and trying to connect and see if it will connect. If it does, then you can disconnect and start re-enabling one at a time until you figure out which one it is that's causing the conflict. If that's the problem. It could also be a theme issue. It's less likely to be a theme, but it is still possible.
Other than that, I would say … I think that should be it. Now the only other thing I would perhaps take a look at is if you're using Cloudflare or something like that, which mass your DNS. That may create an issue, but I'm not 100% sure on that either. If you've got other self-hosted WordPress sites that are connected, see if there's any difference in plugins or setup on the server side or anything like that. But that's typically how I would do it.
Do you guys have any instruction on that? Okay. No. It's a no.
Adam: Yeah, I'm gonna go with no.
Bradley: Yeah. I mean, again, try that. I know we had a question in the Facebook group, the Syndication Academy Facebook group. I think it was Carol and Priscilla. Anyways, This was just covered on the last Syndication Academy update webinar. I think it was the last one. It might have been the one previous to that. It was within the last two Syndication Academy update webinars where I was specifically, because that this was brought up in the Facebook group, a couple other people were saying they were having issues too. I went through some of the known causes of problems and also how to resolve and all that's in the updated webinar. Ralph, I would go check the archives for the updates and see, like I said, either it was last month of the month prior to that and you should be able to find a little bit more information on there.
But I know for sure they do still connect. It's likely a plug-in or a theme issue. Also, it could be a host, by the way. If they're both on the same host there could be something in the host blocking it. So that might be something else you would want to troubleshoot.
By the way, I think we're going to have a Syndication Academy update webinar next Tuesday afternoon at 5 p.m. I haven't scheduled it yet, but I think I'm going to in the next 24 hours or so. So you guys that are in Syndication Academy you'll get the Facebook event notification.
Do You Recommend Doing Paid Ads To Get Local Leads In GMB?
Okay. I'm not even gonna attempt that name, excuse me. “In GMB, do you recommend doing the paid ads to get local leads?” Yes and no. Okay. If you're in local GMB Pro, I actually literally just addressed this yesterday, I added three additional training videos for how to use YouTube to drive traffic in the local GMB posts, or just the ecosystem, period. One of the things that I talked about in that … I'm not revealing too much, Marco, so don't worry. I know Marco is already starting to sweat.
One of the things is that in the GMB dashboard you see how they keep pushing Adwords. Google keeps pushing an Adwords coupon for 100 bucks, right? I think that's pretty much common across all GMB dashboards right now. If you have not set up an Adwords account yet, they'll promote it until you do. They'll give you $100 of free AdWords credit if you spend 50 bucks, which is fine. That's great. Use it.
But when you click that button, it's going to automatically set you up with a Adwords Express account. Now I don't have any experience with Adwords Express in the last two years, but I know two years ago, it was shit. It was junk. It was for people that didn't know or had no desire or competency in in learning how to run Adwords campaigns. So Adwords Express was a very quick and easy way to set up an ad, but that gives you virtually no control over it other than geographic targeting really and so. You can adjust the headline and stuff like that, but there was very little control. Again, this was two years ago.
I started to go through that process yesterday when I was recording the training for Local GME Pro and a lot has changed in Adwords Express since the last time I went through an entire setup. So I have not tested it recently to know if Adwords Express is a viable option or not, but I know from the past that I would always rather manually run my campaigns through the regular AdWords dashboard.
What I'm suggesting for GMB is maybe do some testing if you want to try Adwords Express. But what I'm doing specifically is running traffic into the ecosystem from YouTube with Adwords. It works really well, guys, especially if you're in a market in industry or if the business is in an industry that is listed in the in-market audience targeting inside of YouTube. That is incredibly powerful because those people are already in market in the market for that product or service.
For example, roofing services is one of the in-market audiences. I know I've got a couple of roofing clients and we're running what's just really branding campaigns for them. We've taken one of their videos, added them as in-stream ads, and set up the geographic targeting for their service area, so it might be 30 mile radius, or 40 mile radius, whatever, from where their business location is, and then choose the proper audience targeting such as, in this case, in-market audiences for roofing services.
So anybody in that area that's in that Google bucket of people in the market for roofing services, anytime they're surfing YouTube, on YouTube watching any videos, our video has the chance to play in front as an in-stream ad or a pre-roll ad. Right? So if they're already in the market for that, whether they click on the video or engage in the video or not, now it's that name of that roofing company getting in front of them and Google says that they're in-market for roofing services.
What happens with those type of ads, guys, is if you do get clicks, IP click from a known Google user that is in-market for that service, do you think that click. that engagement signal is weighted more than other types of random engagement signals? Of course, because Google knows where that person was, where they came from, what they've been interested in, what their recent search history is, and their locality where they're located. Right?
So when they click-thru, that's a huge engagement signal. But even if they don't click-thru, now you're getting your name in front of them and in what happens is, it's called a view-thru conversion. If they've been exposed to your ad, but they don't take action, they don't click through actually from the ad to whatever the target URL is typically a landing page or whatever, but let's say that they got exposed to your brand name because of that ad and then later on that day, the next day, whatever, they do a brand name search and then click-thru the organic listing or the maps listing to that brand, well, Google's tracked that and that's called a view-thru conversion. It's not a direct conversion, but it's called a view-thru conversion.
That's where I found the most success with using in-market audiences for local video ads. Set it up as a branding campaign. You don't promise any leads. You just tell the business what it's for. Guys, I'm doing this with a $1 a day budget. It's $30 a month and you can even reduce it. I can't share the strategy here, guys. In the Mastermind, I share it. But there's a strategy where you can reduce your maximum cost per view bid all the way down to 2 cents and still get just as much engagement as if you had it at 35 cents. Just as much exposure, excuse me, as if you had it at 35 cents per view.
If that's what you're willing to pay per view all the way down to 2 cents and still get every bit as much exposure. So then you can actually reduce your ad spend down to 50 cents a day. That's $15 a month, guys, and get results and. Again, the results that I'm seeing, if you can use in-market audiences, is setting it up as a branding campaign and then start watching over time, you'll see the view-thru conversions start creeping up. Those are leads that come thru they were exposed to the brand but didn't do a direct click at that moment. They came back at a later time and did it. Most likely because they were exposed to that brand through that, if that makes sense. It's a great strategy guys.
Again, this was just covered in Local GMB Pro and we also cover it in the Mastermind. Anybody want to comment on that or add to it?
Marco:Nope. I like it.
Bradley: Very good.
Hernan: Yeah, me too.
Do You Have A Follow Up Sequence To The Leads That Come Through Your Lead Gen Forms?
Yes, it absolutely can, Jennia. Do I do it? No. I've set that up for, in fact, one of my roofing clients. We were just talking about roofing clients. One of my roofing clients, I set all that stuff up for him. Well, shit, he's been a client for five years now. So I set it all up for him five years ago. Before I was wise enough to realize that I should have owned all of it, that asset, but I built it all out for him instead.
Think about this guys. Jennia, I'll completely answer your question in a minute, but think about the opportunity, guys, that this presents. For example, a roofing lead, think about this, when a roof leaks it causes a lot more damage than just the roof. You need more contractors than just a roofing contractor. You're gonna need a drywall contractor to repair wet drywall on the ceilings. You're gonna need a painting contractor. You're likely gonna need a carpet cleaner and/or a new carpet. New carpet installation, right? You're gonna need, maybe, depending on how bad the leak was for a roof leak, you might end up needing water damage restoration company to come in and suck the water out and bring in those big fans to dry shit and all that. You guys get the point.
What I'm saying is, with a roofing lead, I set all this up for one of my clients years ago, he takes the leads that come in and then sells the same roofing lead, the contact information, to a painting company, a drywall company, carpet cleaning company, and a water damage restoration company. He sells the same freakin' lead to all four of them. So he monetizes it by bidding on the job himself and then he sells that lead to four contractors. I'm pretty sure he's got exclusive contractors for those.
But the point is, whether he gets the job or not, he makes money from the lead. Does that make sense? So that's a smart idea. Now I haven't set that up. I tried setting that kind of structure up for tree service leads, but there's not really a whole lot of tangent services for tree services. Other than perhaps landscaping, which a lot of the tree service companies actually do landscaping work.
As far as can you build a list, yeah, you can. I typically do not for that kind of stuff; I probably should. The reason why I don't is because I'm not getting expressed permission from the leads when they submit a contact request form for a contractor to call them to schedule an estimate or whatever. I'm not getting expressed permission. I could probably squeeze it in somehow on the opt-in form or something. But asking them if I could mail them related offers and stuff like that, I typically don't. I'm probably leaving money on the table, Jennia. It's something you could pursue and I would recommend that you do. But it's not something I've done, building an actual list anyways.
I mean, think about it guys, because you could do that, build a list and an email. I'd be real careful about being too spammy, though. But you could email out offers like discount offers, coupon offers, CPA offers, things like that for home improvement related stuff. Just assuming that the leads you're collecting are for home improvement services, right? That's very possible. It's a good idea. Absolutely, it can be applied. I just haven't done it any time recently.
Do you guys wanna comment on that as well? That's a great question, Jennia.
Hernan: Yeah. I do agree with you, Bradley. If you have that, if you have the ability, because the people are interested in a topic, that's what you're building, after all. You're building a platform of people and a group of people and a list of people interested around a particular topic. So, yeah, you could monetize it. As long as you have permission you can monetize it in several different ways. Yeah. That's thinking creatively.
Bradley: I'm doing more remarketing stuff now so that's how I do it because once you build the remarketing list, if they've engaged with your, or even landed on your landing page, then you got them on a remarketing list and now I can remarket any sort of ads to them that I want. It doesn't have to be specifically about the service from the landing page, right? If they land on a roofing landing page, then it's very likely, or I could very well remarket ads to them for pay-per-call services, like for carpet cleaning and drywall and painting crews and things, if I wanted. Or I could probably just remarket, like have other contractors in place that are buying leads from me and then remarket to them where a click sends them to a landing page for a painting contractor, for example. Right?
So they came in on a roofing landing page because they need roofing services but now they're on a remarketing list and they're getting banner ads that following them around the web that's saying, “Hey, you just had a leak. You probably need a painting contractor. Click here,” and it takes them to my painting contractor. Does that make sense? I mean, that just stirred up a whole lot of ideas that I could be doing with remarketing stuff, Jennia. That's something I would do because then it doesn't even require email.
Email is still very effective, guys. Don't get me wrong. But what I like about remarketing is it's so simple. I'm sure Hernan could agree with me on that.
Hernan: Oh, yeah, 100%, because if you think about it, you've already done the heavy lifting right at that point. People are interested, they click on a list and they click on an ad, they visit something. So I think that remarketing for any kind of purposes for any kind of businesses is usually the highest ROI campaign that you could possibly have. Right?
Hernan: Because of that fact that you're working with those folks that they already shown interest in an offer or whatever that is.
Does Yelp, Yellow Pages, And Other Local Citation Sites Allow Fake Addresses And Phone Numbers For Local Lead Gen Pages?
Okay. I'm not 100% sure on the question, Gordon. I mean, I know you got fake in quotes, so I'm not sure what you mean by fake. Guys, when I say spam addresses, I'm talking about using post office boxes to set up GMB listings. That's what I mean. They're not fake. They're real addresses, but they're PO boxes, which is not … Technically, it's against Terms of Service, but I still do it anyways, and it works. So that's what I'm talking about.
Now again, I don't use fake phone numbers either. I use virtual phone numbers that are forwarding phone numbers. Again, I'm talking about setting up GMB stuff. I don't really try to rank for organic stuff for multiple cities that much anymore. I do have some clients where that still … Because it covers such a large service area.
In fact, the two roofing clients I was talking about are clients that cover a large service area. But what I've been able to accomplish for them is quite amazing by getting them to rank in so many of their service areas in the 3-pack, at least the ones that are all adjacent to wherever their business is physically located. That means if they've got a large service area, I'm actually been very fortunate and a lot of these listings will rank in the maps for all the adjacent localities too, the ones that are directly adjacent to where their physical location is, if that makes sense.
A lot of that has to do with the geo posts and the GMB stuff that we're doing now, as well as the press releases that really helps a lot, the drive stacks really helps a lot, also having the syndication network and blogging about it, like I just mentioned, the geo post that's all stuff that really helps. Again, I'm still trying to rank in Maps.
As far as organic stuff, I'm not sure because I'm not sure what you mean by fake stuff. But when it comes to Yelp and Yellow Pages. Yelp, for example … First, guys, I want to preface this with, Yelp can be a good source of leads in traffic, there's no doubt, but be aware that if you sign a business up for Yelp that that business is going to be hammered with solicitation calls. I mean, they are absolutely relentless, guys. You will get called three, four, five times a week from multiple representatives from Yelp and they all give the same bullshit pitch, which is, “I'm your new rep from Yelp. I'm taking over your listing and I just wanted to talk to you about all the ways that we can generate more traffic and leads for your business.” You'll get the same damn pitch from every single one of them and you'll hear from five different Yelp reps in the same week. How could your listing be transferred to five different Yelp reps in one week? It's not. It's just bullshit. It's their sales tactic and they're relentless.
If you have multiple locations, Gordon, yes, you can connect them all to Yelp under the business owner account. That's technically how you should do it, anyways. But the problem then becomes that you end up getting called for each one of the listings. How do I know? Because I've got one in particular for one of my tree service sites it's got about 12 locations within the same business owner account and I literally get called maybe 10 to 15 times per week because of that one stupid listing, because of that one company in Yelp. Fortunately, I have a call center that screens all the calls. But I pay for every one of those damn calls. For every call that comes in, every minute that's spent with the call center, and we get a shit ton of Yelp calls that go through my call center when the message still gets sent out. Like, yeah, another Yelp rep called.
My point is, yeah, a lot of the big directories will allow businesses that have multiple locations set up a brand account. One business account and then they manage all the location listings within the one account. It's a much more efficient way to do it, but just keep in mind that you're opening yourself up to solicitation for advertising services from those platforms and you need to make sure that the company that you're doing it for, obviously, providing agency services or whatever, you need to make sure that the company is aware that if you're going to set up a Yelp listing for them, let them know that they're gonna get hammered with sales calls, make them aware of that. Okay?
Guys, I've gotten to the point with Yelp where I don't even wanna create a listing on Yelp anymore, even though I know there's a lot of traffic and leads to come from Yelp. Honestly, to me, it's more of a headache than it's worth.
Bradley: I guess Jordan is a soccer fan. I'm not much of a one.
Bradley: Ronald Reyes-
Marco:I'm not much of a soccer fan either. I'm into baseball and football.
Bradley: There you go.
Marco:It makes no difference to me, Jordan, where the Costa Rica is. I mean, I'd like Costa Rica to win a couple of games, but it makes no difference.
Hernan: Yeah. I know that Jordan is a big soccer fan. So, yeah, man. Here, literally, the country, Argentina literally stops functioning the minute the World Cup starts, and even further when Argentina plays. It's crazy. Yeah. Tomorrow, we have a game, so it's gonna be two hours of dead productivity for the country.
Bradley: Dead silence more of.
Bradley: Nothing productive gets done during the game.
Hernan: No, no, no. It's nuts.
When Will The GMB DFY Service Be Available?
Bradley: It's awesome. All right. Ronald Reyes is up. He says, “Is the GMB Done-For-You service ready yet?” Not yet, but we're working on it, Ronald. I know you're kind of excited. We all are. Yeah, I am too. It's not ready yet. Do we have an ETA on that yet, Marco?
Marco:Well, as you know, we had a hiccup with the two VAs that I was training. One got sick and the other one just couldn't handle the hours.
Marco:So I had to go and hire another one and I'm actually looking for one more so we can really get this going. The girl that I have now, she's great. She's almost finished with the training and then what she has with me is just going over everything and make sure that she can do it the way that we expect it to be done, and then that'll be done this week. Next week, we go into how to do posts and she's gonna learn how to do the auto-posting service. So we're even going to offer that where she can go in and schedule posts for a month at a time for you. Then, we just have to figure out what kind of price we're gonna be offering for that.
Will You Be Implementing A Traffic Source Like CrowdSearch.me?
Bradley: Yeah. Well I'm excited about it, too. Scott apparently is as well, “Looking forward to GMB Done-For-You. Question, will you be implementing a traffic source like crowdsearch.me?” No. Certainly not that one. A lot of those apps are really just not useful so much for, I don't know, if it would be useful for GMB stuff. We haven't tested it, but I wouldn't recommend it for money site traffic anymore. For YouTube and social traffic referral traffic, yeah, it still has its place. But I wouldn't want to drive traffic direct to a money site for using those kind of apps anymore. A lot of that stuff has been flagged or it's just flat-out not counted even though it might show an analytic side.
We know because we've done a lot of testing in this, guys. We tried to build our own and spent more money than I care to admit, and we failed. We were never able to get it to work the way that we knew it needed to work and that's why we never launched it, and we're out of shit ton of money over it. But it is what it is, we try and so that's why again we certainly aren't gonna recommend. I stopped using those services guys. There's a reason for it, right?
No. We're not gonna be implementing sources like crowdsearch.me. We've got some other stuff we're working on that we may be able to at some later date talk more about. But right now what I recommend doing is just … Again, you're in local GMB Pro, Scott. I just posted about this in the training yesterday, like if you want to drive traffic into it, you can do it very cheaply with YouTube ads. Right? Very cheap.
Marco: Scott is also a beta tester. He has access to both the YouTube views. Scott, those are real people so if you could try getting people to YouTube video that directs them to the GMB, find out more about the company, or however it is that you want to direct those people. You just have to put quality videos.
Guys, I keep telling y'all that. It's not just you, Scott, because I don't want it to seem like I'm picking on you. You have to put quality videos in front of these people. These are real people. If you give them garbage they're going to trash your video and it's going to have the opposite effect that you expected. People are not going to click on your video just because it's number one. People are not going to react well if you give them garbage, right? We're in a visual age. So give them a good video, give them good CTAs, get them over to your TMB, and that's going to work much better than feeding them garbage or feeding them bot traffic or whatever else it is that you're thinking about.
Reach out to me in the beta testing group and we'll see what we can do about setting something up. That's what the beta testing group is about: we set up tests. So we'll set up a test and see how well that works out.
Bradley: Yeah. I jumped off Screenshare for a minute because I'm trying to load a case study, YouTube channel for the Local GMB Pro just because I want to show something here. Stand by for a minute, guys, and I'll be able to grab the screen again. But this is just to reinforce what Marco was just saying about the YouTube views service, that's still in beta only, right? Marco?
Marco:I mean, it's ready to go live anytime we want.
Marco:We just have to set up pricing, how it's all … Yeah, I'm just waiting for benefits, how to use it, what you can expect, a bunch of things that need to go on that landing page where people go, and so that they can get the most benefit from it.
Bradley: This is what I wanted to share. This is the video. I know it's small. Guys, let me zoom in a little bit. All right. This is a video that I just set up, the training that I'm talking about that I updated Local GMB Pro with on how to set up YouTube ads to run traffic into the GMB Pro ecosystem. This is the ad that I set up. This was just within the last 24 hours, guys.
Wait a minute. No. That's not it. Excuse me. I've got that on another video. This video is showing the traffic that's come to it from our YouTube views tool. Excuse me. The one that we're talking about that's in beta currently. I mean, it's ready. We just got to get everything set up.
Look at what it's showing from analytics, it's coming from YouTube advertising. So these are real people. I don't know how, I don't even understand how we're doing it because I don't get involved in the backend of the software and stuff. But that's freaking amazing. I don't know, because, Marco, I don't remember you telling me that before. When I was taking a look at analytics yesterday and I was seeing this, I was like, wow, that's pretty impressive, because the views that have come through, they're being shown as YouTube advertising views, and that's from that service, our service. Does that makes sense? Comment, no comment.
Hernan: That is pretty cool, actually. Yeah. I wanna start testing it, too.
Bradley: Yeah. The traffic is 94% from the United States, guys. That's what I wanted. I selected the United States. A little bit trickles in from some other areas, but that would be natural, right? It would be unnatural to have all traffic coming … Well, I don't know about unnatural, but this seems to me logical that some traffic will trickle in from some other areas because that's typically what you'll see.
Marco:There will be bleeding and it's natural. You have to look at your analytics. Everyone, you have to look at your analytics and you have to understand traffic. The great thing about this is that … You can't simulate the analytics, the user agents that these people use, the devices that these people use where it's mostly mobile, because that's what we want and you can only get that from real people. That's what I want people to understand about this service that we're going to be providing. Yes, it looks like YouTube ads traffic.
Marco:As a matter of fact, you cannot run ads to that video while you're running our views because it'll show a conflict. Well, how can you run ads from one place and get ads from another. That's explained in the video that that's posted in there. It's a little tutorial video where I talk about do not run ads while you're running YouTube views to the video that you're looking to rank or whatever.
We're getting fantastic results. Someone was telling us they're number one in YouTube search for a really competitive term. Other people have managed to hit top five, top three. For other, less competitive, but still when you're dealing in these spaces where it's services and you're talking about plumbing, you're talking about HVAC, you're talking of a whole lot of things that are competitive, no matter how small or big the city is, there's still a lot of competitiveness. To be able to outrank people just from these views, it just goes to show that it works. Getting people to look at your videos and react the way that real people do is the way to go.
How To Setup Call-Only Ads In Google Adwords?
Bradley: Great. Okay. I see the next question from Bob McAllister. He says, “Do you guys use Adwords? I'm having issues getting a call-only ads set up. If you can give me some quick advice, like how to find it?” It's really actually simple. I mean, I can't go into AdWords and set it up right now. We don't really have the time for that, Bob, and that's typically not something we would do want to Hump Day Hangouts anyways. But it should be fairly simple. I'm not criticizing you at all, but call-only ads are typically a lot easier than even having …
Because really all you need is a domain, a landing page that has basically the keyword on it and contact information. You don't even send people to a landing page, but you have to have a URL to set up a call-only ad and it's just I guess to confirm or verify that the business exists. I'm not quite sure why, but they require that.
A call-only ad is just literally an ad that displays the headline, the headline one, headline two, and upon click, it's a phone call because it's a mobile app. Right? Does that make sense? So those are typically really easy to set up. So I would just go through the Adwords help files. Also, go to YouTube and just search how to set up a call-only ad. I guarantee you're gonna find multiple videos there that have a walk through of how to set that up. Okay.
Marco:Bob, when you're ready what I would suggest and if you're looking to grow your business, which I'm sure you are, just come join our Mastermind because these are questions that we would deal with in-depth. In the Mastermind, you'd have an answer usually within 24 hours, unless it's the weekend, of course. Then you could always ask the question during a Mastermind webinar and we cover it and we'd actually go in and show you how to do it.
So that's one of the benefits of being in the Mastermind. Or you could just pay one of us our consultation fee and get us one-on-one and we show you how to do it, which I leave for the price of the Mastermind you'd get that from us included in that membership fee. So I highly suggest Mastermind is the way to go for all of these things that you're having trouble with.
Hernan: Yeah, absolutely agree.
Bradley: Bob's been following us for quite some time, I know that for years, because I've seen Bob's image for years. Plus, he was in another group before Semantic Mastery even was a thing.
So what I would do is I would contact Express Update again and even if you have to buy a year's worth of, you pay for like a year to have a listing there. They'll give you free listings. But what I'm saying is I would contact them and saying, “No. This is unacceptable. This is going to hurt. We have a street address option for this business. Yes, it's a PO box but our NAP is the street address, we want it corrected, even if we have to pay for the listing for the year separately for just Express Update. It would be worth it in my opinion because it could very well cause NAP issues down the road. So I would absolutely try to square that away.
I would tell Express Update that's bullshit. I would. I would just be like, “Look, we have our listed verified address as such. It is this. Check it out on the GMB profile, if it's a listed address not a hidden address.” Maybe you have to provide something to that that's the actual listed address of the business, whatever the case may be, I would try to jump through those hoops to make it happen.
Again, I would even offer up, if needed, to pay for the listing because I know they have upgraded listing services or whatever, but in that case, like I said, it could cause problems, it could come back and bite you in the ass down the road. Probably not immediately, but months down the road, as more and more listings get created from data scrapers that scrape those aggregate sites, you're gonna end up having NAP issues. I would get ahead of the problem now is what I'm saying. It sucks, Jordan. That kind of stuff happens.
Adam: I missed the very beginning of that. Can you repeat that?
Will the event keynotes be recorded and accessed be sold if we cannot make it
Adam: Most likely, in some way shape or form, our biggest goal just being transparent is to provide the best experience for the people who are there and since this is our first one that's where focus is gonna be we would obviously love to record it and if quality comes through, yeah, we'll definitely look at doing that. But they're probably gonna be some stuff that's for them only for the people there and then again our focus is just to make it there and then we're not gonna try to hire someone to come in and do it. But yeah. The short answer is our goal is, but stay tuned it's our goal is to put on the live event, make it great for the people that are there, and then we'll see if we can get good recordings for everyone else.
Bradley: Yeah. My thoughts on this are there may be portions of it that we make available. But there's gonna be obviously a lot of stuff that we cover in the live event that will be exclusive and only covered in a live event, not even in Mastermind because that's what live events are, right? You come to join the network and also to get some knowledge that you can't see or hear anywhere else. That's so that there will be some of that as well. But yeah, I mean, likely there will be something that we will also produce out of the live event. But again, we'll cross that bridge when we come to it.
What Is A Good Amount Of Calls Or Leads Using GMB?
Well, to be honest, the case study that I'm doing is not producing calls nearly as much as some of the other like my contractor type clients. Remember, this is a newer industry. It's a brand new industry for me. The taxicab service, I've never done any work in that. It's interesting to not see so many calls coming through GMB as what I'm seeing in some of my contractor type sites, but still not bad considering it's new and I haven't done really any traditional SEO stuff, other than a couple PRs. But remember, there's not even a companion website yet. I'm just using the GMB website.
It really depends. It's probably going to vary, Dan, from business to business or industry to industry really, because I know like, for example, the preschool, which is kind of interesting to me, the preschool that I've got a client that has two locations. He owns two schools in two different locations and, man, it's crazy how much engagement he gets. It'll show the number of impressions the Maps has given his listing and in like fool like 40% and of the 40% of the number of impressions given resulted in some sort of action, whether it's phone call, click through to the website, or request driving directions. That's a huge percentage 40% of the number of impressions have engaged with the listing and I found that to be incredibly high.
However, I mean like even my roofing clients, for example, I'm only doing the GMB pros method on for one of those clients and he gets some ungodly amount of impressions per month and something like last month I think he had 147 phone calls. I mean, it's just insane so I think it's gonna vary, Dan. Maybe Marco has a better benchmark, but I think it's gonna vary by industry or a per industry.
Marco: Definitely. It depends on the amount of phone calls. Like if a high price item you can't expect 500 calls because one call or two calls is all you're gonna need to be profitable for the month. And so with Mario, we are finding that there are issues. But I think a lot of it has to do with Mario not providing us images from the area that are geotagged. But we solved that problem with the last webinar update that I did. I showed people how to get unlimited local images and it's that simple. I'm surprised nobody thought of it before. I'm not the smartest guy in the world. It's just I like to tinker and I like to solve problems.
When I see a problem I look for solutions, I don't focus on the problem. I just focus on a way around it and how I can give people a solution, right? Something simple. Something effective. I found it and I'm actually going to do a follow-up to that when I do a follow-up in a couple of weeks. I'm gonna make the replay of the original webinar available. I'm announcing it now, I'll announce it in the groups. But I've had enough people ask me, I'm gonna see that again or I missed it. Damn, I really wanted to see it.
So it's gonna be a two-for-one. I'm gonna do a little bit more, go in-depth on how you can get even more, not only images, but actually local videos. Just a whole bunch of things that you could do to add local relevance to everything that you're doing. To me, that's what really works when you add all of that local relevance when you have an active owner that's going all around town and taking pictures and actually helping you because it's their business. I mean, you need to make that a like it has to be in the contract or whatever. You say, “You have to give me content and this is the content. If you don't then I'm washing my hands and I can't help you because no content means that you don't get shit.
Bradley: Yeah. I agree with that. That's why I've been working with my VAs to try to develop implement ways for us to create the content that and that will still work and provide the same level or similar benefits as if we had original photos taken on location from a mobile device, with the geo tags. Because, honestly, I've got a handful of clients now that are I'm doing the service for and not a sync. Well, one of them has started to trickle in some images and some videos from their tech, it's a pest control company, mosquito control company, so they do like mosquito and tick control they spray out outside.
So, fortunately, I'm getting a few videos and images from them but out of the several clients that I've got signed up now. Other than them nobody has provided me with any images and even though that was when I made the proposal for the service that was part of it was I'm gonna need images. I set up Google Photos folders for each one of them and nobody's given me any damn images.
And so I'm certainly not going to cancel the contract in, well, I don't do contracts, but I canceled the service and say nevermind I don't need your money because they're not providing me images. So fortunately, Marco came up with some ideas or some methods for how to do that and we're trying to get our VAs to implement as much as possible.
Do You Recommend Easyblognetworks For PBN Hosting?
Okay. We're almost out of time guys. Cool, we're almost done too. Greg. Thanks, Greg. We can't go one Hump Day Hangout without a meme. We'd have to have a meme on every Hump Day. Tommy says, “Do you recommend easy blog networks for PBN hosting?” I don't recommend. Tommy, I don't mean to be a jerk. I don't know. I can't tell you. I don't do PBN stuff. I haven't for two years now, at least. I really don't know what to tell you and I apologize for that. It's just PBN stuff isn't stuff I deal with anymore. I really can't tell you what's best practice now. I'm sorry, I can't give you any more information on that.
The problem with PBNs, guys, is the footprints are so easily detectable now. It's so difficult. I mean you have to be really, really good. We had a webinar for the Mastermind members with Roman Barnes. He did a really in-depth webinar about all the footprint stuff that Google checks for now. It's all done algorithmically like it's done automatically and in a fraction, a fraction of a second, it can determine and identify footprints through so many different data points now that it's to me it's just overwhelming to try to hide that footprint, to make PBNs even worth the while. I know there's a lot of people still getting a lot of good success from it guys. I'm just telling you, for me, I found other ways that don't require near as much setup and or don't require near as much work.
Bradley: Go ahead.
What Are Some Examples Of Good Video Versus Bad Video?
Bradley: I totally missed that question. I'm sorry, Greg.
Marco:The answer is actually dead simple, Greg. You go in and you type in YouTube, search the general keywords that you want to drive traffic from the ones that get traffic, you look at the videos that people are doing, the ones that get really a ton of views with a ton of comments good comments. You see the subscribers if they're getting subscribers and they're always. I always tell people you do what the big guys are doing, but you always try to do one better. So whatever they do, plus one. It's really that simple.
Bradley: Yup. I can tell you what doesn't work or the stupid slideshow videos with music now. Like that were used to work five years ago, those don't work anymore no. They're not compelling enough. I mean you gotta have a voice track you know stuff like that guys. People will expect more now so those stupid slideshow videos from all those spam tools where there's just a music track with various images and a text overlay with a call-to-action, that shit. I mean, it very rarely works anymore. It's not even worth the time. So, yes, thanks, Greg. I totally skipped over your question, so I deserve that.
Okay. “What's the link for live event?” We don't have one yet, Paul, you'll know when we do if you're interested in-
Hernan: Yeah. If I may add, Paul, just contact support at SemanticMastery.com and the guys will give you details on the actual super special discount that we're doing just for you know as an early bird ass until we have our our landing page up, if that makes sense.
So just contact support.
Bradley: Yep. That's what I was gonna say was if you're interested in the early bird that we talked about just contact support. We don't have a link for yet but contact support will get your name on the list and make sure that you get that.
How Do You Get Videos To Link TO GMB?
Brian, “How do you get videos to link to GMB?” Just link to them. Just link to them. Link to the full URL though, guys, can't shorten it. You got to use the full URL. That's how you do it. It works trust me. I just did it yesterday again. See? “I wasn't able to get on the webby where you talked about unlimited.” Yes, that's what I just said, Dan. You'll get access to the webby from Monday during Marco's next webinar.
Okay. All right, guys, 5:01. So I just went one minute over today. Thanks everybody for being here.
Adam: 188. Oh, and we're live while I'm sitting here mumbling.
All right, welcome everybody to Hump Day Hangouts. This is the episode where I forget where I'm at, but actually it's Episode 188. I'm glad everybody's here. Let's go down the … Run through real quick and say hi to everybody.
Chris, how you doing today?
Chris: Doing good, glad to be here.
Adam: Good deal. Hernan, how you doing?
Hernan: I'm doing really well actually. I'm super excited for what's coming, looking forward, too, for the announcements for today, but it's going to be super fun.
Adam: Yes, yes. All right, Marco, how about yourself, how are you doing, man?
Marco: Today's secret words are Youtube views, and Google My Business Auto Poster.
Adam: It's almost like it's a clue to something, hmm. We'll circle back around to that.
Bradley, how you doing, man?
Bradley: What's up, man? I'm happy to be here. We've got only a handful of questions on today so I guess we'll spend extra time answering them, unless you guys want to post more questions so it's a [crosstalk 00:01:02].
Adam: Good deal. I was about to say, yeah, it's like, we can have one more where we get to dive in more. The last few have been right up to the limit so we're going to do some quick announcements, everybody, but first off if you're new to Semantic Mastery, first of all, thanks for watching. If you're watching this live, that's awesome. If you're catching the replay, that's cool, too. If you're not sure where to go or what the next step is, we generally advise people to go to battleplan.semanticmastery.com, it's a great place to get started and then just keep coming to these Hump Day Hangouts, show up, ask questions.
If you can't attend them live, you can always ask questions early. Come check out the replay, put it to use and that's what we've got a lot of really good feedback over the past several years that we've been doing this. People just consistently coming and asking questions and it's SEO, digital marketing, anything to do with your business, it's fair game and if we don't have the answer for you, we'll certainly point you in the right direction.
What Hernan was hinting at, I think we'll start there. We wanted to let you guys know that Semantic Mastery is going to be having a small gathering. We're going to be having our first live event in October of this year in the Washington, DC area. That's the factual stuff. We're going to have more details to come but, one, it's going to be awesome and then, two, we want to let people who listen and subscribe to us to have the first chance to know about this.
Like I said, we're going to have a lot more details coming out with some of the secret guest speakers, what we're going to be covering ourselves and what people can expect to get out of it, but I don't know, that's my spiel for it. I'm excited. I think it's going to be pretty awesome.
Hernan: Yeah, I think so, too, and I'm really looking forward to it because the experiences that we have had at live events have been amazing. Meeting, getting to know new people and getting to know a lot of Mastermind members that we have come together in live events. We have been thinking of doing this for quite a while and now, we have decided to go ahead and do it.
I think that we're going to have some more information for you guys soon in terms of the actual speakers, as Adam was saying. We're still finding the venue and a bunch of other things, but initially, if you want to get a really, really super specific, super special early bird discount, go ahead and contact [email protected]. Just put on the subject, put “Live Event.” The Live Event has a name already, I don't know if I can disclose it.
Bradley: Yeah, can we say.
Adam: Yeah, let's do it.
Hernan: Okay, so Bradley, you want to say it?
Bradley: I'll let Marco do it. It's his, it's him. Let him do it. It's his favorite.
Marco: It's PoFu, man, what else could it be?
Bradley: PoFu Live.
Hernan: Yeah, yeah, the event name is PoFu Live 2018. If you want to attend, just write to [email protected] with the subject “PoFu Live 2018” and we give you something really, really special so there's going to be a lot of more information coming it.
Adam: Yeah, definitely. It's going to be October. The main days are October 20, 21st, but the reason we're bringing this up now, one, we want to let everyone know about it. We know it takes some planning to attend these events, but we mean it. If you take advantage of this, like this week that we're announcing it, we're going to give you a special, very, very, truly special never seen again discount, if you're willing to grab it and go so looking forward to that. It's going to be a small group, we're capping this …
Bradley: It's only going to be 25 slots.
Adam: No, yeah, so we're capping it at 25. I think live event, in my mind, that I may be the only one so maybe that's my bias, but I think lots of laser shows and big stuff and huge crowds. It's more, almost like a Mastermind type of get together. It's 25 people. It's enough people there. You're going to have a lot of viewpoints. We're going to have seven or eight speakers and there's enough though, you can break down into small groups and you can still stay in touch with everyone and do a lot of networking and get a lot of good idea generation going.
Bradley: Yeah, and it's not going to be super expensive either, guys, 'cause this is our first live event, so we're going to keep it smaller. It'd be a ton of content and also the networking is really where the true value comes from anyways, but we're going to keep it small and affordable, 'cause we want to … We kind of want to test this for ourselves for the first time as well and we're going to have some VIP stuff for potentially, a VIP upgrade which will be really cool.
I went to an event last year, the SEO Rock Stars event that was really good and went to a … I guess they host like a VIP event the day before the actual training and normal meet up days. It was fabulous and it was really good just to network with those other people that also upgraded to the VIP tickets and talk and just develop those business relationships. That's really where the true value comes from these type of events, so we hope that some of you will come join us.
Adam: Definitely, good deal.
A couple other quick announcements on the tails of that, that's the big one. Check it out. If you're interested, please send us a support ticket. We're pumped to have people. We've met a few people at small gatherings we've done. The last one in Portland and it's just amazing to meet people, to be able to help out and then just that idea generation that you just don't get unless you're in person.
Anyways, July 4th, we're going to have some cool specials. We're working on an awesome bundle for people. We'll be coming out with that. It's going to put together some of our best training, some of our … I can't even say enough to like, ah. Anyways, stay tuned, it's going to be really good. Then we're working on the Done For You services. We got some additional Done For You services coming out around …
Have we already said what it's based around? I don't want to give away too much here.
Bradley: The GMB Pro Training.
Adam: Yeah, yeah, we got some stuff coming out with that. We're working on that, you guys, and as soon as we have a date, we'll be sharing that information. If you haven't yet, check out Local GMB Pro, this is already changing how a lot of people are offering some services to their clients and it's … Bradley, I'll let you … I see you nodding your head, so you know what I'm talking about.
Bradley: Yeah, we just had a post in the Facebook group. I don't know if it was this morning or maybe last night but somebody was like, “I just started applying this method to one of my …” I don't know if it's a Lead Gen or a client guy or it's a client of theirs or what but he was like, “You can call me,” and said, “Son, you're going to have to slow these calls down.” That's a really good problem to have, man. When you get called by your clients that you serve and they're saying, “Hey, you're going to have to slow this shit down, I can't handle the calls,” that's a good problem to have.
Chris: That's like, it's actually like one of the most common complaints that are quite recurring on Local GMB Pro members.
Chris: Too many calls.
Adam: Which we're not making this up, you guys. Seriously, this sounds like one of those like, “Well, my client just pissed off too many calls…” Legitimately, people are like, “Yeah, we need to figure out, can you help me with … We need to hire someone to deal with calls.” It's crazy, we've actually had people saying that, so …
Bradley: That's crazy.
Adam: Yeah, no BS.
Marco: I'm glad that there's actually people backing up what I've been saying about the attorney that I've been doing … in New York, where she has had to hire two people to take the phone calls and a third one part-time. I mean that's the volume of calls that she's getting. She actually told me, “Look, we need to find a way to cut this down. We need …” I said, “No, hire more people.” You don't slow the calls down, you hire more people and make more money.
Adam: Yup, awesome, which I don't know … This is good. This wasn't a question but, man, if that's a service you can offer on top of this. The people who are doing this and using the Local GMB Pro methods, if you've got the processes in place or not, and you should, to help somebody grow their business like that, hey, I can show you how to deal with these calls. I can provide the Done For You service to deal with these calls. I can do a script.
There are so many additional things you can do and it's not just upselling. It's providing a lot of value to your clients and they may actually be worried, like, “God, what do I do?” Marco was saying, “How do I deal with … How do I lower calls?” No, don't do that. Here's how you deal with all these calls and turn it into more revenue for your business.
Marco: That's right, you have to …
Adam: Lots of opportunities.
Marco: You act as a business consultant and not just a marketing person.
Adam: Yeah, and then talk about a trusted adviser role, I mean that's golden.
Adam: In so many ways and not just to get … It's not all about the money. It's easier to work with clients, anyways, win-win.
All right, before we jump into … Any more announcements from anybody or are we ready to get rolling?
Marco: No, just a couple, just a couple. We can get Real Youtube views to your videos. That will be rolling out very shortly, as soon as we have ordering ready, the ordering platform and the different tiers, the different number of views that they can order. We have that ready and the GMB Pro, the Auto posting service, that's ready to go, but that's going to be rolled … It's likely that both services will be rolled out to our Mastermind members and the Local GMB Pro members first.
We'll offer them special pricing just because we always take care of our membership. We always say, “Membership has its privileges,” and we like to show our members love by just giving them, just special ways to order to lower their cost so that they can pass it on to their clients or, again, as I was saying, just make more money, just figure out ways that you can make more money with all of the ways that we find to give you things at a lower cost.
Those two are coming. Guys, be on the lookout. If you're already in Local GMB Pro or in our Mastermind, then you will be contacted first. If you're not in those groups, I'm still wondering, why the fuck you're not in. I'll leave it at that.
Bradley: All right, that's good.
Adam: Well said.
Bradley: Sorry, guys, I was peeking at my email while I was waiting. Are we good on … Can we go ahead and get in questions?
Adam: Yeah, let's do this.
Bradley: Yeah, guys, it's funny, 'cause I just started testing our new Youtube Views platform today actually. I haven't had time 'cause I've been dealing with developing content and so I'm actually anxious to see how good it's doing. We've got a lot of the beta testers that are coming back with just crazy results for the Youtube stuff, too, which is great because it just makes it so much easier.
I mean I've been using Youtube ads to drive traffic to … for local videos, to help local videos rank for, well, probably over a year now, but this makes it easier because it's just a real quick easy interface to go in and set up the campaign. It just makes it super simple and it's a lot less time than it takes to set up a Youtube ad. I'm anxious to see how well this works and, again, we've got a lot of people that have already been talking about how good it's been working for them so I'm super excited to see how well that works.
Okay, David, first of all, for these types of stuff, just use support, please. That's what support is for, [email protected] Again, [email protected], just submit a support ticket. We'll make sure we get you sorted.
Next, the webinar's not going to be … The link for the webinar's not available yet. We don't give that out until like right before the webinar and there's a reason for that, but again, just contact support. We'll get you set up, okay.
How Do You Make Use Of A Driving Directions Map For SEO?
Mike is next. He says, “How do you actually use Driving Directions Map for SEO?” There are ways to … It's just to add local relevancy, right. I mean think about it. If typically for a point of sale business, which is a storefront business, a business where customers come to the business location, then it would make sense if you were trying to rank in the local maps back to three pack four like very close in proximity areas or locations. Like adjacent towns, for example, then let's say you're the only … You have a business that's the only business in three or four towns, in surrounding towns.
Even if it's not the only business, if you want to try to get your listing, your maps listing to rank when somebody's searching for like an adjacent town, so whatever your keyword, service keyword is plus the location modifier and it's an adjacent town. One of the ways that you can try to get ranked in there is to have, add that local relevancy from that area to the location where you're physically located. In that case, the driving directions map would be good to create posts or pages on the site or just content that talks about the area that you want to rank in with a driving direction from there to your store location, right.
Because, again, it's just about, it's Google code. Google's going to come read the page and it's going to see driving directions map. It's going to see content on the page about that particular location, right, the location that you'd like to rank in and then it's going to see a driving directions map from that location to your business address, right. There's a reason, it's just a way to feed additional relevancy into Google is to like … Location relevancy, excuse me.
Now the opposite would be for service area businesses, right. For service area businesses, you'd go from the bus- Like the business goes to the customer location and that's typically how most of my projects are set up because I deal with contractors primarily. On those, even if you have the physical location hidden, you would still just go grab the city center and do driving directions from the city center where the business is physically located. The driving direction would be from that location to the customer locations which would be just city centers of the locations that you'd like to rank in.
That's pretty much the easy over level or, excuse me, high-level overview of how you can use it. Now, there's a lot more that can be done than just that, but we can't certainly get into all of that and here on Hump Day Hangouts but that's a good question. Again, for driving directions, driving directions are really just a great way to add additional location relevancy to pages and/or posts, okay.
Marco: It's something that we get into … and I did a webinar, a separate webinar just to show people how to take advantage of driving directions and that's in RYS Reloaded. It's one of the webinars where we cover this on how to use it for SEO.
How Do You Choose Between Simple And Complex Silo Structure?
Hey, Sam, how are you doing? By the way, we met Sam in Portland. He said … As far as simple silo structure, I always recommend using that, if possible, because complex silo structure, I mean just as the name implies, it can be very complex. If you're using just the virtual silo method as opposed to a visible silo method, which means you're leaving your permalink structure to just post name inside of WordPress instead of category/post name then you can get away with using complex silo structure without it is quite as difficult to reconcile like some funky URL things that happen with complex silos.
However, again, for most local sites that I deal with because of I … If you guys are aware, I typically do very hyperlocal sites, like on subdomains to where that site, the whole site is optimized for pretty much one city, right, one area. Then if I want to expand into another area or if the contractor covers another area then we build another location base site for that additional area or each additional area, if that makes sense. We don't have to really worry about having a complex silo structure.
A complex silo structure would be the type of site that I would build if I was building a site that covers a large geographic area or if it covered a … and guys, I'm speaking in local business terms, right. A complex silo would … I would apply a complex silo to a website if it covered a large service area or if it had a lot of different products and/or services, right, or a combination of both, okay.
For most sites, because like I said, I try to keep them hyper-local, focused on for just one particular area, there's no need for that. I recommend doing a simple sized structure, just 'cause it's easier to build. There's less stuff. There's less internal linking that needs to be done. You can still, again, for a lot of local sites, you don't need that kind of stuff. You don't need a site to be that complicated, okay.
Now, again, there are times where that's going to be necessary and some clients don't want a bunch of separate maps listings and subdomain sites and things like that or maybe the site's already been built out and they've got different locations but they're based on pages and things like that. Those are times that maybe a complex silo would be better.
Again, I just recommend, if you can get away with just using simple silo, do that, because it's easier to set up, it's easier to maintain, it's easier to understand. Complex silo structure, though, if it's necessary, then you absolutely can use that. I'm not saying don't do it. I'm just saying, just keep in mind that it does require a bit more planning to properly design the site, okay, and like stacking keywords and creating your silos with the hierarchies. Remember, with the complex silo structure, you've got top-level categories and then sub-categories and then posts.
You're going three levels deep within a silo and a top-level silo and in subcategories, you can add as many sub categories as you want so that's what you call width to a silo, right. Depth would be adding additional content and any particular subcategory, so continuing to boost, add relevant content in any one category or subcategory, that's what you would call adding depth to the site. Adding width would be adding additional silos or additional sub-categories in one silo.
Anyways, again, that's why I said it can … As you can tell, even the explanation can become complicated so go back through, Sam, and look at the two videos that I did several years ago. I recorded several videos about simple silo structure and complex silo structure. You can find them on our Youtube channel and then just determine what you think is going to be best for your specific situation based upon what you learn from those videos, okay.
How Do You Correct NAP/Citation On A Local WordPress Website If You Have A GMB Listing?
If you have the GMB listing, just … He says, “Do I just copy and paste the text directly from the GMB listing exactly and paste it in my WordPress site?” Okay, Peter from Poland, if you're doing stuff in the US, then I recommend going to the USPS.com, which is the United States Postal Service.com and go over here to look up a ZIP code and then you go find by address or cities … Yeah, I think it's found by address and then you put in the actual address of your, the GMB listing. Just copy it, street address, paste it in, city, state, ZIP code, postal code, paste it in and then click Find.
What happens is it's going to show you the standardized formatting, the correct formatting based upon the USPS standardization, address standardization, right. That should be the way that you should have it listed in Google My Business. At least, that's the way I do it, guys. I'm sure there's going to be some other people out there that say they do it differently, but that's how I've always done it. I learned this trick many years ago, I think from Ivan Budameer and I've been doing it this way ever since, okay.
A lot of times, even if I take over a client like if I've got a client that had an existing GMB, but they had displayed incorrectly or they post … They added their … They didn't have the correct standardized address format, I'll go in and update it in Google My Business. Then I'll even do, sometimes … It's not sometimes … I'll do a citation clean up a campaign to go have all the existing citations on the web updated to the correct standardized format. It's only because that's the way that the addresses are supposed to be listed.
I would recommend, first making sure you have the standardized address format, then I would go in and update the GMB. If it's not correct, I would update it in GMB and then I would … Your Google My Business Profile and then I would go and start a post, using that exact same format for all of your citations. If you have existing citations that are incorrect, I would recommend that you update those before building new citations. That's always the better thing to do, instead of diluting bad data, fix the bad data, right.
Then as far as your website, really, the only thing you need to do on your website if it's a service area business where the … and I just talked about this … where the business goes to the customers, there's really no reason for you to display the address on your website. You can still post it using structured data, right, so that would be going to the HTML header of the site, if you're using JSON-LD, structured data mark up and we've got a structured data generator in Serve Space if you want to use that to generate the code that goes in the HTML header.
If you do have a point of sale business or a storefront then you could take … You could still add the JSON-LD, local business markup which I highly recommend that you do, regardless of what type of business you have. Then you could also just use a little footer widget or sidebar widget where it lists your name, address, and phone number as well. Right there, that can just be flat out plain text, it doesn't have to be formatted any particular way, because all the correct …
The location relevancy is in the JSON-LD and the header of the site. Google's going to come read that via the code and it will be fine. It doesn't need to be displayed on your site unless, like I said, you have a storefront and you want your customers to be able to see it. In which case, you just put it in the sidebar, the widget, or on the contact page or whatever. Also, I would recommend that you would then also take your map, your GMB map and get the embed code for that and embed that into your sidebar or footer of your website as well, so you have your actual GMB map embedded on your site, too. Okay?
Good question, though.
How Important Is Data Consistency In Terms Of Ranking To Google Maps?
Yeah, if it's incorrect. Incorrect data will kill maps ranking, guys. Inconsistent data, right. Actually, if it's incorrect, but it's consistently incorrect everywhere, you'll rank better than just having … than having correct but inconsistent data. Does that make sense?
Let me repeat that. If you have incorrect data but it's consistently incorrect everywhere it's published on the web, you'll rank better in maps than if you have correct data but it's inconsistent on the web. Figure that on out, but it's true. Again, data consistency is absolutely paramount to ranking in maps. Okay.
Is there a plugin that helps? I wouldn't recommend any. I just add the JSON-LD code manually to your header. You can do that via WordPress. You can do, use plugins to inject it in your site header. You can edit the theme file in that, add it there. You can also use Google Tag Manager, which is my preferred method and there's training for Google Tag Manager if you go to measureschool.com. Julian has some free Google Tag Manager training on his site there. It's really, really good. It's the same training I went through to learn how to use Google Tag Manager. That's measureschool.com.
Any comments on that, guys?
Marco: Nope, that was perfect.
Bradley: All right.
Why Is It Important To Optimize Images If One Can't See The Result?
Now I know for the longest time, I've always been told that when you optimize the images and add metadata and you upload them, Google reads that data. They may strip it out before it's published in their index, but they read that data as it was being uploaded, right. That's where, that's why it makes a difference and I've tested this in the past, both with images but more so with MP4, with video files, when uploading to Youtube.
I take this … and I mean I've literally set up tests for this and where I've take … ‘Cause you can, by the way, you can optimize an MP4 video, guys, the metadata, just like you can an image. You can add geo data and comments and copyright URLs and things like that, NAP data and all that stuff. You can add metadata to an MP4, right. I've taken the same video, basically, the same file and optimized for the same term and used two different channels that were both brand new and have one … and I've done this on more than one occasion. It's been a few years since I've tested this but when I did test it, it absolutely made a difference.
You optimize one of the MP4 files with the metadata, excuse me, optimize the metadata and then the other I just left blank, no optimization, uploaded those two and guess which one outranked every time? It was always the one that had the optimized metadata. Again, it's been years since I've conducted that specific test, probably, shit, four years now at least, but I've always assumed that that's still the case.
Now, Marco, you could probably shed some light into this, right?
Marco: Yeah, it's one of the things that we'll be covering on Monday's webinar and Ivan is in Local GMB Pro.
Marco: I just let him in the group today, I think it was and so anything regarding this images, how to manipulate them, why, we'll cover that on the webinar very thoroughly. See you on Monday, Ivan. We'll answer you then.
Bradley: That's awesome. I mean it's a great question, Ivan, but there is a reason for optimizing the images, guys, with the metadata. Because even if it's stripped out, like for example, with my MP4 example that I was just talking about, you upload it to Youtube but then you don't see that metadata anywhere else, right. I mean it's not like you can go view page source and then see the data that you added to the file before you upload it to Youtube.
However, like I said, several years ago, when I did this test on multiple occasions, every time, it outranked the video that wasn't optimized with the metadata, all things being equal, right? It's difficult to get all things to be equal but I tried to keep it as equal as possible, other than the metadata and every single time, it outranked. Okay.
There's also, like a lot of the other things … and I know that I'm talking about videos now but like something else I haven't tested in years that used to work like crazy and Hernan was telling me about a little hack he saw the other day with Youtube, about being able to upload the transcriptions or for the captions and such. What was the hack you were telling me about the other day?
Hernan: You know that you have those captions, that are automatically generated by Youtube, right, that they are automatically … so that's why it's advisable to actually spell out your keyword a couple of times because Youtube will automatically detect the speech, right. It will have speech recognition so it will go and then create captions, like subtitles out of that. That's one thing and that's automatically created by Youtube, but here's the thing, we are, every week, we're transcribing the episodes from the Hangouts.
Every week, if you go through our website, you will see the transcriptions and that's how we add, we also add timestamps to all of the videos, so they really optimize it. Now, here's the thing, if you upload a video and you're transcribing it, like using something like Rev.com, for example, you can upload that chunk of text, that transcription into Youtube, in the caption section, and there's an option that says, I think it's “Paste and Sync,” or something like that. What it would do is that you paste those … I don't know … 10,000, 12,000, 9,000 words and Youtube automatically will sync that text-
Bradley: That's crazy.
Hernan: To, yeah, to the audio that's happening. At the end of the day, you're adding captions without having to add captions but they're not the automatically generated captions on Youtube. Does that make sense? They have more SEO value because they're generated by the user, but, yeah, it's crazy. It will automatically sync all of that chuck of text that you're adding with paragraphs and everything, it will automatically sync to the audio that's on the video so you have subtitles. That's what I'm saying.
Bradley: That's awesome.
Hernan: Yeah, Google can read the keywords and whatnot so that adds a lot of more weight and we're doing that on every video from now on. Every time the Hangout …
Bradley: Yeah and see that … Years ago, that was one of the things around the same time I was doing a lot of the metadata testing, that was something I tested a lot, too, was at the time, there was no ability to auto sync … That didn't exist, that technology at that time, but there was the ability to upload captions files.
I would spam that, like in other words, I would just add keywords and like calls to action and stuff like that as caption files …
Bradley: Then upload it and that absolutely helped rank the videos, too.
Bradley: It was like one of those tricks up the sleeves that we would do. yeah, the fact that if you transcribe a video anyways or even like what we do and then you can add that as an actual transcribed caption file and it auto syncs, that's got to be much more valuable …
Bradley: Than letting the auto-captions.
Hernan: Yeah, the auto-captions, and then if you think about the auto-captions are not always correct.
Hernan: The transcription is like … I would say if the caption are like … They're really good, like they're good. They will be 75% correct. The transcription would be 95% correct, because also the people on Rev.com or whatever service you're using, they will make mistakes even for … With technical language and whatnot, but it will be like way …
Bradley: Way better.
Hernan: It will be, yeah, way better. Like way more accurate and then you can still add a lot of key words, because, again, we keep on saying that if you actually spell out and if you're actually saying the key word on your video, it will increase the ranking power that video has for that specific key word.
Bradley: Yup, very cool.
What Is The Easy Way To See If Your Site Is Gaining Proper Traffic?
See, to check to see if you're gaining proper traffic, the only thing I would say there would be like analytics. Check Google Insights, call volume, those are like … I mean and web form submits, if that's what you're doing, right. If it's contact forms and things like that. Those would be indications that you're properly gaining traffic or gaining proper traffic, I should say. If you're getting traffic that's converting into leads and/or sales, whatever your conversion goals are, then I would say, that's how you know that you're gaining proper traffic.
As far as how can you get better search results, there are shit ton of ranking factors so you've got to pick your poison. We always try to focus on what's going to move the needle the most with the least amount of effort, right. I mean, 'cause there … I mean, for example, there's CORA. CORA's a great software by Ted Kubaitis, Kubaitis … I can't … I'm sorry if I'm screwing up his last name. Smart guy, dude's super sharp and he built this software called CORA that does like it will search, it will scan all top 100 results in Google and document everything about the websites into this great, this one Excel spreadsheet that's got like a 100 websites worth of data.
Like great, like there's … I don't know. What is it? 350 data points or something that it … or is it more? It's probably like 500 data points now that this … He pools back on the top 100 sites. It's crazy. It's this massive amount of data but what it does is it gives you the ability … The law of corre … It uses correlations to determine how all those top 100 sites are, what all their ranking factors are and, again, it's something silly like 500 data points.
Think about if you had to go in and tune all that, but because that could be overwhelming, he specifically programmed into the CORA reports, the things that have the biggest correlation, the biggest … The most common correlating factors for that particular search phrase. It basically highlights the things that are the most important or that seem to have the most significant impact on ranking for that particular search term.
Those would be the things that you would start with first, right, 'cause those have the greatest chance of moving the needle the most, if that makes sense, okay. Again, it just really depends and as a Mastermind member, Nigel, and as many … Being a member of many of our products, that's what we try to teach is the stuff that's going to move the needle the most with the least amount of effort. Stick to what we're sharing with you and we're teaching you and you should be fine.
I mean, again, you can go down any rabbit hole you want, that's kind of what Marco and Rob do is go down these rabbit holes and then get stuck down there for months at a time, but then they come out with stuff like Local GMB Pro and RYS Academy. That can be you if you want it to be or you can just apply what you're learning and keep focusing on the big stuff. Let us do the testing. You just go out and produce the results for your clients.
You want to comment on that, Marco?
Marco: Yeah, the only thing that I would add to the Search Console in clicks. If you keep an eye on the clicks in Search Console, like right now, or earlier today, I was looking at one where the guy has nearly 100 top 10s and his click-through rate sucks. I mean it's horrible. It was at 01.3 and how can you be, have nearly a 100 top 10s and multiple number one's with great impressions and you're clicks suck. I mean a 103 and no clicks. How do you fix that?
You have to work on your copies, right, on your titles and descriptions. The meta, title meta description, 'cause that's the only way that you can fix that, that you can get people to click when it gets an impression. If you don't work on that, then those clicks are or those impressions are useless to you, 'cause you're not getting the clicks. If you increase the clicks, then automatically your traffic will increase, then your own page takes over because they have to be delivered to the proper page so that they convert.
That's what I would add to everything that you said.
Bradley: Yup, and Nigel, as being part of the Mastermind, we did a webinar with Ted a long … It was sometime last year, I believe, about CORA. It might be something you want to check out, if you're interested in that kind of stuff, because again, what's cool about it is you can subscribe for a month and run all the reports for all the sites that you manage and then cancel your subscription. Because it is rather expensive, but it's … Ted is totally cool.
I mean he even said it on the webinar. He's like, “I get it. It's expensive, so subscribe for a month, run all your reports, cancel your subscription. Do all your tuning based upon the reports and when you're ready to run reports again, subscribe again. Run all your reports again.” He was real cool about that. I wouldn't say that unless he did, unless he did. Anyways, you might want to check that out. If you have trouble locating it in the Mastermind members area, just reach out in the Facebook group and one of us will locate it for you and ping you in the group with the replay.
How Do You Properly Embed Images And Videos In Twitter?
I can't tell you a damn thing about Twitter. Can anybody on here tell him anything about Twitter?
Marco: No, not regarding that.
Hernan: Yeah, not regarding that, unfortunately. I honestly don't know why he's getting that. He's shortening, so he's shortening that and he is getting the small image, right, and then I think … I don't know because YOST used to have that option that will show either the big or the small image. I don't even think that's relevant anymore, that's why they took it out. You know what I'm saying?
Bradley: Yeah, unfortunately, I'm just not a Twitter user and I really have no desire to use Twitter either. I know there's some real SEO value, guys, and possibly traffic and all that. I just never got into Twitter, don't care. Anyways, sorry, Nigel.
How Do You Properly Embed Images And Videos In GMB?
Marco: It's available right now. I think they've gotten into our Slack Chat.
Bradley: It's available now.
Marco: Yes, it's available.
Bradley: Yeah, can you post that in the Mastermind community, too?
Marco: I will. I'm going to drop both in the Local GMB Pro and the Mastermind.
Bradley: Okay, so Nigel, yeah, stop posting manually. It's dirt cheap, man. Use the scheduled post, the GMB poster so you can schedule a post, you can do it in bulk, all that stuff. It's going to make your life a lot easier. It's worth it for … It's not expensive at all. We'll save you a shit ton of time. It's worth it. Your time's worth more than it'll cost you to pay for this, which will make you much more efficient, right. Your time is worth more than that, so …
All right. Yeah, guys, stop doing $5 an hour work. Think about it, guys, you should be doing $100 an hour work, instead of $5 an hour work. Manually posting in GMB is $5 an hour work. How do I know that? Because I've got VAs that I pay to do it. $5 an hour or excuse me, $5 per post. Actually, for $5 per post, you can make a shit ton of money doing GMB posts or you can make a shit ton of money in an hour. The reason I say that is because my … The VA that I trained how to do that, she's been blogging or curating for me for several years now and when I hired her and trained …
I didn't … She was already hired but when I trained her to do the GMB posts, the way that I taught how to do them and I told her I was going to pay her $5 per post, she basically said … She's like, “Just keep them coming, but like I don't want to do regular curated posts anymore.” Why would she want to spend 30 minutes curating a post for $15 bucks when she could do 10 Google My Business posts and make $50 in that same 30 minutes. You know what I mean?
Think about that guys. There's no reason why you should be doing this kind of stuff when you can pay somebody to do it.
Hernan: Yeah, and also have in mind that if you could be actually closing a new client or talking with a client and that will bring you a 100, 200, 500 bucks an hour, and if you're doing $5 an hour task, you're not saving $5. You're actually losing $495, right …
Hernan: For each hour that you're doing that. It's not that you're saving money, you're not saving those $5 an hour. You're actually losing all of the opportunity cost that you are not taking action on, so have that in mind.
Bradley: That's right. Opportunity cost, there you go.
How Do You Optimize A Local Italian Deli In A Little Town In The UK?
I would say Local GMB Pro is probably your best bet at the moment right now. If you're just getting started and that's out of your price point or whatever, I would say, like, honestly, the best thing that we could suggest that you would do would be to start posting in the Google My Business dashboard regularly. That's going to help to start getting activity and getting some leads coming in for that business and then at which point, you can start developing or adding more traditional stuff that we would recommend.
Like working on ranking and maps, building citations, doing an RYS drive stack, right. Press releases, syndication networks, setting up the WordPress site, or whatever, whatever their money side is in a blog with a syndication network to help validate the entity, all this stuff that we teach.
Just starting out new right now, guys, I'm telling you the best thing that you can possibly do for local businesses, right now, especially as you're learning all the stuff that you need to learn as a digital marketing consultant, would be to just get active in the GMB dashboard, for your client, right. Make sure there's activity in there and that's going to start to generate some exposure for that business while you're learning all the … or setting up all the other stuff that needs to be done, which I still recommend you do, guys.
I'm not telling you just stop at GMB stuff. I'm saying start with that because that's going to get you the quickest results while you are developing out the rest of the assets for the business.
Okay, would anybody have anything different to say about that.
Hernan: No, I totally …
Marco: No, not different. Go ahead.
Hernan: Yeah, sorry. Go ahead, Marco.
Marco: Okay, the only thing that I would add to that is that Local GMB Pro doesn't require any SEO knowledge.
Bradley: That's right.
Marco: It was specifically formulated in a way and set up in a way that all you have to do is the step by step method. It doesn't matter if you know how to silo or … Everything is shown, how it's done. This is what you need to do, not, “Okay, so this is a silo. It's a simple silo. It's a complex silo.” That doesn't matter. The image, you're taught what to do with images, how to do the posts, what to do with the post, what to do with posting images, what to do with the business site. It's just, it's a step by step. You don't need to … Absolutely no SEO knowledge to start getting results.
Bradley: That's right and there are … Don't get me wrong or don't get it wrong, guys, we do … I'm doing a lot of the … Well, most of the training inside the course right now for the case study. Marco and Rob are going to be doing the webinars and so there is SEO training in there but it's not an SEO course, so it's like limited. It's just basically like how we can use some SEO tactics to improve what we're doing inside of GMB but it's not an SEO course, if that makes sense. ‘Cause it doesn't need to be.
Certainly, we can apply some SEO methods, right, to get better results and so that's some of the stuff that I started sharing inside of there already and I've got … Marco and Rob have been doing some tests and I'm doing some testing on my own and so we're just going to keep adding to the course. Highly recommend you get in there Ramola.
What Are Your Thoughts On The Efficacy Of IFTTT Syndication in 2018?
No, it's not. That's a common question that's actually come up again recently a lot and I don't see it as being duplicate content because, remember, if you're only using a branded syndication network for blog syndication. It's a branded syndication network. All you're doing is republishing your content on your branded social media web 2.0 platforms. That is perfectly normal and legit.
Every major blog out there, website, author, writer, contributor does the same thing, right. They publish an article and then they go share it across their social media channels, whether it's a brand or an author or a celebrity or an influencer. That's what they do, so why is what we teach or what we do with syndication networks for local businesses any different? How is that any different? It's not. It's absolutely what Google expects now, right. It's not a duplicate content issue.
Lenoy, I'm not picking on you. That question comes up often, so please don't take that as me being short with you at all. Just think about it logically, why would it be duplicate content? Now, if you start stacking multiple syndication networks, persona based networks, non-branded stuff, that you're syndicating the same content to over and over and over again, that's not a duplicate content issue, but it is an issue. It's a footprint issue. There's a difference, guys.
Bradley: Okay, duplicate content only exists when it's duplicate content on the same domain. It doesn't exist on separate domains, okay. There's a footprint issues, yes, but not duplicate content issues.
Sorry, Hernan, were you going to add to that?
Hernan: Yeah, no, no, yeah, I totally agree with you, Bradley, and the reality is that you need to treat your tier one networks and … Your tier one, like your branded network as part of your entity, as part of your brand, meaning that you want people to go ahead and convert on those networks if they can … or those profiles if they can take action, but then, you can use those profiles to actually build links. That will be your SEO firewall, as Bradley says, will be as your firewall, and, yeah, it's still super effective and we use attribution links, press releases.
Those websites get only … If we think about duplicate content, those websites get a 100% duplicate content …
Bradley: That's right.
Hernan: Nonetheless, they are big publications, big outlets, Fox News, CNN, all this and that, they're ranking in Google and they are 100% base because you cannot change a comma out of a press release, right. If you think about it, you think it logically, they are all linking back to the source and that's why Google doesn't penalize them because you're not actually stealing content.
The main problem with duplicate content, it's stealing and that's not what we're doing here.
Bradley: Right, and so I'm just going to demonstrate this here, because, again, that's press releases are so incredibly effective for ranking local stuff now. It's ridiculous. That's what our whole course, Local PR Pro is about, which works hand in hand with Local GMB Pro, by the way, guys.
I mean it's like a per match made in heaven those two. Anyways-
Hernan: Yeah, in fact, we might end up going out there and making a bundle. I don't know. That could actually be a good idea.
Bradley: Oh, yeah, yeah. Sounds like, might be a good idea for a holiday promo or something.
Hernan: Oh, yeah. Who knows?
Bradley: If you see for … and like Hernan just said, this was a PR that's being … That was published for the case study that I'm working on for Local GMB Pro and I published this May 22nd and if I click this, you'll see that it's showing about 99 results. That's 99 versions of the exact … or 99 copies of the exact same article, okay. Is that duplicate content? No, we already know, we've proven for a fact, a 100% certain that we can rank stuff with just using press releases and no other link sources.
I've done it many, many, many times. Again, the Local PR Pro course was entirely built around this principle and it's nothing but duplicate content. You produce one press release. It gets picked up and published, republished by hundreds of media sites, as many as 400, 500 media sites, depending on your distribution service and that's four or 500 instances of the exact same article and it doesn't … and it ranks you. It's about, it's all about your linking and like what we call the PR stack and stuff like that.
Again, it's not a duplicate content issue, right. There's a footprint issue when you start syndicating the same content to non-branded properties. That can … Because then that's clearly what … You're doing that clearly to manipulate search engine rankings. For Youtube, it doesn't affect Youtube at all.
By the way. You're asking about the IFTT and spam entry points. Guys, for those that don't understand what Lenoy's asking about, the spam entry point, that means like where can you inject linked spam into the system. If you're talking about like the diagrams that I've drawn for Youtube Silo Academy, you can spam those pretty much anywhere you want, those networks. Anyone, the properties in the networks, anywhere you want, you can inject spam anywhere really, 'cause it doesn't make a difference.
There's no footprint issues with Youtube syndication. The footprint issues come in with blog syndication, because Google will slap your money site if it thinks that you're republishing content to manipulate search, but Google will not slap your Youtube channel if you're republishing Google code, if you're acting as a publisher for Google, which is what you're doing when you syndicate Youtube videos, right, so there's a big difference, guys. Just keep that in mind, Lenoy.
Absolutely, they still work. It's still standard operating procedure. I think it's basically the … It's still a foundation of everything that we do as syndication networks, okay.
It was a great question, by the way. It's good to review this stuff, guys, for new people and even for people that seem to forget why we use them. You know what I mean?
How Do You Remove Spam Domains That Link To Your Site?
That's a good question. “It is a branded domain but I have another one I could use. If I send a redirect from the spam domain to the new domain, will this hurt the new domain?” Yeah, it could. It would if it was just a straight 301 redirect. There are some things that you could do to link what we call link laundering, where you could do like double 301 redirects and such.
As far as like the 404s, that's an easy fix, right, because you can use just a plugin or something like that… Like 404 redirect or something like that that redirects all 404s to a specific page that you set, which can be the home page or whatever. You could do something like that, so you can eliminate the 404 errors rather quickly. That's not a problem.
The inbound 12,000 backlinks are the problem. What you can do … Here's the thing, if you got hit with Japanese spam, why were you a target? Like first of all. Because the thing is even if you were able to clean up those 12,000 backlinks which the only way I would do it … and I know Marco will probably disagree with me on this but would be through disavowed, disavowing those backlinks. I've done it successfully on multiple occasions, recovered sites with penguin penalties using the disavow tool, Google's disavow tool.
I've done it, so I know it works, however, if you were a target for Japanese spam before, who's to say you're not going to get spammed … That domain's not just going to continually get spammed. That would be an ongoing battle, in which case, it might make sense to just replace the domain. I'm not sure that I would want to redirect the old domain to the new one at all because then that's a very simple way to still run spam back to the new domain.
Find out, if it's an ongoing issue, then that would change what I would say, as my recommendation, but if you have another branded or another domain that you could use, sometimes it's better just to start fresh because a cleanup job could be a real bitch. You never know for sure until the penalty gets lifted if you got penalized because of it. You don't really know for sure if you're making progress really, right.
You could work on it for months and that's why I got out of, by the way, the penalty recovery business. I did that for a while but sometimes you work on stuff for months and not recover it and it's just a lot of wasted effort and time, so I got out of doing that.
Does anybody want to comment on that?
Marco: Yeah, I've never disavowed links and I'm not about to. I'd rather have a fingernail pulled with pliers than disavow links. What I would do is, first of all, ask yourself, “Is this worth the time that it's going to take to recover it?” Right? “Is it worth the time to test?” If it's not making you money and you just want to recover it because of the domain, why bother? Even if it's branded, I mean, why bother? It would have to be worth my time and effort, right. The money would have to be there.
I would say, that you could take that, push it through a drive stack, a G site to the new domain and your links should come out fine and then you'll actually benefit from those 12K backlinks that they send at you to try to spam you, but it would have to actually be worth it. Because you're either going to have to spend time building a drive stack or if you want it done properly, you're going to have to get one from us.
There's a lot of haters out there. “Often imitated, never duplicated,” is what Wayne said in one of his memes, but I mean it's true. You can get it for a lot cheaper than what we do our drive stacks for but you get what you pay for.
Bradley: Yup, and what Marco said, that's one thing that you can do. Something else would be that I've done that works fairly well, too, when you've got the spam domain with 12,000 inbound links that are shitty links, right, is redirect the … Like set up a HTML page that you host on Amazon and an S3 bucket that has a link to your money site with just one singular link on that page to your money site. I mean it's got content and all that and then what you do is redirect the spam domain to that HTML page. Right, that's something you can do and that's another way to clean it because the Amazon domain can take the abuse, just like the drive stack can, right.
Bradley: I'm saying that's … The drive stack could be more effective but a quick hit, if you need it until like a drive stack order was complete or something could be just an HTML page. Remember, those HTML pages are great, too, because they're great to use as spam targets for other stuff, too.
Go ahead, Hernan, you want to say something.
Hernan: Yeah, I was about to say that the same applies to if you want to resurrect your Tweet or to a WordPress website or to a … not a Facebook page, because it kind of Facebook and Google, they kind of hate each other, but a Tweet can work. If you are Tweeting out your new domain and you resurrect all of the spam over there, will be a double [inaudible 00:56:16] because you get T.co and then your website.
There's a lot of stuff that you can do to launder that domain, but, yeah, I would strongly suggest that … Usually, it's less time consuming to start over and then maybe at some point if you still want to have that as a side project, maybe at some point it will come back and there you go, you have two powerful domains that you can use.
Bradley: Awesome and, Jordan, as offered for you, as we were able to hit them up about potentially content, content project.
Yeah, Adam's correct. A great asset is a hiring funnel, knowing how to set them up properly to get the best workers. Instead of a content writer, I recommend curating articles anyways. That's pretty much how we do all of our content generation for clients and such is through curation. We have a course that teaches exactly how to do that, which is called Content Kingpin, teaches how to curate, how to outsource that, what to pay when you're outsourcing, how long it should take outsourcers to produce money content, how long it should take them to produce link building content. All of that, best practices for curating, all of that is taught in Content Kingpin.
Outsource Kingpin teaches you how to set up hiring funnels, just hire, screen, train, and manage virtual assistants. It's basically, literally how we built out business with virtual assistants and I think between all of us now, we've got somewhere in the neighborhood of 35, maybe approaching 40 virtual assistants. It's ridiculous but …
Bradley: That's what I'm saying-
Hernan: Yeah, not counting our individual businesses, because then, we will go out and use Outsource Campaign, the method, the Outsource Campaign Method to populate whatever we need. If you're looking for a PA, you can do it. Like without counting our own businesses, like individual businesses, yeah, I would say we're close to 40 VAs
All right, we're almost out of time, guys. We'll try to run through the next couple really quickly and then we got to wrap it up. Sorry, unfortunately, guys, we're out of time but love this, James O'Rourke. Thanks, buddy.
Anyways, that beats picture of Marco. No offense, Marco, but … Anyways.
Does Pay Per Call (PPC) Works With Local GMB Pro?
Does Local GMB Pro work for PPC call affiliate offers? I imagine it … I don't know … You mean Pay Per Call Affiliate offers. I imagine it would if you spam a maps address, right, so you get them a GMB verified listing up and you just start posting. If it can generate calls, I don't see why you couldn't do that. In fact, I'm pretty sure Rob was actually monetizing some of his testing GMBs they use for testing purposes that way, if I remember correctly.
Marco: That's exactly right, as long as the affiliate offer is local.
Marco: You should have no issues with this.
Bradley: There you go.
Does Uploading Photo To A GMB Account Carries The Same Effect As Taking Photo On The Spot?
PoFu, trying to use equals Vixen. Oh, that's why he did that. That's awesome. Okay, so that just worked out then.
“What about the phone number consistency?” That should absolutely … Israel, the three data points that are the most important are name, address, and phone number, even more so than the URL. For citation consistency, name, address, and phone number, those are the most, the three most important things. Now URLs should also be consistent, but I know for a fact that that is the lesser of the two. Now, having URL consistent, wherever it's mentioned online will help with ranking organically, but for maps, it's mostly name, address, and phone number.
You want, make sure that the name, address, and phone number are consistent, even all the way down to the punctuation. Guys, that's really critical, okay.
All right, let's see, guys, we have to wrap it up. Oh, shit. Let me answer two more.
Do You Use Rich Text Snippets For Non-Directory Sites That Don't Have Headers?
My point is, now sometimes, like for example, with WordPress … I don't know about WordPress.com, but I know with Word … Self posted WordPress sites, you can use a plug in that's called Raw HTML and then you could actually inject JSON-LD right into the middle of a page and it will stay. I don't know about WordPress.com, though. I don't think I've tested that there. I don't know if …
Marco, you would probably know. JSON-LD in a WordPress.com post, would that remain or would WordPress.com strip it out?
Marco: I haven't tested so I wouldn't know.
Bradley: I'm pretty sure it strips it out, but you can test it, Jim. You can test adding JSON-LD into the post body of WordPress blog or in Weebly and see if it sticks. I don't think it does. I'm pretty sure we've tested that in the past, I just can't remember specifically. It really doesn't matter, just put it in as any straight text. It's fine. Okay.
It's still … I mentioned, guys … It's still a citation. A citation is just a mention. It doesn't even have to be hyperlinked, guys. It's just a mention and that counts.
These are always the best free webinars for … You could have lost that modifier, Jim, to just the Best Webinars for Local SEO. You didn't have to … I'm giving you a hard time, buddy. Thank you.
What about Master Pets Care?
Don, I'm not sure I understand your … What you're asking here. There's not 28,200,000 results for local pet stores. If that … Well, then it might be for pet stores local. That means there's 28 million results on the page or, excuse me, that have pet stores, local pet … the words pet stores and local somewhere on index page. Does that make sense?
I don't know what you're asking here, Don.
All right, guys, I think we have to wrap it … Oh, I'm sorry, so here, he's clarifying here. “I'm just posting this for the guy asking about maps. This is one of my websites that I'm rebuilding in [inaudible 01:03:02]. It's been down for about eight months total. This just shows the power it can have. It's ranking number one locally still while it's been down.”
You mean the site's been down but you still have … I guess you're saying this website's down but the maps listing is still up. Yeah, they're two different algorithms, right, so you can rank locally, without even having a website, guys. You can rank, absolutely, in maps without even having a website. Okay.
Thoughts On Google Not Recognizing Duplicate Info In Terms Of Citations
Yeah, I mean Andrew does a lot of this stuff, so he may be correct. I haven't … Years ago, I tested that and didn't make a difference so it was wasted effort to do different descriptions for … and honestly, it's a speed thing for me. Like typically, the citation providers out there, if they … most of them will offer that as an add on, to have like different descriptions written and stuff. If you want to use it, use it.
Personally, I've been doing just basically the same description. I've never really had an issue because … Again, years ago, I tested that and it made no difference at the time. It may now, it very likely does make a difference now but I typically don't mess with that, but you certainly can, right. Test it, guys. If you test it on your own or if Andrew says it, I trust that what he says is right because he knows what he's talking about. If he says that having different descriptions for business, the citation business descriptions makes them more impactful, I'd trust that and try it and see.
All right, guys, I got to wrap it up. Sorry, we didn't get to everybody's question. I apologize for that.
Marco: Can you get to John's question before we go? ‘Cause he's asking about Local GMB Pro and Local PR Pro. He says, “They go so well together, is there a special price for current Google My Business members?” and it was offered.
Bradley: It was part of … Yeah, I mean it was part of the funnel during the initial sale, guys. That was like, I guess, the up sell or whatever, the OTO, which was a significant discount off what the product prices would be separately.
Bradley: That's what a one time offer is but, I don't know, can we work something out for them guys or are we just going to wait to …
Hernan: Yeah, probably. I mean just contact support and we will probably, like since you already invested in Local GMB Pro …
Hernan: There's not going to be … Like that was a real OTO, like a one time offer, but we can potentially work something out for you and if you don't have Local PR Pro or Local GMB Pro, don't get it right now because we're going to launch something special for you guys real soon.
Bradley: Yeah. Yeah, I'm sure we can do something for you, John, but again, we can't honor the same price that we had in the launch funnel because that would make it not a true OTO and we stand by our word.
Hernan: Yes, sir.
Bradley: Probably work something out for you, John. Just contact us, [email protected], we'll work something out for you.
All right, everybody. Thanks, guys. We appreciate it. We'll see everybody … Actually Mastermind tomorrow. We've got special guests coming on tomorrow. It's going to be quite interesting, so Mastermind members, make sure you're there, okay. Thanks, everybody for hanging out.