Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 285

By April

Click on the video above to watch Episode 285 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Live. Cool. Hey everybody, welcome to Hump Day Hangouts. This is Episode 285 All right, we're getting there. We're getting close to 300 that's pretty awesome. I bet we're gonna blink our eyes It's gonna be 400 and then 500 after that, who knows? Hump Day hangouts forever and ever when we reach Episode 1000 I'll probably be in my Walker but maybe we'll still be doing it because uh, Alright, moving past that back into reality gonna say hi to the guys real quick we got some announcements the Battle Plan version 4.0 came out today so if you haven't yet go pick that up Battle Plan dot semantic mastery.com we also got some really good deals. We got some awesome bonuses in there I'm not going to read them out to you. You guys can find them at Battle Plan dot semantic mastery.com. With that said, let's start here on my left I see Bradley first. So Bradley, you're up man. How you doing?

I'm good. I'm happy bear. Uh, you know, happy that the Battle Plan for is out. It's much more condensed and simplified shear than the previous versions, I think, I think it makes it a lot easier for people because basically just walk through the bundles and why it's important and how it applies for pretty much any sort of project now, which makes it a lot easier because I mentioned this in one of the Facebook live videos I've done but to, you know, announce that it was coming out that the problem before was that we had, you know, talked about all the different components and things that you would we suggest or recommend to get results, but the problem was that, you know, most of the time, people would skip steps and not implement everything. And then they'd say, Oh, this didn't work.

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And upon further investigation, we'd find out that they didn't do everything. And so when we set out to update Battle Plan for 2020, we decided that well, first of all, we had the product bundles and MGB but, and we did that on purpose. But that's what we really wanted to kind of promote is why those bundles are the way that you know why we have them set up so that you don't miss anything. It just makes it so much easier. And so the Battle Plan is a hell of a lot more simplified and simple is good. It doesn't mean that it's not effective. It just means it's easy to implement based upon the Battle Plan. So certainly recommend anybody to go pick that up if you haven't yet. Definitely. And I think what you said about being simple I think I'll pass it off to Marco next because Marco, what do you want to say about stuff is easy and simple? I think, you know, it's, it's, it's not simple, but it doesn't have to be complicated. Yeah.

It's not easy. Because a lot of hours work. Blood, sweat, and tears went into this thing. It's not as if we just one day out of the blue said, oh, let's do an SEO Battle Plan. A lot of thought into that, although it's whittled down so so that even a person who's not in it in the industry can understand it. It's not easy, but the way that we've simplified it makes it so much better for you guys to just go in order.

I mean, if you guys don't have the time to go through all of our training, you should still be a member of one of our groups. I mean, without question, because then you can come in and tag us personally in the Facebook group and ask the question directly, one of us will jump in and help you answer the question. Right at that moment, you don't have to wait once a week to maybe get into a hump day hangout and get into a question. And maybe we have time to answer the question. No, we focus on our people, our paying members, that's the way it has to be I mean, with Marco Baby got to eat man. And so, dude, that's the way it's got to be. But let me go back to the Battle Plan. It's simplified. It's whittled down. It's going there and take action. And let me tell each one of you guys and I'm going to do it myself. Pat yourself on the back. No, no, because I had my mastermind meeting yesterday, my mini mastermind.

And what we did was just go over, I guess as an encouragement, because it's accountability is an encouragement to one another, and people started showing their results and I'm like, holy crap.

These guys are ranking in a metropolitan area for like 1012 million people. Number one, number one for the market level keyword. I'm not talking about long tails, because long tails I think are unbelievably easy to rank for. But we're talking about the market level keyword where the money is guys. So not only was he showing that then that I get, you know, Ed gal, Bradley.

Yeah, I think you know him personally, I know him personally also, but he's ranking for the market level keyword in his area. And then another one of our mastermind members, who's killing it for an attorney, Attorney Seo we all know how difficult that is correct.

Truck accidents, wrongful death, you name it, it criminal law, and the guy has his clients. Number one. I got another guy showing he's getting massive results from whatever he's doing. He's in Colorado, by the way. I know you love coffee. You guys all love Colorado.

But he's getting unbelievable results. Okay, how are they doing this shit? How? Okay Yeah, I'm the master of subtlety Guess how the fuck did doing? Take a guess

I'll leave it at that.

Well, Marco you know we left out one very important thing. How's the weather down there? Can you tell it's actually cloudy now? This overwhelming with brightness today this is what passes in Costa Rica for cloudy and we are in the middle of the rainy season it was beautiful this morning in the array. It's a little cold, right? Cold for me it's 72 degrees. So but you guys in the sky outside the US like 2022 it's chilly. Can you feel it feeling your balls when you get older? That's tough. Well, I'm glad you suffer through that for the rest of us.

Hernan, how you doing man?

Good man, I'm muted. And now humbly says that you need to go get the Battle Plan because better plan 4.0 it's out. So you need to go get it. So I'm really excited about that man really excited about you know, the fourth version of the Battle Plan and it's been getting better and better and better as we go by. So really excited about that really excited to be here. Did you call that thing? humpy happy man. Yeah.

Wow. That's awesome. All right, Chris. How about yourself, man? How you doing? Yeah, I'm actually proud and happy that it's warmer than in Costa Rica here.

That's a new one. And regarding the Battle Plan,

I also have bad news for some people. I'm not sure if they're gonna be sad or like upset or so. But

I mean, like, rarely actually mentioned it already. And I'm gonna hit that. It's like, I usually do. The question is like,

Do you mean that I have to spend more money after I purchased the Battle Plan to actually execute it?

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And the quick answer is, Yes, you will. If you want to execute all the steps, you will have to spend more money to actually get the results. But as Marco said, it's gonna be like the really good results and not some longtail bullshit keywords where you actually don't need our Battle Plan for that stuff. So, yeah, blowing it out here. Good stuff, good stuff. Yeah. And also always come back to you know, you got time or money and hopefully start leaning towards bringing in more money reinvest that start doing that stuff. That's what we've done. That's where we see the fastest growth and you know, sometimes if you don't, then you roll up your sleeves and you can do it yourself. But as soon as you can, you know, you bring on the team to do it, you automate it and you do what you can. So I think Chris has a really good point. Well, it's mindset, isn't it? Yeah. Okay.

So guys, how much money do I have to spend? No, you're already starting off on the wrong foot. That's the powerful mindset. The powerful mindset says that you're making an investment in your future into what it is that you're going to do into being successful. And yes, of course, there are failures along the road to success, use those as a stepping stone. As I mentioned, in our portfolio, I've 29 in my portfolio 2019 presentation. So you take that as a stepping stone, but the whole, the whole thing is, invest on yourself, because the only way that you're going to grow your agency, the only way that you're gonna make money online, is if you actually learn how to implement methods that are already successful. Not because somebody is telling you that they're successful, because you can come into our mastermind, of course, you have to be a paid member and talk to the people in there who are killing it and say, Well, you know who here is successful, I bring you into my mini mastermind, and let you see who's successful. I'll show you case studies that that show success.

But it's taking that first step is okay, let me It's 17 bucks. That's all it is. And you can spend more depends on how far you go down the funnel. But that's all it is initially. From there, yes, you do have to spend because we spent a whole lot of money creating the bundles, the ID page, the SEO PowerShell I'm not gonna go into detail. Guys, if you don't know what it is going to mg y b dot CEO, look it up. It's all explained in there. But it's an investment. So who isn't willing to like if you know, Okay, I'm gonna get it to at least a two to 213 to one four to one return on my investment. If If I go and take action because the key here is it's such as getting the Battle Plan and reading it and saying, Okay, let me see what I can do. No, no, it's going and do it. Do the do that we do.

That successes right there. Give you the keys to the kingdom give you the keys to the kingdom guide.

Whether you take the key, and you have to go put it in the fucking login, turn the key man, please. I don't know what else to say, man. I'm done. All right. Good follow up, Marco. I think this is interesting. And maybe we could do this with mastermind members, I might talk on my next one on my next mastermind webinar, or we could potentially maybe for 2xyouragency as well, but it's getting with people. I think we've all been there at one point in our life, I'll only speak for myself. And I know I've heard Bradley talk about this, though, is taking on projects, you know, and learning the hard way where, you know, the price didn't make sense. Like, Hey, I got this client, they're bringing in, they're paying me 500 bucks a month. But you didn't do the math to say is this worth my time? And so getting into the details that that is important, and you can learn, you know, the tough way. But you know, sometimes going through that beforehand, and then saying, Hey, does this project even make sense for me to try to do some SEO for this person? And then realizing too late, like, No, it isn't, or it's your own project and you realize, I've invested 200 hours of my own time and this is gonna make me 50 bucks a month. What the hell am I doing?

Are that an important skill to have with any of this?

Yeah, also, like on the affiliate case study that I did, like, I don't know, one and a half years on the old Battle Plan, not the new one.

I think within like the first three weeks, I doubled my investment, and like by now I think at 22, as you hire, I don't have the exact numbers in mind. But like, it definitely pays off if you actually if you sit down and actually executed step by step and doodle. Cool. Well, with that said, we do have some questions. So if you guys want to find out about worry list SEO, if you want to get faster results, you don't want to worry about updates or algorithms go grab the Battle Plan and battleplan.semanticmastery.com. So with that, you guys, should we get other questions. Let's do it. Grab the screen.

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Confirm that you guys are seeing it. Roger.

Okay, let's see. There we go.

All right. It looks like a reset.

What Would You Do Differently In Your Digital Marketing Agency Once The Economy Starts Back Up After The Pandemic?

Looks like we're going to start with one of the questions from Wayne. Okay, yeah, this was posted in the free Facebook group. And it's a great question. So thank you for this way. And he says, In light of what has happened to business confidence due to the pandemic, what would you do differently in your agency business once the economy starts back up, and consumer confidence goes back to normal?

This can almost be viewed as a sort of reset to clarify, maybe it's not buyers confidence in agencies per se, but buyers confidence in themselves and their ability to make good buying decisions. And I think that's a great question.

I know something that I've thought a lot about recently, over the past month or so, is how to like how I'm going to do that how I'm going to start prospecting again for in my case Tree Service contractors. Once this, although there's a lot of Tree Service contractors still working right now let me explain what I'm about to say.

One of the things I want to do is reduce my rates, at least initially. So perhaps, and the reason I say that is because a lot of business owners are a bit gun shy right now or hesitant to spend money and at least from business owners that I've talked to, because they're hurting for money, now their revenue has either completely disappeared or significantly dropped. And so when the economy gets back to normal, it's going to be some quite some time before we ever get back to fully normal. But when it starts to open back up and Revit, you know, business strategy, business transactions start to pick up in volume picks up and everything else. I think they're gonna I think, at least my opinion is that people are going to be a lot more hesitant to spend money, or if they do, they're going to want some sort of assurances and that kind of stuff. Now, again, this is speculation, my assumption of what's going to happen so forth. For me personally, one of the things that I've been doing for the last about six weeks. I started to get started on it about six weeks ago, but I'm actually talking about this in the mastermind. For the last several mastermind webinars that I've hosted, that I'm trying to process, you know, systematize, much of the complex work that I have always done myself so that I can outsource that or delegate that to somebody that's paid four or $5 an hour versus my own time. So in other words, whenever I take on a new client. I've always done the onboarding in most of the setup myself. So because of that, I charge a very high setup rate or setup fee for new clients, typically in the neighborhood of $3,000 on the front end, and then you know, anywhere between 1000 to 1500 dollars a month for like Tree Service contractors, for example. But that's the reason I base my setup fee is because I know how much work I put into the actual setup setting up a new website or restructuring an existing site, optimizing GMB, setting up all the entity assets, the SEO shield, essentially syndication network, all that stuff, getting the content marketing schedule or plan developed for my blogger, I do all of that myself or have been throughout my entire career. And so I charge a lot for that because it takes me in a lot of time to do all that setup work. And the reason I've never delegated that before was that it is so complex, the amount of work that goes into all the setup that I do that I've never wanted to take the time to develop processes for all of that well, because of the 2xyouragency training, the Double Your Agency training.

I talk about setting up systems and I have for much of my business, but that portion of it, the onboarding and the setup for new clients, I've always done myself and so I always charged accordingly because it's my time that I'm investing into it, and it gets done well and it works for the client like it produces results. But again, it's a lot of my time. And so I want to be compensated for that. And so I charge that sort of a fee. So one of the things that I've been striving to do and again, it was I, I was prompted to do this because of the 2xyouragency training was I wanted to systematize even that we talked about it in the training guys. And I got this from Adam. And it's, it's been ingrained into my head now. But automate, delegate or eliminate, right, so if I can't automate the setup, I want to delegate it or eliminate it entirely. In this case, I want to learn I want to delegate it. So I've been working for the last month really started about six weeks ago, but for the last month, I've been working on trying to systematize my onboarding and setup processes, and it's an enormous amount of work. In fact, when I first learned how to develop standard operating procedures or SLPs, that the first time I learned the first thing that I systematized was building syndication networks that later became Syndication Academy.

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So it took me three months to develop those processes. Now I'm better at developing processes. But this is an enormous amount of work as well. And so I've spent a month and more anywhere between 10 to 15 hours a week, for the last month developing these processes. And the reason I'm doing that is so that I can remove myself from that process. And I can delegate that to a virtual assistant that I pay in the Philippines, for example, for $5 an hour good wage. So now I can take an onboarding fee that I would set up for you that I would typically charge roughly $3,000 for and I may be able to reduce that in half, and still produce a really good return or revenue for my agency, but at the same time, I'm only paying, you know, a fraction of that out to have it done. And I have all of my time still. Does that make sense? So I can actually And not only that but because I have slps I can also bring on more people to delegate to so I can increase volume. In other words, I can take on more clients because it's not a finite amount of time that I have to invest in setup and onboarding because I can just bring on more personnel to delegate additional work to because of the SOPs, standard operating procedures are there.

So for me what I've been striving to do that so that I can reduce my onboarding rate or my setup fee, number one, number two, I probably am going to be reducing my retainer, my monthly retainer fee as well. And I mentioned this in the Facebook group is my comment. There's a couple of things I've been kicking around one would bring them on at a reduced initial rate, but get a pay like a results-based pay increase or retainer increase based upon the type of results that I can, that I know that I'll be able to produce for them. So for example, it might be the first three months or once we heard it, you know, first three months or at a certain rate, because that's typically about how long it takes for me to get significant results anyways, or some sort of threshold or milestone that gets hit a number of leads generated traffic, you know, number of traffic, whatever, traffic level or whatever. And then the rates go up from there, or something that I just took on for the case study that I'm conducting in the mastermind for my mastermind webinars, I recently brought on a new Tree Service contractor who's buying leads for me on a pay per lead basis at a discounted rate for my typical rates. But it's interesting because he does, he's not paying me a monthly retainer. He's just paying me for leads but I'm actually working on building his assets up, well, his brand through my assets, but I'm building his brand up. And it's working really well.

In fact, I'm turning really good revenue over from this new Tree Service contractor right now, because of that, what just so you guys understand what I'm saying? Meaning I'm building up his brand, through my assets through the domain, everything else that I purchased for his company, right. So in other words, I own the asset with his branding on it, and I'm building it up and he's paying for the leads that are coming out on a pay per lead basis. So there's that or there's another type of arrangement could be a revenue share something like that. So that they're, they understand that you're, you're going to your revenue is tied to their success. Does that make sense? So in that's kind of how I'm going to be approaching it first being able to reduce my rates initially, by removing myself from the process entirely, which will make my agency more efficient and more scalable to begin with. But then also, you know, giving them some sort of incentive to sign up with me so that I can start to show results, and then increase my monthly retainer as a result of, you know, either certain milestones that are hit or a certain timeframe, or whatever the arrangement is, or like I said, the pay per lead model, where they're buying leads from me even though I'm building their brand instead of like, going out and creating my own generic pseudo brands that are lead generation assets or do some sort of revenue share model that makes sense.

So that's personally how I'm going to be handling it. And again, I'll be talking a lot about this in the mastermind. That's specifically why I'm trying to systematize my agency processes right now, so that, you know, I can scale and I can share it with the rest of the mastermind members as well. So, Max, just hears what some of you guys are doing Hernan and I really like that approach Bradley because kind of it takes the burden out of the business owner right? When it comes to you know, paying you a monthly retainer for your services. And some of these guys might be coming out pretty beat up after this, you know, this situation, this economy, whatever, some of them might be right on top, but some of them might be coming up pretty beaten up. So I think that having some sort of either revenue share or success model embedded in your retainer, maybe charge a little bit less, but then you have some sort of either revenue share or profit share.

In my case, I run ads. So it makes sense, it makes sense to have some sort of profit share after ad spend. And that makes sense because it helps business owners like understand that they can, you know, they can actually pay you while the business is going back to where it was before. So having some sort of success, and then it sets you up for success as well. Because if you really hit a home run, then you will end up getting paid a lot more than just your retainer, right, which is the whole point. So I really, I really like that idea of the kind of, you know, making it like a no brainer, taking out all of the risks from the table, and then it helps you getting creative with the way you're structuring your deals. And, and also, you know, I would definitely consider hiring somebody to do most of the grunt work while you are effectively focused on, you know, the high-level stuff or the creative stuff, right? But then the rest, you can systematize that you can do processes and all of that. So, I really agree with it. I really love what you're doing there.

Chris's young mind, I would probably spend a little bit of time having a discussion usually doesn't take longer than 30 minutes. Last Word of bottlenecks was like, for example, if it's just a physical store, and they didn't have like an econ store or something online set up.

They could have made sales that way. So like, in the best case, I can refer them to somebody and get a cup out of that as well a little bit and help them to get set up. So in case something else happens that is similar to that or a second or third wave might happen. I hope it's not but like, you never know.

They are prepared, you know, and they don't have to shut down completely, but they can still get sales and stuff.

The rest I pretty much agree with what has been said already.

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Marco.

This is really interesting. I mean, I really like this question. Like how do you restore back

Unknown Speaker 24:00
In Scott buyers confidence in themselves, I thought that's a difficult one because you're talking about how do you get into that person's head and talk to them about their ability to make good buying decisions. All you can do is establish confidence and good rapport between you and the client. I mean, that's what will take care of this having that, that that confidence in you, that you can produce the results that you say you're going to get guys gonna drop a bundle on you. Whether it's 500, if it's a bundle, to a lot of people, or 50,000, that's a bundle to other people. It's all relative, that that ton of money that that bundle of money is relative to the person that spending the money. If that person if you can show that person that they can have confidence that you because you're going to produce results. Either you've gotten results before and you can just show it you can just go in. I talked to a prominent attorney last week with a couple of others guys that I'm working on a project and I talked to a guy who's dropping a bunch of money, we're talking millions of dollars in Google ads and wants to turn his focus elsewhere. And so what I'm going to charge these two people, this attorney, and this guy who's doing the Google ads and wants to go after the niche, another way, is what Well, you're going to have to pay me like it doesn't matter. At this point, if it's a local client who's having a hard time because he hasn't done a Tree Service job, let's say in four or five, six months, I understand that.

The way that I'm doing is I'm already dropping prices. For example, I have a couple of attorneys I'm already helping, Whose call volume dropped. And so I did drop the fee. While this goes on, as soon as it opens up, I know it's gonna be a train wreck. People are gonna go crazy. accidents are gonna start to happen again, cause you're gonna come back so the fees go back up. And they Oh, they go back up not only to where they formerly work, but they will also increase by a percentage to make up for the break that I gave them, it's gonna they're gonna make, again a bundle of money. The same thing with with with the new attorney that I'm taking on, we might bring him in at a reduced fee initially. But then as things, they gain traction and people like I hate to say, but people start having massive accidents. Again, it's a bunch of money. And so this, this is all to me, right, the weight and the way that I'm looking at this. It's whether you can instill that confidence in your ability to produce the results that these people are going to need moving forward. And that's the conversation that you need to have with that person. Whether it's a phone call, whether it's that one on one once that this thing clears up and letting that person know that I'm the person that can get you the results that you want. I mean all of us have had that conversation with a client.

Yeah, I know that you've been screwed by other SEO agencies. I'm not that SEO is in here call these people. They can vouch for me or you came to me because someone referred you to me because I got the results. So you already know that there's a pre-conference that's called already established to some extent. Now you can either screw that up or work with it and close the deal. How you close that deal? Well, Bradley, Bradley, Hernan, and Chris, have given you guys some really good ideas. I don't generally take local clients at that price. But if I mean, if that's what it took, if it took bringing somebody in at a reduced rate, and as volume increases, your monthly fee is totally tied to that percentage increase that I'm totally for that it's not the way that I'm doing because I don't really do it at that hyperlocal level. I don't focus on that. But I can totally see your point of view.

And how you would do it. And at the same time, I can also see it just totally going in there and convincing that person that you're the person to be trusted with their livelihood because that's what it is.

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Adam, you're the last one yet. One more thing, prices will go up anyways, like just seeing about, like all the money that has been given out and like they break the business set. So you can definitely expect like after things are working again, that there will be a price increase. Yeah. Because the purchasing power is less on the money.

So when Yeah, I agree. Good question. And I'm going to talk more about the consulting agency side of things, not the buyer competent side directly. For that, I think, you know, I'm not an economist, maybe an armchair one. And all I can say is, you know, I know myself and I know people have different sides or different feelings about this. My gut feeling is you know, I can only speak to what I'm going to do and I know I'm not going to be spending more money than usual in the near future right to me that goes against what I believe is safe and good for me and my loved ones. And I think a lot of people think that but again, that's just me I'm not that's not Adams verified theory or anything. So what I'll do is lean back I think something that we talked a lot about it POFU Live, Herna talking about it a lot Bradley has or branding yourself more than ever. That's something I'm focusing on. And I got this started slowly over the last few months. And now it's really built up steam in the sense that like, it's something I'm focusing more on. And I see that there are several reasons why for myself, it's one you know, you're helping yourself, while at the same time you get to help others and you can do this in any niche in the industry at any level. I don't do local generally. But I mean, of course, you can help others locally, right. You know, if you're doing local marketing, you could be doing local marketing meetups on Zoom. You could be helping the local builders as they begin, you know, needing to start prospecting. Again, if they've been on restrictions, I mean, there's all sorts of stuff you can do, I'm not going to beat a dead horse there.

Obviously, videos right now are really important. And again, if you can, once things are safe again in person or doing zoom calls, and I also look at this as a good time to find out what you and I really like doing. You know, if you enjoy teaching others about it, maybe that's something you could move more into. And like who you really like, start, start building up that prospecting engine, even if it's already in place. Just kind of, you know, streamlining and doing whatever you can and looking at what you really want to focus on moving forward. So that's something that I'm taking very seriously and I want to get that going because that it can be at times it feels like a heavy flywheel to get moving. But once you start that moving, you just keep doing it a little bit from time to time consistently, and that really starts paying off.

Secondly, Bradley talked about this, so did Hernan but streamlining your operations and as Bradley said just once per week, I really do. You know, I think everyone should do this once per week, ask yourself what you can automate delegate or delete. Just set a time and do it write it down on a scrap of paper. It doesn't have to be rocket science, right? But you've got to set that time aside. And if it works, like I think it will then keep doing it. If not, you know, this isn't some set and stone rule. It's not working for you don't do it. But you know, for 99% of the people out there, I guarantee you, this is going to be a potential game-changer for you. And then last but not least, I love this quote, I did an interview with a guy named Matt Barnett. He's the founder of bon giorno, which is an app that Bradley introduced me to and he said, you know, automate the process, not the relationship. And I think we're seeing that even more now that people are having to work remotely. You know, automating as much of the process as you can, but then really building those relationships as business owners as consultants as agency owners. That's, that's been important and I mean, bonds euro is a tool, and if there's another tool use it, but I just use this as the example that has been a game-changer for me down to like the tactical level, like it's fun because it helps build the relationship. But a great example is earlier this morning, I had approved a call. And when that happens, I get the phone journal notification pops up, hey, Adam, send the video to so and so. I recorded it. I had seen what they said I approved their message and I was like, you know, hey, it's Adam. I'm looking forward to talking tomorrow. If you got any other background information on your project, let me know, you know, I'd really like to make the most of our call. It sounds like you got something interesting here. And they have given me a real short description like most people do when they fill out forms. I send that off, I get back a four-page email from this guy and he's got just this mine, you know, really interesting project. All of the juicy details. He told me what he liked about his vendors. He told me what he fucking hated about his vendors. He's telling me, you know, just under the hood, you know, all the details. And you know, all that took me was literally 20 seconds. So, I think that again, going back to that automating the process, not the relationship so I can put that 20 seconds in, it's real. And the rest is taken care of for me, which nobody cares about anyways, nobody cares that there's a program that sent the email they just care that I cared enough to, you know, say hi and ask them what's really going on. So you mean to tell me that video emails work to wow your prospects and then ultimately your clients as well. It's true and it has a very high engagement rate.

That's funny.

Yeah, I'm telling you guys that's how I primarily communicate with all of my clients. I mean, I do jump on the phone with them occasionally and we chat back and forth via email but almost every month I'm sending a video email to my clients just going over their monthly reports and again, I say the same product we sell guys it's the same method you know, we practice what we preach video lead gen system, that's how I do all my prospecting and it works really well and that starts the whole like, it builds rapport without us even conversing, right that makes sense on video, email, you can literally build rapport with the prospect before you ever communicated with them and like in real-time,

And so again, I also use video emails for communicating with prospects after like four clients once they become clients, and they love it. I've gotten so many comments over the years now from clients that say that they love that. Because they, you know, they know what's going on at all times. And it's like Adam said, I'm building that relationship, even if we're not literally talking back and forth, it's still building that rapport because they're, it's like they get to know me and all that other kind of stuff. It works really well. And the other.

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You know, the other part of that is that, you know, I talked about this into your agency, what Adam just said is, when you're also prospecting, it's, you got to think about it guys like so much of the sales training out there is sales training about how to sell a product or a service and it's almost like a one and done like, that's why there's hard closing, like hard closing techniques that people try to teach you in sales programs and all this other shit and I found that that is it usually pushes people away.

For the type of services that we sell as digital marketers, we're selling a relationship, not a product or a service. Yes, there's a product or a service attached to the relationship but the thing is we're going to be intimately involved with their business. And we have to develop that relationship and that rapport with the business owner or our point of contact at the business in order for us to create that relationship that's going to be long-lasting, if that makes sense because we're going to be communicating with them on a regular basis and we are tied to the success of their business it's really important to develop that relationship strong upfront that strong rapport upfront and also to maintain that relationship so I totally agree with it without him just said

alright, so we can go jump on the next question was a fantastic question. Wayne, thank you for that. Let me get to the next one.

Difference Between Battle Plan 4.0 And 2XYourAgency

Okay, this one is from the free Facebook group as well from Cliff he says what's the difference between the Battle Plan 4.0 and 2xyouragency? Well, the Battle Plan 4.0 is like how to get results with building up an entity and how to get results with a search google search primarily. It's basically a step by step plan for how to get results with any type of web project that makes sense to your agency about how to build your agency and how to grow your agency, and how to, you know, again, scale it, prospecting and sales as part one. Part two is how to get reliable, consistent, repeatable results without you have to do all the work. And part three of 2xyouragency training is all about how to scale your operation. And that's so there's a big difference between Battle Plan 2xyouragency Battle Plan is about how to get results with a particular online or web project to extra agencies how to build, grow and scale your agency, your agency without doing all the work yourself. So anybody wants to comment on that?

Oh, it's perfect.

Are There Are Any SEO Practices You Need To Keep In Mind Before A Domain Goes Live To The Public?

Okay, Muhammad's up what's up Muhammad? He says, Hey, guys, a car dealer client of mine has been getting a new website built and they're just about to live to the domain. And your guys' advice. I made sure they would perform proper redirects from the old links beyond that, is there anything I should do once a new website goes live? I have a power shield in place for this client and I just bought a few mg y v link building and embed orders aimed at the ID page our way as a GMB, do I keep going, as usual, seeing as the domain is the same.

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Yes, far as I know, the only other thing I might do would be to do a site, you know, a domain change, or whatever. And, you know, you can in Search Console, you can tell Google that the new site is over here, if that's what is the same domain or push it live. Now it looks like it's the same. It's on the same domain. So yeah, I don't I can't see anything else. Marco, do you have anything else more? No, I don't see anything else other than once this is all done and once the link building has cycled through that first time, you'll take a look at the data, see where the money is gonna be. You've been at this long enough Mohammed not to understand where the money is in that niche and

You might have to isolate the top market level keyword for that category in the niche. And then that is just adding an error page to the G site inner drive stack, of course, with a corresponding inner site, money site page, excuse me, and then pushing power to that to rank everything in the niche. And yes, it's that simple, but it's not easy.

Should You Assign The ID Page As @ID Designation In A Local Business Organization Schema?

So next question from Muhamed and says, regarding local business organization schema, the @ID page, with the @ID designation should always be the ID page, right? Yes. And actually, it's not supposed to change it's supposed to be like, in other words, where do you point to should remain consistent Now, don't get me wrong when I'm starting a new project as I'm waiting for the ID page to be built. For example, I might use this domain website URL as the ID page so that I can get the main site up and the structured data and stuff like that, but typically once you have the asset and place the ID page, you can change the elements on the ID page. But you should always point to the same UI, right?

At least that's my understanding of it. Do I have that right, Marco? Yeah, that's what Google says. But it's not necessarily so because you can have multiple @ID. And no, it doesn't necessarily have to be the @ID paid doesn't have to be the s3. It could be an organization page on your website. That's the @ID. Mohammed, again, it's simply an identifier of where your company's information is right where this organization is and everything related to the organization and then the entity loops. What it simply does is it catches the bot in everything related to the organization which is your syndication network, your drive stack, G site GMB. Now, anything related to you can even include citations in there. But no, it doesn't have to be it should it be like no. Once you set it Bradley is right, Google's recommendation is you leave it. But you can have multiple @IDs, you can identify multiple nodes. That's all you're doing. Let's call them places so people don't like misinterpret what a node is different places that are being identified as places where you can find information about this organization or this local business.

Yeah, I know that my screen is paused because I'm trying to dig into something for it in Google ads for a minute to show. One of the upcoming questions guys just stands by one minute. I it's a question coming up on Google ads that I want to share something with.

Standby, just a minute, guys. I typically don't do this on all day Hangouts. But it's a great question and I want to show this

standby one minute, I promise.

Okay,

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Yeah. All right, let me start the screen share again.

Get rid of that. All right.

All right, sorry about that. We'll come back to that one when we get to it. Alright, so this one, maybe What's up, baby? He's here every week now asking multiple questions.

That's funny. All right.

Is It Okay To Publish A Post On Two Different Silos?

So he says, hey guys, can I post on two different silos? Don't it should be in one silo it, you should really, if your keyword research is done right, and you structure your silos properly, a post should only go on one silo, right? Whatever is the most appropriate silo, keyword set. Does that make sense? Now, if there's some reason or another that you want to direct a reader, a visitor, you know somebody that's looking at the content to, you know, a, another silo or another post within a silo, another page within another silo. You can do that with just an internal link, just nofollow the link but you don't want to put the same post in two different silos, that's two different categories. Right? And it just, it doesn't really make sense to do so. And it also causes some funky things in WordPress when you do that. So I don't recommend it. Does anybody else have anything else to say about that? No, no, it's a no. Okay.

Should You Assign SameAs Attribute To The Branded Properties?

Number two, should the branded property properties have sameAs attribute like the money site? If you can inject structured data into them? Yeah, you can. Because remember, you can use the same schema type, whether it's local business, organization, Corporation, whatever it is, you can use the same schema type in your web tools as well. So for example, you know, just like Mohammed was asking in the previous question, your ID page could, you know, if you're using local business structured data, for example, the ID designation could be pointing to wherever you placed your ID page, and that would be the same no matter what local business structured data or schema was on any one of your web twos for the ones that you can add that to not all of them, you can do most

Then you can't actually, unless Marco knows how to wait for a way to hack it in that I'm unaware of, for the most web tools, you're not able to actually add structured data. But when you can, yes, you can, you can add that in as well. But you have to have access to the HTML, right to be able to do that the HTML header mainly too, right? Yeah. And be careful, because you want to create a parent-child relationship. But you don't want to do it the opposite way. You don't want your tier one branded, to in any way be taken as the parent and something else to be the child. Because then you could now create a lot of confusion. And you don't want to do that not at the code level. Guys, don't mess with the quote unless you know what you're doing.

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Example Of A Complex Silo

Number three, can you show an example when it's necessary to use a complex silo? Well, yeah, I mean, you know, for example, is a great one. One of our mastermind members was talking I'm not gonna name any names, but was talking about a glass repair company. And they were asking about, you know, how to structure silos on a glass repair company.

For a glass repair company website, and they had an auto glass, residential glass, commercial glass, but then underneath, so that would be a top-level category. So that would be you know, if it was a simple silo structure, it would be posted directly underneath each one of those categories, right. So that would be the category slash post structure, which is a simple silo structure, meaning it only goes two levels deep in the silo itself, but for example, under you know, I don't know, residential glass repair, being one silo, the top-level silo so that if you're going to do is for various subcategories underneath that silo. So for example, residential glass repair could have window repair, a sliding glass door inst or door installation, glass door installation, right. So those could each be subcategories of residential glass repair. Does that make sense? So each one of those now for example, like glass window repair, it could have that could be a subcategory. And then you could add posts underneath that, right. So you could add depth to the window repair subcategory, which is ultimately part of the residential glass repair, primary category, or top-level category, excuse me. So that makes sense. So for example, and then like maybe glass installation, residential glass installation, and then you could have as posts right to add depth to that which glass installation residential glass installation could be a subcategory of residential glass repair, I'm just using that as an example. I don't know that niche so I'm kind of pulling this out of the air. But you know, you could have window installation and or door and glass door installation, sliding door installation, French door installations, that makes sense. Each one of those could be individual posts to add depth to that particular subcategory. Okay, so that's just an example. It doesn't matter refresh redirect.

Does A Meta Refresh/Redirect Be Considered A Backlink?

does meta refresh/redirect is considered a backlink? Yes. From the original source. Yes. So if you redirect a URL through a redirect to whatever your target is it will pick up as a backlink. Is that correct? Does anybody want to know that? It's a response code, all 300-330-1302 308 400 500. It's a response code. It's interaction in HTTP now, but the way that I understood anything linking to that page that's being 301 would be considered the length, but the meta refresh and the 301 and three or two, those are simply response codes. They're not backlinks. Right now and right, I get that, but I thought I thought he was asking if you redirect something to it, does the redirect become a backlink? So the original URL that is redirected does become a backlink? Yes, that's what I was at was answering. But yes, you're right. A reader. A meta refresh or a redirect is not a backlink. It's just a redirect to wherever HTTP header code. Tom says if this isn't the right forum for this question, please write in the appropriate place. Okay. This is the question I was going to show you.

Advice On Running Ads For Lawyer Lead Gen Videos

Tom says I purchased your YouTube ads training being a complete novice to ads. Fantastic course, by the way. Thank you, Tom. He says, any advice on running ads for lawyer lead gen videos? For example, how would you go about putting ads in front of people who need a divorce attorney? Okay. Well, Tom, if you go through the entire training, you should know that you can use in-market audiences, which is what I highly recommend or custom intent audiences. So what I did was I pulled up in one of my Google Ads account here just to show you for example, if you come into let's go to browse and if you look at in-market life event and custom intent audiences now I'm looking at a display campaign display in YouTube ads, very similar audiences in-market audiences. There are some slight differences, but there are there they're very very similar.

Okay, so I have the display campaign right now. But if we could take a look at in-market life events and custom intent, you can go into in-market audiences and you can look for Business Services, maybe look for legal. I don't know if they have a separate one for legal. But you could look for Business Services maybe. And see if there's something in there for legal. My point is to go through the different in-market audiences, preferably I'd start there and see, and again, there's a lot of them. So you just have to start clicking through the different categories, and then clicking down are the dropdowns to expand them and see if you can find one for lawyers. I don't do anything for lawyers. I was just hoping to find an in-market audience for lawyers, and they're very well maybe, but I'm not going to click through all of these. I just wanted to point out that this is where you would start, look, try to find an in-market audience because then you can set your geographic targeting, and you can select an in-market audience to were that only the people that are going to see your ad are only going to be people that are specified in a geographic area that you set your targeted locations, as well as Google, has determined that they're in the market for lawyer services, or for you know, Attorney services, whatever. So I would start there, if you can't find one, create a custom intent audience. So again, all that all the custom intent audiences, and I can't go too deep into it, but as go develop a really robust keyword list of all of the types of keywords that somebody that it would be cert would be in need of that type of attorney would be searching for. And that that becomes the keyword list that you add to a custom intent audience, then you can also Well, for YouTube, you can't do use URLs. But for the Display Network, you can also go out and grab like competitor URLs, and like legal type advice, you know, websites where they talk about, you know, the process of personal injury law or something like that. You can grab things URLs like that even YouTube video URLs that talk about

These things and put them in the custom intent audience list as well, because that's the criteria that Google uses. Essentially, when you create a custom intent audience, what you're doing is you're creating a bucket that you want Google to fill with people that meet the criteria that you set up with your targeting criteria through the custom intent audience. So if you grab a bunch of keywords that people would be searching for. And then you know, engaging with content that satisfies or answers those types of queries. You put those types of search queries or keywords, essentially phrases into the custom intent audience, and then Google says, Okay, this person in your case, what was your name? Tom?

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Yeah, Tom wants a bucket of people that are actively or recently engaging with content around these types of keywords or this type of content, right. And so it will automatically start to fill that bucket, so to speak with people that meet that criteria within a specific geographic if it's for local within a specific target geographic area, and they are known to Google as having a recent interest, right in that, in that particular you know that that type of content, which means they're likely in-market for that, and that's their custom intent. Does that make sense? So and it works well, but it's not if you're going to use a custom intent audience, unlike life events or in-market audiences, where Google already knows that they're in the market. For those with a custom intent, it takes a little while for the ad campaign to learn, right? It uses machine learning AI and such that, when you first set it up, you're probably going to have some shitty results. Don't worry about it, let the ads run and the machine learning will take over and we'll start to refine the targeting to where it gets better and better if that makes sense. So just again, Custom intent audiences work really, really well. I've been testing them a lot over the last few months, and they work really well but they take a little

But it's time for them to mature for the machine learning to kind of really learn through what you said is the criteria is a good question. Anybody else? comment on that? How about you Hernan, you do a lot of stuff with ads?

He might be busy.

Okay, I'm gonna keep moving.

Any advice? Okay, wait a minute. For example, how would you go about putting ads in front? Yeah, I already answered that. Since Google doesn't allow negative life event targeting, I couldn't see an obvious way to target their audience as you did in the training. Okay, yeah. Again, use custom intent audiences, then that's the best way to do it. And with YouTube, you can only add keywords, at least for now, which is fine. And more equals better, in other words, but more as long as irrelevant. So don't use more general or broad keywords that would add that aren't specifically relevant to the type of project you're trying to, you know, the people that you're trying to target because that will skew your results and give you less, your ads won't perform as well in other words, so you want to build a really robust keyword list for YouTube ads that are specifically around that particular like and remember put yourself in the like in the shoes of somebody that would be in need of you say it was personal injury attorney or whatever and divorce attorney excuse me, put yourself in the shoes of somebody going through a divorce is looking for an attorney and try to think of it that way and develop a keyword list based around that. Does that make sense? that it works really well.

Is It Okay To Use The Description In The IFTTT Recipe For The Branded Network In YouTube Syndication?

Okay, next BB is up again. On YouTube syndication for the branded network. Is it okay to use the description in the recipe?

No, I don't recommend that. YouTube an RSS of money site gets syndicated there. So you mean the description in the recipe? I'm not you mean? Take the YouTube video description and syndicate that out. Ah, you know, it depends on how you Okay, the blanket statement I'm going to say no, because

As soon as I say, yeah, it's okay to do that people are going to go out. And I've seen a lot of people's YouTube descriptions that are absolutely spammy as can be because they put a big block of keywords or they put a shit ton of External links and all of that kind of stuff in their video description. That's fine. If you want to spam your video description and on YouTube. It's okay, it's perfectly fine. But when you start to syndicate your description out to the networks, if it's it's a real spammy description, then it's likely that those accounts the web two accounts that you're syndicating to get terminated. How do I know that? Because I've had it happen many, many times, which is specifically why we developed the recipes or the applets and IFTTT the way that we did. Because when you're just syndicating the video itself, and perhaps a link back to the video, or to a playlist or to a channel or a combination of those, then it's fine. It's very rare that I've ever had a web two terminated from that type of a syndicated description or from the applet. In other words, the description that the applet publishes, but when I in the past when I've done full YouTube Video Description syndication along with the video, I've had many, many times web two dot o account shut down. And it's mainly because the video description was a bit spammy. So just be careful if you're going to syndicate the YouTube description, just be sure that the video description is not spammy doesn't contain a shit ton of External links and all that kind of stuff. Okay.

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Is There A Faster Way To Write A Press Release For A New Post?

See, number two, is there a faster way to write a press release for a new post?

Yeah, have us do it. I mean, I don't know what you're asking there. You know, I, whenever my bloggers created published a post that's going to be also promoted through a press release. They just go submit the press release or the details for the blog post to the through MGYB. Basically, for the end press Release writers write the press release. We don't any of us write our own press releases. And I don't encourage any of you to do that. So I don't know what else to tell you on that one. Can someone use Fiverr gigs? Can we just copy 500? From the words for the new posts? And that's it? No, you can't do that. I don't know, if any, well, you can probably find some PR distribution services that would allow you to do that, but we won't. In fact, we won't even take a press release from self-written press releases, they have to be written by the press release writers at press advantage. And we do that intentionally because they know how to get the best results from the content that syndicates through their distribution network. Okay, so I would highly encourage you to allow the press release whatever press release distribution service you're using, probably as a press release writing service. Most all of them do now, let those writers do the writing for you. Okay.

Can Someone Use Fiverr Gigs Or SEO Clerks For Building Links To RYS And IFTTT Properties?

Can someone use Fiverr gigs or SEO clerks for building links to the RYS and IFTTT properties? Again, you can. We don't recommend it. But you can. So he says he's needing non-English spam links. Marco, what do you say about that?

Yeah, like, I haven't done it. And so, uh, yeah, we've used Fiverr gigs before, but that's just the test drive sites and key sites. They take it like a champ. I wouldn't throw it at my tier one branded. I'm not doing that. Because it just, it's not gonna look, well, you. It's your brand. Why would you want to spend your brand I know that we say we call the drive second g site part of tier one branded, but it's not really. That's tier two, tier two links coming into everything that you're doing everything else. And then we filter everything through that tier two, which brings in traffic, it brings in a whole lot of activity, relevance, trust, and authority, which makes it de facto, tier one. It's just it's not really by rule. It's not a tier one. It's just the fact that he went right by facts.

Because of the use, and so understanding that why would you want to spam your tier one branded properly? If you're going to try to test do it with the drive second t site in them in between everything, and you should be okay.

There you go.

Can We Use A Press Release In English Sites With English Posts To A Non-English Site?

Okay, maybe we're gonna move on because we only got two more minutes. And those were many too many questions again, but I do want to answer can we develop or is it in the pipeline of packages and MGYB to non-English sites? No, it's not and we will not we don't plan on doing that. That's not even for future plans. Isn't Marco, know that the man has to be there and we see we see these one-offs every once in a while. If we saw them often. Then we'd say okay, there's a demand for it. We need to meet the demand, or we need to find a way. But it's not even at that stage where we're considering finding a way.

Does Semantic Mastery Trainings Have Step By Step SOPs?

Okay, Rob's up says besides the Battle Plan, do any of your items or training contains step by step SLPs. Uh, yeah, the mastermind is where I share slps all the time. But to be clear, guys, I share my standard operating procedures, but they're specific to my agency. I mean, there are some things that can be that are generic enough that they can be applied to, you know, your own business as well. And I share those in the mastermind all the time because I get requests like that in the mastermind. That's what the masterminds for, by the way, for that kind of stuff.

But for example, all the agency processes that I've been working diligently on for the last month, really about six weeks, but for the last month, I've really put a lot of effort into it in time and such.

You know, I'm sharing those with the mastermind members, but again, they're specific to my processes, and it's more or less to share so that you guys have mastermind members, I mean, have a template or a, you know, a guide, essentially something that they can use to build their own processes. I don't expect my processes for my agency to work for your business.

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But I do share them so that other people have like kind of a template that they can go out and develop their own processes. The problem is, even when I share the processes I know, you know, eight, eight out of 10 people that I share them with in the, you know, even in the mastermind, they look at them, they're like, Oh, this is awesome, but they never actually, you know, use them or build their own processes, or at least my understanding is, it's very rare. There are only a few people that I know that actually really developed, fully developed sfps. And that's where the bottleneck is, for the most part, guys. It's a lot of work developing SLPs. It really is. It's a ton of work. And that's why most people don't do it. But once it's done, especially if you do them very detailed, and I love the process. In fact, I've got an open right here in my tab because I was working on that earlier today again, but you can once you develop really intricate processes, you can delegate even the most complex subtasks. In other words, you can outsource it because as long as your processes your SOPs are detailed enough, you can take anything that you think, Well, no, I don't want to say anything. Because some things do require judgment analysis, you know, that kind of stuff that only comes with experience. But for the most part, even things that are really complex can be delegated with a proper SAP. Right? And so again, I share mine in the mastermind often, when people request things, I will often create them, but they're specific to my business. And I always want to disclaim that right up front, just to say, look, you know, I'll give you an example. But you're gonna have to obviously, customize it specifically for your own business. Okay. All right. So last question. Oh, yeah, in a second. But because we're missing something that really big here. Our training is step by step over the shoulder video. And then you should be developing your own processes, from those videos to apply to whatever it is that you're doing. Some of the training is as simple as, get a VA in there, to reproduce whatever's being done, and that's it.

RYS Academy and RYS Academy Reloaded the VAs, that's their training, go watch the videos, build me a drive stack, then we'll discuss the drive stack to see where it is that you went off where it is that maybe you improve it, because that happens also. So that and then that goes into the training that goes into there into the videos. So there's always an improvement process. But it all starts with that over the shoulder training so that you don't have to go through all these intricacies that you often have to go through by building an SLP. Should you build Yes, by all means, but start with over the shoulder training so that you can do your own.

What SEO Items Provide Biggest Boasts That Should Be Done On Every Site?

All right, the last question, because we're actually a little bit over but we'll answer this and we'll wrap it up. He says if my focus is local SEO there are so many items known to contribute to local SEO such as citations, map embeds, driving directions, geotag images, press releases, Google stacks, etc. Can anyone prioritize what items provide the biggest boost that should be done on every site as opposed to items that can be left off and only completed for today?

Competition. Yeah, and I would say and I'm curious to hear what Marco's responses. But I would say on page entity, build the entity which the SEO shield is all about. So make sure you're on pages tight SEO shield, so all the entity assets, right connect all your entity assets the way that we teach. And then it's the ongoing external stuff or off-page stuff like link building, embed, embeds, and embeds and link building mainly, content marketing is what I consider part of on-page but it's also part of off-page because of syndication. And also, with press releases, I consider that content marketing, but that's really an external source that's building links back to the entity or entity assets. So again, for me, it's on-page SEO, the SEO shield. So that's essentially establishing and building up the entity. And then it's a matter of link building embed gigs and consistent content marketing. That's and a lot of my local projects. We don't build citations. It depends on how the GMB was created if it was spam, GMB listing, we don't do citations and we still get ranked. So citations aren't absolutely critical. If it's a valid GMB location, you can absolutely and should build citations. But if it's not, I omit that. So what do you say Marco, at the local level, you have to have a schema, you have to get that schema and that's part of your homepage. If you're not doing that, then you're just like the rest of the competition, which most people will ignore. That's how to get a leg up if you do it right. So that's part of your if your SEO is right, and your entity site then everything else comes on off-page. And part of your entity, of course, is built off paid, @ID drive stack g site, and the companion syndication that was well that's all bundled free. The only thing that's necessary after that would be press releases and make building embeds and link building. Which then did that I mean, that's, that's what works, the magic that's what brings everything all of the power into whatever it is that you're trying to do and you pop it into the three-pack.

Sweet. Well, thanks, everybody for being here. See you guys next week. Don't forget to go pick up Battle Plan for Dotto.

See everyone. Bye everyone, guys.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 284

By April

Click on the video above to watch Episode 284 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

All right, we are live Welcome everybody to Hump Day hangouts today is Episode 284. Today's the 22nd of April 2020. So we're still going strong here, we got the whole team and we are going to jump into questions. But real quick, I wanted to say if you're watching us live, I'm going to have a link down below the battle plan version 4.0 is getting ready to hit the streets as of next week. But if you're watching this in time, you're going to have a chance to get in on the pre-launch and get special access, along with some extra goodies and possibly a discount. But there's definitely a deadline on this, you've got to hop on before Monday, which would be let me look at my calendar real quick. That would be the fourth. So you've only got a few days to hopefully you're watching this live or you're catching up this week. But you can find that link below and hop on that. So with that said, we've got a couple of other things to cover, but I want to say hi to everybody, real quick.

So let's start at the bottom work our way up, Chris. How are you doing there?

Yeah I'm doing excellent. The weather is good. Corona is like disappearing so like things open and stuff so quite happy here

Nice. Good stuff. Marco, how about you the weather?

It looks nice. It looks maybe sunny. A little bit heavy hitter, man. This is heavy hitter weather so you when you get with the plan, this type of shit that you could get otherwise you got to go with what you got and what can I say?

Very nice. I have myself muted while I was doing some typing. Everyone watching live but just put the link for the Battle Plan for the early access list. Just click on that and get access when it comes out. We're not gonna roll over to you next. How are you doing today?

Doing great. I'm wearing my Semantic Mastery schwag and do good man good. Good. Business is booming. Everything is moving on the right direction. Happy to be here. So good.

Cool. All right, Bradley, how you doing? How come your shirts not as worn as mine?

Mine's got when wear been worn enough to where it's fading so it's all in the secret and how you wash it, man? No, it's just because I worked so hard at my computer. It just wears hard on the desk again. Things are good, man. The weather's nice here and well. They're as good as they can be considered but yeah, I'm still happy and healthy. So that's good enough for me.

Good deal. Well, good deal. I'm glad to hear that. We are going to get into it. We got a bunch of questions today. But real quick wanted to cover a few other areas. Of course, we've talked about the battle plan but also if you're an agency owner and consultant, you want to get more clients, you want to grow your revenue and you want to scale your team, then you need to be checking out 2xyouragency.com if you haven't already joined or if you're a mastermind member, of course, you get access to that for free. If you're mastermind member and you want to access just hit up [email protected] And we will get you in there. And then last but not least, if you haven't yet, mgyb.co is the place to get your done for you services, whether it's press releases, RYS drive stacks, syndication networks, link building all sorts of good stuff, as well as some great training over there. So we've done training with Rob, there's a bunch of webinars, best practices, just some really good stuff over there. mg y b.co. And then last, but not least, of course, subscribe to us on YouTube because we like knowing that you've got access to our good information, and it makes us feel good. I'm not gonna lie, we look at the numbers. Sometimes we're like, ooh, the subscriber counts going up. So help us out in that way. And we'll do the same for you and keep putting out great information. I was just looking before you and I was just looking at the analytics on YouTube, and our viewers are 5050 Subscribe them and nuts. Subscribe. So you guys who are not subscribing, my question to you, and please drop it in.

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A video productive comment, drop the comment and hit Why aren't you Subscribing to our Channel, to all of that good information. That's what keeps us going right? Without you guys supporting us Subscribing to our channel, getting notifications when the videos are coming on when we're coming on live, then this would all be pointless. So come on, it's half of you that have that are watching this video that have not subscribed to our channel. So please do so.

Good stuff. And I've got one last thing and then I'm going to turn it over, see if anyone else has some wrap-up comments. But you guys probably saw the post on Facebook or I believe I've had two of them already and then a couple of emails. But we released the video a short while it's not a short video is about say a video series but a video-based training for people who are looking to start their agencies or consulting businesses. You know, I know there's a lot of obstacles to it and a lot of us you know, get stuck some analysis paralysis or you think that the obstacles bigger than you are bigger than it is and you're not sure

How to get around that. So we've just recently put that out as of this Monday. And there's a cool add on you can get for that. Which is it just a real to the point additional video that talks, each of us talking about what our single biggest mistake is, as we've done consulting, or agencies, and what we would do differently in order to avoid that, because that's some real blood, sweat and tears material right there. So I'll put the link down below. If you're that's something you're wanting to do. Maybe right now with the way the world is, and you're looking at, hey, I'd like to start my agency, or I'd like to be doing some consulting on the side to be generating some revenue. I highly suggest checking this out today, and seeing how you can do that and basically shortcut you know, save yourself some time, money and potentially some pain points there.

Great, I guess Other than that, anything else before we dive into questions?

Oh, I think that's just it's just real quick on my end, guys, every time we upload the battle plan, it's a big ripple. And the reason why it's because the stuff there isn't a better plan will allow you to get the fastest results as fast as possible with the least amount of steps and work in mobile, you're on your end. That's the main goal of the battle plan. So go ahead and subscribe for the early notifications because we're going to be launching really, really soon and every time we do so we get a lot of people in you know, in the queue, and it's going to be pretty inexpensive as well, because we're going to give you the help that you guys need to succeed with your, with your projects right now. So go ahead and get on the pre launch list so we can get you a lot of good stuff a lot of bonuses. Yeah, real quick about that the battle plan, this version, the for 2020, or whatever we're calling it, v3 or whatever.

It's different from our previous additions in that it's more streamlined because of how we've kind of developed the SEO shield and the components and such. So it's a lot easier to implement our methods, no matter what type of project you're doing local, regional, national global affiliate Econ, it doesn't matter what it is, it applies to this the same way to each and every type of business now, or online project. And so our battle plan is definitely a lot more streamlined now. Also, we, you'll see when you get it, but we've also, you know, really made it a lot more simplified to where we're pointing, you know, to additional training when needed, but mainly to mg y b for done for you services and or two other training videos that are just free on our YouTube channel. So there are no links pointing to, you know, external places now that we don't recommend anymore. It's been completely updated. And I think it's a lot. It's a simplified version of it, but it's every bit as effective if not more effective now than ever before.

So with that said, we can get into questions, guys. Let's do it. By the way, we're almost at a million or 40,000 views away from a million views on our YouTube channel, which is good. We get like some balloons dropping. I don't know but it's pretty cool I was looking at lifetime analytics for YouTube today and we're 40,000 views away from a million views so I thought that was pretty cool.

all right here we go You guys should be seeing my screen correct

yeah all right we're gonna start with Mohammed's from seven days ago because I know I didn't get a chance to answer this we'll start right there

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Would An SEO Power Shield Be Better For A YouTube Channel?

so Mohammed asked Hey guys I was about to buy a multi-tiered syndication network for YouTube channel with no money site or anything just the channel but I saw your SEO shield sale with a she'll be better for a YouTube channel I'm leaning towards yes because of the entity building. You know, that's a really good question Mohammed as part of the reason I wanted to answer this because I don't know I've never ordered an SEO shield specifically just for YouTube channel. I've never tested that. Um, you know, the multi-tiered syndication networks work great for sending for YouTube, SEO because it helps to provide all you know all the really good stuff.

knows that it needs for a new video, especially when they're seasoned, that the networks and the multi-tiered syndication network are seasoned. And they, you know, aged a little bit and have relevant content on them. And then obviously, if you link below to them. They do a lot most of the heavy lifting as far as SEO is concerned for YouTube stuff, but I've never done an actual SEO show specifically to YouTube channel. And here's why. Because usually, the YouTube channel is part of an overall entity, right? So it's just part so the YouTube channel gets included in the SEO build-out because it's part of an overall entity, but I've never actually just had us SEO shield built specifically to a YouTube channel. So I haven't tested that, to be honest with you. I'm curious as to what Marco thinks about whether that would work or not or what his opinion of it is, but I would say try it. I know the multi-tiered syndication networks work but I can only assume that the SEO shields would work but I haven't tested and I just have to be really clear about that. But it's a good question. What do you think, Marco?

It's not something that I've tested but it shouldn't be any different than anything else that we build. And let's call it an entity around but it's actually an entity validator that you're looking for is to validate your channel. So let's say that instead of your blogging point or your point of syndication being your money site or a free one of the free blogs, right the Tumblr the blog, or wherever it is that you choose to blog from or in this case, Vila vlog from YouTube. building up your entity shouldn't be any different. Now, the whole thing around this is how do you approach it because when you're building schema, you can't build it on the YouTube channel. The YouTube channel is it's pre-done for you Everything is done that you could add your other profiles and still interlink everything through the syndication network.

In your second-tier syndication and build it up that way, but there would have to be a focal point somewhere else for that entity. And they did this with an old page though, right? Yeah, I mean, you could build the @ID page but the ad this is this is where we get we go to Okay, so where's the ad Id gone? This is the YouTube channel then going to be also the @ID and how to how do we get the schema worked into the YouTube channel.

I mean, this is a test in the making. One of the things, why we went with the heavy hitter club, is because we want to test these types of things. So this is a great test in the making. And as a matter of fact, I already wrote it down on my notes, of things to do for the heavy hitter club is to start a YouTube video. See how we can work the entity around it. I mean, there's no reason why it can't be an s3 and why we can't tag it. From there, right use the @ID, and now I have to kind of figure out, and I'm not going to do this in a free forum, figure out how I'm going to build this entity around this YouTube channel.

When it's something that Google controls, and I can't get into the schema, maybe we can force schema. Somehow I don't know. It involves a whole lot of things. But Mohammed, definitely heavy hitter. If you're not in there already, you should be. And, you know, it's a test in the making, and I'll make sure to set it up. Yeah, and think about that, just and I'm kind of thinking through this too, but because I think it'd be a great test to use YouTube channel as the primary entity asset, and then try to build that out, see what we could do with it. But one thing I know that you could do with it with the ID page, for example, is like, you know, YouTube silos and you embed the playlist that could really help to for, you know, pushing power into the YouTube channel through the ID page to so there, that would be

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A really good test. That's something that's the heavy hitter club was, was made for, you know, so that's awesome. Mohammed will, will, hopefully, you're going to join them the heavy hitter club anyways, and then you can see that test when it gets set up. But I think that that's certainly worth a good test. And if you happen to do so, Mohammed, let us know how it goes. Okay. Aaron's up, he says, I'm really fuzzy about using Google Maps, does it help to create a mind maps with points of interest in the area? Then creating lines to my business location to indicate travel distance in a relationship with that location? Yes, that works really well. Now if you have a storefront business, right, so a business where customers come to your place of business, then yes, you would do it that way where essentially you would have you know, your address because it's not hidden, right? And then you would go from points of interest that and then create driving directions to your location. Alternatively, if it's a service area business, you can do it the other way around, which is to create driving directions from your business to points of interest right within the service area. However, if you're not publishing your address, which if it's a service area business, in 95% of the cases there, you're not supposed to have your physical location published. For service area businesses, then you could just use something like a city center or as like from, you know, city center from where your business is located. and use that as kind of the central point with the driving directions going out to the points of interest.

The idea here is also to create geo posts on your main money site too, as well. So blog posts that talk about those areas where those points of interest are, right. So you create basically optimized posts, blog posts that are optimized for that particular location, and publish them and you can actually create location-based silos on your site. You can do it that way too. By the way, these can be like hidden blog posts, in other words, they don't have to be public. They're just used for SEO purposes.

And it does work well because we've done that in the past, or I've done that in the past for Google Maps listings that had been pigeon filtered, which means Google, Google Maps was kind of hiding them, even though there wasn't really a penalty. They were being hidden because they were considered too closely related to a similar business. And Google for whatever reason chose another business and would kind of ghost a GMB listing. It's called it was a pigeon filter. And one of the ways to get around that was doing similar to what you're asking about Aaron, which is doing these geo posts, and that that works fairly well. So that's a good question. Anybody want to comment on that on my map as a standalone product in another, I'm not sure how much power you can get from that I would recommend starting out with a drive second G site and the mind map that we build out and either building out the mind map or building out additional mind maps, which you would then embed on the money site, then you could carry all of that relevance through since everything is tied together. But as a standalone, we had a similar question in the mastermind, by the way. And my answer is going to stand firm that I don't recommend that as a standalone, you could push just so much more power and relevance when you relate everything inside a drive second, and the companion G site, and then inner pages on the G site that target the inner pages on the money site.

Yeah, and to be clear, Aaron, when I say, create blog posts, what you do is you would create a blog post about the one particular area that like for example, if you've got, you know if you've got five areas that you service, or that you want to target specifically, each blog post would have its own mind map with driving directions from your point of or from the point of interest back to your business, if you're a storefront business or vice versa, if it's a service area business, that so that you would have literally like five different mind maps in this example, right? So each one would have its own. And then you can have one mind map that has kind of all of them together. But what I'm saying is for the individual posts that are optimized for one particular location, you would just have that mind map on there. And then like Marco said, but you're better off also including those mirroring those onto the G site. Because again, you can mirror the blog posts onto the G site, embed the blog post in there along with the mind map, and then those become link building targets. So but yes, you can do that kind of stuff and it does add relevancy.

Is It Okay To Only Use Service Types Keywords In The Main Menu Of A Website?

Mike's up mic says, Hey, guys, I want to create a strong main menu for a local service site. I have seven top main keywords, is it okay to use only keywords for the main menu so you're talking about like the main navigation menu instead of creating one drop-down or link of services that contain all of the keywords (service types), I want to create the main menu using only service types of keywords, other links like about us, and come tag us can be in the footer. What do you think about that? Thanks, honestly, it really makes no difference in that I'm, that I'm aware of.

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There's, you know, drop-down menus aren't the best thing in the world for SEO. But they're also they're logical for user experience because it would make sense to not clutter up your, if you got seven different services, and you're going to try to push them all into the main navigation bar, but then you don't have things like contact and about, you know, contact us and about us pages and stuff like that up there, and maybe a link to your blog, blog index page and that kind of stuff.
First of all, the menu could get rather busy that way, you know what I mean? Like rather crowded. So, you know, and also, I think it's important to kind of keep in what people are used to, which would be having those other links at the top of the navigation menu instead of having to go search for them. Not that many, many people ever go to the About Us page or whatever, but you know, I would prefer to keep that. Like what people are typically used to and just use a drop-down? That's what I would suggest. But I don't, you know, I haven't tested to see if one way is better than another. So I couldn't tell you I just like I said, for user experience, I think your menu could be rather cluttered that way. And it could also cause people to search for links with that they're looking for, you know if they were looking to contact us about us, that kind of stuff. So my advice would be to not worry about that. I don't see where the SEO benefit would come from, from trying to structure it the way that you are. But honestly, I don't have any definitive answer to that. Does anybody else? No, and I don't see it right. I don't see what the difference would be. And this would be kind of difficult to test because you would need two sites, two sites that are the same, targeting the same thing, one with this type of menu that he's proposing and one with a traditional menu and see which one performs the best. Now that that kind of testing can get can take a whole lot of time and then it turns out that

It makes no difference you just wasted all that time. It's not a waste. It's a test. And it's a perfectly good test. But don't do that until you have time to do the testing right now go with what's working. And by, you know, traditional menus work just fine. You rank just fine. It doesn't matter. Even the, you know, some people have questions about the domains, right, whether using a traditional TLD or a nontraditional to do one of that vanity TLD. And you can rank them both just the same. You can rank anything, just about the same. It's all about power. It's all about the art, right? activity, relevance, trust, and authority. That's what it's all about. Everything else becomes obsolete doesn't matter. It doesn't make a difference when you pushing enough art into whatever it is that you're doing.

What Are The First Steps In Powering Up An SEO Power Shield?

Next question I'm planning on ordering. Yeah, okay, sorry. I just want to make sure I didn't skip on planning on ordering the SEO power shield. But after it's delivered, what are the first next steps to powering up content for Google? Links etc. Yeah, link building and embed, embed, and or link building packages from MGYB is one of the best next steps. Also, if you once you get the branded stack mirroring your and I know there's a question further down the page today about explaining what theme mirroring is, but themed mirroring your money site into the G stack, the drive stack, as well as the G site, that's really, really powerful too. Now, I'll be 100% you know, clear, most of the mirroring that I do is on the G site. And I don't typically always mirror the drive stack like add additional folders that are so for example, you know, if you've got three silos on your, on your, your money site, you would clone each one of your primary drive stack folders and then create them as subfolders one mirrored for each silo, right. And then from there, you would take all the files in the folder are all the files within the silo folder now and optimize them for your particular keywords.

For that silo, and then up and then all the links from inside that would link over to the corresponding pages and posts within that silo on your money site as well as what you Mir on to the G site, which is the same structure. Now, again, I don't always do that and the drive stack, because what I found for a lot of, you know, all I do is local. And so for most local projects, I'm able to mirror onto the G site and accomplish without having to drive do all the additional work in the drive stack. But in some cases, it does require it because I need the additional push. And so as I always talk about and we usually recommend, don't, you know, try to get the best results with the least amount of effort, right? So what I do is I mirror my money site onto the G site, and I do that very thoroughly. And then I use my G site as my link, building target embeds and link building targets and just smash the shit out of it with links and embeds all the time. And if I need an additional push, then I will mirror into the drive stack and do it but right now it's still open manual process on the mirroring work. We're so close guys to be able to offer the drive stack expansion service, inside MGB, but it's not available just yet. So that's why I kind of reserve that for only when absolutely needed, because of the manual component. But, you know, again, once that once we have the ability to do that in mg y, b, there's no reason why I wouldn't smear the shit anyway, you know what I'm saying? So, uh, so yeah, I think first of all theme mirroring is, the first thing you can do is to start building links to your drive stack and your G site. When you get it back. That's hands down. One of the first things I always do, but then while the links are being built, you can start to mirror you know, set up the theme mirroring on the site, as well as Dr. Stack if needed. And then once that's done, now you have additional link building targets for your next batch of links. Does that make sense? Comments?

Nobody, okay.

How Would You Create An Ad Content As A Replacement For A Discontinued Affiliate Program?

 

Cows up next to break the SEO questioning for a second. I have a sales copy. Question for one of you, this is probably going to be one for Adam. And or Hernan, then if you had the opportunity to place an ad right on the sales page of one of your competitors with no limitations to what it could say or how long it could be, what would you say? I'm an affiliate marketer and I plan on creating my own digital products similar to a competitor. Fortunately, I'm already ranking in spots 1234 some of my competitor's product keywords via review blog posts, they dropped their affiliate program, so I'm planning to just create my own product and cross-promote on those review posts. How should I word my own sales message to convert as many of my competitor's prospects as possible? Thanks, guys.

That's a really good question. I would add that one over to Hernan and Adam so Hernan. Yeah, so I'm ruining the question. Sorry. It's okay. I actually don't get the technical back part of this. Like, I mean, you did draw a diagram or can you guys explain Okay, yeah. So he's got affiliate review pages ranked for in positions one, two, and three.

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For a product that he was promoting as an affiliate, yeah, and that product developer has now discontinued their affiliate program. So he's still ranking with those review posts for that product. And since it's his pages, he wants to now link to a similar product that he can get an affiliate commission from that review. So how would you word your How would you push people from that page over to the page that you want them to buy a similar product from? Without? You know, how would you do that? That's what he's saying. What would you How would you write it? What would the copy say?

Right? So there's a couple of options here. And maybe you want to test this, but the first thing that comes to mind is to just be honest, we have had that happen in our in the past. In our end, you know, we were offering a service or a product as an affiliate, and we were using that product, and then for some reason, the service stop working, and then we just went ahead and said hey, This product is no longer available. But if you're looking to achieve the same results, go here and check this out, right? So as long as the product delivers the same result or as long as the frame minutes the same, don't be afraid to be upfront and honest, because, at the end of the day, people are searching for a solution, right? So if the secondary product that you're now offering, whether it's yours or an affiliate is it's providing that solution, then it's just a matter of, you know, reframing it from a perspective of, hey, this offer and unfortunately, this offer is discontinued. But we have found an alternative to this, which is this one, right? So if you want to get x with a why, if you want to, you know, if you're looking to get x results, then click here, and then you're sending them to the next. What would you say in this case?

Yeah, I think it's an interesting one because we're dealing though too, with the organic side. So like if you really did a heavy overhaul like there's, you know, it might change what you're appearing for. So I might keep the contents long as it makes sense in right, like a more alternative to the type of introduction, and be like, Hey, are you looking to learn about this product? Here's a lot of information about it. But this might be a better alternative for you and do that. I mean, I realize that would be the lead-in, and then maybe you could keep the content. Yeah, that I was gonna say one of two things. While you guys were talking, I was thinking about it. One is a purely SEO tactic, which probably isn't allowed or is probably not recommended. Marco would know the answer to this but do like a three-second meta refresh so that when somebody lands on the page with your competitors, your product or that you used to after about three seconds, it redirects to a new page through a meta refresh that talks all about your product or service that could be considered cloaking. Marco, is that yes or no?

That's in that gray area. Yeah.

That's right. So I saw you that the user is going with the intent of seeing one but you're serving the user something else. But then again, he put a pause on that meta refresh, right? You put a timer five seconds so that the user knows you're going somewhere else, man. Yeah, you might overcome that. I don't know. I don't know what legalities on that. Yeah, I neither did I, but it doesn't sound cool. Well, they also have layover plugins that are, you know, again, it's kind of blackhat stuff. I mean, we don't typically care about that stuff. But I'm just letting you know that they have layover plugins where you could literally display one page with the underlying page still like it's still there. But the viewer sees a different page. And again, some of these things aren't 100% kosher, but I know people do it and get away with it all the time. So the other option is like what Adam just said, I like what he said, which is you could add just a new, you know, opening or section to the top of the page that talks about

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Hey, I know you came here to find out about, you know, XYZ product, which there's a thorough, you know, review of it below, however, and then do what Adam or excuse me, Hernan said, which is kind of explain why the new product, which is one that either you develop or another affiliate product and other products that you're promoting is comparable and you know, similarly good and why you recommend that now over the other one or something like that, if that makes sense, because then as Adam said, You're keeping the content that was ranking anyways. And all you're doing now is adding a new section up above that, which shouldn't affect the ranking of that existing page much at all. Because if it's already ranking really, really well, you're just updating that page really, without it as long as you're not changing that page considerably. As the structure of the page, I think you'd be fine. So those are a couple. Does anybody else now? Yeah, I just wanted to say that from an SEO perspective, you can still use that page, and you know how you have this long-form articles that they rank for a bunch of keywords, and you know, 2000 3000 4000 word articles. And they are living breathing things right like that you can add content to them, you can like, on some cases, you might visit the same article like a year later, and it will have like, I don't know, like pieces of content added to it and whatnot and then you know, boxes that will take you to different places, because of course, we're in the digital marketing space, everything changes so fast. So don't be afraid to do those slight changes to the content, and then follow what Adam just said is that, you know, just add a box on top and say, hey, these programs would allow you to achieve the same results that you were looking for. Click here, you know, yeah, I like this, just so people, I mean, just so that they're 100% informed. an overlay is another word for cloaking.

Cloaking will get you in trouble just because others get away with it doesn't mean that you can get by a manual if you get a manual review, and you're cloaking. That's it, you lose everything it goes by. So just so everyone's aware, and we're clear on what you're doing by overlaying or by cloaking anything. Yep. And I'm, I thought I was clear about that, but thank you for reiterating it. So, before we get people contacting us saying, You told me to do it, because that's not what I said, I said, You know, I know that it can be done, whether you choose to do it or not, it's up to you. And it's probably not a good idea. But I know, I know a lot of people that do that kind of stuff. You know, in the past, I've done local lead gen sites that way where I'd rank my own site and then use an overlay plugin to show you know, whoever was buying the leads from me show their site on top of mine. Mine was the one ranking, not theirs, but you know, those, those were quite popular A few years ago, those type of plugins, but, you know, fortunately, I don't have to, I don't really worry about that anymore.

Is There A Difference In Results With Unique And Spun Content In The Drive Stack?

The next question was from Olaf. He says, Is there a difference in results with unique spun content in the drive stacks compared to just the same text with different titles and keywords? It's a good question. Marco. Sorry about that I was muted. No, we haven't seen any difference. That's why we just go with anything we can grab because it doesn't matter. Perfect. Do you see Seo? Hey, guys, when the shield is in place, generally speaking, how does it take? How long does it take to see effects? Do I simply throw links at it afterward? And can I update the NAP when I moved to another office in a different part of the city? Yeah, uh, how long does it take to start showing effects? It varies. It varies, like, at least my experience is it varies rather wildly between projects. Sometimes I'll see results like in a matter of days. Other times, it will be weeks and it really just depends. I honestly don't know what causes that maybe Marco can shed some light on that, but I know that I always see results. But it's a matter of sometimes, you know, sometimes it's quick. Other times, more often than not for me the drive stacks take several weeks before I see considerable movement from them. But as far as do, we already talked about the best practice which is next links mirroring your G site mirroring your drive stack, link building, and embeds those are hands down the best things that you can do.

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Last question and I'll answer and I'll let Marco chime in is can I update the nav when I moved to another office in different parts of the city? Yes, you can. Just keep in mind that there's going to be a lot of, you know, when you make that move, you have an existing G site and this is outside of the drive stack. Yes, you can go in and update your nav on all your drives, files, right all the files within your drive stack as well as on the G site. Make sure you're updating your structured data on your money site, all that kind of stuff. So it's all congruent. But you also remember you got to clean up any citations and part of the remember when you're pushing content on the web to like through syndication and everything else if you have any PII mentioned in those, those now are all going to be causing NAP issues when you do make that change. So just be aware of that. If you are if you're anticipating a move for the business location, then consider that when you're publishing content and things like that to not include any PII, I'm not saying that you do. But I'm just for other people. Like for example, if you have an NAP and press releases and such, they get published out on the web hundreds at a time. And now all of a sudden, you change when now you've got those press releases to count as citations, because name address and phone numbers published and you can't go update those, right, you can update your organization perhaps, and any new press releases will be show the new nav, but the old ones are still going to be out there. And those are things that you can't update once they're published. So you just got to really keep that in mind when you're doing it. But yes, you can go in and just change your nav within the drive stack the G site and everywhere else that you have editor access. Do you want to comment on that, Marco?

Yeah, on the first part of that how long it takes, again, it depends. different niches react differently. And even within the same niche, I've seen fluctuations where, you know, a week, two weeks, and then other times, it's like, four or five weeks out. And it's still nothing happening. And it doesn't happen until you run some press releases and some link building when you start doing some other stuff to power up. It's an independent, it depends on game and Google. I don't know how else to say Google's broken. And it's so crazily broken, that would that works one day, may work differently The next day, or you'll see that it doesn't work. I was just doing testing that this is what this is where this is coming from. And I ran the tests about six weeks ago. And I got one set of results and I just ran it again today because a mastermind member asked a question about it, and I got different data.

And so if the data isn't consistent, if Google isn't consistent about the results that it produces, then what are we to rely on to say, yeah, it takes this long, or it'll take maybe longer. And in this niche, it'll take this on, we can't do that, because we're not in control of whatever it is that Google is doing in their servers, right and that relational database, and how it relates your entity to the rest of the entities in that relational database to give the user the best results. All we can do is like submit our stuff for indexing, build links, press releases, syndicate the content, power up our tier-one property, look for other link building ready called link building websites, things that are powerful websites with trust and authority for those things so so that we could power up our project the best way possible.

Other than that, I mean, there's no way to say yeah, you can get it number one tomorrow. If that were the case, I'd be a billionaire right now. If I could predict with any certainty that I could rank within a day, and anyone who's saying that I'd call them out on it now I'm one of those people. You got to show me You say you can rank the 24 hours for a real keyword now, no bullshit, no longtail 10-word longtail that anybody could rank for my daughter could probably rank for it right now. I'm not talking about that. I'm just saying it's again, it goes back to it depends. And that's where I'm gonna stay on that.

sounds like that was a dig against your daughter man. She's 18 months but oh god.

Austin's up. He says I just wanted to say what I've seen so far with the SEO shield being built for me is literally mind-blowing. Guys. That's one for the testimony folder. I've built a lot of this stuff by hand before and know the time involved signing up for a heavy hitter, heavy hitter club paid club today should be enrolled by the time this goes live. Thanks again, to all of you. Thanks, Austin. Dawn, that was a great testimonial. Thank you very much for that we did not pay him for that, I swear. So, but thanks, Don. And we appreciate that. And yeah, man, if you've been watching, and I know you have because you've been participating a lot, and I know you're in the real estate business as well.

It works incredibly well for at least the land business, I can imagine it works just as well for the house business, although that is certainly more competitive than the land business. But it will give you an edge over your competitors. Just remember what we talked about several times today already about how to power that thing up. Don't forget to try to mirror at very minimum mirror G site to match what your money site structure is and then embed your G site or excuse me your money website pages into your G site. And when you're ready, come join the mastermind because I've been doing training on how I do a lot of really cool things with the G site including tag silo. Well, that's money site stuff, but really cool stuff. And I'm so close now to have in my next kind of really big project live that I'm sharing with the silo structure, build out the in how I've seen mirrored everything in the mastermind and my next mastermind webinars next Thursday, and the site should be live by then it's taken me almost six weeks to build it. But anyway, you should definitely come to check it out. It will help your business I promise.

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Is There An Update To Twitter's RSS?

Next are questions from BB who always post multiple questions every week. I keep telling you not to post multiple questions. They're getting shorter though. So you are making progress maybe. But this time, it's only three short questions as opposed to 18 really long ones. Anyways, I'm just giving you a hard time man. He says one is there an update to the Twitter RSS Twitter widgets is a thing of the past. So what do I do? I honestly haven't touched Twitter since the last time I developed content about Twitter, which was probably four years ago, so I can't answer that anybody. I haven't gotten into look at the Twitter RSS feed lately, so I can't say I mean either. I just don't I just hate Twitter to be honest with you. I know it's got some SEO benefits. There's no question it does. I just I've never, ever gave a damn about good Ah, you know how they have their life platform called Periscope. You know, for periscope is the light platform Twitter. And there's a lot of people in periscope apparently. Yeah, and I didn't know and I started going live with restroom because restroom.io will allow you to go live on Facebook, YouTube, and whatnot. And then I started adding networks because you know, why not? They're free. And they have absolutely zero viewers on like twitch for instance, but periscope I got like 50 viewers are a number. I don't know if they're bots if you know is people that are real but I got some use so there might be some benefit over there. Yeah. Oh I'm not saying you can't squeeze benefit from Twitter I know you can I just never had a desire to do anything with Twitter. It's been years since I've even logged into Twitter I think so. I think he can he can always go third party right that this there's something called up RSS app. And you can get a Twitter feed right from there. I just use that about a month ago.

Cool. Man, you know what? Oh, I don't know if I'm allowed to talk about updates.

Adam, what are you talking about? Well, because we're going to be updating something here soon that RSS I might want to play with this as part of the update for the new. Oh, yeah. There's Wow. We could maybe think a little bit. A little bit maybe. Yeah. Syndication Academy.

What we're going to be completely updating it and relaunching that more news to come but this Thank you, Marco, for pointing this out. This is something I would definitely dig into for when I start the development of the syndication Academy 2020 or version, whatever we're gonna call it. So that's coming guys can't say when but it's coming

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Can You Submit English-Based RSS Directories As Non-English RSS Channels?

The next question from BB. Can I submit to English based RSS directories and non-English RSS channels? Yes. Yeah. Because honestly, I don't know that RSS directories that people actually go to RSS directories but there's a little bit of SEO benefit. They used to be more powerful than they probably are now. But yeah, and by the way, if you're going to submit to RSS guys unless you have a tool that does it, just go to Fiverr and, and go get RSS to submit gigs and literally just go to Fiverr and stuff for RSS submit and pay somebody five bucks plus the $2 charge there's like seven bucks an hour or whatever the hell it is to have them do it for you like I will submit your RSS feed to over 100 RSS feed directories for five bucks guys so honestly just pay somebody five bucks give them your RSS feeds, in fact, you can you know I would recommend even creating a super feed or a spliced feed using something like Damon Nelson's RSS masher and then submit that feed and you know, just pay five to whatever it is seven bucks I think with the service fee now and have somebody else do it because it's tedious as hell to submit them on your own and just you know, let somebody else do it.

RankerX VS FCS Networker In Terms Of Linking Campaign

Okay, last question. I think RankerX versus FCS networker which is better for linking campaign understand that GSA is good for third-tier and up an FCS is good for second-tier whereas RankerX comes into play. I couldn't answer that BB. If you want to ask a question about link building tools, I would post that in a free Facebook group and you know, and you know, ask daddy are late builder kills he'll come in and comment on that and he's the one that can give you the best advice on that I don't run link building tools I haven't for at least five or six years. And I don't ever plan on running them again. So I can't answer that. Anybody else has any recommendations?

Yeah, Dadea runs rank correct. Okay. I that that's I believe that says go-to tool. I don't think he uses FCS.

No, he is using FCS because it became cost-prohibitive. They kept raising the rates on it, everything else so, and then he uses GSA but I what I say is, if you're building contextual on at tier two, it would be tier two. Why not build contextual to the contextual?

Yeah, agreed. So yeah, again, just asking the free Facebook group, you know, the audio will can and can help you out with that.

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What Is Theme Mirroring?

Next question was, can you explain what is the mirroring? I think we did that. I'll kind of run through it again briefly. But whatever your primary money site is that the architecture, right, so the structure of the site, hopefully using silos, because they work, what you do is on the G site, you mirror that same structure. So in other words, you create a one to one ratio of pages on the G site for pages on your money site, right? You don't necessarily have to do that for all the posts. Because if you're content marketing as part of your SEO strategy, so you're blogging, right, that you don't necessarily have to create a new page every time you create a blog post. There are ways around that I talked about that again in the mastermind very specifically how to utilize the G site and benefit from all the blog posts without having to create a separate G site page for each blog post. Okay, so I do talk about that in a mastermind can't talk about that right here but on a conceptual level you for all of like your top of silo pages, for example. So your product, main product pages or service pages, or whatever you create pages on the G site that so that mirror, same keyword, you know, optimized for the same keyword, everything else, then you can add content to the page. But all I do is just iframe in my money site pages. So remember, it's a one to one ratio, right? One G site page for every page on the money site. For that, I'm trying that has SEO value, right. And so I just iframe that into there.

Now, there are some other things that you can add into those G site pages too. For example, if you mirror the same structure in your drive stack, which means when you buy a drive stack from us right now, it's for brand plus primary keyword Association. It's about building the entity. Once you get that you can clone that main folder, which clones everything within the folder, and then make that a subfolder of the main folder and then optimize all of the files within that subfolder now title that subfolder for one of your silos, right? So it's optimized for the same keyword. It's mirrored just like your site structure, then all the files within that particular folder can be edited and optimized for the same keyword set is that silo with all of the internal links, the links from the G site or the drive stack files, pointing back to your money site, the same corresponding silo pages and posts within that silo on the money site, and also to your G site that has now been mirrored. Does that make sense? That's when you can also embed your folders. So like again, top of the silo page on your money site has a mirrored top of the silo page on your G site. And now if you have a subfolder from your main drive stack that has been optimized for that particular silo, now you can actually embed that folder and the files in that G site page that make sense. So that becomes your link building target, the G stack or the G site, the drive stack, and the files and folders and files. All of those become your link building targets, not your money site because your money site is being all the links are being built to your money site through the G site and the drive stack.

So all you do is you hammer away at the G site and their drive stack files and folders. And you push all that relevance through to your money site without an actual physical HTML link pointing directly to your money site. That makes sense. So that's, that's the mirroring on a conceptual level. Again, we get into the nitty-gritty of this stuff, and either our bias Academy reloaded the mastermind or now even have a heavy hitter club. Is that correct? Marco?

Yep. Anything you want to add to that? No, I thought that was perfect. It's just a copy. That's all it is. you're copying open, you're copying over. That's what's called a mirror. When you look in the mirror, what do you see? Do you see the same thing?

That's it. And you know, credit for that theme mirroring, you know, I guess, the term was from network empire for many years ago. And it's great. It just works really, really well. And I love the fact that we like Marco has caused it. We're in the belly of the beast. And that's what we're doing like with we're using Google to insulate the money site and then we push ever thing into the Google properties which funnels down to the money site without ever physically touching if that's that makes sense. And it works incredibly well. So

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Alright, hopefully, that helped. Karen says no question. Just cheers for doing great work. Thank you, Karen.

And let's see next. Show shut up and take my money.

We need more people like you, buddy.

Mohammed says, Hey guys ended up buying the show to report the results as they come in. Yeah, that'd be awesome. Mohammed, let us know, please. And I still think that would be a good test for the heavy-hitter club. Since Marco wrote it down. It probably gets done.

Alright Bibi's back for another set of questions this time there's five

Would It Okay To Use A Simplified Slug To Avoid Keyword Stuffing In Breadcrumb Links?

All right, so BB I'll let you slide with three earlier I'm not going to answer all five right now. Okay, I will answer one, and if there's any time left I'll come back.

Let's say there is a silo domain.com/dogs/dog-food. Okay, is it okay to make the slug of dog food post as simplified form domain slash dog food instead of the subdirectory. Yes, yes, that's the difference between a virtual silo and a physical silo. Right. And, again, if you just go to our YouTube channel and search for silo structure, just go to semantic map or youtube.com slash semantic mastery then use the channel search feature and search for silo structure. That's it. The videos that come up the first two videos are simple silo structure and complex silo structure. If you watch those, those are showing how to set up what's called a physical silo which is showing the silo structure in the permalink. Right, so it's this category slash post name permalink structure, that that's how I used to do it because I used to like to see it in the URL, but we test it I haven't tested it recently on me personally, I haven't tested it recently, but years ago, I tested it but the when you're just using the post name permalink structure, as long as your internal linking is done correctly within your silos, so your internal silo linking is done correctly.

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It makes no difference. At least it didn't years ago. And I'm pretty sure Marco will confirm this, that it doesn't make any difference whatsoever, a virtual silo versus a physical silo, all the internal linking everything, the hierarchy of your categories, and your subcategories and posts. If it's complex, all of that stays the same. The only difference is what is displayed in the URL. And so there is no difference in SEO, whether you use virtual silo or physical silo. And in fact, I recommend using virtual silo now, because it makes the URLs less optimized, right. So it's less likely to trigger an over-optimization penalty for a URL that is hyper optimized with too many occurrences of the same keyword, which is what basically you were asking for here. So yes, virtual silo. Post name. permalink structure is absolutely effective for silos. Does anybody want to comment? Ah, that was perfect. Okay, beautiful. Moving on.

What Should You With A GMB That Is Sharing A Map Pin With Other GMB?

Mohammed says, Hey, guys, one of my real estate clients is moving to a new city and enlisted me to create the GMB in his old city. His realtor GMB shared a map pin with the brokerage I believe this may have affected our GMB impressions. But I don't have proof What should I do with the new one? Do I keep the address shared with his new brokerage or persuade him to move the pin to a new location? That's a good question. Now, I haven't done Local SEO For realtors in probably four years.

But when I did that was, that was pretty common practice. I'm pretty sure it still is where a brokerage has can have, you know, the brokerage itself has its own GMB listing but then individual realtors from within that brokerage can also create their own listing map listing.

It's okay, you can do that Mohammed remembers as long as the name, address, phone number, and URL. So we talked about NAP but URL was part of that right? So there are four data points, their name, address, phone number URL, as long as three of those four data points are you

Make then you can get away with it. So in this case, the business name would be unique, the address would be the same, but then the phone number would be unique and the URL would be unique as long as you can achieve that so the address would be the same, but the business names are different. So for example, let's just use REMAX That's the last time I did a local SEO for realtors, It was for a REMAX brokerage so REMAX Warrington okay would be the name of the primary brokerage but then each individual realtor would have their name, slap, comma, REMAX, right or something like that. That's how you would do it that the business names are different, the addresses the same phone numbers were different. And the URLs were different because each one of the realtors had their own, you know, landing page or website or whatever. And that makes no problem. It's whenever you start to mix up two or more data points, that that causes ambiguous NAP issues. So hopefully that makes sense. Does anybody want to comment on that? Okay

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Do You White Label Your Services?

Nigel is up. Nigel, It's been a while somebody says hey guys thanks for all your help appreciate all you do or appreciate you all excuse me do you currently white label at all? If not, is there an opportunity to white label with you guys my problem is that I have been offered a bunch of services to white label but none that I really know or trust and I'm naturally skeptical and there is the ethics issue specifically I'm getting requests for services but I need fulfillment to be a bit more packaged up and customized for different niches not sure that is making sense but I will say this and I'm certainly willing to do all the work to write up all the copy for such an endeavor like for example creating done for you bundle descriptions based on what can work for the average customer when people trust you. You want to give them something you believe in but it has to be bundled so you don't confuse it yeah which I completely agree with you Nigel which is why we created the SEO shield, which is just a bundle of all the different components because we've been touting use all these different components for years really, and it was you know,

We kept getting the same questions and people would buy one service but not the other. And then they would say, well, well, it doesn't work. And it's whenever we looked into it, it's because they didn't put all the components together as we tell. So that's why we sell the SEO shield now as a bundled service because it just makes it so much easier for everybody. So I know what Marco is going to say I'm gonna say it for him first and then let him say the SEO shield works no matter what industry you're in what business vertical what type of project is local, regional, national, global affiliate e-commerce doesn't matter. Right. So yes, you can white-label because basically, you can just create your own landing page with services or products, but product bundles are whatever that you want to call it, that you can sell to your clients, customers, whatever. And then we can fulfill and you can, you know, bundle them or title them and put descriptions in any way you want. But the SEO shield will work doesn't matter what kind of project it is. So it's just about how you package it right? That's so that's what you're asking. Will we do it?

Well, that's what MGYBis we don't put branding on any of the delivered services. So you can absolutely white-label, you just need to come up with copy and packaging them how you see fit, which will speak best to your desired customer. Does that make sense? Do you want to comment on that Marco? So basically what he's asking for is MGYB. That his comment is, okay, well, I want someone that I know that I can trust. We've priced everything so that people can mark it up. And they can mark it up as much as they want. We've had people charge What was it? $2,000 for a syndication network. And that was a few years back. Remember that? Yeah. Yeah. He had the check. He had the check. Yeah, look, I just sold it. It was about two K. And it's $67. Back then I think it was sick 4760. So I forget what it was, but it was ridiculous. The market but it's what the market will bear. At any rate. What we've done at MGB is set up all of our products and services, what we use in

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Our own projects with our own clients with whatever it is that we do, what we'll be using in the heavy hitter club.

And everything was placed in the store. And it's made available to the general public so that they can go and repeat what we're able to do. We don't just talk about the shit that we do. We don't just, you know, we don't go after these keywords that as I said, my eighth my 18 months old can rank for, we're going aftermarkets, right? We're going after the top. We're not shy about who we go after when you decide to go after Amazon. You're not shy about who you're going after he has yet to get after it. Point is whatever he's looking for. So whatever niche makes a difference, because it's once he orders it, and he tells us the niche is going to be tailored to that niche. That's right. We go in and we detail it we detail we add all of the information, all the necessary information, images, whatever it is that we need to do to package it for that client.

And in that niche, and you know, if I was just looking at our deep keyword research, and we've done the research, I can't remember how many, but it's across a bunch of niches. And I will continue doing more and more and more drive stacks. I mean, we've done drives from CBD oil all the way I think, to art supply.

So a couple of dancing classes hold number, yellow. So it does matter, Nigel, the niche makes no difference. What you have to do is, as Benny said, set up your own land, your own store, I said, Are your own way of selling them so that you write it up any way you want. But then also, you're going to just mark it up and then go buy it from MGYB. That's right. And maybe if you produce enough volume talk, I know one of the owners, By the way, Nigel in case you didn't know, so I can talk to him. And if you produce enough, right

If you're ordering enough, then your volume discount, yeah, I could talk to some of the owners and ask them for a coupon or a volume discount, or something that would make it even better for you to go out and sell it. I know the owners, they're a bunch of bricks, though. So the point is that whatever it is that you're looking to do, it's already set up for you to do it. Now I don't, I don't typically do this unless somebody is in the mastermind. But if you, I'm assuming you're on Facebook, pm me, private message me in Facebook, and I'll shoot you a link to schedule a brief consultation call with me for free, so that I can kind of guide you along kind of get a better idea of what it is that you're trying to do. Because if it's going to help us sell more stuff, and MGYBand helps you at the same time then I'm all about giving you know a consultation call to kind of help you think through this and develop a little bit of a plan for it. So message private message me in Facebook and I'll shoot you a link to my calendly link that you can schedule a call with

With me in the next week or two and I'd be happy to jump on a call with you for a few minutes. Okay.

last but not least, this is just a comment and it's right at the five o'clock mark. So thank you for this Nigel he says you bros you guys are just awesome because you answer everything I just got to drop some kudos so many marketers are just going for the money grab and I'm super happy. I found you guys before this gold rush madness and maybe living in a bubble, but it's like the Wild Wild West. Thanks, guys. Yeah, well, we certainly appreciate that. You know, this being Episode 284 we've been around the block for many years, and we're still here. So you know, it's not just about the money grab for us. We're very, very passionate about this. So thank you. Thank you, buddy. Thanks, everybody. We'll see you guys.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 283

By April

Click on the video above to watch Episode 283 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

All right, we're live. Welcome everybody to Hump Day hangout Episode 283. Today is tax day or maybe it's the day formerly known as tax day. 2020. So for those of you in the US believe, you know, tax day got setback, kind of a free extension, if you will. But we're not delaying Hump Day Hangouts. We're just going right along schedule, although to go with the Coronavirus stuff going on I'm wearing a hacks My hair is getting all crazy now that I my clippers broke and it's taken forever cuz Amazon's not shipping stuff as fast as they normally would, which is fine. But I was on actually on a call earlier today as a mastermind call and one of the guys had just given up and just shaved his head and so I'm starting to see some fun Coronavirus haircuts. I think that might be a meme. Yeah, might might go like Marco just get it down. So with that said, we got a few announcements and then we're going to get into the good stuff. We got a lot of really good questions today. But let's start I'm gonna start with Bradley How you doing today?

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I'm happy to be here man. Nice nice spring day outside it's kind of cool but I got to go out and go for a run before about an hour ago so nice glad to be here

all right now hold on for those of you who don't know Bradley's more of a weights guy so I just want you went for a run

yeah well I when I can't lift weights which I can't right now I run and I run often so I run ran five miles yesterday and three and a half today and so I run when I don't lift

good deal that makes me I'm a runner. So yeah, like hearing that. All right, Marco. How about you?

I ran to the door just earlier.

How was it was it a good workout?

It was tiring man. I'm I'm recovering I'm I had to go get some oxygen an make sure you got a water bottle nearby. Take care yourself.

Always. Always do keep water close by Just in case you gotta hydrate from all that heavy stuffs going all the good things are good, heavy hitter club is coming online. Today, mastermind members contact support at heavy hitters club, because you're going to get the deal of a lifetime to join the heavy hitter code. You know, we take when we say membership has its privileges, one of those privileges is to get discounts deep discounts into any of the things that we do, right? Whether whatever it is from RYS Academy Reloaded, Syndication, they had just whatever is either included in the price, or we give them a steep discount. Everyone else is also going to get a discount because we understand we're in the middle of a crisis. Things aren't the way that they're supposed to be, but we're going to help you make money guys. If that's what you're looking for. We're going to give you a really good deal. And yes, it's a one time only offer you can take advantage of it. And if not, I sincerely sincerely believe it's your loss, not ours, because we're going to help you make money in any and every way we can. Technical SEO. I mean, it's for ranking. That's the easy part. We're going to teach you how and why especially why things are the way they are. So I know it's kind of last minute because yesterday I was saying, if we don't do it in the next 45 days, if we don't launch it, then it's not gonna happen. And then all of a sudden, it just came together and and here it is today. Contact support at heavy hitter club for the discount of your mastermind member. And if you're not, then I'm going to post the link to the signup page in the in the Hangouts help I'll go and post in Facebook. There is a there is a page for those of you who want to take care of us want to take advantage of The special that we're offering, it's a it's a bonehead special you can't you can't say no, you you can but why would you? So there you go.

Awesome just to clarify though, because I know we're gonna get this question what's the difference between heavy hitter club and the mastermind and heavy coder hitter club is technical SEO spearheaded by Robin Marko Of course some of us might may linger and pop in appear you know and such but it's going to be primarily Marco and Rob talking about technical SEO stuff like just real nitty gritty shit guys. So that's what that is. And the mastermind includes SEO but also so much more right includes business building and you know, marketing and branding and all different types of marketing, digital marketing and holistic marketing and everything else. So there's, you know, outsourcing, management, all everything else that goes into running an operating a business, or a heavy hitter club is specifically technical SEO and How to monetize and get best results from SEO, that sort of thing. So I just want to clarify that.

Yeah, I think well, Marco, I'll let you put in your own words, but I think you put it best for the difference between each come in there because you want to well, like you're saying scorched earth with SEO. But if you're a business owner, if, unless that's your passion, that may not be where you should be spending your time.

exactly exactly. What if you're a business owner, and you're what's in your mindset should be growing your agency growing your business, SEO is part of growing your business. But you as a business owner shouldn't be in there, you should delegate you should have someone a partner via just whoever so that you can stay in the Semantic Mastery mastermind and grow your business, whatever business it may be. It doesn't have to be an agency. And at the same time you have someone with us in in the SEO part of it, learning the technical aspect aspects that are going to help you with with rankings. that are going to help you drive traffic to the website. It's all about entity. Right? In today in the Semantic Web, think about it. This is where it was going all along the Semantic Web of things, not strings. It's all about things. And there's nothing better as far as Google is concerned than a brand, then if that thing is a brand, and it's related to all of the entities that it finds under that niche, right. So this is what we're looking to push to people how this how this is happening, why it's happening, and how you can take advantage of it because we look for any, any and every loophole, an advantage that we can take out. We do. Most of the stuff we do, by the way, are not loopholes, loopholes, that they can be closed rather easily. And we've seen that happen time after time after time, but all is people said it was a loophole. But it's been a five year old loophole that hasn't been closed. So think about that. What what why, why you're concentrating on this. Like don't don't don't think that you To choose one or the other, if you're a business owner, you shouldn't, you should you should be. You shouldn't do both. And if you can't do both, then yes, you should have someone who takes care of the SEO part so that you can concentrate on growing your business.

This Stuff Works
Definitely. Good stuff. All right. Well, Hernan How you doing? what's what's going on? You? Look, you look good. You look excited.

Yeah, I'm excited. I'm excited to be here. It's hoody season, we're good, we're safe. I've been I've been working a lot like lately, you know, a lot of our business owners, they're starting to understand the power of digital marketing, they're pivoting. So you know, I've been doing some consulting for those for those entrepreneurs that they are, you know, that they're not letting things dictate how they're running their business, but rather, they're getting ahead of the curve. And I'm excited that, you know, we're helping business owners to achieve just that, you know, to achieve, hey, we all know that this is like some, these are weird times, but we need to get prepared. We need to be there. So it's, you know, it's really cool. It's really cool to be able to help some of these people out. So I'm getting Be Here

cool good stuff all right Chris last but not least how you doing man?

Yeah doing good here I'm not so excited this or not involved the Facebook stuff at the moment the bots in like with today's or not no so that means but like yeah like it's good otherwise you're moving on and I'll be back

nice all right yeah you need to get like what did you have was it uh it was like a box of roses The Terminator?

yeah pretty much it's awesome

all right actually don't pull out a gun on screen and pray freak people out but it'd be critical real quick just want to say for those of you joining us for the first time you probably a little confused but we want to say thank you and you're in the right place we're going to get into answering SEO digital marketing questions. If you're watching the replay you can always join us live at semantic mastery comm slash HD questions, ask your questions attend live, but if you can't we understand things come up. You can check out the replays on YouTube and Grab your channel so you get notified of those updates. Also, if you're an agency owner or a consultant, you want to get more clients, you want to grow your revenue, and you want to scale your team so that you can work less and earn more. Find out more about that at two x your agency COMM The membership, there is definitely growing. We got some great stuff going on. We just wrapped up the last of the training was out Monday.

Yeah, Monday. So there is a ton. I'm not going to go into the details of it. But there is a ton of good stuff, but it is all centered around those three central pillars, right, getting more clients growing your revenue and scaling your team. Right. That's what it's about. So if you're interested in any one of those, it's a no brainer. You put all three of those together. And it's kind of the rocket fuel for your agency rocket, if you will.

May I interrupt for a moment?

No, just kidding.

I just finished we finished week 12 which was a collaboration of of all of us, you know, that you're seeing on screen right now. And so, it was it was on Monday. We kind of Recorded

what we call insights from agency veterans. And so we each kind of spoke throughout the recorded webinar of us kind of just kind of having conversation about what we've learned over the last, you know, throughout our digital marketing careers, with Marco having the most experience or tenure of all of us, but you know, combined, we've got a lot of damn experience. And so we've each we each have our own businesses apart from Semantic Mastery. And so we all have and we've all experienced similar issues but unique to our own businesses. So we kind of really just spoke about, you know, what, what we would do differently if we could do it all over again, in an effort to help you guys our audience to not make the same mistakes or at least to recognize when something is occurring and a way to push through it or get around it or over it or whatever. much quicker, if that makes sense. So it I think it was really powerful way to kind of wrap up The 12 weeks of intense training and there's over 80 freakin videos in that course. So it's, it's definitely a lot more value than what we're charging for it. So I would encourage you guys to go pick it up.

Definitely. Yeah, and we've got some more news about that coming. We also added some little bit of additional, but there's gonna be some more information coming in next week about this and then I'll just drop a little hint. It's for those of you who are interested, and getting started. You know, you can start with 2xyouragency, that's fine. But for those of you who are just saying, Hey, you know, there's too many obstacles, or I'm not sure you know, what niche to choose, I'm not sure what service or vertical I should be working in. I'm not sure if I had the money or the capital to start consulting business. Things like that. Keep your ears and eyes open and we'll be getting with you next week. Also, for those of you who are more concentrated on the SEO side of things, besides the heavy hitters club, if you want to get step by step results from proven processes, then the battle plan is where you should be starting is generally where we tell everyone to start with Semantic Mastery. You can find out more about that a battle plan dot semantic mastery comm now what I'm going to say is we're going to have a brand new edition of the battle plan coming out and yet I would still advise you to go pick up battle plan right now, it's a no brainer. It's a just, I can't I don't want to say this on here, but it's a ton of bonuses that are included in there, you can get access to it now and it's going to pay for itself while we had one person pay for itself in 13 minutes, but for you, you can pay for itself and definitely like a week or two and then pick up the new edition when it comes out and keep the price low. It's an entry price that we love and that everyone else loves. We've had I think 13 or 1400 people get the battle plan, put it to use and get good results. So anyways, if you haven't yet, just go grab it and then the new edition will be coming out we'll have some good stuff involved with that. And last but not least, mg y v. If you aren't familiar with that, head over to mtv.co check out where you can get all the done for you services. If you're live today I posted on the page, the current flash sale we have going on with link building and the SEO field. You can save a bundle over there, but only for the next 48 hours. And if you're checking this out later, and you're wondering how you can find out about stuff like that, just go over to Mt. yt.co. Hop on the newsletter list and that's how you can get notified of good stuff like this.

All right, I think that's it guys. Let's dive into the questions.

Sweet. Grab the screen.

Marco. I posted a message in slack for you. Yes.

That's pretty cool. All right. Sorry, guys. Let me get into Okay, you should be seeing my screen. Is that correct?

Yep. Okay.

All right. Uh, get my bearings standby.

How Do You Exclude The SEO Powershield G-Site From Google SERPs?

Okay, all these questions came from the That's interesting. All right, a DC SEO says Thanks for answering my question last week, guys, I appreciate it. One last question. Before I worded the shield just so I'm completely clear, can I make sure that only my site appears in the SERPs, and the G site doesn't appear on the results pages? If you set it to no index, but I don't know why you would do that. Here's the question. Here's my question for you. Why would you not want to take up another spot in the search engine results in the top 10? Right? Every every asset that you can rank on the first page for whatever your desired keyword is, is another competitor that's not showing up on the page. So in my opinion, why would you ever not want the G site to also appear for your primary keywords or your entity search or whatever it is that you're trying to rank? It seems like to me that you'd want to have all 10 spots on the first page if possible. So a G site can absolutely and will often rank for your primary keywords. In fact, it will often rank right below the money site. Here's the thing if you're if you're I framing your money site pages, you theme mirror like we tell you guys to do. And you're I framing your money site pages in your G site pages and somebody lands on the G site, they're gonna see your money site page anyways, they could still submit a contact request form they could order you know, make a purchase, submit an opt in do whatever it is that you want to do right from the within the iframe of the G site. So why the hell would you not want it so that that would be my question to you. But yes, if you don't want it to show up in the SERPs, you could always set it to no index. I have no idea why you would do that though.

This Stuff Works
Anybody want to comment on that? And not only that, once we release the the cracking, we can't control it. We can't control the beast. It's gonna do what it's going to do and there's just no way to control it. Yes, you set it to no index. But as Bradley said, why would you want to give your your competition extra real estate space to compete against you? It makes absolutely no sense you can make last pages that are that are really neat, or you can everything that's above the fold with CTA that are attractive, and that will get clicks, they'll get action. You can get a video in there, you can get a whole bunch right above the fold. So so if you don't like how the rest of it looks, person isn't likely to scroll down, if they find what they're looking for, like right above the fold, they're not likely to scroll down. SEOs are the ones who, who tend to do that. But if you've answered the question, or the pain or the problem, right above the fold, they're just going to click and go over to where they need to go. So think about it that way. And no, I'll say it again. We cannot control the beast once it's released. It's gonna do what it's gonna do. And that's it.

Should We Add The GSite To Google Search Console Of The Main GMB Email?

Awesome. Fitz is up. He says, Can we or maybe also should be at the G site to search console for our main GMB email. Yeah, you can't I just I just typically add it to the Search Console, the same google google account that The drive stack g site were built under. That's typically how I do it. But you can always so so in other words, you know, whatever Google account it is that MGYB creates for the drive stack and the G site, I submit to search console within that Google account. Now if I want to still be able to, you know, view it or manage it, you know, look at reports and such from Search Console from the main GMB account that it's, you know, pushing relevance to then you can add that as an additional user. But you know, it's up to you. I don't think it makes any difference either one way or the other. The whole idea of putting it into Search Console so that you can you know, help with the index and such comments.

Should Different Website Properties Have Different NAP?

Okay, and up he says should different website properties have different n AP, name, address and phone number working with an Umbrella Corporation as multiple ecom website brands want to have SEO power shields for each individual econ property but worried about penalties or issues that may occur with shared or overlapping NAPs.

Um, you know, I don't know, because it's not a local business. If it's ecom, I don't know that, you know, NAP issues are ambiguous with NAP is going to cause any problems if you're not trying to rank in maps. That makes sense. You know, I'll let Marco take this one, though, because this is more up his alley than mine. I don't all I do is local. So I don't really know the best answer for that. Marco, what do you say?

This is one of those things is is what what is the what are one of the places where I look at the competition? First of all, what are they doing? Not not because I'm concerned about the competition, but just what are they doing? If they're national, they're global. How are they relating their entities and and if they have offices in other places, how are they relating those? you saying that you have different websites, but if it's all part of the same Corporation, if there's one Umbrella Corporation, then you'd relate those through the schema You can create all kinds of neat relationships through scheme. And it's one of the things that Rob is going to show in the heavy hitter club how to relate all of these so that it becomes just one big umbrella. Right? And under that umbrella would be all of the different offices or places, or products or services or whatever it is that you're trying to do to create all of these associations.

Yeah, because see, I mean, that's I would use organization or corporation, structured data for the umbrella company, right? And that would apply to each individual site as well, because it's all part of the overall organization or corporation, right. But then you could have like website schema, for example, not necessarily local business. I mean, you could have local business if you do have a GMB for each one, which could be part of the organization, right, but there would be individual locations, but for ecom I don't know that that's necessary. Again, I don't do ecom. So I don't know if That's correct or not, or if that would help. But you could do something like website schema for that if that makes sense.

So the organization would tie it all together. And that's what Marco was saying is, you know, when you have an entity, even if you have multiple divisions, or multiple locations, or different, you know, pseudo brands that are like the children, like child companies have a larger parent company, a broader parent company, if you can tie all that together through through the entity, all of them will benefit, if that makes sense. Because, again, you're talking about branding and the entity itself, even if they're separate, like divisions or sub brands and that kind of stuff. It will benefit from the overall organization that kind of ties everything together, if that makes sense. So, anyways, as far as the URL shortener go to mgyb.co, slash s, mg y b.co slash s, and this is our URL shortener now, there are different subscription levels. You could have a free account if you want it, but you get a lot of cool things with different subscription levels. And we've been using this for all the drive stacks URL shortening that we do for customers of ours, and everything else for what, a year and a half, two years now. And it's super, super powerful. And you can do a lot of really cool things with our URL shortener. If you have a paid plan such as ad retargeting scripts and things like that into the, the header for the redirect all kinds of really cool things that you can do password protect URLs and stuff like that. So I would go to mgyb.co/s, and use that. Anybody want to comment on that?

No. The power behind our shortener is incredible. It is. It ranks for keywords. And so it just, it's just ridiculous, as you said, Why you can do so by all means, if you want to use I only mean that's fine. Bitly Be careful. It's a 302 Google Firebase, it's also 302. It can be a 301 if you go through the trouble of making it a 301 redirect, but you'd have to figure out how to do that.

Yeah, and what's interesting is, is it's crazy. But oftentimes, and I've seen this happen with drive stack files, for example, the MG y b, the redirect URL will rank. And in the search results, the shortened URL will show even though when you click it it for, you know, it redirects to the actual Google Drive File. And it's really interesting to see the Drive files rank with the mgyb.co short URL, because typically, you don't you don't see the redirect URL in the search results, you see the target or the final destination, right? So it's very interesting to see that.

Can You Upgrade A Single Tier Into Multi Tier Syndication Network When You Order The SEO Power Shield In MGYB?

Karen says, Hey, there I had a few questions from last week, which, unfortunately, we're not able to get to So here they are. The SEO power shield syndication network. If you order an SEO power shield, it comes with a syndication network. However, I am assuming it's a single tiered syndication network. Yes, it is the branded network. But let's say I want a multi tier syndication network, is there an upgrade option rather than purchasing a full syndication network, since single tiered network already exists? Contact support at mgyb.co. And make that request and I'm sure I'm not sure, maybe Marco sure, but I'm fairly certain that we can accommodate that sort of a request, but it's gonna have to be a custom order as opposed to just something that's done through the normal channel. If that makes sense. Marco's that's something we can do.

Maybe I mean, we'd have to bolt on the the tiered syndication network to the to the already existing cynic. But But why would you want a tiered syndication network when tier one works just fine.

I mean, that's a good question. I would ask the same thing but maybe he has a reason.

So okay, I mean, a fine, right to support and then what Robin I'll do is we'll sit and talk about it and see if it's even worth it because the price that we might have to charge you may not make it worth it to you.

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Yeah, honestly, I don't think I mean unless there if you have a reason for wanting a multi tiered syndication network and then by all means do that, but I don't you know, we have been encouraging people to not use multi tiered syndication networks for blog syndication, because they're kind of a pain in the ass to maintain. However, if you've got something like RSS masher, which is Damon Nelson's product, it's really good for creating beautiful spliced feeds with like, it's really really cool you can you can create really cool custom spliced feeds and in use that to power your second tier networks so that you have multiple relevant content sources posting to those networks, which is what we recommend. And with something like RSS masher, it becomes much much easier to maintain multi tiered networks. The more manual method, which is how it had been done for four years, requires adding a bunch of relevant RSS content feeds to the second tier. triggers, which becomes a nightmare, because let's say that if all you did was add, you know, three additional arts, so you got your money site RSS feed. But then let's say you add three additional Khan relevant content feeds for each blog. second tier syndication network, right? So So if there's three of them, which is there are the way that we build them. So the first single tier is first ring, right, one ring, and then there's three syndication networks on the second tier, each being triggered by one of the blogs from the tier one network, right? So when I say blogs, I mean, blogger, Tumblr, or WordPress. But if you were to add three additional content feeds at the second tier trigger point. So for each one of those, you would need an additional nine feeds relevant content feeds that you don't control. And not only that, you have to set up a separate set of recipes or applets inside of IFTTT for each feed. So let's say there's 15 applets that you need to set up for each RSS feed that you add, that's an additional 45 applets per syndication network that you need to create, which in itself is not that bad. It's a bit tedious. But you know, once it's done, it's done. But the problem occurs when you don't have control over those feeds. And because of that, like things can happen to their site, the site that you're using the feed from, where it could have a you know, it could I've seen RSS feeds hiccup and they just spit out a shit ton of posts and it can terminate your have a lot of your syndication network properties terminate because of over publishing, I, you know, they're things could break. This is a ton of things that cause a lot of maintenance issues. And if you're just dealing with one project, it's okay because you know, you're only managing one project, but you've got SEO in your name up here. So I'm assuming you probably do client work or more than just one project. And so multi tiered networks become kind of a nightmare to too cumbersome to manage. When you're doing multiple projects. At least that's my opinion, unless you're using something like Like RSS masher which really simplifies that process, and adds a whole lot of control to even the input feeds that you create the super spliced feed from, because it has filters and all these other really cool things like it can actually strip out content from the feed. There's a code inserter, a code stripper, there's all kinds of things in there. So, again, multi tier networks are not recommended. Obviously, if you know what you're doing and you have a strategic reason for using it, then by all means, do so.

Have You Done A Test On Linking Your Money Site At The Footer Disclaimer Section Of Client Site?

Okay, next question. Disclaimer links. Disclaimer link on client sites. As you know, there is a long term practice for SEO web design companies to add a link back to their site in the footer. Yes, like the footer link section, right. I've recently been switching all of those links for SEO and marketing by brand plus keyword plus location with brand plus keyword plus location being the anchor text linking to my SEO company's GMB profile, and I've seen some big results from it. Have you done any testing related to this just curious? No, though, those are considered Wide links and I mean you know, I, I do put those often in client sites the footer as well, but I usually just link back with my brand name and I usually nofollow those links, I have not done any testing with them in years, just because it became kind of a you know, site wide links could work what had become a negative factor essentially, for a long long time and so I just got into the habit of the routine of just note just linking to my brand name, so big bamboo marketing and then know following the link so that it didn't cause any, like penguin issues, if that makes sense. But uh, but no, I haven't done any testing with it. It's interesting to hear that anybody else.

Well, it stands to reason right the brand plus keyword plus location by eliminating marketing because you don't need it. If you have if you've done your entity work correctly on your on your marketing website. then adding a link that's your brand, and the keyword and the locations that you creating that relevant For the bot, there's no reason why then it should pick up an algorithm, any type of algorithmic penalty, because it's what you're asked to do at the local level. This is how you're taught to associate everything brand, plus location plus keyword, brand. keyword, okay. That's what the bottom is looking for comes in, and it looks for this. So what it's picking up is all of that relevance back to your site, which is what we do really with our academy reloaded, except that we protected 111 layer out through the SEO partnership, the drive secondary site, right? We create all of our all the all of the relevance in there because we know that what Google is going to do is power it up, rather than look to to penalize it algorithmically. So if he's obviously getting results just from those changes, it works. It could stop working in the future. I can say anything that's working in Google could stop working tomorrow. Theoretically, simply because they decide to, you have to be careful with that type of thing.

Would You Get An Algorithmic Penalty For Using Generic Terms Too Many Times?

Okay, thanks Marco. The next question is from big Billy says anchor question, I have several product pages that I put a link to my category page for that type of product. I use the word here many, many times to link up to the same page, any chance I could get that page and algorithmic penalty or doesn't matter because it's a generic term now not for that. If you over optimized for a singular keyword, then that can actually cause problems, but something like that, but my question is, I'm not sure. Well, again, product pages, I don't do e commerce. So I'm not even going to explain why I wouldn't use here so much, but that shouldn't be a problem. I would try to use various keywords though. Again, I don't do e commerce. So I don't know what you're specifically doing. But I typically when I'm linking back up to you know, any sort of like a silo landing page or homepage or whatever, I try to just vary the anchor text with LSI keywords right. So synonyms for whatever my primary keywords are from. So for example, if I'm coming from a blog post about Tree Removal in a particular area, then I'm going to use some sort of tree removal keyword or variation of a tree removal service tree cutting service, arborist tree removal, something like that, to link back up to the landing page for that particular silo. But again, using a generic term like that it should, it's not going to cause any out I've never heard of that causing an algorithmic penalty, because I don't know of any SEOs out there that are optimizing for here. You know what I'm saying? So, Margaret, do you have any comments on that?

No, I haven't seen it. And in fact, when I do my interlinking, I use the generic terms a lot. But not only here, go here, more information, learn more, read more, all of that. So there's about 10 or 12 terms that you can use, and you know, you can spin those so that so that they don't appear that way. The same thing, right one one after the other because it can get as far as the user, it can get repetitive. And that's not something that that you want, you don't want the user to hear hear again, and again, here, here, here. And here. This is a, it's e commerce, I assume there's a bunch of products on there, all of them with here. So create variations simply for the sake of not boring the user with the same terms over and over and over again.

Yeah, and remember, you can also lengthen the phrase for the that you're going to use for the anchor text. It doesn't always have to just be a keyword guys, or if keyword phrase, it can be a longer statement, like, you know what I mean? So, you know, get, get more information about key word here, that could be an entire link. That makes sense. The whole, you know, short sentence could be a link. And what that does is, again, it adds diversity, but you still get your keyword in there without it being over optimized, and it makes sense to the reader or the user. You know, Because you know that the phrase itself is, is a call to action. Does that make sense? So there's a lot of variations that you can do to kind of add some diversity to that. That's cool. Go ahead. No, nothing. Yes, absolutely. Also question for Marco, I own our bias and RYS reloaded, and I'm about to get serious about it. Well, that's good. Should I even learn the original version or just drive straight in the ROI ASR?

Well, there's a lot of neat stuff by Dr. Gary in the archives. So I would say by all means, you need to get to the archives. But to get to the archives, first start with what's with what the most current training is. And that's whatever is in our academy reloaded. And please understand, we do need to update it, update that at some point because a couple of things have changed, not the power, power, the power that that we're generating doesn't change, and it's gotten even better, but there's a few things in there. That we do have to that we do have to go over. I'm glad mean, I wish I knew your name, come on the Facebook group and say what's up. So go through the training. We're still supporting after five years, we're still supporting the damn Facebook group. We're still in there answering questions. So come on in there. If you have any questions, ask away.

How Do You iFrame An Ecom Site If The G Site Has A Frame Breaker?

Awesome. Last week, Marco mentioned to iframe your eecom page onto a G site, but the new g site has a frame breaker. Is that true Marco? No, I always work in the old site. But I I'm quite sure that new g sites have iframes do don't they?

Okay, so maybe he has his terms mixed up. You cannot take the new g site and iframe that anywhere else. Right. It does have a frame breaker. But you can iframe on the new g site. There's a right insert embed code, right that does a What do you call it? There's an icon in there that allows you to iframe anything unless what you're trying to iframe has a frame breaker also.

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Right? Right. So your ecom platform may have an iframe breaker, but you are able to iframe pages into the new g site. That's and that's what I was. I always work in the old site, the GMB builders build the new site, but all the work that I do for theme earring and everything is always in the classic g sites. But I was gonna say, I know the new g sites have my pages I, you know, like the pearl trees and, you know, press advantage page and things like that all get iframe in there, so I can't imagine. The only thing I would assume that Billy is that perhaps your eecom platform might have an iframe breaker. So Okay, moving on. Bibi says Hey guys, what is the problem of duplicate content during syndication? For full text post? Is there a problem apply on branded network also, or just tier two and beyond? There's no problem at all, when you have it. That's the whole point of the attribution link below. If you your RSS feed should have, depending on what if what kind of plugin you're using RSS plugin, God forbid, you're using Yoast. But almost all RSS plugins now have an RSS setting that will allow you to inject an attribution link either before the content or after the content. And so when your plugin settings, you go in and you you code in the attribution link. And there's typically some sort of tokens in there like post URL, post title, site title, all of those things that you can tokenize your attribution link for so that essentially it will pull the title so what I always do is I always use the post title as the anchor text, and it links to the post URL. Again, those are tokens that you can code into the attribution code in the RSS plugin settings. However, if your RSS plugin settings don't have, if you don't have the ability to code in an attribution link, then you can do that within the applets inside of IFTTT, which just means you have to edit the app. It's really only count you really only Well, you should do it also for Google Drive. So like, your document sharing when you're when you read syndicate a blog post into Google Drive, and what is it Microsoft One Drive or whatever the hell it is. Those should also have attribution links. But really, it's your going to be your blogs, so blogger, Tumblr, WordPress, that you really want to make sure that you have the attribution links. And, and that's it, there's no problem with duplicate content, because you're, you're citing the original source. That's the whole point. And even if you weren't citing the original source, it's still not a duplicate content problem. duplicate content only occurs on the same domain. It doesn't occur off site if it did, then press releases would be toxic. And some press releases are toxic, actually, that there is there's no such thing as duplicate content anyway. Even even on site it I mean, all that's going to happen if the pages are similar, or the same what Google is going to do. And we've explained this before, it's going to start AB AB testing ABCD. However many pages are similar, it's going to take those, it's going to start giving an impression. And then it's going to decide which one answers the query the best. And that's the page, that's going to end up indexed, right. And in the active index, let's just call it versus all of the others, but you're not going to get any penalties. What you are going to get is warnings about duplicate titles and descriptions, so that you can make unique titles and descriptions. And the content can pretty much be the same. And then again, you're leaving out you're leaving it up to Google to decide which version of your page is the best for the query. Instead of you deciding on your best converting page versus all the other pages, look in Search Console, and see which pages are being served for the different keywords and you'll see exactly what I'm talking about. You'll see ABC ABCD you'll see that like if the pages are Very similar, you'll see four or five, six pages. If you're doing mass mass page built, you'll see even more. And Google will give give all of those pages impressions until it decides which one the best one would be. That's what they call keyword cannibalization. It's not really that it's Google deciding which pages was the query the best. So let's, let's end this duplicate content myth. once and for all. I actually saw a definitive guide to SEO by a company which I kind of respected. They have really good information. They put out the Definitive Guide to technical SEO, and they went into into duplicate content as if it could be an issue. And it can only be an issue if you're having all of these pages competing against one another to see which one, Google is going to rank. That's the only way that they can affect it. You're not going to get a penalty. You're not it. Nothing's going to happen other than Google. Know, it'll take Google, as long as it takes Google to decide which page is the best, you want to leave that up to Google, or do you want to go in, figure out which one it is that you want, and then rel canonical or redirect all of the other pages to that one page?

Yeah, go look, go search Google for canonical. And you'll see or rel=canonical. And you'll see that Google created that specifically for that reason, and that so that you can push credit from similar pages to whatever you want to be the parent or master page, so to speak. And that's to specifically address potential duplicate content issues on even the same domain. That's what canonical was originally developed for. And they came up with cross domain canonical, as well. And that's for canonical Ising, similar pages from other domains to a specific target, if that makes sense. So maybe I'm gonna I think this is the same BB that we've answered questions before, but we guys we're going to have to say this once again, and I can't assume that everybody knows this, but we don't Typically allow people or want ask people to post this many questions because it's just not fair to other people. So, because these are all around the exact same thing, and they're very, very short going to be really easy to answer, I will answer these guys. But come on next time just post a question or two, please and then allow some others to post and then post another question or two just because it's not fair. Okay. So the next question was, is there a reason why we should have REL equals nofollow on attributed link on the RSS items? No, other than a lot of the plugins that there are SEO plugins, when you code in an RS an attribution link, they're going to automatically apply a nofollow tag to it. And unless you want to go in and actually edit the plug in code, which I used to do with Yoast years ago, but every time Yoast like I would go in and into the plug in code, right but and actually edit the plug in code to remove that REL equals nofollow tag to the RSS attribution link. However, every time the plugin updated, it would, it would update that code. didn't have to go back and edit it. And you can imagine if you have more than just a couple of sites, how how much of a pain in the ass that was, so I just stopped doing it. I don't even care anymore. If we can make it follow great. If not nofollow will is good enough. It's just it's a it's a, it's a, you know, an efficiency thing. Right? That makes sense. It's it's just too difficult to go in and edit plug in code. However, if you got a plug in code that will allow you to put in a follow link as opposed to and it doesn't automatically apply the nofollow tag then by all means, do that, which by the way, if you code it in through IFTTT, then you it will be it will be a follow link as long as the blogs or the syndication point provides follow links but many of them are nofollow links anyways. Okay. The next one was why should you use spintax? Why should you spintax the attribution and the after text post when syndicating RSS, it just adds diversity to the attribution link. So it makes sense right? If if you if you can add spintax to the attribution link text that you're, you know, in the plugin settings like our plugin does, then it just adds diversity so it's not always the same exact line right on every single post that gets syndicated out but that's it's not a problem it just adds some diversity if you if you have that functionality use it if you don't have it, don't worry about it. Okay. Why you have limited the RSS plugin to only five posts. I'm not sure what you're talking about. Chris has an on he's the one that developed our pup but there should be settings to be able to adjust that. And also it's not the RSS plugin typically that does that go into your WordPress settings go to WordPress admin area, go to settings, reading and then take a look there and right there is where you should see how many posts show in the RSS feed. And that should be the set that should be where you adjust that setting not necessarily RSS plugin. Okay. Is the RSS plugin just for adding spintax functionality now that well, I can't tell you unless you're in the mastermind the mastermind plugin adds a whole RSS plugin which is only available in the mastermind it's free to mastermind members it has a lot of additional functionality I you must if you're talking about our RSS plugin, but the free version I can't tell you because I haven't used that five years no shit so I don't even know what the dashboard that looks like. Does anybody know here?

No, no cuz I only use the Pro.

Yeah, the pro version which is in the mastermind is it adds all kinds of additional functionality like it allows you to republish old posts it allows you to add hashtags and all kinds of cool stuff that Chris coded into it but um again that's that's the pro version which is in the mastermind I don't use the free version guys. I just there's really no reason for me to so I can't tell you what that even looks like. I'm sorry about that. Two k says. How do you guys use AWS site? Yes, Amazon s3 bucket for the ID page. Why is that two site? Well, a couple reasons one, to siphon some authority from Amazon to because it's an Amazon domain, which we can just fucking hammer with, with kitchen sink, spam and everything else we want to throw at it. Number three, because it's just an HTML page that we upload because it loads really fast. And we're going to, we load it up with our iframe stacking that we do the the infinite loop, right, the infinite entity loop, the mirror and mirror picture and picture that never ends. That's what we do. And those pages, trust me when you build out an ID page, the way that we do it. And then go back and even add in some additional things, it will literally break your computer, if you try to load it. It takes so much cash because so many iframes are trying to load and it will overwhelm the cache or the memory on your on your on your on your PC. I know because it's locked up mine many times. And remember guys that Id pages aren't supposed to be for public consumption. In other words, they're not necessarily something that you want to rank or anything else, it's specifically for the bots. So it doesn't matter if it's going to lock up your browser because how often are you or you or anybody else going to actually visit it? So but there's a number of reasons why we use that Marco, you could probably name a few others.

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No, no, I mean, you name the main month. The main purpose of that is to create another property in another powerful domain for the entity loop. So it goes to however it is that we do it. That's how we do it. And we just add another we could add more, but more isn't necessarily better that there's diminishing returns on what that loop will bring back. I think we've tried others and it locks it up even with with as much RAM as I have. Yeah, it'll lock up my computer and I have tons around.

I got 3232 gigabytes or whatever, whatever it is megabytes, whatever the hell it is. And it's in it'll lock machine right up, man. I got 64 and That's ridiculous what it is. Yeah. But anyway, the main reason is power and an additional place where we store our entity information so that the bot can come and pick up some more somewhere else. Just following the breadcrumbs. That's all it is.

Yeah. It's interesting because one of our mastermind members, Darrell had shared with us one of his entity stacks that he had entity loop stacks that he had created was like an ID page, essentially. And it was freakin insane. I can't remember it as something like, I don't remember, I'm just gonna throw a number out there. Because it was ridiculous. Like 30 freakin iframes in it, like, it was just it was nuts. And he was like, careful. Make sure you got everything else shut down when you click this link. It was funny. But it's, it's pretty cool. So the next question was, could you not just a part of the second half of that question was could you not just use the Google site with all the embedded stuff and put that in the schema, or is there a reason you don't do that? Yeah, let me just explain why. The last question from today we do use the G site,

we do it right and we embed the idx page in the G site right. So and the and the G site gets embedded in the idx page. Hence the mirror the entity loop, right. Infinite entity loop. The second or the next question was one more question when I order a press release from MDB. Do you guys create the press advantage new newsroom page? Yes, yes we do. Okay, so you will get the benefit of that. Nathan says I saw your post today marketing the SEO location shields is that the ROI stack extension you have been working on launching No not yet. The SEO location shield can also be utilized for brands or adding a second location under an already established brand with the syndication network. Already have an SEO shield for my brand. I need some created for inner service pages. I'm trying to rank well The location shield is if you like, and market will correct me if I'm wrong, but the way because all I do is local, the location shields for me as if I have multiple locations for a particular brand. So for example, I'm working on a tree service project and the map that's making available to the public to the mastermind. I'm doing it as essentially a live case study, by the way, my mastermind webinars tomorrow, and I've made a lot of progress on that. So those of you that are in the mastermind, I'll be sharing a lot more about that tomorrow. But anyways, it's it's, it's a new brand with several GMB locations that I've already established but I'm rebranding from an old an older brand to the to the new company that because I got a new service provider anyways, so I ordered a SEO power shield for the main brand. In fact, I was working on I'm working on, here you go take a look. Here's the entity assets here. I'm working inside process street developing that stuff out right now. So you can see the SEO, I'm not going to click into there, but the Seo shield would be there. And it's the same thing as I'm actually working through developing the process out so that my team can can do that for me. And so the primary brand is associated with whatever top level keyword is, in this case, it won't have a location associated with the top level keyword in the brand, because I want to create that as like an organization. In other words, and then all of the individual locations, which will be built on inner pages inside of the main site will each get its own location shield, which means it gets its own g site and drive stack that are optimized for that particular location. And it'll have an ID page as well. But then they get basically placed underneath the primary branded ri ri S Drive stack. Does that make sense? So in other words, each location shield the ri s stack becomes an inner folder of the primary entity stack, if that makes sense. And that that way is that Don't have to build the ID page for each location. Each separate location drive stack is optimized specifically for the market level keywords plus the location, look at location modifier for that particular location, and then the ID page, which is unique to each location as well. But all of that gets placed under the parent main entity stack. And so that's that's the way that I do it, because all I do is local. And so that's how I think of location shields, although I'm sure location shields can be applied to other stuff other than local. How would you do that Marco?

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And why would you want to location shield for something other than local?

Well, there's the answer then.

So Nathan, that's hopefully that makes some sense. If you have, you know, multiple locations, that's what you would want to do. If you have inner service pages, then those would just be expanding your current drive stack. You wouldn't need a separate idx page and a separate drive stack built for a particular service page. You could just clone Which you currently have, and then optimize, like, edit and that's, that's something that we will have available soon and MGB that's the entity or the drive stack expansion service, which is coming soon. Marco, did we have a time on that yet?

No, we just asked the developer today and he's still working on it.

Okay. So hopefully that makes some sense Nathan

Would It Be Okay To Use A General Location Of A Nearby City When Doing Schema For Service Area Businesses?

Troy says hello when doing schema for service area business address lat long and don't want to use exact address because trying to rank a nearby bigger city can should be okay to use more general location of a nearby city like city state. lat long Okay, um, you know, you can you can omit? Well, not necessarily, I can't remember if it will take it or not, if you like if you were to go to local business schema, for example, and right here where it does say geo coordinates lat long, you might be able to just remove that from the code and then go try to validate the code in the structured data testing tool and see if it still validates. I know I was like, for example, I was just talking about this tree service project I'm working on Well, the primary domain isn't, I don't want that associated with like the homepage. I don't want that associated with a particular GMB because I want all that I want it to just be brand and keyword. And so I still have structured data for that. But because I don't want, I still have local business structured data, but I don't have an actual street address. I just have city state and zip, and then the Latin long, but I was able to omit the street address and still have the local business structured data validated in the structured data testing tool. So I was able to admit that so that I can still have local business structure. Well, there's organization Plus Local Business structured data, even on the homepage, which isn't associated with any particular one, one specific address, if that makes sense. So you might want to be able to just go in and actually Edit the latitude and longitude out and see if it will validate. Otherwise, I don't know Mark, what do you say? I don't know that I would want to use a generic problems, right? I see potential problems, because he's talking about a local business with a business centroid, the centroid being the point where the business is and and we'll extend in a radius from that from that is the center of the business in relationship to the radius. Correct. So Google has that, because you went to the pains of verifying and Google verifying your business, you not have a pin. Google knows the exact location of that pin. Now you go and you submit structured data, which is directed directly to Googlebot. Googlebot comes in crawls and you have different geo settings, different latitude and longitude. Now is that in and of itself, going to cause a problem? I don't know. I haven't tested it but Essentially, it could be a problem, right? And I don't understand why you want to do that, instead of extending your central, I try to trick the bot.

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I agree. Instead of trying to extend instead of trying to extend the centroid and creating that relationship between the business centroid, and the area that he's trying to target, if you create that relationship, that's gonna work a whole lot better than trying to trick the bot into seeing different latitude and longitude for your business.

Yeah, I agree. Here's what I was showing, though, just in case you wanted to test that is that part of it right there, into that comma down there. I know, it's probably hard for you guys to see. But if you were to eliminate that section right there, and then try to validate the code once the rest of the code was fleshed out, it's, I'm assuming it would validate but it might require the geo Latin long, I've never tried to omit that intentionally. But you could try it and see if it validate, but I agree with Marco 100%. There's, in my opinion, there's really no need to do that. I don't know why you would want to do that when actually you could just use Is the the specific that coordinates for where the business actually resides where the physical location is. And then through your content, your silo structure and everything else you can tell Google what your service areas and that's, that's what my Tree Service case study that I'm doing in the mastermind is going to be demonstrating is how through just blog posting through silo structure which simple silo structure not even complex silo structure and just blog posting, and then theme mirroring and interlinking correctly, that we can get significant results for a very large service area even with only one GMB if needed. I've got multiple GM B's but we're expand for this particular project. We're expanding south in Virginia, from where the central location is and all of the southern areas are going to be strictly organic rankings. All of the northern areas have already GMP s. So that's how we're going to kind of set separate the two Two different tests on one site for one brand. Some are going to have GM B's the rest, all the southern locations are going to be strictly organic. And and I'm going to be demonstrating that in there. So I agree with Marco. I don't know why you'd want to trick the bot when you could just expand your area. So, okay. All right. That was a good question though. Troy says, Hey, same goes with GMB images. geotag. Can general bigger nearby cities be the default instead of the exact business address? city state? Yeah, well, that's, that's what we teach in local GMB Pro. Right. That's how you expand the centroid is you start to upload images that are geotagged for a larger service area. So that's, that's, that's exactly what we teach in local GMB Pro. So that's different than trying to tell Google through structured data, the latitude and longitude of where your business is, when it's not actually where your business is. That's that's a lot different when you're uploading images from a larger broader service area. So let's say your account takeover, right like In other words, its service area business. So again, comm Tree Service contractor residing in Culpepper. Their business physical location is in Culpepper, Virginia, which is where I am. And let's say they're they go to Fredericksburg, it's 45 miles east, and they do a job out there. They take photos of on that job from their phone. Geo Data is, you know, Latin long and the EXIF data is all part of the metadata of the image. They can upload it right there, from there, on the GMB app from their phone to the GMB profile, and that starts to tell Google Hey, their business might be located in Cole pepper, but their service area does go to Fredericksburg. And here's the images with the Geo Data to prove it. It takes time. It's not like you're going to upload a couple of photos and all of a sudden you're going to pop in adjacent cities in the maps pack. It takes consistent repeated effort, but you can do it Mark has proven that many many times. So, okay. We're almost done. Cool. Oh, it's five o'clock, right? Realize that that hour flew by. So Aaron says is Google once again posting reviews? I lost five reviews this last month. Does anyone know if Google will display those reviews? Are they last forever requiring reposting Thanks. No, you know, I don't know the answer to that. Except that I know what your mean, new reviews are not showing up. But I i because I left a review. A couple of reviews myself for other businesses that aren't are not showing, but I'm assuming that when they do when Google lifts this, whatever restriction that they will publish, but I don't know because I don't work for Google. Do you know the answer to that Marco?

I have no idea if they will republish the ones that you lost. I know that they're, like opening it back up slowly that there was a GMB email that went out. I don't know if you got that Bradley with it where they were mentioning that reviews were back and that they will be opening up other things. Slowly, I don't know. I don't know what they did. I don't know what they close and I don't know what's going to happen from that. They're,

yeah. Yeah, Your guess is as good as mine. So, Alright guys, it's five o'clock. Sorry if we didn't get to all the questions mom, it looks like we missed one of yours.

I'm so sorry about that guys, but we'll catch you all next week. Remember mastermind members. I have my webinar tomorrow. So we will see you guys there. Thanks for hanging out guys. Bye, everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 282

By April

Click on the video above to watch Episode 282 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Hey, everybody. Welcome to Hump Day Hangouts. Today is the eighth of April 2020. And this is Episode 282. I actually can't remember this. Do you guys know if there's a word for like numbers that are the same backward as forwards? Because I know there's a word for it. But I just thought I'd get awkward right off the bat and get this. Get this out of the way. All right, nobody. All right. Well, let's keep rolling on. We got some good stuff for you coming out. We do have a few announcements. I'm gonna say hi to the guys real quick. So let's get started with that. I'm going to switch things up today. We'll start at the bottom of my screen. Chris, how you doing today? Doing good. Have you noticed quarantine humped is special?

It is I think everyone's a little loopy or this is definitely a little bit more energy good or bad. It's still to be decided. But yeah, I don't know. We'll see. How about you You used to arrive in there? Yeah, like you actually good. Like we got the curve. I think we have had like, I don't know like 250 cases or so.

As at least below 300 new cases a day so we on the good pass. They're already talking about like opening things up again and stuff so can't complain like I'm looking forward to.

Adam: Cool. Marco, how about you? How you doing today? It looks relatively sunny.

Marco: relatively. ah the West has decided that it's not going to show its face yet so we're still waiting unfortunately. You guys it's still warm and sunny in Costa Rica. I don't know about the rest of the world but at least here this is what I get every day. It'll turn soon you'll you guys will see you won't be able to hear me speak from from the sound of the rain hitting the the roof. Other than that, things are good. Still in quarantine. I don't mind can always find positives and in all the negatives I've been really productive. I know that putting out a whole bunch of software improving our WordPress plugin. It's available only to mastermind members who donate to Marco's charity. Other than that, things are great now. I'm not really a complainer. I only complain about Google giving people misinformation. That's when I get upset.

Adam: Fair enough. All right, not about you. It looks like it's already the dead of winter for you like you're gonna friend. It's

Yeah, it's a hoodie season starting the hoodie season. That means I get my ass get to freeze my ass for the next couple months. Other than that, man, it's good. It's good. We're healthy. We're good. We're safe. So this is good. So let's get that's cool. So I've been seeing you know, like everybody, you know, you click on someone's stuff, like, I know my mother-in-law, who maybe is watching have to hang out. She watches this sometimes. And she's clicked on her stuff. She's like, Adam, I see your ads all over the place. And I'm like, well, like take credit for that. But that's mostly her not but yeah. Yeah, I saw you were you were having a course about ads. Were or what are you running right now? I'm just so busy. Yeah, so basically, you know, like I'm trying to help so there's a couple things that I think that they're going to be like super in demand over the next couple of months.

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One of them being SEO, you know, because a lot of businesses are pivoting from offline stuff to online stuff. So one of the things being SEO so you know, you're in the right place, if you're watching this and you want to repair another thing is going to be copywriting and other things is going to be email marketing, which is what you're doing. Another thing is going to be definitely media buying. I'd be trying to help as much people as possible and then yeah, creating a little bit of offline presence as well for the brand mostly because ads are so cheap right now. And it's a good opportunity to invest in building your brand. So that's basic definitely.

Well, that's awesome. I know no one's got training in Bradley's got local training especially. I mean, it applies beyond local but if you are part of 2xyouragency to 2xyouragency.com. You can get access. There is a limited offer or a one time offer if you join 2xyouragency to get some of that additional training at a Real Steal we made it really cool price for people took action and joined to 2xyouragency with that said since I've talked about them but haven't introduced them. How you doing today brother doing great man is to kind of back back up with Hernan said even Google ads are a lot cheaper right now. I set up a cold traffic campaign yesterday with for you for with the YouTube video. I'm running the test in the mastermind trying to rank a local landing page with nothing other than the SEO location shield, not even the full shield and then relevant traffic using Google ads. And that's it so no other SEO work done to it. And so I set up a cold traffic campaign with four YouTube ads yesterday and or I guess it was two days ago. And it's already you know, received close to 1000 views on a $5 per day budget in the view the average cost per view is two cents, which is crazy for cold traffic. Usually it's around somewhere around 18 to 20 cents ish in that neighborhood for these type of campaigns, and it's two cents. So that's incredibly inexpensive guys, I encourage you to do what Hernan said. And that is run some ads right now while it's cheap.

So if you're not good at ads, right, now's a really good time to start playing with them so that you can get better at them while they're very, very inexpensive. Yeah, to add to what Brad just said real quick is that there's there's two things. Number one for everyone that watches a YouTube video, you can build an audience, right? You can build an audience of people that watch a YouTube video, you can do the same with Facebook. So basically, what you're doing is you're building audiences at a discount right now, and have in mind that this is an elections here in the US, right? So and, you know, big companies and political parties, they have a budget, and they're going to spend it they're gonna spend it either in like 12 months, so they're gonna spend in six months, so November, September, October, November, December provided that you know, everything gets back to normal, we're good.

October, November is going to be like super, super like there's going there, there's, we're building, we're seeing how a lot of pressure like budget pressures being built, because a lot of people are not able to spend right now. So they're going to double the budgets in over the next six months. So this is the time to advertise. This is time to get good at it, because everything's so expensive. So I just I've seen cpms, which is what the network's charged us to advertise dropped by 50%. So that means that if we add our hundred dollars a day budget, that means that that doubled you know, as of now you're getting a $200 day budget. So it's pretty cool. I'm really excited about that. We're definitely you know, on the offensive when everyone else is kind of retreating or trying to you know, grab that market share. So recommend you do it too. Nice. Nice and we talked about to your agency a little bit nice definitely for people. In general, you can come in if you don't have clients, but we highly recommend if you have a client or you've had a client for you understand at least the basics that you can then take it and scale up from there. You know, if you want to get more clients who want to grow your revenue, scale your team, then 2xyouragency is the place to go. We are going to be having a webinar coming up, hopefully next week, if not by next week. It'll be out the week after that, for people who are more interested on Hey, how do I get this started? You know, there's a lot of hurdles. And I know that there's a lot of training out there, you know, that's like, Hey, you can come watch this webinar most tell you the one weird trick to you know, to getting clients like, Well, guess what, it's not one weird trick, we know that there's more than one hurdle for everybody. And we're going to cover a lot of this, the common issues, as well as some other ones that come up, especially in our industry and digital marketing. To help you get started, whether you want to have an agency or you just want to start consulting, maybe you know, you've realized, hey, maybe I need to do this on the side, or you're kind of dipping your toes in as you're starting to transition away or you want to transition away from a job. So that will be coming out soon. We'll definitely let everybody know about that. In the meantime, of course if you want to get step by step processes, with everything for new websites age domains YouTube channels so much more you can check out the Battle Plan and battleplan.semanticmastery.com. And for all of your done for you services whether it's syndication networks link building press releases our west drives tax everything else head over to mg y b.co. That's it guys. I think that's about it unless we got last minute announcements looks like we got a ton of questions today. Yeah, I imagine is because everybody's home with little to do but think about, you know what they can ask you. So that's good, though. That's what that's what these are for. So yeah, let's go ahead and get into it, guys. I'm gonna get one. One last thing.

Actually, seriously, everybody here like who has little to do with us?

I'm sorry. Does anyone of us have little to do right now? got more to do right now to me, like literally like you're working like crazy. Yep. Yeah. There's no you know, like that, like

Hernan said last week I guess he was I've been preparing for this my entire life.

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Alright, let's get into this guys and forgive the hump day hangouts means that we got going on over here anyways.

What Is The Best Way To Syndicate Main Target Pages Through The IFTTT Network?

All right starting with Justin. What's the best way to get our main target pages syndicating through our IFTTT network since the RSS feed only triggers or feed trigger only has posts? A WordPress plugin? Yeah, there's one called RSS includes pages. I haven't used that plugin in a long time, though. But yeah, you can check it out and see, I don't know. I don't know if it's still there it is right there.

So RSS includes pages. It was just updated a month ago. So it's probably it probably still works. I haven't tested it in a long time, but that's how I used to use it. And look, there's a pro version for 10 bucks. By the way, this is the same developer as the republish old posts, right, which I've talked about that a lot. Let me pull that one up too.

Because that's the same developer. I just noticed that and what's cool about these is, and the reason I'm telling you about both about this one to republish old posts because you can use this to automate republishing stuff that's already been published on your on your site. So if you're using the RSS includes pages plugin, I'm sure it integrates with this so that you can also republish old pages in the pages RSS feed, if that makes sense. You see what I'm saying. So if you connect already public like an RSS feed with already published post to a network, it's not going to syndicate to that network, it only will syndicate for new posts detected in that feed. So the same would go for an RSS include or a pages feed and RSS pages feed right. So if you connect the install the RSS includes pages plug in and then connected to your syndication network. It's just it's not going to automatically syndicate all your pages. It's not it doesn't work like that. So that's why I would also install this one republish old posts, because then you can set parameters as to, you know how often you want them to republish like so for example, you could have something republish every six months, or just once or whatever the case is. And what's cool about the republish Old Post plugin guys is they've got a pro version, it's less than $10. And it looks like which is worth it because it gives you a hell of a lot more functionality, by the way, for less than 10 bucks. And the same thing it looks like for RSS includes pages, same thing, they've got a pro version. So I would check that out, if that's something that you want to do.

And that makes sense for older sites, maybe if you didn't, weren't thinking about syndicating when you were building the site, that kind of stuff then it makes sense to maybe do something like that. He has no post. That's the whole point behind this because I remember this from dealing with this in Facebook. He has no posts or he has pages and he wants to syndicate pages. But how many pages does he have to syndicate? Is it even worth the time to go through all that to syndicate? I don't know, four or five pages, if you have hundreds of pages, where you're going to silo and support categories, and with other pages and all of that? I then totally but I don't see what if you have a five or 10 page website, how much that's going to help because no point behind the syndication network is to publish content on a regular basis.

Agreed.

But you know, it's something that he could do going forward is published posts on a regular basis to that site. But in the meantime, syndicate existing pages if, if that's what you desire to do, Justin, so check it out.

Do You Only Need To Add The Money Site URL On The First PR?

Nathan's up, he says in Local PR Pro, you suggest including a link to money site URL, either brand anchor or naked URL? Do you only link to money site URL on the first PR then after that you don't link to money site anymore? I can't imagine it's helpful to link to the same money site. You're on every PR Yeah.

Why I don't remember ever saying link to the same money site URL, the same site URL, I said link to the money site, which if you're publishing content on a regular basis, why not link to new content? Right? Isn't that an excuse to publish a press release when you publish a blog post, you could use publish a press release, announcing are highlighting showcasing the blog post. Right and that's exactly what I talked about in the update webinar. Which again, you can find it on the at the MG y v.co. Store. If you click on webinars, you can go to our YouTube channel, you can search for PR press release SEO or PR silo stacking, whatever, you'll see that update webinar that we just did a few months ago. And it talks about using it was the update for local PR pro but we made it public which was for press release stacking. We do it in silo format now. And the way that I do it is the same like all my bloggers handle it now but what they do as they publish a blog post, then they publish a corresponding GMB post that links to the blog post, right. And it's basically promoting the blog post, then they publish a press release that is promoting the blog post either by linking directly to the blog post or linking to the GMB post and then linking to the previous press release in the same silo. And then linking to if we want, we link to any other branded tier one entity URL, if that makes sense. So again, it's not linking to the same money site URL. It's linking to the money site, but it's linking to different blog posts or it could be different landing pages, anything at all. I didn't say link to the same page. I said link to the same money site. So there you go.

 

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How Do You Make A GMB Page Visible From Page 3 To Page 1?

Okay, moving on. DC SEO says Hi Guys, can you tell me exactly what I need from you to give me my site to push it needs to make it to take it from top of page three to page one. It's four local service and I'm looking to dominate my local market. I was looking at the shield is that right? Same question for my GMB page which you recommend to make it more visible. Yeah, the SEO power shield set which includes the syndication network, drive stack, g site, and Id page, impressive Vantage organization page, everything gets all tied together. And then from there, it's just a matter of link building embeds and link building to your tier one entity assets which include basically your SEO shield, but you want to include all your GMB assets in that as well which when you order the SEO power shield. There's an entire section for all your GMB info.

So that's basically it and then you know, publish content regularly and consistently both to the money site if you have a blog and to the GMB which is exactly what I just talked about my bloggers. Kill three birds with one stone one blog post, creates a blog post GMB and a press release, so GMB posts in a press release.

So all three of those get done with one blog post, they draft, one blog post and in from there, they create the GMB post with just a snippet from the blog post, then they go into, well, I have my impressive Vantage account, but if you if they were ordering through mg y b, it'd be the same thing. They go to MGYB and order a press release, and just link put, put in the order description, please write a press release to promote this blog post and then put a link to the blog post. And that's primarily it if and then from there, it gets the you know, the press release riders takeover. So it's very easy to do that way.

And that's an irrelevant traffic to but on a purely SEO basis, just the SEO power shield and then publishing content consistently, regularly is what I should say and then link building and embed gigs to your SEO shield your entity assets, which includes your GMB stuff. Comments, guys, I would add to that make sure that the structured data is right. And that the homepage is right. Yeah, and that your entity is not ambiguous.

This will help all of that as well. That's a good question. Oh, excuse me.

Would It Be Okay To Syndicate The Same Blog Content To GMB Then Back To IFTTT Via GMB To Zapier?

Fitz is up. What's up, Fitz? He says Good day, gents. Thanks for this platform where you give real world actual answers if you syndicate your blog through IFTTT then send a snippet of the same blog through your GMB. Then back to IFTTT via GMB to zap to Zapier is that bad idea? Would you recommend to write city pages?

Thanks and Marco's charity link please. Okay, so Marco, he wants to charity link again.

It's already on the page. Okay. And then back to IFTTT via GMB to Zapier is that bad idea? Well, not necessarily. I mean, you know, here's the thing, my curators, my bloggers curate blog posts on the money site. So they're curated posts. Well, GMB posts have a 1500 character limit, unless that's been lifted recently, which I'm not sure if it has or hasn't. But that means, you know, typically for blog for GMB posts, my my bloggers would just grab a snippet of, you know, like the opening paragraph, for example from the curated blog posts that they're going to create a GMB post from. They'll use the same featured image which if you're going to be creating GMB posts, you might want to have a different image because otherwise the same featured image gets posted. You will see that that's very apparent when you look at it. You'll see you know, two posts with the same image on the web 2.0 sites. But yeah, the post itself isn't an exact duplicate on GMB as it was on the blog post because of the the character limit restrictions. Right. So it's really like a snippet in the GMB post that just says, you know, here's the idea of the post, read more and it links to the blog post, right. So in that respect, it's still unique, and if you use a different image in the GMB post than you do as the featured images and blog posts, then it It shouldn't be any problem. That would be my recommendation.

Okay.

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Who Would You Recommend To Write City Pages?

Who would you recommend to write city pages? Well, I mean, I don't write city pages anymore. I do everything through blog posts now, because of the way that I do locations based silos, which I can't talk about here. But I use tags to create location based silos, not your typical or traditional category, silo structure, category posts, silo structure, I do everything with tags now for location. And so those become posts. So all location pages now are actually posts and they're just curated posts. My VA just curates just like she does any other blog posts, but they're optimized for specific location plus a specific service.

So I don't recommend anybody for writing city pages other than just find a good writer and you should have a good writer on your team fits for as long as you've been doing this and coming here and asking questions. So I would just find a good writer.

By the way, just so you guys know this is a source that I've been using recently for some articles outside of curated stuff. It's called crowd content com. They've got a really good platform. A little bit pricier, but I found the articles from here are so much better. In fact, I'm not going to give you my writers name in here, but I hooked up with a guy in here that I send all of my articles to now directly to this guy. Because he's really really good. For example, when I'm writing, getting in depth articles written for landing pages, so top of silo stuff, I'm getting between 1500 and 2000 word articles now, for top of silo stuff, and I'm paying 12 cents per word. So you know, 240 bucks for a 2000 word article, but it becomes, you know, the top of the silo which is the most important thing and so I think it's worth it. So they and again, that's, he's, he's considered an excellent writer or whatever, inside there. There are different levels and things But anyways, check it out and they've got some automation.

Like you can you can actually you know, hire a writer to write a blog post a week or something like that and there's a, it connects to WordPress, all kinds of stuff. It's a really cool system, Crowd Content. Check it out. Anybody want to comment on that?

Okay.

How Do You Get A Knowledge Panel For A Real Estate Business?

All right. Um, Omar, thank you for the value to provide on Hump Day Hangouts. My question is What did Bradley do to get a knowledge panel for keyword related to his real estate business? I strengthen the entity, structured data, SEO shield. And then I ran relevant traffic to my entity, right to my basically to the landing page or any of my entity assets. That's all I did. 100%. I swear, that is all I've done. And you can do the same thing in pretty much any industry if you strengthen the entity enough, and then run enough relevant traffic to it. It was that's what remember no, Marco can explain his way better than I can. But that's what the original RYS drive stack is for. It's about creating that brand association with your primary keyword. That's what we do when you buy drive stacks from us. Like an SEO power shield for example, it's for us to create that keyword association with for your primary keyword with the brand. Then if you want to theme mirror and silo your drive stack, then that's where like the location shield would come in because that would be for like individual locations or you could mirror folders inside and then like, you know, create the silo structure mirror the silo structure do you have on your site, but the primary drive stack is to create that association between the brand name and the keywords. So that's step one.

And then step two is relevant traffic that engages with the entity. So what what does that mean? It means land on the page and interact with the site or complete the conversion goal, which in my case for the real estate business is people either clicking the tap to call button, which is registered through Tag Manager and Google Analytics and Google conversion tracking. So Google is aware of the conversion goal being completed or completing the property assessment worksheet, which is basically a contact form and submitting that. And all of those things are really strong signals that will cause that brand Association for the primary keyword. Marco take over please. Yeah, I mean on a knowledge panel is drawn from from several different things.

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Google goes out and tries to find anything you can about you. You being your let's call it your entity, your whatever it is that you're doing on the web, your thing on the web, so Google will go out and pull all of the information that I can from all of these different sources. There's some that are more important than others. And getting all of this information together is also really important. Getting all getting these mentions, which is what we do. I mean, we do it through our T1 branded, where we're in the more important web 2.0 and social media platforms that there are. So there we associated through our through our structured data. We feed the bot the information, we loop the bot and organizational information then we reinforce the information with something like Press Advantage and that media center where all the organization information is there. And that Google starts recognizing the trust and the authority and all of the relations. Above all, of course, it's a semantic web, all of the semantic relationships that you've created for your thing on the web. So it's not just about Wikipedia, although you could do it with just Wikipedia, but it's very difficult. Alright, so I call it like this. It's almost impossible for Joe to get into Wikipedia, because there's nothing to back up joe the plumber. But Larry, the cable guy can get into Wikipedia. Because you and I were talking about comedian, actor, the guy who wrote those stupid Christmas songs? All this stuff coming together is what creates this not as panel. So yeah, branded searches will, of course, influence all of this, but get giving Google as much information as possible about your entity is what actually brings us all together. So you can have a knowledge panel about your thing. You're trying to become the best answer for the entity. For example, with Bradley, it's in the sell or buy land or in real estate. So he's looking to become the best entity in that niche. And one of those stages you pull up a knowledge panel when you do enough of it.

Yeah, that's it. And so I just pulled this up just to show it And guys, that's what I'm saying. Like if we actually go take a look at the actual brand search, you'll see. I mean, I'm not hiding anything here guys. I've been real open about this project with you guys since day one, especially in the mastermind, but even in publicly, which I don't typically do, and you can see like, I'm not building citations at all, not structured citations, like, I've done a few press releases. But all that has ever been done is what you can see through the brand search, you can see what's been built. And then like I said, it's a single page landing page, but I have structured data, right with the same as attributes, very The, the most powerful of them, which by the way, guys get something really, really powerful. If you don't already right there. crunchbase One of the things that because crunchbase feeds the Semantic Web, like it's a semantic database, right?

So my point is crunchbase is one of the most powerful citations you can possibly have for the Semantic Web. So get on crunchbase and create a profile for your corporation or organization or whatever. And then fill it out as much as possible. And as you can see, you can put website like your social media, you can actually scroll down and take a look at you can add basically, like, for example, press releases down here. So you can see that this is just one I can go, I shouldn't have a VA going in here and adding press releases as they're published. But this one's about a year old. And it's still in there. So my point is crunchbase is one of the most powerful citations that you can possibly create. And it's going to really help. I'm not I'm not saying it's going to make a knowledge panel pop, but it's one of the things that can do that, right, that can that can cause that. And so that's that. And you can see how powerful it is for my entity because with a brand search, it shows up as number four, just below the main entity website, right? So the the primary domain, Facebook sites, Google, the Google site, right, which is the drive stack, and then the crunchbase. So you can see how powerful that is for Google to put that in number four position, right? And so that's all I did. And again, if you just take a look at the page source for alpha land, real alpha land Realty, you can see these are the most powerful same as links for my entity. Which is why I included them and that ended up causing my knowledge panel to be associated with my primary keywords sell land fast Virginia there. There's my brand name for sell land fast Virginia, it's also showing and related searches. So it makes sense. So can you do a quick brand search for land solutions network because I think that's starting to pop up knowledge panel also is one of the things that I need to update.

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Boom. Look at that. Sweet side google.com

Yeah, that's right. That one was strictly done. And you guys know because I've also been very transparent about this to press releases. It took the pop that knowledge panel. This is just there you're you're actually above me for the general term now. So land fast look, I think don't work that doesn't work. Drive stacks, don't work.

Google could catch on at any minute. So I did it. I did it differently than you did, because I haven't run any brands or any ads for branding right now I've done it. People know if you've been in the charity webinars that you know exactly how this was done, if you've been keeping up with with the updates that I've been giving people in Facebook and the different groups, I've been doing live streaming, I'll go on later this afternoon, because this is what this is one of the things that I wanted to update is, yeah, I mean, it just goes to show that there's different ways to do this.

There isn't just 111 certain way, there's different ways that you can get the same results. But I'll tell you, the key in all of this is that structured data and getting that @ID page, looping the bot, and I think I even included a link in one of the press release to the s3 page if I'm not mistaken.

And I'm mapping my domains for the most part, through Amazon through CloudFlare. So that I use a subdomain for my primary domain for my ID page. It's not necessary, but I like to do that too.

I didn't do that my mind stayed in s3. And then in the G site when embedded into decided different ways, man, it's different ways. But they work. It's basically the same concept. It's branding, guys, brands. I've been saying this for years, and people are just not catching on. And they're like, you know, this is like, the next high level. We've been telling you for years to do this because it's the semantic but it's only logical for this to happen brand plus keyword location, brand plus location, plus keyword association. We've been telling you this since seems like forever, and people are just now catching on if you had paid attention from the beginning, how far ahead would you be on the competition? So get to it do this shit, right. And we're showing you live the kind of results that you can get. There you go.

How Do You Reduce The Impact Of Negative SEO On Your Website?

Big Billy's got several questions we don't typically allow that we do got a ton of questions. So we'll try to get through at least one or two of these and then we'll come back if we can. Billy says Hey guys, I'm getting some negative SEO to my ecomm stores, categories and product pages. Someone is doing really sloppy SEO intentionally to over optimize me and sending links from bad neighborhoods other than disavowing them. What else can I do? Or what services can I do? Or can I buy from you guys? That would enter reduce the effect it's having on my site? I was thinking to create a hub page with all the product page URLs, naked links and a Google Sheet and have Dadia embed that across his two daughters and in pummel, pummel it with the strongest linking packages thoughts?

Yeah, I mean, I'm gonna turn this one over to Marco entirely, but typically for like I've done that disavowing stuff, but I haven't done that in quite a while actually. And really, I would just strengthen the entity as much as possible with like an SEO power shield. And then yeah, just start, you know, slamming all of those entity assets to power them up as much as possible. So that will dilute or eliminate, like, the effect of the negative SEO. But Marco, you have more experience with this what what what do you suggest?

Marco: I never disavow the link in my life and nor do I plan to ever disavow link, I just do more of the good stuff to counteract the bad stuff. I mean, it's just a matter of getting the again, go back to brand. If your brand is strong, if you've done entity work correctly, all of this negative shit that people do will just turn into good shape.

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We saw that DC plumber, we hit our own stuff with just stupid crazy links, porn, and all kinds of crap and it's still ranking number one to this day. And so you, moral of the story is if you have the seat we call it the SEO shield the SEO power shield for a reason we call it worry less SEO for a reason we call it entity based worry less SEO for a reason I mean all of this shit negative SEO and disavow man it that would drive me crazy trying to do all that and giving Google all of that information i don't i don't care for them to know all the action be disavow next is clearly an SEO working in the space. Why wait? Why else would you even know that you're getting negative SEO and that you have all of these crappy links coming at you get a whole bunch of really good links to dilute any of the negative or maybe turn the negative into a positive get that power shield in place get all of those good links flowing get that entity get that structured data right guys get this work? Go work on your straight to data. Go right click on semanticmastery.com and look at the source code, and look at look at the structured data work that we've done. Look at looking last solutions if you want. I told you that that's open to you guys to inspect, and and tear down in any way you want to do anything you want with it. I welcome it, because it's gonna help me. And anything that you tried, I don't worry about it. I just don't see why we haven't worried about an update and how long five five will always knock on me five years. Yep. To the release of our waiting. Yeah, of course, knock on wood because Google can change things at any time. I'm not expecting it right now. But at some point, at some point, but I'll worry about that. When that time comes not right now.

Can You Embed A Knowledge Graph?

So the next question also technical question on embeds the Knowledge Graph. Can that be embedded to make it stronger? I don't know. I've never tried to embed a knowledge graph. I don't know that you can Marco do you know if you can the knowledge. I know that you cannot embed the knowledge panel. The panel that's what I meant. Yeah. No. So there is this though. Okay, so you see right here, like my company, big bamboo marketing as well as me personally, because years ago when we still had access to what was it called Freebase. Freebase was a semantic web entity, or excuse me, semantic database that we used to be able to add details to add entities to.

But they Google bought it, and they stopped allowing. So this is an actual knowledge panel or for an entity, a semantic entity. Right? Does that make sense? It looks different. So for example, big bamboo marketing. If you see underneath my normal knowledge panel, you see this right here, which would be considered an entity panel, I guess. I don't know what the actual name of it is. But if we click through to that, you'll see that it creates this different kind of search. It's still the same search phrase, but it's got this and I don't know why it's only got one profile in there because on me personally, you can see, it's got all of my profiles. But this, if you click the Share button, let's go back to the company instead of a personal, we click the Share button, it gives you this, this URL here. And that right? There is something that if we were to go look at it in where it goes.

For example, you'll see that that's a 302. So it's not a great URL. But if you take the final version of it, see if where it goes is working today, there it is. So it's a 302 redirect to a meta refresh to this final target URL here. So if I copy that, and I go view that, again, that's just going to bring up that same searches before. But my point is, is that these types of URLs right here are what I would consider, you know, entity type targets, if that makes sense because that's what MREID. That's what those are. These right here are called MREIDs, which is machine readable entity IDs. That make sense. But for like alpha land Realty. On the other hand, that I don't have an actual semantic entity. And for that, if that makes sense. So it's a little bit different. Now I've done some link built. So you can see it doesn't have that separate box down here. That because it doesn't have an MREID machine readable entity ID, the older stuff that I was able to add as a semantic entity into the Freebase at the time, you know, they do have them. So you can do some pretty cool things with those, for example, you can build links to this. You could also drive traffic to it, which can also help to cause that knowledge panel association with the keyword. So there's different things that you can do with that if that's available, but for your standard knowledge panel, if it doesn't have that entity Id also, then I don't know that you can do anything with that other than what Marco just said. So I just thought I'd share that little lesson there because they are different. When you look at these, this type of thing that has that little Share button right there. That means it has a semantic entity or it is a semantic entity. Does that make sense?

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Okay, anyways, moving on the last part of this and I'm just gonna glance over this really quickly, we'll come back to this if we have time belly, but for your G sites, mirror, take your G site and just iframe in your e commerce site pages so that people can still buy directly from the G site. That's what I would suggest. But I'm going to keep moving guys because we've already answered two questions for him. We'll come back if we can that belly.

Does The Backlinks And Press Release Packages Order In MGYB Have To Be In English?

Next is number one. Does the backlinks and press release package order have to be in English? Yes. Correct me if I'm wrong. So these Definitely, yeah. Can someone give you non English keywords for those packages? No, because all the content is in English. Yeah. For the for the link building. I don't know. Dadea. We'd have to talk to. But we can't do one of those right? Not one. It's one of a kind. And so it wouldn't make sense. Yeah. Yeah, I agree.

How Do You Build Links Exponentially Rather Than Liniary?

Number two is how do you how do you build links exponentially rather than linearly? That's hard to say. So I imagine it's also hard to spell but linearly. So yeah. How do you build things exponentially instead of in a linear fashion? Right, that's something I'm giving away for free. Now, that has to do with iframes, right? No. Yeah. Not not. Not necessarily. That could that could be one. There's other ways, but I'm not sharing it. Free. Yeah. And I certainly wouldn't share the technique either. But think of an ID page with the iframe stacking. That's kind of an exponential link building method. Right. That's one of them.

Yeah, well, the iframe, the iframe is what it doesn't have. It has a similar, but it's not the same. Yeah, but it's not the same.

What Exactly Is Going Inside The Backlinks Packages In MGYB?

What  exactly as going inside the backlinks packages. Well, if you buy contextual web to their contextual web 2.0s, if you buy GSA, then it's all the different link types that GSA can provide. So we do contextual web 2.0 is what we recommend for tier one and tier two links. So when I say tier one link building, that's actually tier two links, because it's building links to your tier one. Right? So it's the first tier of link building like spam links to your tier one entity assets. So in all reality is second tier links, but it's the first tier of link building. Anyways, that said, we recommend on for the first tier and second tier of link building, you do contextual web 2.0s. That's per Dadea's recommendations and all the testing that we've done over the years, and then we you can back it up with a third tier of GSA or a fourth tier, as many as you want. And GSA is going to include whatever link targets are in GSA, okay?

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Does Having The SEO Shield Mean That Guest Blogging And Other Hard Backlinks Methods Become Ineffective?

Just for clearing, guest blogging and other hard backlink methods basically dead by using the shield, no more money site links? Yeah, I mean, it's unnecessary, you don't need to, um, you know, guest post guest blogging and stuff like that can, if it's done correctly can be extremely powerful and generate relevant traffic from a, you know, relevant audience that could be interested in your product or service. So I'm not saying don't do it, you know, if that's part of your overall strategy for drive driving traffic and lead generation and sales and that kind of stuff, but it's not necessary, right? It's not something that you have to do because we've proven over and over and over again, that we can get results using the SEO shield and spam links and just in content marketing, right. You know, that's about it.

So there are so many target URLs within the SU your parachute that you'd have to do that to the money site, you can actually do a guest posting and you and put a push a link to your GMB posts to a GMB post the GMB website to the drive stack to an inner page on the G site which they all connect to the money site, but you're not hitting it directly. That's why we moved like one tear out to leave the money site alone Erica, like links on its own and natural and then then the rest will come from the power in the SEO power shield and everything associated with the SEO portion. Right. So there's nothing wrong with that. I'm not saying whether worse than that, like I don't get blocked. And I don't use other hard but what he's calling hard backlinking methods. I just don't because I don't need to. If I ever needed to I'd probably go and test it out.

A heavy hitter in the membership site is ready. We're getting everything together to go live that project. And that's one of the things that we probably test in the heavy hitter club to see how much more we can get. But wait, like when you got enough to go to number one? I mean, how much better number one can you get when you're already in number one? Yeah, right. Except for the fact that like I said, guest blog or you know, guest posts done correctly. On the right sites for the right audience can generate a shit ton of relevant traffic and generate leads and or sales to if it's done correctly. The problem is a lot of there's a lot of SEO services out there that will sell guest posts strictly for the SEO like the backlink. And that's, in my opinion, that's useless. I mean, because of the methods that we have developed that work just fine. I'm not you know, again, to each their own. I'm not saying don't you know, somebody else if that's your strategy, so be it. For our strategy. It doesn't make sense to build guest post links just for the link itself and let but for the traffic and exposure and relevant audience, potentially leads and sales, then it does make sense to do that. If you can do so, by the way, so who can do that well? I've only found one service that is really good at that I've used which is Loganix. And we've talked about them in the past but Loganix, go to semanticmastery.com/loganix, and it will take you to their site. And they've got a really good service for that now. In fact, the owner of Loganix, Adam Steele has created a really good service around that, in fact, it's one of their best services now, take a look at it. They have the link building right here and they've got some really good traffic to sites there. It's expensive, but it's worth it. It's worth it if that's part of your overall strategy. So I just I would suggest them if you're going to look for that kind of stuff.

Okay, but again, you don't need if you got the SEO shield. You can throw spam links at it all day long.

What Is The Best MGYB Done For You Package For Podcasts?

All right, Nigel's up he says what's up now Joey says Hope you guys are your families are all doing well blessings and thanks. You're welcome. What is the best done for you package specifically for podcasts? And in your opinion and what are the three must do things for podcast specifically? Okay, so I'm not sure which, like you're talking about for getting on podcasts or for promoting your own podcast? I don't really know. I'm gonna answer one thing that I first of all, maybe you can clarify it.

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But as far as talking about how to promote a podcast, Bradley, that's the way I would read it. That's how you read it. Okay. Yeah. Okay, well, then, I'll just point this out for anybody else's benefit very quickly. But interview valet is a company that we used. It's a concierge service to get booked like so in other words, they we hired them to pitch Semantic well pitch me representing Semantic Mastery and MGB to a bunch of money. Podcasts that have relevant audiences. And super powerful guys, you can drive drive a lot of traffic, you know, relevant traffic generate leads and everything using this. It's a great, great service had a really good experience with them. So I would point that out for those of you that are looking to get exposure on other people's podcasts, we'll talk about that and to extra agency and we talked about it a lot of kofu live. So I would I would check that out. But as far as promoting that, I don't know because I don't have a podcast. What do you guys think, though on Marco? So yeah, there's there's a couple of options here.

So the first one is, the first one is pretty easy, you would treat a pocket so let's say that you have a podcast and you're uploading that to something like Lipson or something similar like SoundCloud, which are you know, the podcast hosting services and then they will have first of those will have an RSS feed right. And live Lipson when they're posting because Lipson will syndicate to iTunes, to stitcher to a bunch of other places. And those are live links back to your website. Right? That is number one, but also number two. Lipson has a WordPress plugin that will allow you to automatically publish your podcast episodes in your website. So if you think about it, you have the RSS feed from Lipson and you also have the RSS feed from your website, you can definitely do the SEO shield make sure that each podcast episode, both the description and the title of the podcast are keyword rich, so that you can actually get ranked so you can you will treat each podcast episode a as a blog post, you would interlink them, you will do whatever you have to do, you know, proper SEO.

There's even schema markup for podcasts. So you would have either a website or a category on your own website that you can have those podcast episodes posted every time you upload a podcast episode. It will you know, post get posted on your website, we'll get syndicated out, you can burn through Feedburner your Lipson feed. And then you know, the rest is game over like you would use the exact same methodology that you would with a regular blog post. Because at that point, the podcast and the podcast, the podcast description, and even if you want the transcription of the podcasts they become, they become blog posts on your website. So you can get your podcast pages ranked on Google and that will also increase as because the podcast also becomes an entity that will become the that will increase the entity validation on iTunes, Stitcher and everything, you know everything else. So yeah, and don't forget your remarketing tags on those pages so that you can remark the shit out of them. Oh, yeah, yeah. 100% 100%. So anybody else have any suggestions for that?

Do You Have Niche-Specific Link Building Packages?

Okay, the next question is also Do you guys have any packages that are more specifically niche like IE packages for real estate, plumbers, podcasts, etc. I'm getting a lot of requests for more specifically tailored solutions from prospects, anything you can offer beyond general SEO power shield solution or Is that it? Well, that's it because you create all the relevancy through the keywords and the you know, the entity links that you're adding into SEO power shield. So that's, I mean, it doesn't, it doesn't make sense that we create from scratch, an SEO Power Shield, which includes the drive stack, and G site and everything based upon the niche that you provide and the keywords, right, and they'll go out, we go out and find relevant images, add the images, find relevant content, add the content. So we create a unique, niche specific drive stack, or SEO power shield for each and every order that submitted. So when you say Do we have any more special specifically niche, like every drive stack we build is specifically niche like to that specific customers order. Does that make sense? So there's no there's no reason to create templated products because every product that we created for the SEO shoot is 100% niche specific to that particular project that particular entity or corporation or organization, whatever you want to call it on that niche specific but also brand location and keyword specific. And we we get we get that. So every Yeah, every one is different. There's nothing that needs to be done at that level.

And yeah, Rob just, uh, just jumped into the tenant that we need to do some more SEO partial education for people. Yes, we absolutely do. We need to tell people what it actually is what it does people think is something general because we call that SEO power shield, but it works on any net it works at any level. It works local. It works for and that's why that's why I took on the national correct in sell amp as you were doing local. So why do another local I took on the national that's why we went with Deadia and did the e commerce case study that we're only sharing and a mastermind and that's done for a reason, because we don't want anyone spamming a client that's making millions. Okay? I mean, it's really that simple. We need to protect that client's asset. But the guy is making millions on this. We're not going pennies. We're talking an e commerce website that draws millions per month, and it's still doing so right now. Right as we speak, during the crisis, there's some and selling and selling and selling and they have not slow down. So let's think about that. Think about the power that's there for anything and I said it before but yeah, I guess we need more education on this. Anything that you take on on the web, whatever project it is, whether you want to do a YouTube video, whatever it is that you want to do, throw a power shield around that sucker and away you go. That's when the fun really starts.

You go and then he says, Thanks so much, guys. Stay safe. Thank you, Nigel. Appreciate that.

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For those of us who already have the brand and gamers you're missing one that after Nigel. Yeah, I have. I'm sorry, I didn't miss that one. Thank you.

How Does The SEO Juice Pass To The Money Site From The SEO Shield?

Ed says most of the examples shown in your videos don't end up pointing to a money site DC plumber is a G site. That's because the G site is the money site for that project. Land solutions is a Click Funnels page and G Suite is ranking notice last solutions is WordPress. Yes. I'm still failing understand that juice is ultimately passed to the money site since we won't be linking the products and categories directly from the stack yet you Yes, you can. This question is you are misinformed. So why don't we start with this one?

Is it the ID the page of solves this? So you know, I don't understand where the confusion is other than maybe some of the public stuff that we've shared because we're certainly not sharing all of our private campaigns, but the ones that we do share, they have different scenarios. And we did that intentionally because there's always going to be different scenarios with different projects, right. So some projects don't have a money site, they might just be using the G site as the money site. Other projects might just use the GMB website. Right. So the Google My Business website as the primary money site, but then the G site often will take over as well, and in the drive stack, but for any sort of project whatsoever, whether it's a single page landing, Click Funnels landing page, which can become a money site, like alpha land Realty, for example. That's a single page, click font.

Well, it's got a thank you page, but it's a it's a clickfunnels landing page. That's the money site. So I've got the drive stack and the G site and everything links back to the money site, which is just a Click Funnels landing page. So I think your terminology, maybe you might be confusing your terminology because a money site can be whatever you make it it doesn't have to be a self hosted WordPress site to be a money site. So it makes sense. Yeah.

Yeah, let me just add before you go on that juice is passed from the SEO power shield. To the money site. That's, that's where our linking is done. Because there's so much trust and authority in that power shield that whatever link building we do to it, it becomes, you know, we call it a link, lumbering machine, it launders the link, so that power only power, good power is transferred over to the money site, instead of instead of garbage that can get you a hit in some kind of way where it's algorithmic in nature, you don't want that. And we try to avoid that at all cost. That's why we do it this way. So understanding how juice is transferred, is it's transferred through the power shield. The power shield has two purposes. It's to protect your site and to transfer clean power over to the money site. So I think that that's where the disconnect might be. Yeah. And so the idea is it says, you know, you don't link to your category pages and product pages. Yes, you can.

In fact, you can link to them from within the G site. And or embed the pages, which is what I do. A lot of times, I don't even have an actual physical link from like a traditional HTML link from a G site page to the corresponding page on the money site, I just have the money site embedded either a page or a post, right? So it's either page or post embedded in the G site. And a lot of times I don't even link directly from that in strategic places I do like top up silo pages on the G site will link over to the silo page on the money site. So the same thing for e commerce, right? I don't do e commerce, but it's the same sort of structure, right? It's still built the same. And so your category pages could be like top of silo pages, essentially. So why not embed that into the theme era g site page, you want to create a physical link to it, that's fine. I just like the embeds better, because I I try to silo my G sites. So I do internal linking and my G sites to match the type of entity

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On a linking structure, I have all my money site, but I do everything from my money site is embeds in the G site, if that makes sense. So there's a number of ways to do it like that. But as far as like, that's how you're passing the juice, right? You're passing relevancy, you're passing authority, and your link laundering, right? You're cleaning any potential negative negatives through the the Google domains, the Google assets, so it makes sense. So anyways, we have we've been getting a lot of e commerce questions lately about how to apply this stuff to e commerce. So that is definitely something we just talked about this yesterday, my partners and I, during our corporate meeting, that is something we're going to do. In fact, Marco and Rob are going to be fleshing out more of the e commerce stuff that Dadea has been doing to provide more training about how to apply to ecommerce, and we'll have a PDF available and all that kind of stuff, guys, so it's coming. Please be patient. Okay, that's a good question.

One last thing. It's no different. I mean that's why we don't go specifically into ecom. I've already said that the only difference is how you target whether it's target location, which would be that would then be local, or you don't target location, which would then be anything else. That's not local. And it's the exact thing, you take the top level category in your e commerce site widgets. And you move that to an once you get the SEO power shield delivered with the market level category, you put that on on an interface, and you create that intersect that only deals with widgets, not the brand, but the widget, because you've already created the branded site that the widget company has, when I went all the all of the keyword research and what all the actions everything that you did on the homepage, you do it on the inner page, except this is keyword specific, rather than brand plus keyword specific. You can start talking about the products you can start talking about just whatever it is that you have iside that widget, top market level category and even break it down into subcategories, and add other inner pages. So you start siloing that inner page, but it works. It doesn't work any different than it does for local. It requires a little bit more work than it would for local. But that's because you have probably more categories, more market level categories and subcategories that you need to target and silo that would be the only difference. But yeah, we're gonna do a little bit whatever we can reveal about Deadia we will. I'm not saying how much but we will.

Okay, guys, I'm going to answer Santiago's and Brian's really quickly and then we're going to wrap it up because it's five o'clock and I've got a real estate I got to go get some documents notarized for a closing that occurred today.

Is The Hyper Targeted, Geo Targeted Traffic Module In 2xYourAgency Be Available For Purchase?

So, I 40 $800 profit I'll take Santiago says For those of us who already have the branding courses, the hyper targeted geo targeted traffic module mentioned 2xyouragency available to purchase by itself. Yes, Santiago, just contact [email protected] mastery.com and ask, I know Adam said that that is available to purchase separately, but just contact support, we'll get you a link. It's a good course for driving local traffic like low targeted local traffic via YouTube, it's a really good course for that. And in fact, I've got a case study that I just set up I spent a day and a half setting it up this week, Monday and half of yesterday setting it up. But specifically, I've got a landing page, single page landing page, just like we were just talking about with Ed's question, single page landing page on a subdomain, it's a Click Funnels landing page on a subdomain and all and I bought a location shield, which doesn't include a syndication network. So it's the location shield, which is just an RYS stack and a Google site. And @id page, specifically optimized for that one landing page for one and then I'm driving nothing but traffic relevant traffic. That's it though. So all the SEO work I'm going to do to it and then I'm gonna drive relevant traffic to it from Google ads from YouTube and from cold traffic display ads and then remarketing once that accrues enough to start remarketing, and see if I can rank it with just that alone. And so I just set that up. I finished setting that up yesterday, the ads are running, my ads are approved. So right now I'm just tracking it and I'm going to be covering that in the mastermind. So come check it out.

What Are Your Thoughts On Having A Different RYS Stack For Every Money Page Or Silo?

Last question is Brian says what are your thoughts on multiple stacks per site say different RYS stack for every major every money page or silo thoughts on multiple ri stacks per site? Is there a point where it's too many too many become counterproductive? Yeah, it's unnecessary. You don't need to do that because you build the primary stack, right, the primary stack which is brand, plus primary keyword Association, and then you build everything else inside of that stack.

So for example, for every money page or silo, so essentially for every, every product or service, which should have its own silo, right? The each one of those would have its own folder inside the branded stack. And then inside that folder would be all of the different files that are optimized for that keyword set, whatever that silo is, right, it's going to have a keyword set that specifically for that silo, so all of the files inside of that keyword optimized folder, so it's essentially a silo folder are going to be optimized with those keywords, sets and all linking to any to the top of silo page, as well as any supporting pages or posts within that silo. So essentially, you're linking from everything in that folder is only going to be linking to pages or posts within that particular silo on the money site. So there's no reason to continue buying different drive stacks. You want to expand your existing drive stacks.

Which, within about a week or so, we're going to have that drive stack expansion available as an add on service in MGYB. Is that correct? Marco?

Yes. As soon as we add the expansion, the ability to add order expansions on the website that now depends on how long that takes. I don't know. It's coming soon. But yeah, it's, it's coming. We're already in beta. We are building with it. It's creating awesome, guys like it is creating our way. Right. Which has been it's been a pain. It's been about a year in the making, guys. It's not easy.

Yeah, it's a lot of work. Anyways, guys, I got to run. So thanks, everybody, for being here. We'll see you guys next week. Bye, everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 281

By April

Click on the video above to watch Episode 281 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: All right, everybody. Welcome to Hump Day hangouts Episode 281. Today is April Fool's. But it's actually Episode 281. There's no joke. I guess I'll go with what do Wednesday's and Top Gun have in common? You're both in the danger zone with Hump Day Hangout!. That's the best I can do. And Yep. All right. Chris is expressing his love of my horrible jokes. So anyway, let's say hi to everybody real quick. And then we got some short announcements and we're gonna kick it off and get into your question. So I'll start with Chris since he loved my job so much. How you are doing?

Chris: Doing good here. How are you doing?

Adam: Not too bad. Yeah, things are getting a little interesting around here. They're kind of tightening up the going outside restrictions right as the sun starts shining, so but, you know, do what you got to do and keep moving forward kind of same in life in business. So anyway, I'm doing real

Chris: as long as you're allowed to go out with masks, you're fine.

Adam: Yeah, yeah. And luckily people have been not too crazy around here. So anyway, you know, just the new normal going on in the day-to-day. So Marco, how about yourself?

Marco: I'm good, man. Actually, the rainy season started although it doesn't look like it does it, it's kind of cloudy today we had a few raindrops not much, but just enough to know that in the next couple of weeks at this time especially, you're not going to be able to hear me talk probably from from from the noise of the rain falling on the roof or so. So it'll be fun.

Adam: And I mean, this is we always get in these weird little weather discussions at the Hump Day Hangouts, but is that kind of I'm used to places up in that are kind of tropical-like that is it like an afternoon type of thing where it showers pretty intensely, but then it kind of goes away?

Marco: Seven and a half months of that. But we will have periods especially during hurricane season, where it might rain three, four, five days straight. When my son was born in October of 2011, we had 11 days straight, where it did not stop bringing man. It was just horrible. But other than that, no, I mean, it's like this. it'll rain and then it'll go away and it'll be nice in the evening. So yeah, it's a nice change from just so much sun. Because too much sun isn't good for you.

Adam: That's good. You gotta you know, you gotta have both so you can appreciate the sunshine. Right, right. That's good. Oh, hey, Hernan, how are you doing? You're moving into? Let's see. wintertime rises. A cooling winter?

Hernan: Yeah, yeah, yeah, so we're Winner Winner right now. So we're moving into the cooler season, but it's good, man. It's good. Like that's good. Like honestly, I don't feel the quarantine and quarantine for 24/7 anyway so I've been preparing for this all my life for this moment, so nobody but life's good man now. We're safe. We got what we need to have and you know, the stores are you know full of stuff like you know we just went out to do some shopping we're good so you know everything's good.

Adam: Good deal and Bradley, How about yourself?

Bradley: I'm glad to be back here. Last week I was planning on being here but I took a week away to my favorite campground and trailhead where I ride ATVs and such on purpose to get away from this, you know, pandemic mess and everything. I thought was just good excuse to get away too. So I took it and I planned it from Monday through Sunday. And on Friday before I left to go the governor had issued in order to shut down you know, Visitor Center and such and so that's why I plan on working last week and it shut down. It was shut down for any like, other than, you know, employees. It was shut down. So I was unable to work. I had a very piss poor internet service that I was tethering through my phone, which was kind of spotty. Anyways, so I was unable to be here. And I apologize for that. But it looks like you guys all handled it for me. I had never had any doubt. But I appreciate you all taking care of that. And it was actually nice to unplug for the most part for the entire week other than, you know, a few emails on my phone. I literally unplugged for the entire week, which is very rare even on vacation, I usually bring my laptop and work a little bit you know, and this was almost an entire work-free week. And it was much much needed. I came back this week and had been working you know, with renewed enthusiasm, if that makes sense. And I think that's important for everybody to unplug.

So use this time, I think guys right now for in two ways, one, work on stuff that you've been putting off, and two take some time for relaxation, because I think that gets our creativity kind of flowing again. If that makes sense. If you're overwhelmed with work, like all work and no play makes Jack a dull boy, that kind of thing. I think that kind of stifles our creativity. When I say creativity, you don't have to be in the creative. You know, like a graphic designer and stuff to be creative I'm talking about creative problem solving and things like that. I think we're better if we have some sort of a balance if that makes sense. And I think as entrepreneurs a lot of times we don't adhere to that advice we just work, work, work, work, work all the damn time. But I think when you can get away and you see the benefits that it can produce, it kind of makes you realize that it's something that you should probably work into your routine, you know what I mean?

Adam: Definitely, yeah, and I hundred percent agree with that, you know, whatever it is just kind of following either what's fun for you or if you got a side passion, and talking to other people just about what they do because man those ideas, you just start cross, you know, kind of interspersing it you can get those connections and you'll come up with ideas that you never would have otherwise.

Cool. Before we get into it, just wanted to say real quick. We've been updating some training Bradley just closed week 11 of 2xyouragency training and if you're an agency owner or you're a consultant, if you want to get more clients, if you want to grow your revenue if you want to scale your team if any of those things sound kind of remotely good to you and the things you want to do, then you should head over to 2xyouragency.com got the training almost completely wrapped up. But if you hop in, there's no drip, there's no waiting you get in, you get all the training right away. We know some people can really power through it and set aside the time other people you know, you might want to go on a weekly schedule, but whatever works for you, we got it there for you.

Bradley: If I can interject for a minute, I just added the, you know, the videos from today for week 11. We got one week left guys, it would be a special week next week too. I'm looking forward to it. But anyway, so when I added it to the list of all the other training videos for the course so far, we're at 77 videos. So I would recommend that you power through it but kind of on a weekly schedule so that you could. Because otherwise, you're going to be sitting around. Well, you've probably got the time now so there's a lot of damn training in there, guys, so don't let the price for you.

Adam: Yeah, I was gonna say to their you know, we've done an improvement that we've listened to people and we have the video training, but we also have the executive summaries that go with it because we know some people, you know, you may already feel up to speed on some area or you just need a quick reference after you've gone through it. Whatever it is that you need that for we built these in for each lesson so that you've got that. So very helpful material there. And if you're into more of the SEO side as for getting results instead of kind of building your agency, then you're going to want to grab the Battle Plan, whether it's, you know, working with new websites, age domains, YouTube channels, whatever it is, keyword research, all that sort of good stuff, head over to battle plan.semantic mastery.com and grab that.

Bradley: Ah, can we use the new one? No, but yeah, Carry on, carry on it.

Adam: We're gonna have some good updates coming, you guys. We'll be talking more about that in the future. In the meantime, head over to POFU Live head over to pofulive.com. We'll have some updates about POFU Live, but we're waiting on figuring out some alternatives to that just in case. You know, things ended up going on for a long time. And we'll tell you more about that in the future. But what I meant to say was head over to mgyb.co. Done for you services, syndication networks, RYS drive stacks, the SEO shield, link building, embeds, all sorts of good stuff. And if you haven't signed up at mgyb.co, yet head over there. You can opt-in or you can create your account there and subscribers definitely get access to some really good stuff. Not only do we have some free training available to you, but we also send out specials and some subscriber-only sales that go on from time to time over there.

Marco: For people who need proof. Yeah, people who need to see it. I mean, we just have to have it. I just went live for the second time. Monday was the first time showing the last solutions case study which we were which I was only sharing in the charity webinar series, but now you know, I'm getting such great results that I want to show people what's going on. I want to update the most. I want them to see as this goes on as this moves on how well this shit works. And as a matter of fact, go watch the video on Facebook, it's all of our groups. If you're a paid member, it's there. If you're a member of the free group, it's in there. And if you're not a member, then go in there join, it's free to join. And you can see the video and I've given people a 20% off coupon for the SEO shield, which is a month right? The SEO power shield is a must right now if you want to create your entity like right off the bat. Do you want to start off right you want the foundation to be like just spot on solid, as good as you can get it it's an SEO power shield, and you go from there because it incorporates everything that we teach in RYS.

Yeah, I'm thinking of our Battle Plan. Sorry. It incorporates everything in a Battle Plan up to when you're supposed to start the press releases and the link building. So the SEO Power Shield is the foundation to get then all that heavy push that lets you smack it in the ass and then it goes. It's incredible what happened.

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Adam: Outstanding! Well, I think that's it on our end, guys. Anything else before we have any questions?

I don't think so. So we're good. Yeah, let's do this. Yep, do it.

Bradley: I feel like I missed out because I wasn't here last week. I was looking at some of the questions from last week. And I feel obligated that I have to answer them and I don't.

So anyway, alright, cool. So it looks like we're starting with Mohammed today. You guys are seeing my screen, right? Yep.

How To Strategize A Press Release For An Affiliate Site?

All right. What's up Mohammed? He says, Hey, guys, I'm trying to rank an affiliate site. I'm about to order a press release for it. The problem is I don't know how to approach a PR for something I don't own. Would it be weird if I ran a PR on behalf of this item only for it to lead to my site now? Because of that, in my opinion, no, not at all. Because I mean, that's natural for people to talk about products or services that they like, or, you know, like trust, whatever that they use to. It's an endorsement, basically. So that's, there's no problem with that at all, Mohammed.

And remember, you're not writing the press release, it's up to the press release writers to determine a news angle, not you. So all you got to do like literally, they're good at that. Like, that's why their press release writers, right? So all I would do is just submit a guideline, like say, Hey, this is the product I want to promote. Here's the page, put the link in the description when you order the press release, but the link into the page, and then tell them to go glean some information from that product page that they can use to write about and that's all you have to do. That's what I love about the press release writers is you don't have to give them very much for them to be able to write some sort of news angle to make it PR worthy and that's their job. So I wouldn't bang your head against the wall to try to come up with ideas for that. Let them do it. That's their job. Just give them the product, the page and ask them to write something that promotes that. And they'll handle that for you. Anybody else?

Nope. Okay.

What Should You Do When Certain Web Properties From Branded Networks Are Shut Down?

Looks like Bibi has got a bunch of questions. Okay, cool. Well, we didn't have a lot so we can run through them. Usually, if we had more, we would say don't do that. But you've been coming often. So that's perfectly fine. What happens when properties get shut down (mostly relevant to branded networks?). Should someone invest in building again? Should we change links in add to other social networks? Yeah, I mean, you know, if it's done correctly, and I don't know, maybe you were the one that was talking about doing a shit ton of blog posts, and they, you know or doing them too soon. And the WordPress was getting shut down. I vaguely remember a conversation like that a few weeks ago.

If you're having it happen often, there's something wrong. It could be with the content you're publishing. It could be too many outbound links could be the volume or frequency of publishing. But if you're having a bunch of sites terminated,  there's an issue because I've got and I was just telling Rob about it. I don't know about two weeks ago, I was looking at some old cliffs in you know, like, six, eight folders deep. So I didn't even know that they were there. And I found some old syndication networks that were built in 2012, a rack of them like seriously, like, I don't know, 20 some network syndication networks. And I started just out of curiosity, looking at the properties, and many of them are still active in life today, which is unbelievable to me that they've been around for eight freakin years. It's just insane. So the reason I'm telling you that is because they shouldn't be terminated unless there's a problem. So I would try to identify what the problem is first because otherwise, it's going to be an ongoing problem.

However, that said, once you've identified that problem and resolved it, then as far as what do you do with terminated properties? Yeah, I would just build new one or I would just buy a new network is what I would do. So you don't waste your time building them or hire a VA that you can train into rebuilding in, you know, individual web to dados that get terminated. That might be something that you want to have somebody in-house for if that's going to be an ongoing problem with you, but I would recommend first identifying what's causing that issue and resolving that before rebuilding, does that make sense? Anybody else got anything?

Marco: If you've done the work, right, which includes doing the same after doing the structured data, then it's totally worth going in and replacing that right replacing that WordPress is touching, Blogger sometimes or anything else, because then it's you played that as part of your entity. And I think that it should be replaced. But that's something very specific that you really need to take a look at to keep your entity as strong and really throughout. So that would be one caveat that I would put into this.

Bradley: Should we change links and add other social networks? Well, I don't know what you mean entirely by that question. One of the things that we teach in Syndication Academy is to constantly be looking for additional properties that you can claim a claim of presence on, you know so that you have a branded profile doesn't necessarily mean that you can syndicate to them. As a matter of fact, most of the additional properties that you would add aren't actually part of the syndication network, they're part of your entity. Right? So your branded footprint, but, you know, we recommend doing that. There's, there's a lot of really good ones out there that you can add, as additional, you know, have an additional profile on and that's something that you should absolutely continually be doing for your networks too. And we talked about maybe adding that as an additional service and MGB so maybe in the future that'll be available.

Are Forum Comments Okay When Building Links For RYS And Syndication Properties?

The next question is forum comments, okay, for link building for non-money site properties, like RYS syndication properties? As far as I know, yeah. That'd be like GSA does that. I would never use that directly to money property. But yeah, that kind of stuff can be done. Typically, I think that Dadea recommends and maybe Marco can comment on this because I don't stay up to date with the link building stuff because we have Dadea. So I don't need to he does it all. But I think typically those type of links will usually be like tier three. So not something that he would recommend building to your tier one assets. They can be I don't think it's going to hurt but they're just not as effective as they would be at like tier three, right, which would be building links to the links that are built to your tier one. Does that make sense?

So it's usually contextual web 2.0 links as tier one to your branded tier one. I don't want to get confusing, but that's actually tiered two. But those are tier one links to your brand, your tier one branded entity assets. And then you could follow that up with either a second round of web 2.0 which is what he recommends and then the third tier of GSA style links which will include profile links and such. But I know that you can go web 2.0 contextual links. And then like essentially GSA style links behind that, but Dadea recommends two tiers of contextual links. And then you could always back that up with GSA style links, which would include forum comments. So, you know, I would just follow his advice. Marco, do you want to comment on that at all?

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Marco: Yeah, absolutely. Because, I mean, the question is, is it okay, yeah, it's okay. Is it necessary? No, not general. Especially not now. We were just talking about it on Monday. We're bringing on the extension tool, right here in the next two weeks. It's gonna be available gonna let people expand their stacks. And I'll tell you right now, that from our testing, you get so much more power when you expand the stack. Add that keyword stack, instead of just the brand, but focusing on on on that market-level keyword and then link building to that. But then all that GSA spam, that you would have had to do it at tier three is totally unnecessary. Because you get such a great push from the tiered link building, right tier one and tier two of link building links, that it just makes everything unnecessary. Now, as you expand your drive stack, more folders, more keywords more, maybe sub categories, maybe you find another market-level category, just however it is that you decide to do it. You're going to be powering up not only that drive stack but the previous drive stacks just from the association. So guys, yes, can you? Yes. Should you? I don't see why you would unless you absolutely have to unless you're not getting the push that you're supposed to be getting or there's just so much competition in there that you're having a hard time hitting that apply. Where you need that extra again, that should kick in the can to get it to go where you want it to be not generally necessary. I didn't see it necessary, nor did Dadea when he took on time and again when he took on Amazon and one.

Bradley: Yep. All right. Thanks, Marco.

Is It Okay To Build A Link To One Of THe Branded Properties In The Press Release?

The next question is, is it okay to include a link to one of the branded properties in the press release? I opened up this Excel file just for visual representation? Good. I just want to point out Yes, it's absolutely fine. And what all of my bloggers do my content marketers who handle all of the content marketing for all my clients and such, and they order the press releases and all that is we always, you know, you can have up to three links in a press release. I use either two or three consistently in the press releases, and I just pulled up the spreadsheet because if I would have had a chance earlier, I would have opened up an actual client workbook and just taken a screenshot and blurred some out so you could see what I'm talking about, like how my format is, but each one of my clients has a separate Google workbook or Google Sheet. There's an NAP tab or sheet on the in the workbook that has the name, address, and phone number and contact information and, you know, email address and all that stuff. That's like the NAP info. And then underneath that, I've got a section that is target URLs, right. So it'll say target URLs here. And it's got all the branded entity URLs in there. And what my VA is or my bloggers are instructed to do is just every single time they create or order a press release is usually work press releases used to promote a blog post. That's what we do. It's the PR stacking method. If you have, it looks like you did watch that because I saw it in your question down here.

Press release stacking or PR silo stacking is what we typically do is we publish a blog post for within whatever silo it is that we're trying to push. And then we publish a GMB post. You don't have to have a GMB entity if it's not for local but if you do, we publish a GMB post that is linking to the blog post. Then, we publish a press release that is linking to either the GMB posts or the blog posts and the press releases to promote the blog post, essentially, and then we link to either anyone of the other tier one entity assets could be the money site. If we're linking directly to the blog post as opposed to the GMB posts that's linking to the blog post, then we usually won't link also to the website because we'll choose another asset to link to GMB map. Not the share URL but the actual cid URL from the GMB map GMB web business site website you know, the GMB website, the G site, the Google site, ID page, anything right and any sort. So again, my VA just has a list of target URLs on the sheet, and they're told to every time they publish a blog post, either link to the blog post, or the GMB, the corresponding GMB post, and then just randomly select or cycle through the target URL list that's there. So that we're always building a link back to one of our branded entity assets at all times, and we're constantly cycling through so that we're kind of diversifying the links across all of our entity assets. And it works incredibly well guys. So that's what I recommend doing. Is it okay? Yes, absolutely. Any other comments on that guys?

Marco: No, no. Okay.

How Many Links Should You Include In A Press Release And Money Post Site?

How many links to the press release include? I just answered that. Two or three, just remember, I mean, you 123 in our in the press advantage service, which you can purchase from MGYB we recommend 1 to 3. However, as you know, Marco can talk about this a little bit more. Remember, you're diluting any link equity. If you know if you've got one link, all of the link equity is going to that one link. If you've got three, you're dividing it into a 30 each, if that makes sense. So just keep that in mind. If you're trying to push more power to something specifically, you may want to only include one link, but as I just mentioned, we typically include on almost every single press release two or three links, always promoting the blog post either direct or through a GMB post and then one to another branded entity asset. And then if we're PR stacking will link back to a previous PR, the previous PR on that same silo, if that makes sense. So that would be three links. Okay. Any comments on that one?

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Marco: No, no, I mean that that's fine. The math is available online. So if you start breaking it up, then you're just dividing the power that you can push, and the more links that you add the more power than you're dividing, and so you're not going to get as big a push as you otherwise would. Unless, unless then you maximize the Lincoln, you would have to do a greater amount of link building. But then again, that this comes, this comes from the fact that it that is exponential, right. If you want to get the power to where you want it to go, and you're splitting that up for ways it will eventually get there. But it'll be whittled down because of how it's being divided. And so you just do greater link building and that's available. I mean data is available and mgyb.co. also, what's the text to links ratio on press releases and money site posts? I don't know. I mean, honestly, I think in press releases, I think the rule of thumb was like one at one link, for every 200 words, is what is rec is no more than one link every 200 words, but I can't swear to that. As I said, the press releases that we use are usually around 750 words 600 to 750 in that range, and we recommend, or they, you know, it's recommended not to include more than three links. So that works out to about one every 200 to 250 words. Okay. As far as, go ahead. No, to me, the content ratio is that doesn't matter. What one or two links, period, one or two, that's it. Forget about ratios. Forget about all that other shit. If you want to get the maximum power to wherever it is that you're trying to deliver it.

If you start going down three, four, then you're going to have to increase the liquid. The link building has to be greater but and I'm not going to go into factors, so and how much link building you should do, because that's what you avoid by not splitting it up that much.

Yeah.

How Should You Use The SEO Power Shield To Beat The Competitors?

Alright, so the next one is I got the concept of the shield. I understand now that it is for me not having to deal with the Google updates, and we should care about Google. But what about the competition? What if someone else is using it? What if baby I'm going to give you a hard time here, buddy? I'm not picking on you. I am picking on you specifically actually. But this is for everyone else's benefit too. What you can What if yourself into inaction? And that's exactly what it sounds like you're doing. Maybe I'm wrong and forgive me if I am. But guys, you can What if yourself to death into not taking any action period? What if it is nothing other than negative imagination. So instead, like seriously, that's all…

What if in situations you're worried about potential situations that are imaginary, right, you're imagining potential situations that haven't occurred. And you're just trying to circumvent, you're trying to find solutions for problems that don't exist. So don't do that. Instead, use your imagination on trying to imagine how it will work. And how if that makes sense. Think to flip it. It's imagination, regardless of worry. And what if the thing is negative imagination, and you can have positive imagination where you try to think about, you know, how to how to make it successful? And in my opinion, that's the way to go about it. Because if you try to what if every scenario, you'll never take any action period, and you're much better off what we just said this saying yesterday. It's better to take imperfect action than perfect inaction. And that's exactly what it sounds like from that type of a question. I hate what if questions because and again, I don't mean to pick on you, but I'm just saying, I hate what if questions because you can What if any sort of scenario that you can imagine.

In my opinion, just go out and do the damn thing. And then if you know as things occur, you resolve them right if any issues were to occur. Now, that all said, I also had seen a similar question and maybe I don't know if it was from you, but even from just last week, as I was scrolling through the questions during the opening of this hump day hangout today, I was looking at last week's questions and I saw somebody say, Well, what if Google catches on to RYS and syndication networks? What if Google catches on and we've heard that over the years, go to Google right now in search, SEO, Virginia, tell me what you see is the number one position? It's my Google site from a drive stack that I built, that's not even a complete drive stack in May of 2015. Think about that, guys. That was five years ago. It's still ranked number one for SEO Virginia, SEO agency, Virginia, Virginia SEO, number of keywords. It's an incomplete drive stack. And syndication networks we're just talking about I've got syndication networks that are still valid for from 2012 when I started building them. And so what if Google catches on to them? Well, that was eight damn years ago, and they're still working today. And in fact, they're working better today than they ever were in a different light because now they're an entity validator and solidified before they were just a method of link building. Okay.

And RYS, the same thing. What if Google catches on, there was another SEO guru out there that had a whole entire video about why he thought drive stacks were stupid and to not use them? Good. I like those kinds of people. Because then we're going to continue using them and we're going to continue benefiting from them. While those dummies don't. Do you know what I mean? And don't get me wrong. There are other ways to do things, too. I get those guys and I'm not knocking other methods. I'm just saying, for somebody to have such a closed mind and say, Oh, why I have determined it. Marco can comment on this, I have determined that this won't work. That's such small-minded thinking, in my opinion. And again, those are the kind of people that find that's great.

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Continuing thinking that we'll continue using them and benefiting from them. So to wrap it up, BB, don't worry about that. Use them, especially if you use them the way that we build them or the way that we teach you to build them. Unless somebody else is using our exact same methods, you don't have anything to worry about. And it's very unlikely that they're going to be using our exact same methods. And even if they are using our exact same methods, you come in here and engaging with us on a weekly basis will give you an edge because we can tell you how to power up over and above whatever your competitors are doing, which is really just comes down to link building at that point. So, Marco, I know you've got some things.

Marco: I'm going to go to August of 2015. end of August when we released the original RYS Academy and the guy. Well what if Google closes the loophole? Remember that? Yeah, what if Google closed the loophole in 2015 and we had a ton of people buy in 2015 and a ton of people who didn't one of those people who didn't is the guy who said, What if? What he's still wondering what if? Because it's still working. But what if, what if? What if? What if tomorrow? What if? What if the fucking world ends tomorrow? Nothing is promised, right? All we have is right now and what we're doing right now, man if you're doing to do right now, that tomorrow doesn't make a difference because tomorrow you can just do more of it. Okay? And so then you happen to be in a niche. And think of the possibilities of you being in a niche where there's another person that's using the exact same methods, the exact same way as you're doing it. As you've learned it as you've approached it, that's nearly impossible. Because once you have it, I mean it's just doing more of it. But in the unlikelihood that that happens, think about thinking about the possibilities. Think about what we're talking about, what are the chances? Can this actually has a word this. I practice entity-based worryless SEO. That includes my competition because I don't care. Literally. I don't care who the competition is. I even stopped doing competition analysis because it makes no difference anymore. It doesn't matter. Once I go after a niche that niche is mine. Or once I'm working with someone to go after a niche, that niche is ours. It makes no difference competition. I don't care when I come on, they better start worrying about me. Now they be they better be doing what if Marco comes out after this niche, that's what you should be worried about. Other than that, dude, go do the do and do more of it and then do more of a build your system. Get that system in place so that you can systematize it and it's repeatable. And then you just do it again, and again. And again and again and again. You just do more of it. So what if someone comes in then you expand your stack, they expand that you expanded more, they do link building you do more. That's it! And as a matter of fact, it's competition's healty because it keeps you on your toes, it keeps you from slipping.

Bradley: It is. And so I just pulled this up just to I mean, again, just to example, guys, it's pulling my map and it might just be because that's, you know, sees my IP and, you know, local, but there's it is number one, and it has been for five years and for whatever reason the maps not showing here, so I have to investigate that. That should be my GMB map. But my point is, guys, and look, it's incomplete. This is a very poorly done Gsite that only this is all of the stacks right here. That's the entire stack right there. You can see it. It's all embedded right here. And it's not anything like what we do now. And yet there it is. Five years later, it's still number one guys, and I've never done anything to this period, other than that's it like I mean, I built it and built some links to it. Way back when and that was it. I've never touched it since. And it's still number one today so for those of you that say you know what if that was five years ago guys and it's it's you know you can What if yourself into taking an action is what I meant and I mean that guys don't do that so anyways and that's why.

Marco: for BB if you'll pick up you are at but then again you're not you're getting game you're getting shit for free that you shouldn't be getting you're getting schooled into how to the do that we do and just again systems and more of it that's it.

Bradley: and take the criticism constructively you know what I mean? Like we understand you're here to gain a better understanding and to be able to beat your competition and so if we're a bit harsh we mean it with all due respect for real that and I mean that guy. So anyways, BB, I'm not picking on you hope you understand that.

Should You Link Back To Previous Press Release Even If It's From A Different Domain?

He says, I saw the press release stacking videos still trying to figure it out. Should we be linking back to previous press release even though the previous piece whereas on a different domain? it doesn't matter.

What I suggest, though, is that you make sure that you're linking back to PRs that don't purge. There are a few of them through MGYB or Press Advantage. For example, the press advantage domain obviously, the USA Today, Digital Journal, Street Insider, all of those rank really, really well anyways, so why not just use those as the ones that you link back to in a PR silo? Does that make sense? Okay.

How Should You Use The SEO Shield For National Keywords?

Brad says how would you use a shield specifically a drive stack for national keywords build out every major city or is there an easier way? No, I wouldn't do that for national Marco you're the one that can comment on this much better than me.

Marco: on the national in real estate I did or we did that has that's targeting every state and every city and it just had some good shit baked in there. But that's not necessary. I think brand plus keyword association at the national level that's it. Brand gets associated with the keywords what you're trying to do is you're trying to become Google in your space. You're trying to become the entity. So when people say if I say if I say jello, you know exactly what I'm talking about generally. Gelatin is what it actually is, if I say Bandaid, you know you know exactly what I'm talking about. It's the keyword for adhesive bandage. And I could go on and on guys Zipper was originally trademarked. It was stripped. Windbreaker was originally trademarked, but it became the word for that niche. That's what we're trying to do. And I've said this plenty of times before.

Most of us are not going to get there. If you do that, just think of of the money that Tinder when you become the keyword for the for the niche. But in the meantime, what you're doing is you're creating that brand plus keyword association, so that the bot understands you that you your entity, should be the one that's going considered for that keyword set, the best match right for anything under that keyword set and imagine the kind of traffic, the kind of money that you're going to produce when you get there. So we're not talking about being the keyword for the brand where people consider it. The word for the niche, but where the bot understands that it's that it's the keyword for the niche that your brand is the same as the keyword for the niche when you force the bot into that association, the man look, you write your own check, relax, it's a done deal. Just watch the bank account grow. I mean, I can tell you, I'm not gonna show you I'm not gonna go open my Stripe and I'm not gonna open my account, but I wish I could show you just what's going on. I'm not the kind of person to do that.

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I'm not the kind of person to show the checks the kind of stuff that comes threw my hands but you have to see it. Like when you hit that sweet spot for that client at the calls start coming in. And an example DC plumber, where the plumber has to take a phone off the hook because he was getting too many calls. Seriously, think about it. Think about it getting too many damn calls. You take a phone up though, the personal injury attorney in New York City who had to hire multiple people to answer phones. That's the kind of traffic and it I'll be totally transparent. It has slowed down, but not to the point where she's had to really close up shop in New York is complicated right now. Right? But she's getting contacts. So she's still going through it. And she's continuing to pay. We've made an arrangement, of course. And then what I explained to her is, listen, when this is all over, soon as people are allowed just back out on the street willy nilly. Think of accidents that are gonna happen. I know. It may be morbid. But it's true, people are going to be just crazy about getting out, they're not going to be careful. We're gonna have a ton of a ton of accidents happening. And it's a ton of people that are going to call her. So she's gonna make all the money back. So let's relax and let's go and you pay me again. And it's going to be more than what it was. So these are all the kinds of things that can happen when they know that you're this person who can produce these kinds of results. And they understand that they let you go, you're going to the competition to offer your services. So think about all that when you are approaching national keywords are there for you. You don't have to approach it every major city because something like real estate is kind of location based, even on a national level, but maybe what you're doing isn't location basis, totally keyword based. So it depends on how people are searching for that niche. So I hope I hope that made sense. If not go watch the videos, contribute to the to my charity, you're gonna get access to the charity videos where we've talked about all these different things, all the different scenarios, we make scripts available. I mean, it's incredible the amount of information that's in there. So think about that. I'll leave it at that.

Bradley: Yeah. And because we got time, because we only had two more questions as of right now. We'll come back to those in a minute. But I want to point out because you were asking about whether it was two questions in the past few minutes. One was RYS again, will that what if they catch on number two was how would you approach it nationally, and so Marco has been sharing even in the free Facebook group this week, this week alone, he's shared about the Land Solutions Network, which is his National Land buying site that him and Rob have been working on while my mind I'm just focusing on Virginia my real estate business, my land buying business. And in both instances, both cases, the Land Solutions Network, they used a mass page builder, but basically they just solidified the entity and built the drive stack. That's it. I mean other than what a couple of press releases for my so and it's ranking nationally for in many different states and such for his primary keyword sell land fast. Well, I've only targeted Virginia but same thing is a if I were to do so, land fast Virginia, this is what Marco was talking about, as you see how it pulls my knowledge panel for that keyword. Right, that makes sense. So the brand has been associated with that keyword. I'm targeting only Virginia. But you can see that it's pulled that this is a full on brand association with my keyword for it to bring that up here. Does that make sense? And you can also see in that search field now with sell land fast right there is Alpha Land Realty, I didn't even type in alpha land or start to type in the brand name and it's popping my brand name into a keyword search suggests. Does that make sense? So think about that. I swear to God. This is my word. Only thing I've done to this. It's a single page. I'll show it to you. It's a single page, Click Funnels page. This is just a landing page. Guys. That's it. There's no, there's no content marketing going on here. There's no silo structure here. It's a single page landing page, Click Funnels, which you can't even optimize the SEO elements of a Click Funnels page. I do have structured data embedded in this, but that's it. And then I've solidified the entity with an SEO power shield, the same thing that we teach you guys. That's what I did with this. And I've done nothing else but one link building gig from MGYB to the drive stack in the syndication network last summer. I created this business a year ago, so probably about nine months ago. I did a link building gig, one link building gig to the drive stack and listen to the SEO power shield basically. And I've done and I've just driven traffic to it through direct mail. And now obviously, your organic track traffic it's getting on its own as well as I run ads for for lead generation Google ads. And that's it. So I've done the SEO power shield, one link building gig and then I've driven relevant traffic to it, which is exactly what we teach with our Google branding, Google Ads branding course or our YouTube local traffic course. It's about how to drive relevant traffic into your entity to get the push and to create that brand and keyword association, which I've proven right here beyond a shadow of a doubt. And that's it, guys. I've done nothing else. I have published some press releases, primarily for properties that I'm selling, but that's a different domain. It's the same entity, but it's a different domain because I use Alpha Land Realty dot sale as my selling site. So anyways, my point is I just want to point out how you know exactly what Mark is talking about is using a drive stack to create that association, it didn't happen overnight. But I didn't even have to keep pushing links into this for it to work.

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It just took time and actually relevant traffic, which will bring me to the next question here in a minute about somebody saying our links still relevant. They are but this case right here, and it's and they always in my I'm not going to never say never, never say always either, right? I'm going to say they're always going to remain relevant. But this particular project here that I'm showing, as an example, proves that it doesn't necessarily take links, just sending relevant traffic and then having that traffic convert on the page, which means, you know, complete a conversion goal, in this case, submitting the OPT, you know, the property assessment worksheet that can access that's a that's a conversion. And that's a huge signal for SEO, and that's caused the brand association with my primary keyword. And it wasn't link based, really, it was mainly entity based exactly what we've been teaching and relevant traffic activity, ART — Activity, Relevance, trust, and authority. So those two things alone have caused me to be the number one position not just for that keyword, but for others as well that I wasn't even really pushing on. Take a look. Now, in fact, it didn't pop my knowledge panel here, but it still puts me as number one. Does that make sense? So I just want to point out like how really powerful this stuff is guys. You know, we're practicing what we preach here. Do you want to comment on that, Marco?

Marco: Sorry, it's raining right now and it's loud

Bradley: by the way, it didn't pop a knowledge panel for we buy land Virginia, but look at that, guys see that? That's keyboard association. And it's pulling my that's a keyword search. And it's brought my brand into suggesting that's pretty powerful. For the first several months I as soon as I would start to type in alpha land, it would pop up. So but it was it you know, it wasn't coming with a generic keyword, but you can see it, it's definitely coming up now. And then if you take a look. Get my Google Site guys, my drive stack. I have not done anything mirroring at all because there's no theme to mirror-like, in other words, I don't have a site, I've got a single page landing page as my website. So there's no silo structure, nothing else. So the drive stack is a flat drive stack. In other words, there's no structure, there's no silo structure to it. And, and all and that's all I've ever done, guys. And you can see, it's just, it's just ranking incredibly well. And I've got I've been able to get that brand association with that keyword by just doing exactly what we teach. I'm sorry, Marco, go ahead.

Marco: No, no, I mean, this totally. It just reaffirms what we teach over and over and over again, despite the people who say it doesn't work. I mean, seriously, we show it on video. We're gonna believe, like the experts, and then the gurus, the professionals or you're lying eyes. It's up to you.

Do You Think Links Are Getting Less Important?

Yeah. So that's the next question is do you think links are getting less important? If so, what would you recommend placing them? They're still important, there's no question. Like I said, Never say never, never say always. But I'm going to say, as you know, I think links will always have its place. Google's entire algorithm is built on, you know, the backbone of it, the underlying foundation is about links. So I'm not going to say that it will never change, but it's likely that it won't anytime soon. So that said, but are links becoming less important? Yeah, they are to a degree because again, as I just proved, activity, relevance, trust, and authority. So activity is very, very important. Those types of engagement signals can trigger what only links used to be able to do, does that make sense? And we, you know, again, like YouTube videos, you can rank YouTube videos on engagement alone with zero SEO signals. And when you have a lot of engagement, it's going to naturally accrue links and stuff anyways, right? Because people will link to it and things like that. But what I'm saying is without any proactive intentional SEO, link building work being done to YouTube videos, you can rank them all day long with purely on engagement signals.

And we're starting to see that more and more with web assets and entities, as long as the proper engagement signals are triggered, such as visitation, dwell time, scroll depth, you know, clicking through to different links. So navigating through the site, conversion goals are incredibly powerful, because that's showing that you satisfied the searchers query, because they they clicked through to the site, and then they converted, which is another especially if you've got Analytics on your site, or if it's submitted to any any sort of Google Code on the site will recognize that a conversion has occurred, if that makes sense. I like to have Google Ads remarketing tag and conversion tag on every site that I set up specifically for that even if I'm not running Google ads, which I run Google ads for everything now. Not necessarily search ads, but remarketing and display and YouTube. But what I'm saying is I always set up a conversion tracking in Google ads, so that Google is always aware of every time somebody submits an opt in form or makes a phone call, or clicks the tap to call button on my site. Does that make sense? And all of those things act as SEO signals that make links less important, although I think they're an underlying foundation, that's not going to go away.

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Marco: Um, okay, so links, and ART. The only way that art can be measured is through links. The only way that Google can track anything from one place to the other, and then from there to the other places, so that they can see exactly what's going on with that entity is links. There's no other way. It's not magic. I mean, this isn't lucky charms. It's not magically delicious. Google doesn't disappear. I got out of smoke somewhere. And say, Oh, look, look what I found. Look at all this activity, relevance, trust and authority that doesn't have it. Links, not only foundation, I mean, the essence of what the fuck Google is doing. AI doesn't magically happen. Hear, it has to go wherever it is, and it has to it. It looks at all of these different things. But it's done through links. As long as that happens until Google can teleport, which is why they want quantum. It's been their whole idea since the beginning to get rid of search to do away with search, because they can make so much fun.

Knowing quantum, you can teleport from one site to another without actually going through a link. But and until that happens, and we're really far from that theory to actually happening and then having it be applied to search to do away with search. Right now, everything that we do everything that happens, as far as Google as far as anything else, as far as I know, is linked. Why? Because that's everything that the whole group of everything is links. PageRank and ranking. So that's what we're building. I mean that that's why when you hammer things with with links, especially if you do follow links, it works so well and it pushes things so well. That's why a stacking works so well. That's why it's stacking iframes works so well. That's why link pushing link building through mapping bits through everything. That's why it works so well. That's why when Dadea takes something out, once you have the foundation, you got art going in there, you got all of these different things, you've done your entity, right, you got your own page, right? When you hit that link, that's when the magic really happens. And if they were not important, or if they were just an underlying factor, we would not get the results that we that we get. I mean this shit. And as a matter of fact, I'm about to do a link building test where I'm going to show just how important link building is but again, we go back to they have to be the right panel next they have to be well they have to have activity relevance. Trust enough.

Already, Google will measure the destination, it will measure the link origin and everything that's linking to the link origin and the link destination in order to see everything that's related to that entity. But the only way that it can do it right now, and the only way that it does is it has to get that through late. And it's measuring, it's building up your PageRank. It's building up your ranking score. And then it gets weighted, right? And then it gets compared to all of the other entities in that niche to see which one answers the query the best, but a whole bunch of other things happen before that actually happens, right? And then, as you said, the what senses at all, is when you do all of these things that young people come and take action on your website, and they actually finish whatever it is that they started. I mean that that's that that's what closes the loop for everything. Because then Google sees people trusting whatever it is that you're doing, by giving you information by making a call Oh, by getting a satisfying their query. Exactly.

Bradley: Yeah, that's exact because guys, I've talked about this before, way back years ago, I think it was 2014 when we talked about CT spam, click through spam and how effective that was. And, you know, the, the completing the conversion goal is incredibly important because it proves. I remember I watched I think it was a TED talk, but it was Larry Page, right, which is one of the founders of Google. And he's talking about how, and this was, I think, in 2010, when I saw this. So way back when I first got started, and Google was kind of, you know, wasn't even the big get on the block at the time it was becoming it but it wasn't yet. Well, it might have been in 2010, but it was still anyways, my point is I saw an early. I think it was a TED talk, but it was talking on stage about what their kind of vision for Google was going to going to be. And he said it was very simple to end search.

And at the time, it didn't make any sense to me, but it does now and it has for many years but essentially what he was saying was that what they wanted to do with Google was that when somebody would put a search in that their query would be answered in that first page like that first 10 results. The solution to their problem was would be found right there. And that that's the end search. But so that's the whole point. Like if you understand that, and you're able to satisfy that searchers query and prove that to Google, which means allowing them to peek into your site, basically and see it happen, then you're you're you're providing them the exact same signals that they aspire to have, you know, that they that's really what they wanted to begin with. So, to answer your to follow up with what Marco said, I agree, like, you know, links are the foundation of everything, which is what I said, would you say what would you recommend in place of them? Well, not I wouldn't recommend this in place, but on top of, which would be, like I said, running relevant traffic in which you can buy very inexpensively from YouTube, although that's more about views than clicks, but the clicks are highly weighted  when they come from YouTube videos from ads especially, but display ads, and remarketing are very, very inexpensive traffic, remarketing is less expensive than cold traffic display ads. So that's number one. But number two, again, make sure that you have some sort of conversion action on your site that's going to trigger that. And like Marco said, kind of solidified, it kind of underpins that, it completes the loop closes the loop. And there's a number of ways you can do it. If you're running ads, I would set up conversion tracking in Google ads. But you don't have to even if you're not running Google ads, you could do it with Google Analytics, right? You can put Analytics on the site and set up a conversion goal there. And again, it's just a trigger to notify Google that the visitor that's coming from Google or from anywhere else for that matter is converting which means you're satisfying their queries, you're providing value. It's very, very powerful. So it's a great question, by the way.

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Will MGYB.co Continue To Set Up Verified GMBs?

Aaron says, Is mgyb.co continuing to set up your verified GMBs? no not right now. Specifically for Why you said that? Or for what you stated here Google has stopped displaying reviews making changes in GMB could trigger suspension or verification. So we've, we've had to suspend that service again. So for now, no, we're not verifying GMB and we're not recovering suspended GMB is either. Okay, maybe once all this stuff settles down, it'll come back but for now, no.

last one is BB come. He says, Hey, guys tune in late 1010 X or 10 times, I guess, mix of what I think and understanding and hypothetically speaking stuff. Yeah. And that's what I was saying, Man, hopefully you understand I wasn't trying to be malicious. It's for everybody else's benefit to too many times in any business or any endeavor in life. You hear people that are, you know, what if, what if, what if, and I've seen it too many times, people not take action because they think that they have to understand every solution to every possible scenario before they take the first step. And that's just not it's not done.

Not even reasonable, right? It's good that you ask those questions may be as far as like, well, what if somebody record you know, Google recognizes our wives and stuff cuz it gives us an opportunity to show the staying power of what we've been teaching. But we don't work for Google. And we don't know tomorrow, it could all come to a, you know, crashing, halt a fiery death. But we don't know that. And it's been working for many, many years. And as long as it is still working, we're going to continue to exploit it. You know what I mean? So, comments on that? Anybody? Yeah. Damn, right. Damn right. Do the do until you can't do no more, but then by then, we will have figured out another way to try and do. That's it.

It's the cat mouse game that we play, you know, and that's it. And we learned that I mean, we've seen it, we've seen it. I've seen it all. 2002 2003 beginning 2004. I've seen it all. And it's just a matter of keeping up keeping up keeping up. Okay, this is what Google's doing. This is what Google's going, I'm gonna go there, I'm not gonna wait here and be changes while Google is making changes. I'm off to the races, because I can see what Google's doing. And then when they get to whatever it is that they know, we're off to the races again, and to meet them at the next at the next one. And you know, that's just anyone who isn't doing it. Anyone who isn't trying to play the game that way, then what you're doing is you're playing a catch up game, instead of playing. I'm gonna wait for Google at the pass game. And I'm gonna shoot him from high high up where I can just pick them off.

First offense is what you're saying. Right, right. What do you want to do with me? I love to attack I'm gonna go and I'm gonna just figure out how to get into everything so that I can get the best results possible. I could care less about, you know, that. colors or whatever. I don't even think about that. I just go and get results period.

Do You Prefer Push Notifications Or Email Subs?

So last question. And this is perfect timing. So we're about to wrap up anyways, he says, if there's time, push notifications or email subs, okay. I'm going to tell you what my preference is, but I have no data to back it up. So I'm gonna make that disclaimer right now. I prefer email subs over push notifications any day of the week. Why? Because I hate push notifications. Personally, I turned them off, I decline any sort of browser notification when it asked me if I want browser notifications, I turn off my phone, push notifications. I hate it. I hate push notifications. And but I'm also in my 40s. So the younger generation may very well prefer push notifications over email. So I have no data to back that up. I just would rather have an email list than a push notification list Well, for the type of markets that I, you know, compete in, but if I was dealing with a younger crowd, and there's data to show that push notifications are more effective than I would absolutely use those. But personally, I hate push notifications and for the industry trees that I work in with mainly contracting type stuff. Email subs, in my opinion, are much more valuable. Yeah, yes or no I agree. I agree with that and in fact that we could say that a lot of the revenue that we generate in our various industries are based off of email we haven't tried we push a lot I know that on some specific affiliate niches, push notifications work really really well. Maybe you can get both but honestly we try with bush we try with many chat we'll try with a bunch of different stuff and we always come back to email because it's so you know, this is proven tested and you know, it's still the highest ROI marketing strategy that you can deploy for your brand I think a second close to that Hernan and correct me if I'm wrong would be remarketing right now building. Yeah, yeah. 100%. Yep.

Remarketing, in my opinion, guys is better than well. I'm not gonna say better than email, but it's a very close second because you don't have to get anybody to opt in right to be up to all somebody has to do is visit a page where your remarketing tag is to get put on a remarketing list. So it's non confrontational non obtrusive. In other words like you don't have to get them to complete a conversion goal to get put on a remarketing list. So I think remarketing is so powerful.

Anybody else before we wrap it up at five o'clock? Cool. Sweet, good. No, perfect timing. Thanks, everybody for being here. We'll see you guys next week. Hey, guys.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 280

By April

Click on the video above to watch Episode 280 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Hernan: Oh man, we're laughing I never no one will ever know. What's up, everybody? Welcome to Hump Day hangout Episode 280 for the 25th of March 2020 Welcome everybody that you guys are having an amazing day. And before we go into what we have in store for you guys today. I want to say hello to everyone and I want to go in order so Adam. What's up, man?

Adam: Hey, not much. Thanks for Hernan's taking over and doing the heavy lifting here to get us started while I tried to take over for Bradley. It's actually more complicated than you think to get this stuff going. So it's like oh my god, there are three screens. This is all gonna fall apart but it looks like we're live. We're working. So anyway, I can't complain. Things are going pretty well here for me in the Bay Area. I was about to say going well, but you know, with everything that's going on. I know there are some people around here who are having a tough time and you know, it's interesting. I feel like I've actually been busier over the last couple of weeks than over like the last three months. So anyway, just a little personal insight but overall. I can't complain, man things are good. Thanks for asking.

Hernan: Awesome and you know, Bradley does it with one screen. You know, he does it with one monitor. What's up Marco? How are you doing, man?

Marco: You can see what's going on. You can see how I'm doing right? It doesn't change. It doesn't. It's Groundhog Day. It's bright. It's sunny. It's beautiful in Costa Rica. Yes, we're inside, but I can still take a step outside. And it's sunny and it's more beautiful. And I can go and play with the kids like, everything's good, man. Everything's good.

By the way, 280 trivia the US had had a cannon in the 50s that shoot like, like 20 miles. It had an effect on rain. It was a 280-millimeter cannon called the atomic cannon atomic. And by the way, just I don't know why 280 just brought that up some of the stuff that we learned in the friggin military. It sticks with you.

Hernan: That's awesome. That's it.. What's up, Chris?

Chris: yo groundhogs are back in the cave, unfortunately here. We are back at freezing temperatures, but I'm fine and it's sunny outside, usually during the day. And yeah, I'm still praying for a better internet connection. Like, everybody's fucking watching Netflix here apparently. How are you doing?

Hernan: I'm doing great. I'm doing great. Actually, that's global. You know, I have a couple of friends that they work in a couple of mainframes around the world and you know, managing connections switches and all that stuff. And you know, the servers are definitely you know, overloaded around the world. So it's not, you know, it's like everywhere. So anyway, I'm doing great, we're healthy, we're good. We're inside but you know, doing to do and try to help people with the Hangout, which by the way, if you're new to Hump Day Hangout, welcome. If you've been around for a while, welcome as well the main point of this forum this space is to help you guys as many questions as possible when it comes to a digital agency and growing your digital agency SEO, pretty much whatever you need to grow your digital agency if you really want to take it to the next level we have a program for that. It's called 2xyouragency or double your agency. The promise of that program is that we will help you get more clients and getting more free time so go 2xyouragency.com.

If you want a step by step methodology to rank your website, whether it's a new website or a niche website or a YouTube video, why not you need to get a copy of the Battle Plan it's really inexpensive right now. So go to battleplan.semanticmastery.com. We also have a slew of done for you services in case that you're a business owner that needs more free time so that you can focus on building your agency and not trying to do everything yourself. So go to mgyb.co to actually get that fulfill. And last but not least, if you want to come to hang out on a really high-level mastermind of people, digital agency owners that are trying to make it better. And we'll try to help them as much as possible. You know, you should consider joining the mastermind by going to mastermind.semanticmastery.com. So did I do it right?

Marco: Following up on that my ask Marco anything webinar is tomorrow afternoon at the usual time 330 Eastern. So if you're not in the mastermind, you should come to ask me anything I'll answer whatever I can if I can't answer that, if one of my other partners can ask for it. They each have their own webinars that they do. So we're offering five times the value because you get a webinar from each one of us now, instead of just one every other week. One, two, if you are in the mastermind, go to the Facebook group. On the event page, you're going to see everyone's mastermind webinar listed in there. Just follow the instructions for whoever's doing the webinar. I'm doing it differently than my other partners. I always like to be different tests, different stuff. So with that, see you all tomorrow and let's get to questions.

Sounds good. Go. What's driving? Who's sharing the screen?

Yeah, I didn't even think about it, man. We're totally lost without Bradley. Just kidding. Yeah, let's do this. I'll share my screen. All right,

Marco: I'm gonna stop my video because as you know, too much sun is bad for you guys. There we go.

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How Would You Rebrand A GMB Page With The Same Address And Phone Number As The Old One?

Adam: Let's see, it looks like the first question for today was Fitz. So let's say my clients switched real estate brands. Should they kill the old GMB or ask Google to change the name? They created another GMB for the new brand name. They are still at the same address, same phone number. The other GMB was not optimized. Okay, so, switch brands. Still at the same address and created a new GMB. So I'll let you guys handle this one man, GMB is outside of my area of expertise.

Marco: That's an entity fuckup in the making. Plain and simple, plain and simple. You have two different brands at the same address, right? The same address. Probably sharing the same entity information. He's saying the same address and same phone number. So two out of the three data points are the same. Definitely entities. Just kill one or the other or just, you know, call, you can call the Google rep and have them help you on this. This is legitimate. There's an orphan system in the same place. They just changed the name. Because when you start messing with stuff as I know, Bradley has had some success, changing stuff. I just tried to do something the other day, very simple, and it got suspended. Fortunately, we have a suspension reversal service in mgyb.co, which works really well because I was the original person who tried it out.

So at any rate, just so you avoid all of those issues, you can just call Google and have the Google rep help you through. Some of this is what I did. I'm an idiot, that's your client, of course. I mean, idiot, I was trying to see if I could change the name and I just didn't know what to do.  Act really ignorant. I didn't know what to do. I'm sorry, I'm sorry. I'm sorry. Flogged me with 10 wet noodles, but please help me out. And that usually gets you a lot of assistance. Because you know, business, especially now, right with, with all of the stuff that's going on. I think they're going to go out of their way to be really helpful, except that with GMB, like, they're really cutting back on the stuff that they're allowing. They're really cutting back on it. That could be one of the reasons why I got an algorithmic suspension, the other day gamma, I'm almost 100% positive that it's algorithmic, they don't have enough people to keep up with the GMB demand.

So I mean, that's what I would recommend, totally. If you want to try eliminating one and optimizing the other. Please remember that any changes that you make can get your suspension right now. And as a matter of fact, we were just talking in chat with Rob with the guy who does the suspension lifting. And they're on hold, even though they aren't lifted in the GMB sits on pending, until they'll come back full strength and we don't know when that's going to be guys. This is a really touchy moment to be fucking around with things that are really really important to the business. But what you have right now Fits that that that is totally totally entity ambiguity. And I can't tell you how bad that is and how difficult it is to then go and get rid of the ambiguity because I've had to do it.

Does YouTube Count A View If Someone Is Watching An Embedded Video On A Website?

Cool. All right. Well, good stuff. Next question. I'm going to go if it looks like Mike. So Mike Hello, superstars. Thanks, Mike. I want to embed a video from my youtube channel on my website. Okay, sounds good so far. Does every time someone watching the video on my site, YouTube countered that view, even if I set it to autoplay inside my website, and if you can please share a few tips about the website embedded general. Thanks a lot.

So yeah, I mean, you can see this. I mean, I'll start this off and let you guys chime in. But Mike, you can see this in your Analytics, right? If you go into YouTube, you see that they even break it down by you know, YouTube views. I forget the exact terminology, but I think they even have an embed view. Don't they? Or am I mixing that up?

Hernan: Yeah, embedded views. Yep.

Adam: Yep. So yeah, every time someone's watching from your site that's going to show up or if it's embedded in other places, you know, that which Yeah, actually more. If you want to talk a little bit about embeds, I mean, I can tie this directly back to MGYB services, but there may be something else here we want to, we want to tell them about.

Marco: Yeah, I mean, we have an embed service right in MGYB where you can get your video. And what it does and how we compare it is that you become a publisher for YouTube instead of just being a consumer or a user. And then you go out and you publish a video via video into the networks. So it really helps now the other part of this. Can you share tips about the website embed in general that I mean, there are no tips you take the iframe code, and you iframe it into your website, that's what an embedded and there are tons of YouTube tutorials on how to do that. I mean, do you just go into how to embed a YouTube video on a website and hundreds if not thousands are going to pop up. So that's the simplest thing. But it does count as a view. I agree totally.

Adam: cool. All right. Anybody else wants to chime in?

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Hernan: I do something similar to Facebook video as well. I know that whenever you embed a video on a page, you will also get those views counted toward that video. So I think that they're operating under the same logic. And the benefits of that is that then if you create, let's say, an audience of people that view your video, because you want to run ads to them, they also count towards and it will be put in those audiences as well, whether on Facebook or YouTube, so I think that counts towards that.

Marco: Well, it's the code right, what you're doing through an iframe is that you're displaying the YouTube page, where that video sits on your page. That's all it is. So what you're doing is, it's de facto YouTube on your page. So anything that happens on that page, of course, it gets counted in YouTube because it's part of YouTube to stop party will have your website that's why it's iframe on your website. The same thing with with with Facebook, it's iframe code and so it works on the same principle.

How Do You Best Utilize SEO Power Shields?

Adam: all right well next question dark biz I kind of want to say that's like a Darth business like something out of Star Wars But anyways, maybe it's something else. Question is I recently had a few SEO power shields from MGYB delivered and hopefully we'll need to order another four to five in the coming weeks great. Is there some material that shows me how to best utilize all of this is a bit overwhelming and I'm not sure how to make this work like you guys do. Many of my clients are local, so naturally, they want to rank in multiple cities would be great to know how to use the shield to accomplish this. I can think of a lot of the training that's available at mgyb.co. If you go there and check out the webinars that are available for free. But Marco, what else do you think?

We should be pointing to when he said he recently had it just updated Sorry, I lost it. He recently had a few SEO power shield delivered. And so how to best utilize it? Well, we tell you what did your link building with that because that's what you're going to need. If that's not enough to push your client where you want your client to be, then the next step is you order press releases you do a press release back that that's in a press release. Local PR Pro, excuse me how to stack press releases. And if that's not enough, then you link build into your press release stacks, and you continue your link building shouldn't stop it should be part of your monthly maintenance. It should be something that you build your client for. I call it the link building cycle. So you order the stack or the SEO shield with link building, and then Dadea knows exactly what to do. Then you start. Okay, so where do I go now? Well, you're gonna have to start looking at your Analytics and at your Search Console, start looking at where the traffic is coming from the start looking at where other opportunities are to do these juicy keywords that you might be ranking for a second, third page. You might need to expand the drive stack right with inner politics that that's part of my charity webinar series that we've discussed it. I mean, often so. Our YouTube channel is youtube.com/semanticmastery, use the channel search function. Bradley showed how to use it last week or the week before and you search for everything there. You start using the free resources. The Battle Plan is also a great place to get ideas on what to do, as you said, the webinars in MGYB.co and we've just done tons of public webinars. But if you want the real deal, I mean, it's the mastermind. The mastermind is the place where you can take you and guide you step by step on what you should be doing and how and why. Because there is a method to the badness that there is a reason why this all gets done, that there's something that we're trying to accomplish and all of this, and that's building the best entity in the niche because that's what's winning the fight right now. That's what winning the SEO fight is whoever has the best entity and the best entity and keyword relationship.

Adam: All right, with the follow up with that, Marco, is there something we can tell him he's saying to you know, his clients are local, and they want to rank in multiple cities would be great to know how to use a shield to accomplish this. I'm not sure how.

Marco: Again, you'd go by it by expanding the website into location. Now, it's not going to rank in the three-pack. This is Local, so there's probably a three-pack involved. You're not going to reckon in the three-pack. Because then what you're going to have to do is you need a three-pack in these multiple, it'd be a GMB in these multiple locations, or you're going to have to push so much power from that one GMB that you associate the new location with what's called the business central, simply meaning where that business sits geographically, and then where Google displays it in a radius. Right? So you're gonna need to extend that radius somehow and how you create that association with all of these different locations. I mean, it's not something that that you just do. It's something simple that you need to do it is as a matter of fact as part of Local GMB Pro. Another one of our courses, which you get a great discount if you join our mastermind. I mean, I can't emphasize enough then when you get to this point.

When you have clients, multiple, multiple clients, and you're gonna need multiple power shield. So you need, you need to know how to put all of this together, you need to be in the mastermind because that's where you can ask us questions. That's where you can talk to me directly and say, Okay, now what do I do? And we take you, we take you through a webinar, and you come and ask the question in my ask Marco anything webinar tomorrow, and I'm going to guide you right through it. And I'm gonna tell you exactly what it is that you need to do, and why. We can't do it in a free forum like this. I mean, this is a very complicated question. That seems simple, but it's very complicated. And yes, it seems overwhelming. But that's why we tell you to come with us so that we can guide you through the process. So that we can take you through we will hold you by the hand that we have to and carry you all the way through.

How Long Will The SEO Shield Get You Out Of The Sandbox On A New Domain?

Good stuff. All right, the next question, this one is going to get complicated and all I got to comment on at first but let's dive in. So first of all, appreciate this. Hi, guys just want to tell you that you are the go-to for making sense of the SEO expletive say shit. Oh, yeah, sorry, let me go ahead and reshare it. I'm trying to split it up. So we're not just focused on the questions. All right, so question first, how long will the shield I assume means that SEO shield gets you out of the sandbox for general? global national, local on an entirely new domain? I'm not sure I understand the question. I feel like the intent here is how quickly would the shield get you out of the sandbox to which I guess mine would be I wouldn't. I wouldn't know particularly and be something that I don't think you could say it would just be the normal amount of time Marco. Is there something I'm missing there?

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Yeah, he wants to know how long it takes to get out of the sandbox. He wants to know general, global, national, local each one on. It's all we don't know. I mean, Google is Google. They're the ones who know. What we do know is that once we start doing everything that we do, which includes running ads, right, ads for branding, which is again, another course that we have available, like I'm gonna have to say it again, available in our mastermind, to our mastermind members, right? So ads for the brand, this all comes together so that when Google sees this all they come crawling, and yes, you usually get 10 bucks. But if you do it right, the way that we tell you from the start, your onpage is tight. Your entity is right when you start pushing through the SEO shield, doing your press releases, running your ads, doing everything the way that we say do. It all comes together so that there is no sandbox, so to speak. When that happens, we can't tell you. I've seen it happened in a matter of a week 10 days. I've also seen it happen in a matter of six weeks. Land Solutions that work as a matter of fact was never sandboxed. Woods one of our cases that it was never sample, I started ranking for different terms almost right away. So that there's really no rhyme or reason to what Google does. Other than they're the ones who know. We know how to force things through and how long it takes. It's going to depend on how much you do to force it through and to force Google to recognize your entity as the best entity in the space.

Adam: Make sense. All right, let's hop into the second part. So he's asking next.

How Would You Use Three More Tier Rings To An Existing YouTube Syndication Network?

So let's say that you have a YouTube syndication so I assume starting with a YouTube channel with a single branded tier one syndication network, and then you have three rings and tier two to attach to that, so multi-tier syndication network. And let's say you were given the ability to add three more rings to where would you prefer adding these? Would you put another three rings on tier two, so that instead of having three rings and a tier two, you'd have six? Or would you put another three rings on tier three or another three rings on tier three syndicated from each single? Okay, I can condense this now. So would you just add them as additional tier twos? Would you attach one to one to tier two? Or would you stack them all on one, tier two and keep building that way? I guess is their preferred way of doing this. I personally haven't built out anything to be beyond tier two. I'm just using a multi-tier syndication network. So does anyone else have an input on this?

Marco: Daisy chain the tier twos. A very simple answer that I mean, there's no need to go into anything out No. All of the other things. I'd have to speculate on how and why. And you know, I don't like to do that I hate theory. I only know things that I've tried and the way that we've tried it, and the way that we've had success, and I know it's the way that Bradley's done it also is you just daisy chain a whole bunch of tier twos with the different syndication points right WordPress, Tumblr, and Blogger. I call them fanboys. Right at tier two, they're all fanboys of the brand. The brand stays the brand. It's a single brand, you wouldn't want to daisy chain anything on that branded network unless it's another property, another tier one property. Once you're a tier two, you just daisy chain them and you can do as many as you want, especially for YouTube, where as far as we know, and Bradley says there's a lot there are no footprint issues.

Sounds good. All right.

How Would You Silo A Business With one Primary Service & 5 Sub-services?

Let's go into the next one. Next one's from Marty. Marty says, Hey, I'm a local small business owner right on. I'm currently doing my own SEO because I'm tired of spending thousands of dollars and not seeing any results. And for now, I'm enjoying the challenge that is Seo cool. My website is currently structured with a service silo and a location silo. I offer one primary service and five sub-services. Should I be building out pages on my location pages for each sub-service? Or can I link them back to the sub-service page in the service silo? I'm not concerned about the amount of work to build out the pages but curious if the amount of work would be equal to the benefit I could potentially see in rankings. And then we got a good follow up question here for you after that, Marco.

Marco: Ah, yes, I see it. Good stuff, man. This is like riding in Bradley's wheelhouse because I'm not really a local guy. Yeah, unless it's GMB, right? I bet you're setting up your one primary service and five sub-services related to that service. Building locator pages for each sub-service? But wouldn't you be offering the primary service and then the sub-services in each location? Why would you split that up? Either I'm not understanding the question, or I don't see the logic.

Adam: Yeah, you can clear that up. Yeah. Marty, if you're listening, if you're live, if you can offer us a little because I was thinking the same thing. It sounds like you know, are you going to basically duplicate but just kind of doing it two different ways. But if we're misunderstanding that, by all means, give us clarification and we can pass this along to Bradley when he gets back so we can see what he would have to say about this as well.

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Marco: as far as my drink of choice. If we're talking about alcohol, I love rum. But it has to be really good rum. I have a bottle of 30-year-old age rum. It's Costa Rican. As a matter of fact, it's in Costa Rica maker. But there's another one in Nicaragua. That makes some just some excellent rum. Now it gets pricey when you start drinking that good stuff. And it's not meant to you don't throw that back. that's meant to be sipped. And you don't mix that with Coca Cola, or any other couple you guys do it. Coffee, which is my next favorite drink right? You guys should have coffee with garbage and it tastes like nothing like coffee tastes like. Coffee is delicious. You just black you need to add a little bit sugar, add a little bit of sugar and enjoy it, man. It's nothing like a good cup of coffee. But as far as does drink, man, rum. I'll drink a half an ounce and a half every five or six months. I'm not a drinker, but when I do, that's it. The 30-year-old rum.

Adam: Nice. Solid. All right, well. Let's uh, we're got this a reminder to get your questions and we got it just a couple of more, but I'm going to expand this. Let's go around real quick. I know. You don't drink much, but what's your favorite drink?

Hernan: I do like rum. I do run on Coke though. But, but so that's that. And then we have another thing called for men here in Argentina, which is like bitter type stuff. But that's basically what I have when it happens like once a year or something like that. So I gotcha. I'm not a drinker.

Adam: All right, Chris, how about you? Are you drinking these days in Austria and if so, what's your favorite?

Chris: No not drinking. Favorite drink is probably water or likes some nice tea. I know boring but it is what it is. But unlike me, my brother actually started home brewing. He's like cranking out like some good stuff from what I hear.

Adam: Cool. Yeah, my go-to would probably still be an IPA. So a really good IPA or double IPA. So, alright, now that we got the important information out of the way, we'll get back to the questions here. So Jordan says, Hey, everybody, keep your chin up. You got this keep throwing punches. Remember rocky Bell bow look like he was in trouble and see what happened there. Yeah, good. Good reminder, Jordan.

Should We Be Worried If Google Picks Up With IFTTT Syndication And RYS?

All right, so BB says should we be afraid if Google picks up to pick up with the IFTTT syndications and RYS? What about big competitors like Yelp or other big ones? What are the consequences of that timeframe? I'm not 100% sure what the exact question is here guys, do you? Do you know?

Chris: He probably hasn't understood like, the concept of syndication networks and RYS.

Marco: Exactly. That's exactly what I was going to go we practice entity-based, worry less SEO. If we were afraid of Google picking up any of our stuff, we wouldn't call it worry-less SEO. Dude, the last time I worried about a Google update was like when the first Panda came out when the first Penguin and all that. And not that I was afraid and just I saw it just messing with everybody and as SEO is over until it wasn't until we figured out what it was that we needed to do with that. Around the time when Brandi developed his IFTTT strategy and it started working really well. We developed other strategies, we started working with subdomains, those things who are worried about Google killing us with all that stuff, but the way we do things now, man, the whole point behind this, and then why we're calling it the SEO shield. And why we're calling it entity-based, worry less SEO is because we talk and code directly to the bot. And we fill the bot with so many variables regarding up our entity now.

I wish Robert here so that he gives you this, this explanation much better than I can. But Google is nothing but a relational database. And what it's doing is it's going out and collecting information first of all about the different niches. Let's call it a plumber, and I will go with the example of the DC plumber, and plumber in DC. Google goes out and finds all of the information it can first of all about plumbers, then if it's local, DC is, of course, a city. It's not just the capital of the US, lots of people there, lots of competition. And what it does, then it relates to information that it has about a plumber with the entities that are created, brands, right the brands and how well you've created the entity and how well you've structured your data in a way that it can compare with all of the other entities that it has in its database so that it can serve real business, real-time so that you can serve real-time that query.

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So if you're looking for an emergency plumber in DC, they don't want you turning up someone who is 100 miles away. They want you to if there's someone around the corner, they want to turn that up for you. Because that's the guy that you want to come to your house, the guy who can help you at the time when you need it most. So that so what we try to do is we try to fill Google with the var and we do it in a loop so that it gets it over and over and over and over again. In the structured data, where there are no penalties for structured data. Not that we know how you can spam your JSON-LD on your website, but the way that we've structured it, it's just looping the bot so that whenever it comes across our entity information anywhere else, it just it goes to another place and another place and it's all our entity information. And so we become the entity for that space. This is why DC plumbers working the way it was the way it is. This is why the Land Solutions network is working the way it is. This is why everything that we work in and I wish I could show you guys some results like a personal injury attorney in New York City, personal injury attorney in Los Angeles, California. I wish I could show you some of that stuff tell you the lawyer. I'll tell you the niche. I wish I could tell you the lawyer and like the calls are ridiculous. As a matter of fact, you have some of those images for some of the clients and the ridiculous numbers that you can produce, working the way that we weren't. But again, it's all entity-based, worry less SEO, so that you go and you claim your footprint, of course through your structured data through your sameAs through branding, all of your different profiles, so that it's all part of the brand returning Google here I am. This is all for me. This is how I and I do it better than anybody else when I do it like this.

And then when you do that, it becomes, again, entity-based, worry less SEO. I can't tell you when the last time I worried about a penalty, I just don't worry about I just go and do what I'm supposed to do. Everything that we give people, right and MGYB all of the parts and services, they're the same ones that I use. As a matter of fact, I just used it yesterday to send out a press release. I linked up with Dadea use it.

The syndication that will mean the power shield is in the land solutions network. I mean, if it were not there if I were telling you guys, okay, you have to go this and you have to go do that. And you go look at the land solutions, a case study, and you don't find any of it and then you know that I'm for the shit and I'm feeding you just a line of crap. But you'll go and you find it and you can. You can go ahead and reverse engineer the Google site and the drive stack and the press releases. As a matter of fact, if you go and take a look at sell and fast, and you click on the new step, you'll probably find the first two results in Google News are my two press releases. And so one from yesterday and another press release service that I'm trying out. Our shit worked on me, and I don't know what else to tell you. Our shit work. And it works because we test and we test it ourselves. We test on everything that we do before we decide to give it to you. We test it ourselves, our clients, our projects, and then we go and give it to you. So there you go. I don't know if you guys have anything to add to that, but no, as far as I know, and as of right now, and for the last five years, absolutely no consequences except making a whole lot of money for myself and for my clients.

Adam: Nice. Does anybody want to add to that?

Hernan: No, I think Marco sums it up beautifully. The main point is that you are you're building a business right? If you're worried about an algorithmic penalty or whatever, then your business is shaking so you know the stuff it's like long term. You know, our approach has always been long term so that's actually helping me helping a lot of business owners of the past couple of years. So we'll keep on doing that.

Adam: Cool. All right. Well, it's not a question but Jordan apparently likes to use coffee to warm the creamer which is not my jam. I'm on Marco's side on that.

Marco: Oh, dude. Oh, kill coffee. Ever.

Adam: You're never asked you to send coffee from Costa Rica. Just send it to me. Don't waste it on.

Marco: Yeah, I was just about to say don't ever ask me to send you Costa Rican coffee. Because I'd hate to see it wasted on creamer.

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Does Google Look At Referral Sites And URLs to Determine Backlinks?

All right. Well, let's get into this one. BBs got another question he was gonna save. But since we got the time we can get to this. It says Google look at referral or referring sites and URLs to determine if there is a link there once visited the link, just Google look at referring sites and URLs to determine if there is a link. Once visited the link to anyone else, like does it follow links is how I'm reading it, which would be yeah, I would imagine that's right.

Marco: Alright, so this goes with the distance graph algorithm. Google will go and look at a link on a referral site. It'll look at everything that the referral site is linking to. Also, and then on your website, since that website is linking to yours, it will not only look at your website, it will go out and look at all of the websites that your site is linking to, in an effort to determine whether your website deserves to be a seat site or a seed set or to see how far you are from a seed site or a seed set. And that simply referring to trusted and authoritative websites in the niche, not trust and authority like the third party, like these custom metrics, right? These vanity metrics, and Majestic and Moz, and whatever. Not that kind of trust, not that type of authority. What Google deems is trusted and authoritative in the niche. And once you get in there, which is, again, one of the things that we really go hard at making our project, a seat site, and everything attached to it part of a seat set. So yes, it looks but it looks at everything. And it looks both ways, both at the link source, at the link destination and everything that's attached to the link source and the link destination and everything that's happening to those. So when Google says we're getting away from links, links don't count or any other SEO that saying backlinks don't matter. They're full of shit.

Does Creating Backlink To A Citation Page Push SEO Value?

Adam: I'm not gonna follow up on that. I think he says all. All right, Marco. So second part with this though he says What does a backlink to a page with a citation do? Does it help push SEO value?

To what does a backlink to a page with a citation? Yes, it has SEO value. It's your citation. It's your name, address, and phone number. It doesn't matter in this case, it doesn't matter if it's nofollow or dofollow this is what citations are. This is places where your business your brand is named with the address and the phone number and enough of these. If you're local, especially in hyperlocal citation site, I mean they are magic. These are these are these are fabulous. So yes, they help with SEO value. But without getting too much into the weeds. It depends on what you mean by SEO value because there's a lot of ways to push SEO value.

Can You Promote Apps On The Google SERP Using Semantic Mastery Methods?

Gotcha. All right. And then as follow up, and this kind of an interesting question is can you promote apps on the Google results with our methods? And then how would you actually promote? Or rather, can you promote or get SEO results from the app stores themselves? So it sounds like you're just asking like if he has an app, could you use some of these methods to get results and maybe rank an app organically?

Marco: If there are people looking for your app organically? The Yes, absolutely. You can get results that our methods are it works with anything, we've tried it on anything and everything and they work and we have people it's not just us it's not just the Semantic Mastery team, right? We have everyone in Semantic Mastery in the mastermind and in our free Facebook group and in Syndication Academy.

Jordan is a member of syndication was a member. That's where he started. Then he came into our Semantic Mastery mastermind. He's also a member of my mini mastermind. But I mean that that's one of the things. That's why he started out. Right. And he's getting fantastic results. I don't see why you wouldn't be able to as far as the App Store itself. Like, I don't do apps. I should because they're in high demand right now. I just don't so I have no idea how the app stores themselves work. Other than that, I go to Google Play, and I look for the app that I eat, and I download it. So I have no idea or if anyone cares to chime in. If you know, I mean, please do but this is just way out of anything that I've ever done.

Adam: Yeah, well, I think it's an interesting question. And I'm willing to say hey, we're now past the point of where our Chris and Hernan chime in if they have the experience. I have no experience actually doing this. So we're saying we have not done this. But could you do something like using us to shield us in our white stack or do something else that you think would provide some results and point at basically at the app store? At sorry, at an app on the app store?

Hernan: Mmm, that's such a good question. I think that if you start to like the path as to how the clients are coming your way. It's kind of clear to everyone because your app is solving an issue, right? Your app is solving a problem. It's like going after a specific demographic. And all of that are keywords that you can run for, you know, and even if it's like that you cannot directly influence the app ranking on Google or the app store because it's a little bit of a different algorithm. You can play by the same rules.

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In terms of Hey, put together a WordPress blog, start blogging, do the SEO sheld. Do everything and the call to action on all of your pages will be just to download the app. And that will definitely help the on the App Store. Because the App Store is basically based off of downloads and reviews and comments and all of that. So the SEO aspect of things, if you think about like, for instance, apps like headspace, or apps like Spotify, they're, they're going after every possible source of traffic, including SEO. So if you're looking about if you're searching, you know, like different meditation techniques and all of that, then there's a high chance that you will come across a headspace.com article, and they're running in an app, so you can download the app from the App Store. So that's the approach that I would take not necessarily to get the app rank on Google. I don't know if that's possible, but we know that articles rank so you can actually get that route so that you can get traffic downloading the app. And then you know retargeting to download the app and all of that.

Marco: Well, now this brings up something really interesting because like, how do you find an app? Aren't you usually on your mobile device and you're visiting something, and maybe you're looking at the mobile site, but they say, hey, download the app. And so it's a lot simpler to have the app than it is to keep going to the website or just whatever because you just have the app. Netflix and all of these different things, they've come up with them with an app, but how did they promote it in the first place? Well, they had it on their website for their visitors. They made it convenient for their visitors to say, if your mobile, here's something lighter, that will give you a lot of value. And so with that in mind, I don't see why you wouldn't be able to go into the mobile algorithm like mobile-first and totally rank it all for the app on your website. Have a link over to Playstore (android) and over to iOS store. So other than that, I think that's what you would do what you would need to do, right? The website with a mention of your app, whatever the app is because there has to be a niche for that thing, whatever that thing is, whatever that app is going to do it. First of all, it has to deal with a problem. It has to solve a problem. It can't just be because. If I'm bored, I might download a game but I'm gonna look for the game first. I don't generally go to the App Store to look for a game many people do, or if I want something, I just whatever, I'm gonna go to my phone look for it. And if there's an app, and then I'm going to go and download the app. I probably trust the website that I'm in. So that's how I'm seeing it. Although I'm gonna tell you again, what you're getting from me, which I don't generally do is just theory, because it's not something that I've tested. It's not something that I try. And it's not something that I have any kind of expert knowledge on. So don't take it as if I'm giving you this really cool expert advice because I'm not.

Chris: All right. Let me chime in on the whole thing because I actually have experience with those things.

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Cool. So question number one, can you promote apps on the Google SERPs with your methods? Yes, Google Play Store and the Apple App Store both have desktop links that you can pretty much rank and you can: number one, link them, link to them from your homepage or like to a website that you create. And number two, you can create, even like a drive stack, etc. and link to those things and use all kinds of other methods like press releases, etc. and use those things.

Personally, I would do the route that I create a dedicated website, we're actually showcasing the app and actually, maybe even do an info product or something like that as well. Obviously, it depends on what kind of app it is exactly. And promote my website and then move it over from that website to the Play Store or Apple App Store. That's throughout what I would go because like there are always changes in the App Store, etc. and you never know like one day they might change the URL and stuff. So yeah, good to be able to change those apps.

Number two: how to promote an app on the app store's themselves, number one, their advertisements. And number two, like you, can run Facebook advertisements, Google ads, etc. Those are all available also display advertisements, etc. Number two, the app stores themselves, how do you rank? so if you're a developer, number one, you have a tirely of description, you have keywords that you can put in there and the vehicles similar to how they work on a website. Basically optimized keywords like your titles and descriptions, etc. with your keywords.

Number two, the main ranking factor will be how often it's going to be viewed and actually even higher than that, how often it's downloaded. And they also track if you if a user downloads it and immediately uninstalls etc. So this the good old methods that we used to fake the App Store ranking that history.

Yeah, one more thing if you're going to promote the apps in the app stores and stuff themselves the methods any good coder can integrate the Facebook pixel or YouTube pixel, etc and also Analytics they recommended actually that you do that and you also get like the conversions and you can promote them with the purchase pixel for example in Facebook's and with YouTube, etc. I highly recommend going that route. I hope that helps.

Marco: You could just outline the course on how to promote apps and how to how to get them ranked. What are you waiting for? Go record it and sell it.

Chris: Yeah, well if there's more demand in our audience, um, let us know.

Adam: Sounds good guys. All right. Aaron's got he's just asking for MGYB sports a little bit behind them respond to. As far as we know, everything's up to speed. But I would say make sure you give at least 24 hours. If you submit, you know, help desk ticket to, you know, we can't guarantee that we're going to turn it around in an hour or two. And sometimes we get emails from people, you know, saying why you never responded. And it turns out, they submitted a question 30 minutes ago, so I'm not saying that to you. But please give us at least 24 hours if it hasn't been that by all means, you know, you can post something in the group and say, Hey, I need some help, you know, and we'll certainly respond. You know, occasionally, mistakes happen, although we try to minimize them. So just let us know if we can help you.

Other than that, we'll, it looks like that's the last question. I'm not seeing anything else. We did have one question for you guys, for everyone watching right now, as well as people watching down the line. If you can tell us what your single biggest issue is, for those of you who either haven't started an agency or who are looking now and saying, hey, I want to either start an agency or wants to start consulting want to start doing this, either, you know, some form digital marketing. What's your single biggest issue to getting started, or to start to grow, if you can just let us know, pop it on the page here, if you're watching the replay, put it on the YouTube comments. We'd really love to know, appreciate the feedback, and it helps us you know, develop better training as well as answering questions via Hump Day Hangouts and other avenues. So I think on our end, that will do it for days.

Marco: Hang on. Yeah, he's saying four days. No way. Yeah, I'm gonna say, if he can, what's the best way for him to get a hold of us? I was gonna support it at mgyb.co. And I don't know if he's using his regular email. If he's using another email. Ah, but I should go look at the ticket. Just write to [email protected] and you should get a response.

Adam: Karen's got the direct line. So how about we'll hop into that right after this and make sure that it's not in the meantime, Karen if you can send in another ticket. Just say, Hey, it's me from Hump Day Hangouts, something like that so we can see make sure it's coming in. Yes, I can go look in the quality group and see what's going on. Awesome. All right, everybody. Well, thanks, guys for being here, and we'll see everybody next week. See ya. Cheers.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 279

By April

Click on the video above to watch Episode 279 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

All right, outstanding Welcome everybody to Hump Day Hangouts Episode 279, the one where we're all inside for some reason, but we'll get into that a little bit. Want to say hi to everybody? First of all, if you're watching us for the first time, thanks for checking us out. Thanks for asking your questions, we really do appreciate it. We're gonna do things a little bit differently. Today, we're going to have a little bit of a presentation. That's just going to take up the first part, and then we're going to move in and we're going to definitely have some time to answer questions. So with that said, though, want to say hello guys real quick. got everybody here. So I'm going to start on the left and start with Bradley, how are you doing today?

Bradley: I'm good, man. Glad to be here. With all this craziness going on, which is what we're going to talk about a little bit prior to our normal question answering. So but you know, so far safe, feel healthy. So I guess that's a good thing.

Adam: That definitely a good thing. So Chris, how about you?

Chris: I'm doing excellent. I never felt better.

Adam: Good deal. Hernan, how are you feeling yourself?

Hernan: oops muted. I'm good, man. I realized that that thing that they call quarantine is like my lifestyle 20%. So, for self-quarantine, so that's why you know, I'm not noticing it. So I hope that you guys are saying, I'm really good.

Adam: Marco, how are you doing it?

Marco: Looks like I was mudra um, how do you think I'm doing? Do you see that Groundhog Day, man? 360. I sold it, son, off guns out. Just sunshine over there. So yeah, over there or over there.

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Adam: Well, I want to say real quick before we get into things. We're gonna be talking about a few different areas. But if you're an agency owner or a consultant, you want to get more clients you want to grow your revenue, you want to scale your team. You owe it to yourself to check out 2xyouragency.com and if you're looking to more get repeatable processes for everything from new websites, age domains YouTube channels dealing with the SEO and digital marketing around those, check out the Battle Planet, battleplan.semanticmastery.com and for anyone we always advise This is getting things done whether it's hiring a VA, whether it's finding done for you services and you can find our done for you services, all the stuff we recommend and that we built ourselves like syndication networks, RYS drive stacks, which there's a sale going on right now. And if you're a subscriber at mgyb.co, you're getting some fantastic deals, SEO shield, link building, press releases and a lot more coming but go check out that stuff.

Now today we want to do things a little bit differently. Obviously, there's a lot going around and going on with the coronavirus. You know a lot of the future is uncertain. There are things going on, I think between us all. I came in late to our company meeting yesterday but I know there was talk of people losing clients I hopped on a call today had a client who said, “Hey, Adam, we'll be in touch.” But it looks like you know, we're not going to be able to continue for a lot longer have that tough conversation with them. But we want to cover some of these questions because it's happening to us. I'm sure it's happening to you. And we had a conversation yesterday for prime. I don't know, what do you got 15-20 minutes during our normal corporate meeting, talking about, well, what should we tell people about? Where are we going to focus? What are we going to do as we go through this time, and we want to kind of share that with you, guys. So what we're going to do here is take about four or five minutes apiece, talk through some areas that we think are really important, where you can get either the most bang for your buck or the most value for your time during what is probably going to be a bumpy time for a lot of people. So with that said, Bradley, do you want to kind of kick things off here?

Bradley: Sure. Let me start my timer so I can keep myself within the five minutes allotted. Alright, so yeah, so you know, I've had a couple of clients call I have a preschool client owns three locations that called and said that he was you know, kind I shot it tried, they're still open, but they're, they're actually ended up spending about half an hour with him today helping them get set up with Zoom and YouTube. So because they're going to try to teach them in a Montessori Preschool. So they're going to try to teach the Montessori curriculum to their students remotely so that they can still charge their customers. So he originally called to try to cancel services or suspend services for a period of time, but I ended up like having a chat with them. And you know, then he got back to me. That was yesterday. He got back to me today and said, Hey, listen, I think we're going to give this a shot. So I produced a tutorial video to show him how to integrate Zoom to live stream into YouTube so that he can manage questions and answers for the classes that they're going to teach to the preschool students and the parents through YouTube community chat as opposed to like Zoom. And anyway, long story short, we work something out. And I think there's a lot of creative ways to retain talent right now or to even potentially open up new avenues of business that you might not have otherwise ever thought of. So I think there's some benefit to that. However, there are certainly going to be some people that are, they're just going to have clients are going to flat out, freak out and just say, you know, like, we don't have the revenue, we need to suspend services.

And I know a lot of us consultants and agency owners are going to experience you know, are going to feel that you're going to feel that. And we know that we've had some people contact us at support and say that they'd like to suspend or pause their membership subscription services to our memberships and such. Here's what I think guys, we're digital marketers. And yes, we are going to be, for the most part, we will experience with will feel some of this. But right now is not the time to take your foot off the gas. In fact, right now is a really good opportunity to work on building your business, because, as I've talked about many, many times before, something I never really did was over the years was really put a lot of effort into building Big Bamboo Marketing, my agency brand. I didn't really need to because you know, I had several good clients and make good money from my agency, got Semantic Mastery to have other businesses that were generating revenue. So I never made an inactive, proactively tried to grow my brand and my authority for my own agency. Well, right now is a great opportunity to do that, guys, if you're going to have more time because all of your external activities have been completely shut down by the government. So you can't go anywhere. You can't do anything yourself quarantine, or, you know, stuck in your house. And if you've got clients that are suspending services, pausing services, whatever, what better time than to devote energy and attention to your own business, so that when all of this passes, which it too shall pass, you are in a much stronger position for your own agency. And instead of building always other people's companies, build your own company.

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And so I'm taking this opportunity to do just that. And so we're in the middle of the 2xyouragency training or Double Your Agency training. And today, I just finished the week nine training. So we've got three weeks left 10, 11, 12. Yeah, three weeks left. And I think right now is a perfect opportunity for you guys. Like for any anybody that hasn't purchased 2xyouragency to get it. It's super inexpensive, 12 damn weeks of training, and every single week is a lot of training. Trust me, we do, as I said, just completed nine weeks guys. And if you start going through this, now you have the time and you start consuming the course isn't going to help your business. You have to implement take action on what you learn. And so the course is 12 weeks. Imagine how much work goes into it. But I promise you if you go through and start implementing this and building your own brand, that you're going to come out of this stronger and much better off than you were going into it Trust me. And so I think I'm almost out of time.

My suggestion to you is to build your own brand. So that you can probably that you've neglected for all of you've neglected I know I have. And so I'm using this opportunity right now to do things like developing processes for some of the most complex tasks that I never even attempted to build standard operating procedures for because I didn't want to devote the time to do it. Well, now I'm devoting the time to do it because that's going to remove me from the process which is going to eliminate a bottleneck in my business right from some of this stuff. The same thing goes with when it comes to marketing and branding for your own business. Again, I would get referrals. So I didn't do a lot of intentional marketing for clients for my own agency. Right now is a great opportunity for you to take time to develop marketing, collateral training, materials that you can use for marketing collateral, like all of these, there goes my timer, all these different things that you can do to start positioning yourself so much better so that when this does pass, you'll be in a much better position somehow.

Time. I'm gonna pass it on.

Who's next? Go, Chris.

Chris: All right. So I was thinking about this oil approached it. So like, I will give you an analogy here. Number one. Imagine you're an alien who lands on planet earth and sometimes October and you figure things out. I know like the beginning of December, you know, our economy works and stuff and how people are working and things. But the thing is, then December comes and we all know what in December is the Christmas holidays. So as aliens, you probably never experienced Christmas before and everybody's winding down work. everything stops. Everybody's staying at home. People are celebrating and stuff, but there's literally no work being done. And the alien is wondering why all the businesses did like what happened. And I kind of see it the same way as it's in my opinion. People are making everything up in their heads right now. Because compared to last week, it's just like a few news like that reflectively and you have to stay home and that's we're all doing most of us doing online business stuff.

There's literally serious change, you know like some people freak out some here about shutdowns. As Bradley said, some cancel the subscription, they feel like some potential future disaster and stuff. But right now, it's exactly the same thing as last week. It was an exception that you got to stay at home. Nothing else changed. So now what can we do about the whole thing? So number one, we know it's all playing out in our head. It's all psychology right now. And so, to actually move ahead and get a good place, we always get asked yourself, certainly month out certain questions. So one of the questions I definitely would ask myself and I already asked myself this is so instantly weeks from now everything is like back to normal. It's just an assumption, right? So if in three weeks from now everything will be back to normal, where do I want to be?

And that's one of the very important questions that I will definitely answer and like think about it. And the second one is like focus on what you can do in those streaks like and not what you can do or like what might happen actually make sure to turn off 90% of social media and news I just give you an example you on social media. I see all the time supermarkets like empty nothing their reality is I mean, I might be lucky because I'm in Austria, realities supermarkets here I actually overstock to get everything and actually was at the supermarket yesterday. I got like really good foods 50% off just because it's expiring tomorrow. Well differencing anyways back to the focus here and one other thing because like I kind of like have German roots for me one thing is like the work actually curious to worry so if you're very boring and like a fear and stuff, they do the work because the moment you start working it you will not be able to worry about things because like to do you can do both at the same time. Now what really can you do if you're part of semantic mastery or he results so actually remember, like about one and a half years or something like that they go actually wrote the PDF, and that's focusing on affiliate products. And as many of you might be working with clients and stuff and two might cancel on things with you. The next best thing is obviously do affiliate offers especially info products and stuff, people will still buy those like, just thinking about that like backyard miracle, which is like how to grow your own foods and stuff or like how to be your own, create your own water or prepper stuff, or even just do things for your own brand. And I pretty much wrote a report about that where I did in 45 days, I made $349 from started from scratch. And all I did was one ranked one page and put in four hours of work. Now imagine if I put in four hours of work and made 49 bucks within 45 days, obviously, like it was a newer strategy at that time for me and I just had to implement it. But like, imagine how often you can replicate that within those three weeks, those four hours. It's ridiculous. You can even like calendar, like spend lots of time with your family. But I definitely encourage you to check it out. And I will also like give you one freebie, if you're in the Facebook group I also like posted PDF today again. And so you can check it out and actually read through. So that's my special treat for you guys today. That's it for math.

This Stuff Works
Adam: good stuff, Marco.

Marco: Hey, what I have is just coming from experience right? The experience of being alive almost 57 years right? and seeing how cyclical in nature all of these things are right the market bus bear markets and then the bull markets and then this happened then tragedy happened. I can go to 911 I can go to other things. So that you know Europe, Europe, Europe, while you're going up, you should be planning for that come down, right. So if you were in in for example, in business coin, and it was going up and up and up and up and up and up. You should have given yourself a safety valve for when it came up because it is nothing eternal goes up. Okay, what goes with that? So what goes up must come down. So, since it's since it's cyclical, as Bradley said, and this too shall pass, I've seen it time and again, but that doesn't do you any good right now, if you have a panicky client doesn't do you any good. If you're thinking about, okay, how the fuck am I going to get to next month or maybe the next month? Maybe you have a two month cushion? Well, what you can do is, if you have all your eggs in one basket, if all you're doing is clients, as Chris said, there's so many opportunities right now think of all these people who are self quarantine and who have absolutely nothing to do what are they going to be doing.

Take again. You can only watch so many uh Netflix dramas or HBO or whatever, they're gonna be consuming YouTube video they're gonna be consuming social media. No Chris said stay away from the stupidity. They're away from the stupidity but they're gonna be there and and what's happening right now and her Nan mentioned this is the ads that actually the price is dropping because people are cutting back but that's panic mode that we have to be sensible right we have to be sensible and think. I'm going to give you a perfect example of why opinion is nothing but fucking opinion. We had a guy who bought Local GMB Pro.

He writes back to us is after going through the course, I have determined Now listen to this. I have determined that since Press Releases purge, right from from the site where, where they get displayed. PR stacking won't work. That's it. It is such flawed logic that I had to really sit back and say, Oh my god, how in the hell can you form an opinion on something that you're just thinking won't work? This is what's actually happening. People are forming opinions on what they're hearing from others, rather than relying on what the experts are saying. None of us here are experts about this virus. I'm not even gonna discuss that. Now they are the experts in this shit. It's Semantic Mastery. It's us. Because not only did we develop the courses, we use them, we rank we make money, time and time again. I'm showing him the heavy hitter cup I'm showing in our free group I've shown in here images and I'm gonna drop one in here. That that's ridiculous what's happening right now.

Now I will admit that her calls have slowed a bit because since people are home more than they're not getting into that many accidents but that will change when people get frantic when the when they're allowed out. Trust me. We want to be there at number one because it's gonna be a whole lot of accidents happen with people just freaking out. Oh my god I can go out. I can go out. But you have to plan for it. You have to be ready for it. You have to, you have to expect it. And this is the time to go into study and expand to to explore other areas go into affiliate, go and sell products and go in and work on your brand. As Bradley said, work on it, develop it. So you know why? Because SEOs are panicky, and a bunch of them are going to drop, trust me. A lot of them, they these people that are charging $250 a month, they're not gonna last off. They're gonna they're not gonna be there. So what happens is anytime that this tragedy unfortunately, a lot of people, the hurt is called. And it's a good thing, it's a good thing for those of you who know what the fuck you're actually doing. Because if you know what you're actually doing, you can go you can show, this is what I do. And this is how I'm gonna help you. But you have to get in front of these people, right? You have to have, as Bradley said, your pipeline has to be full. You have to be talking to people, you have to be planning for it. So in two, three months down the line, when this all goes away, you can do it virtually like we're doing right now. You don't have to go and meet with the person close and be ready for that one on one meeting where you can come and get that check. So just the so when people see tragedy, where people see misery, I see opportunity. It's wide open. And it's those people who think outside the box and who really plan for it, and who actually apply what we give you because we give you so much. It's like turnkey. That's all you have to do. Take the action, turn the key, go and do in whatever it is that you want to do. And you're going to be successful and you can make money while you're waiting for the other money to come back. So it's not a complete loss. Don't look at it that way. Nothing is 100% it's done. It's all worth dislike it just like nothing is 100% success. That's what I have to say about it.

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Oh, yours, Adam. Thanks. Yeah, having fun dealing with the slower internet. I don't know if anyone else has noticed that may just be the area I'm in man. This is that's gonna be the killer thing. But real quick, guys, I want to talk about putting my timer on. So I don't go over. Now. Just kidding. I want to talk about working the system, right. It's a great title for a book written by Sam carpenter. And I have something that I think is really important. It's been critically important in my life and it's given me some credit results. And I'm gonna go into details, there's little, literally three things you can ask yourself and start doing on a regular basis now that you probably have a little bit more time on your hands. And this is going to result in a lot more money for you as well as a ton of time. And I know Bradley has incorporated some of this. He knows what I'm going to talk about it.

May I interrupt for one second?

Yeah, I just you could have done the recording of the first video for the 2xyouragency training that I recorded today because it's all about automate, delegate or eliminate and I talked about as like my partner, Adam, was the one that ingrains this into me and here's what it is. You were featured today, buddy? Yeah, well, this is good because I'm going to everyone the quick Do It Yourself version. If you want to find out more definitely come join 2xyouragency.com. But what I was talking about was, you know the importance of the process. I want to talk about why it's important because sometimes the context really doesn't matter. Because I could sit here and tell you how important. It's been to me and that you should do it as well. But you know, if you don't understand kind of the larger idea of why processes are important, then maybe you know, it's not a big deal. It just seems like something maybe you should be doing.

I gave a talk back in 2018. At the first POFU Live. And I shared some numbers. And I said, You know, I went back and looked at what I've done in the processes I've implemented over the previous 18 months and just gathering up the data and looked at it. And I said, you know, what, I if I sat down like I had been doing every week for 30 minutes, I spent 30 minutes of my time, and sometimes it's hard, right? You know, I've got either on board, or maybe I don't want to do it, or I've got client demands, or I got this or that sometimes, you know, I do want to do it. But I sit down, I forced myself to spend the 30 minutes and I look at things that I can get off the plate things I can delegate things that I can automate. And if all I do is free up five minutes, every week out of that, you know, it doesn't seem like much what's five minutes here and there, but you start adding that stuff and you get kind of what we're seeing with Kronos, you get an exponential result. And over time, that's huge in one year, you can free up the equivalent of five full days, I'm not talking about like five, you know, six-hour days, I'm talking about 5-24 hour days, like it's crazy. And then the amount of opportunity you have available in that, whether you want to do nothing with it and just say, hey, I'd like to free up some time so that I don't have all this crap in my head, or Hey, maybe I'd like to have a couple of extra weeks to work on a project. So that sort of an idea is appealing to you, then this is something you definitely want to try to incorporate into your workflow. Now I talked about it real quick about you know, doing this once a week. You can do it once a month you can do it once a quarter this works on different scales. But it's that you do it I really want you to take this information and you've got to put it into work into practice like Bradley was saying, you can come into your agency and learn and watch all those cool videos that you know the training him and her not have done but if you don't do anything with it, it doesn't matter. Just like what I'm going to share with you.

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You can hear it and say that's neat. But if you just do it once and never do it again, it doesn't matter, and it's not going to help you. So please, if you want to do this, you want to see these types of results, whether it's what I'm talking about what Bradley's talking about Chris, Marco, Hernan, please take action. You know, even if it's just one of us, he listened to start doing it. So here it is really simple. There are three things and I literally do this, I get my butt out of this room, I go somewhere else. And to the point of yesterday, it was my day to do it. I went out on my little balcony because I can't go to the frickin coffee shop because it's closed, but I got my coffee, went out of the kitchen and went outside and did this. So the first one is to identify my big win areas, where am I getting the best results? And how can I get more results like that? And this isn't some grand thing, like, you know, I closed $100,000 deal this week, you know, that hasn't happened. I don't do that. But maybe it's a win with a client. Maybe it is, you know, filling my pipeline. It's these little things that add up. So don't overburden yourself. Don't overthink it. Just say what's given me the best results in the last time frame whether a week, a month, 90 days? And how can I get more like that? and answer it, write it down. Don't just think about it, write it down. Right. The second question is, what is one thing that you can delegate, delete, or automate? And this is what I lead this off with. And talking about that. And you know, if it's just one thing a week ago, it doesn't matter if it takes you five minutes every week. Just get that off your plate and start doing this every single week. And last but not least, this is similar to the second one, but it's slightly different. You'll come up with different answers. What hasn't been working well for you or your business? And how can you get rid of it, do it and half the time or delegate it and I put into it and half the time because sometimes it's just got to get done. And you may not want to do it, but you can't automate it, you can't hand it off if you can't just find out a way to get it done fast. So you got more time. So I really implore you guys to take this time now. Hopefully, you've got a little bit more time on your hands but it's me now is more important than ever. My countdown timer was out loud. That's awful. But put this into use you guys carve out some time, make it available to yourself and stick to it and do something like that set a timer, set an alert, set a calendar event, do whatever you got to do so that you can reap the benefits out of this and make it a non-negotiable. You do it every week, week in week out, month in month out whatever your timeframe is. And the last thing I want to say is if you guys have ever been to a BSI (Business Networking International) meeting, and that the ring that bell doesn't matter if you're in mid-sentence, sit your ass down and shut up.

Adam: Pretty close. Alright, Hernan wraps it up for us.

Hernan: Yes, I'm going to wrap it up real quick. I just want to lead in saying that. I learned this from being part of, you know, a big, big agency last year and it is a saying that goes proximities power. And I say it because last year I was working I was part of you know, I was working with regard on hand to hand had the honor you know, working with him now working with you know, one of the some of the thought leaders in our industry and I had the privilege. They have seen how they operate in these times and why they are where they are, right? The first thing that some of these guys started saying is, guys, this is the time to double down. Like this is the time to double down hard. It's not just the technical feature. I'm in the business manager all day, every day on Facebook, and I'm seeing the CPMs dropping CPM, the cost per thousand impressions. So basically what Facebook is charging us to run our ads, it's like going down. A lot of politicians aren't running campaigns anymore. That's a lot of money that's not going into the platforms, a lot of events were postponed. So that means that's not advertising dollars that are going into the platform. So that goes for Facebook and YouTube and Google as well. So the CPMs are going down you're we're getting better placement, we're getting better reach. And but it's that's the technical side of things, right? You can see that you cannot see that what I'm seeing is that these guys are doubling down. And what double down means it's up to you, as long as you do it. Like for us.

These guys are for us we are selling, you know, we're selling digital services, digital products, you might think, well, it's easy for you to say, but we just talked about a school, you know, that are trying to pivot into the digital space. Because now they see the opportunity. I was talking to a client, a chiropractor. He's been you know, I've been running these ads for the past year or so the guy's crushing it, but now he's clinics are suffering. And I told him, listen to it. This is not the time to chicken out. This is the time to double down. That means that hey, let's sell your Echo your products, your creams, your lotions, let's sell them online. Let's put a Shopify store Let's sell them online to all of the clients. Obviously, we are planning over the past couple of days. Let's sell online classes like stretching, self-massage, that type of stuff, and charge five bucks a month and that is something that we put together today. He's already making money, right? So the point is this the point is that always proximity is power seeing how other people operate. It's really, really beneficial and seeing how other business owners and digital marketing owners operate. It's crazy beneficial. I started joking saying, hey, and 24 seven quarantine, that's not a joke. I'm eight hours, nine hours, 10 hours in front of the computer. And the only way that I can get to see a glimpse of how these people operate is by communicating with them. So if you are willing to stay out and take out and go out of your little bubble when you're watching social media, you're watching the news and you're getting all of these trash feet in your head, and you want to actually grow your business. There are basically two options that we have here. You know, the gods talked about too, it's your agency.

I'm a big fan of the mastermind because the mastermind is where the real good at it that the goods are delivered because you not only you can see what these guys are developing, but you get to see how other high-level digital marketers are operating and guess what if you get five people telling you Hey, it's time to double down, you get one people saying, Hey, no, I'm going to step away. And guess what you're going to double down as well. So you get that positive influence. That's number one. If you're not ready to go to the mastermind, that's fine. Go ahead and get into a 2xyouragency. That's the best next thing. Next thing that you can do. Because of that, you will learn a how to brand yourself so that you're never worried about leads on the upside. On the downside, it doesn't really matter. The reason why I'm telling you this, I've been branding. I've been doing some self-branding stuff. I got four clients over the past three days, you know, so if you're starting right now to brand yourself, that's fine. But you need to start at some point. And then you will get all of the processes to get your agency from where it's at right now, to double it. We're not saying hey, yeah, you're going to become a millionaire, you're going 2xyouragency which is saying, Hey, listen, if you follow these principles, there's a high chance that you will increase your revenues or you can increase your livelihood without having to work more. So that's my take on it. And I hope that you guys are safe. And I hope that you know, you thrive on this on these times.

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Yeah, one way. You might think. Like Chris said something in the Slack or in our corporate meeting notes yesterday that I thought was really like I love that statement, Chris, that you typed out and said, work is the antidote for worry. And think about that, guys. I know it's kind of nerve-wracking right now with all the shit going on, and all the media and the news and blah, blah, blah, and it's scary. It's turbulent times there's no question. But instead of sitting around worrying and not get anything done, worry sucks, right? It sucks. So instead, work, right, put your nose down, go to work and get some stuff done. And like I said, right now is a really good opportunity to work on building your own brand and positioning yourself as everyone here is pretty much mentioned today. More and more people right now because they're home or they're not at work. They're on social media, they're on YouTube. So don't you think it's a really good opportunity for you to position yourself by producing videos that share your expertise, right? So if you're following what we've been teaching 2xyouragency if you're trying to niche down to a particular business vertical start producing videos, educational videos, treat like in my case Tree Service SEO, Tree Service lead generation, how to grow a tree business, how to sell tree work like these are all questions. I've already done the keyword research for, developing marketing materials to bring clients into my agency very specific clients into my agency. Well now's a really good time because I haven't had the time to produce that stuff before to produce that stuff and get it out on the web while people are at home consuming this stuff. That's my point and remember, these assets aren't just going to be valuable in the next coming weeks. Once they're out there. Those are little assets little nets that can bring like casting a net out there each one of them can bring clients to you years down the road. I've got videos that I produced two and a half years ago that were shitty videos talking about Tree Service lead generation that to this day are still producing leads for me so right now guys put Get your ass to work.

And work is the antidote to worry and I owe that one to Chris. That was a good one, Chris. Definitely. I think during this like, I want to share some good news that like this works so far keep talking about keeping your pipeline full. You know, it's good news for me, but I mean, anyone who's following this right. I've left the date in there on purpose March 17. Right, today's the 18th that was yesterday, I just had a new client. This is their very first invoice and they wanted to kick things off right now. So things are, you know, I'm also having conversations with other clients but by following this and I've really listened to the stuff Bradley's talked about, and obviously I have a little bit tighter connection. I've been listening to him for years but following these ideas about prospecting and putting a lot of them over time into place results and things like this, where I am personally literally in the shelter in place roles. We aren't supposed to be going outside but I'm signing on new clients and having tough times with others but I'm not in that pinch because I keep filling the pipeline. So anyway.

Okay, well hopefully you guys got some value. You out of that we're going to jump into questions for the time remaining. Let me grab the screen very quickly. I just want to point out just to prove to Adam that I wasn't lying. Look at that. That's the first part of the lesson from today's week. And what's interesting is I talked about the three questions that you ask Adam, because I think that's great. But I really was pushing out of this one, like, what can you automate delegate or eliminate from your business? And so the whole training this week, and now to 2xyouragency was really about this, like, where do you start? What do you outsource? Or what do you? What do you create SOPs for standard operating procedures for first? And then how do you create standard operating procedures and I share that and blah, blah, blah. So over the next, by the way, this was the first week of growth, this is the last section week nine, week nine through 12 is the third section of the 2xyouragency training. And it's about growth. So this is the first week of growth, scaling, and growth. We got three more weeks now. Next week is going to be entirely about outsourcing. So I encourage you guys to pick this up, go through and implement it while you have the time. Okay.

How Do You Setup Lead Gen Sites To Dominate In The Major Cities Of A County?

All right. So it looks like Patrick Smith was the first one up. He says a question on Hump Day Hangout. For today I'm working on a client who wants to dominate most of their major cities in a particular county and wants me to build lead gen sites for him would you recommend I build one big site with location pages and separate GMB's for each location with lead gen brand name of the location? My plan was to build the site established jammies order citations order SEO shield, order, link, package order, follow up our ys stacks, Link packages for specific locations. Yeah, I mean, that's, that's you can do that, in fact, in the mastermind, started in a tree service. Yeah, Patrick, I thought I'd seen you. I thought you'd said Tree Service. I'm seeing that your second question. It's interesting, but because of the 2xyouragency stuff. And I was just talking about this, um, I am actively soliciting or prospecting for Tree Service clients right now. And so I'm working on a lot of that, like developing processes for client onboarding and setup and things like those things that I've always done myself and I want to remove myself so that I can start onboarding more clients without me being the bottleneck. And so I'm developing the processes for that, but on my to-do list is to start developing some of this marketing collateral. And anyway, the reason I'm bringing this up is that in the mastermind I just landed another Tree Service client last week, or two weeks ago, but I met with him last week in person, he's a local guy, and, and I'm starting a project and I quoted him on a reduced rate if he would allow me to use his project because it's a brand new project, brand new website, everything if he would allow me to use that as a case study in the mastermind too because I told him that, you know, I teach this stuff too. And he agreed, so I have the green light to start a brand new lead generation project for a client, new client, in the tree service industry, and it's a service area based business, and I'm going to be sharing that 100% entirely inside the mastermind. So in everything, everything about it, so you guys, anybody that wants to see how that's done and how I do it and how I build location silos using tags and all of that kind of stuff, you have to join a mastermind for it, but that's coming. So with that said, I'm doing something very similar Patrick to what it is that you're talking about in that I have several GMB assets in his service area right now that I need to reallocate to another Tree Service contractor anyways, because I lost one of my Tree Service contractors for not because they just dropped me but for another reason. Anyways, I've got lead gen assets that needed to be rebranded or need to be serviced. So I started rebranding. In fact, by the way, I'm not telling anybody to go out and do this, but I rebranded three GMB assets.

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In the last week, changed the phone numbers changed the web addresses. They're still alive, they did not get suspended. So knock on wood. I'm not saying everybody should do that. But fortunately, I was able to get all three of them updated and I had no issues. But so what I'm doing is I'm building brand name plus location similar to what you're saying for the three locations that are there. Now he had his own GMB setup with the brand name, but it was a brand name only, so there was no location modifier. And so I'm rebranding the lead gen assets first. So brand name plus city modifier location modifier. And then I'm building a lead generation website that will be using location pages. So there's the brand that will be associated with his primary GMB, which is only the brand name. But then the other location-based ones are have the location name appended to the brand. So the GMB name is the brand plus location and then I want to have location pages with each optimized for its own specific location, those become their own silos too, right? There are topical silos. And then there are location silos, which are, the way I do it now is handled through tags, the location silos. And again, that's all covered in the mastermind. So that's exactly what I'm doing. So what you're talking about with your plan, there is very, very similar to what I'm doing. But I would encourage you, Patrick, right now would be a really good time because you're in a similar industry too or the same industry, it sounds like to come to join the mastermind and you can watch in real-time as I build out a project and see the results that I'm able to achieve with it.

So I think that's a solid plan right there. Again, associate the primary SEO shield which is brand plus primary keyword Association in my the way that I would do it Marco might have a different opinion. But the way that I do that is I always associate for multi-location businesses or businesses with a large surface area, the SEO shield, I always associate the primary keyword to forget the location modifier. So in this case, it would be like two service right would be the primary keyword or tree trimming and tree removal or something like that is going to be the primary keyword associated with the brand for the SEO shield then each individual location is going to get its own location shield. Right? And that's too because each location is brand plus location name. So each individual GMB essentially will get its own location-based shield, which will essentially be subfolders within the primary brand folder if that makes sense. And so I think what you got right there is almost identical to what it is that I'm going to be doing in the mastermind for my next project. So I think that's a good plan. Marco, do you have any comments on that to move on?

Marco: No, that's fine.

How Do You Optimize Unverified Map Pins For A Tree Service Business?

Bradley: Okay, so next one forgave the second question, but last year, I set up an unverified map pin for a tree service, or unverified map pins for a Tree Service I'm working with, with the intention of verifying them by phone but that method stopped working before I was able to follow through on not 10 to 15 optimized map pins pointing to him with variations of his name and Tree Search Care company removal? Would you recommend me best boost? How would you recommend me best boost these locations? rankings? Well, here's a problem that I see with that though. Okay? If you have very variations of his brand name, so for example, Brad's tree care, Brad's tree removal, Brad's Tree Service Bradstreet company, well that would cause entity and valuation. I know Marco has a comment on this. So that unless every single location is going to be treated as a unique brand, a unique entity, thus having a unique name, I wouldn't do that. I wouldn't do it the way that you have it. I would abandon those pins. If you can't edit them, those maps listings that are unverified, whatever unclaimed pins. If you can't edit them, I would probably abandon them only because if you're trying to associate his brand with those locations in some way, you're going to actually ambiguous the brand and hurt the overall, like his primary brand, if that's not what you're doing, and you're going to treat each one of them as independent unique brands or entities, then yeah, you could get away with that. But if they're very closely named because remember, Google thinks of tree removal and tree trimming and Tree Service and tree cutting, all of those are synonyms, synonyms, right? Google thinks of them as LSI, right, like similar keywords or close variants. And the problem is, if you have very close variants of a brand name, it's going to cause entity and big ambiguation, which will cause all of them to perform poorly. So Marco, what do you say?

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Marco: Yes, I say the same thing. I don't see how you can get around, not ambiguous at the entity unless you're going to treat each one as a separate entity. And then how do you avoid getting filtered do I mean you could if you push a lot of power and treat each one as a separate entity, although the names would be close as long as the address and the phone number are different, but can you imagine you'd have to do an SEO shield for each one of those press releases for each one link building for each one embeds for each one so that you could boost all of them to the point where they're producing. Now if he were to do all of this and just bring it under one umbrella, right, you could push a whole lot more power and get a lot better results with a lot less work like I like a lot less work and a lot more money. I love that I like easy that this is over complicating it was simple then if you could verify the GMB and just work within the GMB to push it up within the radius. But that's not how it's working. Now, it's a little bit different. And I just see issues unless you do a really good job of creating each entity and separating the entities and that's a hell of a lot of work for again. Now I always say this right? You have to look at the work that you have to do. And the return on your investment it whether it's time, whether it's time and money, is it worth the effort to go through all of that is the money that's going to come back to you worth the effort that you're going to put into it?

Yeah, because remember, like in your previous question, you were talking about how it was the brand name with a unique location modifier appended to it, but that's the same brand across all locations. So the point is you can create, you're powering up the entity and it's the same entity just with unique locations. Right. So as Marco said, you push a shit ton of power into the entity, the primary location or drive stack, which is going to be the SEO shield, which is going to be the brand name plus service, or you know, plus keyword association, which in this case would be service, right. So you push all the power into there, you power up that entity and then you can create subfolders for every single location which would be like a location, right, that is going to benefit immediately from being placed within that entities folder because they're part of the entity. So there is, the moment that they're built essentially, and you know, recognized by Google, it's going to be benefiting from all of the entities, authority that's been built within that entity is my point. When you have when you treat each individual one as its own standalone entity, now you've got to push that same sort of authority and the power into every single location, because you're not going to be able to benefit from any subsequent location by just plugging it into something that's already been built up. So it's an enormous amount of work. And not only that, but as I said, you can actually evaluate the primary entity that way, if there are close variants of the name and unless you push enough power to each one, it could actually cause ambiguity, or filter, even pigeon filtering issues if they're too close in proximity to each other. So I would caution against working on GMBs that were named like that, that you don't have access to change if you could edit those GMBs to where you could do what you said in your first question, which was, have the brand name consistent across every location and then just append a location modifier to it, then at least you could still power push that same brand if that makes sense. And you'd have a much better, much better results with a lot less effort. So that's a really good question though.

Do You Recommend Creating Bitly Short Links On A Money Site?

All right, we've got about 15 minutes left, Mike says hello, I hope everyone as well question please about regular URL versus Bitly URL, want to add a link to my YouTube channel from my website to my YouTube, okay, by using social icon button, for example, I want to use Bitly instead of long and ugly YouTube URL. And also in general, do you recommend create Bitly links for External links or money sites? Thanks. Okay. No, here's why. Bitly is great. If you just want to share links, not for SEO purposes, I use Bitly all the time and like process docs and you know, things like that. So like standard operating procedures and training docs and things like that, because it's easy. I've got the little Bitly browser, Chrome extension, it makes it super easy to make pretty like pretty short links. But I don't use Bitly for SEO. Why? Because for years, this has been a known thing, you could Google it, you'll find articles about it. Bitly will arbitrarily turn a 301 redirect, which is a PageRank passing three redirects into a 302 redirect, which is a non-PageRank passing redirect link. In other words, it will not pass link equity. And they just, there's no rhyme or reason that I've ever been able to determine or anybody else that I know, they just arbitrarily will create a 302 redirect out of some of the Bitly links, and it absolutely kills any SEO value to that link. So what I would recommend is that you don't use Bitly instead, why don't you go to mgyb.com our store and I think it's mgyb.co/s. I already posted it in the chat.

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Well, for everybody's benefit. I'm gonna pull it up here so they can see it mg y b, SEO s right there. That's the user, I might still be logged in. Okay, I'm not. This is the URL shortener from MGYB, which has been powered up for years. For what, two years now, I guess. And it's super powerful. In fact, a lot of my drive stack links, actually rank as mgyb.co short URLs, as opposed to the long ugly folder or file URLs from the drive stack because we shorten everything through mg y b shortener before. Well, we short we also shorten everything through the shortener and add those to the drive stack delivery sheets, so that you have both versions of the URL, the long ugly one, and the short one, you build links to all of them and so the mgyb.co domain has been built up from that, which can help you there are other URL shorteners out there, guys, I've talked about this before. By the way, you can order different levels of subscriptions for this but you can use ours and benefit from the SEO value that it has accrued over time.

Just so you know, like I've mentioned in the past for clients and stuff, a lot of the times, I will install something like Pretty Links Pro, which is a plugin on their domain so that I can create redirects using a branded domain. Or in some cases, like, for example, Semantic Mastery. For like training staff, we have a domain that I've done the same thing installed pretty links on it's SM short dot link stands for Semantic Mastery short link, right? So it's SM short dot link. That's our link shortener for like training and stuff that I do. And that's just us through Pretty Links. So those are things that you have more control over. I don't recommend Bitly. But if you want to pretty something up just to make it look better, you can use a plugin like that or if you want just pure SEO value, I would highly recommend you go get a subscription to the MGYB link shortener because it is freakin powerful. It's not just pure SEO value, because if you get into one of the paid levels, you have complete control over your URL to the point where you can stretch out the destination. If at some point, you get a shitty client sitting client stops pain, you can stop transferring all that juice. Just by flipping out the MGYB shortened things, which you control on under the paid option. You can track your mix, you can see where people are clicking from on you.

I don't even know all of the benefits that our shortener had, because it has so many and I'm the one who had the programmer install it in the first place. And like I'm still coming across just all of these different things that we can do with the shortener and it is in the plans for people to be able to add their own domain in there so that they can benefit from the SEO. That's still to come. All right, but don't I wouldn't worry so much because it's prevalent, the use of shortness is prominent all across the internet and there are tons of them that there's I bet you'd say there are hundreds of them. There's 10 or 15, that that that you could choose from that are pretty powerful. But I've yet to see a short link rank. Since what was Google, the Google shortener went away, but ours do our rank, and it's because of all the power that we're pushing into it. So it's an SEO benefit. And it's just total control to the point where I'm pretty sure you can even add a tracking pixel to the link. I mean, it's ridiculous to the number of things that you do if you get into one of the paid levels. If not, you're welcome to use it for free.

Yeah, but what's really cool is thinking about that. When you see an mgyb.co, shortened drive stack or file link, drive file link that is indexed, and it shows the mgyb.co. Instead of the Google URL. Think about that, guys. It's showing the redirect URL as opposed to the destination URL, which is crazy. That just goes to show you is pretty powerful. So I would recommend you use that as well.

Review Snippet Error In Google Search Console

Fitz's up. He says a good day. Thank you for giving us a chance to get our questions answered here. You're welcome. Fitz is always he says, I noticed that my blogs have been giving me an error in Search Console that says review snippet error and items do not support reviews. Could that be a problem with schema? I don't know. Because I haven't done much with reviews schema, but I think didn't. I thought I saw Jordan answer that down here somewhere. Yes, he did.

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Yeah. Okay. So he's asking, did you add? Did you have an aggregate review in your schema? And maybe that's it. So I can't really answer the question, because I don't know. Marco, do you have any comments for him?

Marco: No. I agree with Jordan. If he has an aggregate review schema, it could cause a problem. Because Google said don't do that. Google said that. And Google said don't add stars. Right. And that's what we're talking about. That's self-promotion. This is a bunch of shit, but it's one of the things that you have to abide by. That's probably what's breaking it for without knowing more, I can't really tell you what the problem is.

Yeah. So that might also be a good question to post in the group, fits because then we could get some comments, maybe some others that have more experience with that. It's not something I've done a lot with. I've bought it in the past, but we've gotten over it was just by buying a plugin that did it. For example, like with Google. There's a Google reviews plugin there they have, there's a company that makes a plugin for Google reviews, Yelp reviews, and I think Facebook reviews, and you can get all three of them, whatever. And so I got tired of fighting and trying to get the shit to work. So I just would buy the damn plugin the premium, plug it in and it would start to work. So I don't know exactly what to tell you. But maybe that'd be a good question to start a thread in the Facebook group.

How Long Should You Wait Before Powering Up The SEO Shield With MGYB Services?

Mohammed, it says, Hey, guys, after getting complete SEO shield, how long do I wait before starting to power it up with very MGYB services? Is it the standard three weeks? No, I mean, the moment you get it as far as I'm concerned with the drive stack stuff and everything SEO shield stuff, you can start hammering away as soon as you get it marked. Do you recommend any wait time? No, no. In fact, he should order the link building package with the SEO shield. So that it the SEO shield gets turned over to Deadia and then Dadia hammers it, and then it gets turned over to you, Mohammed.

How Should We Handle The COVID-19 Situation In The Months Ahead As Digital Marketers?

Okay, so the next question was, we did we just covered that when we started. Yeah. Okay. Yeah, I think we, uh, yeah, Mohammed, again, I just, you know, one of the things you could mention to some of your clients is maybe giving them a reduced rate for lesser services, but some of the things that you feel are critical to keeping their positioning, you know, maintain their positioning as much as possible so that they don't lose traction. That's something else you could do. For example, you know, if you got a client paying you, I don't know 1500 dollars a month, you could tell them you know, I can do at some bare minimum services which will help prevent the loss of, you know, a lot of what we've done or at least slow it down for 500 a month or 750 a month, I'm just giving you some examples here of some things that you could possibly do. And mean that, for example, like my preschool client, we haven't been doing GMB posts because he hired an in house social media person to do that a while ago, um, but we do, you know, a lot of other things, press releases and things like that. So I told my preschool client today that, you know, if he needs to suspend services that I would recommend that they, you know, increase their GMB posting considerably to help compensate for some of the other stuff that's not going to be done if that's the case, although like I said, we're going to try doing some online preschool classes for his members so that to keep their tuition going, which means he'll keep paying me to I'm going to see how that goes. So over the next week, anyway, those are just some ideas, Mohammed.

Alright, we've only got a couple more minutes guys. We'll try to get through this one before.

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Do You Have A Way To Update Published Tier 1 (Branded) Posts When Initial Post Gets Updated?

bb12 says Hey guys, do you have a way to update publish tier one branded posts when initial posts get updated? No, you just republish them, unless you manually go out to the web to syndicate, you know, the syndication sites, and manually edit every one of the posts. Remember, if it gets, let's just use the three blogs, for example, right? So blogger, Tumblr, WordPress, if you publish a post, it gets gonna get re syndicated to those three blog locations. If you then edit the post or update the post on the blog, you have to manually go to each of those three locations and make that same edit on each blog. So that is an enormous amount of work. don't recommend you better off just changing the post and then republishing it changing the publication date to like now, so that when you click publish our changes the draft and then change the publication date to now so that when you click publish it reinserted into the feed, and will trigger a re-syndication. As long as it wasn't just published on the web 2.0s.

A week ago or whatever, so it's like duplicate posts side by side on the same blog, then I wouldn't worry about it. In fact, you can even use plugins like the RSS plugin for Semantic Mastery as a mastermind member. It's only in that premium version or something like republish old posts, which is a WordPress plugin. I'm just going to show it to you really quick republish old posts, WordPress, this plugin right here. It's free. They have a paid version, the pro version, I think it's like 20 bucks that give you like a ton of additional features, scheduling options, all kinds of stuff. But this right here will take posts and repo guys, this is good to do. Even if it's not because you updated a post, right? This is good to do. If you have a blog with a ton of content on it. Sometimes you can like it makes sense to republish posts that were published a year ago if they're still relevant. If they're topical type posts, they're not time-sensitive posts in it, it makes sense to republish them to give them another push. And this is a way that you can automate that right here. Right. So again, this is a free plugin, but you can also buy a paid version of it that has a little bit more features.

Should You Index Backlinks?

Okay, so that was that question. Should you index backlinks? If yes, then how very simply go to mgyb.co. Go to the store, scroll down to where's link indexing? There it is. There it is right there. Now, there is one drawback that Rob is fully aware of, in that for this right now, you have to submit 300 URLs at a time, which sucks. It's an issue that is on our to-do list to get resolved. But right now that you have to only submit 300 URLs at a time, which really doesn't make sense when it comes to big link building orders. But if you're just trying to get certain links indexed, then you can paste them in here. 300 at a time, and that's something that is going to be updated. It's just not done yet. Okay? But that's a really good thing. Indexing service. I think Dadea gets 50 to 60% on the average index, even spam links, is that right? Correct. Okay, so there you go. Another way to index backlinks is if you have the ability to submit directly to the Search Console, you can do that. It's very tedious and slow and time-consuming to do.

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Why Is A Subdomain Blog Better Than A Blog In A Subdirectory?

Last question, and then we got to wrap it up. Can you please explain why a blog on a subdomain is better than a blog and a subdirectory? It's not that it's better it in the past, the reason why I would always do blogs on subdomains for like multi-location local businesses, for example, or a blog on a subdomain, as opposed to in a subdirectory. So like blog.domain.com, as opposed to it being in a subdirectory. So like, for example, if you have an e-commerce site that doesn't have a blog functionality, and you want a WordPress blog, you could install it on a subdomain, right so blog dot whatever the domain is, or in a subdirectory.

If it was in a subdirectory, then it would be slash blog right domain comm slash blog and it would be a separate WordPress installation in that directory, but it would appear as if it was like an internal page blog like on the domain, they serve the same functionality. The only difference is in Google's eyes. If it's in a subdirectory, it's part of the root domain. So if you were to be content marketing from the blog, and you were to caught catch a penalty for something, then it would affect the root domain. And it would negatively affect the domain, it could penalize the entire domain. So all of the pages and stuff from the main site could be penalized from that. Even though it was from the blog, the blog was the one that caught the penalty, and it was in a subdirectory.

On the other side of that, if it weren't a subdomain and the blog work to catch a penalty, it would isolate that penalty to the subdomain, not to the root domain. So it's just a way to protect it's a way to mitigate risk. In the past, I used to always build all like multi-location sites. So for example, if I had a Tree Service client, primary location, I build that primary website on a root domain and for each city that we would expand into if we had a separate GMB location for each city, we would create a separate WordPress installation. So it would be like Cole pepper dot Bradstreet service. com Fredericksburg Bradstreet service com, each one would have its own standalone WordPress installation for the reasons I just mentioned, in case any one of them were to catch a penalty would only ice isolate to that one particular subdomain, as opposed to taking all of the locations down because they were in inner pages. I don't do that anymore for two reasons. One, it's an as you really grow the footprint, it can create an enormous amount of additional work updating WordPress sites and all that kind of stuff.

Number two. I haven't caught a penalty in years and it's because of what we teach with the SEO shield and entity-based SEO. We don't really do much at all to the on-page itself or build anything directly to the money site. So the likelihood of catching a penalty is slim to none. And so, therefore, I'm building things on inner pages. Now, again, I talked about this in the mastermind, that I'm starting another lead gen project, and the mastermind is going to be for teaching opportunity. And I'm going to be talking, I'm going to be building everything on inner pages so that I don't have a bunch of sites to manage. And so that's something that you can learn in the mastermind anyway. So we were mitigating danger, right, we're mitigating against the possibility because we used to do some dirty shit subdomain. I mean, let's be honest. That's the reason why we would go into subdomain because we were doing some dirty stuff. Yeah. That says, We stopped doing all that and we realize why to wait, wait a minute, we can protect ourselves. We can still do all the dirty shit that we do. But protect ourselves if we just take it off-site. So that onsite, the root domain and everything that's within that root domain and folders or whatever, it remains pristine, it never gets touched. It builds backlinks naturally. It just looks as natural as any other website on the web, so there's no reason for it to even lift a red flag. So, since we're doing that, there's really no reason for subdomains, you can go into folders and you can go to you can go categories, even right locations, you can go services, there are so many different ways now that you could do it. And you're powering up your entire domain by doing it this way, you're adding more relevance, you're adding more trust, you're adding more have more authority. And eventually, you'll add more activity because you'll attract more traffic, you'll get more love from Google. But the only reason why we're doing it doing that is that we knew that what we were doing we were not supposed to be doing to the subdomain. And we knew that that the possibility of a penalty was really really high. Now, we haven't worried about penalties since we instituted the SEO what we're now calling the SEO shield or entity-based, worriless SEO. Yep. Now

It's changed my strategy to so and fortunately and I'm glad because it is it's much easier to manage now as I love it. It's our cheat code because, you know, again, we just build the SEO to power that up and it's it just works repeatedly.

So anyways guys, don't panic. Go, go put the effort and time into your business while you have it right now position yourself so that when you come out of it when we all come out of this, you're in a much, much better position, you'll be stronger than your competitors. And I had encouraged you to do that. Think about the positive that can come out of this focus dwell on that and not the negative or the worry or the uncertainty. And then once again to repeat Chris because it was such a wise statement. He says work is the antidote for worry, and I believe that so. See you guys next week. Thanks, everybody, everyone. Here we go. Bye, everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 278

By April

Click on the video above to watch Episode 278 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Cool. Let's get ready to rumble Whoa, hey, this is Episode 278 of Hump Day Hangouts and bring in a little bit more energy today. I've been sitting working focused all morning. So I realized I need to bring it since we're going live. So with that said, we are going to jump into it pretty quick here. We're going to say hi to everybody. We've got some announcements for everyone and then we're going to hop in and start answering questions. If you want your questions answered, remember go to semanticmastery.com/HDquestion stays the same. You can go there every week. So if you're checking us out on YouTube, make sure you go there to get your questions answered. So with that said, I'll start at the bottom today. I'm going to mix things up. Hernan, how are you doing? You look like you're looking at the floor.

Hernan: Oh man, on the spot, I'm doing good and then well, stormy day today so my connection might not hold but other than that really good. Really excited to be here.

Adam: Sounds good. All right, man. Well, hopefully, people have been checking out your videos. I know I see your videos because we work together. We do a lot of stuff together. But I've been using even more videos from you. So I don't know maybe sometimes what have you talked about how you generate so much content?

We're cranking up the content machine and also how it's getting us leads because we did a small training for the inbound prospecting for 2xyouragency. And I'm putting that to the test, stress testing it every day, and it's liberating. It's pretty good.

Adam: Awesome. Good stuff. Marco, how are you doing? You're looking a little bit different today. What's going on here?

Marco: I'm just celebrating the 34th championship of the team that I'm a fan of in Argentina, not Hernan's team of course. He has a sucky team. He's a fan of. But anyway, I root for the underdog, I guess. Yeah, whatever. I like winners but as you can see, Groundhog Day and celebration. I have my beer ready. I made an executive decision. This is a drinking Hump Day Hangout. So now join me.

And if you don't guys, you want to avoid viruses and all that bullshit. Drink more beer. Keesha healthy tears well here's what the water has a beer. I'm gonna head out for a run after this. So I've had some bad experiences with beer and running so and if it doesn't keep you healthy, it'll make you feel better anyway. Like, enjoy the way out. So, alright, so look at that again. See, I kept telling us so for about five years I kept saying how beautiful it was. Beautiful. It was warm and sunny, warm and sunny, warm and sunny, warm and rainy. Now you can get a look get a good book, because I'm going to turn it off because too much sun is bad for you guys.

Well, we'll go away from the sunshine cuz I know it's night but Chris. How are you doing man? Yeah, doing good. Like the weather is excellent. I think we had 19 degrees Celsius today so summer is definitely on this March here obviously you can't see it it's night so I'll take your word for it yeah you could be maybe you just move to your apartment somewhere else but yeah we'll assume it's nighttime and the most leading the gym pretty hard at the moment as long as they still let me.

Fair enough. Are you waiting

good deal and last but not least Bradley How you doing today? I'm peachy.

Alright, I like it. I'm just gonna roll with them Bradley's good to go. So I'm going to loop back around to something Hernan said he was talking about 2xyouragency. If you haven't heard about that yet, it's basically if you're an agency owner or even a consultant, if you want to get more clients, if you want to grow your revenue per client, want to scale your team. That is where you should go and join us 2xyouragency.com that's where you can find out more about it and come join us for those have you who are joining us looking for step by step processes for your SEO, everything from new websites, age domains, YouTube channels, whatever it is, go check out the Battle Plan at battleplan.semanticmastery.com.

In that same vein, we keep telling people and it's for a very good reason, which I won't go into here, except saving time making sure you're working on the higher level stuff. We advise people to get it done for you, whether that means hiring a VA, starting to build your own team or leveraging mgyb.co. Right going getting syndication networks made, press releases, link building, whatever it is you need done doing that so that you can grow your business right, you got to spend the time working on your pipeline processes and growing. So head on over to mgyb.co to find out about that as well. Subscribers, get some good perks and then that's all I'm gonna say about that, but you got to be a subscriber.

And last but not least on my end, I want to tell everyone about POFU Live. You can see the current count of tickets remaining. It is decreasing if you go over to pofulive.com it's going to be last weekend in September 2020 in Boston, Massachusetts. So we're going to be meeting up there. We're going to have a VIP day on that Friday. We're going to meet up and have a lot of fun get together with everybody. I'm not sure quite yet what we're going to do. But let's see the first year we did a brewery tasting, took a bus around a bunch of different breweries. We had a lot of fun with that at dinner together. Then last year, we went and raced go karts. Some of us actually raced the go karts. Some people drove around it like five miles an hour and scared us I'm not gonna name names, but it was a lot of fun. We got guest speakers coming in. And we've got a lot of knowledge both for us to share to you but also for you to share between each other. So it's a great environment for that. Like I said, it's gonna be over the last weekend in September. So go check it out at pofulive.com, limited number of tickets when they're gone. They are gone.

With that said, Guys, anything else we need to cover before we dive into questions today? Yeah, but what happens if Corona virus hits in Boston in September, man just TBD. We'll Yeah, we're gonna have to wait and see so drink Modelo Corona virus is still here, right? Yeah that said I will say if people buy tickets, you know and it is canceled that you know we'll work something out we're not gonna just keep all your money and say Tough luck. We'll work something out but I would imagine as time gets closer we'll understand what's going on much better. Does anybody else tired of the media overblown, this coronavirus ship because I feel like

Unknown Speaker 6:34
there's a mass hysteria that's being generated by the media because honestly, I don't think that it's any more you know, bad often like the typical flu but it's just non stop coverage and everybody's freaking out about it. So anyways, well, they shut down the borders typically mean Yeah, I know. I land borders. I don't know. Maybe cuz I don't know anybody that's been hit by but anyways. Alright, so we didn't get any other way. I do some questions and focus on helping these people out.

Unknown Speaker 7:00
I did get the training done for the last week of the two x your results training for the two extra agency that I just finished recording that today. So it should be in the members area by the end of the week. Just to let you guys know next week we start the two x your business which is about scaling and growth. So next on the homestretch. Let's go. All right, let me grab the screen and we'll get into questions.

Okay.

How Does A Social Fortress Type Of Links Work Out With SEO Shield?

All right. So it looks like I don't know if these were answered last week or not. I'll start there. Uh, he says if you already have social fortress type of links, how does that work out if I ordered a shield? I don't know. Social fortress type of links. I guess that's like a syndication network or something. I'm not exactly sure what that is. But since I don't know what that is, I don't know how that integrates with the shield. But I guarantee you it's not a shield, shield. So I would say just get it. You can't hurt your entity with an SEO shoot, I can tell you that as long as it's built correctly.

So I would say order one. No, Matt, I don't know, I'm not sure what social fortress links are. But I can guarantee you they're not doing with the not the same thing that the SEO shield does. They might not implement it, though very well, which would in that case, you would actually want to include the social fortress links, I'm assuming profile URLs and such into the actual SEO shield built. Right so that you're kind of interlinking all of those properties together. I'm just wondering if someone copy Canada's already. SEO shield is brand new, but I wouldn't be surprised if someone had knocked it off already. Yeah, that's not it. If you go to the question above that we didn't answer that.

Unknown Speaker 8:51
Okay. I do remember this guy from last week. He says how much money will be needed for a complete project like that? I don't know which project were we talking about? We were talking about about how simple not easy. It was how we would set up the SEO shield, not the fortune, our SEO shield. And then after that, we would do the press releases the link building embeds link building, watch how everything settles and then just do adjust right as we go. Because we could always have it add depth and breadth to the G drive site, do something that keyword-oriented instead of branding and so the answer is that as the top-level, SEO power shield is only 375 bucks. Link Building. I don't know if you get that the top.

The top one, a couple of hundred bucks. Some press releases five press releases what 500 bucks on top. I've said it was about 1200 bucks, but we're talking about investing time. Hundred bucks on the niche, not 1200 bucks to see if you can compete in the niche. It's literally to go after the big boys that that's what you need. And then you're maybe a little bit more because you're going to need to do monthly link building monthly embeds, you're going to need to expand that dry stack writer to isolate those keywords are the tougher ones, because you will find that some keywords are tougher than others. So they might need a little bit more action. But that's what we're talking about.

How much are you gonna pay for a website? I know websites that can cost upwards of $100,000 average in I think Miami's $15,000. For a website, we talked about 1500 bucks for the niche figure, think about doing the numbers, do the math. And you'll see that it's totally worth investing. If you want to just start with the SEO shield and some link building to see what it does. I mean that that's on a five 600 bucks, and then you're gonna know, after 21 days when the Google that settles where everything is and just how much more you're going to need to get after it. I can tell you that local is a whole lot easier except for some of the higher-end niches right if you're going after cosmetic surgeon in Beverly Hills, of course, that's going to take a little bit more.

I'll go back to my friend in what was the Toronto Vancouver run after DUI attorney in one of the biggest cities in Canada is going to take a little bit more but really you know, if you work if local if you're working in conjunction with that GMB and you're applying local GMB pro methods, it I call that a two for one special because you're approaching that from from from from two different ways. But you're adding power to that entity you're adding so much more value to your entity making it more trusted, authoritative in the niche, much more so than anybody else. And if you go deeper into that, which we recommend, which is adding schema, and adding individual paid schema ending, and adding video schema, author, anything that you can on the page so that you can direct the bot exactly where you want the bot to go. And then at the unstructured data level, you can actually structure it through skip navigation links, jump links column like what you want. There are so many ways that you can get even more power out of this you can do more and build more so that it's a win.

Yeah, are you going to take over nothing if you're going to take over your niche and it sounds easy? No. We spent years literally in the lab coming up with this formula so that we can give it to you guys and make it simple for you guys to order so that you can get results. By no means is that easy. Because I can tell you that I spent hundreds of hours working on the weekends to put all of this shit together. So it wasn't as if it's just okay you by I push the button, and I came up with this idea and all of a sudden, boom, there it is there's no magic pill, it's hard work, but we tried to do is all of the hard work for you ahead of time, so that you don't have to.

Yeah, cuz there's still a lot that goes into that. But that the trying to try to discover the methods, that's where that's an enormous amount of time. So even though once the methods been discovered, and refined, it still takes a lot of effort and time to be able to implement unless you buy them done for you services, which is what we keep encouraging you to do. But you can imagine trying to try to identify that method or develop that method is really where the vast majority of Time goes. So you know when when

When you say it can't be that that easy or that simple, it really is simple. It didn't say it was easy. That doesn't mean that there's not a lot of complexity to putting it together in the proper order and everything else. But it really is. It's a formula as Marco just said, it's, it's literally a formula you plug in, you know, you, you put all the pieces together in the right order. And then it's just a matter of there are some variables, but it's a matter of like link building and events, for example, how much do you need to push to get the desired result. But other than that, it's the same process over and over again. So it becomes like a repeatable process, which is really the key and that's the whole point is, I can't tell you how many times we've talked to people in the mastermind or, you know, that have become members or, you know, followers or whatever.

In the mastermind, we often have calls with, you know, new members, to talk with them and find out about their business and one of the things that we hear often is that people have a hard time getting reliable results, repeatable results. In other words, they might have five projects out there, one or two of them are doing really well. But the other ones aren't doing so well. And they don't know what they did on the ones that are doing so well to get them to work, like to produce results. And that that becomes an issue, how can you have confidence in pitching your services and selling your services to clients and prospects and that sort of thing, if you're never really sure that you can get the results, right. So that's kind of the point is that we develop these methods, because over and over and over again, time and again, we're able to achieve results, and virtually, you know, no competition. And what I mean by that is, in almost any every situation, it's just a matter of how much we put into the actual process to get results. Like, sometimes it's easy, and it happens very quickly. Sometimes it requires a lot more. But in any case, it's the same process, right? So that we can always know with certainty with confidence that we're going to be able to get results in a particular industry, the timeframe is all that is really adjustable. Right? And again, a client if we're in a competitive industry, and that is going to require more than it just requires, if somebody wants it done like results in the same amount of time that a less competitive industry would get, that's fine. We can still do it. It just requires more budget because we need to throw more at it. Does that make sense? So again, it's just a, it becomes a repeatable process. There are some variables, but those are all.

Unknown Speaker 16:26
You know, they can be calculated, basically. So that's why I love this method. Because even I didn't have a repeatable method that I would use over and over and over again until the last couple of years. And now it's really unfair because we know we can win no matter what, right?

Do you want to comment on that, Marco, before I move on?

No, no, that's a good question. By the way, it was.

How Long Do The Links From Press Releases Last?

Alright, so he says, How long do links from press releases last? It depends. It depends on the publication that they're published. Sometimes some, some of them, it's 30 days, some of its 90 days, some of them are 180 days, some of them it's indefinite, meaning they don't purge at all. So it just depends. So it really depends. That's why press releases aren't something that it's not, it's not usually a one and done thing. It's something that you should be doing consistently. Even if it's just once a month, you know, the idea is to, once you start doing them is to continue doing them. For all most of my clients, at the very least, they're getting one every two weeks. But most for all clients that I've taken on recently and new on on incoming clients, I do one press release per week, that's just part of my monthly services. So they're paying for that, right that's part of it. But you know, some clients might even want to per week, it just depends on how aggressive they need to be. But the point is, is that once you start doing them as long as you're doing them fairly consistently, then you won't ever have to worry about when the links drop off because there'll be no ones behind. Okay. By the way, go check out local PR pro we talk about how to extend that even more.

Alright, so the next question is first is not really a question. It's kind of response because Bibi asked a bunch of questions last week, and so he was explaining himself here or she. So anyways, says, hey guys, just to note that, of course, nobody here disrespects the other members, I saw that nobody was asking questions. So I filled it up, feel free to answer other people's questions when I blast off. I need the questions to be written so I can clear it from my head. And then it won't bug me I get that. So I appreciate the explanation and no problem at all.

He says I know that also about me asking a lot of questions. I know this is the case right now and I won't get the answers right away and not all of them at once because I'm not in the mastermind and I have to wait for a week. I'm on the path to one k a month. I've started the RSS masher and have another lead gen project and promoting.

Let's see how it goes. Maybe in the future. Who knows. Yeah, well that's the idea is to come here.

You know Mohammed who I think he has to quit? Yeah, of course, he did. There's Mohammed right there. He's been one that has come and asked questions and implemented, you know, what he learns, and then has come and joined the mastermind and then has left a mastermind and then come back to the mastermind. And so it's perfectly fine. That's the idea. We tell you guys to come here, use this forum to help get your business in a position where you can come join our paid trading our mastermind, where you can get even more Business Growth Training.

So yeah, the problem is that this forum is limited to an hour. So we have to get as many people as possible so that we can be fair. In the mastermind. However, you can go into our Facebook group, and ask as many questions as you want, as many times as you want. And all of us are in there, including Rob, answering the questions. Yeah. So that we're not enough because that in and of itself, is is consider it enough because nobody, nobody else doing that nobody else is sitting there and taking the time to answer their membership questions, right? We do it.

Then what we decided to do is split the mastermind right into five different webinars. So each one of the members, it should be the founders has a webinar every other week. So what you're getting is now it since it's live, it's five times the value because you're getting different points of view. You, as a matter of fact, you can ask a question, whatever it is, and ask it to each one of the five members. And you're going to get a different perspective. We were talking we were just talking about this yesterday. I come at it from math, and testing, and an SEO point of view, plus all of the experience that I've had in the last almost 17 years that I've been online, but Adam, you know, he has a background. he's a physicist, I believe it correct me if I'm wrong.

So he has that analytical aspect to it, her Nan, and he does a lot of things with pay per click advertising. He also has a lot of experience with clients. He has a business background. He has his own perspective, you do a lot of local Bradley, and you have your own perspective. Chris has a coding background. He has his own perspective. So you're going to get a whole lot more if you join the mastermind than you could ever get in here. Which is why this was set up yet. We can answer your questions in that 10,000-foot overview. But we can't get technical with you. We can't go and delve we can't go look at your website. We can't give you advice because we don't have enough information. But we've set it up so that you can give us all of the information in the other places that we've set up for this to happen. So I think that if you're not in the mastermind, that you're needing all of this information, then you should definitely join them as well.

How To Rank For A Keyword And Its Synonyms?

so the first question was how to rank for a keyword and as synonyms which silo to use the post created as long-form dogs and puppies are the same. Okay. All right. So I think I talked about this last week when you because I believe this is a repost from last week because we didn't get to them. But when it comes to how to rank for a keyword in a synonym, again, there's a lot to that, right. We could spend the whole hour just talking about that specifically, but I'm just gonna point you to, but I've wanted in the past if you go into, In fact, let me just open a new tab, go to YouTube.com, okay. Search for semantic mastery. Or you could just go to youtube.com/semanticmastery, that's fine. You can do that as well. Click through to our channel right there, use the channel search feature. Right there in search of silo structure. Okay, that's all you need to search for a silo structure. There's simple silo structure set up complex silo structure, set up those two videos, watch them, that'll teach you how to set up silos on your website.

I prefer simple silos over complex silos any day of the week, because, well, there's easier, they're simple and easier to manage. But there are times where that makes it makes sense to have a complex silo. So I would go through that as a kind of foundation. To answer your question, as far as how does, how to rank a keyword in its synonyms, because that's what silo structures are all about. You take the broadest of terms, and you put that at the top of the silo and then you take all the long tail versions and synonyms and such that are tightly within that particular keyword theme. And you use those as, as current as supporting articles. In other words, you optimize content that is supporting articles for those supporting keywords. you place them within that particular silo and then if you understand internal linking throughout the silo and how to do that correctly, then what happens is the entire keyword theme, the entire silo the category right? content silo creates, it creates buoyancy, right? Because all of those are interlinked correctly, it creates a theme that when the bots come and read it, they kind of understand what the theme of that is, what the topic is and what the theme of that particular content silo is. And it kind of helps all of the keywords within their within also all of the content within that silo to start to rise up in the search engines provided it was done correctly. So that's kind of the whole point is to learn how to rank the primary keyword but also the synonyms and everything else by using solid structure. It's very, very effective. And it's it still works to this day. If anybody says it doesn't, they're crazy. So when it comes to that,

hopefully, that'll answer your questions as far as that is concerned with. When it comes to the next question he says, Is syndicating to the branded properties a post with a few sentences and an anchor text of the synonym to the original money site post will give a boost to the synonym? No, not necessarily. I mean, it can but I don't suggest syndicating short posts with just a couple of sentences because that's thin content. It's not going to have nearly as good an effect as if you have well-done content guys, content does matter. Believe it or not. So I was just talking about this in two x your agency training.

Recently, you know, we use curated content my bloggers do for all of my all projects, we use curated content as the content marketing strategy, which is part of the SEO strategy, right. So my, in the same type of train, the training that my bloggers have all gone through, to learn how to curate is Content Kingpin, it's the same train like, it's exactly how I learned how to do it years ago, I created a training course around it, which was originally to train virtual assistants to become bloggers for me. But then we turned it into a product, which you guys can purchase is called content kingpin. Anyways, that teaches you how to curate content. And it's really set up to teach virtual assistants to do it so that you're not doing it yourself. But that content is efficient to produce. It's highly relevant. It creates co-citation because you're linking to related and relevant content sources. And you are able to gather, collect and curate content from subject matter experts about whatever topic it is that you're blogging about. So the bloggers you don't have to be a subject matter expert and neither do your bloggers to be able to produce high-quality content about the subject because all they're going to do.

The method about curating content is learning how to collect Gather, Gather relevant content from high authority sites or from subject matter experts, then organize it. And then create new blog posts where you're trying to convey an idea or a theme or topic, you know, whatever you're trying to convey an idea, but you're using other people's content to support or argue against that idea if that makes sense, depending on how you write the post. But it's super powerful because it becomes a unique post its original content, even though you're borrowing content from others. Because the way that you're organizing it, it becomes a unique piece of content, a new original piece of content that has snippets of curated content, and it's well done and it creates co-citation. So it's super powerful for SEO. So that's what I would recommend that you do and in the mastermind, again, we're talking about in the mastermind. Since we split our mastermind webinars apart now and I'm doing my own separate webinars. For the next several months. I'm going to be working on building out an actual case study site for the members in the tree service industry covering exactly how we do this, including content marketing and targeting individual locations with posts. So we do what we call geo posts or location posts that are posts optimized for keywords within the silo that we're trying to rank for as well as individual locations. But we do it all through curated blog posts. And it's super, super powerful. That's a much better way to do it. Because if you're going to be publishing content to your branded network, you don't want then blog posts that you're using specifically just and only for the link back. That's not the point. You want to build that relevancy, the topical and or location, relevancy through your content marketing. And the way you the way that the most efficient way to do that, in my opinion, is through content curation.

So now with that said, Yes, by linking back from a well written or well-curated piece of content that you're going to syndicate out to your branded network, then yeah, when you're linking back to the target pages on your site, right, the ones that you're trying to rank, you're using the blog to help rank those pages through the internal link of the blog post, then yeah, you want to vary your anchor text, you want to have diversity. So use those keywords within that same keyword set within that same silo use variations, longer tail versions, LSI keywords, synonyms, naked URLs, generics, brand, brand plus keyword, all of those can be used in different combinations to link back to the target URLs on your site that you're trying to promote. Guys, even internal anchor text is important. Now, it used to be where I used to just hammer for internal links, so links within the same silo, for example, I'd use the same anchor text to link up to the service page over and over and over again, but even that now you're better off using diverse like diversifying the anchor text. And again, Marco talks about this a lot. But you know, you want to also start building that brand name next to keywords so that you can start to create brand plus keyword association. And you can do that with content marketing and internal linking. So that's something else that I would recommend. But yes, as far as to answer your question, I know that was long-winded. But I kind of wanted to, you know, first of all, make sure that you understand that publishing really thin content posts, just for the sake of the link isn't effective at all. Right? Isn't it just not helpful. So you're better off producing better quality content, less of it if needed, but it will be weighted heavier by Google. And for that, when you're linking back to the pages that you're trying to promote on the site, yes, use a variety of keywords and different anchor text types, as opposed to just always keywords so that you can start to build a broader kind of picture of that keyword theme for Google if that makes sense. Do you want to comment on anybody?

Nope. Okay, moving on.

Why Do You Use Multiple Tier 1 Network For YouTube?

Why would you use multiple tier one networks for YouTube instead of just a single tier one and multiple tier twos?

because it doesn't matter with YouTube, it doesn't matter what configurations you use, you can. What I found was years ago, I haven't done this test and at least three, probably four years now. But several years ago, I tested a YouTube channel that had multiple tier-one rings versus a YouTube channel that had the same number of total rings, but they were set up in two-tier structures. And what I'd found at that time when I did the testing, and I did extensively across multiple projects, but I found that the videos that would get syndicated out to the YouTube channel that only had, you know, let's say, eight tier-one rings, let's just use that as an example, which would be the same as to two-tier networks, right? Because a two-tier network through MGYB, the way that we build them is one branded ring and three persona rings. So it's a total of four rings per two-tier network. So on the channel that I would have eight single tear rings, the video would rank faster than if I had submitted this similar video similar keywords to a channel that had two two-tier networks attached to it. So two single-tier rings with a total of six tier-two rings, if that makes sense, right? I would test it by uploading a video to either one and tracking the results. What happened was you and again, this was years ago, guys, I haven't tested this in years. So I don't know that it makes any difference at all now, but back then you're the video that went out to just a single tier ring would typically rank faster. But it would also if no additional SEO work was done other than just syndicating it out to the network's it would start to slip it would start to fall in rankings faster than the video that I would push through the two-tier networks which would be slower to rank but once it would rank it would stick longer if that makes sense. So anyway, that's why I do it. It's there's probably I haven't tested it in years. I don't know if there's any difference at all if one's more effective than the other at all. Anything more. So it's really just a matter of preference. I always prefer the two-tier network setups for YouTube channels. But you can do it however you see fit, right?

Why themed ring isn't a branded ring? Can you give an example of this non-branded ring? Yeah, well, like if it's Joe's Tree Service is the company. But you can have a persona ring which would be like, I don't know, john smith. And then you can have a themed ring, a topically themed ring or even a geographically themed syndication network if that makes it if you understand what I'm saying. So for example, if it's, it shows Tree Service, there could be a john smith could be a persona ring, but then a theme during a topically themed rig can be a syndication network about gardening or landscaping, or home improvement for even for that matter, or a time that's a topical themed topically themed network, a location the network could be a network about syndication network that's optimized for Culpepper, Virginia because Joe's tree services in Culpepper, Virginia. Is that clear? So, but it's just a way that if you're going to syndicate content to other networks, you don't want them to only if, for blog syndication, you don't want to continually syndicate content to other networks other than branded networks. If that's the only content getting syndicated, you want to mix it up on the other networks, other than the branded networks, you'd want to have additional related relevant content on those networks, to where it's not clearly being used to only promote your one brand. Okay.

All right, that was a lot. Moving on. How do you price the leads? That's going to depend, you know, for Tree Service stuff, I usually do a when I'm pricing leads, I look at what the average cost per click value is for the top keywords that produce leads in Google ads. So I go into the Google Ads dashboard.

Use the keyword planner, take a look at what the cost per click the average cost per click is there. That will give you a range it will show you what your average, your minimum cost per click bid has to be on the first page at all for ads. But if you want to be in the top section or give you a low range and high range, and I always base mine off of whatever the high ranges, and then usually anywhere between two to three times the cost per click is what an average lead would be depending on it depends on the area. But you know for Tree Service leads like I often charge somewhere around $50 per lead. It depends on the area again but on average although I just recently took on a new the guy that I'm going to be building I mentioned this in the mastermind I'm going to be building a case study for a Tree Service contractor site that he gave me permission to use his project is part of my case study so that I can share it with my our students or members I should say and so I'm selling leads to him for 30 bucks. But that's important because I'm getting to use it as a training opportunity. But my point is that yeah, I mean, you just really have to price it. It's going to depend.

4I uses Google ads as a way to kind of determine the value for leads, but other people do it in other ways. Does anybody have a comment on that?

How Do You Rank A Local Franchise With Limited Access To Its National Corporate Website And GMB Page?

Now, moving on, Jeff says, Hey, guys, thanks for all the info and motivation you provide on a daily basis. My question is, I just landed a local franchisee for a national Corporation. They have zero access to the corporate website page and limited access to their GMB. Given these restrictions. What would be the best course of action to get their GMB moving upward? Follow the SEO SEO to move on any other recommendations have a spectacular week? Yeah, that that would be what I would do if you can't do anything to the GMB itself really. And you have no access at all to their website. Then that's all you can do is right is to push the off-page as much as possible and the SEO SEO to be absolutely where I'd start. And then from there, it would be a matter of, you know, you could use press releases for content marketing, you can almost use press releases as the blog really. So you could set up though, you know, an organization page and then press blog through the press, you know, through the press releases that can actually act as kind of like a blog because you get an RSS feed and everything from that. So you could use the actual press release, like if you're using it through MGYB, or if you have your own subscription to Press Advantage, you could use the RSS feed from the organization page for that brand to actually feed the syndication network, right. And that way, you don't even have to have a WordPress blog because you can use the press advantage for that matter for the blog essentially. Or you could always find you could always attempt to try to get a subdomain WordPress installation on for your franchisee site so that you have a blog that you can use for content marketing. But if you're not going to do any of that stuff, then yeah, just stick with the off-page stuff and just hammer it

Does anybody want to comment on that one? Marco? I hear you trying.

Okay, his mic is not working. So try again Marco. Can you hear me? I can now? Yes. Yeah. Okay. Aside from using the Press Advantage that the media pays and using his present, he says he can also use the G site. You can build that out. Yeah, I use that. I use that for Legion and to push power into the GMB and into the client site. That works perfectly well. You have to remember that announcement pages when it's like a blog post because when you do that, the announcement page will also have an RSS feed. Right? It's so that so they carry that out so you can use that to populate so you can use both you use press releases, and your G site to populate your RSS feed, and to push into your syndication network. I mean, there are tons of ways that you can use all of these things. You either have to think outside the box or come join our mastermind, so that we can give you direction on how you would implement all of these different things. Right.

How Many Keywords Should You Use In An RYS Stack Order?

All right, Fitz is up. What's up, Fitz? He says, Thanks for creating a space where he can get real-world answers that work. I ordered the keyword research, how many keywords should I use and my RYS stack order, if time allows, I'll get to that next. Use it I mean, as many as you can, I think for the, our, I'm pretty sure for the drive stack order you want they want a minimum of, we want a minimum of 50 keywords, but more is better. So if you ordered the keyword research, just submit your primary, you know, content silo groups with your order.

You know, so that's, that's typically I usually what I typically do guys is because we're looking for like 200 keywords for a link building order, that's the recommended minimum to submit with a link building order, I always try to get the 200 keyword list developed before I order the drive stack or the SEO shield. Because that way I already have the keywords, I just submit those same 200 ish keywords for the drive stack build, and it's going to be the same keywords that end up getting used in the link building orders too. So that's just let you know that's how I do it.

So if you have you know, just it more is better, as long as they're relevant. That's the point. Okay.

He said that but what we think is relevant may or may not be what Google thinks is relevant. Because we push anything and everything we can anything and everything we find that related to that keyword. That's why we suggest ordering that the keyword research because we get hundreds of thousands of keywords from sem rush. A lot of times which we filter down like that they'll get filtered down as to how many keywords as

As many as possible because your brand stack is going to create the brand plus location plus keyword Association if it's local. And if it's not, then it's brand plus keyword. But it's essential to associate that brand to as many keywords in the niche as possible. Because what we want to do at that point is hammer the bot with all of the keywords in the niche so that the bot, the bot completely understands what this is all about what that brand is about.

Yeah, and that's what's so great about it, guys. And I'm telling you, if you when you order, so fits when you order a drive stack, and you submit, let's say 200 keywords versus 50. If you were to track two similar projects in Google Search Console, right after the drive stacks have been built, give it a few weeks for things to start getting picked up and all that by Google. You'll see in Search Console, the end, then impressions. So the number of times that your site has appeared in search results, the top 10 pages of search results. For any given query, you'll see that the drive stack the project, if you were to test these two things, because I've done it, you'll see that the drive stack that had the 200 keywords versus the one that had 50 will start producing month over month, a much higher impression, growth of impression rate. In other words, you'll see month over month, the Search Console, the number of impressions that the site has been exposed for increases rapidly compared to the one that only 50 it'll increase what the one that only has 50 keywords, but not have that exponential growth was rapid growth as it does as the other one. And that's one of the metrics that I use and reporting to clients guys, is I show them every single month a search console report for the last 28 days. It's just a screenshot of the performance report inside of search console for the last 28 days and it shows a number of impressions, you know, average number of clicks the click-through rate, that kind of stuff, or a number of clicks and the average click-through rate and that kind of stuff. But I like to show because especially with newer projects as the drive stack starts to get, you know, starts to kick in and, you know, Google starts to crawl or identify more of the files, you'll start seeing the impression rate start skyrocketing, and it's in and that goes to show them that the brand is now being associated and given impressions for more and more keywords or search queries. And so that's exactly what Marco is talking about there.

Okay.

Will There Be An NAP Issue If The Client's YouTube Channel Name Is Different From Its Website?

All right. The next question was if time allows I have a client who has a different name on the YouTube channel than the website, the main site is an agency and YouTube is a luxury agency. The picture is consistent with other social media properties. Is that a problem? I mean, it only is if it's causing any sort of any issues because YouTube is considered a citation if you either a video or a channel YouTube channel can be a powerful citation. Guys, if you put the name, address and phone number in the YouTube channel description, that becomes a pretty powerful citation video can do it too.

But you know, again, if you're trying to keep NAP consistent, and it's all of the other assets or data points for the NAP is the same except for the name, then I would change the YouTube channel name to match whatever the official agency name is and all of the other like whatever, whatever the Google My Business profile is, if it has one, if you're not worried about NAP consistency issues, and don't worry about it, okay, if it's causing a problem, then I would update it. If it's not, don't worry about it.

What Data Should You Provide When Ordering The SEO Shield?

All right. Austin Dom What's up buddy says I ordered my first SEO shield this morning. Whoo, cause for celebration, but I wanted to make sure I'm filling out the requirements correctly. Is there a video that goes oversupplying the correct data to assign supply keywords with geo modifiers and things like that or just tell them to fill the darn thing out? case overcomplicating? That's a good question. We are going to be updating the SEO page with some additional information here very soon, guys, we just talked about it again yesterday on our corporate meeting, it is on the books to get updated so that it'll make it easier for everybody to understand exactly what to order. But to answer your question, right now, Austin, or dawn, I should say, is no don't include geo modifiers and less. So so the typical answer is the most common answer is No don't include geo modifiers, because we're trying to create keyword plus brand Association, not necessarily location Association, although, because the location Association comes if it's for a local project, it's going to come from the on-page and the NAP and all of the files and everything including name, address, and phone number and all of that. So the location relevancy is built through the on-page, but the off-page two, the link building and all of that, or do you supply keywords or geo modifiers Okay, I'm sorry.

For the SEO shield that's not for link building, then that depends on what it is you're trying to optimize for. So forgive me, for link building, I don't usually include geo modifiers unless it's I'm targeting a specific area in a very specific way, which I can't get into here anyways, but for the RYS drive stack order. I usually don't include geo modifiers, I usually just want to create the keyword plus brand Association. And so I submit the orders with the market level keywords. Market level keywords are not keywords with local modifiers it's the product and or service keywords. So that's typically how I build it. Then once because of the drive stack, the SEO, SEO becomes the main like entity.

You know, it's to associate a keyword with the entity, the on the low location relevancy is through on-page and then once the original the initial stack is built, if I need to add like location silos within the stack, then I do that right. Do duplicate a folder, optimize it for a specific location, keywords plus locations. And then I'll have that but the original drive stack is really just to associate the primary keyword with the brand. And then as Marco said as many market-level keywords with the brand as possible, but accomplished location targeting as internal folders in the drive stack and pages on the G site. Marco, how would you suggest you do it, we just updated the form. As a matter of fact, the for this very reason, because we want to know if it's branded, or if it's a keyword, we also want to know if it's a location-based because if it is we do want that in the brand. Remember, if it's not a location base, then all we want is the brand plus keyword Association. But if it's local, right with the brand because then the brand becomes local, it's focused in a geographic area.

Now the way that you do it, it's fine. But the way that we suggest it is built right from the start of your brand plus location plus keyword Association. And yes, that means location plus brand keyword Association, and any combination there up, because we want that in that main folder. This way, when you separate it and you start keyword targeting, you start going after other market-level keywords, then what we do is, we go after that in there, we don't need the location anymore, because we have the location with the brand. We've already created the association so there's no need for that location. Now, having said that, what you said is perfectly fine. Do the location plus keyword, excuse me the brand plus keyword but then you're going to need a location page, right to make up for the lack of location. When you first started the branded site is a brand that's what we do in the beginning brand location plus keyword or brand plus keyword. So either way, you're going to have to mention that geolocation. And if you're going to do additional locations, you're going to have to add those pages as you go.

Yeah. So just to be clear, for example, you know, most of my clients are service area businesses and they cover most of my clients cover a fairly large surface area. So all the drive stacks that I buy are for market-level keyboard, press play, and Association because I don't want to optimize the primary stack for any one particular location. For example, for Tree Service client covers a five County area, then I don't want to marry that brand with any one particular location. And so there's no way to optimize for all five of those locations with that one drive stack without having location-based folders inside. So like location-based silos essentially inside so for me

The projects that I work on, I always do market-level keyword plus brand Association, then I optimize for locations as internal pages on the G site and or folders on the drive stack. That's just the way that I do it. Because most of my clients have a service area that covers more than just one specific location or county or city for that matter. And so I don't want to associate the brand with one specific area when they cover a broad area. So that's just the way that I do it. But yeah, Marco.

That's good if we have different, you know, types of drive stacks that you can select from now, so it's going to make it easier for you guys when you order. And this the scenario that you're talking about is different, right? It's different than if we're doing a DC plumber, for example, which is a brand in and of itself, and it's targeting the plumbing niche, but unlike a storefront business, right, that's exactly right. It's one location and, but it's serving customers at the location.

And in a service area that's different than you then if you have multiple locations, if you have multiple locations, as I said, you're going to have to have, are you going to need multiple location pages inside the G site and drive stack targeting those multiple locations? This is what I thought this question was one location if it's one location, that you do that right with the initial brand. Yes. So then he says I'm in a heavy hitter club group, which is awesome. Should I join the mastermind group as well? Thanks. Well, to be clear, the heavy hitter group is the technical SEO group. Although SEO is also covered in the mastermind, the heavy SEO stuff is going to be the heavy hitters club. The semantic mastery mastermind is more about business growth and all things around you know building a business not just SEO anymore as it had been for so long.

You know, it's all things marketing, all things business growth. So prospecting and sales and, you know, entity formation and all, you know, process development system. It's a systemization or systematization. All of that, you know, outsourcing, delegating all of that kind of stuff. So it just depends on where you're at Austin Dom with what it is that you need. I think everybody should have, you know, should be working on growing their business, but some people just want to focus on learning more about SEO. So it just depends on what it is that you need. I will, I will tell him definitely, definitely the mastermind. heavy hitter club is going to we're going to be doing a whole lot of case studies from beginning to end, we're gonna follow it through, we're going to see what's working, see what's not we're going to be testing. So we're not going to give people theory, right? So what we're going to do is we're going to take the theory and carry it through from beginning to end to see if we can prove one way or the other. If the theory is sound. During that same time, I mean, it doesn't matter the master mastermind continues. And it continues, as you said, with business growth, teaching PPC, client acquisition, just a whole lot more that's involved now awesome. If you're a business owner, or if you're a business owner, and you're thinking about doing both, I wouldn't recommend that because you have a limited amount of time in which you can do all of these things and you will become a bottleneck in your business so that your business cannot grow. What you will need then is someone, a partner or a trusted VA, or whomever a PA, that you can assign to either the heavy hitter or the mastermind. So that you can get both because what you should be doing is you should be concentrating on going out there and growing your business I mean, you want to get known. You want to you want people to understand who you are, what it is that you do. You want to be out there contacting people you want to be getting in front of clients, closing clients, I don't know, you want to trust that to somebody else because nobody knows your business better than you.

Now while you're doing all of that, and while you're concentrating on all of that, somebody else can be applying these technical SEO methods that we're going to be going through in the heavy hitter club. And that frees you up, even more, to do whatever it is that you want to do. And in fact, you can have two people, one in the mastermind, one in the heavy hitter, or the same person in the mastermind and the heavy hitter. But I would say that you definitely need both. Because both of these together, as you've seen from what we teach, and from what we share here are deadly. Look at the last solutions that work that has both of the systems that have called them in some in mastermind, and in the heavy hitter apply to it. And so one without the other would not have work because it's a

If what we're building is an ecosystem where one feeds off the other and where we can give value to people in both.

There you go.

How Do You Move Photos Without Losing Their EXIF Data?

So Mohammed's up next. Hey guys, what's a good way to move photos without losing their EXIF data? I noticed that when a client of mine emailed these emails, me pictures they took on their phone, the location data disappears if the client is taking photos at all. I have them uploaded the Google listing through maps. However, I still try to use their geotagged photos and the GMB posts themselves. Though the exit data always disappears when I receive a photo by email text, meaning I gotta add Exif manually. Yeah, so what my clients do. Mohamad is I have my clients deposit photos into a Google Drive, excuse me, Google Photos folder, a shared photo album. So Google Photos shared photo album, so they take photos from their phones and they have their phone settings to where it auto backs them.

To the shared Google Photos album that my VA or my bloggers have access to so that they can just pluck images from the Google Photos folder, which still contains the Geo Data, the EXIF data. Okay. Yeah, because I'm pretty sure when you text images that it automatically strips the metadata out to make the file smaller. And I guess email service providers do the same thing. But when you send them into when you add them to the Google Photos folder that remains intact. So at least that's the way we've been doing it.

Okay, so Google Photos folder is how all of my clients that provide photos, that's how they provide them to my VAs.

Should You Change All Citations And Social Profiles First Before Changing A GMB Page Name?

A law says, Hello there a client really wants needs to change the name of his GMB. Should we change the name and all the citations and social profiles first to reduce the risk of a GMB getting banned? No, I would not I would never encourage that. Because what happens if you go through all that trouble and it does get banned anyways right then you just went through all that hassle and trouble. Not only that, but it often takes a long time to get, you know, some directories you got to reach out to multiple times to get them to update the listings if they will at all. So you're better off just changing the name and the GMB and hoping that what I have found though is and I don't know that this makes any difference at all but in recent talking about this in the mastermind, but I've had, I've had to change several GMBs I lost a Tree Service contractor recently that was I've got several GMBs that I need to read I need to find well I found another Tree Service contractor to take the leads. So I've got to rebrand all of them and what I've been able to rebrand two out of three so far without any issues. What I've done though, first is if it's connected to a website or whatever, then I make sure the GMB is if the name of the business has been changed and it's connected the GMB is connected to a website, then I go change all the information on the website first and update the JSON LD the structured data. first, before I update the GMB. Then I update the GMB but that's just the website and then the GMB okay. And I haven't had, again, knock on wood. Over the last week, I've updated completely rebranded two out of three GMB assets that I needed to find another contractor for, and I haven't had any issues whatsoever. And that's how I've done it. Now, I'm not saying that you won't experience a suspension, it could happen. I don't work for Google. But that's the way that I do it is if the GMB is connected to a self-hosted website, make sure that is completely updated first, including the JSON LD if you have structured data, which all of you should make sure the structured data is marked is edited, updated first and then update and again. I don't know that that has any effect, except that I've done that twice in the last week.

I haven't experienced any issues. Okay. Then you go about getting the citations updated that are already published on the web only after you've successfully updated your GMB.

Okay. Five o'clock let guys we got to go. Sorry, we didn't get to all the questions if you didn't, if you want us to answer the question guys, and they didn't get answered, either posts them for next week or post them in the free Facebook group and we'll try to get to them over there. Thanks, everybody, for being here. See you guys.

Bye, everyone.


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 276

By April

Click on the video above to watch Episode 277 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Welcome to Hump Day Hangouts, Episode 277, where we talk about maybe some we have a drink. It's almost five o'clock here. So now, we'll maybe do that on one coming up. But Welcome, everybody. We're going to say hi, real quick, we got a couple of short announcements, and then we're going to get into it. We've got a long list of questions. And just for those of us joining us for the first time, I want to let you know too, we really appreciate your questions. If you can keep it to one question, we understand some are multi-part. But today we have like, somebody put in like six long questions. We're not going to be able to get to all of those, but we will try to answer what we can we just want to make sure we give everyone a chance. So we'll touch on that again. But again, we appreciate your questions. Please come and ask but you know, just be respectful of everyone else and make sure to make room for them. So with that said, Bradley, how are you doing today?

Bradley: I'm good, man. If we wouldn't have been talking about the beer I wouldn't be so thirsty right now.

Adam: Yeah, this is good. I'll share it with everyone since it's topical. We were talking about it you know everything on everyone's minds coronavirus, and then hearing the news reports that Corona, you know, the beer is taking a sales hit, you know, it's just kind of one of those like mind-blowing things that are actually a result of this.

Bradley: So, yeah, how stupid can people be there? They're concerned about drinking Corona beer. They've associated it with the coronavirus and poor Corona.

Adam: Oh, let's see next on here Hernan. How are you doing man? It's what comes up in wintertime for you. I guess it's fall now.

Hernan: Yeah, it's actually fall. We're getting to fall. But today's like still in the past. It is been hot as hell outside. So it's been good, man. And everything is good and excited to be here.

Adam: Nice. Nice. Marco, how about you? How's the weather?

Marco: Groundhog Day you see it? I ain't got to tell you about it. You see it. This is what it's like, every daym every morning, 365. Sometimes it rains, sometimes it doesn't. But it's always warm in Costa Rica. So stay away. I want you here. I don't want your Corona. Only Corona I want is in my fridge and I actually do have a couple of Corona in the fridge

Bradley: careful now

Marco: Yeah, no it's antibodies I'm building up yeah.

Bradley: there you go I just clean or get drunk so that's what you call an ambiguous to Corona entity, man.

Adam: Chris, how are you doing man?

Chris: yeah then good still like cold here I mean like it's not freezing but like you still need to pull over. Yeah actually like it colder weather is like really hot summers always giving me brain fog and I'm really unproductive so not sure what to say to the others here

Adam: for good you're where you should be then so man I do get the same way when it gets hot just like yeah man that is not my jam. Guys real quick before we get into it just wanted to say if you're joining us here for the first time, that's awesome. We really do appreciate it. Please ask your questions, you can always catch the replay on YouTube, which you can go head over and subscribe. You can find the link down below or just go to YouTube, or youtube.com/SemanticMastery and subscribe. Stay up to date. Because we understand sometimes you can't make it live. But all of these are recording go up on our YouTube channel. Also, if you're an agency owner or a consultant, like us, and you want to get more clients, you want to grow your revenue and you'd like to scale your team then you should be are already into x your agency or Double Your Agency, you can go over and check that out at two extra agency.com. And we know a lot of people find us and they're looking for and getting great advice for SEO. But if you want the step by step, Battle Plan, then guess where you should go battleplan.semanticmastery.com it's step by step processes for everything from new websites, eighth websites, YouTube channels, so much more. So head over, grab that and you can find the links off to the right if you're joining us live.

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And real quick for anyone who is live. If you guys can do some typing for me, I saw that somebody on there said that there are some issues with redirects and using the chat on the hump day hangouts page, you guys can let me know if it's working okay for you or not. We'd love some more feedback. So I want to make sure that that's working smoothly for free one chat box is not working again or something. I just had some issues somebody was saying they were having issues with redirects, but it's working in incognito. So I just want to see if it's one person or many.

And then last but not least, we've got some information coming out about some really cool updates with MGYB.co. Where you can get done for you services for syndication networks, RYS stacks, and of course SEO shield, which we had a killer deal going on last week. A lot of people took advantage of that, but there's some new great stuff coming out with that and I believe Marco even with the link shortener, there are some potential updates coming right.

Marco: Yeah, what we're trying to because someone mentioned it last week. Having a custom domain, although people use Bitly people to use rebranding people use all kinds of a t.co on Twitter, they use all kinds of shorteners. And it doesn't really matter. And in fact, because of the strength of our shortener, it actually enhances everything that you're doing to the point that the shortened link, right, whatever it short with, it can rank for that keyword and take up more real estate in SERPs, which is actually what you're looking for. You want people as much as to cover as much of the real estate as possible so that you have a greater chance of people clicking on whatever project it is that you're doing.

And before we get to questions, I'd like to make a quick announcement because anyone who donated to the charity, got access to all of the webinars and everything. If you haven't, then please send an email. Right, you got you guys. I'll post it all on the page. And I'll be doing an update webinar probably in May because I promise one because I showed the land solutions that work and how it's going and all of a sudden they just blew up and started appearing on the first page like everywhere.

Yeah, getting national attention. We're getting form fills from all over the US. So it's pretty interesting what's happening. And without really all of the power that I thought it would be necessary to get this to where it is right now. We're on the next push. I'm expecting it to land the top three in for the top-level category, which is the top market level that everyone wants. I'll tell every one. Sell and fast and then state Bradley just show me this morning where it's appearing in Virginia.

Bradley: Yeah, you son of a bitch. It's out of touch.

Marco: I can't control the monster man. Once it's gone, guys. I can't help it.

Bradley: Yeah, well, I got the knowledge panel now which is pretty impressive considering I really haven't done a lot of SEO work that has been just through exactly what we've been teaching which is that entity like guys I haven't even been doing link building to the alpha land realty project I did one link building package when I first got the drive stack delivered month you know I'll shit damn near a year ago now, well at least nine months ago and I did one link building package that's it. Other than that I've just published in press releases for properties that I have for sale haven't done any other sort of SEO work whatsoever and I've got the knowledge panel now for sale down pat fast Virginia which means you know, my brand has been fully associated with that keyword which is super powerful. And again guys that's doing nothing other than what we teach about solidifying, validating the entity period.

Marco: Entity-based worry less SEO is what this is all about. That's what my update in May or June. I don't know when because I want to do press release stack and then I want to do a link building. I'll put do an embed stack and a link building run and see what happened. What kind of madness that gets us into. So it's coming, guys, if you donated, you'll have all of the replays are available and you will have access to the upcoming webinar. And if you haven't donated it, there's always a good time, right? This is no better time like now to go and donate and get access to everything and including the upcoming update webinar. So there you go.

Adam: Awesome. Awesome. Two more quick things. I'm gonna have Bradley, I got a question for you. And then from there, we can go to questions, but I want to remind everybody, we still got early access pricing for POFU Live tickets, I believe we have 19 spots, maybe 20 remainings, but the prices are going to go up before too long. So grab those if you want to come if you want to find out more about that you can find out at pofulive.com. But it's basically finding out about all of this stuff. But doing it over two to three days. I highly recommend you grab the VIP ticket we've priced it to make it easily accessible from the main ticket. It's not a big bump in price. We just want to cover the costs get you together with everyone else a day early.

We have a lot of fun last year we went go-karting that was blast had a beer, some food and just get together and you know, in a kind of relaxed environment, have some fun you can get to know everyone and then go into the event. You know, and it's a small group you already kind of know each other. You're familiar with each other and go in there and really get the most out of that. So like I said, check it out at POFU Live if you'd like to join us can be last weekend in Boston or last weekend in September in Boston. We'll have a bunch more details coming but go grab that pofulive.com. And then Bradley, you just updated the Double Your Agency training right if I know we're going long here, can you in like 60 seconds just real quick tell people what the training was about?

Bradley: Yeah, well, this week it was about embeds and link building, which is how to power up the entity, the Semantic Mastery way, which is beautiful. And so what's really important here is that we like I just mentioned how all I'm doing all I've done for Alpha Land Realty. lt is entity-based SEO and I haven't even been doing the external stuff because I drive the most traffic to it via direct mail, and Google ads and also organic rankings now. So because I'm doing well, I haven't really done a lot of SEO to it. But it's ranking. And what I discovered today was we're in the 2xyour results section of the Double Your Agency training. So there are three total parts – 2xyourr pipeline, 2xyour results, which that's the section we're in now. And then it's 2xyour business which is what we're going to be going to in two weeks.

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And so the first three topics covered in this module, which is the 2xyour results was number one, the SEO shield. That was week one, which is the foundation of everything we do guys it's absolutely the foundation now and that's how you solidify the entity right? Number two is content marketing. It's just how you start to build relevancy, both topical and or location, relevancy if it's for a local project. So content marketing is how you start to fuel up the entity like the power it up with content and build the relevancy and now three as external link building and embeds, like what we do to the SEO shield to power it up. And I'm telling you guys, it's a three-step process. There's a lot of components to those three steps, but it's a three-step process. And the fourth step being pushing relevant traffic into the entity which kind of is like throwing jet fuel on the fire. And we're going to talk about that next week. My whole point is I've got several projects I'm working on right now that all I'm doing it's paint by numbers guys exactly what we're teaching and to 2xyouragency for the 2xyourresults part of it. SEO shield, content marketing, power up the entity, run relevant traffic into it, you'll get results period and the story. It's painted by numbers. There's not there is no competition out there that you cannot overcome with this method, period. End of story. Marco, do you want to comment on that?

Marco: Dude, I don't even take into account the competition. I don't look at it. I don't bother. I don't care if we can go up against Amazo. We can go up against anyone. And so I just don't bother anybody I do. I let them worry about me because this guy is the top guy in nationwide for this is in trouble and he doesn't even know it. Because it's coming into it's going to hit. You're already seeing it with really that last power push that we usually do to get it in there. It hasn't even been done. So it's just gonna be mad simple and simple doesn't mean easy, right? We try to make it simple so that people can follow everything and get there and get the same results that we get. It's not easy. It's a lot of work. There's a lot of things involved. We have a whole team that works behind all this to accomplish all of the different steps. But once it's done, it's just keeping it up and doing your link building cycles the way that you're supposed to your press releases, and it's done. It's a done deal. It's crazy how simple this is, and how people despite the proof that we can provide because I'm sharing results in our group. Despite that, there's still sell it. That doesn't work. Yeah. Don't leave your lying eyes because it's an optical illusion, the results that you're seeing in SERPs that's not true either, right? So I will just leave it at that. Let's go to the questions, guys. It doesn't work. If you want to see how it doesn't work, come and get our stuff and

Bradley: anything else guys, or can we get any question?  Let's do it. All right, there we go. Tell me when you see my screen. Got it? Okay. We can see it. Yeah. So that's what I was talking about. If you look at selling and fast, Virginia, it's popping knowledge panel now number one position. And you can see my brand is associated with that search term. It's even showing up and suggesting related searches. Guys, that's what you want, you know, powerful that is when somebody a prospect starts typing a generic keyword into search and a brand appears how powerful that is. So it's incredible how much traffic I get from that. It's insane. And guys, I haven't done anything other than what we teach. I have an SEO shield. I did one batch of link building to it and ever since then, all I've done is run relevant traffic into the entity. And it just took time is just a matter of time and I'm already popping for knowledge panel now push this competitor out who had been number one for months. So it's um, it's impressive, guys. I can't thank Marco and my team enough for making it so easy to repeat and get results. It's just not fair. It's just not fair.

Alright, so let's get into the question.

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How To Make A Domain Mapping In Amazon Web Services (AWS)?

Dustin. Hey, guys, how do you? Yeah, okay, that's it. Hey, guys, how do you make a domain mapping with AWS Amazon cloud so my websites get hosted on Amazon, just go to YouTube. You can do it with Cloudflare. Probably the easiest way to do it is through Cloudflare. But just go to YouTube and search not directly on our channel, because I don't think we have any public training about that. And the training that I did on that was probably three years old now. And it's likely that it may, I don't know, it might not have changed, but just go to YouTube and search domain mapping cloud, Amazon HTML site or something like that, right. And just playing around, you'll find somebody that's good with a tutorial for that. It's, it's fairly simple. I use CloudFlare to do that. But you can also use Amazon route 53, which is their DNS service inside of AWS console. You can do it with Amazon route 53. And what's interesting about Amazon route 53, by the way, is when you set it up that way, it gives you what's called a dynamic IP, the IP for your site will change. Well, if you're hosting in Amazon, but if you're just pointing how do you make a domain mapping so my website gets hosted on Amazon.

Yeah, if you're using Amazon to host, then it's a dynamic IP, which is it's interesting because the IP changes, years ago, we had talked about building a PBNs, well, kind of like PBNs but essentially buffer sites using Amazon HTML pages hosted in s3 buckets, but using Amazon route 53, to set up subdomains for a particular domain, and you have just multiple, like, essentially, we create a bunch of pages and subdomains, but they would each have dynamic IPs. So it would, it wouldn't look like all of them coming from like links from the same domain would be coming from different IPs, if that makes sense because they were different subdomains. And you'd go check them in an IP checker. And if you refresh the screen, it wouldn't always be a new IP, but often when you would refresh the screen, it would be a whole new IP. And it was a great way when we were still using a lot of PBN stuff to get IP diversity into your link building. But again, I don't do that anymore. We don't need to, the SEO shield is all we need to do. And that is link building, and it works. But yeah, just go check YouTube, you'll find somebody to teach you how to do that. It's not that difficult.

Why Do You SEO For Local And Not Focus On Ads Where You Have More Control Over Keywords?

jp says I don't understand. Okay, this is a good question. I don't understand the use of ranking websites for local. I run Google Ads with GMB location extension activated and Google ads for local plumbing clients, I ranked multiple websites organically number one and GMBs organically number one, I would guess that about 5% of traffic comes from my number one organically ranked websites and about 15 from organic GMB organic rankings and the rest come from ads and GMB linked to the ads. You can target so many more keywords with ads and organic you will never show in the three-pack for the variety of keywords you can target in Google ads. Well, that's not necessarily true you can depend on how much work you put into it. You can write for a variety of keywords and you can also rank for outside of your immediate area like you can with ads. I know what you mean when you run a location extension with the GMB. That's how you can get beat that proximity filter right away. Right? There's no question. If you have the top quality score, or a high-quality score that Trumps your competitors, then that's how you will typically get in the number one position in the ads, you know, the number one ads position in the maps three-pack or in the expanded maps.

And there's no question that that's a great way to expand your service area very quickly and overcome that proximity issue. However, we do know a way of overcoming that proximity issue organically, which is the local GMB pro method. So it's not that you can't do it. It's just it does require a lot more work than just paying Google to get placed there. That said, you say that you would guess that about 5% of your traffic comes from organic rankings and 15% from organic or maps rankings. But you said that you would guess you know, I would recommend you know, looking at your analytics deep diving in that to see if that is the case. And it may be for your particular industry, plumbing, I don't do plumbing, SEO. I mean, it happened to pass. But I, you know, most of the industries that I work in I've proven time and again, that maps rankings produce the most leads for most of the services that I, you know, provide most of the industries that I provide services to. And organic rankings have recently for whatever reason started to produce more than they have in the past.

And I don't know why that is because they're pushed even further down on the page now than ever. But for some reason or another, I'm getting more traffic through organic rankings that I have in recent years. And I'm not sure exactly why that is, except for maybe the fact that the maps filter have you know, the proximity issue has reduced the maps footprint and your organic rankings are taking are kind of filling in where the maps used to produce results. Now, it's organic, so maybe that's why but I think it varies by any industry, you know because there are a lot of statistics out there that state. And again, I'm sure it's going to vary by industry. But there are a lot of statistics out there that state that organic rankings get organic listings, period maps or organic, get so much more click-throughs than paid. And so just and I'm going to ask Marco and other others to comment on this in a minute, but I just pulled this up for organic first-page search statistics on higher-visibility calm, and this is stats for 2020. And it talks about right here 70. And this doesn't mention local specifically, but it says 70 to 80% of all searches, searchers ignore paid ads and focus only on organic results. So again, I'm not disputing what you say is the result of your marketing campaigns. But what I'm telling you is by it probably varies by industry, and through my own projects. I've proven over and over and over again through data that we generate far many more leads for the like tree service industry.

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For example, at far less cost than we do use, we generate far more leads at using SEO and maps SEO, that at far less cost than we do use Google ads. So again, you know, I'm, I'm not trying to dispute what you're saying. I'm just saying that I think there it's going to vary depending on industry and project. Comments, guys. I absolutely agree that it's going to depend entirely, not only on the industry, and how people are used to seeing whatever it is or the results that they're seeing. It also depends on how much effort you put into your SEO and your maps versus how much effort you put into ads. So if you think that s that SEO and ads aren't going to bring you the results, because you're guessing that 20% is coming from that and all of your efforts actually know that 8020 rule 80% of your effort goes into ads, then that's going to show in that present. I've seen it differently also. And we have them especially in the plumbing niche, we had the DC plumber example, where once we trigger that map pack, the phone went, what they went nuts is map pack and it's also organic he gets organic traffic, you have to remember the press releases also bring traffic to one will branded will also bring some traffic, right your social media and how much effort goes in there. So the idea here is that you don't focus all of your energies on one source of traffic is one change can bring that 80% to half and then what do you do, but if you focus as you mentioned in other Hump Day Hangouts and holistic marketing when you take an overall approach to what this is a gang, you're actually driving several traffic funnels, not concentrating all your efforts in one.

I think you're going to see much better results. I'm also seeing it in the morning, by the way, I'm working California and in New York with an attorney in those two places and it's man, the map pack in those and it's whatever we target, right because we could target in the GMB. Any keywords that we want or any keyword set or any we can silo it, it's what we do. And it's how we link it together. It's how we get that those keywords to pop up. And you know, you get into the thousands of keywords that way and not only in GMB Insights, but it starts showing up in Search Console on what you're getting impressions for, and the average position where you're getting impressions where if you improve the average position, you start seeing crazy CTR and so all of these factors combined our matter.

He is seeing his numbers from his efforts, which is fine, that's the way you want to do it. If you think that you can get the most bang for your buck out of it. And then by all means me I'd rather not go up against for example Amazon and pay for ads against Amazon I'd rather hit them organically and do my damage there because I'm seeing crazy results from that case study also seeing results from the land solutions network, right the cell and fast case study. So all of these things that we do, what we give you is is is it's like you're giving us data from what your efforts are from what you're getting. So we give you data from what we see and not to say the one or the other is wrong it's just different approaches to the different niches that we're after.

Yeah, I just one more comment on that. Like for example, why I like SEO better than ads and I run ads guys for a lot of stuff. My alpha land Realty, for example, generates a ton of traffic through ads, and I do it for clients too. But my point is kind of like what Marco said like, let's say you've got $1,000 a month budget period for any type of marketing, whether it's Google ads or SEO or whatever. If you're running $1,000 a month in Google ads and Google Ads only, that's, that's great. You can target you know, whatever your keywords are and your locations. But if you want to expand into new areas and target new keywords, you still only have that thousand dollars a month budget. So you've got to rob Peter to pay Paul. In other words, you've got to pull money from existing campaigns, or ad groups, whatever you've got running, to push into different areas, if that's what you're limited to is, let's just say that that's, you know, again, hypothetically, you're limited to that, that thousand dollars a month, whereas with SEO, the thousand dollars a month can go towards content marketing, and link building and such and target, different keywords, different locations. And once the content is there, and it's producing, it's your ranking and you're producing leads from that content. You can redirect those funds to the next location, the next set of keywords because that's already producing. And it's just a matter of maintaining it then with through our methods, you can maintain organic rankings through just link building and such to the SEO shield and the entity. So my point is, you can take that same thousand dollars and continue to expand keywords and locations area, right. So the service area and continually grow with that same thousand dollars per month. Whereas with Google ads, if you're at full capacity for your budget, you can't grow into other areas without spending more money or taking money from an already producing campaign to redirect to those areas. That makes sense. So that's what I like, you know, when you stop paying Google, you stop generating leads. That's the problem with Google Ads there. I mean, again, I guys, I love Google ads. I love them. But I don't you know, I still always recommend to clients, that we start an SEO campaign and that we only use Google ads to supplement until the SEO is producing the results that we desire.

Okay. Anyways, good question. Or good? Great question.

This is a very long, like, it looks like it's only six questions, but if you get into it, there's like, eight questions in this one alone. So what I'm going to do is I'm going to go through the first number three numbers here, and then the rest of them will have to be, you know, come join the mastermind, if you want a consultation, that's what it's for. Like, you know, you can ask these kinds of questions and mastermind but this is a lot of damn questions. We're not going to have time for all of these unless we get through everything else and then we'll come back. We appreciate you coming and asking questions, though. I do appreciate that. So should I include the author and each post I publish? You can, it's not necessary. My blogger, I tend to have her do it because she's a prolific blogger who's been blogging for years for me now. So she's got quite the author's status. But you know, that's not necessary. It's just a matter of preference.

Which page in the silo structure should get the most backlinks? Well, if you understand silo structure doesn't matter which page because if you have your interlinking done correctly, your internal linking throughout the silo, anywhere you point links to within that silo is going to benefit the entire silo. Right? That's if you understand silo structure and how to interlink correctly properly within a silo, then there's no one page that should get any more links than any other because it doesn't matter. You could take the last post in the silo and inject all your links there and it's going to flow up through every post in the silo and up to the top-level page. So, you know, it really doesn't, it's not important as to which page gets the most links. If you've got your silo structure and internal linking done properly. I can tell him which page gets the most length. None of the pages on your website should get linked. None. Absolutely not. You should not be link building to your money site. That's what your SEO shield is for.

Now through your SEO shield, you can push into each one of your market level categories. Or you can push into the supporting post for your categories, which whichever way you decide to do it, and you can cycle that what I call a link building cycle, which will you change it up, sometimes you go into the pole sometimes into the category, maybe you'll go somewhere else where you know, tier one, and push through there. But everything should take place through that dry stack and G site and maybe even tier one branded because they can handle it. But if you get caught building to your website, a lot of bad things can happen. That guy we stay away from the top-level domain for that reason because we don't want to trigger any of those nasty little things that can pop up and get you in and kill everything that you've been trying to do so know the answer to that is none on your website. Learn how to how to cycle your link building through the SEO shield how to add depth and breadth to that drive second Gsite and you're going to get much better results with protection to be correct.

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So the next question was, what do you think about it? What do you think of this dummy silo for a niche site? 1000 posts, for example, in the site all under the main domain, which is also the homepage, no categories, no tags, no subfolders, and the homepage links to all of the posts up to the last 1000 posts. Is this good for a silo? Now, for a couple of reasons.

The number one is, well, if you were linking From the homepage, to all 1000 posts, first of all, that would be one hell of a menu or one hell of a linked list. It would be kind of ugly for like user experience and everything. And number two is if any one of those individual posts link back to the homepage, which is really what you'd want to do anyway, that would be the reciprocal link, it would kill the value of that silo. So my point is, I wouldn't do that. If I were going to do it, first of all, you know, having a one category website is fine, that's perfectly fine. But you don't want to link to all of the posts on the homepage. That would be ridiculous in my opinion. And I think it would be hard for users to navigate and I don't think it would be any good for SEO. So I think you're better off adding some sort of structure to the site navigation structure. If you were going to do something like that. That would be logical, but you would also want to make sure again, you understand how to properly interlink within a silo, which we cover in the mastermind will also be covered in heavy hitters club I'm sure or heavy hitter club excuse me, when that's available, which will be soon but we can't share our exact silos linking technique here on a free Hump Day hangout apologize.

Do you want to comment on that? Anybody before I move on? I thought I think that was fine. Okay.

Yeah, there are good ways to do that. If you're going to you can have a site all-around one particular topic, but typically are one category. But typically, even with that one category, you're talking about 1000 posts.

You're you can probably segment those posts into subcategories right to make it a more easier to navigate and a more logical setup than to have 1000 posts all in one very, you know, I don't know how, I'm sure it can be done, but I'm just saying I think you'd be better off even having, you know, subcategories and such to make it more logical. I think you'd be better off that way. We'll come back to some of these other ones if we have time.

How Long Should You Wait After The New WordPress Page Is Published?

Yeah, okay. Hi, everyone. I'm using RSS syndication on my website. But my WordPress page has been disabled twice. So I think this is because my posting frequency is higher than normal blogs that can happen. So my question is, how long should I wait after the new WordPress page is published?

Well, it's, the first thing you need to do is make sure that you publish relevant content to the WordPress site. wordpress.com site when you get it in. Let that sit for a week or two. And the way that we build it at our, you know, our builders build them at the store is we, we, we find relevant content on another wordpress.com blog and post that we republish that with attribution. So we link over to the original source because now that's an internal link for WordPress. com. Does that make sense? That's why we do that. And we and it's a relevant article relevant to whatever the theme of that blog is now, right. And then we always recommend that you wait and give it like, you know, seven days, five to seven days, roughly before you start automating posts through RSS syndication. But then if you're going to when you start syndicating posts if it's a high volume, frequency of publishing, then we always recommend that you start slow and you ramp up, which means like, you know, if you publish, let's say you publish, you know, five blog posts per day. I don't know what your frequency is, but we'll just use that as an example. You don't want to come out of the gate, publishing five blog posts a day to a day new WordPress site, even if it's been, you know, kind of season for a week or so, what you want to do is maybe start doing one post per day for a week or two, and then maybe you can increase it to two posts per day and then three and then four. And you do that slowly you build up so that WordPress, kind of, you know, wordpress.com, or whatever other blog sites kind of gain an understanding of the business and a lot of the site excuse me, and allows it to, it tends to get terminated a lot less. You know, we've had, we've had projects that are I've had projects that I've worked on that had a high volume of publishing, but as long as you gradually increase to whatever your normal posting frequency is, it typically will remain. But that said, it also depends on the type of posts that you're publishing. If the posts are spammy, if they contain a shit ton of outbound links, things like that, then you're you it's likely that they're going to get terminated anyways. So you just got to be careful. It's got be decent content, while my VA is for the projects I work on like we just use curated content because it's very nicely done content. We're linking to multiple sources, not just our own. So so for example, not all links on the blog, just come back to the money site. We use curated content. So every post has links to relevant third party content sources. And I think that makes a big difference too, which is why I have such a low suspension rate or termination rate for syndication network properties. So it's a matter of quality of content, the number of outbound links where those outbound links are pointing to and also the frequency of publishing, you can gradually build it up over time. Okay, it's a good question, though.

How long does it take to attain maturity? I can't tell you that because I don't know it. As I said, if you just gradually increase, you should be okay. But your content does matter. Content matters, guys. You know, it does

Should You Use Similar Content In The GStacks As On The GSIte And The Money Site?

loft says a question about duplicate content, do I use the same content and the Gsite is in the G site as on the money site? So if I find the money site onto the G site, the content appears twice. And there is no problem with that. My question? Well, first of all, I'd love to get Marco's opinion on this. I don't, here's the thing on the G site, why even put content on the pages if you're going to embed the money site page, it will read the content of the embed, and that will become the content of the page. It'll even show up in the meta description in search. So for my projects, I don't put content on the pages.

Guys have to excuse me, I've got a call coming in. I don't know how to silence that right now.

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Okay, so yeah, so I don't actually run, put content on the page as well. Sometimes I do. It just depends on the page. But for the most part, if I'm embedding pages, it's going to be embedded pages. And that's it. The content is produced through the embed. You want to comment on that, Marco? Yeah, I don't understand that the iframe question. If you understand iframe, then what you're doing through the iframe is you're displaying your homepage on the G site. That's all that is, so it's not a copy. And let's get away from duplicate content. There's no such thing as a duplicate content. It's bullshit. It's a myth. It doesn't happen if it if there were such a thing as duplicate content, we set a time and again press releases would be they'd be out of work. They wouldn't work it's it just doesn't make sense to say that there is duplicate content that could be a duplicate content penalty and all these other things that people say, which we have shown time and again, are not true. We showed it in the mastermind, as a matter of fact, I asked Marco.

Marco: anything webinar, we showed it, there is no such thing as a duplicate content. And so with that in mind, you can do whatever you want on on that G site. This is going to be relevant. It's relevant to whatever it is that you're doing. We use other people's content. Sometimes we use our own content, sometimes. It's just it just depends on what it is that we're trying to do.

Yeah. Okay, he says also, because the G site takes the schema from the iframe site, and now has the featured image of the iframe site in mobile search, even though that image does not appear anywhere on the G site, I thought you might like to know that and if you already do, maybe know a way to undo this. I, I don't know why you would want to undo it. Look, I don't care what you know if something like that appeared happens, because my point is the search results are just more of my entity. Does that make sense? So like, and I've had, you know, people say, Well, you know, I don't my client doesn't like the G site appearing in the search results for you know, their keyword or for their brand name? Why would you rather a competitor's website be ranked there and you know, we make them look really good, they'll convert, I mean, you know, so anyway, my point is, as long as I'm taking up real estate on the first page with my entity assets, I don't care, you know, because it's pushing a competitor off the page period, end of story and if every one of those open those links open up to a branded entity asset that's going to lead back to my company with a company that I'm promoting for the project then I really don't care if something like that happens or which properties appear in search, for example, paper.ly which is one of the network properties in our syndication networks that for whatever reason is ranking super well right now for like brand searches. And when you click on it, you know, if you've got your RSS feeding into you know, newspaperly, a newspaper or whatever they call it, then you know, it's branded content on the paper profile. So like, it's not something I would typically push intentionally to the first page, but on a lot of projects I have right now, for whatever reason, paper.li is ranking for the brand search, so I'm not going to go disable it or delete it because my client doesn't want paper at least showing up for their brand search. I just tell them, hey, look, that could have been your competitor, you know what I mean? So my point is, I don't know why that's an issue. I appreciate you bringing that to my attention. But honestly, it doesn't. It doesn't bother me to have that happen. Does anybody want to comment on that?

Marco: No, no, no. I mean, it did. It doesn't make sense not to want as much to not want to take up as much real estate as possible. Take it up, take it to take up as much as you can, if you're doing it through iframes. I mean, that's fine. It'll go to the client eventually. And if not, then it's reinforcing the entity and he clicks on that image just reinforces the entity. Yeah.

That's right. Its activity into the entity. That's correct. All right. Lauren says I want to order an SEO shield? Can you explain how it works? I'm having a hard time understanding how it protects my website.

Yeah, we did the SEO, she would explain just go to our YouTube channel. In fact, I'll walk you through it. Let's go to youtube.com slash Semantic Mastery. Okay, go to our YouTube channel. See that search icon that's the search this channel feature. So we're going to click that there and we're going to type in SEO shield and right here is the holiday special Hump Day hangout Episode 267 where we went into the SEO shield right there. So just go use our channel search feature.

As I just showed you search for SEO shield holiday special Hump Day hangout SEO shield right there, 14 minutes 36 seconds long, all about specifically what the SEO shield is and how it works. Okay. Good question though, Thank you.

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Baby says the chat works but if you don't save the page link and bookmarks, it's hard to find the chat page. Okay, guys, the chat page has been the same redirect URL since we started which is was an over five years ago semanticmastery.com/hdquestions for stands for Hump Day questions. bookmarklet. Remember it committed to memory, semanticmastery.com/hdquestions. It's been the same URL for many many years. it redirects to this page right here but just remember HD questions, Hump Day questions, period. semanticmastery.com/hdquestions . It will always take you to this page right here. Okay. You don't have to sign up for an opt-in every time. If you are not then I'm sorry because that sucks.

Alright, next Are there any up sales on your to extra agency course I plan I plan to buy all the upsells but I wanted to know if there are any before I buy. Yes, there are upsells there are one time offers and that kind of stuff. We wouldn't be good we wouldn't be worth our weight.

We wouldn't be worth anything if we didn't have upsells man, this is internet marketing guys. So anyway, all right, we do have some time left so we can go back to some of those other questions. Anybody have anything they want to comment on before we do?

Adam: Oh, yeah, I just wrote the comment on there but basically what you said I was like yeah, there's some awesome deals I was like that, you know, truly are one time offers we you know, want to make something cool. It's like Bradley said, you know, we're wouldn't be worth our weight if we didn't put in a good offer and funny but these are really really really really good ones. Anyways, that's awesome.

Bradley: Yeah, because a lot of the stuff that's offered throughout the sales funnel essentially is also you know, we talk a lot about the in the 2xyouragency course guys because they're all, you know, here's the thing and throughout the 2X Your Agency course we point you to its a conceptual training. In other words, it's a high level of training, to point you in the right direction to do these things. If you want to learn more about the specific methods of how they work, go buy this training course points you to the correct training course. But the whole point of Double Your Agency guys is not to encumber you or bog you down with more training in more shit you have to learn and then either do yourself, God forbid or hire somebody out and train them to do it for you, which is a better option. But if you want to Double Your Agency, it's done for you services that are already set, the team is in place, the met the training, the management, the quality control, all of that is in place and then you just mark it up and sell right and manage projects for your clients. That's how you Double Your Agency, not by getting bogged down and training. And I'm not telling you don't go through our training. That would be stupid. But I'm saying that if you really want to grow your agency, I would focus and I recommend focusing on using third party fulfillment providers like MGYB to do the work, and you need to focus on prospecting and sales and learning how to manage camp projects, essentially, project management, because then that's how you can scale your agency without getting bogged down in the day to the daily grind and having to do all the work. And that's so so that's what we do.

And 2xyourgency we talk about concepts at a high level, there's a lot of actionable plans. But we tell you if you want to learn more about the specific tactic or method, go by the training course. But the better option is just to go buy it done for you at MGYB, and move on to the next module so that you can grow your business does that make sense? Any comments on that guys? Yeah, man, cuz. Right. So it's, it's what we do. If you guys want to know how I got results for the land solutions, network case study, I went and I got the prospects from MGYB, and they were built out the tier one branded the @ID, the drive second g site, you can go in and starts and start breaking it down and you can see it all there. I worked on the entity just like I recommend everything is that we guys, we don't do anything different than what we give you. This is why it's ridiculous. If you guys want and go and try other things, you want to change it up and you don't want this to happen. You don't want that to happen. You want to see results. This is how we do it. Exactly how we're showing you the SEO power shield, which seems like it's something new it isn't. It's simply bringing all of these different things that these pieces that we've been mentioned the syndication network, which I would never do anything without the @ID now the and the drive seconds, guys, it's my training by August of 2015. It was released, it's working better today than it was when it was released. And so why wouldn't I use my own training my own methods, methods that I use them to train VA that are now in MGYB working for us. Why wouldn't I do it? Why would I go and try something else? I do tests right to see whether what other people say is true, whether it's working, how it works. And I just find that my stuff did the way that I do it works and works like crazy. It works.

I mean, I can't say how well it works. You see, you're seeing Bradley get results, you see mega results, Rob talks about the results that he gets. And if you're in our mastermind, you know what results our mastermind members are getting. And so I don't know what else to tell you, other than this thing that we call the SEO shield is what we use not only to protect ourselves from Google but also to enhance our entity and to enhance our footprint. So Google, look, this is me, this is who I am. And all of these things are also extensions of my brand. And what's happening right now in search engines is that brands are getting rewarded. Yes. If you do not do if you're not doing entity SEO, you're already in trouble. So you even before you start, you're in trouble. I agree with that. And I just want to show like, for example, this is, you know, I, because of the 2xyouragency training, I actually wasn't doing a lot of marketing for prospecting for Tree Service clients for my own agency. Because I've been really focused a lot on the last several months on my real estate business. However, some of the marketing that I had put, you know, content that I produced two years ago, for whatever reason is producing a lot of inbound leads for my agency. So Tree Service contractors contacting me and over the last couple of months, asking me to quote them, you know, for service, SEO services, and lead generation and such. And so, as part of the two extra agency training, I said, you know, it's silly for me to be doing this training and not also adding to my own agency marketing and stuff to bring clients in which I

Again, I wasn't originally planning on growing my agency but I didn't feel hypocritical not actively trying to grow my agency throughout the two extra agency training. So why not I'm going to grow my agency. So just a couple little things that I've been doing recently to get better results and so for example, Tree Service SEO, I haven't even done any SEO to this except for one, press release one press release. And I had a page on my site right here that for the last two or three years or however long it might show what the publishing date was. Okay, so for the last year it was when I published this page this posting guys looked at so awful, I haven't my websites, a one page website. And anyway, I haven't added any images to this. haven't done any outbound linking or any internal link. It's a one-page website. There's nothing to link to but the homepage, but all I did was I had an article written I didn't write this I had it written and I there was this post was nothing other than this infographic for the last year until last week.

When I had this article written, and I just went in and published this article, it's about 1500 words about SEO. And that's for Tree Search. It's optimized for Tree Service SEO. And that was it. And I haven't done anything to this page. There's no theme mirroring. This has not been built into, by the way, I don't even have a theme mirrored drive stack and G site because there is no content. There's no silo structure for my agency website. It's a single page other than this post. It's literally a single-page website. There's no content, there are no silos. There's none of that. The drive stack that has been ranking since August or May of 2015. So going on five years, the SEO Virginia, Virginia SEO, SEO agency Virginia, it's producing number one maps ranking for local IPS, number one Google Site ranking. And if I open that up, it's interesting but when taking a look at my drive stack because I built this from scratch when I was first turned on to the RYS Academy methods by Marco and I built I only built one set of files. That's it like I was just in the account, the Google account where the owner accounts for this drive stack that I built, which was under different Gmail account for whatever reason, I was just in there over the weekend. And all I've got guys are the files that are embedded right here. That's it. There is nothing else to this drive stack. And it's got me ranked number one for SEO, Virginia, Virginia, SEO, SEO agency, Virginia, blah, blah, blah, for five years, over and above all the other SEO agencies in the state of Virginia. And it's just a matter of like six drive stack files. That's it.

There are no folders, there's no silo structure. My point in telling you all of this is because imagine and again, this page, this one page here, which was nothing other than an infographic for the last year, all I did was add content to it, which hasn't even been optimized like I haven't gone through and finished optimizing the content, adding images and all tags, all of that stuff.

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Look at these guys, out of all the Tree Service SEO agencies out there who are paying for ads and everything else. on page one, what position seven with no SEO or just one, press release. So you can imagine if I go in and feed mirror that page onto this G site, build some drive stack files, a folder around Tree Service, SEO, and files that are all pointing to that page, run a few links to it, guys. There's no question I should be able to pop to the number one position for that keyword. Right? So anyway, I'm just showing work. You know, we don't just tell you to do things because we tell you to do it. We practice what we preach and it works. So okay, any comments on that before I try to answer a few more of these? Does anybody know?

Norian says It can't be that easy with all the different SEO tactics out there. Okay. You're right. It doesn't work. Laurens. Right. Yeah, we're showing you it works, but you're right. It doesn't work. It can't be that easy. Okay. Well, I like I mean, if you want to make overcomplicate it, that's fine. You know, continue over complicated. But, uh, you know, It is that easy. It's just a matter of how much you push into the entity. That's, that's how you overcome competition right now. All right, so I understand it. No. I see you, Lawrence. And I hear you know, it's not easy. It's simple. We keep it so right. Yeah, we keep it simple. We've developed a method that has withstood the test of time and every single update that has been thrown at the SEO world for the past five-plus years. So no, it can't be that easy. It isn't easy. It doesn't involve effort or work. It's just easy. Simple is different because we focus on web principles that everyone has to follow, including Google. So focusing on those and focusing on the map is what allows us to simplify our tactics to the point where we can get results this way.

So easy as and simple are different in this case. So one thing and I've got I know we can answer this number for right here. So I just want to say one more thing about this. So in the mastermind, guys, I have a couple of projects that I'm starting. We got a mastermind webinar tomorrow, my mat, the format has changed. We don't talk about that enough at the beginning of Hump Day Hangouts, guys, we need to do that coming week. We recently changed the format to where each one of us now is producing our own mastermind webinar. So if you're in the mastermind, that's an enormous amount of value because before it was mainly Marco and I doing the webinars every two weeks we would do a mastermind webinar, which would often go to two and a half, sometimes even three hours. But it was heavily SEO based and it was mostly Marco and I are doing the training and answering questions. But we've changed it since the 2xyouragency juicy stuff. Now all of us have different skills, Semantic Mastery Mmastermind, partners, right? My partners, we all have different sets of skills, they all overlap for sure, we all have different sets of skills, we want to be able to provide you guys with as much actionable information as possible. So each one of us now is hosting our own separate webinars. So you can come and plug into the ones that are the most relevant to you and your business at what at any given time, or plug into all of them if you want. So one of the things that I'm going to be covering and I'm gonna announce this tomorrow, kind of like reveal the plan and everything is I've got a new a whole new tree service project that I'm starting. And part of the agreement I made with the contractor just this week, in fact, was that I could use his project as a case study within my teaching with as a training opportunity. And he agreed and I'm giving him you know, a substantial discount on my normal fees for a Tree Service contractor to be able to use this. So I'm going to be taking this exact thing that we're talking about, right so, create the entity build the SEO shield, start the content marketing link building and embeds through MGYB driving relevant traffic into the entity using Google ads, very inexpensive display and or YouTube ads. That's it. That's the process. That's it. And we're going to take that project. And I'm going to make it a case study that I'm going to be sharing in the mastermind over the next month or a couple of months while I'm building it out. For service area business with a wide surface area to show how we can absolutely get results, no questions asked, by just doing exactly what we talked about. And 2xyouragency here and everywhere that you guys can hear us, right, which is that that simple. It's not easy. There's a lot of work involved. But the easiest way to make it. The way to make it easy is don't do the damn work. Just buy the components, manage the project, buy the components, stack them or put them in you know, build them in the order that we tell you to do. And then just power them up and that and produce good content. That's a big part of it. That's it. You do that and then no question you will get results.

So, all right, we got about three minutes. I'm gonna roll through these last couple real quick.

What Is The Use Of The Multiple Tier 1 Rings?

He says what is the use of the multiple tier-one rings? We don't recommend multiple tier-one rings except and only four YouTube channels. Okay. And I've said that a million times. I can't assume that you've been now all of them. But yeah, I don't one tier one ring for blog syndication only branded tier one right? That's it. Now you can use multiple tiers, right? So you can use two-tier networks or three-tier networks whatever we'll we will build two-tier networks for you at MGYB. But as we've said, and again, you can go to our YouTube channel and find this you can go to support.semanticmastery.com and look at our knowledge base under Syndication Academy and there are several frequently asked questions there where I specifically go into depth into detail as to why if you're going to use two-tier or multi-tier networks for blog syndication how to set it up correctly, which is to inject third relevant related RSS feeds into the second tier. Okay. And again just go to support.semanticmastery.com. Syndication Academy knowledge base articles and there are several lessons in there about that. But um, so yeah, so only one branded syndication ring, tier-one syndication ring for blogs if you want to use multi-tier networks you can, but you have to be aware of how to set that up correctly, which again, I just pointed you to the resources for that.

Also, if there could be more tier-one rings, what should they be personas? No, they wouldn't be tier-one rings for blog syndication if you want to use multiple rings again, they should be second or second tier and beyond. And they should be persona-based or topical based like theme based but not branded. Does that make sense? also, should you do multiple tier one on YouTube channel only or is it allowed websites? No, no. For YouTube channels, you can stack as many tier one networks as you want. They could be branded. Well, you should only have one branded ring period. But the rest of them can be persona-based, theme-based. You know, whatever you want, it's fine for YouTube. It's no issue. It's only for the blog, blog syndication.

I think we're about done. How much money will be needed for a complete project like that? How much do you charge? I'm not sure what you're asking who you're asking about charging. But for a complete project. Again, you guys can just go to MGYB and price it out. Right? So like an SEO power shield, go look at the pricing. That's component number one, right then component number two would be you know, content marketing and such which vanish to do that, but component number three would be the link building and embed gigs and determine what size link building or embed package you need is going to depend on the competition. Competition is going to dictate the volume of links needed and the frequency with which you need to do that build them. Does that make sense?

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So you can kind of go through and just kind of price it out that way. And, you know, I recommend 100% markup at the minimum for charging clients. So if you go to MGYB and kind of just map out what your costs are going to be, and then mark it up 100% minimum, that's what you should charge your clients for setup. And if like, for example, for monthly ongoing monthly link building gigs, if you know, a medium competition package is going to be what you need for your particular industry might not be what I found for a lot of my projects is, I go heavy upfront when I start the project with link building and embeds once I achieve the desired results that I typically cycle through the low competition, link building and embed gig packages, but they repeat like in other words, they recur on monthly basis and that's just to maintain but it may be different for your niche. I can't, I can't tell you what to how to develop out your plan. You need to do that depending on your project, your market keywords competition level, that kind of thing. Okay.

All right. Does anybody want to comment on that? I'm about to wrap it up.

No, it just is it's all set up. It ends up being Everything is their SEO shield is there. That's what you need to get started. That's it. Go join 2x Your Agency go through the 2xyour results training. We're in week three of four for that next week will be the last week of that and we're going to get into two extra business which is going to be about how to scale your operations and grow. So we'll see some of you and mastermind tomorrow. Bye, everybody. Thanks. Bye, everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 277

By April

Click on the video above to watch Episode 277 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Welcome to Hump Day Hangouts, Episode 277, where we talk about maybe some we have a drink. It's almost five o'clock here. So now, we'll maybe do that on one coming up. But Welcome, everybody. We're going to say hi, real quick, we got a couple short announcements, and then we're going to get into it. We've got a long list of questions. And just for those of us joining us for the first time, I want to let you know too, we really appreciate your questions. If you can keep it to one question, we understand some are multi part. But today we have like, somebody put in like six long questions. We're not going to be able to get to all of those, but we will try to answer what we can we just want to make sure we give everyone a chance. So we'll touch on that again. But again, we appreciate your questions. Please come and ask but you know, just be respectful of everyone else and make sure make room for them. So with that said, Bradley, how you doing today?

Bradley: I'm good, man. If we wouldn't have been talking about beer I wouldn't be so thirsty right now.

Yeah, this is good.

I'll share with everyone since it's topical. We were talking about it you know everything on everyone's minds coronavirus, and then hearing the news reports that Corona you know, the beer is taking a sales hit, you know, it's just kind of one of those like mind blowing things that that's actually a result of this. So, yeah, how stupid can people be there? They're concerned about drinking Corona beer. They've associated it with the corona virus and poor Corona.

Adam: Oh, let's see next on here Hernan. How you doing man? It's what coming up on winter time for you. I guess it's fall now.

Hernan: Yeah, it's actually fall. We're getting too fall. But today's like still in the past. It is been hot as hell outside. So it's been good, man. And everything is good and excited to be here.

Adam: Nice. Nice. Marco, how about you? How's the weather?

Marco: Groundhog Day you see it? I ain't got to tell you about it. You see it. This is what it's like, every day every morning, 365. Sometimes it rains, sometimes it doesn't. But it's always warm in Costa Rica. So stay away. I want you here. I don't want your Corona. Only Corona one is in my fridge and I actually do have a couple of Corona in the fridge

Yeah, no it's antibodies I'm building up yeah there you go I just clean or get drunk so that's what you call an ambiguous to Corona entity, man. Chris, how are you doing man?

yeah then good still like cold here I mean like it's not freezing but like you still need to pull over

yeah actually like it colder weather is like really hot summers always giving me brain fog and I'm really unproductive so not sure what to say to the others here for good you're where you should be then so man I do get the same way when it gets hot just like yeah man that is not my jam. So

go guys real quick before we get into it, just wanted to say if you're joining us here for the first time, that's awesome. We really do appreciate it. Please ask your questions, you can always catch the replay on YouTube, which you can go head over and subscribe. You can find the link down below or just go to YouTube, or youtube.com slash see slash Semantic Mastery and subscribe. Stay up to date. Because we understand sometimes you can't make it live. But all of these are recording go up on our YouTube channel. Also, if you're an agency owner or a consultant, like us, and you want to get more clients, you want to grow your revenue and you'd like to scale your team then you should be are already into x your agency or Double Your Agency, you can go over and check that out at two extra agency.com. And we know a lot of people find us and they're looking for and getting great advice for SEO. But if you want the step by step, Battle Plan, then guess where you should go battleplan.semanticmastery.com it's step by step processes for everything from new websites, eighth websites, YouTube channels, so much more. So head over, grab that and you can find the links off to the right if you're joining us live.

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And real quick for anyone who is live. If you guys can do some typing for me, I saw that somebody on there said that there are some issues with redirects and using the chat on the hump day hangouts page, you guys can let me know if it's working okay for you or not. We'd love some more feedback. So want to make sure that that's working smoothly for free one chat box is not working again or something. I just had some issues somebody was saying they were having issues with redirects, but it's working in incognito. So I just want to see if it's one person or many.

And then last but not least, we've got some information coming out about some really cool updates with mg y b.co. Where you can get done for you services for syndication networks, hardware stacks, and of course SEO shield, which we had a killer deal going on last week. A lot of people took advantage of that, but there's some new great stuff coming out with that and I believe Marco even with the link shortener, there's some potential updates coming right.

Yeah, what we're trying to because someone mentioned it last week. Having a custom domain, although people use Bitly people use rebranding people use all kinds of a t.co in Twitter, they use all kinds of shorteners. And it doesn't really matter. And in fact, because of the strength of our shortener, it actually enhances everything that you're doing to the point that the shortened link, right, whatever it short with, it can rank for that keyword and take up more real estate and inserts, which is actually what you're looking for. You want people as much as to cover as much of the real estate as possible so that you have a greater chance of people clicking on whatever project it is that you're doing.

And before we get to questions, I'd like to make a quick announcement because anyone who donated to the charity, got access to all of the webinars and everything. If you haven't, then please send an email. Right, you got you guys. I'll post it all on the page. And I'll be doing an update webinar probably in May because I promise one, because I showed the land solutions that work and how it's going and all of a sudden they just blew up and started appearing on the first page like everywhere.

Yeah, getting national attention we're getting form fills from all over the US. So it's pretty interesting what's happening. And without really all of the power that I thought it would be necessary to get this to where it is right now where on the next push. I'm expecting it to land top three in for the top level category, which is the top market level that everyone wants. I'll tell every cell and fast and then state Bradley just show me this morning where it's appearing in Virginia. Yeah, you son of a bitch. It's out of touch. I can't control the monster man. Once it's gone, guys. I can't help it.

Yeah, well, I got the knowledge panel now which is pretty impressive considering I really haven't done a lot of SEO work that has been just through exactly what we've been teaching which is that entity like guys I haven't even been doing link building to the alpha land realty project I did one link building package when I first got the DR stack delivered month you know I'll shit damn near a year ago now well at least nine months ago and I did one link building package that's it other than that I've just published in press releases for properties that I have for sale haven't done any other sort of SEO work whatsoever and I've got the knowledge panel now for sale down pat fast Virginia which means you know, my brand has been fully associated with that keyword which is super powerful. And again guys that's doing nothing other than what we teach about solidifying, validating the entity period. Entity-based worry less SEO is what this is all about. That's what my update in May or June. I don't know when because I want to do press on the stack and then I want to do a link building. I'll put do an embed stack and a link building one and see what happened. What kind of madness that gets us into.

So it's coming, guys, if you donated, you'll have all of the replays are available and you will have access to that the upcoming webinar. And if you haven't donated it, there's always a good time, right? This is no better time like now to go and donate and get access to everything and including the upcoming update webinar. So there you go.

Awesome. Awesome. Two more quick things. I'm gonna have Bradley, I got a question for you. And then from there, we can go to questions, but I want to remind everybody, we still got early access pricing for POFU Live tickets, I believe we have 19 spots, maybe 20 remaining, but the prices are going to go up for too long. So grab those if you want to come if you want to find out more about that you can find out at kofu live.com. But it's basically finding out about all of this stuff. But doing it over two to three days. I highly recommend you grab the VIP ticket we've priced it to make it easily accessible from the main ticket. It's not a big bump in price. We just want to cover the costs get you together with everyone else a day early.

We have a lot of fun last year we went go karting that was blast had a beer, some food and just get together and you know, in a kind of relaxed environment, have some fun you can get to know everyone and then go into the event. You know, and it's a small group you already kind of know each other. You're familiar with each other and go in there and really get the most out of that. So like I said, check it out at POFU Live if you'd like to join us can be last weekend in Boston, or last weekend in September in Boston. will have a bunch more details coming but go grab that pofulive.com. And then Bradley, you just updated the Double Your Agency training right if I know we're going long here, can you in like 60 seconds just real quick. tell people what the training was about?

Yeah, well, this week it was about embeds and link building, which is how to power up the entity, the Semantic Mastery way, which is beautiful. And so what's really important here is that we like I just mentioned about how all I'm doing all I've done for Alpha Realty. lt is entity based SEO and I haven't even been doing the external stuff because I drive most traffic to it via direct mail, and Google ads and also organic rankings now. So because I'm doing well, I haven't really done a lot of SEO to it. But it's ranking. And what I discovered today was we're in the 2xyour results section of the Double Your Agency training. So there's three total parts – 2xyourr pipeline, 2xyour results, which that's the section we're in now. And then it's 2xyour business which is what we're going to be going to in two weeks.

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And so the first three topics covered in this module, which is the 2xyour results was number one, the SEO shield. That was week one, which is the foundation of everything we do guys like it's it's absolutely the foundation now and that's how you solidify the entity right? Number two is content marketing. It's just how you start to build relevancy, both topical and or location, relevancy if it's for a local project. So content marketing is how you start to fuel up the entity like power it up with content and build the relevancy and now three as external link building and embeds, like what we do to the SEO shield to power it up. And I'm telling you guys, it's a three step process. There's a lot of components to those three steps, but it's a three step process. And the fourth step being pushing relevant traffic into the entity which kind of is like throwing jet fuel on the fire. And we're going to talk about that next week. My whole point is I've got several projects I'm working on right now that all I'm doing it's paint by numbers guys exactly what we're teaching and to 2xyouragency for the 2xyourresults part of it. SEO shield, content marketing, power up the entity, run relevant traffic into it, you'll get results period and the story. It's paint by numbers. There's not there is no competition out there that you cannot overcome with this method, Period. End of story. Marco, do you want to comment on that?

Marco: Dude, I don't even take into account the competition. I don't look at it. I don't bother. I don't care if we can go up against Amazon go up against anyone. And so I just don't bother anybody I do. Mike I let them worry about me because this guy is the top guy in in nationwide for this is in trouble and he doesn't even know it. Because it's coming into it's going to hit. You're already seeing it with really that last power push that we usually do to get it in there. It hasn't even been done. So it's just gonna be mad. Simple and simple doesn't mean easy, right? We try to make it simple, so that people can follow everything and get there and get the same results that we get. It's not easy. It's a lot of work. There's a lot of things involved. We have a whole team that works behind all this to accomplish all of this all of the different steps. But once it's done, it's just keeping it up and and doing your your link building cycles the way that you're supposed to your press releases, and it's done. It's a done deal. It's crazy how simple this is, and how people despite the proof that we can provide because I'm sharing results in our group.

Despite that there's still sell it. That doesn't work. Yeah. Don't leave your lying eyes because it's an optical illusion, the results that you're seeing terps that's not true either, right? So I will just leave it at that. Let's go to the questions, guys. It doesn't work. If you want to see how it doesn't work, come and get our stuff and anything else guys, or can we get any question?

Let's do it.

All right, there we go. Tell me when you see my screen. Got it? Okay. We can see it. Yeah. So that's what I was talking about. If you look at selling and fast, Virginia, it's popping knowledge panel now number one position. And you can see my brand is associated with that search term. It's even showing up and suggesting related searches. Guys, that's what you want, you know, powerful that is when somebody a prospect starts typing a generic keyword into search and a brand appears how powerful that is. So it's incredible how much traffic I get from from that. It's insane. And guys, I haven't done anything other than what we teach. I have an SEO shield. I did one batch of link building to it and ever since then all I've done is run relevant traffic into the entity. And it just took time is just a matter of time and I'm already popping for knowledge panel now push this competitor out who had been number one for months. So it's um, it's impressive, guys. I can't thank Marco and my team enough for making it so easy to repeat and get results. It's just not fair. It's just not fair.

Alright, so let's get into question.

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How To Make A Domain Mapping In Amazon Web Services (AWS)?

Dustin. Hey, guys, how do you? Yeah, okay, that's it. Hey, guys, how do you make a domain mapping with AWS Amazon cloud so my websites gets hosted on Amazon, just go to YouTube. You can do it with CloudFlare. Probably the easiest way to do it is through CloudFlare. But just go to YouTube and search not directly on our channel, because I don't think we have any public training about that. And the training that I did on that was probably is probably three years old now. And it's likely that it may, I don't know, it might not have changed, but just go to YouTube and search domain mapping cloud, Amazon HTML site or something like that, right. And just playing around, you'll find somebody that's good with a tutorial for that. It's, it's fairly simple. I use CloudFlare to do that. But you can also use Amazon route 53, which is their DNS service inside of AWS console. You can do it with Amazon route 53. And what's interesting about Amazon route 53, by the way, is when you set it up that way, it gives you what's called a dynamic IP, the IP for your site will change. If Well, if you're hosting if you're hosting in Amazon, but if you're just pointing How do you make a domain mapping so my website gets hosted on Amazon.

Yeah, if you're using Amazon to host, then it's a dynamic IP, which is it's interesting because at the IP changes, years ago, we had talked about building a PB ends, well, kind of like PB ends, but essentially buffer sites using Amazon ht HTML pages hosted an s3 buckets, but using Amazon route 53, to set up subdomains for a particular domain, and you have just multiple, like, essentially, we create a bunch of pages and sub domains, but they would each have dynamic IPS. So it would, it wouldn't look like all of them coming from like links from the same domain would be coming from different IPS, if that makes sense because they were different sub domains. And you'd go check them in an IP checker. And if you refresh the screen, it wouldn't always be a new IP, but often when you would refresh the screen, it would be a whole new IP. And it was it was a great way when when we were still using a lot of pbn stuff to get IP diversity into your link building. But again, I don't do that anymore. We don't need to the SEO shield is all we need to do. And and that is link building, and it works. But yeah, just go check YouTube, you'll find somebody to teach you how to do that. It's not that difficult.

Why Do You SEO For Local And Not Focus On Ads Where You Have More Control Over Keywords?

jp says I don't understand. Okay, this is a good question. I don't understand the use of ranking websites for local. I run Google Ads with GMB location extension activated and Google ads for local plumbing clients, I ranked multiple websites organically number one and GMBs organically number one, I would guess that about 5% of traffic comes from my number one organically ranked websites and about 15 from organic GMB organic rankings and the rest come from ads and GMB linked to the ads. You can target so much more keywords with ads and organic you will never show in the three pack for the variety of keywords you can target in Google ads. Well that's not necessarily true you can depending on how much work you put into it. You can write for variety of keywords and you can also rank for outside of your immediate area like you can with ads. I know what you mean when you run a location extension with the GMB. That's how you can get beat that proximity filter right away. Right? There's no question. If you have the top quality score, or a high quality score that Trumps your competitors, then that's how you will typically get in the number one position in the ads, you know, the number one ads position in the maps three pack or in the expanded maps.

And there's no question that that's a great way to expand your service area very quickly and overcome that proximity issue. However, we do know a way of overcoming that proximity issue organically, which is the local GMB pro method. So it's not that you can't do it. It's just it does require a lot more work than just paying Google to get placed there. That said, you say that you would guess that about 5% of your traffic comes from organic rankings and 15% from organic or maps rankings. But you said that you would guess you know, I would recommend you know, looking at your analytics deep diving in that to see if that is the case. And it may be for your particular industry, plumbing, I don't do plumbing, SEO. I mean, it happened to pass. But I, you know, most of the industries that I work in I've proven time and again, that maps rankings produce the most leads for most of the services that I, you know, provide most of the industries that I provide services to. And organic rankings have recently for whatever reason started to produce more than they have in the past.

And I don't know why that is because they're pushed even further down on the page now than ever. But for some reason or another, I'm getting more traffic through organic rankings that I have in recent years. And I'm not sure exactly why that is, except for maybe the fact that the maps filter has you know, the proximity issue has reduced the maps footprint and your organic rankings are taking are kind of filling in where the maps used to produce results. Now, it's organic, so maybe that's why but I think it varies by any industry, you know, because there are a lot of statistics out there that state. And again, I'm sure it's going to vary by industry. But there are a lot of statistics out there that state that organic rankings get organic listings, period maps or organic, get so much more click throughs than paid. And so just and I'm going to ask Marco and other others to comment on this in a minute, but I just pulled this up for organic first page search statistics on higher visibility calm, and this is stats for 2020. And it talks about right here 70. And this doesn't mention local specifically, but it says 70 to 80% of all searches, searchers ignore paid ads and focus only on organic results. So again, I'm not disputing what you say is the result of your marketing campaigns. But what I'm telling you is by it probably varies by industry, and through my own projects. I've proven over and over and over again through data that we generate far many more leads for the like tree service industry.

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For example, at far less cost than we do using, we generate far more leads at using SEO and maps SEO, that at far less cost than we do using Google ads. So again, I you know, I'm, I'm not trying to dispute what you're saying. I'm just saying that I think there it's going to vary depending on industry and project. Comments, guys. I absolutely agree that it's going to depend entirely, not only on on the industry, and how people are used to seeing whatever it is or the results that they're seeing. It also depends on how much effort you put into your your SEO and your maps versus how much effort you put into ads. So if you think that s that SEO and ads aren't going to bring you the results, because you're guessing that 20% is coming from that and all of your efforts actually know that 8020 rule 80% of your effort goes into ads, then that's going to show in that presented. I've seen it differently also. And we have them especially in the plumbing niche, we had the DC plumber example, where once we trigger that map pack, the phone went, what they went nuts is map pack and it's also organic he gets organic traffic, you have to remember the press releases also bring traffic to one will branded will also bring some traffic, right your social media and how much effort goes goes in there. So the idea here is that you don't focus all of your energies on one source of traffic is one change can bring that 80% to half and then what do you do, but if you focus like you mentioned in other Hump Day Hangouts and holistic marketing when you take an overall approach to what this is a gang, you're actually driving several traffic funnels, not concentrating all your efforts in one.

I think you're going to see much better results. I'm also seeing it in the morning, by the way, I'm working California and in New York with attorney in those two places and it's man, the map pack in those and it's whatever we target, right because we could target in the GMB. Any keywords that we want or any keyword set or any we can silo it, it's what we do. And we it's how we link it together. It's how we get that those keywords to pop up. And you know, you get into the thousands of keywords that way and not only in in GM, bn and insights, but it starts showing up in Search Console on what you're getting impressions for, and the average position where you're getting impressions where if you improve the average position, you start seeing crazy CTR and so all of these factors combined our matter.

He is seeing his numbers from his efforts, which is fine, that's the way you want to do it. If you think that you can get the most bang for your buck out of it. And then by all means me I'd rather not go up against for example Amazon and pay for ads against Amazon I'd rather hit them organically and do my damage there because I I'm seeing crazy results from that case study also seeing results from the land solutions network, right the cell and fast case study. So all of these things that we do, what we give you is is is it's like you're giving us giving us data from from what your efforts are from what you're getting. So we give you data from what we see and not to say the one or the other is wrong it's just different approaches to the the different niches that we're after.

Yeah, I just one more comment on that. Like for example, why I like SEO better than ads and I run ads guys for a lot of stuff. My alpha land Realty, for example, I generate a ton of traffic through ads, and I do it for clients too. But my my point is kind of like what Marco said like, let's say you've got $1,000 a month budget period for any type of marketing, whether it's Google ads or SEO or whatever. If you're running $1,000 a month in Google ads and Google Ads only, that's, that's great. You can target you know, whatever your keywords are and your locations. But if you want to expand into new areas and target new keywords, you still only have that thousand dollar a month budget. So you've got to rob Peter to pay Paul. In other words, you've got to pull money from existing campaigns, or ad groups, whatever you've got running, to push into different areas, if that's what you're limited to is, let's just say that that's, you know, again, hypothetically, you're limited to that, that thousand dollars a month, whereas with SEO, the thousand dollars a month can go towards content marketing, and link building and such and target, different keywords, different locations. And once the content is there, and it's producing, it's your ranking and you're producing leads from that content. You can redirect those funds to the next location, the next set of keywords, because that's already producing. And it's just a matter of maintaining it then with through our methods, you can maintain organic rankings through just link building and such to the SEO shield and the entity. So my point is, you can take that same thousand dollars and continue to expand keywords and locations area, right. So service area and continually grow with that same thousand dollars per month. Whereas with Google ads, if you're at full capacity for your budget, you can't grow into other areas without spending more money or taking money from an already producing campaign to redirect to those areas. That makes sense. So that's what I like, you know, when you stop paying Google, you stop generating leads. That's the problem with Google Ads there. I mean, again, I guys, I love Google ads. I love them. But I don't you know, I still always recommend to clients, that we start an SEO campaign and that we only use Google ads to supplement until the SEO is producing the results that we desire.

Okay. Anyways, good question. Or good? Great question.

This is a very long, like, it looks like it's only six questions, but if you get into it, there's like, eight questions in this one alone. So what I'm going to do is I'm going to go through the first number three numbers here, and then the rest of them will have to be, you know, come join the mastermind, if you want consultation, that's what it's for. Like, you know, you can ask these kind of questions and mastermind but this is a lot of damn questions. We're not going to have time for all of these unless we get through everything else and then we'll come back. We appreciate you coming and asking questions, though. I do appreciate that. So should I include the author and each post I publish? You can, it's not necessary. My blogger, I tend to have her do it, because she's a prolific blogger who's been blogging for years for me now. So she's got quite the author status. But you know, that's not necessary. It's just a matter of preference.

Which page in the silo structure should get the most backlinks? Well, if you understand silo structure doesn't matter which page because if you have your interlinking done correctly, your internal linking throughout the silo, the anywhere you point links to at within that silo is going to benefit the entire silo. Right? That's if you understand silo structure and how to interlink correctly properly within a silo, then there's no one page that should get any more links than any other because it doesn't matter. You could take the last post in in the silo and inject all your links there and it's going to flow up through every post in the silo and up to the top level page. So, you know, it really doesn't, it's not important as to which page gets the most links. If you've got your silo structure and internal linking done properly. I can tell him which page gets the most length. None of the pages on your website should get linked. None. Absolutely not. You should not be link building to your money site. That's what your SEO shield is for.

Now through your SEO shield, you can push into each one of your market level categories. Or you can push into the supporting post for your categories, which whichever way you decide to do it, and you can cycle that what I call a link building cycle, which will you change it up, sometimes you go into the pole sometimes into the category, maybe you'll go somewhere else where you know, tier one, and push through there. But everything should take place through that dry stack and G site and maybe even tier one branded because they can handle it. But if you get caught building to your website, a lot of bad things can happen. That guy we stay away from the top level domain for that reason, because we don't want to trigger any of those nasty little things that can pop up and get you in and kill everything that you've been trying to do so know the answer to that is none none on your website. Learn how to how to cycle your link building through the SEO shield how to add depth and breadth to that drive second Gsite and you're going to get much better results with protection to be correct.

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So the next question was, what do you think about? What do you think of this dummy silo for niche site? 1000 posts, for example, in the site all under the main domain, which is also the homepage, no categories, no tags, no sub folders, and the homepage links to all of the posts up to the last 1000 posts. Is this good for a silo? Now, for a couple reasons.

The number one is, well, if you were linking From the homepage, to all 1000 posts, first of all, that would be one hell of a menu, or one hell of a linked list. It would be kind of ugly for like user experience and everything. And number two is if any one of those individual posts link back to the homepage, which is really what you'd want to do anyways, that would be reciprocal link, it would kill the value of that silo. So my point is, I wouldn't do that. If I were going to if I were going to do it, first of all, I you know, having a one category website is fine, that's perfectly fine. But you don't want to link to all of the posts on the homepage. That would be ridiculous in my opinion. And I think it would be hard for users to navigate and I don't think it would be any good for SEO. So I think you're better off adding some sort of structure to the site navigation structure. If you were going to do something like that. That would be logical, but you would also want to make sure again, you understand how to properly interlink within a silo, which we cover in the mastermind will also be covered in heavy hitters club I'm sure or heavy hitter club excuse me, when that's available, which will be soon but we can't share our exact silos linking technique here on a free Hump Day hangout apologize.

You want to comment on that? Anybody before I move on? I thought I think that was fine. Okay.

Yeah, there's there's good ways to do that. If you're going to you can have a site all around one particular topic, but typically are one category. But typically, even with that one category, you're talking about 1000 posts.

You're you can probably segment those posts into subcategories right to make it a more easier to navigate and a more logical setup than to have 1000 posts all in one very, you know, I don't know how you I mean, I'm sure it can be done, but I'm just saying I think you'd be better off even having, you know, subcategories and such to make it more logical. I think you'd be better off that way. We'll come back to some of these other ones if we have time.

How Long Should You Wait After The New WordPress Page Is Published?

Yeah, okay. Hi, everyone. I'm using RSS syndication on my website. But my WordPress page has been disabled twice. So I think this is because my posting frequency is higher than normal blogs that can happen. So my question is, how long should I wait after the new WordPress page is published?

Well, it's, the first thing you need to do is make sure that you publish relevant content to the WordPress site. wordpress. com site when you get it in let that sit for a week or two. And the way that we build it at our, you know, our builders build them at the store is we, we, we find relevant content on another wordpress.com blog and post that we republish that with attribution. So we link over to the original source because now that's an internal link for WordPress. com. Does that make sense? That's why we do that. And we and it's a relevant article relevant to whatever the theme of that blog is now, right. And then we always recommend that you wait and give it like, you know, seven days, five to seven days, roughly before you start automating posts through RSS syndication. But then if you're going to when you start syndicating posts, if it's a high volume, frequency of publishing, then we always recommend that you start slow and you ramp up, which means like, you know, if you publish, let's say you publish, you know, five blog posts per day. I don't know what your frequency is, but we'll just use that as an example. You don't want to come out of the gate, publishing five blog posts a day to a day new WordPress site, even if it's been, you know, kind of season for a week or so, what you want to do is maybe start doing one post per day for a week or two, and then maybe you can increase it to two posts per day and then three and then four. And you do that slowly you build up so that WordPress, kind of, you know, wordpress.com, or whatever other blog sites kind of gain an understanding of the business and a lot of the site excuse me, and and allows it to, it tends to get terminated a lot less. You know, we've had, we've had projects that are I've had projects that I've worked on that had a high volume of publishing, but as long as you gradually increase to whatever your normal posting frequency is, it typically will will remain. But that said, it also depends on the type of posts that you're publishing. If the posts are spammy, if they contain a shit ton of outbound links, things like that, then you're you it's likely that they're going to get terminated anyways. So you just got to be careful. It's got be decent content, while my VA is for my the projects I work on, like we just use curated content because it's very nicely done content. We're linking to multiple sources, not just our own. So so for example, not all links on the blog, just come back to the money site. We use curated content. So every post has links to relevant third party content sources. And I think that makes a big difference too, which is why I have such a low suspension rate or termination rate for syndication network properties. So it's a matter of quality of content, the number of outbound links where those outbound links are pointing to and also the frequency of publishing, you can gradually build it up over time. Okay, it's a good question, though.

How long does it take to attain maturity? I can't tell you that because I don't know it. Like I said, if you just gradually increase, you should be okay. But your content does matter. Content matters, guys. You know, it does

Should You Use Similar Content In The GStacks As On The GSIte And The Money Site?

loft says a question about duplicate content, do I use the same content and the Gsite is in the G site as on the money site? So if I find the money site onto the G site, the content appears twice. And there is no problem with that. My question? Well, first of all, I'd love to get Marco's opinion on this. I don't, here's the thing on the G site, why even put content on the pages if you're going to embed the money site page, it will read the content of the embed, and that will become the content of the page. It'll even show up in the meta description in search. So for my projects, I don't put content on the pages.

Guys have to excuse me, I've got a call coming in. I don't know how to silence that right now.

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Okay, so yeah, so I don't actually run, put content on the page as well. Sometimes I do. It just depends on the page. But for the most part, if I'm embedding pages, it's going to be embedded pages. And that's it. The content is produced through the embed. You want to comment on that, Marco? Yeah, I don't understand that the iframe question. If you understand iframe, then what you're doing through the iframe is you're displaying your homepage on the G site. That's all that is the me so it's not a copy. And let's get away from duplicate content. There's no such thing as duplicate content. It's bullshit. It's a myth. It doesn't happen if it if there were such a thing as duplicate content, we set a time and again press releases would be they'd be out of work. They wouldn't they wouldn't work the it's it just doesn't make sense to say that there is duplicate content that could be a duplicate content penalty and all these other things that people say, which we have shown time and again, are not true. We showed it in the mastermind as a matter of fact, I asked Marco.

Marco: anything webinar, we showed it, there is no such thing as duplicate content. And so with that in mind, you can do whatever you want on on that T site. This is going to be relevant. It's relevant to whatever it is that you're doing. We use other people's content. Sometimes we use our own content, sometimes. It's just it just depends on what it is that we're trying to do.

Yeah. Okay, he says also, because the G site takes the schema from the iframe site, and now has the featured image of the iframe site in mobile search, even though that image does not appear anywhere on the G site, I thought you might like to know that and if you already do, maybe know a way to undo this. I, I don't know why you would want to undo it. Look, I don't care what you know, if something like that appeared happens, because my point is the search results are just more of my entity. Does that make sense? So like, and I've had, you know, people say, Well, you know, I don't my client doesn't like the G site appearing in the search results for you know, their keyword or for their brand name? Why would you rather a competitor's website be ranked there and you know, we make them look really good, they'll convert, I mean, you know, so anyway, my point is, as long as I'm taking up real estate on the first page with my entity assets, I don't care, you know, because it's pushing a competitor off the page period, end of story and if every one of those open those links open up to a branded entity asset that's going to lead back to my company with a company that I'm promoting for the project then I really don't care if something like that happens or which properties appear in search for example paper.li which is one of the the network properties in our syndication networks that for whatever reason is ranking super well right now for like brand searches. And when you click on it, it you know, if you've got your RSS feeding into the you know, newspaperly, a newspaper or whatever they call it, then you know, it's branded content on the paper profile. So like, it's not something I would typically push intentionally to the first page, but on a lot of projects I have right now, for whatever reason, paper dot Lee is ranking for the brand search, so I'm not going to go disable it or delete it because my client doesn't want paper at least showing up for their brand search. I just tell them, hey, look, that could have been your competitor, you know what I mean? So my point is, I don't know why that's an issue. I appreciate you bringing that to my attention. But honestly, it doesn't. It doesn't bother me to have that happen. Anybody want to comment on that?

Marco: No, no, no. I mean, it did. It doesn't make sense not to want as much to not to want to take up as much real estate as possible. Take it up, take it to take up as much as you can, if you're doing it through iframes. I mean, that's fine. It'll go to the to the client eventually. And if not, then it's reinforcing the entity and he clicks on that image just reinforces the entity. Yeah.

That's right. Its activity into the entity. That's correct. All right. Lauren says I want to order a seo shield? Can you explain how it works? I'm having a hard time understanding how it protects my website.

Yeah, we did the SEO, she would explain just go to our YouTube channel. In fact, I'll walk you through it. Let's go to youtube.com slash Semantic Mastery. Okay, go to our YouTube channel. See that search icon that's the search this channel feature. So we're going to click that there and we're going to type in SEO shield and right here is the holiday special Hump Day hangout Episode 267 where we went into the SEO shield right there. So just go use our channel search feature.

As I just showed you search for SEO shield holiday special Hump Day hangout SEO shield right there, 14 minutes 36 seconds long, all about specifically what the SEO shield is and how it works. Okay.

question though Thank you.

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Baby says the chat works but if you don't save the page link and bookmarks, it's hard to find the chat page. Okay guys, the chat page has been the same redirect URL since we started which is was an over five years ago. Semantic Mastery. com slash HD questions for stands for Hump Day questions. bookmarklet. Remember it committed to memory, semanticmastery.com/hdquestions. It's been the same URL for many many years. it redirects to this page right here but just remember HD questions, Hump Day questions, period Semantic mastery.com slash HD questions. It will always take you to this page right here. Okay. You don't have to sign up an opt in every time.

If you are not then I'm sorry because that that sucks.

Alright, next Are there any up sales on your to extra agency course I plan I plan to buy all the upsells but I wanted to know if there are any before Bye bye.

Yes, there are upsells there are one time offers and that kind of stuff. We wouldn't be a good we wouldn't be worth our weight.

We wouldn't be worth anything if we didn't have upsells man, this is internet marketing guys. So anyways, all right, we do have some time left so we can go back to some of those other questions. Anybody have anything they want to comment on before we do?

Oh, yeah, I just I wrote the comment on there but basically what you said I was like yeah, there's some awesome deals I was like that they you know, truly are one time offers we you know, want to make something cool. It's like Bradley said, you know, we're wouldn't be worth our weight if we didn't put in a good offer and funny but these are really really really really good ones. Anyways, that's awesome. Yeah, because a lot of the stuff that's offered throughout the sales funnel essentially is is also you know, we talk a lot about the in the two X ray agency course guys because they're all, you know, here's the thing and throughout the two extra agency course we point you to it

It's conceptual training. In other words, it's high level training, to point you in the right direction to do these things. If you want to learn more about the specific methods of how they work, go buy this training course points you to the correct training course. But the whole point of Double Your Agency guys, is not to encumber you or bog you down with more training in more shit you have to learn and then either do yourself, God forbid or hire somebody out and train them to do it for you, which is a better option. But if you want to Double Your Agency, it's go by done for you services that are already set, the team is in place, the met the training, the management, the quality control, all of that is in place and then you just mark it up and sell right and manage projects for your your clients. That's how you Double Your Agency, not by getting bogged down and training. And I'm not telling you don't go by our training. That would be stupid. But I'm saying that if you really want to grow your agency, I would focus and I recommend focusing on using third party fulfillment providers like MGYB to do the work, and you need to focus on prospecting and sales and learning how to manage camp projects, essentially, project management, because then that's how you can scale your agency without getting bogged down in the day to the daily grind and having to do all the work. And that's so so that's what we do. And to extra agency we talk about concepts at a high level, there's a lot of actionable plans. But we tell you, if you want to learn more about the specific tactic or method, go by the training course. But the better option is just go buy it done for you at mg y B, and move on to the next module so that you can grow your business does that make sense? Any comments on that guys? Yeah, man, cuz. Right. So it's, it's what we do. If you guys want to know how I got results for the land solutions, network case study, I went and I got the prospects from MTV, and they were built out the tier one branded the ad ID, the drive second g site, you can go in and starts and start breaking it down and you can see it all there. I worked on the entity just like I recommend everything is that we guys, we don't do anything different than what we give you. This is why it's ridiculous. If you guys want and go and try other things, you want to change it up and you don't want this to happen. You don't want that to happen. You want to see results. This is how we do it. Exactly how we're showing you the SEO power shield, which seems like it's something new it isn't. It's simply bringing all of these different things that these pieces that we've been mentioned the syndication network, which I would never do anything without the the @ID now the and the drive seconds, guys, it's my training by August of 2015. It was released, it's working better today than it was when it was released. And so why wouldn't I use my own training my own methods, methods that I use them to train VA that are now in MGYB working for us. Why wouldn't I do it? Why would I go and try something else? I do tests right to see whether what other people say is is true, whether it's working, how it works. And I just find that my stuff done the way that I do it works and works like crazy. It works.

I mean, I can't say how well it works. You see, you're seeing Bradley get results, you see mega results, Rob talks about the results that he gets. And if you're in our mastermind, you know what results our mastermind members are getting. And so I don't I don't know what else to tell you, other than this thing that we call the SEO shield is what we use not only to protect ourselves from Google, but also to enhance our entity and to enhance our footprint. So Google, look, this is me, this is who I am. And all of these things are also extensions of my brand. And what's happening right now in search engines is that brands are getting rewarded. Yes. If you're not do if you're not doing entity SEO, you're already in trouble. So you even before you start, you're in trouble. I agree with that. And I just want to show like, for example, this is, you know, I, because of the 2xyouragency training, I actually wasn't doing a lot of marketing for prospecting for Tree Service clients for my own agency. Because I've been really focused a lot on the last several months on my my real estate business. However, some of the marketing that I had put, you know, content that I produced two years ago, for whatever reason is producing a lot of inbound leads for my agency. So Tree Service contractors contacting me and over the last couple of months, asking me to quote them, you know, for service, SEO services and lead generation and such. And so, as part of the two extra agency training, I said, you know, it's silly for me to be doing this training and not also adding to my own agency marketing and stuff to bring clients in which I

Again, I wasn't originally planning on growing my agency but I didn't feel hypocritical not actively trying to grow my agency throughout the two extra agency training. So why not I'm going to grow my agency. So just a couple little things that I've been doing recently to get better results and so for example, Tree Service SEO, I haven't even done any SEO to this except for one, press release one press release. And I had a page on my site right here that for the last two or three years or however long it might show what the publishing date was. Okay, so for the last year it was when I published this page this posting guys looked at so awful, I haven't my websites, a one page website. And anyways, I haven't added any images to this. haven't done any outbound linking or any internal link. It's a one page website. There's nothing to link to but the homepage, but all I did was I had an article written I didn't write this I had it written and I there was a this this post was nothing other than this infographic for the last year until last week.

When I had this article written, and I just went in and published this article, it's about 1500 words about SEO. And that's for Tree Search. It's optimized for Tree Service SEO. And that was it. And I haven't done anything to this page. There's no theme mirroring. This has not been built into, by the way, I don't even have a theme mirrored Dr. Stack and G site because there is no content. There's no silo structure to my my agency website. It's a single page other than this post. It's literally a single page website. There's no content, there's no silos. There's none of that. The Dr. stack that has been ranking since August or may Excuse me, may of 2015. So going on five years, the SEO Virginia, Virginia SEO SEO agency Virginia, it's producing number one maps ranking for local IPS, number one Google Site ranking. And if I open that up, it's interesting but when taking a look at my drive stack because I built this from scratch when I was first turned on to the RYS Academy methods by Marco and I built I only built one set of files. That's it, like I was I was just in the account, the Google account where the owner account for this drive stack that I built, which was under different gmail account for whatever reason, I was just in there over the weekend. And all I've got guys are the files that are embedded right here. That's it. There is nothing else to this drive stack. And it's got me ranked number one for SEO, Virginia, Virginia, SEO, SEO agency, Virginia, blah, blah, blah, for five years, over and above all the other SEO agencies in the state of Virginia. And it's just a matter of like six drive stack files. That's it. There's no folders, there's no silo structure. My point in telling you all of this is because imagine and again, this page, this one page here, which was nothing other than an infographic for the last year, all I did was add content to it, which hasn't even been optimized like I haven't gone through and finished optimizing the content, adding images and all tags, all of that stuff.

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Look at this guys, out of all the Tree Service SEO agencies out there who are paying for ads and everything else. on page one, what position seven with no SEO or just one, press release. So you can imagine if I go in and feed mirror that page onto this G site, build some drive stack files, a folder around Tree Service, SEO and files that are all pointing to that page, run a few links to it, guys. There's no question I should be able to pop to the number one position for that keyword. Right? So anyways, I'm just showing work. You know, we don't just tell you to do things because we tell you to do it. We practice what we preach and it works. So okay, any comments on that before I try to answer a few more of these? Anybody know?

norian says It can't be that easy with all the different SEO tactics out there. Okay. You're right. It doesn't work. Laurens. Right. Yeah, we're showing you it works, but you're right. It doesn't work. It can't be that easy. Okay. Well, I like I mean, if you want to make overcomplicate it, that's fine. You know, continue over complicated. But, uh, you know, It is that easy. It's just a matter of how much you push into the entity. That's, that's what how you overcome competition right now. All right, so I understand it. No. I see you, Lawrence. And I hear you know, it's not easy. It's simple. We keep it so right. Yeah, we keep it simple. We've developed a method that has withstood the test of time, and every single update that has been thrown at the SEO world for the past five plus years. So no, it can't be that easy. It isn't easy. It doesn't involve effort or work. It's just easy. Simple is different because we focus on web principles that everyone that everyone has to follow, including Google. So focusing on those and focusing on the map is what allows us to simplify our tactics to the point where we can get results this way.

So easy as easy as and simple are different in this case. So one thing and I've got I know we can answer this number for right here. So I just want to say one more thing about this. So in the mastermind, guys, I have a couple of projects that I'm starting. We got a mastermind webinar tomorrow, my mat, the format has changed. We don't talk about that enough at the beginning of Hump Day Hangouts, guys, we need to do that coming weeks. We recently changed the format to where each one of us now is producing our own mastermind webinar. So if you're in the mastermind, that's enormous amount of value because before it was mainly Marco and i doing the webinars every two weeks we would do a mastermind webinar, which would often go to two and a half, sometimes even three hours. But we it was heavily SEO based and it was mostly Marco and I are doing the training and answering questions. But we've we've changed it since the 2xyouragency juicy stuff. Now all of us have different skills, Semantic Mastery mastermind, partners, right? My partners, we all have different sets of skills, they all overlap for sure, we all have different sets of skills, we want to be able to provide you guys with as much actionable information as possible. So each one of us now are hosting our own separate webinars. So you can come and plug into the ones that are the most relevant to you and your business at what at any given time, or plug into all of them if you want. So one of the things that I'm going to be covering and I'm gonna announce this tomorrow, kind of like reveal the plan and everything is I've got a new a whole new tree service project that I'm starting. And part of the agreement I made with the contractor just this week, in fact was that I could use his project as a case study within my teach with as a training opportunity. And he agreed and I'm giving him a you know, a substantial discount on my my normal fees for a Tree Service contractor to be able to use this. So I'm going to be taking this exact thing that we're talking about, right so, create the entity build the SEO shield, start the content marketing link building and embeds through ngi be driving relevant traffic into the entity using Google ads, very inexpensive display and or YouTube ads. That's it. That's the process. That's it. And we're going to take that project. And I'm going to make it a case study that I'm going to be sharing in the mastermind over the next month or a couple of months while I'm building it out to four service area business with a wide surface area to show how we can absolutely get results, no questions asked, by just doing exactly what we talked about. And to at your agency here and everywhere that you guys can hear us, right, which is that that simple. It's not easy. There's a lot of work involved. But the easiest way to make it. The way to make it easy, is don't do the damn work. Just buy the components, put them manage the project, buy the components, stack them or put them in the you know, build them in the order that we tell you to do. And then just power them up and that and produce good content. That's a big part of it. That's it. You do that and then no question you will get results.

So, all right, we got about three minutes. I'm gonna roll through these last couple real quick.

What Is The Use Of The Multiple Tier 1 Rings?

He says what is the use of the multiple tier one rings? We don't recommend multiple tier one rings except and only four YouTube channels. Okay. And I've said that a million times. I can't assume that you've you've been now all of them. But yeah, I don't I don't one tier one ring for a blog syndication only branded tier one right? That's it. Now you can use multiple tiers, right? So you can use two tier networks or three tier networks whatever we'll we will build two tier networks for you at MGYB. But as we've said, and again, you can go to our YouTube channel and find this you can go to support dot Semantic Mastery. com and look at our knowledge base under syndication Academy and it'll talk there's several frequently asked questions there where I specifically go into depth into detail as to why if you're going to use two tier or multi tier networks for blog syndication how to set it up correctly, which is to inject third relevant related RSS feeds into the second tier. Okay. And again just go to support.semanticmastery.com. Syndication Academy knowledge base articles and there's several lessons in there about that. But um, so yeah, so only one branded syndication ring, tier one syndication ring for blogs, if you want to use multi tier networks you can, but you have to be aware of how to set that up correctly, which again, I just pointed you to the resources for that.

Also, if there could be more tier one rings, what should they be personas? No, they wouldn't be tier one rings for blog syndication if you want to use multiple rings again, they should be second or second tier and beyond. And they should be persona-based or topical based like theme based but not branded. Does that make sense? also should you do multiple tier one on YouTube channel only or is it allowed websites? No, no. For YouTube channels, you can stack as many tier one networks as you want. They could be branded. Well, you should only have one branded ring period. But the rest of them can be persona based, theme based. You know, whatever you want, it's fine for YouTube. It's no issue. It's only for blog, blog syndication.

I think we're about done. How much money will be needed for a complete project like that? How much do you charge? I'm not sure what you're asking who you're asking about charging. But for a complete project. Again, you guys can just go to MGYB and price it out. Right? So like an SEO power shield, go look at the pricing. That's component number one, right then component number two would be you know, content marketing and such which ipvanish to do that, but component number three would be the link building and embed gigs and determine what what size link building or embed package you need is going to depend on the competition. Competition is going to dictate the volume of links needed and the frequency with which you need to do that build them. Does that make sense?

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So you can kind of go through and just kind of price it out that way. And, you know, I recommend 100% markup at the minimum for charging clients. So if you go to MGYB and kind of just map out what your costs are going to be, and then mark it up 100% minimum, that's what you should charge your clients for setup. And if like, for example, for monthly ongoing monthly link building gigs, if you know, a medium competition package is going to be what you need for your particular industry might not be what I found for a lot of my projects is, I go heavy up front when I start the project with link building and embeds once I achieve the desired results that I typically cycle through the low competition, link building and embed gig packages, but they repeat like in other words, they recur on monthly basis and that's just to maintain but it may be different for your niche. I can't, I can't tell you what to how to develop out your your plan. You need to do that depending on your project, yor market keywords competition level, that kind of thing. Okay.

All right. Anybody want to comment on that? I'm about to wrap it up.

No, it just be it's all set up. It ends up being Everything is there SEO shield is there. That's what you need to get started. That's it. Go join 2x Your Agency go through the 2xyour results training. We're in week three of four for that next week will be the last week of that and we're going to get into two extra business which is going to be about how to scale your operations and grow. So we'll see some of you and mastermind tomorrow. Bye, everybody. Thanks. Bye, everyone.

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