Adam: Hey, all right. It's good to know [inaudible 00:00:08]. Welcome, everybody. Welcome to Hump Day Hangouts. This is episode 164. It is two days past Christmas, and we are going strong. I got my beanie on. I'm trying not to freeze to death, but I also wanted to model the new Semantic Mastery shirts that literally just came in. I think we're going to have a little giveaway cooked up here in a minute for you, but we'll get back to that after we say hi to everybody real quick. Starting on the left, well he just disappeared, so we're not going to say hi to Chris. We're going to go to Hernan. How's it going, man?
Hernan: Hey guys. Hey everyone. I hope you had a really good Christmas. Happy holidays, and really excited to be here.
Adam: Awesome. Marco, how you doing?
Marco: What's up man? Hope everyone had a wonderful holiday. For those who don't celebrate Christmas, I hope you had a wonderful time anyway, or just as well how everyone take it, I mean it in the best way. By the way, it's warm and sunny in Costa Rica, and I'm loving the weather.
Adam: Outstanding. I'll have to post a picture, I just came back from the mountains. We got like four feet of snow in the last 48 hours. It was nuts, but lots of fun. Bradley, how you doing?
Bradley: I'm good, man, happy to be here. I had a quiet Christmas because my daughter's with her mother this year. We alternate holidays. It's not a big deal, I had her last Christmas and I'll have her for New Years, but it was rather quiet. I ended up working. I worked on Christmas Eve for like five or six hours, and I worked on Christmas Day for like four hours. Got caught up on some stuff, though, but not near as much as I hoped to. This week is uber crazy for me, trying to get a shit ton of stuff done. Preparing for 2018, we got a lot coming up in 2018, especially for the master … Well, for just all our companies, to be honest with you, but Mastermind especially. That's really what I'm trying to do is a race to get prepared to start all that stuff.
Glad to be here. We got only an hour today, instead of the two-hour marathon we had last week. Looking forward to answering some questions.
Adam: Cool. Good deal. Chris hopped back on. Chris, how are you doing?
Chris: Yeah. Doing good, glad to be here as well, like everybody else. I'm back in Vietnam for like two weeks. Then it's back to the slopes.
Adam: Awesome, sounds good. Real quick, I wanted to say too, if you waited to try out the Mastermind, the one dollar trial we had going on, there was a one dollar, seven day trial, and on top of that you get to talk to one of the co-founders of Semantic Mastery, have a 30 minute consulting session. That is gone. Sorry about that if you didn't make it, but that was up for almost a week, so we ran out. All the spots have been filled. We might do it again in the future. This was just something we wanted to do over the holidays and see how it works out for people and give you some one on one time. I guess stay tuned is the best we can say for now. Then we're looking forward to working with the new Mastermind members, like Bradley said, with all the stuff coming up in 2018.
Hernan: Yeah, if I may add, I just wanted to thank you guys for the amazing response that we had. It was amazing. We have been having for the past week, with Christmas and everything in between and with the upcoming new year, but we have been managing to have amazing conversations with people. I'm really looking forward to working with all of you guys on the Mastermind. I think that was one of the best … I think we had a great response, honestly, and we had to cut it short because otherwise we would be overflown with calls and what not. I think that we have been having amazing conversations. I, personally, have been and I know Bradley too, and it just proves the point of the quality of people that's getting into the Mastermind, which is mind-blowing. They're super talented people, people that are moving forward super quick. I am really pumped, actually, for what's coming on 2018 for the Mastermind.
Bradley: I'm sorry, real quick, Adam. However, some of you guys I've reached out to on multiple occasions now to schedule your 30-minute call and have not received a reply. After I've sent out two or three emails, I'm done. I don't do it anymore. Either check your email box if you signed up for the Mastermind trial, check your email because I have been emailing people trying to get set up. I've had multiple calls that have been really good. I just got off one literally 15 minutes ago with Kelly, which by the way, Kelly, if you're watching, it was a great call. I really appreciated your time today.
That said, I've had some really good calls. As Hernan said, it's interesting to hear some of the very unique business models that some of you guys have. I'm anxious to hear how you apply what we teach if you stay in the Mastermind to your own businesses, and whether it was effective or not, and if so, how? You know what I mean? I think that's really interesting. It can make us better as teachers, as instructors, or whatever, mentors I guess you can call us. If we know how to apply our methods to all different types business models instead of just the standard or typical business models that we are normally exposed to in this industry.
Anyways, I just wanted to say, some of the calls I've had have been amazing. Some of you guys have been ignoring my emails, or maybe they're going to spam or something, but go check it because if I've sent out two or three, I'm not going to send out another. All right? Adam, are you going to say something? I'm sorry.
Adam: Yeah, no worries. I just wanted to say before I hand things over to Marco, he's got some information we definitely want to share with people. We talked about it last week. I know we got new people watching every week. I just want to say if you're new to Semantic Mastery, check out the battle plan, the SEO blueprint. I'm going to pop a link on the page. We've got a coupon code for you, so you can grab that dirt cheap, some killer information in there. If you haven't yet, go to searchbase.com, and sign up. Get your free account there for [inaudible 00:05:48] services, got some free tools as well.
Then, the support.semanticmastery.com is a very important place where we put questions we get asked a lot. We love it if you ask questions on here, even if it's a repeat that's fine. We're going to answer it. If you don't want to wait, and you're not sure if maybe it's been asked before, you can go to support.semanticmastery.com, check it out, and we got a database full of answers that we pop in there that are maybe lengthy or that come up a lot, and we have charts and diagrams, things like that, to help you.
Marco, if you want to fill people in a little bit, I know we posted about what we're doing and what you've been working, setting up, and we talked about it, but do you want to fill people in again just in case they haven't heard?
Marco: Yeah. I posted on Facebook. If you go to my page Marco [Benevetiz 00:06:35] unfiltered, the post is there and the link is there. Basically, it's just simply our initiative. We were calling it subs, and it's supplies, uniforms, and books for kids. For every $50 that's donated, one kid gets to go to school for the entire 2018 school year with full supplies, books, uniforms, and everything that they need. We're not asking everyone to donate 100 bucks. We're asking you to donate whatever you can. I know Semantic Mastery has pledged $1,000. One of our partners has already donated $1,000. I'm matching the $1,000 donation.
Our goal is 10K. I'm hoping we beat the 10K, so that we can send the 100 kids. If we go over $1,000, whatever it needs to take us to 15, I will make it up. If we exceed 15, whatever it needs to take it up to 20, I will make up the difference. I don't mind. I love giving to these causes. I'm going to pop in the link so that people can go and watch the video and decide whether they want to donate. It's a great cause. We're making sure that over 90 cents of every dollar go to the children. Of course, we have to pay fees and a whole bunch of other things, but anything that's left after fees or whatever, which is over 90 cents of every dollar, it goes to kids. It doesn't go to anybody else because we have a ton of volunteers that are doing the work. They're doing it for free. They're just giving their time. Go, watch the video because it explains it in more detail what it's all about and why we decided to do it. I'm going to pop in the link at the top for people who want to go.
By the way, anyone donating $1,000 will get … I changed it. I was going to give them an hour of my time. I'm going to give them two hours of my time. Anybody that donates $1,000, that matches Semantic Mastery, what we're pledging, will get two hours of my time, and we can discuss whatever it is that you want, whatever problems you're having. You're going to get my consultation call for your donation.
Should you decide to donate $5,000, what I'm going to do is, I'm going to give you 10 hours of my time. We're going to take one of your projects from start to finish. We're going to rank it. We're going to get everything going, so that you can go ahead and whether it's a client that you just need to rank and you haven't been able to, or some project it is that you've been meaning to get off the ground but haven't been able to, whatever it is, I will give you 10 hours of my time. We'll schedule it. Anyone who has done a consultation with me will tell you whether it's worth it or not. If any of you guys listening who have gotten a consultation from me, please chime in and let everyone know whether it's worth it or not.
It all goes to charity, so I don't mind giving my time if you guys are willing to give to this cause. There you go.
Adam: Awesome. That's awesome, Marco.
Adam: Yeah. Nothing to say on top of that. That's a hell of a deal [crosstalk 00:10:10]
Bradley: How do you follow that?
Adam: Yeah. The only thing I would say if you're giving, if you want to give, or you know someone, please help us. If you can share it, pop it on Facebook or Twitter, or whatever your preferred method is. Like Marco said, this is truly something where the vast majority, this is going directly to the kids. There's not a lot of overhead. We'd like to really generate as much revenue for the charity as we can to really get this going. Please, share the word if you can.
Marco: Just so you know, the page, I removed all the cookies, all tracking, no one's being tracked, no one's going to get chased all over the web with the page. No, no. Everything's taken out. You go there, you watch the video, and you're not going to get followed throughout the web. Make sure that if you decide to share it, that everyone knows what's going on. Please spread the word, get people to donate, and these kids need it, man, they need it. I can't tell you anything more than that. They need it.
Adam: Cool. Sounds good. All right, you guys ready to get started? Does anybody else have anything we need to go over?
Bradley: Last thing. Go to bradleybenner.com and subscribe. I haven't done any videos in like two weeks, but I've got like five videos for the YouTube channel for the Mindset Mastery series that I need to record. I've got multiple topics that I'm want to record videos on, I just haven't had the time. I have been doing my daily emails every day, guys. The email list, I think I've got 32 emails in there, Monday through Friday, except on holidays, obviously, but I've been writing a new email every day. It's just stuff that I have been studying and learning. It's a way to really … It's like journaling. I'm journaling but in email format, so it can benefit others besides just me. Some of you may not find it beneficial at all, but some of you may. I've gotten some really, really good comments from some people. In fact, since the last week when we did the Hump Day Hangout, I had like 30 new subscribers, which is pretty good, because again, the only place that this is being presented is on basically Hump Day Hangouts when I announce it here, guys. I'm not driving traffic to an offer or anything like that.
Anyways, I would encourage you to go check it out. I'm putting a lot of work into it, guys. It's just something I'm doing, it's free, it's not going to cost you anything. It's just because I want to do it, and it's helping me. I hope that it can help some of you. Go check it out, bradleybenner.com, subscribe. If you don't like the emails, just unsubscribe. That's it.
All right, with that said, I'm going to grab the screen guys, and we'll get right into it.
Adam: Sounds good.
Bradley: All right. Marco, yeah, there's the link by the way. I think you posted it again, right?
Bradley: We got it on here twice. Okay, cool.
Marco: I also [inaudible 00:13:02] posted it at the beginning.
Is It Better To Create Subdomains Instead Of Individual Domains When Managing A Huge SEO Project?
Bradley: All right. [Shivga 00:13:10], I'm so sorry, dude. One of these days I'm going to have to talk to you so you can help me learn how to pronounce your name. Hey guys, [crosstalk 00:13:18]-
Hernan: Sorry, we had a really good conversation with Shivga the other day, last week. Yeah. We've had a really, really good conversation about it, so I appreciate it.
I'm leaning towards number two because I'm a little afraid of future changes that could take down such a large account, but what are your thoughts? Thank you.
No, I would absolutely go with sub-domains. I would so that specifically because, look, I don't work for Google. None of us do. We really can't predict the future. For Google to come in and penalize … See, if you got your root domain penalized, it would absolutely affect the 25 sub-domains. If you got an individual sub-domain penalized, then it wouldn't affect the others.
The problem with 25 separate websites is, in my opinion, is, none of them are going to benefit from each other. Does that make sense? I mean, there are some ways you can hack into some benefits. I know I've got several Lead Gen stuff that I've got some of them with roughly 15 locations. I know you're not supposed to do this, but I've done it and it works. That's to link at random from one location site to another. I just use in footer links. I know people say don't use site links and footer links and that kind of stuff, but I've done it and it works. At least, it's worked on some of the projects that I've done. I always do them on sub-domains.
You can accomplish the same thing with doing separate word press websites, but the benefit of using sub-domains is that you are building the overall authority of the root domain with each subsequent sub-domain that you add. Each additional sub-domain or location that you add, you're going to end up building … You don't necessarily need a separate syndication network for each, but you are going to have separate citations for each. You are going to have separate Google my business verified listings for each. You are going to have potentially separate Google Drive stacks, or at least specific folders for each location. Likely, you're going to be doing separate press releases for each location.
My point is, that by doing all that work to each individual location/sub-domain site, you're going to end up building the overall authority of the rooted domain, which means that each new location that you add, is going to instantly be given a boost because it's basically benefiting from all the authority of the root domain, and you're going to get better results a lot quicker. The more that you add, the more authority that accumulates. Its accumulative effect that really starts to occur.
I found that to be the case with a lot of the Lead Gen stuff I've done where I've got multiple locations. The more and more sites I add, the easier it is to add the sites. Again, I would recommend that you go with the sub-domain route. The idea here is to keep your root domain incredibly clean, so don't use your root domain for anything spammy at all. You could use the root for the blog, and just make sure that you're doing the best practices that we teach, which would be a branded syndication network for the root. You can do all of your blogging from the root domain, and actually blog to your 25 sub-domains from the root. That's something else I would recommend doing. When you have multiple locations like that all under one brand if you have separate sub-domains, I don't recommend doing separate blogs and separate syndication networks for each location, unless it's required. What I mean by that is, what I try to do is do all my blogging from the root. Even if I got 10 sub-domain sites, I don't care. I try to do all of my blogging from the root domain and use the root domain RSS feed as my trigger point for the branded syndication network. It's just one syndication network.
Then what I do is, over the course of a few months as I am continuously publishing content to the blog, I start tracking the results of the individual location sites. Some sites are going to respond really well to the blog. Other sites, obviously in more competitive areas, or where the competition is higher, they're not going to respond quite as well from using the blog on the root like that.
In those cases, then it makes sense to create a branded location-specific network for that specific site. Then blogging directly from that location site to that location-specific syndication network. Then you get a little bit of the benefit from the root domain blogging about that location, as well as its own individual or specific location syndication network so that you end up with basically you can power it up from two different locations. That seems to be really, really effective.
Just keep that in mind, guys. One of the things that you can do, [Shidga 00:18:23], I'm sorry that's difficult for me to pronounce, is on your root domain is you create categories for each one of your location sites, so that when you're blogging from your root domain, you just place the posts in the appropriate category, which is essentially the location category. You can build up a ton of relevance that way and it makes your root domain incredibly strong so whenever you add a new sub-domain or new location, it's going to instantly benefit from all of that accumulative authority.
That's my take on it. I'd like to hear the opinions of some of you guys. What do you think?
Chris:Yeah. He's in RYS Academy, excuse me. RYS Reloaded, and he's a really active member. Just post in there because I have something that really kills for something like this. Especially you're going to have the 25 sub-domains and you're going to have separate maps for each one, or excuse me, separate GMBs. You could totally just crush this and your competition won't even know what happened. I mean, just three pack, and organic, organic and three pack, just whatever. It's going to be a mix and it's going to be a big, happy ranking party. Contact me in RYS Reloaded. If you don't want to give away your niche or URL, you can just give me a private message. All my guys in RYS Reloaded, they get a half hour with me whenever they feel that they're ready for it. This would be the perfect time for you to take advantage of your half hour, Shivga.
Adam: Real quick too. I forgot one thing. When we were doing announcements, best question today is going to get a free T-shirt. That's the thing today. Last chance to get a T-shirt in 2017. We'll ship one of these for you for free. Marco, can you pick the best question today and we'll announce it at the end?
Marco: Sounds good.
Adam: All right. Cool.
How Do You Determine Which Press Release (PR) Will Be Purged In 180 Days By Serp Space?
Yeah, Andy. As far as I know, it's just a manual process. We have our distribution site list. I had one of my VAs go through and identify all the locations of each one of those distribution sites. In other words, where the site is located physically, at least as far as the company address, the corporate address. I did that specifically just so I could identify the local pickups whenever I do press releases for lead gen or local clients, I could try to identify … Just go look at the list and say okay, they're located in this city. What's the closest website, basically news affiliate site, to this location?
I talk about this a lot, but one of the distribution points in our Serp Space press release service is NBC 12, which NBC 12 is the Richmond, Virginia NBC affiliate. Richmond is the capital of the state of Virginia. The vast majority of my clients and my lead gen properties are all based in Virginia. When I do press releases submitted through our standard press release service, not the press release plus service but the standard press release service, NBC 12 being one of the distribution points, that ends up ranking really, really well because again, it makes sense because it's the Richmond, Virginia NBC affiliate and that's the capital of Virginia. It makes sense that those PRs rank really, really well.
Now, as far as purging, I know what I said. It's going to vary depending on site, Andy. It's not always 180 days. In fact, that NBC 12 site I was just talking about is more like 60 days, which sucks, because it's a great pickup and it works really well to rank, especially for Virginia terms, but within 60 days it's purged. I found out the hard way.
In fact, I mentioned this, I think, I don't know if I talked about it on Hump Day Hangouts or what, but the press release method, now that I've been doing that for five or six months and I've tested it across multiple properties, several different industries, and I've been able to achieve results damn near every time using the same method.
What happened was recently, within the last three or four weeks, I've noticed a lot of the stuff that I had started doing this method with had started to slip in the maps pack, their maps ranking started to slip. I started going back and researching, and that's exactly what happened is a lot of these PRs now that were originally published, that were all part of a stack, have now been purged.
The short answer is I don't know. Each platform is going to be different. NBC12 is, I think, 60 days. Digital Journal, I think that stays published, but I'm not 100% sure. Here's the workaround. Without having to go try to figure all that stuff out, which would be an enormous amount of work, number one. Number two, it would require you to have to go back in as part of the PR stacks and swap out target URLs. I talked about using a redirect in your press releases when you're doing a stack. When you're linking from one press release to another, use a redirect URL in the press release. Instead of linking directly to the press release that you're trying to boost, use a redirect URL, a domain that you have control over, just use the pretty links plugin, guys, or any sort of 301 redirect plugin. It doesn't matter. Create a redirect. That way, if the original PR that you're trying to boost ends up being purged, you can just swap the destination out in the PR number two, or any of them further down in the stack, further downline in the stack, if that makes sense, so that you can still recapture that juice, that link equity that's flowing through that PR. That's number one, one way to do it.
Keep in mind, that's still an enormous amount of work because you still have to go, especially if you're doing five, six PRs in a row, you've got to try to keep track of all that stuff. That's what I was doing, and I found that as become to cumbersome. If you're just doing it for one or two projects, it's fine. When you start to do this across multiple projects, then you end up … It becomes a management nightmare. I found that to be the case over the last several, since I've been doing so much of this over the last few months.
The work around, Andy, this is what I found to be the best. For instance, one of the sites that we … I'm going to be honest. Our distribution network for our press release service is Press Advantage. We use the Press Advantage distribution network as part of Serp Space. I love it. It's great. It only syndicates to between 200 to 250 sites. It's on the lower end of a number of pickups. However, the Press Advantage domain is really, really strong, and the press releases that get published, when it gets pushed through that distribution network, you get one of them is published on the Press Advantage domain. That domain is a powerful domain. Those don't purge, and the press releases are formatted really, really nice. They look nice, as opposed to most of the other news affiliate sites, the press releases look like garbage. They look shitty. There's a ton of ads on them. The pages load slow plus all that other crap. They purge, which sucks, because you end up doing work that you lose a few weeks, or excuse me, a few months down the road.
My point is, what I've been doing, and it's funny but one of our … Muhammad, who's got a question coming up here. He's been active every single week. I had a phone chat with him because he took us up on the one dollar trial. Anyways, in the Facebook group, he asked about that specifically. We just had a nice long thread about it. I recommended to him the same thing. For what I'm doing, Andy, for all of my first PRs, the tier one press release that is the start of the stack, the stack heading so to speak, I'm using the Press Advantage distribution network for that. Then I go get the press release published on that domain, and use that as my target URL as the stack. Does that make sense?
It's very, very powerful. It doesn't purge, and it looks nice, which means visitors are more likely to convert from that page than they are from one of those crappy looking press releases on the news affiliates sites. I know that was a long-winded answer, but it's a great question. It's something, like I said you guys, I've been real transparent about this is a method that I've been testing and developing over the last several months. It's just an experiment, just like everything we do, we experiment and then try to share the results.
I found that although effective doing the stack method, unless you know which PRs don't purge, and you use those as your stack points, then you end up creating a lot of additional work down the road. I don't like rework, guys. I like to try to be efficient. I like to try to set shit up one time and benefit from it for months or years to come. Does that make sense?
The short answer, after giving you that real long answer is, I recommend that you identify some of the distribution sites that don't purge, particularly ones that look good, like I mentioned, the Serp Space. Not the press release plus service, but the first one press releases. We use the Press Advantage distribution network. It's very powerful for exactly the reasons that I just mentioned. Then what I'll do is start using the press release plus service, which syndicates to 450 sites, has the maps embeds and video embeds. I use that as part of the stack, so down line. Then I'm also using Press Cable. I'm using Press Cable, quite a bit, to be honest with you.
All of those are really good distribution services, but you just got to select which ones you're going to use as your stack points, so that you don't create a shit ton of work down the road. Great question, though, Andy. I'm going to plus one that.
By the way, the video email course that I talked about last week, guys. I think we're going to try to get that ready and out to our list. We're not doing some big super launch. It's probably just going to be an internal thing to all you guys that are subscribed. We're going to try to get that done by the end of January, I hope.
Then I think I'm going to probably do the press release course, have that available sometime in February. Just keep that in mind, guys. I appreciate you guys. Andy, you got going out and trying to figure all this stuff out on your own, that's awesome. I love the initiative. You're ambitious. That's great. Keep it up, man. That's how we learn how to do shit, exactly what you're doing, just testing. Okay?
How Do You Rectify A Press Release That Has Already Been Submitted To Serp Space?
That's one of the problems with press releases. It's not really a problem, you just have to be aware of that ahead of time. You have to check, double check and triple check before approving a press release, or when you go to submit your data via the order form, just always double check and triple check before hitting the submission button to make sure everything's spelled correctly. You don't have any punctuation or spelling errors, or anything like that, because that can effect NAP. All right?
Okay. Also, checked with Google News and cannot find any of the PR. That's okay. Don't worry about it. For example, I just went through that diatribe about Press Advantage, it's not a Google News site. In other words, that domain does not get indexed in Google News. It doesn't matter. It doesn't matter at all. I still use that as the starting point for stacks now because it remains published, and it's a powerful domain, and it ends up ranking really well too. Even though it's not in Google News, don't worry about it.
I mean, remember, for my use of press releases, I'm not really looking to target people that are searching Google News. I'm looking to target people that are searching universal Google search, just standard Google.com search. I don't really care whether it's in … I know originally when I started this method one of the things I mentioned always started the stack with one that is in Google News, but I've since changed that. My opinion has changed. That's not necessary. Okay? Another good question, though, Andy.
Is There Any Reasons An Optimized (Branded) Remodeling Contractor Video Wouldn't Lead To High SERPs?
David's up. He says, I may not make it to Hump Day Hangouts, but hopefully you'll answer the following. Are there indications that Google search doesn't or won't return page one results for certain keyword niches, in particular … Well, there's always a page one result for certain keywords. I mean, it doesn't start on page two, so I'm not sure what you mean.
If the company's brand name, the company name, is a keyword, which happens, guys. I mean, when I first started doing lead gen stuff years ago, I would create all my pseudo, my pseudo businesses, and I'm doing air quotes, as the most obvious name period, like I would just say Colepepper Tree Service. I'll say that. I live in Colepepper. I would call it, or Colepepper Plumbers. You know what I mean? Think about that.
If that's the brand name, then yeah, because basically, your brand name is a keyword search, that means it's likely going to be difficult to rank, especially in major metropolitan areas. Broad type keywords are difficult to rank videos for where there's a lot of competition.
Now, a brand name search, if you're optimizing the video for the brand name of the company, and it's not some generic keyword brand name, then it should rank well. Again, it should rank well. You're talking about a YouTube video, so as far as, I found that when you optimize for the brand name of a company, you can typically rank for that, unless of course if your brand name is essentially a keyword, in which case then you're going to have trouble. Does that make sense? I'm not sure if … Does anybody else have another explanation for that?
Chris:No, it makes perfect sense. Google filters certain niches. We did a test for payday loan, and we ranked the video on the first page, and it disappeared within 30 seconds. That's how quick the filter is on that, the algorithm. That's how quickly it gets removed from searches. Although it got to the first page, it immediately disappeared. It was filtered out. There are some niches that you cannot get a video rank period.
Bradley: Yeah. We talked about, again, one of our members, I'm not going to mention who it is, but one of our members was talking about doing realtor marketing stuff, real estate marketing. I did that for, I don't know, six months or so, for … I targeted a bunch of realtors here in Virginia and I started doing marketing for them. I found that to be incredibly difficult to rank videos for keywords like real estate videos. That's what I started with was trying to rank videos. I eventually switched to doing more traditional websites and stuff because the videos, no matter … I would basically nuke it with everything we had, and I would be able to get the video to rank on page one for the keyword, for my desired keyword, it would last like a day or two, and it would always bounce back to page two. It's like Google was just … As soon as it got to page one, it might last 24 hours, and then it would always push back to position 11 or 12. It was always going back to page two.
That's when I realized that there are keywords out there that Google just won't show video for. I think it was Derrick Pierce that did a training a long time ago about this. It made a lot of sense. I don't know if this is valid, but I trust him, so I think that it probably is. If you do a search query, let's just say plumber Colepepper. You guys see my full screen, correct?
Bradley: Okay. If you do a search for a keyword, guys, and you look up here, the vertical search buttons, if you see a video tab up here, granted the video tab is under the more tab here, but if you do a search and you see the video tab not in the drop down but actually over here, it's my understanding and I've experienced that to be the case most of the time, if there's a video tab instead of in the drop down, that it's likely that a video can rank for that search query on page one. If the video tab is in the drop down, then it's likely that it's going to be much more difficult to rank a video on page one for that specific query. Does that make sense now?
I haven't confirmed whether that's 100% of the time, like that's a law, or if that's just something that's been more coincidental, but I've noticed that a lot. That's something I do. When I'm looking to see if I can rank a video for a particular keyword, obviously I use a ton of testing tools now like Live Rank Sniper, or something like that, but one of the things I always do is take a look, just do a quick manual search and just look. If it has video tab up here, then I think there's a greater chance. Again, I don't have any data to back it up other than just from what I've experienced. Does that make sense?
Do You Charge Additional Payment For A Client To Get Local Exclusivity?
We do tangent market stuff. I've got a roofing client that I set up all his lead gen stuff for him. I should have never done that. I should have kept it for myself. He gets a shit ton of leads, by the way. Whenever he gets roofing leads, roof repair leads, that's what he's a roof repair contractor … What the hell was that?
Hernan: Sorry. That was my doorbell.
Bradley: Whenever he gets roof repair leads, he ends up taking that lead and sells it to a drywall and painting contractors, he sells it to carpet cleaners, and he sells it to water damage restoration companies, and so he ends up taking the lead that he gets for roof repair, which is what he does, and he ends up monetizing that lead to tangent markets, which are markets that are related but aren't in direct competition with him. It makes total sense because if someone's roof leaks, it's going to ruin their ceiling. It's going to ruin their floor, and they're probably going to have water damage that has to be repaired.
It's just a great way to make a lot of money from additional, but again it's exclusivity of leads. I don't charge more for that, but that's only because I don't sell leads to more than one contractor, if that makes sense.
Hernan: Looking at that from-
Marco: Sorry about that.
Hernan: Go ahead, Marco.
Marco: Looking at that just from another point of view, if you're going to rank someone, say on Maps, and you take three clients, there's only one number one spot on the map. Now you're in an ethical bind because whom do you choose to rank number one? I mean, if you're that good, who goes number two and who goes number three? Who are you going to … It puts you in a place where you have to compete against yourself, and you have to have them compete against one another, and they're all paying you for the same thing. To me, that's totally unethical.
Bradley: Yeah, I agree.
Hernan: Yeah. I definitely agree with Marco. I love the vertical approach that you mentioned, Bradley. I think that's genius. That's actually how you grew a six figure to a seven figure to an eight figure business. That's how you actually do it, by developing additional verticals. Now with that said, I think that exclusivity needs to be paid. Right? For example, if you're charging more per lead, let's say that you own these parts, you're not ranking clients, but you're actually doing lead gen, I would say that you want these leads exclusively for you, you need to pay a little bit more because they're exclusive otherwise, or you can say I'll sell them to three other contractors, it's first come first serve. You know what I'm saying?
I think that exclusivity needs to be, even if you're not doing that, needs to be something that it's part of the pitching. It's part of the unique selling proposition that you're pitching.
What Tool Do You Use When Checking Website Speed?
Bradley: That's funny, Wayne. Sorry, Hernan, I was listening, but that's just funny. Cool. Thanks, guys. What do you use to check site speed? Is Google's tool okay? Apparently Clint Butler, he's a Mastermind Member and he does a ton of website speed stuff, and apparently their Google tool's worthless. I never used it much anyways. I use GT Metrics when I did a lot of website speed stuff. I still occasionally will go … I just go in and test stuff occasionally now, but there's another one called Pingdom, I think Ping Dom, D-O-M dot com, I think is another one that you can check site speed with. Any of you guys have any specific recommendations?
Hernan: I use those too, as well, Pingdom and GT Metrics.
Bradley: Yeah. I did some training, I think in 2013, it's on my YouTube channel on how to improve site speed. Then there was a followup video to that on how to use Amazon Cloud Front as your CDN content delivery network. It's using the W3 total cash plugin. It's a combination of the W3 total cash plugin, the settings for that as well as Amazon Cloud Front. That works amazingly well. It's geeky to set up, that's why I had to do a video on it and step by step working procedure, or standard operating procedure of how to do it. All that stuff is on my channel. You can do a search for it, YouTube.com/bradleybenner and search my channel, you'd probably be able to find it. If not, you could probably search Google and find it.
However, I haven't updated that training since 2013, so some of the stuff for like Amazon Cloud Front may have changed. I'm not planning on going and updating it anytime soon. That, I've been able to take sites that were getting in the 30s, like what you're talking about, and boost them all the way up into the 90 plus range, as far as the scores from GT Metrics, just by doing exactly what I show in that video. It works amazingly well.
Again, it's a big geeky to set up. It's up to you, Muhammad, if it's something you want to tackle. I would recommend you maybe just find somebody that can do that for you that's really proficient in it, because it's something that it's going to take a while to learn how to do, to do it properly, unless somebody knows of some cheats or hacks. I know Clint Butler, again, he's always got some really good information on how to speed sites up. You're in the Mastermind right now, Muhammad, I would definitely get with him. Do a search on the Facebook posts. You might be able to find some info there that you can lean to.
Marco: I would recommend Doctor Gary, also. Either Clint or Doctor Gary Kerwin.
Bradley: There you go.
Marco: They're both really good at pace speed, and as far as Pingdom goes, there's a problem usually with one of the servers, I forget which one it is. I prefer GT Metrics over Pingdom.
Is There Any Limit To How Many Questions One Can Ask When In A Free Trial Of MasterMind?
Marco: Absolutely. Just don't go crazy. Just don't go crazy. Slow and easy and if you need more, you can always do more. You can't take away if you bomb it and it starts dancing like crazy for months, there's nothing that you can do but wait. If you take it nice and easy, you do some embeds, see how it reacts, you do some more if it needs more, then yeah, absolutely, both.
Bradley: Yup. Just so you know, I think we talked about this last week or something, but with maps embeds, I usually do something really small, like what Marco just mentioned. I start off with maybe 25 or 30 embeds. Then I wait, and I wait for a few weeks, like literally two or three weeks to … I put them on drip too, so it's usually dripped out over two weeks. Then I wait an additional week or two beyond the time that … Usually it's three or four weeks from the date that I order, that I order the maps embeds, that I'll go monitor the results and say okay, I need some more embeds. I do it very, very slowly. It's not like a video … Even videos, guys, I do the embeds stuff, I drip it out. I just don't hammer it with … I don't throw everything that we have at it right out of the gate, because to me, that's ridiculous. It's overkill a lot of the times.
Second of all, if you throw everything you have, and I know that's not what you were asking, Madeline, but I'm just saying for the benefit of everybody else, if you throw all of your ammunition, your entire arsenal, at something right off the bat, and it doesn't get you the results you want, then what do you do? You don't have anything left. I always try to nudge it along with just as minimal amount of work as possible. I just keep adding to what I've already done until I start to see movement or results. That way, I still have a lot of stuff in reserve in case I need it down the road. Go slow, let them drip out, monitor your results.
Is It Okay To Use Spun Content For Tier 2 Or Tier 3 Links On A Google Site?
RL Sanders is up. I know it's been mentioned that we don't need unique content as part of a Google site. Can we use … Well, it depends, RL. Before I get on the rest of the question, it really depends, like if you were going to be trying to rank a Google site for like a money site, like a property to generate leads and things like that, I would recommend that you set up the site so that it will convert. Which means, don't use shitty content. Make sure it's good content, the layout looks nice, that kind of stuff. My SEO Virginia example, that was never set up really to generate leads. I do get leads from that, but it's really an atrocious looking site. I haven't ever wanted to go back in and update the site to make it look pretty and all that stuff because I'm afraid it's going to effect it's ranking, to be honest with you. I don't know if it will or not, I just don't want to mess with it. It was an experiment that's been holding strong since May of 2015. I didn't want to mess with it.
My point is, if I was going to use that same strategy to rank sites for leads for another industry or whatever, I would make sure that the site was built really well and set up for conversions. It would look nice. It would have good content. The new Google sites you can actually make look incredibly good. The old ones, you could only do so much with. That said, I would say if you're using Google sites as link building, like a public link network instead of a private blogging network because they're public, if you're going to be using them for link building, then I would say yes, you can get away with using pretty much any kind of content you want. Okay?
Can we use spun content for tier two links? Well, you can but it depends. I would recommend it depends on what your target URL's going to be on tier one. Your tier two links are building links to tier one properties. What are your tier one properties that you're linking to? If it's another Google site or something like that, yeah sure, it's fine. Drive stack, that's fine. There's some things that I would want to link to, like do follow links directly from a tier one property to my money site if I'm using spammy content and stuff like that, you just got to be careful. You got to know …
I know, Marco, I don't know how far out you saw, but Google is looking beyond two hops away from the money site now, correct?
Marco: Yeah, absolutely because we use IFrames. Google tunnels right through the IFrame. It goes each hop. It's able to determine each hop, however far out that IFrame resides.
Bradley: Yeah. Okay. That said, I would just recommend that if you're going to be using crappy spun content on Google sites as link building tools, then just make sure you're selecting properties on tier one that you're going to be linking to that are really, really powerful properties that can handle that sort of spam, like Yelp or Facebook or something like that. Does that make sense?
Marco: All of those documents and everything that you do in drive images and whatever, and the G site, they'll rank. Why put crappy content? The more quality you add, the better it is for your overall rankings and the better it'll convert. Hire someone, spend a little bit more time on CTAs. Place the phone number, if there's a phone number involved, or wherever it is that you want them to go. Make it look good so when it does rank and people see it, they'll click on it.
Bradley: Yeah. Are there any problems getting this content to index? No, except that sometimes Google sites are weird in that they index and then they fall out, then they come back. You just got to be patient with Google sites. I'm not sure why that is, but they do that a lot. Don't sweat it. What I would do is just once you've got content on there, go send them through an indexer. We've got an indexer in Serp Space where we guarantee, what 60% indexing rate. It's a guaranteed indexing rate, which is crazy. We've got an indexer there. There's so many indexing services. You can submit them manually using the URL submitter. I wouldn't do a whole bunch of them in one day, but you can do that as well.
Then just keep in mind, be patient with Google sites. A lot of the times they bounce in and out. I'm not sure why, but then eventually they come back and they pretty much stick after that. Good question, though.
Will Serp Space Be Offering A Traffic Program Similar To Crowdsearch Any Time Soon?
By the way, there was a bunch of people I spoke with about this at the SEO Rockstars event. I haven't even reached out to them yet, only because it's not ready yet. It's not ready to bring testers in because we've identified issues that need to be resolved. That's what we're working on. Stand by, Scott. I know it sucks. We were hoping to have this out months ago. The reason why it's not out yet is because it's not to where we want it to be yet. When we do launch it, it's going to be the best out there, or we just won't launch it at all. That's what we're trying to figure out now. Okay, Scott? Appreciate you being patient, though.
Can You Achieve Similar Effect If You Create Top-Level Silo Pages And Redirect Them To Category Pages Instead Of Using A Post's Permalink Structure?
You're talking about the category/post name permalink structure in Word Press. That's just so that you can see the silo structure in the URL. You can still build out a silo using just the post name permalink structure, and that's called a virtual silo, because all the internal linking is what actually creates the silo, and the way you stack pages, categories, and posts, makes the silo. It doesn't have to show in the URL. In fact, there's a case to be made in not showing it in the URL. You know what I mean? It makes the URLs cleaner and shorter.
Again, we've tested. I haven't done a specific test on this in over two years now, but I have done it in the past. As far as I know from other members and stuff, it's still absolutely valid. A virtual silo will rank just as well as a physical silo. The only reason why I've always used the physical silo where possible, is because I liked how logical the URLs looked when you can see the hierarchy in the actual URL itself. It's not necessary. You can still gain the same SEO benefit using just the post name permalink structure without it showing in the URL. Okay?
By the way, Bruce Clay had an article from years ago about silo structure that is still valid today. That's where it talks about … I wonder if that's it or not. Anyways, you could find it in here. It's probably one of these four, but it's an article about silo structure. This one. It's this one, it's the one right at the top.
Bruceclay.com/SEO/silo, this one is an article that talks about how to do virtual silos and such. This is basically where I learned how to silo from, was this article here. I just implemented what I learned in this article and started testing, and it's a great article, great post. It's several years old now. I wonder if it has a date on here. Anyways, it's an old, old post. It's been around since, I think, 2012, or maybe even before that. I think I was introduced to it around 2012.
Marco: We also have two videos in our YouTube channel. [crosstalk 00:53:57]
Bradley: I think that's what Sam's talking about, Marco, because I show to use the category post name structure. I think that's where, Sam, you might be getting caught up. You can still do it without showing it in URL, is what I'm saying.
How Can You Tell If A Site Has Been Penalized By Google?
Do a search. Do a search. Well, you should be able to know if it's indexed or not, because you can do info:, and then type … Say your domain is domain.com. You would do info:domain.com. Go to Google.com, and do info:domain.com. The home page should show as indexed. If it doesn't, then you're de-indexed. Also, if your site is connected search consol, formally webmaster tools, you should be able to see under manual actions if there was a manual action taken. Doesn't mean that you can't be penalized without a manual action, because that can happen too, if it's algorithmic.
Something else you can do is just do a search without the info: operator, do a search on just the domain name. Go to Google.com, search the domain name, not the full URL, but just the domain name. It should be the first listing that shows up in the search results if it's not penalized. If you search for a domain name, and it's got a website on it, it should be the first things that shows in the search results, because you're searching specifically for that domain name. If there are other things between it, like in other words if there's other domains, other listings, above that domain when you search specifically for that domain, it means that there is an algorithmic penalty applied to it. Does that make sense? That's one way to check it.
First check that it's indexed. Once you verify that it's indexed, search the domain name. If it's not the first listing that comes up, it means that it has been penalized algorithmically, it could be manual too. Again, check search consol, it'll let you know. Anybody have a comment on that?
Marco: No, I think that those options are pretty much what's there.
Do You Think That Embedding Google Doc Via Goo.gl To Around 1000 Web 2.0 With Spammy Content Can Lead To Suspension Of Google Account?
Bradley: All right. Last question guys, then we're going to wrap it up. Yeah, Daniel says Bruce Clay has been advocating strict silo structure since the late 1990s. Yeah, Daniel, that article could even be that old. I don't even know. I just know when I first got introduced to it, I think it was 2012. That's still valid today, that article. Thank you for that. Man, we got all the damn questions. Last one then.
Yeah, that maybe it, Vitali. Marco, what's your thoughts on that?
Marco: Yeah, he didn't embed the Google Doc. He submitted the Google shortened URL to 1,000 web 2.0s. If he had just IFramed the document with the Google link, I don't think he would have had a problem, because we never had a problem. We've done some real garbage with this stuff. I'm thinking he's getting names mixed up. You don't embed the Google shortened URL. You can't. You can only submit. You can put it in those spammy web 2.0's, but if you had just IFramed the Google doc, I don't think he would have had any issues.
Bradley: Yeah, and here's the thing, real quick. I've used my Google short URLs for video SEO stuff where I've taken a YouTube URL and shortened it with Google, the Google shortener, and then went and bought a re-tweet gig, I'm sorry, then tweeted that Google short URL, which ends up showing the embed, the video embed in the tweet. Then you get re-tweet gig, like SEO clerks or fiver or something like that, and get like 25,000 re-tweet gig. Every single time that tweet is re-tweeted, it counts as a hit on that Google short URL.
If you create a Google short URL through your account, or through any profile account, you can go look at analytics for that short URL and see clicks, devices, locations, all that kind of stuff. I don't know if you guys knew that, but that's part of the reason why Google short URLs, Google URL shortener can be used very strategically because it basically injects Google analytics into any link stream that you shorten with it. If that makes sense.
What's interesting is if you go do that, shorten a YouTube URL, tweet it, it doesn't have to be YouTube, you can shorten any URL, but go tweet that URL, and then do a shit ton of re-tweets, you'll see that those all count as hits, just the re-tweet itself. Whether it was clicked on or not, it's the posting of that URL that counts as a hit. I used to do that a lot for video SEO stuff, haven't done it in quite some time, but I did an entire video about that very specifically. It should be on our Semantic Mastery channel if you'd like to take a look at it. I think it's social referral traffic, video SEO with social referral traffic, or something like that. If you search that on our channel, you guys should be able to see a video I did with Jason Johnson that was like an hour long about specifically that method. It should still be valid today. I haven't tested it in probably well over a year now, but it used to work really well.
It's interesting because the Google short URLs didn't get … I did that with my own account, which was spammy as hell, and my account didn't get suspended, thank God, but I don't recommend doing that stuff with your main account. Use persona accounts for that. Okay?
All right, guys. Thanks. Sorry John. John, he just joined our … By the way, John, I just emailed you today to set up our Mastermind call. Please check your email and reply to me so we can get that scheduled. Okay?
Guys, we don't have any more time for other questions. I really apologize, John, but since you're in the Mastermind, at least temporarily, unless you decide to stay, which we certainly hope you do, you can post this question in there and we'll get it. [crosstalk 01:00:22]
Marco: The T-shirt, Andy T.
Bradley: Andy T.
Marco: The second question, yeah.
Adam: Let me scroll down here. All right, cool. That was about the PR stacking technique. Andy, if you want the free T-shirt like I was showing earlier, just send an email to support, send a screenshot of the question you asked so we know it's you, and obviously we'll be able to weed out other people who send in screenshots. Contact us at [email protected], and I'll get you a T-shirt shipped out later this week.
Bradley: Sweet. That's awesome.
Bradley: Well, guys, Mastermind webinar tomorrow. Everybody else, we'll see you next year.
Marco: See you next year, everybody. Whoo.
Bradley: Thanks guys. 2017 was awesome for us. We're looking to make 2018 even better, but again, we certainly appreciate you guys that attend Hump Day Hangouts and participate every week. It's a labor of love for me. I know I speak for my partners as well, we really, truly enjoy Hump Day Hangouts. That's why we've been doing it for over three years. We plan to do it for many more years to come. Please continue to join us and engage with us, guys. We'll be happy to be here every week. Thanks, guys, appreciate your help today.
Adam: Well, hello everybody. Well, it's not Christmas yet, so I'm gonna take this off, but we'll come back to this in a minute. So, welcome to your Hump Day Hangouts. This is episode 162 on the 13th of December 2017. We got a few quick announcements before we get into it. Let's roll down the line here quickly and say hello. So… Chris, how you doing today?
Chris: Doing good. Unfortunately, it's warm again in Austria and I'm not used to that because I actually want to go snowboarding on the weekend, but we'll see.
Adam: Gotcha. Well speaking of warm. Hernan, how you doing.
Hernan: Hey guys. Yeah, it's really, really warm. It's rainy today. Hey Bradley, quick thing, did you activate a camera, man? Thing, on the…
Bradley: Hey you prick. I got it, but thanks.
Hernan: Okay. Thank you. Ah, I'm really, really excited to be here. So, thank you guys.
Adam: Awesome. Marco, how you doing, man?
Marco: Hey, what's up man? I'm good. I'm really, I'm excited actually. Get back into the groove. You know, get back into trying to shove crap down Google's throat. Making them like it.
Adam: Awesome, awesome.
Bradley: Are you nearing the end of your recovery period?
Marco: I'm going home tomorrow, man.
Bradley: Oh, sweet. Okay. So, Google beware.
Adam: Bradley, how you doing?
Bradley: I'm doing well. I'm happy to be here. It's fucking cold in Virginia though. I can tell you that. It's really, really cold today. So, it's even cold in my house. It typically gets really cold up here, so I'm a bit shivering. But I'm happy to be here, man. Let's get started. Oh, yeah, I know you probably got a couple announcements and I got one too before we get started.
Adam: Definitely. Alright. So, the ears were not just because I love wearing them, which I do actually. This is my favorite Christmas hat, so, my wife bought it for me a couple of years ago. I wore to a company thing when I was an engineer so, anyways, moving on.
The actual announcements have to do with holidays and Semantic Mastery. So, were gonna have some announcements. Last year we did a price matching or not a price matching but a percentage of our holiday sales and we donated those to two charities. They marine corp toys for tots fund and then I believe there's the Shriner's hospital for children. Right Bradley?
Bradley: Mm-hmm (affirmative).
Adam: This year we got something a little bit different worked out and we're still hammering out the details but we want to let everyone know that we are going to be doing something this year so please stay tuned for that and when we have more information we'll let you know. But again it's going to be aimed towards children again and helping people out.
In addition to that, one week from today we're going to be doing the Holiday Hump Day Hangout. So we're gonna guarantee a two hour Hump Day Hangout. So that's going to be a lot of fun. We're going to have a couple little presentations but mostly just extending Q&A and if we get more questions I believe Bradley you've said that you're willing to go the distance if people have got questions right?
Bradley: Yeah, we'll do it.
Adam: Alright. So we'll be hanging out. We might have a beer. I'm just saying that might happen on my end. Then today is the day. Last week we announced it. There's been a ton of updates both to Syndication Academy and RYS Reloaded. So after Hump Day Hangouts, we're hopping off we got to update the price son those. So Syndication Academy's going up by like 50% monthly and then RYS Reloaded is going up from three to four thousand dollars. You literally have an hour if you're watching live. If not it's probably already happened. So just want to make that known to everybody since we sent out the emails about that.
Marco: Just so people know we have six or seven update webinars that we've done since we released RYS Reloaded. We have another one coming on Monday and it's on skip navigation. Everyone calls them jump links. The WPC calls it skip navigation. It's jump links or hash tag links or whatever you want to call it. That's what it is. We're having a webinar on it. Everyone's talking about it. I'm going to go in there and show you how it's done. So that's the kind of stuff we're doing in RYS Academy Reloaded in case you were on the fence. This is a really good time to get in.
Bradley: Yeah also what you may want to mention, which you talked about yesterdays webinar or Monday's webinar. I mean don't reveal it but I'm just saying it was suppose to be one of the best.
Marco: It's automation, dude. One of our students managed to actually semi-automate the building of Dry Staff. So Rob took it a big further, he went in the lab and just came up with something really awesome to make taking over a state. It's like [sherp shaper tima 00:04:36] and me guided or mass page creators. That kind of thing but for G sites dude. I mean we're getting into that type of thing. We're taking some of the manual out and so you can just mass produce these drive stacks and just go after an entire state if you wanted. If that's what you want to do, then you have the ability to do it and we just made it a lot simpler. Just that webinar is worth the price of the mission to RYS Academy Reloaded.
Bradley: Totally agree.
Chris: Important to say automation while remaining distinct quality of the stack for Google Drives.
Marco: Absolutely. I mean that goes without saying that we maintain all of the standards and that you do all of the intra making and everything else that's involved. Of course.
Chris: Yeah just forced to mention because certain people always go to other ends and then complain like it's not the quality and then we see well it's not from us.
Adam: Cool, alright real quick before we get into it. Oh man Hernan switched his picture up. Hernan's looking all fancy. Awesome. Before we keep talking about-
Hernan: [inaudible 00:05:54]
Adam: … weather and all that jazz. I do want to say sometimes I know we have some new viewers. We get a few every week and I want to say first of all thank you very much for being here and watching, whether you're watching live or catching the replay. If you are new and you're wondering where to start, start with the battle plan, the SEO blue print. I'm going to pop a link in here or you can just Google semantic master battle plan. Use this link and use the coupon code posting on here and you can save $75. If you don't have your free account at Surf Space head over there, check it out. There's some free tools as well as all of the done for you services, tons of them. Website got a redesign, it looks awesome, it works well. So check that out.
If you ever have questions during the week, you can always ask them on the event page by going to semanticmastery.com/hdquestions but first check support.semanticmastery.com. It's a repository of a lot of commonly asked questions and where we get Bradley's awesome drawings and graphs and charts and stuff for posterity. Anyways, with that said, do you guys have anything else before we get started? Going once.
Hernan: I think that we're good to go.
Adam: Alright let's do it.
Marco: I know this is suppose to be DPD but fuck Google.
Adam: On that note.
Bradley: Alright quickly I just want to mention if you guys have not been exposed to the mindset series that I've started, I'm actually going to create a brand around it with one of our partners help while Rob is been helping Marco. He's doing some stuff with me on that to where we're probably going to end up creating a brand out of it, more on that later.
For now, if you go to bradleybenner.com, I basically am doing a mindset video almost every week but I also have started an email series and I am contributing to that every single day and it's just a thought that I want to share about something that I'm studying every morning, basically. I spend about an hour studying mindset stuff, goal setting and all that kind of stuff every single day in the morning to start my day off.
So typically right after doing that I have something that I really want to solidify. I'm doing it for selfish reasons. I'm not going to lie because by me writing out an email for about the concept that I just reviewed or learned or was reading about or listening to or whatever. It helps to solidify it in my mind. It helps me to take action on it. So I do that anyways and I figured I'd just create an email series out of it so that it could possibly potentially benefit others. I've had some really good replies from people that are subscribed already and so I recommend that you go subscribe to the YouTube channel and also to the daily email updates. If you don't like them just unsubscribe but if you guys need any sort of motivation kick in the ass to get stuff done, I think it works for me and again hopefully you can find some value out of it. If not just unsubscribe. Simple as that but I encourage you to go to bradleybennet.com and check that out.
Besides that, I actually had a call with somebody today that has been a follower of us for quite some time and it was really cool to have a chance to talk with him and chat a little bit about his business and some of the struggles that he's going through. I'm not going to mention your name cause I don't want to embarrass you buddy but it's very similar to the story that I had. The same path or journey that I've been on and so those are the kind of opportunities that can come about from just networking and stuff like that. Guys I'm happy to answer question about that. All that's explained on the actual page bradleybennet.com. So just go check it out and I'm here to help to try to help you guys to achieve more as well.
With that said I want to do one more thing, which is before we get into questions, I'm going to grab the screen. Alright so I posted this last week I talked about this briefly and I posted this image here on here guys. This is something that I've been developing for months and I'm not going into specifics on how all this works guys. If you want that you got to come join the master mind but I just want to plant a seed here as to what we're doing in the master mind starting in January for 2018. This is one of the projects.
So essentially what we're going to be doing … This is a blatant pitch for the master mind, just so you know. This is a blatant pitch. No shame in this whatsoever. So this is just a blown up version of it. We're zoomed in on it a bit. This is a prospecting funnel that I have put together for the agency that we're building. It's a vast project and it's probably the biggest project I've ever done. Not probably, it is the biggest project that I've ever done. I've been working on developing an automated prospecting funnel for months and it's just working absolutely crazy.
I just wanted to share with you guys this image here. Again, I'm not going into specifics over this. I go into detail about all of this in the master mind and what we're doing starting in January, in fact, let's do this. I want to go take a look at something real quick. Semanticmastery.com/ I think it's MM2018. Boom, there it is. Alright so I'm just going to scroll through this rather quickly guys but this is essentially what we're going to be covering in 2018. This is the outline anyways. It's subject to change. There's no doubt but this is what our proposed roadmap is or plan for 2018. What we're gong to be doing is basically building two new businesses. The agency being one of them and then a local brick and mortar business being another, which is actually going to be a gym. A gym in my local town.
We're going to be starting in January with module one, which is PVC and then once that's done, which it's probably going to take four to six weeks for that. Then we're going to switch to module two, which is going to video and then we're going to go into module three, which is prospecting, outsourcing, local maps SEO, organic SEO, off page SEO, content marketing, email marketing, business development, productivity and process hacking, landing page and conversion rate optimization. We're going to be going into all this and literally throughout the course of the year building in real time, essentially almost live in front of everybody in the master mind two business from basically the ground up, from start to finish.
Obviously the emphasis is going to be on the digital marketing aspect of those businesses but it's going to encompass a lot more than just that. It's going to be some traditional marketing, which can include direct mail and print and actual live events and boosts at trade shows and things like that. There's all kinds of stuff that we're going to be doing because as marketing consultants, we should know all of this stuff because we should be able to advise our clients on how to get better results. Not just from digital marketing but from everything. It increases our, it elevates our value if that makes sense.
Here's the other thing. As business owners yourselves, as trying to create and own and operate your own digital marketing businesses, there are going to be a lot of additional things that come into being a business owner that aren't typically taught in most digital marketing courses like entity structuring, corporate entities, taxes, accounting, book keeping, legal requirements. All these different kind of things that we're going to be talking about and walking through throughout the master mind in 2018.
On top of that we're going to be teaching throughout the webinars like we always do so every other week we have about a two hour webinar. Sometimes they go longer but then I'm going to also be doing supplemental videos to fill in the gaps that we can't cover everything in a two hour webinar every other week. So every single week I'm going to be trying to pump out at least a roughly a one hour video or so where I go into more detail about all the concepts that we cover in the live webinars, which is also the Q&A section.
So again I just want to point this stuff out and let you guys know what's coming in the store for 2018. It'd be a great year for you guys to get started if you haven't already to come join us because it's literally going to be step by step as we build businesses. I think that's going to be an incredible journey. I'm really looking forward to it. It's putting me definitely under pressure to make it happen but part of the reason why I want to do it in this format guys is because I think too many courses our there, too many training programs, they only show the good, they only show what works, they don't show the stuff that happens typically in every business.
I've said this before, I don't know if I've said it on Hump Day Hangouts but about 80% of everything that I try fails. That's the honest to God truth. Only about 20% of the stuff that I do is successful. I just keep trying shit all day long, all the time until I find stuff that works and the stuff that does work then I scale that. That's how you become successful. So I fail more than I succeed and that's true in any business. As entrepreneurs, we're going to fail more than we succeed but it only takes succeeding one or a couple of times, a few times or succeeding in one particular thing to end up having an amazing business.
That's really what I want to talk about or we're going to be covering as part of this live real time business building project over the next year. So that people can see the type of shit that happens in normal business day to day operations in trying to build and grow a business, which means a lot of the stuff that we're going to do is going to fail. I want to share that because I want people to be aware and so that they don't feel like they're doing something wrong when they run into similar issues.
That's what I think happens a lot with a lot of training programs is people don't see the bad or the ugly. All they see is the good. So when they end up going through the program and they start to run into set backs and road blocks and hurdles and that kind of stuff, it discourages them. I must not be good enough, I must not be doing it right, this shit doesn't work. All that kind of stuff and you end up quitting and looking for the next shiny object. That is absolutely no way to build a business because you're going to run into setbacks and I want to make sure that that is completely transparent going forward in the next year so that people can learn from those experiences and come to expect that kind of thing.
I'm going to run into lots of problems. I'm choosing to build this business, I'm going to run into a shit ton of problems but I'm determined to make it work. If 80% of the stuff I do fails that's fine because 20% of it will work and that 20% is going to give me financial freedom. Does that make sense? That's really what I want to be covering and that's the way I want to teach it next year. So we encourage you guys to come join. I didn't want to spend that much time on it guys but this is a blatant pitch because I really truly believe that many of you guys that have been following Semantic Mastery and all the other groups out there are probably missing a lot of this. That's something that we're going to try our best to provide in 2018. So we encourage you to come join us.
Adam: Okay does anybody want add on that before we move? Questions?
Hernan: Real quick guys, you know we decided we were going to take that [inaudible 00:16:43] over the next year and it's going to be pretty awesome because one of the things that Semantic Mastery has as Bradley was correctly saying is that you come and listen to each of our voices and we're actually out there doing this stuff. We're not making money from selling courses, which you know that you find a lot of people doing that. We're actually building assets and showing you guys how to do it as we do it. I think that's pretty powerful and pretty valuable too.
Bradley: Awesome thank you.
Marco: I would also add that we're not going to stop teaching SEO organic or otherwise. We have the Facebook group where we're in there. We answer questions every day. We try to provide the best answer that we know according to what we're learning every day from what we're doing. We're also providing information through our newsletter where we give people every month actionable items that we find. Whatever it is that we're finding. For example in next months … So here's another reason why you should join. In next months newsletter I'm going to be sharing some information on the skip navigation links. So I mean that's the kind of stuff that goes on behind the scenes at Semantics.
Is It Too Risky To Use PBN Even If You Access It Via VPN?
No Mel. Okay there's probably going to be differing opinions on this Mel. I wouldn't sweat it. Honestly I really wouldn't sweat it at all. If you were logging into dozens of PBN sites from the same IP all the time, then that would create an issue. But since you've been it sounds like you've been incredibly careful up until this point, you made one mistake I would not sweat it. I would just carry on as normal. Just log in from other IP's going forward. That's it. Simple as that. What do you guys think?
Marco: I have a couple of things on this one. Hide my ass is like the worse thing that you could use as a VPN.
Bradley: That's a flag.
Marco: The IP's are so fricken dirty man it's incredible. The problem is in the first part. The problem is really using hide my ass as a VPN.
Bradley: Uh oh. I think we lost Marco. You guys hearing me?
Adam: Yeah I can hear you.
Bradley: Okay we lost Marco for a minute.
Marco: Can you hear me?
Marco: Okay the second part of this is PBN and I'm going to post a link again to my blog post from 2015 where PBN's have to be built a different way now. You can't go by the old standard. So I mean that's about it.
Bradley: Yeah I mean I wasn't trying to address all that as far as if you are still using PBN's and a lot of people still do. I mean there is still some value there but as Marco said, you just don't build them like you did in 2012 cause that way you'll … those end up becoming toxic. They create more of a problem than a benefit. So just make sure again, Mel personally I've got … I still have several sites. A lot of them I just use for video stuff now but I really don't sweat it because my network is so small it doesn't really matter to me anymore and because I use it more for videos. But for website stuff, yeah just as long as you've been careful.
I agree with Marco though, hide my ass is about the worst thing that you can do because so many other spammers use it. So you're better off getting your own set of proxies Mel, that can be either rotated out every 30 days or you can get permanent proxies like EZ proxies. If you go to semanticmastery.com/EZproxies that's letter E, letter Z proxies, those are you can request permanent proxies from them and they're rather inexpensive and you can use those so that you can literally marry specific, assign specific IP's to certain PBN sites and just always log in with the same IP because that looks natural right because typically a website owner, or a web master is going to be logging in from the same IP anyway. So you can get 10 IP's and just have three or four different sites all logging in from one specific IP and just assign those to them it's always the same if that makes sense.
Something like that. I'm just giving you some ideas where you can have much cleaner proxies or IP's than trying to use hide my ass. When you get dedicated proxies they're yours and nobody else is using them or at least they're not supposed to be. So you can guarantee that that's a clean IP. But again that's part of the reason why I don't like using PBN's that much anymore because of all the different stuff now. You got to follow so many rules now to not leave a footprint it's just crazy.
How Do You Come Up With Quality Content For Two Sites In The Same Niche?
No problem Jenny. Yes, Jeffry Smith's SEO boot camp is probably the best or not probably, it's the best on page SEO course I've ever seen. Hands down. So I totally agree with you there. As far as, let's see. I find it very hard to come up with quality content for two sites in the same niche. I'm not sure why you have two sites in the same niche. I see that you're taking a local site and moving it into, merging it with a statewide site so why not just 301 redirect the local pages? Unless those local … Well you said the local site is ranking top three and so you don't want to mess that up, okay. So that's why, you don't want to redirect the pages of the local site to the statewide site because then you'll likely lose the rankings from those local pages.
I mean it's possible that the statewide pages that you've set up that are now the target URL of the redirect would rank if they were set up similarly. But if it's on a different domain entirely and things like that, first of all there would be some dancing regardless but even if … Chances are it's not going to come back in the exact same spot anyways. So I would probably leave that one alone. As far as the actual content, look if you've got content, it's the same type of site, it's the same business or whatever. Then there's a couple things that you can do.
One would just have it rewritten. Just go send the content to somebody to rewrite it. Instead of having brand new content written, they can just rewrite it. I would have that done manually. I wouldn't go to a content farm for that kind of stuff personally. I'd rather hire somebody from UpWork where it's a lot more manual but that's one thing that you can do. Typically what I'd do and I know guys that a lot of people that do local especially lead gen stuff would just clone sites and they'd just swap out the local modifiers so like if it's plumber Dallas, Texas and they want to do one for plumber Atlanta, Georgia, they'll just swap out, it'll be plumber Dallas, Texas or plumber Atlanta, Georgia but all the rest of the copy's the same. They swap out obviously maybe logos and phone numbers and stuff like that but the rest of the copy's the same.
That apparently it still works. I haven't done that since I started in SEO back in or doing lead gen sites and doing local stuff since like way back in the day. I always prefer to get unique content for every site. I know that can be a pain in the ass and it does add up in costs guys but to me it's a level of security that my sites won't get all taken down in one fail swoop at some point in the future and that may still happen anyways but at least my content is unique.
So typically if I'm building five lead gen sites and they're all on the same niche, they're just different cities, I'll hire five different writers for the content. So that the content is all unique. That's how I've always done it guys. You can take existing content, especially if it's already ranking well on another site. You know that that site, that content it working well. You can have that rewritten and just slightly. You can even take the same content sometimes and just add additional content, switch things up a bit and make it work just to make it more unique. But again, I prefer more totally unique content personally.
As far as redirect plugins, there's a couple plugins that I would recommend Simple 301 Redirects is a plugin that I've been using for years. It's very simple just like the name implies. Another good plugin is called I think Page Post Redirect. That's another pretty good option and what I like about that is it puts a widget on each page in post editor you know when you're in the WYSIWYG editor area. So like you know underneath the editor area there's always the modules from plugins and for example like Yoast SEO or Instead, which you should be using now is Jeffrey Smith's ultimate SEO plugin. That plugin's a hell of a lot better anyways. But that's where you put your meta descriptions and titles and all that stuff. So those are like widgets in the editor page and the page post redirect one we'll put a widget right in each post or page so you can just direct where you want that to be redirected to.
Another one that I use a lot for it's called Pretty Links Pro. They have a Pretty Links Lite version that's free but the Pro version's absolutely worth it in my opinion. I now Chris P says there's some issues with it but I've been using that plug in for years and I like it.
Marco: I'm old school on this man. I find myself that I use a plug in for redirection but then I go and check the HT access file to make sure that it's been over written correctly. So since I'm doing double the work, I just stop using plugins and just go with the HT access file and do everything from there. It's easier for me.
Bradley: You can also do redirection in the C panel too. You can do it that way and all that does is it just writes it on to the HT access file for you. So that's another way you can do it. If you're not comfortable editing HT access files, which I'm not, you can do it in C panel. Good question though.
Let's see. Yeah like I said, I would leave the local site alone and I would go ahead and … What you could do is once … if your statewide site starts to also rank in that same local site area and you want to merge those two at that point, then what you could do is actually do a redirect from the local site to those pages on the statewide site once they approach that same level in the serps or the same position in the serps.
Something else that you could, which is a little bit of a sneakier way is to use a canonical. You can canonicalize the local URL site page URL to the statewide page URL instead. What happens is Google will take the credit and push any of the credit from the local site to the statewide site without it being a physical back link, which is really interesting because that can leave your competitors scratching their heads going what the fuck is going on? How is this guy ranking for this I'm not seeing any links. Well that's because all the work was done at the local site. You got canonicalized over to the statewide page. They're not going to see that. That's very powerful. Google sometimes will … They're supposed to actually remove the site that's canonicalizing to the other URL from the index but I've seen where that sometimes takes weeks so you end up with two listings on page one until Google decides to clear it's cache and in the one that's canoncialized to the target URL will disappear at that point. That's a very powerful way to do it too.
Does The WP Curation Pro Plugin Helps Streamline Content Curation To Syndication Networks?
On tier two stuff, no. AJ it's absolutely fine on tier two stuff, which is what I would recommend where you would use that. I would not … I wouldn't use it guys I'm not saying it can't be used on a money site but I wouldn't use it on a money site unless it was an automated money site like an automated blog that you were just, an auto blog that you set up specifically for Adsense or Affiliate Offers or things like that. That's different. But client sites, things like that I would not use that on as content creation for my money site. Unless it was an auto blog specifically set up for that reason because that's just not the kind of content … I want only high quality content on my money sites. Does that make sense? So that's why I still recommend manual curation for that guys. It's efficient, it's inexpensive and the content is much higher quality. It will pass manual review.
I don't know about whether this will or not. These kind of plugins are great for tier two stuff guys. You can set up auto blogs on tier two literally for example you could have like what we were talking about with Mel earlier with PBN's. You can set up auto blogs that are themed and use them as PBN's that you can use as tier two links that you can link to your tier one properties, your syndication network properties. Anything branded. I wouldn't link directly to my money site with them but I would link to tier one properties with them. You can use them to power up videos, all kinds of stuff. Automated content can still be valuable if it's done well. It would require you to do some testing AJ but something like that in my opinion would work really well on tier two or further out too. I wouldn't link directly to my money site or I also wouldn't want to put that plugin on my money site to create the content for the money site if that makes sense.
I'm not sure. I don't use Project Supremacy so it's really difficult for me to give you any advice on there. Yeah I can't speak on that. Sorry AJ. I don't have any … I used Project Supremacy the original version, the plugin for a bit for a few projects but every since than I haven't used it so I can't really explain, I can't really comment on that guys. Sorry. Anybody else before I move on?
Hernan: Yeah I haven't been using it much either. Sorry.
How Many Embeds Is Too Few Or Too Many For Video Powerhouse And Maps Powerhouse?
There really is no too few or too many. It's how many does it take to get results? I mean that's really what the question is. It's not how many is too few or too many. It's what does it take to get results? Typically what I do and I use the same method over and over again because it works for me and that's video powerhouse for example. I'll do like 50 embeds, that's it but I make sure that I select the correct categories and the correct subcategories. I'll do the secondary embeds, things like that but the first tier embeds I only do 50 embeds ever. I drip it out usually over 14 days. So I'll select 14 day drip, 50 embeds and then I'll select the second tier embeds too and then I'll let it run and then I'll wait 14 to 21 days to check the results because there's a little bit of lag time between the posting and the actual results.
I always put my for video powerhouse I put my URL's, my video URL's, the YouTube URL's into ProRank Tracker. That's what I use for tracking all my videos and then I'll send a 50 embed blast and then I'll wait three weeks and I'll set a calendar reminder from the date that I start the SerpSpace the video powerhouse campaign. So I'll set a calendar reminder to remind me in three weeks to come back and check the ProRank Tracker results and see what kind of movement I got. Then if I need more then I'll go back and I'll set up another campaign, another 50 embeds or I may adjust it accordingly based upon how much movement I had from that first campaign if that makes sense, first run.
The same thing with maps powerhouse. Maps powerhouse I don't typically just start right off the bat with 50 especially if it's a new property. Usually with maps powerhouse I'm more conservative because it's not … It's still a Google property but it's not a video. It's maps being embedded in mass quantity is less likely than videos. Does that make sense? Logically it doesn't happen as frequently or as commonly. So I try to mimic what would seem natural. I know it's not natural but I try to make it seem like it is natural. So with maps powerhouse I might do 20 embeds first and then give it a few weeks and then go back and check again. With maps embeds I've seen some slower movement than with videos typically but that's just been my experience. I'm sure others have had different experiences. Anybody want to comment on that? I think that was a great question though.
Is It Worthy To Take SEO Projects For An HTML-Based Site In A Law And Real Estate Niche?
That's a great question Mohammad. I'll tell you exactly how I handle that whenever I have a potential client or prospect that has a site on a different platform or proprietary platform or any sort of other framework outside of WordPress or simple HTML. I flat out won't work on their site. What I offer or what I will provide in those situations is consultation services. So I'll make recommendations on what to do on the site to improve the on page SEO of the site.
So I might and I make that real clear to the prospect right out front I just tell them I'm not going to learn another platform, another website framework or platform just to work on your project. I'm not going to do it. I don't have the time to do that nor the desire to do it. In your case with the questions that you're asking Mohammad about this, a lot of them are proprietary and you won't have access to that stuff anyways if they have a web master or a third party or whatever that niche specific site solution type site.
So the only thing you can do is provide on page SEO consultation services like give recommendations, which can be done via Screen Cast and Google Docs and stuff like that and hope that they'll actually implement what you provide as your advice, your consultative advice and then you charge them for your consultation and then you can do all the off page stuff or the other way, which seems to be more appropriate in most of the cases I've dealt with is to put a sub domain site, a sub domain on their domain and then install WordPress and then do all of the SEO that we would typically do because now you have a WordPress site to work with on the sub domain.
Now if you don't have access to their sub domain, then you could always just create a new site all together on a different domain, you know like company name like if it was companyname.com you could do companynameblog.com. Does that make sense? Or something like that is my point just to have a WordPress site that you could use to do all your content promotion, your content marketing all that kind of stuff that you would normally do and just have all of the linking and stuff linking over to the main site. The one that's on the site, the niche specific site solutions. You want to make sure the branding is all consistent though because otherwise it's a … You want to make sure Google understands that it's the same entity. It's the same company. It's just one site is a blog while the other site is their main site or whatever. That's perfectly fine to do. It can be done on a sub domain or on a separate domain. There's obviously more benefit if it can be done on a sub domain but in certain cases sometimes all you can do is work on it an entirely separate domain all together. Does that make sense?
I know Hernan you've done a lot of that kind of stuff. Do you want to comment on that before I move to the next part?
Hernan: Yeah honestly I agree with you on that regard. The reality is that … Can you guys hear me alright?
Hernan: Because I'm hearing some crackling.
Bradley: Yup I can hear you. Can you not hear me?
Marco: He's muted.
Bradley: Oh we just lost him. Okay well we're going to keep moving Mohammad. I know Hernan's gonna give similar advice but I know he always has good input. So if he comes back maybe we can get his reply.
Do You Think It's A Good Idea To Have An Actual Brick-And-Mortar Location For An SEO/Marketing Agency?
No I mean you certainly can but to me why would you want all that additional overhead of paying for office space, renting or leasing office space? To me it's overhead that's unnecessary. Some people like it and some people prefer going to an office to work. That separates their workplace from their home, which that's a problem I've had to deal with and I've dealt with very poorly over the last seven years that I've been doing this digital marketing business, almost eight years now because there's no separation between work and home for me I feel like I should always be working. I have a hard time just relaxing around my house because my office is in my house and I always know I've got a shit ton of work to do and I feel like I should be working instead of wasting time even when it should be R&R time, rest and relaxation time.
So that is an issue for me and so some people actually like having an office to go to because it separates their work from their home environment. So that makes sense. You just got to … What Mohammad you say that you're getting along fine. So if you're getting along fine it's not an issue for you, don't … I personally wouldn't suggest taking on additional overhead. Even Semantic Mastery guys, we've got a virtual physical address. So I mean we have a local maps listing. In fact it was funny I was doing a search on this the other day. I was just actually interested in … I was looking at some old stuff that I did years ago. Take a look at this. If we say SEO Gainesville, VA. Look who's ranked number one. I'm not logged in. This is Firefox but look who's ranked number one for SEO.
Marco: I'm not seeing that Bradley.
Bradley: You're not seeing that? Well I'm in Virginia so it's localizing my results.
Marco: No I mean on your screen.
Adam: I'm seeing it.
Marco: Oh are you?
Adam: Well I was now I'm not.
Chris: Seeing it here too.
Bradley: How about now?
Marco: Works for me.
Bradley: Okay, alright so anyways my point is Semantic Mastery's ranked for SEO Gainesville just because that's where our virtual address is. It's funny because Semantic Mastery's not really an SEO agency. We teach and it says internet marketing service as a category but we're ranked there anyways. It's probably because we get a ton of traffic and things like that and we're just ranked there for that, which is interesting because I've never actually optimized for like SEO Gainesville at all. We're not looking to take on SEO clients if that makes sense.
So anyways, my point is that you don't need to have a physical location if you want so that you can get a Google My Business profile, which I do recommend absolutely and you don't want to use your own address, then I would recommend that you go set up one of the PO boxes. That's what we've done and it works.
Adam: I would say too don't make it more complicated then you need to. If you find out you need it, great. But if you're just asking yourself should I do this? But there's no reason or data behind it, don't make your life more complicated for no reason.
Bradley: Keep it simple.
Hernan: Yeah I was about to say before I drop off, regarding Mohammad the other question about the HTML versus WordPress sites. I work with clients that had some other solutions like I don't know Magento or Volusion or some eCommerce like Shopify and I've always default to the sub domain WordPress solution for SEO. Always like 100%. If they need something specific done for example in terms of funnels, I always default to Click Funnels even if they are working oh I have We Pages or I have this I have that, you know can you work on? No, fuck no.
Bradley: Carolyn Martin. This looks like a question for Marco. Marco do you want to answer this one?
Marco: The short answer is no you don't need one. The long answer is yes you should have one because what we're all about is that entity. We want that entity to be as real and this is I'm doing air quotes, as “real” as possible to Google because I mean it's in the black book and Carolyn if you're not in RYS Academy Reloaded I suggest that you go in there cause we have the black book and in the black book we explain step by step why you should have the GMB.
It makes life so much easier when it comes to ranking to have that entity, to have Google look at that entity and to see okay, I have a real person with a real business and a real address and they're trying to rank for their business in this set of keywords. It's so much simpler to do that than to say I'm nobody but I want to rank for this set of keywords. The power that you need to do that is so much more. The work that you need to do is so much more. You can save yourself a whole bunch of work by simply verifying, validating and then solidifying the entity.
Do You Need To Match The Number Of Referring Domains Of A Competitor?
Okay so I'm going to give you two answers Keith. The first one, do you have to match the number of referring domains? No. You don't, because again link quantity does not mean quality. Having a high number referring domains used to be incredibly important to have that was one of the ways that you could quickly judge how much work you had to do, was by looking at the back link profile of a competitor or of the average … The competitors that you're … the people that you're competing with I mean and then look at what the referring domains are and you can usually tell like okay if you've got 30 referring domains and all your competitors have 300 or more than it was like okay I know I got a lot of work to do.
That's not necessarily the case anymore because it's more about relevancy than it is about quantity. So you can achieve the same sort of results with just a handful of back links that maybe somebody else took 600 referring domains to get because you have better quality back links. You have links coming from highly relevant properties that are linking to yours. So again, it's not a numbers game at this point. It's more of a quality game.
That said, there are certainly ways that you can increase your referring domain count. My preferred method hands down is press releases. Absolutely hands down is press releases because you can get a lot of referring domains from a lot of high quality, high authority sites that way and it's done really quickly.
SerpSpace we have two press release services. We've got the standard and then the press release plus and the press release plus actually allows video and maps embeds or any sort of iFrame embed, which is freaking crazy into the actual press release. I don't know of any other service out there that does that and it also, what the press release plus service, it distributes to over 350 properties. So you end up with a bunch of back links from a bunch of different sites and you can even squeeze a my maps in there or a Google my business map if you want. But even affiliate sites and non local stuff you can squeeze my maps into that and have that pushed out through the press release distribution service.
So again, I would recommend first of all don't focus so much on that. That's no necessarily … I would focus on getting higher quality back links from really relevant sources than I would worry about the number but something as a quick hit, a quick fix for increasing referring domain count is just do a press release. Don't just do one. Press releases should, it's something that I do now all the time. So even on sites that are ranking well I still try to publish a press release once every, at least once every other month so that I'm constantly hitting it with new news and getting attention and press release generate traffic.
I know this because I put tracking links in press releases now that are I've click analytics basically and I look and even press releases that are strictly for SEO, not because I want them to generate traffic, they still generate traffic and get clicks through the links in the press releases. Does that make sense? So I can go in and look at the link count and even stuff that I would think is specifically just for SEO, I didn't care if it actually generated traffic. I look in three weeks later I've got 40, 50 clicks through the links in the actual post body so I know that I'm getting traffic from those, which is great referral traffic signals for your money sites. Does anybody want to comment on that? We'll keep moving. We're almost out of time.
So I can tell you that unless you built it the way that we teach or you bought it from us, from SerpSpace, it's unlikely that it's going to work the way that ours work because ours is proprietary. Does that make sense? So that would be like going to Fiverr and buying a syndication network and it being done very poorly and not working and then coming to us and saying I tried syndication networks, it doesn't work, can you tell me why?
Well first of all if you didn't buy it from us or us our training to build it, then we can't really comment on somebody else's work. It's likely because it was done poorly. It wasn't done correctly. Not to our standards. So again, I'm not picking on you Christoff I just want to let you know that also you need to be more patient buddy only because and again, your set up may never produce results only because I don't know how it was set up. I don't know how it was built. I don't know what sort of methods they used. I can't tell you that because it's not my stack it's not ours.
But even if you had purchased a start from us or used our training to build your own stack, linking from something to a Google site two days ago and not seeing results is I mean you're not being patient enough Christoff. Again, I'm not picking on you. I'm just letting you know in the SEO game, especially now, you make changes, and it takes three weeks really to see results. It does. You have to be patient. If you try to force everything and if you are what they call Serp watching or rank watching everyday it'll drive you nuts and you're going to be inpatient. You'll do all these other things because you'll want to see movement right away and all you're going to do is raise a red flag to Google that you're an SEO because you keep doing all this shit instead of doing a little bit here and then waiting and seeing what kind of results it has when there's about a three week delay if that makes sense.
So first and foremost I would recommend that you go ask questions about the stack that you purchased or built using somebody else's training from the people that you purchased it from or the training that you purchased from them only because I don't know how it was built. Number one. Number two is just you need to learn to excise a little bit more patience in the SEO game or else you can end up causing more harm to your digital assets than good if that makes sense. Marco I know you probably wanted to comment on that.
Marco: Yeah I absolutely do because I actually wasted time going and looking at this dry stack because I thought that he was trying to reverse engineer our training, which I don't mind. I don't mind you going and looking at trying to match it up to what we're teaching. Go, do it.
Can Interlinking Web 2.0 Network With Video & Maps Embeds Pointing To Money Site Help Boost The Relevance An Authority?
Again, I don't mind when you do that but then it gets posted that this is from and I'm not going to say the name, from a fucking competitor who knows absolutely nothing about. Well I can't say that because I don't know if he built it according to their training or they built it or what's going on. But it's crap. It's garbage. It's nothing like we teach. We teach tons of interlinking, tons of relevance, embed. Just a whole bunch of things that just wasn't done. We go through so much trouble that it takes our builders four to six hours of their time to build out a stack. I mean to interlink to do the and even longer because they do keyword research. They build everything out and they go into every file and folder and they interlink everything. We call it the spider web silo. There is so much work involved that most people just won't do it. Most people can't figure out how.
It's one of those surprising things about Rob. He's just so fucking awesome. I love Rob. So on this all I have to say is what was done has nothing to do with Semantic Mastery, has nothing to do with RYS Academy Reloaded. If that's the training that you're receiving you're in the wrong training because they're imitated. What does Wayne said? Often imitated, never duplicated. RYS Academy Reloaded is the original training on how to manipulate Google by using Google.
Bradley: Sweet, Laura that's awesome. She basically just joined the MasterMind from the thread today. That's awesome Laura, welcome by the way. I think you're going to love it. We got a big big project starting in 2018 and come join us. We're glad to have you. Alright, we only probably have enough time for one more question guys unfortunately but this is from Vitaly I guess? I'm sorry if I'm saying your name wrong. He says, “Can interlinking web 2.0 networks with embeds, videos, maps, pointing to my money site help boost the relevance and authority or will it create a footprint in Google's eyes and possibly trigger a penalty? What do you think about pointing web 2.0 networks to a single video? Can it hurt the rankings? Thank you.”
Vitaly, I think it is. It depends. Here's the thing. If it's a branded network. If it's a branded web 2.0 network, which is what we basically teach the syndication network, all digital assets out there should be branded, whether that's a corporate brand or a personal brand like a blogger for example or a coach would have. Either way, it's still a brand. Every single digital asset out there should have it's own digital, it should have it's own branded syndication network basically. It's own branded web 2.0 social media network because that's natural, that's logical.
So interlinking those and back to your money site is what we teach because that's what is natural. That's what everybody does. They go out and build websites and then they go out and get all their social media properties and they link everything together. We just know because we're SEO's how to make it even more powerful. So absolutely.
Now, if you're going out and creating persona based like standalone, separate and apart from the brand web 2.0 rings, then no. You don't want to interlink, well you can interlink those because each one of those personas like we do persona based brands all day long. All the time we build persona based rings for second tier networks for YouTube, additional tier one networks for YouTube syndication. You can use them as second tier networks for blog syndication if you know how to do it correctly. But the point is each one of those persona brands is a brand on it's own.
Let's say it's a John Doe. Let's say it's a John Doe site blog that you want like a blogger, like John Doe is the persona. So there can be an entire syndication network all tied together for John Doe all back linking or interlinking to whatever the primary site is for the John Doe network, which could be Blogger, Tumbler, WordPress. It could be self hosted WordPress. Whatever it is that you want. It could be a Facebook page, a Twitter account, anything you want but all of the network properties for that particular network would all be branded for John Doe or Jane Smith or whoever that brand may be. Then you can use those networks to actually point links back to other properties.
Now I would not want to point just standalone networks to just to your money site. You want to, and as we teach in Syndication Academy for two tier networks where it's a combination of a branded tier one ring and in persona based tier two rings, you want to have additional content being published on those tier two rings. Your branded ring can entirely be content from one source, which is your content distribution engine. Whatever that may be. Typically it's going to be WordPress or your self hosted WordPress site, your money site or it's going to be YouTube. That's typically what they are.
So all the content going to your branded network can be 100% just yours content, which that makes sense. Why would you want to share other peoples content on your networks? On the secondary networks, supplemental networks you don't want to do that because they're not branded networks and you can create a footprint if you're not careful. There are ways to minimize or reduce that, which is what we teach inside the Syndication Academy. That's a great question. Can it hurt the rankings? Yes if for YouTube videos I have never seen it happen but for … that's the honest to god truth but for money sites yes if you are using syndication networks incorrectly, you can absolutely leave a footprint and it can absolutely trigger a penalty.
Again, if you go through the training that we teach in Syndication Academy then it's basically a non-issue. Because I've got stuff that's been up since 2012 when I really started this method that are still ranking and working today and it's the same methodology that we teach.
Alright guys, sorry we don't have time for the rest of the questions. I apologize for that guys but we got to go. So we'll see, we have Master Mind tomorrow correct?
Adam: Yeah real quick there's a question I think we should definitely answer. One, Jordan thanks for being a big help to everybody. I know Mohammad and a lot of people appreciated you sharing the docs that you shared in the Syndication Academy. So big shout out to you for doing that. Then also, Jim was asking he said, “Outside of a new property here and there, what are the benefits of the monthly subscription to Syndication Academy?” He was a member a long time back and was considering joining up again, obviously good time since the price is going up in two minutes. But if there's more offered besides that.
I think one, I mean I'll just touch on this real quick is the community in there so people like Jordan who are actually out there doing the work and sharing a lot of the information. Getting access to the people in there is a big one and yes the updates are a big part of it. It's not like IFTTT has fundamentally changed in the last year. Obviously there's been some big changes but it still works. So I don't know, Bradley, would you like to add anything to that?
Bradley: Yeah I mean you mentioned in your question that besides the occasional updated property or new property that's, I mean that's not the case. It's not the occasional like every month we do update webinars where we cover, sometimes we add additional properties, sometimes we're covering prospecting. Sometimes it's, like last month, the last webinar that we did on November 30th or whatever for the update webinar I think it was number 17, anyways Jordan, I think it was Jordan actually that asked I think it was Jordan Faller that just asked some new content marketing guidelines for how to use what type of content, what type of back links and keywords and things like that. We spent the whole entire webinar basically talking about that. I went through a presentation on the best practices for content marketing.
So again, what I do is I look for questions in the Syndication Academy Facebook group that would be worthy of more additional in depth training, cover it deeper essentially and then I'll create training around that. Sometimes it's just stuff that I've discovered on my own that I share. Obviously I share as much as I can in there. Some stuff has to be reserved for the Master Mind but our updates are not just occasional properties. It's actually a lot of stuff that we do in there.
So again, it's entirely up to you. Of course you can always come join and check out the updates and see what's valuable to you and extract all the stuff that would be valuable to you and your business and then if you don't find that the updates that good then you can always cancel or suspend your service at that point. My point is a lot of updates have been given. Again I think we've done at least 17 update webinars in addition to a lot of additional update snippets that we put in throughout the training.
For example, we've got the applets have changed in IFTTT for how to set up the Google Docs and things like that. So I'm going to be covering that in this month's update webinar because again somebody requested that during the last update webinar so I'm going to. So again, if you have a request, come join us, ask us what you'd like to see updated specifically and we can prepare for some training for it.
Adam: Yeah and if you're looking whoever, not just whoever asked this question but for anybody else if you're looking at Syndication Academy, I do like to remind people because I think some people don't know this is that Syndication Academy is free for Master Mind members.
Bradley: That's correct.
Adam: So if you're thinking about either one keep that in mind in the back of your head and do the cost analysis if it's worth it to you it's a good way to save some money.
Marco: One last thing. People will suggest new properties for example in the Facebook group or wherever, wherever they ask the question or suggest it and we will actually go in and explore and see whether it's worthwhile, how we can exploit it and how it can be used in conjunction with everything else that we're doing. So there's a lot of benefit to it. It's not just here's the properties that you use and then the occasional update. There's a lot of things going on in Syndication Academy than just the occasional update. That's just my take on it.
Chris: Also if you mastered the syndication networks already, I would definitely join the Master class, the Master Mind cause it's just a matter of taking your business to the next level. 2018 is coming and yeah, time to grow it.
Bradley: Yup and Laura yes, Battle Plan is also included with your Master Mind Membership. So once again, welcome. Once you get into the Facebook group Laura we'll give you a nice warm welcome. Alright everybody thanks for being here. We will see Master Mind members tomorrow and everyone else next week. Thanks guys.
Adam: All right. Hey everybody, we're live. Welcome to Hump Day Hangouts Episode 158, the episode where I try to keep on my noise-canceling headphones and not listen to my own voice too much, but hey we're glad. You're here hopefully you saw our message in the Facebook group. If you're not a member of the Facebook group yet, we'll pop the link in here, but go check that out. Now before we get into it, I also wanted to say that there's been some back and forth and we've got some really cool stuff coming up for Black Friday. All right. There's lots of deals out there. I know everyone's watching like Amazon, all sorts of stuff, and we've got some never before seen bundles before. When I say never before, I mean it, like this stuff, we got some good stuff. I'll leave it at that.
There's definitely going to be more on that later, but I wanted to give everyone a heads up because we had a few questions and we've been talking over it and we're trying to put together some really good stuff. If you are new to Semantic Mastery, oh I'm not going to tell you that. See, I think the headphones are messing with my head. I didn't even get a chance to say hello to anybody yet. Let's stop real quick and go down the line. Chris, how's it going man?
Chris: Doing good. Great to be back in Austria.
Adam: Okay. Yeah man, how long were you on the road?
Chris: Three months.
Adam: That's awesome. All right. If anybody's got questions about handling stuff while on the road, talk to Chris. All right. Marco, how's it going man? How you doing?
Marco: I'm looking for a Black Friday deal on backs.
Adam: Got you. I think it might be a few years in the future, but we'll see what we can rustle up.
Bradley: That's funny.
Adam: Oh man. Rob, how you doing?
Rob:Doing good gentlemen. How are you guys?
Adam: Now standing, can't complain. Everybody, in case you don't know, Rob is Rob Beale and I'm just going to leave it at that. I'll get you a better introduction. All right. Bradley, how's it going?
Bradley: Good. I'm back from Vegas from a much, much … It was a much needed time away though. I mean we did a little bit of work, but it was more fun than work, I can tell you that. It was a really good event. I enjoyed it, spent too much money, but I guess what happens in Vegas type thing. It was fun. I had a great time, meet a lot of really cool people. The networking was the best part of that. It was hands down, so we're going to be bringing some guests on over the next couple of months from that same event right here on Hump Day Hangouts so you guys will get to meet some of the other players in the game, which would be cool because they can all provide insight to things that we don't work or can't.
Different opinions, different points of view or perspectives, so excited about bringing some of those people on. I met some really, really good guys and gals.
Adam: Yeah, you got to meet one of the mastermind members, right?
Bradley: Yeah, John Allan, one of our mastermind members. He was there. Really nice guy, did a video with him in the Facebook group. Yeah, it was really cool. Any chance to get to meet any one of our members, I certainly try to do that.
Adam: Cool, outstanding. Yeah, it was fun. I'm looking forward to going back to funnel hacking live in the spring and hopefully meeting up with some people again. All right. Let's get into real quick a couple of announcements on top of what we mentioned and then I know Bradley's got another one too. If you're new to Semantic Mastery, if you haven't checked out the battle plan yet, check it out. It is the SEO Blueprint. I'm going to put a link on the page here shortly with a coupon code, so you can save 75 bucks right off the bat. If you haven't yet, head over to serpspace.com as well. You can get your free account there, got some free tools, and that's where all the done-for-you services are at, a lot of the packages, link building, all that stuff.
I just implore you, go check it out and create your account. Then the last place is support.semanticmastery.com. If you've got questions, we love when you put the questions on this page obviously, but go check that out, especially if it's your first couple of times asking questions because sometimes we might refer you over there. It's where we have a lot of charts and diagrams and some of the more in-depth questions that tend to come up frequently and that way, you could get your question answered hopefully ahead of time and that would be helpful to everybody. All right. That's it from my end. I think Bradley you wanted to share something.
Bradley: Yeah. One more thing is we did the SEO bootcamp webinar with Jeffrey Smith last week or I think it was last week. Let's see, what date was it. It was Monday, November 6 so yeah, it was last week. Anyways, it was fabulous. I hadn't gone through the entire course and I still haven't gone through the entire course, but I had looked at parts of it and I was quite impressed. Now I'm actually working my way through the course. I have this concept of an hour a day. If you want to accomplish anything in life, as long as you commit an hour per day to it, you can do it, regardless of what it is, no matter how big the goal is. It's not a matter of when or if you'll accomplish the goal, it's a matter of when, when you approach it that way.
I've been meaning to go through that course because I know it's fabulous and I just haven't made the time over the last month or so since I've known about order a couple months really that I've known about it. I committed to start spending an hour every day in the morning working through that process of going through the training and implementing it. I've got a project that I'm actually applying exactly what I'm learning from the SEO bootcamp training to the site build because it's so freaking powerful. If you got a site built correctly, you can rank with a fraction of the links. Just a tiny fraction on the off page, and guys what's the hardest thing to do in SEO in my opinion? It's the off page because it you have the least amount of control over that.
I've just been really amazed with how detailed the training is and some of the real ninja stuff that is being taught inside that course, and so I wanted to just pitch that again say we did a webinar within last week. I've got the event page URL. I don't know Adam if you dropped it on the page or if you want me to do it.
Adam: No, I'll go grab it in a second.
Bradley: I'll put it and drop whatever.
Bradley: I'll put it in Slack. Yeah, I would recommend going to the event page from last week's webinar and watching the replay. There's some bonuses that Jeffrey was giving away as well as some stuff that we're giving away. Anybody that's building sites guys are doing, I mean it's on-page really the beginning of foundation of everything, right? I mean we do the syndication networks and the drive stacks and all that's like off page stuff, and then the content syndication, which is part of the money site because it's blogging and it's actually building up the authority and the relevancy of the money site itself. If you don't have proper page structure or site structure, then you're basically swimming upstream.
You're climbing uphill at all times, and so that really is the bet the foundation of like you should always start with your golden frame, the epicenter of your business should be your website, right? In my opinion, this is foundational training and it's really good. We couldn't have done as good as Jeffrey did with the training, at least I don't think we could've because it's really, really good, that good. With that, I just want to say one more time. I endorsed it a 100%, recommend you guys go through it. The price is insane really, so check it out and if you have any questions, certainly reach out to us. Okay.
Adam: Outstanding. All right guys. Does anybody else have anything before we dive into questions today? One, two, three. All right, let's get into it.
Are There Any Issues With Not Doing Anything On A Newly Built Syndication Network Built For A Few Weeks?
I recommend 10 or 14 days if you can. When you post some original content, or you can actually use other content from the same. If you followed the training James, like for wordpress.com, for example, will go maybe copy another blog post from wordpress.com, like another blog on wordpress.com, and then use that as the content, but we do give attribution. You got to cite the source and actually it's an external link from the blog, but it's an internal link back to the original source because it's on the wordpress.com domain if that makes sense. Even though they're different subdomains, that's typically how we get them to stick by adding some content and letting it sit for a week or two before adding like additional content where you're automating the posts.
All right, and that's really all that's for. If you build a network or you purchase one, whichever, just let it sit for a couple of weeks. If you don't have anything to do with it or content for a few weeks or a few months or whatever, it should be fine. What I would do though first of all James is if instead of leaving just the empty networks, I would still go in and try to post at least something, although again I don't think it would be any problem. I think you're better off leaving a network or web two sites empty, then starting to automate post right away if that makes sense. Anybody else have any other comments on that? All right.
Adam: I got mine.
Best Practices In Using The 10-pack Press Release Service At Press Synergy
I am doing some content that will be available that we're probably going to make … We're going to make some publicly available information about the press release stacking method and then there will be like an upgrade for the actual full training. It's like what our battle plan is and then there's obviously going to be an upgrade. That's going to be something that we're going to be releasing in the next I'd say six weeks or so six to eight weeks. I can talk about it very briefly on the top. As far as the PR frequency of publishing, I do it about once every two weeks. That's how I get started with sites because a lot of times you only need about four or five of them to get significant results.
In fact, I've got several properties or lead gen sites that I've been able to pop into the three pack, the maps three pack with just three press releases, which is insane. For ones that are a little bit more competitive, it might take four or five and so I like to spread them out about every two weeks. I know Rob who's on with us right now, he hammers them. He does one right after another, after another. I typically try to wait about two weeks per, but Rob comment on why you just hammer them.
Rob:Hi, sorry I'm muted. Yeah. Can you hear me?
Rob:Okay. Sorry, I was muted there. Yeah, I'll hammer them is Bradley saying and I'll mix up the link. I'm hitting not only the site, but I'm hitting some of the other … I don't have much detail to go into, but other properties so to speak. You actually hit some of your web too, YouTube, things like, that just spread it out. I mean you're filtering it through on some of them. You filter it through those other properties, so it can stand the abuse. As you said before, I'm impatient. some of them I'll hit. Now I don't hit stuff if I'm really trying to go slow with some things, but on just my own assets that I own for like lead gen. I'm a little more not nervous to lose, yeah I'll hit them.
Bradley: Right, right.
Rob:I'll stack them and all that.
Bradley: Yeah. As far as like for me, I tend to do it about once every two weeks. Like Rob said, the first press release, I always hit the money site and into Google Maps URL, right? You go grab the share URL. Always hit that first, and then I will do a lot of stacking and I'm not going to get into the details on this, but what I do is then I chain a press releases together to where press release number two links to press release number one as well as another, either an inner page on the site or like a review URL from Google Maps or maybe a Yelp page or Facebook or something from the tier one network, the branded network or citation or something like that, then press release three links to press release as well as other properties or maybe another inner page URL, that kind of stuff.
Essentially, I just try to mix it up to where you're not creating a pattern, but you're constantly hitting different tier branded properties and then also linking from one press release to another. For me, that's worked really, really well and I've tested all different types of configurations, and it doesn't seem to have any one particular configuration better than another, they just seem to work well together. What I do recommend is Jeff that you try to add some diversity to your press release distribution services though. Don't just hammer it with one service, try to use like inside a SerpSpace, for example. We've got two different services, and specifically for that reason because I use multiple press release distribution services.
Two of the several that I use are inside a SerpSpace as well if that make sense. Okay. The reason why is you want diversity in your backlink profiles. You don't want to just keep hammer in the same asset over and over again with the same distribution network. I mean if that's all you got, it's probably still better than nothing, but I would recommend that you diversify a bit if possible. All right. Good question there Jeff.
What Anchor Text Or Keywords Should You Use For Each Tiered Properties In A Syndication Network?
I'm considering purchasing some of the link boosting packages and wanting, needing general understanding of the concepts behind this.” All right. Good question. What I like to do from tier two to link to tier one, which is typically how we're going to … Like if you're buying link building packages from SerpSpace, we don't allow you to submit your money site. Basically, we will only link to tier one properties, and that's because they're spam links, right? I mean we're using spam tools in order to build the links, and so we don't recommend ever hitting the money site directly. We talked about hitting tier one properties and so with that, what I recommend is that you go with broader keywords and also generics and naked URLs. You don't have to worry about that.
The naked URLs and the generics are all handled by our link building team, but what you do want to submit is the broader term keywords. What I mean by that is like if you're doing local … This is a good example. If you're doing local, you don't want to do like the keyword plus the city because that is typically more like a tier one anchor text than a tier two anchor text. It doesn't mean that that never happens on a tier two, but it's a lot less frequent because you got to think about look think of like a bull's-eye, right? Your money keywords or your bullseye keywords are going to be right in the center. Those are going to be the ones your long tail. Those are going to be your keyword, your service plus city or service plus geo modifier, right?
That's a keyword plus local modifier. Those are going to be like the type of keywords they're going to point from that first ring down to the bullseye if that makes sense. Then tier two would be the next ring out, so they're typically going to be a broader and they're going to be more frequency of generic and more frequency of naked URLs, right? In broader terms, there's going to be a lot less frequency of exact match because the exact match or more bullseye type terms, they should be tighter or reserved more or less for tier one if that makes sense. When you got to tier three, you do it even further.
You can go up to like market level keywords, industry type level keywords, and stuff like that, and then go again more generics, more naked URLs, and that's typically how I've always built tiered structures. I'm pretty sure that that's the way that you should do it too. I haven't tested a lot of exact match on tier two or tier three in a couple of years because it just doesn't seem logical to do. I think it might be it's more of a footprint issue if you do a lot of exact match several tiers out because it it doesn't really fit what typically happens naturally if that makes sense. Any comments guys? Okay.
Adam: Sorry, took me a while to unmute.
Adam: Yup, sorry. I'm sorry man. I think it takes a second for my mic to come back in. Sorry, I was trying to answer a question to something and then yeah, nothing. Let's keep going.
Bradley: Okay, all right. As far as tier one guys, I recommend that you go with mainly brand anchors, naked URLs, and then you can use some exact match, but be sparing in that guys. That's part of the reason like I mentioned at the beginning of today's Hump Day Hangout on-page is so important because if you have your on-page, your site structure done, and your on-page correct or tight, then you can rank with purely brand URLs and naked URLs, and you don't even need keyword anchor text links. We've proven that over and over again. Again, f you've got your on-page, I would recommend that you stick with branded terms, naked URLs primarily for tier one links. Okay.
Maybe a few select exact matches, but I would be very sparing in that because again, you can let your on-page tell Google what the page is about more so than the links. All right.
What Is Your Favorite Spamming Method For Websites?
Adam: No. I mean I think that's the go-to right now. I mean that's based on the deadliest methods who he learned from himself in us and who you use before. Yeah, that's the answer.
Bradley: Yeah. He uses GSA as like more second-tier stuff now, but he uses like RanchWorx and I think it's what … I don't know, there's a lot of tools that he's using now but there are three or four different tools that are really the first tier or a bunch of web twos, so they're typically higher domain authority type properties, a little bit more relevant because we have a bunch of networks or link networks that we've scraped over the years now. We've got niche-based networks and things like that, and we use those as the Tier one to whatever we're spanning and then we throw GSA our kitchen sink spam behind that. GSA is still a great tool for that kind of stuff.
I still recommend you use that two or three tiers out from any sort of money site, but there's multiple good tools for doing spam.
Rob:I like to add in there drive stack.
Bradley: Yeah, absolutely. Yup, although I think …
Rob:That can filter some of the spam.
Bradley: Calling that a spam is really misleading a bit because we use it also to validate the entity. You know what I mean? I mean yeah we spam a drive stack, but the drive stack itself actually validates the entity. It helps to validate the entities. Because of that, in itself it's not really a spam method in my opinion.
Is It Okay To Be More Aggressive With SEO Battleplan Strategies When Ranking A More Than 5-Year-Old GMB Page?
Usually when we're talking about being really conservative, it's about newer properties, so stuff that you really have to fly under Google's radar so to speak, right? You don't want to raise any red flags. If you got something that's been established for five years, again without looking at it, I would take it on a case-by-case basis, but the vast majority of them will likely be able to withstand you being a lot more aggressive. Okay. Let's see, the market is one of the most competitive press release strategies being used and in one of the major five cities in the US, what do you think.
Yeah, and that in my opinion that like that's one of the things that the press releases is something that I've been real aggressive … Well, I say real aggressive but as I mentioned earlier about once every two weeks, I'll do another press release for even brand new properties. Like I said, I've been able to rank into the maps pack for within just three press releases so about six weeks. Sometimes with a little bit more competition, it takes four or five press releases and so it might take me two months or so. If I wanted to be more aggressive, I probably could but I try to typically for newer properties just be a little bit more conservative.
Again with 5-year-old site and Google my business listing, you could likely get away with doing a press release every couple of days or once a week or something like that so four in a month and you'd be able to use those. Find a VA or use something like ScrapeBox and put all your URLs from your press release distribution report in there and figure out which ones have do follow links, and then you could use those to like spam … You could spam those with additional links too because then you allow the press release site to like launder that link juice a bit, right?
That works really well too because a lot of times when you spam a press release and also if you can send some traffic to it, there's some Fiverr gigs you could use, there's some other things that you could do. You can end up getting a press releases to rank for your keywords too, so that's a good strategy.
Should You Use Sub Domains For The Silo Sub Niches Or Should You Just Use A Category Sub Folder?
Keith if you're going to silo collection of sub-niches and set up silos for them, if you're going to silo a site, I'm not sure why you wouldn't just silo it on the site, the root domain itself, instead of like having separate WordPress installations, which is what you would have to have if you have them on subdomains or in subdirectory sub-folders like you mentioned. I'm not sure why you would want separate WordPress sites for all of those. Typically a silo means that it's all within the same domain, right? You're talking about site structure with categories, pages and child pages and ultimately depending on whether it's simple silo structure or complex out of the structure.
With the complex method, you're going to have top-level pages, child pages and in posts, but top-level pages are corresponding with top-level categories and then your child pages correspond with subcategories, and then your posts just fall within those, right? That's all usually done within just one WordPress installation. I'm not sure why you're trying to separate those. I mean you could, but to me, that would be a real pain in the ass publishing content. Each time you want to publish content to a different site, that you'd have to log in to a different site, and that's not a really efficient way to run it.
Not only that, but I'm not sure … I guess with some internal linking, you could link everything to where like you could sculpt how you wanted link equity to flow through the properties. Anyway, but again that's way more work than I'm willing to do. I just would recommend it you just build the silos within the root domain, mainsite.com.
Chris: Yeah, and actually the way that he has it set up without what he called the sub-domain is perfect. It's mainsite.com, the sub-niche, and the sub-niche would be the category that he'd be siloing, so that's how he'd set up. Each sub-niche would be a page as category, and then the sub niche … I mean this is perfect the way it is. You don't need to go one more level where you would need a sub-domain. Yeah, the first example. Don't them put all, no folder.
Bradley: Yeah, no folder because that would be a separate WordPress installation and that's what I'm saying. Let me just pull this up for one moment because this will make it seem a little bit more sense. If you say mainsite.com, what you would typically have is you would have your category and you'd have your sub … If you're doing complex solid structure, right? You would be subcategory and then lastly post, right? That's how we go if it's … If it's a simple solid structure, it's just going to be one less level, which would be category post, that's it. All right. This is all done on one WordPress installation guys and that's really … I mean it's so much easier that way.
We only separate by subdomains when we're trying to separate assets and there's times to do that and an authority website guys should all be done in one folder or one WordPress installation in my opinion. Okay. Okay, no problem Adam.
How Long Should You Wait When Ordering Links For The VPH Embeds?
What I recommend doing with that is that you actually build links and embeds around the same time because it makes more sense to do that from like a logical standpoint if you think about it. Why would you get 50 embeds and know backlinks or 50 embeds and then backlinks or backlinks and no embeds, you know what I mean? Just to me, it would be more like a simultaneous thing and so we try to think about it that way. Obviously, also if you can send traffic to those at the same time that you're building links and doing embeds, that's an even better signal and perhaps even some social signals, although I don't know that social signals have much value anymore for SEO.
I haven't really tested it in quite some time but because I think more about traffic now for that than actual just flat out social signals. Does anybody have a comment for that?
Chris: Yes. As far as social signals, we go back to what we're calling ART and it starts with activity on the link, right? The A. Yeah, Google doesn't care about social signals and I think it was that who's that shithead, John Mueller. He's the one who said Google doesn't pay attention to social signals, but it's a misnomer. It's like sleight of hand because Google does care about social signals and that it wants to know what's happening with me. It's all about links. It's always been about links. It is about links now. It will be about links into the future. It's not changing anytime soon. That's the way Google is structured.
You give Google a signal on that link and call it a social signal, call it activity on the link or call it whatever … I always drop on that phone, call it whatever you want, Google wants to know what's happening in there, right? That's why one of our strategies is shortening the links with the Google shortener and so that Google can have direct metrics on what's happening with that link. You get that activity on that link and really good thing start to happen. We don't have to call it social signals because John Mueller obviously doesn't want you to know that this is really important. The important part is what happens to that link in whatever platform it is that we're talking about.
The platform doesn't matter, it's actually the activity. Now the platform is bad, then the signal is bad. If the platforms are good, then the signals are good and Google is going to pay attention. They're going to pay attention to both, so that's my take on it.
Bradley: Just to be clear guys, social signals, the reason why like just buying spam social signals typically doesn't work is because they're from accounts that create like stuff or share stuff or whatever, but then there's no activity on that social signal and so that's why there's no value there anymore because they don't provide any traffic and there's no activity. If it's a natural social signal, then that post, that share, that like or whatever will propagate or it will draw attention because there's real fall, there was real engagers with whoever created that signal to begin with, which means there will be activity on that social signal, whether it's additional traffic or additional comments, likes, shares of that social share itself if that makes sense.
If somebody shares a URL to Facebook and nothing ever happens to that share on Facebook, in other words, there's no comments, no likes for that share, no engagement on that share, does that share even register? Now I don't know 100% whether it does or not, but basically it provides no value, so in my opinion it would be ignored, right? Now if that share, if somebody has a lot of friends or a big following or whatever on Facebook and they share a URL, it's typically going to get a bunch of comments in that post, which is basically funneling link equity from all those other profiles to that social share post, right? Does that make sense, which then transfers ultimately back into the target URL whatever was shared, and so that's my point.
If you can get second level or second tier engagement on social signals, that's where they end up having power. Think about it guys, when people engage on a social share, so a first-tier social share, when people engage on that, there will be a level of traffic that comes from that too, and it's referral traffic from those platforms, which is a great ranking signal. That's why I'm saying like just buying straight up social signals, it's typically useless. It's a waste of money because you're not getting any engagement on those social signals, no traffic, no referral traffic, and no additional like I said engagement with the actual share posts themselves. All right, so save your money.
What Was Your Experience In Using Mass Blogger and G Site Generator?
I'm using those to create very, very themed relevant networks. They're many networks, many blogger networks, many G site networks, and many WordPress.com site networks that are helping me to rank my target URLs, which can be videos, they can be money sites, Google my business listings, press releases. Like drive stacks, you can use those to help boost the Google sites, right? Your Google money site, not the ones that you generate from the Google site generator. If you have a drive stack, it's going to have one primary Google site, right? That's basically the pinnacle of the drive stack is the Google site and so like using these little tool or these tools to create many networks to boost that is really, really powerful. All right.
Look if some of those sites rank for keywords like long tail stuff, hey that's a bonus, that's great, but that's not my intention, that's not what my goal is, right? My goal is to those have those properties help to rank whatever my target URL is. All right.
Do You Change A First Person Keyword When Using It In A Blog?
Something else you can do is when you do a search in Google for those types of queries and take a look at the bolded words in the search results and see if there's variations in the search results of how people would word that type of a question or that search query that gets answered in the search results and take a look because Google a lot of times make that connection, that the question was posted in first person but it's been answered in third person and it will show the third person modifiers as bold even though the query was the first person modifiers. Does that makes sense? Because again Google with RankBrain, it knows enough now it knows.
With the semantic web engine, it knows enough about those being related queries, and so just take a look and do a little bit of research on your own, let Google show. I'm fairly certain that it won't matter, but just do a little bit of research on your own. You should be able to figure that out. All right, moving on.
Best Practices In Optimizing A Website That Is Relying On The Original Content
It's about if you've got like pages that are generating traffic, they're ranking well, and they're generating traffic, they're probably generating traffic because they're ranking well or they're ranking well because they're generating traffic. It's kind of like a cause and effect. It's a perpetual thing, right? You can put internal links from those to other pages that you're trying to push as long as they're relevant. You want to make sure that your siloing, you're theming, your keyword theming is tight. If you push like I put a link, an internal link from one of those pages that is ranking well and receiving traffic over to something else that may be on the cusp.
For example, if you've got a keyword a page on a site that is on page two and you look in search console, and you see that it is getting impressions for the keyword that you're trying to rank that page for, but the position is such that it's not receiving a lot of traffic or it's not getting good positioning in the search results, what you can do is actually link to that page from a related page on the site that is ranking well, that is receiving traffic and give it a boost, right? Again, I wouldn't recommend just directing link flow as your primary source for ranking other pages.
That's a great strategy, but you also want to make sure that the pages are optimized well because once again as I mentioned earlier with proper on-page optimization and site structure, you can rank with just a fraction. This is exactly what Jeffrey demonstrates in his training is how he can take pages and rank for fairly like in some cases very competitive terms with absolutely no backlinks because he's just utilizing pages on a site that are already receiving a lot of traffic or have been optimized well and are ranking well.
Then through the proper on-page and internal linking structure, it ends up ranking the other pages and that's quite incredible and that's what I'm saying like building a bunch of links can be a pain in the ass guys because most links are flat-out toxic now and it's becoming more and more difficult to build valid links that don't harm your site or that aren't discounted by Google. In my opinion I think, it's a skill that should be further developed. I'm not going to lie, I've let my on-page SEO knowledge slip over the last many months because I haven't been doing a lot of it.
It's very, very refreshing for me to get back into this type of the study, this research and actually implementing as I'm going through it because I'm starting to see it just reminded me of how important on-page really is. Okay. You guys got any comments on that? It was a great question by the way Brian.
Chris: No, I thought that was a great answer.
What Are Your Thoughts On GSA And YouTube?
Bradley: Awesome. “Thoughts on GSA for YouTube.” Sure. Why not? I don't know because I again we've got [Deadia 00:38:30] who knows how to use GSA very, very well and I do send YouTube URLs to him to spam often. Don't forget to use playlist guys if you're going to be using spam tools. Make sure that you are not only spamming multiple variations of the YouTube URL, which there are ways that you can get. I mean, what is it? There's something like 40 some in. It's probably more now but there was like 40 some versions of YouTube URL so you could track …
Chris: No. There's way more, way more.
Bradley: Is there?
Chris: Oh yeah.
Bradley: Okay. Well however many there are, if you're going to be spamming, spam all the variations of the URL that you can as well as putting it into a playlist and grab as many variations of the playlist URL as you can and hit the playlist URL too, even if it's a single video playlist if that makes sense, right? I mean I've heard of people saying that they've gotten YouTube videos that have never been like the index but like demoted in their search results because of too much spam, but I don't know maybe because we've got somebody that knows what they're doing. I've never experienced that.
What Would Happen To A Site If We Stop Posting Content?
For my lead gen sites, I use syndication networks and standard operating procedure. We publish blog posts, always start with three to five blog posts. This is covered in all the different trainings. We always talk about that, always start with three to five posts, and then I continue posting until the site ranks and the maps pack is typically what I'm trying to do for lead gen and for local stuff. Then I usually stop posting and until it starts to slip at which point or if it's very competitive and then I'll continue the posting, but I may reduce the frequency of publishing, so that it reduces my expenses. For most of my lead gen stuff guys, I only post to the syndication network and add a blog post to the site's long enough to get them to rank in the three pack.
Once it ranks, I stop because it's just an added expense that I don't need to incur. Now that said, if I'm selling content marketing and SEO services to local businesses, it's something that you just continue to do over and over and over again because it maintains the rankings, right? It's generating revenue for your business. I mean it would be silly to tell a business owner, “Yeah, I'm going to do blog posting until it ranks and we're just going to stop and you can stop paying me by the way. My work is done here. I'm going to go find another client.” That's silly guys. Oh, I just got another lead coming through quick mail. Awesome. I just heard it.
Yeah, just keep in mind, for your own assets, I would do whatever you need. Do as little work as possible to achieve results. For client work, you put them on a reasonable plan for services that are going to achieve the results and it's a recurring model, right? You want to keep that recurring model at whatever cost necessary too because honestly if they were to stop paying you because you stopped blogging and two or three months goes by and they start to slip in the rankings, which it's likely to happen, then they're going to blame you or they're going to go find somebody else to restore their rankings or unless … I mean because they're going to think, “Oh well whatever he did or she did didn't work well enough, it didn't stick,” which is why I recommend you just stick with it.
Once you get them ranked, you just keep it going and I've had clients ask me is do we really need to keep doing all this and I say, “Yes. Do you want to stay in the position you are because it's so easy for them to forget when they start generating leads for their business what it was like to not have leads?” You can remind them well, “Yeah, your business has been doing well for the last six months, right? Do you really want to jeopardize or risk that?” I could stop doing what I'm doing and it may stick for three months, it may stick for six months, there's really no way to tell. I recommend that we continue going because it's obviously serving you out. Does that make sense? Okay. No other comments, we'll keep moving. We've only got about 15 minutes left guys.
How Do You Find Keywords For Long Tail Traffic And How To Generate Content From It?
It's more about like commercial intent queries that we usually target because we're what are we ultimately trying to do, generate leads. However, there is something to be said for building the authority and the presence of a site by providing useful information around that industry or industry queries questions, right? What you can do is just go to … It's a very simple, it's a tedious process, but it's a simple process, but just going to Google and using some top-level keywords, like market level keywords without local modifiers, like how much does water heater repair replacement cost, right?
Put that in as a Google search query and then go take a look at like the knowledge graph questions that come up. You might have to play around with variations of the keywords or of the query itself in order to produce those types of questions. If you look at the questions that show up in those like accordion menus basically right within the search results, those are like knowledge graph questions, you can get some really good ideas there as well as pay attention to all the related search terms at the bottom of the page. The Google search result page, look at the related search.
You'll a lot of times find other types of questions that could be answered and each one of those questions guys … Then drilling each one of those results. In other words, when you collect a question from the knowledge graph, go open another tab, go to Google and put that question in and see what else returns, and then scrape that page, pull out any relevant questions or queries from that page as well. The same thing with the related searches at the bottom, go drill in each one of those.
Then what you can do is you can compile similar questions into longer form blog posts, so that you have one piece of content, one post or one page that can rank from multiple queries guys, and there's actually ways to get those queries to pop into search results as knowledge panels or basically knowledge panels, what they call position zero Serps. That's a great way to do it, and also don't forget, use Power Suggest Pro after you've collected all those terms and in use trends, so you can go … Trends a lot of times isn't going to show you data on like long more complex queries like longer like questions and stuff, but you can get ideas for your seed terms from trends.
Then you can drill into those seed terms and start looking for those types of questions, then you collect all those queries and questions, put them into a notepad, Fowler or spreadsheet or whatever, then go drill in each one of those, collect more. Then once you've got this comprehensive list, you can go into something like Power Suggest Pro, which is what we always recommend and drill into those terms even further. The next thing you know, you'll have are just a huge pile of keywords and search queries and really complex stuff that you can start to organize in a logical fashion and create some like cornerstone content essentially on your site. Even as blog post guys, it's a great way to get a lot of traction very quickly.
Okay. Great question though, another one from URL. Anybody have comments on that before I move on?
Chris: No, I thought that was perfect.
Bradley: Okay. Again, just the last couple days, I've learned a lot about this and seen some real reason … The site that I'm applying all these techniques on is for a national based site, and so you have to get into that level of SEO optimization. Now I'm still used to doing local and usually most of my local sites are like city specific. They don't usually have much like larger service areas where I have to do real complex silo structuring because usually when I'm targeting multiple cities, I create multiple physical locations and I use separate subdomains for each city, so each individual site build is really only optimized for one city, which makes it so much easier.
When you get into doing like national SEO or service area SEO but it's a large service area and you do it all from one location or one website, that's where it starts to get more complex and these content stacking strategies and proper structure and proper on-page optimization becomes so much more important, right? That's why I'm saying like these are just some amazing information can help with that kind of stuff.
Do You Still Recommend Using High Quality Spun Articles For SEO?
He's got the best high quality spun articles and God, this is really, really bad. What is … Superspunarticles.com. Let's go there go for a second, and then I'm going to share the other provider too. Superspunarticle.com. Keith if this isn't you, please reach out to me and tell me because I'm … Yeah, this should be it. This should …
Adam: No, that's him, that's him.
Bradley: That's Keith. Okay. Yeah. If you're looking for Super Spun Articles, I would recommend going to Keith. I haven't done a whole lot of spam work where I've needed these and quite some time but when I did a couple years ago, he was my go-to guy. There's no doubt and I trusted multiple services, and he was the best hands down. I endorsed his Super Spun article service without a doubt. As far as individual content, I've been using this a lot recently because my primary writer has been really backed up with other work. Let's see. I probably had it. There we go. Natashanixon.com, so I'll grab both of these URLs and paste them on the page.
For her, let me show you. I'll show you which service specifically I use for web page content because I've been using her recently a lot or I say her. Natasha Nixon, that website, I've been using that a lot for content. Under the select service, I select authority content. That's for web page content, right. If you're doing content for link building, again if you need something spun, go here. If you're using it for a money site content, you want to select authority content, and I think it comes out to be about eight cents per word. Oops. Yeah, it's about eight cents per word, right? $80 for a 1000 word article, and so I usually buy the 1500 or 2000 word articles for web page content. That's typically what I pay for. Even 2000 words, I means 160 bucks but it's good content.
I've really only had to have a couple of edits made and I've bought a few dozen articles from her now or from this website I should say. Okay, check it out. Good question though. We're almost out of time guys. We're going to run through a few more.
What Is The Main Difference Between Mailshaker & Quick Mail.io?
Actually it was yesterday morning, and we just got accessed for testing purposes and I'm actually going to be using this same tool, the content assistant tool part of the cognitive SEO's app or applications suite of tools. I'm going to be using that in conjunction with the on-page training that I'm taking from Jeffery Smith and the SEO bootcamp. I'm going to be combining those two. I'm going to be using all the structure and internal link building and on-page optimization tips from the SEO bootcamp training for this authority site that's a national based site, and then I'm also going to be using the cognitive SEO and content helper tool to help to optimize the content based upon the data that that provides.
Again, this is stuff that well it'll be shared in a mastermind. It's likely not going to be shared outside of the mastermind, but yeah because I'm really looking to use both of those tools if that makes sense so I don't know about ABS tool. AB usually produces good products though. I'm not going to lie, so if that's what you got, use it. All right. Okay. This post is from [Anwar 00:51:41]. He is our other semantic mastery approved phone verified account creator. There's two of them that we endorse, right? Guys, it's just a pain in the ass to create phone verified accounts. There are often issues even with pre-purchased ones, but these are two providers that have taken care of us, right?
There's the bulk PVA, we've talked about him multiple times and then this is the other one, this is Anwar. There's his Skype ID. I gave him permission to post this. That does not give other people permission to post promotional stuff on our pages. If you want to, you could always reach out to us and ask for permission and in this particular case, I gave him permission. By the way, his website is this year. He's got his Skype address there, reach out to him, and you can also go here. Again, he's one of two providers that we endorse, right.
Marco: Just so people know, I'm always on the lookout for people spamming our stuff and I almost did knew Kim.
Marco: I asked you just in case because I wasn't sure, but I am always on the lookout for people. Let this be your only warning. If you spam our groups, any of our free groups with garbage, I will ban you, point-blank.
Bradley: Yup, drop the fucking hammer.
Marco: That's it.
Bradley: It's awesome. Wayne Clayton, one of our longtime mastermind members, he's an attack dog too because he'll throw the ban hammer real quick when he thinks somebody spamming, so that's awesome. All right.
Any Advice On How To Deal With A Negative SEO Attack?
Marco: Yeah, sorry I was muted. Jason Quinlan just had a negative SEO attack. I mean is it a bot attack? What is it? I mean there's a lot of things that you can do to ban the box if you get your traffic from whatever it is, right? If it's mainly from Google, Bing, and social media, then you only allow those bots on your website. Now the problem is that people will change the user agent that you block and so that you don't have those user agents blocked. The way we do it is a lot different than most people, but I mean it's a bot attack could be so many things. Is it the server, is it the website, what is it that they're attacking, so that we can know what the advice could possibly be.
Bradley: Yeah. Because if it's just a negative link attack, I've had a couple clients that have experienced that and it's been a pain in the ass. I don't know of a more efficient way to do it, but what I will do is just go and periodically depending on how aggressive the spammer is and create disavow files. I do backlink analysis, pull a report. I'll take all the toxic links and throw them into a disavow file, submit to the search console, and then go have all those links that were in the disavow file crawled. Essentially, I just sent them through multiple indexers so that Google goes and crawls those URLs and knows to disavow them because it just cross references what's been submitted when it goes and recalls the link.
I've been successful at keeping negative SEO s from producing much of a penalty at all by doing that, but it's ongoing and it's pain in the ass. If you got somebody that is persistent enough, then that might not be a viable solution, right? It's not very efficient regardless, but that's how I've done it in a few cases just a handful of cases that I've experienced that in my career.
Marco: The way we do it … I mean to start with this is of course a drive stack because the drive stack will withstand just about anything. It will filter just about anything, but then see again we have to know because you could actually take the pages that are being spammed, filter them through drive, push them back to the website, and they'll actually filter out all the garbage, and I'll give you nothing but love back. You really have to know what you're doing. I don't know how much more advice we can give you on this forum since it's free, but there's tons of things that you can do.
Any SEO Advice In Using Semantic Mastery Products And Services For An Election Campaign?
Bradley: Yeah. Let's see. “Any advice on how to use semantic mastery and your other services to rank for a candidate in an upcoming election.” Unfortunately, I can't give you any advice on that. I've never done anything for that. I've thought about trying to do that in the past. Within my own local town, there was potential there for me to do some marketing work for them. I ultimately declined because I wasn't sure how to really approach that, so I didn't want to take it on and promise results without having experience and knowing like with some level of confidence that I could produce the results. I don't really know. I don't know about ranking.
I would think for election type stuff, I would go with mainly all paid traffic, and the only reason I say that is because usually it's just a temporary thing, right? It's only for however long the campaign lasts and then once the campaigns over, it's done and so I wouldn't want to put a shit ton of work in the SEO for weeks or months in advance just for it to be like something that ends very abruptly when the elections over. Personally, I would go to something that you can scale and get instant results or instantly basically and that would be PDC. That's my best advice, but again I've not done it, so I really have limited experience there.
Marco: Yeah. Pay-per-click into social media.
Marco: Right. I think that will lead me …
Bradley: Yeah, using in social media and you paid posts on social media.
Bradley: Okay. Dominic, probably going to be the last question. Well he says, “This is a comment. Silos can be done with just plugins simple work complex.” Yes, they can and that's what I love about it. Well especially the framework, the SEO design framework, again there's a bit of a learning curve with that theme or that framework. There's no doubt but it's very, very powerful and it's worth learning how to use. That's going to be pretty much my go-to framework for WordPress sites going forward is that. “On the G sites, are you building multi-page sites?” Yes Dominic, actually I am. I'm doing the multi-page sites, so I'm building one site at a time with multiple pages with the G sites builder.
Then what I do is I just build multiple multi-page sites and I use those to create those little link networks. Essentially what I'll do is I will take a keyword theme, so think about taking one silo from your money site and creating a Google site on a page Google site that has its targets all your supporting article, your supporting keywords for that silo, right? Each page on the Google site is another keyword that stacks to make that overall keyword theme, that keyword cluster. Each individual Google site is its own keyword cluster and I use those to actually create massive relevancy for each one of those Google sites that then I pass back to whatever my target URLs are.
Okay. Again guys, when I get these projects done that I've been using these tools for, I'm going to do a case study like that it's obviously going to be to promote his tools as well, but I'm going to share what I'm doing with these tools and how to get results with them at least how I'm doing it. Okay, so just keep that in mind. All right, cool. Looks like we're just about finished up. Got almost all of them. We missed one Dominic. Sorry about that buddy, but we're at the 5 o'clock mark, so we're going to wrap it up. Great questions today guys. I enjoyed it. Thanks Marco, thanks Rob for hanging out.
Marco: All right man. Bye everyone.
Rob:Yeah, have a good one man.
Bradley: Thanks Rob. Mastermind members, we do have a mastermind webinar tomorrow, so we'll see you all then. Thanks guys.
Adam: All right. Hey, everybody. Welcome to Hump Day Hangouts, this is episode 157, it's three years plus one week. Today is the 8th of November. Sadly, we're missing Bradley, today, although he is in Las Vegas. Oh, look at that, and now he's going to make me a dirty liar. How's it going, Bradley? Oh, maybe not.
Hernan: Can you hear us, Bradley.
Bradley: What's up, bitches?
Adam: What's up, buddy? We are live.
Bradley: Are we live?
Hernan: [crosstalk 00:00:32]
Bradley: Oh, sorry.
Hernan: [inaudible 00:00:35].
Adam: I was just doing the intro and said that you were in Las Vegas. Why don't you tell everybody what you're up to?
Bradley: All right. Give me one moment. Let me see if I can turn all this on. I don't know why camera is not coming on. Hold on a minute. Okay. Anyways, we're going to do without a camera. I just go here, I don't know, two hours ago, maybe. I got up at 2:00 a.m. eastern this morning to catch the flight out here, so I've only had three hours of sleep, I'm really, really tired, but I just had dinner, or lunch, excuse me, and just got back to the room. I just wanted to check in with you guys, and see how everything's going.
Adam: Awesome. Yeah. Things are good. Like I said, we're just getting started, are you going to be able to hangout for a little bit, and listen in?
Bradley: Yeah. I'll hangout for a few as long as it's not, how's the audio? Everything all right?
Adam: Oh, yeah. You're good to go.
Bradley: Okay. Cool. Yeah, I'll stick around for a bit.
Adam: All right. Let's keep rolling then. Hernan, how's it going, man?
Hernan: It's good. It's been a busy day, but everything is good. I'm excited to be here, to have another Hump Day Hangout. We're sticking to it.
Adam: Good deal. I'm going to take this moment to impress upon everybody the importance of a mastermind, and I'm not talking about our mastermind, Hernan, before this call, you don't have to say who it was, or exactly what you're doing, but you were on a call doing what?
Hernan: Oh, yeah. I was in a mastermind, getting coached, pretty much, and I got on another one this Monday, they're like way ahead, they're smarter, prettier, you know, more skilled than I am. I'm there. You need to be there. Right? It's not like we, [inaudible 00:02:20] amazing, we have everything figured out. Not by a long shot. Not by a long shot, so yeah, you need to be constantly pushing yourself, so that's basically what we were doing.
Adam: Awesome. Good deal. Marco, how are you doing?
Marco: My back is fucked up, that's how I'm doing, man.
Adam: [crosstalk 00:02:38].
Bradley: I'm not laughing at you, Marco, I'm laughing at the way that you just expressed how you feel about it.
Marco: But, life's good, man. You know, it's an injury, it's not like I'm dying, or anything. Right? It's not cancer, thank God, but it hurts, it doesn't hurt any less. Right?
Marco: Life's good, back is fucked up. That's how it goes.
Adam: Marco, real quick, public shout out to you, I'm working on it, I don't know if you guys can see this with the glare, but I'm working my way through The Emperor's Handbook, so thanks again for recommending that.
Marco: Awesome book, man.
Adam: It's good stuff. Good translation, and I'm loving it, so I'll probably do a quick write up on it, and share that with people, too. I think so far it's a good book. It's definitely worth reading for everybody. All right. I just got a few announcements I want to run through real quick. The usual, man this is really messing me up. I'm going to take my headphones off. All right. There we go. Those are weirding me out. I've got some nice canceling headphones, and it was just incredibly quiet and doesn't seem right, so anyways.
All right. If you're new to Semantic Mastery, and you're listening to these weirdos, and especially me talking, and wonder what the hell is going on? The best place for you to get started is the Battle Plan. All right? It's the SEO Blueprint, I'm going to pop a link here in a second where you can get started with that, and we got a special coupon code for you, so you can save 75 bucks. All right? A lot of times people come to Semantic Mastery, the see us on Hump Day Hangouts, they see the website, and they're wondering, where's the best place for me to get started? Do I check out here, go there, start with the Battle Plan. All right?
Secondly, if you haven't been to SerpSpace yet, head over to serpspace.com. All right? It's a free account creation, there's some free tools you can use, and that's the home of all the just kick ass done for you services, and a bunch of the other stuff that is coming soon that we'll tell you more about in the future, here. Then, also, if you have questions throughout the week, you know, you can always submit them at this link that you got here with, we update that about 24 to 36 hours after the previous events, you got to give us about a day, day and a half to get things reset up, but also you can go to support.semanticmastery.com and we got a lot of archived posts there, and like when Bradley does some drawings and he does his beautiful snag it drawings and we- –
Adam: Save those, and-
Adam: [crosstalk 00:04:50], so that people can go check those out later. Other than that, I think that's going to wrap it up for us, I did just want to mention that we have the replay for Jeffrey Smith, and his SEO Bootcamp webinar, that was fantastic. Got a lot of really good feedback from people. If you're interested, again, I'm going to pop that link in here, you can go check out that replay as soon as you want after Hump Day Hangouts. I think that will do it. I'm going to put my headphones back on, so I can actually hear you guys.
Hernan: Sounds good. Yeah.
Adam: All right. We good?
Hernan: That's pretty cool. We should be good.
Adam: [crosstalk 00:05:26].
Hernan: Chris just joined us, so maybe you want to welcome him, too.
Bradley: Hey, Chris is in Vegas, too, man.
Adam: [crosstalk 00:05:31].
Chris:Yeah, man Vegas, baby.
Adam: Get up to some mischief?
Bradley: Actually, I've talked to two Uber drivers since I've been here this morning, and they told me to go to Fremont Street this evening around 7:00 p.m., because apparently it's a good place to go in the evening with a lot of cool stuff to see, and light shows, and all kinds of stuff, so I think that's what I'm going to do this evening, Chris, so maybe if you want we can hangout-
Bradley: All right.
Hernan: Why are you guys there? Bradley what are you doing in Vegas, if you want to tell the guys a little bit?
Bradley: I'm here for the SEO Rockstars 2017 event. I'm actually a speaker. This is the first event that I'm actually going to be speaking at from stage. We've had Semantic Mastery for several years, now, and we do everything online, but this is actually the first live event that I'm going to be speaking at, so I'm a bit nervous, but at the same time I'm also really excited, because this is kind of a big step for us, and for me, especially, and that's part of the reason why I joined the Toastmasters organization, so that I could prepare for this speech event. However, I'm not just going to dump Toastmasters after this event, it's something that I found to be incredibly valuable, so it's something that I'm going to continue doing.
In fact, last night I did my second speech for the Toastmasters organization, which was a practice for my speech here at the SEO Rockstars event, and it was funny, I was actually more nervous about giving my speech for Toastmasters last night than I am about giving it in front a room full of online entrepreneurs. The reason why is because an online entrepreneurs, like a room full of SEO's basically I feel comfortable, because that's my scene, that's my crowd, so I don't feel as nervous in front of them as I will in front of like other people that don't know anything about our industry, and I'm trying to give a speech that makes sense to them. Can you guys, does that make sense?
Hernan: Yeah. A 100%.
Bradley: It was funny, because after my speech last night the evaluators evaluated my speech, and blah, blah, blah, and they were like, “You know,” because I had notes and all that kind of stuff, and they were like, “You know, you could have probably just done some bullet points on index cards, because you know your material, it's clear that you know your material, so you probably didn't need to have so many prepared notes,” and I was like, “Well, actually, I have more prepared notes for the Toastmasters presentation then I did for the actual speech that I'm giving at this event,” and it was just because I was more nervous about giving it to a room full of public speaker evaluators then other online entrepreneurs. I thought it was pretty funny. It's kind of like flip flopped I'm more nervous about giving speech at Toastmasters then I was at an actual event. I'm really looking forward to doing that this week, it's kind of a big step.
Hernan: That's pretty cool. I like the topic that you chose, if you can disclose it a little bit before the actual event, that it's an SEO Rockstar event, but you're not actually talking about SEO, like you're talking about something else.
Bradley: Yeah. It was interesting because when I got invited to come speak, I realized that when I saw the lineup of speakers I said, “Look, you know, there is so many SEO's that are going to be speaking about SEO, and digital marketing stuff that actually I feel have surpassed my abilities,” to where I didn't really feel qualified to be speaking about that, so I decided to speak about business building, and basically like developing success habits and growing a business, period. My speech is going to be about three points that I'm going to make.
The first being, developing successful habits, goal setting, and planning, basically. Point number two is outsourcing and point number three is partnerships and joint ventures, so essentially my speech is going to be about not SEO, specifically, it's going to be about how to grow your business in the digital marketing space, period. I feel that was a much more fitting and appropriate speech for me to give, especially considering the fact that I'm going to be sharing the stage with multiple SEO's that are quite advanced.
Hernan: Right. I think it's valuable for them, too, because most of them are actually, like it is our case, right, we're struggling with those kinds of things, it's a challenge, like once you nail down your craft you need to learn a bunch of other skillsets, outsourcing, managing-
Hernan: And, that kind of thing.
Hernan: It's hard.
Bradley: Yeah. The thing is and very quickly just because I know we need to move on, but the thing is I think the industry is flawed in that basically people come into this industry with the intention of learning a particular skill, how to become really, really good at fulfilling a service, whether that's SEO, or PPC services, or lead gen, or whatever, so our industry is rife with training products that develop a very specialized skill, but I think what's lacking is how to monetize that skill and build a business around that skill.
To be honest, through the years of our experience, now, within Semantic Mastery, and obviously within my own businesses, as well, I feel like that's backwards. It really should be, in my opinion, you should learn how to develop business, and you should learn sales and marketing first, and then either, if you want to learn specialized skills you can, but as a business owner it makes more sense to actually find talent that knows that and hire them, because you could actually scale and make a ton more money, and have a much more scalable business if you learn the sales and marketing side of things, and outsource, or find partnerships and joint venture agreements, form joint venture agreements with specialized, you know, people with specialized skillsets.
Because that's what I think, and here's the thing, guys, I think there is a real opportunity in our industry right now for people that have highly developed skillsets, but don't have the business, and marketing, and sales side of things down. I think there's a real wide gap, like a huge opportunity for people that can go out and develop like prospecting and sales, marketing, client generation, client getting, basically, and then match or kind of like play matchmaker between service providers and the customers. I think that's where the true opportunity is.
Don't get me wrong, guys, we teach marketing stuff, so it's not that we're telling you not to learn that stuff, but if you want to build a scalable business that doesn't require you to do all the work, I think it's better to spend time really learning the sales, and marketing, and prospecting side of things, and find talent that already has the skillset. To be honest, if I had to start all over again that's what I would do. I would really focus on that whole sales marketing prospecting side of the business, and find other people to do all the technical stuff that really excel in that field, but maybe don't have those people skills type, so to speak.
Again, I'm not discouraging anybody from learning the technical side of stuff, at all, that's not what I'm saying, I'm just saying there's a lot of opportunity out there, right now, for people that maybe are struggling to learn the technical side of stuff, at least just consider possibly looking at approaching it from a different angle, because there are a lot of technicians, like really highly skilled technicians in this industry that can't sell their services, or don't do it effectively, because they're technical type of people, so it's usually like a mismatch of talents, so to speak. I think there's a lot of opportunity there, and again that's part of the reason why I'm trying to kind of divert more of the stuff that I teach about or business building side of stuff, because I think that, that is where a lot of the training lacks in this industry. I think a lot of you guys would agree with that.
Hernan: Yeah. All right. If we're good to go, I can start here on my screen.
Adam: Yeah. Let's do this.
Hernan: [crosstalk 00:13:42].
Adam: I can see your screen. Looking good.
How Do You Structure Your Organization For Rank And Rent Video Services?
If you don't mind, I'll go and then I would definitely love to [inaudible 00:14:36] to say about this. You know, Ben, I had that exact same issue when I had my SEO company, and I still do some SEO work, don't get me wrong, but I used to treat every customer, and every client as a custom project. You know? The reality is that you can pretty much take this on a two fold approach. Number one would be to have a cookie cutter approach where you just say, “Okay. This is what I can offer you, so that's cheaper,” so that's where the processing and the product line comes into play, or you can target each client standalone, or custom project.
If that's the case, you need to charge accordingly, because as your correctly saying each project has a timeline, that line of accountabilities, you need to pretty much reinvent the wheel, but not really invent the wheel, but you need to set up the whole processes from scratch, from the ground up for every new custom client that you have. I do have some custom clients, right now, but they pay handsomely because of that. You know? There is basically two ways here, you can add A, get the package. Right? Get the A, B, and C delivered to you and you pay X, you pay way less than you would pay for a custom project that will take you much more time, but they will need to pay accordingly. What do you guys think?
Bradley: Sorry, I was muted. Yeah. No. I agree with you, Hernan, and I think to answer Ben's question, you can kind of do a hybrid of both, Ben, there's a lot to be said for having kind of a templatized process for any client, and you can do that, in other words you can kind of setup an assembly line regardless of the client. I always recommend, and you guys know this, if you've been following us for any amount of time, I recommend that you really zero in, or kind of niche down, or drill down into a very specific niche, because once you've learned the keyword research, and the vocabulary of that particular industry that kind of stuff.
You can scale very, very quickly, because every time you take on a new client within a new industry, so if you are just a local marketing agency in a particular city, for example, you're going to take on all different kinds of clients. If you're going to have contractors, and maybe dentists, and insurance salesmen, and perhaps real estate, whatever. There's so many different business types out there, and every time that you take on a new industry type of client you have to go through that whole research process all over again.
To me, it's not a very efficient way to build a business. It's certainly possible, and that's how a lot of agencies go about building their business, so it's not uncommon, but it's not very efficient in my opinion, so I always recommend zeroing in on a very specific niche, a vertical, and in scaling by geography. In other words, let's say that plumbers were your deal, that was your thing, then you could scale by just targeting other cities, because now you already know all the marketing objectives of a plumbing business, a plumbing contractor, so you don't have to do all the research again and it doesn't matter, which city you go in, all the keywords, and the vocabulary, and the pain points are all going to be the same.
In that case, you could templatize an entire process, it's duplicatable, just like that. It's very, very easy to duplicate, because all the research is done. The only thing you really switch out is the company name and the local modifiers. Again, guys, I highly encourage that, that's the way that you build your business, because it's so much more scalable. It's going to make your life a hell of a lot easier. However, with that said, I get that a lot of people want to, and just like I did, guys, I started my agency by being a local marketer, I would take any business type as long as it was within my target geographic area.
If that's what you want to do, then that's fine. You can still templatize a lot of that process, but just understand that you should also templatize, or try to create processes for that initial research that's going to be required for each different industry type. Although, the actual keyword research, and understanding the vocabulary, and finding what the pain points are in the market all of that is going to be unique, or specific to each individual business type, within your market area, or your target, or your farm area, so to speak. You can still come up with a templatized process. Right? Or, you can systematize how the keyword research is done. How to identify the market pain points, the vocabulary, that kind of stuff.
It's not an easy task to do that kind of stuff, guys, but once you develop the process, and Mike Couch does a lot of local marketing stuff, he calls it the process, process. Right? And, that's developing a process for developing processes. That's absolutely critical if you want to scale your business, and that's something like we just talked about a few moments ago is learning how to scale a business you need to always create processes out of everything that you do in your business, so that you don't have to continue doing it over, and over, and over again. You can outsource it.
When you have working procedures, or documented processes, or standard operating procedures basically for any particular task, then you can outsource that or hand that, delegate that off to somebody else. That applies to even keyword research and doing market research, period. You can still process, or systematize that process, itself. Again, it's not an easy task but it's something that can certainly be done. Either way, however you want to do it, Ben, it's really going to be up to you. It depends on how quickly you want to scale. You're going to do more work, if you try to cater to multiple industry types then you would if you just niched down into one specific industry, but again, it really comes down to what type of business you want to build.
Where Can I Find Some Resources That Teaches How To Optimize DFY RYS Stacks?
Marco: I don't really understand this question. Was the G site delivered?
Marco: Or, did he just get a drive stack?
Hernan: No. I think he's saying that he was [crosstalk 00:21:19]-
Adam: Let's just answer it both ways, just in case, since it is kind of ambiguous. Let's say he just ordered a RYS stack without a G site, and then let's say he got the G site done, too, what would we tell him?
Marco: If he only got the drive stack delivered, I would say reach out to me, not this week, because my back's fucked up,[inaudible 00:21:42]. Probably next week sometime, and I'll have the G site built for you, if you do have a G site built, then everything that shared, I mean, all of the processes, and whatever, that's all inside RYS Academy Reloaded. It's not something that we're going to share out publicly. I'm sorry. I would suggest that you do what other people have done and just reverse engineer what you got.
Adam: Yeah. If I can jump in for a moment. If the G site was built as part of the pages should be there, unless I'm not understanding the question. What I'm thinking he was asking was like, okay, I got the G site back and the pages aren't there. They should be there, because that should all be auto populated by the script. Unless it's a new G site, in which case, and again, I'm not sure how the process is with that, but the pages should all be present on the G site if you purchased it from us. Right?
Marco: We're not doing new, well, I believe he did get a new G site with this one, because we do the old G site, and then copy it over to the new G sites.
Bradley: Right. Okay.
Marco: He should have gotten both. It should be auto populated, he shouldn't have to do anything except, he should have delivered the information that was requested, target URLs, the niche, all of the keyword research should have been done, if none of that was done then get back with me. But, as far as adding pages and whatever else, we've talked about mirroring the money site, or whatever project it is you're working on, so you can take a look at our YouTube channel, there's a bunch of information that we've shared openly on copying your money site on the G site, so that you push power over.
I'm not going to disclose on how you go about closing the loop, it should have been done for you if you delivered your GMB information. Everything is taken care of. I mean, when you order done for you services, the whole point of getting it done is so that you don't have to do anything except sit and wait. Right? I think Paul, later on, Paul [inaudible 00:24:04], who's been with us since forever has a comment about that, and a question, so I think that's as far as I'm going to go with this one, because I need more information.
Hernan: You got it.
Is It Necessary To Stick To A Schedule When Posting To A Blog?
Bradley: Yeah. I would agree. Especially when you're first starting out with a project, guys. If you're blogging specifically for SEO, like if you don't have an audience, like followers of the blog, people that have subscribed and that kind of stuff, if it's purely an SEO tactic, it really doesn't matter when you blog. The frequency of publishing is important, but the specific days is not, as long as you stay consistent with your frequency of publishing then you should be fine.
What I would say is a concern, though, or that you should be concerned with is if you start to generate a following of people that literally subscribe and read your blog post they're going to become used to, or expect, basically, expect blog posts on a certain day to published. If you're inconsistent with that, then you will lose readers, because people will see inconsistency in your publishing schedule.
Again, if it's purely an SEO tactic, absolutely it really doesn't make any difference, just keep the frequency of publishing consistent. It doesn't have to be on consistent days, but the frequency should remain relatively consistent. However, if you do have followers, readers of the blog, then you should get into a consistent schedule.
What Are Your Thoughts On Bright Local's Citation Burst Service & Local Rankings Checker?
Hernan: [crosstalk 00:26:38] that the citation burst [crosstalk 00:26:43]-
Bradley: I do occasionally, but very rarely, because guys typically we use the citation service through SerpSpace, obviously, which is actually cheaper than the BrightLocal service, and the quality is the same, so I usually don't use that. I've used the BrightLocal service in the past for trying to do very specific citation cleanups. In other words, as part of the citation burst service you can have BrightLocal go in and correct incorrect data on citations.
Here's the thing, I always recommend if you have a citation cleanup job to do to go to Loganix. Go to semanticmastery.com, forward slash, L-O-G-A-N-I-X, and that will take you over to Loganix, and they have a citation cleanup service. It's 500 bucks, so it's not cheap, but it's super, super effective, at least in the US market. It's super, super effective. It's hands down the best citation cleanup service I ever found, but it's 500 bucks, so it doesn't matter if you have five inconsistent citations, or 500 it's still the same cost.
If I am looking at my citation report, and I see that I've got like, maybe, you know for a client, or a lead gen site whatever, I've got eight, or 10, or 12, or whatever, 20 citations that have inconsistent data that need to be updated or corrected, then I will go to perhaps BrightLocal and pay $3.00 per citation cleanup, so that I'm only paying for what is actually needed, whereas, if I take a business that's been established for some amount of time, and then they change locations, or they change URLs, or they change phone numbers, now I've got a shit ton of citations to cleanup, then I'm just going to go to Loganix, and pay them to do it, because they're going to take care of all of them for $500.00.
But, if I only have a handful that are inconsistent then I'm obviously going to go with the ala carte method, which means I can purchase just citation cleanups for the ones that need to be corrected. In that case, it's much more cost effective to go through something like BrightLocal. That's typically the only time I'll use the BrightLocal citation burst service.
Second question was, “Do you trust their local ranking checker?” Yeah. I do, only because I use that for all of my local client reports. Guys, that is the actual service, BrightLocal that I use for all of my client reporting, because you can white label the reports, put your own logo and stuff on there, and the reports are good. They're not a 100% accurate, as far as the local ranks checker, because I know a lot of the times I will look at the report, and I'll go do some local searches myself, and I will see different results, but they're close enough, and I just explain that same thing to the client, by the way, I just say, “Look, not all rank trackers are going to be consistent. It's going to vary depending on where the search is being performed from, so although the reports they deliver you are going to be a general indication of where your rankings are, if you search from your own IP's you're going to see that they're going to fluctuate, or vary from what's in the report. Just keep that in mind.”
I always disclose that kind of stuff, guys, to be really transparent with my clients, because when you are transparent like that with your clients you disclose that stuff upfront, then that actually increases the trust, the level of trust with you, then it would be to like not mention it, and then have them look and see discrepancies, and then question you about it. That starts to foster doubt in the relationship, so it's better just to get ahead of it, and just state that upfront, say, “Listen, rank checking is not an exact science, because it's going to depend on the IP's where the search is being done from. The service that I use to actually do the rank reporting is pretty accurate, but there are going to be some discrepancies, so when I send you the report, if you want to check on them individually that's up to you, but this is a pretty good indication of what the health status of your site is.”
Should You Add More RYS Stacks Or MyMaps To Rank A Verified GMB Page To Other Cities?
Bradley: You want me to jump on it first, or do you want Marco?
Hernan: Whatever. If you want to jump in first, Bradley, and then Marco. Whatever. That's fine.
Bradley: All right. Paul, it's difficult to rank in some of the adjacent cities. It's tough. It depends on the level of competition. If it's a lower competition keyword, it can be done. There's ways that you can manipulate that a bit. One would be to have locations, pages on your site or post, it can be pages or posts on the actual money site that target those as well. Those adjacent townships, cities, locations, whatever you want to call them. It's going to vary state by state, really.
In other words, ranking your GMB, your Google My Business page in the location, the city that it's physically located in, that's not the problem. Right? That's pretty much standard stuff. That's what we all try to do. The problem is trying to rank that listing, that GMB page in the adjacent cities, even if they're closely adjacent it's difficult to do, because if there's other verified Google My Business listings that are physically located in those adjacent cities, then those are going to be given priority by Google.
That doesn't mean that you can't rank there, but it's going to really determine on, it's going to depend on the level of competition. Again, if it's more competitive stuff it's going to be very difficult to rank your Google My Business listing in those adjacent areas, because you're not physically located there. Lower competition, you can, and I'm going to give you tips right now on to do that. Number one, is to have post and/or pages on your site that target those adjacent areas. Right? They're optimized for those adjacent areas.
Something else that you can do, and when I say optimized for those, guys, I mean like you can have posts or pages on your site that you even don't include in the navigation menu, you want to include them in your site map, but you can literally have those pages to where nobody, like a visitor to your site can't even find those pages, unless they found them from search. In other words, there's not a direct link from your navigation pages, and you can add them to your site if you want, but my point is sometimes people don't want to do that because it creates too much confusion, whatever.
My point is, just having pages or posts published on your site that are optimized for those adjacent areas, each on of the individual areas that you want to target. You can target, the content can be written, I have a VA that I trained how to do this, and she does all the work for these now, it's awesome, but she goes in and just basically does some research on each one of the individual townships, and figures out points of interest, parks, historical monuments, popular eateries, and places, and things like that, and then just does a brief summary of that location, like that city, that township, that municipality and just writes a synopsis, a brief summary of that area, and it can be 300 to 500 words that's all it takes, and then post that within a brief blurb about services that your company, or your lead gen site, or whatever provides.
The post itself is optimized for the area. But, it's just got a little blurb about the service that you guys provide. Right? Here's the thing, you can do driving directions, so if you go to Google maps and you type in, like if it's a service area of business, which means, like contractors for example typically serve the customers at the customer location.
Then what you would do is create driving directions from the point of origin where the business is actually physically located to those municipalities, or townships, or cities, the other locations, the adjacent areas, so it would be single driving directions, one way driving directions from the point of origin, the business location to the individual cities, and then you embed those maps in that post. Right? Because, then basically you're telling Google, hey, we've optimized a page for this location, and we have a driving single map one way driving directions from where the business is located out to that area.
Now, if it's a point of sale business, like a storefront where people, that the customers come to the business location to make purchases or to transact business then you would do it the opposite way. In other words, the driving directions would be from the township to the business location. Either way you still embed that map. What I found is that ends up creating some pretty strong signals. Again, it's not something, if it's a higher competitive turn, like there's a lot more competition, you're likely not going to rank in the adjacent areas, I'm just going to let you know. I've tested this many, many times over the years and it's been difficult.
If it's lower competition, just doing what I said is going to help. One other thing that you can do is in your Google My Business listing when you get to add, or it's actually the Google Plus page, the brand page, where you can add the story, the introduction and the story, essentially, and remember they got rid of, in the Google Plus pages, guys, they got rid of the links section where can add a whole bunch of links and stuff, they got rid of that, but they still have the story and the introduction, excuse me, the introduction and the story section where you can add text, and you can hyperlink stuff from there.
What I would recommend is, and you can hyperlink with keyword anchors, too, by the way, so what I would recommend is in that story area that you flush that out and you say, “We serve all the following areas,” and you can literally create a bullet list, and list all of the adjacent areas by keyword, by location name, and then actually link those to those corresponding pages or posts on your site that are optimized for each one of those locations, and now you've got a do follow link from a Google property that's actually linking to them, and with an embedded single one way direction driving map embedded on there as well.
You're creating this loop of Google properties and it just really helps. Again, Jay, it's not something that you're going to do, or excuse me, Paul, it's not something that you're going to do if it's really a competitive area, but if it's less competitive you should start to see some results from that.
Hernan: You got it. Marco, do you want to add something to Paul's question?
Marco: Yeah, Paul. You have to override the proximity part of the algorithm. The way you do that is power, you can overpower the proximity factor. I mean, fuck, I never know how much I can actually say when I'm saying it, push power to your drive stack, add power to your drive stack, and that will start to help you override the proximity factor. Send me an email. You got my email. I'll give you more, I won't give you everything, in an email.
How Would You Compare SEO And UX From An SEO Standpoint?
I would keep it simple Steve, if you have a sticky post on the top of the page, I would just put the article after that. You know? The new articles after that, so that you don't push this sticky down, so that's what I would do. I think the other stuff like iframing, or doing the Gdub plus iframe is a little bit more ninja. I don't know. What do you guys think?
Bradley: I was going to say, all of the above, for like everyone of his answers, or questions about proposed methods would work.
Hernan: There you go. [crosstalk 00:40:09].
Bradley: All of the above.
Hernan: [crosstalk 00:40:10].
Bradley: Like, which one? Which one makes the most sense from an SEO standpoint? He lists four of them, I would say, yes.
Bradley: Just real quick, though, you know, tabbed content in a page, or accordion type content in a page, guys, Google still read that, so it's actually a great way to add additional content to pages, and/or posts where you can, especially what Hernan was just mentioning with user experience, if you've got pages that are set out for conversions, like to direct a call to action of make a purchase or opt in or whatever, stuff like that, submit a contact request form if it's for contractors or something like that.
Then you want to keep that singular action, you want to drive the user to take the one action that you want them to take. A lot of the times you don't want to clutter up a page with too much content, because it can be distracting, so you can actually put that in an accordion menu, or tabbed content. Google will still read all that, so that's actually a really good way to add additional content without it missing up your conversion optimization, if that makes sense.
How Would You Apply Semantic Mastery Courses And Strategies To An Amazon Niche Website?
Hernan: Yeah. All right. We'll keep moving forward, because we little time and we have a bunch of questions. We'll come back to that, because that's a good one, but anyways. Andy, I read this question before and he's saying, “Hey, Bradley Benner, and SM team. I have an Amazon niche website and here's the current website status, and [inaudible 00:42:32] comes down to all of the website, and all of the status, et cetera.” The question is, usually, Andy, we don't do money site reviews on Hump Day Hangout, because it takes a lot of time, number one.
Number two, we don't want to expose that, so you should be joining any of the paid communities, if you would, I would suggest Mastermind, of course, but if you want to have your website reviewed the Mastermind is the best way to go. Anyways, “My question, with the current money site status is the money site considered SEO optimizing [inaudible 00:43:08] and building more links to it?” I think that you are listing everything that has to do with the external stuff, you have some posts here, but we will need to jump into the actual website to see if the snippets are there, if everything is there, and if [inaudible 00:43:24] website it's kind of hard for us to say if it is SEO optimized, or not, right, that would be my intake on it. [inaudible 00:43:33] asks, “Referring to the Battle Plan there's a build link plan for new sites, and niche sites, for my case, which one should I be following?”
I think you could be considered a niche website, because the website is already 11 months old, which I think it's good enough, and then you have posts, you have indexing, you have already ranked keywords, even if they are not on page one. Right? This is a good thing right here, because you have 36 keywords in the top 10, and three keywords on the top three, so 59 on the top 30, so I think that you're on a good spot right now to go ahead and push links, or make some more ninja stuff.
The website already has visitors, so that's a lot of beta, so I think it would be considered a niche website. New websites are a completely brand new that you're building pretty much as you go through the Battle Plan, or similar. Right? “What else can I do to drive more organic traffic to the money site, beside engage in [inaudible 00:44:34]?” Good question.
I would start doing, since you already have sections, I'd start doing some retargeting, that's not organic, that's paid, but since you already have an asset. Right? You need to push, and you need more visitors, at the end of the day now is the time to focus on pushing the asset up on the search engines and building the list, and building the retargeting, and building those kinds of things. That's my intake for Andy, right here. What do you guys think?
Bradley: As far as remarketing and building that remarketing list, guys, everyone of you should be doing that, because if you generated the click to your site, and they don't take the action that you desired them to take, which was opt in, make a purchase, whatever action it is conversion action, conversion goal you set up for them, then if they leave the site, then you're starting from square one with that lead again. In other words, whatever you did in order to get them to come to your site, if that was search engine optimization, whatever, they have to go through that same process again to be exposed to your site.
However, if you've got them on a remarketing list, just because they visited your site, now, you can remarket to them over, and over again to constantly remind them to take that conversion action that they didn't take the first time, or even if they did take it the first time, now, that you have them cookied anyways, and you know that they took a conversion, which means they've moved further along in that sales funnel, further down in the funnel, which means you can market to them with other products, or upsells, or complimentary products, and all that kind of stuff.
My point is that you should absolutely, guys, be building your remarketing list, like what Hernan said, because that is an asset that you can continue to build to where, you know, the hardest part is getting the people click to your site to begin with, once that's done then you have some data about them, you know that they're at least interested. It makes it a lot, it's a much easier sale or conversion action once you have them on a remarketing list, so I would ab agree with that.
Hernan: Yeah. Definitely. Yeah. You know what's funny? Is that, even if you have like a 3% conversion rate on your website, that means that 97, which would be pretty cool. Right? That means that 97% of people that have visited your website did not convert, and that's completely normal. Most people that visit your website they will not obtain, most people that obtain they will not purchase, most people that purchase they will not consume the content.
You know what I'm saying? You need to keep remarketing, and I completely agree with what Bradley is saying a 100% remarketing game or remarketing strategy is usually pretty cheap. Cheaper than going out and trying to get cold traffic, because the header lifting is now being done by Google, so if all you did was to build your list and get some remarketing in place, I think that you will be in a really good position to build this even stronger.
Bradley: Your most expensive visitor is a new visitor. Just keep that in mind, your most expensive visitor is a new visitor.
Bradley: Somebody that's already visited your site can be, like, it's so much more cost effective to bring them back to your site, if you've done it, if you've got your remarketing set up properly.
Hernan: Yeah. The most expensive client is a new client. You know? Because you need to-
Bradley: That's right.
Hernan: [inaudible 00:48:01] that relationship from scratch. Yeah. Cool.
What Do You Mean By Money Content And Filler Content In The SEO Battleplan?
Adam: No. It looks like he's muted. Hernan, you might have hit the mute button.
Hernan: Whoops. I think I fail.
Adam: [crosstalk 00:48:44]. There you go.
Hernan: Yeah. Sorry about that.
Adam: Yeah. Probably just start over-
Adam: With that question.
Hernan: Hey's actually asking, if we should be doing, let me fix it here, he's basically asking, because we mention on that Battle Plan webinar that we did, we mentioned the difference between money content and filler content. Right? He's asking if the money content should be set up on pages instead of posts. What do you think? I think that they could be either.
Hernan: I usually do everything on posts. That's my intake on it. I don't actually have enough data to say pages are better than posts in that regard. What do you guys think?
Bradley: My take is that typically what I do, Chris, is on my sites I have money pages. I usually use the blog for supporting articles within a silo, so if it's a simple silo structure then I'm going to have top level pages, and then I'm going to have supporting posts, that's it. It's top level pages, and top level categories and then supporting posts, period. That's it. It's a very simple structure. That's why it's titled a simple silo structure.
A complex silo structure can have top level pages, which are called parent pages, and in child pages, and likewise top level categories, and then child categories, as well. Then, you have supporting posts. That's the complex silo, so that requires a different type of setup. In your case, specifically, with what you're asking about, I typically have money pages on the site, those are going to be the things that I'm going to try to optimize, and push SEO equity into through the post, the supporting post within that particular silo.
Pages don't typically get syndicated out to a network, because that's just not the way it works. Pages do not get included in an RSS feed. Now, there are plugins that will do that. There's a plugin for WordPress called, RSS includes pages, or include pages, I'm not sure if it's plural or singular, but it's RSS include pages, just go do a Google search you'll find that. That will actually, every time you publish a new page will actually push it into the RSS feed, which means it can syndicate.
There's also plugins that you could do to specify particular categories, only, get pushed into the feed. There's ways to kind of like prevent certain pages from going into the feed, if you're going to go that route, but just to explain, to kind of simplify this, Chris, what I typically do is I start with publishing money pages, so pages with my authority content, those are the things that I'm trying to rank in search. They're authority content, they're optimized [inaudible 00:52:04], and they're set up for conversion. Okay? They don't typically get pushed out across my network. I don't care about that.
What then do is then publish supporting articles as posts, which do get syndicated to the network, that have links within the body of the post that point to the pages that I'm trying to rank in search. In other words, I use the blog as an off page, well, as a link building method, as well as an internal linking method to boost the SEO, or to boost the pages in the search results, which are where I really want to drive the traffic to, if that makes sense.
Authority content, typically for me means on the pages themselves, and as you call it filler content, I don't really call it filler content, because the content should still add value, and filler content seems to me like something that you just do because you feel like you need content. Properly optimized and curated posts, which is what we use, typically, should still add value to your overall blog. It's not really filler content, but they're used specifically with the purpose of boosting pages on the site. At least that's the way that I do it.
What Is Your Recommended Gameplan For Someone Who Is New To The SEO Industry?
You use that money to invest into the Syndication Academy, which would make you even more money, and you use that money, and the procedures from you business to join the Mastermind, because at the end of the day what we're doing in the Mastermind for the next year is going to be the entire business building, not only in SEO, but business building, and that will help you go from zero to hero. I would say in pretty short time.
Marco: [crosstalk 00:54:16].
Bradley: Yeah. I would, I'm sorry, go ahead, Adam, please.
Marco: It's Marco, what-
Bradley: Oh, I'm sorry.
Marco: Yeah. What I was going to say is you have to be consistent. Right? If you're just starting out, there's so many things that you have to do that you have to find how you can become consistent, and how you can consistently replicate everything that works while you learn from all of the mistakes, because you're going to make mistakes. I would say avoid foolish consistency, it's one of my favorite quotes of all time is, foolish consistency is [inaudible 00:54:57] of small minds, which means you're doing the same thing over, and over, and over again, but you know it doesn't work, but you're consistent, but you know it doesn't work.
You're never going to get anywhere that way. You have to be consistent, and you have to be productive. It's the things that we teach in fact in Semantic Mastery all the way through, from here in Hump Day Hangouts, and in Syndication Academy, in everything we do, we teach you consistency, productivity, and list building. I mean, where do you go? I think we've set up a really good way for you to start learning your SEO, so you might want to start thinking as Hernan said about jumping in the bandwagon, and coming and joining people who are having success.
Bradley: I agree. Let me just give my take very quickly, guys. I know we're almost out of time, but I would almost, I'm going to take a different approach than what Hernan said, and that, and this is going to sound counterintuitive guys, but I would recommend starting with the Battle Plan, yes, because the Battle Plan is going to point you into procedures, like specific action items that you can implement without you even having to do the work, because we provide you with the resources, the place that you can go to get the work done. Marco just mentioned consistency.
If you're learning how to do all this stuff on your own, in other words, if you're the technician learning how to build these assets, and perform these techniques, these procedures on your own, you are going to make mistakes, there's no question. But, if you outsource it to a team that has already developed the process, then you're going to get consistent results from the orders that you submitted, because we build them consistently.
My point is, what I would suggest doing is using the Battle Plan to develop processes for being able to fulfill potentiation services. In other words, I would recommend going out and learning how to onboard clients, or service providers if you're doing lead gen. Right? Then, create the process of fulfilling the work, fulfilling the services through outsourcing it, so that you don't have to do all the work yourself, number one.
Number two, is so that it's done consistently, because it's done by people that have been trained to do it consistently, which would be like our team, for example. Instead of graduating from the Battle Plan to Syndication Academy, which once again, Syndication Academy absolutely works, it's the foundation of everything that we do, guys, but Syndication Academy is going to teach you how to build networks, but you can buy networks built to our specifications, already, so why, personally in my opinion, I would go from Battle Plan, use that as a way to fulfill services that you can sell, so get good at selling, get good at prospecting, get good at finding service providers. Fulfill the services that you're selling with SerpSpace.
Start generating a revenue, then come join in the Mastermind, because the Mastermind is going to, especially starting in January when we start this new education track, guys, it's going to be about how to take your business from start all the way through by the end of the year to having a massive scalable dominating type of business, that you can then repeat that process again with another business, or another niche, whatever, another industry. Again, I'm not suggesting you guys don't join Syndication Academy, I'm just suggesting that there are other ways to scale a business instead of learning how to build networks, especially when you have a team of builders at your disposal that will build them to exact specifications.
Hernan: Got it. I think that's going to be it, guys, for today. Sorry about [inaudible 00:58:45] time for questions, this is pretty cool from Paul, from Greg, actually. Anyways, if you have any questions that we couldn't, let me stop sharing my screen real quick, so if you had any questions that couldn't be answered today come in the next Hump Day, it's completely free. You can also join the Facebook group if you search for SEO marketing by Semantic Mastery, you can also join us there. We are pretty active over there, and it's pretty cool.
Adam: Awesome. Sounds good. Thanks, Hernan. Thanks, everybody. Good to get through the questions like you said, if we didn't get to your questions answered be sure to hop on early, get the questions posted like we said within 24 to 36 hours from now we'll have the new page up, and you can always post your questions, in case you can't make it live.
Hernan: Yeah. Bradley, success this weekend and send us some picture, if you met with Chris send us a picture, and post it on the Facebook group. That would be fun.
Bradley: Yeah. I think Chris and I are going to have dinner, tonight, together.
Hernan: Cool, man.
Bradley: We'll take some pictures, maybe do a Facebook live video, or something.
Hernan: Why, not? All right, guys. Thank you so much.
Bradley: All right, guys. Thanks.
Marco: Bye, everyone.
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