Digital Marketing Q&A – Hump Day Hangouts – Episode 276

By April

Click on the video above to watch Episode 276 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at



Adam: Let's do this. We are live. Welcome to Episode 276 of Hump Day Hangouts. Got the whole Semantic Mastery team here. We're going to do some introductions, let everybody know how it's going, who everyone is, in case you're new to Hump Day Hangouts. And for some reason, you haven't been watching us for the previous 275 episode. So we'll get into that and then we'll get some quick announcements for you. And then we're going to jump in and start answering questions. So start at the top of my screen and work my way down. So Bradley, how are you doing today?

Bradley: I'm well happy to be here. I'm having issues with my Google Drive though. It's not sinking with my computer like it's supposed to. And it's driving me nuts. But other than that, things are good. How are you?

Adam: Yeah, not bad. Just enjoying some warmer weather something in 70s. So looking forward to getting outside and enjoying that after this. Good. What was that? Anyways? Hernan How's it going? I like your shirt by the way.

Hernan: Doing great. Look at this. And then good, really good. Really excited to be here.

Excited to for the questions today so good and that we were totally not sending gifts before hopping live so that's not what's happening on the Slack channel for some of you know,

Adam: so when Bradley shares his screen that was not us posting all those gifts on us. Marco How you doing today?

Marco: I am muted and now I'm not. Look for yourself. Let me know how I'm doing man. Bright, sunny. I told you coasteering it's Groundhog Day, man. You guys go back to the other episodes where I've been on cam and a hump day Hangout. It's always like this. during the dry season. Of course. When the rain comes at this time, we'll get an electrical storm that will get a nice rain shower, but then it'll go away about 6pm and then wake up and it's bright and sunny and beautiful and get to POFU motherfucking. So you can be the same shit. That's it. And we paved the way and we help you every step of the way. I mean, what could be better than that? You guys are doing it. And I said it before. If you're not, if you're failing, if you're not taking action, don't push it off on us. Because you're the one who has to take that first step and say, Okay, let me get going. And that first step will take you to the next one, and the next one will get you to where you're going. But I'm good, man, I'm living the life, man.

Adam: Outstanding! Well, I gotta ask you you know and I'm not joking around. Do you ever get tired of the same weather like day? I mean, I know it changes between the seasons but like Does that ever get here? Are you just happy with it being nice like that?

Marco: This is what I want. If I wanted something up like I go somewhere else, but But why? Like I've lived in Argentina. I went with my wife a couple of times. And I just don't want to live the cold again. I don't like it and so I know what I like I know what I want. This is what I want.

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The next step is a beach house you know that has to be like on the side of a mountain so we can overlook the ocean. You guys will be getting pictures from there too. Yeah. Or video. Yeah, that's in the work. So

Adam: Very good. Very good. All right. And last but not least, Chris. How are you doing? Man? I'm glad you're hanging in there that you haven't been quarantined yet. I know things in Europe. Some parts of Europe are getting a little scary with the coronavirus.

Chris: Yeah, like I'm doing good. Let's go that way. No sore throats or anything no cold Yeah, like I'm still alive, kicking, things are good.

Adam: Cool. Cool. All right. Well, we got a few things we wanted to mention. One of those. We've got a really cool special going on. We had a webinar with Jeffrey Smith on Monday and that coincided with a great special we have grown. We've got a Mardi Gras special going right now for SEO shield, which combines the power of several of the components not only of our training but of the done for you components that are available at MGYB. I'm going to post the details on the page. If you're watching live, you can definitely still grab that it's 20% off, you can save a bundle but that's not all we got going on. And Marco had an update with some cool stuff that has just come out. So, Marco, do you mind tell me about that.

Marco: Yeah, and I mean, it This isn't scarcity or anything like that. We don't play that game. Right. And we don't play that we will be raising prices in 30 minutes and there are only this many lefts. The problem with what we're doing is that Google will eventually catch on and kill it. But we're currently verifying GMBs for those of you who are interested. And not only that they come with a 30-month guarantee of replacement. If something happens if it gets suspended. After those 30 days, what you can do is buy insurance, which means that if it does get suspended, we'll go and lift the suspension and so we put this package in this package together, which allows you to do both. It allows you to get your GMB's, and then get some insurance in case it gets suspended. And I will post the links on the page, so you guys can head on over there and get it while it's hot. And if you wait too long and it gets closed off. Again, don't blame it on us. It's you. You didn't take action. We get a ton of those emails. As a matter of fact, don't you because you're the email guy, Adam, and I see them coming through. I'm sorry, I missed the special. Can you guys do it? No. No, we can't. We had the launch. That was the price. Then it goes up because it's worth that much anymore. And that's it. So don't come whining later. Oh, look, I missed it. I couldn't watch whatever, your granny died, you shut your door. Whatever happened. We don't care. You gotta go get it while it's hot. And I'm gonna go drop the mic. Thank you.

Adam: All right. And real quick. I wanted Hernan. You released some training for double your agency. I believe you had that last week. Bradley. I know you just dropped a new update for double your agency, right?

Bradley: Yeah, today was week six. I just completed the training for week six. Today was about the content or this week's training about content marketing. So yeah,

Adam: Outstanding! So if you're an agency owner or a consultant, if you want to get more clients, if you want to grow your revenue, you want to scale your team, so that you can literally work less and earn more, right? That's it's kind of a tagline. It sounds like the four-hour workweek or something. I mean, you got to do work. Nobody said, you know, yeah, there was no work. But there are ways to do it so that you work less and earn more and that's what this is about. Okay, I said it before, but I'll say it again, get more clients, grow your revenue scale your team. You want to go check this out, just head over to I'll put the link on the page as well and then for those of you who are looking for more repeatable results with SEO, you know we've updated Battle Plan it's been going for years we update it yearly and you can still get it it's a battleplan.semantic and we've been talking as well about MGYB. You know if you're just watching us for the first time if you want done for you services, like syndication networks, RYS drive stacks, link building, press releases, what Marco was just talking about with the GMBs, all sorts of good stuff head over there. It's And last but certainly not least, we've been talking about I think some emails went out. Being the email guy I should certainly know when they went out but it was either last week or the week before and talking about POFU Live. This year, it's going to be it's our third year in a row. We're going to be in Boston, Massachusetts. It's the last weekend in September. We're cooking up something fun for the VIP day. And I just wanted to speak on that real quick if you go and get tickets, we've priced this competitively so that you can get the VIP ticket. That's where we really want people to go. We want to have a good time we want to spend the time getting to know you and for everyone else to get to know each other before we dive into the main event, you know it's not it is about having fun, but also getting to know each other so that when you show up, you get the most value out of it. So when you see the pricing on that you can see that reflected we really, you know, we don't want to charge you thousands of dollars to come to the VIP event. We just want to cover the cost you could show up have a great time last year we went go-karting. It was a blast, one of the guest speakers at the event kicked all of our butts and walked away with first place and then went on and gave a great presentation. So anyway, looking forward to seeing as many of you is can fit into the 25 person limit event that we have. And I believe actually we're down to 21. So right now if you want to grab your ticket, it's a great time. It's the lowest price you're going to see it and that's in September, so now's a good time to snag it start planning for it.

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So what did Dadea name his racing persona. God, what's that banner? Yeah, yeah, he's right. It showed up on the screen up there. So yeah, that was awesome. I forgot about that. Awesome. So we'll have some more information about that. Of course, as we get closer, we're locking in some stuff about the VIP event, exact locations, but it's going to be in Boston's gonna be last weekend in September. So now is the time to do that. Other than that, guys, we've got anything else we need to cover before we jump into it.

Marco: Yeah, I'm gonna turn off my camera because too much sun isn't good for you.

Bradley: It's not good for us. You mean.

Marco: Good for you guys. So too much sun for us is not good. Yeah.

Adam: Real quick. I see Mohammed asking you did battle plan version four released No. But maybe keep your eyes and ears peeled for that. We do update it yearly. So that's all I'll say for now. It's coming.

Bradley: Coming. Okay, can we get any questions? Do it? Let's go. You guys should be seeing this correctly.

How To Rank A Long Tail Keyword?

Great. Yes. Where were we? a great first one is hi how to rank a keyword and longtail version of it. Which time we have guys? Um, I would like to do it with long-form content, but it doesn't help. Even though it's supposed to be in the same post. I'm not sure maybe does it help even though it's in this? I'm not sure I'm understanding the question. Hold on a minute do a branded syndication network and RYS stack will rank videos okay. Or is it better to do tiered syndication?

Alright, so for the first question, how to rank a keyword and a longtail version of it. Go look at silo architecture that's pretty much industry standard for how to rank a keyword. And a longtail version of it would be, you know, so one of the things go look for Google at Bruce clay silo architecture website silo architecture, read through that article. And that's will teach you how to set up silo structure we also have on our YouTube channel,, use the channel search feature and look up silo structure complex or simple silo structure, you'll be able to find videos where we talk about how to set up silos, your broad keywords would be like a top of a silo and then having adding supporting keywords or supporting articles for long that are optimized for long-tail versions of the keyword is a great way to rank for a keyword. Now that's not the only thing that you need to do, but that is one of many, but that's typically where we would start is creating some sort of silo for the broadest or most competitive of keywords and then adding depth to that side low using supporting keywords and that's how you build topical relevance for that particular keyword, which creates buoyancy throughout the entire silo. What I mean by that, I mean, if you have a silo structure set up properly, and your internal linking done correctly, and your keyword theme is, is tight. In other words, it's you have very similar and related type keywords right all within the same theme. Then anywhere that you inject link building or adding content, adding depth to that silo is going to create buoyancy throughout the entire silo, meaning all of the keywords that the silo has been optimized for will start to surface higher in the search engine results pages. Now that's, that's in theory, how it's all supposed to work, but there's also off-page issues and everything else. So that's a loaded question. There's way too much to cover and a hump day hangout on how to rank a keyword. It's way too broad. But that's where I would start is developing a content strategy for how you're going to attack those particular keywords. They may want to comment on that before I go to part two.

Yeah, the SEO shield, right? Must have if he wants to really push I mean once he has his siloing together and then and the on-page is tight, you push with the SEO shield and that's going to start pushing, even more, ranking power into all of the silos that he's working with. Then he starts the isolation process we have everything covered. I mean, we've done it all for free. Go to our YouTube channel and search for these things go to our free Facebook group and do a group search for many of these things have already been covered silo-like Bradley said we have two videos on there on simple silos and complex silo structure. Jeffrey did an awesome job on Monday on covering some of these things and how he approaches it my approaches is a bit different because I like to work top-down rather than bottom-up, but it all has the same effect. It gets your stuff moving ranking it brings in people traffic is what you want at the end of everything.

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Alright, so hopefully you are watching what I was just dead I just went to semantic or, use the channel search feature. And typed in the silo structure. There's a complex silo, there's simple silo structure. I would just click through watch those start with simple silo structure and then develop your content strategy. And as Marco said, Yeah, I mean, I was talking about strictly on-page, that's where I would start. But absolutely, there's no doubt, our off-page methods or how we push power into everything that we do. So when I talked about creating a silo and in creating buoyancy throughout that entire silo that's perfect for what the SEO shield does because it's basically pushing relevancy into that silo as well as all the so that entire category, that entire silo would get powered up. So absolutely, I agree with that. All right, we're going to keep moving as soon as I can.

Come on, get back to the tab. There we go. All right.

Does Having A Branded Syndication Network & RYS Stack Help In Ranking Videos?

Next question was does a branded syndication network without second-tier and RYS stack? Will it rank videos? Yes, it will. I mean, that's again, it's one of many things that can be done. But that is certainly something that can help a branded syndication network with YouTube though, I would recommend multiple syndication networks. So tier two syndication networks are great. You can also add additional for tier-one syndication networks not branded persona-based or topically like themed but not branded. Right. So there's you can add as many syndication networks to YouTube channels you as you want, there's there are no footprint issues as long as you keep the applets the way that we set them up, there are no footprint issues whatsoever, so you can stack as many as you want. I always prefer for YouTube SEO but an RYS always have two-tier networks built that I attached to the channel.

But you know, again, you can do several tier one, you can do multiple tier twos, whatever you want. I just recommend with YouTube videos add more syndication networks to the channel. Okay. As far as RYS, yeah, because you can. For example, if you have a branded syndication network, for your channel, and then you have a drive stack built and a G site that's going to power up your syndication network, which will ultimately power up every video that you ups upload or live stream to your channel that gets that syndicates out. So absolutely, it will help.

Again, I recommend a tiered syndication network for YouTube's SEO, but RYS stack. Absolutely. That's without question. It's going to power up your syndication network or your two-tier network if you have one of those. That makes sense. Okay. Any other comments on that guys?

Marco: Yep. embedsm link buildingm and trickle some traffic in there. Yeah. paid you traffic, just trickle it in it. You don't have to pay a whole lot of money to give it a boost to get Google. And then what you have is an audience, right? You have to have a targeted audience for your videos, which can convert so you're accomplishing several things all at once.

Bradley: Yeah, I mean, I didn't mention the traffic side of it. But there's no question that I don't do YouTube SEO without buying relevant traffic directly from Google ads for the video. I mean, that it there. I don't do SEO for YouTube videos anymore without traffic. And in fact, the only thing I do to SEO YouTube videos anymore is just uploads them or live stream them to a channel that's connected to syndication networks, syndication networks have all been powered up via link building. But that's it. That's the only thing I do SEO wise is I upload them to the YouTube channel that goes out through my syndication networks that are aged and they've been powered up with link building. And then I set up a traffic campaign through Google ads to buy cheap views directly from Google, which is perfectly legit. It's encouraged, in fact, from a relevant audience, if it's for local then I buy it within a specific geographic area. So they're all local IP clicks or views, but also from a relevant targeted audience. So using stuff like in-market audiences, or life event audiences, those types of things that Google knows that those views are weighted views, because or Google weights those views more because they're from my relevant audience and audience that is interested in that. And we know they're interested because we're buying that interest from Google if that makes sense. So there's, again, I do not do any YouTube SEO campaigns anymore without that being part of it. They're two sides of the same coin. If that makes sense. There's the SEO and you can push some of that with embeds and link building as well, as Marco mentioned from MGYB. But setting up the engagement campaign using Google Ads is absolutely critical and that's how I maintain it. Once the video has been ranked that's all I do is just that I have a YouTube ads set up for it that continually drives relevant views to that video, which keeps it ranked. And that's it and I've got videos have been ranked for years and that's the only thing that I do to them is just keep I've got campaigns I've shown them in the mastermind and in some other training too. I've got campaigns that I literally run on 40 cents a day for in YouTube ads, that's $12 a month in ad spend. And it keeps those videos ranked because of the relevant traffic. That makes sense. So it's a very, very powerful way to boost any SEO effort is to buy relevant traffic.

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What Are Your Thoughts On Magic PR?

Okay, next question is from Dustin he says, hey all great shows always I wanted to ask if you heard of Magic PR. I've heard good things in Facebook groups and some of the Skype groups I just wanted to hear your opinion of their service and if you have used them I have not but I know that Marco had. I know the guy, MAG is his name. I know the guy that I've chatted with the guy that runs it I know Marcos had some communication with the two but I've actually never tested it what do you market. Do you remember talking with MAG?

Marco: I've been meaning to get back to him because it because I've been wanting to run a test with his press release service and with some of the GMBs that I have to see how it works right as he says that he can get a local push or, or greater so I really want to test it out. I can't say what it does other than what Mag and the people that he's around with what they have to say and I have heard really good things about having said that our press release or the one that we use press advantage works really really well. I mean when you combine it with our methods right with that SEO shield, and pushing all of that relevance and pushing traffic and those links into that SEO shield and then link building behind that and then you running the embed gigs doing

Everything that we recommend. It has, I mean, it's just fantastic for what we do. And we can show I mean, people say, well press releases that they're they get, they fall off the index and whatever, we don't care, we don't care. They don't drive traffic. That's not true. We can show where they do drive relevant traffic, we can show it. And especially if you get into them because there's a premium that you can pay and get into Yahoo Finance and I forget what other Sir, I don't want to say anything other than I know that we can get into Yahoo. It really, really has a great effect, especially on the traffic that you get its relevant traffic into whatever it is that you're doing. And it's all of those signals that we're looking for. So we have that I'll talk to Matt and as sometimes as you and if you're listening to me Mag sorry that I haven't gotten back to you, because I've been snowed under with a hope. Excuse me, under just stuff and I will get to you.

Yeah, it's interesting but it'd be nice if I'm if I pause my screen I could do it I could show you that Press Advantage you know does produce quite a lot of referral traffic my real estate business I get a lot of referral traffic from Press Advantage so it's you know if I and I guess it shows it as a referral source and analytics, so it's there's absolutely good traffic there.

Do You Have A Video That Shows How To Submit Order Info In MGYB?

Anyways, we're going to keep on moving. Next is, I ordered your link building starter package for the new business domain. I'm new to link building I just ordered it following the battle plan is every video that shows us how to submit our info for our order. I've seen your video that says not to include money sites so can you give examples of all the links I should be giving you also do I wait until the SEO Power Shield was finished? Yeah. Okay, so our link building service. Anything I can point you to but um, as far as like training but you know one of the things that are on our list to do is to add a simple video for each page like order page that essentially will walk you through what you need in order to place the order that will get done eventually guys I don't know when it's on the to-do list I promise. But in the meantime it's very very simple, don't we none of our link building campaigns are designed for direct to money sites, they're all built all of the link building campaigns are developed specifically for powering up tier one entity assets or you know anything beyond your money site essentially. So we use them for powering up the power shield, the SEO shields, syndication networks, Id pages, press advantage organization pages can be used for citations, social media, web 2.0s, all of that. Anything that's really tiered one, branded type assets can be powered up with our link building packages. So with that said, when it comes to ordering everything that you can collect to add to your link building order, I think it's up to 100 URLs that you can submit with your order, you want to add to your target URL list because you want to power up all of those tier one assets, right, all of your branded assets everywhere that you can get your new business, your new projects, your new company, new brand name published online. And with a branded profile, you want to try to get as many of those as you possibly can and add those into your list. Now that said, the ones that should you wait for the power the SEO shield to be complete? Yes, because those can be added into your link building order. And essentially, you can take all the files and folder URLs and put them into that text file that you upload when you order links, which will do will power up all of the files and folders within your RYS stack in your G site.

So if you have a senate if you got a power shield then I'm assuming I can't remember which different levels they are but a syndication network to against adding your syndication network profile URLs into the link building order. If you have a GMB map, add the map URL, Google My Business website adds that it just not a money site. Right, because it's not designed our link building campaigns are developed for that. But that's pretty much all you need to do. It should be fairly simple. Just gather up your tier one entity as is branded profile URLs, add them to a text file, save it and then upload that as your target URL list. As far as keywords you want to add market-level keywords, not  keywords with location modifiers. What are market-level keywords or top-level keywords product and or service keywords without location? modifiers Okay, and when you're ordering link building, you should try to submit a minimum of 200 keywords, more is better, but 200 is the minimum and just submit those via text file as well. Does anybody want to comment on that?

Hernan: Yeah, that's our training for link building right there. We're gonna cut it and then we're going to put it on the sales page for MGYB.

Marco: Just so people know, we develop the package is the link building packages with the idea that people would already have the syndication network, right the tier one branded, the are the drive second t site and the @ID page and their media page, which is in the @ID. So our thought is always the people will go and complete these other steps before ordering our link building package. Because our link building packages are meant to power all that up. It's not intended for the money site is intended to hit everything that's protecting the money site so that the power transfers over without or I'm not gonna say without the chance of a penalty, but with minimized risk, because of the way that we're doing. If you were to hit the money site directly, then that there are other parts of the algorithm that you might trigger that you don't want to get into. And so I would recommend if you haven't done those steps that you go back and you do those steps first so they can gather up all of the URLs that we target for link building and submit those.

Bradley: There you go. Can you still hear me? I had stopped share. So we here okayLet me see if I can bring that back up now. Alright, so here's a pulled open, you can see that this is just referral traffic sources for Alpha Land Realty. I'm just bringing back up the previous question about press advantage. Look at that. So besides Facebook, the second most referral traffic that I've had in the last 30 days from my real estate businesses from Press Advantage, so there's no doubt and that's just the last 30 days. So you can see this no doubt that there's traffic coming from Press Advantage. I want to point that out.

Marco: Yeah, Nuff said. There you go. If you can't believe your eyes and then I don't know what but believe.

Bradley: Don't believe your lying eyes.

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Do iFrames Count As Backlinks?

Alright, next one is do iframes count as backlinks? What's really the advantage and making use of iframes? Marco that is absolutely your question.

Marco: Yeah, it is. But I mean it. It took two days for me to or two webinars for me to cover iframes and entities during the charity webinars. So what I'm going to do is I'm going to post the charity webinar page, and I'm not there's no minimum to order the there's no max, I always say you, your heart will tell you whether to donate and your wallet will tell you how much. So I'm going to drop the URL so that you can go and donate and you're going to get access to not only this year's webinars or the past webinar series, but the one before that. So there's like 10 videos that talk all about the entity and how to power it up talks about RYS Academy, it talks about iframes. And what iframes are, what they do, and why they're so different from everything else. So I'll just leave it at that because it's too much to cover in. But what do we have in that? 31 minutes? I probably didn't get all up.

So there you go.

What SEO Strategy Do You Recommend Apart From Using Geotagged Phone Images And Reviews?

All right. Mohammad's got a couple of questions. What's up, buddy? He says, Hey, guys, my car dealer client has been encouraging me to make use of his staff to help me rank him. That's awesome. It's rare that you get real help from the staff from businesses, I find it really difficult to get people to cooperate with me. Anyways, he says I took him up on his offering got the staff to regularly send geotagged phone images for GMB posts and even have them uploading showroom pictures to GMB directly through the app. I make sure they send me responses to reviews they get to my question is what else can I have them do to help me rank whether in GMB or elsewhere?, I usually have trouble getting this kind of cooperation. So I want to make the most of it. Yeah, I mean, I don't know what else you could get them to do because that seems like they're doing a lot already as far as like, you know, more than most of my clients are willing to do, which is great. So, yeah, if you can get them to upload images directly to GMB through GMB map on there, or excuse me, GMB app on their phone, that's great. So that's uploading photos that are geotagged. Something else they can do is actually create posts from the GMB app if that's something that they're, you know, willing to do or if you're even comfortable with them doing it. The reason I say, I don't think it's any issue whatsoever. But if you were to have them actually create posts to a lot of them probably won't want to do that, because that would require them to add some tax call to action, all that kind of stuff. So it's likely that they're probably going to give you resistance and just want to upload photos, which is fine.

So the alternative would be also to have those images that the photos that they took also shared, added to a shared Google Photos album. That's how my team does it. So any of my clients that do provide photos, which isn't a lot of them, but the ones that do, all they do is they have their technicians in the field or whatever, actually, take photos, and then they get copied into a Google shared photos album, that my VA my bloggers have access to, so that they can go just pluck an image from that shared photos album, and use that as a GMB post. And it contains the same metadata from when it was uploaded. So you can still get the geo relevancy and my VA is doing the blogging, create the GMB posts essentially, so that the client doesn't have to do that all the client has to do is take photos, and they'll automatically be added to the Google Photos album. So that's, that's all I typically do. As far as what you've got them doing now, it seems like you're doing you know, quite a bit. So yeah, I mean, I would just do more posts if possible using geotagged images, targeting the keywords and or locations that you're trying to optimize for. As far as additional things that can be done while you already know the Muhamad, right, all the SEO shield stuff, link building, embeds and that kind of stuff. Marco, do you have any?

Marco: Yeah, I got a word of caution because if you ask them to do too much, they're going to start wondering why they need you and you don't want to get into that. They're doing everything you need for relevance, location relevance, and this would be a product relevance, right? Since it's an automobile is a product, it's not a service. This is cars and you're getting all the different makes and models and you can start, you know, you have Local GMB Pro. And so you know what to do with all of the all of these different categories that you're getting, you know exactly what you need to do, what the next steps are. And as Bradley said to them, post them, create posts with these automobiles you know how to relate everything one to the other, and then push power and that's Local GMB Pro. You have that, follow the training and you're gonna get great results.

Bradley: Yeah. I agree with that. That's one of them, you know, if a client of mine wanted to do GMB posts, I wouldn't mind them doing it. But typically, I actually one of my pest control company, they started having their technicians do that. But they very quickly decided they didn't want to do it, which was okay because they were shitty posts anyways, they weren't up to my standards. So, you know, through trial and error, we learned the best thing to do is just have them add photos to a shared Google Photos album and let my blogger handle the GMB posts because then they're set up their siloed, they're well worded, proper target linking, you know, target URL linking all of that, so.

Would It Cause A Ranking Problem If The Business Name Use Words And Symbols Interchangeably?

Fitz is up. He says good agents, thank you for this platform to give real-world answers that work. I have a client whose business name includes the word and some expressions of their name, then use the ampersand is this huge problem? Well, it's not as big of a problem as some of the other discrepancies I've seen. But it is still an issue, it can create NAP issues. I've got several clients that have done that in the past as well, where they'll have ampersand and some other brand names and others it will be and Andy, as all you know, it, is it a huge problem. Is it causing a huge problem that would be the question I have for you fits. If it's not really creating much of an issue, I wouldn't worry about it? If you are having a hard time, you know, getting your desired result for a particular you know, maps pack ranking. For example, let's just use that as an example. Then Yes, that would be something I would address would be a cleanup,  citation cleanup.

So I would either whatever it is, and the GMB, I would leave it that way, if that's the correct format, how is their name legally registered? That's how I would have it. Right, that makes sense. So in other words, however, they've incorporated their corporation or LLC or whatever it is that. However, it's registered with that with their state, is how I would list it in the GMB and then many discrepancies out there I would have edited, cleaned up, corrected to be the new the right the proper format. But that again, I wouldn't tell you to just do that just because if you're getting the results that you want, anyways, just leave it. It's what I'm saying. Don't do it just because it could create a problem in the future. If it's not creating a problem. Now, I wouldn't worry about it. But if you need that, if you're having trouble getting the desired result that you want, that is absolutely one thing that I would address, citation clean up.

And depending on how many there are out there, if it's a lot then I would recommend paying Loganix to do it because they have a really, really good successful citation cleanup service. If you go to, you can see their citation cleanup service. There are other services out there that are less expensive, but I found their success rate isn't as great or as high as Loganix's. And so even though Loganix is expensive when I whenever I have a new project that has a bunch of NAP errors on the web, that's who I use because they get the vast majority of them over the course of like, I think it's an eight or a 10-week process. So anybody wants to comment on that?

Marco: Yeah, you probably know this already. But Pearl Trees has a problem with the ampersand. Right and pulling in the embeds or the iframe. It has a really big problem with an ampersand. And there are other times when it can cause an issue with some embeds and some other websites.

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It's just that ampersand so I prefer the end although I am percent in a business name is the recommended way to go. Yeah, so go figure, right.  I know it's code and so we don't know how pro-Jesus is doing and how it's pulling it in and why the ampersand creates conflict, but it does. So maybe it's not an IP issue but if he had it and he submitted it to us for us to go and create the @ID or if he were to submit it to Dadiea for an embed run, there might be issues


Would It Be Okay To Create Social Media Accounts That Are Not Necessarily Related To A Client's Industry?


Okay, Muhammad's up again he says Hey guys, I'm using no um to build social accounts for clients now has tons of sites covering a wide swath of the internet, is there any risk in getting all accounts for a particular client, even if a particular website isn't necessarily related to that client industry, I wouldn't put a cinema on Angie's list for example, am I mixing up citations with social accounts? Yes and no. I mean, remember, a lot of times just having a profile on on these web platforms, it's not necessarily something that you're going to be pasting or publishing content to. So even if it's not really relevant, it's about having an additional presence. It's another publishing point for your NAP.

You know, I don't think it's harmful. I don't know how helpful it is. Maybe Marco would have a better answer to be to even have a profile on like kind of an unrelated site, but the way I look at it is if you're just setting up a presence there, then I don't see there being any harm and having like, for example, I'm trying to think of there's there's some of these like art sites out there right there like web to auto blog platforms for people that are artsy. Like the art projects and stuff, yet I've used them quite a bit for another semantic cover social hub right as a way to kind of just build another presence and you can interlink sometimes to some of the other social media profiles and that kind of stuff. And even though none of the projects I work on have anything to do with art, it's still just another profile point. So I don't think that causes any problems. I don't know how beneficial they are. But I know that having an NAP published in more locations typically helps market and comments on that. I look at it from a standpoint of protecting the brand.

So it's totally acceptable, and I think very natural for you as you would, and I'm referring to the client, right, of course, for you to protect the brand. And to go to these websites and lock in that profile. You know, you just have to put the basic information then you don't have to go too far out, get that NAP in there. And that's what you need so that if Google comes crawling in there and it sees it, it's going to not I mean, it's just more places for your entity to exist more places for Google to pull up to pull in entity information, and all things being equal. They never on the web, we understand that but all things being equal when two entities are being compared against what's happening in Google's database and the relational database, the one that has the best entity, as far as things go right now, that's the winner. And if you've taken care of that, and if you've gone and locked in all of these profiles, and you're showing it as part of the entire brand, there I don't I see absolutely no problem with that.

Yeah, I mean, as I said, I've never been concerned with it is being an issue. We just build them out as we go. So and

What Is The Best Way To Make A Drive Stack For A Translated Website?

Alright, so moving on. The next one was, what is the best way to make a drive stack for a translated website. Do we make a syndication network for each language? I can't even answer that because I just don't do anything outside of the US English base us projects but any any any advice there I know Hernan and Marco both have done a lot of foreign language stuff over the years.

Marco: Yeah, I mean, we, we don't generally do it in another language, although we have, it's not something that we want to do because we want our builders to focus on whatever it is that they're doing. It requires a whole lot of information. We did one for gurgi, by the way, I think it was Hungarian. So we can do it but you have to supply all of the information, all of the content, the images and everything that you want it. You can write to [email protected], and say that you're looking to do a drive stack in a different language. As far as do you make a syndication network for each language? You could since each one it's either on a subdomain or in a folder inside the root domain. So each one of those will have its own feed. That's a whole lot of work, man. That's a whole lot of work. I mean, I could guide you a little bit more. The only thing that I tell you to go take a look at and how they handle their languages. So you're gonna have to look at the source code, but I think you're gonna get a really good idea on how to approach this and how Apple approaches it. And I mean, that's as far as I'm willing to go with this and in a free forum.

Bradley: Hernan, did you want to comment?

Hernan: No, I do agree with Marco. I was about to say what he said. Okay.

Bradley: Hernan's at a bar or something.

Hernan: I might or might not be early drinking. Yeah.

It's damn near five o'clock here too. So why

Does The RYS Require A GMB Listing?

Alright, cool. Alright, next is does the RYS must have a GMB listing? No, it doesn't have to what if the site is not local related? Again, it doesn't have to. Doesn't need an NAP name, address, phone number and a GMB listing type if it's not for a local business, but drive stacks can push relevancy into any type of project. So, can I give an address outside the USA and still ranked for a place inside the USA? Where are you trying to rank for a place or for a keyword? Because you're asking about not having a GMB listing? Do you need one or can you get away with not having one and then you're asking about ranking for a place in here which is typically location based ranking which is maps and a GMB type stuff. So I'm not sure  if I'm understanding the question, but as far as can you have an address outside of the US safe and use the GMB stack or excuse me in our iOS stack to rank for keywords in the USA? Yes, of course you can. And I'm not sure I'm fully interpreting or comprehending that question, Marco Do you have any?

Marco: Nah man because I need to know whether whether it's local In which case, you need a GMB to local. Well, you don't. You can rank in organic. Right, you can still do an organic push, but if it's triggering a map path, then you're going to need a GMB lesson to go in there with the rest of the map and try to hit that top three. So this is very confusing. I don't know which way you're going because this is the one time where local doesn't matter. We need to know whether you're targeting location or whether you're targeting USA overall.

Bradley: Yeah. Yes, if you can clarify if we still have time we'll we'll try to answer with a better answer.

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How Do You Use The Account Included In The Single Tier Syndication Network From MGYB?

Okay, I guys I just received my first single-tier syndication network from your store. I have no idea what to do with the empty Bitly account suggestions gratefully accepted. Nothing whenever you syndicate content, whenever you publish content if it's whatever your publishing, whatever your content publishing engine is, right, whether it's your blog, if it was an RSS drive syndication network or YouTube channel, or both, whenever you publish content, it will automatically create a bit link. The only reason why we because bit link used to have public profile pages for Bitly. But they did away with that a couple of years ago, but you can still siphon some domain authority, not that we give a shit about domain authority metrics, because we don't, but you can still siphon some domain authority from Bitly just by auto shortening links, which that's all that does. The applet, whenever you publish content, will create a bit link just a bit the short link inside your Bitly account. That's all that that's for.

Does Having A Suspended GMB Page Affect Other Listings Within Same Account?

Alright, the next question is from Jay. He says after winning my service area business client of the consequences for two years one of his GMB was suspended for using a mailbox service the address. I highly doubt we can get the GMB back. My concern is with the suspended GMB and his Google account, or his other mailbox GMB's at higher risk for being in the same account as the suspended one. He is now motivated to handle this risk so far as to seek now to rent office space. So yeah, I can understand that. I'm concerned. In the meantime, though, his account will be hit very hard. Any suggestions? Yeah. Okay. Let me give you my experience with that because I don't know the answer. Jay, I don't know if it's going to be any more of a risk or not. I know that I have some accounts that have I've had a couple over the last maybe six months suspended. And, like some locations, one off locations. I've had a couple too. So I've had two locations suspended in the last six months or so that are were suspended within an account that has more than one location. And so far it hasn't affected any of the other locations. I'm a bit gun shy or nervous to go in and do any changes to any or make any edits or anything to any of the other listings in that same account. But one of the things I would suggest possibly doing to pot to perhaps avoid that issue would be to go in and maybe move add a different Gmail account for each location that you have. So go in and create new G or by Gmail accounts, preferably by some aged accounts if you can, and go in and add a user. So the new Gmail account per location, so each location gets a new Gmail account added as a user and then maybe transfer ownership to that new Gmail account.

So that and make everything standalone. If that makes sense. The reason I say that is because I know that one of the big things that happened in the last few weeks with another big GMB suspension, a, you know, a Google one on a raft and suspended a whole bunch of GMB's is that manager accounts were hit. We know because some big names got hit with some big manager accounts that were managers of, you know, dozens and dozens if not hundreds, and hundreds of GMBs, and all of them they all got taken down. So if a manager account got hit got caught up in this suspension nightmare, then all of the GMB's within that manager account got suspended and that's what can be huge. Imagine that right? Imagine if you lost all of them at one time, that could really suck. So that's why it makes sense to be safe right to play it safe and to have each GMB its own standalone Google account, without a common manager connecting all of them that way, especially if their spam accounts. That's my point, guys. They're all legit businesses, I don't see why there's any reason why you would have to worry about having a manager attached to all locations, that doesn't seem to be a problem. But if they're against the terms of service type listings, PO boxes, UPS stores, you know, that kind of stuff or just, you know, nonexistent addresses, then if you have a manager account connected to all of them, that's going to make all of them susceptible to being suspended, which is why it would be better to have each one of them in their own standalone Google account with no manager connecting them together, so that if one gets suspended, it's isolated to that. Does that make sense? So that's what I would do is I would start going through that process of, I would buy some aged Gmail accounts, go through adding the user, add a user, once the users accepted the invitation, then you can change them as opposed to the primary owner and didn't go back in and remove. And in fact, you can do that through the new Gmail account. Once the private mary owner has been named in the new Gmail account, you can use that account to actually remove the managers and owners or previous owners. And that way now you've got it compartmentalized into one Gmail account.

Also, we do have a listing suspension lifting service. I don't know that that would help. But you could always try that. And, of course, it would help it's suspended in the special can be lifted, doesn't matter. It doesn't matter how it got suspended. As long as they haven't gone through the process of notifying Google of the suspended trying to get it lifted that way, then total, we can totally get it back for you. And anything else that happens to that manager account world where this other stuff is we can lift the suspension and guarantee it for six months. So that if anything happens to it, during that time say get suspended again, for whatever reason, as long as you don't notify anybody of the suspension we go in there and lift the suspension again. So you get it so it's peace of mind for for for six months until you find an alternate. That's why this service was developed along with the GMB verification because we know what's going on. And by the way, I have a bunch of stuff and manager accounts, but I kept myself like I don't I didn't have hundreds in one manager account. Yeah, I spoke here how I was doing it. I was dividing it up and I was never putting like, let's say 150 plumber GMB in one account, that's the tell that to tell I wanted to I wanted it to look like an agency managing several accounts across different niches. And so far so good, man. I'm gonna knock on wood.


Mohammed, yeah, the next Battle Plan. We're working on that. It's coming out soon. We can't give you time yet. Um, alright, so it looks like he clarified some of the questions about the drive stack with the location. She said to ask for just in case you need an address. Now you don't need one if it's not a local project and you don't need an address at all, just your top-level keyword, the brand name, that's how you start to build that association. And then you know, add your keyword list and the primary target URL that you want to push relevancy to, which would be your website, you don't need an address then. Okay.

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Does Splitting A Keyword With Multiple Words As Chain Of Anchor Texts Add SEO Value?

If time left is splitting a keyword with multiple words as a chain of anchors as each anchor text is one of the words so I got a little bit of a headache from that question. This putting a keyword with multiple words as a chain of anchors. As each anchor text is one of the words that will add SEO values or just for hiding backlink voting.

Adam: I don't understand the question. I'm sorry. One is the same as taking something like this tree service company and making one anchor text best one tree one service, one company or you know, no, I, I was just for hiding backlink building. I don't know why you would do that at all period, honestly. Yeah, I mean, I understand what you're saying now because Adam did a good job of explaining what it is that you're asking. I can't imagine why you would do that. Especially if it's all going to the same link. And in fact, that that actually devalues the link, doesn't it  Marco? When you have multiple links to the same target URL from the same page?

Marco: Yeah, Yeah, it does.

Bradley: So no, I don't know why you would even do that. Yeah, I don't know why you do that. I don't know who gave you that advice, but I don't think that's good advice, but I haven't tested any of it. So to be honest with you, I can't really tell. I don't know why you would do that though.

What Is Tunneling?

So last part is he says Vasquez, I'm assuming he's talking about Hernan mentioned in one of the videos, something about tunneling. Can he explain what he meant about that? What is for and how to use it and how. He must be talking about iframe, what we call iframe,

Hernan: I did that. Yeah, I did that or sleep strange. Remember when we were pushing each other one of the two. So yeah.

Marco: He's getting the Latinos confused. We all look alike.

Hernan: Yeah, man. Come on now. Get your Latinos. Right.

Adam: Yeah, we can get some clarification on that. Maybe we can help them out. We got a couple of minutes here.

Bradley: But yeah, I think I think as far as there was a similar question up here about how to iframes pass power. Right? Do iframes counters backlinks? What's really the advantage of making use of these iframes? It seems to me like it's a very similar question to what this one is about tunneling. So the answer would be if you want to learn about all the all that Marco was talking about go make a donation to this charity right here. And you'll get access to all the webinars that Marco have done for two years now about iframes and you know, pushing power into the entity and all that kind of stuff.


Is It Okay To Use MGYB Link Shortener For Client's Use?

Lastly, Mohammed says, Hey guys, there's still time. Would it be weird to use the MGYB link shortener for clients use? I guess I'm thinking it would be odd to have around their properties, but I want to use it. Yeah. Okay. That's, that's huge. In case you guys aren't aware, now has a link shortener available, which is super powerful because we've been building it for two years authority to and I'm not talking about Moz's domain authority metrics I'm just talking about we've been building authority to the mgyb domain over the last two years because of all the drive stacks that we build for customers, and all the link building campaigns and everything. Although the shortened URLs have been coming to MGYB. So we've pushed a lot of damn power into probably still logged in. Anyways, let me click on upgrade and there are different plans. If you go to, for shortener, you can sign up and then there's a free plan and then there are paid plans. And you just saw the dashboard. Right? So this is the dashboard and it's super, super powerful. I get what you're saying though Muhamed on it because I just actually did content marketing training for the two extra agency. Today, I just finished it today. And I was talking about that because one of the things that I do or my team does for my clients is we silo GMB posts right? But we don't use the long ugly and we use when we silo GMB posts. We link to the previous GMB posts within the same silo. We do a text-based link in the GMB post Text body not the call to action button. The call to action button is usually read for either linking directly to a blog post URL, just called a deep link right, or linking to any tier one entity asset. But the way that we daisy chain the GMB post together is to link to the previous GMB post URL within the same silo but we do that as a text link within the text body of the post the GMB post. But because the URLs are stupid, ugly, a lot like stupid long and ugly for GMB posts and GMB post text-only allows up to 1500 characters, we don't post that really stupid, ugly long URL in there, it would be ugly. So what we do is shorten it. And I was just talking about this in the 2xyouragency training today I was saying MGYB is a great shortener for that because it's super powerful. However, for clients, I'll be 100% honest with you guys, for clients, I use the Pretty Link Pro plugin on their domain, and I shortened the URLs that we use in the GMB post with their own branded domain. And I do that because it's prettier that way, and it makes sense. So its third domain in the text of the post body as opposed to mgyb, although, like I said, probably wouldn't care.

Hernan:  Real quick. Can you do like a double thing where you shorten the MGYB shortner?

Bradley: Sure, you know what I'm saying? Good. Yeah, you could not a bad idea because there's a lot of cool things you can do with MGYB shortened to like, you can add retargeting pixels into the link so that when somebody clicks the link, they get added to the retargeting list. So there's just a lot of really cool things you can do with here. So yeah, as Hernando said, that's something that is possible. You could do an MGYB short URL and then shorten that or pretty it up with a domain redirect. You know, like Pretty Links redirect that makes sense.

Marco: I have a few things because there's really no problem using a link shortener that nobody had a problem using Nobody has a problem using Bitly or anything else that's out there for clients or for whomever. I mean, it's common practice to use a shortener, and most websites don't have their own URL shortener. And so they go and use a third-party URL shortener, which is what you'd be doing in the first place, Muhammad. However, having said that, we do have the capability of creating your own custom shortener inside the MGYB shortner, Muhammad. So I would suggest that you contact [email protected], and ask about having your own domain inside. You'd receive the same power, but you'd have your own domain inside the short nuts fucking awesome, then, I know the stuff that we could I mean, we have to test it out. It's an idea that Rob and I just just threw back and forth in Slack while this was going on. I'm pretty sure that it can be done. And you know, we just have to see what the cost would be and if it's financially feasible for you, Muhammad and if it isn't, then just use the MGYB shortner. Nothing wrong with that. It's a shortener among a bunch of other shorteners that are out there in a shortened URL land.

Very well. Alright guys, five o'clock. We're wrapping it up. Thanks, everybody, for being here. guys next week. Thanks, guys. Bye, everyone. Yep,

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 275

By April

Click on the video above to watch Episode 275 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at



Hey everybody, welcome to Hump Day Hangouts. We are live with episode number 275. We are creeping up on episode 300. This is awesome. Anyways, today is the 19th of February 2020. And we got everybody here. We're going to run through say hello to everybody probably find out what the weather's like around the world. Maybe see what Hernan's flipping around his hands there and then we got some good announcements and we're going to jump into it. So, start on my left here, Bradley, how are you doing today? Let's see if we can hear from you.

Yeah, you should be able to. Alright, sounds good. Things are good. Things are good. Glad to be here.

Well, you know, I promised a little weather report what's going on in Virginia, you give that freeston are blown away or what's going on over there? Oh, no, man, it's been like spring for almost a week. Well, for several days anyway, it's crazy. Like we didn't have much of a winter.

I mean, now that I say that though, we're probably going to get dumped on the snow in the next week or something. Because that's usually a sneak up on us.

Like we usually get some sort of freak snowstorm and in March that ends up dumping on us even though it's like, like the very end of the season so, but it's been a very very mild winter so I can't really complain. Fair enough. Yeah. from living Upstate. I never forget I think the first year we lived there we went through the winter we made it. We're like, All right, we're from free and it snowed in May. Just like

so anyways, so snowblower moved west and couldn't be happier. So Marco speaking of nice weather How are you doing man? Man? It's no curtains just so you guys can see it. I'm gonna leave it like this.

Through the rainy season, so you guys can see warm sunny I'm in my job. I'm usually in a tank top and shorts right now I'm in a tank up and naked from there that now the sun's out guns out.

No. shorts and flip flops man. That's how I live and in

It's just something interesting about this I'm going to lead over to her man because someone commented in his video that you know, dude, you're in a T-shirt there's no way that you can have money because you're in a fucking t-shirt really this is the comment in Facebook. How like how fucking ignorant can a person be looking at someone you have no money because you're in the teacher I live in tank tops shorts and flip flops like I could give a fuck what somebody thinks about but I look but talk to me about making money into and you got a project and if it's worth it, we're gonna make some money man. Um, he just hands up I don't know what in Panama we're all in a five-star hotel right all-inclusive short t-shirts. And but yeah, what bro? We got no money. Sorry. You guys are listening to some broke motherfuckers here who don't know shit.

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It's ridiculous anyway that's my rant for today. Come get some of this man that's what you can get the POFU get some of it that's how you lead that well this is a natural leader and then Hernanm do you want to wave humpy around and just said that he doesn't give a fuck about wearing t-shirts if Dadea is watching this maybe could you get Hernan's humpy like a miniature like gold Mr. T chain that says as we want it I think like this that'd be cool without so

What's up everybody good here Sunny, nice weather or in Argentina actually been raining for the past couple days but today's me so really excited about what we have going on really excited for every one new joining everyone you know, supporting the channel for quite a while. So thank you for being here today for today. Awesome. And last but certainly not least, Chris. I assume you're probably here in Austria.

How are you doing, man? Yeah, I'm back in Australia spring here as well. I'm just back from the team actually. So I'm still quite pumped.

Awesome. Yeah. Can't complain. It's a good day.

Good stuff. Good stuff. Well, I know Bradley, I think you just dropped some new training for the two x your agency people, right you just I forget the exact title of it. So I don't want to butcher it. But I think that you just wrapped up another week at five. Yeah, week five is the first week of the two x your results training. So the first four weeks was to an extra pipeline, it's about filling your pipeline full of prospects and closing, closing a percentage of them. So the next section, which should be for the next four weeks is to x your results. That's where we basically layout the plan for getting repeatable reliable results for clients. So I started this week.

With our at least the first week of that part of the training is about the SEO shield, which is really the foundation of everything that we do now. And so the Yeah, that training was just finished yesterday. So I don't know if it's in the members' area yet, but it should be within the next day or two. If it isn't, yeah, we just pass it over to the team so it'll be up by the end of the week. So if you're into extra agency com if you're already a member then you'll have access like said by the end of the week, and if you're an agency owner or a consultant and you're listening to this and you want to get more clients you want to grow your revenue and scale your team head over to two x agency com and join up right now it's one-time payment and it's a hell of a lot of valuable Oh my god, it's ridiculous.

and just so people don't get confused because they're gonna feel way too into my SEO shield. I thought Syndication Academy, RYS Academy, and the @ID page and link building precedent. I thought that was all the foundation. Well, it is. It's just that we've brought it all under one banner, everything that we do now we bundled it to make it easier for people yeah. And so you just go in and you purchase this product the bundle and then you just get the SEO shield that's how we do entity base, worry less SEO. We don't worry about Google updates, we don't worry about any of these other things that are going on on the outside. Because what we do is again, it's based on the three pillars of art, activity, relevance, trust, and authority. That's how we target everything that we do. And that's how we get results. It's been working for years it's going to continue working because we're right at the heart of the algorithm so no guys don't worry our foundational principles did not change because the the algorithms have not changed their foundational principle. I just want everyone doesn't get confused when you listen to push or talk about the SEO shield because of

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It's all the same thing. We're just changing the name to let you know that it's all under one product. Now instead of the separate thing, yeah, and the guy over at at the done for you store, we, you know, we tell people this all the time, get your syndication networks there. And if you want to go to the training and train someone or do it yourself, that's great. If you want to save time, get it done up to our standards, you can get an Our way is drive stacks and then like Marco was saying the SEO shield where it incorporates all of that, you know, you can go check that out and grab it over at Yeah, I just wanted to add a kind of, you know, one of the things that I talked a lot about this weekend. The training for the SEO shield is that even people that are maybe offering not don't offer SEO services as part of their agency services. It would be silly not to also sell SEO shields to your clients because you don't have to do the work, you can order them from us at MGYB, and we'll set it up. And even if you're just like just doing paid traffic, for example, maybe you're just didn't run an AdWords or Facebook, you know, ads for a client or something, maybe that's all you do. But if you can set a client up as an upsell, and you don't have to do any of the work, because we can fulfill it at MGYB, and you can set that client up with an SEO shield, that's going to help to solidify that entity and in build authority to that brand, then why not? Why wouldn't you do that? And again, you could, you could just mark it up, you know, 200%, whatever it is that we charge it, MGYB and sell that and just make additional revenue that way. And again, especially if you are running, if you're running SEO or paid traffic and you're able to generate relevant traffic to the assets, the entity assets, which the SEO shield would all be part of. It's going to improve their SEO even if you do nothing else and I know that to be 100% true because for example, my real estate business, I haven't been doing any additional SEO to that at all. For months, I haven't done any additional SEO work to my real estate business. And yet I overtook I've been in the number two position for months for my two primary keywords. And within just the last week, I've now made it to number one and push the number one guy out of position. And so now I'm in number one for my two primary keywords. And I've done absolutely zero additional SEO work from when I originally launched it months ago. And it's because I'm sending relevant traffic into its activity, relevance, trust, and authority. And because I have a strong entity because I built the SEO shield or had it built many months ago, and I haven't even done link building to it or nothing else, but yet, it's still increasing in power, and not and taken. And now it's number one again, with no additional SEO work. So there's no reason why you guys shouldn't be selling SEO shields to your clients. Even if you don't do SEO work. Does that make sense? And by the way, Google says that your schema or your structured data won't help your rankings. And I just moved the land solutions network up to five, six spots in the rankings by simply pulling work with schema, just additional schema because guys, okay, so so think about this schema is cold, right? structured data is code that speaks directly to the algorithm to the bot that's coming in and picking out your information, how can that not influence the bot into ranking you better if your entity if your schema is better than anybody else's because Google is a relational database, we keep saying this and it's going to relate your data to everybody else's, and to what it has as as as the optimal entity in that space. The closer you get to that, the better you're going to rank. It's dead. Simple. I didn't say easy, because it a lot of work goes into it, but it's dead simple. Once you know what you're doing.

So anyway, I want to get to the questions. Are we done? We're into some people who were crying about the latest update week or two ago. What update? What update?

I keep moving up. I keep seeing

Oh, no, I don't know. I don't hear from me. I mean, I know there's a lot of crying going on right now because a bunch of GMBs got suspended in the last week again, and big, big, big people got hit hard and my shit still alive. Yeah.

Same here. I want to touch on something real quick one if you want to hear these guys going really deep, and you want to talk, you know, into different areas as well as what we've been discussing. Then you want to come to POFU Live.

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Go over to You can find out more there. I'm not gonna spend a lot of time talking about it. This whole 2020 and September the last weekend, Boston, Massachusetts is going to be our third year doing it. We're limiting it to 25 seats. So if you're interested in that we're going to have more details coming out, but go check it out. Right now you can save a ton on your tickets as well. And these guys were talking about GMBs. We got some news coming out about that.

I talked to Rob, the ROB, that is superb, other what to call Rob. Rob, if you're listening tell me what to call you. I like calling you the Operations Manager because it sounds cool to me, but maybe you don't think it sounds cool. So anyways, Rob the man at MGYB. I just wanted to let you know we've got some updates coming out next week around GMB related services. We'll leave it at that.

All right, so with that said, you guys, I think that's it. Let's, let's jump into it.

Okay, cool. Let me grab the screen.

You guys should be seeing my screen, correct? Yes, sir. All right. Well, before I jump into the questions, I just want to point out two things to kind of follow up on that real estate thing that I was talking about. So my two primary keywords for my real estate business are South Land fast oops, I thought it was typing. So land fast Virginia. And you see it, it's because it's detecting my IP probably also it's pulling up the knowledge panel. But I've got number one, which I knocked sell land fast calm out, which had been steady at number one, I got to number two fairly quickly. But I've been hovering at number two ever since. And you can see that I'm number one now for that keyword. And I've done no additional SEO work other than my original drive stack, and a link building campaign to the drive stack. And that was it. And I haven't done anything for four months. What's also interesting as you can see that like for example, if I come up here, you can see that in Google suggest it's also bringing in my company name or my brand name, which is what we talk a lot about this in the 2xyouragency training and I'm not going to share a whole lot here as to how it can be done because it's but if you have a strong entity and you create that keyword plus brand association then a keyword search will actually trigger your brand name to show up in Google suggests. That's what you want. Because now Google, that's a strong association that Google is made with that keyword, that primary keyword, which could be a product or service, right? And that's very, very powerful. So you can see that there.

Well, if we go look at my secondary, my second keyword, which is we buy land, Virginia. The same thing occurs, you can see Alpha Land Realty and alpha land realty reviews. They're number one, and then it's also showing up in the searches related to. Does that make sense? So again, guys, these are all things that can be done with the SEO shield, which creates that association with the product with your primary keyword. That's one of the main things that it does, especially the drive stacks that you buy from us at MGYB. That's why we asked for one keyword, your primary keyword when we create the branded drive stack and that's to create that association number one, but then sending relevant traffic into that SEO shield will also help to manipulate Google suggest. And I'm sending traffic in because Well, number one, I do get some organic traffic. There's no doubt. But I have Google ads, Google remarketing ads, and I'm also doing direct mail. And so that also helps to influence suggest when people go to like somebody receives a letter from me saying that I'm interested in making an offer on their land parcel. Now they see the company name and I'll go to Google search and search alpha land Realty. And that triggers the brand search and then they click through to see the website. And that also helps to influence suggest and again, it's all just through relevant traffic into an SEO shield. And you can get those you can repeat those kinds of results. I'm just showing you mine but I've been able to do that for clients too. So it's, it's pretty powerful marketing.

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Yeah. Rob just went and starts from Indiana from his IP, and you're the knowledge panel and number one for that keyword. So yeah, you got the knowledge panel. That, guys, that's how powerful this shit that we're giving you is that it's right there. If you don't take advantage of it, it's your problem. It's your fault. If you're sitting there, you can't get results with all of the shit that we give you every Wednesday free with all of the shift that's available to you in our Facebook group, free. Now we're not even talking about the paid knowledge, right? Because there's some stuff that membership has its privileges, we can only give it to you if you're a member. But if you're not doing anything, if you're just sitting there, and you don't know and you go listen to this other person, say something, or this another person. And we all have differing opinions. Of course, we do. Because we all do things differently. Well, think differently. You might be able to get results, but it but if you're just sitting there and getting all these opinions, and you can't make up to Mike, it's your problem, and it's your fault. It's not ours. We're giving you what works for us, and we're showing you.

Why and how it works and we do it for free and we do it for a reason so that you can come and get even better results so you can go make money my goal is to help people make money that's it's in my bio I was just looking at my bio and in our website I guess I need to update it but really it is my goal is to help people make money so why what is it about you? That's not allowing you to allow me to help you make money? Think about that.

Why Does Google Update GMB Info Without Giving Notice?

Sweet All right, we're going to get into questions now. We got the first one's from George he says hello, please help me if you have time. What the hell's going on? Do you see that on my screen?

Yeah, what the fuck is that? Do you see that? You're not is that Hernan is how can Hernan right on the screen.

Can you buy it? I just figured it was turned on. I just like to blame things on him. I don't know what the hell that was. I've never seen anything like that in my life. That was weird.

There's like red drawings on whatever. Anyways, let's get back to the questions. George says hello, please help me if you have time. I used to do link building. I used to do building work in the UK. I had GMB listing with the name of my building services company and I was ranking number one and local maps for keywords to see it again? What the fuck is going on?

One of you guys is messing with me.

Did you saw that? Oh, the little Oh, yeah, I see that. But I don't have that option.

You guys have been a prick? Can we answer some questions here?

Now so this is us? Yeah, I can see that. That's really strange. Yeah, somebody can somebody riding on you. It's gotta be it's got to be on one of you guys. You gotta zoom. All right, well, I'm gonna try to answer the questions while you guys continue to distract. Okay.

Alright, so where was I? Let's try this. One more.

I was ranking number one and local maps keywords builder plus location. However, I'm not doing building work anymore and I have changed my profile from builder to electrician. So six months ago, I changed my GMB name to the new Electrician Business name. Now after six months if I type in electrician plus location, I'm number 12 and Google pack and if I type in builder plus location, I still rank high in first position and a local three-pack. Please explain.

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He says I have a new electrician website linked with my GMB listing so it has nothing to do with your website. I can't explain that Google does some GMB does some weird shit. Sometimes, like they'll suggest edits for example, like if you were to and by the way, guys, remember don't go into your Google My Business profiles and make a bunch of changes right now because suspensions can still occur.

Obviously he changed the name and it was still able it didn't suspend it but sometimes things will suspend it for example, if you have a GMB website, associated with your GMB profile but you have a money site. So self-hosted website is your list as your website. Sometimes GMB will automatically switch your primary website to the GMB website URL. And it just does it and it's shitty because you know you have to go in and change it and in fact, I had a GMB suspend when I went in to change it a while back it was several months ago, but they forced the change without my approval Google My Business did to the GMB website instead of the money site URL, and all I did was go in and change it back and it suspended it and was an automatic suspension. So it was like as soon as I hit save, it suspended it. And so we had to appeal and get it reinstated. And we got it reinstated but we had to appeal to the GMB support, you know, support staff or whatever support department so I don't know why they're doing that. It's probably just algorithmic but if if you're having an issue with it, then honestly the only thing I could suggest, and this is I'd love to hear some other opinions. But that would be to just contact Google My Business support. If it's a legit business with a legit location, and you can verify it if needed. Again, with Google My Business support, then I would contact Google My Business support and notify them of your issue, and make sure that they update it. You know, they'll have to probably don't do anything quick at Google guys. They're like the federal government. They're slow as molasses. So if you start support, kind of thread with them now, it could be several weeks before they update it for you, but it's likely that it will get fixed. And that's just been my experience with Google My Business Support. Anybody else?

Yeah, that to me that that's a clear sign that it's ambiguous, right? So he's appearing for two different search results, the old one and the new one. He should have shut down the original GMB just closed it right, no longer there and then started another niche should have gotten another one verified that the only way that this one that I can see it getting cleared up is by doing a whole lot of entity work. And I can tell you that it's going to take months and months and months of doing the entity work of going and finding everywhere where this appears and where you should change, okay, because you're getting links to this, you would have gotten natural like you would have gotten natural citations, co-citation, all kinds of things. If he ordered citations, which he doesn't say he did, but if he did, that's a problem also, because Google is clearing the cache probably. And then going back in it's finding citation is finding like it's finding all of these things that have nothing to do with what he is now. And probably what he was back then or now it's finding both and so, of course, he's getting results for both. Not as powerful as it should be for either one. That's clear. It's ambiguous. What can he do? The only thing to do not since it's already changed on the same GMB is to get with a Google Rep. Get things taken care of while they're on the phone. Not that isn't necessarily going to help what wallets in Google cash. And while all of these things are going on, I would say, Come and get the @ID on the SEO shield from MGYB. And that's going to help out a whole lot to clear up the ambiguity, but get it for your new business, not for the old business, of course.

Yeah, and I would almost say that I kind of agree with what you started off with Marco. And if George, if I were you, I would probably mark the building the original GMB as permanently closed, and then start a new one. And what I would recommend is if it's the same physical location, so the same address, then what I would recommend is you start you get a new phone number. It's a new name, obviously, that's what you've been trying to change, but I would get a new phone number. And then I would also you know, you're going to change your website, I think you said you have a new electrician website. So it's a new URL too. So new name, same address, but new phone number new website, then you could register a new GMB at the new address and have that new NAP data, right name, address, phone number data and web address URL, and then start from scratch, you'd still again, follow our methods by an SEO shield, which include the @ID page, the syndication network, the drive stack, and G site, all of that will help to solidify that new entity and you'll build it right from the ground up. I think Marco was right in stating that it's, it's probably going to be easier and quicker, you'll get results faster, starting fresh that way than trying to go back and clean up and reassign all of the existing work that had been done to the builder GMB because that it takes more to clean up and then it does to start from scratch with a new asset if that makes sense.

So that I would agree with Marco that I think that's probably going to be the better route but it's critically important that it's a unique name. It could be the same physical location address, but have a unique phone number and a unique web address also, because if you have any two of those data points the same as the previous GMB, then it's going to ambiguous the data and it's going to cause issues. So but if as long as you just have one of those data points the same, which would be the physical location, then you'll be able to start from scratch and build a whole new entity from that. Any other comments, guys? Not Okay.

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Next is Is this about that I have secured a place for some keywords? I don't know what that means. How was how it is work, then? I'm sorry. I don't understand those questions from time to time. Google is doing some changes to by listing and changing back my electrician name to the builder name. Right. Okay.

The ambiguity. It's clear. It's absolutely clear.

Yeah. Okay. I think that was just more of a comment than a question. So again, I think we've pretty well covered that.

How Do You Find The 301 Links To Link A GMB Page From A Press Release?

The next one is from Jay. JP says I see that all of my GMB short URLs are 302s. If I want to link to my GMB from a press release, should I then use the long URL? If not, how do I find 301s for linking purposes? No. The best thing to do for SEO is to if you're going to use the short URL, put it into a redirect checker like where goes calm or redirected detective calm or something like that. And when it reveals what the final destination is, through all those redirects, because it goes through several, then that final destination that make that your target URL, Copy that, but then instead of submitting it as a long, ugly URL, unless you're going to use anchor text, which you can if so if you're submitting that link, and it's going to have anchor text, right, then that's okay to use that really long, ugly URL. But I wouldn't submit that as a real long, ugly naked URL in the press release just because it's stupid long, right? If that's the case, there are two things I would suggest. Number one, which I don't know if it's available, but I know that we have link shortener, which is stupid powerful. I think it's going to be subscription-based or is it free? Marco? Can you comment on that? They don't we do have a free part. Of course, it doesn't have all of the power that everything is still a very powerful man. Yes, it is. It's hybrid, it ranks the shortened link ranked. So that's how powerful it is. But there's a whole bunch of other things that you could do with it. And,

yeah, that we do have a free version. And of course, there is there are paid plans that we have. So the reason I suggested that was because we've been using the domain for link shortening for drive stacks now for what a year and a half. And because of that, we have a shit ton of power built into that domain. It's absolutely insane. That's why I suggest that and so that you can benefit from the power that we've been able to accrue within that domain right off the bat. However, what I do with a lot of my friends. I work is I have my own domain, WordPress installation setup that I use as my own link shortener. And I use pretty links, which is a WordPress plugin that to create redirects, and it's they're pretty, pretty links Pro, I think it's like 20 bucks, and it's for the developer license and I think it's 20 bucks. Totally worth it. If you want to use your own custom shortener, you just install WordPress on your own domain. Like we have one for semantic mastery. It's so sm short link. That's our link shortener. It's just a WordPress installation. We have pretty links on and we use that to shorten URLs and for stuff within our training, essentially. So yeah, that I mean, that's what you can do. I like to use my own domain all there's a benefit to using an, except for my client's work. I don't want my clients going to go like getting curious and going to mg y b dot CEO to see what that domain is if they see the shortened URL, so I use my own that I set up. If that makes sense, okay.

Good question though.

Can You Add A Tracking Code In The Header Section Of The Press Release In MGYB?

I'm almost missed. Almost Miss Gordon. Hey guys. What's up, Gordon, by the way? So just a quick question when using our third-party press release provider through MGYB. Okay, so you're talking about press advantage through mg y b, is there a way to have any type of HTML code like a tracking code or other type of HTML code inserted in between the HTML header tags and frustrates? I don't think we can do that. I don't know Mark, maybe you can answer with if you have a press advantage account. You can install remarketing pixels. I don't know that we do that at MGYB though. Marco. Can you comment on that? Do you know if we all know that I don't know about press releases? And I know that Rob is listening to this. So Rob, if you have an answer for that, let me know and I'll Leon I would discard no [email protected] and asked that question, Gordon, because again, I know that, you know, I have my own subscription to Press Advantage. So I go into the back office and I can set up remarketing pixels. I think that's all it's good for. I think it has to be an image tag. And maybe Jeremy can clarify that for us the next time I chat with him, but I think it has to be an image tag. It's not like where you can just put any sort of code in the HTML header. So I don't know that. I'm assuming you're looking for some sort of remarketing pixel or tag but I don't know that to be true. So Gordon, just contact support at and ask that question will get you the right answer.

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Should We Use Anchor Texts When Linking Drive Stacks To The Money Site?

Peter says when linking from drive stacks to the money site, should we use anchor text or just plain link? Same question for blog posts that get syndicated. Thanks in advance for answering. So you can do a combination of both I like to use variances so I like to use you know, keywords related keywords, longer tail keywords, naked URLs, a common brand anchors, I like to use a combination of them all. So that it kind of varies everything when it comes to blog posts that get syndicated. You know, we, my bloggers do all of the blogging, but so typically they just, they just, they use anchor text for the most part when they're linking up from a blog post to like one of the pages that we're trying to promote, but my bloggers know to various so we're not always hammering the same keywords. Naked URLs are fine, too. I never used to experience any problems with using anchor text for internal links, but that is an issue. Now if you overuse a keyword anchor, even for internal links that can cause problems. So I recommend that you just use a good mix, diversify, use keywords related keywords, longer tail keywords brand, a mix of the brand plus keyword naked URLs, and I don't really do generics for the blog post, maybe occasionally, but very rarely. So that would be my recommendation. Anybody else?

Yeah, I got it. First of all, I got a response about the pixel. No, we don't do that. They need their own account in order to do that, and then for this, as far as drive stacks are concerned, we do all of the above all, everything that you just said, get done naked and an exact match, and then long tailm short, we do everything because you want some generics? Yeah, yeah. Because the only thing that that that we're concerned about is the relevance and pushing relevance to the destination. That's it. And that's how we do it. That's it.

Are There Any Official Examples Of Drive Stacks Ranking With Google Sites Other Than Plumber In DC?

Okay, are there any more official examples of drive stacks ranking with Google Sites other than plumber and DC? Well, sure. Let's go look. How about SEO Virginia that's been ranking for over five years, right? Less, today is the day that it's not Hey, look at that. It got me number one in maps right now to there you go SEO that's a Google site that was built in May of 2015. Guys and it's awful to look at it it's probably still broken iframes on here from when g plus shut down unless I removed that I might have removed that. But I mean look at these guys you know what for almost five years we're like three months away from five years that this five years ago and I haven't touched this fucking thing. Yeah, it's still ranking SEO is try agency.

Yep, Google Sites right there. Big bamboo marketing in the three-pack. Let's try Virginia SEO. That's just another example, guys. I've got a bunch of other examples right there. Number one, number one in maps. I got a shit ton of other examples, but I can't show it to you because they're client sites or lead gen stuff that I don't want to reveal. But I do I don't mind showing this one because I've been showing this since well may have 2015. So anyways,

Mohammed said, What's up, man? It looks like he's got a few questions. So he says, Hey guys after I order and receive an SEO Yeah before you go on we can show another example. You want to. Yeah, Foundation Repair Indianapolis because we only went out. Well, this is Rob's and he only went after the map pack for that. Okay.

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So check the website and see the Yeah, that's the Google business site. So there you go. And that was pushed through it was ranked by use of a drive stack, right? Yep. There you go. So, guys, it works incredibly well for maps, but it also works for organic and with a lot of my clients right now because the maps filter although you know, the maps filter has expanded again, I think it was I think it's a when Google did their GMB suspensions again in the last week, it kind of fucked up their, their, their, their really strict proximity filter, it's probably going to get worked out and be tightened up again, but it loosened up over the last few days. I know that to be true, but you know, if you in order to overcome or if because the proximity filter got so strict and it became so narrow is a narrow area around where the business was physically located that it would primarily show on maps. Now we know how to overcome that through consistent effort. The Local GMB Pro method, we can expand into adjacent areas with a map listing and overcome that proximity filter. We know that but a lot of clients of mine we have kind of switched back to doing more organic type work. And the drive stacks are one of the best ways in the world that you can get results from that I've got. I can't show it. I wish I could. I've got a client that I've been working on. Now for about, I don't know, maybe the last 10 weeks, I've had my blogger specifically doing a very specific way of targeting all the cities within a particular county, all the towns and you know, cities within a county and blogging about it. And we're mirroring that into a G site, which is what we talked about in Semantic Mastery all the time theme meringue. And it's crazy, because like Montgomery County, Maryland, for example, has 29 locations within that county. So 29, different town names and city names. And out of the 29, I think we've got 17 right now, and number one position of our primary keywords for those locations, because of this blogging method that we're doing specific, which is just setting up proper silo structure, proper internal linking, and then mirroring it into the G site and hitting it with links. And it's just it's ranking incredibly well. And so we're duplicating that across other adjacent counties because it's a big broad surface area for this business. And it's super, super powerful.

It's working really, really well. I mean, literally, we just published a blog post syndicates to the syndication network. And then I've got the mirrored pages on the G site and that's all that we've done. And it just it continues to rank. I think we've got 17 out of 29 locations and number one position now, so it's crazy it works really really well, guys. Now with heavy hitter club, as soon as we bring that online, that one's coming, we'll be able to show more examples because we're going to take people from beginning to end on case studies and now they'll be part of the case study as we go as we rank the G site as we as we go into if it's local, the map pack, or as we go after number one organic, like deadliest case study, right? The e-commerce case study where he's been showing just steady increase crazy increases. And I'm gonna say this against Amazon, Walmart, Lowe's Menaka, you name the e-commerce giant and Dadea is not only going after them, but he's winning. He's winning in the, in the SERPs, beating people who are spending hundreds of thousands, millions of dollars in their marketing. And there's Deadia with it with his g sites and dry stack and doing the thing that of course, what he does best, which is link building and embedding, but these are all principles. I mean, it's, it's the foundation of RYS Academy. So if you want more, then you're going to have to come to one of our paid groups because we're not just going to give stuff away that would just be nonsensical to start giving away everything for free. We give you enough to get started to make money so you can come to the paid groups and make more money. That's how we do things.

Should You Start Blasting MGYB Links And Embeds As Soon As You Receive SEO Shield?

So Mohammed says, Hey, guys, after I order and receive an SEO shield for a tough niche car, should I wait and have it settle as I usually do for our wise stacks or do I go ahead and start blasting at various MGYB link embed orders? I remember you guys say always use the minimum effort before bringing out the big guns. But what if I already know the SEO shield is going to need extra power then hammer it? Unless Marco tells you differently? I mean, I don't see any reason why you should wait. If you already know it's going to take a pretty good blast and go ahead and blast it. What do you say, Marco? Well, it should be part of the initial push. He should have already ordered link building and embeds and press releases and everything else to what he's currently doing that'd be that that's just standard operating procedure. He should know you've been in our mastermind, and you need to come back to the mastermind so that we can get deeper into this and give you more guidance on how you could do this at it anyway, just deal with this question. Yes, by all means, then you're going to have to expand that Gsite read the already talked about a little bit, expand that drive stack, you're going to have to start femural your drive stack and your energy site so that it matches your Money sites so that we go after each individual silo, in whatever it is that you're doing, it's going to power up that page and help push everything up. And then what happens? And I keep talking about this and and that, you know, it's sometimes it seems like nobody's listening. Because the more that you do this, you're going to start adding folders. And you're going to have to start adding files and you're going to start adding inner pages. And it's going, it's going to start working even better, you're going to start ranking better dead yet, seeing this now, where he's just ranking just for these ridiculous terms, which you figure you can never rank for that of all of these people are going after, it just can't happen. And fucking can't and all those people who say this doesn't work well. Who are you going to believe the experts or you're lying eyes. You just saw how it is that we do the do we do? So I was looking I was going to hopefully do it with just going to show something here with the market you've been working on this Do you know what category Can you just give me one of our category URLs for Semantic Mastery? Do you know off the top of my head? No. So we don't have an SEO category or something? I'm category slash let me just see if we have one. No. Well, alright, so guys, you understand one of the things that you can do.

I probably shouldn't let me I'm going to give this something away here. That's it's not too much too bad. But it's it works really well. This will help you guys with if you've got a WordPress site, you know, your category can have their own RSS feed, right. So So two tags, each tag has its own RSS feed. So you can take the category RSS Feed URL and mirror a page on your G site and then burn a feed burner feed from your category RSS feed and then enabled was a boost, which allows you to republish your RSS feed as an HTML feed. So it's basically you can take your category RSS feed and create a G site page on your site. It's optimized for your category keyword, right, and then create an HTML version of your RSS feed through Feedburner. And then embed it in the G site. There's your content. There's your content for the page, you see what I'm saying. And now you've got your entire category, all of the URLs and posts all the posts within that category. So your entire silo structures right there, and every time you update it, and by the way, you can go in and change like your WordPress reading settings to show more like by default, it's 10 items in an RSS feed. But let's say you got 2020 posts in that particular category, make it show 20 posts, right, you can adjust that the RSS feed to display 20 posts, and now you've got all 20 posts on your G site page that's optimized for that same keyword. And now you can hit that g site with link building and embed gigs that are optimized for those keyword sets. Does that make sense? And now you're powering up the entire silo through a G site page, which is the iframe SEO shield, right? That's what we do. And it's super, super powerful. And it's super easy to do. That's why I'm saying like, it's easy for my bloggers to create the blog posts. And we have just a couple key pages on the site that we just continue to hammer so they don't have to every time they create a new blog post, go create a mirrored page on the G site for the blog post. It's unnecessary because it may be in some situations were really tough SEO, you might need to do that. But for most of the stuff that I'm doing by just doing that category page, and embedding that or creating an HTML buzz version of the using buzz boost and Feedburner and embedding that in the G site page, and then just hitting that with all my market-level keywords with the location modifier for that particular category. And it just works. It works really, really well, because you power the whole silo up that way at one target point. That makes sense. Marco, you're not mad that I shared that. Are you?

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Marco: Absolutely. Are you absolutely mad? Absolutely. That's too much to give away for free? Well, if you're going to, by the way, yeah, if you're going to do that, guys with the G site, in order for the HTML feed to display, you have to get rid of the http colon. At the beginning of the source code for the which Feedburner gives you It gives you the source code for the HTML that you embed, and it's a source= and you have to get rid of HTTP, colon, or else it won't display just to kind of let you know that. Anyways, guys, that's simple. It's simple, something that you can do and get results and just go buy link building gigs and embed gigs from MGYB and you'll hammer it. Okay, so hopefully that answers your question.

What Is The Difference Between RSS Authority Sniper And RSS Masher?

The next one is what's the difference between RSS authority sniper an RSS Masher? Well, RSS authority sniper is just a tool to help you locate RSS feeds around a particular topic. That's all RSS authority sniper is now there is the back end product to that called rank feeder, which is where I think the power is rank feeder is a great SEO tool for creating co-citation. But it doesn't display the best. In other words, the RSS feeds created for rank feeder, or from rank feeder are really good for SEO, but they're not so good for content distribution and syndicating that's where RSS master shines RSS masher allowed like create some beautiful outputs because you get to modify the elements of the output feed so you can mix and splice different RSS feeds in and then actually go in and edit the elements of the feed items to so that the output feed is designed the way that you like it the way that you want it as well as you can inject you know HTML. You can mean all kinds of really cool things that you can do so that you can use those RSS feeds for content marketing and syndication, distributing content, essentially. And it's very, very powerful for that. So RSS master is more of a marketing tool than an SEO tool. And I've always said that ever since the original version, RSS authority sniper and the rank feeder is more of an SEO tool, not so much of a marketing tool. That's the difference between the two, the two of them used and combined together. It's very, very powerful indeed. Comments, anyone?

Should You Buy A Separate SEO Shield For A YouTube Channel?

All right, Muhammad's up again. He says, Hey, guys, the SEO comes with the syndication network that I use for my money site. But if I want one for my YouTube channel for the same brand, I just buy a separate MGYB order, right? Yeah, but why? Why do you? I mean, you could but it's really unnecessary unless you just want an extra network. Why? If you have a Muhammad I'm asking this rhetorically right if you have a branded network and you've got a money site and a YouTube channel for the same brand. Why wouldn't you just publish content to the same network? Does that make sense? I've talked about this before, a lot of people that just do a lot of video stuff will create or buy a syndication network for their YouTube channel. And then they'll create an associated website, right a companion website for their channel. And a lot of times people would take their YouTube video, which is their primary content engine, right YouTube. And, you know, whatever video they publish gets syndicated out across the network, but then they take that video and go publish it on the blog, the associated website as a blog post, they don't change anything up. It's the same title. It's the embed code. It might even be the description from the video as the text part of the post. And so what happens if you have both of those syndicating the same network and you didn't change anything up then it looks like duplicate posts on the syndication points which can get your blog accounts to terminated like blogger, WordPress, and Tumblr.

So those, that's not the best thing to do. But if as long as you're changing it up if your YouTube video content is different than your blog content, but they're both for the same brand, then they can both publish to the same network. And you're better off that way, in my opinion, because again, you're building more relevancy, more activity to the branded network. So it's unnecessary to have a second if you're going to have a second network. Then remember with YouTube, you can use persona-based networks or similarly themed networks that aren't branded.

And you can stack as many of those on the YouTube channel as you want. There are no footprint issues with syndicating YouTube content. There's footprint issues with syndicating blog content, which by the way, RSS masher that's one of the only times I'm ever going to suggest using two-tiered networks is if you're using RSS masher, then two-tier networks, there's no reason you shouldn't be using two-tier networks. But for YouTube again, you can stack as many persona-based networks or pseudobrand are similarly themed networks that aren't your brand aren't branded networks to that same YouTube channel, and it won't affect it will just add power to your YouTube channel. But your blog should only be syndicating to a branded network only, or if you're using two-tiered networks, and you have related content feed triggers at the second tier, which is what RSS master can do beautifully, by the way. So okay, any comments on that? Moving on.

Can You Buy Expired Domains With Medium Power To Boost A Press Release?

All right, baby says, Hi, I wanted to know if I can buy medium power to expired domain to power up a press release? Uh, you could I don't I mean, could I? I typically wouldn't. But yeah, you could, if you buy found a domain with really good metrics, you could do like a redirect to a press release. But I would recommend that it would be good metrics. And it's also super relevant. Because I think just buying metrics now is really useless because Google's algorithm has come so so far unless it's super, super powerful, but I think there needs to be relevancy. Marco, you want to comment on that? He does build links. Yeah. To the press release. Yeah. And have had a better effect. Why? Because Daddy Knows he knows exactly what he's doing. Daddy has a relevant network, where the links will be coming from. So all of that relevance will push way more power than one domain could ever push. I mean, it's it really comes to the how much power Are you going to push through one unless you can get one of those just with huge metrics. And it's still good that that is that the spread all over the place? It's from spammed to death where and those are worth a whole lot of money. So why would you spend all that money on that, where you could just buy a link building gig do some embeds also, and get the same effect? Yeah. Better effects on

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Yeah, so baby. If you go to our, there should be a link at the top of the page anyways, take you over to the webinar page, you should be able to see our webinar that web Mark and I did about PR stacking or you just go to our YouTube channel, semantic slash semantic mastery, click the channel search icon and then search for PR silo stalking or PR SEO which you know, press release SEO. And you'll see the webinar that we did where we talked about PR silo stalking. And that's super powerful. And if you create a silo with press releases, and you daisy chain the links together, right so from one press release, you each press release you link to the previous press release. But you don't ever create a reciprocal but my point is you take all those press releases in that silo let's say you create a chain of I don't know for press releases, let's just use that as an example. And you don't you silo those together, stack those correctly. Then you can take those for the press release, grab the press release URLs that don't purge street insider is one of them. USA Today is another one of them. The Press Advantage, press releases on the press advantage domain, there's another good one for that, take those URLs and then at bias link building campaign from Dadea. And hammer all of them within that silo that PR press release silo. Right? So with all your market-level keywords for that particular category, or that that topic, that keyword theme, and what happens is you power all of those up, which will in turn power up whatever your target URLs are within the press release. It's a super, super powerful way to do it. Not only that but if you have a Google My Business location that is also part of the project that you're working on. I don't know what it is I'm just saying if you do, if you go watch that webinar that I'm talking about, I talked about specifically how to also work GMB posts into that into the press release and into that silo structure. So that you're powering up everything the press releases silo, website silo and a Google My Business post silo all at the same time with one fell swoop. Right? And it's a very, very powerful way to do it. And again, that's all free on that webinar that we shared. So go check it out.

Does The RYS Need Syndication Networks?

The next question is, is the RYS need syndication? If yes, then you also do a second tier. No, it doesn't. I don't Marco, we don't do any syndicating stuff with the actual drive stack, do we other than maybe the Twitter network, Twitter is as far as we go, it doesn't it's not for that. It's not for syndicating content, although we do the feed burner feed, which you could attach to the syndication network. And make it go that way, as long as you're using or you're producing content on a regular basis. It would be a but you guys, a lot of the things that you think of just go and try it and see what happens. We haven't needed to do it. And if we don't need to do it, we just don't. That's why would you waste your time doing that when you could be doing other things? What we do works really well for even the toughest niches. And that's the way that I mean, that's been our approach. Since I don't know since the foundation, do as little work as possible to get as much benefit as possible out of it. Then, once you see the results when you see what's going on, if you need more, you always have a bullet in the chamber. If you do everything all at once, then you'll never know what it is that got your results in the first place. And then what do you do if you need more power?


Okay, so there you go. Yeah, if you buy the Twitter syndication network add on as part of the networks, then that just kind of help power it up. But, you know, again, that's as far as syndicating RYS content. It's not really necessary. I'm not even sure why you would want to do that. However, there you go.

Is It Okay To Combine RYS With RSS Masher?

So the next question is, would it be better to combine RSS with RSS masher? my main goals ads and affiliate money monetization? Well, remember RYS is about SEO right now. And really with entity-based SEO, which is kind of what we're doing now, not kind of it is what we're doing. It kind of helps power up the asset and everything else. So RSS masher can be a great tool for generating traffic especially if you're doing affiliate monetization.

What was it RSS? I'm just curious if I can shit I can't remember the name of the website that he had RSS feed super feed or something like that anyways, I can't remember the eat. The website that Damon showed is an example. You can create basically like PBN sites, but they're not private blog network sites because they're real sites, their auto blogs, that's what they are has that's an old term auto blogs, but you can create auto blogs that are being beautiful and all the content, you can manipulate all the content that is content from other people's RSS feeds. But you can manipulate it in such a way that you can flesh out auto blogs that look beautiful. But you can monetize them and point and also use it for SEO purposes and drive or drive relevant traffic to whatever your offers are and your target destinations are. So there's a number of things that can be done with RSS masher, as far as combining it with RYS. Yeah, I mean, like you could, I'm just off the top of my head, I'm thinking about some of the things that could be done, like for example, using RSS master to create auto blogs and then have some of the traffic go into, you know, directed into the drive stack, which helps to push that activity, relevance, trust and authority into the entity, right, which will help with SEO. As far as you know, other ways to use RSS master with our wise stacks for affiliate monetization. I'd have to think about it but I'm sure there's I think it's a powerful tool that you can do a lot with the comments on that from anybody because we're almost out of time all right we're going to move on.

Austin Don says when will heavy hitter club be available to join well the Facebook group is available to join now, isn't it? Yes, it is. Okay, let me get the link for you. Have you hit her club there might or might not be nude pictures in that Facebook group so Austindon me tag you on this. The worst part is over now it's gonna not going to tell you what kind of nude pictures so you just have to join them fine. Yeah, right. That's that's that's price. It's rising price. So go request to join over there. And then there will be like an actual club that will be launching soon. I'm not sure when but soon. Okay, so go check that out.

Should You Create Category Pages By County Or By Cities?

The next question and this will be the last question guys we got to wrap it up as Austin Don says what's better create category pages by county or cities? Example if I was targeting cities in an original County? Would it make sense to make the category page an original County? Or by city-suburban? Glen? Burnie? No no, for Okay, so it depends on how you structure your silos.It depends on and again, this is why you need to come to join the mastermind because we've gone into a lot over the last couple of months especially about how to set up a solid structure. I like setting up all my websites now with topical silo structure, not location through the typical silo structure, which is using categories, pages, categories, and posts right? What I do now and I can't talk about exactly how it's done, but what I do know is everything is all the traditional silo structure is done through for the topical themes of the site, but for any location silos I do that I accomplished that 100% with tags now. And so my point is like with with with what you're doing here with the silo structure, like if you have a location-based silo, in this case, it sounds like you do, then I would always do the county as the silo. So like if, in other words, that would be this county would be the category, and then I would have an individual post as city names. So, again, I know Anna Rundle County, I think has what like 19 because that's one of the adjacent counties to Montgomery. So we're targeting that for the project I was just talking about for one of my clients, so I think is 19 locations in Toronto County. So Anna rondeau County would be the category and then I would have individual posts would be like we buy land or we buy houses for whatever areas and Anna Rundle counties. That makes sense, because then what happens is your link from each one of those posts, which is a city or town located within that county, you can have an internal link that links back up to the county page. So it makes sense. So it becomes every single, you know, it's very, very logical Google comes reads the content knows that it's optimized for a particular city follows the link back up to the county page, which is the category at the top of the silo. So it makes sense. It's very, very logical that way. However, as I mentioned before, I do all of my locations, relevancy now through tags, and all of my categories are simply topical based categories. Now, it just makes it so much easier to build. And you can do some really cool ninja stuff with tags, especially when you mirror stuff in the G sites. So again, come join the mastermind, we'll talk about it. I'd love to show this stuff to you, Don. I know you're in real estate industry too. And we got a few others in the group in our mastermind that is in real estate too. So you ought to come to check us out. All right, anything else guys?

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I think we're good to go? They will Good. All right. We only go over something. Don't just listen to us. Don't just listen to wherever it is that you

Listen, whoever it is that you're listening to choose one thing and then see it through to be from beginning to end. So that you know whether it works. The only way that you can know whether it works is if you go and do the shit and see it through to the end. I mean that that's it, the best advice that I can give anyone take the information, everything that we're giving, go and apply it and see for yourself. Don't let somebody else tell you what you can or what you can't do.

A greatly simplified focus, you know, one product one service one sales message, like all of that and master that before moving on to something else. And that's it's funny because and very quickly, I'm just going to say this my I had my last mastermind webinar, I talked about how I was decided that I wanted to flip houses to I've got my land business, but I wanted to start flipping houses because houses flip faster than land. And I spent three weeks building, buying additional like software and training and CRM and stuff.

As well as like building processes, and I even hired an additional VA and developed processes for them so that I can start marketing for houses also. And we turned the marketing on about three weeks ago and within the first you know, 10 days or so I started getting leads coming in for houses and realized that how dealing with houses like buying and selling houses is a lot more intense, like labor-intensive requires a lot more personal input from me than doing land which I can do virtually. And also it's very time-intensive, and it would take away from my land business. And so I like after three weeks and spending thousands of dollars. No kidding. And in three weeks of time, building all this shit out. I shut it all down. And I said, Nope, I need to really focus on just the land business simplify one product one service really master that and totally systematized that business to where I can remove myself from the process entirely, almost entirely. And then I can expand if I want.

So I'm just saying that to you guys because of the same thing. It's so easy to go chase. The grass is always greener on the other side of the fence, right? And it's so easy to just start chasing additional opportunities, guys, but that's how you end up actually reducing your effectiveness across everything because you spread yourself too thin. So focus get really good at something master at first before moving on to the next. Any closing comments, guys?

Bye, everyone. That was beautiful. Thanks, guys.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 274

By April

Click on the video above to watch Episode 274 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at



Adam: All right, we are live. Welcome everybody to Hump Day Hangout. This is Episode 274. Today is the 12th of February 2020. We got almost the full crew here today. I think Hernan had some technical issues, so he probably won't be joining us but we'll see maybe he'll hop in. So let's just say hi to everyone real quick. We got some quick announcements and then we'll get in and start answering all of your questions. So start at the top here Bradley, how are you doing today? How's Virginia treating you?

Bradley: I'm well. it's rainy and cold here. It's not super cold but it's stupid rainy and has been all week so be nice to see some sun but other than that things are good. I was recording 2xyouragency videos again today. I've got one left and in this week's lessons will be done. There's a lot of training in that damn course. So I would check it out guys if you haven't yet.

Adam: Good deal. Yeah, we're going to touch base on that a little bit more in a second but we'll just carry on here and Marco, we got your video. How are you doing today?

Marco: What's up, man? I just wanted people to see the 10 inches of sun. If Bradley's got rain, this is what I get every morning. It's the dry season here. So every afternoon, this is what it's like. So I'm not inviting anyone to come down to Costa Rica but dude, you can't beat this. And I still have to do it because I told you guys last week that I was going to do a live stream from the common green area with the two volcanoes in the background. I haven't had time to do that. I've been displeased with some internet issues. I've been dealing with three stooges issues. If it were like three stooges short that you wouldn't even believe it that way. What happened to me these past few days and especially yesterday with the cable company, first of all, refusing to lay down the cable. I mean, what the fuck is a cable company? They got a truck and they pull up with the truck and they open the back and they got the big thing with nothing but cable miles and miles of cable and they refuse to lay the cable. It's ridiculous, man. Anyway, that's just part of the rant you guys go to the free Facebook group if you want to see the whole rap I got more. Yeah, there's more than that. Anyway, everything's good, everything's back to normal. Cool, calm, collected as usual for me and life goes on. Life is good. Get the POFU so you can get some of this

Adam: get the sunshine Yeah, it's nice. I do like having sunshine in the place after living in upstate New York for so long. It's really nice being back in the sunshine man. It makes a big difference. Well, Chris, how you doing man? I think we got you here, right?

Chris: Yeah, me I'm here hiding while we're like stores for like over a week now year, which is kind of ridiculous. I've never experienced that exactly the opposite of Marco. But like I said, I'll be heading out to Germany tomorrow and I hope I'm not flooded and they don't work.

Adam: Well keep your fingers crossed. Yeah, that's what might be a little rough. Make your travel a little bit rougher.

Chris: It should be fine like it's coming down. But like, I'm not sure it's over yet because they said that twice already, but you never know.

Adam: Fair enough. Well, I'll answer my own question. Things are going well here in California. I got the sun going camping for Valentine's Day weekend. So I'm pumped to get out in the mountains out here. And the weather's just been awesome. I like it's nice and cool, but sunny. So that's kind of my jam. So now that we've got everybody's weather updates and let's, we got some quick announcements for you guys, and then we'll get into the questions. Bradley, you want to tell them real quick. We just had a webinar on Monday with Damon Nelson. I'm going to grab the link for that if people want to check out the replay. You let everyone know what was going on there.

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Bradley: Damon Nelson created RSS masher several years ago, which was a really cool tool. We've promoted two different RSS like mashing technology tools in the last several years. One is Lisa Allen's, which is called Rank Feeder. It's really good for SEO. But what Damon's RSS Masher shine was it was more of a marketing tool than just an SEO tool. And I've always said that because people would ask, “well, which one do you suggest?”. And I said, “well, they're two different things, right? One is Rank Feeder, which was Lisa Allen's tool that is really good for just creating co-citation. It doesn't make the most beautiful output feeds though, which is what RSS Masher shines at RSS Masher allows you to create feeds through different content sources and then inject your own code, HTML, banners, your own snippets of other content right within the feed so you can customize the feeds. You can actually blend from splice feeds, extract certain elements from the feeds to create a new feed. Like it's crazy what they've done with it, with the new upgraded technology that they've worked into this RSS Masher technology. And that's what they're calling it. I was calling it to 2.0 the other day, and I was corrected by one of the developers Wayne. It's called RSS Masher technology now, but it's really cool. And it's a marketing tool.

One thing I want to talk about is we get this question all the time and Hump Day Hangouts and in support at MGYB, but people ask dude, why don't you recommend two-tier networks or two-tier networks syndication networks for blog syndication or for money sites for syndicating blog content? And I always suggested the reason why I don't like to do it is that it's kind of a pain in the ass to set up additional related content feeds for the tier two triggers. In other words, the second tier networks should have other content posted from other sources, not all just from your money site. Because that creates a footprint.

It's okay to have a footprint when you're republishing to your own branded profiles, but when you get out to the second tier, those are persona-based profiles or they could be pseudo brands, that type of stuff. But if all they did was republish your content from your money site over and over and over again. It would be clearly it would be quite clear what they were intended for. And that was just to manipulate the search and that can cause problems. So if you're going to use two-tier networks, I've always recommended that you add sec related content feeds to the second tier triggers, so that the second tier networks would have not only your own content but other related content relevant content, so that yours is kind of mixed in with others and that would look more natural. It reduces footprint not it doesn't eliminate it, but it reduces it considerably. Well, the reason I talked about not doing it that once because for me because I have a lot of clients and a lot of lead gen sites and it was becoming increasingly cumbersome to manage and maintain those second-tier networks because you don't have control over those other content feeds, right? So things would break or a feed would all of a sudden, you know, hiccup and shoot out like 15, 50 posts all in one day, you know, that kind of stuff happens and then you end up with a nightmare of a mess on your second-tier networks and all that. Anyway, if you're just dealing with one project, it's okay to manage. But when you've got multiple projects that you're working on, it became a nightmare to manage those. So I got away from using second-tier networks and just stuck with the single branded ring because then it was so much easier to maintain. But with RSS Masher technology, you can create one super feed or once you know, one RSS master feed that is highly relevant because of filtering and all the other really cool things that you can do with it and use that one feed now to trigger a second-tier network. And so with that, I'm going to be testing a lot with it over the next few weeks months, really, but I think there's a lot of opportunities. Therefore second-tier networks that Marco can briefly chat about this they absolutely work when done correctly, what absolutely helped a brand and build the entity? What do you think Marco?

Marco: Well, if anyone has ever wondered how websites like HuffPost, or any of those other websites that republish content because HuffPost does very little, or not much original content, a lot of their stuff is just gathered from all over the web. Well, this is a tool that you could use to produce that kind of website, where you're gathering data for not data but content all over the web. You can curate the content, you can splice the content, you can do whatever you want with it image as a short blurb and the websites look absolutely stunning up. I mean, you can put health post and when one of these RSS generator websites side by side, side by side and you wouldn't be able to tell which one was generated with RSS Masher technology, and which one was generated with any other technology. That's the great thing about this tool. That's one. But the most important part, as you know, we're really, really, really telling people, if you're not doing brand based or entity based SEO, then you're fucking it up for yourself. You're making it absolutely more difficult than it needs to be. And this is one of those things where you can send data to the bot from all sorts of different places on the web, about your entity, but it's coming from other sources, not just you. So that becomes even more valuable when the bot goes out and looks and is looking at your entity and everywhere where your entity is mentioned. And it's finding all of these places that mentioned your entity. And not only it's mentioned it and it's commingled, as you co-citation with other authoritative trusted sources on the web. So then it's not just some orphan website somewhere that does nothing except try to get leads some kind of a choice to get Google to rank them please your Begley Google your downing a nice because you because you're down to your last but now all of a sudden you have the technology to get the word out there to spread it out even more. And you know, think of a tiered network. But don't think of just the three that we do, right? When we do a tiered network, we do three triggers, because you can daisy chain those and create as many as you want. And you can do variations because there's a ton of different platforms that you can use that there are other blogging platforms that can be triggered using other sources. And now with this technology, where it's just the RSS feed, coming in and pulling in all these different sources, it's just made life a whole lot simpler to get those kinds of websites out there. That will generate traffic, that will generate revenue and that will generate visits to the money site. I mean, it's just to me, it's just awesome what he's done. And yes, I will be testing it. I have other people that will test it also. And we'll have something I don't know, give us a couple of months to three months. And we'll come back and let you know just just how it is, by the way, that the coupon is running out. Yeah. So anyone who wants to jump in, you better jump in on it that the price that it is now the price is going up?

Yeah, it's got a 25% coupon code, Use coupon code Semantic. You get 25% off and that's just that's valid until I think the end of the close of business Friday, which is Valentine's Day. So tell your wife or your significant other that you're buying a Valentine's Day gift for her or for him to buy a phone by this. Grab it in business expense and then go do something why for significant. It's better to ask for forgiveness than to ask for permission, you know, so.

Oh, man. Good. Well, one more quick announcement I wanted to talk about you guys. We made some changes to the mastermind. And I know we got some of the mastermind members who watch Hump Day Hangouts. And some of you who are thinking about joining the mastermind will end up there eventually, which is great. We're but we're making a big change to the way we're doing webinars so mastermind members get direct access, of course, and get to ask questions where we dive into that. And we've decided, in order to provide more value to mastermind Members, we're going to break up the webinars instead of just doing webinar twice a month, we're going to each take twice a month, spot and give one on one or one on many webinars. So to make that less confusing, that means like Bradley is going to do his own q&a with mastermind members twice a month. I'm going to do that twice a month. Marco is going to do that twice a month. Chris is going to do that twice a month and is not doing that twice. Yeah. So I'll have a lot more value guys a lot more content.

And it's kind of in, you know, we each have our own areas of expertise. Some of it overlaps, there's no question. But this way people will get to be able to attend what is most appropriate for them at their business at that time. And again, it's just going to end up being a shit ton more value for everybody. So think about it. It's 10 plus webinars per month. Yeah. My cousin needs you and I will be alternating Thursday.

Some months will have actually five weeks. And so we'll have to do an extra webinar, which I don't mind but it's perfectly fine. Mine will be asked Marco anything on the on every other Thursday that Bradley isn't on. So come join me. You're welcome to ask me any question if I can answer it, and I know that one of my partners can answer then I'll send you to one of their webinars so it's gonna be really good. A lot more value for the money that you guys are paying.

Adam: Definitely. Yeah if you want to find out more about the mastermind if you are not a member you can find out at Real quick before we get into the questions I just want to say if you're an agency owner or consultant and you want to get more clients, you want to grow your revenue or scale your team. If you want to work less and earn more, as they say, go check out to ensure agency com you can find it if you're watching us live on the sidebar. But Bradley's deep in the middle of the content. He just released, updated training for that or not, I believe just had an updated prospecting module. And there's a lot more content to come. But now is the time to jump into that.

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Yeah, just a quick aside on that, it's crazy. But this week, I'm was recording the videos for outbound prospecting. So we're in the two extra pipeline stages. This being the last week of that. Next week, we start the two extra results, which is really about how to get reliable, consistent, repeatable results. And we're gonna have four weeks of that training but the first four weeks was about filling your pipeline with prospects Well, first week was about mindset and developing success habits. Week Two is about sales and selling principles. Week Three was inbound prospecting and branding and week for this week are outbound prospecting and direct response marketing. And what's crazy is even today as I was recording videos, I got another Calendly notification from another Tree Service contractor, this one in Locust Grove, Georgia. Looking for a proposal. He wants to talk about marketing services and lead generation forestry service industry or Tree Service Company. And last week, I had another one come in from Fort Lauderdale, Florida Tree Service contractor and this is from a few web assets that I created over two years ago that I haven't touched and they're still generating inbound leads guys and inbound leads are a hell of a lot easier to close than outbound prospecting leads that you generate through outbound prospecting. It's a whole different psychology when they've already decided that they want you to pitch them or present them with a proposal, then it's so much easier of a conversation than it is when you interrupt them right interruption marketing and inject yourself in their field of vision, like what we do with outbound prospecting, both effective, but one has a different dynamic when it comes to the conversation. And it's so much easier of a sale. That's the type that you should be striving for. And that's what I've been. That's why I didn't even approach outbound prospecting until the final week of two extra pipelines, because a lot of you will go right to the outbound prospecting because you need clients now and I get that, I get that. But if you set up the infrastructure for inbound, prospecting, and start to build that brand and authority and make a name for your agency and your particular space, then you'll start having people seek you out. And that is a much, much better way to run a business. It'll be easier to sell, you can charge higher prices. It's just it's a much better way to do it. So I would encourage you to go through as the training is laid out, it was developed that way for a specific reason. Don't you still get it?

Yeah, don't you still get needs from SEO Virginia and watching. I just got a client about six weeks ago. It's a home inspector in Virginia here, home inspector specter Home Inspection company and the same thing he found me from the stupid Google site that is awful. But it's the rescue over the job. How long ago did you set that up? May 2015. But five years almost so so think about that. And you've done absolutely nothing except run it through a syndication network which was garbage also. And so it just goes to show the power of setting this up the power of our is of keeping that number one all of these years and providing you with even more neat. So if you set up your assets, right, like Bradley saying, the people are going to come and then what happens is, if you deliver the results like you're supposed to, because you have no excuse everything that we too with our clients is available at

Nothing different. It's all available that that's what we do for them. It's a repeatable process. And so if you guys are thinking, Oh, I can't do this, you know, how can I get results? I'm new. I don't understand whatever, you can get results right from MGYB, that's yo, it's what we do. And just have at it man just, it's like Brad said is that mindset, go pick up two extra agency, get started, get that pipeline full, start closing some people generate some revenue, hire some people so they can help you don't just take all that money, because suddenly you find yourself that you're the bottleneck, you can't grow. That's what this is all about branding, gonna go into all of that 2xyouragency. It's hands down with somebody, I guarantee you by the time it's done, it'll be the best painting that there is anywhere around you more for your money than you would for a 5-10 thousand dollar product, then that's good.

Amen. Definitely touched on it, you know for the done for you services. I mean, can you imagine Bradley if you'd had like an SEO shield? Back in 2015? And that stuff up? Yeah. Well, and that's what I was saying on mastermind last week I was talking about, you know, I talked about 2xyouragency and all the time on Hump Day Hangouts and in the mastermind everywhere. I'm sure you guys have heard this before. I prefer niching down. Industry-specific is so much easier to scale an agency that way. And my point is with Tree Service contractors that are reaching out to me, because of some assets that I created two years ago, they're still generating leads from the agency today, even today. Nope, no shit. What's great about it is I pitch I have a set price now for the tree service contract. Well, I still have a conversation. I always have a conversation with them on the phone. And I go through the SPIN Selling method. I asked them a series of questions, but one of the questions I asked always is what's your marketing budget and I have a minimum I won't work with contractor unless they have a certain budget, but if they say that they have, you know, like, say $3,000 a month, well, my budget will typically fill that, or my proposal will fill that budget allowance. Does that make sense? And so it's really easy, because of the repeatable processes that we have through mg y be like, it's just the services, all I do is manage the process of the components being built. And I have VA is that do the blogging, which is part of my SEO monthly services and all that. So anyway, it's basically me just managing everything. And in fact, because I've started for whatever reason, in the last few weeks, I guess, because I'm doing the two extra agency stuff. I'm implementing some of what I'm training about as well. So I've had a bunch of leads come in, and I'm able to take on as many as one new clients per week right now. And that's with me doing the management of onboarding and kind of managing the virtual assistants and the different components and all that, but what I'm going to be doing is continuing to try to boarded one client per week and then train my best assistant, Hazel to be the onboarding manager to handle what I'm doing now. So that there's no reason why I can't continue to grow my agency right now even while I'm building a real estate business. If I haven't outsourced and automated through MGYB, and personnel in place to handle the onboarding and the management, the project management, essentially, and so there's no reason that I can't do that. And even if I cut, like right now, my average profit per client on a monthly basis, I take home, pay after expenses, and do MGYB services, virtual assistants, all of that is roughly $800 per month per client. That's for my standard average rate for what I charge Tree Service clients. So that's $800 in profit, and even if I got to cut into that profit a little bit now to pay a project manager to do what I'm doing, if it's hands-off for me, and I can continue, like let's say cuts another $200 per month per client off of my profit to now pay a project manager.

So let's say $600 a month times four, that's $20-$400 a month and accruing revenue each and every month that I could bring into my business without me really having to do anything except for answer the occasional question from my project manager. That's hands-free money, guys. Does that make sense? So it's, it's absolutely capable of doing that when you get the hell out of your own way. systematized, automate and delegate as much as you can in your business and then you can grow and scale that's how you do it.

I've got one last thing I want to share real quick and then we're going to jump into the questions. Let's see if I can do this without messing things up. So let me drag that off here. wanted to talk real quick about POFU Live, I mentioned it last week, but we got early bird ticket prices going on. POFU Live this year will be the third year is taking place on September 25th, 26th, and 27th in Boston. Alright, I highly suggest if you're thinking about this to come to check it out at least even if you don't grab your ticket today. Although ticket price will go up just that's the way it is. We want to reward people who take action quickly and help us right so we can cost out the event and get things going. I just like showing this picture of Bradley. That's why I'm really sharing my screen showing him in a wig. But I wanted to show you guys you know, this is fun we get together there's a lot of serious business a lot of learning we're sharing a lot of information not only from us to you, but in between it right. It's a lot of networking, but it's also a lot of fun like this. Last year we went go-karting. Adam, Ben's been here, one of the guest speakers we had come in and just kick butt at go-karting and took the cup in one, you know, and then of course we had and Catherine Jones, you know, this was pretty awesome. She came and talked at our event of you know, 30 people. And I think as a month ago, she was up in front of 4500 people giving a talk and it was you know, that that chance to interact with people like that and among each other is just awesome. So, I just wanted to remind you this go check it out at And of course, we'll have some more updates for you guys as we can keep moving forward.

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Very cool. All right, I'm going to stop giving away my son, I'm going to turn off my camera.

I'm going to grab the screen, let's get right into. Oh, by the way, I brought this up because this is one of Damon's automated auto blogs that he's got populating with content from his RSS Masher technology. It is 100% auto blog, guys, and it's freaking beautiful. If this doesn't look like, I mean, and this site gets a shit ton of traffic, he was talking about the traffic metrics in the webinar, which you can go watch, but it's crazy the amount of traffic that these will produce because they look good. They're, you know, it's just a very, very cool technology. And I could see you know, we don't talk about PBNs Semantic Mastery for a reason. We just stopped using them years ago. I mean, it's been years since we've any one of us have used PBNs. But this could be like, basically PBN style sites that generate their own traffic and that's the problem with PBN sites right?

You got the way that people traditionally do then would be to go out and just buy a domain because it's metrics, rebuild it, and then put a link back over to whatever asset it is they're trying to rank and then that link gets no traffic, it gets no activity. And so it atrophies over time Google discounts, it becomes less and less of a factor less powerful over time because it's got no activity on it. But these types of sites, do they generate their own amount of traffic and they'll get clicks, especially if they're relevant. Like you know, you have siloed sites, essentially sites that are about specific topics. And then you can drive traffic relevant traffic over to whatever it is that you want. And so it's very, very engaging. I think these types of links even on brand new domains would be more valuable than traditional PBN links that get no traffic or activity. What do you think Marco PBN is then no longer done the way that you're supposed to do them what we have now is buying an expired domain for the purpose of injecting your own link in it is not a private blog network that's just a private website with a lake. The old way was just as when you had a set of websites, right, a network of websites, hook the hook together, give it feeding each other. And that was your private blog network. Then they started selling links to the plier private blog networks, the big people figured out that if you got to PR seven PR eight, those links were really powerful. Well, that's when Google started cracking down and then you're not going to sell links for the purposes of manipulating SERPs. Right? You can't do that. That's against Terms of Service. We know we know what happened after that and why PB ends are called what they are now, which they're really not private blog networks. Think about the name, private blog network. If you're selling links out in the open, it's not a private blog network. If you're buying a website for the purpose of inserting a link, it's not a private blog network where the fuck is the blogging? With this method, you could really build a private blog network so long as you don't sell links to anyone as long as you don't let anyone else in on what you're doing and in your niche, it's truly a private blog network providing quality content and it brings traffic and it'll get traffic to your money site. It says that's the way that a PBN is supposed to be run. Yeah.

How Do You Generate More Leads For A Plumbing Niche Without Appearing Spammy?

Hi, let's get to the questions, but we'll spend a half-hour on this damn near 430. Yeah. All right. First ones up, says I do local lead gen with 95% of clients being plumbers. leads come through GMB organic rankings organic website rankings, but mostly through Google ads and Google Ads location extension. Okay, getting decent results, so they're very competitive in major cities. I find that GMBs are gold for plumbers but difficult to create a fake GMB and to make it stick thoughts on the plumbing niche and advice on higher ticket niches that are not so spammy and Google's eyes. Yeah I mean that's part of the problem with GMBs is at least it has been for close to a year. They've been harder and harder to get although I think it's becoming easier. Again I don't know I haven't been trying to set up fake GMBs now for many many months for that reason. But yeah as far as how to create fake ones and make them stick the only way that I know how to do it besides finding services that will do them and guarantee them which is hard to do is to use like PO boxes still that still work or to hire somebody that would allow them to like to for you to use their address. That's something else that you could do seriously. You can use Craigslist to find people to do that.

You know, typically what happens with Craigslist if you're going to post in Craigslist to find you just post a gig right? Like a job offered or a gig offered that and I think you pay three bucks for that or something but you can post a gig on Craigslist in a city that you want to get a GMB rankings or listing for and then say, explain what it is and the Craigslist ad what you're trying to do trying to register a Google My Business address that won't be published, but I need to receive a verification postcard that and, you know, I'll pay you 50 bucks to do it something like that. And I've done that and it works. What you typically find is you'll find a renter, somebody that's renting, it could even be an apartment, it doesn't matter, but somebody that's renting that will do it, and usually, homeowners won't do it because they don't want to get business mail. But, but if you hide your address and you don't use citations, where you know, you don't publish a bunch of citations where you're actually list listing your physical address, then it's likely you won't get much solicitation mail, you know, physical mail for that business. So you know, I've done it that way. So that's one of them as long as it can be a postcard received. Those tend to stick a lot better, they get suspended less, they can still be suspended. Make no mistake, but they tend to stay a lot better than is my still preferred method over buying fake GMBs don't have an actual real address associated with them if that makes sense. Marcom do we have any comment on GMBs?

Are we going to be able to make that available again or now that seems to come on and off on and Google is it takes us down the methods and so yeah, we're having talks with someone on getting that done again and we'll let people know when it when it's happening right now it's not happening? Now as far as what he's trying to do, post office box with street address, have the damn plumber get a postcard at his house? I'd be that that that's perfectly okay.

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Or get your family members in on the fun, have had the postcard delivered it at their home addresses. You're not going to list the address anyway. And it's actually service area business that's another good way to do it family friends get them all in on the phone pay them Why not? It's gonna make you money so invest some money in your business and you know give people something how to get that 50 bucks that you would pay the Craig Craigslist person Hey, now go to your family member friend whatever you're gonna get something from Google I'm gonna give you 50 bucks once you turn over the postcard very center that's it. It's simple to do and trust me it works I'm telling you you post a gig on Craigslist. And I mean there's times where I get within 20 minutes of the posting going live that I get responses I use Craigslist now for some of my real estate stuff that I'm doing like for example, I have a property in Washington County, Virginia for sale right now and I listed it in the MLS as flat fee listing in the MLS kicked it out rejected it because I didn't have any photos taken of the actual property every all the photos that I typically submit with listings are like aerial photos, satellite photos, Google Earth photos, that kind of stuff. And this particular MLS requires physic like photos to be taken of the actual property, not aerial photos, that kind of stuff. And so I posted a gig on Craigslist and saying, I need photos taken of a vacant land parcel, and I'll pay you $30. To do it. All I need is five photos. You can do it with your phone. And within 10 minutes of me publishing that listing, I had three different people contact me saying, Hey, I'll do it. So I hired this lady. I've sent her 30 bucks via PayPal, she went out and got like 15 photos from her phone, send them to me via email and it was done. It was done within 45 minutes of me posting the listing is crazy. You can do the same thing with GIMP. GIMP is telling people you want to use their address just to receive a Google card and then pay them for that. So I would recommend doing that.

Do You Recommend Creating Branded Domains To Get More Leads?

The next question is you recommend brand new domains, but how do you do that? Hey, Bradley. Sorry, go ahead. I think you missed Nigel's question that was from seven days ago. Yeah but it's after we signed off because I alright no worries then I'll go ahead and answer blessings guys have been off the grid for a bit focused on more for my copywriting, However, I'm looking for the best way to utilize MGYBservices to completely arbitrage done for you services as close to the referral affiliate as possible. Package style for do you have anything in place for that? Um, you mean do we have like any training on how to sell it? I don't think we do yet. I mean, that's one of the things that's on the list for us guys. We're still trying to get all the backend stuff worked out. Marco. Do we have any timeline for any of that?

Does he want to be an affiliate? No, I see him that right. I don't know. I'm not fully understanding the question except that I know he wants to resell our services. Yeah, I mean by to support it. will get you going in the right direction as far as when everything is going to come together.

Okay, so you know what happened with the problems with cPanel and cPanel raise their prices. If you guys aren't aware cPanel is charging $10 per cPanel that you're using now. So your hosting, if you have several websites may go up considerably. So if you paying a cheap host, it just became not cheap, because of the extra charge at any rate that's neither here nor there. We're migrating Liquid Web because they have their own version of cPanel. But that's been in the works since December, you know, they're working out the bugs. And we understand that because I work with code and I know how that goes. As soon as that's done. Then we're bringing in the new version of MGYB, which we reworked and it should make navigating a whole lot easier. management will be a whole lot easier communication will be a whole lot simpler. So with that, that's the only hold up right now.

Okay, so yeah, I mean what we will be in the coming months Nigel be providing collateral marketing at, you know, collateral for you guys to be able to use that that can help you to sell the services to end users like clients so sell them at retail prices, but also to sell resell them as like an affiliate. Also, you know if that makes sense. So we will be doing that it's just not something that we have available right now. Okay.

Do You Recommend Creating Branded Domains To Get More Leads?

Alright, so the second part of this question was you recommended branded domains, but how do you do that when you're targeting multiple cities, towns in the same niche? Well, that's the easiest way to do it. In my opinion, when you're targeting multiple towns with the same niche, then you, for example, I use multiple, like generic type brand names like local tree pros, or tree care HQ or something like that, right? Those would all be types of like generic name brands that I could use to create multiple lead gen assets for the same industry across multiple cities. How do you do that you can either do it as internal pages? So you can create categories and silo structure within the website. You can set up silos within on a state level, on a county level on a city level, depending on how big you want to go what you know how far of a service you know how much area you want to expand to. So there's you know, different types of silo structures complex and simple and all of that there's depending on how you set it up, what I typically do is use a pseudo brand and then do subdomains with it like so each city or each location has its own subdomain and it's its own WordPress installation, the branded domain the root domain becomes basically like just a brand page where it talks about the brand itself and there might be a locations page on the root domain that one click to will list all the subdomain sites if that makes sense. And then you can click through to each one of the city so it would be city whatever the city name is called pepper, that's where I live called pepper so like cold pepper dot local tree pros calm for example, right so now the local tree pro's a brand, but it's the Culpepper location. Now that can be done on a subdomain which is an individual WordPress installation or it could be done as an internal page. If I set it up that way. If you're going to be expanding that same brand across many locations, then I would recommend that you do it as an inner page you set up silo structure categories and such within the site so that it's all managed under one domain otherwise you end up having and I know this because one of my Tree Service clients or multi lope multi-location lead gen assets has 20 locations now, and I had originally done everything on subdomains for them but once it got the point where you know, past 10 like 1012 1415 WordPress sites that become just a pain in the ass to deal with even with something like main WP where you can update all the plugins and everything through one dashboard. It's still a pain in the ass. It's a lot of maintenance to manage that many WordPress sites. So I've actually eliminated a lot of those and just redirected the subdomains, over to GMB websites because I've gotten rid of a lot of the WordPress sites because I've got tired of managing so many sites. However, if I was going to redo it start over from scratch and have 20 locations again, what I would do is one domain 111 web sites, you'd be one WordPress installation on the root domain, I would set up categories silo structure, and I would have everything built up that way so that I would only have to manage one WordPress site. But I'm telling you, it's way easier, in my opinion, to build authority under one brand. With multiple locations Marco will attest to this he'll agree 100% it's much easier because once that entity starts to gain some clout build authority, then it becomes every subsequent location that you add will instantly benefit from its inherent authority. As opposed to always starting off from scratch and starting from with a clean slate where you have to build the entity first. Once that entity is built, you can bet it all additional locations will automatically benefit from the authority that's already been that the entity has accrued would say you, Marco. Absolutely, especially when you do the mirror, right?

The drive stack plus g site and all the work in there that you're doing on on the money site mind wants to start pushing power over to the money site, it just becomes each subsequent location that you add is going to become that much easier to rank for. Because as Bradley said, it'll have the all of the activity, relevance, trust, and authority that the domain has will transfer over to that inner page that you're building that location page that you're building on your website, whereas if you start with a brand new subdomain, it takes longer for all of that to filter down to the subdomain level. Yeah.

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Yeah, I mean, again, I changed my strategy. You know, for the longest time subdomains were my preferred method and there was a reason for that because subdomains if you catch a penalty on the root domain then the entire domain gets hit right like, it will affect negatively the entire domain. But with subdomains, it would be isolated. If a subdomain were to catch a penalty would be isolated to that particular subdomain. So the sibling sub-domains, right? It wouldn't be unaffected, and the route would be unaffected. So that's why I've always done that. But once again, if you continually add locations expand for a particular brand into additional locations, then that can become a management nightmare. It's just too cumbersome. So that's why I said I've switched my strategy Not only that but knock on wood. The methods that we've been using for years now that we've developed Semantic Mastery style, I've not had any sort of penalty levy in years now since I got away from a lot of the traditional SEO stuff. And so I'm not nearly as nervous or concerned as I used to be about having everything under the root domain now because fortunately, I haven't had to experience any penalties. So there's really no reason for me to take those extra precautions when I don't expect to have anything bad go wrong now. Well, that's why we put this heel shield in place, right? That's correct. That's what we came up with that with That's our protection. Since we don't build links to the money site since we treat the money site with with with the respect that you supposed to cheat, it says it's under different rules, you could catch a penalty on that root domain that just it just won't happen on a G site and drive stack. And so they're treated differently. We know what we could do at them at the SEO shield level that we can't do at the money site level and we just transfer the power rather than transferring a penalty. And guys, we know that that the route and it's isolated from the subdomains as long as you don't link to it because we tested it, we would build a subdomain, get a penalize then we three or one that subdomain to a brand new subdomain and it would get all the power from the penalize subdomain. But eventually, the penalty would catch up to the sub domain, we'd have another one ready. So it's just slashing and burn, right? You just had the same sub domain ready with a different name. And you just keep three or one and three are warning until the penalty catches up, it might take a day might take two for you to get your rankings back. But the root domain was never affected by the penalty. That's how we know that if you don't link up to the root, the penalty won't pass that night. If you're linking to the root from the subdomain, then a penalty definitely will pass because you have a direct link from the subdomain to the roof. Everything that we tell you on these things, it's things that we tested it's not a theory we do not give you guys theory if we do we tell you that we're giving you a theory. That's right.

How Do You Perform A Keyword Research For A Dutch Website?

Next question, but tshirt says I want to do SEO for a Dutch website. Can you please let me know how I can do keyword research? Should I do keyword research and Dutch? Should I write meta tags and Dutch? I can't answer that because I've only always done US-based SEO in English so I bet Marco you probably have a pretty good answer for that?

meta tags or code. Code is code now within what's within the posts is what contained but meta tags or meta tag you don't change the language code is coded in English pretty much. I don't know China but pretty much worldwide and as far as the tool that they can use trust the good old our Power Suggest Pro our go-to money keyword research tool will do Dutch very you go.

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How Would You Make A Decent Profit From A Site With Multiple Reviews From Different Niches Without A Client?

Alright, next one is Hey guys, can I have a site as lists? Can I have a site as lists with general subjects for multiple reviews from different niches? Can I have a site as a list with general subjects for multiple reviews from different niches? I see that a directory

okay. With general subjects for multiple reviews, it seems to me like an affiliate site maybe like an affiliate site with different products and stuff, is the way I'm interpreting it, but you're seeing interpreting it as a like a directory, like a local business directory type site, not not Local Business Directory, but just a direct directory style. You have different categories you have, or do it, as you said, affiliate where you're going to have multiple products here. Yeah, yeah. Yeah, of course you can. That's the power of silo structure, right? You can take a website and compartmentalize sections of the website through a silo structure so that you can have multiple topics for one website, and it still makes sense and still build authority for that, that brand. And that that website and again, it's if it's done right if you don't use proper silo structure, then you can kind of dilute the open overall theme of the site, if you have multiple subjects that really don't make any, they're not relevant or related to each other, then it can dilute the site and cause problems. But if you have really tight silo structure, and it's built well, right, you've set up your site correctly, internal linking category hierarchy, all of that correctly, then you can have multiple categories on a site and still do very, very well with it. Because again, you're just building the entity up throughout, throughout all of that. So it's certainly possible.

Typically, you know, a lot of times we try to keep things more relevant to a particular theme per site, but that's, that doesn't have to be that way. Right?

So yes, you can have a site that's general subjects with multiple reviews from different niches just make sure that you have your structure correct. Number two says I have a press release from site one to the money site. And I want to make another press release from site to Can I link to both of the sites – Money site and site one.

I'm not really understanding that question. Yeah, he lost me too. I lost that one for sure. If you can clarify that not only that but there are three questions in a row so if you can clarify that one later I'll get to it if we have time. The last one is number three, which is the best way and fastest to be profitable, say 1000 bucks a month without clients that include no lead gen. No agency.

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Affiliate, you know, find a good The only thing I could think of would be to find a good affiliate offer out there that and then just especially launch jacking. Launch jacking is a good way to do that. It's a lot of work, but you can, especially for higher ticket products, you can do you know that pay, say it's a $3,000 product and it pays 30% commission that's $1,000 right? So you only need to sell one and there are products out there like that. So if you can understand how to launch jack which you know, and find products that would have a good payout of good affiliate payout you can do that.

I don't know. I typically just my fallbacks always been clients, right clients and lead gen stuff. If I need 1000 bucks a month, I want to go land a client, it's going to pay me 1500 a month and I'm going to pay a VA MGYB $500 a month to fulfill the services and I'm going to manage it and keep it thousand bucks a month. That's how I'm gonna. I'm gonna pitch Damon Nelson, RSS masher technology. There you go. He has made it really simple for you that it's for you than to run your AdSense media net, or it doesn't have to be the two main networks, right the display ad network that there are others that you can profit from, and you use you can usually run to. So I would say start using the RSS masher technology tool. Find the niches that now this is this is where it's really important to find them to work on the things that you like, your things that that you know, because you're going to if you like it, then you're going to know that the people like you are also going to like it. irrational passions are going to remember that people collect unicorns and dice. That type of thing hobby trains is is is another one. I don't know. It's just the list goes on and on and on what you don't understand what people see in this kind of thing, but you shouldn't care why people are paying for it. That means you have the ability to make money. If you go into that niche, and you start producing the content. Once it's set up. It's on auto. And it's each site might I don't know, it might start making 2030 4050 bucks a month. Bill 25 if it's making you 50 Bill 20 of them that's $1,000 that simple.

Yeah, and just guys, this is some gold here, cuz I'm in the real estate industry now again, investment industry Let me tell you something for affiliate stuff if you want to get into some high ticket high payout stuff get into promoting Real Estate Investor Education, you know like courses for people that want to learn how to flip houses and that kind of stuff I'm telling you because those courses are typically 235 thousand dollars apiece. And I mean and people in the real estate investment business will spend money on those training courses and events and things like that. I mean, like, like, I mean to hand over fist, they're spending money and on training products for how to be better investors. And I'm telling you that that is a huge, huge market there's a lot of money in that market as an affiliate to and trust me guys, there's a lot of money in that market. That's something I'm in the real estate business again and I love it and I'm spending a shit ton of my own money on it. That's how I know that to be true. And it's almost like an irrational passion people that are in that business spend a lot of money on education. So that's a great thing that you can get involved in, if you if you're into that. So

How Is PR Stacking Effective When The PR Article Links Disappear Over Time?

Nathan says how is PR stacking effective than the PR article links disappear over time? Well, if you've gone through our local PR pro training course, which is all about PR stalking and everything that questions been answered but what I would suggest is that you link to press releases that don't purge. That's the simple fix, right? If they don't, if they don't disappear, then you don't have anything to worry about. And I address this in the local PR pro training. Because of the original product, the original process was to just take the top-ranked PR for whatever your keyword was and link to that in the PR stack so that the next press release you would link back to the previous top-ranked PR. But the problem is a lot of those sites will purge their press releases after a set amount of time – 90 days 190 days, whatever, but they delete them over time. And so what happens is the link in the press release that was now linking to what's a no press release has been purged. Now you got a dead link broken link. So I talked about at that point, setting up redirects using domain redirects or you know, like pretty links a plugin or something to set up your own redirects within press releases, so that you could always go in and swap out dead links, right, because the link to the redirect, you could change the destination at any time. And that way, you could always redirect to another live asset. problem with that is if your PR stacking consistently, over time, you're going to have this huge mess of redirects that you're going to have to constantly go in and update. That's not something that you could maintain for very long. So that's why I recommend just linking back to the press releases that don't purge. So again, go check out local PR pro if you want all the insider tips, tips, and tricks on how to PR stack and also if you're linking to your media page, that that'll never work.

Scan your PR is have listed there like I don't really care that they purge. I care about the ones that don't, because those continuously push power as you keep feeding power through your loop. Yeah, somewhat because the way I see it Google expects some of those PR links to turn into formal force overtime. Correct. As it happens naturally, the ones that don't. And if you look at it, the ones that don't purge are really, really powerful except for the hyperlocal. When you're working in the local space, those are the ones I care about. So those are the ones that I'll try to link to. And I know that that if we're I framing and we're doing the things that we that we teach, it's all taking care of this these type of, we call it wordless SEO for a reason. We don't worry about any of this shit because it works the way that we do. It works and it works for a reason we have taken the time to set it up so that the thing that you talking about things purging, from whatever, it doesn't matter.

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Do You Need To Order New RYS Drive Stacks Or SEO Shield If You Change A Target URL?

There you go. The next questions got my first MGYB order back on February 7. Well, congratulations. I hope you liked it. the target for all the work was client main domain thinking maybe I should have targeted the client GMB CID which is the maps URL link, as you showed in a recent video converted to write that particular format. Do I need to order a whole new RYS drive stack or SEO shield to target the GMB? No, because well, first of all, when you place your order, yeah, you have the main domain is your primary target URL. But if you provided your NAP details, which I know is an mg y b as a field that, you know, it's only when you submit your details, there's a section to submit your NAP data including your map share URL and all of that then that will already be built into the stack.

You can take a look at you should be able to just open up the stack and look at it and see like for example like this spreadsheet that shows all the different links that have been built, or, you know, the different files and folders and all the links. It's the spreadsheet that has basically your whole stack on the spreadsheet. So you can see all the different URLs and everything. Just open up some of the files and take a look, you should be able to see the NAP data in the stack. If you had submitted it when you place the order. If you did not that no, don't order another drive stack, I would go in and add those manually as I still don't think we have that available yet. We're going back into your stack. But you can always contact support and ask maybe we could work out some sort of custom arrangement with you where they we could go back in and edit it for a set price or something. I don't know you'd have to ask support. Because I don't run that side of the business but Marco do any comments on that. He could just go into his spreadsheet and add that link. And then the link building that he does to that spreadsheet will go to that link. Yeah, it's it's not a safe business a month. We I've been getting results without that with with that any other.

Matt blinks, accepted the regular do follow map link it again, these are this is my new show that may make a difference if you're targeting something that really competitive, but if it isn't, it's not something that I would worry about. If you want to add it. I mean, you can just go into the spreadsheet, add it to the spreadsheet, add it wherever you want. It's your dry second, it's your G site. So you can go in there and add it wherever you want, if that's what you want to do. Yeah.

What Is The Best Way In Building Web 2.0 Buffers Outside The RYS Stacks/Syndication Networks?

Austin dawn has been coming and asking a lot of questions. So what's up Austin, Don me says I'm building to Dotto buffers outside dry stacks and syndication networks, should I build them as branded to dados or keywords specific with and without geo modifiers were a mixture of them all. Okay. A few years ago, I want to set a mixture of them all but now I'd say branded. I'd like to get Marco's opinion on this but I do everything branded now because on those buffer sites, I'm going to have any p listed likely

Anyway, so I like to brand all the profiles. Now I like to do everything brand based or entity based. And then I add whatever sort of Geo Data, add location, relevancy, that kind of stuff to the actual profile that the website, whether it's a blog, or whatever it is, so that it's still get that data still gets passed, but it's not part of the brand, right, if that makes sense. I like because here's the thing using keyword and location specific, like sub domains on web two dados and such to me looks spammy, right? It looks clearly like what SEOs have been doing since the beginning of time. Right? And so I am 100% behind the entity based SEO, which is about building the brand building the entity and you can pass location relevancy keyword relevancy through what is posted on those profiles. What's your opinion Marco? I'm calling it entity based, worry less SEO. And so that's it. Say I know your brand is your your entity is your brand. Your brand is your entity.

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Get as many of those as possible. And for those who don't know, if you like if you go to a website like norm kn o w em calm, and you take a look in there, there's hundreds. And they'll do it for you. But think of all of these people, Apple and Google, who go and buy everything that they can with that name, because they're protecting the brand. You're expected to protect your brand to protect your entity, and it's perfectly okay. There's no need for you to do what it is that you're trying to do that gets done by dariya with the link building actually. Yeah, so so you leave it up to the master for for doing that because because he has a whole lot more experience than you do.

Is The Number Of Referring Domains A Factor That Could Make One Site Rank Higher Than The Other?

The next question was are there amount of referring domains a factor that could make one site rank higher than another? Yeah, they can be I mean, that's more traditional SEO, like backlink analysis type metrics, right? And that's one of the things that I would look at traditionally is referring domains. But it's not just a number. Referring domains, you know, you could have one site that has, you know, 800 referring domains and another one that has 30 referring domains and the one that has 30 referring domains is outranking the 800 referring domain site, because the 30 referring domains are much better, much more relevant, higher quality backlinks. Does that make sense? So, referring domains is one factor, but it's just a very small portion of an overall ranking pie, if that makes sense, right. It's a small sliver of what's required to rank and that's a metric that I really just don't even care about anymore, but it is certainly a factor it could be.

Marco: Well, let me go through the list again, right, Amazon, Alibaba, Lowe's, Home Depot, Walmart, you name it in the e-commerce space. And if these websites have millions of referring domains and Dadea is fighting with them toe to toe and outranking them in some of the keys with the money keywords that he's targeting. I'm not saying all because I mean, that's just virtually impossible. It depends on how much time he spends, how much power is going to push through. It depends on a lot of factors. But that just goes to show you that referring domains is really a non-factor or it could be all other things being equal, but nothing on the web could ever be all things being equal unless you're setting up a test where all things are equal. I hope I make sense with that.

Yeah. Okay, so we're out of time. I do want to run through just a couple very, very quickly because I see this one and I'm going to stop it at this one only because I do want to answer this and then. Sorry, guys, the rest of the questions are going to get answered. So Marco, if you don't mind sticking around for just another minute or two.

Marco: I'll be here.

What Are Your Thoughts On Word Clouds And Images?

Okay. This question is you guys said that Google reads words and images. What are your thoughts about word clouds and images? I don't know. I hadn't thought about that before. I mean, Google can read words and images. Now. It's gotten way better at that. I don't know what you'd want to do with word clouds, though. Marco. Do you have any idea what you're trying to accomplish here?

Marco: Why?

Bradley: Yeah, I don't understand the reason for that, really. But

Marco: so are you trying to get Google to read? It depends on whether you've layered the word cloud or else Google will not see the words in the images and word clouds. I'm pretty sure I'm not layered.

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Yeah, it has to be in it in. These words have to be done in such a way that Google can actually read them and you can go to vision. I think it is a Google vision to go to Google vision, right? Or Vision, I forget what it is just Google it, man. And you can find it. And you can play with images. And you can see exactly what you receive in your image.

Bradley: Yeah, yeah, that's it, go test it. And Google does give you a test environment for you to be able to submit images and then it will tell you like, what it's interpreting from those images, what kind of data it can pull from it, including words and everything else.

Marco: And it's free to scroll down. If you don't see it. If you don't see where to enter, where do you drag and drop your image, just scroll down, don't sign up for whatever it is that they want to make you pay for. It's totally free. Go use it, abuse it. Have fun.

Where Should You Link An RYS Drive Stack?

Next question, and like I said, I want to answer this last one from Troy here and then I'm going to wrap it up, guys. Hello, everyone. Thank you for answering questions and an RYS drive stack where can and where should you link to and from?

Well, the drive stack should be linking to your tier one, your primary assets right your money asset, your money, money website, your primary digital asset. Google Maps, if you using maps, GMB website, all your tier one entity assets, syndication networks, all of that, right. That's why when you order a drive stack, you submit as many of your tiers one entity assets as you can to have them built into the stack. Where do you link from? You mean as far as like, what we do if you need to build links to the drive stack, it's everything from files to individual files to folders to the entire stack to the G site, all of that. So all of the above right to everything. And again, disorder, those are empty. Why? Because that's Dadea, our link building manager has really just mastered the link building packages that are specifically developed for the SEO shield, drive stacks and our methods. So any questions and answers on that?

Marco: It's called the spider web silo for a reason, right? It just goes everywhere and they push power everywhere. If you're trying to build your own and you're in our way as training that I mean that's the only way that you wouldn't be trying to do your own. Then just hit me up in the always reloaded Facebook group and I'll be happy to go more in-depth into this question for you drop the question in there.

How Do You Get Violators Removed To Level The Playing Field?

Okay, this is the last one guys I gotta wrap it up because I gotta go. But then the question from Troy that I wanted to answer was afternoon had a conversation with the Google rep about GMB and exposing competitors who violate the terms of service and have multiple listings having different phone numbers and city locations other than suggestions and requesting changes or removing the business. How do you get violators removed to level the playing field? I don't ever have and I never will. I'm just letting you know that. Be 100% transparent with you guys.

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I've never once ever submitted a complaint or done negative SEO to anybody. Period. I've had other competitors rat my lead gen assets out and had them suspended and I've thought I've seriously considered negative SEO and because I've had like a tree service contractor report one of my lead gen sites and it got taken down got D indexed and everything else. And, you know, I thought like, Man, this guy has no idea who he's messing with. Do you know what I mean? Like I could have just rained fire and fury on his ass, but I didn't because I don't do negative Seo In my opinion, it's bad karma. Karma will come back and bite you in the ass. I don't care whether it's competing with your business or not true. I'm not picking on you, buddy. You do whatever you want. I'm just letting you know I've never once ever ratted on anybody else, or done negative SEO and I never will because I feel like my time is better spent being productive producing assets than getting revenge or taking out competitors in a way that I would want to be taken out? Does that make sense? So I just wanted to be real clear. That's why I wanted to answer that. And again, Troy, I'm not picking on you. You're free to do whatever you want. I'm just letting you know my own personal experience with this is I do not do negative SEO. And I also don't rat out competitors, period understory. So Marco, idea?

Marco: I have a question for Troy. Are you 100% abiding by Google's Terms of Service? Because if so, the shit that we talked about here is not for you. Cuz because I, I could care less about Google's Terms of Service. I could care less about what John Mueller says, I could give a fuck about Google. As a matter of fact, I'm very fun to say, Google, I don't care. And so yeah, it's not you, you do whatever. You do whatever you want. But if I were to report these competitors, I'd have to report myself because I'm doing the exact same thing. And I'm like, dread Yeah. Like sometimes I just feel like I'm gonna make this guy a porn queen. If he keeps fucking with me, and don't think I can't, because I could totally change your semantic relevance total. And it'll take about a week, and you'll be appearing for best porn star 2020. So, but then again, why I can spend all I can spend that effort building other assets and make more money, and then just forget everything else. So my question to you, are you 100% abiding by Google's Terms of Service, so you can feel good enough about yourself, where you can go to a Google rep and say, This guy is violating your terms of service. If you can say that more power to you. And if you can't, then I don't know why you'd be doing that. I don't abide by Google Terms of Service at all.

Bradley: Yeah. So again, it's just personal preference guys, and I'm not looking down or, you know, condemning you grew up with, so I'm just letting you know, I personally have never done and I've really considered it before when I've had had experiences as I mentioned, but I decided that my time was better spent built working on something that's going to produce revenue not getting revenge. Does that make sense? So anyway.

Marco: Yeah, no, I mean, if that's the way that he chooses, and a lot of people choose to try to abide by everything that Google throws at you, but just remember this, what Google says is okay today may not be okay, tomorrow, they keep changing the game. I don't even bother. I've never read the Terms of Service and I don't care to and that's just my personal preference. Nothing. It has nothing to do with Troy.

Right on. Well, everybody will thank you for being here. We will see you guys next week. See you next week, everyone. Thanks, guys.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 273

By April

Click on the video above to watch Episode 273 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at



Hello everybody and welcome to Hump Day hangouts. Today is the fifth of February 2020. I'm still working on saying 2020 so that's why I got off well slow but you guys but I keep finding myself right in the last year but I guess that's just the way it goes. So anyways on to more interesting subjects like answering your questions and seeing what we can help everyone out with. But before we get into that, I want to say hello to the guys. I got some short announcements and then we will jump into it. So starting on my left here, Bradley, how are you doing today?

Bradley: Fantastic, man. I've been recording videos all day for the 2xyouragency stuff. Man, I can't believe we're selling it for what we're selling it for. That's all I gotta say. A lot of content, man.

Adam: If you're gonna say that but I'm going to say go to

Chris: Just increase prices.

Bradley: We're only three weeks into a 12-week course, man, and it's just a massive amount of value. So anyway, I hope you guys take advantage of our stupidity.

Adam: Well, what Bradley meant to say was, we help digital agency owners get more clients, grow the revenue and scale their teams. All right. So you know, two big things that we find important and I know Bradley's joking around. But you know, we want to work less and earn more and not that we want to do nothing, but we want to spend our time doing the things we want to do. All right. And that's what this is all about. So we've heard that commonly, from a lot of you guys who are listening, and then people, other people out there, we've talked to you, you know, those are the three main things that we can help you do so that you can work less and earn more and spend time doing what you want to do.

Bradley: Yeah.

Adam: Chris, how you doing, man?

Chris: Yeah, like I'm suffering like the temperature struggle here. About 10 days ago, it wasn't the mountains -17 degrees Celsius. So until for the whole weekend, and until Monday, we had about 19 degrees plus and then Tuesday, a big storm came. And last night we got about half a meter snow dumped out and it's fucking cold again. So I'm surprised that I'm healthy and like not like having any cold or something like that. But yeah, I don't know like other than that. Life is good.

Adam: All right. Well, speaking of the cold, Hernan, how are you doing?

Hernan: I'm doing awesome, dude. I'm doing awesome. I'm feeling like shit, but here's the deal. Okay. Okay, so do two quick things. Stop laughing. It sounds funny. All right. So quick, two quick things. Number one is that thank you guys for the amazing support for the launch of 2xyouragency was awesome. So thank you, guys. Thank you. Thank you. Thank you. We're pouring a lot of value in that Semantic Mastery style. We're trying to over-deliver That is number one. Number two is that last week, I went to Funnel Hacking Live and I had the honor and the privilege and the pleasure of getting, on behalf of the whole Semantic Mastery team, the two comma club that we made that possible. Thanks to all of you guys. So I'm feeling like crap, but I'm super proud of the team that we have here. And I'm super proud for, you know, and I don't have words to thank you, guys, everyone that's watching the YouTube channel, subscribing, commenting, sharing, you know, buying our product supporting the brand. It's been quite a ride. And you know, last year, we were sitting with Adam in Nashville, Tennessee, and I was like, dude, I think it would be pretty awesome if we hop on stage together to come to a co or and then lo and behold, we got it. So anyway, I just wanted to say that I'm super proud of that. Super proud of the team. And thank you, guys. Thank you. Thank you.

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Adam: Awesome. Yeah, I was too cool for school to go up there with Hernan. I was hanging out in Puerto Rico for a little while. So I had to miss that. But now I'm really glad I didn't go because apparently I would have gotten sick as hell. Yeah.

Hernan: Yeah. So I went in, I took a bullet for the team, but also, we might have I also got to network with some awesome people, some awesome entrepreneurs, so we might be having them on subsequent hangouts moving forward, so that's gonna be a blast to some

Adam: awesome good stuff. All right, and Marco, how you doing today?

Marco: Oh, dude, I'm stuck here under almost 20 inches of sun. It's horrible. Look outside in and not a cloud in the sky 82 degrees. It'll be around 60, At nightm it's terrible. I tell you don't anybody come here. For any of this, you don't want it. You don't want paradise, trust me. But what I'm going to do those I'm going to go on a record like to the new house that I just moved into over, there's a green area and I got two volcanoes in the background to just big mountains. So I'm going to go and do a quick live stream so you guys can see where it is that Marco because it doesn't get any better than this, man. Eighty degrees in the during the day 60-65 at night. And that's life guys and what we're trying to do. You live is that you put whatever you're POFU is, it doesn't have to be this. You could it could be that you want to go to Antarctica and set up camp there me you're more than welcome. That's your POFU, we're with you. And we will help you get there. That's our whole point right behind all this, the 2xyouragency and all of the products and services that we provided so that people can get to the point where they can say, I'm going to do what I want to do rather than what I have to do, to see how the hell I'm gonna make it to the end of the month. I'm going to pay my bills. We don't want your living that life. We want you living a life where you work less, make more money, and then you could do whatever the fuck you want with your money. And I'll leave it at that.

Adam: Fair enough. Well, I don't have too much to add on to that except to say let's see, nice and sunny. It's nice to be back home. I enjoy traveling a lot but I don't know about you guys. I enjoy getting back into the routine as well. Having the flow you know kind of getting out starting my day having that after a week or two on the road and start getting kind of tired and like Okay, I'm ready to get back to it now. I see Bradley shaking his head you feel the same right?

Bradley: Oh my god, dude, there's so much freedom in routine, I swear to god like I don't know how you guys are not and you and Chris do it because you trappy the three of you travel so much and work and I just can't do it. I can't get motivated. When I'm away from my work environment. It's very difficult to stay focused for me when I'm outside of this environment. And so, you know, like I said to me, I'm like, I feel so out of sorts, even taking a vacation you know, coming back and getting back into my normal routine is like liberating you know, so I don't know I get stressed out when I'm on the road. You know when it comes to working stuff so

Adam: but I also see Bradley not being stressed out on the road and that's it perfectly live. If you want to see Bradley unchained and hit him up for some good off. Off the record info, you need to come to POFU Live. We've locked down. We are going to be in Boston this year in 2020. It's going to be. I forget the exact dates but I believe it's the last weekend in September and so now is the time to go ahead and lock in your tickets. We're limiting it to 25 people this year. So if you go to, you can grab your ticket early.

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I've got a couple more announcements I want to share with everyone. You heard us talking about double your agency. If you're new to us, or you're new to Semantic Mastery, then you know, there are two great places you can get started with us. You've already found the first one and that's Hump Day Hangout show up every Wednesday. If you can't make it live, you can always ask the question on the page, and then check out our YouTube channel for the answers. So go ahead and hit subscribe on the YouTube channel. Stay up to date with all that. But like I said, we help digital agency owners and consultants get more clients, right? Grow their revenue and scale their teams. All right, so that you can work less and earn more if you want to know more about that. Just go to All right, and then additionally, a lot of people ask us, you know, Hey, you guys have a step by step process for maybe working with aged domains or how about a new website or how do I use YouTube channels or how do I do GMB stuff? Go check out the Battle Plan if you don't have the Battle Plan yet, you can find that at And last but certainly not least, if you're doing done for you services or you're working on your own projects, or you're working with clients, you need to be checking out Stuff like link building, the SEO shield, which if you don't know what that is, head over there, find out press releases, there are more services come in, that's just the tip of the iceberg. But make sure that you head over there, and you're putting that to use and that falls into line with what we're teaching at, you know, as part of the fulfillment and getting yourself out of the fulfillment role and really, and really trying to run business. So with that said, you guys, is there any other announcements before we dive into the questions?

Marco: Let's do this man.

Bradley: All right, let me grab a screen. Standby. Can you confirm?

Adam: Good to go.

Does The Middle Option In The RYS Drive Stacks Refer To The Classic Or The New Version Of G Sites?

Okay. So looks like Justin is up first. He says for the RYS drive stack. He's been really active in the Facebook community too. So pretty cool. I love it when people come in and you know, are active and engaged because that's how you start to grow. Right? So that's awesome. Justin, he says for the RYS drive stacks for the middle option with the old slash new Google Sites. Is that referring to classic? So you must be talking about when you order from MGYB, he's asking is that referring to classic/new versions of G sites, both newly created or an aged site as well as a newly created site. That's the versions, they're both going to be new.

But we're talking about classic plus classic Google Sites plus the new Google Sites. Marco was talking about new Google Sites just yesterday with … I saw I'm going to say then, but there's a so so it's both in both new sites, but one is on the newer platform. Any old in the other side is on the old Google Sites. So it's not about aged in new sites if that makes sense.

How Does The Twitter Account For An Extra Hundred Bucks Integrate?

Bradley: Last part of that is how does the Twitter account for an extra hundred bucks integrate? Thanks and Marco I'll let you take that one.

Marco: Uh, that gets tied to your branded Twitter account. So it becomes a secondary Twitter account that retweets tweets from relevant sources, right? That trusted, authoritative, relevant sources in Twitter, so that your tweets are combined with those relevant, trusted, authoritative tweets so that you draw authority from those and it goes into a tiered network for just your tweets. So that's what that is. And that's why we charge extra because you get a persona network, right? A tiered persona network for your tweets and additional tweets to bring back all of that relevance to your website, to your project to wherever it is that you're sending people when you tweet, your tweet will contain links, it'll contain information is going to contain, I don't know, videos, maps, whatever it is that you choose to tweet out. And that's how you would use that.

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Bradley: There you go, Gordon's up sup, Gordon? He says, Hey, guys, I have no questions for today. Oh, wow. That's a rarity, Gordon. He says, even though it's a little bit late, and I just wanted to wish you much happiness, good health and continued success and prosperity for 2020 and beyond. And also to again, declare a heartfelt thank you for helping your customers by sharing your knowledge with us on these hump days. You're the best that would be a good one for the testimonials, guys. Thanks, Gordon. We always appreciate you coming in and participating. You've been a member or in the audience for many years, a participant for many years, I should say. So thank you for that. We always appreciate you as well. And here comes another superstar, Muhammad. What's up my buddy? Who said thank you, Al Gore, was turned on to

Should You Use A Unique Title Tags For A Crowded Industry?

and Mohammed, he's another superstar. He's been in and out of the mastermind but he's growing which is awesome. So what's up man? And he says, hey guys when it comes to the title tags for a crowded industry, do I have to have a unique one my car dealer client is in a big city and all the page one companies seem to have some variations of new cars in city or new that new comma used cars and city. Usually, I try to make my title tag stand out, but in this case, should I just copy what the competition is doing? It's my focus on uniqueness even justified, I don't remember learning it. Okay. I'm going to give you my opinion on this and I'm sure that there are probably some differences from some of the other guys.

When it comes to title tags unless it's a blog post. If it's a page where you know, for lead generation, I just use the keyword whatever the primary keyword is that I'm trying to target for that page becomes my at least the first part of the title tag. I might include a phone number in the title tag as well as the brand, right? But the first part of the title tag is going to be just that primary keyword, not a modification of it. It's just the primary keyword, then I'll have the phone number then the brand or something, some similar variation of that. But it's always just the primary keyword where I try to have to stand out as in the meta description, right. And that's where I try to write, you know, I do a lot of Google Ads now. And so I have the benefit of split testing a lot of headlines and descriptions. And because of that, I tend to try to write my meta descriptions as ad copy, so it's compelling. So that's what I try to do to stand out. And the reason why I say that is because I want that keyword and the SEO title is a significant ranking factor for a piece of content, at least in my experience, and I've kept at that process for many years now. So I always want that primary keyword as the title, the first part of the title tag two, and then I'll use the ad copy or excuse me, the meta description, optimized that like it's ad copy to try to entice a click. And that's typically how I do it.
But I'm sure some of the other guys have some other input to put on this. So just to clarify, Mohammed, my opinion would be to do what your competitors are doing when it comes to the title tag, but then try to make your meta description stand out as much as possible. And one of the ways to do that, which may be Marco can touch on this a little bit more if he doesn't get mad at me for saying this, has to include jump links because they can get pulled into the meta description. Remember, if you have a piece of content and you have like a table of contents, you have jump links within the content, those can actually get pulled into the meta description so it extends your search space, right? The real estate that you take upon the space on and plus it also draws the eyes to it because it's got a blue clickable link right from within the meta description. So those are also things that you can do to help us kind of stand out. Marco would say you?

Marco: Well on understanding how the algorithm is working right now how it was tweaked how they're trying to cater to NLP and any neural matching this is when you really have to focus on why brands are becoming more and more important as we go into the Semantic Web. Yeah, you could do it like that. You could do it just focus on the keyword like you said to include the brand and the exact match keyword but the broad match right. So if selling new cars and your domain has new cars, new cars com, so you can't go new cars, com new cars for sale, it becomes nearly impossible to avoid over-optimizing everything on your website and if you had focused on your brand, which is usually a name, probably a family name, right? And plus, and then the carmaker, and then the location, model, you might want to include the model, if it's opposed for whatever it is, however it is that you're trying to frame it, it would be a whole lot easier if you concentrated on the brand. And then once you're focusing on the brand, to do as much as you can for the entity of that brand around the web, so that now you're setting yourself up to two ways.

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The way Bradley said it becomes unique. Your description is in fact, your ad copy, because you're in front of a user, and that user is going to look at these results. And the one that catches the eye is the one that's going to get the click or the one it's just sometimes that they go to that first one. There's a lot of people that will go multiples, and that there's a lot of people where you get that bold, right those descriptions and those titles in bold and maybe that'll catch their eye. This is why it's so important to have that keyword that you're focusing on. But if you're focusing on brand, you're not going to run into over-optimization issues. So you have two things, you're taking care of that ad copy. You're taking care of that title and that description, and you're taking care of your entity so that in every way possible, you just differentiated yourself from everyone else in the industry that's doing the same damn thing. And so now you're giving the bot a reason to choose your entity over the others when… I don't know how deep I can get into this, Mohammed, go look at the charity webinars because I went deep into this and into the entity into the fact that all Google is doing is it's comparing. It's comparing entities. It's in a relational database and it relates all of the entities to one another. And all of the whatever vectors it has for that entity, vectors are simply numbers, right? This zero to eight and so whatever it has in its system and its servers, when it's looking for the entities, which one matches the entity the best, or what it thinks the optimal entity is, if yours is the closest to that, it's going to draw more attention from the bots. It's gonna draw more love. That's why our @ID pages work so fucking well because we're just feeding the bots all of the information about our entity and we do it over and over and over again. We loop it, we scoop it, and it has no choice but to do what we want it to do. That's why I'm surprised that he's not back in our mastermind already asking not only these questions but going deeper into this because we go a whole lot deeper about the entity and all of the different things that you could do to trap that body in there. And just to set yourself completely apart from everybody else. It's part of our SEO power shield. And as part of what I'm calling worried less SEO, we just don't worry about updates. It doesn't matter. We don't care what Google does, because we're already optimized for Google. Even though Google says you can't optimize for natural language processing and AI. Yeah, and I call that bullshit.

Bradley: Yeah. I love that you can't optimize for the new updates. Okay. All right. The people that say that just don't have a Marco on their team.

Would It Trigger A Penalty If You Publish An Address For A Service Area GMB Page?

Anyways, Troy's up. He says, Hello, I have a client's plumbing GMB since he wasn't ranking in the three pack he added the physical location of the shop which is also the NAP on his website to the Google My Business as well as leaving the service areas listed are already listed. The Business Services at home and not at the shop location right it's a service area business meaning the Business Services customers at their location, not at the business location makes sense service area business. How is this going to hurt any listings or rankings should the address be taken off yet?

It should. And the reason why is because it's clearly stated in Google's terms, Google My Business Terms of Service that states if you are a service area business, you should not publish your address. There are some exceptions to that.

Which sometimes, by the way, you know, there are some algorithmic or automated suspensions that can occur from that. So, I'm surprised. Well, I mean, I'm not, I'm not surprised that I'm kind of surprised that it didn't happen already, because I have heard of people adding the physical location for a service area business, and it auto suspending it. So if you didn't get hit with that, that's a good thing. I would go in and remove that service area, or excuse me, the physical location from being published. And that's because of the Google My Business, Terms of Service state that if its service area business, you're not supposed to publish the address. There can be some exceptions for that, such as for example when I've used this example in the past like a kitchen remodel Kitchen Remodeling company, I may have a showroom, right? Kitchen Remodeling happens at the customer location, not at the business location. However, they may have a showroom where people can come in and see, you know, kind of mock kitchen designs and things like that. So that's, that's an exception where, and I've actually had a client that we had left the service, yet it was a service area business, but we had left the published physical location because they had a showroom, and it got suspended. And we had to contact Google My Business support and, you know, state our case, which was that they had a showroom, and they reinstated it, it was fine. It was fine. It was just a matter of, you know, going through proper channels, but it got reinstated. It was fine. But I just wanted to point that out. I would not publish the address for service area businesses unless it's one of those rare exceptions. Okay. And that's because they told you not to do that and I've seen it firsthand gets suspended because of it. Okay, any comments on that guys?

No, I agree in terms of service violation you can get yourself in a lot of trouble for that. Yeah.

Is It Okay To Upload Images From The Customer's Location Or Should You Geotag Them With NAP?

So here's another one from Troy and this is a great question. He says another one field techs plumbing. The plumbing techs taking pics out at service area jobs will upload directly to GMB and Instagram account since taken by phone and geotagged to that residence location so geotagged from where they took the photo right? So it's got the GPS data embedded in the imprinted on impressed upon the image okay as part of the metadata. So, is this the best way or should all pics be geotagged with NAP and then uploaded to GMB now? Because now you got conflicting data, right? If you take a photo that was taken on location at a customer location for service area business, and then you wait to upload it till after you've geotagged it with additional NAP data, doesn't that cause conflicting Geo Data on that one image, right? How can that image be taken in two different locations at the same time, it can be, right? So no, don't do that. The benefit that you're going to gain from taking photos on location and uploading using the GMB app, by the way, is that it uploads that GeoData from and it starts to paint a picture, right? It starts to prove to Google, that you're in that service areas indeed, where you're conducting business, right? If that makes sense. And so that's one of the ways that we talk about local GMB Pro.

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And that's about as far as I want to talk about it, but and how to expand a map area footprint, if that makes sense. And I don't mean footprint in a bad sense. I mean, in a good sense, and how you can expand your maps, listing exposure to areas outside of your immediate proximity, right, if that makes sense. Again, remember, over the last year, there have been two occasions that I'm aware of where Google is tightened to that proximity part of the algorithm, the proximity filter, they've narrowed it. It's happened two times now in the last year, one within like the last three months or so two or three months. So the proximity issue is getting harder and harder to overcome. But that is still the way to overcome it is by uploading photos from that are taken from mobile devices in the service area. So out across the areas, and also as Marco teaches, you know, not just the metadata that is imprinted into the meta, you know, the GeoData that's imprinted in the metadata of the images by uploading them, but also by taking images of known landmarks and things like that can be identified by Google through Google Street View, and things like that Google Earth and all of that, that will also prove that it's within the service area. So those are two different ways that you benefit from that not by, you know, we talked about geotagging photos using stuff like geo setter or whatever, when you don't have somebody in the field actually uploading original photos that were taken on location right?

We only use the geotagging software to tag photos, when as a second, you know, the next best option is a second option when we don't have that first option implemented. So anyway, Marco, I know you want to comment on that.

Marco: Yeah, it defeats the purpose if you tag them from wherever the location is, but let's say where you work is different from location, wherever the job is just a contractor goes out to a house 10 miles away, does a job takes the pictures, upload them there.

And then Google has all that information, versus going there getting the pictures giving them to you, then you retag I don't understand why the whole purpose of this is you're giving Google information from the place that you want to become relevant or related to your business, right? So if it's 10 miles away, if it's 20 miles away, whatever it is, you want to make that relevant to you and to your business and the way that you do that is by taking the picture they're and uploading them there. If you upload them as some other place, and it's going to change the data and that defeats the purpose of taking them at the location.

Bradley: Yeah, yeah. And it's really cool. You can test this, guys, you can take a photo from your phone and upload it. Or you know, if you've got Google Photos on your phone so that it automatically backs them up to Google Photos I do. I've got an Android phone. So if you take a photo out, you know somewhere and then you go look at the metadata, it'll show you the coordinates where it was taken, like, it'll show you like a little Google map with a pin where it was taken. If you look at the little eye in the circles, so like the info, it'll show you like the data that it sees from the image. So it's pretty cool. It does that with videos too, by the way. So it's, you know, it's very, very powerful. And that's it. That's how you can kind of create a map for Google to understand like when I say a map like a surface area, by overtime you consistently upload images that are, you know, geotagged from where they were taken, uploaded through the GMB app, especially then that, you know, you can start to kind of train the bot to understand or recognize where your service area truly is. It's not just claiming it stating it in GMB. But now you're proving to the bot, that you indeed are servicing those areas because you're uploading photos that are proof, like with the GeoData. So it's a great question though.

What Is The Best Way To Index Links And Drive Stacks?

Okay, the next question is Hello there. Thank you for answering our questions. My question is, what is the best way to index links in general, and drive stacks? In particular, nowadays,, our store, we have a link indexing service over there that works really, really well. It's like 10 bucks for 2500 links or something like that. It's ridiculous. So, you know, go buy an embed gig or excuse me an indexing gig over there and submit them that way. That's one way to do it. How else could do it, Marco?

I don't do it any other way. So I can't say, go do it some other way, I get my legs linked index by dead if I'm looking. If I'm testing, I might try different things. So maybe when we do the heavy hitter club, we can show people the different ways that you can index links. But why am I going to do all that work when it's not necessary? I could just go tell daddy, I need these links, links index, and then he's gonna take them, he's going to get about 60% or more index. And since he does multiple indexing runs, then then they the index over a period of time rather than all at once we had that question, I think, in the mastermind, so I want to make that clear to people that they don't have to worry about, I don't know 15 20,000 thousand links showing up all of a sudden, in their link profile. That's not how it works. He does it over a period of time so that they index 60% Plus, and then you have this great link profile and index link and you can push it even more power if you build tiered link building to those index link, and again, data can take care of all that.

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Nathan says just letting you know that some of the links about a plan still point to subspace links don't work. Well. Thanks, Nathan shade that. As I mentioned the last time I think you made a comment about the battle plan that's on the block for that's in the to-do list where after 2xyouragency training is done, that will be updated one thing at a time, my man, so thank you though.

Let's see what's next. Troy says I'll keep it going. Okay, Troy, yeah, might as well. I'm sure I said because there's no other questions, guys. And by the way, if we run out of questions, we wrap it up early. So it's up to you guys. You got questions, ask them if there's only a handful of you here. Feel free. Okay. Otherwise, we'll wrap it up early. I'm perfectly good with going back to finishing the training for 2xyouragency today. I've got a lot left to do.

Troy says I'll keep going page borders are trending in the IM world. This week are they like what type of page builders HTML fast loading pages or still WordPress, the client needs redesign and I'm pondering page builder because so much quicker to build Google more receptive to HTML now since they weren't a few years ago. So when you say pal, that's it hang on. Let me after that because I know Google is not now more receptive to HTML before. They've always been very receptive to it to HTML. The thing is that WordPress is so popular that Google does get and I don't care what they say, you know, they'll tell you no, but they do give WordPress. It's a little bit of a boost. Not much, but it's just so damn popular. But HTML has always worked really well, because of how fast it is. It's super fast and Google really likes that. I've worked in HTML forever, right? But 17-18 years, almost 17 years.

I've been doing this and it never stopped working. So let's make that clear. Google isn't any more accepted HTML now than it was before.

Yeah, and I really liked HTML, creating pages in HTML because it does they load super quick.

It's not that hard to it's just when you have to have dynamic stuff and you know, database and all that I like, I'm not an HTML nerd. I just use notepad plus as an HTML editor. And but I like using HTML pages because they're quick loading and that kind of stuff. So anyway, uh, page builders are trending HTML, fast loading client needs a redesign.

So I don't know really what that what the question is there. You know, it's up to you.

WordPress still works. You know, I'm not crazy about WordPress. The only reason why I still use WordPress is that it's it is, you know, like, I know it and it makes it easy for blogs and things like that, but I also don't like WordPress, because of how many fucking updates there is all the time in that ridiculous. It's just stupid. It's just stupid and when you have so many damn sites that you manage it just you know, it's just a pain in the ass. And even if you use something like main WP or whatever, they always end up being issues and every time there's an update, you know, one or two sites out of the dozens and dozens that you manage end up having some sort of conflict and, you know, it's just a pain in the balls. That's why I try to run WordPress sites as light as possible, right? So the like, as little as few plugins as possible, and that kind of stuff because it's just a nightmare dealing with on a regular basis. So, you know, pick and choose whatever, whatever you feel most comfortable with. You know, I still would build a new client site on WordPress just because of the ease with which I could build it. And then add content and all that kind of stuff. But I do like HTML for the various reasons that I just mentioned. Now that depends on how proficient he is with HTML, you can build a WordPress hybrid with HTML, right? And you can type HTML pages to your WordPress. That's not a problem.

Yeah, it just depends it depends on on on how far you want to go with it. But I can tell you right now that you can rank WordPress, HTML, and literally just about anything on the web, if you work the entity guy says edit if you're not doing entity-based SEO right now, if you're worried about which builder you're going to use, rather than how you're going to set up your entity you starting off on the wrong foot. Yeah, I agree with entity-based SEO. It's for the Semantic Web is that the bot is looking at. You're not doing that you're fucking it up.

Nicely said. Nathan says Troy takes the photos via the GMB app on the iPhone. Google loves those photos and you will get more eyeballs on your GMB. Yeah, it doesn't have to be the app on the iPhone. It could be on your Android to just the GMB app period. right, that's the point of load. By the way, you know, you can, you can give your field techs access as like a communications manager or whatever they call it a so that they can upload directly to the GMB as a contributor, which means they could not only upload photos, but they could also post GMB posts from through the GMB app directly to your GMB profile for the business. However, you can also upload photos and still get the benefit as a guest like so. In other words, a guest uploaded photos. So even if your texts that field technicians didn't have manager access to the GMB they could still take photos and upload them with the geotag data, right metadata directly to the GMB as guest photos, user-generated photos right and it still has the same benefit. The only difference is you don't get to add create a post from it with a call to action and squeeze keywords and such. But that the image SEO still has an effect even as a guest upload, right a user upload as opposed to a manager upload. Okay.

Troy says, Thanks, Jen. It's always great. How's it been a few weeks and just saw the pricing on 2xyouragency? Agree with Bradley, you're nuts. Going to sign up before your sanity comes back? Yeah, Troy, you think I'm nuts? I think I'm nuts. Because I'm the one spending all this time doing all the videos and it's a lot of fucking time will tell you that a lot of time and I got nine more weeks to go. So anyways,

How Do You Generate More GMB Calls For A Client With 4 Offices In Different Cities?

Next question. I just landed a big client who has four offices in different cities near each other and my main objective is to generate more calls from their GMB pages. So I figured this is where I can show the biggest and fastest results. I was thinking about doing a big SEO shield for the brand first and as local SEO shields for the specific GMB pages. Any better idea?

Well, yeah, I mean, you can do it all underneath the one branded shield. I think I'm pretty sure Marco is going to suggest that and I'm going to let Marco take over this one, I would, I would assume that you can push all of that through the primary SEO shield, which would be your drive stack and all of that. And then you can create location-based optimized folders within the stack instead of having these different stacks and all of that you can do it all under one and you actually get more power out of it that way than having different stacks, at least through my experience. Marco, this one is definitely yours.

Marco: Yeah, well, I mean, we're thinking brand, I was supposed to be thinking brand, we should be thinking brand. If we don't. Right now, like what I'm recommending to everyone is thinking of a catchy name because you know, women's shoes. Chicago is not a brand. That's a keyword. Right? New women should just, those are not brand. Think of brands think of a name that you want for your company that's catchy and that's going to last right? It's going to stand the test of time. Why? Because if you hit that one, you got that unicorn. If you got that one that for whatever reason, becomes the keyword for the niche. Then not that's an ATM, that's a 24 hour, 365 ATM, it's going to pour money in your pocket and your client, hopefully, it's your idea. But that's the way you should all be looking at the project even if you have to do local which is a brand plus location plus keyword association, you're looking at the brand always. So even if it's different cities, that should be one main office, right? McDonald's they differentiate between McDonald's Corporation and then the franchises and the franchisees and then everything else that McDonald's does. It's not one McDonald's in one place and then another one in orphaned in another place or whatever. No, it's all one big brand.

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Look at how the big boys take on the internet. Look at how they set it all up, look at how they set up the franchise model or the multiple cities, multiple office model and do the do that they do. Because if you don't, you're going to be left behind. If you start now and you starting it off, right and you're working, just praying, just from that aspect, then you're going to know that everything that you do needs to relate to that brand and to everything that's under that brand. You claim your footprint, right? You're going to claim all your social profiles you go and everything that excuses me, everything that you set up, should be with you looking to create that brand plus keyword association. Not everyone is in the eye and I talked about this during the charity webinars, not all of you will be able to make your project the next Amazon, or the next Google or the next, whatever, but you should be working as if that's going to happen. And the way that we can push power right now the way that we do things at Semantic Mastery. It's a wide-open field. It's even it's an even playing field. So that I'll be we saw the test cases in, in our mastermind, where Dadia went after Amazon and he's fighting Amazon, Walmart, you name it, in the e-commerce space, and he's carved his niche. He's there and the client is happier than a pig and shit.

Bradley: It's impressive. I mean, in such a short period of time, to like with ecom to take on Walmart and Amazon and be competitive with them in such a short period of time. It's absolutely incredible. It's impressive. So anyway, there you go. And yeah, you know, what's interesting guys in the 2xyouragency training, the Double Your Agency training, you know, like I said, I should finish today we this training and it's all about the first four weeks is about to extra pipeline. It's about increasing, filling your pipeline full of leads, prospects so that you can never have to worry about revenue again for your agency. You can not only sell more clients, close more clients generate more revenue but you can also cherry-pick the best ones. Because the problem is if you only got 10 leads coming in your business, you know, you are desperate to try to close as many of those 10 as possible and it comes across in everything that you say your actions, your tone of voice. Everything it comes across as desperate because you need the revenue and you only got 10 prospects to talk to. If you had 100 prospects to talk to be completely different psychology. So anyway, I taught the reason I brought that up is that the whole first four weeks is about building your brand. Exactly what Marco was talking about, but there is an SEO benefit to it. But I'm not talking about building your brand. In SEO terms, there is a portion of that where I talk about it, but most of it is about building your brand so that you become synonymous with whatever product or service it is that you're trying to promote.

So for example, I talked about niching down, that's how I prefer to do it, I think it's much easier to scale an agency that way. So like associating your primary keyword which may be Tree Service SEO or like for me, for example, or Tree Service marketing or Tree Service, lead generation, whatever it is, with the brand name, and it's about building that brand in that association and so the whole first four weeks is about really building your own brand first. That's super important because that's how you start like Marco said, once you become once the association has been generated, not just within Google, but also within other within you know, prospects' minds, customer, potential target's minds that's like an ATM, it's a 24-hour machine, you know, cash machine that's just going to constantly deliver money. That's where you want to be for your own agency as well as for your clients, you want to be able to reproduce that duplicate that for your clients and have and help them become the branded verb. Do you know what I mean? Like, you want them to be the ones that are associated with their product or service in their local area. And the way that you do that is through what Marco calls entity SEO. It's about building that brand. And that's incredibly I mean, that's absolutely true. It's about branding, that's you want to kill it in SEO, build the fucking brand period. That's just the way it is now, and it's only going to continue to go further in that direction, in my opinion. So

Marco: Yeah, it's not just an opinion. It's what Google is telling you. I mean, that everything that they've come out with, and I'm just seeing this all over with people that just they have no clue. And it's all about into all of these people that saw drops in whatever they were doing is because their entity wasn't right and those who benefited or didn't see any changes, or because they're doing things right. To me, it's funny because the only way that we find out about updates is like when people come in on Hump Day or in our groups and tell us, you guys see that update? And we're like, No, no, but let me go and see what it's about. I know what it's about, I saw what it's about Google tells you, what is about Google tells you, I mean, almost to the letter what they want. And then John Mueller will go and tell you the opposite so that you don't know what to do. So you gotta go sift through all of that to get the right information, because you got a lot of people that are just spreading the Google word, without understanding what it is that they're saying without even understanding what it is that John Mueller is saying. Cuz a lot of times what John Mueller says and what he means are two totally different things. Don't pay attention to John Mueller. If you don't want to believe Marco that then don't believe Marco go and test and see for yourself. Whether what I'm telling you entity basis seal, whether that's what's working right now, and I guarantee you that you're going to get results. If you do the things right, set up your SEO shield, and then do the things that are in the battle plan that we recommend for your entity. And it's just a done deal. It's so simple, it's ridiculous. And you can go up against anyone I'm telling you right now that you can take on anyone in the internet space and when

Bradley: I think Hernan is gonna contribute?

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Hernan: Absolutely. Yeah, I was about to say on a different branding perspective, branding from the perspective of creating a brand to attract customers, not from the SEO perspective, that is something that I'll be contributing as well with, you know, which is going to be a brand new course for or an email prospecting course for digital agency owners. So basically, how to use my case, which is my wheelhouse, which is going to be Facebook. How do you leverage Facebook and Facebook ads, not the organic stuff, not the fact that you need to post 1000 times a day and be glued to your phone and you know, look like a teenager? Not we're not talking about that, right? We're talking about like doing real business. We're talking about doing real business, not influencer type stuff, but the real stuff. Because you also need to build and run your business, right? So, you know, my idea is to show you real quick how you can build a brand around yourself so that you can pipe those leads into whatever your sales process is, whether it is like talking to you, or if you have a salesperson or a call center, whatever that is. But I'm going to share with you guys how to do that in 2xa. That's going to be available, you know, next week for sure. So it's going to be in 2xyouragency as well. So there you go.

Marco: Yeah, no, I would just add to people that when you're building your brand when you're talking about your brand, it's that's something that you separate from your SEO brand. It's all your brand. Your brand is how you're going to do business, but it's going to be your calling card on the web, and you can't call yourself Joe Schmo from Kokomo anymore and expect to go up again when Google is benefiting brands. And so again, if you're not working towards that brand, towards becoming the keyword for the niche, right, like you said to become the verb in your niche, then you're not. Forget it, you're gonna have to do so much work. So much work to make it right, that you may as well just start doing it right, as right from the beginning, work on that brand. Think of that print, work with your client on that brand when they tell you well, I want the keyword in the city. No, that's not the way that you should do things you should think about your business and how it is that you want to present yourself to the customer to the client to people on the web. How do you want your brand to appear to the people who are looking for your products and services or whatever it is that you are selling?

Bradley: Yeah, anyway, that's, you know, guys, this what's great about this is. Remember, you're hearing from multiple agency owners here too. And we all have, you know, we all understand the importance of that whole branding thing. There's the SEO aspect of it, but it's all one and the same now you shouldn't separate the two. Building the brand, and SEOing the brand is one and the same. And so again, it's good to hear an opinion from Marco and from Hernan, and for myself. We each have our own successful agencies beyond what we do here at Semantic Mastery. So it's good to know that you know, we're speaking from experience, right, this isn't just theory.

Any Thoughts On The Erratic Movement Of Websites In Google Search Console?

Fitz says Good day. Good day, guys. Thanks for this forum. I noticed the three of my sites show in the Search Console are going up and down together. Why do you guess this is happening? They are in different states. Honestly. I have no idea. I mean, there's there could be a ton of variables there that you know, questions I could have about that fits that we're obviously not gonna be able to get to the bottom of right now. I can't imagine what would cause something like that unless they were all three sites were hosted on the same host. And there's some sort of hosting issue. I don't know how what the connection there would be. It could just be a coincidence. It's unlikely, but there's got to be some. I don't know. Is there any of you guys have any speculation on any of that? not really enough information there to go on. But no,

Marco: no, because we'd have to go and look at each one specifically and see how they're related, whether they're related to why Google created that relationship? Well, if Google created the relationship, why there's a lot of things that we have to look at.

Bradley: Yeah. Yeah, that's something would have to be investigated fits. Come join the mastermind and you can submit that to one of our mastermind webinars. And we'll be happy to audit it and look into it.

How Does Responding To Reviews Help In Ranking GMB?

Muhamed, What's up buddy says Hey guys, how does responding to reviews and GMB help things is it only good because its activity and GMB type of client was avoiding responding to negative GMB reviews and I'm prodding him to do so both for activity and reputation purposes. Okay, I think there's, look, we already know we can rank without reviews with none, right? So reviews can be a factor, but they're not necessary or critical, right? So in my experience, the reason why I suggest responding to reviews both positive and negative, I tell all my clients to respond to reviews positive and negative for two reasons. Number one, it's additional activity. Number two, it shows to your users, two people that end up seeing your brand that you're engaged with your customers, right or that the brand is engaging with their customers. And number three, because it gives you the opportunity to now inject additional keywords and location modifiers into a response because a lot of the time, I think about most reviews that customers leave, don't have any keywords in them whatsoever or location details, right? A lot of them are just saying, hey, it was awesome, thanks, guys. I mean, it might have like, you know, hey, they called these guys to come to remove a tree and they did a really good job, we really, you know, clean up afterward, it was great, I'll call them again, highly recommend it, but other than saying remove a tree, there's no other indication there as to what has been done. They're just saying that they did a great job, which is great. But what I like to do is have, you know, go in and in reply to that and say, you know, thank you for your kind words, it was a pleasure perform, you know, handling that tree removal job for you in Fairfax. You know, we encourage you to contact us and next time you have some tree care work, you know, or tree care needs or something right. So now you squeezed in multiple keywords, as well as a location modifier. So that's why I like to do that and I have all of my clients, you know, what I'll do is when I send out monthly reports, I have my VA always take screenshots of GMB insights and stuff like that. And one of the things that we look at is the reviews to see if any new reviews have been posted in the last month and if so have they been responded to? Because if not, then when I send the monthly reports to my clients, I mentioned that in the commentary in the email that I send my clients say, Hey, you know, I noticed that you got two new reviews this month that hadn't been replied to, here's the links directly to them, please go reply. And I send that to them. And again, and I've trained all of my clients to do exactly what I mentioned, which was to squeeze in a keyword and or location modifier or a couple of keywords if they can, and not a spammy way, but in a very conversational way. But again, it's not necessary. I think it's important to do it is something that will move the needle, but it's not critical. What do you guys think? Any comments on that?


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Marco: Yeah, definitely, man because people look at reviews the wrong way. People look at okay, I should have all five-star reviews and that's all I need to pay attention to and I don't need to do anything else. But the reviews and responding to reviews, well you're using the voice of your brand to talk to your customers. Again we go back to the brand, man. This is your voice, right? The voice of your brand reaching out to this dissatisfied customer because they came to you with pain. They came to you with a problem and you did not solve the problem. You didn't take care of the pain. So now there's a problem that not only did you not take care of that, but they have a problem with you and with your brand. So this is the perfect time to go in there and say hey, look, yeah, we fucked up. You're not going to say it in these words. But this is what I tell. This is what I tell the people when I'm in a consultation, and they asked me about reviews. Go tell the person that you fucked up and then you go tell them how can we make it right for you, help us make it right for you. So that may create a dialogue with this person. And then what that does is it makes your brand stand out from the rest. Not only did you respond, but you offered to make it right and now you're in an open dialogue with this person who gave you a bad review, and you're looking to make it right you know how that makes it look makes you look like you have the best customer service in the industry, it's actually a place where you can shine. Even though the review started out being bad. Just by talking to the customer and offering, look let me make it right for you. How can we make it? How can we help you? And sometimes that there's no fuck off, I don't need you anymore, right? But then that makes them look shitty. Because you're being open, you're being honest. And you're willing to help and you're willing to make it right. So that puts it back on them instead of it all being on you leaving that negative review just without response. No chirp, chirp chirp. Make it makes you look really bad.

Bradley: And on rare occasions, you can turn a negative battery review, what initially was a bad review, into a positive and end up turning that customer into a brand advocate. Exactly. It's a rare occasion that that happens. But if you bend over backward to make something, right that was a fuckup on your part or not, you know, whatever but if you bend over to make it right then sometimes you can turn that customer into, you know, an ambassador for the company because they'll go out and you know, sing praises about your business and recommend you to friends and family and such because they had what started off as a bad experience, but turned into a good one.

Okay, and so just keep that in mind. Remember, guys, think of setbacks, as you know, Napoleon Hill. I think it was Dale Carnegie that actually said it, but Napoleon Hill was the one that published it and you know, really made it famous. The quote, which was, for every adversity, there's a seed of equal or greater benefit, right. And so if you think about that, and it's funny, I'm listening to an audiobook right now that I'm really enjoying, I'm only in chapter two, but it's called Black Box Thinking. And it's all about how you know you if you take your failures and analyze them the way the airline industries do with the black box, right? They always admit they don't ever try to cover up mistakes or hide mistakes or try to downplay mistakes, they take all mistakes head-on, and they analyze the data and make it publicly available for everybody so that they can improve processes and improve how flights you know are handled and things like that. And so anyway, it's just an analogy to say, hit a challenge head-on. And that'll make you stand out and figure out a way to learn from that to improve processes so that it doesn't happen again. It will make it a stronger business stronger, brand stronger, stronger company. And so again, just think about it that way. You know, I love that statement. I say to myself all the time when I run into a challenge, something that, you know, if I mess up, you know, I fail, you know, have some sort of failure or something. You know, for every adversity there's a seed of equal or greater benefit. So just remember that. Just look for the way to improve upon a process when you've been notified of a setback or you know, an insufficiency or whatever. That makes sense. So anyway, all this is covered in 2xyouragency, guys. You should join it. And Muhamed, it says PS my situation is slowly improving, and I will take my stable place back into masterminds. And yes, you're always welcome. And the door's always open to you.

What Are The Potential Problems If You Have Multiple Keywords Floating Around Page 2?

Austin says, Do you have multiple if you have multiple keywords just floating around page two? What would you think about the problem maybe? Let's say the on pages type? Again, that's kind of a loaded question in that it could be a number of things. I could speculate on, you know, 18 different things that it could be. What I would recommend doing, if you say you're on pages tight, let's just assume that it is and you've got keywords that are floating on page two, I drive some damn relevant traffic to those pages. Because that is my go-to thing when you've done other on-page and you've done some off-page stuff and you're still struggling to get the results that you want. I found ART – activity, relevance, trust, and authority. If you can provide engagement activity to that you will see a significant movement. Right, it will definitely move the needle. And so what I would do is buy some traffic, some relevant traffic from Google to those pages and see what happens. That's what I would do. Any suggestions on that Marco?

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Marco: No, not without knowing the what off-page he's done. But it could be that the competition is keeping him from page one, right? It could be that he hasn't pushed enough power to those to go from page two to page one. So I don't know enough to give an opinion. But absolutely activity, relevance, trust, and authority is all you need. When you're sitting there on page two ready to jumping into page one but you really haven't made it yet. If you're on pages is right. And your entities type then the next step is the is off-page. What's happening off-page Yeah.

Bradley: Yeah, and you can buy some relevant traffic from YouTube. Although that's more for views than for clicks, you can get some clicks, and it will be relevant. But you can use the Display Network for Google ads for way less expensive than search ads and drive relevant traffic to your pages. And Google knows is relevant because you set it up through your audience targeting right. So you can set up in-market audiences, custom intent audiences, whatever, layer them, so you bind audiences. It's called layering. You know, you can do that as well. But my point is, now you're buying traffic to pages that from a relevant audience that it's an audience that you're purchasing from Google, right? You're tapping into a Google audience that Google is telling you is relevant. So you're buying relevant traffic directly from Google. And now those are relevant signals that Google is waiting higher than just some random ass traffic if that makes sense. Because Google understands there's already has a profile developed for those visitors, and it's already identified them as you know, a relevant audience before they even hit your page is my point. So again, those are highly weighted traffic signals. And I don't care what Google says about buying traffic from Google Ads doesn't help SEO. That's just like telling you that link wheels don't work and press releases don't work and guest posts don't work and all that right. How's that working out for you guys?

Alright, we're about out of time. Guys, I'm sorry. There are a couple of good questions. We're not going to be able to get to

Is Blogger A Good Substitute For WordPress For Blogging?

last one fit says is Blogger a good substitute for WordPress for blogging? Not really, because you're so limited which you can do with Blogger. You know, the self-hosted WordPress site gives you a lot of functionality. Blogger, I mean, it can be used, but you're limited in design. Well, I don't know. I've never tried to design within Blogger. I've just use default themes or whatever. So I can't answer that for sure. Except if it was a good substitute, it would probably be a lot more prevalent and I rarely ever see any blogs on Blogger that have any measurable amount of traffic. Any comments on that?

Marco: Yeah, let's say tested and little know how it turns out because it's I'd have to speculate since I've never used Blogger for anything other than links back to my content.

Alright, so Clint and decline, I don't know if that's your name or what anyways, you guys, sorry, I didn't get to your questions. If you post them in the Facebook group, we can try to answer them over there. Or you can repost them until next for next week's Hump Day Hangouts and we'll get to them there. But either way, sorry, guys, we didn't get to you but we are out of time. So thanks, everybody, for being here. Thank you, guys. Bye, everyone. Go get better, Hernan. Thank you. I'll try. Alright guys, bye everybody. See ya. See ya.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 272

By April

Click on the video above to watch Episode 272 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at



Adam: Well, I guess we are live! Hey everybody, welcome to Hump Day hangouts Episode 272. I cannot see everyone right now. So I'm going to assume that Bradley's on my top left and we'll start with you and see how things are going Bradley, what's you up to today?

Bradley: Busy. Busy. Busy working, you know, working hard or hardly working now. I'm working hard. I've been working hard for the last couple of weeks, man. I'm, you know, after the holiday that you know, one month really fight, five weeks between Thanksgiving and New Year's not nearly as much gets done as I had hoped. So January is always like, and I'm sure everybody kind of tries to hit the ground running and that's what I'm trying to do. And it's been putting in long days like 12-13 hour days. Bbut you know, it's exciting because I'm seeing a lot of growth. So it's a good thing.

Adam: Good deal and not spoil one of the announcements or anything but I know you've been cranking out some of the content to 2xyouragency which we're going to touch on that but I believe the new stuff just hit today, right?

Bradley: Yeah well, we just got the training for this week to add it split up edited I don't know if it's actually been added to the members' area yet but it will be within the next 24 hours or so. And yeah so I mean it's crazy because I put two hours in last week on you know the video and end up getting chopped up but it was a nice long lesson. Then this week was almost not 90 minutes in total. So it's you know, I'm putting a lot into this for the inexpensive price don't let that fool you. There's a lot of really really good information in this so

Adam: outstanding, quote Well, I'm going to go in the order I remember it so Chris, how are you doing today?

Chris: Doing good. Unlike Bradley. I'm just like still recovering from a vacation from snowboarding.

I love your idea stays on it kind of through Christmas. You know do a little bit here and there and then go take a like a mid-January vacation. I think that's a good idea.

Chris: is also like half the price. If you going on vacation Christmas, everything is expensive. Right now every single stream, so good point.

Adam: Outstanding. Well, Marco, how you doing today?

Marco: Sorry, I was muted. I'm good. Can you hear me?

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Yeah, yeah, I am, would you actually, I see that you're living a taste of my life. Except for Costa Rica. Costa Rica is all that without the humidity. There we go. That actually that sounds amazing sounds about say, yeah, it's kind of it's a little humid for me. Well, that's except if you're on the coast, of course, because we have the Caribbean, which is the rain forests. So you can expect humidity and of course in the Pacific, but where I live, which is the Central Valley, it's surrounded by mountains. So think of Puerto Rico and all you're seeing but without the humidity, and that's Costa Rica.

Adam: All right. That's it. We're going down to Costa Rica. You guys got to do a Hangout from down there. Awesome. Well, real quick, you know what we touched on with Bradley. We were talking, he rather he was telling you about the training. And Bradley the series you're in right now what you know, we've got kind of three pillars of the training? And right now you've been. I don't want to spoil it. I'm gonna let you talk about it. But you know, you're talking about prospecting and getting clients, right?

Bradley: Yeah, well, it's 2extra pipeline is the first. It's cut the entire training is going to be three different sections. So there are two extra pipelines, which is really the first four weeks, then the middle is two extra results, which is about being able to get repeatable and reliable results. And in 2xyourbusiness is the last four weeks, which is about really scaling and learning how to and outsourcing and using third party fulfillment providers you know, that kind of stuff, so that you can really scale your business.

So the first section is called to extra pipeline and that's all about prospecting sales, developing successful habits, that kind of stuff. So that's really where we're at now. And I think that's, that had to be the first part because and last week's training was about mindset and developing successful habits because you have to have the correct philosophy, right? The correct mindset in order to stick to it and do what you have to do to be able to generate the kind of leads that your business needs in order to be able to pick and choose which kind of clients you want to work with only those that are the best fit, the ones you're most comfortable with. All that kind of stuff I hear too often from our members at their biggest roadblock to success is not getting enough clients that client getting, like, that's the thing I struggle with the most. And then I asked God, well, how many proposals have you made in the last month and you know, if you get a five out of them, they're, you know, they're doing really, really well. And you should be making five to 10 proposals per week. Do you know what I mean? And there's a way to do that if you if your prospect and you have the correct mindset and you build the systems and processes and that's really where, where we're at this for the first four weeks, we're two weeks into it. So we got about another two weeks of that to go.

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Adam: Good deal. Yeah. And then for anyone who missed out, you can still get in at Go check that out. People have already gotten started on the training, we got some really cool bonuses as well. So definitely, that sounds like what Bradley was talking about just now. Sounds good. And that's definitely something you should go grab.

Cool. So are we good? Do we have anything else?

Oh, we definitely do. We definitely do. So just real quick, I did want to talk, you know, we gonna keep it short this week on our I am before I run off here, but you know, we talked about it in the mastermind. We talked about it on Hump Day Hangouts, and you know, getting the services done for you. And part of what you're going to be talking about Bradley in 2xyouragency is how do you scale because, okay, let's say you fill your pipeline. Now, what do you do when you have, you know, you've gone from two clients to 10 clients, and part of that is getting the services and you know, not everyone we talked to provides SEO Services, but a lot of people watching listening right now I know do that and the place where you know you Yeah.

Don't ever tell anyone you know, you have to use the sole source. So you should rely on one thing, use the best services you have available to you. And that's part of why we developed Mt. wipey. There were services that we wanted to provide for ourselves internally. And then people started asking for them, we said, okay, well, if we can do this, then we can provide these services, we can train the VA is like we have previously, and we can offer these services outward. So you know, you don't have to wait till you have 10 clients. But if you have clients, then you know, you should be outsourcing it to MGYB, or if there are services that we don't offer, first, tell us so that we can create the services, but then, you know, find another provider to go do that. You know, and again, we just, we talked about this a lot, because it's important. This is one of those things that you've got to start doing if you do want to grow. It's correct.

Cool. So now we're, I think we're good guys. Anything else? Want to talk about real quick, and that was it for me.

Good. We got lots of questions. So let's get to the question. Sounds good. All right.

Grab the screen.

You guys confirm when you see it.

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How Do You Best Set Up Dynamic Phone Numbers For Different Citations?

Good to go. Good to go. Okay, cool. All right, so Roberts up first, he says business citations GMB allows for primary and additional phone numbers so that we can use a tracking phone number. However, other directories demand that whatever phone number used on the directory citation has to match the website. So if we were using a dynamic phone number swap call rail on the website, the directory citation phone number would never match the website. How are you guys getting up to the top 40 to 50 citations these days and getting the best use of call tracking numbers? Okay, well, the way that dynamic number insertion works, as I understand it because I do that with Google ads, but not I don't use the call rail code to do that I use Google Ads code to do that or and now I just you set it up really simply with Tag Manager. It's really easy to do now, but you used to have to add like a specific code to the site.

And it doesn't actually. It doesn't actually overwrite the number on the site unless certain criteria have been met like this like a lead source, for example, like coming through the Google ads, but I click through from the Google Ads platform when that when the page loads, Google will rewrite or display a different phone number, which is a tracking phone numbers for conversion tracking purposes, that instead of showing what the actual phone number that is published on the website is, so I'm assuming that that's how call rails work, or call rails dynamic number insertion works. I don't know that to be sure, because I haven't looked into it. But I'm assuming that that's how it works. And if that's the case, you shouldn't have any problem with the phone number matching the citation that's also on the website. Where the problem would occur is if you're trying to put a tracking number in the citation. That's not published on the website. That's not the regularly displayed phone number on the website. If that makes sense.

Because, as you just said, the citation directories, a lot of them are going to want the phone number that's actually listed on the web. So if they just go directly to the website, they should see whatever the phone number is listed on the website. It shouldn't be any dynamic insertion, right? If it's a direct visit, but if it's coming through a Google ad or something like that, then it should change. So my point is that you shouldn't have any issues. And the reason I say that is because I have, you know, a lot of different clients and lead gen properties that I have the dynamic number insertion Google Code on, but I also build citations, and I have no problem getting the citation and directories to accept the citation with the phone number that's listed on the website, even though I'm using dynamic number insertion code because the only time that that number change is when somebody clicks through from a Google ad if that makes sense. So I don't know that that answers your question, but I'm assuming that it seems to me like you're saying there's going to be a problem when there shouldn't be in my mind, at least if I'm interpreting the question correctly. Does anybody want to comment on that?

Marco: No, I think that was perfect. No, because let's move on. Yeah, you shouldn't have any issues man, seriously. But if that's incorrect as far as what up my analysis or interpretation of your question, then please clarify below. We'll get to it.

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Can You Use The Same Verified GMB Address For Different Business Entities?

Kyle says, Hey, guys, I have an affiliate website that I've been growing over the last two years when over the last two years and when I first discovered your channel, I created a verified GMB at my home address to solidify my brand entity. Now my wife wants to start a baking business out of her home. Can she still create a verified GMB? If so, under what address? Similarly, if I create more affiliate sites in the future, how do I verify a GMB for each of them? Thanks. Well, that's a good question. You know, if you'd have to probably talk about your postal carrier to make find out if they're, they'd be okay to do this. I haven't had any issues with it when we've done this in the past, but, you know, say like, what I would say your address is 123 Main Street. And that sounds more like a business address. But let's say that's your home address, then you could say 10123 Main Street, you know, one of 123 Main Street be so that it's like sweet numbers essentially. So that could be one way that you could use the same address for, you know, multiple GMBs without it because it would be unique at that point, right? Or you could even do something like that you could talk with your postal carrier to find out if they would still deliver the mail if you had added, you know, like an A and a B to the end of your street address. And a lot of times they won't, it won't cause any problems. I haven't actually heard of it ever causing any problems, but you'd want to double-check and make sure that your email is still going to be delivered. So that's one way that you could do it.

Um, the other thing I would recommend, though, is not to create additional GMB sites or GMB profiles for each affiliate site in the future, there's really no reason to do that, why not create one brand and then have multiple affiliate sites under that brand? That's kind of what or affiliate type projects? I mean, I guess if it's if there's no relationship between them whatsoever, then it would make sense maybe to have different things. But um, you know, I wouldn't recommend that for affiliate stuff. Unless you're building like a big brand for something or another and, you know, I don't know what type of brand you're going to build as an affiliate, but you could build an affiliate brand that could have, you know, promote multiple different types of products. So that's, that's what I would do and we're actually working on building a brand name for that marketing business or whatever you however you want to call it. So Marco, what would you do?

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I would do exactly what you said I was thinking about this and I would brand, the affiliate remembers Jason Quinlin, Mastermind member for a long time, then he fell off, but he created shiny object review. And he was ranking all over the place for a whole bunch of different things. Of course, it was all digital marketing or SEO related. So they had some kind of semantic relationship. However, I'm thinking if you're, I don't know, you have we review you calm, then that brand could potentially review everything. And I think that you can get away with that as long as your schema is correct on all the different categories that you go into. Or else if you couldn't do that, that then directories just wouldn't work with the directories and we know that directories work really well. So if you think on the directory model and you this is thinking that they're unrelated right that your affiliates are going to be all over the place. You want women's shoes. You want leather goods and I also review SEO products that you could take care of that by associating each one to the brand, through your structured data. That's what structured data sport, creating a relationship between the main entity and all the other sub this call. I'm going to call them sub-entities for lack of a better word in the other categories that you and you could do that on a page basis. You could do that on a per post basis, different authors, wherever it is that you decide to set it up. This would be perfect what Bradley said.

Does GMB No Longer Allow P.O. Boxes?

Now, I'm looking ahead to the next question is: is GMB no longer allows P.O. Boxes? I don't think they ever did allow it. They never were never it's always been against the terms of service using a peel box. That's why we go with PO Box with the street address and that would actually take care of your affiliate problem if you want. Separate GMB is for each one of your affiliates. The post office, as a matter of fact, I did one not too long ago, they still allow you to go in and ask for a post office box with a street address. Long As You fill up somewhat, most of them don't know why. So you have to fill out that the PDF file and I can never find it in my bookmarks when I need it. But it's just a PDF that you can print off and fill out and submit and it doesn't cost anything else to use the street address guys in you know that they had they're supposed to have the forms at the post office too. So you don't even need to print it out it just save some time. If you do, just tell them that you want to use the street address option. And I've only had one post office out of dozens that I've done that at that it said that they didn't. They didn't allow the street address option at that one particular post office for whatever reason, which I think is bullshit if it's the United States Postal Service, which means it can be done at once. It should be able to be done at all of them. But you know, you can't fix stupid

So, but yeah GMB we've never condoned or endorsed trying to use p o boxes because I know at least from all of my experience if you whenever I had ever tried to enter in a P.O. box they would immediately reject like it wouldn't allow it to proceed was setting up a GMB so when you get a red warning sign about the address not being in the correct format, they won't allow you to enter it. So that's how you get around that as you go get a P.O. Box with the street address.

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How Do You Make Video With Jump Links Without Timestamps On The Description?

Okay, so there you go. Next is Mike. Mike says Hello beautiful people on a mobile search. I've got this result video with jump links to timestamps. Do you know anything about it? How can I make it? I don't see any timestamps inside the video descriptions. Maybe Google was using the text appearing on the screen. Take a look at this. I have no idea we'd have to go and type that out and go make that search and see how it looks. Different phones may get different results. I have no idea how that's interesting. Yeah, I'm not into YouTube that much. To know why it's like I can't answer that other than I'd have to go and look, and I'm sorry, we don't have the time in this forum to go that deep into this. If you are in the mastermind, though, we would definitely go and take a look at this and tell you how that how that's going on. I am curious, though, is it 6600 dash P. I'm just curious. Does that showing desktop to or just mobile?

It looks like a mobile. Because this is not showing timestamps? Well, there's not just one featured video either. Now there's always that carousel. Yeah, so it doesn't show on desktop, but it does. In mobile. That's interesting, huh. I've never seen that. And there are no timestamps in the description, huh?

No, there's not. That's interesting. Yeah, I don't know I'm not we'd have to go down a rabbit hole. And this isn't the time or place for it. If you're in the mastermind, we would definitely go in and take take a look and try to come up with how this was done. Probably transcribed. I would guess. Yeah, I mean, that's what I was just looking at the transcription but that doesn't even match up. The timestamps in the transcription don't match with those there. So I don't know. That's interesting. That's something would be cool to take a look into. But I agree we can't spend all our time on this right now. But sorry, I don't know the answer to that. That's pretty interesting. That's the first time I've seen that. That'd be a good question for me to direct Michael bows or something because he's the YouTube ninja now.

Video Suggestions For MGYB Dashboard

Alright, so sorry, but that's pretty interesting to check into anyways, Nathan's up, he says, Hey, guys, this is just a suggestion. Okay. I read through this earlier. He's basically asking for us to provide tutorial videos on how to fill out the forms for data for MTV orders, which I think is been on our to-do list is that correct?

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Those questions and those are the ones that should be directed directly to support at Yeah. Because it has nothing to do with SEO, and they can provide you the guidance that you need. Yeah. And yes, we are planning to have leaders who are planning that you have to remember MGYB, was done on the fly when we separated from certain things. Yeah, and I mean, it was done in record time and we're still going through growing pains and one of those is that we have all of these services and all of these demands by people to have all of these things ready and which we do, but you know, we had to cut corners and those would be the explanation videos that you're requesting, which we are planning to do.

But this question definitely belongs to support and you will get help with that either going directly to Dadea, or Roselle, who's fantastic but with customers over at end up to rubble. So chimes in from time to time and they'll take care of you.

How Do You Deal With Revenue Share As Far As Making Sure The Contractor Is Being Upfront With You?

Dan's up, Dan says, How do you deal with revenue share as far as making sure the contractor is being upfront with you? Do you ask to see the invoice for the job and then get a percentage of that, or do you take a percentage of the profit? It depends on the arrangement. Dan, like what Tree Service contractors? Yes, I guess 10% of whatever the contract price is. However, I have made exceptions where if there are material costs involved, then I'll tell them it's 10% of the contract price minus the mid so 10% of its the contract price minus material costs than 10% of that because it's, you know, most Tree Service stuff is not a lot of there's it. Besides, it's the main labor really, that they're paying. So I get 10% of that, however, on revenue share where I've done like revenue share with remodeling companies, for example, I've gotten 10% of the profit margin on a job instead of the contract price. It only makes sense because if you think about like a kitchen job that costs $35,000 for the full contract price, but the profit margin for the contractors only 20%, then they're making $7,000 in profit off the $35,000 contracts.

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So they're certainly not going to give me 30 $500 10% of the entire contract, right, they'll give me 10% of the profit instead. So you know, that it just depends on how you work it out as far as how do you verify and how do you trust? You have I mean, that's, that's why I don't recommend doing revenue share with any contractor or I just, that's the only time I've ever done is with contractors with any business owner and until you develop the relationship. Or if you get some sort of, you know, concrete, written agreement that kind of spells everything out, including access for you to verify contracts and stuff like that. Because you can get burned really easily and doing revenue share models where people without confirming or verifying what they're telling you is true. And I know that through experience, I used to offer revenue share right out of the gate until I got a lot of leads that were, you know, jobs that were stolen from me essentially because they were completed and I never got paid for generating the leads because the contractors were lying to me. And that happens and the way that I overcame that was to use a telemarketing like outbound call center that would disguise the calls as outbound surveys that would call the leads that had come through my you know, my lead gen sites and just say, Hey, you know, we're calling on behalf of and whatever the company's the lead gen company's name was, and say we were just following up customer satisfaction, sir ready to find out, you know what it was about the offer your the estimate that we provided that you didn't like, you know, what was it that caused you to go with another company, and this just and they would disguise it as a survey like that. And what would happen is sometimes the people that they would call the leads at the call center would follow up with would say, “Well, now wait a minute, we did hire you, we, we did end up having you do the job for us.” And then I would go back to the contractor and say, you know, confirm with what jobs you did last month, and they would tell me and if they would leave, you know that one or however many jobs I knew that they did out then I would call them on it and fire them on the spot and then find another lead another service provider.

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So you know, the way that I've learned over the years was not to offer that until I've developed a relationship. So the way that I do things when if you know I've either do on a pay per lead basis with a service provider until we've developed a strong relationship where they've paid on time communication is good. You know, we don't have any issues whatsoever they're easy to work with, then I might offer them a revenue share option. But again, it has to I have to have a gut feeling and a good relationship develop professional relationship, but one developed with him before I'll even offer that because otherwise, you have to have right out of the gate, you have to have agreements in place where you can verify such as seeing copies of the contracts and things like that, you have to spell all that out upfront, or else you will get taken by these people. Which, by the way, I always thought it was really stupid for you to know, most of the time I would get stolen from it was from Tree Service contractors. And I don't mean to paint with such a broad brush because Tree Service has been very, very good to me, and the lead generation business, but a lot of Tree Service guys are just, you know, have been, they're just not very honest. And so a lot of them would steal from me and I never understood that because that's like killing the goose that lays the golden egg. You know, if I'm generating leads for your business and you own have to pay for them when you've closed a sale and actually made money from that lead. The only time you have to pay for it why the hell would you lie about it and close jobs and not pay for that lead just to get caught and get fired? So that lead source now dries up? Do you know what I mean? But it happens and people will take advantage of you if you allow them to. So, Marco, I know you probably got something to say about it.

Marco: Yeah, like right up front. You're gonna have to ask for transparency. You have to ask for what Bradley just said. Yeah, you have to have everything available to you so you can confirm what's yours and what what what is one of the things that I have to have is my phone. I don't care what the end phone that it rings true but it has to ring through my and I use you guys know I use call rail I love call rail and everything that they have to offer. But I have to have that go through that. Now that just controls that it doesn't control who goes through the website, right. You have no control over that unless you get your phone on the website, which is a little harder to do, because then there is just a lot of things but at least if they're willing to bend on on these things and they're willing to work with you, then you know, you can have a working relationship. If you get a flat out, flat out or they're just avoiding the question altogether, and they give you a song and dance routine, just walk away. That's right walk away because the person you can gauge it right up front, whether these people are going to be truthful with you, whether they're going to be you know, be upfront about how much money you're making them, and how much money they should pay you.

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Bradley: Agree. He says when you get paid when they get to work, or when they finished up when I always just asked for payment once they get paid. So again, but Tree Service guys, a lot of times a con, the job will get done and it might be two weeks before they get paid. And depending on who the customer is. You know who hired the tree service contract or sometimes they're property management organizations and it can take six to eight weeks to get paid. Sometimes its construction site, the site development companies so like occasionally we'll get really really big job where we got to go clear cut, you know, lot do a lot clear lock clearing or clear cut a lot for construction for development, you know, and something like that could be a $35,000 job and so it could take you to know, it could take two months to get paid. That happens you know, sometimes you'll be dealing leads will come through after a storm and they have they're the jobs will be paid by homeowners insurance companies and sometimes they take a while to get paid. So, you know, I just always tell the contractors just to pay me when they receive those, the payment for the job. So that's how I do it, but you could work it out any which way. You know, it really just what I like about it, guys. It's just like, kind of like real estate deals in that you can. As long as you have an agreement, everybody agrees on everything you can spell out the terms of the arrangement of the Front, get it in writing, and now it's legally binding. And that's how you can proceed. So you can do it however you want. But just make sure you spell those terms out upfront. Right.

What Is The Best Link Package For @ID Pages?

Dan's next question is what is the best link package to throw at the ID pages? I've built many of them out and now need to throw links at them. Can I get away with using fiber GSA links? Or would you suggest something else? Yeah, link building an MGYB Dadea, our link building manager who has been working for me for I think seven or eight years now. He is a master at link building and everything that he has developed has been specifically for our methods. So everything in MGYB is for the link building and embeds packages and all of that are designed specifically to work in conjunction or in tandem with our SEO shields or ID pages and all that kind of stuff. So, you know, use Fiverr at your own risk. Or come get it done by a professional. Yeah, at Fiverr can work, and it has worked and it and it does have its place. Even Dadea will use them because it's mostly GSA in Fiverr, but even still even Dadea will use GSA. But what I always tell people is this, if you can get results from garbage, imagine how much better results you can get with with with with linking that's done properly. That's done by the master himself, the way that we require and the way that we get results so that if someone does come up, let's say someone happens to come looking, which the chances infinitesimal but can happen, wouldn't you rather have those nice links in your profile, then a whole bunch of garbage links that will make a person come dig even deeper in case that happens? So that's why I always tell people, yes, you can get results with garbage, but you can get much better results by doing it correctly. And we have the packages all set up in MGYB we have, as a matter of fact, three different packages, depending on what your needs are. So I would totally say don't try to save when you're doing this because you can get such just awesome results when you use Dadea's gig.

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Do You Recommend Using A Phone Number Used In A Suspended Account To Start Another GMB In Different Areas?

Agreed, Jenny and what's up? It's been a long time since he's posted a question he says what's up gentlemen hope all as well. Just to let you know to love your 2xyouragency material so far. That's awesome. He says it recommend it to everyone who is not part of it yet and wants to grow their business. Thanks, Danny. Appreciate that. Question. One of my lead gen personas, GMBs got suspended for whatever reason and my understanding it is last forever. Ooh, this is a really timely question. Do you recommend to use the same phone verified account to start another GMB in a different area or is that PVA phone verified account? Burnt and just get a new one and start over? I appreciate your input.

Well, first of all, Marco, do we have the suspension service on suspension service available yet? Are we still in the beta test? It's not available yet we have reached out to mastermind members to take advantage of it. Right because we always go through a mastermind first and if I'm not mistaken genuine joined recently didn't he? Didn't he joined again, if you did reach, reach out to us and go to the Facebook group, right, the mastermind Facebook group and reach out to us there. And we can take a look at this and get that done because we're offering a very special deal for our mastermind members, of course, because that's where you get all the fucking benefits. Mastermind membership has its privileges and one of those is that we offer all of these awesome packages that we put together to our mastermind members first, so if you're there, reach out to us and if not, then you're just gonna have to wait for a little while we test out everyone we're testing out the ordering process. It's not whether you can do it this already tested that we can do it. So now the product. This is getting it all together, getting the order process set up so that it gets to the person and it gets done and it gets back to the client in a timely manner. Right? You're talking about the suspension service, right? Yeah, exactly. Yeah. So in the meantime, let me give you an answer to Jenny of it. Unless if you're in the mastermind, then great you can.

That's what the route I would go to is. I know there are some openings for some beta testers for that in the mastermind. But outside of mastermind, you gotta wait until we get it through all of that first. So, But to answer your question, would that phone verified account be burned and what I, you know, you probably could open another GMB. But the way I look at it is an account is unless it's a really well-aged account that had you know, a lot of work put into the actual account. And if that's the case, then I would go ahead and try it, opening another GMB under that account right under that profile.

But if it's not, you know, if there's not a whole lot of work put into that persona itself, then I would just start with a new one because I wouldn't want any sort of kind of baggage coming along with that since one of them was suspended. I don't know that it's necessary, you know, a huge negative. If a GMB is suspended and you've got multiple GMBs, if only one is suspended, I don't know that it really negatively affects the others, but it's just something to be concerned about, which I'm sure is why you're asking the question. But like I said, if you've got a lot of, uh, you know, the equity built into that persona, like that profile, you put a lot of work into it. There's a lot of, you know, an activity that's been accrued for that profile and all that kind of stuff, then you may want to just go ahead and try it. I don't think it would. I don't really think it would cause that much of an issue. But if it's not a lot of work put into that profile, then just start with a new one. That's what I would do. So.

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Okay, good question though.

Looking for SEO Recommendations

The next one is looking for SEO recommendations. I joined the group about a year ago to learn some stuff but it's all too overwhelming for me. I just don't have the mentality for it lol. I haven't a service business and I've tried several SEO companies with very little results usually they are service business owners turned SEO gurus or a self-claimed SEO guru that everyone is using because they're on Facebook service industry group and see an opportunity to make some money any suggestions would be great so essentially this guy is looking for somebody to quote him on SEO you know to do SEO for him that's a good I mean you can post in our Facebook group and ask for no he did he not endorsing anybody though it's all I'm telling you. You have to communicate with him a drone was where. What are you going to say, Marco?

Marco: I'm sorry. He did post in the Facebook group in the free Facebook group and then he got some responses and then it just went south from there because I know people don't really read the rules and then they start getting the personal shit. And I told them to post here so you can get a better answer from us. And, you know, we have some very successful mastermind members that we can hook them up with, depending on his budget.

So, I'm sorry, good. So I don't know how he can reach out to us so that we can point them in the right direction because I want to see him be successful and come back do that you guys rock. And yeah, I also told him to go download the battle plan, follow the battle plan and then get the services from MGYB. It's not that difficult because we've made it now it's almost like, like paint, paint by numbers on the things that you have to do to get results.

Yeah. Yeah. But what I would suggest is, you know, because we're having this discussion and Marco told you to post here is con, send a support ticket, and we'll you know, we'll post with your contacts details and just a message a brief message about what it is that you're writing us, you know, sending a ticket in for and we can post it in the mastermind group I agree with Marco, we will, you know if we post your information in the mastermind and you'll get people reaching out from the mastermind, you know, for the most part, everybody in the mastermind is, you know is people that we trust that's part of the reason why they're in the mastermind but our free group, you know, I'm not endorsing any of the people that are commenting unless it's people that I know. That's why I told them here. The beautiful thing about mastermind is this group is small enough that we know most of the members on some level or another go. I'm sorry, Marco, go ahead.

Marco: Yeah, that's why I told them to post here and when you write it, give me a ballpark figure on what your budget is. So I know which person can bet the best handle your project because we have people who work you know, high ticket items, some that are in the middle and some that will take some lower-paying jobs. depending on what your requirements are, so we have all kinds of people that we can put you in contact with. That's right. That's right.

How Do You Sell SEO Shield To Customers Via VMail Prospecting?

Okay, cool. Rob wells. What's up, Rob? He says, any advice on selling SEO shield to customers via email prospecting? Yeah, set up just a showcase of what it is that the results like a result showcase. So I gotta do Rob, and I know you, you've probably got plenty of, you know, plenty of assets that you could show showcase, that are producing results, you know, the best thing I can suggest doing especially if you're targeting a specific industry, right? So if you have some assets in a particular business vertical that are ranking really, really well that are generating leads that are just the entity is strong, because that's really all that the SEO shield does, right? It strengthens the entity, it kind of puts it on steroids, then you should be able to show those results. And what I like to do is just show a kind of, you know, like a showcase video of the type of results that can be, can be expected when you work with me or when you have, you know, when you buy an SEO shield, for example, like I don't know how you're going to call it or how you're going to resell it, Rob, but the point is, is like whatever you're calling it, you know, when you apply this product properly, this is what can be achieved. And they show that right especially when you if you can target that message to the same type of businesses that you have the results that you're showing, because then they can picture themselves their business in that position and reaping the same kind of benefits that the one that you're showing is obviously reaping and so that that's it, guys, if you want to know how to sell that kind of stuff, just show results that you've been able to achieve using that type of method and then say if you want this too, here's how you get it. That's it. That's all you have to do. I mean, that's how I do it. And female prospecting is a really good way to do it because you can go right at the heart of it by showing them exactly what it is within the email itself. Okay. Any comment on that?

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Yeah, I would, I would say before and after works really well, you take a look at the brand before look at the entity and see how it's all scattered all over the place, how you may it might not even be appearing number one for your branded search. It may be off somewhere in the middle somewhere on page two or three like it happened with land solutions that work and then you just do somewhat we do the SEO shield, which includes an entity loop, that's the ad ID page as an entity loop. And that solidifies the entire entity and all of a sudden all of the all of that entity or all of the profiles associated with that entity will start appearing on pages one and two. And and and you can show that before and that after. And your God

Unknown Speaker 40:00
These people want once you show that because you have to remember, these are end-users. They're not SEO. They don't know how simple it is to do the schema to do the Jason plus LD to do the things that Google is looking for, but you do. And really, it's interesting, but what makes you a consultant, or what makes you an expert is being one page ahead in the book. That's it, you're just you know, you know, one page more than the other guy does. And all of a sudden, you're the expert.

Most of these people that you'll be reaching out to haven't even read the book. And you have most of the information that in the book, so Place yourself as the authority, have these people understand how important it is and don't go into entity going to brand awareness, branding, getting the brand out there getting the message out there at that they understand, because they know Coca Cola, they know Google they know Yahoo they know the Amazon, they know the big brand. So they understand that message. It's how you deliver the message also, on what you'll be able to sell these people. Yeah.

Yeah. And I mean, that's it just like I said, if you got your targeting correct when you're delivering this kind of a message, then it should resonate with your audience whoever you're delivering the message to, right. So if you're sending video emails, if your targeting is correct, then it's you're going to have a better a much better response rate. Right. And that's why I say, you know, again, you can do it more on a generic level in that you can show results that could have you know, from one project that could apply across multiple business verticals, but I've specifically found much better results when the target you know, the viewer, so your prospect, the recipient of your video, email, can imagine them, they're like their business in place of the one that I'm showcasing. And if it's in the same industry, just different location for example, then it's easy for them to see it right? Because they can easily identify with that business that I'm showcasing in my video email. And that's really good. I mean, I'm sure Rob you've got a plenty to you can showcase but for those of you that are kind of getting started, if you don't already have something that you can use as an example build one, create one use it as a lead gen site, to begin with, or like once it's ranking and producing for you and you know, and all of that but build one and use that as your showcase video. You know, you show that you can show results. That's really how you do it. Okay.

Can You Delete One Of The Duplicate Pages Without Causing Ranking Problems?

Fits questions up and he says it's up fits. He says Good day, gents. My question today is if your site has duplicate pages, can you delete one of the pages and not cause a problem? Yeah, absolutely. Or you could throw one, the duplicate page over you know, one duplicate to the other. So that you know, in case there was any link building done both of them that they will both benefit from it. But yeah, I mean, if you just deleted it shouldn't cause any problems. I wouldn't delete it. I would 301 or kept canonicalize. Canonical it. Okay, there you go. I would have 301 that most likely but yeah.

Should You Perform Off-Page SEO Deliverables While The Website Is Being Redesigned Or Should You Wait Until It's Finished?

Mohammed says, Hey guys, I have a car dealership client that I just started with the heavy, pretty bad website one of those industry template things. They're pretty close to buying a new one, but when they do it will take three months to get it ready. Would that erase the benefits of what will have been done by then? Should I wait for the new website like an SEO shield links the battle plan procedure?

I've already started the GMB work so I have something to do. But I really like to get done for you stuff up soon. No, it shouldn't. Remember that the SEO shield and all of that is about building the entity now if you have multiple like siloed, like count categories and all that and that's going to significantly change with the new site design. Yeah, it could be some benefit to waiting. But I would wait. what I would do is just have all that stuff done. And then if this the new site does have significant structural changes, like to category structure or silo structure and stuff, then the drive stack and everything could be edited to its to include the new, you know, URLs are and all of that, but I wouldn't wait because three months is a long time and you can push a lot of power, build a lot of authority to an entity in three months time, we know because that's what we're really good at now, you know, Markowitz, what do you say? So P and web design or redesign say that all of the pages in the old website should have corresponding pages on the new website. So you get three old one the old to the new, and if you don't have a corresponding page, and they should be three or one anyway so that you can carry any link juice that they might have over to the website. So those would then go to the homepage so that you don't have any formal floors. Therefore, if you build links even to the old website the way it is any links that you build are going to get out there and carry you through to the new website because you did standard operating procedures when you rebuilt or redesign the website so just make sure that whatever it is that you're doing is being done correctly and this is another way that you position yourself as an expert. Are you guys making sure that that all of the pages category just whatever are being 301 to a corresponding page on the new website and if not, are you making sure that they'd be that they're getting a three on one over to just whatever it is that's course I could be top-level category? However, it is that the new website is being set up.

There good. Okay, the next question and we're almost out of questions. That's cool guys post go ahead and post now because we'll we can wrap up early if we need to. He said else

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Should You Point All Links To The Drive Stack Directly Back To The Google Site's URL?

Okay, so, uh, we'll, I heard you guys discussing just ranking and Google Sites page instead of a money page with the help of a drive stack. In that case, did we just point all of the links in the drive stack directly back to the Google Sites URL, where they would normally serve as juice to the money pages? Yeah, yeah, you can absolutely do that. And in fact, remember you if you end up deciding that you want a money site later, right. So a self-hosted website later, you can always iframe in the money site pages into the G site. So it will still benefit from the G site and the drive stack that's built back to the G site. That makes sense. So you know, you can always bolt-on and a self-hosted website later to whatever project it is that you're doing and still benefit from it without having to go in and edit all the drive stack by just going in and iframing the pages from the money site into the G site. That makes sense. So I would still mirror it, though. So if you're going to use the Google site, as your money site, which is perfectly fine guys, then you know, however you build that site, make sure you're building with correct structure, everything like you normally would with a self-hosted website, right? So you still want to do all of that. And then if you end up having the money site later, then you would just mirror what you did on the G site on the money site, right. And then you would have your one to one ratio of pages and or posts really, that could be iframed into the pages on the site. So it would benefit from the stack and all the work that you would have previously done. Anything you want to add to that Marco, now you have to do is add a link, and then all that relevance all that power is going to carry over to the money site. In the event that you decide to build a money site at some point, the DC plumber example that we've shared often now, we weren't able to show it before we've been able to show it that's built on a G site. It's a G site and the GMB and that's how it's carrying all of the power between the G side and the GMB so that they're both rankings ranking in the three package ranking in Orlando.

And that's exactly how it's done. Yeah, all of the link building will be done to the G site, the drive stack, the GMB the post, and everything that's related to the see, don't think of it as money site a TLD, or whatever. Think of this as your entity and what's part of your entity. When you start thinking that way, then it won't matter, the components of that entity, because you know that you have to take care of that entity. Get out, get your schema in place, get your @ID in place, get everything in place. So think of it that way. And then you'll know what URLs to build links to what URLs to embed, and everything that it is that you need to do to get it to rank where you want to direct it. Simple.

What Link Package Should You Start With Based On A Tight Budget?

Okay, cool. Dan says what link package from Deadia Can I start with based on me being on tight budget guys? The basic package Yeah, the what is it the low competition packages if you need to, you know, and stack them as you can, you know, do embeds also when you can like a small embed package, and then you can always have links built to the embed package. So spread it out, you know, if you don't, if you can't drop $300 on a super aggressive link building package all at one time, spread it out over the course of several months and buy and just stack multiple link building services, smaller packages over time, if that makes sense. it embeds and our link building packages. Okay? So that's what I would do is kind of put it because you're better off remember, even if you were to buy a bunch of shitty links from fiber gigs, and you get some results, those links have a very short shelf life. And so you know, you still have you have to constantly be hammering away with those big ass silly link building packages from spammy links that you know, yes, it will work as Marco said but you know if you can get links that stick around a lot better because they're in there in the writer they stick around better because they're on theme networks. We have, you know, Daddy has built over the years themed networks with

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He's probably got a well over a million, you know, profiles, they have profiles built out by now. I mean, and these are, like I said, themed networks. So the content that gets posted on them isn't just random content, the networks that he's built their age, the theme, they have relevancy, topical relevancy built right into them. So a lot of them will stick around a lot longer. Yes, many of those also end up getting terminated or deleted, like the posts and pages and stuff like that, too, but not as quickly as a lot of those really spammy gigs. And also the way that he suggests doing contextual web to Dotto links for tier one and tier two, with GSA at tier three. And I say tier one and tier two to whatever you're building to. So in this case, would be ID pages, right, you know, not tier one direct to your money site, but tier one, two, or tier one assets, if that makes sense. So, again, it's just the process that he's developed, was built specifically to work with what with our stuff, so you know, I know Marco can tell you that maybe some of the GSA packages and stuff like with the DC plumber, you know case study that they did where they threw literally a million spam links like kitchen sink spam at the G site and everything in the morn links and everything, and they got it to rank but, you know, that was also that was expensive number one and number two, you can still get results without needing that many links if you have a well-developed link building plan. So and that's what daddy does. Link Building should be part of monthly maintenance, right? It's not just one of the things. Well, it can be if you get results and you stick, then it's perfect. You're not really going to need any more Other than that, then that then your blogging and the regular upkeep and that that might be enough other times, you're going to need monthly maintenance because you're going to get that boost, and then you might see it fall a little bit, then it gets boosted again. But don't keep hitting the same properties over and over and over again, what we've been saying is to vary your link building so that all of your property all of your tier one received a link building package and it might in three or four months before you're back to the first link building gig that you did. And in that case, you can build tiered links to the links that are already there to kind of kick them in the ass again and bring them up. So that so This all depends on getting the maintenance it think of your link building as maintenance to your website, except this is off-page SEO part of your off-page maintenance. Yeah.

Uh, okay, what is your stance on stupid optimization for the new Google update? I don't have a stance on that. Honestly, I just haven't looked much into it. I know one of our mastermind members posted Jordan actually in our group about it specifically, but I have not looked into that. I've been kind of tied up to I'd say your training or double your agency training. Marco. Do you have any opinions on that?

No, no, I haven't looked into it. I haven't needed to because I didn't see any drop off on me. As a matter of fact, most of our stuff picked up. So I was weak says we don't rely on anyone thing. Right? Like we weren't relying on snippets, to get traffic or to get results we weren't relying on what we just rely on, on our stuff ranking all over the place to get results. So So we do a little bit of everything we do, like FAQ, and FAQ schema, that to try to get into the snippets or chart to try to get into the suggested questions, and then the follow-up questions and everything that Google gives. But there's no one thing that we do that if Google comes along and hits you, you lose everything, which is what people concentrating on snippets. That's where they find themselves all the crap Not now. Now, what do I do? Because I'm no longer in snippets now. I'm in. I'm in organic and organic isn't getting much because of the snippets Are you were inorganic. Now you find yourself as a boy, you were in both you have multiples. So we don't that's just not how we do SEO now and heavy hitter club we will go deep into that because I have the solution for that. And you can like it can be the same domain as I'm sorry I'm not gonna give it away. You can still get multiple results even snippets and on inorganic, if you do your link shit like I sorry I'm not going to get to Yeah, I give away the farm if I keep going there is a way that stopped digging the hole man. Yeah, there is a way if you figure it out. Then don't tell anyone and go and make the money like you're supposed to.

How Do You Click To Call On A GSite?

Alright, cool. Thank you a fit says on a G site. How do you do click to call is that a paid thing? You should be able to just use an HTML telephone link right?

Colin and then your phone number that which means have become it'll hyperlink. You know you can make the anchor text or whatever you want but you just create the tell colon command within HTML to create an HTML link out of it. You can also do a button, right? Because you insert an image and hyperlink it with the hell? Yeah, anything that you could do on a regular? Well, I'm not gonna say anything. Most anything since we do have it's limited, but we can't access the HTML. And yes, one of the things that Google allows is a click to call a number. And one of those things that allow us is your images can be a hyperlink, you can hyperlink it to click to call. So you can either use an image with the phone number, click here, now call us or use the phone number or use the phone number as an image however you choose to do it. It's not a paid thing. It's just HTML. Yeah. Yeah. So if it's just going look at HTML telephone number or telephone link, HTML or something, just search that for Google. If you don't do it. It's really simple. Go to W3 suits, schools or whatever you'll see. They are HTML school or something like that. There are a million sites out there that will show you very easily how to code that. It's very simple.

Do You Post To Social Media For The GMB Page?

Dan says, Thanks, guys. You appreciate it. You're welcome, Dan, thank you for coming in asking questions. Mac says, do you guys do a lot of SM posting for GMB? It seems overwhelming. So many moving parts. Yeah, that's why I brought this up. I don't know Marco manages the VA. Is that do the posting or its automated? But yeah, I mean, we just take our Hump Day hangout videos that go on our YouTube channel. And you know that we take the hump day Hangout, we have a VA that chops them up and individual questions and answers. And then we have the graphic designer create the cover image, you know, goes through a whole process and then somehow it ends up on GMB. Marco is that automated through the GMB poster or what? I can't remember if that's, that's probably manual because it's Semantic Mastery. And it gets a little bit more love but it can be automated

Through the GMB briefcase right? tree pads. Yeah. And you can get that they can get the RSS feed. You can get you can actually do RSS feed in an RSS feed out through the GMB briefcase. So it's got a new dashboard to have you seen it, by the way, I know I haven't my hair I have that does all that within the last week. Maybe within the last week and a half, they updated the dashboard and all that.

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So it's like a completely new user interface. So cool. Let's see. He says best. Sorry, Mr. Good to know. Do you guys do a lot of SM posting social media posting? For GMB? Oh, you mean for getting clients? Is that what you mean?

I'm not sure I know what fit says GMB. briefcases. Awesome. Thanks. Yeah, Matt, can you click clarify social I thought you meant Semantic Mastery. SM but social media. Do I do SM posting for Google My business social media posting for Google My Business? I don't know what that means, like, do you mean like repost social media to Google My Business or post-Google My Business to social media? Which way because you can, by the way, you can. You can do either one of those, right? You can do both. For example, with most of my clients, we do blogging. So I have a blogger that publishes blog posts curated blog posts to their money site, but then they publish a corresponding GMB post that links back to the blog post with it just a snippet of text. Then that GMB post gets syndicated out to their social media, either to their Facebook page or their Twitter or all of the above, you can go out via IFTTT, so through syndication network, or, and then vice versa. Some of my clients do like their own posting to their Facebook pages and we have those that end up posting over to their GMB. It just grabs the image, the same image from the post and in some of the text, post it and then

We have just a link, you know, target URLs that we have added that will it will link back not necessarily to the actual Facebook page or post but to, you know, other entity assets, that kind of stuff. So yeah, you can go either way. from social media back to the GMB listing, you can do that too. Can you post social media posts and point back to the GMB? Yeah, of course, you can because you can drive traffic to it that way. Right? Yeah, social media posting for GMB. So So are you meaning that you want to you want your posts to syndicate to social media but where are the syndication Academy people? And that's just an was it isn't that in IFTTT? Where you again the brief. You grab the RSS feed going out of the GMB and you make that a trigger in IFTTT so that you posted your social media. Yeah, you can automate well not only that, but you know, inside but and we got to wrap it up but uh, they one of the things the new features of the new GMB interface or the GMB briefcase interface The dashboard is that it has a social you don't even need IFTTT,  it creates an RSS feed inside the briefcase also. So you can use syndication networks and IFTTT to republish the posts out to your syndication network or to your other social media accounts. But you can also add social media accounts directly to the poster now the auto poster, the briefcase, the GMB briefcase so that whenever you publish a post through the briefcase, it automatically syndicate through the poster over to the social media accounts that you have connected or integrated. So again, you can do it either way. I would recommend that you check it out.

The last question I just he says, Matt, I'm thinking this is you were asking about the best way to find a buyer for the leads themselves. If you created a lead generation site, how do you find service providers to purchase the leads from you? The best method that I've ever used is we have a product for that. It's called a video lead gen system.

Video lead gen system it's I believe, and that that is specifically a product that we created that I developed over the years for prospecting using video emails originally, but then when I really ramped up my lead generation business during like the GMB boom, about two years ago, you know, I ended up really kind of developed, like revisiting my process for the video, email, video email process to make it more templatized. So that much of it can be outsourced. Because I was doing a lot of volumes as far as I had a lot of lead generation assets to monetize. So I had to make it more efficient to do so. So I redeveloped the process, and what's included in this. That's what the update was when we relaunched this last year. So I would recommend that you pick up video lead gen system I think it's not that expensive. I don't even know how much it is, but I don't even know how much it is 397. Yeah, 397 by the way, if you join the mastermind, you get that for free. Or if you join 2xyour agency, it's in the sales funnel for a much, much lower price than for 97. So you can always buy join 2xyouragency, 400 bucks and pick up video lead gen system for a fraction of what you just saw on the sales page. So you guys can check it out there too. Alright, anything else Marco? Do you want to say before we're all rolling?

Right everyone. Very good. See you guys next week.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 271

By April

Click on the video above to watch Episode 271 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at



Adam: Alright, Hey everybody. Welcome to Hump Day Hangouts. We got a special Hump Day hangouts today for episode number 271. Today is the 22nd of January 2020. I'm glad I got that right, because I have still been signing stuff 2019. But hopefully, it'll be better for me. So before we dive into everything and answer questions and tell you about the special stuff we got going on today. Let's take a second and say hello to everyone. So off to my left here, I see Bradley. So Bradley, how you doing today?

Bradley: I'm good, man. I was just telling you that we were going to talk about just a minute but the Double Your Agency Training is available today. And I've been working on the presentation and the first lesson video. I've got to record the first lesson video still because I was working on the presentation. And I actually created this. Well, I repurposed it from my real estate business. It's just kind of like a marketing calculator that you can use to put in all the different activities that you want to do for prospecting for your own agency. It breaks it down by monthly targeted goals and then weekly goals and daily goals. It has everything laid out into it in a spreadsheet to where you just plug in the numbers and it calculates how many marketing contacts you have to make on a monthly basis, weekly basis, daily basis. And then we put in what your conversion rates are and all that and ends up spitting out like it basically will be a revenue projection tool. So it shows you that if you stick to specific marketing activities, and you do it consistently, which is the key to it all that you should be. You can expect within you know, plus or minus give or take to be able to see these particular numbers. So, it's kind of a projection sheet. It's really, really cool and I'm glad I spent a lot more time on it than I planned on. That's why the video first lesson is not done today like I hope to, but I think it's a valuable resource that all the agency members will certainly appreciate.

Adam: so awesome. Well, yeah, we'll circle back to that because I'm a nerd for calculators but it's also a huge time saver. But anyway, we'll come back to that. So Hernan! I like your shirt today, man. How are you doing?

Hernan: I'm doing good. I'm wearing the OG. This is the original. This is not for sale. I show up but sometimes they hang out or sometimes or whatever. And people will say hey, we're gonna buy the shirt for sale. I apologize. This was the first batch that we did. So I'm really excited, really excited, dude. Because today we're launching the 2xyouragency. It's good. It's really good. We've been working hard on it. I have some stuff that I want to share with you guys in terms of prospecting as well. How I have been able to land some high level you know retainer fees, some high-level consulting fees, and all that good stuff. So I'm excited to share with you guys that and excited for today.

Adam: Nice. Nice. And last but certainly not least, Marco. How are you doing man?

Marco: Hey, What's up, man? I'm doing good. Looking forward to the presentation. Today's should be fun.

Adam: Whoa, just about knocked everything off my desk. I'm not excited. But yeah, before we get into it, then let's talk a little bit more about 2xyouragency and I like this. I'm gonna lead off with this was pretty fun. I had a meeting group of guys. I meet weekly and one of them owns multiple six-figure agencies and he does a lot but he focuses on funnel design and offers creation for people. And I was asking for their feedback. You know, I said, hey, we've got our launch going on today. You know, here's the outline. I'd like some feedback on a couple of areas. And he's like, “Oh, yeah, like, really? is it available for purchase?” And I said, “Yeah, give him the URL.” And then his name popped up in Slack. And he bought it. I was like, yeah, that's awesome. Like he was he was pumped to and you know, he's a good example of someone where he's already had some success. And that's what we're looking for is people who have clients, you know, this isn't the right place. If you have zero clients and you've never worked with clients, that it may not be a good fit, but he's a great example of, hey, I've already come this far, I want to go further and can be putting this to use. So it was really exciting to see that. Hernan and Bradley, do you guys want to talk a little bit more about some of the specifics?

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Hernan: Yeah. Here's how I see the training that's coming up. There are three main pillars of what we're doing. And because, you know, again, we have been servicing small business owners or mostly digital agency owners for the past couple of years, you know, with Semantic Mastery. And when we kept on asking, you know, what do you guys need help with, and specifically when working with clients, when it comes to digital marketing, you know, serving digital marketing services to them in whatever capacity. It could be SEO, it can be PPC, it can be web design, it can be graphic design, social media, Facebook Ads, so whatever that is, and everything like the pain points came back over and over again, which were, which were like, basically three. Number one, how do I get more clients? How do I get more clients to my agency? That is number one. Number two, how do I work with better clients? Like how do I increase the revenue that I make for each client that I have? Right? Which basically, it's like, if you can double that, you're doubling your revenue without you having to go out there and get more clients. That is pillar number two.

And pillar number three is how do I take my time back because if you're working with three or four clients, and you're doing everything yourself, imagine doing the same for tank lines. It's impossible to scale at that point. And the reality is that if you want to go from four or five clients to 10 or 15 clients, you cannot do it everything yourself. So what we decided to do on 2xyouragency is basically go ahead and kind of give you a framework of a how-to prospect how to get clients how to get that pipeline full of leads, be what type of clients you know, you need to get, I think that there's an exercise that we're going to go through into how to recognize your best type of client, like the type of client that you really want to work with, what type of traits and and and and kind of behaviors they need to have in order for you to work with them and be really happy and fulfilled by providing them with services. That is number two.

And number three, how do you actually go ahead and outsource and delegate without compromising quality, which is one of you know, biggest pet peeves that we all have. We don't want to outsource because oh, well, if I outsource to a VA, then they're going to screw up, you know, and then it's my name on the line and all that stuff. So that's the three pillars that we're going to be going after. And, you know, we've been doing this for the past six years. So it's basically you know, put it in a step by step, step by step framework for you guys to actually take action and digest and during that community, so I'm really excited about that. And those are the three pillars that we're going to cover.

Adam: definitely before I know Bradley got some really cool details he wants to share. But some of this too, you know, we're known I feel and we've been told this, but for great video-based training like this. We do a lot of video interaction. We're continuing that great way of doing things, you know, no details left uncovered. I know Bradley and Hernan are gonna be doing the bulk of the training. But you know, as known, they really give you the good, but we also so there's a membership area, you're also going to get access to a members-only Facebook group. And then for every single training lesson, we're doing we know sometimes, you know, we've taken courses ourselves, right? Together, we spent hundreds of thousands of dollars on training. Yeah, so the training is great, and you need that, but what if you need to come back or you need a refresher, sometimes you don't need to watch all of that. So what Bradley's doing it or Hernan or whoever's doing the training is putting together these cheat sheets basically, right? Like the resource guide for every single training session that goes on. And so I think that that is going to that's basically like some people would add that as an upsell or you know, an additional cost but we're just going to pop that in there. Because we know what it's like to go through and it's nice to have a refresher or you need to go back. You want to point someone at it and say this is exactly what needs to happen.

Bradley: Yeah. So we're for each lesson after the video lesson has been added, you know, basically recorded, then it's going to be turned into like an executive summary, and checklist so that every single week or every lesson because some weeks there's going to be more than one lesson. Every single lesson there will be its own executive summary and checklist. So it'll make it much easier for people to, once they've already, you know, go through the video lesson, they'll be able to review that the executive summary and the checklist to determine what needs to be done. It would be much easier to manage that way, I think in my opinion. And then something else is if we have any lessons that go particularly long or whatever will either timestamp them so that people can jump specifically to the sections of the video or the training and we might even mention those timestamps in the executive summary or we'll have them chopped up the longer video edited into smaller pieces so that people can jump directly to whichever video they want one of the other so we haven't really determined that process just yet. But that said, I just want to give a quick preview as to what it is that is inside the training. It's over the course of the next 12 weeks guys we're going to be adding training so it is on a drip schedule only while it's being recorded. Once it's done it'll be all available at once so but obviously the price could go up at that point too.

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Adam: So yeah, definitely will hop in while you're bringing that up Bradley and save that you know if you want to get started with this go to and get started because it is at a lower price. Obviously, we want to do it for people who are following us who watch Hump Day hangouts in our email subscribers, but that's only lasting for four days and it is a one-time payment and there's some reason behind that we'll get into in a little bit, but go for it, Bradley.

Bradley: Yeah, so the idea here guys is the 2xyouragency plan comes in three parts as Hernan was just talking about, you know, we've been surveying our members, you guys, for two years now maybe even longer. And consistently over time, we hear the same things over and over again. The biggest roadblock or hurdle to people's success is number one, consistently getting clients. Number two is getting, you know, good clients. Well, that's so first of getting clients. Number two is getting clients that people enjoy working with, you know, pay decent amounts of money for services and that kind of stuff. And number three is how to get better repeatable results, you know, reliable results, consistent results. A lot of times we hear that people struggle with that. And then also lastly, how to grow how to scale and so the 2xyouragency training program is really going to be broken down into three major parts or three main areas and I hope that each section will be basically four weeks.

So four weeks for the first section, which is 2xyour pipeline, or double your pipeline, right? Consistently fill your pipeline with prospects. You can cherry-pick and close only that is the best fit because that is by far the one that we hear the most. In the first several weeks, we're going to talk about getting your mind, your mindset, and developing habits to have consistent leads coming into your business. You have to build a system around prospecting and then implement that system consistently. As soon as you take your foot off the gas, you're going to start slowing down your leads. And that's the peaks and valleys that most people go through. And I myself have been through that through my own marketing agency, through my real estate business, though many businesses, if you know what happens is we need money, right? We need revenue to come into our business. So out of desperation, we go out and start prospecting for leads to try to pitch our services. And we might we get a few leads, right? Whatever it is that we're doing, whether it's email or cold calling, or whatever the case is for generating leads, most of the time, most people will typically, once they have some leads come in, they stopped the prospecting so that they can work on processing the leads, right? Doing audits or analysis of the prospect's web, you know, doing web audits or analysis, online presence analysis, that kind of stuff, then creating proposals, right? Going through all that and then hopefully knock on wood, if we're lucky, we'll end up losing a couple of one or two of those prospects. And then we go into fulfillment mode where we're working on setting up and doing all the things that they hired us for. And this time prospecting has been turned off. So that once we get that client to a particular point, where you know, we can take our foot off the gas or it's not so many hands-on, you know, time invested from us. It's not so labor-intensive for us because we've got the kind of up and running now, then it's back to square one we need leads again. So it's starting that whole process over again. And that's the problem, guys, there's a direct correlation between your monthly revenue and the number of marketing or prospects that you talk to on a weekly basis or pitch or on a monthly basis, if that makes sense. So in order to have, first of all, to be able to get a steady stream of clients, and then also to be able to cherry-pick just the best clients that you want to work with, you have to have a steady lead stream of leads coming in.

So that's why I think that that's got to be number one, or the first part of 2xyouragency training is getting your mind right and setting up your pipeline to where it will double or quadruple you're the number of leads coming in and on a consistent basis. The other part of that just briefly. If you only have let's say you only have 10 prospects, 10 leads that have come in from whatever prospecting efforts you've done. If you've only got 10 leads, I guarantee that most of you probably try your damnedest to close all 10 of those leads, you'll bend over backward at some point to accommodate the needs or the desires of the prospect that you're talking to just because you need the damn revenue. And guys, prospects can smell desperation, you know, like dogs can smell fear. So, when you're desperate for revenue, it comes across that way and a lot of times, we will make exceptions to what we would otherwise provide a service or for charges that certain amounts that we charge for services and that kind of stuff will make exceptions because we need the damn revenue. But when you have a steady stream of prospects coming in through the door, you can be very strict as to what it is that your offer is and not deviate from that. You can also not have to try to close every prospect that you pitch to because it's you can select the prospects, cherry-pick the best prospects the ones that seem to be the best fit and pitch them right or you can pitch all of them but only choose to work with some. So again, you kind of pre-qualify your prospects, which is kind of what Herna was saying. So that's number one.

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Number two is to 2extra results. Okay, first, once you've got your prospecting machine up and running, you've got a consistent steady amount of leads coming into your business, which is the lifeblood of your business, then you want to be able to produce reliable and repeatable results with proven methods. So how do you do that? Well, we're going to talk about Semantic Mastery methods and how you can implement those to get reliable and repeatable results for your client without you having to learn how to do everything yourself. You certainly can. We will point you in the direction of resources throughout the training if you want to learn the specifics, the nitty-gritty of how to do each one of the methods that we're going to talk about. But moreover, we're going to point you to our done for you services at our store, MGYB, once we've explained what methods that work and why they work and why you should be employing these for all or implementing them for all of your clients, in what order, what timeline, all of that kind of stuff. And then we're going to point you to MGYB because your job as a business owner should not be doing, performing all of these marketing tactics yourself, but it should be to hire it out through trusted third-party providers, such as Semantic Mastery and MGYB or to hire somebody in the house, a virtual assistant. So they don't have to be an actual employee. They could be a contractor but like a virtual assistant or an in house employee, and put them through the training so that they do it for you. So again, as a business owner, you should be working on sales and working on growing your business, figuring out how to grow your business not working on an actual day to day operations staff. We're going to talk about 2xing your results, how to get better results. Then lastly, the last section, the last few weeks is going to be about 2xing your business or scaling, essentially, double your business without doubling your time commitment. So it goes hand in hand with section two, which is doing to actually results in that take yourself out of the way, out of the equation because you're most likely the bottleneck in your business. I have been for many years and for different parts of my businesses and I've gotten way better at that. But even my newer real estate business, there are still things where I am the bottleneck. And I'm trying to alleviate that by automating, delegating or eliminating and that's something that we talked about so 2xyouragency is going to be about how to scale, how to outsource, how to manage, how to use third-party providers, and how to really plan for growth as well. And so, Hernan and I are going to be doing most of the training. Hernan and I will be doing a lot of part one and a lot of part three together. I will probably be doing the bulk of Part Two or section two. But we're going to try to keep it in three sections of about four weeks per section. And by the end of it, if you take action and you implement what you're going to learn throughout the 2xyouragency plan, you will absolutely double your agency, whether you're going from one client to two, or five to 10, or 10 to 20, you should be able to as long as you take action. Consuming the content isn't going to help you, you have to actually implement what it is that you learn it so it's going to be kind of a fast-paced thing. We're going to go through a lot, but it's going to be very, very beneficial. And obviously if you have any need additional assistance, and you're ready to take it up to the next level, that's when you're going to come to join the Mastermind. What do you think I was at a pretty decent explanation?

Adam: Yeah, and I'll just add to that and say if anyone has any questions and you're watching, you know, definitely, Of course, ask questions. If you're watching the replay, go ahead and leave a comment on the video. And we'll definitely get back to you something. I mentioned before, see if you guys have anything else was You know we have been asked you know, right now like I said it's a limited time we're discounting slightly because we want to offer a good deal for people who hop in right now at the beginning it's going to $97 but I've literally been asked you know, why isn't this $500 to roughly $1,000 which is kind of what comparable training from some other people out there is available at. We talked about this and we said you know, we want a lot of people to take this you know, this is a combined knowledge that we have. We want people in there so that they can get to the point where they are generating more revenue and they have the time and then come join our mastermind totally transparent on this. We're not saying haha this is some evil ploy to get you in the mastermind you know about it you can go look at it it's a, but we know there's a lot of people out there. If you have one client maybe or two, you know, if you lose a client, you can't afford to be part of a group a mastermind, you can't afford to even spend the time, so we want to get to that point where you're better spot where you have time to interact with others. You can be a part of the group really contribute, learn, and then that's just adding fuel to that fire.

Hernan: Yeah, I like I like what Adam just said a lot because you know, one of the reasons why somebody will join the mastermind is because you're surrounded by people that are successful, right? So we're kind of giving you the blueprint for you to be successful as possible in whatever area you're lacking. Whether it is prospecting, or maybe you have to prospect down, but you're like running with your hair on fire all day. So we want to help you so those things so that by the end of that, you might want to join the mastermind because you will see the value of all of it. As possible, we want to make it like a no absolute no brainer. It's going to be tons of tons of value as usual Semantic Mastery style. We've been around for five, six years delivering a lot of value. So this is not going to be any different. So really,

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Bradley: Seven years. Damn it. Seven years. We'll be in, I think, March or June or something like anyways, it'll be seven years this year. So very quickly, I just want to showcase this. This is available with week one, again, the video training. And all of that will be available for this tomorrow. But this is what I call a marketing calculator, marketing projection. I basically repurpose this from a real estate, my real estate business. So I spent some time and they're editing it today to kind of make it apply to a marketing agency. And this is great, guys because it breaks down like it's a calculator that will break down what your marketing activities should be. And if you plug in all your numbers, which you know, you might not know all your numbers, it's going to take marketing and tracking to be able to figure out what your numbers are. But then you should be able to consistently predictably project what your revenue will be if you hit specific marketing goals. Right. So as I mentioned before, there's a direct correlation between your monthly revenue, and the number of marketing attempts that you make, right. So the number of proposals that you make and your number of proposals you make are directly correlated to the number of contacts you make with prospects. So the point is, guys, in order to get consistent results, you have to be consistently marketing, right? I've even worked in the virtual assistant, you know so that you don't have to do all this. You might have to do it at first, I assume most of you guys will have to do this yourself first. But that's fine. You can do this, build systems around it and then kind of create a standard operating procedure and sap out of what it is that you've created, and then turn around and outsource that to a VA and it's very inexpensive. So, for just an example, if you said that you wanted to spend you know how to $500 in the marketing budget for your own agency, to produce leads for your agency on a monthly basis. You can see that you know, got this broken down to where if you had a VA doing 20 leads per sending 20 emails per day, which could be done in one hour a day or five days a week, in five days per week. So essentially, you're paying $3 an hour cost you $60 and virtual assistant fees over the course of a month to have a virtual assistant sending 100 emails, prospecting emails per week, right? So 400 per month. And if you get a 4%, which is probably high, but a 4% response rate. So even if we change that to it's a 2% response rate, that's going to produce about eight leads per week, right from 400 outbound emails, so that's eight people that have at least replied positively to prospecting emails.

But then the same thing, sales letters, which I'm having great results with sales letters. Sales letters could be sent out at a rate of 50 per week, right? So 200 per month at a 10% response rate, which is absolutely doable. That would be 20 leads per week, right coming in, or 20 leads per month coming in. And these are your costs right here. And then lastly, and these were just three items that I put in there, guys, there are some other ones that we could put in there like voicemail drops, or ringless voicemail, for example. There's a lot of things that we can do. These were just the three big ones that I'm using for prospecting right now that works really well. Postcards, for example, that's another one here shows the costs and everything else. And if you're sending out 50 or 200 postcards per month, and you get a 3% response rate from postcards at six leads in a month. So that'd be a total from just these numbers here of 34 leads generated per month by targeting these specific monthly, weekly or daily goals. And all the costs are associated there. And then you can talk plugin your percentage of your average conversion rate. So how many times if you make 10 proposals, and you close three of them, that's a 30% conversion rate, right? So you plug all those numbers in there and your plugin with your average profit per sale is whether that's average profit on the front end. Or what I like to do is calculate what my average profit of monthly rep, monthly profit will be for a client if I'm able to land them. And so you can play around with these numbers, but then what it does, it will actually project what your gross revenue per month will be. And then after your expenses, and this is what your net monthly revenue will be in your yearly net revenue, based upon those numbers, so you can go in here and really fine-tune what it is that figure out what your primary revenue goals are, what your desired revenue goals are, and then break it down into how many how much marketing do I need to do to be able to make this many presents proposed to get this many leads in per week to make this many proposals with this much of a conversion rate to be able to hit that target revenue goal, then you can adjust your marketing around that number to where you can almost guarantee that you're going to hit that provided that you do it consistently.

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How do you make sure that it gets done consistently? Stop doing it yourself. Right? That's the thing guys, I guarantee none of you guys are going to want to stay on top of doing sending out. I'm going to show you guys throughout the training how to do how to teach a VA how to do it. It's all completely brain dead simple to have, you can do some of the programs that I'm using for direct mail, you do it all from online. So it's just point and click a few clicks and boom, an email goes or a letter gets sent or a postcard gets sent all of that stuff. So you can train a VA to do it and that becomes the VA is the job, right? The VA does this on it could be a daily basis an hour per day or two hours per day or they could block it all in like on Monday work for five hours on one particular task. If that's the case, however, you want to break it down. But that way you know it gets done because what's going to happen with you is you're going to get tied up putting out fires or playing whack a mole which is what we all do as business owners and you're not going to prospect you'll allow the process. You'll put prospecting off because other more important things will come up, right? So that's why you want to delegate this as soon as you can. So that you know that it's getting done weekend and week out regardless of your input. Okay. So anyway, I know that were way longer than I want to do, guys, but I thought that was valuable. Any comments on that before we get into questions?

Adam: No, I mean, there's comments for me. Let's good stuff, but I don't see any questions right now. We got some good ones, though, that kind of touch on some of this stuff. So I guess it's about time to hop into questions. Anybody else? Any closing comments?

Good, anybody? All right. All right. Zoom in one more and we'll get into this.

What Is The Point Of Siloing The Category If It Is Redirected To The Main Target Page?

Okay, so the first question comes from looks like Justin he says, Hey, guys, support told me to ask this question here. Thanks. I was going over the Battle Plan training and I'm confused on the categories it was said we should do this permalink structure /%category%/%postname%/. That's not absolutely necessary. That's if you want to, you know after 2xyour agency is done, guys. In the next 12 weeks, the Battle Plan will be updated. That's going to be one of our to-do lists. So anyway, just kind of want to point that out. That's not absolutely necessary, you can do that it's not going to harm anything. But just to carry on that's not absolutely necessary. You can leave it at posts name if you'd like. It's perfectly fine to do that. Create main location pages to a silo, create a category with the same slug as Page Setup, 301 redirect to send the category page to the main target page. What's the point of creating the category if we're just wanting it to the page, because if you understand silo structure, then you're going to want to stack supporting keyword content articles, right? So posts, blog posts, that's how you build depth into a silo. Right? So you create a category and then you place every related keyword. Every time you do a supporting article, which will be published as a post when you're targeting a supporting related keyword, right? Then you're going to place that within that category. So you're adding depth to that category. Okay, that makes sense? And so all of the ways that the taxonomy structure is within WordPress is all of the link equity that flows through that category, especially when you have proper internal linking too but there's it also flows through the category structure, the relevancy does, so that you end up creating the content silos. So when the bots come in and crawl a particular contents a category, a content silo, then when it goes from one post to the next to the next to the nest with within that particular category, that silo, it will start to paint a picture, develop a picture of over what the overall theme of that particular category is, which ultimately creates buoyancy. It helps everything within that silo to rise in the SERPs if everything is done correctly. So that's why because of the category index page guys, for most websites, especially local businesses and such. The top of their silos will be their services that they provide either products or services, right. And so if they're creating a silo structure where they're posting articles about a particular service or about a particular product, and they're placing it in that category, it's not really necessary for a visitor, a user to go to the website and click on the category just to see all the blog posts within that particular category. So we 301 the category index page, which is like a blogroll page for all the posts within that category, over to the primary service page or product page on the website, because we kind of want to push all of that relevancy to that page on the site, that we're ultimately going to rank for that top-level keyword, which is also set up for conversions like lead generation or sales or whatever the conversion goal is. So that makes sense? So hopefully you understand what we're talking about there. But that's basic silo stuff. You know you don't have to if you want, for whatever reason you do have a category index page on your site to where people can click to go to a category and see all the posts within that specific category, then you don't have to 301 the category page to the actual page. Right? You don't have to you can leave it that way. I like to 301. But you don't have to. Does anybody want to comment on that?

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Hernan: I think that's great.

Should You NoIndex And NoFollow Categories In WordPress?

Bradley: Okay. He says, and what should and we should both know, index and nofollow follow categories? Or what's the current best practice for a local service type site? No. Well, see, that's the thing if you 301 your category, index page or category archive page over to your page, then you wouldn't want to no-index, nofollow it because there would be no need because even it's not going to index as a category index archive page because it's 301 to the primary service page. So it makes sense. So it doesn't matter. If you're going to not 301 it, then I still wouldn't noindex it or nofollow it, because there's no reason to do that. There is a reason at times to noindex tag pages. But I don't see the reason for noindexing category pages unless you had category archive pages that weren't 301. And you only had one post in that category. Because then you end up with a category archive page that, depending on your theme, could publish, show the whole post within that category. And now you've got what looks like duplicate content on your site. But most likely, you're not going to have any categories with just one post. And if you do, there's no reason to have a category archive page. You should just reopen it to your primary service page. Okay. So anyway, hopefully that was helpful.

Marco: I just want to point out that there's a really good video in YouTube, about this, the simple silo, and I can post it on the back and go look for it and post it but I really like to channel and go use the channel search function, and you can find the video.

Bradley: In fact, if you just go to, I'm just going to show so that maybe this will help other people too. First of all, go to our channel, Click the Search icon up here for search channel that will search just the videos on the channel or you can go to playlists and if you scroll down in here somewhere there should be a silo structure playlist. Somewhere in here, there's a silo structure playlist and it's got all the videos in there specifically about how to create silos and all that kind of stuff. But all you need to do is just clicking here and click silo. I think structure just silo brings it up.

Yeah, silo went to I'm sure. Simple silo structure setup, complex silo structure set up. Those are the two right there. Four years ago, they haven't changed a bit.

Marco: The theory doesn't change. That's perfect.

Bradley: That's right. All right, beautiful, next.

Is There A Negative Effect For PR On A Page With Two Different Anchor Text?

Okay, so Sean's up. He says, Is there a negative effect for PR on one particular page? When for user experience purposes, I use multiple HTML anchor links in the body to link to one other particular page. Okay, so is there a negative effect on page rank? If you link from within the content body of a page or post with multiple HTML links to the same target or destination URL with different anchor text phrases? Um, I don't think that's best practice. But Marco could probably do a much better job of explaining why that would be good or not good.

Marco: First of all, there's no such thing as negative PageRank. So that cannot be a negative effect for PageRank. They can only be diminishing PageRank where you splitting it up. If, you know adding two links on a page splits, whatever page rank, you have two ways. If you have four now you split it four ways. So you only get 25% through each link. Why would you do that if they're all going to one other particular page, you only need one link doesn't make sense to add all of those links. I don't even see it, why you would do it for user experience. And if you have to do it, if you have to do that, then what I always suggest, is find another way to code your links so that you don't divide your PageRank. And that's as far as I'm going to go with that in a free group.

Bradley: There you go.

How To Keyword Research For Non-English Languages?

Next question is all the major tools support the keyword research in English, but how to do the keyword research for other languages? an example I have a blog in Hindi for Indian readers, but I'm not sure how to do it for non-English languages. That's a really good question. I don't do anything but US-based projects. So I can't really answer that. But I know Marco and Hernan might be able to help.

Hernan: Um, yeah, so SEM Rush has a big database of different keywords. So even if it's not in the database, you can actually search Google Keyword Tool within SEM Rush in different, like search engines like different, you know, country to least. So you can actually go that route. So SEM Rush, I think it's one of the best and now, you know, it has allowed me to do keyword research in Spanish, and you know, other languages, I'm pretty sure that they have Hindi in their database. And yeah, that's how I would go ahead and do it. You know, it's a tool. It's one of the best tools when it comes to keyword research in other languages.

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Marco: Yeah, I would say SEM Rush probably has Hindi in its database because of how, how big it is. I'm not sure if my favorite tool of all time and you guys know what that is? It's a Power Suggest Pro. And you can actually geotarget. So Bradley, why don't you open that up and use the geotargeting function over to the right. Where you change countries.

Bradley: Oh God, okay. See I've never done it. So I've never changed countries but yeah, right there. Yeah. So you can set the country up, you know, reset Yahoo. He said, India, right. India. Yeah, India, okay. So I'm going to say reset or okay. India, okay, cool. And then I don't know.

Marco: And then Okay, and then you start searching. Did he specify what and see what it spits back like, I don't speak Hindi. So I can't give you any keywords that you would lookup. But I mean, try it out. But what is this now $57-$67 but it's literally nothing for For guys, it's there's gold in here. Yeah, but I'm saying is, there's money in this tool, you just have to need you just have to learn how to use it to find the money keywords in your niche. And you could target this is working bottom-up, right? You can target the long tail start targeting the long tail, and then like dead simple to start ranking for.

Bradley: So this is bringing back the keywords from like suggest from Google and YouTube in India, but it's still returning them in English though, right? That's what you're saying?

Hernan: Now probably because we put out we put a keyword in that.

Bradley: Oh, you got to put it in in Hindi, right? Yeah. Yeah. Let me see.

Marco: Let's do this live. Go Google Translate. And you know, see what the Hindi word for the keyword is the keyword and translate to a Hindi, English to you said Hindi. It looks like that's what he said.

Where to go? Oh, there it is right there. Okay, let me try that. See if it works. So that's for the keyword. It brought back a suggestion but it's got the English modifier. So,

Marco: so why don't you try the asterisk before the word space? Yeah, yeah, an asterisk after space. See if anything comes back that it brought back to and if that doesn't work, the last thing I'm thinking is trying the, I don't know what you call it where it's like the English side. Right. Spelling before it like KEVARD sub one.

Yeah, that's what I was thinking. Do you mean that version right there?

Yeah. Nothing like a like a live, it's nine coming up. Yeah, yeah.

It was worth a shot. Nothing beats a try but a fail, right? That's got that right.

Marco: Answer the Public. I'm like I'm checking all of the ones that are that I know maybe Google Suggest in your native language or I'm setting a goal such as Google Trends in handy. You could start that way, and maybe dig into those keywords and see what Google will suggest. But that would be what I would say.

Hernan: I just went through to SEM Rush, by the way, and they do have a database indeed. So they have a bunch of keywords there. So that's another option.

Bradley: Cool, thanks, Hernan. All right.

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Can You Get The Benefits Of A Site's Ranking And Leads If You Simply 301 Redirect It?

The next one is from Dan. He says, I have a site where the owner retired, but it is still ranked and giving leads, can I simply 301 redirect all ranking pages to another site? Or how would you handle a situation where I can still take advantage of the traffic, you can throw on it? But the problem is, it's if you have another site in the same area that's optimized similarly in that kind of stuff, then you can throw on it and it may very well the one target URL may very well end up replacing in the SERPs where the exit where the current site is ranked. But it's you know, it's it's unlikely unless you already have some like, you can't just like build a brand new site three, I want it to that and expect it to rank is it's not likely to happen. You'll see some usually significant dancing and all that I'm not saying it can't be done. It can be but you know, One of the other things that you could do would be it so that you don't lose or do any dancing, or lose positioning would be to iframe in your new website page into the existing pages so that that's what comes up at the top above the fold. That's something that you can do that way, you're still taking advantage of the existing positioning of the existing site, but you can throw one it, that's something you can do. But again, you'd probably want to have another site built that was similarly optimized, you know, similar structure and all that kind of stuff so that you're not pointing from a site that is doing well to another site that's not optimized. Well, where you end up will you'll lose that positioning, you're still likely going to see some dancing anyways, Marco would say you?

Marco: Yeah, it's gonna dance. I mean, I don't know what it is that he's trying to accomplish. I understand that he wants to take advantage of the traffic. The 301 redirects will work but as you said, you will have to change the pages and have a similar structure on the 301 destinations so that you could get the most effective. It's still going to dance. But it'll probably come back, especially if you put that SEO shield around your new project.

Bradley: Don't they have? Now they have I didn't even really like to use them. But don't they have those rank, like plugins where you can overlay another page on top of a page. I know that's technically cloaking or something it's not. It's frowned upon by Google. But I know there are plugins that you can overlay one page on top of another page so that you could display a different page on top of what's already ranking. The other way to do it would be to just like I said, embed you were a different web page into the page that's already ranking, make that the top above the fold everything else to where when a user lands on that page, they'll still likely and you know, they'll still see the page that you want them to see, but it's not actually cloaking. What do you think about that one?

Marco: Well, you can actually We have a responsive iframe to take the whole page. But again, that's cloaking. What, however, you call it, it's cloaking. You get caught doing that you're gonna get deindex. So all that work that you did, you're gonna lose it.

Bradley: Yeah, that's true. That's why I never liked using these WordPress plugins that do that, but that might be one there.

Marco: Yeah, I don't even like talking about it. Because people can get into a whole lot of trouble. Then they come back and say, well, you told me to do it. No, the fuck I didn't.

Bradley: Yeah, no. I said specifically, I don't like to do it. I'd rather use the iframe model. But yeah, you could do that. I'm not telling you to do that though. Be careful because yeah, you can get in trouble for that. You're psyching me deindex.

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What Has Been The Most Effective Method In Getting Clients To Chase After You?

Okay, uh, let's see. This is a great question. from Matt. He says what has been the most effective method and getting clients to chase after you? Specialization. So niche specialization is number one that's been the most effective for me. And consistent follow up. Those are the two. That's it, period. I mean, if there are two things I can tell you. Well, number one you have to prospect have a, you know, a prospecting system in place that is providing a steady stream of leads, right? But then once you've engaged with that lead how do you get them to follow up with number one is if you have an if your agents, a boutique agency or a very like a niche-specific where you cater all everything to that one type of business that tends to get people to pay more attention to your pitch than it does to others. Also consistent follow-up and again, we're going to talk about that. The vast majority of the sales are made through the follow up. So you know, you have to get through a bunch of noise to get to a yes. And that's going to be you know, if you want and do it like in other words, if you pitch a prospect one time and you and they say no and you leave it and you never contact them again, then you're going to have a really hard time ever really growing your business, the best thing to do is once you pitch to prospect, they say No, that's okay just means not yet, right? No just means not yet. So if you put them on some sort of follow up campaign, which again can be automated, or it can be delegated to an outsourcer depending on you know, a virtual assistant or an in house employee, to make sure that the follow up gets done. It might be different for depending on what kind of clients it is, you know, you might just want to reach out every three months, you might want to be more aggressive and once a month, contact them again, various methods, direct mail, email, voicemail drops, you could call them, there's a number of things that you could do. But you know, typically follow up is where you're going to because it's crazy, but especially if you have an aggressive remarketing setup. Once they've engaged with you, they're going to start seeing your brand everywhere anyway. Right. And then if you follow up with them, outreach to them once every three months or whatever time schedule what you want. Send them a direct piece of direct mail, lumpy mail, a postcard, hit them with direct ringless voicemail things like that once every month or six weeks or every three months, whatever schedule you want, but you just remind them besides what they're seeing from the remarketing ads everywhere, you remind them hey, I'm still interested if things have changed for you yet, give me a call. You know, that kind of stuff. That's where you're going to start seeing it guys, but too many people give up after one No. And that's the biggest problem. I see.

Marco: My top I'm seeing this differently. I'm reading this differently. How you get people to chase you is by providing massive results that just blow people away so that they have no choice but to brag about you. They tell their friends about you they go to their dinner meetings at the business meeting. And they're talking about you and people are seeing it. This is how you get people to chase you, instead of you having to go out there and takes you it's called POFU what we talked about all the time, you're at the position of fuck you so that people are coming to you instead of you having to go to them. And then you're picking and choosing who it is that you work with. Interestingly enough, just yesterday, we had our mini mastermind meeting. And we have one person that's actually there that is picking and choosing. We have another one that it's just getting massive results and the name gets around your neck. Once you start doing that you're if you're the person in wherever it is, and I happen to know that matters in Arizona, you become the man in Arizona, and you provide massive results for whoever your client is. They're going to brag about all of the shit that you I got this fantastic guy who's just doing all of this for me, and people will come to you, you'll get referrals you get tons. As a matter of fact they'll referrals. If you want the You have your client, your current clients coming to you and saying, hey, you mind if I have a buddy? Who does this? Would you mind helping him? And it's like, he's he already talked to his buddy, they already know you see? The sale is already done. They've done the clothes for you. All you have to go in and it's just go talk to the person and say, Okay, yeah, make the deposit, and we'll get started. On terms. Yeah, that's how you get people chasing after you, instead of you having to chase after them.

Hernan: Yeah. I'm going to add real quick add, you know, how you sign up for some programs or some stuff that they'll teach you how to how to grow your agency, whatever. And they're like, what a one-trick pony, right? And if that doesn't work, the rest of the program doesn't work. And that's one of the things that I'm really excited about is that each of us have our own approach to stop, right. I don't want to get through a bunch of notes to get a yes Bradley does and he's a machine and I totally respect him because of that, but I'm more like, okay, I want to create a whole lot of like goodwill in the marketplace so that people will search for me and I kind of share that a little bit on the personal branding that I talked about on POFU Live 2019 and that is something that I was definitely looking forward to sharing with you guys. How you can position yourself as an authority in your niche, in your marketplace. I totally agree that you need to niche down but then how do you get you to know, how do you get yourself known. So that is one of the things that I want to share with you guys but it's basically going out like this, you need to be consistent in putting out good content and putting out like massive amounts of value so that when people reach out to you, I don't want to reach out to anyone that reached out to me so when people reach out to you, then you have the position to say hey yeah, let's talk and let's work together or no. Listen, you know, this is not going to be a good fit and whatnot. I was like literally talking to two a potential customer yesterday but I just had to not go for it because you know, it wasn't a good fit. So that gives you that leverage and whatnot. And it comes, you know, it all comes down to leveraging the personal branding and a couple of strategies that I want to share with you guys. So this is a great question. And I think that the fact that you have like three or four or even five, like different approaches to client generation, you can pick and choose the one that it's right up your alley, right. The one that resonates with you, and the one that you want to go out like, do you want to brute force the marketplace? Go ahead and do it, here's the blueprint of how to do it. Do you want to do it in a way that it's cool and you know, you know, you don't have to talk to anyone to follow here's the blueprint, go do it, you know, so I think that's pretty. That's pretty cool. And that's how you know working with me to have this so

Adam: all right. And last but not least, I'm going to put my two cents in on this and say it's a good combo to have all of these because like Hernan I know what he's capable of. Not only have I worked with him, but I've seen the results he's done. And talking about providing value for people, you've provided massive value for me. So when I hop off a call with an agency owner who has 50 to 60 clients, and he's looking for someone for PPC strategy and work, who do you think I recommended? Did I go out and look at Upwork? But now, I can send the email to Hernan said, Hey, here's the deal. This guy seems like he could use your help. Are you interested in or not said, Yeah, I'll check it out. You know, and that extends, I've done that in the mastermind as well. I know that there are people in there who have certain specialties, and this is not just a pitch for the mastermind, but, you know, it's about providing results and sharing those and under, you know, so people understand what your value is, and then, you know, that becomes part of your referral network.

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Bradley: Absolutely. And just to clarify, yeah, I agree that when I say to get through a bunch of noise to get to a, yes, I mean, if you have people like the best way to prospect, is to have inbound marketing is I totally agree 100% with what Hernan said because that's when people see you out. When you're starting out, you might have to do out, you're likely going to have to do outbound prospecting. In order to get some, some revenue in the door, some clients in the door generate some revenue. But the idea is to build that presence, that brand so that people start to seek you out. And you can do that a number of ways in niche-specific or industry-specific so that you become a big fish in a small pond, providing extraordinary value, which what Marco said that whether it's in a particular industry, or if you get referrals from just other businesses because you provide massive value to a client and it's referred you Whatever the case, those are all great ideas, those are all great ways to have clients come to chase you and all that kind of stuff. But what I was saying What I meant was and I might not have been clear about it was you're not going to close 100% of your proposals, even on a referral basis, most of you guys are including my partners, I'm sure when you get a referral. It's all Almost a done deal, it's almost a closed deal, usually just have to agree upon terms, as we had already said, but sometimes you can't reach an agreement on terms and if that's the case, don't give up on that lead because that leads still there, that prospect you've already had a communication built some sort of rapport with them you just want it the timing might not be right for them for you for whatever proposal you sent them whatever offer you sent them.

So you have two options, there are three options that let it go entirely, which would be a complete waste of time. Change your pricing structure or the terms which you would say so in other words, you know, kind of lower your standards for what you expect, which I don't recommend anybody to or number three, put them on just a follow-up schedule to where you touch them you know when I say touch them, meaning you contact them in some way, shape or form on a regular basis, every so often to remind them that you're there until they're ready because of time and circumstance change changes almost everybody's mind.

So anyway, we're almost out of the time we'll try to run through one or two more really quickly, guys, sorry, we didn't get time for everybody. But it is what it is.

How Are You Handling The Changes That Google Made With The January Update?

So the next one is from no marketing says how do you handle the changes that G made after January update to Google mega January update? Anybody?

Marco: I heard there was a core update.

Bradley: I heard there was too, I'm being asked. No, because fortunately, we haven't seen you know, a lot of times I don't even know updates occur except for the incessant chatter online, or when people post in the group about Hey, you guys experiencing and I'm only saying that because fortunately, we've been. The methods that we've been implementing developing for years now have been specifically for strengthening the entity for the Semantic Web, hence our name Semantic Mastery, and it seems like every time we experience or we go through one of these updates that we are that are revealed to us by somebody like you on our Hump Day Hangouts. We haven't been affected negatively. In fact, a lot of times we are experiencing a positive effect. And, in fact, in our mastermind, community, there have been several people that have talked about that have posted results showing the positive effects that their sites have seen since the January update that you speak of, so we haven't done it. So the next part of this question, which will probably answer my local service site dropped to the second page and there's less real estate for organic listings do what organic listings do I need to change anything or just follow the battle plan? Strengthen the entity. I want to hear Marco's opinion on this is probably all we're gonna have time for. But if that's the number one most important thing you can do right now is to strengthen the entity. What do you agree Marco?

Marco: Totally, totally. It's the SEO shield. We call it the SEO shield for a reason. It's set up the way it is, for a reason. We're after basic web principle, we're not after hacks or things that may well, it may it could change tomorrow. But then again, we could all die tomorrow. So we don't know. What we have right now has been working for about five years, some even longer. For example, Syndication Academy. And just everything that we do is just based on web principles that even Google has to observe because their foundation is what we're after. That's where we are. That's what we target. That's where we play. That's our playground. And so until they do a monumental shift in their algorithms, and in their math, our methods are going to work period.

Bradley: Beautiful.

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Is It Okay To Add Another Page When You Mirror The Gsite To The Money Site?

Alright, last question. First is a comment from Fitz and in order to answer fits his question Which is next. And then we're going to wrap it up, guys. If it says Good day, gents, thank you, Marco, for the amazing charity, you have started to help kids and by helping them help their families to have a pathway to a better life. Thank you also for the charity series of webinars, they're very, very helpful. So that one's for you, Marco. Fits then asks the question for today for me is when you were mirroring the G site to money site, is it okay to add other pages that are not on the money site? I like to embed my videos from YouTube, Twitter, and Facebook but not money site. Well, you can't embed Facebook that I'm aware of. Maybe I'm wrong. But as far as I know, you can't embed it but not the money site only on a page on my G site. Is that okay? I don't know what Marco's answer is going to be on this but I do it. I mirror the relevant pages into the G site. But then, if they're supporting content that can help to add relevancy to that page, like a YouTube video, for example, then I would add that in there. I might add, you know, I might iframe in a press release, for example, that is particularly relevant to that particular page, for example, something like that. I do it but I don't know what the actual professionals' opinion is on this. Let's say you, Marco?

Marco: In Dadea's case study, he embedded the corresponding money site page in the G site. And it's working. You guys have seen how it's working from what he's saying in the mastermind. So by all means, and if it's relevant if it's part of the entity, why would you not? The beautiful thing about what we do is a sense it's ours, we can do anything we want with our entity, it's part of who we are as part of what we are on the web. So anything that reinforces that can only help, especially when you're doing it through iframe.

Bradley: Yeah, and there are some interesting things you can do there, guys. I'm just going to mention one and it's five o'clock and we're going to wrap it up. But you know, for example, you could take your category RSS feed, for example, for it from your website, your money site, and convert that into a feed burner feed, and then use the buzz boost, which will create an HTML version of your RSS feed that then you could embed that into the G site on that page within that particular you know, that corresponding mirrored page for that category. That makes sense. So now you've got not only the embedded web page, but you also have the feed with the category with all the posts within that particular category, dynamically updating that page, if that makes sense. Because every time you post something new within that category will update that feed, which is an HTML version of the feed burner feed embedded in the G site, which is another Google property. So it's another iframe stack within Google. I mean, there's you can do that with tag feeds, tag RSS feeds, category feeds. It's really crazy, which you can there's a lot of stuff you can do with it. So

okay, uh, that's about it. Anything else guys?

Adam: Yeah, just real quick one. We were talking about at the beginning if you'd like to double your agency and by that we mean doubling your revenue without doubling your time involvement at over two, As Hump Day hangout watchers, we've got a special deal going but it's only going to last for a few days. So, find out more hop in getting started there, whether you're a consultant, agency owner, digital marketing, SEO, whatever it is, if you have clients, this is the place you want to be.

Awesome. Thanks, everybody. See you guys.

Bye, everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 270

By April

Click on the video above to watch Episode 270 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at



Adam: Hey, we are live now. Welcome everybody to Hump Day Hangouts Episode 270. Today is the 15th of January. We're over what halfway through the month. So halfway through the first month of the year, and we are rocking on with Hump Day Hangouts. And wouldn't you know it my mom is calling me right as I get started? Alright, and this is where I'm going to put it face down over there. So we're going to keep rolling with this instead of hopping on a phone call with mom. But let's instead of speaking to her say hi to everybody and see what's going on. So, Bradley, you're up top on my screen. How are you doing today?

Bradley: I'm well, man.

Adam: Use three adjectives to describe how you're doing today.

Bradley: Well, things are good. I've got several things popping in my real estate business right now, which is kind of exciting. And we got 2xyouragency or double your agency coming up next week starting that and that's been fun kind of preparing for that. So I got a lot of cool things to share.

Adam: Good deal. All right. Hernan? How about you? You're jumping up and down. So hopefully things are going well.

Hernan: Yeah, yeah, definitely. Yeah. doing real good. It's good to be here. Dude, your mom doesn't know that we do have the Hangout every Wednesday at 3pm Eastern?

Adam: you know, she could have been calling to be like Adam, you know, have a great Hump Day Hangout. You're going to be great. You're all right.

Hernan: We've been doing this for the past five years to come on. Now. I really, I'm really excited about what's coming. I'm really excited about the launch of 2xyouragency, this is going to be awesome. We have some really good stuff planned for everyone that wants to learn how to increase their revenue, get more agency clients. So if you own a digital agency, stay tuned, because this is going to be awesome. As usual, we will try to disrupt the industry. So we're going to so this is not going to be any different. So it's going to be awesome. Stay tuned. It's launching soon.

Adam: Yeah, you know, I think something to that. Someone of the POFU Live attendees said to us, or rather, he wrote it I believe is on Hump Day Hangouts. But I like this one. I'm going to run with it. He said We're the unicorns of Internet Marketing. So there you go. That's that needs to be plastered all over me.

Hernan: Give me a little unicorn put at the top of Hump Day hangouts at the camel to the unicorn.

Adam: The camel corn. So, okay, before we go totally off the deep end, Marco, how are you doing today? What's up, man?

Marco: I'm doing good. If I can just take some dissolute a little bit of time, and I gotta pull that up. Because I got to share this with people. The charity is doing really well by the donation drive. But what we've come up with is just a way for people to benefit from donating to the charity. And lo and behold, I can't find it. But I mean, we have a whole list of things that we're giving away. As a matter of fact ,you and Hernan each donated up to half-hour slots right? For one person and I'm not going to share my screen but I know Bradley donated an hour I donated two hours of my time so what two people are going to get an hour with me then Rob donated an hour, not only that, we're going to tack teach someone for an hour.

Rob and I get them going in in the right direction as far as their online presence and everything that they're doing is concerned. Jeffrey Smith donated an hour. Steven Kang from the Facebook group the SEO signals lab he donated, he's going to take you through whether the potential ROI for whatever it is that whatever market you're in. So he says nobody else has what he does. So whatever that is, Kang is a beast. And we have that.

We're giving away drive stacks, we're giving away SEO shield, Syndication Academy. And so if you haven't donated, right, for whatever reason, now would be a perfect time to donate. So you can catch the next webinar, which is the giveaway webinar. And I keep talking to people. Oh, before I forget Jeremy from Press Advantage donated, three done for you press releases, so three people are each going to get a done for you press release. So you can see what this is all about, in case you're curious. Or if you use them, whatever. And this is, this is randomized, we already have it, where it's going to be randomized. Once you win a prize, you're no longer available for any other prize. So that as many people as possible can benefit from all this. And I'm leaving a whole lot. I mean, we have a list and I wasn't able to find the page. But just so everyone knows. I mean it's just a whole bunch of just great information. A whole bunch of things that I'm sharing that I wouldn't share otherwise and since people have donated to my favorite charity it's my way of giving back and then on top of it, as if that weren't enough as if giving your life like the key the keys to the kingdom but for me we were putting a cherry on top by giving you even more so there. I just want to get that in guys. Go donate I'll drop the donation page if that's good enough to get you going. I don't know what it is.

Adam: that's awesome. Yeah, I know is a great result over the holidays you can leading up to it and as Marco said, I'm not gonna go on and on about this but you're definitely helping out a good cause. And hey, at the same time you get to help yourself so it's win-win. Chris How you doing man?

Chris: Doing good. Just packing stuff. leaving tomorrow alone. So super excited.

Adam: Where are you going?

Chris: To the very number one to the tallest mountain of Austria and on that and on the backside. So no internet, no nothing. And yeah, I'm super happy about it. I'm part-time that I take some time off digital detox, how they call it. So yeah, super happy.

Adam: Alright, well sounds good. We just got a few things we need to run through before we get into questions here. And speaking of questions, if you're just joining us for the first time, thank you so much for being here. This is the place to be every Wednesday at 4pm. Eastern, you can ask your questions. I do have to say if you're asking questions, we try to keep them pretty short and succinct. If you ask a really tough question or a lot of questions in a series, we can't get to them. We might have to skip it if we have time. Maybe we can come back but we always tell people to limit it to one question and then if you're attending live you know you can come back and ask more you know, after that, we just want to make sure that everyone gets a chance. I know today we had at least one really in-depth kind of multi-part question come up. So wanted to say you know that we're going to be able to answer what we can but some of that stuff goes into way more detail than we would even have the time to answer here. So make sure you guys keep it as short as you can. But we do appreciate all the questions.

And like Hernan said, I want to touch base on this again, because next week, we're going to be doing something a little bit differently next Wednesday just for the intro. Next week 2xagency is going to be kicking off. So as Bradley said, Hernan said we're excited about it. But we're going to be talking a little bit more about that again, explaining you know, exactly what you can expect from that. And then there's definitely definitely a very special chance for people who are subscribers who attend Hump Day Hangouts at finding out more about that, but Hernan you mentioned it real quick, but do you want to tell people a bit more, you know, just kind of who this is for and what we're intending to go with this?

Hernan: Yeah. 100% So, um, so we're really excited about it. And the reason why is because, for the past couple of years, most of our audience has been mostly digital agency owners in one capacity or another. Maybe you have a couple of clients, maybe you have two to three clients, and you want to take it to five to 10 clients. Or maybe you're dealing with a whole team, you're going, you know, you're going out hard and have like 20 clients and the team of VAs and whatnot. And whatever that is right now, in order for you to take it to the next level, you need to learn new skill sets, maybe it is to prospect a little bit better that is to always have your pipeline full of new leads that want to talk to you that want to hire you. Or maybe it is delegating a little bit better, right? You cannot do it all on your own. So just imagine if you were from five clients to 15 clients in a week, there's a high chance that you will potentially go crazy. So how do you solve that? Right?

So basically, we sat down and we asked the audience, what they wanted. And one of the main things was I need more clients, I want to get more clients, I want to get more productive, I want to double my revenue. So that's where Double Your Agency Come come to play. So it's going to be a really in-depth program where we're going to take people that have a couple of clients again and want to, you know, get those 5-10 clients that they want, or maybe they want to completely revamp their business. I'm going to be showing you how to do it through paid advertising, SEO, PPC on Google, Facebook ads and whatnot. We're going to be teaching you stuff that you can deploy for your current clients and you can charge more money. Last but not least, how could how to actually build your team, delegate and set up processes and whatnot. Remember guys that we have like 20 plus VA right now working for MGYB. So we kind of know our stuff when it comes to generating process. Hiring those VA is where hot VA is working with us for the past five years, growing your personal brand so it's all going to be there. It's gonna be pretty awesome. And yeah, really excited to get that going.

Adam: Sounds good. Definitely. We will have more coming out on that. If you haven't and you're watching live you can sign up, put the link down below to get an early notification that that will definitely pay off. I highly suggest you do that. And also wanted to mention that if you have not gotten MGYB emails, you should head over to MGYB sign up, we got some really cool things that you can get for free if you're not quite ready to take advantage of all the great done for you services over there. But right now there is a sale going on only for MGYB subscribers 25% off all link building and embeds, which is awesome. I think we've already had, I don't know, 10 or 15 people already taking advantage of that today. So you get 25% off a little bit of flash sale celebrating the beginning of the year helping people out with their projects. So I'll pop that info onto the page here. And you can go and grab that stuff. So with that said, Did we get anything else before we get into questions, guys?

Marco: Yeah, well, one more anyone donating will have access to all of the past webinars and last year's webinar. So even if you think about that, you're only going to catch the last webinar that's not so you're going to catch all of them for just a simple donation. And as I said before, I'm not asking for any amount said before your heart is going to dictate whether you donate and your wallet is, of course, going to say how much you can donate. So I don't want to put anyone out. Just do what you can.

Adam: Sounds good. Alright guys, let's do it.

Bradley: Sweet. Alright, let me figure out where I'm supposed to be here. Okay, I think you're seeing my screen correct?

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Adam: Yep.

Do You Allow Pingbacks From IFTTT Network Sites To Your Money Site?

All right. Uh, looks like we're going to start with that's Keith Goodwin under that super spawn article. Do you recommend What's up? Keith has been a long time and he says do you recommend to allow pingbacks from IFTTT network sites on main sites? What is your take on pingbacks in general, I think that's like 2008 technology. I don't know that those have been benefited. So in any way, shape or form for many years, so I've always disabled that stuff. I've always blocked up, you know, just that's just standard operating procedure when a site is deployed, I just disable comments altogether. So that includes pingbacks, and all that trackbacks and all that crap, too. Does anybody have any reason why they would suggest ever using any of those?

Marco: I have nothing recent for that, man. I stopped doing that. So here's the thing. I'm not saying that they don't work or that they do work. They did have their place. But we moved on to something else, right? It could be that people coming in and interacting with the website, and getting all of that activity will have a signal for Google a positive signal. But since that's something that I've tested, I would only have been able to theorize about it. The other stuff that we do just worked so well, that we haven't needed to go in and check whether pingbacks still have their place in SEO.

Bradley: Yeah. I think you a long time ago, I'm sure there was some SEO benefit to it but I haven't used them since God I want to say probably 2010 or 12 or probably 2012 somewhere around there is when I just always started disabled and all that stuff so and I have never looked back. I don't think they're helpful at all Keith but you know, maybe somebody someway has found a way to manipulate them. There's such an old kind of feature with WordPress that you know, I'm sure if there was some sort of super cool hack it would have been exploited to the point where it was terminated anyway, you know, so

Hernan: Yeah, it's been there forever. Like since the beginning of WordPress, I would say. Mostly because if you would leave a comment or if you would, leave a link on that will ping back the post if it was for press and whatnot. So and then you will have a lot of pingback spam as well. I remember like going through and deleting a bunch of them. So yeah, I haven't used them,

Bradley: which is part of the reason I eliminated them entirely was because of that I got tired after to go in and clean out pingbacks and trackbacks spam, you know, and that kind of stuff. So

How Do You Display 5-Star Reviews In Google Search Engine Results Page?

wraps up, he says, Hey, gang, how do you get the five stars that show up in some Google searches? That seems to be random. I've never been able to accomplish this. It's with structured data that would be what they call review, review schema. And so you can do that by marking up like product reviews, it could be customer reviews, you know, so basically, like user reviews, that kind of stuff. But that's all accomplished through structured data that has to be added to the web page correctly and invalidated before Google and it does. There's no guarantee that Google will pick it up and display them. But it's that's how you put it your site in a position to have the reviews stars show Marco. Are there any secret tips for that?

Marco: I really don't have anything. It's in the schema. Right? And sometimes they appear, sometimes they don't. Google came out not too long ago, advising against because they see this as just being self-promotional. And that's not the intent, not to say that it does or doesn't work and sometimes, what Google says not to do works really well so you keep on doing it. So this is just totally the structured data on the website. There's a way for you to get the stars in there. It's not something that I bother with.

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Bradley: Yeah, agreed. I mean, I bother with structured data. Don't get me wrong, but I don't you know, there are some plugins and things like that some third-party services that you can use that will import like, for example, I can't remember the name of the plugin suite now but they have a Yelp plugin, a Google My Business plugin and a Facebook plugin. So it's essentially a plugin for WordPress sites that will import it connects via API to Google Maps, Facebook and Yelp. And so what happens is, it will pull in for that particular business location, the different reviews that are published on each one of those sites. And so you can buy each plugin individually or buy them all together as a suite. And what happens is that that actually imports the code. It's like an iframe, I guess iframes in the code from those review sites so that it's essentially not you pasting your own structured data into the site, which will show reviews, which is what Marco was talking about because Google thinks, you know, Google knows people can spam that, but it's actually pulling in publicly posted reviews on other reviews sites and that's a good way to do it. And I've actually been able to accomplish that using the Google My Business one for what I've got a roofing client that we weren't able to ever get reviews stars to show for his site, yet, he had hundreds and hundreds of Google reviews. And I mean, across all the different platforms, he had hundreds of reviews on each platform, but we could never get the review stars to show and then I added the plugin, as you know, as a premium plugin, but I added the plugin to put in the Google My Business reviews. And we just put embed the widget in the sidebar of this site so that it was constantly being updated with new reviews. And that actually triggered the review stars to start showing for the site. So there I know there are other ways to do it besides just adding your own structured data. But you know, typically that's how you would do it. It just adds structured data.

What Are The Reasons Why Google Remove Multiple GMB Sites With Legit Home Addresses Of People Working In The Company?

Okay. Another one is from Ralph says one of my clients had six of his GMB sites removed by Google they were his were home addresses of people that worked at his company. Why would Google do that and when PO boxes without using PO Box and the address be the best thing to get ranked in eight other suburbs?

Uh, that's a good question that I mean it's I'm curious Ralph is to we're all six suspended at the exact same time or they suspended at different times there's a ton of questions I have for you regarding that because for example if they were if I'm assuming it's the service area business right because wouldn't you wouldn't have other GMB you know other GMB profiles for storefront businesses, right because that wouldn't make sense then that would be like six separate locations and that's not the way that you know it wouldn't work. So I'm assuming as a service area business and that you hid, or didn't pop chose not to publish the actual physical location of the business because it's a service area business. And if that's the case, then I can't imagine how it would have been suspended unless it was something that you know, you were editing the GMB after it had been verified. I don't know that that's still an issue. But I know, many months ago, there was this kind of a threshold that no one really knows what that threshold was. But, uh, you know, once you cross that threshold with a number of edits of your GMB profile that it could trigger an automatic suspension. I know because I experienced it with one of my clients. It's 100% valid business and has been been a valid location for many years and it got suspended.

And again, it was an automatic suspension just from making a change to the GMB listing and all I did was publish the GMB website, believe it or not, for some reason he had a GMB website. It wasn't published. I click the Publish button and it suspended it. So my point is, there's a number of things that may have triggered that. My question is like I said, we're all six suspended at the exact same time because if so then there had to be some identifiable footprint that connected those sites together other than through the brand, but that also triggered them as being identified as spam. And also, again, I don't know if that was an algorithmic or it was a manual suspension. They don't give you that much information so it's kind of hard to determine. Marco, do you have any comments on that?

Marco: I would just have to guess I had one suspended. And in fact, if it's the land solutions network, companion, GMB really, and nothing Yeah, I mean that you know, the entity was tight. The entity was really good. And we did nothing to it. That is that that's the whole thing we had not gone in there in about a month. And then all of a sudden, while I can't remember how long exactly but all of a sudden it gets hit and gets suspended.

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So that's definitely algorithmic, if you're not in the triggering anything, then it was just a random ID or I don't like this for whatever reason in the code, and it got hit. Yeah. I'm curious to know, what was being done to them. In those eight GMBs that they would get off, they would all get hit at the same time or did they not get hit at the same time, but separately, and since this is all in people's homes, what I would suggest is that each one of these people, you get them to call Google and get them to try to get that suspension lifted, go through the process of getting lifted because in a home business is a legitimate way to get a GMB.

Bradley: Yeah, the only thing would be difficult to I mean, unless you know, because sometimes depending on you can contact Google My Business support and try to request reinstatement. It depends on sometimes they're going to require you to jump through a bunch of hoops sometimes. So for example, let me make an example here. The one that I was talking about was for an outdoor Pest Control client of mine.

One main GMB that's been in he's a valid location. He's been in business for many years, never had any issues whatsoever and then it got suspended. And again, all I did was click the Publish button on his GMB website because for whatever reason, it was never published and I don't know why. But anyway, uh, so I submitted as a manager to the GMB right so my account is attached as a manager to the GMB and so I submitted the GMB reinstatement request and it was a two to three-week backlog at the time and it ended up taking like four weeks before I got the rejection email saying that they had rejected it because it didn't meet quality guidelines, which was total bullshit. So and that was it that was the vague rejection response that I got so I emailed to that I mean, you know, replied to that rejection email with like, Can you give me some explanation as to why?

Doesn't mean quality guidelines this has been a valid business has been serving local customers for you know set the past seven years or however long they've been in business or whatever it was that I said. And you know anyways long story short, it just was ignored that went into oblivion somewhere that that request for more information as to why it was suspended or didn't meet quality guidelines. So anyway, I ended up contacting the owner who was listed his primary Gmail account was listed as the owner, the primary owner for the GMB. So I contacted him and told him like I was ready to say Okay, look, we're just going to have to start another GMB from scratch which would have sucked because this was his main location I put a lot of work into over the years. But he said was there anything that I can do and I said, Well if you want to attempt I'll give you a quick tutorial video showing you where to go and how to do it and what to say but if you want to attempt as the primary owner account to request reinstatement do so you know like I'm let's give that a shot before I try starting with a brand new GMB all over again. And he agreed. So within about I think, I think it was less than 10 days. He had the next day he submitted the request based upon my instructions. And I think it was less than 10 days and we got the notification. Well, he forwarded it to me saying that it had been reinstated. So the reason I tell you all of that is because if you have different GMBs, it depends on how you have them all together. Do you have one owner? like, are they all under one GMB account? Are they all under separate GMB accounts? How are they connected? Do you have a common manager through all of them? If they have individual separate primary owners, then the primary owner I guess could go in and potentially try to request a reinstatement.

You know, that would be difficult to do if each location like if it's all part of one brand, you just got to be really careful. There are a couple of things that you could try to try to get reinstated as well. Before starting all over. My point, because if their home addresses as Marco said, you know, you could potentially verify it, even if they required you to do like, you know, take photos of the office space and things like that, because you're allowed to have a home office, right, you're allowed to run a business from home. Even if it's a service area business and you're hiding your physical address, you just have to prove that there's like a business being operated at that location. But again, it would be a lot of the times they want to see like, you know, corporate logos, and they want to see, you know, mail being sent, that I've had to do that in the past with another client, Mario's cab service where we had to have a utility bill that had the company name on it with the new address on it because we were changing locations in order to re-verify a listing. So I mean, there's just a number of things that they could require you to do. I would try to go that route before starting new ones if possible.

But you know, as a last resort, if they were suspended, you could always try it again. PO boxes are a good alternative. If somebody's house is hands down the best way to go first if you have access to somebody that will receive a postcard for you at the residence that is hands down the best way to go in my opinion. But if you can't do that then my opinion the next best is the PO Box method. Remember you do not put PO box in the address field when you're trying to register it will automatically reject it you have to use the street address option which means you go down to the post office you rent the PO box and you tell them you want to use the street address option and they have to fill out a separate form it doesn't cost anything additionally, but then you get to use the street address of the post office itself and then you get a box number so it but if you don't put box you just put the number sign and then whatever the box number is so like 123 Main Street number 212 right.

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Any town whatever that would be the address that you use, and that still works. It's not doesn't work 100% of the time but I would say probably you know 80% greater it does. So those are good questions. All right.

Should You Create A New Website For Keywords That Have A Large Potential Audience Or Would You Rather Include To An Existing Brand?

CJ, I guess is what I'm going to call you. He's got a lot of setups here for a question. I'm not going to read through all this, guys, anybody watching this can read through the questions if you'd like, I'm just going to get cut right to the chase, which is how would you approach making this decision? What matters and what doesn't? What are the pros and cons of each approach? And so essentially, he's asking, he's got a brand site, that he wants to utilize some of the other content and, you know, content assets that he has out there and he was considering creating separate, like satellite feeder sites to use to kind of push traffic from those sites into his main entity, but they're all tied together. So I'm going to give you a very brief answer and then let Marco expand on this a lot more because he's our entity guru. But I would say no, keep all of those feeder sites essentially within the same brand, so either if you want separate websites for each one of them, because you want a different design, you know, and that kind of stuff, different functionality for each one of those sites, that's perfectly fine. I would use subdomains of the primary asset, the primary entity, the primary website, I would use sub-domains if you want separate websites. But that way, they're all still tied to the brand. They're physically connected to the brand through the domain, right. And then I would still make sure that you brand consistently brand all of those so that you're not in big, ambiguous aging the entity, that's number one, but if you're not worried about different design options and functionality for each one of those types of sites, then you could you should and I, Marco mentioned this prior to starting the webinar, but I totally agree you should keep them as inner pages, you will get more benefit. By building out even you could even build silo structures for those types of content types with the site and use it that way, you get more SEO benefit using inner pages than you do from subdomains, but subdomains will give you some additional options that you wouldn't be able to use with inner pages. So either one of those is going to be the better approach than trying to build separate websites. And Marco can talk more about how you utilize MGYB to help, you know, help with a lot of this fulfillment and to get the most results that you can from this sort of structure.

Marco: Yeah, what I'm thinking about is, we clone the money site, right. And so if he's got these different parts of the company sections of the company, however, it is that it's going to be structured, I definitely go with inner pages with companion inner pages on the Gsite and drives tech targeting those keyword sets. So he wants more SERP real estate, right? But I would argue that what you actually want to go further up for your top-level keyword, right, the market level keyword because what we have seen from that approach is that when you start targeting that market-level keyword is it brings everything else up. So you'll be ranking for a whole lot of keywords that you didn't even think about just because you targeted that top-level category. And then when you see that there are keywords that are sticking maybe the second page, maybe towards the bottom 9-10 you can isolate those I mean, we have the webinars at MGYB, that shows how to add power to your drive second, push that power over to the website. So I would say to you focus on that so that your website, your main brand, your entity produces as much power as possible and brings up as many keywords as possible and you add those inner pages.

The only way that I would go to a subdomain or to a separate website is if it were just a completely different part of the business that would break up the semantic relevance if it were included on the money site. Now, if it's if everything is totally related, then you put that on an inner page. And what you do is an individual schema for each one of those inner pages that relate those pages to the main brand. Look at what all of these different companies don't look at what Google does. Google definitely takes advantage of subdomains, right they go the subdomain route.

Another way you know, Apple has it all on the main domain. Amazon has a lot of this stuff on their main domain. What I would say is you get a whole lot more power, and you'll be ranking for a whole lot more keywords a lot quicker. If you add the power to the G site and competitive drive stack and push it over to the money site. Because of then everything benefits, right? Everything that that on that route those all of those inner pages when you pushing all of that power, the entire website is going to benefit, from all of your efforts. That's how I would approach this.

Bradley: Yeah, the only thing and I agree. But like, for example, the glossary site is one of the examples that he's talking about, I think that would be better suited on a subdomain like glossary dot whatever your domain is only because I think that's kind of I mean, again, you could do it on an inner page or even a separate category within the site. I think that's kind of more of a reference type thing could be on a subdomain. But as Marco said, is, if you can, if you can work with it in the existing, like layout, you know, the design that kind of stuff of the existing site, then you can, you can accomplish that with inner page stuff. But the second-best option would be subdomains In my opinion, but not separate websites all together because you want to make sure that you're continuing to tie all of those together. Structured Data could do all of that together.

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Well, you have proper structured data across all of them, you're going to be tying entities together or the entity together through all those different assets anyways. So I was a good question. Very long setup,

Should You Link And Embed Links One At A Time Into The Google Site?

fences up, he says, What's up, Vince? He says, When embedding links into a Google site, is it better to iframe the sheet with the links into the Google site? Or is it better to iframe each link and embed them one at a time into the Google site? I don't know how you iframe each link unless you're talking about each individual file. So I'm not sure I understand the question fits. embedding is a good period. Like that might be the easiest answer. Margo was What do you say? I don't think I can understand uncomprehending the question fully.

Yeah, I'm fits. I don't know why you'd be looking to embed individual links, Gsite. That's what you get the spreadsheet for. And that's exactly what we do we embed the spreadsheet if you need to go to another page with the spreadsheet, then by all means and link below to everything. So that the entire again, yeah, you have to think of this as a whole. You can't break this up into little pieces and think that one is better than the other unless there's a purpose for that individual link embed Unless Unless you're pushing power from an inner page over to a money site, inner page. And that's what you're trying to accomplish with either that iframe or that link. Otherwise, there's no reason to think about it. We, I mean, literally have thousands of links on that spreadsheet, right when when when we turn it into one of our clients. And if we were to embed each one of those links instead of two

Bill taking between six and eight hours, it would take between six and eight days. So that there's no reason for that we get tons of power, the way that we do it. And the only other reason to do one, not all of them, but one will be when you're trying to isolate keyword and I saw the power so that you can push from that drive stack to the G site inner page to the companion money site, inner page.

Bradley: Very cool. Okay, uh, Jim says he missed donating last month, you can donate at any time correct Marco.

Marco: You can donate at any time before after all of the replays will be available. We have a webinar coming up on Monday. So you're still in time to be at the next live webinar. And I might do another one after because it depends on how confused people are. And I see that from the questions and from the comments and everything during the webinar, whether it needs another one, so that might be another one we already this one will be the sixth one, the one that we'll be doing Monday. So there's a lot of information. There are just so many things that we need to go into. Because of the way that we approach it is just as basic principles. But just because it's basic principle doesn't mean that it that it's simple. And it doesn't mean that it's simple to explain. And it doesn't mean that people will grasp all of these concepts during the first go around.

Yeah. That's cool. That's a lot. That's a lot of content for an all it's requested as a donation, no matter the amount, which Yes, people want to see the information like, what's actually being given away. I posted the link in there.

Back to Yeah, you mean for the prize list and that kind of charity information so they can go and take a look? Right there.

Look at it. Look at that. And we keep adding to it.

Wow. Very cool. All right, moving on.

Will A Website's Existing Schema Help Keep Rankings While Changes Are Made To Its Content And Images?

Next one looks like from Joey. He says, Hey guys, I have a client who's ranked on page one for a few keywords, but his bounce rate is high. So now he wants to change the layout and content up on these pages. As he says rankings don't matter if everyone just bounces will try and optimize the site for conversions by changing the images and unstructured data like so the content of the site basically, or the content of the page. Would that confuse Google and hurt our rankings? Well, yeah, I mean, it can't. I don't know that it will confuse Google and hurt your rankings. It will cause dancing, though. Structured Data is not enough to hold the ranking. I mean, I can't say that for sure. But it's very likely that it will start the dance if you significantly change the content or the layout the structure of a page, it's going to typically dance almost 90, you know, almost 100% of the time, it's going to dance that if all you've done is in, if you haven't changed the theme of the page much, you know that it will probably it was still likely going to dance, but it will probably end up settling in the same location.

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Maybe give or take, you know, plus or minus a couple of positions. But it will likely end up in the same as long as the theme of you know, of the actual page hasn't changed much. But that's hard to tell and who can determine what you know how much how can you determine if it's changed that much, right. So the thing is, if you made an improvement, it's going to dance but then it should come back to the same location. if not better, like when it finally settles from the dance, it will likely end up settling even better if you've improved the content if whatever you've done is decreased the ranking score, so to speak, which is also possible, then it could end up settling lower than where it had originally been. So it's likely that you're going to see some changes and all that kind of stuff. But I agree that you should, you know, conversion optimization should be a focus, you know, keeping people on the site. But I do have a question before we get some other opinions in here on this. And that is, how do you know that the bounce rate is exactly is truly people landing on the page and bouncing back. And the reason I say that is because I know now it's been a while since I've done I haven't built a new website, except for my own, which is alpha land Realty. I haven't built a new website in quite some time. So I know there used to be a known bug with Google Analytics that you would add just a snippet of code to the analytics, Universal Analytics tracking code that would change what they called, what was the event, event timing or something like that. It was a way to prevent people that landed on the page.

And click the back button within a certain amount of time from being counted as a back or a bounce because they they've stayed on the page for, you know, two seconds or something like that. I can't remember exactly what it was, if I went back into my files, I could find the specific code and the parameters for what, of what it changed. But I know that there were some known bugs in that they'd like that may have very well been fixed because it's been probably a year and a half, two years since I've had to actually install that. But I know that there had been some known issues from that. So, you know, I would just question first of all, are you validated that that is indeed true bounce traffic number one. And number two, if that is the case, then you know, I do agree that you should be working on trying to keep people on the site and there's a lot of little things that you can do to make them dwell on the page or even scroll a bit, you know, those all of those things will actually prevent a bounce from triggering, right dwell time scroll depth, like those, are taking some sort of engagement, like a link click, or something like that. Those all will prevent from registering is about. Marco, do you have any comments for him or anybody else for that matter?

Marco: Yeah, the one thing here also is, is are you in a niche that naturally has a high bounce rate? I mean, your client, in essence, is right, what good is ranking if the people coming are bouncing, but that would be if you have 100% bounce rate the people that he is getting and it depends on what each person what each lead is worth. And what each close client is, is worth to this person. All of that needs to be taken into account before you make changes to a page that ranking number one for keywords. So there has to be a heat map on that website so that you can know what people are doing on your website and why they're exiting. So it before you even think about making changes right for conversion rate optimization. You have to see what people are doing on your website. The only way that you can do that is through a heat map Yeah. Now the Analytics gives you entry and exit pages and you get some superficial information. But the only way is through those heat maps so that you know where it is that you need to place your CTA is maybe your phone number, maybe your form, maybe you need a form on the sidebar, there's a whole bunch of things that are involved here this is this isn't just a simple I'm going to chase it around and see what happens now because then once you do make the changes you could even increase the boss rate if you're not sure what it is that people are doing on your website, so I'd be very careful.

Bradley: I think they would call it event tracking code or something like that I can't remember. Anyways, for Analytics, it was a known bug but

Marco: yes, I still have it but there's also a plugin reduce bounce rate.

Bradley: Well plugin that will do something exactly what automatically injects that code snippet, which supposed to fix that. But yeah, that's right. Reduce the bounce rate is a plugin. They even have a premium version of it, I believe. Let's see what schema see. Yeah, okay. Anyways, I was just trying to see if there's something else.

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Can You Use The Same Syndication Network And RYS Stack For A Domain?

john says, Can you use the same syndication network and RYS stack for a subdomain? Sure, you can. I mean, think about if you have a, just assume that you're going to put WordPress on a subdomain, it's going to have its own RSS feed. Right? So you can use that I mean, again, you want to, if it's going to be the same brand and everything, there's no reason to have a separate syndication network, if it's the same brand, you know, what I've talked about in the past is, for example, let's say you've got a multi-location, local business that you're working with. Then what I like to do for multi-location businesses is have the root domain. So the, you know, company, for example, would be the root domain and that's basically like generic info about the company their products and services, you know about them, that kind of stuff. But if they have multiple locations, then each location will get its own subdomain WordPress installation. And then each one of their individual sub domains, you know, or locations, which has its own subdomain site, you know, has its own RSS feed and all that kind of stuff. But we would I like to blog from the root domain or might, you know, have my my team blog from the root domain, and set up what we I always talked about having, you know, we talked about theme marrying, but you mirror the category structure to match the location. So in other words, you would create a category for each location. And then you can actually publish blog posts from the root domain that syndicate out to the syndication network, and you just make sure that they're placed within the proper location based category that makes sense so that you can do all of your link building to your sub domain through the content that's published to your root domain blog. That's one way to do it.

You have all these different locations, but you're feeding content from one source, which would be a root domain. However, you could do it the other way around where you have one syndication, branded syndication network, and you have each individual subdomain publishing content from their specific locations but into the brand, the branded syndication network. The reason why we do that is that there's no reason to have multiple branded syndication networks out there that could actually get you in trouble for being a footprint unless you made them like location-specific, or you know, in this case, could be a topical specific subdomain, syndication networks. But all of that becomes more complicated and it's unnecessary try to get results with the least amount of effort is always what we say. Right? So having one brand new syndication network that you syndicate all the content from that brand to is that is, in my opinion, the best route to go and then you would only add additional syndication networks, if needed. And as long as you know how to structure that properly to where you're not going to cause any problems. So the short answer is yes, you can and you should be using the same if it's for the same brand.

How Is The First Layer Of Breadcrumbs Determined On Google?

Okay. Now, Blake, I think you've asked this question for multiple weeks, and we've never gotten to it just because that always comes in as a late question. So he's asking, how do you how does Google determine the breadcrumbs, the first layer of breadcrumbs? And as far as I know, that should be from the domain. In this case, it looks like I mean, yeah, I'm seeing as on a mobile level, and I'm used to looking at the desktop but I'm pretty sure that the first layer of breadcrumbs is determined by the domain name itself. And the association that the domain has, like in this case, that's just showing what do they call it? The favicon image right? So it's pulling the name brand from the name the entities name of the website, right? So the name, but it's usually coming from the domain anyways, and then also that's pulling in the fabric on but again, I'm not 100% sure that's how I assume that it works market, or anybody. Does anybody have any other data for that? Yeah, I can tell him definitively that it's according to the website heart hierarchy. But you can play a little bit with schema. Now don't let Google catch you fucking with the schema that is outside the parameters allowed for structured data. But there is if you go to list one word, then you'll see how you can start or give the bot an indication of what your schema should be. And if you scroll down, you'll have them the markup and microdata RDFa. And JSON LD you said was bread crumbs schema.

Its bread crumb list is there in life. Yeah, forward slash one word. Okay. Why is this not working for me? I have no idea. Let me drop it in the chat in Slack. Oh, it because it's capitalization sensitive capital B and a capital L. okay.

That's like one of those Bitly links. You know what I mean? Yeah. Okay, cool. So there you go. You can read through this and see if there's anything that you can manipulate. I don't, I don't usually do it. But see, look at this right there is JSON-LD for breadcrumb. Yeah. Look at the use of @ type and @ID and that sets up your breadcrumbs you telling the but what your breadcrumb list is, and then what that breadcrumb is referencing, that's the ID page. Right? Yeah. Yeah. So that's kind of cool. I've never looked at that before.

I've been diving deep into all this shit, man. I've never looked at that before. Something else you could probably do. I don't know if this is what you're going after. But let's see favicon generator this one I believe it is. Yeah, I'm pretty sure this is it. One of these does a really good job. I'm pretty sure it's that one. It's the only purple link here right? I think so. Yeah. So this is the only one I think that I visited just recently. Maybe this.

Anyways, there's one of these will do. It's not this one. I think it's this one anyways, one of these, you know, if you, even if you've already got a favicon on your site, I would take the same file that you use and upload it here. And then what happens is once it generates of avocado, it creates an HTML, a list of HTML commands that you put into the header of your site that will have the fabric on display on different systems like iOS, you know, and the Android or the you know, the Google Play Store, you know, all that different kind of stuff. And so it's just a snippet of code that tells different it created, it takes your image and creates a whole bunch of different from formats or versions of it, you upload that zip file and then extract it into the root folder of your domain. And then there's the HTML directives that will tell the browser which to go to which version of the fabric on image in the root folder of your domain to go to and to display and that might actually you might be able to do something like that to get it to show up in to show something specific if that's what you're trying to do. And I don't know that that is but like these images over here, I don't know if that was what you're asking either, but I know that there's something that you probably do there too.

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So, all right, I think that's it, guys. Do we have anything else because I don't see any other questions? Does anybody want to cover anything else? No, just be aware. Go to, sign up there because it's gonna be awesome.

Yeah, I cannot say more coming next week.

Okay, cool. Well, let's wrap it up than guys. Thanks, everybody. Oops. Let's try that again.

Donate to the charity. Get caught up on what's working right now and what will be working for the next three, four or five years. It's what's been working for the last, I don't know, 15 years only. So get caught up.

I do have something we could talk about very briefly. About, I know that there's apparently like another update has occurred. Do you have any insights on that yet, because I hadn't even noticed until, as always, somebody posted in one of the groups? Has anybody noticed any dancing or jumping or bouncing? I have I'm seeing an upward trend. And because we're working it, I'm calling an entity based, worry less SEO.

Because we work on the entity we present it right with them at the unstructured data level. We make sure that the entity is also represented Well, in the unstructured data so that when the bucket and then we just spam the shit out of the bot with all of the information, tracing our entity so that it has no choice but to say, this is the best entity on earth. And then lo and behold, here we go, and it just starts giving you love left and right. So all of these people saying that Yeah, they've had the negative results they did it trapped in the tank thing, whatever. Come on over to the dark side. Come on over and take some of this medicine, because we got the cure for its ailing you. I'm telling you.

I'm looking at all of our stuff and all of our stuff that has an entity, a well, well-defined entity, an ambiguous entity, it's just moving up, I mean that the traffic that it gets us is just crazy and the way that it's reacting. It's crazy what but it may be a little bit too early to tell you right? It might settle because Google, do a hard push. This is supposed to be a big update. And then just when they start affecting some of the big sites, they start rolling it back, right. And they collect all of the data from all over the web to see what happened with it with the update. That's usually with every Google update, but ever since we came out with RYS Academy syndication Academy, we package it all up. And you know, I call it the SEO shield. Of course, we have the SEO shield packages at MGYB to ever since we started doing that, dude, I don't worry, like, all of these people are in there, they're freaking out and they're losing traffic and, and they're losing their lives. And it's like, oh, my God, the sky is falling, the sky is falling.

I'm not seeing it. I'm sorry. Now, if I were to go and test and see Yep, I could probably put something out that would get penalized. But why do that? If I don't have to if I can just shield myself from everything that's happening. And you know, my clients and whatever it is that we're working on, keep getting low. That's how I see it.

Cool. All right. Thanks, everybody, for being here. We will see you guys next week. Thanks, guys.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 269

By April

Click on the video above to watch Episode 269 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at



Adam: Hey, we are welcome everybody to Hump Day Hangouts Episode 269. I don't know just sounded cool. So anyways, gonna roll right into it. And we got some good announcements coming up. But first I want to say hi to you guys and see what's going on and then we're going to dive into we got a lot of questions this week. So want to make sure we get into what looks like everyone's fully back from the holidays now and focused on moving forward. So I think the questions are on full blast, but Bradley, how are you doing today?

Bradley: I'm well, how are you?

Adam: I wasn't prepared for that. No, doing good. Yeah. Nice and cool down here. I'm in the Bay Area near San Francisco. It's actually really nice. It's partly cloudy and I'm getting ready to head up and take some time off and visit family later this week. So I'm pretty pumped.

Bradley: Very cool. I'm glad to be back to a normal schedule. So got a shit ton of work backed up from the holidays.

Adam: Yeah, the routine is good. Definitely it's nice to go on vacation. I really look forward to coming back and kind of even if I'm not working full time, getting back into the groove. Hernan, how are you doing, man?

Hernan: I'm doing great, man. I'm really, really pumped for what's coming. I'm really pumped for the next couple of weeks actually flying to Nashville. By the end of the month, we were getting an award for Semantic Mastery, which is pretty cool. It's the Two Hundred Club award. So gonna be there in the Funnel Hacking live 2020. So I'm excited about that. And I'm excited about what's cooking this month for Semantic Mastery. So really pumped to be here.

Adam: Definitely. And we will circle back to that last part with her on here in a minute. But first, Chris, how are you doing today?

Chris: Well, I'm doing super good here and I'm excited because in a couple of days it will actually in two weeks almost. I'll be going skiing in the mountains and yeah like Christmas was not too big of a holiday. I was working and stuff. So like yeah, I was with my family like I kept it up. And yeah looking forward to actually have some really vacation towards the end of the month.

Adam: Sounds good man. Yeah, I'm actually going to be doing the same thing I want I'm not going to be joining any. I'm gonna be going to Puerto Rico for like work vacation so I'll be hopefully doing some work from the beach there. Hernan looks like he's getting ready to say something. Do you have something you'd like to add or

Hernan: no, no, no the work part of it. But Awesome.

Adam: Well, speaking of beaches and warm weather, Marco, how you doing today?

Marco: warm and sunny. Oh, can I say it? Groundhog Day, dude, Groundhog Day. Good, great, great holidays. I actually worked over the holidays on it on and off. When the family was busy with other stuff. I had time to go do a ton of research into some of the things that are coming up. heavy hitter club, Semantic Mastery, a lot of things that we're planning to do. I actually found a flaw in my math. And I found a flaw in my math for a lot of the stuff that we're doing, you know, that plugin that I built that I made available to mastermind members. There's a flaw in it. But I'm correcting it because I found the math twice I got the math people working on it, we accounted for the discrepancy. But for the discrepancy, I found that there was the force was disturbed. Suddenly, I saw the there was a ripple in the forest. And so we had to go and fix that. We got we had to go and find out why we did that. It was just back and forth, servers and computers and geeks all over throwing out equations that I don't understand. I understand the basics of it. I just tell him Look, this is a problem. We need to fix it and then they go they they figure it all out and they bring it back to me and something that I can build into the plug in. So that's what I did. Besides spending time with my wife, 3 kids and in laws, which is time consuming in and of itself. So I'm glad to be back at work.

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Adam: Fair enough. Definitely. I think that's yet definitely a common thread here. So I'm going to pass it over to Hernan real quick, but I wanted to tell before Hernan talks about this, I want to give you the specifics. And I'm gonna let her tell you a little bit more about it. But in two weeks on Hump Day Hangouts, we're going to have a special intro we're going to be launching a brand new training course but it's a hell of a lot more than that. All right, you've heard us talking about a 2xyouragency. We're getting ready right now to release that. And I don't know Hernan, I'm starting to like stumble because I've got so many things I want to like touch on and tell people about but maybe if you just want to give people again, like kind of the overview of what this is about and who it's for.

Hernan: Yeah, for sure. So most of the people that are watching come to Hangouts, they do some agency work in some capacity, right? And we refer to an agency whenever you're solopreneur that have a couple of VAs and then maybe you have anywhere between three to five clients. Or maybe you have a bigger team, you have maybe 20 to 30 VAs and you have 10, 15, 20 clients, however many you might have. So we started asking you guys, we started serving our audience with something that we do frequently. And one of the things that came up a lot was how do I get more clients? So that was the first thing, the number one thing that came up. So how do I get more clients? How do I get more clients and not that bu how do I increase the quality of the of the clients that I'm getting? And basically, the client, the quality of the clients that you're getting is you need to decide on who you want to work with. Are the these people super cool? They're geeking out on SEO paid media with you, they have this mentality that they want to grow their business and all that stuff. So what we decided to do and this took place last year, during our corporate meeting after POFU Live 2019 is to put together a brand new training program, which is going to be a comprehensive program and we decided to name it 2xyouragency because the goal and the promise of that program is that you can double your agency revenue in 90 days if you apply the concepts.

So basically, we're going to be going deep into prospecting, generating more leads, generating more clients to your agency, and also going after SEO, going after paid media, Google, Facebook ads and whatnot. And then additionally, we want to help you guys increase the worth and the value that you're delivering to your clients or you can charge more money, work less hours and show you guys how to be more productive and how to outsource. So it's going to be a really comprehensive program that has allowed us to you know, do this from five different parts of the world. It has allowed some of us you know, we want to travel want to go to conferences. I'm traveling, Chris's traveling Marcos with his family, Costa Rica, I'm traveling Bradley, he's not traveling, but he's launching.

Adam: He hates traveling. He's doing what he wants.

Hernan: That's cool too. And and that he's launching additional sources already. So I think that that's really, really powerful. And that is something that we want to share with you guys. And we want to share with you guys how we have been doing it and put in our brains together to actually help you achieving that. So I'm really uh, we're really excited about the launch of that's going to be in two weeks.

Adam: So yeah, go ahead. I was gonna say if you want to get notified and you're interested already, head over to we have an early access list hop into that which special deal. And also want to say if you're just joining us for the first time, welcome. Be sure to be back here in two weeks, if not every single week for that special event. But also the first place to start with us right now is the Battle Plan. And you can find out more about that at And then we have the done for you services. A lot of people who are watching Of course know this, but we do get new people watching and are saying hey, I hear you talk about syndication networks, RYS drive stacks, press releases, where should I get this stuff done? Head over to All right. That's your one stop shop for all that stuff and we're adding more services constantly in the SEO shield, and it's two varieties just came out within the last two months. Really good results with those and I mean you can find out more about that I'm not going to tell you all about it just go check it out. That's going to become the backbone moving forward.

And last but not least, if you're watching the replay, we really do appreciate it if you can subscribe or leave a comment Say hi. We appreciate it and we just you know, it's nice to see the engagement and know that people are out there and getting us out of it. So if you do check out these videos, you see this and you're getting good use out of it. Let us know and if you have any questions again come to semantic every week at 4pm Eastern

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Marco: for 2xyouragency before we move on, I just want to give a quick just just a nugget for people to actionable sheet right now. Get help. Get help instead of you be doing it all yourself. You're actually losing money because you're you become the bottleneck. Everything stopped at you, and at how much time you have to deal with, with everything we have about 15 days right now in in MGYB to imagine if we had to do the work of 15 people and that's just VAs I'm not talking about Rob. I'm not talking about the other people in there that helped us out and other people that we reached out we reached out to. Imagine if I had to go and and and learn discrete math, so that I could then come back and start applying all of those. I don't want to learn all that shit. This people who already know it way better than I'll ever know it. So just surround yourself with really good people, pay them well. And and take care of them and they'll take care of you. And that's the only way that growth can start. When you start delegating when you realize that No, nobody else is going to do things like you do. But there are people who will do it really, really well up to whatever it is that you demand from them because you set the expectation. If you don't do that, then don't even bother because you're not going to grow. So if you're making any kind of money, the first investment that you make in your agency is hire someone to help you to grow is the first post that people see from me when they join the free SEO group, right? Get help, get help so that you can go and make even more money.

Bradley: I like what Adam said in the past. He says, you know, he takes like what your processes Adam and that's once a week you spend a few minutes or half an hour or whatever it is to try to determine what can you automate delegate or eliminate. And kind of in context to what Marco was saying to Marco's point was, you know, I started a real estate business last year. And I've been working on that on the side as well as my agency, my lead gen business and Semantic Mastery obviously. I want to scale my real estate business though and because of that, I've spent the last week, week and a half since Christmas working on trying to automate, I'm learning a very complicated CRM right now, to help automate a lot of the tasks that I've been either doing myself or even delegating so that it can actually free up my VA, who's a very trusted team member for me to have her do even higher level stuff than a lot of the menial stuff that I've delegated to her. I think I can automate a lot of this stuff. It's just a matter of putting in the time and the effort to do it. So I've been working on learning a new CRM, which is customizing it to a degree. I've also been learning or working on additional process documents and process training for her to teach her the higher level things that I've been doing right now, once I've automated, once we've automated some of what she's been doing manually, then that'll free her time up to work on some of the higher level stuff that I've been doing, if that makes sense. So, even though that's not specifically related to agency or consultancy work, it's the same principle. And that's what I'm trying to get across to you guys now is that what we're going to be doing with 2xyouragency or double your agency is teaching how to scale a business.

It's going to be catered towards digital marketing consultants and agency owners, but it's the principles are the same, regardless of what business you're in. And so, you know, we're going to get away from doing strictly or mainly SEO type training to more how to build and grow your marketing business. And I think that's really important. So you know, we're practicing what we preach. And that's what I'm trying to get at. I'm going to be talking a lot over the next many weeks with Hernan. Hernan and I going to be doing most of the training for the double your agency training, and we're going to be talking a lot about how to get better results from what you're currently doing and actually how to even simplify what you're currently doing. I think that's part of the problem is that we all overcomplicate stuff, and in fact, part of my real estate business has been overcomplicated, and that's where now getting in and really going through everything on through it with fine, a fine tooth comb going through all the nitty gritty details. I'm learning how to simplify and kind of consolidate steps and things like that. So that's really what we're going to be teaching on guys. So I would encourage you to, you know, make sure you sign up for that when it's available. All right, anything else, guys before we get any questions?

Adam: Think so let's let's do this.

Bradley: All right. Let me go to screen. Make sure everything is kosher on my end standby. All right. Somebody confirm when you can see my screen.

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Good to go. Yeah.

Is It A Good Practice To Do Internal Link Exchange Between Blog Posts And Pages?

Okay, cool. So it looks like our first question comes from motion digital or motion. I'm not sure if I'm saying that right. Hello, SEO, SEO experts. I want to ask that is, is it good practice to do internal link exchange between two blog posts or pages? Thanks for your reply in advance. No and Marco can talk more on this provided how much he wants to share here, but a reciprocal link is not a good thing. So if you're linking from one post or page to another, and then that post or page links back to the same page, you know, to the page that was linking to it, then that's a reciprocal link and it stops page rank dead in its tracks. Is that right?

Marco: Yeah, that's one of the things that we've proven.

Bradley: So that's not a good practice, right?

Marco: It depends on what he's trying to do. Okay, so you if you're strictly doing it for the purpose of building up the weight of your page to affect the algorithms that account for your score your page rank and your ranking score, then no. But if you have to do it for user experience, then that's something that you have to take into consideration. And then you have to figure out how to work around that.

Bradley: Just nofollow it, right?

Marco: And no, that's that's not a good practice, either. I just what I've been trying to tell people is I don't want to get too deep into this, because that's only mastermind stuff. I've been telling people that if you have to, if you absolutely have to get page rank, nofollow bleeds page ranking and ranking score. And so you're, you're still affecting the way that you're going to build your page ranking ranking score. So now if you absolutely have to, and you have no other way than then yes, that's what has to be done. But there are other ways you just have to think outside the box. And this is not a forum where I'm going to help people think.

Bradley: Okay, well, thanks.

Alright, so we've got multiple questions from Dan, the man, Dan, we're going to our I'll make an executive decision here to answer the first two, and then we're going to keep moving. And if we run out of questions, we'll come back. But, you know, for questions that arose a bit. It takes up too much time, and it's unfair to other people. So that's cool. We'll try to come back to them if we have these if we have the chance.

Is The Local Lease Pro Method Still Valid From A Location Research Perspective?

First one is, is local lease pro method still valid from a location, location research perspective? Or are there any changes I should be aware of to outsource the process? To be honest, I can't give you a solid answer on that. Because I haven't done any of that type of location research for many, many months. So I can't tell you with any certainty if that has changed, except that the tools that we were using before for competition research was a tool by Chad Kimball. It was free I think he kind of locked that down. And I don't even know if it still works. I know many months ago, at least six months ago it was it that tool had gone from a desktop version to a cloud app. And it didn't work with the same functionality as it did as the desktop version did. And that was really the columns of data that it would reveal was really where you would determine just by quickly looking at very select data points, whether or not there was what the competition level was and what the likelihood was of a GMB registered in that specific zip code.

You know, how easy it would be to actually get results. And it was, you know, there was a fairly good success rate if certain criteria was met within the location research that you could just register a GMB within that particular zip code and it would rank with little to no work and it was a fairly good success rate with that somewhere around 60% would rank and the three pack with little other without doing anything other than on page optimization, primarily for the GMB assets. However, that that tool, like I said, when it went from a desktop version to a cloud based version, it didn't reveal the same kind of data. And so I don't know if that method still works, because I don't know that we can get that the same data that that tool originally showed. I can tell you that within the last few months, I don't remember when it was but they tightened the proximity filter even more. So that's an even bigger issue now than it was when we first, which was a year and a half ago now, developed a local lease pro method. So I can't say with any certainty, Marco, do you have an opinion on this?

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Marco: No, absolutely not. Because when I got into the local lease pro method, we had all the different tools and a way to get the GMB available to us with you know, that that was taken away fairly quickly. And so I just I just stopped doing that and just worked on the assets that I had already gotten. Having said that though, we're where it's in the works. We're trying to get that back. And we're even trying to get it. So where it's always you know, we can guarantee that if it gets suspended, we'll get it unsuspended. But like, if I say anymore, I might have people come knocking on my door and putting me in a trunk and getting rid off me for that. But yeah, it's in the works. So in a few months, you might see local lease pro redubbed or 2.0, because then the methods would be would be viable, and then Semantic Mastery could stand behind it, because then we can provide a guarantee if your assets get suspended. It's in the works. It's in the works will tell you, it just talks right now. Give us time and we'll get back to you on that.

Bradley: Yeah, and that's, you know, that's, that's kind of what I would say is when, you know, you can still do some competition research, maybe not the local lease pro method, but more traditional competition research for map stuff. And, but remember, it's all about the entity right now and it's going to continue to go further in that direction. So, if you can identify some holes in the competitors in a particular area that you're looking to, to break into, if you can identify some weak spots in their entity. So I mean, ambiguation that kind of stuff, then that's, that's an opportunity that presents an opportunity. But, you know, it requires some research and also some judgment on your end. So, but it looks like Marco kind of answered your second question, Dan, and we're going to move on, but that was that we are in the process of possibly potentially getting the ability to generate GMBs back, to verify GMBs back, and then even possibly to reverify or unsuspended if needed. But that's not something that we have available yet and we're not 100% sure that we're going to be able to do it, but we're looking into it, okay.

Marco: I want to be sure that we can provide a guarantee, because if we can't stand behind the product, then I refuse to even put it out, I mean, that's not how we do things.

What Are Some Best Practices You Follow When It Comes To Reverifying A GMB?

Bradley: So when it comes to Is there a best practice you use when it comes to re verifying a GMB, I am getting several assets that are being asked for re verification. And that's interesting, I've only I've only had that happened to me twice since 2010, where I've had to re verify an existing asset. In both times I've had to do that. I had to have mail sent to the original business location. And that's only happened to me twice in 10 years and in fact, I haven't even seen it or nine years, I guess? Oh no, I should it's been 10 years now I can't believe it. And both times that happened that was at least five years ago. So I haven't had that happen at all in the last five years. Now they in my what I've experienced is either is no issues whatsoever or a suspension, not a reverb, not a request for re verification. So I don't know what the process is now because it's been at least five years since I did it. And like I said, the last time that I had to re verify an asset it was via us mail. So it was just sending the postcard again with the pen to the same address that it was originally listed for. That's why I used to keep my PO boxes. And you know, I used to rent them and then keep renewing them. But I got away from doing that because after five years well like I said in the last five years, I haven't had to re verify even one of them and so I got taught you know I had so many damn p o boxes and also I think I've said this before, but about once every six months, I would have to get take a whole day and it got to a point where it would take two days because I had so many of them. But I'd have to take a day and go from post office to post office to post office and actually collect the mail because otherwise I would get calls from the post office from each different post office saying that they had a box of mail because the post box the P o box was full of junk mail and it's all solicitation mail. It's all junk mail. And even if I would give them verbal, okay or authorization over the phone to throw out the junk mail, I tell them Look, I don't there's nothing in the PO box that I need. Just throw it all out. They wouldn't do it. So I would have to every six months or so go through and actually collect mail and it was it was literally go open up my mailbox, pull the mail out, go to the desk, ask them to give me the box of mail its head and then I just go stand over the recycling bin and just throw it all in there. And so I got away from doing that because it was just a waste of money, a waste of time, and I never had to do it again. But I don't know what the processes now, Dan. You know, you'd be lucky if you could do it via phone. But I doubt very seriously, if that's possible with the spam stuff. So it's probably going to be verification via us mail, or even potentially the way that they've required some businesses to do it, which is to have a Google photographer, you know, actually come out and take photos of the business and stuff. So, I don't know, I don't know what to tell you, other than if they're requiring you to do it, start going through the process and see what it does and then come back and report to us what you found because I'm not sure what the process is now. Okay.

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Should You Use GMB Service Areas For Restaurants Or Is It Only Applicable For Service Area Business?

All right. I'm going to move on next one is two questions. If you only have time. For one, please answer the second one. Should I enter GMB service areas for restaurants and or service areas only for service area businesses, or number two is if a company is worried about the restaurant image. Can I create my IFTTT network and Twitter? Will it work if I don't do a branded ring but instead use something like fans of restaurant change name, chain name and then run everything through that. This way I can post anything to Twitter and not have to worry about them not liking the content I would want to post the blog since I don't have any time for budget for expert copywriting. Thanks.

Okay, so we have time for both of those. The first one is should I enter GMB service area for restaurants? I don't know. I've never done any restaurant marketing. Is anybody here have a good answer for that?

Marco: No, I don't but I asked him This was in I think the free SEO group and I asked him to put it in here because I wanted you the opinion from you guys in case you you guys have worked with restaurants, because my view of it is alright. So let's say your traffic is mostly from your your neighbor, from your area. You don't really need the service area. Yeah. Because people already know. I mean, it service area would work because people already know where you are. Correct? Yeah, but let's say what if you're trying to reach people a little bit farther up? People who actually need directions to wherever it is that you are? If you have a surface area those people cannot get right. It's like a double edged sword. Right? Because what's this restaurant planning to do? Are they planning to add a catering business? For example, in which case a service area would be great, right, you know, because you're not serving people at your location. We're actually going out of the kitchen, you have both. You used to be able to unless it's changed in the last couple of months, you used to be able to have, in some cases a service area business with a shown location, like a published location. Did they do away with that, you remember that people started getting hit

Yeah, no, no, I know that is that what he has to do is go and find out whether he is in one of those niches where you can display both the address on the service area. And that would be a win win. Yeah. If If not, and you have to choose one or one or the other day, you're going to have to talk to the restaurant owner and say, Where do most of the restaurant patrons come from? Are they from the neighborhood? Or are there people coming from out and telling you? Hey, you know, we heard about you and we went into Google Maps, and we typed the directions of it so that we could come here. There are people who will travel a long way. Yeah, go to a really good restaurant. And if they don't know where you are, and they can't find the restaurant and that's a service area, they can't find the address, then they won't know how to get to you.

Bradley: Yeah, you know, I would suggest contacting Google support or Google My Business support and asking that question. Seriously, it can't hurt to ask I would contact Google support or Google My Business support and just ask, say, look, we've got you to know, I managed the marketing or the Google My Business profile for this business and they are a restaurant but they also deliver and they also do catering or whatever the reason is that they would want to also be in the service area business and ask is it Am I able to do both the list the the the address, you know, publish the address and list the service area where they deliver to, or where they do catering or both, and just ask and find out because here's the thing if a Google rep says no, that's fine because of that type of situation, then you can while you're on the phone with them, make the change to the GMB to add the service areas and keep the address published. And if it suspends it, you'll have them right there to say, well, you just gave me you know, said it was okay to do so can you suspend this or whatever, that's what I would do is in a situation like that is just contact them before you do it, and it causes a problem, I would contact them and ask them and if they say that it's okay, that that's one of the conditions which that's allowable, then make that change. That makes sense. So that's a good question, though. Because again,  good question. Yeah, I've never done any real. Excuse me. Restaurant Marketing. So I really don't know.

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Can You Create A Second Tier Network Promoting The Money Site Without Compromising Brand Image?

Number two is if a company is worried about the restaurant image, can I create the IFTTT network? Okay, I know what you're saying here. You're saying they're not keen on you creating a branded network for them? And I'm not sure why that is, but it is what it is.

You know, can you do fans of Yeah, cuz I, I've never done that again. But in my judgment, it sounds like it would be okay because you're still doing a branded ring, but it's not branded content. Like, in other words, it's not content published directly from the brand. It's published from, you know, so it's not the brand. So I don't know as far as I think for because of the way that syndication networks, it's not just the publishing of content and the backlinks that are the most important thing about syndication networks anymore. It's not that those aren't important anymore. They certainly are. But the real value or power of a syndication network now is about solidifying the entity. Right, which we've proven that again, and again, I've talked about this before, we're just adding a syndication network to a brand new domain, even without doing any content syndication, can actually solidify that entity and get that entity name to break number one for brand search, we're doing nothing other than connecting a syndication network to it, and that I'm not even talking about syndicating content, just building the syndication network interlinking everything back to that primary asset that the money site. So I don't know that it's going to have the same result is that the next best thing, I've not tested it. I don't know. It seems to me like it could help, but I don't know that it would have the same effect the same amount of benefit that a branded Ringwood because it's not technically an entity asset. What say you, Marco?

Marco: Well, I say that the process right for the entity is creation, verification, validation, and solidification. The syndication network plays an integral part in this process, because if you don't have the GMB, which I'm assuming that they do, but if you don't have a GMB, then then the next best is you got you to go and pay Google for some ads, which we always recommend you go and pay Google for ads, Google ads, and YouTube ads. Facebook ads will also help so that there's a credit card on file with Google for the entity. That's just as good as verifying the entity One. Two, it's claiming that footprint because it's expected in today's Semantic Web for you to be out there in social media, trying to get people to be social, with whatever it is that you do. I don't see why these people balk at a branded network at getting all because if somebody else doesn't then and they fuck up the entity, then you're fucked and your client is fucked. Think about that. Yeah. Because then what you have no ambiguity, which is a big, big, big no-no. Right now and moving forward. I mean, if you are ambiguous the entity you are in all kinds of trouble. Are fans of the next best? Yes, it is. As long as the entity is solid as long as Google understands what the entity is, that golden frame, then you can go out there and you can drive traffic through that into whatever it is that they're doing. So you got to be really careful about it. Messing with the entity can get you a lot of traffic. And if you don't do it right, it can get you into tons of trouble and trying to recover from ambiguity takes you and I've said it before it takes probably 10 times the work that it did to ambiguity.

Marco: Yeah, I think if it's a restaurant chain name, so it's probably you know, a franchise or a chain like you said, the new entity is probably strong, but you'd have to evaluate that on your own anyways. And then as far as I said, if you did fans of the type of syndication network then is then really all you're using it for is the SEO signals like the backlinks and you know, that kind of stuff. It's not as much as the entity validator because it's not actually to you know, it's not part of the entity. So I don't know. That's a really good question. I'm not tested that I agree with. I mean, we would typically say, Marco, says don't, nothing beats a tribe but a fail. Right?

So it would be, or, you know, it'd be worth maybe trying. But at the same time, I would be concerned about what Marco said, which was ambiguating the entity, if that caught if you do that, if this were to do that, then it could end up causing more harm than good. So I would be careful with that. It's interesting, I just can't imagine I mean, if they have if it's a restaurant chain name, then they could have a lot of the entity assets built out even if you're not, you know, actively publishing to those, it would still help to build that SEO shield for that particular location in the entities name. Right. So in the name and the brand name of the business.

Hernan: Hey, can I add something real quick here? I think you're completely right, Bradley. I think that some of those assets probably already built, but I'm 100% sure that the syndication I will right now have a lot of different properties and I'm pretty sure that the restaurant doesn't have them all. So you can add them, you know, you can add them and then use the assets that they already have, which has, they have the history they have age to make them part of your syndication network. So if they have like, for instance, a Facebook page or a Twitter profile, you can post to those, you know, and you don't need to recreate the entire thing. That's, that's what I'm saying. Yeah, they're probably don't have a Tumblr blog, they probably don't have whatever Pearl trees, those are more like the obscure type of networks, that only us since your marketers know about it. So we create them. Probably they're not going to give a fuck because they're not using it anyways. And you're like saving their name on that like saving that URL and adding that to the entity validation process. So that's what I would do like, you know, don't recreate the wheel if they already have a bunch of assets that are already out there that are, you know, ready to use and they have age, you know, so.

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Marco: So think about it this way. Also, this is a restaurant chain, and you're going to take a look at the restaurant chain entity.

And that's not right. It's not done properly in the entity at the corporate level hasn't been solidified properly, then here is a perfect way for you to get your foot in the door with corporate to come in and say hey look, I took a look at your entity and it went the okay of your client. And you have big issues, which could be fixed with some simple code. And we're going to send Google the right signals to get your company your brand, a whole lot of love. I see that as a big, big opportunity for support getting your foot in the door at the corporate level. Yeah, that's a good idea actually.

How Do You Add Schema To A Google Site And Pages?

Okay, so next question is how you talk also about optimizing Google Sites with schema, can you show how to add schema to Google sites and pages? Thanks. As far as I know, the Google site itself won't accept JSON LD, I could be wrong about that. But the way that I typically do it is I just embed a webpage that has schema in it into the G site page, and then it reads through just as if the schema was on the page itself. Is that correct? Marco?

Marco: That's correct. That's how we do it. The G site comes with its own schema already set up by Google. And that's all you get so so how can you get even more schema in there while you fake it till you make it? Right.

Bradley: So just to clarify, just take the page, a page, you know, even if you had to build out an Amazon s3 page specifically, just for the schema. But if you're if you follow our training and you understand theme mirroring, where you're going to mirror onto the G site, the same pages, and silo structure and everything that you have on your main money site, your website, then you can actually do a, you know, you should have a page by page, you know, one to one ratio, four pages on your posts on your site, your main site, to your G site. And then you can iframe each of the pages, the corresponding pages from your money site into the G site. Right. So they, again, one to one ratio, and then each one of your individual pages on your site will have the schema from your money site anyways. But if for whatever reason you're not using the money site, or whatever the case is, then you could even do something like just take an Amazon s3 page and as an HTML page and add JSON LD markup to that and then embed that as an iframe into your G site page. And that'll suffice.

Marco: So now, we did away webinar on how to power up, drive stacks and decide for the under our best practices series. I'm going to post the URL in there so that people can go in and go and have a look.

Bradley: There you go. And those are all MGYB anyways, those webinars we did, right.

Marco: Yeah, they're in there, but I want I'm going to post the URL. Okay.

Is Google's AMP Stories Valuable For Ranking And Traffic?

So next question is I've come across Google's AMP stories recently. Do you see any value in these for ranking or traffic? You know, I haven't done much with AMP. I just know that it's important for mobile stuff. Because they're like, cached pages. So they don't, they don't have to load they just they're instantly load. But I've not done too much testing with that. I know Marco did so Marco would.

Marco: Yeah, we have we have our own amp amp plugin and what but what Google does it caches them on their servers and so they're served directly from Google so you can imagine it's lightning. So if you have something that's newsworthy, if you have that that type of website, then by all means you need to AMP that and look at the categories where these AMP stories are, are being served. I mean, you will, what are they above? What are the different categories and see if you fit one of those categories, and I would totally pursue that.

Bradley: Yeah, it sounds like it's it's pretty much developed for news stuff, news type stuff, right?

Marco: Yeah, it has to be newsworthy. Okay.

What Are The Benefits Of Hosting Your WordPress Using Amazon S3?

Fitz says good day and Happy New Years. Thanks. Thank you guys for this forum. If you host your WordPress site on Amazon s3 and then you hammer with links or is it the best practice to treat like all other money sites? Is there any benefit to hosting on s3? Well, I don't think you can host on s3 not a WordPress because it's a CMS. It requires databases.

Remember, s3 is just a storage, right? So it's simple storage solutions. That's what s3 stands for. So you can, you can host static pages. I know you can use Amazon elastic cloud for if you want to host WordPress sites, you can do it with Amazon elastic cloud and lightsail. Okay, I'm not used that one, but you can't do it with. With s3, you can host pages that are static, but they're not dynamic. In other words, they're not accessing databases and all that kind of stuff. So I'm not sure that that's what you were asking Fitz.

Marco: I know what he's asking. So if you're going to host up a WordPress site, which is a top level domain, on Amazon, you go you're going to have to go to EC two, are you going to have to go to lightsail, as I said, but that's still your top level domain even though it's an Amazon hosting. It's your top level domain. And all of the rules that apply the top level domains apply an Amazon, they applying Google Cloud, Google Cloud doesn't offer you extra protection at the top level domain level. That's why we stay at the Gsite level. If you map your domain over to the Gsite, right there, then you're protected because you still have the underlying g site, then you can just hammer. This doesn't happen. At this level. Not at the s3 level, you're actually getting an Amazon domain URL with the HTML it's s3 and location and what a whole bunch of other shit. Now that offers protection, we hammer the crap out of those. I mean, we do do that over and over again. So you have to understand what it is that you're doing. TLD then TLD rules apply. If you're on the Amazon domain, then Amazon domain rules apply. Hosting on Amazon does not necessarily mean that you have an Amazon URL to protect you. And that's what we're looking for.

Bradley: So even for your custom pages, like the HTML pages that you do host or store and Amazon s3 in an s3 bucket, you can use, what is it route 53, or whatever it is Amazon route 53, which is their DNS tool, you can actually do it through Cloudflare too now where you can map a custom domain over to your HTML page, right? So you could do that still. But what you wouldn't want to hammer your custom domain with links that the Amazon page URL, so the bucket URL, essentially, it's still there, even even if you're you map a custom domain over to it, then your underlying s3 bucket URL is still live. And what you do it you can canonicalize that to The custom domain page URL, if that makes sense. But then hammer the Amazon page with links and not the page on the custom domain, if that makes sense. So I agree with Marco hundred percent you've got to be, it doesn't matter where it's hosted at it depends on what the domain is. So if your domain is the Amazon domain, then absolutely. But if it's your custom domain hosted on Amazon servers, then what I would do is take any sort of Amazon domains that you could extract and hammer those but I would not hit the actual domain itself the money you

Marco: use an SEO shield, and then you can do whatever you want with it. Seo shield, SEO shield guys, we did it for a reason. It works. It protects you. It's going to protect you in the future. You said well, why try anything else? Why take risks when you can play it safe and get tons and tons of power?

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Are There Any Google Properties That Don't Play Well Together?

So the next question is on. Are there any Google properties that don't play well together? For example, shouldn't embed on a G site or should link to from another property? If you have time for a second question, is there any legal Google properties that don't play well together? I'm not that I'm aware of. Any, any that you know of?

Marco: Absolutely not. I mean, it's RYS Academy, RYS Academy Reloaded. That's what it's all about how well as an ecosystem, all of these things play together to provide massive power. If they didn't, I mean, we would have found it by because we did isolate each one of the dots and we actually saw or files excuse me, to see which one had had had the most ranking power. But then, as you say, sometimes Bradley. The whole is greater than the sum of its part is not that they don't play together is that when they're all hooked up together, the way that we hooked them up with activity, relevance, trust and authority, the art of ART is just what happens in there is incredible. We're not sure what Well yeah, it's Google's narcissism, Google loves Google preparing itself. Being in the Google ecosystem, all of that come comes into play. I don't see them not playing well together. I mean, and if you had a drive second g side done by MGYB to then you'd see what it is that we're doing and whatever it was pointed at, once it started ranking and bringing you back all the love that you can get back and all the money, then you know, just how well they play together. Yeah.

What Are Some Ways On How To Rank GSites (Medium Competition And Medium-Sized City) In SERPs?

Okay, so the second question is, I have seven Gsites that are still indexed, but missing action in the SERPs. Any suggestions? I will stick them fast. Um, okay. So I'm going to give you my answer to that because of my experiences and I think I just talked about this last week on Hump Day. But my experience with G sites and part of the drive stack is that it takes a while for it to fully settle in it dances for weeks. And then what's interesting is I, you know, I was maybe it was on a mastermind webinar last time anyways, I was talking about this because you know, I've got my real estate business, and I've done some work on the G site for that I haven't done near as much as I should. But some and it's interesting, but some of the work that I've done sometimes when I do a search to see how things are going my money site is ranked number one for the keywords that and the G site will be number two because remember theme mirroring that's we keep hammering away to you guys. So I duplicate the pages on the G site that are on the money site. And all I do is embed the money site pages into the G site pages. So what happens is my money site ranks for the first the keyword and then the G site page, the corresponding page will rank number two, but over the last few weeks, I've been watching the Google Site bounce in and out too. It shows that it's still indexed. But some days, it'll be number two position for my keyword, you know, right underneath the money site page. And other days, you can't find it at all, even though it's still indexed. It's not showing in the top, you know, 10 pages or whatever. And that's been happening for several weeks now. And I haven't done any additional work to it because I just haven't had the time and I don't have a VA trained to do that type of work for my real estate business yet.

But I've experienced this over the years now since 2015 when we started doing drive stack stuff that I've seen that over and over and over again and what I would recommend and I'd love to get Marco's opinion on this, but what I typically do is just don't worry about it. I mean, I understand what your if your primary purpose of the G sites is to push relevancy and authority to your money site, then don't worry about the G site, whether it's ranking or not. If it's indexed, that's the important thing because you're pushing relevancy through to your primary asset. If you're trying to use the G site, however, as the primary asset, then then I can understand why you want to see it ranking. And if that's the case, then I would continue hitting it with links and everything else because eventually, it will settle in. What do you think Marco?

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Marco: I think I have a question on this because he only mentioned g site. To those 70 sites have companion drives that right? Are they orphaned? She cites how much work went into those decides their orphan g sites. Don't expect them to do much. Yeah, because the work isn't finished. Now if you do have G site and a companion drive stack, who built it? Did we build it? Did you follow our process meaning that once it was done? Did you hit it with link building? Did you hit it with press releases? Did you then hit those press releases? With link building? Did you then do your embed runs with link building? Did you push all of that power into that drive second into that g site, and then gauge the results of where it is that it's settled, you know, so you hit it with all that after 21 days you going, you look? Okay, it's on page three, I need more power. So maybe what I need to do is isolate one of my top market-level keywords on an inner. And this is again, going back to the webinar that I just posted, maybe I need to isolate keyword in on an inner page keyword in a drive stack, and gold goes that way and then hammer that because then you repeat the process. And you might need another inner page and repeat the process. But once you start doing that and adding those inner pages, adding those additional drive stacks, what's going to happen is you going to push so much power that every additional drive stack bets are off. So again, I would ask, Who did these? And are they complete? And what have you done? In addition?

Marco: Yeah, and that's, you know, very, very nicely said Marco, because I just assumed that when somebody right on Hump Day hangouts talks about their having g sites that they have, the drive stack is, you know, it was kind of all one thing, you know, a G site with a drive stack because that's, that's just what we're so used to. So I just assumed all of that was present, but that was those are very good questions on your part, Marco, thank you. Because that's something that yeah if you don't if you don't have companion drive stacks or they weren't built correctly, you know, all that kind of stuff. You were talking a whole different ballgame.

What Is The Best Way To Use Stacks For A National Brand?

So, Austin Don says what would be the best way to attack a national brand target specific geo areas or the general broad keywords? For example, we buy houses niche with stacks. Okay. My suggestion would be to target to kind of break it down. I mean, I see I've never done I haven't done national SEO stuff in years other than affiliate stuff, which for the most part, it's not the same as for doing it for like what you're you're talking about for an actual business. So the way that I build out for stuff that I want to expand like surface area type stuff, as I build it, build it out by silo structure and content.

And so I'll use the location modifiers as part of the solid structure. So for example, we buy houses, you can do it on a state level. For example, so we buy houses in Virginia or something like that right and then each state would have its own category its own silo. And then from there, you can start building up the metro areas within the state right so the big regional metropolitan areas you could do by you know, like the metropolitan area names you could break it down on a county level if you wanted an even to a city level if you wanted but you got to consider if you're doing a national build how much work that would be it would take years to build all that out. Really think about it because of the amount you know, the amount of cities and each state on a broader level the counties right it's gonna be less number of counties so that's how I've always built it out. I don't know because best the way that I'm doing it with my real estate business, which is not we buy houses, it's we buy land, right? So the way that I'm doing that is I'm using I targeted the state of Virginia, specifically with my my brand and I've got the drive stack and which is really just targeting we buy land in Virginia or sell land fast in Virginia. Those are my two top my top two keywords. And so my drive stack was built, just the way that we taught we teach and the way that we build them for you in the MTI be, which is to associate your top level keyword with the brand name for your top level stack. Which, again, I may have pigeonholed Alpha Land Realty my land business into just Virginia because that's how I started building it out. If I want to scale outside of Virginia, then I'm going to have to do some work on the entity to be able to, you know, break out of that constraint, right those confinements that I created.

So the way that I'm building it out of Virginia is I'm starting to target specific counties and in building out internal pages on the blog or in the G site and also within the drive stack to target those counties. And then from that level, I do selectively choose the cities within the county that I want to target or the ones that get, you know, traffic and then build out the content for that, like I said, on a smaller scale, on a statewide scale at smaller than on a national scale. So I think that's feasible. If I was going to go on a national level, though, if that was my target area, then I would probably start with the broadest keywords, in this case, we buy houses, and then I would start building out on a state by state basis, internal silo structure, throughout all of your assets, all of your SEO shield. But you know, it's very difficult, in my opinion, I know, AdWords can be or Google ads can be expensive. But it's so much simpler to get results that way. Think about the amount of time and effort and money that you're going to spend on content creation and everything else to achieve SEO results, building out content for all of those different areas. Whereas you could go in and set up ads very quickly, and you're going to spend money on that too. But the difference is, you know, you don't have to put in all the effort. So I'm not sure how I would target that, I would probably start with associating the brand with the general keyword. So in your cases, we buy houses, but then I would start building out on the state by state basis, the areas that I'd want to receive leads from first and then from there, I would drill down further and go into a county-level or Metropolitan regional metropolitan area first, then a county level and then ultimately a city level. That's a really good question, but Marco, how would you go about it because I know you typically don't localize as much as I do.

Marco: You have to, you have no choice, right? Because that's how the keyword the top-level keyword that we're targeting is, for example, Sell house fast, and then city, maybe state or county or whatever. It's one of those variations of the keyword. So you have to do it that way. It's how we did it with Land solutions network, right, the land buying arm that we're building nationally, haven't had time to really work on it, but I'm just looking at analytics right now. And we just had what 60 something clicks during the last month or so. So that means that it's ranking already for whatever.

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Bradley: Yeah, I was gonna, I was gonna see if I could just yeah, I mean so that's, that's what I'm talking about is what you're saying it you know, here's the thing if you go into Google Ads even if you don't plan on running ads, which I don't know why anybody doesn't want to run ads. You know, especially in this type the real estate business because you can I mean, one deal, you know, could pay for your ad budget for six months or a year. So anyway, that's a whole nother topic. But what I was going to say was with Google ads, if you go into the keyword planner, remember the keyword planner sucks, guys, unless you're spending money, right? If you're not saying spending money, it gives you this broad range of search volume, and it's just it's stupid. So you've got to be spending money in order for it to show somewhat accurate search volume numbers, but go in and do a search on, we buy houses and some of the other, you know, related keywords and then just take a look at the ones that are that show up in the suggested keywords results of the keyword planner that show modifiers so we buy houses, and then the different modifiers you'll see state modifiers and you'll see a lot of city modifiers you won't see as many state modifiers but you'll see a lot of city modifiers. And I know because again, I'm in a similar industry. And those are the ones that I would start to target because a lot of people don't.

A lot of people will just search to sell my house or sell my house fast and they won't put a location modifier in there. So you do want that's why I think AdWords is great because you can rank or you can get traffic from those blogs, keywords very easily. And then you can also get traffic from even the localized, very specific keywords if you set your ads up properly, right, so I would go in and just kind of do a survey or, you know, survey the results of the Google Keyword Planner to extract all of the We Buy Houses, keywords and related keywords that have location modifier so that you know which ones if you're going to target on an SEO level where you're going to build content out for those, you're targeting the ones that have enough search volume to be returned in the keyword planner as a result, if that makes sense. Because if you're not seeing it show up as a location modifier. So we buy houses plus a particular city if you don't see that show up in the search results, the keyword planner results, then it's likely that it's not getting searched enough for it to be tracked by Google, which means it probably wouldn't be worth targeting or spending the effort on developing content out for that specifically if that makes sense. So I was going to try to show you some things samples of that, but we've run out of time, so I can't. So anyways guys, we're past the one hour mark. I've got to go, Marco. I appreciate you hanging out. Thanks, everybody for being here. Bye, everyone. sorry, we couldn't get to your question post it again. So we cover it next week or come join the mastermind we got a webinar tomorrow. That's right. Alright, guys, we'll see you later. Thanks

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Holiday Special Hump Day Hangout Episode 267: PPC For 2020 & Beyond

By April


During the Holiday Hump Day Hangout episode 267, Hernan revealed the importance of PPC for 2020 and beyond. He noted that if your business is not using PPC, you are missing a lot of opportunities. He highlighted the need to build an audience and to sell to that audience for success.

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Holiday Special Hump Day Hangout Episode 267: SEO Shield

By April


During the Holiday Hump Day Hangout episode 267, Rob of presented a run-through on SEO shield. He mentioned the analogies behind the SEO Shield and how it can protect your money site against the updates made by Google to its search algorithm. He also emphasized the importance of semantic relationships between web entities.

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