During the Holiday Hump Day Hangout episode 267, Bradley discussed Holistic Marketing. He mentioned the importance of branding and how to establish your presence online. He also shared important strategies on how to get more leads to your business.
Click on the video above to watch Episode 268 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
All right! Welcome everybody to Hump Day Hangouts. This is Episode 268. And today is the second of January 2020. This is the first Hump Day hangout to 2020. We shifted it a day. So if you're watching this and wondering why we're doing on Thursdays, we figured that just like us, a lot of people are probably gonna be taking the first off. And so we're here on the second day of January and going to kick things off. So if you're watching one, thank you for watching, to go ahead and type your questions in we knew we weren't going to get a lot of questions because we shifted it by a day. But we just got a handful of questions. And we've got some from the Facebook group that we're going to answer. And then we wrap things up. So if you do have a question like said, just go ahead and get it on there. So before we dive into stuff, we got some announcements. I want to say hi to the guys. The first time we've, I guess, talked in 2020. So Bradley, how are you doing in the new year and decade?
Bradley: Oh, man, happy to be here. It's, I'm excited about this year. I think it's gonna be a good year. So, you know, everybody tries to have new year's resolutions. I try not to really set new year's resolutions. I'd set more targets or goals, you know, and I've got a lot of goals that I'm trying to hit over the next couple of months with my real estate business especially. I'm really looking forward to the holiday season and being over now and I can get back to work.
Adam: Nice. Hernan, how about yourself?
Hernan: Good, man. All good. I have fun with family during the New Year's etc. for this year, for this decade, actually, last year was amazing. It was really, really good. So I'm expecting 2020 to be even better and keep on helping a lot of people that we are used to doing every week and every day pretty much and Semantic Mastery. So sad to be here.
Adam: Awesome. All right, Chris. How about you man? How was New Year for you and how you doing?
Chris: Yeah, super good here. Weather is getting colder and it's actually getting foggy and stuff. So yeah, other than that's 2020 like I already kicked it off like pretty crazy. I'm getting flooded with new leads and I barely can keep up I guess everybody wants to get rid of the tax bills and lower them for 2020 but yeah, a good problem to have. So how about you?
Adam: I'm doing pretty good. I was traveling visiting some friends for Christmas and so we flew back on New Year's Eve and so took a real easy had just a relaxed time and then now just getting back in the swing of things and like you guys starting to get back in and getting the routine back and going so for me that's been good especially after I don't know about you guys, man, my friends and family just go crazy with like baking and making food and I don't have a hard time putting down the cookies and all that stuff. So I'm looking forward to getting back into not only a work routine but just get back. I already been running and hitting the gym and it's going to take a little while to cut the pounds and put off here that. Marco, how about you, man? How are you doing?
Marco: I'm doing good man. The holidays are crazy when you have three little kids. Mine is, you know, my daughter's the youngest one is 14 months. And I have a seven-year-old son and an eight-year-old son, an 11-year-old daughter. So they keep you feeling free and busy during the holidays because it's this and that. And let's do this. And let's do that and to keep you just running around. So even though I worked less, I was busier than I usually work and they will drive you crazy. So anyway, it's just I'm like Bradley, I'm glad to be able to get back to work. Yeah.
Adam: Fair enough. Well, speaking of the holidays, Marco, all of us, yourself, other people as well. We're hoping for your charity. How did things go with that?
Marco: We're doing really well. That's ongoing. Actually, it's not it doesn't end, what we do is we do an end of the year and in January, a big drive to try to get as many kids into school as possible. We try to give them opportunities, right, a chance to go to school with everything. Paid everything that they need it we also we talked to the families try to help the families, we tutor, we just do a whole lot to try to keep this kids these kids in school and when in fact, if they make it through the school program, which is, of course, a great school and a junior high in high school, or then we get them into technical training, and they do have a job waiting for them. Once that's all done so it says it's not as if they're just going and getting an education for just for the sake of getting an education which isn't a bad thing. Right going studying learning about the world about things is not bad in and of itself. But it this has a purpose and that there are companies in Costa Rica that are that where these jobs aren't high demand, and we're meeting that high demand with what we do. So it's really interesting. It's really good that the charity has done well. It can never be enough. Yeah. Right. This because of the more money that we have available, the more that we give away, of course. But yeah, we're doing really good. I still have two more charity webinars that are that I am going to do. So they're not finished. And I might do a third one. Because I think that it's needed people I want people to clearly understand what it is that's going on. What we've been preaching literally for four or five years about entities where this is headed because where it where it's going, and how Google is going to do away with it. Yes, I'm going out and saying Google will get rid of links. And the way that they're doing is through quantum computing. I went once they go quantum the they can get chips communicate with it linking to each other. I mean, that's already taking place, I'm not saying is going to happen tomorrow or in five years, although I do expect that within the next five years. For that to be able to happen, they will have to retweet their algorithm so that they can now ignore the link spamming and we can start some new fun type of spamming because you can always spam whatever they do.
Adam: So I know you said you've got a couple more webinars, Marco. And if people aren't aware of this, how can they get in on these webinars? Because these aren't going to be publicly broadcast?
Marco: No, they will not. I'll post the donation page in the event and they can go and donate. And I don't ask for any amount. You know how I say it. Your heart will tell you whether you want to donate and your wallet is going to dictate how much you donate how much is up to you. Your heart is going to tell you whether you're going to donate or not. And that's it. And if you want to post the link, go donate and then send. I'll post the email in there too. You send proof of donation and we will invite you to the webinars that simple.
Adam: Awesome. Good stuff. Yeah. And for everyone who took advantage of that over the holidays, that was awesome had a lot of people do that at semanticmastery.com/Christmas or MGYB.co/Christmas, a lot of great deals. People took advantage of that. And you know, it's a win-win people gave to charity, and then they also got a discount on product services as well as training. So we really appreciate everyone participating in that and getting some great deals as well.
Real quick before we hop into the questions, I just want to say, Hernan, you know, we're finishing up some things that you've been talking about for a month or two, and we're getting ready to do that and the people who took advantage of the Semantic Mastery holiday bundle are going to get access to I'm going to call it too excited keep things short. But for those who didn't get into it with the bundle because they're going to get it for free as part of the bundle. Can you tell people a little bit about what's coming up here later in January?
Hernan: Yes. 100% Thank you, Adam. So um, so the idea is we ask a couple of questions to most of our audience, right people that are watching how many hangouts people that are subscribed to YouTube, people are on our list or on our different Facebook groups, and the number one thing that came up was like the question was, what is your challenge right for 2020? What is your challenge when it comes to growing as a digital marketing or digital marketer or digital marketing agency owner and whatnot, and the number one thing that came up was getting new clients, right? Getting new clients and charging those clients more money. So what we decided to do on this was while POFU Live 2019 was happening, we decided to launch a new program called double your agency, so 2xyouragency, or short and on that, on that program.
We're going to be doing is to show you how we are not only getting more clients for our agencies, you know, respectively. Each of us has our own clients, our own clientele that we serve and whatnot, how we are getting those clients, but also how we are charging those clients more money, right? The main, the motto behind double your agencies that you can double the revenue that you're generating, with your agency with your digital marketing agency, whether you have like a small team, whether your own like your own, like team, your own one-man-band, or you have like 30 VAs working doesn't really matter. You can double your revenue by working with this program for the next 90 days. So over the next 90 days, we're going to be working with Bradley hand to hand on how we prospect how we generate results for clients and how we scale meaning the processes that we're putting together to actually get help that we need so you can make more money while working less so that's the whole motto behind 2xyouragency. We're trying to cater to, I would say a broader community of digital marketing agency owners. So that's going to be local SEO. It's also going to entice local PPC, Facebook ads, branding, you know, and all of the stuff that you need to actually leverage your image to actually reach your revenue goals in 2020. So that's basically what's coming. It's going to be pretty awesome.
Bradley: Okay, cool. I'll grab the screen. Alright, you guys should be seeing my screen, correct?
Should You Use The Excerpt Or The Long-Form Content Of A Blog Post When Syndicating Through RSS Feed?
Bradley: Okay. Yep. the First question is, what is the best way? What is the best to syndicate blog posts through RSS feed? Let's see a short excerpt, blog posts content or the entire long-form content. Okay, that's a good question. I recommend using the long-form like so the full post. So that's an RSS setting. I think that's in the reading settings. What was the WordPress settings general or WordPress settings? Reading I think is where you can edit that to display either the full-text post or just an excerpt.
I always like to use the full post because when you're syndicating content to the blog properties in the syndication network, which would be at least the three default blog properties are blogger, WordPress, and Tumblr and out of those, I think it looks a lot better if you're syndicating a whole post, as opposed to just an excerpt because then that's it kind of truncates the post on the syndicated properties. In other words, it's just a summary with a link back to the post URL, as opposed to the full body of it. So I prefer to have the full text or the full post displayed. But it really is up to you. And it also depends on what it is that you're trying to accomplish. Because here's the thing, if you're going to be hammering exact match keywords, as anchor text in your blog posts to link back up to your internal pages on your site, which is what we teach in syndication Academy, right, which is, use your blog from your money site to publish posts that have a contextual link that links up to the pages on the site that you're trying to rank, especially if you've got proper silo structure. So what happens is if you are syndicating the entire post. But you're constantly hammering away with the same anchor text over and over and over again to a particular inner page, then you may want to select summary so that you're not actually syndicating that internal link. In other words, if it's not the full body of the post that's being published on the syndication network properties, and it's just a summary, then the link is going to point back to the post URL. Does that make sense? As opposed to having all of the links within the page, the post itself actually being republished also? But if you're following our advice, and using one branded syndication network, so tier one branded syndication network for blog syndication, and as long as you're varying your anchor text for your internal links, you shouldn't have any problems whatsoever. So again, I prefer doing the full-text post. But it really is up to you. And it also depends on what it is that you're, you're doing, like how your blog and that kind of thing. was a good question. Does anybody else have any comments on that?
Marco: No, just totally agree. Okay.
Is There A Way To Find MREID In Google Knowledge Panel?
Moving on, is there a way to find the MREID (machine readable entity ID) in Google knowledge panel as I can't seem to find it? And I sure, and I'm sure I could before or has Google change? Yeah, I believe there has been a change. So I was actually looking at this because I have the way that there was one way that I know of that used to be this, this, I don't know if you guys can see it in my browser up here, but it says to get the MREID, this was a bookmarklet that you could drag up to your bookmarks bar here. And it used to work where if you click that it would right here where it would say, MREID, it would show you the MREID for the entity if it had one. But now it's showing is undefined. And so if you just do a quick search for how to find the MREID and Google you'll see that this was the bookmark that was talking about right here, you would drag that up to the, your bookmark bar. And then you would just click on it when you have a Google search that displays an entity in the Knowledge Graph. However, that's not working for some reason. And so and I even just replaced it by a moment ago while Adam was talking, and it's still not working. So there must have been some sort of change. However, let me point out a couple of other things from that same Google search for how to find MREID. If you click the upbuild.io and wordlift.io. There are some pretty good articles here about MREID. So if you guys want to find out more about it, that kind of stuff, you can just click through and read these two articles. Also, there is the developers.google.com, the Knowledge Graph reference rest vi API. So in other words that the Knowledge Graph Search API, it's inside the developers console and Google. If you go over there and type in if you type, you go over there too, or excuse me into in here and under the query section on the right-hand side, you just type in the entity name, right? Then you'll see over here it's going to pull in, this is the result. So let me just refresh and we'll start this over so you can see what I'm talking about.
Once again, you'll see the kgmID is right there. So this is right there before the ampersand if I copy that it's the same as what you're seeing right here. That it's the same URL. So if we were to just close this down and go one more time with that, just that URL. And I don't know why I didn't actually pull it all the way through. Marco, do you know how to get the URL to appear as the Knowledge Graph from the kgmID? Or the kgID?
Marco: Yeah, if I go and look at my notes, I have somewhere how to get it. Okay. I'm not gonna go right now. You just did a great job of explaining how to do it. I'd be careful. I just tell people be careful that that's your machine reasonable entity ID. You're fucking wrong with your entity when you when you're using that. Be careful what you do with your entity, the way that things are being looked at right now and seen right now and the way that that the algorithm is looking at your entity. So if you do anything to ambiguate your entity, you're in trouble. That's all I had to say was just a word of warning for all you guys that are, you know, you heard about this machine readable ID hack and this thing, and what you can all of these different things that you can do, just make sure that you know exactly what it is that you're doing with that machine readable entity ID. That's your entity on the web as far as Google is concerned.
Bradley: Yeah. Yeah. So this is what I was talking about. I was able to enter in the Freebase back before they had shut it down to have public editing. I was actually able to add it not showing the MREID is the same as what I was just showing here. So you can see that that's what I've got right there. Yeah, right. So anyway, hopefully, that was helpful. I don't know what you're going to do with it. But there you go. Alright, next question.
Are The New GSites Sandboxed?
Happy New Year or the new GSites also sandboxed. What constitutes doing anything doesn't include a G drive assets and embedding them into the G site. Thank you. That's a good question for you, Marco.
Marco: I've never run into a G site being a sandbox. What constitutes anything doesn't include that in G drive assets. Yes, Brandon, you showed that you add them to the G site not only that but syndicating them through a syndication network. Right. It did that. And it still ranking for SEO Virginia today, after all the updates Well, during the last four sites almost five years, right. This coming May. Yeah. And so yes, it's still going strong. So yes, by all means, and not but not only do you embed mygb.co is where Dadea, our master link builder, master spammer, master and better that's where he hangs out just go and get a gig from him because he knows exactly what to do with with the embed URLs. And with the iframe, actually and then how to link build to it so yeah, by all means, have at it.
Bradley: I think what he's asking is like with you know, when when it comes to a money site, if you make changes and it starts doing the Google dance when we're not supposed to touch it really for like three weeks while it's doing the dance, I think that's kind of what he's asking about. Are the new g sites also sandbox meaning when they are doing the Google dance should we not make any changes to them?
Bradley: Yeah, and I don't think I've never been. I don't know about the sandbox being the proper term. But I know that g g sites from the drive stacks typically, at least in my experience, they, for the first several weeks, they end up they go in and out of the index, or though they may remain index, but they won't be in the top 10 pages and then it pops in and then it pops back out and pops in and pops back out. And it does that dance that significant dance for the first several weeks, at least for most of the projects that I've I work on, I've noticed that.
And so I don't know if that's technically the sandbox, or if that's just the dance, I think that's more that's
Marco: that's a dance a sandbox is when it'll hit a position, whatever it is, a lot of times second or third page, and you start hitting just hitting it with everything, you know because you're trying to get it the first page and it won't move. It's simply no matter what you do. It will not move that that's a sandbox that's or it just won't wrap that's different than seeing the ranking and then it goes off, and then it comes back and then all of a sudden it's on the first page, then it'll be on page 10, then it'll again, it'll look like it's been deindexed. And then it finally settles in whatever place is going to settle so that you can do whatever you want with it. We usually know once we've done hitting it with everything, we let it go for a while, so so that I don't know. So I had simmered and cooks up really good. And then you have other URLs that you can target, that you can use for link building while that's going on, is that necessary to continue hitting that g site over and over again, although I can't say from just from experience, they can hit it with literally anything and it'll take it like a champ.
Bradley: Yeah. Please, sir, my apps more. So, all right, that was a good question.
Does Long Form Content Perform Better Than Shorter Forms?
The next one is uh, let's see. Happy New Year. Hump Day Hangouts. Awesome. He says in a recent Hump Day Hangout, you spoke briefly on long-form content is now performed a preferred over shorter form, content can you guys speak to that. And what you see with that moving forward, cheers. Okay. Yeah. So I think what you're talking about is years ago, the way that silo structure we used to the best way that silo structure, or when we would build silos out on a website, the best way to do it years ago was to separate each individual keyword out that you wanted to, you know, optimize for, and try to rank a separate page or post for each keyword. So each, each post or page would be optimized primarily for one keyword, right? And so you might have let's say that in you know, I don't know we'll just use the tree removal as an example that could be a potential silo right. And so there might be you know, five different versions or variations of tree removal Service, emergency tree removal, pine tree removal, dead tree removal, right.
Those could each be individual versions or variations of the tree removal keyword. So what we used to do is we would have, you know, Tree Removal would be the primary, you know, the top of the silo. So that would be the most the broadest of keywords. So we would put that at the top of the silo. And then for each and every one of those supporting keywords that I was just talking about long-tail versions of it, we would have a separate post for each one of those optimize specifically for that, that phrase, and all of those would obviously link back to the top of the silo. So the silo landing page, which would be tree removal. However, what happened is a lot because those keyword themes are so closely related. It kind of created redundancy within the silo, right? A lot of times the same things would be set over and over and over again. And it's you know, because it was the same theme, right, the same topic, and they were so closely related that it just did.
It used to work really well. But what I found was after, I don't know, one of the panda updates, I think it was around the 2015 timeframe. That longer-form content seemed to work better. In other words, instead of creating separate pages or posts for each and every keyword that you want to rank for, you would put all of your closely related keywords within a particular theme onto one long-form page, which would be the top of the silo. So in this case, tree removal, the page, which would be the top of the silo would include all of those other keywords in there. And so the content itself could be a lot longer it could be you know, we used to do 800 to 1000 words on for the top of the silo, and now it could be 2,500 words for the top, top of silo page. And then what happens is, what I recommend is having sections so header headings sections, within the content where you have, you know, you're optimizing for each one of those variations. So now you've got one really like a three rotative piece of content that includes your, your primary keyword, as well as all of the supporting keywords, then if you need any additional push for any of your, for that page in particular or for anyone of the supporting keywords, then you can always do a post within that, that silo within that category that's optimized for whatever keyword it is that you need the additional push for. But my point is, instead of having, you know, five or six articles, top of silo with four or five supporting articles that are all basically saying the same thing anyway, you put it all into one long-form copy, or one long-form page that mentions all of those other keywords, you break it out into logical sections. You can even put a table of content or jump links at the top of it. If it's really long, right, those work really well too so that somebody could click on it and it would jump them down to that section on the page. Then what happens is you rank that or you know, publish that page, give it some time. So where that settles in, if you need an additional push for any of the keywords that you're trying to rank for on that page, then that's when you can publish blog posts, within that silo to link back to that page. And remember, if you put a table of contents in with jump links to each one of the sections, the headings sections on that long-form page, if you're doing a blog post to push one of those keywords from, you know, one of those supporting keywords, you can link back directly to that jump link to so now you're getting you to know, links built to the jump link through that keyword onto that primary page, if that makes sense. So, you know, once that kind of shift occurred, and it went from doing everything where all pages were singularly optimized for one keyword to the longer form stuff. I've had a lot of, you know, over the years I've seen I even took sites that started to perform like didn't perform as good as they used to, and consolidated content into one place.
Marco: No. Okay. I'm good.
Bradley: I didn't know if anybody else wanted to comment on that. Alright,
How Would You Deal With A Person Who Believes That Blog Post Should Not Be Shared On Social Media?
so Austin Zot Don is up. He says, one of my clients just recently brought on a social media person. Today that person tells me that he doesn't want me to post blog posts, videos or anything else to any of the social media platforms. He says blog posts should stay on the blog. What's the best way for me to respond to this ridiculous demand?
Adam: Yeah, that's Jordan, if you scroll down real quick or check it out, you can check out Jordan's response. I think that's pretty good. But yeah,
Bradley: I agree. I read that earlier, Jordan says to go one level higher than him or her and tell their boss why it's vital if the social media person won't listen, why would you write content? He wouldn't amplify. And I agree with that. I would say the same thing. As far as what Jordan says, I would go above them. I mean, you remember that whoever hired you for doing SEO hired you to do SEO? They didn't hire the social media person to do SEO, they hired you to do SEO. And social media plays a part in SEO. So but, you know, SEO doesn't typically play a part in social media. In other words, you have to you should be using social media to amplify to promote the content that you produce, because it helps with SEO. But, you know, the social media person doesn't have to really do anything for SEO. I agree with what Jordan said is go back to the person that hired you. And say that to them. So you know, you hired me to do SEO, this helps with SEO, I understand your social media person wants to control all the social media, that's fine. But I, I would have the content get sent to them and make sure that they're publishing it, then at least if nothing else, but again, I would remind the owner, the business owner, that the reason why they hired you is for your expertise and what kind of results you can achieve.
Hernan: Yeah, yeah, I agree. I totally, totally agree with what the guys have said here. I would say that there, there are a couple of things that will impact the reach on for, for instance, Facebook posts. So there are a couple of things that you can do or that social media person could do to actually still get content to the page and still get you the SEO benefits. For instance, if you're posting a link on Facebook, you know how the Open Graph Well, you know, Facebook will go in and crawl the Open Graph. So we'll bring the image the title on the description of the page, right. And if you have like a little bit of body copy, and then you have the link and whatnot, that gets, let's say, X amount of reach. But if instead of doing that you upload an image to Facebook, and you keep everything else the same, you still put the link in there, it won't be a link post, it will be an image post, and that will boost the reach that those publications have, you still have that link going to that page from a social media post, but without interfering with their reach. So they're like a little bit of common ground. And at the end of the day, if you're talking about promotion, and you're talking about branding, you want to work hand in hand with this person, you know, because at the end of the day, that person is trying to get buyers, leads, sellers, on social media while you're trying to get them on Google and at the end of day, you know, you need to be working to get them intense.
Marco: I think I would actually be a little more radical. Surprise. Surprise! But that to me, this POFU, Austin. If you're getting results and you've steadily been getting results through whatever it is that you do, and then comes to social media person brand new, telling you what to do, then do the Jordan but not only that, you go to the person that's above that or the person who you signed the contract with, the person who you deal with, but I'm getting the results. You want me to continue getting results to get this person out of my way, figure out another way to get this person and as Hernan said, Baby, you can cooperate but never with this person telling you what to do as Bradley said, social media person does not know SEO, they think that they do and they think that they're God's gift to the SEO world but they're not. They know how to be social. Your job is to get results not to really be social though. It is part of the job and you should have someone. For that, to me, yes, it's going a step above or to whoever it is that you need to go to. If you want me to keep getting results, I need this person out of my way. And if you don't, then I just walk away because I can't work like this. Yeah, this is not how I work this. This is not when you and I talked, this was not part of the deal part of the day, and if this is going to include me having to go with this person that teaches person SEO, that I'm gonna have to charge a whole lot more money for a consultation because that's not in the work description. I'm sorry.
Bradley: Yeah, yeah, I agree. I mean, I would say if the social media person doesn't want your posts being automatically published to the social media channels, that's fine. You know, there can be a compromise. The compromise should be in that case that the content still gets published to social media channels, but it gets done manually so the social media person can dress it up, pretty it up, do whatever they want to do to it, but it should still be posted is the point, right. So I agree with what Marco said, you know, you'd have to say, look, this wasn't part of the arrangement when we set the terms of our agreement. And now you've thrown this into the mix. So we're going to have to, you know, either rework the agreement, or we're going to have to bring it back to what was originally agreed to. I agree with what Marco says.
Is There A List Of Deliverables That You Need To Provide For Your VA To Build Out The SEO Shield?
Okay, so the next question is, I signed up for the SEO shield or for a new project that will be going live in a couple of weeks. Is there a list of deliverables that I need to provide for your VA to build it out? whatever's in the order sheet. I mean, you place the order, but then when you go to the place, submit the details for the order, it's whatever's in there, do we have a pre-populated list of deliver of the list of requirements for these things, guys?
Adam: Yeah, the best way is what you said Bradley, maybe we're working on getting a little bit better information for you. So you see that before but yeah, the process there is to just make it streamlines your order. And then once you go to your dashboard at mgyb.co, you can go in and it'll have everything listed out that you need to provide. So I did see who or who asked that. But yeah, that's the process if you then have questions, you know, feel free to reach out to support and you know, point in the right direction.
Bradley: Yeah, I'm thinking we should maybe at some point, put on the sales page, like a link to a PDF that shows what's needed or something, you know what I mean?
Adam: Um, yeah, it's in the works it's probably going to be in the next 30-60 days, we're going to be video so they can be updated because you know, things go along, you know, maybe we change something the way something's done, but yeah, we'll have that setup.
Bradley: Okay, cool.
Marco: They can just write to support at mgyb.co, since this is what support is for, right, these questions. This doesn't involve SEO or any SEO advice. It's okay. So how does the order work? How does the ordering process work? What do I need to provide? That's perfect because Rishel is awesome answering those types of questions, and if she has questions that she'll come to either Rob or me and ask us for input on how she should answer. So by all means, right to support, Rishel is great. She's doing a fantastic job and I just wanted to make it public that are and as a matter of fact, let me give a shout out the new year to Chris Greenhow, who has been with Semantic Mastery support for like, seems like forever. And we don't ever run into support issues because he can usually just deal with everything and he knows how to contact us and get everything done. I think we have a really smooth system and we have some great people with great people skills. So shout out to our support board, both at Semantic Mastery and MGYB.
Bradley: Yeah, God bless Chris for being that guy because of the support guy. I've attempted to do it like once or twice in my career, and I don't know how anybody can be a support person. So he's worth his weight in gold.
How Many GMB Posts Do You Need For A Silo?
Alright, the next question is from Nathan. He says when siloing GMB posts, how many do you typically use for each silo? As many as it takes? Nathan? Do you try to limit silence to five to 10 posts? Now? I mean it there's, there's no reason to limit it.
There's no, there's no reason to limit the number of posts within a silo that I'm aware of. Okay. So there's no, no, like, hard limit as to a number of posts. It's just as many as you need, really. And that would be the same for the next question when siloing website posts or pages do you try to limit those to a certain number of pages or posts? Or do you continue siling until you run out of content related to the top-level keyword? Well, I mean, yeah, there's no limit to that either. And here's the thing, you know, again, I always do what it's necessary to get results. Sometimes you'll be able to get results with just a couple of, you know, maybe two or sometimes you don't need any supporting posts at all.
But within a proper silo, it would have supporting posts. And sometimes I'll get results with two or three posts. And other times it might take 20. You know, it just depends. And it's not, you know, you could run out of keywords. But that doesn't mean that you couldn't publish additional blog posts with the same keywords, right? Just you say things in a different way. That's why I like curated content so well because you're not curating content, you're using other people's content to create a to publish a post, right? Where you're highlighting, or you're highlighting other people's opinions or content about a particular topic or subject. And so that's why I like curating because if, like, let's say that you've got six keywords in a silo, right? Then if you had a blog post published for each one of those keywords, so your top-level keyword in five supporting posts, and then you run out of content, you wouldn't you know, if you just did one piece of content per keyword, then you'd be out after but if you didn't get the results that you needed, you should continue publishing posts within that silo. So that's why, you know, again, curated content works so well, because each time you're publishing a post, you're pulling in other people's content. So you don't really have to come up with original content is my point. All you got to do is come up with an idea for a post and then go find content to support or too, either to support your opinion or to object to the opinion that you're in sometimes those make really good posts to like, argumentative posts, right, where you show a differing opinion, right? So you show both sides of it, but that's what I like about that because with a good VA. A good VA doesn't even doesn't have to be a subject matter expert. All they have to do is be able to locate good content about a particular topic. And then, you know, put it together in a blog post with some commentary injected in between each piece of curated content and that's all that's needed.
Alright, so you can produce content very quickly. It's much better because it's usually you're citing right you're citing other subject matter experts instead of trying to be a subject matter expert all you're doing is locating content written or developed by subject matter experts and it using that in a post where you're injecting some commentary and that's about it. Okay, so again, it's not a number of is not any certain number of it. I always like to do as many as it takes to get results. Period. All right.
Wayne Social Buzz me that's what he says so, so true. What's up the lane, Happy New Year, by the way, he says social media people do not know how to get traffic. If you believe that then you believe everyone on Instagram is rich, skinny and pretty. And social. Wayne also says plumbers cannot do the work of a contractor social media people are the plumbers. They can get your ship moving, but they can't build a rebuild. Okay.
All right. I think we had a couple of other questions that Adam pointed out from the Facebook group earlier. So let's go ahead and slack if you want to open them or I can I've got them here. All right, I've got them here.
What Should You Look For When Assessing A Niche For Lead Gen?
Alright, so the first one was Patrick Smith. He says I was brought up in SEO hearing that citations of backlinks were the best ways to assess how competitive niches since that was all you had to do besides a solid site to rank since that is obviously not true. What exactly should I look for when assessing a niche for something like lead gen?
That's a good question. You know, obviously, backlinks and citations play a role. But when you're talking about local stuff to especially when you're talking about GMB stuff Now, remember, proximity is a big issue which is specifically what local lease pro was all about. was finding a way to await a kind of a way to get GMB assets verified for exact locations that you wanted to get leads from the right so that we were basically playing with the proximity issue as opposed to fighting it right, by just getting more GM bees. But that's not really I mean, although I do understand that it's apparently the Google wrath may be over when it comes to suspending GM bees. At least that's what I'm hearing. I don't I'm not going to confirm that. But that's what I'm hearing. So it may be that we're going to be able to start doing that again soon. But yeah, there's a lot of things I think Marco would be better just explaining this, which is what he started to do in the thread anyways, but there's a lot of things that you can look at, I don't look at third party metrics that much anymore, they can certainly play a role. But you know, looking at the number of citations or the number of backlinks or the quality of backlinks isn't necessarily going to mean that you're going to determine your competitive level because if you have your entity, correct, which is what we've been teaching, right? And Marco can talk more about this, but if you have your entity correct, and you're on page type, you can outrank many different competitors that might have a shit ton of backlinks, but they don't have their entity right or they have an ambiguous rated entity. In other words, there's some sort of vagueness about the entity so you can come in with a fraction of any off-page work and outrank it and again, like Marco points out in his thread, if you look at what Jeffrey Smith has been able to do with strictly on-page and developing the entities correctly, he can outrank massive authority sites with no backlinks and it's all because he's he knows how to do that. So Marco, what would you say about that?
Marco: I would say exactly that and like okay, so we could add semantic mastery teach and on-page SEO course, and siloing and interlinking, and everything else but Jeffrey Smith, and I like I hate reinventing the wheel. And what I would do is go and try to copy what he did because of him to me, he's the master at this. Why would I go and try to outdo the master unless I could, in which case, I'd go and tell him Hey Jeffrey, which we often to try this and see how that does with whatever it is that you're doing and then get back to, or just whatever we can think of. But in these terms, it's, you know, the Whelan's already invented and nobody has come up with anything better. There's nothing better than SEO Ultimate Boot Camp as far as doing your market research. You're right the top-level categories I had to determine top-level categories, how to find them, and then the supporting and then everything else that you need to do in order to do what it is that Jeffrey does, which is as you said, outrank others with just the way that he sets up his websites. Of course, the training of it, it is a lesson intensive and you know, there is a learning curve. And you know, he goes into some terms that you really have to think about. But having said that, dude, nothing beats what Jeffrey has done I wouldn't even try. I don't care to try because most of the stuff that I do is off-page anyway. So this is a perfect complement to what we do off-page.
Bradley: Yeah, I would agree that what Jeffrey has been able to or his course on-page, SEO Bootcamp it's fabulous guys, it's incredible. You know, that's why we didn't end up ever creating an on-page course because there was no reason to try to compete with what Jeffrey put together it's fabulous. So we just from promoting his ever since we saw it. So I would highly recommend you do that because again, you know if you have your on-page right and your entity information correct you can now rank with a fraction of the off-page stuff. You can outrank, you know, even fierce competitors. And so that's the important thing. And then if you're using the, you know, the entity, the SEO shield, which is like your entity loop, right, so all of that stuff, surround, you create this entity and you have all of your tier one branded entity assets, and you use those as your SEO shield, then you can just hammer that stuff with our link building packages from MGYB. And even though your money site won't show backlinks like your competitors do because you're not building directly to your money site, you'll still outrank them. Does that make sense? And that's why looking at those third-party tools for a number of citations and for backlinks, backlink analysis doesn't necessarily mean anything, because you can end up outranking them without with only, you know, a mere fraction of what those numbers are showing, because you're doing all of your external SEO, to your SEO shield as opposed directly to your money site.
Marco: I talked about what Dadia shared in the mastermind. And in RYS Academy, I think he shared it there to where he's doing a case study on ecommerce, I can't say the niche, right, you know how people are. And this is a client of his. But I mean, we do up for a fraction of the money that these big players in the industry are paying for marketing. He's able to go in there and just take clients so we take money away from these people who are spending hundreds of thousands a month maybe millions a month for this niche. So you were talking about the Amazon, Lowe's, Walmart, you name it, they're in the space and he's in there, fighting it out and eventually he'll be able to practically own the niche which is incredible for 1200 bucks when you can do it for 1200 bucks, go in there and compete. For top-level category, I don't know anything else that you could do to match that add to that the entity that like the branding course that branded did but what you do a paid ads and you send traffic targeted traffic that's a niche-specific and hyper-targeted to whatever it is that you're doing, whether it's local, or whether it's for your brand, and that's money. It's money in the bank you're in. I think Patrick is in the mastermind, isn't he? No, no, he said he planted city, but you should be in the mastermind because all of these things are available in the mastermind, how it's done the How is in the mastermind?
Bradley: Yeah. Okay, we're almost out of time.
Local Lease Pro No Longer Offered As A Standalone Course
This one is from Patrick, he says heard that Local Lease Pro is no longer offered as a standalone course in part due to the way Google's GMB policies have changed recently and I was directed to local GMB Pro is the replacement question is about why local lease pro method is no longer recommended. And that's precisely why Patrick is what I was just talking about earlier was the fact that because what we're doing is getting spammed GMB listings like in other words, GMB listings, that didn't actually exist. There wasn't enough physical location for that business essentially in. The problem was that when it started, it became a lot harder to get them and also, or once you would get them they would get suspended easily. And that was because Google has been on a rampage for several months about just cracking down on GMB spam. So we got away from doing that because it was getting too hard. Like we don't want to teach people how to do stuff that is going to, you know, like rework, right?
Go out and build GMBs or buy GMBs, and then you start building them out and they get suspended. Now you've wasted time and you've wasted money, right? We don't like to teach stuff that it's going to require, like churn and burn strategy, that's nothing. It's not anything I've ever liked to do. I don't like to build my business on stuff that potentially I could lose you know what I mean? I like to do work once and have it pay me over and over and over again. So that's part of the reason we got away from suggesting it was because of it was getting too hard to get spam GMBs or if you were able to get them they were too easily suspended. Right. So we kind of switch back to going to what we had originally been teaching which was the local GMB pro method which is how to get the best results from a GMB and even overcome the proximity issue. Although that is a lot stricter now than it was when we first developed it. I know you can still get over the proximity issue.
There's no doubt you can overpower that but it does require more than it used to to to overcome that because the proximity is you know, the proximity filter for GMB is a lot tighter now than it used to be. It's a lot stricter. Okay.
He says if I got the local GMB pro would I still be able to accomplish the same kind of business model which is quick map ranking without sight and simple flat fee rental using the local GMB process. I really like to be able to outsource almost all of the GMB ranking process to MGYB and follow a repeatable process to stack success. Thank you. Yeah, of course, MGYB would excuse me out local GMB pro would still teach you how to rank any GMB that you get. So it would be up to you to get the GMAT whether you're doing that in a legit manner which means you're getting an actual address somewhere where you can verify you know, get a postcard set to so you can verify or if you can buy GMBsthat you know if you can buy GMBs that get verified from somewhere like you used to be able to from us and you want to and you want to get the best results from those GMBslocal GMB pros absolutely teach you how to do that. A lot of the stuff that you're going to we're going to tell you to do to rank GMB is going to be stuff that we sell in Mgi be anyways, right, which is the SEO shield, essentially your entity loop. All of that should be done. You know, our ys drive stats, all of those things can all help to rank a GMB. Whether it has a self-hosted website or not. It doesn't matter. Right, we can get results with just a GMB on the GMB website, but it still kind of includes all the other stuff that we were talking about. You know, our SEO shield stuff. That makes sense. Do you want to comment on that Marco?
Marco: No, it was fine. Okay.
Bradley: So yeah, as far as our you know, outsourcing all that stuff. I mean, again, local GMB Pro was just it was a lot more in-depth. It was more for more competitive GMBs. So in other words, if you like local lease pro was all about trying to find and identify the really easy map ranking opportunities. And then so you go out and say, you know, you register 20 GMB across a metropolitan area, and out of those, you know, eight out of those 20 might rank overnight with little to no work at all because of the proximity issue and you were able to just hit all, you know, check all the boxes to rank really well because you found low competition not very many other businesses registered in the same zip code, you know, all that kind of stuff, but with the local GMB pro method, it's about whatever GMB is that you have to get the most the best results even in very, very competitive areas. It's how to get results from those GMBs. That makes sense.
Okay. All right. I think we're about wrapped up.
How To Create Location-Based Silos Using Tags
The last one, I would say, Daniel, I see that you've just recently joined the mastermind. This is a question he has about some locations, some siloing for a service area business with both service silos and location silos. And Daniel, I recently had been talking in the mastermind about how to create site location-based silos using tags. And it's not the traditional silo method. It's a bit different than what you're you would be used to. And I've talked about that in multiple mastermind webinars. And in fact, there's a post where I, that I replied to one of the other members in the mastermind recently, I think it's Mandy, where I pointed out the lesson URLs where I talked about location siloing using tags. So just go do a search inside the Semantic Mastery Mastermind Facebook group, and you'll find it Okay. And then just go watch those and you'll see that my opinion is the that's how I've been doing all of my service area business websites when that whenever I've lived patient-based silos. I've been using this the tag method for I don't know about a year and a half now. So go take a look at those and you'll see what I'm talking about.
Marco: We have AI, Bert working inside the Semantic Mastery, video archives, or mastermind video archives, so he could just go use the search function and look for whatever it is that that he's interested in siloing just whatever it is type it in. It's one of the modules, it says search 119, I think it is 120 whatever it is, it's in there. Just go into type the keyword that you're looking for, and you're going to get everything associated with that keyword. So use it.
Can You Rank A Google Site And GMB While Waiting To Book A Client?
Alright, the last question and we're gonna wrap it up because it's five o'clock is. He says, Can you rank a Google site without a GMB rank and rent without a client until the site is rendered? Sure you can. I mean, you can rank up a Google site. If you're talking about sites, Google com. Yes. You can also rank a GMB right. If you go out and create a, you know, a fake GMB listing with a generic company name or whatever, you can rank that, again, you can rank I mean, you don't have to have a client to do that. That's how I got started in this business. So I would rank stuff, including maps listings, and then I would once they would rank and start generating leads then I would call who you know what the type of business that it was for and then try to find somebody that was willing to at the time I just did flat fee rentals, least on a monthly basis before I switched into pay per lead or equity share.
Or revenue share, I should say. So anyway, yeah, you can absolutely do that. That's it. You just can't rank in the three-pack right? Without a GMB, right? Do you need a map? Yeah, you need having you need that. You need that GMB listing. That's correct.
So, all right, everybody. Well, thanks for being here. Happy New Year to you all. We will see you guys next week. See everyone. Bye, everyone.
Click on the video above to watch Episode 267 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Adam: And we are live! Welcome everybody to a very special Hump Day Hangout, our special holiday episode. It's Episode 267. Today is the 18th of December. This is going to be the last Hump Day hangout before 2020. We'll make a reappearance on January 2, which is a Thursday. So a little bit weird, but we're going to be here and we want to get you guys a special webinar, not only with ourselves, but we also have two guests who I'm going to introduce shortly. But speaking of, let's just go through, say hi to everybody. You can see who's going to be here and then we'll go through a quick discussion of what we're going to cover today. We've got some special topics and we are going to be able to fit in some questions. Bradley was nice enough. He said he'd be able to stick around Marco was well and then everyone else that they can. We're going to knock out some questions as well. So, Bradley, how are you doing, man?
Bradley: Good. I'm happy to be here. I got this Christmas hat on that's a little bit too tight. So it's squeezing my head right now.
Adam: Bradley passes out during his presentation.
Bradley: I just want to say that if I end up crabby or shitty with an attitude by the end of the hump day hangout today, it's because I have a headache from wearing this damn hat.
Adam: Outstanding! I've got the Brady Bunch thing going on, I've got all these panels. So I'm just going top to bottom, left to right. So we got Jeffrey Smith with us here, Jeffrey, for those who wouldn't know you. But if you don't mind giving yourself a short introduction and people know kind of a little bit about you and how you
Jeffrey: Okay, very cool. Well, I've been doing SEO since I don't know, something like 1995. Basically invented a product and had figure out how to take it to market. So just like everybody else, you dive in, you go to the learning curve and figure a lot of things out. I was able to get that company into a very profitable position, which is still going to this day. I did over $16 million this year, as a result of starting it from using digital marketing. So it's not something like just theory. Everything I've learned is basically designed to help try to keep it simple, focus a lot of on-page optimization inside architecture, things like that. And we created some really cool tools along the way too. So SEO Ultimate design framework, stuff like that. But just like everybody else, it's one of those things you have to continue to learn. And this is a great place for that. So thank you for having me.
Adam: Yeah, definitely glad you're here. And I don't know unless Marco is going to reveal something. I think Rob, we're going to introduce next might win the costume here today. So hey, Rob.
Rob: Ho ho ho! Merry Christmas. I'm doing good. How are you guys?
Adam: Can't complain, man. You know, I wasn't sure we didn't coordinate this. I just said hey, Rob, if you want to wear something, you know, we were hats do whatever he's like, Okay.
Rob: Rob couldn't make it today. So I'm filling in for him. And, you know, I might twist his arm to get some good MGYB specials before Christmas, you know? Ah, man. See, I had to pull an arm to keep them off the naughty list.
Adam: Thank you so much for being here. Santa Rob.
Rob: Hey, no problem. Happy to do it.
Adam: And Chris, how you doing? Again coming in at night in Austria. How are things going?
Chris: Good super excited to be here. Great Day.
Adam: I see you've got the side thing too.
Chris: I actually was like trying to style my hair look all cool and just realized it smells probably I can also do it like this.
Adam: All right, very nice. All right now speaking of style, Hernan how's it going buddy?
Hernan: It's good, man. It's just a little bit itchy but here's some really good stuff to share with you guys. Humpy also says hi. So we're excited. We're excited about this today.
Adam: That's good for Hernan's maybe not so great on the hat department but really good on the PPC department. I think you're going to be talking about that today, aren't you?
Hernan: Oh, yeah. Oh, yes.
Adam: Outstanding. And last but certainly not least Marco. How are you doing?
Marco: Hey, what's up, man? I'm excited to just listen to what you guys have to say. I'm just here for moral support today.
Adam: Sounds good. And Marco real quick. I didn't have this scripted or anything, but I realized, you know, we're going to be having some really special deals both with MGYB and Semantic Mastery. And part of that though ties in the charity that, I don't know what the best word, represents the charity you've been helping out for years and that we've been helping drive funds for a couple of years. Could you just tell people about a little bit about that because if they donate this year, people are going to get an extra discount? So I want to make sure they know kind of what's going on behind the scenes.
Marco: I wouldn't say represented, I just help out because, you know, I don't like to take any. I don't want to be the focus. Because the focus should be the kid because that's what it's all about. So it's not the people who do. We have volunteers. We have tutors. We have agreements with companies in Costa Rica when these children go through school and they get trained and they do have jobs waiting for them as long as they get through the tech training part of the program. That's what's important. I wish that I could just like hide, and like run things I don't know, from inside. But of course, I gotta let people know, this is the charity. This is what we do. This is what it's all about.
We've set up a page, actually in MGYB that people can go see and I'll drop the link in the recording the events page so that people can see what it's all about. People can see what they donate, and this is just a partial list of what we're giving away to people who have donated and attended the webinars. So two people are going to get a one-hour consultation with me. Two people will one hour of consultation with Rob, one person each, right? So it's four people who will get one of our consultation with Bradley. Another will get a one-hour consultation with Chris. Another one will get to two half-hour consultations with you. And two half-hour consultations with Hernan and says Jeffrey's here I'm going to have to prod him. So that you know donate an hour of your consultation time to the charity. Can we get it? Can we get a yes, I will put you on the spot. Can I get a yes?
Adam: Are you muted?
Marco: You're muted.
Bradley: I saw him raise his hand though. So that must mean I did that mean?
Jefrrey: I said hell yes.
Marco: Yes, yes. I thought that meant 10 hours I was put down 10 hours. Okay, five people will each get embeds and link building courtesy of Dadea who's a master link builder. We're going to give away a syndication network to another person and a dry second g site to another person and that Id page to another person. One person will win an entire SEO power. She'll build-out, I spoke to Jeremy, he's giving away two or three pairs of these done for you press releases. I gotta hook that up with Rob. It's fucking Christmas! You guys gave to my kids, you guys came to the presentation. I mean, it's close to my heart and I said it during the webinar. It's the second thing that I care most about in this world. Families always first. Well, it's God, family, and then the children, of course, so we had all these things happening. All of these giveaways and all you have to do is donate and go attend a webinar. That's it. We asked nothing else of you. And we're going to give you all this great shit and we keep adding to the list. Now Jeffrey is giving away one hour of consultation with him and Jeremy's going to give away some press releases. So it's giving time. So if you can find it in your heart to give, it's a worthwhile cause. And I'm going to say it again, guys, think of the worst that you can think about that a child has to go through in life, and it's fucking worse. You're welcome to come to Costa Rica. We actually had to ask her permission of Don, we have to ask his permission to go and walkthrough, but we'll get his permission and I'll walk you through the community so that you can see the conditions that these people live on. We have to be out of there by 4 pm. Of course, because that's where the Don sets the time, the timeline. Gabby out by 4 pm or else he's not responsible for what happens to us. It's Yes, it's that kind of thing, man. It's that kind of thing. He runs it. We got to be in and out. That's how it goes. So if any of you are thinking that you got to bed, I'm telling. You don't have it anywhere, anywhere near as bad as what some people are going through right now, where they have absolutely nothing to eat, whether they're trying to hide the fact that it's Christmas from their children, because they don't have shit to give their children.
Bradley: I once complained about my feet hurting until I saw a man with no feet. Right?
Adam: Yeah, I want to say to if people want to find out more about this, because we mentioned it, Marco said it last week, and I really liked the way you said it, Marco, you know, donate, you know what your heart tells you to and what your wallet or your bank account says makes sense. You know, everyone who donates, whether it's a person who can afford $1, $5, $10 or the person who can donate $1,000 everyone gets the same chance of winning the prizes. Everyone gets access to the charity webinars, everyone's getting the same discount for MGYB and Semantic Mastery products. We just want to try to drive as much money for the charity as we can. So please give what is right for you.
Marco: I almost forgot anyone who donates will receive a one time use coupon for 10% off any purchase from any done for you service from the MGYB store? How fucking awesome is this? Where you guys give and we give and everybody's happy. Everybody wins.
Adam: Nice and don't go there right now because we're about to kick things off. But after we're done here head over to semanticmastery.com/christmas or mgyb.co/christmas. And check that out there's a big button on there that says donate and say find out more. If you can't find that then grab your glasses and go check it again. But that's where you can find out the details and you'll be able to see everything else there as well.
So that said, we promised a special presentation so we are going to get into it today if you are new to Hump Day Hangouts. First of all, thanks for joining us. Normally this is where we would start answering questions. But we wanted to do something a little bit different and special for the holidays and kind of look ahead into 2020 and see how we can help people out. So we've lined up several topics. That's why we've got Jeffrey and Rob here as well as ourselves.
Bradley: Correct. Yeah, but two things first before we get started number one is as Adam mentioned earlier, a few of us are going to stick around for a few minutes after we're done with all the presentation stuff today to try to answer some questions. We'll try to roll through a few I got a lead by no later than 20 minutes after five. So you know, we'll try to answer as many questions as we can. Number two, not to be outdone by Hernan with his camel, here's mine. I got camel envy from Hernan a moment ago. I just wanted to make sure that I pointed this out our link builder Dadea gave us each a camel wet POFU Live and it's that was mine and I really appreciate that it sits on my desk. So all right.
Jeffrey: Hump Day!
Bradley: Alright, so let me grab the screen real quick. And I'm going to jump into my presentation, I'm gonna roll through this rather quickly because we have limited time. But this is very specifically guys, I'm going to talk about holistic marketing, for how to fill your own pipeline full of prospects. So a holistic strategy for consultants and agencies. And this is how to get your own prospecting pipeline full of leads because one of the biggest responses that we get the most frequent responses that we get for our surveys about what's the one thing that you need help with more in your business or that you're struggling with the most of your business and it's getting clients, right? That's what we hear time and again is the number one most used or submitted response to our survey questions is need more clients, right? And so, this has been kind of a recurring theme that we've heard over the last, you know, many months, year, whatever that we've been doing the surveys consistently. And so because of that I wanted to address that again, and I've been talking about this a lot when we were at POFU Live, I talked about it very specifically.
More recently, I've done the Google Ads branding course, or training, which was, again, specifically developed for building your own pipeline, your own branding campaigns first, but you can also apply this to clients. So once you learn how to do it, then you can apply the same sort of branding campaigns to clients. I'm going to continue with that theme today. Because when we constantly hear people saying that their biggest issue is they need to get more clients. But then when we actually talk to them, because for example, with mastermind, we have onboarding calls 90% if not more of the people that we talked to who say that their biggest issue is getting more clients when we asked them what they're doing to fill their pipeline with prospects, they don't have a good answer. And so one of the issues that are, you know, if you have a pipeline full of prospects, potential clients, right? Then you can pick and choose to work with the ones only the ones that you feel most comfortable to work with. Right? So the ones that are the best fit for your business as well. But when you don't have a prospect pipeline full of leads, then what happens? Then every time you do get a lead, you bend over backward to try to make that lead become a customer to try to sell them to try to close them. You'll give away too much of your time or you'll give too many concessions in a negotiation whatever the case is. You usually end up striving to try too hard to land that client to get them to sign with you. And that desperation comes through guys in your presentation. It comes through and your voice, your tone, everything, trust me. So one of the best ways to avoid that is to just have so many damn prospects, the potential leads that you could be following up with that. It doesn't matter, you know that whether you, if somebody says no, so be it, move on to the next one. All right.
And so I'm going to talk about just the very specific part of holistic marketing. So first of all, and how you can apply this to your own business. And so first, let me define what holistic marketing is. My definition of holistic marketing is combining multiple channels, various digital, multiple marketing channels, various digital plus traditional plus offline methods to produce a significant increase in brand awareness and recognition for a company, thus increasing market share across the board. The result is a brand that is sought by prospects. So guys, as I've mentioned, many, many times in the past, I recommend if you're a consultant or an agency, and you're providing marketing services to businesses that you specialize in a particular industry, particular business vertical. The reason why is it makes it so much easier to scale. I'm not going to get too much more into that. I've said it a million times, most of you are probably familiar with that. Some of you are still going to want to be just in me too a general marketing agency that will market to any business that will talk to you. So be it, that's fine. Just know that you're going to have a harder time scaling your business. Okay.
And then from there, that's where all the digital marketing magic takes over. Once somebody lands on one of your landing pages, now you're going to be very aggressively remarketing to them via all the different remarketing channels. Also for those that convert who end up turning into leads, they can be put onto an autoresponder. So it's a very, very powerful strategy. And trust me, I've been doing direct mail stuff now and some ringless voicemail stuff now for several months. And it's amazing how much traffic you can drive using direct mail and ringless voicemail to or to a landing page a specific landing page. So the strategy here is to first buy a list of companies within your target industry. Again, I highly recommend you specialize in a particular industry.
The site that I use to buy lists I've been buying lists recently from his infoUSA. com. I'm going to walk through that process very quickly. It's very simple. I just want to show this to you guys. Go to infoUSA. com, create a free account. Then once you log into your free account you can go to build a list. So under the mailing list, you can go to US businesses then I go to build a custom list, click Start building. This only takes a moment. So I'm just going to run through this very quickly. So I'm going to zoom in on this page a little bit. Let's say I do a lot of Tree Service marketing, right, so I'm just going to put in for the search industry type, I'm going to type Tree Service. And I also want to show search only primary descriptions of SIC codes. If you don't know what an SIC code is, go Google it. And you can learn about what SIC codes, I'm going to click Continue ups. Actually, sorry, let me go back and click Search. Alright, so here is going to show the different SIC codes, the business types, and all I'm going to do is I went through this earlier, so I could do this quickly is I'm going to select Tree Service. And I could select arborist also, but I'm just going to stick with just tree services. You can select others because remember that the idea here is to try to get a highly targeted list. Okay, so I'm going to click Continue.
Okay, from there, I'm going to select states, let's say that I want to target the entire state of Virginia, by the way, you could buy a national list. That would be a lot of damn leads, though. And I don't think that's necessary. I think you're better off buying smaller batches and processing each batch, you know, and just buying batches as needed. So let's say that I wanted to target Virginia, right? That's where I'm at. So let's just say for the entire state of Virginia, I wanted to see how many, by the way, I can click Update count. And it's going to show that there are 567 Tree Service companies in the state of Virginia. Okay, there's probably more but there's 567 that are labeled as tree service companies with that primary SIC code. Okay. So if I wanted to get more specific counties, guys, I could select counties as opposed to just doing an entire state. I could even do zip codes. If I wanted to get that granular or cities, metro areas, area codes, there's a number of different things you can do but let's just say I wanted to go for the entire state, 567 leads. So I'm going to click Continue. The next thing that I could do is I can end up saying, you know, different filters here, guys you can play through with these different filters. But I would want to maybe look at sales volume, right? So maybe I want to say, Okay, I only want to deal with companies that are maybe, I don't know, 1 million and below and why would I say that? Because a lot of the bigger really big tree service companies are tree service companies that like only work with public utilities for like clearing around power lines and such. If you know your industry, you're going to know which sort of business volume sales volume of the type of companies that you're going to want to be dealing with. I like to do lead generation services for smaller tree service companies. So I might look to do these three, maybe two and a half million or under per year. And I'm just going to click Update count to see that so in 567 leads, right that's still a lot so why don't I just do 1 million or less, click Update count. Okay. 541 leads so not a whole lot. Most tree service companies in the state of Virginia arbitration. You know, are making a million or less per year, which makes sense to me. I know the industry, most tree service companies are small operations. Okay.
Something else I could look at is I'm going to go ahead and click Continue. And then we could go over here to location information under other selections, and we could look at years in business. Well, I don't want a brand new tree service company because they typically don't have a lot of marketing money, they're usually harder to deal with., I'd rather have a more established company. So why don't I do years in business with a minimum of three years, right? somebody that's been in business for three years is typically going to have more stability, okay? So I'm going to go ahead and click Update count. And look at that I've got 359 leads something else this you pay a little bit more for but you could also select leads that only have excellent or good or whatever sort of credit rating criteria you want. That's really good if you're worried about not getting paid. I found a lot of the times that having years in business, you know, setting criteria like this usually don't have to deal with that as an issue.
Okay, here we go. Alright, so from there, I would send a sales letter with a compelling CTA to visit and landing page, it's a call to action, a compelling call to action to visit a landing page. So again, I would be reaching out to Virginia-based Tree Service contractors that have, you know, with all the criteria that I just said, and what I would do is send a sales letter explaining, you know, basically, that I'm a marketing consultant or I own a marketing agency that deals specifically with Tree Service contractors, and now I can get them much better results than what their current marketing is right or something like that. And again, that's why you want to copywriter. I'm not a very good copywriter so I would write this copy I would hire that out. Hire a copywriter. Okay and guys I meant to put this in let's do industry-specific if possible.
Okay, so let me show you what I mean by this, guys. First of all, you can go to Upwork and just hire a copywriter, a general copywriter and some of these copywriters have specializations Here's Upwork with some categories. I'm not going to walk through all the search criteria but I chose $30 to $60 an hour, $10,000 plus earned 100 hours build and then I also do 90% and above his job success and I chose $30 to $60 an hour. And if you take a look at this, we've got 35 copywriters in the US that meet that criteria. I can reach out to one of these copywriters and explain what it is, you know, post a job. And I always do post a job by invitation only. So I post a job and I would invite freelancers to look at my job request. And then I would reach out to several of these and say, Look, quote me on writing a sales letter for Tree Service contractor business owners that basically market compelling them to visit a landing page where I'm going to demonstrate how I can get them better results from their marketing or produce more leads for their business, whatever it is that you provide, right. So that's one way to do it.
Another way is to go to Google and do a search for whatever industry you're your specialization is copywriting. So your industry copywriting in this case, I just did Tree Service copywriting, believe it or not, there are Tree Service copywriters out there. Specialized copywriters that write copy for tree service companies. Who better to contact for writing a sales letter to market to Tree Service contractor than copywriters that specialize in the tree service industry, they understand the industry very, very well. They work directly with tree service company owners. Right? So why wouldn't they also be the best people to have write a sales letter with a compelling message that would speak directly to that type of a business owner? So again, content Tree Service copywriting, you might not be able to find something that specific but I was surprised to find this. Here's one of the market Smith's Boulder Hill Tree Service. It's about specifically about how they dumb copy for tree service companies. Here's another one. This is called a copywriter for landscapers lawn care professionals and tree trimming businesses. So susangreencopywriter.com. The Landscape Writer. This lady's got her own book out about copywriting and she talks about how she's done stuff for home service caught lawn care, landscaping, and home service contractors. Okay, so those are just three examples of very specific Tree Service copywriters.
What about a more general contractor copywriter market? I know what a lot of you doing contracting stuff, well, contractor copywriter. I just did a Google search on that. And you can just start clicking through these results guys. And you'll see, here's Susan Green copywriter. This is showing a copywriter for contractors and repair services. And right down here, all the different contractors that this company has done or Susan Green or whoever has done copywriting for. So if your businesses fall within one of these categories, then you know that this would be a good choice. Here's another one, the Contractors' Copywriter, the contractorscopywriter.com. Once again, reach out to these people to find out what you know, get a quote. If you got to pay $300 for a sales letter to be written doesn't have to be you know, an eight-page sales letter but if you know if you got to pay $300 for a short sales letter to be written, that speaks directly to your industry type, then so be it guys. It's worth it. You only got to pay for it one time, right? You can use the letter over and over and over and over again. Alright, so send a sales letter. I like to start with a sales letter, but then you can follow up with postcards. Follow up with the same list every three months or you could, you know, you could extend it out every six months, something like that. And by the way, if you always buy a list of 359 leads, what I send out 359 letters on the same day on the same batch? No, not at all, because that would be, depending on what the response rate is, that could potentially be too many leads for me to process, right? And so I wouldn't want to have people contact me and I wouldn't be able to process that lead, respond to that lead, for two weeks because I've got, you know, let's say I've got 30, 40, 30 leads, 35 leads, and I don't know that. It would be a rather good response rate. But let's say I have 30 leads and I take time to evaluate each one of them. You know, depending on how you do it, I like the video email strategy on responding to leads. So for me, it might take me half an hour to respond to each one of those leads to do a brief audit and to reply to them. So again, I wouldn't want to do 359 leads all at once. Some of you may but what I would probably do is batch these out, like do 50 a week or 60 a week, right for the next six weeks, right? So send out 60 a week that way I can process the leads in a timely fashion as they respond to my marketing, okay? But you could follow up with postcards every three months, every six months, whatever frequency you feel comfortable with. The follow up is where you're going to get most of your leads from, not from a one and done a one-shot deal, trust me, you can talk to Adam about this. But one shot and done you won't get very many leads. Okay? It's all in the follow-up.
Once you've sent out your letter, guys, three to five days later, you can office then you can automate this you can send a ringless voicemail plus an email for those that you have the email address for some you won't, but you will have a phone number. If you don't have a phone number, you could always do a Google search for the company name and I'm sure you can find one. Send ringless voicemail. How do you do ringless voicemail there are two different ways that I can talk about very quickly. I'm just going to show the website slybroadcast.com is the one that I've been using. This connects with Zapier. So you can actually just take like connected to the spreadsheet that has your leads, your CSV sheet that has the leads that you got from infoUSA, just add a column to it, that states, you know letter sent as the column header. And when you enter Yes, into that cell for that row of data in that call for that contact, then Zapier would trigger sly broadcast to send a direct voicemail on it three to five days later, whatever you set is your time interval. So that right around the time that they're receiving the letter, they're going to get a voicemail that you know, a ringless voicemail which means a voicemail inserted into their voicemail service without the phone ever ringing. And it's going to be you saying or one of your you know, representative saying, hey, just wanted to check to see if you have received my letter and if you had any questions, in case you missed it, you can see what I'm talking about by visiting and mention your landing page URL. So even if they don't get the letter or even if they got the letter and they ignored it once again, you're giving them another call to action. It's another excuse and guys this is again it's nonconfrontational, you're not cold calling, you're sending them a voicemail message that they can listen to what is convenient to them. Okay, email too, the same thing you want to follow up. So now you multiple touchpoints. That's what holistic marketing is touching them direct mail, ringless voicemail email, right, then when they land on your landing page, some people are going to respond. And those that do they're going to go to your landing page because if especially if that's your only call to action when they land on your landing page, now they get put on your remarketing list. That's where our digital marketing expertise takes over.
So landing page is going to have, we're going to talk about that on the next slide. And then we're going to be done sorry if this one a little over guys. But on your for remarketing. Now you're going to remarket to them using the Google Display Network. You're going to YouTube, Facebook, if you do Facebook ads, which you should I should do and I don't, but I should, and bang you can remark it talk to all of them across all of those different channels. And what happens is now they've been exposed to your brand via direct mail, ringless, voicemail, perhaps email, they've landed on your landing page and now they are getting followed around the web, they're going to see you everywhere, right? You want to segment your remarketing lists and the two different types. You want to have nonconverters. So those are people that have a remarketing list of people that landed on your landing page but did not submit the contact form or complete whatever conversion goal you've set. And then you also want to have a separate remarketing list for conversions. Those are the people that have completed that conversion goal. Typically, that's means they're going to complete an opt-in form or contact request form something like that. The reason why you want to split those remarketing lists is that the general remarketing list for nonconverters can be a more general type of remarketing messages. Those that have converted that have said that they're a lead, you can remark it to them but be much more aggressive in your messaging because now they've already raised their hand and said yes, I'm interested in hearing more about your services.
So again, you have two different types of remarketing campaigns. One's a lot more aggressive to those that have submitted their information for more, you know, request for more information. So lastly, guys, the landing page, what's on the landing page that you send them to? Well, you want to showcase what you can do for their business. Remember, it's not about you and how smart you are and how much you know. It's about what you can do for their business. So that makes sense. So, again, if your industry specializes, you should have some sort of portfolio of existing clients in that industry or your own lead generation assets that you can show results for, and specifically for their type of industry. Because they can see their business in your presentation if that makes sense. Okay, so showcase what you can do for their business show traffic stats, analytics, GMB insights, Google ads stats, if you run Google Ads campaigns for clients or for lead generation stuff, will show your Google Ads stats. You want to show compelling statistics of how you're able to the type of results that you can achieve, specifically for their industry if possible, call volume leads generated, revenue projections based upon average campaign data. So again, if you've got this across multiple projects, you can take an average of your rep. Again, if you know the industry, you should know what average customer value is what you know, on a per-job basis or a per-sale basis, right? You should know what an average lifetime value is of a customer, that kind of thing. So you can actually show projections of what you're able to achieve for that type of a business based upon the statistics of average results if that makes sense. Okay, so all of that now becomes compelling. So have a strong call to action on your landing page. I prefer a contact form just a very simple contact form, name, company name, phone, and email. And the reason why I like to contact form over having a phone is for two reasons. Number one, when somebody submits a contact form saying yes, I'm interested now they get put on to an autoresponder so I can automatically follow up with them via email, as well as all the remarketing that they're going to get hit with, but an autoresponder for lead nurturing to further develop that lead. Also, I like the contact form better than a phone number because if you're going to have a phone number, you better either have somebody that answers the phone, you know, I don't recommend that to you. But have somebody answer the phone, set up a call center if needed, but you should have somebody answering the phone, it shouldn't go to voicemail. Okay. And the reason I say that is because you want somebody, a warm body, you want them to know that they have, whenever they call you that they're going to have somebody that they can get ahold of, and I think that's really, really important, especially when you're trying to establish a relationship and build rapport, right? People get turned off if they go directly to a voicemail. So I would recommend that if you're going to use a phone number that you have either you answer somebody in your office answers, or you hire an answering service, like a call center, which works really well, and make sure that you follow up within one business day. Okay?
And that's it, guys. It's very, very simple. I know a lot of you are struggling to get clients. What are you doing, if you're just sending emails out cold contacting emails, then you're just like every other freaking consultant out there, and you've got to stand above the crowd? Direct Mail is a fantastic way people get excited about receiving direct mail now. So especially with something like a sales letter, instead of just a postcard. Postcards are great for follow up. But I think sales letters should be your initial point of contact. And then ringless voicemail again, that sets yourself sets you apart from your competitors. And then again, everything would be specifically developed around that one particular business industry. So that's it. That's mine. I'm going to go ahead and turn it over because I know I want to get a little bit over and I apologize.
Adam: Oh well, it's all good stuff. And I mean, that's adding fuel to the fire. Obviously, Bradley went really in-depth POFU Live. But everyone, that's enough definitely to get you started. And for those of you who already have clients, this is a great way to really take your response rate up a lot. And like Bradley mentioned real quick about me and saying many contact points, there's a graph, but basically, the more points of contact, the more responses you're going to get. So you know, if you can't do all of that, just do one of those, you know, add in the slybroadcaster, or start using a mailing list, do something different make yourself stand out. So anyway, thank you, Bradley. That was really good.
Well, we've got Santa Rob up next. Rob, I know a little bit about what you're going to cover, but do you mind telling everybody and just diving into it and we're just gonna keep rolling around. Just before you get started though, I do want to say if you do have an agency or you're a consultant, you've already got clients and you want more help putting into play the stuff Bradley's talking about then the Semantic Mastery Mastermind is where you know, you should belong and you can find out more about that and mastermind.semanticmastery.com. And take it away, Rob.
Rob: Hey, so I'm going to cover I'll go quick kind of make up some time because Bradley did cover the SEO shield last week. And I'll share my screen here. Let me know when you guys see it. See the screen too?
Bradley: Sure. I can see it.
Rob: Okay, so you see, like money site and the mind map basically? Yes. Okay. So this is a really simplified picture of what the SEO shield is. And I'm going to kind of use analogies to help to paint the picture for people. Similar to holistic marketing, where Bradley saying he's following people around so they get to know the brand, and they start to trust the brand. Google, in a way, is no different than us. It's just a computer that's been programmed to follow entities around the web. And then they start to trust a brand, right? So your brand here is kind of represented by your money site. Your GMB and I'm going to expand these two just a little bit. So you kind of get an idea what goes into just building your kind of your SEO armor, is what I like to call it before you can go out and start with anything else. But these are like your first steps to the money site and your GMB.
Let's see revealed that good Lord comes on Santa. So on your money site, you're going to want to make sure you got your services. You're going to make sure that your site siloed out. You're going to have your schema. You're going to you know to dial in your on-page and those types of things just to set the framework for your site to then set the brand. So when Google lands on your money site or client or customer lands on your money site, they don't land in there and think what the heck is this, right? You don't have a good place for them to land, so do a landing page. Same with your GMB. So you've got all these different pieces and you know, maybe I'm saying is feeling a little friendly. So this, this mind map may find its way to some people's mailboxes, let's just put it that way so you don't have to try to see it all. So basically, with your Google Business, you want to fill that out to the most, as thorough as possible with your service areas, your different categories. You want to do posts, everything that Google allows you to do you want to do it. They don't put it there inadvertently, by accident. There's a reason they do it. And they enjoy keeping people in their ecosystem. And the more that you work in their ecosystem, the more they'll reward you.
Okay, so I'm going to kind of shrink these down because again, that's kind of foundation. But I'm just setting the framework for what I'm getting ready to talk about. So the SEO shield is these tier one properties that we build. Basically, it's like step one for every project that we have. And I'll start here with the syndication network and work my way around clockwise. At least clockwise on my screen. I don't know how it looks like on the video but were syndication network and then the RYS stack builds with it, its page builds off of that. So they all interlink and build together. So the first one is, you guys, I'm sure to have heard of syndication networks, that's nothing new. And this isn't all that you can do. This is a kind of visual representation of your digital footprint. You're claiming your billboards, so to speak out on the web, of different places where your brands mentioned. It's your social networks. It's got your name, address, phone number, description, right? And how we build these in MGYB is then we interlink all of these as well. So they're all building each other up and building kind of like a web of your brand presence to the network. Right. And then the next one that we add is the RYS stack, which I'm sure people have heard of that. And there's a lot of amount on the web, right? And a lot of places you can go get them, but none of them are done as thorough as what we do at Semantic Mastery MGYB. So again, this is just a visual representation.
It doesn't take account everything that goes on, I'm going to have a mind map at the end that kind of tries at least paint a picture of what actually all is going on. But it gets so busy, it's hard to keep up with. But this is in, we're just stacking all the Google properties in a drive stack. Right? We're using the Google Sites, we're using forums, docs, drawings, mymaps, all those different pieces. And then we're embedding them across each other, and also interlinking them and what we'd like we call a spider silo, right? A little bit different than what you hear on web pages, where people like to keep their silos real tight. Inside Google, things are a little different, right? They don't follow the same rules. So we interlink all these properties. So as you build one up, it starts building them all up. And we're interlinking them with tons of keywords, and we just stuffed keywords in there. So not only you're claiming more digital footprint of your brand, now you're starting to inject a bunch of keyword relevance, right. So between those two, you're claiming your digital presence on the web and you're also building keyword elements.
And then the third piece, if you order the power shield is the ID page, which entity loop is what we call it. It kind of got the ID page because the schema uses the @ID is the actual node identifier for where this ID page is located. We currently use S3 buckets, the host our ID page, it's a simple HTML document. So it's just a simple HTML form. So it's a single-page website. And what we do there is we start to embed the files from your drive stack. So your Google Sites, we linked to your syndication networks, we add schema to your ID page that mirrors your money site and the information on your syndication networks. We embed the Press Advantage, which I'll get to that here in a second Pearl Tree. So we start to now interlink all the different trusted properties on the web. So you're almost building as you can see, the reason I set up like this, you're starting to build this circle or a shield all the way around.
So the fourth one that we added to this is Pearl Trees, which Pearl Trees is another just kind of a hub that we start to collect all these different properties and interlink them. So that now you're building just kind of this web interlinking across all the sites that encircle your money site and your assets online. And then the fifth part that we use that you'll if you order from MGYB you get all five of these if you get the power shield is the Press Advantage organization page. So Press Advantage is a highly trusted tier-one asset. It's a press release distribution center, they have an organization page on there, which is perfect for put in your organization makes complete sense. You can add the schema, which then is mirroring the schema that's on the ID page. It's mirroring the schema that's on your money site. It's mirroring the categories that you've selected in your Google My Business, right? On the Press Advantage page, you can also embed the money site onto that page. So now you're iframing it. So then the juice through there is also passing back to your money site. There's a link from the organization page to your money site. We embed the GMB map. So now you're passing power into your map for the Google My Business, and then you can embed some of your main social profiles. I think it's Twitter and Facebook are the two, two of the bigger ones. So now you can have those and you're basically just building this huge digital presence that Google can now say. And they start to trust your brand. And I kind of use this as an analogy.
You know, let's say that your money site is just some new restaurant in town. Right? When a new restaurant opens up to everybody in that town is basically there's another building where they serve food, right? That's basically it's kind of like what a site is Google. Okay, there's a new site with some information on it. Sounds good, right. But as Google is crawling the web, and they're constantly gathering information. And it's just a huge relational database. They're trying to gather information about your site, and you help them by first getting your on-page good. So there's no confusion there. And then they start to find on the syndication networks and these hubs of social profiles out there, they start to find this same business listed there on these trusted sites that are all interlinking and they all have the exact same information. So that kind of has the trust. Similar to if you're in town and yours a new restaurant now you start seeing ads for the restaurant. You start seeing in social places, people talking about the restaurant, it builds trust for you to go try out the restaurant, whatever. Now starting to build trust for Google think, Okay, let me start to show this money site to people to see how they interact. And then they go and, you know, we send them through the drive stack, and they start to now see all these keywords, and they start building relevance about Okay, so now I'm starting to see what this websites about, similar to a menu at a restaurant, man, look at all they serve, look at all the services, all the things that they have, right, that's kind of what that drive stacks doing. And then we interlink all those together with the ID page, which is basically just, it's a hub that collects all this information at one spot that links to you, right, and we internally call those together.
So now what I'm going to do is I'm going to throw this to I got one more here that I can kind of so this is very similar. What I do is I'm going to just go through these. So the syndication network looks about the same. But now, if I extend RYS stack, okay, see how these are starting to link together, or I didn't draw all the links. Now I'm going to extend the ID page. Okay, now you start to see how the ID page is connected to the stack, my new Pearl Trees. Now you're starting to see okay, now wait a minute, these are all starting to connect and forming even a link circle around our site here. I'm gonna do press advantage. Let's expand that. All right, so now you can see okay, now I'm starting to see all this stuff links together. But watch what happens when you extend the money site and the GMB.
Okay, now you're starting to see how all these interlinks and you can see now you just have this huge web of basically information that's all mirroring, interlinking all your brand, all consistent. And Google's building a huge relational database that basically looks like this to them. And they see all these sites around it pointing to your money site, which starts to then build the trust and the authority to your site, which helps it rank and insulates.
Bradley: semantic relationships.
Rob: Yeah, you're just making relationships between all these things. And then the next step to that is you start you know, loaded up with power-ups. You power up all these tier one entities, and you just now all that power flows through all those links. So it's hard to see here but the red are the links green are embeds, blue is the mirroring. And it starts to just now power up all the things around it, which then, in turn, lift up the whole thing at once. So you're basically raising the whole ship, instead of one individual site.
Bradley: I want one.
Jeffrey: I definitely want one another,
Rob: so there's a lot more in there. This one is really busy on the screen right now, that's probably only a third of the interlinking that goes on. But when I tried to add it all, it basically just looked like a big wash of lines.
Bradley: It'll get you a ball of yarn.
Rob: Exactly. Which is exactly what you're doing. You're building the big ball of yarn of relationships that Google's putting in their database.
Adam: That's awesome, too. So two questions. One, Phantom might be able to get this to people. How can people get their hands on this mindmap?
Rob: I'll get it together and we'll either send it out an email, or we'll post it in the groups or we'll figure out a way we'll post it all over the place because this is a little too confusing.
Bradley: Put a link to it on the SEO shield page in MGYB.
Rob: we'll do. Perfect
Adam: Sounds good. So yeah, you guys heard it if you're not a subscriber, head over to Semantic Mastery or MGYB, sign up, that'll be the easiest way to get that. And you know, Rob, you hit on something that I think is really important in that you know, a lot of if you're whether you're doing this for your own projects, or you're doing this as an agency I think that you touched on something that you know, people should know as you said, it's not a joke when you said you know, oh, there's been an update I literally didn't know it but somebody told me about it and I think that that's really important that people know like this is part of why we wanted you to talk about this was moving forward now and into 2020 and beyond that, you know, this allows you to do like that to you know, set this up and to drive a lot of power, get a lot of great results, but not be sweating and be like shit, what updates happening, what's going on? right?
Rob: Exactly. I mean, that's, that's fine. We've got DC plumbers. An example, we've got SEO Virginia, we've got several others that we won't name because they're actually live for clients and different people. But normally, as soon as somebody says, oh, there's an update, my sites are tanking, I go check all those and I'm not impacted, I don't see anything. And I check my other personal stuff, not impacted and don't see anything. And it's basically because I set up this framework, right, and then you just start powering up the tier ones and you're never driving stuff directly to your money site.
Adam: Well, cool. If anyone wants to find out more, we do have a special going on through MGYB, you go to mgyb.co/Christmas on the power shield, as well as some of the components if you just need the pieces. And there's a very special offer coming through eadia, who we mentioned the master link builder at the beginning. Let me see if I get this right, Rob. He offered to double any link building packages that are purchased through the Christmas special, right. So you buy it, you use the special code and he's going to give you double the links, right?
Rob: Yes, exactly. So you got to make sure and put your coupon in because it's not coated, so if you pick 3500 links, it's not going to then show 7000 when you put your coupon in there, okay? But as long as you put that coupon in, he knows when that order comes. And if it says double my links or whatever the coupon code is something like that. He knows you order 35, he's doubling it as a Christmas bonus to everybody.
Adam: Outstanding. All right, well, you know, we covered kind of things that are well, a lot of this is off the page. Now, I think we're going to move more on to the page. So Jeffrey, you want to just take it away and we'll keep rolling, man. Cool. Let's see. Rob. Did you stop sharing? So I'm working there we go. I found it.
SEO Bootcamp (On Page SEO)
Jeffrey: Okay, so let me go for a screen one and share.
Adam: Let's see, it looks like it's there we go. Got your desktop.
Jeffrey: Okay. Let me go ahead and expand this a little bit. So basically, for those of you don't know the I started doing SEO, roughly 23 years ago, basically create an invention and it's Jeffrey Smith. Create an invention plugs it at the cigarette lighter of the automobile. And we didn't have any money. We ran out of money to end the clock. So I actually had to use SEO to get distribution for that. So took over the first several pages was really easy back then it was going hotpot, I think it was Yahoo directory was just getting started. This is pre-Google. But basically was able to get distribution in about 17 countries for that particular product came back to the US and it finally took off. After that, I was able to retire for a couple of years and came out of retirement and basically started an SEO company that was in 2006. I grow that agency up, you know, roughly 50 to 60 clients. But then after that, we caught the attention of somebody who was reading our blog from Time Magazine, and they opened up the door to start working on some really cool sites like express from wine.com, and help those guys really capitalize on the brand positioning that they really need.
At the time, and it's funny, we'll get into some of the things we discovered about that. But it's really going back to a lot of the on-page optimization. Making the point that on-page is really like it's a bucket. And if you have a hole in your bucket, it doesn't matter how much water you put it up on the floor. So the tighter you can get you on this optimization, the more impact you're going to have. It doesn't matter if you're a small side or a big brand, we all have the same problem. After that, though, we sort of moved out of the client model. Along the way, we started creating some software. So when you do part of SEO Ultimate think was only one SEO pack was first and we were second after that Yoast came up, but it's been around, well over 10 years now. It's been downloaded over 2 million times. So those are the tools that we use for our agency was never really designed as a tool to share with the public, but it's now available as the Ultimate Probe. Do you guys want to check that out? That's totally cool. But long story short, these are some of the things that I learned along the way. And so it's funny that Rob talked about this about all the different algorithms like Pandas and Possums and Penguins, and Rank Brains and all this kind of stuff means it's ultimately funny. But Google must always be the need for certain things. There's no reason to fear algorithms because all this is really based on language. Language is the cornerstone. Relevance and relevance is what begets trust. So, case in point, took me about a year and a half, on the SEO design solutions blog to start talking about all things SEO. I think there's something like 1000 posts that cover everything from, you know, typical silo structure, we use everything from on-page optimization, off-page, you name it, but after a while, what happens is, you don't have to really worry about Google it starts to follow you. So once you become that topical authority, and you flip the switch, you become the hit factor that becomes popular. I think Rob also talked about this all it's investigating units looking for those cues for relevance.
Once you do that, I was able to write a blog post, about eight minutes later, it's ranking on the first page because you have that trust. So that's sort of the way that I see SEO over the years, I've really looked at it from the standpoint of what can I do to impact those, there are three things that are really the cornerstone. And so the first thing that we talked about is language and topicality. That's really what you know, looking at all the different neuro-linguistic programming that, all the different language models that are out there with artificial intelligence, like Bert, RankBrain types of things. As long as you are really creating useful content. And if you understand how to actually build that into your site architecture, you can create that relevance. And so we'll talk a little bit about content relevance thresholds, and then trusted authority on ways you can essentially weave that into your site architecture and other things like that.
Alright, so like we're saying, what can we do to make Google better now use the analogy, Game of Thrones here, but it's funny because it's just sort of like the whole notion of this dragon. This is essentially what we're trying to do here. So we're just trying to bend the knee. And so there are some things you can do. If you understand that the difference between different phrases and relationships, impact relevance. So for example, I'm talking about the word diamond and the word soft and muster appears on the page. It knows I'm talking about a physical guy that the word MIT and hot dog appears and knows what I'm talking about a baseball bat. So you can utilize these content vectors to actually impact relevance. And so after you've gone through, you've done your keyword research, we can get into some of the typical processes on, you know, what you need to do to start any particular site. There are some other tools I'd like to share with you. One of them, in particular, is called Text Tools. I'll just hop over to this tool. Once you understand relationships, there's something that's called TF IDF, which is called term frequency-inverse document frequency. And once you have your topic, for example, I wanted to rank for this keyword I think it was what our acceptance and so on.
And so what I did is I use this tool to show me what other page other pages on Google were actually doing. So what it does is this tool will go out, it will scrape the top 17 sites that are ranking for any given keyword, grab all their phrases and put it in and I call it bag of words, and assess the information and look at these vectors and relationships between these phrases, to show you the ones that you actually need to build. So I just basically use that tool. And then I went through, I wrote articles not really that in-depth within, you know, from just using on-page alone, this page has no background. within about two months, this case jump to the first page has been there for years. This happens with a lot of our clients. So the idea is that when you look at this tool, it's called text-tools.net. You know, you can start with the phrase and what it's showing you right here are the relationships, all the different. These are all the words that are appearing in the top 17 pages. And so we're just talking about that one topical note, which is language right now. And you can see the relationships of the number of occurrences that this phrase actually appears on the page. And this is important because if you exceed those content thresholds, then essentially you're going to be spamming. And so you don't want to do that, you want to make sure that you're well within, just go ahead and move this a little bit slightly over here, you want to make sure that you're right within the content thresholds that are normal. And so one of the ways you can do that is by using this you can actually go to the Compare tab. And so this is I'm showing right now, for example, all the websites that are ranking for this particular phrase, but if you go to the Compare tab, which allows you to do is actually insert your own article or your web page, and it will show you on a graph the phrases that you've included or missed. And so these are, this is a real practical way for you to tackle your content development in the strategic method, where you're not just guessing.
You know that if you're missing phrases on the page, they're going to show up. So you can actually go back and add those phrases until you get to a nice relevance threshold that is considered normal, which we call the average of the document, the term frequency within that document. And by doing that, it will really allow you to hone and write for not only that, that primary trend that you're going after, but all variations. So just to give you an example of language, in particular, I'll go back to another client of ours. And this is a real estate company in Los Angeles, and so on your code was the person that was doing this. And so we used website silo architecture, to build up the structure of the things that we wanted to rank for. Now she sells real estate, but also you have to think about things that are important to real estate is architecture. So we actually built out a vocabulary and schema for the site. We selectively use specific anchor text and to emphasize not only the most important components such as the locations, for example, the topic, which is the mid-century modern architecture, we also wanted to rank for specific neighborhood pages, if you're familiar with sideway. And I assume that many of you are, which is you have the main topic. Underneath that you have categories and those categories, you have very relevant information that is simply a sibling to that. We use the neighborhoods as a place to essentially own that conversation. And so we're talking about, you know, the history of this location. She briefly mentions modern homes and real estate, for example, talks about different things, building a home, buying a home, some information like this, all the things that are considered used. That's the idea here is that in order to become a subject matter expert, you have to create useful content. It's not so much about content thresholds, as much as it is about the topical depth of the site and the top of breadth you.
How deep you're willing to go on a topic to essentially get ranked for it, or how wide you're willing to go, for example, we're talking about architecture, we're talking about neighborhoods, we're talking about specific architects and all that type of thing. And as a result of that, this is a site that does not have backlinks or did not have backlinks, there are 1000 keywords that are driving traffic to the site. And we're talking about everything from like I said, there's, there are specific neighborhoods that are ranking all the main keywords that are relevant for the conversation, such as, you know, modern homes for sale in, in Los Angeles and all that. So you can see locations, you can see that century architecture for sale. So this is, you know, the stuff that I'm talking about. It's not just theory, it's actually based on structuring things for the real world that actually create that effect. And so this is, let me just go back to the document. I'm jumping around, but I just wanted to really drive that. But it's really about creating that language. And once you do that, you can essentially sculpt the way that your site functions, you can determine.
Basically, by using the color cards, backers and things like that we're talking about you understand the conversation. Using schema allows you to insert extremely powerful cues that would say, you know, I'm not talking about a baseball diamond, I am talking about a shiny diamond, so to speak, and you can do that for your topic. So talking about this is essentially disambiguation. So what that means is just making sure that you are communicating extremely clearly what that point is. And so there are a couple of things you can do for that. If you're familiar with link data, we have a new feature that we're actually introducing an SEO Ultimate Pro, we're actually going to be able to go back and vocabulary. So you have your silo content, your category is supporting articles after you build that in your site architecture, say that you have a topic a, you can create a tag page on that type that you can actually go and create a summary, very specific type of summary. And what we suggest, for example, is to use a 50 word Frequently Asked Questions type, very specific answer that's nonpromotional. And write that in such a way, because that's going to trigger that featured snippet. Featured snippets there in position zero and Google, you can do that. But what it's going to do, it's going to create a type page that type page and links to all the link data, like Wikipedia, wiki data and those types of places, the Freebase to show that you are talking about this, this tag, the tag is Seo to linking to those tag pages. Now what happens is you also have related pages that you can link back to your silo pages. So essentially, just like those points of reference, like you're talking about the @ID, you're creating your site post-citation to the idea of those Linked Data entities that are for that talk. So it's essentially spending your site into that relationship of subject matter expertise. So, you know, if you're familiar with JSON LD, you can also do this stuff by hand. But let's just keep moving on this. So I really want to drive that home.
Topical depth, as you said, it's really how many pages on the site globally, you're going to have, it's going to be dedicated to this topic. topical breath is the number of subjects that are going to encapsulate that. And so one of the things we suggest if you're going to have a subject, your topical page, which is your silo landing page, very top, you're going to have at least 2500 words on that page. You want to use keyword research tools to find all the different phrases that really make sense and weave it into it much like the best LA neighborhood site. We're taking the actual industry, we're looking to make an impact in and we're talking about architects, we're only just talking about real estate then after that, you can actually move that, that authority from page to page with your link structures. So and then you're gonna have supporting articles, you're going to have your blog posts and things like that cool thing about that is you can actually tie that into syndication networks. And you can really create that, that footprint. What I'd like to do typically is I'll target things that are questions. And so if you use tools like Answer the Public good, find really relevant questions on your website that are related to your market and then build those out as what I call like a q&a stack. Since we're still on the language component of this, let me just go ahead and sort of show you how we do that. Okay.
So we talked about using Answer the Public. This is really, really cool free to use, just type in a keyword. If you haven't seen it, just go and try it. It's going to come back with all the different questions in your market. Power Suggest Pro is another tool that's really cool. You can also use the Analysis Tool from SEM Rush to do that. After that, what I like to do is find the top question that I want to get rank for. Create a page about that and then find about five other sibling questions that I can put on that page. I'll use schema to use FAQ schema for the main question on that page. We're going to also use Question and Answer schema.
I'll see if Jeffrey comes back. Maybe this is a slight drop. There, okay. Yep.
Jeffrey: Can you hear me? Yep, yep. Okay, so I'm gonna go ahead and kill my video. Maybe that one.
Adam: All right, and Jeffrey, we're gonna have to keep this I think can you get through this and about five to 10 minutes?
Jeffrey: Yes. Okay, so all right, y'all do that. I'm so sorry guys. As I said, I wanted there's so much to cover. I want to just
Adam: no worries, man. This is… Sorry, I know we're like, Okay, well go about 15-20. And we're just like, okay, yeah, we don't work.
Bradley: We're going way over, there's no experience for all of us.
Adam: So anyway, yeah, that's right.
Jeffrey: Yeah, well, that's gonna say is for the language component versus definitely make sure that you're using schema questions and answers. Stacking works extremely well, it's going to allow you to surface from multiple results. And if you're laying in such a way that you know, you have to look at the top questions that are driving what's really the pain points in your market and you can actually use that to really create them back. So
I like to keep it simple. Obviously, things like relevant naming conventions for URLs, optimized titles, made as an Open Graph data, optimize your images, various types of media to surface and results. Continuity of internal linking, so the main thing about this is anchor text use, extremely important. Don't overdo it with, you know, exact match phrases. One thing I want to stress the most is that authority is transferable. You know you can use, let's just say use 20 pages to get ranked for a specific keyword, you can do three one redirects with those pages later to point somewhere or you can just drop a link from that paste to rank for. So if you've got, I like to use the ratio of one link for every hundred words. So if you've got 1000 words on the page, there's 10. Possible makes it you can use to push the right relevance to other places. So yeah, I just wish I could get through this so much faster, guys. It's just a lot to it. A lot to it. So we talked about that a little bit, providing sufficient link flow to important pages in segments. I had so many examples. But just like I said, I'm not sure I'm going to be able to jump over at all this stuff laid out to sort of just going through that.
Adam: Jeffrey, I'm going to put you on the spot a little bit. I apologize. But if you got the time today, tomorrow sometime Could you just do the rest of this and record it and we'll be happy all added up there? Just Yeah, we'll see. And people are so if you're watching this, check below, there'll be a video on the replay page. And we'll just put Jeffrey section down there.
Because I would like to go through this essentially unpackage why don't we do this? Let's have Jeffrey in and it'll have to be in the into the new year. Let's have him and do a special webinar. Public for this was going to be public. Anyway, let's have him in, do the webinar, do the full webinar because I love this shit. He's expanding what we do in a nutshell with deep keyword research and our SEO shield. He's expanding in every component of that. So they go hand in hand they go, what he's doing goes together with what we're doing. It's glove in hand. I want to have him back. I want this whole thing explained to our people so that they know what the fuck it is that we're talking about, man. It This is how we caught Google in the past. With these two latest updates, BERT and the neural matching. We got them before they even got to where they were going. We were there. And then with what he's teaching and what we're developing next-gen, we're going to catch them. The next time they do one of these massive updates three, four years down the line, we're going to be there and we're going to be there waiting. I need him to explain this to people so that they know. Marco is mathematical bullshit. No, we're not. He is a man.
Jeffrey: Like I said viciously without thousand keywords. I had one site get ranked for 500 keywords. Within two months of creating it had no background. So this is extremely powerful. So you're creating relevance loops. We've broken it down and basically I just got five modules of boot camp to talk about this stuff. So the market recons, keyword research, side of protection intelligence is determining what set of pictures. That's for you if you're cycling sub-domains to opticals you considering doing redirects you virtually being with internal links, then I get to the tactical content blueprint, talk a little bit about the some of the tools like that you can do content factoring for the bag of words model, then you get to the on-page stuff, which is like I said, it's extremely basic. But the point is, if you do it wrong, you're just wasting time essentially, yeah, you can power your way through. But if you go back and retrofit and look at some of your age content, things of that nature go back to it can literally leverage that by just adding you know, another 500-600 words it's optimized content once you know what the conversation is. So and then after that, you go into this is where the syndication networks and all the other stuff the stuff sorry, so you're back.
Marco: You're on the spot for the public webinar. Google.
Adam: Jordan Faller says he paid for a webinar so I know we will make it public.
Jeffrey: Little I got a little diffuser, I apologize. I came to the show. I should have done a little
Adam: Jeffrey to I wanted to say, I know that they know everyone watching. We sent out some emails they heard about SEO Ultimate Pro. I don't want to steal your thunder. Is there anything going on with that right now?
Jeffrey: Yeah, we did the soft launch just on Black Friday. So for anybody that wants to go over there, SEOultimatepro.com and grab the new version of that new update will be pushing on January 2, but definitely go ahead, get over there now and grab it. So we're going to have what we call semantic tags. It's extremely powerful folks. And that definitely is going to need some explanation to sort of unpack how you can leverage the hell out of that thing, especially with drive stacks and everything else. But if you go to seoultimatepro.com we're going to add a couple more licenses if you just use the coupon code HDHO so Hump Day Hangouts. So HDHO will get you that you know that will tag it all through a couple of extra licenses.
Adam: Awesome. Awesome. All right, Jeffrey, thank you so much. Sorry about the time crunch.
Jeffrey: No problem, no problem.
Adam: It's actually worked out good. So good response to on the page. So I'll get with you and we'll put this together. We'll do a webinar in January.
Jeffrey: Okay, I need to see I think I got locked out. So I might have to just a couple of myself here. Okay, log back on.
Adam: Alright, well next up Hernan and I see him dancing in the background. He's getting pumped up. So for now, yeah, you know what I can do you a good introduction right now because you're just pumped. So I'm just gonna let you roll with it, man. Let's go.
PPC For 2020 & Beyond
Hernan: Let's roll. Hi everybody. So really excited to be here. Yeah, I'm going to just keep my stuff really, really short and also for the sake of simplicity, because when we start talking about PPC, Bradley mentioned, this holistic approach to marketing and we're like, all about it for 2020 is going to be like, big on our on the stuff that we're offering to you guys. So I'm gonna make it super simple and easy for you. Let me share my screen. Alright, cool. So we're going to be talking about PPC for 2020 and beyond.
In 2020, if you're not using PPC strategies, which stands for pay per click, either Google, YouTube, Facebook, whatever that is, you're missing out. You're missing out not only on the speed of data that you can get from PPC strategies but also on all the SEO benefits that you get attached to the PPC campaign. So basically, it's super simple. I'm going to keep it real simple, brain dead simple for you guys. For PPC in 2020, I want you guys to make this like your mission, which is basically a two-part equation which is building an audience and sell to that audience. That's it. That's the secret to success. We've been doing it with Semantic Mastery Hump Day Hangout. We haven't charged a dime for it. And it's been our number one source of leads and sales and for pretty much all of our programs. And it's all the same -building an audience and then sell it to that audience. Your audience might be a business owner in your area, you might be other businesses you might be whatever it is. And this also applies to your client. So the job of your clients in 2020 is going to build an audience and sell to that audience. All right. So it's a two-part equation, write this down because it's as simple as it gets. And you can do this with SEO, it will take time, maybe you will achieve this goal by mid-2020. And when you guys to start with the right foot beginning of 2020, so you can start building an audience much faster. So here's a deal, branding, as a business owner, as an SEO consultant, or digital marketing consultant, and for your clients as well is not an option anymore. All right. Just because of the fact that your potential clients are getting hammered with cold calls, cold emails. They're getting hammered right with other people offering the same like digital marketing expertise have been commoditized. Like, let's be real.
There are people running Facebook ads that are dime and dozen. There are people doing SEO there, dime a dozen. How do you stand out while you do this through branding? Most people think about branding, they think about, you know, I need to spend a lot of money without anything in return. And that's not true. Branding is supposed to be fun and it's supposed to be cool. And the reason why is because you're helping all of these people in the meantime, right? You're out there with your content, you're helping all of these people in the meantime. So that's what's going on with branding basically. Okay. So and branding normally will position you as a badass motherfucker in your industry. That basically means that you will get all of that. You will get the lion's share of the marketplace. If you decide to brand yourself and think about this, people will come to you and you can come on premium prices. What Bradley said the beginning if you're stressing out your leads, because you don't have enough leads and you need to drive more leads, but not any kind of lead. Leads that are pre-qualified and are ready to buy from you.
So Marco actually shared this a couple of hours ago in our Slack channel. And I think it's really, really interesting. So I grabbed the link from that presentation. And I decided to put it in here. And this is like, by the way, 2019 research review if you search for a thing with Google, this is pretty amazing. I was like dorking out on data and whatnot. But as you can see, consumer journeys are becoming increasingly complex. That means that people will click on an ad, if they want to become let's say that you're pushing your or you're hunting for new clients for your agency, right? A business owner will do the research like they will find you through an ad. They will click on that ad, they will check you out. Maybe they will not contact you. They will go out they will see an ad on I don't know. Let's say that they click on Facebook. They will see it on Google and then they will see a video on YouTube. Maybe they go in, and they sign up for your stuff, but they don't apply, you know, for a call with you, and then they start getting emails, so maybe we'll take them like 13, 14, 15, 20, 25 touching points before they transact with you. And this is true in the business to business space, which is where we play, but it's also true in the business to consumer play, right? People are searching for tree services like they're on their mobile phone searching while they're talking to the contractor. Right? And they're searching for this and that's how it's becoming increasingly complex. That's what branding does a lot of the heavy lifting for us.
Now, here's the deal. Over the past, I would say over the past month or so, what happened is that I got five new clients out of nowhere. Out of nowhere is it's something that it will be like internet marketing money, and it's not true. The reality is that I've been building my own personal brand for the past three years, right? And all I did was to say, Hey guys, I'm available to take a couple of new clients and go find new clients for the past five over the past month. And that is something that you could do when you're applying these front end techniques. And I'm about to share with you. I'm gonna keep it again super simple and fast. The best way to go out there right now are we are swimming in our own Kool-Aid because we have the launch of 2X Your Agency coming up. We are doing this for our own stuff. Okay, so understand that this works like gangbusters Eagle method. In a nutshell, I shared this info in POFU Live. I think about POFU Live 2018. I kind of reiterated this POFU Live 2019 because it's so important. And the eagle method is basically as you can see, those are iPhone videos. Those videos recorded with the phone, three to five minutes long or three to a minute long. You are addressing the specific pain points of your audience, you put those on Facebook, you put those on YouTube and you run them as engagement or video views to the specific audience that you want to achieve. And the reason why is because these videos out there, while they're out there, create a lot of awareness about who you are. And note this on the videos okay? As you can see we have two 2xyouragency.com in every video and the reason why is because we have captions, we have embedding captions, so that you know, people can watch them while they're muted, which is most of the time they're muted. And this on Facebook, and they can watch the video. And while they're seeing the video of us going back up, they go by and they had the two weeks your agency domain there all the time. So we're building a lot of brand equity. So at the end of the day on towards your agency, we could have like a right now there's a sign up for a waiting list, but we could have like a survey or we could have like a webinar it doesn't really matter. Right and then to have your agency is really easy to remember domain. If I keep on saying that as a lot, a lot of times during this presentation, you will remember the domain. OK, so again, three to five-minute videos on Facebook and on YouTube. And you run those videos to the people that you want to target. For instance, on YouTube, you can do a name market campaign in your area for people, you could use an in-market audience for marketing, marketing services, right, and advertising services. So that means that those people are interested in hiring somebody to do marketing for them. On Facebook, what you could do is to target your area and let's say chambers of commerce, right, or if you're targeting chiropractors, schools of chiropractic, you know, so this is like the best way to build an audience really, really fast. We get a lot of traffic to that and we're not spending a lot of money yet. Okay, you will start seeing your agency a lot more. But just so you know, we're drinking our own Kool-Aid. These are videos that are live right now.
If you go to the fame Facebook ads library, if you Google Facebook Ads library and you go into the gallery and you search for Semantic Mastery, you will see that these pages are live right now. Okay, so have that in mind. So that is how you build an audience. Now, think about this, once you have the audience, you can sell to those people a lot of additional stuff. Like for instance, I mentioned this info in POFU Live 2019. Porsche, the car manufacturer is now building luxury towers. Bentley, another luxury car manufacturer is building luxury furniture, right? So all of these additional verticals are based on the fact that they have a well-recognized brand. I was talking to one of my consulting clients earlier today. And she has, I think she has like 1000 or something like that, or 1200 people like give her money every month, and she's focused on the front end, which is how do I acquire more customers which is something that you should be thinking of. But then my suggestion to her was okay, my concern is that you don't have anything else to sell to them. So she was so focused on the front end, like getting clients, acquiring clients that she was neglecting the back end, which is where the true money is made. So we started thinking about these additional products that she could sell shoes. There was something about this additional stuff. So that is really important. That's one of the things that we're going to be talking about 2xyouragency, how you get more clients, but not only that, how you increase the lifetime value of a client that you already have by selling them more services, which is as important.
And then another guy, Abby. He was a client of mine last year. And he was like, Hey, can we work together? Again, I keep on seeing you. And then hey, do you want to, you know, that type stuff. So this works. And these are like actual conversations that I had like this month, December 9, 2019, right, like 10 days ago. So this stuff works. Again, we're going to be talking a lot more about that in 2xyouragency. So I want you guys to do two things right now open a new tab because we're not done yet. So open a new tab and go to semantic mastery. com/branding. That is the branding course that Bradley put together that will show you how to implement this and YouTube and the Google Display Network. How to become a badass about this motherfucker when it comes to branding, and then be prepared for the launch of 2xyouragency. If you go to 2xyouragency.com, you are you There's nothing to buy. They're not yet okay, we're going to be launching it but there's nothing to buy there. You can just sign up for the waiting list and let us know what you want to learn about. So that's it for me. Thank you, guys.
Adam: That's awesome thanks, Hernan, for that super good stuff as always. I just want to say too if you buy the holiday bundle, you can get the branding course so you can do it Hernan said if you just want to grab that you can grab that go over to two extra agency get opted in you definitely get a chance for early access to that. And then the meantime, don't forget to check out semanticmastery.com/christmas and MGYB.co/christmas. I was talking to rob in the background, he is going to get the mind map set up on a post and we'll link to that will make sure everyone can get that I'm talking to Jeffrey as well. We're going to schedule that webinar in January, man. We got a lot of stuff just coming out of this. So we don't have we went even over what I thought we would do. So we don't have time to answer questions. Bradley, what do you think people should do? Yeah, since we're way over like, I even had to move some stuff around to still be here.
The quiet any questions that didn't get answered guys, if you want just post them in the free Facebook group and we'll have to, you know, jump in there if I gotta record a video response and post it in the thread, that's fine. Plus, you know, Marco and everybody else will probably come in as needed. So if we didn't get your questions this week, sorry, just post them in the free Facebook group and we'll get to them. They're outstanding. And I want to say two real quick, you know, anyone of these areas is important. You know, at Bradley, I think what you touched on and not touched on but what you talked about holistic marketing is really good exposing people to these ideas of these different touchpoints. So the traditional Rob, diving into the SEO shield, and all of the points and all the details involved with that and how you won't have to worry, you know about updates. Jeffrey with his on-page and what we're going to talk to him about in January, Hernan with marketing, PPC branding and how important this stuff is. Anyone of these things is really important, but it's bringing all of this stuff together.
You know that really makes things start moving faster and that's a big part of what our mastermind is about and we do want people who think and know that this stuff is important and we want them in the mastermind If that's you, you've got an agency you have some clients and you want to pull this stuff together you want help doing it you want to be around people who are doing the same thing. Head over to mastermind dot Semantic Mastery calm see if it makes sense for you and then doesn't forget to donate if you guys go to semantic mastery comm slash Christmas or MGYB.co/christmas. You can find out more about the donation process. And remember any value you know any amount we're you know, we're just thankful for you any donations and you'll see on the page, there's a big button there. You can't miss it about what you get when you donate. It's not just a discount, you get a lot more than that. So, one last thing before you finish as far as a as far as the donations, what I'm talking about what Rob is there with me on every webinar
It goes in-depth into all of these things that we've been talking about today. We're talking about entities, co-occurrence co-citations, why they all go together? Why you have to put everything together? Why all of this works. I mean, Jeffrey's presentation was so spot-on, about going in-depth about the homepage aspects, as you know, where we go is the off-page, so that if you take care of the homepage, the way that Jeffrey is telling you, and you do the off-page with your SEO shield the way that we're telling you, it becomes an unstoppable ranking machine. This we don't care about Google anymore. We don't care about the competition anymore. It's and Brandi kind of liked it when I call it wireless SEO. You do your SEO and you don't worry about shit. Fuck Google updates, fuck Bert. Neural language has all of it because it's all taken care of
And it's all just for a donation to the charity. So it's all available. That's awesome. Well, I'm going to lead the exit and then I'll pass it over to Bradley will go down the line everyone can sign off. But just wanted to say as a reminder, this is the last time to hang out of not only the year but the decade and we'll be back January 2, 2020. It's gonna be on a Thursday, I figured that most of us are going to be you know, having fun on the first priority with families. It's a holiday, you will be too so we're going to have followed up on January 2 will be the next Hump Day Hangout. So have a great Christmas. Have a happy and safe New Year and looking forward to seeing everybody so badly. Yeah, and just for the record, this is only the next week will be only the second time in over five years. Five years. Yeah. over five years. Now that was it four years. When did we start? Yeah, let's call it five. Okay, well, next week will only be the second time in five years that we had a scheduled week off from Hump Day Hangout, so that's fucking consistency baby.
So anyway, Merry Christmas to everybody or Happy Holidays if you don't celebrate Christmas, whatever you celebrate. Have a good one. Have a happy new year as well be safe. We appreciate you guys as always, and we love doing this and we're looking forward to seeing you next year.
Everybody, SEO shield I'll have the link on the page for the mind map and the next 10 minutes.
Bye, everyone. Yeah, see you guys
Click on the video above to watch Episode 266 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Adam: Hey complaining about AWeber. If you're using a Weber I suggest you go look at Active Campaign or something. But anyways, that said, welcome to Hump Day Hangouts number 266. We got the pre-holiday special Hump Day Hangouts going here. I almost put on like my reindeer ears. But I withheld. I'll be back next week. And I think the guys are going to have some, maybe some outfits or we'll see it. Hernan is giving me a vigorous yes. Yeah, I think he's going to dress up as Santa Claus. Man. That is awesome.
Hernan: Hey man. Thank you for doing that. Hey, man. It's like 1000 degrees right now.
Adam: That's right. You're in the upside-down, aren't you?
Adam: Well, Hey, everybody. Before we get into it, we're gonna say hi to everyone real quick. And then we got a few quick announcements, some really good stuff going on, especially with the holidays. And then we will get into it. We got a lot of questions today. So, Bradley, how are you doing today, man? How's Virginia treating you?
Bradley: Good. I was almost late because I was talking to a prospect that was looking for SEO services that found me through my SEO Virginia horrible drive stack g G Site that I built when back in 2015 so I just making a comment just kind of giggling with Marco about it because that was from way back in 2015 and I still ranked number one I still get leads from it so pretty interesting.
Adam: That's awesome. Good day, man. Yeah, that well, you know, it doesn't work but I guess you're gonna have to take the lead anyways.
Bradley: I don't think Google's gonna shut it down any minute now.
Adam: Hernan, how you doing man down there in the other hemisphere?
Hernan: I'm good, man. All's good. Everything's good. Getting ready to spend some time with the family. Diving into some new ways of marketing and communication with potential prospects. So that's going to be good. We're going to be talking a little bit more about that in upcoming episodes. So, all good, man! I'm excited to be here.
Adam: Outstanding. Chris, how about you? Are you home in Austria?
Chris: Yeah, I'm home in Austria and I guess I prepared a little bit early because last year it was always Hernan. And this year I put up the Christmas tree as well just for the help the Hangouts. But yeah, like we'll see what's happening next week then.
Adam: Outstanding. And Marco, how about yourself. How you doing, man?
Marco: I am doing really good, man. Two charity webinars already in the can. The next one scheduled for next Monday and it will give a lot of great information for people who donate. So that's the only thing you have to do is go and donate. But this year, like we have a whole bunch of awesome prizes that we're going to give to people who have donated. For example, a couple of hours of my time, two people at each one will get an hour syndicated they'll be drive stack, syndication networks, there's going to be Dadea donated five embed gigs and five-link building gigs. So that's one that's five people who will win the embed, plus link building game, right? Which is, which is awesome. You aim that at anything that set up right? And that juices just gonna flow in and push it up. So I'm excited the charity is doing well. We're collecting money people have been awesome donating, but we do not. We always need more. We always need more. Poor kids.
Marco: So the idea is to take children who are at risk. And by at risk, it's either they come with us or they it's drugs, it's abusive, it's violence, it's prostitution. Child prostitution is rampant. That's how it is in the third world. You got a lot of pervs who come over and take advantage of that poverty. So what we want to do is we take these kids and we give them an option. You come with us, we'll give you everything you need to go to school shoes, uniforms, books, we tutor them on Saturday. We take them through mentorship programs, because we also want to create community leaders so that other children have someone else to look up to. There's another hero, right? It is that just the drug dealer with the fancy car because he right now, he's the hero we want. We want to show them another aspect of reality, of life that there are other heroes that they can emulate rather than following the drug dealer to a slow death.
I talked about Fernando one of our biggest success story he started out with with eight or nine of his friends, right? Running around sometimes coming to a charity and sometimes it's not. He's the one who stuck it out, the other ones who didn't are dead. And so that's the choice that these children are making. They come and they get an education, tutoring tech school, and then we place them with with big companies because we train them for the right jobs, for the jobs that are in demand in Costa Rica. So it's either that or you die. So that's the fucking option, guys. It's incredible. You have no idea poverty in the third world and Hernan knows, for the patchy what is the onset? Gotta say is another place to do. So that that's my passion. I did that my magnificent obsession. My magnificent obsession is doing everything I can to help people make money.
Google so that I can make money. But my passion doesn't feed me, right? My passion is something, it feeds my soul. But I need to make money in order to go and really work at my passion or good which is what I do. And so thank you guys I know Hernan, I'd like to thank him personally. Because he's awesome. He donates every year. So thanks a ton and you guys will always make this up this possible. Thank you.
Adam: Yeah. How much does it cost it to take care of a kid get him in classes get them in all this for a year?
Marco: 200 bucks per child and that includes everything and includes the tutor includes the mentorship. We do these weekend getaways. We make ourselves available. The family sometimes needs food. They have a tin roof, cardboard walls and nothing and on the fucking windows. That's the conditions that they're living in the shack.It's horrible. They have open sewage, you name it. It's there and it's worse than you imagine the worst that you can possibly imagine. And it's worse than that.
Adam: Gotcha now well and I want to say to to everyone like I know we've had some large donations in years past. I'm sure you've already gotten some this year but it's one of those where truly every little bit helps and Marco I know you're not restricting you know, access to the webinars based it's any donation amount, right?
Marco: Absolutely not. It's your heart is going to tell you what of course you want. Your heart dictates to donate. And your wallet dictates how much you got a big wallet. Open that motherfucker man. People need it. Yeah, people need it. And I'm this year I'm matching every all the donations I will tell you that I'm matching $1 for dollar
Marco: We started doing our own little thing, and then it's just picked up. So this is what the third or fourth year. But I've been helping them for like 9 or 10 years. Nice from from way back when my wife and I started helping them so it's been a while.
Adam: Good deal. Well, you know, I mentioned some special stuff coming up with the holidays. So we're going to have more coming out about that and then wanted to let everyone know to. Next week we've got a really special Hump Day Hangouts. We're not gonna have time for questions. If you've got them up there, you know, maybe we can try to take them into the Facebook group. We'll do what we can but we will wanted to sit down and say, hey, what could we do at the end of the year that would, that would help everyone going into 2020. And we're going to cover a lot of various we're going to keep it into short segments, and we're bringing on some guests as well, we're going to have Rob Feel. Of course your motive him co creator of RYS Reloaded, helping, I'm going to call him the Chief Operating Officer at MGYB, the guy who gets shit done and, you know, gave me some great advice, some insights, POFU Live.
And then as well, we're gonna have Jeffrey Smith, the on page master SEO bootcamp, SEO ultimate plugin, he's going to come in and be laying down some good stuff as well. So you do not want to miss that. We're going to go a little bit longer, but we'll start at the same time next week and we're going to cover a lot of ground. And after that, we are going to have some holiday specials going on. But after that, there won't be a Hump Day Hangout until 2020. It turns out that it does fall on Christmas Day. And I think we all want to be spending time with our friends and family doing that. And we realized that probably not a lot of people are going to be maybe attending. So we're going to go ahead and push it back to I believe it's January 2nd, because then the first Wednesday in 2020 falls on New Year's Day. So that's a holiday as well. So we're just pushing it back to one day. So we're going to go next week, be there, we're going to have some good stuff going on some great guests, some good knowledge, as well as some awesome holiday specials. And then the next Hump Day hangout will be on January 2, 2020. As well, too, man, we've had a lot of stuff going on Bradley and the mastermind is getting what they're getting a webinar a couple days before Christmas, aren't they? You move that up? So you could squeeze one in before Christmas?
Bradley: Yeah, we're going to do that on Monday, the 23rd as opposed to Christmas Day, or the day after Christmas is when it would have been Thursday. So yeah, we're going to do that on Monday, the 23rd
Adam: awesome, and then you just got done. Correct me if I'm wrong about Monday with the second half of the branding training is that
Bradley: yes, that's been all edited now and chopped up should be in the membership area soon by the end by the end of this week. And then I've still got to add all the notes and individual lessons. But in case anybody missed that the YouTube training was already been split up, there was I think 15 videos for the first part that were created out of that almost three hour webinar. And I think there was 14 for the GDN Ad, the Display Network portion of the training. So that was almost another I was almost three hours also. So it was like out of six hours of content. I think we ended up with almost almost 30 videos and everything's been split up now and it's got all the notes and everything so it's a really good course in fact, I don't think we I think we took down all the specials for that one if we haven't we need to.
Adam: Yeah, but there might be something in the holidays but regardless, yeah, that is a great course. I'll put the link in there. Really. Bradley went above and beyond on this and cranking this out before the holidays. Bradley I'll let you add on to this but I call it kind of the massive branding course you know if you want to build a brand for yourself which you should be doing. I think Hernan can chime in on that but or for your clients and charge them for this service, right? This is you know, another one of those no brainers Just do it. But what you guys want to add on to that?
Before you set this up for any clients, you should do it for yourself. And you should just plan on constantly running branding campaigns so that you can start to fill that pipeline full of prospects. That's the number one thing holding people back, we get it through all of our surveys over and over and over again. We hear people say, their number one biggest problem is getting clients. Well, what are you doing to continually keep your pipeline full of clients or prospects? If you're not doing something, then it's your fault that you don't have a continuous steady stream of new clients coming in the door. It's because if you keep doing what you've always done, your results aren't going to get any different. So, the branding training was essentially for you to learn how to do that on your own, for your own agency first, your own business first. But then it's also something that you can offer to clients and it's a way that you can generate revenue. I showed in the YouTube training how to actually find prospects that are currently trying to use YouTube for leads that are failing miserably. So anyways, it's a good course. I would recommend everybody check it out. By the way, if you're in the mastermind you get that for free.
Marco: Something like that out something real quick before you go on to. There's a question whether you should brand whether if you've read the patent, if you've read BERT, and if you read about neural matching, which is trying to do away with EMDs and spamming of titles, especially in local searches, the map results. And you think that branding is optional. You're nuts. You're nuts. Branding is no longer optional Semantic Web brand plus location plus keyword association is what wins the game. I just gave you the keys to the kingdom. It doesn't doesn't seem that way because oh, it's just Marco talking shit. I just gave you the keys to the kingdom. Apply it, use our shit and see how you do?
Hernan: Yeah. I'm just going to add something real quick. I don't remember who said this, is that the number one is the most dangerous number for any business. Like, if you haven't one conversation, if you're sending one email, if you're talking to one prospect, if you're doing like, if you build like one back end, you know, like it all of that stuff is like the most dangerous thing that you could do for your business. So with branding, what we basically do is we sold that completely, right? You will never have to worry about the influx of leads again, think about that the POFU that you gain by just being in that position where you know, people are just coming your way, right? How much more you can charge people. And because you're not going you're not going either out call and say hey, I want to work with you. People are coming to you're saying hey, yeah, you're the Scott. You're that person. I saw you there, I saw you here. So I think and that that multiplying effect also applies for your client. So it's a really good tool to have in your toolbox for yourself as a consultant as the breadwinner as the marketing head, or the the guy before behind your agency, it doesn't matter if you have like two or three clients, if you have like, 30, right, you're still the guy behind all of it. And not only that, but that multiplying effect will trickle down to your business to your clients, and they will see the effect as well. So that will, you know, put you in a much more powerful position, my opinion, so it's really good for you. Good.
Bradley: Yeah, now you've got me curious. I just gotta check 6,990 or 10 away.
Hernan: Oh, wow. Yeah, go subscribe.
Bradley: 10 from 7000 I mean, that's not like that's just a nice round number. It's not a milestone we got to get to 10,000 before we really have accomplished much, but these are all organic views. I mean, other than I had a subscribe campaign running with YouTube ads for some time but anyways. Alright, let me grab the screen. I kind of pre-answered one of these questions. Here we go. Okay, somebody confirms you got my screen.
Adam: Good. Got it. Yep. Okay.
What Is Semantic Web Algorithm?
Bradley: Stevens up first, Stephen I put a reply below where I talked both Marco and I in the last week or two, I think two weeks now have been interviewed by Matt Versteeg of the low on for the local SEO podcast, local SEO show podcast and great conversation. It's always fun to be interviewed by somebody else in the industry to have a conversation about, you know, SEO or a lot of the other podcast interviews that I've been on, have to kind of dumb it down or water it down a bit because we're talking to a broader audience, but it's kind of nice to talk to somebody that understands our industry. So we can talk shop a little bit more so by the way, Marco's. I think it just got published today. And I listened to it was a great interview with Marco. And so I had an interview with Matt about two weeks ago and I spoke about he asked a question very similar to what your question is, which is what is the Semantic Web? And so I gave him a much more thorough answer there. So I linked to that it's in our free group guys. Here's the if you go to our SEO and marketing by Semantic Mastery group. It's also in the chat now on the Hump Day Hangouts page, but it's this post from Matt Versteeg about the, you know, interview with me that he had is about 45 minutes long. But in the beginning, I talked about the Semantic Web. So just as a very quick definition, I'd like to get Marco's input on this too. But the Semantic Web is the change the move from the algorithm knowing just determining how relevant things were through search strings, right. So queries have been stringing certain words together or phrases to create to answer a query, which is what the algorithm had been for so long to now things so from strings to things, because all of it's not just about the internet or web pages anymore, right? It's about everything in our world now is connected to the web. And so that devices and entity all these things have to be given an identity some that the machines the bots can understand so that they can start to understand relationships between these things, whether it's web pages or a device, a mobile device of person, brand, it could be any number of, you know, your appliance for godsakes. Your refrigerators and light switches at home are now online. So it's a way to create entities out of things, in a way for it to understand the relationships between them, the associations between them. And so the Semantic Web was something that we kind of fight, we saw it coming, which is why our name is Semantic Mastery. Way back 2011-12 timeframe. We saw that the cement, you know, it was coming, right. So Google had already been applying for patents that were showing that the Semantic Web was coming that they were shifting over to Semantic Web and so that's kind of why we named our company. That was because we were going to optimize or learn how to optimize for the Semantic Web. And it took a lot longer for it to catch on, then we thought it took several years as we're just starting to see within the last few months again, Marco will talk much more about this.
Marco: I'm always talking into a muted mic. Well, the Semantic Web, just the Semantic Web. The idea is for web pages to have structured data in the tag, and constructed in a way that a bot can more easily interact with the page. Because the bots were having so much trouble with the unstructured data meaning they these sets of words that the bot had no clue how to interpret. So again, that the idea of the Semantic Web is just simply being able that the people who are either building the website, designing it, coding it to be able to go in and structure the data. But yes, it involves entities and it involves a whole bunch of things that I'm, in fact I'm speaking on in the charity webinars, you really want to know what this is about, catch that podcast and catch my charity webinars. That's one. And I think that the question also says, or he's asking about the that you mentioned, Bradley, the Semantic Web algorithm.
There is no Semantic Web algorithm. The algorithms are a set or different code sets that draw different data. And it's all put together on under one in a huge relational database. All of its code guys, it's just simply zeros and ones and there are sequences. And you know, for example, Semantic Mastery has a word sequence. It has a bunch of set, a number sequence and it has a bunch of other number sequences related to it, which are, you know, things, it's words that are related to it. But at the bundle, I don't want to get too deep for you guys, because I don't want to confuse you. This is not the forum for it. But the bot has to go in, grab the words, turn them into zeros and ones, right bits, bytes, and number sequences to be able to interpret it. And it has to gather all of this information from all over the web, everything that's related to whatever it is that a person is looking for, if they're looking for Semantic Mastery, to give them the best result for the query. So we have several, not that not just one algorithm at play, but it all ends up in what Google is calling a ranking score, which of course they're not making public. Then we don't know-how in a route world it accrues exponentially, of course, but we don't know exactly what a cruise ranking score but we do have a great idea for example, from Bert, from the PageRank algorithm, from the ranking score algorithm, and from the distance graph algorithm, right? We've talked about seat sites and seat set. So there is no one Semantic Web algorithm that doesn't exist. What does exist is a whole bunch of different algorithms, compiling information. And they can be either really positive, which is what we work on. We work on triggering all of these positive aspects of the different algorithms that are going to get us a whole bunch of Google love. And we tried to avoid all of the negative ones that can come and really hurt what you're doing.
Have You Tried Blasing GSA Links to GMB CID And Short URL?
Bradley: Thank you for that. So Danny's up next. Danny's got several calls. Questions about link building that I'm not a spam link builder. That's why we have Dadea. So I'm going to kind of run through these very, very quickly with very short answers. But Danny, I would recommend that if you want our master link builder to actually, you know, provide some insight as to what type of links to use and that kind of stuff. I would post this question again in the Facebook group, and Dadea, our link building manager, he'll he's usually really helpful. He'll come in and answer some questions for you. He's, I'm not the spammer. I just hand it over to him and let him handle that stuff for me. But I have a basic conceptual knowledge of this. So I'll run through these very quickly. The first question was: ever tried sending GSA blast to a GMB short URL? Well, yeah, you can. But first of all your remember your short URL is a redirect. So that's not the best URL to send links to anyways. Because it's a 302 redirect. In fact, it's multiple redirects, but what you want to do is you use the GMB cid URL, right? So that's the www.google.com/maps?=cid=. Right? So that's that version of the URL is the best to send links to, yes, a send links that build links directly to that. Because we include that in the SEO shield. And that's what we throw over to do all the time. It's just all of the URLs and our SEO shield, which includes the map URL, Google Drive stack, Google Drive, folders and files, you know, all of the GMB website URL all of those, so I don't usually just use that as one target URL because I usually send a list of target URLs that all get links thrown at them, were built to them I should say. But yes, you can. You can build links to that directly.
What Is The Ideal Number Of Links To Build To A GMB?
Number two is any ideal number of links to build for a GMB? I don't have an answer for that. I tried to do as small as a package as needed to get results. And then you know, just repeated every couple of months or every three months or whatever it is trying to do link building in cycles. So I don't know what the actual number is because it's going to depend on the competition. There are too many variables there for me to give you a rule of thumb for that.
Marco: Yeah, that's what I was gonna say. It's as many as it takes. It might take just one tear, right? contextual or two that are contextual. And you'll see it when. Sometimes it doesn't take any links. We talked about that. But it's as many as it takes to get the job done. And it could take your cycling through all of your URLs hitting different aspects of that GMB, because there are a whole lot of targets that you can hit to get results. How many? As Bradley said, there are just too many variables to be able to answer that.
Do You Prefer A Direct GSA Blast To The RYS Stack?
Bradley: Yeah. For your RYS stack, would you prefer a direct GSA blast or do you build contextual tier ones and twos and then GSA blast the tier twos? Again, that's a question to post to Dadea. But I can tell you definitive 100% for sure that contextual as your first tier is the best way to go. Web 2.0 to contextual. In fact, we know Dadea recommends that you do two tiers of contextual is that if you're going to use GSA use that as a third tier. Any comment on that?
Marco: No, no, that's exactly what it says. And as a matter of fact, two tiers of web 2.0 contextual, the way that things are behaving right now should be good enough. GSA has its place when you really need to power something up. But it's sometimes, that's used as a last resort. I don't really like using GSA I prefer to just continue tearing the web two dot o contextual.
Should You Create A New One Drive Page If The Existing Account Is Blocked Due To Spam?
next question is hey guys report regarding the done for you syndication network. I noticed my One Drive page was taken down and account blocked due to spam. Well, that's unfortunate. It's odd. That usually doesn't happen. So my guess is it was some sort of an anomaly. He says, Is my syndication network fine without it or should I try to build another One Drive page link to it from all of the other syndication properties? Thanks for the help as always, you know that's up to you. I can tell you right now I don't really sweat it depends on the property but something like one drive if it goes down or the syndication stops working because IFTTT hiccups or something like that, I typically don't go in and repair those things, or I'll have a VA do it if I do it. But, you know, there's a limited number of properties that we syndicate to anyways. So it is somewhat important. If, if it got to remember, sometimes these accounts can get blocked or terminated and it's algorithmic and it's something that, you know, really wasn't triggered because of spam. It just got caught up in some sort of filter. So, you know, my short answer is if you only have one project or a couple of projects, then yes, I would go ahead and take the time to build another. I think you have to build a whole nother Outlook or Live account. Microsoft account in order to, you know, attach or set up another One Drive account and then attach it to IFTTT. So I would recommend that you do that if you've got a ton of projects, and this is just one of many, then I would just, I wouldn't worry about it, I maybe do that when you've got some spare time.
Marco: Semantic Mastery always says you don't do anything yourself, you should have a VA that goes in and takes care of these things as they pop up.
Bradley: Yeah, yeah. And so just keep that in mind. And something else is, you know, if you're gonna, if you're going to have a VA do that, then make sure that you're either providing them with, you know, they're going to have to log into the account or create an account, which means that you're going to want to have that bound to their IP. Otherwise, if you try to switch between, like if you have a VA in the Philippines, just as an example. And you're in the US and you try to create the account, or and then you send it over to them and they try to log in it could lock the account because of you know, the change in IP. I would recommend that you set up some sort of thing like a BrowSEO or Ghost Browser or something like that where you can log into that account from the same even if it's your own IP, it's fine. But you want to keep the browsing session intact for that particular profile so that it doesn't trigger any IP locks. Okay.
What Semantic Mastery Services Should You Use To Defend Your Brand From Competitor's Attack?
Okay, so the next one is, my competitor is hitting my brand. What service could I ordered or technique to defend or make my brand strong and from getting hit with negative SEO from a competitor? The SEO shield is about the only thing I could I could tell you to do. Marco, what do you say?
Marco: That's exactly what I was thinking the SEO shield. There's no way that you can stop a competitor from negative SEO. It's unethical. I don't do it. I don't do it because you're, you're messing with a person's livelihood, no matter how much of an asshole person might be. They have kids, they have family and that's what I think about. I'm going to try to negative SEO them. Which I never have, by the way, in nearly 16 years that I've been online. I've never done it and I don't plan to do it. I know exactly how and it works really well. But just use the SEO shield to turn everything negative that's throwing at you, into positive.
Can You 301 Redirect A Relevant Domain To A GMB Listing?
All right. The next one is can I? Can I throw one a relevant domain directly to my GMB listing? Or should I point to a GMB website? I build instead of the GMB listing? If so, should I make contact details private just in case Google tries to see who the owner of the domain is? Okay, a couple of things there. Number one, Google is a red domain registrar. So even though you might have domain privacy enabled because Google is a domain registrar, they know exactly who is behind that. That's just to keep you know the general public from knowing who owns the domain. Domain registrars can always see who the domain is registered to. So even if you have privacy enabled. I don't recommend redirecting or doing a 301 from a domain directly to a GMB listing or a GMB website for that matter.
What I would recommend that you do is create, do a 301 redirect to like an HTML page, especially hosted on S3, Amazon S3, like our ID pages, for example, or ID pages are perfect for redirecting a three to one domain too because now you've got a super high authority domain Amazon, right that you've got just a static HTML three or HTML page on that you can create as an entity, an ID page, which was like an entity validator essentially. And you can do iframe stacking and everything else there, which means you can push whatever, inbound link equities coming from that domain that you're redirecting to iframes which act, kind of like it's not the same but kind of like a do-follow link. And so what I would recommend is doing something like that it redirects directly to a money site or to a GMB listing, in my opinion, is not the best way to go. You should create some sort of buffer between them where you can inject more relevancy and more entity information, which is why I think an Amazon S3 hosted HTML page is the perfect place for something like that. What do you think, Marco?
Marco: Unless he has that website that has those magical metrics, those metrics that are above, I would say above 16 in Majestic. That's when I start looking at majestic when it hits at 60 both trust flow, citation flow. When it's around there or higher that's going to be a really expensive website. But when it's around then, it's when it's around there. It's so powerful that that one link can really make a difference. Now, the thing is, that's going to be really expensive. And it's going to take you a whole lot of time and effort to find it. It's like looking for a needle in a haystack. It's almost impossible. So what I did is I stopped doing it. I stopped trying to find expired domains. And I just work from the GMB facility from the drive stack, G Site and just expand it and isolate keyword sets and just go through that. I mean whatever it is that we do, or whatever it is that we offer you in our done for you services because we use it to use because our methods work what we make available to you guys. If it didn't work, I mean, we just wouldn't make it available to you. We try to be again as ethical as possible. And in everything that we do we know that our shit works without all of these other things that you used to have to do or that you could do to help yourself along because you're borrowing from the ultimate, trusted and authoritative entity on the web as far as Google is concerned, which is Google.
What Hosting Providers Do You Recommend To Rank Your Website Better?
Okay, I'm sorry, I was pre-reading another question. Gordon's up next he says, Hey guys, hope you're having a great day. And thank you very much for help. As usual. You're welcome, Gordon, thank you for your questions. As always, I believe you have mentioned previously that popular shared web hosting providers like Hostgator impede your SEO and ranking efforts. Can you briefly recap Why? Yeah, because there's a number of reasons. Number one is they're super inexpensive hosts their budget hosts, which means they overload their IP blocks. They overload their servers with too many sites. Remember guys, when you go to sign up for a shared hosting plan, or you know, budget hosting plan, they tell you, unlimited sites and unlimited bandwidth and all that, but that's not really true. And number one, but number two also, what happens is they overload those IP blocks with too many sites. And what happens is you end up with a lot of shitty cheap SEO type sites. So affiliate spammers and other SEOs and people that are just creating these stupid, ugly, sloppy sites that aren't putting, you know, so there ends up too many sites on the IP, to begin with, but then you end up being with, it's being kind of a guilty by association, you can get mixed into what's called it like a bad neighborhood, right.
In other words, there are 500 other sites on the shared hosting alongside your site on that same IP. And then there's going to be a percentage of them that are just really shitty sites that could be de-index, they could behave manual penalties, they could have a number of things that are there so that basically can guilty by association, your website can get caught up. But not just that. It's also because when you have that many sites sharing an IP if anyone of them or any number of them are receiving a spike in traffic or a DDoS attack or something like that, it ends up killing the amount of bandwidth available for all of the other sites on that same IP. Does that make sense? So what I found is if you were using a cheap budget host, I would recommend doing something like putting an uptime robot on it or some sort of uptime monitor that will allow you to notify you via email. And you can even set them up for text messages, which I don't recommend, except for really important sites. But it can email you or notify you when your site's go down. And what you'll see is if you put an uptime monitor on a shared hosting a site that's on a shared hosting account. You will see how often the site goes down. And it's incredible how often those sites are unreachable, right. And it's because of other sites on that same IP, receiving too much traffic and basically monopolizing all the bandwidth available bandwidth and there's this you'll see and once you see that, you'll realize how shitty shared hosts are.
So as far as can I recommend any? Yeah, on our semanticmastery.com/resources page, there's the two that I would still recommend: Liquid Web. By the way, you guys are just seeing strike throughs because I've got a plugin that shows nofollow links, but Liquid Web is our go-to choice for hosting. You know, I would recommend that you get because you can, you can actually sell hosting the clients. That's what I always recommend doing. So you know, get a good hosting provider, get a good plan, and then you can turn around and sell charge your customers, your clients. For monthly hosting, what I do is I offer them a yearly monthly hosting or a yearly rate and then a monthly rate. So what I'll do is I'll charge a customer a client, basically like $180 for a year or $20 a month, so it makes sense. So it's up to them. They either paid $20 a month or $180 for the year and I just do a PayPal subscription so they get to rebuild. That way, I'm actually making money on hosting too. And I just do that through my own hosting account. On Liquid Web, I also have WPS hosting, which is Terry Kyle's, that's also very, very good. And that's very fast. And the support is amazing in both of those. By the way, that's the last part of that, that I would recommend. Another reason why not to use a budget host is that any issues you have, you're gonna have to deal with support. Sometimes support will only be via email and not be a live chat or phone. Sometimes they're on completely different time schedules because they could be an India for all we know. And so every time you submit a support request, it takes 12 hours before they reply back. So support requests can get drawn out. What I found is I've got some other hosts that I still use because I have sites that I never wanted to move, and I hate them because every time I got a problem, I've got to deal with that. But Liquid Web and WP x are both I mean they're instant fast like you submit a ticket within minutes, you've got a reply somebody working on your issue. It's incredibly fast. Marco, do you have any comments on that?
Bradley: Yeah, I think a good host is worth their weight in gold. And like I said, it can become a profit center in your business too. You know, pay $1,000 a year for a good host. And but you're charging and you got 10 clients and you're charging them, you know, $180 per year, that's 1800 dollars, right? Or if you're charging a monthly because some clients will just rather pay monthly then that's, you know, $2,000, $20 per month, so $240 per year, times 10 would be 20 $400. So my point is it becomes a profit center. Okay.
Marco: Great revenue stream. Yep.
Can You Effectively Use Embeds As A Substitute For Links From Seed Sites You Can't Obtain?
Bradley: Alright, so next one is there are six questions here. I'm going to try to roll through these quick guys. Remember, we asked you guys to just post one or two questions. Max per post because it makes it too hard to get to anybody else's questions. So I'll roll through a couple of these rather quickly. And then we're going to move on and if we have any other time left, which doesn't look like we will, we'll come back. Okay. Thanks for the opportunity to ask these questions. Number one, can you effectively use embeds as a substitute for links from seed sites you cannot obtain? Marco, that's a question for you.
Marco: Okay, can you effectively use embeds as a substitute for links? Yeah, I mean, yes. Don't get your head twisted on this because it's not exactly a link. And it's not exactly a substitute. It'll act a little bit different. We don't know whether it accrues the paycheck and rankings for that we need. We just know that it pushes massive ranking power. So yes, iframing and then link building into that iframe, you have the protection of the source. I mean, that's the whole concept behind the iframe that the source should be so powerful. It protects you. And you can just do all kinds of nasty stuff to wherever the embeds are to, to wherever the iframe is embedded to help your SEO. It should not substitute your link building, especially into the iframes. works really well. But yeah, I mean, it's a solid way, it's a solid strategy.
Is There A Limit On The Number Of Embeds On A Page?
So the next one was, is there a limit on the number of embeds on a page i.e. is there are there diminishing returns? I don't think there's a limit to the number that you can put on-page, but you can break a browser, you can break, you can lock your computer up. If you have too many iframes on a page, how do I know? Because some of my @ID pages are ridiculous. And if I open it up in a browser window, it will lock it will eat up all the memory on my computer. So, Marco, is there an actual limit to it?
Marco: I haven't found it because I mean, it's just code. And so the code, you can just add. What happens is that the page as you said it breaks, it's super slow. You're going to have to do some coding so that it doesn't load to take forever to render. But there's no need for that you just find four or five really powerful, right iframes you put them on lazy load, and away you go.
Bradley: Yeah, not only that but if you stack the iframes on one property, then you reframe that on another property, you end up with that mirror and mirror type. So you don't need a super high number. You just need a few very quality ones to achieve results, which is what we've kind of built out with our SEO shield.
Marco: Three iframes will create the loop. And we can loop the bot endlessly depending on how much information that is that we're feeding it. So iframes are the shit. You guys are sleeping on iframes if you're not using them.
Bradley: Yeah, I agree. And there are some other really good questions there. But we're going to have to move on because we've only got about seven minutes left and we still got other questions to get to. However, I really liked those questions. I would love to answer them. So come join the damn mastermind, man. Come join us.
Would You Push More Juice To The City Pages To Improve The Page's Ranking?
Anyways, the next one is Hey guys, I have a question about all of your strategies being used for the same site but different cities. So I have a client that I'm ranking on page one in 17 of the 24 cities they have in their county. I'm not able to get them in maps in as many cities, however, they only have one location and I'd like to start pushing them up in maps and more cities. Would you just push more juice to the city pages? Yeah, that's one thing you could do. Remember the maps algorithm, the proximity filter or whatever you want to call it is even narrower now than it was two months ago. One of the more recent updates, which I think is occurred within the last few months, actually narrowed that the proximity filter for Google Maps listings.
Marco: Yeah, there has to be a relationship between the centroid and the place where you're trying to get into the map pack. If you cannot establish that relationship, then it's really difficult to try to get your listening to appear because there are other businesses that are closer by when that searcher is conducting that query right when the person is looking for, I don't know how plumber, emergency plumber, they're going to get those who are closest to them, then I get someone that's an hour and a half away to overcome that. That's when you have to relate that centroid and we teach that in local GMB Pro. We've talked about that in the mastermind extending the spokes think of it thinking of it like a wheel, right with spokes and just trying to extend the spoke. How do you do that? Well, it's part of the secret sauce sorry.
Bradley: Yeah. And I was trying to look for that article that Brian Kato published. I posted it in here but he did a really good job was showing how to build out relationships with using local entities, you know, in content to get the local page to rank or local site to rank. So that's something that if I could find it, I'll post the link but we're running out of time. So I'll try to come back and post that it was a really good write up that he did on that, so I'll try to share that with you. Once we're done. We only got a few minutes left guys, we're going to try to roll through a couple more.
Should You Be Concerned If You See Competitors On The GMB Maps Listing Page Source Code?
Fitz says, good agents. Thanks for this great forum. You're welcome fits. He says I recently checked the page source of my GMB maps listing and saw a few of my competitor names mentioned in the code should I be concerned? No, you know, I mean there's nothing you can do about it but for example, you know, if if I was to search I don't know let me just look for plumber Culpepper, for example. Let's just click on Culpepper Home Services actually do. What I'm trying to share here is you're going to see that shit. It's not what I wanted to do. Shake this one. Alright, so you'll notice that. Sorry. Try this again. What you're seeing is this person also search for. That's what you're seeing. Right? So there's nothing you can do about that. So I'm pretty sure that that's what you're seeing when you're looking at the code. You're seeing these this part right here. It's right in the knowledge panel, right. The knowledge panel even shows competitors, and I don't think there's any way that you can stop that. Right? It's a good question though.
What's The Best URL To Link Back To A Money Site?
Joseph says, Hey, guys, I just ordered a drive stack in a G site. What's the best URL to provide your team to link back to my money site is a supporting page or the money page for that keyword? Thanks. I guess it depends on what you're having a stack built out for. If it's for the brand itself, just the homepage, if you're just doing the initial brand, drive stack, which is basically to validate solidify the entity right and your product keyword whatever that may be, should be associated with the brand and that's how we recommend building that out. But if it's for a very specific product or page or content silo with on your site then that's different. So Marco, what would you recommend for him on that?
Marco: The brand. What's the homepage URL and the brand? The main stack, the very first one, drive stack G site should be brand plus keyword or brand plus location plus keyword. That's how it is. We relate every keyword under that top-level category that you give us. Go as broad as possible. Even if you're into renting hotel rooms in, let's say in a province in Costa Rica. Then what you want is a hotel rental or anything related to that room, just whatever it is the broader that you can go, the better it is for us. Because we'll get you everything under the sun, then as you broaden the drive stack, and that's as you add depth to it, that's when you start focusing in and honing in on your silos, and you're supporting keywords LSI and everything else that's related to that.
Bradley: Awesome. My apologies I didn't know about the two question rule No, and you didn't expect it You wouldn't know that man. But honestly, we, it's just respectful of other people that so but yeah, definitely consider joining the mastermind I would recommend that you do, because it sounds like you know, your ship to a degree. So it'd be those types of questions that we get really far in-depth in the mastermind. All right, I know we're after 5pm but I just got I'm gonna I want to answer one more question really quickly, so but I can't without answering it. Austin Don's first he says what's the best way to share an infographic I'm not sure what you mean by that. As far as different places to publish it or just to share. I'm not sure what you mean. So if you can clarify that maybe we can go back and answer that one.
Can You Do YouTube Branding For Syndication Networks
But the one that I wanted to answer was can we do the YouTube branding before syndication networks? I'm not sure what you're asking about their BBB. Can we do YouTube branding for syndication networks? Remember syndication networks are part of should be part of every project right every website project every brand, every client even your own brand you should have syndication network, right? It's like that should be step number one. So I don't know what you mean by Can you do YouTube branding before that? What what I recommend with the Google Ads branding course it's not just about YouTube, it's about using display network to is that what I was trying to convey with that is how you can set up branding campaigns to create brand awareness and also to drive inexpensive, very relevant targeted traffic into your digital presence, whether that's through videos or through the Display Network.
And so like I said, it's a great profit center, another source of revenue. If you've already got existing clients, you can go what I call to shake the bushes and that's going to contact your existing clients and tell them that you want to set up some branding campaigns for them. So my point is, would you want to do before syndication networks? No, not that I mean, I'm not sure where your timeline is. But for me, syndication networks are like step one for every project that I do. And then the branding traffic using Google Ads is something that you would do to start pushing traffic into the brand creating brand awareness, brand recognition, and inbound traffic from relevant sources. That makes sense and that will actually help to kind of activate or trigger all of the SEO work that we're doing because that's exactly what ART as Marco always says, ART – activity, relevance, trust, and authority that kind of triggers all three of those as sending traffic in from a known relevant audience that you're buying from Google, into your SEO as your assets, your digital assets kind of helps to trigger or it kind of ignite all of the SEO efforts. Okay.
All right. We're several minutes. Yeah, in a comment on that?
Bradley: Yeah, just one second. If you do it backward, it'll, it'll be more difficult if you don't get your entity in place if you don't set it up if you don't create it. And if you don't verify, and start validating, if you skip those steps, then it's going to be that much harder to come back and try to work on the entity. So why not set up the entity that we teach it the right way, so that when you do start out with those posts and the length of the press releases, and everything else that you're going to do, it's going to have maximum effect. Why would you do anything that's not going to have maximum effect? Drag the strategy for branding is a great strategy. But if the brand isn't in place, if the entity isn't in place, then it's not going to have the effect that it has to have or that it needs to have. And right now, right now, and guys go just go please watch the charity webinars, it's what it's what's a whole lot more than anything that you can possibly give the information that I'm giving away. Just go watch it so that you know why there's a reason why you need to do this. It's called Bert and it's called neural matching.
Amen. Alright, thanks, everybody for being here. We'll see mastermind members tomorrow. Otherwise, we'll see you guys next week. Whoo. See everyone.
Good one later.
Click on the video above to watch Episode 265 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
Adam: Alright everybody, welcome to Hump Day hangout episode of 265. Today is the fourth of December 2019. We have got some good stuff to go over. But real quick I want to say hello to everybody who got all the guys here. So, Bradley, how are you doing today?
Bradley: I'm good. Happy to be here excited about it being December. I can't believe Christmas is upon us already. At the end of the year, it seems like it flew by in the blink of an eye but happy to be here.
Adam: Fair enough. So Hernan, how about yourself?
Hernan: I'm doing good actually. Yeah, same thing. I couldn't believe we're nearly the last month of the decade, actually. So yeah, we're trying to make it count here that you make an account to be here.
Adam: Awesome. Marco. How are you doing, man?
Marco: I'm good, man. I'm excited. I mean, these are good. Good times. Google is trying to go neural in local search. And I mean, we've been planning for this for years. It seems like right? Because we've been telling people to brand keyword, brand plus keyword association entity. I mean, we've been hammering this point home over and over and over again. And guess what? The two recent updates October, right, BERT, Big BERT, everyone was all running around like a chicken without a head because they got hit. It's impossible if you're only affecting 10% of the searches for every SEO in the world to be hit. It's impossible anyway. And then we had the one in November right and so it's the entity. It's all about the brand it's all about the keywords associated with your brand according to the entities that and their relationships and their relevance. And guess who's been teaching brand and keyword relationships and relevance and trust and authority and activity.
Does anybody know? Could anybody please give me a fucking answer? Who's been sharing this for about four or five fucking years? Good times. Good times, man. I'm killing it. I'm killing like, like, like the attorney niche. I'm killing it. I'm murdering it man. And you know what? It's the easiest thing in the world when it's math against math. And that's all it comes down to when you know what you don't. I'll leave it at that.
Adam: Fair enough. This is a it just made me think of you Marco slightly off-topic, but I just saw that Amazon AWS is bringing on their own quantum computing service. So something you might be interested in if you haven't seen it already.
Marco: I'm already in quantum Don't tell anyone.
Adam: Sounds good. Hey Chris, how you doing?
Chris: Doing good. Happy to be here. It's a bit cold here but that's the way I like it. Because cold means I'm 10 times more productive.
Adam: Fair enough. Yeah, I'm going to get a domain today after this But anyways, I want to say to real quick if this is your first time joining us thanks for coming, you're in the right place you can always come here go to semanticmastery.com/hdquestions to ask your SEO digital marketing questions. You know, we will do our best to give you the answers you need. And if we can't, we will certainly point you in the right direction. In the meantime, what you can do is subscribe to the YouTube channel.
Also, if you're wondering where to get started with Semantic Mastery, this is the right place show up every week ask your questions get answers, but also at the same time go grab the Battle Plan all right battleplan.semanticmastery.com, not going to read it to you go check it out. It's a hell of a deal. We've got some kick-ass bonuses that we bundled with that so pick that up. And then if you're ready to start growing your digital marketing agency that comes join us in the mastermind, then you're the type of person if you're coming to Hump Day Hangouts, if you've read the Battle Plan and that's where you want to go then we definitely want to have you in the mastermind and find out more at mastermind.semanticmastery.com.
And like many of you guys did, you know purchase done for you services as you're growing your agency or as you're doing consulting at mgyb.co, whether it's syndication networks are we as drive stacks, press releases, link building embed, with a lot more coming in, of course, the SEO shield, which we've recently talked about, and Bradley has got a little bit more to share on that today. But again, head over to mgyb.co. And there's some more great stuff coming for the Christmas holidays. Not only just deals at MGYB on done for you services, but along with some guest speakers, including Rob from MGYB are going to be doing an awesome holiday special Hump Day Hangout. So set your calendar, set your reminders for the 18th of December, and we're going to have some great stuff there. Some more details, but just make sure you show up for that it's going to be a good one. So with that said, Bradley, do you want to talk some more about the SEO Shield.
Bradley: Yeah, absolutely. Let me grab the screen I've got a little presentation just with some slides to kind of explain what this is. There was a question. I posted it in the chatbox area of the Hump Day Hangout page. It was a question on one of our YouTube videos on our YouTube channel about the SEO shield and the different components and they were it was the question, In fact, let me just grab the screen and I'll even read the question and then we'll get into a brief presentation where we can just talk about this on a high-level guys, we're not going into this in-depth, there's really no need to be on the scope of the training today. But let me click through here. Oh shit, I don't want to get. Yeah.
Yeah, that's not what I wanted to do. So let me close that. Okay, so, Rob did an intro video on the SEO shield and there was a question uh, this one by cleaner Joe cleaner. Jos Hello, this is fascinating. I purchased the SEO shield, do I get a course or some type of training that explains what all the different components are in your video? If not where I can, where can I get it? So that's really where this little presentation that I put together today was for was just kind of a high-level overview as to what the different components are, why they're important. That's it. So we're going to kind of keep this kind of quick. We're not going to go into real depth far into depth. If you guys have any questions about it, you can certainly post them on the page. I know Rob is going to be doing something more in-depth that will go through each component in a lot more detail. So you know, I don't want to step on his toes. But I did want to get some of this information out there because I know that there's going to be additional questions that come our way about this. So the SEO shield explained the MGYB store is where you can buy it. That's what Marco has really Marco and Rob coined that term for, though, what we've developed over the last several years using, you know, Google properties and tear one branded entity assets. In other words, to create kind of a shield, a firewall around our main money site, right, which would be our primary asset, it's a way to solidify and validate the entity.
So the main components of this, we're going to talk about the money site just briefly, and how MGYB has some services that can help you at ground zero, right, which would be the money site, your it's the epicenter or your golden frame, that's where everything should begin. If you're using a money site for your project, Google My Business profile, we're not going to talk much about that because we don't offer any services in MGYB for that at the moment, but again, that's something that would be part of it, if you're doing it if you're doing local syndication network. RYS Reloaded stack and G site, the ID page, which is very, very important, very powerful as well. Press Advantage organization page, we've made that an integral part of our SEO shield and in citations, once again, that's for local projects. So we're not really going to talk about that here.
The main site, keyword research, if you go to MGYB.co to our store and take a look at our keyword research packages, you'll see that we can build out provide you with a keyword research package, especially the deep keyword research, which is a complete list of all the relevant terms for your niche, your topic. It's an all-inclusive list of keywords, right, and it's compiled and organized in a very specific way that clustered into categories, suggested silo structures, and provides all the keywords that you're going to need for your website for content marketing and blogging. For your site build itself again will have suggested silo structures in there, RYS Reloaded stack when you order in RYS reloaded stack, you know, one of the things we request when you order it is a list of keywords. And some people don't really have a really big list of keywords, at least not the relevant ones. And so this would give you all the keywords that you need for that as well as for link building. So, Marco before I move to the next slide, you want to comment on that? you're muted.
Marco: Sorry, I was talking into intermedia But no, that's fine. Okay,
Bradley: So again, keyword research is from MGYB is one of the first steps like again, even if you've already got your site structure in place, I guarantee you that you will learn a lot from the keyword research report. It will give you new ideas that will help you with your content marketing will also help you with your link building and RYS campaigns because you'll have all the keywords from the market level. I mean, it's crazy because it'll separate the keywords into commercial intent informational queries, all that kind of stuff. It's really really powerful. It's huge it takes the worker that does the produces them a couple of days to produce the keyword report. So it's it's totally worth it for the cost. I don't know what your time is worth. But I'm not going to spend two days doing keyword research I can work on higher-level stuff and so I'd rather just hire it out so there's that.
Marco: We're actually investing What is it 24-48 man-hours for our VA to do it. They're the ones who do it they do a fantastic job of setting is setting everything up and we keep adding to it we just added something, some really neat tabs in there. And we do need to create a video on on on the entire process that we do. This is just fantastic. The way that they come up with everything under the sun and everything imaginable that that's related to the main keyword.
Bradley: Yeah, and I wanted to pull this up to if I have if I can find it really quickly. The mind map here we go. This is a PDF that Rob created, talk showing all the different components within the SEO shield. And obviously, there's a lot of additional, you know, points that you could go take a look at in here. But well, that's why I said I just wanted to keep it on a high level. These are all the different pieces that can be applied to what we call the SEO shield. And it's very, very powerful. And that's like, that's what we do. We just keep repeating that process over and over and over again for our projects. And they work over and over and over again, time and again. So the syndication network, that's always our first again, this is talked about in the battle plan, guys, most of these things are talked about in the battle plan. The syndication network is always the first thing that we do that helps to solidify the brand or the entity, right it expands the semantic footprint. footprints are not a bad thing and the Semantic Web, you want to increase your brand's footprint, the entity footprint by validating it across other sites. So again, that's why we do these syndication networks. Even if you're not going to syndicate content to the network, you should have a syndication network, okay. Honestly, I've seen in the last year or so, over and over again was creating a new project, setting up a website or even a single page landing page and then just connecting a syndication network to it that's been branded everything interlinked and linking back to the primary asset. And all of a sudden it'll rank for its branded term, where it might have been on page three or four beyond what's happened with my real estate business, we've had it happen with several of our members as well. So again, having a syndication network, even if you're not going to be syndicating content, right content to it right away is absolutely critical.
So we've been building syndication networks for years. And, you know, you can get them at MGYB. And again, these are built the way that we have developed them and for a very specific person purpose, and it works incredibly well. They're built manually too. So it expands the semantic footprint. And it also can be used for content amplification. So once again, you publish content to your blog, or your money site, or excuse me, your YouTube channel, and it will automatically syndicate out across those branded profiles. So you get expanded reach, right, so that's coming Content amplification. You can add the profiles the branded profiles to the same as structured data for the following types, organization markup Corporation markup local business markup. So it's basically the structured data where you're telling the search bots, right it's the data that is the language specifically designed for the search bots and for the Semantic Web algorithm. And you're telling it, hey, this is us. This is us on all these other locations, go check, you'll see. And that's what the sameAs attributes are for and that kind of ID page can do that as well. You want all of those combined. And it also becomes the syndication network, the profiles in there become a link building target. Beyond just the profiles if you have particular content that you're trying to rank or products or services that you're trying to get more exposure for. If you're syndicating content from your blog to your syndication network, you can actually take the syndication network, published URLs for that particular post, and do separate link building campaigns to those with very specific types of anchor texts within the Link Building campaigns. And now you can actually start to push specific products and or services. So protect specific pages or even entire silos. If you understand how to structure your site properly and do inter silo structure correctly and interlinking correctly, it creates buoyancy throughout the entire silo. So again, you can get very specific with how you build links to your syndication network doesn't just have to be the profile URLs, it can be the specific content targets as well. So very, very powerful. Marco, any comment on that for move on?
Marco: Well, go ahead, go. Alright.
Bradley: Alright, RYS Reloaded stacks. This is one of the most powerful things you can possibly do. But again, it's an additional component, RYS stacks plus a G site minimum. There's also the option with a Twitter account, which you can you know, I recommend that as well. But at the very minimum, you want to do an RYS stack and a G site validates and solidifies the brand using Google's own domains. It produces theme relevancy, as primarily a special If you structure your drive stack, we're going to send it to you delivered based around your primary keyword in your entity, right? We're going to start to create that relationship through the association between your primary keyword and your brand. But then once you have it, you can go in and actually clone the internal folders and files and start to mirror the theme or the structure of your main money site, which is called theme mirroring. It's very, very powerful. That's what we recommend, not only in your drive stack but also in your G site. So again, you go in and you create pages that correspond with pages on your website. And then now you have your drive stack folders and we talked about this in the MGYB webinars if you go look, go to MGYB store, click on the webinars button at the top you can you can actually go back and watch best practices for RYS stacks and you'll get a lot more information about what we're talking about when it comes to theme mirroring. So produces topical relevancy, or theme relevancy, excuse me both for topical relevance and geographical location relevancy if it's for local project, okay? But remember, these can be used locals relative, as Marco always says. So it doesn't have to just be for a local project. It also siphons authority directly from Google. And once again becomes a primary link building target guys, you can throw kitchen sink spam at drive stacks and G sites, and it will help it to rank. It will automatically filter the content back through, like negative any negative link juice, it doesn't matter. Okay. We've had test after test after test on that.
TheID page or what we call an iframe loop. It's very, very powerful. It's not just for local originally, that's what you know, we kind of developed that out for but it is not just for local, it's for a way to reference the entity itself. It's basically telling Google and the Semantic Web and saying, Hey, this is a point of reference for our entity for this particular entity, Corporation organization, local business go and this is where data can be found about this entity to help validate it. Okay, so very, very powerful swipe, called a semantic hub validates and solidifies the brand or the entity provides a primary URL for the ID location, entity info for the machine learning search bots. Okay? embedded iframes act as bi-directional dofollow links. So that's why we do the iframe stalking within the actual ID page, as well as the G site. Because it's so very, very powerful guys, you can just again, you can pass so much page rank, nobody talks about that anymore, but through to your primary asset your money site without causing any sort of harm. Through all these iframes. Incredibly powerful you create a mirror in mirror type of effect. It also becomes a great the ID page is a great embed target for doing an embed, run and then link building target as well. And also remember you can do embeds and then have link building done to the embeds. So that's all we provide those services on MGYB as well. All of the link building in bed services were developed specifically for our SEO shield method. So again, I mean, you can do this on your own outside, but we've got a lot of experience our master link builder, Dadea, he's been doing this for us for years. He's been working on with Semantic Mastery methods. And he's just got a lot of power built out. Go ahead, Marco.
Marco: Yeah, on iframes, there are a whole lot more than despite the bi-directional do-follow links. There are a whole lot more especially the way that they're stacked on that on ID page. Because what happens was to become incrementally stronger. So until they become exponential, and that's what happened. And they're passing power away. We can't really go in there and see what it is that they're passing. We don't know if if PageRank accrue, if ranking score accrues and both accrue, what we do know is that the power that they pass is such that they act like do-follow links and just push all that power to wherever it is that you're accruing, that patron and that you're getting all of that balance. Back and forth back and forth between the iPhones and between the stacks, is what actually helps the endpoint to accrue all of the paycheck and ranking score which is which is how you see that the G site ranking, which is how you see when you deliver the power into a GMB for example, if it pops it up in in the three-pack when you deliver it to the money side, this starts it starts ranking for crazy keyword terms. But that's also because the homepage on the money site needs to be right. Yeah.
Bradley: Yeah, and so Pro Trees is also part of that Pro Trees is just it's a site that's free that you can go create an account on it's very powerful because it's part of the ID page built. It provides another powerful iframe to the loop. It's also a semantic hub. You can import entire ROI stack with damn near a click of a button, it's incredibly powerful, becomes once again an embed and a link building target. So again, that's kind of built into the ID page stack is what we call it. Okay. So, lastly, Press Advantage organization page. You know, we've worked very closely with Jeremy, one of the co-founders, co-owners of Press Advantage. And so he's actually built a lot of features into the Press Advantage, which has got very powerful press releases, a great network of sites and also the organization page, which is on the Press Advantage domain becomes very powerful because it once again is an iframe hub, and validates the brand page accepts company schema, right? So whether that's organization or local business schema markup, or you know, corporation, it could be as well, you can actually add the structured data to the organization page, but also the press releases themselves that you can publish can accept additional schema, article or news article. Now you have to have your own account to do that. But you can set up a brand page through our through the press release order service through MGYB that's we use Press Advantages, the distribution network, and you'll get an organization page if you order press releases from us, okay.
So PR provides a good source of backlinks, a lot of them too. And theme mirror PR silo cape silos are capable. In other words, I've done some training on that you can go back through to the MGYB store, go take a look at the webinar button again, and you'll see where I talk about PR silos, PR stacking, and the PR silos, press release silos. And that's how you can actually daisy chain those together just like you would within supporting articles within a silo on your website. So again, it's about theme mirroring. And this time, you're just using press releases to do it. So very, very powerful. And once again, the Press Advantage organization page, as well as the individual press releases, become embed targets and link building targets. Okay, so very, very powerful. So that's what the SEO shield once again if we go back and take a look at this, there's a lot to this. There's a lot more to it, but I wanted to kind of give a high-level overview of what is available and why we provide those services in MGYB and what it is that they're actually doing. Very powerful when, and remember, guys, it's about putting the whole thing together, right? The sum is greater than how is that saying go? The sum is greater than the sum of the parts, right?
Marco: The whole is greater than the sum it was greater than the sum of the parts.
Bradley: Right? And that's, that's what I was trying to say. And it's true because if you just do one part or the other part you're not, it's likely you may see some, some movement, some benefit. But in order to get the benefit that we're able to repeat reliably over and over and over again, you have to put all of the components together. Right? And that's very important. And on site, on page structure is very important. That's it starts with that. But then you put all the other things together, and it would just, I mean, it's just incredible what you can do with it. All right, any other comments on that before we move on?
Marco: No we've got quite a few questions. So let's move on to that. Let's move on.
How To Negotiate With The Owner To Place A Remarketing Pixel On His Website?
Alright, so the first question is from Matt see says, Hey guys, I have a following question, is it possible to negotiate with a website owner to place a remarketing pixel in his or her site so I can announce to his visitors, many of the companies that visit the site, which is a niche news site, often hire my services. And this way I can target similar businesses via display or Facebook, all around the web. These websites are not giant. So perhaps we could arrange a monthly fee that provides an additional revenue for them as well as each extra client in this niche as well worth the effort. Thanks. Yeah, I mean, you could ask, I mean, I've never done that. But maybe somebody here has, but you can certainly reach out to the owners of the site. And certainly start a dialogue and find out like propose that to them, you know, anybody have any experience with that?
Hernan: No, I think I think that the actual video lead gen system approach would work really well for this. Because you start with you start delivering value right off the bat. So I think it'll work. I haven't tried it yet, but I think it will.
Bradley: Yeah. Yeah, that's a good point, Hernan. You could create a short video that you would then send to, you know various people within the within the company to try to basically pitch or explain what it is that you're trying to do and how it could benefit them remember always frame it and how it would benefit them you know make that the primary framing of the actual pitch or the message and that's something that you could do is send them some videos via email is and there's there's other things that you can do now to get their attention. We talked about that and holistic marketing and in the mastermind, but you could certainly do that as a way to kind of get your message in front of them in a nonconfrontational way and hope that they reach back or you know, reach back out or reply. So, it's a good idea.
What Is The Best Keyword Research Method For Optimizing Video Titles?
Greg Pippin says what is the best method to do keyword research for video titles, and tips on choosing and combining those keywords into a video title? Is it possible to video title while the schedule? okay well, there's a couple of things obviously go to MGYB order keyword research that's one way to do it. Another way is to go get Power Suggest Pro one of our favorite keyword tools of all time. In fact, we were just talking about this in another post inside the Facebook group but Power Suggest Pro which is loading right now desktop if you buy it through our link semanticmastery.com/powersuggest. It's $57 it's a one time fee for lifetime access to it. It's incredibly powerful.
Also if you take a look there's all these different auto-suggest or suggest scrapers over here YouTube, Google, Yahoo, Amazon, eBay and Bing. So if you're looking for video stuff specifically, then you can obviously just scrape YouTube suggest and it will do it very very quickly and then you can spit out and what's great about this is depending on whether you have recursive on and which level of suffix you use, like it can create these really really like pullback these really long tail suggested search phrases. And it's incredible some of the stuff that you can pull back, which means that if it's being suggested there has been enough manual searches for that, that it's being suggested, if that makes sense, which means there's traffic there. And a lot of people won't target some of these real long tail things because I think they look at it and say, well, there's no way that somebody is typing in that query. Well, for came back from suggest, yes, somebody has typed it in, it's enough so that Google would auto suggested that makes sense. So it gives you a great point to kind of drill down into creating all types of longtail queries that then you can target so that's what I would recommend.
What is the best method to do keyword research for video titles and tips on choosing Yeah, I mean that's pretty much it. There's another really good tool if you're doing advertising, it's Justin Sardi's Tube Sift semanticmastery.com/tubesiftmonthly as our link to it, but that's really cool too, because he You can actually use it will not only do it's built by By the way, it was developed by Ted Chen, the same developer of Power Suggest Pro. So it was like an online version of Power Suggest Pro built into it. But it also will allow you to scrape relate videos, actual video youtube videos for keywords or channels. And then you can even do scraping by related so like in other words, you can put a video URL in and it will automatically scrape all the URLs of the video that show up on the right sidebar that show related titles or related videos. So that would be another really good tool that you could use potentially for YouTube stuff. Okay, I use it all the time. I really love that tool.
Is it possible to change your video title when it while it is scheduled as a live event? Or is that bad practice? Well, you can here's the problem. If you change just the video title in YouTube, it will sometimes take a little while to update in Google itself. Okay, not in YouTube. It'll update immediately but in Google It will take some time because it's usually cached. And the results have to refresh before it'll show. But if you've done any syndication of that scheduled live stream, right? You know, if it's public and it's scheduled, then will actually, you know, syndicate out across networks. If you change the title, it's not going to change the title and all the places that has been published. Does that make sense? It will in the embed code, but the actual post on all of the places that it's been syndicated to the titles will not change. That makes sense. So what I would recommend is that you, you know, figure all that out before you actually schedule the public live stream. Okay.
Do You Need To Login Into Each Site In The DFY Syndication Network To Bind Your IP?
Tmac says I'm a bit confused on binding my IP. I order three done for you syndication networks, do I need to log in to each site and the network to bind them IP? No, just the Google account. It's just primarily the Google account. You don't have to log in, you can if you want, but it's probably it's just the Google account is the one that you Want to bind to your IP so that if you have to log into it at some point to do any updates or anything like that, it's not going to lock you out. And you know, because it doesn't recognize your computer or your IP, excuse me. Okay. He says since I ordered three different networks for three different money sites, can I use the same computer to buy my IP for all three networks? Yes, you can. Yes, you can.
Okay, what I recommend doing is using a clean browser, like use Firefox and clean it before logging into each one. It's fine if it's the same IP but you're better off if you're going to be doing SEO work Tmac, I recommend that you use something like ghost browser or BrowSEO and there's others out there too. Those are just the two that I'm the most familiar with. But that's where you can actually have separate profiles that retain their browsing history. So essentially, it's a browsing session that stays live at all times, like in other words, you don't have to The old way would be to go to Firefox and like clear cache and cookies, and then log in to a new account again, but that looks odd because who does that anymore except for SEOs. So you're better off using something like Ghosts Browser or BrowSEO to where you can set up separate sessions one for each profile and login to each one of them and then it remains logged into for that particular session. So that each time you go to you need to go access that account again, you already be logged in or even if it prompts you to log in again it will recognize the IP and it retains your browsing history and all that it starts to build a real looking profiles what I'm saying okay, it's much more natural-looking and that's what people are, you know, the Google especially that's what they're expecting now.
What Are The Benefits Of @ID Page For A National Site?
So this is a good one for Marco. Marco I'm wondering about the benefits of @ID page for national site, non local. I will be ordering and all is plus Gsite. I already have a Pro Trees in my syndication network and already have a Press Advantage organization page. What additional benefits for ordering an ID page package from MGYB add for us. Thank you.
Marco: Alright, so @ID is just schema markup. That's all it is JSON LD structured data. What that page that we create actually is an entity stack. It's an entity iframe stack, so stack iframe. And if you've ever heard me talk about a iframes, you know what the power is, and I think, and when you stack the iframes, and link building to the iframes, then you can imagine how much power you're pushing through. Not only that, since it contains all of your company information, and authoritative and trusted places where your entity information lives, then what you're doing is you're validating and you're solidifying your entity for BERT, which is it's awesome how that's working right now. And for the newest update.
Bradley: There you go. And yeah, as mentioned in the SEO shield presentation that I did, you know, for 15 minutes at the beginning of this webinar, ID pages are not just for local. Originally when I started developing cut out what, you know, it was that's that was my take on it originally, but it's not ID page is about, it's again, it's about pointing, it's telling the semantic bots right to go look at this location for entity information. So it applies to any sort of brand, in my opinion, would be ID page. And so what we do with it is what Marco just said, which is create kind of a an iframe stack, right? We call it an iframe loop. Very, very powerful. You can add structured data to your ID page, all of that. So it's very important. Remember, even if you're not a local business, you can still have a corporation organization markup for it. It's very powerful to do so. And that's what I recommend you do. You're trying to validate that entity.
What Is A Good Narrowed Down Niche For Home Remodeling?
Dan says what is what in European In may be a good niche for home remodeling for high-end jobs that I could narrow my demographic down for paid ads instead of just Kitchen and bath renovations. I'm wanting to find a niche within this big niche to focus my paid ads on a much more targeted niche. Any ideas of niches within this big niche would be greatly appreciated as I know, Bradley has this experience. Yeah, um, I do. There are a couple others that I would recommend like deck building, for example, is one. The thing is there's not a ton of traffic in any of those there. They are very niche, right. They're very specific. And their highs, they're still high end. So deck building is one of them. Another one would be man caves, man cave building. Believe it or not, that's really big. That I'm not trying to be funny either she sheds, like are actually becoming more and more of a thing. So those types of things that you know, you could do some keyword research around those types. What I found though, is that they're not there's not a lot of traffic in those keywords. So you have to target kind of a broader area you don't really want to go very, like narrow in your geographic targeting if you're doing that for especially for ads, you want to keep it more on a general level as far as like not adding location modifiers to the search queries for you know, that would trigger your ads. But you can set your geographic targeting to where only people within a certain area see your ad but I would leave it as a broader keyword if that makes sense. But yeah, I mean, those are just two examples within the remodeling niche I know what you mean bathroom. What I found is bathrooms and kitchens are get the most traffic but it is very broad. know like I said from from from that deck building, home additions kind of, again, there's not a lot of traffic in that but you could look at that. That's also you know, high dollar but yeah, home additions, man caves and what did I say deck building. Those are those some smaller, more specific niches within remodeling niche.
Should You Wait If The GSite Is Sandboxed Before Sending Links To Push Them?
I'm building a few ranking right Google Sites without GMBs verification is something I don't want to deal with since there is no real business until the site is rented. When the G sites go live, typically they debut from page two to six without much more than on page and YouTube embeds. Should I wait to see if the site sandbox before sending links to push them? Not with G sites. And I mean, Marco can comment on this too, but in my opinion, no big and I've not seen a G site sandbox. What I've seen G sites do a lot is they'll sometimes take a while to index or once they index they might kind of drop out of the index briefly. But if you're adding them to search console it they should come back or not sure, they will come back and they typically come back even if you don't do anything else. I just did a brief update video in the mastermind just yesterday, actually, about my real estate business. I started a blog for that which was really just to kind of use originally to as a teaching point for our mastermind members on how to build location silos using tags. And I'm not going to get into that here. But I was using that as kind of a demonstration this blog that I set up for my real estate business. And all I've done was two posts that were optimized and interlinked correctly. And then I mirrored that onto a G site. And then just embedded the post or the tag archive page into the G site page that was mirrored right, theme mirroring as we continue to talk about, and I've done no link building to the G site, no link building, or anything to the blog itself. And I'm already ranked number one and number two, position number one for the blog post itself on my blog, and number two for the G site page that has nothing but an embedded blog post. That makes sense. So it's incredibly powerful. And that was it took about, I don't know four weeks before that happened and I haven't done any sort of external work to it. It just took four weeks, but within four weeks, it jumped. And it's now ranking number one and number two. And the second blog post is number one, the blog post that there was two of them. The second one is actually ranked number one organic for the blog post itself. And now the G site is in the number three position for that corresponding page. So it's crazy, but I've seen the G sites, whether it'll take a while to index but then when they do, as you said, it'll come from page two to six somewhere, then sometimes they'll drop for a while and then even if you do nothing else, they'll come back. But what I would recommend doing is go ahead and hit with links. Marco what do you say?
Marco: well, you know, you know me, I hit it with a couple a couple of million links. I don't care. Yeah, it's gonna rank because I tell it to rank No, it's just the pop. It's your SEO shield, man. Why wouldn't you hit it if we know that it's going to transfer whatever you do to it to good thing. We ran that million link GSA test where we threw porn at it. I think Robbie got Fiverr gigs for it. Press releases and link building is just link building after link building. It just kept getting hammered and hammered. It'll down settle down like crazy. But unlike your money site, if you were to hit it that way, which will sandbox and it will sandbox permanently, G sites, for some reason, and Google love is is my theory that we've shown a time and again, that Google loves itself. But it's still we can't say for sure, because we're not Google. And Google won't tell us. But it's that relationship has been in that Google ecosystem and having Google protection that allows us to do this. Now. I'm not saying go hire a 10 million Fiverr link gig and hit it. Because if you get the tiered link building package, so the way that Dadea does it through web 2.0 contextual it's going to work that much better than just a links that aren't relevant and and and then not forget and authoritative sources. Dadea has an awesome link link network that he's been taking care of for years and it's building into the millions and they're all you know their niche specific, their theme, their aged and then when you when you get his his indexing gig since he uses multiple indexing services it'll all index over time not all of it but a 50%-60% of your links will index and that's going to help index what your G site your whatever is inside the drive stack and everything else that's connected to your to your drive stack and G site will benefit from that and if you want to make your G site the money site, that's perfectly fine because that's all we did for that a million link test.
Bradley: Yeah. Yeah, kitchen sink spam. That's what I'm saying with the SEO shield guys. It's incredible on a G site will take that shit now. And when I say kitchen sink spam, though, you know, as Marco just said, I can't we're going to recommend Dadea link building from from from MGYB store because all of the link building packages that he's built and the embed packages have been specifically designed to work with our methods. And it has been for years that he's been working with me since I think 2012 or 13. So we're talking about six years that he's been working with me at least and, and so he's developed all these things to work with our methods. So it's incredibly powerful.
Marco: Dadea is in all our groups, he's RYS Academy, he's in the mastermind. He's like he's intimately involved with all of our stuff. He's very knowledgeable with all of our stuff. He follows our training and applies it to his own clients and to his own project. And so with him being so hands on with everything that we do, I would not rely on anybody else for the link building because they don't know our stuff, the way that Dadea knows that and the way that I've asked him to set up link building right and the process that's involved in in his link building. It's specifically designed for this SEO shield and to launder link juice and to push it through to your destination or to keep it within the that drives stack plus G site ecosystem
Bradley: yeah second question while adding a custom domain to a G site do anything…
Hernan: Sorry, Bradley but also who else would named himself spammer on a go kart? Go Kart feel like think about that? Right? You guys really takes it seriously.
Bradley: So right. We're at our live event he did. He named his racer name was spammer. That was awesome.
Does Adding A Custom Domain To A G Site Help In Terms Of Ranking?
So he's second question, will adding a custom domain to a G site do anything for the site ranking wise? I don't know. Marco might be able to answer that. I know you. I don't really bother with that anymore. I have mutered that in the past and it's called Because both URLs will index, both the G site URL as well as the custom domain, it's the same site. But in the end, the G site will actually be canonicalized, when you custom map a domain to it, that the G site will have a canonical tag, and that points to the custom domain. But they'll both index which is probably because it's a Google site. So they'll both you can actually have both of them appear in search for the brand. It's crazy, but I don't know if it does anything specifically for SEO because I stopped doing it because I felt it was unnecessary. Marco, what do you say?
Marco: what happens is that that the G site becomes the content management system. That's why they won't kill the URL. It stays live so that you can go in and make your changes and edit and do anything else that you need to do but it's all pointed at the custom domain. Whether it has any benefit will has the benefit of you being able to use a custom domain while maintaining Google's protection. I just don't go that extra step because I mean, I don't have the G sites, you can make them look really, really good now and they will convert. They will get your phone calls, they will get you need Bradley still get leads from that ugly Virginia G site?
Bradley: I do. I do. There's no question. Alright, last question is what one thing would you add to my SEO plan that would help the site's move up the SEO shield, and all of the components that we just talked about? Go back and watch the beginning of the webinar. Again, we'll probably cut that out, make that a separate video so that people will have that available. Again, Mark. Rob is going to be doing some more in depth training about the SEO shield and the the components that go into much more detail than I did. I wanted to keep it high level and short. But again, that there's no question whatsoever. I don't care what it is that you're doing. you implement all those, you know, build all those components out or put all of those pieces together. You don't have to build it out. We could do it for you, you know what I mean? And then use link building and embeds all of that, press releases, you're going to get results period.
Marco: Yeah, I'm going to point to the case study that's ongoing in our in our Semantic Mastery Mastermind, done by Dadea. Where he took on Amazon just you name it in the ecommerce space, and it's ranking number one, not number one, but its ranking on first page for the top market level keyword. Now imagine all of these companies spending millions of dollars in marketing and hundreds of thousands for this specific niche. Because you know what the niche is Bradley, it's highly competitive, highly lucrative, and for it what it would cost you retail is somewhere between 10-12 hundred bucks. Imagine being able to own the top market level keyword in your niche for that Kind of money and to be able to compete against the the top brands, the very top doesn't matter. You say it's medium competition, it's a done deal, I can guarantee that it's a done deal. If you follow everything that we've laid out, step by step, don't skip corners. It's hard work. There are no magic pills. I mentioned this during my charity webinar this past Monday. There are no magic pills. This thing is hard work. But what you need to do while you're doing all of these things is to start building your process. Right? You start to systematize everything so that you know the next client that comes on you so one, the first one will be practice or your first, whatever it is that you're trying to do, even if it's your own ecommerce store or whatever, that's practice, but it helps you build your systems and it helps. It helps you to systematize everything so that when you go to the next one, it'll be in place and you know exactly what to do the battle plan. is already laid out as part of that system. You can incorporate that into whatever it is that you do edit so that it fits whatever it is that you're trying to do. But please, when we talk about this SEO shield you cannot skip. I'm not going to do link building well fuck it You just ruined everything. Well you know I'm not gonna get a syndication that were you just ruin the entity. Well I'm not gonna get @ID page well you just failed to validate and solidify the entity so everything that we do work and and and, and we give it to you the way we give it to you, because that's the way that it's supposed to be done.
What Services Do You Use When Creating New GMBs?
Good. Nathan says what service do you guys use to create new GMBs? Excuse me? We don't we have it for quite for several months now because of it. It's become so much harder and not only that, but GMBs have been getting terminated or suspended, especially if there's you know, if they're spammed listings, so we stopped selling them and I stopped pursuing that method after you know Several after the Google rap, the GMB suspension rampage that they've been on, so, I mean, I've only only lost a handful of GMB assets. Fortunately, literally, I lost I could count them on two hands how many I lost, but I stopped going after building new ones. That said, I know that we were having a discussion today about there's a possibility that we may be able to open that GMB verification service up with some disclaimers.
That's under the debate, isn't it? Because we were saying it's being debated because i know i. So you know, don't, don't count on don't hold your breath, but there may be an opportunity within MGYB, for a brief period of time to get some spam, GMB listings, but here's here's my suggestion. Don't do it right. If you can avoid getting spammed listings avoid it. What I mean by that is if you if you want to create a fake GMB listing or for it for lead gen site, as I mean, then I would recommend either using your home address which I know you asked in your, your your question there, or even using PO Boxes still, it still is better because you can actually receive mail there, which is a PO boxes, you can actually enter the PO box, you got to use the street address option. I've talked about that many, many, many, many times. So just if you haven't heard about it, just go to our Semantic Mastery YouTube channel, use the search channel function and ask you know, type in PO Boxes for GMBs or something like that. And it'll show you all the videos where I've talked about that. But you can use the street address option and that still works doesn't mean that they can't be suspended. But it still works for the most part. I know because I've got many of them out there. I did lose a couple of them over the last several months but I still have most of them. So you can you can do that. But somewhere where I would recommend that you can actually receive mail as opposed to getting a spam listing because those are tend to get suspended with like a blink of an now if you're doing anything to optimize the actual profile once it's been verified, so I recommend just kind of not doing that.
So what's the alternative? Well, organic stuff or if you if you have the ability to create or you know, create a listing where you can actually verify it by US mail by postcard essentially, then you try to expand that as much as you can using like our local GMB pro method, which is how you can get better results from a specific GMB then trying to get a bunch of new GMBs if that makes, you know, if if you know that what we were talking about for a period of time there when we were probably a good year we were able to just go get GMB is pretty much anywhere we wanted. And so that was the strategy was to go out and create as many GMBs as we could in a specific service area, for example. But again, that's not the recommended practice anymore. So Marco, do you have any comments for that?
Marco: Yeah, I would say risk versus reward. If you're willing to take the risk and the reward is there, then by all means get a spam listing. It's going to be it's pretty simple, right? You just purchase it from us. Well, the problem that I'm having is that I can't guarantee anything past 30 days. We used to be able to guarantee 90 days if anything happened, we'd replace it. But after 30 days, that's it. We're done. We can, we can't guarantee anything past that. So you're on your own. So if on day 31 your listing gets suspended. It's not it. We can't be held responsible for we won't we're going to have that disclaimer all over if we decide to offer risk versus reward. I mean, if you decide to get 1000 of them 500 get suspended, but 500 make you money, then it's totally worth you decide what it is that you want to do. Yeah,
Bradley: yeah, I just hate rework. I hate putting work into something and then it gets suspended and you lose all that work. And so I've seen Stop doing any lead gen like spam sites, spam GMB listings for months now because of that. So what Marco said is true, risk versus reward.
Does Crowdsearch Still Works In Increasing CTR And Rankings?
Okay, so the next one so do you think Crowd Search still works to increase click through rate CTR and rankings know don't use it don't use any of them stupid CTR bots or programs guys go buy traffic from Google. Nathan I'm not trying to jump on you but just stop it. Stop trying to spam that shit when you can go buy cheap, targeted relevant traffic from a known Google audience, right? You can buy it by you can buy using display ads or using YouTube ads and I've covered this multiple times on the on Hump Day Hangouts as well as this is why I actually pulled this open. We just had a YouTube or excuse me a Google Ads branding course that can be applied to exactly what it is that you're talking about. This is the YouTube training, which was recorded last Monday, not this Monday this week, but last Monday, and the Google Display Network training is next Monday, December 9th. So again, you can apply there. I've talked about it on Hump Day hangouts many times, we talked about at the mastermind, there's been a lot of training about it in the mastermind. You can buy targeted traffic from Google, from a known audience that's in market for products and services that you're trying to promote. And you can specify where those clicks are coming from those IP clicks, using geo targeting, right, geographic targeting location targeting, and so you can buy it and buy real traffic that actually has a chance to convert instead of using spam traffic spoof traffic that Google is going to ignore anyways, because there's no relevant search history and there's profiles that are clicking through to the website. It used to work like gangbusters years ago, guys, I used Crowd Search like crazy. I mean, I had 50,000 credit A month in Crowd Search, and I used every one of them every month because it was worked so well. Then Google learned how to prevent that how to fight that, that click through spam is what I was called it CT spam. And so it's just it's basically useless now.
You can set up referral traffic campaigns, it's a little bit harder to do and you can send traffic through other sites like Facebook posts or tweets, for example, and that has some effect still, but you're much better off buying targeted traffic. And I'm not talking about using search ads where you're paying, you know, $10, $15 $20 per click, I'm talking about using Display Network ads, which you can get for dirt cheap clicks, you know, anywhere between 25 cents to $1 50 per click, depending on it is what your niche is, or YouTube clicks, right? It's mostly YouTube views, but you can actually get clicks from it. And once again, that's very targeted, heavily weighted traffic, which means you only need a fraction of the amount of click-throughs from heavily weighted, targeted relevant traffic to get the result to have the SEO push that a bunch of spam clicks would provide. If that makes, if that makes sense. There's a lot of, you know, activity, relevance, trust and authority – ART. Margot talks about that all the time. And when you're buying traffic from Google, from a known audience, it's relevant. And from specific geographic locations, you're actually activating all three of those components of activity, relevance, trust and authority.
Marco: Yeah, think about what that does for your proximity when someone close by clicking on that ad, and you know, that might be right around the corner. So yeah, I totally agree. Until we can come up with a bot that will emulate human behavior as closely as possible. Nothing else matters because I mean, why would you do that? If you can't get that that spam, but to convert and even if you could get that spam up to convert on your page, you just be sending a great signal to Google, but it wouldn't be worth anything to you. So you could have spent all that time, effort and money that you're spending on the CTR bot in Google and YouTube ads, and you're going to get real traffic, you're gonna get a person. And if you get just get a few people to convert, you're going to make your money back plus, and then some. Yeah, I mean, it pays for itself over time. If you follow the training the way the way that it's taught,
Bradley: yeah, and then set up remarketing lists to because you're buying traffic relevant traffic that's likely to convert but even if it doesn't, you can build that remarketing list, which then you can remarket to so that when they're ready to make that purchasing decision for your product or service that you're promoting, they're going to you know be followed around the web by your ads anyway, so again, it's just,in my in my opinion, stop with the CT bot stuff or you know the click-through spam it just as it's pointless now, you can buy cheap traffic directly from Google. Okay. Battle Plan shows MGYB. We're going to wrap it up in a couple of minutes guys. Shut the Battle Plan shows and MGYB offers a done for your GMB service. However, the links don't work anymore. Yeah, cuz we had to shut that down
Marco: It's shut down. Yeah. Let's just leave it at that.
How Often Should You Post To The Syndication Networks?
Yep. Jeff says thanks for all the value you guys offer. You're welcome, Jeff. He says my question for syndication networks, how many articles do you guys have ready to go. So the network is primed with content right out of the chute? Well, typically for a project for me, I will have three to five posts, I always say three to five, it just depends on the particular niche. Usually three to five posts. It also depends on the solid structure of the site. If I've got three silos, I might only need three posts, one for each silo, something like that. But my rule of thumb is three to five posts. However, keep in mind, you don't want to when you get a new syndication network, you don't want to, within the first week, publish or syndicate multiple posts to your network, you want to kind of dripped those out slowly to start the season. That network that syndication network is the web to Dotto properties. If you start syndicating content too quickly to it like too frequently, then you can possibly some of them like WordPress or Tumblr may actually suspend the account for spam. Even if it's not spam, even if the posts are valid, you know, genuinely what well written or well curated posts, which is what we recommend. It's about how quickly you start syndicating or republishing content to it. So I would recommend, like, for example, I always talked about and I think this mentioned that battle plan, I would do three to five posts, and I would drip those out probably one post per week, over the course of the first month. So the first three to five weeks, really, I would do one posts per week. And then after that, I might increase it to two posts per week. And then whatever my final frequency of publishing schedule is going to be I've got a lot of clients out there where we publish, you know, three posts per week, and they just syndicate out over and over and over again. And some of those networks have been live and active for for many years. So I would just recommend that you kind of you know, get some content that's going to help to support supporting articles that were going to support the silo structure on your site, and then drip them out slowly over the first month or so. And then you can start to increase your frequency.
How often do you regularly post articles to go to the syndication network? It depends. For almost every single client that I have. It's a minimum of one post per week, because we also use that to post to GMB. We also will publish a press release that promotes the blog post and the GMB post that makes sense. So we kind of interlinked everything all together, like the silo structure that I talked about PR site, go again, go to MGYB.co, go click on the webinar button and look at the PR silo. The press release stack in the PR silo webinar that I did with Marco, and you'll see what I'm talking about but from there is a minimum of one per week. Some clients will do as many as three, three posts per week.
Would You Use The Category “Professional Service” As Schema Type For A Client Who Is Not A Realtor But Buys Houses?
Alright, last question, and then we're going to wrap it up. Austin says hey, for schema for a We Buy Houses investor type site, what would would you use professional service the client isn't a realtor says that schema doesn't apply. Yeah, I've got my site you can look at alphaland.realty you can take a look at the schema markup on that. If we go to view page source, it's the same because this is a we buy land and it is professional service at type right there. And by the way, if case you guys ever want to know if you go to this, I'm going to drop this link on the page. This is as far as I know, it's still the most current. This is a schema list that shows all the different types of businesses and what the proper schema.org the business type should be. And so if you scroll down to I know he's not your your site is not a realtor. But if you have real estate consultant, which is the one that I use for my we buy land, the business right and so that would be the same for we buy houses we buy real estate type type of business would be a schema.org slash professional service because I consider that that's the the GMB category that I have is also real estate consultant. Okay. So here I'll drop this link on the page. That was the wrong page. So that was who asked that. Austin dawn.
Okay, guys, we need to wrap it up. It's five o'clock. We appreciate everybody being here. Sorry. But if we didn't get to all the questions, but we got to most of them. And we will see you guys next week. Thanks, everybody. Bye, everyone.
Click on the video above to watch Episode 264 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
Adam: should be going live right? Welcome, everybody to the day before Thanksgiving 2019. It's Episode 264 of Hump Day Hangouts. We are all here. And I will put in a quick suggestion. You're watching this live put a question on the page. I think everyone's already headed out for the travel plans. We got a few questions. But we're going to go through those and then we all are heading out to do our things too. So you got a question? By all means, get it on the page. So we can help you out today. Before we head out and do our Thanksgiving stuff. So real quick, though, let's take a minute and say hello to everybody. We got everyone here. So Bradley, what I guess one How are you doing into what are you doing for Thanksgiving?
Bradley: First, I'm doing very well. Second, let me mention real quick. Yes, what Adam just said is true, guys. We're happy to cut out early today on Hump Day Hangouts. But we are here as always, so you know if you've got questions, post them otherwise, soon as we run out of questions, we're out. So, but I'm doing quite well. You know, by the way, if anybody missed out on the Google Ads branding course, wow. It's turned out really good. And now it's been edited the three-hour-long webinars now been edited into like 15 lessons for that's just session one. We're going to do the next session on December 9th. So I don't think you can get the early bird special anymore, but we might have something on Friday, maybe. We'll see what happens on Friday right. Lastly, as far as for Thanksgiving I got my daughter for five days actually just got back from picking her up. She's downstairs so she didn't have to listen to me talk about marketing for the next hour. But it's good because I've got our for five days and we've got two different Thanksgiving dinners planned one tomorrow, one on Saturday. And just looking forward to taking a few days off and spending it with my daughter. How about you? What are you doing?
Adam: I'm headed out to pick the unfortunate time to head to the beach. We're going to Big Sur if anyone's familiar with that. It's a lot of forests. A lot of really scenic areas right on the beach there on highway one California. It's probably a couple like an hour, hour and a half southwest of Santa Cruz. But we got a massive storm coming on the west coast of the US has been dumping rain. So I'm going to cross my fingers and hope for the best.
Bradley: Oh man. Good timing, huh?
Adam: Yeah, we might be doing. I don't know a turkey on Coleman stove.
Chris: What? camping outside?
Adam: Well, we got a little cabin, but it's just kind of more of a structure than a like full-on cabin. So we'll see how it goes. I may have a story for you guys next week. If I make it back live. So Hernan, how about you, man? What's, uh, what are you doing for a living in Buenos Aires?
Hernan: We don't do that. I'm happy to see you guys eating turkey and all that stuff. So I'm excited. I'm really excited to be here. And I have my friend humpy wood here. What's he saying? You're a kinky MF. Oh, yeah. If you go to semanticmastery.com/blackfriday there's going to be some good stuff coming up daily deals. Don't miss it including that stuff that Bradley did he always over-delivers like a crazy person. And you know it's really really good stuff so go to semanticmastery.com/blackfriday to get your stuff and invest in your business and instead of like getting a new TV that you don't even need.
Adam: definitely and I was gonna say you Hernan we've had I'm looking right now I just hopped in to look at the stats event 262 people go so far you can go to semanticmastery.com/blackfriday right now. And we've got three free training videos that haven't been seen one of them is brand spanking new that nobody has ever seen. So we've got that up, but that's coming down at midnight tomorrow. So if you haven't gone over there, by all means, head over there. If you're watching this after the fact after Friday, that's too late. That's all right. You got two days to get over there and check it out. Let's see
Bradley: Chris, what the hell are you doing over there, man?
Adam: Yeah. Chris How you doing and how's your microphone
Chris: I wanted some attention you know like you taking too long guys. So yeah, like I'm pretty good here. happy that I don't have to eat boatloads of foods. I enjoyed Thanksgiving last year while I was on a cut and it pretty much destroyed me. Let's call it that way through me back two weeks so I'm happy that I can pass on that experience this year. And yeah, enjoy the cold weather in Austria like I'm super excited because it's snowing.
Adam: Wow. Ooh, nice. Hopefully, don't get any sound here. I'm trying to bring up something all right. Marco. I guess yeah, let's get the Costa Rica weather update and what are you going to be up to for the next few days?
Marco: No Thanksgiving in Costa Rica. We don't celebrate it. But I mean to all of you who celebrated hope you have a great time. I hope your table is full and that you have lots of blessings on the table. Not just for Thanksgiving, but for the rest of the year. So yeah, by all means, enjoy it now. I'm working on my charity webinars. Every year, which I do something for charity. And last year went over really well. I did four webinars. And we just had a ton of people attend. And, you know, I'm known when it's about the kids. I'm known to give away a lot of knowledge that maybe shouldn't go out, but I don't care. It's for the kids. And if you donate, you can come to the webinars, I'll drop the donation link on the page. And anyone who wants to donate, go there and make a donation or go find me to one of the Semantic Mastery of the free group. Go to my page, right Marco Benavides. I'm on Facebook and all of the instructions are there on what you need to do to it. Turn the live webinar. Things are a good man. So when things are good, it's good to give
Adam: most definitely most definitely yeah and be doing a little bit of that it's good to just a general I do try to do some reflection around this time of year and think about you know, hey I'm joking about going out and being cold in the rain but it's my choice to do it. I'm glad you know for the things I've got and for having not only you guys as partners, but also you know, being able to converse with people help other people out on Hump Day Hangout, so we'll talk about this more at Christmas we got some good stuff coming up too. But we'll concentrate on this week we got some cool Black Friday stuff coming up so like said in her non did go to semanticmastery.com/blackfriday, and then that will automatically roll over training goes away midnight tomorrow, but then we're going to have some just killer deals coming up at 12:01 am starting Friday. I'm pumped. I'm getting excited.
So we're real quick. I want to say though if you're new to semantic mastery, you're in the right place. We're going to get to some questions here shortly. You can come here every week, just go to semanticmastery.com/hdquestions, and you can ask your questions ahead of time, which we highly encourage just keep it to one question. I know it's tough sometimes but people start writing paragraphs and we have to skip if there are too many questions because we want to make sure we're fair and get to all the questions. But then the next step would be grabbing the battle plan if you want step by step processes for getting results, things like your age domain or you got a new website you're putting up or a YouTube channel or whatever it is you want to do go to battleplan.semanticmastery.com pick it up, it's a steal, we put in a ton of awesome bonuses is a value bomb. And after that, if you've got clients and you're wanting to grow your digital marketing agency or business, then come join us in the mastermind go to mastermind.semanticmastery.com and for everyone that likes saving time, that's me, right and if you want to not only save time to get things done very very well the first time go to mgyb.co originally this stuff started out as are done for you services and things like syndication networks are always drives tech stuff we had we had certainly taught about and you could still buy the courses if you want to understand the real nuts and bolts and maybe have someone do it for you. But if you want it done quickly, and you want it done professionally had the mgyb.co, you can check it out. And we've added on link building, press releases, all sorts of awesome stuff, which there might be some Black Friday stuff going on. But we'll hold off on that until Friday. So other than that, guys, do we have anything else that we want to cover?
Bradley: I don't think so. I'm ready to answer some questions. Get the hell out.
Adam: All right. humpy says yes.
Hernan: Humpy's cursing since today's gonna mute myself and that Bradley dude thing.
Bradley: All right, let's do it. All right, let me grab the screen. Sweet You guys should be seeing my screen now. Correct?
Adam: Correct. Alright.
Can You Delete A Subdomain And Redirect It To The Root Without Passing A Penalty?
So it looks like Dustin Bay was the first one up. He says if I get a penalty on the www. domain, so is the subdomain with www as the subdomain, can I delete the subdomain and redirect it to the root without passing the penalty? No, not if you're just doing a straight redirect, you can't do that it will pass the penalty. So, or is it better to just delete www without redirecting it and installing the site on the root? Yeah, you can I mean, you could do that because essentially, well, I think about that. Marco, what say you because I know with www a lot of the times will be. It's still treated as a subdomain but just installing it on the root because some people will have maybe linked to you whatever's causing a penalty, let's see, I've got to admit or not there is whatever is causing the penalty could also cause it. Remember, people, if they linked to the root domain version of it, if you had your domain setup on www and they were canonicalized to each other, or they auto redirected from your root domain to the www dot version or whatever, then it if people built links to it without www in the domain, then it's still going to be pointing links back to the root domain, even if you remove that, you know, reinstall the site on the root domain, if that makes sense. So I know if you just did a redirect from the www subdomain to the root domain and then kind of pushed the installation of the site onto the root and lost the www it would still pass the penalty. So what's the best way to go about that Marco?
Marco: Yeah, you know, I was thinking about this question really hard and think Okay, so how, how would I do this because I've just lost my dub dub. And if I did any, as you said, any link building to it, because you still going to have, it depends on the penalty, right? But you're still going to have a ton of links coming to the dub dub dub, especially the way we teach it. Because we use all variations of the URL right? When we link building, so you're going to lose that you're going to lose anyone who's still and there are people who still type out www. and then the address, right, there are still people who do that. Now, you are going to pass a penalty be 301? Yes, no question. Now, what if? What if, right, so I'm just thinking like, this is theory, guys? I don't I hardly ever do this unless I tested but this is theory. And this is something you could try. What have you said that that subdomain to no index nofollow and then have Google crawl it? I'd go into Search Console, have Google recrawl and see what it said to no index, no five And then three or one it to the non dub dub dub version or even HTTPS version right to the non www and then everything is redirected again to the HTTPS, you might lose the penalty with with with a couple of jumps and with that with a no-index nofollow on the subdomain that's causing the problem.
Now, what's the problem? I mean, how did they get a penalty? How do you know that it was kind of like, was it a manual? Because a manual, if you remove whatever it is that offending Google, you can request for reconsideration. So it all depends on what kind of penalty. Like why not it's even hard to get a link penalty. Right? Because Google just doesn't pay attention to links that aren't relevant. Or if you're really talented, then you send millions of links, then you get and you do get an unnatural link, you could get that. But it's usually manuals that you get. So trying to think it through, you may, you may not pass a penalty if you do a double hop, or it might, it might take time for it to catch back up. So you're going to have to test on this and see, but by all means, move it to the non-www. And remember that any links going to that you lose that once you remove that www, if it doesn't get redirected, so you're going to have to read redo all of those links, especially if you had some really powerful links coming through there. That's what I would recommend trying again, theory. I haven't done this. I haven't ever tried it. But in theory, if Google sees that it's knowing that's nofollow, then there's no reason for that website to be penalized anymore.
Hernan: Yeah, right. Can you real quick? This is more like a question. Can you read direct? I guess you could, like you could read direct a subdomain outside of the route and then back into the route, you could like, yeah, you know, like, so as to clean it up.
Bradley: I was gonna, I was going to suggest, you know, something that would be a little bit more elaborate because I've done something similar in the past, where not specifically what I've done it to an external domain and then redirected the external domain back to the domain that had the penalty, but just on a different subdomain or you know, a different subdomain entirely. But here's what I was thinking might also work. Again, this is theory, but it would be putting inserting Google in the middle of it, which could absolutely reduce or, you know, eliminate any negative, you know, link equity from point coming back through, something you might consider would be like creating a G site mirrored to what the original site was. So you have the same page structure and all of that, linked from the subdomain, redirect all of that on a page by page basis to the G site and then from the G site, you can have the pages that are built with the link linking back to your root domain, right? It's a mirror of the site anyways. Or you can even iframe those pages into the G site pages if that makes sense. So that you're pointing any negative link equity that's come through that. That might be why you've got a penalty to the G site, which we already know, the G site will clean that up and won't penalize itself. So you'd actually be passing page rank to your money site pages on the new domain, whether its root, the root domain or whatever, different subdomain, whatever, but it would be filtering through the G site. I don't know. I've never actually said I've done that with an external domain before but not with a G site. What do you think Marco about that?
Marco: You know, I'm really liking that, especially if you can map out your custom domain, right? The www version over to Google so that stays but you still have the G site underneath, right? Right. And that that'll filter out any other. Yes, this is guaranteed that'll filter out any penalty that could have. Which, but if we'd have to see what the penalties you guys, you don't tell us what the penalty is that we can't really give you the advice, or the answer that you need. But yeah, I mean, again, in theory, you get three on one that penalize subdomain that www, which is a subdomain, to a G site, which links over to the root where the new site was built, and it can all be the same content and Google won't give a shit.
Bradley: That's it, right? I mean, that's, that's what I would do. Because again, you're putting an SEO shield between the penalty in your domain, right? I mean, that's what we're talking that's what we talked about the SEO shield. Go check it out on MGYB and you'll if you don't already know what we're talking about, and now you're basically doing that you're inserting part of that shield in between the penalty and the domain. So check it out and try.
What Is The Best Way To Add A YouTube Video To A Website And Maintain Site Speed?
Greg's Up next, he says, Is there a preferred way to add a video from our YouTube channel to our website page and maintain site speed my site pages load in around one second. And I don't want that to slow to two or three seconds as a result of adding videos. My goals are to increase time on my site, have specific videos, keep visitors on specific pages, increase views on the videos and improved website ranking by adding videos but not slow down page load times. Any suggestions? Yeah, they have lazy load plugins. You can also I know there's some way to code that into but I know there's if it's a WordPress site, they have lazy load plugins that will lazy load images. And they also I'm pretty sure will lazy load iframes or whatever. So videos I'm pretty sure that you can also lazy load those which means it will allow the page to render entirely before it will start to load the images or the external iframe such as a YouTube video. Any other subject The only other I mean obviously if you use a CDN, but a CDN, I'm not sure I don't think a CDN affects the loading speed of iframes. Because those are external sites, right? It's just a tunnel to an external site. But CDN a content delivery network would still allow your page itself to load incredibly quick. The iframe would still be would load as slowly as you don't have control over that the speed at which the iframe loads, that makes sense. Mark, do you have any suggestions for that
Marco: lazy load suggestions is perfect. I would say don't be too anal about paint speed, because it's one of over 200 factors. And we don't know how much of a factor it is. Everything else considered. And since we teach PageSpeed, doesn't really matter. Nothing, nothing matters. This is the three pillars, that it's foundational principles, what we teach activity, relevance, trust and authority and how we build that up. So if you go from one second to 2.2 seconds or whatever, doesn't matter, it's not going to matter to anybody, especially Someone coming and they see the video, you have it in a prominent place where the person can watch the video, they're going to wait for that video because they want to watch the video. You've driven them to your pace. Now if it's taking a ton of time to render, that that might cause a big deal, but you can just do it lazy load and and have it render after the page loads and and you're good to go.
Hernan: Yeah, There's never like there's there's not a good reason why you shouldn't be using a CDN anyways. CloudFlare being free, you know, or something like that. So you should be using it anyways. So,
Bradley: yeah, yeah, I mean, it'll help to load the page quicker and also will load the page from multiple servers or, you know, from multiple locations. So, and also helps in case something happens where your site goes down. For whatever reason, people can still view the pages that kind of because they're cached. So there's a lot of good reasons to have a CDN. It's good for security. There's a lot of reasons for that. But it will help the page itself to load quicker. Again, it's not going to help the iframes to load any faster because those are external sites. It's just a tunnel to an external site within your web page, right? So you don't have any control over that. But you can control at which point does that load so that you can tell that like, again, with a lazy load plugin, you're basically telling the page to render before it will start to load any external iframes essentially embeds so okay. Try it and see.
Oh, let's see. Tom says Happy Thanksgiving. Thanks, Tom. Happy Thanksgiving to you as well. Fitz. What's up Fitz? He says on Marcus charity. Is he going to give a 30 minute call if they donate a certain amount to his charity this year?
Marco: No, this year I've decided to match donations dollar for dollar.
Bradley: Very cool. Okay. So there you go. Fitz. Adams got the black friday special there and we're almost out of questions guys, which were only 20
Hernan: Sorry, sorry, Bradley. But I think Adam I'm not sure if he's here because he needed to start driving but I think that we have a deal in the Black Friday deal that we're doing that if you spent x you get you get some consultant time would meet with us like now with me but without
Adam: Hernan's going to come to your house and have Thanksgiving dinner.
Hernan: Okay, give Yeah, I'm gonna cook the turkey.
Adam: And it was about say we should make it the other way. We could be like, yeah, you get an hour with Hernan you just got to go to him. So right,
Hernan: she need to fly down here. And then I yeah, we do that from Monday 3pm to 4pm and then you go back, you know, fly up another nine hours or whatever.
Adam: But um, but yeah, I wonder like a deal that we've got both for Semantic Mastery and mg y b, depending on you know, if you're spending your money in both places, that's great. And we can certainly work something out but we've got I don't want to give it away but I will Go to semanticmastery.com/blackfriday on Friday or over the weekend. And yeah, you'll be able to see what you can do there. MGYB also gonna have a great promo and depending on how much you spend you can get consulting time with the team for free as a bonus Yeah.
Hernan: Yeah, So bottom line, go to semanticmastery.com/blackfriday update that daily because the deals galore going to be there and one of them will include some consulting time with Bradley one on one. And you'd like to get like, I know. You know what I'm saying?
Bradley: Yeah. You're all over and kiss your wife and then roll over the other way and kiss me. Well, it says pumpkin or become pie for Thanksgiving which will benefit my SEO the most well, I don't know which will benefit the SEO but both pumpkin and pecan pie for God's sakes, it's Thanksgiving.
Hernan: So right when choose.
Bradley: That's right. Lastly, Greg says it looks like we're going to run out of questions. Which means we're all going to get the hell out of here and go enjoy it with their families. Greg says thanks, guys will check out the lazy low plugin I do I do own and use SEO ultimate plugin from Jeffrey Smith. Good choice, Greg, by the way that's coming very, very soon. The Pro version is coming out if you're in the mastermind, you get access to that a hell of a lot sooner I can tell you that. But I'm really looking forward to that being launched guys. And if you are a member, I think of the ultimate plus version that you get grandfathered in at least a some licenses. I'm not sure how that works. But it's a good choice. Neither either way, Greg, and it's going to get better. I promise you that. There might even be a way to make them work together. Well, yeah, possibly. And that looks like it guys. So unless you got something else you want to talk about. Let's wrap it up.
Marco: You know, if they have conflicting plugins, which we did, then all you have to do is let us know with the new version coming out, and we turn it over to the developer and the developer will take care of I mean, this is going to be fully supported that's that's why it's a paid version of the plugin there is a programmer that's behind this a developer with it. There's a whole team behind the pro version of the plugin Plus we're in the middle of all this too and we always take care of the people who use our products and services.
Bradley: Yeah Thanksgiving. Go Yeah, very happy Thanksgiving.
Hernan: Happy Thanksgiving everybody. I'm really I just want to say I'm really thankful for you guys for coming in asking questions. And you know, joining the group, the free the paid, really thankful for all of the support throughout this year. I'm really thankful for my partners here. So yeah, Happy Thanksgiving.
Adam: Before we go, sorry, one that I started to stomp on that Hernan and I feel the same way obviously, but I want to say something. I had three different calls yesterday. Three different people potential clients in and all of them had no firm plans for Black Friday. If you run a business where you have some sort of contacts with your potential clients or clients, do yourself a favor, write an email, send people out. If nothing else, you can always send them out a good faith or goodwill email saying, Hey, here's all the cool deals in the industry that I found, you know, help them out. If you've got things you could do, or you have for sale, maybe it's a product I service that you could offer a discount on, you know, send it, it's not just about Oh, you're just raking in the money. But you know, people are expecting it. I'm looking, you know, we create offers, but I'm also looking for deals over the Black Friday weekend. So, you know, don't don't think just because you don't own like a physical goods store or something that you can't get in on this. There's a lot of cool stuff you can do. And create some goodwill, you know, amongst your network. So do it. Very cool.
Bradley: Very cool. All right. Let's wrap it up then guys. We will see you all next week. Happy Thanksgiving once again.
Bye, guys. Yeah, run. Bye everyone. Bye bye
Click on the video above to watch Episode 263 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
Adam: Cool! Everybody welcome to Hump Day hangouts today is the 20th of November 2019. And we are staring down the craziness that is Black Friday and all that that entails. We've got some our own version of Black Friday fun, but it's not going to involve buying anything but we'll get to that in a minute. Real quick. Let's say hi to everyone and then we got those announcements and some other good stuff. So start on my side here Bradley, what are you up to man?
Bradley: Good man. Happy to be here. It's a week from Thanksgiving so kind of excited about that. It's one of my favorite holidays.
Adam: Amen. Yeah, it's definitely switched. I mean, you know, as a kid, not surprised. You know, Christmas was super fun. Like, yay, now it's just like, Oh, God, I love Thanksgiving.
Bradley: So I want the food. Yeah.
Adam: Awesome. Uh, Hernan, I think you're there somewhere. How's it going, man?
Adam: Outstanding good stuff, Chris, how about you?
Chris: doing good as usual. It's a bit rainy here. But other than that the weather is good. Yeah, I'm not excited about Christmas either, like not sure what to say?
Adam: Well, maybe it just means like, what more snowy conditions so you can go snowboarding.
Chris: Yeah, like I'm actually planning to take like, a week off right before Christmas. And to resolve the internet and relax a bit without electronics.
Adam: So what do you do without the internet? What do you mean? Come to get like what are you supposed to do?
Chris: There is life outside as well you don't have to constantly be plugged into the whole thing was a cable. Like a simple snowboarding skiing, I don't know to enjoy it in the spa or I don't know like chase some girls will see
Adam: it sounds good. And you know we always talk about the weather before Marco. so, Marco, This is the natural lead and man what's the weather like down in Costa Rica?
Marco: Life without the internet? Did somebody say that even? Nah man life's good been having construction that just got done. I had to redo our master bathroom. That's done. They were jackhammering all day yesterday. It was horrible. I couldn't think I couldn't go and mess with BERT yesterday. But I've been at it all morning. If you can't remember that you cannot optimize for BERT. That's what Google said. Remember those famous last words you cannot optimize? Because I got BERT by the balls, I got BERT.
Bradley: You've got BERT's balls. You go.
Adam: So you know, maybe I'm out of a loop to is there or is there going to be an ERNIE e update of some sort? Because that would really just be the best thing ever if we had for an Ernie so
Marco: doesn't there's already an Elmo Damn it.
Bradley: I can see the next Semantic Mastery training product Bert by the balls.
Marco: Well, I actually I'm already coming up with the BERT Buster, balls fit somewhere in there.
Adam: Oh man. Well, Hey, everybody. Thanks for being here. If this is your first time watching, this is the Semantic Mastery and we're here to answer your digital marketing questions and talk about some other stuff as well. So you're in the right place. If you're watching on YouTube, make sure you head over to semanticmastery.cm/hdquestions. That's where you can actually ask your questions. We don't actively monitor the chat for youtube so you need to be there and you can also ask your questions at Semantic Mastery com slash HT questions ahead of time and we will answer them and they can go back if you need to and check it out on YouTube. After that, the second most asked question we get is where should I start with Semantic Mastery and we ought The answer is always sorry for Hernan's typing some funny stuff. We always tell people to go get the Battle Plan All right, I'm not gonna read it to you but go check it out battleplan.semanticmastery.com, repeatable process, stuff for age domains, new domains, YouTube channels, whatever it is, that's your place to start. And then if you've already got clients and you're wondering what's next, how do I grow? What should I be doing? How do I grow my business? Where's the network of people I can do this with then you belong in our mastermind, and head over to mastermind.semanticmastery.com and we will help you grow. And last but not least, if you want to save time and money, we recommend this not only to our members, to our subscribers, its services we use ourselves. It's mgyb.co getting stuff done for yourself whether it's syndication or getting done for yourself, getting things done. So you don't have to things like syndication networks are we as drive stacks, press releases all that sort of good stuff. We got a couple more announcements or not, I believe there was something like a Facebook post about something that you did today.
Bradley: and the training can be applied to setting up branding campaigns for clients. And it's also for using Google Display Network and YouTube to drive traffic into the SEO assets that we set to kind of help fire up all the SEO work by delivering ART – activity, relevance, trust, and authority.
Hernan: So there you go. So there's a lot of levels to this
Marco: and, and guess what the BERT update is about?
Bradley: exactly that.
Hernan: There you go. Alright. So as you can see, there's a lot of levels to this. You can use it to their clients, you can use it to service your clients better upsell your clients into additional services, you can use it to rank your websites. I mean, there's a lot of stuff. I mostly, you know, focus on getting more clients and get clients paying you more money. So that's what's exciting about the course is going to be recorded and it's gonna be recorded live and it's going to be for the time being over the next two to three days come to be only $97. Once that's done, it's going to be packaged and we sold for $300. So if you want to get if you want to pay like 30% of the price you want to get like a 70% discount. Do we have a link somewhere that we can push people to that we can show people?
Bradley: I don't have anything.
Adam: All right, anybody else? Let's get to it.
Bradley: Alright, cool. We've got just a few questions so far. So hopefully you guys will come in and post some more else. We can wrap it up early. I've got plenty of work to do. Anyways, let me grab the screen first. I can find it. Still not 100% comfortable using zoom yet. All right, you guys should you see my screen. By the way, I've just got to point this out. This is really cool because besides it is just a goofy photo that is nondead if you take a look in the background of this photo, you can see the backside of Hernan also flicking us off. And it's kind of like a mirror and mirror because even further and there's another picture of it. So it's like one of those iframe loops that we do. It's pretty. It's pretty cool. Anyways,
How To Add Clickable CTAs To A YouTube Video?
alright, so to get to the first question, it looks like it came from Greg, Greg's First up, he says, How exactly do you add clickable CTA is to a video on YouTube. So those are call to actions. Sorry for the beginner question but other than a link in the description, I have no idea. Are there cards or annotations are clickable buttons that can be added to a video. Yeah, that's what cards are for.
Also, if you're running ads, you can obviously run it, put click clickable links within the ad itself, but you're just talking about for organic videos, you know, regularly, you know, for videos that people find on YouTube organically or in Google search, then it's going to be using cards. He says, I will be using a video to link to my Amazon store, and I hope to add a couple of links during the middle part of the video. How do I use and do? How do I use? And how do I do that? Again, it's just cards. So Greg, just goes to Google and search or, or YouTube and search for how to add YouTube cards. And you'll see plenty of tutorials out there that will show you exactly how to do it, it's easy to do. And you can place cards that very specific parts within the content within the video itself. So you can you know, put them at certain intervals or whatever. Keep in mind though, in order to be able to link to an external website, you have to have a site that you ca it's called an associated website, you have to validate that you have ownership of that site or at least some sort of like webmaster control of that, so I don't think you can link directly to Amazon. But what you could do is a link to like an Amazon product review site that you own.
Hernan: No, I think that's the way it is because annotations are not a thing anymore. So So yeah, cards. So you have n cards and you have annotations, but yeah, basically that's going to be the
Bradley: cards and end screens you can do within screens as well cards, or you can kind of space out at certain intervals, or, you know, just put, put them where you want them to show up. And that's where it'll kind of slide out from the top, there'll be I little icon for information. And if you click on it, the card will slide out. And you can link to other videos to playlist your channel. You can link to an external website, like I said, as long as you verify it, so. Okay, just go to Google or YouTube and search for how to add External links with cards and you'll see plenty of tutorials for that.
Adam: Yeah, freeze up. Sorry, somebody says something. Yeah, can you hear real quick, I just want to stay on that? Also, those have generally a pretty low click-through rate. So I would approach this kind of from a different point. Have you not just go into just link to Amazon from there, which might end up actually being a problem, but even if it's not, I would create the videos potentially, you know, make a bridge page in between basically, like, you know, and using some sort of a lead magnet like even if it's not an actual, like a PDF or something like that, but send people to a page to your site for a reason that they want to click through. And then from there, you know, they go to Amazon, where I would definitely do it that way instead of trying to send people directly.
How Do You Create A Clip To An Upcoming Live Event Video?
Jeffrey's up he says, Hey, guys, I'm publishing a video in two weeks using live events, but I want a smaller version of the same content online right away for other traffic reasons. How can I do that?
Let's see what needs to be different about the DVD as well. If it's, if you're creating a shorter version of it, then it is going to be different, right? So like, what I'm saying is if you already have the video created, and you're just going to live stream it in two weeks, and you want to create a shorter version of it, you know, condense it down, then that's going to be unique video anyways, not only that, but the same video live-streamed twice, is still a unique video, right? Because Google doesn't detect or YouTube doesn't detect. It's when you try to upload the same file twice. Right? But if you're live streaming or pre-recorded video, you could live stream that pre-recorded video to the same channel twice now I don't recommend it because if you know manual review or at work to see it, they could consider that spammy and terminate your channel, right? So I don't you know, I don't recommend doing it. But the fact that you're live-streaming a pre-recorded video makes the file 100% unique to YouTube, right. So
So just keep that in mind. Um, but yeah, if you're going to condense the video like shorten it edited just cut out key parts make like the Reader's Digest version of it so to speak, then yeah, you can just you can live stream that or upload that however you want to do it directly to the channel and then go live stream your pre-recorded video or just, you know, push a true live stream out at the time and two weeks, whatever you want to do it. Okay. And that's all you need to do.
What MGYB Products Should I Use For A Bilingual GMB Page?
Okay, let's see. The next one is Hey guys, I have a potential client that has a GSB profile and website and bilingual language the main domain automatically directs us to the French version. Wow, if we want to read an English version, I assume he's using a subdomain for example. Okay, and Okay, well, that would be a subfolder the way that you have shown But either way, my question is I want to use you're done for you services from MDYV store for the purpose to three map pack. Okay, guess for the purpose of getting into the map pack and Local SEO For French in English. Buying keywords, can you direct me to which projects you do strongly recommend as first priority? Well, we'll do English, but we won't do French correct me if I'm wrong, Marco?
Bradley: He says can let's see, I already bought your battle plan version three and also check your MGYB store several times, but I'm last looking at it. I have audited his GMB and around 74% French buying keywords resulting to his map three MGRGMB three map pack and his website on page one. Okay, cool. So he's got he's doing very well where your site the site that you're managing is doing very well in, in in France, but you're also looking to do it in the US I'm assuming or an English see in zero results for English buying keywords, I believe you're done for your services also offer white label services. Well, yeah, I mean, we can do the keyword research in English unless you've already got that done.
Our deep keyword research will give you so many keywords. It's ridiculous. But if you use those keywords along with, you know several of our other packages for example, the embed service is great for GMB. So I'm assuming it's the same GMB but you've just got two versions of the site. Right. And you'd like the GMB to also rank for English search queries, right. So again, I'm just making this assumption because it's not clear to me, if you don't have an English business in the US also, you're trying to rank the same GMB, I'm assuming in France for both English keywords and French keywords. And so hopefully I'm correct and what I'm assuming here, and if that's the case, then yeah, what I would do. Go ahead
Marco: That's a she, she she's in Canada. Okay. So okay. Any French-speaking region of Canada will take the domain that was posted up as a .ca
Bradley: Ok. So for that, I would recommend you know that you would, you would also, like, for example, drive stack would work really good for that for the English buying keywords. And having the deep keyword research done would be all the keywords that would be included in the drive stack. And then from there, you could do embeds and backlinks and use the same keywords that were generated in the keyword report as part of the backlink campaign, all of that so that you can really start to push that relevancy. The other part of it would be you know, obviously, the Google site is part of the drive stack, which would all be done in English. That's going to help to push that English keyword relevancy. What else would you suggest Marco?
Marco: Yeah, I'm kind of stuck on this question, because I'm not sure what it is that she's looking to do. I said If so, if you getting 70% of French buying keywords, right, they result in the GMB three-pack and zero results for English keywords and you're looking for everything in English to push up your English rankings. And if you even just link out to the French to relevance that will carry through from the drive stack and Angie site. So you can actually do a two for one and if you take the time to them translate the DR site that we give you the French can even get more power and I'm giving you game right free game that during Hump Day hangouts.
Hernan: I would say. sorry Bradley but I would say just to add to what Marco just said, which makes total sense. I was you said maybe like grab your your your main content and have that like grab your main gotten your main content should be able to, to, to rank and convert right that we did those steps back in the day with Marco we were translated some pages and we rank them, you know, was easy, then it was the fact that we had to switch the content for some that would make more sense because we want people at the end of the day we want people like buying our stuff. It was an affiliate website so we want to people you know opting in for the offers but you can do that and then when it comes to like blasting your links or blasting your stuff as a tier two or after you know everything that has to do directly related with your brand, you can go to town with the stuff that I'd seen and that it's in MGYB.co if that makes sense because it doesn't really matter if you have like the little backlinks and English pointing to a website in French at that point so
What URL Should You Input To Get The Schema In TechnicalSEO.com If The PR Link Is Not Yet Published?
Bradley: Katie's up says thanks for helping answer my question last week about PR specific schema I'm still stuck on what URL to enter in the generator on technicalSEO.com If I select article schema, then leave the URL property field blank the schema reports a warning when tested. Yeah, you don't want to leave it blank says I'm worried about causing invigoration and the data so I so just don't want to put the wrong info here, I read that for a schema.org thing like an article, the URL property should always point to the same URL, because everything has exactly one preferred or canonical URL. This makes it sound like the URL I enter into the generator should be the URL of the PR itself, which does not yet exist, which is correct, since press advantage has not yet published it. So do we publish the PR schema that contains the warning? Or do we enter a different URL into the generator? Thanks,
I would just publish with the organization page URL, right? Because that's going to link it's going to basically be pushing back to the Index page, the newsroom the media room, essentially that has all of the articles published on press advantage on your in your organization, right because you're right, you don't have the URL yet. Now maybe that's something that we could find out from we could we could request from Jeremy the developer a press advantage is to display when you order a new PR like when you go to order a new another a new PR that it could display what the URL is going to be for that press release in the editing phase of it or whatever. Because here's the thing, remember, the URL is determined by the title, right? There's a, there's the PR number after press advantage. com slash and it's the actual press release number, I believe for that order. And then after that, it's the slug from the title that's generated from the title. So maybe, and I don't know that this is possible, but you know, it could certainly be asked that that could be like a preview or it could be dynamically inserted after the press release has been initially written. Again, I don't know that that's going to happen. In the meantime, you could just link back unless Marco says that that's wrong, would be to link back to the press advantage organization page. What do you think Marco?
Bradley: Well, no, because once it's published, you can add it to the schema that's added appended to that particular.
Marco: Okay, so yeah, so so we'll have to talk to Jeremy about this and see what we can do. He's really good about fixing this.
Bradley: Yes, very much. So, really good. Very much. So and so here's the news article. schema. Right. And by the way, we're, besides the plugin that I teased last week, we've got another app potentially coming out soon to that will do all the schema you could ever need. It's incredible. It's really cool. So we'll be talking about that and coming weeks as well. So this is just an interim tool. But if you see this is the URL she's talking about is right here. And by putting in the organization page URL, it's saying the main entity of page so that's the scheme of this just so let me show you what I mean. If I cut this out of here, it's the news article schema.org. But the moment that you put something in for the US field, it brings up this main entity of page type, right? So so that's why I'm saying it says at the type web page and an @ID. Well, the ID can point back to the organization page, right? Because the organization page and this will break my browser because I've got my embedded iframe loop. But what does this ID page have on it? It's got pretty much all the entity validation for that organization anyways, so that makes sense. It's got the NAP, the Google Map, embedded websites, social media, perhaps an embedded iframe, if you've got that. So my point is, I think that that should absolutely work. Right. What do you think Marco?
Marco: I totally agree.
Bradley: So there you go. That should help you. With that. She says, Brian, actually, let me finish this question and it will jump back to Brian's question. She says just add quickly, the schema markup generator is also asking for image URL. So far all the images embedded in my PR have been hosted by press advantage. So I'm not sure how the press advantage image URL would get added into the PR schema. Either since the hosted image URL does not yet exist, and schema code has been submitted to press advantage before they publish the PR IC press advantage just released a feature to allow external image URLs to be added. So is that the only way? That's a good question? I would if you have, I know with the external image.
Yeah, you could do it that way. So if you have the image hosted somewhere else, and you give them the URL for that way, then you could use that same image there. Typically the way that my blogger does all the press releases for my clients, or for my own projects is we publish a blog post first, right and then we use the press event press advantage of press releases, to promote blog posts.
Don't like if you're going to provide the image to press advantage already hosted, make sure it's sized properly. So in other words, if you if you've got a big image somewhere that you've uploaded to WordPress, or to Google Photos for the gym before GMB, for example, or even just flat out Google Photos, if it's a large image, what happens is, and I know this, because I just tested this, the image will come out as large as whatever the original file size is when it gets published, as in the press release. So sometimes the image like bleeds way outside the actual content body of the press release because it's so big. So just keep in mind that you want to resize those images to I typically don't like them to be any wider than 600 pixels, maybe 650 pixels, so that it will fit nicely inside the PR it doesn't get you to know, bleed outside of that. Do you see any problems with that Marco?
Marco: Not me. This is another question that has me a little confused because it like a PR doesn't sit in a bubble. You're getting, you're going to syndicate information because as I said, you're going to produce news or information about something else. Something else that that should have images that should have CTA, that should have video just whatever like like a post right, a GMB post. It has a URL, the image will have a URL, everything has a URL. And and so if the image URL that you can use is one of those, since it belongs to your entity anyway, it's yours, Google will know that all of these little associations that you can make are, what cinch everything and it's something that I'm testing right now that's something really intricate, but it works really well once it's set up then and then you just push go. I mean, it just does a great job of pushing everything into the three-pack and the way that that's done is by creating you know, as you said, all of this co-occurrence and all of this, these co-citations. These are naked URLs and just URLs in the text without even getting LinkedIn, that'd be those account, believe it or not. And again, if it's from a post then that post image has a URL, yeah, if it's me, then that image should have a URL, or it should be uploaded to Google. So that you get the Google URL in there, or the Google Photos URL, whatever, if your Facebook, if you have an image on Facebook, you could use that because it's yours. Anything and everything that you can do to promote your brand are what you should be doing.
How Many Articles A Weekly Should You Post In A GMB Page?
Brian PA it is Brian friends. Okay, awesome. What's up, Brian? He says, How many articles a week should you post to your GMB? Well, it depends. I think more equals better, but it really depends on you know what the competition's doing. It also depends on the industry. I can only say that more equals better. So, you know, for a lot of clients we posting we're posting daily. Some clients were posting twice daily, some clients were only posting two or three times per week. It just depends. You know, if nobody else in the industry and competitors are posting but or they're posting very, very rarely. So infrequently which is what you will notice unless somebody is running. A lot of times you'll see, especially in the contracting industries, you'll see that they'll post but it'll only be, you know, haphazardly. It's not a consistent schedule. So if as long as you are posting regularly, a lot of times, that's all it will take to get better results. But I think more equals better, let's say any of you.
Marco: I say you should post as many times as it takes. But if it takes once a week, then that's all you need to rank it then. I mean, that's fine. But again, as Bradley said, keep that consistency. If it takes five posts a day, then that's what it takes. And then so you'll be needing 25 posts, or it'll be 35 posts per week or 25 to 35 posts per week. It just it as Bradley said it depends on a percentage basis, what the competition is doing. And you know what Google wants to be fed.
Yeah, so his next question is, how long should it be? Well, they should only hold 1500 characters. So if the article, the GMB posts themselves, how many words should these posts be? It's not as I don't care about how many words they are, I mean, you can have up to 1500 characters and a GMB post. So that's the limit. So, typically what we do is we have what depends but if we're if we're publishing up, GMB post, it's talking about a blog post, which is what we do a lot. We'll just grab the first paragraph or a relevant paragraph from the blog post itself and use that in the GMB post but that we always include a call to action, a primary keyword that we're trying to target, a location modifier of some sort and a call to action, which allows us to squeeze name, address or phone number usually it's not the address because most of the clients I do we you know, I service or service area businesses, so it's usually the name or the phone number. And then we always link back to either a previous post, if it's a siloed, GMB posts, we link to the previous GMB post URL or an in with the button, we link to either the blog post, if that's what we're actually, you know, pointing to, or referencing, or will link to one of the entity assets. And a lot. And what I do with my VA is, is they'll have my bloggers will just have on the spreadsheet, the client spreadsheet, there will be a target URLs list, which will have all of the Top Tier or Tier One branded entity assets that we want to link to and they'll cycle through it. So in other words, you know, for example, if we've got a client that we're posting Monday through Friday, once per day, then that client might only be getting one blog posts per week. So one of those GMB posts for the week will actually link back directly to that blog post and it will have a paragraph or so pulled out of that along with the call to action and such but then the rest of the post during the week.
Is It Okay To Use The Content Of A Drive Folder To Others?
Austin Don says with stacks drive folders, let's say I have one for service, Round Rock. Okay, would it be alright to copy that Drive folder and use for other cities service whatever Ville and just change the city modifier on the content or should new content be used for drive stacks, you can just change your city modifier is but also make sure you're changing the target URLs that you're linking from or linking to from within those files. Right. Marco, you want to comment on that?
Marco: Yeah, there's some editing that needs to be done. You can't just change that. And then think that it's all over. Again. There are some files in there that have some heavy links that have to go in and have to be modified, correct? Yeah, so I'm saying you want to change your target URLs. So the best idea would be to have you know, a page or post on your money site that is optimized for that particular location for that service and location or services and location, and then change. When you're when you clone the file, the folders the folder and files for that, you know, for that business or that that project. Then you change all the keywords the location modifier is out to whatever new location you want to make sure that you're editing those target URLs from within the files to point to that location-specific page or post. So it makes sense. So,
What Is The Ideal Number Of Keywords For A GMB Post Be?
uh, Brian says using only one keyword per post or should you try to get two keywords in it? Well, I always have my bloggers are trying to target one primary keyword, but there are usually variations they get worked into it anyways, does that make sense? Remember, if you've got things siloed correctly, you're going to have related keywords anyways. From you know, within the silo on the website or from the GMB post because we siloed those together or both, right. So it usually there's the primary keyword that we're trying to target with each post, but there's a there's obviously going to be you know, variants clips, so closely related or LSA type keywords that also work, you know, in part of it, it's just because it's natural, and we don't write for SEO anymore, right? I mean, yes, we still try to target one keyword or so as a primary keyword. But our, my writers don't aren't trained to write for SEO really, they're just trained to, they know what like to link properly. But we don't have to write for SEO so much anymore because of structured data. And because Google's algorithm just understands natural language patterns so much more. So what would you suggest Marco?
Marco: Yeah, this is this is where siloed and the way that we do our posts comes in really handy, right, because you'll have a set of keywords that you're targeting, which are actually trying to push up the top-level category, which Jeffrey teaches in his SEO boot camp. So our ultimate goal is to push up or work from the top for that for the top-level category. And that's the main keyword. So any keywords that are relevant to that main category, and any LSA or in any other keywords that Google deems relevant, need to be worked in there, somehow?
As long as you're also thinking about the person that's trying to read that post, and you're trying to convert the person that's reading the post, because that's the ultimate goal, if you can get a person to click on it, the likelihood of them becoming a client or ending up paying either your client or you, it's really high because these are, the people are hot, the hot buyers, they're calling you for a reason. They're filling out that form for a reason. They're visiting your website for a reason. So that's hot, and you need to keep that person hot. You don't want them to go to whatever it is where you haven't clicked and cooled off. So they have to be worked in so so that you're talking to that pain, and you're solving whatever that pain is, you have to work that in so so that so they find a solution to whatever problem that it is that they had that made them go look for you or your niche in the first place.
Bradley: So because we don't have a lot of questions left, we'll wrap it up a few minutes early guys, unless you post some questions. I'll get another question in there. Okay, I was going to share some other stuff. But we
Hernan: just want to say real quick Bradley data, which is put together a short link, if you want, if you guys want to get access to the branding course of Brandon's going to put it together, it's semanticmastery.com/branding. So that is semanticmastery.com/branding. And you will be able to access that course for only 97 bucks instead of 300 bucks, which is going to be the end and you know, the final price for it. So semanticmastery.com/branding, which is put that together, boom.
How Often Should We Order Link Packages To The Drive Stacks/GSites?
Okay, Austin says how often should we order link packages to the drive stacks g sites? Well, that's up to you how as often as you need, I recommend that you alternate between embeds and link building packages. And remember when you buy embeds, you can also build by as an upsell. Link Building packages or is like a second-tier two that were linked link building to the actual embeds that's very powerful too. I like to do things in cycles or stages. So maybe I'll have a link building package done to my entity assets, my SEO shield, so to speak, one month, and then the next month, it'll be an embed gig. And then the next month, it'll be, you know, another link building package to syndication network, for example, or something like that. It's just a way to stagger it out. So I just kind of work that stuff into my monthly retainer for clients so that I know that that's going to be stuff that's ongoing, it gets done on a monthly, you know, monthly basis. It doesn't necessarily have to be the same targets every month. You can kind of just cycle through that. Okay.
Bradley: Yeah, that's why I was getting ready to show. You know, when I talked about for GMB posts, for example, my bloggers have a list of target URLs that they just kind of cycle through that they including the button links Now, as I said, if it's a GMB post that is specifically promoting a blog post on the site, then on from the money site, then that GMB post or a button URL ends up pointing back to that specific blog post. But for most of the general posts, then it will link back to just one of the branded assets, the entity assets. Right? So that would be a tier-one asset. So which one should you link to? Well, all of them, but if you want our link to just the ones that are deemed the most powerful or the most relevant for the brand, it's very simple. Just go do a brand search if it's for a company, like a local business that has a name that is ambiguously aided right, so a name that is maybe coming up like a lot. I know a lot of local contractors, for example, will have names that are very generic, like whatever service plus city or city whatever service so it's very difficult to create a brand around that. Now it is so one of the ways that you can get and I've shown this before and maybe I'll show it with what we'll do another will do two examples real quick.
Alpha land realty has got a strong brand. Now I've been because I've been working on the entity for this for quite some time without doing a lot of SEO work. It's just been mainly entity work. And you can take a look, this is my real estate business, you can see that if I just do search for alpha land Realty, all of the entire first pages is taken up by all of my by entity assets of mine, right, or press releases that mentioned the brand. But something by the way that just popped up recently, I thought this was very, very powerful. This is really cool. This is apollo.io, which is like a kind of like a sales contacting prospecting type service. I know because I saw I just saw this pop-up yesterday in my brand search. And I went and signed up for it because I thought I could go in and edit this profile. And you can't, this was auto automatically generated by apollo.io. But it's very powerful because it popped right up on page one, like out of the blue. I've never even heard of it. And so I did sign up for it to try to see if I could edit this stuff. But what it did was it pulled in all of these entity assets.
I didn't create this page by the way like this, what I'm saying this just out of the blue popped up and it's got my website URL, it's got my name, it's got a description that it's pulled from somewhere. It's got my Facebook page, Twitter Linkedin page, and it's even got an alexa.com site info page. So somehow apollo.io is tied into Alexa, which I believe is an Amazon company. But it also pulls from Crunchbase which I think is also where got some of this information. So by the way, that's one of the ones I want to point out Crunchbase calm guys is super, super powerful. It's, it's, it's an entity database, right or a Semantic database. So you can go in and set up a Crunchbase profile and put in all kinds of like set up an organization and add a ton of information to it. And it's very, very powerful. So I would highly recommend that you set up Crunchbase but from here, I could just go through and start pulling out from the top two or three pages, all the URLs that are branded entity at sets, right so, and put those into a target URL list that you would want to cycle through from GMB posts, you can use that for deep links for other stuff, guys, you can link to them from press releases, you can link to them from blog posts, all of that kind of stuff, right? So you can just go through here and for example, like here's my Tumblr page for whatever reason is so powerful. This is from my syndication network and keeps showing up on page one and has been for four months, even though I really don't even publish to it.
Let's do something I'm not in a city. I'm not in this a Tree Service, Richmond, VA. We use this as an example. Alright, so we'll come down here we'll look at let's see true. I want to see a good Davy Davy in Richmond, Virginia. That's a good one there. Let's take a look at that. It's also it looks like it's showing up here in maps. So we'll click through for maps. And we also kind of want to hold on lead back up for a minute. I also want to click through to Yelp. And I want to show you guys something. We've talked about this in the past, but I'll, I'll point this out again. Alright, so if we're looking at, let's actually grab the name.
Let's do this. Back up for a minute. We might have been able to do it from there. Hold on a minute. Let's try. Let's try that real quick.
We click through to here to photos, okay, yeah, we can. Okay. So remember, you can also for your link building projects, you can also grab, obviously, we're going to grab the map URL, remember not to use the share map URL, by the way, guys.
Let me back up for one more minute. And actually, we'll just go. We'll do this. I want to give you guys a couple of things real quick. So we'll go to. Alright, so a couple of things here. There is a great website. It's really simple and easy to use. Go to Google My Business. It's called GMB dot reviews maker calm. I've talked about this in the past, go to this page right here, click the code place Id go grab the long, ugly maps URL for an entity for a brand, right? That's a verified Google My Business has a verified Google My Business, excuse me, click through to the actual website that was photos. Let me back up for a minute. It's not showing the map. Here we go. Click through to the actual map URL, see if we can do that.
And it's not giving me the map URL that I wanted. But all you gotta do is grab the long map URL guys, the big ugly one for when you do a brand search and you click through from the knowledge panel on the little map icon, click through and then copy that big long, ugly URL. And you'll paste it into there and decode it and give you a maps URL that is the best URL to use. It still needs to be edited slightly. I'll show you the right way to do it. Let's see, click through we just use alpha land realty is an example. So you see I click through to the actual map and this big, long, ugly URL right here, Copy that. Go over to the GMB maps, excuse me, GMB reviews maker calm, click the code place ID paste this in here, click the decode place ID button will take a second. Then scroll down and right here where it says your maps URL you want to copy that link address will put this in a notepad file. And then what you want to do is change that URL from this where it says maps is the subdomain change that to dub dub dub so www.google.com and input maps after the first forward slash before the question mark. Right now that right there is the best URL to build links to for your maps listing. Because it's not a redirect, it's a straight URL.
And then I know we got to wrap it up in just a minute, guys. Okay, see how rich live Tree Service popped up. So if we click through to the map icon, this is going to take us to this specific map listing. Okay, then from here, right here, where it says reviews, the 11 reviews on this case, I could click on that. That's a unique URL, right? So you can add that to your target URL list. Also, each one of these individual reviews, take a look at it has a share URL, you can click on that and use that share URL. However, if you take a look at that URL, it's a redirect, but I don't care. I'll still build links to it. Does that make sense? So my point is, you can grab these, each one of these individuals share URLs and link to those also. So it makes sense. So each one of those photos can have its own URL. We talked about doing it with Yelp, if we were to find, see if we can find ridge line or we're just talking about baby tree expert companies, let's go into there, we click into their we've talked about this in the past guys, Yelp, grab that URL, put that in your list, click into photos, each one of these photos now has a different URL, grab all those photos, put those in. And those are all Yelp targets. Now, you can close out of that, you can also go down if they have reviews, and you can link to the reviews. See also share a review. So you can actually grab that URL and put that share, review share URL into your target list. One more thing, click rights, right-click view page source and scroll down. All of a sudden look at these guys, these are all can language canonical is essentially CL says link rel=canonical. And all of these other URLs are for the Yelp on all the different language versions of the Yelp site that all canonical eyes to this primary English version, right, which is the US version and each one of those URLs can go into a target list. So there's no shortage of links that you can add to link building campaigns, as long as they're not direct to your money site is what we suggest. You want to comment on that at all Marco.
Marco: No, that was perfect.
What Video Should You Embed In A Press Release?
So Katie says thanks for the PR schema reply of something else I'm thinking about I'm a publishing press release about each blog post and want to incorporate video into the mix. Now that press advantage offers video embeds. Using the content of articles and press releases, I create a YouTube video of each post NPR from the videos created using my blog content I created a YouTube playlist that mirrors my blog siloed There you go, Katie, now you're getting it and embedded these into the corresponding blog posts from the videos created by the way, why not embed the playlist? Right, embed the playlist into each blog post within the same silo so the playlist is a silo and you've got a silo on your blog.
Now you can embed the actual playlist with the specific video that matches with matches up or corresponds with that particular blog post as the top video in the playlist. Does that make sense? So instead of just embedding the specific video, you can embed the whole playlist. So now you've got a playlist silo embedded in a silo. So it makes sense. It's very, very powerful to do that. So you're onto something there. Very good. She says from the video is created using my PR content, I created a second YouTube playlist that mirrors my PR stack. She's she, Katie must been following Semantic Mastery for a minute. Which videos best to embed in the press release the video from the blog post or the video about the press release itself that promotes the blog post? Or does it matter? It really shouldn't matter? In fact, it's probably a little bit of overkill to have two separate YouTube playlists. You know you could though I don't I mean, I just honestly I think that's probably a little bit more work than you need because you could probably accomplish everything within one siloed playlist that's mirroring the same keywords that you're targeting in both the blog post and the PR. That makes sense because you could reduce your workload a little bit, I think by just having one playlist that's mirroring the same keywords that are mirrored from your blog post to your PRs. If that makes sense. And then I would for the, for the press releases, I would take you, I don't think you can embed a playlist. But I know you can have the individual excuse me video URL for that specific that you know, that corresponds with that PR plus post, embed that into the plane, the press release, excuse me, but I would use the playlist embed code with the hack to where you can change the video ID to the video ID of that that corresponds with that post to be the top video in the playlist. And I would use the video and the playlist embed code in that in the blog post itself. That now you have a silo embedded in a silo if that makes sense. That's pretty powerful stuff. So
Does The Battle Plan Provide Steps On How To Optimize A New Lead Gen Site?
last question and I gotta wrap it up. I just created another brand new lead gen site. Does the battle plan give me steps to optimize the SM way? Of course, it does. Nathan. That's exactly what it was created for. Yeah, but it's no different. New did not the steps are the same. It's a couple of things that might be different.
Marco: But the steps that you need to take are practically the same. By the way, before we go. I'll be starting my charity webinar series. The first week of December probably. And I can't remember when you have your webinar. The next one for you. Do we have another one? Do we have another webinar coming up?
Bradley: Yeah, we've got on we've got Monday for the start of the branding course which will be about YouTube ads. And on December 9, Monday, December 9 is the display ads Google display ads.
Marco: So Monday the 25th or December's ok so the 25th and then
Bradley: Monday, December 9, right?
Marco: Okay, so I'll be starting mine, Monday, December 2 guys, everything about work, BERT entities, everything you want to know to rank into 2020 and well beyond. I told you in 2014 2015 what was going on and where this was going, and here we are, this is 2015 you should have been there. If you're not, then come to these webinars because I'll tell you from 2020 2025 MB on what's happening and what you need to do. And all it's going to take is a donation to the charity all the money goes to kids who need an education. So it's for a good cause. That's why I'm giving you raw business. It's what's going to happen and why.
There you go. Alright, thanks for everybody being here. We'll see you guys next week. Hey guys, semanticmastery.com/branding and forget to awesome thanks, guys.
Click on the video above to watch Episode 262 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
Adam: Alright, we are live. Welcome to Hump Day Hangouts, Episode 262. Today is the 13th of November. And I don't know if anyone else knows this. But apparently there's something called Black Friday at the end of the month and Cyber Monday. Apparently there's some sales or something going on. Well, we've got something even better to kick it off. So make sure you keep your eyes and ears open for that we got some good stuff coming and it's going to be free. We're not going to even require an opt-in but more on that later. Let's talk to the guys real quick and then we got a couple of announcements and we will dive into your questions. To start on my left here, Bradley, how you doing today?
Bradley: Good man hanging out, working hard, instead of hard-working.
Adam: Are you going to go like a TV writing this weekend? Or is it now
Bradley: I've got my daughter this weekend. So it's her weekend but uh, December 6 that weekend. I'm going to my favorite spot Diamond Southwestern Virginia again for the weekend. Actually I'm going on the fifth for Thursday the fifth so looking forward to that although it may be cold it should be fun.
Adam: Nice. Nice. Marco speaking of weather How you doing man?
Marco: Man, I'm starting to get cold down here. You guys are sending your cold it was almost 65 last night. Oh ridiculous. Stop it. Arctic Well, whatever you want whatever you guys are doing up there Stop it. We don't want it.
Adam: Well, speaking of cold Chris How you doing?
Chris: I didn't know like. There's nothing to complain it's cozy warm and that was out today and it was sunny. Yeah, life is a good man.
Adam: Awesome. Hernan and Hernan, you still you're in Miami, right for a little bit longer?
Hernan: I'm still in South Florida. Yeah, I'm still here until Saturday, actually, when I'm flying back to Buenos Aires.Excited to be there. They're going to be spending the holiday season with family. But also exciting for next week and the week after, which is going to be Black Friday, so that's gonna be pretty cool too. So that'll be here.
Adam: Outstanding. Yeah. Well, it's good stuff. And I'm happy to be here in case anyone wants to know, the weather is just fine. It's like 70 I guess. I don't know.
Chris: Quick question, Adam.
Adam: what's that?
Chris: Are you guys celebrating 11th of November as well?
Adam: Um, no, is that a thing?
Chris: I didn't know. Like, I noticed there was were all kinds of like online sales on the 11th of November. So I was actually quite surprised.
Adam: 11 11 maybe just like making use of the numbers. You know, right. Fair enough. Well, I missed out on that since
Bradley: it's just like every year, people start putting their Christmas trees and decorations up and the station started playing Christmas music earlier on earlier every fucking year. So I imagine Black Friday starts getting earlier on early every year now to so jet rise.
Adam: So real quick if you're new to us, welcome. You're in the right place. You didn't end up on the weather channel or discussion of holidays. You are in fact at Hump Day Hangouts and we're going to answer your digital marketing questions shortly. But just so you know, you're in the right place, you can always ask your questions on the page, unless of course, it's broken and you can't get to the page like people were doing today. In which case come back in a few hours after we unscrew up our technical issue and come back and answer your question whether or not you can make it live you can always ask your question. We encourage you to be here live so you can get clarification or asked or gets more information from you as well as occasionally we do some fun stuff like giveaways. But you can always catch the replays on YouTube and get your answers that way.
Secondly, if you haven't yet grabbed the Battle Plan that is your next step, head over to battleplan.semanticmastery.com for a repeatable process, everything from new websites, age domains, YouTube channels, whatever it is going there and past that. If you're ready to grow your digital marketing business then you probably want or you should want a community that includes fast access to real-world info and that's what the mastermind is all about. You can find out more at mastermind.semanticmastery.com. And for everyone, no matter where you're at and ourselves included, we recommend getting stuff done right. You build a team, you build processes, you outsource and you get it done for you. And that's why mgyb.co exist you can head over there and get our way as to drive stack, syndication networks, press releases, link building, embed all sorts of stuff with some really, really kick-ass stuff coming here in November wink, wink Black Friday and then into the New Year. We got some good stuff coming.
Marco: I have two public service announcements. Adams Sorry to interrupt.
Adam: Yeah, let's do it.
Marco: Black Friday will be on Wednesdays from now on. I just determined that. And to all joking aside, we always say that be and the mastermind has its privileges. Well, I've been personally working really hard and incorporating some really not gonna say what it is, but some just some really neat things into the Mastermind to make the user experience to and to make people finding what they're looking for. To make that way better to improve the experience so that people can come in and find exactly what they're looking for, where it is, you know, so whatever it is that you're trying to find, Marco will talk shit about Google on and I can't remember when Well, it's not finished, not 100% because there is artificial intelligence involved. And interestingly enough the world is the SEO world is an uproar because of BERT, and we're actually using BERT in the Semantic Mastery Mastermind so again, mastermind being a member of the Semantic Mastermind does have its privileges because you're first to get everything that we do business building and ideas and concepts, and all of these different things. Hey, on tomorrow's mastermind webinar will be talking about BERT and AI and what it is actually, because you see all of these discussions and all of these forums and then all these Facebook groups, and nobody has an I'm not going to drop an F-bomb here. Nobody has an effing clue as to what it is that they're talking. They don't know what BERT is. And all you have to do is go into the documentation to see what BERT is and what it does. And you'll know that it's absolutely nothing to worry about. Absolutely nothing because of the way that we teach you how to do things in the Semantic Mastery Mastermind. So not only does it have its privileges in that we give you cutting it and anything that we can do to make your Your life easier to enter to make, whether its clients whether tank, whatever it is, it's there and we give it to people but it's also we try to make your life easier. We try to do all of these different things. Because you're a member of the Semantic Mastery Mastermind. It's included in the membership fee, nobody will have to pay extra for all the work that went into the back end of the mastermind to make things so much better. So, I'm sorry, it seems like it's a pitch fest for the mastermind. And I should be pitching the hell out of it. Because it's so good. We get testimonials time and again, of how well our stuff works. And so yeah, we should be here, tooting our own horns and singing our praises and whatever. I'm not going to go into that anymore. Just I'm just letting people know if you're in the Semantic Mastery <stermind, be there tomorrow and see just how much we have improved the learning experience. Let's call it
Adam: Amen. got one more to add on to that you guys are now made a post believe on November 4 about big news for Bradley. Bradley is going to be putting together some training, we decided based on the response. There's still a little bit of time if you want to get down on this, and what it is, is step by step program on how to grow, grow a massive brand using YouTube and GDN, Ads. And, you know, we just want to engage, because we have, especially Bradley didn't want to be putting in a lot of time and effort doing the training, you know, right leading up into the holidays if people weren't interested. But so far, we've got 71 comments, people interested in early access at a hell of a discount. So I'm going to put the link in if you want to get in on that. Just comment, leave a GIF or a comment on the Facebook thread and we will be in touch with you shortly. We're going to have some information that information about that going up. Hernan says let me in I think he got booted from the from Hump Day Hangouts.
Bradley: He's back in
Adam: Alright, well, guys, with that said, we got anything else before we get into questions here.
Bradley: I'll just give a little update on a couple of things. Number one, we've got anybody that joined Local Kingpin, which was the Google Ads training for using search ads for lead generation. That's going to be an update webinar on Monday. Because the interface has changed so much the principles, the method is still pretty much the same, though. There's just some slight differences that I'm going to cover. And the interface, Google Ads interface has changed a lot. Plus they've got a lot of new or improved features, such as automated bidding strategies and things like that, that I used to suggest never to use, but they've gotten so much better over the last year and a half, two years because of AI and it's so much better. So artificial intelligence. And so we're going to talk about that slightly plus any questions that anybody has So that'll be Monday, it'll be probably only about an hour long. That's just for me to give an update and answer questions. So if you're in Local Kingpin, I encourage you to get signed up for that.
Also, the Google Ads course that Adam was just talking about, that I'm going to be starting in two weeks, I think it's one and I say we're going to do that. I think Monday, the 25th is going to be the first webinar and that'll be about 90 minutes, maybe longer if there's, you know, a lot of Q&A at the end, and then December 9th, and that's going to be a two-part deal. The first one will be about YouTube ads and how to use that for branding. And for not not not so much lead generation it will produce leads, but it's not a direct lead generator, it it will but it's more about branding, and also driving relevant traffic into your digital assets. So your entity essentially. So we're going to talk about YouTube on the first webinar. And then on the second webinar. Again, that'll be December 9th. We're going to talk about using the Google Display Network. So it's good Google Ads training specifically for YouTube and the Google Display Network for setting up branding campaigns which works incredibly well for both building brand awareness but also for generating relevant targeted traffic from specific audiences from specific geo locations if it's for local into your entities, your digital assets for a particular brand which is great for SEO. So it's a way for using Google ads to not only produce relevant traffic but improve brand awareness as well as help the SEO that your any SEO work that you're doing, because you're driving relevant, targeted traffic from known audiences and Google to your SEO as your assets that you've been doing SEO work on. And that takes care of ART right – relevance, trust, and authority. Google understands that that's that recognize that traffic is an activity. It's relevant because it's from known audiences and specific geolocation if that's if it's for local you can target by geolocation, and it's also trusted, trusted and authority trusted traffic because it's coming from Google's known Google's audience buckets. And essentially, so it's going to be it's very, very powerful. I've just been crushing it with Google ads for clients over the last several months. And it just works really, really well. And I've been using them for my own business as well. And it's, it's just a great, great strategy. So that said, it's, um, it's going to be a pre, like right now you can get in for like, the pre-training special or whatever, where it's, it's a third of what it's going to be once I'm done recording those webinars, it's going to be packaged up and sold for probably 300 bucks, or right right, right around there. So if you want to get in for a third of that, I would recommend that you go check out the post that Adam posted, comment on it and then get signed up. Okay. All right.
Marco: So they're more than welcome to wait and pay us more later. Yeah, that's fine too. But I would suggest for people not to wait.
Bradley: Alright, so can we get into it? Now,
Adam: let's do it.
Bradley: All right, we got the screen. Okay, somebody confirm.
Adam: Good to go.
Bradley: Okay, so everybody can see my humping Wednesday meme GIFs alright. Hump Day right, Wednesday.
How Would You Add Relevancy To Your Money Site Using Drive Stacks?
So, Alright, so the first questions are and it's multiple questions. It's 13 pages worth of questions from Fred Wilson and Fred. Well, I appreciate your and I really do. I appreciate your questions. That's a bit much for Hump Day Hangouts. And also, it's getting a little bit into the weeds for stuff that we would typically only cover in this much depth in mastermind, which I'm sure you're fully aware of that, as a former mastermind member, or an RYS Academy reloaded specifically since it's so it pertains to drive stack stuff and kind of deep into the weeds. But with that said, Marco, how much of this do you want to answer?
Marco: I haven't really re-read the question. So,
Bradley: Yeah. So should I give you about 10 minutes to get through it?
Marco: All right. Do you have a general question that you can add the I'd be more than happy to answer general questions, but if it's something that's specific, yeah, that again, membership has its privileges and this things that I'm only answer for paying members and I mean, that that's just that's the way it should be. I'm sure that people who have paid three $4,000 for the course would appreciate me keeping the secret sauce in where it belongs.
Bradley: Yeah. And I agree and that, you know, I've read through the first two sections of this three-part question this three-section question, and I realized that it's, it's a lot more in-depth than what we would typically answer on a free Hump Day hangout because it's getting into very specific tactics. From RYS reloaded, we would cover it also in the mastermind, I'm sure. But this is not something that we can get that deep into it. That said, I'll give you kind of a general overview, and I'll kind of answer it and let you take add to it, Marco, and then we'll move on to the next one. So Fred, we would welcome you back to the mastermind at any moment.
If we're going to RYS Reloaded, either one of those would be good places to get this particular question answered. But that said, He's talking about his food business, his food tour business and talking about how to add additional relevancy. He did some keyword theme research using SEM Rush and looking at some of the competitors and found that there is some other keywords other than just food tour type keywords that can help to add relevancy that are kind of associated with the food tour business, but he hasn't been targeting them. And so the question is would adding in some of these other types of keyboard themes into the drive stack folders as subfolders within food tour folders, would that help to add relevancy? And because of the association that Google's is showing? And so I mean, to me, you've already answered your question. Yes. You know, if there's if there's a way to create that association, that you're you've discovered by doing some additional research, looking at competitors using some tools like sem rush and all of that kind of stuff, then yeah, you can you can add that additional relevancy into your drive stack. And that's going to certainly help. I don't know if you want to go further than that. Marco.
Marco: Yeah. Just a little bit, because, I mean, I can answer this generally we go after, especially the way that our keyword research VA is being taught, we go after anything that Google considers relevant. In a keyword, research cake, and we give you guys whoever orders the gig, the deep keyword research, all of that information. We do separate the movie will give you tasks will give you silos will give you information that we feel is where the money makers are, what the relevant keywords are, and maybe something that that that that isn't a money keyword, but Google still thinks that that is relevant. All of that is necessary because what we do inside the drive stack is create relevantly and push. Right? We create a relevance push from everything that we do from the spider web silo to the way that the drive stack is built to the way that the G site is built to the way the inner pages are done to the way that we mimic what's on the website. So yes, by all means, I don't care. We do use SEM Rush for keyword relevance, but that's not necessarily what will target what we do is we use Jeffrey Smith's Ultimate SEO Bootcamp training. And we go according to how he teaches what the top-level categories are. Then from there, work down and create the silos there, you will create three silos. But everything that's relevant should be at it. Remember when Network Empire started talking about color, current stuff, it's not, it's not there. But they began talking about it. And they began explaining it more what it was all about, what it means. And really, that's what we're trying to do. We're trying to create all of this in a self-contained Google environment for the bot to feed on, which is, that's exactly what we're doing.
Is It Safe Against Plagiarism To Curate Content With Attribution From Google Snippet?
Bradley: Yeah. And so the next question part of this, which it's kinda interesting that you asked this, Fred because we covered this, our own our very own data. You know, master link builder, was at our live event, hopefully, live 2019 in Denver, just recently, and he was talking about doing something similar that you're asking about, which is adding q&a. Questions and Answers into a doc within your Gsite within your drive stack and just linking back to the source but not actually hyperlinking just putting like the text-based link. So you're providing a citation, but what so you're citing the source, right? So you're providing attribution, but you're not hyperlinking back. I would say that should be okay, provided you're not copying, you know, if you're just copying snippets, like what is shown in the Google search results for the q amp a section. So when you search for a question in Google, and it brings up that featured snippet, which is a q amp a box, right, and it's got the dropdowns, and you click the drop-down, and then it shows a short it shows the full question and then a short answer and a link back to the source where it's pulling that answer from that question and answer from you can embed that or you know, kind of copy and paste that into a Google doc or something like that. And then still late as long as you're not expanding by going to the actual destination URL and copying more of the content. It's just a snippet. So it falls under the same rules of curating content would be on a blog post in that, if you're just highlighting, you know, reusing republishing a short snippet from somebody else's content, and then you're providing attribution citing the source, then it should be okay. Now, some people, some publishers will still make eventually, you know, sometimes they may find it and they may request that you unpublish it. But as far as it being a copyright infringement, as long as it's just a small snippet, and it's you're citing the source, it should, it should never be an issue. Although like I said, out of courtesy, if anybody ever were to contact you and say Please take this down or unpublished this, then you know, I would recommend that you just do it to avoid any sort of, you know, some sort of stupid battle that could ensue. Although again, I don't think there's anything wrong with it legally because you are citing the source and it falls within a specific brand. Members of the DMC act right there were the digital, whatever Copyright Act. So I would just, you know, encourage you not to go any further than what is shown in the snippets and the featured snippets within Google search.
That said, also, you're asked about curating a lot of content about a topic putting it inside the drive stack, then putting links to your money site, the correct way to push relevancy for your money site? Again, yes, you can do that. The same thing is by curating content on your money site, you can do that. Right. So think about that. That's what we've taught for years is the best way to generate content before even money site blog posts unless you're a subject matter expert and you're creating 100% original content. The problem with that is even as an as a subject matter expert, sometimes you get you run out of ideas. But there are a ton of other subject matter experts. I'm not talking about buying shitty content farm content, I'm talking about locating subject Matter content written by subject matter experts pertaining to your topic, right or your niche your industry, and then republishing, once again snippets of it, and giving credit to where it's, you know, citing the source giving attribution. And in the case of curating on a blog, your money site blog, you know, we always recommend hyperlinking to the source. And just using nofollow External links, that's what I've always done. Um, but that's very, very powerful. Because once again, you can create an original article out of using snippets of other people's content, where you're just adding commentary and opening paragraph commentary in between pieces of curated content, which doesn't have to be just articles, it can be videos, infographics, don't curate images. Please don't do that. You can. That's a no-no, but you can curate infographics, videos, mp3, so audio files, you know, other articles, you can curate all that kind of stuff. And it helps because it allows you to be able to produce content very quickly, inexpensively. And you can even train a virtual assistant, somebody that's not a subject matter expert how to locate good content, and compile it in a logical fashion, and then just add commentary. So in other words, you know, you can come up with a topic for a blog post, find supporting articles or even differing opinion articles, right so that you can do a compare and contrast or pros and cons or argue both sides of a topic in particular curated article if that makes sense. It's very, very powerful. And it's a great way to create co-citation, which is similar to co-occurrence in that you're linking out to other relevant sources. And so again, we talked about all of that in content kingpin, it's a training course that is still 100% relevant today. I still use that for all of my clients, that same exact method for curating content for all of my clients. You can apply that to drive stack stuff to you're still going to build that relevancy, topical relevancy. Just make sure you're Giving attribution even if you're not hyperlinking to it, I recommend you absolutely always give credit where credit is due. Does anybody want to comment on that?
Marco: No, I totally agree. It's a matter of mirroring right? Everything that you would do on the money site you do on the drive stack and Gsite, including curating content. That's right.
How Do You Add A Schema Markup To A Local Business Press Release?
Okay, cool. Well, the next question is from Kaydee. Hi, guys. How do you add schema markup to press releases for a local business? Press advantage sent an email with a link to Google structured data markup helper tool to create the code but on the page, it is asking to select a data type and then paste your URL of the page you wish to mark up. What URL do we enter here? I don't know. Because I don't use that tool. I'm going to point out another one here for you in a moment. The press release is not yet published. So it has no URL to target the markup and the data type is to tick in and the data type to tick is a local business. Thanks to know and here's why. Because if you're if you have your own press advantage account, or even if you Buy him through MGYB. And we set up an organization page or you set it up through your own account, right? So you set up an organization page, that's where you should have your local business markup. If it's, you know, an organization page for local business, you should have your local business structured data markup in the organization page, right, which will get added to all of the press releases that get pushed out. And some may not all, but many of the publisher sites that were they get published to will actually pick up that JSON LD code for local business markup. Okay, so you add that to your organization page. However, I've got a press advantage open here. Let's see if it hopefully it brings me into the same standby I'm gonna have to pause my screen for a moment because of it my plugin that reset my browser that Marco pointed out, a reset my reset the tab, so give me one second while I get what you're looking for.
Marco: Let me just tell people That if your press release gets published and you go and look at some of the websites were able to publish, and you don't see the schema markup, but you don't see an iframe that you send out or whatever, that's not on us. It's not even on press advantage. It's actually on that website, not wanting, you know, stripping out all of the code. But what we want anyway, is we want to get that in as many places as we can. And that's why I go it goes out to the entire publication network, but not every website will publish whatever it is that you submitted, just did just to make it clear to everyone because we do get support tickets about that. And it's like, yeah, there's nothing that we could do.
Bradley: Yeah, so to show you what I'm talking about. First of all, if we go to press advantage for the organization, which I should I forgot I got my ID page looped into this is going to break the browser. Let me see if I can get to Page Source before it shuts everything down. Um, Alright, so let's see if it'll pull this up. It might not. Okay, there we go. So if we scroll down, we'll see right here is my local business structure data markup starting right here. From here to there. That's my local business structure data markup, that's part of the organization page. Right. And so again, as Marco just mentioned, some sites when we publish when it distributes the press releases, it has this codependent to it. You know, it started with it with the press release, but some sites will pick it up and publish that JSON LD code as well. What I think you're talking about is for individual press releases, so here I am inside the dashboard. If you scroll down now there's a section says enter JSON LD schema, this will be attached to the release in addition to any organization-specific schema. So that's what I was talking about before. If it's a local business, you want it which is what I was showing here. You want to have local business structure data markup on the page, right that their organization page, but then For the individual, a press release, excuse me, you can add additional schema markup here. So what I would recommend here and you know you can do other stuff too depends on what you're having published. But what I would recommend is going to and this is a tool that I use most of the time, we're going to have one in MGYB here shortly, I'm not sure if it's available yet. But this is the one that I've been using for quite some time.
If you just go to Google and search for schema markup generator, look for technicalSEO.com or just go to technicalSEO.com and look for the schema markup generator, which is over here in the left sidebar. There's different types of schema markups that this tool will generate different types of schema. And so the very first one is article click on the article and then when you look down here, when it loads this page, you come down here to Article type, and there's actually one for news article. So select news article, and then just fill out these fields. And here's your schema code over here on the right-hand sidebar. Once you've completed all these fields, Then you just copy that and paste that into Press Advantage over here. Now again, there are other types of schema that can be generated. So it depends on what the article is going to be about. But just doing news article schema markup is very, very powerful, right to add to each individual press release. Okay, so that's what I would recommend. There are other tools out there that will generate this stuff to guys, this is just the one that I typically use. Okay. There's a good question. Now, by the way, that said, I gotta tease this a little bit. I'm inside my blog for that same company, I was just sharing my real estate business. And this we've got coming soon. We've got some pretty cool stuff coming up. And like the plugin will generate this Jeffrey Smith plugin, but it's the pro version, which isn't released yet, but it's coming soon. And it's got all the schema markup generator right inside WordPress for all every different type of schema, you can think of. It's fabulous. And so that same type that same article markup right there, if we come down here, there's an article type, blog posting or news article. And then I can just fill out all this stuff. It creates the code right down here and embeds it into the header of this particular blog post. And I can click update, and boom, that's going to have the same type of Article markup that we were just sharing. Pretty powerful stuff. So be on the lookout for that guys soon, early next year. That was a good tease. Right, guys?
Can You Embed The Website Pages In The GSite When Mirroring?
All right. Next one is Simon. He says We're marrying the main website to the G site. Can you just embed the website pages on the site pages? Or is it necessary to copy and paste the content for each website page on to the G site pages, I just use the embeds. I'm lazy like that, right. I work on the money site pages. That's what I flush out with good content. And I mirror them onto the site. And then I just and I do some other really cool stuff. We've been talking about how I do silos now. locations. So there's topical silos and in location-based silos, but I do it in a very unique way. And it works really well, especially when you use a G site. And yeah, all I do is grab the embed or create an iframe out of the money site pages, and embed them into the G site page, then I optimize the title of the G site page, obviously. And then, you know, you can mirror that into a folder inside of your folder and files inside of your drive stack. And then just smash that shit with embeds and or links, or both. And it works really, really well hit ever remember, that's your SEO shield. So we do everything externally to the SEO shield, right? So that would be the G site the drive stack and all of the tier one entity assets, which by the way, you can actually take those iframe into your syndication network properties to guys think about that. So right, there's no reason you can't push those embeds through to your syndication network properties too. good question though,
Does Proper Schema Markup Feed The Bot Enough And Not To Worry About Creating Long Articles?
Paul Thompson says, Does proper schema markup feed the bot enough that we don't need to worry about creating long articles on the pages we want to rank? No, but it does. It does definitely help a lot. Marco is probably going to be better at answering this one than me. I would still for money sites stuff still flesh out the pages, but adding structured data, like what I just showed with my blog, where you were, you know, again, you can add it manually now like right now, since the pro plugins not available, this there might be other plugins out there that do it, but I don't know if they provide the schema code that's 100% up to date. I know that a lot of times they're not updated enough. I'm not speaking badly about anybody else's plugin. I just haven't used them. But you can have like a code insert or plugin right so like. SoGo ad scripts header, footer and things like that header, footer type script plugins where you can add scripts into the head section or foot section or body section of any individual page or post, and you can go use schema creators like what I just shared, and create schema markup and and then put them into each one of your posts or pages or whatever, so that you're adding additional, you know, schema structured data that the bots love and I mean, that's guys, you're you'll you'll have an edge over a lot of your competitors if you do that kind of stuff. But I would still recommend that for money site stuff, you flush the content, the content of the page out to. Marco, what say you
Marco: Yeah, I mean that absolutely. Two things right. structured and unstructured data structured data is for the bot feed the bot as much as you can, which is exactly what we do. And why we use drive stacks and Gsites and iframe and everything that the entities entity stack, and everything else that we don't I mean that it there's a method to our madness. Now, if you then go and you send a person to a page. And now we're talking about people, we're not talking about bots, because what's going to happen is you're going to rank. And that's going to bring your traffic onto the page. And if there's nothing on that page to engage the person, then we no longer care about the but now we care about that person coming to the website and converting, finishing the action that they were set out to do, because if that person comes on the website and bounces, then you did you defeated the entire purpose of creating the all of the stacking that we created in the first place, which was to get that person onto the page that would convert them over an image is going to convert them of an image is going to get them to push and call whatever it is that you need to be done. To finish that, that then that's what's going to matter. So, two different things. If you need the content to rank you have to look at the competition. If you can rank or outrank the competition without 2000 or 3000 words of content, By all means, nobody, and nobody's going to sit there and go through the 3000 words of content on this is a really interested in whatever it is that you have to say. what you're interested in, is that conversion, because that's what centers everything at the end. And that's what Google is going to look at from beginning to end is whether that task and that goal. Well, whether it was accomplished.
How Do You Setup A GMB Page For A Business That Operates In Multiple States?
Awesome, thanks, Marco. So the next question was from jack, I'm not the next question is my client is based out of Texas but operates in five other states fully across the states not limited to anyone Metro region. What's the best way to set up the company GMB page, so reviews for one state aggregate under the main company as well. Or if that's not possible, what would be the best way to go about setting up the GMB either individually and each state Or globally under some other configuration? Well, remember Google My Business is supposed to be especially now there's another question I see on the page here a little bit lower about what happened on November 8. And from my understanding, which I've only done very, I've only kind of read through some comments and stuff, is that it was more it was basically an update to the maps algorithm for GMB stuff. And it's gone even more proximity-based. So they've Google's tightened the proximity filter, so to speak. And so with that said, Google, my business is supposed to be for local businesses, right? I mean, we've talked about setting up GMBs and you know, setting your service area, the United States, for example, and that's okay, but it's not it's okay for like the entity but it's not going to help you to rank anywhere in the United States and maps. That said, you're also in this case, you're talking about five different states. They're located in Texas but they operate in five other states. So you potentially you could have if you have an office and in each of their other states, you could have GMB for each office location. It's not necessary but you can. That said if you wanted to get reviews and let's just say Arizona, I'm just assuming let's just say that that's one of the states that you operate in. If you get reviews in Arizona, but you want them to populate on the Texas GMB if that's the way you have it set up. It's not you can't do that. If you had a gym be in Arizona, I mean, if all you have is the one Google My Business location in Texas, then it doesn't matter where you get the reviews from. They're all going to aggregate on that one and only Google My Business location. My point that I'm trying to make is you cannot get GMB reviews in one location and have them also populate onto another GMB location. You can't do that. It because each GMB entity or location is supposed to be it's own and collect its own or, you know, aggregate its own reviews. So that said, You know, I would, I would consider what it is you're trying to do. As far as if you have multiple GMBs, which I'm not sure that you do, but if you do, then what I would recommend you do is set up use some sort of review directing app. I know for contractors, one of the ones that work really well as birdeye.com. I think another one might be Podium, I've not used that. But what are some of my contractor clients use Bird Eye, and that works well, but it's like a review gate, right? So it would be an app where you send out to customers, or clients or whatever the company or the business sends out to customers and ask for some listen to review or at ask for a review. And then somebody leaves a review and it directs the app can direct where the review gets published to if that makes sense. So you have more control over it that way and if it's you know, below three stars, then it can be not posted as a review. Instead, it could be brought to, you know, sent to the customer service team so that they can reach out and try to resolve potential issues, that kind of stuff, I would look into something like that if you're trying to have more control over where your reviews are coming from and where they're going to be posted to. Does anybody want to comment on that?
Marco: Yeah, I'm just guessing that his client and whatever it is that they're doing that it triggers a three-pack, right? It triggers a map pack and it triggers map rankings if that's the case. Then get a map wherein each one of the places where where your client operate, and associate everything to the main entity, that's how Texas so then the AI which is sophisticated enough to then understand once you begin associating all of these to understand that it's all part of the same company with it's a company that operates out of Texas but has regional offices in five other states. So that if you do get a review, for example, in Texas for the company in another state, it could be taken into consideration. I'm not saying that the AI is that sophisticated, but it could mean at some point it will be, it will be able to understand all of these different relationships and put everything together. And if you do a really good job in your structured data of putting all of this together for the buck, then you won't even have to leave it to the bot to guess and try to understand what this is all about. You can tell it you can go with everything in JSON LD to tell about what this is all about. Having done that, then you don't have to worry about reviewing everything, or aggregating everything under the main company, it will all be taken together because everything is associated if you've done your job correctly. Now, if it's globally that we're not worrying about maps, and then the reviews wouldn't even come into play, unless you have unless you can trigger a knowledge And that's a totally different story.
Bradley: Yeah, and if that's the case, if it was globally then I would just have all reviews going to the one GMB asset, wherever the primary location is, because then all you're trying to do is build the brand, not individual locations, right?
What Are Your Insights On The Reported Traffic Drop Last November 8, 2019?
So Ross says, Hey, everyone, and then he's got the follow-up question below, which I'll just that's what and now come back to Joey's question where he says Ross is new here. What the hell happened on November 8, lots of traffic drops and the insight and that's what I was just talking about, as far as I know. I'm sure Marco's got more insight on this than I do. Because I don't geek out about this stuff anymore. If I don't see major drops in my stuff, I don't worry about it. So but apparently the what it from what I understand it was another maps update where it looks like they tightened the proximity filter to where it's it's even narrower now. Is that correct? Marco?
Marco: That's absolutely correct. They tighten up on the proximity. And proximity is a ranking factor, it's we can literally call it the most important ranking factor, although you can still overcome. That's why we don't usually see all of these changes in the things that we do. Because you can overcome anything, any part of the algorithm, you can overcome it. And people are saying that well don't use brute force. Don't do this. Don't do that. You can totally overcome anything through what they call it in the Rocky movie, good old fashioned blunt force trauma. And that's just feeding the but just a whole lot of related information, wherever it is that you that you're trying to expand to. So even though even if the proximity factor is the main ranking factor, there are other ranking factors that can and do come into play, if you can overcome that one factor. So is that something to just totally say, Oh my god, now I have to go get a DMB in eternity. City, not only in the area where I am but in the surrounding areas, it's being able to overcome that proximity factor. And we do it and we do a really good job of teaching that in local GSB Pro. And now, you know being at the location and being able to upload images and being able to show Google that you're actually there and that everything is actually from that location has become more important than ever.
Bradley: Yes, very good.
Does The Size Of Embeds Matter?
So let's jump back to Joey's question. It says hi, does the size of embeds matter? In other words, embedding a 10 by 10 GMB site is still the equivalent of embedding a 600 by 300. So the frame could be one by 110 by 10 or 600 by 300. And you still pass the juice Thank you. I'm size doesn't matter. Only because if you have it too small, then that could be considered cloaking. Am I correct in that statement?
Marco: Yeah, yeah, you could, you could be tagged For cloaking, although it's really hard if I mean if you do it right there no word. Most people can't do it right, which is why we don't even teach it.
Bradley: Yeah. I mean, technically Yes, you can still pass the SEO with the iframe present even if it's a one by one pixel.
Marco: Even if it's a zero by zero
Bradley: Yeah, it technically you can absolutely do that. I wouldn't recommend it if you know, because if anybody manually reviews it and saw it, then they could, you know, they could flag you for manual action. So
Marco: that would be the biggest problem right with someone coming in and actually, you triggering, First of all, triggering enough red flags to trigger a manual review so that someone from Google would actually come to your website because nobody trusts you're not making enough money now. Nobody. Most people are making enough money to worry about Google to have someone waste all of their valuable resources on looking at your fucking website in the first place. If you do get that big or if just if you just happen to get unlucky enough to trigger a manual, and they come and see that zero by zero thing, yes, that is cloaking. There's no reason for you to have a zero by zero iframe one by one unless it's a pixel, right? Facebook, Google, whatever, if it's unless it's tracking code. So they come in and look and they see code and it looks fishy. You're more likely to get hit with a manual and probably deindex, because I've seen cloaking get hit really, really hard.
Bradley: Yeah, agreed. Okay, so we'll say, Hey, Marco, have you announced the date of the four webinars for Bert? I guess that's for the charity stuff.
Marco: Yeah, no, I'm still working on that. It's not only BERT, but I'm also going to go into entities and AI and NLP and what it actually is what it isn't. We're gonna we're going to discuss and talk about everything that that other People just either refused to talk about, or they don't know enough about it to be able to discuss it. As soon as I have it already, I'm going to announce it. I'm going to announce the date I'm going to give you the donation page. And remember this all goes to a really good cause it's getting kids who would otherwise not be able to get an education getting them into school, so that they can get a good education get trained to get jobs and, you know, have a chance at life.
Bradley: Very cool. Alright, the next one, Fred says I was worried that that might be a problem. So that's because I was kind of tongue in cheek picking. That is a huge, long question. He says, thanks so much for answering my 13 pages of questions. It helped a lot. Thanks, guys. You're welcome, Fred.
What Is The Difference Between Q&A and FAQ?
Fit. So what's up? 50 says what is the difference between Q&A and FAQ? Well, it's, it's kind of the same thing or it's very closely related. Q&A is most of the time would like You can see in the SERPs is what I was talking about earlier. But FAQs that can be a little bit more specific to an individual like a business. Right? So I mean, they're kind of basically the same. As far as schema markup, it's the same. But what I mean the difference is frequently asked questions are should be answered by a client or business, right? Like, what is the questions that they get? asked the most by prospects and or customers or clients? Right? And they should have answers to that. But when it comes to q amp, a, what I'm what these, the way that I look at it is when you go to Google and you search for question, you'll see related questions that get asked enough that somebody took the time to create content around answering that question, and then marking it up correctly on their website so that they could get added to the featured snippets in Google search. So it stands to reason that that question gets asked enough. It might be a frequently asked question for another business that maybe your particular client or business doesn't get asked that much, but it's still relevant. That makes sense. So they're very closely related, but there is a slight difference, at least in my opinion.
Marco: Yeah, the difference is that that Q&A, people should be able to either ask questions or answer questions on the website, if they're not able, if they're your frequently asked questions and your answers are there's no way for users to engage with that. Then it's FAQ frequently asked questions. Q&A, again, is on a website where people can go in and interact with the questions and the answer. Yeah.
Bradley: Yeah, guys, it you know, I've talked about this probably in Syndication Academy. And I'll probably I'll just give this give another nugget away here because it works really well. And we're almost out of time. So anyway, those Q&A questions that you can curate, right from Google and the beautiful thing about it is if you type in a question about product service in an industry whatever the questions box comes up now what the drop-downs each time you click on a drop-down, it brings up like three or four more questions. So like you can just keep drilling down into those guys and that gives you almost unlimited content. Like, Think about it. It's a content hack, right, you can grab a question and an answer from those Question and Answer boxes that Google provides you and use that in GMB posts for example, right, just cite the source just like I was talking about earlier is the in the Q&A box right that the dropdown. as it expands, it gives you the snippet with the answer at least a partial answer. It might not be the full answer, but it gives a snippet and then it has the link to read more. Well, you can still use that link in the GMB post too so you give proper credit to where it's due. That's a nofollow link and a GMB post the button link right, and a GMB post. So the button URL, the URL that you attach to the call to action button. That is a dofollow link, although I here in just the past few days probably since November 8. Some of those are nofollow. And I think it's just because Google is still tinkering around in there. But those are dofollow links. So you can still link back to the answer, have a QA, write a question and answer that you curate it you basically are republishing from Google's own search results, to add relevancy to the GMB. You can do this on your money site too and link back to the source which is only proper and right. But then use the button URL in the GMB post the link back to your money site, right to your page that also is about that very topic or question and answer right so you again, you're it's creating co-citation. It's creating topical relevancy, and you don't even have to come up with the content. You can even go through and curate groups of questions like question and then create blog posts out of those on your money site where once again, you're publishing the question plus the answer. You can create a table of contents at the top of the page Marco stop me from getting too deep here. But with a table of contents with jump links, anchor links, right that jump down to each section that has a different question. It has the answer that links back out to the source, right, but it's a nofollow link on the blog post. And then just like a curated post, you can inject some commentary in between that stuff, with an opening paragraph and a closing paragraph with a call to action to contact your business or your company, your client that you're doing the work for, for help or services with that, you know, for products or services that solve those problems, those questions that make sense.
So again, guys, it's a great strategy to use those questions as a farm those questions right mine those questions, harvest those questions or whatever you want to say from one of those from this q&a panels that pop up in the Google search results and drill down into them. You can get gold topic ideas, blog post ideas GMB post ideas from that kind of stuff.
Which Of Your Courses In Which You Teach About Making ID Pages and Mirror Gsites?
So, Alright, the last question is oh Austin Don says, which of your courses do you teach about making it pages and mirror g sites? Well the mastermind, RYS reloaded local GMB Pro, any one of those three the mastermind local GMB Pro or RYS reloaded what it was, it's covered in all three of those locations. So, am I missing any here guys?
Marco: I don't think you did. Okay.
Bradley: Adam, you want to chime in? All right, last is not really a question. It's just a comment and then we're going to wrap it up, guys. I've got a TV repairman showing up in about five minutes. Anyways, I asked the question about GMBs and review in one location versus all the states that clients the Klein operates and this was that question about Texas and five additional states. We answered previously he says no follow up question. I just wanted to say thank you for answering it and you knocked it out of the park. I've wrestled with this in my head for a week and you made it clear as day thanks again, guys for all that you do. You're very welcome. That's what this venue is for. Anything else guys?
Marco: No, not unless another question popped up now. on the page,
Adam: I think you just scroll over Bradley, but the last call for everybody. Head over there. Just follow the instructions on Facebook get early access to the YouTube and UTM course Bradley's going to be put together here over the holidays and save a bundle but like they said to if you want to wait a little bit and pay us three times too much more. So okay with that.
Bradley: And let's go ahead. I was gonna say I actually prefer that. But, you know, I want you guys to save that additional $200 to spend it on your family's at Christmas. So
Marco: and stop by the mastermind tomorrow. The webinar, because we're going to show how much we've improved the user experience. Want to show how easy it is to find the information now before it was just okay, how do I get through five years of information? Yeah, because we have five years worth of videos in there in the archives, right? So just the latest videos. It's everything since we started. As I did you get through all that, well, now we made it really simple for you to get through it.
Bradley: That's been a long time coming. There's just so much damn content, so much video-based content and long mastermind webinars. It's been hard to, for people to find stuff and that's a problem we've been dealing with for a long time. And we Marco has been working on it in the background for since I think January of this year, maybe February, but it's been a long time. And now it's here. It's ready. So it's awesome. It's a big, big improvement. So, all right, everybody, thanks for being here. We'll see some of you tomorrow, the rest of you next week. Awesome. Bye, everyone. Bye, everyone.
Click on the video above to watch Episode 261 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
Adam: Alright, and we are live. Welcome everybody to Hump Day Hangouts Episode 261. I was just live in our Facebook group if you didn't catch that. So this is we're starting our fifth year and I keep doing this, I need to just do five, I can count to five, there we go. So starting off with Episode 261, as we roll towards 2020. This is really cool. If you missed out last week, that's fine. Just keep doing what you need to do show up here every week, ask us to questions. And we will keep answering or at least point you in the right direction. So first off, I want to say if you're new to this, that's awesome. Thanks for showing up. Thanks for watching it. You can come here every single week https://www.semanticmastery.com/HDquestions URL stays the same. And we update everything so that you can just come back here you can ask your questions. And even if you're not able to make it live, although we highly encourage that so we can get clarification or do a better job of answering your questions. We understand that some people have time conflicts or whatnot. You can always check out the replays on YouTube, ask your question ahead of time and then check that out by subscribing to our YouTube channel. So before we get too far into it, let's go around and say hello looks like we got everybody here. I'm going to mix it up and start down at the bottom. So Hernan how's it going, man?
Hernan: Good man I was having some issues joining Zoom so that's why I jumped in like a minute late but I'm happy to be here super happy to be here so as usual
Adam: cool cool. Marco How about yourself?
Marco: I'm good man. Birds keeping busy
Bradley: birds or BERT?
so yeah, but it's fun
Adam: good deal well Chris, how about you man?
Chris: doing excellent here today?
Adam: Gotcha where you were doing that in the world are you back home in Austria?
Chris: Yeah and it's snowing and I can't wait man I'm super excited like finally, it's getting cold here. Like everybody else always likes the heat and stuff I really enjoy renderers cool air helps to sink clear and stuff. So that's perfect.
Adam: Outstanding, looking forward to a little bit of that when I go traveling because otherwise, it's going to be like 65 or 70 for the next four months. So anyways, Bradley, how about you, man? How are you doing?
Bradley: Good, excited to be here? A lot going on. I know you're going to talk about some of it. But just as kind of an update, we've got a local kingpin update webinar coming up for anybody that's in that where I'm just going to kind of have a webinar and talk about some of the updates and Google Ads platform using it for lead generation and also answer questions for anybody that's a member of that program that's coming up on November 18, I believe Monday, November 18, at 3pm. Eastern, so you should be getting a notification about that if you're a member of local kingpin. And also I know the other one that we're going to talk about is the there are a Facebook posts in the free group that has where I'm going to be doing some training about you YouTube and display network ads so Google Ads but how to do it specifically for branding for lead generation as well as driving traffic, targeted relevant traffic into your SEO assets, right your entity assets that you build, if you've been building entity assets the way that we've been talking about, it's just a great way to fire it up and get that activity and relevancy from a trusted and authoritative source. Right. And so it's it kind of tickles all three of the activity, relevance, trust and authority signals that we've been talking about now for years for specifically Marco. So we're going to be doing I'm going to be doing some training on that.
Adam: no no that's good. I mean, you're the one that's going to be doing the training and I'm hoping my screens actually sharing. This is the post you guys want to get to go to the group I put the link in. But if you're not joining live, you can go into that sexy, sexy person that posted it there but yeah, look at who is that Oh, join the group of spiders don't believe a word and just follow the steps right here. It's pretty simple. If you're interested in this and you want to get it for a third of the price because the reading part of the reason to we want to make sure that there's enough interest that Bradley's going to put the time into this with the holidays coming up. We got Thanksgiving we got Christmas coming up. now's a good time to do this but we don't want to put the time in and people aren't interested so far though, day that it looks like people are pretty interested Bradley. So this is my favorite so far. Shout out to Brian. I think he made his phone gift. Yep, it looks like good interest. So if you want to get in early head over there and let us know.
Bradley: You got too many chats going on in your Facebook. I saw the bottom.
Adam: been busy busy. So real quick wanted to get back to these guys before we dive into some more stuff. One last one to a lot of people has already gotten access to the POFU Live 2019 recordings for the live event in Denver in October. But if you still want to you can get access. I'm going to post the link down there, but you can get that at 2019access.pofulive.com and head over there and you can get access to those. I'll put that link up there. And then a few more just to answer the questions and get this out of the way from people. We normally here. If you're here, you're in the right place, and we appreciate you being here. But the next thing people always asked us is, well, what should I do next? You should definitely start with the battle plan, right? If you want step by step processes for getting results with everything from new websites, age domains, YouTube channels, whatever it is, go grab the Battle Plan. I'm not going to read you the sales page, you can check it out and grab it yourself battleplan.semanticmastery.com. It's a definite no brainer, we pack some cool bonuses in there as well. So pick that up. And if you're ready to grow your digital marketing business, you've already got some clients, you want to join an experienced community not only for the network but also for the advanced training, then the mastermind is where we want you to be all right. To find out more about that at mastermind.semanticmastery.com And last but not least, if you are in done for your services have to go to MGYB.co. And if you're not into done for you services, ask yourself why you're not in the done free services now, just kidding. But we recommend it to everyone and it's born out of the stuff that we used and we created processes for because you do get to that point where you're realizing you if you want to grow, you can't be doing all of this stuff yourself. So syndication networks are RYS drive stacks, press releases, link building embeds, all sorts of good stuff is available over there. Whoo. All right. So with that stuff out of the way, we got any last-minute announcements you guys are we ready to roll?
Adam: Kidding. I did. I forgot one shame on me. I wanted to let everyone know ahead of time. We're getting started earlier this year. We are working up towards you know Black Friday. Everyone's got some cool sales going on. What doesn't matter what industry you're in? I'm sure there's gonna be a lot of cool tools available out there and we wanted to get a jump start off. This we are going to be offering some kick-ass training, some stuff that's never been released before, outside of the mastermind as well as some new stuff that's never been seen. And we're going to be giving that to you guys completely for free. You won't even have to opt-in, but we're going to kick it off with that, you know, this is part of coming off perfectly live and being, you know, seeing the power of learning, but understanding also that there are two more things that come with that you can learn. But if all you do is learn, it's really no good. You've got to then take some action, and then you're going to get the results you want. But we want to help you out by taking that first step, give you some good stuff that you can learn and then you can take it and start acting on it and get results. So stay tuned for some more on that.
Bradley: Sweet, so we're good. Let's do it. All right, let me grab the screen. First, let me get my windows all situated. All right, here we go. Only a few questions so far. So you guys better get the posting. Usually, it's usually pretty good though. We had a great hump day last week, guys for our five year anniversary. So appreciate that.
How Far Out Should You Schedule A Live Event Using OBS?
All right, uh, let's go into the first one I see was from Greg Pippin. He says, Hi, I plan to use OBS. to broadcast a pre-recorded video as a live event. How far out should a live event be scheduled to be most effective? Can it be just a couple of days rather than a week also is scheduling a live event for ranking purposes rather than just uploading a video is still as effective as it was a few years ago? He says I've watched your OBS usage video from three years ago. Thanks for that one is very clear and helpful. Yeah, it is still more effective to live stream.
It's very similar to the difference in Facebook, right? If you up to upload a video to Facebook, it still gets more engagement than a text-based post or even an image-based post it gets more exposure. But it was preferred specifically if you don't have an external link in it right but also if you do a live stream that tends to get even more exposure. And I think it's the exact same way with YouTube. If you upload a video, even if you live, I mean, you can remember you can, you can schedule a live event with YouTube and then upload the video as a live event like so pre-record, you can stream a pre-recorded video as a live event. So you can still do that without it actually having to be a real live like a live recording, like video recording as your as you're doing, if that makes sense. But it does, it gets more, it gets a better push. Think about this if you if you're subscribed to the Semantic Mastery channel, which by the way you should be and if you do not make sure you hit the subscribe button. You get a notification via Gmail when it's going live, right and so it's the same thing, you'll get some traffic that will come through to it. And remember engagement signals are one of the primary ranking factors for YouTube videos, both in YouTube as well as Google.
And so getting You know, if there's anybody subscribe to the channel, they're going to get notified, and maybe a few clicks will come through for people to actually engage with the video. Now, if it's for like a, you know, a lead generation video or something like that, where there's not really any real subscribers, then you probably won't get any engagement from that. But it still gets it still triggers something in the algorithm, right that it gets a little bit more push, it's treated, it's weighted heavier if that makes sense by both YouTube and Google. So yes, live streaming is still more powerful than just uploading. And I don't think that's going to change. That said, if, the sooner that you schedule a live event, the better and what I mean by that is the further out that you have it scheduled, the better, especially if you're using stuff like syndication networks, which once again, you should be because it gives the posts where that embed code is syndicated to or published to, it gives those posts more time to get crawled by Google. That makes sense. So you know, the Earlier, the better the sooner that you can schedule it, the further out from when you actually live stream at the better.
Also, one of the things that you can do is build links to the places where the embeds are. That's, that's a very, very powerful strategy to help give it even more power and help it to rank better when you do live streaming. Because putting links at the pages that it's embedded on is a great way to get additional like to push extra juice into it. And it's almost like building anticipation like SEO anticipation for that so that when it goes live, it will rank a lot better a lot faster. So I would recommend that you get it scheduled as soon as possible push it through syndication networks that you have connected to your channel, you can always buy an embed package from MGYB. And take that embed code that you get when you schedule the live stream and submit that and have it pushed out across an embed network. Also, you could do link building to your syndication network properties and also link building from MGYB to the embeds. If you buy an embed gig, you can order link building to the embeds. And that's a very, very powerful way. Now, remember, those are all specifically SEO signals.
So the last thing I would recommend is if you're really trying to rank it, remember, I talked about this all the time, and we're going to be covering this, in part in the Google Ads training that I was talking about doing. The beginning of this webinar is to set up some Google ads from YouTube ads specifically to that video, and you can schedule your ad campaign, right. So in other words, you can go in and actually set up an ad campaign to start pointing or buying views directly from Google, right through the Google Ads platform to your video when it goes live. So when it's actually published. And that's something that I would recommend that you do and by the way with YouTube now you can set up campaigns with either a daily budget or an overall campaign budget, which means you could take $20 and add create a campaign with just 20 bucks for ample, that will start the campaign start day and time will be at the day and time that you plan on streaming your video, right? And what happens is that video, you know, it'll, it'll the when the ad will start running. And it'll just run until those $20 is spent. And that way you don't have to go in and edit your, you know, edit the campaign or turn it off after a certain amount of time if that's something you want to do.
If you do that between the SEO tactics we just talked about, which is syndicating the embed code, doing an additional embed blast doing link building to the embeds. And then also buy some initial traffic so that when it does stream, it gets real live, valid engagement, right views from people from Google users, because you're buying views directly from Google. Those are all real views, not spam views. It's not spambots. It's not fake, you know, share groups and any of that shit. It's real people that you're buying from Google You should rank it's not I mean, it's a very, very powerful strategy. So that's what I would recommend you do anybody gonna wants to comment on that?
Marco: I mean, the last time we tried it was when we were doing what did we go after I forget, but it was somebody was doing a release of some software and press releases worked really well if you set those up. And, you know, you get them like tours when it's supposed to happen because it's newsworthy, right? What a press release is for, it's for something that's newsworthy. So if you announce that, that it's going to happen, that it's coming soon and that it's happening so so you have three press releases, and you silo them and you set them up the way that we teach PR stacking, then that's going to create a major push. By the time that the third one comes up, it's going to push everything forward. We had great success. When was the last time we did that? I don't see why it would be any different now. It could be even Better says they're working so much better.
Bradley: Yeah. And that's a really good point, Marco, I appreciate you mentioning that because I wasn't even thinking about that. Because, for example, if you order a press release through MGYB, which gets pushed out across the press advantage network, you can, if you take the URL of the live stream, you know, this the YouTube URL, and you put it on its own line in the press release, or if you order it from us, like if you have your own subscription, you can do it yourself or if you order it from us just put it in the instructions when you order. And we can add the video URL on its own mind which will become an embed on many of the places that it gets published on not all of them, but many of them. So that will become another embed that's in a press release. And you can schedule the press release to be published around that time. And like Marco said, you can even do a pre you know, not like an announcement type press release that announced that the video is going to go live at this time. You know, this day and time, then you can do one that actually publishes go Like publishes around the time that it actually goes live, which is very, very powerful. And then you can always do a follow up one afterward. And again, you can silo those together. And that's that actually kind of takes kills two birds with one stone, because you get backlinks. And you get embeds on a, you know, high domain authority type in, you know, authoritative type. I don't care about domain authority, but authoritative type media sites, you get a lot of embeds, because it goes across a pretty big publishing network or press wired network. And then you also get, you know, a lot of these press releases actually get real traffic. And I know that because if I look at analytics, I use a lot of press releases. And if I look at analytics, I see that I get a lot of referral traffic and referral traffic even from the press advantage website itself, which is really, really good. So that kind of kills me and you plus backlinks as well, because in some cases where it won't actually embed, it will still show the URL which will count as a backlink.
So again, very, very powerful strategy. So thank you for that. Marco But yeah that's that's a really good strategy guys you can still crush it with YouTube SEO if you do it properly I think engagement signals are super powerful for that though and you can anything you do with SEO you can kind of amplify that right multiply it by just buying some engagement signals like I said even $20 is enough to usually significantly move the needle.
How Do You Sell Your Domain To A Prospect?
Matt's up? He says, Hey guys, I have the following question. I only com domain that I purchased three years ago for marketing for a marketing agency project and then got postponed because I focused on other projects despite I would like to keep the name the website has little work done SEO wise and I've recently found a European agency with the same name and branding, but a.ie extension the company seems already quite established and was created after I got the.com domain. Considering all these I would like to contact them and offer my domain for sale any ideas or tips on how to approach them and propose an initial number. I know that to them per se is not that valuable. But given the situation, I may squeeze some money of this Thanks in advance. Yeah, you know, Matt, for the first money I ever made online was actually selling domains. And that's really what got me hooked. I was still learning SEO at the time, but I had saw some course that was, you know, WSO or I don't even think JVZ was around at that time. But it was a course that I bought about domain like being a domain owner, right. So learning how to squat domains and then contact people and sell them and the first one I sold was Austin Windows or Windows Austin or Houston windows or it was it was somewhere in Texas and one of the big cities and it was a basically a Windows for a company that sells windows and replacement windows and it was just an exact match domain. And all I did was I put a HTML page up on the domain that was just a for sale page.
So basically like a for sale sign with contact information, and I contacted replacement window companies, and that particular city, I just would go email them or use the contact form on their website and say, hey, I've got this domain that would work really well for and by the way, on the for sale page, the HTML page, I put screenshots of the Google Keyword Planner that showed the exact match keyword like Houston Windows, or Windows Houston or whatever, and showed how many searches per month it got. And so I said, You know, I kind of created like a little sales page for it, that was just an HTML page. And then I would contact the low of the companies in that city and say, Look, you could buy just buying this domain and redirecting it to your existing domain, you could capitalize on some of this traffic that showing and it was like, you know, I don't know if it's 400 and some searches per month in. So anyway, uh, you know, a few people would respond back and they said, Well, how do we know you really own it? And I would say, well give me you know, I'll put your company name on the sales page, and shoot you an email when it's ready and you can go back and take a look at it. And then they would go look, and it would have their name at the bottom left, say like, do you want this domain? Whatever the company name was question mark, and then they would reply back and say, Okay, and so I ended up selling some domains that way and I would sell I would buy them, you know, for 10 bucks registered for 10 bucks, and I turn around and sell them for anywhere between $150 to $250. And, you know, that wasn't much money, but it was pretty cool. And that's how I first started making money online and I only did it for a couple of months and then I got started really doing lead generation and SEO stuff. So with that said, that's what I would do is maybe contact them and you know, let them know that you have it, have the domain and that you want to offer it for sale. I don't know about off, you know, you can come up with your own number. I get a lot of emails from people that have domains that are similar to something that I've recently registered, and they offer to sell it to me and sometimes their numbers are like ridiculously high other times the reasonable but I never buy him anyways, but I guess it really depends on the how big you think the company is and all that I don't know how to value that. There's probably some sites out there that can give you some ballpark estimates as to what the value of a domain would be, especially if there's a brand out there that has some brand equity. But you know, I certainly think it's a strategy worth attempting Anyways, what do you guys think?
Marco: Yeah, that's totally going to depend on how badly this other company wants the domain, if they wanted at all right, because like you said, you get offered domains, you don't care. You don't really want it. So it's worth nothing to you. That this is like this is exactly that situation. How much is it worth to that company? Could be nothing, could be a couple of hundred dollars. It's not going to be thousands because there's nothing on that website. Right? He says, there's really nothing there. So what drives the value of a website is whether it has traffic, what that traffic does it on the website, right? Is it producing money? Now we're talking bigger numbers, but if it's just dot com with a company name. Tell a look, I got this.com it's your company name you want it? Yeah. Well, what's it worth to you? It's really that simple.
Bradley: Yeah. Yeah, that's what I would do. I mean, you could come you could throw a number out. But if it's ridiculously high, they're gonna, you know, or they think you're way, way off, then if the proper you'll probably lose it as a possibility. So you may be better off just asking them, what's it worth to them, and if it's something that's, you know, ridiculously low for, you just disregard it. Do you know what I mean? However, that said, one of my clients, he's a roofer. He bought his domain. It's a great domain, and he bought it, he paid $20,000 for it, because somebody else had it, and he wanted that name. So he bought it, and it's a very short succinct name for roofers. And he really, really wanted it so he paid 20 k for it. So some people will spend a lot of money on the domain. And that was like, shit that was 10 years ago, that he bought that domain for 20 grand believe Or not.
Is There An SEO Ranking Advantage To Host A Local Business Site On Amazon S3 Compared To A Regular Hosting Provider?
Okay, next one is Gord. What's up, Gordon says, Hey, guys hope that you're healthy and wealthy. I recently heard that there is an SEO ranking advantage to hosting a local business site on Amazon s3 instead of a domain on a regular hosting provider. Is there any truth to that? Or is there no real difference? And does Google have a similar platform like Amazon s3? Yes, Google Cloud? And if so, what is it called? And when hosting the site, they're providing the SEO ranking advantage over a regular hosting provider? Thank you. Very much, as usual, for your help is greatly appreciated. Okay. Yeah, we'll see. The problem is when you say regular hosting provider depends on you know, hosting providers are all across the spectrum of whether they're qualified or not. What I mean by that is if you go with some cheap budget, host like Hostgator for God's sakes, or, or what's the other one, GoDaddy, something like that. There's a, you know, they're a dime a dozen budget hosts out there. And if you host a site on a budget host, it's very likely that you're going to be placed in better neighborhoods so to speak. In other words, you'll be stuck on an IP with a bunch of shitty other websites out there that in there typically overcrowded in that, if anyone domain or handful of domains gets too much takes up too much bandwidth, it'll slow your site down. There's just there's a number of reasons why you should use a quality host. As far as a ranking advantage goes. Yeah, there there can be using like, like, that's part of the reason we use Amazon S3 buckets to host HTML pages for what we call the ID pages or the entity pages, right? Because you kind of siphon some authority from the Amazon domain. So it's very, very powerful. And Google has Google Cloud, I think it's called that has something similar. I've never set one up on there. But I think you can do something similar to that. But if you want to do like a WordPress site or CMS, essentially a content management system, you need to have database and all that and you can do that there's through what is it? I think it's Amazon elastic cloud. You can actually see posting that way. But I'm not sure I haven't done any testing on that. Maybe Marco can talk about that it probably would be better. But I don't know for sure. Marco, what do you think?
Bradley: This is Terry Kyle's cloudboss.pro, he did this. He created this as a solution for SEO hosting that actually uses all these type of cloud hosting platforms, very authoritative platforms as a way to create pbn networks using cloud hosting, as opposed to the typical budget, you know, SEO hosts and that kind of shit. So this uses Amazon S3 to Elastic Cloud. And then there's Amazon light sale. I'm not even sure what that is joint lemnos, vulture Digital Ocean Rackspace, those are all cloud hosting environment like you can set up hosting WordPress sites and such on there. So this is something you might want to check out to if you're going to be doing this for more than one it's rather inexpensive. You know, when I used to build PBNs, I actually had transferred a lot of my sites over to here. So I mean, I don't run PBNs anymore at all, but when I did I actually use Cloud boss pro for the last probably, maybe a year, year and a half that I was running PBNs was on this service here. So check it out. Terry Kyle. All right.
What is The Most Effective Way To Consistently Attract Business And Keep Local Clients Ranked In 3 Pack?
Matt says for local SEO, what do you see is the most effective way to consistently attract businesses that need SEO specialize? That's Matt, I would say specialize in his particular vertical and create all of your messaging and your marketing collateral. for that type of a business, that particular business vertical or industry, so that and then also you know, if you don't if I'm assuming I know Matt because you by you're quite active and and some of the groups that I know that you, you do a lot of SEO, you know, you probably have a lot of clients but if you specialize in a specific vertical, that's where I found the best traction with getting clients is to become an expert for specific business, vertical or industry. Because, again, you get you to get to know that industry very well. It's much easier to scale your business because you don't have to constantly come up with new, do new keyword research, new market research, new marketing, creatives and all that kind of stuff for each new industry. You get very, very good at being able to speak with business owners in a particular business type because you know them are there, how most of them are for that matter. But also you know that you know, their customer base, right so you understand their industry and the needs of their customers or clients. So it makes it much easier to be able to sell to them as an expert and a particular type of, you know, as a marketing expert for a particular type of business. So that would be number one also to make sure that you have case studies that you can share. And that's why I love lead generation sites because I can create lead generation assets in a particular vertical, and then use those to show so that I'm not showing competitors. And remember when you're like if you're pitching to somebody in one city, and you can show maybe clients that you've put in the same business vertical that you've gotten results for in another city where they're not really competitors, then that's okay to do as well. But what I liked about lead generation sites is I it doesn't I could create a lead generation site in the same city of a of a location that I was pitching services to to say look in your own city, I've already been able to get results for and generate leads for people that are looking for your products and your services in your city and That's part of the reason I like starting with the lead generation and then backing into a client, if that makes sense. But you can still use any number of existing clients that you have as well as a lead generation if you have any lead generation assets in that particular vertical and create case studies, right, and share that with them. Video emails work really, really good.
Something else which I talked about at POFU Live as part of my holistic marketing presentation was whoever you're marketing to your prospecting to hit them from multiple angles. So don't just contact them via email, right? You want to send emails, direct mail, remarketing, make sure that if they've engaged with any of your digital assets that now they're being remarketing to them, the Google Display Network, Facebook, YouTube, if you got you have to have 1000 people or more on a remarketing list in YouTube, but you can also set up we're going to be talking about this very specifically in the Google Ads training that I'm going to be doing if we get enough interest in it. That we talked about at the beginning of this webinar, it's in the free Facebook group that the post about it, but how to set up prospecting campaigns using branding ads on YouTube as well as the Google Display Network because you can get very specific targeting, and use what's called in-market audiences for people. And Matt, we talked about this in the mastermind just on the last webinar specifically, but how you can go in and select for YouTube in the display network in-market audiences for people that are looking for Business Services, advertising, and SEO, advertising and marketing services. And you can actually select that as an audience type. And then you can set geographic targeting, you can do what's called layering and all this other stuff to where you're constantly in your brand, right as a specialist for their industry. And you're you get in front of them so that your brand gets seen by them over and over and over again in multiple formats. And when they see that they're going to think well, this guy's and if I'm seeing him on websites, banner ads on websites, if I'm seeing them in search I'm seeing them in YouTube, Facebook, getting direct mail from them got emails from them, ringless voicemails are coming through, that's something else you can do like slide broadcast and these other kinds of like voicemail injection services, you're constantly hitting them. Imagine what they're thinking about when they, when they're thinking about marketing. They're going to think, well, man, if this guy's everywhere, this is what he could do for me, right? Or this, you know, this agency is everywhere. This is what they could do for me. So that's what I would recommend that you do hit people from multiple angles, it's I think it's much better and more effective that way than just trying to hit somebody from the same old method that everybody else is using, which is typically email, which is not it's not nearly as effective as it used to be in my opinion. Does anybody want to comment on that? I know Hernan's probably got something to say about that.
Hernan: Yeah. Yeah. And I totally agree with what you're saying. Bradley, I think at this point, the more touchpoints you have with a person from different angles, the better you can, you know, reach to them, and you create that half halo effect. We're discussing A little bit under the event, right? The halo effect that you create and you generate when you're everywhere. And we get that a lot, right? When we get a lot of Semantic Mastery, the fact that you know, people will jump in on a call with us, or let's engage with a, with an ad. And they'll start saying, Well, now I see you guys everywhere. And that's exactly what we're trying to achieve. So yeah, totally agree with you go above and beyond, you know, what you're doing right now and you will reap the rewards. And you will keep on learning and stuff, which is pretty cool, too.
Bradley: Yeah, because people will start to seek you out. That's the whole point, your agency, that's the whole point. word gets out, and then you start getting referrals. And those are the easiest to close is also like the easiest type of prospect to closes a referral because they've already remembered if somebody's seeking you out there, they've already made the decision that they want to work with you or your agency if that makes sense. So it's just a matter of coming to an agreement of terms, which is why As I said, I think, you know, Marco is correct. I mean, for example, with my own agency, I got referrals from all different types of businesses and that's primary contractors but different industries within the home service contracting field, right. So I you know, I've had to do a lot of that and that's fine. But if you get really good at one particular business vertical, then what happens is like people in that industry will start to seek you out specifically, even if not through referrals, but it's because you can make a name for yourself, for example, you can even advertise and market within industry publications for example, you can get ads put on like through placements, digital ads on industry publication websites, but you can also do print ads and things like that. And if you have a reputation in that particular industry, then people will gain will start to seek you out. And it's really, really good because it's much easier to sell your services and close a client when you have somebody that has sought you out. It changes the psychology 100%. So anyway, the next part of that was in the best ways to keep local clients ranked in the three-pack. Well, there's a number of things for that Matt, and I'm sure you're aware of that. Press releases, content marketing, GMB posts, traffic and getting real traffic to the GMB and engagement through that which you can also you know, you can get organically but you can also do that by purchasing traffic, which is what I've been talking about using Google Display Network and YouTube. Even search ads for that matter if you're using location extension.
You can get you to know by clicks from Google that way which will help to keep it ranked. There's you know, just so many different things that you can do for that. That to keep local clients ranked if you have real bonafide address citations still work for that. Using drive stacks obviously and I know you know that link embeds and link building the entity loop all of that stuff can help to keep a client ranked in the three-pack. Any other comments on that for move on?
How Many Tiers Are Set Up In A Multi-Tier Syndication Network Package?
Okay, Mike's up he says your multi-tier syndication network package how many tears are set up support responded to melt? responded to me multi-tier networks come with two tiers. The first tier is a branded network, the second tier f3 persona-based networks, but that was confusing. What does this mean for total tears? Yes, that's exactly what that means. As the sport response says, One branded network, three to set two-tier persona-based networks which is a total of four networks, four rings, right? So for syndication rings, the branded tier plus three persona based networks and that is correct. And you'll also get the best practices video that comes with it if that's what you want. You can also go to support.semanticmastery.com, click into our knowledge base and look up multi-tiered. Sending syndication networks, you can also find that same video where I talked about best practices for that on our YouTube channel. If you go to youtube.com/SemanticMastery, use the search channel function and type in multi-tiered syndication networks. And you'll find the videos where I talk about best practices for how to use that if you're doing it for blogs syndication, but essentially, very quickly, the best thing to do is if you're doing multi-tiered syndication networks for blog syndication, that you make sure that you have related content feeds RSS feeds, that are also acting as triggers at this for the second tier networks, right.
So because you want to mix content on the persona based networks, so that is not always Justin You're content being published your branded networks perfectly fine. That's what you want. You only want your content to be published on your branded network. But on the second tier networks, you want to have other related content feeds, publishing content to those in an automated fashion, so that you're kind of mixing your content up with others on those persona-based networks. And again, all of this is covered in the best practice video that you'll get whenever you order the network and it's delivered. You can also find it on our knowledge base at support dot Semantic Mastery calm as well as on our YouTube channel. So go check it out and it will make much more sense to you. I've even got some very nicely drawn snag it diagrams, where I explained exactly where to add additional triggers and all of that stuff. It's, it's very, I've done a lot of training on that and it's all available to you.
Is It Okay To Post Articles As It Is And Rework It Eventually Or Should You Publish Only Finalized Material?
Vitaliy says Hello, guys. I hope everyone is doing well. I look. I took a lot of action since the last Hangout. Thanks for the motivation. I'm getting a few articles delivered from my writer and they need a little bit of editing personal touch plus multimedia. Is it okay to post articles as-is and rework it eventually or publish only finalized material? Best regards, you guys are awesome. Well, it depends. I mean, it's, it's really better to get the content the way that you want it before publishing it. And for a couple of reasons. You could do it both ways, but for a couple of reasons. Number one, if you're using a branded syndication network, which you should be, then once you publish it, even if you go in and edit the post on the blog after it's been published, it's not going to edit where it's been syndicated to write. It gets syndicated one time and that's it unless you do something like republish old posts, which is a plugin you can use for WordPress, which will automatically republish it to the RSS feed, which means it will syndicate again, or you could even go in and like unpublished the post in your blog, and then republish it again. And that'll inject it back into the feed, there are a few things that you can do for that, but then you cannot end up technically with almost duplicate posts on your syndication network. So for that said, For that reason, excuse me, I would suggest that you wait until the content is ready to publish it. Um, you know, I've done both. So I'm, in fact, with my real estate business right now, I was doing some training for our mastermind members on a silo structure. And I published a bunch of posts, which were just titles and like it had you know, in the title was just added as the text within the post to I didn't have any content, it was just to show kind of a particular silo architecture that I use. And so, you know, there were several posts and saw, like with siloed posts or whatever, that didn't have any content, they were just titles, and they got published to my syndication network. And so I can't really go back and edit those unless I want to go back and manually do all that. Since then I've started actually filling out and completing some of those posts. And it takes a little bit of time for Google to come back and crawl it, it took a little bit over a week, but you know, it will come back and crawl it eventually. Or you can, you know, try to ping it through, you know, by sending backlinks to it or traffic to it or something like that to get it crawled. But it's much better, in my opinion, to just kind of get everything set up first before actually hitting the publish button. Does anybody want to comment on that?
Marco: Yeah, I totally agree. What do you want people to see? What do you want people to see on your website? You want them to see something that's halfway finished? Do you want to publish something to your to one that's halfway done, and then go through all the trouble of having to correct it? Or do you want to just go out once so it looks good for people so that it makes people want to click wherever they find your content makes people want to click on it? Come into your and get in your sales funnel, right. Get in the door. How do you want to do it? And I would totally say yeah, make it as good as possible.
I'm not sure I'm going to have time to look at that one. I'm just trying to read ahead, but we might have to answer that question next week if I get a chance to look at it.
Any Tips On How To Push Glassdoor Pages Down On SERPs?
But the next question was from Jonathan. He says when searching for my client's brand name to serve positions are taken by Glassdoor which reviews what it's like to work there. Unfortunately, there are a bunch of bad reviews of what it's like to work there from a few bad employees, any tips on pushing those Glassdoor pages down? Yeah, that's, you know, that's like standard or classic reputation management. Um, there's a number of things you can do publish press releases, where you're using the brand name in the press release title, right? So that you're optimizing the press release and the title for the brand that works really well especially again, you can order press releases through MGYB. And, and several, if you like, again, my real estate business that I recently started had had, if you do a brand, search for it, there There's like three or four press releases that are on page one for my brand, right. So again, it's something very, very powerful. You can do press releases optimized for your brand, make sure that that's in the title. drive stacks. The Google site from a drive stack almost always ranks on page one for a brand search if it's done right, and which means if you get it from us, or if you build it based upon our training, then you can end up getting ranking the drive stack or the G site, excuse me for the brand search. Make sure that all that you know obviously you have all your top-level social media profiles that are completely optimized, right, so completely filled out profiles completed as much as possible, send backlinks to them. Remember, those are types of social media profiles that you can just hammer with links, and we've got link building packages at MGYB which are perfect for that. Right because you can just throw the kitchen sink at them to get them to rank. If you have stuff like Yelp if it's for a local business, you know a business that has a physical location. It's got a GMB and things like that right? You'll have citations. yelp is one of the ones that typically rank so you could always push a shit ton of links at a Yelp page. Again, make sure it's fully optimized and filled out with images and all that other kind of stuff so that you can push Glassdoor off the front page. It's just, that's classic reputation management stuff. Anybody else wants to comment on that?
Marco: No, I was perfect. Okay.
We're not gonna be able to look at this. I'll take a look at this. Maybe we can comment on this next week. But we don't have enough time to actually scroll through all that right now. So Jordan says Woohoo, the POFU recordings are totally worth it. been listening through some great stuff in there. Thanks, Jordan. We appreciate that.
Bradley: Adam, you want to comment on that really quickly, because I don't know if you mentioned that at the beginning of the webinar or not.
Adam: No, I did. I put the link in there. People can still go grab them. Definitely want to do that. And it's, yeah, unrestricted. We got the full recordings in there along with some Kick-Ass bonuses so like Jordan said totally worth it. I suggest you grab it.
Bradley: Very cool, thank you
What Are Your Thoughts On The BERT Update?
okay, Will's up he says Hey guys, what are your thoughts about the BERT update and what things should we be focusing on for SEO the Semantic Mastery way?. Entities, right? What we've been teaching for two years is entity validating the entity and building that entity up creating the entity loop right all of that Marco go ahead and run with this because I know you feel very strongly about it.
Marco: Fuck Bert. No seriously. My charity webinars are coming up. I must. I'm gonna do a series of charity webinars. I'm going to be talking about BERT entities, Ai, all of these things that everybody does so much confusion. So many people trying to take advantage of people and just know people naturally fear all of these updates. OY, you know what, what do I do now? And it's all it's just a smokescreen guy. So it's Coming up here, I'll announce it a couple of weeks before I start that there'll be four webinars, just like last year, and I'm going to take you all the way through the things that everyone is is refusing to tell you are the things that people just they just don't know. Because they don't bother testing. They just go by what Google says, or by what their opinion is or what they think we actually test all of. It is tested, I'm not going to give you theory, I'm not going to give you what I think I'm gonna give you what I've tested, I'm gonna give you what I know. So there you go. And as far as what you can do for but don't do anything, because it's it doesn't really matter right now. Doesn't really matter, it will matter. And, you know, tune into the charity webinars, and I'm going to tell you how you can go ahead and start planning for now, they will tell you that you cannot optimize for BERT of a rank brain or for anything else. But damn, what have we been doing for the past four years? I must be doing something wrong. It's right
What Are Some Ways On How To Promote A Podcast Aside From A Press Advantage PR?
Austin Don says had a client do a podcast on the podcast network I did a PR about it through my press advantage subscription any other things I could use this podcast for it, Yeah, you know upload it to YouTube right? create a video out of it. You could even just you know do a screenshot of something and then uploaded as a video right with is just with just an image and add it to YouTube as well. You can also syndicate podcasts like upload to SoundCloud. SoundCloud is very very powerful for SEO stuff also. So you could create a SoundCloud account for that company, upload it to that and then use the embed code from that and do audio posts across your syndication network and that kind of stuff. There's a ton of stuff that you can do with to Multi-Purpose an audio file or a video right you can do the same thing with the videos rip the audio as long as it's not dependent like the audio would still make sense without the video portion of it right the visual part of it. You can do the same thing with video is rip the audio out of it and create podcasts out of it SoundCloud stuff You know and all of that so that that's that's, by the way that was something else I talked about a Pokemon live was a part of holistic marketing as podcasts are great way to generate brand awareness as well as generate a lot of traffic, which are great signals for SEO when you get real, you know, a lot of traffic coming in. And, you know, we've done a number of podcasts this year. I've been on a number of podcasts this year promoting Semantic Mastery, and it's we've seen significant effects from that. And then also some of my clients have suggested doing it. And they've, they've been able to start seeing the benefits of that as well. So I would suggest looking at other places that you can also podcast for your client if that makes sense. Like, get them interviewed for on other podcasts with relevant audiences. It's a great way to build brand awareness and to get more traffic and more clients and that kind of stuff. So anybody wants to comment on that?
Adam: Nope, I think that's you covered it. That's not just the low hanging fruit. Yeah, it started immediately with SoundCloud and YouTube. And yeah, they also use it for a bunch of social stuff.
Bradley: Yeah, and remember, you could, you could create clips out of it like you could extract certain sections of the podcast and cut them into. So edit them into different clips and create blog posts out of that. So like for example, as you could just take a, you know, a, I don't know what the podcast is about or anything but I'm saying you could take a specific section out of the podcast and then create a blog post out of it, have it transcribed, right. So just take send it to a transcription service. Very, very inexpensive, have them transcribe it. And you can go back through and edit it, or send it to a copy editor and have them edited to format it correctly and have breaks and pull, you know, block quotes out and that kind of stuff and create really nice blog posts out of it, which can also double as social media posts and GMB posts and so on and so forth. So there's just a ton of stuff that you can do to multipurpose audio and or video is great because you can turn it into so many other things that make sense.
Jordan fallers got something for $1 million. If anybody's interested in Craig, what's up to Greg?
Would The Main Keyword “Commerical Real Estate” Perfect For A Company That Helps Businesses Find Office And Retail Space?
Nathan says I just placed an order for an RYS stack and have a few questions about the order form regarding MAIN KEYWORD well we can try to answer this year but you can always contact support if you have any questions too. That's what it's for. support at MGYB dot CEO. He says four main keywords you want the top-level keyword for the homepage correct? Yes, your brand and your top-level keyword. Based on my company description below. I'm assuming mine would be commercial real estate. I have a commercial real estate company that helps businesses find office warehouse and retail space for lease in Austin, Texas. Yeah, I mean, I can't tell you what your top-level keyword is whatever your clients business or if it's your business, you have a commercial real estate company that helps businesses find office warehouse and retail space for lease. Whatever your customers are searching for to find. You, right? That's what you want is your top-level keyword plus the brand Association. That's very, very important for the drive stack. Marco, you want to comment on that?
Marco: Whatever keyword is the best to relate to the brand so that all of the money keywords will come up behind that one. When you start targeting that top-level category, it is your top market level keyword, you have to know what that is because it's your industry. So what's that I thought I'd love to have this key what she got to think of this, I looked at this keyword because it has all of these other keywords that can make me a boatload of money. That's how you have to look at it. You submit that plus any other keywords related to it or you give us the broad keyword and tell us to do the keyword research. And we'll go ahead and do it for you.
Can You Use Generic Keywords For The 50 Minimum Keywords Required When Ordering An RYS Drive Stack?
Nathan says also for so this is the same guy also for the 50 minimum keywords Do you want those to be generic meaning to not include the city modifier well they're industry-related keywords but not with the city modifier? That's correct. You want more of the top the more market-level keywords then having like long tails with because the location Association can be made with the built within the builder if you provide the location with where the city's at or the business serves, then that's going to be all accomplished within the build. We don't want those in the actual keywords Am I correct and telling him that Marco yeah What we want.
Marco: Now this is going back this is location-based what we want is the brand, location, top market level keyword, right. And then related keywords that they don't have to include the location because everything will be location-based within the drive stack. I will do that the folder will be the location that some of the files will be located, the keywords will some of the keywords will include location. But when we're initially doing the keyword research, what we want is everything that's related to real estate. Because we're, this is a mega relevant, I mean, call it my spam folder, whatever you want, it's mega relevance that we want inside that drive sense what's your brand, location, and then top market level keyword and then we'll include every keyword that's related to that top market level keyword along with, you know, the brand and location since that's part of what you're trying to rank for. So my are the two different things that that the only difference when we're doing this when we're building drives that are whether there is a location? Or if not, then it's just brand plus keyword relevance that we go after. If there's a location involved in its brand, location, and keyword. Yeah.
So Jordan says, Yeah, people say you don't know my industry. So these are prospects, my prospects say you don't know my industry. My answer is I know, Google, you'd rather have an SEO who knows Google and can learn your industry versus someone who knows your industry but doesn't know Google. That tends to alleviate that hurdle quickly. Yeah, yeah, that's a good reply. Jordan, thank you for that.
Nathan's got another question. On the home page, I target the keywords with sitting. So I guess on the homepage, I target the keywords with city name, commercial real estate, commercial property, commercial space, etc. Then I have a landing page that targets office space keywords, one that targets retail space keywords and one that targets warehouse space keywords. Yeah, look, I get that all that you can include all All of those keywords in specifically, you know, went for the stack, but for your primary, you know, the folder name and G site and everything should be optimized for one, not three keywords, right? Even if they're closely related, you should select the best keyword in my opinion for your top-level keyword for the brand Association. And then once you get the drive stack, remember you can always go in and this is what we talked about when you create silos if you have essentially different service categories on your site, right? So different landing pages targeting different keyword themes. They're all they may all very, very closely be related. But there are still separate keyword themes. And it sounds like you've got your site already segregated that way, right segmented that way, which is exactly how you'd want to do it within a drive stack, right? So you'd have your primary which is primarily your brand, plus your top-level market keyword. But then once its silo or excuse me, the drive stack is built, then you can go in and create interior folders and there's cloning. There are ways to do that where you can clone the existing folder, the primary folder, and then create siloed categories within the drive stack, then you mirror that on the G site, that's something that you have to do after you get the initial size.
So drive stack and G site built by us, right, if you order from MGYB, then you just go in and essentially you can make copies of the folders, and then go in and edit them to swap out the keywords so that you have very specific keyword themed folders and files that support that particular service on your site. Right, and then you go match that by creating another page on the G site and embed it just the way now soon. Marco was talking about this earlier this week. It's very soon we're going to be able to provide that as a service in MGYB, where we can go back in and customize and do theme mirroring for G sites and go and drive stats. But right now we can't do that. You have to, we can give you the initial drive stack and G site built around your brand and top-level Key word and all of the keywords for your market and then you can go in and create the silo structure within it. But soon we're going to be able to provide that in MGYB. Marco, you want to talk about that any more? We gotta go anyways,
Okay. He says I've tried contacting support, they told me to ask on Hump Day. Yeah, I guess if you were trying to get an understanding of and that makes sense it you know it. So that's, that's what this is for so that we can educate you more, as far as about, you know, the Best Types of keywords and everything. So hopefully this was helpful for you. Typically, if it's just a question as to like, I don't know what to enter here. If it's an SEO related question, which is kind of what you asked, because you didn't know how to segment your keywords correctly for that type of order then yes, this is the best form for that. So they were correct and telling you to ask here, so hopefully, that was helpful.
Yeah, I give me but support is specifically instructed not to answer SEO related questions. That because they're not trained in SEO, that's not their job. Their job is simply to take the order and build out the order according to what we've taught them to do. We mean, if you want to put it that way, the SEOs, we've instructed them on what to do so they don't really know what the concept is all they know is I build this and it works. We know why. And so you come here, and yeah, okay, so what should I do? But yes, guys, if you ever asked support an SEO related question, or you're going to get as go to the free group and in Facebook or go to Hump Day Hangout and ask your question there because I'm not allowed Marco will not allow me to answer SEO related questions.
Alright guys, thanks for being here. We will see everybody next week. Thanks, guys.
Click on the video above to watch Episode 260 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
Adam: Alright, we are live happy day. You know, I was gonna get all smart and be like, what episode is it? But I'm not. It's freaking Episode 260 that is five years of Hump Day Hangout. So I mean, I'm pumped, I put cake on the paged. I mean, it doesn't get much better than this. But I'm going to go around and say hi to everybody and see what they got to say first. So, on my screen over here is Bradley. So what's up, man? How you doing?
Bradley: I'm good, man. Happy to be here, Episode 260. That's quite a feat. I think we've had as far as I know, we've only had one scheduled Hump Day Hangout off in five years and it was scheduled to be off
Adam: so we've been traveling with like, I need Christmas off and yeah, right like fine, whatever.
Bradley: So we've had 260 consecutive weeks except for one scheduled week off I think that's pretty damn consistent. You know, not to toot our own horns, but I'm pretty proud of that. So and again, I've said, I said this in the Facebook group, but I, you know, I come, I've really come to look forward to these. It's a lot of fun. And so you know, this, this business has been good to us. And it's our, our way to give back. And just to kind of chat with our audience on a weekly basis. So once again, we appreciate you all being here. And those of you that are regulars that come some of you don't even comment or ask questions, you just come and watch. And that's perfectly cool. We're cool with that. Occasionally, somebody will pipe in and say, I've been following you guys for three years. And this is my first question. And I think that's kind of cool, too. But those of you that participate regularly, we appreciate you also.
Adam: Yeah, and I will say real quick today, you should definitely ask a question because maybe the good best questions are going to get some sort of a prize. I don't know. That's the rumor. So quite a bit and or comments. There we go. So yeah, we'll accept gifts as well. So best thing on the paged, keep it less than x rated. We'll be doing some good giveaway. So but anyway, back to the guys. Marco, how you doing, man? Are you pumped for Episode 260?
Marco: Man, I'm good. Yeah, I'm happy. I'm psyched. Like I can't believe that we actually put together five years worth of this that just answering people's questions, right? We decided we're going to give back we wanted to see how we could give back. And this was the way that we found to give back. And here we are, and it's become a kind of like an also a bully pulpit, right? Where people can come they can come and find the truth. Because we're never going to hide the truth. Now, we may not be able to go as deep as we want with you because there are people who pay us for the truth, right? But we will go as deep as we can without infringing on people who pay us but that's just the way that I've seen so much shit right now. So much crap, expert feeding you are loaded shit. And it's just funny. Just come here and ask and I'll be more than happy to let you know what's going on.
Adam: I got nothing to add to that. That's awesome. Yeah, just at a loss for words I quit. I'm not gonna go after Marco. So, Chris, I'll put you on the spot man. What do you get to say about Episode 260?
Chris: Oh man it's I still can't believe that running the show for that long over time. But yeah, like it's super exciting so good. One of my favorite shows all over the internet so happy to be here.
Adam: Outstanding! agreed and last but certainly not least, Hernan. How about you man?
Hernan: Hey, guys, Can you see me? Oh, look at that. Got to suit it up. All right, yeah, man, this is serious business to 260 this is serious business. What's up, everybody? Hey, super happy to be here in sunny Florida, as you can see, and I'm just really fun. I'm really grateful to be part of this community. really grateful to be part of this amazing team of people. And really grateful for having met some of you guys on POFU Live 2019 2018 that really, really, you know, signal that we're on the right path right here. So thank you guys for the support thank you guys for being you know the amazing community that you guys are used to, you know another to 60 episodes.
Bradley: Hey, why are you gonna go stand in front of your Lambo now?
Hernan: Oh no no no yeah well that's not me but that's a pretty badass car you could have lied and said it was because that's what this is started totally me to my garage.
Adam: Is that Tai Lopez Who is that? No, that's not that's right. There we go. Just kidding man. Hey guys, you know Hernan mentioned POFU Live I wanted to say real quick if you haven't heard about it yet then you've either been under a rock or you've been staying away from emails and Facebook but we've got POFU Live 2019 the recordings are ready, got inside access. We didn't hold back got access to the Q&A sessions we've been thrown in some bonuses in there. And for anyone who gets access put the link down below. We've also got a special offer for people who purchase that to get a great deal. a hell of a deal on POFU Live 2020 VIP tickets. Alright, so this last year we had Well, last year two weeks ago, I guess. We had a lot of fun. We went out and we got to meet up with people getting the VIP tickets. We had guest speakers there, and we went out and race go-karts. And I'm not gonna say who beat Bradley and Hernan and Chris but you know, I and Johnny did all right. We held our own. So well. That's what I got for you, buddy.
Bradley: But I got four Yeah, we did. What did we do? We did was it to heat races and in one light championship race. Yeah. And I got fourth place in every damn race. It was ridiculous. But it was funny because Jenny and I were battling that's Adam'ss wife and because we had to race three times and we were like, literally like passing each other like, it was back and forth, back and forth. She always ended up getting the best of me. Damn it, but it was a lot of fun.
Adam: It is and after that, you know we got to sit around we had some beers, we had some food and just hanging out and getting to talk shop as well as swapping go card stories but we really do encourage people to come to that we try to make the prices reflect that we want you to be there you know just cover the costs so that we can get people in there and you build you know a little bit of camaraderie get to know people so you know, you don't show up and start off on, you know, cold introduction, you show up the next day ready to go, you already met people, you already had some fun. So highly encouraged people to grab that VIP ticket if they're also grabbing the recording. So it's kind of a no brainer.
So yeah, that's it. I'm gonna run through things real quick for anyone who's joining us and hasn't been here before. Thanks for joining us. This isn't normally the way things go. Although we do have a good introduction. We go over some notes but you're in the right place. If you want to get your digital marketing questions, your SEO questions answered. You always come to semanticmastery.com/hdquestions, of course being live habits has its privileges but also if you know you got a question you can put it on the paged. Whatever you got a client called your work, you just can't make it you can always check out the replay on our YouTube channel, hit subscribe to the YouTube channel and stay up to date with things that way. And then following that the next question we generally get from people is like, well, what's the first step? What should I do? Where should I go head over to battleplan.semanticmastery.com pick up the battle plan and that is going to be the best place for you to get started. Beyond that, if you have clients if you're wanting to grow your agency if you want to have peers that are doing the same thing, head over to mastermind.semanticmastery.com and join us there. And last but certainly not least, if you want to use done for you services as we do, head over to mgyb.co or we've got RYS drive stack, syndication networks, press releases, link building embeds, all that sort of good stuff. And speaking of embeds and link packages, I just saw Daddea. Leaving a note on here so lots of respect and love to the entire Semantic Mastery team. You guys are rock stars. Daddea, you're a freakin rock star guy came over traveled, you know, I gotta mess this up. I'm going to call it 15,000 miles to Denver to show up and be part of POFU Live and hang out. That was just amazing.
Bradley: I agree. And he's a rock star for sure with us been with Daddea has been with me for God. Six years at least I think so. And now he's the infamous daddy. So and I mentioned that in the and then the video from yesterday, but it was awesome to see him again. He's come two years in a row now and I expect we'll see him every year thereafter as well.
Adam: Definitely, well, real quick one to say again, if you guys want to grab the POFU Live 2019 recording, I put the link on the page please go do that. Now. As soon as Hump Day hangouts are over. The price is going up we wanted to offer people today was the original day was supposed to launch so we wanted to let people know a little bit ahead of time. Save some bucks and grab that. So if you do want to get those I highly highly recommend it. Grab that and save yourself some money so besides those guys, is there anything else we need to cover before we dive into questions and start may be giving away some goodies.
Bradley: I got one thing I just want to mention one of our POFU Live attendees so who attended our live event is Brian Kato and he published a fantastic article on link Asst. I'm going to grab the link and drop it into the comments here when I grabbed the screen in a moment, guys, but he published a great article about how he was able to rank a local site using basically entity SEO, which is something that we Marco has been preaching for, you know, years now. And the big there's, you know, there's we've had a ton of questions about the Burke update that just occurred and people were talking about, well, now we can't optimize for keywords like we used to, and blah, blah, blah.
Guys, it's all about entities. That's the Semantic Web. And that's what we've been teaching for years now. And, and now it's funny because the rest of the internet is starting to catch up. And we're not, you know, I'm not saying that because, you know, we're trying to be arrogant or anything like that. But our name is Semantic Mastery. Think about that, right? We named our company that way back in 2013 because we knew that it was going that in this direction. So we've been trying to teach that for years now is about entities, it's all about the entity. And if you connect entities correctly, and you expand your footprint properly online, you can get results. And that's and now the algorithm is actually catching up to that. And that's what we're seeing and that's what the bird update is in part about. And so I just want to give a shout out to Brian and Brian, I'm going to drop the link to your article because it was a great article, and he was one of the few attendees you know our live event attendees and we really appreciate him putting
You know, putting the work in and doing what he's learned from here as well as maybe other places, but getting results and then sharing those kinds of results in an article like that it's really good to hear. So, Marco, do you want to comment on that for a grab the screen?
Marco: Yeah. Fuck Bart. Nuff said.
Adam: I see if from Wayne in the near future
Bradley: Anybody else? Or should I just go ahead and get started? Alright, let's do it. You guys should be seeing my whole screen if somebody can confirm good yo. Alright, so this is the article from Brian. So again, Brian shouts out. I'm going to copy this URL and paste it in a chat box for you guys to go view visit. Read it, bookmark it, comment on it. Give Brian a shout out in our group. Excuse me, let me go to the right tab. Here we go. So this is Brian Kato's article. Go check it out. Oops, I spelled that wrong. Sorry, Brian. I didn't mean to butcher your name. Okay, very cool. So go check it out. Alright, with that said, let's get right into questions.
Is It Okay To Have Duplicate Content For Money Site And Google GMB Site For A Local Service Company?
Okay, Mike's up first, he says hi, beautiful people. Thanks for the answers when building a website for a local service company. Can I have duplicate content on both the money site and the Google GMB site? What about using the same photos and videos? Can you please share some tips about the relationship between the money site and Google site? Thanks, I don't do anything different. Like honestly, all I do is copy content directly from my money site or, you know, the money site to the GMB. Just so that I mean, I haven't had any issues with it. Usually, it depends on how the money site is set up. You know, sometimes the homepage is don't really have much content. It depends on the type of site. But what I'll do is I'll grab, for example, let's say it's a site that's got service. You know, we're talking about GMB. So it's likely going to be local. Let's say it has service categories. Well, what we'll do is I'll go in and grab the main top-level silo pages, right? So the service pages that were the service landing page essentially and just grab a section of content off of each and then create sections within the GMB website. So it's almost like you can't add H tags and stuff that you can bold things. So I'll just flesh out the content which is just copied and paste from content from the money site, but add you know, bolted sections. So with you know, keyword-optimized heading sections for each one of those, even though again, you can't specify H tags, but you can bold them, so that it's very clear you know, the delineation between the different sections on the site. And then also remember, you can link back you can create textual and contextual links within the GMB website. Back to those corresponding
on the money site, which is what I recommend that you do. So that's what I do. And I don't usually develop any new content, there might be a little bit of some, you know, new content at the very top or at the very bottom where the call to action might be slightly different. But other than that, it's just primarily copied and pasted. Anybody else has any differing opinion on that?
Marco: No, not not a different opinion, just to expand a little bit on it, because the question is, is it really simple. Can I have duplicate content on both the money side and Google GMB site? No, you can't. Because there's no such thing as a duplicate content. There's only original content and copy zero. If there were a problem with the content being copied over and over again, then, you know, our Syndication Academy would be useless. Press Releases would be useless and most of what we do would be useless. They do say it doesn't work, though, right? They do say our stuff doesn't work even though people are making tons of money with it. However, no such thing so yes, by all means. You can take your content from your website as a matter of fact. Sri pads tool, the GMB Auto poster does a really good job of taking your RSS feed and pushing it into your GMB and then taking an RSS out of your GMB and republishing the content is just reusing your content as long as you have proper attribution, which simply means giving credit to the author, or if you can canonicalization your content so that it points to the original copy of the document. That's what you're supposed to do anyway. If you're writing any type of literary work, any type of paper, any type of thesis, if you're writing a book, and you're taking excerpts from other books, other people's ideas, comments, just whatever you're supposed to give those people credit where credit is due, which I'm always talking about giving people credit. There's nothing wrong with giving people credit if you do it properly. There is no such thing as a duplicate content.
Now if you want to talk about plagiarism and all the sudden stuff. That's a whole different story. Yes, you can get in trouble for plagiarizing things and a whole lot of other things. But at this basic level where you're just reproducing your own content, there's absolutely no problem. With photos, I do have a problem, because we've seen time and again, that new photos, different photos, photos with lots of data, especially local data work really well. And if you're using the same photos over and over again, well, they're already in the database. And when the algorithm feeds off of data, and if you're giving it the same data, if there's absolutely no difference, we've seen that it makes an absolute difference. As far as Google My Business is concerned, the more that you can make it unique, the better that your posts are going to perform. There are also things that you can do with the post that will make them perform better.
Now, as far as tips between the money site and your Google site. Your Google site is tier one. It's one your tier one property and it'll become one of the strongest tier one properties as you start working it in that I don't know if you have local GMB Pro, but you should be working at the local GMB pro method. Once you develop those methods out, it can become one of your strongest tier one properties. And they can drive a lot of traffic, it can produce a lot of calls, visits to the website, and a whole lot of data other activity relevance trust and authority, which is what Google is looking for. Forget every other acronym that Google is going to throw at you. Forget what other people are saying. If you want to really focus on what it is that you need to do activity, relevance, trust, and authority, feed the bot lots of data, feed the bought lots of new data, all it has to be or everything has to be about your entity and in relationship to your entity and you're going to be rewarded. So great question. Good Mike enterprise maybe?
What GMB Setting Do You Recommend A Business That Has Reps In Multiple Countries?
Next question or comment first is Hi, Bradley. Marco. Semantic Mastery congrats on your five years Hump Day Hangouts. Thank you. We appreciate that. Then his question is, what do you recommend on Google My Business setting up for a business that has reps in other countries, for example, one in the US other in Canada and Indonesia. We set up a separate GMB account based on the country. So there will be three GMB accounts or is one GMB sufficient. This visitor as well, I mean, if you have like an office location or call center location or whatever, and each of those three countries, I would set up a separate GMB for each, right? I'm assuming as long as you don't have overlap, or the same data NAP data while your physical address would obviously be different. The name might be the same, which is okay. But you should have and in fact, you could even put a modifier in the name right? So it could be, for example, you know your company names us or USA or America or something like that your company names Canada if you wanted to put that sort of a modifier and you could do that. But if even if it just has the exact same name, that's perfectly okay, as long as your physical address is set unique for each location, a phone number should be unique as well, which I'm assuming it would be because they're going to be a different type of country codes, right? So different types of phone numbers and then preferably, you also have a different landing paged like it could be a different domain altogether, or could be on the same domain but a separate, you know, location paged for the website URL for each one of the GMBs. Other than that there's no reason why you can't and I would recommend that you would actually have a set up a separate GMB for each location provided that your NAP data is unique for each location except for perhaps the name itself. So any other comment?
Bradley: except that it's another entity asset.
Marco: It could be, but it can also be produced through the knowledge panel, right, triggering a knowledge panel.
What Is The Best Google Property To Hit With Links First?
Thank you. All right, so this question is going to be for Marco. And then the next one, which is funny, both from Mike crest, who was also at our live event, he says, What is the best Google properties to hit with links? First, I would say all of the above, right, all of them. But is it best to build out folders with keywords and hit folders with links or G site inner pages? So what he's asking about is, within a drive stack, is it better to build out folders with files that are optimized for keywords and then hit the folders and all the files contained within those folders with links or Google Site inner pages? Well, you should be building both really right. So you should have inner site Google Site inner pages that are mirrored after the silo structure that you build within the folders, and those would be embedded in the Google Site inner pages, right and so you can hit either one or both or all of the above and it's going to all flow through the same entities anyways if they're all set up correctly, he says I asked this for after you already have all pages set up and have had some links built to the main stack but Marco, you're the expert on this what would say you know,
Marco: Yeah, everything, I mean, folders with keywords. But if you hit a folder with keywords, that folder should also be built out with all of the other files that are that are relevant that it should have a mind map that are targeted to that keyword, and it should have the spreadsheet and it should have the Google Docs and it should have everything so that you can get the most part you cannot have it did. I don't ever look at a folder and a file as separate the folders and files and everything into it. Everything goes together and everything's tied together, especially when you're going after a keyword set with that folder and those files because then it's going to be relevant to the link building that you're doing to that is going to be your whatever keyword research you did for the top market level keyword. And that's how Daddea is going to do your link building into that which is going to be linked to you to your G site inner paged or embedded in your G side inner paged which is going to be connected to your website right your money sites inner paged that's built the same way in siloed the same way that's how you have to look at it I don't look at which should I hit for the folder and files get built out to get all gets connected and it gets hit. That's how it happens.
Bradley: Very good. The next is really common from like, well it's a question but he says also question another question. Is Marco a real person or just CGI like Max Headroom if you guys remember that. He says I have never actually I've never met anyone that actually met him. So I suspect maybe he is AI.
Hernan: We didn't match. We didn't match. I met with him earlier in the day when he was back in Argentina. In fact, he was the first one to reach out to me. And he told me Hey, dude, you need to meet this guy, Bradley. And that's, you know, the rest is history. And then we met him in Panama. So I can attest that the guy is a real entity. I'm not sure if he's a human being but you know, really looks like what you got.
Marco: You guys been a hologram. You didn't actually meet me. I wasn't there. There is no spoon, there is no Marco.
Bradley: That's right. That's right. If that's a that's great there is no spoon just like there are no hats, right? No white or black hats. All right. Gordon's up next. He says, By the way, Mike, thanks for that. That was funny.
Will A 301 Redirected Aged Domain Bypass Google's New Domain Sandbox And Pass On An SEO Juice?
Gordon, who comes here and asks questions almost every single week, which is awesome. He says hi guys. Thank you very much as usual for Hump Day help. Just a quick question. I know that you are not a fan of using aged domains for SEO purposes for several reasons like you want to control branding, finding a niche related aged domain with a clean, niche related backlink profile is very rare, etc. But if I wanted to use one and I had a three one redirected to a new domain for a local business site, will that bypassed Google's new domain sandbox and make them treat the new domain as if it had been around for a while as well as past the SEO juice from the aged domain? I don't know because I haven't. Marco may be able to answer this or somebody else. I don't know. Because I don't I don't think that has any effect on the kind of new domain sandbox issue that can occur. It will still pass the juice, there's no question but if it's a newly registered domain, in my opinion, and again, this is just an opinion because I don't do this kind of stuff anymore. Years ago I used to, but I don't do it anymore because we use our methods which don't require that. The SEO juice will pass, there's no question about that. But if it's a newly registered domain, I don't know that pointing or redirecting an aged domain to it would eliminate the potential sandbox of a new domain. So I don't know the answer to that. Does anybody else know I think that makes sense where you should separately? I don't have the answer.
Bradley: Adam I just pinged you in slack.
Adam: Cool site while we're going to take a little break and we got some we like we said we got some goodies to give out. You know, Hernan was looking through the questions and he wants to… Sorry, are not gonna give away Yeah.
Hernan: What am I get? What am I giving away? Oh, I've got a plan. Ok. Cool. So prepared, visit in consultation with her. Free a free phone number. Unlimited consultation calls. Um, let's see. So we have one from James right here.
What Is All Involved With Getting Your Clients Into Google Guaranteed 3 Pack Spots?
Jay, and he was saying something like longtime listener first-time question on fo. Mosley, he was the question because of that statement, longtime listener? What is all involved with getting your clients into Google guaranteed? three packs pots? Well, you know, I don't think there's anything guaranteed 3 packs spot. But I think that the fact that he's been listening for a long time, you know, he deserved better plans. What do you guys think? Yeah, okay, I can answer the question. But James, what is the prize for James before we answer that,
Adam: the battle plan along with the normal order bump, so he's going to get the local video ads training as well as monetization methods.
Bradley: So James, does he need to reach out to support?
Adam: a note for all of these if we announce you as a winner, I'm going to direct message you. So you will get a little message here if you're on the paged for Hump Day Hangouts. And I'll tell you what to put in the subject line. So we know it's really you. Gotcha.
Bradley: So as far as the Google guarantee, it's not necessarily three packings, right? The Google guarantee is usually the carousel ads at least I haven't seen it in a three-pack. I've seen it only as carousel ads above the three-pack. And the Google guarantee program requires the business. It's typically service area type businesses, like contractors, for example, to go through is a process which Google kind of vets them, they have to, like apply to it. And they have to provide a bunch of documentation. There's, it's, it's a process and then what happens is you pay for leads. As far as I understand it, I've never actually set it up for any of my clients, because any of my clients that have asked about it, I've said, go to this link, because you're going to have to do all of the work to get it set up. It's not something that I want to get involved in because it's going to be them after to provide corporate documents and you know, all that kind of stuff. So I don't get involved in that. But as far as I know, I've had some of my clients look into it. None of them have actually taken them up me up or have actually followed through with completing it, because of you know, it can be expensive. And I mean, it may, it may work really, really well. But none of my clients have actually gone through it. But as far as I understand it, the way to get into the Google Guarantee is the company should apply. So just go do a Google search, Google guarantee program, how-to, you know how to how to get accepted, or how to apply something like that. And I guarantee I can guarantee that you will find plenty of help files directly from Google on what it takes to get it. Okay. Anybody else?
Adam: Outstanding! I was gonna announce one more since it looks like we lost Chris. I'm going to pick a winner for Chris. So Mike, Mike PR. I can't recall if we know who that is. Exactly. But hey, for being the first person posting on this week's Hump Day hangout being first has its benefits. So I'll message you want to give you hook you up with free access to the 2019 POFU Live recordings. So that feels good. Awesome. So yeah, I'll ping you. And we'll do that. So let's keep rolling in the meantime, and maybe we'll see if we got some more stuff to give away.
What Resources Can You Recommend To Keep Yourself Motivated?
Very well. Next one is vitally, I think, sorry if I pronounced that wrong hope every one of you is doing well. My life goes in circles, I need money. So I pick up a few projects, optimize and enjoy the benefits and stop working. I just chill, enjoy life, spend all the time with family, then some shit hits the fan, usually keyword drop because of competition. And it is all over. I want to have consistency. Can you recommend good literature or a method that will change my mindset and keep me motivated even during good times? Thanks, guys. You are awesome. Yeah, there are several that I would recommend. First and foremost, one of my favorites. A classic is I think it's Jeff Olson. It's called the Slight Edge. It's a fantastic book. It's a short read. It's an easy read. I'm sure you can get it on audiobook as well. It's called The Slight Edge. And another one is by Darren Hardy. It's similar in its content, but it's a little bit it's not as quiet as an easy read. But it's a book by Darren Hardy called The Compound Effect. Those are two that I find that I really, really enjoyed because it teaches you about just building good habits, right? One of the things about the Slight Edge is, you either build your habits or your habits build you, right? So does that make sense? We are always we're habitual creatures like humans. We are always developing. So I'm sorry, you either develop your habits or your habits develop You were always doing things habitually, right, we develop routines. And we either do it consciously and build productive routines or we do it unconsciously, which often leads to unproductive routines or bad habits that can cause us to you know, cause problems in our lives and in various forms, not just in business or you know, making money or whatever the case may
And I put a lot of effort and time into developing prospecting campaigns. And I would go out and do that. And I would get leads that would come in. And then I would process I would stop prospecting while I processed those leads, right. So as I worked those leads and did follow up and nurture those leads through phone calls, follow up emails, video emails, which has always been my preferred method. I would work those leads until I got clients whether it was one or two or three or however many clients I got from that one set of prospecting, you know that, that that effort of prospecting that I put into prospecting, but I would always stop. And so it was always peaks and valleys, right, I would go through periods of time where I would have leads, I would work the leads, but then I would get the clients and then I would start working on developing the campaigns for the clients right, getting them results. So I didn't have any other leads coming in. And then I once I got the client set up into a point where they were generating good results, then I would go back to process acting again.
And so I think a lot of you guys could probably relate to that. And what I would recommend that you do is develop consistency to your business. So that you are always you always have a pipeline full of leads, even if it's not a lot of leads. The idea is if you always have leads coming in, it gives you first of all security, right? Second of all, it allows you to start cherry-picking the clients that you want to work with when you go through peaks and valleys, like what I just talked about, I know I get it, I would, you know, get several leads that would come in and eventually I'd get to like close some of them into clients and but because I only had a handful to select from, I would usually try to close everybody and over the years I've learned to not just take business on for revenue sake. I've learned to trust my gut and if somebody is going to if somebody is kind of a pain in the ass and I feel some sort of resistance and communication with them during the prospecting and closing process, then I know it's probably not going to work out as long term client. So I've learned to just let those types of clients or prospects go now. But during over during the years and in growing my agency and everything else that's, I would, I would, you know, I would take anybody and oftentimes it would bite me in the ass it would cause a lot more stress than it was worth. So those are just two recommendations to easy once again, the slight edge I think it's Jeff Olson it's a fantastic book, I really I read that probably I used to read it once a year. I probably read it about once every two years now or listen to it on audio. Another one, like I said, the compound effect by Darren Hardy, both really good books to help you to start developing processes and habits right developing habits just taking small incremental steps towards a particular goal. Every single day compounded daily, you'll yield massive results. It's much better than this whole start and stops the process. Because everything creates momentum, right? Like everything has inertia that's what I mean. So if you're going standard, starting from a standstill. It's harder to get up and running. And then when you stop, then it's always harder to get up and running again than it is to just maintain. And that's, that's my advice. Does anybody want to comment on that? That's a great question. By the way.
Bradley: Yes. Agreed. Anybody else?
Adam: Yeah, just say this is a big topic. And I think you guys, you know, hit the nail on the head Bradley, I think about the pipeline stuff really, really does it, the only thing I would add is like focus on your goals. If you want something to change, then you already know you've got it, you've got to change something. So you know, getting there is it becomes what you have to do. And if you like that up-down life as some people enjoy it, some people don't like being steady, you know, and realizing that makes the laziness work for you. You know, it doesn't have to be laziness. But you know, that could be a great trait to have where you and you invent and you create and put these systems and processes in place. So that when you feel like pumping the brakes, you can but you build that momentum and you have a system that keeps working for you. So yeah,
Bradley: I was a great question, guys. I know I'm not giving anything away because I'm busy, but that's a good one. So all right, I'm gonna keep it
How Do You Deal With A Prospect Who Thinks That Following Free Online SEO Checker's Audit Will Get Him Massive Traffic?
The next one is from Muhammad Muhammad's first as a comment. He says, Hey guys, I hope you're enjoying your anniversary, the SM crew has gotten me through Mini. or excuse me through more than my fair share of scraps between Hump Day Hangouts and MGYB. I have unmatched power on my side. I know it's just a matter of time before seeing you guys at the next tofu live event. Thank you, Muhammad, we certainly appreciate you and you know that buddy, so we appreciate you coming and asking questions. So his question is a client of mine just found one of those SEO checkers online that do basic products of basic audits of sites. Yeah, doesn't that suck? It says suddenly he thinks it's just a matter of following that checker. And he gets massive traffic. I explained to him that those are very basic and only cover a few things, but it seems to fall on deaf ears. I don't feel right having the agenda dictated like that. The obvious solution is POFU, right? But I'm not there yet. Should I just deal with it? Until I can drop him?
Yeah, I mean sometimes you just have to, you know, be a little bit more assertive when it comes to. He's paying you for your expertise. It's just like going to a doctor and a doctor gives you his diagnosis, right? prognosis, whatever you want to call it. And you turn around and tell the doctor and argue with the doctors to know why that's not correct. And why your opinion of what's wrong is the correct is that the right version, right? That doesn't make any sense or, or and again, use uses an example like that. You don't take your car to an auto mechanic and tell him there's a problem and the auto mechanic tells you what the problem is, and then you argue with the auto mechanic and tell him why he's wrong. Like I know, do this instead because I know like, so. It's the same thing, right? You don't go to McDonald's and tell somebody how to flip a hamburger. You know, put it in those kinds of terms. That's how I've had to do in the past. I've had clients.
And if you do so and you speak with an air of confidence, right? I didn't say arrogance, I said confidence, then you ought to be able to check that sort of thing very quickly. But again, you have to speak confidently about that. You have to believe in your own abilities, which I know you, you're getting there, Mohammed, you've come a long way. But make sure that you, you know, you, you air that you, convey that excuse me to that client very clearly. Because otherwise, and it looked and I know, sometimes it sucks man to have to potentially lose a client that you need because you needed the rent, you need the revenue, but when one door closes, another door opens. And that's the way I look at it, right? Otherwise, you're going to have this stress hanging over your head and you're going to have dreaded every time you catch, get an email or a phone call from this client of yours. Because you know, it's likely going to be him telling you how to do your job again. And honestly, money isn't everything. I know it's important, but I can tell you right now. That type of stress isn't worth any amount of money in my opinion. Any other comments on that before I move on?
Marco: Yeah, Muhammad, if this guy needed a dentist or a doctor, or any other type of if he was in legal problems, would he go and read a fucking book on how to do it and then go and try to do it himself what he what he going represent and represent himself in court or try to extract the truth or fill it or remove a kidney or what of his kid was in trouble? God forbid and the kidney operation would he go read a book? Or would he go find a professional? Well, that's what he did. He went and found you. And now he wants to read a book on on on how it's done. It's fine if he wants it to be informational something that he can digest. But that by no means is an indicator of what you should do you already know what to do. You have proven what it is that you can do it no tell him Look, you're more than welcome to try this. Set it aside. Try this for 90 days. See how it works for you. Get back to me and raise your prices you put that way.
Adam: Nice real quick. I think Marco, you picked your favorite question of today right in that person's going to get the POFU Live recordings as well. So do you want to tell everyone who that was? That's my lazy guy trying to get out of the rut question. Yeah, good one. Let me look I missed the name. Was it the fatality? I think yes. Okay, cool. So yeah, just sent you a messaged. So yeah, respond to that. And we will get you hooked up. And as Marco said, I think there are some good videos there that you should definitely watch.
Very cool. I think that was a good choice. All right.
Do You Have Plans In Having An OnSite SEO Service For MGYB, Silos, Title Tags, Etc.?
Muhammad also says is there also this is a long shot, but do you ever plan on to have something like an onsite SEO service for MGIYB silos, title tags, etc. Um, maybe I don't. I know we've got a lot of stuff that on the books for potential products and services inside MGYB but, you know, we're working through some major things first. So that might be something that we do, but remember the keyword research the in-depth keyword research that we do, really, is that right? Because it creates silos and key themes, categories, all of that kind of stuff. So, um, as far as like on-site audits and that kind of stuff, I don't know, that might be something down the road, but we've got some other pretty major overhauls that we're attempting to do. They're currently in development now. So it's going to continue to get better we promise you that. Okay.
Are There Any Updates For The 3-Year-Old Local Kingpin Course That We Need To Consider?
Next is Jonathan. He says hello all. For me, Semantic Mastery ranks up there with oxygen. That's awesome. So don't ever go anywhere in this journey. I'm looking to purchase Local Kingpin which happens to be about two or maybe three years old now. I'm sure the course materials just irrelevant today. But is there anything new to take into account. May the universe shower you with more than you could ever need or one? Yeah, okay. So Jonathan, yes, the method still works the same in that for search ads and that's what the Local Kingpin is all about, listen, the dashboard has changed the Google Ads platform, the dashboard has changed significantly. But the concept is still the same. As far as I still set up all of my search ad campaigns the exact same way that I taught and Local Kingpin, there are some slight differences. And maybe all I need to do is do a couple of videos or even a webinar that we could add to the very beginning of the training to show what the differences are. And because there's a lot has changed in Google ads that again, the concept of methods of the alpha-beta campaign structure and setting up what I call, you know, the beta campaign is keyword discovery campaign. And then you have the alpha campaign, which is your top-level or called what I call the bullseye keywords that you create alpha campaign groups around and you get really high-quality scores, lower cost per clicks, and you almost it's just it works really, really well. So exact the same way that I do search ads now. The difference is now that there are a lot of automated bidding strategies that you can use. Once you have some data in the account, you can start to apply some of Google's recommendations for automated bidding strategies. And then you can get some really good results with that at the time that I recorded out of the Local Kingpin training. I never recommended I always recommended doing manual bidding strategies. In other words, you control it all the bidding, all the ad rotations, that kind of stuff, because the AI the artificial intelligence at that time wasn't very good. And every time I had ever tried to use any of Google's automated programs back then I would lose money as my results would go down.
Okay, next, we're going to keep moving because we're almost out of time guys. And we've got a lot of stuff we didn't get to and I apologize guys, but we only have an hour so. Greg says congrats Greg's long, long time span and Mastery member he says congrats on five years of blood sweat and tears putting it all out there and helping so many people become more successful. I really appreciate you all so very much. Here's to another five years and two more years of POFU. Thank you, Greg. We certainly appreciate you, man. And I don't think we let say that enough to you. So thanks, Greg. We definitely do.
Tom says congrats on five-year guys. Glad to be here as always, yes, Tom, you're one of the ones that I was talking about earlier. That had been kind of hiding in the shadows for a long, long time, but only every now and then comes out and post a comment or question. So, Tom, we appreciate you as well. Thank you.
How To Get More Traction For A 3K Scholarship Program Apart From Having A Landing Paged, Email Blast, Press Release, And 5 College Links?
Austin Don says, for one of my clients, we created a $3,000 scholarship program. I made the landing page, had someone scrape University emails and then we reached out to them announcing our program with hopes of getting placed onto their sites. I did a PR through press advantaged as well. We had about five clicks come to it from the colleges but had hoped for more. Is there anything we can do to get better traction? Um, that's a good question. Somebody wants to comment, Adam.
Adam: Yeah, I've got one because I drew out a little diagram of my favorite one of my favorite things I share I think at every talk, this comes up and let's see if people can see this. Hopefully, it focuses. So what you've got there is your points of contact on the X-axis and your Y axis is your percent chance of hearing back from them. So one time, let's say you send an email, you make one phone call, you're about a 30% chance of getting a reply. If you go out to about six, you're reaching 90%, I can tell you which end I want to be on. So that said, if you haven't reached out to them multiple times over a period of time do that. You know, it's like anyone else I tell the story because it's true. But I get annoyed when I get like one email about a project or a service. It's like, I'm busy, I'm a normal human being, like, reach out to me again, follow up at least one more time, or in this case, multiple times. So if you don't have that, do it you can automate it and you'll really increase the number of responses you get.
Bradley: Yeah, I would say and not only just reach out via email, multiple times, follow up, but if you know who they're the emails are like where they're at. To send direct mail to send a postcard to send a letter, touch them from different media types. In other words, send a video email. If you don't know what that just creates a video where you know it could be a talking head where you're talking into a camera and introducing yourself and like what the what the scholarship is and then you know, upload it to YouTube, create a screenshot from that from that video right and then embed that screenshot into the email that is hyperlink to the video right so it looks like a video. There's also video email programs like bond George is one of them and other ones called Bom Bom. There are several different email programs that will help you to set up video emails that will put an insert a gift that when clicked opens up the video. Those are all things that you can do like send, send direct mail pieces, a letter and or a postcard. If you have a phone number column, you know I mean that's something else you can do if you touching them hitting them from multiple different media type, you're going to get much better results and that's part of what I was teaching that hopefully live this year. So
Bradley: Do we have anything else we need to give away?
Adam: Yeah, I was gonna say, Bradley, I'm going to put this one on you but I tell you what we're going to do you got to make a snap decision. But we're going to give away the person who wins get to choose between perfectly live 2019 recording access or a Semantic Mastery T-shirt. But Bradley, the person who's going to win, you have to pick the best GIF from today. Well, the only one I've seen so far as from Wayne, which by the way, Wayne, thanks for being here, man, we always appreciate you. I also see Greg, but let me answer this real quick. And then I'll scroll through the guests because we still have about four minutes.
Why Should You Continue SEO Once I've Gotten Good Rankings?
But Greg's got a great question here that says, or a comment he says your typical client with questions like this, how do you best answer this? Why should I continue SEO once I've got good rankings, good rankings? Well, why would you continue doing exercise after you've gotten to shape? Because if you don't what happens? Right that's, that's the only answer you need really is, is if you were to get into shape, would you quit exercising, if you did, what would happen? Well, I'd fall out of shape. Okay, well, it's the same thing with SEO. You know, it's like, once you take the foot off your gas, you start to lose momentum and eventually you're going to stop which means eventually you're going to lose your ability to generate for your business, that's that whole peaks and valleys things that we were just talking about earlier. So and I know you know that Greg, that was a planet question. And I appreciate that.
As far as favorite GIF comments. By the way, Wayne, if there's not a GIF out there or a meme for a happy fucking birthday, then you're the man the Create ones.
Adam: Well, Bradley's looking through I'll say thank you to last the name I think it was Jessica said she signed up for chat just for the fifth anniversary. Love you guys. That's awesome. Thank you.
Bradley: Yeah, and I would say, you know what, why don't we give it to her because I don't see a lot of GIFs other than from Wayne and Wayne will be happy to send you another t-shirt, buddy.
Adam: Right now me, Jessica. I will send you a messaged right now. Flow. Very cool things up here. Very cool.
Should You Build Another Similar @ID Paged on Google Cloud Bucket, Target Different Keywords, And Embed Different Files Similar To Amazon S3?
But Daniel says I see the Google Cloud has a similar bucket ID paged, similar to the Amazon s3 paged, should I build another similar @ID paged on the Google Cloud bucket? And just target different keywords and embed different files? I've not done anything with Google Cloud. I know Marco has. I would say yeah if you can do it, but Marco, can you specifically give an answer to that?
Marco: Yeah, I'm not I do not team that question. For some reason. It's Daniel's heart net right here. Not Google Cloud has a similar bucket, like an @ID paged similar to the Amazon. Yeah, well, look, here's the thing loaded up, loaded up anywhere that you can get an HTML document that you can get it into the problem is the resources that you're going to be filling in with that Id paged. We're never showing it to anyone. So it doesn't really matter we're not expecting to interact with us, it's specifically designed for the entity and to keep feeding the bot the entity information longer we keep it in there, the better it is, as far as we're concerned, and what from what we've seen and the results that we get.
And so yes, by all means, if you can get it in there, get it in there, there are plenty of other places, make sure that it has a right activity, relevance, trust, and authority, or anyone of the three pillars wherever it is that you're putting it into, but especially trusted and authoritative and I'm not talking about vanity metrics. When I when I say trusted and authoritative it has to be trusted and authoritative and Google trusted so what more can you say? Yeah, and the last thing because it's five o'clock and we got to wrap it up, guys.
How Important Is Schema To A Website?
Brian's indices should be Brian Prinze. So what's up Brian? He says, Can you please explain how important you believe schema is to any sites. Today, it's absolutely critical. In my opinion, if you're not using schema, you're out of your mind. It's that specific code that speaks directly to the bot. And that's, I mean, you can feed information through schema directly to Google. And it's absolutely critical. In my opinion, we have seen over and over again, especially in recent weeks or months, that like setting up because for example, I've got the land flipping business that I just started, and I experienced it with my own. But I'm also coaching a very small group or hosting, I should say, a very small group of other people that came out of our Semantic Mastery Mastermind that is also developing their own land flipping business. And several of them experienced the exact same thing that I experienced when setting up a brand new brand, a brand new business, new brand name, new web assets, right so new digital assets. And once they did a couple of things we talked about syndication network with not even syndicating post just creating syndication network which helps to solidify the entity, and then adding schema to their page, their webpages which most of n, as far as I know, every one of my members in my land Mastery group is it's called, I've just has a landing paged. We don't have siloed websites or anything else. It's just a landing paged. But you add schema to it, and then boom, I mean, in a matter of days, it jumps to paged one number one position for the brand search. And I know it's just a brand search. But the schema has a significant effect on that. And that's just one example. I mean, that's just one type of example. I think schema is absolutely critical.
Marco: And I'd like to answer this and I'm willing to stay on a little bit more because this is so fucking important, man. You're hitting the nail right on the head, Brian because there are two things going on. You have structured and unstructured data. If you don't have structured data, meaning if you don't have the code for the buck that Google wants in order to specify what your entity is all about, and that's what you're doing. You develop everything. You can tell them about your web paged. You can tell it about your website, you can tell about tell it about that.
Videos and people who work in your company, what the company is about what the products are about the prices, I mean, just everything so that the bot goes in and it gets the structured data from you, whatever it is that you want it to have otherwise, and this is where that fucking bird comes into place, the body is going to come up to your content, and it's going to decide on its own what your website is about. And if you saw the salad that comes up when you run unstructured data through a natural language processor, it's scary how Google is reading this awesome natural languaged processing that people talk about this great Bert that's going to make SEO obsolete will kiss my ass? No, it's not. No, it's not because if we're in the structured data area, if we're in the schema, we're feeding the bot whatever we want. The bot is sent out to learn. It means that we can teach the body and we can force-feed it whatever we want. We don't have to rely on this great beautiful 2000 word content for the bot to get what it is that we want it to get.
Sorry, I was at Amazon checking out the book. So I'm gonna pick that up. I've never read it before. So now I think that's it for now. I just wanted to reiterate, if you want to grab the POFU Live 2019 the incentive recordings, I highly suggest you do that. Hopefully, based on what you heard today, it sounds like a good deal. You couldn't be there live, that's okay. We get it. You know, it's a small group, not everyone's able to show up on the dates or make the travel. But today is still a steal. But as soon as Hump Day hangouts are over, literally, the price is going up. So I put the link on the page, go over, grab it. And trust me, that's going to be the best hundred 97 bucks you spend this year. Right on. Thanks, everybody for being here. We certainly appreciate it
to another five years, we hope if you can put up with us.
So thanks, everybody, for being here. We'll see a mastermind member for the mastermind webinar tomorrow. Tomorrow. Cool, guys. Thanks for watching, everybody. Bye, everyone.