Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 248

By April

Click on the video above to watch Episode 248 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: As we are live, and I am not looking at the screen, so welcome everybody to Hump Day Hangouts Episode 248. Today is the seventh of August 2019. And hopefully, this is coming through, okay, if you guys can leave a note on the page, tell us you're here say, Adam, we hear you, or Adam, stop talking something like that. We're dealing with the new technology for streaming this stuff as we had to ditch the old method, but we're still streaming on YouTube and on the Hump Day Hangouts page. So with that said, just leave a note and we are going to say hello to everyone real quick. So, guys, oh, man, this is messing me up. I'm used to a different order. But we're going to start with Bradley. Bradley. How are you doing, man?

Bradley: All right. Let me figure out how to unlock. Okay, I think I think that worked. Can you confirm? All right. So yeah, this is we're trying zoom meetings for the first time, streamed directly to YouTube guys, and it's a little bit funky getting it started. And looks like Chris is joining twice. So anyway, it's going to take us a little bit of time to get used to it. We've been using Hangouts since Hangouts was released. When was like what 2013 or 14. So I'm going to it's a bit of a learning curve, but besides that, we'll figure it out. You guys have to deal with it. And I'm good. I'm here. Can you hear all right everything, Adam?

Hernan: And he's cool.

Adam: Yep. I was just checking the audio on the page. And we're good.

Bradley: Alright, cool, guys. So yeah, but other than that, I'm good. Excited to be here. Moving on.

Adam: All right. Cool. Well, Hernan, you're up next. How are you doing, buddy?

Hernan: I might, Hey, what's up everybody? Hey, these are man from the internet. And I'm just really excited to be here. Really excited to be on Zoom. And really excited to be on Hump Day Hangouts. And really excited for POFU Live 2019 that's coming. We have some really cool stuff coming up. We got some really cool speakers coming up. And it's going to be pretty epic. It's gonna be pretty epic. I'm pumped for that. So thank you guys for being here.

Adam: Definitely, you know her non-touchstone I want to say real quick. First of all, if you haven't grabbed your ticket yet go pofulive.com, grab them. haven't updated the page yet. We just confirmed ours depends on how you look at it. We'll call it the fourth guest speaker, Kathryn Jones, the creator, and owner of CF Design School. If you haven't yet go check out her stuff. But she's going to be talking and she's got a ton of great experiences going to be sharing with us. You know, she started a business on her own as grown it into a seven-figure business with a team. Just a great human being and a lot of business growth over the past couple of years. She's going to be sharing with us. So with that said, let's get back to talking to everybody. Marco How you doing, man?

Marco: I was talking to a muted mic. Oh, no. Good shit. And I'm really looking forward to POFU Live. POFU for those of you who don't know, is how we do the do we do? Otherwise known as Position of Fuck you. It's where you want to get to? How do you get there? Well, we consider ourselves helpers. on your path to POFU. This is the start Hump Day hangouts is the start of the path. Some of you are people that we know that constantly come here for information, you go apply it in your business, we've known people to grow businesses from simply being in Hump Day Hangouts. And if that's their POFU, that's fine. But the path also includes the membership areas that we have, where we share a whole lot more information than what we would generally share in public, what we share in public is generally things that are there known in or should be known in SEO circles around the web. It's not a great secret, it's just we sometimes put our own spin on it. But the place to really grow your business and to really get that detailed information. And that extra hot sauce that I used to do that I do would be in our Semantic Mastery Mastermind. Anyway, I'm excited to be here. I'm liking this new way that we're doing this with Zoom. I love Zoom. been using it for a while. And I'm seeing that even in the video feed that it just looks awesome. Real crisp, sharp. So yeah, let's do this.

Adam: Nice. Alright, last but certainly not least, Chris, how are you doing?

Chris: Doing? Good. Super good to be here.

Adam: Good deal. What's one personal development thing you think you might be talking about at POFU Live? I'm putting you on the spot here.

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Chris: Oh, I'm really not sure about that yet. Like, I have a couple of really good ideas that might change some people's lives. But I've nailed it completely down yet. So like that's, I'm going to be working on those things. next couple of weeks.

Adam: Cool. Yeah. And I put Chris on the spot. And what he said that sounds like a big claim. But I totally back it up. We did talk a little bit yesterday about some stuff we're planning with Semantic Mastery and how we're going about that. And things we're doing to make our lives easier, make business better and make things better for customers, people watching this show people buy things from us, etc. Members, Chris has got a lot of really good ideas and stuff that's been put to work in other places and brought a lot of success. And I know he gave a great talk last year and believe is going to be sharing some killer stuff this year.

So on top of that, just wanted to say real quick before we get into the questions, you guys if you're new to Semantic Mastery. Thanks for watching us here as we're getting started with Zoom. And this is the place to be if you want to get your questions answered digital marketing if you want to be talking about how to get clients how to prospect. If you got questions about the funnel, maybe you got questions about paid ads, you've got questions about anything like that, ask us and if we don't know, we will definitely point you in the right direction. But beyond that, you know, a question we get is okay, well, where do I start with Semantic Mastery? Well, this is the place to start. Come back here. Join us each week. If you can't join us live, you can always ask your questions, you just go to https://semanticmastery.com/hdquestions catch the replay. But we love it. When you join live. We'd like having the interaction. We like knowing what's going on with you hearing about the success or issues you're having just like we share. But then after that going and grabbing the Battle Plan. All right. And you can find out more about that at https://www.battleplan.semanticmastery.com. It's all about getting easy, repeatable results. All right, we put a lot of work and effort into that's got real-world experience and ways to get results in there. Just go over there, check it out. Great way to get started with us. And then when you're ready to take things up a few notches, whether you either want to start a digital marketing business, whether you're a solo printer, and you want to have an agency or maybe you're a business owner, and you're looking you know to grow this side of things and you realize you need to at least understand if not do some of this stuff yourself or build the team behind it. Come join us in the mastermind and you can find out more about that at https://mastermind.semanticmastery.com. And last but certainly not least, if you'd like to save some time and money and you know, doing stuff kind of ties you up so to speak, you know getting stuff done for you is a great way to both save time and money whether you're again you're doing it for clients, you're doing it for yourself, but head over to MGYB.co for your done for you digital marketing, SEO needs stuff like syndication networks, RYS drive stacks, press releases, link embeds, everything, whatever you need. And if it's not there, let us know. And we'll look into adding it. All right, we're certainly growing that out and want to provide as much as we can for you guys. So with that said, Is there anything else that you guys want to touch on before we dive into questions?

Bradley: No, not at the moment.

Adam: Alright. Well, if that's it, let's, let's do this.

Bradley: Alright, so first, let me figure out how to share the damn screen.

Hernan: The little sharp button, green button.

Bradley: I know that. Let's see if I can hear the whole screen. All right, and then I do I need to lock it on me too. I think I do. See?

Adam: Yeah, we're seeing your whole entire desktop.

Bradley: Right. So if I see it on you. Yeah, you're good. Now it should be the whole screen. Correct. I've got

Adam: your whole desktop and yeah, it's locked on you. Okay.

Bradley: So I should hide in the windows and tabs that I don't want anything to show? Is that what you're saying? Yeah, yeah.

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Bradley: All right. Let's zoom in on this a little bit. Okay, cool. So we're going to start with some very long questions. Some very long questions from dawn Stevens.

How To Rank A Real Estate GMB Listing In Suburb And City?

So all right, real quick, a shout out to Don that's great. I lived in Africa man for like, seven years. So I saw this got excited. I'll be flying into Syracuse actually here in like a month. So anyway, so let's get everyone. I'm from Syracuse. And I'm hoping to sign new clients. I have a question about GMB. Google My Business I've read over and over again, strategies to get into the three-pack. I still have so many questions. Maybe someone can help two questions. My client is in real estate, in what is considered a suburb of a bigger city. I can rank her in the suburb but it's so difficult with the city. Correct? Yeah, it typically is, especially in real estate. There is so much competition in her office addresses in the suburb, not the city. How can I have her ranking? Both the realtors who are ranking the city all have offices in the city, so this makes it difficult Plus, it's a crazy house. Some realtors don't even claim their business and their rank higher ranked than my client. Some of the unfinished profiles, hardly any photos, etc. We are posting regularly adding new pics and having a link campaign for Google Maps, including content and blogging with a Google Map embedded frustrating to do all this work and not have her ranked well. Yeah, and Don, that's part of the problem with GMB is because it went so hyper local, local as of July of 2018. So over a year now, when the mobile index first out or mobile-first index really took over was it went hyper-local in that people like it's proximity is one of the biggest proximity to from the searcher to the actual business location is one of the biggest ranking factors for maps. There are ways to overcome that. But it does require a lot of work, especially in the real estate industry. Well, I wouldn't say that necessarily just for maps, but for organic rankings. It's tough to rank in the real estate industry too, because like if you're trying to rank in the organic section, because you're typically fighting against very high authority type very aged domains like century 21 long and foster weichert, you know, and then also like a lot of the directory style sites now or property listing sites like Zillow and Redfin and Trulia and all that kind of stuff. So it's very difficult to rank organically, but as far as the GMB stuff, the maps ranking in proximity issue is what you're running into, for the most part, Marco, we can talk a lot more about this, we have a program called local GSB pro that can teach you how to overcome some of those proximity issues. But it does require quite a bit of work. It's not something that you can do really overnight, especially without having a without being having the physical location actually in the city that you're trying to rank. So it's going to be difficult. Marco would say? You're muted. Can everybody else hear me because

Marco: I got it, I couldn't find my unmute button, it did the thing change on me. But yeah, the problem that he's running into is proximity. And that's what he has to overcome anything. If he thinks he's done a whole lot of work to try to overcome, he hasn't even started cuz I don't see any mentioned about drive stack, plus d side in here, I don't see anything, I don't see anything about siloed of the different things that we teach both in local GMB Pro. And in RYS Academy Reloaded, @ID, the whole entity has now what he's trying to do is accomplish it backward. It's difficult enough to get it to bleed to get enough trust and authority to get to bleed from the main city into the suburb. And you know, the way that we do it, and the way that we teach it, that that's difficult enough because you don't have a presence in the suburb, for to trigger proximity. So what you're trying to do is overcome proximity with activity, relevance, trust, and authority, right? The Art of ART, trying to override everything but that but it has to be so much that you can actually take down all of these people whom Google already considered relevant for the search that they answer the query, let's say for example, plumber, a whatever city or city whatever, plumber. And that's what Google displays you trying to overcome all that. I remember, when he posted this question, I'm going to tell them to post it here, because I wanted to address it. The problem is that this is backward, right? You going from a suburb to a big city, where there's a lot of competition and in that in that big city.

So there's a couple of things that you can do, you can try and get an “office in the city” and get verified there. And then the suburb can be the main office, and then you can have an office in the city or backward. And then you can start relating that way between the city office and the main office or the main office in the city in the suburb, and then additional suburbs, you could do it that way. Right, what I call the spoke, where you relate the spokes, all around that where you're pushing all of that power, relevance, activity, relevance, trust, and authority. That's how that's just a start. Because we do press releases, we do link building, we're doing embed runs, we add depth and breadth to the drive stack and Gsite. We do a lot of things in on on the GMB, not just the post but on the site, and how we silo the posts, and how we're doing press releases. Now, it all adds up into a whole bunch of power when you push it with link building. And when you run embeds and you do link building, but it all has to be put together in a way where all of that power is going to carry through all of those hubs or that link stream. So that it powers up whatever that final piece is. And add to that the fact that I was just talking to Rob and he just pointed out that if you're looking for example, at something like Indianapolis plumber, Google is now showing Google guaranteed above the feedback, right in zero position. That's what you're seeing now, in mobile. So you have to scroll through that, then it's Google ads. And then it's the three pack. And so it's not just overcoming you can get in the three pack with enough power. But how do you overcome? How do you get people to now scroll down all the way to the map pack to make that call to you? And you know it to get into the organic search, where you have to overcome all of these as Bradley mentioned, Angie's List, Yelp and all of these other really powerful players in the niche you overcome, come them with power. And as I've mentioned before, in order to push that much power, your client is going to have to have really big pockets like it like the rest of these people do. Or you're going to have to be willing to do all that work. And I hope that all of that work that you're doing can pay off a lot of times. It's not even worth it.

Bradley: Yeah, I would agree with that. I mean, it's I think we still probably your best bet is what Marco said, in this case, would be to get a second office or location, so to speak. And you know, you there are ways that you can kind of, you know, you can still get them, it's not as easy as it used to be. But you can still get additional locations. And you know, in the case of like what Marco saying, especially when you're going from a suburb to a big city, that's even harder than going from a big city to a suburb. In other words, if your primary location was in a big city, then it's easier to overcome that proximity issue by pushing into a suburb, right, a smaller adjacent area than then vice versa. And so, you know, there's there are a lot of things that you could do, though, is it worth it? I don't know, it depends on the budget. You know, like Marco said, there's obviously the dry, foundational stuff that we're going to do anyway, right, which would be like the drive stack plus g site movie called theme mirroring, if you've got a website, you can do silos, and you could have location-based silos that are with what we call geo posts, which are essentially optimized for the areas that you're trying to target in and try to build depth to that silo, do properly to silo in internal linking. And in mirror, all of that through a drug stack of G site, press release, siloed stacking, which we just covered recently. So there's a ton of stuff that you can do. But again, it's a lot. It's an uphill battle, there's no doubt. And it depends on how big their budget is, and how long they're willing to wait. Right? If they want to speed the process. They need to spend more money, right, so that you can do more of this in a shorter period of time. If you know and that's that again, a lot of the times it's just very difficult to do. It's not that you can't do it, but it depends on like, Is it going to be worth it? Are you getting enough to make it worth all that effort? You know that we can't answer that for you. That's something you have to answer for yourself. So but right now still probably the easiest thing to do would be to just get another location if you can. You know another secure GMB verified GMB.

What's The Landing Page To Use For A Crowdsearch Campaign For A Real Estate GMB Page?

So the next question was, the second question going to start a crowd search campaign for her GMB page and not sure if the destination for should be the GMB page and the client's website. If you're using actual crowd search, I would recommend you don't do either. Because you know, those are bots guys and through commercial IPS, it's not something I would recommend unless it's been significantly overhauled since the last time I use it. I wouldn't recommend sending it directly to a money site for sure. And probably not to a GMB page either. If you send that stuff through referral sources like Facebook and Twitter and stuff like that, and that's different, that can still have a little bit of an effect, but it's still very insignificant compared to how it used to be. So you know, I would recommend that you, you would actually buy traffic, which you can do from Google ads and Bing Ads and even Facebook ads where you can buy real traffic to engage with your primary website. And even to the GMB if you wanted. You could Google you can actually buy traffic and clicks to your GMB right in your GMB website, your maps URL, that kind of stuff. And that way you're buying real estate targeted traffic that's going to count Google is not going to count. It just kind of ignores it's not that it's going to be you know, toxic, but it kind of ignores these search and click bots or CT spam bots, what I call these right-click through spambots because it understands that the algorithm can spot that stuff out immediately. Right? It's instant, it's algorithmic. So I don't recommend doing that. If you're going to be using those CT spam bots, then I would recommend that you do that through like referral based sources and do it out at like, you know, tier three, two, tier two or tier two, tier two tier-one but not directly to your money site. Because honestly, I don't think it's wise to do that anymore. And in fact, I just don't think it gets counted at all, but I'm afraid that it could also raise red flags. So I stopped doing that a long time ago because you can buy real traffic for with from real targeted audience for inexpensive, right? So yes, Google Search Ads. Hold on, guys. Google search ads are obviously expensive. Bing search ads are typically considerably cheaper. Plus Facebook, which Hernan can speak about, but also YouTube ads, and you can also buy traffic from display ads, you know, may not convert all that well, but it will still give you more targeted and relevant traffic. So Hernan What do you say about Facebook?

Hernan: Yeah, that's actually a good point, Bradley, because I don't remember how much you would end up paying for credit or whatever on crowd search or these type of search traffic. But um, you know, for a local area, for a metropolitan area, you can get chip, you can get clicks for maybe 10 cents a click, you know, real click, like a real actual person, go into, let's say, an article on your website, right from Facebook. And this will be local IPS, because you can be as local as you want in there. So these will be local IPS, that are going through Facebook, right, which is a completely 100% valid source, or you can send them to your tier one links, right, GMB or whatever. And this will be the local IPS, local people going from mobile, going from desktop like actually behaving like a real human being word, right? Because they are real human beings. And they can be really, really cheap. So you can spend like five bucks a day, or three bucks a day on a landing page for you type of campaign on Facebook. And you know, you can actually get traffic initially right off the bat, to your client or to your own assets while you wait for SEO to kick in. And so I think that's, you know, combining the immediacy and the speed of PPC with you know, the longevity of SEO, I think it's the best of both worlds. And it doesn't have to be expensive, you know, just take a little bit of the top, or whatever the time is paying you and invest that back into Google PPC, or even Google tough to call or pay per call or you know, that type of stuff that will give the your your client traction off the bat. Or you can do Facebook lead ads, which are working really well right now. And it will give your plan attraction off the bat, which will buy you time to do the SEO with peace of mind, you know?

Bradley: Yeah. Anybody else wants to comment on that? Okay, I thought Marco would jump in, but he looks muted again.

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So I'm going to move on. So yeah, as far as a, I don't recommend using crowd search or any spambots. But guys, honestly, for tier four, your primary asset, your digital asset, I wouldn't do that. You know, again, you can use it to push out a like tier three to tier two, that kind of stuff. But I really don't recommend you going direct to your money site. With that, we stopped suggest that many well at least two years ago, if not longer. For that reason. So you're better off just buying real, real traffic. And you can do that it's inexpensive, there several different options, you can combine options, too.

How Do You Link A Google Sheet To Another Property?

Bradley: So all right fences up, he says Good day, gents. Thanks for this form to get real-world answers that work. I'm confused. How do you point a Google Sheet to another property, I have a syndication network and I want to put in a Google Sheet then point it to either the business site or to a G site, but not sure how to point it. Well. Remember, when we say point, we just mean add links within the sheet. Right? It can be anchor text links, or just naked URLs, and make them hyperlink to the property that you want to push to. And now your sheet becomes a, you know, a tear or a link, right that you can then do additional stuff to, as far as point you know, to point to a business site, for example, dot business I site, which would be a GMB website, you would just point you know, put links within the Google Sheet to that business site. But for G site, you can either put a link directly to it, but you could also embed it, which is you know, kind of like RYS drive stack stuff, right, you could embed it in the G site. So there are multiple ways to do it. But typically, you're going to link to it. But you know, you can, you can do embeds by, you know, embedding the actual sheet in various web properties. But you can also put links within the sheet to the properties that you're trying to push power to and both of those or do both, really, you know, embed it and put links within the sheet because now you create that picture and picture that, that double mirror effect, right? When you put two mirrors together and you look into them, what happens it gets smaller and smaller and smaller, right and good. It's almost like a never-ending tunnel. That's what we do with the iframe stalking. And that's, that's how you can handle that. Marco, do you want to comment on that?

Marco: No, that was that was perfect.

Bradley: Okay. Anybody else? Just asking guys.

Do You Think Google Will Consider An Exact Match Domain Optimized Because People Are Searching For Such Terms?

Alright, so next Gordon says, Hey, guys, your help on and Hump Day is very, very much appreciated. I had previously asked a question about using a partial match domain, like toplocalplumber.com for a local lead gen site. Thanks for your helpful answer. I would like to better understand a couple of things. That one you said to stay away from exact match domains. But since some people might search using the phrase top local plumber, Google might consider an optimized domain. Might Google consider it an optimized domain and raise a red flag? First of all, No, not really. I mean, top local plumber, yes, that that could be you know, an exact match on a local level, in my opinion, would be or through my experience, is it would be like, top local plumber plus city now that would be more of an exact match domain, then top local plumber, which is more general, right? Because when we're talking about especially on a local level, and we're talking about it exact match domain, we're talking like I used to build sites with exact match domains because it worked incredibly well. Right. So for example, I would say, you know, plumberFairfaxVA.com, or Fairfaxplumber.com or something like that might be what i targeted. But what I recommend is not doing that now talk local plumber that, you know, that's a partial match. domain name, in my opinion, even though some people may search for it, it's not the normal, like keyword type search that people are going to be targeting for finding a plumber with local intent, you know, or trying to find a local plumber, excuse me, because most of the time they're going to enter in at least for desktop, they're going to enter in an actual location modifier. So just keep that in mind. I mean, yeah, top local plumber, I could see how you would think of that as an exact match domain. But I think of that as more of a partial match domain. Okay.

Is It Safe To Optimize The URL For The Inner City Pages For A Domain With The Niche Name In It?

Number two, if you have the niche in the domain name as just mentioned, is it safe to optimize the URL for the for inner-city pages to contain the specific niche again, like for example, toplocalplumber.com/Dallas/plumber or toplocalplumber.com. That's Austin dash plumber? Or would you be? Or would repeating the niche be a Google red flag trigger? Yeah, I wouldn't do that because you don't want to have the keyword repeat multiple times and the URL if you can help it. So why not just use the slug for the city name instead? Right, You don't need to add the that Dallas dash plumber, or Austin dash plumber, if its top local plumber, plumbers already been declared in the domain, right? So I would just use Dallas or Austin, you know, set up the category you are the slugs that way. Right. So the the URL itself, right you the category might be Dallas plumber, or Austin plumber, right or might be categories or pages, but you can still optimize or edit the slug or the URL, the permalink for that category to remove the plumber, right so that the name of the slug or excuse me the page or the category, in that case, could still contain plumber. But I would edit the URL to make it shorter more succinct and omit plumber so that you're not repeating it again and again. Because chances are, you're going to end up having it, especially if those are categories or top-level pages. If you're going to be placing any posts underneath of that right? Then you'd also probably end up repeating similar terms in that slug, right for that for the post title or post permalink, for example. Or if it's a child page, for example, depending on how you structured your silo, right, whether it's a complex silo or simple silo. So just remember, I always Now guys, I always recommend trying to keep your URL so short and succinct to the point as possible. And you don't have to repeat a bunch of keywords. In fact, I recommend it. Anybody else wants to comment on that before for moving on?

Hernan: Yeah, I wanted to add something that you said that resonated real, you know, really big with me the fact that you don't need to, like Google right now is intelligent enough. Like for instance, I don't know the search for a local plumber in your area, or how to unplug a toilet, whatever that is. And there's a high chance that a website like BuzzFeed will come by, right. And the reality is that they combine not because of how, like of course when they're when they're writing an article when they're putting together an article on their website. They're aiming for each rank on Google, right. That's why they will have keywords and LSI type of keywords on their headlines and on comment on the paragraphs and whatnot. But they're not as adamant as having it on, you know, at every step of the of the article, like on the URL on the first on the headline on the h2 h3 like bold, underline, you know, italics, that type stuff, I think that Google is like much more intelligent. And right now that it can understand that if your website is about plumbing, and you have a schema about the area that you want to rank about, and then you mentioned it a couple of times on the text naturally, I think that you have a high chance of ranking for that keyword. And the reality is that people as Bradley was saying, people will not be searching for a plumber, Virginia, out of that query, there will be hundreds and thousands of potential, you know, queries that people can come up with, right. And all you need to do is to go into Google Search Console and see all of the impressions that your website God based on the queries that you're ranking for. So there are millions of variations, you know, so going after that and be more natural about the URL structure and more natural about how people, you know, speak in the articles and whatnot. And then using all of the other stuff that Bradley and Marco were mentioning, like, you know, schema on the website, and then maybe an RYS stack, or whatever that is, I think that will help you rank. But you know, Google is like, I think it's, you know, it's machine learning is advanced enough so that he will understand the topic about your website, without you having to expressly say it and put it in a way that's unnatural, even in the URLs, right, because nobody will type it, nobody will go in and type localplumber.com/Dallas/bestplumberinDallas, right? Nobody will type in that like people will search for something and they might type in bestplumberindallas.com or something like that. So I think that maybe we need to go back and relax yourself a little bit in terms of, you know, over-optimizing the keywords over there. So

Bradley: Yeah, I've made the comment that you don't have to hit hit hit Google over the head anymore like you used to. Right? You know, in fact, if you do, you can trigger you can bring the quality score down for your page or your ranking score as good as Marco calls it. And it actually can hurt the entire site, not just the individual page.

Hernan: Yeah. And that also provides a good point with it, which is like your site, like a page of your website can rank for hundreds of keywords, right? So you don't need to optimize a page for a keyword, right? Because at the end of the day, nobody will be typing in that exact keyword, like maybe some people will, but most people will search like all over the place. So that same page, provided that your content is long enough that you added enough, you know enough another side that you have schema and whatnot, will run for hundreds of keywords, if not thousands, you know, so have that in mind.

Marco: Yeah, the problem with having the keyword in the URL multiple times is that you usually end up over-optimizing that that's where you that's, that's the entire problem. Now it's her Nan said, you can run a petition, but people aren't really looking for the exact thing that you think the person is looking for. But the main issue here is that then on on-page, you have to be really careful about how you're going to write how are you going to approach this so that you don't keep saying plumber, plumber, or a plumber, city, city, plumber, plumber, city, city plumber, plumber, like we used to do back in the day. That's how we used to optimize, back in 2004 2005. It just repeated as many times as possible until Google ranked it get as many links as possible until Google ranked it. It was that simple. It's not that simple anymore. Because of the over-optimization issue where the where you run into quality, right, Google will gauge user experience. And it'll gauge the quality of your page. And it'll weigh that against all others. Now, here's the caveat. If all others are doing it, then by all means you have to do but and I think this runs into the next question, sorry, you need to check and see what the company what the competition is doing, and how they're doing it so that you can decide what it is that you need to do to top them. Yeah.

Bradley: Yeah, there was actually we, I don't know, do we still do CORA reports and MGYB? Marco used to provide that

Marco: I think we do. Let me check. I'll check and get back to you.

Bradley: Okay. So, Gordon, I'm going to start answering your question, because it's still similar about on-page optimization. And Marco would correct me or chime in and Monday says, By the way, for a multi-city local lead gen site, when using one inner page per city, do I understand correctly that you should use each major keyword and an h tag or a heading tagged paragraph title? And then optimize for all the other keywords you want to target throughout the content and each of those city pages? And what is the maximum amount of age tags you can use on a page before Google thinks or spam? Alright, so first of all, you know, you don't need to do that. Because as Hernando said, the ranking the Google understands natural language patterns now and can understand the intent of a page now and like the meaning Believe it or not, like through artificial intelligence and rank brain and things like that it can actually understand the meaning of a page. So where we used to optimize by frequency of words or word phrases, right, it was that's how we used to optimize it, we would look at keyword density as it as a determination of how well a page was optimized because Google would use Word frequency, like as a way to determine how well or what a page was about, but it doesn't do that anymore. At least not to agree to at least not entirely, in fact, it will actually use Word frequency as an over-optimization sign, you know what I'm saying? Like, if you continually hit the same word, phrase, or phrase, you know, phrase over and over and over again, and typically keywords or phrases, right there keyword phrases, not singular words, then that can actually be a negative thing, right? It can actually, like I said, lower the ranking score of the page, and actually cause problems. So you don't need to highlight all those in a bunch of different age tags, the better way to write, and we've been doing this, and I've been doing this, especially for years, it's been is really to figure out what your top-level terms are. So the broadest of keywords that you want to rank for, and perhaps put those in a couple of H tags, just the broadest of terms, and then you can work in the long-tail terms into the actual content, right, and what and so the broadest of terms, especially if you can break it down into almost like categories within the page. Right. So we talked about silo structure and creating pages that are optimized for keywords and things like that. And in the years ago, you know, prior to one of the panda updates, one of the many, we used to suggest that you would have a separate page or post optimized for a singular keyword. And you would string those together into silo format, or, you know, silo structure that would kind of all in with internal linking, and everything would push up and push link equity and link juice and keyword theming and all of that up through the siloed. To help you rank the broader of terms, the more competitive terms. However, you know, many years ago, I'd say 2014 timeframe, we found that was actually causing more problems. And one of the better ways to do it now is optimized a longer content page that you can actually break down, like individual keyword themes in a hierarchy, the structure almost, that would go into separate paragraphs or sections. And age tags Make sense? There, right? So because those are heading tags, so it makes sense to break down a page into almost categories of content, right. And if you're going to use a longer-form content, guys, that's where something like a table of contents

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at the top of the page or you know, that that uses jump links could actually link down. And that creates internal linking within the page within a singular page, right. And that's very, very powerful. But the idea here is to just pick your top-level keywords that you're trying to optimize for. And if it's already being if a page is going to be dedicated to a city page, a city, you don't need to keep working the city turn into all of those H tags. Now, you want to just focus on the topical keywords, or the service keywords, right. But you know, if it's for a plumber, for example, you're going to be talking about different services. So you don't need to keep working, you know, Water Heater Repair plus city and Drain Cleaning plus city and, you know, Emergency Plumbing plus city and all of your H tags, because the page is going to be optimized for the city anyways. So you can work on just now more natural language patterns and talk about breaking the content down into sections that are specific to the different types of products or services that you're going to be promoting. And then use longer tail keywords Eva knows just, you know, the paragraph parts of those sections to kind of reinforce the theme of that section if that makes sense. And remember, if you're going to use longer-form content, which is what we recommend, instead of creating multiple pages, within a particular silo, each being optimized for one keyword, you can accomplish all this with one page now. And then, you know, like I said, with a table of contents and jump links, it's very, very powerful. So Marco, what were you gonna say?

Marco: I was going to say that yes, we still have Cora. Okay. And it's still in MGYB Cora just had their I posted the link on the page. And as far as this, this is where Cora comes in especially handy because then you can go and see exactly what your top 10 competitors are. But however many you want to insert what they're doing to rank for that keyword, you'll have all of this correlation of data that you can apply to see if you can go or how far that'll take you towards taking on the competition, you're still going to need either entity, your entity has to be right, your own page has to be right. syndication network for entity again, drive stack, press releases as long as the press releases don't care. And honestly, guys, if you think that I mean go your way we use press releases, like crazy. And then link building into all of that and embed runs with link building, we link build to everything and we stop at the drive stack plus Gsite. And then it all the wave just carry through to wherever it's intended, whether it's a GMB post or the website, and we'll link below to that also. Or if we wanted to carry over to the money site. We don't build links to the money site, because we don't need to, we don't have to anymore. But as far as getting there and like how many h1 tags are okay, generally it's one. But if your competition is ranking with three, then when in Rome do as the Romans do, you're going to have three h1, you're going to exactly follow the patterns, so that you can mimic the competition and Googlebot will take you into that competition and then start weighing other factors to see how far up in this ranking chain you can go. There you go.

What Are The Benefits Of Buying MGYB YouTube Video Embeds?

So Mohamad's up, what's up Mohamad long time, buddy. He says, Hey, guys, what's the use case of buying MGYB YouTube video embeds? Is it just so the videos can get organic views by the embeds and the video will be ranked higher on YouTube? Well, it's an SEO signal, buying embeds and you can still brute force stuff, you know, with those SEO signals and embeds. And I've talked about this in the past. And I think some people misinterpreted what I was saying said, but what I prefer to do is running embed campaign at the same time that I'm running an engagement campaign, right? Because just like you stated, don't get me wrong, guys, you still can just use flat out SEO signals and get results with videos like you can hammer them with links, you can hammer them with embeds. And that's all you do. But my point is, is if you take a video, then you get 10,000 embeds for a video. And the video has 36 views. You know, that's clearly a signal that it's being that the embeds were done for SEO purposes, is it going to hurt the video? No, at least I've never had an actual video penalize. I hear that some people have but I've actually never had one penalize. But is it going to rank better it very well could with a with proper relevancy being embedded in the right places, you know, done on age network and that kind of stuff, it could still help. But I want it to be a more natural, or to look or appear to be more natural. So whenever I do an embed campaign, first of all, I do a smaller embed campaign on videos, for example, and then I'll drive traffic in like views, I'll increase the view count and not with spambots. Guys, I buy YouTube ads, which means I'm buying real views from a real audience. Google knows the real because they're real users, right. And Google's delivering my video as an ad to people and they're going to, they're going to view it whether they like it or not, they're still going to going to register as a view from a targeted audience, a real audience. And so if I'm going to do a big embed cape blast on a video, that I'm at the same time, I'm going to buy views, using Google ads for video, right, and so that way, then that's kind of a perfect storm. Now you've got the now let's say you get 10,000 embeds, which I wouldn't start with that I would start with something smaller, like, you know, 5000 embeds or 2000 embeds, but then I would set up a video view campaign using in-stream ads, see that the user can't, you know, if you use that video discovery ad and somebody has to click on it, in order for the viewer, to for the video to start. And that would register as a view. But with an industry mad, it's going to play in in front of other videos, you know, you guys are all familiar with in-stream ads, right? The pre-roll ads that play on YouTube. So people are going to be exposed to and it's going to count as a view regardless of whether they wanted to see it or not. So you can buy targeted view. So I would start with something like, especially if I'm going to do an embed campaign that's not on a drip schedule.

Let's say I'm going to order 2000 embeds. And it's going to be done in a week or five days or something like that, then I might do a $10 a day video ad campaign. So that I can get a lot of because views are cheap guys, you can get views for you know, six or eight cents of you and sometimes even a lot lower. So I would spend like $10 a day during that week that the embed campaign is being completed so that I could get my view count up to thousands of views, the same time that I'm getting thousands of embeds. Does that make sense? And that together is going to help the video to rank so much better. Well, first of all, YouTube, yes, I don't find it hard to rank in YouTube, at least for most of the stuff that I'm targeting, I find it more a lot more difficult to right now for videos is in Google itself. But again, that same that those same strategies will work for ranking and YouTube and ranking in Google as well. It just seems like for Google, you need to have more of those signals, which are again, engagement signal guys are probably one of the biggest ranking factors, if not the well, they are the biggest ranking factor for YouTube. And we know that because we've ranked videos on pure engagement signals without any manipulate SEO, you know, manipulated SEO signals. In other words, no manufactured any SEO signals. Whenever you have a lot of engagement to a video, there will be natural SEO signals that occur to the video such as people will share it comment like on it, share it via social media link to it from sources, if it's you know, if it's getting a shit ton of views, like real engagement, like viral type engagement, there will be some natural SEO signals that are going to accrue. But I'm talking about manufactured SEO signals. So I'll let some other people just jump in on this. But as far as the YouTube video embeds, yes, that is an SEO signal that can help a video to rank both in YouTube and in Google. But I always recommend that you implement that the same time that you're also doing an engagement campaign. And Mohammed, I know that you're familiar with how to run YouTube ads, because you've been in the mastermind, so anybody wants to comment on that?

Marco: Yeah, here's, here's the thing about YouTube, it's a 100% neural network, that means it's AI 24/7, right? There's really the human interaction that takes place is just they have human moderators going through and seeing any of the red flags that the neural networks put up. I haven't like I haven't gone back and tested enough and YouTube to see if there are two or three separate neural networks that are active in YouTube, which would, which means two or three separate algorithms at play in YouTube. Now I personally, I love it, that it's a neural network. Because that means that if you just overpower the math, if you can figure out the math, and then overpower the math, then it doesn't matter how you're doing, you just overpowering the math. And so you can take it you can totally fake it with embed, with embed runs, it just has to be done. Right. Fortunately, we have Dadea with multiple embed network their ad with multiple embedded works, they're relevant. They're relevant. This is echoing somebody needs to mute, it was turned on, I got him.

Alright. So he's built a network it we talked about this three, four years ago, we were talking about how to build it out and set it up, how to link build to it, so that it powers up. And so he's got millions of web 2.0 and places where he can embed, and it's all relevant. And it's and it's niche related. And then he knows exactly how to link build into it to push power along to your YouTube channel, to your YouTube video, to your playlist. wherever it is that you want to go. The packages were just added into MGYB.co. So if you're going to take advantage of whether you want a Kickstarter package, whether you want the medium kit or whether you want that that natural boost, where you just really want to boost it up. Yeah, Daddea knows what he's doing. Yeah. And that what that does is it delivers it in reverse if pushes it so that you get the neural network to take notice. Rather than getting visits into it, to get the neural network to take notice just two different ways of achieving the same purpose. I'm not saying that you don't go by YouTube views, because you should, you should get that that mix in there of real people acting like like real people, because Google is going to follow that person, all the way through to the final decision that the person makes, which is whether to buy or not give you information or not, which is what you're really looking for. If at the end, you're not set up properly, to close that person in whatever way it is that you set the goal, then you're fucked anyway, you because you're doing it wrong, if you're not gonna, if they end up on that page, and nobody finishes the whatever it is that you've set for it, whether it's a contact list, whether it's clicked the call, whatever it is, then you're done anyway. And so if you do both, you do both so that you send clear signals to whatever algorithms and neural networks are at work within YouTube. Yeah.

Bradley: Also, I just, by the way, Mohamed, go into our SEO tutorial script, the free Facebook group and take a look at the post that Dadea just recently posted about embeds. And he was talking about I'm just doing GMB embeds. But he's got you know, hard data there that shows you know how well the embeds do work. And I agree with Marco you can do it one way or the other, which is what I was saying you can still brute force and SEO like with SEO signals to get a video to rank. I just prefer to do a combination of both at the same time, and that it seems to work really well. You know, so you can do it both ways, though. All right. We got we're running out of time. So I'm going to try to roll to the next couple blazed eight.

What's The Best Way To Learn Syndication Academy 2.0 If You're New To It?

Okay, says just joined a syndication Academy to Dotto and I was wondering if you can tell me the best way to go through the training. The reason I asked that I was watching a video and Brad started talking about tier one, tier two, and so on. And then I went back and said, Remember when we covered this while showing images of webrings? Now I don't remember this because I didn't see those videos. So there must be in order to watch the training. So it makes sense. Any advice is much appreciated. Thanks. Yeah. So, you know, I would recommend going through the training modules first. There's the one like I would go through the way and I should have logged into the middle

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Adam: Actually, if you want me to share my screen. Yeah, please. Um, let's see, I cannot start screen share while the other participant is sharing.

Bradley: Well, let me stop my screen share then.

Adam: The program. Okay, go ahead, man. I'm gonna All right. I'll let you talk through it. But it's specifically down towards the bottom, but I'll just kind of go through it if you want. Do you want to talk through it? Or I can?

Bradley: Yeah, well, also. Yeah, man, go. No, you go ahead and talk to it since you've got it open.

Adam: Yeah, no worries. I mean, just to go quickly, obviously, I forgot whoever was asking the question. But and this is what you'll see. And if you know, if you're not a member of Syndication Academy, this is what it looks like behind the scenes, for part of the training at least. And then we have the private community on top of that, but Home tab, here is what you'll see when you log in, just start at the top and work your way down here. Because as you know, we add Syndication Academy as we updated to version 2.0. We, as we've added, we added instructions in here about what to do. So of course, you want to watch some of the intros about the user interface updates, how to join the Facebook group. And then in here, we have, you know, please follow the training in order to note that the updates module is where any updates will be posted. And if this is your first time inside, you might want to watch those first, and then go through the rest of the training, just so you're aware of any changes that have happened. And that it would be over here, when you go into the training, you can see that there are the updates, and then you have the normal remainder of all of this training along with the bonuses.

Bradley: Yeah, and so if you just want to click into go up real quick and click on the update section, you'll see that there were updates through there, guys, and the dates are in there, and that kind of stuff. And also, if you go back through to the actual main core modules to whenever there was an update that was recorded about a specific, you know, property, for example, and like this, set up the accounts or anything like that, anytime there was an update that was discussed in a webinar, then that part of the update was cut out, and then actually put into the proper place in the training modules as well. And, you know, we tried to stay on top of that. So again, I totally agree, go through the updates and watch them because it will then go through the regular training on a case by case basis, or excuse me, the regular modules. And that way, you'll be familiar with certain parts that if you get to it, it doesn't look the same or it's not jiving with when you're doing your build-out. If it's not jiving with what you're seeing in the video, you'll know that that was probably already covered in an update. And again, if the update section for that wasn't actually added into the training modules right next to it above or below it, then it will be in the update section. So all you gotta do is check that often as you go through the regular training modules. If you come across something that just doesn't look right, just go to check the training the updates module, and just scroll through the titles, you'll see I tried to clearly identify the titles with the update was about so that it made it easy for that. So remember, there's a lot of moving parts to a syndication network, which is why we recommend that you buy them from us from the from our store because it's a lot of work. And you'll see that when you're going through all the training, but I perfectly, you know, encourage you to go through the training and understand how to build the networks and all of that anyways. And, you know, there's a lot of parts to it. So that's why there's a lot of updates too. Okay?

Hernan: Can I add something real quick is that I've been through a lot of digital training, and I'm not going to say that Bradley's is one of the most organized types of training that you could possibly find online. But it is. like no kidding, this training is set up specifically so that you could get a completely untrained virtual assistant from whatever in the world. And by the end of it, you will have a full-on Super proficient syndication network builder. And that that goes to that goes to show you the level of detail and the level of I would say the organization that Bradley puts into every piece of training that he puts out. And, you know, I personally think I'm a big fan of Bradley training, being his partner because the level of organization that it has its second to none, and I've done a lot of training digital training specifically during, you know, my lifetime and my career as a digital marketer. So, you know, it's there. It's there, believe me.

Should YOu Web 2.0 Links To Boost The Power Of Once-Per-Week Blog Post and MGYB Press Release?

Bradley: Awesome. Thanks, man. Alright, guys, we're gonna I'm gonna answer two more questions. So Tommy's, and then Kyle's, and we're going to wrap it up, because I've got to leave here, right at five just about so we're gonna try to roll through these rather quickly. Tommy says if I write one blog post per week, and buy one press release from MGYB to point at each blog post and do this ongoing monthly for my client, how often should I buy the web 2.0 blast to power up all of these when it comes to time to submit my new posts? For this follow-up, a blast to I also include all the original blog posts in my order that were hit with the first web 2.0 blast, so they get hit a second time. Okay. So first of all, I wouldn't recommend that you are you submit your blog post URLs for the link building, you would want to submit the press release URLs, right. And if you go back to it's in Syndication Academy, we just showed the Syndication Academy dashboard. Hopefully, you guys were seeing Adam screen, I don't know if I had unlocked the video for my site or not. But um, it also in the MGYB store, I think the last one that we did, if you go to MGYB.co/store/webinar, which we need to link to that in the header, guys if it's not in the navigation bar of the MGYB Store. The last webinar that we did was on PR stacking, PR press release SEO and PR stalking, you can't find it there, just go to our YouTube channel, go to the Semantic Mastery YouTube channel and type it or you can just go to Google or our YouTube and just go to regular search and type in press release SEO and PR stacking, you'll find our video, it's right there, you know, one of the top few videos. So click on that and watch it. And it'll tell you exactly how to stack PR is press releases using that silo strategy that we're that I was talking about. And in that, if that's the case, you don't need to constantly add new, you know that you can continue building depth to the silo and that's perfectly fine. But when you work when you do add bio, purchase a link building package to power up the press releases, you don't have to keep link building to the press releases that have already had PR or excuse me links built to them. Because if you're doing the linking strategy, linking together correctly stalking through a silo fashion, then it's all going to flow through anyways. So it's not necessarily it's not necessary to do that. So I would rather do more frequent smaller link building packages to like, let's say you did it every other month. Let's say you were doing bi-weekly press releases blog posts, plus press releases, right? So yeah, be two per month, let's just use that as an example. Then I would rather do every two months, order a link building package to the four press releases that have been published in those two months. And then two months later, order another smaller link package to the next for press releases. And if you chain them all together properly, it's all going to flow to where you want it to flow anyways, which is exactly what we've been teaching. Okay.

So, and that, Bradley, just for the record, we do have a link on the MGYB.co page to the latest webinar. And on the webinar page. There's a link to the previous webinars. So everything is available.

Beautiful. Okay, good. Thank you. And like I said, Guys if you ever missing anything like that, you can always go to our YouTube channel because it's live on our channel too.

How Do You Silo Internal Links?

So I said the last one guys, and then we got to wrap it up with Kyle says. love your show, guys. And super appreciate you do this every week. And you're welcome. Cali says my questions when it comes to internal linking silos? Do you recommend to a linking up and down the tiers of the silo example tier one pages link up to the main page? And the main page also links back down to the tier one pages etc? Or do you recommend only linking up to the silo also? Yes, so first of all, because we're at a time, so for us to that please don't give my methodology ally understand. I'm just going to say link up like that. That's the better way to do it. I would not be linking, you know, though, in and out because it does, it doesn't seem natural that way, in my opinion. And, you know, we've talked a lot about this in the mastermind, especially recently. And Marco went over this in great detail, but the short answer is linked up. Okay. Second, the second part of this question is also if you have multiple silos, do you recommend keeping the internal linking separate between silos? Yes, absolutely. Now, four users per for visitors and for navigational purposes, right, it makes sense sometimes to link to from one silo to another, but just nofollow those links, guys doesn't mean you can't link between silos, just make sure that you're stopping the flow of PageRank. Right. So how do you do that with a nofollow link. So you know, we prefer not linking between silos where possible, but sometimes it makes sense to do so. And we don't want to restrict visitors, you know, the the the flow or behavior flow of a visitor where it makes sense to direct into other pages, for example, in a silo for like, service paid like service. businesses and such, a lot of times there'll be a Contact Us link that will link to a Contact Us page, which is not part of the silo, doesn't mean you can't use a Contact Us link in your articles or your supporting posts or whatever is any part of the siloed just means no, follow it. Right. So that you're not passing you're not bleeding, the theme of your silo. Does that make sense? So you can link between silos guys, you just make sure that you know, following those links, okay. All right. I think we're done.

All right. You want more join the mastermind?

More or less moral of that story. All right, everybody. Thanks for being here. We will see you guys next week. We do have a mastermind webinar tomorrow. So I will see you guys there for that as well. Thanks, guys. Bye, guys.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 247

By April

Click on the video above to watch Episode 247 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Bradley: You are already live so, by the way.

Adam: Well, good. Well, behind the scenes. Welcome everybody to the show known as Hump Day hangouts where we outlast Google Hangouts. And we'll explain a little bit about that. But first, I want to introduce everybody and let you know you're in the right place for getting your questions answered. We appreciate you joining us on episode 247. Today is the last day of July 2019. And let's just go down, say hi to everybody real quick. And before we get into it, and we got a few exciting announcements. So Chris, how are you doing today?

Chris: Doing good. Sunny here, even it's dark already. The weather is holding up pretty good. Can't complain.

Adam: Nice. All right. Good deal. Hernan, how about you? How's the let's see, we're going we're in the middle of summer how's winter going for you?

Hernan: It's winter now. Now it's good, man. It's good. Nice, nice HTC I hope I get to you know, I get to rub the OG. So, So yeah, good. I'm good. I'm excited for the live. It's coming. It's gonna be there. It's gonna be awesome. So I'm excited about that.

Adam: Cough Cough go to pofulive.com. Get your ticket today. Okay? I don't know if he said that. But Marco, how about you?

Marco: Hey, dude, man, the position of FU, POFU, however, you want to call it, that, that that's what you want to be. And this is how you start, by the way, coming in here and asking us questions, and then going out and verifying. Don't just take somebody's word for it just because they have a title, just because they work for a big company or whatever. Guys don't fall for that. Because there's a lot of misinformation on the web. I see it. I mean, now I'm just almost like if I weren't in that, whatever timeline and Google, it would be a minute by minute feed of misinformation about SEO, and you're doing yourself a disservice if you pay attention to all the bullshit that you're being fed. Come here. Ask your questions. Don't take our word for it. Verify it, test it. We've already done it. So we're very confident in what we have to say and what we have to offer. But by all means, please go test. And if we're wrong, come back and let us know. We've yet to have someone come and tell us. Look, I went and tested and you're wrong. So please prove me wrong.

Bradley: But we've had people come and tell us that you're wrong. They didn't say we've gone and tested and we have people tell us who is wrong. So by the way, Hi, everybody.

Adam: Yeah, moving on down. Bradley. Hi. How you doing? Yeah, I was gonna mention a video we all were laughing about yesterday, but I'm not gonna tell people who that was. or do anything like that. Yeah. There's a funny moment somebody had put out a video about certain techniques not working and it's something that's worth a while and is going strong.

Chris: So just let them do it. The old hard way with PBNs and stuff.

Adam: Well, Bradley, how you doing, man? I think you've got a storm brewing literally there?

Bradley: I do and two weeks ago, I think it was two weeks ago. I got cut off like 23 minutes in because of an electrical storm. And it's, um, it's looking pretty, pretty bad out there. So hopefully I'll be able to make it through the whole hour. But we'll see if you guys are ready for it then

Adam: I just got a few announcements I want to get through and then we will jump into the questions. Because like last time, we can't guarantee that it will stay up and what I was alluding to in the introduction, I may have misspoken and Bradley is it. It's not Hangouts, it's going away. Right. It's Hangouts On Air is going away. So now it's called Google Webcam or some shit. And I don't know, I have not even attempted today's the last day of Google Hangouts on Air.

Adam: So Bradley, does this mean that Hump Day Hangouts are gone forever?

Hernan: The last day of Hump Day Hangout, we're killing it all over by God's pleasure.

Bradley: No, we're just a few weeks shy of our four fourth, the fifth year, no fourth year anniversary because we started in October of 2015. So Actually, it'll be five years. Five years. It's already shed whose October must have been October 2014, then, yeah. Wow. I'll be damned. Yeah, because we're going to be at a, I think Episode 260 would be our five fifth year anniversary. So we're approaching that anyways, we have out as Adam said, we have outlasted Google Hangouts apparently because Hangouts On Air is going away. They're calling it now Google Webcam or something and you have to fire it up or initiate a different way which I have not learned. However, we can use Zoom which we've been using internally for a lot of stuff and you can actually get a live stream key and pipe it directly into YouTube what using the live stream key so that's probably how we're going to end up doing it so the format of the video itself may change a little bit guys, but you know, it is still going to be right here on https://www.semanticmastery.com/hdquestions is where you can watch the live one and it will be streamed into our YouTube channel so you'll still see it there as well.

Adam: Yeah, yeah.

Chris: Reveal more secrets now. Google is not listening anymore.

Bradley: Yeah, we're piping it into YouTube. there still was.

Adam: Yeah, but yeah, yeah, if you're watching this, it'll be transparent to you Don't worry about it. We just figured we'd give you a heads up to a case you're using it regularly just know that there are some changes coming down. But for watching it, nothing's really going to change. We're just going to put a different video on the page and it'll still be on the YouTube channel. So if you are new to Semantic Mastery, this is your first time joining us thank you first of all for watching wherever you are, if you're at https://semanticmastery com./HDquestions or if you're watching on YouTube, just ask that if you want to get your questions answered, make sure you go to https://semanticmastery com./HDquestions. That is where we monitor for questions and you can ask them ahead of time and then you know if you can join us live if you can't we understand. You can always catch the replay on YouTube and see what the question or rather the answer was to your question. As far as the next step, the question we always get is you know, what should I do? You guys put on a lot of training, you've got a lot of videos, then you know, watch the videos course get the answers you need come to Hump Day Hangouts and then grab the Battle Plan. All right go to https://battleplan.semanticmastery.com you can find out a lot more about that there. And if you're ready to really take things up a notch whether you're got you to know digital marketing agency you want to start one your business owner that really wants to take things up to the next level. Go to https://mastermind.semanticmastery.com find out more about that there. And if you ever have any questions about what you can ping us you can ask about it in Hump Day Hangouts here and we'll be happy Of course to talk about that. If you're more of the done for you type and you want to get stuff done for you go to MGYB.co Great way to leverage it for clients or yourself your own projects. For premium done for you SEO and marketing services, stuff like links embedded syndication networks, our way is drive stacks, all sorts of other stuff as well. That's just the tip of the iceberg. There's more coming out. I think Rob is actually bringing on some beta testers today for a new service. And then, of course, subscribe on YouTube. Whether you're watching this live right now or you're catching on YouTube, hit that subscribe button, stay up to date with these and then all of the I'm going to be humble and say kick-ass content that we put out. I think you should definitely subscribe. So, other than that, you guys, is there anything else? I wanted to talk real quick about POFU Live, but is there anything else we need to tell people about?

Bradley: No, I'm good. No.

POFU Live 2019

Adam: All right. So real quick, I want to tell everyone. If you are interested in joining us in October, it's October 11, 12th and 13th. If you join the VIP event, which I highly recommend you do, we priced it so it makes sense. Go over to pofulive.com. We really want people who are interested in real hands-on learning as well as networking covering a wide range of material to join us this year in Denver for the second year in a row hopefully live. I'm not going to run it down. Go check it out at POFUlive.com and see if you think that this would be a good fit for you. Again, we're really looking for people who are definitely the action takers who want to meet others who are doing some kick-ass stuff and learning from not only us but each other as well as guest speakers. We've got Jeffrey Smith coming and we've also got Adam Benjamin, a copywriter coming. Rob will be joining us. And I'm going to force him to get up in front of people and say a few words but just the amount of networking, what you're going to learn from each other and what we're going to be able to share with you is going to be invaluable. Everyone we talked to last year, you know, really had a great time they learned a lot from it and learned a lot from each other. So just head over to pofulive.com check out the videos from the people who attended last year. I think they say it better than we ever possibly could. But on that note, does anybody want to add to that about POFU Live?

Hernan: Yeah, I wanted to add that one of the best things that POFU Live had, in my opinion, was the fact that we were older there and we were all networking with each other. And a lot of you know, this amount of businesses were burnt bond or were like created during POFU Live. And it happens right when you put together 20, 30, 50 people that are focused. You know, I know in making it happen better focus on getting better clients getting more clients that are focused on growing their own assets. It's like, you know, magic happens so and something else that I found out is that Yeah, I have a visitor here. So something I've got I found out is that. Yeah,

Bradley: I got so many jokes I could say right now. Yeah.

Hernan: So, um, what I'm gonna say I lost my train of thought No, but yeah, but the reality is that I, I've had the honor to work with super, super successful people. And one of the common traits that they have is that they network, right? They get together with other people, other successful people that push them to be better and push them and make them focus and whatnot. So I think that's one of the best things that POFU has to offer. So yeah, hope you guys be there.

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Adam: And I just real quick want to add to this because this is my own personal bias. So for anyone out there who's a little bit like me, you know, I used to hear networking and think like MLM or you know people being you know, crappy and just, you know, rubbing elbows to meet people and stuff like that. And one that's not what we're about and two, that isn't what that means. And so I just bring this up because that was kind of my own thing several years back I avoided stuff I avoided going out to groups like this, and then now realize, wow, okay, like having a mastermind. Being a part of a group doing these events a couple of times a year, our own as well as going to other people. Just really helps accelerate things, you know, making those connections learning from people who know more than you and helping other people in the same fashion just really helps. It's not about

Bradley: What about all the pitching we're going to do from stage to make sure that everybody's buying all our shit. Yes, exactly. Non-Stop pitch fest. It's great now Just kidding. Yeah, no pitches. Now then. Obviously, you know, we have more training, but if you know you can ask us about that. Our speakers. Our guest speakers do not pitch. Yeah, it's about learning. Yeah, it's a training event.

Bradley: It is not a pitch fest. I've been to too many of those and various industries, but internet marketing. One of them where you go thinking it's going to be a weekend where you're going to get some training and it's like very very short on training but long on pitching, you know what I mean? And, and that's, you know, that's not our style so definitely, well alright guys, let's get into it before. We cut off the noise more talk. Let me grab the screen

Should You Get The Whole Syndication Networks Set Up First Before Building RYS Stacks?

Okay, it looks like Brian is up first he says I just bought syndication networks and RYS tax for three clients. First time using the service. I've been through syndication Academy so familiar, but wondering, should I get the syndication network setup in full first, so I can give all the properties to build the RYS stack. Yes. Short answer yes. And what are best practices for providing the best links, content, data, etc for getting syndication networks in RYS stack setup? These clients have websites GMB, some Web 2.0 properties, and content. I see the forms to fill out to get them going but just asking your advice to optimize the setup, and then how to self manage and add value afterward using the RYS instruct guide that comes with it. Thanks.

Okay, so yes, absolutely, I recommend getting the syndication network first, as we talked about in the Battle Plan. That is the process that you know, our step by step procedure is to start with the syndication network, that's always the first thing that we do. Once that has been delivered. Then you order that drive stack that way you can include your syndication network properties, as far as what to include in the orders. For syndication network, really, all you need is a logo, your primary URL, your money site URL, or if it's for a YouTube video, it'll be you know, our excuse me a YouTube channel, then it'll be for that but you want to provide an RSS feed to. Something else, a few people have asked recently that have the press advantage, their own subscription or that have been doing Press advantage, you know, press releases through MGYB, that when we set up an organization page for you, or if you have your own, like I said, your own subscription and you're managing your own accounts, then they also have an RSS feed. And that's something that you can include and have, you know, apple, it's created for your syndication network also. And that's something is very, very powerful, so that you can syndicate those press releases. So keep that in mind guys. That's a feature available in MGYB. You know, for the syndication networks, but definitely get those first provide the logo, the money site URL, just fill out the form and give it what it's asking for. As far as content you don't need any content. The content is going to come from your blog when you're posting or publishing content to your blog. It's going to get syndicated to the network. For your drive stacks, I'll let Marco talk on this briefly too. But for drive stacks, you don't need any content either. You just need basically your a handful of your money site keywords, your primary keywords product and or service keywords and then we do everything else. Marco, can you talk about that?

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Marco: Yeah. Well with keywords, it depends on whether they order one of our keyword gigs first, right? Or if they're going to provide us with the keywords. So that's a depend on the scenario as with anything that depends right how much information you want in there. We do collect information, as you saw from the contact form. But I mean, our VAs are trained to go out and look for relevant content. Because when it comes to an RYS, a drive stack, and a Gsite, it doesn't matter. We actually want to mirror your money site. So whatever's on your money site, you want that on the drive stick to push relevance from driving and the Gsite over to your website. That's all we're concerned with. Sometimes, the Gsite will rank so we do try to make it as good look as good as possible. But I mean, I don't see anything that you necessarily have to do with the RYS stack except provide the info that we request or order it from us. And yes, by all means, submit your tier one branded as part of the URLs that you want to push relevance to, because that really helps. And then when you do link building, it really helps to have that spread throughout the drive stack.

Is It A Good Idea To Have 4 Pages On Your Website Dedicated To One City In A County?

Bradley: Very good. Next question is from Dave. He says, Is it a good idea to have four pages on your website dedicated to one city and a county. Then each page would be, for example, plumber plus city or 24-hour plumber plus city or emergency plumber plus city after our plumbers plus city, then repeat the same to with the next city or county? I'm going to say no, I would like to get everyone else's input as well. But I don't recommend that years ago. Yes, but now, I think you're better off optimizing one page because those are all very similar. So optimizing one page just has you know, separate basically content sections or header, you know, headings with that, where you can optimize for each one of those sections, you might have a paragraph or two about each one of those types of plumbing services on the same page. However, what I would recommend you do is create a category for that and create so essentially going to create a silo for that particular city. And then that way you can if you find that you need additional, which you likely will, you'll probably need some additional content to help to push that page right and yes, for you know, for SEO purposes, then if you have a category set up for that same city, you know, plumbing cert, you know, plumber, city, plumber, or what however you want to set up the category, you can publish blog posts within that category, like in other words, you can publish blog posting, put, place them in that category, and then use silo linking structure to be able to boost that page, if that makes sense. But instead of having four pages that would likely be thin on content or very close to being almost duplicate content for each page. I think you're better off just optimizing one longer page for all of those terms for that particular city, then creating a category for it. You can even redirect the category URL to that page itself. But that way, whenever you're publishing blog posts, you can place them into that category and then use the internal linking with proper, you know, siloed linking strategy to link back to that page and get a boost from it that way, especially when they're syndicating through syndication network. So Margaret would say you and how would you do it?

Marco: I 100% agree to have one page with all the information on it because it's all relevant. And it doesn't have to we used to target it that way. one page per keyword, but that's no longer necessary. So we give the bot all of the information on one page what I do also recommend to skip navigation links. And what that happens is that then it helps rank up divide up your content, so that you could actually rank with your skip navigation makes it your excerpt

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For that, what that's navigation for that question. And this is especially true a frequently asked questions, but let me just try to stay on this subject here, skip navigation so that Google can pick out it what's relevant and what it will rank it. And it will sometimes and often pick out the question and answer or the service and then the explanation about the service and excerpt and actually put that in the SERPs since you've used skip navigation to guide the user to the best fit for the query. So yes, totally what you said plus, don't leave out skip navigation to guide the user experience.

Bradley: Yeah, you can go ahead Hernan

Hernan: No, no, yeah, I was about to say that with with with Google at this point in time, you don't need to, you can should like have more content and markup properly marketed properly. And you should be on a good spot because the same page could rank for it will run for hundreds and sometimes thousands of keywords, you know, so yeah, I totally agree.

Bradley: Yeah, with a skip links or the jump links, whatever you want to call them, you can actually link those, like from the blog posts, if you're doing blog posts for additional content to kind of give that category and page a push, you can actually link with those within the post directly to those hop links, which would go directly to that section on the page. So that's how you can optimize within the silo for that. So it's very, very powerful. And remember all that gets syndicated through syndication network, so

Okay, well, thanks for refreshing when I didn't ask you to.

Would Havinge A Related GMB Listing Helpful In Ranking A Local Lead Gen Site For Small And Less Competitive Location?

Alright, so the next question is from Gordon, what's up, Gordon? He says, Hey, guys, thank you very much, again for these extremely helpful hump days. It's really appreciated it. You're welcome. As always, Gordon, he says, I know you said previously that it is super difficult to rank your local niche. Though we've answered this multiple times. But let me finish reading it, I guess, local niche lead gen site organically because of the heavy presence of directory type sites on the first page of the Google search results. But if someone wanted to try rank a local lead gen site organically for a small, less competitive location. I was wondering how much of a site ranking factor having a relative GMB listing was, if at all, and whether you can actually just ignore setting one up and still rank without any increase in the degree of site ranking difficulty. Yeah, I mean, as I mentioned before, you can as you if you're in a, like a suburb area, for example. So out of the broader geographic term that most people would be optimizing for, right? So if you're targeting a geographic modifier or a local modifier, tight term, that is not very competitive at all, then yes, you stand a much better chance of ranking organically. And as we've said before, you know, you can do it without having a GMB week for a long time for Well, about a year steady. We pushed the GMBs very hard because we were, you know, so easy to get them and you could get them in each location that you wanted to rank but for what you're trying to do, I would say

I know you know, you're not gonna if you're not going to try to spam GMB into that, then yes, you can chat, you can just set up a, you know, a page on a site, for example, or in a standalone site for that particular area. I would and I'm sure Marco would agree, or everyone would agree that I think you're better off creating a brand. And then building authority through that particular brand domain that may cover multiple areas, even organically if even if you're not trying to rank with the GMB you know, in the map section. Because what happens is over time your site will grow will gain authority, right will accrue authority, which will make it easier over time to rank in new areas when you want to optimize for new locations, as opposed to setting up like individual sites for each location, which is kind of the GMB strategy. But we're talking about organic ranking now. So you really want to accrue that authority and it has a cumulative effect from all the other work

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You're going to be doing so that each time and here's an example. You know, for a lot of the lead gen stuff that I do, I've created multiple subdomain WordPress sites for. So what happens is each new location would get a new subdomain. And then I would install a new WordPress site that was typically usually just a one-page website, well, maybe a couple of pages like contact form and things like that. But what would happen is after like the fifth or six sub domain, then each time I would add go into a new area and I'd add a new sub domain for new location, it would rank so much quicker than what it took to get the first few right, if that makes sense because it was benefiting from all the authority that accrued across the entire root domain as well as all of its what I call sibling subdomains. That makes sense. So you can accomplish that same thing whether using subdomains or not, you could be doing it just through a domain and with inner pages for that matter. So I mean, initially it may be a bit difficult but if you're starting with a low competition area,

Yeah, yeah, you stand a really good chance because a lot of the directory style sites are not going to be targeting on a more granular location level. So again, I say it is absolutely possible without a GMB. Guys input, please,

Marco: it's possible. But when you're talking about local and something that triggers a three-pack, something that triggers the map, you're going up against proximity, right. And so what you're trying to do is put so much power so much relevance and authority that you override, that that proximity factor that's triggering that map, you're trying to get your brand to be so related to the location and to the keyword set to the niche that it actually overrides proximity and creates a knowledge panel rather than the three-pack. Now, the problem that I run into time and again, if I'm going to push that much power, it's going to take a whole lot of money until it's a whole lot of money that most local people don't have to give you if, if you're doing clients, and it's a lot more money than I care to spend in a particular niche in, in, in a location in something that's location-specific unless it's it's a really high ticket item that I might be after that I know that that you know, if I'm doing dental, for example, I know that cosmetic dentistry or maybe a what you call it a facial reconstruction surgery, right and not just getting your face redone or whatever, but reconstruction surgery where they actually had to go in there and work on on the bone or whatever. That's a lot of money also. So that's worth my time. You have to weigh how much you can make from it from and what you'll have to spend to be able to make that and how much time this is all going to require. overriding that proximity factor is not a joke, it can be done but you have to override that you have to somehow overcome that. Because what Google is going to push to that person looking at that particular IP, is something related to that IP. And how do you overcome that?

Hernan: Yeah, I just want to add real quick. I love what Marsha said, the fact that when you're approaching this type of, of whether you're working for a client or you're launching your own project, which you very well do. The reality that you need to it's like, it's like any investment, right? There's the risk-reward ratio or you know, the money and the time that you need to put in a project before it becomes profitable. And sometimes, you know, we, we want to, like, we want to send a nuke or we want to nuke the entire search engine and we spend a lot of money and we spend a lot of time for a project that might not be profitable. So if you're going after injury attorney, if you're going And after, like, that's what Marco was saying and come because of medic dentistry, right? Those are niches that might require you to have a nuke, right to nuke it down like to actually go all in and it might take you maybe a year to see results, right. But then when you're going after some other niches where the cash flow is not there, or maybe, you know, the money's not there, that's why I like to I like to work with high ticket potential clients or high ticket items like pool installation or pond installation, landscaping, you know, high high ticket type stuff that you know, will make sense when it comes to using these type of techniques that Marco was saying, which you know, do take time and money. So I love that.

Bradley: Anyone else?

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Right. So Gordon comes up again with By the way, I recently read an article that said that the reason that the local directory sites take up a large percentage of any particular local Google search result is that not 95% of the local businesses in that area have such low SEO signals that Google deems it more appropriate to rank the directories ahead of them. The article said that such situations were actually indicative of it being easier for you to rank a website for that particular niche and location. Can this be? Can this theory be at all possible and have any merit whatsoever? Well, you know, I'm again, it's going to vary it's going to depend on the query and the location because I can tell you for a fact knowing that I because I've battled in local space for a long, long time, that that is not the case for a lot of there is that are more competitive. It The reason that the directories ranked so well, is because they spend a lot of effort to get them to rank and they're, they're benefiting off their inherent authority from being a large authoritative site, which is what we're talking about in the previous question, which is why we record you know, recommend that you're going to build you know, a brand that will start to gain or crew authority for that very reason.

So my point is like, and I always use this example, but like Fairfax, Virginia, like plumber Fairfax, for example. That's the one that I've shown multiple times these Hump Day Hangouts. And it shows that there are only two or three brands in the search results for that keyword. The rest are all directory pages. And it's not because those brands aren't spending a shit ton of money on SEO, trust me, they are. And it's, it's not that those that there are not other people competing. And that's why all of you know, Yelp and home advisor and Angie's List and all of them are ranking. It's because those directories have put, you know, put forth a lot of effort to show up there because they know there's a lot of traffic, so I'm calling that bullshit again, or I should say I should qualify that with it depends on the area. If you're talking about a lower competition where there's not a lot of people competing for particular keywords Plus, you know, location modifier, the location that you're targeting I mean, then yeah, that very well could be that the directories are just ranking there because there are not very many people competing. But in, the more the more competitive areas, which is, you know, you can usually just, and I don't usually recommend using the Google AdWords or ads Keyword Planner Tool for SEO research, however, you can determine where people are competing by looking at the search query numbers, the search, you know, search volume numbers within the Google ads, Keyword Planner, because people that are bidding for keywords and paying for AdWords that you know, you'll see that in the keyword planner, because you'll see what their average cost per click is, you know, and you'll see high numbers and things like that, which is also high volume, high numbers as far as the cost per click, but also perhaps high numbers in search volume, which means there's demand there, and there are people competing in that space, both for ad space or ad exposure as well as for SEO.

So you can use that data to determine which areas are if you go look in the keyword planner, for example, for, you know, plumber plus a location, and it shows very little or no search volume, and which means there's probably nobody bidding on keywords there, then yes, that's an area you could probably write for fairly easily with organic SEO, because it means it's not very competitive. But if you go look at like plumber Fairfax, for example, Fairfax VA, or Virginia or something like that, you know, Fairfax plumber, something like that any one of the variations thereof, you'll see that it's got high search volume, and it's got high cost per click numbers, values, high cost per click values, and that's because it's a very competitive area. So again, those directory sites know that and that's why there are working on, you know, actively or proactively working on ranking on that first page of Google because they know they'll get a lot of traffic from it. Any other comments on that, guys? Marco. I know how you love articles about SEO.

Marco: Oh dude, how did they get that 95% plus number? Did they go? Did they go to every local niche and go through every possible keyword in the niche? And how did they measure whether it would be easy or difficult? Did they try to actually rank in it because we do go after very difficult competitive niches in the competitive very area? Can you type in something that you've not logged in please a plumber in DC or DC plumber?

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Because we went after that two years ago when we were right around this time, as a matter of fact, a little bit before when we were doing RYS Academy Reloaded. And we're like, man, we're in the three-pack number one plumber in DC number two, and then if this was two years ago, Yeah, nothing has been done in two years. And it clearly doesn't work. No, no, it doesn't work. That doesn't work. But you'll see that the G site is ranking in there and plumber in DC organically. There's three of those that you mentioned. Right? What do you call it? The directory type sites and then some under it are also

Bradley: Yelp, Angie's List and home advisor are the three number one or get the first three organic listings guys. Do you think it's because nobody's competing for plumber DC for DC plumber keywords or do you think it's because they're highly authoritative and they're actively trying to rank organically here? Think about it. You know, that's my point. You know, Marco is talking about how using RYS tactics have been able to get this brand, which you know, to rank as well both are well in the maps pack, but just organically down here to sites, you know that the branded domain as well as the Google site but that's what I'm saying the top three are actually those directory style sites and it's not because this is not competitive. Does that make sense? Yeah,

Hernan: we should we should rename we should name RYS Academy, the Freedom Tool or something like that because if you think about it like Yelp, Angie's List and home advisor they're all have their own marketing team those are like teams of people you know I'm probably they have two or three people dedicated to SEO alone and big budget. Yeah, what big fucking budget so they're spending millions of dollars every year not only in advertising but also in SEO. I know I know this because I witness how people you know, they will hire like two or three in house SEOs working eight hours every day. And then you go in with a like 100 times lower budget 100 times less the number of people right because it's usually your own with a BA and then you sneak in under those three behemoths of a website, so that's that's one thing that RYS Academy should be renamed to the freedom to or whatever, you know,

Hernan: This cost is this test was 500 bucks. Yeah, it was a test. And there were named work to you know, that doesn't work by the way that they'll tell you that that RYS drive stacks don't work. But anyway, I just wanted to show that that you have to push that kind of power to beat these people. I'd be wary of anyone pushing that those kinds of numbers unless they back them up with the test that they did. And I'd be careful going into a non-competitive area. If you're planning to make a whole lot of money or just try to rank in a whole lot of low competition area so that you can get a few leads coming in. If these people aren't investing in these low competition areas, it's likely because there's very little money to be made in there, but you can still make money by outranking them in these less competitive areas except you do a whole lot of them so that it makes sense to whatever it is that you're trying to do whether it provides leads for the client, or sell the lead yourself. Yeah.

Does Having Multiple Syndication Networks, Drive Stacks And GSite Enough To Get Decent Trust Flow And Domain Authority In Ranking For National Keywords?

Alright, so Mark earlier you had posted this link to this question here. So I'm going to just hand this one over to you. Yeah, this question always comes up. And I just wanted to answer it's a new person, I understand that you guys also come in from other groups where they're still using these metrics. And he says that he's trying to rank for national keywords while ordering multiple syndication networks, as well as drive stacks plus Gsite be good enough to give me decent trust flow and domain authority. Oh, well, I have to use other link building tactics. here's the deal, why I wanted to ask you this. I can't tell you whether it's going to give you trust flow and domain authority nor do I care whether it gives me trust flow and domain authority because I can push what I call ART and the art of art, which is activity, relevance, trust, and authority into my stream, as you just saw in DC plumber, and people are doing this nationally with affiliates with all kinds of different projects. And we're doing this also with what Bradley is not teaching and what he's in. We're going to push a national brand into this and take some take that guy on that's dominating the space. Now, my point in answering this is I don't care trust flow is a Majestic metric domain authority is a Moz metric. Domain rank, I think it's Ahref. None of them know.

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Okay, we know there are over 200 ranking factors. We don't know how they're weighted. We don't know how much importance Google gives to each one. So that the final piece of the puzzle is your ranking score. It's the ranking score algorithm and it's the ranking score panel. That's what you're after. That's the Holy Grail. Nobody can approximate that. Because nobody knows the weight that each one has. What we can do is pushed, as I call it the ART of art. And yes, I'm taking from Sun Tzu and the Art of War, of course, but activity, relevance, trust, and authority so that I become so trusted and so authoritative in the niche that Rank Brain is forced to find a place for me in the rankings. That's how we do it. That's the way that we do SEO. It's not the only way. But it's one of the correct ways to push away that kind of beat people up and move them out of the way in the rankings. It's to me, it's the only way it's either that or compete with the million-dollar companies and unless you have million-dollar pockets, you can forget it. You can go and do it that way. Look for million-dollar pockets or do it our way which is pushing the ART of ART. So I hope that answers your question fully. And if it doesn't, please come back to the Facebook group. And we can go further into this. Because I this I find this really interesting. And we try to push people away from third party metrics that are simply selling their metric. And it doesn't really apply in most. Yeah, it has to be really high in order for it to make a difference in these highly competitive spaces.

Hernan: Yeah, yeah. Remember how we remember we, we had some case studies of manipulating, manipulate and she say, the main authority like big-time with thousands of thousands of top domains, and trust flow so was easily manipulated. It didn't correlate though, to the traffic or the visitors that those websites have. Because when you so for instance, the traffic and the domain authority school of thought comes from buying PBNs, right and if that was the case then would you would be buying websites with a lot of traffic, but usually you would, right you will buy a domain just because of their metrics, which is fine, right? It's a school of thought. But we went, we were able to manipulate we took, I don't know, domain authority up to 90, and trust flow up to 70 and 80 using like safe links and all that shit. And I remember that you know, it was pretty easy to manipulate and but it didn't correlate with sales, with visitors heads and sales, which is what we're going after. So, I think that that makes a lot of sense. And also, if you guys wanna if you guys want to join the Facebook group, it's free. It's called. If you go to if you go to facebook.com and if you search for SEO and Marketing by Semantic Mastery, you will be able to join the group you should need to answer a couple of questions and then you will be able to join the group free.

Is Local SEO Dead?

Alright, so next one. Let's see this is a good question. said just from Jason. He says, Hey guys loving your Hangouts. Thanks so much, but I'm a bit worried is local SEO dead now? In the previous hump days you said to stay out of the GMB and even clients GMBs are too risky to edit now and that organic rankings are mostly just all directory sites now. So if we can't confidently approach a client and offer an offer to edit and optimize GMB to rank it and can't rank your own site, either, because it's only directory sites ranking, what is there left to do? What are we supposed to sell them just PPC services? If so, can the Battle Plan help me with that? Thanks. Okay. So, unfortunately, I guess what I said the other day was taken a bit out of context when I said that because what I mean in part it was or maybe it was misunderstood, or maybe I said it wrong. Okay. But to clarify, no local SEO is not dead. Not at all. Far from it. But what I'm saying what I was saying was Yes, right now GMBs are a bit risky to optimize, to do anything on page with even valid businesses are getting you know

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getting chopped or suspended by Google because of like valid actual valid changes. So I just say, you know, be wary of that. Be aware that that could potentially can happen. And it sucks because there's not much that you can do about it, except file a reconsideration or reinstatement request and wait until Google finally gets around to looking at it. And hopefully they'll reinstate it. It took several weeks for one of my clients that got suspended for no apparent reason. And it took like three weeks. So I'm just saying just be careful with that. As far as ranking organically again, I'm not saying you can't do that. What I'm saying is that it's difficult to do and it can be depending on the area, like what we were just talking about in the previous question, but for Gordon, was if it's a lower competition area, you can generally get fairly good, organic ranking results without a whole lot of work. It's the more competitive areas that are going to take a little bit of time and the site itself is going to have to accrue some authority typically before you're able to get any significant traction and organic rankings for that. But it can be done and it can be done with really good on page, like site structure number one on-page SEO, you can like you can significantly shortcut the time that it takes and the effort that it takes to rank organically if you have proper site structure and proper on-page SEO. Right. And there's something that we talked about a lot, the best on-page site structure and on-page SEO training that we are aware of and all of my partners will agree is Jeffrey Smith, SEO Bootcamp, which you can get it https://www.semanticmastery.com/seobootcamp for half price. And I'm only saying that because it really is hands down the best on-page training we've ever seen. Jeffrey Smith, what he's able to do with just on-page and the way that he structures his sites is absolutely incredible. He can outrank authoritative sites with little to no backlinks at all because of the way that he structures the sites now. It's a lengthy process to set up sites that way

Once you learn how to do it, you can streamline it, but it's something that I would recommend doing. So have I gone to all my clients and said, No, you know, I can't offer you SEO Services anymore? No, it's not that at all. But what I have found recently, especially, is to offer a more holistic approach like a more overarching marketing approach than just SEO. Right. And you know, guys, we, we've, we've talked about, it should be common knowledge now that you don't want to put all of your eggs in one basket, right? So you don't want to rely entirely on Google for leads. So you're better off in my opinion, right now offering SEO Yes. And organic SEO is certainly something that you can offer but you also want to work into it if possible, as a marketing consultant or professional, right. You want to be able to provide additional services that are going to help the business whether you do them yourself I don't recommend Are you build a team that does them for you, or you outsource them to third party vendors?

You can still provide these and kind of manage the work like act as the conductor, right, of all of the different pieces that you're managing for a marketing campaign for a business, which could be SEO, content marketing, which is really part of SEO anyways, inbound PR, right? So that's like getting a public relations to work out there that includes press releases, interviews, articles written like, you know, not not like spammy SEO articles, but like, you know, news articles written which again, can be press releases, but getting maybe, you know, interviews done on podcast, things like that. Those are all considered inbound PR. PPC, absolutely Pay Per Click, remarketing, right video stuff, all these things that direct mail, believe it or not, I started doing direct mail for one of my newer businesses. I've been doing a lot of it in the last couple of months actually. And direct mail, believe it or not, has a significant effect on your digital presence, which I never would have put those two together over the last several years because I've been entirely a digital marketer for many years now. But now I'm seeing the actual benefits of being able to provide or incorporate direct mail and other types of online, or excuse me offline marketing into an overall marketing campaign, because it will have an effect through what we call social engineering on on an online presence, because if people see a brand name outside of digital right outside of Google, for example, if they see it on in direct mail, or if they see it on maybe published in places that they're reading and low around their local town or something, they may go to Google, it's likely that they'll go to Google and search for that brand name. And that is a huge ranking signal guys. That's called a navigational search query. A brand search is a huge SEO signal, right because it creates it signifies that the brand is got is is is popular, it was gaining popularity. And so Google loves that and will actually start to give or promote a brand in the search results because people are going and searching for that brand name. And so it's, it's very interesting. But what I'm saying is, instead of just focusing like on SEO, for example, try to think of more of a holistic approach. And that's part of what my what I'm going to be talking about it at POFU Live this year is about how I'm seeing in one of my own businesses now how having a more holistic approach, as I call it, to marketing has an effect all across the board, including digital and SEO for that matter. So what do you guys think?

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Hernan: I love that I actually love that. Actually, you know, if you're running radio ads, like who, who the fuck, listen to the radio, right? But if you're running radio ads that can also help your digital presence because it's the same thing, right? And then if you're doing remarketing now, the reality is that I think that I mentioned that last time they hang out the fact that people need more and more touching points to make a transaction right? And the touching points are all over the place. They're not only on their computer, but they're also on their mobile phones, and they're on their email and on social media and then on Google and search engines, and then, you know, banners and so it's like, the more holistic you can be for your client, you become a local marketing expert, not a local SEO expert, right? It's like saying, Well, I'm a local Facebook ads guy. Well, what happens if Facebook changes the rule of engagement? Right, you're fucked. So I definitely do agree with Bradley in terms of being more holistic, because that will not only give you more ease in terms of how you can approach a project and give the guy results, but also will make you more valuable, which translates into that you can charge more money because you're giving much more value to the businesses that you're working with. So the more toolbox you can dominate and master and you can have them on your tool belt, the better. It's like, you know, you become a more well-rounded marketer or expert in the field. So you can effectively charge more money at the end of the day. So that's pretty cool.

Marco: Everything in our Battle Plan still applies whether local or nonlocal. It's just a matter of how you apply syndication networks as far as your entity, your RYS plus drive stack, then your press releases then embeds and then link runs link building into embeds and press releases, drive stack plus GSite being your SEO shield and your filter and your power up to whatever it is that you're doing wherever that juices going. It goes through that drive stack that g site to amplify the power. And RYS guys come on two years ago, we haven't done anything to DC plumber, and it's still right there dominating the three-pack.

Bradley: So much more needs to be said, SEO. Yeah, SEO Virginia's and a four years boom. And that's a word good. That was showing that right there, May 16, 2015, is when I did it, and you can see it still. Boom, you know, so many versions of that, like SEO agency and the same thing I've met, my budget was five hours of time. That was it. Like there was no money put into that at all. It was five hours of my time to put that and it's ugly. It's awful because it was the very first drive stack I ever built, which I don't build them now. Look, it's even got a broken iframe from a Google Plus post that used to be there. And it's not where you know, and it's a shitty spun content. I mean, it's awful guys, but it's still ranked number one. And it's, you know, all the other SEO agencies in Virginia are below it and have been for what

Hernan: you have like three or four spots in there because you have the bradleybenner.wordpress.com which is you know, syndication networks, the network as well. URL and then bookmark

Bradley: Yeah, I'm having the same thing. And I'm on a different IP. So and what's crazy is this site guy is a one-page site. There's no blog on this. There's really no content on this site. It's just a one-page site. And it's just it's a benefited from the authority from the drive stack. And that's basically it. So again, it's, you know, you could, that if you were to look at my SEO metrics on any of these, you'll see that they all suck according to third party metrics. But the proof is in the results, guys, you know, so,

Alright, moving on. Because we're gonna we're gonna run out of time here and there are a couple of other questions I'd like to get to hope.

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How Do You Rank YouTube Videos In Google SERPs?

Okay, so the next one is sky blue says I'm finding it easy to rank videos on YouTube with CTR software, and producing high-quality videos, but I've been struggling for the past year to Rank YouTube videos and Google search. I've used RYS stacks, embed networks and other link building tools, which normally would have got my videos ranked, but I'm not seeing much of a positive effect using these same strategies in Google anymore. Any tips on what you find currently working for ranking videos in Google? Yes. And I've said this some dozen at least a dozen times, if not many times more than that. And we've even done training on it. I, you know, again, I can't assume that you've seen all of that, but YouTube, or buying real traffic to the video, which you can do through Google ads, that is, you know, do all of the SEO things that you've been doing, there's no question. Also, make sure your siloed like if you're if you're having a particular video or keyword that you're having a hard time ranking in Google search, again, use the YouTube silo method to and create just like you would be trying to rank a web, a web page or you know, or for a keyword using a website, you know, you take that broader keyword and then you find supporting type keywords and create additional content with long-tail keywords. And then you create that internal linking structure that links back up to that page so that each one of those becomes another potential like, you know, piece of content that can you can build links to which will and you can push your direct the link equity back up to the top-level page, the one that you're trying to rank well, you do the same thing with the YouTube silo. Right? So do all of those SEO things that you're talking about, make sure you're also using the YouTube silo structure, which is essentially using playlists. But then also by real traffic, guys, you know, if you're getting great results using CTR software, click-through rate, click what I CT Spam, right-click through spam software or there, there are also CT spam, you know, groups where you know, things like that, that's fine. That's great that it's helping you in YouTube. But if you want to rank more on better on Google, by direct traffic signals you can get, you can buy relevant and targeted traffic directly from Google, right from their Google Ads platform. And it works really, really well especially if you're doing all of the SEO stuff and on top of it, right. You know, and by the way, there are some keywords that Google just does not like to rank videos for. Just Just know that I know because sometimes I've seen struggle really hard to get anything to rank and in once I do get it to rank, it doesn't last on page one, it gets pushed to page two very quickly. And it's just one in sometimes you discover those kinds of keywords that just don't want to rank videos. or Google doesn't want to rank videos on page one for. However, for a lot of this stuff, like I said, if you buy real traffic signals, right from a targeted and relevant audience, which you can do through Google ads for very inexpensive, right, so again, if it's local stuff, you can set your geographic targeting to you know, a radius or within a specific zip code or a specific County, for example. And that way, all of the views that it starts to accrue are from IPs within a specific geographic region, which will help it to rank for a local type of keyword. But it doesn't have to just end it that right. You can also do audience targeting or what we found to work really, really well is what they call in market or life event audience target targeting because those are highly relevant. Viewers in Google knows that guys if you're buying traffic from a particular interest bucket or audience type bucket from Google. In other words, Google has identified people that have, you know, using Google products that are in the market for a particular product or service, right? That means they are actively seeking that type of product or service. They're doing recent searches. They're consuming content. They're engaging with content and videos and things like that around that particular topic, product or service. Right? So Google knows that and it puts them in this bucket that you can access and you can, you can buy traffic signals from that particular bucket. You can tell Google Okay, look, I want you to show my video to these people because you Google are telling me that they're interested in this product and or service. So now when, when they view that video as an ad, now it's it's registering as a view from a relevant audience. So as Marco just talked about art activity, relevancy, trusted authority, now you're getting two of those signals.

Right off the bat, you're getting the activity signal from the view. And you're getting the relevance because it's from a known audience within Google that is that Google knows and told you were interested in that product or service or topic, whatever.

Marco: Yeah, we talked about this in way more detail in our mastermind. Correct. So I mean, if you really want to get deep into this, I suggest that you come and join our mastermind because that's where everything happened. That's where we go really into detail. And plus, you'll get the training, the ads training on top of that. So it's just the place to be is at the Semantic Mastery Mastermind.

Bradley: So we're going to move on but that's I would recommend doing that the Ctr the click-through steps, bam software in the groups and stuff can help to a degree. But if you really want to get better, the best results or if you're in a really competitive type of keyword, then you know buying real engagement signals from a from real, relevant traffic. That can also by the way, potentially convert take whatever conversion action you want them to do they could become leads or prot, you know purchasers of a product or whatever the case may be. So it makes sense to do it and it's very inexpensive to do you can you can accomplish it with a small budget.

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Should You Be Concerned With Exact Match Anchors From GSite And RYS To Money Site?

Okay, uh, let's see if we can try to get through the next two very quickly you do you need to be concerned with exact match anchors from Gsite, RYS to money site or should we do exact match anchors? That's for you, Marco.

Marco: Yeah, that's a question for RYS group isn't it? If you're in there you and it's it's in the training everything that you've just asked us in the training to get it from there or when you get them done for you, sir? done. It's done for you. You don't even have to worry about whether you do exact match anchors or how it's linked. But what about done for you drive stack? What about somebody ordering and done for you drive stack would you get a match? Now get the deep keyword research. That's what I would recommend. Get the deep keyword research from MGYB. And we will take that. And that's how we push all of the relevance through all of those related keywords that we get, which is thousands of keywords from our deeper keyword research.

What Are Your Thoughts On John Mueller's Statement About Google Ignoring rel=”nofollow” For Links?

Okay, last question, guys. It looks like we're going to miss Ernest. But what I'd like to get this one he says, because I know Marco, I knew this would set mark off. He actually talked about this, and I think it was our mastermind, just today, actually. But he says I gotta ask, What is your take on John Mueller from Google stating that Google ignores rel=”nofollow” for links? This is confusing and would certainly be contrary to everything website developers and SEOs have been doing for years. That's, yeah, sorry about that. That's not what he said.

Okay, is that no, no, that's not what he said. It's misleading because that's not what he said. And what Search Engine Journal says. He said, is that what he said? So please pay attention to what the guy said, it's definitely not the case that you have any kind of ranking advantage by marking all outgoing links, nofollow. That's what he said. And I called bullshit on what he said because I know for a fact, and it's tested and proven that sculpting this shit, right? works. You just have to do it. Right. How do you do it? Right again, that took place in our mastermind. It's been an ongoing discussion. For what about a month and a half since two months maybe? Since I since I revealed that again, you know what's working before it's working now, in our mastermind, and I told him, this is how you do it now. Don't do what we used to do. And we went through the whole discussion. Somebody actually took the time to call me on it. And they went and they applied it to one of their websites one something that they're working so immediate results. So I call bullshit on John Mueller. Plain and simple. tested and proven. Thank you.

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Which Keyword DFY Service Should Be Purchased In The RYS Order In MGYB?

Bradley: All right, we got about a minute it says which keyword done for your service should be purchased to be sent in with your RYS order. And that's what you just said the deep one correct?

Marco: if you want the most effective if you want to have like like everything that's available under the sun and then some get our deep keyword research content as we go in there for almost three days and pull up but

Bradley: Let me jump on that for just a minute. what's crazy is if you do that if you get the deep keyword research, spend the money on that and then use that or submit that with your drive stack order and we use all those keywords to build it build out the drive stack, watch your money site if you haven't connected to search console, watch the impression count from you know take a screenshot before you order the drive stack and then after the drive stack and and you know like I said it takes a few weeks but what you will see as month over month you'll see your impressions go for number of keywords that your site your money, psychotics over four will significantly increase month over month. And it's crazy because Google will start to recognize your domain your site for a lot of these additional keywords. It's crazy. So and that's something that I love to do with clients guys, I take screenshots when we start on I start a new project for clients, or for a new client, for example. And then one of the first things we do is order drive stacks and you know, hammer with links, but with all the keywords every single month, I can show that their impression counts are going up, you know, for from, and I explained to them that that means that their site is being discovered for more and more different keywords. And it's a great way to get, you know, a known for a lot that adds that additional relevancy is what I'm trying to say.

Marco: Yeah, it can be overwhelming when you get that spreadsheet with all of those tabs, right with all of those sheets and all of that information. But we do filter it, we do get rid of the duplicates, we put it into three silos for you. You can divide it into however many silos you want because the are other market-level keywords are categories and subcategories that can be applied from that. So it's up to you what you do. But if you just apply those three silos as we give them to you, not only to the drive sec, but to the website, and how we show that it should be done, you'll see significant, as Bradley said, you will see significant increases in everything that you're doing, because of all of the relevance that we don't usually add to it.

All right, 5:01, one more minute behind but looks like we got all the questions. So thanks, everybody for being here. We will see you guys next week. Thanks, guys. Alright, man. Bye, everybody.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 246

By April

Click on the video above to watch Episode 246 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Bradley: Sweet, we're live. Oh shit. That's right. This is going to be the Hey guys, this might be the last hangout on air that we do. Because I'm keep getting notifications that Hangouts On Air is going away August 1. So wait a minute. Let's see next week is the 31st. Alright, we get one more week. That doesn't mean that we're going to stop Hump Day Hangouts. That just means we're going to change our streaming format, they won't affect you guys at all. Just so you know, Hump Day hangouts will still go on, we're probably going to use Zoom and Stream It directly into the YouTube channel. There's a way to do that. And I've been meaning to try to play with that over the last couple weeks. That said, Hello, everybody. Something hangouts Episode 246. I think. Yes, do 46 it is July 24, 2019. Adam is not here today. That's why I'm taking over announcing or you know, greetings and all that. And we've got Chris on and Marco on I don't know where the hell Hernan is. He's missing an action. Or just being tardy today. One of the two. So hey, Chris, how are you?

Chris: doing? Good. Like, super happy to be here as always?

Bradley: Very good. And Marco?

Marco: I'm good man knee-deep in the training. I'm studying man.

Bradley: Oh, yeah, we're writing which training is at our VIP training.

Marco: It's only for mastermind members. But, you know, you can get in the mastermind so you can find out what it's all about.

Bradley: Well, that's good. Uh, yeah, we can tell a little bit about what it's about.

Marco: But I wouldn't say shit. Well, it's too good. It's too good meant to give it away for free. It's too damn good. Okay.

Bradley: I'll follow your lead on this one. But it's based around my new business. So I think that's pretty much what you're talking about. It's a fun business. I was just talking to Chris about that. Two of the things that happened today that are pretty cool. So a lot of money to be made. Anyways, with that said, Enough teasing. So first of all, if this is your first time here, welcome to Hump Day Hangouts, you can, I would suggest that you subscribe to our YouTube channel so that you get notified of updates when we're going live. Also, what we do a lot of times is take our you know, not a lot of times we have the question and answers from our Hump Day hangouts that get chopped up into individual q&a videos, and then uploaded to the channel, a separate Q&A video. So we've got a shit ton of content, literally thousands of videos on our YouTube channel about SEO and marketing, digital marketing, lead generation, client getting prospecting, you know, pretty much almost everything around digital marketing. So if you have any questions that you can typically find an answer by just going to our YouTube channel, and using the search this channel feature, right? So you just type in your question, and it will likely pull up an answer for you directly within our YouTube channel. But again, I recommend that you subscribe to our channel so that you stay notified of updates.

Also, if you're just getting started, whether you have a new website that you're trying to promote, be at local, affiliate, whatever. And it could even work for e-commerce. Or if you're an established, have established websites you're trying to promote pick up the Battle Plan. If you're watching this on the Hump Day Hangouts page, where you can post questions, there are banners in the right sidebar that you can click on to take you over to the Battle Plan, which by the way, I put a POFU live banner on the page today that will take you over to our live event, which was going to be held in Denver, in October this year. And we have, we had a really good first live event last year. And so this year, it's going to be POFU Live 2019. But those of you who don't know what POFU Live or POFU means position to fuck you. Maybe we could talk about that in a minute. Maybe a little crude. But there's a reason that we use that as kind of our slogan.

So with that said, Oh, yeah, Battle Plan. If you have any done need for done for you services, which come on guys, who doesn't? You know, one of the things we teach a lot of times is not to do all the damn work yourself. Otherwise, you're just you're you're your own boss if you're doing your own work for generating money, but you're still trading hours for dollars, essentially. And one of the best things that you can do for your businesses to unload the work, remove it from you. And you can do that either by delegating work, hiring virtual assistants, or employees and learning how to delegate work or finding third-party vendors that can do the work for you which we provide all of the methods that we teach, as done for you services in our store at MGYB.co, which stands for Make Google Your Bitch. So go to MGYB.co there's a link or a banner in the right sidebar on this page as well, that will take you there so you can see the done for you services. And lastly, I think I'm doing pretty good fulfilling and for Adam. Lastly, join the mastermind. If you really want to take your business to the next level, the mastermind is what it sounds like we don't just have a bunch of training in the mastermind, although there is a bunch of training in the mastermind. It's a community of like-minded individuals that are all trying to grow their businesses primarily through digital marketing. And so that the real value in my opinion is not just all of the training, and all of the discounts and all of the first opportunities that new trainings and new products and all of that I think the real value is truly the actual masterminding with other successful and aspiring, you know, people that are ambitious, in other words, people that are trying to grow their businesses and get the most out of life that they can. And it's I think it's a great community. We have a Facebook group where we chat on a regular basis about all various types of topics, not just digital marketing, but all different kinds of things. So I would highly encourage you to come join the mastermind to how to do guys you guys want to add to that?

Marco: No, I can Awesome, man.

Bradley: Sweet

Chris: if you want to POFU Live ticket. People should better hurry up. You can get them at pofulive.com. Probably somebody can drop the link. Yeah. And you're like, I'm super excited, especially for the VIP Plus package. Because like the live event that we've booked this special extra day. Oh, man,

Bradley: can we all get together? Did we tell what the live event is? I didn't know if I was no,

Chris: no, no, no, keep it keep it that it like the one?

Marco: Let's Let's wait.

Bradley: So I can't. So we can't tell what the VIP event is not the admin. Oh, no, you know what? It's on the damn sales page Or on the sales page, I can see it

Marco: loving that people go to the sales page. Okay, the live event is and go to Denver.

Bradley: It's gonna be awesome. I think it's gonna be awesome. So yeah, go to the sales page, pofulive.com. And you can see what it is. But the VIP event we booked the venue for that. And it's going to be a hell of a lot of fun. I'm really looking forward to that. So Denver's supposed to be a fun city. I've never been but looking forward to going so. All right. Let's do it. Uh, yeah, I guess let's get into questions. Um, nothing else to announce guys, right.

Chris: I don't think so. Okay, well, that's the POFU Live sales page. Let me close that out. All right, here we go. I'll zoom in a little bit. By the way, there is no storms brewing here. So I think I'll make it this time. Last week. It's suck because I got booted off like, within I think 20 minutes. And that was primarily because of the power going out but there are no black clouds outside today. So hopefully everything will go fine.

Bradley: Okay, I'll take that as a note.

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When Is The Availability Of The MGYB Service That Helps Hiring VAs?

Bradley: Okay, Fitz asked seven days ago. And I think that was because it looks like Marco had been commenting. So I'm just going to start after Mark was the last comment. He says, When will we get the service to help us hire VAs come back to MGYB? That's a good question. That's something that we probably we've talked about doing that reopening that up? I don't know if when we're going to do it, though. That's a good question fits. I think we probably should, but it requires a lot on our end to find and screen VAs, you know, and put them through the interview process and all of that. So typically, we only offer that when we have to when we have a need to hire and we fire up the hiring funnel. And we end up screening, you know, and interviewing several at a time, virtual assistants or you know, a VA and then we end up hiring one or two usually and then all of the other candidates that were qualified, then that's when we will open that up and say, hey, look, we've got some candidates that are available that have you know, passed all their all of our tests and interviews and such like that. And then we'll make it available. But it's not something that we have a steady stream of because we're not constantly hiring. Fortunately, we've gotten to the point where we are pretty well, pretty well manned right now. So

Marco: even when we opened it up last time, it was only in in the internet, it was only offered in about in the mastermind. That's true. And I also all we also offer to train VAs, but again, that was only in the mastermind, that that's who gets it and I keep telling people the place to be is in our mastermind because you get the most benefits. I mean, from aside from everything that you mentioned, things like this where people are needing VA and we had some train vas and we just offered them to to our mastermind. I mean, it's just a perk and that's who gets it the list that we had that went pretty quick. But again, our mastermind is the ones who scooped it up.

Bradley: Yeah. So and I think that's what cities he was going to try to come back to the mastermind anyway, so I haven't seen you in there yet, man. Get back in.

What Are The Best Alternatives To Do Local SEO That Has Similar Results With GMB?

next to cinnamon I guess. Sounds like a stripper. So if you're a stripper now the GMB is touching by Google, what are the best alternatives to do local SEO and get similar results? Well, I don't know that you can get similar results with anything outside of you know, using GMB stuff. A, you know, I recommend doing what Marco says now, which is when you're first setting up or trying to verify the listing. If you're doing that on your own. Did you try to get the listing optimized as much as possible prior to verifying it receiving you know the postcard so that you don't have to touch it once it's verified. I have finally Google I've talked about this about three weeks ago, maybe four weeks ago now, one of my longtime clients, all I did was I was in there making a slight edit to their GMB. It's in the pest control industry. But it's a valid legit business. It was a real bonafide address, not even a PO Box or anything. It was like their actual business address. It's a service area business. And it got terminated gets terminated for suspended the GMB did. And I appealed it. And I just got the bullshit reply back this morning from Google saying that it was suspended and that they will not reinstate it due to it not meeting their quality guidelines. And then they linked over to their quality guidelines. You know, doc or whatever, that is stupid, because there is nothing that we did on that page. And there's nothing about that business that violates their quality guidelines, none whatsoever. And so I sent a reply back saying, you know, please explain there's, you know, this is a valid, legit business that has not done anything that violates quality guidelines. Now I know I'm not going to get a response. So I already emailed my client to tell them we're moving on, we got to move on to plan B, because it's likely that it will never be reinstated. So Plan B is to go out and create a fake parking listing, you know, which sucks, but I'm going to get a listing created in the same or verified in the same damn zip code. So that then all I have to do is I mean, it's going to suck because I've done it been doing SEO for that client for like seven years, I think. So we've got like literally over 600 and some citations or maybe even more than that that are going to need to be updated. And it's going to be a really tedious process, but it's the only thing that I think that can be done in order to get his GMB back which is just dumb. So as far as Is there anything else that you can do? No, I would recommend if you're starting a new listing, try to get it set up and optimized as much as possible before it's verified so that once it's verified, you don't have to touch it anymore. I have not seen any suspension to occur from doing GMB posts. But doing anything else on page can suck, can cause trigger suspension, okay can be uploading a photo as an owner or a manager. If you're uploading a photo, you can upload photos to a GMB by the way as a Google user, not as a manager or an owner. In other words, especially if you're a local guide, or if you have personas that you built out using something like BrowSEO, for example or Ghost Browser, and you have some, you know, Google profiles out there that have some history and that kind of that it seemed like they're valid, they're not, you know, then you can upload photos that way to an actual GMB listing. But I wouldn't do much with the GMB website, I wouldn't do much with changing information like the business description or hours of operation or anything service areas or anything, once you have the initial things set up, at least for now, eventually, maybe it'll get to the point where you can we can do that kind of stuff again, but right now, it's just google still on a on a rampage. And it's a bloodbath, and it's just not something I bed because you could lose it.

Bradley: I mean, the other things that you can do would be local SEO, obviously, you can do pay per click marketing, Google AdWords can be incredibly expensive. It can, it can also work very well. But it can be really expensive. You can set up the Bing Maps listing, but that's not something I get a lot of traffic from or leads from. I'm sure you guys are aware of that. And then you can work on organic SEO, I don't get a lot of really good results from organic SEO for local businesses. Because they typically, you know, they're buried now, especially depending on what kind of business it is. But for most contractors, which is primarily what I work with, there's almost every industry now has the verified or Google guaranteed, like Carousel of ads above, like at the very top, and then there are ads, and then there are maps. And then like, you know, you've got to scroll two-thirds of the way down to the page even get to the organic listings. So you know, Google's trying to force more people into paying, which is why they have there are Google guarantee ads for service, you know, service type providers. And then there's the ad section and now the map section, which, you know, I unfortunately that don't probably end up going paid to I think, think that's part of the ways that they're going to end up getting rid of spam is forcing GMB to become a paid listing.

So, you know, I probably didn't answer that as the way that you wanted to, I would just suggest that you do, you know, hope more of a holistic approach for marketing as opposed to just relying on GMB for leads for a business. Right. So that would include Pay Per Click marketing, not just in for the search, PPC, but also you can do PPC ads for Bing search, which also is the same platform as AOL. Believe it or not, some people still use that not many, and Yahoo. But you can also set up remarketing, you can set up Facebook ads, content marketing, press release marketing, which is called inbound PR marketing, right. So those are all different things that you can do to create more of a holistic marketing approach something that is more than just relying on maps SEO. Marco, you want to add to that,

Marco: I mean, you can still do local GMB. Right, it's just that what you'll have to do is you'll have to work through your clients GMB with the understanding that if you get in there, and you do something, just whatever Google is really touchy that it might get suspended. So the client has to understand the risk and that it might not be recovered. Now, when I run into something like that, when a client suspends or what I recommend, when you have a client suspend the GMB is have the client, talk to Google. And if you're going to go in and call Google and talk to them, act really stupid and ignorant and you don't know what the fuck was going on. You hired this guy, he took your money, just do whatever you have to do to get that GMB recovered, because that's somebody's livelihood. Right. So that's something that you have to understand in the local space. Most of the traffic, as Bradley just said, comes through that three-pack, it comes through those listings, it comes to those calls. Now, of course, it's things that you could do organically, to push that up. And if you're working on a local GMB level, local GMB Pro, those methods that are taught in that training, they still work. And if you push on that with an RYS stack, press release stack behind it and the link building behind that it's going to push it up into the three pack. The question is, are you going to have that property to push up into the three-pack? It's not likely you could have it I mean, the methods that Bradley taught prior to all this, it still works, go to the post office, yet a post, post, peel box with street address, push that up into the three-pack, those methods are still viable. The thing that we can't do is verify businesses anymore. I mean, MGYB we did it for we can't do that anymore. And the thing we can't do is since they were Yeah, they have spammed addresses they were they were just totally fake addresses, sometimes empty fields, garbage cans, we would verify anything, it didn't matter. You can't get them back, you can't recover those. And so what do you do? You're stuck out there with nothing. So it depends on what you mean by local SEO, and get similar results.

Bradley: Yeah.

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Will Google Penalize A Partial Matched Domain?

Yep. Okay. So next is Gordon Gordon. What's up, buddy? He says, Hey, guys, thank you very much again, for the help you provide. You're welcome. You said last week's session was cut very short by storm. So I'm posting my question again. Okay. Thank you, because otherwise, it would have gotten Miss Gordon. He says, if you've already gone back and covered last week, missed questions, please just ignore this. No. And I have not. You mentioned previously, that was not a good idea to use a keyword match domain for a local business site. But if you use something like top local plumber, com or top local plumber is not a keyword you intend on targeting? Where you tend to target excuse me, will you still run the risk of a Google penalty when you optimize the site for targeted plumber related keywords and the specific geolocation just because you have plumber and the domain name now, because, you know, that seems that's natural that what I was talking about was an exact match. So a lot of times, you know, you can use a partial match keyword, because a lot of times the service will be part of the brand name, right. Like, you know, Joe's plumbing, for example, right plumbing is part of his name. But what I'm talking about is not using exact match keywords, if you want to rank for you know, I use this example all the time, but plumbing, Fairfax VA or plumber, Fairfax VA, like, if you had that exact match domain, that's what's real can cause the filters, right to be a bit more sensitive, that can cause Panda, Panda type penalties, really, over-optimization penalties. And that's because it essentially you've already got you to know, you're you're putting up red flags, saying that you're already a, you know, an SEO, in other words, you're starting off with everything that the bots look at, from that point forward from the moment that they come to scan your domain, it's through the lens of it's like an SEO Slanted Lens, right? Because it knows that it's an exact match keyword. And so it just makes running you you run the risk of all of the additional optimization that you're doing of over-optimizing, right, but a partial match isn't quite the same. Because like I said, a lot of times brand names will have a partial match keyword as part of the brand name. And that makes perfect sense to do. So whether you're adding like city, like the location as a partial match or a product or service, especially for local, then it doesn't really matter as long as you're not just combining the two is my point. So, you know, again, now, if you already have plumber and the domain name, then, you know, just keep that in mind when you're creating like your URL structures and things like that, especially if you're siloed your site, which you probably should, you know, you I recommend going with the virtual silo now as opposed to the physical silo, we've talked about that in the past a physical silo is that category slash post name, permalink structure and WordPress where you visit, literally see the silo structure, the hierarchy of the categories within the URL, right? That's really unnecessary. I used to build all of my sites that way because I liked seeing that hierarchy in the URL. But now you can actually, it's better off, in my opinion, to have a shorter URL. So if you just go with the posting, permalink structure, then you can avoid having, you know, multiple occurrences of the keyword within the URL, which can cause issues too. So just keep all of that in mind. But no short answer is you're at you should be fine if you're just using a partial match keyword, or and I say keyword, but it could be like a location and the domain as opposed to actual keywords that make sense. You know, I've used this as an example. But like home pros could be a generic business name for general contractors or remodelers or deck builders or, you know, pretty much any sort of home service type contractor home pros could be a brand new, so you could put like the city name, like Fairfax home pros, right could be a potential name for any type of really any type of contractor that's in the home service industry. And so that would have the location modifier as a partial match keyword. Right, but not the actual service. But you could have like, you know, plumbing pros could be a plumber, you know, so you could, in that case, you could say, you know, Fairfax plumbing pros. Now that case, I would say that's a little bit too close to being over-optimized. You see it, I'm saying so just try to find something that would be maybe a bit more vague or a lesser, a less common type of term that is synonymous with what you're trying to promote, to make it to where it's not going to over-optimize or tripping over-optimization filter for everything else that you do on-site. That's all I'm saying. Was that clear as mud or what?

Marco: No, that was clear. Okay. Be careful with over-optimization. That's all.

Hernan: Bradley.

Bradley: There's Hernan you're tardy, man.

Hernan: I'm sorry, did I completely lost track of time launching Facebook ads campaigns? I was in the vortex. So I do apologize.

Bradley: So what you're saying is if the Hangouts isn't as important to, you know, no, no, I think

Marco: you'll be I think he's using code because Adam used to call it running in the woods running in the woods.

Hernan: Yeah, right. Right. For me, it's launching campaigns. Right?

Bradley: That's it.

What Is The Long Term Benefit Of Press Release For A Site And GMB Listing?

Alright, the next question from Gordon, he says, if you've already got, let's say, since most sites that the press releases are destroyed, we will purge the PR in 30 days or so other than a short term bump of SEO juice or traffic, what is the purpose or long term benefit of press release? For a site or GMB listing since the benefit appears to go away after a month or so? Well, we've covered this in the Local PR Pro and in the mastermind and stuff like that, I'll tell you kind of on a more conceptual or higher level. First of all, when you're you should be stacking, we just covered this a neat little last MGYB webinar that we did last week, by the way, last Thursday. So if you go to the mgyb.co/store/webinar, you can see it, you can also go to our YouTube channel and search for PR stacking, or press release SEO, either one of those, and you'll see the video that like Marco and I did an hour long webinar where we talk very specifically about how to get the best results with press releases. So if you're doing the press release stack method, which is daisy chaining, press releases together, then the idea is to find the press releases that do not purge for example, like on Press Advantage, it would be the press releases that are published on that domain, or Digital Journals, another one and there are others. But find the ones that do not purge and use those as part of the stack, right so that you're essentially daisy-chaining them together. Something else is press releases, I think should be an ongoing method, something that you continually do. You don't have to do them, you know, all that often. But as I suggested in the webinar last week that I, for all of my clients, even my lowest paying clients, they're getting now at least two a month or higher playing my most of my, my average client gets one press release per week. And I know that seems like a lot. But I do that because they're really, really powerful. And, you know, we the way that especially that we talked last week in the webinar, which again, you guys can find that on our YouTube channel. It works really well to come to us to constantly publish press releases, right? You silo them together, or that you step we talked about the PR silo stack last week, which is something new. That's working well, I've been testing that for several weeks now and it's been working really well, then that's how you won't, you'll end up preventing the juice, as you mentioned here from disappearing. It's funny, but when we first came out with a local PR pro method, which is shit, that's probably two years ago now.

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I had done a whole lot of testing initially, and so did Rob. And it was funny, because once we had fully proven the process or the method that it worked, and we were able to duplicate it across many different properties. I tested it on 15. I know Rob tested it on many as well. It was funny, but I kind of kind of really stopped publishing press releases for a lot of the properties that I had used in proving that, you know, and testing and proving the method. And it was funny because about I taught originally to PR stack link to the top local PR that was published. So in other words, if you were to if you were targeting a local, and it was called local PR Pro, so if you were targeting a local keyword, a lot of times you would find a particular one of the media sites that it was republished on would rank really well for a local term. Right, so your press release would rank on one of those published domains. And in my case, for a lot of the sites that our clients that I have in Virginia and the lead gen sites and things like that, we had an NBC 12 or something was one it was Richmond, Virginia NBC affiliate website. It was their affiliate website, that would it would publish on. So in other words, it was a local Richmond being the capital of Virginia, that one typically ranked very well for any sort of local Virginia business that I was trying to promote press releases. So originally, I would say we would link within a PR stack to whatever the top local ranked press release was in the stack. But then that's when I found out a couple of months later that they purge. And how did I find that out? Well, because of all of a sudden for things that were kicking ass rankings, especially maps listings, that we that I had pushed with nothing other than press releases. After about three months or so I saw started seeing a lot of those dropping off or falling, you know, several positions in maps. And upon investigation, I found out that most of the press releases that we had been linking to within the stack had been purged from the sites. So that's why I added some additional training to the PR pro method, which was to only link to PR is that don't get purged. So find the publication sites that don't get purged use those in the stack or setup redirect links within the press releases, like a domain. So you can do custom domain redirects or you know like you can use the pretty links plugin and your own domain or something like that. So that you can one day purge, you can go back in and change the target or destination URL within the redirect to another press release. That is still published. Now, I don't recommend doing that. Because if you're doing this as an ongoing thing, you're going to constantly have to go back and edit redirect links. And think if you're doing this on a regular basis that is going to compound they're going to accumulate to where you're going to have more and more and more redirects to edit as time goes on. And so that's not an efficient way to run a business. So your best bet is to just find the press releases that don't hurt. As I said, press advantage it would be you can link to the media page of the organization page, you could link to the press releases published on the press advantage domain, you could link to the digital journal. And you can also look through there are a few others in there as well that you could find, if you do any of the upgraded services as you know, Yahoo financial, or, you know, yahoo finance or whatever, or AP news or anything like that a lot of the times those won't purge either you can link to those also. Okay. So once again, the short answer is continually posted PR hours, but use the date the silo stat or the stacking method, preferably the siloed stacking method again, go watch the webinar that we posted last week, and link to the other press releases that aren't going to purge. Right. It's a good question, though, Gordon,

Marco: I think that the great part of this is that you get that media room. Right? Yeah, and all of your releases get published, or that you get a blurb in that media room. And so when you when you're doing link building, and you link build into your organization page, as they call it, in press advantage, all of the press releases that are in their benefit. And everything within that press release is linked to also benefits. And it ends up in whichever whatever syndication pages are still active, right? Because the other is are either up, there'll be a forum for not found, or whatever area you're going to get that because they've been they've probably, but the idea is that that the ones that haven't parts, they keep benefiting just from that just from link building into that organization page or that media center.

Bradley: There you go. So there it is, by the way, just go to YouTube, you can go directly to our channel and search our channel and you'll see it there. But you can also just go to YouTube and type in PR stacking. And it's the first video or if you type in press release SEO. It's the fourth or fifth video. So again, guys, just go check that video out. It's it was an hour and one minute long. We just streamed it five days ago. And it's very, very powerful method.

Hernan: And while you're at it, you can also hit that subscribe button because damn

Bradley: right you can

Hernan: Oh, yeah.

Bradley: All right back at it.

How Would You Handle A Know-It-All SEO Client Prospect?

Muhammad's up. I think we have answered this question in the past, but we'll answer it again. We've got time. Hey, guys, I'm talking to a prospect is presenting a challenge. They're interested in what I have to say. But at the same time, they're annoying, you know, the kind of prospect that read an SEO blogger too, and thinks that they're the bee's knees. They think they know it all. And normally I would just to walk away way but this guy came to me and seems genuinely interested. What's the best way to handle this? Do I just brute force my way through my showing how much more I know. Is there a smarter way?

Henan: Run like the wind!

Bradley: Yeah. Honestly, I, I know. Muhammad, you've kind of answered your own question. Do you know that? If they're a pain in the ass now, no matter what you do, they're always going to question it, because they're always going to suggest that they know a better way or that they know more. Right? So no matter if you brute force your way through it now, as you mentioned, and kind of bludgeon them over the head with what you know how much smarter you are, or how much more SEO knowledge you have than them, then again, all that's going to happen is it's going to quiet them maybe for a moment, or two, or day or two a week or two, maybe a month or two. But they're going to come back. And second guests are question what you're doing, you know, going forward at some point in time, they're going to think they're going to read another SEO blog post or two, and come back and question. And it's funny because this, you know, after the question about PR press releases, I was actually doing some searches on Google the other day about press releases. And I saw like an SEO Roundtable, a post that was just published in the last few months about that was specifically a post from the I guess the Google Hangout that they do with, you know, Robert molar, or whatever his name is Miller or whatever the hell His name is, and the Google Gods on a weekly basis, or bi-weekly basis, whatever. And, you know, they republish those, like highlights from that on a lot of the SEO blogs. I think it was SEO roundtable specifically. And one of the questions that it was just a short clip from the webinar, but it was basically saying press releases don't work for SEO. And it was Google, like Robert Miller, or whatever the hell his name is the one it was saying. And so they highlighted that in a blog post on SEO roundtable about our press releases don't work for SEO. Yeah, well, that's bullshit. I love it when Google says stuff doesn't work because that usually means it does work. And they want you to stop doing it because it works. Right? That's why they say, oh, it doesn't work. So it's funny because, you know, your, your client or prospective client here will go read it, especially like, for example, in all of my SEO strategy, like methods for all of my clients, press releases are a part of the strategy. Now. It's, there's no, it's not an add on. I mean, it's an add on service for existing clients that didn't have it. But for all new proposals, it's part of my SEO retainer package, right, because it's just part of what I do. It's a foundational method. And so if I had a client that came to me and said, Well, I see press releases, I saw on an SEO roundtable blog posts that Google said the press releases don't work for SEO. You know, that would piss me off. Because I know for a fact that they do. And they do work, right. And so my point is, you're no matter what it is that you say or do now, if that's the type of a client, or business or person that's going to, you know, continually brush up on SEO blogs and try to expand their you know, what they think is their SEO knowledge, they're always going to come back and question what you're doing. So personally, like, like, Ron said, I would tuck my tail between my legs and run away.

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Hernan: Yeah, I think I think it's like, I think that you're totally right, Bradley, and, and this comes after working with several of these types of guys. Right? And I think it's, it's, it's like a disposition, like, they're, they're already starting the conversation with that disposition with that attitude, if you would, right. So it's gonna, I mean, you don't need to prove your worth to anyone, like, the reality is that people need to be educated, your job is not to educate a client, or how awesome you are, it's just like, you know, do your job, because otherwise, you're like, that's double the amount of energy investment that you need to put, you need to put energy into working and making things work. And you also need to put energy on explaining what you're doing. And, you know, it's just a waste of time, in my opinion, so you know, there's, there's a lot of clients out there. That's, that's the that's at least the position that I take when something is not entirely right. And trust your gut feeling Mohammed, like, you've been doing this long enough, and you've been having great results. So I would trust your gut feeling on this one. Because from the perspective that there's a lot of clients out there, so it'll be my take on it. You know, my,

Marco: my answer to that goes until this guy, why the fuck is he wasting your time? If he thinks that you're the expert, if he's coming to you, as the expert in the matter? Why in the fuck is he giving you his opinion? The fuck you care? I mean, just Just tell him off, man, this is so ridiculous. You go to the doctor and tell Hey, during the operation, you might take me off the end. Just I can tell you what you need to do next. Who the fuck does that? No, Mohammed? No. I mean, you know, the fuck away from this guy. tell tell him No, no, go keep reading your blogs, and I'll just go my way. And we're good. That's it?

Bradley: Yeah. And the best way, as I said, is just, you know, don't argue just, I would run away from that, that prospect anyways. But the point is, is just you just show results, you don't have to explain methods. You know what I mean? Like, you can just say, look, this is the kind of results I can get, show portfolios, you know, showcase how the type of results that you can get. And that's it, that should be all the explaining you need. Right? And if somebody wants, you know, you don't, like Marco said, you don't go to the doctor and tell the doctor how to do their job, or you don't go into an auto mechanic and tell them how to do their job, right? You just you go. And if they've got, if they've got a good reputation and for getting results and fixing cars, then you go and you give them your damn car, you know, I mean, so you gotta treat it the same way. So I totally agree with what both of them said.

Where Should You Focus Your SEO Resources If You Have A Wholesale Real Estate Business?

Ernest says, Hey, guys, thanks for the free live. I hope to join mastermind on my business to become self-sufficient. I'm following the battle plan for a new site. I boarded the press releases syndication network and backlinking in the last week I wholesale real estate in a media market. Okay, cool. So it's good business. Any suggestions on where to devote most of my resources, I plan to finish a battle plan in the next two weeks. Thanks for everything. Yeah, drive stack? Absolutely, it's going to be a part of that, in my opinion, that's foundational, once again, so press release syndication net, like again, that just like the battle plan, says, syndication network is a great start, and in or press release. But as I just mentioned, a press release, great to announce when you're starting a new website, or a new business, or whatever, it's kind of announcing it to the world like, Hey, this is a new web property or a new business that's being started or whatever the case, may new location, opening up whatever. But then, you know, you should start factoring in press releases as an ongoing strategy. Number one, backlinking to the syndication network, to the press release, or the organization page, preferably, is a good strategy, but also remember to, you know, maybe months to get a drive stack, right. And then also, you're going to want to build backlinks to the drive stack. So those are some of the things that you can do now, you know, this is not SEO related, but I can tell you that I'm getting good results with pay per click marketing for in the real estate industry, you know, for for flipping properties, essentially, I'm getting good results with PPC marketing. And so I would, I would suggest you take a look into that as well, because it will, you know, SEO may take you a little bit of time, especially if you're wholesaling houses, I mean, I'm assuming you're wholesaling houses, but I don't know that to be true. But that's a little bit more competitive than perhaps the business that I'm in. So it may take you a little while to get some significant results with SEO. Whereas with the pay per click marketing, you can get results almost overnight. And also be sure to set up remarketing. You know, like a use Google Tag Manager. Go, there's training for that that you can find on YouTube and all kinds of stuff on how to set up Google Tag Manager. Create a remarketing list, you know, you got to add the remarketing tag in Tag Manager. All of that but then set up some remarketing ads, the Google Display Network is much much easier to set up ads on now than it's ever been. And once you start once you get over 100 people on your remarketing list, so 100 people that have visited your cell seller lead capture page, which is I know what you're doing if you're wholesaling properties, right. Then once 100 people have visited your page, you can start serving remarketing ads. And those tend to work really well too. Because if somebody lands on your page but doesn't convert, let's say that they don't turn into you know, they don't submit their information for their about their property, then you can follow them around the web for as much as 540 days with remarketing ads saying like you know, reminding them that you're there and that you're willing to buy their property. So it makes sense. So again, it's a great way to get conversions out of people that have visited your site that didn't convert then, but at a later date when time and circumstance have changed their situation. And they're ready at that point to make that sale that you know, to sell their property possibly to you. You want to constantly remind them that you're there. Does that make sense? So remarketing is really really important for that business model. I think it's important for all local, all businesses period anymore, guys, there's really no reason you shouldn't be using remarketing. And Hernan can speak to the Facebook side of it. But specifically for Google and SEO and stuff like that I would recommend looking into PPC and certainly remarketing.

Hernan: Yeah, totally, totally 100% agree with, with what you should stay there because we're trying to get as many touchpoints with the people that are coming to our websites as possible. I read the other day that I think it was for I think it was like for consumer electronics, which is a really hot niche, right that people like buy stuff online all the time. I think that there was a there was this calculation made that people need at something like 32 touching points at this point to make a purchase from the first point from the first starting point all the way up until they purchase something 32 touchpoint. That's a long, that's a long cycle. And we're talking about consumer electronics when we're talking about real estate in general specific wholesaling. The lead time is like, it could be six months, it could be a year, you know, so people are going into system right now. If you're capturing leads, they might not be ready to pull the trigger a year from now. And that's fine. You know, that's the lay of the land. So yeah, I totally, totally agree with what you're saying not only in terms of PPC and in terms of remarketing retargeting on Facebook, right? Like, you know, even if it's if it's like a low budget type of stuff, you know, you're leveraging really qualified traffic from Google, which is usually really qualified if people are like, inputting their queries on search, and they are clicking on your website and visiting, they're really qualified, and then you can follow them around with the GDN, the Google Display Network, and the, you know, Facebook as well. So it's pretty cool.

Marco: I don't see a drive stack on the list.

Bradley: Well, I did mention that I told him, You gotta drive stack.

Marco: Next Yeah. And then, but the order of progression is, for the rest of you guys. If you're going to be ordering the battle plan and looking into it, if you want to, you want to verify that it's we did the entity, a webinar, right, where we talk about this, it's your syndication network, and drive stack, you order those and as soon as you get your syndication network back, you put that with your drive stack order. So that then you're when you hit your drive stacking and G site with the press release, everything will benefit everything attached to that drive second, and G site will benefit from the press releases, the press releases should be a stack, and then behind that link building. So that's I mean, that that's really the order that the link building you should order, like at the very end when everything is set up, right, ready to go that first PR is ready. You hit it. And then once your PR stack is ready, right, four or five down the line that's around three or four is when you get all that Google love starts coming in. You hit it again. So that everything it creates like a what that duty is to call it a slipstream, right. Yeah, Link link stream. I think it was Becker. I'm thinking, Alex Becker, but he's a slipstream. So credit where credit is due he is the one he's the one who used to mention that too when thinking of linking this way, so that you're shooting a straight stream of link building juice into that drive stack and G site. And then everything that's attached to it, right your money sites, your inner pages, even and even your Google site will benefit from everything that you're doing. So hopefully, you'll take this and try to work that in so that your next PR will benefit everything that you do or your next set of PR, and your link building will benefit everything in that stream.

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What Schema Should You Use On City Pages That Do Not Have Separate GMBs?

Agreed. Austin says, Hey, would you What would I guess what type of schema would you recommend on city pages that do not have separate GM B's, which actually create citations or profiles for the city pages? Well, I don't know if it's just a page that's highlighting a city like for example if you've only got one location, but you're and I'm just assuming that this what you're talking about? Because you say you're not you don't have separate Jimmy's, it's probably a business that is targeting multiple locations, but it might only have one physical location, right? Well, that's perfectly fine. You would want to use organization or corporation type markup schema markup, which that can go site wide or global. Right. And in that case, I you know, I, I don't know that I would do individual. I don't know that you can even do local schema unless it has its own physical location that's corresponding with the location that you're trying to mark up. That makes sense because I've never done that. But organization or corporation markup could be something that you put on the site sitewide for the brand, essentially, that's branded markup, right? There are two different types. There's the organization, there's Corporation, just go figure out which one's the better option for you. And then I would put that site-wide, as far as what you could do on the city pages, you know, with the different types of markup that are available now, like article markup, image markup video markup, there are all those things that you could do on the pages to try to get squeeze more power out of them. Without it requiring local business markup, which requires a physical location, right? Local Business markup has to have an address associated with it, right. And that's so that so again, you don't want to use local, you can't really use local markup on individual city pages unless they have their own. And I'm using air quotes, but the physical location, that makes sense. So I would, you know, I would, I would just go stick with organization or corporation markup for the brand that could be site-wide like it could be a global type of schema markup. And then you could do content markup, with you know, different elements of the page could be marked up to help try to squeeze more power out of it. As far as citations, now at once again, you don't want to create, you know, really create citations unless something has a physical location, right? At least not the way that we talk about citations when it comes to local stuff. When you can create co-citation that's different, but we're not going to get into that right now. But what I'm saying is, in he says, By the way, loving the press advantage, I'm unlimited plan, you all turned me on to last month. Well, that's great. And so here's the thing, you would only need one brand page, right? Let's just say that. And again, I'm just making an assumption here that you've got a brand that you're trying to promote. It has, let's just say one physical location, but you're trying to promote multiple locations or cities to where you're getting traction in SEO for terms that are associated with those location modifiers, right. That's what I'm assuming you're trying to do. So what you can do is again, go back and watch the PR stacking webinar that Marco and I did last week. And you'll see what I'm talking about when I talk about the PR silo stack. Right. And so you would want to silo your website correctly. And then you can start using your press advantage unlimited plan that you, you're glad that you got and I'm glad you got it as well, to start using press releases in the same way that you would silo your website, it's called theme mirroring, right, you mirror the silo structure from your website, you press releases, and also do it with a drive stack. Same thing with the folder folder and file structure within your drive stack and your Google site. Right, you want to mirror all of that together and then use press releases as a as a great strategy for link building to kind of help push the power of all that and you can string those together to where you can create PR silos when you only need one organization page, right? One brand page for that. So yeah, I wouldn't try to create multiple brand pages that for different locations, because you don't actually have a physical location for those. So you wouldn't want like citations that because the citations would you know, mean that you're going to have a physical address, or at least a city state zip. And I wouldn't do that, I would just go with one brand page and then create silo structure and use that to kind of push into those other areas. Right.

Marco: As far as the schema, there is the city and place schema can get ridiculous when you start looking into it. But there's also a when you do city and play schema, you could do service, you could do product and brand. You can do man, I was just looking at this the other day, you can do areas area, sir. If there are departments, you can do departments, you could do legal names, you could do a location schema, oh, no, sorry, you can't do location. Because that that requires either a place or a postal address. So that's what you have to be really careful with this. But there are tons of ways where you can mark up your city page without having to go with location. Yeah.

How Do You Create A Blog Content For A Lead Gen Site Targeted To Real Estate Photography And Videography?

Bradley: So next question is Hey, guys, I'm back with my photography lead gen side, I've decided to go after the real estate photography and videography niche, essentially making a promotional video for properties. My question is, how do I create blog content for this niche. I understand that you should make content that appeals to the people in your niche with the power to link to your articles, but it's a bit of a stretch with local businesses sometimes, yeah, you just kind of get creative and try to think about, you know, how what what could be useful whole to people that are in that, you know, like, for example, people that are looking to buy or sell real estate, right, that's what I would do, I would come up with content for people that are looking, you know, helpful content. So like how to stage homes, right how to prepare homes for fast to sell faster, to be more to have more curb appeal, right? How to, I don't know how to maybe for by people interested in buying real estate, you could do content on you know how to improve credit scores, how to get the find the best loan rates, or mortgage rates, you know, different types of mortgages, you know, all those things that are related, and they would be useful information to somebody that would be buying or selling real estate. Does that make sense? If that's what you're doing, if your target market is realtors, then I would talk about marketing like that I would be blogging about marketing and marketing principles on how realtors could get better results using various types of formats, media, you know, that kind of stuff and combining all of them together. My point is, who is your audience, if your audience is a buyer or seller, of real estate, so like an end-user, or property owners or people that want to be property owners, right, which would-be buyers, then you want to talk about way, like in my opinion, you would want to have helpful content on how to get better and faster results at selling their properties. Like for somebody that is interested in listing a house for you know, putting their house up for sale or land up for sale, whatever the case may be, or and then likewise, for buyers, same thing, like what could you educate potential buyers on on how to get make the buying process easier, how to get the best deals, how to negotiate you know, all those kind of things. But again, if your target audience is like real estate professionals because you're providing them with property listing, photo servicing or video videos for, you know, like virtual tours and stuff like that, then I would talk about marketing stuff and how to get better results. With with marketing for real estate stuff. Does that make sense? So that's what I would do. Just think about who your audience is, and what would be helpful to them and create content around that. By the way, I don't recommend that you do that. What I would recommend you doing is finding somebody that is good at that kind of stuff. Like if you're doing blog content, find a good writer that has topic, you know, experience with that particular topic. Because they're going to have that ability to find stuff that's helpful to that industry. Go to up work. Look for people that are real estate writers, for example. You know, blog writers and article writers that are have experienced in the real estate industry, because then it takes the burden off of you to have to come up with all of those ideas and puts it on them and that's what you pay them for. So it makes sense. Good question though.

How Do You Change A GMB Listing's Name Without Compromising Its Current Rankings?

Brian says wondering how to handle this. My client is a local franchise store. Six months in business citations are messed up because I added a primary keyword to the company name and the GMB listing. But that keyword is not on any citations that GMB is listed as brand name plus city plus keyword plus city. Wow, that's pretty spammy. I'm surprised it hasn't been suspended yet. But anyways, his GMB is ranking great for the main keyword in a metro area. But the citations show his name only his brand name plus city without the keyword My concern is a big drop in GMB traffic if I take out the keyword from the GMB listing to make to match the citations. Not only that, but right now if you try editing your GMB name, it's likely it will be suspended. Especially because it's already spammy In my opinion because you do have too much stuff in there. And if you try to change anything on a listing that could potentially be flagged as spammy anyways, that could trigger the suspension. So I would recommend not taking it out, you know, six months ago, I would have said, Get rid of that extra keyword in there because it's spammy. But you know, I right now, I would recommend not trying to edit it. That said, so add the keyword to the citation listings, you can. But you know, personally, I think you're being a bit too spammy this way. Like in other words, I wouldn't recommend ever doing those guys adding the keyword to a brand name just for the sake of SEO, because it's not the actual brand name of the business. Right, if the business's name is is whatever the company name is, then I would have never set up the GMB that way. Now I understand where you're sweet, you know, you squeeze the keyword in there for a reason to get better results with the Google Map. But that's not a really valid reflection of the company or the brand name, is it. And so what I'm saying is you've already got you've already done that you can't take that back. I mean, you could but it's very likely that the listing would be suspended if you tried to edit that right now. So you're pretty much stuck with that right now. So you're saying Should I go out and try to update the published citations on the web to now include that name? Well, no, because it's not a true representation of the business right. And again, you have created invigoration or site NAP data issues, right? There are discrepancies there, which can cause problems. So you know, I don't really have a good answer for you there. I would leave the citations the way that they are. Let's see.

Is GMB is ranking great for the main keyword in the metro area? But yeah, so I would leave it as it is man. And actually what I would do is continue building citations with just the brand name the way that you should write and then at some point in the future, maybe the Jambi bloodbath will end. And you could go back and actually change the GMB name back to just the brand name, which is the way it should be really in my opinion, guys, I always recommend that don't spam. You know, you want the brand name to be a reflection like the citations published on the web, including the maps listing as a reflection of the business name, in my opinion, because then it's all congruent. That makes sense. So, you know, I hope that probably doesn't give you the answer that you want. I you know, if it were that you were trying to update the citations to remove that that that name, then I would say absolutely go update the citations. Get rid of the spamminess. But now you're saying Should I go out and make the citations more spammy? And I would say absolutely not. All right.

How Long Does Google Sandbox New Domains?

Don says, How long would you say we gotta wrap it up? In a couple of minutes? Guys? I've got an actual appointment phone appointment in a couple of minutes. How long would you say the Google sandbox in new domains websites for these days? That's a good question. Marco. I haven't tested anything recently. Do we have numbers is still 21 days? or What is it?

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Marco: Yeah, it, it does. It's not necessarily for a brand new website, right. It's just the fact of how much activity you do on it. So that you do trigger that 21 day period, right where the website starts dancing. And then you trigger the seven What if you do anything within that, within that time, especially link building, it can go into a 70 day sandbox period. So now you've extended and if you do anything during that time, it can be permanently sandboxed, which means basically, you'll never, or hardly ever be able to get that website into the first page. The Google dances real, don't like that's tested. We know we've seen it time after time, after time where we do something, you know, drive stack was link building, or maybe even just embed, right we do an embed run and you'll see it starts fluctuating dancing, dropping on and off, in and out. But that's just the algorithm trying to figure out what where this belongs. And however long it takes the algorithms to figure it out is how it's how long your new website will take to rank I've seen them like ranking. And I've managed to rank them in less than 30 days. So it's not safe. Okay, so 60 days, it's 90 days. No, it is the Google dance. There is a period 21 days, three weeks it's in, it's in the patent, you'll see the west side, if you do whatever it is even a change on the page, right? If you go in and start editing the page, or pages on a website, it'll trigger it. And you'll see that it will it sometimes it even drops off the index it looks like and then oftentimes it comes back even better than before. So that's 21 days, 70 days, that you can extend it. And then you can actually literally sandbox yourself forever, where no matter how much you do to it, or what you do, it's going to be almost impossible for you to get out of that. You might as well just take that page down and start a new one and try to rank that. That's what I've seen and tested.

Unknown Speaker 59:42
I'm going to answer that it's five o'clock and I literally have another call. I've got a handle but I want to answer the next two very, very quickly because I didn't guys have got to wrap it up.

Do You Think Google Penalizes GMB Verified Listings That Are Very Close To Each Other?

Nolemkt says in June there was a Google update that knocked my GMB listing out of the three-pack. So I purchased the battle plan v3. A question is I have another verified GMB about five miles away from the same business. could this have triggered a filter and penalize mother GMB? Yes, actually, that could be what's called a pigeon filter issue. I've experienced that, especially if it's only five miles away, that can create a proximity-based penalty. Essentially, if there are two businesses that are two with locations too close to each other, unless you make them unique, more unique somehow or another like stuffing a keyword or a city name, a city name into the title of the brand name to make it more unique, but I don't recommend doing that. So it could be that but without knowing a little bit more about it or researching and I couldn't tell you but that could be part of it.

And I got the damn call coming in right now. I have to call him back in a moment.

What Permalink Structure Do You Recommend For A “We Buy Houses Investor” Niche?

Because the last thing I want to answer Austin's question and he says I work mainly in the We Buy Houses investor niche, I'm an investor as well just recently picked up a new national client. I'm currently building out the new website, what permanent structure would you recommend? company state we buy houses city or company state city, the second one company state city. Again, you don't want to get us especially with the partial match keyword in the domain itself, or the name the company name, which most likely in the domain. Also, I just again, guys, you don't need to be spammy with your URL. You can accomplish the optimization through the title tags and the page content. Right. So like the SEO title, the title tags, essentially, the head is heading tags and in the content on the page. You don't need to put it in the URL, I recommend going with a shorter more succinct URL structure. Okay. Alright, guys, I gotta wrap it up. Sorry about that. I got a call. I gotta now catch a recall. But thanks, Marco for hanging out. And we did our mastermind webinar tomorrow. So we'll see you all then

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 245

By April

Click on the video above to watch Episode 245 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, we're live. Welcome everybody to Hump Day Hangout, Episode 245. Today's the 17th of July 29. Then, we got several good announcements, the real quick and before we say hello to everyone just want to say, you know, if you're new to Semantic Mastery and you're watching the replay, you're checking us out live, you're in the right place, we're going to get into your questions and get those answered points in the right directions. get you what you need to know. If you ever want or need to be asking some questions, head over to https://semanticmastery com./HDquestions, and that'll take you to keep the URL the same. And just update the page so that you can always come back and ask questions ahead of time. So with that said, just go down the row here, Chris, how are you doing today?

Chris: Doing good, super excited, like super cool things coming up like POFU private event and stuff. So I can't hold it back.

Adam: Cool. Yeah. But if you haven't gotten your tickets, yet, now's a good time. any stage of planning, we're locking down the VIP event, in terms of what all it's going to entail. details to be released later, but you get your tickets at pofulive.com. It's basically going to be a half-day or more event before, people who live so that on the 11th everyone gets to get together, it's got a VIP ticket, meet each other, hang out, get to know each other, have some fun, and then go into the event. Kind of with that already out of the way. So you're ready to hit the ground running so. Hernan How you doing?

Hernan: I'm doing awesome. also super excited for a POFU Live 2019. 2018 was really good. So they say, so yeah, I'm really excited for you to know, to get to meet you guys hang out with all of you guys. So just be there will be square.

Adam: Outstanding. Yeah, and we've already heard from somebody who's coming who lives in Denver, which is awesome. So we got a local coming in there. And if anyone else is around there and give a shout out, you know, we're going to be in the area can't guarantee anything, but look forward to meeting people and you know, enjoying the area as well. So, Marco, how are you doing?

Marco: I already have my speaking topic for POFU Live and write your own fucking book. Tell your own fucking story. And I'm going to go from there. I'm just gonna flow. So I'm looking forward to it. I'm also knee-deep into our new What do we call it VIP coaching. I'm really into it really did digging in and looking around and seeing where I can get a foothold and, and make some quick money. So I'm doing all kinds of stuff plus all the other stuff that we talked about yesterday that I can't really say, yeah, that's, that's coming down the line, but it'll be four years for RYS Academy. On August, right? getting released in August, I believe is August 29th of 2015. And so four years, four years, and it's still there, it's still going. And regardless of what anybody says, the shit works. And so there you go, we're still in it. We're still in the lab, we're still in the Facebook group. Right? So for something that doesn't work, we have all of these questions all the time, about how to make it even better. And I'm there answering questions. So there you go.

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Adam: That's true, man that yeah, that has been an active group for numbers of RYS always reloaded for Yeah, for years. So that was a good point. Good share with people that Yeah, there's a great community behind that. And just going strong.

Bradley: Marco, you're saying that after four years. And really, we started implementing it before we launched the product to make sure that it was working and repeatable and duplicatable. But you're saying after four years that it still works, and it's still providing results, just like we intended or did from four years ago? Is that what you're telling me?

Marco: Yeah, it's not as quick, of course, as it used to be because of the algorithm change. But if you give it the 21 days, the Google dance, it kicks in. And then it's unstoppable. It's that simple. You do it all the time. It's part of your foundation. It's part of my foundation. Everyone in RYS that's applying it's part of their foundation. They do nothing without a drive stack plus Gsite. Why? Because that's the SEO firewall. That that that's, you know, I'm thinking, John Goodman, right. That's your base, your Fortress of Solitude, right that nobody can touch you once you're there. And so that's what I think of when we're doing this. Oh, yeah. Not only four years, but May have of 2015. Right. When you did yours, your test, your crappy test, that's still ranking To this day, the ranking number one, I just, we were talking.

Bradley: And well, the reason why I was asking if it still worked was because, you know, for four years now we've been hearing Well, I'm afraid to use drive stacks, because what happens when Google closes that loophole, and it just shuts everything down? Well, for four fucking years, it's been working. So that looks like a missed opportunity for the last four years for everyone that had that we've heard that from, and we've heard that quite a few times. So anyway, I just thought it was funny. You're right, the algorithm is changed, it does still have an effect, but you know, it acts or reacts in a different manner. But it still works. And it is still absolutely foundational. The new business that I started, which Marco alluded to earlier, when he said that we're in a, we're an accountability group that started last Monday or excuse me, this Monday this week, for the new business that I'm in, which is real estate business. And all I've done is a drive stack, and I think five or maybe six press releases, and I'm ranked in the top three for my primary term for the state of Virginia. So again, if anybody says it doesn't work? Well, you know, keep thinking that that's fine. We'll keep using them. So

Marco: Yeah, I mean, less competition, because the guys in RYS Academy Reloaded love it when people say it doesn't work because it means fewer people come in more money for them. Right.

Adam: Very true. Very true. And Bradley, you alluded to it, but yeah, that's what you've been up to, right. Been working with a small group, from the mastermind on real estate stuff.

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Bradley: Yeah, it's been, it's cool. We just started on Monday. It's a very small group, I think we've got maybe besides members of, you know, my partners, so board members of Semantic Mastery and stuff there, I think we've got about seven or eight people in the group. But it's cool, because it's, it's a new business model where we can apply digital marketing and SEO techniques to that is, I think, completely untouched, honestly. And I think there's a ton of opportunity in it, I've been very fortunate to have great success in just the past three months since I started. And it's, in my opinion, way better than just a digital marketing business model. Because instead of making incremental growth in my revenue, like I have, for the last 10 years, as a digital marketer, I'm making exponential jumps in revenue right now from, you know, being able to find properties through digital marketing, as well as some traditional marketing, get them under contract for dirt cheap, and then turn around and sell them for it at a at a significant discount. But because of again, being able to apply digital marketing techniques to it, I'm able to get them sold rather quickly. So it's, it's really cool to get these great big paychecks. And I'm fortunate to have a few people that decided to join me within the mastermind to apply their digital marketing expertise to this new business model. And I can't wait to see the results that they're going to be able to achieve to during this next 10 weeks. So that's what's going on for us, as well as honestly, obviously, we continue to do what we do in the mastermind Marco and I just had a really good mastermind webinar last Thursday, again, we're after we talked about some other things for a little bit, we spent at least a good hour talking about silo structure, and some really important discoveries that Marco has made, that we kind of reinforced with, with my beautiful snag at diagrams and everything else through the last hour of the webinar, that I've already instructed my blogging vas to go back and start implementing the new silo methodology that Marco really revealed to us last week. And it's amazing to see what kind of results we're going to have come from that. So really cool stuff going on, as usual.

Adam: Outstanding. But before we get into the questions, just want to let everyone know, like I said, thanks for watching, for the first time here. Feel free, you can always ask questions beforehand. And we encourage that, especially if you're not able to make it live, whether you got a client call, you're out traveling, you got a job, whatever it is, you can ask those generally we have things ready to go by the next day. So you can come in, you know, a day or two after Hump Day Hangouts and ask your question, then come back and check out the replay on YouTube. And if you're watching on YouTube, go ahead and hit subscribe, if you want to share it with people, by all means, do that we're trying to grow our YouTube channel and love helping other people out. So if you come across some of our clips or things like that, feel free to share those and help us out and help someone else out. If you'd like to get easy and better repeatable results, and you're wondering where to start with us besides Hump Day Hangouts, grab the Battle Plan, just head over to https://battleplan.semanticmastery.com if you're ready to grow or start your digital marketing business, or if you have your own business and you want to get better results online, then come join our experienced community at https://mastermind.semanticmastery.com and head over there, find out a lot more about that hit us up if you got questions. But we're looking for more people, that would be a good fit for that, again, whether you're looking to grow your own agency or you got your own business and you're wanting to take things up a notch. But that is the next place you want to head to. And then, of course, save time and money for this store that wants to use the done for you services. And like we were talking about the RYS Reloaded. If you want to get that stuff done for you, you can go to MGYB. It's not just drives to action, get syndication networks, press releases, links, embeds all sorts of good stuff, so head over there for that stuff. With that said, Guys,

Marco: Before we go on, I just like to add that the perks are in the mastermind, the really good shit, but when we get deep into what works and why it works, and where we show people, how they can get extra power, how they can take advantage of what's going on with Google, because we stay on the cutting edge. We try to stay ahead of the algorithm and people say you are you can't do that. Well, yeah, yeah, you can. And and and you can plan ahead for Google is going to be if you know where Google's going, and meet them when they get there. And then start planning ahead for the next one. How many updates have we had in the last year since RYS Academy Reloaded, and RYS Academy was released, and we don't worry about Google updating shit, we don't give a shit. Because we're prepared at but this happens, guys in the mastermind. The perks are in there. And you have like-minded people that you can talk to in the Facebook group, it's active, you can post your questions a lot of people are going to chime in, you're going to get different opinions, of course. But we're going to come to a consensus of what works or we're going to tell you to try it out. Come back to us and let us know-how, how it works out. We'll help you along the way. Of course. That's what our mastermind webinars for. We have the Facebook group, they get access to all five of us. We're all in there answering questions. We're all active in there. That's where the magic happens. Right? So if you guys are really looking to take your business, whatever it is local, global, affiliate, e-commerce, it whatever it is real estate, it's real estate. Yeah, it's the mastermind, guys, that's where it happened.

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Bradley: By the way, before we get started, I've got a really bad thunderstorm had come in this way. And I can see the power flickering already. So if I get knocked offline, you guys are gonna have to handle it until I get back. Well, then, let's do this. Let's hop into the questions and you go, all right, let's do it. It's been like ridiculously hot here. And thunderstorms pop up pretty rapidly lately.

How Do You Let Google Crawl and Index Your Google Doc?

Bradley: So. Alright, so the first question came from Brett says, other than publishing to the web posting the link to your Google Doc page? How can you get Google to crawl and index your Google Doc? Okay. So you're talking about you're drive stack files, I'm sure. So public files from within a drive stack? Um, you know, I'm going to give you my answer. And then I know Marco is going to answer is, I don't really care if they index or not. If know what I mean, I really don't care if they index because that's not in my opinion. That's not the point. I'm not trying to rank the Google Drive files themselves or the folders it's nice if they do but I don't I'm not that's not my goal with them. My goal is to use it, as Marco says, our Fortress of Solitude, as John Goodman say, right, that's the our SEO firewall, it's to do all the external stuff that we're going to do to, you know, SEO stuff to the actual drive stack, which then launderers it and passes it safely off to our whatever asset it is, we're trying to push, typically a money site. So I don't really care if it indexes. But one of the things that you can do is, uh, you know, if you've got a valid Twitter account, this is something that we did originally a long time ago, I'm sure it still works, although I don't use Twitter would be to tweet the link out because you'll see bots come crawl it. In fact, if you're actually looking at the dock, where you can see those like anonymous icons in the top right corner that show that somebody's viewing your doc, when you tweet it out, if it's on a valid Twitter account, you'll see the box come crawl it, and it'll light up like a Christmas tree with a bunch of those icons that will show up as like anonymous users or whatever. And I think a lot of that's bots, I don't know if that's really valid, like real traffic, or if it's the bots, but something else you could do is send traffic to it. Right? If you send traffic to a link right now, Google's algorithm is highly dependent upon activity, relevancy, trust and authority or ART, as Marco calls it. And activity is the first part of that. So if you can send traffic to that link, a number of ways that you can do that, right, you can set up a YouTube ad and just send some traffic to it that way, there's a number of things that you could do to get real valid clicks to that link. And that can also help it to index. Marco would say you?

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Marco: we Dadea. MGYB.co, hire an indexing gig, and he'll take care of you.

Bradley: Short and sweet. Love it.

How Much Should You Charge For Running An Adwords Campaign Of A Crossfit Company?

Okay, next one is any suggestions on how much to charge or this is a good one, how much to charge at CrossFit company to manage an AdWords campaign for them? I was in your mastermind when you use CrossFit for a case study and have a local gym, CrossFit gym owner interested in finding out more about doing this for him? Is there a minimum ad spend, you would suggest as well as the minimum amount you would charge him to manage his PPC, I was looking at charging him $500 a month as a minimum to make it worth my time. Okay, I'm going to give you a couple different sides to this answer because most CrossFit gyms aren't going to have much money for marketing, at least what I found unless they're already very successful, and they've got you to know, a fairly good user, you know, membership level, right. But the CrossFit gym that I actually became a part equity owner of a saga became a 35% owner. In part, he offered me that ownership for two reasons, one to help coach people number two, so that I could do the marketing for him as a principal in the business as opposed to like him hiring me because he did not have a marketing budget. So in all reality, I was doing the marketing, on sweat equity. In other words, I was doing the work managing the PPC campaigns, the SEO and everything for free because I was a principal in the business hoping that it would grow to a point to where I can start extracting money from the business. But it really never got profitable in this little town that I'm in. We were never able to grow it consistently enough to where it was profitable consistently. And so eventually, I said, I'm not going to continue to put time into this business. So I gave up my ownership. And I also quit that gym, because he was pissed off when I decided that it wasn't worth my time anymore. I had to invest my time in the stuff that was going to generate revenue. And that wasn't doing it. It was a passion project for me for about nine months. But I had to let it go. So that said $500 a month would ….

Adam: All right, well, let's fill some air time here, guys. Well, Bradley gets online. I didn't have anything spooled up that I wanted to talk about. And I know where Bradley's going with this, but I don't want to steal his thunder. Do you guys want to hop into it? Or you guys got something you want to go over? Well, not his what why don't we go to the next one. And then when he comes in, he can pick up where he left off. And let me scroll up here if you've already got it. Go ahead, Marco.

Should You Rename A GMB Listing Named After Its Domain To A Proper Business Name?

Marco: Well, the next one is amor, I'm here. He says he has a client Let's call him john smith. He's recently launched local coaching business. And he's marketing it on his new website. john smith. com. Yes, we to do is SEO with press releases. Press Releases only. He also has created GMB listing where he has named his business as JohnSmith.com. So as NAP looks something like john smith.com 123 mo, nap whatever. My question is, is, well, Google recognizes GMB business name johnsmith.com when I am doing citations and press releases, or should I ask the client to rename the business to John Smith Coaching Or something like that? If you guys want to take a stab, I mean, I have my answer for this. Would you guys like to take a stab at this?

Adam: No, my only one. I'm gonna I'm curious what you have to say here. I think the follow on question. I'm kind of curious why he only wants to do press releases only for SEO? And then why not? But Marco wants to go ahead with your response with NAP stuff.

Marco: Yeah, first of all, you get your client shouldn't dictate how you do you, the shit you do, you do the way that you do, you can't allow your client, everyone hiring you as an expert. And in telling you what to do. If you go to the doctor, you need an operation, you're going to be under sedation, you can't ask the doctor, alright me off sedation so I can tell you what the fuck to do. Know, you tell the guy this is what you need to do. Now as far as this brand new get john smith is? Or johnsmith.com is perfectly fine. As long as it's consistent throughout the web, that's going to be your entity, right john smith. Now, what you can do is you can relate the entity to coaching, how do we start that? Well, we do a branded drive stack, where we take it and we associate the brand, with all the keywords associated with the brand, right. And coaching, of course, would be the, what I call the market level of the top market level keyword. That is after, if you do a good job with your schema, of course, on-site siloing. And everything else that you're supposed to do according to the Battle Plan, the body is going to know exactly what this is about. This is about john smith, who is a coach. Now, here's where it gets tricky. What kind of coach because it's, it's what kind of coach that can create an ambiguity. Because there are all sorts of coaches, just like coaches, there's personal training coach, all kinds of coaching. So the one thing that you do have to be careful about is, is when you start talking about the coaching to the bot, which you do that with schema, you have to make sure that it's not ambiguous that the but cannot interpret it another way. Because when you do that, when you ambiguous, it's gonna it's going to cost you or it's going to take you 10 times the effort to get everything back the way it was. And oh the way it should be, then if you do it correctly, the first time, it's perfectly fine. But again, never ever let your client dictate how you do your job. You're not telling him how to be a coach. Why is he telling you how to be an SEO? Be that would be my answer to that anybody else got more?

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Adam: I know I do. Yeah. And the only thing I could think of would be the switch was that maybe he offered him press release services and so he misspoke in which case? Yeah, I guess a merger. Yeah, just that's kind of interesting. If you're here live, you know, let us know a little bit more and maybe we can get to that if we have time. But Bradley, you back with us. I hear me. Yep.

Bradley: All right. I'm trying to do this from my phone because of my powers out now.

Adam: Gotcha. Um, yeah, you're covering? Okay, you're a little scratchy. But I think that might just be if you're moving around. But yeah, we went heaven kind of stopped where you left off, we jump to the next question. So if you want to go back and finish talking about the CrossFit, you cut off when you were talking about I think you're about to say something about 500 a month. I don't know if that was going to be you know, too much too little what you were going to say? Okay,

Bradley: Yeah. So what I was talking about was when, you know, I was doing everything basically for free because I was a principal in the business. As far as if I'm going to manage an AdWords campaign for somebody, I wouldn't do it for any less than 500. If he has enough budget, hold on a minute, guys. I gotta shut this one. Alright, sorry about that and trying to do this from my phone. If he has enough budget to be able to cover the management fee and still provide you with a… Did you guys lose me?

Bradley: Okay, sorry about that. If he has enough money to provide you with a management fee and have enough, you know, money for ad spend, then absolutely, I would do it for $500 a month to start with. But again, I don't know many CrossFit gyms at least if you're in a major metropolitan area. There's a lot of members and stuff like that. It may very well be but the ones that I've run into are typically struggling so they're not going to have a lot of money and

….. HDHO cut off short due to power outage

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 244

By April

Click on the video above to watch Episode 244 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, we are live Welcome everybody to Hump Day Hangouts. This is one where I get all hopped up on a bunch of cold drugs and pills and pretend like I'm not sick for a little bit. But this is Episode 244. We're glad you're here. This is your first time joining us. Thanks for being here, you're in the right place. If you are on Youtube, you're kind of in the right place. But you should come over to https://semanticmastery com./HDquestions and that's where you can actually ask the questions and interact. But real quick before we get into stuff, we got some really good announcements, some fun stuff coming up. Just want to say hello to everyone real quick. I'll start on my left. Chris, how you doing?

Chris: Doing excellent as always.

Adam: There's always a good deal. Good deal with your situation. Back to normal in Australia.

Chris: Yeah, it's pretty good. Like, many people think it's chilly because we are like, I don't know, between 18 to 20 degrees right now, which is like 20 degrees less three in Celsius, obviously. But yeah, I like it that way for me to be better. I can work. I can do my projects. I can hit the gym and stuff. I don't have to sweat all day and actually can go out and stuff as well. So I'm super happy. I can't complain. How are you doing?

Adam: Good, good. Except for the cold. It's, it's nice. I'm one of those people man when I get a cold I just turned into like a hibernating bear. I don't want to go outside. off that it's sunny and nice outside. I just want to sit here be pissed off. But yeah, that's me. I'm happy. I'm here though. today. We got like I said some good stuff. But Marco, how are you doing?

Marco: Dude, edibles have great medication. It won't cure the cold, but you'll feel a whole lot better as a cure. what ails you, it'll, it'll make you feel better.

Bradley: We're going to Denver in October, man.

Chris: It's leaving Air France to them in Europe.

Marco: There you go. You guys, you guys are incorrigible.

Adam: POFU Live is going to take on some new weird meaning. So

Bradley: we're going to have the hump day hang out while we're there. And we'll all be big.

Adam: Bradley, how you doing?

Bradley: Good. I'm happy to be here. Excited about a lot of stuff going on with my business and some new stuff we got going on next week in the mastermind. Well, for a small group. Things are good. I started a new business, it's really kicking ass. Somebody's got a question about it. So I'll get to that here in a minute when we get to questions, but it's been really fun. Applying digital marketing to a new business model that's not specifically a marketing business, there's a lot of marketing to it. All businesses require marketing. That's what we do as marketing consultants, right, we help businesses grow by improving their marketing. But it's you know, as a marketing professional, we typically are working on other companies marketing, not so much our own, you know what I mean? Like to grow our own businesses, even as a, as an agency, a lot of the marketing that I've done for my own agency, which really hasn't been a lot has come from word of mouth. And, you know, a lot of outbound marketing, not so much inbound marketing, and it but as soon as we get a new client or several clients, whatever, we end up working on those businesses, right, so we help other businesses grow. Instead of a lot of time growing around, of course, the more clients we get, the more we grow. But it's just interesting to start another business where I'm generating leads for my own business. And it's an in applying all that I've learned, and kind of perfected over the years to my own business. And watching it grow rapidly, which I've done for others, but not so much myself. And it's just really interesting to see the different dynamic, to be in different shoes, so to speak. I'm still a marketing professional. But now I'm applying it to my own business. And I'm watching that really take off. And it's, it's been a pretty cool experience. And so that's something that we're, you know, I'm really excited about and we've got some pretty cool things going on in the mastermind in a smaller group within the mastermind, specifically around that kind of stuff. So nice. Excited to be here.

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Adam: Yeah, yeah. And I wanted to kind of touch on that. Just real quick. If you're, like I said, new. Thanks for watching. You know, you're in the right place. You can show up every week, same time. You know, I think was this episode 244. We've been doing this for a little while. We're going to keep doing it for a while longer, but be here 4pm Eastern every week on Wednesdays. If you're looking for the next step, you know, that is a question we get you to know what, what should I do? You know, I've been watching your videos, what's the next step grab the battle plan, check it out at https://battleplan.semanticmastery.com. After that, the place you're going to want to be is what Bradley was just talking about was our mastermind, you can find out more about that at https://mastermind.semanticmastery.com. And then for those of you who are, you know, either doing client work, you've grown your own agency or you know the value of your time. If you want to get premium done for you SEO Services, head over to https://mgyb.co. Real quick to I wanted to say we sent out an email. Or you know what all on this one, I sent out an email with a little bit of a spelling error. Turns out it's POFO, not POFU. fo if you want to come to poke who live in Denver, it's October 11, 12th and 13th. The 11th is going to be the VIP day. Wrapping that up right now it is going to be kick ass until I confirm it. That's all I'm going to say. But that's going to be a great way to get to know everybody. You know, just do the networking, meet up with people, and then roll into the event on the 12th and 13th. And have a great time a lot of actionable content and kick ass guest speakers along with ourselves. But literally tomorrow, the early bird pricing is going away. So if you've been on the fence, you've been thinking about it, now is the great time to buy your ticket after that prices are going up. And that's where they're going to stay until the event. So grab those today. I'll put the link on the page for everyone to go and grab their tickets. Let's see. We talked about Oh, Bradley, do you want to mention what's coming on next week, you talked about the training for the new business. But I believe there's another webinar for everyone next week, right?

Bradley: Yeah, next Thursday, we're doing at 4pm Eastern, an MGYB kind of Syndication Academy update webinar, where we're going to be talking about how to get the most I guess the most bang for from press releases, how to get the best SEO effect and for driving traffic. And we're going to talk a little bit about PR stacking and how to how to do that the PR stacking method, and also how to get just how to even add more power to the press releases into the PR stacking method. And so it's again, that's going to be kind of an mg ye webinar, as well as the Syndication Academy update webinar, because there's a way that you can apply the PR method to a syndication network to and use that as another way to amplify the PR the press releases. So I would highly encourage you guys to go check that out, it's going to be cool, we're going to talk about, you know, again, you can get press releases from MGYB, which is the same service that we all use. And they're very, very powerful if you know how to how to do it correctly. So we're going to be talking a lot about that a lot of the stuff that will be talking about has actually really ever only been explained fully before in Local PR Pro. So we're going to touch on some of those concepts in the webinar next week.

Adam: Very cool. Awesome. Yeah. So everyone, stay tuned, you'll be getting if you're on the email list, you will be getting an update about that and some information about where that's going to be at and how you can get there. If you are not, and you're watching us today, you can just head down on the page and get signed up below. If you're watching this at https://semanticmastery com./HDquestions, you can just sign up right there. And that's how you get notified of all this stuff along with flash sales. Lot of the content we put out as well. So I think that'll do it you guys anything else before we dive in?

Chris: Yeah, I highly recommend to subscribe to the YouTube channel.

Adam: Agreed, you should definitely subscribe to our YouTube channel.

Bradley: Okay, good. So I set up a YouTube ads campaign to help them prove our subscriber increase our subscribers and are like 90% up from the last 28 days with just a very small ad spend. So it's pretty cool guys, you can use YouTube to do that kind of stuff, you know, buy ads to increase subscriber rates and it's very inexpensive.

Chris: Be sure to subscribe to get easter eggs. We have a surprise coming on our YouTube channel. So make sure you don't miss it.

Bradley: Awesome. Let me grab upsets the wrong button. All right, let's get into questions. We have quite a few already, which is good. See, I guess we start with Justin T. Let me actually blow this up a little bit, guys.

How Would You Brand A Lead Generation Asset In A Photography Niche?

Alright, hey guys, thanks for everything. I'm in the process of setting up my first lead generation asset I'm going after the photography niche. Should I brand the site like any other photographer? example, shutterbug photography, or should I go with something like Edmonton photographer.com? No. Go with a branded name, or branded domain if that's what you're talking about because you're much better off with brand guys. With a brand, excuse me a branded domain and a branded like a brand name than trying to use exact match keywords or exact match keyword domains. Those are all. Like, you know, we don't recommend that for many reasons, because it's it looks spammy, it sounds spammy. For GMB assets. Specifically, you want to try to get away from doing anything spamming, including the name itself. And also exact match domains typically will trigger penalties a lot easier or quicker with a lot less, it takes a lot less, in other words, to trigger a penalty, because even a soft penalty, because again, it's already optimized right off the bat. And so everything that you do has that additional layer of optimization. And so I don't recommend that at all. If you're new to the SEO game, then I completely understand why you would think that that might be something to go after, you know using exact match keyword domain and perhaps, you know, an exact match or even partial match keyword for the brand name itself. But I recommend that you go with something that's branded Instead, it will allow you to get away with a lot more SEO stuff without actually triggering a penalty. Any comments, guys?

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Marco: It's also pigeonholing yourself if you go Edmonton photographer, right? What if you don't want to just what if you want to start ranking for something else besides Edmonton, or in the surrounding areas of Edmonton, if you just go, but if you go with branded and your look, and then you have a locations page, Edmonton and whatever else, God I'm sorry, I'm not that familiar with Canadian geography. But you go with photographer, let's just say photographer.com, but it should be a brand. And then you're going to have a locations page. And then you're going to have Edmonton and whatever other cities, and then you can offer services or you can have services plus whichever way you set up your silo, you have a lot more flexibility than if you start off with Edmonton photographer. And you're going to offer a wedding photographer. And so you have to be really careful with how often you use the word photographer. So that you don't get filtered for all these things. And you have all these bad things that can happen with a TLD, when you go with an exact match domain, you have to be really careful with the keywords and how you use them.

Bradley: Yeah. And so the next question is from him as well. And he says, and so it clarifies this first question. He says, I'm confused how I branded this thing, especially when it comes to the GMB. Is it a photography company branded like a regular business? Or is it something like wedding photography, location name, if it is set up as a business, then when someone calls once they be confused when another business that they are sent to? Yeah, and so, you know, there's, and I've talked about this a lot and Local Lease Pro on how to resolve that kind of an issue. So typically, what, what I've done in the past is I would set up kind of a generic type name. But again, it would still be a brand name, not a, an exact match keyword because, or even for that, for that matter, a partial match keyword. So for example, I use tone prose a lot like I would use the city name home Pros for like remodeling or general contractors and things like that because it's, it's, you know, it's a related type term. But it's not something that is a keyword that people typically search for people don't search for Remodeling Contractors by typing in, you know, home pros, but it makes sense because it's related, right. And then once the assets would rank and start producing, when I would find a service provider that wanted to purchase the leads from me or lease the asset from me, however, however, we you know, whatever agreement we came to, then after a few months, if they had proven themselves to be good service providers, and it looks like they were going to be long term, then I would rebrand it. Okay.

And that's part of the reason why we've talked about not building citations. There's a number of reasons why you don't want to build citations for lead generation asset. One would be if you plan on rebranding it because then you have to go back and update all of the existing published citations. But the other thing is if it's a spam GMB, in other words, if it's a Google My Business address, that you use to verify or excuse me, a listing that you've got verified, that you don't have access to the actual address where it was verified to, then you don't want to build citations, because that once you start building citations, naturally, that physical location will start receiving mail, as solicitation offers from marketing companies, and directories and other all kinds of things. And it will be addressed to that business name. So if you purchased a GMBs that it was verified by somebody else, then you don't want to do citations. Because next thing, you know, you're going to start getting business mail sent to that location. And it could very well very easily be reported by whoever's at that location, right, whether it's a business or a residential address, somebody is going to be getting mail that's addressed to a business that doesn't actually exist there. And so that's one reason I said, don't build citations. But another is if you are going to rebrand it, for the service provider that you end up ultimately, you know, securing for that location or for purchasing that lead those leads or whatever, then you also don't want to be you don't want to build citations, right? So that's why I said if you're gonna if you're going to do one of the things that I've done, as far as how do you resolve that? Well, we would I use a call center for all of my lead generation assets, where the calls go directly to you know, what I use? It's called AnswerConnect, answerconnect.com and I set up a script where they answered the phone. And so let's say that it's, you know, shutterbug photography is the name of your business, right, your lead generation asset. And let's say it's going to Joe Smith photography is the actual photographer that's going to be handling it, then I, the way that I would set it up is that the call center would answer it as shutterbug photography, part of the Joe Smith photography group, or something like that. And so it's just a way to inject the actual business name, that the leads are going to be serviced by into the introduction or the greeting that the when the caller answers the phone. So again, you know, I've said this many times, if you're going to be building lead generation assets, you're better off using a call center, if you're going to be directing leads, or you know, the field having calls coming in. Because another reason why you want to do that, and I talked about this, I think in the last week, last month, Hump Day Hangouts is because when you start getting calls, if you direct the for forward the phone number directly to the business, unless they have a full-time receptionist in a photography photographer might, unless they have a full-time receptionist, they're going to get hammered with a bunch of solicitation calls. It's funny how when you rank a Google asset or rank on the first page, but primarily in maps, when you rank in maps, all of a sudden, you start getting a bunch of calls from marketing, and advertising agencies, like Yelp, is one of them. Again, I use contractors a lot as examples. But home advisor will absolutely start hammering contractor lead generation assets, with phone calls, trying to sell them leads. And so and it's funny that that only happens once you're ranked on page one, when you're ranked on page two, when you really need those types of lead, like in other words, I would you know, as I would think as a marketing and advertising agency, they would be targeting page two, but they're always targeting the page one people. So anyway, my point is, is that the business will get inundated will get hammered with solicitation calls. And so that could actually piss a business off. And I know it because I've been doing this for years. So that's why I always recommend setting up a lead or excuse me a call center, because the call center will screen the calls and filter out the solicitation calls, those won't ever go those messages won't get to the business, it's going to be purchasing leads from your leasing asset, or however you work it out. Now, if they got a full-time receptionist, the reception, that's the receptionist job, you can still forward it to them. But in that case, I would have a whisper on the line. Right? If you if you're directing the phone calls directly to the business and the business has a receptionist or somebody that answers the phone regularly, then I would put a whisper on the line that states that the call is coming from your lead generation asset. So for example, if again, if you're if you named it shutterbug photography, I would have the winner per se shutter call from shutterbug photography or call from shutterbug, or something like that, so that when they answer the phone, they're going to hear that, right as soon as they pick up the phone.

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And they're going to know that they should greet it as a shutter shutterbug photography, part of the Joe Smith photography group or something like that. Does that make sense? However, you word the greeting. But it's just a way to inject the actual service, whoever's servicing that lead into that actual greeting so that it doesn't confuse people. And I've always told this to people in the past, like a lot of Tree Service contractors wouldn't know, when I was caught what like how to how to respond to a customer when they would go out to the customers' location to give them an estimate for a Tree Service job. When you know, the caller called in and it was a different Tree Service Company Name because it was a lead generation asset, I've always told them, You just tell them that smart our lead generation website, and it just hasn't been updated with our brand name that's all about that's all you have to say. So my point is Don't lie. Just try to work it into coming up with a creative way to work it into there, to where you say, you know, the service providers name in the greeting as well as whatever. And if anybody if the question ever came up why called Soderbergh photography? Why is Joe Smith photographer, answer, you know, answering line, so Well, that's because that's a lead generation website that we've had on the web that just hasn't been updated yet or something like that. And that's I've always been able to get around it that way and never had any issues. So that's, that's how I would recommend that, again, you build it with kind of a generic brand name, as shutterbug photography would work? Well, I know, don't know if that's really what you're planning on using. But use that as your brand name until you get a service provider that's going to be in place for what you hope to be long term, don't do it right away. Don't switch the brand right away. Because what happens if you find out that they're not, you know, they're not going to pay you on time, or they're a pain in the ass to deal with. You don't want to start switching the brand name of a champion that said, just so you guys know, a lot of stuff that you're doing in GMB right now is a bit, you know, I would caution you make any sort of significant changes in the Google My Business assets except for perhaps when you first set it up, because Google is certainly on a rampage right now with triggering suspensions for like the slightest kind of changes. And it's, there's no rhyme or reason to it. So I don't know that change. I've gotten away with changing the location name of GMB assets, I mean, many times in the past, even changing the location address without being triggering a suspension or re-verification. But right now, Google's got like what I call an itchy trigger finger, they're looking to suspend with some of the slightest changes if it's a brand new list, and you might be able to get away with some immediate changes. But once it's been established or aged for any period of time, it seems like any sort of significant change can trigger a suspension. Now that all might change again, and a few weeks or a few months, I don't know. Right now, it's a bit hairy. I would rather and staying away from any sort of big changes, but that's, that's why I said guys, you know, there was a period of time of almost an entire year now that we could get away with murder. And now they're really cracking down on it. And this is a fluid type of business guys, you have to evolve with what's going on in the current state, or you know what I mean? And so that's why I don't recommend going after building a bunch of lead generation assets right now. In fact, we kind of more or less, I think Marco would agree with me. I have kind of switch back to building like a real GMB asset that you can have access to verifying the address that kind of stuff and then building that out Local GMB Pro style, instead of building a bunch of additional assets that could potentially get terminated or suspended right now. Marco, do you want to comment on that?

Marco: Yeah, I hate doing a whole bunch of work for you know, when it's possible that you're going to get shut down. Think about this. And I mentioned this in another group that I was talking to, so has an Uzi right now. And they're just blasting anything that moves. Why in the fuck would you stick your head out right now? It's really that simple. Think about it. So that's happening. Someone's got the Uzi out there shooting anything that moves, you don't stick your head up, you turn around and get and get the fuck out the way. So right now just leave it alone. And the way to do it is you go to local GMB Pro, which is totally you can work in somebody else's asset, right, a real company with a real GMB. And if anything happens, you can go and ask for it to ask for the suspension to be removed. So a whole lot simpler, you can still apply all of the principles that are taught to this area except that controlling the asset has become just almost impossible, I'm not gonna say impossible because nothing's impossible, somebody will figure something out. Another way to get around Google and it'll go wide open again, Wild West. But in the meantime, it's almost impossible for you to control the asset. It means that if it gets suspended, there's no way for you to recover the asset, you just have to let it go. And now you lost whatever however much time you invested in it. That's another one of the reasons why, you know, all this time, time is always is so valuable, that I had to come up with a way instead of rebranding these assets I didn't for somebody else come up with to come up with it with a simple solution. So that I wouldn't my staff or I wouldn't have to go through all the work of rebranding with it. And that's just giving the person that answers the phone. A simple line couple of seconds. Yeah. And that takes care of everything. Think about how much time you just save. If you do it that way, then if you do a brand and you try to rebrand. So it's time Don't waste all that time on shit that might not pay off and it might you might get away with it. And I mean, if you are willing to take the risk, then go ahead and gamble on and I'd rather go on work on something that I know is going to be around for a while and especially if it's a client or something that's really important. That's making me money. I don't want to lose it. Agreed.

Do You Have Any Case Studies That RYS Stacks Benefit Authority Sites In Broad Niches?

Okay, next is I am building out an authority site and health niche. It seems that our wise stacks are geared towards local GMB assets. Do you have any case studies that are wise tax benefit authority sites and broad niches? Well, they most certainly do. You know, Marco always says local is relative. Right? So it really, you know, we have been pushing because there was a wide-open loophole guys, for the last year, really, because it was July of last year that the loophole opened up for GMB stuff that is now being shut, which is what we've been talking about today. But you know, for a year, that's why we really shifted our focus because there was a wide-open opportunity, and we will want to exploit it. And that's what we did. But now that loophole is closing, but RYS was actually built the that was developed that that that strategy, that method was developed not strictly for local at all. Ok. So again, probably because we had been touting GMB stuff for the last year. That's why it may seem that way. But that's that is absolutely not the case. Like in other words, RYS drive stacks can push authority into national global sites, national sites, you know, regional sites, whatever you want. Your local is relative. And that's what Marco always says. So Marco, how would you best explain to him?

Marco: Yeah. I can't go into that I'm not going to reveal anything that I'm working on, you know how difficult it is, especially if it's making money because people will try to go and tear it down, spam it, reverse engineer it and then say they did it. So I don't like revealing any particulars of what I'm doing. As Bradley said, your local is relative. And the only difference between a local niche and something national, global, regional, whatever it is, is the way that you approach it. It's the way that you approach the entity. We teach all that RYS Academy Reloaded or if you order a done for you are is that you will get the done for you user's guide that tells you what to do. We've also died also done countless webinars on entities and iframes and entity stacking iframe stacking. I did the webinar for the charity right when I was holding the charity drive where I did a series of three webinars where we went over the entire thing and highlight get the most out of a drive stack kit. Think about it just local, are you going to miss the point of what drive stack and G site can actually doing? How it pushes power to the destination and to everything that's attached to it? It misses the bot if you only think of it as local, then that's the only way that is going to work for you. Because you're not thinking outside the box on how you can push that power to whatever it is that you're looking to do.

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Bradley: Yeah, yeah. And again, that's, you know, I certainly understand the reason why somebody might assume that it's only for local in this because that's what we have been talking about how to apply it to local since the local strategy was what we were really pushing for the last year. However, as I said, we have all with what the current statuses, right that whatever the current situation is the environment. And right now, again, I'm not pushing hyperlocal stuff. In fact, I'm working on, you know, my new business model and just maintaining my existing client base right now and looking at different ways to produce results without having to have to rely specifically on hyperlocal stuff as we have been for the last year. So I'm you know, my point is that RYS drive stacks are still absolutely foundational because they're so damn powerful. And what's great about it is they become an SEO firewall, like, we use that as a foundational method, because from there, we can do all of the additional nasty SEO stuff that we want to externally to the actual drive stack and protect our money sites are our primary assets within the drive stack, right. So it's almost like building up a shield around it that then we can do everything nasty we want to to that shield, and it's not going to hurt otherwise, all it does is end up helping it to rank. And we have countless examples of that. My new business model, specifically, I created a new business, like I said, new website, which is actually just Click Funnels page, it's a single landing page. And I'm ranked in the top three for my state now for my primary keyword. And all I've done is I think four or five press releases and a drive stack. And I haven't even built links to the drive stack yet. And so it just goes to show you that it's very, very powerful. And that's why you know, we always suggest that a standard operating procedure, if you haven't gotten a battle plan, go pick up the battle plan, there's the the the banner to go buy it right there. And that explains how and when to use them. Whether it's a local site or national site, it doesn't matter. Okay.

Bradley: Scott's

Marco: By the way, before you go on for the new mastermind project that we have, we will be building an authority site, and it's going to be national. I don't know if that's ever going to get out of that specific group. But it'll be available for anyone who is lucky enough to get in there. At one point or another. We're still working out the details. But we are going to be building a National Authority site to take down the top guy in the niche.

Bradley: I know we will do.

Do You Offer Affiliate Programs Of Your SEO Courses?

The next one is Scott, I think is Scott Walker. He says I belong to a number of groups and get a lot of questions about how to I feel these people really need your courses. How can I become an affiliate? A reach call just contact Support, [email protected]. If you're looking I don't think we have an affiliate program for me. Why be yet but we probably should at some point? We don't?

Marco: I think we do. It's really simple to set up a failure, right to both [email protected] and [email protected], Scott and we'll take care of you Well, we'll figure out how to give you affiliate links so so that you can push our stuff. We don't mind you pushing our stuff.

Bradley: Yeah. And I know we've got affiliate stuff Semantic Mastery training, as far as the done for you products. I wasn't sure but yeah, you know, I'm sure we can get you that too. So absolutely. He says I don't plan on making this a full-time career, but would like a bit of financial incentive for serious referrals. Your courses are still the best bang for the buck. Thanks. Yeah, I thank you. I appreciate that. Scott.

How To Have Access To Bradley's Real Estate Group?

Ernest is up. He says, Hey, Bradley, how do I find out more about the Real Estate Group you have? I'm new to this page and don't know how to access it. Thanks for all the great information. Well, Ernest. That's a great question. So, unfortunately, the accountability group that started as a very small accountability group, it's only available to mastermind members that have expressed an interest in and that's only because it's, it's the first time I'm going to run the accountability group. So I wanted to keep it very small, very exclusive. And part of being in our mastermind is that our mastermind members always get the first opportunity at these sort of things. Beta testing, for example, they get the first opportunity for new training that we release, or new small groups like this, like the one that I'm talking about. So, unfortunately, it's not something I can share with the greater public right now. Or the broader public, I should say, we at some point, it may be something that we present outside of the mastermind, but I can't guarantee that I can't tell you when that's going to happen or even if it will happen. So, unfortunately, if you want more x, more information specifically about my accountability group, you have to be in the mastermind. However, that said, I do feel strongly enough about my new business model that I am willing to share where you can learn about the actual business, you won't have the account access to the accountability group with me, and my partners, and all this cool stuff that we're doing to help our members get very profitable very quickly. I've been very fortunate with this new business in the last three months and done very, very well very quickly. And it's because of our I think it's because of our ability, like our knowledge. And I'm not saying me specifically, but just like us as a group, like we know, and you included, you're on this hump day hangout webinars, so you have access to a wealth of knowledge just from us in our Semantic Mastery YouTube Channel, as well as probably other groups and things like that. And the new business model that I'm in is primarily being as being like the competition is primarily using traditional marketing methods like direct mail and stuff, and don't get me wrong, I'm doing that too. And it works. But knowing what we know about digital marketing, and being able to apply that to this business that is virtually uncompetitive, compared, you know, relative to digital marketing, it's giving me like an unfair advantage, a competitive edge over most of the other people competing in this space. And it's not an overcrowded business space anyways. And so again, I think that I feel strongly enough about this. And I've done so well, so quickly with this, that I don't mind sharing this URL with you guys to go check it out. Because I learned from this guy, he's got a great course.

And I'm going to post the link here, and the course is called, there's a webinar for it specifically if you want to, and I posted the link to the webinar, so you guys can get an idea anybody that's interested in what the new business model is, I'm flipping vacant land. So it's kind of like flipping houses, but I'm flipping vacant land, it's kicking ass. It's a relatively uncompetitive business, especially if you know digital marketing, and you know how to apply digital marketing principles to the business, you can absolutely crush it. You know, I can't, I can't tell you that you're going to repeat my results. But I pretty much I feel very strongly that most people, especially in our group could, because of like, I guess said how, how quickly, I've been able to get, like, make serious, serious money with this business, and just a few months. So again, the course is fantastic guys go to semanticmaster.com/LPG webinar, that's LPG dash webinar that stands for land profit generator webinar, the guys from Austria or Germany, excuse me, his name's Jack Bosch, it's he's kind of a goofy guy, but he's great. He's a great teacher and instructor, he's got a great course, if you go to the webinar, it's obviously going to pitch you the course at the end. But it's exactly what I took and went through. And it took me one month to go through the course and set up my will because we know, we know marketing guys, right? You know, everybody on this webinar knows how to set up a landing page. So I spent a month going through the prop product there the training, and then I set up a landing page and kind of developed out my SEO plan. And my ads plan because I'm using paid traffic to. And within my first month, you know, a month later I started my marketing. And within my first month, I landed my first deal and make $15,000. Again, I cannot say that you guys are going to make that kind of money. But it's very, very possible. And since then I've closed several other deals and made many 10s of thousands of dollars on top of that. So it's a great, great course, this is not an affiliate webinar or guys, and I'm not trying to pitch you on this for any other reason other than I think there's a lot of opportunity in this business for digital marketers, that a lot of the people actually competing in that space, really have no clue how to implement what we do you know what I mean. And so I think there's a lot of opportunities there. So again, if you ever wanted to come to join the accountability group that I'm hosting, where we have a small group, and where we've got like a slack, slack group, you know, Slack channel, where we can communicate in real time, we're holding weekly accountability meetings where we discuss current events within the business and like current deals that are pending, and that kind of stuff, you have to be part of the mastermind to get that.

So, anyway, it's pretty exciting guys, I'm really, really, really excited about this business, something I haven't been this excited about a long time, because it's not the typical cat and mouse game with Google that I've been playing for 10 years now. You know, it's, in fact, it's a breath of fresh air because it's, you know, I can very, very quickly have been able to generate a lot of leads for my own business, my own real estate business now, using the principles that we know. And it's almost like I said, the competition is almost nonexistent my SEO, I'm already in the top three for my primary keywords for the state of Virginia, which is I'm into, I'm targeting the entire state of Virginia. And I'm in the top three for with within what, two, two and a half months, with just a handful of press releases in a DR stack, and a single page landing page. It's It's incredible. And I'm getting leads every single week, eight to 10 leads every week just from Google and a couple from Facebook, actually. And then I'm doing some direct mail. So it's crazy. But you know, I get 25 to 30 leads per week and about a third of them come from Google and Facebook. Just from our you know, organic stuff, really, and some paid traffic to. So it's a great business model, go check it out, you'll get to see what it's all about. And if you really want to get in on the accountability group, then come join the mastermind and you have an opportunity there. All right. Great question, though. Ernest, thank you for asking.

What Are Your Thoughts On Google Site Kit?

Next one says, ran across a WordPress plugin called Google Site kit made by Google, really a WordPress plugin made by Google No shit. Okay to connect all Google functions like AdWords analytics to site any thoughts on using a plugin like that? I'm now because I haven't seen it.

Um, I don't see why it would be an issue. I mean, I know some people don't like, like, they think that they want to keep Google out of their site. But trust me, Google knows everything about your site. Well, regardless. It's funny because I remember a few years ago, people would say that they wouldn't put analytics on the site or, or submit the site to search console. What used to be Google Webmaster Tools, because they didn't want Google knowing what was going on with their site. Yet they'd have a WordPress site with Google Fonts installed. Or, you know what I mean, it would they'd access it from Chrome, you know, so it didn't make any sense to me. But, uh, you know, I don't see anything wrong with it. Marco, do you have any thoughts on that?

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Ah, you know, me, I hate giving Google more information than they need. I don't know if I'm going to be putting all that together. Although Yeah, if you already have analytics and search console, by all means. If you're using AdWords and YouTube might as well because they're already on your website anyway. But if you don't, and you don't want to get it. There are websites that I simply refuse to let Google into, then they are you going to have to make that choice? Do you let them in? Or do you not?

That's interesting. I might actually play with that. I might even put that on my new. No, that's just a minute. Well, I've got a blog set up on a subdomain for my new business, I might put this on that. So I can play around with this plugin a little bit. I've never cared guys, I'm not gonna lie. I've never given a shit about it. Because I always submit everything to search console so that it can get indexed quicker and everything anyway, so I know everybody teaches their own, but I've never had any issues with that. I like to use analytics. I'm not an analytics nerd, but I do like the data that it provides. So you know, honestly, and I and I put, I put the Google Tag Manager and the remarketing tag on everything now because if you're not using remarketing, and the Google Display Network for remarketing, you're out of your mind, you're missing out on a lot of additional traffic, because it's and it's very inexpensive. So to run remarketing and retargeting, it's remarketing on Google retargeting on Facebook, but I run a lot of remarketing ads for clients as well as lead gen assets. And my new business as well, just because once people land on the side if they haven't converted, why not continue to market to them until they do convert? Or until they get annoyed? Which I don't care. So anyway, but that's pretty cool. I'm going to actually install that.

Chris: There is also one more thing that many people never think about. So if the site before you has like Google tools installed into the site after you as Google tools installed, Google knows exactly like when the past it's going, you know, like users going. So you can hardly like to eliminate Google at all. If you want to hide.

Bradley: Yeah, it's very difficult. Because Google owns the internet, or a big, big part of it anyways.

Would It Be Difficult To Rank A GMB Listing Organically If You Don't Set Up A Related Listing?

Anyway, next is Gordon, what's up, Gordon? He says, Hey, guys, thanks again for helping us, customers. Your generosity is greatly appreciated. Thank you, Gordon. He says last week, someone asked a question about whether or not it was more difficult to rank a new site for local business niche and location if you didn't want to set up a related GMB listing but your answer was about local organic rankings in general and did not address the GMB question. If you want to rank a new site for a local business niche location, if you didn't want to set up a related can be listed but your answer was about local organic rankings in general and did not address the GMB question. Okay. I'm not sure how those are two separate things. But could you please comment on whether it's more difficult or the same difficulty to organically rank a new site locally without setting up a related gym be listening? I think you misunderstood my explanation. So I'm going to try to explain it again. But it's going to be the same explanation. So I may, maybe, maybe Marco can chime in here in just a moment and rewarded or convey what I'm trying to convey in a different way that makes more sense to you. But it's the same answer that I'm going to give you before the problem with ranking a local site, or a site for local keywords is that in the organic section, instead of in maps, is that you're competing with a lot of directory style sites now, which are highly authoritative, highly or, you know, very aged domain, typically, which carry a lot of inherent authority. And it's very difficult to outrank them, depending on the locations, you know, obviously, if it's more of a smaller area, then you can typically get much better results because they're not, if you're targeting like neighborhoods or suburbs, those kinds of things, you're you can usually get much, much faster results similarly to what you could within maps, but I'm talking about in the organic section, because a lot of times the directory sites are not optimized for any of those smaller areas, right, that they're optimized for the greater metropolitan area, right, which is an all-encompassing type of keyword, location, keyword, location modifier, so to speak. But when you're talking about trying to rank organically for like, again, I'm going to use Fairfax, Virginia, because that's a big area. very competitive SEO area for SEO in Virginia. So Fairfax, Virginia, if you're trying to rank for like plumber or plumbing contractor, Fairfax, Virginia, again, and I'll just approve it, you know, we'll go just do a quick search if I said, you know, plumbing contractor, and I always use contractors, guys, but that's because that's primarily what I've done for the last 10 years. If I say, Fairfax, plumbing, Fairfax County plumbing contractor, excuse me, Fairfax VA, what do you see here? Yelp, home advisor, branding.

Go ahead. Even before you get to the organic tea, scroll back Oh, look, right. You got Well, this. It depends on the industry, but Google guarantee. No, but yes, yeah. Then ads, then.

Yeah. And then what do you get, then you get three directories in a row, then you get a company that's been around for a long damn time, John C Floods a big contractor up in that area, then you get another director directory, then another really aged authority if type site that company has been around, then another directory, you see what I'm saying about this? out of the top 10, it looks like seven of them. And the organic section which is already buried by Google guarantee. ads and maps. It looks like seven out of the top 10. organic rankings are of other directories. So again, I'm not talking about GMB stuff. I'm talking about organic rankings. Can you rank a local a site for local terms in the organic section? Yes, but it's a dogfight is what I'm telling you. Yes, you can. And it depends on the location modifier the that you're trying to rank for. Right? If you're Fairfax is a broad that cut because Look, listen, like in this example. Fairfax is a county, Fairfax as a county, but it's also there's the city of Fairfax, too. But there are 23 locations within Fairfax County like Vienna and oak 10 in Tysons Corner. And so trying to rank for those would be much easier, it's still relatively hard or difficult. But trying to rank for a plumbing contractor, Vienna, Virginia is going to be easier than trying to rank for plumbing contractor Fairfax because that's essentially targeting the whole county or the city. But either way, it's basically one and the same, they're synonymous. Right. So my point is, it's very, very difficult to do that. And that's because Google is for whatever reason, they're promoting index pages of other directories on their primary index page, page one, which remember, Google is nothing other than an index of listings. And so all and when what happens when you click through to this, it's an index page on Yelp, for plumbers in Fairfax, which I think is stupid. Like you go from one index to another. I think that's dumb, but it is what it is. And so again, like I said, That's why I have I've shifted years ago, I shifted away from ranking, trying to rank organically through just sticking to maps, because again, look at it like that, that always came up first, it tended to be a lot easier to rank for maps than it did for organic. But yet, can it be done? Yes. But you're in for a dogfight. That's all I'm saying. So I don't know if I explained that any differently than I did last week. Marco, do you want to take a stab at it?

Marco: No, that was perfect. That's all I added to what you said was the amount of power that you'd have to push. I mean, how do you explain the amount of power to take down Yelp? And the amount of work that you have to do? And is it going to be worthwhile going for that? It could be for your contractor, but you may not be getting paid enough to get you paid back for the work that you have to do to get there. I know that you have to push massive amounts of power. We have ways where you can push massive amounts of power, but it's going to require more money than most local people are willing to pay.

Bradley: That's correct. That's the point with the right budget, then yeah, you could do it. There's no question. But a lot of times trying to, you know, like, because of these like the plumbers here that I'm talking about, like John C Flood and FH for their well, big established companies, that they've got a lot big. They've got deep marketing budgets, like deep pockets, you know what I mean? So, you know, if you're trying to get your foot in the door with a smaller company, a newer company, whatever, that's got a smaller marketing budget, there's really no way to compete with that. I mean, you can, but it's going to take a lot of time and a lot of effort. And it's not going to again, Marcos correct, absolutely correct. They're likely, it's weird how they turned to blackmail, but they're likely not going to have, you know, pay you enough for the amount of effort that you're putting in. So it makes sense. And if they give you a small, if you have a smaller budget to work with, then it could possibly still be done. But it's going to require more time because you're going to have to stretch, you know, do a little bit at a time because that's all the budget allows. And chances are you're going to lose the client before you ever get them to reach because it's taking too long. But it's hard to explain. I know because especially again, I don't know that you're dealing with contractors, but I've dealt with a lot of smaller contractors, in fact, that was my primary client base for the last 10 years is smaller contractors. And so it's difficult to, you know, explain to a contractor, and it's like banging your head against the wall when you say, Listen, if you want to get results really, really quickly, I'm going to need more money. They say I don't, I don't have any more money. But I want you to give me results right away. If you got me results, I'd have more money. Well, I can't get your results without more money. And it's like, you know who's on first, you know what I mean? It's that whole chicken and the egg type thing cart before the horse and that kind of stuff. So, again, I don't know if I explained anything different. But um, there you go.

What Do You Think Are The Niches That Have A Lot Of Spam Listings That Trigger Google's Suspension?

Based on your experience, what are the niches in addition to pest control that you believe Google thinks has a lot of spam listings, and that Google may have a trigger finger for regarding their suspension tirade for just editing, listening? Thanks, again. You know, Marco, and I actually talked about this just briefly right before the Hangout today. And it's hard to say I mean, there are certainly that some that are more known to be spammy than others. pest control is definitely one of them. I know that for a fact, garage, like overhead garage doors is another one that's incredibly spammy. And so you know, that I know that one would be one that I'd stay away from locksmiths, I believe is another one. So there's a number of them that are there. But as far as you know, I don't know because right now, Gordon, a lot of the, like Google's on a tirade period. And as Marco said, it's like somebody firing an Uzi. Why would you ever want to stick your head up? And it's almost like, I think anything's a target right now. I don't know that to be sure. Because I've stayed out of intentionally I've stayed out of a lot of the GMB listings recently, for even my clients other than just doing GMB posts, specifically for that reason, because I don't want to stick my head up. That makes sense. But so, you know, again, we don't work for Google. So I can tell us specifically which niches are worse than others. I do know some that have historically been spammy and pest control is one of them. So I probably should have kept my ass out of my clients' pest control. But it's such an established site. We've never done you know, business and we like free for seven years. I've never done anything spammy. All I did was change, deleted an image of a photo, uploaded a couple of new photos and published the GMB website because, for whatever reason, it had been created, but was never published. And I click the Publish button and boom, suspended. And that was two over two weeks ago now is about Yeah, it was just like, I don't know, 1718 days ago now 17 1717 or 18 days ago now and it's still suspended. So again, I don't recommend really doing a whole lot in GMB. If you can get away with it. Marco made a good point last week where he said if you if you're just got a new listing verified, you can make all your changes right away that does make sense as likely won't get suspended because it's new, you've got to you got it up, you know, kind of updated that kind of stuff. But if it's been established, I'd keep your ass out of it for right now. Honestly.

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Marco: Yeah, and I'm trying to do and to clear that up. Once you get it back, I think maybe the I didn't communicate that correctly. Get all of your edits and all of your work done before you send for the pin, get as much information in there as possible images, videos, however much of the information what we teach it in Local GMB Programs, I'm not going to go through everything that you can do for the listing. But once it comes back to the there should be no reason for you to touch it, because everything is then correct already. And then you can just concentrate on the next part of local GMB Pro, which is post images post posting in a certain way. Your images, your images have to be done, right. They have to be done correctly, we show how to get images we show it all. But the whole point is, once you've sent for that pin, and you verify it, don't touch the fucking thing. Don't do anything, leave it because now you're taking a tense at at at at getting suspended. And that's that said this for now. It might change. Yeah, we don't know when we don't know how long we don't know which niches and which ones are going are still going to have that hair trigger. We just don't know. Yeah, sometimes I wish I were a fly on the wall of Google GMB to know what the hell is going on because there's no rhyme or reason to what they're doing.

What DYF Schema Markup Creation Do You Recommend?

Correct. Next one's from Scott again. He says a few weeks ago, you mentioned service for done for you schema markup creation. I have a multi-location client and my schema markup needs some major help. Would you please give us the name and the URL again? Thanks. Yeah, it was Ryan Rodan, he was a mastermind member for quite some time. And he got really, really geek out on schema. And he really did. And so like he created a certain he ended up because he got so good at it. And he had so many people asked, I'm all the time like for help with their schema, he decided to create this. And I'm assuming he still does it. I haven't talked to him in probably two years now. But it's skeema.pro. And it's spelled instead of the way that schema is really spelled he spells it's skeema.pro. So just go to Skeema Pro. And you can check out a schema code order structured data overhaul, he's got several he's got, you know, the guy knows what he's doing, at least he did two years ago. And as long as he's still staying up to date with what's going on, which is geek out as he was about schema back then I'm assuming that he is still up to date, or he's staying on top of that stuff. But just reach out to him. Tell him that we sent you. We don't get any affiliate referral or anything for that. But it's always good too, you know, give credit to people that refer business. So check it out skeema.pro, and that's spelled, SKEEMA Pro. Right.

How Would You Setup A Schema Page For An Industry With Lots Of Q&As?

Fitz is up. He says Good afternoon, gents. Thanks for allowing this forum to continue. It is greatly appreciated. My question today is Google loves QA should we add a single question and answer to one-page post? For the website? I asked because the new schema requirement is to only have one q&a per page, but in an industry with a good number of Q and A's. Do you put only one page for 10 or more pages? Do you think that is valuable? Okay.

Bradley: I'm not I had always lumped similar questions together. And q&a post guys are great content for blog posts, and then you could break them out as individual like GMB posts. You can create a syndicate, you know, blog posts with them, that kind of stuff. But my point is, q&a posts are great. And a lot of times and I've talked about this in syndication Academy, I can go over it just now we don't have enough time. I was gonna say I can go over briefly. But we only got five minutes, I show you some ideas on how to do that. But I had always lumped similar questions together on the same page. However, if the new schema requirement is to only have one q amp a per page, then yeah, I mean, I don't see why not. I would just do it as blog posts. Right, I would do short blog posts and mark each blog posts. So no, I wouldn't dedicate a whole page to it. If you're going to have a page, I would have q amp a, you know, grouped in similar questions into groups and separate and different headings sections, right header sections within the page. And then even then you can create a table of contents with jump links. And again, can't get into that, because Margot, kill me. But you can do things for that page to make them more powerful too. But what I would do is for the blog posts, yeah, I would mark up blog posts with individual Q&A markup, right, that's what I would do. And in fact, you could even probably link from the page where you group them together with within certain headings and that kind of stuff, then you could probably link the individual Q and A's to blog posts. And again, fits in fewer in the mastermind, which I think you're trying to get back in Actually, I heard something about that. We can go much more into depth on how you can get the most power out of that same setup that I was just mentioning, and specifically how to structure the linking the internal linking from within that site because you got to do it a very specific way. Now, Marco just revealed in the mastermind recently about certain things that have changed recently that pertain to internal linking that we'd have to cover in the mastermind. So all right, I think we're just about out of questions. And we're almost out of time.

Should You Include The Geolocation Of The Photo For A New GMB Listing?

Justin says for new GMB, would you include geolocation information in the photo files? Or do you think that's spamming? No, I would absolutely include that. Because here's the thing, if you're taking photos, like if, if the business owner, so to speak, was taking photos from a mobile device, with GPS enabled, which almost all of them are, that's going to have that embedded information by default anyway. And if they're uploading it to their own GMB listing, then it would see that if customers are uploading photos, remember, like for stores and places, as you know, I'm a Google local guy, you know, I do a review, I don't do it all the time. But when I think about it, if I'm at a restaurant, or if I'm in a hotel or something, and I and I think about reviewing it, then I'll take a photo and upload that with my review. And guess what, it's got my GPS, my access data, right? My geolocation, geo metadata is it is embedded in that file. And that then gets uploaded to that GMB listing by as a customer photo, right. So, by the way, that's if you're going to be doing a lot of uploads to a GMB right now, I wouldn't do it as an owner, I would do it as a customer. So you could do that through persona, email, persona Gmail accounts, guys, you know, persona profiles, Google profiles that you set up, so that you're you don't trigger a suspension from uploading photos, I haven't heard of anybody actually will actually Marco had one that was triggered from uploading a photo. But if you upload as a, if you upload a photo to a GMB listing as a customer, then Google can't suspend the listing as far as I know. Now, you know, as far as I know, I haven't heard of that happening. But I have heard of uploading a photo as the business owner, so from within the GMB dashboard, and it causing a suspension. I haven't experienced that myself yet, yet. But a customer photo wouldn't do that. So again, think about that. It's not spammy at all. Now, if it's an image that Google knows is on the web, which Google's image recognition is incredibly good, and all you did was change the metadata, then that could perhaps look spammy. And that might be something that triggers trouble in the future, I haven't seen it trigger anything right now. But a quick way to determine that guys, as you can always go to 10, nine, calm is one of them.

There are probably other ones at Google, I think even has its own image recognition engine that you can play with, I think Marco shared that in RYS or something. But tonight, calm is free. And you can just actually go grab the image and drop it in here. You can even take them if it's already on the web, you can take the URL and drop it in here. Or you can just actually take the photo from your country from your, you know, your file system on your computer and upload it. And it'll tell you if that image has already been indexed on the web. And I will show you where if it has been. Right. And again, 10 is not as good as Google with that, but it's, it still will give it So again, if you're just taking an image that's already been used on the web and changing the exit data, then you know, that may cause an issue in the future. I haven't seen it cause any issues currently. Although it's not as effective either, though, just keep that in mind. And we've proven that. Alright.

Want to keep that tab open. So I want to check that out. All right.

Let's see. Thanks for your answers before thanks so much for the information off topic, but I'm in Richmond VA today from a totally familiar those areas mentioned. Okay, so he's talking about like Fairfax and all that. Yep. Alright, guys. Well, we appreciate y'all being here. mastermind webinar is tomorrow. For those of you that are in the mastermind, and thanks, everybody for sticking around. You guys. All hung out. Thanks.

Whoo, you all right, man.

See you guys tomorrow. Then.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 243

By April

Click on the video above to watch Episode 243 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Oh, well we're live. Welcome everybody to Hump Day Hangouts, the one where I'm busy posting GIFs on the hump day hangouts page and forget that we're going live. So welcome to Hump Day hangouts 243. It is the third of July 2019. That is the day before the Fourth of July. And we got everybody here. We got a bunch of good stuff coming up. And we got some really good questions today. But before we dive into things going to say hello, real quick. Glad to see Chris you're still here with us. You have survived the heat wave so far. How are you doing, man?

Chris: Yeah, the heat wave is over. So happy to be here. Yeah, as long as we are below 95 Fahrenheit. Pretty good. Like, anything above that. That's good.

Adam: Oh, you're doing good. Good. That's pretty toasty. Uh, yeah, it's like 72 here. I'm loving it. So yeah. 95 getting pretty warm. So Hernan how's the winter treating?

Hernan: Yeah, it's fucking cold dude, but other than that, it's good. Hey, what's up everybody here I'm pumped sending today and I'm really excited about POFU Live 2019 some good stuff coming up. So if you haven't gotten your ticket, what the hell you waiting for the gonna go out fast and you know people are coming or having you know, a great time before, during and after the event. So it's gonna be good, man. I'm excited.

Adam: I agree. I agree 100% with you. Also, I'm working on the VIP event. For those who have decided to take us up on the VIP event offer which we highly suggest you do. But it's a great way also not just to have fun, but we get together the day before the event you get to meet everyone. Not just us but the other attendees and spend some time doing some really fun stuff. We got some an awesome event lined up and then, of course, we jumped into the event itself. So Marco, how about yourself, man? How are you doing?

Marco: Dude? I think we're having one of those Arctic vortexes.

Adam: Shit. What's going on?

Marco: It's 67

Adam: Yeah, you gotta you got your park on and like a beanie.

Marco: I have socks on. killers, things you have to go through and cold.

Adam: As tough. You know, we'll sing a song for you know, trying to tear you up. So you don't

Marco: say a prayer. sing Kumbaya?

Bradley: Yeah, I'm fucking crying and concerned for Marco. Can you tell?

Adam: I've been seeing the sarcasm. Terrific. Bradley, how you doing, man?

Bradley: I'm good. And speaking of POFU Live 2019.

Adam: Oh, look at that.

Bradley: Yeah, finally got her. I got our first batch of shirts.

Adam: And oh that's awesome.

Bradley: Represent. Yeah, things are good. It's hot. It's hot here. So I must have taken the heat from Marco apparently. But yeah, I'm excited. This week holiday week. I'm actually as soon as we get off the webinar today, I'm headed out from the mountains to go ride a TV for the weekend for the long weekend, which is going to be nice. I'll be unplugged. So if anybody tries to message me tough shit.

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Adam: Then now's a good time to ask you then, you know, I know we've talked about a little bit. But with the mastermind members, you kind of opened up, I don't know how much you want to share with us. But you're gonna be doing some training with few of them. Right?

Bradley: Yeah, my new business model is doing really, really well very, very quickly. And so in the mastermind, I'm kind of doing a very small group, accountability group type thing, it's an additional paid thing, because I'm going to be spending a lot of time over the next 10 weeks, helping a very small few people in the group that decided to want to learn more about the business model, which is it's real estate flipping real estate. And it's, it's, it works really, really well. And it's not just houses. But again, it's we talked about this stuff in the mastermind, but it's a it's very profitable, and it's going to be cool, we've got about six people, maybe seven, that are going to join me in the next 10 weeks where they're going to learn the model and the marketing and kind of try to duplicate the kind of success that I've been able to achieve very quickly, very, very lucrative business much more lucrative than doing digital marketing alone. What's cool about it is you get to apply our digital marketing expertise or knowledge to this business, and it really gives us a competitive edge over the other people in the space because most people aren't, don't have the digital expertise, right, that we do. And when I say we, I mean, you know, our group our members. So it's, it's a great strategy to get it, you know, get some big paychecks very, very quickly. And, and I'm loving it. I'm absolutely loving this new business. It's very, very lucrative. And it's fun. I'm learning a lot. So I'm really excited about it. And I'm anxious to get that started. That starts Monday, July 15.

Adam: Nice. Yeah. And that's a great way I'm glad the mention that I love when you can kind of leverage You know, one area so when you're going into you know, either a market or into something else you're not, you know, just starting over, you're able to take the digital marketing into that and you know, start knocking out some home runs pretty quick. Cool. Well, real quick, just anyone watching, first of all, thanks for showing up to Hump Day Hangouts. If you're new thanks again for watching. You're in the right place. We're going to dive into some questions here real quick, and start getting to that. If you are here and you want to come back and ask questions or maybe you're watching the replay, you can always go to semanticmastery.com/HDquestions and ask away, you know, we do we first come first serve, we ask that you just try to limit it to one or maybe two questions, we want to make sure we get to everyone. But that way, you can ask ahead of time and then come back and check the replay. If this is a time conflict, maybe on the phone with the client, whatever it may be. And then the first thing you should do after checking out Hump Day hangouts is grab the battle plan. All right, this is going to give you the processes for a lot of what you need to do whether you're working maybe you're putting up a new site, maybe you got an aged domain you're working with the client want to know how to use press releases, whatever it may be, grab that you can find that at https://battleplan.semanticmastery.com. And then after that, when you want to really take things up a few notches, you want to be a part of a network you want to grow or build your digital marketing agency or apply this stuff to your own business. Come join us in the mastermind https://mastermind.semanticmastery.com. And last but certainly not least, if you're you want just save yourself some time, we've got empty https://mygb.co right this morning, get your premium done for you SEO Services, get syndication networks get our way as Dr stacks, get this stuff done for you can arbitrage this stuff, get it applied to your clients, your own projects. And that way you don't have to spend the time doing it yourself. Other than that, I wanted to touch base on something we got going on this week only we talked about POFU Live guys if you want to grab your tickets now is definitely the time next week, the price will be going up and it'll be staying there. We just wanted to offer these for early bird pricing. So you can take advantage of that grab, it helps us plan. And in return, you get to save a bundle. And last but not least with that we've also got for the July sales going on right for us here in the States, tomorrow's a fourth of July, we've got a cool sale going on not only with Semantic Mastery but also with MGYB. And if you're a subscriber on either of those, you're getting some awesome deals. And if you're checking this out on the Hump Day Hangout page, and you're not a subscriber, you can do that right away. Just opt in right there. And we will send you what the deals are and how you can get them all posted on the page right now. So you can do that. If you're checking out the replay, you might be able to do it, it depends when you see it. But this is a limited time offer. So you have made use of this. And the next I believe three days, 72 hours before this stuff goes down. With that said anything else? You guys, are we ready to get into it.

Bradley: For those of you that are new, and I know some we have some business owners that are actually watching or have been attending because of some podcasts that I've been interviewed on recently. Our mygb.co that's again, people ask like, well, what is that? Well, MGYB makes Google your bitch dot co so mgyb.co, that's our store, where we have done for you services. It's the services that the training that we teach, like we provide the done for you services based upon the training that we teach. So the methods work really, really well. If you don't know what they are or how to apply them. That's what this is for the hump day hangout so that you can come to ask questions specifically, and we can answer those. So you know, I just wanted to welcome those newer audience members, and also encourage you to go, if you want to learn this stuff, you can buy our training and go through it. But if you're a business owner, my suggestion is that you focus on operating your business, and instead buy the done for you services. And if you have questions about how to apply them, that's what this forum right here is for. So that we can answer your questions and walk you through anything that you might need.

Marco: And just so people know, it's the same services that we use. We don't go outside of our ecosystem to order what we do. But we recommend those right Loganix we use, and we use some others. But the core services that we use are in MGYB, that's why mgyb.co was developed. Because it's the products, it's the services that we use. It's the way that we teach it. It's done up to our standards, and it works for us. And it's been tested over and over and over and over to make sure that they work for just about anybody else in any niche. Don't just think local. If you're a business owner, and you have a business that operates in the entire US, it can help with your affiliate. It can help with branding it, it can help it with just about anything that you're doing online.

Bradley: Very good. All right. Well, I'm gonna grab the screen if we don't have anything else. Can I do that?

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Marco: Let's do that. I'll take that.

Bradley: Okay, sweet. Alright, so I think, uh, let's see, I think the first question is actually, I don't remember if I answered this one last week or not, but I'm going to go with six days ago. So yeah, okay. We're going to start with this one, then I don't I don't remember answering this one. If I did forgive me, guys. I'm going to repeat it. If that's the case, anyways, friendly. Says also love the PR Episode The other day.

What Posting Strategies Do You Use When It Comes To Press Release?

So he was referring to when we did the press advantage webinar with Jeremy, from you know, from Press Advantage that was last Monday. I don't know if that offers still available. But if so that might be a good opportunity to send people to it. If anybody was interested, he said, Do you have any sort of staggering strategy that you use for PR is because a lot of websites have very few links to begin with? Does it make sense to do IFTTT, Google Sites web to auto social directories, then in the second one started press releases otherwise, that's a lot of links in the first month hitting the hint hitting the site. I know they are powerful and trusted. I'm just wondering if I'm thinking too much about this, or am I right to want to postpone it until the foundation links are done? No, you know, I understand your concern. But think about when a new business launches. That's a perfect opportunity, a perfect time to publish a press release to announce its opening, right. And so it's perfectly natural to get a bunch of press about press release links inbound links from press releases, when you're launching a new website, or a new business or a new service or new product, whatever the case may be, because, again, it's a perfect opportunity. It's like it's logical, it's normal for people to announce that and they try to get good press right? What happens if you were a new business that got featured on in your local newspaper or a local news station, you know, TV or something, you'd end up getting a lot of mentions a lot of links, probably, and that Google's not going to punish you for that, right? Those are a natural type of links, they're logical, it's, it's different. If you were to go out and buy like a link spam campaign, and slam your site with, you know, 10s of thousands of link spam links, you know, or spammy type links. But when you're doing a press release, again, that's like an announcement, you're announcing your new business or the opening of a new location, or whatever it is, it's, it's perfectly logical to do so. So I don't recommend waiting on the press release at all, in fact, that that is a standard operating procedure. And that should be outlined in our battle plan. So if you haven't picked up the battle plan, right, there is the banner to do it. And that will teach you the step by step in what order to do things, whether it's a new site or an established site that you're looking to promote a bit harder and more aggressively. All of that is outlined in the Battle Plan. Does anybody want to comment on that?

Hernan: I agree with you, Bradley, I think that I think that press releases, they can, they can also give you a lot of traffic. So I would say that for announcements. And for, you know, a decent amount of links that come from her reputable sites, as Marco would say they help you solidify the entity. So you can always link to, you know, additional properties of your own brand, like, I don't know, your Google My Business Page, or your Facebook page, or whatever that is, or your YouTube channel in case you have one. And I think that it works really well in terms of solidifying the entity and, you know, getting the first boost of lengths around your website is completely normal. Like it's it's a general practice that new and age websites, websites alike, will use to actually, you know, get the word to know them like backlinks from those gates. And those cases are secondary, you know, it's more like an awareness that thing. So yeah.

Bradley: And just so you know, I was talking with a business owner the other day, who said that he had attempted a few press releases, but didn't really see much. And he actually was talking about how some of the stuff that he's been attempting to do on his own, like buying done for you services from places that really haven't helped at all. And in fact, he's even seen a little bit of a slip. And, you know, that I would, I would caution against doing anything directly to your money site, unless you know, for sure that it's, it's going that it's proven and that it's healthy for your site. And so I was recommended to him that he got a drive stack was syndication network, but you know, drive stack specifically for his situation, and then do all of the additional external link building and SEO stuff to the drive stack because that, you know, Google loves itself. And it uses it's essentially like an SEO firewall. And, uh, but press releases came up and I specifically, you know, said that it depends on the press release service, too, because there are a ton of different press release services out there. And a lot of them will inflate their distribution numbers by using like really shitty WordPress like PBN, private blog, network-style networks of blogs, right, so they're self-hosted WordPress blogs that they've turned into syndication points where they just republish, but a lot of those are shitty domains that have been spammed, or they become shitty domains, in fact, something and basically, they can, those kinds of links can end up becoming toxic. So it's important to pick a reputable press release service that doesn't try to inflate their distribution numbers and only sticks with valid media type or news type sites. That you know. And again, there's a handful of them out there press advantages is one of the better ones, there's no doubt Quantum Newswire, who's that they've got some good distribution services out there, they don't have near as many and their distribution channels, but the distribution channels they've selected are much, much higher, they're much higher quality, they, they base it upon quality and not quantity. And so there are a few others out there that again, I've ever used, that can end up becoming toxic, that if you're pointing directly back to your money site, because some of those distribution sites, the republishing sites are like I said, PBNs and they can actually become negative ranking system. Now if you're going to use those kinds of things, you can still use them if you know where to point them, where to point the links from them. But I wouldn't suggest doing that directly to a money site, you can do it to Google properties. You could do it to other high authority type tier one properties, but I wouldn't point those types of press releases directly to a money site. That makes sense. And we cover a lot of that kind of stuff and Local PR Pro too.

How Do You Outsource Hyperlocal Press Releases?

All right, next question. It says I'm looking to outsource hyperlocal press releases. Okay, looking for software search tools. Okay, so I guess the question is looking to outsource hyperlocal press releases, okay, well go to mgyb.co, you can order press releases from us there. You know, the, again, we resell for Press Advantage, and they have the writing staff that will write them. So you don't have to do anything, but provide the instructions for what you want them to write about. And then provide the links that you want them to link to, and they'll write the press release will notify you when it's ready for you to review. And then if you accept it, or you know, suggest some edits, whatever the case may be, then we'll publish it, and you'll get the benefit of that. So I would highly recommend that you do that, if you're looking to do a lot of them, then I would recommend you get your own subscription so that you can publish more press releases, instead of paying a one-off fee for each one. And in that case, again, you can just use the press, I always recommend using the press release writing services of the distribution service that you're going to use. Because they understand what the editorial guidelines, they will make sure that they're written in a way that is going to get picked up by the most distribution partners. And that's what I recommend. It's going to cost you more if you go outside and try to find a writer anyways. Or if you try to use some shitty writer, then you're gonna, you know, some cheap, inexpensive writer that can't write worth. And trust me, there's a lot of those out there too, that will tell you they can write press releases, but then the press releases get rejected by the distribution services because they don't meet their editorial standards. So again, in my opinion, you're much more efficient, your time is better spent. If you just buy press releases directly from the distribution services, including the writing services. Okay.

What Sofware Search Tool Do You Recommend To Identify Unstructured Local Citations In The U.S.?

Number two, looking for software search tool design defined or identify us unstructured local citations of businesses. Thank you for your prompt reply. Tool designed to find or identify us unstructured local citations of businesses? Well, I'm not sure what you mean by finding a tool that will find unstructured citations, if you do a search for like a brand name and a phone number, or a brand name and the website URL or brand name and the address or brand name, city state zip, then that's where you're going to find where that and you can just do that via Google, right? You put stuff in quotes and put like the brand name in quotes and then put the phone number in quotes. So you like so that you have two separate search queries wrapped in quotes in one search string. Right? Does that make sense? You do those kinds of things. And you will find that the pages that Google has indexed, that are called unstructured citations, you'll find both structured and unstructured citations that way, that's my point, just use Google. If you want to know you don't need a software tool for that mean if you want if you wanted to find, you know, make it that would actually be kind of a cool tool to have developed, it would probably be done, could be done rather easily. But just what I'm saying is all you got to do though, is go to google. com and use the brand name and quotes and then various other parts. You know, identifiers like the name, you're already going to have that but the address the phone, city, state, zip web address, those kinds of things. If you just do the always do the brand name, but then select one of those other data points and wrap it in quotes and do a search, you're going to see all the different pages that Google has index that has those mentions, which a lot of the times that's an unstructured citation is where name, address and phone number or some parts thereof have been published online, but don't necessarily contain a backlink or a very structured name, address phone number, URL like you would typically see in a business directory, right? So again, just use the power of Google guys, you don't need it. I mean, again, if you wanted to do this at scale, you it would be nice to have a tool you could probably even Scrape Box probably has something some sort of add on that would do something similar to that. So I would look into that. Does anybody have any comments on that? That'd be.moving on.

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How Do You Set Up A Call Center System For A Family-Owned Tree Trimming Business?

Alright, so this question came from James, I posted it because he actually sent me an email asking me this, and I told him, I'd be happy to answer his question on Hump Day Hangout, because I think it could help some other people as well. So I'm going to read this, he says my next door neighbor runs a tree trimming business, he and his wife had it set up where she would receive the calls and then dispatch them to the group mostly made up of his family members. She now refuses to answer business calls, leaving him his kids and family losing money in professional relationships. They have a GMB as I suggested it and Facebook as their website from what I remember, you also and he's saying you meaning me, also operate in the tree trimming business, among others in Northern Virginia, I recall a bit about how you set up the business to do the call automation. You have a moment, could you give me a brief overview and some contacts to help me help them set up such a system? Yeah. And so I thought this was a good question. Because guys, you know, if you're running a lead gen business, I've recommended this many, many times that you don't direct calls directly to your service providers, unless they have a dedicated, you know, call receptionist that's going to be answering the calls. And the reason why is because anybody that has been in this business for any amount of time, whether you're a business owner, right, or your, your your consultant, or an agency owner, or you're providing leads to other business owners, you know, that as soon as you start getting assets ranked in Google, you're going to start receiving spam and solicitation calls from every marketing and advertising company under the sun. Primarily, if you're in the contracting industries, Yelp, and home advisor, you're going to get absolutely hammered with solicitation calls from Yelp and from home advisor, if no matter what business you're in Yelp is an unapologetic spammer. They're relentless. But a home advisor, if you're in any sort of contracting business, they're relentless as well. And no matter how many times you tell them to go shit in their hat, they continue to call. And so part of the reason I tell people not to direct lead generation calls from direct to a company that's buying the leads from them is that they'll end up having a ton of wasted time on the phone rejecting solicitation calls, and it will annoy your service provider. Right. And so I learned a long, long time ago, to set up a call center way back in 2012, is when I started using answerconnect.com, there are others out there, guys. But this is the company that I've been using since 2012. I'm happy with them. You know it does, there is an expense involved, there's no doubt. But this is a really, really good answering service. They're really easy to work with. You can get you can jump on the phone with that you can send in your call scripting via a word, a Google, excuse me a Microsoft Word doc or you can do it via Google Docs, whatever. But you can also jump on the phone with them and walk through like how you want calls to be answered what the scripting should be, if it's multiple choice options and things like that for like questions that they would ask the caller, you can I mean, they're really, really, really helpful. I can't say enough good things about AnswerConnect, I've had some issues in the past where something has gone wrong, and I've jumped on the phone with them. And I've been able to get it resolved. And they've credited my account because I've been a longtime member, you know, subscriber or whatever. So I'm just telling you, it's a really good service. And the benefit of this is that they answer the phone 24 hours a day, seven days a week. And they'll take the lead information based upon your scripting. And then they can either patch valid league calls directly through to the business, or you can opt-in. So that's what they, you know like that's the patch through service where they'll actually transfer the call. So the first they'll take the lead information in case the call gets disconnected, or in case the when you get when the transfer is made in case the business owner cannot or whoever's answering the phone for the business cannot answer the phone at that time, they don't lose that lead, right? So they take the lead information first. And then they'll do a live transfer, if that's what you opt for, for about 90% of my businesses that I generate leads for including my own now my real estate business that I was just talking about at the beginning of this, I set up an answer Connect call center, you know, I just have another sub account that basically asked all the callers that call in and say they might have a property to sell all the questions that I need to know. So I don't ever answer any damn calls, all I do is get the lead information. So for about 90% of my businesses that I do generate leads for the call comes in answer Connect, ask them a series of questions, if it's for contracting stuff, they asked them who caller's name is their phone number, their email, if they want to provide that a second callback number, the best time to call back a brief description of the job. And depending on what type of businesses sometimes they ask from the address the service, you know, where where is this job going to be performed, and then they get the address. And then from there, they end the call and say, for again, for about 90% of the businesses that I generate leads for they'll say, Okay, thanks, we've got your information, we're going to forward it to our estimator to call you to set up a free estimate, you should receive a call shortly. And then from there, they actually email me a copy of the lead. And then they email the lead information plus text, the lead information to my contractors. So my contact got it via email and via text, and I get a copy of it via email so that I can track the leads that I'm generating for their business, you know, for so that I can make sure I'm getting paid. So that's the best. I mean, honestly, it's really, really good. Because one of the other things is a lot of the business owners if they're working business owners are working contractors. In other words, if they're actually out in the field, doing the job, like a plumber, for example, you know, might be out fixing a sink or something. And if the phone rings and the call was going directly to them, they can't answer the phone, well, what happens to that lead, that lead a lot of the times is going to call the next person in line because they didn't get an answer, they're not going to most people aren't going to leave a voicemail message, they want something done, they want to want it done. Now, that's why they're picked up, you know, they went to Google and found a provider and called it. So that's part of that, you know, as soon as I realized what that I was missing a lot of calls, my lead gen calls were getting either unanswered by the contractors because they were busy. Or they were getting unanswered because the contractors got tired of answering the phone because of solicitation calls always blowing up their phone, once I learned about setting up a call center. At first, when I did it, I it was it was kind of painful, because I was new in my lead gen business and I, you know, was $500 a month to set this up, thought Oh shit, I'm going to have to live I'm going to lose $500 a month in revenue. But the exact opposite happened, I set the call center up and I instantly got a 30% revenue increase even after the expense of the call center. And that was because now all the calls started to be screened only valid leads would get sent to my contractors, then my contractors would call them back, like, you know, very quickly after they received the lead. And they would usually and so essentially, we started closing more leads or getting more leads that were turned into closed sales. And so my revenue actually went up 30%. Now, I can't say that that's going to be the same for all of you. But it is a really, really good service to you know, you don't have to use Answer Connect, you can just find an answering call center or an answering service that will do that similar something similar, set it up. And I promise you, you're going to have better results for your lead generation business. Or if you're a business owner, and you're tired of getting shitty, especially contractors, if you guys are tired of getting calls that are getting you know where you're getting hammered with solicitation calls, which happens all the time, set up a call center. And that's you know, that way, you're only getting notified when it's a valid lead that's calling you. And you don't have to pay a full time employee to do that. You can just pay them, but based upon your usage, your call volume. So I thought that was a great question. So thank you, James. Should I be looking over here? I keep hearing a bunch of shit. No.

Is It Mandatory To Create A Subdomain When Setting Up @id?

Alright, cool. So next is me. I'll mix. Wow. Okay, for @id, is it mandatory to create a subdomain or with the Amazon object URL be enough? Is there any advantage to setting it up? To use a see name? That's a little bit heavier than we typically like to get into on one of these. But let me see if I can answer it conceptually. What link? Or should we use the canonical in our @ID page, the main money site? It depends on what you're doing. Like, okay, is it mandatory to create a subdomain? No, it's not you can use the Amazon bucket domain, that's, you know that that's absolutely fine. It just depends on whether you want to brand it or not. If you want to brand it use a subdomain. And you can map it using something like Cloud Flare or something like that, it's up to you how you want to do it, it doesn't matter, you can still get the benefit without using a subdomain. For a lot of mine, I don't have subdomain setup for companies for clients, I do use a subdomain so that they have a branded @ID page. But for a lot of my lead gen stuff, I just use the Amazon Bucket because it's just an additional step that I can cut out I don't need to create the subdomain, you can still get the benefit of it without the sub the branded subdomain. Does that make sense? As far as the canonical, it depends on what you're doing, or how you're going, what are you going to do with your @ID page. If you're going to throw a shit ton of link spam at it, which you can do, then you're not going to want to canonical eyes that to your money site. Because then your money site is going to show those links pointing to them a lot of the link trackers now, backlink analysis tools will actually show canonicalization backlink profiles. In other words, if you've got a page out there, there are canonical eyes to a page on your home site or your money site. And you're throwing a shit ton of spam links at it it will show is links pointing directly to your money site. And so I don't recommend doing that. Now, if you're going to be just using a GMB website, for example, then you can come on canonical lies the @ID page to the GMB website and throw kitchen sink spam at it would matter. But if you're going to do it for a self-hosted domain, I would recommend that you consider using something like your G site from drive stack, right as the canonical. Or just make sure that you're only doing clean shit to your @ID page and use something like a drive stack that points to your @ID page and then throws your kitchen sink spam at the drive stack. That makes sense. So I mean, there's a number of ways you can set it up, you just got to think about it logically, guys, where do you want the spam to go? And where do you want it to point you don't want you know, you can launder the juice and direct the juice through certain properties in a way that it's not going to negatively affect a money site. And that's part of the reason we always recommend using drive stacks use the drive stack is your filtering tool. Right. And @id is kind of part of that. Marco, do you want to comment on that? I know you got to be itching to make a comment.

Marco: No, no, I'm not going to comment on this because I'd have to give away training and I won't do that in a free forum.

Bradley: Okay, gotcha. And that's what the masterminds for guys when we get real in depth into that stuff.

Is There A Risk Of Claiming An Unclaimed GMB Profile Amidst Google's Rampant Suspension On Legitimate GMB Listings?

So Alright, next time, guys, thanks for coming to hang out as much as usual as much appreciate excuse me says you mentioned recently that Google has been suspending legitimate GMB listings for making profile edits in their effort to kill spam listings. Is there a risk of suspension if you claim an unclaimed profile and then completely fill out an optimized listing profile properly? For the business owner during the verification process? And right after it's been verified? I don't know. I can't tell you that because there is no rhyme or reason that I can make out of the suspensions right now. I have a valid client who's still suspended, got suspended last Monday, which is a legitimate business that we haven't done anything spammy. I've been working on their, you know, stuff for seven years. You know, they've always done really well. We've never done anything spammy at all. And all I did was go in and upload a photo and publish the GMB website because for whatever reason, his GMB website, it was never published, it was present, but for whatever reason, it was never published. So all I did was publish it. And Google tries to force the GMB website as your primary website URL and a maps listing. So I went back into edit the Info tab to change the URL back to the money site, which it had been for seven years, and Google suspended the listing. And now Google support says that they it'll be two to three weeks before they can even get to reviewing it for reinstatement, reconsideration requests. So it's bullshit. And honestly, I told I was on a call with a business owner earlier this week, who was like for some advice about GMB stuff. And I said, stay the hell out of your profile. For now. Like you can post do GMB posts. But from that even that, I recommend using a name and posting app that connects via API as opposed to doing it directly from within the dashboard. Outside of that, I'm telling you, I mean, doesn't mean you have to shut down your business, you can't start you can't take on new clients. Now. That's not what I'm saying. But what I am saying is I would be especially certain industries pest control is the one I was talking about and pest control was, Google's got a really itchy trigger finger right now, for certain industries especially. So if you're going to start a new GMB for a client or you're claiming one, then what I would recommend is that you go in and you do stuff very, very carefully, very easily, instead of jumping in and trying to optimize everything all at once. And again, I could be completely wrong, guys, I don't know, I'm just telling you, I'm a bit gun shy right now or hesitant to try to do much of anything and GM bs because a legitimate business, that's the first one that I've had this is spend it out of, you know, dozens and dozens and dozens of businesses and real and even lead gen assets of mine that haven't been suspended. So it's, it's a bit painful. And I'm a bit nervous about doing much in there. For now, I recommend just staying out of them until Google determines what they're going to do. And like the dust settles. So, Margaret, you want to comment on that or anybody else? Has anybody else experienced that issue right now?

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Bradley: Okay, we're gonna say no. Okay, well, then yeah. So I mean, just like I said, I would recommend if you're going to go in, just keep it to a minimum, like maybe optimize the business description, you know, at least add a business description, hours of operation, maybe the primary website URL, and that that's about it. I mean, you could put a profile like a, you know, profile photo for the logo and that kind of stuff. But I wouldn't do much of anything else other than GMB posting at the moment. Until Google gets over this fucking bloodbath that they're in, right now, like, they're, they're just, it's just, it sucks.

Marco: So, what I'm recommending is when you order it, or when you try to claim it, or whatever the fuck it is, you try to do, do as much as you can, right, optimize as much as you can, so that you never again, have to go in and edit anything, get as much of it done, and then go on to what we teach in Local GMB Pro, which is the posts and the images, and how to tie it all together. Because if you have to go back in there, now you're risking getting suspended. And so why take the risk when you can get most of it, you can get about 80% done, and never have to go back again.

Bradley: So that's slightly different than what I said. But yeah, I mean, and that's logical, it makes sense to do that. Because if it's new, it makes sense to go in and make some changes when it's brand new, right? Or at least, or add stuff like completed, essentially, you're completing it when it's pretty. So that may be the case. I'm still nervous in there right now. I'm not gonna lie. So. But what Marco says is logical, it makes sense. But I don't know that there's any logic involved in this right now. Because for them, this has been, and guys there's help for good, right on the Google help forums, you can go see how many legitimate valid businesses have been suspended recently, there's a ton of complaints. And that's what Google's reasoning is for why they say it's two to three weeks before they can even get to it is because they have so many reinstatement requests that they're, they're working their way through. So in my opinion, like, you know, again, it's logical to go in and make all the edits or the updates, or essentially just complete the profile when you first get it verified. And then like Marco said, stay the hell out of it. Because it's when you go back in that, you know, that that this was a long time established business. And we went in and made a slight change, and boom, it's suspended. And you know, it's so again, if you're going to do it, I guess the very beginning, when you first verified is the best time to lose it. Because you haven't already built an asset that starts starting to produce, right, you're, you're at the early stages, it would be worse to build up the asset, right, get it to start producing leads, and then at a later date, go make an edit, and that's when you lose it, because then you've just lost all the work that you've done. So I do agree with Marco and that if you're going to try to complete the profile, optimize and complete it, then do that at the beginning. Because if you lose it so what you really hadn't benefited from it at that point, and you can always attempt to try to start a new one. Right. So I do agree with that.

How Difficult It Is To Rank A Local Business Site Without GMB Listing?

If you wanted to rank a new site organically for a local business niche and specific location, but don't care about ranking, your related GMB listing and don't want to go to the trouble of even setting one up. How much more difficult is it? If it ranks at all? If it all excuse me to rank the site without a related GMB listing? Thanks. Again. Well, it just depends on the area. You know, and I've talked about this in recent Hump Day Hangouts. But if you do local, especially for contractors, again, I do most stuff for contractors. So I don't really look a lot in other industries, guys apologize, but it is what it is. But for contractors, a lot of times if you look for, you know, those type of terms, like home service type Related Search Queries, you're going to see that the majority of the organic ranked pages are now business directories, home advisor, or Yelp. You know, Angie's List, those types of things. And so you can still get results from ranking organically. But the problem is that you're fighting with really well established high authority directory sites that have really taken over and started dominating the organic rankings for a lot of local search type of terms. Right? And it makes sense because they can't compete in the GMB space, the map space. So they have been really taking over the organic. I don't think it's fair, I don't think it's right that Google promotes index pages. Remember, Google is nothing other than an index of links, which is why we suggested doing so much with GMB is because you keep people in, in Google when they are interacting with Google assets. But when you're looking at like the organic ranking section, that's typically an index of links, External links that take people off of Google. And so when you're looking at an index result, right search engine result pages, you're looking at indexed results for a search query that then when you click through takes you to another index page, just on a different platform like Yelp, or like Angie's List or, you know, home advisor, God forbid, something like that didn't to me that just it's stupid. Why would you want to go from one index to another, but that's it is what it is. And that's how a lot of that is showing up in organic search right now. So can you compete in that space? Yes, depending on the area. And that kind of stuff is how much work it's going to take really like what the level of competition is. So just do some searches for that area, or that you know, the locations and the search queries that you're in looking to generate leads for to get results from, and take a look at what you're going to be competing with. And then you can kind of develop your organic SEO strategy based upon what you're competing with. Okay.

How Many Location Pages Will Be Built On A GSite If You Order It With RYS Stacks?

Bradley: I have a plumbing business that will eventually have multiple locations, I'm thinking of ordering our wire stacks, the current site will have location pages, and no subdomains currently only want to target one location. If I order RYS with a G site, will the G site mimic the current website with location pages? Or will it be built out for a single location? And what I need to add more locations and future myself? Yes, currently, we don't have it, the only way that you could get us to do it is if you asked for a custom build, after we delivered the base like the foundation that the core product, which would be the drive stack and the Google, you know the dry as drive stack and the Google site, it's going to be based upon your primary money site, or whatever location you tell us, that's going to be the you know how we basic the bill. But then we don't have a service yet where we can go in it's because it's too It's too involved, it really is very complicated for us to be able to provide a done for you service where we go back in and do like theme mirroring. That's what we call it right where we mirror your G site and your drive stacks to mirror the structure of your main your primary site, your money site, your self hosted site, right? That is our recommendation. By the way, though, that you get the drive stack built or do it yourself, which you know, we don't recommend but get the base drive stack built, and then mirror with your Google site. And you're our Why is that so your Drive folder files and folders, the structure of your money site. But here's the thing guys think about it, you can get the base build done. And then you can just go copy the folders and rename them and then go in and edit and you don't have to do this, you can train a VA to do it. Or like I said, I don't Marco Tell me if I'm wrong. But Can Can somebody write it and ask for a custom build right now for like, we gave them a custom pricing quote on a case by case basis or now.

Marco: Excuse me, they can write to us, you have to understand that right now, the way it is, it takes just as long to do one drive stack as any additional stacks within the main stack. So if you have a website with 100 pages, and you know, regardless of where we put it, let's say we only charge $100 for each additional dr site, because of the time that it takes. If you have 100-page website, there you go, how much that's going to cost, it becomes prohibitive, which is why we have and I can't say too much what we have under development to make things easier. And to try to bring the price down. If we can, we will and if we can't, then we've given everyone all of the tools, so that they can go ahead and and and clone the stack. And then just edit and if if you haven't done it, and if you're interested, all you have to do is donate to my charity, I'll drop in the link and then write to [email protected], and you'll get the set of webinars where that was shared, you'll get the scripts where that was shared, and you can do it on your own, I again, it's going to take time to do it. Because what you have to do then, once you've cloned it is go in and edit the new stack to reflect whatever it is that you're targeting a new location, a new set of keywords, whatever it is that you want to do all over again. Okay. Very good.

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Let's see. Or another Gsite will be good if I order in the future if I order a stack and a future for another location. Yeah, that's what I mean. That's what we're saying is that it's better off just create one branded Gsite and drive stack, right corresponding and then from there, you build, you continually build that one out, right, which is what Marco was talking about, you can do it manually by just copying folders, including all the files and then going in, you know, renaming them optimizing them for each individual location that you want to promote. And then build out another page on the site, doing the same thing where you embed all those, right. But you have to go manually edit all of those files that way, it can be done. And that's what we encourage people to do currently, you don't have to do that. Because you can train a VA to do that is my point, right? But Marco's got some scripts and stuff that he created that you can get by just donating to his charity. And he'll provide you that information. Again, we don't have it done for you service for that yet. I've told people that if they need, you know, like, clients or whatever that, you know, they could reach out to me and I can quote them a custom quote enterprise because I can train a VA to do that, you know what I mean? So it's, it can be done. All right. But it's not something we haven't done for you like, you know, order form for that yet.

What Should You Specify When You Order The RYS Stack On MGYB?

What else should I specify when ordering drive stack on MGYB? just your whatever it asked for in the ordering process NAP, primary website URL, a list of your primary keywords, some logo, your logo and some images if you want to use your own custom images. If not, we'll find some related images. And, you know, so Marco, what else needs to be done on the drive stack.

Marco: If he has any, or she, I'm sorry, I don't know. If you're a he or she if you have social media accounts. Or if you have a syndication network, then, by all means, include all of those URLs so that we can include them in the drive stack because that adds power to your syndication network.

Where Can We Find Bradley's New Real Estate Business Model?

Okay, we're moving on. Let's see. Next is says Jordan valor says I love me some done for you. They rock thanks to Lisa is where can I find out more about Bradley's new real estate business model in the Mastermind. I'm sorry, but that's, that's mastermind has its benefits, right? It has its privileges. That's really guys, that's where we go into depth in depth a lot of stuff. That's where I share what's going on with my own business and or businesses now. You know, we do that on a weekly basis, or Well, we do web bi-weekly webinars in the mastermind. And, you know, I'm an open book in there, guys, it's, there's, there's no doubt about that. But and you know, again, that stuff that I can't really share outside of that, right now, maybe in the coming months, this is something that I can share with a broader audience. But for right now, we're kind of beta testing how I can share this and help others get results similar to what I've been able to achieve in this real estate business so quickly, which has been really, really good for me in the last two months. So it's, uh, it's really, really good. But I would highly recommend you come to join the mastermind. And then like I said, you're it's basically I'm an open book over there.

How Do You Link A Press Release To A Previous PR?

So all right, Jordan says when linking a PR to a previous PR, do you recommend linking to the best ranking or most local PR, even if it purges or to link to the press advantage nonperson purging version of the press release for the most power? The second? Jordan? That's a great question. I cover that in local PR Pro. But the problem with you know, my original strategy was to link to the best ranked the top-ranked PR wouldn't whatever site that was published on if I would do a search for at least a partial part of the title, either the whole title or part of the title of the press release. So when a press release gets published, like from press advantage, for example, it gets published on press advantage. com domain first and then the It Gets distribute it out to the press cables to all of the distribution channels. But when you do it, like if you were to just search and I know Jordan, you probably know this. But if you just do a search for the title, then you're going to see which publication sites it's been indexed on. And that's lesser Now guys, Google has gotten a little bit stricter on there. How many press releases like for example, the index, though index them, but they'll put them in a supplemental index? If because it's you know, it's duplicate content, but not in the sense that it can be harmful. guys just know that all right.

But if you do a search on the title, you'll see what Google thinks is the top rank or is the ones that rank the best for that search are the ones that Google thinks is the most authoritative right then have the most power. But a lot of those are going to purge because a lot of the distribution sites purge within 30 days, most of them do. Some of them, it's maybe a little bit longer, but most of them do purge within 30 days. And so my original strategy was to either do a search for, you know, part of the title, or even the keyword search, if you were lucky enough to get or, you know, if you were able to get some press releases ranked for your primary keyword which happens, then whatever was ranked at the top, you know, the best ranked one would be the one that you would link to from your next press release as part of the PR stack. And until I found out by tracking results, like three months later, if I had stopped doing continuous press releases, as you know, and I did for a lot of testing, I would do three or four I would get ranked and I wouldn't do any more press releases. And then three months later, my rankings would drop considerably for you know, map stuff and everything. And I would go look at the backlinks say, Well, why is that and found out, that's when I found out the press releases purge, I didn't even know that until I started testing for the local PR pro method that we developed. So then I went back and change my strategy and said, Okay, if you're going to be linking in a PR stack, you can still select your top-ranked PR, if you want, you do get quicker benefits from that. But the problem is if you're going to link to that press release, it's going to be purged, then you have to set up a redirect to link to it. So in other words, like use your own domain, set up a redirect using something like pretty links, for example, that read so it redirects from your own domain from a URL in your own domain to the press release that you're linking to in the stack. So that when it purchase, you can redirect that again to another PR, right. And you don't lose that the link juice from the front because your other one got purged. But that's a lot of work, especially if you're doing volume. Think about it. If you're doing you know, three, four or five, you know, three or four press releases a month, per client. And you've got to worry about every month going back and locating the links that have been purged, and then setting up new redirects in very short order, you're going to be overwhelmed, it's going to be you know, you can't maintain that for very long. So to answer your question, yes, all I do now is linked directly back to those that I know will not purge press advantage being one of them, I either link directly back to the organization page, or I linked to a previous press event, you know, one of the press releases that are published on the press advantage domain, or I'll link back to like digital journal, I don't think digital journal purchase. So that's another one. Those are all nofollow links, but it's still a good site to link to. So I use that those are the ones that typically get put in Google's Google News anyways. So like, you can do a PR stack to a digital journal publication as well. And there are a few others that you can find in there, you just got to do some research. And remember, if you're using other distribution services, guys, I recommend the same thing, just find out the where they're going to stay live and continually link back to those. That's part of the reason quantum Newswire has got something that's pretty cool, because they've got the ability to with their plugin, to use your own domain or your clients' domain or whatever, as the district the main distribution point. In other words, where you know, press advantage the publishers on their double first, and then it goes out to the distributed through the press cables to the others. So a lot of the original credit, the citation, the attribution goes back to press advantage, I'm okay with that. Because I'm siphoning authority from press advantage to write what the organization page does, and the iframe and all of that. So I'm okay with that. But if you want to build the attribution and the citations and everything back to your own domain, then you'd want your own domain or your client's domain for that matter, to be the main point of the original publication point. Right. And so that's why as I said, quantum is why it's got some really cool stuff going on. And the only reason I brought them up a couple of times today is that they've just recently released a new feature. And I know that we're going to probably end up promoting that here in the coming. coming weeks. We're not trying to overwhelm anybody with press release stuff, but it is a very, very powerful strategy, guys. You know, I still my primary sources, press advantage, but quantum newswires got some pretty cool stuff coming out to that attacks it SEO from a different angle. That makes sense. Okay, so

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How Would You Use Press Advantage And Quantum?

Jordan says only of time, let's see if I know you guys. advocate both press advantage and the quantum webinar. Okay, so that Yeah, I didn't even see that question. I'm glad you brought it up. How would you use those in tandem? Is it more of an either or? No, it's not an either or? I mean, it is if you're limited. You have limited resources, then you're probably going to want to select one or the other. But you Jordan, I know you're running a successful agency. So I know you have the resources. I would use both hands down. No question. We use both. for diversity purposes. As I said, quantum Newswire attacks it from a different SEO from a different angle. You can do things with quantum Newswire, you can't with Press Advantage. But likewise, I think you can achieve things with press advantages. You can't with quantum Newswire, I do advocate for both, because I think they're both valuable. And I've always said even in our Local PR Pro course, add diversity, you know, if you're constantly using the same service over and over and over again, there is a diminishing return that occurs at some point. Okay. So absolutely, I would use both if you have the resources for both.

Do You Have List Of PR Sites That Don't Purge?

Do I have a list of PR sites that don't purge? No, because, in part, because they change they're often fluid? In other words, I mean, there are some that have been around for years that haven't kind of changed. But there are some a lot of the distribution sites within a press release distribution, service or network will, they'll change their very fluid, they'll rotate in and out, some will come some will go. And so no, and the vast majority of them do purge, guys, just keep that in mind. There's only a very small percentage of them that don't. But that's why I said I don't spend a lot of time trying to figure out which ones doing which ones don't I used to, but I got over that because it changes too often. And that's why I said I just stick with pointing back to press advantage, or digital journal. Or if I'm using quantum news wire pointing back to my own domain or my client's domain, depending on where I'm publishing it from. Right. And that's, that's it, I just stick with the ones that I know are going to be good. And like I said, with Press Advantage. It's you know, I love the organization pages is becoming an integral part of @ID frame or excuse me, Id page or iframe stacks or Google Sites, all of that it's really a critical part of everything that we do. So okay.

WayneClayton, longtime mastermind member, he said join the real estate program that Bradley has been talking about wasn't really interested at first, but look further and it changed my mind. Yeah, Wayne, I'm really excited to have you on. I'm actually really excited to have you on lane because I think it is a golden opportunity. I really, truly believe that. I think there's so much money to be made in this business, so much more money to be made in this business, applying our digital marketing knowledge, then acting as a digital consultant or agency see owner alone. And I've said that because, you know, I've had experienced in my own digital marketing business, incremental growth, linear incremental growth, right. My income has gone up year over year for multiple years, but it's always been a slow and steady build the real estate business I can tell you right now, if you generate revenue incredibly quickly, like exponential growth, and it's it's really exciting to get $20,000 paydays, you know, like checks for that much money as fucking exciting. I'm sorry, but it is. So I really liked the business model. And since we know, digital marketing, Wayne included, it really gives us a competitive edge over others, I think. So a lot of people in that space are still doing a lot of traditional marketing, which still works. But when I say traditional, like direct mail, you know, and bandit signs and that kind of stuff. And all of that still works. But if you can combine that with digital marketing, you can get considerably better results. I'm getting eight to 10 leads per week right now, just from my Google stuff, like my SEO and my Google at both SEO and Google ads, and a couple even a few leads from Facebook because her nones managing my Facebook campaign. So

all right, anybody got any other comments? Looks like we're done. I'm ready to go to the mountain.

Whoo. Early weekend. Yeah, just want to say real quick. If you haven't picked up your poker life tickets this week is the week to do it before the price goes up next week. So head over to poker food live.com. All right, Marco.

Marco: I'm good, man. I'm looking forward to the real estate thing. And just so people know, we're going to be providing a lot of support. It's not as if you're going to be left out on your own. Like we usually do you follow the training you go you apply the training, and you do it. I mean, we're going to be with the people who are in there every step of the way. Applying the processes, the different things that we're going to be bringing into it. It's not just one thing you go you're training and try to do it try to replicate now. You're not on your own. We will hold your hand the entire way.

Bradley: Yeah, it's it's fun, and I'm excited about it. So anyways, see you guys in the mastermind then, right. Alright, guys, we'll see you next week. Thanks, everybody for being here. Happy Fourth of July. Be safe. Bye, everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 242

By April

Click on the video above to watch Episode 242 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, well hangouts are still here. We are going to be live on hangouts with Hump Day hangouts Episode 242. Yeah, we're just gonna, we're going to switch to tin cans and strings and how.

Hernan: There you go.

Adam: Well, with that, thanks for being here, and we're going to jump right into it and just say, first of all, thanks for watching Hump Day Hangouts. Whether you're catching this as a replay, whether you are joining us live, if you are live, go ahead. If you got any questions, pop them on the page. Say hello. Help post your favorite GIF. Do whatever you want to do. Let me take that back. Don't do whatever you want to do. At least like PG 13 maybe.

Bradley: At least keep it relevant.

Adam: Yeah, well, real quick. Let's go down the line. Say hello to everybody. We got everybody here today. I think Chris is hanging out so he doesn't die of heat exhaustion. But so we'll start with him before he passes out. How are you doing Chris?

Chris: Yeah, then good. had to move forward to the seller because like I don't know the heat wave is like quite unbearable for me. I still don't know why people love summer that much. More of a person. Yeah, rest. Life is good. Otherwise.

Adam: Coco Hernan, How about yourself? You're kind of the opposite, right?

Hernan: Yeah, dude, I'm freezing my ass. But on the good note. I think that if I'm the Hangout goes away. We can do like you porn type of streaming, you know, and embed that in the page. Now I'm pretty cool. Yeah. Anyways, I'm great. Dude. I'm awesome. I'm just really looking forward to POFU Live 2019. That's coming. He's coming in hot. We had a really cool. We had a really cool event last year. And we are going to make it cooler this year. So it's going to be pretty cool. So

Adam: yeah, definitely. We're going to talk some more about that. But if you're not sure what it is, one, stay tuned. And then secondly, go over to pokey live.com which will actually work now I got the domain resolve so you can actually they type in hopefully live and get there. So go check that out. Marco, How about yourself? How are you doing, man?

Marco: What's up, man? Just to get the question out of the way. Our Hump Day hangouts going away?

Adam: No, oh,

Bradley: no. No.

Marco: Before we get asked 1000 times on be the first person to ask it. I'll be done with Hump Day hangout on my watch. Just making sure I took

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Bradley: I took off last week because I had a meeting that I couldn't get out of. And I feel I felt like something was missing the entire damn week because this is Episode 242. And this is only the second episode I've missed out of 242. And so it's you know, it's Wednesday's aren't the same without Hump Day Hangout. So no, we're not taking them away. We're just saying that Hangouts On Air is going away. So we're going to have to figure out a new way to stream and answer questions, which is fine. We'll adapt. We always do.

Marco: Yeah. Anyway. Life's good. Costa Rica is good. the weather's good. Have a nice little earthquake last night. 66263 woke me up at around one-two in the morning. You know, shaken and bacon. But otherwise? Things are good.

Adam: That's good. I'm glad you guys are all right. That's getting up there. That's not a tiny one.

Marco: Now I was off on the coast. No worries.

Adam: Good deal. Bradley, you. You're still with us too I guess weather and everything treating your it.

Bradley: Everything's good man. Life is good. Can't complain. A lot of good things going on. Right now. We're doing some pretty cool stuff in the mastermind, which by the way, guys, we have a mastermind webinar tomorrow, we'll be covering some stuff in there. I'm also starting a small group training inside the mastermind for some select members that it's going to be really cool for they're going to be kind of learning the new business model that I'm into. Because it's so lucrative. So that's a lot of fun. Just got a lot of exciting stuff going on right now. Oh, do want to talk about something else though. GMBs are certainly on a rampage. Google is on a rampage right now suspending shit, that's even 100% legit for no reason. I actually had my first client site or GMB suspended just two days ago for doing nothing other than uploading a photo. And it was dumb. It was just it's stupid. And I've got it in the reinstatement request going on. And they sent a message back to said originally that they'll you know, reply within 24 hours. Then within 24 hours, I got a follow-up reply that said we have a huge backlog of reconsideration, reinstatement requests that we're trying to work through, and it will be we're backlogged up to three or two to three weeks. So my clients pissed, but he understands I didn't do anything. You know, it's spammy. It's just, it's just Google My Business is broken right now, guys. So now we have to switch strategies up, I would recommend staying out of them as much as possible, try not to edit them at all, if possible, until they get their shit together. It's just, it's a bloodbath out there right now. So just keep that in mind. So I didn't want to give that update. We gotta shift our strategy to adapt with whatever, whatever comes. And this is, um, this is not a very good time for Google My Business stuff for sure.

Adam: Cool. Yeah. There are more questions about that, too. If anyone watching has some questions, go ahead and pop that in there. I mean, obviously, it's a big topic we've been covering. It's a great way to conduct lead gen like we've been talking about. And just because this is happening doesn't mean this is the way it's always going to be things change, just like it became, you know, a great tool to use and it may swing back that way. So real quick to just want to say if you're new to Semantic Mastery, thanks for joining us for Hump Day Hangouts. Again, whether you're live or watching the replay. If you're here, you're in the right place, you can always go to https://www.semanticmastery.com/hdquestions and ask your questions ahead of time, in case you can't watch it live. So each week, you can pop those on there will answer them or point you in the right direction. If we can't get you a specific answer. Other than that, though, the next thing people ask us is, you know, hey, where should I start with Semantic Mastery besides coming home to hang out What should I do? Go get the Battle Plan, go to https://www.battleplan.semanticmastery.com and if you're ready to move on from that, take things up a few notches come join our MasterMind, alright, if you're looking to form a strong network, if you're looking to either start or grow your own digital marketing agency or if you're a business owner that wants to grow it as well that I'll also comprise a number of our members. Come check out the mastermind https://www.mastermind.semanticmastery.com. You can find out more about that. And then if you're looking for Done For You services like syndication networks, RYS drive stacks, links, embeds all that good stuff, go to mgyb.co for your premium done for you SEO services. And last but not least, hook us up, subscribe to the YouTube channel. If you guys are over there, you're watching clips or whatever, just check, just click the subscribe button. Stay update helps us and helps us stay on top of important questions whether it's SEO, its other digital marketing questions, funnels, Facebook ads, whatever it is that's going on, we put out a ton of content and we love that people watch it. So help us out and subscribe over there.

POFU Live 2019 Guests

So real quick, we mentioned POFU Live, I want to touch base on this real quick for everyone. We just tomorrow or for if you're a subscriber, you're going to see an email about that. And I just wanted to talk real quick because we just got that up and running. We're just starting ticket sales mastermind members got the first crack at getting their tickets. And we've got two out of the three speakers that we can announce there on the page. So it's no secret if you go there, but I wanted to touch base on this. Jeffrey Smith is going to be joining us again. All right. He was Yeah, absolutely. Yeah, so he's going to be joining us again, really pumped to have Jeffrey back. He joined us last year for the first POFU Live gave a killer talk. He was a blast. He was there all weekend, hanging out talking to people dropping some bombs and some great gold nuggets, there are some information. And he's going to be coming back and doing it again. So really looking forward to that. And then Adam Benjamin is not only a because he's got a great first name. But also He's the founder of Brain Hickey, this guy is a killer copywriter. He's got a lot of real-world experience dealing with clients both at scale and with high ticket, high-end clients, tons of information, tons of knowledge he's going to share. So looking forward to having him he's a Colorado local. So he's going to come down and help us in Denver and be pitching in and dropping some knowledge there too. And then we are going to have potentially a third and maybe even a fourth guest speaker who we will be announcing in the coming days. But the reason I bring this up to you is if you want to go to poker, you live in Denver and October 11 12th and 13th of this year, you're going to want to get your tickets in the next week or two, shortly after the Fourth of July week, the prices are going to be going up, we want to offer you an early bird discount. It's our way of saying thank you if you get the tickets now helps us plan accordingly. And we can do this a lot easier. So as again, our way of saying thank you is we offer you a lower price for that. But as soon as that's over, prices are going to go up. There's no you know, special offers coming. There's no you know, last-minute sale, anything like that.

Bradley: Yeah, the way just quickly to clarify, our events are not pitched fest guys, it's not like you're going to come to our event, we're going to pitch you additional training and products and the speakers are going to be pitching training and products. It's not how it works with it's a training event. You know, if you want to reach out to any of them afterward, and you know, pursue what they have available, that's perfectly fine. It's up to you. But it's not about that it's about training. It's going to be a really good event. You know, we talked about holistic business building, right. So it's not just about SEO or this or that it's about the overall building a business, scaling a business, sustaining a business, all of that. So again, we would highly recommend if anybody's interested to Get your tickets now because it's going to go up after the Fourth of July ish area timeframe. So now would be a good time to get them at their lowest price.

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Adam: Definitely. And I mean, I will just say to it's a good time, you know, you can go These are real people on the pages, the real attendees from last year, you know, we can tell you about it. And if you have questions, feel free to contact us at [email protected] will answer them. Or you can ask them here on Hump Day Hangouts. But you can go and see what other people had to say about the event. You know, a lot of really good points, people got a lot out of it and a lot out of each other the networking that happened there, just like being in the mastermind, a lot of the power comes from the people you meet there the connections, you meet the ideas that are generated in that kind of smaller group setting. So really looking forward to doing that again, and narrowing down the list for the VIP day. That last time was a blast, we did a kr a chartered brewery tour in Washington, DC. And this year, we're going to be in Denver. So I'm looking at something else I've got it narrowed down to a couple but I think it's going to be just as fun. It's a good way to get to meet everybody, relax, to have fun, get introduced, get up speed and then hit the ground running the next day for the main event.

Press Release Advantage Webinar

Bradley: Sweet. Yeah. Are we going to let's talk briefly about the press advantage webinar? If we can,

Adam: Oh, definitely. Yeah, you want to fill people in case they missed that brother.

Bradley: Okay, uh, if you guys didn't see it on Monday, we had Jeremy, the developer or one of the codeveloper of press advantage on and you guys know, we been pitching or using press advantage I have been for many years actually. But we did a promotion for press advantage when they when he kind of relaunched it as two dot o at the end of September last year. And so we're talking, you know, eight months ago, and he was gracious enough to come on on Monday to open up a very, very good offer. Again, for people that want to subscribe have their own subscription to press the advantage, which there were two different levels, there's one level which is three done for your press. So written for you press releases on a monthly basis for 350 bucks, which gives you the ability to have an organization page, which, if you followed any of our training, that is an integral part of what we do, we use that organization page as a very powerful tier one property branded property. Very, very powerful. And a lot of things that you can do with it are powerful as well. Then there's the other offer, which was amazing that he swore up and down, he wouldn't open up again, the previous time that he in September when we did the webinar, but I did twist his arm and he opened it up again. And that was for 497 a month you get six written for you press releases and unlimited, write them, write it yourself, press releases, or submit yourself. But here's the catch that I mean, there's no catch. But you can buy additional press release writing services from press advantage for 50 bucks. So essentially, you get six for 497 a month. And then you can buy each additional one for 50 bucks, or you can go out and get your own writer and all that. But I'm telling you the best and most efficient way to run it is to just use the writers. And anyway, we did a webinar with him and ended up going two hours. Again, there's a lot of new and additional features that have been implemented since September when we did it the first time. And so we cover all here, he covers all of that. And I you know, I comment along in the webinar, if you want to watch it. Otherwise, just skip to the end or, you know, go to the sales page or the checkout page, I should say and subscribe. If you're doing anything for your your own business, a light like a court press releases are incredibly powerful content marketing through press releases are incredibly powerful. So even if you're your own business owner, as opposed to like an agency or a marketing consultant, using press releases, frequently and often is going to be very, very powerful for your business, we've seen it time and again. So I would say if even if you're a business owner, or definitely if you're a consultant or an agency that you should look at to get your own subscription, you can buy press releases from us at in our store, mgyb.co, and they're one-off press releases for a very good price. And you still get the benefit of having that press release published, which drives a lot of links. It can get a lot of traffic and all that kind of stuff. But if you're going to be doing volume, which you should be doing because they are so powerful, it should be an integral part of your content marketing strategy, you should have your own subscription period. And we stand by that statement. So it's a great service, I highly recommend you go check it out. Check out the webinar if you want to see all of what it can do for you. Otherwise, just go straight to the checkout page and subscribe.

Bradley: Did you drop the link? Adam? I assume you did.

Adam: Yeah. Did the webinar replay page is on there. And I think we are good to go. Are there any other announcements? Yes. I don't.

Bradley: I don't have any. I'm ready for questions.

Marco: Yeah, I have a comment. Our shit works, period.

Bradley: Boom. All right, I'm taking the screen. Let's do it.

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Bradley: Okay, cool. We probably have some new listeners or watchers, viewers, audience members, whatever. Because I did a podcast with Tommy, Tommy Mellow has a podcast, which does handle a whole bunch of home service type contractors and got a really good response from that. And so anybody that's here from Tommy mellows podcast, welcome. Come back, post off, you know, post questions here often about anything that has to do with your contracting businesses as far as marketing, getting better results, lead generation, that kind of stuff, we're happy to answer them. And again, definitely, you know, engage with us, and we'll try to help you out as much as we can.

How To Use Google My Business Page To Promote A Hardwood Floor And Staircase Renovation Business?

So Alright, so the first question I see comes from Scott n, and I'm assuming this may be one of them. I have a hardwood floor and staircase renovation business, my main point of interest is to learn how to best utilize the Google My Business Page to get the most out of the account. So that's really good. Now, there are a few things that I would recommend, number one if you heard the beginning of this webinar, or today's Hump Day Hangout right now is not really a good time to be doing a whole lot of editing of your Google My Business Page, right. So if you've got it already, and it's running, that's great. I would recommend that you really stick to just doing Google My Business posts or GMB posts right now, and not do a lot of editing of the page itself or the profile. because things are being suspended. Right now Google is on a rampage to eliminate spam listings, in part because of some high profile people running their mouth, to high profile publications and getting a lot of unnecessary attention to them. And so anyway, my point is, even if you're a legit business owner, with a legitimate business with the physical location that you can verify, I recommend that you stay the hell out of it. As far as making edits to the actual profile, at least until Google fixes its itchy trigger finger so to speak, because right now, barely, I mean, for no rhyme or reason that I know of. You go in and you make an edit of any kind and boom, it can get it can be suspended. And it's a crapshoot every time, right? You roll the dice every time because you never know what's going to suspend the listing or not. And, as I mentioned before, their backlog for reinstatement requests are two to three weeks currently at the moment. So if it gets suspended, you're going to be shut out, you know, dead in the water di Tw until you can get it reinstated if they're going to be gracious enough to reinstate it. So that's just the caveat, I want to you know, disclaim everything here with that, number one. Number two, it really one of the best things that you can do is to Google My Business posting, right, do that frequently and often. Look for the keywords that you want, or search queries that you want to get more traffic from. Also, look at the GMB insights. And you'll see what kind of search queries are actually bringing your maps listing exposure, and start using those search queries that are relevant more often in posts. Okay, that's really important. And in something else, we you know, we talked about our store mgyb.co. And just for anybody that doesn't know what mg yc stands for, that makes Google your bitch. So mgyb.co is our store. If you go there, we've got some products that will help help you to actually really boost your Google My Business profile. As far as you know, getting better results from it. Number one would be a syndication network. Number two would be a drive stack. And we can know, we can offer assistance as to how to get the best use out of those. For people that don't know, those of you that are not in the SEO industry. Some of that may seem foreign to you. But really, it's not difficult, the concept is quite easy, I'm actually going to walk through a brief example of how you can gather the type of links that you would want to promote. So your profiles within a drive stack. Drive stacks are incredibly powerful, especially for Google My Business stuff or maps ranking. So I'm going to walk through that here in just a moment. But first, I just want to say, for your Google My Business Page, really again, I would stay out of trying to edit it right now. But I would take advantage of the Google My Business posting feature. Post often, post regularly, use the search queries or the keywords that you want to get traffic from. So for example, in this case, like it might be flooring, floor restoration or floor renovation or flooring, contractors or gills notice a lot of near me keywords. near me type search queries are driving a lot of traffic to maps. So flooring contractors near me flooring restoration near me variations of near me like nearby in my area close to me, that kind of stuff. So mix and match the keywords, the types of service keywords that you want to rank for, along with near me and variations of near me. Also, if you cover a wide surface area, you want to start including some of the locations that within your service area. So location names, do it be via city names, even neighborhoods, things like burrows, districts, things like that if you have different names that you can start to include. That's why I said there's really no way that you can do too many posts in my opinion. That's really important and that as far as I know, is not getting GMB suspended. I haven't had that happen from a post yet, but I have from doing editing the profile at all. That makes sense. Okay. Marco, do you want to comment on that while I pull up some examples?

Marco: No, no, I agree. Totally. I mean, we have the train Local GMB Pro, which could be the next step. In the process except in gi in local GMB Pro, we do tell you to go and make edits and all of these other things which you shouldn't be doing when you submit it, especially if you have a real business, right? A real, whether it's service area, brick, and mortar, whatever it is that you have, fill it out as thoroughly as you can right at the beginning before you send for that pin. So that you don't have to go back and mess with it. Because it's when you start going back and messing with it that you get into problems. So that the only change that I would recommend right now is if you're doing some that's legitimate. Do it right the first time get you to know, use the guidelines that we set up in local GMB Pro. But do it right the first time send for that pin, make sure all the information is correct. And then it'll come back to you. It's your business. And if something happens, you can always go back in and get that business reinstated. Right that GMB whereas others are the problem that they're having. And why it is a problem, to begin with, is we were just spamming in and getting a ton of businesses that didn't really exist. But if yours does that, then you right now, the second problem is Bradley mentioned is that you're in a queue. And until they can get to you because of spammers like Bradley. You're waiting for three four months and excuse me weeks. And right now, whatever it is that the summer businesses, right? Well, the summer businesses, like a pest control Tree Service, anything having to do with outdoors, are in the queue, and this is like the top of the season. So they're moving a whole lot of money. And they shouldn't be because they have legitimate businesses. So that's the only thing that I would add.

Bradley: Yeah, that's my client is an outdoor pest control company. And he's, you know, this is the peak of their season. And it's just, it's just really shitty. And, you know, again, we didn't do anything spammy or wrong, it just suspended, it's dumb. Anyways, I'm going to use home remodeling as opposed to floor restoration only because I know this industry a bit better. So I'm going to use it just as a quick example, for those of you that are, we get questions all the time about how to how to order a drive stack within MGYB. And I'm going to cover that just briefly, guys, because I'm telling you, it's one of the very most powerful things that you can possibly do. And you can get it 100% done for you on our store. And I say that because it's absolute truth. I started a new business about two months ago, a brand new business. And all I have done is three press releases and a drive stack. That's it, I haven't even done anything else to it at all is a one-page website with a drive stack and three press releases. And I'm on the number three position for the state of Virginia for my very top keyword. So and that's just and it's been two months. So I'm telling you, it's incredibly powerful, you're going to see results if you use it. So my what I want to just walk through very quickly is just give an example here. So for home remodeling, Fairfax, I use Fairfax because I'm in a rural area called Cole pepper, there's not a lot of activity around me, but Fairfax is a very busy area in Northern Virginia. So let's just say that your business was Daniels design and remodeling general contractor. Well, what I would do is to figure out which URLs which links you want to include or submit when you order a drive stack. You know, if you've been following us, you know that we recommend getting a syndication network first, and then ordering and drive stack and including your syndication network URLs, profile URLs in the or the links that you submit when you purchase the drive set. So that's the number. But if you're just coming to us, and you don't know what a syndication network is, well, we'll cover that at a different time. We're covering drive stacks right now. But what I would do is just go to Google and use another search for Google. In this case, I was just looking for a brand that I could use as an example. So I'm going to take Daniels design and remodeling as my example. Okay, so all I'm going to do is a copy. So let's say whatever your company name is just go to Google, paste it in, and also pasting your phone number to so not just your name, but also paste in your phone number. Alright, so this is what we're going to do, we're going to say that this is your business, we're going to do a quick Google search on your brand name and your phone number. And then what we're going to do, and apparently they got some shitty Yelp reviews, but that's probably because of Yelp filters out all the good ones, right unless you're a paying advertiser. So what I would do is come in here, and I would just open up these links, all the links associated with your first two pages that are, you know, obviously that are relevant links to your business.

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Bradley: I would just go through and over up every single one of those links, they're also plugins that you can use guys that will that are called like link grabbers that will actually scrape all the links off a Google search page and put them into a text file or a notepad file. But you can do this manually, just go through and click right click, open Lincoln new tab, and then just go collect all of those links, put them into a notepad file, because that's how you submit them inside our dashboard. Anyways, once you place your order, and go through the checkout process, then you go submit your order details. And what you can do is submit a text file with all the URLs that you want including in the drive stack. So that's all you do, I'm not going to go through this guys, you understand the point, just go through the top two pages, select all of your URLs that you want to be included in the drive stack, and put them into a text file, save it and then upload that text file as your target URL or for the order. Right, then the same thing goes for keywords. for keywords, you're going to want to take your top level keywords that you know, including your brand name, and use those as the keywords, create a nice little text file with your keywords in there. So your top level service products and or services, some of the location names that you want to include. Also your brand name, use, make sure that that's included in your keyword list and upload that. And then our team will go out and build you a very, very, very powerful drive stack, which are Google Drive properties that are going to be branded and themed and have your profile URL, or excuse me, your profile logo, your logo as the profile image, your header images, it's just going to be a very, very powerful thing. And now that becomes your insulator, your SEO firewall, all of the other stuff that you can do an SEO that we would never recommend you do directly to your money site, you can now due to the drive stack, and the drive stack pushes all of that relevance back to your money site will help in your maps listing. And we'll help you to rank that makes sense. So that's a quick down and dirty way to figure out how to get the URL was that you're going to submit is just go to Google use Google to tell you and just go through the top two pages. That's all you need. What are the most powerful or authoritative branded profiles or citations in this case that Google thinks for that particular brand your brand, right, so put your brand name in your business, your phone number and click Search. just collect all the URLs from the top two pages, put them into a text file, save them, then work on your keyword lists. Again, you can find out the keywords that are bringing your traffic through your GMB insights and just select the relevant keywords. And then also if you have some search queries that you desire more traffic from add those in as well. Mark, do you want to comment on that before I move on?

Marco: Yeah, the only thing that I would add to this is that they do get a spreadsheet when they order that their syndication network. Those should also be included.

Bradley: That's correct. And I said step one should be a syndication network but for those people are coming to us from the podcast. I just wanted to talk about the drive stacks first networks maybe we'll cover that the beginning of next webinar. But that's correct. Alright, so anyways, welcome Scott Scott Walker says I guess he's asking where he's at. Okay, cool.

What URL Do You Use In The Press Release When Boosting The Rank Of A GMB Listing?

And thanks, guys. given us a shout out Gordon says, Hey, guys, thanks again for your hump day out. Hump Day help, as usual, greatly appreciated it. Thank you, Gordon. He says this may be a dumb question, but I'll ask anyway. When using a press release for boosting the rank of A GMB listing, is the URL that you use? Is it backlink in the PR the same as the one that you get by going to the GMB dashboard and clicking the Info tab and going to view on search or view on maps? Or is this something else? Yes. That's the link that we suggest. I've shown a kind of a funky way to get that URL in the past. If you go into your info tab, and you right click on the view on maps, and copy link address or right click copy link address and paste it into a notepad file. It's going to be an HTTPS www.google.com slash maps, question mark. See ID equals and then that's going to be a string of numbers. And that's the maps URL. But that's actually a 302 redirect to the final, the correct URL for maps, which is instead of, excuse me, it's going to be that this is what it's going to look like. I'm just going to give you an example real quick. So it's going to be maps google.com, forward slash maps, question mark, see ID equals and then it's going to be a string of numbers, right? It's going to be several numbers, something like that. Right. That's what Google is going to give you. When you right click view on the view on maps and copy link address. All you want to do though because if you put that in a redirect checker, you're going to see that it actually redirects with a 302 to this. That's it, it doesn't change anything except that it changes that map subdomain to dub dub dub. And now that's the URL that you want to use right there. Right. And what happens is, when you actually take that URL and check it in a redirect checker, it's going to say test, okay, there'll be a 200. htm, code 200, which says test, okay. But if you actually go to view that URL in your address bar, like paste and go, it will, once the page loads, it actually switches to that really long, stupid, ugly URL that maps gives you when you're viewing your map in the browser. Does that make sense? So again, it's a straight URL, and that's the best URL to use. So you can get it that way. By the way, by going in and getting it from your GMB dashboard. Right click, go to the Info tab, right click view on maps, and then copy link address the other way which one of our mastermind members shared this with us is to go to standby I'm looking for it now. I think it's. Where the hell is it? Shit guys, give me a minute. Damn, somebody gave me a tool the other day. Maybe that's it? Is that it? Let's see this is it? Yes, that's it. Use this one right here, guys. So this is https://www.GMBreviewsmaker.com. I'm going to paste this on the page for you guys real quick. And then I'll show you how this works. Okay, so if you go to this, this will make it so much easier. All you gotta do is start searching. So if I say like, excuse me, guys, I got a should have muted notifications.

Adam: Oh, no, it's fine. A Bradley. Just take the call will listen to.

Bradley: Yeah. Standby. I gotta hang up on that.

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Bradley: Alright, sorry about that. All right, let me grab the screen a green screen. Again, this is the actual pretty cool tool that somebody posted from our group if I just start typing in Semantic Mastery. And it's not going to show me now. It's okay. You can type it you can paste in the URL as well. So let's just go let's go Semantic Mastery. And why is it not showing our knowledge base? Wasn't that some shit? Let's do it over here. Let's just use this guy. So let's go to his map. We're going to grab the share URL here. Paste that in. And let's see why is it not? Okay, so for some reason, we can't find your business and drop down hit to code, place it Okay, there we go hit the code place ID and then enter in your map URL, wherever that goes are right there and click the code place ID. And what it does is it brings that URL back right here, the same one. That makes sense. So it's this is the same one.

But like I said if you grab that URL right there, and you go to a redirect checker, so let's go to like https://www.redirectdetective.com, for example. And you'll see that that's what I was talking about. This actually does a redirect through a 302 to the same version of the URL, but it's just www.google.com as opposed to maps. google.com. Does that make sense? So if all you got to do is take this URL here, and swap that this out with the www, and it ends up being the URL that you want to use, right? So again, or Here we go. You can always copy it from the redirect checker. And that's what it looks like. Does that make sense? And now if we take this URL, and we put it in the browser bar, click paste and go, you'll see that once the page loads, it's going to automatically switch to this long, ugly thing. That makes sense. So again, that which is a cleaner URL to use this one, certainly as much cleaner than this one. So this is the URL that I used to build links to. Okay. That's a good question.

Do You Use The Same URL For Press Release And Video Embeds On A GMB Listing?

Bradley: Moving on. Okay, Gordon says when you post a backlink on an embedded page, on an embed page of a video you've uploaded to the GMB listing. When you post a backlink on an embed page of a video you've uploaded to the GMB listing is the same URL used for PR a different URL. Thanks. I don't understand that question. Gordon, sorry. Does anybody can anybody decipher that question? For me?

Marco: If he's talking about the video for PRs, it's I don't know if you could use a GMB URL for the video. I think they're using it. They said Vimeo and YouTube, the other page right now about embedding on a press release. Is that what you mean? Yeah, I think that's what this means. I don't know. You'll have to clear it up. Yeah, I'm just taking it as that what it means to be talking about the video that you can embed, the URL that there may be is that any YouTube video URL or a Vimeo URL. That's what they'll embed.

Bradley: Yeah, I'm not sure I understand the question. I'm not sure if that was it or not. But thanks, Marco for attempting. So yeah, if you can clarify, Gordon, that's great. If not, that's fine.

What SEO Strategies Would You Apply For A Wix Site OF A National Insurance Leads Provider?

So Muhammad's up, he said, What's up, mom? And by the way, he said, Hey, guys, what do we do with a client that has a Wix site run away? Now? I'm kidding. I'm pretty close to signing a national insurance leads provider, but I've just noticed the site was Wix. What's the best course of action here? Can I still follow the battle plan and SM methods in general on wigs? Would it have the same effect? Yeah. I mean, it can, yes. Um, you know, there's not much you can do about that, if that's what they're on. I believe Wix has an RSS feed. So you can still use that for blogging and everything else. I am personally not crazy about wigs. But as far as I know, you can still do everything pretty much that we recommend with WordPress, via Wix. It's just a different type of, uh, you know, user interface and all that kind of stuff. I don't know that Wix has any benefit, or is any worse as far as SEO stuff that you can do with it? Like the coding of it? Maybe Marco or somebody else can comment on that. But as far as I know, Wix can still be used for all the stuff that we do because it's similar to WordPress.

Marco: Yeah, I've never even I think I built one. But I never followed through with it. Because it's just learning a new platform, just as isn't. I don't know. There's nothing in it for me and learning a whole new platform. So I stick with WordPress. And I'm trying to even get away from that. And what we recommend this if it doesn't have the same functionality as WordPress, then install up a WordPress on a subdomain. Yeah, and blog from there. That'd be it. That's that's been our constant recommendation, since forever, when people come up with HTML or whatever else what other whatever other a CMS that you're using outside of WordPress, or if it's ecommerce or something, yeah, just whatever it is just do a WordPress install on a subdomain.

Bradley: Yeah, I totally agree with Marco could be like a blog.or, a news.or, something like that subdomain that you could use as the content distribution engine, essentially. You know, as I said, my new business that I was just talking about earlier, I've got a single page. It's just a Click Funnels landing page. And that's my, that's on the root of the domain. So it's a one-page site. So I had installed a WordPress on blog dot domain. com, essentially, and I'm using that as the blog, but I've only done two or three posts. So anyway, but yeah, you can do that. That's what I would recommend.

Is Consistent Content Creation Necessary For A Wix Site Of A National Insurance Leads Provider?

But he says, following on from the previous question, is consistent content creation necessary? Still? I know, of course, it helps a ton. But assuming I still have a syndication network may do I lose a lot by not doing it? Well, I mean, we certainly recommend that you do market yours do content marketing. As like I said, If Wix has an RSS feed, but I'm pretty sure it does, you should be able to do it directly from Wix. But if you don't like the interface, then just use the blog write blog, dot subdomain with WordPress installed. And then you can still do the same thing. I do recommend content marketing. I mean, again, guys for it. Google loves that they love the freshness, the updates the activity. You can automate, obviously, you know this mom and syndicating your network. You can automate syndicating to GMB, there's a lot of things that you can do. So I do recommend that you get on somewhat of a content a consistent and regular content marketing schedule, although that you don't, depending on the industry, you know, some you don't have to do it three times a week, you could do it once a week or once every two weeks. It really just depends on the industry. But I do recommend that you are updating the blog regularly with content. The frequency is going to really depend on your competition that you're dealing with as well as what industry you're in. Okay.

Wayne, Clayton, you prick. Keep moving.

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Do You Recommend Adding Keywords Into The iFrame?

Scott says I am in the process of placing an embed order with mg Why be question do you recommend adding keywords into the iframe? Marco? let you answer that one.

Marco: But I mean, you can.I haven't seen it from everything that we've done add that much to the to whatever iframe you're embedding, whether it's map or video. I mean it could I've seen it a Google will read anything before the closing iframe tag. And so if you're adding information in there, whether it's schema keywords or whatever, Google will read it. The thing is, like, only SEOs do that. And it's a really good way to get picked out. I mean, at some point, if they ever come after iframes, that would be the first thing that I would pick out anyone adding any information before that closing iframe tag because it's mostly just SEOs that add information in there doesn't work. I'll be Scott nothing beats a try but fail so so we do allow you to submit keywords and Dadea will add it before the closing iframe tag. So try it out. That's all I can tell you. Do I do it? No, I've hardly ever done it. We tested with it. And since we get similar results without we just don't add extra information.

Bradley: Yeah. Correct. Alright, so the next several comments are Adam to spamming the comment box

Adam: and I roll.

Bradley: So doings got a nice meme about the bloodbath. It's pretty cool.

Should You Complete A GMB Site Amidst Google's Rampage Of GMB Suspensions?

Bradley: KenManich.e What's up, Kenny says I have a new GMB. It's a real business and above-loaded pics, logo description, etc. I haven't built the GSB site. What do you thoughts about completing the site? Do you think that might kick off a suspension? Yeah, it may I mean, the thing is, is I haven't had any issues with real client businesses like real bona fide businesses, GM bs until this week, and it was Monday. And that was one of those. All I did was I head up, I deleted one photo because it was showing up as a, like the primary image and mobile and the client said that he wanted a different photo. So and I don't know how to force Google to select a different photo. So I said, Okay, well, let's delete that one. And then I uploaded some new photos because he had some new photos recently of some of his technicians and such. And then I published the GSB website because for whatever reason that that he never had published that website for his GMB. And so I went in and publish the website, but I didn't even add any content. It was just straight publishing. Before adding any content to it or anything. All I did was published a website and I don't know if you know this can but when you publish the GMB website, it forces the change of the main URL for the GMB profile. From the money site to the business site GMB website URL, it forces the change with the UTM code on it to its really long and ugly, and you have to go in and then once you publish the site, you have to go edit the Info tab and change the website to back to the money site URL. And that's all I did was I published the website didn't even edit it. Right. All I did was then go to the Info tab. And I had to I changed the URL from the business site, which is the GMB website URL back to the money site URL. So to the branded domain, and immediately it's suspended. And that's where we've been we've been at ever since. You know, it's only been a couple of days, but still, it just sucks because I didn't do anything spammy. And it's a legitimate business. You know, we can certainly can't confirm and verify that, but that's the case. So yeah, I don't know. Honestly, I can't tell you if it's the GMB site that does that. Or it could have been a combination of doing both photos that day and the GMB site, I have no idea. I haven't had any issues with legitimate businesses until this week. And now that I've experienced it, I'm skittish, right, I'm a bit gun shy, I don't want to, I don't want to really poke the bear, so to speak, you know what I mean? So I recommend and you know, until this shit settles down, which who knows when that's going to be, I would say, try to stay out of that as much as possible and only do stuff that, you know, you can do either via API, like, posting GMB posts. Or you can probably post manually, I haven't heard of anybody losing it from just doing the GMB post inside you know, the dashboard. But even then I might even want to do that through a manager account or content. What do they call it a site manager or something like that? Now, there are a couple of different levels that you can add additional users on one that would make more sense to be like a, I think it's called a site manager used to be called content or communications managers or something like that. But I think they're called site managers now. So

Will Google Treat A Subdomain As A Separate Brand Or It's Treated As A Silo?

Okay, next is? And no, man, I guess he says, Hi, thanks for a wonderful webinar. My question is, if I use a subdomain, Google will treat it as a separate brand, or just like a silo? No, you know, it depends on how you set it up. But if you're setting it up as a branded subdomain, you know, for example, like using what we talked about earlier, setting up a blog on a subject, you're going to want to brand it the same. But you can also like, for example, I've got a lot of multi-location clients or stuff that I do, where each subdomain is we have separate subdomains for different locations. So each city has its own subdomain, so to speak, right? And that, that they're all the same brand, but they each have their own WordPress installation or subdomain that is city specific. So but you can set up subdomains to treat them as two completely different entities if you want. So it really just depends on how you theme it and how you interlink between the subdomain and the root domain or other subdomains or all of them. Does that make sense? So the good thing is that Google does treat subdomains as separate web entities like another, in other words, separate websites, you can create the relationship, the association between the subdomain and the room if you want or the from, you know, the association with the brand. But the actual, the web asset itself, the domain itself, the subdomain is treated as a separate website if that makes sense. So that way, that you know, that's why we do what we've been talking about using subdomains for like multi-location stuff for a long time because it's a bit safer. If you put separate landing pages as internal pages of a website for multiple location stuff, and any one of your location pages catches the penalty for some reason, then it will, it can pull down the entire domain, right, it can affect all of the other locations because it affects the route as well. However, if you do stuff on subdomains, and you like, for example, have separate subdomains for each location, if anyone location gets hit by a penalty for some reason, then it will be isolated to that particular subdomain. It won't affect the route and it won't affect what I call sip the other sibling subdomains. So that's why we tell you to do that. But again, it just depends on how you enter LinkedIn and what type of associations you make.

How To Use Schema And Rel=Canonical To Boost Ties Between A Reciprocal Link And The Money Site?

Jordans up, he says, related to a man's question and reciprocal links, the blog subdomain should link heavily to the money site, right. Also, is there anything we can do to schema wise on a subdomain or rel canonical to tie it super tight to the main money site? domain? Yeah, that's what I would do. Yeah, I mean, if you're using a blog on, like what we talked about, for Mohammed, above, we're like an e-commerce site or whatever. So if you're using a subdomain name for blog, yeah, you're gonna be using that to do like content marketing and link building from the subdomain up to the money site, typically, you're not going to want to link back from the money site back down to the blog, it's, you know, I mean, other than perhaps a navigation link that says blog, right, or whatever that links down to the root, or excuse me, the subdomain, but from within the individual pages and posts, now you're going to use the subdomain to link up to the pages on the site that you want to rank. Okay. And then yeah, can article are always very powerful? You know, you can do that. It's up to you. That is the blog link heavily to money site, but the money site not Yes, correct? That's correct. Right, that as far as the money site, linking down, the only thing I would do is a subdomain, or excuse me, a navigation menu link that says blog that links down to that. And you know, you could do some sort of like sidebar widget for if you have, you know, for silos and things like that to show like related content and things like that you could do that on the money site. But typically that stuff that you would isolate to the blog anyway.

All right. Look, Gordon's clarifying his question, good.

30-Day Click Funnel Challenge Update

Hernan, is the ad info information still available on Facebook pages? Is Hernan still here.

Hernan: I'm here. I'm here. Hey, can you hear me? Yes. The info and ads? I think so let me see. The adding for information is still available on Facebook pages. I'm working on the 30-day challenge and can find any info on certain business pages? Yes, I mean, they have switched that. So if you go to facebook.com/ads/library. So facebook.com/ads/library, you will be able to get like a public library of all of the ads that are being run right now. So on certain business pages, if there are running ads and whatnot, it's still available. But some templates are like hiding it. But you know, all of the ads are being run on the platform can be found on facebook.com/ads/library. If you go there, you type in the Facebook page, and even the niche, you will be able to get a lot of intelligence out of that. So yeah, that's basically how I do it.

Bradley: Cool, thank you.

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Clarifications On The URL Used In Press Release & Video Embeds For Boosting GMB Listing

Bradley: So Gordon's clarifying his questions. He says if you have time, here's what I was trying to ask if I upload a video to a GMB listing and use that same video with an empty Why be in bed job is the backlink URL that is posted on each page of wherever the video is embedded the same URL used for press releases or as a different hope that clarification makes more sense. Okay. Remember in an embed, it's not a backlink. Right? So you're not linking to the video, you do not paste, you're not posting the URL to the video, it's an embed, so it's not going to be the same. And if you're if you upload a video to a GMB listing, then you're going to get a GMB post URL. Not an embed code now, am I unless Marco, you said that you can embed a GMB post the correct you absolutely can. Okay. Now, I haven't tested that where if you were to upload a video to GMB, then grab the as a GSB post, then grab the post URL, turn that into an embed, and then ask for an embed campaign for that I haven't tested that that would actually be kind of an interesting test. Because then you're doing an embed blast to a GSB. Post video. Does that make sense? So you could do that. Now if that's what you're talking about Gordon, then the URL, the iframe is going to be the same on all of the video pages or the embed pages. But you're not going to be able to use that for press releases, not as an embed. You can use because the press releases for press advantage. You can embed a Google map, Google My Business map, and a Vimeo or YouTube video. And the way that you do it in the press release, and the press release is that for you? Well, first of all, if it's a GMB map that you want to embed that's how I select if you have your own subscription, when you go to submit the details for the press release to be written, there is a drop-down menu at the bottom that says, Do you want a Google Map embedded? And if you say yes, then it's going to embed the GMB map that you have associated with the organization page. You say no, then it won't. If you want to embed a video, then the way that you do it is you put the YouTube URL or Vimeo URL on its own line with a line break above and a line break below within the content body of the press release. Okay, and then when it publishes, it will publish as an embed. But you can't do that with the GMB post URL. Like if you put the GMB post URL on its own line, it's going to publish as just a URL. And unless you hyperlink that URL, it would literally just be a text URL, not hyperlinked, so just keep that in mind. Now, if you want to embed a YouTube video, then like I said, that's, that's all you do is put it on its own line. And then that's going to be an embed code, it'll convert to a competitive excuse me convert to an embed code when it publishes. That makes sense. So you can take a video that you upload to YouTube though, and upload that same file to GMB as a post as a video post. And now you've got the video uploaded as a GMB post. And you also have it embedded or uploaded to YouTube, which now you can use that in press releases. Ok. Ok, says I was talking about a video upload to the profile, not embedding it in a GMB post. I use such a video and Emma, can I use such a video and again, I don't know how what you're talking about. If you upload a video directly to GMB as like a photo, which you can do that to not a post, but you can upload it as a photo in the photo section, you can upload videos, it doesn't give you an embed code. As far as I'm aware, it doesn't give me an embed code. Does anybody can anybody clarify that?

Marco: You can actually embed a video in the photos section. It does overview but customer photos only up to texture, and video. So you can upload a video, then that video will have a URL. And if that video has a URL, you should be able to get an embed unless Google has a frame breaker on it. So I mean, I would have to test that and see if you could embed. I think I have one. But you'd have to test it. And then yes, you can submit that to mgyb.co. And Dadea will take that and he'll run an embed gig on that. That URL as long as it's an embeddable URL. Right.

Bradley: Okay, I think that's complicating Gordon a bit. I don't understand exactly what it is that you're trying to do. But I do know that you can upload a video to GMB directly as not a post, I get that that's fine, you can do that. I don't know that you can get a share URL for it, but I didn't know that you could get. I don't know that that is embeddable.

Marco: I'm checking right now.

Bradley: Okay, cool.

Marco: I'm checking right right now and I'm saving the file, hang on a second.

Bradley: Because like clicking the photos, for example, just click on that photo, and we click Share. This is the share URL here. I don't know if that would actually embed. So I'm it's the same type of link that you get from uploaded videos my point. And I don't know that that would embed. So you'd have to play with it and see. And that's what Marco said he's doing now.

Marco: No, no, it's not coming up.

Bradley: It breaks it, doesn't it?

Marco: It's Yeah, it has a breaker. Yeah. Oh, fuck,

Bradley: yeah. So you're better off uploading it as a GMB post, video post, and then taking the post URL and turning that into an embed. Right. So anyway, all right. Well, looks like there are no more questions. So if we don't have any more questions, we can wrap it up about five minutes early. I'm okay with that. Are you guys okay with that?

Adam: I'm going with it in the woods.

Bradley: Okay. All right. All right. Well, everybody. Thanks. Thanks for being here. We've got mastermind webinar tomorrow. Don't forget if you're in the mastermind, 3:30 pm. We'll see you all there. Thanks for everybody being here. Thanks, guys.

Hernan: We'll see you guys.

Adam: And before we hop off, Bradley, we're going to be going over some sales stuff with mastermind tomorrow.

Bradley: Yes, that's right. Each one of us is going to chime in on that.

Adam: Awesome. I'm gonna get my slides out. Get that stuff and the slides, but I got some good stuff. Looking forward to tomorrow.

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Bradley: That's right. That's why you asked to edit that. Today, I was wondering why I was like what's going on with that? Now? I remember so I've got to prepare for that. I appreciate you mentioning that.

Adam: Yeah, no problem. Yeah, Mastery, everyone else mastermind members can get a little inside look into how we do sales individually. Since everyone's a little bit different. And you know, there's a lot of templates out there. But it's a different thing, I think to hear people say exactly kind of what they do in order to, you know, move from prospect to actually close deals. So looking forward to chatting with you guys about that tomorrow. Yeah, definitely.

Marco: That's gonna be a good one. I'm looking forward to definitely.

Bradley: see y'all then take it easy, guys later.

Bye. Bye.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 241

By April

Click on the video above to watch Episode 241 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, we are live Welcome everybody to Hump Day hangouts Episode 241. Today is the 19th of June 2019. And this is the episode where we finally gave Bradley a day off. You know, it only took us what like five years and he was able to take a Wednesday afternoon off now, just kidding, Bradley had something come up. He had to go take care of that. He's a busy man, but we are going to hold it down and get your questions answered today. So first off, if you're just joining us and your new semantic to semantic mastery and Hump Day Hangouts, thanks for watching, whether you're watching this live on the watch page or checking this out later on YouTube or somewhere else that's awesome. This is the place to go you can always come to https://www.semanticmastery.com/HDquestions to get your questions answered. Digital Marketing, SEO funnels, Facebook ads paid ads if you got questions about anything about digital marketing, this is the place to do it. And then beyond that, the first thing we always tell people to do is go check out our Battle Plan business you know people are like well where should I get started with you? What should I do? Well, you're already here you're already watching it. But the next step will be the battle plan and head over to https://battleplan.semanticmastery.com for that. And if you're looking to take things up a few notches if you're either starting or you already own your own digital marketing agency or maybe you own a business and you're you know you're taking this on and you want to get it up, ramp it up then go to https://mastermind.semanticmastery.com/. It's not just training, it's about the network that you form and the people you're going to be around other people who are starting growing and owning their own businesses and their own marketing agencies. So anyway, with that said, I want to say hello to who we have here. Shout out maybe Bradley's watching us wonder if he's watching on his phone. So if you are Hello, Bradley Manning on my left and Chris How are you doing? Are you still here? I know he's having storms.

Chris: Doing good. Yeah, like it's been quite hot here like I don't know somewhere in the 90s US temperatures and finally of like, storm here to cool it down a bit. So yeah.

Hernan: Where in the world are you?

Chris: In Austria, man. There's the biggest open-air Fest, opening a music festival this week in Austria. So if you're around, hit me up.

Adam: That's awesome. Marco, how you doing?

Marco: I'm good, man. I'm good. Going into the lab on Saturday. Got a lot of stuff to work on. We got a lot of things to plan on. But one thing I wanted to mention is we're coming up on episode 260. And we haven't said anything, man. Five years. Most marriages nowadays don't last that long. It's good. Let's see. 20 more.

Adam: Any more weeks? Oh my gosh.

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Marco: Well, that's gonna be good. Where that lines up. This might be fun. We'll have to definitely do something good for it. So if you're watching we have to throw a party right we have to throw a party we have to give lots of shit away like we always do. We always have fun on our anniversaries. And this is five, dude! 260 episodes. Like who else at 260 hours just Hump Day Hangouts. Think about that. To me that this is awesome. Just free information for whoever just drop by an ass. And all we asked him to turn is for you guys to subscribe to our YouTube channel. That's it. Please go hit that subscribe button. Thank you very much.

Adam: Definitely. And last but certainly not least turn on how you doing, man? You're kind of driving the boat here today.

Hernan: Am I? God? Yeah, we're just gonna throw a captain's hat on you. I'll go, I'll go fetch it. Hey, what's up, everybody? I'm doing well. And new. Well, I'm actually really excited because I think was last week or the week before we started as a little q&a. impromptu was q&a, you know, the section on the mastermind group about Facebook ads. You know, this amount of people on the mastermind group are doing either their own stuff, you know, they have their own lead gen properties, or they have clients or they're running ads for them. And they're running Facebook ads. So we started talking about, hey, how to make them better, better. And, you know, it was like 40 minutes or something was pretty cool. answer a bunch of questions. We had some discussion going. That was pretty awesome. So I intend to keep on doing that for the mastermind members. So it's going to be on the mastermind, Facebook group. And I think you went live to right Adam talking about

Adam: I did like 30 minutes with just the mastermind members. That was a lot of fun last Friday, give him a couple of tips on some books have gone through as far as stuff for prospecting, as well as helping to kind of organize your business, get things running better, and then answer questions about funnels, as well as how to set up some kind of brainstorming with them. Actually some ideas for some sales funnels, and some, I'll say some unique niches, which is a lot of fun. So we had a good time, I think 10 or 15 people were able to make that live and had a few people drop some comments afterward. So yeah, lots of fun.

Hernan: That's awesome. That's awesome. Yeah. And that's the type of stuff that you can expect on the mastermind group if you decide to join. And that's also the type of stuff that we usually deploy on POFU live and POFU Live 2019 is a real thing. We're already moving forward to that. So we were intended to get as many mastermind people in there as possible. And then we'll send you guys some more details on how to access that. So that's going to be pretty awesome as well.

Adam: So yeah, actually, if you don't mind, I'm going to just real quick, we've had a few people asking about POFU Live tickets already. The dates are set you guys is going to be October 11 is the VIP meetup. And then the actual event days is October 12, October 13. And you'll be able to get your hands on tickets, I believe starting next week, at some point next week, we'll have that ready to go, there's going to be a limited time early bird special. For those of you who know you want to go keep your eyes and ears open for that. So you can grab your ticket, save a few bucks at the same time. And get that locked in. But yeah, it's going to be in Denver, October 11, 12th and 13th. It's going to be a blast. We've got some awesome guest speakers lined up. We've got I don't want to say too much. I'm just excited. I was like dude today who we got, like, it'll be out soon enough. We got some really good stuff planned for you guys. And for the VIP. I know everyone who did it last year had a really good time. We're narrowing it down. I'm down to three ideas for the VIP day, and they are all looking awesome. So looking forward to sharing that with you guys.

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Hernan: Oh, man. Yeah, it's gonna be good. It's gonna be good.

Marco: I know, I know for a fact that one of the people, right? confirm one of the speakers confirmed last week, not gonna say who it is. Awesome, dude. He'll have just provided lots of value, just his presentation alone. It's probably worth the price of admission, he has that much knowledge. And that many good things to say about? If I start talking about what he does, then I'm going to guess who it is. So let me just stop right there and say, This guy is great. And we're really happy to have him at POFU.

Adam: Definitely hundred percent agree and I know who it is. And I'm, I'm excited. So Hell yeah. Alright. So I think that's it for announcements that you guys got anything else before we get into it?

Hernan: And then we're good.

Adam: Let's do it.

Hernan: Alright, so now I'm supposed to share my screen right? And go through here.

Adam: And why not? You know, we'll close down those tabs with the other stuff on it.

Hernan: And then I get Yeah, the midget thing.

Adam: The picture of Adams looks like he's,

Hernan: look at that, my boy. There we go. Alright, cool. So let's meet let me get to this because we're this is kind of cool. Alright, awesome. So we're just going to do a little bit of a back and forth here with you guys.

How Would You Optimize A Stock Footage Website That Has Duplicate And Little Written Content?

So acasey is asking, Hey, I have a stock footage website. Now the issue is that a post as little written content, if there are many things in common in all posts, like file size, format, resolution frame rate now will exclude my posts from search and tells it to implicate content? How can I solve that, please help? I would like to chime in here and then maybe, you know, ask Marco's opinion, I would say hey, is there a way that you can increase the amount of text, the amount of copy that you have on those pages? Because the reality is that if you have a stock footage website, you will need to add a little bit of text to most of the to the different posts that you have. Because other than that Google will keep on excluding your posts and you know, duplicate content, what would you suggest mark on those cases? Because that stock footage, and also stock photography, you know, background websites or whatever, whatever, that that could be a real thing. So what would you suggest in those cases?

Marco: Yeah, I'm just wondering, I've seen we've all been to those websites. I'd like to Getty Images and stock photos and all that stuff. And what I've seen them do is that they have them categorized, right? So maybe I don't see we don't have enough information. You just stock footage. But is it all the same categories that all categorize the same? Can he be blog? Right? And why? Why is of the stock footage beneficial? Or who uses it? Why? Question and Answers page, right? That then links over to the stock footage? What's happening is it's Yeah, Google will say in the backend, that it's duplicate content. But what's actually happening is Google, if your website has been around long enough, has found you know, whatever, posts are the most relevant. And those are the ones that that's going to display, whatever else had found that's related or perhaps duplicate, to whatever it is you're doing those will be excluded, of course from search, because Google bot has determined what the most relevant are. So what you have to do is you're going to have to create a variation on those posts that are found to be irrelevant or duplicate. This is not really a penalty is just not server Google's just not serving them. Right. And so how do you get Google to re-index and serve up the stock footage for whatever search query the person is doing? What Yeah, what kind of people search for the stock footage, or kind of people? Or maybe if you talk to your end user? And again, I would say some kind of blog, just anything that would add variation to whatever it is that you don't, because if it's that similar, yes, Google will filter, and it'll serve toward the relevant query, whatever it determines is most relevant, maybe getting down to the schema aspect of it, maybe that's a way for you to create greater information for the bot. Right? So what's happening is Google is looking at your unstructured data, which is the top end, and it's not finding really much. And most of it seems the same to Google bot and if you're not providing a schema that differentiates between all of these things, that now the bot has to guess, and it has to decide, okay, so what's relevant? What, what is this about? And why should I display this for a given query? If I think that this is whole, the same, are related? And I've already found the most relevant answer for the query. That's how I see this. I mean, I, it would be really difficult without knowing more about your website to give you guidance, as far as what you can do, but I hope that that helps some.

Hernan: Yeah, for sure. For sure, it does. But also, I wouldn't judge that, that I think the schema thing would be a good thing, because there are some websites out there are not only stock footage might be video, but out, you know, in general, like, you know, screensaver, background, screen background type of websites they have a lot of, they do, they don't have a lot of content in them. So they might be out of the data off the file itself, and the schema data that you that you're feeding the bot, I think that that could help. So um, so yeah, if you want to, if you want to come in a little bit further, what's going on? Maybe we can help you a little more. So cool.

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Should You Be Worried About Location When Ordering A Press Release?

Alright, so John is asking, should I worry about a location when ordering a press release? I live in the UK, would an MGYB press release be less effective than a UK based company. So I think that I think that there's, there's a couple of things here, whenever you're doing a press release, and if you have a UK based company, it will also be a good idea to have maybe some sort of UK based exposure, but we have done this with international quote, unquote, SEO, or we would have, I don't know, a company based in somewhere else in the US, but the press release that link juice that is coming from US-based websites, .com or .net type of websites, they're still really valuable, they're still really powerful. So maybe you can combine that press release with something that, you know, with a local type of UK-based type of websites, which I think is going to be a good idea. But that wouldn't prevent you from ordering MGYB or any other type of press release, I think the first release is still really effective, even if you're in the UK, or Australia because, at the end of the day, the link juice is link juice. And also, you know, you're getting signals from all of this super high authority websites. So I think that that would still be very valuable. What do you think Marco?

Marco: I'm trying to think through this and see how if he has a local company, and his services local, and wherever a Birmingham, England, and your publishing in Birmingham, the PR, excuse me, publishing a press release in Birmingham, Alabama. Okay, so your location, this idea of geo-targeting, and location-based SEO so that you're targeting the how close you are right, to the company of people who are close to that service, you're targeting the location. And so what I would say is that it could work simply from a press release, and link juice standpoint. But I would also say that I'm, I'm tempted to say that you'd be better off with with a local press release service. And then after doing that, you could widen the press release distribution by going to the US and releasing news and making it relevant to the US people who would consume the press release, I do anyone who would read it, rather than just publishing in the US alone, because you are the UK based and if your services are the UK, that you want that proximity, you're still good, it's still going to have an effect because of the links. But I would say you would get more bang for your buck by going first UK, and there are press release services that cater strictly to the UK, and then go with an MGYB PR to widen the press release distribution.

Hernan: so you would recommend going local first, like try to nail a couple of I don't know, local lengths, or, you know, like, I think that he's mentioning that he has a UK based company, not sure if it's local, but he could go into some sort of local UK based press release or local directories of companies and whatnot. And once he has that, then a second stage you will order an MGYB press release to solidify that entity right to validate it. Does that sound?

Marco: Absolutely, because then he gets to create that that that media page on where we use Press Advantage. And everyone knows that we do we said before we've been transparent about that. But they allow you to create a media page, right? Where you get an iframe, and you get the company information. And once you get that in there, it'll help you Yes, totally solidify the brand.

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How Can You Use The Embed Code That Automatically Updates Google Trends Data?

Hernan: Gotcha. Alright, Awesome. Cool. Fitz is asking Good day, gents. Thank you for this forum, to ask questions and get real-world answers. Doing so you will get better answers on the mastermind. I'm just saying, Fitz. Doing some Google Trends research today. And notice that they will give you a code that you can embed that automatically updates. How can we use that? That's actually interesting because they'll give you a code that you can automatically update that it will automatically update, I would say that maybe you can put that on a sidebar on a website, you know, and it will automatically have dynamic content in there. So if you have a website that will make sense to put it maybe you can put it on sidebar and footer, we have done that were a couple of a hoodie, call it widgets back in the past or a couple of plugins. I think that they're like out of circulation. But you know, I think that that could be a good way of doing that. Adam, I think you show me something right?

Adam: Yeah, this is cool. If you can put the screen on me. I think he just clicked on me and it'll set it on for everyone else. But this is pretty cool. I had never seen it just in case no one else has seen it. It looks like you can keep the data updated. And I'll do live updates. That's pretty sweet.

Hernan: Nice. Nice. So that's an iframe. That's an embed. And I'm sure that there's additional stuff that you can do in that but it will be like dynamic type stuff. I think that it could benefit from having you know, that dynamically updated on your website. Anything else you asked to add to that?

Marco: Total relevance to whatever he's doing. So as to how we can use that. Are you in RYS Academy Reloaded or wasn't fits in the mastermind? Do it if you're in the mastermind we could go deep into this at during one of the webinars or RYS Academy Reloaded. That's where we teach what we teach you what to do with I frames how to use them, how to make the most use of this type of frames, especially when it's updated by Google. So Google's property updated by Google. How can we use that? Huh?

Knowledge Graph And Map Packs Positioning Clarifications

Hernan: That's awesome. Alright. Alright. So another one. He's saying. I noticed that when I go to search and find the knowledge panel, I see the box that shows that I'm position eight. But Im number one in the three pack and patient three organic No, sure. Not sure. I understand what that number eight represents Any ideas? I'm not sure what he's talking about. Marco over here. So the knowledge panel, show his in position eight. But he's number one in the three pack and page three, organic. So that might be the questions that are dropping before the after the query? Is that what he's referring to? You know?

Marco: No, I don't know what knowledge panel he's talking about. I don't I've never seen a knowledge panel with the ranking position.

Adam: And just wondering if maybe it's I forget if it says this or not. So don't pay attention. But when you're logged in to like, webmaster, or what's it called now Search Console. And then if you're looking at something in your site is returned, it'll have a little blurb. I'll have to see if I can pull that up. Let me

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Hernan: If you figure that out, I think that you might be on the questions, you know, the knowledge panel, when you type in your question, Google, you have the seat all like you have the first result, would you surely that question answer from one of the websites. And that's based on a schema. So that will you know, they will grab that and put that into like the first spot. And then you have additional Q&A, you know, like frequently asked questions or questions that are related to the query that she's put together something that might be it, I mean, might be showing. I'm sure that you can add images to this little chatbot a chatbot. Right here fit. So if you're around, if you're listening to this, you can take a screenshot what you're seeing and attach it to your message. We go through it.

Would It Be Easier To Rank A Regular-Looking Local Business Site With NAP In Google Without Targeting A Particular Niche?

So let's see. GG g Gordon r. g. Gordon are, that's cool. So hi, guys, I just keep on you know, getting hooked up on these on these nicknames. Looks like ISQ you know. Hi, guys. Thanks again, for Hump Day help. Usual it's greatly appreciated it. You got it, man, if you don't want to try to rank in the gym be three pack. But he's that rank aside on the first page organically and rent out the homepage, to a local business to a local business? Is it easier to rank a site that looks like a regular local business to Google and includes an NAP or a side that has tons of content target to both the particular business niche and the geolocation? But it's not branded within an NAP nor configured like an actual business site? That's actually a good question. So you he's trying to rank organically, right, not on the three pack. I would say that if you include that on NAP, and if you make it look like a local business, there's a higher chance you will get a three pack GMB but you still need to verify that entity, right? So I would say, maybe start with content targeted to the particular business niche and the geolocation. And then see what that takes you in terms of the organic now having mind that, if this is a local, if this is a local site, it's a local query, right? Or it will be like people will type in local queries to get to that site. So you know, most of the like, you know, the organic results will be buried just below the three pack if that make sense. You know, so have that in mind. What would you guys suggest in this case? It's pretty cool.

Marco: Okay, so he wants to write the is that a regular website that he's looking to rank? Yeah, I think, or is that the business site? Or is that is that a G site because I mean, you could do anything, or any and all, I mean, it's just setting up as far as which one will rank better. It's the one where the entity is, well, it has to be validated. And I'm not talking about the map pack the three pack. I'm not talking about your GMB listing, I'm talking a validated solid entity that Google recognizes as authoritative and trusted in the niche. Now, it would depend I mean, niches are different, and niches behave differently. In DC plumber, which we gave us an example, in RYS Academy Reloaded webinar that we did, we showed where in DC plumber, we were able to rank both the G site organically, and we were able to rank a top level, a TLD, right top-level domain. And they both rank just as easily. Since they both had drive stacks link building, just a, we did what we do with everything that we do, right, so the Syndication Academy, taking that a tier one branded network, making sure that it's all relevant, and making sure that it all stays clean. And that is providing a more power for the entity that you're trying to rank right now, in today's web, if you guys don't know that it's all about your entity, and the information that you're providing the bot, about your entity that your loss, and whoever you're you're following, you need to follow somebody else. Because right now, in today's web, if you're not going after the entity first and solidifying it right, validating it some kind of way, verify, validate, solidify, and then you get to what I call the end game, which is your brand becomes synonymous with whatever niche or set of keywords it is that you're targeting. And so which is easier, which everyone, you take care of the entity the best. So if you're doing it with regular local business, with NAP and whatever, if that's what you want, the entity that you want, or if you're doing it either way, you're targeting a particular niche, right? And the geolocation. You're saying, but it's not branded, then the one that's branded is going to always rank, in my opinion. And from what I've seen from all of the testings, it's if it's not branded, it's not going to rank as well as the branded entity. I mean, and that's without a doubt.

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Hernan: Gotcha. Alright, cool. So,

Adam: okay, real quick, her not going to share screen again, real quick. I found what he was. The previous question was talking about, okay. Yeah, this is kind of cool. So like, for something I wrote up, I did something was talking about App Sumo Briefcase on my website, and then it shows. So I don't know why it's just some specific queries that will show this. But it generally shows the average position, which is I've always seen or just assumed that it's never correct. It's the average. So like, my YouTube video shows up here, but then the actual websites showing up on page two. So it to me this doesn't mean much besides, okay. It's just pulling data that's already in Search Console for me.

Marco: Yeah, but that's not the knowledge panel. I thought,

Adam: yeah. But I thought he was saying maybe this is what he's saying. Sounds Yeah,

Marco: I guess that could be what he's talking about that. But that's something different, you have to be signed in. To get up to get both those type of, of statistics, that's just statistical data is neither here nor there, because it's usually inaccurate. Those three numbers that you see there, I don't know why they're in displayed because they're usually inaccurate.

What Digital Marketing Tool You Can Suggest That Accurately Checks Positions For A Particular Location?

Hernan: Cool. And another question, if you don't mind, since the MGYB three pack ranking is now based on the location of the searcher, what tool can we use to accurately check rank positions for any particular location? Thanks, again, that's actually a good question. And that comes back to what the guys were saying earlier, the fact that you know, the rank tracking checkers, a rank trackers are becoming more and more obsolete, just because of the fact that, you know, like, the queries are tailored more and more to the user. Right. So there are many particular locations, the even the things that they will see will change. Right. So, I mean, I currently that's a tough word, but in, in any case, I would suggest you use Analytics to see how you're doing in terms of the overall traffic that you're getting. That's how your campaign is doing. In my opinion, well, would you suggest in terms of you know,

Marco: if, Gordon, if you have a Google Ads account, you can simulate mobile, but that'll be from whatever the central for the city that you're in is. But you can get data from that. And then Sharif had in what is it? He has a, he has a Rank Tracker? I'm pretty sure. In local citation. I think I think you posted it in one of our free goes, guys, hit him up in our free Facebook group. The SEO and marketing by Semantic Mastery, go to the Facebook group trip out is in there. And you can ask him questions. And I'm pretty sure that he has a tracker built out that goes through the API and will give you local ranking information.

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Would Redirecting A Money Site To Google Site With Proper Silo Improve Its Rankings?

Nice. Alright, so a new man or a new man, he's saying that he's from India, so he cannot watch live. So I'm just gonna jump to the next question. I'm just kidding. Hope you you should be up at 3am dude to interact with us live? Come on. Now. Are you doing? I love what you guys do? I have a question. I have a website that has 50 pages and getting like 30,000 visitors a month. But the keywords I rank for are mostly in six or seven position. So if I 301, redirect my money site to a Google site and create 50 of the same pages, three, one redirects all of the pages to a Google site with proper siloed. And myself, we're ranked third or fourth precision for my keywords, please tell, because I want to know if Damn, I just lost it. Hold on, hold on, man. If my website will rank in third or fourth position for my keyword, please tell, because I want to know if this will hurt my website. So basically, what he's saying and he's asking is, if he grabbed his website, which is a regular ranking in six or seven position, and he redirects that website, using the same structure to a Google site, well, that increases rankings, I don't know, you know, with this is like, deep, deep. Um, you know, try and thinking and how the how the Google how the bots will behave and how the algorithm will behave, I would say that my my take on this, it will be that if you're in six or seven position, that means that you're doing great, just need to push, you just need a push to rank, you know, better, or to double your traffic, because going from 67 position up all the way to third for second, or even first position that would potentially double or even quadruple your traffic, right. So I think that you only need like, a little push, what I would suggest is that if you don't have the battle plan, click on this little thing that you can see right here, go get the Battle Plan, click on this little banner and go get the battle plan. It's like, I don't know how much is it but it's like really, you know, inexpensive, and use the techniques in there that we recommend for age websites, I will give that a go before going and trying to do 301 redirect to a Google Site pages, just because of the fact that you're nearly there. I would say hey, if you have a syndication network, just building to syndication at work order, right, and drive stack build it to drive stack, and all of that is explained step by step at the Battle Plan. Any other suggestions, guys, anything that you want to tell him?

Marco: Yeah, he's got a backward. He's looking at this backwards, he's he doesn't want to push his website to a G site. He wants to do it the other way around the G site, and drive stack to his website. So what's the thing Anumaan, what you do is get a Gsite from MGYB.co, you'll you'll get the template, then that becomes your template on how you're supposed to do all the rest of the 50 pages that are on your website, on the G site. And you're simply going to link from those Gsite pages to the corresponding pages on your website. And then you build links into your drive stack plus Gsite, not the other way around. Because then if you build links into the domain, then you subject yourself to all kinds of neat little penalties. And since it's 301, I'd hate to see what that would do to a G site. Although it shouldn't, in theory, do anything to the Gsite, I don't think Google would penalize the G site. But I would say do it, do it the other way around. Think about this the other way the power comes from the G site to your top level domain, not the other way around. Keep the positions that you have keep that traffic because that's a very strong signal to Google. Try to keep your visitors right more engaged on the website, have them stay longer, take action, and make whatever money you can from them, while at the same time you're going to push power. And Hernan just gave you great insight, go get that battle plan and follow the battle plan because there are tons of things that you can do to push power. Once you have that, what I call the SEO shield in place. Once you have that in place, you can push tons of power over to your Gsite simply by copying or you know, however you want to call it mimicking mirroring the website. And then if that doesn't work, there's still loads of things that you could do if when you order that drive stack from us, you're going to get the Done for You Users Guide. And the done for you Users Guide is going to tell you exactly what you can do with a drive stack, and that g site and what things you can do to push power over to the top level domain, whatever your money site is. Another thing that we did is we've been doing webinars for MGYB.co. And one of those was how you can add power to a drive stack plus Gsite. So you have a lot of free information that you can use to add power to that domain that's getting 30,000 visitors and as Heran said, double or even triple the amount of traffic that you have. But push the power the right way. If you push it the other way. It I can guarantee that it won't work as well.

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Would Charging SEO Clients Month By Months Better Than Contracts?

Hernan: Hot diggity that's money right there, baby. That's money right there. You got it on Hump Day hang up first. Alright, cool. So Mohammad. What's up? I'll have it my man. He's asking, Hey, guys, so far, I prefer he always bring on the right type of questions, you know, because we can talk about SEO for ages. But then you need to build a business on top of that. So that's awesome. Thank you for bringing in this type of question. So it guys so far, I prefer to charge clients month by month, month by month, as opposed to contracts, our contracts ever a good idea. Although I make sure every client understands SEO takes a while to recruit. It seems to be easier for them to go month by month rather than a contract. I recently talked to people who said contracts are the best way to go. So I figured to see what the SM crew thinks. Okay, cool. So since this is like a business strategy type of question, I think that we should all, you know, chime in on this. And I'll go first because I'm already talking and guess. And the reality is that I always do month to month, I bought, I've always done month to month, and for a couple of reasons. Number one is because all of my stuff is performance base if I don't perform, I don't want to charge you, you know if I do not perform, and I don't want to charge you. So that's number one, I go after that. And that's why I can charge more money. Because this is like performance.-based It's it's also it makes more sense for business owners as well, right? Because, hey, if we don't get along, no harm, no foul, we keep moving forward. Now, I've always done that. It doesn't matter if I'm running Facebook ads, or SEO, I just do it in a way that it takes it makes sense for the client to think in the long term. If a business owner is going to only hire you for 30 days and expect to see a radical return on their investment, they're high, right? There, they're not even thinking right. So you don't want to do business with those type of people. Because business owners, they tend to think long term, they're going to hire you for 3, 6, 9, you know, nine months, even a year, or 12 months, because they understand that they need to keep on investing on their business to get a return. It's unrealistic to think that you know, you're going to make them money over the first 30 days, while you very well could, you know with all that, you know, Mohammed and also if you sprinkle some paid ads, on top of it, not only SEO but also paid ads, you could very well blow them up the first month. But that's not the point. The point is that they're investing in you and their relationship. for the long term. Every business owner knows this, right? You cannot expect to blow it out of the water over the first 30 days. Which takes me to the second point that I want to make number one, I told you that I go after performance-based campaigns, hey, I deliver you pay me if I don't I go home. Number one, but also number two, a contract is a legally binding, you know, a document that binds the client to you, but also binds you to the client. What happens if the client is a motherfucker, right? What happens if the guy's a douche, and you're bind it to that guy like legally binding to that guy for the next six months? That scares the shit out of me. So I like that one of the reasons that I do month to month, what do you guys think?

Marco: Man, I'm so proud of you. mF bomb in there, go over now because I'm learning. I'm about to drink a beer. Here's to you Hernan, not more of it. Because I totally agree. I could. Now Mohammed, hopefully as you continue in your career, you're going to run into these fortune 5000, fortune 100, fortune 500 companies who have like a whole team of lawyers, and that you're not going to be able to avoid signing a contract, you're going to have to sign the contract. So you sign the contract for the shortest amount of time. possible, right with clauses in there that the contract can be extended upon mutual agreement so that your agreement has to be there also not just the client, right, you don't just give the client the claws to renew the contract. Because like her Nan said, if the guy or the woman, if they're jerks, and you want to run away and you signed a one year contract, you're going to have ulcers by the time that contract is is over. And no amount of money is worth an ulcer and just having to deal with a crappy client. When you see the inbox, you see that mail in your inbox is on the old not again, and they're trying to contact you. They're trying to call you. They're trying to tell you what to do. They're trying to be your boss. And you should know this because we've talked about this before, you want to be impactful. That's what the pastor is all about. The video is down, you know, I posted it down toward the bottom, you want to be that you want to be in that position where you tell that client You know what, I don't need you, man, you got to go, you got to go look for somebody else, because I can't have this. It that's just going to happen. And that's extranet said, always go try to go for results based SEO. As long as you provide results, we keep going month, month to month, put that money in my account, don't ever let a month go by without that guy paying you. Because I guarantee you that's going to become a problem. You don't work unless you get paid. And don't ever try. Don't ever allow client tell you what to do. Mohammed. And as Hernan said, You've got got to have the freedom to go. But you also have to have the leeway. So that you can provide results that you have that 90-day window where you can provide results. Although if you're doing ads, Facebook, YouTube, Google Bing, you should be able to provide results within the first 30 days, blow the client out of the water, you know there have their mind spinning this guy's the greatest thing since sliced bread. And then you'll have the extra two months that it will take for the regular SEO to kick in, usually six weeks, but you don't want to pigeonhole yourself right. You don't want to stick your in a way where it you're worried about not being able to produce results in the timeframe that you have set. So anyway, Adam, I'm sure that you have something to say on this. But I totally agree with that. Totally.

Adam: Yeah, I'm not allowed to add on to that. I agree with both of you guys. And Marco, I think you hit another nail on the head there with, you know, stopping work if someone's not paying and Mohammed's already been there, I think because in the question he said he's been doing monthly, but somebody was advising him contracts, you know, maybe dig a little deeper on why they were recommending that. But yeah, I agree with everything these guys said, and, you know, it's an easy hole to get into that. I think you only have to learn so many times, you know, we've all heard a lot of horror stories, or we went through it ourselves where, you know, you did some work for someone they didn't pay, and then you know, you only have to learn that lesson, hopefully, once or twice before, you've learned that you don't do work if you're not getting fit.

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Hernan: Yeah, it took me more than once more than twice actually. I still there's some work that I still do some work that I don't get paid for. But just because I love to do that work, you know, that's kind of that's kind of where you go, and where do you want to go after so you doing work?

Adam: A lot of times too, it's, you know, it's be up front with your clients or prospects, you know, tell people and just say, you know, I think about how to work things, because you don't want to do you like getting emails when somebody is, you know, being an ass about, you know, hey, pay me, you know, don't make it about you just say I want to make sure you know, we maintain parody that I'm providing value to you, by doing this work and providing the services, you know, and get them to agree, or just if it's an email, just state that and say, you know, you provide value to me by paying me and that's the way this works. Instead of just saying, you know, you need to pay me because work is done. You know, make it make it about them and start using some persuasion.

Does Signing Up For RYS Academy Then Outsourcing Better For Long Term Options Than Using DFY Services?

Hernan: Yep. Cool. Great question, buddy. All right. timid user is asking with signing up for the RYS Academy, then outsourcing be a better option long term, or using done for you services a time if I'm trying to get resources sooner rather than later. What would you suggest Mark? on this case? This is your baby. So I'll let you answer that.

Marco: Yeah, I mean, he, when you use our done for your services, you're you're outsourcing. Now, if by outsourcing mean, you hire someone and train that someone to do the drive stacks for you, then you're going to have to weigh the cost, right. So sign up for RYS Academy Reloaded, tons of stuff in there, we're constantly adding to it, we're constantly in the group answering questions. And then it's up to you whether you want to hire someone, either on a part-time basis, or on a full-time basis, or maybe pay up for each stack that they build. But I can't tell you that it takes our builders anywhere from four to eight hours to complete a drive stack plus g site. So that's something that that can, that's quick to do. And I'm sure that you will, as a business owner, as someone trying to scale, you have better things to do with your time like going out getting clients, making sure that that that revenues coming in that right because you don't want just money going out to all of these courses and employees and everything else that that's going to eat up the revenue, you want some of it going in your pocket. So you got it, you're going to have to weigh the costs. What what is going to be simpler for me is it going to be better for me to hire someone and have them trained because we do allow you to do that we do allow you to to let your your VA in the training, so that they can learn how to do the drive stack and the G site. But we don't allow it for someone to create a competing product. We want you to succeed, we don't want you coming back. And and then offering a product from my training, because that's what we do. So yeah. Which one would be better? That's the question to ask which one would be better for you in the end? Is it easier or better to get done for you services from us? Or to hire someone to train?

Hernan: Right? I guess it depends on the volume, right? I mean, at some point, you can either invest in somebody, hire somebody fire up the hiring funnel, or come to the mastermind, ask the guys you know, the mastermind group, hey, somebody's got like, VAs that they're letting go off, or maybe they have some hiring funnel fired up. But they're all they got like a not 10 viable candidates, but they're only hiring three. You know, that happens a lot in the mastermind. We even go out there and say hey, you know, we have all of these prospects they have been interviewed already go, please take them guys and whatnot. So we have that. So I guess it would depend in terms of volume, Hey, are you are are you ordering like five done for you services per day? right on that case, then you will be better off learning the stuff yourself and then getting somebody on your team? Right? So so my volume vs investment at that point. So it's like, why would you? Why would you get somebody in the house, if you're just like, if you want to learn the ropes and want to add another toolbox, I would definitely suggest that you sign up for RYS that kind of me. But then once you've done then maybe it will be just Hey, already done for you services, right? Because you're you only order one or two packages per month, right. But you still know how to do it. Now with that being said, learning how to do it the right way, the Marco way. Right? It takes a long time. So that's why a lot of that's you know why it's like a syndication network. It takes time. And they're super effective, but it does take time. So a lot of people are going through Syndication Academy, or RYS Academy just because of the fact that they want to learn the ropes. And then they are outsourcing because it makes sense, right? time wise, it makes sense. And it makes more sense than just like hiring a VA having somebody full time. So I think that at the end of the day, you need to do some math in there, but I wouldn't, I wouldn't prevent you from going through the training and getting signed up for the training just because of the fact that that is you know, that is something that you get added to your toolbox if that makes sense. Alright, cool.

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How Would You Fill Out The Street Address Option For Coworking Spaces?

So um, let's see. Mark is saying longtime listener and customer here. What's up Mark? Regarding the street address option? Do I fill out GMB as unit number 1137 p o box 137? Or suit number 1137? Or indicate the number after the zip code after after zip code after the hyphen? Also, I know you've answered this a million times but over the years but could you recap your current recommendation BrowSEO versus private proxy best? Thanks much Bradley. Your mind. Okay, Bradley's not here. So I'm going to move on skinning. What would you suggest in this case? Marco the specific The first question in terms of how do they fill out the GMB us unit 1137 or suit 1137 or indicate the number after the zip code after you use either sweet. And then number 1137 or omit the sweet? And just number 1137? There you go.

Marco: Okay, which whichever one I've never tried unit, but I would definitely not use the hyphen because then Google will know that that's a PO Box. And you'll probably get blasted. I don't know someone else uses that I have never even tried it because I know what it means. And Google should also know what it means. So by all means, try either suite and the number or the hashtag and the number or just the number. Right.

BrowSEO Versus Private Proxy Providers

Hernan: Gotcha. That's cool. That's pretty cool. And how about brown CEO versus private proxy, best proxy type company?

Marco: you know, I'm really liking BrowSEO, we're using that in a bunch of things that we're doing. What I don't like is, is their residential proxy service has had some issues and having to go back and forth. If you guys know us like, like time is is is a is a premium, it's really hard to get everything done that we need to do in the 24 hours that a day has. And if I have to take 10, 15, 20 minutes of my time, or Bradley or whomever to contact assignment to see what's going on with those proxies. It really it's really not worth it. So what I do is I buy proxies from somewhere else. And I use those in BrowSEO but BrowSEO working fantastically well right now. I like BrowSEO, you know, but as far as private proxies, best proxies or whatever, I don't know I do get proxies for that I use within browser to from other services.

How To Rank A New GMB Listing In The 3 Pack?

Hernan: Nice. There you go. I'll teach them. All right. So pumpum. Pum is asking how do you rank GMB in the three pack? If it's a new one? What process Do you go through? Do you do our area stack? First? It was the same process like a website in the battle plan. Dude, didn't we add a section for B3? We add a section that it's about GMB. Right. Adam, can you come from that? I think we did. added a section for the Yeah, we did.

Adam: Yeah. So I would go back to if you don't have the version three in the Battle Plan, just go grab it at 17 bucks, you can click right there on the sidebar and start there.

Hernan: Right here, right here, baby, click here and go to the Battle Plan, get that mofu, and it will teach you.

What White Hat Link Building Steps Should You Take For Blogger And Influencer Outreach?

And also if I want to do white hat link building and outreach, what step would you put this in the battle plan, for example, blogger influencer outreach, I think that that would be like an ongoing thing, right, an ongoing step. So it could be like, at the top, but it also takes time. So that is something that is something that you want to do like pretty much on a monthly basis, you know, because it takes time to do outreach and white hat link building work had been? I'm doing air quotes, you cannot see me but I'm doing air quotes, right? Because I don't believe between white hat, Black Hat you're trying to manipulate the search engines. Which is fine. We're all out. Right. But what I'm saying is, you could do it, like once you validate the entity, this will further validate the fact that you are you know, for real, is that something that you will do Marcos as Well,

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Marco: No. I don't know what white hat link building me. There you go. There you go. I'm off somewhere else. It's my SEO shield drive stack plus Gsite. Then we have Dadea and he's available in MGYB.co Bradley says it off. And he's our link builder. He started out with Bradley built his own business, from the business that we've provided and went on his own. Now he doesn't for us, but he's not our employee. That is awesome. And he knows exactly what to do. So if I have, what's my SEO shield, where I can push power, anywhere I want and not worry about any penalties whatsoever. And then on top of that, I have a Dadea, who is a master at link building and pushing power. Why would I want to do anything else, it takes all of what five minutes to go in order, a drive stack plus Gsite and and a link building package. And guys, we use the same stuff that you use. We don't tell you to go use something else that we've never even heard of. We actually make it available in MGYB.co. Because we use what we make available to you who first tested ourselves. And if it works for us, we know it'll work for everybody else. So if you want to stay whatever hat is of your liking, I mean, that's up to you. And you can do blogger and influencer outreach and try to reach out to these people and build out these links, you know, over time. Or you can just go get that get that jackhammer, and hit that shit like you're supposed to, man.

Gotcha. Yeah, that's, that's actually a good point. I mean, you know, we're actually deploying the services on MGYB.co. Because we would do that for clients. Remember how we came to become Semantic Mastery in the first place? Is that we're a bunch of dudes with their own clients last agency, and we decided to put together Hey, why don't we show what we're doing to our clients or for our clients, you know, to everyone, and that's how Semantic Mastery was born. And it's still like that dude, like Marco has their own stuff going on? Bradley, Chris, Adam, myself, we all have our own stuff going on. And what we do is we basically say, hey, let's, let's have press releases running for clients. Okay, we'll do a press release. Okay, so why don't we offer this as part of the package of MGYB because this stuff works, right. So it's basically like a from the trenches. So most of our money, most of the money that we make, is not teaching this stuff. You know what I'm saying? Most of the money that we make is not teaching is like actually going out there and doing shit for clients and for our own recommendation. So go ahead and grab stuff from here, here it is MGYB.

Is It Okay To Have Links When Syndicating Content Using IFTTT?

So Tushar, is it okay to have links when syndicating content using IFTTT? Can you recommend a plugin or an app that displays the full content from the feed? How would you approach if the website is not built on WordPress and the CMS doesn't provide a feed. Interestingly enough to short I don't know if you're part of Syndication Academy, brother, but that is everything that you're asking is explained on that course. So um, I guess we can go through that. But if you want a deeper response to all of the questions, just jump into Syndication Academy. And do we have a link for that Adam, somewhere that we can drop in there? I think that's still really, really, really relevant for people.

Adam: Yeah, I'm putting up there right now. Awesome.

Hernan: So um, so is it okay to have links when syndicating content using IFTTT? Yes. It depends on what you're when you're sending those links to right.

Do You Know Any Plugin Or App That Can Display The Full Content From The Feed?

And can you recommend a plugin or an app that displays the full content from the feed?

Hernan: Damn. I don't remember. Are we using the are we using the full content off the feed? Do remember Marco I think that we were using snippets for ricin.

Marco: Chris dropped off, but the plugin, the RSS plugin, it sends the entire post out.

Hernan: The post, right? Yeah, so the RSS plugin. Okay, cool. And so that's been updated? By the way, I think recently, right.

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How Would You Syndicate The Content Of A Non-Wordpress Website That Doesn't Provide A Feed?

Marco: And I'm sure there's other plugins out there that will do it. All you have to do is do a search on WordPress. As far as the last question, if the website isn't built on WordPress thing, do you install a subdomain. Yes. and use that as your blog. Right? You could current news and notre news notes from just whatever whatever you want, so that you can have the ability to syndicate your content and solidify that entity.

Hernan: Yeah, yeah, that has been a standard operating procedure. Dude, when you have a website that anything but WordPress, we will just install a subdomain with a WordPress website and then blog out of there and syndicate out of there. And if that if that's even true, when it comes to clients, right, when it comes to clients, they come, they can come from all over the place. Lucky for us, I think that WordPress powers up like 80% of the internet or something crazy like that, you know, it's not even funny. But if you happen to come across a client that you know, goes through, I don't know, like, something like a oops, I lost the screen. So that will go something like a I wouldn't call it like any other type of CMS, then you can go ahead and you know, install work subdomain. So basically, or so please let me grab this and put it there. Alright, cool. So let's see what we got four more minutes.

Is there a voice? Well, I mean, and I'm coming to the rescue, Bradley's weight loss has been incredible. He doesn't. He doesn't even look like he's all self. He looks even, you know, more handsome and funnier. I would say. Today, I'm just kidding. Bradley's awesome.

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What Is The Best Course To Start With An SEO Agency?

Let's see what is the best course to start with an SEO agency, you have such course. And I can read about it and decide, I would say if you're starting an SEO agency, the route would be to number one, join the mastermind number to join the mastermind. And number three, join the mastermind. Like you know, in all seriousness, we have a specific path, which is called the POFU path, which is basically showing you how to start your SEO agency if you're starting out if you have a nine to five job. Or if you're you know, if you want to get it and get away from your nine to five job if you want to get land your first couple clients, we have that path where there is a lot of people on the on the mastermind that are going through that specific, you know, situation that you have right now that you're on right now you want to start providing client services to clients. So joining the mastermind would be one of the best investments that you could ever make, I would say. So.

Marco: I couldn't say enough about the mastermind. Because, you know, the Facebook group has been on fire lately. Just question after question after question. And it's great. It's great going in there and either having an answer to the question, going and looking for an answer to the question, or just simply saying, You know what, I don't know, why don't you test it and then let me know and let the rest of the group know a lot of group interaction and that this is a lot of great people in there who really know what they're doing. And so be just hats off to all of you guys in the mastermind to all of your future mastermind members, hurry up and get in there and learn how to do the do we do?

Hernan: Yeah, and you can do it by clicking on this little thing right here. Okay, so you click here, you'll be taken to the mastermind and whatnot. And then Chris was saying he wasn't the mastermind but he's going through a business divorce. Okay, get your shit together do it and joined by the mastermind. Come on, dude. Are you doing now? I totally get it I just want as many people as possible in the mastermind. The reality is that we get so many case studies and so many success stories that we are doing you guys a disservice but not by not showing you the way into the mastermind No, that's how I feel. So um, it will go and then we have started here Okay, as you're saying thank you I'm we're out of questions for the day. So if we're good, let me stop sharing my screen. And I want to thank you all of you guys for staying and hanging out with us. Thank you. There's been an awesome episode and any parting words?

Marco: Yeah, POFU or bust all you get in the middle is a big fat fuck you.

Hernan: Here you go.

Adam: I couldn't have said it better myself. Everybody have an awesome Wednesday. Hernan. Thanks for driving the boat and this has been a great Hump Day hang out.

Hernan: Oh, hell yeah. Hey, we should get rid of Bradley more often. Alright guys, thank you, everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 240

By April

Click on the video above to watch Episode 240 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, welcome everybody to Hump Day Hangout. This is Episode 240 is the 12th of June 2019. And man, we're just rolling through the month. It's hard to believe it's already June. But here it is, before you know it, it's going to be October and there's something going on in October. I think it's POFU Live. So we're going to be in Denver, the 12th and 13th. And we will be starting to sell tickets soon. Not quite yet. But we are going to have tickets coming out for POFU Live. You want to join us, there's going to be a limited opportunity to get your hands on an early bird discount. We had a couple people take us up on that last year. It's going to be even more important this year to do that. limited numbers and don't want to miss out on that. So we'll have some more information about that real quick want to say hi to everybody. Hernan's got this big grin on his face. So you know what? I'm going to start with you How you doing, man?

Hernan: Hey, what's up, dude? Good I'm excited about POFU Live 2018 was a huge success. And I was like mind blowing the amount of value that we that we shared not only ISIS the team but the rest of the crew You know, it was it was pretty cool. And so yeah, we're planning to to make it even better this year. So if you couldn't make it last year, make sure that you say that on your calendar because it's going to be pretty awesome. So good man. Happy to be here. Cool. Cool.

Adam: All right. Well, Chris back to you. You usually start with Chris but yeah, just turn on with the How to go so have to start with him. Oh, good. Oh, good.

Chris: Yeah, super excited here as well. Like finally. A couple of things Lou, from how to bring money on POFU.

Adam: All right.

Chris: I shouldn't have mentioned that.

Adam: Sounds good. Chris always got some sneaky stuff. You guys missed it. His post in sem, SEO and tutorials group the Semantic Mastery that kind of blew up. You might have to repost that again or is that still possible for people to get access to the thing you shared? If possible. Alright, well we'll put the link in everybody if you're watching if you haven't joined our free Facebook group, by all means hop in there. And that's where you can find stuff like that. So, Marco How you doing, man?

Bradley: You must be muted again.

Chris: He's already printing money.

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Adam: That's Marco saying hello. So welcome back, Marco. Just holler if you get your mic. Sounds like you had some connection issues there. So Bradley, how you doing?

Bradley: I'm good. I'm trying to multitask. So sorry. But, uh, yeah, I'm good. I'm excited about several things. Tomorrow's a MasterMind webinar. Well, first, I'm excited about both for live 2019. Absolutely. It's going to be in Denver. Like you said, I think that's gonna be cool. I've never been have an uncle that lives there, which is going to be cool to go see him. I've been telling him for years that I was going to go visit him in Denver. It's all supposed to be really cool city. So I'm actually excited to go out there for that. But also the training and everything else. Last year was good. It was our first live event. But I'm excited about this year because it's going to be slightly, you know, obviously different kind of subject matter and that kind of stuff. And I'm really, really excited about my new business. And I'm going to be talking a lot about kind of implementing a passion project. So I think that's my main topic going to going to be for that. That said, tomorrow is a MasterMind webinar. And I'm really excited about that as well, because I'm going to be going into that the new business model that deeper that a lot of people asking about it. So I'm going to kind of reveal more and more about it tomorrow, specifically, what I'm doing, how I'm doing it, that kind of stuff because there's a lot of a lot of money in this business, and it's relatively simple or easy compared to a lot of other digital marketing stuff. So anyways, I'm going to be talking about that more in the MasterMind tomorrow, as well as getting into a lot of different customer member questions. Various stuff, too. We've got a lot of really good questions this week that are going to we're going to dig into, although I'm going to be almost flying solo

Tomorrow because mark is not going to be there. Which is usually my sidekick for the well, hell, I'm not showing up now if you're gonna be don't don't don't get hurt. No, but usually Marco my co host over there and he's not going to be there. But and so I asked her if he'd come and Hernan said he's going to be traveling. So I was like, shit. Adam said he joined me. So I am going to have some moral support, and I appreciate that. But yeah, it's gonna be good. And I'm excited to be here.

Adam: We've got a couple good questions today as well. So when you're done with announcements, we'll get right into it. I got a couple more, man, we got some good stuff. Marco, are you there? Okay, still issues. So what I wanted to say to Bradley was writing an email and I'm not going to tell you exactly what he was writing. But we are talking with Jeremy over at Press Advantage. And he's got some really cool updates to the platform that he's had if anyone has been involved with Local Lease Pro up using press releases for your own other stuff, if you've gone through Local PR Pro, or you're just interested in finding out how much power this stuff can drive in, and what's going on over there, we're going to be setting up a webinar with him later in June. So definitely stay tuned. If you're not signed up yet on our email list, you can do that on the page below. Or if you're watching the replay, you can follow one of the links to the website and get signed up. You're not going to want to miss that.

Bradley: Yeah, last time we did it. You know, I don't know, it's likely that same offer won't be available, because that was ridiculously good. But it's still going to be a really good offer. And press advantage has got a lot of new features that they've implemented in the last few months. And in part, Jeremy and I consult all the time. And so he's asked me on several occasions for feature requests, and I've given them to him and he's implemented a lot of them I was actually just trying to reply to him now about another one. So yeah, it's it's it's a really good service. I still use it as almost almost exclusively. I use a couple other services as well, but I use that one as my primary presse release service. And that's what we also resell on MGYB. So definitely you guys want to get signed up for that when, when that's available.

Adam: Definitely real quick to want to swing back to POFU Live and we've got a one confirmed guests so far, but I'm going to hold on to that. We're also trying to convince Mr. Rob Beal to come join us. So those of you who know him through RYS Reloaded, maybe through Hump Day hangouts or through MGYB, or in the group's if you guys know or have interacted with him and you're watching today, if you could just type in the chat box, Rob below go to poke who live that would help me out. So we're going to make sure he goes we're gonna we got a couple other great surprise guests that we're going to look into announcing later down the line as we get them lined up. And other than that, if you're watching us for the first time and you're not sure about POFU Live, that's okay. Just stay tuned and we'll fill you in as time goes on. But keep coming back. You're in the right place Hump Day hangouts is the place to go beyond that. If you want to get started the best places to Battle Plan go to https://www.battleplan.semanticmastery.com and if you're either looking to start or you want to grow your existing digital marketing agency then our MasterMind is the place to be it's not just instructions and hey do this but it's also the powerful network and the peer connections and the groups you form within that so go check out that at https://www.mastermind.semanticmastery.com and then for those of you who know that done for you services can save you a hell of a lot of time, money and effort mgyb.co is the place to go for your premium done for you SEO services. And again if you're watching this on YouTube, checking out the replay or whatever it is. If you like the channel, please subscribe and if you find something useful, let us know leave a comment and share it with somebody who might find it helpful. Other than that, I think that's it guys anything before we dive into it

Bradley: all right. To one All right, let's do it. take that as a no. Marco is just going to be here watching lurking in the background he'll probably right he's gonna yell at me and slack with it with all caps and stuff if I if I screw up a question should be answering. So Marco I would reboot If I were you and see if you can get get it to work. Anyways, why does this keep telling me to reconnect? All right, let's try it again. Stand by for a minute.

What's The Best Way To Track Results Of A National SEO Campaign?

Muhammad's up first There we go. He says hey guys I'm close to signing a client who wants national SEO done for his insurance leads business. To say that's competitive would be an understatement You're right about that. But I've been following SM long enough to know where to start he seems on board but his big concern is tracking and analytics giving that he's national what's the best way to track his results my go to is usually Search Console and GMB but he doesn't want to do local Should I add a Rank Tracker even those those aren't typically precise anymore? Well, yeah, I mean, I would, I would, I would still have a Rank Tracker on there. I still provide rank tracking reports from all my clients anyways, but I've explained to all of them that they're not entirely accurate. It's because of, you know, the nature of mobile. And you know, that Muhammad, besides not only just mobile, but also because of Google really trying to start pushing more personalized results. So two people that could be standing side by side looking at their mobile device at this for the same search query, could see or are likely going to see different results, similar but different results, and that's because of past search history and all of that stuff as well. So again, I preface sending the reports to my clients the rank reports with this is kind of a kind of a indication of your ranking, not an actual like exact measurement of where your your keyword or your pages are ranked for specific keywords. So keep that in mind. But I would do honestly, Muhammad I would have more. I would suggest more tracking through analytics or providing reporting through analytics and showing an increase of traffic and also conversion tracking.

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That kind of stuff. Like you can set up analytics events conversion tracking events essentially. And you can do all that kind of stuff with like Tag Manager as Tag Manager and analytics combined, which there's a great school or training program or training videos and all that stuff by this he's a he's an analytics and a data nerd. But he's really good. His name is Julian I think it is from measure school. So if you go to measure school, excuse me if I can type correctly https://www.measureschool.com. It's this guy here. Let's see how do you close out of this damn thing. So if you go to learn at the bottom, there you go. He's got it. He's got a great YouTube channel and a blog where he basically just post his YouTube channels, Google Tag Manager, beginners course Google Analytics for beginners course. This is where I've learned I learned how to up you know, use Tag Manager from this right here. And he's also got some courses on you, Udemy, Udemy or whatever the hel you call it you know for and I think right now they got deals for like 999 for courses and stuff like that. So if you need advanced courses and stuff, he's got them on the platform. And I think like I said, they're like 10 bucks right now. So I would highly recommend going and checking out measureschool.com to learn how to set up analytics and event tracking and all that, like I, every time I need to set up special like event tracks and event tracking. Things like that, I usually have to go to a training to figure it out. Because it's not like I'm not an analytics nerd. I use it for a very basic purpose. But sometimes we do. I do have to put, you know, monitor certain things like scroll depth, for example, or certain button clicks and things like that. And so I usually have to go just review some of these training to figure out how to do it. So just so you know, that's what I would recommend that you do, and I would use that more as a metric, then right trackers would be right, because you can actually, you can do all kinds of cool things with Tag Manager and analytics.

Like, show if somebody clicks on buttons or if they obviously submit a form, or if they tap to call, if it's on a mobile device, and they tap to call a phone number that's listed on the page, like you can set it up to actually record those, as, you know, specific events like conversion tracking events, if you want to record it that way, or whatever. And so all of those different things you could set up and that's what I would learn how to do for national client now. Because that's something that you could show is that like, Who gives a shit about rankings, right? Like, really, who cares about rankings? I know we as SEOs like to see that stuff. But really, the bottom line is, leads and revenue. And if you can show with, you know, with quantifiable data, that you're getting them more traffic, and traffic and obviously more, you know, eventually more, ultimately, more leads I should say, then that's really what's important, not the rankings, right? So okay, anybody want to add add to that?

Hernan: I agree with you, Bradley.

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Bradley: Okay, sweet

Does The Addition Of MGYB RYS Stacks And SM Links Help In Increasing Clicks And Impressions?

question number two, I had this real estate client in the beginning of the year but I lost him in March just before we parted ways I got an MGYB RYS Stack delivered and blasted it with links from Dadea which is our link building service and MGYB as well. In the months since they ended up getting a new site made one of those industry template real estate ones. Yeah, I don't like any of those. But I know what you're talking about. Anyway, I just found that I still have access to their Search Console. And the traffic is absolutely skyrocketed like eight times as much clicks and impressions. It just keeps going up. The rise started in April, around a month and a half after I had left and it hadn't stopped could their meteoric rise really have been from the stack plus, thanks. Yeah, it could have very well been Muhammad because like you said, just before you parted ways in March, you had ordered it and got an ad delivered an MGYB drive stack right and and that's the thing that about drive stacks, guys is especially if you do what you did, which was, which is what we recommend is to build links to them after their you get the stack delivered is it can take several weeks before you start to see any significant results. But almost always you see results. And sometimes it's really significant results. And so again, it's like there's like a delayed reaction, it doesn't happen really quickly. And that's why a lot of people I think, they buy dr stacks and they they don't see a movement right away, and they don't build links to them and such and they'd say, Oh, well, this shit doesn't work. No, if you do what we suggest, typically, you're going to see it move the needle for sure, and sometimes significantly, and so in my opinion, I mean, obviously they could be doing other stuff as well. If you're, if you're not doing SEO for them anymore. Maybe they got somebody else doing SEO that you know doing well for them maybe, but it's very likely that a lot of the stack in the link that you built to that just took a long time for it to kick in, but it has significantly improved their results in traffic and everything else right. Did I haear somebody trying to comment?

Hernan: I think it's Marco squirming to tell to go ahead and comment on that. So might be him.

Bradley: Marco, are you available?

Marco: Did my microphone come back? hearing me, man. Whoa, what the fuck man 15 minutes fiddling with the fucker.

Bradley: You need time for new mic. But um, so yeah, I mean, what I would honestly if you're if you're drive stack and you're, you know, then the link building had a significant impact on on rankings like it really pushed it up in the rankings, then that's naturally you're going to get more traffic from that. more traffic and more clicks, right, more impressions, more and more clicks and you'll see that in Search Console. So I think that very well likely could be that I mean, there could be other factors that you're unaware of too but I wouldn't. I wouldn't discount that is being one of the primary factors. Marco would say?

Marco: that's a good way to know if you still have access to that drive stack, turn it off, turn it, turn it to private. Stop all the juice from flowing and see what effect that has.

Bradley: You could do that. You could do that. All right. Good question though.

Will A PO Box Perform Better Than A CoWorking Space Address When It Comes To GMB Listings?

Next one is Jason says, Hey guys quick question would which would perform better for a new GMB listing a p o box with a street address or co working location with the street address? My thought is while getting an address at a co working spot is a bit more expensive. Couldn't you use citations with CO working spot because it's a real business address and could even pass a manual Google review. Thanks. You know, I don't know because I still haven't had any issues using po boxes, guys. In fact, like I said, for some I still, I still use po boxes from time to time for some of the Tree Service sites specifically for the one brand, my primary Tree Service brand because I like being able to build citations and so I still use is the PO box method and and I don't have any issues. I mean, it's absolutely insane I actually took a screenshot for from my Gmail inbox with the filter for that particular client, because I get an email notification from answer Connect, which is the call center that I used to you know, to take all the lead information from calls, and I set it up set up a screenshot of just showing the calls coming in for that one particular client. We've got, I don't know, almost two dozen locations for now. But it's insane. It's like in the last seven days, he said 36 calls, tree service calls and it's it's crazy because he you know, he calls me about once a week to pay me and and you know, it's really good money, I can tell you that it's really really good money for for the amount of leads that we're generating.

So, and I haven't had any issues with the PO boxes. I'm honest to God, I haven't had any of those suspended at all. I have had some of the verified GMB suspended that we are the ones that I don't recommend building citations do because you don't know where that addresses or you know, you can't go retrieve the mail was what I'm saying. I've said that on multiple occasions, guys. If you're going to build citations you need to be able to retrieve physical mail from that location. Because you're going to get put on mailing lists. The businesses will get put the business will get put on mailing lists and mail for solicitation offers from like VISTA print and you know, all kinds of different marketing type mail messages will get sent or mail pieces will get sent to that address that you register with your citations. And it will have your business's name on it right for that location. And so you can get reported and get for you no complaints essentially for not having mail being sent to for a business that doesn't exist there and that's a great way to get your GMB suspended. So I don't recommend you doing citations if they're spammed addresses, but in your case, you're talking about getting an address in one of two locations, either PO box or a co working spot, I've not had any issues with using PO boxes, personally. So I prefer that method because it's a hell of a lot cheaper. But you know, you can always test it and see if you want if you feel more comfortable doing that, then then go for it. Okay, good question, though Jason.

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Will Google Accept And Publish A New Listing Without Verifying The Address Of A Fake GMB?

Gordon's up he says, Hey, guys, thank you so much for your Hump Day. Help doesn't seem to be really enough or saying thank you, excuse me for saying thank you for your Hump Day help. Doesn't seem to really be enough, but just know that it's super big. Thank you. You're welcome, Gordon, we appreciate you. He says I had previously asked a question about creating a fake GMB listing. But I was not clear enough when I asked it, so I'll give it another shot and try to do better. I think Google allows anyone to create a GSB listing if they don't see one for a business they're searching for. But I could be wrong about that. So if you create a fake new GMB listing using a fake suite number and the address of a real virtual office building complex and you never intend to claim it or verify it, just use it as an unverified listing to help boost a local lead gen sites search engine rank, will Google accept and publish the new listing without you having to verify the address or having Google check anything out at all? Thanks again. No, and that's what I was saying last week. It used to be where you could, whenever you would create a GMB listing, it would publish, but you couldn't edit or use any of the additional tools like GMB, post GMB websites, you, you couldn't really add photos or anything like that you could publish that the you can enter in the business information name, address, phone number, and the primary category. And then it would it would publish an index but you had to verify it before you could edit it or do anything else like add photos and all that kind of stuff. But Google stop that well over Well, probably about a year ago, maybe a little bit longer than that somewhere around a year ago. They stopped that to where now. When you go to register a GSB it will not publish until you verify period. So you can go in and create a GMB. But it'll, it'll say, okay, you know where to send the postcard, or it'll do it by phone sometimes, but very, very rarely. And it will say where to send the postcard. And if you give it the address and tell it, you know, send it here, and you don't ever go get the postcard. It'll just say pending verification inside the GMB dashboard and it won't publish you won't be able to find it on Google period. So it won't have any beneficial effect for you because you still won't be able to use any of the tools like GMB posts and all that stuff because none of those features are unlocked until it's been verified. And it doesn't publish until it's been verified. So really, that's just a complete waste of time now. So, to answer your question, no, just that that would not help you. If you can get it verified, then yes, you could get you could do it but if you can't get it verified, it's unpublished. It's not going to help you.

Marco: This there's a red exclamation point that stays on there that says verification required. Yep. And then right next to the blue, it says, verify now, if you don't do that, that no, it's not going to be published.

Bradley:That's correct.

Does Having An Iframe With Backlinks Give Better Ranking Results To The Property That The Video Is Embedded On?

So Joel's up. He says, Hey, question, Does an iframe with backlinks give better results? Like a YouTube embed video that has backlinks to it? Does it help every property that the video is embedded on? Okay. I'll give you my initial answer. And then I'll let Marco clarified because he's the iframe expert. If you have a video embedded on a page, and you send backlinks to that, or anything embedded right, GMB map, anything iframe done to a page and then you send backlinks to that page, it's going to benefit that iframe for sure. Now, if that same iframe is embedded on other pages, and you only send the links to the one page, I don't know that it benefits those other pages any but Marco, can you answer that?

Marco: No, I wouldn't. You'd have to send links to every site page, whatever, where that iframe is embedded, right? Because the iframe is coded. So that source equals and whatever the sources, a YouTube video, the sources YouTube, you are going to get some bounce back to the embed site. But you won't get bounced back to any of the other embeds sites because they're not connected. It doesn't flow through it to those pages know, how can it right? How can it because you're going through the the embed, that would be the embed destination to the embed source. And the flow will be back and forth between those two. It's, it's, I don't want to get too technical, but it's two nodes, and the link that connects those two nodes that embed code. And so how does Google know to benefit one and not the other? Well, you telling you, it knows where it where that iframe is embedded and it knows what the sources because it's telling it to credit the source. And so that that's how that works, you would have to do link building to all of the others. And I would just say contact Dadea because, you know, if you have him do the link building and and the embedding, that he knows what to hit.

Bradley: There you go. So, um, yeah, so I would say no, I mean, honestly, if you're going to build links to the page, then that's great if you got multiple pages that it's embedded on, which is what we we, you know, for example, we have the embed service and MGYB and then you could actually build links to the embeds. That's like an upgrade, right, like an add on service. And they that that what, what we do at that point is, wherever the videos embedded, those now pages get sent to a link building campaign and we build links to all of those pages. So but yeah, that's, I just wanted your clarification Marco.

Do You Use Similar Video When It Comes To Creating A PR Stack?

Fits is up, he says, Good day, gents. Thanks for you. Thank you. Thank you for this forum to get real questions answered with what works. Now when creating a PR stack with a video? Does the second PR in the stack need to be from the same video? Or do you need to change to another video? Or Won't it matter with more links? The Better to one video thank you in advance? Well, I'm not really sure I understand that question. When you create a PR stack with a video okay, so a video I guess embedded in a PR or linked to from within the PR either way, I think would be is what you're talking about in the stack does it need to be from the same video I see that's what I'm not, I'm not understanding you don't get it. Unless you're using some sort of a service that creates a press release out of a video I'm not sure if that if I'm reading it incorrectly or just misinterpreting it. But if you're trying to boost a video with press releases as part of and using press release stacking, then it doesn't matter if you're if you're pointing if you're using the same video and to press releases that

Except that the press releases should be, you know, the content around the video should be unique, right? That's pretty important. So if you're using, like our service, for example, each time it gets written, it's going to be an original press release. But you can use the same video more than once. Like, you can embed it. By the way, we can embed videos now and press releases in our service guys, just in case or YouTube videos anyways. So you can embed a video into the press the same like the same video into two different press releases, that's fine. And if you're stacking, it doesn't matter either because, let's say PR one, you've got the video embedded in it. And then NPR, you've also got the video embedded in it, but it's linking to PR one one of the links within the PR is linking the PR one that's perfectly fine too. And in fact, that's pretty powerful because that's that is the PR stack. You see what I'm saying? And so that that works as well to it doesn't need to be a unique video if that's what you're asking. Okay. However,

Remember, you could use the YouTube silo method, right and you can have a secondary video that's put into a playlist that is siloed together and then in that second PR use the secondary video and also link to the playlist right and that could also help to boost it too. If you're trying to boost a video that's a great way to do it. Right use the playlist guys use the YouTube silo method. It's really powerful. We're actually gonna be talking about that in the MasterMind tomorrow. Damon, one of our member longtime members had some questions about video SEO and we're going to talk about some of that tomorrow. So

What Do You Need To Do After The Drive Stack Is Complete?

all right pompom says what is required for someone to do after the drive stack is complete. I plan on buying one. Um, well, like we just talked about, one of the best things you can do is link building to it. If you've got siloed architecture on your website or your asset period, it doesn't have to be like a self hosted website. Then we always talk about going into manually creating mirrors like theme marrying essentially creating folders and files to mirror the theme or the silo structure on your website, that's something you have to do, we cannot do that for you, at least not yet. It's something we may be able to do in a few months after our relaunch or anniversary date of POFU, or excuse me, RYS Academy, but that's not something we can do currently. So again, getting the base drive stack bill is incredibly important, because that's like the foundation of everything, but you can go in and theme mirror right? So build additional files and folders and files that are built just like your silo structure would be keep your teeming tight within your silos, and then build links to everything. Right. One of the things I do recommend, and we just covered this on Monday, Marco and I did when we did the drive stack or the best practices for drive stack webinar and MGYB, which by the way, if you guys haven't seen that yet, go to MGYB.co/store/webinar, and you can catch the replay and Marco and I were on there for about 90 minutes talking about how to get the most power out of drive stacks. Right. And one of the things to do is if you're using syndication networks, which should be a foundational, you know, a should be should be foundational, right? You should always have, at least according to what we teach, and what works for us. Having syndication network is absolutely critical. And so if you have a syndication network for whether it's a YouTube video or YouTube channel or for a branded website, it doesn't matter. The point is, is if you're going to get a DR stack, if you have a syndication network, include those links in your drive stack order to all of your syndication network properties. Because all you want you want you want to make that additional entity validation, right? You want all of those things to be included in the the drive stack. So once you've done that, then you would get the drive stack completed returns go in and mirror silo structure if you have it. If you don't, you might want to consider that and then order links to it. Marco, do you want to comment on that at all?

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Marco: Yeah, I'd say just go watch the webinar. And then when you're done go order RYS drive stack when you order the drive second it gets delivered to you. You're going to get the done for you User's Guide which tells you exactly what you need to know.

Bradley: That's right. Okay, I'm still trying to multitask and reply to Jeremy's questions about feature updates. Alright, next is like everybody saying Rob Bell Denver so Rob's going he he doesn't have a choice.

Do You Have Any Sites That You've Used Succesfully For Getting User Feedback On A/B Page Testing?

Suggest any sites you guys have used successfully for getting user feedback on AB page testing. Suggest any sites you guys have had successfully for getting user feedback on A/B page testing you mean split testing pages. I mean Click Funnels does that but that's more of a you know you can track conversions and stuff. I know I haven't done a the conversion optimization stuff like this, what you're talking about here, but I know we use Hotjar to like heat mapping and stuff like that I know Adam handles a lot of that stuff so.

Adam: Yeah Greg would just been exactly what you need because I know some of that stuff can get pretty wild in terms of pricing like Optimizely but yeah I mean hot jar if you need to actually see stuff and then beyond that if you're just tracking like links through you know, it's just finding something good that works for you like Improvely or any other decent link tracker with some sort of good data analysis up.

Does Having A Good On Page SEO And RYS Drive Stack Enough For A Site To Rank?

Yeah. Okay, so just good on page SEO and good ROI is drive stack be a good idea to rank?>/a> Well, yeah, absolutely. I mean, in fact, we you know, we always talk about SEO boot camp because Jeffrey Smith's course is just it's fabulous. What he's, what he's able to do with on page SEO is unparalleled in the industry. I mean, I haven't never seen somebody be able to rank like a outrank authority sites with zero or next to zero next to no backlinks, little or no backlinks, He's able to do it by the way he structures is on page. It's incredibly powerful. And so SEO boot camp, if you're not, if you haven't heard of it, guys, if you want to learn how to do on page two where you can like crush any one of your competitors, if you go through it and apply it. And then if you're doing any off page stuff, it only requires a fraction of what you would typically need in a competitive market to get results if you have your own page, correct. So if you build your on page correctly, you structure your site correctly. And then you mirror that with a drive stack. You've got 90% of your work done. Right, then you could do some of the other stuff like you know, link building to the drive stack, some press releases, you know, you could run some traffic into it, you could do several different things to actually get even better results. But what I'm saying is, if you know absolutely good on page SEO, and a good dr stack, where it's mirrored to your on page, right so it has similar structure and if you keep the feeling tight again, just like Marco said, just go look, watch

That replay that we just had on Monday, it explains exactly how to do that. And then from there, you only need a fraction of the off page work to be able to get the kind of results that you desire. I can I can I please clarify that because that's an independent? Well, it isn't. It depends. That's an that's an it depends. Because if you're trying to rank for gold, then just good on page SEO and a good RYS drive stack won't do it. I mean, if the test site that we showed on Monday, right, major metropolitan area, Washington DC, a highly competitive niche plumbing, and it didn't just take a good site and a drive stack. It took a whole lot more. But what happens in it is is that when all of that hits, the thing just just sticks. It stays and and to this day after doing absolutely nothing for almost two years. Well, it's two years.

Now, because it's June and we started, I think around May of 2015. Getting ready to add to what, what then became RYS Academy Reloaded. I'll be that that was the thing. We just want to see how much abuse is this thing going to take and rank and it took it took everything. But

I've seen other people try to rank in highly competitive niches with just a website and a drive stack. And like, you know, you had to have content on that website. Yeah, it has to be siloed correctly. It has to be siloed, according to, I would say, Ultimate SEO boot camp and with Jeffrey Smith teachers, and then you copy that onto the G site, and then you hit all that with whatever you have at your disposal, whether it's, you have press releases, which we offer at MGYB.co, you have link building, from Dadea who helped us with the test at MGYB.co. I mean, everything is done for you there. So that that's the great thing that you can have the same thing that we use to rank for DC plumber. Yeah, so that that that's what I would add it. I mean, that's that's a good start for like low hanging fruit. But if you going for that top level category that that monster that's going to give you all that traffic, sometimes you're going to need more. Yeah, I mean, I thought it was pretty clear about on page SEO Yes, if you're doing on page SEO correctly, which, again, just just traditional on page SEO isn't going to do it. But if you were to build an authority type site, the way that Jeffrey Smith does with semantic entity relationships and all this stuff that he does with word Lyft and like I mean it's absolutely insane what he does, and then you have an RYS drive stack as well. That like I said it gets you well along well on your way to getting the results that you desire, but you still are going to likely going to need off page if you're doing traditional what you've been taught or heard around the web on page SEO that's not going to cut it you know, I'm saying like, you are absolutely going to need more. That's still a good start. But you would still need a lot of off page two but what I'm saying is if you have a site structured and built like the way that Jeffrey Smith teaches, and no you have a drive stack that is mirrored and built very you know, essentially just like your website as well as your G site and everything else, now you've got your like I said, probably 90% of the way there you can get with a fraction of the off page, you can get really really good results. So hopefully that was clear.

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Fit says I wrote my question incorrectly and you answered it perfectly. Thanks for understanding my crazy You're welcome fits.

Joe says regarding my question about the video embedding having backlinks does it help get better rankings I met specifically if you send backlinks to the YouTube video, then embed that video on a page will that page benefit better because that YouTube video has backlinks so sending links to the video not the page. Not that I'm aware of. I haven't tested that specifically but usually

I've not seen having a video on a page that has been boosted Help Help the page that much. But again, it's not something that I've specifically tested. Any anybody want to comment on that?

I would say that having a video on the page whether it has links or not, does benefit it's a Google property and if it's related and it has traffic and it gets some some some viewer action on the website. Yes, of course you're going to benefit from just from it being YouTube. Are you going to benefit then from link building to the video?

I haven't tested that. But I would say from having done just so many I have friends over the years and and and how I see it work and how the works. Right? I would say that it has to be the the other way around. It has to be embedded somewhere you have to hit that embed with links in order for you to get the bounce back from the authority site, not the other way around. You're not going to get the bounce from the authority site, just because the authority site has links. Yeah, because I would be passing link juice from YouTube to the page. And that doesn't happen. Yeah. Not Not unless it's iframe, right. And then the link building goes from the destination back to the source. So I yeah, again, I'm not tested that I don't I mean, if it's irrelevant, having YouTube video, if it's relevant on a page does, you know, that's it, that's a good signal. It's also good for visitors, which creates more engagement, better engagement signals, because people will typically watch a video and if it's relevant, though, at least they'll click the play button. That's a good signal for the page. But that's not strictly like a link juice thing, right? So below

Putting links to the video and embedding that video on a page. I don't see how that would actually help the page other than how I, you know, video standards would would typically help a page anyways. But I don't again, I have not tested that specifically. Joe, that's a good question. That'd be interesting for you to set up a test Guys, if we don't know the answer. That's typically what we do is set up a test and we encourage you to do the same thing. I mean, you're not going to hurt the page by building links to a video and then embedding the video so why not test it? See?

Okay, there you go. Thanks, Adam, for posting that. And guys, we're almost out of questions, which means we might just have to wrap it up early. So that's hard to believe. But okay, Greg says, Thanks, guys. Nice to see you all.

Would You Consider Map Embeds From Sellers On Fiverr?

Fitz says would you consider mapping beds from sellers on Fivver? No, I mean, I guess if you didn't have anything else, then sure. I mean, I typically don't use Fiverr gigs for anything like that. I have done some like traffic gigs for specific stuff, where I was doing tests but I don't typically recommend Fiverr gigs, fresh SEO stuff, because they get us the same, the same things get used by so many people. So there's like a footprint, so to speak, right? Again, I don't know, I don't I haven't tested Fiverr gigs for mapping beds. So I don't know, if you had nothing else to use, then I would say, you know, try it, but maybe Marco can comment on it. But my point is, you know, we have in bed service, and memzy will I be and we know who's built that. And we have, you know, Daddy, our man who's been building stuff where he, you know, started off working for me, like back in, I think 2012 or 13. And he's been building embed networks, web to auto embed networks that are themed that some of those are three and four years old. And I mean, hundreds of thousands, if not, over a million properties now that are available in themed networks. So they're aged and themed web to auto embed networks and link building networks that he's built. And so I think you're better off using something like that than just going to a fiver gig where

It's likely that it's been spammed to death by is all the other users, right? Because a lot of those guys think about it, they're only making $5 per gig or whatever they charge now, sometimes it's more, but they they're not making a lot of money to do that. And so do you think they put a shit ton of effort into it? I don't. I mean, I honestly, I can't really answer that. But my assumption would be no.

I mean, we have a dead Yeah. And we have an idea for a reason we we use the idea is that as if we just offer his services to you guys. Period. We use the services we recruit him to come and do look, hit this link bill to this. I need an embed an embed gig for this, and what he's done over the years. I mean, last time I talked to him about about his his embed network, which is a couple of years ago, he was at a million I would bet that he's, you know, multiple, he's done multiple times that right right now. And what he did is when when we talked about it, I thought you have to theme it and you have

Have to go by data category, you have to try to add niches and sub niches. And this is exactly what he went and did. So when you go and offer a gig, not only are you getting you're not just getting embeds from from whatever, which and Fiverr, I don't know what it is that they offer, like, I can't say anything bad about them, they may have a great, they may have a great service, I don't know I can tell you about area, I can tell you about data, and how great his stuff is, how its aged, how its themed, how its niche relevant, and how how he's been, he's been able to build up age, trust and authority over time, because of the way that he does things. He takes the time to go ahead and theme it and make sure that when your iframe goes out whatever it is, that it's relevant to your plumbing video isn't going to go into something about entertainment. Let's just say that just just as an example. It's going to go into the plumbing

And in supplement categories, whatever it might be, so And when he hits it with link building, the links are going to be relevant also. Yeah. And so all of that put together yet like, I don't know who else would could take the time for 5, 10, 15, 20 bucks to do all that Great. quality is better than quantity. In my opinion, relevancy is better than quantity. So

How Do You Increase The Traffic And Sales Of An eCommerce Website?

Okay, so next is Don, he says, How can I best use what you guys do on an e commerce website to create more traffic and sales? Do you have anything that goes down this rabbit hole to increase my sales? I know we don't have any training specifically for ecommerce stuff, because none of us really doing e commerce stuff. But you can still use silo architecture, essentially to push relevancy and power and help to help with search engine ranking. And that's I mean, I, you know, again, I don't I haven't done any ecommerce stuff in many, many years now. So I don't know if if much of that has changed, but in my opinion, it would still be you know, should be similar, somewhat the same. And that you can still build out. Like, for example, like use a drive stack where you have your categories and your your product categories, right would be their own silos or folders within the main drive stack, right. And you can mirror that with a G site. And you can hit all of that stuff all of those files within a particular product category that would be within a specific folder, right? That's the silo within the drive stack, all of the files within that folder would be pointing to your product pages and or category page for that on your ecommerce site. Right then you mirror that on the G site. Right. So the Google site now has pages that are specific to your product category pages on your main your ecommerce site, and you have supporting articles within there. And again, that can all be done via the script, which or at least when we build it originally, right but you have to go in and manually add the additional product categories stuff we talked about that we're not able to do that yet. We provide that yet. But you would have individual pages and in supporting articles that would be pointing to that product category from the G site. Now you hit those with, you know, kitchen sink spam, like essentially, you can throw everything under the sun at the drive stack and the G site. And all of that stuff will push through from the Google properties to your e commerce site, which should help you in search engines. Again, I don't do an e commerce stuff. So I don't know how effective that is. But the principles should be the same as what they are for any type of site Marco, am I wrong? No, no, the principles work for anything if you get a syndication, for example, a syndication network right. Or if you go into Syndication Academy if you go into the group so that you can learn to do it on your own. The principles are the same because you're going to use it on your ecommerce store number one, to to validate and solidify the brand

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You're going to tell Google that this is my footprint, this is where everything is you're going to use your schema to further solidify the entity, you're going to take all that. And then you could, if you were, in that group, also take the @ID process and use that. Right. And so everything comes together. So you so you build the entity first. And once you have your entity together, what you're telling Google This is everything that my site is about. That's, that's when you go the extra step and you bring in the sledgehammer, which is that drive stuck. And then you do the link building. Or you can do the press releases into the drive second, then you link built into the the press release, and the drive stack and the drive stack will have everything about your entity also. So link building into all of that, and that all of that power will push over to your website and that that's what actually all of that power being pushed into your money. So it's what's going to push it up for whatever it is that you're trying to do. But it does take up take that work and it doesn't matter if it's local. It doesn't matter if it's e commerce, affiliate, whatever it is that you're doing, because I always say, local is relevant. And this is one of those places where, you know, your e commerce and it could be global, but it doesn't matter because we work with with basic Semantic Web principles. There you go.

Would You Recommend Tenants To Use Unique Address When Doing GMB Listings For A Rented CoWorking Space?

Greg's up, he says, took on client with large volume of CO working spaces for rent where the client will rent an entire floor East suite 2500. And currently, their tenants on that floor use that address. USPS mail is sorted in house. But at some point when the tenant start to do GMB marketing, will there be a mess when the same address starts to show up in Google max or excuse me maps and to nip it in the bud? Would it be advisable to tell the clients to start to register with USPS their tenants with the unique address 2501 2502. Yeah, absolutely. Absolutely. I would do that because our or even, you know, 2500 a 2500 me or whatever, in any way that you can. That's all that needs to be unique, by the way. Right? It can be the same street address. And the sweet number. The sweet numbers should be unique, though, right as my as my point. And like what you're in Greg. Yeah, you know that right? You do know that. And that's good. I'm glad that you brought that up. Because I would, I would recommend absolutely doing that is starting that now before they start registering any jammies because yeah, that's going to create an ambiguity. I always have a hard time saying that word, right. It's going to evaluate the data. If you have, even if you have unique business names, and unique phone numbers and unique web addresses, if they all have the same suite number or you know, street address plus suite number, that's going to cause any p issues like that. that's critically important. And it's going to dilute the data for all the businesses that are trying to use that same suite number. That makes sense. So again, it's really, really important. The only time out of all of those, we always talk about name, address and phone number, but that also, as part of the NA p, it really does include the web address, right? So we're really talking about four data points. And for locals, especially, the only thing that I ever recommend that you can keep the same is a brand name, right? If you're going to have multiple locations, the brand name can still be the same unless they're really, really close together in proximity, in which case, I recommend that you add a modifier. And we've had a discussion about this in the MasterMind recently, but adding something like north south, east and west or some sort of modifier to describe to kind of disambiguate what that specific location is, if that makes sense, but a brand name can be the same as long as the street address or the physical address.

The phone number and the web address or unique. Now I've seen people use the same web address to like for multiple locations. But I don't recommend that because you can use the same domain. But I recommend, obviously we teach using subdomains, but you can have inner pages a specific location pages, each location should have its own unique landing page. That that all said that's different physical addresses different phone numbers, right? And that's all for the same brand. But if you're going to have multiple business names or companies, right, trying to use the same physical address with the same suite number that's going to create a lot of problems for all of those businesses. So I would absolutely recommend that you would instruct them to change their What is it naming convention or street addressing convention to where they have individual or unique suite numbers per business locate even if it's on the same sweet floor? Right? each business should have its own unique suite number then that should solve any potential issues with you know, invigoration is a great question, though, Greg.

Should You Keep The Same URL Structure For A Client Site That's Already Ranking?

Pumpum said, Should I just keep the same URL structure for my client sites? Since it's already ranking that might change the rankings? Yeah, I don't I mean, I don't recommend changing that. That's a pretty significant change. I mean, I it depends. Yes, if you change the URL structure, sometimes it will cause the it to do some dancing. It depends on what else you're doing to the site, though. Because obviously, if a site needs a structural overhaul for SEO purposes, then I recommend putting up with some short term loss for the longer term gain, which would mean if you're going to restructure a site to silo it correctly, then yes, even if you had ranking pages, a lot of times when you restructure if you significantly changed the structure of a site, you're going to see dancing, but if you're doing it for So, which means if they're currently ranking well, they may see it go through, it's likely that they'll go through a point where they will Their pages won't rank as well. However, you got to think about more on the long term, right? If you can, you will endure some short term pain for long term gain, I would always opt for Yes, that makes sense.

Because a stronger or more I better structured site is going to produce longer term and better results overall, then dealing with just leads now like in other words, just getting results. Now, in time those results could fall because the site's not structured, as well as some of your competitors, if that makes sense. So I, again, it just depends, I can't give you a solid answer on that because I don't know how much over you know, overhauling you need to do for your client site. If, if it's ranking well and if the site is structured decently then you can always do both on silos, right with what I mean by that is you can start to silo the website by building you know, anything new on the site would be improper solid structure, but you leave existing the way that

It is like that's something else that you can do.

Okay. Lori, hey Lori. She says, Hey guys, good to be on summer break and back on Hump Day Hangouts. Lori was one of our longtime MasterMind members who ended up taking a teaching gig I believe, which was a long time dream of hers. And she's back to just come check us out. Hey, glad to have you back. Lori. We definitely miss you in the MasterMind.

Would It Be Helpful To Use A Syndication Network For A ClickFunnels/Non-Wordpress Site?

Mom, it says, Hey, guys, I saw an opportunity here and I'm back for another question. A while ago BB showed me that I could still have a syndication network for a Click Funnels non WordPress site. Is this something I should go out of my way to do considering I don't use WordPress sites much anymore? Yeah, absolutely. I still recommend that guys. Even if you're not syndicating Well, look, even if you're not seeking syndicating content I seen firsthand with my most recent business that I launched, how powerful syndication networks truly are, even if you're not syndicating content. And I talked about this before, but I created a new business and I had branded it and and I all Click Funnels, essentially it's a landing page and the thank you page, right? It's a lead generation style page. So it's just a single page Click Funnels landing page and then there's when somebody ops in it goes to a thank you page. That's it. So it's not a WordPress site. And I had registered it, I've got a brand, an exact match a brand new domain, not an exact match keyword, but an exact match brand domain. And that's the name you know, obviously the name of the business as well. And it's similar that business name is similar to other businesses in the same industry in that there it's it's it's a unique name, but it's there are a lot of other businesses out there with similar names. And so that Click Funnels page was indexed, but it was like on page two and three, it would never and I'm talking like the bottom of page two and most of the time on page three somewhere and then all I did was I had one of my VA is build me a syndication network for that brand. And, and so a lot of the subdomains, obviously on the syndication network properties were named after my brand name and all that kind of stuff and they all linked back to it. I didn't do any content syndication, so Click Funnels page, you can't syndicate from there. Now I do have a blog dot sub domain that is a WordPress site, but I've only syndicated two posts. Now, before any of that was even done knows what I'm saying. The syndication network was linked back to just the Click Funnels page, which was on the root domain. And within three days, I was number one for brand search. So I'm saying before for my brand name search, it was on page two, bottom page two most of the time on page three, just connecting a syndication network to it, having it built, connect and linking back to it and to linking all those properties just exactly the way we teach or the way that you get them if you purchase the done via network. Within three days, it might have been five days. I think I had it delivered on Thursday, and I checked it on Monday and for brand name search. I was number one in Google for that brand name search. Only they knew different was having that syndication network built. So yes, absolutely. You should use it that says

There's really no reason now I think Mohamed, I know you're what you've been working on. So I don't know that you would need to do it. But you could always build a blog sub domain and use that for content marketing to feed the syndication network, even if your syndication network is just linking back to your primary domain or Click Funnels page in this case or non WordPress site. Because you could still use content marketing to your advantage, right? Because Google loves that freshness factor and everything else so why not still use the syndication network, just publish content to it syndicate content to it via another method, which could be a blog, sub domain, it could be even one of the syndication network sites you could use WordPress blogger or Tumblr as a blog to actually feed the network. Right? So just consider that there's there is still benefit guys to syndicating content regularly because you can use it for building backlinks and you know, basically building the theme out the relevancy, all of that okay.

Alright, Greg says four locations in Chicago 60 suites each like to keep them the same brand, but we'll have all unique addresses and phone. Yeah. Okay. Then I would say, Yeah, I imagine that would work. Okay, it looks like we're just about done Anyways, I'm on just about out of time. So any other thing that we need to cover guys are can we wrap it up? I don't think so. Got a couple questions about hopefully live already and just let everyone know tickets will be going on sale as early as next week. So just keep your eyes and ears open. And if you're interested in finding out more you already know you're on board. Once you hear about that, make sure you grab your ticket.

Should You Use A Subdomain Or Use A Regular File Structure For A Large Websites With Thousands Of Location Pages?

Oh, yeah. I've seen Logan posted one more and since we're not at 5pm yet, I'm going to go ahead and answer it. Logan says if we have a large website with thousands of pages and want to add pages for each location, hundreds of locations should we make each location a subdomain? No in that case, Logan Absolutely not. Let me clarify what I said earlier. If you're only doing a handful of sites, you know locations. If you only have a handful of locations or it's going to grow slowly, then I recommend using subdomains. And there's a reason for that because subdomains are treated by Google as standalone web entities, even though they might be part of an overall brand or larger brand. It's a way to protect potential problems, if any one of your locations were to catch a penalty. Now, we don't, fortunately, a knock on wood. I haven't experienced any sort of penalties for years now. And again, knock on wood, you know. So I've never I haven't had had to experience any sort of loss from having inner pages or even losing subdomains for that matter. But I'm always trying to mitigate potential risk, right, trying to prevent catastrophe. And so if you have locations on subdomains, in any one of you do something spammy, or even if you don't do something spammy, but Google determines that it doesn't like one of the locations for some reason fees and penalties or deindex, is it something like that? It's going to only affect that one particular sub domain. It doesn't affect the route. And it doesn't affect what I call the sibling subdomains. Right? But if you, but if you've got dozens or hundreds, like you said of locations, that becomes a management nightmare trying to deal with that many subdomains. So unless you were just doing a subdomain redirect to, you know, standalone entities of some sort, or whatever, then then that that's different. But again, that's a little bit more complicated. And I want to get into if you're, if you've got hundreds, dozens or hundreds of locations, then I would recommend you do that as inner pages of the website of the of the root domain. But just be cautious because remember, if you catch a penalty on an inner page, it's going to affect the root domain and all of the other pages that make sense. So that's why I recommend for people that are working on a smaller scale, working with subdomains because it's safer, you can reduce risk or exposure. I'd like to call it reducing expense pleasure that way. But again, in your case you said subdomain or regular file structure, I would go with the regular file structure.

Okay. Hundreds of locations you would absolutely be a nightmare trying to manage that many subdomains. Right?

I think everybody else bailed. Just Marco and I see Mr. Go. Alright man. Bye, everyone.

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 239

By April

Click on the video above to watch Episode 239 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, welcome everybody to Hump Day Hangouts, the one where you hear the weird sound of Hernan rubbing his hands together.

Hernan: We're live, Adam!

Adam: cómo estás

Hernan: I'm good. Thank you.

Adam: Gotcha. Well, welcome everybody to Episode 239 of Hump Day hangout today is the fifth of June 2019. And we have got some good stuff for you today. But real quick, we're going to run down the line and say hello to everybody. So Chris, how you doing, man?

Chris: Excellent as always, super good to be here.

Adam: It's good. Your audio sound super good today, man. Do you have any mic?

Chris: No, no. Yeah, books. Yeah, sounds good. All right. Or not? How about you? How are you doing?

Hernan: Good, man. I'm just freezing my ass off down here. So I'm drinking tea. You guys are having the nice part this time of the year. But other than that good. Happy to be here. Happy to hang out with you guys a little bit. So good stuff coming up.

Adam: Outstanding! Marco, how about yourself, man?

Marco: What's up? You know, about six weeks ago, I was listening to the temptations. I wish that it would rain. And it hasn't stopped since that day. Red rain. Yeah, I'm gonna stop listening to that spot maybe to stop raining.

Adam: Awesome. Bradley. How are you doing?

Bradley: Good. I'm happy to be here. Excited. I gotta we gotta run it. I gotta be out for like, right at five today, though. My daughter's graduating eighth grade and going into high school next year. And so I want this big, like award ceremony this evening and all that and can't believe she's gonna be fucking High School man.

Hernan: You don't sound super excited.

Bradley: Yeah, she grew up too damn fast. And that means I'm getting old as a problem.

Adam: Yeah, that's crazy. I'm trying to think when we met her. What was that like three or four years ago? or? Yeah, man. That's crazy. Anyways, Long Time Time flies. Alright, well, getting back to the hump day hangouts topic. If you're watching us for the first time. That's awesome. You're in the right place. Thanks for watching. Whether you're watching us live at https://www.semanticmastery.com/hdquestions or if you're checking out the replay on YouTube. This is the place to be you can ask the questions at again https://www.semanticmastery.com/hdquestions. That's where we've got the form the little chat box for all the questions, you can ask your questions ahead of time, you know if you aren't gonna be able to make it live or you just want to make sure it gets answered because it is first come first serve. Beyond that, we get asked a lot you know, where should I start with semantic mastery Well, this is the place to start. You know, we're here every week we're answering questions. We're watching Hernan choke to death on his drink. And but then we tell people after watching that, don't grab the Battle Plan. All right. And that's what you want to grab. You know, if you want to get better repeatable results, go to https://www.battleplan.semanticmastery.com. But if you're past that you're kind of wanting, either you're ready to start or you really want to grow your digital marketing business, then, you know, joining an experienced community with faster access to real-world info and testing with the Semantic Mastery Mastermind is the place for you. And again, you can find out more about that at https://mastermind.semanticmastery.com and for those of you who liked using done for you services and like to speed things up and over to mgyb.co, and I'm almost done, I do want to say that if you can subscribe to our YouTube channel helps us grow helps us get our word out there. And if you come across any videos or clips that you like, please share them. You know, if you find something particularly helpful, there's probably someone you know who might like that as well. And real quick, I wanted to say because Hernan just kind of glossed over this I bet he can actually talk now maybe he's recovered from his drinking. I know. Yeah, kind of. But I think heard on you're going to be doing some live q&a for our mastermind members. Kind of a live thing if you call direct

Hernan: Oh, yeah, I'm gonna be starting. I'm going to be starting I tried to start last week, but it was up kind of a problem because I wasn't in the country. So I was given a traffic workshop. So but these Friday, I'm going to start doing kind of a serious about paid traffic, specifically Facebook ads, and Instagram ads. We're focused on local, we can talk about pretty much anything you guys want to lead gen. In general, you know, CPA e-commerce, what do you guys want, it's going to be exclusive for the mastermind is going to be on the Facebook group. So you need to be part of the Facebook group, if you're in the Mastermind, you haven't been joining or visiting the Facebook group, that's where the magic happens pretty much besides the calls and whatnot, that's where, you know, we get a lot of action happening or whatnot. So head over there, I think I'm gonna be doing it. Let me actually confirm you guys the time. So it's going to be Friday, the seventh and it's going to be at 11 am. Eastern. So it's going to be there, it's got to be live, it's got to be awesome. So you know, it's got a bit I'm going to be testing it out as well to see what kind of response we get. And you know, if you guys agree with that, that could have become a cycle. So just jump in live like, once or twice a month, just answering Facebook stuff. That's part of the commitment that we have with the mastermind people that we want to give them as many tools as possible to grow their business. And Facebook ads is a powerful tool indeed. So

Adam: sounds good. Yeah. And that's on top of all the regular training, everyone gets in the mastermind as well as the community. So if you're interested, head over to https://mastermind.semanticmastery.com and join up before Hernan goes live. So you can attend the

Bradley: speaking of which I've got YouTube ads training that I'm going to be doing over the next several weeks in there. Because I'm doing several YouTube ads campaigns for Semantic Mastery I've just been recording several videos over the last couple days. In fact, we're going to try to grow our YouTube channel subscriber base to above 10,000. So I'm setting up several campaigns using in-stream ads and YouTube for that, and I'm going to be kind of documenting and sharing, you know, the process for that kind of stuff, as well as we're going to start increasing our Hump Day hangout attendance to and I want to use YouTube ads for that, because there's an enormous amount of traffic to be had from YouTube, if you know how to do it, right. And it just takes consistent effort and you know, trial and error to figure out the best recipe so to speak for the ads and the messaging to get that right. And so I'm going to be doing a lot of that I also started another business that I finally revealed to the mastermind last week, I've been teasing it for a month, I'm not going to talk about here, but I'm going to be using YouTube ads a lot for that business as well. And it's just, it's going to be cool, because it's going to be slightly different from just our standard, you know, local lead gen stuff that we've been kind of pushing for the last, you know, six or eight months, because it was you know, there was so much opportunity in that. But, you know, we've kind of done all that. And so now we're going to kind of broaden out a little bit and do some, I think it's really good timing that is Don's gonna be doing some Facebook, and Instagram paid traffic training. And I'm going to be doing some paid traffic training on YouTube ads and how to get traffic that can be applied for you know, affiliate type businesses or local businesses or, you know, just getting like branding and awareness and all that kind of stuff, building up an email list, building your subscribers, lead generation, it's just going to be kind of all-encompassing, so I think it's a really good time to be in the mastermind.

Adam: Awesome. All right. Well, if we don't have anything else, or rather, is there anything else? You guys, are we good to go? To one. All right, we're good to go. Let's hop into it.

Bradley: Alright, let me grab the screen. And we'll get into the questions. Sweet. All right, where are we? Seven days ago. Okay.

How Do You Use The Embeds Service At MGYB?

So it looks like to Tushar is first he says embeds service at MGYB. Why be how do you recommend using this? Is it for tier one links or money sites or the embeds on niche relevant sites? Well, the embed network is for embedding pretty much any sort of iframe. Typically, people think of embed services as being used for just videos. But it can be used for Maps, Google Maps, Google, Google, my business maps, you can, you can actually iframe pretty much almost any website unless it has an iframe breaker. So you can use it for any number of things. We use it specifically for videos GMB or Google My Business map embeds as well as RYS you know, RYS Reloaded methods or tactics session, say. So, if you're not familiar with that, it's really powerful to do with your drive stack stuff, your files and folders and things like that, that you can embed, which is great, because, you know, if you order a drive stack to be built from MGYB and then you can use parts of that as part with the embed service. And the same thing goes with maps and beds or video embed. So it can be used for pretty much any sort of thing and embeds or actually, I don't know how much Marco would want to get into this year. But embeds are like a do follow link even on nofollow sites. So they're very, very powerful. And they work very well. Marco, what do you want to say about?

Marco: That said, it's like getting a link, but it doesn't count against your link profile.

Bradley: Yeah, it's raining again.

Marco: Yeah, it's raining really hard, and the thunder coming through and all kinds of good stuff. You can hear it. But anyway, that's just the way it is. And embeds are really simple. It's a display of your page. on somebody else's, it's a tunnel. And all the credit goes back to the source. And that's just what it is. It's a way to get a link that doesn't get counted as a link. So if it's not counted as a link, it cannot incur a penalty.

Bradley: Yeah, and they're really powerful and the embed networks are primarily web to auto-embed networks that are link building manager has been building for years now. So they are themed networks. In other words, he's been building and seasoning these links, or excuse me, these web 2.0 embed networks for I'd say, at least three years, maybe even four years now. So a lot, I mean, first of all, it's a massive network. And second of all, a lot of these are their aged and themed well, because he's been building and building and building. I mean, he's got hundreds of thousands, if not over a million properties built specifically for this kind of stuff. So again, they are themed, very, a lot of them are aged. So it's it is a very powerful thing. We've seen quite a lot of movement, using the embed service for like GMB map embeds. You know, I don't do a whole whole lot of video SEO stuff, or at least a haven't been recent. But I'm going to be over the next several months because I'm going to be doing a lot of YouTube stuff right now. But I'm doing paid traffic as well. So I'll be testing that some more. I know it works well for videos, but I have been doing a shit ton of map stuff, Google Maps, and GMB stuff. And I've been using that embed service for that as well as like we, we teach in any one of our paid training courses about @ID pages, again, can't go into that here in a free setting. But in our paid courses, we talked about @ID pages. And they're very, very powerful to embed in some of the biggest movements that I've seen, are using just traditional link building like, again, the same service that we have an MGYB and an embedded service or combination of both, where you embed a property and then hit the embedded the properties where it's embedded with additional links. And that tends to really move the needle. And what I like about that service is that it's easy, it's easy for us, right? Because we all we have to do is place an order, you know, and in our link building manager and his team take care of all of that. So it's easy on me, I just have to submit details. And then you know, a few weeks later, I get the report. And I can usually see depending on the obviously level of competition, but you can usually see the results will move the needle just from the link building and the embed services combined. So it's a very powerful service. And it's simple, simple to fulfill.

How To Build Citations For Multiple Cities Website?

Next is he says how to build citations for multiple cities website. Do you offer GMB verification for your local clients? I asked this because I'm not sure if this is risky. And we should limit this to our own properties. Should we do this for a client with a service business that can serve multiple cities? Yeah, you can I mean, that's something I up sold to a lot of my clients was adding additional locations and I'm using air quotes because they didn't a lot of my clients didn't actually go get physical, you know, additional office spaces or, or shops, because most of them are contractors. But we did add additional maps listings for a lot of my clients. However, I don't, you know, I always recommend taking precautions if you're going to do that for businesses like if you're doing it for lead gen stuff, you understand the risks, right? So so that, you know, use them at your own risk. But when you're dealing with a client, you have to be more careful, right, you do not want to do anything that could essentially pass a penalty to their main brand or their main domain, their main location. So whenever I've up sold maps expansion or location expansion to existing clients, then what I would do is either just use subdomains from their root domain for each location or I would avoid using their domains alt altogether and just use GMB assets, which would be the GMB website GMB posts, the map itself, that kind of stuff, and then obviously would be branded still for the main company. And if they would all have their own unique tracking numbers that would go to what I'll forward to the, you know, main phone number for that company. Typically, they would either have an in house receptionist that would answer the phone or I would set up an answering service like like, like I've been doing for my lead gen stuff forever. And so all the locations would go to the same destination phone number, but all of the individual locations would have a unique physical address a unique phone number and a unique web address.

If it was going to be used with their branded domain, we would, we would always use subdomains, not inner pages. So not like location pages, it would always be subdomains. And typically I wouldn't even build websites on them on the subdomains, I would just do a redirect from the subdomain to the GMB website. That makes sense. But in some cases, I recommended not even and it's just again, for those clients that were worried about it, I said, you know, we don't even need to use your domain, we can just use this the GMB website as the main website for each location. The idea is to get the leads to go to the main, you know, the leads back to your client, you're the business, it doesn't necessarily mean as long as you can brand it with the same logo and same like the header image. So the GMB website image, that kind of stuff that you know, the header image on that, all of that, that's all that you really need to brand it. And the rest of it can still be left within just GMB, which is what I recommend. So it really depends on the level of risk that your clients are willing to take, I always recommend trying to reduce or eliminate risk as much as possible. So the only thing that would stay the same would be their name. But we've actually had a discussion recently in the mastermind, I'm not going to get too much into it but adding a pending an additional term to the actual business name to make it more unique. So for example, if you had four locations in one city, you could name it like north, south, east and west. So company name North company name, East company name, South company name West. And that actually helps to add a little bit of diversity to the business name to prevent any potential pigeon issues. But like I said, it's still it would still be I still wouldn't recommend actually connecting any of those assets directly to the primary businesses location or websites because you want to reduce any risk. That makes sense. Okay.

As far as building citations, I don't build citations to GMB assets unless they are real bona fide businesses that I have x or addresses excuse me that I have access to collect mail from and I've talked about that on for many, many months. Now. If you're buying GMB verify, you know, verified GMB locations. That means it's it's a spam address, or it's an address that you do not have access to collect mail from or at. Does that make sense? So the problem with getting building citations is the moment that you start building citations because most citation directories or business directories require a physical street address in order to build the listing. And the moment that you start adding your business or publishing a listing on a business directory with the street address. Okay, you're going to start you're going to get on that that street address is going to be put on a marketing mailing list for physical mail via United States Postal Service. And what happens is that location, that address that you use will start to receive business-related mail that's addressed to the company that you have listed as the GMB. And so if it's going to an actual building that or to somebody's house, God forbid, I recommend that nobody ever uses somebody's house address, unless that's their own house, or they got permission to do it. But if it's going to a building or a house, and somebody starts getting email, or excuse me physical mail, with solicitation offers from marketing companies and Vista print and, you know, list providers like info USA and like all these different I know, because I get a ton of them myself, you start getting all these marketing, e mails, these solicitation mails for offers for the business, then it's likely that somebody's going to report that business is not being actually at that location. So I highly recommend that you don't do that you can get results without citations. If you have a physical address that you can accept mail that then I absolutely recommend using citations because it is still very powerful and effective. But you can still get results without using citations. And if you're using GMBs that are not, you don't have access to the actual physical address, and I recommend that you do not. Okay. Do other things.

What Is The Best Way To Keep Up The Rankings If You Need To Change The Phone Number Of A GMB Listing?

Dustin said Hey guys, I need to change the telephone number on my GMB. What's the best way to keep the GMB rankings only delete the old number and add the new number in my RYS tack or to adding the new number. And keeping also the old number and RYS stack. Um, well. Actually what I would do?

Bradley: Well depends. If because if you're going to change the phone number, if you mean any properties that you have access to edit, I would want to change to add the new phone number in. But think about if you do have citations, we were just talking about those. But if you do have citations out there, that's a real pain in the ass to go change the phone number. In fact, I wouldn't recommend doing that yourself at all, I would hire service for that there's a great service for that. But from Loganix, if you go to https://www.semanticmastery.com/loganix, then that's the best service. I know for citation cleanup work. It's more expensive than some of the other services but they're really really, really thorough, I've had really good results with them. So if you have to do if you have citations, it's a real bitch because you're going to want to update the phone number on those. However, if you're not going to lose the old number entirely right, then you can keep that phone number in the GMB as a secondary phone number.

So what you can do is actually go in and add or essentially click to add another phone number into the GMB dashboard. And then cut and paste the existing phone number into the second position and put the new phone number in the first position and then click Save. That way Google understands that that old phone number is still associated with that profile. However, if that old phone number is not going to receive calls any more than it being listed on a bunch of other business directories, in the event that people do try to contact the business on this business from this business directory listings, it's going to be an invalid number. For the SEO purposes, it would still be okay because you left the old number in the GMB dashboard is a secondary number. It won't be published. But Google will recognize that it's associated with that business. But like I said, if you have existing NAP or citations published on the web, then I would recommend that you try to update those as possible. And again, if it's something you have access to like drive stacks, yeah, absolutely update the number. But when it comes to citations and things like that, it's a real bitch. It takes time and consistent effort. And so I recommend you hire a service for that. So but I want to comment on that.

Adam: No.

Bradley: okay.

Does The Semantic Mastery Battle Plan Help In Setting Up A Local Lead Gen Business?

Now, Rob says, I just recently purchased a franchise product that provides SEO Services. It's not from you guys. Well, then we're skipping this question. Now. I'm kidding. He says in that from you guys, the company gave some exhausted training on how to sell the services but seems like everything was leaning towards cold calling and door knocking in order to get clients somehow came across you guys on the internet purchased the Battle Plan. I have a website that franchise gave two for lead gen gave to me for lead gen but was not familiar with how to set it up for lead gen does the Battle Plan product up with that. And if there's something else I could use with your product to get the ball rolling a little faster, sorry, for the long text. Okay, um, well, as far as lead gen using for lead gen for like getting clients really all you need is a, you know, a landing page that you know, describes your services and has a real big strong call to action to contact you. Right? Typically, it's going to be you know, your phone number real big, perhaps your email address, if you want to publish that, I don't like to do that or contact form. Right? You know, once, once more information, contact us, or contact me, depending on how your branding your business, contact me here and you know, have a little contact form. But so that's just standard, right? That's just a standard lead gen type web page. So you can set your own. Like, for example, my own agency website is just a one-page site. That's all it is. It just says what I do. And there's you know, a contact form at the bottom. So if there are contact buttons, you know, in several locations, if they click it, it just scrolls down to the bottom right where the form is. That's it. That's all I do.

Because it that's for inbound marketing, right. So typically, you're going to be driving people to a landing page, if you're doing if you're if you know if you've got inbound marketing setup. So that's like settings, running ads to drive traffic to your landing page. Or it could be organic stuff. But what I found is as-as a marketing consultant myself, right, running my own agency, I found that most of the time that I've been able to secure clients is when I'm going out and doing outbound marketing, where I'm, I'm contacting them, right, I know, you can get inbound leads, but personally, for my own business, I don't get a lot of inbound leads, most of the inbound leads, I do get offers from referrals from existing clients. But you know, I don't get a whole lot of cold leads coming from Google, or you know, I don't do a lot of pay per click marketing to get clients, but from just straight SEO, you know, I rank well for SEO, Virginia and things like that. But I don't typically get a lot of leads from that. What I've gotten most of my leads from was me doing the outreach. And you're right, I hate cold calling, I hate door knocking I hate it, I absolutely despise it. So we developed a product called video lead gen system, which I've been using since 2012, to build my own agency. And I recently streamlined it because we built a whole bunch of lead gen assets, I needed to find a way to get service providers to monetize our lead gen assets. And so I needed a way to streamline the video lead gen, or video email prospecting method that I had always been using because it was time-consuming, very effective, but time-consuming. So we created lead gen video lead gen system and an updated it recently, and just relaunched it. So if you're interested in that, I'm sure Adam, you probably already dropped the link to it. But I would recommend that you try that for him because that's a great way to get people to get noticed or to get a conversation or a dialogue started with potential prospects. Because you got to think about this, if you just recently are starting to try to build your own agency, I'm going to tell you now that it is a saturated market out there when dealing with local businesses or business owners period, it doesn't have to be local businesses. But business owners get hammered relentlessly by marketing and advertising companies all the time, they're getting solicitations via cold emails via cold calls, you know, by people knocking on their door seriously, like walking in and pitching them just like what your franchise company is telling you to do. That's like the norm now. And so you really need to differentiate yourself, you need to be able to make yourself stand above the competitors or get noticed, through all that noise. And so that's why I said the video lead gen system is a great way to separate yourself from the rest of the pack and just becoming another solicitor. Right. And so again, guys, I'm not discouraging anybody from getting into, you know, providing Client Services or becoming an agency and all that. But I will tell you that it's a lot harder now than it was five years ago, to get clients attention or prospects attention. And that's because of you know, it's just an absolute feeding frenzy out there people the businesses get hammered nonstop with solicitation calls, emails and offers all the time. And so you have to really be able to stand up, stand out from that crowd. So the video lead gen system is a great way to do that it does require some work, it's not a magic bullet. And it requires consistent follow up but we talked about all of that in the training and if you implement that, you'll see that you will start to get much much higher response rates than you would from typical cold calls or not, you know walking in the door and calling on think about this guy's and I've done door to door sales in the past, think about you know, as a business owner it like I work from home, and I can't stand it when somebody knocks on my door like to try to, you know, whether it's a Jehovah's Witness or some a census purse, somebody wanting to ask questions for the Census Bureau or anything like that somebody comes in beats on my door, and I'm in the middle of working or recording a video or something like that. It it's an interruption it pisses me off, I also don't answer the phone unless I know who the phone calls from. And I'm really if I'm only if I'm expecting the call, as a business owner, myself, I don't want to be interrupted. So think about when you cold call somebody or you go walk in their door, and you know, knock on their door to say that you try to sell them something, what you're doing is interrupting them. And that pisses a lot of people off. So I don't recommend that at all. I recommend you get more creative on your pitch and your approach and make it easy for them and convenient for them to hear your message. And that's part of the reason why the video lead gen system works so well. Because you can send them a personalized video that explains why you reached out to them, and they can watch it when it's convenient for them. And when you set up notifications properly, you'll know exactly when they're watching your video, so you can follow up with them immediately. Right. So that was a really good question. But like I said, when it comes down to the Battle Plan, no Battle Plan is going to tell you how to get results from like, get your getting your websites seen and get traffic to them and get better results for them for SEO and all that kind of stuff. But lead gen, standard lead gen templates, very simple, you can just look at like go to Google and look up lead gen. You know landing page templates and things like that and get an idea of what your basic elements are that you should have. And then the rest of it is really about honing your message right crafting your message and finding an approach that's going to get people's attention and get them to want to follow back up with you. Okay, turn a cold lead into a warm lead. And that's what the video lead gen system is all about.

Marco: In our free Facebook group, Adam did a post on the 31st. of May. And he talked to us about this, how he uses the video, little video lead gen system with Loom to follow up. So he says it makes it more personal, right? They're used to video so he sends them a video. And it says his conversions are way higher. Why don't you talk about that, Adam?

Adam: Yeah, definitely. It's such an easy system to use. And it's funny because videos used to be tough to do. And I remember I copied Bradley's method from the first version of lead gen system and using images and this that the other thing but now these tools like loom have made this so much easier, where I can put the video it plays natively in Gmail. And even if it didn't, if it looks like an image is there, and then not only that because I went ahead, that's just the free version, the paid I went ahead and paid for it when you know, brought out their pro version or whatever. And I can put an overlay link that goes anywhere I want on there, which is awesome. So the conversions on this stuff are super high. Like Bradley says, and anyone who's gone through the course and put it to us knows how well this works. I mean, it's crazy getting 3040 plus percent conversion rates and, and the method that most people get 1% or less. And then the follow up is super important. at poker we live in 2018 and DC, did a little exercise. I had people stand up. And they said, you know, assuming everybody here is involved in some sort of business where they talk with customers. I said, you guys all in this room, everybody does some sort of follow up, right? You know, everybody nodded their heads. Yep. Okay, so I said, Everybody, stand up. And I'm going to talk I'm going to say a number starting with one and working my way up and say how many, you know, automated follow up either calls or emails do you have in your business right now. So started at one. And you know, everybody was pretty much still standing up said too few people said they only got two, three more people sitting down by four, there are very few people standing and I may have this wrong, but I think by the time I got to six, there was one person in the entire room standing up, I didn't even have six, which I'm since fixed. But your rate of response from people goes up hugely as you keep going and we all know this, you know the over supposed to maintain this contact and we're supposed to follow up with people. But if you don't have this process or this method to do it, you know, you get busy, you got other things you want to do, it's not fun, but this is what gets results. So you know, highly encourage anyone who doesn't have a great method for doing this that isn't already giving you fantastic results to just go grab video lead gen system put it to work. And this is one of the fastest courses to return your money and then probably 10 or 100 fold over time.

Bradley: Yeah. And last thing I want to say about that is also if you're going to be pitching or prospecting for your new business, I recommend that you really do niche down to a particular industry, because you'll get really, really good being able to talk speak directly to that that type of business owner as opposed to being all over the place where if you're going to be marketing to pretty much just to businesses in general, you have to really understand what's important to every business industry and and and speak to those owners with their VA with their own vocabulary. It's very difficult and it takes a lot of time and a lot of experience to get good at being a general marketer. It's much easier and much more scalable to become you know, a specialist or like a boutique marketing professional in other words, where you really niche down and become an industry-specific professional. Because then you can you really only need to come up with like learn to function Have you, Larry, the pain points, the hot buttons, know what the customers for that particular business are looking for what their needs are all of that it makes it so much easier to scale. And then you can just expand your business by targeting more locations, right? expand your service area, essentially. But you're still targeting the same business owner, same business type, I would recommend that highly. Alright, so

Does Google Favor An Authority Site With Specific Niche And Location Over A Lead Gen Site With Powerful Backlinks In It?

next Gordon's up he says, Hey, guys, as usual, your Hump Day hang Hump Day help is greatly appreciate it. You're welcome, Gordon. He says, I'm not sure how Google search algorithm works in one particular instance, when it comes to local search, be taking a standard lead gen site that is branded with specific business NAP actual or made up as well as having links to citations in the major directories and a GMB listing and compare it to an authority site that is targeted to a specific business niche in location. But without any of the items just mentioned, for the lead gen site. They're both equally easy to rank or would Google's search algorithm favor one type of site over the other? And if so, in what way? Um, I'm not sure what you're talking about, unless you mean like, a local lead gen site versus like, a Yelp page or something, if that's what you mean, or a big authority type site like Well, I mean, Yelp would be one of those. But like home advisor would be another one or Angie's List or, and I'm talking contractor type stuff, but like in the real estate market, it would be like, you know, long and foster century 21 or, you know, REMAX and things like that versus a local lead gen site. Right. So my point is, it really depends when it comes to maps listings maps rankings, I found that a local lead gen site, you can typically rank, you know, better than those type of sites, because a lot of those sites won't have a maps listing like a physical location in their particular area. But when it comes to organic rankings, yeah, it's tough. If it's a search with local intent, especially if there are directories. You know, if you go to a search in Google right now, guys, you'll see that the I think Google's broken again, and I've talked about this in recent Hump Day Hangout, because there are, you know, Google is nothing but an index of links, right, Google doesn't search results are indexed results, the search engine results pages of the SERPs is nothing but an A list of indexed results, right. So page one is the top 10 results as indexed by Google, according to Google's algorithm. But if you take a search to do something like plumber, Fairfax, VA for Virginia, right, so plumber, Fairfax, VA, you do that search, and you'll see that there are the maps listings, which is great. And you might see a couple of local business, local businesses ranking organic listings, but you're primarily going to see business directories, that are indexed in the organic section that when clicked upon, go to another index page. We talked about this recently. Right. And it's very difficult to compete with that kind of stuff. So let's just take a look real quick. If I say, plumber, Fairfax VA.

Alright, we're going to scroll down. Let me zoom in a little bit. Okay. And you can see there blue because it's still cooking from the last time I was I was here, but you're going to see ads. All right, let's make sure that we're spelled right. Okay, so we're going to see ads, and then we're going to see the maps rankings, which I find are easier to do when competing in this type of space, right? Because take a look that, you know, the top three, there's one actual company website, right? That out of the top three, so number one, and number three, our index pages have on other So essentially, when click, when you click through to this guy's all it does is take you to another damn index, which is what Google's pages, right, it's an index. And then you take a look at this. And if you click through, and it's nothing but another index of plumbers on Yelp, and that is in Fairfax. And the same thing goes for Angie's List, right? Then you'll see Michael and sons, Okay, number four, so that's another company. But then home advisor, that's another index page. So out of the top five, three out of the top five, are actually index pages. And so again, even though they don't have a physical location there, which is why they're not in maps, you can see that those are authoritative sites. And they are their authority is why they rank so well, organically, even if they're not super optimized, right, specifically like data. If you take a look at the Yellow Page, it doesn't have a ton of content here about plumbing and the plumbing services, or the services that plumbers offer and all that kind of stuff. All it is is a freakin index page. Right? That's all it is. And so it's not content rich at all. Yet, it's ranking very, very well. Number one, in fact, that makes sense. So when it comes to actual, you know, which one is easier and which one's harder, that's why I've always recommended for local lead gen focus on maps. Because it's gotten over the years, it's gotten harder and harder to rank in organics, the organic section, excuse me, because of the business directories. And Google is gone through phases where sometimes it will this index page again, I I think it's stupid, think about that. You go from one index to another index. That's dumb. I don't think that's useful to anybody. Right? I mean, that's just my opinion. But I really don't think that's useful to anybody. Why would you want to go from one index to another index, when you click through now you're, you're just you've added an additional step to find your solution. Right. So again, I think that's done. But over the years, we've seen that happen with Google where they get rid of the index, the directory listings, the indexed directory listings, it's okay to have a Yelp page for a specific company ranked in the top 10. You know, that's fine, because that means that company had probably proof done really well at filling out their profile optimizing it, well, they probably got a lot of engagement, that kind of stuff, that would be fine. But to go to another index page, unfortunately, that's kind of where we're back to now. And I don't know that it's going to change or when it will change, it may, like I said, it's gone in cycles over the years. So when it comes to what I think is easier to do, I think you're much better off focusing on maps, for local lead gen stuff, then trying to do though, you know, trying to fight or compete with the authority sites in the organic rankings. And I know, some people might have differing opinions. But you know, fighting with Yelp and their authority, excuse me over here, it's very, very difficult. The same thing with Angie's List, home advisor, you know, it's very, very difficult. Does anybody want to comment on that?

Marco: Not I'm going to agree with that. But I would also say that in SERPs now, what really matters is the entity and how well you are how much you've taken care of the entity, how much power you're pushing to the entity, so that so that you're presented to Google, as trusted and authoritative also, in a niche. If you don't do that correctly, then you have no hope of trying to rank in the, in the SERPs, right? Especially, again, against these are powerhouses. But you can as he, as you've shown that there is one, there is a company that's right in there. And the way that you do that is power, you should first of all, we went through the entity webinar, right, we did that in Syndication Academy, where we showed the steps that you need to take that to solidify the entity or what I call the end game. So that when you push power into the entity, Google is going to take all of that power, as trust and authority for your entity so that you can go against these, these powerhouses and get in there. But it does take a lot of power. It does take a lot of creativity and you know, your schema has to be right. There are many things that come into play when you're trying to do this. And as you said, it's easier to go after the maps.

Bradley: Yeah, I totally agree with what you're saying, though. I mean, my point is to get results and get, you know, I start with maps, there's no question. But always definitely you want to evaluate solidify that entity, you want to try to build brand authority for that particular entity. Because it's not that you can't rank in the organic section, it's just going to take you longer and more effort. And so my point is start with maps. Once you start getting, you know, leads coming in for your lead gen business or for your client, then you can focus on all the other stuff that you're going to need to do to get ranked. And you're going to try to attempt to rank in the organic section as well, which all the stuff that Marco just mentioned is absolutely correct. So do both, but start in my opinion with the map stuff. And that's what you know, that's why I've run my business for years.

Okay, so next one, he says is would it make a positive difference if you listed one or two random local business and a piece from that niche on the authority site to give Google a local business name, address, and phone number? Thanks again? Would it make a positive difference if you listed one or two random local business and a piece from that niche on the authority site? I'm not sure I understand that one. If you're trying to rank order, actually what it makes? Maybe the way I'm interpreting this, as you're saying, if you're trying to rank organically by including any piece from other businesses, perhaps it would make it more like an authority site. I wouldn't recommend that. I mean, it depends what depends on what you're doing. But it unless you're building a directory site, I wouldn't do that. Right. I mean, I wouldn't want to push authority over to anybody else's site, especially competitors. So I'm not sure I understand that part of the question. I'm going to move on.

How Do You Pick What Links To Use When You're Adding The Service Post Links On The City Page For The Second County?

Don says thanks for Hump Day Hangouts. Two questions for Bradley and your complex silo YouTube video, use the following structure. Okay, when adding the second County, it seems that the post name should be slightly different. Yes, it should be. Those videos were recorded many years ago. So I'd have to I don't even really remember what I said in those videos. But yes, the post name should be unique, forever, all the way down to that level. However, let me just clarify something right now. There's no need to use the physical silo structure anymore, which is what you're looking at. And that URL structure there, which is where you know, the category slash post name permalink structure in WordPress, you don't need to do that anymore. You didn't need to do it back then. But I preferred it back then because I liked seeing the hierarchy of the silo structure within the URL. But we've tested over and over again, and you know, I haven't done any hard tests in the last few years. But it's not necessary to have that as a physical silo, you can do what's called a virtual silo, which is just using the post name permalink structure. So it makes your URLs much cleaner, much shorter. Right, it's, it's still, you still want to build your categories correctly. And you know, your sub your subcategories. If you're doing a complex solid structure, you're going to have categories and subcategories, right? And pages and child pages, and then post right, which is your third level deep. But yes, when it comes to the permalink, or the slug, for the post you want to have that is unique for each post, you can't duplicate Leak Repair, for example, as a post slug on two different posts, because it will, but WordPress, by default will put a dash two for the second one, right.

And so on the post level, I've always recommended that you would on the post level or even on a subcategory level. But my point is, you're going to need to have unique slugs, right. And so that's why it's not necessary to have the physical silo. Because let's say that let's say if you were going to have Fairfax County and Prince William County, and then you were going to go directly to like, I don't know, plumbing, let's say, let's just say you're going to try to use plumbing as a subcategory for both. They're two different parent categories, then you're going to have plumbing and plumbing dash two, right, because the second time you try to create that subcategory, it's going to have the same slug, it's not going to work. So my point is, you know, I stopped using the physical silo structure, which is where you see everything in the link. And it started using virtual solid because I don't care if there's a plumbing dash to as a subcategory. As long as it stacked within the higher the way that you build it out in the silo structure. The bots will crawl it correctly to where it won't bleed over from one plumber like plumbing dash to to plumbing, you know, the regular plumbing if that makes sense. They will all be separate containers basically. But you don't have to look at that ugly URL was my point. So it makes sense. So I've switched to just doing virtual silo structure, which again, is just using the post name permalink because that way you can hide all of that stuff that's hard or impossible to reconcile within WordPress. However, that said, there is another way to silo and I can't obviously I'm not going to get into that here because it would take the rest of the time, I'd have to get out my snag and start drawing side siloed diagrams and all that. And anybody that's been in the mastermind knows what an abomination that is. But you can silo also using categories and tags, guys, you can use tags as a way to add for especially for complex silos where you've got perhaps multiple locations, but you've got the same service that's going to be provided in each location. Right? So instead of having location silos, via categories, and in-service silos via categories, which is difficult to do, you can, you can actually use tags to create silos too, right? So you can have like location silos or service or product or service categories, and then use tags as a way to create location silos. And there's, there's a way to do all of that, which is a little bit cleaner. It still takes some planning out guys, a complex silo structure is just what the name says it is. It's complex. And so I always recommend if you're going to do that, that you map it out first because it will take some thought to be able to do it correctly.
Marco, were you gonna say something or somebody? Not? Good. Already popping might pop.

Okay, so But yeah, as far as when it goes down to the post level, yeah, make always recommended that the posts be more like conversational type titles, and the person the link structure can reflect the more like what the title of the post is, right? But if you're just using the permalink, the post name permalink, which is just a simple, excuse me a virtual silo, then it's not going to matter. Because your URLs are going to be rude calm, you know, root domain, com slash posting, even all the way down to the post level, which is deep into the siloed. Right? That it's just going to be posting and at your, at your earlier pages higher up in the silo at subcategory level, it'll be, you know, root domain.com, slash subcategory, or at the category level root domain, com slash category. Right. So it's always just going to be whatever that page that you're landing on is going to be as bright past the first, you know, the first level past the domain itself. And so that's a much cleaner way to build a silo In my opinion, because then you know, it doesn't matter. Because even if you're permalinks, or have the dash twos and things like that, which are ugly, and I always had a hard time reconciling that with the physical silo structure was very difficult. But over the years, I learned that it's absolutely not necessary, you can do it with a virtual silo. So you can hide all that ugly URL shit that happens when trying to do that with a complex silo, it doesn't matter the but still crawls it the way that you build it. Right? So regardless of how ugly the URL is, if you're hiding all that shit, it won't matter. That makes sense.

Where Do You Typically Include The Links To The County Silo Index Pages?

Okay, question two do you typically include the links to the county silo index pages in the site-wide header, navigation footer nav link on the homepage content. Other know, and we talked about this in mastermind, I can't get into this very deep here either, because once again, it's we don't have the time number one. Number two, this is something that we this is kind of stuff we cover in the mastermind. But no, essentially, with a silo structure you want from the navigation, you want to be able to link to your top-level category, pages, right, which are pages, also categories. And then on the category, the top level silo pages, you can link to subcategories. If you have them, then your subcategory pages, you don't want to really link to anything from there, except for perhaps back up to the root domain, like the homepage, and then all of your supporting articles will be stacked or placed underneath each subcategory. And you'd want to daisy chain those together, or link from the subcategory back up to the homepage or to the top level category but not the subcategory. You don't want to create what Marco calls a reciprocal link even on the same domain. And that's about as far as I can get into that right here. Okay. That's changed recently, too, by the way. So again, those are old, old videos, that the principles are still remain valid. But I have absolutely changed my strategy slightly on how I build those type of solid structures out now. And maybe it's time for an update on that.

Should You Create Two Different GMB Assets For Two-Related Keywords Or Separate Them?

Gabriel's up he says, Hey, guys, thanks again, for all the great content plus one here. Missing g plus, yeah, I'm currently working on building a GMB asset for solar panel installation services and solar panel installation course. Should I create two different GMB assets? Or should I use one big asset to rank for both keywords best solar panel installation? A solar panel? Oh, I see what you're saying. So one, is it services? And one is, of course, that's a good question. I mean, if it's a local course, where only people that aren't you're going to be marketing the course to local people then like like, you know, for people to come to a school or a location to learn how to install solar panels, then yeah, I guess you could use it, I would recommend doing it for both. But if you're going to if the course is if you're trying to market that, well, you can always still have a GMB. But yeah, I would probably come if it's for the same company and everything that I don't, I would just keep it all under one entity, one asset. That's my thoughts. But that's just because you can actually accrue more authority that way, then try a separate them. Marco, what do you say?

Yeah, I wouldn't separate them either going to have them on the same website. I don't see why you would need two different GMB. They're totally relevant. So there's relevance there. That's everything that you need. And then pushing those two. I mean, in the course, and I don't want to get into it too much. We show that we show a way where you can do both just through posts. Right. And it's still in in the same GMB. But you know, you post about the course and you post about the service. And you can keep them separate. Yeah.

Yeah, I agree. And again, I would I, you know, I try to reduce assets, if possible, when it comes to stuff like that, try to keep them all housed on one entity, essentially one web entity, right, which would be, you know, a website that you could add, like, we were just talking about silos, for example, right, instead of having two separate assets, it's more work to maintain two separate assets, and you're actually, it's going to take longer to build the authority to each individual asset than it would be to have the cumulative effect of having both of them under one asset.

And if he's using the GMB auto poster or the briefcase, then he can get the RSS feed out and actually going to his T one and use both post right both types of posts, and power up his tier one that way, and create the relevance for both throughout his tier one assets. And, of course, you have to do our way as reloaded, you have to do the drive stack. And you can also stack it in there right to stack targeting each of the what would be top level categories.

How To Keep The Domain Authority (DA) Of Previous Citations Without Confusing Google With Different NAP Data Of A New Citation?

Yeah, um, so the next question was from Steve, he says, Hey, guys, thanks for your time. If I register a domain, and when I go to do the citation, see that it already has citations from the previous owner? What is the quickest way to keep the domain authority and build new citations without confusing you? Okay, so when you say citations, that leads me to believe that you bought a domain that was being used for a local business, right? Because local businesses are the ones that typically get citations being published in business directories, right. So name, address, phone number plus website URL. And so as far as keeping domain authority, I don't care about domain authority. So I'm not, you know, honestly, I'm not going to recommend how to keep the domain authority because I just don't care about that metric. I stopped caring about that metric years ago, it doesn't make any fucking difference. I swear to you if you know how to build relevancy, domain authority doesn't mean shit, right? Unless you have incredibly high domain authority numbers, in which case, then it does have an effect. But for anything below 80, you're not it's not going to make a difference whether you have domain authority or not if you know how to build relevancy. So that's irrelevant, right. But as far as you talking about citations, if you mean, if you just mean links, there's not much you can do. But if you're talking about site, because they're, they're already built to the site, you could disavow them. I know, there's going to be conflicting opinions on that. But, you know, I would also check to see if they're toxic or spammy links, that kind of stuff. But if you're talking about citations, where that domain was being used by different business, and just published citations on the web name, address, phone number, and web and web address, that are linking to that, and now you're going to use it for a new business with a new name, new address, new phone number, new brand, then I would recommend that you would hire a citation cleanup service. Again, I talked about that earlier, like Loganix, or Loganix. I don't know whether I'm saying it right or not. But uh, semanticmastery.com/loganix, that will get you to it's, like I said, it's a bit expensive, but it's hands down the best service I've used for, for cleaning up inconsistent NAP issues, right. So they'll go out and contact all the directories where they find that now incorrect. citation and name, address and phone number. And the requests that be updated, they'll submit the new details. And they'll do that for I think, a total of four rounds. So they'll do it like every two weeks for a total of eight weeks, or something like that, to were like, because sometimes you have to contact those directories multiple times to get them to actually do it. So that's what they do. It's expensive, but it works. And it works, you know, about 70% of the citations that are found that to be incorrect, will be updated. And that's that, I found that to be really, really high compared to a lot of the other services out there that say they can do it that get are pretty much lackluster results. So again, if you're talking about that, when you're saying citations, if you're using that term correctly, and it's listed that web, that domain is listed with another name, address and phone number from another business, and now you're going to use it for a new business with a new brand new name, new phone number, new address, all of that, then you are going to need really clean that up out there. Because otherwise, you're going to create ambiguity. And it's going to dilute your efforts and build new citations is going to make it hard to get results. It's always more important to clean up bad data than it is to build new data, which just dilutes bad data. Does that make sense? Start with that start with the cleanup.

Would You Recommend That The Inner City Pages Have The Same Style As The Homepage?

JOHN says one cousin is a good idea to make the other pages on the site the same style is the homepage. I'm trying to rank the homepage city page for a city but I'm also trying to rank other pages for other cities. Now, do you think it's a good idea to just copy my site tone page style? Not the content, just the style? And if I copy the content, just rewrite? Or is that a good idea? Yeah, I mean, that's fine. As far as like the layout of the page, I don't think that makes much of a difference. I could be wrong. But in my opinion, it's more about having the content unique and optimized for the specific cities that you're trying to rank rewrites are fine. I've done that a lot, especially for lead gen stuff where I'll go out and like by an article, or by five articles, and I'll have each article rewritten three times. Right. So now I've got 15 articles. And it's a lot to have an article rewritten and have a new article written. Right. So that's what I would do is go buy authority content, pay a lot of money for an 800 or 1000 word article. And then I would send that to an article rewriting service and have them rewrite it, you know, three, four or five times. And now I've got multiple versions of that one article. By the way, I always would put in tokens into the article, like for the location name, just put it in brackets put in, you know, in brackets, location, or city or something like that, as opposed to actually putting a city name in there. And that makes it easy to just use, Find and Replace, to be able to swap out location names. Once you know when you have it all rewritten with those tokens as opposed to city names. And then you have multiple versions of the article, each version, you can use the Find and Replace function to replace with a new city name. So it makes sense. It's much easier to do that. So yeah, as far as the layout, that shouldn't make any difference. It's more about the content and what it's optimized for. Okay, and why the web is coming up? Yep. Monday, June 10. 3pm.

Can You Embed A GMB Post?

Can you embed a GMB post Marco says you can. I haven't tried it but Marco says you can.

Marco: I have and still can. Okay, cool.

Bradley: Got a shirt today. Look at that. That's cool. We got to wrap it up in about three minutes. Looks like we're about done anyway.

How Do You Recover A 3-Pack Rankings?

So last question, says a real business with a physical location GMB was ranked in three pack for multiple keywords but is now outside of top 10 only changes where we started GMB post press advantage prs and sent money robot links to and embed to add ID page and G site but never directly to the money site. It may be in Google dance. So we have stopped money robot links in embeds. We will continue to make GMB posts and press releases would appreciate your input and suggestions to try and recover three pack rankings. Um, yeah, that I don't I mean, I don't know without having more detail on it. It could just be a dance, but I doubt it that typically doesn't happen for what you're talking about. Like it was in the top three, and now it's outside of the top 10. Got it something had to have been triggered. See, embed to add ID page and G site but never directly to money site. Yeah, I don't. And also depends on how you set up we had a long discussion going on in the mastermind just recently about how the ad ID page is connected to a money site if you're using a self hosted website for the money site, as opposed to just GMB assets. Guys, remember, if you're just using GMB assets, you can get away with absolute murder. Right? If you're using a self hosted website is the primary website though you have to be more careful because you can't just spam the shit out of your, your your assets that are going to be all linked and pointed back to a self hosted website. Right? Because the rules are different. So it depends on how you have your ad ID page setup is the canonical setup to your homepage. If so, and you're spamming that, which is what money robot is, then you're essentially passing spam back to your money site. Right? So there's other ways to do that break that chain to where it's not spam isn't being pointed directly to your money site, run it through a Google Site instead. Right? So you can canonical lies your ad ID page to your G site that's part of your drive stack, and you're in your money site be linked from within your dive stack, right, so that all your spam links to your ad ID page and your embeds and all that other stuff that you're using total spam for, which is fine if you've got the structure if you got it set up correctly. But if you got it canonicalization to your homepage, where do you think that all that credit is being that credit from the spam is being passed to? Right? So you think about that. So you got it, you really got to know how what you're doing when you're going to use Spam. Spam is perfectly effective. But you got to know how and when to use it properly. Right. So again, I can't without knowing more specifics of your project. I don't know how you've got all your this chain set up. But my guess is you probably have somewhere your spam links are actually being passed directly to your money site somehow some way, which could be through a canonical from the ad ID page. Could be that simple. But it could be more than that to are you embedding your money site into your ad ID page and in spamming the shit out of it. Don't do that. Right. Use your Google properties, which is what we teach. So again, there's without more detail on this specifically, which by the way, if you are in the mastermind, we can take a look at it and analyze it and help you figure out the problem and fix it. Right That's what we do. But can't do that here on Hump Day. Hang out. Anyways, looks like we're done. That was perfect timing. Everybody. Thank you for being here. No mastermind webinar this week, but we will see you guys next week.

Thanks, guys.

Alright man. Bye, everybody. Later