Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 260

By April

Click on the video above to watch Episode 260 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Adam: Alright, we are live happy day. You know, I was gonna get all smart and be like, what episode is it? But I'm not. It's freaking Episode 260 that is five years of Hump Day Hangout. So I mean, I'm pumped, I put cake on the paged. I mean, it doesn't get much better than this. But I'm going to go around and say hi to everybody and see what they got to say first. So, on my screen over here is Bradley. So what's up, man? How you doing?

Bradley: I'm good, man. Happy to be here, Episode 260. That's quite a feat. I think we've had as far as I know, we've only had one scheduled Hump Day Hangout off in five years and it was scheduled to be off

Adam: so we've been traveling with like, I need Christmas off and yeah, right like fine, whatever.

Bradley: So we've had 260 consecutive weeks except for one scheduled week off I think that's pretty damn consistent. You know, not to toot our own horns, but I'm pretty proud of that. So and again, I've said, I said this in the Facebook group, but I, you know, I come, I've really come to look forward to these. It's a lot of fun. And so you know, this, this business has been good to us. And it's our, our way to give back. And just to kind of chat with our audience on a weekly basis. So once again, we appreciate you all being here. And those of you that are regulars that come some of you don't even comment or ask questions, you just come and watch. And that's perfectly cool. We're cool with that. Occasionally, somebody will pipe in and say, I've been following you guys for three years. And this is my first question. And I think that's kind of cool, too. But those of you that participate regularly, we appreciate you also.

Adam: Yeah, and I will say real quick today, you should definitely ask a question because maybe the good best questions are going to get some sort of a prize. I don't know. That's the rumor. So quite a bit and or comments. There we go. So yeah, we'll accept gifts as well. So best thing on the paged, keep it less than x rated. We'll be doing some good giveaway. So but anyway, back to the guys. Marco, how you doing, man? Are you pumped for Episode 260?

Marco: Man, I'm good. Yeah, I'm happy. I'm psyched. Like I can't believe that we actually put together five years worth of this that just answering people's questions, right? We decided we're going to give back we wanted to see how we could give back. And this was the way that we found to give back. And here we are, and it's become a kind of like an also a bully pulpit, right? Where people can come they can come and find the truth. Because we're never going to hide the truth. Now, we may not be able to go as deep as we want with you because there are people who pay us for the truth, right? But we will go as deep as we can without infringing on people who pay us but that's just the way that I've seen so much shit right now. So much crap, expert feeding you are loaded shit. And it's just funny. Just come here and ask and I'll be more than happy to let you know what's going on.

Adam: I got nothing to add to that. That's awesome. Yeah, just at a loss for words I quit. I'm not gonna go after Marco. So, Chris, I'll put you on the spot man. What do you get to say about Episode 260?

Chris: Oh man it's I still can't believe that running the show for that long over time. But yeah, like it's super exciting so good. One of my favorite shows all over the internet so happy to be here.

Adam: Outstanding! agreed and last but certainly not least, Hernan. How about you man?

Hernan: Hey, guys, Can you see me? Oh, look at that. Got to suit it up. All right, yeah, man, this is serious business to 260 this is serious business. What's up, everybody? Hey, super happy to be here in sunny Florida, as you can see, and I'm just really fun. I'm really grateful to be part of this community. really grateful to be part of this amazing team of people. And really grateful for having met some of you guys on POFU Live 2019 2018 that really, really, you know, signal that we're on the right path right here. So thank you guys for the support thank you guys for being you know the amazing community that you guys are used to, you know another to 60 episodes.

Bradley: Hey, why are you gonna go stand in front of your Lambo now?

Hernan: Oh no no no yeah well that's not me but that's a pretty badass car you could have lied and said it was because that's what this is started totally me to my garage.

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Chris: Yeah, you know getting my garage that's where the books, right?

Adam: Is that Tai Lopez Who is that? No, that's not that's right. There we go. Just kidding man. Hey guys, you know Hernan mentioned POFU Live I wanted to say real quick if you haven't heard about it yet then you've either been under a rock or you've been staying away from emails and Facebook but we've got POFU Live 2019 the recordings are ready, got inside access. We didn't hold back got access to the Q&A sessions we've been thrown in some bonuses in there. And for anyone who gets access put the link down below. We've also got a special offer for people who purchase that to get a great deal. a hell of a deal on POFU Live 2020 VIP tickets. Alright, so this last year we had Well, last year two weeks ago, I guess. We had a lot of fun. We went out and we got to meet up with people getting the VIP tickets. We had guest speakers there, and we went out and race go-karts. And I'm not gonna say who beat Bradley and Hernan and Chris but you know, I and Johnny did all right. We held our own. So well. That's what I got for you, buddy.

Bradley: But I got four Yeah, we did. What did we do? We did was it to heat races and in one light championship race. Yeah. And I got fourth place in every damn race. It was ridiculous. But it was funny because Jenny and I were battling that's Adam'ss wife and because we had to race three times and we were like, literally like passing each other like, it was back and forth, back and forth. She always ended up getting the best of me. Damn it, but it was a lot of fun.

Adam: It is and after that, you know we got to sit around we had some beers, we had some food and just hanging out and getting to talk shop as well as swapping go card stories but we really do encourage people to come to that we try to make the prices reflect that we want you to be there you know just cover the costs so that we can get people in there and you build you know a little bit of camaraderie get to know people so you know, you don't show up and start off on, you know, cold introduction, you show up the next day ready to go, you already met people, you already had some fun. So highly encouraged people to grab that VIP ticket if they're also grabbing the recording. So it's kind of a no brainer.

So yeah, that's it. I'm gonna run through things real quick for anyone who's joining us and hasn't been here before. Thanks for joining us. This isn't normally the way things go. Although we do have a good introduction. We go over some notes but you're in the right place. If you want to get your digital marketing questions, your SEO questions answered. You always come to semanticmastery.com/hdquestions, of course being live habits has its privileges but also if you know you got a question you can put it on the paged. Whatever you got a client called your work, you just can't make it you can always check out the replay on our YouTube channel, hit subscribe to the YouTube channel and stay up to date with things that way. And then following that the next question we generally get from people is like, well, what's the first step? What should I do? Where should I go head over to battleplan.semanticmastery.com pick up the battle plan and that is going to be the best place for you to get started. Beyond that, if you have clients if you're wanting to grow your agency if you want to have peers that are doing the same thing, head over to mastermind.semanticmastery.com and join us there. And last but certainly not least, if you want to use done for you services as we do, head over to mgyb.co or we've got RYS drive stack, syndication networks, press releases, link building embeds, all that sort of good stuff. And speaking of embeds and link packages, I just saw Daddea. Leaving a note on here so lots of respect and love to the entire Semantic Mastery team. You guys are rock stars. Daddea, you're a freakin rock star guy came over traveled, you know, I gotta mess this up. I'm going to call it 15,000 miles to Denver to show up and be part of POFU Live and hang out. That was just amazing.

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Bradley: I agree. And he's a rock star for sure with us been with Daddea has been with me for God. Six years at least I think so. And now he's the infamous daddy. So and I mentioned that in the and then the video from yesterday, but it was awesome to see him again. He's come two years in a row now and I expect we'll see him every year thereafter as well.

Adam: Definitely, well, real quick one to say again, if you guys want to grab the POFU Live 2019 recording, I put the link on the page please go do that. Now. As soon as Hump Day hangouts are over. The price is going up we wanted to offer people today was the original day was supposed to launch so we wanted to let people know a little bit ahead of time. Save some bucks and grab that. So if you do want to get those I highly highly recommend it. Grab that and save yourself some money so besides those guys, is there anything else we need to cover before we dive into questions and start may be giving away some goodies.

Bradley: I got one thing I just want to mention one of our POFU Live attendees so who attended our live event is Brian Kato and he published a fantastic article on link Asst. I'm going to grab the link and drop it into the comments here when I grabbed the screen in a moment, guys, but he published a great article about how he was able to rank a local site using basically entity SEO, which is something that we Marco has been preaching for, you know, years now. And the big there's, you know, there's we've had a ton of questions about the Burke update that just occurred and people were talking about, well, now we can't optimize for keywords like we used to, and blah, blah, blah.

Guys, it's all about entities. That's the Semantic Web. And that's what we've been teaching for years now. And, and now it's funny because the rest of the internet is starting to catch up. And we're not, you know, I'm not saying that because, you know, we're trying to be arrogant or anything like that. But our name is Semantic Mastery. Think about that, right? We named our company that way back in 2013 because we knew that it was going that in this direction. So we've been trying to teach that for years now is about entities, it's all about the entity. And if you connect entities correctly, and you expand your footprint properly online, you can get results. And that's and now the algorithm is actually catching up to that. And that's what we're seeing and that's what the bird update is in part about. And so I just want to give a shout out to Brian and Brian, I'm going to drop the link to your article because it was a great article, and he was one of the few attendees you know our live event attendees and we really appreciate him putting

You know, putting the work in and doing what he's learned from here as well as maybe other places, but getting results and then sharing those kinds of results in an article like that it's really good to hear. So, Marco, do you want to comment on that for a grab the screen?

Marco: Yeah. Fuck Bart. Nuff said.

Adam: I see if from Wayne in the near future

Bradley: Anybody else? Or should I just go ahead and get started? Alright, let's do it. You guys should be seeing my whole screen if somebody can confirm good yo. Alright, so this is the article from Brian. So again, Brian shouts out. I'm going to copy this URL and paste it in a chat box for you guys to go view visit. Read it, bookmark it, comment on it. Give Brian a shout out in our group. Excuse me, let me go to the right tab. Here we go. So this is Brian Kato's article. Go check it out. Oops, I spelled that wrong. Sorry, Brian. I didn't mean to butcher your name. Okay, very cool. So go check it out. Alright, with that said, let's get right into questions.

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Is It Okay To Have Duplicate Content For Money Site And Google GMB Site For A Local Service Company?

Okay, Mike's up first, he says hi, beautiful people. Thanks for the answers when building a website for a local service company. Can I have duplicate content on both the money site and the Google GMB site? What about using the same photos and videos? Can you please share some tips about the relationship between the money site and Google site? Thanks, I don't do anything different. Like honestly, all I do is copy content directly from my money site or, you know, the money site to the GMB. Just so that I mean, I haven't had any issues with it. Usually, it depends on how the money site is set up. You know, sometimes the homepage is don't really have much content. It depends on the type of site. But what I'll do is I'll grab, for example, let's say it's a site that's got service. You know, we're talking about GMB. So it's likely going to be local. Let's say it has service categories. Well, what we'll do is I'll go in and grab the main top-level silo pages, right? So the service pages that were the service landing page essentially and just grab a section of content off of each and then create sections within the GMB website. So it's almost like you can't add H tags and stuff that you can bold things. So I'll just flesh out the content which is just copied and paste from content from the money site, but add you know, bolted sections. So with you know, keyword-optimized heading sections for each one of those, even though again, you can't specify H tags, but you can bold them, so that it's very clear you know, the delineation between the different sections on the site. And then also remember, you can link back you can create textual and contextual links within the GMB website. Back to those corresponding
on the money site, which is what I recommend that you do. So that's what I do. And I don't usually develop any new content, there might be a little bit of some, you know, new content at the very top or at the very bottom where the call to action might be slightly different. But other than that, it's just primarily copied and pasted. Anybody else has any differing opinion on that?

Marco: No, not not a different opinion, just to expand a little bit on it, because the question is, is it really simple. Can I have duplicate content on both the money side and Google GMB site? No, you can't. Because there's no such thing as a duplicate content. There's only original content and copy zero. If there were a problem with the content being copied over and over again, then, you know, our Syndication Academy would be useless. Press Releases would be useless and most of what we do would be useless. They do say it doesn't work, though, right? They do say our stuff doesn't work even though people are making tons of money with it. However, no such thing so yes, by all means. You can take your content from your website as a matter of fact. Sri pads tool, the GMB Auto poster does a really good job of taking your RSS feed and pushing it into your GMB and then taking an RSS out of your GMB and republishing the content is just reusing your content as long as you have proper attribution, which simply means giving credit to the author, or if you can canonicalization your content so that it points to the original copy of the document. That's what you're supposed to do anyway. If you're writing any type of literary work, any type of paper, any type of thesis, if you're writing a book, and you're taking excerpts from other books, other people's ideas, comments, just whatever you're supposed to give those people credit where credit is due, which I'm always talking about giving people credit. There's nothing wrong with giving people credit if you do it properly. There is no such thing as a duplicate content.

Now if you want to talk about plagiarism and all the sudden stuff. That's a whole different story. Yes, you can get in trouble for plagiarizing things and a whole lot of other things. But at this basic level where you're just reproducing your own content, there's absolutely no problem. With photos, I do have a problem, because we've seen time and again, that new photos, different photos, photos with lots of data, especially local data work really well. And if you're using the same photos over and over again, well, they're already in the database. And when the algorithm feeds off of data, and if you're giving it the same data, if there's absolutely no difference, we've seen that it makes an absolute difference. As far as Google My Business is concerned, the more that you can make it unique, the better that your posts are going to perform. There are also things that you can do with the post that will make them perform better.

Now, as far as tips between the money site and your Google site. Your Google site is tier one. It's one your tier one property and it'll become one of the strongest tier one properties as you start working it in that I don't know if you have local GMB Pro, but you should be working at the local GMB pro method. Once you develop those methods out, it can become one of your strongest tier one properties. And they can drive a lot of traffic, it can produce a lot of calls, visits to the website, and a whole lot of data other activity relevance trust and authority, which is what Google is looking for. Forget every other acronym that Google is going to throw at you. Forget what other people are saying. If you want to really focus on what it is that you need to do activity, relevance, trust, and authority, feed the bot lots of data, feed the bought lots of new data, all it has to be or everything has to be about your entity and in relationship to your entity and you're going to be rewarded. So great question. Good Mike enterprise maybe?

What GMB Setting Do You Recommend A Business That Has Reps In Multiple Countries?

Next question or comment first is Hi, Bradley. Marco. Semantic Mastery congrats on your five years Hump Day Hangouts. Thank you. We appreciate that. Then his question is, what do you recommend on Google My Business setting up for a business that has reps in other countries, for example, one in the US other in Canada and Indonesia. We set up a separate GMB account based on the country. So there will be three GMB accounts or is one GMB sufficient. This visitor as well, I mean, if you have like an office location or call center location or whatever, and each of those three countries, I would set up a separate GMB for each, right? I'm assuming as long as you don't have overlap, or the same data NAP data while your physical address would obviously be different. The name might be the same, which is okay. But you should have and in fact, you could even put a modifier in the name right? So it could be, for example, you know your company names us or USA or America or something like that your company names Canada if you wanted to put that sort of a modifier and you could do that. But if even if it just has the exact same name, that's perfectly okay, as long as your physical address is set unique for each location, a phone number should be unique as well, which I'm assuming it would be because they're going to be a different type of country codes, right? So different types of phone numbers and then preferably, you also have a different landing paged like it could be a different domain altogether, or could be on the same domain but a separate, you know, location paged for the website URL for each one of the GMBs. Other than that there's no reason why you can't and I would recommend that you would actually have a set up a separate GMB for each location provided that your NAP data is unique for each location except for perhaps the name itself. So any other comment?

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Marco: Yeah, I would say get the adult diapers out because this is a depends question. It depends. What you need to do first is go and see whether your keyword set triggers a three-pack. Are you targeting local? Is your local smaller than the US, the country or Canada, because you can target like US and Canada, you can target Indonesia without needing to target through a GMB. GMBs should be used when you're trying to hit local or when you're trying to form a corporate entity. And that's if you're going to be in other cities in Canada, the US or Indonesia. Because if not, then there's really no reason. Go look at the terms of service for Google My Business listing and for a verified map. What reason would there be for you to get a GMB if your keyword set doesn't trigger a three-pack? It makes absolutely no sense. You'd be better off going after. And this is triggering a knowledge panel so that you become the entity for the keyword right. So that your brand becomes so closely related to the keyword so that it actually becomes part of the keyword set. That's what I'd go after rather than worrying about getting a Google My Business system,

Bradley: except that it's another entity asset.

Marco: It could be, but it can also be produced through the knowledge panel, right, triggering a knowledge panel.

What Is The Best Google Property To Hit With Links First?

Thank you. All right, so this question is going to be for Marco. And then the next one, which is funny, both from Mike crest, who was also at our live event, he says, What is the best Google properties to hit with links? First, I would say all of the above, right, all of them. But is it best to build out folders with keywords and hit folders with links or G site inner pages? So what he's asking about is, within a drive stack, is it better to build out folders with files that are optimized for keywords and then hit the folders and all the files contained within those folders with links or Google Site inner pages? Well, you should be building both really right. So you should have inner site Google Site inner pages that are mirrored after the silo structure that you build within the folders, and those would be embedded in the Google Site inner pages, right and so you can hit either one or both or all of the above and it's going to all flow through the same entities anyways if they're all set up correctly, he says I asked this for after you already have all pages set up and have had some links built to the main stack but Marco, you're the expert on this what would say you know,

Marco: Yeah, everything, I mean, folders with keywords. But if you hit a folder with keywords, that folder should also be built out with all of the other files that are that are relevant that it should have a mind map that are targeted to that keyword, and it should have the spreadsheet and it should have the Google Docs and it should have everything so that you can get the most part you cannot have it did. I don't ever look at a folder and a file as separate the folders and files and everything into it. Everything goes together and everything's tied together, especially when you're going after a keyword set with that folder and those files because then it's going to be relevant to the link building that you're doing to that is going to be your whatever keyword research you did for the top market level keyword. And that's how Daddea is going to do your link building into that which is going to be linked to you to your G site inner paged or embedded in your G side inner paged which is going to be connected to your website right your money sites inner paged that's built the same way in siloed the same way that's how you have to look at it I don't look at which should I hit for the folder and files get built out to get all gets connected and it gets hit. That's how it happens.

Bradley: Very good. The next is really common from like, well it's a question but he says also question another question. Is Marco a real person or just CGI like Max Headroom if you guys remember that. He says I have never actually I've never met anyone that actually met him. So I suspect maybe he is AI.

Hernan: We didn't match. We didn't match. I met with him earlier in the day when he was back in Argentina. In fact, he was the first one to reach out to me. And he told me Hey, dude, you need to meet this guy, Bradley. And that's, you know, the rest is history. And then we met him in Panama. So I can attest that the guy is a real entity. I'm not sure if he's a human being but you know, really looks like what you got.

Marco: You guys been a hologram. You didn't actually meet me. I wasn't there. There is no spoon, there is no Marco.

Bradley: That's right. That's right. If that's a that's great there is no spoon just like there are no hats, right? No white or black hats. All right. Gordon's up next. He says, By the way, Mike, thanks for that. That was funny.

Will A 301 Redirected Aged Domain Bypass Google's New Domain Sandbox And Pass On An SEO Juice?

Gordon, who comes here and asks questions almost every single week, which is awesome. He says hi guys. Thank you very much as usual for Hump Day help. Just a quick question. I know that you are not a fan of using aged domains for SEO purposes for several reasons like you want to control branding, finding a niche related aged domain with a clean, niche related backlink profile is very rare, etc. But if I wanted to use one and I had a three one redirected to a new domain for a local business site, will that bypassed Google's new domain sandbox and make them treat the new domain as if it had been around for a while as well as past the SEO juice from the aged domain? I don't know because I haven't. Marco may be able to answer this or somebody else. I don't know. Because I don't I don't think that has any effect on the kind of new domain sandbox issue that can occur. It will still pass the juice, there's no question but if it's a newly registered domain, in my opinion, and again, this is just an opinion because I don't do this kind of stuff anymore. Years ago I used to, but I don't do it anymore because we use our methods which don't require that. The SEO juice will pass, there's no question about that. But if it's a newly registered domain, I don't know that pointing or redirecting an aged domain to it would eliminate the potential sandbox of a new domain. So I don't know the answer to that. Does anybody else know I think that makes sense where you should separately? I don't have the answer.

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Marco: Yeah. Yeah, I was I was thinking about we bypass it through sheer brute force, right. When we throw everything through the drive stack with Gsite, we call it the SEO. And that's, that's our SEO battle plan is so that we don't have to go through all of these filters, right? We don't get into all of this sandboxes and all this quicksand. And all these pigeons and penguins, and pandas and birds and Elmo, and all this garbaged. We just don't bother with it. We just go we do our thing and we rank it and it makes money and we go on to the next thing. Why would we go and buy aged domains that we can just pop up a Gsite and drive stack, hammer it and get results? The whole point of this. And I'm not saying that you can't go get a domain redirect, hammer that redirect. And if something happens, you cut it off Terry Kyle right switch box SEO. Not saying that doesn't work. What Bradley just said and what I say is just you don't have to do all that work, you don't have to, it has to be and they're really expensive. But it has to be a domain with so much power, that it's really worth the time, effort and money that is going to take to acquire it and make sure that it's relevant. It has to be relevant, the link profile has to be relevant. It has to have a really if it has only one powerful link, that's giving it all the juice you could if you lose that link, then you just defeated the whole purpose of getting this in the first place. So why not use something that you have the most control over all the nothing on the web? Do you have 100% control of it? But it's just how do you get the most benefit what we see and how we get the most benefit is doing things as they're set out in the battle plan and as we tell you guys here over and over and over again. Money site drive stack right send it syndication network, drive stack, G site press releases link build and your home

Bradley: Adam I just pinged you in slack.

Adam: Cool site while we're going to take a little break and we got some we like we said we got some goodies to give out. You know, Hernan was looking through the questions and he wants to… Sorry, are not gonna give away Yeah.

Hernan: What am I get? What am I giving away? Oh, I've got a plan. Ok. Cool. So prepared, visit in consultation with her. Free a free phone number. Unlimited consultation calls. Um, let's see. So we have one from James right here.

What Is All Involved With Getting Your Clients Into Google Guaranteed 3 Pack Spots?

Jay, and he was saying something like longtime listener first-time question on fo. Mosley, he was the question because of that statement, longtime listener? What is all involved with getting your clients into Google guaranteed? three packs pots? Well, you know, I don't think there's anything guaranteed 3 packs spot. But I think that the fact that he's been listening for a long time, you know, he deserved better plans. What do you guys think? Yeah, okay, I can answer the question. But James, what is the prize for James before we answer that,

Adam: the battle plan along with the normal order bump, so he's going to get the local video ads training as well as monetization methods.

Bradley: So James, does he need to reach out to support?

Adam: a note for all of these if we announce you as a winner, I'm going to direct message you. So you will get a little message here if you're on the paged for Hump Day Hangouts. And I'll tell you what to put in the subject line. So we know it's really you. Gotcha.

Bradley: So as far as the Google guarantee, it's not necessarily three packings, right? The Google guarantee is usually the carousel ads at least I haven't seen it in a three-pack. I've seen it only as carousel ads above the three-pack. And the Google guarantee program requires the business. It's typically service area type businesses, like contractors, for example, to go through is a process which Google kind of vets them, they have to, like apply to it. And they have to provide a bunch of documentation. There's, it's, it's a process and then what happens is you pay for leads. As far as I understand it, I've never actually set it up for any of my clients, because any of my clients that have asked about it, I've said, go to this link, because you're going to have to do all of the work to get it set up. It's not something that I want to get involved in because it's going to be them after to provide corporate documents and you know, all that kind of stuff. So I don't get involved in that. But as far as I know, I've had some of my clients look into it. None of them have actually taken them up me up or have actually followed through with completing it, because of you know, it can be expensive. And I mean, it may, it may work really, really well. But none of my clients have actually gone through it. But as far as I understand it, the way to get into the Google Guarantee is the company should apply. So just go do a Google search, Google guarantee program, how-to, you know how to how to get accepted, or how to apply something like that. And I guarantee I can guarantee that you will find plenty of help files directly from Google on what it takes to get it. Okay. Anybody else?

Adam: Outstanding! I was gonna announce one more since it looks like we lost Chris. I'm going to pick a winner for Chris. So Mike, Mike PR. I can't recall if we know who that is. Exactly. But hey, for being the first person posting on this week's Hump Day hangout being first has its benefits. So I'll message you want to give you hook you up with free access to the 2019 POFU Live recordings. So that feels good. Awesome. So yeah, I'll ping you. And we'll do that. So let's keep rolling in the meantime, and maybe we'll see if we got some more stuff to give away.

What Resources Can You Recommend To Keep Yourself Motivated?

Very well. Next one is vitally, I think, sorry if I pronounced that wrong hope every one of you is doing well. My life goes in circles, I need money. So I pick up a few projects, optimize and enjoy the benefits and stop working. I just chill, enjoy life, spend all the time with family, then some shit hits the fan, usually keyword drop because of competition. And it is all over. I want to have consistency. Can you recommend good literature or a method that will change my mindset and keep me motivated even during good times? Thanks, guys. You are awesome. Yeah, there are several that I would recommend. First and foremost, one of my favorites. A classic is I think it's Jeff Olson. It's called the Slight Edge. It's a fantastic book. It's a short read. It's an easy read. I'm sure you can get it on audiobook as well. It's called The Slight Edge. And another one is by Darren Hardy. It's similar in its content, but it's a little bit it's not as quiet as an easy read. But it's a book by Darren Hardy called The Compound Effect. Those are two that I find that I really, really enjoyed because it teaches you about just building good habits, right? One of the things about the Slight Edge is, you either build your habits or your habits build you, right? So does that make sense? We are always we're habitual creatures like humans. We are always developing. So I'm sorry, you either develop your habits or your habits develop You were always doing things habitually, right, we develop routines. And we either do it consciously and build productive routines or we do it unconsciously, which often leads to unproductive routines or bad habits that can cause us to you know, cause problems in our lives and in various forms, not just in business or you know, making money or whatever the case may

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It could be, it could be bad health decisions, bad relationship decisions, you know, all that kind of stuff. And it's. So if you consciously develop your habits, then you can overcome a lot of these right and you can replace bad habits with good habits. It doesn't. I'm not saying that's going to be easy, but it's a simple process, right? So doesn't mean it's going to be easy, but it's a simple process, which just means developing better habits, better work ethic, and that kind of stuff, setting goals and sticking to that is a great way to do it. For example, here's an example that I know a lot of you can relate to. And I talked about this at our live event. So if you get the POFU Live recordings, you'll hear me talk about this in my presentation, which was even for my own agency, I spent a lot of time not developing a consistent pipeline of leads, right. So for example, I would need some new clients and I know a lot of you can relate to this. I would need some new clients some new work some new revenue, and I would go set up some prospecting campaigns.

And I put a lot of effort and time into developing prospecting campaigns. And I would go out and do that. And I would get leads that would come in. And then I would process I would stop prospecting while I processed those leads, right. So as I worked those leads and did follow up and nurture those leads through phone calls, follow up emails, video emails, which has always been my preferred method. I would work those leads until I got clients whether it was one or two or three or however many clients I got from that one set of prospecting, you know that, that that effort of prospecting that I put into prospecting, but I would always stop. And so it was always peaks and valleys, right, I would go through periods of time where I would have leads, I would work the leads, but then I would get the clients and then I would start working on developing the campaigns for the clients right, getting them results. So I didn't have any other leads coming in. And then I once I got the client set up into a point where they were generating good results, then I would go back to process acting again.

And so I think a lot of you guys could probably relate to that. And what I would recommend that you do is develop consistency to your business. So that you are always you always have a pipeline full of leads, even if it's not a lot of leads. The idea is if you always have leads coming in, it gives you first of all security, right? Second of all, it allows you to start cherry-picking the clients that you want to work with when you go through peaks and valleys, like what I just talked about, I know I get it, I would, you know, get several leads that would come in and eventually I'd get to like close some of them into clients and but because I only had a handful to select from, I would usually try to close everybody and over the years I've learned to not just take business on for revenue sake. I've learned to trust my gut and if somebody is going to if somebody is kind of a pain in the ass and I feel some sort of resistance and communication with them during the prospecting and closing process, then I know it's probably not going to work out as long term client. So I've learned to just let those types of clients or prospects go now. But during over during the years and in growing my agency and everything else that's, I would, I would, you know, I would take anybody and oftentimes it would bite me in the ass it would cause a lot more stress than it was worth. So those are just two recommendations to easy once again, the slight edge I think it's Jeff Olson it's a fantastic book, I really I read that probably I used to read it once a year. I probably read it about once every two years now or listen to it on audio. Another one, like I said, the compound effect by Darren Hardy, both really good books to help you to start developing processes and habits right developing habits just taking small incremental steps towards a particular goal. Every single day compounded daily, you'll yield massive results. It's much better than this whole start and stops the process. Because everything creates momentum, right? Like everything has inertia that's what I mean. So if you're going standard, starting from a standstill. It's harder to get up and running. And then when you stop, then it's always harder to get up and running again than it is to just maintain. And that's, that's my advice. Does anybody want to comment on that? That's a great question. By the way.

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Marco: Yeah, I would recommend that she needs to listen to not only 2019, POFU Live 2019 but 2018. Because it's exactly what I went into. The two things that I did or exactly this on this mindset. It's avoiding mediocrity. So it's what I call getting stuck in the middle of doing nothing. Looking like you're doing a whole lot of something but not actually doing anything. That's being mediocre. It's neither here nor there. And when you get stuck on when you get stuck like that, I mean, it's horrible. You're just spinning your wheels and that the people look, look, look at everything he's doing and you're not doing a damn thing. That's one, listen to the recordings and two, join the mastermind. In order for you to get out of that rut out of that mindset. You need to people you need to get with people who are similarly inclined, who have the same type of mentality, people who are driven people who want to be successful people who want to get on this, what I call the, what we call the path to POFU, the path to the position of Fuck you. Now what you're doing is you're behaving as if you're POFU but you're not because you're still reliant on that. But that has to come in that day. Or else you have to go and scramble to see how you get back to where you were. But again, you're spinning your wheels. And that's not where you want to be. where you want to be, is where at the end of the day, you're not looking at the bank account, to make sure at the end of the month, to make sure that you can pay your bills. What you're doing is you're looking at it grow, and from wherever it is that you are with your family, relaxing, whatever it is that you're doing, you don't care, because you're in a position where you don't really care about that money when you don't have to worry about money is when you know you're a POFU. When you're constantly worrying about it. You're not there.

Bradley: Yes. Agreed. Anybody else?

Adam: Yeah, just say this is a big topic. And I think you guys, you know, hit the nail on the head Bradley, I think about the pipeline stuff really, really does it, the only thing I would add is like focus on your goals. If you want something to change, then you already know you've got it, you've got to change something. So you know, getting there is it becomes what you have to do. And if you like that up-down life as some people enjoy it, some people don't like being steady, you know, and realizing that makes the laziness work for you. You know, it doesn't have to be laziness. But you know, that could be a great trait to have where you and you invent and you create and put these systems and processes in place. So that when you feel like pumping the brakes, you can but you build that momentum and you have a system that keeps working for you. So yeah,

Bradley: I was a great question, guys. I know I'm not giving anything away because I'm busy, but that's a good one. So all right, I'm gonna keep it

How Do You Deal With A Prospect Who Thinks That Following Free Online SEO Checker's Audit Will Get Him Massive Traffic?

The next one is from Muhammad Muhammad's first as a comment. He says, Hey guys, I hope you're enjoying your anniversary, the SM crew has gotten me through Mini. or excuse me through more than my fair share of scraps between Hump Day Hangouts and MGYB. I have unmatched power on my side. I know it's just a matter of time before seeing you guys at the next tofu live event. Thank you, Muhammad, we certainly appreciate you and you know that buddy, so we appreciate you coming and asking questions. So his question is a client of mine just found one of those SEO checkers online that do basic products of basic audits of sites. Yeah, doesn't that suck? It says suddenly he thinks it's just a matter of following that checker. And he gets massive traffic. I explained to him that those are very basic and only cover a few things, but it seems to fall on deaf ears. I don't feel right having the agenda dictated like that. The obvious solution is POFU, right? But I'm not there yet. Should I just deal with it? Until I can drop him?

Yeah, I mean sometimes you just have to, you know, be a little bit more assertive when it comes to. He's paying you for your expertise. It's just like going to a doctor and a doctor gives you his diagnosis, right? prognosis, whatever you want to call it. And you turn around and tell the doctor and argue with the doctors to know why that's not correct. And why your opinion of what's wrong is the correct is that the right version, right? That doesn't make any sense or, or and again, use uses an example like that. You don't take your car to an auto mechanic and tell him there's a problem and the auto mechanic tells you what the problem is, and then you argue with the auto mechanic and tell him why he's wrong. Like I know, do this instead because I know like, so. It's the same thing, right? You don't go to McDonald's and tell somebody how to flip a hamburger. You know, put it in those kinds of terms. That's how I've had to do in the past. I've had clients.

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In fact, recently one of my clients who's been a longtime client of mine, set for forwarded me an email from a cold prospecting SEO, you know their diamond doesn't it send an email with something similar it was just one of those lead generation SEO checker reports, right, so an SEO audit report, but it's just, it's just a lead generation tactic, right that they use and explain that to them. It's just for lead generation that they do that they you know when you submit your details to one of those, you usually have to punch in an email address or something like that. And that's so they can put you on an email list that they can solicit you for their SEO services, and you hired me to do a job. I'm doing the job for you. And I'm doing a lot better for you than what this stupid tool tells you how to do. If you'd rather go with something like that, then you're free to do so. I mean, and honestly, I know you said that you're not in a position where you can let them go. But be a bit more assertive about your position. Have confidence in your abilities.

And if you do so and you speak with an air of confidence, right? I didn't say arrogance, I said confidence, then you ought to be able to check that sort of thing very quickly. But again, you have to speak confidently about that. You have to believe in your own abilities, which I know you, you're getting there, Mohammed, you've come a long way. But make sure that you, you know, you, you air that you, convey that excuse me to that client very clearly. Because otherwise, and it looked and I know, sometimes it sucks man to have to potentially lose a client that you need because you needed the rent, you need the revenue, but when one door closes, another door opens. And that's the way I look at it, right? Otherwise, you're going to have this stress hanging over your head and you're going to have dreaded every time you catch, get an email or a phone call from this client of yours. Because you know, it's likely going to be him telling you how to do your job again. And honestly, money isn't everything. I know it's important, but I can tell you right now. That type of stress isn't worth any amount of money in my opinion. Any other comments on that before I move on?

Marco: Yeah, Muhammad, if this guy needed a dentist or a doctor, or any other type of if he was in legal problems, would he go and read a fucking book on how to do it and then go and try to do it himself what he what he going represent and represent himself in court or try to extract the truth or fill it or remove a kidney or what of his kid was in trouble? God forbid and the kidney operation would he go read a book? Or would he go find a professional? Well, that's what he did. He went and found you. And now he wants to read a book on on on how it's done. It's fine if he wants it to be informational something that he can digest. But that by no means is an indicator of what you should do you already know what to do. You have proven what it is that you can do it no tell him Look, you're more than welcome to try this. Set it aside. Try this for 90 days. See how it works for you. Get back to me and raise your prices you put that way.

Very cool.

Adam: Nice real quick. I think Marco, you picked your favorite question of today right in that person's going to get the POFU Live recordings as well. So do you want to tell everyone who that was? That's my lazy guy trying to get out of the rut question. Yeah, good one. Let me look I missed the name. Was it the fatality? I think yes. Okay, cool. So yeah, just sent you a messaged. So yeah, respond to that. And we will get you hooked up. And as Marco said, I think there are some good videos there that you should definitely watch.

Very cool. I think that was a good choice. All right.

Do You Have Plans In Having An OnSite SEO Service For MGYB, Silos, Title Tags, Etc.?

Muhammad also says is there also this is a long shot, but do you ever plan on to have something like an onsite SEO service for MGIYB silos, title tags, etc. Um, maybe I don't. I know we've got a lot of stuff that on the books for potential products and services inside MGYB but, you know, we're working through some major things first. So that might be something that we do, but remember the keyword research the in-depth keyword research that we do, really, is that right? Because it creates silos and key themes, categories, all of that kind of stuff. So, um, as far as like on-site audits and that kind of stuff, I don't know, that might be something down the road, but we've got some other pretty major overhauls that we're attempting to do. They're currently in development now. So it's going to continue to get better we promise you that. Okay.

Are There Any Updates For The 3-Year-Old Local Kingpin Course That We Need To Consider?

Next is Jonathan. He says hello all. For me, Semantic Mastery ranks up there with oxygen. That's awesome. So don't ever go anywhere in this journey. I'm looking to purchase Local Kingpin which happens to be about two or maybe three years old now. I'm sure the course materials just irrelevant today. But is there anything new to take into account. May the universe shower you with more than you could ever need or one? Yeah, okay. So Jonathan, yes, the method still works the same in that for search ads and that's what the Local Kingpin is all about, listen, the dashboard has changed the Google Ads platform, the dashboard has changed significantly. But the concept is still the same. As far as I still set up all of my search ad campaigns the exact same way that I taught and Local Kingpin, there are some slight differences. And maybe all I need to do is do a couple of videos or even a webinar that we could add to the very beginning of the training to show what the differences are. And because there's a lot has changed in Google ads that again, the concept of methods of the alpha-beta campaign structure and setting up what I call, you know, the beta campaign is keyword discovery campaign. And then you have the alpha campaign, which is your top-level or called what I call the bullseye keywords that you create alpha campaign groups around and you get really high-quality scores, lower cost per clicks, and you almost it's just it works really, really well. So exact the same way that I do search ads now. The difference is now that there are a lot of automated bidding strategies that you can use. Once you have some data in the account, you can start to apply some of Google's recommendations for automated bidding strategies. And then you can get some really good results with that at the time that I recorded out of the Local Kingpin training. I never recommended I always recommended doing manual bidding strategies. In other words, you control it all the bidding, all the ad rotations, that kind of stuff, because the AI the artificial intelligence at that time wasn't very good. And every time I had ever tried to use any of Google's automated programs back then I would lose money as my results would go down.

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But now I as I said, I run a lot of I do more AdWords now than I ever have because I think it should be an overall strategy for marketing, online marketing. ads should be included in SEO in my opinion. So I run a lot of ads campaigns now and I still use that same type of structure but once we set everything up the manual cost per click manual bidding strategies when I first start, but once I have enough data in the account, then I allow Google to do just go to the recommendations tab. And it will tell you like Target impression, share or maximize conversions or maximize clicks, that kind of stuff. And I will select one of their automated bidding strategies, and then monitor my results over the course of depending on how much volume I'm getting through that particular campaign, I'll monitor it over two weeks or a month to you know, so 15 to 30 days. And if my results have declined, then I'll go back to the manual bidding until another recommendation comes up, if that makes sense. Um, other than that, uh, there are a few other slight changes in that back in the time when Local Kingpin was created. If you had an exact match keyword, he would only in an alpha group, then those were the only keywords that would trigger an ad. Now Google will show close variants. So in other words, somebody that types in a very closely related search query, but it's not that exact search query. Google will still share serve your ad unless you put it in specifically as a negative so there are some slight changes but the concept is still the same and it's the exact same strategy that I still use to this day for setting up my search campaigns so if you don't mind Adam make a note somewhere in our even if it's in our next corporate meeting notes for me since I'm in the middle of this right now but to plan on actually send it putting an update in the training about that because I think that's all that it needs. Okay, that was a great question though too.

Okay, next, we're going to keep moving because we're almost out of time guys. And we've got a lot of stuff we didn't get to and I apologize guys, but we only have an hour so. Greg says congrats Greg's long, long time span and Mastery member he says congrats on five years of blood sweat and tears putting it all out there and helping so many people become more successful. I really appreciate you all so very much. Here's to another five years and two more years of POFU. Thank you, Greg. We certainly appreciate you, man. And I don't think we let say that enough to you. So thanks, Greg. We definitely do.

Tom says congrats on five-year guys. Glad to be here as always, yes, Tom, you're one of the ones that I was talking about earlier. That had been kind of hiding in the shadows for a long, long time, but only every now and then comes out and post a comment or question. So, Tom, we appreciate you as well. Thank you.

How To Get More Traction For A 3K Scholarship Program Apart From Having A Landing Paged, Email Blast, Press Release, And 5 College Links?

Austin Don says, for one of my clients, we created a $3,000 scholarship program. I made the landing page, had someone scrape University emails and then we reached out to them announcing our program with hopes of getting placed onto their sites. I did a PR through press advantaged as well. We had about five clicks come to it from the colleges but had hoped for more. Is there anything we can do to get better traction? Um, that's a good question. Somebody wants to comment, Adam.

Adam: Yeah, I've got one because I drew out a little diagram of my favorite one of my favorite things I share I think at every talk, this comes up and let's see if people can see this. Hopefully, it focuses. So what you've got there is your points of contact on the X-axis and your Y axis is your percent chance of hearing back from them. So one time, let's say you send an email, you make one phone call, you're about a 30% chance of getting a reply. If you go out to about six, you're reaching 90%, I can tell you which end I want to be on. So that said, if you haven't reached out to them multiple times over a period of time do that. You know, it's like anyone else I tell the story because it's true. But I get annoyed when I get like one email about a project or a service. It's like, I'm busy, I'm a normal human being, like, reach out to me again, follow up at least one more time, or in this case, multiple times. So if you don't have that, do it you can automate it and you'll really increase the number of responses you get.

Bradley: Yeah, I would say and not only just reach out via email, multiple times, follow up, but if you know who they're the emails are like where they're at. To send direct mail to send a postcard to send a letter, touch them from different media types. In other words, send a video email. If you don't know what that just creates a video where you know it could be a talking head where you're talking into a camera and introducing yourself and like what the what the scholarship is and then you know, upload it to YouTube, create a screenshot from that from that video right and then embed that screenshot into the email that is hyperlink to the video right so it looks like a video. There's also video email programs like bond George is one of them and other ones called Bom Bom. There are several different email programs that will help you to set up video emails that will put an insert a gift that when clicked opens up the video. Those are all things that you can do like send, send direct mail pieces, a letter and or a postcard. If you have a phone number column, you know I mean that's something else you can do if you touching them hitting them from multiple different media type, you're going to get much better results and that's part of what I was teaching that hopefully live this year. So

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Marco: Bradley that go ahead, sorry, I have two things right, you have to find out who's in charge of scholarship grants and scholarships because that's the person that you want to talk to. That's the person that's going to get you added if they're going to add it. Another thing that I would also do is if you really want to get under people's skin, contact the school's newspaper, get because that's run by students usually very left-leaning student, very militant, right, or the right-wingers to dig, but they're really militant, and tell them hey, look, I'm trying to offer $3,000 a scholarship, but your university is doing in a university doing nothing about can you find out why, and I guarantee you will get action back. That's awesome. I love it.

Bradley: Do we have anything else we need to give away?

Adam: Yeah, I was gonna say, Bradley, I'm going to put this one on you but I tell you what we're going to do you got to make a snap decision. But we're going to give away the person who wins get to choose between perfectly live 2019 recording access or a Semantic Mastery T-shirt. But Bradley, the person who's going to win, you have to pick the best GIF from today. Well, the only one I've seen so far as from Wayne, which by the way, Wayne, thanks for being here, man, we always appreciate you. I also see Greg, but let me answer this real quick. And then I'll scroll through the guests because we still have about four minutes.

Why Should You Continue SEO Once I've Gotten Good Rankings?

But Greg's got a great question here that says, or a comment he says your typical client with questions like this, how do you best answer this? Why should I continue SEO once I've got good rankings, good rankings? Well, why would you continue doing exercise after you've gotten to shape? Because if you don't what happens? Right that's, that's the only answer you need really is, is if you were to get into shape, would you quit exercising, if you did, what would happen? Well, I'd fall out of shape. Okay, well, it's the same thing with SEO. You know, it's like, once you take the foot off your gas, you start to lose momentum and eventually you're going to stop which means eventually you're going to lose your ability to generate for your business, that's that whole peaks and valleys things that we were just talking about earlier. So and I know you know that Greg, that was a planet question. And I appreciate that.

As far as favorite GIF comments. By the way, Wayne, if there's not a GIF out there or a meme for a happy fucking birthday, then you're the man the Create ones.

Adam: Well, Bradley's looking through I'll say thank you to last the name I think it was Jessica said she signed up for chat just for the fifth anniversary. Love you guys. That's awesome. Thank you.

Bradley: Yeah, and I would say, you know what, why don't we give it to her because I don't see a lot of GIFs other than from Wayne and Wayne will be happy to send you another t-shirt, buddy.

Adam: Right now me, Jessica. I will send you a messaged right now. Flow. Very cool things up here. Very cool.

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Bradley: That's cool. Here's another one from Daniel Hartnett, by the way, what's up Daniel hasn't heard from you in a minute, man. And I see Brian p, which I believe is Brian Prinze. We've got to wrap it up, guys.

Should You Build Another Similar @ID Paged on Google Cloud Bucket, Target Different Keywords, And Embed Different Files Similar To Amazon S3?

But Daniel says I see the Google Cloud has a similar bucket ID paged, similar to the Amazon s3 paged, should I build another similar @ID paged on the Google Cloud bucket? And just target different keywords and embed different files? I've not done anything with Google Cloud. I know Marco has. I would say yeah if you can do it, but Marco, can you specifically give an answer to that?

Marco: Yeah, I'm not I do not team that question. For some reason. It's Daniel's heart net right here. Not Google Cloud has a similar bucket, like an @ID paged similar to the Amazon. Yeah, well, look, here's the thing loaded up, loaded up anywhere that you can get an HTML document that you can get it into the problem is the resources that you're going to be filling in with that Id paged. We're never showing it to anyone. So it doesn't really matter we're not expecting to interact with us, it's specifically designed for the entity and to keep feeding the bot the entity information longer we keep it in there, the better it is, as far as we're concerned, and what from what we've seen and the results that we get.

And so yes, by all means, if you can get it in there, get it in there, there are plenty of other places, make sure that it has a right activity, relevance, trust, and authority, or anyone of the three pillars wherever it is that you're putting it into, but especially trusted and authoritative and I'm not talking about vanity metrics. When I when I say trusted and authoritative it has to be trusted and authoritative and Google trusted so what more can you say? Yeah, and the last thing because it's five o'clock and we got to wrap it up, guys.

How Important Is Schema To A Website?

Brian's indices should be Brian Prinze. So what's up Brian? He says, Can you please explain how important you believe schema is to any sites. Today, it's absolutely critical. In my opinion, if you're not using schema, you're out of your mind. It's that specific code that speaks directly to the bot. And that's, I mean, you can feed information through schema directly to Google. And it's absolutely critical. In my opinion, we have seen over and over again, especially in recent weeks or months, that like setting up because for example, I've got the land flipping business that I just started, and I experienced it with my own. But I'm also coaching a very small group or hosting, I should say, a very small group of other people that came out of our Semantic Mastery Mastermind that is also developing their own land flipping business. And several of them experienced the exact same thing that I experienced when setting up a brand new brand, a brand new business, new brand name, new web assets, right so new digital assets. And once they did a couple of things we talked about syndication network with not even syndicating post just creating syndication network which helps to solidify the entity, and then adding schema to their page, their webpages which most of n, as far as I know, every one of my members in my land Mastery group is it's called, I've just has a landing paged. We don't have siloed websites or anything else. It's just a landing paged. But you add schema to it, and then boom, I mean, in a matter of days, it jumps to paged one number one position for the brand search. And I know it's just a brand search. But the schema has a significant effect on that. And that's just one example. I mean, that's just one type of example. I think schema is absolutely critical.

Marco: And I'd like to answer this and I'm willing to stay on a little bit more because this is so fucking important, man. You're hitting the nail right on the head, Brian because there are two things going on. You have structured and unstructured data. If you don't have structured data, meaning if you don't have the code for the buck that Google wants in order to specify what your entity is all about, and that's what you're doing. You develop everything. You can tell them about your web paged. You can tell it about your website, you can tell about tell it about that.

Videos and people who work in your company, what the company is about what the products are about the prices, I mean, just everything so that the bot goes in and it gets the structured data from you, whatever it is that you want it to have otherwise, and this is where that fucking bird comes into place, the body is going to come up to your content, and it's going to decide on its own what your website is about. And if you saw the salad that comes up when you run unstructured data through a natural language processor, it's scary how Google is reading this awesome natural languaged processing that people talk about this great Bert that's going to make SEO obsolete will kiss my ass? No, it's not. No, it's not because if we're in the structured data area, if we're in the schema, we're feeding the bot whatever we want. The bot is sent out to learn. It means that we can teach the body and we can force-feed it whatever we want. We don't have to rely on this great beautiful 2000 word content for the bot to get what it is that we want it to get.

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Very good. The last thing I just got, there was a great question. Somebody said to speak a little bit more about self-talk. And guys, I can tell you hands down. This is the best book I've ever read, or audiobook if you want to listen to it. In fact, I'm actually right now listening to this in my car whenever I'm driving around as well as reading it again at night. I've read this book several times Psycho-Cybernetics by Maxwell Malts, hands down the best book, in my opinion, the period about how to improve your self imaged and how to get like just set goals and just get so much better at everything that you do. I think this is fantastic. So I highly recommend that. All right, any other prizes to give away before I wrap it up, guys. I know we're a little bit over.

Sorry, I was at Amazon checking out the book. So I'm gonna pick that up. I've never read it before. So now I think that's it for now. I just wanted to reiterate, if you want to grab the POFU Live 2019 the incentive recordings, I highly suggest you do that. Hopefully, based on what you heard today, it sounds like a good deal. You couldn't be there live, that's okay. We get it. You know, it's a small group, not everyone's able to show up on the dates or make the travel. But today is still a steal. But as soon as Hump Day hangouts are over, literally, the price is going up. So I put the link on the page, go over, grab it. And trust me, that's going to be the best hundred 97 bucks you spend this year. Right on. Thanks, everybody for being here. We certainly appreciate it

to another five years, we hope if you can put up with us.

So thanks, everybody, for being here. We'll see a mastermind member for the mastermind webinar tomorrow. Tomorrow. Cool, guys. Thanks for watching, everybody. Bye, everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 259

By April

Click on the video above to watch Episode 259 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Adam: What? We want it? We're live. Yeah, thanks. I'm not seeing it on my screen. All right, well, hopefully, we're live. Welcome, everybody to Hump Day hangout number 259 was Semantic Mastery. Before we get going, I want to say, you know, it's Episode 259. And we were just talking about what that makes next week. Next week will be Episode 260, which is five years of Hump Day Hangouts.

Bradley: Unbelievable.

Adm: Definitely. So we're going to have some good stuff coming up. What we do, though, and we're going to continue this kind of the way we roll our Hump Day hangout anniversary, is we definitely reward the people who show up. So we're definitely going to have some good stuff going on next week. Make sure you show up. You've got to be there live, to be in on this. So show up next week, clear out your schedule, come join us. It's going to be a good one. And we'll have some great stuff going on and maybe a couple of things to give away. We'll see how that goes.

Before we get into that, though, let's say hi to everybody real quick. And I, let's see, I'll just start the top of my screen Bradley, how's it going?

Bradley: I'm good, man, happy to be home. After being in Denver for a week. You know, I don't. I'm not like some of you guys,my partners that can work when travel. When I travel, I get very little work done. I just, I just can't do it. I don't know how you guys do it. But so I'm so backed up. It's ridiculous. I've been working 14 hours a day this week, trying to get caught up. I worked on Sunday to which is a very rare occasion for me anymore. So I'm just happy to be home, trying to get caught up so that I can breathe again.

Adam: Awesome. Yeah. And for those of you who don't know where Bradley was, he was in Denver, with us for POFU Live 2019. And we know Well, obviously, most of you are not able to join us live, which is a bummer. But the good news is this year we're going to be able to get you access to the recordings. And that is going to be happening early next week. So definitely keep your eyes and ears open. If you're not in the Facebook group, join it, I'll pop the link on the page here shortly. Or if you're subscribed to Semantic Mastery, you'll get an email about that and that is going to be a great way to get caught up on all that stuff really quick. You know, it's a bummer you can't join live and get all the networking and after hours, insights and all that but you can still get a lot of the core really meaty information from the recording.

Bradley: Yeah, because the most valuable stuff is shared over drinks after the event. So, unfortunately, we don't record that stuff.

Adam: So next All right, Chris. How are you doing man?

Chris: Doing good. super happy to be back in Austria. Like that Australian Swiss chocolate not like the stuff from dinner.

Adam: All right. I didn't know that. That was a deal. Well, you got to bring your own supply next time.

Bradley: You can't Yeah, don't let that shit on the plane today.

Adam: Hernn, re how you doing you back? You're back on the East Coast right?

Hernan: yes I'm back in Florida I'm super super happy with you know meeting a lot of great people at fulfil live some repeat offenders as well you know they went they went on POFU Live 2018 2019 and it was awesome it was really really great really happy and we have some good good good big plans coming up for this year as well so stay tuned if you're wrong to Get out of here just in time I'm still in Denver and snows coming in so Hernan you left just in time.

Hernan: So thank you man

Adam: Marco speaking of the weather How you doing man?

Marco: I'm good man I'm actually in a really mellow mood today. Well although I haven't smoked any gonna say, man, what do you smoke? Sam Cooke I smoked some Sam Cooke so it's gonna, you know, you can't get in in a hard mood when you listen to Sam Cooke

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Adam: Yes, that's awesome. Well, I want to say to you if you're just joining us and you're wondering what the heck is going on here? Well, you're in the right place. We're going to dive into your questions. If you've got any questions about digital marketing, we're here to help answer them or point you in the right direction. This is the place you want to be every week semanticmastery.com/hdquestions you can ask your questions live. Of course, we tell people to put them up there ahead of time, please try to limit yourself to one question at a time so we can go through and answer people's questions. But if you can't join us live, you can pop it on there ahead of time and you can check out the replay on our YouTube channel which you should definitely subscribe to. Because you can watch these replays as well as other videos that we post about digital marketing, SEO, getting clients all that sort of good stuff. And then the next step because we always have people ask us where should I start with Semantic Mastery? Should I join the mastermind should I do this? Should I do that? Grab the battle plan, go over to battleplan.semanticmastery.com. Grab that. That's going to give you repeatable processes get a lot of the stuff knocked out whether it's dealing with your on-page SEO whether it's dealing with a brand new site, a YouTube channel, you need to find out about GMB, whatever it is just go over there, that'll get you sorted out. And the next step would definitely be to join the mastermind at mastermind.semanticmastery.com.

And since I'm on my laptop, and I'm having a hard time scrolling while I'm looking at the screen, last but not least, certainly head over to mgyb.co. I know I sound like a little bit of a broken record each week. But I want to remind people about this who don't use it enough or who are new and don't know about you know how easy it is to outsource some of the stuff we get a lot of questions about syndication networks about RYS Drive stacks, about press releases, and you can get all of this stuff done for you over at mgyb.co. All right, this is what we do for ourselves is what we tell people to do. If you've got a client, you know, build that into the project costs so you aren't doing the work that you can go over here, get it done professionally and then move on, get more clients and build your revenue. Anything else you guys want to add on to that, I think say about the same thing every week about GMB. But I think it's really important that people not only understand what's available, but why it's available there.

Yeah. Are we ready for questions I was reading, I was pre-reading questions? So Oh, gotcha. All right. Well, then no, I'm going to keep on going here. I do want to circle back to something I mentioned in the intro. You know, last year, we never released, you know, the POFU Live recordings were not available for sale on their own. And so this year, this is definitely a good opportunity for you if you're interested in POFU Live either. I know we had a lot of people couldn't make it due to calendar, you know, complex, people who couldn't make it either due to travel or whatever it was. You know, like Bradley said, It's tough. You know, you do get a lot out of the networking, the after-hours stuff, but you can get caught up to date and really see where, you know, not only we think things are going where you should be aiming yourself for 2020.

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But as well as the guest speakers, we had some fantastic guest speakers. And I'll be sharing the links on both the Facebook page and through emails and you can go and find out more about that starting early next week. And we will definitely have an early action takers discount for people who know that this is what they want to grab. Going to take action on that and do that. So keep your eyes open next week. Definitely be worth it.

Sweet. Cool. Other than that, guys, anything else we need to cover before we dive into questions? else? Alright, let's do it. Cool. All right, let me grab the screen standby for a moment. Chris pushed my image of me in a speedo off slacks and nobody gets to see that. I found a better image of you But anyways, Alright, let me grab this. I think we're good now. Can you guys see my screen? Yeah, yep.

What Are Some Good Alternatives For Google Shortener?

Alright, it looks like Mike is up first he says Hello guys, thanks for the great information. Which way do you recommend to create a short URL? I understand that Google shortener goo.gl doesn't work anymore. And you good alternative? Can you please share some best practices on how to use short links and why? Thanks a lot.

For redirects that I create now, I just use my own domain we actually have one in MGYB that is just super powerful now because it's been used in so many drive stacks and link building. People build links to them and all that kind of stuff. So it's actually pretty strong. Some of the mgyb.co links that we create will actually show up in search and in the top 10 for like brand searches and such it's pretty. But so the reason I mentioned that is because I do that with clients and such I actually will install Pretty Links Pro which is a plugin if you go to semanticmastery.com/pretty links.

I think I think that's the URL anyways, it'll you can buy the pro version, it's like 20 bucks, it's inexpensive, it's really good. We use that a lot for my clients, I install it on their own domain. And if I'm doing short stuff short URLs I for like redirects and press releases, for example, or if I'm going to order a drive stack for them or add to a drive stack, then we'll do short URLs for the drive stack files through their Pretty Link pro plugin, so that we can actually use their domain. And that's just because it adds just, you know, kind of pushes some additional power into their own domain. Or you could always set one up like on your own domain that you use specifically just for redirects. That's something else that you can do. I know that Marco's got some suggestions on some of the short URLs for creators that you can use out there that already have some authority built or a lot of authority built to them.

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I know like owly, which was a Hootsuite shortener, I don't know if you can still use that unless you have an account Hootsuite, but those are pretty powerful t.co, which was a Twitter shortener you can use to be able to use that. I don't know if he still can. I'm not a Twitter user. But there are some other URL shorteners out there. And it just makes sense to do it to create additional redirects, for SEO purposes as well as to honestly to short and really long, ugly URLs. But for the SEO benefits, you can use those to create additional URLs to build links to and do some other cool stuff. Marco, what say you about that? I know you've got some suggestions.

Marco: Yeah. I there's a list in Zapier I think it is of the top shorteners, and then I would have to find new york because that's the one that I always give everyone in like RYS Academy reloaded and when they ask the questions in Facebook, that's my go-to a URL. And I sent I send them to their list

Bradley: right here, the eight best alternatives to you go Google your shortener and Zapier right there. So it says Bitly careful with Bitly. Guys though, like I use Bitly, I've even got the Bitly Chrome extension, I use Bitly quite a bit for like, shortening URLs when I'm taking notes for my own stuff or for process docs and things like that for my VA, but for SEO purposes Bitly at least they used to, I haven't checked it in a long time. They used to arbitrarily sometimes add a change it from a 312 or 302 redirect, which kills any SEO value.

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So I wouldn't recommend using Bitly for SEO purposes, but a lot of these other ones here you can still use I haven't tested all of these by the way, but I would just check them and see what ones you know go to like wheregoes.com or redirect detective or something like that and check a redirect that you create with them to see what they look like but just keep in mind that Bitly will sometimes just add it will change it to a 302 redirect for no-no apparent reason and it will kill any SEO value. Okay. There you go. URL shorteners.

Is It Okay For Two Different Companies to Use The Same Phone Number In GMB?

Next is Ralph. He says, Hey guys, I have a client who has two companies at the same address. And using the same phone number they have a GMB setup for both companies. I'm thinking that Google won't like that they are using the same phone number. I guess the better way to ask the question is, is it okay for two different companies to use the same phone number in GMB? Well, I mean, you can get away with it. But the problem is if you're going to be building citations, it invigorates the data, right? And that causes problems you It causes NAP issues, you should really have NAP you should have three or four including the URL, you should have three unique data points within that if you're going to do it.

So for example, if you have a company that has multiple locations, you can use the same GMB name right the same business name, but then your address, phone, and URL or should be unique because otherwise, you can create any NAP issues in it's called ambiguation, right you can ambiguous the data which makes it difficult for Google to determine, which is what. And so having two different company names sharing the same phone number and the same location, unless you have like a, you know, different suite number or something behind it that can cause problems. So I wouldn't recommend it at all, what I would recommend that you would do would be to get a tracking phone number for one of them, like a forwarding phone number, and go into Google and update, change the phone number in one of the listings so that both listings have a unique phone number. That makes sense. But you've got the same address too. So we using the same address and the same phone number will absolutely cause issues.

If you're using the same address and it's like you know your client has two different businesses at the address then they should be able to all they have to do usually is notify the post office that they're going to add suite one or a or like a and b or suite one and two or something like that. You should get permission from the post office to do that or notify that. So the mail carrier will bring will still deliver in the mail. But I would update the GMB address to include some sort of unique identifier for each business as well. All it takes is like I said, like, you know, it could be 123 Main Street a and 123 Main Street be, it's going to the same address but that A and B actually create we're creating makes the address unique. So do that and do that. Do it make a unique phone number, otherwise, you're going to have a hard time getting results. Anytime you go to build citations. It's going to kind of muddy the waters for both businesses. That makes sense. Does anybody want to comment on that?

Marco: No, I was fine. Okay.

How Would You Create An SEO Strategy For A Website That Targets Two Demography And Language?

Next up, he says I'd like to hear about your or hear your experience if you have built a website that is targeted for two different target market base, target markets based on demography and language-wise. But if you don't have this kind of experience what's your take on this issue, for example, target market a country using English language target market big country using be language, foreign language? What's your take if this website is built brand name calm brand name com/so in a folder, this website provide similar services for a newbie, I look forward to hearing your feedback and recommendations. Yeah, I mean, you can do that if you're putting that the brand like the, the foreign language version of it in a subdirectory. You can do that you can also do it on a subdomain. That's typically how I've done it. I've only done it a few times.

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One of my biggest Tree Service clients or contract service, lead generation service providers that I do Tree Service stuff for. He's as he speaks Spanish, and so we set up Spanish subdomain for several of the locations not all of them, but several of the locations and that that tends to work fairly well because so because you know, obviously some people go and in the US cities go and search for stuff and Google in Spanish and so that works what I typically would do it underneath the subdomain but you can do it in a subdirectory I don't have a lot of experience on that. Although I know Hernan and Marco both do so what do you guys? What can you guys suggest about something like that?

Hernan: I'm setting it up for a foreign language, it's pretty easy. Like, you could definitely do what you suggested Bradley, and then basically can hammer them with links in terms of Spanish. Like, you know, all of the stuff that he's working on the English speaking market usually works really really well on foreign languages because if you can get ranked and you can push power and relevancy on the English speaking markets and you can definitely do enough Spanish market. So tactics do not change this just become cheap, or easier, I should say. Does that make sense?

Bradley: Yeah, Marco, what do you think?

Marco: Yeah, I mean, this is just as simple as a subdomain or, or a folder, right? That I mean, you want to take advantage of the fact. So unless it's relevant. So there's you'll be publishing relevant content. And I think that the only difference is, is the age, the age of the people and the language. But the product or service is going to be the same as long as it's that way, then you're not going to run into problems, your problem will come if it's two things that you're targeting that are totally unrelated. And you're trying to push that on the same website. That could create an issue, right? Because right now, it's all about entities. And it's all about relating your entity to the keywords in the niche. And if you have two separate sets of keywords for the niche than that, then that's a recipe for disaster.

Bradley: Yeah, so he said, I heard is this going to affect how SEO should work? work? How SEO works? should be done for a which would be the English site? No, it doesn't as Marco said as long as like. So for example, we had another site that we had Semantic Mastery actually that we had a translator that we had hired to translate it into Spanish. And we put it on an ES subdomain and it was all she did was she was just translating all the pages on the main site, the root domain into Spanish that we had a mirrored site. So basically, all we did was clone the site, and then install it on a subdomain and ES dot subdomain. And then she went through page by page and post by post and translated everything. And again, as Marco said, That's not going to create any issues there. Then what you can do and you could do it in a subfolder too. But then all you would do is put like, you know, a link in the navigation menu or in the footer or wherever on the group domain that would point people to the Spanish version of the site or the whatever language it is that you're you want to translate to and vice versa.

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Right. So on the foreign language site, it would point back to the English site. And I don't see any issue with that, because that's, that's pretty normal for sites that have multi that serve multiple markets or multiple countries, different languages. So yeah, it shouldn't, it shouldn't cause any problem as Hernan said, You're like, I'm assuming you would try to be ranking the foreign language site in a different country. I can, I'm just making that assumption. So focus on the site, right, which would be your English site, I guess, for the SEO part of it. And that should bleed over to your foreign-language site. Right? If you can rank it in the English version on the US, essentially, you're going to you should be able to rank in almost any other country, especially foreign language speaking countries. That makes sense. So he says note, I heard that using a plugin translation is not recommended if we want to make our website rank higher based on the target market demographics.

Well, I don't know. I mean, I've used plugins, that's what I did for my Tree Service sites, and I didn't have any issues with it. And we did. We did get traffic. I mean, I wasn't intentionally trying to rank for Spanish terms. But I know that for a fact that we got traffic leads from people spoke Spanish that had found the pages. And all we all I use for that was a plugin. However, like I just mentioned, the site that we had built Semantic Mastery for a project, we had hired a translator to actually manually translate those pages. I think it does a better job, there's no doubt. So if you're going to be sending a lot of traffic to that on your foreign language site, you're probably better off there might be something out there that does really, really well with that. I don't know. You could do some searching for it, or else just get a translator to do it manually. So he says I use Go ahead. Yeah, before you move on, you have to use a combination, right? Because you can't have it translated word for word, use Google Translate, and then have someone edit my phone. Because a lot of times when you go from one language to the other through Google Translate, it'll spit back garbage it the stuff will sometimes be on an intelligible. So you do have to have a human editor go in and clean it up, especially if you're serving it to an end-user whom you want to convert on the website. Yeah. The last part of that was I don't want to use a separate domain because I don't want to be people to get confused. Yeah, again, just link within the navigation menu or the sidebar or something like that to the English version of the site, and vice versa. So that you anybody that comes that lands on either one of the sites will know that they have that all they have to do is click, you know, the call to action to point them to the right to the site that they want to watch. They want to be visiting. Right.

Is It Okay To Use Your Target Keywords As Top Of Silo Keywords Regardless Of The Number Of Competing Pages?

Simon's up he says in Jeffrey Smith boot camp top of siloed keywords have 1 million-plus competing pages, but in local SEO top of siloed keywords have nowhere near 1 million competing pages. Can we consider the keywords we want to target as our top of siloed keywords regardless of the number of competing pages they have? He also recommends using a sidebar with links but our page design has no side, can we just add navigation links to the bottom of the page instead? Thank you. Okay, um, yeah, number of competing pages just as an indication of what your competition is going to look like, right, the more the higher the competing pages for your exact match keyword, then that usually means you know, it's going to be tougher generally, for you to rank for that type of a term. But you're right and local. It's nowhere near what depends on the market, but and the keyword. But generally, it's going to be a hell of a lot lower than that. But that's fine, you can still get an idea of what your competition levels are going to be by, for example, all your top-level keywords across that your particular project, do it in URL or in the title search, right? So that's a Boolean operator Boolean search and do an in title search with your keyword in quotes and see how many pages are competing for across all of the keywords that you're trying to your top-level keywords that you're trying to target. target for your market your area, and you could also do that across some other locations, right?

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So for the same keyword, but with other local modifier is included, just to get an idea of what the competition levels are like that can. That is how you can determine your benchmark or your baseline. Right? And then from there, you can use that kind of number two, very quickly determine what your competition levels are going to be for the same type of keywords in different areas if that makes sense. And then from there, but yeah, I mean, there's no reason that you can't still target those types of keywords just because as your top-level keywords, just because there are not a million pages. Does that make sense? You're just its competition is relative Marco always says local is relative well, competition is relative as well, right? Your competition for the same keyword that you may be looking at a new if you were to search that same top-level local keyword in New York City, it may very well have over a million competing pages, but in a smaller, much smaller city it may not get anywhere near that. But that doesn't mean that it can't be used as a top-level keyword. That makes sense. Does anybody want to comment on that before going to the next part of that?

Marco: Yeah. Yeah, give Just give me a second. Sorry. This is again, as with everything, it depends on right Cup competition, it's going to be different if you're in mud lick Kentucky, or if you're going after New York City, because I can tell you that anything local, in New York City, is going to have competition in the millions, it's just going to have it so it's any big city in the US, which is why it's so important to understand your market and to understand what it is that you're targeting. Now if for example, as as we've seen in the land when we're doing that there's just a few keywords that you have to go after, but there's still a top market level category right? This still at a top keyword, sell land or buy land.

What you do with that keyword thereafter, it's what's going to make it or break it, so to speak. It's how you're going to push for that top-level so that you try, what you're trying to do is appear to sell land or buy land. But it's going to pull up everything that's related to that. This is what I could set a bottom-feeding what what what we're targeting now, which is working from the bottom, and excuse me, from the top of bringing everything up, we don't work, bottom-feeding and then work our way up.

We kind of switched it, because we can push so much power. But it's really important to understand the market and what you're after, whether your keywords are related to the location, and also understand what your competitors are doing. So the most important part of all this is it's not really what's in Jeffrey Smith training. Although it is top-notch. It's understanding who your competition is no, regardless, the numbers might switch by zero or by two zeros. So instead of a million competing pages, you might be dealing with 100,000 or 10 thousand, it depends which but your top-level category is going to be determined by the competition. Still. So like Bradley said, your competition and what your target becomes relative to the population size that you're targeting. Right?

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Bradley: Yeah, don't base your top-level keywords based upon the number of competing pages base your top-level keywords upon logic, right like what is logical what is the actual top-level keyword, the top market level keyword. And then from there, you build your solid structure out. So it really doesn't matter what the number of competing pages is it just again, that's just an indication of how much work and efforts it's going to take to be able to get results for that. That's all that means.

He also recommends using a sidebar with links, but our page doesn't design has no sidebar, can you just add navigation links to the bottom of the page instead? Thank you. Yeah, and I think what he's talking about, I'm assuming that what you mean is when he's talking about the siloed specific, like category, or post URLs, like the hierarchy, in other words in the plugin that he has, which the new ones coming out very, very soon. I know we've been saying that for months, but we really mean it this time. It has an SEO or like a silo function built into it to where if you're in any particular category, right, which is a silo then only posts and subcategories, you know, anything that's within that particular silo will show up in that menu, right? And so it's a way to kind of create a navigational and kind of like a silo loop, like almost like a link wheel within the navigational or you know, sidebar or the footer or something like that. So, yes, if you have a widget area, and if that's what you're talking about, which again, I can only assume that that's what you're talking about, then you could put that SEO silo menu, the widget in the footer. And it would still do the same thing as it would in the sidebar. That makes sense. Okay.

You could also do those manually by the way if you use stuff like widget logic as a plugin to like set up logic like says only display this if in this category but it's a pain in the ass. So just use the SEO plugin is much easier.

How Would You Expand The Proximity Radius Of A GMB Page And Website Of An Electrician Using The Battle Plan?

So wills Up next, what's up? Well, he says, Hey guys, I haven't electrician with a GMB and a and website who wants to expand their reach further than the presumed 10 k proximity radius and forced by Google My Business. Would it be a matter of creating new landing pages for the suburbs/cities they want to expand into and in those pages also describe the services they would like to offer, then proceed with the usual battle plan strategy to get those new locations to rank? Also by creating the ranking of this new content, creating and ranking this new content would the GMB then start to rank for the new locations or have I got this wrong?

Well, it may but it's very difficult to overcome the proximity issue with GMB. It's not that it can't be done Marco, you know, we Marco will tell you it can be done and we know it can be done. We've done it, but it requires a lot of effort depending again, it's it depends on a lot of factors but like what we teach in local GMB pro can help you to overcome those proximity issues, but it requires work and consistent effort to do so.

But what other What are your other options, right, your only options are to rank organically by doing what you just mentioned, which is to create location-based silos essentially or landing pages which can be become silos which is honestly how you should do it? I've got just quickly on us on a side I've got a pest control client. It's the same Pest Control client that had their GMB suspended for like two months for just some stupid edit that I made to their page anyways, and finally, we finally got it reinstated. And because of proximity issues, they are not ranking in near as many people repackage they used to we used to dominate in a very broad area like I'm talking like five County area, and now they predominantly rank in the county that the business is physically located in. But a lot of the, you know, adjacent areas are not, they're not getting very good results. And as far as the three-pack goes, so I actually had my blogger, she, she's been blogging for them for, you know, years, this client has been a client of mine for years. Well, I sent her some training on how to, I went in, set some silos up in the site, and I said, Look, we're going to switch from doing more topical type post to doing more geographically latest, you're still going to have, you know, obviously, topical relevance, but we're going to target every post we do three posts per week for this client. We have been for years. So what I did is I said, Okay, look, here are the counties, I've created silos for them. There's, you know, this many cities within the county. What I want you to do is for the next, you know, and every single time you create a post, I want you to create a topical post, but I want you to target a specific area within that county, optimize it for that area, and then add it to that category, that location-based silo. And then we do the silo linking structure, internal linking structure, which is like daisy chaining post together with no reciprocal links. Anyways, we started this about three, maybe four weeks ago now. And just yesterday, as a matter of fact, or maybe it was Monday. Anyways, this week, I was just reviewing one of the blog posts that she created, and we're in a very specific county right now. And she has been for the last several weeks because there's a lot of locations in this county. So I was looking at her blog posts and I was just curious, and I was like, Oh, let me go see how this is performing. And I did a search for that particular, you know, their primary service plus the location that was mentioned in the blog post. Even though the blog post was not about their primary service. It was a bug related, like a pest. It was about silverfish. Actually, this company does mosquito

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Take control like outdoor pest control. But this blog post was about a was about silverfish, but she optimized it for that particular location. So I did a search for mosquito control plus that location. And lo and behold, not only was that post ranked even though it wasn't about mosquito control, the post is ranked an organic section, but so is the homepage of the site for which it is optimized for mosquito control. But it was again, it was way outside of where they're physically located. So they got to organic rankings from that. And it's just because of the relevancy that she's been able to create the location relevancy, by creating that Mondo silo structure. I showed her how to do it. So I provided her with some training videos. We talked about this in the mastermind too, by the way, and then by linking from those what from some of those internal posts are from within that silo to the homepage and actually pushed not only the post but the homepage to rank on-page. One for organic for that keyword. So, my point is you can do all of this organically and that's really the only option you have or else. The other option would be to get spam GMB listings, which I don't recommend doing anymore because of Google being on you know, Warpath or rampage lately, or for the last many months and or the or the other option is to do the organic SEO as well as employee or implement the local GMB pro methods which again, requires consistent effort to get results. If you combine those two though, it is very possible that you can get the GMB to start ranking in some of the other areas, but it takes a lot of effort. And so what does that cost worth? Do you know what I mean? Like how much are you getting paid to do it? Yeah, I don't know what you'd be compensated enough to do it. It really depends on the level of competition. Marco, I know you got some comments on that.

Marco: Yeah, it all the time and effort versus what this client is willing to pay you for your work. I mean, this is for a client and you have to understand the math here, whether it's actually worth it for the client to go there. Now if it is and you're going to be paid for it, there are specific things that you could do. You have to create a relationship. Because as Bradley did, between that location that you're that you want to be displayed in, and your business center because you're centered, as you said, 10 kilometers away, maybe more, maybe less, who knows, only Google knows. But it's that relationship where the centroid can be related and we've seen a bleed over into nearby cities into a nearby county maybe. But you have to give the bot right you have to give that that the math, the algorithm a reason to create that relationship between your business centroid, which is where your business is located and the surroundings and that area that you're targeting outside of that proximity.

We have to override what we call our overriding the proximity factor. And there are very specific things that you could do that I've discussed in both our mastermind and in local GMB Pro to accomplish that. And it's specifically through the GMB and in conjunction with what Bradley just shared in here, I'm not gonna share of course in here, because it's paid training, and people have paid a lot of money to get that. And so but I mean, what Bradley gave you a great suggestion, I don't know. Will is in Australia, they have a post office with a street address in Australia, then, by all means, go get a pin in the area where you want to rank. It's a lot easier to work in another GMB. Now that it's another thing that we teach in local GMB Pro how to optimize your Google My Business listing so that it's ready in and ready to go by the time the pin comes back.

Bradley: Yeah, and the last thing I would recommend is, you know, this is not SEO, but it's a way to get into the maps pack. I don't know if he's in Australia if they do this. In Australia, but in here in the United States, if you have a GMB, and you use Google ads, search ads, and you enable the location extension, as long as you end up with a high the highest quality score, which that's, you know, your max cost per click bid or your or your max cost per click Yeah, your max CPC bid, but also increasing your quality score. So just having really good ads hype, you know, super optimized ads, really good landing page, that kind of stuff. You can get your GMB to rank in the maps three pack above the three-pack like in other words, they've ranked in there with it, but it's an ad and so and it will rank in the three pack as well as if somebody clicks to expand the maps pack to show more, it will rank at the top there. And you can do that by using Google ads, search ads, with the location extension enabled. And if there's nobody else competing, like if there are no other advertisers, other companies using Google Search Ads with the local extension enabled, then you don't even have to have a high quality score to get in that maps pack, you'll be the only one.

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If you are competing with other companies that are doing the same thing, then the way to outrank them in the maps three-pack, even though it's a paid ad is to get your your quality score higher, which means a more relevant ad higher click-through rate that our landing page experience, all of that kind of stuff, which again, that's just, you know, standard, basic Google Ads stuff, which by the way, Google Ads has been, I mean, come such a long way as far as their platform with their machine learning, artificial intelligence. They have automated bidding strategies now. They provide you with recommendations three years ago, any recommendation to Google, the ads platform would have given me out to tell you I used to say to my screen, go shut your hat. I mean, because they were awful, they would usually end up costing a lot of money and with very poor results, but I can tell you for a fact because I still managed a lot of bad stuff now. That the automated bidding strategies are really, really, really good. Now, in fact, all I do now is set up manual campaigns just long enough to get enough data into the account where the recommendations start to appear. And what I'll do is I'll test different recommend recommendations that the ads platform provides. And kind of, you know, it takes screenshots and things like that. And I'll test different targeting strap bidding, automated bidding strategies, things like that, to see which ones provide the better results, lowers cost per conversion, all of that kind of stuff. And it's, it's really come a long way, guys, I can't say it's still can be expensive. It still takes time to dial a campaign in, but it's in my opinion if you haven't, I don't know. Again, I don't know what it's like in Australia, but here in the States. They keep pushing more and more add stuff above the fold and more and more SEO related ranking type stuff, right. So organic and organic maps listings below the fold.

With the carousels now like the Google guaranteed ads regular Google Ads ads in the maps pack like it's just insane. So I would recommend that, um, you know, you may want to look at adding ads to your repertoire of services because it's something that I think Google is going to continue pushing more people to paid services including potentially GMB stuff. So I think it's something that if you're not proficient with yet, you probably should start looking into it now. Okay.

What Will Happen If You Stop Paying The Monthly PO Box Rental And Need To Reverify The GMB Later?

Paul's up he says, Hey, guys, if you run a PO Box to verify GMB, what happens if you stop paying the monthly PO Box rental, I need to re-verify the GMB later that PO Box number will be gone. Can you rent a new PO Box number and get the verification card sent to it somehow? All right. I've only in all of my years now that I've been doing maps SEO and again, knock on wood. I'm not saying that.

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It can't happen. But I've only had to re-verify a location via us mail twice. And all the years that I've been doing this which is about 10 now and, and that I mean, I'm talking about, you know, well over 100 GMB listings that I've managed between, you know, lead gen stuff and client stuff well into the hundreds is what I'm saying. And I've only had to re-verify two of them at like, especially the lead gen listings which are spam but you know, their spam listings. PO Box I did you know, I've got many, many of them out there that I've done that with and I've only had to re-verify two of them over all these years. So I used to always renew my P o box PO Boxes that I had verified with. But the problem that I found and this is I stopped doing it and here's why because I would get a phone call from the post office every six or eight months and they would say you have to come in and collect all your mail because your post office boxes full and they would literally put a box like a cardboard box underneath the post office box on the other side where they you know, put the mail in and all that and they would continue

Fill the box up until the box started to overflow. And then then I would get a call from the postmaster at that office location. And they would be mad, like, hey, you've got to come in and clear all this stuff out, or we're going to close your box. And so I would literally once every six months or so I would schedule like two days out of a week, to continuous days to live. And I've mapped it all out. And I would drive from post office location to location to location and collect all this mail. And I used to ask the post office managers, hey, can't you just throw all that stuff out? It's junk mail, and they wouldn't do it because I'd say like, I'm gonna have to drive to your location just to pick up the mail and put it in the trash. There's nothing I need there and they said, doesn't matter. You either come get it or we're going to close your box. And I did that for years, guys. And finally, it got to the point where it was just too cumbersome like it was unmanageable because I have so many of them. So I just said fuck it. I've only had two that I've ever had to re-verify the postcard. So I just stopped paying and I'm actually let every single one of my

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Except for the ones that I actually do want to receive mail at which you know, like some valid businesses, I've closed all of my P o boxes. So now just so you know what I do when I do set up which I still do it that way but I still set up PO Boxes for GM bs is it works. I just do a three month, right you can go right online, run a PO Box for three months, very inexpensive. You still got to go to the post office to fill out the paperwork, sign the documents, get the key and the boxes signed and all of that. But then I go back a week later, or 10 days later, get the postcard from Google, verify my GMB listing, then I go right back online, and I cancel the account. And that's it. So it cost me three, three months, which depending on the area, and it could be as low as nine bucks. It's ridiculous. And I just don't renew them anymore. So my answer is, you know, let it go. It's very unlikely that you're ever going to have to re-verify it that way. If you do.

I don't know because I haven't had to do it. Since Google's made all these changes. In the past, I would just go in and you the address the physical location of you know it because I have done that in the past where I've had to revert or I've had to get another box in the same location. And I just went in and change the actual box number and then updated it and requested a new verification card at that point. And then I was able to re-verify it, but I don't know now because it's changed so much the GMB like how they're handling everything, it you may not be able to even do that now or it might cause a suspension and I don't know.

Marco, would you know about that?

Marco: No, okay. I wouldn't worry about it, though. It's highly unlikely.

You know, remember guys, that's the Nate that that's one of the risks we take when we do something like that. It just it's part of the process. So and I think destroying mail, even by the post office violates federal law. That's why they make you come and pick up your garbage. You

I know I said, I even told him, I'll send something in writing. Like I was like, Okay, I can fax you or send via us mail or email, anyone, any which way you prefer, I can send something that's giving my authorization for you to discard the mail and my P o box and they wouldn't do it. They know like, so I used to do that driving shit. Like, it got to the point where it was ridiculous. They would have to spend literally two full days going around and those are just the ones that were local. So I just stopped doing

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our next question says, Okay, guys, thank you so much for the enlightenment. I was battling previously whether to buy another domain or not. Okay, so he's talking about the foreign language stuff. Now I'm relieved to know what to do next. I bought the battle plan version three yesterday. I'd like to implement it for this. Very good. Awesome, thank you. Battle Plan. Yes. Don't skip any of the steps carry it through to the end. And let us know how it

Is PO Box Better Than Temporary Office?

Yeah. JACK says I had a temporary office address for our business. I don't know somebody brought it to Google's attention but they can get with all of the reviews, SEO work, etc. and not have to set up a new one from their home address which is verified but it just is sitting there waiting. On review. I saw your post somewhere recently where you liked the PO Box better than the temporary office. Yes, I still still think, you know, it could have very well been that just there was some sort of manual. Remember, there's a big GMB spam team right now that's been out there. That's just you know, their, that's their entire job is to just go try to identify spam listings and terminate them suspend them. And it's very, I mean, it's easy to do it with a PO Box too, but I you know, because the street address is the post office address. However, I've not I have had one recently suspended one of my Tree Service sites. And I think that was the reason because I hadn't done anything in the GMB at all for four months and and I just noticed it was suspended about maybe three weeks ago. And I'm assuming that that got caught up in the same type of thing that I'm assuming yours got caught up in which is just it was man reviewed by the spam team and they saw that it was at a post office so they, they, they suspended it. But I've noticed that those read those offices those shared workspaces and you know things like that as well as using places like ups stores, they tend to get suspended almost immediately or get caught much quicker and sooner than po boxes do. So, unfortunately, it is what it is. As far as if you have now a verified one to a home address that's much better. But if it's not been you know, if it's not been reviewed like in other words, if you submitted the if you verified it because you received the card and entered the number of the pin number and and all of that and submitted it but now it's being it's being left for for review. I know for a fact that there's an issue with that we've heard about it in our mastermind as well as I have a client that tried to verify we you know, I tried to verify another GMB listing for him at an employee's home address.

In a different city, and it was the same thing, it's a valid home address. But once I submitted the pin, because we received it, he sent me a, you know, screen. He took a photo with his phone and sent me the pen. And I verified it. And that was, I'd say a month ago, and it's still pending, still pending for whatever reason. So I think there's just a glitch going on with that. Marco, do you got any comments on that?

Marco: Well, even though it's pending, if it was already verified, everything will go live at the post will go live. So I said, just leave it because I got one go live though. What's that the map won't go live. Yeah, but the post and everything. Everything should be a website in the post. If it's verified. Your pending verification if it's verified, and it goes into pending, then yes, the map, the map listing is there, everything's there, but it's just whatever change you know, I'm telling you that my the one that I'm talking about specifically.

It's been I've submitted the verification number and it says it will be. You know, it takes up to three days to be reviewed before it goes live on Google Maps and it's been stuck in that position like in pending for about a month now and the GMB website is live and published and the GMB posts will will publish to the GMB website. But there's no maps listing. And so the GMB post won't show up in a knowledge panel because there's no knowledge panel either because it the maps listing isn't there. What I'm saying is the GMB website is the only thing out of that entire setup that I did for the GMB that is live, everything else is still not published because it's in pending status. Does that make sense? Yep. So unfortunately, I don't know I don't know how to how to force that either. It used to be that you could have an unverified listing and you could verify it and it would it but it would be published but it would still show as unverified even though you verified it. And then I've had in the past I've had people like our you know, one of our members in our Semantic Mastery mastermind

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Who was a high-level local guide? Just go post a review because it was a published listing, although it was unverified. publicly, it showed on verified, and I would have somebody that was a high-level local guide, go post a review. And within a matter of days, sometimes hours it would go, it would say verified, right, but no longer if it's unverified, even if you submitted the verification number, at least in my experience, if it's, if it's still in that pending status, it's not going to publish, which means you can't do anything about it. So, unfortunately, I can't help you with that. You just have to wait. I don't know what else to say.

How Many Posts Do We Need To Display In The Sidebar?

Okay, next question. And we're almost out of time. We only got a few minutes left guys. He goes when using the sidebar and listening to post in the category. How many posts did we display if there were 100 posts in the category, what would be the max to display I would just, you know, do 10 something like that. It's not even really 100% necessary it you know it as long as they're only posted URLs that are showing from within that category doesn't bleed the silo the theme of the silo if that makes sense, but there's really no reason to put 100 post URLs or you know, links to post in a sidebar or footer that's, that's just ugly and nobody's going to click through all of that. So, you know, put 5, 10 max maybe I would just do whatever looks an aesthetic you know, whatever looks good, right for your particular design.

Can I get the charity link please fits ask for it? Okay, cool. He gets you gave it to him.

Do You Have Any Experience When Using Virtual Office Address To Verify A New GMB Profile?

By the way. Another question. If you don't mind. Guys, do you have any experience using virtual offices to verify your new GMB profile? No, don't do that. I just answered that. Really? And do you also cover the GMB topic in the battle plan for a beginner? Yeah, that's what that's for that it's really for beginners. I mean, it's for beginners and it's just the process the step by step process that we use, whether it's a new site, an established site, local, nonlocal, doesn't matter. Okay, so haven't gone through all the things pages yet, if not which Semantic Mastery product do you recommend for beginners to start building? GMB? Thanks, guys? I am a sheet slasher Oh, sorry.

Okay, uh, what I would recommend is, if you're just doing GMB stuff like there's no better product in my opinion than Local GMB Pro you know, with local, local PR Pro a great add on for that because you can get some really good results using press releases to but if you were, like I said local gym before the battle plan will help you a lot, right because it really points you to the done for you services and MGYB which is your best bet. Use the money that your client gives you to purchase done for you services. But if you want to understand the concepts and how everything goes together on a much deeper level than honestly by local GMB Pro, and that's going to show you how to get much better results out of a single GMB listing instead of trying to build multiple GMB listings. And then obviously we have stuff like local PR pro which is a great complement to that or RYS Academy 16 offensive, but it's very, very powerful. But once again, you can buy done for you drive stacks, which can push GMBs very, very powerfully. You can buy those directly from MGYB. So just go through the battle plan, do that first. And then once you start implementing all everything that we talked about in there, don't skip on parts don't just do 25% of it and contact us and say that's not working. doesn't work like that. If you put all the pieces together will work. There's It doesn't mean you're going to rank every time you put all the pieces together because it depends on the level of competition, a lot of other variables but you do that at link building to it. Posting consistently that kind of stuff. You should get results. If you need additional push after putting those components together. That's when you can get into the advanced training and do the advanced steps. Okay.

Okay, great. This is a good tip. He says I've had two GMBs that got stuck in pending I called the GMB team and acted really stupid. Marco always recommends it when you call G, Google support it all you always ask you act really stupid. He says and asked why it's not going live both went live a week after I called that's a good idea. That's something I have not tried. So thank you for that comment on that.

Nope. Nobody has any comments. Well, there's no other questions, guys. I'm good. I think we're gonna wrap it up.

Okay, cool. Let's do it. We're close enough. Thanks, everybody for being here. We will see you guys next week. Thank you guys, guys. See you next week. Bye. Bye. Bye, everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 258

By April

Click on the video above to watch Episode 257 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Bradley: So that means we're live now actually. We're going live here. Okay, so Hey guys, this is Bradley Benner with Semantic Mastery. So let's see what we're trying to get a live Hump Day hangouts going here.

Hernan: So get your camera.

Bradley: Activate the camera. Yeah. Sweet. And then looking at you. So bear with us. We're trying to see the pin, I think.

Adam: Okay, yeah. So we're going to try this, everybody. Welcome to the episode at 258 Semantic Mastery is in Denver. Hey, I just wanted to say hello. Now that we've actually got this up and going and we're going to do our usual thing real quick. If you're joining us for the first time, I might be a little confused because clearly we are we're still trying to figure out how to work computers. We didn't get Marco and you can join on hard work on the technical side, back in. But while he's doing that, I'm gonna go down and say hello to everybody real quick starting on my right here with Chris. How are you doing?

Chris: I'm doing good.

Adam: And normally I would ask you what the weather's like. Stupid so it nice. Yeah, it's about 70-75 pretty nice. I'm Adam. And next to me, of course, is Bradley Benner.

Bradley: Hi. And last but not least went on over there who's being goofy

Hernan: Hey everybody

Adam: Oh, man looks like Marco is coming on so as soon as he unmutes himself Marco if you want to say hi and you're in here say hello to everybody

Marco: I don't want to say hello in any thinking body man. I'm just playing What's up everybody? Good to be here. It's good to be here. Hump Day Hangout. I'm going to join you guys. Oh, yeah. My ready.

Bradley: Alright, cool. So do we have any announcements or like are we going to do normal announcements are we gonna go through it?

Adam: You know, we just for those of you who know or don't know, obviously we just got done with POFU Live event here in Denver. Get to meet up with returning people as well as some new people which is amazing. Sharing stuff in small groups there's a lot of fun just had a blast and then of course carrying that on meeting up outside whether it's for lunch whether we did some evening events that were a lot of fun and you know we wanted to give people cuz we were hearing from people you know I missed it this year, you know, I couldn't make it things got mixed up, that's fine. But we want to give you a special offer to get in now and I'll put that on the page. If you want to grab a VIP ticket, you can grab that now it's going to be up for a limited period of time and you can save a bundle on that and come join us next year so if you you know you're one of those people are saying hey, I will be there next year I want to be then this is the time to do that.

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Nice you guys got the figured out over here. Yeah, I don't think so. So no worries and other than that, I want to say for the people watching today maybe for the first time you are in the right place for watching us you can check out the replays of course on YouTube on Semantic Mastery channel just hit subscribe stay up to date with those. If you ever have any digital marketing questions just come semanticmastery.com/hdquestions, ask us. Of course if you're live you can get a little bit more out of it by clarifying or giving us some feedback. But you know, we understand you can always make it live so you can just ask your questions, check out the replay. And then the next step for you would be the Battle Plan if you want repeatable processes for your SEO and digital marketing, and check it out at battleplan.semanticmastery.com and for everyone else, who wants to take things up a few notches, you know, you want to be around the people who are doing what you're doing, which is trying to either grow your agency grow your business, then you need to be in the mastermind. And you can find out more about that at mastermind.semanticmastery.com. Right on cool. And last but not least, because we got several questions about it this week, but if you need done for you services, which should be everyone whether you're doing it for yourself, or you're doing it for client projects, go to MGYB.co. All right stuff syndication networks are West drive, stacks, press releases, links, embeds, and a lot more coming. So head over there and get that stuff done. And as far as announcements on my end, that's about it. Marco Are you guys we got anything else we need to touch base on

Good no good. Yeah, we got a lot of questions so let's go into that standby cuz I gotta try to find it.

Okay, so it looks like the first one is from Mike he says thanks for the great information I want to try to get back to you by mentioned that you have a good intro video but it has very high volume compared the video volume level hope it's okay to say it. Thanks. That's a good thing. Can you make a note of that too? Yeah, view that is you're gonna try to edit our processes if that's the case. So thank you for that, Mike. We do appreciate that.

URL Structure For Siloed Website

Next is a question. He says. What about strip the category base from category slug so it looks like a page site.com. Katie's asking obviously about the URL structure for a siloed website. Because I'm Yeah, yes, he's asking if he can use the restricted category slash post name out of the permalink structure for silo and absolutely you can just using post name premier link structure, it's fine. It's called a virtual silo works just as well as a regular siloed would Sorry, just bug does it in the face.

What Are Your Thoughts On Having A Syndicated Branded Network Using High Quality Spun Articles?

The next is vitality says hello Hope everyone is doing great. What are your thoughts on syndication network versus syndication network on the branding network using high quality spun articles readable that can this bring more SEO benefit? I mean, I know you don't need to I would on your primary tier one branded network, you're just going to be republishing content from your blog anyways, if that's what you mean publishing spun articles to your blog, I would recommend now and recommend that instead, you would use curated content, it's better content and creates co citation. And you don't have to be a subject matter expert. You can just find other good content out there that you can grab snippets from and share we've got a product called content kingpin, which shows you exactly how to do that. That's what I recommend is just going to read better it's going to be more valuable. Produce more benefit than spun crappy articles would be if yes, what you mean. Marco, do you want to comment on that?

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Marco: That's exactly what I told him in the Facebook group, I just wanted him to come here. So that we could get go a little bit more in depth. And just to make sure that we hammered that home right that you're doing, you're way better off with curated content, citing sources and all of that versus just a crappy spun article that nobody knows what the hell is saying. One of the things that's important here is that as your tier one brand, and you want it to look good, and if someone happens to come along to your tier one brand and you want that person possibly converting or getting into your funnel so that they end up on the website, and they end up in your sales funnel. And so what do you want that person to see in your tier one branded? Which is your brand amplified? Do you want them to see a crappy spun article that makes absolutely no sense or do you want to curate something that convert that person into a website visitor and perhaps a client or a customer. That's the question that you need to ask.

What Are The Best Techniques To Let Google Recognize Entities?

Right on. So the next one is from Steve. He says, Hey SM team, what are the best techniques for getting Google to recognize entities? For those doing GMB or Google My Business? Google readily creates knowledge panels or me, or excuse me, MREIDs. But what about those working with the web properties? People products, etc? What can we do beyond schema and Id pages and the G stack? Getting a Wikipedia entry clearly works, but it's very difficult for most gyms, taxis probably wouldn't married a Wikipedia page, but it does, but gets in MREID through GMB. So, how do we level up the field for non GMB entities? Well, that sounds like a perfect question for Marco, I quickly would say that, you know, creating all of the syndication network and drive stack and all of that SEO shield including the ID page, all of it together is going to help having the structured data using sameas attributes is going to help. But there are other things that you can do, for example, have a paid account of some sort that helps to validate the entity as well. Meaning like pay Google for something AdWords campaigns, or, you know, Google Ads campaigns or for extra drive storage, all of the above, a G Suite account, something like that. But Marco, what else can you add to that?

Marco: Now, you just went over exactly what he supposed to do. If you can't go in and get a verified GMB, which has a completed was not the complete entity in Google, because you can add social media and all these other things. Then what you need to do is you go in and you verify it another way and the best way that I know is getting that credit card on file, whether it's a company credit card, a personal credit card, where you're directly related to the company. What that's going to do is it turns you into into Google's customer, right other than a mage, and elite, and someone who is just abusing services, rather than payment, it gets that credit card on file. And what happens is, you know, yeah, you can have fake credit cards or whatever. But but that belongs to someone, it's a thing. Then, on the web, it's it's in their database. It belongs to a person, but it belongs to a company. So you just went a long way towards validating the fact that you're real. You're not just another mooch, another leech, then you do everything else that we recommend. Absolutely. The schema, the @ID amplify it through the drive stack plus Gsite, press releases, I mean, companies do that on a regular basis, they announced their news, and then link building to all of those to just help to solidify everything. That's what's going to get you when you can't get a GMB and Google understands that then there's other way, getting into all of the different data aggregates.

Bradley: crunchbase would also be a good one.

Marco: crunchbase is perfect, but I was going to also say wiki data because Google is drawing directly from wiki data, you say that Wikipedia isn't feasible, or sometimes it would merit. But your company wouldn't merit a Wikipedia entry, a Wikipedia page, about the company and about everything that it does. So you pay someone to get you on Wikipedia, you pay someone to get your Wiki data. I just as interesting as I just posted to my partners this morning, about getting into Wikipedia, wiki data, for Semantic Mastery, because I know a guy that does it and his prices are really, really good. So that's absolutely you get everywhere. That RankBrain goes to aggregate data about your entity about your thing, and make sure that it's consistent throughout citations. I can't remember if you mentioned citations, but that's a perfect way. citations are a really good way. It doesn't have to be just for local. It can just be your company. Right?

Can You Share Some Basic Guidelines For Link Building?

Right on next one is Mike. Mike says hello everyone. Can you please share some basic guidelines about backlinks specifically about the text when doing backlinks? When to use exact match keywords for anchor text link or my brand anchor text when writing a small post or short reply on forums, what information you suggest to include in the text and what links? Okay, there's a lot of questions squeezed into this one, Mike.

So on a kind of a broad level. Personally, I don't really sweat backlink ratios as far as anchor text ratio is like I used two years ago because I mainly just do everything through naked URLs and like any other any real backlinks that are going to be built are going to be built by my team and MGYB by Dadea. And he knows what to do. You just provide them with your seat set of keywords and he creates all the ratios to where I don't really bother with it because I don't really build my links outside of what we have him do.

But really, I use mainly when I'm doing like press releases, for example, because I do publish a lot of press releases, it's almost 90%, just naked URLs, do brand anchors, and very rarely actually use any keyword anchor text, because it's not really now off page, I mean, on page, that's a different story. So, you know, you want to have, if you have content silos on page, you want to make sure that you're linking through the content, you know, to daisy chain things together using variations of keywords that belong in that specific silo, but not always the same page because or, excuse me, the same keyword anchor. But as far as, you know, link building or blogging even in by the way, when you do that, if you're syndicating content to a network, it's going to make sure that you're not always hammering and getting External links from even your syndication network, your branded network, always pointing back with the same anchor text. That's why you want to do that.

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But once again, you also have all those keywords that we add the same type of keywords that we would add to a drive stack build would be the ones that we would add to the link building campaign. And it's a way to just continue to push relevancy in at different tiers. There's different sets of rules as to what you can do as far as anchor text ratios, right. So again, I just hand that over to Dadea and he handles all of it. You want to add to that? Anybody?

Adam: Not to that, but to the next part, so

Marco: Okay, yeah, yeah, that first part generic naked, and brand anchors, right? Yeah. Because what we want to do is what we want to create link diversity. Once you have that, then it's a lot more powerful when you hit it with that with that with whatever anchor text it is that the broad right and then you can go really eating hone in on the exact match, because your your link diversity is going to withstand some exact match anchors. If you don't do that, though, if you don't get those generic naked brand anchors and whatever you can in there, then what's going to happen is you're going to get it totally unnatural over optimization problems. And if you if you raise enough red flags that way, it could cause a manual which is when you get into all kinds of problems.

Bradley: Yeah, you're gonna do it,

Adam: the tech you were writing a small post or a short reply in the forums, what information do you suggest including the text and what links? For me, I mean, I start out by saying that, you know, it's, it's too vague, but if you're just doing this, I look at this as you probably want to look at it more from Hey, what information makes sense and if you're doing this for an actual strategy, that you're putting information out there, that increases the likelihood that your post is going to get traffic which I understand sounds kind of goofy, but for a forum that it's it's well received, right? And basically, I'm saying quality you know, don't just say I've got to include x y&z you know, if you're going in here and doing this for a long term strategy, I would say make sure you're putting out quality information.

Bradley: Not only that, but if you really want to know how to test what type of a text and link to use as your best link for a forum signature tested in AdWords like search, you know what I'm saying? Because if you can get your headline, and you know your brief description and and the link and the offer to convert on through AdWords, and that's what you put in your forum signature, and you'll probably have a lot more likelihood of it doing well. I mean, it's, it's because you could test it quicker as my point other than trying to have some signature line that really isn't very compelling, it doesn't convert very well. And you have to wait for weeks or months to get any results to determine that, right? Because you've done a lot of posts, you can really kind of hone that in very quickly using AdWords or Google ads, and then add those to your forum signatures, if that makes sense.

Okay, anything else? Is it better to link to most of the times the homepage or a specific service product page? hope it's not too complex of a question was a lot of questions you squeeze in there. I think it depends on what your call to action is within the content that you're using for the link building. Right. I think it makes sense to link to the homepage at times, but also to more specific.

You also, you know, more specific product and or service pages. However, you also got to keep in mind, like, what is the purpose of the content that you're doing and the overall strategy for that campaign? Because if you're trying to push, you know, specific, a specific keyword like for particular siloed, for example, you can hit any one of the pieces of content within that silo, which you would call a deep link, because it's not going to matter if you have the dawn page structured correct, which is what we talked about a lot in the mastermind, then anywhere that you're going to hit that particular silo with, you know, inbound link, equity, it's going to benefit the entire siloed. Right, so you wouldn't want to comment on that anybody good or no? I would just say, Well, no, sorry. No, as a general strategy, he should be probably looking at distributing backlinks through his inner period.

Adam: But yeah, beyond that, like Bradley said, it just depends on again, what you're, what you're referencing, or what exactly you're doing, but you definitely want to distribution

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Bradley: Yeah, yeah, I mean, in other words, you don't want to just always hammer one or the other. Does that make sense? You want you do want to split it up and spread it out. Crazy be we can have it.

Marco: Well, what matters here is how the website is set up, right? Right setting up the whole the homepage to convert, or are you setting up a category right pages as categories or categories as pages where you're looking to push your silo through your supporting poles, and then that top market level category is going to be what you're trying to rank because that's where you want people to convert, actually, you want people to convert all along the way. But just to be sure on the question, if your link building to an inner page, right, then you make sure that you have it set up so that you're pushing that top market level category up, because that's what's going to bring all of the other keywords with it. It doesn't make sense to only link build to the homepage, if what you're trying to rank results somewhere on an inner page in the category or in a post, or maybe it's a lander, within the website, it all has to do with how everything is set up, how your website is set up. Should be how you direct your link building.

Bradley: Awesome. Thanks, man.

Adam: Sorry, real quick. I've got to bring this up now. So Wayne has a question for you. It's the most recent one. But says Bradley, Your voice sounds very different today. Is this part of the new makeover for Hump Day hangouts to make it more sexy? Okay, thanks, Wayne. I'm not really sure how to answer that one. Yeah, let's take a compliment. Yeah, just couldn't we have to read that? Alright,

How Long Before You Can See The Results Of Battle Plan 3.0?

so next one is I have been following the Battle Plan 3.0 for a GMB asset. It's been about two weeks since I followed steps one and two of the plan. How long before I find out the results? I don't know if I'm facing stiff competition or middle of the road competition. How long do I have to wait before I hit it again? I did. I didn't want to read set the G algorithm Thanks. Okay, um, put all the pieces together. You know, that's what we talked about, if you use the Battle Plan, it's not a, if you just do 25% of the work, you won't get 25% of the results, if that makes sense, because you put all the pieces together and it has a more like a, an exponential effect, if you will. So it will work a lot better if you put all of the components together to create that entity loop or that SEO shield, whatever you want to call it. So if one and two if you put one in two pieces together or completed steps one and two, and you know, you know, complete the next steps to and I wouldn't stop until all that entire asset creation. You know that SEO shield is really put together. So we're going to be talking a lot more about that in the coming weeks for some of the stuff that we've got coming up. But Marco, do you want to add to that? I think he's muted.

Marco: Sorry. I do want to talk about this a little bit? Because something about this really stands out to me. And I don't want to pick on him, because I see that he's just beginning. It's following the Battle Plan. He's in step two. But dude, how can you not know your competition? If you're just starting out? Like sometimes when you get to the point where you know how much power you can push, when you know exactly what you're doing, then the competition doesn't matter. It's just a matter of what you're going to do to take the competition down. You're at the start so you have to do thorough competition analysis to know exactly how much power it is that you're going to need to push. Because a lot of this, you might do too much, and it might not be necessary, or you may be doing too little and more might be necessary. So I mean, you have to know what are people paying for AdWords in this niche? Google ads, how much are they paying? are they paying for Facebook ads, YouTube ads, other ads? How many competing pages does it have? Is it in the 2000s? Is it in the millions but singles is it in the 10s of millions is that in the hundreds of millions? Once you have all of that together, you'll know exactly how tough and how stiff the competition is and then you'll know exactly what to do. But the plan is still the same right syndication network, drive stack plus Gsite, press releases link building, and then embed runs and link building. And then you you do all of that before you start analyzing the data and seeing where your project has landed in rank. Because you'll see that different keywords rank differently, different niches rank differently. So you have to know whether you need to isolate one of your market level keywords one of your top keywords that may be stuck second, third page, you may have to isolate that and hit that individually. Once you've done everything.

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So without completing everything part one of the plan, as Bradley said, finish everything first. Once you do that link building one which it which is which is the final piece, you let it sit 21 days, four weeks, and then you come back and analyze the data and see what it is that you have to do. But guys starting out, when you're starting in this, it's a must for you to be able to analyze the competition and understand what it is that you're up against. Because whether it's you investing your money, or whether you're investing your clients' money you have what you're going to spend your money on, and how much of it.

Adam: Yeah, and I'm not going to be able to get the quote right, Marco, maybe you can help me but this reminds me of what you said, might have been during your talk of POFU Live, but basically like Sun Tzu and the art of war and saying you want to come to the battle knowing you're already going to win and you can't do that. If you don't know what your competition is.

Marco: You have to know that you're going to win the war before you fight the first battle. I'm paraphrasing because I can't remember the exact quote of him but but it's along those lines. How can you know whether you going into you know, you can't go blind into battle I might a bow and arrow and I'm going up against how it's all right. I'm going up against a nuclear missile that well I'm not going to do very very well. So once once you lay it all out, and you're absolutely right, it is war. And you understand your enemy your competition is your enemy always. And you know exactly what it is that you have to do to take down your enemy Well, you you win the war and you haven't done and think about it all you've done is study the enemy. It was I love Sun Tzu and thank you. That's awesome.

Is It Possible To Target National Keywords By Using Verified GMBs?

Alright, so the next one says Is it possible to target national keywords by using verified GMBs? So are gonna hand that one over to you because I know you talked about different strategies for that kind of stuff. He's got an example a follow up question next. So again, is it possible to target national keywords by using verified GMB? For example, a long tail keyword like how to lose weight?

Marco: This isn't totally an independent, it depends question. Yeah, what is it that you're that you're trying to do because one thing is local. And what you're targeting is the proximity factor and then overriding the proximity factor so that you can get into outlying areas and target those. You can totally do that. You can totally extend the centroid and somebody was just somebody who guys who was in our local GMB Pro just came out with extending the centroid in in his own training his own original train, and I'm not going there. I'm just saying what the fuck man? But yes, you can extend the century and there are different ways that we can for extending the century, so you can totally do it, you're going to need a whole lot of GMBs.

Because in a place like like New York City, Chicago, LA, you're going to need to push a lot of power inside inside just I'm going to get one GMB do a whole bunch of pose, and then that's going to get me where I need to go. It Again, it depends on the competition. Now, if it's a national keyword, like cosmetic manufacturer, and there's no location, like you don't need to use location, there's nothing location based. Why would you target it with a GMB? Other than to create like a national headquarters for the brand, but that would be branding. That wouldn't be so so this is this question is kind of confusing. Yes. I don't know about you guys. Because because they were talking about two different things here. And maybe what what you what you're trying but what you're thinking is you want to become the knowledge panel for the keywords. Well, that's brand plus keyword association. And I think Fabian is in RYS Academy Reloaded and we teach that all day long we we should we show how to do that? I mean, we've been doing it for a while will be going in five years and mates and says Bradley ranked is Virginia SEO, SEO Virginia? So yes, it can be done. It depends on what you're trying to do.

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All right, but I'll take you to the next question lockout Marco, you guys. It's like back and forth. Is it? Yeah, so I totally said what I meant if or is maybe hosting original content on the money site, but on the branding network, instead of syndicating content, hosting high quality spun versions of posts from money site. Best regards? No, I mean, there's no reason to. That's what I'm saying. Like if it's your branding, network, your branded network, then there's no reason that you would need do post spunversions of your money site post because I've just republished the money site posts again, I don't recommend using spun content as any on page or any first tier link building stuff, because it's just not a good idea to do that now it's even if it's high quality spun stuff, which I guess you can still get away with that if it's done very, very well. Okay, cool.

Will An Existing (Non-Semantic Mastery) GSite And Drive Stack Interfere With The Ones Being Built By MGYB?

Next one, Katie says Hey guys, I was talking to a dentist about his SEO he told me his son was doing it but he was getting nowhere I spoke to the son and he told me he bought some gigs on Fiverr for Google sites and drive files I told the dentist you get what you pay for. And then I may be able to help do it properly. Can I go to MGYB and by G site and drive stack for this one or is it too late? Well, the current g sites are drive stack his son setup interfere with the one MGYB would build. I don't think the sun will let me delete all of the work he has done. Thanks.

Well, I'll let Marco also answer on this one but I would absolutely get a new drive stack and G site that is built correctly. Which will likely the other one because the other one was not put together properly. So it's not really pushing any relevancy or entity validation, if that makes sense. So once it's done right, that would be the one that would come be associated with your entity because it will be done correctly. But Marco, what would you say was is it critical that the other one would be removed or deleted?

Marco: No it won't matter and as a matter of fact what what you could do is add those satellites to push into the new drive stack was decide that we're going to create for for you which is done right, then you can link building to all of those which is only going to help I mean, it's not gonna hurt. Absolutely not. But you what you do need is that is that friend that drive stack empty site created my way, not somebody else's way. Because they always skip corners. They never do the work that they're supposed to think about. And I've said this before, it takes between six and eight hours for a train building. Jessen, by the way that the original RYS to do one and do it properly. Someone was going to charge you, maybe, I don't know, 50 bucks. And they're going to spend six hours, maybe eight hours building and drive stack? No, no, it's not gonna happen. The money just isn't there, right for five bucks. 10 bucks, 15 bucks. We charge what we charge for a reason. You and you're absolutely right that and when I saw this, I couldn't believe it you do get what you pay for. And if you go to Fiverr sometimes you've got some really good gigs in there that do a specific thing. But when you're talking about pushing power, the Rank Your Shit Academy Reloaded me. There's only one way to do it. You go with the original.

I agree. Yeah, this one I would probably be careful if I was in this position, because now I'm thinking okay, there's someone else in there. So this to me goes back to managing client expectations and saying, Well, now there's a son who's got, you know, backend access to everything. So you might want to be managing to him. The son's involved and he's screwing around with stuff on that I don't know about then, you know, I can't be held responsible for some of this stuff. Yeah. working against our goals, so I'd be careful with it.

Okay, moving on the next one. See, I'm trying to find a guy stand by me. I think Jordan had a good one. He said mastermind plus sub mastermind group equals the cat's meow. I totally agree with that. It's not a question but I like it.

Do You Work With Third Party Syndication Networks And Stacks That Are Not Setup Correctly?

Okay, so the next question I see is I have questions about your done for you service syndication and stacks. I've had other vendors create those before but don't think they were set up correctly. I see a theme here any any any problem with having you do them again? No, actually, that's the best thing to do is just come on, come get it done correctly. And then you can analyze the ones that we've built for you versus the ones that you got from other vendors and, you know, figure out what was done wrong and apply it to the old ones. Yeah, yeah.

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That idea. So yeah, that's what I would do, because that's what a lot of people, I mean, see that I go by RYS Academy. And that way you can go through the training and then you can understand what was done and then go fix the ones but again, your time is best spent on just purchasing them and letting somebody else do all that manual work, right.

Do You Create One Google Stack For Each Service Offering URL?

So the next one is Nathan says, when you build these stacks for people I know you ask them for the main keyword However, what if they offer multiple services? Do you create one g stack for each URL? For example, the company that offered HVAC and plumbing services do you create a stack for each URL or service offering a company slash and he went through several examples now, I mean, you can but another way to do it is to have a brand stack created, which is what we do. We recommend for whatever your primary keyword is or keywords, top level keywords, and then from there, once you get it back, and at some point, we're going to provide this as an additional service, but once you get the branded drive stack back, you can go in and clone the folders that are contained in the the primary drive stack folder, and then re optimize that it does require some manual work, but for each one of your silos or product services or categories on your site, so that way, you're mirroring your internal files from the drive stack inside of a branded and overall branded Drive folder. So again, you're just building that relevancy, you're going to mirror the same type of site structure that you have on your website into your drive stack. It does require some manual work. But the most important thing is to have that branded drive stack with the top-level keywords associated with that brand. So that makes sense. And Marco, do you want to come in on that?

Marco: No, that's what I would have said. No, we're not going to create both. If you submit HVAC, and if you submit plumbing, and you, you asked us to do keyword research, we're going to give you everything that's related to that. If nothing you have to do your own keyword research and submit the keywords that you want related to your brand which as Bradley said, we asked for about 50 and go for top keywords. Don't go for the long tails, the long tails you're going to get as you build it out as you build your supporting post and as you build your inner pages and you mirror your G site is up your money site on on the G site. But Bradley just so you guys know and I just got the news yesterday we're testing the drive stack and G site as we speak. It's coming right it's gonna make it a lot easier. And right now like if he wants to make it easier on himself and clone, the drive stacks, then what he can do is he can make a donation to my charity and then right to Christie for the webinars right through charity webinars for last year and the scripts, and I'll put the link to the donation. That's awesome. Thank you.

And I'm not seeing any other questions you guys see any more? No will give people a minute here and I know that there's a little bit of a delay here. There's not much delay through zoom though.

So um, I did see a question in YouTube here. I said we're in Colorado, we're still in Denver, Colorado. Yeah, we're a very short period. So what is the URL if people want to get the early bird discount for next year POFU Live go to pofulive.com/2022. I'm pulling up to make sure I'm not lying, pofulive.com/2020 and make sure you use the coupon code 2020 or 2020 action taker. Yeah. That's going to be the lowest price ever. Oh, yeah. It definitely was a good event. I thought it was really good. Well, actually, let's touch on that.

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Real quick we got a few minutes we can wait for some questions here I want to share with people so we had Kathryn Jones. So if you haven't seen her you can probably get search for CF design school Semantic Mastery, check out a webinar we had with her, she dropped some good knowledge for everybody. Especially a lot of the people, they're growing their agencies growing their consulting and you know, she taught them and us about funnel design but not just you know, hey, me do this to make your funnel look pretty. But you know, it's about converting, not being pretty. And then how you can do this and how in a short period of time, you can create these things that you know, you can really crush it in terms of selling to clients or adding it onto your agency. So that was pretty cool. I don't guys have anything else to say about Katherine's presentation I was gonna get and then Adam Benjamin was another one of our guest speakers. That was great guys got a ton of sales experience. This was really cool talking to him getting some insights about basically kind of brand positioning, which tied in really well with what her non talked about about just one second.

Part of an audience presentation was about personal branding. And then how you can help yourself basically by growing yourself as an authority and it's not some, you know, 25 step crazy, you know, diagram you got to follow to do this it was it was pretty simple, but combining that with what I think Adam said would be really powerful, so cool

What Was The Biggest Takeaway That You Can Share From POFU 2019?

Wayne says what was the biggest takeaway that you can share from POFU Live 2019? Uh, did you should go to pofulive.com/2020 and Wayne because what we want to see you there, and to you know, I'm not dodging the question, I'll let these guys answer it. But like we've told people and like all of the testimonial say when we just ask people, hey, what do you want to share about Cooper life? You know, hey, content was great. It took something away immediately that paid for it. But on top of that, it's you know, interacting with people, and that's what you get out of a small group. So whether it's us whether it's a guest speakers, or whether it's each other and saying, Oh, you know what, I have not been doing this one little thing or, you know, you open my eyes to a whole new area. I could either be doing for myself doing for clients stuff like that. But that's consistently what we've heard. Yeah.

Hernan: Yeah, I think so too. If I can add real quick, I think that as digital marketing, or digital agency owners, most of the people that come to POFU Live there, they spend most of their time alone, right? They might have a couple of VAs, they might have small team, but most of them are remote, right? So come in here and being in a room for three days with people that have kind of the same ideas that you have. And some of them might be, you know, even ahead than you and some of them you might help to get to the point where you are right now, I think that that's one of the best things that can possibly happen to an entrepreneur or digital agency owner. So yeah, yeah.

Bradley: And on a purely SEO basis, I want to say that it was awesome to hear how just putting the SEO shield together, the way that we teach works across the board, and you know, here in that for some several hours remembers that POFU Live to talk about how it's like the cheat code. so it's awesome because it's validation beyond. I mean, we all knew it worked anyways. But it's really good to hear when members actually take our advice and put it together the way that we teach. And then they get the same kind of results. And so that to me, was a very great takeaway to know that we've got something that's been working for us for years that continues to work beyond updates to or through or despite of updates, you know what I mean? So it's just very encouraging to see that. Yeah.

Adam: So Wayne, that popped into answer your question for myself, I think, you know, the biggest takeaway looking for something like either tactical or real world was Rob got up. Rob gave a great, great presentation and then he hopped on the whiteboard. And right and that's where the magic happens. And so went through stuff, but he's going to be sharing that with people in Bradley already mentioned SEO shield, and exactly what people can do. And basically taking the Battle Plan, combining it with what's been done already and what will come in MGYB, and saying you now here's what you got to do. So again, not to use it, but it's on its way out. And I will share it with everybody as soon as we have something.
Marco: I'd like to answer Wayne's question because my biggest takeaway, not only this year, but also last year, is that the people who come to us, the action takers, they generally have already have everything as SEO wise that they need to get results. Because we've been proving it since since we started that when you implement what we give you, you get results. Now, what I often see and in my mini mastermind and in doing this for so long, is that people simply get stuck. I mean, it's a joke, right? Don't get stuck in the middle, but are you getting the middle of the big fat fuck you.

But it's true guys. Do you want to finger prodding you in the middle? When you're not doing anything? Is that what you're really looking for? Or are you constantly going to go taking action and doing the things that you need to do to get to where you want to be. Because it's not being where you have to be. That sucks. It sucks having to be somewhere and having to do something. But when you want to do it, and you like to do it, even if it's something that you know you have to do, to continue on that path to POFU, it's fulfilling. And you don't get all of these different things joining and pulling you away. Because you're hyper focus, you know that you can get results. We give them to you, we give you everything. You can come and reach out to us personally and we'll answer your questions. We'll do everything we can to help you make money, but we still have people stuck in the middle even mastermind members, we have people stuck in the middle, because they won't do the shit that they're supposed to do to be successful.

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And so one of the things that you need to do to be successful is get with like minded people, and the only way you're going to do that is by attending these events. And I don't I don't mean the bullshit events where you're going to have hundreds of people. And you know you, you do that for networking. More than anything you do that to see how you're going to make money and when and where do it do that. But when you really want to get with like minded people who are hyper focus on making money, that's what you need to be in one of these events, the real ones, the ones where you get the gritty living by the ones where you get down to business, down with brass tacks and you get what you're supposed to get so that you can continue making money.

Adam: definitely, hey, real quick got some questions on YouTube. I want to answer before we hop to the next question, which I love and click SEO. But first of all, Brian Kato says what's up guys? Hey, good to meet you, man.

Do You Do Stacks For Dating Sites?

And then also another Brian was asking do you guys do stacks for dating sites. We don't believe we have any restrictions. I mean, I don't have I don't think that crosses any lines for us building stacks, right?

Yeah, yeah. Because a lot of those can have things like male enhancement, and it depends on the affiliate that you're running. We're not going to do any of that, but I'm not gonna have my people don't do any Yeah, we just don't do it. So we don't get them. Brian and you're watching this just email [email protected] To tell them what your actual like what your keywords are, and they'll write Marco they'll be able to tell them from that whether or not they can build it, right. So no doubt No, no pharma, gambling. I don't know. It's epic. Guys. It has to be in English. Don't ask us to do Hungarian because that's the one and the money that we have to target to do a one of is not feasible.

Can You Build An Agency Just By Outsourcing To Whitelabels?

Yeah. I so click SEO as the next one, he says or she says can you build an agency just outsourcing to white labels? Yeah, you certainly can. I like good. Jordan Fowler followed up. He's one of our mastermind members and very successful but agency owner. And so and I agree very much with what he said, and that is that you can but you have to understand what it is that you're talking about for when you do get questions, or at least be honest and say that you'll get the answer if you don't have it, you know, whatever the case may be, you want to make sure that you're not talking at a on with ignorance to a potential customer or client with, you know, without being able to answer the questions, and it's something that you can learn as you go, depending on what all your service offerings are, you know, we were going to be talking a lot about that in the coming weeks or coming months for for, you know, different things that you can do to build an agency without you have to do all of the work. And so I think it's important to understand the concepts, the foundation of it, then then from there, you can you know, you can learn how to best manage questions and such for each one of the services depending on what kind of also confidence level you have in your done for you service providers. Does that make sense? Yeah. So anybody want to comment on now I think we're understanding just the basic Six at least I mean, at a minimum, but you know, I, this may not be a great analogy. I'm doing this on the fly, but I was like, can you own? Maybe a few automotive repair shops and not be a mechanic? Sure. Is it going to benefit you greatly to understand the business you're in? Yeah, you know, better. So I'll leave it at that. But I know Markco has got some more to say, well, we make it simple, right? We not only provide the services that you need them for you to, to get everything that you need to do for the client. But if you join the mastermind, then you get access to us so that if you run into tough questions, you can just come back, excuse me, come ask us. How do I answer this question? client asked me this. I need an answer what I say and we'll give you an answer. And we've simplified every we boil it down to make it so simple. That I I think that people think that our simplicity means that it doesn't work. And it's just the other way around as people make it so complex, that they need to confuse you because it confuse, they can keep making money from. We want it we want to boil all that shit away all that garbage. All we want is that pure rock we want. We want that good.

Guys, that's what because when we have that when we when we simplify it, that's what really works. And that's why this is this is so good in the way that we've set it all up for you to come and take advantage of it. It just rocks and all you have to do is join the mastermind. I mean, it's so simple. I don't know why more people don't don't do it. Maybe I don't I don't know doubters doubting Thomases, whatever it is, get past it, because you need to make so much money.

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Cool. Thank you. Alright, so we're almost Well, we still got about 10 minutes. Well, I think we're gonna have to end it a couple minutes early, right? Yeah, cuz I know we're streaming through yours. Oh, no.

What Else Can You Do To Improve The Rank Of A Website Aside From Having GMB Drive Stack, 3 Press Releases, And Aged Site?

Fitz says I have a site that is showing 27 Google console page three on main keyword manual search number one main keyword on GMB, drive stack, three press releases, aged site, what can I do to improve? I don't know, because that was kind of a word salad at the end there. I'm not really sure what you were saying. But as far as if you've got a page three, excuse me keywords on page three in Search Console, it means that they're closed with some proper maybe on page or maybe some supporting articles that through the same silo that would link to those that page specifically syndicated across your network, for example, that's going to help to kind of reinforce the theme for that particular post. Again, this is all provided that you have proper on page if your structures poor on page, then it's going to be difficult to push, but it will respond to so much better to these cut type of tactics if you have good good structure, good internal linking. So doing that syndicating to their you know, maybe adding some additional Drive files within a particular, you know, siloed Drive folder that would do the same thing link back to those posts, the supporting posts that were linking to, to kind of boost that the posts on that are showing up with the keywords, the pages that are showing up on page three, that kind of stuff. Those are all things that you can do. also getting traffic to them, either through organic means or through buying way to traffic to those new posts that have been created is going to help to kind of activate all of that stuff. So, I mean, obviously, you know, just all the stuff we talked about mirror that same sort of paid page or post on a G site. Once again, you can even iframe it in there. That's all the stuff we get into in RYS Academy. Marco, do you have any comments on that?

Marco: Yeah, GMB post silos.

Bradley: Okay. Yeah, you gotta GMB. It says your, your, your question their Fitz. So yeah, you can silo those together as well. Use press releases press release silo stalking. We talked about that recently, too. It's on our YouTube channel. So once again, you just got a mirror all that stuff through all the different assets that you have available. Okay, then link link below to all that. And once that's done, you take it, you take you take all that and you run an embed gig and you link build to all that and then see where it see where it sits after that.

Hernan: nice.

Adam: You know, I just thought back to something where Wayne was asking us and you know, I realized I don't think we mentioned that. Everyone here, you know, that asked about link building and embeds, you've got to talk to dead. Yeah. And for the people who know who that is, or has heard the him mentioned, he was at POFU Live two years in a row from India, flew over and pay for his ticket came over and joined us and today this time he's dropping some bombs did a case study was helping people out? That was really cool. It was just really good to see. Yeah, yeah, it was awesome. People appreciate it. So Wayne, that was another one that was cool because I know you know who he is. And for other people who who may think you know, he's just somebody exists out in the internet like real deal came to down and joined us the second year in a row was all sounds awesome. That's great. Well, listen, I don't see any other questions. So I think it's time we can wrap it up a few minutes early guys. So we want to say hi again from Dubai from Denver, Semantic Mastery from Denver except for Marco but we piped him in as usual. So we'll see you guys next week. See you guys

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 257

By April

Click on the video above to watch Episode 257 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Adam: Alright, we are live Welcome everybody to Hump Day Hangouts. This is Episode 257. Today is the ninth of October 2019. And this is the last Hump Day hangouts before POFU Live 2019 in Denver. If you haven't gotten your ticket yet, you'd like to show up whether you're going to whether you live there you whether you want to drive in or you can make some last-minute flight plans, head to pofulive.com, grab your ticket. Now, before we get into it, just want to say if you're joining us for the first time, thanks for watching, we're going to get into questions and answers. If you've got any questions you're watching us go ahead and pop them on the page at semanticmastery.com/hdquestions. Remember to always head over there. If you're watching on YouTube. We don't want to read comments here. You've got to go to the page where we embed the video so that you can ask questions we can get to those. So with that said, let's say hello guys real quick. We're missing to the Semantic Mastery guys who I believe is started traveling over to POFU Live in Denver. Bradley, Marco and I are here today. So I'll start at the top and say hello to Bradley. How are you doing?

Bradley: Good. How are you?

Adam: Not bad. Not bad. I'm enjoying some cooler weather here. It's finally starting to act like a fall. It's about 65-70 today.

Bradley: Well, you can enjoy cooler weather tomorrow when you get to Denver because it's supposed to be snowing and freezing cold so

Adam: Yeah, I might have to post some pictures of her on maybe on the Facebook group or something like he heard on hates the cold weather and I think it's supposed to be a high of 28 degrees tomorrow.

Bradley: Yeah, and snow to which is crazy, but it's only tomorrow. Because then the rest of the time that we're there it's supposed to be between 65 and 70 during the day and then around 30 at night, but it was kind of interesting packing for that, you know?

Adam: Yeah, all over the place. Well, speaking of weather, Marco How are you doing, man?

Marco: I couldn't be better. Like I couldn't handle 28 I'm sorry. It's not happening. I mean, it's too late like a cold for me. I mentioned it before is 60-65 that range you know. We break out the old sheet and we cover ourselves it gets chilly man 28 gone from 65 to 20 I don't think so.

Adam: That's a big change and once it gets below 20 that's where I start I can handle it depends on the window but yeah in the 20s still nice ones it's sunny and then anyways tomorrow is going to be fun we'll see how it goes with Hernan if he's all bundled up and blankets and freezing to death or if he survives so. Anyways With that said, like I said earlier if you're watching for the first time you're in the right place, we're going to get to q&a and answer your questions and appreciate you being here. Come here every week every Wednesday for pm eastern you can always ask your questions ahead of time as well if you know got a client call you've got some work you got things you got to do we understand that but you know benefit here is being live you can ask questions, clarify your questions, but like I said, if you have to you can ask your questions ahead of time at semanticmastery.com/hdquestions and then check out the replay on our YouTube channel, which you should subscribe to if you're watching that right now.

And secondly, if you haven't yet check out the Battle Plan right? That's where you can get our step by step processes for getting results with everything from new websites, aged domains, YouTube channels, so much more. I'm not going to go through the entire laundry list of all the benefits there but head over to battleplan.semanticmastery.com. And if you want to join, you know, our mastermind is about a mastermind but you know, it's both the mastermind, our mastermind. Basically what it is is an experienced community so you can get faster access to real-world info, testing and build that network of peers who are doing the same things we're growing these digital marketing businesses or who have businesses and understand how they need to grow the digital marketing side of it. You can find out more about that and join at mastermind.semanticmastery.com. And for everyone, we really recommend going over to mgyb.co. I mean we tell this to you watching these videos, we tell it to our mastermind members, we tell it to everyone

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Else, you know if you can start building your team now. And part of that can be using MGYB to provide the services for you things like syndication networks are we as drive stack, press releases, link building embeds, all that sort of stuff. And there are a lot more great packages coming out where we're going to help people get better, well, the literal package for Hey, you know, if your website is here, then you need these types of additions. You need these syndication networks. We're going to make that a lot more streamlined so that you can do it for yourself, your projects as well as your clients. So keep your eyes and ears open for that. So with that said guys,

Marco: I have a couple of things. Yeah, right. Number one, people, they always ask us how to put everything together, they'll go in and don't order something. And the last, how do I put it together guys, it's in the Battle Plan. I was just talking to my mini mastermind group. You guys know that I meet every Tuesday. In the evening with a mini mastermind group. I have seven people in there. I wish I could take more people because people keep reaching out to me and saying, hey, I want in on the group. But seven is more than enough. But the thing is that the people in my mini mastermind they follow the Battle Plan. I have a guy, that's her over. But he started out at 12k a year in digital marketing and client work and SEO, whatever it is that he did. And this year, you know, he's at around a quarter million for the year. And so it's as simple as just buckling down doing the fucking work and following the instructions to the letter. You don't veer from what we tell you to do until you're ready to test and you shouldn't be testing until you have a good revenue stream coming in that allows you to set aside time to do that kind of thing, right?

We got another one that Jeff right who went to POFU and he's killing it. I mean, he's ranking attorney type big attorney terms of ranking for it, for example, and IT services in New York City. Now imagine how competitive that is, but they're like the companies have happier than a paycheck, because they're number one for the term. And how did they do it? They follow the Battle Plan. They follow the instructions, they follow what we tell them, guys, how do you put it all together? Get the Battle Plan. Now, yes, the Battle Plan takes you to MGYB and the products and services. Why do we do that? Because it's the simplest way we don't want you doing all that work. Imagine the hours that you have to spend doing all that work keyword research three days. For the keyword research, really, do you really want to do that? Do you really want to spend all that time your client better be paying a whole lot of money to spend three days doing all of that keyword research, I mean, everything it takes time to do

Bradley: Marco, isn't it more fun to buy shiny new software applications and spend all your time learning how to use it? Just to find out it doesn't work very well.

Marco: That's some work, right? Follow the next best, the next best. So it's already there. We set the path out people who follow it are killing it. And that's my point. And yes, we do send you to what works for us because it's what we use guys. We use it, we apply it we get a result. And so we give it to you in a step by step method so that you can follow it through. So if you're not doing it, you haven't bought it go by the Battle Plan. It looks like a really simple PDF with links. But you do it step by step. I'm telling you, I just got validation yesterday from a couple of people that are in that range. I mean, you guys know Jordan.

You guys know, Jeff, you guys know, Ed, they're telling it how following the Battle Plan. That's one and two about the mastermind. I wanted to mention that it works is a two-way street. We do try to give people everything that works in the mastermind, right? And we do make everyone available that you're free to exchange ideas and concepts and theories and tests and whatever. But every once in awhile, we'll get in a thread, as we did with with with something that I talked about when doing silos. And it was a whole long thread and we went really deep into it. And then there's another one about iframes now.

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And then that one sent me into the rabbit hole, where I'm still testing and I'm getting really good results from some ideas that I got. Not like not directly but indirectly, as they posted. Okay, so can I do this Can I do that and I immediately started thinking, well, what if, and that's when you read, your juices really start flowing? And what if I did this and I quoted it this way, and I hit it this way, and then it would cause no issues. And so what I'm thinking is anyone who attends POFU Live will have first crack at whatever I come up with, from my testing, because they deserve it. I mean, they took the time that they're going to be there. And so we always say membership has its privileges. But this is a step up. This is a step where you're trying to change the game and JN and Jeff Moore, Jeff sorry, they went to POFU Live, and they changed the whole mindset, they changed their business strategy, and they're killing it. So So anyone going deserves it. And so that's what I'm going to do and then at some future point, it'll be shared with the mastermind, of course, I don't know if it'll be I'll ever share it outside the mastermind.

But since the nugget was kind of the idea sprouted from a thread in the mastermind I think the mastermind deserves whatever comes from it. And I'm already testing and I'm already coding and that so this is the type of thing that goes on and in the mastermind, mastermind membership has its privileges. Attending POFU Live has its privileges. Most of the people that are in my mini mastermind, are people who went to POFU Live. So I just want to say about that definitely our mastermind members, but they also attended POFU Live and I think that they deserve special attention. That's just my piece for today. Take it for what it's worth, but I think it's just totally worth joining the mastermind and attending POFU Live should be a must in your calendar.

Adam: Sounds good to me, like Marco said, Be there. That's a pretty awesome thing that Marco is going to do there. So I don't want to dive back into a Marco but I know that people work with you and your group have had a lot of success. And I'm sure that's a no small part due to your involvement. So that's pretty awesome. So if you want to grab your ticket, you can still make it we got a couple of days here before we kick things off on Friday for the VIP day and then Saturday and Sunday for the main event. You can grab your ticket at pofulive.com. Alright, guys, Bradley, anything else before we jump into it?

Bradley: No, I'm just excited too nervous at the same time because I gotta fly tomorrow. But looking forward to coming to Denver and hanging out with you guys and putting on a pretty cool presentation. I think that is pretty powerful. I think this is going to be just a really good event. So I'm excited about it.

Adam: Cool. All right. Let's do it.

Bradley: All right, let me grab the screen. Stand by. Alright, you guys should be seeing my screen now. Correct.

Adam: Correct. Got your whole screen.

Bradley: All right. Not a lot of questions yet. So guys start posting. Otherwise, we'll wrap it up a little bit early, which is fine because I've got still not 100% packed for I gotta leave really early tomorrow morning for my flight. So anyway, I don't mind wrapping it up early if that's what we need to do.

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Is It Okay To Send A Full-Text Article With 20+ Affiliate Links Via RSS In A Single Tier Network?

But we'll start with sutra he says when using a single tier, he's talking about a single-tier syndication network, is it okay to send the full-text article via RSS? Even if the article has 20 plus affiliate links? I usually post 123 of these types of articles each day. Um, I would say no, and the reason why I say no is it not because it's an SEO thing, but it's likely that your blog accounts which would be like WordPress, Tumblr, blogger, not so much blogger but Tumblr and WordPress, will likely or may very well terminate the account for too many outbound links.

Especially like affiliate links and that kind of stuff that they don't, they don't typically like that. So I wouldn't recommend that I would do a post summary. So set your RSS feed to just display the summary. That way, it's really just pushing the juice back to your post URL that's published on your blog, which is really all that matters, guys. I mean, if you're doing a bunch of outbound linking in your blog posts anyways, whether it doesn't, you don't really need to worry about posting the full text because, you know, whether they're nofollow or do follow, it doesn't even matter. What I'm saying is what you're looking for is the link back from the post on the syndication network properties back to the original post on your site. Right. And then obviously, if you're doing internal SEO like on-page SEO correctly, then you're going to have some sort of contextual link within the text of your blog post that goes up to our money, a money page, right so an actual page or something a category.

Whatever it is that you're trying to rank on your site. So it really the benefit is pushing the juice from the syndication network properties back to the post URL that's published on your blog. So I would recommend doing a summary post, you know, summary, just set the RSS feed settings to just display a summary instead of the full text. Now, that said, sometimes those can look spammy too. And sometimes you can find settings in your theme that will allow you to update the length of those RSS, like how much of the summary is shown. And so you might be able to set that and sometimes you have to actually edit the theme files in order for to, you know, to to adjust that some things will give you the option to do that, like it's, you know, an option that you can set but other times you have to actually go in and edit the theme files. So that's what I would recommend any comments?

Marco: Yeah, I would say no, and it's for SEO and it's because the whole idea behind this concept and what we do and why we send out iframes and everything that we do is to build PageRank. And the problem is, everything starts at PR one, correct? Everything on the web, it starts out at PR one. So if you have something that's revenue, or even if it's aged, it could only be a PR one. And the reason why is because you're splitting the PageRank that you're passing so low, that you can't build it up properly. So you split it, you splitting it 20 times, and what you're passing from a PR one isn't PR one, it's less than PR one. As I've said before, we've done the math we know within certain parameters, just how much PR is passed from a PR one and we know we know it's a range. So when you splitting it, that fine you're defeating the purpose of building up that PR building up that trust and authority and everything else. Not only that, having it be so spammy, it could just turn into a PR zero because of the fact that it's so spammy. And so you're not really passing anything. You're not really doing anything is not mean you could grab some traffic. From that point, you could do so much more if you're more selective with the way that you syndicate your affiliate links so that it doesn't look so spammy so that it doesn't look like it's a whole bunch of garbage. And the only intent for that is to push your affiliate links, make it more user-friendly, making it more for the person that's going to be reading it for the person to interact with that posts and with that content, and maybe share it maybe like it. Maybe visit the website, or those are all signals that you want. And I guarantee you that a spammy blog post with a whole bunch of affiliate links isn't going to accomplish what you want.

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Is It Good To Use And Embed The Original City Logo And Link The City Website Or Wikipedia City Page For A Local Service Website?

Bradley: Very good. Thank you. Mike says hello to a local service website. Do you think it's a good idea to use and embed the original city logo and also link to the city website or Wikipedia city page? I can see the power in it, but I don't think it's a good idea. Thanks. Well, Mike, that's what was pretty much standard operating procedure back in like 2012. And for a long time, you know, that was just traditional way they call it conventional wisdom when it came to I didn't, does conventional wisdom is oftentimes not very smart. It's just what people think is right. And conventional wisdom for the longest time was that you would link to always a.gov or a Wikipedia page, or, you know, excuse me, a Wikipedia page or a.gov site or a that, especially if you're doing local to that, you know, corresponding Wikipedia page or the local government website or something like that. And that was supposed to add relevancy, which isn't true. That's that hasn't been true for many, many years. Because Google doesn't care about you linking to a Wikipedia page about a particular city unless it's relevant to the content on that page. And even though you might be optimized, you know, for like a plumber and in particular city, just linking to that Wikipedia page arbitrarily with the keyword or without the keyword, whatever, just linking to that page really doesn't do much, right. It's not the algorithm is much smarter than that. Now, if you are citing something about that city, like some facts about the city or something that makes it relevant, and you want to cite the source where you gleaned that content from So for example, if you are curating content from a Wikipedia page or a.gov site about that particular city, then you want to cite the source now that adds that that's a proper way to link to it. And Google can clearly see the relationship between why and why you're linking to that. But you know, again, years ago, we used to mean just about everybody used to do it. What I always recommend is link outbound linking to relevant content that's relevant to the concept within the body of the content that you're linking to, like, in other words, that your UYY just linked to the city page or to the Wikipedia page. If the page is about plumbing services in a particular city.

It doesn't really make sense just to link to the city website unless there's a reason for it. And so, again, I've always gone back to I mean, four years since probably 2014 timeframe, I stopped doing that stopped doing what was conventional wisdom, and started linking to more relevant pages. So for example, linking to an article on bob Vila calm or do it yourself network or something like that, right, some sort of, like if it's a plumbing website, right? linking to something that's more relevant to the content of the page. And then if you want to have some sort of local relevancy in there, why not embed the map or a mind map or driving directions map from the store or the location of the business to that city or something like that, that That, to me makes a lot more sense. It's more relevant. And so that's the type of thing that I've always done as far as embedding a city logo from another website. I don't recommend doing that. Because if you don't have permission to use that, remember that that logo is likely trademarked or even if it's not trademarked, it's probably a copyright issue. Because I can tell you one thing you don't want to do when you curate content and by the way, we have a training for a full training program called Content Kingpin which will teach you all about curating and why it's very it's so powerful because it creates co-citation, it allows you to generate content much quicker, it's much more efficient, you don't have to learn. You don't have to be a content or subject matter expert. In order to be able to generate content, you just have to know how to locate it, and put it together in a logical fashion and then cite the sources properly. So I would recommend you look at that because one of the things that we learned the hard way, is you never want to curate images. Ever. Okay? Unless you there, wiki, what do they call Wiki Commons there? I don't recommend ever curating images because you will, you can end up getting copyright infringement and be sued for that. And a lot of times like, it's happened to me, it's happened to me for almost three years in a row was two years in a row where I got hit with copyright.

Basically extortion letters where they would say you've got to pay so much or we're taking you to court for copyright infringement and you'd have to pay or else they would take your ass to court, and it sucks so I learned a long time ago. Never curate images so I would really highly recommend not embedding a city logo. And don't just arbitrarily link to a city Wikipedia page or a city government website, unless there's a specific reason for it, that you clearly identify in the content that you're let you know why you're linking to it. If that makes sense. You're much better off linking to something that's more relevant. You want to comment on that, Marco?

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Marco: I agree. Because there's activity relevance, relevance, trust, and authority. Right? You're much better off linking to something that has you know, that that's updated regularly, and events page what's going on, in you know, in the city, landmark, places to see if there are if this park, just anything, it's just going a little bit further in as far as the geolocation is, yes, you're part of the city. So it stands to reason that you would think I want to link to the Wikipedia city page for this, but you can go further and make get even more relevant. And in fact, if you can get that city schedule, into a calendar of events, the way that we do in RYS Academy Reloaded, and load those ups, and that's constantly changing, and that's constantly pushing, all of that relevance, everything that's happening in that city, and mixed in with those calendar events are your events, what's happening with your business, whatever it is, whether you want to coupon special, whether you want to send them to the GMB, the map, just whatever it is, you mix in all of that with all of the other relevance and it works a whole lot better than just simply making to the city page for x reason, which there's really no reason.

Bradley: Yeah. I mean, again, that's been such old tactics that you know, if it really worked well, Google would have killed it a long time ago because it's been used forever. As I said, it's just that it was like common knowledge. Conventional wisdom is just what people did and for the longest time I would you know, I would argue why would Why do you do that? Well, because you know, it's adding relevancy I will have you tested it. Because if you test it, you'll find that it doesn't really do shit, you're much better off linking the relevant content and I like curated content for that reason because it clearly gives a reason to link out to something and it can create co-citation, which is, is pretty powerful too. So

What's The Difference Between Maps SEO And Website SEO?

Jonathan says are the map embeds the only thing MGYB sells for maps Seo? No, not by far. My furnace guy wants to rank in maps but doesn't care about his website. What is the main difference in maps SEO versus website SEO? Well, there's a lot of similarities, a lot of overlap. But with maps SEO there, you know, you can focus entirely on the Google properties, right, the Google ecosystem. So the map URL itself, I'm going to demonstrate how to get the best map URL to build links to you can do map embeds. You can do citation building. You know if he's got legit if you say it's your furnace guy, so I'm assuming is you know, HVAC guy, and he's got a real business, then it's probably registered to a real address. Even if it's a service area business, you can build citations for that. That's something I always recommend doing if you have a valid address. So there are I mean, there are a number of things that you can do, but very specifically MGYB sells, I mean, pretty much every one of our services can be applied to ranking in maps or maps SEO as you called it, right.

So for example, let me just give you a couple of examples here. This is something that you can go check out GMB.reviewsmaker.com, right. So let's just go to I'm just going to type in HVAC contractor, Culpepper, for example. Okay, so I'm going to click on KNM Heating and Air heating and air conditioning. And in fact, actually, let me just copy that name. And this is what I'm going to do. So this is how you can get the best URL to build links to if you're going to be doing link building to the map, right. So there are embeds, there's also link building, there are press releases, there's you can which you can embed a map in the press release. Plus, you can also create a contextual link or just a naked URL in the actual press release. To back to the map itself, I'm going to give you a few examples here of how you can get better results. So let's go back to Google for it first. Here's a couple of ways that you can do this. Number one, you can go into your GMB dashboard or your client's GMB dashboard. And on the Info tab, where you'll always see this one little section where it says view on maps or view on search and view on maps. You can right-click on the view on maps and copy the link address and paste it into a notepad file and then reformat it I'm going to show you the correct format. So that's one way to find it. The best URL for building links to a map, Google map right. The second way is to go type in or go search for your client's business name on Google. So in this case, I'm going to search for KNM Heating and Air Inc because that's just the example that I pulled, then I'm going to click through to the maps listing.

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And you'll see up here in the US the address bar of Chrome, I've got this long, ugly URL, right? Well, if you go to GMB dot review, make reviews maker calm, okay, and you click to decode place ID, and just paste that long maps URL in there and click the code place Id take a second, then it's going to come down and it's going to give you this maps URL right here. Okay, I'm going to copy that link address. And I'm going to paste that into a notepad file. Now, if you take a look at this URL, I'll show you and I've demonstrated this before, but I want to answer this question thoroughly for him. If we go to like, where it goes com or something like that, some sort of redirect tracer. I could paste that URL that it gives you, right? So from here, and if we take a look at this, you'll see that this has got a 302 redirect built into it. In fact, there are two of them. So that is not a good URL to use for link building. Like if you want to build links to this URL, you're not passing any PageRank or link equity essentially, through these two, three or two redirects, that stops it dead, right. So in other words, you can link to it, you somebody could click on that link, and it's going to navigate, or jump to the final target URL or the destination, which is this. But as far as passing link equity, if you're to build links to this, it's not going to pass any. So it's not a good URL to build links to which by the way, this URL right here, that the share URL, take a look at how many redirects are in this one. If we go back to where goes.

It might even there it goes. Look at that. Look, how many redirects are in there. Three 302 redirects and no matter refresh, so that's not a good URL, either this share URL, don't build links that are dumb. It does, it does no good, right? So what you want to do is you want to take that URL, which by the way, you can just take the URL from here and go to a redirect tracer, and then paste it in and then copy the final URL, or just memorize this, which is what I did. It's very simple. copy that URL, and then just change it, just rearrange it to where you change the maps right there. So maps.google.com, you would change it to www.google.com. Then forward-slash question mark. See ID equals is what the original one is. So all you want to do is move maps from before and the subdomain from maps to the right after the forward-slash, then it's question marks the ID equals and we'll take that, Copy that, paste it in. So it's just a quick change or modification of the URL. And now watch this. If we take this, we go back to a redirect tracer.

Quick, Tracy well there's no reason XC that now if we go load that URL into the address bar and click Go, you'll see once the page loads, it converts to that long URL, but it's not technically a redirect. Right. So that's the best URL to build links to is this one right here. So that's something else that you can do. Right. So like I mentioned before, you can embed a map into press releases. You can also build links directly to this map URL, right. So that's one thing you can do. RYS Drive stacks are incredibly powerful. If you provide the NAP. The name, address and phone number of the business, as well as the maps URL will build a drive stack that is hyper optimized for that specific location, right and will push a ton of power directly to the Google properties especially like you said, if he's not interested in ranking a website, you can select to push all of the juice from the drive stack back to the maps the Google properties which would be the maps GMB website, will you'll get it, you should order the, excuse me, the Google Site along with that the Google site will be part of that. So you can build all of the power back to the actual maps listing.

However, there are a couple other things I want to mention. Let's see, just just because there are a few other points here that you can add additional power to, right. So for a note, another one is the reviews. This company, in particular, has 21 reviews, I don't know how many your client has. But if we click on that review link, right, it's going to pull up here Well, that is a different URL. So up here is another URL, I would suggest using your own three one redirects creator. There are a number of of them out there that you can use that are free, some of them that are paid like a subscription base, and others that you can create three one redirects from a plugin through your through a website, which is what I, you know, I prefer to do that through my own domain or something through or through a branded domain or a domain that I'm using specifically for redirects, that kind of thing. But if you take a guy here, open up Firefox just to show you that URL right there, I would create a 301 redirect out of that URL. And what's it do? It automatically loads to these reviews. So you can push link equity into this. Well, let's not stop there. What about each one of these individual reviews? For example, if I was to click Share on that one from Alan Jackson, which sounds like looks like a lot of the users' spam, I don't know. Jackson's a country singer and Ronnie White is a Ron White isn't a comedian. But if we're to take that URL right there and paste that in, you'll see that that is a separate URL, like that's a redirect, as I just talked about, if you click the Share URL, it's going to give you a redirect. So watch what happens when we trace that one. This is for the individual review. It's still a 302 redirect. So that's not what you want to build links to not this. What you want to build links to is this, which again, if you want to make it a pretty URL, all you got to do is use a 301 redirect creator.

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As I said, there are some free ones out there, there are some ones that you can pay for a subscription basis, like a rebrand, delete rebrand.ly, for example of one, or there's another one. Or like, what I like to do is use my own domain or clients domain, and use the pretty links pro plugin to create 301 redirects. Okay? Either way, that's the URL you want to build to. And that's the same URLs, what's up here? Right, but you can build it through a 301 redirect. And look, that's an individual review within that maps listing. And if this one's got 21 reviews, that's 21 additional link targets, right? Plus this one is a link target, which is the overall reviews URL plus the maps URL itself, right, which in this version of it that I just talked about being the best version. There's more to think about photos, right? For example, this guy's only got looks like it's at four, but I'm only Well, maybe that was, let's go back into photos here. For photos, it says for photos, each one of these areas a separate URL. So my point is if you're just going to be doing map stuff for a client, what I like to do is extract all the URLs from the maps listing, set up redirects so that they're pretty and they're short, much easier to manage. And then start using those and link building campaigns, which you can also use those to be included in a drive stack as target URLs where we will build the drive stack to be targeting each one of those separate URLs. And what happens is you push juice into this listing from all different angles and every single point that you can push link equity into it. It's very, very powerful. You want to

Marco: Yeah, he's asking about maps SEO, and I'm just going to say local GMB Pro. It's what set the standard for GMB optimization every other course came after copied what we did. So if you want the Trailblazer the standard bear the one that laid it down on how it's properly done. There you go and get local GMB pro and you can learn what Bradley just talked about more in-depth, along with many other things that you could do to push the GMB the map into the three-pack, which is what your client is looking for. They don't care about the website fine. So you work entirely within the GMB ecosystem, which is what local GMB Pro is all about. So guys, if you really want to do this, right, if you want that heart into the three-pack, you go into local GMP Pro.

Bradley: That's right. And that's an in there, we talked about various other things. I'm not going to talk about specific methods here, but just so you know that again, this this this client, or this client is not my client, but this contractor, HVAC contractor is also doing GMB posts, he probably has an SEO that is working on his stuff. And take a look at that guys. Again, these are all additional link targets, right? We copy that URL and go back to the redirect tracer, which I already closed.

And once again, this is a GMB post URL, right? It's going to redirect, don't ever use the share URLs for SEO purposes. You can use it for navigation purposes. But look, how many redirects are there. So what you want to do is end up taking this URL, and using that as that could be potentially another link target. Right? So that makes sense. So if we're going to just open up that URL and see it didn't bring it up, it's probably the one prior to that this one, which is okay, because that's a meta refresh, so that, that's fine. Let's open it up there.

There, see I brought it up, it brought that post up to the very top. So the same thing goes you can take an older post and do the same thing you could share it, grab, copy the share URL. Put it in now local GMB Pro, we talk about a hell of a lot of really cool things that you can do a GMB post, I'm not going to talk about here. But I'm just saying you can actually use these posts as additional places to build links to the right. So again, this one right here, I would take this URL, copy that, that's what I would build links to and watch what happens if I load that into the browser. It's going to pull up that post at the top See, the one that I just shared. So it makes sense. So all of those are linked targets. That's why I said there's just a ton of different things that you can do to push additional power into their not just through and beds and beds are very powerful. Don't get me wrong, but there's a number of other things that you can do. So that was a good question.

Does Google Sandbox New Domains For At Least 3 Weeks Or Longer?

Gordon's up he says, Hey, guys, I don't want to sound like a broken record. But I just want to say again, your Hump Day help is very much appreciated. Well, you're welcome, Gordon. And we do appreciate that as well. If I remember correctly, you said in the past that you prefer to use a new domain instead of an aged domain to rank a local lead gen site. So you can control the name of the domain for SEO purposes and for branding purposes. That is correct. I have said that. But I was wondering if in fact Google does sandbox new domains for at least three weeks or probably longer other than losing the branding and partial keyword and domain benefit. Why is it not better to use a niche related aged domain with a clean niche related backlink profile? And if you use an aged domain would you need to to rebuild the old site pages and the old links pointing to using way back point old links point to using Wayback Machine the old things point to excuse me the way that I read that was wrong and if you use an aged domain, would you need to rebuild the old site pages that the old links point to using Wayback machine in order not to lose the link juice? Okay, so the first question is because I'm able to typically especially when I'm trying to rank for local stuff, the right which is what the maps I don't

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Is that getting a new brand new domains? Fine, because I'm not looking for the initial, the, you know, an existing link profile because it really doesn't matter. Like I mean, if if the sites built really well and everything else, then it can have an effect on the maps, there's no question. But as we were just talking about in the previous question, we can typically get results without even having a self-hosted website, if that makes sense, right? Because we can focus on specifically just the GMB properties and get results. That said, I always prefer to have a branded type of domain, one that I can build a brand around for, if especially for lead gen stuff that I could use in other locations, right, which is why I talked about if I'm going to have a website, I like to use subdomains with the city name is the subdomain so that I can build upon a particular brand.

Does that mean that you cannot that you can't start with an aged domain that has been dropped by somebody else or whatever, and build a brand around that I suppose you could? But the problem that I would see with that is that there may be some other existing content on the web that can ambiguate, right? That's a key term that can ambiguate the brand that you're trying to build or the data that you're trying to build through your new location, your new setup. Right? Now, if you're talking about strictly organic SEO, yes, there's some benefit for building through an aged domain that has a clean link profile. But having a clean link profile is kind of difficult to do or else why was I mean, a lot, I mean, you will find some domains like that, but they're few and far between. A lot of times the aged domains that have been dropped are just they either have a shitty link profile or a non-existent link profile. In other words, they might have one or two links that are actually, you know, decent links, if any at all. And so my point is, I would rather just go with something new that's branded so that I have more control over the content that's going to be published and everything else and not have to worry about any sort of invigoration not have to worry about any potential links out there.

On the web that is toxic to it, or they're going to cause any problems as I start building out the new project if that makes sense. So, I mean, there, you certainly can do that. If you want. I don't recommend it. I don't, you know, the only time I would use aged domains really is if I was building what I would call feeder sites are like PBNs, right? Because that kind of help to shortcut the process a little bit since you're not starting from scratch. But when it came to a brand for lead gen site, or for a client, I would always recommend using a brand new one. Now if you are going to build an old domain, yes, it is better to rebuild those pages. You can do that using the Wayback Machine. It'll you know you can download HTML files and upload those. There's a couple of plugins and services out there where you can subscribe to or pay for credits I believe that will actually create a file of the Wayback Machine stuff that makes it much easier I know there's some plugins I can't even think was named now there's there.

I know there are some plugins out there that will do that on a WordPress site to where you just basically, you can enter a file or upload the zip file that you get from the Wayback Machine. And it will automatically build out the old pages with the old content, you might have to do some formatting and stuff to them. But you can do that. And I would recommend doing that, or at least building some sort of page that has similar content on it doesn't have to be the exact duplicates or replication of the old pages. But if it had a good link profile, and it ever in anybody ever goes and looks at, you know, the webmasters of the sites that were linking to that, and they noticed that there was a big change in the page or just doesn't exist anymore, they may take that link down. So the reason why you would rebuild those previous pages or you know, the pages that aren't there anymore, is because you'd want the links that were built to that page to stay there. That's really the only reason where else you could just do a redirect.

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My point is, if you just did a redirect from the old URL to the homepage or to a new URL, and a webmaster says, was analyzing or looking at the site and saying, you know, from one of their pages on their site, there was a link to your, to the, to the domain that they had linked to previously. And they look at and say, well, that's not what I had linked to, I'm going to remove that, then you lose that link. And so you start to ultimately lose the power of having an aged domain with an inbound link profile anyways. And that happens unless you rebuild the pages, or have them redirected to something that's very similar so that it's still a value to the site that was originally linking to it. That all said, usually, when you're dealing with, like, especially local business type sites, it's just not worth all that trouble. You're better off and you're able to get just as quickly as just results just as quickly, excuse me, using methods that we talked about with a brand new domain. So Marco, do want to comment on that before we move on?

Marco: Yeah, absolutely. So imagine it if McDonald's had come out with McDonald's of Illinois, if Coca Cola wherever it began, it had come out with the Madison, if you have that, that that one, if you have that one that will boom, nationally or globally, you're going to have to go and redo all of the work that you've done. Yeah, of course, it's going to be worth it. But I'm the type and I know Bradley is too, that hates doing work, the same work over again. So why going and you have to do the work over again, when you can start off with a brand that doesn't necessarily have to pigeonhole itself with geolocation or geographically because you can do that with a category or a pages category. It has the same effect. You don't need it. And the Google sandbox is very real, but the way that we teach activity, relevance, trust, and authority. It trumps everything, including

The Google sandbox including proximity, including a whole bunch of other things, follow about Battle Plan to the letter, you get the services from MGYB.co the way that you're told to do it and in, in the, in the one in the sequence that we tell you to do it, then you're going to have the same if not better results than if you went and did all that work with, with an expired domain. And there's no guarantee that that expired domain would hold its metrics. When it's brought back, you're still gonna have to do the work, you still gonna have to put in the content, you got to have to redo the content, you're going to have to do a whole lot of work, when you could just go to MGYB.co and have us do it for you.

Bradley: I agree. So I said, I mean, it's just so much, so much trouble that can go into building those ads. I just, I don't think it's worth it. I really don't we can get results just as quickly with new domains. So unless you have found one that's really super powerful I just wouldn't even bother

Bradley: fit says good agent makes you part of it for you and it

Marco: will chime in. And the reason why he got some of my time is because he donated quite a bit of money to my charity and I decided to reciprocate by giving him some of my time so we had a really great call he's in Australia by the way, so it's really early in the morning for him to be on here. So thanks, Will.

How Do You Fix Duplicate Branded Syndication Networks That Were Purchased Via Fiverr?

Bradley: awesome thanks, Fitz says good day gents. Thanks for this form, ask real questions and get actionable answers I have a client who went to Fiverr and body syndication network and then worked with another marketer and bought a different network, many duplicates all branded. What should I do to fix that? Well, do you have access to those accounts is my point as if you if he bought these syndication networks and such from two different vendors, essentially. He probably has a login sheet right? Similar to you know,

We invented it or, you know. So I'm sure that the copy cat also provides a spreadsheet with all the accounts, the URLs, and the login data, what I would do is go in and I would, if I would log into the one that is the most closely branded to his brand name, you can't have duplicate, right, you can't have duplicate subdomains on WordPress or blogger or Tumblr or any of the other sites for that matter. So there has to be some sort of variation in the profile or the usernames, right. So I would take the one that is the most closely aligned with the actual brand and use that I would go in and update it. And then obviously go through and some SM style it Semantic Mastery style the syndication network. That's number one, number two for the other one that's out there. That's also similarly branded. I don't necessarily would say terminate those accounts, but I would make sure that you're not syndicating to them anymore. In fact, if you have duplicate posts, and it's not

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I'm not talking about duplicate content guys, because that's, that doesn't happen on syndication networks. But if you have the same post posted on multiple semi branded networks, then I recommend removing that content specifically because you don't, you don't want to create a footprint with this with a blog syndication network or a syndication network where you're syndicating website content, you can do it it's fine with with YouTube, but with a blog now, where you know, with money site content, I don't recommend that. So but that doesn't mean you have to like go in and actually terminate those accounts, but I would manually go in and delete the existing content, and maybe just put up some kind of shitty content that might link to the other web to do to Dotto profiles. You know, just like one post on each one of the syndication network properties from the network that you're not going to use right remove the IFTTT triggers, remove any content that's been posted to both syndication networks, and then might just put some kind of short little article that's relevant on each one of those other properties and maybe point to the profile URL on the the one that you're going to keep right the network properties that you're going to keep, that's something I would do. And I would just leave it alone after that, and just continually update for the new or the syndication network that you decided to keep. If they're both done very poorly, and you don't want to go through which I don't recommend, you know, I don't blame me, if you don't want to go through and actually update everything manually, then I would get access to all the accounts that you can go in and do what I just said to both sets of networks and by a well done Semantic Mastery stout network from MGYB. Right, and then maybe use those two other existing networks as a YouTube network or, you know, it could be possibly used for maybe a separate Twitter network or something like that.

Or you could do what I just said and just use them as kind of like a one-time link builder to your new network properties. If that makes sense. But I wouldn't link directly back to the money site with those, you know, does that make sense? That's what I would do. Because again, I totally understand it. By the way, if this guy bought his own syndication network at Fiverr, then he worked with another marketer. He's probably one of those guys is going to micromanage you fits just so you're aware of that if you have a business owner or client that has tried to do their own SEO work, and they've also hired somebody else to do something that they already attempted on their own. It's probably going to they're probably going to micromanage you as well. Just keep that in mind. Okay, I'm going to keep moving. That's all right.

Is There A Risk Of Google Putting Home Address On The Web?

JACK says maps question please important client does professional services over the phone from home office don't want home address under Google's control, used paid use paid for Regis office locations in past but Google close them down? In your opinion, is there any risk of Google putting home address out there on the web as they don't want their crazy client showing up at home. Are there any red flags to look out for in this plan? Thank you know not for if you're going to do a Google My Business profile, no, you don't have to worry about, you know, you need an address when you register in order for them to send the verification card. But it doesn't publish the listing until you enter the verification code. So when you enter the verification code that you get in the postcard, then you immediately especially if it's a service area business, which has to be professional services over the phone from home office. So yeah, I mean, you know, I would set that as a service area business, which means you go in and clear the physical address. Once you verify it, you go in into the Info tab and click on the location setting and then there's a little link in their text link that says clear address and you click that and it'll clear it and then save it so that it updates and you want to put your service areas in and then save it, Natalie, remove the address from being shown on maps. That's absolutely

You Google is not going to publish that anywhere. The problem is if you want to build citations to help the maps listing rank, then a lot of the citation directories are going to require a physical address, like an actual street address. Some don't, though, more more and more actually allowing service area businesses to add their data without a street address. But there's still a ton of them out there to do required, so just keep that in mind. Okay.

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But I wouldn't worry about it not Google. Google's not going to leak that at least I've never seen that. If you if you put it on, like Yelp or something like that word requires a street adjusting. Yeah, a lot of time. I mean, it'll show but just don't build citations on directories that require the street address if that's the case. Scott says, Bradley, if you can fly to Haley, I'd have I'll drive you to Denver. No, thanks. I've already got my ticket going flying directly to Denver, but thank you, Scott. I appreciate that.

How Do You Retain The Ranking Position Of A GMB Page Into 3-Pack Using Semantic Mastery Products?

Okay, I still need Hi, we only got about seven minutes left guys. He says I still need help for clients GMB ranking, it's already it already has RYS Drive stack and G site built by SM a few years ago, I'm ordering a syndication network and we'll add link building, then embed maps and link build would appreciate your suggestion to get just this back into the three-pack. That's kind of a bit of a loaded question because I don't know. Like, honestly, you should have had a syndication network, even really before the G site. And drive stack, that doesn't mean that, you know, you can't add that now you certainly can. But what I would recommend also doing is manually going back into your drive stack once your syndication network has been built and, you know, start including those links in the drive stack, link building to all of them. What are some press releases that always help? You can do a map embeds now with press releases and a lot of other things. So I would recommend that you know, make sure that your link, go go buy local GMB Pro, which is what we just talked about earlier, because you can actually do really good results, just doing stuff within the Google ecosystem includes posting and you know, a lot of the stuff that we talked about on local GMB Pro.

So that's a question that you could get a hell of a lot more help with if you joined the mastermind. Or if you posted that, like more detail as to exactly what it is that you've got done. And where so that we can help fill in the gaps. Just get, you know, if you don't have the Battle Plan, follow the Battle Plan. If you've got an RYS drive stack and a G site that was built a few years ago, but you never had a syndication network, it's obvious that you didn't, you either didn't have the Battle Plan or you didn't follow the plan that we laid out. So I recommend picking that up. If you don't already have the Battle Plan. And just following that step by step, any of the pieces that are currently missing, add those pieces, right, and then just kind of follow each one of those processes. And that's going to help you to get the results that you need. I'm not saying that that's going to do it. You know, that's the start. That's always the foundation. If you need additional help with that though, that's where you would you know, like I said, join the mastermind and get local GMB Pro. Once you have the foundation complete, does that make sense? Any comment on that guys?

Marco: Yeah, definitely the Battle Plan, Local GMB Pro is what's going to create the activity that he's going to need, right? Because its activity relevance, trust and authority, and local GMB Pro is totally an activity base.

Does Having A Single Link From A Press Release To A Deep Page Is Better Than Having Multiple Press Release Links?

Okay, well says going back to a previous question about PageRank. Does that mean that if you have a single link from a press release to a deep page is better than having multiple links from the press release just to get better-focused SEO just your landing page? Yes, that is true. Well, you know you're, you get more juice through one link, one outbound link in a press release to whatever you know, you're trying to push juice to then if you have three outbound links, right. If you have three outback bound links, you're splitting the link equity three ways that make sense. So if you want to push all of the link equity for through one link to like you said a deep page, or like a blog post that might have an internal link to the page on your site that you're trying to rank or something like that. Yeah, that's again, that's link sculpting. So,

Is It Okay To Use Spun Content For YouTube Descriptions?

Austin Don says, I've been doing we buy house city, we buy houses, city videos, is it alright to use spun content for YouTube descriptions? To write individual descriptions is very time-consuming. Thanks. Yeah, you know, Uhm Austin Don, if you're in the Austin, Texas market, you probably have other people competing. So having good descriptions is helpful for YouTube SEO. But I don't spend a lot of time on YouTube descriptions anymore. years ago, it was more important in my opinion. Now it's more about having you know, the primary SEO factors of a YouTube video optimized like the title the tags, having the keyword, like as probably the first thing in the video description. I like having NAP data-name, address, phone number, primary URL, such as website, Google Maps URL, the URL, that version that I just shared this one right here, linking to your top tier one asset branded or entity assets, as we talked about. So linking to a Facebook page if you're doing Facebook stuff, you know any business directories if you're using press releases, the organization page, anything like that, I like to put all of that in the video description now, but I usually don't really flesh out a whole lot of content, written text content for the video description. It's more about a call to action, right and enlisting the NAP data and relevant links that are entered to kind of reinforce the entity. And then it's about traditional SEO signals, embeds and or backlinks and engagement signals.

I'm telling you that's the secret sauce is the engagement signals which you can by using YouTube ads incredibly inexpensive, and for I'm telling you even I've got campaigns running right now for the local video production company that I've been doing SEO for like five or six years that I have 40 cents per day is my budget. So I'm spending less than $15 a month it comes out to be like $12 a month that I'm spending to constantly feed that video on a daily basis with relevant views from a very specific geographic area because I set my location targeting from an audience that is relevant to the video itself. And it helps to keep those videos ranked. And we're talking some of these videos have been ranked for years and I haven't done a damn bit of SEO work since the moment I uploaded it to my channel. And it's syndicated across my networks. All I've done is kept the ad campaigns going because it's constantly the engagement signals that are coming in that are helping it to rank. So that's what I would recommend is that you know don't spend a shit ton of time optimizing the text. Just optimize the key the titles, the tags, put a relevant call to action, link out to your primary tier one entity assets, NAP included.

And then make sure that you do your traditional SEO stuff use playlist, the YouTube Silo Academy method embeds and or backlinks. But at the same time make sure that you set up a YouTube ad campaign for each one of those videos. Even if you just did you know, as I said, I've got campaigns running at 40 cents a day. That comes out to be like $12 a month and it works like wonders. Okay.

We gotta go guys. It's at five o'clock. Any comments before I wrap it up, guys? Sorry about any questions we didn't get to. Know. I would say get in where you fit in. That's it. definitely time to pack up head out for POFU Live. Live, baby. See you guys. I'll see you, Adam, tomorrow. Sounds good. Have a good one everyone. See you

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 256

By April

Click on the video above to watch Episode 256 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Adam: Everybody, welcome to Hump Day Hangouts. This is episode number 256. Today is the second of October 2019 is the first Hump Day hangouts for October. And we have got some good stuff to go over today. I just wanted to do a quick announcement. And we're going to say hi to everybody. let you guys know about some upcoming cool stuff, and then dive into the question. So if you're watching and haven't asked your question yet, please do. If you're watching on YouTube, make sure you head over to semanticmastery.com/hdquestions and ask your questions there. That's where we're actually monitoring for questions. But other than that, just want to say, first of all, thanks for being here. This is your first time watching. Whether you're watching live or catching the replay, you are in the right place. So thanks for joining us, just remember to always go to semanticmastery.com/hdquestions, and that's where you want to pop your questions on and get them answered. Whether it's live or as a replay. So real quick, I'm going to go around the board here and we're going to say hello to everybody. Bradley, how's it going?

Bradley: Good man, happy to be here. Excited. I got my POFU Live shirt on. I was actually working on my presentation today, I spent the better part of most of today working on it. So I'm kind of excited to now

Adam: wait a second that says 2019 to POFU Live 2019 already happened

Bradley: No. But it's going to next week.

Adam: Outstanding. Yeah. October 11. To 13th. So you've been? Yeah, you're working on your presentation today. What I think you've talked about a little bit, right?

Bradley: Yeah. I'll on when I grabbed the screen to start questions, I'll just do a quick teaser of it. But it's about holistic marketing, in which holistic marketing is an actual thing. And I didn't realize that until I started to create my presentation. I mean, I'd heard the term before, which I understand what holistic means, right? It means like an all-encompassing, like, from all angles type thing. And so when I started to develop my presentation for what I have determined what holistic marketing is, and what I've been able to see by combining both offline and online and different types of marketing methods, and it creates an overall better digital presence. And its branding, essentially, the way that I think a bit holistic marketing is about building a brand and brand recognition, brand awareness, that kind of thing. And so anyways, when I started my presentation, I actually did a quick search for holistic marketing, and Damn, if that's not an actual valid, like regular, like a term that's been defined several different ways. But I found a specific definition that aligns with my opinion of what his holistic marketing is. And so I actually included that in my presentation. But yeah, it's, it's just very, very powerful strategy that I've been able to, I've been fortunate enough to witness with my own business over the last several months, my real estate business, and I kind of just stumbled across this from, you know, developing that we're building that business and starting with an offline marketing approach instead of online. And it really likes opened my eyes to the power of using a combination of all different types of marketing methods. Instead, just focusing on digital, which, that's all I've done for the last 10 years, essentially. So and it was interesting because I started to implement that, you know, I wanted to see if it could be as powerful for some of my clients as it was for me. So I pitched to one now three of my clients on it. And I've got three clients signed up for several additional marketing services beyond digital marketing, and seeing incredible, consistent results with them as well. And so that's part of what I'm going to be teaching about at POFU Live next week.

Adam: Awesome. Alright, next on the screen here, for me, at least is Chris. How's it going? Man?

Chris: Good. I just realized it's one week Damn. Yeah. only want to be. Yeah. Like, look forward to seeing everybody there then. Can't wait. Where is kind of like all that the moment we are heading into autumn here, and a slight storm brewing outside at the moment?

Adam: So I'm actually looking at Denver right now. But while I do that, Hernan.

Hernan: It's always really good. I'm really excited about the live excited to have the meeting with you guys next week, as well. And the week after that, we always come up with good stuff coming up for Semantic Mastery. So excited for the event, a lot of good stuff, but also to meet you guys. So happy to be here.

Adam: Good deal. All right. Last but not least, Marco, how you doing today?

Marco: I'm always good, man.

Adam: How's the weather down there?

Marco: It's always good.

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Bradley: And he's back. It's always good.

Marco: I'm back. I'm energized. And but I'm still trying to catch up on last week, being away for a week and all that good. In that sense, right? It was great. I tuned out, turned off the cell phone, left the laptop at home. So I was just I enjoyed the sun, the beach, the pool, the food. The surroundings were in the middle of the jungle, it was just a great, great way to unplug and just enjoy. Why get on the path to POFU if you can't stop once in a while and enjoy it and enjoy the fruits of your labor you have to do that. Have to do that it gets you re-energized. It gets you thinking sometimes differently, come up with all kinds of ideas. So it was fun. And now it's time to get back. Back to the grind.

Adam: Good deal, man. Well, this is good. I'm going to call a quick audible here. We're going to take 30 seconds. I just want to go around real quick. Everyone wants to say something. What do you do outside of you know whether it's consulting, Semantic Mastery? What is something like what are you doing this all for? I know Bradley talks about his but Bradley I'm skipping around real quick, what do you do for fun outside of this stuff?

Bradley: Well, when I don't have I get my daughter every other weekend. And so when I have her I spend time with her and right now it's all about softball because she's in like a million softball teams. And anyway, it's crazy. But outside of that, I enjoy riding ATVs. So I've got several machines and I enjoy working on them when I'm not riding and we go I go on camping trips with like ATV riding trips where we go camping for the weekend with a group of guys and or a group of people really this women involved too. But yeah, it's a lot of fun. It's a that's my escape, you know, and so I don't take them off the week vacations very, very. It's very rare that I take a week vacation, but I do often take weekend vacations. So

Adam: Nice. Chris, How about yourself?

Bradley: He's muted.

Adam: All right, we'll come back to Chris or not about yourself, man. What do you do? It's all good. Sorry. All right, Chris.

Chris: Yeah, for me surfing, snowboarding, hiking, hitting the gym, droning if there's like, well better, especially from out in talent and stuff. And definitely not worrying about the latest Google update likely seen a couple posts this week.

Adam: Fair enough, man. Hernan about yourself. We are technically challenged today. Alright, skipping you, Marco. What about you? I think you kind of talked about it. But what's something you like doing outside of this?

Marco: Well, you know, I have a 10-year-old, soon to be 11, a seven-year-old soon to be eight and an 11 month old, soon to be one. All their birthdays are in second week of October. Right? So I got that coming up. But outside of that I'm with my family, man. I'm with it. You know, when you have kids that young, you do nothing without them. And I mean, it's literally, there's hardly anything that you can do. Because we don't like babysitters. We don't like any of that stuff. So we take care of our children. That's one of the reasons why I love working from home because I'm available to do whatever is needed. But yeah, I mean, and I'm loving being a dad. I mean, I've always since my first daughter was born almost 11 years ago. I love being a dad and I love my family. And it's have a great time with them.

Adam: Nice, nice. Well, I think everyone's heard my a few times. But I love trail running. That's my thing. Love it. Love it. Love it. So try to get there as much as I can and get out hiking trail run and whatnot. So , Hernan, how about you? Are you there yet? Are you still muted? Still muted. All right, well, we're moving on. So just wanted to give everybody a little glimpse like this is some of the stuff why we do what we do, right? It's not all about work, you got it. also enjoy it, you can't take can't take money with you when you leave. So you might as well enjoy what you're doing and take some time for yourself and your family and what you love doing.

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So real quick wanted to say first of all, like I said, when we started, if you're new to Semantic Mastery, that's awesome. Thanks for watching us, you're in the right places in place you should come every week, you got questions, we don't know the answer, we will certainly point you in the right direction. But between all of us, we generally can at least get you started down the right path and hopefully give you the answers you need. Whether it's you know, to improve your rankings, whether it's to get better results, get some clients, whatever may be. But the next step, if you want, we get our step by step processes for everything from dealing with new websites, age domains, YouTube channels, whatever it is, then I was just to pick up the Battle Plan. If you live with us, you can pick that up on the link to the side or you just go to battle plan dot Semantic Mastery.com and if you're already there, you already got some clients, you're already looking, you know, at building that recurring income and looking to grow and form that network with other people who are doing the same thing, then, you know, the place you want to do that is in an experienced community with fast access to real world info, and that would be the Semantic Mastery Mastermind and go check that out at mastermind.semanticmastery.com. And no matter where you're at, you know, we got started telling people how, you know, here's how we do a lot of what we do. Here's how we build what we build. And eventually, you know, people came to us said, Hey, can you do this for us? We're like, Oh, yeah, of course, like, Well, that makes sense. That's what we're doing. We're hiring VA to do the stuff we teach. And that's where mygb.co came from. And it's expanded from there. But if you want to save time, and you know, either for your own projects or your clients projects go over there you can get syndication networks are always drive stacks, press releases, Link packages, embeds lots of cool stuff rolling out over there. And last but not least, subscribe on the YouTube channel. If you are checking this up on YouTube, just hit the subscribe button. Stay up to date with the weekly Hump Day hangouts as well as other videos that we post. With that said, I know Bradley, you were going to talk real quick I think about your you're talking POFU Live. And then what anything else we need to cover before we hop in?

Bradley: No, let's get right into questions. Alright, so I'll go ahead and grab the screen. You guys confirm that you're seeing my screen?

Adam: Got it?

Bradley: Okay, so yeah, so holistic marketing for branding and business growth is what I'm going to be talking about. And this is the definition that I found that I think most closely aligns with what my interpretation of holistic marketing as or what my opinion of it it is. So Philip Kotler Kotler, I think a marketing professor at the Kellogg School of Management at Northwestern University defines holistic marketing as Holistic marketing is based on the development, design and implementation of marketing programs, processes and activities that recognize their breadth and interdependencies. Holistic marketing recognizes that everything matters with marketing, and that a broad integrated perspective is necessary to attain the best solution. So my interpretation of that is holistic marketing is combining multiple channels, various digital plus traditional plus offline methods to produce a significant increase in brand awareness and recognition for company, thus increasing market share across the board. And the result is that a brand is sought by prospects. And I've seen that firsthand now with my own business, as well as three clients of mine that I've started to implement holistic marketing approach to their businesses. So that's really what I'm going to be talking about, and going into more detail about. Specific methods and resources and showing some results of examples for the businesses that have applied this to and why I think this is really the best way to go forward. With marketing as opposed to always just focusing on digital marketing, which is what I've done for years, I see that there's a real benefit to building brand awareness, more so now than I think ever before.

So that was it. With that, let's get into questions. If you guys have any questions, please post them, we've only got a few so far, a couple of them are in depth. So we're going to get right into those.

How Can You Make An Individual Home Listings Appear Higher In The SERPs For A Client Website?

Looks like the first one is Mohammed. Mohammed, looks like he's here too. He says, Hey, guys, a real estate client asked me I previously previewed this question earlier, Mohammed and I have a pretty good idea of a few things that you can do for this. So I'll finish reading. He says, Hey, guys, a real estate client asked me about what we can do to make individual home listings appear higher in the SERPs for our website. Apparently, in his city, it's popular for people to search for a home by its address like 123 Main Street. The idea is that his page for 123 Main Street would appear on top of rivals brokerages, even though they're the same home. What could I do to make this clients own listing pages rank higher for a specific address? Well, there's two things that I would recommend and and I'd like to get some other people's opinions as well. But the first one isn't necessarily well, neither one of the ones that I'm going to suggest are actually ranking the the website itself hire, but you can drive traffic back to the website, you can also make sure that your client is getting the lead, right, which would be the realtor, I guess. Number one would be YouTube videos. The last time I tried this for real real estate listings, it worked really, really well as if you could do some sort of YouTube video to drive traffic back to the listing that you want the listing page on your clients website, because they typically rank very, very well, that said, it's a Google property, right? So why not embed your clients page in a Google Site page, right. So you could have like, for example, if you're doing a drive stack for your client, which I'm sure Mohammed you have, you already have a G site for that drive stack for that client is branded after that client. So why not create separate pages, and then embed, just iframe your clients web page into that page, right, and optimize that g site page for it, because it's a Google site, it will likely rank very, very quickly. Remember, you can do some nasty stuff to it, to help it to rank. So that would be my two, kind of little tricks to help you get better results very, very quickly. What would you guys say? Anybody want to comment?

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Marco: I totally agree with that up a YouTube video is perfect, and it drives traffic. The video itself can also I mean, do what we recommend, which is running ads, to that video, right targeted ads to get that kick in, if he can run it to the embed page which has the video on it. And then he's going to power up the the page on the Gsite, which will then benefit everything we this is something that most people don't understand that that's the power of that GSite plus drive stack, it's not just good for pushing power. Elsewhere it everything that happens on that page. It's a Google property. And so it regardless of what anybody says, our test show time and again, that they get special treatment for whatever it is we don't care the reason, right. And we don't care if it's a result of something else that's happening, we don't care, we just know that it happens. And so benefit, just benefit from that drive stack and Gsite, and then you can push that benefit elsewhere, or take the power from YouTube added to that GSite and push that elsewhere. There's so many, there's so many ways, and I keep talking about this like in RYS when people ask me for advice, that the possibilities that when you start thinking this way, and stalking an iframe and running that type of of, of project is that the possibilities become endless on how much power you can actually push to this and since nobody else is doing it. me think about it, the competition becomes nothing, simply because they don't do what you're capable of doing.

Bradley: Agreed. Great. Adam, you had unmuted yourself? Are you going to comment?

Adam: Yeah, pretty much the same thing, I really liked the idea of using the YouTube video, obviously, for the ease, just getting some videos either made or, you know, cranking out a few. And then I really liked Marcos idea, adding on to that about running some targeted geo traffic to that. So yeah, just really like those ideas.

Bradley: Yeah, and think about that, if you have a YouTube video, not only can you rank that, but you can embed that in the G site page as well, maybe below your iframe listing page, right, and then run ads to it. And that'll help that g page to rank as well because it's going to be getting targeted traffic. And remember, you can buy targeted traffic mom and from YouTube from Google ads, because you can use geo targeting. So you get very specific geo targeted IP click like click from IPs that are geo targeted or within a specific geographic range. Plus, you can buy and I know for sure, because I'm doing real estate stuff. Now you can buy in market audience targeting for people that are looking to purchase a house. So looking for residential housing for sale, right. So again, you can buy incredibly targeted traffic, which is going to help it to rank and not only that, but remember you'll be pushing traffic to relevant traffic from people that may be genuinely interested in that too. So you could very well generate leads from that traffic not just as an SEO tactic. That makes sense. So it was a good question though.

What Is The Best Way Of Gaining Control With A GMB Page That Is Being Managed By An Ex-Parter With Embezzlement Issues?

Okay, Jenny has up says it's been a while, have been swamped. Applying the knowledge from your incredible money producing courses. Thanks. got time for a bit of quick advice. We sure do. You know, we do. He says got a new client whose GMB is controlled by an ex-partner with him. They've parted ways embezzlement charges. What In your opinion, in your opinion, would be the best way to get control over their Jambi? contacting your ex-partner is not an option, it does not have much value at this time, just three to four positive reviews with one negative that the ex partner left? Is there a way to just cancel it and start fresh and the negative effect from that they have moved into a different unit the same building and kept the same number. Thank you. Thank you in advance, Jenny.

Yeah, I've experienced something similar to this. And on several occasions, I've been contacted GMB support, Google My Business support. Because if you contact them and explain what the situation is, and you can do it via email, typically, I you know you can do I prefer to do it over the phone. And what they'll do is they'll kind of guide you through what needs to be done, they may tell you that you need to send them an email with it kind of explained. What happens is if you contact EMP support and tell them like you know, there was a partner, or an ex-employee, whatever the case is that had originally originally created the Google claim to the Google My Business profile, and they're no longer with the company, and we need to get access to it, then what they'll do is they'll require verification. And the way that they the way that I've had it done on multiple occasions, like I said, is where they'll require verification by postcard or excuse me not postcard, sending them scanning or taking photos and sending support or scanning in documents that show the business receiving mail at that new address at the new location. In other words, like a utility bill, for example, a phone bill, a gas bill, electric bill, anything like that anything at all, that shows that, you know, it's official, you know, some sort of bill to that billing address addressed to that company at that new billing address. So that way, and it and it usually within 24 hours after producing those documents, you'll get the GMB reassigned to the new account, whatever account it is that you, you know, designate. So that's what I would do. I've done that multiple cases. In fact, for local GMB Pro, the very first when I was doing a case study for a taxi company in Charlottesville, Virginia, and that's how I had to start that whole process with them because it was the same thing. He had an ex-partner that it was the exact same situation yet an ex-partner that originated the GMB there was an optimized it was claimed but it was on optimized and we had no way of accessing it and no way of getting in contact with the ex-partner. So I had to go through that exact same process that I'm talking about. And within I mean, it took like a total of three days. But it was within 24 hours of sending in scanned copies or photocopies you know photographed copies of his he I think he sent his business license and because it was addressed from the county directly to the new address, and they they actually transferred it into the Gmail address that I had set up specifically to take ownership of it. So that's all you really have to do, it's really not that difficult.

The reason I say that you should probably do that is because if there has ever been any sort of citation work done, like external stuff done, and he mentions essentially, then it's better to just claim or reassign the existing listing than it is to try to cancel that or market permanently closed and and create a new one because that will cause invigoration. So you'll have, it'll be harder to get results as quickly if you try to permanent like Mark one is permanently closed and then open another one was that's pretty much the same brand name. You said it's the same building just a different unit number of the same phone number that's going to cause ambiguation. So you're much better off claim or getting that one reassigned. And then doing a you know from there, you can do some citation cleanup stuff if needed. Okay, anybody wants to comment on that? Or not?

Can You Change The Website URL On A GMB Listing Without Changing That Info In All Citations And Affecting Current Rankings?

Gordon's up next he says, Hey, guys, thank you very much again for the great help you provide everyone on hump days. You're welcome, Gordon. I know that NAP info and GMB listing has to be the exact same as it is on the other directory sites, etc. But does the website URL fall under the same umbrella as the NAP and other words? So he's talking about the name, address phone number guys? In other words, can you change the website URL for business on a GMB listing without making the same change on all citations? And have the change negatively affect the GMB ranking? Technically, yes, because URL is also part of the I know it's not you know, it's NAP. We talked about the name, address, phone number, but a URL is part of that. It's like the fourth data point. However, that said, there's a lot of directories that you don't actually show the URL, right? They or it's just named, address phone number. So it's in my opinion, it's less important. It's, it's still good to try to keep your data consistent in all cases, but I can tell you for certain that I have used a different domain that had redirects before, experience a little to no negative effect from that, if that makes sense. Excuse me. So I think the name, address and phone number part of those is always more important. But yeah, I mean, to be clear, I'm not I'm not, I can't guarantee you that if you change the URL, it's not going to create an issue, I'm assuming you don't the either the URL expired, or you're trying to use a different URL to protect yourself or for tracking purposes. I mean, I'm just making those assumptions. But you know, if you still have access to the existing URL or the original URL, then set up a redirect to the new URL. That's what I'm saying. Like, I've changed the URL, because we've changed domains for an existing client, right? For example, I've got a preschool client, that we change the domain entirely for them. And he had two locations that were in existence, they had a hand, you know, handful of citations already done a couple dozen or whatever, for each location. But when he hired me, I suggested that we do a domain change and set up the individual locations on subdomains. So what we did was we kept the original domains for each one of the separate locations because they each had their own domain, it was over optimized anyways, we kept the original domains, and we just redirected those to each appropriate subdomain for that for the new domain with the location-specific subdomains. And we didn't have to go clean up all the existing citations, because that's the only thing that changed was the domain, all the other information stayed the same. And since we had done a redirect, it didn't cause any negative issue. In fact, I was able to rank it, those are the two, the two, that was one of the clients that I was applying the local PR pro method to when I was testing or developing that method. And we were able to rank both of those locations very, very quickly using primarily just press releases. And, and it didn't have any effect, having the original domain redirected to the new domain didn't cause any new negative NAP effect. But that's what I would suggest. If you have access to it. If you don't, and you can't redirect it, then you may have to go out doing a citation clean up job, I'd go ahead and just pull the trigger, you're going to have to do it anyways. And see what happens. If it causes a negative effect, then I would immediately hire Loganix to do a citation cleanup service. If there's you know, more than a couple of dozen citations. Loganix is the best service I know of for that. Does anybody want to comment on that? Go. Okay, can you guys be quiet today? Marco, anything you want to add to that?

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Marco: No? That was good. So, okay. I don't feel there's any comment.

Clarifcations On The Time Frame And Frequency Of Using MGYB Web 2.0 Links And Embeds

All right. So Katie's up, he says, Hey, guys, I'm trying to incorporate MGYB. This is a good question. We need to get Rob on these sometimes. Does that guys I'm trying to incorporate MGYB services into my client budget proposals but need some clarity to move forward? How long does it generally take for a blaster MGYB web two links to fall out of the index? What is the minimum purchase frequency for them to be safe and effective? Would it be okay to use one net natural link package every two to three months on an age site with moderately high competition? Okay, so I'm going to kind of answer that. As all one question. I don't know how often they fall out of the index because I don't go check them that often. In fact, I never checked them at all. Once I order a link building package, it will send it to indexing and I just and that's it. I forget about it. I don't go check on him. So what I recommend what you said one night, your package every two to three months on a foreign foreign age site, would that be beneficial? Or would that work? And that I would say yes. Again, I'm anxious to hear Marco's opinion on this as well. But I would say yes because that's about what I do is about every three months or so. And it depends if it's if it's something more competitive or needs additional push, I might do it more frequently, like once every other month, but typically it's about once every three months. And what I'll do it, and I know that part of your next question is about embeds the same thing doing embed gigs. So I'll do an embed gig on like an @ID page or entity loop page is another way to call it or the G site or the Google Maps your GMB map if it's for local business, or a combination of all three of those, right, you can order one embed gig and include all three of those as embeds in that one gig. And then supplement that with the link building package to the embed pages. In other words, the pages that get created and embed gig, then you link build to that. So that'd be one month, right, then maybe then the next month of the link building package to the drive stacks or you know that and like all the URLs in the drive stack, as well as the G site, or the @ID page or the GMB business site, for example, that business site, and then just cycle through that right. Same thing with you know, all of the entity properties that you have like, and we talked about this with what we call entity stacking, taking all those tier-one assets that are high authority type sites that you can build links directly to and use those. So you just kind of cycle through this stuff, if that makes sense. So like, again, not money site, we don't ever build links directly the money site, but we'll do like an embed package with link,s one month, the next month, I'll do the drive stack and G site the next month with links to that the next month, I might do some of the other ends to top-level entity assets and @ID page, for example, or loop entity loop page, press advantage, organization page, that kind of stuff. And then the third month, or excuse me the fourth month, I would cycle back to embeds, if that makes sense. So I just get it into a schedule rotating schedule. And I include the cost of that plus my markup into my monthly retainer fee that I quote, a client on so that I have that money available every single month to continue pushing the assets if that makes sense. So that's what I do.

Marco: I'm going to say, and let me just make sure I have this right. And I'm going to say no, it would not be okay. To use a Nitro or any kinda link package to an aged or other type of money site doesn't matter. We don't do that. That's right. We don't we won't do that. I know Daddea, I won't do that we will we do not link build directly to the money site. That's why we set up the SEO shield. It has a double purpose, it has the purpose of protecting the G site plus drive stack protects you so that we don't worry about Google updates one and two, it actually exponentially it's the power that you're pushing into that drive stack and Gsite. So now, we're not going to do that. Now you can do it as Bradley recommended. And as I'm recommending, which is link built into the Gsite, incorporate everything that you have all of your URLs into the drive stack G site, press releases tier one and everything else that you have, grab all that and link bill to all of that. And yes, it should be done on a monthly basis. And not it's not going to look unnatural. Because the way that it's indexed, it's submitted several times during the month, or however long it takes to get to the percentage of indexing that Dadea is usually looking for, which is 60% or more, let's say over 50%. Once that's achieved, it's not necessary to keep indexing right over and over again, although it can be done. But as Bradley says, If you continue your link building, and if you can continue tearing your link building, it's not going to matter how many links fall off the index, because you're going to constantly be getting new ones going to be getting tiered link building, it's all going to be powered up through that g site so that you get even more benefit. But once again, just just to be perfectly clear about this, we will not do any link building into any money site.

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Bradley: Right there. So these are essentially what you can link below directly to because these are all tier-one assets. That make sense. So we talked about syndication, network URLs, press releases, plus the organization page, drive stack plus the G site, including inner page URLs, it doesn't have to just be the homepage, if that makes sense. Individual drive stack folders and files, the @ID or entity loop page. Right, the GMB map citations, top level citations, you can build links to embeds and link building to embeds. These are all things that you can build links to. And so that's why I said you've got plenty of opportunities here to put it through kind of a rotating schedule to where and that's what you know, you can you can take, if you were to separate each one of these components out, you can do it that way, then this would give you what 1234566 plus and embed and link building gig. So this would be six or seven months worth of link building activities that could be done. And then you would just repeat that. So every one of them would get hit twice per year. But the idea is you're constantly powering up all your tier one assets, so that you're not targeting anyone specific thing over and over and over again, right? Because that looks odd. Instead, now you're powering up the whole entity and all of the tier one entity assets, and you're doing it on a consistent basis. So it's much more powerful that way, in my opinion, you're hitting it from, you know, from multiple angles. Okay. So hopefully that was helpful.

Do You Have Clients Who Are Using Their Own Hosting Service?

Okay, so the next question is from Scott, what's up, Scotty says, Are any of your clients self-hosting my self-hosting, I mean, their website is hosted on their server, not a hosting service. I have a prospective client who says he has been self hosting for 15 years. However, when I do a test on who is hosting this, the result? Who is hosting this, the result says it is hosted by logics and gives domain control locations. So name servers with x x and y is substitutes for real numbers. My prospect is positive the hosting is on his server because he's not paying for hosting services. This is way out of my skill set. Any help is appreciated. Um, I'm not a server guy. Chris and Marco would be better at that for me than me. I can assume domain control is just a name server type of service, though. And so I think it could be hosted on his own service and be using a name server or DNS service for that. But I'm not 100% Sure. Marco, Can you shed some light on this?

Hernan: Self-hosting now that's kind of old school. Kind of cool. I wanted to work really? Cool. I wonder what you'll do that we're paying like 10 bucks a month or 15 bucks a month for hosting? I don't know. I don't know. I'm not an expert, either. It's just funny. Funny.

Marco: Yeah. I'm curious too because it's a lot of work to keep a server up, especially security. And not only that, I mean, I know that here, I have to go through the ISP. And make sure that my bandwidth, it can support the the server especially if I'm planning to get a whole bunch of traffic, which when I do test, bots go crazy. So I need that kind of bandwidth. Logics, I think he's that's just a desktop app. Scott, it doesn't mean that he doesn't have self-hosting. He's probably paying for the web app. I don't know if it's some if it's a paid service bottle biologics, but I am familiar with logics. And it's just, I'm sorry, but it's a lot of work, but the fucking the steps that it takes to do that, right, you have to register the domain as you do everywhere else. But you have to code the website in something, just whatever, HTML, PHP, probably, you got to have to get the IP address pointed at the computer, actually, the computers, IP. And if it's dynamic, you have to take care of that. Again, the ISP has to support hosting. Now, here's the thing, why would you have it if you When the lights go out? And he turns everything up? That server has to they aren't or like the website will go off for however long the guys out? What, what if he's on vacation? What if there's a power outage?

Bradley: He's gonna have somebody managing the server if he doesn't even know. Like, if he can't help, Scott, Tell, tell Scott, like, you know, what's going like he just as I've been hosting for 15 years, somebody's got to be managing that server, somebody,

Marco: you can do it on your computer, all you need is the app software, right, Apache, MySQL, and PHP. You all you need is the web stack. And you can do it on your computer. But I'm telling you all the steps that it takes, right? And then how are you supposed to do anything with that? Scott? If it's on the guy's computer, do you have access to the guy's computer?

Bradley: Well, he says hosted on their server, which I don't I mean, again, I don't know. That could be a server sitting in there it closet, or it could be a server somewhere else, right? Like at Rackspace or something. Right?

Marco: Yeah, if if that but I'm, what I'm saying is, it can even be the guy, it can be on the laptop, sure, it can be on an on a desktop, it, it doesn't matter, you can install it, all you need is the software. But even after all, that, you still have to install everything you can even run WordPress, off of your home computer depends on how far you want to go. But I'd be this question is, yeah, I mean, I've done it, I haven't done it in a long time. Because it's not necessary anymore. But why does this guy insist on doing that? And why would you want to even bother with something like this? I'm not sure. Okay. So yes, the question is, do you have any clients now? And he's a prospective client, for what and what are you planning to do with it? And you know, if you're going to need access to that, how are they would have to give you remote access, so that you can get in there? Because I'm not even sure what the question what the final aim of this question is. It's just a whole bunch of shit involved. I can tell you that.

Bradley: Yeah, you know, I would, again, I would just contact the client, I asked him specifically like, who is managing your server, like and put me in touch with that person, whoever that is. If he says he's self-hosting, I promise somebody, it's probably not the client himself. Like, you know, the the business owner that you're talking to? That's actually managing it. He may be. And if so, then he's got to be the go-to guy for anything that you need. But otherwise, if there's somebody else that's managing that, that set it up and is managing it on an ongoing basis, then I would say put me in touch with them for any sort of server access issues that you need, like cpanel or whatever, whatever it is. So anyway, that's what I would do. But yeah, I agree. I think that's sometimes you fall you run into people that have over complicated issues, and I don't know that it's worth it. It really depends on how much you're getting paid. So.

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Tom, see I read this while Marco was talking. This is pretty cool. He last week, you asked if anyone has been watching since the beginning. Since because we're at to Episode 256. Today, we're almost at our five year anniversary. And what are we four weeks away from that? Right? I think so. Yeah. 200 Episode 260 would be 404. or excuse me five years. So we're damn close. And he says, last week, you asked if anybody been watching since the beginning since I couldn't watch live? I couldn't answer. So I thought I'd chime in today. I started watching around Episode 50 or So Michael Bose was with you, then. I haven't missed an episode since. Even if like last week, I have to catch a replay. Which means I've watched roughly 200 hours of Hump Day Hangouts. Well, God bless you, man. At this point, it's like a weekly get together with friends. Thank you for the weekly help. Yeah, that's really, really cool. And, Tom, I appreciate you commenting on that. That's, um, you know, what a commitment.

Marco: So drop us the name in the comments. We need to know who this is we need to know. I mean, we have to know who it is. We're usually familiar with everyone who's in here asking questions, and you're involved in in the back and forth. So please drop your name.

Bradley: Well, Tom might be one of them. People that don't ask a lot of questions. Maybe he does. I'm not sure because of this new chat app. I don't know who the hell he is. Who the hell this these people are for the most part. But, you know, anyway, the fact that he commented and said he's been watching 200 hours again, you know, you're a good man for that. Because that's a lot of listening to us. That's for sure. But that's awesome. Thanks for coming.

Is There A List Of The Required Info To OnBoard Clients For Each MGYB Offerings?

Okay, this is a good one, it says, Is there a list of the required info to onboard clients for each of MGYB offerings? If so where can I find them? I don't think that we have that yet. But that's something that maybe somebody can take note of this. I know we're continuing to develop out. Well, I say we but really Rob is continuing to develop out a lot of stuff for MGYB. To make it better, like packages, for example, you guys know, we've recently launched, you know, like link building packages and embed packages, which is so much better, because a lot of we got so many questions where people would say like, you know, what should I do for this type of competition and that so we've recently added that. Next thing we're doing that I know Rob is trying to get to is doing full-on, done for you packages, like where it's multiple services combined. So you buy at one time and it you get the syndication network and the drive stack along with the press release and embeds and @ID page or entity loop page, you know, all those kinds of things. So I know that that's coming. So this is something that we can absolutely add to our to do list. Because I think that's a good thing to have, which would be kind of like, depending on what service you buy, like an onboarding form. I know there's the order form. But for a client, I understand what I think I understand what you're getting at, is there something that we could send them or some sort of form template that we could provide that you could build, like a Google form, for example, that you could send to clients whenever you onboard them? And have the clients input all the data, that then you would just deliver to us at MGYB? Marco, do you have any comments on that?

Marco: Yeah, I mean, it's it's a good idea. And I can talk to rob about it. Is the problem, right, that we're in right now is that we only have one Caesar?

Bradley: Yeah, well, I think Rob said, we're gonna we're going to get another coder to help see Caesar correct, where we're going to try,

Marco: we're going to see how we do that. But the problem is also that the information that we need is different per product. Right? Right. And so you go and you order the product as you need it and submit the information. Because, for example, the @ID is something that you can't ask the client for the information beforehand, because it requires the build at the time when you order it, well, maybe you can go ahead and, and beforehand, do the s3 and everything that's required. But again, it's different products. So what can we do, we could probably create a PDF of what you're going to need for every product, I can tell you that that's not going to happen anytime. Yeah.

Bradley: Yeah, I would think, you know, I mean, that's a good idea. But even something that could be done. And again, it's not, it's not going to be at the top of the priority list. But I do think that it's a good idea, which would be to maybe even do, like you said, a PDF, but even like a create a Google form that could be copied. In other words, you could share it with somebody, or they could request to make a copy of it that then they would, you know, add to their drive, which then they would have a not, you know, a spreadsheet that the responses would go to it everything to where they could just forward that to their client, or embed that on a page on your own website, and send your clients to the page on the website to fill out the form. If that makes sense. That's it. But it's different Google Forms per product, right. But I'm saying we only have the main I'm talking about doing it first for like, like entity loop, for example, or syndication network, that kind of stuff. So yeah, I agree. It's, it's not something that's going to get done immediately, because we're trying to roll out two packages. But I think it's a good idea. So I appreciate you. It's a great idea Rob. Rob already has it will incorporate it into the list of things to do, which keeps growing longer and longer. Yep.

Is It A Good Idea To Buy A Couple Of Different Domain Names For A Local Service Area?

So Mike's up, he says, Hi, everyone, is it a good idea to buy a couple of different domain names for a local service area? And how can I use it for SEO benefits? For example, money site with branded domain name, and more exact keyword domain names? Can you please share a sort of strategy if there is on how to use it? Thanks. Now, I don't recommend that anymore, Mike. You know, years ago, yes, we, we did all kinds of stuff like that years ago, I mean, we would just buy different domains to read that we would use for redirecting purposes to the main site and then do crazy things to that the redirect domain, right? There's a lot of things we used to do, I'm not going to talk about them, because they're irrelevant. Now. They really are, they really are. But they're another strategy we would do would be to build out kind of like many PBNs on exact match domains that would point to the brand new domain, because we would add relevancy that way and use them for link building and that kind of stuff. But again, I don't recommend doing that, because you have to know how to exact match domains aren't really useful in my opinion anymore. I know, some people would argue with me, but I prefer a branded domain name. And I also don't recommend building PBzns, unless you're like one of our mastermind members, Dean, who is incredibly good at it, which requires a lot of time and effort to do it correct correctly, and build real traffic into sites that you're going to be using to link back to your own sites. And you gotta hide your footprint and all that. And we just, we got away from doing that. And we use our, our entity loop properties, like create the entity loop, which becomes the SEO firewall, which is all using, basically free resources, you know, like Google Sites, and Dr stacks, and Amazon s3, pages, and things like that, and then do all of all kinds of link building stuff to those and push relevancy and power that way. So again, I don't recommend buying exact match domains for for a specific business, or, you know, related domains and stuff like that anymore. There are other people out there and other methods that teach how to do stuff like that, if you're interested in that kind of thing. It's just not something that we would recommend.

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Marco: If you're going to put that much time and effort into something, do it on a G site and drive stack band, the drive stack both vertically and horizontally, like we've I taught in, in the charity webinars and in the entity webinar that we talked about, you guys, again, Dr. stacks, and G sites are some of the most powerful things that you could do for SEO right now. It hasn't changed in for something year that we've been doing, it's not going to change into the near future, probably mid term, either. I don't see it, I just don't see how probably it could be done at the flip of a switch tomorrow. But I just don't see it happening because of the kinds of companies and educational places that use the G sites plus drive stack. So why not take advantage of that, while it's available, you have to do is go to MQIB dot CEO, order the drive stack ordered with the G site. And then you expand it, I teach exactly how it's done for a donation to my charity. And it's that simple. It's simple in that the concept is simple. You still have to do the work. Whether you do it pbn, if you want to do it, right, the way that Dean does it, you have to put in the work, noting that there's no magic pill in this business. If you want something to last, you're going to have to put in the work. And what I'm what I recommend for what you're trying to do is you have that branded domain, then go into that branded Dr. Step was g site and expand it. There you go.

Which Of The Two URL Structure Is Better?

Okay, so Mike says another question please about URL structure, which one is better? He says site.com slash city slash service dash type or site com slash service, dash type dash in the city? Thank you. Well, I'm going to recommend the second type or the second version of the URL. And the reason why I say that is because if you if you're trying to do it the first way, if you're going to target different cities with the same service type, which I'm assuming you would, it's going to create URL structure issues, right? You can still do it but WordPress used to automatically append a dash to for like, in this case, service type, right? So let's say let's just say plumbing. So let's say site.com/cityone and we'll just use Culpepper. Right That's, that's where I live Culpepper, Virginia. And then there's another city adjacent to us called Warrington. Right, so Warrington and let's say I was building a site for a plumber that service both Culpepper and Warrington. So if I did, you know, Joe's plumbing.com/ or you know, whatever we'll call it Joe. Joesplumbing.com/Culpepper/DrainCleaning, for example. And then Joe service Joesplumbingservice.com/Warrington/DrainCleaning, then automatically Google used to append a dash two. And just recently, I noticed that now they'll actually change it to include the category, your name or so it would say Joe's the first one that you would create was Culpepper, right. So it would be under the category of Culpepper. So that's where the city right so Culpepper, then it would say /drain-cleaning. But the second time you would try to create that drain cleaning service type underneath a separate category would automatically append the category to the URL. So would end up being Joe's plumbing service.org plumbing.com/Warrington/drain-cleaning-Warrington. So it makes sense. So you end up over optimizing the URL. And even if it could have just been the plugin, because I just I was showing this as an example the other day a couple weeks ago now for our Semantic Mastery mastermind webinar, and I was showing how they used to do the dash, you know, it would do like a dash to dash three for each time you would try to duplicate that service type underneath another category, it would always append another the next into integer. However, it could like I said it could have been the SEO plugin that I was using or something that was appending the category name to the URL instead of dash two or could have been a WordPress core change that I haven't proved that either way. But my point is, is it creates a URL issue because you can't duplicate the same URL slug underneath different categories, right? It has to be a unique slug at all times. So in my opinion, you're better off using just the post type, excuse me, post name permalink structure if you're using WordPress, and I'm assuming you are and then going with the second version here that you're talking about, right? So it would be site.com/servicetype. And I wouldn't put dash in that city I would put just dash city. Because you can admit those what they're called stop words like in, have, to, the, those are all type stop words. And I don't typically include those in the URL, the shorter the URL, the better. That makes sense. So that would be my recommendation. It's a good question.

What Are Some Tips On How To Charge A Client For The SEO Services You Offer?

boardwalk says I am just starting out and wondering how do you determine what to charge a client so I'm not undervaluing myself or overpricing the client? Hey, Hernan don't we have an arbitrage? spreadsheet somewhere? Um, what do you mean? SEO Services arbitrage spreadsheet and our SEO Services calculator?

Hernan: Yeah, we do. Actually, let me Yeah, I think I'll yeah, I'll need to find it. But yeah, I, I'm pretty sure we have it somewhere.

Bradley: Okay. Because I was gonna say, I know we have, we've created a spreadsheet where you can kind of input the cost of services and then input your markup and it will, you know, or percentage of markup. And it will, it will tell you what to charge clients. And that's something and you also should be a section in there for your you know, what you what you feel you should be making on an hourly basis if you can calculate the hours involved. And I honestly, if you're just starting out, it's going to take a while to learn your own productivity, like in other words, to be able to know how long it's going to take you to do things, it's going to take you some time to kind of refine that. So when you first start out, you're going to likely undercharge customers or you may over overcharge customers. If you overcharge customers and you're unable to produce results, you will likely lose those customers. If you undercharge customers, then your bet, I think you're, you know, you're going to find out that you're working too hard for not enough money. And you could always go back to the client at that time and ask for more money or explain that you need to raise your rates, that kind of stuff. It's difficult to determine how long like you know how long it's going to take you to accomplish things when you first start out, it's just going to be kind of a trial and error thing. But you know, I as far as what I would recommend is trying to find reputable sources, fulfillment sources, again, MGYB. If you understand how to put the components together, that we sell, then you don't have to do the work yourself or even really learn how to do all like build all of those components, you can if you'd like, but you're better off in my opinion, just purchasing them from a done for you services that is reputable, a good third-party provider and marking it up. And I always recommend a minimum of 100% markup. So but more like 200% markup is about, you know, and it depends on what you're selling too. And I know Marco will probably have a different opinion, he's going to say give it 1,000% markup and you know, there's some there's some validity to that my opinion. But for example with syndication networks, you know, I know what my costs are, through my virtual assistants. Even when I first started out and I first trained my to first of all, when I first learned how to delegate and outsource the stuff might I hired two virtual assistants and train them how to build syndication networks that later became syndication Academy the product, and I knew what it would cost me. And let's just say it cost me you know, $75 for a VA to build. And it wasn't that exact number. It was close to that. But let's say it cost me $75 to have a syndication network built by one of my virtual assistants, I was charging. When I first started out, I was trying about $500 to sell a syndication network to a local business now To this day, and I have for several years, I probably should mark it up. But I sell them for $700 now, and I have for the last I think three years. So and because of you know, you guys can get syndication networks, I still think it's $75 for a branded syndication network from MGYB. So that's my point, you could do a in that case, it would be what 1,000% markup 10 times, right. So you buy it for 75. But you sell it for 750. That makes sense. That's 1,000% markup for things like Google stacks, and drive stacks and G sites, they're so fucking powerful man, if you go and buy the whole, like the whole lot of it, it's going to cost you close to 500 bucks, I think. And you could you could mark that up easily to you know, $1,000 1500 dollars two or three times of what it is because it's so powerful, if that makes sense. So that's what I would recommend doing is figuring out what services you're going to use to get results, marking it up, you know, unless you're doing it manually yourself, in which case, you know, you've got to determine what your time is worth, and then figure out how much time you're going to spend developing those components out for that client, if that makes sense. And in charge accordingly. So I know you guys want to comment on that one. It was a good question.

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Marco: Yeah, I, I see it a little bit differently, that you could do it that way. But if I'm talking to a lawyer, and which I was recently, and I know that someone coming in the door, and signing that piece of paper for that lawyer to represent them was worth $100,000 to the lawyer. So my math is really simple. I know what the costs are, what that lead is worth to the client. All I had to do was determine how many leads, I could provide this client. And then I want a percentage of that, so that I can come back to the attorney side. Because if that client is worth 100k to him, and I know what I'm going to have to invest, then I'm going to want some part of it. Because it's worth that much. I mean, imagine that hundred thousand or more in the door. So that that's how I figure it out. So that if it's $2 and 50 cents, and I have to provide 10,000 the close leads for this person to sell what 20, 25k. And then I want to present it the work that I'm going to have to do to get that it's probably more than I care to put into that project that but that's roughly how I figure it out, I want to know what a lead is worth to that client. So if it's a dentist, lawyer, whatever it is tourism, dentistry, you name it, cosmetic surgery, I want to know what that lead is worth in the door and closed. So that I'm going to, then I'm going to determine what I charge. So I'm going to be for the work that I do, because I'm gonna I know how much work I'm going to put in it. I don't care about the hours that I'm going to put in it. I just know what my work is going to be worth to that client, and he's going to pay me for that. Just like that person putting that foot inside that lawyers office. And signing that piece of paper knows what he's going to pay for that lawyer, because you cut you going to that lawyer for a reason. You're going to that plastic surgeon in Beverly Hills for a reason. You're not just paying for the service. If you were paying for the service, you'd go to Mexico and get the plastic surgery and get the corrective surgery or whatever it is that you want to do and pay a whole lot less you're coming to this guy, because there's a specific service that he provides that you want, when you get to that point. So I guess my point is, there's a whole whole different tiers, right of what you can charge between the way that you figure it out, maybe the way that that the arbitrage calculator is set up and the way that I do that there's just so many ways that you can charge. There's no certain way, right, there's no sure way. But my way has always worked for me.

Alright, so the last two are just comments. Scott says thanks for the answer about hosting and will contact the client about how I will be logging into add pages and access the site. So there you go, Scott. hopefully that was helpful. Tom says thanks, guys. I've asked several questions over the years under the old system. Tom Clark, just signed up under the current system today. That's awesome. Tom again, thank you for hanging out with us every every week for 200 plus episodes. That's quite a feat. And Mike versus thanks, Bradley. You're welcome. Alright, guys, that was perfect fucking timing. It's like we planned it

Marco: four years. That's incredible. Thanks, man. For you. Thank you.

Bradley: Alright, guys. Yeah, Tom, you should be coming to POFU Live so you can meet us in person. had to throw that in there?

Adam: Yeah, guys. If you haven't yet, now's the time. Grab your pofulive.com. Now, we're going to be headed out there next weekend. Start the event. VIP day on Friday and the real deal on Saturday.

Bradley: Yeah, so that's VIP day is Friday the 10th I believe. And Saturday the 11th is the start of the actual POFU Live, live training event. So we'll see you guys there. Take it easy, my guys.

Bye guys. Bye everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 255

By April

Click on the video above to watch Episode 255 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Bradley: Now I think we are live.

Adam: Alright. Hey everybody, welcome to Hump Day Hangouts. This is Episode 255. This is the one where I fake the funk and pretend I'm not getting a cold and just smile. So we're going to get into it here in just a minute. I think maybe they'll guys gonna be showing up, maybe not. We'll give them a minute. And we got a couple of quick updates to talk about. And then we're going to get into the questions and all that. So first of all, just want to say thanks for being here. Whether it's your first time or maybe it's your 250 fifth time, actually, that'd be pretty awesome. If someone here has watched most of these, let us know on the page. I'm really curious because I know we've had people watching us for years. So anyways, back to what I was talking about another way Just let me interrupt you, God bless anybody that's watched us 255 hours, 55 hours of your life with us. Let's I'm gonna start up top. Bradley, how you doing today?

Bradley: I'm good man. Happy to be here. kind of excited because, you know, POFU Live events coming up in a few weeks, like two or two and a half, something like that. And I'm pretty excited about that. So…

Adam: Good deal. Chris, how about yourself?

Chris: Doing good. Just looking for an improved flight to Denver.

Adam: Yeah, I was about to say, you know, this is a natural lead in anyone who's coming to POFU Live or if you haven't yet go to pofulive.com and grab your tickets. Like Bradley said, You got two and a half weeks, and then make sure you've got your tickets. But even if you do that, make sure that what happened to Chris doesn't happen to you. So Chris, what what's been going on?

Chris: Well, another airline went bust pretty much but like, if the book was the right agency, you get like, the money refunded immediately. And, yeah, it's now time to look for a better flight.

Bradley: So you got caught up in that British company travel agency that got like 600.

Chris: Company, it's a condor.

Okay. So that's crazy, by the way, man. Well, at least they refunded it to you. So

Adam: That's the good news. Let's see.

Chris: We live in Europe. What's that? We live in Europe? Not in the US.

Adam: Yeah, you got refunded? All right. Well, before we get into it, you know, we did touch on POFU Live real quick. Tomorrow, I'm going to drop the link but tomorrow, Bradley, that's tomorrow in the webinar. Yes at 12pm. Eastern that losing my mind here yet. Tomorrow, we're going to have a webinar, we're going to be talking about POFU Live, but then also, of course, about hopefully live because we think this is important. I mean, there's a reason we put on our shirts. There's a reason when you come to POFU Live you get a coin, that although the design changes, just a poke you on there, and what it's about, you know, it's something we really actually believe in I have a feeling Chris is about a There we go. Let's see it. So there's Christmas coin from last year. So what it's about, you know, and how you can use that to you know, get really what you want and that doesn't mean just like you know, doing whatever it takes screw and everybody over anything like that, you know, it's about you know, I don't have a prepared statement about this because it's different for everybody. And that's part of what this is about is finding out what it means to you.

When I first heard it, actually, I was like, I don't know, the term kind of seems weird to me. And then I sat down and thought about it. I was like, I like that it's different for everybody what Bradley, what his POFU is is not the same as me, Hernan, Chris, Marco. And I think it's really cool to talk with people about what it is you want, what you want to get how you're going to get it. And then you know, laying out the steps to get you there. So that's not all of what the webinar is going to be about. But I did want to talk about whether or not to come to life. I think that this is really interesting and really powerful. Just exercise for you to really think this through and be like, what is it that I really want? Yeah, how am I going to get there? And then how can I provide things of value to other people that help get me there as well?

Chris: So I'm trying to say people actually going to learn something and not just be invited for a pitch fest is one of those live events.

Adam: It's just going to be non stop offer or no, yeah, POFU Live is awesome. You know, as far as getting going to be live. You know, it's about learning, it is about finding out about what other people are doing. And it's about networking. I mean, those are three huge powerful areas. We, of course, look forward to meeting you and helping you however we can, while we're there, you know, I think last time how we price that few hours every day just talking to people find out what you're doing answering questions, you know, it doesn't have to be related to it, if we got the time, you know, we're going to help you but then forming that connection with the other people was really cool between the attendees.

Bradley: And I also just want to add that, you know, it's my partners and I, who are Semantic Mastery, right? There's, there's five of us come from all different parts of the world. We each have our own separate businesses Apart from this, and so we've all and you know, we've been together for six years now. And so, you know, we've all got a lot of experience that we've accrued, individually as well as collectively. And I think that's kind of really what we're trying to impart with both who live is in the position of fuck you which is what you know, it's kind of a joke, but at the same time it is very much very serious in that, you know, I've learned over the years as well as I know my partners have, that. It's not just about making money or having a business, you know, it's about really living the lifestyle that you want in the way that you want working with the people that you want, or on the projects that you want. And I know that sounds kind of like Pollyanna or whatever, like, you know, but it is something that you should be striving for. And I understand somebody just starting off might not be in a position like that, but you should be working towards that position. And that's really what we want to convey at our live event is trying to help people and we do this in the mastermind as well, but it's not quite the same as being live with everybody in the same room where that energy really kind of is contagious. If, if I may, you know but you know, it's about just being able to kind of help people into almost on an individual level to really develop their path to POFU right. And how to achieve that, and through all of our experience, you know, we kind of try to provide insight on how to get to that point and processes, right because it is a process, it's not something that's just going to happen not going to come to POFU Live, you're going to go home and you're going to be at your position of Fuck, he was not going to happen, just so you know, but it will give you the tools and the resources and kind of the path to follow to help you to get to that point. So

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Adam: definitely so I just put the link down. You know, if you're watching the replay, I guess it's another good reason to watch live. You know, it's going to probably be too late unless you see this maybe on early Thursday or late Wednesday. But if you're watching live, you can check out the link we just put down there. Go get signed up, come check it out. See if it's for you. If not, you know nothing else you are certainly going to walk away with a little bit better idea about what POFU is maybe what that means to you and how you can start moving things in that direction. So real quick to wanted to say oh, no, this is cool. I got one. I think POFU was brought up today in the mastermind wasn't I'm not gonna say who it was. But one of our mastermind had a really good post showing some results, or I should say bad, I don't know, bad results from a client who had said, Hey, you know, I want to do some SEO stuff with you, but I'm not sure. And then the guy said something like, you know, this guy pitch me social media for a much lower cost than what you're quoting me. And then they see the traffic mastermind member got the traffic graphs of what happened after this guy did the work. And then the client comes back to him and says, Yeah, I'd like to do SEO, I think that's actually going to work out for this guy trashed my stuff, but I'd like to do it for less money. And well, and you know, that that's tough, and it happens people but what the mastermind member said was, you know, Hey, take a hike, you know, get out you're not my ideal client, you're not gonna, you know, I'm not going to provide you value if because clearly, you're going to just be a pain in my ass, and you're not going to provide value for me. And then the last thing on his post just said, you know, so I really got a kick out of that, but that's part of what it is, right? Yeah, our mastermind member wasn't telling the guy you know, I'm gonna, you know, do whatever I want with your SEO do this. You just Hey know you know what part of his position fuck you is I don't want to work with people like that you tried to pull one over on me I'm walking away and doing what I want to do.

Bradley: Yeah go Good luck finding somebody else you know what I mean like Best of luck to you it's not about being a smart ass but it's like you know you had your opportunity you fired me for what the cheaper option that ended up trashing your traffic and now you want to come back and ask for negotiate a lower price now thanks see you.

Adam: Definitely so that was awesome made man-made my morning that was good to see but also if you are interested in joining the mastermind You can find out more at mastermind dot Semantic Mastery calm. That's definitely for people who are already got some clients that are already rocking and rolling. We help people grow you know, if you're wanting to start getting your agency going or if you've got a business and you want to start to grow that we can certainly do that as well. But the very first thing we always recommend you do especially if you're new to Semantic Mastery go grab the battle plan. All right, we lay things out step by step in there with what you should do what you need to get done, you can find out more about that at battleplan.semanticmastery.com. And last but not least, head over to the YouTube channel after Hump Day hangouts or if you're watching on YouTube, hit the subscribe button. Stay up to date with these as well as all the other questions that we answer there. And lastly, we always tell people to get things done, save some time, outsource, do what you can go to MGYB.co, that's where we got the done for you services, right? That's links embedded press releases syndication networks, always drives stacks all sorts of good stuff over there. So please do that. We tell our mastermind members to do that as they're trying to grow their businesses tell people doing projects to do that we use it ourselves. So good stuff going on over there and I know that there's more stuff coming out got the heavy hitter packages for me but we got new packages for links. So definitely go and check that out. Alright guys, anything else you can think of before we hop into it?

Chris: Yeah, you forgot one thing. Everybody who is coming to POFU finally get the opportunity to kick Bradley off of spot number one for what was that from the ranking board? How loudly well we gonna race Bradley

Adam: Ah, that's right yeah, well you've got to beat him know so I mean yeah POFU Live if you got a VIP ticket going to come go-karting with us and have well-had drinks after the go-karts don't drink before they won't let you on the track and then it's going to be a fun championship. Actually, I ride ATVs not go karts, so i'm not i'm not i'm not making any claims on who's going to be forget Bradley might just go across the track, you know, bring your a games I'm saying.

Bradley: Alright guys, let's do it. Alright, cool. Yeah, that's gonna be funny because those are like racing cards too. So it's gonna be fun. Let me grab the screen and we'll get into the questions that are here. Marco was not here today guys because he he took a week off. He hasn't had a vacation in many years. So he took a week off and so he deserves it. So that's why he's not here today.

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Can You Recommend Some Basic Tips About Website Building?

Let's get started with looks like Mike says hello everyone, can you please share some basic tips about website building? I think to create a website using WordPress plus element or do you have any favorite plugins, my must have plugins or just share the most important tips about website building. What are the basic steps of it? Thanks. Well, that's a long type of question. You know, it's going to there's a lot of variables that go into that and everybody has their own choice of favorite plugins and that kind of stuff. I first of all, just want to clarify that I try to keep my we actually had a thread about this just recently in the mastermind I think just this week, actually, one of our mastermind members was asking that he was going to take a stab at WordPress, I think it's anyways, uh, and so there's a few people that have chimed in, obviously with their own recommendations for their favorite plugins and that and so it's going to really vary depending on you know the individual and what you're trying to accomplish. What I would recommend though, and this was my answer in the mastermind was that you know, I try to keep my WordPress installations as light as possible as few plugins as absolutely possible because plugins tend to make them websites the sites load slower there's also constant you know, conflict issues that happen when there's updates that happens often actually and it's kind of a pain in the ass. And so, you know, again, I try to run my WordPress installations as light as possible, which means uses few plugins as possible. That said, I have a few that I use pretty regularly for SEO plugin, I use the ultimate SEO plus or SEO ultimate plus plugin, I should say, which is Jeffrey Smith. And by the way, I'm also going to suggest this soon, very soon, the there's going to be an updated kind of a version three of pro version SEO Ultimate Plus Pro version of that plugin coming out, which is, in our opinion going to the best SEO plugin. But also, he's got the best on page SEO training course we've ever seen so much so that we didn't create our own because we always point people to his and it's called SEO boot camp. So if you go to Semantic Mastery and I don't know more Adam, if you want to drop the link, but SEO Canada, excuse me Semantic Mastery com slash SEO boot camp. That is Jeffrey Smith training for on page stuff and he goes through you know how to build a site properly how to do on page key you know how to do keyword research and how to do Semantic optimization for the pages. And I mean, it's just incredible what he's been able to do with on page stuff to reduce the need, or at least to reduce the requirement of off page SEO. Like he's taken out some really big sites outrank some really big sites with basically just on page little to no backlinks at all. It's really, really incredible. So if you implement or apply his On page training with like our off page methods which are you know the drive stacks and the syndication networks and link building to those and all of that stuff you can get incredible results which is what you know we prefer to do. So as far as plugins and like I said SEO ultimate plus the pro version is coming out soon. We can't give me an exact date on that but it is coming out soon.

I didn't I use some basic plugins like a caching plugin, I still use w three total cash. I know there's a lot of people like to use other types of caching plugins. I always use disable comments, easy SSL to Fort you know, which is helps set up the HTTPS or secure socket layer. You know, those are a few simple three one redirects is another one, you know, there's just a handful of plugins that I use on a consistent basis a contact form plugin, depending on what you know what whether you're trying to generate leads or what is really going to determine what type of contact plugin that you use. What I tend to do now is use thrive themes I like using Thrive Themes I know you mentioned element or so that's fine. Why I like Thrive Themes is because they have a whole bunch of well themes, but they also have plugins that integrate seamlessly with their themes. So most all of the plugins that I need can be you know, are provided by thrive so I don't really you know, there's never any conflicting issues when they update a theme. All of the plugins work seamlessly with that theme update if that makes sense because they're all from the same developer. And so that's why I've really started going to just using Thrive Themes. And again elements are might have their own plugins sweet. That's fine. I don't know enough about it to be able to determine and I'm not saying outlet thrive is better than element or I'm just saying that's what I use because most of the plugins are available that I need within throughout the thrive suite or thrive package of plugins and themes, as well as landing page builders like you know, I still use Click Funnels a lot because I've gotten really good at it over the years, but you can develop landing page is very similarly that like you can within Click Funnels within drive because it's drag and drop page builders I'm pretty sure element was very very similar to that plus they have a ton of landing page templates and all kinds of stuff so those are all things that just make site builds a lot easier, more efficient. And again, I don't recommend mixing and matching a whole bunch of different developers or theme plot or plugin developers and things like that because that's where the conflict issues arise.

Also, one thing I want to stress I can't stress enough guys is when you're going to build any site but especially WordPress, make sure you have a really good host. Don't use these budget hosts like Hostgator and or GoDaddy hosting or anything like that because you will regret it. There is no doubt you will regret it they are a pain in the ass to work with your site's will load slowly there are issues that arise all the time-bandwidth issue issues, typically your the IPS the servers are way overcrowded. So you can be mixed in with what you call like a bad neighborhood right? Which is where your site is on the same IP as a lot of really spammy sites that just know that but if you have problems a lot of times the support is slow or non-existent. So we always recommend getting a really good host my preferred host has been for years Liquid Web. But there are other ones out there as well just go with a good host pay a little bit more money for your hosting provider and it will pay off in the long run. Trust me when you come on.

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Adam: Yeah, I've got a few more to I totally agree with what Bradley said about the hosting regardless of where you're at. Make sure you have some sort usually it's via plugin do some sort of backup. I use me like MainWP and what I forget what exact service they have. But I use that to make sure everything's kept up to date put a lot of this stuff on autopilot. Click Funnels is another big one I like basically just because but if you're using a theme and doing landing pages that way, that's fine. Don't worry about it. And then before you even do any of this, start looking around at websites you like this is for like the planning phase. And you can use something like built with dot com i think is URL. And you can enter URL on seeing a lot of times, especially if they're on WordPress, like maybe what some of the frameworks they're using are or some of the other tools they're using and then use that start planning out what you're going to do. And I say this fully from my own experience, lack of planning makes building sites such a pain in the ass when you start having to kind of patch things together. And then you are you realize you, you know, left out one area, you can literally draw some of this stuff out on with pen and paper, maybe do some design stuff, write down what plugins you're going to need and then maybe even sketch out like the silos how you're going to organize the content and get that stuff done ahead of time. And I know there are people that do this it's been several years since I've really actually built the site from the bottom up but putting together some spreadsheets for this stuff will save you so much time. Yeah.

Bradley: Yeah, mapping it out to I mean, like, like you said, even just doing a kind of a visual. I mean, like my Snagit skills, right, which is just kind of developing out like kind of a visual sitemap as to how you're going to build the site depends on your category, like hierarchies and all that, if you're just starting out, you probably don't need to worry about any of that stuff really just learned about WordPress itself. Play around in there. But as as Adam said, backing it up is important to a lot of good hosts will have automatic backups for you anyways. So that's another reason to have a good host. But yeah, I agree. WordPress is a bit of a beast, you know, if I, if I could never build another WordPress site, again, I would be all too happy. But it's kind of a necessary evil. You know, so it's something that you just have to learn over. And, you know, so I've learned it over the years. And I know that I try to stick with one particular type of theme developer and get really good with that. Because if you jump from theme developer to theme developer to theme developer, every one of them has their own nuances and the way that they you build sites and build themes and are customized the themes, excuse me. And so it's it becomes a constant learning curve. And that's why I prefer to stick with one type of theme developer, and then use that because then you get really good, really proficient with that particular developer and it makes it so much more efficient to build sites and the correct you know, make repairs on sites and fix things when they break and all that kind of stuff. So that's a good question. Now.

Do You Offer A Website Building Service?

The next one says, or I guess it's kind of a follow-up. He says, I know it's a big subject, maybe you can suggest any good course about it, or do you offer website building service? No, we do not. As I said, I don't enjoy building websites at all. I do it. I do it for clients, mostly for, you know, optimized for lead generation and stuff. But it's not some sort of service that we provide. As far as like I said, SEO boot camp is your best on it's not necessarily just a WordPress training. It's more about how to do on-page optimization, the hands down the best way I've seen. So I would recommend SEO boot camp if you want to learn about on-page optimization, but you can a lot of the times you can get from whatever theme developer you're going to be purchasing. If it's Elementary, then so be it. I'm sure they've got tons of tutorial videos on how to customize how to use their different plugins if they have plugins or how to use the different theme options and how to set and, you know, customize them and all that kind of stuff. So most good developers and I know I've heard elemental before, so I'm pretty sure it's a good developer, are going to have a lot, you know, an extensive library of tutorials and you know, on how to how to use their stuff. So that's, that's really key, just don't go Don't make the mistake that I've done over the years, not so much for the last several years. But when I first started out, I would go buy those themes, the new themes, new, bright, shiny themes that were being offered on JV zoo, and things like that all the time, because they were inexpensive, and they looked really cool and all that. But the problem with those is, a lot of times developers don't support those, they just do a big launch, they take your money. And then you know, a year year and a half down the road, the themes no longer work and you can't get any support for them. So you end up having to switch an entire website to a different theme anyways. So stick with the themes like element or, for example, the theme developers I mean, or thrive or something like that. That's been around for quite some time. Okay. Good question.

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Adam: Well, I just for that I also pointed him towards the Facebook group. I think that's a good place you could ask I think some people there are services out there some good ones I think Hernan used one. Anyways, but join the Facebook group asked that question about courses and services for building out sites. And I'm sure you'll get some at least some ideas if not some solid recommendations.

Bradley: Good. Thank you.

What Are Some Chrome Extensions That You Use?

Okay, so the next one says, Hello, everyone. I'm new here rapid-fire questions first, what are all those Chrome extensions that you use? Well, there are various and some of them are just for show No. Lastpass book X marks which is like my bookmarks, that one's a color grabber or it's called colors yellow, but that's just so I can you know, if I've got a match of color when I'm creating something, then I it just tells me what you know, what do they call it, the hex value of the color is or whatever, so I can match that up. I've got bit link, which just does short. You know, a lot of times when I'm taking notes on stuff that I'm researching, I'll just grab the URL and this creates a short link. That's pocket. So it's like another like a that's a content bookmarking site. So we use it on our syndication networks, actually our IFTTT, syndication networks. So I actually use pocket to kind of grouped content together for things that are useful for me. That's Google Tag Manager, tag manager or tag, excuse me, Google Tag Manager tag assistant, which helps you to figure out if you've got your tag manager tags set up correctly on landing pages and conversion, tracking remarketing pixels, all that kind of stuff. So that's, that's something I use a lot. That's my Google Hangouts plugin. I've just I've got a ton of stuff up here, guys.

This is a really cool one. This is called link gopher. And that one's great if you're trying to extract all the URLs of a web page. All you gotta do is against called link go for Chrome extension. All these are free, I believe. But that's really good because you just click that and it was open up in a new browser window or a new tab, essentially, with all of the URLs just all in one place on that, you know, basically line by line with different you on URL on each line. So it's great when you're trying to build, you know, like, Link target lists and things like that. So those are always really good. I mean, I could go on and on and on guys, but that's I've got, you know, just a bunch of stuff on here that I use pretty regularly and that's why they're up there. Some of them are really I don't use that much anymore. Like that's an email address Finder.

Open Graph preview they have for social media posts and things like that. But anyway, I've given it gave you a few of the ones that I use most often. Like, one thing I want to recommend, though, is don't, you know, might look like I've got a lot of them but one of my still got up there is Webinar Jam and we haven't used Webinar Jam in forever. I could probably get rid of that. One is you don't want to like I know that some make sure it's a trusted Chrome extension because a lot of times if it's something that's rather new, they can cause like issues with you. Browser or make stuff not work properly. And so just keep that in mind very much like what I was talking about WordPress stuff. If you if you're trying out a brand new extension that doesn't have much of history, just be aware that it could cause funny things to happen while you're browsing. So look to see if they've been around for a bit.

What Is The Big Difference In SEO And Local SEO?

The second our guest and next thing was Oh, second question is, what is the biggest difference between SEO and local SEO? Well, there's really no difference except that local SEO Well, I guess there is a bit of a difference. A lot of the same principles apply to both. However, with local SEO, a lot of times you're trying to rank also in maps. If you think about SEO, you know, search engine optimization, which I think is more than just ranking in search engines. I know the title is or the name search engine optimization, but I think SEO encompasses a lot more than specifically ranking in search engines now, right because it includes content marketing and what Marco calls is ART, right? Activity relevance trust, authority, all of these different things that going go into SEO to be successful in SEO. But the principles for both SEO and local SEO are applied to both of those, in other words, that the general principles apply to both the differences with local SEO, a lot of times you're trying to rank on a local level, right? for search queries that have local intent. Those are people that are searching for local businesses, like local contractor services, or, you know, restaurants near me or pet store in my town or my area, right and or perhaps even adding the actual local modifier. So those just consider it, like searches with local intent is local SEO. And because of that, a lot of the times you get maps involved, right Google Maps involved. And when you do that, then there's there's you know that that's, that's kind of a whole different division of SEO, if you will, where there's a lot of additional things that you can do for Google maps that you wouldn't necessarily need to do on an affiliate level right or a national or a global level or I mean, it could even be regional for that matter. My point is, is that a lot of the on-page optimization techniques, off-page stuff like link building and providing the relevant signals like I just talked about activity, relevance, trust, and authority, all of that applies no matter what your project is. But, um, local SEO can also include optimizing for maps, right? So that in for local search or searches with local intent, and so that can, you can add additional things in there, for example, you wouldn't want typically, you're not going to be optimizing a Google My Business profile for an affiliate site. I mean, I guess you could, but technically, people don't. I don't really see the value in that unless you expect to generate a lot of traffic from locally for an affiliate offer or something like that. But you've also got to worry about, you know, making sure that it fits within the proper Terms of Use for local, like Google My Business anyways. But again, you know, the same type of on-page principles are going to apply to both that type of a site like an affiliate site as well as to get better results for your local sites. So just keep that in mind. You know, again, maps are usually included with local SEO, whereas something that's not necessarily a local business where they're targeting a specific, you know, local area, then if you don't typically get maps involved and worry about the optimization, having to learn how to do optimization on that, that end of it. That makes sense. You guys want to comment on that at all.

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Adam: No, Sir.

Bradley: Okay, moving on. Then.

Possible Reasons Why Organic Rankings Decline Despite Having RYS Stacks, Weekly Press Release, Etc.

Fitz is up. What's up, Fitz. He says, good agents. Thanks for this very helpful for him. It is appreciated. I have a client who's getting the smackdown from a competitor. That sucks. The organic went straight down. Like the cliff tourists jump off of Rick Rick's cafe in Jamaica, okay. I got them RYS plus a small boost started. Weekly press releases and a plan and plan a medium link building and 60 days site is over three years old. Did I miss anything? Well, if your site dropped, that you're working on, you know, is it that your site dropped? Or is it that your competitor, just all of a sudden outranked you like, or is it a combination of both? Because if your site drop that leads me to believe that there's probably an algorithmic penalty, and that's in play. So how do you determine that? Well, one thing you can do is look at the Search Console. If you have your site, you know, associated or attached to search console, then you can take a look at the manual actions and see if there are any manual actions. Now, that's not the same as an algorithmic action. But I would check there first, and I'm assuming fits that you know that already and you probably have and if it says no manual actions found, then there are a few things that you can do to determine if you're kind of an algorithmic penalty number.

Do a brand search, right and see if your money site. So the self-hosted website for that particular brand is the first URL to rank, right? If it's not if like, for example, I'm assuming it's a local business. So like Yelp, if Yelp outranks your money site for your brand search, then there's a chance that your is a good chance that your website is experiencing some sort of an algorithmic penalty. And that again, that's not going to show in Search Console is a manual action. So that's but that's it. These are some of the things you can do. Another thing you can do is search Google for the domain name. And see once again, does the domain name right number one, for the domain name search. If it doesn't, then there's it's very likely that it's experiencing a panel and algorithmic penalty of some sort. And if that's the case, if that's what you did, you know, find out discover then it's probably you know, either not it can be a combination on-page issues and or off pages or combination of both. Does that make sense? And so then you really have to analyze what I mean I always start with on-page First, take a look at the site, look at the structure of the site, the internal link or linking, excuse me, our pages or any of the pages over-optimize, do you have duplicate content? If you're using WordPress and you've got you're using in your posting and your you've got tags, do you have unique tags because unique tags on a post create basically a duplicate page of the same post if that makes sense? So that creates duplicate content, there's I mean, there's just a ton of things that you can do to determine on-page if you have issues. Use a we were just talking about this in the mastermind, again, use a web crawler a site crawler like Screaming Frog, for example, to look at the technical aspect of the site to see if there are any issues with broken links, URLs, duplicate meta tags or SEO titles, that kind of stuff. So Screaming Frog is a really good tool for crawling a site that finds potential issues with the sites, the site structure itself, then you can also

Again, look at the backlink profile. You know, everything that we teach fortunately has is about creating an SEO firewall and then doing all of the external link building to that SEO firewall. And that SEO firewall is Google properties and high authority third party sites that we can use to filter all of any, you know, anything nasty that we want to do externally, we can do to that and it basically launderers or filters, any bad bad juice or bad equity out and just pushes relevancy into the main entity, which is our asset or primary asset, right? So, again, if you're experiencing a significant drop, and it's not just that your competitor outranks you, all of a sudden, it's probably some sort of penalty, whether manual or algorithmic and there's like I mentioned a few different ways to look at it to determine if there's an algorithmic penalty. If it's manual, then you'll know it'll say so and search console and then figure out what is causing the penalty and try to remedy that. Fortunately, if it's an on-page thing that can be very fixed rather easily. And you know it after it gets fixed, you'll generally see improvement within a matter of a few weeks off-page, SEO issues are a bit tougher to clean up. And, you know, again, there it could be a million different things. But, you know, I've in the past, been very successful with actually disavowing links if I found really toxic links pointing to the site, although Marco would tell you not to do that if Marco was here, but since he's not, he can't read but what I'm saying, but he always said don't ever use disavow tool, but I've actually been successful with getting off-page penalties removed from disavowing links. So it's been a couple of years since I've done that because we don't I don't do off-page link building directly to the money site anymore. We do everything the way that we teach. So I haven't had the had to experience that but years ago, I would take on clients that already were experiencing issues and I would, you know, figure out their first do a backlink. Well, it's always on page first but then I would get to the off-page analysis and figure out what could be potentially causing problems. And then disavow, you know, bad links essentially. So, anybody wants to comment on that? Chris or Adam?

Adam: No. I'm good with that.

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Okay. So yeah, I mean, again, I would start with on-page stuff first. Determine if it's an algorithmic penalty. If it's just that somebody that ranking you will then as far as the steps, yeah, put all the pieces together fits. That's key. We, you know, we talked about this right syndication network, RYS drive stack plus g site that is mirrored the mirror, you mirror the structure of those as the same type of structure that you have on your website. Then you can do press releases, which is kind of like a link building tool anyways, and additional link building to your SEO firewall, create an @ID page. That's what we call the entity loop. That's how you close that entity loop. You want to do all of that stuff when you put all those pieces together. Other than that's really when you'll start seeing significant results. But if you're experiencing a penalty, again, I would try to remedy that first before or while you're doing while you're building the other components, putting the other pieces together, I would work on trying to figure out in Lyft, you know, work on whatever is causing the penalties what I'm saying.

How To Create A Silo Structure For A Local Service?

So, the next question says, Mike, where's from Mike, he says, How to create a solid structure for local service, how to sort out the different service keywords with different city names. Can you please show a visual example of it? Thanks a lot. No, I can't. And the reason why is because we just went over this in the mastermind. Actually, for the last two mastermind webinars, the first master you know, a month ago essentially I did a basically a conceptual overview of of how I struck because we had a mastermind member asked this very specifically, if you're in the mastermind, you can go watch the previous two webinars that we've had the most, the most recent two webinars that we've had, and you'll see exactly what I'm talking about. If you're not in the mastermind. First of all, it's a lot It takes a while to explain how to structure all that stuff. Right? There are some interesting things that happen when you're trying to, especially for a surface area business, which is I think what you're talking about, which is where like, let's say a plumber, right, so a plumber that might cover, you know, an entire county and the county let's just for simplicity sake, say has four different, you know, town names or city names within the county itself. And they cover all four. What happens if you try to create a silo structure with services, and then try to optimize each service for each separate location, then you end up having a lot of times URL conflicts, because of you're trying to duplicate the same areas within different topics, topical silos, if that makes sense. or service silos, if you'd rather look at it that way. And it can be especially if you're using complex silo structure, which is typically how you would do it for a surface area business with multiple services, right? So the problem, it creates a problem. And I know I fought that for years, I would have to map sites out literally, that's what I talked about earlier, creating a visual sitemap of how you plan to build a site because it would take me a while to plan before I would ever start building to try to figure out how to reconcile potential issues or prevent issues from occurring when you have complex silo structure where you're trying to combine both topical plus location-based silos, very difficult to do without having a really solid plan. And what happens is if you end up changing your plan at any time, it can create a real mess out of the site in the siloed structures. So I kind of developed a way out of getaway around that. And again, I can't really go into detail here because it's a big can of worms to open up number one, and you also would probably need some visual aids to excuse me on to actually see what I'm talking about. But what I've developed in kind of did this out of necessity for a specific project was to create topical silos but then use tags as your actual way to create location, relevancy for each one of the topical silos or services in this case, and it's very, it's very unique way to do it and works very, very well. And combined with what we teach with the Google Sites, and the RYS stacks, for example, you can do some really incredible things. But again, you'd have to see it. In the mastermind. We talked about it very specifically. And just last week on the last mastermind webinar actually showed some examples. I'm kind of building that out on us on my newest website that is for my own business and sharing that with my with our members. So, unfortunately, I can't show you here, but just know that what I recommend is trying to keep to a simple silo structure if possible, which is just pages, top-level categories and posts and then you know, as because complex structures are just like the name says complex and they can become a nightmare to deal with overtime, unless you have a really solid strategy upfront. And so I recommend sticking with a simple silo structure, and then start thinking about how you can use Tags and Categories specifically to create the location relevancy with your posts in each topical or service silo, if that makes sense, right? Or come join the mastermind and then I can show you much more in-depth with videos and visual aids.

Adam: Yeah, I was gonna say to go head over to YouTube and just search for Semantic Mastery silo, and you'll get a lot of awesome videos with Bradley's drawings and, excuse me, some good explanations through to on some of these areas.
Bradley: Yeah.

Should The Nitro Link Packs Hit The Client Target All At Once?

So the next question is from Katie says, okay, boys, I just bought four natural link packages from MGYV and I'm super pumped. To see what these puppies can do a couple of questions I plan to use one pack per month for the next four months to boost my clients' site. Okay, the first question is should the link pack son of a bitch hate it when this thing does that mean back up again? Okay, so the first question is should the link pack hit the clients target all at once? example month one the link package would hit all the syndication networks Gsite PR advantage page links or is it better to blast the whole link package at a single main target and change the target each month IE month one hit only the syndication network month to hit only the press advantage page etc. If it's better to hit only one main target per month with the whole link package doesn't matter which order to hit them. No It really doesn't matter um, you know at six and one half dozen and another because the key with the link building packages is that you need to do them fairly regularly anyway, right because what happens is a lot of these links will end up you know, the pages that get created the content when during the link building process will fall out of the index over time, right. And so hitting something with a link building package, you can't it's not a one and done type of thing. Now you can stagger them out for example, you know what, if you were going to do you know, kind of direct all of your link building packages for to just the DR stack, for example, on month one, then you could do sent you to know, syndication network month to month three depressive Vantage stuff and that Id page or something like that, however, you work it out. If you wanted to stagger it out. The only thing that that does is it allows you to create kind of an ongoing process out of it. So you know if month one, if month one is a syndication network, month two is the DR stack and let's just say those, the only two things you're going to target. Then month three could be the syndication network. Again, month four could be the drive set, right so you can create a regular recurring type of campaign that's very logical

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That way, but it doesn't really matter, you can hit everything all at once to just remember you want to hit your SEO firewall, not your money site, right? You do not want to include that as part of your URLs in the target URLs. That said, also remember what you're hitting with the link building packages to, right. So for example, if you're using like an @ID page, and you have, you know, that you're going to be link building to just remember not to directly link to your money site URL from that because that although it's an Amazon page, what I like to do is use an embed instead, right? So you iframe your money site into the @ID page, instead of having a direct link to it, if that makes sense. So that when you're hitting it with these links, you're not even opening the possibility of any negative you know, consequences of having a spam link package, which is what they are pointing to a direct URL back to your money site, if that makes sense. Using the embeds that's a different story right? So iframing and iframe stacking. And that's really what the whole entity loop is all about. It's about creating this iframe entity loop that surrounds or protects or creates an SEO firewall around your money site. But you can push all that relevancy into it through the iframe without an actual any links directly linking back to your money site except through like Google properties, for example, like drive stack properties. So that's the difference. As far as the way that I would personally do it. I don't think it matters. Either way. I'd love to hear Marco's opinion on this, but the way that I would do it is I would probably be split up, you know, do about whatever your total targets are, is maybe do half of the month one and half of the month two, and then month three, do the first half again, month 40. The second half again. And again, that's just to create kind of a regular recurring link building service out of it. And that's something that I also recommend guys that you build that into your budget when you're quoting a client or prospect, right, because those are all things that it's not a one and done you know, it's just like building or content marketing for that matter. It's something that should be done consistently and regularly so that you continually benefit from it. Right? So hopefully that makes sense.

If it is, is it better to hit one main target per month while the whole? Or does it matter which already hit them know? Like, is it better to hit the syndication network before the G site or vice versa? also want to buy the maps and the @ID page embeds? Should I wait till these four months of link packages are done? Well, here's a good idea, right. You can also buy maps or an ID page embed campaign. And you can also by the way you can create an iframe out of your Gsite, for example. So you can run an embed campaign on your G site, right? There's a number of things that you can do. So you can also link built use your link building packages to build links to your if your embed gigs, right, so you get your embed, report back and then you can submit your embed links to have link building sent to your embeds. So that's essentially like the pages that are created for the embed code where you've got your iframe GGMBR excuse me Google site, or your GMB map or your @ID page, or you can, you know, you can iframe your GMB website, for example, all of those things can be iframe into the content pages that are created for the embed campaigns. And then you can actually take that list of embed URLs that you get back and submit those as for link building target URLs, if that makes sense. So you can actually power that up as well. So you can do a number of things like I just try to vary things up consistently, but create a regular recurring type of schedule out of it, if that makes sense. Because here's the thing, you don't want to start building, like throw four packages of links at your all of your, all of your target URLs, entity URLs all at once, right or over the next four months and it stopped dead in its tracks because that'll look suspicious, right? That's all of a sudden you have all this link velocity, and then all of a sudden it just ends then that's not good. You want kind of keep your foot on the gas and keep steady at it if that makes sense. Alright.

The site is a couple of years old with a few decent rankings but competition is fierce. I'm hoping MGYB will help me show them who's the boss, so I can buy more links. Thanks. Yeah, again, I recommend just build out just like I recommended to one of the previous questions is build out all of those entity assets first, and then start systematically kind of on a regularly recurring schedule, powering up those entity assets right instead, so that you're constantly feeding back into it. And that's where the where you're going to get the most power.

Does The MGYB Press Release Have Same Features With Press Advantage?

Does your press release service in the MGYB store has all the same features as one directly from Press Advantage? it does right now, but in not, we were going to have a press advantage update webinar for the new features that are going to be rolled out was going to be Monday but next Monday the 30th but we had to push it back another week. And there are going to be some new features that are only rolling out if you have your own press advantage subscription.

Unfortunately, but I completely understand why it's for like, really some of the stuff that is coming as only if you have your own subscription, but for right now, yeah, everything that is available as a subscriber of with your own subscription package is available in MZYB. For example, can we add a retargeting pixel? Yes, if you contact support, you can, as far as I know, unless Rob's going to kick me for this, but now you should be able to because it's fairly simple to do if you have your own remark, retargeting pixel from Facebook, and it's for a particular organization and you're going to be publishing press releases for that organization fairly regularly. Then it would make sense to create the retargeting remarketing pixel. And that can actually be assigned to the organization page now so that all press releases for that particular organization have that pixel, you know, included with the press release, if that makes sense. So, so yeah, that's um, and do they include links for each release as they mentioned in the sales video from several months ago, do they include links? Do they include links for each release? Not sure what that means unless you're talking about, like getting the link reports, the distribution reports. Yeah, I'm sure you can request those if we don't, all right, I don't order through MGYV because I ordered you know, I've got my own subscription, but I'm pretty sure that you get the link reports, which you know, can be used to do whatever you want as far as daisy-chaining them together for the same organization to where you're basically press release stacking.

I think you can do that. I don't know I'd have to check on that. I'll tell you what, best thing to do. Contact support at MGYB dot CEO, and we can answer those questions specifically. Okay, I don't run the store so I can't answer them definitively. But you can ask us at MGYB [email protected] and we can get you definitive answers. Lastly, are the purge levels still present? Yes, that's one of the benefits or beauties of you know, Jeremy and press advantage is that he's been able to negotiate with a lot of the distribution sites to extend the purging considerably, like in a lot of sites that would purge in 30 days a lot of times now or on the press advantage network or, you know, 90 days or even 190 days, so you get much, much more longevity out of each distribution. Okay.

How Does The Advanced RSS Strategies In Battle Plan Work Now That G+ Is No Longer Active?

Daniela says, Hey, guys recently purchased Battle Plan and watch the two webinars about advanced RSS strategies in the battle plan. I have a question about the rank feeder bonus webinar at some point in the video, a G Plus page is part of the setup, as G Plus is not supported anymore. Can you explain how this process works for now? Yeah, it doesn't matter. You know, g plus was great when it was there. There was SEO benefit for using it, but you don't need to use it. So in other words, if you don't have a Google Plus page to include in the rank feeder like sticky items, for example, then it doesn't matter. You could use you know another entity asset, for example, a Google site if you're if you've got a drive stack and a Google site, which is what we totally recommend. It's foundational, right? You can use the Google site at the homepage URL or an inner page URL of the Google site as a sticky item and the rank feeder feed. If that makes sense. You could use the drive stack folder like the primary drive stack folder or an inner folder, right? So you could do that. There's a number of things that you could do like if you're it's for local stuff, you could use the GMB website URL, right. So the business site URL as opposed to the Google Plus, if you're if you got an @ID page, use the @ID page URL as because remember, that's all that is, is essentially a URL. Universal resource indicator, right? It's a page that has all of your entity assets basically listed on the page or iframe into the page as well as JSON LD markup, right. So again, that's a very, very powerful URL to include as a sticky item in the rank feeder, Google Plus was great because we used it as what we call it a Semantic hub, you could add a bunch of links in there was a Google property. But if you can't use that anymore, which you can't then substitute it with something else that would achieve similar SEO results, right, which is to help solidify the entity again and @ID pages perfect for that Google site. It's perfect for or drive stack, either one of those is perfect for that kind of a thing. So just include one of those instead. Right.

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Mobile Search Images & Brand Names

Austin says to have an image show up on mobile searches for a site. Is that schema related? Or is it just up to Google if they select an image? That's a good question. I'm not 100%. Sure. Does one of you guys have an answer to that?

Adam: No, one sec. Let me I read it a couple of minutes ago to have an image. Yeah, I'm not sure, to be honest.

Bradley: Yeah, I'm not sure either. Sorry. I can't answer that one. Austin, Don, excuse me. The next one is also with mobile searches. Why do sites Why do some sites have the brand name listed above instead of the URL at the top again, I couldn't answer that. I'm curious as to. Yeah, I forgot to remember when they came out with that. That's like the icons. And so again, mine, this is not the definitive answer, because I am not, wouldn't worry too much about it. I'm sure it's probably related if they can crawl and see that that's the website title or the brand associated, you know, with the entity, but they do that on even Google Search now.

Yeah, they're showing in the did you pull up the image? That's what a screenshot shows? Yeah. Well, that was a mobile search. But you can see that like, Here, for example, the same thing. Yep. Do you see that? So you can see that you can see the actual, you know, basically the What do they call that the fabric on the icon directly in the search results now? So and again, that's not something that I know that you can optimize for. I think Google just does it. They just take the fabric on and put it in the actual search results. As far as why do some have a name as opposed to the URL. I'm not sure about that. I'm not sure if you can optimize for that or not. I'm sure you can. I'm not sure. That's something interesting. I'd like to like to find out because that would be something I would want to do. So that's probably schema, but I don't I'm not 100% sure. I'm almost sure it would be schema though. So

okay, let's see the next or last question it looks like and that's cool. We're almost out of time anyways, is he says I meant backlinks to rank each release for press advantage. Thanks. Do they build backlinks to each link to each press releases? I think what you're saying, I think they do, but I'd have to confirm that with Jeremy.

Unknown Speaker 53:41
I think they do because remember, he had his own SEO fulfillment service from a previous company that basically all the infrastructure still there and so if I remember correctly, they do build backlinks to each press release distribution because not all to the press advantage. URL. Right, so where it's published on the press advantage domain, they build backlinks to it. As far as I know, now, I can't come. I'll have to have to get clarification on that. So if you want and post this question again next week, I will have an answer for you because I chat with Jeremy daily, so I can find out for sure, but I'm pretty sure that they do build backlinks to the press advantage, published. Pr. Right. So your press release published on the press advantage domain because it only benefits the press advantage domain as a whole makes it more powerful and more strong. But again, I'd have to confirm that to be 100%. Sure. And you can either contact us at support or post that same question for next week and are getting a definitive answer or even use the free Facebook group and post that question in there. And I'll tag Jeremy on it, let him come in and answer it directly. Okay, that's another thing you could do. So

okay, I don't see any other questions, guys. We're gonna wrap it up. It's good timing. I gotta get my daughter anyways.

You guys good? Sounds good.

Yeah, and like I just want to remind everybody if you want to join us for the POFU Live webinar on Thursday, which is tomorrow at 12:30 pm Eastern. Yep. I will pop the link in there again, make sure you be there and definitely we will send out a replay though if you can't, so get signed up either way and hopefully we'll see their life. Right. Thanks, guys. Yes

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 254

By April

Click on the video above to watch Episode 254 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Bradley: Alright, I think we're live. So Hey everybody, this is Bradley bender with Semantic Mastery Today is September 18, 2019. This is Hump Day hangout Episode 254. It's quite a feat where we're approaching our What is it five year anniversary? just about right 260. So I think we're six weeks away from that.

Marco: Five years, man five years. I'm going to have to miss one next week. But I won't be missing our five year anniversary no matter what. And that's quite an accomplishment, man.

Bradley: Five years of coming here for an hour and talking shit every week. Anyways, let me go right on down the line. Adam is out running, running in the woods as he often does. So he's not here today. So that's why I'm doing the kind of introductions and announcements and all that and you just heard Marco, but go ahead and let's give a formal introduction to Marco. How are you?

Marco: I'm good, man. I'm good. We've been having really good weather in Costa Rica. You know better than usual during the rainy season hasn't rained in a couple of days. So it's a pretty good man. And I'm happy going away on vacation next week. After what, three years since my last one. Siloed the family and we just go away. I'm gonna just disconnect. So don't look for me next week won't be here.

Bradley: Yeah, I disconnect. I think I took one vacation two years ago. But I usually what I do now is just I go, I take weekends off now, which I didn't use. You know, for many years. I worked six or seven days a week most of the time, seven days a week and now I take just about every weekend off. I rarely work on the weekend. So I don't really take full vacations much anymore, but a lot of times I don't work on Fridays much either. It's like a three day weekend almost every weekend. So anyways Chris, how are you doing man?

Chris: doing excellent, as usual here.

Bradley: Good. And we got we're going to be talking about a couple of things here in a moment. But let me introduce Hernan. Hernan, how are you?

Hernan: Hey guys, Hey, what's up everybody good. I'm battling with my connection but other than that really good. Hey, sorry I'm here, Miami and just really excited for POFU Live instead of working on my presentation actually today for POFU Live up, that's gonna be pretty awesome. And you know, I'm excited. I'm really, really excited. Will you answer the question I was going to ask you, which was why are you battling with your connection? Because maybe we're battling with it yesterday as well. And so it's you're traveling again? Is that it?

Hernan: Yeah. So I'm on the road. So I'm here and there. So I'm battling with my connection. That's why it's up here and in Miami to so probably going to have a better connection next week moving forward. So all right.

Bradley: Well, speaking of hopefully live, I was working on my presentation a bit yesterday. It takes me several weeks to get put one of those together for once a year type presentation. But I'm looking forward to that. And so we're going to talk about that just briefly. Over the next week or two, we're actually for the next couple of weeks we're going to be each one of us are going to be doing like a live stream video into the Facebook groups, just kind of talking about what we call our, you know, our post food path to POFU moment, right, which is just some of, you know, various insights from each one of us not going to be doing it like as a group. But, you know, we'll each jump into the Facebook group and just do a quick live stream video throughout the week with one or two different, you know, topics or insights as to what we consider our path to POFU or what our position of fuck you are, for those of you that are unaware of what POFU stands for, that's what that stands for. And essentially, it's just about getting, putting your yourself in a position where you can, you know, pick and choose what you want to work on and your life is in a much better position because you've engineered it or designed it that way. And you know, it takes time to get to that there's no doubt but that's part of what powerful live event is going to be about is a way to kind of shortcut that instead of going through many years of trial and error, which a lot of us here have done. You know, we've all gained, my partners and I have all gained a lot of insight since we've been working digital marketing business or various businesses for that matter. over all these years, we've all been entrepreneurs and business owners for many years now. And we've tried a lot of things even as a group, as partners have tried many different things. And, you know, we've learned a lot we've become much more experienced in what kind of things we should pursue and one of the primary things is pursue something that you're passionate about, you know, too often I think people get into business and try to become an entrepreneur or start their own business to chase money and obviously there's certainly that's a big, motivating factor, but I think there's a lot more to having a high quality of life and being in a position to fuck you than money alone.

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You know, if you're just always chasing the almighty dollar, then a lot of the times you can become a slave to that dollar. And that's no way to live in my opinion. I know because I've done it, I've done it in the past, I've worked with shitty clients, because they were they, you know, I gave them a price that they were willing to pay even though I had a bad gut feeling that they were going to be shitty clients. You know, and that's always hit me in the ass, right? That's always come back to haunt me and be something you know, it's been miserable. So over the years, I've learned to pick and choose and it's taken a while to get to that position. But I've really learned to pick and choose what I want to work on and really only go after things that I'm passionate about. And then in the more recent times, just very briefly, you know, I got really kind of fed up with just digital marketing for other people's businesses, doing client work and or just straight lead generation.

And a lot of it has to do with I think the market is, you know, doing local business marketing, it's become very, it's almost saturated. It's not that you can't still do it, you certainly can, especially if you know how to get consistent results. But it's getting harder to be able to sell services, right, because of so many other people out there doing it. And a lot of people don't know what they're doing. A lot of business owners get bad taste in their mouth and that kind of stuff. And honestly, I've been doing it for since 2010. So I kind of was getting burned out on it. And recently, I'm more recently I started a real estate business, that's my own business. And it's, you know, for flipping properties, and I'm building my own business and applying all of my digital marketing knowledge that I've, you know, acquired over the years to that as well as more traditional marketing. And I've seen incredible growth with that business in a very short period of time. And it's fun again, I've got passion again for what I'm doing. And so that's part of what I'm going to be talking about at the POFU Live event is how I think passion is a very important part of what you should be doing for your business. And I know some of you might be saying, well, I got to make some money, and I get that, but you should be, you know, do what you gotta do to put food on the table, no doubt, but at the same time, you should always be thinking in my opinion of what you can do around your passion to start monetizing that. And then, you know, putting the marketing methods into place and in the practice that will help you to grow that business, whatever that may be. And it doesn't have to be client work if that's what you want to do. Sure. So be it if lead generation is your thing, so be it. But or whatever business you want to get into, you have the resources available for marketing online. And more recently, I'm going to earn in the coming months, I'm going to be teaching a lot more about offline stuff that has a significant effect on growing a bottom line for business too.

So that was really my little path to POFU moment right now that I wanted to chat about. I know Chris and Marco each have their own and again, we're going to be talking about these in various like just short little live streams into the Facebook groups over the next couple of weeks. One more thing is next Thursday and everybody that's on our subscriber list. And we'll post in the groups and everything else as well. We're going to have a webinar where we're going to talk more about what POFU Live is next Thursday at 12:30 pm. Eastern Marco won't be there, because he's actually going to be off next week. But the rest of us should be there. And we're going to, you know, kind of just talk about and answer questions about what POFU Live is and what people can expect. So with that, Chris, do you have any insight you want to share? Before we get into questions?

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Chris: about POFU? Well, I'm excited. But I will only say a few words in that because I will share one of the things that had like a tremendous impact on what I focus on what I do in my business. But the thing is, it's one of the topics that I really don't like to share on the internet. So if you want to know what it's about and benefit from my knowledge, I highly recommend it and also come to the event.

Bradley: Well, that was short and sweet.

Marco: I think one of the things that we need to concentrate on, and I always tell people this you see me when I post all over Facebook to come to the Hump Day Hangout, don't get stuck in the middle. It doesn't this isn't just for me. I mean, think about it. If you want to fail, fail miserably. But Learn, learn from your failure, right? Use that as a stepping stone to success. And by the same token, if you succeed, then make sure that you're succeeding on your own, excuse me, your magnificent obsession, so that you become more even more obsessive about the things that help you succeed because we can either become slaves to negativity, or we can feed off of all that positive energy that comes from succeeding, and succeeding again, doesn't mean that that in between all those successes, you're not going to have failures, it's still going to happen. But it's just, it's you have to make your, your worst, your worst moments, your worst moments to force you into the most focusing clarity. I know it's going to seem weird if you're in the middle of one of those worst moments in your life, but that has to force you to focus to look at why you got there. And then to give you clarity into the things that you have to do to get the fuck up and work and work your way back to the path to POFU.

Bradley: I agree with that. So with that, I think we can get into questions. We don't have a lot of questions. So we might be closing it up early today unless you guys decide that you want to furiously post a bunch of questions before we run out of them. And that's perfectly fine as well. But as I got today's national cheeseburger day in case you didn't know in the United States and I get to take my daughter to dinner today. I already told I said we're going to get a cheeseburger somewhere. Anyways, that said, Let me get the screen. And we'll get right into anything else we need to mention guys. I don't know that we do anybody?

Marco: No, I don't think so. Right.

Chris: Very good. Let's get going.

Bradley: Let's do it then. Hernan dropped out. So it's just the three of us. All right.

What Are Thoughts On Exact Match Domains With gTLDs Like .plumbing?

So we'll start with Mike. He says, Hi, what do you think about the new GTL Ds for a local service provider? Is it good to create a website on URL with one of the new TLDs instead of a.com use something like that best design about plumbing for example website for a plumber would be like you know Mike .plumbing or even more, what about exact match keyword domain like website design for website design services, I understand exact matches note not so good.

Herewith a new detail a detailed these. What does gTLD? I know what top-level domain is, but what does the G stand for? I have no idea is the first time I've seen that mobile maybe? Yeah, I don't know maybe So anyway, he says, but here with the new domains, we have exact keywords already. It will be a good idea to have a business name Ashley flower store combined with the URL like wedding florist. Thanks. Um, you know, I, I actually like those new domains. I've got several of them that I've got a client actually that I, I encouraged to use one of those specifically because I happen to like them, I haven't had any problem ranking them at all, you know, especially if it's part of the, if it's part of the brand name. So for example, my real estate company that I just started. It's got realty in the name, and there's a .realty top-level domain or you know, whatever those new extensions. So realty is one of them. And so my company it's my company names alpha land Realty. And so I've got alphaland. realty and it works out really well because it just, it makes sense. What's funny is whenever I'm talking to people, and I, like, you know, realtors or surveyors, or whatever, and I'm telling them like to email me, I give them my email address, and they're always like, alpha land, you know, at alpha land dot Realty. And then they go, is it com?

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Like, no, no, it's not Realty. But uh, I've got a couple of clients that I have actually talked into using those domains as well, and we haven't had any issues whatsoever. Obviously, you know.com is normal, more normal, you know, if you can get it, that's great. But the problem is, it's it's getting harder and harder to get the comms that you want. And I think if you can use those types of domains, you know, as long as it's not, I don't know about an exact match keyword, but if you can work it into a brand name, then I don't see why not. You know, there's a ton of different plumbers out there that have plumbing as part of their name, right? So dot plumbing would be a good opportunity to use that in, in their domain. That said, Remember, like I just mentioned, a lot of times when I'm telling people what my email addresses at my domain for my real estate business, they often want to append.com or something to the end of it, which is incorrect. And I've even had people saying, call me and say, hey, look, I sent you an email, but you never replied. So what did you send it to? And then they'll say, you know, whatever at alphaland.realty.com said, well, that's not correct. So you got to keep that in mind until people become more custom with these types of domains, these new domain extensions, then you're going to have that which is why like, if you can just go with a.com and stuff, that's great. But if you can't, then I don't see any problem using it. I'd like to get you guys opinion

Marco: My only opinion on that would be over-optimization. If you're going to go with an exact match keyword. Right, the domain turns out to be an exact match keyword because Google will recognize that as an exact match keyword, so you're going to have to be dealing that you already have the word plumbing in your URL structure. If you try to include plumbing, some plumbing comes up down the line in the same URL, you could run into those problems. Now, I haven't seen any problems as far as ranking as you know, we're working with land solutions network is the National site that I'm building with Rob. I mean, there's just there are no issues because it everything that we teach has nothing really to do with the domain extension that you use. What we teach is branding and entity and how to strengthen that entity and how to make it even stronger over time so that it's way stronger than anybody else's. We were after becoming the entity the recognized entity, right. The trusted authoritative.

The go-to website in that niche, the trusted and authoritative website. That's what we're after. And so we're not so concerned about but what the TLD, it doesn't matter. As long as you're structuring everything else correctly, it will rank regardless. Or in spite of even sometimes even if you're over-optimized, you can overcome that right with what we teach, which is ART – activity, relevance, trust, and authority.

Bradley: Yeah. Yep. So Chris, your thoughts?

Chris: Yeah. The only issue that I run into the couple old school services that don't take the generic top-level domains, the longer they will recognize it. Yeah, your idea. That's the only issue Other than that, no problems. Yeah. That what it stands for the generic top-level. Yes. Okay.

Bradley: Thanks. Yeah, I didn't know that either. Yeah, and I've experienced that in a couple places where, you know, try to tie the domain to service or something, and it'll it won't recognize a gtld or whatever, one of those newer domain extensions that will say, Please enter a valid domain, you know, and I've had to contact support and say this is a valid domain, I've got a website on it, and then they have to go fix their code to make it acceptable. Do you know what I mean? So I have experienced that too. But I think that'll become more common as time goes on because there's only a finite number of dot coms really that are reasonable anyways. So

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Chris: yeah, one more thing that I just remembered. I'm not sure if that's still the case. There are certain domains that were available for I don't know, like $1 or something like that, that XYZ and if it's like a domain that is like massively abused on like black hat tactics and stuff, I'm not sure if that's still the case. Like, there were a couple of penalties on those previously, anybody knows if that's still the case?

Bradley: Yeah, but look Google's alphabet is on XYZ. I know what you're saying though, because a lot of the mass page builders, you know, dot x, y, z domains were on sale for $1 for a long time, and they got mass page spammed to death, like what the book two different types of mass page sites? Lead Gadget. What was the other one the plugin version of it? Shit, I can't remember the name of it now, which is crazy. But a lot of those types of domains got spammed to death with this mass page builds on those dot XYZ is I know because we had remembered guys, we built like 675 sites or 725 sites and when we got smacked for the dot XYZ is we lost like, I don't know 600 600 and some. It was crazy. So I yeah, I know what you mean. I wouldn't recommend using those types of really overly spammed extensions. But some of these newer ones, I don't think there's been a lot of change for them to be spam that much. So was a good question though.

How To Create Local Citations And NAP For A Plumber?

So his next question says, how does how to NAP and citations if it's for an area or service? So you mean a service area of business? There is no store for the customers how to create any p for a plumber, for example, thanks. Well, because the business has a physical location, right? It has to a real business has to have a physical location somewhere, right? So if it's a genuine Google My Business profile, it's not a spam address or black hat profile listing, right, then it's going to have a genuine address, per Google's Terms of Service or Terms of Use, you're not supposed to for service area business, you're supposed to hide the physical address. So essentially, it'll just say company name, city-state, zip, instead of the actual street address in there, which is fine, but the business still has a street address and Google knows what that street address is. So for a lot of business directories, which is what you would call like a structured citation, they're going to require that anyways, they're going to require the physical location, like the full street address, more and more business directories now are allowing you to just enter the company name, city, state, and zip plus phone number and, you know, website address and stuff like that. That's becoming more common. But there's still the vast majority of citation directories or business directories require that you have the actual full address. So you just use the full address.

Here's the thing. You know, very few people, actually, at least from contractors, which almost, you know, almost all of the businesses that I've been doing client work for, as well as for lead generation stuff, our contractors, and they're almost all service area businesses, very few of them have a storefront and those that do it's typically because they got a showroom like a kitchen remodeling company, for example, might have a showroom where they show off show to showcase to different types of kitchen layouts and things like that. But very rarely, because most all of them are surface area businesses, which means we hide they're addressing Google. But I still build citations for them, which will show the street address on most all of like 90-95% of the business directories that they're listed on. Why? Because it doesn't really matter. You know, even my contracting clients that run their contracting company from their home don't really care because not very many leads ever come from any of those other websites, we use those other directories to help them rank in Google, because that's where they get, you know, the vast majority of their leads, and people go to Google and search and they don't actually see their address. That makes sense.

So you know, if you're going to build citations you can if it's for a valid business that has a real physical location with the street address, then go ahead and include it. If for whatever reason your client or your business, if it's your own business, does not want your physical address published, then just don't build citations on those particular directories, the ones that require a street address just build on the ones that allow you to get away with company name, city-state, zip, and phone number and you know, web address and that kind of thing.

You know, that's entirely up to you. That said, if you are using a spammed GMB profile, so a black hat profile that a business doesn't really reside where you say it does, don't build citations period. And the reason I say that is because what happens is when you start building citations, that company name and that address that was used will actually get onto mailing lists for you know, the, what just gets on the mailing list period and all of a sudden you'll start getting solicitation in the mail like physical mail for advertising specialties like from you know, people that create pens with the name on it and things like that you'll get marketing mail from the directory services a lot of times trying to upsell you on additional marketing services. And you'll just start to start getting like checks like VISTA print, you know, things like that, and people that are trying to get you to sign up to have checks and merchant account processors and credit card machines and things like that, you start getting all this shit sent to an email or a physical address that either doesn't exist or is it actually where your business is located. And if it's going to somebody else's business or residence, then they can often report that they're getting mail from a company or to this address to a company that doesn't actually reside there.

And so it's a good way to get your business shut down or your listing shut down anyways. And if it's a nonexistent address, then the post service will start returning the mail to those directories or you know, the mailing list providers and eventually can get reported that there's not a business there. So I recommend and we've been recommending this for well over a year. Now if you're going to be using any spammed addresses, then don't build citations, you can still rank in maps without building structured citations. They certainly help. But you don't need them. Do you know what I'm saying? So and you guys want to comment on that at all?

Marco: Yes, it's two different things. Right? One of them is Google requiring a service area business that displays the address. And the other one the question that he should be asking or that this person should be asking is, is it a legitimate business with I don't know the store. And a storefront or a place of business can just be a garage, right where they, where they can receive a businessman if that's so they should definitely have a name, address and phone number because that helps your entity as far as the location is concerned. Right? It creates what we call the centroid, the business centroid, where you have that legitimate address and you can get the citations and you can do all of that work to enhance your entity. Then as Bradley said, If you using a spam business address, then no, you don't want to do the citations. So it depends. This is, as always, on the internet and with the space in which we work. This depends entirely on the type of business that you're servicing, or whoever your client is, it depends entirely on how you're setting that up.

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Bradley: Great.

Can We Use MGYB Embeds For Maps, PDFs, Websites For Non-English Keywords?

Okay, so the next one is from Peter, he says, Hey, can we use MGYB embed network for maps, PDFs, websites, etc, for non-English keywords? That's a question for you, Marco.

Marco: No, right to write to [email protected] And that's a question for Dadea whether he's willing to do that in another language, as far as I know, No, English only, but you know, again, it's up to the idea, write to [email protected] and ask your question there and you'll get a better response.

Bradley: Very good.

Would It Be Possible To Outrank Major Directory Sites Since They Don't Have Strong On-Page SEO For Each Location?

Gordon's up. What's up Gordon? He says, Hey guys, thanks very much again for your hump to help I read this question prior to the previous question Gordon, to myself, and it sounds like a question that you've asked many times before. So, I don't know. We'll go ahead and answer it again, cuz we didn't have a lot of questions anyways. But I swear to God, we've answered this question before, or at least it sounds very similar to some of the other questions. But anyway, I just thought that that was kind of funny. He says, I know you said that local organic SEO is harder now mainly because and he's talking about local organic SEO guys that's ranking you know, organic underneath the map section is now harder mainly because of the major local directories dominating the first page. But if you wanted to rank your own multi-location, local directory site was strong on-page SEO as well as normal off-page SEO, would it be possible to outrank the major directory sites, since they may not have strong on-page SEO for each location and may not do extensive off-page SEO either?

Yeah, it's certainly possible. We've talked about that before. It's possible to outrank even in the more metropolitan areas, the major directory sites with enough force applied right with and that's essentially the case it's if you have enough for supply, which can be a combination of on-page as well as off-page stuff. Can you outrank like Yelp or home advisor Angie's List? Yeah, of course, you can. But what is the like return on investment for that? Right, that's the key. And so and I know I've answered this in the past to where it's going to be harder to outrank those directory sites is going to be the more metropolitan areas, which are the more searched more commonly searched keywords, for example, and I know I've used this example answering this very question before, so I know I've answered this before, but again, I'm okay with answering it now because we don't have a ton of questions. Fairfax County, Virginia, it's got 23 different locations or towns, municipalities within the county, Fairfax City being just a very small one within the greater County, but there's a bunch of different areas like or what you could call suburbs, but they're different towns, right? So like Vienna Tysons Corner open. There's a bunch of them, right. Fairfax station is another one. My point is, most people in that entire county doesn't matter whether they're in Vienna or Tysons Corner or Oakton or wherever they are, they're just going to search tree service, Fairfax, right, or Fairfax Tree Service or something like that. If they're looking for tree service in that area, no matter which township they're in because they know they're in Fairfax. So that trying to outrank Angie's List and Yelp and you know, home advisor and things like that for that general term. For that greater more commonly used geo modifier or local modifier is going to be a hell of a lot more difficult than trying to outrank Yelp and all those directory sites for Tree Service Tysons Corner or Tree Service. Piano or Tree Service open, you get the idea.

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So my I've always said that if you're going to especially if you're going to build a directory site, or if you're going to optimize a client site that has, you know, service area business where they serve all those different areas, you're better off creating individual landing pages, especially with silo structure for each one of those suburb areas with the greater more commonly used location modifier phrase as the top of the silo, right? Because then what you do is you with internal linking and everything else, you create the relevancy and what Network Empire always called buoyancy, which helps to rank that more general term, in this case, Tree Service Fairfax, right, and this, you know, the example that I'm sharing. So, yes, you can do it. It's better to start with the less competitive smaller suburb areas because the grip the bigger business directories don't typically target those. It's not that they that you will still see examples of them.

You know, having index pages directory index pages for the smaller suburb areas, but there, they, the SEO teams for the bigger for the big directories will spend money and effort on ranking for the bigger terms. Right. So the more generalized location modifier type keywords, then they do on the suburb areas because they have limited resources on a national level. In other words, does that make sense? They've got deep pockets, bigger budgets, teams of SEO people and all that kind of stuff. So they focus on the more metropolitan areas and they usually often don't put much effort on the smaller suburb areas or towns within counties and that kind of stuff. And that's where your opportunity lies your best opportunity to get quick results at a what it what a lesser opportunity cost. In other words, as I said, your return on investment. It's easier to rank a suburb type keyword and get it monetized me even if it's a smaller revenue that is generating, then spending months and months and months trying to outrank for the harder, much more competitive term that yes, it's going to generate more revenue. But if you've got to spend a shit ton of time, effort and money trying to get that ranked before you ever see Penny number one, then why, you know, again you're much better off it's much more it's a much better approach to start targeting the smaller areas that you can monetize much quicker. That makes sense. And I know you guys got some comments on that.

Marco: Yeah, you know, I'm going to point out our DC plumber, plumber in DC test where we took on Yelp, Angie's lease, Angie's List, rotor rooter, john c flood, all of the big hitters in the Washington DC area for plumbing, and it can totally be done. Now the question is, whether your client has enough money or whether or what your budget is because the link building alone this is that million link test, right? The link building alone can get into the thousands of dollars. So if you have to run press releases, which is four to five, between four and five, a $400 to $500. In press releases, you need embed, you're going to need the drive stack, g site, you're going to definitely need the syndication network, the entity has to be right. So all of the work has to be in place. So you're talking about what $2,000 to go after that now, in the long run, is definitely going to be worth it. Correct, because of the leads that you're going to get. This is one of those cases where I mentioned the plumber had to take one of his phones off the hook. He couldn't handle the calls. All right. So it's just one of those things. How much money do you have to spend on this project? I mean, what are you? What's your budget, and how are you going to use that budget to go after and outranking or be able to rank within this because you'll see that that the G site ranks we rank in the three-pack of course. It ranked in organic.

Bradley: Yeah, I was I was looking at that I was just looking at some of the different borough names in DC to see what pops up. But yeah, this is what you were talking about and see Marco's Google site here for the, you know, he's ranked number one in maps, but then in Google Sites is number three, because it's pushed, at least from where I'm searching. It's pushed down below Yelp and Angie's List. And that's what I was saying. Gordon was that again, organic that you know, there's a lot of money that these companies put into ranking in organic, they might not have a maps listing, that's where your real edges, but for a directory style site, you're not going to have maps listings anyways, right? If that's what you're trying to build, you're going to be competing down here. And that's why I was saying something like DC. It's there is money being pumped into the SEO teams for these areas for Yelp and Angie's List and look home advisor number four, and Marco was able to squeeze into there by doing what we do, but again, it's what is at what cost, right? And that's why if you're able to target like for example, Dupont Circle is an area in DC you have a better opportunity. Like here's Spartanman.com and Spartan man, he's got two listings in the top four and plumber, Washington, Oregon we in sons calm, Thomas Clark or E. Clark calm. He's got two in the top 10 you can see obviously this is a borough or district within the city of Washington DC. And you can see that organically, Yelps got a couple of listings, but then the rest are almost all individual players. Does that make sense? Sorry. Go ahead.

Marco: Yeah, after pushing all of that power initially, so that you can get into DC then it becomes easier what you just mentioned, because not now we're expanding the directory site, we're adding depth and breadth, as, Jeffrey Smith calls it, and it just becomes incrementally easier as you go. So that it's not going to take a million links to rank for these outlying area is going to be that much easier. And pushing into those outlying areas will actually help. It'll, again, Network Empire, it'll create buoyancy for your top market level keyword which is the DC plumber. But this is, again, this is a two year at well over two years over a two-year-old test, which you know, basically, nothing has been done since then. And imagine if we had just kept at it, we could probably be challenging Angie's List and Yelp and I have no doubt that we can we take him down. But the whole point behind this it was just a test we wanted to test and see how far would we go with power. And it just, it just goes to show that if you push enough power.

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Yes, you can get after these people. Now, if you have a $500 a month client, you can't do this. That's right. If you have $1,000 a month client, you can only start your to be able to start with something like this. You're at around $2,500 to $3,000. And your client has to understand that to rank for the top level, you're going to rank for a whole lot of long-tail keywords so that the money is going to come in. But are they willing to hold out three, four months? While all of this takes place? And most of these mom and pop plumbing places now working out of the garage, they can't hold out your $3,000 a month for three, four months. That's $9,000 $12,000 they can't come out of pocket with that. Yeah, unless they really understand what it is that you can do. Yeah, that that would be your job to sell it.

Bradley: And if you're selling directory if you're trying to build a directory site, which in your question, then you're likely going to be charging a directory listing fee, which is going to be a much, much lesser amount than if you were getting, like a retainer for monthly SEO services from an individual client. I mean, again, I can only imagine that you're going to so in order for you to rank like your index page, which would be like what you're seeing here, this is a Yelp index page. This is an anti-Angie's List index page, you're going to have to have a significant number of clients in that particular business vertical or industry that are paying you in order for you to justify the cost that it would take to rank a cat directory index page for that type of a term. That makes sense. So again, it's, you know, years ago, it was so much easier to build directory sites and I, you know, I dabbled in that myself. But it's also a pain in the ass because if you think it's hard working for an individual client, imagine if all your revenue comes from a little tiny, you know, little, little tiny, monthly, monthly, you know, retainers or whatever it is monthly subscription fees, or even yearly subscription fees, which is what a lot of people want to pay when they're in a directory, and happen to have dozens and dozens and dozens of clients and each business vertical. Right? That I mean, again, it's it, you end up with a lot of churns, you end up a lot of people that come in and say that they want to subscribe to your directory service. And if you don't, if they don't get leads from you right away, they cancel, you know, and that. So it just to me, it's, I don't know that it's worth it. I'm not trying to discourage you from it, I just know that I've done in the past. And it's a lot of work to get a directory to rank, it's easier, in my opinion, to get an individual site to rank. And you usually get a better budget to work with at that point, too. So

Marco: And one last thing. Now it could be that you build your directory and you rank it, and you rent it. And you get this person, a ton of calls and whoever it is. Either doesn't answer the calls. They don't answer them in time, or they're horrible. their phone manners are terrible. And they're not going to close any of them. Guess whose fault it is?

Bradley: Yeah. And their eyes, it's your fault that they can close the deal. Yeah. So you run into that. That's where your leads are shitty now leads or leads. Yeah.

Yeah, we heard that before too.

Should You Use Different Approach When Optimizing And Cloning Ad Landing Pages And Regular Site Pages?

So all right, Muhammad's up, Muhamad. And What's up, buddy? He says, Hey, guys, a prospect sent me his roofing website for a review. And I noticed that his previous web guys made pages like Best Roofing Services in Albany and Best Roofing Services in Utica. And so on that pattern of multiple client pages with just the city being changed. Is this a viable strategy? Still, it seems to basic question but from what from when I've cloned pages in the past I've only done it with ad landing pages, not regular site pages. Should there be more differentiation?

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I tell you 100% equivocal Yes, they should be different. And I've always done that, I know that there probably are still sites out there that rank by just changing the location modifier. But ever since I mean, 2012 timeframe, I've always, always, always, when I've had a moat, you know, been targeting basically the same service and multiple cities have always had article rewrites done. And I've talked about this numerous times, guys over the years. But it's because even if it does still work, which I wouldn't suggest it at all. At some point, it's going to stop working, because it's so easy. I mean, algorithmically. The only thing different about the pages is that location name, that's, you know, that's just the same content over and over again, and can trigger a Panda penalty. And I know that like the mass page sites and things like that, they're out there and that's all they pretty much do or they use spinners, which is my thing is even worse because it's fun content reads like garbage.

But what I've always done it would get, you know, like I would have, let's say, Roofing Services is the primary keyword, I would have five different writers write a roofing services article, right. So now I'd have five versions of that article. And then I would order two or three rewrites of each one of those articles, right, so that you went because rewrites are a lot less expensive than our original content cost. The cost for original content, none of that shits original content. By the way, guys, when you order articles unless you know a writer, you know that that's actually writing original content, which is very rare. If you're ordering content from a current content farm. All they do guys is go scrape an article from online, they run it through a spinner or they rewrote manually rewrite it either way they read they they end up rewriting something, some content that they pull it offline, where they mix and match pieces of content, around Roofing Services in this example, that they pulled offline. They're not writing original content guys that they haven't done that shit for years.

So just so you're aware that, so what I would do is just order, like I said, a few originals, so to speak. And then I would have those rewritten because it costs a fraction to have rewrites done than it does to have to order original content, so to speak. And then I would use those. So for example, if I needed 25 articles, I might get five articles written, and then have five, you know, four rewrites did of each one of those articles. And that would give me a total of 20. Down, excuse me, 25 with the five originals, and then I would use then I would swap out the location modifier is in there. And what I would do is I would instruct my writers to, I would put the location in, but I would usually just use you know, square brackets location, right, so location in and I mean, like the word location in square brackets, because that's now a token that you could use to find and replace function to swap out location names, right. And so that way, it would make it easy. You could have just one article written in and have it rewritten multiple times without having to go in and manually change the location for each one of them. That makes sense.

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You just instruct them to use the location token. That's how I did it. I would recommend if you're if this is going, you know if this is a prospect that you would recommend to them, that they make the content more unique or that that's something that you would provide to them as a service if you take them on as a client, because and tell them exactly that exact reason that's that kind of shit can trigger a panda penalty because it's basically duplicate content on the same domain. Right? And that's, that's where duplicate content becomes an issue is when it's on the same domain. If it's the same page over and over and over again, then that creates a lower quality score for the entire site. You want to comment on that, Marco? Are you muted?

Marco: Yeah, no, no, sorry. Sorry about that. No, no, no. That was good enough.

Bradley: Okay. All right. So yeah, no, I totally recommend that you always use and I've been doing that for years and years and years, even when I know that other people were like even competitors would just clone this same fucking page and put the change up the location modifier and get results and it would always piss me off. But I always said I don't want to build up this website with that kind of shitty tactic and then when it does get penalized then I got to start all over again like I don't like to do rework I like to build it and have it produced for me for years and years and years, which I've got sites still that are producing for me that I built years ago for that reason and especially that tree service industry because I was able to make the content unique on each page right and that to me, that's a big deal. So

How To Run An Ads Campaign For Printer Repairs When Google Adwords Rejects It?

Will says, what's up? Will, he says I have a client in the printer hardware sales he example HP design jet and repairs Google AdWords has disapproved all of our printer repair ads. This is a robot issue probably because you use a trademark name and the ad. Other than GMBs and SEO Do you have any suggestions? I have tried Printer Maintenance printer services type keyboards and Google ads and they tend to run for a week or so before they get disapproved. One thing I haven't tried is YouTube ads or Facebook ads.

Printer Maintenance and printer service keywords shouldn't be disapproved if they will are I would get on the phone with a Google Ads Rep and ask Why? To find out why because that's a generic word, right? That's a generic keyword that's not a brand term or a trademarked term. The problem with using, for example, Google suggests in there for Google ads, if use callouts, call out extensions, for example, they give suggestions in there for the type of text that you can add as a callout extension. And so a call that extension is like where you can list the features or the benefits of a product or service for example, and what that does is it just takes up more real estate in the ad section for your ad. In other words, it makes your ad bigger, and it allows you to get more text in there and things like that.

And so they'll suggest that in the callout extension when you go to, you know when you say that you want to add some callout extensions, they'll provide you with some suggestions. And it's funny because they'll say see ad review on and then they have in square brackets his review site and I know because I just was setting up an ads campaign for a remodeling client just last week and it suggested that and I was like, Hmm, I didn't think we could do that. So I actually created a callout extension that said car reviews on and there he's got reviews on house.

I think he's got someone home advisor. He's got reviews on his Facebook page, and they're all really you know, 4.9 stars and up is what he's got. And so anyway, I went to I started adding a few of those call-outs like that and guess what every one of them got disapproved for trademark. And I was just like, Well, wait a minute, Google just suggested this. But so when I removed all of those, you know, all different names of different brands or trademark names, then the other call outs got approved. So I just want to let you know, like, if it's a trademark name, like a brand name or something like that, and you can oftentimes use like competitors brand names for local businesses because they haven't trademark them, by the way, but for trademark names, it will usually be disapproved right away. But for something like Printer Maintenance or printer service, as long as you're not doing HP design jet, or HP or Hewlett Packard, for example, printer service or Printer Maintenance, I don't see why that would be disapproved. So

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Marco: well I think that's what he's saying that he's using HP designed it say or maintenance or maintenance. Yeah, yeah. And so because he I don't know he put that in.

Bradley: Yeah, and know if you're using HP design jet and that's a trademarked name in the actual ad along with Printer Maintenance, for example, that I can see why it wouldn't be approved. So again, I would contact. Look, I know a lot of times shit happens with Google ads that I just don't make any sense. And the only way to get an answer is to call them and ask and sometimes it will take a couple of days to get, you know, to get a valid response. For example, another one is I had, I don't know if you know, but you can use remarketing lists as what they call an observation. You can add an observation audience, which is essentially a remarketing list is what I like to use for search ads. Not remarketing lists for search ads in our LSA, but I'm saying you can if you have a remarketing list built you can actually use that or add an audience to a search add a search ad campaign not to serve to that audience but it helps to show kind of creates like a similar to or lookalike audiences, I guess in Facebook, they would call it but a similar audience so that Google will serve your ad your Search Ads to people that are more likely to engage with them. And so you call it an observation, ad or observation list. And for whatever reason, all of my observation lists were saying your remarketing list has been suspended for search, use or search, ad use or whatever. And I didn't know why.

And I spent like an hour digging into Google forums and help threads and all this kind of stuff, trying to figure out why it was saying that they were, you know, what did I do wrong? And finally, I just call it a Google Rep. And I, you know, sometimes I'm wary of doing that because I'm worried that they're going to, you know, I'm going to reveal something about my account that I shouldn't have done. But I just called Google and I got on the phone with somebody. And within about, they ended up saying that they had to escalate it up to their engineering department. And then they get back to me within. They said, 48 hours. Well, within two hours, I got a call back from the Google rep that I'd spoken with. And she said, Oh, it's a known bug. You didn't do anything wrong. Don't worry about it. The when it gets fixed that that warning message that says that suspended will be cleared automatically. And within 24 hours everything will clear it up. So what I'm the reason I say that is just don't hesitate to call Google ads. Remember, you're spending money on their platform. I don't like to contact Google for any SEO related support, although sometimes we have to. But when it comes to Google ads, I'm paying them money, you know, so I don't mind calling them and asking them to clarify issues and most of the time I get a reasonable response from them. So as far as YouTube and again, as long as you're not using a trademarked term in the ad copy, I don't see why that would be an issue. But I don't know you'd have to contact them for sure.

The core group of generic level top domains consists of com info, net and.org. Okay, thank you for that. That's GTLD generic top-level domains.

How To Verify Spam GMBs?

Will says how do we get spam GMB is verified I created a legitimate GMB for a paper lead generation service in the roofing market. And I would like to test how I can expand with multispam GMBs. Well, it's, you know, for a long time Will, and you should know this, you were well, was that POFU Live last year? Right? So anyway, I mean, we were able to get for a long time we were able to create GMB listings that were black added listings and there were a ton of services out there that you could buy him from we offered it as well. But there's it's been crackdown on there are probably services out there still selling them, but just go look in some of the other Facebook groups and you'll see about people that have built, you know, dozens or even hundreds of GMBs that were verified with the black hat verification methods that have just been completely fucking suspended now like I mean, and people lost a whole bunch of them. So you know, some of them I've got a bunch that I created, I created close to 100 and I've got most of them I had a few of them get suspended, but I've got a lot of them still

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But there's a lot of them that are just been suspended, like completely whack. So I don't recommend that man, if, if you're going to build additional GMBs have access to a physical address that you can receive a postcard, even if you got to use the post office option. With the street address, which I've talked about many times, that still works, and at least you have the ability to go retrieve mail there. So it's a real valid physical address. It's the spam listings that get black added that don't aren't attached to a real address or attached to an address that you can't have access to. You can't go retrieve mail from those are the ones I don't recommend doing. And guys, I know there are probably still services out there selling them, use them at your own risk. You have to understand what you're getting into if you're going to use those and you lose your business because you built your business up on those, you know why? Right? I mean, it's it's you have to you have to take that use it your own risk, right. So I wouldn't recommend doing that.

Is There A Difference When It Comes To Using An Image From A GMB Album Versus Uploading The Same Image When Writing A Post?

Bradley:Does it make a difference if we use an image from the GMB album. Writing a post for uploading the same image again? You mean from the photos album, the Google My Business photos album? No, I mean, you can do it either way. I don't think it matters. Marco, do you have a comment on that?

Marco: Yeah, I don't think it makes a difference. But just upload new images. I think he just got into our local GMB Pro. If I'm seeing that name seems familiar, you'll see how you can get unlimited local images. So there's no reason why you shouldn't be uploading relevant local images with all of the geo tagging and just serving Google and giving Google white at once.

Bradley: Yeah, remember, you can also use my team uses a mix of the local images and topical images just to mix it up. And we do use stock images from time to time but try not to use those unless it's in an industry that's kind of hard to get good images from, but you can always go to YouTube and just take snapshots of video those that are topically related, right? Just what I always do is go to YouTube search for, you know, Tree Service tree removal, right, or tree trimming or tree pruning or something like that if it's for free services, for example. And then use the YouTube filters, the search filters to only show videos that are in HD, right and then click through to a video, find a spot in the video that you know it's got a good a good image and pause it and then just take a screenshot of that and use those video or those images because those are unique images, right? That's why I like doing that. It's much better doing that than going in like copying somebody else's image. Just take a screenshot from within a video. So we use a combination of both. Don't use the local images, though, because those are Google can recognize those locations in the images. That's why you want to use those two. All right.

Is It Okay To Use Several Google Stacks For One Local Business?

Is it okay to have several Google stacks for one local business? Marco? That's a question for you.

Marco: Yeah, but why? Yeah, put everything inside one and make it much more powerful. And those are totally webinars are actually free, guys, you have no idea how much value is on those. It's like we give you the keys to the kingdom. And then you guys try to come up with a way not to do it. Go look at the webinars it in mgyb.co write the update webinars, the charity webinars that I did, and all you have to do is donate to my charity. And you get the it's like six hours of webinars for entity and how to expand the drive stack. But it's usually centered around the same one and adding inner pages to UG site and moving all of that relevance over to the target page on your money site. Or you can just leave the G site which as you've seen from the DC plumber, they'll they'll rank just fine. Yeah.

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Bradley: Alright, so the last two and then we gotta wrap it up. I only got four minutes left anyways

How Long Should You Wait Before Creating Regular Citations Campaigns In Bright Local?

Bradley about citation building I created a campaign with right local using only aggregators and I was wondering how long I should wait before creating regular citation campaigns. I don't want to duplicate citations. You don't have to wait at all because the way that the aggregators work is the aggregators will publish your information and the other a lot of business directories and various sites will actually scrape data or pull data from those aggregators and create listings automatically. But if there's already a user created listing on that directory site, then they won't write as long as all that's the key, right? As long as all the data is consistent. So, however, you set up your data aggregator that you enter your NAP information, as long as you're consistent, absolutely consistent when you go to build on other citation sites or directory sites, and you're using the same NAP format.

There's no differentiation, right? No discrepancy. Then when those sites were go access or try to pull data from those data aggregators, it will recognize that the listing already exists and it won't publish a second. But if you change a punctuation, or you spell out street as opposed to just using ST, for example, then that creates some invigoration or creates a unique listing, and it could be created automatically as a duplicate listing. So just keep that in mind. But I don't usually wait, what I do is, you know, I do the site because a lot of times those aggregators like sites won't start pulling data from those aggregators for anywhere between 90 to 180 days, right, so three to six months. So I don't wait, I submit to a data aggregator usually right up front, and then I start doing, you know, monthly citation building of somewhere around 30 to 40 citations per month for most clients. That makes sense. Okay.

All right. Last question is Will says or he's more of a comment than a question. He says, Well, I'm using trademark names. Yes, I'm using trademark names with HP. The tire repairs market has been disapproved because of the spam repairs companies. were set up. Yeah, that's what I was saying. I understand that. All right. Looks like that. Was it good timing. Beautiful. Alright, thanks, everybody for being here. We do have a mastermind webinar this week. We got lots of cool stuff that I'm going to be talking about this week. And kind of a preview for pokey live actually. So and then, just for Will's benefit since he asked for a link to the charity. Once you've donated just make sure you write to [email protected] and Chris G will take care of you. We even have scripts that will help you clone the folders and make your life a whole lot easier. And it's a really good cause. So so we totally made it worth your time and your money to Donate to the charity.

Sweet. Thanks, guys. See you next week. I know

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 253

By April

Click on the video above to watch Episode 253 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Adam: Alright, cool. And we are welcome everybody to Hump Day hangouts today is the 11th of September 2019. And we've got almost everybody here. We're going to do a quick, quick little introduction. But and then we've got some really good announcements before we dive into the questions which looked and it looks like you've already got some really good ones today. So we're going to dive into that. But start with Bradley on the top left. How are you doing, man?

Bradley: I'm good. Happy to be here. Excited because we're about a month away from POFU Live. So excited but nervous at the same time because I can't stand flying and I have to fly again. I know for you guys is no big deal. But for me, I hate it. So I can start getting nervous about a month out. But it'll be a good event. So I'm excited about say,

Adam: Denver's a little bit of a drive. Definitely want to fly there. Yeah. Well, somebody had a birthday this weekend, I think right.

Bradley: They shall remain unmentioned.

Adam: smoothly over that Bradley did not have a birthday. I repeat. Again, well, you know, in case somebody did have a birthday, happy birthday. So Chris, how are you doing? Good.

Chris: Doing good. Little, some of it is we're going into autumn. But yeah, like same as you excited for POFU Live, it's coming.

Adam: Definitely. And for those of you who are new, that's awesome. Thanks for watching. If you have no idea what we're talking about, it's gonna be our second year running live event in Denver this year, you can go to pofulive.com to find out some more about that. And we'll talk a little bit about that in just a second. But last and certainly not least Marco, how are you doing?

Marco: What's up, man, I'm excited. We have a webinar tonight with Peter Drew. And we've been doing his stuff for quite a while. And now we're going to go into his group and share some of our knowledge. And you know, I'm going to be sharing, actually one of my clients, you know, you guys I don't like, doing that. Not Not Not the name. But but but the numbers and, and, and like, for example, without giving the farmer whale or what the webinar tonight is about, you know, 2000 actions or whatever Google calls it. With over 1000 visits to the website, almost 200 calls are just incredible shit that's still going on. With GMB. It's not dead, I haven't died. It just the verification is very difficult. But if you can get a client who has a legitimate GMB that you can work on, you can still get phenomenal results. And this is someone going back a year that is going back now what two years is it? Since this came out almost. So I'm not sharing those numbers. But those are even bigger. Maybe I should have but I don't know. I didn't want people to think I was lying. Like, like I'm lying if I share that, but anyway, it still works phenomenally well, everything we do still work. Imagine that. Imagine that? What is it six years in for Semantic Mastery. And they still work?

Adam: On that's good. Gonna go talk to Peter Drew's people, show them what's up. So definitely be a good webinar for them. For anyone who's interested in what they're going to be covering. It's going to be stuff that you know, we talk about a lot. So if you're interested, we could either get you a replay, we can point you in the direction of some other content that we have that'll help you out over there.

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Marco: Join us for the webinar. Yeah, it's at eight Eastern.

Adam: Yeah. You parents tip will drop the registration link.

Marco: Yeah, drop the registration link and join us and it'll be fun. I might give something away. I don't know. I might just get loose mouth.

Adam: All right, real quick, everyone. Thanks for being here today. If you are new, you're in the right place. We're about to hop in and start answering your questions. you're checking out the replay, you can always ask questions ahead of time and go to semanticmastery.com/hdquestions and ask them there we'd love it if you're live but we get it life gets in the way, you may have to step away you got a client call whatever it is you're doing. But you can always ask your questions we just ask that you limited try to ask one question. You know, we get like those really crazy long, like five-part questions, we sometimes have to skip through them to make sure that we get to other people's but then you can come to check out the replay on our YouTube channel. And then where to start with Semantic Mastery. This is definitely a question we get a lot. And you know, people are like, Well, what do you do if you have a new site? Or what do you do when you're setting up a YouTube channel or you have an aged domain. And all of that stuff is covered in the Battle Plan, right? It's a step by step, Battle Plan for processes for getting results and all those different areas and a bunch of other stuff that I haven't even mentioned a bunch of crazy frickin bonuses that are really awesome that we put together over the years and we keep this updated.

You know, we update it from time to time we don't you know, relaunch it, we just put it out once a year for a huge update, but throughout the year we're constantly updating it if you don't have that yet, highly recommend you go over to battleplan.semanticmastery.com, pick it up. And then the next step from there if you're ready to grow or start your own digital marketing business, then join us in the mastermind, right that's you hear us talk about it from time to time it's great not only for the information but to the access to other people you get, right it's people who are serious about as Marco would say, doing the do or walking the walk and you want to be around those people as well as learning from them. And so if you're interested in that Find out more at mastermind.semanticmastery.com. And then last but certainly not least save time and money. We tell people to do this regardless if you're doing this with clients if you're doing it for your own projects. But you know user done for you services, if it fits into your project, go over to mgyb.co, find out what can help you get started there in terms of syndication networks are always strive to x press releases link building embeds whatever, right, we constantly preach us, this is the stuff we use for our own projects so that we can speed up results. So we're not down there in the trenches doing it all the time. I'm on my end, I think that's about it, guys, do we have anything else we want to cover besides telling people to come to POFU Live in October, we really want to see as many people there as possible, and you can grab your ticket at pofulive.com

I just want to mention that quickly Marco, I just want to mention that, you know, POFU Live is is about kind of a multi-angled approach to getting results for your business, whatever that business maybe, you could be a digital marketing consultant, or own an agency or even just own your own business. For that matter. It doesn't even have to be you don't even have to be a marketing consultant, you just want to grow your own business and could be offline business or not online business. What we're going to be talking about is a combination of, of course, digital marketing strategies. That's what we primarily taught for over all the years. But through my own experience recently, with my new business, I found more of holistic marketing, which actually has a significant impact on digital presence, which I would have never known had I not started this business of mine that has a traditional marketing component to it. And so it's really interesting to be able to see results with my own new business, how much how you can create a strong brand, very, very quickly using a combination of marketing methods, not just strictly or purely digital marketing methods, which is what I have been using in preaching for even my own clients for many years now. And it's on, it's very interesting to see the results that I've been able to achieve in just a few months it's in and also implementing with some of my clients now because of the significant results I've seen. But on top of just the marketing training that you're going to get, it's also the mindset training and the networking along with others that are, you know, savvy business owners of their own. And it's just creating that, that kind of that all-encompassing environment where you can really learn and grow and learn how to get better results for whatever business you may be in. So I would encourage you guys if you're really in need of, you know, an edge in your own business, you see, you're kind of stagnant, you want to see significant growth, the growth we live is probably your best opportunity. Come check us out.

Marco: For people who are on the fence. Right? And I don't know some people, is it really going to be worth it? Should I go to Denver? Why should I go to Denver, I would say go to the sales page, watch the videos, those are people who were at last year's POFU Live event. Listen to what they have to say because this some seasoned marketers in their guys that are saying that that it was a lot of stuff shared that they just didn't know or would never have thought of. So even if you're a seasoned marketer, you think already know what I need to know, I would say Come join us, come join us because I am going to especially what I'm going to talk about, its to me. And my approach, it's life-changing for me, and how I see things and how I look at things and how I deal with things. So I mean, it could be what you need to get you not only on the path to POFU but even closer, whatever your POFU is, right? Doesn't have to be mine doesn't have to be bread, you should have you should know what your goals are, you should know where you want to be, what your revenue monthly recurring revenue should be or where you want it to be. But you need a way to get there. And that's what we want to do for you. We want you to want to help you stop that path and keep you on that path.

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Bradley: Okay, very well said should we jump into questions or what? Yeah. All right. Let me grab the screen. Okay, you guys should be seeing my full screen. Correct. Please confirm? Anybody?

Marco: Yeah, yeah.

Bradley: Okay. All right. Thank you. Alright, so we're going to start with Greg. And then we've got this very long multi-part question. Guys, we've tried to tell you to remind you guys on a regular basis. We can't assume everybody's heard it, though. But please, Brett, split your questions up? You know, ask one. If it's a question that has maybe one or two parts to it. Ask that and then allow some other people to post questions before posting your next question. Because that's a lot. That's going to take a few minutes to get through. But we'll, we'll try to run through it. We can. Or just break it up. We can come back to it. Yeah, we might have to.

Do You Have A New Strategy In Verifying GMB Pages?

So we'll start with Greg though he's first up. He says, Marco when you are testing a new strategy? How do you verify it works? How do you ensure it is because of that new strategy? And how do you track results these days with Google showing everyone individualized search answers or search results?

Marco: All right, to me, it's very simple. Does it affect the bottom line? The end result to me has increased visits to the website, which means more form feels, more, and especially if I'm in GMB, it means more phone calls, means more visits from GMB to the website, it means more requests for directions. And that should reflect month to month on how much the client is making. From my efforts. I keep a really close eye on my clients. It has to be transparent, right? I have a really good relationship with clients. When I take on a new client. It's a must. It has to be transparent, I have to be able to see if you try to hide something from me that it means that you're trying to fuck me out of money. And there's no way that we're going to work. I don't care about Google showing people individualized search results, simply because at the end of the day, it transfers into a metric that I can measure it. For example, another thing about GMB is that it affects organic. It has a cause and effect relationship between what you do in GMB and your organic so does RYS. Like everything that we do, it's like a domino effect. One pushes the other until the very end. And at the very end, what you see is results. You know, we call it to pay per result, right?

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Or performance – pay per performance, PPR, however, you want to call it, how is my client going to know what my performance is. And whether I'm getting results? Well, I'm going to track everything I'm going, I'm going to track that phone that I'm going to have access to it. So I can track it. I'm going to track that GMB, I'm going to have them in analytics, I'm going to have them in Google Search Console, I'm going to know the keywords that are pushing upon them, I'm going to know the traffic that's coming into the website, I'm going to know what happens to the traffic when it gets to the website. And I am going to know where that traffic drops off. So it's an overall approach. Now, I know month to month, what's happening with my client, when I try something new, it has to have either a positive, negative or neutral effect on every day, but it does not affect and I track it over several months that you can't just be one month, because that could just be a bump. But if there's a steady, steady growth or a steady drop, I know I did something right or I did something wrong. So to me, it's very simple to keep track of I don't need 1000 SEO tools and 1000 thing to keep track of what's happening with my clients or to know whether I'm getting results. Now, if it's on something new that I'm trying, then I might just try that one thing. So that's isolation, right? That's not a single variable test, because it could have several variables involved. But that test is going to be done in isolation so that it's going to be absent everything else that we do and in Semantic Mastery so that I know whether we can add it to our arsenal, which is how GMB came into being right. It's just for me testing and seeing what I'm getting results in isolation meaning within the GMB ecosystem, and I started seeing a bounce in Search Console or Webmaster Tools, whatever you want to call it. And so I knew the only thing that I was doing was I was working inside the GMB. The only thing that could be happening is my whatever work I did had the effect that I wanted to have some of it is just serendipity. Right? It just happened. You come across you stumble across it, and you say, holy crap, this is the day I gotta go see what's happening, what's going on? What did I change? What did I do? But that's how I do it, Greg.

Bradley: Thank you for that answer. And I agree with that. For me the same thing. It's more about what is the end result? I don't really, you know, I still do provide rank reports for clients. But rank reports are typically I've conditioned all of my clients to understand that rank reports are just an indication of what their search presence looks like. It's not like the law, like it used to be years ago because of more individualized or personalized search results being displayed now. Because what we track more is analytics, and traffic and conversions. Essentially, that's what we're those are the primary metrics. And those all affect the bottom line. So what we're looking for is the number of leads generated the number of visits to the website, but not even that it's more or less, I mean, we still look at that. But it's more about the conversions, the number of conversions created, whether those are phone calls, or web form submissions, or whatever the conversion goal is, obviously most of my clients are looking for leads. So we track basically the number of leads, however, that lead came in whether it was a phone call, or web form, submission, or whatever the case is. But that could also apply to people that are you know, for example, ecommerce or when you're looking to make sales online or whatever that is that those same type of metrics. It's not necessarily for local businesses, it's more in my opinion, it's not necessarily searched results. It might be for ecommerce, but not necessarily for local businesses. And I don't know why this thing is making me reconnect. Let me see if I can get it to load. As far as what do I do for testing? To determine if something Why is this not loading son of a bitch if I can't read the questions, um, when it comes to testing for me, I've got a ton of lead gen sites. So I usually do testing on my lead gen sites first. And once I've discovered something that works, then I repeat it and try it or try to duplicate it on another lead gen site. And if I can duplicate it and get similar results from the same process or same method. And as Marco said, it's not really isolation because there are other components, other methods that have been applied. So it could be a combination of the thing that I'm testing, in association with other things that have already been applied. So what I try to do is find another property that has, you know, had similar things done to it. And again, I've got a ton of lead gen property. So I got a lot of testing sites, or testing projects, in other words, that you know, projects I can test against, and then I apply the same thing. And if I'm able to get similar results, then I will start to apply those to client sites as well. So I usually prove everything prior to applying anything to a client site. Those are good questions are great.

So the next one is from Lloyd. And it's actually it's, it's actually seven full questions squeezed into there. So we're not going to go through all seven. It looks like it's only three. But three. Part number three has got four parts to it. It's seven questions. So we'll, we'll come back to and Lloyd if we have time. We'll start with the first two. How about that?

Which DFY SEO Services Would You Recommend To Rank A Local Real Estate Lead Gen Site Faster?

So the first one is which of your done for you services, would you recommend for the following scenarios to rank fast local lead gen. Number one local lead gen for an agent working within a certain radius rank for a main keyword and subdomains for each city. Again, it's done for you services, and we would recommend are the same that we talked about in Battle Plan. You know, there's and I mean, I kind of all kind of run through them right now very quickly. But it's the same process and eat, whether it's for local or for even national type terms. It's just for national type terms, you're typically going to require more of the some of the things whatever they are, right so but for local, I always recommend a syndication network that's branded for the brand name of the company, period. You know,  that's the first thing we do is syndication network, then once that's delivered, then we end up ordering us a drive stack and RYS drive stack because that's how you can build that association between brand name and keywords that you're trying to target and or locations as well. And then blogging to your money site if you have a money site blogging to that to feed the syndication network, but you're going to include the syndication network URLs in your drive stack order. So that does get built into the profile, press release announcing the new business. And then what I like to do is use blog posts as an excuse to publish new additional press releases. For example, you know, if you get on a on a regular basis of maybe let's just use an example of two press releases per month. So you you'd highlight or promote two different blog posts per month with a press release if that makes sense. Because then you can do a whole bunch of what we call PR silo stacking. If you don't know what I'm talking about, just go to our YouTube channel and search PR silo stacking, or press release SEO. Either one of those will work and you'll be able to find a webinar where we talked about that. From there, you've got you we got the embed packages, especially for local it works really, really well. If you go to mgyb.co and you can embed your GMB map URL or your map excuse me and do an embed blast for that and and link building to that that works really well link building to your drive stack, the @ID local iframe loop, that's something else that works very well. So just putting all of those components together, and then being consistent, again, blogging consistently. If it's GMB, you want to be doing GMB posts consistently, those are all things that once you get the Get Started, you just keep them going. It's like keeping your foot on the gas, and it starts to build momentum. And once you piece all these, once you put all these pieces together, then you should start to see significant results. My timeframe for getting significant results with it with the GMB, it depends on the competition, if it's kind of a, you know, suburb area with low competition, I can usually get results within 30 days. But if it's a more competitive area, then I usually tell a client they act, the timeline to expect significant results is three months. But I usually end up getting results within about 60 days, just putting all of those pieces together. And those you know pretty much the same. And I'd rather under-promise and over-deliver, then try to tell a client, you know, I can get your results in 60 days and have something happen where I don't get results in 60 days, and then i've you know have not delivered upon what I promised. So I always try to set expectations for 90 days. And just by putting all those pieces to gather and start to build momentum, then it ends up usually within 60 days I get significant results only the most competitive areas does it take usually 90 days to get significant results. Marco would say you on that?

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Marco: I say that local a relative? We do the same thing. For both for anything, the foundation is the same just how much of it is is the only question right some some some need more power. And even at the local level, I've come across keywords that are just a bitch to get to that that man, it's just rough, but then you just have to keep hammering it. I you know, I brute force sht. So if if something doesn't work the way that I want, I just give it more of it and force it to work. The way that we do it though is how we approach the entity at a local level. And at the national, global affiliate, whatever it is level, if you have to at a little bit different. And that's all throughout our training. We did a webinar, the entity webinar in MGYB be right, it's one of the update webinars, we did that. And we showed how it's done. So I suggest go start going through, start going through our stuff, take a look at everything, we have tons of resources, our YouTube channel is a great resource for free information. And we have I don't know how many thousands of hours of training in there and webinars and just things that we go over and maybe we update or we'll do a training webinar, whatever it is that we do, plus, the mastermind, doesn't matter Mastery mastermind, that's where we really get down and get to the nitty gritty and give people the best tools and the best way to approach whatever it is that they're doing. But at this level and what you're looking to do, I don't treat them any differently, man. That was the only thing that my approach is a little bit different as far as the entity that I'm going to show Google.

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What's The Best DFY SEO Service To Rank National Lead Gen Keywords Like Life Insurance Or Life Insurance Quote?

So number two is National lead gen for so he's asking about which MGYB services would get the best result quickest results for a national lead gen for a keyword like life insurance or Life Insurance Quote? Again, I stand by my first comment and so so well Marco, I'm sure in that it's the same thing, we still build the entity as you met. That's part of like what I call an entity loop. We've talked about that in various locations, and pretty much any one of our paid member paid courses, we've talked about the iframe loop, or entity loop, pretty much the same thing. And and that's it's just building that out first, and then it's how much power you inject into it. So whether you're I mean, now remember life insurance life insurance, quote, that's going to be a bitch to rank for, you can do it, but it's going to take a lot of effort and a lot of work because those are very, very, you know, competitive terms. And they have been for many, many years. So that's like going after gold or you know, gold IRA or something like that very similar in that it's going to be very difficult for something like that. But it can be done with enough. Enough power, right and enough effort. So again, say is pretty much the same common as number one, it's just a matter of how much you put into those, that when you're building that out. Again, Marco, you want to comment on that?

Marco: Yeah, I would just caution that you have to gauge the time and effort, that it takes time, effort and money versus the return that you're going to get on it sure. Because if if you have limited resources, and you're trying to rank for life insurance, it's likely not going to happen, although it can be done if you do it correctly. And it's something that we would only guide you through again, in our Semantic Mastery mastermind, we had that a case study that Darya presented, and he explained exactly how he got the result and what it took. Right, which included, Of course, our methods. And in it, they're available in mgyb.coso that you don't have to do it. And so that it Believe it or not, although people see it as an expense, ordering something from MGYB, you're actually investing, right and it saves you It saves you money in the long run because you don't have to spend all that time first. Trying to figure out how to do it. Second, implementing it.

Third, are you doing it correctly so that you could follow the Battle Plan? Right. But that that only takes you so far? I always tell people look, if you want to know how, if you want direct answers, if you want to go in depth, if you want us to look at your website, the mastermind is the place to be there is no other place where we're going to give you what you're looking for, which is information on how to rank locally and nationally outside of the mastermind. Although we do give you a lot of information, you put it together. And we've had people Paul Fussell is one one of the people who created a an entire business, just from our Hump Day hangouts where we sharing in Hump Day Hangouts, we've had people come to us with business already that they built from listening to us and Hump Day Hangouts, and going through our free training. So I mean, that's one way of putting it all together. But imagine how much time and effort that's going to take versus joining the mastermind with which, to me, the price that we're charging monthly is ridiculous. It's not enough, but it is what it is, and get the guidance that you need, get the done for you services, and learn how it's done. Once you once you know how, then it's just lather, rinse, repeat. That's the Semantic Mastery way.

Bradley: Alright, so Lloyd, if we have time, we'll come back. But we spent a lot of time on your first two questions. And there's several more. So I think the same answer goes from number three. I'm not going to read the question, but it's pretty much the exact same thing that we just mentioned for number one and number two, if we come back for A, B, C, and D or whatever, what if we have time? We'll come back to that. Okay.

Is It A Bad Idea To Build Out An Existing Drive Stack/GSite If The New Drive Elements Are Based On Other Business' Brand Name Keywords?

Kyle says is that a bad idea to build out an existing drive stack and G site if the new drive stack elements and G site pages are based on other businesses, brand name keywords, for example, you have an affiliate site and one of your money sites pages is Bowflex review, or Playstation review? Thanks. I don't see why that would be a problem. I mean, that's, it is a brand name. But it's also cute. I mean, there's a brand name part of it, but it's also a keyword, right? People look for that kind of stuff. There are sometimes you can't create ads when you're using a trademark name. But as far as and again, I'll let Marco clarify what his error put, you know, tell you what his thoughts are. But in my opinion for SEO, I don't see why that would create any problem, especially within a drive property or Google, you know, drive stack and G site. Marco, what, what do you think?

Marco: it's only a problem when you're trying to run a trademark ad, I can't do you can't do it, you have to get around Google's Terms of Service. And they're going to probably block that ad from showing because you're using something that's a trademark. But if you're doing a review of the product. Now, here's the caveat. Unless you're doing a bad review of the product, if you do a bad review, you better make sure that you write in case they come after you. Because if you can't show how you write about your bad review, you could get into a lot of trouble that way. Otherwise, if you're just trying to sell Bowflex through Amazon, or whatever it is, or sell a PlayStation through Amazon, Playstation welcomes you selling for them. Why not that they'll pay that glad that Amazon will gladly pay the commission, could they make money both ways, so they don't care?

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Bradley: Yeah, just keep in mind that if you're using those for like affiliate, you also got to check the affiliate agreements for those types of products, guys, because sometimes they will be you'll be in violation of their affiliate agreement. If you're using their terms in like SEO titles and things like that, you have to look most of the time, it's just for ads for paid traffic. However, just keep that in mind, you really need to read the affiliate agreements for that kind of stuff. Because if you put time and effort into building out, you know, a website with that, that you're going to put se you know, a bunch of time and effort into SEO as well as a drive stack and all that other stuff. And you are doing something against their affiliate Terms of Service, by using their brand name and your titles and things like that, then you can end up getting your term your affiliate agreement terminated or suspended from being able to promote that. So just keep that in mind. You want to be really careful about that. I don't know that that's the case with either one of these examples. But just make sure that you're aware of what's in the affiliate agreement. Okay.

Google Limiting 20 GMB Listings

Gordon's up he says, Hey, guys, can't thank you enough for all the help you provide on hump days. Thank you very much. You're welcome, Gordon. He says I'm sure you probably know this already. But Google is now limiting the total number of GMB listings shown to just 20. You must mean within the Manage locations part of your dashboard. Isn't it just page needed? Like in other words, it doesn't just restrict you to 20? Maybe I've got some grandfathered accounts, then because I know that I was just in my jammies today, a couple of them that have well over 20. So I'm not sure what that means. Maybe newer accounts, I'm not sure what that means exactly what you're talking about. But you should even if it only shows 20 as far as I know.

Marco: Hey, Bradley. Oh, it's it's it's not in the UK. He's talking about it in in search results. But that was just something that was published the other day by some idiot who jumped the gun. It's back. Google is always testing Google's always putting, Oh, you mean in front of people showing their wish? When you when you did, the more? It was, it was limiting it to 20 rather than the endless scroll that you were getting? Yeah. Night or pagination, as you said. But is there back to normal? As far as I know, because, guys, I never jumped the gun when Google does something. I again, talking about the mastermind. It's something I always tell it my my mastermind, people. When Google is out there changing shit, you don't do a fucking thing other than what you usually do. Because there's usually Google out there looking for idiots. We just I'm sorry, I'm not that I'm calling Kyle. I'm sorry, Gordon an idiot, but not by any stretch of the imagination. Because you're always here. You're always asking questions. I appreciate you coming in here and asking the question, I'm talking about these idiots who jumped the gun, put out information that that you know, it could have been just a glitch in Google that happens guy Google is so huge. It's unimaginable how huge Google is there bound to have glitches. When that happens? You do? Nothing? nothing other than what you usually do. You let things settle once they settle? And you know for sure, that's what's happening. That's when you say, Okay, let me go and figure out what it is that I need to do. Since Google is limiting. so so sorry for interrupting, but for interrupting you. But I just had to get that off my chest. Because I saw that I saw that. Look at this idiot. No, no, no, give Google a chance to work it out and see how this is going to settle before you start talking about what Google is doing.

Bradley: Yeah, well, you know how writers on these big magazines and blogs and stuff are they they need, they need, they need shit to write about. So as soon as they see something, they say, oh, Google's made a change. And it could just be like Marco said, a lot of times Google's testing different layouts and things like that when it comes to the search search or the search results. And a lot of times, that's just it's just a test. So it'll it'll be here today and gone tomorrow that that happens a lot. Speaking of which, how many of you guys, and this is just kind of a rhetorical question, but how many you guys are seeing now two ads in the maps three packs. So the maps three pack is turning into a maps five pack with the first two listings being ads. Those are advertisers, people paying for Google ads, search ads that have the location extension enabled, which means they have a GMB that is connected or linked to their Google Ads account. And I'm starting to see more and more two ads placements above the three maps pack. So in other words, in the maps pack, it's now a five pack, where the first two placements are ads. So even if you're in the number one organic spot in the maps, pack, you're still in number three position. Think about that. And so that's why again, I've really pushed most of my clients. Well, I pushed all of my clients with some of them won't have any part of Google ads. But I've pushed most of my clients into letting me manage an ads campaign for them whether they wanted to or not, because of that reason, it's just guys, Google's pushing us more and more into the advertising space where we got to pay for the pay to play basically, and I'm not going to fight it anymore for strictly SEO, because I feel like the, you know, and again, for mostly local, I feel like we're losing, we continually get pushed further and further down the page with just strictly SEO results. And so I'm, again, I'm mentioning to all of my clients to do a blend of both SEO as well as paid ads, because also the results that it can produce are phenomenal.

Is YouTube A Good Backlink Source For GMB Since It's Authoritative And Is Owned By Google?

So anyway, back to Gordon's questions. He says anyway since YouTube is a Google property with lots of authority power, I guess I'm guessing that it would be a good idea to include it as a backlink source to help a GMB listing rank in the three-pack. Is that correct? And if so, other than updating a few niche related videos to a up other than uploading a few niche related videos to a niche optimized YouTube channel and including the GMB URL in the descriptions, what else if anything can you do to use YouTube to help rank a GMB listing, run ads, run ads and push traffic in your GMB listing through YouTube? You know, that's one of the things you can do you can you know, also like you said, you putting your GMB your NAP your name, address and phone number in the video description. As well as a link to your GMB maps URL that not the share URL. I mean, it's going to be a three on one through YouTube in the description area anyways, but grab that www.google.com/[email protected]=version of your maps listing right and use that in the description. As well as put that in the comments the first comment underneath the video and then pin that comment as the channel owner you can pin comments, right so put that link as the first comment, then run traffic via Google ads to that YouTube video targeted geo targeted and preferably audience targeting relate, you know, relevant, relevant audience targeting as well. So because now what happens is, you're going to get traffic to that video that are good signals. And in that the description of the video and then in the comment link underneath, which is a dofollow link. Although that'll be a topic for another day where we talk about nofollow stuff.

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Based on an article that was released today, actually, by getting geo targeted traffic and prop and preferably audience route, you know, relevant audience targeting traffic to it as well, you that's going to help get help the video to rank better. But that's also a good signal to the link within the video description. So in other words, it's a good signal to the GMB and some people especially like I said, if it's geo targeted, and it's a relevant audience, what you want to look for in market audiences or life event audiences if possible, then a small portion of those viewers the video viewers, which is what you're buying, you're buying views will actually click through and those clicks are are extremely weighted, because they're relevant clicks. And Google knows it because you're buying those that traffic from Google. So Google knows which audience buckets you're buying traffic from, again, geo targeted, and topical or excuse me, relevant audience buckets. So those types of engagement signals as Marco was calls it art, right? activity, relevance, trusting or excuse me, authority, activity, relevance, trust and authority art, right. So you're, you're you're actually providing two of those first two signals, active activity and relevancy through those engagement signals that you're buying from YouTube. So remember, yes, that on a strictly SEO basis, building links from YouTube can also help especially to other Google properties. But it's also the activity and the relevant signals that you can buy directly from YouTube. And plus, you'll get some organic, maybe some organic traffic, which will be helpful to but you can buy it, and really kind of force everything. What do you have anything to add to that?

Marco: Yeah, actually, YouTube ads carry all three activity, relevance, and the trust and authority that you're moving from YouTube to your website, through that, through that visitor right through that person clicking on that ad coming through. Google is trusting you with that person. And then when that person if they finish the goal that you've set for them, then that just senses the trust and authority transferred over to your website. And the more that that happens, the more trust and authority that you accrue.

Wow, we're getting a hell of a storm brewing out there, guys. So we'll try to get through another 20 minutes without losing power. We'll see what happens.

How Do We Know If Our Ranking Efforts Have An Impact On Moving The Listing Closer In The 3-Pack?

Okay, so the next question, he says, By the way, you mentioned previously that the order of the GMB listings that show up after you click the more places at the bottom and three pack is primarily based on their proximity to the searcher and not as much on the ranking signals. But if ranking signals are a significant factor and getting into the three pack, why isn't it the same for the listings that aren't in the three pack? And how do we check if our ranking efforts are having any impact on moving the listing closer being a three pack? Well, again, it's it proximity is a significant issue. So there's only really the only way that I know of how to do that is to check is if you are using a Rank Tracker that can simulate a location based search, like for example, bright local does that. But as we talked about in the past, even a simulated location based search is not going to be the same as somebody searching from a, like a mobile device that's actually in the area. And again, it's because of the history, their browsing history, their preferences, their you know, the where they've traveled within that area, you know, all those kind of things, because Google has built a profile for that searcher, those results are likely going to be different than what you would see in a search that was simulated from within that particular area, from you know, servers, if that makes sense. Because the servers aren't going to have a Google profile built a local, like a relevant profile built for that particular area. So it can give you an indication of your ranking of what type of if you're getting any movement. In other words, if you are doing SEO work, and you're using something like Bright Local, I know there's other rank trackers out there guys that do location based rank tracking. But remember, it's still just simulated, so it's not going to be 100% accurate, there's just no way they can be anymore. But it can still give you an indication as if you're if you're getting if you're improving the rank positioning of whatever it is you're working on, because you should see it start to move based on you know, whatever keywords it is that you're tracking. Although, like I said, it's not likely going to be exactly what somebody's searching from that particular area is going to see on a mobile device. That's a real bona fide you know, genuine person, it can still give you an indication of if you're getting results or not. Right, if you're moving the needle, so to speak.

And come comments on that?

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Marco: Yeah, ART trumps anything Gordon, active read was trusted authority. It can even trumps proximity if you push enough power. So don't don't just you're isolating, you say one versus the other. And actually, one includes the other take take two listings, that are in close proximity to the searcher, the one who has done the better job of optimizing and giving Google the right the right signals will probably be delivered to that person. I mean, it's an all in one, it or I don't know it's a component with many different parts, one of the most important being proximity. But if I had GMBs that weren't optimized, and with no activity, no nothing delivered to a person, simply because of the proximity. But then once you start fleshing it out, once it starts getting activity, once you start getting posts and images and everything else in there that you're supposed to, it gets even better better. So you know that that an optimized GMB will probably get more action than something that's not optimized. Unless, you know, it's just right next door to the to the searcher, and it just makes sense for rank rank to deliver that search to the person doing the period.

Bradley: Amen.

Did You Update Your Press Releases With The Recent Roll Out Of Rel=”Sponsored” And Rel=”UGC” Tags?

So the next question is, and this is fun, it's kind of when I started talking about earlier, how our press releases affected and change changing with the new tags sponsored or UGC tags, which stands for user generated content in search quality, rather guy rater guy, excuse me search quality rater guidelines Google just introduced. Did you update your submissions already? Hell no. First of all, that was just announced that that it for people that don't know you can do a search on this. Google, I've just announced that starting today, they're going to start treating nofollow links differently. And they've introduced to New Relic equals or, or essentially tags for LinkedIn tag, tag links with they called one one sponsor to one UGC, which stands for user generated content. First of all, was just announced today. And because Google announced it, I'm no way what I ever recommend anybody go out and start changing shit that's already been published on the web, because Google published a new announcement. Like if you do that, you're just setting yourself there fishing. Google is oftentimes fishing when they announced stuff like this, if you marker just talked about this, if you freak out and go start changing based upon some changing stuff that's already been published based upon something that Google announced, you're literally raising the red flag and saying, hey, come look at me, come look at me. I'm an SEO and everything that I'm touching right now has been SEO. Right. So it's like you're inviting penalty, or scrutiny anyways. Right? So again, I would never after one single announcement when I go out and start changing shit. First, I want to see what kind of effect it has by not doing anything. Right. If If I start to see significant drops or changes and existing projects and things like that, then I'll start working through what the fixes are, what the recommendations are, but as Margaret just said in an earlier comment, to an earlier question, don't we don't we don't want when somebody makes an announcement, whatever it is, even penalties or new algorithm updates, things like that, while everyone else is scrambling, we recommend and we've been in this game for a long, long time, recommend waiting and letting the dust settle and letting it kind of the process play out. Because a lot of the times there's an initial overreaction, like a knee jerk reaction, and that's what ends up causing more harm than good. If you just wait and see what happens. A lot of the times you can find start figuring out logically, if anything changes at all, just Just so you know, knock on wood. For the multiple, multiple updates. We haven't seen any for using the methods that I know my team and I use and the same ones that we teach, haven't seen a lot of time, we don't even know, an update has occurred until somebody comes on like Hump Day Hangouts, for example, and says, By the way, what did you think? What kind of changes? Have you seen because of the new update? Oh, yeah, there was an update, because I don't read a lot of the SEO blogs, because I think most of them are full of shit, you know, based upon, you know, their proprietary metrics and all this other stuff. So I just honestly, I don't stay plugged into that stuff until somebody comes to me with, you know, and brings it to my attention. And if I see any differences in any of my existing projects, then I'll dig into it and try to figure out what, you know what occurred Exactly. But again, I would, I am certainly not going to go out and start changing stuff just because of an announcement that Google made today. First, I want to see what kind of an effect it has, if any, before I try to determine what changes to make, and it was at that time, that's when I would start to make suggestions. But right now, it's way too early to tell. And honestly, I'm not I'm not really even concerned about it at the moment.

Marco: Firstly, what we have, we have six months, we've been given some six months to see how to implement any of these changes, if at all, because Google didn't did not say that you had to make changes. And the only thing that's different about nofollow links is that now they're being considered a hint. And in quotes, but if you're using nofollow so that you don't pass a vote or trust and authority over to somebody else, then you don't worry if that's how you using your nofollow, then why worry about it? What are you worrying about? There's nothing to worry, go read the article, again, go to Google, don't read somebody else's fucking opinion about what Google said, or what somebody said that Google said or what somebody might have said, about what Google could have said, That's bullshit. Go read the blog post in Google. It's very simple and straightforward. If you need to change the tags, at some point, go change them. If you have people it might affect you're doing, what a blog comments and all that bullshit, we don't do any of that we this post to be, I saw it. And because I didn't think that it was worth my time. I just blew it. I'm sorry, I blew it away, because it had nothing to do with anything that we're doing. Because we don't do any of that we don't go and do blog comments or any other chit. We do our own links and our own link building. And it works perfectly well. It's not user generated content. We don't get into any of that. We know follow, we use that strategically. But we're mostly looking after day after do follow. And that's just how we do it.

Chris: Or you go as one more thing, I think it was mostly related to press releases if I understood the question correctly.

Bradley: Well, he was asked, yes, yes. Okay.

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Press Advantage, the fabulous thing is that Jeremy wants to know a lot about SEO, we're in constant contact. He's, he's developing some awesome stuff for us. And it's based on my training right on on RYS and the principles behind RYS, so we're not even going to worry about it. Because if he changes the the tags, or if he has to change the tags, because it's a press release service, and it falls within the categories that Google is going to look for, it's not going to make any difference, because we have some awesome shit in our press advantage. Press releases that are workaround guys, we got to realize something Semantic Mastery, two minutes fast three steps ahead of everybody else in the game. That's how we do the dude, you haven't realized it, that you better start really researching and understanding what it is that we teach, because we don't care. How long have we been out? Six years Syndication Academy still working? Or is Academy still working? Everything that we teach is still working through every update and penalty, whatever, you could think of Google rolls something out and oh, yeah, really? Now we didn't we didn't see anything happened to whatever it is that we're doing. That's our usual answer. No, that didn't happen. So we go and we test. So yeah, Google's doing that. But it doesn't affect what we're doing. And it hasn't yet. And I said Bradley said knock on wood into the future. We've created an SEO shield.


How To Get The Embed Code From The GMB Listing Mini Website?

Okay, so the next question is Brian, he says, Can you show us how to get the embed code from the GMB Mini website? So that's the Google My Business or the business site. And yeah, that's very simple. Just go to https://www.iframe-generator.com/ and just put your, you know, you can set some parameters here as to like, how, why do you want it and all that kind of stuff, I this is all I use, we never got to create an iframe. This one I use, it's very, very simple. So for example, here's a Semantic Mastery, GMB website, all I would do is come here, paste this in. Again, this is https://www.iframe-generator.com/, I would put my keyword or my name brand in there, depending on what it is that you're trying to do. So in this case, I put Semantic Mastery. Usually, depending on where you're going to embed it, you can adjust the width and the height. If you want for a scroll bar, you can show a scroll bar, all of that doesn't really matter. Again, you can just adjust those parameters. And you click Generate right there is your iframe embed code. That's it you can use for embedding wherever you want. Really, I mean, it's really very simple to do. OK, so again, I just use https://www.iframe-generator.com/, very easy. Alright.

The next question is, by the way, BK doses can't wait for Boku. Awesome, glad you're coming. Where can I see? Wait a minute, I thought there was another question I just missed.

Where Can You See The Webinar About Agencies Who Want To Ramp Up?

Okay, another one is down here. I saw it. I was trying to figure out where I read it. Where can I see a recent webinar you did for agencies who want to ramp up I couldn't make it it was hoping for replay. That is probably the Semantic Mastery mastermind webinar. I see that you talked about down here the growth solution I believe that's our mastermind webinar, where basically Hernan walks through why the mastermind is going to help you to grow your agency so if you need to get a replay just contact us at [email protected] and we'll get you a replay for that specifically. I'm not sure where Hernan has that replay. Boyd is getting it is pounding out there.

What URL Should You Use When Ordering The RYS Stack?

Alright, so the next question is Ernest says what URL should I use for GMB when ordering the RYS stack, and this is why I brought this up as well. So I'm going to give you a quick way to grab this. The best way to do it that I know and the quickest way is either go into your GMB and on the right, and on the Home tab, or so the management dashboard, your Google My Business dashboard, and you can right-click where it says view on maps or view on search. If you click right click on view on maps and copy the link URL, right and then paste it into a notepad file. It'll give you a specific version of it that then needs to be edited slightly. I'm going to show you how to do that. Or the other way that you can do it is using this pretty cool tool. Excuse me, let me pull it up and I'll show you what I mean. It's called GMB reviews or gmb.reviewsmaker.com. If you go there. And then you just go visit the GMB that you're wanting to promote right this all you guys got to do is this one time and then you know, put this URL correctly formatted in your workbook or your spreadsheet for that particular project. And that's the URL you want to use for link building and for everything else. So guy, because it's straight, it's not even, it's not even a redirect URL. It's really crazy. It's the straight URL that once the page loads, it turns into this big long, ugly maps URL. And so let me show you what I mean. If you go to gmb.reviewsmaker.com. And you see over here, you can either start to type the business aim and if it comes up, you can click on it. Or you can just click DD code place ID right there. Just go visit your maps listing, right, so you can search for it in Google and then click on the map icon when you if it pops a knowledge panel and it will open in maps or you can just go directly to maps and search for the company or the business. And then you want to copy that long, ugly URL, right. As soon as you do that, you're going to come over to this click decode place ID paste that in and click decode place ID will take a second. Then you're going to scroll down to this part here where it says review generation URLs where it says maps URL, copy that link address. And then what you do is put this, I just put it into a notepad file, because this shows you this particular format. However, if you take a look at this format, in a redirect checker like where it goes, for example, you'll see that this is actually a redirect URL also. So it's still not a good, it's still a 302 redirect. So what you want to do, and you can see that's the final URL that it redirects to. And then once the page loads, it turns into this big long, ugly URL. So what you can either come to where it goes and just paste that in and then just copy this version of it or a quick edit in a text file would be this, this is the correct way to do it. You just changed the subdomain from maps to www, and then you add maps to just be on that first. forward slash and there you go. That is the straight URL direct to your maps listing is not even a 301 redirect, it's for whatever reason, like I said, just when the page loads, it turns into the ugly. But look, you'll see it's a no redirect, see how it just says trace complete. And if we go take a look at open up Firefox, and we paste this in, you'll see it's going to go directly to Semantic Mastery. And then once the page finishes loading, it's going to switch directly to that long ugly URL, as you just saw. Okay, so that's the best URL to use. And again, the easiest way to do to get that is either go into your GMB dashboard, right-click on where it says view on maps, and then copy link address, paste it into a notepad file, change it from maps dot google. com to www.google.com/mapscid?= and then it's your basically your see ID code is your maps identifier code. Right? And that's all it is, is that that particular version of that URL is the best format for you to use for link building for drive stack orders and all that other stuff. Okay.

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All right. I think we're out of time. old school way. Yeah. Brian Marco, does it the old school or he just creates an iframe on his own? You can do that too. Last question or last comment really is Duke says yes. I have seen two ads in the GMB section, especially for services that have Google certified services like plumbers. Yeah. And what's crazy is the Google certified service keywords where the keywords that will produce the certified services or the Google guaranteed services, right, that has a carousel of ads at the top, then the maps pack which will have to paid ads before it gets to any organic and organic maps listings, so to speak. And so I mean, it's like the whole top of the page is nothing but paid ads. So that's why I said you know, I think it's it's silly to not also be doing paid ads, guys, in my opinion. I think you're missing out on a lot if you're not doing a combination of both. So all right, any final comments, guys before I wrap it up?

POFU Live. Join the mastermind.

Alright guys, thanks for being here. We will see you guys next week.

Bye, everybody. Bye bye.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 252

By April

Click on the video above to watch Episode 252 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Adam: Welcome to Hump Day hangouts Episode 252. Today is the first Hump Day hangout to September 4 of September here. And I just wanted to say real quick if this is your first time checking out Hump Day Hangouts, you're in the right place. We're going to go through do a quick introduction, say hi to everybody. Make some quick announcements and then we'll get back into it. But if you haven't asked your questions yet, or you're checking out the replay, you can always go to semanticmastery.com/hdquestions, and ask them there and then check us out live or again, check out the replay on YouTube. But for a second, we're going to take a break here and say hi to everyone, and then we'll get back into it. So, Bradley, your top left on my screen, so how are you doing that?

Bradley: Wouldn't have to move over to the far right. I don't like being picked on first. No, I'm good. Things are good. Life is good. You know, it's um, I was just telling the guys that my daughter just joined a travel softball team. She's 14 and she's going to be traveling every weekend for the next eight weeks for softball in various towns, which means I, as a parent, will have to follow around to and it's going to be very, a lot of commitment. But you know, I guess that's part of the game, I guess. But yeah, things are good.

Adam: Cool. All right, Chris, how are things going in Vienna?

Chris: Looking good. Super excited today just finished right up of the Semantic Mastery newsletter for the next month. So yeah, like if you're being held back by something or like struggling or like, couldn't reach your goals, the last I don't know, like months and stuff or really helped by other things. This issue is definitely for you.

Adam: Gotcha. And you can just so everyone's aware, too, though, it's only for Mastermind members, we send out a physical copy of the newsletter to mastermind members only. So if that's something you'd like to get, that's something they get just for being a member, but you got to be in the mastermind. So as Marco likes to say, membership has its privileges. So speak of the devil Marco. How are you doing, man?

Marco: What's up, man? I'm good. I'm good. The weather is beautiful. The country is beautiful. My kids are great. Wife is doing good. Life is good, man. I can't complain. What can I say I've been I've spent all morning testing, and then going through threads and Facebook and seeing what the experts are saying. Now here I am testing something and showing how it works, right? I'm seeing the results. And we show results, either through traffic, phone calls, or a combination thereof. Because all that really matters. Is is the bottom line, whether you're making money from all of this, and then I go into Facebook and people are telling me that what I'm testing. I mean, right at that time when I'm doing it doesn't work. There's a will so Wow, I guess I'll just stop making money because some expert on Facebook is saying it doesn't work and people take it as you know, it's God's command. Yeah, it no longer works. Please stop whatever you're doing that's making you money because the way you're making money doesn't work anymore. And I scratch my head, man. That's how ridiculous it's getting the people they kind of make a name for themselves and then whatever they say is a go, regardless of nobody calls them out on it even though you know that the person saying it is absolutely wrong. But you know, it's just funny how that happens.

Adam: Yeah, it's the cycle continues and speaking of I believe, MGYB just got out some new services right kind of along those lines of things that don't work. We got the video-heavy hitter, the maps heavy hitter, and the ID page heavy hitter services, right?

Marco: Absolutely. Just went up today. We got all the kinks worked out, hopefully, guys, if you run into any issues while ordering, just just write to [email protected] and we'll take care of it. I mean, we're on there. It's ready. If anything happens again. Just write to support and will take care of

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Adam: Outstanding! for people you anyone watching you can find those at mgyb.co and also if you're live I just posted the link to the Facebook post where Rob was nice enough to update everyone with the release of those so go and check that stuff out. Last but not least turn on how you doing man you're I don't think we get to see the video today what's going on down there?

Hernan: Dude, I just realized two things. Number one is that I can survive a zombie apocalypse but not 24 hours without you know proper internet. That's a fact. Yeah, I'm told him to prepare for a zombie apocalypse but I'm not prepared for 24 hours without a decent internet connection. Number one and number two is that I just want October to come up so that we can be hanging out at POFU Live 2019 baby. So that's gonna be pretty rad. And I'm excited about that dude, I'm excited about what's coming said about the people are joining, excited about the speakers. About the stuff that my partners who are going to talk about, and I'm excited about it.

Adam: Definitely, um, yeah, I think you've got the right one. You're excited. I'm excited to see you too, buddy. But I think getting everyone together. And then like you said, the attendees to like, I obviously know who's coming, looking forward, some people who were already there last year, and we know who is coming back, as well as getting some new people coming up showing up. And then those ideas. I mean, we've talked about it before, but that's where a lot of the power comes from. It's not just like a networking event, but bouncing ideas off each other, sharing what people are working, working on what's working, what's not working. And, you know, just getting those ideas kind of all in one place together. And then walking away with that. I mean, it's on a couple of people was nice enough to share on the sales page for the tickets. You know, we'd ask people, what do you like about the event? And you know, they share their thoughts with us over and over, we heard that again, people were just saying, you know, the information was great. We had a blast, but like on top of it was just getting to talk to everyone and meet other people who are doing this because we're usually such an insulated community where we don't really talk about what's going on or share what's working. So, Bradley, I know you feel strongly about this too, right?

Bradley: Yeah, I think there's a lot of people that consider it. It's still and I'm not, I mean, I don't want to paint with a broad brush, but a lot of people I think, have a scarcity mindset. In other words, if they share any information about what's working in their business, then somebody else is going to perhaps use that to take business away from them. And I don't subscribe to that theory. I obviously come from or, you know, kind of adopted the abundance mindset, which is to share everything that you know, to share as much as possible. I'm pretty much an open book and the mastermind for sure. And POFU Live goes for that as well. And that's because I feel like you know, when you help others that's how you get more coming into your life right by helping others more comes to you and I truly believe that and so, you know, it's funny, but we during our live event last year, we had kind of a debate in the event through one of my discussions or speeches or topics or whatever, about that very thing you know about the question was your the debate started with? Well, if you train virtual assistants on your processes, can't they go out, start their own business and compete with you? And the reality is, it's there's always that possibility, but it's very rare that something like that ever happens. And the reason why is because it takes a special breed to be an entrepreneur, most of you guys that are listening today are watching today are probably entrepreneurs or else you'd likely wouldn't be here. And entrepreneurs tend to take a lot of risks and have that ambition to go out and create a business around a skill or something like that. Whereas a lot of virtual assistants, they want the reliability and the security of knowing that they can just make a certain amount of money, you know, paycheck, a salary, a wage, whatever the case may be. And so a lot of the times they want direction and they're not willing to go out and put up the risk that it takes that requires to become, you know, to run your own business.

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A lot of them don't have the desire to do that. And the vast majority of them in our experience over the years and so, you know, again, I think that's kind of like an abundance versus scarcity type debate. And so yeah, I totally agree. I think you're better off, in my opinion, sharing with others and helping others to achieve what they want or to get what they want. And then you'll see more come into your life as well.

Adam: Definitely, definitely. Well, real quick, everyone, you're in the right place for Hump Day Hangout. So we're going to get into the questions real quick. And again, if this is your first time joining us, thanks for showing up you can always come to Semantic mastery.com slash HD questions ask your questions live or ahead of time. But then the next step if you want to get her step by step processes for getting results with everything from new a new websites, either age domains, YouTube channels, a whole lot more, grab the battle plan, you can find out about that at battleplan.semanticmastery.com and it's ready to start or grow or really scale your digital marketing business. Then you want to join the experienced community. We have access to the real-world information that testing as well as ourselves and everyone else in the mastermind all right you've heard us talking about it but you can find out more at join up at mastermind.semanticmastery.com and last but certainly not least, you know we've already talked about it today but get your done for you services at the MGYB store at MGYB.co. We advise this for people who are you know, if you're doing client work it's great if you're working on your own projects it's great we tell our mastermind members to use it. It's stuff that we use ourselves and either develop the processes for went out had built whatever it is so that it can be done faster All right, we highly highly recommend this when you know you have the finances again through clients your own projects to do this so you can get traction quicker. And then lastly too I guess I have a second last but not least subscribe to the channel on YouTube. Help us out if you find helpful videos, leave a comment, let us know what's going on. Which questions are how we can help and and come back here to Hump Day Hangouts and we'll do that for you.

Bradley: Sweet, alright, so question time. Let's do it. We've got quite a few already. Let me grab the screen. All right, you guys should be seeing my screen now. Correct? Correct. All right. Let me wine all this stuff up. All right, zoom in a little bit. Good enough. We'll start with faith pepper. That's one thing I don't like about this chat app.

Should You Only Include Related RSS Feeds To Your Syndication Network?

Anyways, and this is really your name. And so I apologize for giggling. There's a lot of questions here. I think I can run through them very, very quickly. So I'm going to allow it this time, but typically, guys, we limit your questions posted to you know, one or two, and then allow some other people to post before posting and other you know, because six in a row is can get really long and it's not fair to others, but in this case, I think I can run through them very quickly.

So he says, or she says I he or she so far, I have a very basic knowledge of the big syndication and IFTTT picture and how it works, but I still have lots of gaps in my understanding, which I hope you can demystify for me. Would it be best to syndicate just my own posts and curated posts to my syndication network? Or would it be better to also include other related RSS feeds? So for question number one, I always recommend just syndicating your own content. Remember, curated content is going to contain links to third-party content, right? Because you're curating other people's content. So you're going to cite the source, which is like you're linking, giving attribution through a link back to the original source, but you want to know to follow those links. That's how I've always done it. You can get plugins or install plugins on your WordPress site. If you're using WordPress, which I assume I can only assume you are that are called like nofollow external link or nofollow like there's a ton of them, but they will automatically nofollow External links. You can override it on a link by link basis if you want but there's

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I don't know what just happened, but it will you would automatically nofollow links so you know, curated content is using other people's content to create new content. But you're not linking directly. You're not publishing directly to your branded network from other sources. In other words, you're publishing other pieces or snippets of content into a blog post that is originally published on your blog before it gets syndicated out your network. So the short answer is I like to stick to just my own content which could be curated. Publishing to my syndicate my branded syndication network, if you're using multiple tiered networks or two-tiered networks would do sell those, then you're related RSS feeds, related content feeds will go into the second tier networks, so triggered at the second IFTTT accounts for each one of those second-tier networks. And there's a reason for that and that's to help reduce the footprint from posting from your branded network to persona-based networks which should be still themed but not they're not you know, they're not branded. And the reason why you want to do that is that you don't want just a bunch of persona-based networks, republishing only your content, because that's a clear footprint of, you know, search manipulation, and you don't want to do that.

How Long Should A Curated Content Be?

So, okay, number two, how long should my content be an article or an article curation approximation? It really doesn't matter. The more important thing is that it's themed well and that it's, you know, topically related or geographically related to whatever you're trying to promote or both. That's really all that matters. You know, ours very, we typically have, I don't know, I can't even give you an example word count, but we typically

sorry, I had a call coming in, we usually end up with two to three pieces of curated content. And in common, there's an opening paragraph, a conclusion. And there are two to three pieces of curated content with some commentary in between. That's it and when I say curated content, it can be articles, images, mp3, like audio players, essentially videos, photographs, it can be a number of things. Okay, so we usually have two or three curated pieces of content with commentary in between an opening and closing. All right.

How Regularly Should You Post To Your Syndication Network?

How regularly should I post to my syndication network? That depends on the competition it also depends on how quickly you want to get results more equals better. As long as it's like I said, well, well-created content. So it really depends on some industries, for example, if you're in the technology industry, you might need to post two or three times a day. Maybe more. If you're in the roofing industry, you might only need to post once a week. I still for most of my clients, which are mostly all contractors, we usually post either two or three times per week to the blog, okay, for most of my clients, or

How Many Backlinks Should You Include In The Articles?

Four, how many backlinks to my properties should my article articles contain I usually only have one just because we publish regularly. So generally my bloggers only post one link back to some other page or post within the within the website within the money site, if that makes sense. It's usually one link per post because again, we post consistently and regularly so it accrues builds up over time. Generally, what you want to do is if you have a well siloed site, which you should, you want to make sure that your posts are only linking within the silo. So in other words up either to the previous post or to you know, any previous post within that same silo or page for that matter, you can link up to the silo header, which would be the, you know, the silo landing page, whatever the case may be, you want to keep that very, very tight if you're going to link to other content that's not within the same silo, which you can do just nofollow those links. Okay.

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But I usually just do one you can do more but honestly, it's a longevity thing for us because we just do it consistently and regularly. So there's really no need to put more than one internal link and if we do a lot of the times it's in a second internal link to some other content and perhaps another category or silo, in which case we would know follow it. And that's more of a navigational link as opposed to an SEO link if that makes sense,

What Is The Main Purpose Of Syndication?

is the main purpose of syndication for driving traffic or gaining backlinks? both but to be on, I mean, in all reality, it was primarily for SEO purposes. And that's really where it is because you will get a little bit of traffic from some of the other platforms. Sometimes you can see it in analytics, for example. You know, you might get some traffic from WordPress, or from a Facebook if you're syndicating to Facebook or Tumblr occasionally, you know, things like that. But a lot of times it's mainly for SEO and for entity validation, as we like to call it now. Right?

Are Syndication Properties Likely To Get Banned?

And lastly, are my syndicated properties likely to get banned? No, not as long as you're not spamming them. Like I said if you're doing a well-created content, and it doesn't have, you know, again, it could be curated. But if its content that's well done, then you're not overly injecting links into the content and that kind of stuff I've got, I swear I've got syndication networks out there that have been logged since 2012, that are still being posted to, you know, occasionally you get a suspended property and but a lot of times you can even contact support at whatever like Tumblr, for example, and request that it be reinstated, and then they'll come, you know, sometimes they'll, as long as it's nothing really spammy been done, they'll actually reinstate it because it's sometimes it's just an algorithmic ban or suspension. And it was kind of like, you know, caught up in some sort of filter for some reason. But I've actually recovered a lot of sites that had been it doesn't happen very often. Now. However, keep in mind if you're using two-tier networks, and you are using related content feeds on your second tier, which we recommend, that's part of the reason why I don't like to use two-tier networks for blog content or blog syndication is because you don't have control over those second-tier RSS or those related RSS feeds. And sometimes a feed will go haywire and like publish a bunch of crap or and like all of a sudden your networks get spammed and it wasn't really your fault, because it is because you use somebody else's feed, but you didn't have control over that feed. So that's part of the reason why I got away from doing that. I use more multiple tiered syndication networks just for video syndication because there are no footprint issues there. But for blog syndication, it becomes if you're just managing one project, it's okay or easy to manage one multi-tiered syndication network. But when you're managing multiple projects, multiple websites, then it can become a real nightmare to manage all that stuff. So I recommend just sticking with one branded syndication network for blog syndication if you're doing this for more than one project or client or website. Does anybody want to comment on that? There are some good questions.

Marco: The only comment that I would have is, are they likely to get banned? If you do too many posts at once? Yes, WordPress will get you. Sometimes Blogger, sometimes Tumblr. But as Bradley said, you can recover them are you going to need a new one because they might just get you for spamming. So if you're in a niche where you're going to be posting a lot, start off, build it up, build it up, during, I don't know, a couple of weeks, so that by the end of the two weeks, you're doing however many you're going to do per day, because that's the only way that I've seen to get around that an algorithmic band that you get, or algorithmic suspension from, from WordPress, Blogger and Tumblr sometimes. Yeah, that's true. It's called seasoning the networks. So

Does MGYB Plan To Offer Content Curation Services?

Does MGYB plan on offering content curation services? Does that seem to be the one main thing missing from your store? I've heard you mentioned Content Kingpin, but I've had a client that needs articles. I have a client that needs articles now so there's no time for kingpin training and finding a VA to do it. We tried I a writer but the output was garbage in Text Broker didn't work out either. As nobody bid on our project, can you recommend a quality curation service? Thanks. Uh, you know, I don't, I can't speak for the store entirely. Maybe Marco can shed some light on this, that might be something that we would offer in the future. It's not on the drawing board at the moment. I know, we've had people ask for us that for that in the past, we could offer that, you know, if we, if we made that a goal of ours, so it might be something that we do, I just can't tell you when it's not going to be anytime soon. Um, that said, you know, again, Content Kingpin, you can train a VA in a week. Like seriously, you can hire a VA and have them go through the training in one week and have them start curating the following week. And, you know, if you at least for the first week or two that they're publishing, curated articles, you monitor them, have them send you the preview link before they hit the publish button so that you can point out how to edit and things to correct and stuff like that. And within two weeks, you can have a VA trained for very inexpensive to be able to blog for you all of my blogs.

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Where's the blog for my clients? That's how they got, that's how they learned, I put them through that exact same training. And then all I did was offered, you know, my own advice and, you know, editorial advice, so to speak, as, you know, as they first started publishing content, and I wouldn't let them hit the publish button without sending me the preview link first, so that I could, you know, suggest edits and things like that and how to improve it. And once they reached a level, usually within about, oh, just one week of publishing, you know, 567 posts or something like that, they would be on, they'd be off to the races on their own. So it's not something I mean, again, I wouldn't shy away from it. If this is something that you're going to do in your business, which I highly recommend content. Marketing can be a steady stream of revenue for your business and it's very easy to manage content curators or bloggers essentially. So I would recommend that you just go ahead and go put them you know, fire, find a VA that you trust, and if you can't find one of those, we have another course that will show you how to find VAs to Which is called Outsource Kingpin. And those two methods together, you can literally start an entire content marketing business just from those to learn how to hire, train and manage VA, and then put them through Content Kingpin and turn them into curation bloggers or curating bloggers. And then you can literally have a content marketing business from that alone. Marco, do you want to comment on that?

Marco: Yeah, the problem that I see with that putting it in MGYB store is that we'd have to get native English writers or people who write English well, which means that that automatically increases whatever price, the price point, we start with, with how we outsource things, and the VA is that we hire now. So now we're at that point where we need to gauge the English of the people who would write for us to if you're in a particular niche where it needs, it's technical, then we would have to further train that VA. I mean, I'm looking at the cost of training all of these people training and training all of these people for the different niches. Right? Yeah. How would we do that? How would be able to handle all of that? And then not only that, it would be just a madhouse with with with people sending back content that and they're not satisfied with having the editor because we see it with press releases, right. Sometimes people aren't satisfied with the right they send it back, they get, they get redone. And so it just becomes a, the thing that you think would save you time, would actually take three weeks for you to have a piece of content wherever you train. Here you go, and you get Content Kingpin, and you train your own VA and you train your own VA in your niche and how you want your content done. And you've just saved a lot of money and time you're looking I think you're looking at this the wrong way. You're actually going to save money and time. If you go the Content Kingpin. Well.

Bradley: Yeah, and I want to just follow up with that, because I agree that there, that is one of the issues with being able to provide that as kind of a white label services, we would get such a variety of topics that we would have to curate about that would make it very, very difficult because one of parts of this is is for training, or having a good blogger, a good curating type blogger is finding reliable content sources that they can use to curate, write, and part of that, again, part of their job is to go out and research regularly to try to find new topics, or new new new content sources, I mean, which again, can be video audio can be a number of things just to support whatever theme of a post a blog post or an article that they're trying to create. And, and again, all of this is taught in Content Kingpin. So it's something that it's you know, there's there is some front end work, originally to come up with at least the initial sources of content that you're going to use for curating, but then it's an ongoing thing where because, you know, as they continue to blog about that particular topic, whatever that topic is, they're going to look for to continually add to their content source. And they just keep that in a spreadsheet. Or you can do it with like a bookmarking service, you know, for example, but that way, they can just very quickly go in and look at different pieces of content that are available for that particular industry. You know, on any given day that they're there, they've got to draft a post, and then they can just, you know, find some, and again, I teach all of this and Content Kingpin, but they can just go read through like the headlines of articles and content that's available that day or recent content, it could have been published within the last week, whatever, and find something that stands out to them that they say okay, that's going to make a good topic. And then what they do is try to look for additional supporting content to kind of support or you can even do, like pros and cons or comparison type articles where you might have

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You show two sides of the story or two sides of an opinion, right? So you curate a piece of content about supporting an idea. And then you curate a saying, here's the contrary opinion, you know what I mean? So there's a ton of different things that you can do with that, which again, I recommend, if you have your own VA, they're going to get better at that. And there'll be able to speak in your voice, so to speak, or your client's voice in this case, right? Well, you can train them to have that kind of that tone that they want. And it's very difficult to do that with a white-label service. So that's a great question, though. But yeah, I think if you're going to be providing content marketing services, you should really hire that stuff in house, you know, virtual assistant based, if possible. Anybody else? Adam, I know you. You've curated content and run that kind of stuff in the past.

Adam: Yeah, definitely. I haven't done as much of it lately. But I agree. I think it's something we could do because I understand where people are coming from where you know, especially if they're dealing with clients were having us do it could be really beneficial to them, but they, you know, bring it in house if you've got more than one or two clients, maybe that that may be the way to do that. So yeah, just not much more to add think that, you know, it's just one of those look at what you've got time versus money and go for it.

Bradley: Yeah, and the last thing about that, before I move on is that the, you know, you can make a pretty substantial stream of revenue from that too, guys, because, you know, I pay my VA is between 10 to $15 per curated post, and then I charge the clients, you know, 25 to 30. So it's about 100% markup. And, and it's, and it's really good, because once they're trained, which really only takes a couple of weeks, like I said, and occasionally you know, I'll get something kicked back to me by the client or something like that, that says that they'd like something edited, which is not a big, big deal. And in fact, some of the longer-term clients that I've had for long long periods of times actually have direct communication with my bloggers now to where it cuts me out from even really have to manage them much, which is even better, but I don't recommend that right off the bat.

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Because then, you know, you could you have to have a really good trusting relationship with your client to be able to do something like that. But my point is that, you know, it's just, it's a good stream of revenue, it's just part of our overall SEO, monthly retainer packages. You know, they if they get, you know, three posts a week, and I'm charging him, you know, $30 a post, that's $90 a week for content marketing, and then I might pay the VA $45 a week out of that. So that's just additional revenue that my agency generates for something that's really hands-off. That's why we call it hands-free content marketing.

Do You Think Adding A Call Tracking Phone Number In GMB Could Trigger Suspension?

So, all right, Gordon's up he says, Hey, guys, thanks again for helping us customers on update your generosity is greatly appreciated. As always. Thank you, Gordon. He says, I know that edits on GMB listings can now cause suspensions. But in your expert opinion, if you just add a call tracking phone number to a GMB listing, but leave the original phone number as an alternate number, but no longer the primary number. Do you think that will still be considered sufficient of an edit that it could put your listing at risk of suspension? I don't know honestly, because it's just so up in the air right now. I can confirm Marco what Marco was saying, though the other day, I just got a new client. Oh, no, I'm sorry. It's for an existing client that I got about three or four months ago, but he opened a second location. You know, he opened a second location. It's really just another map listing. But yeah, you can pretty much optimize an entire GMB listing while you're waiting for the verification card to come. And then once it comes, like I don't plan on touching it again. But I was able to completely deck the entire I just did it yesterday, in fact, but the entire GMB listing has been optimized. And you know, I'm still waiting on the verification card. But once that comes, then I can verify it. And I know I won't have to touch it again. I know that doesn't answer your question, Gordon, I just wanted to confirm that we because we've talked about that over the last couple weeks, and I couldn't remember if all of the tools that are available could be completed. And I think it's like about 80% is like what Marco said. That's it. I think you'd be okay, but I don't want you to take that is law and then go do it and have it suspended. And then you're mad at me, Gordon? Does anybody have any insight on this?

Marco: Yeah, no, I'm yeah, I can't say yes or no. This is one of those. I'm sorry, but I just can't. Because there's no telling how much you've done already, to get you to that tipping point where the next thing that you do is going to push you over the edge and you're going to get suspended. Or if at that point, when you're doing something Google is added again, and it's going to be enough to get it suspended. So since Google is so trigger happy, yeah, I can't say whether changing the number is going to get you. If that's something that that I will tell Yeah, yeah, sure. Go ahead. You'll be fine. I can't do that. Sorry.

Bradley: Yeah. And, you know, again, I, I would hesitate to do it. I mean, I think it would be okay. But I, I just can't say because it's really odd how, you know, like I said, some of these suspensions, I don't have, really to that really got hit by the suspensions That really hurt. I got one of them back finally, my the pest control company. But you know, there was really no rhyme or reason and so I can't say whether that would do it or not, in my opinion, it should be okay. But also the edits that I had made on the two suspensions that I did get, should have been okay, so I really can't say I'm sorry, go ahead. And he says, and, and for clients listing if doing that as a risk, so putting a tracking number in place, also in the listing and keeping the original phone number as a secondary phone number. If doing that as risk is having that proof of results worth the risk. Again, that's a judgment call on your end, I cannot provide you with an answer for that right now, especially if it's a client's listing, I would probably I've suggested to all my clients don't request any edits right now. Don't ask me to make any edits right now because if I make an edit based upon your request and it gets suspended, you're going to hold it against me. And I don't want to be responsible for that.

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So it really is up to you. I personally wouldn't want to do that right now. Okay, here's something that you can do though. You can have the client, your client as the business owner, you can even create a training video of short training video showing them how to do this. But you could always have your client contact, GMB support, right? And get on the phone with Google's Google My Business support and ask them to make the Edit. Right. I don't know whether they'll honor that or not. But I had another client I just took on an AdWords Google Ads client just within the last week. And he had a question at, first of all, he was a surface area business but he was showing his address physical location. So I told him that he needs to clear that address. But then he had also asked if he's in a little tiny town right outside of a big metro area. And he said he would rather be located in the metro area and he had any instance he's a surface area business people do not come to his business. He said what would I

What I'd be able to change the physical location if I haven't addressed in the metro area. And I said, Yeah, but I wouldn't suggest you do that. Now. I pulled up a Citation Report, I only had like eight citations. No kidding. Because it's I don't know why. But anyway, I said, if you Yes, it would help for you to rank better in the maps, you know, potentially, in the metro area. But if you're going to do that contact, GMB support and ask them to change it for you. That way, you know, I can't imagine them suspending it if Google's the one that's making the change, and I don't know that they do that. But I would recommend, if it's really important to you, Gordon, to contact him, and I wouldn't do it as a, you know, marketing consultant for the business, I would have the business owner do it. Right, just create a short video showing them here's Google, given the link, here's the Google support. This is what's going to happen, you're going to click on this link. It's going to ask you to enter your business name and a callback number and who you are in relation to the business which in your case, you tell them, you're the owner. And then they're going to call you back within about 10 minutes. Generally, that happens within about three minutes, you get a call back from a Google support Rep. And then you could have, you could tell him what to say. And that is I want to install a tracking number into my, my Google My Business listing in addition to the original number, but I want to make the call tracking them the primary number, can you do this for me, or show me how to do it or something like that That way, if there if it triggered a suspension, while you're on the phone with Google support, you might be able to say, look, you know, you just told me what to do, and it suspended it, you know, and again, I'm just giving you other options. But we're going to move on. Also, I think, in the past, you mentioned that if we do change the primary phone number in a GMB listing to a call tracking phone number, but leave the original number in the alternative number alternative, or alternate, excuse me, number of position, will there will be no negative ranking effect even though all the citations only have the original number. Is that correct? Yeah. Well, yes, I've done that. And I have not I've not seen again, it may have changed since the last time. I did. It's probably been about a year since I've done that. But one of the, and again, I got this answer directly from Google My Business support, which they could have been blowing smoke up my ass. You know.

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There was also, not only have I done that with the tracking numbers in the past, but also the physical location, like I've got a preschool client, it's got three locations now, but one of the locations, we had updated the physical location address to the proper formatting based upon the United States Postal Service address formatting, right. And it saved and it saved in the dashboard where you can see it correctly. But Google, my business was always continuing to display it. And it's properly formatted fashion, like the way that it had always been shown, which was not correct, according to US Postal Service formatting.

And so you know, after many weeks because I kept thinking, well, I can't build citations to this way with the current formatting, if it keeps showing the bad, you know, the improper formatting. And so I contacted Google My Business support, and I got on with the rep that said, No, we not because I said in the back, you know if I go to edit the info, it always shows as I have entered it, but it's displaying and maps differently. And I was told that as long as they have the correct data in the back end, that the display doesn't matter. Again, I don't know whether that was 100% accurate or not. But that's what I was told. And I've not I've never seen any sort of ranking decrease from that after starting to build citations and actually update existing citations to the correct formatting, even though display showed it improperly. So I've had that happen with both phone numbers and actual physical addresses, and I haven't seen any negative ranking effect. Does anybody want to comment on that? Okay.

Does Google Prefer HTML Sites Over WordPress When It Comes Ranking?

Gordon says, By the way, I've read previously that Google loves WordPress and if you want to be ranking on the first page, Or if you want to rank on the first page more easily, you must use WordPress. But lately, I've been reading how Google Now loves HTML sites much better. And that is what we should be using. What is the real truth? Thanks again. Um, I mean, WordPress has always been kind of an industry standard. But I like HTML sites because they load so damn fast. WordPress sites are typically very slow, depending on what type of themes you have, and plugins and just a number of other things. WordPress sites are easy to manage, but well, relatively easy to manage. But they can be incredibly bloated with plugins and code and all kinds of shit. I like HTML pages because they load very quickly. But you know, you're limited unless you're really good. you're limited to what you can do with an HTML site. So honestly, it depends on what kind of work you're doing. Gordon, if you're just creating, you know, simple lead gen type sites for clients or just for your own lead gen business, then yeah, I mean, I like HTML sites. But if you're going to be doing a lot of content marketing, stuff like that it would be nice to have a CMS with an RSS feed and all that other stuff. I know there are some opinions from you guys about that.

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Marco: I like WordPress. I mean, seriously, it does work. It does what it's supposed to do. You can keep it so that it doesn't blow. Right like it like you can get rid of the virus that's Yoast and go with you know, the guys, I like SEO ultimate. There are others like, don't put loaded with a bunch of security plugins if you can use just one. And I always think about speed, yes, because they will be bloated and they will be slow, if you allow it to but if you can control that up to a point, I just like to me WordPress and the things that you can do with tags, and then tag tags and the tag tags and I could just go on and on and on. You do some wicked stuff in WordPress, and for some reason, and don't ask me why Google just seems to really like it. You could see it in your Search Console and in Analytics, where your tag pages or rank really, really well and very quickly. And so I like it HTML. Really, if you're pushing enough power, it doesn't matter. So you could think of it this way. Having said that about WordPress, the only thing that that's a little slow would be it's JavaScript that but that depends on how you load the JavaScript, how slow it is, and what you allow the search engine to see. Or assuming that the spider and what the spider can go into with your JavaScript. So there's some pushback there, right where the but may not load up may not see all of the JavaScript. So I don't recommend the 100% JavaScript website. But there are some awesome things that you can also do with JavaScript. It really it's right. It's your imagination and how far you willing to go with testing to see how well something can rank because you can rank just about anything there is even free WordPress sites as a matter of fact.

Bradley: Yeah, you sure can. ranking for SEO Virginia with a Bradley Venter dot WordPress.com has been for many years. So and there's no content on that page except for one line of text. Seriously. It's crazy. Anyways, we're going to keep on moving.

Do You Need To Hide Or Show A Fake Address Of A Verified GMB Page?

Well, first of all, yeah, you don't need the address unless it's a server, excuse me, a storefront business which means customers come to your location and obviously if it's not a real address, then it's not a storefront business. It's most likely a service area business and as per Google's Terms of Use, Google My Business Terms of Use, if you are service if you the business goes or the business goes to serve the customers, the customers' location, that's considered a service area business.

And you're supposed to remove the address so that it does not show publicly on the listing, just so you're aware of that, and that's as per their terms and conditions. So if you have a service area business, which is really the only type of business you should have if you're using a spam GMB, in other words, a fake address, then yes, you should absolutely remove the physical location from being published. Okay. As far as building citations, I've said this a bunch, but I can't assume that you were here for any of the times that I've said that. And for everyone else's benefit. I'll repeat it. If you are using a spam GMB, which means a GMB that was verified what to an address that doesn't really exist.

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There and there was a lot of that out there. Do not build traditional citations. Guys, you don't need to write if you have a real address for a business, whether it's a service or a business or a storefront business as long as it is tied. The GMB is tied to a real address that you have access to or your client or whatever, then build as many citations as you can. That's, that is still very, very helpful for ranking in maps. However, if you have a fake address GMB, that was verified to address the address that doesn't really exist. Do not build citations. But for two reasons. Number one, a lot of the times the addresses that were in that were verified to is an actual address is just not actually where that business is located if that makes sense. And so what happens is you start to whenever you start building citations, guys, it's there's no way you can get around this, the address with which you use and the citation, the business directory, as that you will start to get junk mail, business-related junk mail, right, you know, Vista print, for example, when, you know, all these different types of companies will start sending you, you know, business loan offers and all kinds of stuff like that. They'll start receiving mail in the business's name at that address. And so if it's an address that was just selected from Google Street View or something, then all of a sudden that address is going to start receiving mail with your business's name on it, or your GMB's name on it. And so a lot of times, you got to worry about people reporting that and saying, Hey, I'm getting mail to this some business that says that they're listed here, and it's not. And so you could end up getting your account suspended for spam that way.

You know, and again, it's not necessary. We have proven over and over and over again, that you don't need citations. If again, if you have an address, that's valid, that's real that you can you know, you can access and collect mail from or your client or whatever, then absolutely build citations. I'm not saying don't build them because they are still effective. But what I'm saying is, if you're using a spam address, then it's not. I recommend you not using them because you can still get results without citations. That makes sense. All right.

Is It Necessary To Buy The MGYB Link Indexing Service If You Buy The Nitro Web 2.0 Link Building Package?

Next one, Tommy says if I buy a Nitro Kit Web 2.0 link building package from MGYB, is it necessary to also buy the MGYB link indexing service? Or will go Google crawl those links anyways, as the index service only needed if tier-three GSA things links are added to the purchase? Thanks. That's a good question. I typically do not by the indexing service, unless I'm doing the really deep tier stuff, but I'm usually just using the web to auto links, and it would help to get I mean, it's not I'm not gonna lie, it helps to have the indexing service run because you'll get, you'll start to see the effects sooner. In other words, a lot of I mean, if you're not in a big rush, then you could probably omit it, but because I think, and I could be wrong about this, but I think Dadea runs the SEO when he does the links whenever he builds a package through the index through an index or he might not do the extra layers of indexing, which he does if you purchase the indexing product but I think he runs it through the indexing service. So like I said, it depends on what area you're in.

Marco: Hey Bradley, Dadea runs the RYS the drive stack and the G site through the indexing service. But no, there is no auto on a link building pack the indexing for link building packages, which is why it was included. You guys want if you guys want them indexed, it gets it's not as if it's dripped over time, what happens is they have to be submitted several times through different indexing services to get to the 60% or so. That we say that we can get through the link be the link building indexing, sorry, the link indexing service. So to get to that point, it's going to go several times through several link indexing services. So that your links can be indexed, and you'll be at around 60%. So you don't have to wait on Google to go in and find them and index them and call them and start pushing power that way, you can just go get it. And it's that much more that much better when

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Bradley: yeah and faster. I mean, that's, that's really what it comes down to, you'll get faster results if you use the link indexing service. And so just keep that in mind. Definitely, when it comes to if you're using GSA links, in my opinion, no doubt you need to because those are, let's face it, I mean, they're, they're lower quality links. That's why we recommend using those out of like tier three. Because of that reason, the web to auto links, especially if you're using two tier links, the second tier actually helps to index the first tier, but then what about the second tier? Right? So that's why I'm saying that you're going to get eventually Google will crawl a lot of them I won't even say most of them. But if you want to get much faster results and ensure that more of those links get seen then you want to order the link indexing service I'm not it's and it's and it's inexpensive. So

How Can You Track The Results Of Ranking A GMB Page Using The MGYB DFY Services?

All right, next one says Hey guys, I'm a first-timer my question is regarding the best course of action to rank GMB pages using done for you services. citations are being built as we speak. And I'm thinking about your always drive stacks. But I'm not sure which one to go for. If it's if that's a good idea with the smaller package suffice to start and how can I prove to my client that it is working? In other words, how can I track it? Okay, we actually answered a similar question last week as far as to how you can prove that it's getting that it's working. So But first, let me just start with drive stacks, and we were chatting about this in our Slack channel.

You want to have at least that the drive stack plus the G site, right, at least if you want to admit the Twitter, the Twitter ads power to and everything else, that's fine. But in our opinion, you really the only time that you should ever just get the drive stack without the G site is if perhaps you already had your own g site bill or you're adding an another like an additional dr stack to an existing stack that already had a G site for example. Like if you're expanding that kind of stuff.

In my opinion, you just like us, it should always be a standard operating procedure, you get the drive stack with the G site. Okay, so, but remember we talked about this if you haven't gotten our battle plan, get the battle plan and follow the plan. Essentially what we talked about citations is important for maps the rankings if you have a real address like I just mentioned earlier, but your syndication network will help absolutely will help even a GMB. Even if you're not publishing content to the syndication network, it will help them solidify the entity has it branded have it all linked back to the Google My Business website, for example, if you're not using a self-hosted site, all of that helps. Then when you get to drive stack bill, you include all of the URLs from the syndication network in the drive stack order so that they can be built into the drive stack which then powers up the syndication network, and your GMB if that makes sense. Okay, so, and again, you want the GMB as well as the G site. Excuse me the drive stack RYS stack along

With the Google site, something else that we're going to be offering, if it's not already available is the @ID pages. Again, it helps to kind of tie this entity loop together, all of those and in the @ID page can get iframed into the G site. And that creates additional power. So and then from there, you can start doing link building link build. And again, press releases, all of that is covered in the in the Battle Plan. And so I recommend that if you don't already have that, get the battle plan. It's inexpensive, and start following that. And remember, if you omit steps, if you take shortcuts, you won't see the results that we claim. Because again, I've said this before, but if all, if you like the sum, is greater than the the the pieces, if that makes sense. In other words, when you add all of the pieces together, you see significant movement. But if you only do bits and pieces of it, like let's say there were four or five components, you think, well, if I do three components, I'm going to get 60% of the results. Now that's not true. It doesn't work like that. You have to get 100% of the results, you need all five components. In other words, so Marco do you want to comment on that?

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Marco: Absolutely, you get the drive stack only. If you're going to build your own g site if you have an existing g site, and you're going to do the additional work, but you should never have just a drive stack without the companion Gsite because as Bradley said, the whole is greater than the sum of its parts. Meaning that if you do everything separately, and don't connect it, it's never going to be as powerful as if you connect everything and you push power the way that it's intended to. And we build the G site for a reason and a very specific reason that that right? We're going at foundational principles on the web. It's something that you cannot get around. This is our work. The web is built this way. You're everything that the web is is founded upon. And this is WC it's not Marco speaking, this is how it's done. And it can't be done otherwise. And so we worked those principles to achieve the results. It just, it just so happens that we're currently doing it inside Google and I've been for, I don't know, over five years, your Virginia, SEO has been ranking for four and a half years almost. So we do it for a reason. There's a very specific reason. So if you could cut it up into pieces, you're never going to get the power that you get from the whole, which means g site plus drive. Second, if you want additional relevance. You throw it into a Twitter with its own embed network, right with its own syndication network. So it indicates that secondary Twitter is going to syndicate your main Twitter's fee and is going to retweet those along with trusted and authoritative accounts, in the niche, that's what that's for. And I go over it in detail in the black book. And we also go over it in the done for you User's Guide, which you get as part of ordering a drive stack. So if you get that PDF and you don't read it, that you're missing out on a bunch of power and a bunch of additional information that you could be using if you hadn't just left that up that PDF unread.

so the last part of that question, and we're almost out of time guys, I'm sorry, I see some other additional questions on lower down on the page, but we're not gonna be able to get to all of them because I do have to leave at 5pm today.

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But the second part was how can I prove to my client that it's working in other words, how can I track it well, what as I said, I think it was last week but this is something that you should be doing anyways, in my opinion, is tracking analytics or track you know, some sort of traffic tracking, as well as Search Console, provides a lot of insight guys, you know, if you have a site that you can attach to search console, like the, you know, self hosted site, for example, then as you know, as part of the Google My Business profile, and then ultimately the drive stack and everything else, what happens is, you'll start to see within just a couple of weeks, you'll start to see the number of impressions that the site is being recognized for, or that the site is being given exposure for, for people that have typed in search queries, you'll see that number really start to go up and it will go up month after month after month. And that's a way to show to your client that you're the work that you've been putting in is getting his site recognized for more search queries and more terms, right. So it's more exposure because of the topical relevance. So that's one of the key metrics that I use. Now. Ranking rank reports guys are a secondary metric to my clients. Now, for the longest time it was the primary metric, but now I've explained to them that even rank trackers are, you know, considerably inaccurate because the rank trackers are rank, their search results essentially are going to be almost unique or somewhat unique to each individual user based upon search history, location, you know, all that kind of stuff and is the mobile index first. So rank trackers can simulate to a degree as to where they're searching from. But it's never going to be as accurate as they used to be because of what has happened the way that Google's changed how it serves search results, right to the individual user more so. So again, I always can rank tracking as a secondary metric that I share with my clients is just kind of an aside like, Oh, yeah, here's some kind of benchmarking as to where your, your site is ranking for particular keywords. But the metrics that I always push our analytics, Search Console phone calls, visits to the website, web form submissions, conversion goals, essentially, that's the primary metrics that I used to prove results, what I'm getting results. Okay. Good question.

Should You Use A Switchbox Domain Or The Money Site When It Comes To Using Drive Stacks To Rank In A Competitive Niche?

Um, yeah, you you always can use a switch box domain for people that don't know what he's talking about. It's just having a redirect domain. That is a domain redirected to your money site. And that way, if something were to happen or something were to be considered spammy or start producing a negative effect, you can just undo the redirect, right? You can eliminate the redirect and it's like turning a switch off right. You know, that's something that you certainly can do. I I haven't worried about that with drive stacks at all.

Honestly, you can do that though. The only thing that the problem that I see with switch box domains for especially if you're trying for local stuff is you're creating citations on Google properties with the drive stacks and with the syndication networks or whatever else it is that you're doing. And if you use a redirect domain, then you're kind of ambiguous getting that NEP data, right, and that that can create an issue with your maps ranking. That's part of the reason why I just go with the money site because that way I can put the full PBN the drive stacks and all the different files and, and all that kind of stuff. And it's consistency across the board. The problem again, with using a redirect domain is it invigorates that NAP data? So it's up to you? It can work if you were going to do it, I might, I might suggest using a subdomain redirect from the actual domain as opposed to at least that would be less than regulation, although it's still as an evaluation factor. Marco, I know you can comment on that a little bit.

Marco: Yeah, I think I think it's it's getting more complicated than it needs to be. Because it's it's already on its own search box because you control the Gmail account, the mac, and cheese that is delivered. And so since you have that, if you do everything through the drive stack g site, the money site will benefit. Now if, if for whatever reason the client stops paying or whatever, then what you could do is just turn it off, right, you turn off the drive, you make the drive stack private, and you eliminate the Gsite. And that's a switch box. Now, if you don't want the competition to know what you're doing, I mean, you could try to a subdomain, but it still has to be on the client-side to get the full effect. I don't like adding an additional jump anymore, because it cuts down a little bit on the power but other than that, stay under the radar with Google, we don't give a shit about Google and competitors. You're leaving a footprint, you're always gonna leave footprints. If your competitor is determined to find what you're doing. They're going to find it. Rob reverse engineered RYS Academy, they the entire thing from the drive stack and the G site, and everything else that we were doing it and then contacted me about the wicked things that he was doing with it. That's how Rob runs MGYB now that's how he ended up with Semantic Mastery in the first place reverse engineering everything someone determines is going to do it no matter how you try to hide it. Yeah.

How Do You Rank A Client Site To Rank In A Third City?

Last one, because they're gonna wrap it up guys, this is I have a client that I have ranking in two cities, but the third is getting tough. Should I throw links to a stack press release or something else at it? Yes. All of the above. Now again, just again, get the battle plan if you don't already have it, follow that process. I'm telling you guys, it's exactly what we do. Step by step, each component builds upon the net the previous and then once you have all of the components in place, then you buy links and you know, press releases are part of that link building process in my opinion, but um, but you know, then you buy links and embeds to the GMB or to the @ID page, things like that all of those things help. So again, it's just it's very clear cut we maybe sometime in the near future offering a more live type training like hands-on step by step battle plan process training opportunity for people, we were kind of kicking that idea around right now. So maybe that would be something that some of you guys would benefit from, I can tell from some of these recent questions that it looks like. It's something that many people would benefit from. So, but anyway, just follow the battle plan, guys.

Sorry, we can't answer any other questions we have. Real quick Bradley just wanted to say sorry, because I do want to answer last night I'll make you a liar. But the guy was, Greg s was asking if he comes POFU Live, can you get a site review? Or is it only speakers? And Greg, I'm going to say the answer lies in between. If you really want someone to check out your site, that's fine. We're not going to guarantee you some sort of detailed site audit, but we're going to have an additional speakers going to have time to hang out, both in the evenings and we're going to have a roundtable where you can do one on one or at least you know it's not going to be everybody against

One person but to be able to get some more personal time asking questions go through stuff like that join the mastermind will take a look there. Yes true. So all the time we yeah we do suck com site audits and we do it all all the time inside the mastermind so guys also last thing we do have a mastermind webinar tomorrow so those of you in the mastermind come join and I was gonna say Greg then what you might want to do then if you want to really get a hell of a deal, go over to pofulive.com grab yourself a VIP plus ticket you can come to POFU Live you can talk to us there you get a year the mastermind get site audited. Boom, there you go.

Well said bye guys. Bye later, man.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 251

By April

Click on the video above to watch Episode 251 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Bradley: Alright, with that said, let's go ahead and jump into the Hangout. So those of you that are just now joining for Hump Day Hangouts, we were the previous hour on an RYS Academy Anniversary Update webinar. It was four years ago, tomorrow, actually, but four years ago this month that Marco really turned the SEO industry on its head with using Google to rank in Google and it's been working ever since and we just showed multiple examples of that. So if you missed that part of the webinar, you can always go back and check that out on the replay. It'll be on the YouTube channel. Okay. But for that said, welcome to Hump Day Hangouts. Guys. This is Episode 251. Whoa. And you guys want to jump in and say hi to everybody real quick?

Adam: Yeah, definitely. I'll kick it off. This is weird because I never get asked that so well, I'm doing great. Thanks for asking. Now, welcome everybody. Yeah, this is kind of cool. Like Bradley said in case you came on and wonder what we're talking about. Definitely go back, check out the webinar, lots of good stuff. And then 48 hours, we got some special offers going for some really kick-ass stuff. So I'll leave it at that and pass the baton down to Marco.

Marco: What's up, man? It doesn't get any better than to have something on the web, which is fluid and ever-changing. That not only still works, but in most aspects work works even better than it when it was first released. So it's incredible. I'm feeling really good. Four years, right? A product, whatever you call training service, think about it. How many have come and gone during those four years and you and if you don't know which ones have come and gone, just look in your, you want to call it wherever you keep your ditch digital garbage for all the garbage that you've bought in the last four years, and you'll know what's still working and what is it?

Bradley: Yeah, go check your JV Zoo receipt. So Hernan. How are you, man?

Hernan: I'm doing great actually. Yeah, that's great. So I'm doing great actually. And you know having what Marco has over there on his desktop. I have this right here so. So yeah, I'm really excited. Yeah, that's correct. So I'm really excited about that. And I'm really excited about POFU Live coming up. And I'm really excited about what Marco just share. So that's it.

Bradley: Very cool. And last but not least, Chris. Chris kind of snuck in here just a moment ago.

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Chris: It's good. Yeah, just come back home from the recycled tour was out all day, or 100 kilometers but excited to be here and agreed to finish to the office. Lovely Hump Day Hangout.

Bradley: Beautiful. So, Adam, you want to jump back in with any announcements? Before we get into questions. unmute first,

Adam: tell everybody that the mute button is very important. You gotta learn how to use that in order to do webinars, but I'm still learning after four or five years doing this. Now, I wanted to say, if you're watching us for the first time, thanks for joining us, you're in the right place. We're going to jump in, start answering your questions. For those of you guys returning. Thanks. Thanks again for posting your questions. And we appreciate you guys showing up here. If you're ever wondering where to go, just always go to semanticmastery.com/hdquestions. And that's where you can always go to ask questions. can't join us live you can always check out the replay on the YouTube channel but we certainly enjoy it when you guys show up here. And last but not least last few things I want to say was if you're wondering where to get started with Semantic Mastery, this is the right place to get started. Get your answers here. The next step is definitely to grab the Battle Plan. It's at https://www.battleplan.semanticmastery.com, not going to dive into the details here but it's for repeatable results, which is what we want people to get and this isn't just a tagline and a fancy catchphrase. You know, we were literally talking about this the other day, and that's what we want to give people, you know, and this industry is tough. Like we were just talking and joking about JVZ receipts and stuff that comes and goes and saying, you know, what people need and what we needed was, you know, a process that gives us repeatable results. And that is what the Battle Plan is.

Bradley: Yeah. Yeah. It just, just quickly, I just want to comment on that, because we get a lot of people that come to us with questions and you know, about, like, how to get results, or they'll do part of the work. In other words, they'll get the Battle Plan, and they'll do one component of it. And then they'll say, Well, I'm not getting results. And when we drill down into it, you know, what it is that they did we find out that they didn't put all those pieces together and we put out the Battle Plan for a reason because that is literally the step by step process that we use to get results over and over and over again. And that's one of the things that in consultation with a lot of our like mastermind members and you know, people that we talked to, as well as the surveys that we take, we hear over and over and over again is that a lot of people don't have confidence because they're always afraid they can't repeat results. They don't have any consistency and their ability to get results. And that's where the Battle Plan comes in. Because if you follow it and don't take shortcuts, I know mid steps are four components of it, you do you put the things together properly, then you're going to get results. And once you know that, you can get results over and over and over again, it builds your confidence to where you can, you can ask that client for that high-level retainer fee. Because you know that you can get the results without a doubt, instead of, you know, kind of pussyfooting around and trying to get $500 a month when you know, you could be getting 1500 a month because you know for sure that you're worth it and you can get the results.

And so I think that's really important that you know, the Battle Plan is something that we're going to be possibly doing some more with in the next few months. We've been talking about that my partners and I in just the last couple days about how to make it more of a central part of new members that come into Semantic Mastery and in any shape or form, and how to actually apply those things in a very orderly and regimented fashion to where you start to get results over and over and over again. Does anybody want to comment on that?

Adam: Definitely, no, totally agree. And just wanted to add on that, too, that, you know, after you've done that, and once you've already got your processes going, that, you know, we want you to join the mastermind for many reasons. One, it's our mastermind, we love it. It's something we started for ourselves and have grown. But that comes in once you've got the results once you know you can go out there and you want help from other people who are doing the same. You know, there are business owners in there. There are affiliate marketers, right, there are people who are growing their own agencies, and that is the next logical step for you to really take things up and start to run with it and where we can offer you know, a lot more personalized advice as far as what to do, but once you get those, you know, repeatable results, then you move on and come join the mastermind and in the meantime, at whatever level you're at, we do highly encourage you to get stuff done for you. Right, start getting that mindset of you to know, who can do this for me not how do I get it done myself. And for those types of services, head over to MGYB.co. That's where you get your syndication networks done, RYS drive stacks, press releases, link building, everything. So go on over there. And last but not least, subscribe to the YouTube channel. If you're checking this out, please subscribe. Leave us comments, say hi ask questions, whatever you want and then just come join us live for Hump Day Hangouts.

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Marco: I'd like to add just one thing before we move on to question. A lot of people are looking for that goose that laid the golden egg right and they get offered all of these services and software and all of these ideas that and then when you take a towel to that egg it turns out to be its fool's gold. And now you're stuck with the bill because you paid them a whole lot of money. And you're right back to where you came from only your pocketbooks lighter and there's this heavier, right we're here we're still here and I can't say enough. Syndication Academy is still working and that's way older than RYS Academy. Maybe it's not working the way that that it was originally put out, but it still works phenomenally well when you do it and you use it the way that we teach. As Bradley said, if you don't, if you cut corners, if you just don't want to do the work, then, of course, it isn't going to work the way that it was supposed to because everything builds one on the other. And that there's a purpose to our madness that there are rhyme and reason to what we do. And if we go for that final play, so that you can become that trusted, authoritative source in your niche. If you don't and you're doing it only partway. And what you might be even doing is confusing the box so that the buck doesn't know what the hell to do with you. And you just end up where you are right now. So no cutting corners, it takes hard work. It takes dedication. I'm still working Saturday, guys, I'm still working Saturday trying to make things better for you guys, so no cutting corners.

Bradley: Well God bless you for that because I quit working weekends man it's rare now that I work on a weekend but I also work seven days a week 12 to 14 hours a day for many years of my career to get to the point where I don't have to work on weekends anymore. And like I said, it's rare that I work on weekends anymore Marco does it because he just has the passion for it. So God bless you, buddy. Alright, guys, I think we're good for questions right? So let's dive into this

What Semantic Mastery SEO Products & Services Should I Purchase To Improve The Online Presence Of A Private School?

Alright, so the first one is from blazed eight. Hey, guys, I'm currently doing I'm Excuse me. I'm currently going through Syndication Academy. Bradley does say you are better off buying it and building it. So here's the question I want to put up a site for a private school that my grandson's attend. The purpose of this site is to expand awareness of the school and to get parents to inquire about sending their children to the school based on the products and service did you guys provide what would you recommend I do to really push the needle on this site? Thanks. Well, as we just talked about, really get the Battle Plan if you don't already have it. And not, don't do all the work yourself. The battle plan is going to lay out the components that the pieces that you're going to put together to get results for that new site that you want to put up. Right. So if you're going to put up a new site, that's great. Then syndication network, then once the syndication network is delivered, then order the drive stack and include the syndication network URLs and the drive stack order because they will be built into the drive stack. You want to publish some content to the blog or to the site that you're putting up so that it starts to populate the syndication network. Press releases are incredibly powerful, like Marco said, or earlier when we had the earlier segment of this webinar. We recommend four or five press releases, they don't have to do them all right, right back to back but you know, I try to I recommend doing at least two a month if you can, so every other week and you know doing press release stacking. If you don't know what that is, we talked about that on an empty YB webinar, you can go to our YouTube channel and search, press release stacking or PR SEO, and you'll be able to find that replay. You can also see it in the webinar replays at MGYB.co. I mean, guys, we're trying to give you the content and as many places as possible. So you know, press release stacking, then once you have all of that and again blogging consistently to your site, which will syndicate to the network is a component of that. Then beyond that, you can start doing a lot of the other off-page market off-page SEO stuff, which includes embeds and backlink building. And all of that is also available in MGYB. So, long story short, get the Battle Plan, follow the plan, but don't cut corners. Don't just do one component of it and expect to see significant results. It's really about following the plan all the way through and using all of the pieces as they are intended. Does anybody want to comment on that?

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Marco: Yeah, once you put it all together in that, that's going to see but it's going to seem like magic. Like you did magic and I get this. What is the Wizard of? I forget what they're calling this guy. But it's the wizard is somewhere in there because he just gets his clients results. And he gets them he follows the battle plan he gets done for you services from us. And then he goes and refills to his client that says wizardry.

Bradley: Pay no attention to the man behind the curtain. Alright.

What Does The Number Of Impressions Mean In Google Search Console?

Next question is from Fitz he says good, a dense thanks for this form to get real, real results. What's working now answers. Thank you. You're welcome. He says in Google console. So he's talking about Search Console, there is a column for impressions. Does that reflect how many impressions I'm getting or the total impressions available to that keyword? No. that reflects how many impressions your site that you've submitted, the search console is getting from within Google. So when you look at impressions, it shows search queries that have triggered your site to show in the search results. Doesn't matter where they show, I think it's only the first 10 pages if I'm, if I'm correct it only, it will only register as an impression if Google has served your website or any page within your website. For the search query, shown within the top 100 results, I could be wrong about that. If they may, it may have changed. But it just means that your website has been given an impression in the search results for the query shown in the Search Console report, in the search queries report. That makes sense. So if you actually take a look, there's a button a tab called position, right or average position or whatever you click on that and it will actually show you the average position of your page or site where it was ranked for that particular query.

Now and then if you click on the pages tab, it will show you which page was being served in the or given an impression and the search results for that particular query, or pages if multiple pages have appeared for that same query. So it like I said, poke around in those Search Console results, because you can get a lot of insight about queries that you didn't recognize, or know were search queries that were your site was getting impressions for and then you can start to begin to optimize for those queries that your pages are getting impressions for, but maybe ranked on, you know, in 70 positions, right? Let's just use that as an example. Then you can start to work on an SEO strategy to push those pages or, you know, to get those to get your site to rank better for those search queries. And so that's a really good question. But the impressions on the number of times that your site appears in the search results for those queries.

What's interesting is when you apply some of what we're talking about here, like a drive stack, for example, especially a drive stack, you'll see that that's one of the metrics that I use to report back to clients as to show that the improvements are being made. Now, the once a drive stack has been built, and especially once things start to index, you'll see the impressions will start going up month over month for keywords. And that's because the way that we build out the drive stacks, and we include so many of the keywords like in the metadata, the files and all that kind of stuff. And so what happens is your site, wherever you're pushing the relevancy to from the drive stack, so let's say back to a money site, will start to show for many, many more different keyword or search queries, you'll start to get impressions for many more of those. Now, your average position, which is one of the key metrics on those Search Console report, may say, you know, 30, or 40, or something like that, that's fine. And I bought, you know, I've had to explain that to clients in the past. And they say, well, it shows my average, I'm getting more impressions, but my average position is falling. And that's because your app means that your site is being recognized for more search queries. But that doesn't mean that they're all Uber optimized for those search queries. But that's still a key metric in that your site is now being recognized. For more and more relevant search queries, because it means that you're starting to build relevancy to the overall site, the entity itself if that makes sense. I know somebody's got some comments about that.

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Marco: Yeah, but by the way, I'm glad you mentioned that because we talk a lot about delivering real-world proven results, things that we have tested, things that we know. We don't just talk out our ass man. We know what we're talking about. And one of the things that we know about the relevance passing through the G site through the drive stack over to the website, is because of the number of queries right, which become available in Search Console. So we can totally see the relevance being pushed through so that now you're seeing all of these different impressions for things that you're not really optimized for. But then you can pick and choose which one you where the money is optimized for that and push for that. The way I just showed it in the RYS webinar so that you can start making money from all of this data because you can't do anything without data. Right? But and it has to be the right data, once you have it, then you can go, you can laser focus on that data and push into that, and go after that. So guys, don't think that we're just delivering the things off the top of my head think that had been four years in the making. And it's just constant with constantly in the lab trying to improve it, trying to make it better.

I agree.

How Do You Increase The Number Of Impressions Of A Website In Google Search Console?

He says if there are more impressions to be had, how do I increase that number? And again, that's how, you know, blogging consistently, you know, using various keywords. And that's one of the things like I said, use Search Console to help you discover queries that are relevant that you may not have thought of, like things that even a keyword report may not have revealed to you that would that are still relevant to your business and then or to you know, the project that you're working on. So then you can start to develop a content strategy around those particular keywords to blog about them. Drive stacks once again, when you find queries that you had didn't include in your keyword list when you order to drive stack for example, or built one, then you can go back and add additional files into your drive stacks targeting those keywords, which is what we were just talking about. So that's how you do it. It really is and it's crazy because you'll see those impression numbers go up and that's a clear indication that what you're doing is working.

Okay, next question from fit says he's asking for the link to Marco's charity. So Marco, can you post that in comments below? I already posted the link and thanks ahead of time to anyone who donates it's a great cause right education for the for children who would otherwise not have a chance to even attend school.

Why Is The Single Page Better Than The Separate Page Method?

Very good. So Gordon's up again he comes every week and asks questions. Hey guys, thanks again for your Hump Day. But is greatly appreciate it. You're welcome, Gordon, thank you for always attending and asking good questions. So he says, I know you mentioned previously that in ranking a local business site, you no longer need to create a separate page for each keyword with the location, you can now create just a single page with all the keywords and the location, and Google will rank that one page for all the keywords. But I was wondering if the single page method now ranks more effective than the separate page method, or if the ladder still works just as well but recommend using the single-page method only because it is easier and much less time-consuming. No, what I have found is that Google prefers the longer form content with more of the same as long as it's a related topical theme, right? That it prefers the longer-form content. It's not that you can't still get the results with the single page method you can. The problem with a single page, single keyword, after you know a single page optimized for a single keyword method. The problem with that is it's easy to over-optimize that page, that particular page. And then it won't rank well. And in fact, it can actually pull the quality score down the ranking score of your entire site. So can it can end up affecting the entire domain. Because it's over-optimized. It's like an over-optimization penalty, essentially, not like a manual penalty that you're going to get notified in Search Console for, but it will be like an algorithmic penalty. And that can happen very easily when you're targeting when you're trying to optimize a page for one single keyword. That's part of the reason why I prefer using a single page that has as long as it's still in the same keyword theme. In other words, you know, it would almost be like supporting keywords, you know, you can still divide your content up into headings or sections with separate headings, where that's how you can kind of like compartmentalize the page itself to make it more logical and everything else. However, you're not going to be over-optimized for any one particular keyword that way, if that makes sense. So you still can do the single page method. But you have to be careful because you can over-optimize a page much easier now than you could you know, four years ago, four years ago. In fact, it was probably five or six years ago. Now that was the preferred method was to optimize each page for a single keyword. And even in a silo structure, you would have multiple pages or posts depending on how you had your site, your, the structure of your silo built on your site, but either pages or posts would be optimized for individual pages and they would link to each other like either through a daisy chain or mono silo, or whatever the case may be.

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They were still individual page, you would figure out what all your supported keywords and we're in a silo and you would optimize a new page or post for each one of those supporting keywords. And again, I don't recommend doing that anymore. You still can do it, but you got to be careful because you can easily over-optimize a page that way which can cause it you know, it can cause an algorithmic penalty to the particular page but that can also so, in turn, affect the entire domain. So I'd be I would be cautious in doing that I prefer using the single-page method. I feel like, you know, Google has for it for years now has preferred that method. Because, you know, it's more like an authority or I don't know if you want to call it Cornerstone content, but it becomes more of an authoritative page that way. And there's a bunch of it reinforces the overall theme of that entire silo or topic, if you will, on that one page, if that makes sense.

Marco: You know, it's funny, because I, I answered almost the exact same question and in RYS Academy Reloaded this morning, where yeah, Google absolutely recommends the long-form content on the same page. Because you're it's actually the same theme and they do belong on the same page, except that the page can get so long that the person will have to scroll through, right. It becomes a long scroll. So to avoid that, there are methods that you can use that like, like, skip navigation links, so that the person can jump to the relevant portion of the page, whatever it is that they're looking for. Not only that, if you get like a specific keyword that you're targeting with that long-form content that gets stuck, then that becomes a target for a blog post and says you're using skip navigation, you can skip from the blog post to the relevant part of that long-form. Yeah. But by doing that, you not only pushing at that keyword but at the entire content, because that blog post will support that section and the rest of that long-form page.

Bradley: Exactly. And you can use Table of Contents plugins to help you develop out that longer-form content and create those jump links or skip navigation links, that kind of stuff. So Marco is absolutely right.

How Can You Optimize A GMB Listing After You Have Claimed And Verify It?

Someone's next question says, By the way, this may be a dumb question, but I'll go ahead and ask it anyway. He says what if any things can you do to optimize a GMB listing after you have claimed a verified it that you can't do before you claim and verify it? That's a good question.

Is there anything? Yeah, you can't upload? Well, I don't know. It's been a while since I've been in one since that wasn't already verified. Are there certain things Marco, that you know, of off the top of your head that are you're unable to do until it's been verified?

Marco: I think you can get it to 80%. Before verifying we used to go and do the rest of it, after it was verified, but you're okay at if what's happening now is is that the if the penalty or the suspension is algorithmic, if you go and you make too many changes after it's been verified, it's going to get suspended. Because Google actually wants to get you on the phone now or on video. They want you to show your business, they want you to prove that you have a business and that the easiest way for them is to algorithmically suspend it and force you to call. You call them instead of them calling you. And I like it. I like the way that they figured it out. So so what we're recommending is to live as much as you can, before you send for that pin. So don't ever go back. I mean, you shouldn't have to go back in and mess with it. You can upload your images, you can upload your logo, you can upload your background image, you can do the description, you do a whole lot of things. I know that they won't allow you to get that short URL until after it's been verified. I'm almost 100% sure that that's one of the things that you cannot do. Do you mean like the page name they call it now? Yeah, the short the shortening, the shortening, but you know, I don't see that as being just one hundred percent and necessity I don't see why you need to have that.

Do You Recommend Using All URL Versions Of A YouTube Video For Syndication And Link Building?

Okay, so next question is hoping this is the right place to place to ask it is it's Hump Day Hangouts. That's what this is for. So keep them coming. Just getting started and have a question about YouTube video URLs for syndication, backlinking and use and drive stacks for each YouTube video, do you recommend using all versions, long and short URLs plus the long and short playlist URL version of each video and playlist? Also, if you're constantly adding new videos to playlists and rearranging the order, does that break those previously used long and short video URLs? If changes screw them up, what Then where should they be used and not be used so as not to create a playlist video URL problem down the road? Thanks. Alright, so the first part of that is long and short URLs plus long and short playlist URLs, versions of each video, the playlist, all right, to keep things simple. The long version of YouTube. So like the watch question mark equals URL on YouTube. So the full domain www.youtube.com/watch?=videoID, you know, that kind of stuff, those are the better URLs to use for SEO purposes. Anyways, there are multiple versions of a YouTube URL. And there was at some time where we would do all kinds of crazy stuff we get, in fact, one of the members of our mastermind, he had a Google Sheet that you could just drop the YouTube URL and and it would spit out, like, you know, and all those different rows, all the different versions of the YouTube URL. And it does make sense to if you're doing like a lot of mass link building to use different versions of the URL. But if you're just doing some traditional SEO stuff, really the best URL, use just the regular long URL of the video, the video watch URL, not the short share URL, because that's a 302 redirect. You can put that into a redirect checker and you'll see that all that does is redirect to the long version, the watch URL, essentially the watch page URL. So just use those now as far as the playlist. I'm not sure if when you change the position of a video within a playlist, if the playlist URL for that particular video changes, I believe it does, but I'm not 100% sure. But it doesn't really matter. Because think of a playlist is just a container, right? So all you really need to do is use the playlist URL. And then all of the other SEO work that you do will be to the individual URLs for each video within the playlist so that even if you rearrange the positions of the videos within the playlist, it won't matter because you're not using the playlist URL for that video. You're just if you're going to be link building, for example to the playlist, you just use the playlist URL, which is just a container anyways, no matter where those other videos are within that container. It's not going to affect the playlist URL, the individual videos within playlist if you're trying to use the playlist share URL for that video that may change. And you could easily determine that by just going into a demo playlist or whatever playlist you have right? copy in three or four, the links the playlist URL links for each video, right? So just copy three or four of them and go rearrange them and then copy the new URLs or the once it's been rearranged, copy the URL for that same video and put it in a notepad file. And look, has it changed any? If it has, then yes, it could change it. I don't know that it would break the previous URLs or if it would just auto-redirect or what I don't know. But honestly, typically, it sounds like that's way over-complicating things in my opinion. Typically, all I do for video SEO stuff, is I use the watch page URL, the longer URL for each video. Then I'll create a playlist then it's about the interlinking within the videos within the playlist and then does additional SEO to the playlist URL itself, or playlist embeds which is all so very, very powerful. But in either case, that's still just a single container, essentially, that you're optimizing. So does anybody else want to comment on that with anything different?

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Marco: No, that's fine. I posted the URL not to use that. Somewhere down the bottom. It's the .be version of the URL. You don't want to use that as the share URL. Yeah. Yep. And those are the 302 redirects. Right. So Dan says, so yeah, just just to clarify, I would not overcomplicate this. There's a lot of SEO tricks that work, you know, temporarily that you can get some beneficial results from but really, to keep things simple and long, long-lasting. I mean, it's been like from the onset of YouTube, that the strategy or the method that I just mentioned, works, it still works today. So by the way, I still have that spreadsheet from Ovey. Yep. That's awesome.

Bradley: There was another tool that Damon Nelson had called vid Penguin, vid penguin. And it was a tool that essentially that's all it did was it would create a bunch of it would to create all the variations of a YouTube URL. And then it would create, put them into an RSS feed, and then beat them burn a feed burner feed from the RSS feed that was just an RSS feed of all the YouTube URLs for that particular video. And that was called vid penguin. I don't know if he still supports that or anything else. You could always just go search online for it and see and if so, that's a tool that does something similar to what we were just talking about. But again, I mean, I, in my opinion, a lot of that stuff isn't really necessary that you can get results doing what we talked about just doing traditional SEO stuff on the videos, and then sending engagement signals, guys, it's so powerful. And we talked about that many, many times. But just you can buy actual views from Google directly like and it's completely within Terms of Service. In fact, they encourage it and if you buy relevant views, you're going to see incredible results. If you're applying both SEO and engagement signals, you'll see really good results.

Is It Okay To Change Information In The GMB Dashboard As Of This Moment?

Okay, Dan says, is Google still on a rampage? Or is it okay to change the information in the GMB dashboard? I still am staying the hell out of them as much as possible. Does anybody else have anything different to say?

Marco: No, I'm staying out of them, except that we had our mastermind, our mini mastermind meeting, yesterday afternoon or yesterday evening. And then one of our members of the mini mastermind, he's having a VA go in there as a manager and make changes and they're getting away with it. So there's no rhyme or reason to what Google is doing, is it if you do too much, all at once, or within a certain time period, you're likely to get hit, but it's not definitive. My question to you is, how much is that change worth to you? Is it worth taking the risk of getting suspended? If it isn't, don't bother, but if it's worth the risk, and go in there and change it.

Bradley: Yeah, and I had a, I've talked about this over the past several weeks, I had a pest control client that has been a client of mine since 2014, maybe 13. I think 2013 actually, so like six years. And I went in hehe sent me an email one day saying that there was a stink bug showing on the profile, like in the knowledge panel images. So that was coming up as one of the primary images and he didn't like that. And he said, Can you change this? And I said, Well since you guys don't really do anything specific with stink bugs, I'll just delete that photo from your Google Photos, your GMB photos. And so I did that and then I deleted that photo and then I went in and for whatever reason, I had never published his GMB website it had been created. It had all the content on it, but for whatever reason, I just add overlooked it or whatever. And I never publish the GMB website, so I click the Publish button. It's not that I even created that day as I said, it had been created for well over a year, it just had never been published. And I click the Publish button. And right after I click the Publish button, it suspended his listing said, and so, you know, I appealed it, and I, you know, sent submitted a statement request. And there they kept sending the same message saying that there was a backlog, because of the high number of Google, Google My Business suspensions, there was a backlog and that it was going to be two to three weeks before they would get to it. Well, it took almost four weeks, and they sent me a denial request or denial stating that they were not going to reinstate it because it didn't meet their terms of service, the terms of their quality guidelines or something, which is total bullshit because it was a legit business that had been in operations got a lot of good reviews. I mean, it's been six years never did anything spammy. So again, as Marcus said, there was really no rhyme or reason to it. All we did was delete one Google photo, Google My Business photo, GMB photo, and then click the Publish button on the GMB website and it automatically suspended and I did that as a manager of the GMB, not the owner. So then, uh, you know, I told the client, my client, we were on a conference call about another issue or, you know, something else that he wanted to talk about. And I told him that I was like, Look, you know, you as the business owner, maybe you can get them to read and state your GMB if you submit the request, as opposed to me doing it as a manager. And so sure enough, I walked him through the process, and he submitted the reinstatement request and it within about two weeks, it actually got reinstated. It was just reinstated less about 10 days ago now. And so now it's live and it's back and all the reviews are back and everything else but like Marco said, what's it worth to you? Honestly, I try to stay the hell out of them if possible. And it was funny because right after I got reinstated, I got an email because I'm a manager from Google stating that it was you know, had was back live on Google.

And, you know, about 24 hours later or so I got an email from the owner and he was like, Hey, did you see this? And it was something about the GMB like, details that he wanted to change. And I reply back to him, I was like, Ah, I'm not doing it. Like, you know, I'm not going to go back in and make any changes for now. I'm staying the hell out of it for now. We'll just have to live with that. And he was like, agreed. So just keep that in mind. You know, I would stay out of it if at all possible. You know, I don't think there's any way to determine exactly what it is it's going to cause the suspension right now. Any other comments on that guys?

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Adam: No, no, sir.

Bradley: Okay, so 42 minutes ago. Let's see. I'm trying to think to see where we should start now. Probably below my last post. Yeah, keep going a little bit.

Adam: Here we go. Austin. I think Austin

Bradley: I order is stack specials. Can I wait to start the orders until the syndication networks are done? Yeah, as long as it's within 30 days, correct me if I'm wrong Marco.

Marco: Yeah, you have to submit within 30 days, which gives us enough time to produce the syndication network. Don't wait longer than that, because you'll get refunded. You have to start the process over again. And not only that, if we refund the money, we're not going to honor the coupon. By the way. That's just how we're doing you have to buy at what the current price is at that time.

Bradley: So there you go. So what are the syndication network and as soon as it's delivered, place your order for the or, you know, submit the details for the drive stack order, and you should be good to go? It's not going to take 30 days to get your syndication network. So, okay.

How Much Time Should You Spend On A Client?

MohammadMakki, what's up Mohammed? Hey, buddy, he says, Hey guys, I have actually ranked websites doing nothing but done for you services from MGYB in the battle plan get results, it means that I don't spend much time for a client. That's awesome. But what would I answer when someone asks how much time I actually spend on a client? A lot of clients have an hourly mindset. Or if I don't spend 100 hours per month on them, then don't deserve the pay of 100 hours, but I'm still creating value. Why does it have to be tied to time? It shouldn't be Muhammad. Here's the thing. And I saw this from one of my, my first CrossFit coach, actually, his name's Parker, he quit coaching CrossFit. Now he's an arborist, he cuts trees like he, he works for, you know, a company that cuts trees for power lines and stuff like that. And anyway, he's really good at it. He loves it.

The point is that he posted a meme on Facebook that speaks exactly to what you're asking about here. He said something like if I've spent 10 years developing a skill, and I can come in and do something in one hour. It doesn't. You're not paying me for that one hour. You're paying me for the 10 years of skill development. In other words, and that's exactly how you have to treat it Mahamat. It shouldn't be based upon time. Like, for example, I just pitched a client, a prospect, excuse me, who is now a client, he agreed, which I'm trying not to take on any additional marketing clients right now, I'd rather build my real estate business to be honest with you, but I had a remodeling contractor contact me and I pitched him for AdWords Google ads campaign, because I don't really want to do SEO for him. So I just I sold him on Google ads, and I'm going to, I offered to manage a campaign for him. And my management fee is is a bit hefty for and but I told him flat out in my proposal, that I spend about an hour a week managing the campaign. So it's about four hours a month. But you know, I mean, and so what I'm charging, you know, if I were to get any shit from it, which I did, but if I was to get any questions about I'd be like, Look, I because I know what the hell I'm doing. You know, there's no, I'm not asking for an hourly wage. If you want to pay somebody an hourly wage.

Hire an employee to do your marketing for you. Right? you're hiring me as a specialist that knows how to manage AdWords campaigns for Local Lead Generation very, very well very efficiently. So you're going to pay me this much because I'm going to get you results, period. That's the story. There is no discussion. I don't have to explain any further and neither should you, mom. And I know you're getting better at that because you've asked these types of questions in the past. But you're absolutely right. It should not be tied to time. And, and that's what you have to be able to. I mean, I don't think you should even have to explain that to somebody. But that that analogy that I just use where you said, if you're spending 10 years developing a skill so that you can do something in one hour that might take somebody else 10 hours, you're not getting paid for your hour, you're getting paid for 10 years of skill development and honing that that skill. So it makes sense. I know other people got comments on that.

Marco: Yeah, if I may, what I think is it he's not framing the conversation properly, because this is a recurring theme, with Muhammed where they're questioning his work the amount of time why am I paying you and all of these things we had Jason in the mastermind group tell us you know about but the guy questioning him. And he might have a breakdown of what Jason was doing during the month to justify to the bookkeeper. And it's always the same thing. It's about you, framing your services in a way that the customer understands that it's all it's the value that you provide. It's understanding your value, being able to convey the value that you're providing to the client, and being able to put it in terms that you're being paid to perform. It's a pay per performance, or you're getting paid for what you do, not for the amount of time that you spend doing. So what you have to do is and I've recommended this before, you're going to have to go stand in front of that mirror, work on your script, first of all, and then stand in front of that mirror so that you're able to deliver this pitch in a way that someone can understand, practice with family, practice with friends. Practice, practice, practice, because that's the only way that you're going to hone this to the point where you're going to deliver the message to the client in the right way. You're paying me to get results, right paper result or paper performance, however you want to call it, it's the same thing. You get paid for the value that you provide, not for the could you spend 100 hours and not to produce a single result and still demand your payment because you work 200 hours, you know, maybe this client needs that. Well, if I worked 100 hours, and I didn't get results, would you still pay me? Because I worked 100 hours, he's going to tell you fuck no, I'm not going to pay you for not getting result London pay me because I get results no matter what, how much time I spend on it.

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Bradley: Very good.

Do You Need Two Syndication Networks For The Website And YouTube Channel?

Okay, so let's see. The next question is Hey guys, I create real estate video tours and I have a YouTube channel that I posted all the videos to my website is in development Do I need to syndication networks, one for the website and one for the YouTube channel, like one of my website blog, like one for my website, blog content and one for the videos. I want to have the videos on my website as well Do I need to manually add videos to my website and embed them in blog posts? And how do I unify these two things? No, you only need one branded network. In fact, I recommend that here's the here's where I would recommend a second network or the at which point I would recommend having a separate network for the YouTube channel. If right now you're doing just the video stuff and your websites and development, that's fine. So a branded network is fine because you can you know you have a branded channel. That's great. When you create your blog or when it's ready and you start to post blog, Blog Post published blog post it's going if you connect that to the same network, which you don't want to do is just take your YouTube videos and create blog posts that are just the YouTube videos like another words the same title as the YouTube video as the blog post title, right? And then just the embed code, essentially. And then maybe the video description or whatever else, because then it's on the syndication network, it's going to look like the exact same post, it's going to look like duplicate posts on the network properties. So does that make sense? And really, it's just the blog properties mainly, did you have to worry about Blogger, WordPress, Tumblr, and any additional, you know, blog properties that you may add, most of which are you can't really syndicate to anyways. But my point is that it can create duplicate posts, what looks like duplicate posts, even though they're coming from different sources, and it can end up terminating for spam. You get the account shut down, essentially. And I know because it's happened to me in the past. So what I recommend is that you if you can still publish the same videos from your YouTube channel to your network, as well as to your blog, but for your blog posts that you're going to do include the videos in flush those out on the bit more contained more text-based content or various forms of content. We talked about curating content.

I saw a question somewhere about curated content that I feel like Scott missed somewhere. Anyways, you can curate blog content, for example, that's what we recommend. My point is on the blog, if you're going to use that video in a post, just flush the post out a bit more, have the title slightly different, more like a blog post titles, you know, most of the time YouTube titles are just focused around a particular keyword, right. But for blog post titles, I recommend more of a, you know, a more of a content-rich or more about, you know, more like a blog post title, right? I mean, it just makes sense. So so that way when they republish to your syndication network properties, especially the blog properties, they're going to look, they're going to be unique, right? It's okay to have the same video posted twice, but just in different contexts, in other words, so that's what I recommend. The only time that I would if you were going to just try to take shortcuts or make it easy and just post republish the videos to your blog, where it's pretty much the same title. It's just the video is the blog post itself that content body of the post and it may be like the description important or something like that then I would recommend tying your syndication network your branded syndication network to your blog. And in creating persona-based networks that would tie as tier one networks for your syndicate, your YouTube channel. And the reason I say that is because you want to start building the authority of your domain. YouTube already has inherited authority, so you can get away with it. There's no footprint issues and there hasn't been ever with using syndication networks persona-based syndication networks to republish video content, in other words, syndicate video youtube videos, but for your money site, you want to use that branded syndication network to complete the entity solidify the entity and also start to build that relevancy and authority. So that's why I recommend if you're going to use two separate networks, that the random network is attached to your blog and persona-based networks get attached to a YouTube channel. But again, I still recommend using one branded network for both just changing the content up to make the flesh the blog posts out a little bit more than they're going to look like you unique posts on the on the network. Anyways, that makes sense, right. That's a good question, though.

Adam: Hey, Bradley, real quick. There was a quick question from Don about curating. And he was just asking, does blog curating still work on website blogs?

Bradley: So I did miss a question somewhere.

Adam: Um, yeah, it was just right above where you started. I didn't even catch it.

Bradley: Okay, I remember reading that earlier. So I'm,

Does Blog Curating Still Work On Website Blogs?

so the question was, I'm sorry. Does blog curating blog content still work? Yep. Yes, absolutely. It still works. It's still our recommended method. And the reason why and I've said this, you know, many times we've got a training program called Content Kingpin, which talks tells you exactly how to do it, teach you how to do it, but it also teaches you not to do it and instead hire a virtual assistant to do it. You can even, it's even got the training in there for virtual assistants. So if you, if you, you know, take our advice and you hire a virtual assistant to do it for you, you can put them through the training and they'll be able to learn how to do it. But here's the thing unless you're a subject matter expert, excuse me a subject matter expert about whatever you're blogging about, then it's hard to write anything original. That's any good, right? And the same thing goes for writers, guys, if you're hiring writers like going to a content farm and buying content about any particular topic, do you think those writers there are really subject matter experts about whatever topic it is you're buying an article for it? No, it's likely that all they're doing is they're scraping an article from the web. They're putting it through a spinner and they might go manually read through the spun version of it and do some grammatical corrections and things like that. But they're not writing original articles, because they're not subject matter experts. And you can tell because when you get the content back, you can tell it's not written by Subject Matter Expert, if anything, it's been scraped from somewhere on the web and rewritten slightly. And that's what you're paying for. So you're much better off curating content from subject matter experts go find content that's really good, relevant content that's written by subject matter experts and borrow pieces of their content, give proper attribution, cite the source link-link out to them. With nofollow links, that's how I always do it. And that way, now all you have to do is you don't have to be a subject matter expert. All you got to do is inject some commentary in between the curated pieces of content that you include in the post, which curated content can be text-based, it can be visual, so it can be images or photos. It can be audio-based like mp3 is you can embed like mp3 players can be video, infographics, you know all of these different things you can curate guys to reinforce the overall theme of whatever the post is about, and you can use subject matter content for reinforcing that topic.

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You're in it, all you got to do is inject commentary and you can train a VA to do that. Because really all you need to do is learn how to locate good content, organize it and then curate it. And once you can do that you can start banging out content so much faster. Again, I don't even I haven't been I haven't blogged in years because I haven't had to, because I've trained VH to do that a lot of ways to do that. And  you know, content marketing is a very big part of SEO for and for all of my clients. You know, they pay me on a monthly basis for content marketing, and I pay my VA to do it all all I've ever had to do is manage it really. So again, it's called content kingpin. By the way if you join mastermind you get that included in your mastermind membership. Anybody have a comment on that before I move on? Okay,

Marco: that's perfect.

Do You Use Physical Or Virtual Silo When Setting Up A Syndication Network For A Money Site Blog?

Okay, the next one says when you set up syndication network for your money, site blog, do you use physical silo virtual solid for posts and blog on money site. It doesn't matter. You know, I recommend using virtual silos now which just means that get rid of the category slash permanent structure, excuse me category slash post name, perma link structure and you just go with post name. That's it. There's no difference guys, it's just the difference between virtual and physical silo is the physical silo, you actually see it in the URL, the virtual silo, you don't, but it's all the exact same as far as how you stack your content within the category hierarchy, the category structure, and also your internal linking. So, you know, virtual side is what I recommend, because it keeps the URL shorter. Right. And, you know, shorter URLs are better in my opinion. Now, I didn't used to think so I used to always stick with physical silos. And for a while there was a there was a reason I did that but now and through much testing, it makes no difference whatsoever and I prefer the shorter URLs now. All right.

What's The Ideal Percentage Of Exact Match Internal Linking In Posts?

And what about percent of exact match internal linking in posts? I mean, asking because post going to blog to Dotto and point back to your to back using exact match keywords. Yeah, and we've talked about that and that's covered in Syndication Academy and you could probably find multiple examples on our YouTube channel where we talked about that also. Also, if you go to what is it support.semanticmastery.com and go into our knowledge base you'll find posts in there specifically about that if you're going to be doing a lot of blog syndication or blogging, this going to be syndicated out to a network, just vary your anchor text within you know internal linking you don't have to always have remember, remember, if all you've got is a branded syndication network with it, remember, think about it, it's just three blogs within the network that are branded. So it's not the same as if you were out there hammering link building from link building gigs with the same anchor text, right? So just keep that in mind. It's not something you really have to worry about that much. Just vary it up if you're going to be doing a lot of blogging varied up. Okay. Good question though.

How Do You Rank A Website For A Negative Keyword On First Page?

Alright, guys, we got about five minutes left. So we're going to roll through these last one. This last couple says, Would you guys dances? Would you guys rank? I saw this one earlier. So Dan, I'm sorry, if we skipped over it. I thought that was part of the academy webinar. He says, Would you guys rank any keyword for a customer? I have an international, I have an international bank that a customer wants me to rank on page, one for name of the bank to get public notice how they are not to be trusted? I would I wouldn't touch that with a 10 foot pole. I'm going to let the other guys comment on this too. But curious what your thoughts are on this. To me, that's like negative SEO. I wouldn't do it. I just I wouldn't do it. What do you guys think?

Adam: Yeah, it's the legality to so buyer beware. It's negative on unless the customer has a legitimate gripe about the bank.

Marco: I mean, you'd have to find out more information. I would, and then it yeah, it would be really simple to get them in one of the websites that know where you have scam alerts and all that. Go. Those are powerful. They're really hard to get rid of. And then you push power to that. So you keep that. Maybe you could actually do a whole campaign for with one of those websites, and that'll pull up all of the other results with it that you're trying to push up. But be careful. Yeah. Because what goes around comes around.

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Bradley: Yeah, I mean, yeah, that the thing. If it were, if it were me and somebody pissed me off, and I had a valid reason to do that. Yes. If somebody else came to me with a gripe and said, Would you do this for me, I would pass Just so you know, because unless I was personally involved in whatever the shit storm was, that caused them to be angry. I wouldn't neck do any sort of SEO campaign against somebody else, unless I was personally involved in that. And I just say that because honestly, I would pass on that in a heartbeat. I would, I would tell them I'm sorry. I'm not your guy. You know, if you want. I'll help you with you.

Seo but I'm not going to put you know, push things up that are disparaging somebody else or some other business unless I had a personal vendetta against them like in other words, unless I was personally involved in whatever it was just and that's just my opinion, I just I've got to me that's too much like negative SEO and it's not something I want to be associated with just so you guys know, that's my opinion. You know, if you if you're okay with it, by all means, do it. I'm not telling you, you're bad person for doing it, by the way, just saying I wouldn't touch it with a 10 foot pole. That's just my opinion. So, okay, if anybody no other comments, I'm going to keep moving.

He says, curious and see I already have live events on page one and I am working to rank website also, which is just a one page I was thinking the RYS Google Drive setup smallest package may make this very easy. Yeah, well, because you can rank for a brand name. Really easy with a drive stack or a G site for that especially. There's no doubt that works incredibly well, in fact, my newest business, my realty business, my Google Site outranks my landing page right now.

Right now and And so again, it's it's for the brand name search and that so it's very easy to get really good results with a drive stack for a brand name search. Okay. It is a one page WordPress website. Also Google's not showing the description supposedly because of the robots. txt file, although all that is on that is your basic Oh, so your basic robots. txt? So I don't know. Marco, can you comment on that? I'm not sure what he's I don't know him enough about that.

Marco: Yeah, I'm not sure about the way he has it set up how it would stop the box from Chrome. Just take out the allow. Because if you're only disallowing the WordPress admin, why would you need it? Why would you need to allow it into the admin hrs. It's going through the WordPress admin. Yeah, I don't see how that would stop Google from displaying the description. You know, try to try taking everything out. Try taking out the disallow WordPress admin go back into a Search Console and go through whatever steps they tell you to clear once it's gone through, put it back. Sometimes we just saw the issue on one of the websites that we today.

Bradley: Yeah.

h2>Are People Getting Hit For Posting GMB Posts?

I did miss another question. So guys, is it because we got two minutes left and I've got to go he says as far as GMB penalties and then punishing changes are people getting hit for posting posts in the GMBs i.e. your GMB Pro method? No, I haven't seen that happen at all. And I've got beat some VA is that actually do the PGMB posting publishing of posts from within the GMB dashboard as managers, work site managers.

And then there's most of them all run through the API because they're connected through our citation builder pro app. So they do it within an application that then publishes via API. And in either case, I haven't had a single GMB hit from posting. Marco, have you?

Marco: I, we had to happen for a video for one video one time, one video one time. Yeah. Other than that, no, all of our posts, whether it's through a citation builder pro through the briefcase, or as managers, they'll go through just fine. Yeah.

Alright guys, well, thanks, everybody for being here. Once again, let me just pull this up on site. Real quick, guys. We talked about this earlier, if you did miss the beginning of this where we spent the first hour talking about our YS Academy because it's our anniversary month this month, four years ago today, we launched the original version. It's still going strong today. It's been updated multiple times.

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Is the Facebook group has a lot of additional content and training there. Plus, it's an active community. If you want to join our YS Academy for 1500 dollars off, which is a rare time that we ever discount this because it is so powerful. There you go. That's the link to purchase it, use this coupon code special RYX reloaded, or if you want to opt for the to pay method use special RYS reloaded to is the coupon code for that, if you want to join it, otherwise, do what we continually tell you to do, which is by done for you drive stacks, save yourself the time of having to learn and do it yourself. And that's at MGYB dot CEO, go to our store, select RYS and then you can get 35% off any RYS Drive stacks for the next 48 hours with the coupon code stacks 35 off to place those orders, guys. Any last words before we wrap it up? Yeah, you won't see 1500 off again for about another year. So if you want the training, just jump on it because I'm not

Taking that much off the training again. Another anniversary another I don't know the five year anniversary right? And 35% off drive stack you don't see that very often either. So, take advantage while it's hot, man. If not, then wait and pay full price. It's up to you.

Alright everybody, thanks for being here. We'll see you guys next week. Bye, everyone. Yeah

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