Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 244

By April

Click on the video above to watch Episode 244 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, we are live Welcome everybody to Hump Day Hangouts. This is one where I get all hopped up on a bunch of cold drugs and pills and pretend like I'm not sick for a little bit. But this is Episode 244. We're glad you're here. This is your first time joining us. Thanks for being here, you're in the right place. If you are on Youtube, you're kind of in the right place. But you should come over to https://semanticmastery com./HDquestions and that's where you can actually ask the questions and interact. But real quick before we get into stuff, we got some really good announcements, some fun stuff coming up. Just want to say hello to everyone real quick. I'll start on my left. Chris, how you doing?

Chris: Doing excellent as always.

Adam: There's always a good deal. Good deal with your situation. Back to normal in Australia.

Chris: Yeah, it's pretty good. Like, many people think it's chilly because we are like, I don't know, between 18 to 20 degrees right now, which is like 20 degrees less three in Celsius, obviously. But yeah, I like it that way for me to be better. I can work. I can do my projects. I can hit the gym and stuff. I don't have to sweat all day and actually can go out and stuff as well. So I'm super happy. I can't complain. How are you doing?

Adam: Good, good. Except for the cold. It's, it's nice. I'm one of those people man when I get a cold I just turned into like a hibernating bear. I don't want to go outside. off that it's sunny and nice outside. I just want to sit here be pissed off. But yeah, that's me. I'm happy. I'm here though. today. We got like I said some good stuff. But Marco, how are you doing?

Marco: Dude, edibles have great medication. It won't cure the cold, but you'll feel a whole lot better as a cure. what ails you, it'll, it'll make you feel better.

Bradley: We're going to Denver in October, man.

Chris: It's leaving Air France to them in Europe.

Marco: There you go. You guys, you guys are incorrigible.

Adam: POFU Live is going to take on some new weird meaning. So

Bradley: we're going to have the hump day hang out while we're there. And we'll all be big.

Adam: Bradley, how you doing?

Bradley: Good. I'm happy to be here. Excited about a lot of stuff going on with my business and some new stuff we got going on next week in the mastermind. Well, for a small group. Things are good. I started a new business, it's really kicking ass. Somebody's got a question about it. So I'll get to that here in a minute when we get to questions, but it's been really fun. Applying digital marketing to a new business model that's not specifically a marketing business, there's a lot of marketing to it. All businesses require marketing. That's what we do as marketing consultants, right, we help businesses grow by improving their marketing. But it's you know, as a marketing professional, we typically are working on other companies marketing, not so much our own, you know what I mean? Like to grow our own businesses, even as a, as an agency, a lot of the marketing that I've done for my own agency, which really hasn't been a lot has come from word of mouth. And, you know, a lot of outbound marketing, not so much inbound marketing, and it but as soon as we get a new client or several clients, whatever, we end up working on those businesses, right, so we help other businesses grow. Instead of a lot of time growing around, of course, the more clients we get, the more we grow. But it's just interesting to start another business where I'm generating leads for my own business. And it's an in applying all that I've learned, and kind of perfected over the years to my own business. And watching it grow rapidly, which I've done for others, but not so much myself. And it's just really interesting to see the different dynamic, to be in different shoes, so to speak. I'm still a marketing professional. But now I'm applying it to my own business. And I'm watching that really take off. And it's, it's been a pretty cool experience. And so that's something that we're, you know, I'm really excited about and we've got some pretty cool things going on in the mastermind in a smaller group within the mastermind, specifically around that kind of stuff. So nice. Excited to be here.

This Stuff Works
Adam: Yeah, yeah. And I wanted to kind of touch on that. Just real quick. If you're, like I said, new. Thanks for watching. You know, you're in the right place. You can show up every week, same time. You know, I think was this episode 244. We've been doing this for a little while. We're going to keep doing it for a while longer, but be here 4pm Eastern every week on Wednesdays. If you're looking for the next step, you know, that is a question we get you to know what, what should I do? You know, I've been watching your videos, what's the next step grab the battle plan, check it out at https://battleplan.semanticmastery.com. After that, the place you're going to want to be is what Bradley was just talking about was our mastermind, you can find out more about that at https://mastermind.semanticmastery.com. And then for those of you who are, you know, either doing client work, you've grown your own agency or you know the value of your time. If you want to get premium done for you SEO Services, head over to https://mgyb.co. Real quick to I wanted to say we sent out an email. Or you know what all on this one, I sent out an email with a little bit of a spelling error. Turns out it's POFO, not POFU. fo if you want to come to poke who live in Denver, it's October 11, 12th and 13th. The 11th is going to be the VIP day. Wrapping that up right now it is going to be kick ass until I confirm it. That's all I'm going to say. But that's going to be a great way to get to know everybody. You know, just do the networking, meet up with people, and then roll into the event on the 12th and 13th. And have a great time a lot of actionable content and kick ass guest speakers along with ourselves. But literally tomorrow, the early bird pricing is going away. So if you've been on the fence, you've been thinking about it, now is the great time to buy your ticket after that prices are going up. And that's where they're going to stay until the event. So grab those today. I'll put the link on the page for everyone to go and grab their tickets. Let's see. We talked about Oh, Bradley, do you want to mention what's coming on next week, you talked about the training for the new business. But I believe there's another webinar for everyone next week, right?

Bradley: Yeah, next Thursday, we're doing at 4pm Eastern, an MGYB kind of Syndication Academy update webinar, where we're going to be talking about how to get the most I guess the most bang for from press releases, how to get the best SEO effect and for driving traffic. And we're going to talk a little bit about PR stacking and how to how to do that the PR stacking method, and also how to get just how to even add more power to the press releases into the PR stacking method. And so it's again, that's going to be kind of an mg ye webinar, as well as the Syndication Academy update webinar, because there's a way that you can apply the PR method to a syndication network to and use that as another way to amplify the PR the press releases. So I would highly encourage you guys to go check that out, it's going to be cool, we're going to talk about, you know, again, you can get press releases from MGYB, which is the same service that we all use. And they're very, very powerful if you know how to how to do it correctly. So we're going to be talking a lot about that a lot of the stuff that will be talking about has actually really ever only been explained fully before in Local PR Pro. So we're going to touch on some of those concepts in the webinar next week.

Adam: Very cool. Awesome. Yeah. So everyone, stay tuned, you'll be getting if you're on the email list, you will be getting an update about that and some information about where that's going to be at and how you can get there. If you are not, and you're watching us today, you can just head down on the page and get signed up below. If you're watching this at https://semanticmastery com./HDquestions, you can just sign up right there. And that's how you get notified of all this stuff along with flash sales. Lot of the content we put out as well. So I think that'll do it you guys anything else before we dive in?

Chris: Yeah, I highly recommend to subscribe to the YouTube channel.

Adam: Agreed, you should definitely subscribe to our YouTube channel.

Bradley: Okay, good. So I set up a YouTube ads campaign to help them prove our subscriber increase our subscribers and are like 90% up from the last 28 days with just a very small ad spend. So it's pretty cool guys, you can use YouTube to do that kind of stuff, you know, buy ads to increase subscriber rates and it's very inexpensive.

Chris: Be sure to subscribe to get easter eggs. We have a surprise coming on our YouTube channel. So make sure you don't miss it.

Bradley: Awesome. Let me grab upsets the wrong button. All right, let's get into questions. We have quite a few already, which is good. See, I guess we start with Justin T. Let me actually blow this up a little bit, guys.

How Would You Brand A Lead Generation Asset In A Photography Niche?

Alright, hey guys, thanks for everything. I'm in the process of setting up my first lead generation asset I'm going after the photography niche. Should I brand the site like any other photographer? example, shutterbug photography, or should I go with something like Edmonton photographer.com? No. Go with a branded name, or branded domain if that's what you're talking about because you're much better off with brand guys. With a brand, excuse me a branded domain and a branded like a brand name than trying to use exact match keywords or exact match keyword domains. Those are all. Like, you know, we don't recommend that for many reasons, because it's it looks spammy, it sounds spammy. For GMB assets. Specifically, you want to try to get away from doing anything spamming, including the name itself. And also exact match domains typically will trigger penalties a lot easier or quicker with a lot less, it takes a lot less, in other words, to trigger a penalty, because even a soft penalty, because again, it's already optimized right off the bat. And so everything that you do has that additional layer of optimization. And so I don't recommend that at all. If you're new to the SEO game, then I completely understand why you would think that that might be something to go after, you know using exact match keyword domain and perhaps, you know, an exact match or even partial match keyword for the brand name itself. But I recommend that you go with something that's branded Instead, it will allow you to get away with a lot more SEO stuff without actually triggering a penalty. Any comments, guys?

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Marco: It's also pigeonholing yourself if you go Edmonton photographer, right? What if you don't want to just what if you want to start ranking for something else besides Edmonton, or in the surrounding areas of Edmonton, if you just go, but if you go with branded and your look, and then you have a locations page, Edmonton and whatever else, God I'm sorry, I'm not that familiar with Canadian geography. But you go with photographer, let's just say photographer.com, but it should be a brand. And then you're going to have a locations page. And then you're going to have Edmonton and whatever other cities, and then you can offer services or you can have services plus whichever way you set up your silo, you have a lot more flexibility than if you start off with Edmonton photographer. And you're going to offer a wedding photographer. And so you have to be really careful with how often you use the word photographer. So that you don't get filtered for all these things. And you have all these bad things that can happen with a TLD, when you go with an exact match domain, you have to be really careful with the keywords and how you use them.

Bradley: Yeah. And so the next question is from him as well. And he says, and so it clarifies this first question. He says, I'm confused how I branded this thing, especially when it comes to the GMB. Is it a photography company branded like a regular business? Or is it something like wedding photography, location name, if it is set up as a business, then when someone calls once they be confused when another business that they are sent to? Yeah, and so, you know, there's, and I've talked about this a lot and Local Lease Pro on how to resolve that kind of an issue. So typically, what, what I've done in the past is I would set up kind of a generic type name. But again, it would still be a brand name, not a, an exact match keyword because, or even for that, for that matter, a partial match keyword. So for example, I use tone prose a lot like I would use the city name home Pros for like remodeling or general contractors and things like that because it's, it's, you know, it's a related type term. But it's not something that is a keyword that people typically search for people don't search for Remodeling Contractors by typing in, you know, home pros, but it makes sense because it's related, right. And then once the assets would rank and start producing, when I would find a service provider that wanted to purchase the leads from me or lease the asset from me, however, however, we you know, whatever agreement we came to, then after a few months, if they had proven themselves to be good service providers, and it looks like they were going to be long term, then I would rebrand it. Okay.

And that's part of the reason why we've talked about not building citations. There's a number of reasons why you don't want to build citations for lead generation asset. One would be if you plan on rebranding it because then you have to go back and update all of the existing published citations. But the other thing is if it's a spam GMB, in other words, if it's a Google My Business address, that you use to verify or excuse me, a listing that you've got verified, that you don't have access to the actual address where it was verified to, then you don't want to build citations, because that once you start building citations, naturally, that physical location will start receiving mail, as solicitation offers from marketing companies, and directories and other all kinds of things. And it will be addressed to that business name. So if you purchased a GMBs that it was verified by somebody else, then you don't want to do citations. Because next thing, you know, you're going to start getting business mail sent to that location. And it could very well very easily be reported by whoever's at that location, right, whether it's a business or a residential address, somebody is going to be getting mail that's addressed to a business that doesn't actually exist there. And so that's one reason I said, don't build citations. But another is if you are going to rebrand it, for the service provider that you end up ultimately, you know, securing for that location or for purchasing that lead those leads or whatever, then you also don't want to be you don't want to build citations, right? So that's why I said if you're gonna if you're going to do one of the things that I've done, as far as how do you resolve that? Well, we would I use a call center for all of my lead generation assets, where the calls go directly to you know, what I use? It's called AnswerConnect, answerconnect.com and I set up a script where they answered the phone. And so let's say that it's, you know, shutterbug photography is the name of your business, right, your lead generation asset. And let's say it's going to Joe Smith photography is the actual photographer that's going to be handling it, then I, the way that I would set it up is that the call center would answer it as shutterbug photography, part of the Joe Smith photography group, or something like that. And so it's just a way to inject the actual business name, that the leads are going to be serviced by into the introduction or the greeting that the when the caller answers the phone. So again, you know, I've said this many times, if you're going to be building lead generation assets, you're better off using a call center, if you're going to be directing leads, or you know, the field having calls coming in. Because another reason why you want to do that, and I talked about this, I think in the last week, last month, Hump Day Hangouts is because when you start getting calls, if you direct the for forward the phone number directly to the business, unless they have a full-time receptionist in a photography photographer might, unless they have a full-time receptionist, they're going to get hammered with a bunch of solicitation calls. It's funny how when you rank a Google asset or rank on the first page, but primarily in maps, when you rank in maps, all of a sudden, you start getting a bunch of calls from marketing, and advertising agencies, like Yelp, is one of them. Again, I use contractors a lot as examples. But home advisor will absolutely start hammering contractor lead generation assets, with phone calls, trying to sell them leads. And so and it's funny that that only happens once you're ranked on page one, when you're ranked on page two, when you really need those types of lead, like in other words, I would you know, as I would think as a marketing and advertising agency, they would be targeting page two, but they're always targeting the page one people. So anyway, my point is, is that the business will get inundated will get hammered with solicitation calls. And so that could actually piss a business off. And I know it because I've been doing this for years. So that's why I always recommend setting up a lead or excuse me a call center, because the call center will screen the calls and filter out the solicitation calls, those won't ever go those messages won't get to the business, it's going to be purchasing leads from your leasing asset, or however you work it out. Now, if they got a full-time receptionist, the reception, that's the receptionist job, you can still forward it to them. But in that case, I would have a whisper on the line. Right? If you if you're directing the phone calls directly to the business and the business has a receptionist or somebody that answers the phone regularly, then I would put a whisper on the line that states that the call is coming from your lead generation asset. So for example, if again, if you're if you named it shutterbug photography, I would have the winner per se shutter call from shutterbug photography or call from shutterbug, or something like that, so that when they answer the phone, they're going to hear that, right as soon as they pick up the phone.

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And they're going to know that they should greet it as a shutter shutterbug photography, part of the Joe Smith photography group or something like that. Does that make sense? However, you word the greeting. But it's just a way to inject the actual service, whoever's servicing that lead into that actual greeting so that it doesn't confuse people. And I've always told this to people in the past, like a lot of Tree Service contractors wouldn't know, when I was caught what like how to how to respond to a customer when they would go out to the customers' location to give them an estimate for a Tree Service job. When you know, the caller called in and it was a different Tree Service Company Name because it was a lead generation asset, I've always told them, You just tell them that smart our lead generation website, and it just hasn't been updated with our brand name that's all about that's all you have to say. So my point is Don't lie. Just try to work it into coming up with a creative way to work it into there, to where you say, you know, the service providers name in the greeting as well as whatever. And if anybody if the question ever came up why called Soderbergh photography? Why is Joe Smith photographer, answer, you know, answering line, so Well, that's because that's a lead generation website that we've had on the web that just hasn't been updated yet or something like that. And that's I've always been able to get around it that way and never had any issues. So that's, that's how I would recommend that, again, you build it with kind of a generic brand name, as shutterbug photography would work? Well, I know, don't know if that's really what you're planning on using. But use that as your brand name until you get a service provider that's going to be in place for what you hope to be long term, don't do it right away. Don't switch the brand right away. Because what happens if you find out that they're not, you know, they're not going to pay you on time, or they're a pain in the ass to deal with. You don't want to start switching the brand name of a champion that said, just so you guys know, a lot of stuff that you're doing in GMB right now is a bit, you know, I would caution you make any sort of significant changes in the Google My Business assets except for perhaps when you first set it up, because Google is certainly on a rampage right now with triggering suspensions for like the slightest kind of changes. And it's, there's no rhyme or reason to it. So I don't know that change. I've gotten away with changing the location name of GMB assets, I mean, many times in the past, even changing the location address without being triggering a suspension or re-verification. But right now, Google's got like what I call an itchy trigger finger, they're looking to suspend with some of the slightest changes if it's a brand new list, and you might be able to get away with some immediate changes. But once it's been established or aged for any period of time, it seems like any sort of significant change can trigger a suspension. Now that all might change again, and a few weeks or a few months, I don't know. Right now, it's a bit hairy. I would rather and staying away from any sort of big changes, but that's, that's why I said guys, you know, there was a period of time of almost an entire year now that we could get away with murder. And now they're really cracking down on it. And this is a fluid type of business guys, you have to evolve with what's going on in the current state, or you know what I mean? And so that's why I don't recommend going after building a bunch of lead generation assets right now. In fact, we kind of more or less, I think Marco would agree with me. I have kind of switch back to building like a real GMB asset that you can have access to verifying the address that kind of stuff and then building that out Local GMB Pro style, instead of building a bunch of additional assets that could potentially get terminated or suspended right now. Marco, do you want to comment on that?

Marco: Yeah, I hate doing a whole bunch of work for you know, when it's possible that you're going to get shut down. Think about this. And I mentioned this in another group that I was talking to, so has an Uzi right now. And they're just blasting anything that moves. Why in the fuck would you stick your head out right now? It's really that simple. Think about it. So that's happening. Someone's got the Uzi out there shooting anything that moves, you don't stick your head up, you turn around and get and get the fuck out the way. So right now just leave it alone. And the way to do it is you go to local GMB Pro, which is totally you can work in somebody else's asset, right, a real company with a real GMB. And if anything happens, you can go and ask for it to ask for the suspension to be removed. So a whole lot simpler, you can still apply all of the principles that are taught to this area except that controlling the asset has become just almost impossible, I'm not gonna say impossible because nothing's impossible, somebody will figure something out. Another way to get around Google and it'll go wide open again, Wild West. But in the meantime, it's almost impossible for you to control the asset. It means that if it gets suspended, there's no way for you to recover the asset, you just have to let it go. And now you lost whatever however much time you invested in it. That's another one of the reasons why, you know, all this time, time is always is so valuable, that I had to come up with a way instead of rebranding these assets I didn't for somebody else come up with to come up with it with a simple solution. So that I wouldn't my staff or I wouldn't have to go through all the work of rebranding with it. And that's just giving the person that answers the phone. A simple line couple of seconds. Yeah. And that takes care of everything. Think about how much time you just save. If you do it that way, then if you do a brand and you try to rebrand. So it's time Don't waste all that time on shit that might not pay off and it might you might get away with it. And I mean, if you are willing to take the risk, then go ahead and gamble on and I'd rather go on work on something that I know is going to be around for a while and especially if it's a client or something that's really important. That's making me money. I don't want to lose it. Agreed.

Do You Have Any Case Studies That RYS Stacks Benefit Authority Sites In Broad Niches?

Okay, next is I am building out an authority site and health niche. It seems that our wise stacks are geared towards local GMB assets. Do you have any case studies that are wise tax benefit authority sites and broad niches? Well, they most certainly do. You know, Marco always says local is relative. Right? So it really, you know, we have been pushing because there was a wide-open loophole guys, for the last year, really, because it was July of last year that the loophole opened up for GMB stuff that is now being shut, which is what we've been talking about today. But you know, for a year, that's why we really shifted our focus because there was a wide-open opportunity, and we will want to exploit it. And that's what we did. But now that loophole is closing, but RYS was actually built the that was developed that that that strategy, that method was developed not strictly for local at all. Ok. So again, probably because we had been touting GMB stuff for the last year. That's why it may seem that way. But that's that is absolutely not the case. Like in other words, RYS drive stacks can push authority into national global sites, national sites, you know, regional sites, whatever you want. Your local is relative. And that's what Marco always says. So Marco, how would you best explain to him?

Marco: Yeah. I can't go into that I'm not going to reveal anything that I'm working on, you know how difficult it is, especially if it's making money because people will try to go and tear it down, spam it, reverse engineer it and then say they did it. So I don't like revealing any particulars of what I'm doing. As Bradley said, your local is relative. And the only difference between a local niche and something national, global, regional, whatever it is, is the way that you approach it. It's the way that you approach the entity. We teach all that RYS Academy Reloaded or if you order a done for you are is that you will get the done for you user's guide that tells you what to do. We've also died also done countless webinars on entities and iframes and entity stacking iframe stacking. I did the webinar for the charity right when I was holding the charity drive where I did a series of three webinars where we went over the entire thing and highlight get the most out of a drive stack kit. Think about it just local, are you going to miss the point of what drive stack and G site can actually doing? How it pushes power to the destination and to everything that's attached to it? It misses the bot if you only think of it as local, then that's the only way that is going to work for you. Because you're not thinking outside the box on how you can push that power to whatever it is that you're looking to do.

This Stuff Works
Bradley: Yeah, yeah. And again, that's, you know, I certainly understand the reason why somebody might assume that it's only for local in this because that's what we have been talking about how to apply it to local since the local strategy was what we were really pushing for the last year. However, as I said, we have all with what the current statuses, right that whatever the current situation is the environment. And right now, again, I'm not pushing hyperlocal stuff. In fact, I'm working on, you know, my new business model and just maintaining my existing client base right now and looking at different ways to produce results without having to have to rely specifically on hyperlocal stuff as we have been for the last year. So I'm you know, my point is that RYS drive stacks are still absolutely foundational because they're so damn powerful. And what's great about it is they become an SEO firewall, like, we use that as a foundational method, because from there, we can do all of the additional nasty SEO stuff that we want to externally to the actual drive stack and protect our money sites are our primary assets within the drive stack, right. So it's almost like building up a shield around it that then we can do everything nasty we want to to that shield, and it's not going to hurt otherwise, all it does is end up helping it to rank. And we have countless examples of that. My new business model, specifically, I created a new business, like I said, new website, which is actually just Click Funnels page, it's a single landing page. And I'm ranked in the top three for my state now for my primary keyword. And all I've done is I think four or five press releases and a drive stack. And I haven't even built links to the drive stack yet. And so it just goes to show you that it's very, very powerful. And that's why you know, we always suggest that a standard operating procedure, if you haven't gotten a battle plan, go pick up the battle plan, there's the the the banner to go buy it right there. And that explains how and when to use them. Whether it's a local site or national site, it doesn't matter. Okay.

Bradley: Scott's

Marco: By the way, before you go on for the new mastermind project that we have, we will be building an authority site, and it's going to be national. I don't know if that's ever going to get out of that specific group. But it'll be available for anyone who is lucky enough to get in there. At one point or another. We're still working out the details. But we are going to be building a National Authority site to take down the top guy in the niche.

Bradley: I know we will do.

Do You Offer Affiliate Programs Of Your SEO Courses?

The next one is Scott, I think is Scott Walker. He says I belong to a number of groups and get a lot of questions about how to I feel these people really need your courses. How can I become an affiliate? A reach call just contact Support, [email protected]. If you're looking I don't think we have an affiliate program for me. Why be yet but we probably should at some point? We don't?

Marco: I think we do. It's really simple to set up a failure, right to both [email protected] and [email protected], Scott and we'll take care of you Well, we'll figure out how to give you affiliate links so so that you can push our stuff. We don't mind you pushing our stuff.

Bradley: Yeah. And I know we've got affiliate stuff Semantic Mastery training, as far as the done for you products. I wasn't sure but yeah, you know, I'm sure we can get you that too. So absolutely. He says I don't plan on making this a full-time career, but would like a bit of financial incentive for serious referrals. Your courses are still the best bang for the buck. Thanks. Yeah, I thank you. I appreciate that. Scott.

How To Have Access To Bradley's Real Estate Group?

Ernest is up. He says, Hey, Bradley, how do I find out more about the Real Estate Group you have? I'm new to this page and don't know how to access it. Thanks for all the great information. Well, Ernest. That's a great question. So, unfortunately, the accountability group that started as a very small accountability group, it's only available to mastermind members that have expressed an interest in and that's only because it's, it's the first time I'm going to run the accountability group. So I wanted to keep it very small, very exclusive. And part of being in our mastermind is that our mastermind members always get the first opportunity at these sort of things. Beta testing, for example, they get the first opportunity for new training that we release, or new small groups like this, like the one that I'm talking about. So, unfortunately, it's not something I can share with the greater public right now. Or the broader public, I should say, we at some point, it may be something that we present outside of the mastermind, but I can't guarantee that I can't tell you when that's going to happen or even if it will happen. So, unfortunately, if you want more x, more information specifically about my accountability group, you have to be in the mastermind. However, that said, I do feel strongly enough about my new business model that I am willing to share where you can learn about the actual business, you won't have the account access to the accountability group with me, and my partners, and all this cool stuff that we're doing to help our members get very profitable very quickly. I've been very fortunate with this new business in the last three months and done very, very well very quickly. And it's because of our I think it's because of our ability, like our knowledge. And I'm not saying me specifically, but just like us as a group, like we know, and you included, you're on this hump day hangout webinars, so you have access to a wealth of knowledge just from us in our Semantic Mastery YouTube Channel, as well as probably other groups and things like that. And the new business model that I'm in is primarily being as being like the competition is primarily using traditional marketing methods like direct mail and stuff, and don't get me wrong, I'm doing that too. And it works. But knowing what we know about digital marketing, and being able to apply that to this business that is virtually uncompetitive, compared, you know, relative to digital marketing, it's giving me like an unfair advantage, a competitive edge over most of the other people competing in this space. And it's not an overcrowded business space anyways. And so again, I think that I feel strongly enough about this. And I've done so well, so quickly with this, that I don't mind sharing this URL with you guys to go check it out. Because I learned from this guy, he's got a great course.

And I'm going to post the link here, and the course is called, there's a webinar for it specifically if you want to, and I posted the link to the webinar, so you guys can get an idea anybody that's interested in what the new business model is, I'm flipping vacant land. So it's kind of like flipping houses, but I'm flipping vacant land, it's kicking ass. It's a relatively uncompetitive business, especially if you know digital marketing, and you know how to apply digital marketing principles to the business, you can absolutely crush it. You know, I can't, I can't tell you that you're going to repeat my results. But I pretty much I feel very strongly that most people, especially in our group could, because of like, I guess said how, how quickly, I've been able to get, like, make serious, serious money with this business, and just a few months. So again, the course is fantastic guys go to semanticmaster.com/LPG webinar, that's LPG dash webinar that stands for land profit generator webinar, the guys from Austria or Germany, excuse me, his name's Jack Bosch, it's he's kind of a goofy guy, but he's great. He's a great teacher and instructor, he's got a great course, if you go to the webinar, it's obviously going to pitch you the course at the end. But it's exactly what I took and went through. And it took me one month to go through the course and set up my will because we know, we know marketing guys, right? You know, everybody on this webinar knows how to set up a landing page. So I spent a month going through the prop product there the training, and then I set up a landing page and kind of developed out my SEO plan. And my ads plan because I'm using paid traffic to. And within my first month, you know, a month later I started my marketing. And within my first month, I landed my first deal and make $15,000. Again, I cannot say that you guys are going to make that kind of money. But it's very, very possible. And since then I've closed several other deals and made many 10s of thousands of dollars on top of that. So it's a great, great course, this is not an affiliate webinar or guys, and I'm not trying to pitch you on this for any other reason other than I think there's a lot of opportunity in this business for digital marketers, that a lot of the people actually competing in that space, really have no clue how to implement what we do you know what I mean. And so I think there's a lot of opportunities there. So again, if you ever wanted to come to join the accountability group that I'm hosting, where we have a small group, and where we've got like a slack, slack group, you know, Slack channel, where we can communicate in real time, we're holding weekly accountability meetings where we discuss current events within the business and like current deals that are pending, and that kind of stuff, you have to be part of the mastermind to get that.

So, anyway, it's pretty exciting guys, I'm really, really, really excited about this business, something I haven't been this excited about a long time, because it's not the typical cat and mouse game with Google that I've been playing for 10 years now. You know, it's, in fact, it's a breath of fresh air because it's, you know, I can very, very quickly have been able to generate a lot of leads for my own business, my own real estate business now, using the principles that we know. And it's almost like I said, the competition is almost nonexistent my SEO, I'm already in the top three for my primary keywords for the state of Virginia, which is I'm into, I'm targeting the entire state of Virginia. And I'm in the top three for with within what, two, two and a half months, with just a handful of press releases in a DR stack, and a single page landing page. It's It's incredible. And I'm getting leads every single week, eight to 10 leads every week just from Google and a couple from Facebook, actually. And then I'm doing some direct mail. So it's crazy. But you know, I get 25 to 30 leads per week and about a third of them come from Google and Facebook. Just from our you know, organic stuff, really, and some paid traffic to. So it's a great business model, go check it out, you'll get to see what it's all about. And if you really want to get in on the accountability group, then come join the mastermind and you have an opportunity there. All right. Great question, though. Ernest, thank you for asking.

What Are Your Thoughts On Google Site Kit?

Next one says, ran across a WordPress plugin called Google Site kit made by Google, really a WordPress plugin made by Google No shit. Okay to connect all Google functions like AdWords analytics to site any thoughts on using a plugin like that? I'm now because I haven't seen it.

Um, I don't see why it would be an issue. I mean, I know some people don't like, like, they think that they want to keep Google out of their site. But trust me, Google knows everything about your site. Well, regardless. It's funny because I remember a few years ago, people would say that they wouldn't put analytics on the site or, or submit the site to search console. What used to be Google Webmaster Tools, because they didn't want Google knowing what was going on with their site. Yet they'd have a WordPress site with Google Fonts installed. Or, you know what I mean, it would they'd access it from Chrome, you know, so it didn't make any sense to me. But, uh, you know, I don't see anything wrong with it. Marco, do you have any thoughts on that?

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Ah, you know, me, I hate giving Google more information than they need. I don't know if I'm going to be putting all that together. Although Yeah, if you already have analytics and search console, by all means. If you're using AdWords and YouTube might as well because they're already on your website anyway. But if you don't, and you don't want to get it. There are websites that I simply refuse to let Google into, then they are you going to have to make that choice? Do you let them in? Or do you not?

That's interesting. I might actually play with that. I might even put that on my new. No, that's just a minute. Well, I've got a blog set up on a subdomain for my new business, I might put this on that. So I can play around with this plugin a little bit. I've never cared guys, I'm not gonna lie. I've never given a shit about it. Because I always submit everything to search console so that it can get indexed quicker and everything anyway, so I know everybody teaches their own, but I've never had any issues with that. I like to use analytics. I'm not an analytics nerd, but I do like the data that it provides. So you know, honestly, and I and I put, I put the Google Tag Manager and the remarketing tag on everything now because if you're not using remarketing, and the Google Display Network for remarketing, you're out of your mind, you're missing out on a lot of additional traffic, because it's and it's very inexpensive. So to run remarketing and retargeting, it's remarketing on Google retargeting on Facebook, but I run a lot of remarketing ads for clients as well as lead gen assets. And my new business as well, just because once people land on the side if they haven't converted, why not continue to market to them until they do convert? Or until they get annoyed? Which I don't care. So anyway, but that's pretty cool. I'm going to actually install that.

Chris: There is also one more thing that many people never think about. So if the site before you has like Google tools installed into the site after you as Google tools installed, Google knows exactly like when the past it's going, you know, like users going. So you can hardly like to eliminate Google at all. If you want to hide.

Bradley: Yeah, it's very difficult. Because Google owns the internet, or a big, big part of it anyways.

Would It Be Difficult To Rank A GMB Listing Organically If You Don't Set Up A Related Listing?

Anyway, next is Gordon, what's up, Gordon? He says, Hey, guys, thanks again for helping us, customers. Your generosity is greatly appreciated. Thank you, Gordon. He says last week, someone asked a question about whether or not it was more difficult to rank a new site for local business niche and location if you didn't want to set up a related GMB listing but your answer was about local organic rankings in general and did not address the GMB question. If you want to rank a new site for a local business niche location, if you didn't want to set up a related can be listed but your answer was about local organic rankings in general and did not address the GMB question. Okay. I'm not sure how those are two separate things. But could you please comment on whether it's more difficult or the same difficulty to organically rank a new site locally without setting up a related gym be listening? I think you misunderstood my explanation. So I'm going to try to explain it again. But it's going to be the same explanation. So I may, maybe, maybe Marco can chime in here in just a moment and rewarded or convey what I'm trying to convey in a different way that makes more sense to you. But it's the same answer that I'm going to give you before the problem with ranking a local site, or a site for local keywords is that in the organic section, instead of in maps, is that you're competing with a lot of directory style sites now, which are highly authoritative, highly or, you know, very aged domain, typically, which carry a lot of inherent authority. And it's very difficult to outrank them, depending on the locations, you know, obviously, if it's more of a smaller area, then you can typically get much better results because they're not, if you're targeting like neighborhoods or suburbs, those kinds of things, you're you can usually get much, much faster results similarly to what you could within maps, but I'm talking about in the organic section, because a lot of times the directory sites are not optimized for any of those smaller areas, right, that they're optimized for the greater metropolitan area, right, which is an all-encompassing type of keyword, location, keyword, location modifier, so to speak. But when you're talking about trying to rank organically for like, again, I'm going to use Fairfax, Virginia, because that's a big area. very competitive SEO area for SEO in Virginia. So Fairfax, Virginia, if you're trying to rank for like plumber or plumbing contractor, Fairfax, Virginia, again, and I'll just approve it, you know, we'll go just do a quick search if I said, you know, plumbing contractor, and I always use contractors, guys, but that's because that's primarily what I've done for the last 10 years. If I say, Fairfax, plumbing, Fairfax County plumbing contractor, excuse me, Fairfax VA, what do you see here? Yelp, home advisor, branding.

Go ahead. Even before you get to the organic tea, scroll back Oh, look, right. You got Well, this. It depends on the industry, but Google guarantee. No, but yes, yeah. Then ads, then.

Yeah. And then what do you get, then you get three directories in a row, then you get a company that's been around for a long damn time, John C Floods a big contractor up in that area, then you get another director directory, then another really aged authority if type site that company has been around, then another directory, you see what I'm saying about this? out of the top 10, it looks like seven of them. And the organic section which is already buried by Google guarantee. ads and maps. It looks like seven out of the top 10. organic rankings are of other directories. So again, I'm not talking about GMB stuff. I'm talking about organic rankings. Can you rank a local a site for local terms in the organic section? Yes, but it's a dogfight is what I'm telling you. Yes, you can. And it depends on the location modifier the that you're trying to rank for. Right? If you're Fairfax is a broad that cut because Look, listen, like in this example. Fairfax is a county, Fairfax as a county, but it's also there's the city of Fairfax, too. But there are 23 locations within Fairfax County like Vienna and oak 10 in Tysons Corner. And so trying to rank for those would be much easier, it's still relatively hard or difficult. But trying to rank for a plumbing contractor, Vienna, Virginia is going to be easier than trying to rank for plumbing contractor Fairfax because that's essentially targeting the whole county or the city. But either way, it's basically one and the same, they're synonymous. Right. So my point is, it's very, very difficult to do that. And that's because Google is for whatever reason, they're promoting index pages of other directories on their primary index page, page one, which remember, Google is nothing other than an index of listings. And so all and when what happens when you click through to this, it's an index page on Yelp, for plumbers in Fairfax, which I think is stupid. Like you go from one index to another. I think that's dumb, but it is what it is. And so again, like I said, That's why I have I've shifted years ago, I shifted away from ranking, trying to rank organically through just sticking to maps, because again, look at it like that, that always came up first, it tended to be a lot easier to rank for maps than it did for organic. But yet, can it be done? Yes. But you're in for a dogfight. That's all I'm saying. So I don't know if I explained that any differently than I did last week. Marco, do you want to take a stab at it?

Marco: No, that was perfect. That's all I added to what you said was the amount of power that you'd have to push. I mean, how do you explain the amount of power to take down Yelp? And the amount of work that you have to do? And is it going to be worthwhile going for that? It could be for your contractor, but you may not be getting paid enough to get you paid back for the work that you have to do to get there. I know that you have to push massive amounts of power. We have ways where you can push massive amounts of power, but it's going to require more money than most local people are willing to pay.

Bradley: That's correct. That's the point with the right budget, then yeah, you could do it. There's no question. But a lot of times trying to, you know, like, because of these like the plumbers here that I'm talking about, like John C Flood and FH for their well, big established companies, that they've got a lot big. They've got deep marketing budgets, like deep pockets, you know what I mean? So, you know, if you're trying to get your foot in the door with a smaller company, a newer company, whatever, that's got a smaller marketing budget, there's really no way to compete with that. I mean, you can, but it's going to take a lot of time and a lot of effort. And it's not going to again, Marcos correct, absolutely correct. They're likely, it's weird how they turned to blackmail, but they're likely not going to have, you know, pay you enough for the amount of effort that you're putting in. So it makes sense. And if they give you a small, if you have a smaller budget to work with, then it could possibly still be done. But it's going to require more time because you're going to have to stretch, you know, do a little bit at a time because that's all the budget allows. And chances are you're going to lose the client before you ever get them to reach because it's taking too long. But it's hard to explain. I know because especially again, I don't know that you're dealing with contractors, but I've dealt with a lot of smaller contractors, in fact, that was my primary client base for the last 10 years is smaller contractors. And so it's difficult to, you know, explain to a contractor, and it's like banging your head against the wall when you say, Listen, if you want to get results really, really quickly, I'm going to need more money. They say I don't, I don't have any more money. But I want you to give me results right away. If you got me results, I'd have more money. Well, I can't get your results without more money. And it's like, you know who's on first, you know what I mean? It's that whole chicken and the egg type thing cart before the horse and that kind of stuff. So, again, I don't know if I explained anything different. But um, there you go.

What Do You Think Are The Niches That Have A Lot Of Spam Listings That Trigger Google's Suspension?

Based on your experience, what are the niches in addition to pest control that you believe Google thinks has a lot of spam listings, and that Google may have a trigger finger for regarding their suspension tirade for just editing, listening? Thanks, again. You know, Marco, and I actually talked about this just briefly right before the Hangout today. And it's hard to say I mean, there are certainly that some that are more known to be spammy than others. pest control is definitely one of them. I know that for a fact, garage, like overhead garage doors is another one that's incredibly spammy. And so you know, that I know that one would be one that I'd stay away from locksmiths, I believe is another one. So there's a number of them that are there. But as far as you know, I don't know because right now, Gordon, a lot of the, like Google's on a tirade period. And as Marco said, it's like somebody firing an Uzi. Why would you ever want to stick your head up? And it's almost like, I think anything's a target right now. I don't know that to be sure. Because I've stayed out of intentionally I've stayed out of a lot of the GMB listings recently, for even my clients other than just doing GMB posts, specifically for that reason, because I don't want to stick my head up. That makes sense. But so, you know, again, we don't work for Google. So I can tell us specifically which niches are worse than others. I do know some that have historically been spammy and pest control is one of them. So I probably should have kept my ass out of my clients' pest control. But it's such an established site. We've never done you know, business and we like free for seven years. I've never done anything spammy. All I did was change, deleted an image of a photo, uploaded a couple of new photos and published the GMB website because, for whatever reason, it had been created, but was never published. And I click the Publish button and boom, suspended. And that was two over two weeks ago now is about Yeah, it was just like, I don't know, 1718 days ago now 17 1717 or 18 days ago now and it's still suspended. So again, I don't recommend really doing a whole lot in GMB. If you can get away with it. Marco made a good point last week where he said if you if you're just got a new listing verified, you can make all your changes right away that does make sense as likely won't get suspended because it's new, you've got to you got it up, you know, kind of updated that kind of stuff. But if it's been established, I'd keep your ass out of it for right now. Honestly.

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Marco: Yeah, and I'm trying to do and to clear that up. Once you get it back, I think maybe the I didn't communicate that correctly. Get all of your edits and all of your work done before you send for the pin, get as much information in there as possible images, videos, however much of the information what we teach it in Local GMB Programs, I'm not going to go through everything that you can do for the listing. But once it comes back to the there should be no reason for you to touch it, because everything is then correct already. And then you can just concentrate on the next part of local GMB Pro, which is post images post posting in a certain way. Your images, your images have to be done, right. They have to be done correctly, we show how to get images we show it all. But the whole point is, once you've sent for that pin, and you verify it, don't touch the fucking thing. Don't do anything, leave it because now you're taking a tense at at at at getting suspended. And that's that said this for now. It might change. Yeah, we don't know when we don't know how long we don't know which niches and which ones are going are still going to have that hair trigger. We just don't know. Yeah, sometimes I wish I were a fly on the wall of Google GMB to know what the hell is going on because there's no rhyme or reason to what they're doing.

What DYF Schema Markup Creation Do You Recommend?

Correct. Next one's from Scott again. He says a few weeks ago, you mentioned service for done for you schema markup creation. I have a multi-location client and my schema markup needs some major help. Would you please give us the name and the URL again? Thanks. Yeah, it was Ryan Rodan, he was a mastermind member for quite some time. And he got really, really geek out on schema. And he really did. And so like he created a certain he ended up because he got so good at it. And he had so many people asked, I'm all the time like for help with their schema, he decided to create this. And I'm assuming he still does it. I haven't talked to him in probably two years now. But it's skeema.pro. And it's spelled instead of the way that schema is really spelled he spells it's skeema.pro. So just go to Skeema Pro. And you can check out a schema code order structured data overhaul, he's got several he's got, you know, the guy knows what he's doing, at least he did two years ago. And as long as he's still staying up to date with what's going on, which is geek out as he was about schema back then I'm assuming that he is still up to date, or he's staying on top of that stuff. But just reach out to him. Tell him that we sent you. We don't get any affiliate referral or anything for that. But it's always good too, you know, give credit to people that refer business. So check it out skeema.pro, and that's spelled, SKEEMA Pro. Right.

How Would You Setup A Schema Page For An Industry With Lots Of Q&As?

Fitz is up. He says Good afternoon, gents. Thanks for allowing this forum to continue. It is greatly appreciated. My question today is Google loves QA should we add a single question and answer to one-page post? For the website? I asked because the new schema requirement is to only have one q&a per page, but in an industry with a good number of Q and A's. Do you put only one page for 10 or more pages? Do you think that is valuable? Okay.

Bradley: I'm not I had always lumped similar questions together. And q&a post guys are great content for blog posts, and then you could break them out as individual like GMB posts. You can create a syndicate, you know, blog posts with them, that kind of stuff. But my point is, q&a posts are great. And a lot of times and I've talked about this in syndication Academy, I can go over it just now we don't have enough time. I was gonna say I can go over briefly. But we only got five minutes, I show you some ideas on how to do that. But I had always lumped similar questions together on the same page. However, if the new schema requirement is to only have one q amp a per page, then yeah, I mean, I don't see why not. I would just do it as blog posts. Right, I would do short blog posts and mark each blog posts. So no, I wouldn't dedicate a whole page to it. If you're going to have a page, I would have q amp a, you know, grouped in similar questions into groups and separate and different headings sections, right header sections within the page. And then even then you can create a table of contents with jump links. And again, can't get into that, because Margot, kill me. But you can do things for that page to make them more powerful too. But what I would do is for the blog posts, yeah, I would mark up blog posts with individual Q&A markup, right, that's what I would do. And in fact, you could even probably link from the page where you group them together with within certain headings and that kind of stuff, then you could probably link the individual Q and A's to blog posts. And again, fits in fewer in the mastermind, which I think you're trying to get back in Actually, I heard something about that. We can go much more into depth on how you can get the most power out of that same setup that I was just mentioning, and specifically how to structure the linking the internal linking from within that site because you got to do it a very specific way. Now, Marco just revealed in the mastermind recently about certain things that have changed recently that pertain to internal linking that we'd have to cover in the mastermind. So all right, I think we're just about out of questions. And we're almost out of time.

Should You Include The Geolocation Of The Photo For A New GMB Listing?

Justin says for new GMB, would you include geolocation information in the photo files? Or do you think that's spamming? No, I would absolutely include that. Because here's the thing, if you're taking photos, like if, if the business owner, so to speak, was taking photos from a mobile device, with GPS enabled, which almost all of them are, that's going to have that embedded information by default anyway. And if they're uploading it to their own GMB listing, then it would see that if customers are uploading photos, remember, like for stores and places, as you know, I'm a Google local guy, you know, I do a review, I don't do it all the time. But when I think about it, if I'm at a restaurant, or if I'm in a hotel or something, and I and I think about reviewing it, then I'll take a photo and upload that with my review. And guess what, it's got my GPS, my access data, right? My geolocation, geo metadata is it is embedded in that file. And that then gets uploaded to that GMB listing by as a customer photo, right. So, by the way, that's if you're going to be doing a lot of uploads to a GMB right now, I wouldn't do it as an owner, I would do it as a customer. So you could do that through persona, email, persona Gmail accounts, guys, you know, persona profiles, Google profiles that you set up, so that you're you don't trigger a suspension from uploading photos, I haven't heard of anybody actually will actually Marco had one that was triggered from uploading a photo. But if you upload as a, if you upload a photo to a GMB listing as a customer, then Google can't suspend the listing as far as I know. Now, you know, as far as I know, I haven't heard of that happening. But I have heard of uploading a photo as the business owner, so from within the GMB dashboard, and it causing a suspension. I haven't experienced that myself yet, yet. But a customer photo wouldn't do that. So again, think about that. It's not spammy at all. Now, if it's an image that Google knows is on the web, which Google's image recognition is incredibly good, and all you did was change the metadata, then that could perhaps look spammy. And that might be something that triggers trouble in the future, I haven't seen it trigger anything right now. But a quick way to determine that guys, as you can always go to 10, nine, calm is one of them.

There are probably other ones at Google, I think even has its own image recognition engine that you can play with, I think Marco shared that in RYS or something. But tonight, calm is free. And you can just actually go grab the image and drop it in here. You can even take them if it's already on the web, you can take the URL and drop it in here. Or you can just actually take the photo from your country from your, you know, your file system on your computer and upload it. And it'll tell you if that image has already been indexed on the web. And I will show you where if it has been. Right. And again, 10 is not as good as Google with that, but it's, it still will give it So again, if you're just taking an image that's already been used on the web and changing the exit data, then you know, that may cause an issue in the future. I haven't seen it cause any issues currently. Although it's not as effective either, though, just keep that in mind. And we've proven that. Alright.

Want to keep that tab open. So I want to check that out. All right.

Let's see. Thanks for your answers before thanks so much for the information off topic, but I'm in Richmond VA today from a totally familiar those areas mentioned. Okay, so he's talking about like Fairfax and all that. Yep. Alright, guys. Well, we appreciate y'all being here. mastermind webinar is tomorrow. For those of you that are in the mastermind, and thanks, everybody for sticking around. You guys. All hung out. Thanks.

Whoo, you all right, man.

See you guys tomorrow. Then.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 243

By April

Click on the video above to watch Episode 243 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Oh, well we're live. Welcome everybody to Hump Day Hangouts, the one where I'm busy posting GIFs on the hump day hangouts page and forget that we're going live. So welcome to Hump Day hangouts 243. It is the third of July 2019. That is the day before the Fourth of July. And we got everybody here. We got a bunch of good stuff coming up. And we got some really good questions today. But before we dive into things going to say hello, real quick. Glad to see Chris you're still here with us. You have survived the heat wave so far. How are you doing, man?

Chris: Yeah, the heat wave is over. So happy to be here. Yeah, as long as we are below 95 Fahrenheit. Pretty good. Like, anything above that. That's good.

Adam: Oh, you're doing good. Good. That's pretty toasty. Uh, yeah, it's like 72 here. I'm loving it. So yeah. 95 getting pretty warm. So Hernan how's the winter treating?

Hernan: Yeah, it's fucking cold dude, but other than that, it's good. Hey, what's up everybody here I'm pumped sending today and I'm really excited about POFU Live 2019 some good stuff coming up. So if you haven't gotten your ticket, what the hell you waiting for the gonna go out fast and you know people are coming or having you know, a great time before, during and after the event. So it's gonna be good, man. I'm excited.

Adam: I agree. I agree 100% with you. Also, I'm working on the VIP event. For those who have decided to take us up on the VIP event offer which we highly suggest you do. But it's a great way also not just to have fun, but we get together the day before the event you get to meet everyone. Not just us but the other attendees and spend some time doing some really fun stuff. We got some an awesome event lined up and then, of course, we jumped into the event itself. So Marco, how about yourself, man? How are you doing?

Marco: Dude? I think we're having one of those Arctic vortexes.

Adam: Shit. What's going on?

Marco: It's 67

Adam: Yeah, you gotta you got your park on and like a beanie.

Marco: I have socks on. killers, things you have to go through and cold.

Adam: As tough. You know, we'll sing a song for you know, trying to tear you up. So you don't

Marco: say a prayer. sing Kumbaya?

Bradley: Yeah, I'm fucking crying and concerned for Marco. Can you tell?

Adam: I've been seeing the sarcasm. Terrific. Bradley, how you doing, man?

Bradley: I'm good. And speaking of POFU Live 2019.

Adam: Oh, look at that.

Bradley: Yeah, finally got her. I got our first batch of shirts.

Adam: And oh that's awesome.

Bradley: Represent. Yeah, things are good. It's hot. It's hot here. So I must have taken the heat from Marco apparently. But yeah, I'm excited. This week holiday week. I'm actually as soon as we get off the webinar today, I'm headed out from the mountains to go ride a TV for the weekend for the long weekend, which is going to be nice. I'll be unplugged. So if anybody tries to message me tough shit.

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Adam: Then now's a good time to ask you then, you know, I know we've talked about a little bit. But with the mastermind members, you kind of opened up, I don't know how much you want to share with us. But you're gonna be doing some training with few of them. Right?

Bradley: Yeah, my new business model is doing really, really well very, very quickly. And so in the mastermind, I'm kind of doing a very small group, accountability group type thing, it's an additional paid thing, because I'm going to be spending a lot of time over the next 10 weeks, helping a very small few people in the group that decided to want to learn more about the business model, which is it's real estate flipping real estate. And it's, it's, it works really, really well. And it's not just houses. But again, it's we talked about this stuff in the mastermind, but it's a it's very profitable, and it's going to be cool, we've got about six people, maybe seven, that are going to join me in the next 10 weeks where they're going to learn the model and the marketing and kind of try to duplicate the kind of success that I've been able to achieve very quickly, very, very lucrative business much more lucrative than doing digital marketing alone. What's cool about it is you get to apply our digital marketing expertise or knowledge to this business, and it really gives us a competitive edge over the other people in the space because most people aren't, don't have the digital expertise, right, that we do. And when I say we, I mean, you know, our group our members. So it's, it's a great strategy to get it, you know, get some big paychecks very, very quickly. And, and I'm loving it. I'm absolutely loving this new business. It's very, very lucrative. And it's fun. I'm learning a lot. So I'm really excited about it. And I'm anxious to get that started. That starts Monday, July 15.

Adam: Nice. Yeah. And that's a great way I'm glad the mention that I love when you can kind of leverage You know, one area so when you're going into you know, either a market or into something else you're not, you know, just starting over, you're able to take the digital marketing into that and you know, start knocking out some home runs pretty quick. Cool. Well, real quick, just anyone watching, first of all, thanks for showing up to Hump Day Hangouts. If you're new thanks again for watching. You're in the right place. We're going to dive into some questions here real quick, and start getting to that. If you are here and you want to come back and ask questions or maybe you're watching the replay, you can always go to semanticmastery.com/HDquestions and ask away, you know, we do we first come first serve, we ask that you just try to limit it to one or maybe two questions, we want to make sure we get to everyone. But that way, you can ask ahead of time and then come back and check the replay. If this is a time conflict, maybe on the phone with the client, whatever it may be. And then the first thing you should do after checking out Hump Day hangouts is grab the battle plan. All right, this is going to give you the processes for a lot of what you need to do whether you're working maybe you're putting up a new site, maybe you got an aged domain you're working with the client want to know how to use press releases, whatever it may be, grab that you can find that at https://battleplan.semanticmastery.com. And then after that, when you want to really take things up a few notches, you want to be a part of a network you want to grow or build your digital marketing agency or apply this stuff to your own business. Come join us in the mastermind https://mastermind.semanticmastery.com. And last but certainly not least, if you're you want just save yourself some time, we've got empty https://mygb.co right this morning, get your premium done for you SEO Services, get syndication networks get our way as Dr stacks, get this stuff done for you can arbitrage this stuff, get it applied to your clients, your own projects. And that way you don't have to spend the time doing it yourself. Other than that, I wanted to touch base on something we got going on this week only we talked about POFU Live guys if you want to grab your tickets now is definitely the time next week, the price will be going up and it'll be staying there. We just wanted to offer these for early bird pricing. So you can take advantage of that grab, it helps us plan. And in return, you get to save a bundle. And last but not least with that we've also got for the July sales going on right for us here in the States, tomorrow's a fourth of July, we've got a cool sale going on not only with Semantic Mastery but also with MGYB. And if you're a subscriber on either of those, you're getting some awesome deals. And if you're checking this out on the Hump Day Hangout page, and you're not a subscriber, you can do that right away. Just opt in right there. And we will send you what the deals are and how you can get them all posted on the page right now. So you can do that. If you're checking out the replay, you might be able to do it, it depends when you see it. But this is a limited time offer. So you have made use of this. And the next I believe three days, 72 hours before this stuff goes down. With that said anything else? You guys, are we ready to get into it.

Bradley: For those of you that are new, and I know some we have some business owners that are actually watching or have been attending because of some podcasts that I've been interviewed on recently. Our mygb.co that's again, people ask like, well, what is that? Well, MGYB makes Google your bitch dot co so mgyb.co, that's our store, where we have done for you services. It's the services that the training that we teach, like we provide the done for you services based upon the training that we teach. So the methods work really, really well. If you don't know what they are or how to apply them. That's what this is for the hump day hangout so that you can come to ask questions specifically, and we can answer those. So you know, I just wanted to welcome those newer audience members, and also encourage you to go, if you want to learn this stuff, you can buy our training and go through it. But if you're a business owner, my suggestion is that you focus on operating your business, and instead buy the done for you services. And if you have questions about how to apply them, that's what this forum right here is for. So that we can answer your questions and walk you through anything that you might need.

Marco: And just so people know, it's the same services that we use. We don't go outside of our ecosystem to order what we do. But we recommend those right Loganix we use, and we use some others. But the core services that we use are in MGYB, that's why mgyb.co was developed. Because it's the products, it's the services that we use. It's the way that we teach it. It's done up to our standards, and it works for us. And it's been tested over and over and over and over to make sure that they work for just about anybody else in any niche. Don't just think local. If you're a business owner, and you have a business that operates in the entire US, it can help with your affiliate. It can help with branding it, it can help it with just about anything that you're doing online.

Bradley: Very good. All right. Well, I'm gonna grab the screen if we don't have anything else. Can I do that?

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Marco: Let's do that. I'll take that.

Bradley: Okay, sweet. Alright, so I think, uh, let's see, I think the first question is actually, I don't remember if I answered this one last week or not, but I'm going to go with six days ago. So yeah, okay. We're going to start with this one, then I don't I don't remember answering this one. If I did forgive me, guys. I'm going to repeat it. If that's the case, anyways, friendly. Says also love the PR Episode The other day.

What Posting Strategies Do You Use When It Comes To Press Release?

So he was referring to when we did the press advantage webinar with Jeremy, from you know, from Press Advantage that was last Monday. I don't know if that offers still available. But if so that might be a good opportunity to send people to it. If anybody was interested, he said, Do you have any sort of staggering strategy that you use for PR is because a lot of websites have very few links to begin with? Does it make sense to do IFTTT, Google Sites web to auto social directories, then in the second one started press releases otherwise, that's a lot of links in the first month hitting the hint hitting the site. I know they are powerful and trusted. I'm just wondering if I'm thinking too much about this, or am I right to want to postpone it until the foundation links are done? No, you know, I understand your concern. But think about when a new business launches. That's a perfect opportunity, a perfect time to publish a press release to announce its opening, right. And so it's perfectly natural to get a bunch of press about press release links inbound links from press releases, when you're launching a new website, or a new business or a new service or new product, whatever the case may be, because, again, it's a perfect opportunity. It's like it's logical, it's normal for people to announce that and they try to get good press right? What happens if you were a new business that got featured on in your local newspaper or a local news station, you know, TV or something, you'd end up getting a lot of mentions a lot of links, probably, and that Google's not going to punish you for that, right? Those are a natural type of links, they're logical, it's, it's different. If you were to go out and buy like a link spam campaign, and slam your site with, you know, 10s of thousands of link spam links, you know, or spammy type links. But when you're doing a press release, again, that's like an announcement, you're announcing your new business or the opening of a new location, or whatever it is, it's, it's perfectly logical to do so. So I don't recommend waiting on the press release at all, in fact, that that is a standard operating procedure. And that should be outlined in our battle plan. So if you haven't picked up the battle plan, right, there is the banner to do it. And that will teach you the step by step in what order to do things, whether it's a new site or an established site that you're looking to promote a bit harder and more aggressively. All of that is outlined in the Battle Plan. Does anybody want to comment on that?

Hernan: I agree with you, Bradley, I think that I think that press releases, they can, they can also give you a lot of traffic. So I would say that for announcements. And for, you know, a decent amount of links that come from her reputable sites, as Marco would say they help you solidify the entity. So you can always link to, you know, additional properties of your own brand, like, I don't know, your Google My Business Page, or your Facebook page, or whatever that is, or your YouTube channel in case you have one. And I think that it works really well in terms of solidifying the entity and, you know, getting the first boost of lengths around your website is completely normal. Like it's it's a general practice that new and age websites, websites alike, will use to actually, you know, get the word to know them like backlinks from those gates. And those cases are secondary, you know, it's more like an awareness that thing. So yeah.

Bradley: And just so you know, I was talking with a business owner the other day, who said that he had attempted a few press releases, but didn't really see much. And he actually was talking about how some of the stuff that he's been attempting to do on his own, like buying done for you services from places that really haven't helped at all. And in fact, he's even seen a little bit of a slip. And, you know, that I would, I would caution against doing anything directly to your money site, unless you know, for sure that it's, it's going that it's proven and that it's healthy for your site. And so I was recommended to him that he got a drive stack was syndication network, but you know, drive stack specifically for his situation, and then do all of the additional external link building and SEO stuff to the drive stack because that, you know, Google loves itself. And it uses it's essentially like an SEO firewall. And, uh, but press releases came up and I specifically, you know, said that it depends on the press release service, too, because there are a ton of different press release services out there. And a lot of them will inflate their distribution numbers by using like really shitty WordPress like PBN, private blog, network-style networks of blogs, right, so they're self-hosted WordPress blogs that they've turned into syndication points where they just republish, but a lot of those are shitty domains that have been spammed, or they become shitty domains, in fact, something and basically, they can, those kinds of links can end up becoming toxic. So it's important to pick a reputable press release service that doesn't try to inflate their distribution numbers and only sticks with valid media type or news type sites. That you know. And again, there's a handful of them out there press advantages is one of the better ones, there's no doubt Quantum Newswire, who's that they've got some good distribution services out there, they don't have near as many and their distribution channels, but the distribution channels they've selected are much, much higher, they're much higher quality, they, they base it upon quality and not quantity. And so there are a few others out there that again, I've ever used, that can end up becoming toxic, that if you're pointing directly back to your money site, because some of those distribution sites, the republishing sites are like I said, PBNs and they can actually become negative ranking system. Now if you're going to use those kinds of things, you can still use them if you know where to point them, where to point the links from them. But I wouldn't suggest doing that directly to a money site, you can do it to Google properties. You could do it to other high authority type tier one properties, but I wouldn't point those types of press releases directly to a money site. That makes sense. And we cover a lot of that kind of stuff and Local PR Pro too.

How Do You Outsource Hyperlocal Press Releases?

All right, next question. It says I'm looking to outsource hyperlocal press releases. Okay, looking for software search tools. Okay, so I guess the question is looking to outsource hyperlocal press releases, okay, well go to mgyb.co, you can order press releases from us there. You know, the, again, we resell for Press Advantage, and they have the writing staff that will write them. So you don't have to do anything, but provide the instructions for what you want them to write about. And then provide the links that you want them to link to, and they'll write the press release will notify you when it's ready for you to review. And then if you accept it, or you know, suggest some edits, whatever the case may be, then we'll publish it, and you'll get the benefit of that. So I would highly recommend that you do that, if you're looking to do a lot of them, then I would recommend you get your own subscription so that you can publish more press releases, instead of paying a one-off fee for each one. And in that case, again, you can just use the press, I always recommend using the press release writing services of the distribution service that you're going to use. Because they understand what the editorial guidelines, they will make sure that they're written in a way that is going to get picked up by the most distribution partners. And that's what I recommend. It's going to cost you more if you go outside and try to find a writer anyways. Or if you try to use some shitty writer, then you're gonna, you know, some cheap, inexpensive writer that can't write worth. And trust me, there's a lot of those out there too, that will tell you they can write press releases, but then the press releases get rejected by the distribution services because they don't meet their editorial standards. So again, in my opinion, you're much more efficient, your time is better spent. If you just buy press releases directly from the distribution services, including the writing services. Okay.

What Sofware Search Tool Do You Recommend To Identify Unstructured Local Citations In The U.S.?

Number two, looking for software search tool design defined or identify us unstructured local citations of businesses. Thank you for your prompt reply. Tool designed to find or identify us unstructured local citations of businesses? Well, I'm not sure what you mean by finding a tool that will find unstructured citations, if you do a search for like a brand name and a phone number, or a brand name and the website URL or brand name and the address or brand name, city state zip, then that's where you're going to find where that and you can just do that via Google, right? You put stuff in quotes and put like the brand name in quotes and then put the phone number in quotes. So you like so that you have two separate search queries wrapped in quotes in one search string. Right? Does that make sense? You do those kinds of things. And you will find that the pages that Google has indexed, that are called unstructured citations, you'll find both structured and unstructured citations that way, that's my point, just use Google. If you want to know you don't need a software tool for that mean if you want if you wanted to find, you know, make it that would actually be kind of a cool tool to have developed, it would probably be done, could be done rather easily. But just what I'm saying is all you got to do though, is go to google. com and use the brand name and quotes and then various other parts. You know, identifiers like the name, you're already going to have that but the address the phone, city, state, zip web address, those kinds of things. If you just do the always do the brand name, but then select one of those other data points and wrap it in quotes and do a search, you're going to see all the different pages that Google has index that has those mentions, which a lot of the times that's an unstructured citation is where name, address and phone number or some parts thereof have been published online, but don't necessarily contain a backlink or a very structured name, address phone number, URL like you would typically see in a business directory, right? So again, just use the power of Google guys, you don't need it. I mean, again, if you wanted to do this at scale, you it would be nice to have a tool you could probably even Scrape Box probably has something some sort of add on that would do something similar to that. So I would look into that. Does anybody have any comments on that? That'd be.moving on.

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How Do You Set Up A Call Center System For A Family-Owned Tree Trimming Business?

Alright, so this question came from James, I posted it because he actually sent me an email asking me this, and I told him, I'd be happy to answer his question on Hump Day Hangout, because I think it could help some other people as well. So I'm going to read this, he says my next door neighbor runs a tree trimming business, he and his wife had it set up where she would receive the calls and then dispatch them to the group mostly made up of his family members. She now refuses to answer business calls, leaving him his kids and family losing money in professional relationships. They have a GMB as I suggested it and Facebook as their website from what I remember, you also and he's saying you meaning me, also operate in the tree trimming business, among others in Northern Virginia, I recall a bit about how you set up the business to do the call automation. You have a moment, could you give me a brief overview and some contacts to help me help them set up such a system? Yeah. And so I thought this was a good question. Because guys, you know, if you're running a lead gen business, I've recommended this many, many times that you don't direct calls directly to your service providers, unless they have a dedicated, you know, call receptionist that's going to be answering the calls. And the reason why is because anybody that has been in this business for any amount of time, whether you're a business owner, right, or your, your your consultant, or an agency owner, or you're providing leads to other business owners, you know, that as soon as you start getting assets ranked in Google, you're going to start receiving spam and solicitation calls from every marketing and advertising company under the sun. Primarily, if you're in the contracting industries, Yelp, and home advisor, you're going to get absolutely hammered with solicitation calls from Yelp and from home advisor, if no matter what business you're in Yelp is an unapologetic spammer. They're relentless. But a home advisor, if you're in any sort of contracting business, they're relentless as well. And no matter how many times you tell them to go shit in their hat, they continue to call. And so part of the reason I tell people not to direct lead generation calls from direct to a company that's buying the leads from them is that they'll end up having a ton of wasted time on the phone rejecting solicitation calls, and it will annoy your service provider. Right. And so I learned a long, long time ago, to set up a call center way back in 2012, is when I started using answerconnect.com, there are others out there, guys. But this is the company that I've been using since 2012. I'm happy with them. You know it does, there is an expense involved, there's no doubt. But this is a really, really good answering service. They're really easy to work with. You can get you can jump on the phone with that you can send in your call scripting via a word, a Google, excuse me a Microsoft Word doc or you can do it via Google Docs, whatever. But you can also jump on the phone with them and walk through like how you want calls to be answered what the scripting should be, if it's multiple choice options and things like that for like questions that they would ask the caller, you can I mean, they're really, really, really helpful. I can't say enough good things about AnswerConnect, I've had some issues in the past where something has gone wrong, and I've jumped on the phone with them. And I've been able to get it resolved. And they've credited my account because I've been a longtime member, you know, subscriber or whatever. So I'm just telling you, it's a really good service. And the benefit of this is that they answer the phone 24 hours a day, seven days a week. And they'll take the lead information based upon your scripting. And then they can either patch valid league calls directly through to the business, or you can opt-in. So that's what they, you know like that's the patch through service where they'll actually transfer the call. So the first they'll take the lead information in case the call gets disconnected, or in case the when you get when the transfer is made in case the business owner cannot or whoever's answering the phone for the business cannot answer the phone at that time, they don't lose that lead, right? So they take the lead information first. And then they'll do a live transfer, if that's what you opt for, for about 90% of my businesses that I generate leads for including my own now my real estate business that I was just talking about at the beginning of this, I set up an answer Connect call center, you know, I just have another sub account that basically asked all the callers that call in and say they might have a property to sell all the questions that I need to know. So I don't ever answer any damn calls, all I do is get the lead information. So for about 90% of my businesses that I do generate leads for the call comes in answer Connect, ask them a series of questions, if it's for contracting stuff, they asked them who caller's name is their phone number, their email, if they want to provide that a second callback number, the best time to call back a brief description of the job. And depending on what type of businesses sometimes they ask from the address the service, you know, where where is this job going to be performed, and then they get the address. And then from there, they end the call and say, for again, for about 90% of the businesses that I generate leads for they'll say, Okay, thanks, we've got your information, we're going to forward it to our estimator to call you to set up a free estimate, you should receive a call shortly. And then from there, they actually email me a copy of the lead. And then they email the lead information plus text, the lead information to my contractors. So my contact got it via email and via text, and I get a copy of it via email so that I can track the leads that I'm generating for their business, you know, for so that I can make sure I'm getting paid. So that's the best. I mean, honestly, it's really, really good. Because one of the other things is a lot of the business owners if they're working business owners are working contractors. In other words, if they're actually out in the field, doing the job, like a plumber, for example, you know, might be out fixing a sink or something. And if the phone rings and the call was going directly to them, they can't answer the phone, well, what happens to that lead, that lead a lot of the times is going to call the next person in line because they didn't get an answer, they're not going to most people aren't going to leave a voicemail message, they want something done, they want to want it done. Now, that's why they're picked up, you know, they went to Google and found a provider and called it. So that's part of that, you know, as soon as I realized what that I was missing a lot of calls, my lead gen calls were getting either unanswered by the contractors because they were busy. Or they were getting unanswered because the contractors got tired of answering the phone because of solicitation calls always blowing up their phone, once I learned about setting up a call center. At first, when I did it, I it was it was kind of painful, because I was new in my lead gen business and I, you know, was $500 a month to set this up, thought Oh shit, I'm going to have to live I'm going to lose $500 a month in revenue. But the exact opposite happened, I set the call center up and I instantly got a 30% revenue increase even after the expense of the call center. And that was because now all the calls started to be screened only valid leads would get sent to my contractors, then my contractors would call them back, like, you know, very quickly after they received the lead. And they would usually and so essentially, we started closing more leads or getting more leads that were turned into closed sales. And so my revenue actually went up 30%. Now, I can't say that that's going to be the same for all of you. But it is a really, really good service to you know, you don't have to use Answer Connect, you can just find an answering call center or an answering service that will do that similar something similar, set it up. And I promise you, you're going to have better results for your lead generation business. Or if you're a business owner, and you're tired of getting shitty, especially contractors, if you guys are tired of getting calls that are getting you know where you're getting hammered with solicitation calls, which happens all the time, set up a call center. And that's you know, that way, you're only getting notified when it's a valid lead that's calling you. And you don't have to pay a full time employee to do that. You can just pay them, but based upon your usage, your call volume. So I thought that was a great question. So thank you, James. Should I be looking over here? I keep hearing a bunch of shit. No.

Is It Mandatory To Create A Subdomain When Setting Up @id?

Alright, cool. So next is me. I'll mix. Wow. Okay, for @id, is it mandatory to create a subdomain or with the Amazon object URL be enough? Is there any advantage to setting it up? To use a see name? That's a little bit heavier than we typically like to get into on one of these. But let me see if I can answer it conceptually. What link? Or should we use the canonical in our @ID page, the main money site? It depends on what you're doing. Like, okay, is it mandatory to create a subdomain? No, it's not you can use the Amazon bucket domain, that's, you know that that's absolutely fine. It just depends on whether you want to brand it or not. If you want to brand it use a subdomain. And you can map it using something like Cloud Flare or something like that, it's up to you how you want to do it, it doesn't matter, you can still get the benefit without using a subdomain. For a lot of mine, I don't have subdomain setup for companies for clients, I do use a subdomain so that they have a branded @ID page. But for a lot of my lead gen stuff, I just use the Amazon Bucket because it's just an additional step that I can cut out I don't need to create the subdomain, you can still get the benefit of it without the sub the branded subdomain. Does that make sense? As far as the canonical, it depends on what you're doing, or how you're going, what are you going to do with your @ID page. If you're going to throw a shit ton of link spam at it, which you can do, then you're not going to want to canonical eyes that to your money site. Because then your money site is going to show those links pointing to them a lot of the link trackers now, backlink analysis tools will actually show canonicalization backlink profiles. In other words, if you've got a page out there, there are canonical eyes to a page on your home site or your money site. And you're throwing a shit ton of spam links at it it will show is links pointing directly to your money site. And so I don't recommend doing that. Now, if you're going to be just using a GMB website, for example, then you can come on canonical lies the @ID page to the GMB website and throw kitchen sink spam at it would matter. But if you're going to do it for a self-hosted domain, I would recommend that you consider using something like your G site from drive stack, right as the canonical. Or just make sure that you're only doing clean shit to your @ID page and use something like a drive stack that points to your @ID page and then throws your kitchen sink spam at the drive stack. That makes sense. So I mean, there's a number of ways you can set it up, you just got to think about it logically, guys, where do you want the spam to go? And where do you want it to point you don't want you know, you can launder the juice and direct the juice through certain properties in a way that it's not going to negatively affect a money site. And that's part of the reason we always recommend using drive stacks use the drive stack is your filtering tool. Right. And @id is kind of part of that. Marco, do you want to comment on that? I know you got to be itching to make a comment.

Marco: No, no, I'm not going to comment on this because I'd have to give away training and I won't do that in a free forum.

Bradley: Okay, gotcha. And that's what the masterminds for guys when we get real in depth into that stuff.

Is There A Risk Of Claiming An Unclaimed GMB Profile Amidst Google's Rampant Suspension On Legitimate GMB Listings?

So Alright, next time, guys, thanks for coming to hang out as much as usual as much appreciate excuse me says you mentioned recently that Google has been suspending legitimate GMB listings for making profile edits in their effort to kill spam listings. Is there a risk of suspension if you claim an unclaimed profile and then completely fill out an optimized listing profile properly? For the business owner during the verification process? And right after it's been verified? I don't know. I can't tell you that because there is no rhyme or reason that I can make out of the suspensions right now. I have a valid client who's still suspended, got suspended last Monday, which is a legitimate business that we haven't done anything spammy. I've been working on their, you know, stuff for seven years. You know, they've always done really well. We've never done anything spammy at all. And all I did was go in and upload a photo and publish the GMB website because for whatever reason, his GMB website, it was never published, it was present, but for whatever reason, it was never published. So all I did was publish it. And Google tries to force the GMB website as your primary website URL and a maps listing. So I went back into edit the Info tab to change the URL back to the money site, which it had been for seven years, and Google suspended the listing. And now Google support says that they it'll be two to three weeks before they can even get to reviewing it for reinstatement, reconsideration requests. So it's bullshit. And honestly, I told I was on a call with a business owner earlier this week, who was like for some advice about GMB stuff. And I said, stay the hell out of your profile. For now. Like you can post do GMB posts. But from that even that, I recommend using a name and posting app that connects via API as opposed to doing it directly from within the dashboard. Outside of that, I'm telling you, I mean, doesn't mean you have to shut down your business, you can't start you can't take on new clients. Now. That's not what I'm saying. But what I am saying is I would be especially certain industries pest control is the one I was talking about and pest control was, Google's got a really itchy trigger finger right now, for certain industries especially. So if you're going to start a new GMB for a client or you're claiming one, then what I would recommend is that you go in and you do stuff very, very carefully, very easily, instead of jumping in and trying to optimize everything all at once. And again, I could be completely wrong, guys, I don't know, I'm just telling you, I'm a bit gun shy right now or hesitant to try to do much of anything and GM bs because a legitimate business, that's the first one that I've had this is spend it out of, you know, dozens and dozens and dozens of businesses and real and even lead gen assets of mine that haven't been suspended. So it's, it's a bit painful. And I'm a bit nervous about doing much in there. For now, I recommend just staying out of them until Google determines what they're going to do. And like the dust settles. So, Margaret, you want to comment on that or anybody else? Has anybody else experienced that issue right now?

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Bradley: Okay, we're gonna say no. Okay, well, then yeah. So I mean, just like I said, I would recommend if you're going to go in, just keep it to a minimum, like maybe optimize the business description, you know, at least add a business description, hours of operation, maybe the primary website URL, and that that's about it. I mean, you could put a profile like a, you know, profile photo for the logo and that kind of stuff. But I wouldn't do much of anything else other than GMB posting at the moment. Until Google gets over this fucking bloodbath that they're in, right now, like, they're, they're just, it's just, it sucks.

Marco: So, what I'm recommending is when you order it, or when you try to claim it, or whatever the fuck it is, you try to do, do as much as you can, right, optimize as much as you can, so that you never again, have to go in and edit anything, get as much of it done, and then go on to what we teach in Local GMB Pro, which is the posts and the images, and how to tie it all together. Because if you have to go back in there, now you're risking getting suspended. And so why take the risk when you can get most of it, you can get about 80% done, and never have to go back again.

Bradley: So that's slightly different than what I said. But yeah, I mean, and that's logical, it makes sense to do that. Because if it's new, it makes sense to go in and make some changes when it's brand new, right? Or at least, or add stuff like completed, essentially, you're completing it when it's pretty. So that may be the case. I'm still nervous in there right now. I'm not gonna lie. So. But what Marco says is logical, it makes sense. But I don't know that there's any logic involved in this right now. Because for them, this has been, and guys there's help for good, right on the Google help forums, you can go see how many legitimate valid businesses have been suspended recently, there's a ton of complaints. And that's what Google's reasoning is for why they say it's two to three weeks before they can even get to it is because they have so many reinstatement requests that they're, they're working their way through. So in my opinion, like, you know, again, it's logical to go in and make all the edits or the updates, or essentially just complete the profile when you first get it verified. And then like Marco said, stay the hell out of it. Because it's when you go back in that, you know, that that this was a long time established business. And we went in and made a slight change, and boom, it's suspended. And you know, it's so again, if you're going to do it, I guess the very beginning, when you first verified is the best time to lose it. Because you haven't already built an asset that starts starting to produce, right, you're, you're at the early stages, it would be worse to build up the asset, right, get it to start producing leads, and then at a later date, go make an edit, and that's when you lose it, because then you've just lost all the work that you've done. So I do agree with Marco and that if you're going to try to complete the profile, optimize and complete it, then do that at the beginning. Because if you lose it so what you really hadn't benefited from it at that point, and you can always attempt to try to start a new one. Right. So I do agree with that.

How Difficult It Is To Rank A Local Business Site Without GMB Listing?

If you wanted to rank a new site organically for a local business niche and specific location, but don't care about ranking, your related GMB listing and don't want to go to the trouble of even setting one up. How much more difficult is it? If it ranks at all? If it all excuse me to rank the site without a related GMB listing? Thanks. Again. Well, it just depends on the area. You know, and I've talked about this in recent Hump Day Hangouts. But if you do local, especially for contractors, again, I do most stuff for contractors. So I don't really look a lot in other industries, guys apologize, but it is what it is. But for contractors, a lot of times if you look for, you know, those type of terms, like home service type Related Search Queries, you're going to see that the majority of the organic ranked pages are now business directories, home advisor, or Yelp. You know, Angie's List, those types of things. And so you can still get results from ranking organically. But the problem is that you're fighting with really well established high authority directory sites that have really taken over and started dominating the organic rankings for a lot of local search type of terms. Right? And it makes sense because they can't compete in the GMB space, the map space. So they have been really taking over the organic. I don't think it's fair, I don't think it's right that Google promotes index pages. Remember, Google is nothing other than an index of links, which is why we suggested doing so much with GMB is because you keep people in, in Google when they are interacting with Google assets. But when you're looking at like the organic ranking section, that's typically an index of links, External links that take people off of Google. And so when you're looking at an index result, right search engine result pages, you're looking at indexed results for a search query that then when you click through takes you to another index page, just on a different platform like Yelp, or like Angie's List or, you know, home advisor, God forbid, something like that didn't to me that just it's stupid. Why would you want to go from one index to another, but that's it is what it is. And that's how a lot of that is showing up in organic search right now. So can you compete in that space? Yes, depending on the area. And that kind of stuff is how much work it's going to take really like what the level of competition is. So just do some searches for that area, or that you know, the locations and the search queries that you're in looking to generate leads for to get results from, and take a look at what you're going to be competing with. And then you can kind of develop your organic SEO strategy based upon what you're competing with. Okay.

How Many Location Pages Will Be Built On A GSite If You Order It With RYS Stacks?

Bradley: I have a plumbing business that will eventually have multiple locations, I'm thinking of ordering our wire stacks, the current site will have location pages, and no subdomains currently only want to target one location. If I order RYS with a G site, will the G site mimic the current website with location pages? Or will it be built out for a single location? And what I need to add more locations and future myself? Yes, currently, we don't have it, the only way that you could get us to do it is if you asked for a custom build, after we delivered the base like the foundation that the core product, which would be the drive stack and the Google, you know the dry as drive stack and the Google site, it's going to be based upon your primary money site, or whatever location you tell us, that's going to be the you know how we basic the bill. But then we don't have a service yet where we can go in it's because it's too It's too involved, it really is very complicated for us to be able to provide a done for you service where we go back in and do like theme mirroring. That's what we call it right where we mirror your G site and your drive stacks to mirror the structure of your main your primary site, your money site, your self hosted site, right? That is our recommendation. By the way, though, that you get the drive stack built or do it yourself, which you know, we don't recommend but get the base drive stack built, and then mirror with your Google site. And you're our Why is that so your Drive folder files and folders, the structure of your money site. But here's the thing guys think about it, you can get the base build done. And then you can just go copy the folders and rename them and then go in and edit and you don't have to do this, you can train a VA to do it. Or like I said, I don't Marco Tell me if I'm wrong. But Can Can somebody write it and ask for a custom build right now for like, we gave them a custom pricing quote on a case by case basis or now.

Marco: Excuse me, they can write to us, you have to understand that right now, the way it is, it takes just as long to do one drive stack as any additional stacks within the main stack. So if you have a website with 100 pages, and you know, regardless of where we put it, let's say we only charge $100 for each additional dr site, because of the time that it takes. If you have 100-page website, there you go, how much that's going to cost, it becomes prohibitive, which is why we have and I can't say too much what we have under development to make things easier. And to try to bring the price down. If we can, we will and if we can't, then we've given everyone all of the tools, so that they can go ahead and and and clone the stack. And then just edit and if if you haven't done it, and if you're interested, all you have to do is donate to my charity, I'll drop in the link and then write to [email protected], and you'll get the set of webinars where that was shared, you'll get the scripts where that was shared, and you can do it on your own, I again, it's going to take time to do it. Because what you have to do then, once you've cloned it is go in and edit the new stack to reflect whatever it is that you're targeting a new location, a new set of keywords, whatever it is that you want to do all over again. Okay. Very good.

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Let's see. Or another Gsite will be good if I order in the future if I order a stack and a future for another location. Yeah, that's what I mean. That's what we're saying is that it's better off just create one branded Gsite and drive stack, right corresponding and then from there, you build, you continually build that one out, right, which is what Marco was talking about, you can do it manually by just copying folders, including all the files and then going in, you know, renaming them optimizing them for each individual location that you want to promote. And then build out another page on the site, doing the same thing where you embed all those, right. But you have to go manually edit all of those files that way, it can be done. And that's what we encourage people to do currently, you don't have to do that. Because you can train a VA to do that is my point, right? But Marco's got some scripts and stuff that he created that you can get by just donating to his charity. And he'll provide you that information. Again, we don't have it done for you service for that yet. I've told people that if they need, you know, like, clients or whatever that, you know, they could reach out to me and I can quote them a custom quote enterprise because I can train a VA to do that, you know what I mean? So it's, it can be done. All right. But it's not something we haven't done for you like, you know, order form for that yet.

What Should You Specify When You Order The RYS Stack On MGYB?

What else should I specify when ordering drive stack on MGYB? just your whatever it asked for in the ordering process NAP, primary website URL, a list of your primary keywords, some logo, your logo and some images if you want to use your own custom images. If not, we'll find some related images. And, you know, so Marco, what else needs to be done on the drive stack.

Marco: If he has any, or she, I'm sorry, I don't know. If you're a he or she if you have social media accounts. Or if you have a syndication network, then, by all means, include all of those URLs so that we can include them in the drive stack because that adds power to your syndication network.

Where Can We Find Bradley's New Real Estate Business Model?

Okay, we're moving on. Let's see. Next is says Jordan valor says I love me some done for you. They rock thanks to Lisa is where can I find out more about Bradley's new real estate business model in the Mastermind. I'm sorry, but that's, that's mastermind has its benefits, right? It has its privileges. That's really guys, that's where we go into depth in depth a lot of stuff. That's where I share what's going on with my own business and or businesses now. You know, we do that on a weekly basis, or Well, we do web bi-weekly webinars in the mastermind. And, you know, I'm an open book in there, guys, it's, there's, there's no doubt about that. But and you know, again, that stuff that I can't really share outside of that, right now, maybe in the coming months, this is something that I can share with a broader audience. But for right now, we're kind of beta testing how I can share this and help others get results similar to what I've been able to achieve in this real estate business so quickly, which has been really, really good for me in the last two months. So it's, uh, it's really, really good. But I would highly recommend you come to join the mastermind. And then like I said, you're it's basically I'm an open book over there.

How Do You Link A Press Release To A Previous PR?

So all right, Jordan says when linking a PR to a previous PR, do you recommend linking to the best ranking or most local PR, even if it purges or to link to the press advantage nonperson purging version of the press release for the most power? The second? Jordan? That's a great question. I cover that in local PR Pro. But the problem with you know, my original strategy was to link to the best ranked the top-ranked PR wouldn't whatever site that was published on if I would do a search for at least a partial part of the title, either the whole title or part of the title of the press release. So when a press release gets published, like from press advantage, for example, it gets published on press advantage. com domain first and then the It Gets distribute it out to the press cables to all of the distribution channels. But when you do it, like if you were to just search and I know Jordan, you probably know this. But if you just do a search for the title, then you're going to see which publication sites it's been indexed on. And that's lesser Now guys, Google has gotten a little bit stricter on there. How many press releases like for example, the index, though index them, but they'll put them in a supplemental index? If because it's you know, it's duplicate content, but not in the sense that it can be harmful. guys just know that all right.

But if you do a search on the title, you'll see what Google thinks is the top rank or is the ones that rank the best for that search are the ones that Google thinks is the most authoritative right then have the most power. But a lot of those are going to purge because a lot of the distribution sites purge within 30 days, most of them do. Some of them, it's maybe a little bit longer, but most of them do purge within 30 days. And so my original strategy was to either do a search for, you know, part of the title, or even the keyword search, if you were lucky enough to get or, you know, if you were able to get some press releases ranked for your primary keyword which happens, then whatever was ranked at the top, you know, the best ranked one would be the one that you would link to from your next press release as part of the PR stack. And until I found out by tracking results, like three months later, if I had stopped doing continuous press releases, as you know, and I did for a lot of testing, I would do three or four I would get ranked and I wouldn't do any more press releases. And then three months later, my rankings would drop considerably for you know, map stuff and everything. And I would go look at the backlinks say, Well, why is that and found out, that's when I found out the press releases purge, I didn't even know that until I started testing for the local PR pro method that we developed. So then I went back and change my strategy and said, Okay, if you're going to be linking in a PR stack, you can still select your top-ranked PR, if you want, you do get quicker benefits from that. But the problem is if you're going to link to that press release, it's going to be purged, then you have to set up a redirect to link to it. So in other words, like use your own domain, set up a redirect using something like pretty links, for example, that read so it redirects from your own domain from a URL in your own domain to the press release that you're linking to in the stack. So that when it purchase, you can redirect that again to another PR, right. And you don't lose that the link juice from the front because your other one got purged. But that's a lot of work, especially if you're doing volume. Think about it. If you're doing you know, three, four or five, you know, three or four press releases a month, per client. And you've got to worry about every month going back and locating the links that have been purged, and then setting up new redirects in very short order, you're going to be overwhelmed, it's going to be you know, you can't maintain that for very long. So to answer your question, yes, all I do now is linked directly back to those that I know will not purge press advantage being one of them, I either link directly back to the organization page, or I linked to a previous press event, you know, one of the press releases that are published on the press advantage domain, or I'll link back to like digital journal, I don't think digital journal purchase. So that's another one. Those are all nofollow links, but it's still a good site to link to. So I use that those are the ones that typically get put in Google's Google News anyways. So like, you can do a PR stack to a digital journal publication as well. And there are a few others that you can find in there, you just got to do some research. And remember, if you're using other distribution services, guys, I recommend the same thing, just find out the where they're going to stay live and continually link back to those. That's part of the reason quantum Newswire has got something that's pretty cool, because they've got the ability to with their plugin, to use your own domain or your clients' domain or whatever, as the district the main distribution point. In other words, where you know, press advantage the publishers on their double first, and then it goes out to the distributed through the press cables to the others. So a lot of the original credit, the citation, the attribution goes back to press advantage, I'm okay with that. Because I'm siphoning authority from press advantage to write what the organization page does, and the iframe and all of that. So I'm okay with that. But if you want to build the attribution and the citations and everything back to your own domain, then you'd want your own domain or your client's domain for that matter, to be the main point of the original publication point. Right. And so that's why as I said, quantum is why it's got some really cool stuff going on. And the only reason I brought them up a couple of times today is that they've just recently released a new feature. And I know that we're going to probably end up promoting that here in the coming. coming weeks. We're not trying to overwhelm anybody with press release stuff, but it is a very, very powerful strategy, guys. You know, I still my primary sources, press advantage, but quantum newswires got some pretty cool stuff coming out to that attacks it SEO from a different angle. That makes sense. Okay, so

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How Would You Use Press Advantage And Quantum?

Jordan says only of time, let's see if I know you guys. advocate both press advantage and the quantum webinar. Okay, so that Yeah, I didn't even see that question. I'm glad you brought it up. How would you use those in tandem? Is it more of an either or? No, it's not an either or? I mean, it is if you're limited. You have limited resources, then you're probably going to want to select one or the other. But you Jordan, I know you're running a successful agency. So I know you have the resources. I would use both hands down. No question. We use both. for diversity purposes. As I said, quantum Newswire attacks it from a different SEO from a different angle. You can do things with quantum Newswire, you can't with Press Advantage. But likewise, I think you can achieve things with press advantages. You can't with quantum Newswire, I do advocate for both, because I think they're both valuable. And I've always said even in our Local PR Pro course, add diversity, you know, if you're constantly using the same service over and over and over again, there is a diminishing return that occurs at some point. Okay. So absolutely, I would use both if you have the resources for both.

Do You Have List Of PR Sites That Don't Purge?

Do I have a list of PR sites that don't purge? No, because, in part, because they change they're often fluid? In other words, I mean, there are some that have been around for years that haven't kind of changed. But there are some a lot of the distribution sites within a press release distribution, service or network will, they'll change their very fluid, they'll rotate in and out, some will come some will go. And so no, and the vast majority of them do purge, guys, just keep that in mind. There's only a very small percentage of them that don't. But that's why I said I don't spend a lot of time trying to figure out which ones doing which ones don't I used to, but I got over that because it changes too often. And that's why I said I just stick with pointing back to press advantage, or digital journal. Or if I'm using quantum news wire pointing back to my own domain or my client's domain, depending on where I'm publishing it from. Right. And that's, that's it, I just stick with the ones that I know are going to be good. And like I said, with Press Advantage. It's you know, I love the organization pages is becoming an integral part of @ID frame or excuse me, Id page or iframe stacks or Google Sites, all of that it's really a critical part of everything that we do. So okay.

WayneClayton, longtime mastermind member, he said join the real estate program that Bradley has been talking about wasn't really interested at first, but look further and it changed my mind. Yeah, Wayne, I'm really excited to have you on. I'm actually really excited to have you on lane because I think it is a golden opportunity. I really, truly believe that. I think there's so much money to be made in this business, so much more money to be made in this business, applying our digital marketing knowledge, then acting as a digital consultant or agency see owner alone. And I've said that because, you know, I've had experienced in my own digital marketing business, incremental growth, linear incremental growth, right. My income has gone up year over year for multiple years, but it's always been a slow and steady build the real estate business I can tell you right now, if you generate revenue incredibly quickly, like exponential growth, and it's it's really exciting to get $20,000 paydays, you know, like checks for that much money as fucking exciting. I'm sorry, but it is. So I really liked the business model. And since we know, digital marketing, Wayne included, it really gives us a competitive edge over others, I think. So a lot of people in that space are still doing a lot of traditional marketing, which still works. But when I say traditional, like direct mail, you know, and bandit signs and that kind of stuff. And all of that still works. But if you can combine that with digital marketing, you can get considerably better results. I'm getting eight to 10 leads per week right now, just from my Google stuff, like my SEO and my Google at both SEO and Google ads, and a couple even a few leads from Facebook because her nones managing my Facebook campaign. So

all right, anybody got any other comments? Looks like we're done. I'm ready to go to the mountain.

Whoo. Early weekend. Yeah, just want to say real quick. If you haven't picked up your poker life tickets this week is the week to do it before the price goes up next week. So head over to poker food live.com. All right, Marco.

Marco: I'm good, man. I'm looking forward to the real estate thing. And just so people know, we're going to be providing a lot of support. It's not as if you're going to be left out on your own. Like we usually do you follow the training you go you apply the training, and you do it. I mean, we're going to be with the people who are in there every step of the way. Applying the processes, the different things that we're going to be bringing into it. It's not just one thing you go you're training and try to do it try to replicate now. You're not on your own. We will hold your hand the entire way.

Bradley: Yeah, it's it's fun, and I'm excited about it. So anyways, see you guys in the mastermind then, right. Alright, guys, we'll see you next week. Thanks, everybody for being here. Happy Fourth of July. Be safe. Bye, everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 242

By April

Click on the video above to watch Episode 242 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, well hangouts are still here. We are going to be live on hangouts with Hump Day hangouts Episode 242. Yeah, we're just gonna, we're going to switch to tin cans and strings and how.

Hernan: There you go.

Adam: Well, with that, thanks for being here, and we're going to jump right into it and just say, first of all, thanks for watching Hump Day Hangouts. Whether you're catching this as a replay, whether you are joining us live, if you are live, go ahead. If you got any questions, pop them on the page. Say hello. Help post your favorite GIF. Do whatever you want to do. Let me take that back. Don't do whatever you want to do. At least like PG 13 maybe.

Bradley: At least keep it relevant.

Adam: Yeah, well, real quick. Let's go down the line. Say hello to everybody. We got everybody here today. I think Chris is hanging out so he doesn't die of heat exhaustion. But so we'll start with him before he passes out. How are you doing Chris?

Chris: Yeah, then good. had to move forward to the seller because like I don't know the heat wave is like quite unbearable for me. I still don't know why people love summer that much. More of a person. Yeah, rest. Life is good. Otherwise.

Adam: Coco Hernan, How about yourself? You're kind of the opposite, right?

Hernan: Yeah, dude, I'm freezing my ass. But on the good note. I think that if I'm the Hangout goes away. We can do like you porn type of streaming, you know, and embed that in the page. Now I'm pretty cool. Yeah. Anyways, I'm great. Dude. I'm awesome. I'm just really looking forward to POFU Live 2019. That's coming. He's coming in hot. We had a really cool. We had a really cool event last year. And we are going to make it cooler this year. So it's going to be pretty cool. So

Adam: yeah, definitely. We're going to talk some more about that. But if you're not sure what it is, one, stay tuned. And then secondly, go over to pokey live.com which will actually work now I got the domain resolve so you can actually they type in hopefully live and get there. So go check that out. Marco, How about yourself? How are you doing, man?

Marco: What's up, man? Just to get the question out of the way. Our Hump Day hangouts going away?

Adam: No, oh,

Bradley: no. No.

Marco: Before we get asked 1000 times on be the first person to ask it. I'll be done with Hump Day hangout on my watch. Just making sure I took

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Bradley: I took off last week because I had a meeting that I couldn't get out of. And I feel I felt like something was missing the entire damn week because this is Episode 242. And this is only the second episode I've missed out of 242. And so it's you know, it's Wednesday's aren't the same without Hump Day Hangout. So no, we're not taking them away. We're just saying that Hangouts On Air is going away. So we're going to have to figure out a new way to stream and answer questions, which is fine. We'll adapt. We always do.

Marco: Yeah. Anyway. Life's good. Costa Rica is good. the weather's good. Have a nice little earthquake last night. 66263 woke me up at around one-two in the morning. You know, shaken and bacon. But otherwise? Things are good.

Adam: That's good. I'm glad you guys are all right. That's getting up there. That's not a tiny one.

Marco: Now I was off on the coast. No worries.

Adam: Good deal. Bradley, you. You're still with us too I guess weather and everything treating your it.

Bradley: Everything's good man. Life is good. Can't complain. A lot of good things going on. Right now. We're doing some pretty cool stuff in the mastermind, which by the way, guys, we have a mastermind webinar tomorrow, we'll be covering some stuff in there. I'm also starting a small group training inside the mastermind for some select members that it's going to be really cool for they're going to be kind of learning the new business model that I'm into. Because it's so lucrative. So that's a lot of fun. Just got a lot of exciting stuff going on right now. Oh, do want to talk about something else though. GMBs are certainly on a rampage. Google is on a rampage right now suspending shit, that's even 100% legit for no reason. I actually had my first client site or GMB suspended just two days ago for doing nothing other than uploading a photo. And it was dumb. It was just it's stupid. And I've got it in the reinstatement request going on. And they sent a message back to said originally that they'll you know, reply within 24 hours. Then within 24 hours, I got a follow-up reply that said we have a huge backlog of reconsideration, reinstatement requests that we're trying to work through, and it will be we're backlogged up to three or two to three weeks. So my clients pissed, but he understands I didn't do anything. You know, it's spammy. It's just, it's just Google My Business is broken right now, guys. So now we have to switch strategies up, I would recommend staying out of them as much as possible, try not to edit them at all, if possible, until they get their shit together. It's just, it's a bloodbath out there right now. So just keep that in mind. So I didn't want to give that update. We gotta shift our strategy to adapt with whatever, whatever comes. And this is, um, this is not a very good time for Google My Business stuff for sure.

Adam: Cool. Yeah. There are more questions about that, too. If anyone watching has some questions, go ahead and pop that in there. I mean, obviously, it's a big topic we've been covering. It's a great way to conduct lead gen like we've been talking about. And just because this is happening doesn't mean this is the way it's always going to be things change, just like it became, you know, a great tool to use and it may swing back that way. So real quick to just want to say if you're new to Semantic Mastery, thanks for joining us for Hump Day Hangouts. Again, whether you're live or watching the replay. If you're here, you're in the right place, you can always go to https://www.semanticmastery.com/hdquestions and ask your questions ahead of time, in case you can't watch it live. So each week, you can pop those on there will answer them or point you in the right direction. If we can't get you a specific answer. Other than that, though, the next thing people ask us is, you know, hey, where should I start with Semantic Mastery besides coming home to hang out What should I do? Go get the Battle Plan, go to https://www.battleplan.semanticmastery.com and if you're ready to move on from that, take things up a few notches come join our MasterMind, alright, if you're looking to form a strong network, if you're looking to either start or grow your own digital marketing agency or if you're a business owner that wants to grow it as well that I'll also comprise a number of our members. Come check out the mastermind https://www.mastermind.semanticmastery.com. You can find out more about that. And then if you're looking for Done For You services like syndication networks, RYS drive stacks, links, embeds all that good stuff, go to mgyb.co for your premium done for you SEO services. And last but not least, hook us up, subscribe to the YouTube channel. If you guys are over there, you're watching clips or whatever, just check, just click the subscribe button. Stay update helps us and helps us stay on top of important questions whether it's SEO, its other digital marketing questions, funnels, Facebook ads, whatever it is that's going on, we put out a ton of content and we love that people watch it. So help us out and subscribe over there.

POFU Live 2019 Guests

So real quick, we mentioned POFU Live, I want to touch base on this real quick for everyone. We just tomorrow or for if you're a subscriber, you're going to see an email about that. And I just wanted to talk real quick because we just got that up and running. We're just starting ticket sales mastermind members got the first crack at getting their tickets. And we've got two out of the three speakers that we can announce there on the page. So it's no secret if you go there, but I wanted to touch base on this. Jeffrey Smith is going to be joining us again. All right. He was Yeah, absolutely. Yeah, so he's going to be joining us again, really pumped to have Jeffrey back. He joined us last year for the first POFU Live gave a killer talk. He was a blast. He was there all weekend, hanging out talking to people dropping some bombs and some great gold nuggets, there are some information. And he's going to be coming back and doing it again. So really looking forward to that. And then Adam Benjamin is not only a because he's got a great first name. But also He's the founder of Brain Hickey, this guy is a killer copywriter. He's got a lot of real-world experience dealing with clients both at scale and with high ticket, high-end clients, tons of information, tons of knowledge he's going to share. So looking forward to having him he's a Colorado local. So he's going to come down and help us in Denver and be pitching in and dropping some knowledge there too. And then we are going to have potentially a third and maybe even a fourth guest speaker who we will be announcing in the coming days. But the reason I bring this up to you is if you want to go to poker, you live in Denver and October 11 12th and 13th of this year, you're going to want to get your tickets in the next week or two, shortly after the Fourth of July week, the prices are going to be going up, we want to offer you an early bird discount. It's our way of saying thank you if you get the tickets now helps us plan accordingly. And we can do this a lot easier. So as again, our way of saying thank you is we offer you a lower price for that. But as soon as that's over, prices are going to go up. There's no you know, special offers coming. There's no you know, last-minute sale, anything like that.

Bradley: Yeah, the way just quickly to clarify, our events are not pitched fest guys, it's not like you're going to come to our event, we're going to pitch you additional training and products and the speakers are going to be pitching training and products. It's not how it works with it's a training event. You know, if you want to reach out to any of them afterward, and you know, pursue what they have available, that's perfectly fine. It's up to you. But it's not about that it's about training. It's going to be a really good event. You know, we talked about holistic business building, right. So it's not just about SEO or this or that it's about the overall building a business, scaling a business, sustaining a business, all of that. So again, we would highly recommend if anybody's interested to Get your tickets now because it's going to go up after the Fourth of July ish area timeframe. So now would be a good time to get them at their lowest price.

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Adam: Definitely. And I mean, I will just say to it's a good time, you know, you can go These are real people on the pages, the real attendees from last year, you know, we can tell you about it. And if you have questions, feel free to contact us at [email protected] will answer them. Or you can ask them here on Hump Day Hangouts. But you can go and see what other people had to say about the event. You know, a lot of really good points, people got a lot out of it and a lot out of each other the networking that happened there, just like being in the mastermind, a lot of the power comes from the people you meet there the connections, you meet the ideas that are generated in that kind of smaller group setting. So really looking forward to doing that again, and narrowing down the list for the VIP day. That last time was a blast, we did a kr a chartered brewery tour in Washington, DC. And this year, we're going to be in Denver. So I'm looking at something else I've got it narrowed down to a couple but I think it's going to be just as fun. It's a good way to get to meet everybody, relax, to have fun, get introduced, get up speed and then hit the ground running the next day for the main event.

Press Release Advantage Webinar

Bradley: Sweet. Yeah. Are we going to let's talk briefly about the press advantage webinar? If we can,

Adam: Oh, definitely. Yeah, you want to fill people in case they missed that brother.

Bradley: Okay, uh, if you guys didn't see it on Monday, we had Jeremy, the developer or one of the codeveloper of press advantage on and you guys know, we been pitching or using press advantage I have been for many years actually. But we did a promotion for press advantage when they when he kind of relaunched it as two dot o at the end of September last year. And so we're talking, you know, eight months ago, and he was gracious enough to come on on Monday to open up a very, very good offer. Again, for people that want to subscribe have their own subscription to press the advantage, which there were two different levels, there's one level which is three done for your press. So written for you press releases on a monthly basis for 350 bucks, which gives you the ability to have an organization page, which, if you followed any of our training, that is an integral part of what we do, we use that organization page as a very powerful tier one property branded property. Very, very powerful. And a lot of things that you can do with it are powerful as well. Then there's the other offer, which was amazing that he swore up and down, he wouldn't open up again, the previous time that he in September when we did the webinar, but I did twist his arm and he opened it up again. And that was for 497 a month you get six written for you press releases and unlimited, write them, write it yourself, press releases, or submit yourself. But here's the catch that I mean, there's no catch. But you can buy additional press release writing services from press advantage for 50 bucks. So essentially, you get six for 497 a month. And then you can buy each additional one for 50 bucks, or you can go out and get your own writer and all that. But I'm telling you the best and most efficient way to run it is to just use the writers. And anyway, we did a webinar with him and ended up going two hours. Again, there's a lot of new and additional features that have been implemented since September when we did it the first time. And so we cover all here, he covers all of that. And I you know, I comment along in the webinar, if you want to watch it. Otherwise, just skip to the end or, you know, go to the sales page or the checkout page, I should say and subscribe. If you're doing anything for your your own business, a light like a court press releases are incredibly powerful content marketing through press releases are incredibly powerful. So even if you're your own business owner, as opposed to like an agency or a marketing consultant, using press releases, frequently and often is going to be very, very powerful for your business, we've seen it time and again. So I would say if even if you're a business owner, or definitely if you're a consultant or an agency that you should look at to get your own subscription, you can buy press releases from us at in our store, mgyb.co, and they're one-off press releases for a very good price. And you still get the benefit of having that press release published, which drives a lot of links. It can get a lot of traffic and all that kind of stuff. But if you're going to be doing volume, which you should be doing because they are so powerful, it should be an integral part of your content marketing strategy, you should have your own subscription period. And we stand by that statement. So it's a great service, I highly recommend you go check it out. Check out the webinar if you want to see all of what it can do for you. Otherwise, just go straight to the checkout page and subscribe.

Bradley: Did you drop the link? Adam? I assume you did.

Adam: Yeah. Did the webinar replay page is on there. And I think we are good to go. Are there any other announcements? Yes. I don't.

Bradley: I don't have any. I'm ready for questions.

Marco: Yeah, I have a comment. Our shit works, period.

Bradley: Boom. All right, I'm taking the screen. Let's do it.

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Bradley: Okay, cool. We probably have some new listeners or watchers, viewers, audience members, whatever. Because I did a podcast with Tommy, Tommy Mellow has a podcast, which does handle a whole bunch of home service type contractors and got a really good response from that. And so anybody that's here from Tommy mellows podcast, welcome. Come back, post off, you know, post questions here often about anything that has to do with your contracting businesses as far as marketing, getting better results, lead generation, that kind of stuff, we're happy to answer them. And again, definitely, you know, engage with us, and we'll try to help you out as much as we can.

How To Use Google My Business Page To Promote A Hardwood Floor And Staircase Renovation Business?

So Alright, so the first question I see comes from Scott n, and I'm assuming this may be one of them. I have a hardwood floor and staircase renovation business, my main point of interest is to learn how to best utilize the Google My Business Page to get the most out of the account. So that's really good. Now, there are a few things that I would recommend, number one if you heard the beginning of this webinar, or today's Hump Day Hangout right now is not really a good time to be doing a whole lot of editing of your Google My Business Page, right. So if you've got it already, and it's running, that's great. I would recommend that you really stick to just doing Google My Business posts or GMB posts right now, and not do a lot of editing of the page itself or the profile. because things are being suspended. Right now Google is on a rampage to eliminate spam listings, in part because of some high profile people running their mouth, to high profile publications and getting a lot of unnecessary attention to them. And so anyway, my point is, even if you're a legit business owner, with a legitimate business with the physical location that you can verify, I recommend that you stay the hell out of it. As far as making edits to the actual profile, at least until Google fixes its itchy trigger finger so to speak, because right now, barely, I mean, for no rhyme or reason that I know of. You go in and you make an edit of any kind and boom, it can get it can be suspended. And it's a crapshoot every time, right? You roll the dice every time because you never know what's going to suspend the listing or not. And, as I mentioned before, their backlog for reinstatement requests are two to three weeks currently at the moment. So if it gets suspended, you're going to be shut out, you know, dead in the water di Tw until you can get it reinstated if they're going to be gracious enough to reinstate it. So that's just the caveat, I want to you know, disclaim everything here with that, number one. Number two, it really one of the best things that you can do is to Google My Business posting, right, do that frequently and often. Look for the keywords that you want, or search queries that you want to get more traffic from. Also, look at the GMB insights. And you'll see what kind of search queries are actually bringing your maps listing exposure, and start using those search queries that are relevant more often in posts. Okay, that's really important. And in something else, we you know, we talked about our store mgyb.co. And just for anybody that doesn't know what mg yc stands for, that makes Google your bitch. So mgyb.co is our store. If you go there, we've got some products that will help help you to actually really boost your Google My Business profile. As far as you know, getting better results from it. Number one would be a syndication network. Number two would be a drive stack. And we can know, we can offer assistance as to how to get the best use out of those. For people that don't know, those of you that are not in the SEO industry. Some of that may seem foreign to you. But really, it's not difficult, the concept is quite easy, I'm actually going to walk through a brief example of how you can gather the type of links that you would want to promote. So your profiles within a drive stack. Drive stacks are incredibly powerful, especially for Google My Business stuff or maps ranking. So I'm going to walk through that here in just a moment. But first, I just want to say, for your Google My Business Page, really again, I would stay out of trying to edit it right now. But I would take advantage of the Google My Business posting feature. Post often, post regularly, use the search queries or the keywords that you want to get traffic from. So for example, in this case, like it might be flooring, floor restoration or floor renovation or flooring, contractors or gills notice a lot of near me keywords. near me type search queries are driving a lot of traffic to maps. So flooring contractors near me flooring restoration near me variations of near me like nearby in my area close to me, that kind of stuff. So mix and match the keywords, the types of service keywords that you want to rank for, along with near me and variations of near me. Also, if you cover a wide surface area, you want to start including some of the locations that within your service area. So location names, do it be via city names, even neighborhoods, things like burrows, districts, things like that if you have different names that you can start to include. That's why I said there's really no way that you can do too many posts in my opinion. That's really important and that as far as I know, is not getting GMB suspended. I haven't had that happen from a post yet, but I have from doing editing the profile at all. That makes sense. Okay. Marco, do you want to comment on that while I pull up some examples?

Marco: No, no, I agree. Totally. I mean, we have the train Local GMB Pro, which could be the next step. In the process except in gi in local GMB Pro, we do tell you to go and make edits and all of these other things which you shouldn't be doing when you submit it, especially if you have a real business, right? A real, whether it's service area, brick, and mortar, whatever it is that you have, fill it out as thoroughly as you can right at the beginning before you send for that pin. So that you don't have to go back and mess with it. Because it's when you start going back and messing with it that you get into problems. So that the only change that I would recommend right now is if you're doing some that's legitimate. Do it right the first time get you to know, use the guidelines that we set up in local GMB Pro. But do it right the first time send for that pin, make sure all the information is correct. And then it'll come back to you. It's your business. And if something happens, you can always go back in and get that business reinstated. Right that GMB whereas others are the problem that they're having. And why it is a problem, to begin with, is we were just spamming in and getting a ton of businesses that didn't really exist. But if yours does that, then you right now, the second problem is Bradley mentioned is that you're in a queue. And until they can get to you because of spammers like Bradley. You're waiting for three four months and excuse me weeks. And right now, whatever it is that the summer businesses, right? Well, the summer businesses, like a pest control Tree Service, anything having to do with outdoors, are in the queue, and this is like the top of the season. So they're moving a whole lot of money. And they shouldn't be because they have legitimate businesses. So that's the only thing that I would add.

Bradley: Yeah, that's my client is an outdoor pest control company. And he's, you know, this is the peak of their season. And it's just, it's just really shitty. And, you know, again, we didn't do anything spammy or wrong, it just suspended, it's dumb. Anyways, I'm going to use home remodeling as opposed to floor restoration only because I know this industry a bit better. So I'm going to use it just as a quick example, for those of you that are, we get questions all the time about how to how to order a drive stack within MGYB. And I'm going to cover that just briefly, guys, because I'm telling you, it's one of the very most powerful things that you can possibly do. And you can get it 100% done for you on our store. And I say that because it's absolute truth. I started a new business about two months ago, a brand new business. And all I have done is three press releases and a drive stack. That's it, I haven't even done anything else to it at all is a one-page website with a drive stack and three press releases. And I'm on the number three position for the state of Virginia for my very top keyword. So and that's just and it's been two months. So I'm telling you, it's incredibly powerful, you're going to see results if you use it. So my what I want to just walk through very quickly is just give an example here. So for home remodeling, Fairfax, I use Fairfax because I'm in a rural area called Cole pepper, there's not a lot of activity around me, but Fairfax is a very busy area in Northern Virginia. So let's just say that your business was Daniels design and remodeling general contractor. Well, what I would do is to figure out which URLs which links you want to include or submit when you order a drive stack. You know, if you've been following us, you know that we recommend getting a syndication network first, and then ordering and drive stack and including your syndication network URLs, profile URLs in the or the links that you submit when you purchase the drive set. So that's the number. But if you're just coming to us, and you don't know what a syndication network is, well, we'll cover that at a different time. We're covering drive stacks right now. But what I would do is just go to Google and use another search for Google. In this case, I was just looking for a brand that I could use as an example. So I'm going to take Daniels design and remodeling as my example. Okay, so all I'm going to do is a copy. So let's say whatever your company name is just go to Google, paste it in, and also pasting your phone number to so not just your name, but also paste in your phone number. Alright, so this is what we're going to do, we're going to say that this is your business, we're going to do a quick Google search on your brand name and your phone number. And then what we're going to do, and apparently they got some shitty Yelp reviews, but that's probably because of Yelp filters out all the good ones, right unless you're a paying advertiser. So what I would do is come in here, and I would just open up these links, all the links associated with your first two pages that are, you know, obviously that are relevant links to your business.

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Bradley: I would just go through and over up every single one of those links, they're also plugins that you can use guys that will that are called like link grabbers that will actually scrape all the links off a Google search page and put them into a text file or a notepad file. But you can do this manually, just go through and click right click, open Lincoln new tab, and then just go collect all of those links, put them into a notepad file, because that's how you submit them inside our dashboard. Anyways, once you place your order, and go through the checkout process, then you go submit your order details. And what you can do is submit a text file with all the URLs that you want including in the drive stack. So that's all you do, I'm not going to go through this guys, you understand the point, just go through the top two pages, select all of your URLs that you want to be included in the drive stack, and put them into a text file, save it and then upload that text file as your target URL or for the order. Right, then the same thing goes for keywords. for keywords, you're going to want to take your top level keywords that you know, including your brand name, and use those as the keywords, create a nice little text file with your keywords in there. So your top level service products and or services, some of the location names that you want to include. Also your brand name, use, make sure that that's included in your keyword list and upload that. And then our team will go out and build you a very, very, very powerful drive stack, which are Google Drive properties that are going to be branded and themed and have your profile URL, or excuse me, your profile logo, your logo as the profile image, your header images, it's just going to be a very, very powerful thing. And now that becomes your insulator, your SEO firewall, all of the other stuff that you can do an SEO that we would never recommend you do directly to your money site, you can now due to the drive stack, and the drive stack pushes all of that relevance back to your money site will help in your maps listing. And we'll help you to rank that makes sense. So that's a quick down and dirty way to figure out how to get the URL was that you're going to submit is just go to Google use Google to tell you and just go through the top two pages. That's all you need. What are the most powerful or authoritative branded profiles or citations in this case that Google thinks for that particular brand your brand, right, so put your brand name in your business, your phone number and click Search. just collect all the URLs from the top two pages, put them into a text file, save them, then work on your keyword lists. Again, you can find out the keywords that are bringing your traffic through your GMB insights and just select the relevant keywords. And then also if you have some search queries that you desire more traffic from add those in as well. Mark, do you want to comment on that before I move on?

Marco: Yeah, the only thing that I would add to this is that they do get a spreadsheet when they order that their syndication network. Those should also be included.

Bradley: That's correct. And I said step one should be a syndication network but for those people are coming to us from the podcast. I just wanted to talk about the drive stacks first networks maybe we'll cover that the beginning of next webinar. But that's correct. Alright, so anyways, welcome Scott Scott Walker says I guess he's asking where he's at. Okay, cool.

What URL Do You Use In The Press Release When Boosting The Rank Of A GMB Listing?

And thanks, guys. given us a shout out Gordon says, Hey, guys, thanks again for your hump day out. Hump Day help, as usual, greatly appreciated it. Thank you, Gordon. He says this may be a dumb question, but I'll ask anyway. When using a press release for boosting the rank of A GMB listing, is the URL that you use? Is it backlink in the PR the same as the one that you get by going to the GMB dashboard and clicking the Info tab and going to view on search or view on maps? Or is this something else? Yes. That's the link that we suggest. I've shown a kind of a funky way to get that URL in the past. If you go into your info tab, and you right click on the view on maps, and copy link address or right click copy link address and paste it into a notepad file. It's going to be an HTTPS www.google.com slash maps, question mark. See ID equals and then that's going to be a string of numbers. And that's the maps URL. But that's actually a 302 redirect to the final, the correct URL for maps, which is instead of, excuse me, it's going to be that this is what it's going to look like. I'm just going to give you an example real quick. So it's going to be maps google.com, forward slash maps, question mark, see ID equals and then it's going to be a string of numbers, right? It's going to be several numbers, something like that. Right. That's what Google is going to give you. When you right click view on the view on maps and copy link address. All you want to do though because if you put that in a redirect checker, you're going to see that it actually redirects with a 302 to this. That's it, it doesn't change anything except that it changes that map subdomain to dub dub dub. And now that's the URL that you want to use right there. Right. And what happens is, when you actually take that URL and check it in a redirect checker, it's going to say test, okay, there'll be a 200. htm, code 200, which says test, okay. But if you actually go to view that URL in your address bar, like paste and go, it will, once the page loads, it actually switches to that really long, stupid, ugly URL that maps gives you when you're viewing your map in the browser. Does that make sense? So again, it's a straight URL, and that's the best URL to use. So you can get it that way. By the way, by going in and getting it from your GMB dashboard. Right click, go to the Info tab, right click view on maps, and then copy link address the other way which one of our mastermind members shared this with us is to go to standby I'm looking for it now. I think it's. Where the hell is it? Shit guys, give me a minute. Damn, somebody gave me a tool the other day. Maybe that's it? Is that it? Let's see this is it? Yes, that's it. Use this one right here, guys. So this is https://www.GMBreviewsmaker.com. I'm going to paste this on the page for you guys real quick. And then I'll show you how this works. Okay, so if you go to this, this will make it so much easier. All you gotta do is start searching. So if I say like, excuse me, guys, I got a should have muted notifications.

Adam: Oh, no, it's fine. A Bradley. Just take the call will listen to.

Bradley: Yeah. Standby. I gotta hang up on that.

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Bradley: Alright, sorry about that. All right, let me grab the screen a green screen. Again, this is the actual pretty cool tool that somebody posted from our group if I just start typing in Semantic Mastery. And it's not going to show me now. It's okay. You can type it you can paste in the URL as well. So let's just go let's go Semantic Mastery. And why is it not showing our knowledge base? Wasn't that some shit? Let's do it over here. Let's just use this guy. So let's go to his map. We're going to grab the share URL here. Paste that in. And let's see why is it not? Okay, so for some reason, we can't find your business and drop down hit to code, place it Okay, there we go hit the code place ID and then enter in your map URL, wherever that goes are right there and click the code place ID. And what it does is it brings that URL back right here, the same one. That makes sense. So it's this is the same one.

But like I said if you grab that URL right there, and you go to a redirect checker, so let's go to like https://www.redirectdetective.com, for example. And you'll see that that's what I was talking about. This actually does a redirect through a 302 to the same version of the URL, but it's just www.google.com as opposed to maps. google.com. Does that make sense? So if all you got to do is take this URL here, and swap that this out with the www, and it ends up being the URL that you want to use, right? So again, or Here we go. You can always copy it from the redirect checker. And that's what it looks like. Does that make sense? And now if we take this URL, and we put it in the browser bar, click paste and go, you'll see that once the page loads, it's going to automatically switch to this long, ugly thing. That makes sense. So again, that which is a cleaner URL to use this one, certainly as much cleaner than this one. So this is the URL that I used to build links to. Okay. That's a good question.

Do You Use The Same URL For Press Release And Video Embeds On A GMB Listing?

Bradley: Moving on. Okay, Gordon says when you post a backlink on an embedded page, on an embed page of a video you've uploaded to the GMB listing. When you post a backlink on an embed page of a video you've uploaded to the GMB listing is the same URL used for PR a different URL. Thanks. I don't understand that question. Gordon, sorry. Does anybody can anybody decipher that question? For me?

Marco: If he's talking about the video for PRs, it's I don't know if you could use a GMB URL for the video. I think they're using it. They said Vimeo and YouTube, the other page right now about embedding on a press release. Is that what you mean? Yeah, I think that's what this means. I don't know. You'll have to clear it up. Yeah, I'm just taking it as that what it means to be talking about the video that you can embed, the URL that there may be is that any YouTube video URL or a Vimeo URL. That's what they'll embed.

Bradley: Yeah, I'm not sure I understand the question. I'm not sure if that was it or not. But thanks, Marco for attempting. So yeah, if you can clarify, Gordon, that's great. If not, that's fine.

What SEO Strategies Would You Apply For A Wix Site OF A National Insurance Leads Provider?

So Muhammad's up, he said, What's up, mom? And by the way, he said, Hey, guys, what do we do with a client that has a Wix site run away? Now? I'm kidding. I'm pretty close to signing a national insurance leads provider, but I've just noticed the site was Wix. What's the best course of action here? Can I still follow the battle plan and SM methods in general on wigs? Would it have the same effect? Yeah. I mean, it can, yes. Um, you know, there's not much you can do about that, if that's what they're on. I believe Wix has an RSS feed. So you can still use that for blogging and everything else. I am personally not crazy about wigs. But as far as I know, you can still do everything pretty much that we recommend with WordPress, via Wix. It's just a different type of, uh, you know, user interface and all that kind of stuff. I don't know that Wix has any benefit, or is any worse as far as SEO stuff that you can do with it? Like the coding of it? Maybe Marco or somebody else can comment on that. But as far as I know, Wix can still be used for all the stuff that we do because it's similar to WordPress.

Marco: Yeah, I've never even I think I built one. But I never followed through with it. Because it's just learning a new platform, just as isn't. I don't know. There's nothing in it for me and learning a whole new platform. So I stick with WordPress. And I'm trying to even get away from that. And what we recommend this if it doesn't have the same functionality as WordPress, then install up a WordPress on a subdomain. Yeah, and blog from there. That'd be it. That's that's been our constant recommendation, since forever, when people come up with HTML or whatever else what other whatever other a CMS that you're using outside of WordPress, or if it's ecommerce or something, yeah, just whatever it is just do a WordPress install on a subdomain.

Bradley: Yeah, I totally agree with Marco could be like a blog.or, a news.or, something like that subdomain that you could use as the content distribution engine, essentially. You know, as I said, my new business that I was just talking about earlier, I've got a single page. It's just a Click Funnels landing page. And that's my, that's on the root of the domain. So it's a one-page site. So I had installed a WordPress on blog dot domain. com, essentially, and I'm using that as the blog, but I've only done two or three posts. So anyway, but yeah, you can do that. That's what I would recommend.

Is Consistent Content Creation Necessary For A Wix Site Of A National Insurance Leads Provider?

But he says, following on from the previous question, is consistent content creation necessary? Still? I know, of course, it helps a ton. But assuming I still have a syndication network may do I lose a lot by not doing it? Well, I mean, we certainly recommend that you do market yours do content marketing. As like I said, If Wix has an RSS feed, but I'm pretty sure it does, you should be able to do it directly from Wix. But if you don't like the interface, then just use the blog write blog, dot subdomain with WordPress installed. And then you can still do the same thing. I do recommend content marketing. I mean, again, guys for it. Google loves that they love the freshness, the updates the activity. You can automate, obviously, you know this mom and syndicating your network. You can automate syndicating to GMB, there's a lot of things that you can do. So I do recommend that you get on somewhat of a content a consistent and regular content marketing schedule, although that you don't, depending on the industry, you know, some you don't have to do it three times a week, you could do it once a week or once every two weeks. It really just depends on the industry. But I do recommend that you are updating the blog regularly with content. The frequency is going to really depend on your competition that you're dealing with as well as what industry you're in. Okay.

Wayne, Clayton, you prick. Keep moving.

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Do You Recommend Adding Keywords Into The iFrame?

Scott says I am in the process of placing an embed order with mg Why be question do you recommend adding keywords into the iframe? Marco? let you answer that one.

Marco: But I mean, you can.I haven't seen it from everything that we've done add that much to the to whatever iframe you're embedding, whether it's map or video. I mean it could I've seen it a Google will read anything before the closing iframe tag. And so if you're adding information in there, whether it's schema keywords or whatever, Google will read it. The thing is, like, only SEOs do that. And it's a really good way to get picked out. I mean, at some point, if they ever come after iframes, that would be the first thing that I would pick out anyone adding any information before that closing iframe tag because it's mostly just SEOs that add information in there doesn't work. I'll be Scott nothing beats a try but fail so so we do allow you to submit keywords and Dadea will add it before the closing iframe tag. So try it out. That's all I can tell you. Do I do it? No, I've hardly ever done it. We tested with it. And since we get similar results without we just don't add extra information.

Bradley: Yeah. Correct. Alright, so the next several comments are Adam to spamming the comment box

Adam: and I roll.

Bradley: So doings got a nice meme about the bloodbath. It's pretty cool.

Should You Complete A GMB Site Amidst Google's Rampage Of GMB Suspensions?

Bradley: KenManich.e What's up, Kenny says I have a new GMB. It's a real business and above-loaded pics, logo description, etc. I haven't built the GSB site. What do you thoughts about completing the site? Do you think that might kick off a suspension? Yeah, it may I mean, the thing is, is I haven't had any issues with real client businesses like real bona fide businesses, GM bs until this week, and it was Monday. And that was one of those. All I did was I head up, I deleted one photo because it was showing up as a, like the primary image and mobile and the client said that he wanted a different photo. So and I don't know how to force Google to select a different photo. So I said, Okay, well, let's delete that one. And then I uploaded some new photos because he had some new photos recently of some of his technicians and such. And then I published the GSB website because for whatever reason that that he never had published that website for his GMB. And so I went in and publish the website, but I didn't even add any content. It was just straight publishing. Before adding any content to it or anything. All I did was published a website and I don't know if you know this can but when you publish the GMB website, it forces the change of the main URL for the GMB profile. From the money site to the business site GMB website URL, it forces the change with the UTM code on it to its really long and ugly, and you have to go in and then once you publish the site, you have to go edit the Info tab and change the website to back to the money site URL. And that's all I did was I published the website didn't even edit it. Right. All I did was then go to the Info tab. And I had to I changed the URL from the business site, which is the GMB website URL back to the money site URL. So to the branded domain, and immediately it's suspended. And that's where we've been we've been at ever since. You know, it's only been a couple of days, but still, it just sucks because I didn't do anything spammy. And it's a legitimate business. You know, we can certainly can't confirm and verify that, but that's the case. So yeah, I don't know. Honestly, I can't tell you if it's the GMB site that does that. Or it could have been a combination of doing both photos that day and the GMB site, I have no idea. I haven't had any issues with legitimate businesses until this week. And now that I've experienced it, I'm skittish, right, I'm a bit gun shy, I don't want to, I don't want to really poke the bear, so to speak, you know what I mean? So I recommend and you know, until this shit settles down, which who knows when that's going to be, I would say, try to stay out of that as much as possible and only do stuff that, you know, you can do either via API, like, posting GMB posts. Or you can probably post manually, I haven't heard of anybody losing it from just doing the GMB post inside you know, the dashboard. But even then I might even want to do that through a manager account or content. What do they call it a site manager or something like that? Now, there are a couple of different levels that you can add additional users on one that would make more sense to be like a, I think it's called a site manager used to be called content or communications managers or something like that. But I think they're called site managers now. So

Will Google Treat A Subdomain As A Separate Brand Or It's Treated As A Silo?

Okay, next is? And no, man, I guess he says, Hi, thanks for a wonderful webinar. My question is, if I use a subdomain, Google will treat it as a separate brand, or just like a silo? No, you know, it depends on how you set it up. But if you're setting it up as a branded subdomain, you know, for example, like using what we talked about earlier, setting up a blog on a subject, you're going to want to brand it the same. But you can also like, for example, I've got a lot of multi-location clients or stuff that I do, where each subdomain is we have separate subdomains for different locations. So each city has its own subdomain, so to speak, right? And that, that they're all the same brand, but they each have their own WordPress installation or subdomain that is city specific. So but you can set up subdomains to treat them as two completely different entities if you want. So it really just depends on how you theme it and how you interlink between the subdomain and the root domain or other subdomains or all of them. Does that make sense? So the good thing is that Google does treat subdomains as separate web entities like another, in other words, separate websites, you can create the relationship, the association between the subdomain and the room if you want or the from, you know, the association with the brand. But the actual, the web asset itself, the domain itself, the subdomain is treated as a separate website if that makes sense. So that way, that you know, that's why we do what we've been talking about using subdomains for like multi-location stuff for a long time because it's a bit safer. If you put separate landing pages as internal pages of a website for multiple location stuff, and any one of your location pages catches the penalty for some reason, then it will, it can pull down the entire domain, right, it can affect all of the other locations because it affects the route as well. However, if you do stuff on subdomains, and you like, for example, have separate subdomains for each location, if anyone location gets hit by a penalty for some reason, then it will be isolated to that particular subdomain. It won't affect the route and it won't affect what I call sip the other sibling subdomains. So that's why we tell you to do that. But again, it just depends on how you enter LinkedIn and what type of associations you make.

How To Use Schema And Rel=Canonical To Boost Ties Between A Reciprocal Link And The Money Site?

Jordans up, he says, related to a man's question and reciprocal links, the blog subdomain should link heavily to the money site, right. Also, is there anything we can do to schema wise on a subdomain or rel canonical to tie it super tight to the main money site? domain? Yeah, that's what I would do. Yeah, I mean, if you're using a blog on, like what we talked about, for Mohammed, above, we're like an e-commerce site or whatever. So if you're using a subdomain name for blog, yeah, you're gonna be using that to do like content marketing and link building from the subdomain up to the money site, typically, you're not going to want to link back from the money site back down to the blog, it's, you know, I mean, other than perhaps a navigation link that says blog, right, or whatever that links down to the root, or excuse me, the subdomain, but from within the individual pages and posts, now you're going to use the subdomain to link up to the pages on the site that you want to rank. Okay. And then yeah, can article are always very powerful? You know, you can do that. It's up to you. That is the blog link heavily to money site, but the money site not Yes, correct? That's correct. Right, that as far as the money site, linking down, the only thing I would do is a subdomain, or excuse me, a navigation menu link that says blog that links down to that. And you know, you could do some sort of like sidebar widget for if you have, you know, for silos and things like that to show like related content and things like that you could do that on the money site. But typically that stuff that you would isolate to the blog anyway.

All right. Look, Gordon's clarifying his question, good.

30-Day Click Funnel Challenge Update

Hernan, is the ad info information still available on Facebook pages? Is Hernan still here.

Hernan: I'm here. I'm here. Hey, can you hear me? Yes. The info and ads? I think so let me see. The adding for information is still available on Facebook pages. I'm working on the 30-day challenge and can find any info on certain business pages? Yes, I mean, they have switched that. So if you go to facebook.com/ads/library. So facebook.com/ads/library, you will be able to get like a public library of all of the ads that are being run right now. So on certain business pages, if there are running ads and whatnot, it's still available. But some templates are like hiding it. But you know, all of the ads are being run on the platform can be found on facebook.com/ads/library. If you go there, you type in the Facebook page, and even the niche, you will be able to get a lot of intelligence out of that. So yeah, that's basically how I do it.

Bradley: Cool, thank you.

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Clarifications On The URL Used In Press Release & Video Embeds For Boosting GMB Listing

Bradley: So Gordon's clarifying his questions. He says if you have time, here's what I was trying to ask if I upload a video to a GMB listing and use that same video with an empty Why be in bed job is the backlink URL that is posted on each page of wherever the video is embedded the same URL used for press releases or as a different hope that clarification makes more sense. Okay. Remember in an embed, it's not a backlink. Right? So you're not linking to the video, you do not paste, you're not posting the URL to the video, it's an embed, so it's not going to be the same. And if you're if you upload a video to a GMB listing, then you're going to get a GMB post URL. Not an embed code now, am I unless Marco, you said that you can embed a GMB post the correct you absolutely can. Okay. Now, I haven't tested that where if you were to upload a video to GMB, then grab the as a GSB post, then grab the post URL, turn that into an embed, and then ask for an embed campaign for that I haven't tested that that would actually be kind of an interesting test. Because then you're doing an embed blast to a GSB. Post video. Does that make sense? So you could do that. Now if that's what you're talking about Gordon, then the URL, the iframe is going to be the same on all of the video pages or the embed pages. But you're not going to be able to use that for press releases, not as an embed. You can use because the press releases for press advantage. You can embed a Google map, Google My Business map, and a Vimeo or YouTube video. And the way that you do it in the press release, and the press release is that for you? Well, first of all, if it's a GMB map that you want to embed that's how I select if you have your own subscription, when you go to submit the details for the press release to be written, there is a drop-down menu at the bottom that says, Do you want a Google Map embedded? And if you say yes, then it's going to embed the GMB map that you have associated with the organization page. You say no, then it won't. If you want to embed a video, then the way that you do it is you put the YouTube URL or Vimeo URL on its own line with a line break above and a line break below within the content body of the press release. Okay, and then when it publishes, it will publish as an embed. But you can't do that with the GMB post URL. Like if you put the GMB post URL on its own line, it's going to publish as just a URL. And unless you hyperlink that URL, it would literally just be a text URL, not hyperlinked, so just keep that in mind. Now, if you want to embed a YouTube video, then like I said, that's, that's all you do is put it on its own line. And then that's going to be an embed code, it'll convert to a competitive excuse me convert to an embed code when it publishes. That makes sense. So you can take a video that you upload to YouTube though, and upload that same file to GMB as a post as a video post. And now you've got the video uploaded as a GMB post. And you also have it embedded or uploaded to YouTube, which now you can use that in press releases. Ok. Ok, says I was talking about a video upload to the profile, not embedding it in a GMB post. I use such a video and Emma, can I use such a video and again, I don't know how what you're talking about. If you upload a video directly to GMB as like a photo, which you can do that to not a post, but you can upload it as a photo in the photo section, you can upload videos, it doesn't give you an embed code. As far as I'm aware, it doesn't give me an embed code. Does anybody can anybody clarify that?

Marco: You can actually embed a video in the photos section. It does overview but customer photos only up to texture, and video. So you can upload a video, then that video will have a URL. And if that video has a URL, you should be able to get an embed unless Google has a frame breaker on it. So I mean, I would have to test that and see if you could embed. I think I have one. But you'd have to test it. And then yes, you can submit that to mgyb.co. And Dadea will take that and he'll run an embed gig on that. That URL as long as it's an embeddable URL. Right.

Bradley: Okay, I think that's complicating Gordon a bit. I don't understand exactly what it is that you're trying to do. But I do know that you can upload a video to GMB directly as not a post, I get that that's fine, you can do that. I don't know that you can get a share URL for it, but I didn't know that you could get. I don't know that that is embeddable.

Marco: I'm checking right now.

Bradley: Okay, cool.

Marco: I'm checking right right now and I'm saving the file, hang on a second.

Bradley: Because like clicking the photos, for example, just click on that photo, and we click Share. This is the share URL here. I don't know if that would actually embed. So I'm it's the same type of link that you get from uploaded videos my point. And I don't know that that would embed. So you'd have to play with it and see. And that's what Marco said he's doing now.

Marco: No, no, it's not coming up.

Bradley: It breaks it, doesn't it?

Marco: It's Yeah, it has a breaker. Yeah. Oh, fuck,

Bradley: yeah. So you're better off uploading it as a GMB post, video post, and then taking the post URL and turning that into an embed. Right. So anyway, all right. Well, looks like there are no more questions. So if we don't have any more questions, we can wrap it up about five minutes early. I'm okay with that. Are you guys okay with that?

Adam: I'm going with it in the woods.

Bradley: Okay. All right. All right. Well, everybody. Thanks. Thanks for being here. We've got mastermind webinar tomorrow. Don't forget if you're in the mastermind, 3:30 pm. We'll see you all there. Thanks for everybody being here. Thanks, guys.

Hernan: We'll see you guys.

Adam: And before we hop off, Bradley, we're going to be going over some sales stuff with mastermind tomorrow.

Bradley: Yes, that's right. Each one of us is going to chime in on that.

Adam: Awesome. I'm gonna get my slides out. Get that stuff and the slides, but I got some good stuff. Looking forward to tomorrow.

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Bradley: That's right. That's why you asked to edit that. Today, I was wondering why I was like what's going on with that? Now? I remember so I've got to prepare for that. I appreciate you mentioning that.

Adam: Yeah, no problem. Yeah, Mastery, everyone else mastermind members can get a little inside look into how we do sales individually. Since everyone's a little bit different. And you know, there's a lot of templates out there. But it's a different thing, I think to hear people say exactly kind of what they do in order to, you know, move from prospect to actually close deals. So looking forward to chatting with you guys about that tomorrow. Yeah, definitely.

Marco: That's gonna be a good one. I'm looking forward to definitely.

Bradley: see y'all then take it easy, guys later.

Bye. Bye.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 241

By April

Click on the video above to watch Episode 241 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, we are live Welcome everybody to Hump Day hangouts Episode 241. Today is the 19th of June 2019. And this is the episode where we finally gave Bradley a day off. You know, it only took us what like five years and he was able to take a Wednesday afternoon off now, just kidding, Bradley had something come up. He had to go take care of that. He's a busy man, but we are going to hold it down and get your questions answered today. So first off, if you're just joining us and your new semantic to semantic mastery and Hump Day Hangouts, thanks for watching, whether you're watching this live on the watch page or checking this out later on YouTube or somewhere else that's awesome. This is the place to go you can always come to https://www.semanticmastery.com/HDquestions to get your questions answered. Digital Marketing, SEO funnels, Facebook ads paid ads if you got questions about anything about digital marketing, this is the place to do it. And then beyond that, the first thing we always tell people to do is go check out our Battle Plan business you know people are like well where should I get started with you? What should I do? Well, you're already here you're already watching it. But the next step will be the battle plan and head over to https://battleplan.semanticmastery.com for that. And if you're looking to take things up a few notches if you're either starting or you already own your own digital marketing agency or maybe you own a business and you're you know you're taking this on and you want to get it up, ramp it up then go to https://mastermind.semanticmastery.com/. It's not just training, it's about the network that you form and the people you're going to be around other people who are starting growing and owning their own businesses and their own marketing agencies. So anyway, with that said, I want to say hello to who we have here. Shout out maybe Bradley's watching us wonder if he's watching on his phone. So if you are Hello, Bradley Manning on my left and Chris How are you doing? Are you still here? I know he's having storms.

Chris: Doing good. Yeah, like it's been quite hot here like I don't know somewhere in the 90s US temperatures and finally of like, storm here to cool it down a bit. So yeah.

Hernan: Where in the world are you?

Chris: In Austria, man. There's the biggest open-air Fest, opening a music festival this week in Austria. So if you're around, hit me up.

Adam: That's awesome. Marco, how you doing?

Marco: I'm good, man. I'm good. Going into the lab on Saturday. Got a lot of stuff to work on. We got a lot of things to plan on. But one thing I wanted to mention is we're coming up on episode 260. And we haven't said anything, man. Five years. Most marriages nowadays don't last that long. It's good. Let's see. 20 more.

Adam: Any more weeks? Oh my gosh.

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Marco: Well, that's gonna be good. Where that lines up. This might be fun. We'll have to definitely do something good for it. So if you're watching we have to throw a party right we have to throw a party we have to give lots of shit away like we always do. We always have fun on our anniversaries. And this is five, dude! 260 episodes. Like who else at 260 hours just Hump Day Hangouts. Think about that. To me that this is awesome. Just free information for whoever just drop by an ass. And all we asked him to turn is for you guys to subscribe to our YouTube channel. That's it. Please go hit that subscribe button. Thank you very much.

Adam: Definitely. And last but certainly not least turn on how you doing, man? You're kind of driving the boat here today.

Hernan: Am I? God? Yeah, we're just gonna throw a captain's hat on you. I'll go, I'll go fetch it. Hey, what's up, everybody? I'm doing well. And new. Well, I'm actually really excited because I think was last week or the week before we started as a little q&a. impromptu was q&a, you know, the section on the mastermind group about Facebook ads. You know, this amount of people on the mastermind group are doing either their own stuff, you know, they have their own lead gen properties, or they have clients or they're running ads for them. And they're running Facebook ads. So we started talking about, hey, how to make them better, better. And, you know, it was like 40 minutes or something was pretty cool. answer a bunch of questions. We had some discussion going. That was pretty awesome. So I intend to keep on doing that for the mastermind members. So it's going to be on the mastermind, Facebook group. And I think you went live to right Adam talking about

Adam: I did like 30 minutes with just the mastermind members. That was a lot of fun last Friday, give him a couple of tips on some books have gone through as far as stuff for prospecting, as well as helping to kind of organize your business, get things running better, and then answer questions about funnels, as well as how to set up some kind of brainstorming with them. Actually some ideas for some sales funnels, and some, I'll say some unique niches, which is a lot of fun. So we had a good time, I think 10 or 15 people were able to make that live and had a few people drop some comments afterward. So yeah, lots of fun.

Hernan: That's awesome. That's awesome. Yeah. And that's the type of stuff that you can expect on the mastermind group if you decide to join. And that's also the type of stuff that we usually deploy on POFU live and POFU Live 2019 is a real thing. We're already moving forward to that. So we were intended to get as many mastermind people in there as possible. And then we'll send you guys some more details on how to access that. So that's going to be pretty awesome as well.

Adam: So yeah, actually, if you don't mind, I'm going to just real quick, we've had a few people asking about POFU Live tickets already. The dates are set you guys is going to be October 11 is the VIP meetup. And then the actual event days is October 12, October 13. And you'll be able to get your hands on tickets, I believe starting next week, at some point next week, we'll have that ready to go, there's going to be a limited time early bird special. For those of you who know you want to go keep your eyes and ears open for that. So you can grab your ticket, save a few bucks at the same time. And get that locked in. But yeah, it's going to be in Denver, October 11, 12th and 13th. It's going to be a blast. We've got some awesome guest speakers lined up. We've got I don't want to say too much. I'm just excited. I was like dude today who we got, like, it'll be out soon enough. We got some really good stuff planned for you guys. And for the VIP. I know everyone who did it last year had a really good time. We're narrowing it down. I'm down to three ideas for the VIP day, and they are all looking awesome. So looking forward to sharing that with you guys.

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Hernan: Oh, man. Yeah, it's gonna be good. It's gonna be good.

Marco: I know, I know for a fact that one of the people, right? confirm one of the speakers confirmed last week, not gonna say who it is. Awesome, dude. He'll have just provided lots of value, just his presentation alone. It's probably worth the price of admission, he has that much knowledge. And that many good things to say about? If I start talking about what he does, then I'm going to guess who it is. So let me just stop right there and say, This guy is great. And we're really happy to have him at POFU.

Adam: Definitely hundred percent agree and I know who it is. And I'm, I'm excited. So Hell yeah. Alright. So I think that's it for announcements that you guys got anything else before we get into it?

Hernan: And then we're good.

Adam: Let's do it.

Hernan: Alright, so now I'm supposed to share my screen right? And go through here.

Adam: And why not? You know, we'll close down those tabs with the other stuff on it.

Hernan: And then I get Yeah, the midget thing.

Adam: The picture of Adams looks like he's,

Hernan: look at that, my boy. There we go. Alright, cool. So let's meet let me get to this because we're this is kind of cool. Alright, awesome. So we're just going to do a little bit of a back and forth here with you guys.

How Would You Optimize A Stock Footage Website That Has Duplicate And Little Written Content?

So acasey is asking, Hey, I have a stock footage website. Now the issue is that a post as little written content, if there are many things in common in all posts, like file size, format, resolution frame rate now will exclude my posts from search and tells it to implicate content? How can I solve that, please help? I would like to chime in here and then maybe, you know, ask Marco's opinion, I would say hey, is there a way that you can increase the amount of text, the amount of copy that you have on those pages? Because the reality is that if you have a stock footage website, you will need to add a little bit of text to most of the to the different posts that you have. Because other than that Google will keep on excluding your posts and you know, duplicate content, what would you suggest mark on those cases? Because that stock footage, and also stock photography, you know, background websites or whatever, whatever, that that could be a real thing. So what would you suggest in those cases?

Marco: Yeah, I'm just wondering, I've seen we've all been to those websites. I'd like to Getty Images and stock photos and all that stuff. And what I've seen them do is that they have them categorized, right? So maybe I don't see we don't have enough information. You just stock footage. But is it all the same categories that all categorize the same? Can he be blog? Right? And why? Why is of the stock footage beneficial? Or who uses it? Why? Question and Answers page, right? That then links over to the stock footage? What's happening is it's Yeah, Google will say in the backend, that it's duplicate content. But what's actually happening is Google, if your website has been around long enough, has found you know, whatever, posts are the most relevant. And those are the ones that that's going to display, whatever else had found that's related or perhaps duplicate, to whatever it is you're doing those will be excluded, of course from search, because Google bot has determined what the most relevant are. So what you have to do is you're going to have to create a variation on those posts that are found to be irrelevant or duplicate. This is not really a penalty is just not server Google's just not serving them. Right. And so how do you get Google to re-index and serve up the stock footage for whatever search query the person is doing? What Yeah, what kind of people search for the stock footage, or kind of people? Or maybe if you talk to your end user? And again, I would say some kind of blog, just anything that would add variation to whatever it is that you don't, because if it's that similar, yes, Google will filter, and it'll serve toward the relevant query, whatever it determines is most relevant, maybe getting down to the schema aspect of it, maybe that's a way for you to create greater information for the bot. Right? So what's happening is Google is looking at your unstructured data, which is the top end, and it's not finding really much. And most of it seems the same to Google bot and if you're not providing a schema that differentiates between all of these things, that now the bot has to guess, and it has to decide, okay, so what's relevant? What, what is this about? And why should I display this for a given query? If I think that this is whole, the same, are related? And I've already found the most relevant answer for the query. That's how I see this. I mean, I, it would be really difficult without knowing more about your website to give you guidance, as far as what you can do, but I hope that that helps some.

Hernan: Yeah, for sure. For sure, it does. But also, I wouldn't judge that, that I think the schema thing would be a good thing, because there are some websites out there are not only stock footage might be video, but out, you know, in general, like, you know, screensaver, background, screen background type of websites they have a lot of, they do, they don't have a lot of content in them. So they might be out of the data off the file itself, and the schema data that you that you're feeding the bot, I think that that could help. So um, so yeah, if you want to, if you want to come in a little bit further, what's going on? Maybe we can help you a little more. So cool.

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Should You Be Worried About Location When Ordering A Press Release?

Alright, so John is asking, should I worry about a location when ordering a press release? I live in the UK, would an MGYB press release be less effective than a UK based company. So I think that I think that there's, there's a couple of things here, whenever you're doing a press release, and if you have a UK based company, it will also be a good idea to have maybe some sort of UK based exposure, but we have done this with international quote, unquote, SEO, or we would have, I don't know, a company based in somewhere else in the US, but the press release that link juice that is coming from US-based websites, .com or .net type of websites, they're still really valuable, they're still really powerful. So maybe you can combine that press release with something that, you know, with a local type of UK-based type of websites, which I think is going to be a good idea. But that wouldn't prevent you from ordering MGYB or any other type of press release, I think the first release is still really effective, even if you're in the UK, or Australia because, at the end of the day, the link juice is link juice. And also, you know, you're getting signals from all of this super high authority websites. So I think that that would still be very valuable. What do you think Marco?

Marco: I'm trying to think through this and see how if he has a local company, and his services local, and wherever a Birmingham, England, and your publishing in Birmingham, the PR, excuse me, publishing a press release in Birmingham, Alabama. Okay, so your location, this idea of geo-targeting, and location-based SEO so that you're targeting the how close you are right, to the company of people who are close to that service, you're targeting the location. And so what I would say is that it could work simply from a press release, and link juice standpoint. But I would also say that I'm, I'm tempted to say that you'd be better off with with a local press release service. And then after doing that, you could widen the press release distribution by going to the US and releasing news and making it relevant to the US people who would consume the press release, I do anyone who would read it, rather than just publishing in the US alone, because you are the UK based and if your services are the UK, that you want that proximity, you're still good, it's still going to have an effect because of the links. But I would say you would get more bang for your buck by going first UK, and there are press release services that cater strictly to the UK, and then go with an MGYB PR to widen the press release distribution.

Hernan: so you would recommend going local first, like try to nail a couple of I don't know, local lengths, or, you know, like, I think that he's mentioning that he has a UK based company, not sure if it's local, but he could go into some sort of local UK based press release or local directories of companies and whatnot. And once he has that, then a second stage you will order an MGYB press release to solidify that entity right to validate it. Does that sound?

Marco: Absolutely, because then he gets to create that that that media page on where we use Press Advantage. And everyone knows that we do we said before we've been transparent about that. But they allow you to create a media page, right? Where you get an iframe, and you get the company information. And once you get that in there, it'll help you Yes, totally solidify the brand.

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How Can You Use The Embed Code That Automatically Updates Google Trends Data?

Hernan: Gotcha. Alright, Awesome. Cool. Fitz is asking Good day, gents. Thank you for this forum, to ask questions and get real-world answers. Doing so you will get better answers on the mastermind. I'm just saying, Fitz. Doing some Google Trends research today. And notice that they will give you a code that you can embed that automatically updates. How can we use that? That's actually interesting because they'll give you a code that you can automatically update that it will automatically update, I would say that maybe you can put that on a sidebar on a website, you know, and it will automatically have dynamic content in there. So if you have a website that will make sense to put it maybe you can put it on sidebar and footer, we have done that were a couple of a hoodie, call it widgets back in the past or a couple of plugins. I think that they're like out of circulation. But you know, I think that that could be a good way of doing that. Adam, I think you show me something right?

Adam: Yeah, this is cool. If you can put the screen on me. I think he just clicked on me and it'll set it on for everyone else. But this is pretty cool. I had never seen it just in case no one else has seen it. It looks like you can keep the data updated. And I'll do live updates. That's pretty sweet.

Hernan: Nice. Nice. So that's an iframe. That's an embed. And I'm sure that there's additional stuff that you can do in that but it will be like dynamic type stuff. I think that it could benefit from having you know, that dynamically updated on your website. Anything else you asked to add to that?

Marco: Total relevance to whatever he's doing. So as to how we can use that. Are you in RYS Academy Reloaded or wasn't fits in the mastermind? Do it if you're in the mastermind we could go deep into this at during one of the webinars or RYS Academy Reloaded. That's where we teach what we teach you what to do with I frames how to use them, how to make the most use of this type of frames, especially when it's updated by Google. So Google's property updated by Google. How can we use that? Huh?

Knowledge Graph And Map Packs Positioning Clarifications

Hernan: That's awesome. Alright. Alright. So another one. He's saying. I noticed that when I go to search and find the knowledge panel, I see the box that shows that I'm position eight. But Im number one in the three pack and patient three organic No, sure. Not sure. I understand what that number eight represents Any ideas? I'm not sure what he's talking about. Marco over here. So the knowledge panel, show his in position eight. But he's number one in the three pack and page three, organic. So that might be the questions that are dropping before the after the query? Is that what he's referring to? You know?

Marco: No, I don't know what knowledge panel he's talking about. I don't I've never seen a knowledge panel with the ranking position.

Adam: And just wondering if maybe it's I forget if it says this or not. So don't pay attention. But when you're logged in to like, webmaster, or what's it called now Search Console. And then if you're looking at something in your site is returned, it'll have a little blurb. I'll have to see if I can pull that up. Let me

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Hernan: If you figure that out, I think that you might be on the questions, you know, the knowledge panel, when you type in your question, Google, you have the seat all like you have the first result, would you surely that question answer from one of the websites. And that's based on a schema. So that will you know, they will grab that and put that into like the first spot. And then you have additional Q&A, you know, like frequently asked questions or questions that are related to the query that she's put together something that might be it, I mean, might be showing. I'm sure that you can add images to this little chatbot a chatbot. Right here fit. So if you're around, if you're listening to this, you can take a screenshot what you're seeing and attach it to your message. We go through it.

Would It Be Easier To Rank A Regular-Looking Local Business Site With NAP In Google Without Targeting A Particular Niche?

So let's see. GG g Gordon r. g. Gordon are, that's cool. So hi, guys, I just keep on you know, getting hooked up on these on these nicknames. Looks like ISQ you know. Hi, guys. Thanks again, for Hump Day help. Usual it's greatly appreciated it. You got it, man, if you don't want to try to rank in the gym be three pack. But he's that rank aside on the first page organically and rent out the homepage, to a local business to a local business? Is it easier to rank a site that looks like a regular local business to Google and includes an NAP or a side that has tons of content target to both the particular business niche and the geolocation? But it's not branded within an NAP nor configured like an actual business site? That's actually a good question. So you he's trying to rank organically, right, not on the three pack. I would say that if you include that on NAP, and if you make it look like a local business, there's a higher chance you will get a three pack GMB but you still need to verify that entity, right? So I would say, maybe start with content targeted to the particular business niche and the geolocation. And then see what that takes you in terms of the organic now having mind that, if this is a local, if this is a local site, it's a local query, right? Or it will be like people will type in local queries to get to that site. So you know, most of the like, you know, the organic results will be buried just below the three pack if that make sense. You know, so have that in mind. What would you guys suggest in this case? It's pretty cool.

Marco: Okay, so he wants to write the is that a regular website that he's looking to rank? Yeah, I think, or is that the business site? Or is that is that a G site because I mean, you could do anything, or any and all, I mean, it's just setting up as far as which one will rank better. It's the one where the entity is, well, it has to be validated. And I'm not talking about the map pack the three pack. I'm not talking about your GMB listing, I'm talking a validated solid entity that Google recognizes as authoritative and trusted in the niche. Now, it would depend I mean, niches are different, and niches behave differently. In DC plumber, which we gave us an example, in RYS Academy Reloaded webinar that we did, we showed where in DC plumber, we were able to rank both the G site organically, and we were able to rank a top level, a TLD, right top-level domain. And they both rank just as easily. Since they both had drive stacks link building, just a, we did what we do with everything that we do, right, so the Syndication Academy, taking that a tier one branded network, making sure that it's all relevant, and making sure that it all stays clean. And that is providing a more power for the entity that you're trying to rank right now, in today's web, if you guys don't know that it's all about your entity, and the information that you're providing the bot, about your entity that your loss, and whoever you're you're following, you need to follow somebody else. Because right now, in today's web, if you're not going after the entity first and solidifying it right, validating it some kind of way, verify, validate, solidify, and then you get to what I call the end game, which is your brand becomes synonymous with whatever niche or set of keywords it is that you're targeting. And so which is easier, which everyone, you take care of the entity the best. So if you're doing it with regular local business, with NAP and whatever, if that's what you want, the entity that you want, or if you're doing it either way, you're targeting a particular niche, right? And the geolocation. You're saying, but it's not branded, then the one that's branded is going to always rank, in my opinion. And from what I've seen from all of the testings, it's if it's not branded, it's not going to rank as well as the branded entity. I mean, and that's without a doubt.

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Hernan: Gotcha. Alright, cool. So,

Adam: okay, real quick, her not going to share screen again, real quick. I found what he was. The previous question was talking about, okay. Yeah, this is kind of cool. So like, for something I wrote up, I did something was talking about App Sumo Briefcase on my website, and then it shows. So I don't know why it's just some specific queries that will show this. But it generally shows the average position, which is I've always seen or just assumed that it's never correct. It's the average. So like, my YouTube video shows up here, but then the actual websites showing up on page two. So it to me this doesn't mean much besides, okay. It's just pulling data that's already in Search Console for me.

Marco: Yeah, but that's not the knowledge panel. I thought,

Adam: yeah. But I thought he was saying maybe this is what he's saying. Sounds Yeah,

Marco: I guess that could be what he's talking about that. But that's something different, you have to be signed in. To get up to get both those type of, of statistics, that's just statistical data is neither here nor there, because it's usually inaccurate. Those three numbers that you see there, I don't know why they're in displayed because they're usually inaccurate.

What Digital Marketing Tool You Can Suggest That Accurately Checks Positions For A Particular Location?

Hernan: Cool. And another question, if you don't mind, since the MGYB three pack ranking is now based on the location of the searcher, what tool can we use to accurately check rank positions for any particular location? Thanks, again, that's actually a good question. And that comes back to what the guys were saying earlier, the fact that you know, the rank tracking checkers, a rank trackers are becoming more and more obsolete, just because of the fact that, you know, like, the queries are tailored more and more to the user. Right. So there are many particular locations, the even the things that they will see will change. Right. So, I mean, I currently that's a tough word, but in, in any case, I would suggest you use Analytics to see how you're doing in terms of the overall traffic that you're getting. That's how your campaign is doing. In my opinion, well, would you suggest in terms of you know,

Marco: if, Gordon, if you have a Google Ads account, you can simulate mobile, but that'll be from whatever the central for the city that you're in is. But you can get data from that. And then Sharif had in what is it? He has a, he has a Rank Tracker? I'm pretty sure. In local citation. I think I think you posted it in one of our free goes, guys, hit him up in our free Facebook group. The SEO and marketing by Semantic Mastery, go to the Facebook group trip out is in there. And you can ask him questions. And I'm pretty sure that he has a tracker built out that goes through the API and will give you local ranking information.

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Would Redirecting A Money Site To Google Site With Proper Silo Improve Its Rankings?

Nice. Alright, so a new man or a new man, he's saying that he's from India, so he cannot watch live. So I'm just gonna jump to the next question. I'm just kidding. Hope you you should be up at 3am dude to interact with us live? Come on. Now. Are you doing? I love what you guys do? I have a question. I have a website that has 50 pages and getting like 30,000 visitors a month. But the keywords I rank for are mostly in six or seven position. So if I 301, redirect my money site to a Google site and create 50 of the same pages, three, one redirects all of the pages to a Google site with proper siloed. And myself, we're ranked third or fourth precision for my keywords, please tell, because I want to know if Damn, I just lost it. Hold on, hold on, man. If my website will rank in third or fourth position for my keyword, please tell, because I want to know if this will hurt my website. So basically, what he's saying and he's asking is, if he grabbed his website, which is a regular ranking in six or seven position, and he redirects that website, using the same structure to a Google site, well, that increases rankings, I don't know, you know, with this is like, deep, deep. Um, you know, try and thinking and how the how the Google how the bots will behave and how the algorithm will behave, I would say that my my take on this, it will be that if you're in six or seven position, that means that you're doing great, just need to push, you just need a push to rank, you know, better, or to double your traffic, because going from 67 position up all the way to third for second, or even first position that would potentially double or even quadruple your traffic, right. So I think that you only need like, a little push, what I would suggest is that if you don't have the battle plan, click on this little thing that you can see right here, go get the Battle Plan, click on this little banner and go get the battle plan. It's like, I don't know how much is it but it's like really, you know, inexpensive, and use the techniques in there that we recommend for age websites, I will give that a go before going and trying to do 301 redirect to a Google Site pages, just because of the fact that you're nearly there. I would say hey, if you have a syndication network, just building to syndication at work order, right, and drive stack build it to drive stack, and all of that is explained step by step at the Battle Plan. Any other suggestions, guys, anything that you want to tell him?

Marco: Yeah, he's got a backward. He's looking at this backwards, he's he doesn't want to push his website to a G site. He wants to do it the other way around the G site, and drive stack to his website. So what's the thing Anumaan, what you do is get a Gsite from MGYB.co, you'll you'll get the template, then that becomes your template on how you're supposed to do all the rest of the 50 pages that are on your website, on the G site. And you're simply going to link from those Gsite pages to the corresponding pages on your website. And then you build links into your drive stack plus Gsite, not the other way around. Because then if you build links into the domain, then you subject yourself to all kinds of neat little penalties. And since it's 301, I'd hate to see what that would do to a G site. Although it shouldn't, in theory, do anything to the Gsite, I don't think Google would penalize the G site. But I would say do it, do it the other way around. Think about this the other way the power comes from the G site to your top level domain, not the other way around. Keep the positions that you have keep that traffic because that's a very strong signal to Google. Try to keep your visitors right more engaged on the website, have them stay longer, take action, and make whatever money you can from them, while at the same time you're going to push power. And Hernan just gave you great insight, go get that battle plan and follow the battle plan because there are tons of things that you can do to push power. Once you have that, what I call the SEO shield in place. Once you have that in place, you can push tons of power over to your Gsite simply by copying or you know, however you want to call it mimicking mirroring the website. And then if that doesn't work, there's still loads of things that you could do if when you order that drive stack from us, you're going to get the Done for You Users Guide. And the done for you Users Guide is going to tell you exactly what you can do with a drive stack, and that g site and what things you can do to push power over to the top level domain, whatever your money site is. Another thing that we did is we've been doing webinars for MGYB.co. And one of those was how you can add power to a drive stack plus Gsite. So you have a lot of free information that you can use to add power to that domain that's getting 30,000 visitors and as Heran said, double or even triple the amount of traffic that you have. But push the power the right way. If you push it the other way. It I can guarantee that it won't work as well.

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Would Charging SEO Clients Month By Months Better Than Contracts?

Hernan: Hot diggity that's money right there, baby. That's money right there. You got it on Hump Day hang up first. Alright, cool. So Mohammad. What's up? I'll have it my man. He's asking, Hey, guys, so far, I prefer he always bring on the right type of questions, you know, because we can talk about SEO for ages. But then you need to build a business on top of that. So that's awesome. Thank you for bringing in this type of question. So it guys so far, I prefer to charge clients month by month, month by month, as opposed to contracts, our contracts ever a good idea. Although I make sure every client understands SEO takes a while to recruit. It seems to be easier for them to go month by month rather than a contract. I recently talked to people who said contracts are the best way to go. So I figured to see what the SM crew thinks. Okay, cool. So since this is like a business strategy type of question, I think that we should all, you know, chime in on this. And I'll go first because I'm already talking and guess. And the reality is that I always do month to month, I bought, I've always done month to month, and for a couple of reasons. Number one is because all of my stuff is performance base if I don't perform, I don't want to charge you, you know if I do not perform, and I don't want to charge you. So that's number one, I go after that. And that's why I can charge more money. Because this is like performance.-based It's it's also it makes more sense for business owners as well, right? Because, hey, if we don't get along, no harm, no foul, we keep moving forward. Now, I've always done that. It doesn't matter if I'm running Facebook ads, or SEO, I just do it in a way that it takes it makes sense for the client to think in the long term. If a business owner is going to only hire you for 30 days and expect to see a radical return on their investment, they're high, right? There, they're not even thinking right. So you don't want to do business with those type of people. Because business owners, they tend to think long term, they're going to hire you for 3, 6, 9, you know, nine months, even a year, or 12 months, because they understand that they need to keep on investing on their business to get a return. It's unrealistic to think that you know, you're going to make them money over the first 30 days, while you very well could, you know with all that, you know, Mohammed and also if you sprinkle some paid ads, on top of it, not only SEO but also paid ads, you could very well blow them up the first month. But that's not the point. The point is that they're investing in you and their relationship. for the long term. Every business owner knows this, right? You cannot expect to blow it out of the water over the first 30 days. Which takes me to the second point that I want to make number one, I told you that I go after performance-based campaigns, hey, I deliver you pay me if I don't I go home. Number one, but also number two, a contract is a legally binding, you know, a document that binds the client to you, but also binds you to the client. What happens if the client is a motherfucker, right? What happens if the guy's a douche, and you're bind it to that guy like legally binding to that guy for the next six months? That scares the shit out of me. So I like that one of the reasons that I do month to month, what do you guys think?

Marco: Man, I'm so proud of you. mF bomb in there, go over now because I'm learning. I'm about to drink a beer. Here's to you Hernan, not more of it. Because I totally agree. I could. Now Mohammed, hopefully as you continue in your career, you're going to run into these fortune 5000, fortune 100, fortune 500 companies who have like a whole team of lawyers, and that you're not going to be able to avoid signing a contract, you're going to have to sign the contract. So you sign the contract for the shortest amount of time. possible, right with clauses in there that the contract can be extended upon mutual agreement so that your agreement has to be there also not just the client, right, you don't just give the client the claws to renew the contract. Because like her Nan said, if the guy or the woman, if they're jerks, and you want to run away and you signed a one year contract, you're going to have ulcers by the time that contract is is over. And no amount of money is worth an ulcer and just having to deal with a crappy client. When you see the inbox, you see that mail in your inbox is on the old not again, and they're trying to contact you. They're trying to call you. They're trying to tell you what to do. They're trying to be your boss. And you should know this because we've talked about this before, you want to be impactful. That's what the pastor is all about. The video is down, you know, I posted it down toward the bottom, you want to be that you want to be in that position where you tell that client You know what, I don't need you, man, you got to go, you got to go look for somebody else, because I can't have this. It that's just going to happen. And that's extranet said, always go try to go for results based SEO. As long as you provide results, we keep going month, month to month, put that money in my account, don't ever let a month go by without that guy paying you. Because I guarantee you that's going to become a problem. You don't work unless you get paid. And don't ever try. Don't ever allow client tell you what to do. Mohammed. And as Hernan said, You've got got to have the freedom to go. But you also have to have the leeway. So that you can provide results that you have that 90-day window where you can provide results. Although if you're doing ads, Facebook, YouTube, Google Bing, you should be able to provide results within the first 30 days, blow the client out of the water, you know there have their mind spinning this guy's the greatest thing since sliced bread. And then you'll have the extra two months that it will take for the regular SEO to kick in, usually six weeks, but you don't want to pigeonhole yourself right. You don't want to stick your in a way where it you're worried about not being able to produce results in the timeframe that you have set. So anyway, Adam, I'm sure that you have something to say on this. But I totally agree with that. Totally.

Adam: Yeah, I'm not allowed to add on to that. I agree with both of you guys. And Marco, I think you hit another nail on the head there with, you know, stopping work if someone's not paying and Mohammed's already been there, I think because in the question he said he's been doing monthly, but somebody was advising him contracts, you know, maybe dig a little deeper on why they were recommending that. But yeah, I agree with everything these guys said, and, you know, it's an easy hole to get into that. I think you only have to learn so many times, you know, we've all heard a lot of horror stories, or we went through it ourselves where, you know, you did some work for someone they didn't pay, and then you know, you only have to learn that lesson, hopefully, once or twice before, you've learned that you don't do work if you're not getting fit.

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Hernan: Yeah, it took me more than once more than twice actually. I still there's some work that I still do some work that I don't get paid for. But just because I love to do that work, you know, that's kind of that's kind of where you go, and where do you want to go after so you doing work?

Adam: A lot of times too, it's, you know, it's be up front with your clients or prospects, you know, tell people and just say, you know, I think about how to work things, because you don't want to do you like getting emails when somebody is, you know, being an ass about, you know, hey, pay me, you know, don't make it about you just say I want to make sure you know, we maintain parody that I'm providing value to you, by doing this work and providing the services, you know, and get them to agree, or just if it's an email, just state that and say, you know, you provide value to me by paying me and that's the way this works. Instead of just saying, you know, you need to pay me because work is done. You know, make it make it about them and start using some persuasion.

Does Signing Up For RYS Academy Then Outsourcing Better For Long Term Options Than Using DFY Services?

Hernan: Yep. Cool. Great question, buddy. All right. timid user is asking with signing up for the RYS Academy, then outsourcing be a better option long term, or using done for you services a time if I'm trying to get resources sooner rather than later. What would you suggest Mark? on this case? This is your baby. So I'll let you answer that.

Marco: Yeah, I mean, he, when you use our done for your services, you're you're outsourcing. Now, if by outsourcing mean, you hire someone and train that someone to do the drive stacks for you, then you're going to have to weigh the cost, right. So sign up for RYS Academy Reloaded, tons of stuff in there, we're constantly adding to it, we're constantly in the group answering questions. And then it's up to you whether you want to hire someone, either on a part-time basis, or on a full-time basis, or maybe pay up for each stack that they build. But I can't tell you that it takes our builders anywhere from four to eight hours to complete a drive stack plus g site. So that's something that that can, that's quick to do. And I'm sure that you will, as a business owner, as someone trying to scale, you have better things to do with your time like going out getting clients, making sure that that that revenues coming in that right because you don't want just money going out to all of these courses and employees and everything else that that's going to eat up the revenue, you want some of it going in your pocket. So you got it, you're going to have to weigh the costs. What what is going to be simpler for me is it going to be better for me to hire someone and have them trained because we do allow you to do that we do allow you to to let your your VA in the training, so that they can learn how to do the drive stack and the G site. But we don't allow it for someone to create a competing product. We want you to succeed, we don't want you coming back. And and then offering a product from my training, because that's what we do. So yeah. Which one would be better? That's the question to ask which one would be better for you in the end? Is it easier or better to get done for you services from us? Or to hire someone to train?

Hernan: Right? I guess it depends on the volume, right? I mean, at some point, you can either invest in somebody, hire somebody fire up the hiring funnel, or come to the mastermind, ask the guys you know, the mastermind group, hey, somebody's got like, VAs that they're letting go off, or maybe they have some hiring funnel fired up. But they're all they got like a not 10 viable candidates, but they're only hiring three. You know, that happens a lot in the mastermind. We even go out there and say hey, you know, we have all of these prospects they have been interviewed already go, please take them guys and whatnot. So we have that. So I guess it would depend in terms of volume, Hey, are you are are you ordering like five done for you services per day? right on that case, then you will be better off learning the stuff yourself and then getting somebody on your team? Right? So so my volume vs investment at that point. So it's like, why would you? Why would you get somebody in the house, if you're just like, if you want to learn the ropes and want to add another toolbox, I would definitely suggest that you sign up for RYS that kind of me. But then once you've done then maybe it will be just Hey, already done for you services, right? Because you're you only order one or two packages per month, right. But you still know how to do it. Now with that being said, learning how to do it the right way, the Marco way. Right? It takes a long time. So that's why a lot of that's you know why it's like a syndication network. It takes time. And they're super effective, but it does take time. So a lot of people are going through Syndication Academy, or RYS Academy just because of the fact that they want to learn the ropes. And then they are outsourcing because it makes sense, right? time wise, it makes sense. And it makes more sense than just like hiring a VA having somebody full time. So I think that at the end of the day, you need to do some math in there, but I wouldn't, I wouldn't prevent you from going through the training and getting signed up for the training just because of the fact that that is you know, that is something that you get added to your toolbox if that makes sense. Alright, cool.

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How Would You Fill Out The Street Address Option For Coworking Spaces?

So um, let's see. Mark is saying longtime listener and customer here. What's up Mark? Regarding the street address option? Do I fill out GMB as unit number 1137 p o box 137? Or suit number 1137? Or indicate the number after the zip code after after zip code after the hyphen? Also, I know you've answered this a million times but over the years but could you recap your current recommendation BrowSEO versus private proxy best? Thanks much Bradley. Your mind. Okay, Bradley's not here. So I'm going to move on skinning. What would you suggest in this case? Marco the specific The first question in terms of how do they fill out the GMB us unit 1137 or suit 1137 or indicate the number after the zip code after you use either sweet. And then number 1137 or omit the sweet? And just number 1137? There you go.

Marco: Okay, which whichever one I've never tried unit, but I would definitely not use the hyphen because then Google will know that that's a PO Box. And you'll probably get blasted. I don't know someone else uses that I have never even tried it because I know what it means. And Google should also know what it means. So by all means, try either suite and the number or the hashtag and the number or just the number. Right.

BrowSEO Versus Private Proxy Providers

Hernan: Gotcha. That's cool. That's pretty cool. And how about brown CEO versus private proxy, best proxy type company?

Marco: you know, I'm really liking BrowSEO, we're using that in a bunch of things that we're doing. What I don't like is, is their residential proxy service has had some issues and having to go back and forth. If you guys know us like, like time is is is a is a premium, it's really hard to get everything done that we need to do in the 24 hours that a day has. And if I have to take 10, 15, 20 minutes of my time, or Bradley or whomever to contact assignment to see what's going on with those proxies. It really it's really not worth it. So what I do is I buy proxies from somewhere else. And I use those in BrowSEO but BrowSEO working fantastically well right now. I like BrowSEO, you know, but as far as private proxies, best proxies or whatever, I don't know I do get proxies for that I use within browser to from other services.

How To Rank A New GMB Listing In The 3 Pack?

Hernan: Nice. There you go. I'll teach them. All right. So pumpum. Pum is asking how do you rank GMB in the three pack? If it's a new one? What process Do you go through? Do you do our area stack? First? It was the same process like a website in the battle plan. Dude, didn't we add a section for B3? We add a section that it's about GMB. Right. Adam, can you come from that? I think we did. added a section for the Yeah, we did.

Adam: Yeah. So I would go back to if you don't have the version three in the Battle Plan, just go grab it at 17 bucks, you can click right there on the sidebar and start there.

Hernan: Right here, right here, baby, click here and go to the Battle Plan, get that mofu, and it will teach you.

What White Hat Link Building Steps Should You Take For Blogger And Influencer Outreach?

And also if I want to do white hat link building and outreach, what step would you put this in the battle plan, for example, blogger influencer outreach, I think that that would be like an ongoing thing, right, an ongoing step. So it could be like, at the top, but it also takes time. So that is something that is something that you want to do like pretty much on a monthly basis, you know, because it takes time to do outreach and white hat link building work had been? I'm doing air quotes, you cannot see me but I'm doing air quotes, right? Because I don't believe between white hat, Black Hat you're trying to manipulate the search engines. Which is fine. We're all out. Right. But what I'm saying is, you could do it, like once you validate the entity, this will further validate the fact that you are you know, for real, is that something that you will do Marcos as Well,

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Marco: No. I don't know what white hat link building me. There you go. There you go. I'm off somewhere else. It's my SEO shield drive stack plus Gsite. Then we have Dadea and he's available in MGYB.co Bradley says it off. And he's our link builder. He started out with Bradley built his own business, from the business that we've provided and went on his own. Now he doesn't for us, but he's not our employee. That is awesome. And he knows exactly what to do. So if I have, what's my SEO shield, where I can push power, anywhere I want and not worry about any penalties whatsoever. And then on top of that, I have a Dadea, who is a master at link building and pushing power. Why would I want to do anything else, it takes all of what five minutes to go in order, a drive stack plus Gsite and and a link building package. And guys, we use the same stuff that you use. We don't tell you to go use something else that we've never even heard of. We actually make it available in MGYB.co. Because we use what we make available to you who first tested ourselves. And if it works for us, we know it'll work for everybody else. So if you want to stay whatever hat is of your liking, I mean, that's up to you. And you can do blogger and influencer outreach and try to reach out to these people and build out these links, you know, over time. Or you can just go get that get that jackhammer, and hit that shit like you're supposed to, man.

Gotcha. Yeah, that's, that's actually a good point. I mean, you know, we're actually deploying the services on MGYB.co. Because we would do that for clients. Remember how we came to become Semantic Mastery in the first place? Is that we're a bunch of dudes with their own clients last agency, and we decided to put together Hey, why don't we show what we're doing to our clients or for our clients, you know, to everyone, and that's how Semantic Mastery was born. And it's still like that dude, like Marco has their own stuff going on? Bradley, Chris, Adam, myself, we all have our own stuff going on. And what we do is we basically say, hey, let's, let's have press releases running for clients. Okay, we'll do a press release. Okay, so why don't we offer this as part of the package of MGYB because this stuff works, right. So it's basically like a from the trenches. So most of our money, most of the money that we make, is not teaching this stuff. You know what I'm saying? Most of the money that we make is not teaching is like actually going out there and doing shit for clients and for our own recommendation. So go ahead and grab stuff from here, here it is MGYB.

Is It Okay To Have Links When Syndicating Content Using IFTTT?

So Tushar, is it okay to have links when syndicating content using IFTTT? Can you recommend a plugin or an app that displays the full content from the feed? How would you approach if the website is not built on WordPress and the CMS doesn't provide a feed. Interestingly enough to short I don't know if you're part of Syndication Academy, brother, but that is everything that you're asking is explained on that course. So um, I guess we can go through that. But if you want a deeper response to all of the questions, just jump into Syndication Academy. And do we have a link for that Adam, somewhere that we can drop in there? I think that's still really, really, really relevant for people.

Adam: Yeah, I'm putting up there right now. Awesome.

Hernan: So um, so is it okay to have links when syndicating content using IFTTT? Yes. It depends on what you're when you're sending those links to right.

Do You Know Any Plugin Or App That Can Display The Full Content From The Feed?

And can you recommend a plugin or an app that displays the full content from the feed?

Hernan: Damn. I don't remember. Are we using the are we using the full content off the feed? Do remember Marco I think that we were using snippets for ricin.

Marco: Chris dropped off, but the plugin, the RSS plugin, it sends the entire post out.

Hernan: The post, right? Yeah, so the RSS plugin. Okay, cool. And so that's been updated? By the way, I think recently, right.

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How Would You Syndicate The Content Of A Non-Wordpress Website That Doesn't Provide A Feed?

Marco: And I'm sure there's other plugins out there that will do it. All you have to do is do a search on WordPress. As far as the last question, if the website isn't built on WordPress thing, do you install a subdomain. Yes. and use that as your blog. Right? You could current news and notre news notes from just whatever whatever you want, so that you can have the ability to syndicate your content and solidify that entity.

Hernan: Yeah, yeah, that has been a standard operating procedure. Dude, when you have a website that anything but WordPress, we will just install a subdomain with a WordPress website and then blog out of there and syndicate out of there. And if that if that's even true, when it comes to clients, right, when it comes to clients, they come, they can come from all over the place. Lucky for us, I think that WordPress powers up like 80% of the internet or something crazy like that, you know, it's not even funny. But if you happen to come across a client that you know, goes through, I don't know, like, something like a oops, I lost the screen. So that will go something like a I wouldn't call it like any other type of CMS, then you can go ahead and you know, install work subdomain. So basically, or so please let me grab this and put it there. Alright, cool. So let's see what we got four more minutes.

Is there a voice? Well, I mean, and I'm coming to the rescue, Bradley's weight loss has been incredible. He doesn't. He doesn't even look like he's all self. He looks even, you know, more handsome and funnier. I would say. Today, I'm just kidding. Bradley's awesome.

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What Is The Best Course To Start With An SEO Agency?

Let's see what is the best course to start with an SEO agency, you have such course. And I can read about it and decide, I would say if you're starting an SEO agency, the route would be to number one, join the mastermind number to join the mastermind. And number three, join the mastermind. Like you know, in all seriousness, we have a specific path, which is called the POFU path, which is basically showing you how to start your SEO agency if you're starting out if you have a nine to five job. Or if you're you know, if you want to get it and get away from your nine to five job if you want to get land your first couple clients, we have that path where there is a lot of people on the on the mastermind that are going through that specific, you know, situation that you have right now that you're on right now you want to start providing client services to clients. So joining the mastermind would be one of the best investments that you could ever make, I would say. So.

Marco: I couldn't say enough about the mastermind. Because, you know, the Facebook group has been on fire lately. Just question after question after question. And it's great. It's great going in there and either having an answer to the question, going and looking for an answer to the question, or just simply saying, You know what, I don't know, why don't you test it and then let me know and let the rest of the group know a lot of group interaction and that this is a lot of great people in there who really know what they're doing. And so be just hats off to all of you guys in the mastermind to all of your future mastermind members, hurry up and get in there and learn how to do the do we do?

Hernan: Yeah, and you can do it by clicking on this little thing right here. Okay, so you click here, you'll be taken to the mastermind and whatnot. And then Chris was saying he wasn't the mastermind but he's going through a business divorce. Okay, get your shit together do it and joined by the mastermind. Come on, dude. Are you doing now? I totally get it I just want as many people as possible in the mastermind. The reality is that we get so many case studies and so many success stories that we are doing you guys a disservice but not by not showing you the way into the mastermind No, that's how I feel. So um, it will go and then we have started here Okay, as you're saying thank you I'm we're out of questions for the day. So if we're good, let me stop sharing my screen. And I want to thank you all of you guys for staying and hanging out with us. Thank you. There's been an awesome episode and any parting words?

Marco: Yeah, POFU or bust all you get in the middle is a big fat fuck you.

Hernan: Here you go.

Adam: I couldn't have said it better myself. Everybody have an awesome Wednesday. Hernan. Thanks for driving the boat and this has been a great Hump Day hang out.

Hernan: Oh, hell yeah. Hey, we should get rid of Bradley more often. Alright guys, thank you, everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 240

By April

Click on the video above to watch Episode 240 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, welcome everybody to Hump Day Hangout. This is Episode 240 is the 12th of June 2019. And man, we're just rolling through the month. It's hard to believe it's already June. But here it is, before you know it, it's going to be October and there's something going on in October. I think it's POFU Live. So we're going to be in Denver, the 12th and 13th. And we will be starting to sell tickets soon. Not quite yet. But we are going to have tickets coming out for POFU Live. You want to join us, there's going to be a limited opportunity to get your hands on an early bird discount. We had a couple people take us up on that last year. It's going to be even more important this year to do that. limited numbers and don't want to miss out on that. So we'll have some more information about that real quick want to say hi to everybody. Hernan's got this big grin on his face. So you know what? I'm going to start with you How you doing, man?

Hernan: Hey, what's up, dude? Good I'm excited about POFU Live 2018 was a huge success. And I was like mind blowing the amount of value that we that we shared not only ISIS the team but the rest of the crew You know, it was it was pretty cool. And so yeah, we're planning to to make it even better this year. So if you couldn't make it last year, make sure that you say that on your calendar because it's going to be pretty awesome. So good man. Happy to be here. Cool. Cool.

Adam: All right. Well, Chris back to you. You usually start with Chris but yeah, just turn on with the How to go so have to start with him. Oh, good. Oh, good.

Chris: Yeah, super excited here as well. Like finally. A couple of things Lou, from how to bring money on POFU.

Adam: All right.

Chris: I shouldn't have mentioned that.

Adam: Sounds good. Chris always got some sneaky stuff. You guys missed it. His post in sem, SEO and tutorials group the Semantic Mastery that kind of blew up. You might have to repost that again or is that still possible for people to get access to the thing you shared? If possible. Alright, well we'll put the link in everybody if you're watching if you haven't joined our free Facebook group, by all means hop in there. And that's where you can find stuff like that. So, Marco How you doing, man?

Bradley: You must be muted again.

Chris: He's already printing money.

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Adam: That's Marco saying hello. So welcome back, Marco. Just holler if you get your mic. Sounds like you had some connection issues there. So Bradley, how you doing?

Bradley: I'm good. I'm trying to multitask. So sorry. But, uh, yeah, I'm good. I'm excited about several things. Tomorrow's a MasterMind webinar. Well, first, I'm excited about both for live 2019. Absolutely. It's going to be in Denver. Like you said, I think that's gonna be cool. I've never been have an uncle that lives there, which is going to be cool to go see him. I've been telling him for years that I was going to go visit him in Denver. It's all supposed to be really cool city. So I'm actually excited to go out there for that. But also the training and everything else. Last year was good. It was our first live event. But I'm excited about this year because it's going to be slightly, you know, obviously different kind of subject matter and that kind of stuff. And I'm really, really excited about my new business. And I'm going to be talking a lot about kind of implementing a passion project. So I think that's my main topic going to going to be for that. That said, tomorrow is a MasterMind webinar. And I'm really excited about that as well, because I'm going to be going into that the new business model that deeper that a lot of people asking about it. So I'm going to kind of reveal more and more about it tomorrow, specifically, what I'm doing, how I'm doing it, that kind of stuff because there's a lot of a lot of money in this business, and it's relatively simple or easy compared to a lot of other digital marketing stuff. So anyways, I'm going to be talking about that more in the MasterMind tomorrow, as well as getting into a lot of different customer member questions. Various stuff, too. We've got a lot of really good questions this week that are going to we're going to dig into, although I'm going to be almost flying solo

Tomorrow because mark is not going to be there. Which is usually my sidekick for the well, hell, I'm not showing up now if you're gonna be don't don't don't get hurt. No, but usually Marco my co host over there and he's not going to be there. But and so I asked her if he'd come and Hernan said he's going to be traveling. So I was like, shit. Adam said he joined me. So I am going to have some moral support, and I appreciate that. But yeah, it's gonna be good. And I'm excited to be here.

Adam: We've got a couple good questions today as well. So when you're done with announcements, we'll get right into it. I got a couple more, man, we got some good stuff. Marco, are you there? Okay, still issues. So what I wanted to say to Bradley was writing an email and I'm not going to tell you exactly what he was writing. But we are talking with Jeremy over at Press Advantage. And he's got some really cool updates to the platform that he's had if anyone has been involved with Local Lease Pro up using press releases for your own other stuff, if you've gone through Local PR Pro, or you're just interested in finding out how much power this stuff can drive in, and what's going on over there, we're going to be setting up a webinar with him later in June. So definitely stay tuned. If you're not signed up yet on our email list, you can do that on the page below. Or if you're watching the replay, you can follow one of the links to the website and get signed up. You're not going to want to miss that.

Bradley: Yeah, last time we did it. You know, I don't know, it's likely that same offer won't be available, because that was ridiculously good. But it's still going to be a really good offer. And press advantage has got a lot of new features that they've implemented in the last few months. And in part, Jeremy and I consult all the time. And so he's asked me on several occasions for feature requests, and I've given them to him and he's implemented a lot of them I was actually just trying to reply to him now about another one. So yeah, it's it's it's a really good service. I still use it as almost almost exclusively. I use a couple other services as well, but I use that one as my primary presse release service. And that's what we also resell on MGYB. So definitely you guys want to get signed up for that when, when that's available.

Adam: Definitely real quick to want to swing back to POFU Live and we've got a one confirmed guests so far, but I'm going to hold on to that. We're also trying to convince Mr. Rob Beal to come join us. So those of you who know him through RYS Reloaded, maybe through Hump Day hangouts or through MGYB, or in the group's if you guys know or have interacted with him and you're watching today, if you could just type in the chat box, Rob below go to poke who live that would help me out. So we're going to make sure he goes we're gonna we got a couple other great surprise guests that we're going to look into announcing later down the line as we get them lined up. And other than that, if you're watching us for the first time and you're not sure about POFU Live, that's okay. Just stay tuned and we'll fill you in as time goes on. But keep coming back. You're in the right place Hump Day hangouts is the place to go beyond that. If you want to get started the best places to Battle Plan go to https://www.battleplan.semanticmastery.com and if you're either looking to start or you want to grow your existing digital marketing agency then our MasterMind is the place to be it's not just instructions and hey do this but it's also the powerful network and the peer connections and the groups you form within that so go check out that at https://www.mastermind.semanticmastery.com and then for those of you who know that done for you services can save you a hell of a lot of time, money and effort mgyb.co is the place to go for your premium done for you SEO services. And again if you're watching this on YouTube, checking out the replay or whatever it is. If you like the channel, please subscribe and if you find something useful, let us know leave a comment and share it with somebody who might find it helpful. Other than that, I think that's it guys anything before we dive into it

Bradley: all right. To one All right, let's do it. take that as a no. Marco is just going to be here watching lurking in the background he'll probably right he's gonna yell at me and slack with it with all caps and stuff if I if I screw up a question should be answering. So Marco I would reboot If I were you and see if you can get get it to work. Anyways, why does this keep telling me to reconnect? All right, let's try it again. Stand by for a minute.

What's The Best Way To Track Results Of A National SEO Campaign?

Muhammad's up first There we go. He says hey guys I'm close to signing a client who wants national SEO done for his insurance leads business. To say that's competitive would be an understatement You're right about that. But I've been following SM long enough to know where to start he seems on board but his big concern is tracking and analytics giving that he's national what's the best way to track his results my go to is usually Search Console and GMB but he doesn't want to do local Should I add a Rank Tracker even those those aren't typically precise anymore? Well, yeah, I mean, I would, I would, I would still have a Rank Tracker on there. I still provide rank tracking reports from all my clients anyways, but I've explained to all of them that they're not entirely accurate. It's because of, you know, the nature of mobile. And you know, that Muhammad, besides not only just mobile, but also because of Google really trying to start pushing more personalized results. So two people that could be standing side by side looking at their mobile device at this for the same search query, could see or are likely going to see different results, similar but different results, and that's because of past search history and all of that stuff as well. So again, I preface sending the reports to my clients the rank reports with this is kind of a kind of a indication of your ranking, not an actual like exact measurement of where your your keyword or your pages are ranked for specific keywords. So keep that in mind. But I would do honestly, Muhammad I would have more. I would suggest more tracking through analytics or providing reporting through analytics and showing an increase of traffic and also conversion tracking.

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That kind of stuff. Like you can set up analytics events conversion tracking events essentially. And you can do all that kind of stuff with like Tag Manager as Tag Manager and analytics combined, which there's a great school or training program or training videos and all that stuff by this he's a he's an analytics and a data nerd. But he's really good. His name is Julian I think it is from measure school. So if you go to measure school, excuse me if I can type correctly https://www.measureschool.com. It's this guy here. Let's see how do you close out of this damn thing. So if you go to learn at the bottom, there you go. He's got it. He's got a great YouTube channel and a blog where he basically just post his YouTube channels, Google Tag Manager, beginners course Google Analytics for beginners course. This is where I've learned I learned how to up you know, use Tag Manager from this right here. And he's also got some courses on you, Udemy, Udemy or whatever the hel you call it you know for and I think right now they got deals for like 999 for courses and stuff like that. So if you need advanced courses and stuff, he's got them on the platform. And I think like I said, they're like 10 bucks right now. So I would highly recommend going and checking out measureschool.com to learn how to set up analytics and event tracking and all that, like I, every time I need to set up special like event tracks and event tracking. Things like that, I usually have to go to a training to figure it out. Because it's not like I'm not an analytics nerd. I use it for a very basic purpose. But sometimes we do. I do have to put, you know, monitor certain things like scroll depth, for example, or certain button clicks and things like that. And so I usually have to go just review some of these training to figure out how to do it. So just so you know, that's what I would recommend that you do, and I would use that more as a metric, then right trackers would be right, because you can actually, you can do all kinds of cool things with Tag Manager and analytics.

Like, show if somebody clicks on buttons or if they obviously submit a form, or if they tap to call, if it's on a mobile device, and they tap to call a phone number that's listed on the page, like you can set it up to actually record those, as, you know, specific events like conversion tracking events, if you want to record it that way, or whatever. And so all of those different things you could set up and that's what I would learn how to do for national client now. Because that's something that you could show is that like, Who gives a shit about rankings, right? Like, really, who cares about rankings? I know we as SEOs like to see that stuff. But really, the bottom line is, leads and revenue. And if you can show with, you know, with quantifiable data, that you're getting them more traffic, and traffic and obviously more, you know, eventually more, ultimately, more leads I should say, then that's really what's important, not the rankings, right? So okay, anybody want to add add to that?

Hernan: I agree with you, Bradley.

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Bradley: Okay, sweet

Does The Addition Of MGYB RYS Stacks And SM Links Help In Increasing Clicks And Impressions?

question number two, I had this real estate client in the beginning of the year but I lost him in March just before we parted ways I got an MGYB RYS Stack delivered and blasted it with links from Dadea which is our link building service and MGYB as well. In the months since they ended up getting a new site made one of those industry template real estate ones. Yeah, I don't like any of those. But I know what you're talking about. Anyway, I just found that I still have access to their Search Console. And the traffic is absolutely skyrocketed like eight times as much clicks and impressions. It just keeps going up. The rise started in April, around a month and a half after I had left and it hadn't stopped could their meteoric rise really have been from the stack plus, thanks. Yeah, it could have very well been Muhammad because like you said, just before you parted ways in March, you had ordered it and got an ad delivered an MGYB drive stack right and and that's the thing that about drive stacks, guys is especially if you do what you did, which was, which is what we recommend is to build links to them after their you get the stack delivered is it can take several weeks before you start to see any significant results. But almost always you see results. And sometimes it's really significant results. And so again, it's like there's like a delayed reaction, it doesn't happen really quickly. And that's why a lot of people I think, they buy dr stacks and they they don't see a movement right away, and they don't build links to them and such and they'd say, Oh, well, this shit doesn't work. No, if you do what we suggest, typically, you're going to see it move the needle for sure, and sometimes significantly, and so in my opinion, I mean, obviously they could be doing other stuff as well. If you're, if you're not doing SEO for them anymore. Maybe they got somebody else doing SEO that you know doing well for them maybe, but it's very likely that a lot of the stack in the link that you built to that just took a long time for it to kick in, but it has significantly improved their results in traffic and everything else right. Did I haear somebody trying to comment?

Hernan: I think it's Marco squirming to tell to go ahead and comment on that. So might be him.

Bradley: Marco, are you available?

Marco: Did my microphone come back? hearing me, man. Whoa, what the fuck man 15 minutes fiddling with the fucker.

Bradley: You need time for new mic. But um, so yeah, I mean, what I would honestly if you're if you're drive stack and you're, you know, then the link building had a significant impact on on rankings like it really pushed it up in the rankings, then that's naturally you're going to get more traffic from that. more traffic and more clicks, right, more impressions, more and more clicks and you'll see that in Search Console. So I think that very well likely could be that I mean, there could be other factors that you're unaware of too but I wouldn't. I wouldn't discount that is being one of the primary factors. Marco would say?

Marco: that's a good way to know if you still have access to that drive stack, turn it off, turn it, turn it to private. Stop all the juice from flowing and see what effect that has.

Bradley: You could do that. You could do that. All right. Good question though.

Will A PO Box Perform Better Than A CoWorking Space Address When It Comes To GMB Listings?

Next one is Jason says, Hey guys quick question would which would perform better for a new GMB listing a p o box with a street address or co working location with the street address? My thought is while getting an address at a co working spot is a bit more expensive. Couldn't you use citations with CO working spot because it's a real business address and could even pass a manual Google review. Thanks. You know, I don't know because I still haven't had any issues using po boxes, guys. In fact, like I said, for some I still, I still use po boxes from time to time for some of the Tree Service sites specifically for the one brand, my primary Tree Service brand because I like being able to build citations and so I still use is the PO box method and and I don't have any issues. I mean, it's absolutely insane I actually took a screenshot for from my Gmail inbox with the filter for that particular client, because I get an email notification from answer Connect, which is the call center that I used to you know, to take all the lead information from calls, and I set it up set up a screenshot of just showing the calls coming in for that one particular client. We've got, I don't know, almost two dozen locations for now. But it's insane. It's like in the last seven days, he said 36 calls, tree service calls and it's it's crazy because he you know, he calls me about once a week to pay me and and you know, it's really good money, I can tell you that it's really really good money for for the amount of leads that we're generating.

So, and I haven't had any issues with the PO boxes. I'm honest to God, I haven't had any of those suspended at all. I have had some of the verified GMB suspended that we are the ones that I don't recommend building citations do because you don't know where that addresses or you know, you can't go retrieve the mail was what I'm saying. I've said that on multiple occasions, guys. If you're going to build citations you need to be able to retrieve physical mail from that location. Because you're going to get put on mailing lists. The businesses will get put the business will get put on mailing lists and mail for solicitation offers from like VISTA print and you know, all kinds of different marketing type mail messages will get sent or mail pieces will get sent to that address that you register with your citations. And it will have your business's name on it right for that location. And so you can get reported and get for you no complaints essentially for not having mail being sent to for a business that doesn't exist there and that's a great way to get your GMB suspended. So I don't recommend you doing citations if they're spammed addresses, but in your case, you're talking about getting an address in one of two locations, either PO box or a co working spot, I've not had any issues with using PO boxes, personally. So I prefer that method because it's a hell of a lot cheaper. But you know, you can always test it and see if you want if you feel more comfortable doing that, then then go for it. Okay, good question, though Jason.

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Will Google Accept And Publish A New Listing Without Verifying The Address Of A Fake GMB?

Gordon's up he says, Hey, guys, thank you so much for your Hump Day. Help doesn't seem to be really enough or saying thank you, excuse me for saying thank you for your Hump Day help. Doesn't seem to really be enough, but just know that it's super big. Thank you. You're welcome, Gordon, we appreciate you. He says I had previously asked a question about creating a fake GMB listing. But I was not clear enough when I asked it, so I'll give it another shot and try to do better. I think Google allows anyone to create a GSB listing if they don't see one for a business they're searching for. But I could be wrong about that. So if you create a fake new GMB listing using a fake suite number and the address of a real virtual office building complex and you never intend to claim it or verify it, just use it as an unverified listing to help boost a local lead gen sites search engine rank, will Google accept and publish the new listing without you having to verify the address or having Google check anything out at all? Thanks again. No, and that's what I was saying last week. It used to be where you could, whenever you would create a GMB listing, it would publish, but you couldn't edit or use any of the additional tools like GMB, post GMB websites, you, you couldn't really add photos or anything like that you could publish that the you can enter in the business information name, address, phone number, and the primary category. And then it would it would publish an index but you had to verify it before you could edit it or do anything else like add photos and all that kind of stuff. But Google stop that well over Well, probably about a year ago, maybe a little bit longer than that somewhere around a year ago. They stopped that to where now. When you go to register a GSB it will not publish until you verify period. So you can go in and create a GMB. But it'll, it'll say, okay, you know where to send the postcard, or it'll do it by phone sometimes, but very, very rarely. And it will say where to send the postcard. And if you give it the address and tell it, you know, send it here, and you don't ever go get the postcard. It'll just say pending verification inside the GMB dashboard and it won't publish you won't be able to find it on Google period. So it won't have any beneficial effect for you because you still won't be able to use any of the tools like GMB posts and all that stuff because none of those features are unlocked until it's been verified. And it doesn't publish until it's been verified. So really, that's just a complete waste of time now. So, to answer your question, no, just that that would not help you. If you can get it verified, then yes, you could get you could do it but if you can't get it verified, it's unpublished. It's not going to help you.

Marco: This there's a red exclamation point that stays on there that says verification required. Yep. And then right next to the blue, it says, verify now, if you don't do that, that no, it's not going to be published.

Bradley:That's correct.

Does Having An Iframe With Backlinks Give Better Ranking Results To The Property That The Video Is Embedded On?

So Joel's up. He says, Hey, question, Does an iframe with backlinks give better results? Like a YouTube embed video that has backlinks to it? Does it help every property that the video is embedded on? Okay. I'll give you my initial answer. And then I'll let Marco clarified because he's the iframe expert. If you have a video embedded on a page, and you send backlinks to that, or anything embedded right, GMB map, anything iframe done to a page and then you send backlinks to that page, it's going to benefit that iframe for sure. Now, if that same iframe is embedded on other pages, and you only send the links to the one page, I don't know that it benefits those other pages any but Marco, can you answer that?

Marco: No, I wouldn't. You'd have to send links to every site page, whatever, where that iframe is embedded, right? Because the iframe is coded. So that source equals and whatever the sources, a YouTube video, the sources YouTube, you are going to get some bounce back to the embed site. But you won't get bounced back to any of the other embeds sites because they're not connected. It doesn't flow through it to those pages know, how can it right? How can it because you're going through the the embed, that would be the embed destination to the embed source. And the flow will be back and forth between those two. It's, it's, I don't want to get too technical, but it's two nodes, and the link that connects those two nodes that embed code. And so how does Google know to benefit one and not the other? Well, you telling you, it knows where it where that iframe is embedded and it knows what the sources because it's telling it to credit the source. And so that that's how that works, you would have to do link building to all of the others. And I would just say contact Dadea because, you know, if you have him do the link building and and the embedding, that he knows what to hit.

Bradley: There you go. So, um, yeah, so I would say no, I mean, honestly, if you're going to build links to the page, then that's great if you got multiple pages that it's embedded on, which is what we we, you know, for example, we have the embed service and MGYB and then you could actually build links to the embeds. That's like an upgrade, right, like an add on service. And they that that what, what we do at that point is, wherever the videos embedded, those now pages get sent to a link building campaign and we build links to all of those pages. So but yeah, that's, I just wanted your clarification Marco.

Do You Use Similar Video When It Comes To Creating A PR Stack?

Fits is up, he says, Good day, gents. Thanks for you. Thank you. Thank you for this forum to get real questions answered with what works. Now when creating a PR stack with a video? Does the second PR in the stack need to be from the same video? Or do you need to change to another video? Or Won't it matter with more links? The Better to one video thank you in advance? Well, I'm not really sure I understand that question. When you create a PR stack with a video okay, so a video I guess embedded in a PR or linked to from within the PR either way, I think would be is what you're talking about in the stack does it need to be from the same video I see that's what I'm not, I'm not understanding you don't get it. Unless you're using some sort of a service that creates a press release out of a video I'm not sure if that if I'm reading it incorrectly or just misinterpreting it. But if you're trying to boost a video with press releases as part of and using press release stacking, then it doesn't matter if you're if you're pointing if you're using the same video and to press releases that

Except that the press releases should be, you know, the content around the video should be unique, right? That's pretty important. So if you're using, like our service, for example, each time it gets written, it's going to be an original press release. But you can use the same video more than once. Like, you can embed it. By the way, we can embed videos now and press releases in our service guys, just in case or YouTube videos anyways. So you can embed a video into the press the same like the same video into two different press releases, that's fine. And if you're stacking, it doesn't matter either because, let's say PR one, you've got the video embedded in it. And then NPR, you've also got the video embedded in it, but it's linking to PR one one of the links within the PR is linking the PR one that's perfectly fine too. And in fact, that's pretty powerful because that's that is the PR stack. You see what I'm saying? And so that that works as well to it doesn't need to be a unique video if that's what you're asking. Okay. However,

Remember, you could use the YouTube silo method, right and you can have a secondary video that's put into a playlist that is siloed together and then in that second PR use the secondary video and also link to the playlist right and that could also help to boost it too. If you're trying to boost a video that's a great way to do it. Right use the playlist guys use the YouTube silo method. It's really powerful. We're actually gonna be talking about that in the MasterMind tomorrow. Damon, one of our member longtime members had some questions about video SEO and we're going to talk about some of that tomorrow. So

What Do You Need To Do After The Drive Stack Is Complete?

all right pompom says what is required for someone to do after the drive stack is complete. I plan on buying one. Um, well, like we just talked about, one of the best things you can do is link building to it. If you've got siloed architecture on your website or your asset period, it doesn't have to be like a self hosted website. Then we always talk about going into manually creating mirrors like theme marrying essentially creating folders and files to mirror the theme or the silo structure on your website, that's something you have to do, we cannot do that for you, at least not yet. It's something we may be able to do in a few months after our relaunch or anniversary date of POFU, or excuse me, RYS Academy, but that's not something we can do currently. So again, getting the base drive stack bill is incredibly important, because that's like the foundation of everything, but you can go in and theme mirror right? So build additional files and folders and files that are built just like your silo structure would be keep your teeming tight within your silos, and then build links to everything. Right. One of the things I do recommend, and we just covered this on Monday, Marco and I did when we did the drive stack or the best practices for drive stack webinar and MGYB, which by the way, if you guys haven't seen that yet, go to MGYB.co/store/webinar, and you can catch the replay and Marco and I were on there for about 90 minutes talking about how to get the most power out of drive stacks. Right. And one of the things to do is if you're using syndication networks, which should be a foundational, you know, a should be should be foundational, right? You should always have, at least according to what we teach, and what works for us. Having syndication network is absolutely critical. And so if you have a syndication network for whether it's a YouTube video or YouTube channel or for a branded website, it doesn't matter. The point is, is if you're going to get a DR stack, if you have a syndication network, include those links in your drive stack order to all of your syndication network properties. Because all you want you want you want to make that additional entity validation, right? You want all of those things to be included in the the drive stack. So once you've done that, then you would get the drive stack completed returns go in and mirror silo structure if you have it. If you don't, you might want to consider that and then order links to it. Marco, do you want to comment on that at all?

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Marco: Yeah, I'd say just go watch the webinar. And then when you're done go order RYS drive stack when you order the drive second it gets delivered to you. You're going to get the done for you User's Guide which tells you exactly what you need to know.

Bradley: That's right. Okay, I'm still trying to multitask and reply to Jeremy's questions about feature updates. Alright, next is like everybody saying Rob Bell Denver so Rob's going he he doesn't have a choice.

Do You Have Any Sites That You've Used Succesfully For Getting User Feedback On A/B Page Testing?

Suggest any sites you guys have used successfully for getting user feedback on AB page testing. Suggest any sites you guys have had successfully for getting user feedback on A/B page testing you mean split testing pages. I mean Click Funnels does that but that's more of a you know you can track conversions and stuff. I know I haven't done a the conversion optimization stuff like this, what you're talking about here, but I know we use Hotjar to like heat mapping and stuff like that I know Adam handles a lot of that stuff so.

Adam: Yeah Greg would just been exactly what you need because I know some of that stuff can get pretty wild in terms of pricing like Optimizely but yeah I mean hot jar if you need to actually see stuff and then beyond that if you're just tracking like links through you know, it's just finding something good that works for you like Improvely or any other decent link tracker with some sort of good data analysis up.

Does Having A Good On Page SEO And RYS Drive Stack Enough For A Site To Rank?

Yeah. Okay, so just good on page SEO and good ROI is drive stack be a good idea to rank?>/a> Well, yeah, absolutely. I mean, in fact, we you know, we always talk about SEO boot camp because Jeffrey Smith's course is just it's fabulous. What he's, what he's able to do with on page SEO is unparalleled in the industry. I mean, I haven't never seen somebody be able to rank like a outrank authority sites with zero or next to zero next to no backlinks, little or no backlinks, He's able to do it by the way he structures is on page. It's incredibly powerful. And so SEO boot camp, if you're not, if you haven't heard of it, guys, if you want to learn how to do on page two where you can like crush any one of your competitors, if you go through it and apply it. And then if you're doing any off page stuff, it only requires a fraction of what you would typically need in a competitive market to get results if you have your own page, correct. So if you build your on page correctly, you structure your site correctly. And then you mirror that with a drive stack. You've got 90% of your work done. Right, then you could do some of the other stuff like you know, link building to the drive stack, some press releases, you know, you could run some traffic into it, you could do several different things to actually get even better results. But what I'm saying is, if you know absolutely good on page SEO, and a good dr stack, where it's mirrored to your on page, right so it has similar structure and if you keep the feeling tight again, just like Marco said, just go look, watch

That replay that we just had on Monday, it explains exactly how to do that. And then from there, you only need a fraction of the off page work to be able to get the kind of results that you desire. I can I can I please clarify that because that's an independent? Well, it isn't. It depends. That's an that's an it depends. Because if you're trying to rank for gold, then just good on page SEO and a good RYS drive stack won't do it. I mean, if the test site that we showed on Monday, right, major metropolitan area, Washington DC, a highly competitive niche plumbing, and it didn't just take a good site and a drive stack. It took a whole lot more. But what happens in it is is that when all of that hits, the thing just just sticks. It stays and and to this day after doing absolutely nothing for almost two years. Well, it's two years.

Now, because it's June and we started, I think around May of 2015. Getting ready to add to what, what then became RYS Academy Reloaded. I'll be that that was the thing. We just want to see how much abuse is this thing going to take and rank and it took it took everything. But

I've seen other people try to rank in highly competitive niches with just a website and a drive stack. And like, you know, you had to have content on that website. Yeah, it has to be siloed correctly. It has to be siloed, according to, I would say, Ultimate SEO boot camp and with Jeffrey Smith teachers, and then you copy that onto the G site, and then you hit all that with whatever you have at your disposal, whether it's, you have press releases, which we offer at MGYB.co, you have link building, from Dadea who helped us with the test at MGYB.co. I mean, everything is done for you there. So that that's the great thing that you can have the same thing that we use to rank for DC plumber. Yeah, so that that that's what I would add it. I mean, that's that's a good start for like low hanging fruit. But if you going for that top level category that that monster that's going to give you all that traffic, sometimes you're going to need more. Yeah, I mean, I thought it was pretty clear about on page SEO Yes, if you're doing on page SEO correctly, which, again, just just traditional on page SEO isn't going to do it. But if you were to build an authority type site, the way that Jeffrey Smith does with semantic entity relationships and all this stuff that he does with word Lyft and like I mean it's absolutely insane what he does, and then you have an RYS drive stack as well. That like I said it gets you well along well on your way to getting the results that you desire, but you still are going to likely going to need off page if you're doing traditional what you've been taught or heard around the web on page SEO that's not going to cut it you know, I'm saying like, you are absolutely going to need more. That's still a good start. But you would still need a lot of off page two but what I'm saying is if you have a site structured and built like the way that Jeffrey Smith teaches, and no you have a drive stack that is mirrored and built very you know, essentially just like your website as well as your G site and everything else, now you've got your like I said, probably 90% of the way there you can get with a fraction of the off page, you can get really really good results. So hopefully that was clear.

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Fit says I wrote my question incorrectly and you answered it perfectly. Thanks for understanding my crazy You're welcome fits.

Joe says regarding my question about the video embedding having backlinks does it help get better rankings I met specifically if you send backlinks to the YouTube video, then embed that video on a page will that page benefit better because that YouTube video has backlinks so sending links to the video not the page. Not that I'm aware of. I haven't tested that specifically but usually

I've not seen having a video on a page that has been boosted Help Help the page that much. But again, it's not something that I've specifically tested. Any anybody want to comment on that?

I would say that having a video on the page whether it has links or not, does benefit it's a Google property and if it's related and it has traffic and it gets some some some viewer action on the website. Yes, of course you're going to benefit from just from it being YouTube. Are you going to benefit then from link building to the video?

I haven't tested that. But I would say from having done just so many I have friends over the years and and and how I see it work and how the works. Right? I would say that it has to be the the other way around. It has to be embedded somewhere you have to hit that embed with links in order for you to get the bounce back from the authority site, not the other way around. You're not going to get the bounce from the authority site, just because the authority site has links. Yeah, because I would be passing link juice from YouTube to the page. And that doesn't happen. Yeah. Not Not unless it's iframe, right. And then the link building goes from the destination back to the source. So I yeah, again, I'm not tested that I don't I mean, if it's irrelevant, having YouTube video, if it's relevant on a page does, you know, that's it, that's a good signal. It's also good for visitors, which creates more engagement, better engagement signals, because people will typically watch a video and if it's relevant, though, at least they'll click the play button. That's a good signal for the page. But that's not strictly like a link juice thing, right? So below

Putting links to the video and embedding that video on a page. I don't see how that would actually help the page other than how I, you know, video standards would would typically help a page anyways. But I don't again, I have not tested that specifically. Joe, that's a good question. That'd be interesting for you to set up a test Guys, if we don't know the answer. That's typically what we do is set up a test and we encourage you to do the same thing. I mean, you're not going to hurt the page by building links to a video and then embedding the video so why not test it? See?

Okay, there you go. Thanks, Adam, for posting that. And guys, we're almost out of questions, which means we might just have to wrap it up early. So that's hard to believe. But okay, Greg says, Thanks, guys. Nice to see you all.

Would You Consider Map Embeds From Sellers On Fiverr?

Fitz says would you consider mapping beds from sellers on Fivver? No, I mean, I guess if you didn't have anything else, then sure. I mean, I typically don't use Fiverr gigs for anything like that. I have done some like traffic gigs for specific stuff, where I was doing tests but I don't typically recommend Fiverr gigs, fresh SEO stuff, because they get us the same, the same things get used by so many people. So there's like a footprint, so to speak, right? Again, I don't know, I don't I haven't tested Fiverr gigs for mapping beds. So I don't know, if you had nothing else to use, then I would say, you know, try it, but maybe Marco can comment on it. But my point is, you know, we have in bed service, and memzy will I be and we know who's built that. And we have, you know, Daddy, our man who's been building stuff where he, you know, started off working for me, like back in, I think 2012 or 13. And he's been building embed networks, web to auto embed networks that are themed that some of those are three and four years old. And I mean, hundreds of thousands, if not, over a million properties now that are available in themed networks. So they're aged and themed web to auto embed networks and link building networks that he's built. And so I think you're better off using something like that than just going to a fiver gig where

It's likely that it's been spammed to death by is all the other users, right? Because a lot of those guys think about it, they're only making $5 per gig or whatever they charge now, sometimes it's more, but they they're not making a lot of money to do that. And so do you think they put a shit ton of effort into it? I don't. I mean, I honestly, I can't really answer that. But my assumption would be no.

I mean, we have a dead Yeah. And we have an idea for a reason we we use the idea is that as if we just offer his services to you guys. Period. We use the services we recruit him to come and do look, hit this link bill to this. I need an embed an embed gig for this, and what he's done over the years. I mean, last time I talked to him about about his his embed network, which is a couple of years ago, he was at a million I would bet that he's, you know, multiple, he's done multiple times that right right now. And what he did is when when we talked about it, I thought you have to theme it and you have

Have to go by data category, you have to try to add niches and sub niches. And this is exactly what he went and did. So when you go and offer a gig, not only are you getting you're not just getting embeds from from whatever, which and Fiverr, I don't know what it is that they offer, like, I can't say anything bad about them, they may have a great, they may have a great service, I don't know I can tell you about area, I can tell you about data, and how great his stuff is, how its aged, how its themed, how its niche relevant, and how how he's been, he's been able to build up age, trust and authority over time, because of the way that he does things. He takes the time to go ahead and theme it and make sure that when your iframe goes out whatever it is, that it's relevant to your plumbing video isn't going to go into something about entertainment. Let's just say that just just as an example. It's going to go into the plumbing

And in supplement categories, whatever it might be, so And when he hits it with link building, the links are going to be relevant also. Yeah. And so all of that put together yet like, I don't know who else would could take the time for 5, 10, 15, 20 bucks to do all that Great. quality is better than quantity. In my opinion, relevancy is better than quantity. So

How Do You Increase The Traffic And Sales Of An eCommerce Website?

Okay, so next is Don, he says, How can I best use what you guys do on an e commerce website to create more traffic and sales? Do you have anything that goes down this rabbit hole to increase my sales? I know we don't have any training specifically for ecommerce stuff, because none of us really doing e commerce stuff. But you can still use silo architecture, essentially to push relevancy and power and help to help with search engine ranking. And that's I mean, I, you know, again, I don't I haven't done any ecommerce stuff in many, many years now. So I don't know if if much of that has changed, but in my opinion, it would still be you know, should be similar, somewhat the same. And that you can still build out. Like, for example, like use a drive stack where you have your categories and your your product categories, right would be their own silos or folders within the main drive stack, right. And you can mirror that with a G site. And you can hit all of that stuff all of those files within a particular product category that would be within a specific folder, right? That's the silo within the drive stack, all of the files within that folder would be pointing to your product pages and or category page for that on your ecommerce site. Right then you mirror that on the G site. Right. So the Google site now has pages that are specific to your product category pages on your main your ecommerce site, and you have supporting articles within there. And again, that can all be done via the script, which or at least when we build it originally, right but you have to go in and manually add the additional product categories stuff we talked about that we're not able to do that yet. We provide that yet. But you would have individual pages and in supporting articles that would be pointing to that product category from the G site. Now you hit those with, you know, kitchen sink spam, like essentially, you can throw everything under the sun at the drive stack and the G site. And all of that stuff will push through from the Google properties to your e commerce site, which should help you in search engines. Again, I don't do an e commerce stuff. So I don't know how effective that is. But the principles should be the same as what they are for any type of site Marco, am I wrong? No, no, the principles work for anything if you get a syndication, for example, a syndication network right. Or if you go into Syndication Academy if you go into the group so that you can learn to do it on your own. The principles are the same because you're going to use it on your ecommerce store number one, to to validate and solidify the brand

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You're going to tell Google that this is my footprint, this is where everything is you're going to use your schema to further solidify the entity, you're going to take all that. And then you could, if you were, in that group, also take the @ID process and use that. Right. And so everything comes together. So you so you build the entity first. And once you have your entity together, what you're telling Google This is everything that my site is about. That's, that's when you go the extra step and you bring in the sledgehammer, which is that drive stuck. And then you do the link building. Or you can do the press releases into the drive second, then you link built into the the press release, and the drive stack and the drive stack will have everything about your entity also. So link building into all of that, and that all of that power will push over to your website and that that's what actually all of that power being pushed into your money. So it's what's going to push it up for whatever it is that you're trying to do. But it does take up take that work and it doesn't matter if it's local. It doesn't matter if it's e commerce, affiliate, whatever it is that you're doing, because I always say, local is relevant. And this is one of those places where, you know, your e commerce and it could be global, but it doesn't matter because we work with with basic Semantic Web principles. There you go.

Would You Recommend Tenants To Use Unique Address When Doing GMB Listings For A Rented CoWorking Space?

Greg's up, he says, took on client with large volume of CO working spaces for rent where the client will rent an entire floor East suite 2500. And currently, their tenants on that floor use that address. USPS mail is sorted in house. But at some point when the tenant start to do GMB marketing, will there be a mess when the same address starts to show up in Google max or excuse me maps and to nip it in the bud? Would it be advisable to tell the clients to start to register with USPS their tenants with the unique address 2501 2502. Yeah, absolutely. Absolutely. I would do that because our or even, you know, 2500 a 2500 me or whatever, in any way that you can. That's all that needs to be unique, by the way. Right? It can be the same street address. And the sweet number. The sweet numbers should be unique, though, right as my as my point. And like what you're in Greg. Yeah, you know that right? You do know that. And that's good. I'm glad that you brought that up. Because I would, I would recommend absolutely doing that is starting that now before they start registering any jammies because yeah, that's going to create an ambiguity. I always have a hard time saying that word, right. It's going to evaluate the data. If you have, even if you have unique business names, and unique phone numbers and unique web addresses, if they all have the same suite number or you know, street address plus suite number, that's going to cause any p issues like that. that's critically important. And it's going to dilute the data for all the businesses that are trying to use that same suite number. That makes sense. So again, it's really, really important. The only time out of all of those, we always talk about name, address and phone number, but that also, as part of the NA p, it really does include the web address, right? So we're really talking about four data points. And for locals, especially, the only thing that I ever recommend that you can keep the same is a brand name, right? If you're going to have multiple locations, the brand name can still be the same unless they're really, really close together in proximity, in which case, I recommend that you add a modifier. And we've had a discussion about this in the MasterMind recently, but adding something like north south, east and west or some sort of modifier to describe to kind of disambiguate what that specific location is, if that makes sense, but a brand name can be the same as long as the street address or the physical address.

The phone number and the web address or unique. Now I've seen people use the same web address to like for multiple locations. But I don't recommend that because you can use the same domain. But I recommend, obviously we teach using subdomains, but you can have inner pages a specific location pages, each location should have its own unique landing page. That that all said that's different physical addresses different phone numbers, right? And that's all for the same brand. But if you're going to have multiple business names or companies, right, trying to use the same physical address with the same suite number that's going to create a lot of problems for all of those businesses. So I would absolutely recommend that you would instruct them to change their What is it naming convention or street addressing convention to where they have individual or unique suite numbers per business locate even if it's on the same sweet floor? Right? each business should have its own unique suite number then that should solve any potential issues with you know, invigoration is a great question, though, Greg.

Should You Keep The Same URL Structure For A Client Site That's Already Ranking?

Pumpum said, Should I just keep the same URL structure for my client sites? Since it's already ranking that might change the rankings? Yeah, I don't I mean, I don't recommend changing that. That's a pretty significant change. I mean, I it depends. Yes, if you change the URL structure, sometimes it will cause the it to do some dancing. It depends on what else you're doing to the site, though. Because obviously, if a site needs a structural overhaul for SEO purposes, then I recommend putting up with some short term loss for the longer term gain, which would mean if you're going to restructure a site to silo it correctly, then yes, even if you had ranking pages, a lot of times when you restructure if you significantly changed the structure of a site, you're going to see dancing, but if you're doing it for So, which means if they're currently ranking well, they may see it go through, it's likely that they'll go through a point where they will Their pages won't rank as well. However, you got to think about more on the long term, right? If you can, you will endure some short term pain for long term gain, I would always opt for Yes, that makes sense.

Because a stronger or more I better structured site is going to produce longer term and better results overall, then dealing with just leads now like in other words, just getting results. Now, in time those results could fall because the site's not structured, as well as some of your competitors, if that makes sense. So I, again, it just depends, I can't give you a solid answer on that because I don't know how much over you know, overhauling you need to do for your client site. If, if it's ranking well and if the site is structured decently then you can always do both on silos, right with what I mean by that is you can start to silo the website by building you know, anything new on the site would be improper solid structure, but you leave existing the way that

It is like that's something else that you can do.

Okay. Lori, hey Lori. She says, Hey guys, good to be on summer break and back on Hump Day Hangouts. Lori was one of our longtime MasterMind members who ended up taking a teaching gig I believe, which was a long time dream of hers. And she's back to just come check us out. Hey, glad to have you back. Lori. We definitely miss you in the MasterMind.

Would It Be Helpful To Use A Syndication Network For A ClickFunnels/Non-Wordpress Site?

Mom, it says, Hey, guys, I saw an opportunity here and I'm back for another question. A while ago BB showed me that I could still have a syndication network for a Click Funnels non WordPress site. Is this something I should go out of my way to do considering I don't use WordPress sites much anymore? Yeah, absolutely. I still recommend that guys. Even if you're not syndicating Well, look, even if you're not seeking syndicating content I seen firsthand with my most recent business that I launched, how powerful syndication networks truly are, even if you're not syndicating content. And I talked about this before, but I created a new business and I had branded it and and I all Click Funnels, essentially it's a landing page and the thank you page, right? It's a lead generation style page. So it's just a single page Click Funnels landing page and then there's when somebody ops in it goes to a thank you page. That's it. So it's not a WordPress site. And I had registered it, I've got a brand, an exact match a brand new domain, not an exact match keyword, but an exact match brand domain. And that's the name you know, obviously the name of the business as well. And it's similar that business name is similar to other businesses in the same industry in that there it's it's it's a unique name, but it's there are a lot of other businesses out there with similar names. And so that Click Funnels page was indexed, but it was like on page two and three, it would never and I'm talking like the bottom of page two and most of the time on page three somewhere and then all I did was I had one of my VA is build me a syndication network for that brand. And, and so a lot of the subdomains, obviously on the syndication network properties were named after my brand name and all that kind of stuff and they all linked back to it. I didn't do any content syndication, so Click Funnels page, you can't syndicate from there. Now I do have a blog dot sub domain that is a WordPress site, but I've only syndicated two posts. Now, before any of that was even done knows what I'm saying. The syndication network was linked back to just the Click Funnels page, which was on the root domain. And within three days, I was number one for brand search. So I'm saying before for my brand name search, it was on page two, bottom page two most of the time on page three, just connecting a syndication network to it, having it built, connect and linking back to it and to linking all those properties just exactly the way we teach or the way that you get them if you purchase the done via network. Within three days, it might have been five days. I think I had it delivered on Thursday, and I checked it on Monday and for brand name search. I was number one in Google for that brand name search. Only they knew different was having that syndication network built. So yes, absolutely. You should use it that says

There's really no reason now I think Mohamed, I know you're what you've been working on. So I don't know that you would need to do it. But you could always build a blog sub domain and use that for content marketing to feed the syndication network, even if your syndication network is just linking back to your primary domain or Click Funnels page in this case or non WordPress site. Because you could still use content marketing to your advantage, right? Because Google loves that freshness factor and everything else so why not still use the syndication network, just publish content to it syndicate content to it via another method, which could be a blog, sub domain, it could be even one of the syndication network sites you could use WordPress blogger or Tumblr as a blog to actually feed the network. Right? So just consider that there's there is still benefit guys to syndicating content regularly because you can use it for building backlinks and you know, basically building the theme out the relevancy, all of that okay.

Alright, Greg says four locations in Chicago 60 suites each like to keep them the same brand, but we'll have all unique addresses and phone. Yeah. Okay. Then I would say, Yeah, I imagine that would work. Okay, it looks like we're just about done Anyways, I'm on just about out of time. So any other thing that we need to cover guys are can we wrap it up? I don't think so. Got a couple questions about hopefully live already and just let everyone know tickets will be going on sale as early as next week. So just keep your eyes and ears open. And if you're interested in finding out more you already know you're on board. Once you hear about that, make sure you grab your ticket.

Should You Use A Subdomain Or Use A Regular File Structure For A Large Websites With Thousands Of Location Pages?

Oh, yeah. I've seen Logan posted one more and since we're not at 5pm yet, I'm going to go ahead and answer it. Logan says if we have a large website with thousands of pages and want to add pages for each location, hundreds of locations should we make each location a subdomain? No in that case, Logan Absolutely not. Let me clarify what I said earlier. If you're only doing a handful of sites, you know locations. If you only have a handful of locations or it's going to grow slowly, then I recommend using subdomains. And there's a reason for that because subdomains are treated by Google as standalone web entities, even though they might be part of an overall brand or larger brand. It's a way to protect potential problems, if any one of your locations were to catch a penalty. Now, we don't, fortunately, a knock on wood. I haven't experienced any sort of penalties for years now. And again, knock on wood, you know. So I've never I haven't had had to experience any sort of loss from having inner pages or even losing subdomains for that matter. But I'm always trying to mitigate potential risk, right, trying to prevent catastrophe. And so if you have locations on subdomains, in any one of you do something spammy, or even if you don't do something spammy, but Google determines that it doesn't like one of the locations for some reason fees and penalties or deindex, is it something like that? It's going to only affect that one particular sub domain. It doesn't affect the route. And it doesn't affect what I call the sibling subdomains. Right? But if you, but if you've got dozens or hundreds, like you said of locations, that becomes a management nightmare trying to deal with that many subdomains. So unless you were just doing a subdomain redirect to, you know, standalone entities of some sort, or whatever, then then that that's different. But again, that's a little bit more complicated. And I want to get into if you're, if you've got hundreds, dozens or hundreds of locations, then I would recommend you do that as inner pages of the website of the of the root domain. But just be cautious because remember, if you catch a penalty on an inner page, it's going to affect the root domain and all of the other pages that make sense. So that's why I recommend for people that are working on a smaller scale, working with subdomains because it's safer, you can reduce risk or exposure. I'd like to call it reducing expense pleasure that way. But again, in your case you said subdomain or regular file structure, I would go with the regular file structure.

Okay. Hundreds of locations you would absolutely be a nightmare trying to manage that many subdomains. Right?

I think everybody else bailed. Just Marco and I see Mr. Go. Alright man. Bye, everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 239

By April

Click on the video above to watch Episode 239 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, welcome everybody to Hump Day Hangouts, the one where you hear the weird sound of Hernan rubbing his hands together.

Hernan: We're live, Adam!

Adam: cómo estás

Hernan: I'm good. Thank you.

Adam: Gotcha. Well, welcome everybody to Episode 239 of Hump Day hangout today is the fifth of June 2019. And we have got some good stuff for you today. But real quick, we're going to run down the line and say hello to everybody. So Chris, how you doing, man?

Chris: Excellent as always, super good to be here.

Adam: It's good. Your audio sound super good today, man. Do you have any mic?

Chris: No, no. Yeah, books. Yeah, sounds good. All right. Or not? How about you? How are you doing?

Hernan: Good, man. I'm just freezing my ass off down here. So I'm drinking tea. You guys are having the nice part this time of the year. But other than that good. Happy to be here. Happy to hang out with you guys a little bit. So good stuff coming up.

Adam: Outstanding! Marco, how about yourself, man?

Marco: What's up? You know, about six weeks ago, I was listening to the temptations. I wish that it would rain. And it hasn't stopped since that day. Red rain. Yeah, I'm gonna stop listening to that spot maybe to stop raining.

Adam: Awesome. Bradley. How are you doing?

Bradley: Good. I'm happy to be here. Excited. I gotta we gotta run it. I gotta be out for like, right at five today, though. My daughter's graduating eighth grade and going into high school next year. And so I want this big, like award ceremony this evening and all that and can't believe she's gonna be fucking High School man.

Hernan: You don't sound super excited.

Bradley: Yeah, she grew up too damn fast. And that means I'm getting old as a problem.

Adam: Yeah, that's crazy. I'm trying to think when we met her. What was that like three or four years ago? or? Yeah, man. That's crazy. Anyways, Long Time Time flies. Alright, well, getting back to the hump day hangouts topic. If you're watching us for the first time. That's awesome. You're in the right place. Thanks for watching. Whether you're watching us live at https://www.semanticmastery.com/hdquestions or if you're checking out the replay on YouTube. This is the place to be you can ask the questions at again https://www.semanticmastery.com/hdquestions. That's where we've got the form the little chat box for all the questions, you can ask your questions ahead of time, you know if you aren't gonna be able to make it live or you just want to make sure it gets answered because it is first come first serve. Beyond that, we get asked a lot you know, where should I start with semantic mastery Well, this is the place to start. You know, we're here every week we're answering questions. We're watching Hernan choke to death on his drink. And but then we tell people after watching that, don't grab the Battle Plan. All right. And that's what you want to grab. You know, if you want to get better repeatable results, go to https://www.battleplan.semanticmastery.com. But if you're past that you're kind of wanting, either you're ready to start or you really want to grow your digital marketing business, then, you know, joining an experienced community with faster access to real-world info and testing with the Semantic Mastery Mastermind is the place for you. And again, you can find out more about that at https://mastermind.semanticmastery.com and for those of you who liked using done for you services and like to speed things up and over to mgyb.co, and I'm almost done, I do want to say that if you can subscribe to our YouTube channel helps us grow helps us get our word out there. And if you come across any videos or clips that you like, please share them. You know, if you find something particularly helpful, there's probably someone you know who might like that as well. And real quick, I wanted to say because Hernan just kind of glossed over this I bet he can actually talk now maybe he's recovered from his drinking. I know. Yeah, kind of. But I think heard on you're going to be doing some live q&a for our mastermind members. Kind of a live thing if you call direct

Hernan: Oh, yeah, I'm gonna be starting. I'm going to be starting I tried to start last week, but it was up kind of a problem because I wasn't in the country. So I was given a traffic workshop. So but these Friday, I'm going to start doing kind of a serious about paid traffic, specifically Facebook ads, and Instagram ads. We're focused on local, we can talk about pretty much anything you guys want to lead gen. In general, you know, CPA e-commerce, what do you guys want, it's going to be exclusive for the mastermind is going to be on the Facebook group. So you need to be part of the Facebook group, if you're in the Mastermind, you haven't been joining or visiting the Facebook group, that's where the magic happens pretty much besides the calls and whatnot, that's where, you know, we get a lot of action happening or whatnot. So head over there, I think I'm gonna be doing it. Let me actually confirm you guys the time. So it's going to be Friday, the seventh and it's going to be at 11 am. Eastern. So it's going to be there, it's got to be live, it's got to be awesome. So you know, it's got a bit I'm going to be testing it out as well to see what kind of response we get. And you know, if you guys agree with that, that could have become a cycle. So just jump in live like, once or twice a month, just answering Facebook stuff. That's part of the commitment that we have with the mastermind people that we want to give them as many tools as possible to grow their business. And Facebook ads is a powerful tool indeed. So

Adam: sounds good. Yeah. And that's on top of all the regular training, everyone gets in the mastermind as well as the community. So if you're interested, head over to https://mastermind.semanticmastery.com and join up before Hernan goes live. So you can attend the

Bradley: speaking of which I've got YouTube ads training that I'm going to be doing over the next several weeks in there. Because I'm doing several YouTube ads campaigns for Semantic Mastery I've just been recording several videos over the last couple days. In fact, we're going to try to grow our YouTube channel subscriber base to above 10,000. So I'm setting up several campaigns using in-stream ads and YouTube for that, and I'm going to be kind of documenting and sharing, you know, the process for that kind of stuff, as well as we're going to start increasing our Hump Day hangout attendance to and I want to use YouTube ads for that, because there's an enormous amount of traffic to be had from YouTube, if you know how to do it, right. And it just takes consistent effort and you know, trial and error to figure out the best recipe so to speak for the ads and the messaging to get that right. And so I'm going to be doing a lot of that I also started another business that I finally revealed to the mastermind last week, I've been teasing it for a month, I'm not going to talk about here, but I'm going to be using YouTube ads a lot for that business as well. And it's just, it's going to be cool, because it's going to be slightly different from just our standard, you know, local lead gen stuff that we've been kind of pushing for the last, you know, six or eight months, because it was you know, there was so much opportunity in that. But, you know, we've kind of done all that. And so now we're going to kind of broaden out a little bit and do some, I think it's really good timing that is Don's gonna be doing some Facebook, and Instagram paid traffic training. And I'm going to be doing some paid traffic training on YouTube ads and how to get traffic that can be applied for you know, affiliate type businesses or local businesses or, you know, just getting like branding and awareness and all that kind of stuff, building up an email list, building your subscribers, lead generation, it's just going to be kind of all-encompassing, so I think it's a really good time to be in the mastermind.

Adam: Awesome. All right. Well, if we don't have anything else, or rather, is there anything else? You guys, are we good to go? To one. All right, we're good to go. Let's hop into it.

Bradley: Alright, let me grab the screen. And we'll get into the questions. Sweet. All right, where are we? Seven days ago. Okay.

How Do You Use The Embeds Service At MGYB?

So it looks like to Tushar is first he says embeds service at MGYB. Why be how do you recommend using this? Is it for tier one links or money sites or the embeds on niche relevant sites? Well, the embed network is for embedding pretty much any sort of iframe. Typically, people think of embed services as being used for just videos. But it can be used for Maps, Google Maps, Google, Google, my business maps, you can, you can actually iframe pretty much almost any website unless it has an iframe breaker. So you can use it for any number of things. We use it specifically for videos GMB or Google My Business map embeds as well as RYS you know, RYS Reloaded methods or tactics session, say. So, if you're not familiar with that, it's really powerful to do with your drive stack stuff, your files and folders and things like that, that you can embed, which is great, because, you know, if you order a drive stack to be built from MGYB and then you can use parts of that as part with the embed service. And the same thing goes with maps and beds or video embed. So it can be used for pretty much any sort of thing and embeds or actually, I don't know how much Marco would want to get into this year. But embeds are like a do follow link even on nofollow sites. So they're very, very powerful. And they work very well. Marco, what do you want to say about?

Marco: That said, it's like getting a link, but it doesn't count against your link profile.

Bradley: Yeah, it's raining again.

Marco: Yeah, it's raining really hard, and the thunder coming through and all kinds of good stuff. You can hear it. But anyway, that's just the way it is. And embeds are really simple. It's a display of your page. on somebody else's, it's a tunnel. And all the credit goes back to the source. And that's just what it is. It's a way to get a link that doesn't get counted as a link. So if it's not counted as a link, it cannot incur a penalty.

Bradley: Yeah, and they're really powerful and the embed networks are primarily web to auto-embed networks that are link building manager has been building for years now. So they are themed networks. In other words, he's been building and seasoning these links, or excuse me, these web 2.0 embed networks for I'd say, at least three years, maybe even four years now. So a lot, I mean, first of all, it's a massive network. And second of all, a lot of these are their aged and themed well, because he's been building and building and building. I mean, he's got hundreds of thousands, if not over a million properties built specifically for this kind of stuff. So again, they are themed, very, a lot of them are aged. So it's it is a very powerful thing. We've seen quite a lot of movement, using the embed service for like GMB map embeds. You know, I don't do a whole whole lot of video SEO stuff, or at least a haven't been recent. But I'm going to be over the next several months because I'm going to be doing a lot of YouTube stuff right now. But I'm doing paid traffic as well. So I'll be testing that some more. I know it works well for videos, but I have been doing a shit ton of map stuff, Google Maps, and GMB stuff. And I've been using that embed service for that as well as like we, we teach in any one of our paid training courses about @ID pages, again, can't go into that here in a free setting. But in our paid courses, we talked about @ID pages. And they're very, very powerful to embed in some of the biggest movements that I've seen, are using just traditional link building like, again, the same service that we have an MGYB and an embedded service or combination of both, where you embed a property and then hit the embedded the properties where it's embedded with additional links. And that tends to really move the needle. And what I like about that service is that it's easy, it's easy for us, right? Because we all we have to do is place an order, you know, and in our link building manager and his team take care of all of that. So it's easy on me, I just have to submit details. And then you know, a few weeks later, I get the report. And I can usually see depending on the obviously level of competition, but you can usually see the results will move the needle just from the link building and the embed services combined. So it's a very powerful service. And it's simple, simple to fulfill.

How To Build Citations For Multiple Cities Website?

Next is he says how to build citations for multiple cities website. Do you offer GMB verification for your local clients? I asked this because I'm not sure if this is risky. And we should limit this to our own properties. Should we do this for a client with a service business that can serve multiple cities? Yeah, you can I mean, that's something I up sold to a lot of my clients was adding additional locations and I'm using air quotes because they didn't a lot of my clients didn't actually go get physical, you know, additional office spaces or, or shops, because most of them are contractors. But we did add additional maps listings for a lot of my clients. However, I don't, you know, I always recommend taking precautions if you're going to do that for businesses like if you're doing it for lead gen stuff, you understand the risks, right? So so that, you know, use them at your own risk. But when you're dealing with a client, you have to be more careful, right, you do not want to do anything that could essentially pass a penalty to their main brand or their main domain, their main location. So whenever I've up sold maps expansion or location expansion to existing clients, then what I would do is either just use subdomains from their root domain for each location or I would avoid using their domains alt altogether and just use GMB assets, which would be the GMB website GMB posts, the map itself, that kind of stuff, and then obviously would be branded still for the main company. And if they would all have their own unique tracking numbers that would go to what I'll forward to the, you know, main phone number for that company. Typically, they would either have an in house receptionist that would answer the phone or I would set up an answering service like like, like I've been doing for my lead gen stuff forever. And so all the locations would go to the same destination phone number, but all of the individual locations would have a unique physical address a unique phone number and a unique web address.

If it was going to be used with their branded domain, we would, we would always use subdomains, not inner pages. So not like location pages, it would always be subdomains. And typically I wouldn't even build websites on them on the subdomains, I would just do a redirect from the subdomain to the GMB website. That makes sense. But in some cases, I recommended not even and it's just again, for those clients that were worried about it, I said, you know, we don't even need to use your domain, we can just use this the GMB website as the main website for each location. The idea is to get the leads to go to the main, you know, the leads back to your client, you're the business, it doesn't necessarily mean as long as you can brand it with the same logo and same like the header image. So the GMB website image, that kind of stuff that you know, the header image on that, all of that, that's all that you really need to brand it. And the rest of it can still be left within just GMB, which is what I recommend. So it really depends on the level of risk that your clients are willing to take, I always recommend trying to reduce or eliminate risk as much as possible. So the only thing that would stay the same would be their name. But we've actually had a discussion recently in the mastermind, I'm not going to get too much into it but adding a pending an additional term to the actual business name to make it more unique. So for example, if you had four locations in one city, you could name it like north, south, east and west. So company name North company name, East company name, South company name West. And that actually helps to add a little bit of diversity to the business name to prevent any potential pigeon issues. But like I said, it's still it would still be I still wouldn't recommend actually connecting any of those assets directly to the primary businesses location or websites because you want to reduce any risk. That makes sense. Okay.

As far as building citations, I don't build citations to GMB assets unless they are real bona fide businesses that I have x or addresses excuse me that I have access to collect mail from and I've talked about that on for many, many months. Now. If you're buying GMB verify, you know, verified GMB locations. That means it's it's a spam address, or it's an address that you do not have access to collect mail from or at. Does that make sense? So the problem with getting building citations is the moment that you start building citations because most citation directories or business directories require a physical street address in order to build the listing. And the moment that you start adding your business or publishing a listing on a business directory with the street address. Okay, you're going to start you're going to get on that that street address is going to be put on a marketing mailing list for physical mail via United States Postal Service. And what happens is that location, that address that you use will start to receive business-related mail that's addressed to the company that you have listed as the GMB. And so if it's going to an actual building that or to somebody's house, God forbid, I recommend that nobody ever uses somebody's house address, unless that's their own house, or they got permission to do it. But if it's going to a building or a house, and somebody starts getting email, or excuse me physical mail, with solicitation offers from marketing companies and Vista print and, you know, list providers like info USA and like all these different I know, because I get a ton of them myself, you start getting all these marketing, e mails, these solicitation mails for offers for the business, then it's likely that somebody's going to report that business is not being actually at that location. So I highly recommend that you don't do that you can get results without citations. If you have a physical address that you can accept mail that then I absolutely recommend using citations because it is still very powerful and effective. But you can still get results without using citations. And if you're using GMBs that are not, you don't have access to the actual physical address, and I recommend that you do not. Okay. Do other things.

What Is The Best Way To Keep Up The Rankings If You Need To Change The Phone Number Of A GMB Listing?

Dustin said Hey guys, I need to change the telephone number on my GMB. What's the best way to keep the GMB rankings only delete the old number and add the new number in my RYS tack or to adding the new number. And keeping also the old number and RYS stack. Um, well. Actually what I would do?

Bradley: Well depends. If because if you're going to change the phone number, if you mean any properties that you have access to edit, I would want to change to add the new phone number in. But think about if you do have citations, we were just talking about those. But if you do have citations out there, that's a real pain in the ass to go change the phone number. In fact, I wouldn't recommend doing that yourself at all, I would hire service for that there's a great service for that. But from Loganix, if you go to https://www.semanticmastery.com/loganix, then that's the best service. I know for citation cleanup work. It's more expensive than some of the other services but they're really really, really thorough, I've had really good results with them. So if you have to do if you have citations, it's a real bitch because you're going to want to update the phone number on those. However, if you're not going to lose the old number entirely right, then you can keep that phone number in the GMB as a secondary phone number.

So what you can do is actually go in and add or essentially click to add another phone number into the GMB dashboard. And then cut and paste the existing phone number into the second position and put the new phone number in the first position and then click Save. That way Google understands that that old phone number is still associated with that profile. However, if that old phone number is not going to receive calls any more than it being listed on a bunch of other business directories, in the event that people do try to contact the business on this business from this business directory listings, it's going to be an invalid number. For the SEO purposes, it would still be okay because you left the old number in the GMB dashboard is a secondary number. It won't be published. But Google will recognize that it's associated with that business. But like I said, if you have existing NAP or citations published on the web, then I would recommend that you try to update those as possible. And again, if it's something you have access to like drive stacks, yeah, absolutely update the number. But when it comes to citations and things like that, it's a real bitch. It takes time and consistent effort. And so I recommend you hire a service for that. So but I want to comment on that.

Adam: No.

Bradley: okay.

Does The Semantic Mastery Battle Plan Help In Setting Up A Local Lead Gen Business?

Now, Rob says, I just recently purchased a franchise product that provides SEO Services. It's not from you guys. Well, then we're skipping this question. Now. I'm kidding. He says in that from you guys, the company gave some exhausted training on how to sell the services but seems like everything was leaning towards cold calling and door knocking in order to get clients somehow came across you guys on the internet purchased the Battle Plan. I have a website that franchise gave two for lead gen gave to me for lead gen but was not familiar with how to set it up for lead gen does the Battle Plan product up with that. And if there's something else I could use with your product to get the ball rolling a little faster, sorry, for the long text. Okay, um, well, as far as lead gen using for lead gen for like getting clients really all you need is a, you know, a landing page that you know, describes your services and has a real big strong call to action to contact you. Right? Typically, it's going to be you know, your phone number real big, perhaps your email address, if you want to publish that, I don't like to do that or contact form. Right? You know, once, once more information, contact us, or contact me, depending on how your branding your business, contact me here and you know, have a little contact form. But so that's just standard, right? That's just a standard lead gen type web page. So you can set your own. Like, for example, my own agency website is just a one-page site. That's all it is. It just says what I do. And there's you know, a contact form at the bottom. So if there are contact buttons, you know, in several locations, if they click it, it just scrolls down to the bottom right where the form is. That's it. That's all I do.

Because it that's for inbound marketing, right. So typically, you're going to be driving people to a landing page, if you're doing if you're if you know if you've got inbound marketing setup. So that's like settings, running ads to drive traffic to your landing page. Or it could be organic stuff. But what I found is as-as a marketing consultant myself, right, running my own agency, I found that most of the time that I've been able to secure clients is when I'm going out and doing outbound marketing, where I'm, I'm contacting them, right, I know, you can get inbound leads, but personally, for my own business, I don't get a lot of inbound leads, most of the inbound leads, I do get offers from referrals from existing clients. But you know, I don't get a whole lot of cold leads coming from Google, or you know, I don't do a lot of pay per click marketing to get clients, but from just straight SEO, you know, I rank well for SEO, Virginia and things like that. But I don't typically get a lot of leads from that. What I've gotten most of my leads from was me doing the outreach. And you're right, I hate cold calling, I hate door knocking I hate it, I absolutely despise it. So we developed a product called video lead gen system, which I've been using since 2012, to build my own agency. And I recently streamlined it because we built a whole bunch of lead gen assets, I needed to find a way to get service providers to monetize our lead gen assets. And so I needed a way to streamline the video lead gen, or video email prospecting method that I had always been using because it was time-consuming, very effective, but time-consuming. So we created lead gen video lead gen system and an updated it recently, and just relaunched it. So if you're interested in that, I'm sure Adam, you probably already dropped the link to it. But I would recommend that you try that for him because that's a great way to get people to get noticed or to get a conversation or a dialogue started with potential prospects. Because you got to think about this, if you just recently are starting to try to build your own agency, I'm going to tell you now that it is a saturated market out there when dealing with local businesses or business owners period, it doesn't have to be local businesses. But business owners get hammered relentlessly by marketing and advertising companies all the time, they're getting solicitations via cold emails via cold calls, you know, by people knocking on their door seriously, like walking in and pitching them just like what your franchise company is telling you to do. That's like the norm now. And so you really need to differentiate yourself, you need to be able to make yourself stand above the competitors or get noticed, through all that noise. And so that's why I said the video lead gen system is a great way to separate yourself from the rest of the pack and just becoming another solicitor. Right. And so again, guys, I'm not discouraging anybody from getting into, you know, providing Client Services or becoming an agency and all that. But I will tell you that it's a lot harder now than it was five years ago, to get clients attention or prospects attention. And that's because of you know, it's just an absolute feeding frenzy out there people the businesses get hammered nonstop with solicitation calls, emails and offers all the time. And so you have to really be able to stand up, stand out from that crowd. So the video lead gen system is a great way to do that it does require some work, it's not a magic bullet. And it requires consistent follow up but we talked about all of that in the training and if you implement that, you'll see that you will start to get much much higher response rates than you would from typical cold calls or not, you know walking in the door and calling on think about this guy's and I've done door to door sales in the past, think about you know, as a business owner it like I work from home, and I can't stand it when somebody knocks on my door like to try to, you know, whether it's a Jehovah's Witness or some a census purse, somebody wanting to ask questions for the Census Bureau or anything like that somebody comes in beats on my door, and I'm in the middle of working or recording a video or something like that. It it's an interruption it pisses me off, I also don't answer the phone unless I know who the phone calls from. And I'm really if I'm only if I'm expecting the call, as a business owner, myself, I don't want to be interrupted. So think about when you cold call somebody or you go walk in their door, and you know, knock on their door to say that you try to sell them something, what you're doing is interrupting them. And that pisses a lot of people off. So I don't recommend that at all. I recommend you get more creative on your pitch and your approach and make it easy for them and convenient for them to hear your message. And that's part of the reason why the video lead gen system works so well. Because you can send them a personalized video that explains why you reached out to them, and they can watch it when it's convenient for them. And when you set up notifications properly, you'll know exactly when they're watching your video, so you can follow up with them immediately. Right. So that was a really good question. But like I said, when it comes down to the Battle Plan, no Battle Plan is going to tell you how to get results from like, get your getting your websites seen and get traffic to them and get better results for them for SEO and all that kind of stuff. But lead gen, standard lead gen templates, very simple, you can just look at like go to Google and look up lead gen. You know landing page templates and things like that and get an idea of what your basic elements are that you should have. And then the rest of it is really about honing your message right crafting your message and finding an approach that's going to get people's attention and get them to want to follow back up with you. Okay, turn a cold lead into a warm lead. And that's what the video lead gen system is all about.

Marco: In our free Facebook group, Adam did a post on the 31st. of May. And he talked to us about this, how he uses the video, little video lead gen system with Loom to follow up. So he says it makes it more personal, right? They're used to video so he sends them a video. And it says his conversions are way higher. Why don't you talk about that, Adam?

Adam: Yeah, definitely. It's such an easy system to use. And it's funny because videos used to be tough to do. And I remember I copied Bradley's method from the first version of lead gen system and using images and this that the other thing but now these tools like loom have made this so much easier, where I can put the video it plays natively in Gmail. And even if it didn't, if it looks like an image is there, and then not only that because I went ahead, that's just the free version, the paid I went ahead and paid for it when you know, brought out their pro version or whatever. And I can put an overlay link that goes anywhere I want on there, which is awesome. So the conversions on this stuff are super high. Like Bradley says, and anyone who's gone through the course and put it to us knows how well this works. I mean, it's crazy getting 3040 plus percent conversion rates and, and the method that most people get 1% or less. And then the follow up is super important. at poker we live in 2018 and DC, did a little exercise. I had people stand up. And they said, you know, assuming everybody here is involved in some sort of business where they talk with customers. I said, you guys all in this room, everybody does some sort of follow up, right? You know, everybody nodded their heads. Yep. Okay, so I said, Everybody, stand up. And I'm going to talk I'm going to say a number starting with one and working my way up and say how many, you know, automated follow up either calls or emails do you have in your business right now. So started at one. And you know, everybody was pretty much still standing up said too few people said they only got two, three more people sitting down by four, there are very few people standing and I may have this wrong, but I think by the time I got to six, there was one person in the entire room standing up, I didn't even have six, which I'm since fixed. But your rate of response from people goes up hugely as you keep going and we all know this, you know the over supposed to maintain this contact and we're supposed to follow up with people. But if you don't have this process or this method to do it, you know, you get busy, you got other things you want to do, it's not fun, but this is what gets results. So you know, highly encourage anyone who doesn't have a great method for doing this that isn't already giving you fantastic results to just go grab video lead gen system put it to work. And this is one of the fastest courses to return your money and then probably 10 or 100 fold over time.

Bradley: Yeah. And last thing I want to say about that is also if you're going to be pitching or prospecting for your new business, I recommend that you really do niche down to a particular industry, because you'll get really, really good being able to talk speak directly to that that type of business owner as opposed to being all over the place where if you're going to be marketing to pretty much just to businesses in general, you have to really understand what's important to every business industry and and and speak to those owners with their VA with their own vocabulary. It's very difficult and it takes a lot of time and a lot of experience to get good at being a general marketer. It's much easier and much more scalable to become you know, a specialist or like a boutique marketing professional in other words, where you really niche down and become an industry-specific professional. Because then you can you really only need to come up with like learn to function Have you, Larry, the pain points, the hot buttons, know what the customers for that particular business are looking for what their needs are all of that it makes it so much easier to scale. And then you can just expand your business by targeting more locations, right? expand your service area, essentially. But you're still targeting the same business owner, same business type, I would recommend that highly. Alright, so

Does Google Favor An Authority Site With Specific Niche And Location Over A Lead Gen Site With Powerful Backlinks In It?

next Gordon's up he says, Hey, guys, as usual, your Hump Day hang Hump Day help is greatly appreciate it. You're welcome, Gordon. He says, I'm not sure how Google search algorithm works in one particular instance, when it comes to local search, be taking a standard lead gen site that is branded with specific business NAP actual or made up as well as having links to citations in the major directories and a GMB listing and compare it to an authority site that is targeted to a specific business niche in location. But without any of the items just mentioned, for the lead gen site. They're both equally easy to rank or would Google's search algorithm favor one type of site over the other? And if so, in what way? Um, I'm not sure what you're talking about, unless you mean like, a local lead gen site versus like, a Yelp page or something, if that's what you mean, or a big authority type site like Well, I mean, Yelp would be one of those. But like home advisor would be another one or Angie's List or, and I'm talking contractor type stuff, but like in the real estate market, it would be like, you know, long and foster century 21 or, you know, REMAX and things like that versus a local lead gen site. Right. So my point is, it really depends when it comes to maps listings maps rankings, I found that a local lead gen site, you can typically rank, you know, better than those type of sites, because a lot of those sites won't have a maps listing like a physical location in their particular area. But when it comes to organic rankings, yeah, it's tough. If it's a search with local intent, especially if there are directories. You know, if you go to a search in Google right now, guys, you'll see that the I think Google's broken again, and I've talked about this in recent Hump Day Hangout, because there are, you know, Google is nothing but an index of links, right, Google doesn't search results are indexed results, the search engine results pages of the SERPs is nothing but an A list of indexed results, right. So page one is the top 10 results as indexed by Google, according to Google's algorithm. But if you take a search to do something like plumber, Fairfax, VA for Virginia, right, so plumber, Fairfax, VA, you do that search, and you'll see that there are the maps listings, which is great. And you might see a couple of local business, local businesses ranking organic listings, but you're primarily going to see business directories, that are indexed in the organic section that when clicked upon, go to another index page. We talked about this recently. Right. And it's very difficult to compete with that kind of stuff. So let's just take a look real quick. If I say, plumber, Fairfax VA.

Alright, we're going to scroll down. Let me zoom in a little bit. Okay. And you can see there blue because it's still cooking from the last time I was I was here, but you're going to see ads. All right, let's make sure that we're spelled right. Okay, so we're going to see ads, and then we're going to see the maps rankings, which I find are easier to do when competing in this type of space, right? Because take a look that, you know, the top three, there's one actual company website, right? That out of the top three, so number one, and number three, our index pages have on other So essentially, when click, when you click through to this guy's all it does is take you to another damn index, which is what Google's pages, right, it's an index. And then you take a look at this. And if you click through, and it's nothing but another index of plumbers on Yelp, and that is in Fairfax. And the same thing goes for Angie's List, right? Then you'll see Michael and sons, Okay, number four, so that's another company. But then home advisor, that's another index page. So out of the top five, three out of the top five, are actually index pages. And so again, even though they don't have a physical location there, which is why they're not in maps, you can see that those are authoritative sites. And they are their authority is why they rank so well, organically, even if they're not super optimized, right, specifically like data. If you take a look at the Yellow Page, it doesn't have a ton of content here about plumbing and the plumbing services, or the services that plumbers offer and all that kind of stuff. All it is is a freakin index page. Right? That's all it is. And so it's not content rich at all. Yet, it's ranking very, very well. Number one, in fact, that makes sense. So when it comes to actual, you know, which one is easier and which one's harder, that's why I've always recommended for local lead gen focus on maps. Because it's gotten over the years, it's gotten harder and harder to rank in organics, the organic section, excuse me, because of the business directories. And Google is gone through phases where sometimes it will this index page again, I I think it's stupid, think about that. You go from one index to another index. That's dumb. I don't think that's useful to anybody. Right? I mean, that's just my opinion. But I really don't think that's useful to anybody. Why would you want to go from one index to another index, when you click through now you're, you're just you've added an additional step to find your solution. Right. So again, I think that's done. But over the years, we've seen that happen with Google where they get rid of the index, the directory listings, the indexed directory listings, it's okay to have a Yelp page for a specific company ranked in the top 10. You know, that's fine, because that means that company had probably proof done really well at filling out their profile optimizing it, well, they probably got a lot of engagement, that kind of stuff, that would be fine. But to go to another index page, unfortunately, that's kind of where we're back to now. And I don't know that it's going to change or when it will change, it may, like I said, it's gone in cycles over the years. So when it comes to what I think is easier to do, I think you're much better off focusing on maps, for local lead gen stuff, then trying to do though, you know, trying to fight or compete with the authority sites in the organic rankings. And I know, some people might have differing opinions. But you know, fighting with Yelp and their authority, excuse me over here, it's very, very difficult. The same thing with Angie's List, home advisor, you know, it's very, very difficult. Does anybody want to comment on that?

Marco: Not I'm going to agree with that. But I would also say that in SERPs now, what really matters is the entity and how well you are how much you've taken care of the entity, how much power you're pushing to the entity, so that so that you're presented to Google, as trusted and authoritative also, in a niche. If you don't do that correctly, then you have no hope of trying to rank in the, in the SERPs, right? Especially, again, against these are powerhouses. But you can as he, as you've shown that there is one, there is a company that's right in there. And the way that you do that is power, you should first of all, we went through the entity webinar, right, we did that in Syndication Academy, where we showed the steps that you need to take that to solidify the entity or what I call the end game. So that when you push power into the entity, Google is going to take all of that power, as trust and authority for your entity so that you can go against these, these powerhouses and get in there. But it does take a lot of power. It does take a lot of creativity and you know, your schema has to be right. There are many things that come into play when you're trying to do this. And as you said, it's easier to go after the maps.

Bradley: Yeah, I totally agree with what you're saying, though. I mean, my point is to get results and get, you know, I start with maps, there's no question. But always definitely you want to evaluate solidify that entity, you want to try to build brand authority for that particular entity. Because it's not that you can't rank in the organic section, it's just going to take you longer and more effort. And so my point is start with maps. Once you start getting, you know, leads coming in for your lead gen business or for your client, then you can focus on all the other stuff that you're going to need to do to get ranked. And you're going to try to attempt to rank in the organic section as well, which all the stuff that Marco just mentioned is absolutely correct. So do both, but start in my opinion with the map stuff. And that's what you know, that's why I've run my business for years.

Okay, so next one, he says is would it make a positive difference if you listed one or two random local business and a piece from that niche on the authority site to give Google a local business name, address, and phone number? Thanks again? Would it make a positive difference if you listed one or two random local business and a piece from that niche on the authority site? I'm not sure I understand that one. If you're trying to rank order, actually what it makes? Maybe the way I'm interpreting this, as you're saying, if you're trying to rank organically by including any piece from other businesses, perhaps it would make it more like an authority site. I wouldn't recommend that. I mean, it depends what depends on what you're doing. But it unless you're building a directory site, I wouldn't do that. Right. I mean, I wouldn't want to push authority over to anybody else's site, especially competitors. So I'm not sure I understand that part of the question. I'm going to move on.

How Do You Pick What Links To Use When You're Adding The Service Post Links On The City Page For The Second County?

Don says thanks for Hump Day Hangouts. Two questions for Bradley and your complex silo YouTube video, use the following structure. Okay, when adding the second County, it seems that the post name should be slightly different. Yes, it should be. Those videos were recorded many years ago. So I'd have to I don't even really remember what I said in those videos. But yes, the post name should be unique, forever, all the way down to that level. However, let me just clarify something right now. There's no need to use the physical silo structure anymore, which is what you're looking at. And that URL structure there, which is where you know, the category slash post name permalink structure in WordPress, you don't need to do that anymore. You didn't need to do it back then. But I preferred it back then because I liked seeing the hierarchy of the silo structure within the URL. But we've tested over and over again, and you know, I haven't done any hard tests in the last few years. But it's not necessary to have that as a physical silo, you can do what's called a virtual silo, which is just using the post name permalink structure. So it makes your URLs much cleaner, much shorter. Right, it's, it's still, you still want to build your categories correctly. And you know, your sub your subcategories. If you're doing a complex solid structure, you're going to have categories and subcategories, right? And pages and child pages, and then post right, which is your third level deep. But yes, when it comes to the permalink, or the slug, for the post you want to have that is unique for each post, you can't duplicate Leak Repair, for example, as a post slug on two different posts, because it will, but WordPress, by default will put a dash two for the second one, right.

And so on the post level, I've always recommended that you would on the post level or even on a subcategory level. But my point is, you're going to need to have unique slugs, right. And so that's why it's not necessary to have the physical silo. Because let's say that let's say if you were going to have Fairfax County and Prince William County, and then you were going to go directly to like, I don't know, plumbing, let's say, let's just say you're going to try to use plumbing as a subcategory for both. They're two different parent categories, then you're going to have plumbing and plumbing dash two, right, because the second time you try to create that subcategory, it's going to have the same slug, it's not going to work. So my point is, you know, I stopped using the physical silo structure, which is where you see everything in the link. And it started using virtual solid because I don't care if there's a plumbing dash to as a subcategory. As long as it stacked within the higher the way that you build it out in the silo structure. The bots will crawl it correctly to where it won't bleed over from one plumber like plumbing dash to to plumbing, you know, the regular plumbing if that makes sense. They will all be separate containers basically. But you don't have to look at that ugly URL was my point. So it makes sense. So I've switched to just doing virtual silo structure, which again, is just using the post name permalink because that way you can hide all of that stuff that's hard or impossible to reconcile within WordPress. However, that said, there is another way to silo and I can't obviously I'm not going to get into that here because it would take the rest of the time, I'd have to get out my snag and start drawing side siloed diagrams and all that. And anybody that's been in the mastermind knows what an abomination that is. But you can silo also using categories and tags, guys, you can use tags as a way to add for especially for complex silos where you've got perhaps multiple locations, but you've got the same service that's going to be provided in each location. Right? So instead of having location silos, via categories, and in-service silos via categories, which is difficult to do, you can, you can actually use tags to create silos too, right? So you can have like location silos or service or product or service categories, and then use tags as a way to create location silos. And there's, there's a way to do all of that, which is a little bit cleaner. It still takes some planning out guys, a complex silo structure is just what the name says it is. It's complex. And so I always recommend if you're going to do that, that you map it out first because it will take some thought to be able to do it correctly.
Marco, were you gonna say something or somebody? Not? Good. Already popping might pop.

Okay, so But yeah, as far as when it goes down to the post level, yeah, make always recommended that the posts be more like conversational type titles, and the person the link structure can reflect the more like what the title of the post is, right? But if you're just using the permalink, the post name permalink, which is just a simple, excuse me a virtual silo, then it's not going to matter. Because your URLs are going to be rude calm, you know, root domain, com slash posting, even all the way down to the post level, which is deep into the siloed. Right? That it's just going to be posting and at your, at your earlier pages higher up in the silo at subcategory level, it'll be, you know, root domain.com, slash subcategory, or at the category level root domain, com slash category. Right. So it's always just going to be whatever that page that you're landing on is going to be as bright past the first, you know, the first level past the domain itself. And so that's a much cleaner way to build a silo In my opinion, because then you know, it doesn't matter. Because even if you're permalinks, or have the dash twos and things like that, which are ugly, and I always had a hard time reconciling that with the physical silo structure was very difficult. But over the years, I learned that it's absolutely not necessary, you can do it with a virtual silo. So you can hide all that ugly URL shit that happens when trying to do that with a complex silo, it doesn't matter the but still crawls it the way that you build it. Right? So regardless of how ugly the URL is, if you're hiding all that shit, it won't matter. That makes sense.

Where Do You Typically Include The Links To The County Silo Index Pages?

Okay, question two do you typically include the links to the county silo index pages in the site-wide header, navigation footer nav link on the homepage content. Other know, and we talked about this in mastermind, I can't get into this very deep here either, because once again, it's we don't have the time number one. Number two, this is something that we this is kind of stuff we cover in the mastermind. But no, essentially, with a silo structure you want from the navigation, you want to be able to link to your top-level category, pages, right, which are pages, also categories. And then on the category, the top level silo pages, you can link to subcategories. If you have them, then your subcategory pages, you don't want to really link to anything from there, except for perhaps back up to the root domain, like the homepage, and then all of your supporting articles will be stacked or placed underneath each subcategory. And you'd want to daisy chain those together, or link from the subcategory back up to the homepage or to the top level category but not the subcategory. You don't want to create what Marco calls a reciprocal link even on the same domain. And that's about as far as I can get into that right here. Okay. That's changed recently, too, by the way. So again, those are old, old videos, that the principles are still remain valid. But I have absolutely changed my strategy slightly on how I build those type of solid structures out now. And maybe it's time for an update on that.

Should You Create Two Different GMB Assets For Two-Related Keywords Or Separate Them?

Gabriel's up he says, Hey, guys, thanks again, for all the great content plus one here. Missing g plus, yeah, I'm currently working on building a GMB asset for solar panel installation services and solar panel installation course. Should I create two different GMB assets? Or should I use one big asset to rank for both keywords best solar panel installation? A solar panel? Oh, I see what you're saying. So one, is it services? And one is, of course, that's a good question. I mean, if it's a local course, where only people that aren't you're going to be marketing the course to local people then like like, you know, for people to come to a school or a location to learn how to install solar panels, then yeah, I guess you could use it, I would recommend doing it for both. But if you're going to if the course is if you're trying to market that, well, you can always still have a GMB. But yeah, I would probably come if it's for the same company and everything that I don't, I would just keep it all under one entity, one asset. That's my thoughts. But that's just because you can actually accrue more authority that way, then try a separate them. Marco, what do you say?

Yeah, I wouldn't separate them either going to have them on the same website. I don't see why you would need two different GMB. They're totally relevant. So there's relevance there. That's everything that you need. And then pushing those two. I mean, in the course, and I don't want to get into it too much. We show that we show a way where you can do both just through posts. Right. And it's still in in the same GMB. But you know, you post about the course and you post about the service. And you can keep them separate. Yeah.

Yeah, I agree. And again, I would I, you know, I try to reduce assets, if possible, when it comes to stuff like that, try to keep them all housed on one entity, essentially one web entity, right, which would be, you know, a website that you could add, like, we were just talking about silos, for example, right, instead of having two separate assets, it's more work to maintain two separate assets, and you're actually, it's going to take longer to build the authority to each individual asset than it would be to have the cumulative effect of having both of them under one asset.

And if he's using the GMB auto poster or the briefcase, then he can get the RSS feed out and actually going to his T one and use both post right both types of posts, and power up his tier one that way, and create the relevance for both throughout his tier one assets. And, of course, you have to do our way as reloaded, you have to do the drive stack. And you can also stack it in there right to stack targeting each of the what would be top level categories.

How To Keep The Domain Authority (DA) Of Previous Citations Without Confusing Google With Different NAP Data Of A New Citation?

Yeah, um, so the next question was from Steve, he says, Hey, guys, thanks for your time. If I register a domain, and when I go to do the citation, see that it already has citations from the previous owner? What is the quickest way to keep the domain authority and build new citations without confusing you? Okay, so when you say citations, that leads me to believe that you bought a domain that was being used for a local business, right? Because local businesses are the ones that typically get citations being published in business directories, right. So name, address, phone number plus website URL. And so as far as keeping domain authority, I don't care about domain authority. So I'm not, you know, honestly, I'm not going to recommend how to keep the domain authority because I just don't care about that metric. I stopped caring about that metric years ago, it doesn't make any fucking difference. I swear to you if you know how to build relevancy, domain authority doesn't mean shit, right? Unless you have incredibly high domain authority numbers, in which case, then it does have an effect. But for anything below 80, you're not it's not going to make a difference whether you have domain authority or not if you know how to build relevancy. So that's irrelevant, right. But as far as you talking about citations, if you mean, if you just mean links, there's not much you can do. But if you're talking about site, because they're, they're already built to the site, you could disavow them. I know, there's going to be conflicting opinions on that. But, you know, I would also check to see if they're toxic or spammy links, that kind of stuff. But if you're talking about citations, where that domain was being used by different business, and just published citations on the web name, address, phone number, and web and web address, that are linking to that, and now you're going to use it for a new business with a new name, new address, new phone number, new brand, then I would recommend that you would hire a citation cleanup service. Again, I talked about that earlier, like Loganix, or Loganix. I don't know whether I'm saying it right or not. But uh, semanticmastery.com/loganix, that will get you to it's, like I said, it's a bit expensive, but it's hands down the best service I've used for, for cleaning up inconsistent NAP issues, right. So they'll go out and contact all the directories where they find that now incorrect. citation and name, address and phone number. And the requests that be updated, they'll submit the new details. And they'll do that for I think, a total of four rounds. So they'll do it like every two weeks for a total of eight weeks, or something like that, to were like, because sometimes you have to contact those directories multiple times to get them to actually do it. So that's what they do. It's expensive, but it works. And it works, you know, about 70% of the citations that are found that to be incorrect, will be updated. And that's that, I found that to be really, really high compared to a lot of the other services out there that say they can do it that get are pretty much lackluster results. So again, if you're talking about that, when you're saying citations, if you're using that term correctly, and it's listed that web, that domain is listed with another name, address and phone number from another business, and now you're going to use it for a new business with a new brand new name, new phone number, new address, all of that, then you are going to need really clean that up out there. Because otherwise, you're going to create ambiguity. And it's going to dilute your efforts and build new citations is going to make it hard to get results. It's always more important to clean up bad data than it is to build new data, which just dilutes bad data. Does that make sense? Start with that start with the cleanup.

Would You Recommend That The Inner City Pages Have The Same Style As The Homepage?

JOHN says one cousin is a good idea to make the other pages on the site the same style is the homepage. I'm trying to rank the homepage city page for a city but I'm also trying to rank other pages for other cities. Now, do you think it's a good idea to just copy my site tone page style? Not the content, just the style? And if I copy the content, just rewrite? Or is that a good idea? Yeah, I mean, that's fine. As far as like the layout of the page, I don't think that makes much of a difference. I could be wrong. But in my opinion, it's more about having the content unique and optimized for the specific cities that you're trying to rank rewrites are fine. I've done that a lot, especially for lead gen stuff where I'll go out and like by an article, or by five articles, and I'll have each article rewritten three times. Right. So now I've got 15 articles. And it's a lot to have an article rewritten and have a new article written. Right. So that's what I would do is go buy authority content, pay a lot of money for an 800 or 1000 word article. And then I would send that to an article rewriting service and have them rewrite it, you know, three, four or five times. And now I've got multiple versions of that one article. By the way, I always would put in tokens into the article, like for the location name, just put it in brackets put in, you know, in brackets, location, or city or something like that, as opposed to actually putting a city name in there. And that makes it easy to just use, Find and Replace, to be able to swap out location names. Once you know when you have it all rewritten with those tokens as opposed to city names. And then you have multiple versions of the article, each version, you can use the Find and Replace function to replace with a new city name. So it makes sense. It's much easier to do that. So yeah, as far as the layout, that shouldn't make any difference. It's more about the content and what it's optimized for. Okay, and why the web is coming up? Yep. Monday, June 10. 3pm.

Can You Embed A GMB Post?

Can you embed a GMB post Marco says you can. I haven't tried it but Marco says you can.

Marco: I have and still can. Okay, cool.

Bradley: Got a shirt today. Look at that. That's cool. We got to wrap it up in about three minutes. Looks like we're about done anyway.

How Do You Recover A 3-Pack Rankings?

So last question, says a real business with a physical location GMB was ranked in three pack for multiple keywords but is now outside of top 10 only changes where we started GMB post press advantage prs and sent money robot links to and embed to add ID page and G site but never directly to the money site. It may be in Google dance. So we have stopped money robot links in embeds. We will continue to make GMB posts and press releases would appreciate your input and suggestions to try and recover three pack rankings. Um, yeah, that I don't I mean, I don't know without having more detail on it. It could just be a dance, but I doubt it that typically doesn't happen for what you're talking about. Like it was in the top three, and now it's outside of the top 10. Got it something had to have been triggered. See, embed to add ID page and G site but never directly to money site. Yeah, I don't. And also depends on how you set up we had a long discussion going on in the mastermind just recently about how the ad ID page is connected to a money site if you're using a self hosted website for the money site, as opposed to just GMB assets. Guys, remember, if you're just using GMB assets, you can get away with absolute murder. Right? If you're using a self hosted website is the primary website though you have to be more careful because you can't just spam the shit out of your, your your assets that are going to be all linked and pointed back to a self hosted website. Right? Because the rules are different. So it depends on how you have your ad ID page setup is the canonical setup to your homepage. If so, and you're spamming that, which is what money robot is, then you're essentially passing spam back to your money site. Right? So there's other ways to do that break that chain to where it's not spam isn't being pointed directly to your money site, run it through a Google Site instead. Right? So you can canonical lies your ad ID page to your G site that's part of your drive stack, and you're in your money site be linked from within your dive stack, right, so that all your spam links to your ad ID page and your embeds and all that other stuff that you're using total spam for, which is fine if you've got the structure if you got it set up correctly. But if you got it canonicalization to your homepage, where do you think that all that credit is being that credit from the spam is being passed to? Right? So you think about that. So you got it, you really got to know how what you're doing when you're going to use Spam. Spam is perfectly effective. But you got to know how and when to use it properly. Right. So again, I can't without knowing more specifics of your project. I don't know how you've got all your this chain set up. But my guess is you probably have somewhere your spam links are actually being passed directly to your money site somehow some way, which could be through a canonical from the ad ID page. Could be that simple. But it could be more than that to are you embedding your money site into your ad ID page and in spamming the shit out of it. Don't do that. Right. Use your Google properties, which is what we teach. So again, there's without more detail on this specifically, which by the way, if you are in the mastermind, we can take a look at it and analyze it and help you figure out the problem and fix it. Right That's what we do. But can't do that here on Hump Day. Hang out. Anyways, looks like we're done. That was perfect timing. Everybody. Thank you for being here. No mastermind webinar this week, but we will see you guys next week.

Thanks, guys.

Alright man. Bye, everybody. Later


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 238

By April

Click on the video above to watch Episode 238 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Welcome to Hump Day hang out Episode 238 the one where I try to sound like an announcer and fail miserably. So moving right along, we're going to say hello to everybody. We got some good analysis for everybody watching. And then we are going to get into it got a load of questions to get through. So I believe Hernan is out gallivanting around the world. I think he's in Miami today so Hernan if you're watching say hello, drop a line. Let us know you're still alive. But barring that, let's start with Chris. How are you doing, man?

Chris: Doing good. Happy to be here again. The studio is set because Game of Thrones is over.

Adam: Ah, that's it. So he took off to Miami to brighten up his day. You could do well It's a small world. I just had a call with somebody from Austria so I forgot to ask him where exactly he was at but over in your neck of the woods so small world.

Nice. Yeah, nice.

Adam: Good time. So, Marco, how are you doing?

Marco: I'm fine. Men proud to say that I never watched a single episode of Game of Thrones.

Bradley: Yeah, me neither. I don't have time Who has time for TV?

Adam: Yeah, I watched it watch it all horribly disappointing. Let me know on the page if you're watching this view agreed with fewer disappointed with the last season it was pretty bad.

Bradley: So I posted a post on Facebook saying all you Game of Thrones fans, nobody cares.

Adam: I care I care. Man, Bradley. Besides Game of Thrones ranting How are you doing?

Bradley: I'm good, man. Yeah, I don't have much time to watch TV. And when I do I just put something on Netflix and watch it and most the time or even get through it before I get bored with it and go to sleep or something. Do you know what I mean? Gotcha.

Marco: I have three young kids ask me about a Disney movie. I got Holly singing all the tunes, but TV and programs and series and all that you got time for that? Yeah.

Adam: Awesome well if you're just watching for the first time Thanks for checking this out. We do eventually talk about other things but we just want to let you know you're in the right place you are watching Hump Day hangouts is the place to get your digital marketing questions answered. You can bookmark it https://wwww.semanticmastery.com/hdquestions come join us every week. can't watch us live that's fine. You can ask your question ahead of time and check out the replay on YouTube.

Also, if you're wondering, the price like the second most. What's the word I'm looking for? a second most common question we get asked is like where to start as you know, I came across your course or I talk someone I saw this video. If you're looking where to start with Semantic Mastery go grab the Battle Plan, battleplan.semanticmastery.com, a great way to get repeatable processes. We've laid everything out in there. It's based upon the processes we use the tools we use the stuff we recommend, and use ourselves. And if you're looking to take your marketing agency or you want to start a digital marketing agency and kind of add some rocket boosters to it, and get going you should join the mastermind. And you can find out more about that at mastermind.semanticmastery.com.

Because my little one line thing there does not do it justice. You know, it's about more than just starting an agency or growing your agency. It's about being with like-minded people who are pushing, who want to do more who want to deliver better results for their clients. And you know, like I said, adding the rocket boosters doing all of that faster, getting feedback faster and being more successful. Anything you guys want to add on to that? I always wonder if I, you know,

Bradley: I mean, just we've had a lot of really good conversations in just the last week in the mastermind, some of the threads have gotten pretty deep that with just all kinds of various stuff. And you know, it's not just SEO tactics, a lot of times there is that but there's just questions about all kinds of aspects of building a business, running a business, hiring people, managing people, promoting people. We're actually going to have a mastermind webinar tomorrow and that's going to be one of our topics. We've got a few topics we're going to cover tomorrow. But one of the topics is going to be about hiring people, you know, whether it's virtual assistants or personal assistants or whatever, and then training them, managing them, letting them kind of growth within their position. And at what point do we would like to promote them to a higher level, even almost like a management position, or project manager or something like that. And that's, we've all got all every one of us, my partners, and I have experience in that in some degree or another. So we all have our own take or slant on how should be done when it should be done. So we're all going to briefly talk about that tomorrow. For some of our members. That's been a question that's come up recently, and I think it's pretty, pretty valid, pretty important to cover. But you know, we also have a lot of other members in there at the mastermind that has their own businesses at varying levels as well. And so it's really good to have that community because we get to converse and chat about all different kinds of stuff and get input from various sources. It's not just us always talking about things, right. It's a lot of our members contributing. And you know, some of our members are pretty high level two, so are really high level actually. So it's really good to see that I learned almost as much or just as much from our members as they learn from us. There's no question about that. And it's just, it's a lot of fun to be in there. It's certainly helpful. And it doesn't have to be specific about just one type of business model either like SEO or local SEO, because we've got members in there that are doing all different kinds of stuff. And, and I think that's really important to stress that as well.

Adam: Definitely, totally agree. And real quick, I want to say since everybody, no matter what you're doing, you're watching us on YouTube in one way, shape or form whether you've come to the page, semanticmastery.com/hdquestions or if you're checking out the replay, but do a favor subscribe to the YouTube channel. Stay up to date with obviously Hump Day Hangouts, a lot of the other videos we put out, and then if you're coming across a clip and you find it useful and you think it might be useful to someone else do me a favor send it out to them, ask them to check out our channel. And last but not least, if you are looking for done for you services, head over to mgyb.co. I'm not even going to go through the whole list of what you can do but press releases syndication networks are always driving tax we're adding more and more services in there and this again, guys, this is stuff that we've added in there that we use, and that we made public so that we can provide those services as well. So by all means, check it out. It's a great way to save some time and a lot of cases save some money over trying to do it yourself or build up the team. So with that said, Is there anything else we need to talk about you guys before we get going?

I don't think so. I want to revise my statement about TV. There is one show that I like to watch. Oh boy. Yeah, it's impractical jokers if you guys haven't seen it as freakin funny. Yeah, check it out. Never heard I love it because it's just brain dead comedy but it's funny and that's one thing I love to put on because it's like it's always on Tru TV. And it's almost always on. So it's just like it's comfortable, just put that on and just giggle because it's those guys are so dumb. But anyway, I just wanted to update my statement. I do watch some stuff, but not very often. And that's one of the things I watch regularly. So, all right, we'll get into it. We got lots of questions already. That's a good thing. We got the screen.

What Google Adwords Bidding Strategy Do You Recommend For Local Contractor Businesses?

Bradley: Okay, cool. So Jay is up, he says, started an alpha beta AdWords campaign for a local client, but I'm not getting any impressions so far at all. What bidding strategy do you recommend for local contractor businesses?

And then he's got a follow-up question. Well, first of all, if you're not getting in and when it comes to bidding strategies, I don't use any bidding strategies. When I start a campaign. I go manual cost per click bid, right? So it's manual and I always do that because in, you know, two years ago, I would have said don't use any bidding strategies that Google offers because they weren't very good back then at least I never got any good results with them. But now I, I've changed my tune on that my opinion has changed. There's a lot of really good suggestions and automated bidding strategies that you can implement with Google. However, I don't recommend doing that until you've started to get some data into your account, which means activity, right impressions and clicks, and that kind of stuff. Then once you have some data in your account, and I don't mean like a day's worth, but a couple of weeks worth and it really depends on the volume of traffic or activity that you're getting into your account or your campaigns I should say.

But what I typically do is I will always do manual cost per click, and if you're not getting any, any impressions from that, then it means if first of all make sure your ads have been approved. I'm quite sure that you've already checked that if they are approved and you're not getting any, any, any impressions, either your keyword targeting is really far off. But if you're using the alpha-beta campaign structure and you're so essentially you're running a beta campaign right now, it shouldn't be that far off, because you should only be targeting your Bullseye type keywords, which are going to be just a couple of words per search query modified broad match. And from there, that's how you start to develop your exact match search queries through your out which then become your alpha campaigns. So my point is if it's either your keyword selection is very far off, or you're not bidding high enough on your cost per click, maximum cost per click bit. And so that might be what you typically that's going to be the problem and also your quality score. But remember, your quality score is going to be very low. Starting off like a lot of times I've seen I've got I just started recently running a lot of Google Ads again for one of my own businesses.

going to be talking about that business tomorrow. Finally, on the mastermind, I've been teasing it for a month. But I'm actually going to reveal that tomorrow on the master during the mastermind. And so I've started running some campaigns over there. And I've been using the exact same strategy that I've taught, which is the alpha beta campaign structure. And you know, with with with that the keywords, if you're not, if you're bidding not if you're not bidding high enough, you're not going to get impressions but your quality score is usually going to be low when you start off anyways like it starts off. Typically, at least what I've seen recently is around five, five out of 10, right, until you start to get some traffic and don't freak out. If your quality score is low with a brand new campaign. Don't worry about it. Once you start getting some clicks, it'll start to adjust itself, because I haven't done anything with this campaign that I set up for my new business.

And like I haven't done any ad editing to improve the click-through rate yet I've got three sets of ads which I always try to split tests two or three ads at a time. And it started off as a quality score of five out of 10. Just last week, and I haven't done anything to modify yet. And I'm already up to a quality score seven out of 10. And it's just because I'm getting more activity through those, and it just that the algorithm or the quality score algorithm really have to kind of adjust itself based upon the activity that it's getting if that makes sense. So, again, if you're not getting any impressions at all, select manual cost per click, raise your minimum bid. And then also make sure that you're with an alpha-beta campaign structure that you're not going to narrow with your keywords you want to go broader and use modified broad match type, which is you know, use the plus and then each keyword has the plus symbol before it, or each word within the keyword phrase has the plus symbol in front of it. So do that. All right.

As far as do I recommend any competitors buying or bidding tools or apps now I've never used any of them. never used one of them. Honestly, that's part of the reason. I love that Alpha Beta campaign structure for those of you that don't know what I'm talking about, by the way, just go to Google and search alpha beta campaign structure or Google Ads alpha beta campaign structure, you'll see a PDF by PQ3 digital, I think, is the name of the publisher of that PDF. And it's a very simple campaign structure, that I like that that's how I always set up my Google ads. And that's why I don't need any competitor spying or bidding tools or apps. If you're in a really complex niche or something, then maybe or if you're doing e-commerce and that kind of stuff, maybe but if you're doing lead generation, I'm telling you, you don't need any of that stuff. It's just an added expense. Because your alpha beta campaigns, your beta campaigns will reveal to you your best performing keywords. And by that, I mean the keywords that generate the most clicks and ultimately, the ones that generate the most conversions. clicks aren't good enough, right clicks mean nothing. What you want are conversions. Whatever your conversion goal is for lead generation is typically a phone call or fill out a contact request more, right. Or if it's for a storefront business, maybe somebody that, you know, comes into the store clicks for driving directions or makes an appointment, something like that. And for those, like I said, what you'll find with that kind of a campaign structure is your your beta campaign will identify to you reveal to you your best performing keywords, at which point you create exact match campaigns, exact match keyword campaigns, and that's called the alpha campaigns and you what used to be what's called a single keyword ad group. That's not necessarily the case anymore, because Google won't even honor a single keyword ad group anymore at the ads platform will actually show even if you use an exact match type.

And you create a single keyword ad group, Google still going to show your ad for what they call close variants. They didn't use so they used to be pretty strict about it. But now those still show close variants, so it's okay to mix very similar exact match terms into the same ad group now. But what I love about that guys is again, it's such a simple way to set up and let the data show you what the best keywords are. And then you create your alpha campaigns around those best keywords. And it's, I learned how to do that also through

what the hell's the guy's name that wrote the Perry, Perry Marshall, the 8020 rule, if you look the 8020 sales and marketing book, go get that on Amazon and read it. It's incredibly powerful that book, and it is, it pertains or applies to Google ads, but it also applies to almost everything like and what, you know, 20% of your 80% of your results are going to come from 20% of your keywords. And in fact, it's often closer to 90% of your results come from 10% of your keywords or 95% of your results come from 5% of your keywords. And that's absolutely the truth. And I've seen it time and again, whenever I've been running lead generation campaigns using Google ads. So that's a great question.

But again, I'd save your money on competitors buying bidding tools or apps, and invest that into the campaign itself and let that data tell you what the best keywords are to target and how to fine-tune your campaigns.

Does anybody want to add to that?

No. Okay.

Will A Local Lead Gen Google Site With Syndication Networks, Drive Stacks & MGYB Links Ranks Faster Than A Stand Alone Domain?

Gordon's up next he says, Hey, guys, your generosity and updates is greatly appreciated. As usual. You guys are the best. Thanks, Gordon. He said, should I conclude from comments on previous hump days that using a Google site for local lead gen site and hammering it with RYS drive stack, syndication networks, and link building from the hobby store is more likely to get you a page one ranking faster and easier than using a regular new standalone domain for the site? Or am I wrong? No, you can still use a self-hosted domain. But what we do is and the way that Marco has been really preaching and teaching is is that we use all of the Google properties as tier one properties to power up the domain because of the domain itself

Self, we try to protect the money site, right? If you're going to use a self-hosted domain, which you should if you're running a business for lead generation and stuff, guys, you don't need it. I don't, I don't think you need it. You still can use it if you desire to, but it's not necessary. But if you're doing client work or you're running your own business, I absolutely recommend that you get a branded domain and a self-hosted website. But what we try to do is protect put a firewall around that site, that domain and we can use Google properties to do that and syndication networks and all these things to validate and solidify the entity. We did an MTI be a webinar, which we've got another one coming up

on June 10, Monday, June 10. We're going to be doing another webinar specifically about how to power up Google sites and Dr. stacks, by the way, how to get the best practices or the best practice uses and the best uses of Google Sites. And Dr. stacks. Okay, so that's coming up Monday, June 10. If you guys

Want to drop a link for registration for that, that would be great. But we did. About a month ago, maybe five weeks ago now we did a webinar specifically about how to solidify and why syndication networks are more important now than ever. And they're just as powerful as now in a different way than they used to be. But it's all helped to help validate and solidify an entity. And it's also again, it's always acted as kind of an SEO firewall. We've been talking about that for years. But now we just use the Google sites and the drive stacks to do the same thing as Marco it's called it it's about being in the belly of the beast. Right and, and using those properties is kind of a firewall or a filter, and we can do all of our nasty stuff outside of those, but or to those instead of direct to the money site and it protects our money site. But like I said, if you're running your own business, or doing client work, I always recommend that you do have a money site because it's a little bit it's, in my opinion, is better for branding, and all of that. So Marco, what say you

Marco: I would say that since he's talking about local lead gen, and his purpose should be to rank in the map pack. Now you're going to rank in organic. Anyway, pretty much with whatever you target locally. But yeah, I mean the drives stack plus GSite, the GSite will rank and be Bradley shown at time and again, when looking at Virginia, SEO, SEO Virginia, and that'll get you leads but the idea is to push power then from that from the SEO shield, and as Bradley said, from being in the belly of the beast to the GMB to the map so that you can pop it up in the three pack, which is what most of the action is taking place. Right? And then the more power that you throw at it, the more that will transfer over to that that GMB the post so you get action on the post you get action in the in the three pack. You get all kinds of action. It goes crazy. And I'm glad you mentioned that, that you mentioned that the June 10 webinar because I've been talking for a couple of years now about it about a test that we ran. I couldn't mention the city. And I couldn't mention the niche that we went after I just said that it was in a highly competitive market, highly competitive niche. Well, on May 10, I'm going to reveal what the website is. It's still raining. I'm sorry, on June 10. I'm going to reveal what the niches, what the city is. And you're going to see live that it's ranking number one, still, for the top level. For the market level keyword, it's right there. And the guys still getting calls to this day. And all from one was the 1 million spam link test. So if you're wondering whether it's still works, whether it's still relevant and whatever, we have people killing it either way that you do it, whether as Brittany recommended a TLD where you're establishing your brand and you can go after multiple things through your brand or whether you just go through the make that your money site or you combine it the G site with the GMB that so many things and so many ways that you can do this to generate revenue from whatever lead gen property you have that but to kind of bring it all back and really nail it down. The answer is yes, it is more likely to rank faster and better than a normal to TLD would.

Bradley: Yeah. And so yeah, I again, I just want to stress that if you're just doing local lead gen stuff, then you don't need a website. Not a self-hosted website, I mean, but if you know you can get away with just GMB stuff. And I certainly recommend a Google site as well as it drives tech. That's kind of all part of the process really. But you can just use like the GMB website for example, as your primary website and still use, you know, if you choose but again, if you're doing client work or you're running your own business, I recommend you still use a self-hosted site.

Clarifications On Fake GMBs And Verifications

Alright, so Gordon's upset again he says And could you please help me understand something you mentioned? I thought you said that if you create a fake new GMB listing, the address has to be verified at the time or it won't be published. I thought that Google only looked at stuff like that if you tried to create it and claim it, thanks. Well, I'm not sure I understand that question. Because what I was saying was when you are creating a GMB and remember, I don't verify the GMBs any I mean, other than the manual way that I've done it many, many times over the years, which is using PO boxes with the street address option that you know, obviously you have to have a you that you can go pick up a postcard for that but that's manual because you've got to go rent the PO box, like go sign the paperwork, show your ID pay for it, all that get the key and the box assigned to you then go back and register the GMB and then wait for the card and then go back and pick the card up. So that's a manual process, but as far as like buying them, I'm not honest to God, I bet

I still don't know how it's being done. I never cared. I didn't ask and I don't care. And I wouldn't tell even if I did. No, you don't I mean, so. But what I'm saying is, if you're, if you're trying to verify GMB, at some point, when it's being verified, there has to be a physical location of the physical address entered, or it will not allow you to verify period. Now, if the service area business, you're supposed to clear the address before adding your service areas once it's been verified, right, but Google understands where the physical location of the Google My Business is, because it's a requirement in order to verify or to claim it anyways, to create it and or claim it. Does that make sense? So if somebody if you're talking about if you tried to create it, Google only looks stuff like that if you try to create it and claim it. Yeah, I mean, I don't know. I don't know. I don't know what other options there are like. If there's an existing GMB out there that's unclaimed, then it's going to have a location associated with it already. If you're creating a new listing, you have to put a physical location and you cannot create a new one without having a physical address. Right? Again, that doesn't, there are other ways to verify them, obviously, than actually going and picking up the mail. That's how people are able to provide that as a service. That's how we've been able to provide it MGYB. But you still have to have a physical address. That's my point. And so what I was saying was, if you're going to be using GMBs with spam addresses, I don't recommend that you build citations, because where is that address? What was that physical address, right? If it's for service area business, you're going to clear the address anyways. But when you get the location when you get the verified location, you should know what the address is because it's going to be up to you to clear the address and start adding your service areas. The problem occurs because if you start sending or building citations

Most citation directories or business directories require a physical address a street address. So you have to enter that in. And it has to be the same as whatever it was. That was associated with the GMB when it was created and claimed and or verified, the right has to be that same address, or else it creates ambiguity and ambiguity. I can't say that right now. But it invigorates the data. In other words, it will create NAP inconsistencies. So it has to be the same well what happens when you start building citations to a location they get put on marketing lists that business that I'm using air quotes, that business that you created, gets put on marketing, this direct mail marketing list, and so all of a sudden that that physical address is going to start receiving mail from credit card companies for business credit accounts and from you know, solicitation offers things like this to print and, you know, check printing places and you know, all that kind of stuff will start to appear at that address. And if it's a spam address, and there's an actual physical location there, whether it's a business or god forbid somebody's house, they're going to be notified that somebody used their address for a fake GMB listing right for a fake business registered their address for business that doesn't exist there. And that's a good way to get your GMB reported. So that's why I recommend if you're going to be using those do not build citations to you. And I've been saying that since way back when we started really pushing on building lead gen assets. So that hasn't changed. But you know, I know some people do it anyways. But don't you know, don't be surprised if you end up getting it reported because somebody is complaining about getting mail for a business that doesn't exist there. So it makes sense.

Any Suggestions In Getting Reviews For A Rank And Rent GMB Site?

Okay, moving on. Jay Darrow says grappling with getting reviews for my GMB. It is for rank and rent any suggestions. thank Joe. Well thanks, Joe. Well

If you have a service provider already, then what you can do is ask the service provider to solicit reviews from their customers. Now, I know that's difficult because a lot of the times if they have their own GMB, they're going to, you know, maybe push people to their own GMB. But what I would do is recommend if again, if you have a service provider, I've done this with many of mine. As I've told them, Listen, I'm the one generating your GMB is not really generating leads for you. I understand you want to build up your reputation for yours as well. But I'm the one that's generating the work for you. So would you mind sending people to leave a review on our on you know, my listings, and I make it easy for them right set up a redirect domain. Even if you're not using an actual website, like a self-hosted website, you can buy a domain that you can just have is redirected to the review page for for Google Maps and make it easy and tell them put shit print them out some business cards that have that on there that says satisfied with their service leave us a review and give them a stack of business cards and say make sure that they pass these out to your clients or your customers at you know after the point of sale, preferably the ones that you know are satisfied with the job done. We've done that I've had you know, for a lot of my Tree Service guys, I've given them business cards or I've offered to pay for the next time they get their paper invoices printed, so that I can add my GMB review link essentially to their invoices, that kind of stuff. It works. Also, if you handle any like digital lead gen, like as far as opt-ins or contact request forms, you can always set up email campaigns for those kinds of people. Like the people that have submitted contact request forms, you can set out send out emails to request solicited or to request leaving a review. Again, make it easy, simple habit go directly to the review. Now if you're looking to just get fake reviews. You know, I think don't recommend that although, you know, you can do it.

There are services out there that you can use to do that. There are some that are better than others. I don't know if we have the LPL robot link for that. That's something again, I would recommend that you're careful with fake reviews, guys, because in some states, it's illegal. So I wouldn't, you know, I can't, I can't recommend that you do that. Use that at your own risk. I am not endorsing or suggesting anybody do it. But if you want to, there are services out there that you can use to do that they're going to automate it or services that will do that.

Okay.

But if you can get real reviews from real people, that's the better way to do it.

Think about this, if it's your own accounts, and you don't want to, you don't have a service provider yet. So you can't really ask them to do it. Then I would recommend instead of just buying fake reviews, you know, perhaps build up some personas or some profiles on your own. If you're using something like browseo or ghost browser, wouldn't it make sense to have some profiles that you build up with local guides that you use to review multiple businesses before you start reviewing any of your own? But you know, I mean, think about like, in your own town, different businesses that you actually do like or dislike, you know, I don't, I don't advocate leaving bad reviews for people, unless they really are shitty, like, honestly. But think about places that restaurants and services and stores and things like that, that you like gas stations, even, that you could actually leave good reviews with other persona profiles to start building up local guide accounts. That then you could use to review your own stuff. when needed, like if you need that kind of stuff. I again, you got to be careful because in certain states, that could be illegal. But if you're building up a profile, that you're actually leaving reviews on places that you really frequented real businesses that you frequent that you received.

Satisfied with unhappy with, why not you're giving them a good review. It's good for them and at the same time you're building up a profile that then you could use to review some of your own businesses as well. Okay.

So there are multiple options to do that. I'm not a big fan of buying fake reviews just so you're aware of that. Okay.

What Are The Most Effective Things To Focus To In Order To Get The Benefits Of GMBs?

Steve says just about 20 GMBs which I am the process of getting created, how would you use them to get the most benefit I fit IE focus on one niche in one metropolitan area or something else? When set up? What would when setting up what would you recommend us the three most effective things I should focus on to get better rankings and more calls for from them? Okay, um, that strategy, it evolves all the time. So as of today, if you had 20 GMBs, yes, I first of all, I absolutely recommend one industry, because then you only have to learn all the keywords and develop the creatives and the content and the marketing messages and all of that from one industry, if you if you have 20 GMBs and you wanted to do five industries, you have to go through that whole creative process that discovery research and discovery process five times, which is it's enormously time-consuming. So what I recommend is if you just target one industry, you only have to do keyword research once, right? You only have to come up with like, like learn the vocabulary and the pain points and the market, you know, the best marketing terms and messaging and that kind of stuff. One time you can come up with one set of creatives that can be used again and again and again. Right. So first of all, one industry is always what I recommend, you don't have to do that. We know a lot of people that target multiple industries, and that's fine. Just know that it's going to be more work. Okay. Number two, would you focus on one metropolitan area or something else? No, I wouldn't. And again, the strategy is evolved. It went from when the mobile first algorithm or mobile index first really took over at the end of July last year. 2018

There was a huge open hole. And but we started off just targeting like the metro or excuse me, the suburbs of metropolitan areas. But then we found that there was an opportunity by targeting on a zip code by zip code basis, there were open holes that you could actually, you know, get good results from a GMB by finding zip codes that didn't have other businesses registered in that specific zip code, right. But then so so we started teaching that, but then I found out if you have too many locations too close to each other, that you end up experiencing at least I have some pigeon filter issues, which means Google will filter some of the locations out because they're too similar to other locations. So what I recommend now is that you pick you know, a couple of locations in a metropolitan area that is in proximity are further apart from each other. And only focus on you know, the ones that look like lowest hanging fruit of the East, the least competitive ones, but not going crazy. Like at one point, I was building 12 to 15 locations in a metropolitan area. But what I found was, you know, half of them would end up getting filtered out. And it's not that you can't get that filter lifted, it can be done, but it creates an enormous amount of work to do. So the whole point was to rank these things quickly and without a lot of work. And so we were actually kind of shooting ourselves in the foot right hindering our performance or ability to get results because we had too many too close together. So what I recommend now is looking

I think we did.

Oh, well everyone it looks like we're experiencing some technical difficulties. Let's see if we can contact him somewhere else.

I thought it was me yeah

Let's see if he is.

Buddy hang out for a minute. grab a drink do something we'll be back as soon as we figure out what's going on here. Let me check and see if actually, I'm wondering if it's even playing Let me check.

He says he's there.

He just answered in slack. Gotcha. Okay, so it's still playing too so everyone can hear us so that's good weird

Are we back? Yeah, sorry I forgot happened. No, I don't know. It looks like you just got booted the video kept playing. We're still good. Oh, okay. Well, I don't know where I was last at.

So I'm just going to pick up right here guys. Let me grab the screen again. Sorry about that. I don't know what happened here that won't be out. You are 20 GMBs and answering that

Yeah, I know you have it. I don't know where I lost was lost in that. That particular question, but I'm just going to pick up with this right here. Alright, so again guys sorry I don't know what happened I got kicked out of I had to sign back into google it was weird. So anyway, um, when setup what would you recommend is the three most effective things I should focus on to get better rankings and more calls from them we've talked about. Number one use all of the assets available or the tools available within GMB fully optimize your profile use all of those. Okay, that's number one. Number two, syndication network absolutely is still part of it. You can actually even if you're not posting directly to the syndication network, but you can if you're using some sort of tool like rtmp, auto post or briefcase that will give you an RSS feed for GMB posts. As I just said, you want to use all your GMB tools which GMB post is very, very powerful. You can automate the schedule post using a post scheduler doesn't have to be ours. There are others out there that do it but what you can do

was also find ones that create an RSS feed from the GMB posts that you can then syndicate to your network. Because again, there's no need to create self-hosted websites for just lead gen assets guys, it's unnecessary. It's additional work that you don't need to do. So use the GMB asset to post to a syndication network that helps then drive stacks press release a standard operating procedure for me at least one to start with, but I typically publish press releases of one per month per location, sometimes more depending on what they need. But drive stacks, again, hands down, that's gonna be one of the best things you can do and then hitting the DR stacks with link building. That's so that was a few but number one GMB completely optimize us GMB post. Number two is syndication network even if you're not going to post to it I would recommend that you do but still have a syndication network. You can have it for the brand. By the way, if you're going to be in a particular area you can have it for like the brand plus city and cover actually use that one network for multiple locations. That makes sense drive stack, press releases and then link building to all of the above right link building to and guys, again, link building works really, really good to Google properties, believe it or not, okay, we've proven that over and over again.

Marco: I would add to the list that you just gave them local GMB Pro, grow to get in local go get in the course and you'll get better ways on how to rank better and get more calls and how to get more calls without even ranking. That's true.

Does Creating A GSite Link Wheel Boost A Site?

Okay, so next Mike crest he says just creating a G site link will seem like a good idea to boost your site. Is there a better sites to do this like s3 link wheel or combo s3 G Cloud g site? Any minimum amount I should use? Um, that's a really good question, Mike, that we could actually probably dig into on the mastermind webinar, but tomorrow.

Marco: I was gonna say the same thing because that the only thing I'm willing to answer here is, it seems like a good idea. Test it and find out. Yeah.

Bradley: But yeah, I would agree I would I mean, you can test them all right. Do you sites we know work well as three languages. Yeah, the those could work well as also we, you know, we love using s3 HTML bucket hosted html s3 bucket hosted pages, right? I love using those for various things that Id pages for buffer sites for spam injection like for filtering, spam, all that kind of stuff. It's really really, really powerful. So, all set, I haven't done a whole lot of link wheel testing stuff. I really have it but I would say test them but if you want to talk about that a little bit more in-depth tomorrow about specific strategy and things like that. Just post that in the mastermind webinar question form and we will cover some of that tomorrow.

How Do You Load A Verified GMB Listing In MyMaps?

Okay, Mike. Paul's up. He says hello semantic crew. I have a verified GMB listing that shows up at the top of the Google often in maps, however, I cannot pull the same verified listing in the mind maps or load the correct info from Google Earth. Is it a service area business, Paul? Marco, there's an issue with that, right? Yeah, you can't hide the address and then try to find it. That's right. The mind maps can only find the addresses that you give it or it can find an area so so if you're working, for example, Gainesville, Virginia, where our offices are located, right, air quotes, offices, but you can pull in the area, but you cannot pull in an address within the area unless it's not hidden. If the address is hidden that you can't do anything with it. What you can do with with the mind map, I'm not going to give too much away here is general information about the area and include that when you're doing the mind map. Yeah, and you can still link to it. You just can't really put it in as it like an embed, right?

Marco: The idea is to pull in that link to get that link that Google gives you. And the only way that you can get that is if you if the address is listed. Yeah.

Bradley: Yeah. And by the way,

I had to I had a client who's got a second sight a second business. I want to show you guys something. Yeah, we got time. Let's do this. Let's look at Semantic Mastery.

I'll show you something.

Okay, so I have a client that has a second business.

It's kind of a complimentary business or sister business but it's run by kind of a, an employee of his but it's she it's a painting company and they do they have like, you know, they do like house painting and stuff like that. So there are painting contractors the primary site but the secondary business is like interior design, and color design and they do cabinet refinishing or cabinet painting and stuff like that anyways, they have to jam beats because it's it's really two different businesses but they're they're really owned by the parent company. And they asked if I could help promote some services for the the other business the the color design business, and they didn't want to give me access to the GMB for whatever reason, because she's really particular about like, she wants all full control of all that. So I said fine, I'm doing some press releases and some other stuff for them to get it to rank for specifically what they want to rank for. But anyways, long story short, I didn't have access to their GMB dashboard and I was telling you guys I've said this on a couple of Hump Day Hangouts. What the best link is to build links to for GMB maps and the easiest way to find it. If you have access to the GSB is in the GMB dashboard. Click on the Info tab and then where it says view on search or view on maps. Right click the View on maps link, copy to clipboard, paste it into a txt file or notepad file. And then from there you it's going to be a maps. google com domain slash whatever. See ID question mark equals right? And then there's a string of numbers, that string of numbers is the actual map identifier right for the GMB for that for that Google Map listing, it's the identifier. So if you take that, right click that view on maps link, which is a www or excuse me, maps. google. com, and you put it into a redirect checker, it will show that it's a redirect to www.google.com slash maps slash, see ID equals whatever So essentially, and I wish I had a, I probably do actually, let me see if I've got one pulled up here. No, I don't. I say I wish I had an example to show you guys in a text file, but I don't, but I want to show you that if you don't have access to the GMB to get that link, then there's another way that you can do it. And that's just by clicking on to the actual map listing, because I had to do this for this client. And then once you're in the map listing, right click and view page source, and then just click for control f4, fine and input see ID.

And what you'll do is you'll have to scroll down to down. I know it's probably hard to see on your side, guys, but there are the yellow lines where it exists, the sea idea exists and up at the top, that's not where you're gonna find it. If you scroll down here, not that one, scroll down a little bit further. Okay, so down in here, you're going to see where it says see ID, l, you do see ID, for example, I know it's probably really small on your side. Let me see if I can zoom in a little bit for you guys. And we'll scroll back down to that area.

Okay, so like right here where it says Liu, Liu, do see it ID and then there's this backslash backslash, and there's this string right here, that right there, if you copy that and put that into a text notepad file, like this, and I'll increase the view on that as well.

All right, get rid of the first few characters to where it says something 3d. I think that's, I've seen that over and over again, that 3d or whatever, so you get rid of that. And then you get rid of this part right here. And right there as the sea ID equals or whatever, that's the identifier for it. So you can actually just create the map URL from that. So those of you that didn't know and I'm pretty sure it's marked, do you know what it is off the top of your head? It's www google. maps. com

Can you give me that URL Marco? I don't want to go I don't have it off the top of my head. I think it's a question mark. See ID equals

I think it's this.

Pretty sure that's the format but We can find out.

No, it's telling me it can't connect to that. Oh, because I spell goggle instead of Google. That's why straight this way.

Boom, that's it. That was it. So I was right. Okay. So there you guys go it just so you know, that's a quick way that you can get it is just click through. So this is the actual URL. So what I'm saying is if you target if you go in and I'll show you guys with this real quick and then we'll get back to questions, redirect detective.com. Alright, so if you right click inside of Google inside of GMB and select the copy link URL or copy link, whatever. From view on Google view on maps, excuse me, it's going to look like this. Right and there might be some stuff appended to the end of it guys which you can get rid of. You don't need any other that stuff. And this is that what it'll show give you. And if you watch and you'll see if we put this in and click paste and go watch what happens. First it redirects to that www Google version. Then once the page fully loads, it redirects to that really long, ugly maps URL that you can get if you click Share, and you click on send a link, and you copy that link, which is also a redirect and then put it in the browser bar. So in other words, it and ultimately redirects to this long ugly URL. But if you take that URL and look at it in a redirect checker, for example, redirect detective or where goes or something like that, you'll see and this one saying it's not acceptable, which I'm not sure why let's check where it goes.

Okay, you see how to throw to redirect and all it does is says redirects to the instead of maps dot google com. It's www dot google.com slash maps question marks the ID equals, right? So that's why I'm saying all you gotta do is go in, copy that link from the dashboard of your GMB. Right click it, copy it, paste it into notepad file, change the maps. google com, to all you got to do is switch the maps dot part to WWW dot, and then that creates this URL here. And you copy that, and that's the one that you should build links to. So if we actually look at that directly, you're going to see that it's going to say, test, okay, or trace complete. And it's, it's it,

there's no redirect. But what's interesting is when you go read, when you actually paste it in the browser address, the browser bar, you'll see that once the page fully loads, it automatically redirects to that long URL. Does that make sense? So again, but the way to get that from a maps listing, if you don't have access to it to the dashboard, for whatever reason, is just click through to the maps listing, click right click View Source, view page source, then type in control F Find and put CID and it's down here. You know, halfway down

Or two thirds of the way down the page, you'll look for that URL you do CID forwards or backslash, backslash, then there's that string right there. And all you got to do is cut that first part off, whether it's got a letter, and then cut off the end part. And then that's your actual map CID. Right. Does that make sense? So I just kind of wanted to point that out.

I don't know if that was helpful to anybody. But there you go.

So, okay, Paul is up again. He says, Hey, guys, me again. Sorry, I'm on my iPhone having trouble posting anyway. How can I get that listing to show up in my maps?

Should You 301 Redirect Multiple Tag Pages That Cause Duplicate Content?

Okay, so that was the same question. We already answered that one. Alright. Scott's up. He says, I'm doing a website. analysis for client. Yes, they are paying me for this service. Well, that's good cut. The website has a large number of tag pages that are indexed, but also contain a high percentage of duplicate content. Should these tag pages be 301? redirect it to relevant pages left alone or do something else? Thanks. Yeah, I would because you know, tag pages can be used very strategically, we've talked about that in the mastermind quite a bit. The problem with WordPress is if you don't know how to use tags correctly, and you leave your tag pages set to index, which I think by default they are that if you have a unique tag on a post, it creates a duplicate page, right?

If there's only one post that has a particular tag, then the post itself exists. And then there's a tag page with that same post, right? And that's it. That's just it's got tagging the URL, but it's the exact same page. So that is a duplicate content problem. Tags should not be unique unless you know what you're doing right, which you can canonicalization a tag page. So that's something that you can do. We've talked again, we've talked about that in the mastermind, I'm not going to get in any further into that right now. But you you could do that or you could have tags that are more general that so that it

You know, the same tag gets used across more than just one post. If a tag gets used for two posts, then the tag page for that that tag is going to have both posts on it, which is unique to the individual post, right? It's different, it's not the same. So if that makes sense, it tags should be more general, not, you shouldn't have unique tags, unless you're going to canonical lies or redirect those specific tag pages to the, if you're going to leave an index, if you leave in a no index, it doesn't matter. So again, unless you know what you're doing with tags, the easiest thing to do is just set your tag pages usually in just about any SEO plugin, you can go in and tell.

Tell it to no index tag pages and tags in our cut, you know, the archives and there's tag pages and author archives and all those kind of things and you can set all those to no index. If you want the tag pages to stay index, which you can because tag pages can rank well. Then what you want to do is make sure that if you have tags, individual or unique tags that are only used on one post

That you either canonical eyes or redirect those specific tag URLs to the actual post itself. Does that make sense? But if you have tags that are used across more than one post, it's perfectly fine to leave those tag pages indexed, because they're going to be unique. They're not going to be just a duplicate of the single post. Does that make sense?

So there you go.

There's Game of Thrones. Look at that.

How Would You Setup A GMB For An Essential Oils Company That Doesn't Have A Physical Store But Has Pop Up Booths At Festivals?

Todd says Hey guys, I'm working with an essential oils company who does most of their business at pop up this at festivals. Now they want to expand online and I want to set up a GSB for them they don't have a physical location so I would set up as a service area business but not sure if I should make the radius their city or make it the entire country any recommendations cheers and thank you, Marco like this one, because you can, you know, if they sell their essential oils nationwide, then you should put the service area nationwide why limit yourself to just a specific city, which is what you would do if you set it for just a specific city. Now. Don't expect the GMB to rank for local search terms or search with local intent across the country. It's, I don't think I've ever seen that it will likely rank wherever your physical location I'm using air quotes is specifically where the business is registered. I know you said it doesn't have physical location, but if you're going to buy a GMB then there you still have to put an address in like I was talking about earlier. So there will be an actual locality associated with that GMB, but the surface area can be the entire country. That's perfectly fine. Just important thing is the GMB will help to validate solidify the entity it's a great signal for Google. So even if you're not planning on ranking in the maps pack nationwide, because I wouldn't even that's not something I would even you know ever expect that it's still a good signal to use. There's no reason why you shouldn't have a verified GMB for every business even for like an affiliate marketing business. You still have an actual office somewhere, right? Even if it's from your home, if it's a real business

This you can register Jimmy for that. Right? So Mark, what do you say? What do you say?

Okay, so I say What does Google have to say I like oh, Terms of Use regarding this. But what Google says is that it's designed for businesses that deliver to local customers, right when you set your service area, or that you visit or deliver to customers, but but you don't serve customers at the business address. I plumbers, cleaning services or whatever, since it's really meant for something more local, although we're using it. And this this is this is where you're in that gray area. We use it to validate the entity to reinforce the entity. And that's fine right now. There haven't been any problems. Say yo semantic mastery set this way.

Where we serve as several areas, you know, non English speaking countries, and it works well for us. And it's worked well, for other for other businesses that I've worked with that do national and international services, right service based businesses, where they actually deliver the product to the customer, wherever the customer is. So if you have that type of business, you may be able to get away with it. I hope I hope that that answered the question. And what he's asking, because it's kind of it's one of those things where we're actually not

honoring the terms of service set by Google for for service area businesses, and yet we are so this is one of those things is one of those weird things where you can just get away with it. I agree.

All right. We're almost out of time guys will try to roll for the next few. Jay says thanks for the answer. Bradley. Good stuff. My impressions problem with AdWords turned out to be the Google has a three day hold on average.

counts for security measures since new credit card was input for building. Oh, there you go, Jay. I'm glad you got that resolved.

See how I feel about PDFs? I don't know. Oh, okay, gotcha. Micah says yes, I have had someone use a residential address and person received the mail from Google and called and was furious. Yeah. See, that's what I was talking about. Guys. That's why I've been saying since you know, I started we started kind of pitching building GMB lead gen assets that don't Don't you know, I just don't build citations to them unless I can be the one to actually get the mail, which you're going to get physical mail if you start building citations. That's just the nature of of how it works. So, you know, don't do that. If you've got GMB lead gen assets, don't build citations. You know, if they're just lead if they're just spammed addresses is what I'm saying. It's a good way to get them terminated because people will get pissed off and report them.

What Is The Appropriate Number Of GMB Pages For A Chiropractor Targetting Different Addresses In The Same Building?

Brian says am a chiropractor I started using several GMBs with different addresses in the same office. Building I'm taking up real estate nicely and will roll out more conditions specific sites. How many is too many? I have four and was thinking of going to GMBs? Well?

That's a good question because it depends on, you know how similar they are. If it's all the same business name, then I would say don't do that, because you're likely going to have some that are going to get pigeon filtered. If you're giving them unique names, then that's different, right thing is you don't want to have common data points and what you know what we call an AP name, address, phone number or web address, you want to have,

you can have the same domain, but you'd want to have separate landing pages for each location, right? That gives it a unique URL, you'd want to have separate phone numbers, you'd want to have unique business names. Now you can have the same business name, but you want to have separate addresses, separate phone numbers and separate landing page URLs. Right. So that again, you don't want to have to have any of those data points be the same. If one of them is the same. You can It's okay. But if you have more than one data point common across multiple GMBs, then that creates a invigoration. Right, and that can cause this problem end up in consistencies. So and also, like I said, pigeon filter issues now. So I recommend that, you know, if you're going to do that, that you you try to make the names unique. The addresses, which are obviously unique, but I would have separate tracking phone numbers for each listing as well. And if you're going to be using the same domain, I don't know that you are but if you're going to use the same domain, have the landing page or the associated website with the GMB going to separate landing pages right with unique URLs for each.

As far as I haven't tested this type of setup, so I don't know what would be too many and what wouldn't, I wouldn't push that real hard though. If you're already doing well. You know, because I'd be afraid that you you push it too far and then you end up losing a few of them either from suspension or from pigeon filter issues, which can be a bitch to get lifted.

I would just add that too many is when they stop getting ready.

Results are they provide diminishing results, then you know that you're not you're not really getting the most bang for your buck. And you could just try to optimize the ones that you already have somebody for now, as long as you're getting results, I mean, keep doing it. I just I, when I get results, I just do more of it until I can't do any more.

And that's cool. You know what I think one of our mastermind members in Jesus in our mastermind now too, by the way, he's been incredibly active, by the way, which is awesome. Thanks, G. But yeah, I think I think one of our tava or somebody else gave us this link to at some point, I haven't really used it much. But there you go decode place IDs. So that that's pretty cool. Thanks for that, guys. Go copy that URL, because you can probably just get that maps URL that I was showing you earlier. From right there.

Do You Add Tier 1 URLs To The Bottom Of Your Blog Page?

We're almost out of time. Fit says when you create a blog page, do you add to one URLs to the bottom of the page and make them links or do you add a few and leave off the HTTPS?

I don't know what you mean. Or do you? Do you create a blog page? Do you add tier one URL to the bottom of the page and make them links or do you add a few and leave off the H I'm not sure what that means. I'm sorry if it's I don't I'm not I'm not really following the question.

So I can't really answer we're going to we're out of time anyways Brian says back pain CT calm calling it back pain project, yes. to new phone number. Okay, so that must be the what you were talking about appear with the chiropractor stuff. So yeah, as long as you're keeping everything separate, that's what I would do. But I again, I wouldn't push it too far. If you're getting good results. You might want to you know, go slow doing add additional locations slowly so that if you hit some threshold and you start to lose some of them, you don't lose them all at once. So it sounds like you've got it covered. Alright guys, five o'clock. I've got to go. appreciate y'all being here. mastermind webinar tomorrow. Don't forget those of you that are in the mastermind. We got a lot of stuff we're covering tomorrow. So that will be fun. Thanks, Adam. And thanks for

Bye, everyone. Bye, everyone.


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 237

By April

Click on the video above to watch Episode 237 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Oh no. Oh, look at this. Welcome to the episode everybody. This is one where we look at nipples. nipples to 434 don't look good in the transcription.

Adam: Yeah. Well, just in case you were wondering you are in fact on Hump Day Hangouts and this is episode 237. So now that we've got that out of the way, I want to say real quick, you're in the right place. Thanks for watching. You know, if you're new to semantic mastery, you're in the right place. We're going to get into a bunch of questions. We're going to answer your questions or if you're checking out the replay, if you asked it, we're gonna get to it. So first of all, I want to say real quick, if you're wondering where to start with semantic mastery whether again, you're watching live or catching the replay, you should grab the Battle Plan. If you want to get repeatable results, that is the place to start just go to battleplan.semanticmastery.com.

And if you're ready to either start or you want to grow your digital marketing business, then head over to mastermind.semanticmastery.com where you can find out more about our mastermind there. But before we go any further, I want to say hello to everybody. We got everybody here today. So, start on the left and work my way down. So we'll start with the Austrian. Chris, how you doing, man?

Chris: Doing good. Super excited to be here today. Definitely a little today again.

Adam: You know, I know you probably speak a few languages, but I know you could speak German. I've never actually heard you do it on. Can you say like hello everybody in German? I actually don't know how to say it.

Chris: Oh man. (Speaks German)

Hernan: the baddest, the baddest. Right

Adam: That's exactly what I was thinking. Awesome. All right. You never know man. There might be people out there. So did you understand it? I know you can speak German as well. I ambition. So

Marco: God bless you. God bless you.

Adam: Her name and you want to let's Yeah, let's rock some Spanish. How are you doing?

Hernan: (speaks Spanish). All right, there we go. That will make it for the day. I'm super excited to be here. Really, really excited to be here guys. It's always a fun time and so we're going to have the Hangout so good to be here.

Adam: Yeah, we got … What's up? coming up. I want to tell you guys about the wall. Hold on to that and keep going. So Marco. What's up with you, man?

Marco: Mazel Tov.

Hernan: Hey, Marco can speak Spanish too. Hey, come on.

Marco: Now it's a myth, the part token speaks Spanish.

Adam: It's all man. Awesome. How are you doing man? Things are good. What's keeping you busy these days?

Marco: I can't say but I showed you guys and I showed it in the LA mastermind. You know, we always share everything in there. And although I can't really say, right, I can show what the results are and… Just show people It has nothing to do with Google, I'm getting traffic to a website. And I'm not using Google at all. And we're not talking 10 or 20 people, right? A day not, we're talking. That's nearly averaging 150 a day in a very competitive niche where you'd have to spend, I mean, an insane amount of money viewer to try to do SEO and organic rankings. And we're just pulling traffic left and right. So we should that's listening. You know, like, I probably could, I could do a lot of things I but I'm keeping it internal right now because it can make a lot of money. So we'll go there first. We'll have the case studies and show people. You know what can be done and then we'll go after that. So it all builds one on the other. Sorry, guys, I don't mean to tease this one. But I just can't say because it's so simple. It's stupid.

Chris: If Facebook and Google go down, we go to Marco.

Adam: Well, I'm going to keep things moving Bradley, how you doing, man?

Bradley: Good. Happy to be here. Hump Day, one of my favorite days. So, yeah, you go.

Adam: Awesome. Alright, well we got, Of course, we got some really good questions today. appreciate everyone posting questions on there. You know like we said it's first come first serve. Just quick reminder I didn't see if this was the case today I did see some in-depth questions, which is great. But if you list of like a long list of questions, we might end up skipping them. So try to keep it to one and let other people do their thing or if you do have a lot just realized we may not be able to get to all of them based on how much time we have. And last but not least a couple last things. If you want Done For You services, you know, of course, we offer great training in various areas, whatever you want to do. If you're grabbing a battle plan, you're joining Syndication Academy, you're joining the mastermind, that stuff is great. If you also want to incorporate done for you services and get stuff done quickly and up to our standards, head over to mgyb.co. We've added a lot of services over the last three months.

I'm not going to go into all of them but please go over there check it out. There's a ton of great stuff. It's the stuff we use for our own projects and then you know, product ties it and made it available to you. Also, if you're watching the replay, thanks for checking it out, please subscribe to the YouTube channel help us grow the channel. And if you find a clip or something that's useful, just share it if you know somebody who would appreciate it. Do him a favor, do us a solid, share it and that's about the end of that I got to work on an outro on that I just stopped cold every time so I think that'll do it for this. Do you guys have anything else we want to touch on?

Marco: I'll get to the questions man.

Adam: Cool. All right, I gotta queue up some audio stuff. I need one of those. What do you call them the soundboard I need to have like the sound so I can just press that and

Marco: end everything with tofu and you can't go wrong. There we go. just poke tofu tofu tofu.

Adam: Alright guys. Let's get into it then.

Bradley: All right, I'll grab the screen. We've got some pre-posted questions which are good already so we'll get into what we can get our means going crazy in the corner. Let me actually down Look at that. Yeah, that's beautiful.

Can You Use An RYS Drive Stack On A GMB Instead Of A Google Site?

All right, here we go. Alright, so first one up is Gian. He says, I have a question about using our is for my standalone domain can be used on GMB, where instead of using Google site, I can use a standalone domain. If yes, then what changes need to be done in the drive stack regards? Um, yeah, you can I mean, but one of the whole points of using the drive stack In my opinion, and Marco, I'm sure will back me up on this one. He'll expand on that as well as the Google site because it's another Google property. And you can use a Google site to push authority over to your money site as well. But you can use that as kind of more or less your, your, your firewall from and Marco was actually talking about this.

In our mastermind just in the last day or two, because somebody was asking about it, and that's part of the reason they work so well is that we can protect our money sites with using Google properties. And as Mark always calls it being in the belly of the beast, and that's part of the reason we use the Google sites to you can use the money site as your target URL, your primary URL for a drive stack. But it's I mean, it doesn't, in my opinion, you may as well also have the Google site. So, Marco, you want to expand on that?

Marco: Yeah, I'm not sure I fully understand the question, right. He wants the drive stack to go to be aimed at the GMB instead of using the Google site, right? And he wants to use a standalone domain where you could do that in either or scenario but I wouldn't lose the power of the GSite. Guys, that's a powerful thing, right? Everything happens on the GSite. We build a stack, it becomes that much more powerful with when you go and take all your files or folders and you do what we do on the Google side, and we aim everything at the destination, and then it can be hit with link building.

So you putting a buffer. Also, I wouldn't worry about GMB. He says I've hit them with link building before in it and they take it like a champ. Yeah, but it's just an additional buffer. And if you're pushing link building into something that's already powered up, then the destination which in this case would be the GMB whether it's a website or the Google My Business site, whatever it is, it's going to power it up that much more. Because whatever you lose in the hop, you're gaining it because you're going from power to power. So I wouldn't split it like that. Like how he said, if I'm understanding this correctly, yeah, I would still go with the drive stack, Gsite with local plus keyword relevance, of course, location, plus keyword relevance and services, how we do it. And then take that and add all of his GMB assets to the drive stack, as well as syndication network assets. Absolutely for entity validation and solidification, like we talked about it in the webinar, the update webinar. So yes, absolutely. All of the assets actually go in there to get powered up. And this is for a question that's coming up. It's the fact that we're in the belly of the beast. Google protects us from Google. Interestingly enough, it sounds like there's no way that this can happen. How can Google protect you from Google? It just does. We've proven that Google trust itself. And by being in Google, we take some of that shield on so that we're not only powered up, but we're protected from anything that Google does from inside, inside out.

Bradley: Yeah. And don't forget, you can also I mean, you know, we talked about your tier one branded assets can all go into a drive stack the files and the drive stack. And those are great. I mean, because they're all tier one branded links. What I mean by that is, you've got your drive stack URLs, your GMB stuff, you've got syndication network URLs. You also have like citations, right? So like if you have if it's for local business, and you have citation URLs, include those at least your top tier citations, your main social profiles, press releases, if you're doing press releases, we have organization pages, those are great to add. If you can harvest your standalone press releases, as you know, you're maybe not the organization page, but like if you don't have one of those, what I'm saying is if you have press releases that are published on sites that don't purge, you can add those to your drive stacks files or you know, all of that stuff is really, really powerful.

And don't forget guys, and we had again in our mastermind, we had another big long discussion recently in just the last just this week actually about it. It was funny because what is one of our members, longtime members that he posted, like breaking news links still work like link building still works and we're talking about using our link building service from MGYB, which is it's developed specifically for powering up things like drive stacks and syndication networks in Tier One assets right. And that the post was about how just throwing a whole shit ton of those a link building campaign at at drive stacks as well as a lot of the tier one assets and just having it structured correctly and throwing links at it has made a significant boost for the project that this our members working on, which is in a very competitive niche. And you know, again, that's it's what I love about that service is the fact that it's an easy service for us to fulfill.

And when I say for us to fulfill in that, if I buy a drive stack for a client. And once I get that returned to me, the next thing I do is send it, or I just order a link building package essentially to have links built to it. And that just powers it up. And I include my syndication network URLs in that link building package and all of that stuff. So as it says in the battle plan, guys, you know, one of the most powerful strategies that you can do right now, which is crazy, and I'm so glad that it still works or is working better now than it had in the past, it seems, is to have a syndication network built and once your syndication network is built, then you get the drive stack bill and you include your syndication network URLs to be included in the drive stack when it's being built. Right? If you build it yourself, which you know, I don't recommend but because it's much easier, just buy it from us. But then once you get all that back, then you go order the link building package and just hammer it with links and you'll see and at the same time include your top tier one branded at profiles and citations and press releases and all that kind of stuff in that link building package. And it really, really, really does move the needle. And it's easy to do it that way. Because you don't have to do all the I mean, you can do all the building yourself but I don't recommend it, it's a lot easier to just outsource that stuff.

And, you know, we provide that service. And so that's just kind of like standard operating procedure. I've got a client that I just recently picked up as an HVAC contractor. And that's all the first really six weeks is about is just building out the syndication network, the drive stack, getting some top tier citations built immediately start fleshing out the GMB with posts and all that kind of stuff. And then once I get a lot of those assets built, it's just hammer with links, you know, press releases get published consistently for the first several weeks as well, all of that stuff together so that within you know, 60 to 90 days, this guy is going to have significant results. And it's pretty much just the recipe for success. So we're going to carry on.

What Is A Good Alternative To Burner App To Make PVAs?

Bradley: Chris is up. He says current or what's a current excuse me working alternative to burner app but that we can use to make our phone verified accounts most sites are detecting VOIP numbers and won't allow them? Yeah you're right Chris would that's why our VA is actually creating accounts in the Philippines with simple SIM cards they go out and get SIM cards and they actually manually create the accounts and that's you know, it's been a pain in the ass I totally agree with you it's very difficult to create your own phone verified accounts. I can't give you any recommendations on that other than what I just did because you know we've tried a lot of phone verified account providers and the accounts end up getting terminated or locked where you can't get access to them. We found that to be the case recently over the actually for like the last year now so we really haven't even been buying phone verified accounts anymore. Our VAs create them using SIM cards in the Philippines and that's about the only thing I can tell you. Does anybody else here have any suggestions?

Marco: No, I don't because, I mean, we do things our way. And that's the way we do it.

Bradley: Yeah. I mean, we had thought about potentially doing it in providing that as a service. But it's just it's really hard to scale. And it's time-consuming. So we really only create accounts for, you know, orders that come through MGYB. And when we have to, we have to create phone verified accounts, and we do it that way. And it's manual. So it's very hard to scale. And that's why we don't want to be able to provide that as a service, because it would be, you know too labor intensive to cost-intensive that so it's again, I can't I wish I could give you a better answer for that. If somebody else has any. You're certainly welcome to post it here in the chat thread.

How Does Google Juice Pass-Through If GSites Are Buffer For Link Building?

Fitz is up. He says, Good day, James. Thanks for this forum. I learned something new all the time here. My question is if G sites are a buffer for link building, how does the Google juice pass through? Is it having a money site link on the G site a bad thing? So how does that all work? No, because they're nofollow links. I think the only time you can get a do follow link from a Google site is just linking to another Google domain. And that might even be nofollow. Now, Marco, you might be able to correct me on that. But yeah, linking any sort of link to another domain is going to be a nofollow link. So you don't get any bad juice from it, the power comes from the I frames, and we've talked about that, and we can't go into depth, but it's from the I frames, and that's, that's part of the reason, you know, why we do what we do with the Drive files and embedding them those are essentially I frames, right, and using the G sites and all that kind of stuff, because the iframe is actually acted almost as if it's a do follow link. So that's outpassed the juice but it's just the same as like using an Amazon domain guys for an HTML page even just for you know, just an HTML like pbn page or something that you're going to build a link build links to. It can be used. Remember, with an Amazon HTML page, you can create your own links that are do follow which is awesome.

But you can also iframe stuff in. And then you can hammer that stuff with links because it's an Amazon domain it essentially launderers, the links, right? Because it's it can handle that kind of stuff. It can take that kind of abuse, even kitchen sink spam. So that's part of the thing that you're doing with Google as well. Do you want to comment on that?

Marco: You can get dofollow links from the site. And I encourage it, I teach it.

Bradley: And it's been in RYS?

Marco: Yeah, absolutely. I'm not going to share it anywhere else. Sure, of course. So yes, you can. And the idea is, so Okay, let's get into theory, right. Google loves itself. And the art of art says that, that you need to go into something that has activity, relevance, trust, and authority, right? The ultimate activity, relevance, trust and authority as Google as far as Google's concerned. That's why we're in Google. And we count on the fact that Google will not penalize itself and will not pass a penalty through itself this has been what how long have we been doing this man four years for you as a matter of fact May of 2015 is when you rank your first website and Dr. Gary had already been in the lab long before that right? Looking at all the different files folders and everything that all of the power that you could get out of being in the belly of the beast I mean that's what this is all about. How does it pass? We don't give a shit how it just does. And it's good. And so that's why we do it.

Bradley: Well, you know how maybe not want to share it but of course not. Right there. So that look where's the looks like the now There it is. It just moved down a little bit for that particular key phrase. Yeah, may 16 2015.

Is that was a Saturday, I believe if you go back and look at that, that was awesome. Saturday, May 16 2015. And it's you know, that Google Sites been ranked ever since guys. It's crazy. Anyways, yeah, so it's been four years, it's been just over four years. That's crazy.

Does Creating GSites In Different Email Addresses Help The Money Site And GMB Site To Rank?

Anyways, moving on, um, it says, and if you create other g sites in different email addresses, how does that help the money side GMB site move up? Well, I don't see why wouldn't, right? It's not which account that it's created under the passes the authority, it's how you build them, and how you link with them. Does that make sense? It's how you structure the site and the way that you structure the site that passes the authority. Now I, you know, I'm sure there's probably something that helps boost it when it is within the same account, but that's not necessary is my point.

So it doesn't it's not the account that gives the boost itself. It's the way that you build it in the way that you structure it.

Do You Still Need To Have GMB Listing GMB Listing And Major Directory Citations To Rank a Local Lead Gen Site In A Low To Medium Competitive Niche?

Okay, Gordon's up he says, Hey, guys, thank you very much as usual for the assistance you provide on hump day as most of us customers would be lost without your help. Well, you're welcome, Gordon. We truly enjoy this. He says if you're trying to rank a local Legion site or a directory site and a low to medium competitive niche, and a low population area like say 75,000 200,000 people can you get away with not having a GMB listing and major directory citations? Are they still mandatory? And if so, can the GMB listing be unclaimed? And can you use fake and, and unpaid for addresses at a local virtual office building? Okay, so if you want to rank a local lead gen site or a directory site, yes, if you're not trying to rank in maps, yes, you can rank without a GMB listing in or you can rank organically. Keep in mind though, that and I talked about this. I don't know if it was last week or two weeks ago where I showed some ways to get really good results with Yelp and how you can extract all the different URLs that you can throw kitchen sink spam at from a Yelp listing, right so you can look at the page source get all

The href language URLs, which are all canonicalization to the primary page, there are image URLs, there's just a ton of URLs that you can actually scrape from a Yelp page. The reason I'm saying that is because if you go back and watch that replay from again, it was the last week or two weeks ago, from Hump Day Hangouts. And I go into that, you'll see that most and you'll probably know this, Gordon, most of the local searches now are, again, Google showing indexed results of other directories like Yelp, for example, it's a Yelp index page or Angie's List or, you know, Home Advisor index type pages, those are very authoritative. It's hard to outrank those, you can do it, there's no question but just know that you're fighting in a very competitive space when it comes to organic rankings for that kind of stuff. Especially if you're trying to rank like another type of directory that doesn't have much authority.

So just keep that in mind. But yes, you do not need a GMB listing to rank organic stuff. It helps. It still helps, but it's not necessary. Now as far as major directory citations, are they still mandatory? Again directory or citations are going to be more for ranking maps. They do help organics is an organic ranking as well. But it's more of a maps ranking thing than it is for organics. Or I should say organic ranking, excuse me, as far as using a fake or unpaid for address at a local office building. I don't know how you would do that.

You can't, you can't claim a GMB listing anymore. Without it won't publish. What I'm saying is you can't create a GMB listing without verifying it. Or you can create a listing without verifying it but then it won't publish so it won't show anyways. And if you try to claim one that's already published, but unclaimed then you have to be able to receive mail for it or get the phone call, which unless you have a way to redirect the phone number that's currently published in the listing. I don't know how you would do that. So, you know, again, there's, I would recommend there used to be able to do that actually, by the way, club claim and unclaimed listing by changing the phone number and but it does, it stopped working. And that stopped working like in, I think, November, October, November of last year, because we had some people that were actually doing that, but it really just stopped working. So again, as far as using a fake or unpaid address, I don't know how you would possibly claim a listing that way because you'd have to be able to receive the mail to verify unverified listings unless they were already previously published, will not be published. That makes sense they won't won't be found in maps period. So again, work on the organic stuff if you need if that's what you're trying to do.

Does Living An Old GMB Site Have A Negative Impact On The Ranking Of A New GMB Site Of The Same Client?

You mentioned previously that if you create a new site to ranking GMB listing and replace the old site URL with a new site URL in the GMB listing. You should either do a 301 redirect of the old site or insert a canonical HTML code. But if you do not have access to the clients old site or domain, can you just leave the old site online as is without causing any negative impact on the GMB ranking? Well, yes and no. I mean, if the old site didn't have a lot of citations built to it, like the NAP, remember the name, address, phone number and in URL, right, so we always talk about but URL is usually included in that right. So if you've got a bunch of citations out there that were previously built to the old URL, and now you go change the URL and the GMB and you don't have a way to redirect or canonical lies the old domain to the new one, then yes, that can cause ambiguity, right? It can ambiguous the data which can cause it a gym, excuse me a maps ranking. It can cause your maps ranking to fall right to slip because now you've got inconsistent data on the web. So it but if you don't have I mean, if for whatever reason it's, you know, a site out there that doesn't have or excuse me a business out there that doesn't have a lot of citations built to it, then yeah, you could probably get away with just swapping out the URL and and building a bunch of new ones. But remember, guys, it's better to update existing citations first before building new ones and trying to delete bad data. diluting bad data doesn't work as good as correcting bad data first, and then building new ones. That makes sense. So if you have citations that were previously published that were pointing to the old domain, then my suggestion would be if you're going to change the domain, in the GMB listing is to go do a citation cleanup job and have the older existing citations updated with the new URL. If you especially if you can't canonical or redirect the old URL. Does that make sense? So, but yeah, you know, citation cleanup work is very tedious work the best for in the US at least for the best service that I know of for cleaning up inconsistent citations and updating that kind of data is Loganix, or Loga nix so can never he said it's Potato Potato mats Dr. Adam steel did Excuse me, but it's if you go to semanticmastery.com/loganix then you can go check out the service there. It's expensive. I think it's five or 600 bucks for the citation cleanup service but it's hands down the best one that I found anyways. All right.

How Important Does Having A Website With Silos, Proper On-Page SEO On The Overall Ranking Of A GMB Site?

And what percentage of the overall GMB ranking factors does a website with silos proper on page etc play and how important is the SE rank of the site if at all, what does se rank anybody knows what that is? Search Engine is every search engine is what I would say. For GMBs for Google My Business for maps ranking, if you're if you've got an associated website, right, like a self-hosted website, then it's very important you can get really good results with on page stuff.

You know, that's really important if, if your primary website is a self-hosted website, guys, we always talk about that it's, you know, start with on page, right? I mean, you can brute force with off page, right, you can get results by doing a shit ton of off page SEO stuff. But if you can get good on page, like if you can really make your own page structure, your site structure and your internal linking and your keyword thieving, and stalking and all of that kind of stuff. If you can do that correctly, then it only requires a fraction of the off page to get the results that you desire. You know, again, let's talk about Jeffrey Smith and SEO Bootcamp. hands down the best on page training that I've ever seen that what he's been able to do with just on page SEO and you know, basically building sites with semantic language and all the stuff that he does like with word Lyft and all the shit that he does internal linking, like he's been out able to outrank huge authoritative sites with no backlinks, or very, very few backlinks because of what he does, the way he builds a site. And if you go to, again, semanticmastery.com/SEOBootcamp, you can get his on page course for half price through our link, and it's absolutely amazing. And so we always recommend that you go start with on page first if you're, if you're, you know, we've done a lot of GMB stuff that doesn't have self-hosted sites. We've been using the GMB websites. And that's a lot easier to do because there's not a lot to optimize there. Right. But when you do have a self-hosted website, then I would recommend you always start with optimizing that as best as you can. Now for a lot of local stuff, you don't have to go crazy with deep silos or lots of subcategories. You know you don't have to do all that.

You know, if you're doing like a directory site, then you could make it very complex with complex silo structure based upon locations and categories, like types of categories and things like that. But my point is, you know, if you're just doing a single site for a single location, then you don't have to go crazy with your site structure. But you do want to have your structure correct type. Comments, anybody for move on?

How Do You RSS To A GSite?

Bradley: Okay. Fit says, Can you RSS to a G site? If yes, how do you do that? I don't know what you mean RSS to a G site. You mean like feed content into a new site? I think that was him and he is like posting to a G site through RSS feed. I don't know. I'm not aware of a way to do that. Marco.

Marco: You can embed RSS feeds on the App Store. That's true. You came up can also pull RSS feed. It's not something that I care to get into an in a free forum. I'm sorry, if it's, you're asking very pointed questions that are a part of the training, actually. And I can't get into that. Because if people paid a whole lot of money to get access to that information.

Yeah, and I did training and Syndication Academy for was one of the more recent update webinars like the last within the last two, I would say, update webinars where I talked about how you can embed a feat. There's no question. In fact, it was kind of a piggyback off of the Lisa Allen training for rank feeder. But I showed how to do it even without using rank feeder. You can still embed a feed and that's a great way to add additional relevancy to things like an @ID page, a G site, that kind of stuff. That's right. So again, that's in Syndication Academy, if you you should have access to that, and I would, I would imagine.

So my crest is up. He's a recent mastermind. He joined again recently. I guess he had dropped out for a bit, but he's back now. So he says Bradley going to be a tease again today now because what I was teasing about is only something I'll do in the, I'm going to reveal in the mastermind not hearing and Hump Day hang out. So, but yeah, probably next week when we have another mastermind webinar, I'll probably get into some of that. Because

Are There Any Issues Of Using The Same Images Every Month For GMB Posts?

So Dan's up, he says, For GMB posts, is there any issue with using the same images every month instead of having to change the images for every post within the boat post sheet on drive? You know, unique images are better but I know you're, I feel your pain, Dan. You know, so we use a lot of the same images. I know there's a spinning feature, I'm not really familiar with how it works and the GMB auto post or at least our version of it. I know that it can spend images so if you just put a bunch of images in the sheet, it will repost but maybe not on the same day, like for example, there's a post to scheduling option that you can do.
But what I don't like about just scheduling posts and having them rescheduled or scheduled to republish is it was like, you know, every it's the same post, every at the same interval every time getting post, and that develop that creates a pattern. But if you can have, you know, let's say 60 images, and you repost and you're doing daily posts, then and you have them pulling from a, you know, the the images at random for each post, then yeah, they'll get used, you know, roughly statistically, they should only get used, you know, once or twice or once every two months, right? If you had 60 images and you were doing so single post, but we know that's not the case, but on average, it should be about once every two months. But you know, I don't know how else to do it. Marco, do you have any suggestions on that?

Marco: What we showed how to get unlimited images both from YouTube. You showed YouTube and I showed how to do it another way. There's no reason why you can't have original images. And if you do things the way we say, which is hiring a VA, and have the VA do all this manual work, there's no reason why you can't provide Google with what it wants. Google wants all this local relevant. It has image recognition, I showed that in the webinar, it recognizes it knows everywhere that the image is posted. And you have to go through a whole lot more work, trying to change the image for Google, then you do if you just go and pull one off the web and take care of the deal, and uploaded into the auto-poster so that you can have the VA go in and flip them out right after the 30 day or the 60 day. You go and you flip out 60 new ones and you just keep doing that. There's no reason why you can't do that. I can almost guarantee because it's what I do for the attorney is that we are we're always providing fresh, unique relevant content, images or content I updated on a regular basis a Google eaten up. It's constantly the buyer is constantly looking for new information, new ways of getting right, fresh things, new things. And images in it are part of it. They're an integral part of getting fed into the database getting all of this information that's relevant about the location. If you can't be at the location, then the next best thing to do is fake it. And then the next best step after I don't know how long would be to just repeat the images, but you're repeating something that Google already knows exists if had if it has already been indexed. And fortunately, and unfortunately, pulse they index immediately. So Google knows that the images exist the moment that you publish them because they're indexed immediately.

Bradley: Yeah, I would suggest that within the next couple few weeks so I can't give you an exact time because we ran into some snags with being able to provide the service but that's one of the services that we're going to provide in MTV is GMB posting. But it's going to be manually done right. So in other words, we'll have the A's that will come in and they'll schedule out 30 posts for a month for you. And then you know, it can it's a monthly recurring service, there will be two different services in our MTI be two different options. One is for us to go like our, you know, hot, you guys hire us to come in and up, provide 30 posts or whatever the frequency of posts is that you're you want. And we'll go in and schedule it and then they'll schedule for republishing to worry, that's a one-off fee for you. But we all know that you get better results with what Marco just was talking about. And that's unique images. So we're going to have a recurring service that will be where once you know we our team goes in and schedules out 30 posts or 45 or whatever it is your frequency of posts was that you you decide you go in and schedule all that out for the month. And then at the end of the, when the beginning of the next month comes up our VA go back in and schedule a new set of posts with a brand new set of original images or unique images, and does that every single month, and that's a much stronger service will get better results, then, you know, it would be a monthly recurring fee, as opposed to just a one off expense. But it's it'll be a stronger service, if that makes sense. And so yeah, I mean, again, Marcos correct. It's about instead of just trying to automate that stuff, I understand the reason for wanting to automate that but there's some things that are better off being done manually because you can do stuff like make them unique, where you're going to get better results. Okay.

Does Setting Up A Syndication Network And Google Drive Stacks To Build Location And Topical Authority Help In Ranking The Money Site?

Okay, so Dan's up he says a two-part question one reference syndication network and Google Drive stack does it make sense to build out a syndication network and Google Drive stack option one geographical location example Dallas area to provide geo authority link multiple lead gen sites for the Dallas area with option to general contractor Google stack drive with its own syndication network that points to multiple lead gen sites plumber Tree Service concrete house demolition.

In other words, set up these to provide authority links to money sites, if so what will we use for an address? That I don't really know how to answer that one, Dan, just because I don't see how you would build out drive stacks with the correct relevancy that would that you could push authority to all those different things like in other words, typically when we do it, it's going to be you know, themes are going to have topical relevancy about a particular topic, right. And it's going to have location relevancy for a particular area, and it's gonna if it's for local, it'll be both, you know, for if it's for local businesses will have both the location and topical relevancy, the geographic and topical relevancy for that particular business. So I don't know how you would make kind of a more general version. It where it would be as effective. I haven't tested that it may work, but it's not something I've tested. So, you know, I don't know really how to answer that market. Do you have any suggestions on that?

Marco: Yeah, I think that he's looking to build a directory. If I'm seeing the right racks like a general PBN, almost so a general contractor directly got kinda like a Yelp, right? But you're going to provide all of these Home Services or services around the home which would be like Tree Service lawn and it just whatever lawn care and all that. I don't see why wouldn't I mean it's going to take a bit and but as he adds folders and files in the drive stack, and then the corresponding pages on the site, which match whatever page he's aiming it at. I mean, it'll get really powerful over time. Yeah, take a lot of building. I mean, I, I can't imagine. I haven't tested it. So I can't tell you whether it would work or not. I mean, logically, it sounds like it would, it seems like it would but I think you'd have to build out each folder within a drive stack like you would silo a website kind of like what Margaret Margaret said directory. I don't say anything where he's talking about a directory here. But if you were to build a directory site, like a contractor type directory site, then you would build it out in silos, right, you would have a plumbing silo and Tree Service silo, concrete contractor silo, that kind of stuff. And so you could probably do that with the drive stack and the G site.

And you could focus it all around a particular location or city or, you know, county or whatever the case may be. But again, I'm not typically I've not tested any of that because typically what we do is have a drive stack built for a particular location and a particular business, which is usually only focusing on really, you know, one or a couple of closely related services. So yeah, seems like it would work but I don't know for sure. My standard answer for this type of question even in the ROI is reloaded group is going and test it and come back and tell us how it works.

Should You Order Another RYS Stack For High Competitive Keywords?

like Chris up again, he says if you have a high comp, if you have high competition, okay, does it make sense to order another iOS tech for other keywords? That's you for you, Marco.

Marco: No, we're not going to put another hour? Well, no, no, that's not what we teach. I think I think that might got access to the three webinars that I did where you were, you would add depth and breadth to the existing price tag rather than go off-site first. Yeah. If that doesn't push it, then that's when you start going individually.

Bradley: Now, as far as adding to an existing one, we still don't provide that right?

Marco: No, we're not we're not going to do that because it takes as much time to build additional drive stacks as it does the main one. Because of all the internal linking that we do, guys, it's very easy to automate shit and just have a do all of the basic stuff. The difficult thing is the way that we put it all together. So the functions of it like one ecosystem within the Google ecosystem, so that everything pushes on the next thing, and everything powers up to push power to the destination. That's the difficult part. Right? And that's, there's a lot of judgment in that, that Justin and I have implemented, and you can't code judgment into a bot. If someone if anyone said that they can't afford shit. I'll just leave it at that. It's just very difficult to do.

How Do You Restrict Access To A GSite?

All right, Mike Diaz is up it says Hey, guys, first of all, thanks for the great value offer. You're welcome. I've missed the last episodes. for good reason. My business is growing and in part thanks to the ideas and answers you provide here. Well, that's awesome. I would like to plus one that but looks like I'm not trying or something anyways, I can tell you that the key is persistence. Yes, it is, executes and refine, it only takes a few clients to make it worth it. I've just landed a four year deal with a multinational corporation that found us via Google ads. That's great. The thing is, we now need to hire and train new employees. I wanted to develop a basic website with some processes, video and written and exercises before assigning them to any project. But I don't want to make the content publicly available. So is there any platform application you recommend to restrict the access? I saw Google promoting their g sites for training employees, which has great integration, of course, but no chance to password protect it. Any other suggestions? Thanks. . And sorry, for the long intro. Actually, there is with Google Sites, you can actually password Well, what you can do with Google Sites is make a Google Site not a public site. Like that's one of the options in the settings of the Google Site guys, where you can create like, you don't have to make it a public index mobile site, like you can actually restrict access to it and only share it with specific people kind of like you would drive by as far as I know that that that's the case that you can do that I may be wrong but I remember that as Marco. Can you confirm that?

Yeah me that the only people who would then have it because that's how you share folders in Drive. Anyway. Yeah, right. It's through permission says it's the same thing with G sites if it's not public.

Well, I don't know. I'd have to go check in and be sure but I'm pretty sure. Another thing that you can do is just I mean, you can have something on WordPress and use a black hole like we have in mgyb.co where if anyone comes peeking in there that shouldn't be, we just banned the fuck out of them. They just go into a black hole and they can never come back to the website. And there's there's WordPress plugins that you can create membership stuff out of. There's also like a job, there's value add on there's you know, there's a bunch of different membership type sites that you could you know, Click Funnels actually has membership stuff, although those aren't very secure at all. So I mean, there's a lot of different things that you could use as like a membership type site to be able to restrict access. But specifically, I again, I'd have to go look at that, to confirm it, for sure. But I know that one of the settings in a Google site is like, you can share it with people. And that's how you, that's how you actually get it to be published publicly on the web. It may be by default, it's public, but you can go in and pull in and change that to where it's not publicly available on the web and only share access to the site. And that might just be editor access. But anyways, I would check the settings in that in the G sites to see if you can find that option and play with that. But otherwise, yeah, you could use a paid platform or plugin or something like that. For a WordPress site, I mean, okay.

How Do You Deal With Prospects Who Have Unpleasant Experience With SEOs In The Past?

All right. Sophie says, Hey, guys, most of more, excuse me more of a people-oriented question and authentic one, that's fine. Sophie, where you take those two, how do you deal with the prospect has been burned by SEO in the past. I've spoken people who recognize the value of SEO, but they had a bad experience. So they're reluctant to invest again, I've got a solid case study, testimonials, references, etc. But are there any other ideas you guys have for overcoming this attitude? Canada? Yeah, I mean, that's that's typically what the only thing that I do is if I'm, you know, if I'm dealing with somebody that is very resistant, because they've had bad experience in the past, all I can do is point to current examples of results that I have, either through my own lead gen properties, you know, if you can point to results that you have, like available now current results in the same industry, especially, then that helps. But if even if it's in other industries, if you can point to current results that you're able to achieve right now, and you have solid case studies, like you said, testimonials, references and all that. That's all you can do.

And if I mean honestly, that's all I do. I don't want to have to sell them twice, right? Like sell them on the idea that they need SEO and sell, and then have to sell them on why, you know, on my services, they have to understand, you know that that's hard because you got to sell them twice, right? It's twice the effort twice the work and they're usually going to be twice the pain in the ass to as a client. So that's the best that I can suggest some of the others might have a different point of view. But personally, as I said, All I can do is point to what I currently have available. Current case studies or current other projects that I have worked, especially if it's in the same industry, but if not, then I'll just use, you know, others, other projects, references, all of that is available and if they're still not willing, then I would say move on. Let's say you guys, I would just totally agree of if they're being more of a pain in the ass, then it's worth it that that's how it's always going to be it's not going to change. And it's and the only reason that they're that way isn't that they've been burned in the past is because that's the way they are

Marco: Sophie, the money has to be right, first and foremost, for you to put up with this. And second of all, you can just go the paper performance model where you say, Look, I'm going to this is how I do it, I'm going to positively affect your bottom line. And this is how long is it going to take, knowing that I can get results in 30 days or less, because I'm going to run at right. Bradley's again, I always point to Bradley's course the YouTube ads train, which is fucking fabulous. You use that for anything, whether it's local, or just whatever it is that you're doing, to run immediate traffic, Google ads, I Hernandez, a lot of Facebook stuff. And so we know that we can get immediate results. So what you're doing is you're seeing you're setting yourself up. You're telling this guy give me 90 days, and I'll show you that this works. Knowing that within 30 days, you're going to blow this guy socks off because you're going to prove your weightless, so you're under promising and over delivering, and maybe he will be such a pain in the ass in the future, which I doubt, right? Usually, that's just the way they are. But that's the way our I just do pay per performance. You pay me and I work and I get your results, you don't pay me. I'm going to go to your competitor, and I'm going to offer my services for 90 days at half the price.

Because you screwed me and so I'm going to get you back that way by going to your competitor and having your competitor outrank you the guys that you hate the most that is the guy I'm going to pick and I'm gonna go and find out who it is. So you need to, you know, control as many of the assets as you can. This is a fantastic question, by the way, we should have a prize or something for this question. Because it's been a while since we talked about this and and and what you need to do you have everything. Case studies, testimonials reference what ore do you need? Well, you need some assurance. Right? The client does. But so do you, you need to protect yourself because this guy or boat, at any sign of trouble, if they may, he may never be happy, even though you provide results. So there's a lot of ifs in here. And I just think this is a fantastic question. So thank you.

Bradley: Hernan, did you want to chime in?

Hernan: Yeah, yeah, for sure. I mean, I think that we all have gone through a difficult type of clients and difficult sales. I just want to piggyback off what you and Mark have said, Would you guys have a lot of experience dealing with clients, we're in a service based industry, so that's normal, you know, even if you're only selling leads, you're still in service based industry. So yeah, I don't like to sell myself twice, either. I think that's a great metaphor. If you need to sell somebody in the benefits of what you're doing, that's probably not a good fit. You always want to be talking with people that are already sold on the benefits that are just like shopping around. So they're already aware that they need your services, but they're shopping around about the best expert. And the only way that I have found that I totally agree with Marco, you should definitely be aware of the red flags and I tend to disqualify more people than I qualify. And just because of the fact that I don't have a big structure. And I only want to work with people that I, you know, that are awesome and that I really love to work with.

So the only that I've, that I found to kind of fight that back as Marco said, like, work by performance, like I don't sign any long contracts at all. I used to I don't, I don't have because if you think about it, you're not the only time the client to work with you for the next three months, you're tying yourself to work with that client for the next three months, you know what I'm saying? And if the guy's a dick, or if that, you know, if your client is not good, I mean, I would rather do something like no harm, no foul. So I would say Hey, why don't you give us a goal over the next 30 days, you know, and we will show you and we you know, and if we're not a good fit, no harm, no foul. And at that point, then you, you, you bring up the big guns, you spend some of the money that the guy has given you, in order to give them quick results. And if you give them quick results, they'll stay forever. Pretty much they'll love you, you know because you're some sort of magician at that point. You know, you're some sort of David Copperfield at that point. So uh, so yeah, I totally agree with what these guys are saying. Just wanted to reiterate that so I'm pretty sure that Adam has something to add to the mix as well.

Adam: So yeah, just real quick, I think everything you guys just said is good. And I was starting to think along the lines and you know, of course, we have MGYB where you can do done for you services and that got me thinking but it should already be a part of everyone's process to you know, have systems have processes to minimize your time. So I kind of went another step and just thinking if this is someone you that isn't sending red flags if it's someone that has come to you but there have some hesitation that you know, kind of like Hernan hinted at I think just this the

leading with something you know you can get results in and maybe it isn't a full on package but you go in there with the one thing you can you know you have down that you can provide results and whether or not it's rankings or more traffic maybe it's just a service but going in with one thing that you know is you're going to manage your expectations you're going to do very well on and then maybe expand from there. So anyway, that's my idea instead of just saying hey, it's got to be all of this stuff and they're not quite sold on it just you know, find out what they want and if it's something you know, you can absolutely deliver on with very little time investment and get a good risk-return for them, then that's kind of a win-win. Yeah,

I agree. Okay, so the next question and we're almost out of time guys. We're going to try to roll through the last few very quickly.

Can MGYB Still Deliver On Verified GMBs?

Joe says can MGYB still deliver on verified GMBs? Things have been crazy. Last week so many services pulled out. Yeah, again, that those The days are numbered. I think currently we still can. Can somebody correct me? are they available right now? He'd have to write support. Okay. Yeah, contact support at mgyb.co. And if they're available, yeah, well you know, we'll definitely, you know, I, I kind of pulled back from building new ones because of that reason. So I totally get what you're saying. And you're right. You know, Google has been trying to stop that spamming of GM bees for quite some time and they succeed, and then we find another way, work around and then they succeed and we find another workaround, but it is definitely becoming more difficult. That's why we preached for as long as we did to take advantage of it when it while it was as easy as it was, but we knew there was a shelf life to that. And I think we're, we've approached that time. So yes, believe they are unless we haven't taken them down recently, but yeah, okay.

How Many Embeds Are Too Much Or Too Fast To Point At A YouTube Silo?

Dan says how many embeds are too much and too fast to point at a YouTube siloed? Do you even use embeds to rank videos anymore? Or have you relied more on video ads and drop the best never relax, I still absolutely use embeds. I still use syndication networks for videos too. I use a combination of both it What I'm saying is it works. It works incredibly well. If you're using syndication networks and embeds and backlinks. You can use a combination of all of those and then you throw some traffic at it. Some real traffic, not fake views, but you buy some real valid views directly from Google. So as far as how many are too much and too fast, appointed a YouTube silo. I don't think there's too much or too fast. I made a comment several months ago about embeds and not going overboard because it could be you know, it could

It could look as this look like a spam signal, but I've not seen anything negative happen from it. What I was trying to state was that you know, Google's Google knows where its code is, guys. And if you take a video in an embed code, and you you know, you embed it all over the damn place, I mean thousands of embeds, and there's little to no view activity or engagement with the video. That's a spam signal. I'm not saying it's going to hurt the video. I'm just saying it's not you know, Google's algorithm with rank brain and everything is smart enough to to be able to detect what is valid and what isn't. And you can still brute force a lot of this stuff, guys, you can hammer it and still get results. But what I found is why bother when you can do a handful of high quality embeds and then run a little bit of in when I say embeds, but you can also do backlink stuff or put it through a branded syndication network or a well-themed syndication network doesn't have to be branded, but a well-themed syndication network and

Which is only a handful of properties, and then throw some real valid engagement signals at it that you purchase direct from Google, or from other places I've heard other people doing it with Facebook ads and stuff like that. But I just always bought them directly from Google and YouTube, you know, through the Google Ads platform, and watch how quickly you can get results with a fraction of the embeds and, you know, traditional SEO stuff. So as far as like, if you're not going to run ads to it, or if you've already tried that yet, absolutely continue, you know, embed that stuff. If you can grab the playlist code, the embed code for the playlist and embed that that that works really well because it helps to power up all the videos within the playlist, essentially the silo so you can do a number of those things. But what I'm saying is drive some traffic into it after you've done those or while you're doing those kinds of concurrently and you'll see that you'll get much better results. So yes, absolutely in bed still work, guys. There's no question. It just works better. When you can push engagement at the same time. Does that make sense?

Does A Business' Stars Rating In Google And Yelp Reflect How They Are As A Client?

Okay, Leon says, When you work with a business owner who has two out of five stars rating through Google and Yelp, Does that ever reflect how they are as a client? Would it be best to target businesses with three plus stars? Well, it depends. Everybody's got theirs to, you know, it depends. First of all, you got to have conversations with the client. And find out you got to kind of feel them out. A lot of times you can determine through conversation with a client, whether they're, you know, if they're a shitty type of business person, like if they do things that are questionable, right, you can usually determine that kind of stuff through conversation anyways, like at least I can, and maybe I'm sure most of you can to. My point is sometimes good businesses get targeted by bad people. And like, for example, negative SEO attacks.

Well, there's negative reputation attacks where people will like somebody will a target or attack another business and they'll get multiple bad reputation reviews posted that are spam reviews. So you have to kind of determine whether the gripes that people are, are the bad reviews are valid or not. And if they seem to be valid, like some people had real valid gripes or grievances with the business that were never resolved correctly, then that should be a red flag. Those aren't the type of businesses that I want to work with. However, I have done reputation type work done SEO for companies that have had a questionable reputation online, but come to find out that it was because of something like an ex-employee that did some spamming reviews spamming that kind of stuff, or they were targeted by a competitor or things like that. And so in that case, they need the help and they they're deserving of the help and so

You know, I have actually helped to correct some of those problems in the past. So it really depends on your gut feeling from having conversations with that potential client or that prospect and determining whether if, because here's the thing, sometimes even my good clients will get a bad review. And I tell them, don't take it as something terrible. Take it as an opportunity to improve your product or service. Right, like figure out why you got the bad review. And some people are just assholes, and they're going to leave a shitty review no matter what, and you can't fix that. But sometimes there is a valid concern like an employee did something and screwed up. Well, that should be an opportunity, that bad review is a good way if it wouldn't be for that bad review. How would the business owner know that somebody on staff or downline screwed up? Right, so sometimes those are actually opportunities to improve their products or services improve their business period. So it just really depends on the actual you know, again, you have to feel that out when you're talking with that business owner to find out. Are they valid concerns? Are they getting shitty reviews? Because they're a shitty business? And if that's the case, I wouldn't want to work with them. If there but if they have some reputation, online reputation, things that you know, some negative online reviews and things like that, but they're really good business, then I would still want to work with them. Does that make sense? Anybody else wants to comment on that before I move? we're about done anyways. I think it's good. Okay.

Let's see. I'm going to try to scroll through these last couple real quick I do have to go them My daughter is waiting for me to pick her up. She's, let's see, Leon says our experience is a business with tons of bad ratings granted across more than just Yelp where we see a combo and GMB BBB. Make poor clients. We run like a scalded dog Jordan file. Yeah, Jordan, I agree with you it. But that's basically what I was saying. If they've got multiple bad reviews across multiple platforms

It's typically a shitty business like Jordan Jordan is right then that means like run away because they're, they're not only shitty to their customers and their clients, they'll be shitty to their providers and their vendors as well. So stay away from them. Dan says I wasn't thinking that was that way Marco, but that's a great approach to get the results I'm looking for. Okay. All right, everybody. Thanks for being here. We will see you guys next week. Bye, everybody. See everyone


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 236

By April

Click on the video above to watch Episode 236 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: everybody welcomes to Hump Day hangouts Episode 236. The episode where we asked you the questions. Now we'll get to that actually we do have a question for you who are viewing today and if you're watching the replay but first we're going to say hello to everybody. We got everybody here so going to start on the left with Chris How are you doing today?

Chris: Doing good. Not excited to be back. It's basically winter temperatures here. It snowed again rain. five degrees Celsius.

Adam: Okay, take it you're back in Austria, then you're definitely not.

Chris: Yeah, unfortunately, I'm already making plans to fly back.

Adam: tough, tough or not. Hernan, how are you doing? Are you What are you warm or cold?

Hernan: Now it's cold, man. It's getting chillier, but it's okay. It's a nice time of the season. I am enjoying this and down here in Buenos Aires. I'll be Miami in a couple of weeks. So if you happen to be in the South Florida area, hit me up. Maybe we can grab something to drink or whatever. But yeah, looking good, man. A lot of work but everything is soaking up.

Adam: Cool, cool. Alright, Marco. How about you, man?

Marco: Damn. It's cold today, man. Yeah, it's 72 I'm gonna have to go walk around the corner and come back. If people are flying here and there I don't know. I'll just walk around the corner they'll get better.

Adam: I got sidetracked there. Bradley. How are you doing man?

Bradley: Wayne Clayton says his name Wayne Clayton hashtag stood looking at his comment. That's funny. Anyways, I'm good. Glad to be here. So, not quite as warm as Marco who's saying it's cold. It's freaking cold in Virginia right now. I don't know why it's like 60 degrees. Cool for this time of year. So yeah.

Adam: I'm near San Francisco is supposed to be nice this time of year and we're supposed to get like a month's worth of rain in the next 24 to 48 hours. So that's gonna be nice. Yeah. Yeah, enough of the weather reports. If you're new thanks for holding with us here while we give you a worldwide update on weather conditions. And I want to say, first of all, you're in the right spot. Thanks for checking out Hump Day Hangouts. Whether you're watching us live right now or whether you're catching the replay. This is the place to be you can always go to semanticmastery.com/hdquestions for that week, Humpday Hangouts, ask your questions. Get them up there ahead of time, it's a first come first serve, we just ask that you try to not ask you know, 10 questions at once just one maybe to let other people go or else we'll kind of have to skip your answers because we can't focus on one person for too long. It just wouldn't be fair.

But secondly, if you're also wondering where to start, grab the Battle Plan. All right, go to battleplan.semanticmastery.com. I'm not going to spend a lot of time talking about it. Just go check it out. You can find out all you want about it. But if you're looking to take things to kind of to the next level as far as either starting or growing your own local digital marketing agency, then you should definitely join our mastermind You can find out more at mastermind.semanticmastery.com

For anybody who's looking for premium done for you services, head over to mygb.co. Alright done for you kick ass services. It's the stuff that we use or developed to use in our own businesses. And then, you know, as people wanted them, we put them in there and made them available so others can benefit from it. And I guess now's a good time to ask questions, guys. Should we ask, should we ask the question we were talking about? Yeah. I'll hand it over. I'm gonna let Bradley do this. He seems like he's interested in.

Bradley: The question is, ever since we had to switch to hang out since Google events shut the Google events page is down, which is where we had hosted it for shit three, we're over three years now. Right. We're going on for four years now. Our way? Yeah. It's been a long time since we've been doing this. But yeah, we're like in four and a half years now. We've been doing this and it's only been like three months or so since they shut Google events down. You know, Google Plus down, which is where we were hosting them and we used to have a lot more engagement on our Hump Day Hangouts, that we do now. And it could be because of that stupid, you know, the stupid chat app that we're using now, which was better than the Facebook chat app that got some accounts suspended or whatever locked or that kind of stuff. But we're still trying to work our way through like finding the best place to host these guys. So we want to ask your opinion, those of you that are attending right now, today live, posting that silly 1980s looking chat box that we're using right now, where would you prefer us to host Hump Day hangouts directly on YouTube watch pages? Or should perhaps we try to stream it into Facebook and use our Facebook group, the SEO Marketing tutorials or whatever group and maybe host it there?

You guys let us know because honestly, the attendance rate has gone down and the number of questions has gone down. Ever since we shut Google or Google events shut down. And so we're debating whether we should keep it going or not. certainly, want to I've always enjoyed these, you know, four and a half years into it. I'd hate to give it up. I've really have enjoyed this a lot. But honestly, if we're not going to get the engagement, we're not going to show up and answer three or four questions and shut it down. So we would like to ask you guys for your opinion. Do you think we should try it over on YouTube? Should we maybe try it and Facebook or give us your suggestion? You know, let us know. So with that said,

Adam: and I'm biased, thank you. I believe that's Mike crest. Yeah, that's awesome. Love the 80s if you love the goofy chatbot that's okay, too. Just for an unbiased opinion for me. Okay, cool. Yeah, we'll take everything into account and we'll let everybody now but yeah, we got any other announcements, you guys I think that was everything I had.

Bradley: There's a stuffed animal dog talking. I do like the fact that this chat outlet says meme again though because for a while we couldn't even do that.

This Stuff Works
Anyways, alright, I don't have any specific announcements other than we've got our mastermind webinar tomorrow, one of our newer members, G, he, we're calling you G, by the way from now on, because I'm not sure how to pronounce your name. So we're going to actually dig into a project that he's been asking a bunch of questions about. Marco and I are going to analyze that. And that's something I want to talk about briefly is, you know, that is the value of the mastermind, in my opinion, is coming in and being able to interact with us as well as the other members. It's not just about us, we've got a lot of savvy members in our group and it's the, you know, very active and engaged the Facebook group. So pretty much any kind of question can be asked there and you get a bunch of really good replies back or responses from other successful marketers or that are successful in whatever type of marketing business they're in. It's not just all local SEO stuff. We talk a lot about that. That's primarily because that's what I do. But there are members in our group to do national SEO, some affiliate stuff, you know, all that so and then it's also getting access to us directly, but then on the mastermind webinars we go into in depth into whatever anybody wants to get into, most of the time I do some sort of training. And then before we get into questions and answers, but then when we get it to member questions, we go really in-depth into whatever anybody wants to go into. And there's no holds barred. Like, in other words, we don't, we don't hold anything back.

Like we have to hear in a public setting, right. So, you know, for example, if a member comes in, and they want us to analyze a website, or a specific marketing campaign or something like that is if they're willing to share that they will go you know, deep dive in it, Marco and I really analyze it, pick it apart, in a nice way, kind of point out how it can get better results and that kind of stuff. And that's really where the value comes in, guys, because that's, you know, again, it's about networking with others. Yes, there's a lot of training in the mastermind, yes, you get discounts and things like that, but that's not what the value is, in my opinion. The value is in networking with us and the other members, getting questions answered in almost real time, about pretty much any sort of issue you're having in marketing or business related regardless or outsourcing? Or, I mean, some of our members even asked questions that aren't even marketing or business related. And that's, that's perfectly fine. That's what it's for. So does anybody want to comment on that or any other not yet?

Marco: I'd like to comment on that on one of your comments. You, you're the nice guy. So you will look at a website nicely. But if a width website is crappy, I'm going to tell someone, you your website sucks. Your SEO sucks. I'm a real man, I can't help it. That's just the way I am. I'm going to give it to you. kind of try to shock you into seeing what you're not seeing or what you're avoiding seeing what you're avoiding doing. And that's what this is all about getting real. With people getting past all of that shiny shit that they're fed every day. All of that bullshit, all of that crap that that doesn't work. It's just made, so that so that they will so that people will just spend more money. There's no purpose to it, other than to get the people to fork over more money, more training. That's never really complete. What we try to do is we try to give you the steps, right? That you need to take in order to take your shit to the next level, whatever your shit on it online might be, it could be anything. But guys, please understand that our purpose is to help you.

If you go into our Facebook group into our mastermind, I said, Look going there a month, and see that the value is really in that Facebook group, and being able to ask us all questions and getting an answer almost immediately. If it's the weekend, of course, sometimes, I'm often with family, but someone sometimes jumps in on weekends and ask us questions. So it's not just here that we answer questions, we ask your questions in all of our groups, but mainly our focus is the mastermind. And no matter what your question is, we try to get you an answer. And if we don't know then the answer might just be we don't know. because trust me, I don't know a whole lot of shit. I'm still learning every day. But we do try to come up with an answer.

Or try to steer you in the right direction and we don't have it will tell you, yeah, we will work on it or just give you or send you in the right direction. So that's what I have to say about this.

Bradley: Sweet. Okay, now I got to find the actual questions and comments now.

This Stuff Works
Adam: Yeah, well, I want to say one more thing too because we are using YouTube regardless where, you know, obviously still being broadcast on YouTube. I guess potentially that could change but we're never going to stop putting out content on YouTube. So if you find this useful or you find other video clips, like Anna just said in the comments, you know, she that's part of how she came across us and joined the mastermind and how she got involved with Semantic Mastery and with our community. So if you come across video clips that are useful, or you know that they would be useful to other people, please do us a favor, do them a favor, share it, send them a link and you know, this is part of why we do this we definitely want to help out and it's mutually beneficial. You know, we want people discovered more us more often and we want to help them go out and we can.

Bradley: Sweet. All right, I'm gonna steal the screen. And we're going to get ..

Marco: and Subscribe, subscribe to our YouTube channel. That's another way to help us out and continue this as a free medium.

Bradley: There you go.

How Do You Find The Town Center In Google Maps?

All right. We had one from a few days ago, Cool Cat says how do I figure out the center of my town using Google Maps? As far as I know, if you type in the name of your city, then typically the map pulls up with the city center as the center point of the map. Has that changed? Or is that correct? Marco Do you know?

Marco: As far as I know, that's the way you just type in the city. You can type in the state if there are other cities that are named the same Island because there are in other states. You just type in the city and you should get to the geographical what Google considers the geographical center of the city.

So if I say Culpeper. Yeah. Yeah, so that should be the center of the map here should be what it thinks is the center of Culpeper, in this case, right? As far as I know, that's how it is now, I mean, so you just dropped your pin somewhere like you know, somewhere in there. And usually when you click on it twice, it puts a little great pin maybe you've got a zoom all the way in anyways, typically when you There goes finally there's a little gray pan and there are your geo coordinates now there might be another way to do it you can probably search Google and say how to find city center and probably get an answer so you know when in doubt use Google.

How To Handle A Mass Page WordPress Site To Rank 10 GMBs Within 30-Mile Radius Of The Centre City?

Alright, so we're gonna move on Dan demand from Canada says hey gents, I didn't have a question about how to handle a mass page WordPress site in relation to 10 gm bees, all in a 30-mile radius of the city of the center city. If I'm working to rank these 10 GMBs all for the same niche, does it make sense to set up city pages? For example remodelers.com/locations/city, and then point citations to those individual city pages. I was then contemplating directing the city pages to the individual city, GMB assets. thoughts. Good idea. Terrible. Thanks, man. Well, I'm not sure why you would I mean, if you're going to build a page, a location based page for each GMB, I'm not sure why you would redirect it, why wouldn't you just use that location-based GMB or the location-based page as the website, the landing page URL for the GMB asset, see what I'm saying?

Like if you're building I mean, unless it's because it's a mass page site that you're doing that and it's a spammy type looking or you know spamming type site, which most mass page sites are, in which case I wouldn't build citations to that because then what happens if you get that site to deindex which is very likely happened, right? Mass page sites that happen to kind of regularly. And so if you're building citations to that, and then you have to redirect it, what happens if it gets suspended or, you know, deindexed, then you've either got to go clean up. You can still leave it redirected. But now you're redirecting through a potentially, you know, deindex domain penalize domain. So I wouldn't do that. That's why I'm saying if you were going to build citations, I would build citations directly to the GMB assets or set up a domain with subdomains and have a separate subdomain for each location. Because that way, if anyone of those subdomains now you can't do that with them, I mean, I guess you could with a mass page site, but you're trying to do it all on one domain. So location pages, inner pages, but again, I wouldn't do that with the mass page site and build citations to it backlink shore. Because I mean, you know, no big deal but with citations again, if you lose that domain. Now you've got a whole bunch of citations to clean up unless you left the redirect up through a deindex domain, which I wouldn't recommend doing.

So personally, I would not do it that way. I would build everything like if you were going to build out and self-hosted site for each location, I would do it on subdomains or not use a Mass Page Builder is what I'm saying, you guys, there's nothing wrong with creating location pages and having inner pages for multiple locations. When you're building something out like this, the problem occurs is if you're you've got spam, the map addresses number one, and number two, if you're doing something spammy to the domain, but if you're keeping the domain clean, which is what we teach, right, I mean, we really do we teach about keeping the primary domain clean, building your tier one assets out and you know, especially the way that we build them out syndication networks to drive stacks using press releases, citations also count, you know, all of that stuff, then you can do all your spammy stuff up to that and keep your main your primary domain, clean Gsites. That's a big part of it. What I'm saying is you can build the inner location pages and it's not going to be an issue, as long as you're not doing anything spammy. Now, again, I want to say this with the caveat, if you are using GMBs that are spammed addresses, there's always that chance that they get suspended because they're not real physical locations. So in that case, I wouldn't want to have all of them necessarily associated with a money site domain, as opposed to if you can still do it, but I would recommend doing it through a subdomain. Even if it was just a redirect to like the GMB website URL. Right. So that's, you know, whatever your business site, GMB website, right, you can still use a branded domain in that case and set up a sub domain redirect for each one of those to just redirect. I've got several projects like that where I'm using a branded domain. Can you guys still hear me?

Marco: Yeah

This Stuff Works
Bradley: okay because it looks like a reset on me where I'm using a branded domain, but I use a subdomain with the city name for each different location and the subdomain redirects to the GMB website like for a lot of my multi-location sites, guys, I got rid of the self hosted WordPress sites for my lead gen stuff especially because it's just an additional management piece of, you know, something else that I have to manage and update regularly. You guys know how much WordPress updates and I just got tired of doing it and it's really unnecessary because we're able to get results with just GMB stuff right? So for that I've actually redirected I've eliminated a lot of my WordPress sites now and I just have GMB. Excuse me subdomains redirecting to the GMB website. So anyway, hopefully, that makes sense. I'm not a mass page fan builder or fan fanboy. Do you know what I'm saying? I don't like those, just because they, they tend to get indexed. And it's a lot of work and I've never had really good results with it unless I continually build sites that get taken down.

So I can't really give you the best advice on that. I certainly wouldn't build citations to a mass index or mass, a mass page type site. Any comments on that?

Marco: No, I don't have any because I don't use math page builder.

How To Embed A GMB Post Into A GSite?

Bradley: Yeah. Fitz, what's up a fence? He says, Is there a way to embed a GMB post into a G site? Not that I'm aware of it because Marco would be able to answer that, but as far as I know, GMB posts cannot be iframe, correct?

Marco: Yes, they can.

Bradley: They can. Really? Okay.

Marco: Yeah, yeah, they can. Okay, forgive me then. I was wrong. Alright, so there you go, Fitz. Have you tried using just an iframe generator, and with the GMB post URLs or something secretive that we can't talk about here?

Marco: No. I mean it's just a straight iframe, like YouTube and or anything else? Okay, the iframe code and I was just playing with a day the other day so I'm pretty sure I'll go back on look at my notes, but I'm pretty sure that it's one of the ones that I tried and yes, you can.

Bradley: Okay. So there you go try it fits use the iframe generator, which is right there. And check it out. So it looks like Scott already answered it. Sorry, I didn't even see that Scott till just now. So it looks like you can and Scott is confirming that huh? Okay, cool. Thanks, Scott. Appreciate that Scott Walker somebody. So he's saying go into GMB site and get the URL for the post will be saved individually and have a URL like yes, it's those long funky URL, place the URL and the iframe generator, right. Create the iframe use classic Google sites to embed the iframe insert HTML. There you go. That's Yeah, you can insert the HTML as an element in the classic G sites. So cool. It does actually do that. That's cool. I didn't but you can.

Marco: You can also iframe it into the new Gsites.

Bradley: Can you? I've never done any work in the new g sites on

Marco: There's an embed in the menu. Well, somebody's coming through.

Bradley: I was watching soccer or something?

This Stuff Works
Marco: Yeah. But anyway, yeah, yeah. I'm pretty sure it is. Post the GMB site and it both on new and classic. Oh, there you go.

Mike, Chris says he doesn't miss the old way he hated his g sweet account. Okay. James, wherever we end up saying he can't do means on YouTube comments so so might have to be in Facebook.

Will You Still Upload Video To YouTube If You Host It On A Facebook Page?

If you host it on the Facebook page, we still upload videos to YouTube? Yes, BJ. And what I meant was if we host it on Facebook will stream it into Facebook. It'll still be primarily through YouTube, or through perhaps zoom Mark has been pushing us to do that for quite some time. I didn't want to get away from YouTube, but we can also use like something like OBS to stream from YouTube into Facebook simultaneously. Right? So yeah, that too. So should we do? Yeah, I mean YouTube is where we get most you know, we've got you to know close to 7000 subscribers in there and it's just it's we got a ton of content in there so I'm not going to get away from that. I wish I could Can I delete that this is terrible. Unbelievable unit towards these guys I want you to look.

Alright. Alright, next. Ready, let's add them. Is this the end of Hump Day? Anna says no, not yet. No. We just got to change it to a platform where we get more engagement. Don says he's okay with this chat format. I would just like to keep the hump day hangouts going. Well, thanks, John. We appreciate that. I'd love to keep them going as well. I just get notified to join and it was difficult to even find this.

If you're subscribed to our channel, you should get notifications in Gmail, if you're using Gmail and the social tab as well as if you're in YouTube, it should give you a notification at the top all that kind of stuff. Here we also send out emails By the way, Adam does every 30 minutes or 30 minutes before Hump Day Hangouts. If you're on our list, you should get an email to. Okay, keep on moving. Adam. Wayne says okay, Wayne is talking about Adams Facebook group that he has called the real world productivity growth group. Yeah, Adam does get a lot of cool stuff in there, guys. If you want to learn how to be more productive, get automate stuff, you know, make your life easier using apps and Zapier and slack. Can you tell if you want to go check out Adams group, Adam that I do outsell that probably not

Adam: my skin? Yeah, if anybody's interested in that stuff if that's your jam, or you want to make things easier on yourself, whether it's just productivity, time management, automate all that sort of stuff then that's a place to be. If that stuff makes you want to cry, then don't join the group that's not the place for you

Any Recommended Tips To Rank Or Push Power To GStacks?

All right, here's a real question from Mike crest. He says having problems getting my G stacks to rank or pushes power, follows the plan, hit links, embeds, PBNs, added content increase the depth and pages just finding they don't push I know the market will likely hammer me. But these are built by you guys any tips or tricks to make these push? Well, I'm going to jump on that briefly before Marco goes off on a tangent on a rant. But honestly, I don't expect my drive stack files to rank it all just so you guys know what my expectation is when I'm using drive stacks, which I'm using it for everything now as well, for even quite some time. I didn't use them on everything but I am now because what I but I don't expect the files that drive stack files to rank at all what I expect them to rank is what I'm linking to, like, for example, could be a G site, or could be a money site or could be a number of tier one properties that I'm trying to rank. And I've got a new business that I just started recently that I'm going to be talking about a lot in the mastermind over the next few weeks, or coming months really, because it's, it's starting to do really well for me. And I just set up a Click Funnels page, a landing page. And it was interesting because, and I talked about this in the Syndication Academy update webinar that was also like the MGYB webinar that we did a few weeks ago where we were talking about the why syndication networks are every bit as powerful now in 2019, as they were before. The way that the power has shifted away from just doing posting and syndicating, which is still certainly helpful is that they help to validate and solidify an entity. And I proved that with this new business, this new website and I just bought a branded domain. I created a new name for this business. And there but apparently that that business name, it's similar to several other types of businesses. So it wasn't 100% unique. It is unique but it was very similar to several other businesses with a similar name, excuse me.

And so anyway, I set up a Click Funnels landing page, I flesh that page out Well, it's got content on it questions and answers and things like that, but it's just a single page, Click Funnels website, essentially. And it was when I would do a search for that company name. It was, you know, that the, which was my title tag essentially along with a couple of keywords. For the first three weeks or so, it would hover on like page three and page for like, that's where that would and that was just for doing a brand name search for this new business that I set up. But then when I got the syndication network, I hired one of our syndication network builders outside of his normal job duties to do this because he asked for some extra hours to make some extra money. So I hired him outside of that to do that for me. And you know, a couple of days later, I got this syndication network back and I think you delivered to me on a Friday and on Monday I went and just did another brand search and boom, that Click Funnels page was number one now, that was syndication networks. But the reason why I'm telling you that was because and that was without posting any content, guys no syndicating of any content. It's a Click Funnels page. I can't even syndicate content to the syndication network from Click Funnels. I did create a WordPress blog on a subdomain. But all I did was published one post and that was after it had already pushed the brand search to the Click Funnels page to the number one position for that brand search term. Now that said, I mentioned just a moment ago and the title tag, I had a couple of keywords. Now, this is not an Uber competitive market. But there are a few Pete players in this market that are savvy and doing SEO work as well as some PPC stuff. And the primary keywords that I'm targeting are in the title tag of that Click Funnels page, but the page itself isn't really optimized for those keywords. Well, I had the same builder that I hired to do to build a syndication network. I had him build a drive stack. He was actually in training to build drive stacks. And so I gave him that project for this particular new business to build a drive stack now that was about three weeks ago and now without doing any additional SEO work I think I've published one press release but just the drive stack alone has now pushed that page that Click Funnels page to page one and it bounces between the bottom of page one and the top of page two right now for the primary keyword phrases which is great and guys I'm telling you I haven't done anything differently so it does provide a push and I haven't even hit that drive stack with backlinks yet. So it does absolutely provide a push if you're in a significantly competitive market it's obviously going to require more plus sometimes depending on the level what market it is what keywords the competition level there's a lot of variables but sometimes they take longer to take effect and others with that said I'm gonna turn it over to Marco.

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Marco: Yeah, there's no reason for me to go off on this if you got one of our RYS done for you start. Now he also says that he added depth as far as pages. Was that done also in the drive stack? How did you do it? Was that done according to the training? And if you're in the training, then this is a better question to ask me in RYS Academy Reloaded. So you can cash in your 30-minute coupon with me, so that we can go over the drive stack and all of the things that you've done. Now, without proper context, I can't say what the problem is and why it's not pushing power. Now, what was the timeframe in which this was done? Is it still dancing? Because a lot of times, you just have to be patient 21 days have to clear from the lab, whatever it was that you did from when you hit it with links. If you did an embed run, then it's 21 days from that. And if you did it too quickly, over and over, then it's just dancing until it settles like Bradley said it could take a while for it to just finish being wherever it is that it's going to end up. Now. This is out of context for me because I don't know. Like the drive stack is always done. The same way for everyone. But outside of that, what you did, I can't account for my guys did. And I can go and look at it and say, Okay, this was either not done right or it was done right. Oh, and whatever it was that you did on the inside of it is not having the effect that it should be cut. But without being able to look at what you did. I can't really answer this come hit me up in RYS Academy Facebook group. And I'll be happy to answer this and to take half an hour with you and go over it and see what it is that stopping the power from flowing.

Bradley: There you go. That's hard. That's hard to pass that up, man. So I mean, that's how much Marco believes in the fact that they work because he'll give up a half an hour of his time to analyze what it is and provide suggestions that kind of stuff and, and I agree it's crazy because you know, sometimes when, you know I don't see the power of drive stacks on a regular basis and unless I'm monitoring it closely, in other words, like if I got a client and I get I just got, I picked up two new clients over the last month or so. And, you know, standard operating procedure syndication network, then a drive stack, but we're doing press releases. So we're kind of doing all these things all at once. But this new business that I started, I'm just doing things kind of slowly, because it's, you know, it's not, I'm just not hitting it really hard with everything. And I'm seeing the effects of the various things. As I said, the syndication network, made it pop to number one position for the brand search. I know that's not Uber competitive. It was a brand search phrase, you know, like a branded name. But it was interesting to see it jumped three pages just from a syndication network without publishing any content to it. Right. Then now the primary keywords that it's targeting, and it's not an SEO page, guys, it's just a landing, I'm driving traffic to it via other methods. I wasn't planning on it being an SEO type thing yet at least. And just having a drive stack bill in about three weeks time, two to three weeks time. I've actually seen a significant push that and I did a press release too. But again, it's interesting to see that kind of result from these things when you're monitoring it that closely. When you're doing them all the time for multiple clients and that kind of stuff. It's not something that I typically monitor especially when you're hitting up the assets with multiple multiple angles like multiple SEO angles, you know, it's kind of hard to at that point isolate What did what, but we know that it works otherwise we wouldn't keep using it. So

How To Regain Access To A Locked Facebook Account?

okay, cool. A grant says, oh, Grant seven hard time getting back into Facebook. Yeah, I don't know. What's going on with that grant. I'm not sure that that was caused from us specifically, but there was or from the chat app but there was we had the Facebook chat up I think we did it for two weeks and one week it just like caused a lot like some accounts to get locked mine too. And what's crazy is guys, this makes makes a good point to talk about why you shouldn't friend people on Facebook that you don't know that you don't really know because one of the things that they do is make you identify photos from friends, Facebook feeds and like who the people are in the photos and that was like I was like Oh shit, like I don't friend I get a ton of friend requests on Facebook that I just never accept and it's because if I don't know you I'm not going to accept your friend request for the most part.

And so you know, some in that verification process some of the photos were from people that apparently aren't on my friends' list that I really don't know. And so I was thinking Oh shit, I'm going to screw this up like I'm not gonna because you only get to fail I think two or three times before permanently or locks you out to where you have to you know another level of security to get back in anyway, I was fortunate enough to be able to get through but goes to show you don't friend people you don't know because it could keep you prevent you from getting access.

Let's see. Alright, what's next? 56k modem firing up. Oh, wow. Okay, Stoke jellyfish mastermind subgroup we're going to take over the world everyone should be extremely jealous. Okay, cool. That must be one of the mastermind subgroups who named a jellyfish

Adam: huh oh, that's why we just name it different animals and stuff each time to make them easy to deal with.

Adam: This is actually a cool point I want to tell people about this. I know we mentioned it before, but this is something we do for the mastermind members, you know, there's a lot of power in the network and in the group and being a part of a big group like that and having peers as well as access to us. But also there's power in meeting in a small group, you know, and so we put people to group if they want to, once a quarter we group people up in groups of like four to six so that they can meet up you know, give loose instructions, here's how it's a good way to do this. And then you really get that quick feedback, you can do hot seats, you can do all sorts of stuff from the people that you're in there with and then on a really more hesitate to use it but on a more intimate level if you will. So it's a really powerful way to even get more out of the mastermind.

Bradley: Yeah, I agree. It's about networking. So my Chris says to me Maybe I need to hit the folders instead of the G site. I would agree with that. We say, Marco.

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Marco: Dadea, it takes care of link building. So I don't, I'll say I don't know. Because whatever, whenever I do something, I just tell daddy, I need link building. And then he says, Okay, give me the main URLs and 300 or so keywords to go with it. And that totally needs then he goes in and finds everything else. So I don't know it could be. But again, I'm not sure I don't know how your inner folders and files were done. Because I know that my people didn't do those as well without knowing that, without seeing that I can't help you. Yeah.

Bradley: Very good guys. Any other questions? Otherwise, we can wrap it up early. Be a short Humpday Hangout.

Marco: And just for Anna. It's not that I try to swear. Whenever I talk. It's kind of just comes out. Must be the sailor in me. Sorry if I offend anyone. Fuck you anyway.

Bradley: That's right. That's right. Okay, well, it looks like unless we got something else we want to train about right now. Anybody? We can wrap it up a little bit early today.

Hernan: We're good.

Adam: get time to hit the trails.

Bradley: You're gonna go in the woods.

Adam: Yeah, gotta go for a run.

Bradley: You know, that's code for right.

Adam: running long distances.

Bradley: Yeah, no that's cool.

Oh, here comes I have a question, guys. Yeah, G is away, buddy. We're going to analyze your stuff tomorrow on the mastermind webinar. We're going to get into that deep so let's see what he says. I would love to talk about niches sometimes Anna says.

Do You Wait 21 Days Before Doing Another Link Building?

BJ after you do the link building Do you wait 21 days before doing another link code? I mean, I don't wait like a specific amount of time. I just wait to see what kind of results comes from it. And I don't usually stack link building campaigns three weeks apart like that, you know, usually, it's usually longer for me, like I'll hit something with links and you know, typically I'll have a Rank Tracker or something that's kind of monitoring that and I'll just check on it every you know, every few days or every couple of weeks and check to see what kind of push it is and but you remember I'm I don't just do link building. I think that's very, very powerful. But you know, we press releases and content marketing And oh, by the way, somebody asked questions about citations and I didn't answer that. So forgive me on that. Son guest says are local citations still relevant? GMB is dominating now. So how much does impact how much does it still impact rankings worth working through all the Citations Sources like Yelp Yelp page citations is still important if you've got a valid business address, I recommend building citations if it's a spam to business you know I for like lead gen stuff if you're getting, for example, would lead gen stuff if you're if you go out and get an actual physical address like a PO Box right? You use the street addressing option, then you can still get away with building citations because you can list the street address right the street address plus the number sign and in the box number, and that still works perfectly well. If you're buying a verified GMB, which is an essentially it's a spam address somewhere. I don't recommend building citations in that in that situation or that scenario and the reason why is because if it was an address that was pulled from somebody's house, which I hope people aren't building them that way, then you could literally be starting start getting marketing mail sent to somebody's house, a lot of the times those addresses are going to be spam from a commercial location. Once again, now those it'll start they'll start getting solicitation mail like physical mail with that company's name on it because now like if you start building citations and Yellow Pages and things like that you get put on the company gets put on mailing lists, and now direct mail spam direct mail solicitation offers will start getting sent there.

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Credit Card off, like a business credit card, offers all kinds of stuff. You can get reported that way by the recipient of those that mail right because it's going to have some other companies address on there. So I don't recommend that. Also, I don't like to publish the address. One of the other questions we had recently was if you're high if the service area business and you're hiding your business address and the GMB which you should ask for Google's Terms of Service for service area business. Should you go out and build all the citations without the street address? Well, there are only a few platforms that I know of that will allow you to do that. Most platforms to build a citation unless it's changed recently because I don't build my own citations anymore. I haven't for the longest time, you know, we hire that out. But for the longest time, I know that most platforms would require a street address, or else it wouldn't allow you to add a citation to their platform, right.

So again, for NAP stuff for area businesses. If it's a spam address, I don't recommend building citations. I'll do everything else but citations. But if you have a valid business address or you go get like a PO Box where you have a physical place to send mail that you can go collect, then yeah, absolutely, they're still effective, there's no doubt they're still effective. I still use them all the time for clients and everything else.

Marco: I would also add that if you can get hyper-local citations, those are really effective. And everywhere you're looking at the greater picture wherein the semantic where we all we always have to think the entity. It's just another way to validate your entity you. It's your presence in all of these places. It's placed where you've taken the time to go and get that citation to get it done properly. So that you know the more powerful ones like Yelp, those could become part of your same math. And it just adds validity to your entity and I got it guys we did the webinar. Not too long ago right for MGYB Syndication Academy where we talked about ads, I can't emphasize it enough how important it is. And that and one of the reasons why RYS Academy Reloaded the RYS text works so well, is because we focus on the entity right from the beginning. And we push power to the entity so that we go after what I call the end game.

Bradley: I suggest for those of you who didn't get a chance to see it, I mean, you should go, do we have it on MGYB? Do we have the URL, because I think people should go and watch that all day down to our YouTube channel, as well as on MGYB store on the webinar page now, which is that isn't that in the header in the navigation menu now?

Marco: where it should be? So just to drive this into people's head over and over whenever you start working on anything, even if it's fake, you have to make it look as real as possible to Google that there is a thing on the web, and that this thing has some kind of validity. And we talked about the different ways to validate your entity.

Bradley: So just to talk about since you know, we've got time, let's do this, we still got 20 minutes and it looks like some more questions popped up. But let's talk about this very specifically because you mentioned hyper-local citations. So what I want to do is kind of demonstrate here how to get how to find those. Now if you can hire a lot of citation building services that will do this now a marketer center is a pretty good spot to get some of these they'll it's still kind of automated if you want to. I mean, they have like, you know, lists that they build from. I think the best citation building service available is Logan x. There's no doubt it but it's more expensive. You're going to pay more for it, but it's a really good service because they build structured citations and unstructured citations, social citations, document citations, video citations, audio citations, all of those and then they hit all of them with backlinks. Like they automatically build backlinks to the citations as part of the service. They've got a monthly citation bonus service 150 bucks a month. For clients, it's an almost standard operating procedure for me, because it's just really good service. And if they do really, really well, they perform well as, but for hyperlocal citations, I'm just going to use this as an example. I think we're using plumber Fairfax, a couple of weeks ago for an example.

So one of the ways to get hyper-local citations is well one is to take a look at competitors. So like, let's say that John C Flood was, which is the plumber site that we're looking at was a client of mine, okay, or, you know, a lead gen project, whatever. Let's just say that that was the case. One of the things you can do is take a look at the top-ranked, and he's doing well organically at least. Maybe not so much in maps, but he's doing well for organics, but maybe look at FJ hooks plumbing is number one in maps and put that into a notepad file, right so I'm just going to say hooks, plumbing, Inc. And then I always use this is the way that you can do these guys use to have three data points for NAP to have it doesn't matter which two but I typically use the company name and the phone number. Okay? So in this case, it's going to be 783-591-1284.

Okay, do that for each one of the, you know, top five or so. So it would be FJ Hooks Long's Corporation, I think that's the example we were looking at a couple of weeks ago, calories, plumbing, home service doctors in my plumber, heating, cooling and electrical, right, so I would take the top five, I would copy down or jot into a notepad file or an Excel sheet or something like that Google Sheet, whatever their company name as it's listed in the NA and the Google Maps, right, and then also their phone number. That's typically the two data points that I'll pull, right and I'll copy that and I'll just go over to Google and I'll do a search. Okay. And then what I'll do this. And again, you can train to be able to do these guys is go through really, all you need to do is go through like the top two pages and copy the URLs or at least note, you don't need to copy the URLs for them, your competitors or whatever. But in this case, this is the top level, the one and number, the number one position in maps. So go through and take a look Manta, I'd put Manta in the spreadsheet. So if you got a spreadsheet or a notepad file doesn't matter, I just put Manta com, Yelp, yelp.com Okay, Facebook, we know that's a big one that's a branded profile. Anyways, MapQuest. checkbook.org which is interesting. I've not seen that before. Angie's List com white pages. So you guys get the idea. I would go through the top two for every single one of the the the top five listed maps, compete for your competitors that are listed in the top five in maps, right and if you're in the top five, then you know you're going to select the top five plus, you know besides yours.

So what I'm saying is if you're in the top five, then you know, you're going to select maybe one, two, and in four or five and six or something like that my point is to get the top five competitors compared to where you are, and then copy their name and their phone number down and just do a search a simple Google search. And again, he can have a VA do this and go figure out just make a list of the top level citation directories for those companies specific to that area. Does that make sense? That's one of the ways to get the best performing citations for your specific area.

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Guys, there are niche directories like plumbing directories in this case. And then there are our business national business directories which are like Yelp and Manta, for example, and Angie's List would be another one. But then there's hyperlocal citations and want to walk through a quick example of that too. But regardless of the different types of directories again, national which are common, that's what we see the most, Niche directories which are powerful because they're topically relevant, right. And then there's a, there are local citations that are going to be common to specific areas. In other words, there will be certain citations that are going to show up repeatedly for Fairfax plumbers or plumbers in Fairfax, that I could go to Richmond, Virginia, which is, I don't know, 90-100 miles away. And they're going to be a different set of common citation or business directory type sites that are common down there. So what I'm saying is, every area is slightly different. That's why you can't just have a master list and expect that master list to perform the same across all different niches and all different locations. That's why it's very simple.

When you go to Google and you use Google to determine that again, you can have a VA do it take the top five, do it search for their name and address or name and phone number, I'd use name and phone number and then just write down or, you know, put into a notepad file right in the Excel sheet, the business directory domains that are in the top two pages for each one of those five, right? And then you can, you know, you'll see commonalities, the ones that are common across all of those are across all five, which you'll see some of those, those are going to be your most powerful citation sources. So make sure you're listed on that, then to Marco's point to go hyperlocal, what you would want to do in this case, also you can go remember as I said, niche directories right so you could type into just do a Google search and say plumbing directory, right? And I misspelled plumbing but plumbing directory right and you go right through here and okay home advisor you know, I don't like home advisor but my zip plumbers. com that's a local plumbing directory, local, that's a national directory, but they have a plumbing category, obviously, the plumbing info.com right. So national plumbers directory.org so this is how you very easily just put in your service, your keyword, whatever directory and now you've got niche directories those are more powerful than just plain national directories right because they're topically relevant. All right.

Now lastly, for getting hyper-local citations in this case, we're going to say Fairfax County. Business Directory, right? Boom right there. Web NoVa chamber org business directory. That's Nova stands for Northern Virginia. Discover Fairfax, VA. com business directory, Fairfax County, EDA or Economic Development Authority, get your business listed there are your clients business listed there, right. A liable Fairfax county.gov. business right. Find out how you get listed on the Fairfax County. That's the official Fairfax County government website, guys. You can get listed there find out sometimes they're paid listings, who cares? It's it's not usually very expensive. And it's worth it because these are what Marco just mentioned are hyper-local citations. They're very powerful. And it doesn't just have to stop with business directories, you could put Fairfax County blogs, right? Because a lot of times you can actually get listed on Fairfax County blogs guys, it sometimes it just requires outreach to the, you know, the blog owners and maybe you have a press release written or something like that and you reach out. And again, you don't have to do this, you can hire people to do this and have them reach out to them because guys, these are all local blogs now talking about events and activities, and, you know, places to go, and products and services and all of that kind of stuff that is hyper-local, local to this area. Those types of links are so much more powerful than links that anybody can get from anywhere from like national directories if that makes sense. Because Google understands there's that geographic relationship. There's that geographic relevancy, and it's so much more powerful. And so again, these are all kinds of thing. I mean, there's a ton of them that just popped up right here, right that you could potentially get listed on Fairfax County, let's say newspaper that a lot of the times there's business directories there, and you could put online newspapers, things like that. But a lot of times there's classifieds. And you can get, those are powerful citations, you can run little classified online classified ads that will give you a link from those local newspaper and online newspapers. Again, very, very powerful.

Something like Topix. Topix that we used to hack these long years ago. If you guys are familiar with Topix, there's Topix.com Fairfax, that's like a forum. And there's, there's a local location forum, like there, this site is siloed. Well, and it's got forums specific to locations and you can actually kind of there's this requires like some social engineering stuff, but you can actually go in and start a thread and at like with, you know, a profile you want to use multiple profiles with multiple IPS but most of you have that kind of stuff anyway, but you can go in and register and ask a question like and start a new thread in the fair in this case, like the Fairfax County topics category. And there's a lot of traffic and traction in there, guys. And it's very, very powerful. And you can start a thread and say something like, Hey, I just moved into the area. And I really need a good plumber in Fairfax, work your keywords into the question, any recommendations, right and leave it like that and then login with another account that under a different IP that you may have answered, you may have commented on some other threads within that same category, the same Fairfax category, so that you're not just posting a link because a lot of times in these types of forums that if you if you're new and you post a link, your comment will get moderated out. So if you season one of those accounts to where you can, you know, you created some comments again, guys, you can hire all this stuff out you can train a staff member or VA to do this kind of stuff for you. But if you season an account that so that you get past that threshold to where you can drop a link, then you use that profile to go in and answer that question from the other profile Hey, I just moved in the area, I'm really looking for a good plumber in Fairfax. And now you drop. The first comment underneath that is, hey, here's a great plumber. It's what was the one that I was saying was my business FJ hooks plumbing, Inc, they're located in Fairfax, here's their phone number. Here's their website URL. Now that's a citation from a very powerful Local Business Forum. With it now being the first comment in a new thread and other people will come in and chime in on that thread. And that social engagement, other people commenting on that actually pushes more power into that particular thread and makes that citation even more powerful. That's very, very powerful. Most people don't do that because it's not as easy as just going and hiring a citation building service. It requires manual work, but if you want really good results, that's how you do it. I mean, and again, guys, you can train a VA to do this stuff. It's not something that you can find in a service online typically, but you can train a VA to do this stuff for you and you're going to get much better results. Okay. So hopefully that was helpful. See, we can do this on Hump Day hang out sometimes. That's usually what we do in our paid groups, right? Go into training.

What Will Happen If IFrame A Good Content From A Money Site To An Exact Match Domain?

Alright, Ji says, what if I iframe a piece of good content from my money site to an exact match domain? So you mean buying exact match domain and just put iframe a piece of content into that? I mean, sure, but you can do that with the G site. I'm not I mean, I don't know why you get more power out of doing it from an Amazon s3 hosted page or a G site than you would from bindings an exact match domain that has no inherent authority. Right? Because you can build keyword relevancy from putting content around the iframe is my point. So why not use something that has massive authority already, like a Google site, which is on the Google domain, or an Amazon s3 page write an HTML page that's ham hosted on Amazon bucket now you're you're you're siphoning authority from Amazon, right you can create the relevancy what you don't need the exact match keyword in the domain, you can create the relevancy from the content, the text around the iframe, and in the metadata and in the Jason structure, you know, the LD structured data, all of that. So,

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I mean, I get where you're going with that, Jay, but that's not, you know, I think you go about it better than going out and buying an exact match domain that as essentially starting from zero, you'd have to build some authority to that. And I just go ahead and use what's available to us for free, right. So the exact mastermind only has an iframe from my money site and that and I link a spam GMB to the exact match domain. I'm not sure what you mean on that. A spam Google My Business. So you're talking about like, building like lead gen GMB assets, you link that to your exact match domain. Oh, I see what you're saying. So you're talking about if you're going to build additional GMBs, and you iframe with a different domain and exact to match them. And that becomes your landing page. But really it's a page on your web, your primary website that's just iframe into it. I don't know. I, I don't know. I don't know if I would do that. Marco, what do you think about that?

Marco: Whenever someone asked me what if questions, I say, test it, and let me know what happens. Yeah. Because I can't tell you what if on every scenario that I haven't tried, but what I meant by when I was asking, what do you think about that, as I'm not sure that I would want to iframe a money site page into a domain? That was it. That was only set up as a spam GMB asset with just my money site. I framed and knew it as the landing page like in other words, I don't know if that could cause any negativity. If Google terminated that, you know, I would say on that if it's going to have a TMP and he's going to take the time to work on the entity power up the entity. It could work but I would as you said, I spend my resources my time and my money on just getting the power from a D site where you know, you can't harm your money site, because Google will just won't pass a penalty though. Yeah.

Bradley: Yeah, I agree. I'm not sure that I would do that I mark is right. I would recommend if you wanted to try that you'd have to test it. I can't we can't speculate on what would happen. I mean, I personally wouldn't want to do that because it doesn't to me. As I said, I'd rather I guys, you could even use a Google site is your domain, your website URL for GMB? You know, you can do that. There's I've never seen it not happen. You know what I'm saying? So why not just use that right? You can create a Google site and flesh that out a bit and make that the website of the GMB. That makes sense. You still want to create the GSB website and put that in the appointment URL. You know, you can that's what I've been doing. So he says, What can I expect Google picks up the content starts to rank for the exact match again. I don't know how that would treat this G. We haven't tested that. And so, you know, it would be speculation so I don't know. I honestly don't know. So,

How Quickly Can You Livestream Videos To A Channel Connected To A 4-Ring IFTTT Network?

Dan, the man says, or Dan Damman How quickly can you last new videos to a channel connected to a four ring IFTTT network so as to not go too fast and destroy the syndication network effective. I mean, you can live stream whenever if you're talking about, you know, publishing multiple, like, for example, just using it as a spam channel where but it uses live streams as opposed to uploading.

If it's a seasoned network, it can you what I mean by that is if it's got some age to it, and you've slowly, you know, started posting to it, and then slowly ramped up the speed with which you post with the velocity, whatever you want to call it, the frequency of posting, then a lot of times it'll it'll be okay. But if it's a new network, a newer network, and you start posting, you know, multiple times per day. Especially if they're spammy videos with similar content, that kind of stuff, then you know, you can get a lot of your network properties terminated. So that's why, as I said, I, you know, in my opinion, you're better off doing that, if you're going to do that kind of stuff that you're, you know, you don't.

A lot of times you don't need syndication networks, if you're going to do that type of, I don't know what kind of a strategy you're asking about specifically, I'm only making assumptions here. But a lot of times you can get results with YouTube spam stuff, by just using multiple accounts, YouTube accounts that don't even need syndication networks. Why not? If I'm going to take the time to build or you know, purchase, you know, spend money or whatever on syndication networks for YouTube syndication stuff, I'm going to try to keep them around not spam them to death. Right. And so typically, the videos are going to be a better quality it's not going to be the same video just spun. You know what I mean? Like to change the video encoding and that stuff and continually repeating publishing the same damn video. I've seen that too much. Guys, and that shit used to work years ago. And I guess you can still get some results from that. But most people, you know, don't react to those kinds of videos. And honestly, a lot of the syndication network sites and stuff will actually terminate, because they detect those as spam. So I would recommend if you're going to take the time to build networks out or purchase networks, which is what we recommend, and certainly, that you would try to keep your channel and the content good enough to where that's not a date, you're not in danger of doing that. So if you're actually doing real live streams, then I wouldn't worry about it at all, because they're all going to be real and unique. They're not spammy. But if you're just using live streams, and you're basically mass, you know, duplicating a video and constantly re-streaming it to a channel or uploading it to a channel that's connected to syndication networks, you're in danger of getting those terminated. Okay, especially if it's brand new.

We got more questions and we can answer now so we almost shut it down. And at the very last minute when we almost took it from you guys, you posted a shit ton questions that now can't be answered.

So next time post early guys. We're going to wrap it up. I've gotta run guys. My daughter's got a softball game tonight I gotta go to so unfortunately, that's gonna be it for today. So thanks for your extra engagement. We needed it guys we appreciate that. Thanks, guys for sticking around.

Bye, everyone.

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 235

By April

Click on the video above to watch Episode 235 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, we are live! Welcome everybody to Hump Day hangouts Episode 235. Today is the eighth of May 2019. And just want to say first of all, thank you for watching. Whether you're watching us live at https://www.semanticmastery.com/hdquestions, or if you're checking out the replay on YouTube or wherever the heck you are. Just want to say you know, a lot of times we get asked where to start with Semantic Mastery. This is the place to do it. You can ask questions, again at https://www.semanticmastery.com/hdquestions. But secondly, you should grab the Battle Plan and you can find out more about that https://battleplan.semanticmastery.com. If you're ready to take things up several notches and you want to either start or grow your local digital marketing agency, you should join this Semantic Mastery Mastermind You can find out more about that at https://mastermind.semanticmastery.com. So with that little bit out of the way, we got almost a full group here. We got four out of the five of us. So we're going to go through and say a little hello. And I'm going to start with Hernan because he looks like he's eaten. What's up, man?

Hernan: Hey, dude, it's good to see you for change, you know? We're not running in the woods and whatnot and it's good to see you back and have the Hangout so everybody. I'm just messing with you. I like you.

Adam: I like your shirt. You got your Semantic Mastery shirt on

Hernan: I got the Oh gee, you're on Yeah. So it's good to be here man and a lot of good stuff coming up. I'm really excited to be here some good stuff.

Adam: Well, you did. Speaking of good stuff, you did some training for the Mastermind not too long ago, right?

Facebook Training With Hernan

Hernan: Correct. Yeah, we did actually we went deep into lead ads, how to target for Facebook, you know, my kind of my material and my stuff is Facebook. So and I've been doing Facebook for a while and I show the guys mostly you know how to target specific areas on local, and specifically, we went into how to target those services that are hard to target on Facebook, like for instance, injury attorney or emergency plumber or tree Service. Like, how do you target them? And how do you target those people? Right. And then we went into that it was pretty cool. And then got a couple questions on our Facebook group that we have to it was cool. And I would you know, if there's a demand for it, we will definitely, you know, expand the content that's on there. And we can even do like a step by step thing on Facebook ads. And yeah, now it was pretty cool. Pretty cool.

Bradley: If I made briefly because I've had an aversion to Facebook for years. I've never had any desire to do it Facebook ads, but I'm actually in the process of setting up my first ads account what I've tested it in the past, but like I got tired of it immediately. So I never really followed through. But after her non-straining, I said okay, it's time I'm, you know, dabble a bit in. So, believe it or not, it was good. I mean, her, not his training was enough to finally convinced me to use it. Because it looks like being able to use Facebook ads for local leads is gotten a lot better than it used to be. And so there's really no reason why I shouldn't also know how to do that. So, honestly, thanks. Thanks, Hernan and I will certainly be leaning on you for some advice as I get the campaign further developed.

Hernan: For sure. Yeah. 100% and you know, to mention that and I'll finish with this, Facebook just launched a new campaign objective which is called store visits. So whenever you have a client that has a store like I don't know a dentist or not, not people that will go out and serve other people you know, in the clients place but rather the clients that are customers go to their locations, Facebook is setting that up so that they will know when somebody goes into stores just by GPS if they have you know if they have like 4G or whatever, like they have their GPS open on their phone, they will know so you can entice store visit and store visits on Facebook, which is pretty cool. So I'm still testing that new that but there's a lot of stuff going on for locals which is pretty cool.

Bradley: Very cool.

Adam: Awesome. Alright, moving down the line. Marco. How are you doing?

Marco: I'm gonna crack open my beer

Bradley: starting early huh?

Marco: A toast for OGs everywhere man, I'm almost 16 years online. So I know I was a bit late, right 2003, 2004 because the web had already been on for quite a while but I mean back then, it was the wild wild west and you really had to be on your toes to get but I mean there's so much money to be made back then. And you know how they say in fashion, everything that was old is new again. Because it'll kind of filters back. That's what I'm seeing right now. I keep telling people like it's the way it was back then. How it was to make money. You just got more links to them. The other guy didn't you outrank them and you just piled a ton of keywords in the anchor text. And so you got really good rankings. And if you did a little bit more manipulation, then it was more money. That's the way it is right now. Google has tried to obfuscate the playing field. They've tried to trick people into thinking that it's something that you need a Ph.D. for. Their coders might need master's degrees and PhDs but we don't. Because we simplify, we filter it down. That's what we do in our Mastermind. That's what we do. And in our paid groups, we filter it right. It's like pouring a cup of coffee, you go through a lot of steps to end up with a good cup of coffee, but the process for making the cause it's really simple, hot water through the grounds and you get the just great cup of coffee, but that's the way it is now you filter out all the bullshit. And you get this great big pile of money, guys. It's never been easier. Well, let's say I don't know how I'm gonna stick to that it has never been easier to make money online than it is right now and so from beautiful Costa Rica to the rest of you guys, keep working on that POFU path man. It's POFU for bus cuz all you get in the middle is a big fat What? I'll leave it at that.

Adam: That's awesome. Yeah, I was doing my sneaky finger back here but yeah, yeah, good setup better, Bradley. How are you doing man?

Bradley: Good. I'm happy to be here. I have another Facebook thing to mention is I was trying to set a new page up in Google our business Google See I always just revert to Google but Facebook Business Manager so that I could run ads to it. Well, I had a business manager account, but apparently, it was disabled for running ads because it stayed inactive for a long time and I didn't know that until after I'd had a new page to it. And I tried to once I realized that I couldn't run ads to it, I said, Okay, well, let me delete this page from the business manager. Well, apparently, the business manager ends up owning the page. So when you delete the page from business manager, you like delete your admin access to the page. And I didn't know that. So again, I'm not much of a Facebook user. And I was the only admin of the page but it removed me. And so then it was like an orphan page, there were no admins at all, no managers. And so I contacted Facebook support and said, help, you know, I need access to my page and they made me print out like or type out a what they call it a declaration of like, and it had like, all these different steps of who I was, I had to provide photo ID, who I was, what my relationship was to the page and to the business to the other admins of the page, which there were none. I had to put this declaration under penalty of perjury that I was who I said I was and then go get this thing notarized in order to get access to my page again. So moral The story is, if you don't know what you're doing, get help first. And don't ever delete yourself as an admin from a page if you're the only admin because they'll make you jump through hoops. But long story short, I did get access back to it again, it was just it was a nightmare. But it was pretty important because it was crazy because I went ahead and added another created another page because I was like, screw it. I'm not going through all that I'll create another page. But I couldn't use the same slug or page name, you know, the page URL, the username, I guess. And also like, for whatever reason, that page that was orphaned and now was ranking for like the company name and like the other one wasn't. So I just went through all the hoops that they've jumped through but now I think I'm ready to start advertising but that's why I said Hernan I'm going to lean on you buddy. Because I have a feeling I'll screw something else up if I don't.

Hernan: Got you. Don't just don't break anything.

Bradley: Don't touch, don't touch.

Adam: Well, we got a couple more things we want to cover. Before we get into the questions. First of all, we've been adding more and more done for you services at mgyb.co. If you haven't been over there, head over just again is mgyb.co for your premium done for you, SEO Services not going to run through the laundry list. There's a lot of really great services you got syndication networks, RYS stacks, all sorts of stuff. Go over there and check it out. And if you're checking this out on YouTube or even if you're not, head over to YouTube, check out Semantic Mastery subscribe to the channel. If you come across clips you like or they'll be helpful share them with people. We're definitely trying to grow the channel and help people out to we get a lot of feedback that that's a really helpful place for people to go and, you know, get answers basically their questions. And then last but certainly not least, want to tell everyone about a special opportunity coming up soon. We're going to have early an early access opportunity to some advanced training to the successor to Local GMB Pro so I don't know Bradley are you guys if you want to talk a little bit about that. I know we're still kind of in the secret phase of this, but I wanted to let people know that that's coming up so they can start to plan to be involved in that.

Bradley: I'll go first. Yeah, so we're going to do kind of like an update or the successor version 2.0, whatever the bigger, badder, better version of Local GMB Pro, where it's going to incorporate more than just GMB assets, which is what we did originally because it was rather new at the time. And we were able to get significant results with just staying within the Google ecosystem. However, the reality is, most clients obviously are going to have self-hosted web sites and they're going to have a presence across multiple other digital properties. Facebook, you know, citations like Yelp, for example, which by the way, I'm going to do a little bit of Yelp training today guys, briefly before we get into questions too, but most clients, okay, if you're just building lead gen ss, it was perfectly fine to stay within the GMB ecosystem or the Google ecosystem. Excuse me.

But when it comes to doing like client work, typically or for running like a real business, for the most part, you're going to end up having a self-hosted website, you're going to have multiple social media properties syndication networks basically have, you know, just a presence on a lot of other properties. And we want to be able to incorporate all of that into the new training, which is going to show how to use Google and Google My Business to help get better results for everything, your digital presence across the board. And so that's really what we're going to be doing. Robin, Marco, you know, Marco always puts mad scientists cap on and goes deep into the lab and starts trying to break shit. And then that's where we develop products most of the time. So he and Rob are going back into the lab, essentially, and they're in there now like starting to figure out other stuff plus a lot of stuff that we've learned over the last many months especially with scaling the GMB stuff that we're going to incorporate into the new training. And we're going to do it in a slightly different model this way, and that's what Adam was alluding to. We have an opportunity for people to come in kind of an early bird special, where we're going to do live training and live updates via webinar over the course of several weeks. And we've got a couple of case studies going on as well, that will be a not just us too, we've also got some of our members like our Mastermind members, essentially, that are doing case studies.

So there will be some diversity, as it won't just be us teaching shit, there will be case studies from some of our members that are applying what they're learning. So it'll be slightly different. It's going to be kind of a new format, how we produce that training. At the end of it, it's obviously going to be all packaged up and sold as a product. But if anybody wants to come kind of real-time, follow along through the process as we're developing the product and recording the training and that kind of stuff and through the webinars and get access to directly to us for QA and those kinds of things. That would be the best time would be to come in on the early bird side of it like through the presale offer that we're going to give we're going to make available here shortly. Marco, do you want to comment on it?

Marco: Nah, we're just gonna try to break it.

Bradley: enough said.

Adam: Alright guys, anything else? Are we ready to get into it?

Bradley: I think we can get into it.

Adam: All right, let's do it.

Yelp Ranking & Link Building Technique

Bradley: All right, we don't have a lot of questions just yet. So there's something I want to cover briefly because I just actually had a client reach out to me, who does. He does a lot of Facebook stuff or excuse me, not Facebook, Yelp stuff. He's a contractor and he was doing a lot of Yelp advertising. And then Yelp went on kind of a rampage recently, guys within the last six months or so. And they've done this before, but it got really bad about six months ago, eight months ago, somewhere around that time frame where they started to hide reviews. And they filter them out. And I've read multiple articles online about like they've actually come out and stated that two businesses that have too many five star reviews look unnatural whether they were natural reviews or not, it looks unnatural. So they started hiding them or filtering them. And so my, my client was pissed because he was spending, I think $1,000 a month or like $1200 dollars a month or something on advertising through Yelp, I wasn't managing that for him. I do the SEO for him. But ever since they started filtering reviews, like he, you know, some of his traffic has actually died down even though he's a paid advertiser with Yelp. And so I know Yelp says that they don't promote any organic part of Yelp, advertisers over non-advertisers. But it's just like Google guys, you know, you Google says you can't use paid ad traffic to get SEO results. And that's bullshit. We've proven that over and over and over again. So Yelp does the same thing. If you're an advertiser, you get promoted more both as an advertiser as well as organic results. And if you stop advertising, they'll start to demote you essentially. And we've seen that time and again.

And so anyway, he reached out to me the other day to say that, you know, Yelp's been pissing him off. He's still an advertiser. He doesn't advertise as much. He's actually spending a part of that now with me and Google ads, we're doing some display ad stuff and some YouTube stuff. But and I think part of the reason that Yelp has started to pull back on his exposure is that he has reduced his overall ad spend. And so he was asking me about, you know, is there anything that we can do SEO wise that can help him with Yelp. And so I did develop, I've tested this in the past. Now, I'm going to share with you this method I've shared it in the past on Hump Day Hangouts as well. But I think it's valid. And I do want to express like one disclaimer, a caveat to this is that yelps algorithm is there's a ton of different ranking factors inside of Yelp, similarly to Google, but they're not the same as Google and they're changing. Rather, they evolved, they change rather frequently, Yelp does, what they do in order to determine where the organic listings are going to rank now if you guys have ever been and I'm going to grab the screen and we're going to go to a quick demo. But if you go to a Yelp index page, for example, you'll see that there's a bunch of advertisers now at the top before you even get to the organic section. But what I want to point out as a way to do traditional SEO stuff, which is Yelp guys, you can absolutely hammer it with links. And that's one of the ways that you can actually get an individual Yelp page listing page to rank above an index page in Google search. Now in the past that by doing that by pushing a bunch of link equity link juice, essentially throwing a whole lot of links at a Yelp page, you could get a Yelp page to outrank an index page, a Yelp index page in Google search, which ultimately had an effect on the ranking within organic Yelp too, right. So within Yelp itself, however, I don't know that that's still the case.

So I'm about to test it but you guys know we have MGYB we've got our link builder in there. Our master link builder daddy at his services are now available in our store at MGYB.co Well if you go check out link building, you'll see it. And the top-level package for link building for just two tiers of links, we didn't add a third tier. But it's I think it's 20,000 tier one web to auto links, and 150,000, tier two GSA links, it comes out to be 360 bucks, so, but it's super, super powerful. And if you know what to aim it at, you can get results with that. And so I actually just yesterday placed an order to target my client's Yelp page with that two-tier link building package. Again, 20,000 tier one web to auto links and 150,000 tier two GSA links, and I'm going to show you exactly the URLs that I targeted for the Yellow Page to show you guys how you can really just push a shit ton of power into there. Now in the coming weeks, it's going to take roughly a month for that link building package to be completed as well as the indexing and all of that so and you know, I'm going to set a calendar reminder to bring this up again in a month. Once I have some results. I'm obviously going to blow out my I'm tracking the Yelp rankings right now with this. So I can see that type of movement I can get out of it.

I'm tracking the Yelp rankings in Google, I haven't figured out how to trap track the Yelp rankings in Yelp yet, other than just manually for some of the cities that we're targeting, which is you know, we're targeting specific keyword plus about five different cities. So I might just do that manually, but in a month, I'm going to send you guys or I'd like to on a hump day hangout provide an update to show you guys what kind of results we got with pushing Yelp and Google as well as what it did what kind of effect it had on the Yelp listing in Yelp itself. So let me go ahead and grab the screen and show you guys exactly what I was talking about. Because there's a lot of URLs inside it out guys that you can you can hammer with links and since it's Yelp, it's like Amazon or Google you can throw kitchen sink spam at it. And so it's a perfect buffer site to use to just push a shit ton of links into so let's just do something like I don't know we'll say plumber Fairfax, VA.

If you guys have noticed this, let me zoom in on this a little bit for local. Guess what the back again, really big for local keywords guys like especially for contractors. If you take a look, you'll see it's citation sites, business directory sites are back again, like, there's it seems like this happens every it goes in cycles. Google will show business directory sites for local searches, especially for contractors. I don't know because I stick mainly with contractors, guys. So I don't know about other industries. But it looks like for contractors stuff that, you know, goes in cycles, it seems like there are periods of time where Google will push the directories down and allow websites like individual websites to rank, but then it comes back where the directories come back again, and then it's the directory index pages, which I always thought was funny because think about this when you go to Google and you do a search for a keyword phrase like plumber Fairfax for example. If you click on one of these, all that does is go to another index page. Remember, this is just an index page, right? This is a Google index page. And this is what Google is saying as the top 10 results for this particular keyword search, this search query, and it's just showing an index of the top 10 index results, right. But then if you click through, and by the way, that's number one, right Yelp. But if you click through what is Yelp, and Yelp is nothing but another set of indexed results. So it really to me, I think it's shitty that Google does that I think Google should be promoting individual websites or even individual pages on the business directories, not another index page. Does that make sense? Because to me, it's like, why would you go from one index to another index? It doesn't make any sense but again, it goes in cycles. It seems like that's what happens.

But if you take a look like Yelp has their Angie's List, Home Advisor looks like this is another index type page, bestpickreports.com. So you can see there are obviously there are some individual businesses ranked here. But there are multiple indexed index pages essentially from other business directories. So that what I'm going to show you though, is how in the past and again, it's been a while since I've done this, so I'm anxious to see if I can still achieve the same kind of results that I was able to in the past. But that's how do you get an individual Yelp listing to push above the index listing, right. And then ultimately, hopefully, we'll be able to not only push it in Google, but also get an individual Yelp listing to push above or at the top of the organic section in the Yelp listings, which by the way, look at this, if you take a look guys, this is the sponsored results. I'll zoom in a little bit. This is the sponsored results section. So these are advertisers, people paying in Yelp just like Google does. The sponsored results are always at the top but take a look at how many there are. There's 1,2,3,4,5,6,7,8,9,10 looks like there are 10 sponsored results before it even gets to the organic results. So it makes sense.

So again, it just to me, it's, I don't think it's right that they do this, but it is what it is. And there's a lot of traffic to be had on Yelp. By the way, if you're, if you're if you've never been listed on Yelp before, the moment that you get listed on Yelp, you will start to get hammered relentlessly with sales calls from Yelp, trying to sell your advertising and no matter how many times you tell them no, they will continue to call and they'll call two and three times a week. And it's absolutely insane. I think it ought to be illegal, illegal. You know, with all the lead gen assets I run. It's crazy how many calls my call center fields from Yelp reps, and they always say the same stupid thing every time they say oh, well, we're the new Yelp representative for your territory or your area. And we're just calling because we're offering some new advertising packages and blah blah, it's always the same pitch, but it's all bullshit. It's no matter how many times you tell them, take us off your call this leave us alone. If you've got a listing on Yelp, they will call you to death, especially if you've claimed it just so you're aware of that.

Alright, so anyways, let's just pick one of these for a second. Actually, this guy right here used to be an SEO client of mine about four years ago, Cardinal plumbing. Anyways, let's just scroll down. Let's use that one. Okay. Again, used to be an SEO client of mine. If we go in here, it looks like they've got 52 photos. This is what I want to show you about how to push power into the Yelp listing for Google sake. But also, like I said, it used to have a significant influence on Yelp, too. But I don't know that that's the case anymore. That's kind of why I want to test it. So first of all, I would grab this URL right here and open up a notepad file standby. And I should probably open an Excel file, but that's okay. I'll just use notepad because it'll be easier. Let me change the control plus

Alright, we're just going to use Notepad, you can clean it up, obviously, if you're using a spreadsheet, but that's going to be the primary URL, right. But there's a ton of other URLs on this page that I want to show you that you can also push link juice into some of which are canonical URLs, which won't show if anybody you know, it doesn't show in a backlink analysis tool, like AHREFs or Majestic or something if you're building links to the URLs that are canonicalization to this URL. So in case, you guys hadn't seen this before if we click on right click view page source. You scroll down a little bit, right here, you'll see the linkrel=canonical, and that's the URL that I just put in my notepad file right there. Well, all of these are the different language or what they call, a href language tags. So these are all URLs for Yelp in the different countries. And what they are every one of those URLs are canonicalization to this URL, right, which is the primary US English, you know, yelp.com URL for that business. So that makes sense. So what you can do here is actually grab all of these URLs right here. Now you have to trim them obviously down to the URL and get rid of the HTML code. And that's why, like I said, having a, you can do this in a spreadsheet, you can do you know, find and replace, to get rid of some of this stuff, all that kind of stuff. What I like to do guys, by the way, is just put in like a tab, right there and a tab right here. And then I do you know, I'll do a Find and Replace and get rid of all of these all at one time. And then I'll do that in this case, I do sterling-4. And then if I replace, I do sterling-4 with the tab and then replay up, let me just demonstrate it honestly, because if I don't, some of you guys are going to know how to do it. So what I'm going to do is actually grab this right there. I'm going to go to find and replace or replace And I'm going to say replace al and what it should do. And in fact, as I said, I need to grab this actually need to grab that right there. Anyways, I'm not going to go through that. But you can trim that down to where do you end up with just the URLs, okay, that's what you want to do. There are also tools out there that will do that kind of stuff, trim it down to just URLs. Anyways, once you do that, now you've got all these different URLs that you can build links to. So that when you're buying a big link building package, or you're, you're if you're doing your own, if you use link building tools, I can't stand doing that shit. But if you do it you're on your own. It's better to have multiple targets than it is to just hit all on this one URL. You kind of want to spread the link juice out across different target URLs, but they all benefit the same URL, this singular URL up here. Does that make sense? So again, that's a really good target there, use all those different canonicalization hreflang URLs.

Alright, so let's keep moving. Next. If we actually go up here and take a look at the images here, guys, it says there are 52 photos. So if you click that little icon there that said, See 52 or 52 photos, each one of these if you look at the URL bar, guys, the address bar up here if I click on that, look at that, that's a unique URL, right? If I move it what to do, it changes to another URL. So every one of these is additional link targets that you can use to push additional juice into this Yelp listing, right. So I wouldn't recommend that you go through that's funny, because that photo was one of the photos we put on the website that I did for them, like four years ago. So that's an old photo. Anyways, uh, every one of these is another URL that you could build links to. So I wouldn't recommend that you go manually copy all these. So let me give you a little shortcut is in the Chrome Store, go to chromestore.com or whatever, go do a Google search for Chrome Store. click through and then type in link grabber. And that's this thing right here. You can see I've already got it installed on my in my Chrome browser. Okay, so from here, what we're going to do is just close this out to where we're on the photo index page, and all I'm going to do is click the link grabber. And if you scroll down here, right here, you'll see starting with, it always says yelp.com slash biz underscore photos. So those are the photos right there on that index page. Those are all the URLs to all those photos. So all I gotta do is just copy these right here. And go play and paste these into my, as I said, it would be better if I had a spreadsheet, but I would just put them right there. See that, guys. That's another whole set of URLs that you can build links to see that they're all unique URLs, it's all going to push power or juice link equity right back into this top-level URL right here. All right, and so again, same thing, you would just go to the next page right down here, and you click link grabber again, come down here where it starts to say biz underscore photos, you want to copy those down to here, copy them to clipboard and then go paste them into your link target file, whatever that may be, in this case, notepad file. See that?

So now again, once I had trimmed all this shit down, I'd end up with this URL, all these hreflang URLs, and then all of these image URLs. And now, there's probably other URLs that you could also build links to. I mean, I know there is, for example, if you wanted to, you could actually scrape the review URLs directly to the reviews and that kind of stuff. So you can get as crazy as you want anything on this page that has its own URL, you could actually add to your link targets, and then just throw kitchen sink spam at it. All right. And that's how you power up a Yelp listing. So as a brief little tutorial, I wanted to share with you guys I will give an update. I'll try to set a calendar reminder to revisit this in about a month once I have the reports back from our link builder and all that kind of stuff and see what kind of results we've had.

Okay, anybody wants to comment on that? Or can we move into questions?

Adam: I think we're good.

Bradley: Okay. Moving on.

Is There A Way To Delete Add Redo A Google My Business Listing?

Okay, so MISSMOVING got the first question. She said. I'm assuming it's a female says, Hello. I'm having a problem with Google My Business listing two of them and want only the ones in New York City, I need to know what to do and will I be able to delete and redo these listings? Well, with it, that's not really much information. I'm having problems with my GMB doesn't really explain to us what kind of problems you're having. So I can't really give you any advice on it. If I don't know what the problem is.

There could be any number of problems, right. So I mean, specifically, what are the problems? That's something we would need to have more information on before I could really provide you with any valid advice. That said, would you be able to delete and redo those listings? Well, I suppose you could if you were able to re-verify or verify under, you know, new locations. The problem is if you've already got a verified listing, I mean, that's one of the challenges, right is to get a verified Google My Business profile. It won't even publish now until it's verified. So if you have the ability to reverify new listings. If not, you can buy them from us. We do it at mgyb.co, our store, you can actually for a while we had to shut it down guys, but right now we're able to do it again. So if you need GMB verified listings, you can get them from us while it's still available, right? So that's something you could do you know it again, without enough information, I can't give you the proper advice, because in some cases, it's wouldn't be wise, in my opinion, to terminate, suspend or delete, I should say, remove a listing, when it could just need some work to get it to come back. Like for example, sometimes you get what's called a pigeon filter. And that's something that happens. And in fact, I've experienced this recently with some of ours, based upon the local least pro method, which was getting a lot of listings, kind of within, you know, they could be in close proximity to them to each other, and that can cause some pigeon filter issues. There are ways to get out of that, but initially, it can cause pigeon filter issues. And I think Marco calls them also soft suspensions. And there are ways to actually get that lifted or removed or to pull it out of that kind of sandbox state. But you know, again, it just depends on what the overall like what we think that the problem was before I would determine whether or not I would just abandon the listing altogether. Or if I would put the effort in to get it out of the sandbox essentially. So again, without enough information, it's really hard to give you a piece of proper advice on that.

Is There A Link Shortener That You Recommend Besides Firebase?

Ken Robert says, besides Firebase, is there a link shortener that you would recommend using and who to stay away from? Um, there's shit what does it Rebrandly, I think is one of them. There's or snip.ly, I think there's another one. There's a lot of those that you can do a lot of really cool stuff with. Where you can add like header codes like pixels and stuff into links and that kind of stuff that you could use. You can actually, you have a subscription, a paid subscription, you can actually brand those domains to something I do guys, I just create my own link shortener like I've you know, I've done it with a couple of different domains. And I just added Pretty Link the plugin. And I use my own domain as a link shortener now Now, obviously, there's not an inherent authority in that yet, but over time, it will build some. But you know, that's what I've done. Marco, do you want to comment on that at all?

Marco: No, because I keep pushing Firebase.

Bradley: Yeah.

Marco: He says, besides Firebase to me, everything else is just I don't know. Whatever.

Bradley: Okay, well, there you go. And there is a way to get good links out of Firebase guys. I just don't know how to do it. Marco does but he won't share it. So, unfortunately, you won't hear that.

Is It Possible To Create A New Google Account And Build Drive Stacks And Point Everything To An Existing GMB And Client Website?

Ken says I have a client that has an established GMB but I'm not going to have access to the GMB or associated Google account. I already know what Marco would tell them. Anyway, is it possible to create a new Google account and build a driver a drive stack, Gsite, Youtube, @ID, etc. and point everything to the existing GMB and their website? Is it an issue doing it doing that from outside the Google account that's not associated with the GMB? I mean, that's your next best thing can In my opinion, I'll let Marco comment on that. But, you know, it certainly, in my opinion, would be better if you could get access. But if you can't, you can't, then that would be this the next best thing Marco, what do you say?

Marco: I say that a client who won't give me access to a GMB as a fire or former client? Yeah. I mean, I'm gonna I'm sorry, what? Why do you have to go to all of these extra steps. And if you do have to go extra steps, if they make you do all of this, I hope you're charging enough to make it worth your time. Because you actually have to mirror whatever it is that they did on the GMB and that you have to try to push over from one hop instead of working in the golden frame right, so to speak, which is GMB, the GMB itself for the company and anything else associated with it just makes your job harder. Which, you know, I, I don't understand that. And again, I won't even deal with someone who says, Well, you can't work on this GMB. Okay, then we just can't work there.

Bradley: Yeah, I agree with that, if you have a client is making it hard for you to difficult to do your job, it actually puts you at a handicap right? A disadvantage. And so if that's the case, you charge them a premium, you know, and I totally agree with that. And clear state that very clearly in your proposal, like, Look, if you give me access, I can charge you this much. But if I have to do everything, like the secret scroll route, right, like take the back door to get everything done, because you're making it difficult for me to do my job, then I'm going to have to charge you premium because it's more work more effort, more time, all that kind of stuff. So I agree with that. Totally. But yeah, I mean, lastly, as I said, you could, again, that's still going to be a much slower route, and my opinion because it's not the same entity. I mean, it's not the same account, you can still push authority and all that, but it's not the same.

Does Using A Tracking Phone Number To A Client's GMB Listing Trigger Any Negative Reactions From Google?

Okay, Gordon's up. Hey guys, thank you very much again for your hump days help. You're welcome, as usual, is greatly appreciated. I presume that if you wanted to use a tracking phone number for client clients GMB listing, you could simply go back and edit the existing citations to replace the original number with the tracking number, but will doing that trigger any negative reactions from Google or make it more difficult to rank the listing in the three pack? Well, yes and no. It depends on how you do it because you can add additional phone numbers and GMB, he doesn't have to just be one. So it depends on what you're trying to track if all you're trying to track is the phone numbers to the Google listing. Right and then you can add the tracking number as the primary number in the GMB and then move. Whatever the number digital number was to the secondary number in GMB and Google will know both numbers are there and associated with that GMB profile. So your existing citations, it will not cause an NAP issue because even though the published phone number in Google will be your tracking number and the citations will be the original phone number, Google knows because the original phone number is still part of the GMB. You haven't listed inside the GMB but it just might not show as the published number. Google will know that it's still part of the GMB itself right? It's similar to service area businesses, right? Most business directories will not allow you to publish a listing without a street address. And we get that question a lot of people say well, now if service area businesses if Google does not allow you to publish your physical address your physical location in the service area businesses in the listing, you have to go clear that before you even add your service areas or else you can get a suspension in GMB. When people say, well, then can should I go publish citations or build citations with just city-state and zip as opposed to a street address, city, state, and zip? And no, because first of all, most directories aren't going to allow you to have a listing unless you have a street address. But even if you do, I would recommend that you still have the street address showing in the directories because you want to make that association between that kind of push that same data, right, you want that data consistency. But what I'm saying is if so if you are building citations, your business directories most of them are going to require a street address but your GMB doesn't show it doesn't publish it. However, in order to verify the GMB you had to have had an address at some point, right? Because when you first set it up, it has to have an address or else it won't allow you to even set it up. So Google understands and knows what physical location is associated with that business.

So when you build other citations out there, even though it's an unpublished address, Google knows that that's associated and pointing to that business. Right? That's, that's correct. So the same thing goes with the phone number, if you unpublished the original phone number, but you still leave it as part of the GMB because it's still listed as a secondary phone number in the inside the dashboard, although it may not show in maps, then your citations are still going to be referencing that original number. And that shouldn't be a problem. And I've done that, guys. That's why I know that and if that's all you're trying to track is the calls to the GSB itself, then you can just add that tracking phone number as the primary phone number. Now if you want to track calls through all of the other places that the NAP is published, and yes, you'd have to go through and do a citation cleanup job, which is very tedious work, I would never recommend you do that on your own. Okay. So hopefully that makes sense. Now you might see up actually I've done it before not seen any movement at all. But typically if you do something sort of a change, you might see a little bit of dancing. But you know, as I said, I've done, I've changed. I've even changed business names, believe it or not in GMB or like upended like a city or and stuff like that to it in the past and not seen any movement. So, you know, again, I take that with a grain of salt, but you should if you're as long as you're keeping the original number, just as a secondary number, you shouldn't have any problems.

Will Leaving An Old Site Online While Having A New Website More Helpful In Ranking A GMB Listing In 3-Pack?

Number two, if you create a new website that is more helpful in ranking the business, GMB listing, but leaves the old site online. Will that has any negative effect for ranking the three pack? Well, I would do a canonicalization. If you're not going to 301 redirect the old to the new, then I would leave the new pot or the excuse me, the old still published online but I would set up canonical, which would be essentially it still would remain a published website Google says that a canonical URL won't index they say typically will you know be removed from the index because your canonical your canonical points to where it should be packed. The credit to but that's not it doesn't always honor that like you'll see a lot of the time stuff that does have a canonical still indexed. So that's what I would do I would leave the site indexed or excuse me a live published with inset canonical URLs to your new site. You want to comment or add to that, Marco?

Adam: No.

Will A Brand New Domain Make It Harder To Rank A GMB Listing In 3-Pack?

Okay. Number three. Many thanks again, Gordon. Now, I don't I mean, I don't know because I don't buy age domains to try to rank anymore. I stopped doing that years ago. So I haven't tested that specifically with GMB stuff. But I can't imagine that it would, I could be wrong. But typically, as I said, I'd rather go with a domain that I select the name of Like so that I can brand it after the business or the pseudo business, if it's for lead gen, I want to create a brand. And if you have to buy a, you know an expired domain, because if you're buying expired domain because it had some age and perhaps some backlinks built to it already, then you're pretty much stuck using that particular name anyways, unless you just have a different company name altogether, but the URL or the domain doesn't really jive or match with the brand name, which I don't like that I'd rather have a brand a domain that matches the name of the company. That makes sense. So I don't know I haven't tested that specifically with GMB stuff. But I'd rather just use a new one that I was able to designate the name that I wanted select the name that I want it. Okay.

What Are The Benefits Of Cloudflare CDN Compared To Using Registrar?

Tasha is I bought your video lead gen system I've started going through it few questions I had were What's the reason to set up cloud flare CDN benefits over using registrar also not sure if later in the course you go over how to approach local clients. You don't have lead gen properties. But you offer other SEO types of services. Yeah, you obviously haven't been through all the training. I always use Cloud player just for DNS because it allows me to do a lot of additional things that, you know, I just like cloud players a DNS third-party DNS service, you don't have to use it. You can use your registrar DNS if you'd like. It's entirely up to you. You know, DNS is just a tool, right? It's just something that you would use, you can use Cloudflare if you want. Use your domain registrar, if you want to use another DNS service you want it really doesn't matter. So that's insignificant. Do whatever makes you happy.

Does Video Lead Gen System Teach You How To Approach Local Clients?

Do I go through how you approach other local clients? Yes, that's like module two. There's the first module where I talk about specifically using targeting service providers for monetizing lead gen assets. But then module two I talked about how to use the same methods to approach clients. I talked about approaching clients to sell them GMB marketing services, but you can apply it. And again, this is in the training, you can apply that same method to, for whatever services you provide, whether it's Facebook ads or video marketing or whatever services you provide, you just modify the messaging to whatever it is that you provide. That's it, it's the, it's the method that I wanted to teach, right? That the processes or the services that I provide may be different than yours, and that's perfectly fine. So you just have to apply the method or modify the method to fit your specific products and services, that's all okay. But it's an effective method to and stick Go. Go all the way through the training, make sure that you implement some of the advanced strategies because that's really how you get the best results. It's through the follow-up guys. Remember, video lead gen system was all about getting a conversation started. Once the conversation gets started or contact has been made, and they engage or interact with your, your emails, then that's it's all in the follow-up. Like that's how you get you convert them it's all in the follow up and you can do that through manually reaching out to them when you receive notification that they've engaged with your content through you can call them you can send them immediate follow up emails when you get notified that they've engaged don't just stop with one by the way, you know, send them a call or a email immediately following their you know, notification that they've engaged but if they don't reply don't give up send it you know, hit them two or three days later again with another message Hey, just wanted to follow up. Find out if you had a chance to see my video blah blah, blah, and send them a call send them I went through this I even talked about this on a hump day hangout I think last week or the week before where you can even do things like setting up voice, voicemail drop brainless voicemail, so and you can automate these guys to where when they engage with your emails, it can automatically send them based upon whatever rules you set to trigger it, you can send them a ring lyst voicemail, so a voicemail will get inserted into their phone without ever ringing. Hey, this is Bradley, I just wanted to follow up to find out if you had a chance to watch the video and take a look at what I offer, you know that kind of stuff. Right? Then you can send direct mail like and you can automate this stuff, guys, I talked about this on free Hump Day hangouts like a week or two ago. So you can go back and watch the replay from a week or two ago and you'll see exactly what I'm talking about. And I added that by the way to the training. So it's in the advanced module, the advanced strategy module. But you can trigger an automatic direct mail postcard to go out or a letter that you know what I'm saying. So these are all things that you set up guys and it's all about the follow-up. Don't think that you're going to go out, create a landing page, put a video on it, send out a few video emails and your all your client needs are going to be met. Like that's not how this works. It requires work and follow up, but it's a unique way to get their attention.

Once you've got their attention, then it's all about following up until they're ready to contact you back. You've really got to earn build trust, build rapport. And that's how you do it. Because remember, guys, businesses are getting absolutely hammered relentlessly with solicitations from advertising and marketing companies 24 hours a day, seven days a week. So don't think that just having a video email is going to be your like you're done. You're you've out, you know, outworked, all of the other solicitors out there. That's not the case you have to stay be unique in your approach. And in follow up in a unique way, right, which is why I talked about doing voiceless ring or ring this voicemail, excuse me, and doing direct mail and sending follow-ups when you know that they've opened or engaged with one of your emails. Like those are the kind of things that will set you apart from your competitors from the other solicitors out there. Ok. So again, all in the follow-up. Adam knows that

Scott's up. We're almost out of time and we're almost out of questions. You guys have been short on questions lately, but it's all right. We can wrap up early. Scott says I missed her on Facebook training. Will there be more on Facebook or will it be included in the mastermind? It's in the mastermind, Scott. Looking forward to more GMB training. Yeah, it's in the mastermind. We did it in the mastermind. There will be some additional training in there. Probably after we do the next GMB launch or you know, the with the new version, the new methods, we're going to be doing some probably some training on ads because I've been doing a lot of Google Ad stuff. That's why Hernan came in and did some training on Facebook ads on how to use that stuff. Okay.

Okay, Scott says shout out for the MGYB services order the small links package and the results are excellent. 3500 links from nice web two. or excuse me web two articles. Yeah, they're great guys. Like I'm telling you that link service has been customized and design and tested thoroughly for years, specifically to power up our tier one assets. I mean, like Daddea has a custom built a beautiful, beautiful link building packages that work incredibly well for powering up syndication networks, drive stacks, citations. You know, press releases, @ID pages, all of these things that we teach as tier one assets. We do all the nasty SEO stuff to the tier one assets never direct to the money sites. And the SEO packages or the link building packages, excuse me, that Daddea has built have been custom built specifically for our methods and they work incredibly well. So like hands down, it should be like I was making a joke about this earlier but do you want fries with that? Right like when you go through a drive-thru you want fries with that? Well, do you want links with that? Like it should be that's what we should ask. syndication networks he wants to do you want links with that, you know, drive stack, you want to link to that. Because it works really, really well.

Marco: I got disconnected for a second Sorry, guys. But I'd like to give a shout out to the MGYB link building services to Daddea is awesome. And the way that he did it is everything is niche-related relevant so that when you order a package for what whether you're local or e-commerce or whatever it is, he has a relevant network for it. It's just millions and millions of profiles that he has built up. And you have to remember how long was he with you before Semantic Mastery, Bradley?

Bradley: Oh, shit, probably. Well, he was with me for full time for at least a year, a year and a half but for probably two years because he worked for me for about six months. And then I hired him full time. And then we launched Semantic Mastery and he ended up going out on his own and now he's a contractor for us, but he runs his own entire company's own agency essentially.

Marco: Right. So he's been link building for about seven years. Yeah, and that's all he does. That's his business. That's it. That's what he has his employer is doing that this is where he concentrates most he does other stuff. Guys, don't get me wrong, but I mean, his main focus is this link building service that he's provided. And I can remember three or four years ago when we started talking about the link relevant packages, right to be niche relevant packages and how we needed to build all of these networks. That had to be, you know, focused on on the different niches and to give people the option to be able to get links that were relevant, because we had already seen the beginnings of what I call A-R-T, right activity, relevance, trust, and authority. And we saw how links from relevant sources were much more powerful than just orphaned links that really didn't mean anything, especially when the ranking score algorithm and the distance graph came into effect. So shout out to Dahlia, and everything that he's doing because it's working like gangbusters right now. It's ridiculous what he's done.

Bradley: Yeah. It's um, it's almost like the easy button because it really does it powers everything up. It's just crazy. And I like it because all I gotta do is submit the URLs and a list of keywords and then he does all the rest. That's it. I mean, it's that easy. So, all right,

What Are Some Ways To Increase Proximity Radius For Keywords Besides Geotagged Images?

Leon says, excuse me, and we got to wrap it up in a couple of minutes guys. Besides geotagged images, what are some ways to increase your proximity radius for keywords well content besides the geotagged images? It's marketing and using you know content marketing and using the terms that you want and the locations as you know, the names of the cities and the locations that you want to rank in as well will generate leads from right so I mean, for example, guys, I've talked about this in the past, but the near me keywords if you're doing again, you know, almost everything I do is for contractors. But if I go into GMB sites I see all the time like 40-50% of the search queries and GMB Insights that have brought exposure to that maps listing has have come from near me or variations of the near me type of key search query.

So near me close by in my area close to me, you know, those type of search queries they pop up all the time now. And that's because Google suggests them, right. And so for mobile devices, especially people taught tap it because it's suggested and it's usually one of the top suggested search queries in suggesting. So people tap them and so it's naturally is providing a lot of traffic now a lot of exposure. So how can you utilize the near me keywords as well as locations, right? Because if you want to influence and so I've always done really simply, and I've taught this and some of the courses but like, you put as a GMB post, for example, and you can do this in blog posts to guys and press releases and things like that you can target the near me search queries and how do you do it in a way that it reads? Well, well, you could say like for a GMB posts I like to use the first line of the post saying Did you just search for and then you put in quotes you know plumber near me or emergency plumber near me and then you put an end quote right and then you put the city name in whatever city so we are doing an example earlier for plumber Fairfax. So did you just search for a plumber near me and Fairfax? Right question mark so now that reads well and now you've got your keyword in the near me keyword which is generating a shit ton of traffic anyways and you've got the city that you want to promote that you want to get better results from more leads from rank better whatever you've got the city name in there upended essentially there are direct you know in close proximity to the near me keyword search query. So my point is that's how you do it guys. And you can also make sure that you're not only geotagging images, but you're using those types of keywords and like the alt text, you can add those keywords in the metadata of the images as well. Does that make sense? So just, you know, geotagged images, especially images that from those areas like taken from phones and or devices that have GPS enabled, taking photos that are that have, you know, buildings and things like remember guys, Google has Street View, and Google Earth and all that kind of stuff. So you can get images that Google will recognize within that, that are from that area to use those and then use those types of keyword search queries. And that's one of the things like Google gives you the keys to the kingdom. I always thought it was funny that if you go to insights, and you right click or, you know, highlight, excuse me, drag, you know, drag and highlight all of the keywords and insights and just paste them into an Excel file or Google Sheets. Then in the one column, you're going to have all the search queries that have brought exposure to the maps listing. And if you start targeting those in GMB posts, you get more exposure for those keywords. I always thought that was funny because it's like Google is telling you hey, here are the keywords that are bringing you exposure.

Maps, if you target these, we're going to give you more exposure. And always thought that was funny, but it's true. And so you can and again, you can manipulate those by a pending different location modifier is to those keywords, especially near me keywords and it works really well. Okay.

All right. Um, let's see, I presume it's useful to put all the Yelp URLs in the Google stack, right? I don't know, Marco might be able to answer that. I would think that would be a little bit too many. That's a lot of damn URLs. But that's up to Marco. Can you comment on that? Have you seen our spreadsheet? We put anything and everything in it. There you go. He goes in there to syndication Academy, anything and everything that you can get in there you go, the link building becomes a whole lot easier. There you go. Because you can put it, Yeah, and that makes sense. You can put all these into a spreadsheet and hit the spreadsheet, like with the kitchen sink, you know, and you're going to power all those up through an iframe through a drive a Google Drive File. So.

okay, Stevens. I was at Semantic Mastery member for many months but then had to quit long story I'm thinking of coming back and if I come back and get and get the new video email sales course you are offering as well or do I have to buy that separately? No, it's part of mastermind, Stephen. If you have any questions about that specifically, just reach out to support at Semantic Mastery calm, and video lead gen system is one of the courses that is is available to you as a mastermind member without an additional charge. We do have slightly different processes to how and when products or other courses are released. But that's just to help you to get you know, to stay focused instead of dumping like 18 products on you all at once that overwhelms people we've learned that actually turns people off. So we do have kind of a slightly different process. But if that's something specifically that interests you that you want to get as part of joining mastermind, again, just contact support, we'll work it out with you. Okay, we just did that for a new member. We have a new member Anna, who just joined a couple of days ago, welcome and by the way, and she requested the same thing and we were able to give it to her

Alright, last question. We're done. g by the way, I'm calling Eugene from now on. He's a new mastermind member. He just joined last Wednesday right after Hump Day Hangouts. So welcome. Or maybe it was too into anyways, it was recently I think it was last Wednesday. And since I don't know how to pronounce your name, and I'm probably butchering it, I'm just going to call you g from now on. So,

welcome to the mastermind. Again, g says whoops, Yelp co.uk can be iframe and the link from it is do follow to the money site. So I presume it's also a good candidate for Google to the Google site, ad ID and so on. You're absolutely right.

Absolutely. Right.

So and guys think about that. That's the other thing, just really quickly, let's just grab that Yelp URL, and I'll show you can embed these right. So for example, see how it says in bed Well, you can share the review and that gives you the review URL. But we talked about iframe is all the time. And this is what the embed preview looks like. Right? So you can actually grab that embed URL or that embed code and put that in a, you know, g side and an ID page wherever you want. And that's a, an iframe that comes back here to the Yelp page, right? And so you can use that and it looks nice, right? It looks like this. And you can actually embed those into stuff. And then like I said, hammer that and if it says, read more on Yelp, what's it What is that? That's a link that comes back to this Yelp listing, right. So those are again, we talked about iframe stacking, and RYS Academy and in the mastermind and that kind of stuff. That's all the things that you can do. So that was a good observation on your part, G.

Alright, guys, five o'clock. We're wrapping it up. Thanks, everybody, for sticking around. We'll see you guys next week. No mastermind this week. So Bye, everybody.