Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 234

By April

Click on the video above to watch Episode 234 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Hernan: Alright, we're live. What's up, everybody? Welcome to Hump Day hangouts for the first day of May 2019. We have a really special guest for you guys today, which is gonna be awesome. But before we get into that, I want to go the round robin and say hi to everybody, because we don't have Adam secretary today. Would.

Bradley: You forgot the episode number? 234.

Hernan: Oh, there you go. Now, you know, that's why we get we keep them not because he's handsome. Do you know? And so let me get this in order. Okay, so I got Adam. What's up, Adam? Are you doing man?

Adam: Hey, I'm doing super well. Thanks so much for having me. But awesome book.

Bradley: But remember, that's not the same Adam that everyone's used to seeing.

Hernan: So I get Yeah, I'll get to that in a second. I get to that. What's up, Marco?

Marco: Sorry, I was talking to a dead mic. I'm good, man. Mayday. Let's celebrate communism.

Hernan: Hey, what's up, Bradley? How are you doing, man?

Bradley: I don't know how to follow that. So good to go, man.

Hernan: All right, awesome. Okay, cool. So uh, so yeah, in case you guys haven't noticed yet. We have Adam from Loganix today with us. And it's really, really cool to have him on board. We have been, you know, promoting his products and whatnot with great pleasure. And it's a great pleasure to have Adam. And you know, before we go into that I wanted to give you guys a round down of announcements, which I got from our main man, Adam Moody here, which is basically if you're new to Semantic Mastery, welcome. Don't forget to subscribe to the YouTube channel. If you're watching this on YouTube. If you're watching this live, thank you for being here. If not, don't forget to subscribe and whatnot. If you want to get a repeatable step by step system to rank your websites, don't forget to get the SEO Battle Plan which you can get by going to https://www.battleplan.semanticmastery.com.

You can also go to mgyb.co for all your done for you SEO Services, everything that you need over there. And if you're ready to take it up a notch, you can always join the Semantic Mastery MasterMind which is pretty awesome. We have local business owners and agency owners and that is pretty cool over there. And I just wanted to give these guys you guys a tease about this is that we're getting a facelift on our flagship GMB program. So we're going to talk a little bit about that later on as well. So with that being said, I think that I didn't miss anything that I missed anything, Bradley?

Bradley: Subscribe to our YouTube channel.

Hernan: There you go subscribe to our YouTube channel. So with that being said, we have Adam Steal from Loganix. What's up my man? It's great to have you here. We've known each other for quite a while, right?

Adam: Yeah, I think we've sort of mutually been following each other. I don't know probably since what I want to say 2012, 2013

Bradley: something like that. Yeah. Yeah, we're all guys been in the industry. Well, Semantic Mastery. We started this as a company, I think in 2013. Or maybe it might have been. Yeah, it's been a while. So it's been a while.

Hernan: So and I like that T-shirt that you haven't, man. It's pretty cool. Yeah, it's pretty good.

Bradley: You got it. You got it. Alright, so So yeah, so just as a proper introduction, Adam is the owner of Logan x Loganix not I asked him he said Potato Potato. So but you guys know I've talked about him a lot. Hands down. It's the best citation cleanup service out there. And also, he's got the monthly citation building which is really nice as well as social profiles and you different types. They're both structured and unstructured citations that get built, it's really good service. It's like the Cadillac of citation services as opposed to you know, the other services that are much more like compact cars are the way I look at it. And so typically when I have any clients that need citation cleanup, which happens fairly often, you know, that's I always go directly to him, even though there are other vendors out there that might do stuff cheaper, they don't get as good as results.

And so, you know, by the way, citations are not the only thing that he does over there. That's just typically what I talk about because that's the service that I use the most but I know that Adam has put a lot of work into recently adding a lot of additional services and more higher-end services as well. So if you guys haven't had a chance to take a look at it, I am going to drop my affiliate link semanticmastery.com/loganix and you can go see what all kinds of services he has. Great white label service guys, again, if you've got, if you've got lower end clients, you might it might not be the best time idea for you but a lot of you guys are doing well with your clients and it's a great service because it's it the reports are beautiful all of that so I can't say enough good things about Logan extra service.

Adam: Thank you, Bradley. I appreciate that. Very kind.

Bradley: So with that we also you know, I guess Adam you got anything cooking on your end like is, you know, anything new services that you want to talk about or anything that you've been in, that's been in recent development or anything industry, you know, industry news or industry related, I should say that you'd like to shine some, some of your expertise on right now or what?

Adam of Loganix

Adam: I guess it's a little bit of both. For starters, I've been heads down focusing on the link building part of our business, trying to cut the list that we the lists that we previously offered sometimes ala carte sometime previously, by domain authority. Here, we're selling a lot of stuff that was your typical guest post stuff like, you know, you go to the site and you pull up, say, the last most recent 10 posts. And it was like, super, super obvious. Oh, yeah, this is a paid guest post site, or they do paid guest posting. And so we've sort of more or less read our list of that going from, from somewhere of, I don't know, somewhere between 50 and 100,000, give or take, give or take 10,000 sites on our list to something a lot smaller, somewhere to the tune of, I don't know, five, six, maybe 700 sites total. And we just reply to very strict criteria, both quantitative so metric related stuff like they have at least 500 monthly organic visits as per Ahrefs and more qualitative stuff like pull up the last 10 posts, read every single one of them. What's the content quality, who was the author? Where's the author from? What else have they written? Is their social engagement? Are there comments? Who are they linking out to go check out the site they're linking out to etc, etc, etc. So just making sure that it's not, it's not stuff that's going to get our customers in trouble down the road. So that's my life has pretty much just been that for the last three or four months and probably for the foreseeable future.

Possible Paid GMB In The Future

So there's that and then on the news side of things, something that's kind of caught my attention lately and I'd love to get everybody's opinion on it is paid GMB in the future. Are we looking at a future where we're paying? Our everybody in GMB is paying per lead? Are we looking at a future where we're paying a monthly fee to have a GMB? What does that do to fake listings? Are they gone or do people just pay or that kind of thing? So my team and I have been discussing that at length the last few days. I think a few tweets from some folks brought that on. I think Alphabet had some pretty not so great. Well, it's still commendable gains, but people are now saying that okay, well, now they need to find a way to make more money and maps is on their hit list, supposedly, oh, and there was some sort of a survey that they had going around. I didn't personally see it. I saw screenshots up, but that they were basically asking questions about how would we pay for GMB? What we'd like to see all that kind of stuff. So it sounds like it may be happening sometime in the near future.

Bradley: It's in the pipeline. Possibly. Yeah. Yeah. You know, I think it's, there's it's multifaceted why they don't want it, you know, could be because they want to generate more revenue, but I also think it's also a way to combat spam. You know that whenever the mobile first index occurred in July last year, it opened up this huge, huge, like gaping hole for spam GMBs. And you know, a lot of us have been taken advantage of that. And so I think that you know, and we knew that the days were going to be numbered, it was that it had a limited shelf life.

But we've always said, you know, it's quite a while you can, and, you know, I've been, I've assumed that one of two things were going to happen was one that it was it could go paid, which would eliminate a lot of spam listings right off the bat, because a lot of people aren't going to pay for spam listings, if they're not generating real revenue for them, or people won't attempt to try to start new ones or number two, would be to require a lot more verification, like submitting corporate documents, for example, in order to get a to register or verify or profile, that kind of stuff. And so, you know, I think that I think that they're going to do whatever they can to kill the spam side of it. And, you know, we've seen a lot of changes over the last maybe six or eight weeks now where, you know, they've done things to try to prevent that. And it seems like, you know, it's the cat and mouse game Adam that we always play, you know, it's that they, they close one loophole, and we find it somewhere else, you know, we crack the code somewhere else. And when I say we, I mean, all of us in this industry. So, you know, I don't, I feel like even if they do go that way, there's still going to be an opportunity.

I mean, for example, I've got a number of lead generation assets that are produced very, very well for me that I'd be willing to pay for. There's no question. And I think if you approach it that way, it's just a cost of doing business, you know, you work that into your overall costs for you know, and pass that off through your the cost per lead and that kind of thing, if you're going to do it that way.

Number two, I think that even if, even if they do that, they're still always going to be workarounds that we're going to be able to, you know, figure out and again, when I say we, I mean us as an industry as a whole, not just us, you know what I'm saying? So, you know, again, it's, every time there's a big change in anything that has to do with Google especially, it's like in you know, Adam, you've been around for a long time. So you get this, but this is more for our audience's benefit. A lot of people run around with their hair on fire, like, you know, the sky is falling, the sky is falling, it's not the case. It's, you know, even if it's a really big shakeup, let the dust settle, figure it out, you know, take a few deep breaths and then work through it and always find additional opportunity. At least that's my opinion. So, Marco.

Marco: I'd like to first and foremost, post to us. Google being broken, of course, I'll let me have a drink. Because every time they do something stupid, they open up another stupid door. And, you know, stupidity kinda. It's kind of like a domino. stupidity Domino, so whatever it is that they're doing somewhere along the line, guys, we're talking about if we knew that how huge the algorithm actually was, right? And everything that they were trying to control, because every time they tweaked something, something else breaks. And that opens a gaping hole. And so we're going to take advantage of that. And then there are things that they just literally cannot control. Because I've mentioned this before. It's part of how the web is built. Fundamentally, there are things that they just cannot do, no matter how much they try, when I want to call it whenever MSN, right? When they try to control it Explorer, and they try to do things their way. It didn't matter. I used to have to code for whatever version of Explorer they were doing because they were trying to go against the W3C and do things their own way. How did that work for them?

Where's Explorer now How? How's that? Where's Edge? I mean, I know its Edge, they had to get rid of the Explorer name, because it sucks. And SEOs, we found a way around everything. That's what we do. That's our job. Or, at least for me, my job is to manipulate to find ways to manipulate them because they manipulate look at it. Now that now, it's an IF. So, we don't even know if it's going to happen. But you know, it's obviously something that they're thinking about whether it happens or not. I mean, if we have to pay for it, we will just charge our clients a premium. And, yeah, they're going to piss off a whole lot of business owners. And I want to see what happens behind that. So I'm kind of looking forward to it.

Adam: Preach.

Bradley: Yeah. So and, you know, I mean, it's interesting is it, whatever happens, well, you know, we'll figure out a way to still monetize it. This is what we do. Like Marco said, so, very cool. Well, just out of curiosity, Adam about your, your link building services now that you've been focusing on building now is it Have you noticed a huge difference since you started really working on the quality of them and in the rank, you know, the, the boost that it gives to ranking with the effect that it has on rankings and even traffic for that matter? Because I know and, again, I'd like to get Marco's opinion on this. One of the things that we all know works really well is not just having links anymore. It's having links that have a true engagement to you know, so activity, relevancy, trust, and authority. That's Marco's ART. You know, and so the fact that you're going out and not just finding places to place links, but also places that have real traffic and real social engagement and that kind of stuff that has to have a significant effect and have you seen that like, you know, consistently?

Adam: You know, Yes and No. I certainly can't point to any beta or anything like that, or tests like good tests that would sort of conclusively say one thing or another, just because most of the sites that we're working on are not, not our sites, their agencies, and those agencies, this is their, these are their clients, and they could be doing a million different things at the same time. So it's very hard to, you know, to conclusively say one thing or another.

A lot of what we're doing is, is sort of based on our own theories we're trying to imagine, okay, you are a Google manual reviewer. You're performing a snip test on this site, what are you looking for? What do you not want to see? What do you want to see that kind of thing? So that's, it's very theoretical. I also think what we were doing previously using topical, like niche specific sites, but ones that certainly engaged in a lot of paid link building like Like I said, before, you pull up 10 of their recent posts, and eight of the 10 were definitely paid. And the two were actually data. They were organic, they're written in house kind of thing. I think that's still working. I think results-wise, I think that's totally still working, I'm not seeing necessarily any more results, per se, have a site up a similar traffic, but what it's forced us what all this sort of scrutiny has sort of forced upon us is, we are now working with sites that have much larger amounts of organic traffic and engagement. And while we may not be necessarily seeing better rankings per se, what we are seeing is actual referrals from these sites or get a referral showing up in Analytics. And in the case of you know, we do a little bit of link building for our own site. And in the case of us, we've seen actual money come from this and that I think that's the, it's great to increase rankings and everything, but the real sort of cherry on top or icing is, is, is when you get referrals and you get the actual sort of return on investment, if you will, that shows up in Analytics.

Bradley: Yeah, well, valid, relevant traffic, you know, from referral traffic, if it's relevant traffic that can convert, you know, and as opposed to just having links, which can help rank and obviously then when people search for specific query, have they find that, you know, that helps conversions too, but in kind of like a two-step approach versus you know, having relevant traffic coming through links from very well placed links, you know, what I'm saying? Like, I think there's a lot of benefit to that. I mean, that's the bottom line. Rankings don't mean shit. It's the revenue generated from them that we all want, you know what I'm saying? So I think that's cool. Marco, you got any comments on that before we get into questions?

Marco: No, I mean, he hit the nail on the head. Because I talked about this last week, right? That when we did the Syndication Academy updated and MGYB. Google is looking for for the finish, right? It's looking for that person that coming through that referral to finish whatever tasks were set for them to do. So they land on your website. That's one thing. But if they bounce, well, it was useless. Because that person did nothing for even though it was relevant and might have come from authority and trust nothing. What happens is that that activity is measured it and I mentioned it that you need to set right remember we talked about this you need to set the goals you need to add Analytics, Google Tag Manager that a Facebook pixel. Everything so that everything is picked up and that person is followed all the way through. And what Google wants to see is they want to see that finish. They want to see that call. They want to see that form fill. Or if you have in them download a PDF or whatever in exchange for an email. All that action is what actually sends. It finishes the signals is the cherry on top, right? Because I mean, Google, and we mentioned this with YouTube ads. Google is sending people through YouTube Ads to you to see what it is that they're going to do that doing the same thing. If you have Analytics on your website, you have Tag Manager, you're following them, you're cooking them, then, of course, they're going to be followed and everything that they do is going to be seen. That's the art of ART – activity, relevance, trust and authority activity on the link. How did they act and react when they got to the destination? Did they finish? Did they leave it halfway? Did they come back? That's why it's so important to have a cookie. Because the person may not finish the action on that day, but let's say they came back 15 days later, I still counted that cookie. Right? So that's why we want all of these things so that we sent. This is one of those times where you definitely want Google to get all of these signals. We hide a whole bunch of shit from Google. Right? Tier two and out, putting your golden frame in your tier one, branded, you want Google to get as much information as possible about what people are doing when they engage with your links off-site. And when they come on site, how they engage with, I saw on his t-shirt with content, right with links, how do they engage with it? Do they like it? You know, Google, you can bet that the following that heat map the following that person. They're seeing everything that person knows that's the most important part of the links played a vital role in this because how else is Google going to get those signals? If not through links?

Bradley: Well said my man, all right, well,

Adam: I was hoping I could just add one more thing to that. We've been doing in order to get all these new links, there's a tremendous amount of outreach that is involved. And one thing that we've seen not only improve the amount of referral traffic that we get from these placements, but also the conversions themselves is an actually on the outreach side of things. The sort of the amount of emails we get back accepting our content is when we go to these websites, I'm certainly not the one to, I didn't create this or anything. I think I heard of it at a conference. But what we do is we reach out and we do a little bit of keyword research in advance, and so will identify keywords that are relevant to the content that they're already producing that they're not presently ranking for. And we'll approach them with that information and say, Hey, you know, here's a couple of pieces we've recently written, they've received good traffic, we've noticed you don't rank for this particular keyword, we think we could write something really great. And with the sort of domain authority, etc, that you already have, I bet if we put together a piece of content for you, that is specifically optimized for those keywords that you would get more monthly organic traffic out of you know, out of the the the deal. And with that, we found a lot fewer people coming back to us and saying, okay, sure, but I want 200 bucks, which sucks. But and then, of course, you know, people, the actual people that read it are more engaged and more likely to click and more likely to do something on our on my site. So I found you're very valuable.

Bradley: You pitch it to them as it will benefit and their overall organic traffic numbers as well, potentially. Right?

Adam: Yeah. Because everybody else that's reaching out to them typically is not really thinking of how does this make them money? So I look at how are they monetizing? Is it AdSense? Is it what is how are they making their money? Can I put something together that will potentially make them money? Because then they have no reason to charge me because I'm putting something together that will potentially make them money.

Bradley: Yeah, I saw that long term money versus or recurring revenue. You know, for example, obviously, if they've got ads on their site, and they're getting ad revenue, then you know, a piece of content that ranks well and gets organic traffic consistently over time, that's going to actually produce a hell of a lot more than $200 for one guest post, you know, that nobody ever sees really, you know what I'm saying? So, yeah, I totally get that. What is it? WIIFM – what's in it for me, right? Yeah, so very cool. All right. Well, look, we've got not many Questions can compare to what we usually have them. I'm pretty surprised. But we're going to actually go through the ones that we have. And if we need to wrap it up early today, I'm cool with that too. So let me actually grab the screen and we'll get into it. Is everybody cool with that? You guys cool with getting into questions? Yep. You guys are quiet today on Hump Day Hangouts. You better post some questions or we will wrap it up early, just so you know, which would be like a first. That's okay.

Possible Reasons Why IFTTT Turns Off T2 Recipes In Some Older Accounts

Bradley: Um, so the first question comes in from Lloyd, he says I have some older IFTTT accounts and when I went to login to IFTTT, I noticed all my tier two recipes have been turned off any idea as to why too many RSS feeds so IFTTT turns them off because it looks like spam. All are enabled, so it's working fine now, I don't know that's I mean, I saw the post in the Syndication Academy, Facebook group about that. I think, Lloyd I don't know if it was either posted it or what but I saw I saw a similar post about that. Well, other people commented and said the same thing. That would be a question that I would directed IFTTT. I'm not sure why that is. I haven't experienced that. Well, I mean, of course, I haven't gone through all of my different networks that I have running to see if anything's been turned off. But the ones that I have seen recently that, you know, I, I haven't seen that problem. So I don't know why that is.

I know that typically what happens if they're going to turn off recipes or athletes as they're called now, you, you usually get email notifications prior to them turning off, like if there's a reason that they're going to turn them off if they need attention, for example or something. Or if they turn them off, you typically get a series of emails saying, you know, that an app that's been turned off or disconnected, and it needs to be reconnected. So usually, there's some sort of warning signals, if they just arbitrarily turn them off. I don't know why. And that again, would be something that I mean, if I had an answer for you, Lloyd, I'd certainly give it to you, but I don't so that's something that obviously I don't work for IFTTT, I would direct them. That sort of a question to them to their support and see what their explanation is for that. So

How Do You Add Flick Or Nimbus The Same Way We Add @id Pages On Amazon S3?

Alright, the next one is Fitz. What's up Fitz? He says, Thanks for always answering questions on hump day it is appreciated when we add new sites like Flick or Nimbus or any other new sites, how do we add them? SameAs for @ID pages on Amazon s3. Okay, well, that's that's a simple one fits. You know, here's an example. I pulled this up earlier because I saw your question, I use that technical, technicalseo.com Tools Schema Markup generator, usually, when I've got to produce the code for local business, you know, structured data, and right under here is the social profiles. So for each one of these, you click now it's got a label here, but if you take a look at the actual code, there is no label. So it doesn't matter what these things say or what the icon is over here. They're just additional links. So when you and I know it's probably small on your screen, guys, but if I were to take this code, and I didn't grab all of it, but let's just take this code for him. minute, and pretend that it was already all filled out with the information that I was going to. Let's zoom in on this for a minute. Give me a minute. Okay, so all you gotta do is right here would be your same as URL, right? So loose HTTP, sameas URL, right? So all you would do is just add more of these, right? So just it's a tab, then it's, quote, your URL and quote and then a comma, and you leave the last comma off the last SameAs URL in that section of code. I'm not a coder, so I don't know what that all that shits called. I just know how to fumble my way through this stuff when needed. So my point is, you can add as many here as you want. Now, I typically recommend just adding tier one branded profiles. Citations can work too, but I usually will only add you know, top level like the citations that are really powerful.

But yeah, you can add, you can add as many of them in there as you want. Just remember the last and it just go validate it, check it in a structured data testing tool to make sure you didn't make an error somewhere. But it's really simple to do. And then the last thing is all you got to do is go update if you're talking specifically about like an HTML page, hosted an Amazon S3 Bucket, all you gotta do is just update the index dot HTML file. So go delete the original file from the bucket and then upload the new one. And that's it. That's all you should have to do. Okay.

Marco: Yeah, Bradley, I like using James Flynn's website. Okay, because he gives you the sameas code. All you have to do is enter the URL.

Bradley: Right? Well, that's what this does to. You just put the URL in here and it puts it in as the same as right here. Do you see that?
Marco: Okay. Yeah, yeah,

Bradley: all I was saying was, there's a limited number of here that they'll give you so like, even if I checked all of these, and these are the fields where you enter the URL in and it will you know, populate over here. But there's a limited number of fields. So if you have more than that, all you got to do is just copy the code, put it into a notepad file or use Notepad++ and it formats it better. And then you can actually just copy you know this and paste it in underneath and just keep adding as many as you want. It's real simple. It's not something that should be difficult. So all right. Good question Fitz.

How Do You Rank A Siloed Out Playlist Aside From Using Google Ads?

Next one is DANDAMN. I don't know if that's it or not, but it's a look looks like for a new YouTube playlist. I was going to get views, comments and the like. But I've been told this is no longer effective. embeds of the obvious next thing to do is there too much when it comes to embeds to move videos up in the SERPs? What is your most recent way to rank a siloed out playlist aside from Google ads? For some reason the ads I have spent a considerable amount on and have seen no bump in my rankings. I use a method shared by Bradley in a webinar for video ads to no avail. Well, it's going to depend on a lot of factors, then. I see. I mean, I got,

I got one, in particular, I'd love to show you right now, but I can't because it's for a project I can't reveal at the moment. But I've got a project that I'm working on right now that I haven't done any SEO to other than it went out to a tier one branded syndication network, which is a brand new network because it's a brand new project. So and it's just one branded syndication network. And all I've done since that is set up an ad for it, and it's ranking on page one for a fairly competitive term. And so again, I see that is against my standard operating procedure is to set up ads, if you've got your targeting set correctly, you will get a bump from that. There is absolutely no question about it. So it also obviously, the video has to be optimized properly as well. So if you've got those two things, right, so you're on page correct. And then you're setting up your targeting correctly when you're driving traffic to it from YouTube ads. Those are your buying engagement signals from Google.

It will work. Again, it's it's likely that you've got something that's not completed or not optimized well and it could be the ads not optimized well or the targeting. Or it could be the video is not optimized well or could be an Uber competitive term. But that said, when it comes to using the YouTube playlist, that's essentially the YouTube silo method, right. So the idea there is to create the silo with your the term that you want to rank for if it's a broader term, then go find all the supporting keywords and then create similar videos that are supporting videos like supporting articles would be within a silo and put the place them on the playlist and there are different ways to link to do the internal linking from within the playlist to help to boost whatever video it is that you want. I would recommend that you know, don't just link from the video description up to the like the top of the silo which is the video that you the keyword that you want to rank for the most that should be the top of the silo. So video number one in the playlist, then all of this success, the subsequent videos right so

Those would be the supporting articles essentially the supporting videos are going to target longer tail keywords that would are in that same keyword theme. Right. So that same silo essentially. And then typically people would just link from the video description up to the video that they want or daisy chain them together so link from one video to the next to the next. And then at the end link back up to the top of the silo that that works too but use comment links, because comment links and by the way, you can pin those but comment links are at least they used to be and I haven't checked recently but I don't think it's changed or do follow links when their YouTube links from YouTube the YouTube comment links there do follow links so use those as well. Okay, so not only link from the video description, which is typically nofollow but not linked from the comments and then you can actually pin that link as a pin to comment so that you're it stays right below the video at all times. Okay, so check that as well as far as views comments in the like, if you're buying spanned views like, like you go to a view service, or and by comments and likes that way, Google's algorithm or YouTube, our YouTube's algorithm knows that those are fake accounts now that are doing that, because they don't have any real activity, like the algorithm can detect that stuff. Marco can go on and on and on about that, you know, to confirm what I'm saying.

So that's why I always recommend buying relevant traffic from Google directly. Because then you're likely to get real comments, real likes, perhaps real subscribe and you're getting views from real people. Google knows those are real people. Because you're buying traffic from Google, from known buckets, right? known buckets, meaning known audiences. And that's the whole point. If you're buying spammed faked engagement signals, the algorithm can detect that and it just basically disregards it's not that it harms it anymore. Like is I just think it's ignored. So you know,

As far as embeds, you can go crazy with embeds, you can go ape shit with embeds if you'd like. My assessment has always been and has been for a long time now though, if you go out and build, you know, 10,000 backlinks to a video or get 10,000 embeds for a video that has very few views, then is that natural? No, I mean, you can still brute force SEO stuff, doing that kind of stuff, especially with videos, you can still get away with that. But in my opinion, it's a lot better to do smaller embed last like 50 or 100 embeds at a time on like tier one embeds, then maybe do some tier two stuff and then send some traffic into that kind of like what we were just talking about at the beginning of this webinar, right? Send some traffic to some of the pages that the videos embed, embed it on to get views on those pages, that kind of stuff kind of activates the whole process because now it's looking as instead of just being a spam SEO tactic, it's actually getting those engagement signals and YouTube you can rank with engagement signals alone from you.

Guys, there's no question. You rank within YouTube and Google, you might need some more traditional SEO stuff as well. But engagement will help it to rank in Google, you know, Google search as well. So does anybody want to comment on that? Adam, you got any YouTube experience SEO stuff?

Adam: Which said about the ads, this is what I've done in the past. And that's definitely so my goal, especially when I don't have an audience or my client doesn't have an audience. It's a pretty quick and high-quality way of getting some engagement. It's not always good engagement, in the sense that sometimes the comments aren't exactly what I'm looking for. But engagement nonetheless. And indeed, I've seen that on multiple occasions impact my YouTube video rankings in the Google SERPs. So I certainly agree with that.

Bradley: Yeah, and so you know, again, with local guys, if you ever geographic targeting set you can go broader with your topical targeting, or your audience target. You know, I prefer audience targeting over topical targeting. But you can go broader with that as long as you have a really tight geographic area because then you're getting if you're getting clicks, engagement signals from local IPS, so your your geographic relevance is more important than topic for audience relevance, in my opinion, if you're trying to make a local video, if you're trying to rank something that's more global, or you know, national, for example, then it's much more important in my opinion, well, first of all, you still want to have local IP clicks and what I mean local is local to whatever your local area would be. If it's like if it's if you're looking to rank for a US-based term, you'd want your, your location targeting to be united states, for example. But what I'm saying is topical or audience targeting at that point would be more important in my opinion, because I've been able to achieve really good local video or local keyword rankings with videos by just using kind of broader topical or audience targeting, but setting my geographic area very tired

For just around, you know, within a 30-mile radius around a particular city, for example, that kind of stuff really helps. So again, if you're not seeing any movement at all, and you said you spent a lot of money and not seeing any bump in rankings, my guess is you're not you're targeting is incorrect. Okay, during the MasterMind, I'd be happy to analyze that for you live on our we got a webinar coming to our MasterMind webinar tomorrow. So I don't know if you are not if you are posted in the group will take a look at it for you tomorrow.

Marco: And if he's not, then it's a good time to join.

Bradley: I agree. I agree.

What Are Your Thoughts On Google Neighborhood And How It Differs From The Regular GMB?

Alright, so Gordon's up he says, Hey, guys, thank you very much again for your hump days. Help. Okay, it is greatly appreciated. I've been hearing lately about ranking in the Google in Google Neighborhood, as it's easier than ranking in the regular GMB three pack. What exactly is a Google Neighborhood? That's a good question. Is it different than the regular gym be three pack? And if so how is the ranking protocol different? I don't know what a Google neighborhood is. I've not heard that term. Unless there

Somebody was just talking about ranking on a more like, you know, hyper-local level, like suburb based keywords instead of, you know, citywide, maybe like neighborhood-based or, you know, very small section or boroughs. You know, like, for example, I don't know, maybe that's what they're talking about. I'm not sure as any anybody know what Google neighborhood is? Yep. What is it? Okay.

Marco: It's actually two to two things. It was started in May of last year. I think it was. So yeah, about a year ago. One is Google neighborhood, which allows you to build interestingly enough, my map, people say My Maps are dead, right, Bradley. Yeah. But here's Google last year, giving you a whole new platform where you could build a map around your neighborhood, right? This is this. This is one thing because it's my maps and yes, of course. It's totally different from the GMB three. Because GMBs use Google Maps, not My Maps. Now the other one the other project that they started with neighborly, but neighborly with you, because they actually started it in India. So the neighborly project is for people to form I don't know, relationships are on the neighborhood in India, it's not yet available everywhere. So it's just two different things and I don't seem like it could be beneficial to build you know a neighborhood map with all kinds of relevance and of course, your clients project being the most prominent in the neighborhood driving directions, K, it uses km L and you could do a KML download. If you can do a camera download, you can do an upload, and you could do a whole lot of nasty excuse me relevance in using KML, right. We do that with my maps all the time and all RYS Academy Reloaded. So yeah, it's two different and distinct things from the GMB three pack. unless they've updated it from the last time that I took it. I haven't had a look in about three or four, four months, regarding the two projects that they started. You know, I try to stay on top of my maps and everything that's going on there because they work so well.

Bradley: Very good. Thank you. I wasn't aware of that. It's not something I've even seen this Google Neighborhood. So.

How Do You Find The GMB Listing URL To Use In Authority Backlinks For Rank Boosting?

Okay, cool. So how do you find the URL for GMB listing to use authority backlinks for rank boosting? Thanks again, okay, so go into your GMB dashboard, click on the Info tab. You can even find it on the Home tab where it says view on search and view on maps. Just right click copy link address, paste it into a notepad file. Remove any of the, you know odd characters after the CID number, which is essentially the ID number for that location. So at the end of the URL, sometimes there will be like ?=en for English and in there might be some like coordinates and things like that you can eliminate all of that stuff. And then you're just left with a maps.google com URL with something like cid= or something like that. That's your URL. But you want to change the subdomain from maps dot google.com to www.google.com. Because if you take that, if you right click that link address, as I'm saying, right click on the view on maps, and then copy link address and you go to a redirect checker like redirectdetectivecom or .org I think it is or where goes or something like that. And you paste that in. It's a 302 redirect to that same URL, except instead of maps.google.com, it's www.google.com. With its but the rest of the URLs exactly the same. So my point is, you just want to swap that subdomain from maps. to www. and then that URL, right There is a straight 301 redirect. And it's not even a redirect if you take that URL and put it in a redirect checker, it's going to say 200 test, okay? Right, that's the HTML code or whatever, the header code or whatever, it's a test, okay at 200. But if you go paste that into the browser, you know, the address bar, and click Go, then it will load the map listing and then once the map listing is fully loaded, it will convert to that long, stupid, ugly URL that maps gives you. So that's why I'm saying it's interesting because it's it's essentially a redirect, but there's no redirect in the HTML header, it only converts to that really long URL once the browser is fully loaded, the maps listing, so that's the best link in my opinion to use. I've done some testing with that and I've got the best results using it.

Okay, good question. Dan says I noticed an email at $17 price for the video lead gen system. Is that an add on or what exactly for that is that for I can't tell you because I don't look read all of our emails. Dan, I'm not sure about that I'm sure it was probably an order bump and that was probably before we launched the new version of it. You're probably talking about an older one correct me if I'm wrong but if you have a question specifically about it find email and contact us at [email protected]. Okay.

Does The Lack Of English (UK) Translation For Ultimate SEO Plugin Matter When It Comes To Ranking UK Sites?

Tony says thanks for all the work and advice always very useful. I managed a few websites part time and I like to follow the battle plan advice the ultimate SEO plugin download page says that this plugin is not translated into English UK yet. Clearly, I would like to use it but I am in the UK with UK clients. does this matter?

Isn't it pretty much the same except for the miss the odd spellings of a few words? Is it Can anybody correct me on this one is there there's something significantly different between UK English and American English where the plugin wouldn't work? Not only the spelling, but I don't see how that should matter because you have to type in your titles and your descriptions anyway.

Marco: Yeah, so. I don't think that there's any difference and do get the plugin get the paid version. Yeah, the SEO ultimate plus get away from Yoast. I hate that fucking virus man.

Bradley: Yeah, that's all Bloat. Seriously, that's a great plugin guys that the get the paid version SEO ultimate plus their version two dot o was coming out soon it's been in beta testing for months now because the coding behind it is been delayed a few times but you know it's a great plugin and the paid version I don't think the free version is really supported anymore anyways, but the paid version is and it's still my SEO plugin of choice no choice.

Marco: It's two years old it probably won't work with the new newer WordPress right. We're at 5.1 point one I mean the free version. Yeah, the free version is it's not updated. So but SEO Ultimate Plus, you get a five star five site license for what? 45, 46 bucks. Totally worth it. If you're in our MasterMind you would get 10 licenses. That's another reason instead of paying 97 bucks you pay the regular 47 or whatever. And you get a 10 website license for another reason to be in our MasterMind, Jeff he's a buddy man. Yeah.

Bradley: So yeah, I don't think it would make any difference as far as UK English versus US English. I can't imagine it would we got a lot of members that are from the UK that are using it, and I haven't heard that before. So but again, they're probably using the paid version.

How Long Does It Take For The RYS Stacks To Start Showing Its Ranking Power?

All right, Gergely. I guess it says, Hey, guys, thanks for these webinars. Usually how many does is it take days does it take for an ROI stacks to show that start to show their power? That varies. It does take a while it does. There's no question. It's not something that happens overnight. But the boost that you can get from it can be quite significant and they can and it can last for years. I just demonstrated that again last week when Marco and I did the MGYB and Syndication Academy update webinar, I was talking about that. I can demonstrate it again. But my point is those the effect from that will last for a long, long time. How long does it take for it to show any boost? That really depends, and I noticed sometimes it takes a lot longer than others. Marco can, you can comment on that?

Marco: Yeah, sure. And I'm gonna go totally with you. It depends. It depends on the competition. It depends on your keyword targets. It depends on how well your website structure set up. It depends. If you're aiming it at GMB. Right. And if you're trying to pop it into the three pack, it depends on how much power you're putting behind it. Are you doing press releases? Are you doing link building? Are you doing link building to your drive stack and press releases? Are you doing tiered link building? This whole matters because that's the amount of power that you can push. If you read the done for you User's Guide, it recommends waiting 21 days, because that's when you clear the Google dance. And you know that some people will say that there's no such thing as a good Google that they call it a sandbox, call it whatever you want. It takes 21 days, from the moment you start for your project to settle into where Google thinks it could be. So on the 22nd, day, you go and you take a look, whatever Rank Tracker you're using, I like to use a Search Console and Analytics to see what kind of bump I'm getting to see if anything moved up. Plus, some local rank trackers if it's local, or some other type of rank trackers. Once you have the data that you need data. You can't go on suppositions you can't go on. What if you can't go on how long will it you have to have the data once you have the data and you see that you have stuff on the second page that you can push up there, you can hit it with presses, you can hit it with a PR bomb, you can hit it with, you can do a MyMap and beds, and then link built to the mind map in bed. There are tons of things that you can do. That's why you get the User's Guide. And if you didn't get the user's guide, you should have gotten a link in your email by the way to download it. Then what you need to do is contact support at mgyb.co, and ask for you done for you User's Guide because that tells you what to do.

Bradley: There you go. And again, this will be demonstrated on the webinar last week that I was talking about guys, which is nuts. This is you know, this is all done from a drive stack. That's the Google site within the drive stack. Okay, this is the WordPress doc this was done. Take a look at the date on this. I know it's probably small. I'll zoom in on just one of them, guys.

Look at the date on that May 16, 2015. So that was almost four years ago. And if you take a look at this guys, this was just one of them and this was four years ago when I didn't even know like I just learned how to build a Dr. stack that day. And I didn't even have instructions for Marco, he just told me about the concept. And it was on a Saturday and I literally took, I stopped doing what I was doing that day, and spent about five hours building my first drive stack, without even any instruction, just based upon that little bit of information marker told me and this if you take a look at this, guys, I mean, again, ranking number one for four years. And the WordPress com site, it's pushed my main site up and put me into, you know, I've got somewhat of I've got a local IP, so I'm showing a knowledge panel as well. But for various keywords or variations of the keywords, ranked for many of these properties, again, with doing absolutely no backlink building, and just actually doing the drive stack stuff, right. So again, number one for all our ranking all the other Virginia SEO agencies with a shitty Google site that has shitty spun content, like literally that was a spun article from a content farm and it's got nothing but a bunch of drive.

That's a broken Google Plus embed. Google Plus is dead. And like it's just absolutely been dominating for four freakin years now. And what's interesting is this wordpress.com site, free WordPress. com site, if you guys go view page source on this, the only content on this page and the post body of this page is this right here. The rest of that is just embedded iframe, they're just embedded drive stack files. There's absolutely no written content on this page, guys, except for that one line of text right there. And it's been ranking number one, or in this case, that's what number three for years and there's no bad go check the backlink profile on this stuff. It's insane. And so again, like you know, it took probably, I don't know, seven or eight weeks before I like I remember because I had been checking on it for several weeks. I was checking on it to see if if anything had happened from the stack that I built was the very first one that I ever done, and I don't build them now. Anyways, we got somebody that and for us, right? You guys do too. You can, you can hire us to do it.

But I looked at for four weeks, I kind of track this. And then I gave up on it because I didn't see anything from it. And then one day somebody had said something I said, Oh, yeah, let me go check on that. And it had been several weeks, and I went and checked on it. It was boom, number one. And it's been number one ever since. And it's just been crazy. So it does, it does work. And it's not, that's not the only example. That's just the one that I don't mind showing. You don't I mean, so, be patient. Also, some of the other things you can do is build links to it. That's you know, we've got a link building service specifically designed for that at MGYB. So you know, you can hit it with kitchen sink spam, and it will take it like a champ.

What's The Use Of @ID Pages?

Alright, next is what's the point of an ad ID page. Did you make any tests with that Id pages if they make a difference? Yeah, we wouldn't have taught it if we didn't make tests if we didn't test it first. So we are you know, everything that we do we've tested and it has to do with. The reason it works so well is iframe stalking, which is taught in RYS Academy, primarily. But the @ID page principal or the method has been taught in pretty much all of our different paid courses. And that just works really, really well because of iframe stalking. Okay. And it works, it does make a difference because you can use the @ID page or any sort of stacked iframe page doesn't have to be an @ID page. We just do that, because that's very specific to local guys. But again, you can create tier one properties that are using a Google site, for example, with a bunch of iframe stuff that you do, and it's not going to get into specifics here. But then that becomes a link building target. Right, that becomes a target that can boost all of the assets. So yes, it does absolutely help if you're in any one of our paid training, and you'll know how to build them. If you're in the MasterMind, we can get into that much deeper if you'd like. You know, we can talk about why and how and I can show you other examples.

Okay, Dan says I will have to go through. So he's the one asking about the YouTube ads and a playlist and all that. He says I have to go through with a fine tooth comb. Because what you mentioned, I've done with the exception of comment links. Thanks for the input. Yeah, no problem.

Also, Dan, think about this. If you have other profiles available, like from syndication networks, for example, other Google profiles that have YouTube accounts, you can go in and actually take that video and add that video that you want to rank for and other playlists. So in other Google profiles, create a playlist, a keyword optimized playlist for the keyword that you want to rank for, and then add the video that you're trying to rank into that playlist in other Google accounts, right? like it, comment it from those other Google accounts, as long as you're not all logged in from the same IP. So for example, and even if you are, it's okay, but not what I'm saying is don't, don't just go clear your cache and cookies and log into another Google account. That doesn't work. What I'm saying is if you're using something like browser or ghosts browser or something like that

Where your browsing sessions remain intact for each profile, you can even use the same IP, that's fine because all of those different profiles are going to be acting as if they're their own. You know, their own profile, there have their own browsing histories and things like that. And so you can use those to kind of help give it a boost. I had it I ran a test for one of the videos that I had done some standard SEO stuff like it went through my syndication networks. And I had set up a video ad for a YouTube ad for it to start getting some engagement but it was bouncing on page two like it was hovering on page two. And then all I did was I took five different browser to profiles that I had that have a significant history built for them. And I went in watch the video, I commented with one profile I liked it with another profile then with the fifth but I did several things but it with the fifth profile. Again, they were more aged Google accounts but that have had a

You know, significant browsing history and activity that have accrued within those profiles for, you know, over the last couple of years, really. But the last thing I did was I created a playlist keyword optimized playlist with the lat the fifth profile, added that video, then I commented on it with the playlist URL is the comment. And, and like, within, I'm not kidding, within 30 seconds, it jumped to page one, and it's been on page one ever since. So that kind of stuff really does help if you can get the video added to other people's playlist, essentially, even if you're doing it yourself. That will help to Okay.

What Makes Google Decide Which Brand Should Rank First When Both Of Them Have The Same Name?

All right. We're almost out of time, but we can run through the next two, I think Hey, guys, one more question. Did you ever want a new situation to take the number one organic gym be ranked from a competitor when both your client and the competitor had the same name and GMB and nearly the same exact match domains, both shoot for the same they both shoot for the same exact match, brand new. What makes Google decide that one brand is actually now another brand eg one website, taking over the top positions, even knowledge panel in some cases? Usually navigational type search queries, which again, it's an engagement or an activity signal. We've talked about this many times in the past. But what's called site weight is part of the algorithm, I think that was introduced in the algorithm way back in like 2010 or so I remember I learned about it in 2011. But essentially, if all things are being two, if two sites, two brands with a website were equal, all things being equal, which I know is damn near impossible, but if they were, if one site has the navigational search queries, and then they click through more than the other, that one's going to have more weight in Google's eyes, in other words, is given more weight given more authority. So what I mean by that is doing some navigational search queries a query like a brand, a brand search or a website names

So in other words, if it's Joe's plumbing, com, we'll just use that as an example is the website and the name of the company is Joe's plumbing. Then people doing searches for Joe's plumbing. I know you're saying you've got a competitor with the exact same name, but you've got a unique URL, right? So if you've got Joe's plumbing.net and the other guys Joe's plumbing com then I would do like Joe's plumbing.net searches like a search for that domain name and Google and then click through

you know, you could do a navigational searches, which would be brand plus services like so different types of services, service keywords, or product keywords, depending on what type of business you're trying to promote. I'm looking for the contact information so Joe's plumbing contact, or Joe Joe's plumbing phone number, like seriously that type of a search query Joe's plumbing, plus phone number, like you put that in and if it pops up with the right phone number on the right list and click through those kinds of things. Now not it's not something that you can do from the same IP that it's going to have an effect

But if you can kind of crowdsource that out, there are ways to do that right micro-task worker, for example, those type of navigational queries will help to push it out something that you have to maintain though. So you know, until once you take over that position or get your knowledge panel to appear as opposed to the competitors, a lot of times organic activity will take over anyways and will help it to maintain that. But you can force that issue. You can also do it with ads. Again, I can't talk about how to do that here but you actually can do part of that using Google ads or even Facebook ads. So again, it's all about that activity and engagement signals on the brand that you want to promote and that's going to help to give it that edge. I mean, you can do some other standard SEO stuff but I found that you know, we've been a Marco and I have both done tests where we've been able to manipulate knowledge panel or in things like auto suggest, by you know, specific engagement signals. Marco, you want to comment that all that?

Marco: No, that handled it perfectly.

Adam: Yeah, that's been my experience as well. Using stuff like, micro workers is one of my favorites but there's a number of other ones that are Yeah, good. Hang on where you live?

Bradley: Well, yeah, that's an old process. We talked about Ivan boot Amir taught me that years and years I think it was 2011 might have been 2012. But that's where he like introduced that, that concept and micro-task workers and I mean, it's it really that's what I call click-through spam, but so CT spam, but it works really well. Again, you have to engineer it correctly, but if you do it right, then you can significantly change, like the positioning of a website and you can also change like auto-suggest, you know, suggested search queries and all kinds of stuff doing that.

Adam: Yeah, it's good for like, reputation management's where, you know, you know, brand name, spam comes up and you want to put something above it in an auto-suggest have used it for that. But yeah, like you said, it's the kind of thing you have to maintain when you start doing it for a period of time. In my experience, it often reverts to what it was. Yep, not done anything else.

Bradley: Alright guys, we actually have to wrap it up. Sorry. We're at the five o'clock mark and I have to run but I appreciate all the questions they did come in. We were worried that it was going to be a slow day today, but it wasn't. So thanks, everybody, and Adam. Hey, man, thanks for hanging out with us today.

Adam: Da totally My pleasure. I'm really really grateful for you having me it's been a little bit of fun.

Marco: Absolutely, man. Anytime. So thanks, Marco for hanging out, dude. We'll see all the man. Thanks, Adam. Bye, everyone.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 233

By April

Click on the video above to watch Episode 233 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Adam: Alright, we're live Welcome everybody to Hump Day hangouts Episode 233. This is the episode where you get to watch her non finger all over the camera.

Hernan: Actually, unless I talk you won't be able to watch it because it's the cameraman. It's on right, Bradley?

Adam: Yeah. So, have you ever seen the movie fire in the sky? Yeah, there's this horrible alien abduction and it has to do with stuff going to people's eyeballs. Anyways, that's what I think of it just makes me want to stop looking at the screen. So we're going to stop doing that and we're going to move on and say hello to everybody real quick. We got a few short announcements and then we're going to hop into some good stuff. So let's start with the Hernan “finger pointer Vasquez” as he's known around here, toys that.

Hernan: Hey, everybody, what's up? Really excited to be here really excited for what's coming up today. So pay close attention because it's going to be epic and really excited for this episode. So good to be here.

Adam: Alright Marco. How are you doing, man?

Marco: I'm doing a do, man. I'm doing what do I do you know how to do?

Adam: Very well, very well. Bradley, How about yourself?

Bradley: That's tough to follow that Onomatopoeia or what is there's a lot of do's in there. So I don't know how to follow that much. But I'm good. I'm happy to be here. I'm going to do once we get through announcements, I'm going to do a brief kind of update to video Legion system which is in launch right now, really, I just want to talk about some advanced follow up methods that are not in the training, but I'm going to just cut this section out and put it into the training because there's some really cool stuff that can be done to help get much better results with automating follow up specifically in a way that I'm going to talk about that's kind of unique. And again, the whole point of video lead gen system was really to set yourself apart from all the other spammers out there that are contacting local businesses, trying to you know, get, sell them advertising and marketing services or leads or whatever the case may be. And so, once we get through announcements, I got a couple of things I want to go through and you guys will see hopefully, some of the power of how this unique method can really help you stand out above and beyond, you know, separate you from the crowd of other marketers out there. Does that make sense?

This Stuff Works
Adam: Sounds good, awesome pumped to hear that. So we're going to keep it pretty short. So we want to get into this stuff today and no one wants to hear about this. So real quick, if you're watching this for the first time. First of all, thanks for watching, you're in the right place. Whether you're watching live or you're checking out the replay on YouTube or something you can always go to semanticmastery.com/hdquestions, ask your questions. If you can't make it live, that's fine, but we highly encourage you to check it out. You get a lot more out of it if you're able to interact. be here with us live. If you know anyone that if you're watching this or you're watching chopped up questions later, we try to get our content out to you that you know in easily digestible pieces we know not everyone has an hour to sit down and watch the video. But if you come across something be helpful for someone please help us out and help them out, share it, send it over to them and help them out. Also, if you're looking for the place to start, one of the questions we do get a lot is, Hey, I'm new to Semantic Mastery, what should I do first, get the Battle Plan. And you can find out more about that at battleplan.semanticmastery.com.

And I'm going to hold up the rest because I want to hear what Bradley has to say. And I think a lot of other people do as well. And just want to say if you're not aware of it right now, Bradley just added a major update and expansion to Video Lead Gen System, which is, like all of our products, something I wholeheartedly support and something I personally use. I hadn't done exactly what Bradley did. When he first kind of, I don't know, Bradley, this was years ago. I mean, we just kind of talked about it, or you showed me I forget how it came about. But this is something I've done, hugely successful, used it in a bunch of different areas, and I don't want to steal the thunder. So I'm just gonna say I'm gonna put the link on the page, along with a there's a limited time discount if you want to get in and get this training for a hell of a deal. So anyway, with that, Bradley, I'll turn it over to you.

Video Lead Gen Update

Bradley: Sure. Okay. So real quick and I'm gonna jump into just a just I've got one slide that I'm going to kind of walk through and show you a couple of examples of what I'm talking about. But the video lead gen system, it's how I started growing my own agency back in 2012. When I got started in 2010, I built lead generation assets. And that was really just to prove to myself that I knew that I could do it, number one, and also because I knew that if I was going to go up, approach businesses and say, Hey, I can do SEO for you. And they said, Oh, yeah, prove it. Like I had no credibility because I had nothing to show. And so part of the reason I started building lead generation assets was, again, one to learn to prove to myself that I could do it. Number two, so that I could build kind of a portfolio of proof that gave me credibility, you know, to be able to show to potential businesses that I wanted to work with, Hey, I know what I'm doing. Look what I've been able to do and how those lead generation assets.

And then in 2012, once I had built up a portfolio of sites that in, you know, maps, essentially said sites that were ranked in both Google Maps and Google and they were generating leads, that's when I opened up my agency. However, I hated cold calling, absolutely hated it. And I was having trouble finding clients other than going to like local, you know, networking events and stuff. But I didn't even really like doing that very much. I think we as digital marketers want to be able to do everything from the comfort of our computer desk, you know what I mean? Like from behind the screen and not have to go out and interact with people at least that's how I was at the time. So I really just decided that I wanted to do cold email, but in a way that was unique. And so I started contacting businesses that I wanted to work with. I would go just, you know, search for particular industries in particular areas and then look and find companies that I thought I might want to work with. And then I would create a video where I basically audited their digital presence, where I would analyze what their current presence was and show them where there were missing opportunities to get better results. And send them an email with the video would look like a video embed in the email, but it was really just a screenshot of the video itself. And then it would have like a play button superimposed on it, and it would be linked to the actual video. So when they clicked it, it would take them over to the video. And it would, you know, it was a video specific to them. But it's a 10 or 15-minute video usually, that I would create for each prospect. And I would send out for every 10 emails I sent out, I would get three or four responses like clockwork, and so that's a 30 to 40%. So an average of 35% response rate and it was great, it was fabulous. But and then out of those three or four responses for every 10 that I sent out, I would usually close one sometimes two of those into some sort of level of marketing services could be Video SEO, you know, full on SEO and Maps SEO could have been whatever. But I would usually end up closing at least one.

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Now that said was a lot of wasted effort though because out of seven or excuse me 10 emails that I would send out, I record 10 to 15-minute videos for each plus the prep time, right actually analyzing and figuring out what I was going to say and all that. So, you know, you're talking about 30 minutes, a minimum per prospect that I would reach out to times 10, that's 300 minutes, that's five hours. And, you know, only three or four would reply on a regular basis. So that was a lot of wasted time. And although, as I said, was super effective.

Well, recently, over the last several months, we're really almost the last year now, you know, we've been building a lot of lead generation assets and that that kind of thing. And so I needed to learn how to more efficiently use that same sort of process. So that's what the 2019 update for lead video lead gen system is, is kind of what I've done over the last couple of months, which was to refine the process, streamline it make it much more efficient, to where now, I'm still doing pretty much the same method where I'm still proposing via video what it is that I can do for prospects but it's much more streamlined because of the way that I've developed it now it's much more systematized and a lot of it can be outsourced. And so now what used to take me at least 30 minutes per prospect now literally takes me just a matter of two to three minutes per prospect. And again, all that's explained in the training. But, you know, that said, there are some other things in there that I've learned along the process like how to in streamlining the process of finding prospects before I used to do it all manually. Now you can use there are tools and there are two tools in particular that I recommend. One of them's a great tool called Leads Recon. It's fabulous for this method. It really, really is. So there's, you know, there's a lot of things that I've been able to do knowing what I know now, you know, seven years after I started doing this, I've learned how to process turn it into processes and systematized it and become much, much more efficient and even outsource a big portion of all of it so that it really, you know, I say this is a, if it were up to me to do it all the time, it probably wouldn't get done, at least not regularly and consistently. But because I've learned how to systematized and an outsource part of it, I know it gets done because I'm paying somebody to do it. And so, therefore, I know for sure that my prospecting is going to continue on a regular basis. And my pipeline is always going to be full of conversations to be had with prospects because this process has been implemented if that makes sense.

So anyway, let me grab the screen real quick. And I want to show you guys what I've got. And we're just going to give you a couple of quick examples. I want to add this to the end section, where I talk about advanced methods or strategy for vertical prospecting. And specifically, what that means for you know, anybody that gets the training, you'll know what I'm talking about. If you don't, I highly recommend that you get to training vls.semanticmastery.com will take you to where you can buy the training, but if you're looking to get clients or you've got Lead Generation assets that you want to monetize. I'm telling you this method is fat. It's great. It's one of the best ways that I've ever seen to get the conversation started okay with prospects and remember guys, that's the hardest thing. If you're cold calling, well God bless you. Because that sucks period. And you know, if you're cold calling already how many times you piss people off when you call them and interrupt them, and they think that you're soliciting them for anything whatsoever, you're going to get called all kinds of names you're going to get cussed at, they're going to hang up on you all that stuff. If you just stand out cold emails, then you know that most of those emails are going to be considered spam by the prospects, they're never going to reply or you're going to get really shitty messages back from them. The ones that do reply, which I always thought was funny because they took the time to type out something negative to say back to you instead of just deleting the email. But that happens and don't get me wrong, this method occasionally you will get that too but it's much much less likely.

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But you know, in any one of these words prospecting methods guys, you're going to get really especially now I found that seven years later, right I started doing this in 2012 was now 2019. So seven years later, I found that when you're contacting or prospecting your cold contacting you, it tends to be a catch more resistance now than we did seven years ago. And that's probably because local businesses are completely saturated. Right? they're overwhelmed with solicitation, emails, and solicitations. Period. Emails, phone calls, phone calls, you guys all know robocalls, like all that kind of stuff. It's crazy. And so the only way to really get any attention is to approach it in a unique way right to stand up to set yourself apart from all the other solicitors out there, right, all the other spammers out there and do something unique to get their attention and to start the conversation and that's really what this is all about Video Lead Gen Systems about just getting the conversation started.

Then it's going to be up to you to close the sale, right? I'm not giving you sales training here, I'm giving you contacting and prospecting training. All right, but that's what I wanted to point out was it's a very unique method, it works really, really well. And there's a lot of things that you can do to you know, once if you're a digital marketer and you understand digital marketing, you can apply a lot of the things that you know already to make it work so much better. So, specifically, there's a module within the new training for advanced methods for vertical prospecting. When I say vertical prospecting that means when you're prospecting to one type of business vertical or one industry, which is what I totally recommend, and if anybody's been following us for a long knows that I've always been telling you guys to you should really become a big fish in a little pond, which means stick to one industry, because then you can fully develop your marketing, your sales messaging, the way that you communicate, your creatives, you know, everything around one industry, it reduces the workload significantly, exponentially than it does if you're trying to be all be you know everything to everybody then you're a small fish in a big pond right that makes sense. So with vertical prospecting, when using this method it's better to do it, in my opinion, you can use this to approach anybody okay for to sell or to prospect for any marketing service, but I recommend doing it where you're approaching a particular business vertical, okay. And because of that, then you can do things like get people on to an autoresponder right that then you can follow up with them so prospects that may not end up becoming your client now could very well become your client, six weeks, six months, you know, a year down the road because you've got them on an autoresponder and also a remarketing list, for example, and you can constantly remind them, gently nudge them, that you're still there, right and that your marketing services are there.

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So that when it remember time and circumstance will change changes everybody's mind right? So even if you get a prospect's attention through the video email process, and they don't become a client of yours or a service provider if you're trying to monetize a lead gen asset, but they don't become a client of yours right up front. If you're constantly, your brand is in front of them, and you're constantly reminding them via remarketing via autoresponder emails, and I'm not talking about spam emails, I'm talking about value-based emails that show that you really care about getting the results, and you're not pushy about selling them. So for example, in the training, one of the things I give away is an email sequence. It's a five email series sequence that's a lead nurturing sequence that I wrote myself. It works really well for converting business owners into Google My Business Services, SEO services, and it's something that you could send out I recommend once per week once you get them on an autoresponder you know, opted into an autoresponder and there's a number of ways to to get them opted into an autoresponder, again, covered in the training. But once a week now for the next five weeks, or really four weeks because the first emails an introduction email, then the first email in the series starts the next day. Then for the next four weeks, you send them a value-based email that tells them how they can optimize their own GMB profile, each section of the GMB profile in fact, and at the very bottom of the email, it's got a very soft call to action. Hey, if you need help with any of this, you have any questions please contact me and boom, it brings them back to you. It's not a hard sell. It's not a hard pitch or any of that kind of stuff. It's not pushy. It's just providing value. Well, those are the kind of things that you can do and keep them on an email list long term that in remarketing as well. They're going to constantly see your brand, right? They're going to have ads follow them around the web with your brand in front of them. They're going to get an email in their inbox once a week or so. They can you can have YouTube remarketing videos, Facebook remarketing all these things to where they're constantly seeing you at some point that going to say, holy shit this guy, this guy is everywhere. And I need my business needs leads, I'm going to talk to this person, you know what I mean? And so those are all kinds of things that you can do.

Well, one of the things that I wanted to talk about today specifically was advanced automation follow-ups. Again, this isn't in the training, but I'm going to cut this section out and put it in the training specifically because I wanted to show you guys that are digital marketers, how you can use your knowledge to increase your own success with this method. So for example, if you get them onto an autoresponder and what which I recommend that you that should be one of your goals right is to get them onto an autoresponder because again, just because they're not going to be a prospect now doesn't mean that they won't be a client later, right? Does that make sense? But with most autoresponders, any of the good ones I recommend using drip.com and the training but on any number of them do these kinds of things.

Now, there's a use our recent unopened feature with most autoresponders to where if you get them an autoresponder and you send an email and they don't open the email, the email autoresponder will actually know that they didn't open it and will send it to them again and you can tell them to send it you know in three days or five days or whatever it was so that you're making sure that they're getting another opportunity to read those emails, especially if they're value based, right? You want them to see those emails. You want them to open and see that you're trying to help them without asking for anything except for Hey, if you need additional help, call me or reply to this email or schedule a call with my calendar app or whatever it is, whatever your contact, your call to action, your conversion goal is for contacting right so again, that's something really simple that you can do once you have them on an autoresponder something else guys. Ringless voicemail, slidebroadcast.com if you don't know what that goes check out slidebroadcast.com. It's great. It's a ringless voicemail system, where basically you can upload an mp3 with a message that you want to send to them and what it will do is it will call their number and their phone won't ring if they pick up the thing hangs up on them. But if they don't pick up then it will because it'll be a ringless voicemail anyway, it'll just show on their like mobile device and it will also work on about 50% of landlines. By the way, guys, not all landlines, but about 50% of landlines that have voicemail, this will work on also. But for mobile devices, it's almost 100% it will send them a voicemail message. So that and it doesn't ring but all of a sudden on their phone, it will show that they've got a message waiting, and they go listen to the message. And it could be you, you know, hey, this is Bradley Benner from Big Bamboo Marketing. And I just wanted to reach out and tell you that, you know, I'm really looking forward to or I'm hoping you know, whatever the message may be. I'm hoping that you got my video email. And if you're interested in lead generation services, or Google might, you know, getting more leads from Google My Business, certainly give me a call or schedule a call with me via my Calendy app and give the link whatever the case may be, guys. It's up to you to create the message but my point is that ringlets voicemail is something that you can use as part of your automated follow-up strategy.

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How do you automate that? Well zen, excuse me Zapier. Zapier, if you guys aren't familiar with Zapier, it's like IFTTT. But if you take a look and you go to search apps and you start for slide broadcast, right there, so something that you can do is set up a zap through Zapier, that states that you will send a slide broadcast ringless voicemail to any prospect that opens at least three autoresponder emails, right so for example, you put them on a lead nurturing sequence, I give you one of them in the training that you can use for GMB or Google My Business SEO Services. But if you don't offer that as a service guy, just create your own autoresponder lead nurturing sequence, use mine as a model and create your own right for whatever services that you sell. And then anybody that you can set it up to where Zapier connects with, in this case, drip.com and set up a zap that says for anybody that opens three autoresponder emails, send them a slide broadcast ring this voicemail and the ring this voicemail could be specific about, Hey, I know, I know you've been or I hope that you've been you don't want to say I know that but say I hey, I hope that you've been reading my series on how to optimize your Google My Business profile. If you really take action on what I've been telling you in that email sequence, you will get more leads from Google My Business and it anytime you have any questions whatsoever, I just wanted to remind you that I'm here. Here's my phone number, give me a call. You guys get what I'm saying. You can have different voicemail messages be delivered to them in an automated fashion specific to the sequences that you're sending them. So it's a great way to get their attention and to remind them that you're there and guys, it's automated. You just got to set it up one time and then the system will run automatically. Right.

The next thing direct mail zendirect.com. Zen Direct also connects with Zapier. So with Zen Direct for example, right here is Zen Direct okay was then direct. For example, you could set up another automation or similar automation that you can send them a letter or a postcard. All you do is upload the design to send direct. And then you fund the account to pay for the print the printing of the design, whether it's a postcard or a letter, and it pays for the postage and Send Direct will actually create the mail piece and send it out. They'll print it and send it out to you via us mail based upon whatever action it is that you tell them what you want it to do. So with Zapier, once again, you can say, send a postcard or a letter I typically use postcards but send a letter with anybody that's any prospect that schedules a call with me via Calendly, right Calendly connects to Zapier. Right. So my point is, you can use Zapier and some of these other services to really set yourself apart. Think about how many spammers spam local businesses for solicitation on a regular basis or how many times Yelp calls a local business or Home Advisor for those of you in the contracting industries, how many times they get hammered with shitty sales calls, and that's how people contact businesses. But if you set yourself apart with a unique video email, then you get them on an autoresponder there are ways to do that through the video email sequence, I talked about that in the training, and then start sending the value based emails with a soft nudge at the end just to contact you. And then you set up some of these automatic follow up.

Automated follow-ups like sending a postcard, who else sends direct mail? Nobody anymore, right? Send direct mail, send a ringless voicemail during the middle of an email sequence that, you know they're opening because that's the reason why they got the voicemail broadcast, right? And saying it just giving them some additional information about that particular sequence right and how, hey, don't forget if you have any questions, I'm still here. Here's my number, call me. Those are the kind of things that are really going to set you apart because nobody else does that stuff, guys. And so for those of you that are looking to get clients looking to monetize assets you got to think creatively instead of doing what the herd does, right the traditional wisdom which everybody's sick and tired of just do these kinds of things and it will give you better results. So with that, I'm done. okay.

Adam: Do we have anything else before we wait too long on my screen froze for a second they're trying to come in strategically but no good stuff. Can't talk it up enough I love this way of doing it like you said a lot of it you know you're providing value but you're automating the hell out of it and you know works for you and it works for them so anyways, anyone to you know, anyone who's doing stuff outside of this if it's not strictly client, SEO, whatever it is, you're doing this works across industries like don't narrow dumping god, this is just for the one place I can use this. You can do this for damn near anything. So.

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Bradley: All right, get into it. I am so we're done with everything else announcements and.

Adam: all that good. Guys, you guys got anything?

Bradley: That's no. Okay, I'm gonna grab the screen again. Okay.

How Do You Register A GMB In A Particular Area?

Bradley: The hangouts Alright, so we're going to go with starting here because that was from six days ago and go forward. So Andy says hi there. You mentioned in a GMB video with Peter Drew's Dominator site that one should consider registering a GMB in a particular area. If the GMB I don't know niche looks uncompetitive, okay, but unless we actually have a business scenario, how do we actually do that? Thank you. That's a great question, Andy. Well, we have a service in our store MGB for verifying or registering GMB, Google My Business profiles, where you don't actually even have to have a physical location. Now, before we had to pause that for a bit because of some changes that were going on. It was making it very difficult to verify but is that can somebody confirm that is available still now is that correct word.

Marco: It's available only to our MasterMind right now.

Bradley: Only to our Mastermind right now. Okay. Well, hopefully, we'll have it back available in our store here shortly, but available for everybody. But right now there was we were verifying a ton of locations for people. And then what happened was, Google started cracking down, which they always do. We were expecting it at some point. And so we had to literally stop taking new orders for some time, but we just started like in the last couple days, I know opening that back up, and apparently it's just to our mastermind, which is often how we do things when we have to shut stuff down when we reopen it, or when we even launch new products, it's typically to our mastermind first, and then we smooth out any potential bugs or issues before we launch it to the general public.

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So but yes, you can verify GMBs, you can buy them or for example, you can even verify your own still using PO boxes with the United States Postal Service that requires a lot of manual work and time because you have to go register the P.O. box you have to go pay for getting the keys, then go back, create the GMB listing, then go back and pick up the postcard A week later and hope that it's there a week later because sometimes it's not and then you know, so you got to constantly drive back and forth. I created a lot of them that way myself. So it can be done. By the way, you don't list your PO box, you actually use the street addressing option. It's just a separate form that you fill out. It doesn't cost anything else. But that's something else that you can do as a manual process. I don't recommend that though. Because for you know, a nominal fee you can actually buy verified GMBs from our store for.

Marco: Hey, hey, Brad, the breaking news from Rob. He's opening it up to everyone. Okay, there you go. So at first he wanted to test with the mastermind and we wanted to get caught up with all of the orders that we had, you know, backward because of all the problems. So that's all cleared up. So yeah, we're open and ready to go.

Bradley: So mgyb.co, that's the store. You can buy them there. Okay, Andy, so you can just go check them out there.

Does Google Assign A Dynamic URL For GMB Profiles?

Okay, Will's up, he says Bradley and Local Lease Pro you showed us how to find the GMB share URL for our profile. And every time I do this, I'm getting a different URL that resolves to my profile. Is this than a dynamic assignment by Google? Is there a time expiration by this link? By any chance? Thank you know, but what I, I'm not going to go into a gym be an asset right now. But one the best URL for that now, guys, because it's a straight three on one with no redirects. or excuse me, it's a straight URL with no redirects at all. Not even a 301 redirect is if you go into your DMV dashboard, and where you can click on the Info tab or even from the Home tab. Inside the GMB dashboard, you'll see where it says view on search and view on maps. right there are two links that will save you on search your maps if you right-click the View on maps, and click copy link address, paste it into a text file a notepad file. Then you'll see it's a Maps, Google com something question marks, cid= but that that URL there you that if you actually put that URL into a, and there's some character sometimes that's appended to the end of that, cid, you know that cid number or whatever, you can eliminate that. But if you that, that cid URL, essentially, if you put that into a redirect checker, you'll see it redirects to www.google.com slash map slash, question mark, whatever equals c ID, whatever. So all you do is the short method here is just right-click on that view on maps link inside your GMB dashboard, click copy link address, paste it into a notepad file, and then change the maps. google com the map subdomain, change that to www. That's it. Once you do that, now you have a straight URL to the maps listing is no redirect. And it's the best URL to use because it's going to stay consistent. And you can use that for link building. Okay. So there you go. That's the best URL for that.

How Would Google Know Where Your Business Is Located When They No Longer Require An Address?

Mark says hi, in GMB. For service area businesses, Google only requires a service area zip code or city they no longer require an address. Well, they do when you register the listing, you have to have an address. However, if the distance is one of the most important ranking factors, I'm assuming that providing an address would be important. Otherwise, how would Google know where you are located? Is that correct? No. Again, because by Google's own terms of service, if you are a service area business and you list your physical address, you can get your profile terminate or suspended. Okay, we've had seen it time and again from people that didn't know that or they would assume what you're assuming Merv and they would go in and put their show their address, right so they put a physical address. Remember, when you registered the GMB, you had to have a physical address period, you can't get it without listing a physical address when you register the GMB and so Google knows where that business is located. If it's a service area business, the first thing you're supposed to do before adding your services areas is clicked into the physical location setting and click that blue link that says clear address, you clear the address, then save, then you go to the service area section and add your service areas. So Google knows for sure where your business is located when you verified that profile. Okay?

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So make sure that you do that because there are only a few exceptions out there that the algorithm or will automatically still often suspend the profile. If you try to add a physical location to a service area business. There are sometimes I'll give you an example because I've run into this with Remodeling Contractors Kitchen Remodeling Contractors in particular typically have a lot of them have showrooms where they showcase kitchens like so they have countertops and cabinets and different kitchens that are kind of set up in in a storefront to show off what their kitchens look like, but their service area businesses. Obviously, they go install kitchens at the customers' location, not in their store. So that's one of the few exceptions where you can have a service area business, but also have a physical address because people do want to come to the showroom. But I've had it happen where some of the assets that I've worked on have been suspended. And I've actually had to call Google My Business help or support in order to resist get it to get it reinstated by proving that there was a show room but it was also a service area business. That makes sense. So there are few exceptions where there it will be both but it's very rare. And even with those exceptions, you still oftentimes will get the listing suspended and you have to contact GMB support and have it reinstated by proving that it is both a storefront and a surface area business. Okay. So if it's a spam address, you don't want to do that obviously.

What's The Best Way To Get At Least One Review To A GMB Page So It Doesn't Stand Out So Much?

Ken says what's the best way to get at least one review to a gym be so it doesn't stand out? So much How can I get the initial review? Well, you can spam it can, you know, I don't recommend doing that there are legal reasons, sometimes depending on what state you're in. So you got to be real careful about that kind of stuff. But you could certainly spam a review. You know, just so you know, I mean, I'm not encouraging that I'm just telling you, that's one way you could do it. The other way you could do it would be if you have, if you've never sold a lead from that particular location, or you've, you don't have a client or whatever, then you can't really solicit an actual customer review. But if you have actually generated leads that you've been able to monetize, then you could always ask the, you know, one of the leads that have come through to leave a review, that's always you know, a possibility. Again, I know that's difficult. But if you want to do it legit way, that's the way you do it. Otherwise, you could spam it. Again. I'm not encouraging that because you got to be careful about which states you do that in and that kind of stuff, but that's certainly a possibility.

Is There A Difference Between P1-P6 Embeds In The MGYB Store?

Jason says two questions and MGYB store for embeds, there is P1-P6. Other than the numbers of embeds, is there a difference between each p order? I don't know. I can't answer that.

Marco: No, no, there's no difference. It's just the number of embed.

Bradley: Okay. Thanks.

What Is The Typical Turn Time For Deep Keyword Research In MGYB?

Bradley: Number two, what is the typical turnaround time with MTV orders in particular deep keyword research?

Marco: He keeps asking, I think this is the same person, he's asked the same question like three, four different places. Please don't do that. It doesn't help. But it's three days, typical turnaround. But, of course, if there are orders previously in the queue, that's going to delay your orders will still take three days to create, but it's three days from the moment they start working on it. So it could be a week, it could be 10 days before they start working on it. It all depends on how many orders are already in the queue, which each of those will take three days to complete.

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Bradley: Okay. Thanks. Scott said what's up Scotty says Brad, have you hired an Excel database developer? If not the content client. Thanks, Scott. I did actually see I didn't really need a database developer I just needed it's really for just some Excel-like list cleaning and formatting and stuff like that for contact lists like big, big contact lists. And so anyway, I did get that squared away. I found somebody on up work from the Philippines. Her name's Angela and she's great. I've already hired her for at least six different jobs in the last two weeks and she's doing a great job for me so I'm happy but thank you, Scott. I appreciate that.

Do You Have Video Training On The Best Practices Of Using RYS Drive Stacks?

Bradley: Ron says I just received my first job is from you. Do you have video training for best practices? you should get the black book run that should get sent with every order is that correct?

Marco: No. That they get the done for you User's Guide the Black Book is only available in RYS Academy Reloaded. So the done for you User's Guide is not sent. But that's sent with the order. That's what I meant. He should have gotten that done for you Users Guide if he didn't, then he should write to [email protected] and request the done for you User's Guide.

Bradley: Okay, there you go. I'm sorry. I can conflict the two terms. But yes, get the User's Guide. And then obviously, if there are any specific questions about that, we can answer them in here and Hump Day hang out. So we're in one of the groups about, you know, things that you can do link building is one of the best things you can do to get more power out of them. So, you know, we've got a link building service that is designed specifically for that kind of stuff in our store, mgyb.co, again, it's by our own link builder has been working for me for like five or six years now. He's freaking fabulous. He knows exactly. He's a pro. And so he's the one that handles all the link building specifically for these kinds of methods, and it works incredibly well. So this is I'm really afraid of doing something wrong and jeopardizing my investment. Bradley does such a great job training. I was hoping there would be some video available. Yeah, again, the user's guide has all the training that you should need. But if there's something in particular that you need to know about, you know, we're actually Marco and I starting tomorrow. By the way, we should have announced this by the Marco and I starting tomorrow are doing MGYB training where we're going to hold a webinar monthly, where we're going to talk about the best practices for different products tomorrow, it's going to be about syndication networks, why they're so important in 2019, because they have a lot of people say, well, the syndicating content really still helping 2019. Well, they still survive. Yes, it does help. Maybe not as effective as it was four years ago, but it's still as effective but syndication networks have a are very effective for another reason. And that's entity validation. And they're more effective for that reason now than they have than they were in the past. They're more effective than ever, in fact, and that's, in particular, that reason. So again, Marco and I starting tomorrow at 4:30 pm. Eastern, we're having a webinar and MGYB and we're going to do one monthly where we're going to take a particular product or service and highlight the best uses of it best practices and what are the things to do once you've received them to get the best use out of them are the most that you know the best results from them, so perhaps Marco and I will do drive stacks next month. What do you think Marco? I'll take the silence as a yes.

Marco: Oh, sorry. I was talking to a muted Mike. Yes, definitely.

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Bradley: Okay, so syndication networks will be tomorrow. By the way, you can ask other questions during those webinars like we're going to do 30 minutes of training, and it'll be 30 minutes of q&a about anything MGB related. So if that's a question that you want, Ron, do we have the link for that? But guys, can we send Ron the link for the webinar tomorrow? Yeah, it's gonna be the same each time. Let me grab that. I'll pop that on a PageRank. Now, okay. Yeah, Ron. So check out the comments section here, you'll see the link to the MG ye webinar. It'll be the same every month and you can come and ask questions there. But you know, like I said, we're going to do 30 minutes of training tomorrow will be about syndication networks, and then we're going to answer questions for 30 minutes and we can cover maybe your question a little bit more in depth there.

How Do You Come Up With A YouTube Channel Name For A Lead Generation Business?

Mike says when coming up with a name for YouTube channel for lead gen or local business, how can I make up also an address for using it for some kind of NAP backlinks and local citation. Thanks. Well, when coming up with a name for YouTube channel for lead gen for a local business, how can I make up also an address for using it for some kind of NAP backlink? Well, if it's for a local business, they have an NAP, so I don't understand I'm not sure I understand the question might if it's for a local business, they already have an NA P. So why don't you just list there NAP YouTube citation is a powerful citation. I know that because I use bright local citations for my clients. And it's always ranked as one of the highest or most you know the most powerful citations. So YouTube you can put it in the channel the about or the description of the channel description the about section, you put the sap there you also every time you publish a video for that business or lead gen video, whatever you always put the sap in the video description as well. If it's for lead generation asset, you should still have an NAP, I don't recommend if it's a spam address that you put the street address, but you can still put the name, city state zip and phone number but don't put the street address, it still counts as a citation. It's just a partial citation, right? And a link back obviously to the digital asset, whether it's a GSB website, the GMB map URL, or if you have a self-hosted website link back to that as well let link to all of them. Does that make sense? So again, if it's if you have a Google My Business profile, it had to have had an address period at some point, it had to have had an address for else you can't have a Google My Business profile. So if that's what you're looking to promote, use that address. If it's a service area business or a spam address, hide the street address. Don't publish that just published. The name, the city state zip and phone number and in the links back to the digital assets again, GMB website GMB map share URL, or excuse me that the GMB map URL the one that I just talked about, where you right-click the View on maps. Change the subdomain from maps.to www dot. And that's your that's the best URL to use for that for now on. Okay. And then obviously if you have a self-hosted website link to that, too. All right.

Do You Still Recommend Uploading Videos As Live Event And Schedule Them?

Greg says I want to begin uploading some videos to my channel. Do you still recommend uploading as a live event scheduled without a week? What is the software you recommend for uploading? I can't remember the name something like oh, GM or GMB note. There was excuse me OBS which is I think, I don't know, OBS if you just click go to Google and search for OBS broadcasting software or something like that. Whatever our live stream OBS live stream that's the software that you can use this free you know there's other ones like wire cast or two but their pain in the ass to use. OBS works really well we've got a video on our YouTube channel, just go to youtube.com slash semantic mastery use the search channel feature and in search for OBS and you'll find a couple of videos where I Talk about how to use that to live stream even pre-recorded videos. It's not hard to do, and it works really well. And yes, live streaming still gets more reach guys, like even live streaming and pre-recorded video gets more reach than just uploading. So I still do some video SEO stuff for a video production company, not nearly as much as I used to, they really slow down onboarding new clients, but occasionally I still get a new job for that. And when I do I still do the same thing. They just send me the video file. And then I livestream it into my channel that I used to syndicate out to a bunch of networks, syndication networks, right? And so it works really, really well it does, it absolutely helps. It's better than just a straight upload.

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Marco: And for anyone that's going to go to our YouTube channel and search right, use the channel search function. It's really good. It'll find everything that's related to your search. But don't forget to subscribe while you're there.

Bradley: That's right. That's right subscribe so you get notified when we have new videos and live streams and all that kind of stuff. So.

Can You Order Multiple RYS Stacks To Target Multiple Location Pages?

Alright, so the next question is, can you order multiple stacks to target multiple location pages? You can.

Marco: No we won't do it. I mean, yeah, multiple stacks in the same stack. We won't do that. But if you're going to order multiple drive stacks targeting each location, yes, we will do that. We are talking. Here's the thing we are talking about being able to expand dr stacks offering that as a service, but it takes about as long to create a drive stack inside the root folder, and then a companion Gsite, inner page as it does to create the original stack. And so we'd be close to the same price unless we can figure out how to do it quicker. Robin and I were just talking about it this morning. By the way, we're going to figure that out. But the answer is yes. If you're going to order individual stacks if you want it within the same stack. We'd have to charge you the same price regardless. And we don't we're not offering that at this point.

Bradley: Yeah. Okay, there you go.

Can You Rank A Service Business Page In Multiple Locations With One Address?

Bradley: service business, can they rank in multiple locations with one address, not in target location? Do you offer any products to help with that in mgyb.co? Yes, you can. That's really what local GMB pro was about being able to rank in order and get leads from Google My Business even as kind of a workaround for the proximity issue. I know what you're talking about, Tash I guess, you know, part of what Local Lease Pro was about was registering new GM bees in the actual locations that you want to get ranked in because that was really the point because of the proximity issue ever since the mobile index first switch which occurred in July of 2018. Proximity is a huge factor now for GMBs. Yes, you can still get GMBs to produce leads or and you know, some rank in cases in adjacent areas. But once you go far outside of or beyond immediate adjacent areas, it's very difficult to have a GMB rank. It still can be done but you have to build massive authority and you also have to do a lot of what Marco calls expanding the centroid and that's what we teach in Local GMB Pro. We do we have something in mg y be that can do that for you other than drive stacks and, you know posting which I don't think we're offering GMB posting yet publicly. You know, where we do the actual posts and everything for you. I don't think that we have anything available in the store that can do that for you yet, that is coming. We are working on some of these GMB services off page services especially while including posting which is really on page but we can do that through API so we don't have to actually have access to your account. And that's really, again, there are certain things that you can do to get better results in and circumvent the proximity issue to a degree, but it requires developing a massive authority as well as very specific procedures or methods we cover in local GMB Pro. Mark, do you want to add to that?

Marco: No, I like it, man. You have to create, as you said, its massive trust, massive authority. So you can expand the center and you have to create the relationship, right. So it's not just going willy nilly and trying to expand that century, it's creating that relevance between your business your center, it is a business center. That's all that means what Google considers the origin of your business. So for us, it's a location, it's at the center of the area that you service. So from there, if you want to extend past your service area into an adjacent area, you'll see sometimes when you're looking at maps or whatever, that some businesses will bleed into areas where they should where they shouldn't be ranking. This is where your local least pro method comes in and really takes advantage of those areas where you can really go in and hyper-target and go in and, and rank real quick in the three pack. But in order to do that from your business century, it takes overpowering kind of the proximity factor in the algorithm so that you can get past that you need to break past it somehow. And that takes massive power.

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Bradley: Yeah, it does. And it takes some work. It's not something that can be done overnight, but it can be done. So. That's a good question.

Would It Be Beneficial To Associate 3 Brands Under The Same Niche Or Should You Keep Them Separate?

Bradley: Jeff says I have three brands and related real estate niches. We Buy Houses real estate agents and discounted property marketplace, would it be beneficial to associate these brands using links between the sites or is it better to keep them completely separate? If it's all the same brand? You know, then yeah, I would absolutely encourage you to interlink those guys like got guys branding is so important now and authority and entity authority is so important. Again, we're going to be covering part of that tomorrow. The mg Why be a webinar about syndication networks, um, but so my point is that

Guys, you know, we used to always think we always had to hide footprints, but I'm telling you, you know, spammy footprints, yes, but if you have a brand, but you've got it spread across three different websites, because they're there, they're related, but yet they're separate services. And I get what you're saying, right? You've got a, a website for sellers. In other words for you to acquire properties for seller p property owners to come to you that says, Yes, come by my property, right. For motivated sellers, I get all that, then you have one that is for real estate agents, obviously. And then the last one would be for where you're selling properties that you've acquired, right, so that now you're the owners, and you're looking to sell or to flip properties. I get that, well, if it's all the same brand, I can understand having three separate websites, but yes, I would absolutely interlink those, because, again, it's just, you know, it makes sense. It's logical. It's all the same brand. It's not, in my opinion, there's nothing spammy about that. Because you're you're essentially the same brand and you're just letting Google know hey, this is my Buying site is my real estate agent site. And this is my selling site. But we're all the same brand. And in my opinion, that's going to give you a boost because Google's going to see it that way. Right? So for example, with some of my multi-location lead generation assets, you think that I would say, Oh, no, you want to keep all of your assets separate. But if it's for a, a brand, if they're all for one brand, not pseudo brands, but an actual bona fide brand, I linked those now, like, and I do, because it really does help create a bigger footprint in this case, it's a beneficial footprint, not one that's going to harm you. Does that make sense? and Marco, do you want to add to that?

Marco: No, I thought that was great.

Bradley: Okay. Yeah, I would absolutely do that, Jeff. You know, as I said, I've got some projects I'm working on where I've seen an absolute benefit from doing that. Again, if you're not doing anything spammy with those three sites, like on page spam stuff, then there's no reason why you shouldn't be interlinking those and because again, that's just going to continue to further validate that entity. Right.

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Marco: Jeff, his house. He's in our mastermind I recognize that question. We can expand on it like during a webinar if you asked her a question. And we can really get deep into this because there's a ton of ways that you can take advantage of bringing all that power into that one entity, right, getting that one entity that relates to buying houses and being a real estate agent and working in the discounted property marketplace. Right? All of those niches together. I like it. So come and ask us in the mastermind, you know that mastermind members it will always say that membership has its benefits. So by all means, we'd be happy to take a look and point you in the right direction.

Bradley: Yeah, and I'm actually working on a very similar project, Jeff, that I'll be revealing in the mastermind in the coming weeks. That would be right up your alley, very closely related to kind of what you're doing here. So I'm actually really anxious to talk about it now. But I can't I'm not going to yet. But that's something that in the coming weeks, I'm going to be revealing, like some stuff that I've been working on it. And so I think that'll it'll be really helpful for you as well. So we'll talk about that in the mastermind. PoFU. Okay, that must have been well.

Marco: I wonder who that is? Yeah.

Bradley: It must have been Marco.

Unknown Speaker 50:19

How Do You Get Different Versions Of A YouTube Channel URL?

Fit says how would you get the many different versions of a YouTube channel URL? Um, well, there's I know there's one we had a mastermind member who a remember I don't he has. I think he's not with us anymore. But no, yes. Yes. He Yes. He shared it out in our mastermind. And that's the only way that I'm going to share this with you right now. Yeah, yeah. Yeah, no, I wasn't going to share it. But he created a Google Sheet or Excel sheet. I think it was a Google Sheet that you would just post the URL and it would spit it like and it would convert it to all the versions of that URL for YouTube, which was like dozens and dozens of them was ridiculous, but I know there's software's out there that will do that too. Probably. You can find them nine two, I would just do some searches pits Google searches, it's likely that you'll find like a script in a black hat forum or something like that, that you can use that will convert it. You just paste in a URL and it'll spit out all the different results. Damon Nelson had something called Vid Penguin was that that was a funny name, but I think it was Vid Penguin. And it did exactly what you're talking about. And then it would also create an RSS feed out of the videos and like do some other stuff. But I don't know if he still supports that product or what but it's, I know that it did exactly what you're asking about. Okay, check that out.

Bradley: Okay, um, let's see, Toby. Where's the live Hump Day? Is this not live? should be.

Adam: Yeah, we're good videos.

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Bradley: Okay. I was gonna say I know I saved the page this time. I didn't a couple of weeks ago.

When Making A Data Hub As Replacement For G+, Is It Better To Create A Single HTML Page With @ID Or Create Separate S3 HTML Pages And Interlink Them?

Paul's up. In Syndication Academy you say the workaround for G Plus is the HTML page as a data hub to replace you. Plus, my question is, would you make the HTML page a single page that includes the ad ID? And all that's included on it? Or would you break it up into s3 or into three or four s3 pages interlinked with jump links to each other? Or have just two HTML pages, one for social properties? And then IP and the other is the ad ID page. Ideally, which option? Really, that's just a personal preference. Um, you know, I would probably have two separate pages for that, like, in other words, have one it's just that would, what I would what I would do is have one that would be specifically just for like, like a social hub where it doesn't have all the iframe embeds only because that one would be like, it would load quicker, it would be one that I would just have the NTP listed. And then maybe like it would be like essentially a resource for all of the syndication network properties as well as other web to auto-properties. I mean, again, it's syndication Academy, you know that we encourage going out and creating a web to Dotto profiles, even ones that you can't syndicate to because those are like social citations. That's essentially what they are. And especially if you take the time to fill out the profile and complete it, put a nice description in interlink when and when and where available. Put branding on the correct branding, as well as graphics, you know, the same logo images and header images where you can, all of that stuff really does make a difference, you know.

So, we, you know, we've encouraged to do that. The point is, is to catalog all of those, put them in one location shit, you can put them in a G sheet that you make public and then hammer that out with links, you know, there are things that you can do. My point is, you could do that with an S three page, the one that's just a clean page that would list all of where you're located like you but I'd still put an AP on there. If it's for a local business. I'd also you know, maybe do you know, list all of the different profiles and make sure that they're linked to those profiles, and just go in and update it as you add new profiles. But then I would still have the ad ID page. Separate because of that

Something again, it loads slow. That's strictly an SEO thing. The profile page could actually be something that I would publish in places if that makes sense. That's what I would do, Paul. Okay. And again, I was talking about using just the ad ID page as the G Plus replacement. But as you have a project that builds up more and more profiles, I really would separate the two because the one like I said, could literally be like a public site, that one that you promote in places, I wouldn't necessarily do that with the ad ID page. Because you know, the pages look can look spammy. And because the iframe is they load slow shit sometimes, especially the more iframe you stack into it. And that can create issues. It's again, that's an SEO tactic. All right.

All right. We're just about done. We're almost out of time. Anyways, so.

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Bradley, he says, These are separate brands. Well, they're separate brands then. Okay, Jeff, that's a good question. If you were, if there were separate brands, I probably wouldn't interlink them unless, unless you were going to interlink them with hidden footprints like you would if they were PBNs. In other words, if they're different brands and you don't have any connection between them in any way shape or form via, you know, ownership or that kind of stuff, then you could use them you could interlink them in a way like you would with PB ends in in a way to like kind of benefit from different IP, you know, having different domains linking from different IPS and that kind of stuff. But if they're all registered under the same domain registrar, for example, with all they're all hosted in the same place, for example, then no I wouldn't interlink them at all. If they were set up a separate entities completely, like different hosting accounts or different IPS, different name registrar's, you know, there's no connection between the owners, you know, like, on the about pages and stuff like that, then yeah, you can interlink them as a weight just like you so would essentially be like each one would be almost like a pbn link to the other. Does that make sense? Again, if they're the same brand that interlinking them is valuable if they're not the same brand interlinking them, you can but I would be careful and treat it as like pbn links in that you would want to make sure that your footprint was hidden. So essentially, it would be acting as just as a good valid backlink from another site. So it makes sense. But I don't see any, if they are linked together or hosted on the same hosting account, things like that, then I necessarily I wouldn't necessarily link them together at that point. Exactly. look like a footprint. Man. That's a great entity question for tomorrow. Yeah. Yeah.

Okay, well, looks like we're done. So hope everybody enjoyed it. We will see. Some of you are hopefully all of you at the MTV webinar update webinar tomorrow. It's also going to double as the syndication Academy update webinar but 30 minutes of training about syndication networks and in 30 minutes of questions and answers. What time is that up brother 4:30 pm. Eastern. Awesome. Alright, everybody and links on the page and I'm going to put the links in the Video Lead Gen System. If you're looking to fill your pipeline without cold calling, that's the way you want to do it. And especially right now where you can get a sweet nice discount since Bradley just did this big update to it.

Awesome. All right. Do we have a couple of minutes before we go? Adam and you're Yeah, I'm familiar with it too. But what's your average opening rate without the video? lead gen system? Man, this is kind of embarrassing on two counts like one. It's been a while since I haven't done that. So I don't recall exactly, but it was a hell of a lot lower. I mean, I the number I quote was because I was like, You know what, I never kept great stats on this. I'm going to go look it up. And I was actually shocked the industry average like Well, sorry, across industries is under 1%.

It's under 1%. I can say that when I was doing it. I was at around 1.75 or some shit like I hate cold calling and I hate it for that reason because it's like you have to be, I don't know, rejection, rejection proof, almost, because you're going to be rejected almost 99% of the time. And so that kind of, it sucks it if you're trying to do that, and you're trying to generate clients, and you're trying to keep clients in the pipeline, but you have to reach out to 100 to get, you know, one, one and a half 1.75 or whatever your averages for whatever industry, which is ridiculous. So, so think about doing it that way. Versus Yeah, I don't know if you're going to get that to 30 or 40. Bradley has it home then. That's what he's teaching. And if you work it enough, I know that you can get that or better. But man, if you can get a 20 your, what, 200 times above industry average. Come on, man, that that's like that's a no brainer.

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I love it. I love getting in front of people. They get to know you. They get to know what you do. They create that familiarity that likeability is when you finally reach out. It's like they're talking to an old buddy because you've been fucking with them through the emails, five, six, he knows five, six weeks. And it's like, Okay, I know this guy that Beth Bradley from the email to creates that I really liked this method and how he does it. That was the point it was about warming the prospect up to where when it and getting a conversation started again, that was always the hardest part was for me was to get the conversation started. Once I got the conversation started I was I'm able to close a lot of the people that I talked to, because I'm able to show them how I can provide value for their business. And so, again, the hardest part is when-when you're trying to start that conversation, if they think you're soliciting them, they're immediately going to put up defenses and that's why cold emails like straight cold emails typically don't work and cold calling very, very difficult. Called to get any traction. But this way you're warm them up, right you can send them a video explaining what you've got or how you can help them really, that they can watch at their own convenience. So you're not interrupting them in the middle of the day, right with a cold call or an interruption marketing type stuff they can watch it at their own convenience when it's convenient for them. They, they can watch it again and again. And what's funny is if you want to use one of the email tracking apps, which is critical, it's recommended for the process, you'll see that a lot of the times they'll open that email and they'll watch the video three or four or five times go forward the email to other people on their team or other owners or other executives, whatever the case may be. And so you'll be able to look at the tracking activity and determine which of the prospects are the hottest prospects and remember, not all these people are going to reply back to you once they've seen your video because they still think they're going to be sold to. And that's true. That's I mean, it's very true. I want to be real clear. This doesn't mean

They're always going to call you back or scheduled call via your Calendy app or opt-in or whatever your call to action is your conversion goal is it doesn't mean they're going to take action. But what it does is you can use the email tracking app to determine which ones are the most engaged with your message. And then you follow up with them more again, Adams got a little order bump that talks about follow up as part of the funnel for this, this product. That is absolutely true. Don't one and done it, guys. If you send a message and you see that they've engaged with your landing page or your video, depending on how you haven't set up I recommend the landing page. And they don't reply, don't give up on them. Send them another email, send them another email. And that's the thing. When you see that you can set up email, activity tracking and notifications so that you can get notified when they click the link. So you know, when they're when they have seen your video, they've gone to your landing page. That is the very best time to follow up. Follow up with the phone call. If you're not afraid to or follow up with the follow-up email and say right

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And they're like, Hey, I don't know if you had a chance to see my video yet that I sent you. But I just wanted to find you know they did because you just got notified that they click the link. So then you send them an email saying like, I don't know if you had a chance to watch the video that I sent you, but I just wanted to follow up to provide you with some more information. And that's where you continue the conversation again, that's the hardest part is getting the conversation started. This method will help you to do that. So yeah, anyone familiar with sales knows that the number one thing that you have to do is create or generate likability. If you can't get people to like you in some kind of way. They will not buy from you. This does it this generates that right again, familiarity, which generates likability, it's like, Okay, I'm talking to a homeboy, I know this guy because, from all the stuff that's been going back and forth, it's a foot in the door. But I mean, we can't sell for you. You have to go and you have to close the deal. So maybe at some point, we need to create also some type of
sales trainer training. Yeah. For people who are having time just closing the deal. Anyway, I just wanted to get that in because I really liked this video sales letter method. I think it's one of the best things that I've seen out there.

Alright, guys, we'll see you all next week or tomorrow on July be webinar and do I be there. I'll be everyone. Bye, everybody.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 232

By April

Click on the video above to watch Episode 232 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Hernan: Hey, everybody, welcome to Hump Day hangouts episode hold on episode 232 My name is Adam Moody. I'm reading the script that has just said and it's pretty cool to have you guys here. Today's the 17th of April and this is looking good. So I'm just going to go and you know in honor to or beloved Adam and Secretary which will be going to be missing on this episode. I'm going to be saying hi to everyone on the list as I see them. What's up, Marco?

Marco: Oh, I'm first Holy fuck the Latinos first today.

Hernan: Yeah, man.

Marco: We always end up in the back of the bus, but here I am, man. I got a little bit of a cold but I'm still enjoying the beautiful weather. So that's life. You know, life sucks sometimes. Yeah.

Hernan: How about you Bradley? How's everything man?

Bradley: I'm happy man I'm happy to be here. Things are good. So yeah, we got a very few questions on the new chat app guys we really apologize about that piece of shit Facebook app that we had on here for two weeks and it got every everybody that commented last week apparently got their Facebook account locked. It was nuts. And anyway, I apologize for that we had no idea was going to be like that I got my I got locked out of my account, or non did Marco did. Several of our mastermind members. It was Wow. Anyways, we apologize, we had no idea something like that was going to happen. That's why we got this new one on there that looks kind of funky. But it's kind of cool because it I mean, we're going to find out if it's cool or not. It looks old school as hell but it does give us the ability to post gifts and you can sign in and create an account so that you can actually put your image there which I recommend you guys do so that we know who we're talking to. But if you want to stay anonymous that just use the use it without logging and that's up to you. But anyway, so moving on. Hopefully, this will be satisfactory. We'll see.

Hernan: Yeah, yeah, it sounds good man. So we have some people putting Jeff's or gifts already. That's pretty cool. So a couple of things that we usually do. If you're new to semantic mastery, welcome, good to have you here. Don't forget to subscribe to the YouTube channel. If you want to know more about how we do things, you can go to semantic mastery calm for a slash hump day to be notified every time we go live. And you can come and ask your questions. This is free 100% free. We've been doing this for the past seven or five years. And it's been awesome. So thank you for being here. And if you're not new to semantic mastery, thank you, thank you for the support. This is awesome. Don't forget to if you want to step by step repeatable system to you know, rank your websites whatever those are local websites, new websites, age websites, go to Battle Plan out semantic mastery calm and get the battle plan and if you're ready to join a group of people that are growing their local marketing agencies and whatnot, come to the mastermind which is mastermind.semanticmastery.com. And for all of your done for you premium done for you with SEO services with the stamp of approval of semantic mastery don't accept second options go to em gee, Why be the SEO and you will have everything that you will ever need for your you know, delivering needs because you shouldn't be doing the link building you should be growing your agency that makes sense. So those are the announcements I think I nailed it. I might have something I'm going to paste Now I need to copy and paste some stuff on the thing so so yeah, there was we got I guess,

Bradley: Let me tease what you're doing tomorrow or non so that you don't have to toot your own horn. We got, we've been doing kind of a series in the mastermind. We're probably going to end up launching a product around it anyways, but it's Pay Per Click marketing for local and how to get results. We had a course that I produced about two, maybe two and a half years ago now called Local Kingpin. And it was specifically for using Google AdWords obviously, it's now Google ads, but formerly Google AdWords for setting up lead gen assets and dry and using, you know, producing leads for local businesses, either on a client basis or even on a lead gen basis where you're selling leads. And that worked really well. But the Google Ads dash dashboard, the whole platform has evolved a lot in the last two and a half years, considerably. And, you know, Google Ads themselves for search ads, excuse me, so search ads are rather expensive, you can still be profitable with that. There's no question but it's fucking expensive. So I've actually gotten away from using search ads and get more into using display ads and YouTube ads and remarketing obviously, and it works really well because the display ads are the display ad platform is so much better than it used to be. And you know, years ago when I had developed the local kingpin training

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It was in that method that I was using display ads. Suck it, they might have worked, but it sucked setting them up because you had to go out in the order or design your own banner ads and you had designed them and all the various sizes that you wanted to display them in. So the leaderboard, and you know, this 350 by 250 rectangles, you know, all these different sizes. And so it was a pain in the ass, I would hire a graphic designer to develop a set of banner ads, and that would be one set of banner ads, and it might cost me 50 or 60 bucks. If you wanted to split test, you'd have to pay for another set of ads, right. And so it was just it was you'd have to wait for you know, several days to get them back from the designer. And it's a real pain in the ass. And so it wasn't very efficient. And it wasn't very effective unless you really split test a lot and then found a winning combination of ads. But now what you can do on the Display Network when you're setting up display ads is you actually just import photos, it photos and images and let your logo as well and

It's a square version and rectangular version for each. And then you get to add up to five short headlines, one long headline and then up to five descriptions. So and there's, you know, character limits for each. But then what Google does is Google will create responsive display ads out of just the images that you upload it to just regular photos will work or graphics, either one and then will automatically start rotating through your various headlines and descriptions to find out which gets the highest click through as an engagement. And then it will start to auto-optimize the campaign and start serving the ads that are the combinations that performed the best more and more often. And so it's so much easier to set up a campaign now. And although obviously, display ads don't convert nearly as well as like search ads do, it's a fraction of the cost guys, and with the audience targeting that Google Display Network has now or Google has period. They have what they call in market audiences and life event audiences and you can even create custom intent audiences.

is now based on keywords which are really cool. I just started playing with that actually. And so if you go and find the you know in the in the in the in-market audience targeting settings if you can go in and find an end market audience for the businesses that you're generating leads for then those tend to be very good and like for me for contractors typically a the average cost per click runs between anywhere between about 85 cents to $1 50. So somewhere in that range depending on what type of contractor it is that I'm generating leads for. And so that's a fraction of the cost it just for it's just quickly for some perspective here, for roofing leads, for example, it could in some of the areas that I do SEO work and generate leads for roofers of roofing. A click for search ads for roofing type keywords can cost 35 to $40 per click. And you know, typically an average conversion rate is somewhere anywhere between 32

40% right, so you're talking about three clicks to get one lead at $35 per click, that's $105 per lead. That, to me is incredibly expensive. But with those, if you can there in the market audience targeting, you can actually see that there are a roofing odd Roofing Services in the market audience, and you can use that for display ads. And maybe this says you pay $1 per click will just use a nice round number. And it might be a 10% conversion rate as opposed to 30 or even a 5% conversion rate, which means you need 20 clicks to get one lead, but 20 clicks at $1 to get one lead guy think about that as 20 bucks per lead as opposed to 100 bucks per lead when you're using search ads. So keep that in mind and that's for cold traffic. But also for remarketing purposes. Like honestly, if you're not using remarketing in you're doing Client Services, you're nuts because it's just an inexpensive way to get additional traffic back to

The site and even if that traffic doesn't convert a lot, a lot of it will, but doesn't convert into leads. It's a great branding tool to help that business to gain brand recognition so that people will think of them and go search for their brand name when it's time for them to need their product or service because they're constantly reminded of that business. So, long story short,

we're going to work we've been doing a series of training inside the mastermind about using Google ads for Local Lead Generation, not search ads, but display ads and YouTube ads and remarketing ads. And tomorrow Hernan being the Facebook marketing expert that he is, he's coming into the mastermind to do a full training on how to use Facebook ads for Local Lead Generation. And then we're actually going to probably be packaging all that up over the next 60 to 90 days at some point and then launching that as a separate product as kind of an update to local kingpin, but we're going to rebrand it because it's really going to be a whole new course. Did you guys lose me?

Hernan: No

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Bradley: I got a frozen screen. Okay, yeah, there you go. Okay, so anyways, just kind of wanted to teach you guys a little bit on what's going on in the mastermind tomorrow. Those of you that are the mastermind a lot there's been a discussion thread by the way or not, did you see the discussion thread in the Facebook group, but are saying that we're going to rope you into actually contributing more than just the mastermind because they want a full soup to nuts type train. Yeah. So yeah, well, yeah, if there's a need for it,  you know, the mastermind has the privilege that you know, if you guys there's a real need about, you know, a specific type of training that you guys want to go after, then we can make a series there's no problem about that. We're all about, you know, serving our members as much as we possibly can. So that if that, you know, we have a good response tomorrow, that's potentially going to happen, at least initially within the mastermind, and then we'll go from there. But yeah, my idea is to cover as much terrain as possible tomorrow specifically, and then if we need to do another iteration of the, of the training or you know, walk you guys through a couple of case studies. So for instance, I was going through one of the clients that I manage, and we, so he's a chiropractor. He's a local chiropractor, and he has four clinics in Dallas. And over the past, I would say over the past six months, we have spent around $160,000 in advertising, and we have generated almost 4000 confirm appointments to those four offices. Now that is rough. So he is charging $49 per appointment, right? It's an intra massage offer. So he's charging $49 per appointment. We're getting him we're getting those appointments for around 39 to $40. So he's, you know, making money on the front end, but that's not even the best thing. The best thing is that each customer forth to him on average $300 you know because they show up to his office and they buy a bunch of stuff and they buy additional massages and they buy so that's

Average and that's on the low side. So there's, there's effectively we have been moving the needle real hard. He's super happy Of course because he's growing. He's expanding locations and whatnot, and some of the stuff that we were able to implement for him. We will be talking about tomorrow on the mastermind, so it's going to be pretty cool. Yeah, awesome. Yeah. Alright, so the last thing we're going to tease before we get into questions, which we were kind of just hoping that more questions would fill in this chat box anyways, uh, we've got video lead gen system

to Dotto really is launching next week, next Tuesday. As a matter of fact, we're going to talk about it well, the first part of next week's webinar, Hump Day hangouts is going to be where we're going to, you know, kind of get into some detail about what it's about and all that because I completely updated it so that still the old training is there, the old method, which I did for years, but over the last several months, I've been really redeveloping that method to make it more streamlined and efficient, something that a lot of it can be outsourced, but also just to make it to where, even if you were doing this yourself like, you know, managing the all of the video lead gen or video email campaigns on your own, I don't recommend that. But if a lot of people still going to do it on their own anyway, it's a lot more efficient now to where what used to take roughly 20 to 30 minutes per video email to send out. Now what will take you just two to three minutes No kidding, there's there will be a setup period on the front end where you can't get into the method here, there'll be a setup period where it might take you an hour to get everything set up. But then from there for every prospect you want to mail to, it's literally two to three minutes. And that's it. And so it's a hell of a lot more efficient. And I've tested a lot of different follow-up methods from that as well to once you are notified of engagement and I talked about all of this in the training and found several different methods that work really well to the kind of get the conversation going and stuff and so I go into great detail. It's basically a whole new course but you're still going to get the original version, as well as the Everything's under

The same membership site now. So there's the original version, which still works, but it's a bit more time-consuming. And then there's the newer version that can be applied to pretty much any sort of marketing service I use specifically one, were really two types of methods for monetizing it. In the examples and in the training, I talked about how to use it for monetizing lead gen assets. And then I also talked about for client services, if you're just doing outreach for clients instead of lead generation service providers. Then, you know, there's a method I talked about specifically optimizing GMB stuff, but it can be modified or an applied to pretty much any sort of service that you offer. So if you're a digital marketer does Facebook ads like her non for example, you could still use the video lead gen system, you just obviously are going to talk about how you can get results with Facebook as opposed to how you can get results with Google My Business. So any of you guys one of the things that we do is we surveyed you guys on a consistent basis to find out what what-what our audience needs, and something that comes up all the time is client getting right? securing clients and that kind of stuff. And so that's really what this was all about. It's so that you guys can go out and least get the conversation started. It's not sales training. I'm not real good at sales unless I got a referral, like been referral but as far as getting the conversation going for prospecting, it's an outstanding way to do it's very unique, you'll get a lot of responses that way. And then it's really going to be up to you to present your offer in such a way that you close the client, you know what I mean? Or the prospect at that point. So anyways, be on the lookout for that guys. Next week, we're going to do like we typically have done in the past, which is a limited offer on the front end for 24 hours and then the price will go up. And that's typically how we do that. So be on the lookout for that next week.

Okay, anything else?
I think we're good.

Alright, cool. Let's get into questions. Alright, so with our 1989 looking chat box, which kind of cool though. Let's get into it will start at the top

What Are Your Thoughts On Keyword Research Ninja?

KT says what are your thoughts on keyword research ninja? I have no thoughts on it whatsoever I've never used it I really don't use any keyword research tools anymore other than Power Suggest Pro, Google AdWords you know, the Google Ads keyword planner for because I still do PPC stuff. And then we have our own in-house keyword research product that is like anytime you need keywords, that's, you know, our go-to source now is MGYB? We have the keyword research done over there because it takes hours to compile a good list of keywords. Really, you can spend hours doing that and organizing the keywords into silos and you know, proper themes and that kind of stuff. And that's what our, you know, our product on keyword research is specifically it's you know, our assistant or employee that does all of that have access to multiple tools, SEM Rush, Power Suggest Pro, you know, all different kinds of tools that she uses to actually develop these reports and puts them into silos and all that kind of stuff. So different type of intent keywords, commercial intent, informational queries, that kind of stuff. So it just makes it super easy. So honestly, I can't give you an opinion on any of those keyword tools because I just don't use them. It just requires too much time in my opinion. And I'd rather outsource that or use a simple tool when I'm going to do it myself such as Power Suggest Pro. Marco or anybody else wants to comment on any of those.

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Marco: I agree that that's all I use. I use our keyword research. I mean, I taught them how to do it for a reason it's based on the way that you do it. And the way that I do it, which is Google Trends and power suggest Pro with Google ads, right the Keyword Planner Tool, and but the basis is right there. Then we go into everything else and we drill down as much as we can get as much information as possible go to Answer the Public. We just use just a ton of different tools that we can get all of the keywords. I mean, you get thousands sometimes I see our report come back, and it's 7, 8, 9 thousand keywords strong. And I'm thinking, this is like the best way to take down a market. Let me if you really need to start and understand your market and the words involved in your market. There's nothing better. I mean, I don't know I can't speak on keyword research Ninja, it might be fabulous. But I can't say anything other than the way that we have it set up works perfectly well for what we do. Yeah.

Bradley: Yeah. And again, it's the amount of time that goes into that, you know, I got away from doing it myself because it just takes too much time. Especially to Oregon. Like it's easy to spit out a bunch of keywords with a tool but to organize them in proper themes, you know, and basically silos and that kind of stuff and intent type people words like that's yet I mean, as far as I know, that's manual. I don't know tools that actually do that maybe keyword research and into does that. I don't know, I don't even look at tools like that anymore. So, unfortunately, I can't give you a good answer to that.

Does Using Subdomains Produce Better SEO Juice Than Using Pages For Multi-City Local Lead Gen Site?

Gordon's up he says thank you very much again for the help you provide on hump days. You're welcome. He says he when setting up a multi-city local lead gen site you have advised in the past few subdomains of the main domain for each city instead of using a page under the main domain. When using pages, I know that the SEO juice can be spread among all the city pages, but when using subdomains is the SEO just spread among all the subdomains to help each other one rank met each one rank better, or does each subdomain stand on its own for SEO purposes? Well, it's a little of both Gordon because, again, a subdomain is treated as a separate entity by Google right. But there is the parent domain being the root domain. So you can the way I always looked at it was subdomains and other subdomains of the same root domain are called siblings, sibling domains, right and the parent domain being the root.

And so what happens is each one of the subdomains or sibling domains are their own standalone sites, which is good for protection purposes. And that's what we've talked about. That's the reason why I've always done that. Now, it's funny because I really don't do anything spammy anymore, at least not to the actual money sites. So I can probably get away with just doing the inner pages, but it's still allowed. You're still a, you know, and that it doesn't mean that what we do right now, doesn't couldn't be considered spammy tomorrow, because we don't work for Google. Right. And so even though I've never really had, at least for several years now, I haven't had any issues with getting sites deindexed or penalize. I've always kept using subdomains specifically to minimize risk, right to reduce exposure, so to speak. Because as I've said before, if you put all of your location pages on the root, so their inner pages, right, and if you catch a penalty against any one of those pages, it could pull the whole site down and all of your other location pages.

Although again, as I said, the methods that we teach, haven't knock on wood, they haven't created any penalties that I'm aware of, for any of my own stuff, as well as any of our students, okay, that I'm aware of. And so you could probably get away with doing it on inner pages for management purposes, that would be much easier for there's no doubt because you'd all you'd have just one site to manage. That said, though, just keep in mind that that's putting all of your eggs in one basket. So if Google decides to take that basket, or destroy one of the eggs in that basket, it could very well hurt all the others as well. So back to the original question, a subdomain is kind of a standalone site in that if a subdomain was to catch a penalty, for some reason or another, it would only affect that subdomain, the route would be left intact would remain healthy and all of the other sibling domains or subdomains would also remain healthy, untouched, essentially, from that penalty that's been levied against that one subdomain. So it's isolates any potential penalty problems. However, if you were to catch a penalty against the root domain, it would automatically apply to all of the child domains or subdomains. Does that make sense? So that's why we all I've done that in the past was to always protect the root against all odds, right? Protect the root. And then if I was going to do anything spammy, it would be on a subdomain level. And that was specifically for that reason.

However, what you can do is in this is something I've actually been testing recently, but I don't have enough time passed to see in fact, I just talked about this on the last mastermind webinar, so 13 days ago, actually, about how to use subdomains and the root domain in conjunction to kind of power it up. And I can't give away the the the method here because it can't do that because it's kind of an extension of something that we teach in our paid courses. But there is a way to still use somebody domains and use the root domain to kind of help power up the subdomains, with inner pages without doing anything that could catch it catch up a penalty to your route. But again, you know, as far as does the subdomains benefit each other, yes, it may not be quite as a quick effect or, or might not be as effective as inner pages. But here's the thing, every one of those subdomains are still attached to the root, right. So again, the root domain being the parent domain is going to benefit now, you guys know we don't talk. We don't care much about metrics. We stopped caring about proprietary third-party metrics several years ago, but let's just use one as an example because a lot of you guys will understand it this way. Let's just use domain authority Moz's metric and page authority is an example okay?

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When you have a domain authority that sitewide including subdomains, right, so for example, if you have a domain authority of 20 five on the root, then your subdomains, when you create a new subdomain, it won't automatically be 25. I don't think so. But it will become it will benefit from the domain authority of the parent domain. And so what I have found over the years now that I've been developing these multi-location sites using subdomains is that at first, when you start developing, like, let's say you start off with two locations, so you've got the root domain, and then to subdomains at, you know, each subdomain being four different location. And then you add, so you start optimizing, you know, doing what you do to get results. And then you add a third location. Well, that third location tech, you know, typically, according to my experience, will, will often start to get results faster than the first two dead, because it's actually benefiting from some of the authority that has been accrued or you know, accumulated from the previous two subdomains and the route altogether, right. So as a whole, it's now that that new subdomain is actually benefiting from the authority that has accrued from the previous two and the route itself if that makes sense. So then you add a fourth subdomain and you know, fourth location, and a fifth and a six. And what happens is I start to see each new location that I add, tends to respond quicker get results faster than the previous one, because it's actually benefiting from the authority of the, you know, cluster essentially, that's it's the root domain, as well as its additional its other siblings. So, again, if you're doing just inner pages, you'll probably be going to get a faster effect from that. But I found that you know, as you continue to build out additional subdomains, they helped to, they kind of benefit or receive benefit from all of the previous subdomains as well. So they're at their birth point, right. The moment that you create that subdomain, it really already has some inherent authority because of it being a subdomain of a root domain that has built authority or crude authority if that makes sense.

So, anyway, I can't get into any more further of that, honestly, because I will be giving away too much. Come join the mastermind and will tell you all about it. So, Marco, do you want to comment on that at all or Hernan?

Marco: Now, just to validate a little bit what you're talking about on domains, we see that domain subdomain. We see that when we do drive stacks, and we add additional folders and files, right? The more you add the more power that as you say, a cruise and I call it power. I don't give a shit about domain authority or trust flow. I don't give a crap about any of that its power. And so the more that you do have whatever it is that you're doing inside the drive stack, the more power that you pushing through, and the more power that ends up wherever it is that you got that drives tech game. That's why they work so well. Yeah. And so the more work that you do inside, the more keywords that you target, whether it's keyword plus location or service, whatever it is that you're doing.

You do more of it inside your drive stack. And before you know it, I mean, it's just pushing tons of power wherever it is that you want to go. And we've seen people live from case studies that they even get an empty folder to rank before anything else rank. So it's crazy the amount of power that you can do in this method, whether you're doing it at the TL D and subdomain level or at the drive stack and G site level. Right?

Twitter Embed Code Not Displaying Properly In GSite

So if it says it says good day Semantic Mastery team thanks for this form to ask questions and get real answers. When optimizing the site, I framed Twitter the area stays blank with no message saying it won't connect. Is that still okay? All right. I don't do much Twitter stuff. But I know that if you just take a Twitter URL, tweet URL, a Twitter profile, URL, whatever and try to use an iframe create generator that it won't show you have to go into Twitter developers and actually generate an embed code for it which you can do with like your timeline, tweets and stuff. So for example, you can take a Twitter profile and go to

The developers, I think it's developers.twitter.com or something like that just do a Google search, you'll see what I mean. And you can ask you, or even just go to Google and search, how do you create or embed a Twitter feed? And that's what you would? Again, I don't do much Twitter stuff. But if I was going to try, and I haven't, so I haven't tested it with G sites, guys, but you could probably it's probably you're using the wrong type of embed code. And that's why it's not displaying is what I'm saying. If you go generate the correct proper embed code from the Twitter developers site, or whatever, whatever it is, again, I don't do much Twitter stuff, just like you can, you know, I recently I built Believe it or not, I built some PB ends recently because I was testing. I don't use PB ends. Often guys, I very rarely use them. But I did build a few that I was testing and somebody product actually. And one of the things that they required was that you had made the site look, you know, very real. So one of the things that asked for was embedding a Twitter feed, so I had some persona profiles from some older since networks that I had built that had Twitter profiles with, you know, updates. And so I just had I had, that's how I learned to go build this little embed code. And that's a Twitter feed in bed, that you have to go to the developers console and sign into that account. And then you create it that way. And it gives you the specific embed code for that Twitter feed. So it's probably that you're using the wrong one. Now, I could be wrong guys. Because like said, I don't do much of that stuff with Twitter at all. But I'm pretty sure if you're trying to use just an iframe generator with a Twitter profile or something like that, it's going to be blank, it's going to not work.

Can You iFrame A Facebook Business Page?

Now, the next part of that question is, can you iframe in a Facebook business page? As far as I know, no, I Facebook has iframe breakers that won't allow you to embed them anywhere using any sort of tool. If anybody has a different answer please speak up.

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Hernan: I think you're right Bradley on that on that and I haven't personally tried to iframe Facebook but I know that you know, Facebook is kind of against that other than Facebook videos, you know that what you can allow and but you can embed that an iframe that but other than that, I wouldn't know? Yeah.

Bradley: Yeah, I know. There are some like plugins and stuff that will allow you to embed a or you know, display a Facebook page. But it actually Yes, you have to connect it via API and all that kind of stuff like, so there are WordPress plugins that will do that. But as far as just an embed code from Facebook, I don't think that's possible. Once again, I don't do much Facebook stuff. So I couldn't tell you with all certainty, but I can I know that, like, if you try to just take a Facebook URL, and iframe it, it won't it all, it will never display anywhere. I've never seen that ever work. So you have to use stuff that connects via API or authorize or what are they called Facebook apps or whatever. We actually create all that shit in order just to get even a Facebook page to show in like a widget area on a website.

Hernan: Um, so yeah, and they're even more like they're, they're even more like restrictive with all of the privacy stuff that they're going through. So that you may want to consider so.

Bradley: yeah, and then you try to iframe or when you try to embed a Facebook comments app you see what happens the previous couple on the Hangouts that and I get it I guess that's because people can act that shit so right cool we're going to keep moving. This chat is already thousand better than anything before devices that is cool thanks to Vaughn I'm glad you guys liked it for a bus the new battle call right revert I think that's one of the guests says get repeatable oh that's you that was you that's maybe a farm setting up by a cat gotcha well mines Bradley hmm feisty forehead motherfucker in charge just in case you guys wondered what that was all about.

Do Semantic Mastery RYS Stacks Add More Value To An Existing Syndication Network & GMB Page?

Bradley: The humanoid says Marco I have an RYS Drive stack order pending and creating an RYS stack I have my syndication network complete in my see when creating a try so that I have my syndication network completed my GMB URL done. would it add more value when I have you build my RYS stacks. Thank you will thank you will

I know that was directed to Marco I'm gonna put my two cents in first before Marco answers. And if you already have your syndication network all your profile URLs to become target URLs as well. guys remember it's just kind of about it's just like internal linking right with your syndication network. It's there's no reason why you shouldn't be powering up your tier one assets as well. So if you have all of that I would actually absolutely include those but Marco, that's more question for you.

Marco: Yeah, I'm thinking that he wants to know if he should have the team, put them into the bill, by all means, that that's your tier one branded, it should be included and then So when did he get the spreadsheet to hit with link building. That's what's going to get hit your tier one branded your GMB and everything that's inside that drive stack. So yes, by all means, have at it, and you're going to see some really good results. I've been getting a bunch of testimony.

By the way of about people having to build links to their dry stacks and then the drive stacks just going crazy. Yeah once they get some the link building done so yes have added the same thing with the ad ID page. I've done some testing with that and just and that's what I loved about it. It's one of the easiest methods because all you gotta do is go submit link building gig order to you know, I wouldn't say to just anybody but Daddy has got it down to a science and just taking like the ad ID the iframe loop stuff that we've talked about and again our paid courses and almost all of them it's available that that just works really well and again, that's just what that magic of I frames and when you combine that with Dr. stacks or even dr stacks alone, but that's part of it because of you know, iframe in that gets done in the site, everything else so it's just incredibly powerful. And just hitting those that's the beautiful thing about it guys is you know, the daddy has link building pack service which is in MYB, right? They're still spam links, but he's good at what he does. He's a pro, he's a professional, there's no doubt and because of that, he knows how to make it really effective. And then when you use something like Google assets as the target or Amazon domain as the primary target, then it can take that kind of abuse like you can hammer away at it, and it can take it and filter it like a champ. In fact, it just kind of powers it up. Now, it's not something that I would ever direct to the money site, but you can do you know what I mean, but you can do it two very powerful tier one assets, which is why we developed the way that we do so that's why we don't even use VPN, who needs a pbn? When we can use Google and Amazon assets to create the same effect and then you spam links as opposed to and I call them spam and everybody who want to do spam. But guys, I mean, that's what link building tools do they create spam links, you can call them whatever you want. That's really what they are. Right and so pbn links are technically spammed links to you might be buying links from you know, a domain that has good metrics, but unless it's super well themed and all that they're typically spam links anyways, you know what I mean? So it's just it's about how you use them and what you point them at. And so we recommend doing it the way that you know, at least our method we use our method for specifically for a reason. It's efficient, and it works well. Right.

All right old school, like daddy says, will it be set up like this tomorrow? Hernan? What's tomorrow?

Hernan: The webinar? webinar or mastermind? Yeah, now it's gonna be on a mastermind. Yeah. It'll be in the regular mastermind.

Bradley: Jim, think that's when? Yeah, just the regular master the live mastermind webinar page, just like we've always been doing over there. I we haven't had any problems with that over there. Now it's in the bond site. Yeah, right. The membership site, right.

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So as far as I know, we've never had any problems not one complaint with it over there. We had a problem with the Disqus chat app. on these pages for some reason I think it's a Click Funnels issue like it just didn't jive well but on the traditional mastermind webinars inside the membership site we haven't ever had a complaint on that so if I'm wrong and you guys got some complaints about it to make them known to make them known over there in the Facebook group not here.

How Would You Strategize Sending Out An Email Campaign For Over A Year?

I blue panda whoever that is, is hey guys hope this Jeff Oh, what the hell? That's the same as what we had before. Maybe not okay. Hey, guys hope this chat function works better than this. That piece of shit Facebook jet cheese. Yeah. Or Geez, you're right. That was terrible. Okay, onto my question. I have a list for my niche that is big enough to send 1000 emails per day for over a year. Wow. This is simply a law of big numbers campaign for my client. These will be a one time blast. Either they respond or they don't and the next class goes out the next day what would be the best way to approach a list of this size style of sending? I don't know I've never spammed at that level before. Spam demon.

And that's exactly what you're doing. So the best person to answer that question is unfortunately not here. That's Chris, our partner, Chris, he, he's been doing that kind of work for four years. He can give you the best advice on that. But he's not here. I'm sorry, he's traveling. Yeah, the only thing I would know to say is that make sure that you have plenty of sending from domain email account. So in other words, making sure that you've got several many, many, many different email account setup, you know, that you can send from because you're probably going to burn every single account that you send from like, almost every day.

I don't know for sure, because it depends on how clean your list is. But typically, when you're sending out mass emails like that, from a particular account, especially 1000 per day, you have to have accounts that have developed some sort of reputation for or else when you go to hit send on 1000 emails from an account that's not really seasoned. It will you know, the is the internet search or email service providers will throttle those accounts and not the inbox. You know a bunch of them and also with people will start hitting the spam button which it's likely if they were unsolicited emails, you will get a lot of people hitting the spam button, it will flag that particular domain account for or domain email excuse me for spam and so it will like they'll just stop unboxing her nine you were going to comment? Yeah, yeah,

I agree with you. What I was about to say is that if you want to, you know, reach out to Chris just post in the Facebook group and maybe take him I don't know if blue pen is on the mastermind group. Yeah, if you're in the mastermind, we could get to it. You know, Chris will give you a lot of help out there. Otherwise, you could try it in the free Facebook group and I don't know how much he'll reveal about something like that there. But yeah, that's the only problem like guys I talked about this a few weeks ago, but you know, I got I've unsubscribed from just about every single marketing list that I'm I've ever been on.

Over the last several months, because I decided to get really focused and you know, buying shiny objects and getting pitched new training, you know, methods and stuff like that all the time was really, and I, you know, there's they're kind of happens in cycles. I know a lot of you guys we've I've talked with a lot of our mastermind members over the last several months I do calls now with, you know, one on one calls with mastermind members, as a new member, you get a one on one call with one of us. And then every quarter or so I try to open up the ability to have another 30 minute call with me so I can kind of help you know, find out more about people in our mastermind and what struggles are going through and offer some guidance and and and, you know, 90 days to six months and three to six months, I have another call with them, find out if they made any progress, and they're going to have new issues at that point. So one of the things that I've heard a lot through those calls without calling anybody out is that, you know, constantly being bombarded with different opportunities. And that's because we're all marketers, right? And so we've gone out and been signed up for whatever ours, which puts us on email list or we bought products, which puts us on email lists. And the next thing you know, we get hammered and you guys can all relate I'm sure you get hammered and hammered and hammered all the time with solicitation offers for training or for software or tools or services and all that kind of stuff. And you know,

I found that although they may be interesting and sometimes entertaining to go like watch webinars or to go check out the new sales page of the new tool that or software or WordPress plugin or whatever the hell it is, that typically just distracts from making any progress a real progress in my business and you know, over the years I've gone up and down with that, you know, sometimes a more susceptible to that other times I'm not but over the last many months now I really just started to unsubscribe from you know, ton of people's emails. The reason I started saying that was because my oldest email account that is the account that I use, it's a Yahoo account, Yahoo mail account, that's the one that I used to always sign up for stuff like I don't use my main Gmail accounts for for to sign up for lists or two webinars and things like that, because I knew that I get on a spam list, right and people would start spamming me. I'm still getting a ton of spam over there. But I've never voluntarily or I very, very rarely voluntarily used one of those primary Gmail type email addresses for signing up for that stuff. But I had a Yahoo mail account that was just getting spammed to death. And so over the last several months, I have really, really gotten a much better handle on that too. Because what I've done is I've gone every time I get an email now I just daily maintenance Now, every single day, I go through my Yahoo account probably two maybe three times a day. And if there's an email that came is comes to me that I was unsolicited, which is you know, it's they don't come nearly as often as they used to now, I open up the email, I scroll right to the bottom finance subscribe button, I click it and make sure you know in the page reloads that it's that in the net new tab that I've unsubscribed. Then I close that tab and I go back in and I click the spam button and Yahoo

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And I do that every single day. And, you know, I used to get literally dozens, sometimes hundreds of emails per day, as many of you guys can probably relate. And now I swear to God, this is no bullshit over the last, probably five to six weeks now, I might get two or three emails per day and some days I don't get any spam or unsolicited emails anymore. And that's because I've gotten into the habit of doing that. So now it's much more manageable like that, that email counts almost like a clean account. Now I do still get occasional as I said, Sometimes I'll get one. Sometimes I get two or even three spam emails where it's another internet marketer that bought my name off the list somewhere and sends me some bullshit email about the newest WordPress plugin. But I open up the email, I go straight to the unsubscribe button, unsubscribe and then come back and hit the spam button. And so it's really really reduced that now the reason I said that was because if you start emailing people with unsolicited emails, you're likely going to have many of them going to hit that spam button and that's going to tank your deliverability, just like that. So if you're going to be doing that sort of a strategy, you're going to need a ton of email accounts ready, essentially one per day and even that, I don't know that I'd send 1000 per day from one account. I probably split that up across multiple accounts. Okay.

Can You Still A GSite And Empower A Client's Money Site If You Don't Have Access To Their Email Account?

Anyways, it says when working with clients and you don't have access to their email account, can you create a G site for them embed their properties and deliver the power to the money site URL? Well, yeah, I would never ask for access to my clients Google accounts ever never do I asked for that. So that's how we do it right? We create and fits if it's the same fits as I know that we used to be in our mastermind you should know that. And it might not be but ya know, like, for example, we just we create for clients created or even if for you guys that buy stuff from us, we're going to go create a Google account.

To create your assets, the same thing with my clients, I go create a Google account, right or if they're on G sweet, which some of them are, but most of them aren't, then I have them add, you know, create an email or user account for me. And then I will end up, you know, giving me they, and then I asked them to give me permissions for to access the other accounts, like our Google Apps essentially within that account, right? That makes sense. And guys, you know, send a screencast video tutorial video to your users. So for example, I don't ever ask for Google account access, but I do ask for to be added as a Google My Business Manager to their GMB for example. Right. So how do you do that? Well, unless you ask for their login details and go do it set, you know, add yourself as a manager, you know, add yourself as a manager, you got to ask them to do it. So if they don't know how to do it, you got to provide them with instructions. The easiest way to do that, in my opinion, is to just do a quick tutorial video and show them hey, show him another GMB account. say look, login go to business google. com

Left-hand sidebar, you're going to go click users, this little box is going to show you're going to see a little plus icon at the top, click that to add new user at my email address from the drop-down, select, you know, manager, not site or not owner, just add me as a manager and then click you know, invite or send or whatever the button says, and I'll get an invitation and then I'll go be able to access you can do the same thing, if they have, you know, if you wanted it to be hosted on their main Google account, like a G site, which is unnecessary. But if you wanted to, you could give them instructions on a go into sites, google.com and add me as a user or manager, whatever, give me permission to be able to access that app within your Google account. However, it doesn't matter because you can create the new account, build everything under the new account and then add your client Gmail account as a manager and then transfer ownership if you needed to. But again, it's really unnecessary. It doesn't matter who the Google account is. You can push the power the SEO juice anywhere you want. Okay.

Facebook Embed Post

Facebook also gives you an embed code for each post. Really? Yeah, it does. You so you can embed a Facebook post? Yes, that is correct. When did that start? Yeah,

it's always been there. Yeah, it's been rough. But Jay get. So if you get if you create, like, for instance, if you create, I don't know, post with a link or a post with an image bubble, blah, then you can embed that somewhere. So it has to, it has to be on in your timeline. Or it has to be like, like on an open page. It can be like, if it's a closed group, you can't do anything with it. If if it's a member, whatever it if it's hidden or secret or Harvard. I don't know too much about Facebook. I'm just there answering questions. Yeah, but if it's open, right, and if it's public, yes, Google will not Google Facebook will give you an embed code for that post or for whatever it

Is that you're doing an image or video. But in those at one post though, right, correct, I don't I think that you're right that there's an X breaker if you try to embed the like the entire face. Yeah. Yeah. And it has to come from a, from a Facebook page, if that makes sense. Not from a profile. You know, even if the profile is public, there's a lot of, you know, stuff going on with privacy and whatnot. So it needs to come from a Facebook page, which is what your clients are going to be using anyway. Right. So um, so yeah, but that's, that's another caveat that you want to have in mind. Yeah, well, I mean, okay, so that may mean that that's cool. And all but you know, unless you're going to go in and update the iframe, or the embed code on a regular basis on your sites. I don't see how I mean, obviously, if you've got I guess one post that you specifically trying to power up then yeah, and you could embed it and then hammer and you know, the G site or wherever you've got an embedded with links or something like that, but you know, typically I like to set up the iframe that is going to update dynamically. So I publish content and it's on an automatically be in the iframe that I'm trying to power up. Do you know what I mean? So that's cool. I didn't, I wasn't aware that you could embed individual posts, but say, that's cool. I just learned something. Yep. Very cool. Yep.

Is It Better To Create Different Page For Each Keyword Or Use A Single Location To Rank Different Keywords

Okay, so Gordon's up again, it says, Thanks a lot for your previous answer. You're welcome. He says, which brought up this question and used to be okay to use duplicate content for different sites targeting and local niche in different cities, just changing the location info one site for each city. But is that still true? I've never done that. Gordon. Honestly, I've always advocated for using unique content for all those and that's specifically because, at some point, it could be, you know, toxic, it could you could end up catching a penalty because it is all duplicate content and duplicate content, guys, it's supposed to be on the same domain, I get that, but on the same subdomains, you know, I don't I don't like that because it's not as effective.

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So what I've always always always suggested Yes, it has worked, you can just swap out location information. So like essentially the city modifier within the content. But it's inexpensive to have a piece of content written and then have it rewritten, it's a lot less expensive to have it rewritten than to have original content written for each, which by the way, when you go to a content farm, none of its original, all they're doing is rewriting other content that they've scraped from the web, just so you're aware of that, guys, when you go buy an article from a content farm. It is a rewritten article from something else on the web that they scraped, that's it, there's nobody there is actually writing an original article. all they're doing is going easy and articles or somewhere else scraping an article and then rewriting it and usually it's rewritten very poorly, by the way, but what I'm saying is you can go out and order an article, habit, you know, Britain for whatever, let's say it's 1000 word article, and it cost you 40 bucks. And then you have article rewrites. So let's say you got six locations six subdomains where you got the URL

So that you paid 40 bucks for that, but then you order five rewrites, it might cost you $8 per rewrite. And now you've got six, original, unique, let's just I'm using air quotes, but six or unique articles that are going to be more effective, in my opinion, long term, then having the same piece of content used across multiple sites where the only thing you change this is the location modifier. So that's how I've done that, guys. I've got lead gen assets out there with subdomains with 20 subdomains, and they each have their own unique content. You know, and that's specifically for that reason.

You know, again, it's your call, I've always wanted to build long term assets that will rank and produce revenue for me for years, and I've got many of them. And so, you know, again, it's all I always think about, it might be a little bit more expensive, a little bit more hassle on the front end. But what's more of a hassle having assets that stopped producing or start performing poorly, because of you took shortcut cuts on the front end. You know if they're producing revenue for you and again guys I don't know if it works or not because I just don't do it. I don't know if it still works or not but other people may be able to comment and say oh it works fine that's fine if you want to build your business that way do it you know, there's it's up to you. So I don't recommend it though. Honestly, I try to do the work up front so that it will produce for me for the long term and I don't have to continually worry about that shit.

Do you remember that when they first came out with pandas and penguins? What that what Google was asking for rich unique relevant content that's updated on a regular basis how often they repeated that that was when the doofus what's his name was still with with with the spam team gotten Matt Cutts right. When that was so that this is they kept asking them they didn't they keep doing it over and over fresh, unique relevant content updated on a regular basis. But the telling you that for a reason the bot feeds of content

Now I know that people have done tests when and where, you know, they've used Latin. And it ranked, but there were still keywords interspersed with that Latin garbage that made it rank and that's what the bite is feeding off. It's feeding off that information that you're giving it. And if you just keep pushing the same information over and over, we have seen this, again, we always test guys is why we can give you the answers to these questions. We've seen it time and again and local GMB Pro, that if you use different posts, that if you do it regularly, whatever regularly means for your niche because niches a different each unique niche will react differently to the post frequency. But we know that if you use fresh, unique, relevant content, update on a regular basis, fresh images or you make Google think that they're fresh images

Marco: don't even have to be, it's just all about feeding them but the information that the bot is coded to look for. It's looking for these variables, right the keyword in the right places, and in the right amount and then information. And, and it's also looking at how a real person interacts with that content that you're displaying. And whether that person finishes, whatever action they set out to do. All of this is part of it. Now, if you give people the same information over and over and over again until you change this is a little bit eventually that gets stale, and the bodies will be able to tell how people react to that. And the one thing you'd never want to do is you never want to send us a negative signal. We always concentrate on feeding them but the positive signals that's going to get us positive actions and reactions going to get us better placement.

going to give us knowledge panel displays is going to get us calls. And it's going to get us web site visits, and whatever else, right, whatever else that we're looking for. But it all starts with your content. And yes, you can feed garbage. But eventually, what will happen is it'll get the index just like it happened with that test website that was done. But that one was just to show what you could do with the content place in in in the right areas. And in the right amount. Guys, don't trick yourself into thinking I'm going to take the easy way out and just change the location. Give people a reason to think about it. Think like the end user, right? If I'm going in there, and I'm looking to have my problem solved, and I keep seeing the same garbage over and over. I don't want to deal with that. I want someone that that's talking to me as the end user, and someone who's going to help me solve my problem, become problem solvers and you're going to go a long way towards really developing your content in a way that people are really going to enjoy interacting with, and in the long run is going to make your whole lot more money than taking shortcuts. Yeah.

Bradley: All right. We're going to wrap it up here in a minute. But if it says mastermind calls from Bradley are awesome, relevant, timely, and actionable period. Thanks fits. Appreciate that. Yeah, I've enjoyed those calls. I had a couple of this week already. So again, I appreciate that. And then lastly, Gordon had posted one more question. That's fine, Gordon, we appreciate that. He says, since relied on questions, I'll ask something else. And this is a good question.

Is It Better To Create Different Page For Each Keyword Or Use A Single Location To Rank Different Keywords?

He says when creating local Legion pages, is it better or easier to create a different page for each keyword or to try to rank a single location page for a bunch of different keywords? Yeah, so that's a great question. Because several years ago, that was the method was to it was and that was the industry, right? The traditional knowledge, right was to go out and create. Each page would be optimized for a singular keyword. Right. That was really how silo structure was started.

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be taught was, you go out and you create a silo and then you collect the supporting keywords for that silo and then you start creating posts within the silo that each post is optimized for one keyword. And that can still be applied today. But the thing is, though, you're better off. So let me back up for a minute like with a complex silo, guys, there are categories and subcategories, right? And so what I'm saying is it used to be it was taught for a while the best practices was was to create your top-level keyword would be the top-level page, your top level category. And then for your next tier down of keywords, right, you're supporting keywords, you would create a subcategory for each of those keywords. Right, so that's a child page. And then at your post level, you would go out and take longer tail versions of your second tier keywords and you would create individual posts for each one of those that would link up to your sub-category pages, right. And so that was very granular It was like Uber optimized content. But after panda three or four I don't even remember which one it was but it was sometime around 2014 timeframe we started noticing that that was less effective and now and that's because guys the algorithm has gotten so much better and understanding natural language right it with AI and rank brain and all of that it understands content and its totality now a lot better than it used to, right it's Google's gotten incredibly advanced in that respect. And so now you can actually have longer form content that targets many semantically related keywords that's the key right? So instead of going out and creating multiple pages, which is kind of a bitch anyway, and it's it's really makes as Marco was just talking about, it makes for a shitty user experience to if you go to a site and you have to click to another page to learn more about a very similar keyword anyways or product or service. So it just becomes repetition over and over and over again. And that's less effective. So you're better off creating a long-form piece of content, as it as a page that has a lot of your relevant similarly related keywords within that page, you can even have somewhat broader topics combined on the same page. So provided that they're segregated by correct segments, or headings, and other words, sections within the page. So you know, and I've experimented with even ranking one page websites guys for, you know, multiple types of keywords like that wouldn't even be in the same silo. But because of the way that you organize the content on the page, you can still rank for that. Here's another example, using like Table of Contents or navigation links with hot links that go to those sections on the page. So that's a good way to kind of set to analyze the content within a page to where you can only you can have one page that can rank for multiple keywords or themes that make sense. So to answer your question.

I wouldn't go with optimizing for singular keywords. No, don't get me wrong if you're if you're doing short blog posts, for example, I target, you know, with GMB posts a lot singular keywords, I mean, we still I still sprinkling variations of that single keyword, but there's one primary keyword typically for me, for GMB posts. So you can still do that. But for your pages on your site, right, I'm talking about posts doing that. But for your pages on your site, which are typically what you're trying to rank, you're using posts to support the page, right? So for pages, I would recommend going with longer form content instead. That's why I don't usually recommend using complex silos anymore because you can accomplish it with simple silos, which is just categories and page, top-level categories and pages and then post supporting posts. Because complex structures are exactly what their name implies. They're complex. They're hard to manage. It's hard to map out in the beginning, and it's, it's honestly, I think it's overkill for most stuff, especially for local it's overkill for most local things. All right.

Okay five o'clock I've got to go but I am going to read this comment real quick Jim says FYI everyone I placed an order for keyword research it was actually too good with too many keywords but they do break it down and suggest which keywords you should target which ones are good for silo and for supporting keywords. Don't hesitate to order you won't regret the quality time saved that it takes the guesswork out of it. shipped Marco trains them. Hello. Thanks, Jim. Jim. So, Alright guys, everybody. We appreciate you being here. I'm kind of digging this app even though it looks old school. It's kind of cool. what you guys think. I like it. I mean, it works. Yeah. Works. Nobody's complaining about getting locked out of any account so far. So we'll see. All right, everybody. We'll see you guys tomorrow on the mastermind and everyone else next week. Thanks for being here, man. Later see

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 231

By April

Click on the video above to watch Episode 231 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Adam: Hey welcome everybody world. Little bit of feedback there. All right, now that we've got this screaming howling mechanical sounds out of the way, let's welcome everybody to Hump Day hangouts is Episode 231. Today's the 10th of April 2019. Thanks for joining us live if you're here live if not, you're catching the replay. Thanks for watching. And if you're watching somewhere else, you can always go to Semantic Mastery comm slash HD questions to get your questions answered. You can ask them live you can ask them ahead of time just ask your questions and we'll get to them. So before we dive into some more announcements and get into the questions, I'm going to say hi to everybody real quick. Let's start on the left with Chris, How you doing?

Chris: Doing good. just picking up the bags here leaving the city

Adam: very nice. What Where are you going Chris?

Chris: Indonesia. Yeah, that's awesome.

Adam: Have a good trip, man.

Chris: Thank you.

Chris: Oh, can't wait actually am and I actually from what I heard I'm gonna meet one or two of the Semantic Mastery people there. So, we'll see.

Adam: Well yeah if you're going or in Indonesia then hit Chris up and chat him up while you're there. Hernan, how you doing?

Hernan: Great, man. Excited to be here. Some really cool stuff coming up so doing good. That's good.

Adam: Good deal. Do you have a Semantic Mastery shirt on or is that not

Hernan: oh no I might. Yeah.

Adam: Marco, how you doing man?

Marco: I'm good man. What's up?

Adam: can't complain. It's a nice day here.

Marco: I can't say it's sunny anymore. Ah rainy season just kicked in like today. It's storming outside

Adam: and it probably would still like 65, 70?

Marco: oh yeah between 70 and 80 somewhere around there. That's all year.

Adam: Oh man.

Marco: Things are good. I've been deep in the lab by the way. I'm cooking up some some monster shit. As I said last time, I'm about to turn the SEO world on its ear once again. So it's time and it's been about four years and RYS Academy Reloaded. Wouldn't it be like wicked if August of 2019 something were to happen? I'm just saying.

Adam: Gotcha. I'm sorry, I got distracted by her non sending me chats in Slack. So sorry about that.

Hernan: There's something I'm sorry, I just want to say that I just got my account. Also. blog. So there might be something funky going on with the Facebook comments, so I don't know.

Bradley: Super shit. Really?

Hernan: Yeah.

Adam: So time to move on then. So that's the third person so yeah, live will try to figure this out on that Wolfgang, right

Bradley: for those of you that while I was gonna say those of you that are getting your accounts blocked, leave a message. Message us. State that you're also getting screwed by Facebook but you won't be able to now will you? I had my account mysteriously yesterday I was I wasn't even doing anything. I just had Facebook open and it said it prompted me that I noticed suspicious activity I won't even doing anything. And it said, you know, you must verify re verify your account, which I had to do. Apparently Adam's got blocked now, or Hernan's got blocked. So I don't know the Facebook gods are mad right now apparently. And they are I'm already in like.

Hernan: I am back on I did some security check in and I'm in. But yeah, I don't know we might need to start sending us note let you know. Something you know for the comments who will send that over to Bradley's house. They go read them.

Adam: I'll send out postcards the week before and then just shoot them over.

Bradley: Got just mailing your questions.

Adam: All right. Well, last but not least, Bradley, how you doing man?

Bradley: I'm good, man. Happy to be here. We got a lot of stuff coming up. So couple things that I would like to talk about very quickly before we get into questions is the video lead gen system training is being updated. I spent a lot of time on it this week already just kind of organizing and recording videos and updating the slides and all that stuff for the 2019 update. And for kind of the more streamlined process that I've developed for it, which makes it a lot easier, a lot more efficient. And a lot of it can be outsourced. And it's working really well, I've been able to get a lot of good conversations going with prospects. And it can be applied for monetizing lead gen assets, as well as for client outreach. Like if you just want to do so traditional agency marketing services, it works really well. And it's a hell of a lot more efficient than what the original method was that I used that worked incredibly well, but there was a lot of wasted time. And I talked about this a lot in the training. But you know, for every 10 video emails that I used to send out, I would get three to four responses like clockwork every damn time.

But the videos that I would record, I would just go find prospects, you know, from doing research online that I wanted to work with. And then I would just do and a lot of you that have been through the training or have heard me talk about it in the past, I would do like a video audit of their digital presence and explain how they were missing opportunities. You don't ever criticize, but you do talk about like, Hey, you did good here. This is nice, but you're missing out on opportunities because of this, this, this and this.

And typically, my video audits would be about 10 to 15 minutes long. So, you can imagine if you're doing 10 of those, and it takes a little bit of time to find the prospect that you're going to audit and then to record the video and then you know, kind of wind down and go to the next one. You know, it would take two and a half, three hours to record 10 videos of 15 minutes each, you know, every easy two and a half to three hours. And if only three or four of them would respond then there was six or seven of them that we would record or I would record that we're not being seen or not being replied to period. So it was wasted effort. And so I kind of went back to the drawing board this year to determine how you know, to fix that, to solve that to make it more efficient, because that's what we try to we try to teach you guys just to be more efficient. So this newer method is so so much more efficient, and it's so much easier. And I've even learned some things along the way, since I've been testing this newer method that originally I'd set out to do one particular way, and thinking, Oh, this is going to be so much more efficient, and it certainly was, but then I found there was still ways to make that even more efficient. And I talked about that in the training. And it's just a much more efficient process now, especially because you can have a VA do a lot of the heavy lifting type stuff so that you don't have to be doing that yourself.

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And so now to do 15 or 20 videos, you know, specific prospecting videos can literally be done in an hour's time, which that might sound impossible but the way that I'm doing it now is it makes it to where it's so many faster. And the other part of that is I've learned to not actually record the specific prospect videos until we get a positive reply or get a dialogue going with them. So it's a much it now there's no wasted effort on actually creating the videos for a prospect until you've actually got their permission essentially, to send them a video. And so I can't reveal all that here, obviously, guys, but that's coming out in two weeks from today, really? Or yesterday, I guess we're going to be launching that again. So be on the lookout for that those of you that are doing lead gen stuff or client work and you want a more effective way to outreach for prospecting, this is definitely going to help you it's it's how I really built my agency to begin with.

Adam: Yeah, hundred percent recommend you checking that out. And it works across industries, different areas. I mean that that's an incredible result. I've talked about this before. I think Bradley when you mentioned it, you know, you nonchalantly say, Yeah, I get you know, three or four responses out of 10 emails. And for anyone who's done this you know that that just blows anything else out of the water. Most cold emailing people are getting like literally 1% maybe of like positive responses so to be getting 30 to 40% is just insane so good stuff. I've done it. I've learned a lot from the way Bradley does it and added up some bells and whistles on the way I like it but man if you're not already using this stuff, definitely keep your eyes and ears open for the Video Lead Gen System update.

Bradley: Cool. Sorry. We had as far as announcements that I'm aware of is we have some new services available and MGYB. Marco you want to chat about what we've got available right now.

Marco: We've got basically everything available right when an edit link building indexing and beds were adding a while it but it said know that that's still only available to the Mastermind isn't that the done for you, GMB services, it will be rolled out

Bradley: But yes, yes, right now that's just the Mastermind. We're doing several different off page GMB services that are done for you now, but our team, our methods that are it's our team doing our methods to our specifications, and we've got an overall off page package. And then we've got each component of that overall off page package separated out that can be purchased as individual services, for those of you that don't need everything, but just need parts of it. And so, we're rolling. we've rolled that out to our Mastermind, now we're getting all of the fulfillment and delivery smooth, you know, process moved out. And as soon as we're done with that, we're going to offer it to you guys publicly in MGYB be as well.

Bradley: So that was it.? We're good.

Adam: Yeah, pretty much. Just want to tell everyone you know, if you're joining us live, that's great. This is the place to be if you've got questions, like I said, you can ask live you can ask ahead of time, if you can't make it live, whether you got a call, client call, busy, you're working, whatever. That's one way to do it. And the place to start is also at battleplan.semanticmastery.com that's where you want to get some excuse me repeatable results and a lot of various you want to dive deeper into stuff like keyword research, how to work with age domains, new domains, all that and a whole lot more and if you're ready to start or you want to grow your existing local digital marketing agency come join us in the Semantic Mastery Mastermind and we made that of course nice and easy to find that's at mastermind.semanticmastery.com. and like Bradley, Marco were just mentioning it over to mygb.co for your done for you solutions.

Marco: We still have the syndication Academy networks we still have the ROI is reloaded everything up to Semantic Mastery standards. We have we've what we've done is we've brought everything under our own roof right under our control so that it can be kept up to our specifications and our standards. It's what we use. And you guys if you've seen the stuff that we do and and just go to the groups I mean, that's. Take a shot, there's a money back guarantee anyway, by the way, on joining any any of the groups, right? join the group. So take advantage of one of the special ops and you can get in for $1 for seven days and ask the people who are in the group. Don't listen to me, right? Don't listen to me. Because Marco is full of shit. It doesn't know what the fuck you talking about? Fine. Go to our groups and as a who in here is getting results. And you're going to see that that people will start chiming and some of them will keep quiet, but I know who's getting results, right because I talked to them on a regular basis. But guys, it's what we do on a day to day basis what we use, we just go to our store, why else would we set it up? If we don't use it with that we're known for drinking our own Kool Aid, right? That's who we are. So it's mgyb.co anything and everything that you need to just kill it on the web is right there. And besides, if it join one of the groups the higher you go up the ladder, the closer you get to us and you know just us being with you every step of the way and trying to help you go ahead and get to where you want to be to

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Bradley: okay cool

Hernan: Bradley before we jump in. If you got a copy of the Battle Plan if you haven't go get it but if you do, we updated the links is inside the battle plan so that now when you click on the link building side of things and everything, it should take you to, you know, to enjoy be and the different packages so we updated that last week. So.

Bradley: Alright, so it looks apparently because we're gonna have to do something about this is this. Obviously, questions are getting duplicated. And you know, I don't know if it sets the stupid Facebook app or what but anyway.

Adam: replacement hunted down. We're going to test it out in the coming week.

Bradley: Okay, cool. Cuz I'm seeing questions posted twice for a couple of people and there ought to be more questions in this room. Now I'm assuming it's um, anyways, let's move on.

Is It Okay To Create A New IFTTT Ring For An Account That Had Social Media Accounts We No Longer Have Access With?

Jeff's up. First, he says I would like to use IFTTT for an account that has social accounts created by another SEO agency, we no longer have access to those properties. Is it okay to create a new ring? Yeah, it is, if you can't, the only thing sucks is obviously if you had the cherry subdomains, for all the different accounts that you know, that was your brand names for that company, you're going to have to modify it slightly, which kind of sucks, but it is what it is. If you can't access those properties, then yeah, absolutely. Just create another ring. You know, set up a new set of accounts with a slightly modified version of the username for each one of the accounts so that you can at least make it still as very much close to the brand is as possible. You know, we've had to do that. For example. You know, for like a tree service company that has Tree Service in the name like we I've had to have it changed to tree services or Tree Service, Inc. or Tree Service CO, like SEO for a company, you know or something like that. And that may be what you have to do.

You know, you could also potentially work depending on what kind of business it is you could potentially work in as a location name, like the city name, and as well as the company name, or even a product or service that the company, whatever their primary product or services, perhaps work one of those words in along with the brand name so that there's that association made. But yes, you can do that. Again, it's if you can't access those existing accounts, what else could you do, really, except create a new rank? So yes, absolutely. You can do that Jeff.

What Is The Best Keyword Density Analyzer Tool?

Kevin says what is the best keyword density analyzer tool? Um, well, honestly, that what I've used, Kevin, that's a good question, all I've ever used, which I really don't worry about keyword density so much anymore, except for if I'm reading through a piece of content that I had written. If I feel like there are too many uses of a keyword, I'm worried about over density. I don't really worry so much about hitting specific numbers for keyword density anymore. We used to worry about that. But the algorithm is so much more advanced now. Google understands natural language patterns. And, you know, in natural language, excuse me so much better now that it's really unnecessary to try to hit specific keyword densities. If the content is written well, Google will understand what the content is about, regardless of repeating certain keywords over and over again, right.

And so I don't really worry about keyword density at all anymore unless I feel like a keyword is overused and a piece of content at which point I will test it. And there's a tool that I've been using for years now since one of the I think maybe panda three or panda for it was around 2014 where I really started using this at the time because back then we did try to hit certain keywords density numbers. Right and there? Well, I think it was panda three or what panda four or one of those in that timeframe. And I don't know why it's being so slow.

The site might be having an issue. seocentro.com. Yeah, apparently. That's great. So now, there's no connection. Are you guys still hear me?

Marco: I'm still here. Yeah.

Bradley: I just want to make sure it wasn't the internet, my internet that was screwing up. But ok. So I was going to show this to you. But SEO center. com. That's what I've been used. I had been using, like I said, back around 2013 or 14 ish. We had a we had tried to hit specific numbers. And then all of a sudden one of the panda updates caused a lot of the sites that I had built like lead gen sites and client sites to drop down in the rankings, not nuts. I didn't get penalized, but I dropped you know, a page 1015 spots somewhere around there. And so after consulting with some of the, you know, people, my colleagues and such

I found that there was another magic number, and it was trying to keep your density under a specific threshold and at the time it was 2% for two-word keywords. Now I'm sorry for one-word keywords It was 2% try to stay under 2% try to stay under 1% for two word keywords and try to stand or point 2% for three words, keyword phrases. And so SEO Sentra which apparently is a broken site right now. Yeah, for whatever reason, it's not loading right now guys. So it might be it's,

Marco: it's down for every one I check.

Okay, well, that was the only tool that I would use. And there was a keyword density checker on that it was one of the tools of SEO Central. And again, I haven't used it in months and probably even a year if that but there was a keyword density where you would just take the Publish page that you wanted to check and you would add, you know, put it into the search field or whatever and hit go and it would analyze the entire page and it would show you the words and one word, two words and three words, the phrases that it determined were keywords. And so it would get a lot of random stuff in there. That didn't make sense. But it would show you the percentages. And that was a good tool for it.

And the reason why I liked that tool. Now, obviously, it looks like we might have to find another one. But you could probably do some searches and find one. The reason I like that tool better than for example, you know, a lot of times people would write their content and try to hit specific density is based upon an SEO plugin like Yoast, for example, inside of a WordPress dashboard. But you would, you know, a lot of people didn't take into consideration the fact that Yoast was only analyzing the keywords within the post body of that post or page right, so the article body of that post or page, I didn't show you the keyword density of what the published page had, because remember, you've got keywords in your site header, your navigation, your main navigation menu, your sidebar, your footer, your widget, your widget areas, like those are all potential places, your images, your alt text, all of that kind of stuff it could also contain keywords. And so people would optimize their content based upon what the plugin was telling them, which was just the keyword density of the article body of that page or post.

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But if you were to analyze the published page, which included all of those other elements, they were way over optimized, way over optimized. And so it was misleading. And that's part of the reason why, way back and, you know, for many, many years, I've said don't use the WordPress plugins as a way to determine, you know, especially like Yoast tells you like optimization tips, don't do that. Don't do that because again, it there's a lot of things that it doesn't take into consideration, I guess for somebody that is, you know, just a blogger doesn't know anything about SEO or something like that. There may be some value to that but as an SEO or somebody that learning or doing SEO? Those are not I would never recommend going by those guidelines. So do you want to you guys have another tool besides SEO Centro? Because apparently, that's broken.

Marco: Not the one I reached Oh, yeah.

Adam: And if not, then you know, definitely probably just do a search for something similar to that. So long as it's looking at the right places. I'm sure there are several out there. But that was the one I was used to using.

Bradley: Yeah, so again, guys, our friend Google, I would just do a keyword density checker. Right. And then just scroll through some of these and see online keyword density tool, see something like that. That's what I would check. On sem rush does it too, by the way, that's not free, obviously. But yeah, here's an example. Now I have not used this one. So I don't know if it's any good. But I like this type of SEO density or keyword density checkers over the plugins because of what I just mentioned. It will analyze the entire published page and all of the elements of that page. Make sense? So, there you go. Moving on.

How Do You Remove An Address Of A GMB Listing?

Ken Robert says Okay, can I answered you in the Facebook group but I'll answer this for everybody else's benefit. He says, How do I take an address off a GMB? I don't see an option to designate it as a service area business that used to be a checkbox if it was a service business. Where is it now? Well, what you do now as a service area businesses once you get your GMB verified like if you're doing it manually, you'll get you know, postcard most of the time. Or if you're purchasing it, and you get it delivered and its surface area business, but what you want to do is go into the Info tab, right, so the left-hand sidebar, you click on info, and then where the map pin icon is, which shows the address of the business. You click that to edit it and the pop-up window comes up. And then there's a link of blue text link inside that pop up window that says clear address. You click the Clear address button and then you click save or update whatever the button says.

And then you add your service area, which is the next section underneath that where the physical address showed, that's the next section on the Info tab that you can edit. And that's where you set your service areas. So all you do is, like I said, you're going to, it's going to show your address at one until it's verified. And if it's a service area business, the way that you make it a service area businesses before you start adding your service areas, you go in to edit the physical address, and then you click the Clear address button, and then save it. Okay.

Is It Possible To SEO And Get Good Rankings Of A Membership Site?

Okay, Mayank is up. He says, Hey, guys, so I'm setting up a membership site where every article that I post around 25% of it would be available for reading for everybody or everyone excuse me, and the rest would be restricted so that only paid members can read the whole article. Question is, is it possible to SEO and get good rankings for such pages considering that most of the pages content is going to be restricted?

Mayank, I don't know because I've never done any of that kind of stuff. Marco that's more up your alley. Because there a way to hide this content to where Google still recognizes it. But the reader does not. Yeah,

Marco: of course there is. But it's not something that I would share here.

Bradley: Okay. Well, there you go. I can't help you with that. Anyways, I really don't do that kind of stuff. So I don't know. Yeah,

Marco: but I mean, you're getting into it territory, right delivering one content to the search engine and, and another content to the user. But that's cloaking. And Google doesn't really like that. You have to be really careful when you get into shit like that. But yeah, of course, this way you can code it all the way you can code it I'll go as far as giving you that. You can code it. So that Google is sir one set of content and the user another set of content.

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Bradley: Okay. Yeah, I mean, as far as like, there's content gates, or you know, view gates, essentially. And I think that's what you're talking about. Like, you know, there's social media plugins that will do that kind of stuff, like, hide content until you like or share or something like that. But I don't know if that hides the content from Google from seeing it or not. It obviously hides it from the user. But I would be worried, like, you know, trying to do something that just could they still see the content if they did, right click view page source, you know what I mean? So like, I don't know, because I've never really looked into that Mayank. So I'm sorry, I can't help you with that.

What Do You Recommend As An Alternative Solution To Easy Local Cash Software?

Guy says, Do you have a suggestion for replacing the easy local cast software that has been depricated? Um, yeah, he's got an online version of it now. So guys, we've, I mean, we've shared that in several of the groups. It's an online version. It's, it doesn't work quite the same. But you know, again, it's his software, it was never ours to begin with. So does anybody have the link for that? I think it's easy local cache something or another. We just see if I can find it for you, but just a second.

Yeah, it's https://software.easylocalcash.com/ now maybe that's not it. Here it is. This is its https://software.easylocalcash.com/ . That's what it is. Guys. Again, this is not our software. So it works differently than what the desktop did. You know, Chad Kimball's software, I understand why he did what he did it. So if you want to use this one have at it.

We are we were talking about potentially developing one ourselves, but it doesn't look like we're going to. So I know Peter drew as got software's and his tool suite now that will do something very similar to that, but it's a paid tool suite. So it's not something that's going to be offered for free. So, unfortunately, you're stuck with that for now. Or you can just do you know, I mean, for example. Yeah, that's that's pretty much the only thing I know of right now. We talked about potentially doing it ourselves, but I don't think we're going to. So try that guy. See if that helps you out.

How Do You Combine Negative Keywords From Different Accounts And PPC Campaigns Into One Spreadsheet?

Alright, moving on Frankie's up, he says, What's up Frankie? He says, Hey guys when running multiple PPC campaigns, how do you combine all the negative keywords from different accounts and different campaigns? If you need to create a new campaign with a master negative keyword list? I can't seem to find any tool or shortcut on how to combine all the keywords into one spreadsheet and remove all the duplicates. Can you share how to do it? Thanks, as always.

Yeah, I mean, I don't know of any tools that will, you know, that you can connect to all of your accounts that will extract the data, but the way that I would do it is just download the negative keyword lists, which you can do from inside the AdWords or the Google Ads dashboard. And then you're going to get a separate spreadsheet for each but then you just like literally copy and paste, you know, all into a master sheet, right? So in one of the Excel documents, or you can even do it in Google Sheets, but will be a little bit slower. If you do an Excel, then you can just copy and paste all of them into one master sheet and then just use remove duplicates. I know that's kind of a pain in the ass because it's manual. But you know, that's honestly, that's how I would do it. Also, if you're using the Google ads, software that the desktop software, which you can download, they just updated it again. Then you can connect all of your accounts that you manage into that Google Ads desktop software, what do they call it? The Google ads, fuck.

I can't remember the name of the software now if top my head but anyways, you can download the software, which makes it easy to do bulk edits and things like that. And then you could just it would make it easier than having to log in all of your different accounts to download that spreadsheet of your negative keyword lists. So again, it's still a manual process, as far as I know, maybe somebody else knows to have a better solution, but I don't. Okay.

Also, that's part of the reason. Frankly, it's good to have a VA because that's something you could task a VA with, right? Even if you were the one going in and downloading all the sheets, you could send that over to a VA and by the way, I just had to hire Well, I just put a job posting on up work for an Excel nerd, like and somebody that's an Excel specialist or a Microsoft Access specialist because I got some work that I'm doing that requires stuff that's way above my pay grade when it comes to excel. And so I just posted a job over there for up work and you can find people you know, for 10 $12 an hour that are super proficient in that kind of stuff. So maybe they you know, you could hire somebody like that. I'm sure it would be a really quick, easy job for somebody that knows what they're doing. Okay.

Looks like we're almost out of questions, but that's probably because of this stupid app. Let me refresh.

Yeah, there's a couple cooler. Alright, cool. So um, yeah. Jay Turner. Are there any benefits to making it looks like we lost one? Maybe not. Oh, there's Jordan Fowler posted it as To review tools com keyword density checker thanks, Jordan. I appreciate that.

I wanted to like it. Oh, shit at sign me out. Are you serious? Wow, unbelievable. Love this Facebook app guys fucking love it. All right. Well, I can't comment anymore.

Are There Any Benefits Of Making A Canonical Of A Niche Down Content Instead Of Those That Are In Broad Topics?

So Jay Turner says, Are there any benefits to making a small blog post-canonical over to the same content on a much broader topic page with the jump link to that section being the link in the canonical tag? Yeah, I would say so. There's some really powerful stuff. That that yes. Yeah. Just short answer. Yes. J, there is some benefit to that back.

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What's cool about that is if it's canonical, it Google honors the canonical, then the blog post won't actually index I mean, Google know it, but it won't index and then you can do some pretty cool things to that blog posts, which will kind of hide your hide it from prying eyes. So yes, that's against your answer is yes.

How Do You Rank In Google's Knowledge Graph?

Paul Quiggle says, Hey guys, I noticed when you type in Google things to do in your town, a Knowledge Graph comes up with different types of activities. I have a client that is wanting to create a workshop style class and his city. And once organic traffic from that source, what is the best way to get included into that list? schema have to have proper schema markup. There are people that teach that kind of stuff.

You could also just try to do some extensive, you know, research throughout by just doing simple Google searches to try to find out how to do that. I don't you know, I haven't done any of that stuff yet. But there are. Ryan rod and he could probably do that. Right. Sure. He could. Let me see if we've got. Okay, so Ryan Ryan was a Mastermind member for quite some time. I don't think he's with us anymore, but he does a lot of schema stuff. And he may be able to help you he does it. You know, you can hire him. So he's got schema code order. You can also hire him on as a consultant basis to kind of help you code stuff out. And you might want to even just pay him for an hour of his time to teach you how to do that. I don't know if he'd be willing to do that. But this is somebody that I could recommend is probably would be able to help you to do that.

I know, again, as I said, some of the people that you know, some colleagues, some of the other SEO groups out there, they're people that have taught that it's not something I know how to do, because I have not done that. But again, it's it all comes down to the schema. If you publish content on your site, and you mark it up properly, Google will come to use that and include it in that type of a thing. For example, a lot of times, guys, if you know,

and I've done training about this, questions in a question and answer posts are great for blogs. And it's great for SEO. And how do I know that? Well, if you ask certain questions into Google, you notice right in the SERPs, there are accordion menus, like drop-down menus that have the questions with a little down arrow pointing and during groups usually, have three to five questions.

If you click on one of the questions, it reveals the answer, which is just a snippet that it pulled from one of the search results that are listed on that page. Right. And so that's how you get included in those q amp a box is by proper markup. And there's q amp a, by the way, schema markup for that. And in fact, Jordan Fowler was pointing out that recently in our Mastermind, but there's, what's cool about that is every time you click one of those questions to reveal the answer, it real it load makes that box that has the questions in it, like expand to include even more related questions. And each time you click it, it gets bigger and bigger and bigger. And again, all it's doing is it's sourcing that the answers from other web properties that have the proper markup, and that Google has determined are authoritative, in that, you know, particular topic. So, you know, that's why I've talked about that being very powerful to use this blog type content, and if you can create an original answer to those times types of questions and mark it up properly, you can get included in those boxes. But even just for SEO purposes, if you go collect or scrape those questions, compile them, and then even use for curating for you and you know, you guys know probably should know that we teach to curate content because it's the most efficient way to produce content without having to be a subject matter expert, then you can even curate those questions and answers and create blog posts that are where you group similar questions and answers. And you just link out to the content sources. Just Google gives you all that information right there and there's q amp a boxes, right and then you can actually create an original post where you just inject a little bit of commentary in between the curated sections, and that makes great content for the blog as well as for GMB posts. So anyway, I can't drop this link on their guys, because Facebook just blocked me for whatever reason from our own app, but schema http://schema.pro/. If that answers your question, I would go check out Ryan Ross for some help, if you want, like specific help otherwise just do some searches for how to get how to get to how to what was it a events, how to get the event schema, like event schema.org or something like that is what I would search and you could probably find some specific articles about that.

Okay. There's a good question. In fact, I'm just curious really quickly see event schema. There is a schema.org. on that. See, this is what I was talking about these questions right here is exactly what I'm talking about. And see when you click on that, how it expands even more, it starts adding even more questions, and it'll just keep going on and on and on. So there you go. An event rich snippet, schema creator, SEO chat tools. Look at that, right. There's a tool for that. There are plugins, those plugins typically don't work all that well. At least they didn't use to, but maybe they do. Look this is event steal our JSON LD, I don't know. But there you go. There you go. Just do a simple Google search and start doing some research. This looks like a schema markup generator for events. So you might even want to try that and see if and then go validate it, right. So fill this stuff out, copy the code, go over to the Google structured data tool, paste it in, make sure that it validates, validates, then use that code on your webpage, your event page.

Okay, something else you might want to try is let's do. You could try this to this is Google's own tool, the Google structured data markup helper. So again, just go to Google and search structured data markup helper, and this is Google's own tool. And look at that, guys. There's an event thing right there. So what you do is you put your URL in there. And then this tool will add structured data markup to a sample web page. So you can put your event page in there that you've already published, whether it has the code or not, and then Google's markup helper will allow you to like highlight certain elements of the page and it will tell you how to mark it up. So like, for example, the date day and time, for example, or the location like you, you highlight that section and in Google's markup helper tool will tell you how to mark it up correctly. So it makes sense. So again, this is Google's own tool here. Any input on that, guys? Was that good enough?

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Marco: That was perfect.

Bradley: Okay, sweet. I can't believe they kicked me out of Facebook comments for this on during the webinar. It's ridiculous. I don't want to use this anymore.

All right, next one. Yeah, Scott said it's not loading. Thanks, Scott. We got that. See? That's again, that's a duplicate question.

Greg's got to do but good question. It's a stupid app. Anyways, Jay says is there any advantage to making a or several making a or several brief blog posts cannot. Shit. That's the same question to it just looks like it's filled out a little bit more. Okay, I'll answer the second part of this Jay was thinking about doing the above to drip feed and pushed out blog post content to the syndication networks in order to get the page more links from the syndication network. Yeah, that should work. Again, that's that should work.

We might have to wrap it up, early guys. I'm tired of this app like already. I'm frustrated with it. It looks like we don't have any more questions anyway. I'm sure it's because people are having issues. Yeah.

I'm sorry. Go ahead. No, I mean, yeah, you're totally right. I think that's an issue. It's definitely an issue because we're getting duplicate questions. It's just stupid. Sorry, guys. You know, we're trying to find a better solution. Adam says that

we're going to test next week. Yeah, got it will test it and we'll see if it works. Okay. definitely got to do something. Okay. So Greg's, I think even Disqus was better than this because of at least Disqus in break entirely.

Will You Still Get The Same Ranking Power Benefit If The Press Releases Via Press Advantage Are Hardly Indexed In Google?

Bradley: So Greg says using press advantage, I have noticed only around to syndicated press releases appearing in the Google index when I published Will I still get the same benefit power wise from a press release submission have hardly any of the published articles show up as being indexed in Google? Yeah. Okay. So that's used to be, by the way, that that's, that's how that happened most of the time, a long time ago. And then for whatever reason, what happens is a lot of them do get indexed, but they go into what's called the supplemental index, right? So Google will only show a handful or one or two that it determines are the most authoritative, or the original sources or whatever, and it will show those in the index and put the rest in what's called supplemental index. For example, if you search for the title of press release or other content, and this this could happen with syndicated blog posts, for example, then you'll see at the bottom of the search results where it'll say Google has admitted, similar you know, similar search results, and if you click that link, it will actually open up the supplemental index and will show you all of the other places that same content was published. So Google is aware of it. And we've done testing that, you know, even with no indexed PB ends, for example, that will again, we don't use PB ends anymore. But we've done testing. And it's been a while since we've done it, but with no index PBNs. And yes, Google able, you can still give you a bump. Right. So it's not I didn't say D indexed, but I said no index. Right. So supplemental index links, will they still help? As far as I'm aware? Yes. Are they as powerful as those that would be indexed? All you know, in the regular index? I don't think so. And the reason why is because Google is looking at it as almost duplicate content.

It's not that it's toxic, but it's just not that is as helpful as what I'm saying. So that's one of the things that was being addressed by quantum Newswire, which we did a promotion for recently. Because they, they specifically are using a much smaller distribution network because of that reason, they're not they're trying not to use as many distribution points that end up getting going into the supplemental index anyways, now that said, Greg, the local PR pro method, which was essentially PR stalking and using press releases to get local results. It's still effective, although the method has evolved a bit. And it's on what's about two years old now, since we launched that course, and so I am going to update that again and probably the next two months, we're going to launch it relaunch it with the new methods and a couple of months. Because specifically, like I said, it has evolved. You're in the Mastermind. I've talked about this multiple times in the Mastermind, Greg, I know you've missed that webinar or where I've talked about it, but we have talked about that. And several occasions now over the last several weeks in the Mastermind, but it still works. The local PR method works but it has evolved slightly in that I've noticed in several of our members have noticed. Darrell was one of them who does a lot of PR stuff that it requires more RYS, and more Consistent PR is before it kicks in the way that it used to with just one or two or, you know, like I said, when we launched the course, I was able to get 80% results with six hours or less. In other words, 15 out of 15 properties that I tested on 12 of them, I was able to get into the maps three pack within six press releases, so six press releases or less. That doesn't seem to be the case anymore if it's low competition, yes, but if it's moderately competitive, or more than it requires more press releases and more consistency as well as like I always said, I believe it requires more diversity to in that instead of just using one distribution service over and over and over, you can still get effects that way, if you're stacking properly, and I'm not going to go over the specific method of how to stack properly right now here on a free Hump Day Hangout, because that'll be included in the update and we can talk about that in the Mastermind all the one Greg. But if you stack properly now you still can get really, really good results with just one distribution service. But it requires specific or a different internal linking method than what was, you know, the original method, right. And so that's really the point is, is, if you have additional distribution networks that you can use, that's going to help with diversity, you also want to stack properly, which just means changing it up a bit. Again, I can't go cover that specific method here. But yes, I'm still using press releases prime as my primary off-page link building, you know,

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direct to money site stuff. But you know, I'm also doing a lot of powering up to our assets using our link building service, you know, the same link building service that you have access, Greg, through mg, Why be now? Right. So again, it's about powering up specific entities. That's what the ad ID loop is that we set up. Again, you can get that training in the Mastermind. You've got that Greg. I know you've got that. But you can build links like traditional links to that spam type links and It works really well as including some of the assets that we are able to produce using the press releases. Right? So you power those up and you can get really good results too. As far as the indexing I don't it's not that big of a deal it whether they're indexed or not, why do I say that? Well, because for example, guys, syndication networks, we know syndication networks help. We could talk about that briefly too. By the way, I just recently set up a new project haven't done any link building so I haven't done any content marketing. All I did was set up a website, right and it was just a Click Funnels page. And then I set up on a subdomain a WordPress installation for a blog. And that blog just has the Hello World post on it still, and I updated the site, the blog site title like you know, the title tag and such but I have not done any content marketing or any link building, haven't syndicated any posts, haven't done anything, but I have it. It's a specific company name. And I added it's been about three weeks now that I've had that site up and again, besides the Click Funnels page, whatever

content, there's no content at all other than the Hello World post on the blog. And for that company name, if I were to search just last week for the company name, it showed up on like page three because there's a lot of other companies that have similar names, but it's not the same name. And so my the site being a brand new site brand new entity was showing up but like on page like three, so way, way back. Well, I have one of our VA is build me a syndication network, for that company for that brand, because it's like I said, it's a new project that I'm just setting up. And they just delivered that syndication network to me on Thursday, last week, so about six days ago, well, on Monday, I went and checked and guys, again, no posting has been done no content marketing, no syndicated posts or anything. On Monday, I did a search for my company name and an incognito browser and Firefox that was clean, and boom, number one for that company name. Now, granted, I was searching for the company name, but it was on page three, four.

about two and a half, three weeks. And then all we did was create a syndication network and it in it. As Marco always talks about solidified are validated by the entity. And now it's showing is number one for that brand search. So it just goes to show you that the syndication networks, although is a specific SEO tool for syndicating posts is not as effective as it used to be five years ago, right? That makes sense. But it's still every bit as effective and as critical as important because of what it does for validating the entity. And so the reason I brought that up was that the same thing goes with syndicating posts, most weed for years. And Greg, you should know this because you've been with part of the Mastermind for years. For years, people have asked, Well, I'm not seeing my syndicated post URLs being indexed. I can't find them in the index. So this is useless. And I've said for years. No, that's not true. Because whether they're indexed or not, it doesn't mean they're useless. Google knows they're there. And how do I know that Google knows or that well if your site is connected to search console,

And you go look at links to your site in Search Console, you'll see WordPress and blogger and Tumblr and delicious and well not so much more delicious anymore. But Diigo and all of the different sites that were in your syndication network, you'll see that they are listed and links to your site. And they'll show how many posts Google was aware of that are linking back to your site. So whether they're in the index or not, Google knows they're there, and it's counting them as links to your site. Does that make sense? So we know that they're powerful, regardless, if as long as Google knows they're there. Yes, there is some benefit to having indexed links. There's no doubt. But there is still some benefit from non-index links to as long as they're not deindexed sites. Marco, do you want to comment on that?

Marco: Yeah, absolutely. I've been talking about art and the art of art. Seems like forever now, at least a couple of years ever since I saw that the distance grab, and what school was doing as far as a websites and how it was taking a look at the entity and related everything to the entities to what it was gauging is trusted authority How many people do you trust? And basically how many trusts you not people but websites and and what is the trust and authority of those websites that are linking to yours. And it's measuring that distance from seed sites and seat sets. I mean, I talked about this forever. I got tired of talking about because nobody would listen. Maybe they'll start listening now, the that I mean, we can completely see how Google, it wants the entity. It wants to brand. It does not like ambiguity. And ambiguity simply means that there are two things on the web. That could be and I'll give you a perfect example of ambiguity. You know, DC Glenn from tag team, right? Well, taxing can also mean a tag team and wrestling. And that's what he's been having to deal with it as far as ambiguity when people search. Which tag team are you referring to? So when you do a search for tag team, actually, Google gives you two options. Are you looking for tag team and wrestling? Or are you looking for tag team, the hip hop, or poor? Google doesn't like ambiguity. It does not like to terms to be related to the same thing. And so what we have to do with this,

first of all, don't create ambiguity. And if you do, you have to disambiguate fuck a $100 word for something so simple as make it clear to Google. What your entity is, bind everything to your entity, right? It's verification, it's validation, and then solidification. That's what you have to do. And it just so happens that our syndication networks are some of the best tools out there for accomplishing this.

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But not only that, what I recommend is you take every

Everything and you put that into a drive stack, take all of your URLs in the place where they go into dr stack. And then when you do the press of the stack, you drop a link into that Dr stack. And then when you go and do your link building, your link building follows your press releases press one press of these two, and so on so that you're incrementally link building on to the last one. And then the last one, you hit hard, so that everything just shoots through that live stream. And I'm going to tell you right now there's absolutely nothing better for creating relevance, which is the other part of art right activity, relevance, trust, and authority. Just an authority we get from all of the link building and everything else.

But creating everything in that drive stack and then getting dead yet to do his magic. That's like I don't know how he does it. And I don't care. He just knows he's been doing it for years. He knows what works. So I I'm not going to

Tell him what to do because he's the master. But guy seriously, man, this works like gangbusters. And then on top of that, to really put that put like the cherry on top. You put some

traffic into it some Google traffic. And that's when it really comes home man. That's when everything really binds together and it because then it's people telling Google Yeah, this is the entity that I was actually looking for, which is one of the things that I'm working with DC Glenn on right on on his entity. It's already validated. Now it has to be disambiguate it from tireless, it's tough, right? Because a lot of people look for that. Protect team and wrestling rather than tag team that we just have to get enough people to look at tag team, the hip hop group to disambiguate. But anyway, a long winded answer to Yes, syndication networks work for the entity but so

does everything else that we recommend in our battle plan by the battle plan is there for a reason we follow it and we've given you a step by step process on what it is that you need to do. Now some of it will take multiple attempts so that you can push your keyword to where you want it to be are you can hit the map pack or you can hit the Knowledge Graph UI you get rid of three pack become the Knowledge Graph for that keyword term. This this tons of things that you could do when you're pushing power, but it takes pushing the right amount of power in the right places. I said my piece

Bradley: very good. Facebook just completely locked me out of my fucking account. Unbelievable. I was just looking at my phone while you're talking. It's like this is twice now in two days. I don't understand. Are you guys all experienced in that shit to if not I got I got locked out of Facebook till Yes. Unbelievable. Adam did to like what the fuck? I hate Facebook.

Anyways, Alright guys, I'm going to wrap it up because I'm tired of this already. This is really being stupid. By the way, Clint, thank you for posting that link since I'm unable to do it.

But yeah, we'll see you guys next week. Thanks for being here. Any any other words guys know your comment system for everyone to test out next week? Yeah, definitely.

Alright guys, we'll see you next week. Thanks.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 230

By April

Click on the video above to watch Episode 230 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Adam: Alright, welcome everybody to Hump Day Hangouts. This is Episode 230. Today is the third of April 2019. And first of all, if you live Thanks for joining us, we're going to dive into the questions here shortly if you're not live or your new semantic mastery, first of all, thank you for watching, and we want to point you in the right direction. The good news is you're already in the right place. This is a place to be watching Hump Day Hangouts, whether you're catching this live or again, if catching the replay maybe on YouTube. That's awesome. The next step is definitely grab the Battle Plan head over to Battle Plan dot semantic mastery.com. And then, for those of you who are interested in either starting or growing your local digital marketing agency, you know, we want you to check out the mastermind go to mastermind, semantic mastery.com and then every week with the hump day Hangouts, you can always go to semantic mastery. com slash HD questions and ask your questions live. We love it when you join us. There's sometimes good stuff going on for people

Join us live. But you can always ask your questions. If you got a call you got client stuff, you're at work, whatever, then you can check out the replays. So But that said, we've got a few more announcements but let's say hello to everybody. We got everyone except for Hunan here. I think he's having some issues with power. So Chris will start things with you. How you doing?

Chris: Doing good.

Adam: Alright, man, a few words. Marco. What's up, dude? How's the weather down there?

Marco: It's beautiful man. Suck last night. We got down to 67.

Adam: that suck man I feel for you. Really?

I had I had to go and grab a sheet. I don't appreciate having to get up middle of the night and having to get a sheet. But other than that, I can't. I can't complain. Good man. How you doing?

Bradley: Good man. I got this from Marco though. Nice here. Finally. It's 70 degrees today which is nice. Spring is almost sprung here in Virginia and really looking forward to it after what nasty winter so.

Adam: good deal. Well, we got a lot of questions so we're not going to take up too much time today. Just wanted to mention everybody if you haven't yet head over to mgyb.co for your done for you SEO Services. With there's been several launching, we got more in the pipeline, but I know specifically that the embeds, the link building and link indexing live. So go check those out. I'll put the links on the pages that you guys have anything else to say about that. I just want to let people know that they'll

Bradley: jump in for a moment real quick Marco, and then you can talk your your trash to the link building services amazing because this is our longtime link builder that he had been working for us for, for me specifically for I think six years now. He's real pro at what he does. He is amazing. And one of the strategies is working incredibly well and it's not just from what I'm saying. That from a lot of our members like mastermind members that are using his services as well is if you guys are using @ID pages, which we talked about in various trainings. And in point links to those, instead of pointing direct to your money site, it's incredibly powerful for local stuff, especially. And it's working really, really well. And what I love about it is it's easy, right? Because you just go and place your order for link building, and daddy does the rest. And it basically will power up your @ID loop, which is really super powerful. And it protects your money site as well. So I would highly encourage you guys to go check that out the the, the effects have been consistent across the board. Go ahead, Marco.

Marco: Know what I wanted to add is the embeds are just that it's not just video. It's not just maps, it's embedded. If it has an X ray, we cannot help you, right, because that's the website not allowing itself to be iframe. Other than that, if you can, if it can be iframe, it can be Set through in an embed gig. So imagine what you do with that with with the with the media page and maybe embedded on the side or maybe I'm not going to go too deep into that, but I don't want to spend people's heads. But it's it's limitless. And then what's working really, really well is when you build links into a drive step was the site. I mean, someone just got, we were talking last night in our mini mastermind. And someone literally got a drive stack from us. Got the link building from daddy at the link building isn't done. And the drive stack has already started moving into the first spots in Google. I mean, that's how well it's working. Fuck Google and Google updates.

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Go to MGYB, first of all, get the Battle Plan so that you know which products and services you need to grab from us. I mean, you could do it all yourself or save yourself all the time and all those headaches. Let us do it for you and and get it done right kit and get results. I mean, I can't guarantee was on that yet I will be guaranteeing results in a few months. I can't guarantee them just right I just I can't. Google is unpredictable that way that we're targeting it there's still some fluctuations that aren't measured into RYS Academy drive stacks always reloaded but when you add the power of press releases when you had the power of link building when you add the power again, I'll go back to Bradley's training YouTube ads if you didn't get it, I mean you you're missing one of the best options for getting power into your and I'll give credit to Becca right now. slipstream, link streams or slip streams as he called them are the shit kit link building into that get people into that and watch watch it just light a match and everything else will just below. So that's my piece for today.

Adam: Awesome. I got an absolutely nothing to add on to that you guys. So good to go. Go check it out. Again, the links will be on the page. I had reports of some issues with the commenting on the page. Again, we switched to Facebook. So if anyone's having issues, you know, let us know, you can send them a ticket to support a semantic mastery. com. We want to make sure it's a work in progress, will try to get things going. It looks like people have commented, but there might be issues still going on. So please let us know. Give us some feedback. And we'll get that fixed for you guys. We had issues with the Facebook app. Ah, yeah, yeah. So I know at least one person had issues and then I've seen some issues on my account. So anyways, we'll roll with the punches, guys, and we'll get it straightened out. We keep popping around trying different stuff.

So the last thing I want to say to if you're catching this 12 regardless of where you're watching this, subscribe to our YouTube channels, the short version. And if you're checking this out on YouTube, you know, and you're coming across clips, or you watch this stuff regularly and you check out our channel. You know, please help us out share it, we're trying to grow our YouTube channel. We want to get the word out there and you know, we know we got a lot of good clips with a lot of helpful info. So If you know someone who could use it, by all means, share it, email it, whatever you want to do, just get the word out.

Sweet. Can we let? We got no just kidding. Yeah, let's do this. I'm gonna grab the screen. We'll get into it.

Tips For Cold Calling Local Businesses And Provide GMB Rankings

Bradley: Alright, so we're going to start where it says six days ago. So I'm going to start right here with Lee Leon who says, Hey, semantic mastery. Got any tips for cold calling local businesses and providing GMB rankings? Well, I don't have any tips for cold calling, except that there's a great strategy that I developed many, many years ago, when I first started growing my own agency that is a combination of email, but very specific video emails, and then calling those that engage or interact with the video emails and there's a way to determine that and that way, it's not a strict cold call, because I don't know about you guys, but I always hated straight cold calls, they suck. you interrupt people, they usually are pissed off that you call them and interrupted them, especially if they think it's some sort of solicitation even if you are trying to provide help or true value with what you're, you know, saying to them. Again, most people especially now because marketers have really saturated the market guys and I don't necessarily mean you and I like as kind of solo printers or little guys so to speak, but like the big marketing agencies that have sales staff and things like that, they, they, you know, hammer local businesses, if you're a local business, you get hammered with solicitation calls all day, every day. And you know, it's absolutely relentless. And so if you try to just straight cold call people without doing something to differentiate yourself, you're going to run into a lot of discouragement, right, you're going to get a lot of denials, you're going to get turned down, you're going to get cussed at all these kind of things. And honestly, it's hard to sustain that for very long without, you know, throwing in the towel and saying, This isn't for me, I'm going to do something else. So I developed a strategy that I developed years ago back in probably 2012 was what I called the video lead gen system, we've got a product for it right now that I'm actually updating for specifically for 2019 and for lead generation for people that are building lead gen assets as well as can it can still be applied to just straight you know, client work to prospecting for clients. And I'm I'm at currently updating that right now. Like literally because we're going to be launching that the version two or you know, the update essentially, in what three weeks I think so.

What is it April 23, that we're doing that is that right? Yeah, yeah. So into in three weeks from today, guys.

We'll be talking about it will be the day after launch. And we'll be talking more about it then. But specifically Lee, what I would recommend is for cold calling local businesses instead of cold, calling them just direct without
somehow measuring their level of interest, you're going to have a hard time. So the better way to do it, my opinion is to go out and hand select the prospects that you want to work with. And then creating a video email, which the original process that I created was a bit time consuming to do but it worked really well. Like I was getting consistently three or four responses for every 10 emails that I would send out. And that I mean, that's almost unheard of right for cold emails. And when I say responses, I mean people that would ask for, you know, either reply via email or call me depending on what my call to action was so that I could start and essentially started a dialogue with me a conversation and now

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Have those three or four out of every 10, I would close one or two of them. And I had heard many, many times from people that I would chat with or talk to, you know, prospects that I would talk to, after reaching out to them via video email, I would hear many times people say like, oh, wow, that was a really unique way to get my attention. And so essentially, what it is, is it's, you know, finding hands, selecting the prospects that you want to work with are the ones that you think you want to work with. And then creating a short video, kind of providing value as to why you know who you are, but not, it's not about you, it's about them. And it's about their digital presence and what you could do to help them or what you see as opportunities that they're not taking advantage of, so you don't ever, like criticize their existing digital presence. You always want to say stuff like, Hey, I really liked your website, but I see that you're missing you know, you could be missing out on leads because you don't have this or you're

for example your google my business profile might not be optimized isn't fully optimized and if you're not aware of this that's where the vast majority of leads are coming for local businesses right now or you want to you want to always talk in their terms and again i can't go into specifics because it's in the course and we're relaunching that in three weeks anyways but video email was a really really good way to get people's attention however like I mentioned the original strategy or method that I had developed was really time-consuming it was very effective but time consuming well I've learned i've developed a way to streamline that which is a lot more it's a lot easier to get more of these emails out and again that's all covered in the update that's going to be coming out in three weeks so you know I would recommend that you do that and the reason why lee is because when you can measure engagement through the emails there's a service that i you know there's a bunch of different services that do this but I specifically use a service called point of mail com where every email i send out a trial

The engagement level of that email to the to the recipient that I'm sending it to so I can set up notifications to note to be notified when they open the email. When they click on a link in the email, I can have text notifications or email notifications come to me so that I know exactly what my email is getting open and when somebody is clicking a link, for example, a link to a video that I send them, right. And so what I've what I've learned is if you want to do cold calling, one of the best things you can do is send a series of emails to the prospect and not these like, you know, diarrhea of the mouth type emails, where you literally just like load unload in a long email, like all these things that you could do for them because I found that those get deleted right away or get marked as spam right away. But send these like, short little emails where you're asking questions and trying to get a dialogue started with the prospect and getting permission from them to send them a video and

And it's and again, I'm not going to reveal that strategies here on Hump Day hangouts because it's in the training course. But it's just a couple of questions that you send, and then you get permission to send them a video from them. They said, Yes, send it. And you send the video via either a link or even a screenshot that looks like a video embedded in the actual email, Either one works. And then when they click that link, you can be notified by your email tracking software or app dependent, you know, whatever, that they've clicked that link. So now you know for a fact that they've seen your email and they are they've seen your video or at least started to watch your video. And that's when you call them. Because then now you've got you know that they are already, you've already got permission to send them the video number one because you started a very easy dialogue with them, not where you're telling them about how great you are and all the things that you can do for them. You just asked him a couple of questions and get them to give you what's what I call positive reply. And once you got the positive reply, you send them the video link that they've already given permission to send and then when they click it

You get notified that they've opened it, which means you know that or that they click the link so that you know that they've at least started to watch the video. And that's when you call, you can either call immediately, or you can wait a few minutes, or you can wait a day or two and call back and say, Look, I just wanted to follow up to find out if you had a chance to watch the video that I sent you. Well, you know, that they already did. Because you can tell from the activity from the email tracking app. But you don't say that, because that's might sound a bit creepy, right? But you just say like, Hey, I just wanted to follow up real quick to find out if you had a chance to watch the video that I sent you see if you had any questions or you know, see if we could talk about it a little bit. And that way, it's not a cold call. It's a warm call at that point. And so I would recommend the that you pay attention or be on the lookout. In three weeks, we're going to relaunch that called the video lead gen system. And again, there's a lot of streamlined methods in there that I've been working on and just like the past few weeks seriously, for a lot of stuff that I'm doing right now in my own business that I'm you know, is working well. So, hopefully that was helpful.

Anybody got any comments on that?

Marco: Nah, man, that was perfect. You're the master of that.

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Bradley: So let's move on. I just got one quick one. When you say 30 to 40% I think some people will get how awesome of a rate that is. But it's just like, freaking astronomical. Like, that's unheard of you don't get that when you're prospecting. So, anyways, if you haven't, or you're going to be starting prospecting, like keep in mind, I mean, that is orders that you know, that's huge. I think a normal response rate prospecting is 1% or lower. Yeah. Yeah. And it's, again, it's, it's, it's, it's not hard to do and a lot of, you know, I've learned over the years to not do so much of the work myself. And so there's, you know, methods for or for outsourcing this a lot of the a lot of the work to to where it really requires very little effort on your part up front, other than to record the short videos. And then actually, you know, pick up the conversation once the prospect has replied positively and you can have a VA do most of the heavy lifting between the time that you create the video and the time that the the prospect replies positively and then you just pick up the conversation from there so it's a it's a great strategy guys and again I'm going to be will be releasing that in three weeks.

Which Is Good For An Event Blogging: Expired Domain Or A New Domain?

Next is uh i don't really quite understand this question but Pranab, I says what is good for event blogging expired domain or new domain. I'm a newbie learner. Okay, I guess just means for what is good for blogging, expired domain or new new domain? Well, I would recommend going with a new domain with a brand name that you want to create. Because for SEO purposes, if you find an expired domain that had good backlink profile and relevant content to what it is that you're going to be blogging about, if it was previously in the same type of content or the same category, essentially the same topic then you can

Get some traction from that. But you have to know how to, you can get some fat and subtraction faster from using an expired domain because it might already have some good inbound links. So a good link profile, but that's the problem unless you know what you're doing and how to investigate that, you could very well just buy a domain that's been spammed to death. And if it's if it wasn't in the same category of the same around, you know, built around, if it didn't have content on it, it was around the same topic, then it's really not going to benefit from the existing inbound link profile unless they were had unless they had incredibly high, you know, valued links pointing to it, in which case, sometimes you can re categorize it and it will still have a benefit. But for the most part, I recommend just starting off with your own new domain that's branded after the brand name that you want to create. And starting there and then using some of the methods, you know, to be selfish year some of the Semantic Mastery methods where you can start pushing authority in and rather

See into your domain using properties that you don't have to worry about necessarily the inbound link profile because it's a brand new property, so, or a brand new domain. So obviously, we use a lot of Google properties to push authority. And that's something that you can do is just start with a new domain branded the way that you want it to be branded. It's nice, clean a clean domain at that point, right? If it's new, and then you can start building you know, things like syndication network and blogging consistently. That's a staple for us. drive stack, we're going to talk about that here again in a minute, but in our is drive stack, so you can Google properties to start building authority to your to your domain. And then from there, you could do a lot of other things to the Dr. stack that would keep your domain clean, but start building authority. That's what I recommend. Mark, you want to comment on that at all? No, I totally agree. I'll be doing an update webinar for Syndication Academy. Yes. Where we're going to talk about the importance of branding and brand plus key word association.

And how that really solidifies everything. As far as Googlebot is concerned. It's all about the entity, right? It's all about what you're presenting to Google, as far as what it is that you're doing, how you're doing, and how everything that's attached to this brand belongs to the brand. You've talked about this before. We go on, we claim the footprint. We're not here to Google. We want Google to know this stuff is all ours. We're going to go ahead and and have our presence in all of these social media and on all of the different web to Dotto profiles that we create through syndication Academy. There's other training and syndication Academy that helps power it up. But the whole point is for that entity, and so you can do that, instead of taking what somebody else's idea and what they had, and trying to convert that to your vision. Just start with your vision and go after that. That. I mean, I totally agree with Brad. Yeah, I agree with that. And it's interesting.

Bradley: We had a question and I think it was a Syndication Academy group or it might have been our free Facebook group, the SEO tutorials group, but somebody asked our syndication networks still viable in 2019. And that, absolutely they are as far as a straight ranking tactic. They're not maybe as effective as they were several years ago. But that's that's missing. You're missing the point then because what Marco was just talking about was to entity validator. And it's incredibly important to do that because in case you weren't aware of this, Google is looking at authority and well entities and building authority and validating those entities. And that's one way to do it and and by getting your name listed, your know your brand name or your website, name, whatever listed in multiple places, and that kind of validates that entity in a way that you can't really do unless you have claimed this footprint.

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You know what I mean? And that's one of the one of the reasons why they're still very, very effective. And I would have, you know, again, it's still part of our standard operating procedure. It's a foundational method. There's no question.

How Hard Can You Hit A Subdomain With Links On A TLD?

My question is up, he says, How hard can you hit a subdomain with links on a top level domain? Well, it depends on what you're asking about, Mike. I mean, you typically we don't encourage hitting your money site, even on a subdomain with direct like spam links and such. We got away from doing that. years ago, really, you know, years ago, you used to be able to do like what was called domain authority stacking. And essentially, you could just manipulate domain authority and page authority that way, which is a mas metric I get it, but it was it was effective. It was it was very effective at the time, but we're talking like 2014, 2015 timeframe, so several years ago.

Now, I don't recommend doing that even on, you know, if, even if you were just setting up a sub domain specifically to point links at it. But it wasn't like, you know, something that you were trying to keep like the sub domain wasn't your content distribution engine, like you weren't trying to rank the sub domain. I wouldn't do it because I don't like to put anything real spammy anywhere near the money site now. So because we don't need to, again, just what we've been talking about on this webinar alone was like using drive stacks, for example, as the filter or Amazon s3 pages, it's another great thing to do. Because Google domains or Amazon domains can withstand any kind of abuse you send it to them, like absolutely any like kitchen sink, spam, it doesn't matter what you throw at them. They'll take it and they'll take it like a champ. And please, Sir, may I have another, you know what I mean? And so instead of worrying about spamming a subdomain for pushing authority, or whatever, which, by the way, domain authority stacking and shit doesn't work anymore. I mean, it might with some massive, massive numbers, but it's difficult to do and it's not something

That I would consider sustainable. So instead use properties like Amazon and Google that you can then use as like a tier one. That's the linking to your money site, and push all your spam to those instead. Right? Because though they'll launder it, they'll essentially filter out the negative and only pass the good. And it's just because they'll take whatever you can throw at them. Like I said, Please, sir, man, I have another. So I don't, I wouldn't hit a subdomain on a on a money site with with a bunch of spam. I would unless you had a filter ahead of it, which in that case, you could go direct to the money site. You know what I'm saying, for example, you could be linking from or, and I don't want to get to, I'm not going to go any further than this. But Iframes are a good way to do that kind of stuff, which is why we do what we do with drive stacks. Because it's very, very powerful way to push authority without it being spammy to the money site. Does that make sense? For

The @ID page Mike, if you're in a fairly sure you're in Syndication Academy or at least one of our paid groups, if you're in any of our paid groups, you'll have access to that out ID page strategy, which is using an Amazon domain the combination between that and drive stacks alone is incredibly powerful and you can get away with murder with those. Comments?

Marco: No, I agree.

What's The First Thing You Need To Do To Rank A Brand New Site?

Bradley: Moving on. Quentin's up. He says great day guys having I'm having a website made next week for my brand or my band slash brand. What are the must haves to make Google my website bitch? Love it, Quentin. And he says, also, after having a website up and running, what's the first thing you should do? Okay, so again, Battle Plan Quentin if you don't already have it, get the Battle Plan because that's exactly what it is for, to show you step by step and in what order you should apply again, at least from our methods that will work that will help you to get the most traction step one is going to be syndication network to help validate the entity

And then every single time you make posts to your blog, it will help to update that that network which again, again, that's just activity, as well as they're just really good signals. So so I would start with syndication network, and then obviously a drive stackas because we've been talking a lot about that. They're just so effective. I mean, still, and it's funny because we've heard another places people say, oh, Dr. Stats aren't that effective. Bullshit. You just don't know how to use them or you're building them and correctly. That's the thing if you know what you're doing if you build them correctly, and then you know what to do with them. Once you have them, then they're incredibly effective. So quit and I would recommend absolutely syndication network. Step one. start posting regularly once your syndication network is attached to your new blog. If you're doing if you're a band, and you're doing a lot of updates on social media, use your syndicate your blog as your point of origin for your syndicate, excuse me, your social media updates.

In other words, post your updates to your blog and allow your blog to syndicate those post to your social media so that you're always funneling the authority back to your blog as opposed to just when you post directly to Facebook, for example, yes, you can get engagement on Facebook, the Facebook, but who are you benefiting? As far as the the website, the digital property, you're benefiting Facebook, not your own brand, right? I mean, you're you're still benefiting your brand, I get that. But I'm saying you're not, you're not benefiting your digital asset, your digital presence, because you're you're essentially doing all of your activity on Facebook. Well, you can still have your activity go to Facebook, but haven't posts to your blog first. Right? So that way that you're pushing authority back and bringing hopefully people visitors off of Facebook back to your website. And that's just one example. So I would use your your blog as a as a kind of like your point of origin for your your updates and do it regularly. Right and then as far as that beyond that, again, a drive stackis going to help you to start pushing authority, then you can do all sorts of nasty SEO stuff, off page SEO stuff to your drive stack, which will keep your blog clean. And that'll help to make Google your website Bitch. Marco, what do you suggest on that?

Marco: Battle plan for a new website? It's on there, right?

Bradley: Yep.

Marco: Just follow it step by step. It tells you the things that you need to get in guys. We link from the Battle Plan to MGYB services, because that's, that's what we use, right? We use, we get the syndication networks, remember you I be from our builders, we got our drive stacks from there, we get our press releases from that. We get everything that we can from the people who we've trained to do things, the semantic mastery way. So, of course, we're going to link to our stuff, it's what we use, we we're not going to sell you something or send you somewhere that you know, we don't know what the effects are going to be. We know the the results that we get. We don't know something else. That doesn't mean that you have to get our services in order to accomplish what you are I but I mean, if the other side of the coin is you'd have to get our training, and you'd have to learn all of these different methods. Local PR Pro, Local GMB Pro, Local Lease Pro, Syndication Academy, RYS Academy, all of the different things that go to the mastermind, I mean, that's the best place Clinton where you we can help you and and the community can help you get the best results. But if you just starting out, dude, the Battle Plan, get the services why spent all that time doing everything yourself. When you can spend that time actually going into your social media, relating to people being social, and getting those social people to follow you and to come to your website and to give you their opinion. There's a lot of ways to get people, when you're being social, to come and be social and help you on the website, you have to create that that activity. That's that's an excellent way. I mean, it's, there's so many things that you can do. We talked about it in our mini mastermind group yesterday. I call it social conditioning. And I think you call it social engineering. But it all works from, in my mind, from the from Pavlov's operate conditioning experiments where you create expectation. And we can do that with your social media crowd and get them to your website. That's the goal, because Google will follow them from Instagram, from from Facebook, from Pinterest, wherever it is that you have your social presence. And Google will know that all of these people are interested in your website. And then Google will start sending people to see why all of these different people are interested in in your website. So I mean, that that's just my recommendation for Quentin. Yeah, plan, follow the Battle Plan services. We have everything, everything you need. And then July be.

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Bradley: And guys, the traffic signals are huge for SEO right now. I mean, it's one of the biggest drivers of SEO or rankings or really getting Google's attention is traffic from, you know, valid traffic, real traffic, not spoof traffic, but real traffic. So referral traffic from social media sources is a great, especially when they dwell or engaged on your site. It's not just about dwell time, but if they engage on your site, that that kind of traffic is incredibly powerful for SEO, it's a great, great signal. And you can buy traffic to so I mean, again, it doesn't have to be all organic traffic that you send as referral traffic from social media. But you know, you can buy traffic from Google, you can buy traffic from Facebook, and those are, you know, and YouTube, for example, there's a lot of different ways that you can do that, too, that if it's relevant, they're going to engage with your site, right. And that's just a huge signal. It's incredibly powerful.

Does “Sending Traffic To Appease Google” Mean Using A Crowdsearch Alternative?

So we're going to move on to one says, which by the way, the one joined the Mastermind after last week's Hump Day hang up. And so we appreciate you doing joining. And he's got a lot of good questions in there already and we've got a mastermind webinar tomorrow, we're actually going to dive into some of the stuff that he was asking about in there. So welcome to on once again. And we've got some stuff we're going to cover for you tomorrow during the mastermind webinar. He says when you send traffic when you say you send traffic to a piece Google do you mean like crowd search alternative? Duwann I know you directed this at Marco so all that Marco add to this as well but as we're just saying, it's not about spoof traffic, you sure you could probably still get results with some spoof traffic. However, we're talking about relevant traffic, right, just the same as we don't. It's funny. You know, I don't we don't do a lot of PBN stuff and we don't do domain authority manipulation anymore because it's just we found it's more about relevancy like, that's the longer term, that's the better strategy. And so we try to do everything. Now, I say that and I just was talking about spam links.

Ahhh good like our service for spam links in MGYB, it works really well if you know how to what to pointed at, which is an example of like we were talking about with drive stacks or an Amazon s3, hosted pages, those kind of things are incredibly if you know how to use spam properly, you can, you can get results from even like traditional spam type links, right? But it's not something that we would ever want to point directly at a money site. Well, the same thing goes for traffic signals, right? You can buy spam traffic signals or spoof traffic signals using an app like crowd search, which by the way, used to be incredibly effective. We promoted the shit out of it for about two years because I used it. I mean, a lot. I used it a lot. I was using 50,000 credits a month with that thing. And it worked really, really well but Google's algorithm learned not to count that kind of traffic. And there's a number of reasons why it became less effective and started having diminishing returns.

And I'm not going to get into all of that we can talk about that in the mastermind webinar if you'd like Duwann. But so so spam traffic signals can still produce some results, but their marginal at best compared to if you can buy or send relevant traffic signals, which is the same thing that we're talking about, like for example, you know, even traditional SEO like link building stuff, we can create or add relevancy even to spam links by sending spam links to a drive stack that is 100% relevant and and it uses the Google domain to help kind of launder that negative link juice. Well, the same thing goes with with traffic signals, right? If you can, force or push real traffic into your digital assets, your entities, so to speak, right your your your brand, entity from either referral sources or even to buying it direct, if it's relevant traffic, that traffic is going to be weighted so much heavier by Google, right? So for SEO purposes, relevant traffic is weighted much heavier than non relevant traffic. So for example, if you were to send hundreds of visitors to a blog post on your site that aren't engaging with it, but it's just the visitor hits, right that you're trying to send traffic signals to it. Can that help? Yes, it may be able to help, it may be able to give you a small boost, and the ranks or even a big boost. The problem is when you stop sending that traffic, what happens it will start to slip again, because those weren't sustainable signals. But if you you can send a fraction of relevant traffic signals from an audience that Google is fully aware of is already interested in that topic or that content and big and how do they do that? Well, if you're buying traffic from Google, you can buy traffic from known audiences, right? You can you can buy traffic from Google directly from YouTube or directly from display network or search ads if you want it, it's crazy expensive. But from let's say display network or from YouTube, where you can literally select the audience's that you want Google display your ads to write expose your ads to. So Google knows that those people are already interested in that topic, or so. So Google knows that those people are relevant. And because they're relevant when you send those traffic signals to or those that that traffic excuse me to your your content, they're likely to engage with it. And the engagement signals are more powerful than just bear traffic signals, if that makes sense. Which means that not only will the traffic and engagement help the SEO, but it's likely that you're going to actually convert some of that traffic into whatever your conversion goal may be.

Whether that's opting in to build your email list or if it's for local business, it's making a phone call becoming essentially becoming a lead or submitting a contact request form. Or if it's a straight like Ecom, you're trying to sell something, they may purchase your products. So instead of trying to put your effort, time and money into spoofing traffic, why not put your effort time and money into buying relevant traffic or generating relevant traffic through social engineering or as Marco calls it social conditioning? Again, you're going to get much better results with a fraction of the numbers required that you would from spoofing stuff by just sending relevant traffic signals and engagement from real people that have a real genuine interest in your, your topic or your content, your product, your service, whatever it may be. Marco, you want to add to that?

Marco: Yeah, what I want to add is, is something really simple. And and Google is starting to get even smarter, because they boil it down, right and I call it the art. ART – activity, relevance, trust and authority. And it's at the link origin and destination and everything attached to the link origin and the link destination. So Google is looking at the activity on the links, meaning, how are people interacting with the website is feeding you the link? And how are they are they interacting when they get to the destination of activity.

Relevance, well, isn't relevant. Did they come from women's shoes and and end up at and I don't know, bricks? Absolutely nothing might want to do with the other. It has to be relevant. And it has to be trusted and authoritative. That's why we love being inside the belly of the beast being inside Google. So if you can get those three things, the one or Devon Devon, I'm not sure how that's pronounced But either way, let me know what will be on the mastermind dummy house mouse can get it in there. Now. It's very difficult. As far as the activities concerned, to get purchase traffic, and I'm talking about fiber, I'm talking about traffic exchanges and all these other places to get these people to act like real people, even if you're in a traffic exchange with real people. Because in a traffic exchange, all the people are concerned about is earning more whatever tokens or whatever credits, so that they can get more traffic to to their own properties. They're not interested in dwelling on your website, they're not interested in interacting with your website. And Google is looking at all of these things. So how can you get in and think of it? How can you get that activity? How can get that real person, like a real person? Will you buy real people, you either train them the right way, or you pay Google and Facebook and Instagram and whatever else to send the right people. Wherever you want it to go. They don't have to go to your money.

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site, they can go into your link string and then up at the money site. Now, here's the key thing. And the great thing Fiverr traffic does work. And the way that I've gotten it to work is you have to get in with, like, a real conversation with the provider, so that the provider knows exactly what it is that you're looking for. And they have to be able to tell you, yes, I can do it or No, I can't. And then you test it. Even if they tell you, oh, yeah, I can do that. I can do that. I can get local IPS. And I can get traffic to go in there like that. you test it. You never, you never test on anything that's going to make you money, although you set it up as if you're going to make money with your test. And you should. Now once once you have that and you get all of these real people interacting and you see how it works and how Google reacts to this traffic, then you know that you can trust this guy. Never lose that at that

Fivver contact, because it's worth gold, three or four people out at tier two, tier three tier for interacting with your links and ending up at the destination wherever you want and finishing whatever it is that you set them to do. That's what Google wants to see the completion of that original action at the destination. So that that's the key. And if you're doing that, if you're buying from phone from fire or anything, is that just going in and paying just whatever, for whoever for whatever, it's actually you have to know and understand what it is that Google is looking for, so that you can buy and try to approximate what Google is looking for.

What's A Good Tool To Trakc Your GMB Rankings?

Bradley: Sweet. So next is Jordan was just dropping the link to or what he suggests for rank tracking nice reports, not cheap. So there you go, because somebody was asking about that wills asking what's a good tool to track your GMB rankings? So you might want to check that out personally Well, what I use is Bright local for my client reporting, which will check track GMB rankings depending on like, you can set it by zip code or by city name.

So that's that's all I use that you can also use like pro Rank Tracker. That's, that's something that I, you know, I use for,

like test SEO tests and stuff like that. Not that not necessarily. I mean, I do have some client reports in there, but I use that more for tracking, SEO tests, you know, campaigns that I'm testing different methods on and that kind of stuff. But for client reports, I use bright local, because it gives me a lot of really good reports that look nice and they're they're really accurate as far as for, you know,

GMB rank tracking. And what's cool is you can set like third party mentions up so it will show rankings of any one of your branded digital assets. So, like it'll show citations where their ranking YouTube videos or channels or Facebook pages, you know anything that's been branded that has a mention of your name that your clients name will show up in the search results of the Rank Tracker search results, right? So it's really cool because it makes you look like a rockstar instead of just showing where the websites ranking you show where all of their branded properties or profiles are ranking for the various keywords and so it looks really, really good.

And so anyways, again, I just use bright local, but Jordan likes Night Watch dot.io. So check some of them out and see what which one you like. Okay.

How Do You Make And 301 Redirect A Firebase Dynamic Link?

Okay, thank you grant for that comment. Fabian, ask a question about the Firebase 301 redirects. Now that geo geo which was Google's link shortener is now been terminated, they won't. They won't allow us to use it anymore. And Marco is not going to answer that Fabian, because Marco tell him why.

Marco: Because some idiot will take it and burn it.

Bradley: There you go.

Marco: It's that simple and right now we've got it Fabian you're in the mastermind so when we are working on it to make it available to our membership so that they can use it we have it internally right now but we're working on making it making it available so that you guys in the mastermind first can use it as soon as it's available we'll let you guys know in the meantime i mean bradley you're using my pretty links pro yeah yeah and there's rebrand the the hourly there's a whole bunch of other places where you can get three old ones if it has decent metrics if it hasn't been burned by all means use it and then we'll work out our shortener our firebase shortener and how to make it available to again membership has its privileges so the mastermind will get it first

Bradley: Yeah i'm just using pretty links pro which is a plugin i think if you go to semanticmastery.com/prettylinks you can find it. It's it's not very expensive. I think it's like 20 bucks. It might be more than that. But it's, anyways, it's a great plugin. And depending on what I'm like, for example, for all press releases, I set up a domain specifically that I use for creating redirects within press releases for the local PR pro method for PR stalking. Also just for like, redirecting those long ugly google google URLs for like maps, for example, or now GMB posts and stuff like that. So I always am using the same, it's a press related type domain. So that it makes sense, right, and it looked and it looks and fits well, in press releases. And that way, you know, I'm actually building a little bit of authority to my own redirect domain that way. For other stuff, you know, again, I just use pretty links Pro, because I think when you buy that you get unlimited domain installs. And so yeah, I mean, for example, we've got a link shortener on for semantic mastery that we've had for years now called and if we use pretty links in that it's SM short dot link. And if you go to the homepage, it's it's a Sam Jackson telling you to fuck off. But we use that as our redirect URL and have been for years SM short link and it's great because it's just Pretty Link Pro. So again, that's what I've been using. But yeah, there are other things like rebrand Lee and stuff that have some inherent authority that you can use. So that would answer Jordans question next as well.

How To Find The Best Keywords For My YouTube Videos?

So Kevin is up. He says, How do I find the best keywords for my YouTube videos? I'm glad you asked that, Kevin. I actually prepared this specifically, I'm going to drop these links on the page for you as a reply, and then I'm just going to briefly talk about them because they're both really good. And I want to explain why. OK, cool. So for YouTube video keywords, I think these are the two best software's or tools available. One is and they're both from the same developer by the way.

So this one is Power Suggest Pro and this is by Ted Chen that he's again a developer a both these tools that I'm going to show his hands down my favorite keyword tool and has been for years it's incredibly inexpensive if you buy it through our link which is the link that I just dropped there I think you can get it for yes I think if you buy it straight from the website at $77 but through our link it's 57 and that's because we've sold this a lot for Ted so he gave us a discount for our our audience only. Anyways, it's a one time fee 57 bucks it's an incredibly simple tool. And it works really really well especially for generating long tail keywords like stuff that you can rank for overnight like instantly when you're talking about YouTube video stuff because it will spit out a not all it all it does is produced keyword excuse me auto suggest keywords so Google suggest or YouTube suggest or eBay suggest or Amazon suggest and I think it has been in there as well.

I'll just open it up real quick. But it's a very simple tool. And all it does is it uses the suggested phrases. And it used does it via API. So it grabs them very, very quickly. And it's got Google, YouTube, Yahoo, Amazon, eBay and Bing. And so for YouTube, like I've got it checked right here, I know, it's probably small on your end, guys. But for YouTube, you just put in your search term, or your seed keyword, so to speak, and then allow and then just hit Search and you can set up suffix or recursive. recursive means like so for example, you know, when you go to Google and you type in a keyword, and then you type in space a, it's going to list the top 10 suggested search queries that were that that last word starts with an A, and then you can go be and it'll give you the top 10 suggested search queries with the the last word starting with a B, and so on and so forth all the way through A through Z, while recursive will then go back in search the 10 results for each letter, again with the neck with a again at the end, and so

You can literally spit out thousands of keywords, complex search queries very, very quickly. And what I like about it is because it's coming from the Google suggest it for YouTube and Google anyways, the Google suggests API, all you're getting our search queries that are known to have traffic or have enough interest from Google from from Google users for Google to put them in the suggested a, you know, the suggested excuse me, the the suggest database and other words, Google doesn't have suggested search query phrases in there just randomly. They're there because people have searched for those specific queries. Does that make sense? So the YouTube suggest that use YouTube suggest database is not as good as Google's. In other words, you will see some repetition of like specific words that will be appended to your search queries are the the output essentially from from this tool, but with the when you're looking at just the Google suggested phrases, it's incredible because you can get into some sometimes the queries that come out of here are eight 910 words long, which means there's traffic on those complex queries, there's no doubt there's traffic there, or else they wouldn't be in the suggest database. But very few, if any, are optimizing for them. And that's why I'm saying this is an outstanding tool for SEO guys. Because you can develop your your silos around long tail keywords that are spit out from this tool, in a matter of seconds, it works very quickly. And you can get super long tail keyword phrases or search queries essentially, that you can optimize content for. And when we're talking about YouTube, I mean, you can literally rank for stuff, the moment it's published, if you're if you're targeting those long tail and then if you're using silos properly, which is what we teach with, you know, for content stacking period, but you can you can apply silo architecture

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YouTube channels using playlists, right? That's YouTube Silo Academy, you can do, you can get really good results even for short tail keyword phrases by creating a silo playlist and targeting the longer more complex queries that rank almost instantly. And so again, this is a fantastic tool guys, for 57 bucks, it's a one time fee. You'd be silly not to use it. Number two, this is a also by Ted Chen. But this is an online version of it. And this is a tool by that was co developed by our friend Justin sorry, who is hands down the best, in my opinion guide for learning how to run YouTube ads for e com and for lead generation or like building email lists and all that kind of stuff. Justin, sorry. He's great. And this is a tool he developed called tube sift. What he co developed it with Ted Chen, Ted's there, that's Justin. And this is an online version that will. it's got a lot of this the same

functionality in the app or you know, the online version as power suggest Pro, but it's got a lot of additional features for YouTube advertising. So it is more of an ads tool. And it is an SEO tool. But there is the SEO component of it because it has the same Power Suggest Pro functionality in the app. But it also has a lot of additional things like finding, it's got a YouTube channel searcher that you can find other channels to find other videos that you can use for in strategic ways. You can also build a placement list for YouTube ads, all that kind of stuff. So either one of these are really, really good depending if you're just doing SEO work, you can get away with just using power suggest Pro. If you plan on doing any YouTube advertising, I highly recommend picking this tool up because it works really well. And I still use this to all the time whenever I run YouTube ads, I'm always in there using this tool. It's a great, great tool.

Okay, so great question. We're gonna keep moving. We're almost out of time here to.

What MGYB Services Would You Recommend To Get Faster Traction In Multi-Location GMB Pages?

Daniel says. I have some Some new sites being created both for roofers one with two locations about three hours apart and one with location servicing to adjoining counties. What service from MTV? Would you recommend to me to get some traction fast in the first month? Then what would you suggest to follow up after that? Thanks. Um, well, first of all press releases, Daniel is going to be one of the things you can do quick to get the best results, the quickest results, although the days of just one press release, being able to get super, super good results are unless it's very non competitive. If it's real, if it's a real low competition, you know, you can very well get a good results with, you know, significant movement with one press release. But if it's more competitive, it's going to require several press releases published in succession, like a week apart or two weeks apart. That essentially the PR stalking method in order to get results there's Google's algorithm is adapted for a long time there for almost a year. We're able to just crush it with press releases for from maps listings. And we still can, but it requires more and consistency in order to do it to get the same kind of results, but press releases, obviously drive stacks. drive stack is again standard operating procedure. It does take a little bit of time for Dr stacks to take effect. But I would recommend having to drive stack pointed at your your each one of your clients that then you can actually target both locations within the DR stacks for each each client. And then what you can do is bit link build to the Dr. stat, right and again, that's those are all services that we provide an empty, Why be in the store. You can buy press releases from us, you can buy and you also get an organization page, which is a like a media room page, which is great, because you can use that very strategically. You can actually embed that in your drive stacks, which is very powerful. And then build links to your drive stacks and your organization pages which are like your accent, essentially your media room page as well.

your your your press releases for that brand that company will be listed. It's like a it's like an index like a blog index page essentially for the press releases so you power that up with additional links and that will help to. So again, I would recommend doing a kind of a one two punch. I'm honestly Daniel, if you were are handling like the work for your clients. That's where local GMB pro local PR pro and ROI is all combine those together is like that's like the perfect triple combo to get results for clients. I don't you know, you'd have to go buy all the training courses and learn all that stuff to be able to implement it or you can just buy some of those the GM or excuse me, the PR and press releases and the drive stacks directly from MGYB not have to learn all of it. And then again, you apply the link building campaigns to those properties not directly to the money site. As far as the GMB assets, the actual

maps, you know, listings themselves. That's where local GMB Pro comes in. That's where you're going to get the best results from the actual GM, Google My Business listing, essentially. So that you know, I would recommend we don't have that service available publicly yet an mg Why be in the mastermind we do, Daniel, where you can buy mg Excuse me. GMB services from us done for you Google My Business Services. But that's only available in the mastermind right now. So if you want to apply those methods to your current clients, then you have to right now purchase local gym, be Pro, or come join the mastermind, which is what I would recommend because you can get it the training much cheaper there as well as get done for you services there so that you don't have to spend the time and effort learning how to do it. You can just find that get the training from us as how to apply it and then how hire us to do it for you. And that's going to get you the quickest results instead of you have to learn it. So I would recommend you come join the mastermind. It's a small price to pay for the access to us and the training and the methods that are going to help you to get results the quickest. That makes sense. any comments on that?

Marco: No, that's perfect.

Adam: No say Bradley make sure yeah, okay cool you have a…

Bradley: refresh I know it sucks Yeah, I don't like that at all. all right um. okay so we're there

yeah well i'm not i'm not digging the whole Facebook comments thing myself honestly but you know we're trying to find a good solution guys here would discuss apparently wasn't working so we'll work it out. Michaels up he says not sure why. The same thing is complaining about this apparently.

Last week's page isn't showing last week some data that was seen as I saw that. huh? Okay.

So did it get resolved? Yep. Yeah, we didn't have the code in there for the for the YouTube video. Oh shit, my bad. That was my fault then I apologize for that.

Is There A Way To Protect GMB Listings From Being Suspended From People Flagging Them?

Alright, I'll Gus Augustus says is there a way to protect GMB listings from being suspended from people flagging them? No, I mean, make them look as real as possible. Augustus that's the only thing you can do is, you know, try to make them look as real as possible.

If somebody flags it, and you, you know, if you can't verify it physically, you know, via receiving a postcard, or, you know, taking photos from in front of the storefront or the location, if it's not a storefront business, then the only thing that you can do is really try to make it look as real and as genuine as possible. Honestly, I think that's bullshit right now, because any, you know, competitive competitors could just flag a listing, and it could cause Google to want to slap it and require ree ree verification, but there's not much we can do about that right now.

We're almost out of time, guys. I do have to leave but vitality says hello, hope everything is doing well. Question to Bradley. Any feedback on testing with quantum Newswire? Thanks. No, I'm still testing vitality. There's a lot of amazing features with it. And I've got a lot of hopes for it. And I know the guys behind it like really and we wouldn't have brought that to to our audience unless we truly believed in it. But I am doing some pretty significant testing with it that we're going to reap, you know, bring that, bring them back to do another presentation. Another offer essentially, once I have my case study done when we promoted it the first time, I didn't have my case study done and that's because I just honestly have had been overwhelmed with too much other work at the moment. But I am actively working on that case study right now. So that in the next two to three weeks, we can bring that them back to present the offer again. And this time, I will take a much more active role in the actual presentation and showcase study data like I often do to show exactly how I'm what you know the kind of results like I'm getting from it. So right now now I don't have any updates for you, but we will in a few weeks. Okay.

Will Existing Members Get The Video Lead Gen V2 Update Or There's A Need To Repurchase Them?

Rob says Bradley spoke about video lead gen system v2 launching soon will existing members get the update or where we have to repurchase to get the new v two updates? That's a good question. As far as I know, you will get the updates. Rob, as far as I know, you will get the updates. Why do we were getting double? I don't know maybe because it wasn't showing up on the page. Anyways, so there you go, guys. I gotta run. It's five o'clock. Sorry about this. Comment app not working correctly. Again. I don't know what to do about it. We'll figure it out. So thanks, everybody. Thanks, man.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 229

By April

Click on the video above to watch Episode 229 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Bradley: Okay, we're live everybody this is Bradley better with semantic mastery and this is Hump Day hangouts Episode 229 and let's see Adams not here today he usually drives this train wreck so so I'm going to try to announce everybody as well as he does. We've got everyone here except for Adam. So I'm going to go on down the line as we see it Chris, how you doing?

Chris: Doing good. Super excited that I got my report out the PDF. I hope everybody liked it. And yeah, if you haven't checked it out yet how the recommended it's in our free group. I think it's called Facebook.com/groups/ luscious you tutorials. And yeah, let me know.

Bradley: Why don't you post it on this page to Chris? Yeah, give me a second.

Chris: By the way, how are you doing today?

Bradley: Me I'm well, I'm happy to be here. I got a lot of cool stuff to talk about today, guys. Before we get into questions because we got several new services available on MTV. I'll get to that in a minute. Let's get through the introductions first. So, Hernan, you're up next. What's up, buddy?

Hernan Hey, what's up everybody? I'm super excited. And yeah, Adam just confirmed that we were right. He wanted us talking about MTV and the benefits that they will bring to our beloved audience. So we're good. I'm good, man. I'm good. I'm excited to be here. That's good. I'm good stuff happening. And this is this type of shit that I had to deal with when talking to Adam, you know what I'm saying? So anyways,

Bradley: that's awesome. And then last but not least Marco. How are you? Hey, what's up, man? I wanted to do this live. Chris. a PDF was awesome, man. And let me tell you why. Because that's just a small sample. And as soon as I saw it, I said, holy crap. What have you just take this and like 10 exit. I know that I know that you're doing it just. It was like a plaything for you. Right? Yes, four hours. This is what I made. So you're right around 125 bucks an hour. So imagine if you actually spent eight hours or we spend a week on that you spent four hours but what if you spend a week on it. Four hours each day, which is only 20 hours, it only has your work will have most people's work week is always about a quarter of mine. But imagine how much you could get done. And if you do four times what you did well, now you're over $1,000 a month recurring, which you can then just leave alone, basically. So I just wanted to tell you, man, that friggin PDF rocks. People don't realize the value in that then it's their loss and their problem. They have a hood pole over their eyes color because they've been taught by the SEO experts and gurus and ninjas and fuck tarts that it's difficult to do this thing. It's very difficult and it takes science and it takes correlations and it takes all of the sufferings and you have to buy all of these shiny objects in order to be able to make it work and you did it, Wham Wham, four hours. Thank you. Give me my money so man big ups on what you did and people follow it you want to make money just follow a Chris Laydown and of course, I got to pat myself on the back because he did us Drive Stacks.

Chris: of course like it's I'm using our methods here like thanks for the heads up. It's what do we do here.

Bradley: Yeah, well that's why okay so hold on. Yeah her non pasted the link guys to the group. So yeah, if you want to join if you want to see the PDF that Marco was talking about and Chris created which is amazing. Go just go join the free Facebook group. You'll see it in there and you can download it or check it out there but you what's great about it is one of our members. I can't remember who it was mentioned it, but was talking about how he posted this real long test testimonial about how he read through it and how it really was, you know, very enlightening, and it's a great reply or review of the PDF because, guys, there are too many people in this industry that overcomplicate stuff I'm we have students are members that come into our groups that, you know,

they spend hours developing a silo architecture drawing for some website that they want to build that like, you know, I mean, like hours and hours of research and developing all these like, you know, crazy methods and then they say, Hey, what do you think about this, and it's like, you just spent a ton of time that you could have been actually building an asset that would be start producing for you. So I mean, again, I'm not picking on anybody here. But I think what he had, what he had said and what Marco was just saying, and with Chris's PDF guide shows is that we don't need to overcomplicate stuff all the time. Sometimes we're going to have projects that are very complex, but for the most part, we overcomplicate stuff and we don't need to, we learn to simplify, just take action, taking action on the simple stuff that is foundational might not be as sexy might not be as you know, as sophisticated, but it's the stuff that

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It works. And that's really why we try you know, we try to provide you guys with training like that as much as often as possible. Excuse me. So, do we are a couple other like housekeeping things real quick, guys, before we get into the questions and the announcements that we have, and all that is, if you're here for the first time, please subscribe to our YouTube channel, because we've got a ton of videos. You know, we do these Hump Day hangouts every single week. This is Episode 229. And we actually chop those questions and answers up from the video and upload them as separate individual videos. So if you ever have questions, you can go to our YouTube channel and use the search channel function and just type your question in And oftentimes, you'll be able to find an answer there. So please subscribe to our YouTube channel if you haven't already. Also, we have a support desk knowledge base area, which is at support at semanticmastery.com which there's frequently asked questions there as well. I still think the YouTube channels your best bet, but you can always go to our support.semanticmastery.com site to check out questions specific to some of our products there and what else does Adam usually say? Somebody wants oh nice

Hernan Yeah, yeah if you're new to Semantic Mastery yeah subscribe to the YouTube channel come to the Hump Day Hangouts. If you want a step by step blueprint after you've read Chris PDF, get the battle plan, battle plan that semantic mastery com and if you're ready to join this awesome community of people that we have been helping and they have been helping us for the past four or five years go to mastermind that semantic mastery com we have a couple of new people jumping in over the past couple days. So you guys are awesome. Thank you for that. And I think that's all pretty much all he mentions. Right? Yeah,

Bradley: you got it. All right. And so now I'm going to get into a couple of announcements. So MGYB which is our store it for done for you services guys. It's M G Y B which stands for making Google your bitch dot CEO that's the website. That's our store now or a marketplace wherever you want to call it. We just launched several new products in the last week and just this week, I should say, we've got our link building manager who's been working with me. He originally started working for me, but now he's got his own company, his own business. So he's a contractor for us. But he is just an absolute ninja. He's been building links for me for six years now. Five or six years, I think six years.

And he's just absolutely amazing. There's no better link builder in the business when it comes to using spam links, you know, spam tools and that kind of stuff, which I don't think that's a bad thing, guys. There are very strategic ways to use that if you know how to do it. And this guy knows what he's doing. Well, we've got the link building service available now and MGYB store we've also got the link indexing service, we get a lot of questions all the time about how to get links index. Well, our service is got one of the highest success rates available, because it's handled by our link building manager who does a ton of you know, spam type links or so that they need to be indexed in order to get the most use out of them. So he's really, really good at that.

And we also have the embeds available. Which is, you know, embedding is the new way to get do follow link juice out of know, even nofollow type sites. So the embed service you can embed GMB maps, you can embed MyMaps, you can embed videos, YouTube videos, obviously, you can embed pretty much anything that can be an iframe. And that's really where there's a ton of power right now one of the most, and Marco could talk about this briefly, but one of the most powerful things that you can do is do an embed blast, and then link building to the embeds. It's very, very powerful marketing. Want to chat about that for a minute.

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Marco: Yeah, without giving away too much like the foundation of RYS Academy Reloaded. Now, people think it's other things. And so since Google closes some things off, they call it it's dead. It's not working well, good. You know, if you think it's not working, that that's, then the people who are in RYS Academy Reloaded are really happy, because it's one less person in there that could possibly compete in their niche, right. So it leaves the niche all to them so they can just take over. And I've talked about this before. Yeah, we got people taking over mortgage loan, mortgage lenders we gotta be. It's not easy keywords and I talked about it before plumber plus city try ranking for that how difficult is that and we've managed it on on a test. On just a test with spam links. I've talked about this before. So now we have it and how we're going to make it available is which is incredible Dadiya can embed just about anything that doesn't have an exframe. And for those of you who don't know who I revenue to this thing, an X-ray will not allow a website to be embedded to start something like the New York Times Google search, and other websites have instituted that so so because they kind of know or they don't want their website embedded on something else. Because you know, it's their reputations, their website, that's their content. So you can understand that, at any rate. There are plenty other websites that can be embedded and it just works like crazy and yes. And embed run, link building to the embed run tiered link building. And the final step, which Bradley Bradley has the course right? YouTube pay Google to send you traffic and validate your entire entity and the entire all of the links streams coming into your entity can be validated by using Google, you pay Google a little bit to get a whole lot. That's the idea. Always use Google to your benefit. Don't let Google use you.

Bradley: There you go. So I'm trying to post a photo on this screenshot, guys on this new Facebook comments thing. We were having issues with the discuss app for the last few webinars that we've done since we had to change format since Google event page has got terminated. And unfortunately, we were using the Disqus app that it wasn't and it wasn't working really well. Some people aren't able to post or whatever scenario. And now we're trying Facebook comments and I'm not much of a Facebook fan. So I've got to get used to this. But unfortunately, it looks like we can't post images. Which sucks because we used to get a lot of really funny means from our members or audience. I don't know how to post it, guys, if you guys know how to post an image, let me know because I'm not sure.

Hernan: I'm not sure either.

Bradley: It doesn't look like you can post photos. So anyway, I just posted on the page, there's a screenshot that says it's posting a Semantic Mastery link building results to an iframe loop. In fact, let me go ahead and just grab the screen and we'll get into some of this stuff anyways. You guys okay with that?

Marco: Yeah, but not too much. I thought.

Bradley: Yeah, no, I just want to share some results here. Alright, so this right here is a screenshot, I'll zoom in on it a little bit, of a project of mine, it's a GMB asset, that the only thing that I did was I set up the local iframe loop which is part of our training that we've covered it in Syndication Academy. It's also covered in Local Lease Pro, and it's also part of Local GMB Pro in RYS Academy and the mastermind, so pretty much anyone of our paid training, it's part of okay. And so it's setting up what we call an ad ID iframe loop. It's using the power of embeds embedded properties, and all I did was set this up for GMB asset. And I used the same link building service that we have available in July in the store. It's the same guy that builds has been building links for me for about six years now. And we have different levels, but this was the I use the competitive level package, which is 7000, tier one links and 20,000 tier two links, pointed with one target URL, which was the @ID page, again, part of the local iframe loop which that's a service that we're going to be providing to you guys inside of MGYB.

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Right now. It's available to mastermind members only at the done for you service. But you know, so essentially we will build the iframe loop for you, but that's only available to mastermind members currently. But within the next two to four weeks, we're going to make that available publicly is in the store. Okay, so anybody can buy that. But right now, it's only available to mastermind members. So essentially, all I did was set that up. And then I use the link building service, which was the competitive level 7000 tier one links, 20,000, tier two links, pointing to one target URL, which was the @ID page. And that looks at the results. Guys. Look at the results, all those keywords in the top 10. And most of them are in the top five. See that and in my local and I'm in the three pack for many of those keywords. This is for a tree service site. So our Tree Service GMB asset, you see that so I mean, it's again, it's incredibly powerful. And that was just I mean, when you can do something that easy setup or iframe loop training, which if you learn how to do it, you can do it on your own or you could buy it from us when that's available, and then just buy a link building package pointed at it and get similar results.

I can't promise you going to get these kinds of results every time it's going to depend on the market and all that kind of stuff but the point is it was it was easy for me because all I had to do was like you know say tell my team build the id loop for me and then i contacted our link builder and said hey i need this link building package what do you suggest and he said the competitive package i said okay do it and about two weeks later I got the report back from them and it takes a little while for all those links to kick in but you can see this screenshot was just taken yesterday or maybe two days ago so it was one or two days ago that I took the screenshot from pro rank tracker guys and you can see those kinds of results from a GMB asset it's incredible alright so that's what you guys can get over there.

Bradley: Alright. We're going to keep moving we've got the only thing that sucks I don't know if these comments update in real time either.

Hernan yeah they do.

Bradley: I gotta get used to this stuff man all right. I'm not much of a facebook fan all right now I'm going to start at the bottom we're going to keep getting get rolling I'm just one more thing about that like i said that gmb off page services guys we right now we're still guns right we're a little bit nervous about doing any sort of are offering done for you on page gmb work where we have to you know actually do optimize a gmb asset it's because google is still right now kind of on a rampage trying to shut or suspend gmb assets with with you know it they're just very easily triggered to be suspended now so we're not we're not willing to give that or offer that as a service right now however the off page stuff which wouldn't affect your gmb asset other than to help it rank that's something that we can provide again it's available in the mastermind only right now but that's only because we're just like it was it's my team that i trained personally for the exact same procedures and processes that might that i use for my business so and it's my personal view it well i say personal their company va is but they've been working exclusively with me on my team for the last five months and so they're really really good at what we do for that specific method that loop and in some of the other off page stuff that we do.

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So they're the ones that are actually going to be fulfilling this service for the mastermind members currently, once we get that, because now we're doing it for others, we just got to get the fulfillment basically smoothed out, make sure we work out any bugs within the processes of fulfilling and delivering the service. And once we have that, ready, then we're going to make that available in MGB for the for you guys as well, for those of you that are not part of the mastermind. So again, it's something that I would encourage you guys to look out for in the next few weeks or come join the mastermind so you can get to it now. Because it's something that just incredibly powerful. It's working really, really well.

Does Using Expiring Domains With Keyword-Optimized URLs And Redirecting Them To The Google Site Better Than Using PBNs?

Bradley: Alright, so we're going to go to Matt Hale first, he says, Is it a good idea to find expiring domains with keywords in the URL and natural links going to them and then throw that one knows to a Google site? Or would it be better to just send PBNs to the Google Site instead, assuming the PBNs will probably be more powerful, but will probably be random URLs compared to relevant URLs and less power with the expiring domains.

That's a good question because I don't really do much PBN work anymore. I really haven't for several years, Matt. I would say I always recommend relevancy over power because you know, what power is really just a third party metrics is what you're looking at, right? So when you're talking about PBNs unless you're getting links from private blog sites or network sites that are highly relevant to your target URL, then really why how is that good? Like, you know that it used to be several years ago when I did a lot of PBN work metrics, were something that you could use to, you know, if you had properties that had high trust flow, or high DA or PA (page authority), especially from you know, the pages that was linking to your site, that kind of stuff you could get, you know, we used to call domain authority (DA) manipulation, that kind of stuff. We could do that kind of stuff and get results, but Google's algorithm has gotten so much more sophisticated and it's looking more for relevancy.

Then third-party metrics, you gotta remember guys, the metrics that you see from majestic or from Moz or from Ahref. Those are proprietary third-party metrics. That's their best guess it's an educated guess I'll give you that. But it's their best guess as to what Google is determining that you know how to rate or quantify the power or the link equity of a site or a page. But none of those companies work directly for Google. The PageRank algorithm, page rank is still alive and well, but it's an internal thing that is closely guarded. So none of the companies actually have insight like, you know, specific insight as to what Google is doing, and how they're ranking pages and scoring and all that kind of stuff. So they're all proprietary metrics that again, they're educated guesses, but they're just guesses. And so we learned a long time ago, several years ago to get away from targeting or worrying about metrics and worrying more about relevancy and knock on wood, it's worked really well for us and for you know, our students that follow because we go through update up after update after update and haven't seen any significant loss of anything because we're not targeting metrics. We're not following metrics or chasing metrics, I should say.

So I would recommend relevancy over metrics any day of the week. The problem with PBN is unless you get a highly themed network, right public, excuse me, private blog network, so you get your content placed or your links placed on networks, private blog networks that are highly themed and relevant to your target URLs. That could be powerful. But the problem is most private blog networks in order to get more customers and more revenue from those networks, they're more generalized blogs. And those tend to not be as powerful unless the net with the blog sites themselves have incredibly high metrics. But again, I don't recommend that I would rather you go look for expired domains.

I think that's kind of you know, looking for expired domains with relevancy is better, but even then I think that's more work and more money and effort than it's really necessary because you can create your own relevancy using Google properties. Right and that's what we've been teaching for several years now. For example, our RYS Academy that's RYS Academy reloaded which is teaches you how to use Google Drive properties to push authority and relevancy. And you know, provide those that services it done for you service with our is drive stack service and MGYB. And Marco, he doesn't use PBNs at all, because he accomplishes everything that a PBN could have, or even expired relevant domains could with drive stacks and Google Sites, right. And that's a link building to those drive stacks and Google Sites. And that's exactly what we're talking about here. With the iframe stuff that we're doing now. It's like incredibly powerful, you can inject relevancy through the drive stack through the Google Site through I frames and then you can throw the kitchen sync it that stuff. Even if it's your iframe, they're linked directly to your money assets.

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You can throw the kitchen sink at the Google properties because they'll take it like a champ and essentially launder any negative effect to where our you're going to get his additional benefit, like, you know, ranking benefit from it. Marco, you want to talk about that a bit?

Marco: No, you said it perfectly well. I'd rather do the things that I can control the content, the embeds, and if it needs to be taken, like if I need more power, what I'll do is I'll point an extra drive stack and G site at an inner page right you know, you know I do because I just build them out there satellite, they're like PBNs. Except there's no such thing as a PBN anymore. Yeah, there is private blog network. No, you're buying a domain to provide a link for your website at something totally different than what used to be done with you used to buy into the network so that you could link in the network back to your website, and all of that activity in the private blog network would help out. But by throwing relevance, trust and authority and everything else at your website, or like Bradley said, I can accomplish that much quicker, much, much more powerfully, by just working in what I know, which is drive stacks and G sites. And since that's what I know, and I know how much power is in those, what I'll do is I'll create that, then I'll set up a press release stack, in that at the G sites plus drive stacks at everything, right, it sounds like it'll be pointed at everything. Five, six, but whatever. However many press releases, it takes that you take all of those URLs, and you just do link building. And it just works beautifully well as he just as you just showed, with your link building except for example in the results that you got. And then to top that off, you get some traffic in there and validate everything. So that Google said oh, this is lovely. Thank you very much.

That's it instead of going and you know you have to host that you have to go look at the backlink profile. You have to make sure that there was spam that there were no Chinese subdomain just so many different things that you have to do. I don't want to deal with it. Thank you very much I create my own.

Should You Geotag GMB Photos Based From Different Service Locations They Were Taken Or Should You Always Use The Business Address?

Bradley: That's it. So Troy's up he says should photos for GM BB geotagged from different service locations they were taken from are always the business address. What's better for SEO? Well, if it's a service area business, Troy it's absolutely better to be geotagged. Like if you can get real photos that were taken from mobile devices that have the geotagging, or essentially like where they would stay up the EXIF data from where the location that they're taken, which those are for service area businesses, that is way better, that is absolutely better. But you can still geotag images in throughout the service area from like using EXIF data. You know editors for example. So like I use geo center, my team uses geo center which is a desktop software, but there's online versions of it and things like that where you can actually add geo coordinates, NAP (name, address phone number), you can add keywords, categories, all that kind of stuff to the actual data, the metadata of the photos.

And so if you know if my team is working remotely and the client, for example, isn't providing me with original photos that were taken from mobile devices from around their service area, then my team will go out and generate photos. We talked about multiple ways to do that. But then they'll geotagged the images using geo setter for in different locations within that service area. So that not all of the amounts of if it's a storefront business where the customers come to the business location. So what I would call a storefront business, right, then yeah, you can just hammer away at that specific address that specific location, geo coordinate, right.

But for service area businesses, it's best to spread it out across your whole service area. That way Google starts to really create a like map, a link between all of those images and your business and it can help to expand your Google My Business footprint so to speak. That makes sense. So it depends on what kind of business it is. But absolutely for service area businesses, I think you're better off doing geo tagging. If you can get original photos that's your best bet. Guys, for my clients that do provide photos, I got a few of them. I've got a couple roofers that provide me photos. I just got a photographer client, believe it or not, that, you know, obviously, they provide me with he provides me with original photos. But what I do is just set up a Google Photos album, a shared Google Photos album, and then I link my blogger, like I share the album with the client, or any of the clients, you know, associates or whatever if they're, if other people other than just the owner is taking photos. And then I share with my blogger, or my bloggers depending on with who the client is and how many people were actually, you know, producing content for that client. And so that way they have all they have to do is just go to the Google Photos album and download the photos and use those and then upload them as GMB posts or within blog posts or whatever they wherever they're using them period. And they're already geotagged. And they've been within, always stored and held within the Google ecosystem. So it's very, very powerful. And it's just a very convenient way for us to store the photos. And it's easy for the clients to because most of them are just taking photos from their phone anyways, so they just set up the Google Photos app to where whenever they take a photo, it automatically gets inserted into those that you know, in the Google Photos, and then they can move them around between albums and things if they want, but most of my clients will just move them into the shared photo album that we have access to that my bloggers can access those photos at any time. And it works really well. Problem is most of the clients most clients will not provide you with photos. They just won't do it. They might tell you they will do it but a lot of them won't. But the ones that do that's a great way to do it.

Do Service Areas And NAP Address Set In GMB Causes Negative SEO From Google?

Next question: GMB- will having both service areas set and business NAP address set in GMB cause a filter or negative SEO from Google? Yes. If service area only, then use one single city point or surrounding city points for maps listing?

I'm not quite sure I understand that question if it's a service area business you're supposed to hide the address. Right there are some exceptions where this can be a service area business but sometimes customers do come to the business.

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Like for example, company store or businesses that have showrooms. So Kitchen Remodeling companies is one of them. Here's an example guys because Kitchen Remodeling companies their their service area businesses because they go to the customers house or location to install the kitchens. But a lot of kitchen remodeling companies will have showrooms where they have you know my kitchen set up with different cabinetry and countertops and that kind of stuff, flooring options and stuff like that that they'll use. So those are one of the exceptions where you can have a service area business and still show the actual physical world.

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location, however, that you can trigger a suspension by having a service area business and still showing or trying to show the physical location, the physical address, even in the case of kitchen remodeling companies, at which point you can contact Google My Business support and explain what the deal is and that they will reinstate the listing if that if it's a valid business that you can prove as a business and you have a unique situation like that where it's one of the few acceptable situations or acceptable times where that can occur, then they will reinstate the GMB for that. But again, for most service area businesses, you're going to buy Google's own terms of service, you're going to want to clear the address from the GMB profile before publishing it. Does that make sense? Or before adding your service areas, so you got to verify first and if you've verified the traditional way, which is via snail mail or postal mail, then once you verified it before you go in and edit the info and address service areas, you're supposed to open up the location setting and clear the address. And then you go into the next section, which is adding your service area and start adding in your individual service areas or by city or by county or however you want to do it. That makes sense. Okay, but again, there are some some specific situations that are exceptions to that rule, but you still may have you still may still may trigger trigger a suspension, in which case you have to contact Google support.

Recommended Directory Style Plugins And Themes For WordPress

Bradley: James says: Hey, guys, have you got any recommendations for directory start plugging a WordPress theme many things?

I haven't built any directory style stuff in a long time. So I don't have any recommendations. James I'm sorry. I would just suggest just doing a Google search for directory style WordPress theme or directory WordPress theme or if it's for local businesses do Local Business Directory WordPress theme and just look through some of them. What I would recommend though is you go with a theme developer that has good standing, that's been around, it's been established, been around for a long time because if you go and if you go with a you know like a WSO or JVZoo type of theme provider which third diamond doesn't guys. It's very likely that in two years from now they won't support it anymore.

So if you're going to spend the time building a directory theme or directory site on WordPress, I recommend that you only go with a very well established long term company that's been a long around for a long time. Again do not go with one of them budget JVZoo type offers or WSO or you know Warrior Forum type stuff where your plus whatever type trust me I bought a lot of those teams over the years because they looked great and the sales you know you buy them on launch special and things like that and then within a year 18 months they no longer support them and you know updates break the themes and then you're screwed and then you have to go back through and find another theme and rebuild the site you know reconfigure everything and it's just a pain in the ass so you're much better off going with well well established theme the Developers. Okay?

Any Recommended Tools That Scrape Business Directory Listing And Job Advertisements?

Bradley: Next. Sorry me getting tools you can recommend to scrape business directory listings job advertisements that are easy to in doesn't have a big learning curve many things. Um, no I because I don't really use any I've tried to use some like Home Advisor and Yellow Pages, scrapers that I bought from just random, you know, developers by doing Google searches and finding and I found most of them are junk. They're just crap and they don't work or they like they just they just suck. So I don't really know. I know if you're just trying to scrape leads, I would recommend one of two things. One is Leads Recon if you go to semantic mastery.com/leadsrecon. That's by Ted Chen, the developer. He's the same developer of Power Suggest Pro, which is our favorite keyword tool of all time, and also have TubeSift, which is a great tool for building YouTube advertising placement lists. So Ted Chen's a great developer, and Leads Recon is a great tool for scraping really highly like great email addresses for local businesses because it scrapes both Google Maps as well as so GMB essentially, Google My Business as well as Facebook. And what's great about it is it's it's not a great tool for like building massive contact list. But it's great for more targeted lists were like, like for our video emails or video lead gen system where we talk about targeting very narrowly or like laser like targeting of prospects, which by the way video lead gen system is one of our products to talk about how to how to prospect using video email. It's very, very effective and I'm actually updating that currently right now because I'm doing prospecting for monetizing GMB assets. And we're going to be relaunching that next month with all the updates and in April. So, you know, I highly recommend if you guys are doing prospecting for either client work or for Lead Gen assets that you have that you need to get monetized that you would be on the lookout for the update for video lead gen system that's coming next month.

And that though what I was saying was with semanticmastery.com/leadsrecon. why I'm telling you that just because you can get it at a discount through our link number one, but number two, it's a great tool for developing really highly targeted list because it will go scrape Facebook pages and find like Yahoo and Gmail each email addresses and for some of those people still have AOL email addresses, you'll find those, so you get most of the time direct to the business owner. But if you want to do mass scraping, I would still recommend using something like Lead Kahuna. We have sorry, we don't have an affiliate link for that. But you can contact David Spragg, local genius or whatever they call and find out if you can get a link to purchase that. I think that's about $300 a year. But that works really well. If you're building mass list massive prospecting lists. Okay. Good question.

How Do Choose A Name For A Local Lead Gen YouTube Channel?

Blue Line says hello everyone. I want to create a YouTube channel for a local business lead gen. Can you please show an example of the right way to choose a name for the channel and for the company? Should it just be city plus industry? No, don't do city plus industry because that's too generic and it's too spammy. So come up with something that's, you know, semi branded, like, you know, you could use, I don't know, just just come up with something that's a pseudo brand, something that could be thought of as somebody glanced at it, they wouldn't immediately know that it was just a spam, you know, an SEO creating a spam site or spam channel. Right? If you just do city plus industry that's going to it's very apparent to anybody that knows anything about digital marketing what you're doing. So if you can come up with a branded name instead, I would recommend that you do that. Okay.

So absolutely come up with a brand name. Also is a good to include a it's a good doing to the include the exact keyword and each title name for every social network like Tumblr and Google site. Thanks a lot. Well, no, it's not. I mean, you can but I don't recommend it because again, that that looks spammy right off the bat.

Number two, you know with if you were to use an exact match domain for self hosted website that puts the Google filter it lowers the threshold for you to trigger spam filters. So why is it any different for social media? I mean, yes guys, I know people spam that shit all the time I get that but what are you want to build something that was a short term asset that produces revenue for short period of time because it is still working now. spamming their your titles and your you know your titles for pages and you know, stuff like that? Or would you rather produce a longer term asset that two years down the road is still producing revenue for you because you didn't spam it to death? Now, you see what I'm saying? We try to produce more longer term assets. I don't like the churn and burn strategy. I don't like building something that produces revenue for me and then six months a year, 18 months down the road, I have to rebuild it all because I did something spammy, to get initial results. Does that make sense? I'd rather take a little bit more effort on the front end and create something that's branded that I could create a brand around that then it's going to have longevity. So that my my effort will pay off in the long run. That makes sense.

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So I highly recommend that you don't stuff keywords into titles and things like that get, you can create keyword relevancy guys through the content, right and how you structure the assets. If you know about silo structure and things like that you can silo pretty much anything. It's the way it's what you do with content marketing. It's how you silo right? So you can establish the keyword relevancy through your content and how you structure your content. It doesn't have to be through the titles that yes, you will get a boost by including the keywords in your titles. But again, if it looks spammy, then you're actually doing your your your project a disservice. Okay.

Is There A Way To Check Keyword Rankings By Bulk?


next is Kevin. He says there were to check keyword rankings by bulk. Yeah, I mean, you know, I just showed pro Rank Tracker. Here that's one of the services that I use for tracking a lot of keywords in bulk if you're doing local stuff, right locals great, I love Bright Local. That's what I do to check all my client stuff. So yeah, you can do it either way. Anybody have any other suggestions? Okay, moving on.

How Often Should You Post A Blog Article To Benefit From The Syndication Network?

Bradley: The one says I'm trying to rank your service area business last week you suggested that I use press releases and blogs through syndication network to do so. The company does not currently have a blog if we create one how often you suggest to post a blog article to benefit from the syndication network?

That's going to depend on on the the comp the competition level, also look at the industry like what is the industry standard now, for example, a lot of contractors don't blog at all. And that's a pretty standard procedure for my my business and my you know, my clients is we blog. A lot of clients though, like we've moved away from doing blog posts regularly on their blog and doing more GMB stuff but we still do blog on their blog, like from the self hosted site if we if we've been blogging in the past, but we another words. For example, like, you know, a lot of contractors just don't blog at all. Well, we do. So we might only blog once a week or once every other week, depending on what their budget is, right? And what what else we're doing as part of our overall strategy for for their SEO service for the month.

But I'll give you a really good example I trained my VA, one of my bloggers, she's in the UK or name is Michelle, she's great. And she does blogging for several of my clients. And she does Q&A post because q amp a question post guys Question and Answer posts are great. Google loves them. If you don't believe me. Just go do searches for whatever industry you're in, and ask questions in Google like in the Google search bar, or voice them in through voice search, and ask questions that a customer looking for that product or service would ask, like, how much does Tree Removal cost? Just guys go into another tab right now and type that into Google and hit search. And you'll see there are Question and Answer boxes right on the Google search page, the search engine results page.

So what you can do is train your bloggers. If you're if you're doing it yourself, which I don't recommend, go start asking various questions in Google around the products like as if you were looking for that product or service that you're trying to promote, and start compiling those questions and click, click the little accordion menu the drop down, which will open up the answer and start recording down some of the answers then you can use those questions and answers to create blog posts. Those are fabulous blog post guys, they're great blog post to create. And you can combine or group similar questions into blog posts that contain multiple questions and answers that are kind of closely related. Or you can break them out into shorter, more individual Question and Answer posts. Then, once you post them on your blog, then you publish a GMB post a Google My Business post that highlights that blog post and links back to that blog post. Now you're getting deep links from Google, Google My Business back to your blog.

And if you can include local relevancy into those Q&A post, that's how you're going to start ranking for, you know, those types of, you're going to help your GMB asset to rank as well. So again, it really just depends on you know, what your budget is what your overall strategy is for your client on it, depending on the industry, a lot of industries you know, I deal with mainly with contractors, most contractors do not blog regularly. Well mine do. It depends on the the frequency depends on what their budget is, and what really the needs are because it wouldn't make sense to do three posts a week for a roofing client, if we got them ranked already, or if you know, we could get away with rank doing one post every two weeks and rank them. I typically when I'm pitching a client on SEO Services, I recommend starting off with one or two blog posts per week. For caught for most contractors and less like I said, it's an industry that has got more content frequency, you know, publishing content more regularly, in which case will increase the volume. Like I've got one Pest Control client that we've been doing three blog posts a week for six years.

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So you know and they they they rank for a ton of stuff and they get a ton of traffic not even local traffic I mean they get a lot of local traffic but they also get a lot of traffic nationally because of all the questions you know the questions and answers and the posts that they've been posting for six years. So they just got a lot of content is what I'm saying. Okay. But yeah, definitely if you're using syndication networks, you should be blogging regularly because that's one of the engines that helps to drive the whole process.

How Does JSON+LD Schema Work On The Homepage And Internal Pages Of A Website?

Ken's up he says, I've been researching LD or JSON LD Okay, I'm, I'm trying to figure out what schema markup goes on the homepage and what schema markup goes on the internal pages. What's the differences? Do I just put the same schema markup on all the pages? He says he looked at builtvisible.com which is a great blog good info but seems to be out of date and doesn't answer my question doesn't talk about ID Could you talk about this and there are their trusted resources that you can point me to and towards towards the answer my question.

My answer briefly, can it depends on your type of site. Right, what what goes where and all that if you've got a multi location, okay, let's start simple it.

Marco: Hey, Bradley. I added, it doesn't show that reply, I guess you'll have to refresh refresh the page. I don't I don't think you need to do that. But I added the schema.org search results for JSON LD, which is what Google recommends, why go with, you know, instead of RDFa, or any other type of schema, because Google tells you give us JSON LD, that's what they quoted there, but to read, so why do something else when Google is telling you, this is what we want? This is what he preferred. This is what you should do. And so everything is there. And then if you look in there, can you see that it'll have something like events? Well, if it's if it's not something that's on the homepage, and obviously the schema wouldn't go on the homepage for events, it would go wherever you created your event. So just go to schema.org and search for example, JSON LD JSON LD. I gave Ken, the the reference page, because that's all you have to do. And you look through there, and you put on the homepage or site wide, the company information site wide, if you're doing a different cities, then all of those different cities wouldn't get the same Jason plus LD information because you'd have a different city different address. Maybe the company name changes a little bit if you're doing the city name in the company. So you just have to work out what makes sense for you. Sorry, but I just wanted to give him that after you go ahead and finish it off.

Bradley: Yeah, so what I was gonna say was start simple. If it's a like, for example, if it's a local business side with one location, then you can put JSON LD local business markup in the HTML header site wide. It's perfectly fine. Right? That means every single page, every post is going to have the JSON LD structured data markup for local business. It's perfectly fine to do. It's a one location, local business.

If it's a multi location business, then you're want to use organization markup site wide. And then on individual location pages if you've got separate inner location pages, which I would recommend you do unless you're using subdomains, with separate sites per location, then on those individual location pages, you you would put the local business markup. So each page would have its own, you'd have to use something like SEO Ultimate Plus, which is the best WordPress plug SEO WordPress plugin. Or you could use something. If you're using another SEO plugin that doesn't give you the ability to inject separate header codes and body codes and footer codes on a page by page basis then you can use something like SOGO header and footer plugin, which is a WordPress plugin. It's free and it will allow you to inject different codes header and footer and Body Body codes on different pages.

So my point is if you've got a multi location business that has location pages for each specific location, as inner pages, then the organization markup can still go site wide. But on each individual location page, you would have this separate local business markup. Does that make sense? If you're using subdomains, and that's easy, because each sub domain would get its own local business. So structured data markup that can go site wide for each sub domain site because it's its own independent entity, so to speak. Right? Alright, so that's number one.

Number two is this right here? If you talked about add ID pages, this right here is semrush.com. You can look at the schema markup for company dash corporations. You guys you can search this in Google Doc the link here in a minute, but this is where I really learned about the the @ID This is what triggered the @ID trick or the iframe loop as we call it, that i i i kind of created that method. Somewhere back around January of last year. Yeah. 2018. And it was because of this article here because I was doing like we had We, you know, as part of local business structured data markup, there is an @ID field, right that there's a field that you have to place a URL in. And everybody had always said, just put the website URL there. Well, there's a website URL field. And then there's the @ID field. And so we were just using the same website URL for both went out one day, I was doing some research for something else. And I came across this article. And I started reading it and write down here where it says, what is what is this @ID. And I read this section right here, it's just from here, guys, down to about here. And that's, that's it, I'm like, but what it did was it explained to me that the @ID page, this is a unique URL that identifies the company and it's up to you to choose what the URL will be. It can be a URL that returns a page or you'll return a URL that returns detailed information in various formats, or as in this case, a URL that returns nothing. The aim here is to have a unique identifier for the entity. So like a universal resource indicator (URI), right guys like you are I right?

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So that's when when I read this, it made the light bulb go off like, Oh my gosh, I know how we can use this. And that's where I developed the local iframe loop method. And that's where we create the I'm not can't give it away here, you have to be in one of our paid programs to get it. But we create an @ID page where we put all this really good data and all of the most powerful entities or assets all in one location, that then becomes the @ID. And then we use that to do a lot of nasty iframe stuff that we teach in RYS Academy. And that's been incredibly powerful like that is standard operating procedure for every single local asset that we build. Now. It's part of it. It's like, it's just like clockwork, and we build the @ID iframe loop. And that's where like that is our starting point and becomes our target our main target for all of the external link building stuff that we do, but not not the website guys, yet. I do page right and it's because of what I learnt read right here on this article. It's this this long, and I was like that right there really is what spawned to that idea. And it's just been working like crazy. Okay, so there you go.

Would You Recommend Building Out Citations With The Business.Site Address Instead Of The Typical Website To Rank In Maps?

Bradley: Okay, do you want says I have a new client and their goal is to rank and maps would you suggest suggest building out citations with the business side of dress and not their typical website? No, I wouldn't if they have a self hosted website, the one if they've already got like their own branded domain and all that use that right, the business site so the GMB website that's just another asset that you can build that you can do all kinds of cool stuff with. I would love to give you a really good idea here on what you can do with that but again, it's it's it's more back to the iframe stuff that I can't really reveal on a free setting like this guys, come join the mastermind to on you've got a lot of really good questions. You've got clients you've got you probably got revenue coming in. You want to get your client results come join the mastermind because we do I mean we're sharing all kinds of stuff.

In fact, I've got, I'm expanding on this whole @ID thing right now for a multi location business specifically that I have this got 20 locations. And I've got, I've been started building something out to expand upon our iframe loop method that incorporates all this stuff that we're talking about. And I've only got about 20. I just started building it out about a week and a half ago. And I've only got about 20% of it complete, because I'm doing it myself. And it's a lot of work. I got about 20% complete and is already producing incredible results across the board, like meaning all 20 locations are starting to get better results from just about 20% of them about four, four of the locations actually being in this new system that I'm developing, which is like I said, it's kind of an expansion of the iframe loop thing. I'm going to be hopefully I'm trying to get it completed by next Thursday, which is our next MasterMind webinar where I'm going to share it so but yes, the business that business side that site still use that absolutely build that guy's flush those out with content.

I just did one today that I put a 1500 word article on, actually might even been a 2000 word article on that and it like I haven't hit the limit yet of how much content you can put on the GMB website page. Like, you know, the posts only have 1500 character limit but the the GMB websites so far I haven't found the limit. And I put I think it was either 1500 or 2000 word article on it today, because I'm testing different configurations. And so I'm saying flush those out really well use the bold function, because you can't manipulate like heading to header tags and things like that and the GMB website but you can bold stuff, you can underline stuff, you can italicize stuff that's like 19 or like 2005 SEO stuff, but you can still do that as kind of an indicator. don't spam your sites but which you know, on page on page spam them, but you can do things to kind of indicate to Google what the important keywords are on the GMB website and use that guys. You can use that as part of the iframe loop stuff.

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You can use that internally on the side and specific ways you can kind of just remember we teach in Syndication Academy, how to create a footprint. You know, instead of hiding your footprint, you want to create a footprint between all of your branded assets. Use the Google My Business is part of that. Right? You want to link from that out to some of your your top branded assets link from the GMB website to those and then link from your top branded assets to your GMB website as well as your other top branded assets. So you create like a little mini network of entity profiles. Right? It's very, very powerful. But one is a lot of good questions, man. You gotta come mastermind.

Where Can You Find A List of Accepted Local Business Types For JSON-LD Markup?

Bradley: So Dan says Hey guys, two questions. Where can I find different accepted business types for local business for JSON-LD markup? Oh, that's why I pulled this up. Right here guys, this is the most up to date list that I know of. I don't know who manages this. But this has been I've been I come to this because they changes often guys. This is I'll drop this link. It's a shared Google Doc you can edit it. It's view only. It's I don't again, I don't know who maintains it but it's updated fairly regularly and so you can just scroll through here and find your specific business type that you need the the what is the best score the most current suggested schema markup type the app type and you can find it in here you'll see a lot of them are like common construction businesses and you know things like that whatever professional services but they're constantly updating these when they have new validated schema markup types that are you know new categories that schema.org has validated or accepted so it makes sense so let me go ahead and publish this.

Marco: Yeah he can also do a search again in schema.org it's really robust and it shows you all the all the business types

Bradley: okay all right um i don't know why it makes me do this every time

Is It Okay To Do A Batch Press Release On 10 GMBs With The Same Name But With Different City Appendage?

Bradley: next is our he says how does oh number two i'm sorry i missed your second question danny says if i have a for example 10 gmb is all the same name with exception of city appendages, okay to do batch press releases on all at the same time, or do you feel a big footprint will be established?

Um, well, I mean, if they're all separate, GMB assets, then you know, I don't know that they have unique you know, location details, right. So this unique na p, the name, even the name is unique because it looks like you're a pending the city name to the to the actual, the the name,
the business name. So it is really unique, right, there's a there's a commonality there, but they are all unique. So I don't know I haven't had any problems with it. We've we've used similar like a pseudo brand name where it was the city plus the pseudo brand name for 70 some assets that we build out, we've only had a handful of them suspended. And our standard operating procedure was after the iframe loop was built was to go out and publish a press release. Right.

One of the things that we do is include the media room iframe and the @Id page and so we one of the, you know, again, it's just like syndication networks, right? We tell you guys, you want to prime the network's post a couple publish couple posts. Once you get the networks built or you build them yourselves first put some seed content on them before you start automating post to them via IFTTT. But then once you get your network seasoned a little bit, then start publishing posts from your blog that get syndicated to the networks before you start hitting your networks with a shit ton of backlinks.

So the same thing, you know, the GMB assets, we produce the on do all the on page work. Then we build the off the off page iframe loop, which is like the first step, then we publish a press release. And then from there, we start doing the on page work, like on the content marketing, which is primarily driven through GMB posts right now, so it makes sense. So I haven't had any problems with it. I don't, I think, Dan, especially if they're newer GMB assets, it kind of makes sense because you're announcing like a new business, right? That's a perfect excuse to use a press release.

How Does Traffic Affect Rankings?

Albert says guys, we're going to run out of time here. over it says how does traffic affect rankings? I wanted to get to this from to TicOo to he's a new mastermind member who just joined yesterday. So I'll get to that a minute. How does traffic effect effect rankings? Well, if it's good traffic validated like traffic that isn't just like random traffic to your site, it's a great signal. Like if traffic comes to your site and engages, there's dwell time, there's scroll death. There's click through to other pages or activity on the page, such as clicking to watch a video or to listen to an audio player or to expand accordion menus. Guys, that's a simple hack that you can do to your websites. If it's GMB stuff, you can't really do this. But for a website, guys, one of the I just talked about Question and Answer posts, using Q&A post guys, they're fabulous because Google loves them. If they didn't love them, then there wouldn't be q&a boxes, right into search results, right? So q&a post guys are perfect examples of how you can add engagement to your posts and get engagement signals from visitors because you can put the question just like Google does in an accordion menu, right to where the answer the only way to reveal the answer is to click the down arrow or the plus button or whatever it does to reveal the answer. Because that's an engagement signal. Same as scroll depth, right? If somebody scrolls down the page, where they dwell on the page for an extended period of time, or they click a link that takes them to another page, or they submit a form, or they click a video, when they click an audio player, when they click to expand an image, all of those things are engagement signals.

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Random traffic, I don't know that that there. I guess there is some benefit to it. But it I think it depends on what type of website you're trying to promote. If it's local stuff, random traffic from way outside of this, you know, where it would be geographically relevant to get traffic doesn't typically help that much. But local traffic where it's within a particular geographic area is incredibly powerful, especially if it's traffic that is interested and Google has that knows that the visitor has an interest in that content, right? Just what in market audiences are. So you can buy that kind of traffic from Google directly. That's what we teach in the YouTube Traffic training. And recently, we've taught them how to do that with the Google Display Network, which is exponentially cheaper than search traffic, like buying search traffic from Google ads, do Google display ads, guys is a fraction of the cost of buying search traffic. But you can get geo targeting, and you can get topical relevant, or you know, topical targeting, audience targeting that way. It's incredibly fun. We just talked about that on the last mastermind webinar last week. So.

All right, let's see we're going to answer this and and i think i have to go. Yeah, cuz I gotta run guys. It's almost five o'clock.

Is There Any Special Configuration You Need To Do When Creating Cities In Subdomains?

So I want to answer this one from TicOo or one of our new mastermind members. He's asked this specifically and we're and we're going to be covering this in depth next Thursday and the mastermind webinar. Again, I'm going to be sharing a multi location project that I'm working on right now and how to expand the iframe loop method. I'm already seeing results. And again, I'm only about 20% through the project. So I'm going to be sharing that next week. He says if I choose to create my cities and subdomains all I have to do is create the sub domain and create the website or do I have to do any special configuration?

So what he's asking about is if he's doing multi location, you know, business sites for a business if a business has multiple locations in he wants to use sub domain so I'm assuming he's got a self hosted site. So the there's a branded domain there, and the company wants to or has multiple locations or wants to expand into multiple other cities. Well, then I've always recommended doing city sub domain from the branded domain so let's just say it's Joe's plumbing for example, then doing like call pepper Joe's plumbing. com Fairfax, and these are Virginia cities but Fairfax Joe's plumbing, calm and Richmond you know, Joe's plumbing calm and and then building a separate installed

A separate WordPress site or whatever type of site, but I would, you know, typically use WordPress on each individual city sub domain. And the reason why is because it protects the actual root domain for in case you were to do anything spammy, which we really don't do anything spam anymore, so I don't know why that's incredibly necessary still, but I've just always tried to hedge any risk right to mitigate any potential risk. That guys if you have, for example, if you were to do the same thing with inner pages, so Joe's plumbing.com, slash Cole pepper, Joe's dumbing Joe's plumbing, com slash Fairfax, Richmond, whatever, then, if any one of those individual pages for the locations that you did something spammy and it caught a penalty, it could actually that that penalty will be levied across will be a domain wide right will affect the SEO value of the entire site, which means it would help it could potentially pull down any rankings that you have in all of each of the other cities.

So by doing separate entity, individual WordPress installations on subdomains, then what that does is each one of those are considered separate entities. Right? There is a connection. But But if you're doing like your content marketing, for example, on from each individual sub domain, then if if you were to catch a penalty on any one of those subdomains, it would only be affecting effect that one subdomain, not any of the sibling domains, subdomains or the route. Right. If you catch a penalty on the route, it can affect all of the sub domains though. So my point is you want to protect the route. That's that's really what I'm getting at. So yes, if you're using self hosted site with a branded domain, and you want to do multiple city locations, then I've always recommended and to appoint guys obviously, if you're doing like, you know, hundred cities, I don't recommend having 100 WordPress installations. I don't because that's a pain in the ass to manage. In that case, I would do inner pages, but I would make you know, be damn sure that I wasn't doing anything real spamming again, we don't teach anything that super spammy

For money sites, stuff apps, but anyways, right, because of that reason, and again, knock on wood, I haven't had any problems. But you know, I don't I always want to reduce potential risk. And that's, you know, it's about this, it's the eggs in the basket analogy, if you put all of your eggs in one basket and you lose the basket, you're screwed. You don't have any eggs left. But if you spread your eggs out across multiple baskets, then you can lose any one of the baskets and you still got a bunch of eggs left. Does that make sense? And that's really what we're talking about here.

Now, if you are doing subdomain sites, and here's here's the thing, guys, even if you're not using self hosted websites, if you got a brand new domain and you've got a brand and you want to start building GMB assets to expand in other cities, you can absolutely still do it with a domain just you can do a domain subdomain redirect to your GMB websites and use your GMB websites as the primary domain for each location. And in fact, again, the multiple the 20 location project that I'm working on right now that I'm going to be sharing the method now Thursday on the mastermind webinar, that's what I'm doing.

I used to have sub domain sites WordPress installations for all that well for about 14 of these locations, but I've added six locations in the last few months. And I honestly said I'm tired of dealing with all those WordPress sites. So I've actually just transferred the website content from the WordPress sites that the homepage website content from the WordPress sites over the GMB websites and now I have a redirect from the sub domain to branded subdomains, to the GMB website.

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So all of my citations that were built on the web for the 14 locations that I had sub domain sites for already, it doesn't affect any of them because the destination is still like the target URL is still the same and the citations but it just redirects to the GMB website. Does that makes sense? And so again, you don't even need to go out and build them. I look I'm not building WordPress sites now unless it's a requirement by a client. Otherwise, I'm just going to continue building Jambi assets for now because it's working really really well and I'm able to accomplish what I want which is generate leads using GMB assets which are free and much much much easier to build and manage and maintain.

So but if you are going to have a self-hosted site the root domain can be used in very strategic ways to help promote the individual sub domain sites or locations depending on whether you're going to have a WordPress installation or not and again TicOo, i'm going to be covering that next Thursday whether i've got the project completed or not i'm going to share what I've got this far next Thursday and and the results that i'm seeing to which are pretty impressive. So.

okay mike says finally better at something better than discuss thanks mike i'm not sure i like it yet but apparently if the questions are getting through that's got to be better so anything else guys before i wrap it up? Everybody else. Everybody else mountain stuff

okay cool alright guys thanks for being here we will see you all next week thanks for sticking around chris cheers bye

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 228

By April

Click on the video above to watch Episode # of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Adam: Alright, welcome everybody to Hump Day Hangout. This is Episode 228. This is really cool seeing the numbers creep up like I mean now we're well into the two hundred. But every time I see it I'm like and that's a lot of episodes. But anyway we're back and back for another great episode. And real quick just wanted to say if you're new to semantic mastery whether you're watching this live whether you're catching the replay we appreciate you watching and what we recommend is the first thing you do is start coming to Hump Day hangouts every week every Wednesday at the same time for pm eastern every single week after that grab the battle plan just go to battle plan that dot semantic mastery.com and now we're going to do the usual thing we're going to take a minute Say hello to the guys before we jump into it. And so let's start on the left here. I see her now because I guess Chris must have not been able to join us this week.

Hernan: Yeah, I'm not sure but I'm good. Thank you. I'm doing well thank you for asking. I'm super excited super, super excited for being here for this Hangout. So by being here.

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Adam Outstanding! Marco How you doing man?

Marco: Holy shit! came pretty quick What's up man? I'm doing good I'm in the lab nice manipulating shit just I'm gonna drop a bomb. That's it it's a nuclear missile I'm going to drop a nuclear missile and then see and then say See I told you I was gonna do it I told you so from beautiful Costa Rica coming at you, nuclear missile

Adam: SEO tip nuclear missile. Good stuff. Bradley How you doing man?

Bradley: Good. I'm good. I had a. I had one of my primary lead gen like delivery options from answer Connect. Apparently, they dropped the delivery routing to my contractor seven days ago. And I just now discovered it today. And so for seven days, we had 21 calls come in, they went into oblivion. I'm so upset about it because my Contractor Call me was like an awfully slow Is everything all right and I was like what do you mean we've been getting a ton of calls and I went researched it and found out that somehow they dropped the delivery option so I was getting notification via email but my contractor wasn't getting notified like they just dropped his delivery options for whatever reason I don't understand and anyways I'm a little bit upset about it but happy to be here and we got to resolved and I vented my anger out with AnswerConnect and they gave me an account credit which doesn't make up for the potential revenue loss but at least it's it's been fixed and it's now delivering again so I'm glad I caught it when I did it could have been three weeks you know what I mean?

Adam: Let's say it's better seven days is better than 8 days. So… I'm good deal. Well, like I said at the beginning if you're just joining us a good place to start. You're in the right place watching us if you want to watch live you want to ask questions ahead of time go to semantic mastery.com/hdquestions the next step for sure. Whatever you're doing is grab the battle plan at battleplan.semantic mastery.com and if you really want to start or grow your local digital marketing agency, please come join our MasterMind. And you can find out all about that at mastermind, semantic mastery.com. Now, the couple other things we want to touch on. Obviously, some of you are watching this live, whether you're seeing it on the replay or live, you can we stream through YouTube, so you can subscribe to our YouTube channel. And if you find anything super useful, you might be watching clips or you could be watching the whole thing. Just share that with anyone you might find it to be useful with. A lot of times we answer some specific questions. But there's a lot to out there where, you know, people like to find just this one thing and whether it's about lead gen, whether it's about content production, and there are other people out there who could really benefit we'd love it if you'd share it with them. And then the last thing I wanted to touch on to was done for you services whether you're looking for syndication networks are way as Dr. stacks actually I'm going to let Marco and you guys talk about this a little bit because I think we got a lot more coming out very soon. Go to mgyb.co for your done for you services so guys do we have stuff that's actually coming out or my jumping the gun here

Bradley: yeah we have well I'll let Marco say it because I always say we're going to have it and we never do when I say it so

Marco: no no no we are it I mean it's already in the backend the product is there that's the only holdup and I as I said yesterday during our board meeting your flag me with a wet noodle one of the holdups. is Oh sorry, Nicholas. You're not supposed to be in here. Sorry. I gave you the wrong link to each other. Need to sign up. Nicholas, you hear me? You need to sign out. surprise go.

Bradley: That's all right. I just hit the eject button. I don't think I've got this. To use that eject button and send out like yes

Adam: well now back to our regularly scheduled programming so anyways Mark I'll toss it back to us so we oh yeah I'm gonna hold up this time on one of those which is link building.

Marco: And the holdup is I hate writing copy because I guys I'm a literature my one of my majors is literature so it has to be right for me and I always find something that's wrong and I go back and reread and then there's something wrong again that is that doesn't quite say what I want to say or just whatever and I never get it done and I spent hours on this which is why I hate having to write I was asked to do it I said I'd go ahead and do it I should have known better I said no let's get this hire somebody for 20 bucks to right the ship and it gets done.

Marco: But anyway, it's going to get done. The product is ready. As soon as I'm done with the copy link building will be ready. But we have also in the back end the done for you GMB off page optimization service, we have the indexing, we have just a whole bunch of things that are coming down the pipeline, and we have others that are in the works so that there are plenty of things that are coming. Sorry about this one. Again, Mia culpa, you guys can go ahead to flog me 10 times with a wet noodle. Sorry about that.

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Bradley: Yeah. Just to be clear, though, guys, the off-page GMB service is only going to be available in the mastermind for the first several weeks while we cut because they always get first crack number one. Number two, we want to make sure that we can deliver and you know, fulfill without any hiccups, that kind of stuff because it is a new process for taking other people's assets instead of our own through. Our team so again, it's going to only be available in the mastermind members will get a 20% discount from the public pricing when it does launch. So that'll be should be ready I was just chatting with Rob about that within the next couple of days but again don't don't quote me on that because every time I say that in the past and eat my words it doesn't get launched right away so but very very soon let's put it that way

Adam: cool deal all right and if you're watching this and you're not on our newsletter list hop over to semantic mastery. com there are lots of reasons to join we run a lot of great news from there clips information sales discounts and then flash sales as well some really cool stuff so done-for-you services if you're looking to save some time as well as get the kind of the really high quality about said that we're stuff done for you then that's

Bradley: Don't say any bad words on Hump Day Hangouts, man

Adam: Hey, someone's gonna keep it clean. Alright, guys with that that's all I got on the road down. Did you guys get anything else before we dive in?

Bradley: Alright, sounds good. Let's get into it. Okay, let me grab the screen. All right, we don't have a lot of questions. So that's odd. I guess people aren't digging this new format. We got five new ones there. So that's cool. Well, that's all Adam. Yeah, yeah. OK, cool.

How Do You Create Quality WordPress And GMB Assets To Scale Up To 100k Per Month Quickly?

So Alex is up. Looks like several times in a row, but that's right. And he says, Hey guys, how about how Okay, how would you go? How about would you go to create as many quality assets? I'm not sure I'm understanding that but GMB or WordPress as fast as possible. I guess, how would you go about creating as many quality assets as fast as possible? In other words, what would your plan B to scale to 100 k per month as fast as possible? How many sites would you think it would take to create high-end quality expensive service providers is included in this in this scenario? Thanks. Um. Well, I don't know I mean it 200k per month as fast as possible, that's that would take a lot of work,

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I you would need a team or a really good outsourcing, you know a service provider like somebody that could provide, you know, a white label service or, you know, like mg y be, for example, that could do a ton of the work for you, you see what i'm saying that that's what you would want to do, if you had to build your own team to be able to scale to that there were there's a lot of time and effort that goes into building a team that could even scale it took me several months to get my team and that point where we, you know, we're, we're, we were building the GMB assets very efficiently. And now we're going to start offering that and MTV for example, but it took several months of really refining the process that and because also the process was constantly evolving and it still kind of is but um, so if you're gonna if you have the resources available like in other words, if you got somebody that's backing you financially for a build out like that, to be able to scale then you

You're better off going with white label providers or fulfillment services that have already have the processes in place that can handle that kind of volume does that make sense then trying to build your own although I recommend I always recommend to most people you know that are that are building their own agencies and things like that that they should hire their own in house teams and train them how to do stuff there's a bit of a it can be a pain in the ass to learn how to hire and train and and manage VA or staff regardless of whether the virtual assistants or actual in house staff it can be a pain in the ass to do that but it's the most cost effective way long term as long as you can manage properly right if you can't manage properly then it's actually cost you more money than it would be to go to a fulfillment provider like em gee Why be for example our store right because again if you're if you miss manage or you don't keep your VA is working but you're paying salaries and that kind of stuff, then you can end up costing yourself more money than if you just hired it out from a service provided that already has the processes in place and is efficient, you know, has a certain level of efficiency and all that kind of stuff can deliver on time. That's something else you have to consider when trying to scale if you are promised, you don't want to over promise and under deliver to whoever you're scaling for. And again, if you've got a financial backer or a partner or something like that, and you promise that you can hit certain numbers and you're unable to do so because it is a bit of you know, it can be a mess.

It can be cumbersome to build a team and manage a team and manage multiple vas and things like that but it really depends on what your what your goal is. I would say the fastest way to get to it would be to hire a fulfillment service that already has the capability to take on that kind of a volume if you have the resources to afford it. So you know that's one thing I would suggest a GM bs is a great way to go obviously we we have highly recommend that WordPress obviously takes a bit longer. When you're dealing with custom domains or self hosted domains, it takes longer to get results than it does from strictly Google assets now, and that's just the nature of the game because you have to build up the authority and trust of those domains and that kind of stuff. Although I don't, I don't count that out entirely. I would say that that's still a good strategy, but that's a little bit of a longer term thing.

So, in my opinion, the quickest way to go about it would be with GMB assets, to begin with, and also use some paid traffic to get, you know, pay per click type stuff to get some results from those really quickly. Obviously, SEO stuff is what you want to do long term, but even with GMB assets, guys, depending on the level of competition for each location, some are going to take longer than others to start getting results and that's why you should have a nice mix. If you're trying to scale very quickly. You should have a good blend of SEO as well as PPC which can come from straight search ads which can be rather expensive, depending on your market. They're effective, but they can be expensive.

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But display ads are actually working really, really well and remarketing obviously, but display ads are a lot less expensive. And, and YouTube, YouTube's a great source of traffic right now to even for local stuff. So you could use those or leverage those two platforms, Google Display Network, and YouTube to get traffic immediately to your GMB assets which by the way, will help them to rank faster to right. And so and those are all things that I would do it but I would I would try to stay within the Google ecosystem originally or at least initially while I'm working on the SEO aspect of that and then I would also you know just consider over the over a few months time once you have the SEO in place and your your your assets are ranking and producing leads from organic and organic rankings, then you can start to pull back on some of the paid traffic stuff. So what do you guys say?

Marco: Yeah, I would say that this depends. From what he's saying quality and expensive service providers is included in the scenario. So I'm going to take that to mean that you have a big budget. If you do, then the fulfillment is there because we have MTI be who can do. Just about everything that you need. As far as you know, GMB syndication the cat, our syndication networks are our is Dr. Stack, what I would also recommend is you hire a consultant if depending on your level of expertise, you may not need one but hire a consultant that can be the bridge so that they can tell you why and the why and the how this is what needs to be done and they can guide you along in the process and so any of us that have time and I don't know what I'm pretty tight with time right now, but you know, any one of us can take you and guide you along the process.

And it's going to be what, four, maybe five hours a month for x x amount of months, it'll have to be figured out depending on what you want this-this is like it's so general that it's really hard to pinpoint it. But I mean, we can take your say, Okay, this is what you're going to need to do set up a whole plan you're going to need, of course, some of the courses that we teach. We don't recommend that you do it that you go through it and do it but setting up the hiring funnel so that you can get a team in place setting up, you know, getting our ys, Academy reloaded, local least pro local GMB, pro syndication Academy, get all these things in place. This is in conjunction because you can just go and buy them from us of course, but long term you want your own team doing this so that anyone that you take on as a client you can just plug in into your system so

So any of us can help you systematized this in a way that it becomes a well-oiled machine. So that all you have to do is just plug and play. And then everyone in your team knows what to do it. So you have the two scenarios, you could just hire it from us or train your own people, or have one of us show you how it's done. I mean, this this is what I would recommend.

What Type Of YouTube Ads Do You Use For Lead Gen Sites?

Bradley: Yeah, I agree with that. Anyone else? Okay. Alex is up again. He says, Can you explain what type of YouTube ads Do you use for lead gen sites with do you show and the creative add?

Well, it just depends. Like it depends on what if you can get a good video or not. If you know a lot of the stuff that I do clients actually have had videos made from local video production companies. And so those are typically you know, good video videos. Excuse me. They're compelling enough to where they'll generate their compelling enough to where they generate a click, somebody will click through to see the offer, which essentially takes me to a landing page or if it's for GMB assets or lead gen sites or whatever, you know, sometimes they'll go directly to the Google property but for the most part, they do end up going to landing pages from paid traffic. So but you can use pls type videos if they're decent, you know, if they're Remember, the idea here is if you're targeting properly, you're going to be targeting an audience that is already in the market for that kind of a certain product or service. And so it doesn't take a lot of pushing or nudging for them to click through because they're already you know, they're already interested in what you know, have a desire for that product or service. So, you know, I've used to feel our videos, they're not great, but they will get the trick done. If you can find decent ones. Something else you can do is find you know, a good provider on Fiverr, for example, they're not five bucks anymore. I can tell you that you can spend easily 100 bucks

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Or more on a good video now a video to be produced. But the idea is if you can get a good video produced that you can then repurpose for multiple clients or multiple lead gen sites. That's a great strategy because you'll have a little bit of an initial investment up front to have a nice video created. But what you can do is template ties that video in other words, you and this is something you can do with when dealing with a provider. And it doesn't have to be from fiber guys, you can find video editors or you know, Video Creators or whatever on like up work for example, and a lot of times you can find some really good ones there for a relative route, you know, relatively good prices. But something that I've done in the past is I've approached video producer to create a video that you know, might cost me 150 bucks or 200 bucks up front but I tell them very specifically that there I'm going to have them create a template that then every time I get a new client or

I'm going to use it for another lead gen location or asset, for example, that there are going to be specific sections of the video that are going to be swapped out with new sections, right? So it could just be text overlays, for example, but sometimes it will be like, you know, the logo will come in on you know, it will animate itself into the video that kind of stuff to where you pay a lot of money or not, you know, not a lot of money but relative to the edits afterward, it's you know, it's initial, an initial investment and excuse me investment but then after the templates created then it's a real quick and easy job for that same video professional for you to send to them and you might pay him 20 or 25 bucks right for each new version of the video that you have created for each new client or location. So it's an investment on that if you're going to use this strategy I would recommend that you do that because instead of using like appeal or video because the problem with the Pl our videos it's so generic that they're not all that common.

compelling, right? So it doesn't a lot of time generate the interest or the result that you want from it. Whereas a video that is compelling, much more compelling, which if you have a custom video for a client like, again, a lot of my clients will actually have videos made by local video production companies. So there you 100% unique videos for their business. And those typically work really well. But you can have a nice template created that's unique to your business. But then you can use that over and over and over again by just swapping out certain sections to make it unique to each property or client that you're using to promote that you're promoting for so it makes sense and that's something that if you're going to use that strategy, I would recommend that you do that because it will separate you from just any other internet marketer in their mom's basement that can grab a PR video and do the same thing you're doing so it makes sense

Bradley: the second part of that is have you ever use Facebook ads to drive phone calls through your assets? I do not I just have never really done Facebook ads period or not may be able to talk about that.

Hernan? Is he still here>

Adam: Yeah. Must be muted. Maybe he had to run and grab something.

Does A Canonical URL Pointing To Itself Make It Appear As A Non-Duplicate Page?

Bradley: Okay. So sorry, I can't answer that for you. But I just don't do Facebook stuff. I really don't. I stick to Google. So I'm going to keep on moving her non comes back and jumps in on that. That'd be great. Otherwise, we're going to keep up moving. Alex says, does having a canonical URL pointing to itself make it appear as a non-duplicate duplicate page aside I'm observing has 500 plus pages all 500 of the exact same 300-word page with the change in a suburb, right? So like the location modifier is the only thing different on each page. When I run a site liner check only a small, very small percentage of duplicate content appears most of the pages are skipped due to canonical URL that points to itself as a result. I'm guessing that the site doesn't appear as spam at all. Is it also ranking It is also ranking number one for a ton of keywords? I can't seem to make the canonical tag work through Yoast SEO. Any recommendations?

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Bradley: I don't know, I've never looked into that having a canonical point to itself, I don't understand how that would make it not appear as duplicate content when every single page would have their own canonical is pointing to themselves and it would all be the same page with just the location details or location modifier changed out that sounds just like you know, a typical mass spam or mass page spam site. I've seen them do some really odd things with the search in the search engines that you would think wouldn't work I've seen that over the years for about two years I worked with lead gadget and the ATM and that's essentially what that does is like an industrial strength mass page builder and there's a lot of people that were crushing it with that I know I don't particularly like the churn and burn type strategy and that's what I consider that to be and those you know, I've had a lot of built a lot of sites and had a lot of sites D indexed over time and I just didn't like to have to continually repeat the builds. So that's part of them and I got away from it. I don't understand how having canonical point to itself or every page point A canonical to itself would prevent any duplicate content issues. But again, with this mass page sites, I've seen the rules are different. And I don't know why with only 500 plus pages.

That doesn't seem like a lot we would build page WordPress sites with an ATM part of lead gadget that was 30,000 cities. So it's 30,000 posts with basically the same content on every page. And then we would put anywhere between six to 10 tags per page were proposed, I should say, which would then if, let's say six, that's 180,000 tag pages, right? So 30,000 posts with 180,000 tag pages. So the site would be 210,000 plus pages. And what's interesting is the tag pages would rank like crazy and that's where most of the traffic would come from was the tag pages and I would actually even submit them to search console different accounts.

Obviously, you wouldn't submit them all through the same Google account. But I would use you know, like syndication network, Google accounts and just submit, you know, 123 sites may be per account. And what was crazy is I would see the index rate start, you know, it just 100 couple of hundred pages, and then it would go to a couple of thousand than a few 10,000 and then into the hundreds of thousands. And sometimes sites would index you know, 150,000 plus pages, which was nuts because they were all just spam sites. So I don't really understand why those type of sites get away with being able to do what they've been able to do. I don't I got away from that strategy all together probably two years ago now, and I don't really ever plan on going back to it just because again, I don't like to hold the churn and burn strategy or method I'd rather build longer-term assets. But I don't know Marco, can you see how it canonical page canonicalization to itself with 500 pages that are basically duplicate content and how that would prevent any like stop it from being considered duplicate content.

Marco: First of all, he's checking it with a third party tool. It's not Google and it's not how Google is seeing it first and foremost. But yeah, you know, I could see how then the canonical pointing to itself makes it unique in and of itself apart from all the others. So maybe there's some uniqueness factor that's playing in this because I mean, I'd have to go into Google and search console and see whether Google is seeing anything that's a big because that's all I care about how Google sees it how any other third party tool I could care less now this is obviously working and Alex if you if you've ever heard me talking to you ever been in any of my webinars or whatever my thing is, you always become a master mimic. You always go after the big boys in your niche to see what they're doing. So that you do all of it and then one better right that's how you that's how you take them down you go you do what they're doing and then one better always you always do one more to try to push them down so I can see how this would work I don't understand canonical is enough to tell  why it would work one way and not the other but what I can tell you is get rid of Yost yeah it's fucking virus get Jeffrey Smith ultimate SEO plus plugin it's awesome it'll let you do everything that you want to do not really that only REL equals canonical URL Previn REL next which is working really well. And let me see that as a result. Yeah, I mean, it's spam even though it doesn't appear spam so it won't hold up to manual.

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I can guarantee that if it was if it raises enough flags, it'll get a manual and it's gone. So that's why I'm with Bradley on this, where you try to build assets that are longer lasting. But you know, you always experiment. That's my thing. You always go and you test and you see how it works. And if it works, it makes you money, then you just do more of it. That's my motto more, more is always better.

Bradley: So for the canonical, if you're having issues with the host I agree to get rid of iOS it's a piece of shit me I don't like it. It's a bloating bloated, it just adds a shit ton of bloat to the site's guys just get rid of it. If you want a really great solution, go to seoultimateplus.com, pick this up. It's going to you know, you can buy a license for certain a number of sites and that kind of stuff. It is a paid plugin. The SEO ultimate plugin doesn't have or this is SEO ultimate. And then there's the SEO ultimate plus, which is the paid version. They're coming out with version 2.0 soon it's been in beta for a couple of months so I know it's coming out I just can't give a date when but this is great we know Jeffrey Smith is awesome. Probably the best page on page SEO that I've ever met. He's amazing. And so he's built this plugin. That's awesome. And he's got a code and starter module inside there that pulls up all of your pages and posts Well, there's their tab. So you can like go into your pages for example, and add and it will just be like an index page with all of your pages. And you can go in and add code to each individual paid like so you can just go in and add the canonical URL. So you know, it's the link REL equals canonical tag inside each individual page that way and it probably isn't has has a bulk edit I'm pretty sure that it does so you can do it very quickly to all of your pages and posts this way if you want to go the free route then this would be there so go ahead so go header footer plugin. It's free. They do have a pro version I think as well. But with this one, you would have to go in on a page by page basis or post by post basis and add the actual link REL equals canonical tag and each one of those pages individually. So if you've got a mass paid side I can see that being incredibly time-consuming or cumbersome to do so, in that case, I would recommend going with the paid plugin like Jeffrey Smith okay this is just a superior SEO plugin period guys. All right. But yeah, get rid of the garbage any to any chance I get. I get off of that.

Would Assigning A Custom Domain Affects The Current Rankings Of A GSite?

Bradley: vitality says hello, you guys are well. I have a G site that I was working on and it started to rank I want to assign a custom domain to it domain is brand new and not even indexed in Google. Is there a chance that I might lose the rankings or new domain will simply change the long g URL anytime that I need to be aware of? Best regards. you know

i don't know I've done the domain mapping to G sites in the past Am I but I don't remember if I've monitored because I've got g sites out there now that are have custom domain map to them for lead gen stuff that is, you know, that are ranking. And I don't know if it Marco probably has a better idea I don't know if it did a dance or not because what's interesting is both both sites will remain indexed your your custom domain g site will be indexed and your custom or excuse me your G site will still be indexed and it actually canonicalization to your custom domain. So both of them will remain indexed. And now typically the at least what I've experienced was with the custom domain that ends up the ranking and the other one still remains index. But it doesn't typically rank like the the Google site itself typically is pushed back further and the result the search results, but it still remains index. And if you do a view page source from the Google site URL, when you're viewing the Google Site version of it, you'll see that it's got a canonical pointing to the domain that you mapped to. So it's interesting that they both remain index like that, but I've seen that happen over and over again. I can't remember if there was a lag or a period where it dances. Marco, Can you shed any light on that?

Marco: I haven't seen any dance period when, when mapping the branded domain, right, the TL D. And so I yeah, I don't see any issues with it. I don't know how well the tracking, but you can always it, they'll recover. Google respects its own cannot This is the interesting thing, right. And this is how you know that Google trusts itself. Google is not respecting some canonical. we seen this we tested it, sometimes it does, sometimes it doesn't, but it will respect its own. So when when the buck crawls the G site, it'll see that the canonical going up to the new domain, which is your branded domain, and it'll send everything that was previously there to the new domain. This is the great thing about working with Google. Yeah, and I've explained this before that the reason why the G site stays alive at States index is because that becomes your content management system. If if they kill that, that then you have no way to work on your content and to see your content because you do everything on the site so that it appears on the canonicalization. It's really weird how they set this up. It's it's a great thing. I hope they never change it. Google don't listen, if you're listening to me right now, please don't change anything in Jesus. We love your G sites.

Bradley: Yeah, so there you go. I would say just go ahead and do it because as he's saying, like Marcos and even if it did a significant dance. I've seen them come back like I mean I don't even remember if I saw them dance to begin with. But my my custom domains if they if the G site was ranking before I mapped to domain to it, then what then those custom maps domains are ranking now and again I don't remember if they went through a period of dancing or not Marco saying that they shouldn't or that they don't so I would go ahead and do it and then obviously if you did if you had a like a catastrophic dance happen you could always remove the domain map and the site should pop that because again it's a Google property so.

Why Do You Need To Use A Brand-Associated Account When Creating Google Sites?

Bradley: quick this house says good day gents thanks for offering and taking this form for them very seriously. When creating Google Sites, is there any reason to only create them in an account associated with the brand?

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There's some inherent authority that you can have from doing that but you can always create the Google site and another account and then add a user to like an even assign ownership to the primary brand account after you've created it which is how we do it if you order dr stacks from us you know we created g site under a persona based account and then when we deliver it to you you're more than welcome to in fact we would encourage you if you wanted to you know because some people they just flat out want it to be owned by their brand account and and and that you know, especially if it's an aged account got some authority like a G sweet account included that guy that helps obviously, because it helps to validate the entity or reinforce entity so then you can assign or add a user to that account. I'm talking about the G site guys obviously we know we can do that with Dr. But with the G site you can actually add a user to the account like a manager basically and then you can even transfer ownership if you want it but that's how we do it with the DR stacks. Um, yeah, I think with with if you have excuse me, an older account that's been established preferably if it's a G sweet account, I've seen some benefits to building a G site directly from those accounts but that doesn't mean that you can't inherit authority from transferring it to that account after it's been built. That makes sense Marco Do you have any comments on that No, I mean you know how we do it we said that we create a new account set up the dry stack and D site that we turn it over and we recommend that you go and add yourself your main account as the manager of the new Dr. Stack and Angie site so that you never again. Have to go in and touch it as the owner. And that's just it adds an extra level of protection. That's the only reason. I mean, there's no reason why it can't be either. Or the problem that you'll run into them if you get enough from us is if you, if you make yourself the owner, then you're going to overburden the resources in your drive stack. And Google will hit your drive stack, and you decide, and there'll be suspended. So this is why we went the way that we did with creating them in another gmail account because we run a script and the script is resourced heavy. And so we only recommend that in the way that we give that to you is how you should run that script. If you add any files, folders, whatever, don't run the script in those it but if again, if you take if you make yourself the owner, your main Drive account, the owner of one and then you add another one as Yoda. Now you have to run that script, right? And Google is not going to

Appreciate someone having all that free hogging all those resources, and you're not paying Google shit. They'll tag you quickly seen that over and over and over again.

What Is The Best Free PPC Keyword Generator?

Bradley: Yeah. Katie's it says Hey, guys, quick question. What is the best free PPC keyword generator? That's easy. The Google Ads Keyword Planner. Yeah, I mean, that's what that is, guys. If you're going to look for Pay Per Click keywords, there's no better source than the Google Ads Keyword Planner. And it's free because that is essentially what it is. For years, people have used that for SEO keywords. And I've been saying for years, it's not a very good SEO keyword tool. Because those are the metrics that you're seeing are for paid traffic and that's what they're measuring to. So like the historical information for traffic volume and all that, that's all for paid keyword stuff. That's why longer tail keywords like the people don't bid on don't even show or will show little or no search volume when I know for a fact that we can you know, from obviously, I don't know, for every keyword, but I know for a fact that there's a lot of long-tail keyword phrases out there that generate traffic that we, you know, could we rank for them? Like, for example, we use power suggest pro one of my favorite keyword tools of all time for SEO stuff because it generates it pulls from Google auto-suggest. You know the essentially it doesn't via API so it's incredibly fast and you can literally build up hundreds even thousands of keywords and really long tail stuff that has traffic or else it wouldn't come from Google suggest. Right.

The whole point about Google suggests is those aren't just random keywords that Google throws out there that stuff that as historically has data like there's people that have type those in and searched on them or Google suggests search queries and there's enough traffic that enough click through from those suggested phrases that they keep them in the suggest database in other words, and so the are great keywords for SEO stuff, especially when you're starting off on new projects because that you might not get a flood of traffic, you know that a lot of those long tail phrases are typically a very, very few very little competition Excuse me. And so those are great, especially when you have silo structure, that kind of stuff to start building momentum for the shorter tail more competitive terms. But when you're looking for like what, you know, using the ad, the ad Google Ads keyword planner for SEO terms is not really good because especially like for local stuff, guys, I've been, you know, talking about the alpha-beta campaign structure for Google ads for search ads. And that is the most efficient way to build out lead generation campaigns for using Google Ads search ads, excuse me, and the alpha-beta campaign structure is all about just going after the bullseye keywords that the short tail money the most money keywords the most targeted keywords because the 8020 principle absolutely applies in if not the 9010 or 95 five principles, right where 80% of your traffic is going to come from 20% of your keywords.

And again, like I said, with local stuff, it's typically a lot more least with contractors, which is what I primarily work with. It's really like 9010 or 95 590 90% of the traffic is going to come from 10% of the keywords and the alpha-beta campaign structure is perfect for identifying that the beta campaign structure is using modified broad match which essentially calls it like a keyword discovery campaign but you very quickly once you start getting some data coming into the account can figure out what your Bullseye keywords are and that's what you create your alpha campaigns are single keyword ad groups although they're not really single keyword ad groups anymore. Skaggs right they're not really Skaggs anymore because Google will start to show close variants anyways so you can group like terms into what I still call them single keyword ad groups but you don't even need too because Google will start to show very close variants even for exact match keyword match types within and an alpha campaign structure.

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And so again when it comes to that, that the best thing that you can do is just use the Google Keyword the Google Ads keyword planner and just look for your keywords that you're, you know, the money keywords, the broadest of keywords, then set up an alpha if you're going to be doing PPC I'm telling you alpha beta campaign structure is the best way to go in my opinion, especially for local leads guys because you can very very very quickly identify where your money keywords are the keywords that are actually producing traffic and obviously converting because you can have keywords out there that produce traffic but they don't convert that's worthless, you piss money away that way, both in ADS if you're spent paying for PPC or SEO right and that's one of the reasons why I love using Pay Per Click Search Ads the alpha beta campaign structure specifically for if I'm entering a new market and I don't know what the money keywords are the converting keywords because

Although I might be able to get traffic from certain keywords, if they're not converting into leads, then what good is it and he spending some money on PPC as a very quick way to identify which keywords first produce traffic and second produce conversions. Okay and then those are the keywords that I would then begin building my SEO campaign around a lot of the industries i mean i already identified those so I can just start off with SEO right off the bat but I don't suggest going into a new market or a new industry and just assuming that you know what the money keywords are from from even using the keyword planner for example, or any other keyword tool for that matter. I recommend actually spending a little bit of money on ads you know, a few hundred bucks 500 bucks 1000 bucks over the course of a month or two to determine what those money and converting keywords are and then build your SEO campaign around that because think about it if you're targeting competitive shorter tail keywords that you know that are somewhat competitive it could take you three four months to get significant results from an SEO campaign and if you don't know if those keywords don't end up ultimately converting then you just pissed away several months worth of effort where you could have identified that within four weeks six weeks time by spending some money on ads and figuring out which keywords generated traffic and converted and then build your SEO campaign around that so it's like you either waste time or you waste money or you know what I mean it's one or the other and and for me I'd rather waste a little bit and I don't call it waste I called it investing or research like it's r amp D research and development right so you invest a little bit of money in some ads to figure out what you're converting keywords are your best converting keywords are and then you build your SEO campaign around that it will save you a ton of time and wasted effort.

But obviously, like seriously guys, I wouldn't go like just the Google Keyword Planner that's free. And that's if you're looking for PPC keywords. That's the place to go. Nobody out there has more data than Google on search keywords for for pay per click. I mean for ads, Google ads, right. Any comments on that? Is that good enough? No. I mean, that was above and beyond because it was a simple go to Google Adwords Keyword Tool.

How Do You Handle GMB Posting With SEO Clients?

Bradley: Alright, so, Robert. Robert, he says, any recommendation for how to handle GMB posting with SEO clients? A client is paying me $700 a month and one of the things I'm doing for them is there GMB optimization but I didn't discuss GMB posting with them. Is it well worth me creating a bunch of GMB posts for them as one of the services and providing them over asking them to try to post it themselves? Obviously, I want them to rank so I don't want anything holding them back. Well, so that Robert that's a good good, it's a great question actually, because I've got some clients that I've pitched GMB posting services on a couple times and they had didn't take me up on it and ultimately, I end up doing a little bit of GMB posting for them.

Anyways, because it is so special. Most of my clients, I've been able to talk into some level of GMB posting service as an, you know, an add on service. And I have a blogger that does that. For me, she's amazing. Anyways, but here's the thing, if you, if you, if you're getting $700 a month retainer from this client and you're struggling at any point to get results, then you may want to just include doing some GMB posting on to produce the results that you want to give them. You know what I mean? In other words, to make sure that you are providing the results, it may be something that you have to add into what you're already doing. Now, if that wasn't in the original scope of work and in the list of deliverables that they agreed upon, then I would still try to pitch them on it and try to get them to you know, put essentially would be an add on service right get them to agree to an additional service because if you're providing them with the fulfillment of the deliverables

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That you already promised them then it this is something over and above. However, if you promised them results as part of your deliverables and you're struggling to get results, then you may want to just include adding GMB post at some level to help get them the results that you've promised them. Does that make sense? So it's going to be a judgment call on your part as to whether or not you need need to or should approach them. I always recommend that you do. However, as I just mentioned, I do have some clients that have just for whatever reason, I've turned me down on GMB posting services when I've tried to on multiple occasions upsell them on that and it's in my clients all know that I don't just willy nilly like go out there and recommend or suggest services I when I suggest services is for a very valid reason. But some of them they just don't have the budget or they don't want to invest in it or whatever the case may be. So I'll still have like, for example, I'll give you a really good example.

We were using I've been using David Sprague's videos as just kind of an add on service for a lot of my clients, we would do one or two rep videos per month per client, just because it's an inexpensive service to for me, right? It's like 90 bucks or 100 bucks a month for the subscription, you get like 25 video credits per month or whatever. So depending on what level my clients were at, I pay I give them one or two videos per month where we would publish one of those rap videos for them and it would go out across their channel as well as across a lot of my you know, my channels that have syndication networks, and all that kind of stuff. And so we would we were doing that. Well, my blogger who does that for me, I've got another VA that does the video stuff for me every month. She sent me an email just a month ago saying, hey, look, some of your clients have run out of reviews because we've been doing this now for a year and a half. So some of my clients have only had so many reviews and she said I'm struggling to find new reviews. And I said, Okay, well look, some of these clients aren't doing GMB posts. So what I want you to do and I just provided her across US doc last week I worked on this actually took me almost like half a day to produce the process doc and the training for her. But what I did was I should produce some training to show her how to go to Firefox download the GMB or excuse me the rep video from the from any one of the YouTube channels that videos are posted on then upload that as a GMB post video to their GMB their Google Google, my business dashboard is a GMP post. So upload that as a video. And then just put the same video description that we had in the YouTube video as the GMB post with the call to action and AP, and that kind of stuff, which is the exact same. So essentially, it's a really simple process for but I said, Look, we'll stop producing for those that don't have any new reviews will stop producing new videos for and we'll just shift that service into doing one or two GMB posts per month using those videos and by the way videos and GMB post get more engagement very similar to like Facebook posts.

Guys, if you just do a text based or to me image based post, in fact, Facebook, you'll see that it gets, you know, some interaction. But if you do a video post on Facebook, it gets a hell of a lot more interaction. It gets exposed to more people by Facebook's algorithm was. The same thing happens with Google if you just do an image based post. If you're monitoring, GMB insights, guys, you can go look through post. And depending on the client, and you know how much traffic they get in that kind of stuff, you'll see that you ought to have an average level of views per post after, you know, seven days or 14 days, or whatever the case may be, you can go through and you'll see that there's a range of typical views that those image based posts will get. But if you do a video post, you'll see it'll be doubled, tripled, sometimes quadruple the amount of views they get seen. So is that because the video was that awesome? Or is it just because Google's exposing it more? Right? Think about that. It's because of Google's exposing it more because it's a video post. And so my point is that that's something that I've taught my VA to do as just an as an additional service I don't charge my clients for it's just something that we were doing the video radio

Excuse me, it's just part of, you know, by the way, I've done that for clients over the years. I call it mission creep, right? Which is like, you know, I find things that work well, that is easy to fulfill, that don't, don't cost me a lot of money. And it's not, it's not something that I do because, or I can train a VA to do very, it's very simple and easy to fulfill, doesn't take a lot of time. It doesn't, it doesn't cost me a lot of money. And so I added into already existing services that I provide, and I've done that over the years for a lot of my clients, but that's why I've got clients that have been with me for six or seven years now, guys, so Robert, again, it's going to be a judgment call. If you are struggling to get results and results are part of what you promised, which I know most SEOs do right, then you may want to just include some GMB posting. I would recommend though if it wasn't part of your original deliverables, the fulfillment list that you would pitch them on it, don't ever ask them to do it themselves. I do have one client in particular that I've pitched on a few times to say to try to get them to let me do the GMB posts for them. And he insisted on doing it himself and he's doing it. In fact, I had a call with him yesterday and he made a joke about, he goes, man, these GMB posts are killing me. And and I, and I, you know, offered it to him again, I got a blogger, she can do it for, you know, but he just insists on doing it, but he's actually seeing a tick up. I told him to start posting two times a day is just a Monday through Friday business, and he started doing Monday, posting two times a day and I there's quantifiable evidence and GMB insights that he's getting more maps exposure now, so again, it's really going to be a judgment call. Robert, it's a great question, but it's going to be dependent upon which you feel comfortable with. I don't, I don't recommend asking them to do it themselves because they won't do it very well. They won't do it consistently. That's a great question though.

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Marco: Yeah, I just want to add that there's a reason why local GMB pro was set up the way it was and it's set up around not only optimizing the Google My Business listing but also doing posts on a regular basis and and you have to determine what your sweet spot is Bradley just said for his service provider it's to a date it may be that yours is only a couple of times a week it could be that it requires 345 times a day you're going to have to find that sweet spot. And then not only that the images there's a reason why Bradley teaches how to find images in YouTube and why I teach how to find unlimited local images and local GMB pro UK it's it's virtually impossible to get these people to provide images for you your eye when they do it's not really what you wanted. And there are all kinds of problems is all kinds of going back and forth. And so you can just do all this. The question now shouldn't be should you be doing posting it? Yes, you definitely need to do posting question is are you going to get paid for it? Or are you going to do do it under the 700 a month Bradley said go and try to get some money for it? I totally agree. If they don't then go ahead. Do it because it once you set up a template, it's really not that much work now. But the benefits that you're going to see and the upsell that you can get behind the results that you're going to get are going too far away. whatever amount of time you put into this, it's really well worth it. posts are done for a reason. They're done the way they're done for a reason. Everything is taught for a reason. And if you leave anything out that you're leaving money on the table

Can You Give Us Insights And Timelines On Semantic Mastery's Link Building And Indexing Plan For @id Pages?

Bradley: Jeff's up, he says SM team Rob, bill says you might have a link building an indexing plan coming out for an ID pages that we create. Can you give an update on this timeline?. Yeah, we talked about that at the beginning. First of all for indexing and Id pages. just submit them to search console I mean that's the easiest way to get them index now as far as link building Yes, that's what Marco was already apologizing because he's the bottleneck at this point because he can't get the copy written. He's a perfectionist when it comes to that. I would say just put a big by these links and then put the page up and then you can always add the copy later Marco because we got a lot of people asking about it. Yeah I agree we should just do it but just put some so some some Latin right from Lauren nips if someone on there you guys right and if the buy button and the works go buy it yeah and so anyways Jeff it's it's available I believe you're still in the mastermind we will notify you immediately when it is so but yeah I'm pretty sure that we should have that I mean Rob says it's ready to go so it's just a matter of us getting the sales page up with the with with the with the copy on it so that but as far as that idea indexing guys just just submitted to search console if you're in the mastermind I've given you training on all that already so but yeah we're again the next thing inside the mastermind will be the off page GMB SEO service which will be building all that stuff that we do for GMB assets. All the off page stuff we can do that for you that'll be done for you service 100%, which you know, there's it's quite a process well my team is crushing it with that and it's going to be my team doing that, to begin with, for the mastermind members to make sure that we can fulfill everything in a smooth way and then that will be launched publicly and you guys in the mastermind, by the way, will get 20% discount so and that should be available very very soon I give you a day but every single time I say that I gotta get my word So.

Bradley: Rob says is my first Hump Day Hang on. We're welcome rob us wander up that Yeah, welcome Rob. Go subscribe to our YouTube channel man. While we had a bunch of hiding comments, urban telling says all my questions get marked as spam real quick. I wanted to touch on that because Yeah, I saw his comments so I had to log in. And so guys, just everyone watching if you've had your comments hidden or you've had issues, we also had some problems on a webinar earlier this week. So we hear it loud and clear and we want to get that fixed so working with her on and we're gonna have a new system up in place next week. But you shouldn't have to do anything different. You can always come to semantic mastery. com slash HD questions and we'll just test something else and move forward.Yeah. Okay.

Are Verified GMBs Delayed In MYGB Store?

Bradley: James says a verified. GMB is delayed right now and web store?. Yes, James only because they're hard as hell to get verified right now that's part of the problem is, is, you know, Google's been making their delayed, but we can still get them. It's just taking longer. That's all you guys should do YouTube live events. That's what we this is a well to it is a YouTube Live event, but we're using this page for our comments. Paul, I know what you're saying. That's what Adam just said, we're trying to figure out a way Look, Google shut down the events pages that we've been using for four years. And these are relatively new and I understand there are some issues that we have to fix them. We got some bugs to squash. So I appreciate you letting us know and we are working on it. Okay. Is it okay to create a G site on a Gmail account that is not related to the brand? Yeah, it doesn't matter. That's fine because you can always like I said, add an owner, transfer it Do whatever you want to do. So yes, you can create a G site with brand new Google accounts. If you like that's what we do for spam.

Why Is It That Some GMB Listings Are The Only Listing That Shows Up In The Knowledge Panel When There Are Other Competitors?

Bradley: Anyways, Stephen says, Hey guys, how is it that some GMB listings are the only listings that show up in the pack on the right side, even though there's other competition that's called a knowledge panel when you see that win, and that's just because that brand has, according to Google has all of the authority in that particular for that particular keyword in that particular location, however, that that will shift that's fluid like a lot of the times like for example, when I first started developing the local PR pro method, which is like PR stalking. One of the very first tests that I had set up was for a home remodeler remodeling contractor in New York little town called King fairy New York and there was a knowledge panel that was showing up for another contractor and there was no three pack at all and then I had set up a brand new was just a Click Funnels landing page for this guy and I did a press release I think it took two but I did to press releases and then boom, the three minutes appeared and this guy, so it pushed the knowledge panel guy into a three pack. And then and then the other contracts that I was promoting actually was in the three pack as well.

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I don't think he was number one right away but I ended up getting into number one so it just you can if you can push enough authority to another map listing you can make the knowledge panel disappear right in other words you can push the knowledge panel occupant into a three pack instead but it's going to take some building of authority to the up to your maps listing that you're you know you're trying to push so that's typically what happens but yeah it just means that Google has deemed that that company has the most authoritative and really the only one that satisfies that search query at that point so you have to build some authority to that listing that you're promoting to try to get the maps back to push but you can do it no question. Okay.

Would It Be Okay To Use A Regus Virtual Office Location To Expand A GMB Page To A Bigger City?

Scott, and we're going to we gotta run we're going to run out of time here in just a minute. So we'll get through just last few comments. Hopefully quickly. Scott says Hey guys, my Home Services client wants to move on to a large city in the area, 650 k population. He rented a Regis virtual office location without my input now wants to upgrade his GMB for the big city I know we need to use a separate GMB account and I plan to use a subdomain for the big city. I'm very reluctant to use the Regis address for. why not I would I wouldn't have any problem using a Regus address I just wouldn't use as a UPS store but I've I mean I know people that I haven't done a Regus address so unless you've heard in other forums and such that those are easily get terminated or get flagged I would go ahead and use it I don't see why that would be a problem that's better than like a UPS store I can tell you that. So I cost because Google might instantly suspend the account any advice on this now I wouldn't worry about I mean, I would try it you know, I mean, here's the thing if you try it and they do instant instantly suspend it. Then you just go back to the route that we've been doing right, which would be just creating another listing and within that same zip code or whatever and then you know to build it out that way but I don't see why you wouldn't attempt it at least if you have an address where it's I mean you may as well because if you can verify the regular a snail mail, you know, physical mail then that's actually a better way in my opinion than trying to do it the phone route which is or however the how we've been doing it because I'm not even sure how it's done because those tend to get released right now Google still with the itchy trigger finger so those tend to get slapped rather easily at right now because of you know, Google still being on the lookout for spammed addresses essentially, but that one would be a valid physical address. Does that make sense? So I would, I would, I would absolutely try

Should You Be Worried About GDPR Compliance For Clients That Don't Have Anything To Do With The EU?

DC brain in the house. The brain supreme and nails grinding, right that's awesome. Well, there it is. Market says how worried. Do I need to be about GDP or compliance with all my clients are local plumbers, dentists, lawyers, etc. that don't have anything to do with the EU? They're all in the United States. I don't really worry about that stuff because again, you're you're not targeting anybody from overseas. If you're, if you're your audiences tight, you know, local us stuff, I don't worry about any of that stuff. I just just to be real clear, like for example, a lot of my stuff or just GMB assets now, and there's there's not even like g GDP or compliance ability on those you know what I mean? So if you've got a WordPress site or whatever like I don't know they make plugins and stuff now that make that shit real easy if you want to do you could just slap that on there but I don't see why that would be an issue that's not your audience if you're not targeting people outside of your local area and the United States I don't see why it would be an issue but I'm not an attorney so.

Should You Have A Separate Page For Each Video In GSite?

Quit this house says when creating a G site for ranking videos is it one video plus description per page or can you have multiple videos know descriptions on one page? now I would do I would do a separate video per page because then you can optimize that page for that specific keyword which is what you know that's the best way to do it for video SEO one keyword per video really.

I mean, you can add additional keywords in the video and in description and stuff like that. But you want to have your your title tag targeting essentially one keyword. At least that's what I've always done. I've always been able to get really good results that way. That's why the syndication athletes from syndication networks or syndication Academy are set up the way they are because it's one video proposed essentially with one keyword is your, your your title tag essentially. So it makes sense. That's what I recommend.

How Do You Reinstate A Suspended GMB Listing?

Tim says, Hey guys, I recently transferred ownership of a GMB from one account to another, and the transfer from the account got all the GMB suspended ownership of the GMB from an account to another account, and the transfer from account. Got all the GMB Do you know, the ways and account get all its GMB suspended. Thanks. No, I don't. I know there is still a lot of crazy shit going on. I had I've only lost I lost six assets at once, several weeks ago. But I think that was from a very specific reason I mentioned before.

About putting something in the appointment URL section other than an actual valid appointment app or link to like a page that does have an appointment app on it. So, but then last week, I think it was last week, it might have been a week and a half ago. Now I had a Tree Service. It was in brand new listing, though that all I did was go in and actually remove the ad the ad ID page URL from the appointment second, and it suspended it and but and I don't know why. And Marco said he had one that all he did was upload a video for GMB post and it suspended it. So that's why I'm trying to stay out of those as much as possible, especially as an owner and that's what you were talking about. doing stuff is like transferring ownership and that kind of stuff. If I'm doing any sort of work now in them, I'm trying to do them under manager accounts. Because those two I found that that doesn't it doesn't seem to happen with from doing that stuff from under a manager account. But when I go in as an owner, like that's where I've seen suspensions as going in as an owner and making edits. So add your

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And Tim, if it's a valid business, then you could, you should be able to request to have it reinstated, right? If it's about if it's a spam to dress that I don't know what to tell you, you can still try to get it reinstated, but you're probably not going to be successful. I wouldn't hold your breath. But you know, if it's spam to dress, that's the risk we take. But if it's a valid business, then there's no reason why you shouldn't, you know, ask for reconsideration or reinstatement contact Google My Business support and find out what you can do to get it reinstated. Because if it again if you're transforming a valid business from one account to another, there's no reason that it should have been suspended.

How Do You Protect Yourself From Clients Who Suddenly Stops Paying You After You've Ranked Them?

Okay, we got to wrap it up guys. Mom, already five minutes over. Calvin says hey Bradley, what are some ways to protect yourself from a client if suddenly stops paying you after you've ranked them? Can you own all the work you put in thanks while you can we talked about this in the past you can do some things but you can't do you can't protect yourself entirely because some things that you're going to be doing for clients are going to be directed at their domain.

Unknown 1:04:00
Period like citations, for example, where if you're blogging for them and you're blogging from their domain, which is what you should be going to a branded syndication network then, or if you're doing GMB posts, through their GMB assets, those are all things that are going to be done to their assets for their assets, which is what you know, that's what client work is, there are things that you can do, like if you were to mirror their site, clone their site. If it's WordPress, for example, you can do a cyclone through and install on your own domain, set up a page by page redirect from your domain to theirs. And then any external off page link building you could do to your own domain. That way, if they stopped paying, you could essentially remove the redirects and now you've got a site that's been built, I would still change the copy and things like that. But now you've got a site that's been built that has a bunch of links built to it that you own right, but that doesn't protect you from all the stuff that you've done to their assets which you have to do for client work. Do you know what I mean? Like you can't turn that off as my point you can like with some press release. places you can go in and actually, like shut down the press releases and stuff that like if they have an organization page for example, you can turn that off to where it's basically no index that kind of stuff to where that would remove some of the juice but honestly guys, you know, the way I look at it is that's going to happen. It sucks. It sucks bad but it does happen guys. That's just the nature of the game instead of trying to figure out ways to get even I just find I'd spend that energy looking for another client.

What's The Best Local Citations Method For A Service Area Business?

Okay,day one says interested in purchasing your local branding package for the client what would you suggest would be the best method for citations of a service area business? will press releases are great for citations as well as you know, because you don't need to list the address that way you can just list the name city state zip Do you have to list the street address press releases work really, really good for that the one we sell press releases for a very fair price at mg Why be so you might want to check that out. Also, you can be doing syndication networks and blogging. That helps you can do geo posts that kind of stuff through their blog. That helps as well. So that's something else we can talk about. Yeah, I see your question already. So. I take my money, just take it. Okay, guys, I'm gonna wrap it up. We're already a little bit over. So we appreciate everybody in here. Sorry about the new platform not taking everybody's questions all the time. We'll figure that out. What the hell is not still sharing.

Alright, everybody has a good one while we figure out the ongoing tech issues onwards. Yep. Alright, thanks, everybody for being here. We'll see you next week. Thanks, everybody. See you. Thanks, Adam.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 226

By April

Click on the video above to watch Episode 226 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Adam: Alright, we're live with Hump Day hangouts Episode 221. All right, I just did that. I'm a little embarrassed us now going to be on YouTube forever. So anyways, moving right along into the sixth of March 2019. We got the whole crew here. Bradley is

Chris: doing some secret squirrel stuff in the background. But we'll get to that. So first, let's start on the left and work our way down. Chris, how you doing? Man? Doing good Spring is here

Adam: actually. Nice. Yeah, it's quite nice. But I'm getting kind of like form on like the snow snowboard enough this year. So

Chris: unlike everybody else, I'm actually liking the winter when it's not too hot and stuff and they can actually write on the slopes and we get powder and stuff so yeah, like I'm one of those weird freaks who is actually enjoying wintertime

Adam: bad and her not I like your shirt. But let's see what summer is coming to you. Right.

Hernan: Thank you Yes balls here man I'm sweating myself but anyways I'm super pumped thank you guys actually wanting to publicly say thank you guys I love you soon as Bobby can say that because you guys have been awesome you got a lot of you guys were got the Battle Plan v3 and you're really supporting the costs right here right now so I love you guys thank you for the support it's been awesome

Adam: yeah definitely actually I'm going to pop that on the page if you're watching grab the battle plan that's a little quick note but in case you weren't aware we launched just over a week ago you can still get in there and get it it's we priced it you know we get a lot of questions about this to you know when we first came out with it as $100 and you know it's overly well has a lot of great processes in place things out really smoothly but over time we decided to bring that price down and it's much much much cheaper now because we really truly did want to get this in everyone's hands so that you have simple processes and if you go to battleplan.semanticmastery.com, you can see us talking about that and how this can help you in your business, no matter what you're doing. So anyways, I just want you to go check that out.

Chris: I would have had a battle plan right now, other than the price Say that again, why would avoid a Battle Plan right now? Other than the price?

Hernan: Can I go for it? Yeah, because it's step by step process do now for sure. Like, we have actually distilled a lot of the stuff that, you know, we have been teaching and showing over the past, you know, five, six years on Semantic Mastery, we have distilled that into a step by step process. So if you have like, if you have a brand new website that you should put your domain right like yesterday, and you want to put it up with the band, go get the Battle Plan. If you have an H website that has been, you know, yielding good results he has a year it's, you know, it's a year old, but you still want to push it to go get the benefit. If you get a YouTube video that you want, push, go get the bad plan. If you also get have a GMB that you need better and

Like that is something that we have recently added to this be three and you know we made the webinar the how to be successful marketing 2019 that's the value alone of admission and then you get a lot of additional bonuses on the bonus member's area that you're getting for free so it's a no brainer your question

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Adam: And I'm still learning how to use the mute button alright so yeah I'm not gonna expand on that I think are Hernan hit it and we're really happy to be able to share this with you guys and like croissants at the bonuses are friggin cool so check out but Marco we wanted to check in of course with you how you doing man

Marco: I'm good, man. I'm about. Give me three to six months and I'm going to drop a

Adam: whoops. Sorry about that. Yeah, that was me in my browser.

Marco: Quit Quit messing with that shit man. I'm about to drop a nuclear bomb on the SEO world again. Alright, so stay tuned. It's coming it's it's I'm sorry but it's not going to be like the battle plan almost free because I'm on some takeover shit and I'm done. I'm done like playing I'm done with people hating I'm done with people. I'm when I say done if you talk about me I'm going to make you a fucking porn star. That's how this is gonna be. So fuck with me.

That's that's what this is about. That's what that's what's coming. They don't fuck with me to

Hernan: Yeah and you got you guys better listen because what Marco says that he's dropping the good stuff he usually like 100% of the time delivers, right he did what he did with our YS Academy. One are ways to kind of meat to it always brings up the good stuff. So definitely.

Adam: Well, I want to circle back around to where we started with introducing and saying welcome to Hump Day Hangouts. And since they If you're new to semantic mastery first of all thanks for watching. We might have just heard us talking about the battle plan, grab it. It's the best place to get started not only with us but for like Hernan said all you know your age sites your new sites. If you're getting into videos whatever it is GMB start their battleplan.semantic mastery.com if you are you know looking to either start or grow your local digital marketing agency and you want to join the best community for that and be a part of that then join the mastermind and you can find out all about that at mastermind dot semantic mastery.com. And for everyone, no matter what you're doing. Go to em. Gee why b dot SEO. Alright, for the premium done for you SEO Services, you know, getting the GMB verified so you're not spending your time trying to do that which we're going to touch on I know a lot of people have questions about candies and what's going on there if you want syndication networks done, you know really, really high quality from you know, the training that Bradley originally created these updated over the last four years our YS stuff

Man what else press releases we got all sorts of stuff and there's a lot more good stuff coming down the pipeline right.

Hernan: Cora and keyword research I think that that that's worth mentioning because you know you can you can spend like an entire week going after keywords you know going after keyword research and whatnot and I think that that solves the entire issue and I haven't personally I haven't seen and mean that type of I don't know how you guys are doing that because that's all marketing Rob but I don't know how you guys are pulling that up but honestly I haven't personally seen any any other keyword research report that you don't need to pay I don't know shit ton of money to get something like that you're getting a piece of the market, No kidding so I think that's pretty cool and that takes a lot of time and I don't think that we're pushing it enough for with the body that you guys are getting some. Definitely get man it's a goldmine for Edwards like Yeah.

Adam: Oh cool. I'm sorry. So I was about to post something on the page. We're going to hop Over to Bradley in a minute. As I said, he's got some stuff going on in the background. But something else I want to say, I know we get a ton of views on YouTube. And you know, people either aren't here live or to catch it later, they will watching down the road. If you want to, you can click the button, click Subscribe, stay up to date, obviously, with Hump Day Hangouts, a lot of the videos that we upload there, and if I can ask a favor for anyone watching, you know, we really want to help people find out about our YouTube channel and really grow that if you find Hump Day hangouts helpful. If you're watching a video clip and you found it helpful, please share it with them. You know you think it's going to be particularly helpful we try to really help people out point them in the right direction and a lot of times you know what you're learning or what you're solving could definitely help someone out so point them in the right direction send them the video clip or point them to semantic mastery. com slash each the questions and real quick I'm going to pull something up but Bradley Are you in the middle of it. Are you are you ready?

Bradley: Alright. I'm sorry. I was muted and had the camera off I guess I can note to self and to everybody else out there do not start a server migration right before our webinar

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Adam: Here hold on a minute let me let me write this down real quick the support staff the support staff assured me that it was going to be a smooth process bullshit

Bradley: I've got client sites down left and right like a database connection issues all kinds of shit and it's kind of a shit storm right now I'm trying to get it resolved and now I've got a host a webinar so but Bradley no self we have a Caesar

Yeah, well not gonna be able to get in touch with them right now. We got a webinar host. So anyways, what else are you going to say?

Adam: I was just gonna say we had to people Hey, Alex, and Rishi. Thank you very much. They just grabbed the battle plan, I think today and we're just talking about it. So thank you and appreciate you guys being here and checking it out and we're happy to answer your question. So with that Bradley, I guess.

How are you doing? And then let's just jump into it.

Bradley: I'm a little stressed out, but here right and answer some questions and help others. Well, my shit crumbles.

But that's all right. So yeah, I'm good.

Adam: This is good. Well, focus because you know what? I'm guessing that there's next working on your server. There's nothing you can literally do about it right now. So this will be good. take your mind off it.

Yeah. All right, let's do it.

Bradley: Let's rock and roll. I’ll grab the screen.

Alright, so we got to go back to seven days ago. That's how we determine where we left off. Right.


Is It Better To Use Gmails Instead Branded Emails For GMB?


Adam: Let's make sure with the Six Day guy there we go. I can't see it looks like a mobile, mobile. Mobile is movie local business.

Bradley: Okay, so I've always pushed businesses to use their branding domain for their email info at company.com. As an example, instead of Yahoo, Hotmail or whatever but it could be better SEO to use Gmail and said for GMB and across citations now I recommend using a branded domain, always. And in fact, I would recommend using g sweet for your branded domain instead of like shitty webmail. That's one of the issues I'm actually dealing with right now, with the server migration webmail sucks. And there tend to be problems a lot with webmail accounts guys that are through servers. But you know, for the price is going up, I think, in the next couple days for G Suit, but for a basic G Suite or domain account, domain web email account. That's all hosted through Google at $6 a month guys per user, but you can add like, I don't know if it's unlimited or not. But you can add a whole bunch of domain alias is if you'd like so that you can actually send and receive email from multiple domains from the same Gmail account it's or G Suite account but it's Google email essentially and I would and also as Marco will probably chime in here that's also another entity validation signal to be hosting your, your domain at using G Suite email services for your domain.

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So I would recommend that you do that. What do you say, Marco?

Marco: I totally get that business card on file whether or not whether you do it through G Suite. It used to be that Google only would allow names in Gmail, right? They wouldn't they wouldn't discourage you from using business names. But now it says everybody started doing it then it now okay so you could actually do Gmail and pay through Gmail right for driving extra drive and everything but you have G Suite there and if you have a business or that you're running or a business that you're helping them, by all means, get them over into G Suit and run everything through their let Google see that this is a legitimate business with legitimate services products or whatever it may be. So yes, I 100% agree. Go and pay Google for these services.

Bradley: And just as a quick, I'm not going to go through it guys on screen, but just write this down or take notes. It's not a hard process, there is a wizard that will kind of help you through it. But the first couple of times you do it, it's a little geeky, but once you understand how to do it, it's really simple. You have to use go You have to be able to access your domains, DNS settings which you know can either be through your registrar or if you're using something like a third party DNS, iCloud flair, you can do it there. But you got to add a text a text record for domain verification. That's to prove to Google that you own the domain or control the domain and then you add your MX records. There's five of them.

Yeah, there's five of them and they'll get the G sweet will give you those. It's it's fairly standard or easy to set up. And then after that, there are just a few additional records that you want to add like one is called an SPF record. Another one is called a D Mark record. And the last one is a DKIM signature and those are three different things that you want to add. So just write down down and then you can just search in G sweet help which when you're logged into your G sweet admin panel there's a help search bar at the top and you can just type those in like SPF records DK, I am signature and D Mark and you it'll, it'll give you help files to show you exactly how to set that stuff up. Once you do those, then you should be good to go. You know, it's also important, make sure that you do have a domain that setup with website and such that's good for domain reputation for email, or for email reputation, if you're sending from a domain email account, if that makes sense. So just adding those few things are going to help to make sure that you get really good deliverability. I do use g Suite accounts for prospecting when I'm doing you know, cold emailing for prospecting, and they tend to work really well. If you use a standard Gmail accounts like personal Gmail accounts, and, you know, free Gmail accounts essentially and you try to send a cold email within a very short period of time, your emails will stop being too delivered, they'll stop in boxing. What depends on I guess, really the volume and whether people are hitting spam and stuff like that. But if you use the domain emails and you set up those records, like I said, and you have a website on the domain, so at least you know that those are kind of things that helped it for those to the inbox. But for a standard business, you shouldn't really have to worry about much of that other than just set up those records correctly, and you should be good to go. That's a good question though.

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Would The GMB Auto Poster Strip The Meta Data And Geo Settings Of A Picture Uploaded Within The Post?

Elaine is up, she says. Would the GMB auto poster software strip the metadata of a picture we upload including the geo settings when scheduling a new post?

You know, I have no idea but I doubt that it would because we are developing knows how important that is. Marco, do you have a definitive answer?

Marco: No, I don't have a definitive answer. But it's essentially Google that strips it.

Bradley: Yeah, but yeah.

Marco: Yeah, they get the information and they know you give them all the information and then it doesn't matter if it's still on the image. All you want is the relevance and Google can also take a look at the at the front of the picture. And you'd be surprised at how much entity information Google pulls from the front of the image instead of just the back.

Bradley: Yeah. But I mean, specifically for her question was, does the auto-poster application itself strip the metadata?

Marco: Yeah. I don't have a definitive, definitive answer for that. All I can say is, if it's getting stripped out, it's usually Google that's doing that.

Bradley: That's correct.

Adam: That's something maybe we can run by St. Pat the developer find out if he knows for sure. Again, he's he's a good guy. He knows guys what the benefit of what we're doing. So I'm quite sure that that's kind of baked into the software already, but we can confirm that with him.

Will An Older GMB Account Have The Same Ranking Effect As With Those That Have Been Created Recently?

Bradley: Dan's up he says, If I have a customer that has had their GMB for some time, does the process work the same with the press advantage from the press release pointing the first post etc. is the process to rank GMB as effective as on a GMP that has been around for a while.

Yeah, it's typically more effective that way. In other words, if you use the same methods that we teach in our various products, whether it's local least for our local GMB pro and you apply those two or PR progress in your, in your case, Dan because that's what sounds like you're talking about it either any one of those methods are going to should should work better for an established GMB than they do for a brand new one. Because remember with the brand new one guys you're trying to build a reputation and we're trying to force it very quickly and if you pick the low competition areas which were the original location research training for local least bro you can typically get rankings almost overnight or with very little work very low effort.

Now if you're using the updated version where you're going much more granular and trying to target more locations and even more like metro areas and such you're still going to have a bit of a dogfight that's what I've been experiencing. So and it takes time because and here's the thing when you're looking at like location research and you're looking at even if you see opportunity because there are locations that don't have the same they're not the same zip code area that you're searching and that kind of stuff. You'll see that a lot of. At times, especially in metro areas, the the the API, the top 10 results that it pulls in are pulling in maybe locations, or GM bees that are outside of that specific location. But it's pulling them in because they're very relevant. They'll have big authority signals, such as lots of reviews, lots of images, website citations, ages is a factor. So you have to take all of that into account. So even if you target your location placement perfectly, you still have to compete with other entities out there, essentially, companies or brands, locations that have built authority, and that's why Google is pulling them in as being the most relevant. So there is still a bit of a dogfight to do with that. But what I'm saying is if you have an existing asset that's been established for some period of time, and I don't know what you know what the threshold would be to make this better obviously, probably the older the better, but if you apply those same kinds of methods, you're going to get better results than with them with a brand new listing.

Guys, there's another good question.

Do You Hide The GMB Backlinks And Sensitive Data To Protect Yourself From Angry Competitors?

Okay, Alex is up. He says, Hey guys just purchased the battle plan. Glad I did. How common is it for competitors to report lead gen sites to spam or whatever, both the jam BS in the actual WordPress sites.

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For me it's been rather rare I haven't really experienced that much I've actually had years ago when I first got into the business. Should I'd say it was it was it was actually my first Tree Service site that ever built and one of the competitors did report that one and I got it reinstated which was funny, I had to re-verify it via mail. Unfortunately, I still had the mailbox that I was using for that at the time. So I was able to re verify it and get it out and he was just pissed because we outranked him like within a couple of months, and he'd been an established Tree Service business. But that was really the only time I've had to experience it. And I'm going to knock on wood, but I hadn't really experienced that. So here's the thing. I mean, if you've got a good lead gen asset that set up correctly and it's optimized well. And it's not super spammy and you've got the calls that are directing especially you know, as always recommend to a call center where it's a valid Pete person answering the phone right away, you know that kind of stuff. It's hard to really bitch about that, you know, to prove that it's spam you know, especially if you're using surface area businesses in your location, your physical location or the address the physical address is hidden. How would they know you know what I mean? It's not like it used to be where sometimes you could still display your address if you got a surface area business, you're not supposed to display your address. So how can they know? You know what I mean? So I haven't really experienced that again, fortunately not saying it can't happen. guys just saying I haven't experienced that much.

Alex has to finish up he said. Do you do anything to protect yourself from anger competitors? Yeah, as I said, I don't display the address. That's why I'm actually not building citations as much because a lot of citation platforms still require you to display the address or you can even place a citation on their directory.

So, um, you know, again, I'm doing a lot of other stuff outside of using them because if we're using a, an address that's not, you know, actually where the business is located, then we don't want to publish that if possible. So that's just one of the things I'm doing is doing a lot of other sorts of stuff, a lot of on page stuff and other types of off page where I don't have to display the address.

Okay, you got any comments on that? Anybody?

How Do You Use GSites To Increase The Visibility Of A GMB Page For Nearby Cities?

Alright, moving on. With this house is good agents. Thank you for or thank you for offering this form to us. I have questions about g sites as a way to increase visibility from nearby city g site 1000 word article, videos, content samurai, or summary of Article links to money site and GMB website and also include several links to the web to auto or should I be cautious about them to you.

You mean can you link to your web two daughters from the G sites? Or are you talking about building links to your web two point O properties?

I would say you could do either if your web two or tier one properties and they're built well then I don't see why it would you know, again, it's just kind of like validating the entity is if we're syndication Academy guys, whether you've been through our training or you purchase done for you networks from us, that's how we do it right, we interlink all of our tier one properties. They're all branded properties. We're not trying to hide our footprint you're actually trying to display our footprint, right? Because those are all branded entities. We want Google to make the connection between all of those as being of the same brand. So I don't see why that would be any issue in either instance, what I'm saying is, if you're linking out to branded tier one properties that are well built, well optimized, then that's kind of internal linking your brand. If you're building links to your branded properties, that's fine too. I would recommend you do that instead of direct to your money site, which is what I think you're alluding to anyways, right? That's part of the reason that we use this dr stacks and G sites and things like that because their Google domains, Google properties and we can just literally hammer them and it will take it like a champ.

So any any comments on that guys?

Adam: No, I think I think that's perfect. And the setup is perfect too because you can even drop press releases into the D side and and Dr. Second power those up and Yeah, well, we've I mean, we've done I keep talking about this. We did 1 million spam links including porn and not not intentional. I just told that it hit it with whatever you got in and it was actually a anyway GSA is what we use for it. So he didn't he didn't filter he didn't do anything they just blasted it, it was it turned out to be a million plus went through the drive stack through the site onto Well, the mind is not the mind map. But the Google business map which ranked in the three packets still ranking to this day. There's nothing we could do.

As a matter of fact, the guy stopped paying. First of all, he took one of his phones. I talked about this role, he took one of his phone's off the hook because he just couldn't handle the call body. And then the fucking to stop paying with that, that just totally makes no sense why would you stop paying but he's still ranking to this day major metropolitan area highly competitive niche and it's there and last time I looked there was still a porn link indexed in his link profile. So think about that. Google has it has its index right when you go and look at the link profile in Google you do the site search and appointment comes up so Google is hey you know we like this port link for for your website. Here you go. How much better can it get that you do spam links into a drive second g site and it comes up pristine on the other end and you can push power to wherever you want it to me that's that's just incredible. And it's only been five years since it's been working. So what a loophole.

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Bradley: There you go he says do I do the same for each city that I want to rank for?

Well similarly to what I talked about with syndication networks if you know I prefer to use one brand one branded network for multiple locations if possible and so if you're talking about building web tues out for brand then you know if you want to get location specific you certainly can you can always add like a location monitor to the brand name so for example you know Joe's plumbing is the primary brand and then let's say you've got, you know, three different locations and they're all obviously different cities then you could do Joe's plumbing an input the city name for example as a modifier if you're going to create another set of web tools that are location specific and you can certainly do that you know if that's what you want to do now do stacks yeah just you can either buy new new drive or bi or build new dr stacks for each individual location or better yet create internal folders within the main brand drive stack in silo just like you, you know, essentially create like silos within the stack, okay.

So it's up to you how, again, I try not to build location specific web tools if possible, because I like to just use the branded one. You know, I like let let I like doing getting results with the least amount of effort. And so I try not to do that if necessary. But sometimes in more competitive areas, it does help to do that. And so that if that's what you're asking then. Yes, I would say you can do that too

Can You Please Enlighten Us With The New Policy Of GMB?

Toby's up. Let's have name. I haven't seen in a while it says hello, gangstas. Happy to be back in your hood. Can you explain one more time G and its new policy on GMBs?

Um, well, I would. But I don't really know. I mean, the policy is don't do what we do. That's the policy but we do it anyways. And so there's a lot of misconceptions out there now. Thanks, Toby. Yeah, there are I mean that's the thing you know, that's why we haven't really commented yet as to we don't have a definitive answer on that as to what what to do and what not to do at the moment. I can tell you one thing I've I've got my Multiple lead gen assets that I was in, I was chatting with Rob today in our slack app about this, that, you know, I've, I've been updating a lot of my stuff like crazy. Some of them are brand new listings. And I have not had a single problem with getting anything suspended. I mean, I've even done some stuff that would typically trigger re verification immediately and in the last few days, and it has not caused any issues for me whatsoever. Now, I'm not saying you guys can go buck wild right now, because there is a lot of suspensions happening, but I think there's certain things triggering them.

So for example, I mentioned this last week, too, by the way, and I don't have any problem mentioning this to you guys on Hump Day Hangouts. Because I want you guys to not make this mistake. One of the things and it's only mistake now It wasn't a mistake a month ago. And I don't know for sure that this is absolutely like an absolute rule. But I know that one of the things that I've noticed we lost about six assets in the last couple of weeks. And so I've got my team actually not doing anything.

In the like, on page work on GMB stuff, right now, I've got my team working on off page stuff. I myself, I'm still inside doing, I'm testing different things inside on, you know, like on page edits, and stuff within GMB locations, and I haven't had any suspended on me. But when my team was doing them, one of the things that we we think we identified as as a trigger was adding to the appointment URL like an ad ID page, for example, which is typically an Amazon we host those you know, we've talked us and said this publicly before but we host those on Amazon s3. If you don't know how to do it, get to buy the course the figure it out or find out on your own. But one of the things was that originally it would take an s3 bucket URL but it stopped doing that the appointment URL section would stop stop doing that after some time. So then we got smart, right and we added a redirect URL and then it would take it again but one of the things that I think is causing that is by putting something in that appointment URL other than an actual appointment app link like to calland Lee or something else, or to using the business, the Google My Business website URL to go in the appointment, you were out. Or if you had a page on a money site that had an appointment app embedded in it, that would also work.

But if you're if you're still staying strictly within the Google ecosystem, which is what we've been primarily doing, where we don't have an off page, you know, we don't have a self hosted site then. We've been using the GMB business side is the primary website and then using yet ID page in the appointment URL section. And I think that that's an issue right now. So I said this last week, guys, just don't link to that in there. I would recommend not putting anything in that appointment you are Unless Unless it's a valid appointment URL or app or, or if you got a money site, and you want to put the GMB business site URL on the appointment URL. I don't think that's going to be an issue either, but if you start doing that, I do what you should be by the way.

Creating that page, it's super powerful link to it with a contextual link from the GMB website. That way, you still get it in there, guys, you're still getting Google to go crawl it from the GMB asset. It just doesn't have to be in the employment URL. And we did that because we were able to, but if that's one of the trigger points, which I think it is, I don't have 100% certainty on that but we noticed that that's one of the things that when we had six we lost six assets in a week and what my builder Joe was the one that was the one that said that he thinks that that's what it was because he noticed that it happened on three of them right after he had added that URL. So I recommend just not doing it for now until we know for sure that makes sense.

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So as far as what is the actual what are the policies while the policies are don't spam? Are you going to abide by that because I sure as hell not you know, so essentially that's, that's what it is. So we just got to keep playing around in there until we figure it out. Now, I know some of you guys don't have the resources is to be able to, you know, burn through a bunch of GMP. And I get that. And that's part of the reason why we're still testing and figuring out what it is. But like I said, I've done a lot of on page edits and stuff right now. And I mean, just today alone, I did a lot of stuff that would have typically required re verification or suspension, and it didn't cause any of that. So I'm just just letting you guys know, until we figure it out. I would recommend that you just tread lightly, don't do anything super spammy. You know, take things slow, as Marco always says, make a couple of edits, you know, or one big edit or something, and then get the hell out of there and leave it sit for a couple days. let it marinate, right that that it season, let that kind of settle in before you go back in and change a bunch of other stuff. What do what do SEOs do SEOs go in especially when you got a team and processes developed like we do that go in and like within you know, two, three hours they've completely optimized everything and added photos and posted and like you know, I've done everything and that's business owners don't do that because they don't know how to do that.

You know what I mean? So if you act like a business owner or if like Marco said, if you go in as like an agency through a manager account, make some edits. I always recommend removing the manager account afterwards. But that's something else, you know, there's different things that you can test with, with some of your own assets. assets, excuse me, but just think about, you know, what looks natural, a business owner wouldn't go in and fully optimize and, you know, in one fell swoop because they don't typically know how to do that kind of shit. A manager might, right. But I also believe we've talked about not having, you know, using a manager if you're targeting one vertical, don't use that same manager account for every account that you or GMB that you log into. Because that's a way that their footprint could be created. use multiple manager accounts. For example, guys, probably most of you have a shit ton of syndication networks, at least I hope you do, which means you've got a lot of different Google accounts. So you could use those different Gmail accounts that you have for various profiles to actually act as a manager where you log into one of your make some changes, and then log back out and remove the manager for the owner account, if that makes sense. And that's something that you could do to reduce potential footprint issues.

That was another good question.

Robert Nelson. He's a new mastermind member. I had a call with him yesterday. It was great. Glad to have you.

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Is There A Way To Automatically Randomize Images For Posts When Autoposting Using GMB Briefcase?

Robert says, Hey, guys. Great to be in here. When auto posting using the GMB briefcase Is there a way to automatically randomize the images used for posts so they are being scheduled monthly?

Yes, it's called it with the briefcase. Yes, that's got an image spinning. I think you have to upload them via CSV and I have not tested with that yet. It's because I just haven't taken the time to learn it. But I don't know where I can point you to. For the training. We have a slack group Robert, that was there were some beta testers for the briefcase, we can probably add you to that because you're in the mastermind, guys. You have to be in the mastermind for stuff like that. Sorry. But if you're if you're interested in that, Robert, ping me in the mastermind Facebook group and I'll see if I can get you added to this slack group for that. And there's a lot of training and stuff in there for that. And there's probably training files in the briefcase for that. I just haven't seen them there. So anybody know for sure.

Hernan: Oh, that's actually a good question. Bradley will need to double check. But yeah, that's something for sure that you might want to join the mastermind for that. And not only that, but also for the calls that you get, you get an onboarding call, and then you get a 90-day call follow up. So that is pretty cool, too.

Adam: Yep. Yeah, the only other thing I was going to say if there is any issues to and you want to do it on your own, you know, if he can let me know, because I do some of the stuff with spreadsheets before it was added in there where you know, you're randomizing some of the stuff on your own which might come in handy and some other places.

Bradley: Yeah, so maybe that would be a good thread for us to start in the Facebook group for the mastermind anyways, and we got a mastermind webinar tomorrow guys, so now might be something we can talk about there too. But yeah, Robert, I'll see if I can get you out of To the slack group I just picked St. Patty's the developer see if he minds if he doesn't mind I'll squeeze you in on there okay. let's say what's up clan Adam? That's cool when did you change your was that different?

Adam: Yeah must pull from Facebook I think I updated a couple days ago It looks like a boss

Hernan: oh yeah that's from Nashville yeah.

Have You Seen Results With The Mapping Techniques Of Peter Drew's GMB Dominator?

Bradley: Jim what's up. Bradley, in the past you mentioned Peter Drew' GMB Dominator, not by name as it didn't have a name yet. I just saw the beta testing pricing today and wondered if you have seen the results with these mapping techniques that software it's 100 or $500 one time $100 month shiny or legit.

You know, it's a legit tool. There's no question it's a good tool. I've been actually consulting a lot with Peter drew about that stuff. So yeah, it's cool. I mean, I haven't tested all of the software some of the new stuff that just comes in the last couple weeks I haven't had the time to but a lot of the let's just say there's going to be some collaboration between us anyways guys.

If you end up purchasing it, you'll see that I added some preliminary training on. It's kind of a teaser training for we're updating the video lead gen system specifically for outreach and prospecting, to monetize lead gen assets. And I'm working on that currently, right now, as a matter of fact, like in the last week and a half now, I've been working on that. And so I think we're going to launch that in April. And that's going to be a complete update to the already existing product. And it's going to include a whole bunch of resources and methods and processes and stuff like that for monetizing lead gen assets. Or for going and targeting on non-owner verified profiles to get your foot in the door. That way using video emails is the primary prospecting method. And so and you'll see that if you end up checking on a gym, it's I think it's a good product, you know, just like anything, you have to use them and use them consistently those kinds of tools to get results. So just keep that in mind. It's not like a one-shot you buy these things. You go run one campaign for something and you're done. You've ranked if you're you know you're successful in your you never have to work again it's not like that even with those tools that are simple tools which is why I like them you have to you know use them repeatedly and usually run multiple campaigns per project in order for you to get results. So just keep that in mind but yeah absolutely, I would recommend it guys no doubt.

Okay. New Battleplan executor here. It looks like a lot of what how we Schwartz used to do in the early days of I am great stuff. Okay, I'll take your word for it I don't know who our Schwartz's.

Adam: That's a name from like 2008-2009

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Hernan: And that was the guy more time than I thought I think the guy got pulled up by Google security in one of theirs. I can't remember exactly what happened you will have to I'll have to look that up later but something happened in one of the guys got a lot in Google's nerves so that's a good nice to see men and thanks for buying the battle plan. Rishi

Bradley: You guys, that was just a year or two. I started in 2010. So that must have been right before I got involved with internet marketing. So sorry. Go ahead.

Hernan: You were too young for that.

Bradley: Yeah. Well, I wasn't too young. I just hadn't started in digital marketing it that's all.

How Many Network Is Enough To Get Enough Traffic To An Affiliate Marketer In YouTube?

My question lies and having enough first doing more than necessary and getting slapped. I mean YouTube based affiliate marketers starting in a new market. For this, I have set up one email address, which I used to create an over a dozen other web properties and implemented the battle plan. I've also started my YouTube videos as part of the bonus. That's great. I'm glad to hear that. My question is, Is that enough? Or should I be creating more and more web properties like I am keyword based content? Or can this one network with the siloed videos on YouTube provide me enough horsepower and bring enough traffic to my videos?

Now for videos guys, for you, specifically Rishi if you're doing YouTube stuff go nuts. With networks you syndication networks, add as many networks to your channel as possible and not just tier one network. In other words, not just where the YouTube channel triggers syndication two networks, I would recommend also creating second to, you know, to tier networks. And if you want to go beyond that, you certainly can. You can go, you know, third tier networks, fourth tier networks, I don't recommend that only because it becomes a bitch to manage. I've always preferred to stop it two-tier networks, which means and again, if you've been through syndication, network training or syndication Academy training, or if you purchase a two-tiered network from MGYB be which we will set it up for you, you could always go back through and reverse engineered if, you know, if you're not a build a single tier network that's triggered directly from the YouTube channel and then you see a two-tiered network you'll you'll you'll know how to do it because you're just going to use the RSS feed from the blog properties on the on the first tier network. So like blogger, Tumblr WordPress to post to republish to the second tier network and it's very, very powerful and the different sizes with YouTube there's no footprint issues.

If You use the app, what's the way that we teach, okay, if you start importing the video descriptions and republishing them and all that kind of stuff, you can get web 2.0s terminated and that can look spammy so I don't recommend that. I recommend that you do exactly what the app what's the way that we designed them because I tested all that stuff guys and there's a reason why those outlets for video syndication networks were set up the way that I did because there are no footprint issues there. And the reason why is because all you're acting as is a publisher for Google at that point because all you're doing is syndicating Google embed code and then a link back to the channel and or a playlist that's it. So like again, I don't see how that could ever be an issue and it's never caused a problem. And so what I say is like usually when I was when I was still I have a lot of aged themed video syndication networks now that I use so I don't really build them anymore or even buy new ones for that matter.

Um, but when I was doing a lot of that and building a lot if I was going to test a new channel like a new niche, a new industry then what I would do immediately go with two or three, two-tier syndication networks attached to the channel right off the bat like right out of the gate, I'd have at least two or three two-tier syndication networks. So that's essentially four syndication rings per network to tier syndication network right so I would have anywhere between eight to 12 syndication rings being triggered from one YouTube channel right off the bat and so I would recommend that, yeah I mean go nuts with that as many as you feel like building or buying and you know to add to your arsenal do it because it's only going to get make it better and easier for you to get results from your videos that way. But I would recommend also Rishi to go back to the last couple Hump Day hangouts that from last week and I think the week before especially I know last week we talked about it but this is over the last several weeks let's put it that way. We've talked a lot about how one of the magic secret sauce things that you can do besides embeds and backlinks which is kind of traditional SEO for videos guys. Just push a little bit of traffic into them and watch the magic happen then it's like it's like it comes alive when you just push a little bit of traffic. And I'm not talking about just shit spam traffic that you can buy from Fiverr gigs although there is a little bit of a benefit to that. But there are ways that you can use YouTube ads for example, to push traffic into videos specifically that if you've got embed them cascading through and embed network your own syndication networks, whatever and you've applied some traditional link building and things like that you start pushing a little bit of traffic into that whole system and you'll see that like everything it'll start to rank really really well.

And again, we see if you didn't know that order bump which was one of the things you could have purchased in buying the battle plan about Google Ads pro or was it your local ads pro or something like that I don't remember what you guys call it yeah the killer local ads training Yeah, the killer local ads training, which was essentially the YouTube training I did specifically showing how to do what I'm just talking about that was an order bump and if you didn't get access to it well. We may be able to if you reach out to support. Adam Don't kill me if I'm wrong for saying that.

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Adam: I'm gonna kill you

Bradley: But that's something I would recommend that you do because it's going to really really help but yeah don't worry about footprint issues with as long as you're using the app what's the way that we teach you're going to be good to go stack as many networks as you want, okay? Does anybody want to comment on that?

Hernan: Oh I like that I am still and beds were really well for YouTube video so if you combine the power at some point he wasn't even funny like it was really broken the fact that you could go live on a bed and a bunch of places in the new rank first instantly not for injury attorney but for something similar but that still works really well so if you pay that live streaming, it still is. It's very well still up that lethal combo so yep, yeah.

Bradley: So focus on building up your primary network that's branded for your YouTube channel. Typically, you want to brand that you're you know you're that. That's like your branded network for a channel, right? That's the one that you really want to build up as far as, like, additional link building to the network properties is perfect for that. So when, by the way, we have that we have that available in the back end, I don't think we have the public page up yet. But the link building service in our store guys is going to be available very very soon, I promise.

So that's what I would recommend is that you continue boosting that your branded network for your channel but then like I said, as far as you can build persona based channels and just or similarly themed channels, right that is, excuse me networks, that similarly themed networks that you can stack as both tier one networks as well as trigger tier two networks because what I found through testing guys was that if you have like let's just say that you got 10 syndication rings and you had them all triggered as a tier one so they were triggered directly from the YouTube upload or live stream, then a lot of times you'll get really quick rankings from that like you'll get the videos will jump, you know, to page one or page two right off the bat. But then they'll start, they'll start to slip down in the rankings rather soon. I compared to, if you were to take those same 10 rings, and let's say you did three, you know, two or three, two-tier networks out of those instead, then they might not rank as quickly. But when it does rank, it tends to stick longer. And at least that was, you know, I haven't done a hard test on that now, and probably two years, but that's was I did extensive testing on that several years ago. And I found that when you use the two-tier networks, they tend to stick longer if they even if they don't rank as quickly they tend to stick once they rank longer if that makes sense.

As a good question to we're going to keep moving.

Should You Hold Off Doing On-Page Work On GMBs Until The Wave Of Suspensions Subside?

Grant says that we could go on Hump Day hang out, you were suggesting to hold off on doing on page work on GM B's until the current wave of suspension suicides? One a week later, Is that so your recommendation? Well, that's up to you. As I just mentioned, Grant

Hey, so I already answered and I see that you saw that or heard that. So that's good. I would recommend, you know, that's up to you go in, and I would do a tentatively. So, if you've got raised, which I know you, probably you do grant because you were in the pope who live group with us. And so that was one of the objectives of being in that group was everybody was to build their own Build Team. So if you've got a team doing it, I would recommend maybe you go in and do some of the off page things that you want to do so that you can see firsthand what you're doing. And if you get a suspension, then you can start to deduce you know, what may have triggered that whereas if your team does it, they might not you know, I'm not saying don't trust your team, because my team actually was the one that notified me about like the ad ID the appointment URL thing so and I trust that that's that was probably it. And that's something that I've avoided doing for the last few days as I've been in making on page updates, even brand new like I've just got a brand new one delivered today and I was in there. I literally went in.

And I did some stuff that would have absolutely triggered re-verification a couple of months ago. And it was perfectly fine. In fact, I did it twice just to see because I didn't believe the first time that it was it took it the way that it did. So I did it a second time within two hours. And it took it still valid still there. And in fact that said edits pending and about 90 seconds went by refresh the page and it was fine. And just like it had taken the edits that I had made, which typically would have re-triggered or trigger verification. So, Grant, I would recommend that you go on and do that yourself so that you can kind of, you know, very like dip your toes in the water before jumping in, you know, I mean?

How To Expand A GMB To Another Adjacent Suburb?

Wills up, he says, I have a client that dominates for a suburb and GMB, how can we target locations that are 10 K or less that are not that they are not showing up, for example, they don't show up for the next to Jason. suburb three k away. I don't what is, I'm not sure what three kilometers, Excuse me.

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Well, there's a lot of. To do that will, it's kind of something we're not gonna have time to really explain here. But I mean, and also, that's something that we cover Marco covers and local GMB Pro. And it's called expanding the central at least that's what Marco calls it. So there are things that you can do with an existing listing to where you don't need to create another listing to actually expand. If you have a self-hosted website, you can add pages and target like what that you can call them geo post or geo pages specifically, and set up silos, location-based silos for those areas and produce content where you're targeting that type of, you know, landmarks and, you know, things like that, that you can, you know, I got a VA that I trained how to do that kind of stuff. If you've got a self-hosted website, you can do some additional things that way, because you can create silos you can still do that with your GMB to but again, we can't really share those methods here on a free setting. So I would recommend, if you don't already if you're not in local GMB Pro, that's the perfect training for what you're trying to do. Would you agree, Marco?

Marco: Absolutely I mean it's not that difficult to extend or expand this the century. I have some people say move the centroid well that'll that'll get you suspended more often than not so if you don't want to get suspended if you want to be like careful and take care of your asset that you have to look to go from where you are to where you're not and that's as far as I'm gonna go with that yeah.

Should You Separate The Alpha And Beta Keywords In One Ad Group?

Bradley: Frankie what's up Frankie he's hard at work on ads I can see says hey guys question for you is creating specific scab which stands for single keyword ad group for each and every keyword and a beta and alpha campaign with keywords specific optimized landing pages and metadata for each keyword etc. worth it or is it okay to have them in one ad group? Thanks.

Okay. That's a great question, Frankie. Um, first of all, on your beta campaigns, I don't do single keyword ad groups, right? That's only an alpha campaign. So beta campaigns are typically you still want to create ad groups with your beta keywords which are typically just going to be a very small handful of keywords guy, Frankie, because it's the modified broad match, right? So because it's a modified broad match, you don't need many keywords and a beta ad group, because you really only need your short tail.

The most important thing with the beta ad group is your negative keyword list, right? That's where you want to spend your time building up is the negative keyword, negative keyword list. But the actual keywords that you add for targeting purposes that which are modified broad match, it's usually just a very, very small handful of keywords per ad group, right? And you want to make sure that they're closely related in each ad group. But usually, I don't have more than three or five keywords max in a beta Group, a beta ad group now you're single keyword ad groups that you can have if they're if they're a similar type of keywords, very similar.

First of all, Google will even, by the way, guys, the Google Ads platform has gotten incredibly I mean, so much better. In fact, it used to be like I said. I've been talking about the Display Network getting so much better. But the search ads have gotten so much better to, if you go look at the recommendations, a lot of those recommendations, which again, two years ago, I would have said, Don't follow the recommendations, they'll spend your money back more. But if you start applying some of the recommendations that Google gives you, you'll see your performance, your ad performance going up your cost per click, going down conversions going up, that kind of stuff.

And so it's the AI the machine learning artificial intelligence and all the automated bidding strategies and all this stuff that they that's available now. And the ads platform is really really good. So I what I do is I recommend always starting off with all your campaigns managing them manually, to begin with, until you get a set, you know, some good data in which might take you two weeks, it might take you six weeks. That's up to you and what your ad spend is really, but once you got enough data in there, start taking a look at the recommendations that Google provides and start applying them make notes of what you do. Keep a Google doc and make notes date, take dates and notes of when you've applied. Changes or recommended you know recommended changes that Google provides and monitor your you know, take a screenshot of what your results were when you applied that change or recommendation and then go back two weeks later or a month later or whatever and then take a screenshot of your results since that change was applied and see if your ad performance is better because if it then leaves that recommendation in place if not then remove it take it back to your managing the campaign manually so anyways that's what I was trying to get at with single keyword ad groups it used to be where there would be you know for example singular version of a keyword or plural version right so like let's use remodeling contractor plus city right so whatever that let's just use Cole pepper that's where I'm at so remodeling contractor called pepper or remodeling contractor in called pepper or Remodeling Contractors in called pepper VA. Those are all very similar keywords and so in the past a single the alpha group in the alpha the alpha group, I would have every one of those variations in their own separate as their own separate keyword. They would all still maybe target one landing page but that would i would have inserted each one of those is exact match keywords in that particular alpha alpha campaign or alpha ad group.

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But now if you do that one of the recommendations is and I think it's just for ease of management but Google recognize those those as being like singular and plural version is the same keyword so even though it's in you put it an exact match brackets you don't have to put all those different variations because Google will still serve your ad even if it's not exactly as it like if you just use one keyword one exact match keyword type in the ad group Google will still display your ad for the plural version or if they add the VA modifier, and in this case, like Cole pepper and Cole pepper VA, Google will still display that and that's a change that just occurred kinda recently and again, that's because machine learning has gotten so much better.

That makes sense. So my point is, yes, Frankie to make management a little bit easier. Beta groups should only be a handful of very closely theme keywords where you want to spend your time there is developing your negative keyword list as far as your alpha campaigns. Yeah, as long as they're very closely related. But again, you really don't even need to create a bunch of keywords in the alpha list because Google will still display your ad now for what it knows to be. What do they call them? Shit, close variants. That's what it's called close variants. Okay. It was a good question though.

Okay, cool. We're almost out of time, guys. Marcus says via spam links which are not indexed by Google. Do I need to worry about them know?

You mean if you have spam links pointing to your site?

Should You Be Worried If Spam Links Are Not Indexed By Google?

Uh, yeah. No, I mean, I'm not sure what the question is. Mark is if you're asking if you have spam links pointing to your site that aren't being indexed by Google, do you need to worry about them, kind of if it's to a money site only because just because they're not indexed doesn't mean Google doesn't know about that.

It's most likely that Google knows about them. One of the ways you can tell is go to search console, look at the links to your site. And you can download a report. And you'll see that there are probably a lot of links that are linking to your site that are not indexed in Google. Google knows they're there, or else they wouldn't be in the report. So that's something that, you know, Marco doesn't ever disavow and stuff. And I haven't had to do that shit. And a couple of like, several years, but I used to disavow spam links, and it would work I've recovered sites from penguin penalties from that it's a pain in the ass. I don't like doing that kind of shit anymore. But anyways, if you have spam links that you're using to push something that isn't indexed in Google, don't worry about it. You can try to get them indexed. You know, we have a service that eventually will be up hopefully the next week or so. And our link builder, he does a lot of spam links to, you know, in the correct way. And one of the things he does is always submit them to indexers. But just because they go through the index or doesn't mean they're going to be index. All you have to worry about is Google become aware of them. And typically Google will become aware of this. Sooner or later okay? Good question as well.

Paul says: if you're a G Suite customer Google Plus for your G Suite account should remain active contact your G Suite administrator for more details? Okay, cool I could care less about Google Plus anymore. Find out why they are not indexed a lot of those a lot of those are infected disavow those yeah see that's I agree with Clint in that respect.

You know, I like to I've done it in the past I don't really mess with that kind of stuff much anymore like off page cleanup and stuff I don't really have to but yeah in the past that's what I would do. So I agree with the plan.

What Are Possible Reasons Behind The Increase Of Bounce Rates?

Dan says I set up two domains along with two g sweet accounts to do cold email sequencing using prospect rocket bounce rates were up to 30% even though I didn't mean that was probably look up.

I hadn't I hadn't really shouldn't results from prospect rockin I'm not trying to talk shit about like David Sprague's he's got a lot of tools that I actually do use like rap videos are great for meetings and that kind of stuff.

But I had something to do with running things through prospect rocket. I don't know if that's still the case but I had terrible I mean like I couldn't get my inbox at 30% and I haven't even used it

Adam: Bradley so maybe you can clarify but is that what it was scraping or what is sending?

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Bradley: Cold email sequence bounce rates were 30% that means about 30% of them were bouncing back well are you verifying your emails, Dan? The emails that you're the email list that you're sending emails to are you sending running them through like never bounce for example like that's something you got to worry about if you're if you're using something like lead Kahuna, which is the scraper that I use again David sprigs product so great scraper. If you're doing a lot of mass emails, that's a great scraper. If you're not doing a lot of masses, you're doing more targeted stuff I would highly recommend leads recon. So like the video email prospecting that I'm developed like the updating that now for Jambi monetization, asset monitoring, you know, lead gen asset monetization and I'm doing very targeted email Sales again back to my roots which is how I really started my agency so I'm doing individual video email so for that leads recon is fabulous. But if you're doing a lot of mass cold emails then yeah leads lead Kahuna is great for that well. You can use the never bounce and bright verify as part of the software which will go check them but I would recommend that once you filter your list your output list your export list with your con you know contacting those that you still go upload that CSV file to never bounce and only download the valid emails output so don't double dip because I made that mistake and we burn through a lot of money verifying emails like three times because we use the never bounce settings and lead Kahuna and right verified but then I would still output the export file and then upload it to never bounce because it would still find additional invalid or spam traps or unverified emails that I would have been sending to which will lower your domain reputation and low and will cause your email to inbox less and less over time, so that that's why I recommend that damn what I would tell you to do is just second leads going to never bounce is built in.

Yeah. But I still would recommend and I and again, guys, I've tested this over and over again, if you take that same export file, even if you used never bounce as part of the lead Kahuna scraping process, if you export that CSV and then go to never bounce and upload it and then let it process and then you download you can download all and it will have a column and show you what the status code is for each one of them. You'll see you'll still end up with many of them that are either invalid or will be what they call catch all on verified and that kind of stuff. So I would recommend either just running using just bright verify in league Kahuna itself and then manually editing or uploading them to never bounce once you've generated the list. Okay? but yes, that's what I'm saying. It scrapes crappy emails you have to verify and never bounce.

So yeah, Dan Absolutely. That's your issue right there. That's your issue. You're sending emails to shit. You're sending out emails to shit email addresses, right? A lot of that stuff's going to bounce. And it's going to be that's going to lower your domain reputation. In fact, I would probably recommend if you've already hit 30% bounce rates, abandon those domains. And remember, you can add additional domain aliases to the same gG Suite account. So I would abandon those domains and go by similar domains and add them as G sweet emails as domain aliases, and then start emailing again. But make sure you're doing the never bounds. Okay?

Oh, cool. We're almost done. And I thought we're going to go way over me. See what's the last comment was here? Yeah. Okay. All right.

Does The Opportunity Lie Greater In Mass GMBs or Client-Side GMBs If You're Just Starting Out?

Calvin says if I'm just starting out, does the opportunity like greater and masculine bees or client-side GMB or both? Really? Both? Absolutely. That's good. Both in both. That's cool. Both Yeah, absolutely. Both. The thing is guys then there maybe you know, it may, it's getting harder and harder to verify.

And Google is going to continue making it harder. And I've been predicting that since, you know, we really started pushing building additional GMB assets. Because I know it guys, it's all that's the case of SEO, anything. Anytime something works really, really good people catch on, and they do more and more of it, and then they get shut down. And then we figure out another, it's a cat and mouse game that we play. But I know my prediction has been that it's going to be more and more difficult to verify. And so you know it while it's still available, do that, but at some point is going to become damn near impossible without providing corporate Docs or screen, you know, like, you know, things that can absolutely verify that there's a legit business at that physical location. And that's going to make it harder and harder. And so that's why it's good to do it while you can. Because if the more that you have to practice with for example, the better you will get so that when that time comes, you'll be able to get results from just working on individual GMB assets that are you know, bonafide is part genuine business type stuff so I would do both. Okay.

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Okay the fact that you are consulting with the tools make me feel better about using He must be talking about Peter drill yeah I've been chatting with him almost on a weekly basis and he's in Australia and I'm in the state so it's like a 15 hour time difference so I've talked to him at 6 am in the morning and it's like 9 pm at night on his end and we've done that several weeks in a row so he's got some good stuff going on then.

Dan would the Peter drew software be a waste of money for service-based companies that wouldn't have driving directions to their business address? well I don't know if I'm allowed to say this… there's there's an update coming down. I was going to ask this but forgot to do so for what's the replacement for all the map stuff? There's an update coming, okay? Just that's all I can say – there's an update coming.

Quintin says hello I'm a full time musician I'm looking to spam My name quit and revenue- we talked about this last week when.. yeah?

Adam: this is a different question though I like the way that he's using discuss to spam.

Do You Still Recommend Press Releases To Increase Visibility?

Bradley: Keep doing it. All right, all right let me let me start reading it again then because the opening part of it sounded exactly like the previous question that we asked. Hello, I'm a full-time musician. I'm looking to spam My name, quitting revenue so much that people think I'm the mayor of Charleston South Carolina when you Google Charleston. Do you still recommend press releases?

Absolutely. Absolutely. I love press releases still use the shit out of them all the time in fact I use them heavily so I would absolutely recommend that. One of my videos content press for my name blasting and Charleston every other hour or something about me as posted 24 hours a day any recommendations um. Yeah I mean one thing is if you're if you're brand is Quintin rabbit, or like your name is your brand set up a GM before that, I don't know why that wouldn't be possible.

You know what I mean? Like I don't think that's it because I know that realtors do it right. Doctors do that sometimes, you know, they were they have their brand, their, their name is like their brand and like that's their business. So they, you know, I can't imagine you couldn't do it as a musician. So, set up a GMB use that to put publish GMB posts consistently and regularly, just like you probably do on Facebook or, you know, whatever other your social networks are, you know, I don't do music marketing, but SoundCloud, probably in a lot of other places. So I would recommend that you, you know, use Google to because remember, that's you want to, we're trying to feed Google what it wants. So, use a GMP set yourself up as a branded entity, even if it's a personal brand use that press releases is great for that that's gonna help to build authority. Something else you might want to do is, you know, try to reach out by the way, in your case, I would say try to reach out to some of the local news and media stations and stuff like that and try to develop like, I mean, don't spam them. That's not what I'm saying. But I'm saying try to develop a relationship with some of the local media type people or newspapers and or local magazines like event magazines, and things like that, or event blogs, that kind of stuff. And see if, you know, you can get posted on local event boards and things where you can, you know, kind of like not like I said, don't spam them. But when you have bigger events, and, you know, place concert events or things that you're going to be at performing at that you can contact them with a well written press release. And they'll publish for you right, and get picked up on the local media websites and perhaps even get some TV airtime, you know, get some featured on local news and stuff like that. That's what I would recommend doing. In a case like yours, I would absolutely do that because you're trying to build your own brand. And there's no better way to do that than to get local press from it like and not just press releases that you spam out there. That's a good starting point, but like to get actual local journalists or broadcast journalists to do to run stories on you, right, and that's perfectly legit. And that's perfect. You're perfectly capable of doing that if you try to develop a relationship with them.

Go ahead and spam away until then, though.

Alright, guys, I gotta wrap it up. Quinces, I predict verification will be paid to play. Yeah, you do that. And like I said, I'm, you know, showing corporate docs like utility bills with the company name on it with the physical address showing and that kind of stuff that's something I've had to do already not for the lead gen stuff but for for actual businesses that i've you know manage that have moved locations and they didn't have access to their original GMB that was verified so we had to produce corporate docs and things like that in order for Google. But I mean, it was easy to do once once we get Google what we wanted within 24 hours it was moved and ranking you know what I mean? So I think that's what's how it's going to go. Or like Clint says there may be a paid pay to play version of it.

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David No, there's not. We keep it cheap enough to where you know, we don't have to provide discounts for upgrades for that

You guys aren't anything on a radio. A new version of SEO ultimate plus. Yeah, it's been it's been in beta for a couple months now Clint.

Adam: I talked to Jeffrey every Wednesday after Hump Day Hangouts and asked him Clint so I'll make it a point to go and ask him and as soon as as I know something it'll go first into our semantic mastery mastermind.

Hernan: That that's who receives all of our all of the benefits as soon as he tells me Yeah, it's a goal we got it you guys will be the first to know in our semantic mastery mastermind Yeah, because people ask about that all the time So…

Bradley: Alright, guys gotta run. Thanks, everybody will see you guys next week. mastermind webinar tomorrow for those of you in the mastermind. We'll see you then. Bye everyone. See ya.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 225

By April

Click on the video above to watch Episode 225 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Adam: We are live very quickly today. Hey everybody! Welcome to Hump Day Hangouts. This is Episode 225, two hundred and a quarter. Today is the 27th of February 2019. We have got some great announcements for you. But before we get into that, we're gonna go down and say hi to everybody. Starting on the left, Chris, how are you doing, man?

Chris: Doing good. Exciting day today, especially with all the good stuff going on in Semantic Mastery.

Adam: Definitely, definitely. Hernan, how about yourself, how are you doing?

Hernan: I'm doing great. I'm super excited for today, super excited for Funnel Hacking live last week, it was awesome. We have a lot of good stuff coming up for you guys, so stay tuned. We have a lot of good stuff coming up for you guys today, actually. So it's gonna be awesome.

Adam: Oh, I just have this T-shirt on, how random. All right. Well, anyways, moving right along. Marco, how are you doing?

Marco: I'm good, man. What's up?

Adam: Nothing, just chillin'. I was hoping for a weather report. It's kind of overcast and nasty here. How about you?

Marco: It's over-sunny and sunny here.

Adam: Bradley, how are you doing? What have you got, snow, hurricanes? What's going on?

Bradley: I don't know. I haven't been outside since about 6 o'clock this morning because I've been working all day. But it looks sunny, with the temperature. Anyways, hi!

Adam: Well, I see you've got your nightshirt on too.

Bradley: Yeah. We got the memo, apparently. Mine is fading now because I wear mine more than you, apparently.

Adam: Yeah, yeah. I might have just gotten one for the conference I was at. So shout out to Dan, if you're watching, good to see you, man. We bumped into Dan and his wife at Funnel Hacking Live. It's always good to see people. We met a few more people who knew us from Hump Day Hangout. It was really cool to see, Hernan, I think you met up with a few people, [inaudible 00:01:52] my mind while I'm talking I can't remember anybody's name.

Hernan: Yeah, for sure. Adam reached out to me and he was a big fan of Semantic Mastery. He had a digital marketing agency and he was listening to Hump Day Hangouts pretty much every week. So yeah, it's good to see, “Hey, you're from Semantic Mastery. I know you guys,” and that's pretty cool. That is pretty cool.

Adam: Awesome. Well, I'd like to say this every time, if you're new to Semantic Mastery, first of all, thank you very much for watching Hump Day Hangouts. This place gets your questions answered, you can just put them on the page. If you're watching the replay, just go to semanticmastery.com/hdquestions and ask your question there. Then you can always come back, we timestamp the video so you can watch later whether you got client calls, you're working, whatever it is.

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Then the next thing we always tell you is, because people ask us, where should I start with Semantic Mastery? Well, you should start with the Battle Plan. Today, the Battle Plan 3.0, bigger, better badder, expanded, has landed and we have got all sorts of good stuff in there. We're going to talk about that a little bit more, but I'll be putting the link on the page. I highly suggest you grab that. We got some kick-ass bonuses. I'm not gonna read it to you. I want you to go check out the sales page. Personally, I like it because I made it, but secondly, we got just a like laundry list of some cool stuff we put together for you guys. So please go and check that out.

If you've already done that and you're looking to take things up a few notches, if you're wanting to grow or you want to start your own local digital marketing agency, then we would love to have you join the Mastermind and you can find out more about that at mastermind.semanticmastery.com.

Bradley: By the way, I wanna welcome Robert Nelson. He just joined today. Robert, I reached out to you via email to schedule your onboarding call with me. Welcome to the Mastermind. I hope to chat with you next week sometime.

Adam: Outstanding! Looking over things real quick, I wanted to tell you too, I've skipped this while I was excited about talking to the new people, but if you're checking out the replay or you watch these on YouTube and you're checking this out sometime in the future, click the subscribe button, stay up to date with all the Hump Day Hangouts, all the video clips we put out, all the training, all the good stuff. It's great way and free way to stay up to date.

Let's get into it. I need to pay some stuff on the page. Hernan, or you guys, can you tell them a little bit more about what's going on with the Battle Plan?

Hernan: Yeah, for sure. The Battle Plan was born because, I think it was like two years ago and we have been putting out like, Bradley specifically, he's a content machine, and we have been putting out a bunch of content, a lot of content pretty much every week, between Hump Day Hangouts, between the Mastermind sessions and whatnot, the groups and whatnot. So a lot of people are reaching out and saying, “Hey guys, you guys are awesome, but we need, or we feel we need something that we could actually grab and take a look at and say, all right, so I am at this stage, I have a new website, what step one, what would Semantic Mastery recommend? What would Bradley Benner do?”

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Basically, we kind of developed that step-by-step framework so that we knew a lot of people that were coming that they would have like new websites and, bam, we developed a framework for them, each websites we develop a framework for them, YouTube videos, we developed a framework, local websites, we developed a framework. We have been adding up, taking out, subtracting, adding and updating to the latest and greatest stuff that we have been finding throughout these past few years.

Now, this edition, the 3.0, the SEO Confidential, we have added everything that goes into Google My Business, which is something that we didn't have on previous versions. Now it's there. So if you're optimizing Google My Businesses for clients doing lead-gen and whatnot, this is the type of stuff that you wanna get. We have also added a bunch of additional bonuses.

Not only that, when you're getting the Battle Plan, which is again of kind of a feel manual, you go through it, you know exactly what you do, where to order, what to do, in what quantity, in what power and whatnot, you also get access to a webinar that we recorded that is basically the Battle Plan in a webinar format. So I think that when getting the Battle Plan you're sending yourself up for success with your local digital marketing agency. Even if you're doing info products, if you're doing affiliate, it also works as well just because of the fact of how specific it is.

If you want a million different things, that's not your thing, that's not what you wanna get. But if you want to simplify way of applying the Semantic Mastery knowledge over the past five years, then that is the guy that you want to get pretty much.

Marco: Can I just add that simply does not mean bad. We boiled it down. It's a step-by-step instruction so that anybody could come in and follow what we do, how we apply our own training. Because Bradley does training, I do training, Hernan does his stuff, and we have to have a way for people to know, okay, so if I were to approach this, how would I tackle this step-by-step? So that's what was done in the Battle Plan.

Just because it's simplified doesn't mean that it doesn't work, that it's bad. We're hardly charging anything for it, anyway. But it's just a way for you to go and take a look, okay, so these are the things that I need to do. If I follow this formula, does this guarantee me success? Oh, fuck no. Nothing guarantees anything. The thing that we can tell you is that this is what we do and the things that we apply to get our success online. These are the things that we have done.

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If you apply it and if you follow everything in sequence, I mean, nothing's guaranteed and in this world, especially not when you're dealing with the 800-pound gorilla in the room, but this guy, there's some absolute fantastic tactics in there that will help you overcome that 800-pound gorilla. I mean, you can go and do the Google tickle. When all is said and done and you're still having trouble, you can go in and you can still hammer Google and make the needle move. It's just how much work are you willing to put in towards your success? Because nothing in this world is free. I'm Christian, and so if you don't work, you don't eat. It's very plain. So guys if you don't put in the work, how can you expect to be successful on the web?

No magic pills. No magic formulas. Anybody telling you that you can make $100,000 overnight is blowing smoke up your ass. Stop listening. Put in the work.

Bradley: Yeah. He mentioned G tickle, that sounds a lot dirtier than it really is. Just check out the Battle Plan, you'll see what we mean.

Adam: Yeah. I want to say real quick, I wanted to do something fun for you guys. If anyone is watching right now and hasn't picked up the Battle Plan yet, one, you should do it, and two, we'll give you a little push in the right direction here. Go to battleplan.semanticmastery.com. Buy it, grab it during Hump Day Hangouts and comment on the page and we'll randomly select one person who does that, we'll buy one of these nice fancy T-shirts for you and ship it to you for free.

Marco: Can we give someone a Battle Plan for the best question? I know we didn't plan this ahead, but why don't we do that?

Adam: Yeah.

Marco: Or if they bought it, we can refund it.

Adam: Yeah. We'll do a free one, just because I don't wanna screw up our stats. I'm not gonna lie. I'm looking at the numbers. But yeah, best question, Marco, we'll pick someone, and then if you go and buy the Battle Plan during comment, leave a comment on the page, and we'll randomly select. We'll hop online, we'll get one of these nice shirts, printed out for you and send it to you.

Bradley: Cool. Can we get into it?

Adam: Let's do it.

Bradley: All right. I'm gonna tease the Mastermind just briefly because we've been working on building out GMB assets and all that. By the way, guys, if you're in any other groups, you'll probably are aware that there's a lot of shit going on right now with GMB because Google's trying to crack down on spam to Maps listings, which we all knew was gonna happen. I've been preaching that for months. That's part of the reason why I've been pushing for months on building a scalable process for building these out. I kept hammering all of our Mastermind members especially with guys be building, building, building right now, well, monetize them later, right now build them, because I knew it was gonna be a loophole that was gonna get shut down or at least made more difficult. It looks like that's what's going on right now.

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So there's a lot of stuff going on, a lot of changes, Google's cracking the whip, they're tightening the noose, so to speak. So I recommend staying out of the GMBs, unless you have to go in them, work on off-page stuff. That's really what my team is doing. My team has been completely prohibited from going in any new accounts or anything that's been set up recently. So I'm having them just go back through and fine-tune our off-page strategies until we figure out what's going on.

Also, a lot of times, guys, it's just a matter of letting the dust settle, like letting everything calm down and cool off before going back in. We have some ideas, we're not gonna share them here yet, but we do have some ideas as to what not to do in order to prevent suspensions and that kind of stuff.

But just know that you have options and opportunities to work on existing assets that may need additional pushes, like I've got a bunch of those. So we're kind of working on the off-page stuff at the moment. Then once we nail down what we've determined is the proper procedure for going forward, obviously, we're going to share that in our paid groups or the members that have bought specific products and things like that.

Just kind of wanna give everybody a heads up that, no, don't panic, guys, I'm sure you've got plenty of stuff that you can work on while the process is calming down. Eventually, it will, it always does, and we'll find other ways. That's just the nature of the game. It's a cat-and-mouse game. That's what SEO is, really, digital marketing.

With that said, also I have recently released all my processed docs and everything to the Mastermind members because I had spent about four months really developing these processes in training and virtual assistant team to build out my assets and so that I could scale this and do exactly what I've been preaching and that was to build, build, build. I think we built-, well, I'm not going to mention how many, but a lot. We built a lot of different assets. I think it was two weeks ago I released, or maybe a month ago now, or three weeks ago, something like that, all the process docs that I developed with my team as well as some of our live event attendees to the Mastermind, which was invaluable.

I got a lot of really good responses and comments from that because we didn't charge anything extra for that, guys, as part of the Mastermind. We always say Mastermind has its privileges. Well, because I've got my team doing off-page stuff right now and recently there's been some developments. For example, we did a webinar with Lisa Allen. You might want to get this link ready, Adam, anyways for the RankFeedr webinar, if anybody hasn't seen it yet. Lisa has this tool that's a co-citation RSS feed creator, or a super feed creator, as I like to call it. It's called RankFeedr.

It's great for creating co-citation and adding geographic relevance, especially for some of the processes that we developed for the GMB asset building or the Local Lease Pro model. It's something that you can set and forget. It's a bit time-consuming to create these super feeds. Also, there's a way that you can embed them in specific pages.

There's a question specifically from our new Mastermind member Robert that I'm gonna answer in just a few minutes, but there's a process that I taught on how to create an embedded feed using feed burner in Syndication Academy update webinar, which was the last update webinar. I just held that a few weeks ago, maybe two weeks ago, three weeks ago now. So if anybody's in Syndication Academy, excuse me, if you haven't seen, that go to the training area and go look at the update section. It's the only replays or archived so far for 2019. So it's in a specific section there in the replays or updates, module, whatever you call it.

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In there I talked about specifically how to do that. Well, you can combine the two methods. If you've got RankFeedr, then you can actually embed the feed. It's really powerful. So I've got my team, I actually was working on producing the process doc for my team today so that I can get my VAs, because I'm just having to do off-page stuff at the moment. So they're gonna go back through and go through all the assets that we've created and start embedding these feeds and in very specific locations. It's a bit of a process but I'm just gonna give you guys a quick preview of what my process docs look like. The Mastermind members already know, many of you probably don't.

That in itself, guys, I've put a lot of work into this stuff. I've developed my processes over the years and how to create process docs and how I train my team. It's a literal step-by-step process that they cannot make mistakes. As long as they follow, I mean, they don't even need the training video. There's always a corresponding training video with all of my process docs. But they could just follow, if they can read, you can take a VA, virtual assistant that's cold right off the street, like essentially has no internet marketing skills whatsoever. But as long as they know how to read and navigate on a computer, then they can complete any process that I want them to complete. That's essentially how we train our teams.

So I'm just gonna grab the screen before we get into it anyways. I'm gonna show you guys this really quickly. Take a screenshot if you're smart. But this is it. This is me explaining what it is to my team, and then I go through and I tell them what we're gonna be doing. I just started on part one, the training video will go here, there's a step-by-step process as part two will be next, and then part three is how to create the feed burner feed and embed it.

So again, I just wanted to do it real quick, kind of tease on that, guys, because Mastermind members, as soon as I get that process training completed, I'm gonna add that to the process docs that I shared with you, guys, in the Mastermind just a couple of weeks ago. Okay. So be on the lookout for that, you'll be able to put it to use. All right.

Also, we're gonna get into questions, but I did wanna mention this very quickly, Ben had a great question last week, he's also a Mastermind member, about how to get over shiny object syndrome and how to focus and how not to get carried away or swept away by other products or methods that are attractive? As entrepreneurs, we often chase opportunity because we see opportunity everywhere and, as the saying goes, the grass is always greener on the other side of the fence, right?

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So a lot of times we get involved with or started on a project usually a new method of some sort that we've been suckered into from an attractive marketing message. We start off with what's called uninformed optimism, and then as we dig into it a little bit we realize the amount of work or the learning curve involved and all that kind of stuff, that's where we go into this next stage of what's called the emotional cycle of change. It's called informed pessimism.

Anyways, I'm not gonna go through all that because I put a video on here that I found to be very helpful. I review it often when I find myself in this emotional cycle of change. So I posted this in the comment section, guys. Just bookmark it. Go back and watch it if you are the type that suffered, most of you are probably entrepreneurs and that's why you're watching this webinar, you've probably suffered from shiny object syndrome at some point or you currently still are. I'm a recovering shiny object syndrome, that's like a recovering alcoholics. Do you know what I mean? I was talking about how I've unsubscribed from all the marketing emails message or lists and things like that specifically because I really want to stay focused on doing what I know is going to progress my business. I think this video may help you, guys, so just check it out when you get a chance.

Does Ranking YouTube Videos And Selling Lead For Local Business In Google Still Work In 2019?

Okay. We're gonna get right into questions. It looks like Renee Wagner posted his question twice and it looks like she posted it last week probably after the webinar, so I'm gonna start with her. She says, “Does ranking videos for local businesses and Google using YouTube and selling the leads to local businesses still work well in 2019?”

Yeah, it can. The thing about ranking local videos for leads is they don't convert typically as well as having a Maps listing would. They can, don't get me wrong, depending on the message and if it's a compelling video and that kind of stuff. Also, ranking videos, you can still do it, but I also recommend that you learn how to use YouTube ads because YouTube ads, you can get really targeted traffic from the very specific areas. You can set your geographic targeting. There's so many targeting options as far as audience targeting inside YouTube now or the Google ads platform for video that you can get really good results.

And as a byproduct of having a video that is targeted and getting targeted views from people that are within a specific geographic area, that are known to Google to be in the market or interested in that particular product or service, those are heavily weighted views. And as a byproduct of that, the video will often rank. Again, this has been a trick up my sleeve for years now, but it's gotten better and better recently, and that's using YouTube ads to actually rank the video.

So if you know video SEO, you still apply all of the SEO methods to the video as well as the channel, you can still do off-page SEO stuff, but the magic, the real magic is using YouTube ads to run local relevant traffic to it. Because it's not just about the traffic either, you actually get engagement and clicks to your offer or clicks to the landing page or leads for local businesses. You'll actually get real traffic and real leads from a properly set up YouTube ads campaign.

Correct me if I'm wrong, Adam, but isn't that training available is an order bump for the Battle Plan?

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Adam: I'm not gonna lie I was looking at a spreadsheet, I missed the first part of that.

Bradley: The YouTube ads training I did for local videos?

Adam: Yep. Yeah. You can get that if you buy the Battle Plan on check out. It's the killer ads for local, order bump, yeah.

Bradley: I would recommend you look into that. It is still a strategy that works. For the longest time, for years now, guys, like five years now I've been ranking videos or doing video SEO, selling a wholesale video SEO services to a local video production company that creates videos for local businesses. They would always just create the videos and then sell them, the client, their customers, they would sell them the video and the customers would put them on their website, maybe posted into Facebook, put them on a YouTube channel, but they never were getting leads from them or ranking them in Google.

For about five years, now I've provided wholesale SEO services to that company. So the company handles the sales, then they upsell my service to the client or the customer and so they make money off of my SEO service every month. That way I don't have to deal with the customers and all that kind of stuff, all I do is provide reporting. However, with just in the last six months or so, I've actually went back to them, after four and a half years or so of just providing wholesale SEO services, and I said, “Look, I'm not going to provide the SEO service anymore. I'm going to provide local ads. I'm going to set up ad campaigns for the videos.” Because I can guarantee traffic that way. I can't guarantee traffic or leads or clicks or anything from ranking in Google. I can't guarantee rankings either.

I mean, I've always done that. I've always said, “Look, if it doesn't rank, then I don't refund the money, but we could cancel service.” They can always cancel anytime. I don't ever put them on contract. I've always been successful at ranking them anyways, but I can guarantee traffic, clicks to the website or the landing page, whatever the destination or target URL is with the call-to-action of the video. I can guarantee that with ads. I tell them, “Look, you can still tell your customers as a byproduct of a well-optimized video and a well-optimized ads campaign. It's likely going to rank anyways.” So I still apply the SEO techniques to the videos, but I set up the ads campaign now.

What's also cool about that is the reporting is so much better. So I provide the video production company with the reports that then they send off to their customers or their clients. The reporting is so much more detailed. It's so much more accurate because I can show where exactly the clicks are coming from. If you go into ads and you look, and you go into the ad group and then you go into locations, you can pool locations reports. You can do it by zip code or by city or by county and things like that. So I can literally show where the views are coming from specifically.

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So my targeting can be extremely tight. I can show that “Hey, this is only local people looking at the video. I can also show the audience targeting options. I can show the demographics.” I can show an incredible amount of detail as to where the traffic and clicks are coming from the ad campaign, which you couldn't do with regular YouTube analytics or with just a rank report if that makes sense.

Again, 95% of the time the video is gonna rank because of a proper YouTube targeting campaign, because of the traffic and the engagement is [inaudible 00:23:41] both geographically and topically. [Inaudible 00:23:49]. It's available, like I said, as part of the quarter buff to the Battle Plan. All right. That's a great question though.

Marco: If I may, run a test just to see. Because this is interesting, we ran the test over a two, three week period. We ran embeds and link building tests to see what kind of action that would do. Interestingly enough, that still it, not only moves the needle, it has a great effect on videos. Once they start hitting the first page and they move towards the top, you can start seeing the people start coming through to the channel and subscribing and liking and sharing, and doing all of the things that a video needs in order for YouTube and Google to keep giving it love.

So there are two things that play here, right? If you hit the top spot, you're going to get traffic if, and now here's a caveat, the video has to be engaging enough for real people to take action to like it, to share it, or to give you that thumbs down in YouTube and in comments and everything else.

There are two ways to do this, both ways are still viable. Bradley's method, the ads training, that's hyper-targeted people that are likely to convert into leads. Now on the other method where you're doing the embeds and the link building, what you're going to get is you're going to get a more general viewership and so you're going to need more in order to get the leads that you could generate through the video ads course. But both methods are still alive and well in 2019.

Bradley: Yeah. To be clear, guys, that's why I mentioned, I still apply all the SEO methods. For example, I always live stream a video to a channel that's connected to a bunch of syndication networks. So that's the first step. Once the live stream is over, it literally cascades through all of the syndication networks that are attached to that channel. It's automatically getting embeds. My syndication networks are well-themed and aged because I've been doing this for so long. So it gets a lot of super good traditional SEO power, or juice, or whatever you want to call it from that, which are traditional signals that Marco's talking about, like embeds.

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Even if you don't have well-aged syndication networks or whatever, you can just use an embed service and embed it. So all of those are traditional SEO signals and they still work, there's no doubt about that. What I'm saying is combining those two methods, guys, that's where the magic happens. So still do all the SEO stuff, optimize on page, which means optimize the video, optimize your channel, use playlists, guys, playlists, YouTube Silo Academy is how you silo. Guys, even if you only have one video on a playlist, create a playlist and put the video on it. Because a playlist is also part of video SEO, right?

Again, on-page stuff for the video, on-page stuff for your channel, use playlists, use embeds, use some backlinks. But if you're not getting the traction that you want, and like I said, for me, it's just standard operating procedure, I do all that first and I immediately go set up the YouTube ad for it and start driving real engagement, real traffic from Google to the video.

Google knows who that traffic is, what they're interested in, where they came from and where they're located. So it's super-targeted traffic which is highly weighted trafficked by Google, and that's the magic that really kind of helps all that SEO work. It just flourishes, right? It just works. Everything comes surfacing. It's almost guaranteed. Again, I don't guarantee rankings now. I tell them if it doesn't rank, they don't have to pay me and we'll cancel it. But I do guarantee views and clicks. I can't guarantee a certain number of clicks, but I can guarantee targeted views because I can buy those views directly from Google. You know what I mean? Again, use both methods, guys. I'm not saying do one or the other, use both. All right.

Factors Contributing To Low Conversion/Leads Despite Having Many Views in GMB Insights

Alex is up. He says, “Hey guys, I'm ranking in the 3-pack and I have a couple of five-star reviews. The GMB Insight shows around 450 views per month, but the calls are around five to eight per month. Is there a reason why it might be getting so few phone calls? Could you explain some common mistakes that lead to that? Thank you.”

Yeah, Alex. It could be many things. First of all, what is your message? Do you have a compelling call-to-action? What are your calls to action? What are the images? Where are you sending people, by the way? For example, if your call-to-action is to click the button in the post and go to a landing page, or wherever you're sending them, where are you sending them? If you're sending them to just the homepage of a website that's not set up for lead conversions, then it could be that you're losing them there.

It could be that if you're just using the call buttons, then you could be losing traffic from desktop searches because people aren't clicking the call button from desktop search and some people won't go actually click through to the website or go do another search for it. I mean, there's a number of things that could be it. I would say that, typically, if you're getting a lot of exposure but you're not getting a lot of calls or leads, then I would look at your calls to action, what your offer is, and where you're directing the traffic to, if it's a click-through as opposed to just a call conversion goal.

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Also, in your posts, if you're doing posts regularly, which you should be, use some images that are relevant to the industry. Because I know a lot of people that use stock images in their GMB post, guys, people are almost blind to that, they almost are numbed to a lot of stock images, so try to get original images from the client if possible, also just relevant images. I talked about how to do that from YouTube. You can also local images, which is more for SEO purposes. We talked about that at some of our training, can't talk about that here.

Those are some of the things that I would recommend. Marco, what do you say?

Marco: I'd say that that's just about right with 450 views, between two and 10 calls a month. You have to get, this is for talking about locally and from our experience with Mario who had more phone calls and other locals that I've been doing. It's not until you get the thousands of views that you start seeing movement upwards of 20 calls. I mean, the ultimate it's calls or people going to your website or asking for directions, all of that are our actions that could turn into leads depending on where they're going. It just means that you have to go and figure out. I'm not gonna get too deep into our training, but you have to know when to deliver the message. Right? There's ways to know which days, what time, what message.

Bradley: And how often.

Marco: Correct. I mean, in some niches, you might only need two or three posts a week. In others, you might need two or three posts a day. In others, you might need just a whole lot more. It's just constant, right? Because there's people constantly looking for it. So there's a whole lot of things involved. Just a general overall opinion on what's happening, I would say from 450 views, you're just about right on the calls.

Bradley: Yeah. That's increased the views per month and it's a numbers game. If you're getting what looks like 1 to 2% of whatever your views are, it looks like that's what's actually converting in the leads based upon that number that you're showing there, right? Four hundred fifty views per month, five to eight calls, that's about 1 to 2%. So if that's the case, even if that were to hold true, that number, then if you increase your views, if you doubled that to where you're getting 900 per month at that conversion rate, then you should essentially get 10 to 16 calls per month. Does that make sense?

Well, how do you get more views? More activity, better images, more compelling images, those kind of things, video, start using video in your GMB post, guys. If you haven't done that yet, go test it because you'll see that a video post, just like it does on Facebook, will get a hell of a lot more exposure, therefore, it will get a hell of a lot more views. Okay?

Marco: I would also say to look at the posts and see which of the posts are getting the most action and then try to figure out why. Explore why those are getting the action and the other ones aren't, and tailor your posts to the ones that are getting the most action.

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Bradley: Test different calls to action in different messages. It's just like split testing ads, guys. If you've ever done any pay-per-click search marketing, you got to split test copy, you split test your landing pages, all that kind of stuff. Again, you can fine-tune for conversions, which is called conversion optimization, right? That's something that you may also want to look into.

Can You Explain The Siloing Process Of GMB Auto Poster?

All right. Olena's up. She says, “Bradley, on the Local Lease post training you talked about siloing post. You said silo post based on tags.” Yeah, that's just because there's an auto post, like our GMB post scheduler or GMB Briefcase, depending on the level that you're at with your business, gives us the ability to schedule posts within the dashboard of it, which is great. It's great for my team. It just makes things a lot easier. Then the post siloing can be accomplished through tags. It just daisy chains post together. It's a very simple process. It's not difficult at all.

Let me carry on with the question. She says, “Silo post based on post tag. Assign each post in the Auto poster, then select to silo posts in the Auto Poster, which means it takes the previous post URL, and adds that link from the previous post to the new post.” That's correct. “Your GMB websites turns posts into inner pages.” That's correct. “The first post you do manually and then in Auto Poster, the second post links to the first, the third to the second, and so on. Can you please explain a little bit further what you meant?”

No, you're right on track. The difference is … Look, when my team goes through to set up to optimize do on-page stuff of a new asset, a new GMB location, then they typically will do, and this is just our standard operating procedure, they don't add or connect that location to the post scheduler first. That's something that gets done after the initial on-page work gets done, and part of the initial on-page process is just posting a post manually.

I also recommend posting manually to it anyways instead of automatically connecting a new location to an API and using an automated tool, which is what the post scheduler is, because it's very similar, guys, to syndication. I know Olena, you're in Syndication Academy or have been, I know that for sure. It's the same as the best practices that I've been preaching for years about syndication networks, is that you don't go out and build or purchase a brand new syndication network and then hook it up to IFTTT and start posting to it through an automated way or right off the bat.

Because if you do, it's likely that some of your web 2 accounts within the network will get terminated. It's happened time and time again, guys. That is specifically why I tell you if you're gonna build them yourselves, which I don't recommend, you're better off buying them already built from MGYB. But my point is, whenever you build them or buy them, I've always recommended that you post manually to, at least to the blog accounts, which are Blogger, Tumblr, and WordPress, post manually to them and allow that post to sit with for about seven days or so, I call that seasoning the network, before hooking IFTTT up and starting to automate post to it.

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Because if you automate right off the bat, then a lot of the times one of those or a couple of those blog accounts will get terminated. Tumblr has been real like trigger-happy in the past, and it goes in waves, guys. WordPress too, WordPress will often get terminated if you try to automate posting to it too quickly. So that's my process for GMBs as well. We don't like to automate things right off the bat. I like to have my team go in and do all this stuff manually and then within a week or so, or a few days time, they'll go back and connect through the API, which is through essentially that's done within the post scheduler dashboard, and then they'll start to automate the posts.

So just so you're aware, if you're posting manually first, which is what I recommend, then you're not going to have a tag in that post. So when you start the posting, scheduling posts out using the post scheduler or the briefcase, depending on what level you're at, then that first post that you create will be the first post in the silo. You can manually go link from within that first scheduled post to the post that you created. That's why in the spreadsheet, the GMB assets sheet, which you guys have the template for that have joined Local Lease Pro, there's a column for the first GMB post URL.

Again, my team, when they go to schedule the first post within the briefcase, we use the briefcase because we got a lot of locations, then they can just go copy and manually add that first post URL to that first scheduled post, and then that one will have the tag in it, and from that point forward they can daisy chain them together.

All right. Again, you're right on track, Olena. I think you just needed a little bit of clarification.

Issues With Changing Appointment URL With Amazon S3 @id Page in GMB

All right. Ted's up next. Ted says, “Hey guys, a heads up. My tree service GMB that's been around and generating leads since LLP launched was suspended this weekend when I updated my appointment URL with the Amazon S3 @id page. Also, I was using the same Ghost Browser session since day one. I just wanted to get everyone heads up.” Yeah. That is one of the things that I would recommend. Well, first of all, like I said, I've told my team to stay out of them all together right now while we let things settle and there's a lot of testing going on through various people and other groups as well. So once we have a better understanding of what it is that is triggering that, which can be a number of things, we've got to try to identify each one of them.

Again, I would recommend just staying out of them, but one of the things that I would recommend not doing, for those of you that still want to test with your own assets at the moment, is do not add the @id ID page to the appointment URL. If you want, you can link to it via anchor text link within the GMB website text, so it would be a contextual link. But I would recommend not pushing anything into the appointment URL at the moment, that section, other than an actual appointment app. Okay. That's just one of the things that I think is potentially causing problems. So I would recommend not adding that URL right now to the appointment section URL, only adding a valid appointment URL or scheduling app there at the moment. Okay.

Again, you can still link to it, guys. You can link to it from your GMB post. You can link to it from an anchor text link within your GMB website content. Okay? I'm sorry for you, Ted, but that's the nature of the game. The good thing is at least you've got quite some longevity out of that anyways. You said it had been producing leads for you and all that. You know can do it again, right?

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Marco: Yeah. I told my VAs not to change anything, to just keep doing what they were doing it and not to start anything new, by the way.

Bradley: Right.

Marco: We just kept going because I don't like changing, I don't like sending Google mixed signals. Interestingly enough, I had one suspended, and I hadn't had one suspended yet I was wondering what all the ruckus was about, and I finally had one suspended. Then when we started talking about it, when I went back and talked to the VA, she uploaded a video which we had never done on that one account. So veering from what we're doing, just by a video was enough to get the account suspended.

Bradley: That's crazy.

Marco: Yeah. It's really interesting what's going on. If you do anything different than what you've been doing, you're setting yourself up to be hit. They're just sniping anyone, left and right. I mean, third on the match and you're done.

Bradley: Yeah. By the way, that's something else. We had our live event and that was really where I started developing the scaling processes so that we could build, build, build. That was the goal for … We had our live event in October and so we had a 12-week period or a 90-day sprint where were our goal was to hit 50 assets built and optimize. So that ended about three weeks ago and so the next 12 weeks was gonna be all about monetizing assets.

It just worked out for us that we had built all these and now because of what's going on, the timing is, it just happened that it's a good time for us to stay out of building new ones at the moment, work on off-page stuff to get the ones that we built that aren't performing well yet. We can work on all the off-page stuff now to get those to start performing better, ranking better, producing better.

I am developing the processes right now currently for, well, obviously, as I shared with you guys just moments ago, I'm still developing some of the off-page strategies and processes for my team, but at the same time I'm developing the monetization so that outreach prospecting and sales process for monetizing these assets, and that's my next 12-week goal, which like I said we're in about week three now of developing those processes out, which will be shared in the Mastermind. I'm gonna give everybody exactly what I've been doing and show real road examples of how the stuff that I'm doing, what works, what doesn't work, all of that, like I always do in the Mastermind.

So that's something that we just got started on this week. Now the POFU Live event attendees, I have a weekly accountability meeting with them and we did that on Monday. If anybody's here on the Hump Day Hangouts that was there on Monday or watched the replay, you can comment, if you don't mind, on the page and let people know how that strategy is going.

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Because it's a very powerful strategy, using video email. We've got a training protocol video call lead-gen system that I'm going to be updating with all of this prospecting training and processes that I'm developing right now for outreach in prospecting in sales essentially monetizing our assets specific to GMB stuff. I'm going to be adding all of that training and updating it in the video lead-gen system. That's going to be something that we will launch probably at the end of this 12-week sprint, which is about nine weeks from now.

Again, guys, there's a lot of stuff going on. If you've got stuff that's already built but not monetized yet, now's a good time to work on pushing them to get them to produce better and also working on developing your prospecting strategy to get them monetized. Let the dust settle on building new assets at the moment and within a few weeks, guys, will have some new methods.

What Are Some Of Your Ranking Strategies in Pinterest?

Anyways, the next question, from Dean. Marco, it's gonna be directed at you because I don't have any idea about anything on Pinterest. I'll read it for you. “Question for Hump Day Hangout 225. Have any of you guys tried ranking in Pinterest? Their PPC system seems expensive compared to Google but they are a good fit for my home and garden client. Thing is with nearly 2,000 pins of furniture products and with hashtag optimized descriptions, only a few seem to pop up in Pinterest search. Old pins that have been saved a few times or more, that hints to me that pin saved by people may be the biggest ranking factor in Pinterest. Can you shed some light? If that's the case, I wonder if some spam accounts can save pins and manipulate it somewhat?”

Marco: All right. I'm sorry I've spent about two years in Pinterest figuring out the algorithm and a whole bunch of different things that what makes it go and I'm not willing to give that up for free.

Bradley: Okay, fair enough. We're gonna move on. Sorry, Dean. I'd help you if I could, but I don't know a dick about Pinterest. I've never really done anything with Pinterest so I can't help you anyways.

What Are The Reasons Why Verified GMBs Do Not Show Up In Google My Maps?

Jay Turner says, “Some of my service area business client's verified GMBs do not show up in Google My Maps when searching for them in order to add their pin to a Google My Map. Why is that? Does adding KML file …? Again, it's probably because it's a GMB service area business. I don't know that for sure because I don't do a whole lot of My Map stuff. Is that something we can comment on? I know that's kind of RYS stuff.

Marco: It is. If you hide the address you cannot expect to find it.

Bradley: Right.

Marco: Because all you're going to pull up is a service area. So there's no way to do that.

Bradley: Yeah. You could use the city center for that area. I mean, that's something that you could do. But I don't do a whole lot of My Map stuff still. I just never really did. I know we have RYS Academy training that talks about that stuff, Jay. So if you're in there, that might be a good question for the RYS Facebook group. Okay.

Will. Let's see. This is similar to the one that Olena asked, but I'll read it real fast and we'll move on. He says, “When using the GMB auto poster and writing a month's worth of post, are you saying that we should manually post the first post in the sequence of these 30 posts then use the GMB auto poster software so that we can link to the first post and the subsequent posts in the Auto poster?”

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Well, no. Again, it's not about always linking to that first post, guys. Again, you post manually because it's a way to kind of season the asset without automating stuff right off the bat. Okay? That's it. That's all. It's just part of the optimization process for my team. It's not about always linking to that one post, guys. The siloing is more about theming. It's just like a website silo, guys. I think too many of you guys are trying to over complicate stuff, and I'm not picking on you, Will.

But if you understand website silo architecture, for YouTube silo architecture, which you can accomplish with playlists, it's the exact same with GMB post silos. Again, it's the same principle, guys. It's no difference whatsoever. As long as you understand website silos and how to build those correctly and theme your silos correctly, you just repeat that same process in either YouTube or GMB. It's the same process, right? Again, it shouldn't be over complicated, guys.

If you don't understand website silo architecture, go search our YouTube channel. I've got several videos on there that I've talked about. They're several years old, but the strategy has not changed a bit. Right? It's one of those things that are timeless, that will continue to work. You can also go search Bruce Clay. Just go search on Google Bruce Clay website silos and it'll be the first link at the very top of Google search results and click on it. It's an old article. I think it's from 2009 or '10. Read it, it's still valid and relevant today. Okay.

Next, Robert Nelson. He's our new Mastermind member. Welcome, Robert. He says, “Hey guys, excited! Just signed up for the Mastermind around an hour ago. Looking forward to getting to know you guys better over the next few months.” Yeah. I hope you schedule a call with me through my calendar link I sent to you, Robert, via email. So I hope to talk to you next week.

Is It Okay To Use RSS Authority Sniper On PBNs?

He says, “My question is, I'm wondering if you think it's a good idea to use RSS authorities.” Oh, yeah. This is a great question, by the way, guys. This is a really good question. I'm gonna answer it. “I'm wondering if you think it's a good idea to use RSS authority sniper on PBNs if it's also been used to create feeds for the money site.” Okay. First of all, you're using RankFeedr to create the feeds. RSS authority sniper just finds feeds, okay? So you're using RankFeedr to create the feeds.

“Which my PBNs are linking to.” He says, “I'm a bit worried about a footprint if the domain they use for RankFeedr feeds has links to my money sites as well as my PBNs. Do you think that's an issue?” All right. What I would recommend is that you would create separate feeds to embed in your money sites. Okay. If you're using PBNs, and I don't know if you're populating content, in other words, are you feeding content to your PBNs through RankFeedr, which I don't recommend because that would look like crap, but you can embed the feed.

Again, I just talked about that in Syndication Academy on how to do that, guys, and the Mastermind, you guys all have access to that anyways, which means, Robert, you'll have access to that too. Again, that was the most recent Syndication Academy update webinar. I talked about how to embed a feed. Okay. So using the RankFeedr feed to embed is super, it's great, it's fantastic.

So what I would recommend is that you can use RankFeedr feeds on your PBN as an embedded feed which will create co-citation, but do not include your money site links either static or RSS feeds as part the RankFeedr feed that's on the money site-, or excuse me, the PBNs. Just use that to add local and topical relevancy to the actual PBN. Then you can still use traditional links within the content to link back to your money sites because the RankFeedr feeds that are embedded aren't going to be having any of your content sources in the feed itself, which would be kind of a footprint, because now you'd have an embedded feed that has links to your content sources like your money content sources as well as contextual links from your traditional PBN links back to the same destination. Yeah, that would be in a footprint I would worry about.

Plus, I would also have, if you're going to be using RankFeedr to create co-citation feeds for your money site, those would be separate feeds. In other words, I'd have one RankFeeder feed that I would use is an embed on the PBN to just add geographic and topical relevancy to that PBN, then I would have separate RankFeedr feed where you would include your money side RSS feed, your GMB RSS feed if you're doing it for local, you could also have your static items and all that so that you can create local and geographic co-citation relevance to your money site. Bt that would be separate and apart from what you're using on your money site-, or excuse me, your PBN. Does that make sense?

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Just keep that in mind, guys. Remember, with the top level subscription package, it's like $47 a month, guys. It's ridiculous. You can get up to 1,100 feeds. I would create two separate feeds in that case if you're doing that, just like I said. Robert, we can talk about that in a little bit more on our call, if you want to go and do it a little bit deeper. Okay.

Also, you can post, by the way, Robert, the Mastermind Facebook group, we go real deep into discussions about anything that you want. So if you want to post that in there, we can comment on a little bit further, also on the mastermind webinar as we dig into that stuff, so you see over the shoulder training type stuff. Marco and I get real deep into that stuff all the time. We get into the weeds. Awesome. Glad to have you.

Greg, thanks for being here, man, as always.

Is There Some Type Of Google My Business Updates Going On?

Frankie says, “Hey guys, it's my first time back,” what's up, Frankie?, “since you moved off Google Plus. I would like to know if there is some type of Google My Business GMB updates going?” Yes, a lot. “There was a lot of talk about this in other groups. Is it all BS or GMB the same still?” No. They're cracking down, which guys we've been talking about, we knew it was gonna happen, it was just a matter of time. It doesn't mean that it's the end of the world. It just means that shit settles down, we'll figure out the next method and we'll produce training around it when it's available, all right, once we figure it out. But glad to have you back, Frankie. Okay.

Jordan says, “Welcome back to WordPress sites, all GMBers.” Well, no, I wouldn't say that yet. Maybe. We'll see.

Marco: No. There's still other ways that you can verify GMBs. All they're trying to do is kill one loophole, but there's quite a few others. The old stuff that we've always been preaching is still working. So no, I'm not planning on going back to WordPress sites anytime soon. If anything, I'll just go back to G sites. Well, I never left G sites, right? Drive stacks and G sites.

Bradley: Yeah. Quit This House says, “Do we still get the bonus semantic webinar if we buy feed burner stuff today?” Yeah. Well, essentially, all I was gonna do was share some of my methods on how I'm using it and some of the results that I've gotten. Yeah, sure. I'm glad you mentioned that, by the way, because I almost forgot about it. So if you bought RankFeedr guys through us and you can prove it, then just reach out, what I'll do is …

By the way, Adam, if you're still, on can you do me a favor and make a note of this? Maybe in two weeks or three weeks something like that I'll hold a kind of an update webinar for RankFeedr, and Mastermind will obviously be included, and maybe I'll probably include Syndication Academy members too, because it's precisely the method that I've shared in Syndication Academy, which is how to embed those feeds and create the feeds, and what I'm doing, and where I'm embedding them. I'll even give you guys the process for, well, that's only Mastermind members will get the process doc, guys. It has to be that way.

But I can share with you what I'm doing and the results that I'm getting specifically with those RankFeedr feeds and how to get really good results for local stuff. Okay. So, yeah, I will do just an update webinar and it'd probably be a short webinar. Again, the Mastermind, they're going to get the process docs for this stuff too so that they can have their team do it as opposed to doing it on your own or developing the docs on your own.

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But, yeah, that's a good idea. I appreciate you reminding me about that. Absolutely, just reach out to us at support. We'll create a small list on for people that we've known. Or just come join a Mastermind, you'll get it anyways. Also, as I said, it might be part of the Syndication Academy update webinar is what I'll do. It's likely gonna be that too and we'll just include the RankFeedr buyers into that also. Okay. It's a good question though.

What URL Do I Use From The GMB Briefcase Auto Poster To Setup The RSS Authority Sniper?

Michael says, “Question about RSS authority sniper. What URL do I use from GMB briefcase auto poster to set up the sniper? Everyone I've tried got an error. Thanks.” I don't know why that's the case, Michael. Have you posted? You have to have GMB post or the RSS feed won't register. It's just like a WordPress site. If you try to add an RSS feed to IFTTT that contains no items, it won't accept it. It will give you an error every time. So have you posted? If so, then what I …

By the way, inside the auto poster, guys, there's an update RSS file button. You go to settings RSS feeds and that lists all of your locations that are connected to the auto poster or the briefcase, depending on where you're at, and then it says, there's a blue button off to the right column and it says copy URL or whatever. Well, that's your RSS feed. If you're having issues, just click that update RSS file button, it's at the top of that column, it's a yellow button, click that.

It'll take a few seconds to reload. Once it read loads, all of your feeds will be updated and just check it then. Go check it in a Firefox browser. You're gonna have to add, it's called the RSSPreview Firefox add-on. RSSPreview is one word. Go open Firefox, go to Google and search RSSPreview Firefox add-on. It'll be the first link at the time top of the search results. Click that, add it to your Firefox, enable it. That way you can start viewing HTML versions of an RSS feed in Firefox again. They disabled that a few months ago for whatever reason. The native RSS feed reader in Firefox is you have to create add the add-on now. Okay. But then just go check it.

If you have any other issues, contact support Shreepad, which is little support bubble is in the bottom right corner inside the briefcase or the post scheduler, he's really, really good at replying to support requests, guys. If you have any issues, contact him. But I promise you, if you've got posts in there and you click the update RSS file button, it should work fine. Okay.

Should We Use SEO Ultimate Plugin Instead Of Yoast For The Battleplan Strategy?

John says, “Hey guys. I purchased the Battle Plan. Awesome. In the plan, it suggests using SEO ultimate plugin, but in the webinar Yoast seems to be the favorite.” Are we still linking to one of the older versions of the webinar, at that point maybe?

Hernan: Yep. Maybe we're gonna be clipping and updating that really shortly. We have redirects over there.

Bradley: Okay. Yeah. SEO ultimate is way better, guys. It doesn't have a bunch of loaded code. Jeffrey Smith knows his guys, I'm telling you. It is hands-down the best SEO plugin and get the SEO ultimate plus. It's inexpensive and gives you a ton of additional functionality. The version 2 of SEO ultimate plus is coming out very soon. It's been in beta for the last couple months but it's going to be awesome.

Marco: Yeah. Just a short comment, Yoast is foot fungus get SEO ultimate. Please do yourself a favor.

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What Are Some Top On Page And Off Page GMB Tips?

Bradley: Greg Derebret says, “Top on-page GMB tip.” I would say just complete the profile and post regularly. That's the best on-page tip I can give you. Just completely complete the profile with well-optimized everything. Not stick spammy, just well optimized, well written stuff, and post regularly. Best off-page? That's to be determined. Right now probably some of the stuff that we teach on Local Lease Pro and some of the stuff that I'm talking about with RankFeedr and that kind of stuff, Greg. Again, we'll talk about that in one of the closed groups.

Marco: I would say top on-page silo, silo, Gregg. You're with Gregg. I mean, that's hands down, I mean, now with Jeffrey, hands down. The top off-page? Press releases, stack them.

Bradley: Yeah. Although the press releases in and of themselves are not as effective as they used to be, even six months ago, unless you're varying distribution networks consistently or you stack, you publish press releases consistently and regularly-

Marco: That's why I mentioned stack the press releases.

Bradley: Yeah. I had super good results with the Local PR program method with just as little as two press releases. I was able to rank in 3-pack a year and a half ago or two years ago whenever we launched that training. Now I'm finding to get the same kind of a result I have to publish six or eight press releases to get the same kind of a result, unless I'm varying the distribution networks and stacking to where I'm using three or four different distribution networks where still a lot of them share the same type of footprint, in other words, they share a lot of the same distribution sites.

But if you get some more link diversity from other distribution networks, because they distribute to different sites, in other words, and get picked up by other sites. If you do that, if you have access to a lot of different press release distributions, then that's that can help. Or you have to stack consistently and regularly if you're using the same sort of network and make sure that you're …

Again, I'm not giving away too much here, but as I talked about in the Mastermind last week, I think it was Muhammad's question about that, there's not a set formula for how to stack, guys. You just need to constantly be varying what you're linking to for to different tier one types of properties. It's something that you need to do and it just seems like it's taking more press releases to accomplish same thing. And that's to be expected, guys. Anytime something works really well in SEO, it's only a matter of time before it starts to become less effective. Right?

So don't say the press releases aren't effective. I'm not saying that at all it's just the strategy has evolved a bit. Right?

Marco: Just to add just a quick thought, Greg. You have access to Dedia. Reach out to him because if you link build to your press releases he knows exactly what to do.

Bradley: Yeah.

Marco: That'll set it on fire. Now I'm giving away too much. Drop some traffic in there, Greg

Where Can We Get Backlinks For Videos?

Bradley: Yeah. Marco, the next question, when does link building gonna be available in MGYB?

Marco: It's being added as we speak.

Bradley: Okay. So there you go. Because, Greg, you can contact Dedia directly or you can wait, it should be available any minute because it thought was gonna be available last week. So that answers the next question, we he says, “Where can we get backlinks for videos?” Guys, our best link builder, he's been working with me for six years now I guess and he's awesome. We're gonna have that service available in MGYB and it should be like at any moment. Okay? So check back often.

Is It Safe To Autopost To Lead Gen GMB Nowadays?

Guys, I got to run in a minute so I'll try to get through the next one very quickly. Grant. What's up, Grant? He was one of the POFU Live attendees. He's been working very closely with the group. It's awesome to have you here. He says, “Is auto posting to lead-gen GMB safe currently? Yeah, it is. As far as I know. I haven't had any issues with that whatsoever. I have not had a single property terminated or suspended from that. Now I can't swear that that's the case for everybody. I'm just telling you I have not had any issues whatsoever it's making on-page changes that's been causing problems. It's depending on what kind of change it is too, because I've actually been manually going in and changing on a lot of different stuff.

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Like I mentioned earlier, guys, one thing I would not recommend doing is trying to add anything to the appointment URL section other than an actual bonafide genuine appointment app right now. That's one thing that I see is triggering suspensions. Okay. I don't know that for sure, but that's a hunch of mine. I've heard that happen now from several different people. We lost six or seven assets just last week. But it's the first six or seven out of like more than 10 times that we've built.

Again, I think a lot of it has to do with that one particular process. So my team's not touching anything at the moment. I'm in their testing with different things right now. Something else is, and this is kind of using a manager account, I've talked about not doing that in the past, but I think using a manager account actually helps right now. So what I've been doing is I've been going in and adding a manager account to an asset and making some slight changes and then removing the manager. Still I've not had anything suspended like right before my eyes anyways, if that makes sense.

Google Starts To Ask For GMB Location Validation With Tax Invoice Or Business License

Gregg says, “Google is starting to ask for GMB location validation with tax.” Yeah, that's one of the things I had predicted I thought would happen. Gregg, I've said that before that that was my speculation on what was going to happen, is that they were gonna start requiring either corporate doc's or proof of mail being facts or photos taken with company letterhead or like bank statements, all of that stuff that I've had to do in the past to have verified GMBs moved to different locations. That's what I assumed and I had speculated would probably happen.

The plan you outlined in your POFU group to monetize your GMB locations is brilliant and simpler, easier, and is the best method I've seen from all your optimization methods I've seen over the years that will be high converting. That's awesome, Gregg. Yeah. I'm gonna be doing a lot of training over that next few weeks on that.

Last call to win the free Semantic Mastery T-shirt. Okay. “Bradley, is there a new press release program coming down the road soon?” Yes, there is. I can't really announce that just yet, but I've been testing something that's really kind of disruptive. I wouldn't say that lightly, but it's really, really cool technology that one of our very own Mastermind members has been developing it. He's one of the code developers behind it. I've been on several calls with him and it's actually very disruptive what they're doing. Something that no other service out there has that I think would be a great addition to what we're already doing. Again, that's something that we'll be announcing here in the coming weeks.

All right. Guys, pick the best question and all that so we can wrap it up.

Marco: Alex. One of the very first questions was excellent.

Bradley: Where was that? Right there?

Marco: Yeah.

Bradley: Yep, Alex. Okay. So Alex is the winner for what, either the Battle Plan or what? T-shirt?

Hernan: Battle Plan.

Marco: Yeah. We said Battle Plan I think.

Bradley: Okay. Well, somebody else is getting a T-shirt, aren't they?

Adam: Yeah. We did a random number generator and saw who bought and who posted back. Ted, you are the winner so just send into support from your normal email. I think we've actually had some back and forth between me and you, so just shoot an email into support. We'll get to that large shirt and next time I'm in Sacramento I'm gonna find you for a beer, man.

Bradley: Don't lie. The reason why he won is because of the beer emoji. Guys, I hope you all were paying attention. The next time you want to win something just put a beer emoji in there.

Adam: Yeah. Be within an hour's drive of me and offer a free beer. No. We used a random number generator. It worked out, man. So we'll get you your shirt just send them to support that's semanticmastery.com.

Bradley: Awesome. I hope everybody got a lot out of this. No Mastermind webinar tomorrow, but we got one next week on what I'm working on, which I'll be sharing with you guys, with the POFU members, and I have started developing this week, which is the outreach program using video email specific to the GMB asset stuff. We're going to be going through that. So guys pay attention. Oh, and I'll share the RankFeedr process doc with you guys in the Mastermind too. So see you all next week. Thanks guys for hanging out.

Hernan: See you, guys.

Marco: Bye everybody.

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