Podcast

Unlinked brand mentions are one of the most overlooked signals in local SEO—and they’re getting more powerful, not less. In this episode of The Local Marketing Mastery Podcast, I break down why Google pays attention to them, how they fit into entity-based SEO, and when they can matter more than links. You’ll learn practical ways […]

Getting cited by Perplexity isn’t luck—it’s structure. In this episode of The Local Marketing Mastery Podcast, I break down the exact, repeatable steps for creating content Perplexity actually pulls from and cites. You’ll learn how to structure pages, reinforce entity signals, and position your content for AI visibility so your agency can build authority, attract

Links still matter—but they’re no longer doing all the heavy lifting. In this episode of The Local Marketing Mastery Podcast, I break down why brand citations are becoming more influential than traditional backlinks and what that shift means for local SEO heading into 2026. You’ll learn how to use citations to strengthen brand signals, improve

Social media gets a lot of credit in local SEO—but not always for the right reasons. In this episode of The Local Marketing Mastery Podcast, I break down what social signals really do, what they don’t, and how to use them strategically without chasing noise. You’ll learn how to leverage social platforms to support visibility,

Local SEO and paid ads look similar on the surface—but the economics are completely different. In this episode of The Local Marketing Mastery Podcast, I break down the real numbers behind each channel and how to decide what actually makes sense for your clients. You’ll get practical frameworks to compare ROI, set smarter expectations, and

If you can’t track calls, clicks, and leads, you can’t prove value—period. In this episode of The Local Marketing Mastery Podcast, I break down the tools and setups we use to track local SEO performance without breaking NAP or muddying the data. You’ll learn how to measure real ROI, report with confidence, and scale your