Content for Visitor to Lead to Sale Conversion

By April

Is the Idea that Content is King in Today's IM World a Valid One?

Is the idea that content is king valid?
We have been fed the idea that you need quality, unique, relevant content that's updated regularly in order to achieve high ranking in SERPs. But what constitutes “quality, unique, relevant content that's updated regularly”?

How much should I write then? Is 800 words enough? …how about 1000? …the more the merrier, right? …how about a book on the subject?

You can eliminate “updated regularly” if you have a blog that you post to with some type of frequency. But the previous question remains and a better question arises: “Who determines the quality, uniqueness and relevancy of content on a website”? And just how much content is enough to be considered quality? Great questions, but they're a bit off track

Until a software program (Google Bot for instance) is able to think objectively, it cannot be relied on to determine with exactness if a website has high quality content with the necessary uniqueness and relevance. Instead, other signals or metrics are relied on to determine whether such lofty standards are met by any website.

So, the idea that content really does matter is valid, but it matters only as long as your visitors are held on page by your content!

are you sure length of content doesn't matter

Are you sure or did you just make that up?

Think about it… Google places a great deal of weight on three particular metrics which can be seen in Analytics:

  1. Pages / Session
  2. Avg. Session Duration
  3. Bounce Rate

All three of these metrics are directly tied to how long a visitor remained on a website. If these metrics did not matter in the ranking algorithm, others would take their place.

We can then infer from these metrics that quality, unique, relevant, regularly updated content has to do with visitor engagement rather than how long your article is. You can write ten thousand words, but it won't do you any good if no one stays on your page long enough to read it! And it won't make a bit of difference if your audience does not take action while reading your content.

It's all about giving your audience what it came looking for on your website, and you can use different types of content to do this, including but not limited to:

  • Written content
  • Video
  • Pictures
  • PDFs
  • Infographics
  • Memes
  • Audio

(There are at least 15 types of content according to Neil Patel)

In his blog, Neil “encourages you to think of content not in terms of types but ideas.” He says that the form of the content is secondary to the idea being formulated.

When content is approached from this perspective, there is really no limit to what you can do. You can even come up with your own type of content…. but do it to engage your visitors instead of working to satisfy a bot!

Here's a quick infographic on how to make a website visitor and search engine friendly:

how to make a website visitor and search engine friendly


You don't have to be a graphic artist to be able to convey your ideas. Besides, a quality infographic from artists such as the guys over at starts at around $1k. If you have a quality graphic designer on your team, then you need to make good use of those talents.

The point is to make your content as compelling, powerful and visually appealing as possible. Your content should deliver your message to your audience in such a way that your audience will listen, learn, share and (most important of all) convert from a visitor to a lead, and from a lead to a sale.

So formulate a plan, meaning that you have to take that vague idea inside your head and give it form. Once your idea has form, find the best way to deliver it to your audience!

Think about and formulate your idea, make a plan and then take action. How you do it is up to you and the audience you're trying to deliver your message to since it's your audience who will determine if your content gives them the information they were searching for in the first place.

Visitor To Lead Sale Process – Semantic Mastery Training

By April

Visit for the rest of the transcript:

For those who have little or no experience with the visitor-to-lead-to-sale process, why is it so important?

Okay, so let's say you finally have all your ducks in a row and you're starting to draw traffic to your website.

Do you know how much traffic is enough for your money/client site to be profitable?

That's a good question… why don't you tell me more about this?

For many of us, the problem is that we concentrate so much of our effort and resources on ranking our money/client sites that might overlook or we might not devote enough time on thinking about what happens once a visitor lands on our website.

So, the visitor lands on the website, fills out the form, and goes into our sales funnel, right?

That's a loaded question because the answer is yes and no. Yes, in a fantasy world where everything goes just the way we want it to, someone goes to a search engine page, conducts a search, clicks on our website, lands on our page, and fills out the contact form.

But we don't live in a fantasy world. So that's not how it happens.

How does the process take place?

There are several components in this intricate process, and we can speak volumes about each one since there is no single factor which we can say is more important than the other. We build each component so that everything works as a unit.

During our training, we will break down the different components and talk about each one. However, in the end, if one of the components is broken, the entire process is broken. It could very well come down to the mental attitude of the person answering the phone for you or your client.

Why does the mental attitude of the person answering the phone matter?

It matters because studies have shown that people can “sense” mental attitude and perhaps even body language through the phone. If you have a person who doesn't really want to be there answering the phone, the person on the other end can pick that up and will probably end up elsewhere.

As they say, the devil is in the details!

Okay, can you give us more details?

Yes, of course, let me give you some basic numbers to think about:

You have followed our training, and you are finally getting steady traffic on your website. Let's say you're getting 30 visits per day, on average.
This means approximately 900 visitors per month, but do you know your bounce rate?

If your money/client site has an 80% bounce rate, then you have 180 people who actually interacted with your website or web page in some kind of way.

What this means is that you actually have 6 people per day who might have taken the sort of action on the site (not necessarily converting from visitor to lead) but interacting with the website.

The obvious question here is “what's the visitor to lead conversion rate?” Am I right?

Yes, absolutely… This is a “must know” in this process. The average conversion rate for a retail/ecommerce website is ONLY 3%. If a website isn't optimized for visitor to lead conversion, it's probably around 1%, and likely much lower.

But we'll pick 2% for our purposes (yes, it's arbitrary), which is the mid-point between 1% and 3%.

Simple math tells me that 180 x 2% = 3.6; meaning that 3.6 people took the action you wanted on the website, but this is not the number of people who actually purchased your product or service!

So now this goes further down the sales funnel and closing leads?

Right again! You have to be aware of every single step in your visitor-to-lead-to-sale process.

Let's say your closing rate is only 10%. This means that you are going to have to wait 3 months to make your first sale (on average), or you're going to make a sale and then you'll have to wait 3 months to make another, again, on average. And even if your closing rate is at 30%, you are only going to make 1 sale per month.

That won't make anyone's money/client site profitable!

It is not going to be profitable, and it will make for a very angry customer or it will lead to your financial ruin. You cannot work with numbers such as those and expect to survive in a cutthroat business such as the web.

So what can our students expect in this training series?

In this series, we will go from very basic concepts to intricate ideas that will make any website perform much better and make a lot more money!
For example, we will cover writing ad copy.