In the 169th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to keep the dialogue going with video email prospects.
The exact question was:
I'm having a persistent problem with my video emails. For a lot of emails, someone clicks the link, and I phone them a few minutes later and tell them I'm having problems with my email and I make sure they received it.
Then they say that they opened it, but they didn't have time to watch it. So I wait, but nothing happens! I tried sending a follow-up email the next day, but that doesn't amount to much usually. How can I keep up the dialogue? Do I just call again the next day?