Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 268

By April

Click on the video above to watch Episode 268 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



All right! Welcome everybody to Hump Day Hangouts. This is Episode 268. And today is the second of January 2020. This is the first Hump Day hangout to 2020. We shifted it a day. So if you're watching this and wondering why we're doing on Thursdays, we figured that just like us, a lot of people are probably gonna be taking the first off. And so we're here on the second day of January and going to kick things off. So if you're watching one, thank you for watching, to go ahead and type your questions in we knew we weren't going to get a lot of questions because we shifted it by a day. But we just got a handful of questions. And we've got some from the Facebook group that we're going to answer. And then we wrap things up. So if you do have a question like said, just go ahead and get it on there. So before we dive into stuff, we got some announcements. I want to say hi to the guys. The first time we've, I guess, talked in 2020. So Bradley, how are you doing in the new year and decade?

Bradley: Oh, man, happy to be here. It's, I'm excited about this year. I think it's gonna be a good year. So, you know, everybody tries to have new year's resolutions. I try not to really set new year's resolutions. I'd set more targets or goals, you know, and I've got a lot of goals that I'm trying to hit over the next couple of months with my real estate business especially. I'm really looking forward to the holiday season and being over now and I can get back to work.

Adam: Nice. Hernan, how about yourself?

Hernan: Good, man. All good. I have fun with family during the New Year's etc. for this year, for this decade, actually, last year was amazing. It was really, really good. So I'm expecting 2020 to be even better and keep on helping a lot of people that we are used to doing every week and every day pretty much and Semantic Mastery. So sad to be here.

Adam: Awesome. All right, Chris. How about you man? How was New Year for you and how you doing?

Chris: Yeah, super good here. Weather is getting colder and it's actually getting foggy and stuff. So yeah, other than that's 2020 like I already kicked it off like pretty crazy. I'm getting flooded with new leads and I barely can keep up I guess everybody wants to get rid of the tax bills and lower them for 2020 but yeah, a good problem to have. So how about you?

Adam: I'm doing pretty good. I was traveling visiting some friends for Christmas and so we flew back on New Year's Eve and so took a real easy had just a relaxed time and then now just getting back in the swing of things and like you guys starting to get back in and getting the routine back and going so for me that's been good especially after I don't know about you guys, man, my friends and family just go crazy with like baking and making food and I don't have a hard time putting down the cookies and all that stuff. So I'm looking forward to getting back into not only a work routine but just get back. I already been running and hitting the gym and it's going to take a little while to cut the pounds and put off here that. Marco, how about you, man? How are you doing?

Marco: I'm doing good man. The holidays are crazy when you have three little kids. Mine is, you know, my daughter's the youngest one is 14 months. And I have a seven-year-old son and an eight-year-old son, an 11-year-old daughter. So they keep you feeling free and busy during the holidays because it's this and that. And let's do this. And let's do that and to keep you just running around. So even though I worked less, I was busier than I usually work and they will drive you crazy. So anyway, it's just I'm like Bradley, I'm glad to be able to get back to work. Yeah.

Adam: Fair enough. Well, speaking of the holidays, Marco, all of us, yourself, other people as well. We're hoping for your charity. How did things go with that?

Marco: We're doing really well. That's ongoing. Actually, it's not it doesn't end, what we do is we do an end of the year and in January, a big drive to try to get as many kids into school as possible. We try to give them opportunities, right, a chance to go to school with everything. Paid everything that they need it we also we talked to the families try to help the families, we tutor, we just do a whole lot to try to keep this kids these kids in school and when in fact, if they make it through the school program, which is, of course, a great school and a junior high in high school, or then we get them into technical training, and they do have a job waiting for them. Once that's all done so it says it's not as if they're just going and getting an education for just for the sake of getting an education which isn't a bad thing. Right going studying learning about the world about things is not bad in and of itself. But it this has a purpose and that there are companies in Costa Rica that are that where these jobs aren't high demand, and we're meeting that high demand with what we do. So it's really interesting. It's really good that the charity has done well. It can never be enough. Yeah. Right. This because of the more money that we have available, the more that we give away, of course. But yeah, we're doing really good. I still have two more charity webinars that are that I am going to do. So they're not finished. And I might do a third one. Because I think that it's needed people I want people to clearly understand what it is that's going on. What we've been preaching literally for four or five years about entities where this is headed because where it where it's going, and how Google is going to do away with it. Yes, I'm going out and saying Google will get rid of links. And the way that they're doing is through quantum computing. I went once they go quantum the they can get chips communicate with it linking to each other. I mean, that's already taking place, I'm not saying is going to happen tomorrow or in five years, although I do expect that within the next five years. For that to be able to happen, they will have to retweet their algorithm so that they can now ignore the link spamming and we can start some new fun type of spamming because you can always spam whatever they do.

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Were there and we're going to totally manipulate whatever it is that they do. We have the math, they can avoid it. But I mean, it's coming. And just like we told you, way back when we started high was all about entities, the Semantic Web. We talked about it a whole lot. It was moving from web 2.0. It's not as if with the web 2.0. And now the Semantic Web is that the Semantic Web didn't do away with everything else. We still have pillars upon which everything is founded. And in order to change the way that it's founded the way that Google sees the thing, they have to do go and change their algorithm. And so that's the next big thing and the one that I'm planning for and what we're working towards is it's meeting them at the again at the past when that happens just like we did a few months ago when they finally came clean with what we're doing with with Bert, and neural matching. And it's all about entities, it's all about branding. We've been telling you forever. It's about branding. And it's about making your brand associated with the keywords in your niche so that you become the keyword for the niche. That's it. Now not everybody can do it. It's impossible. But if you're not working towards that, if whatever it is that you're doing is not working towards that. Then you're down a dead-end road, it stops you're going to hit a wall, and that's it. The brand plus keyword association is where it is right now. No I'm not I just said I'm out forth. And I know and it's really hard to get these complex ideas in place. But that's what we do in the webinars. That's what we try to teach people about the principles of the web, what's involved, and how it is that you can approach all these things. With, you know what I'm calling now worry less SEO, we have the SEO shield in place. We don't worry about Google, we let Google worry about us.

Adam: So I know you said you've got a couple more webinars, Marco. And if people aren't aware of this, how can they get in on these webinars? Because these aren't going to be publicly broadcast?

Marco: No, they will not. I'll post the donation page in the event and they can go and donate. And I don't ask for any amount. You know how I say it. Your heart will tell you whether you want to donate and your wallet is going to dictate how much you donate how much is up to you. Your heart is going to tell you whether you're going to donate or not. And that's it. And if you want to post the link, go donate and then send. I'll post the email in there too. You send proof of donation and we will invite you to the webinars that simple.

Adam: Awesome. Good stuff. Yeah. And for everyone who took advantage of that over the holidays, that was awesome had a lot of people do that at semanticmastery.com/Christmas or MGYB.co/Christmas, a lot of great deals. People took advantage of that. And you know, it's a win-win people gave to charity, and then they also got a discount on product services as well as training. So we really appreciate everyone participating in that and getting some great deals as well.

Real quick before we hop into the questions, I just want to say, Hernan, you know, we're finishing up some things that you've been talking about for a month or two, and we're getting ready to do that and the people who took advantage of the Semantic Mastery holiday bundle are going to get access to I'm going to call it too excited keep things short. But for those who didn't get into it with the bundle because they're going to get it for free as part of the bundle. Can you tell people a little bit about what's coming up here later in January?

Hernan: Yes. 100% Thank you, Adam. So um, so the idea is we ask a couple of questions to most of our audience, right people that are watching how many hangouts people that are subscribed to YouTube, people are on our list or on our different Facebook groups, and the number one thing that came up was like the question was, what is your challenge right for 2020? What is your challenge when it comes to growing as a digital marketing or digital marketer or digital marketing agency owner and whatnot, and the number one thing that came up was getting new clients, right? Getting new clients and charging those clients more money. So what we decided to do on this was while POFU Live 2019 was happening, we decided to launch a new program called double your agency, so 2xyouragency, or short and on that, on that program.

We're going to be doing is to show you how we are not only getting more clients for our agencies, you know, respectively. Each of us has our own clients, our own clientele that we serve and whatnot, how we are getting those clients, but also how we are charging those clients more money, right? The main, the motto behind double your agencies that you can double the revenue that you're generating, with your agency with your digital marketing agency, whether you have like a small team, whether your own like your own, like team, your own one-man-band, or you have like 30 VAs working doesn't really matter. You can double your revenue by working with this program for the next 90 days. So over the next 90 days, we're going to be working with Bradley hand to hand on how we prospect how we generate results for clients and how we scale meaning the processes that we're putting together to actually get help that we need so you can make more money while working less so that's the whole motto behind 2xyouragency. We're trying to cater to, I would say a broader community of digital marketing agency owners. So that's going to be local SEO. It's also going to entice local PPC, Facebook ads, branding, you know, and all of the stuff that you need to actually leverage your image to actually reach your revenue goals in 2020. So that's basically what's coming. It's going to be pretty awesome.

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Adam: Well, there we go. I'm learning how to unmute myself. Again, we don't do Hump Day hangouts for a couple of weeks, I can't talk. So I just wanted to say to everyone, I'm putting the link on the page, but you can go to 2xyouragency.com, so to the letter x, and then your agency calm, and you'll be notified and get early access, we'll definitely have a special deal for people to take advantage of signing up early. So with that said, You guys don't want to keep going too long. Let's hop into the questions. And then it looks like we've got a few more on the page. So yeah, let's do this. Let's start rolling.

Bradley: Okay, cool. I'll grab the screen. Alright, you guys should be seeing my screen, correct?

Adam: Correct.

Should You Use The Excerpt Or The Long-Form Content Of A Blog Post When Syndicating Through RSS Feed?

Bradley: Okay. Yep. the First question is, what is the best way? What is the best to syndicate blog posts through RSS feed? Let's see a short excerpt, blog posts content or the entire long-form content. Okay, that's a good question. I recommend using the long-form like so the full post. So that's an RSS setting. I think that's in the reading settings. What was the WordPress settings general or WordPress settings? Reading I think is where you can edit that to display either the full-text post or just an excerpt.

I always like to use the full post because when you're syndicating content to the blog properties in the syndication network, which would be at least the three default blog properties are blogger, WordPress, and Tumblr and out of those, I think it looks a lot better if you're syndicating a whole post, as opposed to just an excerpt because then that's it kind of truncates the post on the syndicated properties. In other words, it's just a summary with a link back to the post URL, as opposed to the full body of it. So I prefer to have the full text or the full post displayed. But it really is up to you. And it also depends on what it is that you're trying to accomplish. Because here's the thing, if you're going to be hammering exact match keywords, as anchor text in your blog posts to link back up to your internal pages on your site, which is what we teach in syndication Academy, right, which is, use your blog from your money site to publish posts that have a contextual link that links up to the pages on the site that you're trying to rank, especially if you've got proper silo structure. So what happens is if you are syndicating the entire post. But you're constantly hammering away with the same anchor text over and over and over again to a particular inner page, then you may want to select summary so that you're not actually syndicating that internal link. In other words, if it's not the full body of the post that's being published on the syndication network properties, and it's just a summary, then the link is going to point back to the post URL. Does that make sense? As opposed to having all of the links within the page, the post itself actually being republished also? But if you're following our advice, and using one branded syndication network, so tier one branded syndication network for blog syndication, and as long as you're varying your anchor text for your internal links, you shouldn't have any problems whatsoever. So again, I prefer doing the full-text post. But it really is up to you. And it also depends on what it is that you're, you're doing, like how your blog and that kind of thing. was a good question. Does anybody else have any comments on that?

Marco: No, just totally agree. Okay.

Is There A Way To Find MREID In Google Knowledge Panel?

Moving on, is there a way to find the MREID (machine readable entity ID) in Google knowledge panel as I can't seem to find it? And I sure, and I'm sure I could before or has Google change? Yeah, I believe there has been a change. So I was actually looking at this because I have the way that there was one way that I know of that used to be this, this, I don't know if you guys can see it in my browser up here, but it says to get the MREID, this was a bookmarklet that you could drag up to your bookmarks bar here. And it used to work where if you click that it would right here where it would say, MREID, it would show you the MREID for the entity if it had one. But now it's showing is undefined. And so if you just do a quick search for how to find the MREID and Google you'll see that this was the bookmark that was talking about right here, you would drag that up to the, your bookmark bar. And then you would just click on it when you have a Google search that displays an entity in the Knowledge Graph. However, that's not working for some reason. And so and I even just replaced it by a moment ago while Adam was talking, and it's still not working. So there must have been some sort of change. However, let me point out a couple of other things from that same Google search for how to find MREID. If you click the upbuild.io and wordlift.io. There are some pretty good articles here about MREID. So if you guys want to find out more about it, that kind of stuff, you can just click through and read these two articles. Also, there is the developers.google.com, the Knowledge Graph reference rest vi API. So in other words that the Knowledge Graph Search API, it's inside the developers console and Google. If you go over there and type in if you type, you go over there too, or excuse me into in here and under the query section on the right-hand side, you just type in the entity name, right? Then you'll see over here it's going to pull in, this is the result. So let me just refresh and we'll start this over so you can see what I'm talking about.

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Alright, so over here where it says query, you type your string and so I'm going to use mine that I was just using, so big bamboo marketing, okay, and then hit execute. And you'll see if you scroll down on the side, I know it's probably small on your end, guys, but that if you're a brand if the company or whatever it is that you're searching for is an actual validated entity in the Semantic Web. It should show a Knowledge Graph ID which is as far as I know, and I may be wrong on this is the same as the MREID but it has to have one. In other words, it has to be a recognized entity in order for it to have a knowledge graph ID, which I think again, and again, it could be wrong, but I'm pretty sure that's the same as the MREID. And if you scroll down, you'll see it. It's right here. It's where it says add ID, but it says kg; and then if I'm going to put this on a notepad file, so you can you guys can see it a little bit bigger. This is what it's showing is the kgID right there. Okay, so that's the Knowledge Graph ID, which again, I believe is the exact same thing as an MREID. Alright, so this is the actual format of how you would add that right there. So all you would do is make this part of the URL, Copy that. And you're going to add your kgID to the end of that, and it right there, and then that'll give you the actual format of the URL for your MREID right. So just so you can see what I'm talking about if I come over here to Firefox and I searched for Big Bamboo Marketing, you'll see that my knowledge panel, the typical knowledge panel shows up here. But if you scroll down, because I am a wreck or big bamboo marketing is a recognized entity. Because a long time ago, I years ago, I was actually able to add the big bamboo marketing as an entity to Freebase before Freebase got shut down to the public. And that was a semantic database that you could actually enter entity information. And so I was able to do that. And that's why big bamboo marketing has it. So if I click on this, this will actually take me to the entity graph view. In other words, this is not showing that what we call the knowledge graph, but this is showing the entity graph, which is showing that this is an actual entity inside of the Semantic Web and Google semantic database. And if you take a look, excuse me, let me click out of this, you can see up in them, let's see, let me grab the share URL, or copy that will go view that separately.

Once again, you'll see the kgmID is right there. So this is right there before the ampersand if I copy that it's the same as what you're seeing right here. That it's the same URL. So if we were to just close this down and go one more time with that, just that URL. And I don't know why I didn't actually pull it all the way through. Marco, do you know how to get the URL to appear as the Knowledge Graph from the kgmID? Or the kgID?

Marco: Yeah, if I go and look at my notes, I have somewhere how to get it. Okay. I'm not gonna go right now. You just did a great job of explaining how to do it. I'd be careful. I just tell people be careful that that's your machine reasonable entity ID. You're fucking wrong with your entity when you when you're using that. Be careful what you do with your entity, the way that things are being looked at right now and seen right now and the way that that the algorithm is looking at your entity. So if you do anything to ambiguate your entity, you're in trouble. That's all I had to say was just a word of warning for all you guys that are, you know, you heard about this machine readable ID hack and this thing, and what you can all of these different things that you can do, just make sure that you know exactly what it is that you're doing with that machine readable entity ID. That's your entity on the web as far as Google is concerned.

Bradley: Yeah. Yeah. So this is what I was talking about. I was able to enter in the Freebase back before they had shut it down to have public editing. I was actually able to add it not showing the MREID is the same as what I was just showing here. So you can see that that's what I've got right there. Yeah, right. So anyway, hopefully, that was helpful. I don't know what you're going to do with it. But there you go. Alright, next question.

Are The New GSites Sandboxed?

Happy New Year or the new GSites also sandboxed. What constitutes doing anything doesn't include a G drive assets and embedding them into the G site. Thank you. That's a good question for you, Marco.

Marco: I've never run into a G site being a sandbox. What constitutes anything doesn't include that in G drive assets. Yes, Brandon, you showed that you add them to the G site not only that but syndicating them through a syndication network. Right. It did that. And it still ranking for SEO Virginia today, after all the updates Well, during the last four sites almost five years, right. This coming May. Yeah. And so yes, it's still going strong. So yes, by all means, and not but not only do you embed mygb.co is where Dadea, our master link builder, master spammer, master and better that's where he hangs out just go and get a gig from him because he knows exactly what to do with with the embed URLs. And with the iframe, actually and then how to link build to it so yeah, by all means, have at it.

Bradley: I think what he's asking is like with you know, when when it comes to a money site, if you make changes and it starts doing the Google dance when we're not supposed to touch it really for like three weeks while it's doing the dance, I think that's kind of what he's asking about. Are the new g sites also sandbox meaning when they are doing the Google dance should we not make any changes to them?

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Marco: I've never taken a look I've never bothered all rules are off. You see a G site get permanently sandbox, please let me know.

Bradley: Yeah, and I don't think I've never been. I don't know about the sandbox being the proper term. But I know that g g sites from the drive stacks typically, at least in my experience, they, for the first several weeks, they end up they go in and out of the index, or though they may remain index, but they won't be in the top 10 pages and then it pops in and then it pops back out and pops in and pops back out. And it does that dance that significant dance for the first several weeks, at least for most of the projects that I've I work on, I've noticed that.

And so I don't know if that's technically the sandbox, or if that's just the dance, I think that's more that's

Marco: that's a dance a sandbox is when it'll hit a position, whatever it is, a lot of times second or third page, and you start hitting just hitting it with everything, you know because you're trying to get it the first page and it won't move. It's simply no matter what you do. It will not move that that's a sandbox that's or it just won't wrap that's different than seeing the ranking and then it goes off, and then it comes back and then all of a sudden it's on the first page, then it'll be on page 10, then it'll again, it'll look like it's been deindexed. And then it finally settles in whatever place is going to settle so that you can do whatever you want with it. We usually know once we've done hitting it with everything, we let it go for a while, so so that I don't know. So I had simmered and cooks up really good. And then you have other URLs that you can target, that you can use for link building while that's going on, is that necessary to continue hitting that g site over and over again, although I can't say from just from experience, they can hit it with literally anything and it'll take it like a champ.

Bradley: Yeah. Please, sir, my apps more. So, all right, that was a good question.

Does Long Form Content Perform Better Than Shorter Forms?

The next one is uh, let's see. Happy New Year. Hump Day Hangouts. Awesome. He says in a recent Hump Day Hangout, you spoke briefly on long-form content is now performed a preferred over shorter form, content can you guys speak to that. And what you see with that moving forward, cheers. Okay. Yeah. So I think what you're talking about is years ago, the way that silo structure we used to the best way that silo structure, or when we would build silos out on a website, the best way to do it years ago was to separate each individual keyword out that you wanted to, you know, optimize for, and try to rank a separate page or post for each keyword. So each, each post or page would be optimized primarily for one keyword, right? And so you might have let's say that in you know, I don't know we'll just use the tree removal as an example that could be a potential silo right. And so there might be you know, five different versions or variations of tree removal Service, emergency tree removal, pine tree removal, dead tree removal, right.

Those could each be individual versions or variations of the tree removal keyword. So what we used to do is we would have, you know, Tree Removal would be the primary, you know, the top of the silo. So that would be the most the broadest of keywords. So we would put that at the top of the silo. And then for each and every one of those supporting keywords that I was just talking about long-tail versions of it, we would have a separate post for each one of those optimize specifically for that, that phrase, and all of those would obviously link back to the top of the silo. So the silo landing page, which would be tree removal. However, what happened is a lot because those keyword themes are so closely related. It kind of created redundancy within the silo, right? A lot of times the same things would be set over and over and over again. And it's you know, because it was the same theme, right, the same topic, and they were so closely related that it just did.

It used to work really well. But what I found was after, I don't know, one of the panda updates, I think it was around the 2015 timeframe. That longer-form content seemed to work better. In other words, instead of creating separate pages or posts for each and every keyword that you want to rank for, you would put all of your closely related keywords within a particular theme onto one long-form page, which would be the top of the silo. So in this case, tree removal, the page, which would be the top of the silo would include all of those other keywords in there. And so the content itself could be a lot longer it could be you know, we used to do 800 to 1000 words on for the top of the silo, and now it could be 2,500 words for the top, top of silo page. And then what happens is, what I recommend is having sections so header headings sections, within the content where you have, you know, you're optimizing for each one of those variations. So now you've got one really like a three rotative piece of content that includes your, your primary keyword, as well as all of the supporting keywords, then if you need any additional push for any of your, for that page in particular or for anyone of the supporting keywords, then you can always do a post within that, that silo within that category that's optimized for whatever keyword it is that you need the additional push for. But my point is, instead of having, you know, five or six articles, top of silo with four or five supporting articles that are all basically saying the same thing anyway, you put it all into one long-form copy, or one long-form page that mentions all of those other keywords, you break it out into logical sections. You can even put a table of content or jump links at the top of it. If it's really long, right, those work really well too so that somebody could click on it and it would jump them down to that section on the page. Then what happens is you rank that or you know, publish that page, give it some time. So where that settles in, if you need an additional push for any of the keywords that you're trying to rank for on that page, then that's when you can publish blog posts, within that silo to link back to that page. And remember, if you put a table of contents in with jump links to each one of the sections, the headings sections on that long-form page, if you're doing a blog post to push one of those keywords from, you know, one of those supporting keywords, you can link back directly to that jump link to so now you're getting you to know, links built to the jump link through that keyword onto that primary page, if that makes sense. So, you know, once that kind of shift occurred, and it went from doing everything where all pages were singularly optimized for one keyword to the longer form stuff. I've had a lot of, you know, over the years I've seen I even took sites that started to perform like didn't perform as good as they used to, and consolidated content into one place.

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And actually seen ranking boost from that. So that's what I was saying about going forward. I think Google doesn't like thin content pages. You guys should all know that. And so when you optimize these little these pages or posts for one singular keyword, and it's kind of thin on content, you're better off developing a much more thorough piece of content that connects all of those dots together if that makes sense. Any comment on that?

Marco: No. Okay. I'm good.

Bradley: I didn't know if anybody else wanted to comment on that. Alright,

How Would You Deal With A Person Who Believes That Blog Post Should Not Be Shared On Social Media?

so Austin Zot Don is up. He says, one of my clients just recently brought on a social media person. Today that person tells me that he doesn't want me to post blog posts, videos or anything else to any of the social media platforms. He says blog posts should stay on the blog. What's the best way for me to respond to this ridiculous demand?

Adam: Yeah, that's Jordan, if you scroll down real quick or check it out, you can check out Jordan's response. I think that's pretty good. But yeah,

Bradley: I agree. I read that earlier, Jordan says to go one level higher than him or her and tell their boss why it's vital if the social media person won't listen, why would you write content? He wouldn't amplify. And I agree with that. I would say the same thing. As far as what Jordan says, I would go above them. I mean, you remember that whoever hired you for doing SEO hired you to do SEO? They didn't hire the social media person to do SEO, they hired you to do SEO. And social media plays a part in SEO. So but, you know, SEO doesn't typically play a part in social media. In other words, you have to you should be using social media to amplify to promote the content that you produce, because it helps with SEO. But, you know, the social media person doesn't have to really do anything for SEO. I agree with what Jordan said is go back to the person that hired you. And say that to them. So you know, you hired me to do SEO, this helps with SEO, I understand your social media person wants to control all the social media, that's fine. But I, I would have the content get sent to them and make sure that they're publishing it, then at least if nothing else, but again, I would remind the owner, the business owner, that the reason why they hired you is for your expertise and what kind of results you can achieve.

Hernan: Yeah, yeah, I agree. I totally, totally agree with what the guys have said here. I would say that there, there are a couple of things that will impact the reach on for, for instance, Facebook posts. So there are a couple of things that you can do or that social media person could do to actually still get content to the page and still get you the SEO benefits. For instance, if you're posting a link on Facebook, you know how the Open Graph Well, you know, Facebook will go in and crawl the Open Graph. So we'll bring the image the title on the description of the page, right. And if you have like a little bit of body copy, and then you have the link and whatnot, that gets, let's say, X amount of reach. But if instead of doing that you upload an image to Facebook, and you keep everything else the same, you still put the link in there, it won't be a link post, it will be an image post, and that will boost the reach that those publications have, you still have that link going to that page from a social media post, but without interfering with their reach. So they're like a little bit of common ground. And at the end of the day, if you're talking about promotion, and you're talking about branding, you want to work hand in hand with this person, you know, because at the end of the day, that person is trying to get buyers, leads, sellers, on social media while you're trying to get them on Google and at the end of day, you know, you need to be working to get them intense.

Marco: I think I would actually be a little more radical. Surprise. Surprise! But that to me, this POFU, Austin. If you're getting results and you've steadily been getting results through whatever it is that you do, and then comes to social media person brand new, telling you what to do, then do the Jordan but not only that, you go to the person that's above that or the person who you signed the contract with, the person who you deal with, but I'm getting the results. You want me to continue getting results to get this person out of my way, figure out another way to get this person and as Hernan said, Baby, you can cooperate but never with this person telling you what to do as Bradley said, social media person does not know SEO, they think that they do and they think that they're God's gift to the SEO world but they're not. They know how to be social. Your job is to get results not to really be social though. It is part of the job and you should have someone. For that, to me, yes, it's going a step above or to whoever it is that you need to go to. If you want me to keep getting results, I need this person out of my way. And if you don't, then I just walk away because I can't work like this. Yeah, this is not how I work this. This is not when you and I talked, this was not part of the deal part of the day, and if this is going to include me having to go with this person that teaches person SEO, that I'm gonna have to charge a whole lot more money for a consultation because that's not in the work description. I'm sorry.

Bradley: Yeah, yeah, I agree. I mean, I would say if the social media person doesn't want your posts being automatically published to the social media channels, that's fine. You know, there can be a compromise. The compromise should be in that case that the content still gets published to social media channels, but it gets done manually so the social media person can dress it up, pretty it up, do whatever they want to do to it, but it should still be posted is the point, right. So I agree with what Marco said, you know, you'd have to say, look, this wasn't part of the arrangement when we set the terms of our agreement. And now you've thrown this into the mix. So we're going to have to, you know, either rework the agreement, or we're going to have to bring it back to what was originally agreed to. I agree with what Marco says.

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Is There A List Of Deliverables That You Need To Provide For Your VA To Build Out The SEO Shield?

Okay, so the next question is, I signed up for the SEO shield or for a new project that will be going live in a couple of weeks. Is there a list of deliverables that I need to provide for your VA to build it out? whatever's in the order sheet. I mean, you place the order, but then when you go to the place, submit the details for the order, it's whatever's in there, do we have a pre-populated list of deliver of the list of requirements for these things, guys?

Adam: Yeah, the best way is what you said Bradley, maybe we're working on getting a little bit better information for you. So you see that before but yeah, the process there is to just make it streamlines your order. And then once you go to your dashboard at mgyb.co, you can go in and it'll have everything listed out that you need to provide. So I did see who or who asked that. But yeah, that's the process if you then have questions, you know, feel free to reach out to support and you know, point in the right direction.

Bradley: Yeah, I'm thinking we should maybe at some point, put on the sales page, like a link to a PDF that shows what's needed or something, you know what I mean?

Adam: Um, yeah, it's in the works it's probably going to be in the next 30-60 days, we're going to be video so they can be updated because you know, things go along, you know, maybe we change something the way something's done, but yeah, we'll have that setup.

Bradley: Okay, cool.

Marco: They can just write to support at mgyb.co, since this is what support is for, right, these questions. This doesn't involve SEO or any SEO advice. It's okay. So how does the order work? How does the ordering process work? What do I need to provide? That's perfect because Rishel is awesome answering those types of questions, and if she has questions that she'll come to either Rob or me and ask us for input on how she should answer. So by all means, right to support, Rishel is great. She's doing a fantastic job and I just wanted to make it public that are and as a matter of fact, let me give a shout out the new year to Chris Greenhow, who has been with Semantic Mastery support for like, seems like forever. And we don't ever run into support issues because he can usually just deal with everything and he knows how to contact us and get everything done. I think we have a really smooth system and we have some great people with great people skills. So shout out to our support board, both at Semantic Mastery and MGYB.

Bradley: Yeah, God bless Chris for being that guy because of the support guy. I've attempted to do it like once or twice in my career, and I don't know how anybody can be a support person. So he's worth his weight in gold.

How Many GMB Posts Do You Need For A Silo?

Alright, the next question is from Nathan. He says when siloing GMB posts, how many do you typically use for each silo? As many as it takes? Nathan? Do you try to limit silence to five to 10 posts? Now? I mean it there's, there's no reason to limit it.

There's no, there's no reason to limit the number of posts within a silo that I'm aware of. Okay. So there's no, no, like, hard limit as to a number of posts. It's just as many as you need, really. And that would be the same for the next question when siloing website posts or pages do you try to limit those to a certain number of pages or posts? Or do you continue siling until you run out of content related to the top-level keyword? Well, I mean, yeah, there's no limit to that either. And here's the thing, you know, again, I always do what it's necessary to get results. Sometimes you'll be able to get results with just a couple of, you know, maybe two or sometimes you don't need any supporting posts at all.

But within a proper silo, it would have supporting posts. And sometimes I'll get results with two or three posts. And other times it might take 20. You know, it just depends. And it's not, you know, you could run out of keywords. But that doesn't mean that you couldn't publish additional blog posts with the same keywords, right? Just you say things in a different way. That's why I like curated content so well because you're not curating content, you're using other people's content to create a to publish a post, right? Where you're highlighting, or you're highlighting other people's opinions or content about a particular topic or subject. And so that's why I like curating because if, like, let's say that you've got six keywords in a silo, right? Then if you had a blog post published for each one of those keywords, so your top-level keyword in five supporting posts, and then you run out of content, you wouldn't you know, if you just did one piece of content per keyword, then you'd be out after but if you didn't get the results that you needed, you should continue publishing posts within that silo. So that's why, you know, again, curated content works so well, because each time you're publishing a post, you're pulling in other people's content. So you don't really have to come up with original content is my point. All you got to do is come up with an idea for a post and then go find content to support or too, either to support your opinion or to object to the opinion that you're in sometimes those make really good posts to like, argumentative posts, right, where you show a differing opinion, right? So you show both sides of it, but that's what I like about that because with a good VA. A good VA doesn't even doesn't have to be a subject matter expert. All they have to do is be able to locate good content about a particular topic. And then, you know, put it together in a blog post with some commentary injected in between each piece of curated content and that's all that's needed.

Alright, so you can produce content very quickly. It's much better because it's usually you're citing right you're citing other subject matter experts instead of trying to be a subject matter expert all you're doing is locating content written or developed by subject matter experts and it using that in a post where you're injecting some commentary and that's about it. Okay, so again, it's not a number of is not any certain number of it. I always like to do as many as it takes to get results. Period. All right.

Wayne Social Buzz me that's what he says so, so true. What's up the lane, Happy New Year, by the way, he says social media people do not know how to get traffic. If you believe that then you believe everyone on Instagram is rich, skinny and pretty. And social. Wayne also says plumbers cannot do the work of a contractor social media people are the plumbers. They can get your ship moving, but they can't build a rebuild. Okay.

All right. I think we had a couple of other questions that Adam pointed out from the Facebook group earlier. So let's go ahead and slack if you want to open them or I can I've got them here. All right, I've got them here.

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What Should You Look For When Assessing A Niche For Lead Gen?

Alright, so the first one was Patrick Smith. He says I was brought up in SEO hearing that citations of backlinks were the best ways to assess how competitive niches since that was all you had to do besides a solid site to rank since that is obviously not true. What exactly should I look for when assessing a niche for something like lead gen?

That's a good question. You know, obviously, backlinks and citations play a role. But when you're talking about local stuff to especially when you're talking about GMB stuff Now, remember, proximity is a big issue which is specifically what local lease pro was all about. was finding a way to await a kind of a way to get GMB assets verified for exact locations that you wanted to get leads from the right so that we were basically playing with the proximity issue as opposed to fighting it right, by just getting more GM bees. But that's not really I mean, although I do understand that it's apparently the Google wrath may be over when it comes to suspending GM bees. At least that's what I'm hearing. I don't I'm not going to confirm that. But that's what I'm hearing. So it may be that we're going to be able to start doing that again soon. But yeah, there's a lot of things I think Marco would be better just explaining this, which is what he started to do in the thread anyways, but there's a lot of things that you can look at, I don't look at third party metrics that much anymore, they can certainly play a role. But you know, looking at the number of citations or the number of backlinks or the quality of backlinks isn't necessarily going to mean that you're going to determine your competitive level because if you have your entity, correct, which is what we've been teaching, right? And Marco can talk more about this, but if you have your entity correct, and you're on page type, you can outrank many different competitors that might have a shit ton of backlinks, but they don't have their entity right or they have an ambiguous rated entity. In other words, there's some sort of vagueness about the entity so you can come in with a fraction of any off-page work and outrank it and again, like Marco points out in his thread, if you look at what Jeffrey Smith has been able to do with strictly on-page and developing the entities correctly, he can outrank massive authority sites with no backlinks and it's all because he's he knows how to do that. So Marco, what would you say about that?

Marco: I would say exactly that and like okay, so we could add semantic mastery teach and on-page SEO course, and siloing and interlinking, and everything else but Jeffrey Smith, and I like I hate reinventing the wheel. And what I would do is go and try to copy what he did because of him to me, he's the master at this. Why would I go and try to outdo the master unless I could, in which case, I'd go and tell him Hey Jeffrey, which we often to try this and see how that does with whatever it is that you're doing and then get back to, or just whatever we can think of. But in these terms, it's, you know, the Whelan's already invented and nobody has come up with anything better. There's nothing better than SEO Ultimate Boot Camp as far as doing your market research. You're right the top-level categories I had to determine top-level categories, how to find them, and then the supporting and then everything else that you need to do in order to do what it is that Jeffrey does, which is as you said, outrank others with just the way that he sets up his websites. Of course, the training of it, it is a lesson intensive and you know, there is a learning curve. And you know, he goes into some terms that you really have to think about. But having said that, dude, nothing beats what Jeffrey has done I wouldn't even try. I don't care to try because most of the stuff that I do is off-page anyway. So this is a perfect complement to what we do off-page.

Bradley: Yeah, I would agree that what Jeffrey has been able to or his course on-page, SEO Bootcamp it's fabulous guys, it's incredible. You know, that's why we didn't end up ever creating an on-page course because there was no reason to try to compete with what Jeffrey put together it's fabulous. So we just from promoting his ever since we saw it. So I would highly recommend you do that because again, you know if you have your on-page right and your entity information correct you can now rank with a fraction of the off-page stuff. You can outrank, you know, even fierce competitors. And so that's the important thing. And then if you're using the, you know, the entity, the SEO shield, which is like your entity loop, right, so all of that stuff, surround, you create this entity and you have all of your tier one branded entity assets, and you use those as your SEO shield, then you can just hammer that stuff with our link building packages from MGYB. And even though your money site won't show backlinks like your competitors do because you're not building directly to your money site, you'll still outrank them. Does that make sense? And that's why looking at those third-party tools for a number of citations and for backlinks, backlink analysis doesn't necessarily mean anything, because you can end up outranking them without with only, you know, a mere fraction of what those numbers are showing, because you're doing all of your external SEO, to your SEO shield as opposed directly to your money site.

Marco: I talked about what Dadia shared in the mastermind. And in RYS Academy, I think he shared it there to where he's doing a case study on ecommerce, I can't say the niche, right, you know how people are. And this is a client of his. But I mean, we do up for a fraction of the money that these big players in the industry are paying for marketing. He's able to go in there and just take clients so we take money away from these people who are spending hundreds of thousands a month maybe millions a month for this niche. So you were talking about the Amazon, Lowe's, Walmart, you name it, they're in the space and he's in there, fighting it out and eventually he'll be able to practically own the niche which is incredible for 1200 bucks when you can do it for 1200 bucks, go in there and compete. For top-level category, I don't know anything else that you could do to match that add to that the entity that like the branding course that branded did but what you do a paid ads and you send traffic targeted traffic that's a niche-specific and hyper-targeted to whatever it is that you're doing, whether it's local, or whether it's for your brand, and that's money. It's money in the bank you're in. I think Patrick is in the mastermind, isn't he? No, no, he said he planted city, but you should be in the mastermind because all of these things are available in the mastermind, how it's done the How is in the mastermind?

Bradley: Yeah. Okay, we're almost out of time.

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Local Lease Pro No Longer Offered As A Standalone Course

This one is from Patrick, he says heard that Local Lease Pro is no longer offered as a standalone course in part due to the way Google's GMB policies have changed recently and I was directed to local GMB Pro is the replacement question is about why local lease pro method is no longer recommended. And that's precisely why Patrick is what I was just talking about earlier was the fact that because what we're doing is getting spammed GMB listings like in other words, GMB listings, that didn't actually exist. There wasn't enough physical location for that business essentially in. The problem was that when it started, it became a lot harder to get them and also, or once you would get them they would get suspended easily. And that was because Google has been on a rampage for several months about just cracking down on GMB spam. So we got away from doing that because it was getting too hard. Like we don't want to teach people how to do stuff that is going to, you know, like rework, right?

Go out and build GMBs or buy GMBs, and then you start building them out and they get suspended. Now you've wasted time and you've wasted money, right? We don't like to teach stuff that it's going to require, like churn and burn strategy, that's nothing. It's not anything I've ever liked to do. I don't like to build my business on stuff that potentially I could lose you know what I mean? I like to do work once and have it pay me over and over and over again. So that's part of the reason we got away from suggesting it was because of it was getting too hard to get spam GMBs or if you were able to get them they were too easily suspended. Right. So we kind of switch back to going to what we had originally been teaching which was the local GMB pro method which is how to get the best results from a GMB and even overcome the proximity issue. Although that is a lot stricter now than it was when we first developed it. I know you can still get over the proximity issue.

There's no doubt you can overpower that but it does require more than it used to to to overcome that because the proximity is you know, the proximity filter for GMB is a lot tighter now than it used to be. It's a lot stricter. Okay.

He says if I got the local GMB pro would I still be able to accomplish the same kind of business model which is quick map ranking without sight and simple flat fee rental using the local GMB process. I really like to be able to outsource almost all of the GMB ranking process to MGYB and follow a repeatable process to stack success. Thank you. Yeah, of course, MGYB would excuse me out local GMB pro would still teach you how to rank any GMB that you get. So it would be up to you to get the GMAT whether you're doing that in a legit manner which means you're getting an actual address somewhere where you can verify you know, get a postcard set to so you can verify or if you can buy GMBsthat you know if you can buy GMBs that get verified from somewhere like you used to be able to from us and you want to and you want to get the best results from those GMBslocal GMB pros absolutely teach you how to do that. A lot of the stuff that you're going to we're going to tell you to do to rank GMB is going to be stuff that we sell in Mgi be anyways, right, which is the SEO shield, essentially your entity loop. All of that should be done. You know, our ys drive stats, all of those things can all help to rank a GMB. Whether it has a self-hosted website or not. It doesn't matter. Right, we can get results with just a GMB on the GMB website, but it still kind of includes all the other stuff that we were talking about. You know, our SEO shield stuff. That makes sense. Do you want to comment on that Marco?

Marco: No, it was fine. Okay.

Bradley: So yeah, as far as our you know, outsourcing all that stuff. I mean, again, local GMB Pro was just it was a lot more in-depth. It was more for more competitive GMBs. So in other words, if you like local lease pro was all about trying to find and identify the really easy map ranking opportunities. And then so you go out and say, you know, you register 20 GMB across a metropolitan area, and out of those, you know, eight out of those 20 might rank overnight with little to no work at all because of the proximity issue and you were able to just hit all, you know, check all the boxes to rank really well because you found low competition not very many other businesses registered in the same zip code, you know, all that kind of stuff, but with the local GMB pro method, it's about whatever GMB is that you have to get the most the best results even in very, very competitive areas. It's how to get results from those GMBs. That makes sense.

Okay. All right. I think we're about wrapped up.

How To Create Location-Based Silos Using Tags

The last one, I would say, Daniel, I see that you've just recently joined the mastermind. This is a question he has about some locations, some siloing for a service area business with both service silos and location silos. And Daniel, I recently had been talking in the mastermind about how to create site location-based silos using tags. And it's not the traditional silo method. It's a bit different than what you're you would be used to. And I've talked about that in multiple mastermind webinars. And in fact, there's a post where I, that I replied to one of the other members in the mastermind recently, I think it's Mandy, where I pointed out the lesson URLs where I talked about location siloing using tags. So just go do a search inside the Semantic Mastery Mastermind Facebook group, and you'll find it Okay. And then just go watch those and you'll see that my opinion is the that's how I've been doing all of my service area business websites when that whenever I've lived patient-based silos. I've been using this the tag method for I don't know about a year and a half now. So go take a look at those and you'll see what I'm talking about.

Marco: We have AI, Bert working inside the Semantic Mastery, video archives, or mastermind video archives, so he could just go use the search function and look for whatever it is that that he's interested in siloing just whatever it is type it in. It's one of the modules, it says search 119, I think it is 120 whatever it is, it's in there. Just go into type the keyword that you're looking for, and you're going to get everything associated with that keyword. So use it.

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Bradley: Yeah.

Can You Rank A Google Site And GMB While Waiting To Book A Client?

Alright, the last question and we're gonna wrap it up because it's five o'clock is. He says, Can you rank a Google site without a GMB rank and rent without a client until the site is rendered? Sure you can. I mean, you can rank up a Google site. If you're talking about sites, Google com. Yes. You can also rank a GMB right. If you go out and create a, you know, a fake GMB listing with a generic company name or whatever, you can rank that, again, you can rank I mean, you don't have to have a client to do that. That's how I got started in this business. So I would rank stuff, including maps listings, and then I would once they would rank and start generating leads then I would call who you know what the type of business that it was for and then try to find somebody that was willing to at the time I just did flat fee rentals, least on a monthly basis before I switched into pay per lead or equity share.

Or revenue share, I should say. So anyway, yeah, you can absolutely do that. That's it. You just can't rank in the three-pack right? Without a GMB, right? Do you need a map? Yeah, you need having you need that. You need that GMB listing. That's correct.

So, all right, everybody. Well, thanks for being here. Happy New Year to you all. We will see you guys next week. See everyone. Bye, everyone.

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