Do You Have A Follow Up Sequence For Leads That Come Through Your Lead Gen Forms?

By April

In episode 189 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked whether the team has a follow-up sequence for leads that come through its lead gen forms.

The exact question was:

Good day to you all! Make it a great one!
Quick question.
With local lead gen do you have a follow up sequence to the leads that come through your lead-gen forms? Do you generate a list (money is in the list, right?) and market to them other home products or services or does this not apply to local home repair lead-gen. Can it be applied somehow?
I keep thinking it is a waste of legit contact info to just forward it to my client.
Any thoughts or ideas?

Thanks!

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