Do You Need an Actual Physical Address for a National Brand?

By April

YouTube video

In the 74th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if it is important to use an actual address when optimizing a national brand at Google My Business page.

The exact question was:

I have a products review site – so it is a national brand, not local. Is an actual address needed or recommended to set up a national brand Google My Business page and additional citations? I could get a PO box street address locally for this if needed or recommended. Thanks.?

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